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	<title>Digital Twin &#8211; Industrial Talk</title>
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	<title>Digital Twin &#8211; Industrial Talk</title>
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		<title>Team Hexagon Asset Lifecycle Intelligence</title>
		<link>https://industrialtalk.com/episodes/team-hexagon-asset-lifecycle-intelligence/</link>
					<comments>https://industrialtalk.com/episodes/team-hexagon-asset-lifecycle-intelligence/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 23 Jun 2025 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/team-hexagon-asset-lifecycle-intelligence/</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at Hexagon LIVE and talking to Kyle Wessells, Rahul Shinde, Ryan McOdrum and Matthew Peak at Hexagon ALI about "Game changing asset management platform".</p>
<p>Scott MacKenzie hosts the Industrial Talk podcast, featuring discussions on industry innovations and trends. At Hexagon Live in Las Vegas, MacKenzie highlights the Asset Life Cycle Intelligence (ALI) platform and Asset Performance Management (APM) solutions. ALI integrates smart 3D design with SDx2 for continuous data synchronization, enhancing asset management. Hexagon EAM, a configurable system for enterprise asset management, supports compliance across various industries. APM uses machine learning to predict asset health and integrate sensor data, aiding in proactive maintenance. The conversation emphasizes the importance of data continuity and the role of AI in improving operational efficiency.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/team-hexagon-asset-lifecycle-intelligence/">Team Hexagon Asset Lifecycle Intelligence</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/a33f71f7-33f6-4708-b20d-512483d6b23b"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at <a href="https://hexagonlive.com/" target="_blank" rel="noopener">Hexagon LIVE</a> and talking to <strong>Kyle Wessells, Rahul Shinde, Ryan McOdrum and Matthew Peak at Hexagon ALI </strong>about &#8220;Game changing asset management platform&#8221;<strong>.</strong></p>
<div>
<p>Scott MacKenzie hosts the Industrial Talk podcast, featuring discussions on industry innovations and trends. At Hexagon Live in Las Vegas, MacKenzie highlights the Asset Life Cycle Intelligence (ALI) platform and Asset Performance Management (APM) solutions. ALI integrates smart 3D design with SDx2 for continuous data synchronization, enhancing asset management. Hexagon EAM, a configurable system for enterprise asset management, supports compliance across various industries. APM uses machine learning to predict asset health and integrate sensor data, aiding in proactive maintenance. The conversation emphasizes the importance of data continuity and the role of AI in improving operational efficiency.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Reach out to Rahul Shinde (Senior Solutions Consultant at Hexagon) on LinkedIn or at <a href="mailto:rahul.shinde@hexagon.com" target="_blank" rel="noopener">rahul.shinde@hexagon.com</a> to learn more about the integration of 3D design tools and STX2.</li>
<li>[ ] Connect with Ryan McOdrum (Sr. Solutions Consultant at Hexagon) on LinkedIn or at <a href="mailto:ryan.mcodrum@hexagon.com" target="_blank" rel="noopener">ryan.mcodrum@hexagon.com</a> to discuss Hexagon EAM and its configurability.</li>
<li>[ ] Follow up with Matt Peak (Solution Consultant at Hexagon) on LinkedIn or at <a href="mailto:matt.peak@hexagon.com" target="_blank" rel="noopener">matt.peak@hexagon.com</a> to understand the integration of Hexagon EAM, APM, and J5 Operations Management.</li>
</ul>
<h2>Outline</h2>
<h3>Hexagon Live Event Overview</h3>
<ul>
<li>Scott MacKenzie introduces the Industrial Talk Podcast and its focus on industry innovations and trends.</li>
<li>Scott MacKenzie recaps the Hexagon Live event in Las Vegas, highlighting the innovations and solutions showcased.</li>
<li>Scott MacKenzie mentions the Asset Life Cycle Intelligence Platform (ALI) from Hexagon and its significance.</li>
<li>Scott MacKenzie promotes an ebook and a workbook available for free download on the Industrial Talk website.</li>
</ul>
<h3>Introduction to ALI and APM</h3>
<ul>
<li>Scott MacKenzie discusses the importance of ALI and APM (Asset Performance Management) in providing greater insights into assets and business operations.</li>
<li>Scott MacKenzie introduces Kyle and mentions the interactive art gallery at Hexagon Live.</li>
<li>Kyle explains the interactive art gallery's purpose in representing visibility and value drivers.</li>
<li>Kyle introduces the smart 3D design solution and its integration with SDx2, emphasizing data synchronization and contextualization.</li>
</ul>
<h3>Smart 3D and SDx2 Integration</h3>
<ul>
<li>Rahul explains the integration of smart 3D and SDx2, including data synchronization from P&IDs and 3D models.</li>
<li>Scott MacKenzie inquires about the digitization of P&IDs and the use of legacy data.</li>
<li>Rahul details the process of digitizing P&IDs and synchronizing data to SDx2 for better management and maintenance.</li>
<li>Rahul highlights the business rationale behind the integration, including the use of design tools for maintenance and operations.</li>
</ul>
<h3>Business Rationale and Implementation</h3>
<ul>
<li>Rahul explains the business rationale for using design tools in maintenance and operations, enhancing sustainability.</li>
<li>Scott MacKenzie asks about the journey to achieving a common record for accurate data management.</li>
<li>Rahul outlines the infrastructure requirements for connecting design solutions to SDx2 and the benefits of a secure, scalable solution.</li>
<li>Rahul provides contact information for further inquiries and emphasizes the importance of a low-code, no-code approach for customization.</li>
</ul>
<h3>Hexagon EAM and Compliance</h3>
<ul>
<li>Kyle introduces Hexagon EAM and its role in enterprise asset management, focusing on compliance.</li>
<li>Ryan explains the configurability of Hexagon EAM to meet various compliance standards, including government and industry regulations.</li>
<li>Ryan discusses the permit-to-work dashboard and its role in managing work activities and preventive maintenance schedules.</li>
<li>Scott MacKenzie and Ryan discuss the flexibility of Hexagon EAM in managing different types of assets across various industries.</li>
</ul>
<h3>Hexagon EAM Configuration and Future Innovations</h3>
<ul>
<li>Scott MacKenzie inquires about the configuration process of Hexagon EAM and its flexibility.</li>
<li>Ryan explains the low-code, no-code approach to configuring Hexagon EAM to fit unique business needs.</li>
<li>Scott MacKenzie expresses admiration for Hexagon's continuous innovation and future plans.</li>
<li>Ryan introduces the concept of Alex, an AI assistant for navigating the EAM system and analyzing data, with plans for future enhancements.</li>
</ul>
<h3>Hexagon APM and Integration with EAM</h3>
<ul>
<li>Kyle introduces Hexagon APM and its integration with Hexagon EAM to enhance asset health management.</li>
<li>Matt explains the role of APM in gathering data from operators and sensors, and its integration with EAM for work management.</li>
<li>Matt discusses the use of machine learning models in APM for pattern recognition and predictive maintenance.</li>
<li>Scott MacKenzie and Matt discuss the importance of simplifying data management for technicians and operators.</li>
</ul>
<h3>Asset Twin Library and Data Continuity</h3>
<ul>
<li>Matt introduces the asset twin library in APM, which includes pre-configured failure modes and protections based on ISO standards.</li>
<li>Scott MacKenzie inquires about the continuity of data across different systems and the role of APM in maintaining a single source of truth.</li>
<li>Matt confirms that APM can act as the system of record for asset history and life cycle management.</li>
<li>Scott MacKenzie and Matt discuss the benefits of having a consistent and accurate data record for asset management.</li>
</ul>
<h3>Conclusion and Contact Information</h3>
<ul>
<li>Scott MacKenzie thanks the participants and provides contact information for further inquiries.</li>
<li>Kyle Wessells provides his contact information for LinkedIn and email, <a href="mailto:kyle.wessells@hexagon.com" target="_blank" rel="noopener">kyle.wessells@hexagon.com</a></li>
<li>Scott MacKenzie encourages listeners to download the ebook and workbook available on the Industrial Talk website.</li>
<li>Scott MacKenzie concludes the podcast by promoting the Industrial Talk Network and its resources for industrial professionals.</li>
</ul>
</div>
<div></div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>KYLE WESSELLS' CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/kylewessells/" target="_blank" rel="noopener">https://www.linkedin.com/in/kylewessells/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/hexagonassetlifecycleintelligence/" target="_blank" rel="noopener">https://www.linkedin.com/company/hexagonassetlifecycleintelligence/</a></p>
<p><strong>Company Website:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<h2>RAHUL SHINDE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/rahul-shinde-376b1112/" target="_blank" rel="noopener">https://www.linkedin.com/in/rahul-shinde-376b1112/</a></p>
<h2>RYAN MCODRUM'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/ryan-mcodrum-84a30253/" target="_blank" rel="noopener">https://www.linkedin.com/in/ryan-mcodrum-84a30253/</a></p>
<h2>MATT PEAK'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/mattpeak8282/" target="_blank" rel="noopener">https://www.linkedin.com/in/mattpeak8282/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe title="@HexagonALI | Hexagon LIVE | Game Changing Asset Management Platform" width="500" height="281" src="https://www.youtube.com/embed/q3dqkoUrma4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img fetchpriority="high" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/team-hexagon-asset-lifecycle-intelligence/">Team Hexagon Asset Lifecycle Intelligence</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<enclosure url="https://podcasts.captivate.fm/media/a20d91c5-3212-4087-9c93-52e28f1b0a58/ALI-Conversation-Mp3.mp3" length="37247471" type="audio/mpeg" />

			</item>
		<item>
		<title>Marcus McCarthy with Siemens Grid Software</title>
		<link>https://industrialtalk.com/episodes/marcus-mccarthy-with-siemens-grid-software/</link>
					<comments>https://industrialtalk.com/episodes/marcus-mccarthy-with-siemens-grid-software/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 02 Apr 2025 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/marcus-mccarthy-with-siemens-grid-software/</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at DistribuTech 2025 and talking to Marcus McCarthy, Sr. Vice President at Siemens Grid Software about "Energy Solutions for the Future".</p>
<p>Scott MacKenzie and Marcus McCarthy discuss the evolving utility industry and the role of digital twins in improving efficiency and reliability. Marcus highlights the challenges of aging infrastructure, increased power demand, and the need for carbon removal. He emphasizes the importance of accurate digital models for better planning and decision-making. Marcus explains how Siemens' digital twin solutions enable real-time operations and scenario simulations, enhancing network management. They also touch on the practicality of cloud technology and the industry's readiness to adopt new technologies. The conversation underscores the urgency for utilities to invest in digital twins to meet future energy demands and optimize grid performance.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/marcus-mccarthy-with-siemens-grid-software/">Marcus McCarthy with Siemens Grid Software</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/5559db65-f593-45b0-86d4-f4253b322c30"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Marcus McCarthy, Sr. Vice President at Siemens Grid Software </strong>about &#8220;<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Energy Solutions for the Future</span>&#8220;<strong>.</strong></p>
<div>
<div>
<p>Scott MacKenzie and Marcus McCarthy discuss the evolving utility industry and the role of digital twins in improving efficiency and reliability. Marcus highlights the challenges of aging infrastructure, increased power demand, and the need for carbon removal. He emphasizes the importance of accurate digital models for better planning and decision-making. Marcus explains how Siemens' digital twin solutions enable real-time operations and scenario simulations, enhancing network management. They also touch on the practicality of cloud technology and the industry's readiness to adopt new technologies. The conversation underscores the urgency for utilities to invest in digital twins to meet future energy demands and optimize grid performance.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Connect with Marcus McCarthy on LinkedIn or at marcus.mccarthy@siemens.com to discuss further</li>
<li>[ ] Establish accurate digital models of the utility network (digital twins) with temporal stamping to simulate future scenarios</li>
<li>[ ] Explore how high-energy consumption facilities like data centers can optimize their interaction with the grid</li>
</ul>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
<li>Scott MacKenzie as a passionate industry professional dedicated to transferring cutting-edge industry innovations and trends.</li>
<li>Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, highlighting the celebration of industry professionals worldwide.</li>
<li>Scott mentions the podcast is brought to you by Siemens Smart Infrastructure and Grid Software, encouraging listeners to visit siemens.com for more information.</li>
<li>Scott and Marcus discuss the massive scale of the Distribute Tech conference in Dallas, Texas, and Scott's limited time to explore the solutions.</li>
</ul>
<h3>Background on Marcus McCarthy</h3>
<ul>
<li>Marcus shares his background, mentioning his move from Ireland to the US about 12 years ago.</li>
<li>Marcus discusses his career in utilities, focusing on distribution and transmission software systems.</li>
<li>Scott and Marcus agree on the positive aspects of the utility industry, including the people and the current market dynamics.</li>
<li>Marcus reflects on the industry's shift from a quiet period to a time of rapid change and innovation.</li>
</ul>
<h3>Challenges and Pressures in the Utility Industry</h3>
<ul>
<li>Marcus highlights the increasing demand for power and the need for safe and reliable delivery.</li>
<li>Scott and Marcus discuss the challenges of aging infrastructure and the need for modernization.</li>
<li>Marcus explains the complexities of meeting future power demands while addressing carbon removal efforts.</li>
<li>Scott shares his experience as a lineman and the evolution of the utility industry from a linear design to a more distributed energy system.</li>
</ul>
<h3>Digital Twin and Its Importance</h3>
<ul>
<li>Scott expresses his enthusiasm for digital twin technology and its potential for simulation and decision-making.</li>
<li>Marcus explains the critical role of digital twin in achieving faster, better decision-making in complex environments.</li>
<li>Marcus discusses the importance of standardized models and the sharing of planning data among different players in the industry.</li>
<li>Marcus highlights the need for real-time operations and the challenges of integrating planning and operations data.</li>
</ul>
<h3>Cloud Technology and Latency</h3>
<ul>
<li>Scott and Marcus discuss the benefits and challenges of using cloud technology for utility operations.</li>
<li>Marcus explains the potential for hybrid solutions that combine local data storage with cloud processing.</li>
<li>Scott raises concerns about change management and the need for utilities to embrace new technologies.</li>
<li>Marcus emphasizes the practical nature of the utility industry and their willingness to adopt new solutions if they are fit for purpose.</li>
</ul>
<h3>Interconnected Utilities and Innovation</h3>
<ul>
<li>Scott asks about the challenges of interconnected utilities with different levels of readiness for innovation.</li>
<li>Marcus reassures that there is no significant friction between utilities and that innovation is encouraged.</li>
<li>Marcus highlights the importance of practical problem-solving and the realistic approach of the utility industry.</li>
<li>Scott and Marcus discuss the role of AI and the need for trusted partners to help utilities navigate the technological landscape.</li>
</ul>
<h3>Building a Digital Twin</h3>
<ul>
<li>Marcus emphasizes the importance of having a high-quality digital twin for accurate planning and decision-making.</li>
<li>Marcus explains the challenges of creating accurate digital models for distribution networks compared to transmission networks.</li>
<li>Scott shares his experience with outdated single-line maps and the need for better data management.</li>
<li>Marcus outlines the process of building a digital twin and the ongoing effort required to maintain and improve it.</li>
</ul>
<h3>Future of Digital Twin and Utility Industry</h3>
<ul>
<li>Scott asks about the future of digital twin technology and its impact on the utility industry.</li>
<li>Marcus predicts a significant increase in demand, especially in high-energy consumption facilities like data centers.</li>
<li>Marcus discusses the importance of optimizing the interaction between these facilities and the grid.</li>
<li>Scott and Marcus agree on the need for utilities to start their digital twin journey now to be prepared for future challenges.</li>
</ul>
<h3>Conclusion and Contact Information</h3>
<ul>
<li>Scott encourages listeners to connect with Marcus McCarthy for more information and insights.</li>
<li>Marcus provides his contact information and mentions his presence on LinkedIn.</li>
<li>Scott wraps up the conversation, highlighting the importance of the Industrial Talk Podcast and the Distribute Tech event.</li>
<li>Scott invites listeners to visit industrialtalk.com and connect with him and other industry professionals.</li>
</ul>
</div>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MARCUS MCCARTHY'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/marcusmccarthy/" target="_blank" rel="noopener">https://www.linkedin.com/in/marcusmccarthy/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.siemens.com/global/en/products/energy/grid-software.html" target="_blank" rel="noopener">https://www.siemens.com/global/en/products/energy/grid-software.html</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Marcus Mccarthy | Siemens Grid Software | DistribuTech 25 | Utility Digital Twin" width="500" height="281" src="https://www.youtube.com/embed/KDI82GGgaRA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/marcus-mccarthy-with-siemens-grid-software/">Marcus McCarthy with Siemens Grid Software</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<item>
		<title>Tania Schulze with Gradyent</title>
		<link>https://industrialtalk.com/episodes/tania-schulze-gradyent-ai/</link>
					<comments>https://industrialtalk.com/episodes/tania-schulze-gradyent-ai/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 19 Feb 2025 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/tania-schulze-gradyent-ai/</guid>

					<description><![CDATA[<p>Scott MacKenzie hosts a podcast celebrating industry professionals and their innovations. In this episode, he discusses the application of digital twins to steam networks with Tania Schulze from Gradyent.ai. Tania explains that digital twins are digital representations of physical assets, enabling real-time monitoring, optimization, and predictive maintenance. She highlights the benefits of using physics-based models combined with machine learning to create accurate digital twins for steam networks. Tania emphasizes the importance of data quality and the challenges of implementing digital twins in existing plants. She also discusses the potential for significant energy savings and improved safety through digital twin technology.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/tania-schulze-gradyent-ai/">Tania Schulze with Gradyent</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/fa28e174-f52b-4e15-9a7a-1c3a337a8552"></iframe></div><div>
<div>
<div>
<p>Scott MacKenzie hosts a podcast celebrating industry professionals and their innovations. In this episode, he discusses the application of digital twins to steam networks with Tania Schulze from Gradyent.ai. Tania explains that digital twins are digital representations of physical assets, enabling real-time monitoring, optimization, and predictive maintenance. She highlights the benefits of using physics-based models combined with machine learning to create accurate digital twins for steam networks. Tania emphasizes the importance of data quality and the challenges of implementing digital twins in existing plants. She also discusses the potential for significant energy savings and improved safety through digital twin technology.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Reach out to Tania Schulze on LinkedIn or through the Gradyent website (Gradyent.ai) to discuss the digital twin solution for steam networks further.</li>
<li>[ ] Explore the potential benefits of implementing a digital twin for the steam network in your organization, such as improved efficiency, safety, and optimization.</li>
</ul>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
<li>Scott highlights the importance of continuous education and collaboration in the industry.</li>
<li>He mentions the renaissance of innovation and the tools, strategies, and techniques available to help deploy innovation.</li>
<li>Scott discusses the benefits of podcasting for businesses, encouraging them to start or improve their podcasting efforts.</li>
</ul>
<h3>Introduction to Digital Twin and Steam Networks</h3>
<ul>
<li>Scott introduces the topic of digital twin and its application to steam networks.</li>
<li>He emphasizes the importance of digital twin in optimizing physical assets and operations.</li>
<li>Scott mentions the potential for digital twin to provide significant benefits quickly.</li>
<li>He introduces Tania Schulze, an expert in digital twin applications, and invites her to discuss the topic.</li>
</ul>
<h3>Tania Schulze's Background and Expertise</h3>
<ul>
<li>Tania shares her background, including her experience in the oil and gas, engineering, and energy sectors.</li>
<li>She discusses her roles in strategic consulting, startup consulting, and sales positions related to technical fields.</li>
<li>Tania highlights her work with a predictive maintenance startup and her current role at Gradyent, focusing on digital twins for heating networks.</li>
<li>Scott praises Tania's extensive experience and the evolution of technology in the industry.</li>
</ul>
<h3>Challenges and Opportunities in Digital Twin Applications</h3>
<ul>
<li>Tania discusses the challenges of implementing digital twin applications in existing plants and the importance of practical solutions.</li>
<li>She explains the need for a data strategy and the importance of data quality and validation.</li>
<li>Tania shares an example of a client facing practical issues with sensor installation and the importance of feasibility on-site.</li>
<li>Scott and Tania discuss the benefits of having trusted professionals to guide the implementation of digital twin solutions.</li>
</ul>
<h3>Understanding Digital Twin and Its Benefits</h3>
<ul>
<li>Tania explains the concept of digital twin, defining it as a digital representation of a physical asset.</li>
<li>She describes the different functions of digital twins, including monitoring, optimization, and predictive maintenance.</li>
<li>Tania emphasizes the importance of real-time data in digital twin applications and the benefits of running simulations in the digital world.</li>
<li>Scott and Tania discuss the efficiency and validation of digital twin scenarios compared to physical changes.</li>
</ul>
<h3>Application of Digital Twin to Steam Networks</h3>
<ul>
<li>Tania describes the hybrid modeling approach used by Gradyent, combining physics-based models with machine learning and AR algorithms.</li>
<li>She explains the process of modeling steam networks, including the production, distribution, and end-users.</li>
<li>Tania highlights the challenges of closing the steam balance in industrial sites and the importance of sensor data.</li>
<li>Scott and Tanya discuss the benefits of digital twin in optimizing steam production and reducing costs.</li>
</ul>
<h3>Implementation and Optimization of Digital Twin in Steam Networks</h3>
<ul>
<li>Tania explains the incremental approach to implementing digital twin in steam networks, focusing on optimization and decarbonization.</li>
<li>She describes the process of simulating future scenarios and testing new operating parameters.</li>
<li>Tania shares an example of a client simulating the impact of a pipeline change on steam network efficiency.</li>
<li>Scott and Tania discuss the importance of safety and the benefits of proactive optimization in steam networks.</li>
</ul>
<h3>Data Strategy and Validation in Digital Twin Applications</h3>
<ul>
<li>Tania emphasizes the importance of a data strategy and the need for high-quality data for digital twin applications.</li>
<li>She describes the process of data cleaning, validation, and harmonization in building digital twins.</li>
<li>Tania shares examples of validating data and identifying issues, such as incorrect flow meters, through digital twin models.</li>
<li>Scott and Tania discuss the foundational role of data in digital twin applications and the importance of accurate data.</li>
</ul>
<h3>Overcoming Challenges and Gaining Trust in Digital Twin Solutions</h3>
<ul>
<li>Tania identifies the challenges of gaining trust in digital twin solutions and the importance of demonstrating their benefits.</li>
<li>She discusses the pushbacks related to changing running systems and the need for live optimization.</li>
<li>Tania highlights the limited live optimization options in the market and the importance of constant calibration.</li>
<li>Scott and Tania discuss the potential of digital twin solutions to provide significant benefits in industrial settings.</li>
</ul>
<h3>Conclusion and Contact Information</h3>
<ul>
<li>Scott summarizes the benefits of digital twin applications and the importance of collaboration and innovation.</li>
<li>He encourages listeners to reach out to Tania and Gradyent for more information about digital twin solutions.</li>
<li>Scott provides contact information for Tania and Gradyent, emphasizing the importance of leveraging digital twin technology.</li>
<li>The conversation concludes with Scott's enthusiasm for the future of digital twin applications and the potential for industry transformation.</li>
</ul>
</div>
</div>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>TANIA SCHULZE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/tania-schulze/" target="_blank" rel="noopener">https://www.linkedin.com/in/tania-schulze/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/gradyent/" target="_blank" rel="noopener">https://www.linkedin.com/company/gradyent/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.gradyent.ai/" target="_blank" rel="noopener">https://www.gradyent.ai/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Tania Schulze Conversation" width="500" height="281" src="https://www.youtube.com/embed/0gVhU9sF094?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/tania-schulze-gradyent-ai/">Tania Schulze with Gradyent</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<enclosure url="https://podcasts.captivate.fm/media/f66633f8-5b19-467a-84e6-84d42fa60518/Tania-Schulze-Conversation-Mp3.mp3" length="55078127" type="audio/mpeg" />

