Industrial Sales – Caring
Do you truly Care about the success of your Industrial Customer, your Business and the people on your team? Are you there to serve or be served? Great questions worth reflection. As we continue to build the legs of Success, we need to have a sincere heart of caring and a desire to help Customers and team travel the road from Problem to Success. GO BIG – let's Care with the expectation of receiving nothing in return except for Satisfied Customers!
Podcast Transcript:
[00:01] The industrial talk podcast go big in just six minutes a day, building a legacy of success in a rapidly changing industrial market. All right, I'm ready to go. Thank you very much for joining the industrial talk podcast. My name is Scott MacKenzie and I am so glad that you're here. Let's get this show on the road. We only have six minutes. Let's make this day. Great. Hope you're doing well out there.
[00:24] Alright. This is what I have. If you're out there on my YouTube channel, you will see a special shirt that was provided to me by two wonderful people by the name of Ted and Alexis Daigle and their daughter. Their daughter made me a shirt. That is. I call it this because it's really a. it's a special shirt. Don't get me wrong. I love it, but it is a hoot at football unicorn shirt. Let me. Let me just stand up. If you're out there on my YouTube channel, you'll see it. If you're not, you got to go out there because it's a fabulous shirt and it will be in the studio highlighted for everybody to see for the rest of the industrial talk podcast. Most definitely because I am proud to wear it. Here it is to look at that man, look at the detail. She is absolutely amazing.
[01:11] Apparently, she just loves to do crafts and stuff like that and man, I'm telling you, I was so excited to receive it. You have no idea. You can ask my wife because I. I love this stuff. I love being able to wear this and I'm so proud and I want to just say, Hey, thank you very much because I'm telling you I am just tickled pink. That detail on this shirt is fantastic. So enough with that because I'm telling you right now, it lines with what we're going to be talking about. We're going to be talking about caring right there. If you're looking at the YouTube channel right there, baby caring, because we've already started talking about know, like and trust and if and if you're trying to sell, build, grow, and and be able to do that, they're going to have to know, like, and trust you.
[01:56] If they know you, okay, they might. If they, let's put it this way, if they don't know, you know, not going to do anything with you. If they don't like you, they're not going to do anything with you, and more importantly, if they will trust you, they're not going to do anything for you and and you're not going to be able to get that information. You're not going to be able to help them with their problems because they don't know, like, and trust you. Then it's not a matter. It's not a reflection on who you are. You might be the most trustworthy individual. You haven't developed that. A series of, I guess you know, qualities that you need to do before you're ever going to really sell and grow your business or become successful anyway. Nonetheless, I digress. So, we're going to be talking about Karen because I've got to ask the question when you go and when you approach a potential customer, even your customers today, do you really care about the challenges that they're going through?
[02:58] I mean really, do you really care that you might have the solution for them, but do you really care? Or are you just focused on closing that deal? Because if you're just focused on closing that deal, uh, people see that, right? People see that? So, it's important that you go and go beyond that and truly, truly in their heart of hearts care about providing the solutions you need that they need for their success. Because I'm telling you right now, they have a problem. They're looking for solutions. They have pain and they're looking for pain relief. It seems simple, but it's so important to that overall equation. So today, right? We talked about know, like, and trust. But if you start to develop those qualities and then insert and in begin to truly care, care about what their problems are, because you truly want them to be successful, you want to be able to relieve that pain that is phenomenal.
[04:09] Now you're starting to create that special bond that can only come from the the, the ability to be able to say, Yep, no liken, trust them, and I'm telling you right now, he cares. He cares about my challenges and so I'm going to be calling that person and I'm going to say, help me out. This is what I got. You want that. And as a result of that, use truly also want to be able to have that word of mouth because that's powerful too. Hey, somebody calls me and say, Hey, what do you think about Joe Blow? And I'll say like him. He's great. He's wonderful. No brainer. Contact them. That's powerful stuff. And that's what we're trying to get to, right? So once again, we're going to wrap this up real quick and, and we're going to start talking a little bit about friendship. And that friendship comes as a result of caring because they're gonna, they're gonna want to be able to, you know, like you and care for you and all that good stuff. But it's really important to be able to develop that. And I'm pretty passionate about it because I truly want. I want you to be successful, right?
[05:13] And to do that you gotta have that know, like, and trust and you've got to be in because we're going to continue to build, we're going to continue to build on this particular premise and how you leverage digital media to be able to achieve your goals and aspirations because we're not stopping because I want to make sure that you aren't a success and you dead. And Alexis, thank you for your daughter, their generosity because she is, she's a rock star in my book because I just can't and I can't wait to meet her, so we're going to have to arrange that. So, thank you once again. You’re Rockstar. This is the hood at Football Unicorn with detail. Anyway, thank you again. We will be here tomorrow. In fact, I was out last week because I was at a conference or an ed and learning some great stuff. So anyway, thank you very much. That's your six minutes. Have a great day. Be Safe.
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About the author, Scott
I am Scott MacKenzie, husband, father, and passionate industry educator. From humble beginnings as a lathing contractor and certified journeyman/lineman to an Undergraduate and Master’s Degree in Business Administration, I have applied every aspect of my education and training to lead and influence. I believe in serving and adding value wherever I am called.
