Digital Service | The Industrial Talk Podcast with Scott MacKenzie

In Depth Industrial Marketing Questionnaire

This questionnaire is designed to dive deep into your Industrial Marketing Challenges and Opportunities. Please fill out as much as possible to help guide our one-on-one marketing conversation.

Thank you very much and we look forward to our conversation.

Please Fill Out To The Best Of Your Ability

For our engagement assessment, please have prepared (if applicable):*
- Company branding and guidelines and policies
- High Definition logos and taglines
- Any relevant press releases
- Any client testimonials (written and/or videos
- Sample of digital media accounts that emanate your company's ideal style
Primary Email*
Company Name*
Primary Phone Number*
Primary Contact Name*
First Last
Address (street, city, state, zip, country)
Website URL*
LinkedIn URL
Facebook URL
Twitter handle
Instagram handle
Any other Social Media URLs
Company tagline/slogan and boilerplate
Three adjectives that best describe your company (minimum of three)
Why was your company started and how did it originate?
Be as descriptive as you wish for this question. Explain any techniques you used to grow your company.
How did your company grow to where it is today?
Which specific Industrial Industry does your company fit in and what are some key words in that Industry?
What products/services does your company offer and how are unique from your competition?
Who is your top competitor and how would you describe their greatest strength?
What business operation do you believe you do better than your top competitor?
What is your ultimate goal for your company?
If there are multiple goals, state the overall goal first and then enumerate underneath smaller goals (stepping stone goals leading toward the overall goal)
How is your company working to achieve the goals stated above?
Who is your company's buyer persona? This is referring to the demographics of your ideal buyer. (race, gender, income, geographic location, etc.)
Also include how your ideal buyer generally makes decision, how their lifestyle is classified etc.
The customers you service today, do they match the "ideal buyer" you described above? Why or why not?
Generally speaking, are there any trends in your current market that you feel your company is missing out on?
This would also include trends that your company is trying to adapt to but isn't getting the results you want.
Are there any other avenues your company would like to explore to generate a greater ideal customer base?
How is your company viewed in the eyes of the public?
In the answer above, is your company satisfied with how its perceived by the public? Why or why not?
Does your company have any digital marketing goals? If so, what are they?
What are you doing currently to increase your digital marketing presence? And how do you measure its success?
In what ways would you like to see your digital marketing stand out in comparison to your competitors?
Keeping in mind your goals that you mentioned above, how does your digital marketing presence relate to these goals?
What is your company's current marketing process?
Where do you hope your company will be in a year?
What are you currently doing in the realms of advertising? Who is managing this sector?
What are you currently doing in the realms of public relations? Who is managing this sector?
What are you doing currently in the realms of charitable giving?
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