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		<title>Paul Oberly and Tangi Meyer with Dassault Systems</title>
		<link>https://industrialtalk.com/episodes/paul-oberly-and-tangi-meyer-with-3ds/</link>
					<comments>https://industrialtalk.com/episodes/paul-oberly-and-tangi-meyer-with-3ds/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 24 Dec 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/paul-oberly-and-tangi-meyer-with-3ds/</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at OMG, Q1 Meeting and talking to Paul Oberly and Tangi Meyer with Dassault Systemes about "Virtual Twin and digitization of processes!"</p>
<p>Scott MacKenzie hosts the Industrial Talk podcast, featuring Tangi Mayer and Paul Oberly from Dassault Systems. Tangi, a senior strategic planner, and Paul, the lead for Delmia augmented experience in North America, discuss the integration of advanced technologies like computer vision and AI to create a "virtual twin" of real-world manufacturing processes. This digital representation allows for efficient, error-free production by connecting the virtual and real worlds, enhancing safety, and optimizing workflows. They emphasize the importance of data in driving business operations and the potential for AR to revolutionize manufacturing and inspection processes, making them more intuitive and efficient.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/paul-oberly-and-tangi-meyer-with-3ds/">Paul Oberly and Tangi Meyer with Dassault Systems</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/e195762f-7ff1-4c48-b712-1600c2d053dc"></iframe></div><p><a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Paul Oberly and Tangi Meyer with Dassault Systemes </strong>about &#8220;Virtual Twin and digitization of processes!&#8221;</p>
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">
<p>Scott MacKenzie hosts the Industrial Talk podcast, featuring Tangi Mayer and Paul Oberly from Dassault Systems. Tangi, a senior strategic planner, and Paul, the lead for Delmia augmented experience in North America, discuss the integration of advanced technologies like computer vision and AI to create a &#8220;virtual twin&#8221; of real-world manufacturing processes. This digital representation allows for efficient, error-free production by connecting the virtual and real worlds, enhancing safety, and optimizing workflows. They emphasize the importance of data in driving business operations and the potential for AR to revolutionize manufacturing and inspection processes, making them more intuitive and efficient.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Connect with Tangi Meyer</li>
<li>[ ] Connect with Paul Oberly</li>
</ul>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industrial professionals and their innovations.</li>
<li>Scott welcomes listeners and highlights the importance of industrial professionals in solving global problems.</li>
<li>The podcast is broadcasting from the OMG q1 meeting in Reston, Virginia, showcasing a collection of problem solvers.</li>
<li>Scott sets the stage for the conversation, mentioning the presence of two guests, Tangi Mayer and Paul Oberly.</li>
</ul>
<h3>Guest Introductions</h3>
<ul>
<li>Tangi Mayer introduces himself as French, working for Dassault Systemes, specifically Demi are, the manufacturing brand.</li>
<li>Tangi describes his role as a senior strategic planner, focusing on anticipating trends and supporting future product and market developments.</li>
<li>Paul Oberly introduces himself as the lead for Delmia augmented experience in North America, covering Canada, the US, and Mexico.</li>
<li>Paul mentions the positive outcomes of their meetings at the OMG q1 meeting, including exceeding objectives and having productive discussions.</li>
</ul>
<h3>Overview of Dassault Systemes' Work</h3>
<ul>
<li>Tangi explains that Dassault Systemes uses advanced technologies like computer vision and AI to connect the virtual world with the real world through augmented reality.</li>
<li>Paul emphasizes the importance of this connection, especially in the context of automation and Industry 4.0, bringing the digital twin to the production floor.</li>
<li>Scott inquires about the bottom-line value and efficiencies gained from this approach.</li>
<li>Paul highlights the benefits of getting things done right the first time and digitizing tribal knowledge to ensure quality and cohesive execution.</li>
</ul>
<h3>Tangi's Background and Dassault Systemes' Acquisition</h3>
<ul>
<li>Tangi shares his background, mentioning his previous work with Dita, a startup supporting the industry with augmented reality solutions.</li>
<li>Dita was acquired by Dassault Systemes in July 2022, marking Tangi's official joining of the company.</li>
<li>Scott asks Tangi about the process of creating a digital twin for a manufacturer.</li>
<li>Paul explains that the product is the foundation for the business, and data is the driving force behind it.</li>
</ul>
<h3>The Role of Data and Virtual Twin</h3>
<ul>
<li>Paul discusses the importance of data in driving the business and connecting various systems like CAD, IoT, and Enterprise.</li>
<li>The virtual twin serves as the foundation for the business, integrating diverse subject matter areas into a holistic view.</li>
<li>Scott mentions the heavy lifting involved in maintaining clean and accurate data for the virtual twin.</li>
<li>Paul agrees, emphasizing the need for organizing and aggregating data into a unified space.</li>
</ul>
<h3>Applications of Virtual Twin in Manufacturing</h3>
<ul>
<li>Paul explains that the virtual twin can be used for both greenfield and brownfield manufacturing processes.</li>
<li>For greenfield, virtual commissioning allows for laying out the plant, testing functionality, and evaluating factory flow before any physical investment.</li>
<li>For brownfield, existing data like plan drawings and laser scanning can be augmented to create a virtual twin and simulate the plant.</li>
<li>Scott and Paul discuss the value of having a virtual twin for efficient and optimized manufacturing processes.</li>
</ul>
<h3>OMG Q1 Meeting and Aerospace Applications</h3>
<ul>
<li>Paul shares his experience at the OMG q1 meeting, focusing on speaking with aerospace leaders and discussing the proliferation of augmented reality solutions.</li>
<li>Scott expresses familiarity with companies using AR for plane identification and safety.</li>
<li>Paul highlights the importance of having a good foundation for AR, allowing for quick implementation and practical use on the production floor.</li>
<li>The discussion emphasizes the role of AR in making work safer and more intuitive, with traceable evidence of job completion.</li>
</ul>
<h3>Future of AR and Manufacturing</h3>
<ul>
<li>Paul discusses the potential of AR in various applications beyond manufacturing, such as assembly, inspection, and quality control.</li>
<li>AR is becoming a requirement for next-generation manufacturing execution systems, essential for complex assembly and quality control.</li>
<li>Paul explains the challenges of tracking hundreds of brackets and bolts in aerospace structures, emphasizing the need for practical tools.</li>
<li>The conversation concludes with Paul providing his contact information and Scott thanking the guests for their insights.</li>
</ul>
<h3>Closing Remarks and Contact Information</h3>
<ul>
<li>Scott wraps up the podcast, encouraging listeners to connect with Paul and Tangi from Dassault Systemes.</li>
<li>Scott emphasizes the importance of collecting good, clean, and accurate data for making great decisions.</li>
<li>The podcast promotes the Industrial Talk platform, inviting listeners to join and engage in conversations with industry professionals.</li>
<li>Scott signs off, expressing gratitude to the guests and listeners, and teasing future conversations.</li>
</ul>
</div>
</div>
</div>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>PAUL OBERLE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/poberle/" target="_blank" rel="noopener">https://www.linkedin.com/in/poberle/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/dassaultsystemes/" target="_blank" rel="noopener">https://www.linkedin.com/company/dassaultsystemes/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.3ds.com/" target="_blank" rel="noopener">https://www.3ds.com/</a></p>
<h2>TANGI MEYER'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/tangimeyer/" target="_blank" rel="noopener">https://www.linkedin.com/in/tangimeyer/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Paul Oberly | Tangi Meyer | Dassault Systems | OMG Q1 Meeting | Virtual Twin" width="500" height="281" src="https://www.youtube.com/embed/t4gdNQkigLM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a></p>
<p><strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a></p>
<p><strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&campaign=advocacy&blaid=4580765" target="_blank" rel="noopener">HERE</a>.</p>
<p><strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a></p>
<p><strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/paul-oberly-and-tangi-meyer-with-3ds/">Paul Oberly and Tangi Meyer with Dassault Systems</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>John Turner with Gafcon Digital</title>
		<link>https://industrialtalk.com/episodes/john-turner-with-gafcondigital-2/</link>
					<comments>https://industrialtalk.com/episodes/john-turner-with-gafcondigital-2/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 02 Oct 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/john-turner-with-gafcondigital-2</guid>

					<description><![CDATA[<p>Scott MacKenzie hosts John Turner, CEO of Gafcon Digital, to discuss the application of digital twins in data centers and the construction industry. Turner emphasizes the inefficiencies in current construction processes due to silos and the need for a digital building lifecycle. He highlights the importance of digitizing construction through BIM and integrating data from various sources like reality capture. Turner explains the benefits of a digital twin, including predictability in safety, cost, and schedule, and mentions that buildings consume 41% of the energy in the US. He advocates for a transformational approach to organizational change management to achieve these efficiencies.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/john-turner-with-gafcondigital-2/">John Turner with Gafcon Digital</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/bf4d6c74-e9b5-41a7-ba62-6eb4aa5ecb75"></iframe></div><div>
<p>Scott MacKenzie hosts John Turner, CEO of Gafcon Digital, to discuss the application of digital twins in data centers and the construction industry. Turner emphasizes the inefficiencies in current construction processes due to silos and the need for a digital building lifecycle. He highlights the importance of digitizing construction through BIM and integrating data from various sources like reality capture. Turner explains the benefits of a digital twin, including predictability in safety, cost, and schedule, and mentions that buildings consume 41% of the energy in the US. He advocates for a transformational approach to organizational change management to achieve these efficiencies.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Send paper on digital twins and building energy usage.</li>
<li>[ ] Reach out to John Turner at jturner@gafcondigital.com to discuss further.</li>
</ul>
<h2>Outline</h2>
<h3>Introduction and Overview of Industrial Talk Podcast</h3>
<ul>
<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and trends.</li>
<li>Scott highlights the importance of the podcast in educating and collaborating within the industrial community.</li>
<li>The episode features John Turner, CEO of Gafcon Digital, who is a leading voice in the world of digital twins.</li>
<li>Scott encourages listeners to visit the Industrial Talk YouTube channel for additional slides and information.</li>
</ul>
<h3>Introduction of John Turner and Gafcon Digital</h3>
<ul>
<li>Scott MacKenzie welcomes John Turner to the podcast and asks for a brief introduction about himself and his company.</li>
<li>John explains that Gafcon Digital focuses on developing a digital building lifecycle to improve efficiency in design, construction, and operations.</li>
<li>John emphasizes the inefficiencies in the current design-construction-operational process due to silos and legal enforcement.</li>
<li>Gafcon Digital targets serial builder-owner operators, particularly hyperscalers, retail, and life science sectors.</li>
</ul>
<h3>Standardization and Efficiency in Construction</h3>
<ul>
<li>Scott and John discuss the concept of standardizing construction processes, using McDonald's as an analogy for optimized design and building processes.</li>
<li>John compares the construction industry's lack of standardization to the automotive industry's use of lean techniques.</li>
<li>Scott and John explore the potential for standardizing data centers and other large-scale construction projects.</li>
<li>John introduces the idea of digitizing the construction process to create a foundational data model using BIM (Building Information Modeling).</li>
</ul>
<h3>Digital Twin and Reality Capture</h3>
<ul>
<li>John explains the importance of digitizing the construction process to create a foundational data model using BIM.</li>
<li>He discusses the role of BIM in integrating 2D, 3D, cost, schedule, embodied carbon, and document properties.</li>
<li>John introduces the concept of reality capture, including 360 cameras, photogrammetry, laser scanning, and LIDAR, to bring real-time data into the design process.</li>
<li>John differentiates between a visual twin and a digital twin, explaining the real-time monitoring and control capabilities of a digital twin.</li>
</ul>
<h3>Challenges and Organizational Change Management</h3>
<ul>
<li>Scott and John discuss the challenges of shifting the construction industry to a more efficient, digital-twin-based approach.</li>
<li>John emphasizes that the transformation has more to do with organizational change management than technology.</li>
<li>He explains the need for serial builders to change their processes to scale efficiently, especially for data centers.</li>
<li>John outlines the three-step evolution of the construction process: planning, design, construction, and operation, with a focus on a manufacturing perspective.</li>
</ul>
<h3>Benefits of a Digital-Twin Approach</h3>
<ul>
<li>John highlights the benefits of a digital-twin approach, including predictability in safety, cost, schedule, and quality.</li>
<li>He mentions that a BIM-centric approach can lead to cost savings of 10-15% in construction.</li>
<li>John explains that 80-85% of the cost of a building post-construction is in its life cycle operations.</li>
<li>He provides examples of how a digital-twin approach can improve efficiency, such as upgrading air conditioning systems in a university building.</li>
</ul>
<h3>Data Standards and Collaboration</h3>
<ul>
<li>John discusses the importance of data standards and communication among different teams involved in the construction process.</li>
<li>He explains the 3C approach: communication, collaboration, and correlation of data to improve overall performance.</li>
<li>John emphasizes the difficulty of implementing these changes in practice but highlights the benefits of predictability and efficiency.</li>
<li>Scott and John discuss the receptiveness of different industries to digitization and the importance of a holistic approach.</li>
</ul>
<h3>Energy Efficiency and Future Directions</h3>
<ul>
<li>John mentions that buildings consume 41% of the energy in the US, highlighting the potential for energy savings through digital twins.</li>
<li>He discusses the role of AI data centers in reducing energy consumption by being located near renewable energy sources.</li>
<li>Scott and John explore the potential for digital twins to predict and monitor energy use in buildings.</li>
<li>John offers to send Scott a paper on the subject and emphasizes the importance of addressing energy use in the digital-twin conversation.</li>
</ul>
<h3>Conclusion and Contact Information</h3>
<ul>
<li>Scott MacKenzie wraps up the conversation, emphasizing the importance of the topics discussed and the benefits of a digital-twin approach.</li>
<li>John provides his contact information for anyone interested in learning more about Gafcon Digital and their services.</li>
<li>Scott encourages listeners to reach out to John and to continue the education journey through the Industrial Talk Podcast.</li>
<li>The episode concludes with Scott thanking John for his insights and contributions to the discussion.</li>
</ul>
</div>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>JOHN TURNER'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/john-turner-2b616/" target="_blank" rel="noopener">https://www.linkedin.com/in/john-turner-2b616/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/gafcondigital/" target="_blank" rel="noopener">https://www.linkedin.com/company/gafcondigital/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.gafcondigital.com/" target="_blank" rel="noopener">https://www.gafcondigital.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="John Turner Conversation" width="500" height="281" src="https://www.youtube.com/embed/8yi_HQ74oFw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/john-turner-with-gafcondigital-2/">John Turner with Gafcon Digital</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Doug Kiehl with Eli Lilly</title>
		<link>https://industrialtalk.com/episodes/doug-kiehl-with-elililly/</link>
					<comments>https://industrialtalk.com/episodes/doug-kiehl-with-elililly/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 12 Sep 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/doug-kiehl-with-elililly</guid>

					<description><![CDATA[<p>Karen Quatromoni, Director of Public Relations at OMG, introduces the podcast series and its focus on the Digital Twin Consortium (DTC). Bill Hoffman, OMG CEO and Chairman, interviews Doug Kiehl, Senior Director at Eli Lilly and co-chair of the DTC's new pharma and regulatory Working Group. Doug discusses his 30-year tenure at Eli Lilly, the formation of the Disruptive/Transformative Technologies team, and the drivers for digital twin technology in pharma, including industry trajectory and regulatory expectations. He highlights the importance of cross-industry collaboration and the potential of digital twins in manufacturing, compliance, and process validation, emphasizing their role in expediting product development and improving patient outcomes.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/doug-kiehl-with-elililly/">Doug Kiehl with Eli Lilly</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/e2817f3f-1b1d-4d93-ae6e-ce2aff58334a"></iframe></div><p>Karen Quatromoni, Director of Public Relations at OMG, introduces the podcast series and its focus on the Digital Twin Consortium (DTC). Bill Hoffman, OMG CEO and Chairman, interviews Doug Kiehl, Senior Director at Eli Lilly and co-chair of the DTC's new pharma and regulatory Working Group. Doug discusses his 30-year tenure at Eli Lilly, the formation of the Disruptive/Transformative Technologies team, and the drivers for digital twin technology in pharma, including industry trajectory and regulatory expectations. He highlights the importance of cross-industry collaboration and the potential of digital twins in manufacturing, compliance, and process validation, emphasizing their role in expediting product development and improving patient outcomes.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Attract other pharmaceutical companies to join the Digital Twin Consortium and contribute to working group efforts.</li>
<li>[ ] Develop a charter and focus areas for the Pharma and Regulatory Working Group.</li>
<li>[ ] Explore applications of digital twins across the pharmaceutical product development and manufacturing lifecycle.</li>
</ul>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
<li>Karen Quatromoni introduces herself as the Director of Public Relations for Object Management Group (OMG) and welcomes Bill Hoffman and Doug Kiehl to the OMG podcast series.</li>
<li>Karen highlights OMG's role in driving industry standards and building tech communities, and introduces the focus on the Digital Twin Consortium (DTC).</li>
<li>Bill Hoffman introduces Doug Kiehl, Senior Director at Eli Lilly and Company's Disruptive/Transformative Team and Digital Twin Center of Excellence, and chair of the DTC's new pharma and regulatory Working Group.</li>
<li>Doug Kiehl thanks Karen and Bill for the introduction and expresses his gratitude for organizing the podcast.</li>
</ul>
<h3>Doug Kiehl's Background and Role at Eli Lilly</h3>
<ul>
<li>Doug Kiehl shares his 30-year tenure at Eli Lilly, his experience in product development, and his roles in various capacities with government and private industry.</li>
<li>He mentions his background as a mass spectrometrist and analytical chemist, and his role in forming the Disruptive/Transformative Technologies team at Eli Lilly.</li>
<li>Doug explains the two main drivers for forming the Disruptive/Transformative Technologies team: industry trajectory and regulatory expectations.</li>
<li>He highlights his involvement with the Product Quality Research Institute (PQRI) and his role as the chair for the PQRI steering committee, which includes FDA and Health Canada stakeholders.</li>
</ul>
<h3>Formation of the Disruptive/Transformative Technologies Team</h3>
<ul>
<li>Doug discusses the formation of the Disruptive/Transformative Technologies team one year ago, driven by the need for digital transformation in the pharmaceutical industry.</li>
<li>He emphasizes the importance of cross-collaborative partnerships, mentioning his liaison with various industries, including defense, Air Force Research Labs, Army Research Labs, and NASA.</li>
<li>Doug expresses his satisfaction with the Digital Twin Consortium for enabling access to these partnerships and advancing their goals.</li>
<li>Bill Hoffman acknowledges Doug's impressive background and the strong connection between different industries applying digital twin technology.</li>
</ul>
<h3>Charter and Importance of Digital Twins in Pharma</h3>
<ul>
<li>Doug outlines the charter of the new working group, focusing on attracting other pharmaceutical companies to join the Digital Twin Consortium.</li>
<li>He highlights the broad application of digital twin technology throughout the pharmaceutical product development and manufacturing life cycle, including supply chain and post-launch life cycle management.</li>
<li>Doug mentions the importance of modeling clinical trials to minimize human intervention and expedite decision-making using readily accessible data.</li>
<li>He expresses his enthusiasm for the working group's potential to achieve substantial milestones and bring forward goals aligned with each company's digital transformation roadmap.</li>
</ul>
<h3>Manufacturing and Regulatory Compliance</h3>
<ul>
<li>Bill Hoffman inquires about the significance of manufacturing as a major application for digital twins in pharmaceuticals.</li>
<li>Doug explains the regulatory perspective, mentioning the FDA's partnership with PQRI and the publication of a white paper on AI in advanced manufacturing.</li>
<li>He discusses the prioritization of manufacturing, supply chain, and point-of-care manufacturing by the FDA, emphasizing the importance of developing standards and guidance.</li>
<li>Doug highlights the role of digital twins in making manufacturing processes more consistent and robust, particularly in distributed, continuous, and agile manufacturing.</li>
</ul>
<h3>Compliance and Process Validation</h3>
<ul>
<li>Bill Hoffman asks about the role of digital twins in ensuring compliance.</li>
<li>Doug clarifies that digital twins can help achieve process validation in a virtual environment, reducing the need for physical product demonstrations.</li>
<li>He explains the potential cost savings and sustainability benefits of using digital twins for process validation, which can expedite the production of life-saving or life-improving medicines.</li>
<li>Doug emphasizes the importance of digital twins in meeting regulatory expectations and improving overall industry efficiency.</li>
</ul>
<h3>Challenges and Future Outlook</h3>
<ul>
<li>Doug discusses the challenges of introducing new technology and the importance of education and collaboration.</li>
<li>He mentions the need for critical mass and the value of showing examples of successful implementation by other companies.</li>
<li>Doug highlights the role of the Digital Twin Consortium and OMG in providing tools and resources to help bring digital twin technology forward.</li>
<li>He reflects on the progress made in the past year and the importance of continued collaboration and education to drive adoption and success.</li>
</ul>
<h3>Conclusion and Final Thoughts</h3>
<ul>
<li>Bill Hoffman and Doug Kiehl discuss the potential impact of digital twins on the pharmaceutical industry and the broader benefits for patients and society.</li>
<li>Doug emphasizes the importance of passion and commitment in driving innovation and collaboration within the industry.</li>
<li>Karen Quatromoni thanks Doug for his insights and concludes the podcast, encouraging listeners to learn more about digital twins and their potential impact.</li>
<li>The podcast ends with a reminder of the benefits of joining the Digital Twin Consortium and the importance of collaboration in driving digital transformation.</li>
</ul>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/doug-kiehl-with-elililly/">Doug Kiehl with Eli Lilly</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<enclosure url="https://podcasts.captivate.fm/media/7f082c27-1ca7-4f8a-9c9b-ee89b7f49ac4/Doug-Kiehl-DTC-Mp3.mp3" length="22714415" type="audio/mpeg" />

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		<title>Sarah Causey with Implexus Lab</title>
		<link>https://industrialtalk.com/episodes/sarah-causey-with-implexus-lab/</link>
					<comments>https://industrialtalk.com/episodes/sarah-causey-with-implexus-lab/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 04 Sep 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/sarah-causey-with-implexus-lab</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at OMG, Q1 Meeting and talking to Sarah Causey, CEO of Implexus Lab about "Digital Twin - Real efficiency, real savings to optimizing your building assets".</p>
<p>Scott MacKenzie hosts an industrial podcast from the OMG Q1 meeting in Reston, Virginia, celebrating industry professionals. Sarah Causey from Implexus Labs discusses her transition from architecture to digital twins, emphasizing the importance of integrating live data from IoT for more efficient building management. She highlights the misconception that energy consumption decreased during the pandemic and explains how digital twins can optimize energy use by creating dynamic systems responsive to occupancy. Causey also mentions the financial benefits of digital twins and the role of the consortium in standardizing processes and enhancing trustworthiness in the industry.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/sarah-causey-with-implexus-lab/">Sarah Causey with Implexus Lab</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/3d9764ba-8d98-421e-8fc2-ffa985e2bec5"></iframe></div><p><a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Sarah Causey, CEO of Implexus Lab </strong>about &#8220;Digital Twin &#8211; Real efficiency, real savings to optimizing your building assets&#8221;.</p>
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">
<p>Scott MacKenzie hosts an industrial podcast from the OMG Q1 meeting in Reston, Virginia, celebrating industry professionals. Sarah Causey from Implexus Labs discusses her transition from architecture to digital twins, emphasizing the importance of integrating live data from IoT for more efficient building management. She highlights the misconception that energy consumption decreased during the pandemic and explains how digital twins can optimize energy use by creating dynamic systems responsive to occupancy. Causey also mentions the financial benefits of digital twins and the role of the consortium in standardizing processes and enhancing trustworthiness in the industry.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Reach out to Sarah Causey at Sarah.Causey@implexislab.com for more information about Implexus Labs and digital twins.</li>
</ul>
<h2>Outline</h2>
<h3>Introduction and Welcome to the Podcast</h3>
<ul>
<li>Scott MacKenzie introduces the podcast, emphasizing its focus on industry professionals and their innovations.</li>
<li>The podcast is broadcasting from the OMG Q1 meeting in Reston, Virginia, highlighting the attendees as problem solvers.</li>
<li>Scott MacKenzie introduces Sarah Causey from Implexus Labs, who will discuss digital twins and her involvement in the consortium.</li>
<li>Sarah Causey humorously mentions feeling comfortable being the &#8220;dumbest fish in the pond&#8221; and shares her background.</li>
</ul>
<h3>Sarah Causey's Background and Career Journey</h3>
<ul>
<li>Sarah Causey shares her background, including her upbringing in the South, living in Houston, Texas, and now residing in Raleigh, North Carolina.</li>
<li>She discusses her transition from the architecture and design industry to working as a design technology expert, focusing on BIM, VR, AR, and animations.</li>
<li>Sarah mentions her drone pilot license and her natural transition into digital twins, given her experience in various design fields.</li>
<li>She explains the evolution of design from pen and paper to 3D models and the integration of live data from IoT.</li>
</ul>
<h3>Joining the Digital Twin Consortium</h3>
<ul>
<li>Scott MacKenzie appreciates Sarah's involvement in the digital twin consortium and acknowledges the rapid pace of market changes.</li>
<li>Sarah explains that Implexus Labs, founded in 2023, is a startup with a team of experienced professionals in visualization, gaming, and virtual design.</li>
<li>The consortium offers a platform for young professionals to contribute to the future of the industry without dominating it.</li>
<li>Sarah emphasizes the passion and belief within the team about the potential of digital twins.</li>
</ul>
<h3>Passion for Digital Twins and Energy Efficiency</h3>
<ul>
<li>Scott MacKenzie questions the necessity of digital twins and their potential to create problems or solve them.</li>
<li>Sarah shares her passion for digital twins, citing the misconception that energy consumption decreased during the pandemic due to remote work.</li>
<li>She explains that buildings still operated on mechanical schedules, leading to increased energy consumption.</li>
<li>Sarah believes digital twins can help facilities operate more efficiently and effectively through AI and real-time data collection.</li>
</ul>
<h3>Financial ROI and Practical Implementation</h3>
<ul>
<li>Scott MacKenzie and Sarah discuss the financial return on investment (ROI) of digital twins, especially in workplace facilities.</li>
<li>Sarah highlights the potential for energy savings and the importance of collecting data from various sources like occupancy sensors and security systems.</li>
<li>She explains that digital twins can provide a holistic view of building operations, making it easier for owners to understand and make decisions.</li>
<li>Sarah mentions the use of gaming engines like Unreal Engine to create visual representations of buildings, making the data accessible and understandable.</li>
</ul>
<h3>Simulation and Scenario Testing</h3>
<ul>
<li>Scott MacKenzie expresses his interest in running scenarios and testing different what-if scenarios using digital twins.</li>
<li>Sarah agrees, noting that iteration and simulation are common in the design industry and can be applied to digital twins.</li>
<li>She shares an example of working with Argonne National Laboratories to simulate past conditions and draw conclusions.</li>
<li>Scott MacKenzie appreciates the ability to run simulations and the value of vetting solutions against specific KPIs.</li>
</ul>
<h3>Contact Information and Closing Remarks</h3>
<ul>
<li>Scott MacKenzie asks Sarah how listeners can reach out to her for further discussions.</li>
<li>Sarah provides her contact information and encourages listeners to visit plexislab.com for more details.</li>
<li>Scott MacKenzie emphasizes the importance of reaching out to professionals like Sarah for guidance on digital twins and building efficiencies.</li>
<li>The podcast concludes with a call to action for listeners to stay current and engage with industry professionals.</li>
</ul>
</div>
</div>
</div>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>SARAH CAUSEY'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/sarahelizabethmiller/" target="_blank" rel="noopener">https://www.linkedin.com/in/sarahelizabethmiller/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/implexus-lab/" target="_blank" rel="noopener">https://www.linkedin.com/company/implexus-lab/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.implexuslab.com/" target="_blank" rel="noopener">https://www.implexuslab.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Sarah Causey Implexus Labs" width="500" height="281" src="https://www.youtube.com/embed/_nvlPJL_rnk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a></p>
<p><strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a></p>
<p><strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&campaign=advocacy&blaid=4580765" target="_blank" rel="noopener">HERE</a>.</p>
<p><strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a></p>
<p><strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/sarah-causey-with-implexus-lab/">Sarah Causey with Implexus Lab</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Jorge Maia and Rebeca Sousa with Crazy Tech Labs</title>
		<link>https://industrialtalk.com/episodes/jorge-maia-and-rebeca-sousa-crazytechlabs/</link>
					<comments>https://industrialtalk.com/episodes/jorge-maia-and-rebeca-sousa-crazytechlabs/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 08 Aug 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/jorge-maia-and-rebeca-sousa-crazytechlabs</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at OMG, Q1 Meeting and talking to Jorge Maia and Rebeca Sousa with Crazy Tech Labs about "Merging AI with Digital Twin, IoT, IIoT to solve real problems".</p>
<p>The potential of digital twins in the IoT ecosystem was discussed, along with the importance of data quality and the need for collaboration and interdisciplinary approaches. Key arguments included the transformative impact of digital twins, the challenges of device authentication and security, and the significance of contextualization in IoT data quality. The speakers emphasized the importance of aligning AI and IoT innovations in industry, while also highlighting the challenges of leveraging AI in IoT and digital twin. The potential of merging AI and digital twins to solve real-world problems in industry was also discussed, with a focus on the importance of collaboration, education, and having the right people with the right skills to innovate and create resilience in business.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jorge-maia-and-rebeca-sousa-crazytechlabs/">Jorge Maia and Rebeca Sousa with Crazy Tech Labs</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/1a37e23b-f233-4fbe-b09b-36b35d7e70cd"></iframe></div><p><a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Jorge Maia and Rebeca Sousa with Crazy Tech Labs </strong>about &#8220;Merging AI with Digital Twin, IoT, IIoT to solve real problems&#8221;.</p>
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">
<p>The potential of digital twins in the IoT ecosystem was discussed, along with the importance of data quality and the need for collaboration and interdisciplinary approaches. Key arguments included the transformative impact of digital twins, the challenges of device authentication and security, and the significance of contextualization in IoT data quality. The speakers emphasized the importance of aligning AI and IoT innovations in industry, while also highlighting the challenges of leveraging AI in IoT and digital twin. The potential of merging AI and digital twins to solve real-world problems in industry was also discussed, with a focus on the importance of collaboration, education, and having the right people with the right skills to innovate and create resilience in business.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Look into security practices for IoT devices on customer sites.</li>
<li>[ ] Share contact details (LinkedIn, Instagram) with the host.</li>
<li>[ ] Promote Crazy Tech Labs services and technology solutions on the Industrial Talk Podcast.</li>
</ul>
<h2>Outline</h2>
<h3>IoT, digital twins, AI, and problem-solving in industry.</h3>
<ul>
<li>Scott MacKenzie welcomes Jorge to the podcast and praises his problem-solving skills.</li>
<li>Jorge shares his experience at the OMG q1 meeting in Reston, Virginia, where he learned about AI, IoT, and digital twins.</li>
<li>Rebecca, a computer scientist and PhD candidate, discusses IoT, digital twins, and AI projects in Brazil and the US.</li>
<li>Jorge, a mechatronic engineer, shares his experience working with IoT and digital twins at Crazy Tech Labs, and how he met Dan in a conference in San Francisco.</li>
</ul>
<h3>AI, IoT, and digital twin technology, with a focus on practical applications and the importance of understanding AI.</h3>
<ul>
<li>Jorge emphasizes the importance of researching the market and listening to others before solving a problem.</li>
<li>Jorge and Scott MacKenzie discuss the potential of edge computing and AI inference in solving real-world problems.</li>
<li>Jorge: Solving problems without putting costs ahead, looking into clients' needs, and using technology that's already available.</li>
<li>Rebeca: Importance of standardizations in AI to avoid dangerous situations where people say whatever they want.</li>
<li>Rebeca emphasizes the practical applications of AI, such as saving time and providing insights, while Speaker 2 highlights the importance of understanding the problem and using the right tools.</li>
</ul>
<h3>AI and IoT, data quality, and digital twins.</h3>
<ul>
<li>Scott and Speaker 2 discuss AI's impact on IoT and digital twin, with Speaker 2 viewing it as a tool for composing solutions.</li>
<li>Jorge emphasizes the importance of context in AI and IoT, citing the need for accurate data to create a digital twin.</li>
<li>Rebeca discusses various approaches to ensuring data accuracy in IoT, including using AI to identify patterns and detect deviations in time series data.</li>
</ul>
<h3>AI, digital twins, and IoT solutions for industrial efficiency.</h3>
<ul>
<li>Digital twins provide contextualization to identify security issues in IoT devices.</li>
<li>Rebeca discussed the importance of AI in detecting inconsistencies in data and improving confidence in results.</li>
<li>Jorge highlighted the challenges of choosing the right IoT solutions in a rapidly evolving market.</li>
<li>Scott MacKenzie and Jorge Crazy Tech Labs discuss merging AI and digital twin to solve real problems.</li>
</ul>
</div>
</div>
</div>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>JORGE MAIA'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jorgeasmaia/" target="_blank" rel="noopener">https://www.linkedin.com/in/jorgeasmaia/</a></p>
<p><strong>Company Website:</strong> <a href="https://crazytechlabs.com/https://crazytechlabs.com/" target="_blank" rel="noopener">https://crazytechlabs.com/https://crazytechlabs.com/</a></p>
<h2>REBECA SOUSA'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/rebeca-helen-sousa/" target="_blank" rel="noopener">https://www.linkedin.com/in/rebeca-helen-sousa/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Jorge Maia | Rebeca Sousa | Crazy Tech Labs | OMG | Solving Real Challenges with AI and DT" width="500" height="281" src="https://www.youtube.com/embed/ZPd82ViH9XM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a></p>
<p><strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a></p>
<p><strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&campaign=advocacy&blaid=4580765" target="_blank" rel="noopener">HERE</a>.</p>
<p><strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a></p>
<p><strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jorge-maia-and-rebeca-sousa-crazytechlabs/">Jorge Maia and Rebeca Sousa with Crazy Tech Labs</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<enclosure url="https://podcasts.captivate.fm/media/10def157-52f3-425e-bf75-3e08a7088485/Jorge-and-Rebeca-Crazy-Tech-Labs-Mp3.mp3" length="37929455" type="audio/mpeg" />

