Linda Fanaras with Millennium Agency

|

Scott MacKenzie hosts an industrial-focused podcast celebrating industry professionals and their innovations. He discusses the importance of marketing, sales, and branding in a commoditized market with Linda Fanaras, CEO of Millennium Agency and host of the B2B Brand180 Podcast. Linda emphasizes the need for a responsive website, social media strategy, and consistent brand messaging. She shares insights on rebranding and repositioning companies, highlighting the importance of internal buy-in and cultural change. Linda also discusses the role of AI and video content in modern marketing, stressing the need for meaningful and consistent communication.

Sally Liang with Hanshow

|

Industrial Talk is onsite at IoT Solutions World Congress and talking to Sally Liang, Head of Hanshow EU at Hanshow about “Customized IoT touchpoints for electric signage and smart stores”.

Scott MacKenzie and Sally Liang discussed the benefits of e-paper technology in retail, including cost savings and improved customer experiences. Sally explained how Honcho’s electronic shelf labeling solution replaces paper tags with e-paper technology, while Scott highlighted the efficiency advantages of this technology. Sally discussed the current state of the ESL market, including challenges faced by retailers and future developments in the industry.

Linda Fanaras the B2B Brand180 Podcast Leveraging AI for Content Creation

|

Chuck Atkins and Linda Fanaras emphasized the importance of having a clear target audience and foundational documents before leveraging AI tools in content marketing. They stressed the need for a strategy and intention, rather than relying solely on AI to generate content without direction. Chuck introduced his Title wave content platform, which provides training, coaching, and processes to help brands create engaging content across multiple channels using AI. Linda agreed, highlighting the importance of micro-segmenting the audience to develop content that resonates with the intended target. Linda discussed the potential of AI to enhance content strategy, emphasizing the importance of using AI to create targeted content, balance authenticity and efficiency, and analyze competitive data to establish topical authority.

Kathy Gallowitz with Vanguard Veteran

|

Industrial Talk is chatting with Lt. Col. (Ret) Kathy Lowrey Gallowitz, Founder and CEO at Vanguard Veteran, LLC about “Why and How to Build a Veteran Talent Strategy”