Ask Molly – Are We Making Marketing Too Difficult?
The discussion centers on the complexity of modern marketing and the need to simplify it. Scott emphasizes the importance of human connection and storytelling over technical jargon. They argue that overcomplicating marketing with tech stacks and AI-generated content can dilute the human element, leading to inefficiency and reduced trust. Molly agrees, highlighting the need for a well-defined marketing message and strategic tech use. They stress the importance of maintaining a personal touch and being nimble, especially for smaller companies. The conversation concludes with a call to focus on human-centric marketing to build trust and achieve success.
Chris Chuang with Relay
Industrial Talk is talking to Chris Chuang, Co-Founder and CEO at Relay about “Reliable communication solution for improved organizational safety”.
Chris Chuang from Relay discussed the importance of communication in manufacturing safety on the Industrial Talk Podcast. Relay’s device, which integrates Wi-Fi and cellular networks, is designed for frontline workers and offers features like panic buttons, location tracking, and real-time language translation. The device, manufactured in-house, is durable and resistant to harsh conditions. Chuang emphasized the role of AI in enhancing productivity and safety, aiming to digitize workflows and improve efficiency. Relay’s five-year journey in the market is built on reliable radio performance, now poised to leverage AI for data-driven insights and automation.
Max Cundiff with Chevron
Industrial Talk is onsite at SMRP 2025 and talking to Max Cundiff, Industrial Sector Manager at Chevron about “Asset Management Lubrication Solution”.
The conversation features an introduction to three new podcasts within the Industrial Talk Podcast Network: “Ask Molly,” focused on marketing and sales, “Business Beatitudes,” on leadership virtues, and “The Human Patch,” on cybersecurity. The main discussion is with Max Cundiff from Chevron Lubricants, who explains the company’s integrated oil production process and the importance of lubricant quality. He highlights the issue of varnish in lubricants, which can be mitigated by Chevron’s products, and discusses the company’s research and development efforts. Cundiff also touches on the importance of fluid analysis and the potential for energy efficiency improvements in manufacturing.
Ryan Hiss with Better Engineering
Industrial Talk is talking to Ryan Hiss, VP of Sales and Marketing at Better Engineering about “Industrial Parts Washers”.
Ryan Hiss, VP of Sales and Marketing at Better Engineering, discussed their industrial wash systems on the Industrial Talk Podcast. Better Engineering, founded in 1960, specializes in aqueous parts washers for various industries, including automotive, aerospace, and food and pharmaceutical. Hiss highlighted the importance of cleanliness in manufacturing, noting that their systems can process parts at high throughputs, ensuring quality control. The company also employs sensors to monitor equipment and proactively alert customers to maintenance needs. Better Engineering is expanding into automation and traceability in food and pharmaceutical industries to improve efficiency and sustainability.
Maureen Gribble with UE System
Industrial Talk is onsite at SMRP 2025 and talking to Maureen Gribble, CMRP, N.A. Sales Enablement Lead at UE Systems about “Ultrasound Condition Monitoring”.
The conversation introduces three new podcasts under the Industrial Talk Podcast Network: “Ask Molly,” focused on marketing and sales, “Business Beatitudes,” on leadership virtues, and “The Human Patch,” on cybersecurity. Maureen Gribble from UE Systems discusses her 14-year tenure with the company, emphasizing their ultrasound technology and customer support. She highlights the increasing presence of women in the industry and UE Systems’ use of AI in their On Track system for predictive maintenance. The discussion also touches on the importance of marketing in the industry and the need for continuous innovation to address workforce shortages.