			</item>
		<item>
		<title>Pieter van Schalkwyk with XMPRO</title>
		<link>https://industrialtalk.com/episodes/pieter-van-schalkwyk-xmpro/</link>
					<comments>https://industrialtalk.com/episodes/pieter-van-schalkwyk-xmpro/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 24 Jul 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/pieter-van-schalkwyk-with-xmpro</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at OMG, Q1 Meeting and talking to Pieter van Schalkwyk, CEO of XMPRO about "Successful solutions and tools to implement your Digital Twin strategy".</p>
<p>Scott MacKenzie and Pieter discussed the potential of digital twin technology in the industrial sector, emphasizing the need for standards and proper implementation to achieve real business value. They highlighted the importance of digital twins in addressing business problems and achieving ROI, particularly in asset-intensive industries like oil and gas, mining, energy, and utilities. The conversation emphasized the significance of digital twin technology in improving efficiency, reducing costs, and enhancing decision-making in these industries.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/pieter-van-schalkwyk-xmpro/">Pieter van Schalkwyk with XMPRO</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/2417d2c3-b743-45e2-a848-be93ceeb0f5b"></iframe></div><p><a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Pieter van Schalkwyk, CEO of XMPRO </strong>about &#8220;Successful solutions and tools to implement your Digital Twin strategy&#8221;.</p>
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">
<p>Scott MacKenzie and Pieter discussed the potential of digital twin technology in the industrial sector, emphasizing the need for standards and proper implementation to achieve real business value. They highlighted the importance of digital twins in addressing business problems and achieving ROI, particularly in asset-intensive industries like oil and gas, mining, energy, and utilities. The conversation emphasized the significance of digital twin technology in improving efficiency, reducing costs, and enhancing decision-making in these industries.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Connect with Pieter van Schalkwyk on LinkedIn</li>
<li>[ ] Read Peter's book on building industrial digital twins using Azure Digital Twin</li>
<li>[ ] Promote your podcast or technology on the industrial talk platform</li>
<li>[ ] Reach out to Peter for more information on digital twin implementation and the periodic table</li>
</ul>
<h2>Outline</h2>
<h3>Digital twin technology and its challenges.</h3>
<ul>
<li>Peter, CEO of XMPro, discusses digital twin technology at OMG's Q1 meeting.</li>
<li>Pieter highlights increasing complexity in digital twin technology, emphasizing need for standards and interoperability.</li>
</ul>
<h3>Digital twin capabilities and their importance in business.</h3>
<ul>
<li>Pieter explains technology-agnostic approach to digital twins, focusing on business value.</li>
<li>Pieter emphasizes the importance of understanding capabilities in the digital twin context.</li>
<li>Pieter and Scott MacKenzie discuss how to identify and prioritize capabilities in an organization.</li>
<li>Pieter discusses vetting capabilities for digital twin technology with industry practitioners and DTC members.</li>
</ul>
<h3>Digital twin technology and its applications in various industries.</h3>
<ul>
<li>Pieter suggests expanding the digital twin standard to include emerging technologies like Gen AI, while also making it machine-readable for easier adoption and compliance.</li>
<li>Scott MacKenzie appreciates the simplicity of the digital twin standard, which allows for easy explanation and understanding, even for non-technical individuals.</li>
<li>Pieter MacKenzie, CEO of XM Pro, discusses digital twin technology and its applications in asset-intensive industries.</li>
<li>Pieter encourages listeners to reach out to him on LinkedIn for more information and collaboration.</li>
</ul>
</div>
</div>
</div>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>PIETER VAN SCHALKWYK'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/pietervs/" target="_blank" rel="noopener">https://www.linkedin.com/in/pietervs/</a></p>
<p><strong>Company LinkedIn</strong>: <a href="https://www.linkedin.com/company/xmpro-inc/" target="_blank" rel="noopener">https://www.linkedin.com/company/xmpro-inc/</a></p>
<p><strong>Company Website:</strong> <a href="https://xmpro.com/" target="_blank" rel="noopener">https://xmpro.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Pieter van Schalkwyk | XMPro | OMG | Solutions and tools to implement your Digital Twin strategy" width="500" height="281" src="https://www.youtube.com/embed/4CoPRpZNGp0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a></p>
<p><strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a></p>
<p><strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&campaign=advocacy&blaid=4580765" target="_blank" rel="noopener">HERE</a>.</p>
<p><strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a></p>
<p><strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/pieter-van-schalkwyk-xmpro/">Pieter van Schalkwyk with XMPRO</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/5a905b6e-e468-4c3d-9c16-eee526a011e9/Pieter-van-Schalkwyk-XMPro-Mp3.mp3" length="23122223" type="audio/mpeg" />

			</item>
		<item>
		<title>Brian Schmidt with Northrup Grumman</title>
		<link>https://industrialtalk.com/episodes/brian-schmidt-northrup-grumman/</link>
					<comments>https://industrialtalk.com/episodes/brian-schmidt-northrup-grumman/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 05 Jun 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/brian-schmidt-northrup-grumman</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at OMG, Q1 Meeting and talking to Brian Schmidt, Technical Fellow and Chief Engineer with Northrop Grumman about "Digital Twin in the Defense and Aerospace Industry".</p>
<p>Brian Schmidt and Scott MacKenzie discussed the potential of digital twin technology in various industries, highlighting its benefits, challenges, and the importance of collaboration to overcome them. They emphasized the need for trustworthiness and security in digital twins, as well as their potential to optimize operations and improve efficiency. Brian shared his experience as a new co-chair of the aerospace and defense working group within the Digital Twin Consortium, while Scott provided insights and questions to further explore the topic.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/brian-schmidt-northrup-grumman/">Brian Schmidt with Northrup Grumman</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/331b7053-d1f8-42d1-beff-714698428c58"></iframe></div><p><a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Brian Schmidt, Technical Fellow and Chief Engineer with Northrop Grumman </strong>about &#8220;Digital Twin in the Defense and Aerospace Industry&#8221;.</p>
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">
<p>Brian Schmidt and Scott MacKenzie discussed the potential of digital twin technology in various industries, highlighting its benefits, challenges, and the importance of collaboration to overcome them. They emphasized the need for trustworthiness and security in digital twins, as well as their potential to optimize operations and improve efficiency. Brian shared his experience as a new co-chair of the aerospace and defense working group within the Digital Twin Consortium, while Scott provided insights and questions to further explore the topic.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Produce a white paper from the Aerospace and Defense working group.</li>
<li>[ ] Make the Excel spreadsheet version of the periodic table artifact available from the Digital Twin Consortium.</li>
<li>[ ] Reach out to Brian Schmidt via LinkedIn for more information.</li>
</ul>
<h2>Outline</h2>
<h3>Digital twin technology and its applications in the aerospace and defense industry.</h3>
<ul>
<li>Brian Schmidt shares his background and experiences at Northrop Grumman.</li>
<li>Brian leads aerospace and defense working group, meets biweekly with industry colleagues.</li>
</ul>
<h3>Digital twins, data, and cyber security challenges in various industries.</h3>
<ul>
<li>Brian highlights the importance of digital twins in making informed decisions and iterating on ideas through simulations.</li>
<li>Brian: Industry still in early stages of leveraging digital twin capabilities.</li>
<li>Brian: Collaboration in working groups crucial to overcome challenges.</li>
<li>Brian: Digital twins require data, interoperability, and cyber security to be effective.</li>
<li>Brian: Trustworthiness and security are paramount for digital twins in aerospace and defense.</li>
</ul>
<h3>Digital twins and their potential to optimize manufacturing processes.</h3>
<ul>
<li>Scott MacKenzie and Brian discuss the benefits of digital twins in manufacturing, including efficiency and cost savings.</li>
<li>The digital twin consortium is creating a periodic table of sorts to organize and connect people working on similar projects.</li>
<li>Members of the consortium are regularly meeting in person and virtually to share ideas and produce white papers.</li>
<li>Brian is passionate about digital twin technology and collaboration.</li>
</ul>
</div>
</div>
</div>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>BRIAN SCHMIDT'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/brian-schmidt-5195b58/" target="_blank" rel="noopener">https://www.linkedin.com/in/brian-schmidt-5195b58/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/northrop-grumman-corporation/" target="_blank" rel="noopener">https://www.linkedin.com/company/northrop-grumman-corporation/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.northropgrumman.com/" target="_blank" rel="noopener">https://www.northropgrumman.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Brian Schmidt | Northrup Grumman | OMG | Digital Twin in the Defense and Aerospace Industry" width="500" height="281" src="https://www.youtube.com/embed/1nRZcZhs3NA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a></p>
<p><strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a></p>
<p><strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&campaign=advocacy&blaid=4580765" target="_blank" rel="noopener">HERE</a>.</p>
<p><strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a></p>
<p><strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/brian-schmidt-northrup-grumman/">Brian Schmidt with Northrup Grumman</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/2eb77b8e-10df-495f-a3fa-75c8918177f7/Brian-Schmidt-Northrup-Gruman-Mp3.mp3" length="26139887" type="audio/mpeg" />

			</item>
		<item>
		<title>David McKee with Digital Twin Consortium</title>
		<link>https://industrialtalk.com/episodes/david-mckee-digitaltwinconsortium/</link>
					<comments>https://industrialtalk.com/episodes/david-mckee-digitaltwinconsortium/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 17 May 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/david-mckee-with-digital-twin-consortium</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at OMG, Q1 Meeting and talking to David McKee, DTC Ambassador with Digital Twin Consortium about "Data - Your digital journey must start with trustworthy data".</p>
<p>Scott MacKenzie and David McKee discussed the importance of disrupting traditional business models for sustainability, emphasizing the need for companies to adopt sustainable practices not just for environmental reasons but also for societal impact. They highlighted the potential of digital technologies to drive sustainability in various sectors, including healthcare, construction, and energy. Later, Speaker 2 and Scott MacKenzie discussed the importance of sustainable digital twins and data management, emphasizing the need for responsible compute, energy, power, and storage, as well as the potential of digital twin technology to revolutionize the way complexes are managed and maintained.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/david-mckee-digitaltwinconsortium/">David McKee with Digital Twin Consortium</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/a0f09b56-492e-4145-a5d8-37bb23b7be2c"></iframe></div><p><a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>David McKee, DTC Ambassador with Digital Twin Consortium </strong>about &#8220;Data &#8211; Your digital journey must start with trustworthy data&#8221;.</p>
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">
<p>Scott MacKenzie and David McKee discussed the importance of disrupting traditional business models for sustainability, emphasizing the need for companies to adopt sustainable practices not just for environmental reasons but also for societal impact. They highlighted the potential of digital technologies to drive sustainability in various sectors, including healthcare, construction, and energy. Later, Speaker 2 and Scott MacKenzie discussed the importance of sustainable digital twins and data management, emphasizing the need for responsible compute, energy, power, and storage, as well as the potential of digital twin technology to revolutionize the way complexes are managed and maintained.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Demonstrate the cross-functional use case project at the Transform conference in June 2022.</li>
<li>[ ] Continue iterating on requirements and challenges with end users and vendors involved in the cross-functional use case project.</li>
<li>[ ] Deploy the cloud implementation of the cross-functional use case project and have end users like White Rose Park utilizing it.</li>
</ul>
<h2>Outline</h2>
<h3>Industry trends and innovations with a focus on exiting a company and starting another.</h3>
<ul>
<li>David McKee is a problem solver and innovator discussed on the podcast.</li>
<li>David reflects on their entrepreneurial journey, exiting a company and accidentally starting another.</li>
</ul>
<h3>Sustainable business growth and digital transformation.</h3>
<ul>
<li>David discusses counterpoint technologies, a company focused on sustainability and growth.</li>
<li>David highlights the importance of slowing down and assessing customer needs to ensure long-term success.</li>
<li>David highlights the importance of basics in digital transformation, focusing on highly regulated sectors like healthcare and construction.</li>
</ul>
<h3>Digital twins, sustainability, and platform architecture.</h3>
<ul>
<li>David discusses the importance of sustainability in digital twin technology, mentioning the need for responsible compute, energy, power, and storage.</li>
<li>David and Scott MacKenzie discuss the concept of sustainable digital twins, including the need for a light touch but regulated and assured platform.</li>
<li>David describes the Digital Consortium's work in developing a capabilities and technologies working group, which has identified common capabilities across various use cases.</li>
<li>The consortium has published two outputs: a capabilities periodic table and a platform stack architecture framework, which provide a foundation for accelerating through the initial stage of requirements.</li>
<li>David: Digital twin building blocks include IT system, computing, networking, storage, and models/simulation.</li>
<li>David: Periodic table and architecture framework provide a quick way to identify needed capabilities.</li>
</ul>
<h3>Using digital twins for operational resilience in various industries.</h3>
<ul>
<li>Speaker discusses cross-functional use case for digital twin technology to improve resilience in the face of unexpected events.</li>
<li>David highlights the diverse range of participants in a consortium spanning three continents, including a university, hospital, and businesses.</li>
</ul>
<h3>Digital twin technology for businesses, including data integration and synchronization.</h3>
<ul>
<li>David discusses how a digital twin system is being developed for a hospital, including viral dispersion monitoring and data visualization.</li>
<li>Members from various companies are collaborating on the project, including software engineers and those from other fields, to create a full digital twin system within 6-9 months.</li>
<li>David: Digital twin brings data to life, makes it actionable (0:23:34)</li>
<li>Digital twin is a virtual representation of a real-world entity or process (0:24:00)</li>
</ul>
<h3>Using digital twins to optimize business operations.</h3>
<ul>
<li>David emphasizes the importance of starting with a solid data landscape and returning value quickly.</li>
<li>David and Scott MacKenzie discuss the benefits of working with startups and accelerator programs in the Northeast UK.</li>
<li>David: Data fabric saves money, provides actionable insights (0:28:12)</li>
<li>David: Clean data is key to business resilience, efficiency, better decisions (0:29:46)</li>
</ul>
</div>
</div>
</div>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>DAVID MCKEE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/dwmckee/" target="_blank" rel="noopener">https://www.linkedin.com/in/dwmckee/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/digital-twin-consortium/" target="_blank" rel="noopener">https://www.linkedin.com/company/digital-twin-consortium/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.digitaltwinconsortium.org/" target="_blank" rel="noopener">https://www.digitaltwinconsortium.org/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="David McKee | Digital Twin Consortium | OMG | Your Digital Journey starts with Trustworthy Data" width="500" height="281" src="https://www.youtube.com/embed/aERwgotfgTs?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a></p>
<p><strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a></p>
<p><strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&campaign=advocacy&blaid=4580765" target="_blank" rel="noopener">HERE</a>.</p>
<p><strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a></p>
<p><strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/david-mckee-digitaltwinconsortium/">David McKee with Digital Twin Consortium</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/d0155172-2f77-4c4b-ad2e-425ad32c39dd/David-McKee-Mp3.mp3" length="44494127" type="audio/mpeg" />

			</item>
		<item>
		<title>Robbrecht van Amerongen and Remco Bunder</title>
		<link>https://industrialtalk.com/episodes/robbrect-van-amerongen-and-remco-bunder/</link>
					<comments>https://industrialtalk.com/episodes/robbrect-van-amerongen-and-remco-bunder/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 29 Nov 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/robbrect-van-amerongen-and-remco-bunder</guid>

					<description><![CDATA[<p>Industrial Talk is chatting with Robbrecht van Amerogen with AMIS and Remco Bunder with Netherlands Rail about “The application of Digital Twin to the Dutch Rail System”. </p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/robbrect-van-amerongen-and-remco-bunder/">Robbrecht van Amerongen and Remco Bunder</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/9467e21e-0eb4-4298-9c96-75f69641dc47"></iframe></div><p><strong><em>Industrial Talk </em></strong>is chatting with <b>Robbrecht van Amerogen with AMIS and Remco Bunder with Netherlands Rail </b>about “The application of Digital Twin to the Dutch Rail System”.  The following is a summary of our conversation:</p>
<div>
<div>
<div>
<ul>
<li><b>Using digital twin in the Netherlands for rail system improvement.</b> <a href="https://otter.ai/u/wfb44xbH-cQ2fIJr2BFoY7rSl1k?tab=summary&t=0s">0:00</a>
<ul>
<li>Palo Alto Networks provides comprehensive security solutions for all assets, networks, and remote operations.</li>
<li>Scott MacKenzie discusses a webcast on using data to improve the rail system in the Netherlands, highlighting the importance of real-time data and the digital twin technology used to collect and analyze data.</li>
<li>MacKenzie encourages listeners to amplify their voice and expand their network through Industrial Talk, a platform that helps organizations reach new markets globally.</li>
</ul>
</li>
<li><b>Digital transformation in industrial settings.</b> <a href="https://otter.ai/u/wfb44xbH-cQ2fIJr2BFoY7rSl1k?tab=summary&t=310s">5:09</a>
<ul>
<li>Robert discusses digital projects at Amazon Collision, including real-time data processing for industrial solutions.</li>
<li>AMIS connects existing infrastructure data to a centralized platform for analysis and decision-making.</li>
<li>Remco discusses Dutch Railways' digital transformation, starting with a small drone purchase and evolving into a larger IoT strategy.</li>
</ul>
</li>
<li><b>Creating a digital twin of a train station using drones and LiDAR technology.</b> <a href="https://otter.ai/u/wfb44xbH-cQ2fIJr2BFoY7rSl1k?tab=summary&t=651s">10:51</a>
<ul>
<li>Remco discusses creating a digital twin of a large train station in Holland using drones and software, with 2 million passengers passing through daily.</li>
<li>Remco explains how they used drones and LiDAR technology to create a 3D model of an office building.</li>
<li>Robbrecht defines digital twin as a physical model of a building or asset with actual location of assets and their data.</li>
</ul>
</li>
<li><b>Digital twin technology for railway station maintenance.</b> <a href="https://otter.ai/u/wfb44xbH-cQ2fIJr2BFoY7rSl1k?tab=summary&t=1061s">17:40</a>
<ul>
<li>Station manager uses digital twin to monitor building systems and optimize operations.</li>
<li>Station manager gained visibility into escalator/elevator issues, prioritized repairs to improve accessibility for passengers with disabilities.</li>
<li>Complicated ownership and responsibility of assets in railway organization, with different companies and stakeholders involved.</li>
</ul>
</li>
<li><b>Digital twin technology in asset management.</b> <a href="https://otter.ai/u/wfb44xbH-cQ2fIJr2BFoY7rSl1k?tab=summary&t=1422s">23:41</a>
<ul>
<li>MacKenzie and Remco discuss challenges in implementing digital twin technology, including resistance from maintenance personnel.</li>
<li>Organization needs to work together to make innovative ideas a reliable and trustworthy productive system.</li>
<li>Robbrecht: Real value of digital twin is better maintenance and faster response to disturbances.</li>
</ul>
</li>
<li><b>Optimizing rail station operations using data analytics.</b> <a href="https://otter.ai/u/wfb44xbH-cQ2fIJr2BFoY7rSl1k?tab=summary&t=1834s">30:33</a>
<ul>
<li>Combining data from multiple assets can optimize energy use, reduce carbon footprint, and improve efficiency in a publicly-held company.</li>
<li>Remco predicts more cases of passengers being stranded at platforms due to elevator and escalator issues, and seeks to add more sensors for safety and AI-powered solutions.</li>
<li>Robbrecht suggests using sensors to detect and respond to crowd cheering or gunshots in train stations to help first responders locate emergencies more quickly.</li>
<li>Scott MacKenzie adds that the model can also detect slow degradation in train stations, such as water leakage in basements, and simulate the impact of design changes on passenger flow and stress on escalators.</li>
</ul>
</li>
</ul>
</div>
</div>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>ROBBRECHT VAN AMEROGEN'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/robbrecht/" target="_blank" rel="noopener">https://www.linkedin.com/in/robbrecht/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/amis-services/" target="_blank" rel="noopener">https://www.linkedin.com/company/amis-services/</a></p>
<p><strong>Company Website: </strong><a href="https://www.conclusion.nl/amis" target="_blank" rel="noopener">https://www.conclusion.nl/amis</a></p>
<h2>REMCO BUNDER'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/remcobunder/" target="_blank" rel="noopener">https://www.linkedin.com/in/remcobunder/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/nederlandsespoorwegen/" target="_blank" rel="noopener">https://www.linkedin.com/company/nederlandsespoorwegen/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Robbrecht van Amerogen | Remco Bunder | Dutch Rail | Digital Twin in Action" width="500" height="281" src="https://www.youtube.com/embed/IZ3hzZyU8Cs?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hexagon</strong>:  <a href="https://hexagon.com/solutions/enterprise-asset-management" target="_blank" rel="noopener">https://hexagon.com/solutions/enterprise-asset-management</a></p>
<p><strong>Palo Alto Networks</strong>: <a href="https://www.paloaltonetworks.com/" target="_blank" rel="noopener">https://www.paloaltonetworks.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>CAP Logistics:</strong> <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Armis:</strong> <a href="https://www.armis.com/" target="_blank" rel="noopener">https://www.armis.com/</a></p>
<p><strong>Saviant Consulting:</strong> <a href="https://www.saviantconsulting.com/" target="_blank" rel="noopener">https://www.saviantconsulting.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
</div>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/robbrect-van-amerongen-and-remco-bunder/">Robbrecht van Amerongen and Remco Bunder</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<enclosure url="https://podcasts.captivate.fm/media/07c8297c-4d56-44f6-bd7b-413f02498287/Robbrecht-and-Remco-Conversation-Mp3.mp3" length="57078575" type="audio/mpeg" />

			</item>
		<item>
		<title>Steven Huang with ManTech</title>
		<link>https://industrialtalk.com/episodes/steven-huang-mantech/</link>
					<comments>https://industrialtalk.com/episodes/steven-huang-mantech/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 30 Aug 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/steven-huang-mantech</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at the OMG Quarterly Standards Meeting and chatting with Steven Huang, Intelligence Systems Engineer with ManTech about "Your Industrial Operations Represented Virtually".</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/steven-huang-mantech/">Steven Huang with ManTech</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/e420fe46-a57c-4a1f-b3b0-e4c8374fb3f5"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at the <a href="https://www.omg.org/events/index.htm" target="_blank" rel="noopener">OMG Quarterly Standards Meeting</a> and chatting with <b>Steven Huang, Intelligence Systems Engineer with ManTech </b>about &#8220;Your Industrial Operations Represented Virtually&#8221;.  The following are some key digital transformation takeaways for our conversation:</p>
<div>
<ul>
<li><b>Developing models for virtual twins before implementation.</b> <a href="https://otter.ai/u/DFyKMII-QdseTs8hRGbp7J8-e4A?tab=summary&t=176s">2:55</a>
<ul>
<li>Department of Defense recognizes the value that digital twins can have on operational systems, but is looking to bring that left of boom to the table.</li>
<li>DTC is focused on virtual twins and developing models to support the virtual twin before executing the physical version.</li>
<li>How to keep the virtual twin up to current, and how to ensure that the virtual world of virtual twin stays secure.</li>
<li>Incorporating zero trust and multi-factor authentication into the digital twin architecture to make sure that everything there is trusted and valued, and evaluate that against standards for hardening and resiliency.</li>
</ul>
</li>
<li><b>How do you approach the spiritual twin?</b> <a href="https://otter.ai/u/DFyKMII-QdseTs8hRGbp7J8-e4A?tab=summary&t=469s">7:49</a>
<ul>
<li>Mantech and Omg approach the spiritual twin solution incrementally. They use the capabilities periodic table to shape expectations and deliverables for the first incarnation.</li>
<li>Where to start and who to trust is important.</li>
<li>Resources for those interested in digital twins, including publications and podcasts, as well as fundamental use cases and problems to solve with digital twins.</li>
<li>Trends happening in the industry.</li>
</ul>
</li>
<li><b>How do you get people to embrace digital twins?</b> <a href="https://otter.ai/u/DFyKMII-QdseTs8hRGbp7J8-e4A?tab=summary&t=682s">11:22</a>
<ul>
<li>Steven is the first person that has been given the title of intelligence systems engineer. He is also the first one to have that title.</li>
<li>How to get more information about him.</li>
<li>All the contact information for Steven will be available on the industrial talk podcast network. Be sure to reach out to him for more information.</li>
</ul>
</li>
</ul>
</div>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>STEVEN HUANG'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/steven-huang-0406011/" target="_blank" rel="noopener">https://www.linkedin.com/in/steven-huang-0406011/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/mantech/" target="_blank" rel="noopener">https://www.linkedin.com/company/mantech/</a></p>
<p><strong>Company Website: </strong><a href="https://www.mantech.com/" target="_blank" rel="noopener">https://www.mantech.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Steven Huang | ManTech | Digital Twin | Virtual Twin | Virtual Insights | OMG | Industrial Talk" width="500" height="281" src="https://www.youtube.com/embed/18Jak3e2ACY?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hexagon</strong>:  <a href="https://hexagon.com/solutions/enterprise-asset-management" target="_blank" rel="noopener">https://hexagon.com/solutions/enterprise-asset-management</a></p>
<p><strong>Arduino Pro</strong>:  <a href="https://www.arduino.cc/pro/" target="_blank" rel="noopener">https://www.arduino.cc/pro/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>CAP Logistics:</strong> <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Armis:</strong> <a href="https://www.armis.com/" target="_blank" rel="noopener">https://www.armis.com/</a></p>
<p><strong>Saviant Consulting:</strong> <a href="https://www.saviantconsulting.com/" target="_blank" rel="noopener">https://www.saviantconsulting.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/steven-huang-mantech/">Steven Huang with ManTech</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/665a9db1-52cd-49b3-a7e7-a5b9fc65e6bd/Steven-Huang-OMG-Q1-Mp3.mp3" length="21234095" type="audio/mpeg" />

