Consistent Messaging to Prosper in 2021
Working out once a month will not produce the desired results of a strong body; nor will periodic dieting produce a lean body. Consistent behavior in diet and exercise are the only ways to achieve and maintain long-term health and optimal appearance. Similarly, it is foolish for any manufacturer to believe that one press release a month and one published feature article a year will accomplish a strong and healthy manufacturing reputation and grow market share.
Achieving media coverage is a good way to build a manufacturer’s profile, increase a well-earned reputation, and communicate messaging to target audience customers. Posting a single published feature article is not enough; it must provoke the implementation of cross-promotional PR strategies which exponentially increase the reach of the media coverage. PR is the protein shake to augment a good marketing campaign.
Manufacturers as thought leaders
Research has shown thought leadership in manufacturing marketing makes a difference for B2B brands. Nearly two-thirds of decision-makers said that thought leadership is one of the top ways to gauge the caliber of thinking that a company can provide. This approach permits creativity, authentic voice of the manufacturer, and advances all other elements in manufacturing marketing.