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Industrial Branding Through Digital Platforms

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Course Information

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Course Instructor

Scott MacKenzie Scott MacKenzie Author

I am Scott MacKenzie, husband, father, and passionate industry educator. From humble beginnings as a lathing contractor and certified journeyman/lineman to an Undergraduate and Master’s Degree in Business Administration, I have applied every aspect of my education and training to lead and influence. I believe in serving and adding value wherever I am called.

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  • Course Progress

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  • Syllabus

    • Overview
      • My Digital Why!
      • The Digital Objective
      • The Expected Impact
      • The Digital Structure
    • CRM
      • Why – CRM
      • Platforms
    • Website
      • Why – More Than a Digital Business Card
      • Dynamic Digital Tool
    • Graphics/Look 
      • Why – Look Good
      • Looking Good Tools
    • Posting Automation 
      • Why – You Can’t Do It All
      • Dynamic Automation Tools
    • Ending Motivational Speech
      • Motivational Push!