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		<item>
		<title>Detlev Richter with Digital Twin Consortium</title>
		<link>https://industrialtalk.com/episodes/detlev-richter-digitaltwinconsortium/</link>
					<comments>https://industrialtalk.com/episodes/detlev-richter-digitaltwinconsortium/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 03 Aug 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/detlev-richter-digitaltwinconsortium</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at the OMG Quarterly Standards Meeting and chatting with Dr. Detlev Richter with the Digital Twin Consortium about "Digital Twin - Establishing trustworthiness through security". Tune in and hear more about the importance of securing digital twin and Detlev's unique insights on this Industrial Talk.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/detlev-richter-digitaltwinconsortium/">Detlev Richter with Digital Twin Consortium</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/10215597-2d0f-473f-ad2d-6ce7c2cbb8ae"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at the <a href="https://www.omg.org/events/index.htm" target="_blank" rel="noopener">OMG Quarterly Standards Meeting</a> and chatting with <b>Dr. Detlev Richter with the Digital Twin Consortium </b>about &#8220;Digital Twin &#8211; Establishing trustworthiness through security&#8221;. Tune in and hear more about the importance of securing digital twin and Detlev's unique insights on this Industrial Talk.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>DETLEV RICHTER'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/dr-ing-detlev-richter/" target="_blank" rel="noopener">https://www.linkedin.com/in/dr-ing-detlev-richter/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/digital-twin-consortium/" target="_blank" rel="noopener">https://www.linkedin.com/company/digital-twin-consortium/</a></p>
<p><strong>Company Website: </strong> <a href="https://www.digitaltwinconsortium.org/" target="_blank" rel="noopener">https://www.digitaltwinconsortium.org/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Detlev Richter | Digital Twins Consortium | Securing and creating trustworthiness | OMG Meeting" width="500" height="281" src="https://www.youtube.com/embed/Bs8m_54jMHk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hexagon</strong>:  <a href="https://hexagon.com/solutions/enterprise-asset-management" target="_blank" rel="noopener">https://hexagon.com/solutions/enterprise-asset-management</a></p>
<p><strong>Arduino Pro</strong>:  <a href="https://www.arduino.cc/pro/" target="_blank" rel="noopener">https://www.arduino.cc/pro/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>CAP Logistics:</strong> <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Armis:</strong> <a href="https://www.armis.com/" target="_blank" rel="noopener">https://www.armis.com/</a></p>
<p><strong>Saviant Consulting:</strong> <a href="https://www.saviantconsulting.com/" target="_blank" rel="noopener">https://www.saviantconsulting.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/detlev-richter-digitaltwinconsortium/">Detlev Richter with Digital Twin Consortium</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/65678edb-0e83-4ffa-871a-902eb529db06/Detlev-Richter-Tuv-Sud-Mp3.mp3" length="28452527" type="audio/mpeg" />

			</item>
		<item>
		<title>Thomas S with Digital Core Technologies</title>
		<link>https://industrialtalk.com/episodes/thomas-dicortech/</link>
					<comments>https://industrialtalk.com/episodes/thomas-dicortech/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 27 Jul 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/thomas-dicortech</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at the OMG Quarterly Standards Meeting and chatting with Thomas S. with Digital Core Technologies about "Digital Twin and innovative solutions for success". Tune in and hear more about the importance of digital twin and Thomas' unique insights on this Industrial Talk.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/thomas-dicortech/">Thomas S with Digital Core Technologies</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/9d12949b-c3e9-4acc-9027-2b6f7851ea0b"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at the <a href="https://www.omg.org/events/index.htm" target="_blank" rel="noopener">OMG Quarterly Standards Meeting</a> and chatting with <strong>Thomas S. with Digital Core Technologies </strong>about &#8220;Digital Twin and innovative solutions for success&#8221;. Tune in and hear more about the importance of digital twin and Thomas' unique insights on this Industrial Talk.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>THOMAS S' CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/thomas-s-a966a48/" target="_blank" rel="noopener">https://www.linkedin.com/in/thomas-s-a966a48/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/digital-core-technologies-pvt-ltd/" target="_blank" rel="noopener">https://www.linkedin.com/company/digital-core-technologies-pvt-ltd/</a></p>
<p><strong>Company Website: </strong> <a href="https://www.dicortech.com/" target="_blank" rel="noopener">https://www.dicortech.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Thomas S with Digital Core Technologies | Digital Twin at OMG&#039;s Quarterly Meeting." width="500" height="281" src="https://www.youtube.com/embed/JYWi9VXYnUE?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hexagon</strong>:  <a href="https://hexagon.com/solutions/enterprise-asset-management" target="_blank" rel="noopener">https://hexagon.com/solutions/enterprise-asset-management</a></p>
<p><strong>Arduino Pro</strong>:  <a href="https://www.arduino.cc/pro/" target="_blank" rel="noopener">https://www.arduino.cc/pro/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>CAP Logistics:</strong> <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Armis:</strong> <a href="https://www.armis.com/" target="_blank" rel="noopener">https://www.armis.com/</a></p>
<p><strong>Saviant Consulting:</strong> <a href="https://www.saviantconsulting.com/" target="_blank" rel="noopener">https://www.saviantconsulting.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/thomas-dicortech/">Thomas S with Digital Core Technologies</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/9e8a642a-2065-4625-b283-62fd7a67519e/Thomas-with-Digital-Core-Tech-Mp3.mp3" length="25096751" type="audio/mpeg" />

			</item>
		<item>
		<title>David McKee with Slingshot Simulations</title>
		<link>https://industrialtalk.com/episodes/david-mckee-slingshotsimulations/</link>
					<comments>https://industrialtalk.com/episodes/david-mckee-slingshotsimulations/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 19 Jul 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/david-mckee-slingshotsimulations</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at IoT Solutions World Congress and talking to David McKee, Founder of Slingshot Simulations about "Deploying simulations to optimize your sustainability strategy".  Learn about Simulations along with David's unique insight on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/david-mckee-slingshotsimulations/">David McKee with Slingshot Simulations</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/76f0bc36-2787-4279-9121-26ec16d42af3"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>David McKee, </strong>Founder of <b>Slingshot Simulations </b>about &#8220;Deploying simulations to optimize your sustainability strategy&#8221;<strong>.</strong>  Learn about Simulations along with David's unique insight on this Industrial Talk interview!</p>
<p>Some key points from David's conversation at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoTSWC</a>:</p>
<ul>
<li>Simulation is a powerful tool that can be used to make better decisions about the places we live and work.</li>
<li>However, simulation can be expensive and complex, which limits its use to large organizations.</li>
<li>Newer simulation platforms are making it easier and more affordable for small businesses and cities to use simulation.</li>
<li>These platforms use data from a variety of sources to create realistic simulations that can help users make better decisions.</li>
<li>One important aspect of simulation is engaging with the people who will be affected by the decisions that are made.</li>
<li>This can be done by using simple and easy-to-understand platforms, as well as by getting input from people who live in the area.</li>
<li>Simulation is a powerful tool that can be used to improve the places we live and work.</li>
</ul>
<p>Here are some specific examples of how simulation is being used to make better decisions:</p>
<ul>
<li>A city in the UK used simulation to help them plan for Net Zero. They were able to use data on traffic, energy use, and other factors to determine the best way to reduce emissions.</li>
<li>A small business in the UK used simulation to help them decide when to open their shop. They were able to see how traffic patterns and weather conditions would affect customer flow.</li>
<li>A charity in Africa used simulation to help them determine the best way to provide clean water to farmers. They were able to see how different types of water treatment would affect crop yields.</li>
</ul>
<p>These are just a few examples of how simulation is being used to make better decisions. As simulation platforms become more affordable and easy to use, we can expect to see even more innovative applications of this technology.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>DAVID MCKEE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/dwmckee/" target="_blank" rel="noopener">https://www.linkedin.com/in/dwmckee/</a></p>
<p><strong>Company LinkedIn:  </strong><a href="https://www.linkedin.com/company/slingshotsimulations/" target="_blank" rel="noopener">https://www.linkedin.com/company/slingshotsimulations/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.slingshotsimulations.com/" target="_blank" rel="noopener">https://www.slingshotsimulations.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="David McKee with Slingshot Simulations talking simulation and sustainability at IoTSWC" width="500" height="281" src="https://www.youtube.com/embed/LEU1FM7yzJc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/david-mckee-slingshotsimulations/">David McKee with Slingshot Simulations</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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			</item>
		<item>
		<title>Madhu Gaganam with Dell Technologies</title>
		<link>https://industrialtalk.com/episodes/madhu-gaganam-dell-technologies/</link>
					<comments>https://industrialtalk.com/episodes/madhu-gaganam-dell-technologies/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 17 Jul 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/madhu-gaganam-dell-technologies</guid>

					<description><![CDATA[<p>A quick summary of the points in Industrial Talk's conversation with Madhu Gaganam at Q1 OMG meeting:<br />
The concept of digital twins has been around for a long time, but it has only recently been gaining traction in the industrial sector.</p>
<p>Digital twins are virtual representations of physical objects or systems that can be used to simulate their behavior and performance.</p>
<p>Digital twins can be used for a variety of purposes, including:<br />
improving operational efficiency<br />
optimizing product design<br />
predicting failures<br />
training operators</p>
<p>The edge is where the data is created, and it is important for digital twins because it allows for real-time decision making.</p>
<p>There are three levels of maturity for digital twins: visualization, digital shadowing, and digital twinning.</p>
<p>In the future, digital twins are likely to become an integral part of the industrial sector.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/madhu-gaganam-dell-technologies/">Madhu Gaganam with Dell Technologies</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/dcfa7540-2749-453b-85de-b6d85cee8638"></iframe></div><p>A quick summary of the points in Industrial Talk's conversation with Madhu Gaganam at Q1 OMG meeting:</p>
<ul>
<li>The concept of digital twins has been around for a long time, but it has only recently been gaining traction in the industrial sector.</li>
<li>Digital twins are virtual representations of physical objects or systems that can be used to simulate their behavior and performance.</li>
<li>Digital twins can be used for a variety of purposes, including:
<ul>
<li>improving operational efficiency</li>
<li>optimizing product design</li>
<li>predicting failures</li>
<li>training operators</li>
</ul>
</li>
<li>The edge is where the data is created, and it is important for digital twins because it allows for real-time decision making.</li>
<li>There are three levels of maturity for digital twins: visualization, digital shadowing, and digital twinning.</li>
<li>In the future, digital twins are likely to become an integral part of the industrial sector.</li>
</ul>
<p>Here are some additional points from the statement:</p>
<ul>
<li>The speaker believes that digital twins will be as common as electrical motors in the future.</li>
<li>The speaker gives the example of Nike shoes to illustrate how digital twins can be used to improve the product design and manufacturing process.</li>
<li>The speaker acknowledges that there are still some barriers to the adoption of digital twins, such as the lack of interoperability between different systems.</li>
</ul>
<p>Overall, the speaker believes that digital twins have the potential to revolutionize the industrial sector. He believe that digital twins will make it possible to improve operational efficiency, optimize product design, and predict failures. He also believe that digital twins will become an integral part of the industrial sector in the future.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MADHU GAGANAM'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/madhugaganam/" target="_blank" rel="noopener">https://www.linkedin.com/in/madhugaganam/</a></p>
<p><strong>Company LinkedIn:  </strong><a href="https://www.linkedin.com/company/delltechnologies/" target="_blank" rel="noopener">https://www.linkedin.com/company/delltechnologies/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.dell.com/en-us" target="_blank" rel="noopener">https://www.dell.com/en-us</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Madhu Gaganam with Dell Technologies at talking about leveraging digital twin for manufacturing." width="500" height="281" src="https://www.youtube.com/embed/kdwrBwksK24?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/madhu-gaganam-dell-technologies/">Madhu Gaganam with Dell Technologies</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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			</item>
		<item>
		<title>Jamie Smith with Imandra</title>
		<link>https://industrialtalk.com/episodes/jamie-smith-imandra-digitaltwin/</link>
					<comments>https://industrialtalk.com/episodes/jamie-smith-imandra-digitaltwin/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 29 Jun 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/jamie-smith-imandra-digitaltwin</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at the OMG Quarterly Standards Meeting and chatting with Jamie Smith, VP of Product Managemenet at Imandra.ai about "Digital Twin - Insights and value of assets around the world.". Tune in and hear more about the importance of the latest in Digital Twin and Jamie's unique insights on this Industrial Talk.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jamie-smith-imandra-digitaltwin/">Jamie Smith with Imandra</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/37cebaa6-77ee-4ab1-8ca1-aa815e16cb88"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at the <a href="https://www.omg.org/events/index.htm" target="_blank" rel="noopener">OMG Quarterly Standards Meeting</a> and chatting with <strong>Jamie Smith, </strong>VP of Product Managemenet at <strong>Imandra.ai</strong> about &#8220;Digital Twin &#8211; Insights and value of assets around the world.&#8221;. Tune in and hear more about the importance of the latest in Digital Twin and Jamie's unique insights on this Industrial Talk.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>JAMIE SMITH'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jamiesmithimandra/" target="_blank" rel="noopener">https://www.linkedin.com/in/jamiesmithimandra/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/imandra/" target="_blank" rel="noopener">https://www.linkedin.com/company/imandra/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.imandra.ai/" target="_blank" rel="noopener">https://www.imandra.ai/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Jamie Smith with Imandra talking about Digital Twins and insights at OMG&#039;s Quarterly Meeting." width="500" height="281" src="https://www.youtube.com/embed/XazfEfEMAHk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hexagon</strong>:  <a href="https://hexagon.com/solutions/enterprise-asset-management" target="_blank" rel="noopener">https://hexagon.com/solutions/enterprise-asset-management</a></p>
<p><strong>Arduino Pro</strong>:  <a href="https://www.arduino.cc/pro/" target="_blank" rel="noopener">https://www.arduino.cc/pro/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>CAP Logistics:</strong> <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Armis:</strong> <a href="https://www.armis.com/" target="_blank" rel="noopener">https://www.armis.com/</a></p>
<p><strong>Saviant Consulting:</strong> <a href="https://www.saviantconsulting.com/" target="_blank" rel="noopener">https://www.saviantconsulting.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jamie-smith-imandra-digitaltwin/">Jamie Smith with Imandra</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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			</item>
		<item>
		<title>Philippe Delannoy with Dassault Systemes</title>
		<link>https://industrialtalk.com/episodes/philippe-delannoy-3ds/</link>
					<comments>https://industrialtalk.com/episodes/philippe-delannoy-3ds/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 08 Jun 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/philippe-delannoy-3ds</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at the OMG Quarterly Standards Meeting and chatting with Philippe Delannoy, Digital Business Transformation Executive at Dassault Systemes about "Improving the airline industry with Smart Airport". Tune in and hear more about the importance of the latest in Smart Airports and Philippe's unique insights on this Industrial Talk.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/philippe-delannoy-3ds/">Philippe Delannoy with Dassault Systemes</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/430220c8-2067-4546-a6b3-f7a6710002bb"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at the <a href="https://www.omg.org/events/index.htm" target="_blank" rel="noopener">OMG Quarterly Standards Meeting</a> and chatting with <strong>Philippe Delannoy, Digital Business Transformation Executive </strong>at Dassault Systemes about &#8220;Improving the airline industry with Smart Airport&#8221;. Tune in and hear more about the importance of the latest in Smart Airports and Philippe's unique insights on this Industrial Talk.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>PHILIPPE DELANNOY'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/philippe-delannoy/" target="_blank" rel="noopener">https://www.linkedin.com/in/philippe-delannoy/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/dassaultsystemes/" target="_blank" rel="noopener">https://www.linkedin.com/company/dassaultsystemes/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.3ds.com/" target="_blank" rel="noopener">https://www.3ds.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Philippe Delannoy with Dassault Systemes talking Smart Airports at OMG&#039;s quarterly meetings" width="500" height="281" src="https://www.youtube.com/embed/KpApEf-tTbw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hexagon</strong>:  <a href="https://hexagon.com/solutions/enterprise-asset-management" target="_blank" rel="noopener">https://hexagon.com/solutions/enterprise-asset-management</a></p>
<p><strong>Arduino Pro</strong>:  <a href="https://www.arduino.cc/pro/" target="_blank" rel="noopener">https://www.arduino.cc/pro/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>CAP Logistics:</strong> <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Armis:</strong> <a href="https://www.armis.com/" target="_blank" rel="noopener">https://www.armis.com/</a></p>
<p><strong>Saviant Consulting:</strong> <a href="https://www.saviantconsulting.com/" target="_blank" rel="noopener">https://www.saviantconsulting.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/philippe-delannoy-3ds/">Philippe Delannoy with Dassault Systemes</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<enclosure url="https://podcasts.captivate.fm/media/5f943184-6855-436b-9444-ed9c2475c778/Phillipe-Delannon-OMG-Q1-Mp3.mp3" length="27910511" type="audio/mpeg" />

			</item>
		<item>
		<title>John Turner with Gafcon Digital</title>
		<link>https://industrialtalk.com/episodes/john-turner-with-gafcondigital/</link>
					<comments>https://industrialtalk.com/episodes/john-turner-with-gafcondigital/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 18 May 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/john-turner-with-gafcondigital-2</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at the OMG Quarterly Standards Meeting and chatting with John Turner, CEO of Gafcon Digital about "Digital Twin - unlocking the performance of built assets through integration and innovation". Tune in and hear more about the importance of the latest in Digital Twin Standards and John's unique insights on this Industrial Talk.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/john-turner-with-gafcondigital/">John Turner with Gafcon Digital</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/b74c2c32-d237-47b9-b3f3-26843b639ca7"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at the <a href="https://www.omg.org/events/index.htm" target="_blank" rel="noopener">OMG Quarterly Standards Meeting</a> and chatting with <strong>John Turner, CEO </strong>of Gafcon Digital about &#8220;<span class="WdYUQQ">Digital Twin &#8211; unlocking the performance of built assets through integration and innovation</span>&#8220;. Tune in and hear more about the importance of the latest in Digital Twin Standards and John's unique insights on this Industrial Talk.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>JOHN TURNER'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/john-turner-2b616/" target="_blank" rel="noopener">https://www.linkedin.com/in/john-turner-2b616/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/gafcondigital/" target="_blank" rel="noopener">https://www.linkedin.com/company/gafcondigital/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.gafcondigital.com/" target="_blank" rel="noopener">https://www.gafcondigital.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="John Turner with Gafcon Digital talking about Digital Twin and unlocking the performance of assets." width="500" height="281" src="https://www.youtube.com/embed/LfIVb6GV_qs?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hexagon</strong>:  <a href="https://hexagon.com/solutions/enterprise-asset-management" target="_blank" rel="noopener">https://hexagon.com/solutions/enterprise-asset-management</a></p>
<p><strong>Arduino Pro</strong>:  <a href="https://www.arduino.cc/pro/" target="_blank" rel="noopener">https://www.arduino.cc/pro/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>CAP Logistics:</strong> <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Armis:</strong> <a href="https://www.armis.com/" target="_blank" rel="noopener">https://www.armis.com/</a></p>
<p><strong>Saviant Consulting:</strong> <a href="https://www.saviantconsulting.com/" target="_blank" rel="noopener">https://www.saviantconsulting.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/john-turner-with-gafcondigital/">John Turner with Gafcon Digital</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<enclosure url="https://podcasts.captivate.fm/media/a2e991b4-748a-4c1d-a1d9-6ca6b1ee19ec/John-Turner-Gafcon-Mp3.mp3" length="28187567" type="audio/mpeg" />

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		<item>
		<title>Dr. Brian Laughlin with Boeing</title>
		<link>https://industrialtalk.com/episodes/brian-laughlin-boeing/</link>
					<comments>https://industrialtalk.com/episodes/brian-laughlin-boeing/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 07 Apr 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/brian-laughlin-boeing</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Brian Laughlin, Ph.D, Technical Fellow, Advanced Visualization at Boeing about "Applying Augmented Reality to solve today's manufacturing challenges".  Learn about the Augmented Reality along with Dr. Laughlin's unique insight into the manufacturing future of AR on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/brian-laughlin-boeing/">Dr. Brian Laughlin with Boeing</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/f37a01c3-b5fc-4099-a988-965779c584e2"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Brian Laughlin, Ph.D, </strong>Technical Fellow, Advanced Visualization at <strong>Boeing</strong> about &#8220;Applying Augmented Reality to solve today's manufacturing challenges&#8221;<strong>.</strong>  Learn about the Augmented Reality along with Dr. Laughlin's unique insight into the manufacturing future of AR on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>BRIAN LAUGHLIN, PH.D CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/drbrianlaughlin/" target="_blank" rel="noopener">https://www.linkedin.com/in/drbrianlaughlin/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/boeing/" target="_blank" rel="noopener">https://www.linkedin.com/company/boeing/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.boeing.com/" target="_blank" rel="noopener">https://www.boeing.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Brian Laughlin with Boeing talking about using Augmented Reality in manufacturing at IoTSWC 23" width="500" height="281" src="https://www.youtube.com/embed/d5cJJTa2bP4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/brian-laughlin-boeing/">Dr. Brian Laughlin with Boeing</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<enclosure url="https://podcasts.captivate.fm/media/d765192c-35b5-4701-a4c4-a48ce9a09267/Brian-Laughlin-Iotswc-Mp3.mp3" length="32140079" type="audio/mpeg" />

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		<title>Nicolas Waern with EDX Technologies</title>
		<link>https://industrialtalk.com/episodes/nicolas-waern-edxtech-omg/</link>
					<comments>https://industrialtalk.com/episodes/nicolas-waern-edxtech-omg/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 06 Apr 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/nicolas-waern-with-edx-technologies</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at the OMG Quarterly Standards Meeting and chatting with Nicolas Waern, Strategic Advisor with EDX Technology about "Creating the pathway to holographic society through digital twinning". Tune in and hear more about the importance of Digital Twin and Nicolas' unique insights on this Industrial Talk.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/nicolas-waern-edxtech-omg/">Nicolas Waern with EDX Technologies</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/3a9cd730-fb44-4a35-a906-353b09a4771f"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at the <a href="https://www.omg.org/events/index.htm" target="_blank" rel="noopener">OMG Quarterly Standards Meeting</a> and chatting with <strong>Nicolas Waern, Strategic Advisor </strong>with EDX Technologies about &#8220;Creating the pathway to holographic society through digital twinning&#8221;. Tune in and hear more about the importance of Digital Twin and Nicolas' unique insights on this Industrial Talk.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>NICOLAS WAERN'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/nicolaswaern/" target="_blank" rel="noopener">https://www.linkedin.com/in/nicolaswaern/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/edx-technologies/" target="_blank" rel="noopener">https://www.linkedin.com/company/edx-technologies/</a></p>
<p><strong>Company Website: </strong><a href="https://www.edxtech.com/" target="_blank" rel="noopener">https://www.edxtech.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Nick Waern with EDX Technologies at the Q4 OMG Meeting and talking Augmented Reality." width="500" height="281" src="https://www.youtube.com/embed/Gb_YUYQzWMw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/nicolas-waern-edxtech-omg/">Nicolas Waern with EDX Technologies</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<title>Dr. Christina Yan Zhang with The Metaverse Institute</title>
		<link>https://industrialtalk.com/episodes/dr-christina-yan-zhang-the-metaverse-institute/</link>
					<comments>https://industrialtalk.com/episodes/dr-christina-yan-zhang-the-metaverse-institute/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 28 Mar 2023 12:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/dr-christina-yan-zhang-the-metaverse-institute</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Dr. Christina Yan Zhang, CEO of The Metaverse Institute about "The Metaverse and the impact to Industry".  Learn about the Metaverse Institute along with Dr. Christina's unique insight into the future of the Industrial Metaverse on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/dr-christina-yan-zhang-the-metaverse-institute/">Dr. Christina Yan Zhang with The Metaverse Institute</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/0683fc40-28d9-498c-89e3-86c0532dc371"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Dr. Christina Yan Zhang, CEO </strong>of The Metaverse Institute about &#8220;The Metaverse and the impact to Industry&#8221;<strong>.</strong>  Learn about the Metaverse Institute along with Dr. Christina's unique insight into the future of the Industrial Metaverse on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>DR. CHRISTINA YAN ZHANG'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/christinayanzhang/" target="_blank" rel="noopener">https://www.linkedin.com/in/christinayanzhang/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/metaverse-institute/" target="_blank" rel="noopener">https://www.linkedin.com/company/metaverse-institute/</a></p>
<p><strong>Company Website:</strong> <a href="https://metaverse-institute.org/" target="_blank" rel="noopener">https://metaverse-institute.org/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Dr. Christina Yan Zhang with The Metaverse Institute talking at IoTSWC in Barcelona." width="500" height="281" src="https://www.youtube.com/embed/1O7BSjAEktk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/dr-christina-yan-zhang-the-metaverse-institute/">Dr. Christina Yan Zhang with The Metaverse Institute</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<enclosure url="https://podcasts.captivate.fm/media/e969aab1-0cdb-4698-81d0-cefcd424d5ea/Dr-Christina-Yan-Zhang-IoT-Mp3.mp3" length="34963055" type="audio/mpeg" />

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		<title>Micah Callough with Esri</title>
		<link>https://industrialtalk.com/episodes/micah-callough-esri/</link>
					<comments>https://industrialtalk.com/episodes/micah-callough-esri/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 08 Mar 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/micah-callough-esri</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at the OMG Quarterly Standards Meeting and chatting with Micah Callough, Technical Director with Esri about "GIS Mapping and Bringing Digital Twin to Scale". Tune in and hear more about the importance of GIS Mapping and Micah's unique insights on this Industrial Talk.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/micah-callough-esri/">Micah Callough with Esri</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/de091c0f-400f-4caa-9bd8-30b8fabeec0e"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at the <a href="https://www.omg.org/events/index.htm" target="_blank" rel="noopener">OMG Quarterly Standards Meeting</a> and chatting with <strong>Micah Callough, Technical Director </strong>with Esri about &#8220;GIS Mapping and Bringing Digital Twin to Scale&#8221;. Tune in and hear more about the importance of GIS Mapping and Micah's unique insights on this Industrial Talk.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MICAH CALLOUGH'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/micah-callough/" target="_blank" rel="noopener">https://www.linkedin.com/in/micah-callough/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/esri/" target="_blank" rel="noopener">https://www.linkedin.com/company/esri/</a></p>
<p><strong>Company Website: </strong><a href="https://www.esri.com/en-us/home" target="_blank" rel="noopener">https://www.esri.com/en-us/home</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Micah Callough with Esri onsite at the OMG Quarterly Meeting" width="500" height="281" src="https://www.youtube.com/embed/aQP1XKSrL4o?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>AI Dash:</strong> <a href="https://www.aidash.com/" target="_blank" rel="noopener">https://www.aidash.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/micah-callough-esri/">Micah Callough with Esri</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<title>Kostas Alexandridis and Michael LaFontaine with the County of Orange</title>
		<link>https://industrialtalk.com/episodes/kostas-alexandridis-michael-lafontaine-ocgov/</link>
					<comments>https://industrialtalk.com/episodes/kostas-alexandridis-michael-lafontaine-ocgov/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 22 Feb 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/kostas-alexandridis-michael-lafontaine-ocgov</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at the OMG Quarterly Standards Meeting and chatting with Dr. Kostas Alexandridis and Michael LaFontaine with the County of Orange about "Deploying geospatial solutions to deliver better asset insights and services". Tune in and hear more about the importance of digital transformation and Michael and Kostas' unique insights on this Industrial Talk.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/kostas-alexandridis-michael-lafontaine-ocgov/">Kostas Alexandridis and Michael LaFontaine with the County of Orange</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/cace743c-3787-4463-98d0-993529a09300"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at the <a href="https://www.omg.org/events/index.htm" target="_blank" rel="noopener">OMG Quarterly Standards Meeting</a> and chatting with <strong>Dr. Kostas Alexandridis and Michael LaFontaine</strong><strong> </strong>with the County of Orange about &#8220;Deploying geospatial solutions to deliver better asset insights and services&#8221;. Tune in and hear more about the importance of digital transformation and Michael and Kostas' unique insights on this Industrial Talk.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MICHAEL LAFONTAINE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/michael-lafontaine-pls-pmp-mba-488b262a/" target="_blank" rel="noopener">https://www.linkedin.com/in/michael-lafontaine-pls-pmp-mba-488b262a/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/county-of-orange/" target="_blank" rel="noopener">https://www.linkedin.com/company/county-of-orange/</a></p>
<p><strong>Company Website: </strong><a href="https://www.ocgov.com/" target="_blank" rel="noopener">https://www.ocgov.com/</a></p>
<h2>DR. KOSTAS ALEXANDRIDIS' CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/ktalexan/" target="_blank" rel="noopener">https://www.linkedin.com/in/ktalexan/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Kostas Alexandridis and Michael LaFontaine with the County of Orange on Geospatial strategies." width="500" height="281" src="https://www.youtube.com/embed/_wOgaJiBMXI?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>part, industrial, people, data, happening, complexity, michael, vision, works, industry, omg, twin, asset, digital, academia, universities, collaborate, upskill, work, creating</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go.</p>
<p>00:21</p>
<p>Alright, once again, thank you very much for joining industrial talk and thank you so much for your support. The heroes of industry are all here, not me. They are heroes. And this platform right here right now is dedicated to everyone around the world. You because you're bold, brave and you dare greatly you solve problems, you innovate, you collaborate, and you're making the world a better place. That's why industrial talk is here to celebrate industry professionals all around the world. Again, we are at the OMG cuecore meeting. And it is again a collection of really smart people passionate about solving industrial problems. I mean, that yeah, my ears bleeding. They are that passionate about it. And it is in Austin, Texas, and we're gonna have another great conversation q1 with that on it. I'm gonna put all the contact down on industrial talk. So make sure that you make that happen to people are in the hot seat. Dr. Costas and we don't even go there. Alexandridis Dr. Kostas Alexandridis. Got that man. And Michael LaFontaine, Orange County Public Works. Is the location or the company that are the know it's the entity. Let's get cracking. Yeah, I like that. guys having a good see, it's not a conference. It's not a conference. I'm not gonna say it's a conference. Nope. I'm gonna say it's a meeting. And is this the first time you guys been here? Michael? Yes. There you go. And of course, you have to</p>
<p>01:56</p>
<p>say yes. Yes. Orange County Public Works. It's one of the newest members of the we joined the consortium less than a year ago. And it's a first meeting. We've been participating on the online meetings and, and all those proceedings, but this is the first time we get to meet in person. So I have to ask</p>
<p>02:21</p>
<p>the question, I have to ask the question, because why? Why all of a sudden, you're saying, hey, that's the first time we haven't been here. I mean, it's been less than a year. It's important for you to be a part of it. Why why is why was that a discussion costs.</p>
<p>02:37</p>
<p>I think, for us as as a public institution, and one that is involved with infrastructure in a big regional area.</p>
<p>02:50</p>
<p>It's big.</p>
<p>02:53</p>
<p>We wanted to be part of that digital transformation. And also providing our cities or communities, the opportunity to be involved in that really exciting era, as we transform an infrastructure from a more traditional, conventional utilities type of thing into a more digital form, that is able to serve a citizen for the 21st century. And that's kind of motivators. The second reason is, as a group, the subgroup, the people who are doing that we are just natural innovators, so we enjoy being part of that innovative ecosystem.</p>
<p>03:37</p>
<p>I have to step in, Michael, that's not a typical mindset for any public works. You guys are sort of Blazing it. You guys are unicorns.</p>
<p>03:48</p>
<p>Yeah, you could say that. And, and I'll be honest, it's all led by a vision. And that vision is our county surveyor. It's Kevin hills. And he's kind of he's, he's, he's paved a path and a vision that, that we all want to follow that we want to be a part of, and what that's enabled us to do is attract young, talented or just young, but talented people that want to be a part of this vision, and, you know, see it through and, and also serve the public in a new way. Right.</p>
<p>04:21</p>
<p>So this is just, this is brilliant. I mean, me being an old utility guy, and I know that there's the, you know, we have, we have our way of thinking and we have our way of doing things where the utilities and where the unknown and, and the same thing with public works. There's just a there's a culture that exists within just that. And it's it's like, this is how we do it. This is how we've done it forever. We basically this is why we build these roles, and this is why kudos to that because it's with that said, has it been sort eye opening, just just being a part of the OMG. And like, okay, here we are, we say we want to do and we want to participate. Are you? Are you getting that sort of collaboration, sort of feel about the whole thing and learning more and saying, Oh, wow, that's different. That's good.</p>
<p>05:18</p>
<p>It is, this is a new endeavor for a lot of us. And Jana, and we are surrounded by like minded people, we all embrace innovation on the one hand, and the second part is we learn from each other, because most of the things we try to do never been done before. So we are kind of pushing the envelope, we're exploring kind of blue sky horizons, here, we have a vision, we know where we're going to go, maybe we don't know exactly how to do it. But we're learning from each other, we're sharing experience, we creating, you know, case studies, and, you know, tool boxes for us to work and these kind of active workspaces to feed each other. And it's very rewarding, because we started creating collaborations that we wouldn't imagine a year ago. global,</p>
<p>06:15</p>
<p>global, global, you're absolutely spot on. Now, with that said, and many of the conversations I've had here, it's, it's extensive, meaning there's just, there's a lot of chirping going on out there. And it's all great. And here's a new use case and all of that fun stuff. And I get it from a public works perspective. How do you approach your work? Right, Michael, how do you approach your work? And how do you determine how to apply the new technology, the innovation, that you're saying, Oh, hey, that that can be applied here. And then because you can't look at it, I mean, you can look at it as sort of, in a total total vision, but but the reality is, you got to start someplace, and then apply that, because you're part of the digital twin that to whatever that is,</p>
<p>07:05</p>
<p>sure. I mean, it's driven by demand, right, we have a lot of work, we're part of the capital improvement plan. So we have a lot of work on the table. So by demand, we have to learn figure ways to work better, and automate a lot of these processes. Great examples, would be facilities maintenance, right? Typically, how that works is you have a 2d plan set, someone walks on the site, and they figure out where an asset is that needs to be maintained. Right, right. Now, what we want to give them the capability to do is walk through that in a 3d model at their desktop, and find that asset, understand the part number any, any other facilities or assets that may be involved in that repair and maintenance, and have the part in their hand when they go to fix it and know exactly where to go. I mean, you're looking at time and cost savings of, you know, exponential factors. So so it's really, it's driven by demand. And we want to provide excellent service to our clients. We call all of our internal agencies and customers, we call them our clients. We don't consider them like, Oh, hey, it's an engineering group. Right? Now it's a client, we're gonna give you the best product possible. And that's our approach. Go for it.</p>
<p>08:26</p>
<p>Yeah, I wanted to put a little bit an additional perspective or dimension on this. So there is this kind of direct aspect of it with machine learning and AI and all the technologies that bring us allow us to do really advanced things that serve a new generation of Z, Z generation young man that might have no clue that technology itself is is selling itself, right. So when you have a proof of concept, and you sell it to somebody, they can see the big picture immediately. But on the back and on the back end of our mind, as a public institution, there is this, this need to bring the county into higher level of digital literacy, bridging the divide, and also prepare ourselves with what's we know it's coming, like self driving cars, who's going to handle this, this infrastructure to support those things that the next 10 years or maybe coming? Right, we have a role to play to create an infrastructure to support this big changes coming in. So we have to prepare ourselves. So all those things are additional forces.</p>
<p>09:38</p>
<p>Good, awesome. I mean, I love that I love that vision. I love the strategy behind it. Going back to sort of the digital twin. To be able to do that. You're gonna have to begin pulling data of these assets. So you're gonna have to get into that whole digital transformation conversation about how polling data, what to do with that data? How do you, you know, and then be able to take that data and create some tactics around it or, and and say, Hey, go out there and maintain that asset, because it's showing signs of wear whatever that is right? And be able to do that. Have you come to that sort of that level of insights? Are you still sort of working through the details about that? Or have you started today? Yeah, let's get a device out there to pull that motor vibration, whatever it might be.</p>
<p>10:33</p>
<p>I would say we're still on our journey. We're finding better ways to do things. I mean, every month, there's a new application that comes out that allows us to work better and more efficiently. So we're on our journey right now. We're still, you know, evaluating the tools out there. Because like I said, they're so abundant. But But yes, we do have some proof of concepts in progress. So</p>
<p>10:59</p>
<p>and the scale of data, it's, we talking about an area that incorporates three candidate ad miles roadways, we have 35 cities, we have we managing more than 800 buildings in the country, we talking about 3 million plus population. So we talking about massive scale, we just, we started bringing things together the beam models of the buildings, we manage, like the footprints of the entire county buildings, that's 800,000, buildings, structures that we're building in city data, we talked with green rain, now we started understanding the massive scale of our endeavor. But we started creating this kind of bulk of work in the proof of concept as we bring in things in. And I think, as we move along in the journey, we're going to get better and better and,</p>
<p>11:56</p>
<p>and see what makes the this whole journey, which is great with OMG, is that you're able to find individuals to collaborate and have real dialogue and say, I'm not I have this issue, this challenge or whatever it might be, and be able to find somebody that says, I got you. And all I can think about with this old data thing. You need to you need to connect with Bassam, because we were just having that because it's a tsunami. And given the size of your area, I'm just telling I, again, way above my paygrade, I just see the pain. So from here, we're at what are some of your, your tactical steps, you got some POCs happening? And you've got when do you think you'll begin to deliver and just put these into real, you know, operations?</p>
<p>12:52</p>
<p>So we have several different initiatives, because</p>
<p>12:54</p>
<p>he's the I'll let you guys hang there. I messed up, Michael, tell us.</p>
<p>13:03</p>
<p>So so we have several different initiatives happening at the same time. So which one gets done first? I mean, that's a matter of where we can, you know, focus our resources. But I think the overall cost this can probably give some more input. And</p>
<p>13:20</p>
<p>so yeah, so you're tracking it? You're saying, Okay, I've got these POCs are happening right now. I'm tracking the expectation, we think it's this, are we tracking? Are you hitting your targets? Yeah, some</p>
<p>13:30</p>
<p>of it is project base. And the more people seeing what we're doing the proof of concept, the more people coming out, we want to be involved in that. So for example, the buildings, creating some interface with our managing buildings and linking our real time Asset Management databases to a twin. So that that's one project. The other project is being able to visualize quickly emergency operations, that's really important, especially with wildfires or floods. And so that's another priority, we might want to build a component there. But on the same time, as we're doing that, we start bringing in slowly the bigger infrastructure, supportive data as they go there and building the large scale, digital twin, but we might have more details and more functional parts, project by project or need by name. And, you know, who knows, people on the county, the supervisors, or the leadership might see certain things in center needs that we don't see immediately. And they might say, well, let's prioritize Yes, right.</p>
<p>14:46</p>
<p>How it just seems like Okay, write this to Mike. It just seems like okay, this is great. I got it. It's increased work. You know, it's easy to sort of status quo everything. This is how we do it. I go out here I have my He's a paper, but what you're asking to go through this change, you're gonna have to find people to to help facilitate the chain. It's a, there's a human equation there. How are you addressing that?</p>
<p>15:13</p>
<p>Yeah. So I mean, that's, that's the funniest part of it right? Is we're determining where we need to upskill. And then we're bringing in kids fresh out of college. I say kids, you know, I mean, we're bringing, you know, students that just graduated from local universities, and they're so excited to be a part of this. And so that right, that part is actually, I don't want to say it's been easy. But understanding having people excited about this vision, yeah, determining where we need to upskill those parts have kind of come naturally, and they're working out really well. I'd say the hardest part is the data part, right? Understanding all the data we have, we are sitting on a mountain of data. And to cost this is point, I mean, we're building the foundation for a larger county digital twin. And we have this data in our fingertips already, we just need to turn over the rock and, oh, there's that data, it</p>
<p>16:14</p>
<p>has to be scalable. You can't just do it. This one line thing and, and, and but you know, it's scalable. So you also have to have that, that architectural vision of saying that's going to scale. So we got to make sure that we don't, you know, pigeonhole ourselves. Go ahead conscious.</p>
<p>16:30</p>
<p>Yeah, I wanted to put a dimension this is more my personal journey and where they bring into my work. And I'm a complex systems scientist, I love complexity. I'm one of the generation you</p>
<p>16:43</p>
<p>have found, you have found your Shangri La. Because if and only because</p>
<p>16:50</p>
<p>I'm part of this generation of scientists, that complex systems scientists, that thing, the worst thing that happened to science with the last 70 years was the Occam's razor, looking always for the simple solution. But I think now, as societies we realize the complexity of our problems, and the solution has to be at least as complex as the problem itself. So there is a two pronged battle, the one battle is we need to bring, not only are our CEOs or leadership, but also the communities to the level to understand and embrace that complex. Right. So we need to bring that complexity forward. The other end is we need to bring forward the citizen digital literacy, so they can understand how they can use those complex solutions in their everyday life. So</p>
<p>17:39</p>
<p>let's see, this is the challenge, right? There's you, you've just sort of articulated the challenge of being able to compute to communicate that many people just sort of right off the bat begin to gloss over, you can see their eyes just sort of rolling in the back of their head. But but the reality is, it is complex. It's changing rapidly, there's a velocity, and there's a complexity that is taking place just within the world itself. And I think the leaders, whoever have to make the decisions, have to just, you know, tighten up their belt and learn this stuff.</p>
<p>18:16</p>
<p>I have a background in academia used to be a professor at the University for more than 10 years. So I work with kids in the newer generation, I understand, it's very easy for them to understand this. And now we need to bring that complexity curriculum to the university create professionals with those kinds of skills, because we need them to come in and work with us.</p>
<p>18:38</p>
<p>That's another that's another conversation. Do you think the existing academic structure is nimble enough to deal with this complexity and speed?</p>
<p>18:51</p>
<p>Not knowing we're working on that right now we have a collaboration with a couple of universities. At this moment, I co teach digital twin course and Cal Poly Pomona. We are trying to bring as part of the consortium, academia working group to bring forth curriculum, to suggest to universities when we need this kind of skills to do the curriculum, because then again, it's not part of the standard.</p>
<p>19:21</p>
<p>But you need the teachers are the ones like you who've been in the trenches who are having these conversations at OMG. To be able to sort of share that with you. I don't think it's plausible. And this is just my opinion. I don't think it's plausible for these professors to be just sort of academia focus all fine and dandy and understand and be able to deal with what the reality is out there and being able to prepare. But then again, to your point, Michael, you're you're hiring from the universities, and then recognize that there's a necessity for you to train. Yeah, and upskill and rescale Whatever the skill is, right,</p>
<p>20:01</p>
<p>and I would add a lot of the professors that we're working with at these local universities are excited about this. And I love it. They're excited, they want to learn about it. And they're, they're open minded to adding this curriculum to their coursework. And it's excellent. I mean, it's a great relationship we have. And we're seeing that with the students, because they're excited about it as well. And they're coming out with skills that we can put to work right away and helping us build this digital planet.</p>
<p>20:32</p>
<p>Let me give you an example. One of the projects that we did on that other class, we gave the students access to all the open data, GIS data with Orange County, there's hundreds and hundreds of data sets. And we tell them, come up with five ideas how you can use this data in a digital twin. And I was blown away with the level of innovation and creativity that students can all it's all this really nice ideas coming out of that.</p>
<p>21:02</p>
<p>But see what's interesting, and what I like about what you're talking about, I can honestly say I can see OMG, where you guys are part of the digital twin, this the standards body. But then you're also an organization over here that is passionate about changing. So you've got this, this organization you're collaborating with, and you're trying to put it into action. But then you're also working with academia to pull them in to for the next generation. I like the way that works. Kudos to you guys. I mean, maybe I'm, I don't know, I think there's</p>
<p>21:36</p>
<p>great stuff there. I think this is a functional example, how a collaboration between industry, government and academia can be very productive.</p>
<p>21:47</p>
<p>I don't see any other way to get around that. I do. All right. For the listeners out there. Michael, give us a little contact information if they want to get a hold of you and ask some questions.</p>
<p>21:58</p>
<p>Sure, you can reach me on Michael LaFontaine at OC gov.com. Hello, the URL.</p>
<p>22:09</p>
<p>All right, Kostas. I don't think getting a hold of you. Doctor.</p>
<p>22:13</p>
<p>I think the best way is LinkedIn. You know, if you look at, versus Aleksandra, this, public works if you go find me there. Yeah,</p>
<p>22:21</p>
<p>I was just gonna say there's I don't know. There's many of you out there on the app. Yeah. Just good. Very good. All right. Thank you guys. Excellent conversation. All right, listen, we're gonna wrap it up on the other side, I'm gonna have all the contact information out for these two gents out on industrial talk.com. So stay tuned, we will be right back.</p>
<p>22:41</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>22:47</p>
<p>All right, once again, thank you very much for joining industrial Hawk on this excursion into industry and celebrating industry professionals all around the world, you got to like that conversation. You got to like what is happening out there in the community. And and one of the things that comes popping into my head, of course, is that you, industry, and anybody listening to this need to be engaged, you need to continue to educate, and of course collaborate because you're, you're going to have to innovate, it is happening, whether you like it or not, if you own a business, if you're just a part of a business, you're gonna have to advocate, you need to get connected, and you need to be able to, I don't know, just just do what's happening out there from a digital transformation perspective. Also, also, to do that, to begin that journey. OMG.org. Just go out to omg.org., right there, worldwide web and find out how you can get engaged and how you can participate. And what that's all about. You get to connect with some of the industry thought leaders, right? They're happening all the time. So don't, don't hesitate, go out to bo m, the g.org. Now, you can get engaged, you can be a part of the industrial talk platform. We're all here about celebrating industry. In all its wonderful glory, and all of that innovation, all of that operational efficiency. Stop right here. Industrial talk celebrate you we're going to have another great conversation coming from OMG as well as other sites on industrial talk, so stay tuned. We will have them up shortly.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/kostas-alexandridis-michael-lafontaine-ocgov/">Kostas Alexandridis and Michael LaFontaine with the County of Orange</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Dr. Michael Grieves with the Digital Twin Institute</title>
		<link>https://industrialtalk.com/episodes/michael-grieves-digital-twin-institute/</link>
					<comments>https://industrialtalk.com/episodes/michael-grieves-digital-twin-institute/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 10 Feb 2023 10:45:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/michael-grieves-digital-twin-institute</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Dr. Michael Grieves, Executive Director and Chief Scientist, Digital Twin Institute about "Digital Twin and where it's headed". Learn from this Digital Twin pioneer along with and Dr. Grieves's unique insight into the future of Digital Twin on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/michael-grieves-digital-twin-institute/">Dr. Michael Grieves with the Digital Twin Institute</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/801c4d73-39a2-498e-ab25-89fcb74ab0fa"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Dr.</strong> <strong>Michael Grieves, Executive Director and Chief Scientist, </strong>Digital Twin Institute about &#8220;Digital Twin and where it's headed&#8221;<strong>.</strong> Learn from this Digital Twin pioneer along with and Dr. Grieves's unique insight into the future of Digital Twin on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MICHAEL GRIEVES' CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/michael-grieves-6165719/" target="_blank" rel="noopener">https://www.linkedin.com/in/michael-grieves-6165719/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Dr. Michael Grieves with the Digital Twin Institute" width="500" height="281" src="https://www.youtube.com/embed/FEu5GJRvamQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
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<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
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<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
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<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>world, digital, twin, data, problem, physical, industrial, digital representation, information, changing, maintenance, year, iot solutions, iot, asset, motor, congress, industry, virtual, computing</p>
<p>00:03</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go</p>
<p>00:21</p>
<p>Alright, once again, we're broadcasting live from the IoT Solutions World Congress here in Barcelona, Spain, it is 2023. And I want to make sure that you put this on your calendar for next year. If you're not here. You need to be here. Because there are a lot of great professionals looking to solve problems and collaborate with you. And you need to be in this digital transformation journey. You just must be. So come here, IoT Solutions World Congress, of course, it's a Barcelona that never disappoints. All right, you're listening to industrial talk, you know about it. It is a platform dedicated to industrial professionals all around the world because you're bold, brave and daring greatly. You're changing lives. You're solving problems, and therefore, we celebrate you on this particular podcast. So always sign up, be ready. All right, in a hot seat. Michael Rivas Grieves two thing right off the bat screwed it up. But it doesn't matter. Because he came up with the concept of digital twin right? I did there it is. Grieves in the hotseat? Let's get cracking. Yeah. Well, how often have you been here?</p>
<p>01:29</p>
<p>So this is my first time in Barcelona, although I did do a session for the IoT, when it was COVID Time virtually so.</p>
<p>01:38</p>
<p>Okay. It's sort of odd, you've got this whole digital twin background? How long has it been around? How old it wouldn't it? Okay. I'll just go. We're not going into like, give us a little background? Because, no, we're not going to do that. But we are going to go into the fact that like, what was the genesis? What were you just sort of sitting around? And then all of a sudden? Wouldn't it be great to have a digital representation of?</p>
<p>02:04</p>
<p>Well, so so. So I've been in the computer industry since I was 16 years old. I mean, so we're talking is 45 right now, just yeah, I'm over 70. So So I mean, we had mainframes that, that your watch would perform at the moment. But but I'd always had the idea that the information you could pay instantly have information look different than the physical thing. So so if I have your water Bible, and I want to know the measurements, I gotta basically I got to have that water bottle. But when I have a digital twin, I can basically just have the information about it. Okay, so so you could strip the information on things and have it as a separate thing. And so I had a fairly large computer company, in the back start in the 80s. And I took the public in the 90s. And then retired because I was tired of playing with the lawyers and</p>
<p>02:53</p>
<p>accountants. It's a grind, it's a grinder, that's a whole nother conversation we've had I understand the pain.</p>
<p>03:00</p>
<p>Yes. So So I retired, I failed miserably retirement. And I went back and had gotten my doctrine and had thought about this, well, this is a cool idea. And so, so I graduated, and God was at the University of Michigan. And I came up and said, Well, here's the model, here, you have a physical thing, you have a virtual thing. And then you connect it by taking data from the virtual world, or the physical world, to populate the virtual world. And then you can use that information because my core premises information is a replacement for wasted resources. For any task that I have. I can divide it into two pieces if I was a missionary and omnipotent. And if you ask my wife, she'll tell you, I'm not either. But I know that two years, you</p>
<p>03:42</p>
<p>probably have out, you're just, you're just chirping my language.</p>
<p>03:46</p>
<p>Yeah. So So if so if I if I, what I want to do is use so so most of life is, is basically goal oriented, minimizing resources, right? And that's what we want humans to do. Yep, everything above that is wasted, okay. I can take information, I can't replace the physical resources, I need to actually do the minimal amount of that. But it can be a replacement for all the wasted resources. So So the examples I use, give me an example. So if I'm designing a product, and it's never gonna work to you, it'd be nice to know that before I spent all that money or I'm manufacturing something that's out all I'm trying to get three kids to practices, and they've changed the practice location, and they cancel one of the practices, right. So so those kinds of tasks, I can use the information to replace wasted resources. So that's why I want to do that. That's why I wanted to basically create this digital twin that has information so I can say, Hey, stupid, don't do that because they didn't have good work.</p>
<p>04:45</p>
<p>But did you have at that time, you're saying okay, I got it. Here's, here's, here's, here's the physical let's say that asset, physical asset, I have to place devices on that I have to I have to get data from that physical right to go over here, right? It's that point of data, then being able to put it here. Yes. Was that? I mean, did that exist?</p>
<p>05:09</p>
<p>Well, so, so, interesting questions. So So in theory, so so so at a minimum, I've got humans who could say, Okay, that's it. Exactly. And that's sort of what we've done since time immemorial. How many things are in the warehouse Joe? And so, so, so, initially, IoT didn't exist. But but we did have sensors, and we we've had, we feel sees you had, yeah, we didn't have. So that's a lot. So I figured we can get the data in some fashion. Now, IoT has enabled this dramatically, by having sensors and communications. And too often, I don't think we talked about the digital twin, the physical twin is pretty damn important because the physical world, Trump's the virtual world every day, so so we've got to get that information out. And we've got to send it over to the virtual world, so that I can then use that information to not waste resources in the physical world. And and you there</p>
<p>06:05</p>
<p>has to be this level of confidence, you can't just send garbage from the physical to the digital, and then say, Absolutely, oh, my gosh, somebody's gonna get into trouble. And it's not going to be pretty</p>
<p>06:15</p>
<p>Yeah, so so. So the validity of the data and the fact that the virtual world needs to, to basically reflect the physical world in real time, right? So you're gonna tell me you're designing a digital carpet in your, in your virtual world, a flying carpet, you know, ain't gonna fly because you can't, can't do that. So you're right, that, you know, the, the accuracy of reflecting the physical world. So this is not a video game where you can do all kinds of things. Yeah, it actually needs to reflect the, the the environment of the of the virtual world has to reflect the physical world, it's got to have great fidelity of that.</p>
<p>06:53</p>
<p>Yes, and, and what makes it so spectacular is the simple fact that once you, you crack that egg, once you have a high level of confidence, in that, that virtual representation of the physical world, then your ability to simulate, play around over here, tweak, do whatever is necessary to optimize whatever that digital world looks like, then to achieve and put it in a physical. So you achieve that over here with confidence.</p>
<p>07:26</p>
<p>And what the great thing is, is you talked about time machines, I got a time machine now, yeah, I don't have to have the same time, I can run backward in time, I can run forward in time. And so we're I view this as going is that the virtual world is a crystal ball into the future. So at every time zero, I'm going to collect the information from what's happening in the physical world, send it over and run a simulation to say what's going to happen, and it's going to come back and say, Okay, there's a 80% chance that you're gonna have a crash, because this is gonna break on you, okay? And it's gonna happen in four weeks, there's a 90% chance that it's going to happen in six weeks. So it's gonna give you percentages of things that are going to happen. And then you if you're not an idiot are going to pay attention to that. And, and not do that. So. So a lot of say, industry 4.0 was about, I'm going to start, I'm going to decrease the time between having a problem and having remediate that problem. My perspective is, I don't want to have a problem, I want to predict it's going to happen. And when I see that, go fix it beforehand.</p>
<p>08:25</p>
<p>And you're you're, you're talking that analytic capabilities that increase probability to that increase competence of saying, Okay, here's this data, run it. Okay, now, I'm going to change the parameters, run it, and then I'm going to continue to hone that so that it makes sense. And are we talking about this, this simulation capabilities within your digital representation, that it's going to continue to sort of learn a little bit more, get a little bit more advanced, and then just by virtue of the real ruler, reaps the benefit of that optimization,</p>
<p>09:02</p>
<p>so one of my digital twin types is what I call a digital twin aggregate. So if I get to, the bigger the population, I get stuff that happened, the better data that I have about when this when I see this sensor reading and this sensor, reading this sensor reading, I'm gonna have this problem. I now I keep honing that information, that data to basically create better and better models, if you will, of what's going to happen when I see those sorts of things.</p>
<p>09:28</p>
<p>It's exciting. Don't get me wrong, I get all geeky about the whole thing. Let me ask this question. So let's say I am I've got my digital representation of this Moto, Moto X, Y, Z, right? It's a common Moto X, Y, Z. It is in this environment. The the environment is a moderate environment, whatever it's, you've got information about motor XYZ in this environment. Is there value of that data? Because at mycompany over here has Moto X yc. And I want to do the same thing over there, or you want to get mad at us all.</p>
<p>10:08</p>
<p>And so so there's sort of two pieces to this, okay, is I need a digital twin of the motor, and I need a digital twin of the environment behavior. There you go. And so so I went both of those. And again, the more data I collect, okay, the better I can generate information. So remember, my information is replacement for wasting resources. So, so that's where my value is, is being able to process this data, and be able to then draw, so So I really like causation. But I'll settle for correlation.</p>
<p>10:40</p>
<p>But But again, let's say now, now, all of a sudden, you're, you're collecting all this valuable information on that asset, that motor? And I know that that motor is a common motor that is used in other processes around the world, whatever. Do you have? Do you have some sort of, can you I hate to say, sell the intellectual to sell that information to say, Hey, we got the solution to make that motor run efficiency. Do it this way? Here you go. So</p>
<p>11:09</p>
<p>so when I talked about it, the panel discussion today, as I said, look at there's two uses of this, of this digital twin. One is within your organization to to be more effective and efficient. Yep. The second is a new revenue stream. So there it is. So So I so I can monetize that. And it's happening today. I mean, for example, let's take a jet engine manufacturer, okay, an airline only has certain amount of jet engines, right? The jet engine manufacturer could have the data from all those engines and say to the airline, you want better you want better data about, you know, keeping those engines up. I'll tell you</p>
<p>11:47</p>
<p>what it make sense. Because there's, there's a, there's a benefit of that, right after talking about you value benefits. Let's just say safety in general. I agree. And, and of course, the revenue associated with it is that you're ensuring based off of data, that that asset stays productive, as much as it possibly can. And then you can perform the maintenance of whatever it is, is like, Hey, I see the data is doing this, you know, this weather, whatever, whatever the points are, boom, I'm going to do some maintenance on it at the optimal time.</p>
<p>12:20</p>
<p>Absolutely. The optimal time is when it's going to fail. And so again, this is my, my crystal ball, I'm looking at it and saying, This is gonna fail in two weeks, I'm gonna fix it tomorrow.</p>
<p>12:30</p>
<p>That's right. And it, and I've thought through this, too. So if I'm the treatment of maintenance dollars, right, I have maintenance, I budget that maintenance, the maintenance from a financial treatment of that is one for one minus up here, minus down to the bottom, right, it's different than capital you're gonna do. And there's there are companies that want to sweat the asset, let you know, do not do with a maintenance. But if you had that crystal ball, you sweat the asset, and you perform maintenance right at that optimal time. That's significant value.</p>
<p>13:06</p>
<p>Here, there's huge, huge, you know, we do periodic maintenance. So some stuff gets fixed before it breaks, and some stuff kids after, you know, and so, so if I could only fix it when it was gonna break. I'd save a huge amount of</p>
<p>13:20</p>
<p>I don't even know what the value is on that. But it is it's massive.</p>
<p>13:23</p>
<p>Well, let me tell you, when it talks, you're talking about safety is priceless. I mean, if I could save human lives, what value we do put value on that, but but from my perspective, is I could save somebody's life on that. I want to do it. And it</p>
<p>13:36</p>
<p>does, it doesn't even address the fact that when when you let's say you do planned maintenance, right, now it's time to do this motor, now it's time to do this motor and so on. You you run the risk of introducing flaws in your action right there. So I don't know. And you know, it's gonna get there it is, it's gonna get there.</p>
<p>13:57</p>
<p>And then we're having so much computing coming online. We're gonna we're, we, you know, I predict that, you know, we just passed 80 billion transistors on a chip or equivalent by 2030. It's about 6 trillion. So,</p>
<p>14:11</p>
<p>so Oh, don't gloss over that data. What did you just say?</p>
<p>14:14</p>
<p>So, so if you're familiar with Moore's law, we started off with 2k. In the 70s. We just passed 80 billion transistors on the chip. And this last year, my projections is if I follow that curve by 2030, I have 6 trillion transistors on a chip 128 times increase by 2040 about 100 and 120 100 30 trillion transmission on chip we're having huge amounts of computing coming online.</p>
<p>14:42</p>
<p>Hope my my, my head kid wrap around</p>
<p>14:46</p>
<p>that nobody's cancer. By the way, if we get to quantum computing, or perhaps</p>
<p>14:52</p>
<p>that's a whole nother conversation and it's gonna get it's gonna happen. Come on, talk to me. Tell me so. digital twin guy</p>
<p>15:00</p>
<p>So so I think that there will be specific problems quantum computing, general purpose quantum computing is really tough. And there's some theories that says you can get there from here. And that we're not real anyway, if we do so. Sorry.</p>
<p>15:18</p>
<p>Because everybody, there's, there's, there's some major cabbage being invested in quantum computing, major cabbage.</p>
<p>15:24</p>
<p>So I'd say I think for some special purpose problems, you will be able to use qubits to do that. But general purpose, you know, the computers we have today. I don't know unnecessarily now, the error correction problem is a big problem.</p>
<p>15:40</p>
<p>There you go. Well, you are being celebrated here at IoT Solutions World Congress, you're receiving an award? How come you're receiving an award?</p>
<p>15:52</p>
<p>I have no idea why or you're a liar.</p>
<p>15:55</p>
<p>Because they're celebrating the fact that you are all a part of that digital twin. You are the the dude,</p>
<p>16:00</p>
<p>that certainly could figure him out. I'm</p>
<p>16:03</p>
<p>gonna be announcing you up on the stage. Well, that'd be good. I mean, you'll feel comfortable. So you ever feel calm?</p>
<p>16:08</p>
<p>I feel a you know.</p>
<p>16:12</p>
<p>So, so now that we're awarding you, are you still going to be hanging out with a Digital Twin Consortium?</p>
<p>16:20</p>
<p>Absolutely. I think it's the hottest thing out there, it's going to change how we do things. Because?</p>
<p>16:25</p>
<p>Because, because you're 50? What, three? You got many years left?</p>
<p>16:30</p>
<p>Track? 73? No, and I gotta do they're in line there.</p>
<p>16:33</p>
<p>Do you have any way of people getting in contact with you and said, Hey, I want to be a part of the consortium. I want to I want to know more. I want to be a part of having these conversations, what do</p>
<p>16:43</p>
<p>we do so so they can look up the Digital Consortium and my friend Dan Isaac's will be happy to talk to you. There you</p>
<p>16:49</p>
<p>There it is. We're gonna have all that conference, contact information out on industrial talk. So fear not, it'll be a part of this gents. Interview. Once again, you were fantastic.</p>
<p>17:01</p>
<p>Thank you very much for having me. You're smarter than</p>
<p>17:03</p>
<p>I am. Which is my wife, because</p>
<p>17:07</p>
<p>that's a low bar. And let's not get the wife's involved in this. Okay.</p>
<p>17:11</p>
<p>Mom's the word. All right. Thank you very much for joining the industrial talk. We once again are broadcasting from IoT Solutions World Congress 2023. You get to meet people like this jet right next door, and, and really have great conversations. It's all about collaboration. It's all about having that innovative sort of vision on help solving problems. Come here, IoT solutions, World Congress, we're gonna have all the contact information for him and many others out on an industrial talk. We're gonna wrap it up on the other side. Stay tuned.</p>
<p>17:41</p>
<p>You're listening to the industrial talk, Podcast Network.</p>
<p>17:46</p>
<p>All right. Once again, thank you very much for joining industrial talk. And thank you very much for your support of a platform, this platform that celebrates industry professionals, because you are changing the world. You're helping people succeed, you're solving problems, you're collaborating, and you're making the world a better place. That's why this platform is dedicated to you. Thank you to my Dr. Michael Greaves. And if you're just right now, let's just lay it on the line right now. You need to be engaged, you need to connect with Dr. Michael Graves, because digital twin came from him. He's he is the pioneer. And and it's here to stay. And it is constantly changing and becoming better. And it's because of people like you and others. But really, the Genesis is Dr. Michael Greif. So reach out to him. We'll have all the contact information most definitely out on industrial talk.com. One final point, here's the deal. You need to go out to IoT Solutions World Congress, you need to if you weren't there this year, you need to be there next year. It is expanding, is growing and is constantly changing and changing and in the way of constantly evolving and innovating. And that the companies and the individuals there are right at the tip of the sword in defining and helping companies get through this digital transformation and deploy in that is it come on? Its strategic. So IoT Solutions World Congress, as well as Object Management Group, go out to omg.org It's it's all out there. You've got to educate, you got to collaborate and you got to innovate. I say it all the time. But you got to hang out with people with Dr. Michaels. And you are going to change the world. Thank you very much. We're gonna have another great conversation coming from this event shortly. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/michael-grieves-digital-twin-institute/">Dr. Michael Grieves with the Digital Twin Institute</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Gan Wang with Dassault Systemes (3ds)</title>
		<link>https://industrialtalk.com/episodes/gan-wang-dassault-systemes-3ds/</link>
					<comments>https://industrialtalk.com/episodes/gan-wang-dassault-systemes-3ds/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 04 Jan 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/gan-wang-dassault-systemes-3ds</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at the OMG Quarterly Standards Meeting and chatting with Gan Wang, Ph.D, Vice President, System Engineering Ecosystem at Dassault Systemes about Virtual Twin and the critical impact it will have on industry. Tune in and hear more about the importance of simulation and the power behind the Virtual Twin technology.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/gan-wang-dassault-systemes-3ds/">Gan Wang with Dassault Systemes (3ds)</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/6b731863-dd79-44a5-a6a5-05827839d244"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at the <a href="https://www.omg.org/events/index.htm" target="_blank" rel="noopener">OMG Quarterly Standards Meeting</a> and chatting with <strong>Gan Wang, Ph.D, Vice President, System Engineering Ecosystem </strong>at Dassault Systemes about Virtual Twin and the critical impact it will have on industry. Tune in and hear more about the importance of simulation and the power behind the Virtual Twin technology.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>GAN WANG'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/gan-wang-ph-d-256967/" target="_blank" rel="noopener">https://www.linkedin.com/in/gan-wang-ph-d-256967/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/dassaultsystemes/" target="_blank" rel="noopener">https://www.linkedin.com/company/dassaultsystemes/</a></p>
<p><strong>Company Website: </strong><a href="https://www.3ds.com/" target="_blank" rel="noopener">https://www.3ds.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Gan Wang, VP with Dassault Systemes at the Q4 OMG meeting." width="500" height="281" src="https://www.youtube.com/embed/dr-XhqSZ0fo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
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<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
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<h2>PODCAST TRANSCRIPT:</h2>
<p>dassault, omg, systems, real, technology, consortium, world, virtual, industrial, virtual environment, customers, driving, digital, twin, solutions, put, talk, standards, absolutely, amazing</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots,</p>
<p>00:21</p>
<p>and let's go. Alright, once again, thank you very much for joining industrial talk. And thank you so much for your support. We are on site, Austin, Texas, Q4, the OMG working groups, you know, I gotta improve upon that Gatling gun. I just do. It's easier for conferences. But this one's so unique. This one's so special. And I'm just telling you, it is. I can't even tell people to put it on there. They have to be a part of OMG. See, see, the struggle I go through this is this is my struggle, I'm living the struggle. But this platform is dedicated to all industrial professionals around the world, because you are bold, brave, you dare greatly. You're changing lives, therefore, you're changing communities and you're changing the world. We celebrate you onto this platform each and every day in the hot seat. We have a gentleman by the name of Gan Wang, Dassault Systemes. I'm gonna I'm gonna put you in a bit of messy you can see that it's all good. And we're gonna be talking a lot about stripping, you just need to stay tuned, because this guy understands let's get cracking. See, see? How do you say the company's name?</p>
<p>01:26</p>
<p>The hassles</p>
<p>01:29</p>
<p>Dassault. And then</p>
<p>01:33</p>
<p>Wang, Wang. Working for Dassault Systemes</p>
<p>01:37</p>
<p>working for there it is summed it up just in a great way. So with that said, give us a little background into who you are. Oh, wow. And dazzle people don't don't don't let them down because you are a dazzling individual. Oh.</p>
<p>01:57</p>
<p>Thank you, first of all, thank you for inviting me. And it gave me this opportunity. This, you know, so excited to be here. Yeah.</p>
<p>02:05</p>
<p>Now now seeing it again, we have this conversation all the time. And it's it's a debate. It's really about me and my learning and the listeners learning, and you are the hero. So you know what that take that and run with it. Yeah, that cape. So, background their account? Yes.</p>
<p>02:22</p>
<p>So like I said, I'm going along, working for Dassault systems. So if they had to practice with you. So So my role is a the focal point with the liaison between Dassault systems in the systems community, including orangey or object management. So so as a part of my job, a sort of gauge the strategic alliance between OMG initiatives and our own strategy and the coordinate our resources and efforts to support LMT initiatives and and task forces. Right. But most of all, yeah, go ahead. Yeah. You know, I want to be a good representative company to brand companies capabilities.</p>
<p>03:21</p>
<p>And you definitely don't let anybody down. That's for doggone Sure. Because you are definitely not doing that. All right, Dassault systems. Let's just help the listener understand who they are what, what is, yeah, so</p>
<p>03:34</p>
<p>decile systems, is a software company. But as a technology solution provider, right through is the 3d experience platform, we have end to end solutions for digital engineering, product design, architecture, manufacturing, for the entire system lifecycle. So this is the environment we provide to our customers, so that they can create digital twin and create a wonderful solutions with our platform.</p>
<p>04:09</p>
<p>So so if I was a, who are your customers, like not, I don't want names. I just want to know who would be coming to Dassault systemes. Yeah,</p>
<p>04:19</p>
<p>so I had to look it up. Right? We have amazingly, I was floored over 300,000 corporate customers. Oh, no way. Exactly. And they are from 11 different industries. over some, like over 130 different countries. Oh, just amazing. So so far, we've been in business Oh, since early 80s 80s. Right. And and you know, everything that you see and you feel in your life, you know, whether you fly you drive you live chances are the price barracks with the environment. It was built and designed, built by our solutions. Yeah, it's as amazing. I had to study it up myself.</p>
<p>05:11</p>
<p>Wow. See, that's it's, that's what makes this opportunity to talk to people is this this is the aha moments like, I didn't know that. So but, but if I was a, I'll come to you. I'm Dassault, I'm Scott Mackenzie, I need to go to Dassault, because I have this idea. I have this, I need I have this idea of a system. Is that how it starts? What? How did that, um, just helped me understand the interaction between the customer and Dassault?</p>
<p>05:40</p>
<p>Great, right. So so so our engagement with our customers, just like you said, interactive, right. So we're part of the, their life and the part hours, right from the very start from the their business model, their company strategy, from their product strategy, we're very much engaged, right? So we're not like, you know, in a transactional relationship, I need x, therefore I provide x, but we're part of you the customer, right? We understand your technology roadmap, you product offerings, so we then strive on the hardest to provide the right kind of solution to enable you for your products and services.</p>
<p>06:30</p>
<p>I'm glad. I'm glad that's the case. Because I mean, I wouldn't even know where to begin. I mean, and hit always blows my mind. The other thing that blows my mind, and that's why you're here, you're the liaison that represents Dassault is, is that a lot of what you're talking about, of course, require some sort of standards, it's, it's It can't just go off like the wild west over here, you've got to be able to sort of have some standards and saying this is how we approach it. This is what makes it different. What? And because we've have OMG, but you're a part of other what, Congress or what consortium, are you a part of? Right? Don't call them committees don't. Stephens gonna go? Don't do? What part of that what Consortium? Are you?</p>
<p>07:21</p>
<p>Yes, so so a part of the OMG, the standard development organization, we've been there for many years, close to 20 years. We're also part of the Digital Twin Consortium. This is the consortium dedicated for to development, and deployment and adoption, digital twin technology. We're also part of something called an area augmented reality for enterprise our lines. This is about the immersive technology, which will have some expertise in and trying to help to promote that adoption of that technology.</p>
<p>08:00</p>
<p>See, I was having a conversation. It was when we start talking about augmented reality with digital twin we this is this is really fascinating stuff. And it is requires because it's I can't is it, it's still relatively new. Yes. So you still have to begin to debate what those standards need to be in line. So you're speaking here, what are you speaking on?</p>
<p>08:28</p>
<p>So So yes, yes, I thank you for mentioning that.</p>
<p>08:32</p>
<p>It's right there. SPEAKER And it's in red and gray.</p>
<p>08:36</p>
<p>Right? I was asked to to present it at the plenary of tomorrow. So I'm going to talk about something called the Virtual twin. And this is a companion concept to digital twin, which represents, essentially, a technology will methodology that using the virtual representation that real to really simulate and predict and experience the real in the virtual environment is all about experience. Right? It's about what you can, as a driver or rider in a car would experience today or in the future that you haven't experienced in a virtual environment without up in the car.</p>
<p>09:25</p>
<p>Okay. Okay. So what we have is you have a, what do you call virtual twin? Yes. You popped in simulation so you can, I can, and I'm trying to create a very simple use case, you pulled up a car, so I'm in a car, but it's a virtual car. And then I can then experience sort of that simulation in that car or whatever it might be, but I have to go and then I can change it because it is a simulation. I can just, well what about this one? What about changing it this way? Or whatever it? Is that got all a part of it? Yes.</p>
<p>10:04</p>
<p>Yes, absolutely. It's all part of it. Right. So, so you think about, you know, the transportation industry is really going through a transformation. Right? Right, it is no longer about cars were driving, you know, you think about, if you just close your eyes, imagine where it's coming, where has come from the last decades, right? And to where it's going. It's no longer about driving. It's about mobility, how you actually, you know, commute or transport from point A to point B in a environment by which is defined by your own preference, how you want to enjoy the ride, right? And if you want to drive or you do want to be driven, and if you're driven in an autonomous mode, what would you do? Why don't you write that journal? Right? And can we imagine something that's unimaginable? Right? Can we do 10? We come a fly, maybe not, but that we can try it. You know, if you want to try that in the real car, you might get into trouble, but not in the virtual environment.</p>
<p>11:21</p>
<p>See, this is this is what makes this organization there's so few organizations with all these individuals. So amazing, because it's not just the fact that you're coming up with your, it's that it's the dreaming and then putting it into reality. You're just like, Okay, we're going over to this bar. We're going to have some drinks here, but we're going to talk about some stuff and be able to sort of really dream in that sense. That's just, that's just amazing. Yeah. So here's my dream. To do a podcast in a self-driving car. Uh huh. Virtually Yes. He's like, Yeah, absolutely. I'll check it</p>
<p>11:59</p>
<p>out. I absolutely. You know, you know, you know, how about come to Paris, come to our Tesla headquarters will sit you in that environment? Yeah. Yeah. And you can do a podcast from there. Right? Yeah. And then and say, Hey, what about this? What about that? Seriously? Yes. You know, we can simulate through all different kinds of real-world scenarios, some real, some imagined, but that's fine. And that's how you push the boundary of techno.</p>
<p>12:34</p>
<p>You're amazing. That's just amazing stuff. Yeah, I just my so so you're going to be talking about that. Your Board of Directors, I see that two</p>
<p>12:47</p>
<p>of what have OMG. The company that the body that? Oh, gotcha, gotcha that manages all the consortium in Korean OMG, the standard development organization.</p>
<p>13:02</p>
<p>Okay, I got that. I just saw that. But now I'm moving on again. So here we are, we're getting to creating a virtual, well, virtual twin. You're creating simulations, but then you can take that simulation and then put it into reality. It's like, it's like, okay, we've, we've tested, we've used all of the simulation tools and whatever, and then we can put it in. It works. Let's do it. Right. And then that's where, then that's a whole another level of Well, yeah, I mean, you got it here. You're saying That's right. There's, there's a cost effectiveness. Like if I can simulate it over here and get it all tweaked? And</p>
<p>13:43</p>
<p>correctly, then yes, absolutely. You hit it right on the head, right. So why do we do this? Why we do this, right. As you know, we talked about early on your iPhone is small, but it's so complex is so complex, not anybody, not everybody can do it, right? Only one company that can do it. Right. But that is just a case in point of the world we live in today. Everything's getting so complex. Right? So complex. Yeah. And so so you know, the product development cycle getting long, longer. And it gets a lot more expensive today, right? So applying the virtual twin technology would actually, you know, reduce the cost. And when you actually build it, you have a higher level of confidence, you're actually doing it right, you're actually doing the right thing in the first place. Right. And then with the reduce costs, and most importantly, reduce cycle time, so you don't turn right you can actually deliver the capability in the users hands much sooner. Not only that, once they have it, you can in real time to get the real experience there. Aida back to the virtual world. Continuously upgrade, improve that experience, and tighten that cycle of improvement.</p>
<p>15:09</p>
<p>See that? Look at me. I'm on duty. Now. See what was interesting because I had this conversation with somebody. And I said, it's just getting more complex, just in general, just just the world what you guys talk about here, what you're addressing, it's just, sometimes it's overwhelming. It's a it's so complex, you see it, you've seen it. But just the the principles or the concepts behind simulation and being able to do it and tweaking it there. And that, to me, is a brilliant approach to a complex type of world. I just think it's amazing. It was just like an epiphany. It's like, yeah, I get it. Yeah.</p>
<p>15:50</p>
<p>It absolutely, absolutely. I mean, and I think, what are we going to, it's going to be a combination of a real versus cost, plus virtual, we're going to live in there. Not only as a designer, but the end user, right? Yeah. And today, you have a lot of virtual reality, technology, or life already, without noticing that, right. And so I, you know, I'm not, you know, I'm the predictor. You know, I don't have this, you know, with all of these conferences, but I was saying that the virtual component in our lives is going to become the more without us knowing.</p>
<p>16:30</p>
<p>So here's the funny thing. It's not funny. So our son has a VR goggles, right? And I'm gone. What is it? Right, what? So what? And he had this driving, right, just a driving game? And I know, it's beyond that. But it's, it was just so immersive. It is, it's like you can truly create, and there's some, there's some pushback, there's some people saying, is that good for you? Okay, that's, that's way beyond my paygrade however, but the reality is, is that there's that ability to be able to truly simulate something, get it home did, and then put it into a sort of a real, I just think it's brilliant.</p>
<p>17:15</p>
<p>Right? Right. It's just to think about it. If you drive me the real car, and somehow you have avatar in the virtual world and guide you through an enriching experience. Now we're talking about actually using a product actually experience the environment, you have this virtual environment. So it's not only limited to the design and build phase, it is really in the operational in your user experiences. And, you know, the potential respondents, right, so, you know, it makes us all feel like, wow,</p>
<p>17:53</p>
<p>don't you want to be younger, I want to be young.</p>
<p>17:55</p>
<p>I know, I want to relive this life.</p>
<p>17:57</p>
<p>I just, it's sort of interesting, because the technology is available to make it happen. And even that, just the the ability that the computing capability is just getting better and better. And being able to do this is just to help support these endeavors. Yeah,</p>
<p>18:15</p>
<p>exactly. With the cloud and Azure computing, you don't even know you don't you don't even know what happened, but you don't care. Do you? Know, you want your experience?</p>
<p>18:26</p>
<p>Yeah, that's exactly correct. And putting on the old hat, and it was just like, when you got these systems today in the cloud that that improvements just happened. It's like, hey, check that up. That's better. Just just merely go about the business and it's okay, that's better.</p>
<p>18:43</p>
<p>That's better. I like it. That's better. That's right. Yeah. Amazing how things work together on a small piece of real estate right here.</p>
<p>18:57</p>
<p>We just did it. Maybe it's just me, but I am always amazed at that. That has just happened. Yes. Just does. You're amazing. Gan. Well, no. I'm the professional. People get a hold. Oh,</p>
<p>19:16</p>
<p>yes. It's very easy. Yes. My first name Gan.Wang@3ds.com.</p>
<p>19:29</p>
<p>Check it out. I got it. I'm looking at your cart. You're a doctor too.</p>
<p>19:34</p>
<p>Thank you very much,</p>
<p>19:35</p>
<p>doctor. You were absolutely spectacular. We could have had this conversation going on and on and on. And I'm gonna take you up on the Paris trip. Yes. You don't go away. We're gonna be right back. All right, listeners. We're going to wrap it up. I'm going to have all of the contact information for gone out on industrial talk, you know that you got to reach out to this guy. He will blow your mind. Like you can Mind. It's exciting. All right, we're gonna be right back. Stay tuned.</p>
<p>20:05</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>20:11</p>
<p>Two words mind blowing. Gan wants to hustle systems. You got to check them out. I mean, this is amazing stuff. I mean, these individuals like Gan, Team Dassault, and others at OMG. And I see at all of those consortiums, they're thinking through the solutions, they're, they're solving problems. They're putting little guardrails around it because you need to have standards associated with this rapidly changing technology, industrial technology world, you just have to and you need individuals like Gan and others to help you on that journey. That was fantastic. Also, you need to consider, do omg.org Look at what they have to offer. Participate be a part of the growing network of really insightful professionals, which is doing amazing things. My mind always goes kaboom, kaboom. All right, we're gonna have a lot more so there's there's gone and others are happening at OMG and, and IIC. And then all of the consortiums, they're going to be more coming from this particular quarterly meeting. So stay tuned,</p>
<p>21:29</p>
<p>you're not going away.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/gan-wang-dassault-systemes-3ds/">Gan Wang with Dassault Systemes (3ds)</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Javier Diaz and Carlos Toro at IoTSWC</title>
		<link>https://industrialtalk.com/episodes/javier-diaz-and-carlos-toro/</link>
					<comments>https://industrialtalk.com/episodes/javier-diaz-and-carlos-toro/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 02 Dec 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/javier-diaz-and-carlos-toro</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Carlos Toro, Principal Researcher - Simulation and Digital Twin at Vicomtech and Javier Diaz, CTO at Aingura IIoT about "AI, Simulation, Digital Twin and Augmented Reality in Action". Get the answers to your "AI Simulation" questions along with Carlos and Javier's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/javier-diaz-and-carlos-toro/">Javier Diaz and Carlos Toro at IoTSWC</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/418966dd-0376-49be-b32c-7005a3b49946"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Carlos Toro, Principal Researcher &#8211; Simulation and Digital Twin </strong>at Vicomtech and <strong>Javier Diaz, CTO </strong>at Aingura IIoT about <strong>&#8220;AI, Simulation, Digital Twin and Augmented Reality in Action&#8221;.</strong> Get the answers to your &#8220;AI Simulation&#8221; questions along with Carlos and Javier's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>JAVIER DIAZ'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/javierdiazrozo/" target="_blank" rel="noopener">https://www.linkedin.com/in/javierdiazrozo/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/ainguraiiot/" target="_blank" rel="noopener">https://www.linkedin.com/company/ainguraiiot/</a></p>
<p><strong>Company Website: </strong><a href="http://www.ainguraiiot.com/en" target="_blank" rel="noopener">http://www.ainguraiiot.com/en</a></p>
<h2>CARLOS TORO'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/ctoro/" target="_blank" rel="noopener">https://www.linkedin.com/in/ctoro/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/vicomtech/" target="_blank" rel="noopener">https://www.linkedin.com/company/vicomtech/</a></p>
<p><strong>Company Website: </strong><a href="https://www.vicomtech.org/en" target="_blank" rel="noopener">https://www.vicomtech.org/en</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Javier Diaz and Carlos Toro at IoT Solutions World Congress talking about AI Simulation in Action" width="500" height="281" src="https://www.youtube.com/embed/7LIghQqGNP0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
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<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
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<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
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<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>technologies, carlos, javier, industrial, industry, companies, world, model, conveyor belts, business, background, conversation, find, people, digital, augmented reality, digital transformation journey, interesting, problems, basque</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by Arduino the original all in one IoT platform. That's right, go out to arduino.cc. And you will find documentation you will find devices, powerful boards to help you with your digital transformation journey. It's all there, go out to arduino.cc. Find out more see how you can connect with these professionals to help you along with your digital transformation journey. arduino.cc. Also industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT Consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the Industry IoT Consortium, go out to iiconsortium.org. Find out more again, you will not be disappointed, you're just going to be happy.</p>
<p>Hey there, and welcome to industrial talk. And thank you very much for your continued support. Once again, we were on site at the IoT Solutions World Congress, Barcelona, you can tell by the noise in the background, it was a hopping event. And I want to make sure that you put this on the calendar there, the next installment, the next IoT solutions World Congress is right around the corner. It is at the end of January and you must and you must put that on your bucket list to attend. You get great people like the conversation we're going to have with both Javier and Carlos, we're gonna be talking about IoT, of course, AI, simulation, digital twin, all on this particular conversation from IoT solutions World Congress, and you'll get to know that Carlos and Javier, they know what they're doing. So enjoy the conversation are you guys doing? Well? Yes, yeah, I like it a lot. I'm excited to be here. Yeah, you should be because it is exciting out there. You both are legends. Phil Hoffman said I needed to talk to you because you guys are doing things that are really cool. Before we get into that topic. Let's, let's talk a little bit about background. Javier. You must background</p>
<p>02:43</p>
<p>Oh, yes. My name. My complete name is hilarious. I'm the CTO of Aingura IIoT. And my gut. My background is mainly mechanical engineer. And I have a PhD in artificial intelligence. So from there, we have started eight years ago, this line of applying artificial intelligence to the industry. So we are moving on that, on that on that line. And, and that's how we are bringing things real things to real life.</p>
<p>03:16</p>
<p>So, so forgive me, I didn't call you doctor Javier. Because the card that I have is that you scribbled on Javier on somebody else's business card. So next time</p>
<p>03:26</p>
<p>I run out of run out.</p>
<p>03:34</p>
<p>Yeah, it is. That's a good yeah. That's that's a whole nother debate. That's for sure. Are you just starting?</p>
<p>03:49</p>
<p>All right, Dr. Carlos. Just call me Carlos. Yeah. Okay. I'll tell you, Carlos. Just like my notes. Well, it's on your card right there. And I figure Okay, yeah. Well,</p>
<p>04:01</p>
<p>I mean, it was on for business. Right. That's right. People just upon right. So let's</p>
<p>04:07</p>
<p>Carlos Toro. Yeah.</p>
<p>04:11</p>
<p>Well, okay. I'm also a mechanical engineer, right, by my definition, right? Difficult mechanical engineer who transform into a machine learning specialist. So I did my PhD on machine learning, right? Um, that's kind of interesting, because it allows me to see both sides of the story, right. But the physical thing is, I understand that right? Because I was there in the shop floor. Right. But then to try to understand how the computer we're modeling, right, that's the other side of story. And this is what we're bringing here. Right? So I'm currently working in the company which is Research Center and our office space in the Basque Country. Beautiful, beautiful place.</p>
<p>04:48</p>
<p>Did you say the</p>
<p>04:53</p>
<p>Basque museum</p>
<p>04:54</p>
<p>my wife as well. She's Basque family was Basque. Oh, yeah. Whoa, oh, yeah. Oh, cool. So we're gonna have to get Yeah, I'm telling you.</p>
<p>05:04</p>
<p>Yeah, well, it's coming from my contract.</p>
<p>05:07</p>
<p>It is it is kind of interesting because the region is so vivid, so much industry, so much research, right is very, very interesting. And, well, 20 years ago, they found it, some of election and the TV broadcasting, television broadcasting quality, they funded research center to do all things related to this conversation and computer science. Back in the day, you will never call it machine learning or artificial intelligence, somehow. Now we're doing it now. We call it the right way. Right. And this 20 years, we've been supporting the industry from the research perspective, right, helping them to understand the problems trying to solve their problems to some sort, given some technology, here and there. Working with companies like Agoura to develop technologies with them as well. And it's been it's been it's been quite a road, right. Quite quite quite a row.</p>
<p>06:09</p>
<p>Okay, so I like it. You can tell they get they have stray Hey, there goes my wife, Basque. We're doing a podcast now. But we're doing a podcast right now. We're recording as we speak, but I had to tell you that he's from he's the bass. She's taken a picture of us. So what was interesting that built hop and brought up is that you guys you have there's there's this there's this real solution that exists out there today that are solving problems and delivering value. Yep. And, and you've created that sort of environment that, that platform that whatever you want to tap that bed over here, Javier, give us a little background on what that is?</p>
<p>06:57</p>
<p>Yes, I'm actually I will start with wilderness monastery that is interesting. Our name Angra angora is a buzzword for uncle. So we are, we are trying to bring all these technologies that we have around all these things, artificial intelligence, connectivity, edge computing, we are trying to, like bring it down to the real edge genetics, from our, let's say, from our ad ADM, from the company to our parent companies, they are mainly industry. So all of us are working in really huge industrial environments. So we understand and we are able and because we are, let's say our background is more mechanical or more the people inside the team or let's say traditional engineering, disciplines, that you can find in, in, in an industrial environment, we are able to understand and to bring those technologies to let's say all these those technologies that are on academic papers, or I don't know, in ideal situations, we are trying to bring them down, change them as decided in order to provide to the end user what they need. They don't need a machine of the IoT machine or industrial industry that further though machine they need a machine that has a high availability, or they have high quality or, or other needs. So we use we use use all these tools together in order to solve those specific,</p>
<p>08:28</p>
<p>specific Yeah, I would imagine I need a machine that doesn't create a headache for me if I'm a manufacturer, and I want it simple. And I want to be able to say, okay, if I'm pretty simple in my needs, I've got a problem. I want a solution. And I want inside so I can make sure that that problem is managed properly. Carlos. So how does that how does that fit in with what you guys are doing?</p>
<p>08:52</p>
<p>Well, actually, that's quite interesting, right? Because when we started doing this, we were looking at, okay, what is the digital? Right? Yeah, what is the definition of a digital picture? And how can we can build something so anybody can understand something very simple, because you can use digital twins for many things, right? Complex, right? So we came up with the story, right? storyline, that storyline that this does, it doesn't necessarily has to be something that you will find this is not a product that we're selling, right? It's something that will showcase our capabilities. Our collective is something that is showcasing things that we have done to these many years doing research and to be shown in in a very, let's say, manageable way, very controlled way, but that can deliver this and this is this is what we are bringing here to the world to Congress rice is basically a pick and place no where a robot will pick one element from conveyor belt and he will show it to the camera. But up to that point that is a real thing. That is something that you may find in many, many industry facilities, right? But when we have extended that, which is with the augmented reality approach where you just wear your Oculus glasses, you are somewhere in the world, right? And you are remotely controlling the robot, right, you're doing the visual inspection, right? Then you can rotate, you can move around your ears, you can actually get closer to it, and then you will value, right. So we deliver all everything, all the technologies, all the physics that have to be in a model, all the communication that needs to happen from the from the PLC is etc, etc, to the virtual model. And also, he put in that technology that they were has for energy consumption. So we are giving the information about the energy consumption at every single point in time of the cell. So the person somewhere in the world doing the verification, the remote verification process can actually know how effective is how green is his, his operation, right? Which is very important for the carbon footprint, right? Yeah. And this This is, a lot of technologies are out there, right? Like, for instance, when we were doing the communication, right, you can wire right. But of course, we want it to have it in a wireless approach, right? Because theoretically speaking, the person doing the verification is going to be somewhere in the world. Right. So we were testing some 5g technologies in our center, and say, why not? This just use 5g? Why?</p>
<p>11:30</p>
<p>Because Absolutely, why? Why not? Why? Why complicate things? Right? Yeah. Why say? Yeah, we can do 5g, and we can hardwire and we can just just put the connectivity and just say 5g, that's it, we're done.</p>
<p>11:42</p>
<p>It was a little bit late. So when we call the first like, Okay, we want to we want to put the 5g Amateur transmitter out there, and we want to do 5g There. Right? And they were like, Sorry, do you need permission from the government to do that? Then we said, Okay, we will get it. And we got it. Because we are partnering with, with some companies in the qualification work that they have bands. So Massimo will give us their, their their band for three days. Here, we are using their bands here, right now. It's in these these things are amazing, because all these companies are helping us right to deliver the message, right? And showcasing that these technologies are here, right? And it's not difficult for you to apply those technologies, if you know how to do where to do on which buttons to be pressed. Right? And it's about the trip, it's about the road, it's about how to do it.</p>
<p>12:37</p>
<p>Do you think that, you know, we all understand the bad side of COVID, we all understand. But I think the good side of COVID accelerated a lot of the conversation here, it's like, hey, we need it. We need to have that business to be able to be resilient or whatever, I can't get out there because of whatever reasons, but I need to still look at that. And I and I, like I said, the good side is the fact that it accelerated on us. And those conversations, were less human and hot, and more. We need it. What do we do? We're ready to go. Even if it's going to be painful.</p>
<p>13:15</p>
<p>Yeah, it's like, just the other day I saw these these mean, on the overhead who dropped the digital transformation of your company. COVID-19 Yeah, that's true. Yeah. Because it was a nice to have right and now it's a must have.</p>
<p>13:32</p>
<p>I gotta tell you, I I agree with you 100% Now, hobby or what do we have out on your the floor here? What is the what's the model what are we doing? What if I went up to your your booth What can I do? Well, and</p>
<p>13:47</p>
<p>let's say nothing our growth we have an integration of different technologies that are making this possible. And we are trying to mimic real applications actually is just an I like to say like that is it says more model of a larger deployment doesn't have at least in some in some levels in in a real airport. In a baggage inspection system, where we are able to well in this in this in this model, we are able to mimic all their conveyor belts and part of the say interesting and and really easy to to find it for example, in industrial environments, conveyor belts are everywhere in an industrial plant. So we have a small and a small version of it. And from it, we are trying to extract all the interesting things that we have all the technologies that between decom tech and ankura Manage really good. So, we are we are seeing from from that scenario, we are extracting data that is able just to do some analysis related with energy consumption, with maintenance, but we also have other types of datas. We have a robot that is doing some manipulation of it. Were able to have fun Measurement about quality. And it's, of course, quality is related to the, to the inspection, as you are able to manipulate manipulation of that system of that of that element, you're able to, to inspect, and you're able to do some, let's say, reject the PC, if it is, if it's not, okay. And in, let's say, a really simple, okay knock a system that you might find in an industry. But of course, with this integration on a high level, other digital, where you are able to just integrate all this information, all this data is coming from your system. And the human in the loop is able to take decisions related to all those different environments, the human is able to introduce in that in that in that in that world, in the digital twin unable to see the piece that you are manipulating the decide on this quality, but also you are able in the same place, you are able to decide on the energy consumption or in the maintenance of your of your system. Let's say that that's my my my point of view from the let's say, industrial park, but maybe Carlos is able to give us a little bit more insights on that on that system.</p>
<p>16:18</p>
<p>The question I have, and we're going to venture into that, but the question I have to and along with all the other bad things with pandemic, I think that there was also a an accelerated need to collaborate. And that these technologies, these insights is this ability to be able to create innovative solutions. Because of that, then all of a sudden, you know, Javier and Carlos are talking together, and they're saying, Hey, we can, and there's that collaborative approach to solve a bigger problem or whatever it might be. That to me is that there's this compounding effect that exists with this technology, as well as this, this recognition to be collaborative, right? Of course, you don't have all the answers. Yeah, that's natural. That's it? That's right. Yeah. So how do you deal with that? And I have to ask, how did you guys come to know each other? If that is the way that it's like, you know, you're over here doing your thing? You're over here doing this thing? What how did you guys come to?</p>
<p>17:20</p>
<p>Well, first of all, maybe</p>
<p>17:22</p>
<p>you want to tell the story, but I will just give a summary. We are coming from the same city. And we have really common interests. And of course, we are in different companies. But the similar interests that we have just pushes us to work in this way. There is a little bit it's a little bit tricky, as we have actually like a personal relation. But from the point of view of companies, we combine perfectly on the technologies, if they're speaking about digital twins, or about all this beautiful modeling and all of this, you know, no, we done so. And we can just compliment each other on that. Yeah, I</p>
<p>18:05</p>
<p>like to think that you you will meet people that is meant for for for you right in the roadway. And even in our in our business problems, right. We come from the same city, but we never met. Right? See, that's just until we start working together. Right? I was looking at research, how he was recently joined a company, but we were working on with we were we were actually visiting a customer for a project, how it was, I guess, I guess your first project, then we realized that we were actually coming from the same city that we were married to Basque women, and that we had some kind of things. And, yeah,</p>
<p>18:49</p>
<p>that's how it is. If you want to close deals, that is where it happened. Yeah, that's that's the that's the bottom line. So as we we wrap this up a little bit. This is to you, Carlos, where do you where do you see it going? This is just This is just the tip of the iceberg? Oh, yeah. I mean, this this, this technology, the solution? This is just, this is just beginning stuff. For us. This</p>
<p>19:13</p>
<p>is a starting point. Just historically, we've been thinking about things that we will build surrounding this test, but Right. In fact, in the DPC, right, but also to include more components, right? To make it more appealing to demonstrate more technologies, right. And by no means this is ready. I mean, this is just the initial, the starting point of what can be in the future. Right.</p>
<p>19:41</p>
<p>I'll tell you, that's a whole nother conversation of just for me, just, I don't circle around the watercooler like you guys and you're talking about hey, did you know what we could do this now check this out. This is new. I was reading here. This is good. We got to talk. I don't do that. Let's say I'm just, I'm a manufacturer, I have challenges. And I'm just looking for a solution, right? And I think that it's important to be able to simplify the message and the value proposition so that I want to do it without the headaches and uncork it. And I think you guys are just, you guys are just nailed it. And again, I'm gonna go over to your booth, and I'm going to see that augmented reality. And I'm going to play around it because Phil Hoffman said I needed to and by the way, he's, he's up next and he's stuck at my wife, my wife with best heritage. Oh, all right. How do they get a hold of you, Javier? How do they if somebody says Javier was speaking my language, how do I get a hold of Javier?</p>
<p>20:42</p>
<p>How do we get on the phone? It was difficult. Because</p>
<p>20:47</p>
<p>you got this lousy business card that you read, wrote on somebody else's business card. So what's your what's your email address?</p>
<p>20:54</p>
<p>My email address is JD s at Angular iot.com.</p>
<p>20:58</p>
<p>Very good. And Carlos, how did they get a hold of you? Oh,</p>
<p>21:01</p>
<p>you can follow us in our network. We can support my email, see Dora that contact dot o RG. But I think it's not going to be very difficult to find out.</p>
<p>21:14</p>
<p>Well, because you know why you're gonna be out on industrial talk and I'm gonna have a backlink to everything. And so listeners, you want to get a hold of them go to industrial talk.com Or just listen to what they said. And you just sort of reach out to them and and you will not be disappointed. Absolutely. stellar job hobby or, or hobby. Hobby. Bolts are doctors that don't want to be called doctors. Alright, listeners, we once again are broadcasting live from IoT solutions World Congress, Barcelona is the country. No, Barcelona is the town. How dare I say country? Anyway, you need to put this on the market unless you get to meet great people like Hobie and Carlos, they are in it to solve problems and make your life a better. Big time. Big better. All right. We're gonna wrap it up on the other side. So stay tuned, we will be right back. You're listening to the industrial talk Podcast Network. All right, once again, that is Javier. That is Carlos. They're talking about AI for industry. They're talking about digital twin. They're talking about simulation. They're also even talking about augmented reality. All on this particular interview. It was fantastic. All right, you can tell. I'm pretty passionate. I'm very bullish about the IoT solutions World Congress and your participation. You get to connect with people like Carlos. People like Javier and companies that are truly focused on solving problems and have a desire to educate, collaborate, and of course, innovate. That is a must put that on your calendar, we're going to have a lot more, we're going to have a lot more conversations coming from this event. And then of course, we're going to be there at the end of January. And if you're, here's a it's got out how to get on this industrial talk. Well, we'll be there too, as well. So you just look us up. All right. Be bold, be brave, dare greatly hang out with Javier and Carlos and you know what? You will be changing the world. That is why we celebrate you on this platform because you are doing incredible work. Thank you once again for joining. And we're gonna once again have another great conversation shortly. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/javier-diaz-and-carlos-toro/">Javier Diaz and Carlos Toro at IoTSWC</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Michel Morvan with Cosmo Tech</title>
		<link>https://industrialtalk.com/episodes/michel-morvan-cosmotech/</link>
					<comments>https://industrialtalk.com/episodes/michel-morvan-cosmotech/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 17 Nov 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/michel-morvan-cosmotech</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Michel Morvan, Executive Chairman and Co-Founder of Cosmo Tech about "Digital Twin Simulations to Optimize Operational Efficiency". Get the answers to your "Simulation" questions along with Daniel's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/michel-morvan-cosmotech/">Michel Morvan with Cosmo Tech</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/9aa43f8e-3c73-4fa4-b085-80e44548fbac"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Michel Morvan, Executive Chairman and Co-Founder </strong>of Cosmo Tech about <strong>&#8220;Digital Twin Simulations to Optimize Operational Efficiency&#8221;.</strong> Get the answers to your &#8220;Simulation&#8221; questions along with Daniel's unique insight on the “How” on this Industrial Talk interview!</p>
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<h2>MICHEL MORVAN'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/michelmorvan/" target="_blank" rel="noopener">https://www.linkedin.com/in/michelmorvan/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/cosmotechweb/" target="_blank" rel="noopener">https://www.linkedin.com/company/cosmotechweb/</a></p>
<p><strong>Company Website: </strong><a href="https://cosmotech.com/" target="_blank" rel="noopener">https://cosmotech.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Michel Morvan with Cosmo Tech - Digital Twin Simulations to Optimize Operational Efficiency" width="500" height="281" src="https://www.youtube.com/embed/mOkpc2p8J0c?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
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<h2>Business Beatitude the Book</h2>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>simulation, twin, industrial, Michel, industry, data, digital, cosmo, world, asset, simulate, future, people, iot, talk, complexity, ai, happening, conversation, decision</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by Arduino the original all in one IoT platform. That's right, go out to arduino.cc. And you will find documentation you will find devices, powerful boards to help you with your digital transformation journey. It's all there, go out to arduino.cc. Find out more see how you can connect with these professionals to help you along with your digital transformation journey. arduino.cc. Also Industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT Consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the Industry IoT Consortium, go out to iiconsortium.org. Find out more again, you will not be disappointed, you're just going to be happy.</p>
<p>01:18</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go</p>
<p>01:36</p>
<p>Alright, once again, thank you very much for joining industrial talk on ever expanding platform ecosystem that is solely dedicated to celebrating you industrial professionals all around the world. You know why? Because you're cool. I have more to that. But you're just you're doing things. You're solving problems. You're making the world a better place. You're collaborating, you're doing everything that you can to make this world a better place. This is for you this platform. Definitely. All right. We still have great content coming from this year's IoT solutions World Congress and in the hot seat as Michel, more bad. And you know what we're talking about? digital twin simulation solutions. Let's get cracking. Yeah, it never ends. The innovation never ends. And Michel just knocks it out of the park. He is the co founder of Cosmo Tech. About that. That's a cool name, right? Anyway, we were in Barcelona once again, and had these great conversation, Michel. And you know what's interesting, what struck me is just really sort of an aha, it might not you but for me, because I'm sort of simple when it comes to this stuff. I love this. I love the topic around simulation. I love the fact that if you have the ability to be able to use AI, analytics, pull it all together, run simulations, create greater confidence in whatever that outcome is. I think it's just great. And I think everybody is definitely on that bandwagon. So that's cool. Michel, where he's gonna be talking about that. All right. Get out your calendars. Okay, I'm looking at this. I'm looking at IoT Solutions World Congress. It is January 31. To February 2, 2023, right around the corner, right? If I'm looking off in the desert, if you see me on the video, I'm looking off to the distance not that far away. And I go on the website there. IoT solutions world congress.com. And it says game changing Technologies. Yes. From industry trends. For industry transformation. Absolutely. Industry IoT. Yeah. Artificial Intelligence. Yeah. digital twins. Yeah, edge. Yes. Augmented reality, 5g cybersecurity. What else is there? I don't know. But there is some more stuff out there. You need to put this one on your calendar. And as you can tell, I'm a little raspy. I had a cold. Can you believe it? I had a cold. But I survived. And I'm on the backside of that cold. So sorry about the gravelly voice. But anyway, really? This this conversation with Michel at IoT solutions World Congress, really great. Cosmo Tech, simulation digital twin. It's all on the conversation today. So join it. Kevin a good conference. Michel.</p>
<p>04:37</p>
<p>Yes. Great. I'm digging it.</p>
<p>04:41</p>
<p>We're gonna go to a bar tonight. Just a bar. We're gonna go to a bar tonight. Of course. Why wouldn't we have a couple of gin and tonics? Yes. So it's a great, that's a great option. Sure. All right, for the listeners out there and talk to us a little bit about your background. Michel, and then we're gonna get into COSMOTE So what that's all about and then we're going to talk about what? What solutions are being provided.</p>
<p>05:04</p>
<p>Well, my background in in a nutshell, I used to be for many years now, in the past the university professor, I was a specialist of complex systems math, computer science. Hello,</p>
<p>05:15</p>
<p>are you a doctor? Doctor, I see have to see this card. If you're out there. This is the card he has right there. Right there. It's a sticky note. And there's no doctor. So you're a doctor good. I</p>
<p>05:29</p>
<p>used to be a processor. So you know, and, and so and then I developed, you know, Technology, my lab and I decided to bring it from academia to the real world. And that was what we call today's 360 degree simulation.</p>
<p>05:48</p>
<p>Cosmo Tech, you rattled off something that's an acronym, an acronym for something, what does it mean?</p>
<p>05:54</p>
<p>Sure. Oh, Cosmo means complex systems modeling. Say,</p>
<p>05:59</p>
<p>there it is. It's pretty good. Yeah. And you got the URL Cosmo Tech, because nobody had that. That's, that's a good one. So with that, give us a little sort of a definition of digital twin. And then let's get into the simulation component. If that's good, give us a what is a digital twin?</p>
<p>06:17</p>
<p>Sure. But digital digital twin is a digital replica of a system. Originally, it was a digital replica of physical objects. But now we are doing digital twins of systems of organizations. And by the way, that's why we use the word 360 degrees to say that we take, you know, and we present the systems, and we connect to the data in real time. And oh,</p>
<p>06:42</p>
<p>so, you know, everybody uses digital twin, I have a digital twin of my building, I have a digital twin of my substation, and so on and so forth. But what you're doing is you're sort of holistically looking at the whole, you know, whatever the business itself, it says,</p>
<p>06:59</p>
<p>exactly, we don't only look at the at the physical system, the physical parts, but also to all the interactions, the processes, the people who work with the system, what they do, and how they interact with the system.</p>
<p>07:15</p>
<p>So take us through what that looks like. I'm a company. I've got the I'm, I'm interested in digital twin, or I'm, I'm using a digital twin. Take us through that process.</p>
<p>07:27</p>
<p>Well assume that you have a supply chain to manage. And you know that there is a lot of uncertainty. And now more and more complexity in your supply chain. And you want to make that's</p>
<p>07:40</p>
<p>that's an understatement. And in fact, this pandemic, everybody's a supply chain expert.</p>
<p>07:45</p>
<p>Oh, that's right. And you have the problem is what you have to do with the supply chain, you have to reconcile things that seem to be completely impossible to reconcile. So you want to increase the profit, you want to be resilient, at the same time you want to reduce cost and reduce the co2 emissions. That's your problem, right? And all that changes all the time. So what do you need for being able to manage this and make the best possible decisions? You need to have three things? The first thing is what happened in the past? What can I learn from data from the past? The second thing is what is currently happening, you're looking at data from the present. But the most important thing you need is to have access to data from the future, what is going to happen? If I do this? What if what is going to happen if I do that, and what we do with digital twin, we create the replica, we link it to you know the data, and we have the ability and that's the simulation plant to simulate it to see what is going to happen in the future so that you can test 100,000 futures to find the one you want and the resulting one.</p>
<p>08:54</p>
<p>Do you want that future? Look, you have to load the data, some data, you have to load some historical data in some way to paint a possible picture in the future. And then do you? Does the simulation allow you to learn or what help us?</p>
<p>09:13</p>
<p>That's a very that's a very good question. Because we can use data from the past and we do. But what is very important in what we do is that what we put in the digital twin is the knowledge of the different experts. We don't only rely on data from the past, but we are in a system industry or system. You have experts who know very well what is happening on your live production line. What is happening with the robots, what is happening with logistics, what is happening with when people come to work, are they in three eight shifts or do the work? So this knowledge, we put the knowledge and we make the links with the knowledge and because we have all these? Once we have that we just have to connect to the state the current state of the system, and what do we do? We simulate So based on the knowledge, we can add knowledge that we have learned from data from the past, right? But there is the knowledge that comes from the brain of people. And it's</p>
<p>10:11</p>
<p>so deep. So this is cool. This is cool. And as you run multiple simulations, you're putting in different different type of data, different type of parameters, whatever it might be. And then you're is there. Is there a time frame of into the future? Like, can can the future be a year? Can the future be two years? What is sort of that ideal sort of future state?</p>
<p>10:41</p>
<p>There is no ideal we go from 15 minutes to 40 years, depending on the use case. 15 minutes? Yeah, we're doing definitely are sure. We Yeah, for example, assume that you have just a line, a production line. And you you're connected to the data, and you know that you, you're going to make a decision. And you have to go as fast as possible to make this decision. Because you see, for example, that a machine, the product productivity of a machine is dropping. So what is going to be the impact of this drop on your production, right? So you very rapidly simulate, just to know what's going to happen. And once you know that, what you do, you say, here is what I can do here is the different view of the different options. And now I'm going to simulate all these options to make the best possible decision. We do that timescale. And we do that up to 40 years, when we manage very, very big assets and equipments, for example, for maintenance and renewal.</p>
<p>11:44</p>
<p>Yeah, because the life expectancy of some assets are like, like, when I was in a tank farm, right? Those tank farms last like 40 5060, or whatever, whatever the life expenses, you got to run.</p>
<p>11:59</p>
<p>Yeah, exactly. And for example, that's what we do. Mr. Big electric networks. Yes. Electric net? Yes. That's a great example. Yeah. And we are, for example, we have full digital twin of all the high voltage, I mean, transmission, electric utility of France, the whole country, 1 million assets, 4 million interactions. And we have all the teams with where they are their skills, their cost. And every year, the company of T spends 800 million for maintenance. And when you go down that road, yeah, you're absolutely right. And now they're running simulations all the time to find the best decision, because there are a lot of cascading effects. If you delay an investment, this is going to you're going to have more outages on this, then you're going to run the teams there. But the team will not be available to do something else. And maybe you can have a cascading effect. So yeah, do you do you</p>
<p>12:56</p>
<p>got a couple of questions? Do you simulate the need for the workforce to be educated? Like there's a challenge today that there is a future skill requirement? And if I don't do it here, I'm not gonna get it there. Sure. And by</p>
<p>13:21</p>
<p>the way, we are doing that very, very concrete example. The same the same problem than the one I described on the electric grid. Yeah, we you have that in factories, because you have robots, you have fleets of robots, and they're obsolescence. So they, they lost, and they they age, and at the moment, they don't work anymore. So you have to decide to replace them by new ones. But then I have to train the people to be able to manage these years, when am I going to train the people when I trade them, they are not productive. So it has an impact. So you have to optimize all the things. And that's what we do with the simulation digital twin, so different times, but then</p>
<p>13:58</p>
<p>again, at 360, that's where you have to a lot of people are sort of siloed in their digital twin approach or look, do you also in that utility analogy, upload historical maintenance records. And so you'll know that this transformer had the oil changed out and whatever it is, or it's X amount of years old, and that type</p>
<p>14:24</p>
<p>of an exec. So we have that for each equipment, depending on the utility, some have all the data, some other loans, if they have we can from that learn from this data to create a model of each equipment when they don't. We have general equations that are known from this business, and that we can use and then we do that for 1 million asset. And we put all that together, and then we can run these simulations and create value from it.</p>
<p>14:52</p>
<p>So the question I have is, it's like a, again, it's a tsunami of of simulated data. Now how do I, how do I sit there and sort of swim through that. And, and be efficient at that. And now, my, you know, assessment,</p>
<p>15:13</p>
<p>two answers to that. One, the first one is when you create and when you deploy the simulation digital twin, you start by the problem you want to solve. And that is going to tell you what you're going to look at in the simulation. So we provide a huge amount of data to have from the future. That's data from the future. And that's not only one future, it can be hundreds of future depending on what you do and the way you manage it. And this, the first way is you start by knowing what are the KPIs I'm interested in? And these are the one with the platform we're going to show you that's the first answer. But the second answer I would say, is, probably is very, very interesting. Because all these data are what we call synthetic data, there are data generated by the by the twin, right by the simulation. And you know that one, what you can do with this data, you can you can use AI algorithms to be trained with these data, right. And then you can learn from the data you produce about the system, you have. And you can use these tools to find the best course of action when it's too complex. So that we have, I would say AI at the beginning, when you say for example, to get the data for a given asset, and being to learn when this asset with AI or you know, neural networks can upstream us that you put that in the model, you put the knowledge of experts, then you run simulations, and you use AI to learn from the results of the simulation.</p>
<p>16:45</p>
<p>I am a big fan of simulations. I can't put my arm around the level of complexity that you're talking about. I mean, that's if you're looking at just utilities alone. I mean, that's just as it's mind boggling.</p>
<p>17:00</p>
<p>Sure. And by the way, remember the it's complex systems modeling very, and the very important thing is complexity is you, you always want to get rid of complexity, because you say, Oh, if I touch here, it's going to have an impact there. But now assume that you want to have an impact there. And that you have the possibility to know that you just have to touch here, by cascading effect to obtain at very cheap cost, the impact you want. That's the future. See? And that's the President</p>
<p>17:31</p>
<p>says, Well, I gotta tell you, man, I've enjoyed this conversation. It I hate to call it short, but it was too short. How do people get a hold of your Michel? If they want to get a hold of you? How did they get? How do they</p>
<p>17:47</p>
<p>contact you? Oh, they go to our website? Because we'll take that. Very, very simple.</p>
<p>17:52</p>
<p>There it is. Yeah. Thank you. Thank you for your patience. By the way, I really enjoyed the fact that you waited around. That was a good time.</p>
<p>18:00</p>
<p>It was great time. And now the tapas and the gears right.</p>
<p>18:03</p>
<p>genotoxic. Okay. I'll amp it up. Alright, listeners, thank you very much for joining industrial talk by once again, we are broadcasting from the IoT solutions, World Congress, Barcelona is the town. And as you can tell, it's getting close to the evening. And that means it is Janet Donek time. But this has been a great event. Michel, thank you. Thank you so much. All right, listeners, we're gonna wrap it up on the other side. So do not go away. We will be right back.</p>
<p>18:32</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>18:38</p>
<p>Hey, as always, thank you very much for joining industrial talk. And thank you for your support. And kudos to our friend Michel bore van, co founder and executive chair, Cosmo Tech, knocking out of the park. You know, you get it's all out on industrial talk.com. Let's just let's just lay it out there, you need to contact this Gent. It's out on industrial talk.com. So make that a priority. Again, put this on your calendar, we're talking about IoT solutions World Congress, we're talking the end of January, January 31 2023. To February the second, that is going to be a barnburner of a great conversation and great conference. Just because you need to know about this stuff. You need to know about IoT, IoT industry IoT, you need to know about artificial intelligence, you need to know about all the stuff that was going to be talked about and collaborate with people who have answers or looking for answers. They're ready to collaborate. It's all out there IoT solutions. World Congress make that a point ours also you gotta go out to industrial talk have already said that. But you got to go out there. We've got a just an on demand on demand, webinar, podcast, whatever industry webinars on demand And what we have is industrial revenue growth series. Now there's five part series. And we really, it's the first one, we're going to be working to improve it. But the reality is, is that we, in industry, have to figure out how to increase our revenue survive, if it's going to be difficult out there, and then do the things that are necessary to create that business that is resilient. We go through topics like corporate governance, marketing, sales, Technology, and how all of that works together to help you bring in greater amount of revenue all out there. It does real talk and you know what it is, it's great. That's great, because it's part of the ecosystem. We're here to be able to do what is necessary to make you a success. It sounds so Pollyanna, but we depend on you. That's just the bottom line. All right. As I say all the time, be bold, be brave, dare greatly hang out with people like be shown. And you will be changing the world. We're going to have another great conversation coming from IoT solutions World Congress, and you need to check that one out. I don't know who had said I don't I don't know who's in the queue, but it's gonna be a great one. And then be a part of this ecosystem. Sign up, do what you need to do. We don't water is nice and warm. Thank you once again for your support. We're going to have another great conversation shortly. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/michel-morvan-cosmotech/">Michel Morvan with Cosmo Tech</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Bill Hoffman, Chairman and CEO of OMG</title>
		<link>https://industrialtalk.com/episodes/bill-hoffman-omg/</link>
					<comments>https://industrialtalk.com/episodes/bill-hoffman-omg/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 27 Jul 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/bill-hoffman-omg</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Bill Hoffman, Chairman and CEO with OMG.Org about "Collaborating with leaders to solve today's industrial challenges".  Get the answers to your "Industry Standards" questions along with Bill's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/bill-hoffman-omg/">Bill Hoffman, Chairman and CEO of OMG</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/54099524-e027-4d12-af8e-9ea32c043251"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Bill Hoffman, Chairman and CEO</strong> with OMG.Org about <b>&#8220;Collaborating with leaders to solve today's industrial challenges&#8221;</b>.  Get the answers to your &#8220;Industry Standards&#8221; questions along with Bill's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>BILL HOFFMAN'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/williamhoffmanomg/" target="_blank" rel="noopener">https://www.linkedin.com/in/williamhoffmanomg/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/omg/" target="_blank" rel="noopener">https://www.linkedin.com/company/omg/</a></p>
<p><strong>Company Website: </strong><a href="https://www.omg.org/" target="_blank" rel="noopener">https://www.omg.org/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Bill Hoffman, Chairman and CEO of OMG" width="500" height="281" src="https://www.youtube.com/embed/ZghQ92XsUeM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
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<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
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<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>people, iot, technology, standards, world, consortiums, industrial, talk, consortium, hoffman, problems, industry, digital transformation, augmented reality, companies, congress, conversation, trusted, happen, stop</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by Armis. Yes, you are in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to armis.com find out more, you will not be disappointed. Also industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org. Find out more again, you will not be disappointed. You're just going to be happy. Hey there, and welcome to industrial talk. Thank you very much for joining. We were on site at IoT solutions World Congress, Barcelona, Spain, and that is a must attend event for you to put on your calendar, incredible people, incredible companies solving problems and delivering solutions. We also had the opportunity to talk to Bill Hoffman, he is the chairman and CEO of Object Management Group. And we're talking standards. Okay, he's talking standards, but we need to have standards. And I'm telling you right now, this is a paper and pencil conversation with Bill Hoffman, enjoy it.</p>
<p>02:04</p>
<p>Bill Hoffman is in the hot seat on key is the company and he is a part of the industry IoT Consortium. Did I get that? Right? You did, Scott, because you changed it. And I had to sort of like, my brain was wired the other way. And it was, I don't know, my ears started to bleed.</p>
<p>02:21</p>
<p>Well, you know what happened? No, please tell me found out that industrial for some of the markets that are using this technology didn't resonate, particularly with doctors. So industry made more sense.</p>
<p>02:35</p>
<p>So what was funny is that when I saw that, and and different color palette, now it's blue. And then I it was rough. I just want to let you know, I was tossing to turn into No, I was I just wanted to I wanted to bring the drama. So let's, for the listeners out there. Let's let's talk a little bit about just the the Object Management Group structure to consortiums. How that lines up and then let's talk a little bit about what's going on with with these Consortium. A</p>
<p>03:09</p>
<p>sure that's great. Hey, Scott, were 33 years old. I went to work with OMG started 33. I went to work three months after it started. Both Richard soli and myself thought it was a two year gig. We had a lot more hair. Here it is.</p>
<p>03:27</p>
<p>Yeah, it had and, and and the energy is still there. Absolutely. It's absolutely you you wander around and this this, this environment this this conference, chock full of energy, absolutely passion.</p>
<p>03:41</p>
<p>And you know, we're also glad to be back. Oh, my goodness, this is my first event outside the states since COVID. And I am delighted. You know, to see people that I have talked to on Zoom calls now for two years without ever meeting in person. I didn't recognize some of it. We've had employees we've hired I've never been in terms no way really hired him virtually during the middle of COVID during lockdown.</p>
<p>04:05</p>
<p>It was weird because I had I had the same thing i i met so many people that I've met virtually and and you walk in fact, no. One walked up, Scott. Well, hey, how are you? Yeah, it but it's a good thing. And it's good to be back.</p>
<p>04:21</p>
<p>It's good to be back.</p>
<p>04:22</p>
<p>Did you get all sort of stressed out with being tested and getting on the plane and making sure that you're you do everything sort of the way it needed to be done? I was I was a little tweaked on that. Well,</p>
<p>04:33</p>
<p>I gotta go back. So same thing. I gotta have a test tomorrow so I can get back on the plane.</p>
<p>04:38</p>
<p>Again, I'm sorry to deviate here. Are you going to get at the airport? No. So you gotta you gotta please</p>
<p>04:44</p>
<p>here. I have an appointment. Downtown. I just get off stop guide.</p>
<p>04:49</p>
<p>Well, we were instructed to go to the airport and they would take care of it there. So okay, well, we'll talk offline. How's that? All right, so let's go back to the original conversation. You know, I'm GE, the consortiums that hang off a little structure.</p>
<p>05:06</p>
<p>So we started as a standards development organization. And our, our standards are ubiquitous everywhere read everything from every cell phone around the world to the International Space Station to Mayo system, Mayo Clinic, the new plastic destroyers are all running on top of bone G standards. We've done really well with standards. And then along came the industrial Internet. And that's where we started the IIC, which is now the industry IoT consortium. And obviously, that was the genesis of what brought us to this show. We met with the fewer people eight years ago. And we sketched out that, you know, we thought we needed a way to show people not just what the technology was, but how do you use it? How do you measure return on investment? What partners do you use with these things? No one company can do this alone. No one thing about all these technologies, no one company could solve all these problems. It is collaborative,</p>
<p>06:01</p>
<p>it is collaborative, it's human. And it's collaborative. Without a doubt, there's no other way the digital transformation</p>
<p>06:06</p>
<p>journey depends on multiple partners. Trusted, trusted PR, because</p>
<p>06:12</p>
<p>that's another sort of nugget of truth that comes out. It's like, yeah, I understand the need to do this. I'm a company, I understand it. Where do I start? Who do I trust? And are you going to create a lot of problems for me? So those are really this is like, you know, foundational. And that's why this is so, so important. That's</p>
<p>06:33</p>
<p>why the show did so well. You know, I have to tell you coming into this this year's event, we didn't know what to expect. Because, you know, two months ago, we weren't sure what was happening a month ago, we weren't sure what, two weeks ago, we weren't sure what was going to happen. We know that for a lot of our friends in the Asian Pacific they weren't unable to attend. We also know that a lot of our friends in the States, they can't wait to the last minute to make a trip like this. And a lot of people you know, need two months in advance notice, and they didn't have that based on the variants that were going around. So we're tickled the amount of people that have made it to this event.</p>
<p>07:07</p>
<p>It is great. And validation is there 1000s 1000s</p>
<p>07:12</p>
<p>of people here 1000s of people, but as I walk around the exhibitors will seem to be happy, the quality of the of the attendees are the right kind of people were really cool about a lot of the stuff. But what we're really hot on is that beyond IoT, and IoT, now, if you look around the show for it, you see digital twin stuff, you see artificial intelligence, you see augmented reality, you these are the areas that are emerging technologies that are going to make a big difference in these companies digital transformation journey. And we'll continue to evolve the show to reflect these technologies as they are. So</p>
<p>07:46</p>
<p>this is what I was interested in I it was an epiphany that took place and I said, You know what? IoT is just all of a sudden become this miscellaneous file, because you got digital twin, you got AI, you got cloud, you've got edge, you've gotten thinner, and you've got, you know, just as whatever it is, it's just goes on and on and on. And so IoT almost has to be redefined to a certain extent. I don't know, I'm just sort of</p>
<p>08:14</p>
<p>all these tangentially overlap. They do. They do they,</p>
<p>08:18</p>
<p>again, back back to the collaboration. You can't just you can't just be in a silo and say, Hi, I have a device and they've collapsed. And that's it. And that, you know, you find out the connectivity of it. Right. That's right. That's good. So So these, these consortiums, what, what's the thinking behind it? Well, you</p>
<p>08:35</p>
<p>have communities of people who have a vested interest in a certain technology and how to apply it to their business or their organization, in the hopes of either gaining efficiency, profitability, making it a better world. There's a variety of reasons why people are embracing these things. But the other thing is, is that you can't be left behind. You can't be the last guy to get on the bus.</p>
<p>09:00</p>
<p>That is the biggest concern no matter how, you know, there's gonna be pain. It's, it is what it is, but I'd rather deal with the pain. And then or Wait, you can't do that. You gotta wait, gotta participate.</p>
<p>09:12</p>
<p>You have to remain competitive. And you'd have to remain looking at advanced technologies, because that's where the competitive fronts battles.</p>
<p>09:21</p>
<p>to sort of make that a concrete statement. We were here, what, three years ago, I think it is give or take a few whatever. We were here, and the conversations have changed dramatically, from what it was just just three years ago, to what it is today, where it is real. And then people are just like, yep, digital twin. Yep. All right there, man. We're hopping on this, that and we're doing things that didn't happen. COVID But I think no, see, I think my belief is that COVID helped facilitate it a speed</p>
<p>09:56</p>
<p>of this did in some degree. Yeah, directions. Absolutely. Absolutely. Because</p>
<p>10:02</p>
<p>if I'm a business, I all of a sudden realized how maybe vulnerable I am. Oh, I was, I was thinking about this neat little thing called digital transformation. And I might have been doing it. Now all of a sudden, it became real. It became a thing that it's like, oh, this is I need to survive. I need. This is my problem. I need visibility. Let's make it happen. And I think that</p>
<p>10:22</p>
<p>that's good. Yep. Yep. Yep. And it's been an interesting mix of of exhibitors on this for this year. There are a lot of companies that I wouldn't traditionally see at this show. But I think it's part of the evolution as we evolve beyond IoT. So you're seeing companies with different technologies and different takes and different pieces of the ecosystem? And that's really cool.</p>
<p>10:45</p>
<p>You're absolutely right, because I had been walking the floor, and I've gone, why are you? Why are you here? But back to that collaborative. There is this compounding that takes place and saying, Hi, I'm a technology and I, I do this, and then somebody comes in and says, you know, I'm a technology, I've got this innovation, and then all of a sudden those two people talk and say, what if we did this, creating a new use case? Say it'll do this? And then that's just the beginning of it. Right? And he's just got to keep on feeding it. Just keep on going.</p>
<p>11:15</p>
<p>But it's all about the solutions, right? So it's not about the technology, per se, it's it's about applying it as solutions. And it is solving problem solving problems. Yeah, it's it's a beautiful thing. And I just think that's how much fun can we have? Yeah,</p>
<p>11:32</p>
<p>we were chirping last night. And you were saying, Hey, how about this? How about that? It doesn't stop? No. Now, which, which is a good question to ask. Because there's a velocity because there's this buzz. The masses don't see this. This is this is happening here. And it's great. And it's wonderful. But a lot of people don't know, though, but it will affect them, it will affect them. How do we increase that visibility? Because it's just it's, it's so what</p>
<p>12:02</p>
<p>you have to Scott, I mean, you know, people don't ask how gasoline is required. They just want to go into their classroom, right. And people don't necessarily want to know how technology came about. They just want to know they can use it, use it and make it simple for me. We were the standards business alone, we used to say nobody wants to see sauce standards being made just like sausage. In the end user just wants to standard. They don't want to know. So I think there's a special market for people like us. Oh, yeah. Alright. Yes, technologists who understand where we're where we have to go to apply these technologies. And we're learning now how to do it. And the whole idea of the Congress is to bring in people that have already done it to some degree so that we can learn from them. So rather than to have a bunch of vendors stand up and tell us we want to have their customers stand up and say, This is what worked this is what didn't work. This is the ROI on getting this, these were the problems I had, yeah, these are the problems I was able to solve. These are the problems that are still out there. Out of insecurity, right? Interoperability always gonna be it's just all well, it doesn't matter what technology to always have in the cyber security people here. Awesome. That's part of the ecosystem. Yeah.</p>
<p>13:09</p>
<p>See, what is also interesting as, and I think that what you provide team OMG team, Congress, Team consortium provide is a a trusted ecosystem of people who are trying to solve the problems, and then be able to have a way of sharing to say, hey, this worked. This was I did this and but that conversation has to happen, or, or it will, it won't progress. Right. Right. Because, again, there's a velocity out there that that is just blistering.</p>
<p>13:48</p>
<p>Yep. And the thing that comes shining through face to face matters. Tell people I have literally zoomed out.</p>
<p>13:58</p>
<p>Yeah. I didn't realize how many cues I take from face. Right, right. Like, Oh, I must have said something wrong. Maybe they didn't understand that maybe I need to clarify things just sort of in the head. Just start, you know, rattling</p>
<p>14:13</p>
<p>I just had three people bumped me on the way over here that wanted to talk to me</p>
<p>14:16</p>
<p>now. Phil Hoffman, just your bill was virtual,</p>
<p>14:22</p>
<p>you know, they'd have to you'd have to send me an email.</p>
<p>14:26</p>
<p>Or you could do what I do. And I just have a Calendly link and everybody just jumps on in any way and I'm just sort of sit at my high and you are great. Let's talk.</p>
<p>14:36</p>
<p>I actually tried that didn't work. For me. It's like everybody everybody glommed on, like I was</p>
<p>14:41</p>
<p>just gonna say, How come I didn't get a link? Because it's true.</p>
<p>14:46</p>
<p>Unfortunate where people want to sell to me that we wanted to sell to</p>
<p>14:50</p>
<p>true Gosh, but everybody in that COVID world that we're trying to survive, so are trying to figure out what what we're selected Uh, and and for me, it's a good feeling to just see people back to semi normal next year is going to be even better next year is gonna, you know, we're just gonna have to be optimistic about it. What what dazzles me is what kind of conversation is going to happen next year after something like this where people all of a sudden say, oh my gosh, I've met you at IoT solutions World Congress, and we were talking, and then they build that relationship, and they'll come back here, presented whatever. Yep,</p>
<p>15:32</p>
<p>yep, we're onto something big. You</p>
<p>15:34</p>
<p>guys are our fan. And I started getting the picture. And you know, I just, I sit in, I'll buzz around. And that's great. But But now I understand.</p>
<p>15:43</p>
<p>Not only that, it's fun. It is. It's fun.</p>
<p>15:48</p>
<p>So, so throw some future stuff at us. Right? Give me some sort of thing that should blow my mind's. Yeah, I'm calling you on the carpet there? Because I'm always Because? Because I just have those the team over there that was dealing with the the augmented reality charm and all that stuff? Oh,</p>
<p>16:07</p>
<p>sure. Well, you know, there's an old joke about the factory of the future. And that is it has a one employee and a dog, dog. And the dog is here. So the employee doesn't touch anything. But that's where we're at. I know, right? I mean, because you got computer vision, you have reality, you have augmented reality, artificial intelligence, you have all these technologies that we can bring to bear. And will will create a better world, a more efficient world. It's going to be a great run.</p>
<p>16:43</p>
<p>And maybe it's just me, every time I come here, my wife gets sick and tired of talking to me, because I'll just sit there. Did you see this? Did you? Oh, my gosh, how about that? I can't believe it. I'm having a hard time putting my mind around now. Like, I just I sound like an old Briggs and Stratton engine. I can't stop talking about it. Because Because there's smart people out there. And I just went when somebody says, Hey, how about this guy? I didn't even think about that. Or I didn't think big enough. Or I just said really? It's exciting. So how does somebody get to be a part of the Congress, the consortium? Get a hold of you? What's the best way to say hey, I want to get a gauge to</p>
<p>17:26</p>
<p>or www dot O M G dot o RG?</p>
<p>17:31</p>
<p>That's us. Yeah. There you go.</p>
<p>17:33</p>
<p>By the way, we were just talking earlier, somebody asked me about presenting oh my god, the first guy ever heard say That was Bob Metcalf VentureBeat.</p>
<p>17:45</p>
<p>All I can remember is object oriented identity is not Object Management, object oriented, totally. Cobalts in there. Again, Rockstar, thank you very much. And once again, we're broadcasting from the IoT solutions World Congress put that on your bucket list is going to be bigger, better and in just next year is going to be incredible. Because Where where are these guys going to take? Kids never stops? Standards? Just absolutely. All right. You're gonna get all Phil's contact information out on industrial talk and all the links to IoT and in the consortiums. See how it did ask because you don't just have one? No majority consort, the</p>
<p>18:28</p>
<p>digital twin console. Industry is solely responsible for new augmented reality new dad, plus the standards development. So yeah, we're busy guys.</p>
<p>18:40</p>
<p>Yeah. Awesome. All right, we will be right back. So stay tuned, do not go away. You're listening to the industrial talk Podcast Network.</p>
<p>18:56</p>
<p>Right, once again, thank you very much for joining and supporting industrial talk and learning with me, because I'm telling you right now, the learning never stops. You have to be about educating, collaborating and innovating. It's it's happening and it's happening fast. Thank you to build up. Did I tell you did I tell you paper and pencil? And there's a lot more get engaged? Well, I'm G getting engaged with IIC. And definitely, definitely. But the IoT solutions World Congress on your calendar, you will not be disappointed, great leaders, great solutions, solving problems and making our lives better. How can you argue with that? All right, again, industrial talk is where you can connect with Bill hoppin, do it, make that a priority? And then hang out with those folks at OMG? Because you will not. I mean, it's it's an important time. Thank you once again for joining and hanging out with people like Bill Hoffman and you're gonna change the world. We're gonna have another great conversation from IoT solutions world coalition</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/bill-hoffman-omg/">Bill Hoffman, Chairman and CEO of OMG</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>John Burton with UrsaLeo</title>
		<link>https://industrialtalk.com/episodes/john-burton-ursaleo/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 21 Mar 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/john-burton-ursaleo</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're talking to John Burton, CEO of UrsaLeo about "Using Digital Twins and IoT to Manage Decarbonization.".  Get the answers to your "Digital Twin" questions along with John's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/john-burton-ursaleo/">John Burton with UrsaLeo</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/a414096f-1fa9-4a4d-a898-9593dab69a08"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're talking to <strong>John Burton, </strong>CEO of UrsaLeo about <b>&#8220;Using Digital Twins and IoT to Manage Decarbonization.&#8221;</b>.  Get the answers to your &#8220;Digital Twin&#8221; questions along with John's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>JOHN BURTON'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/john-g-burton/" target="_blank" rel="noopener">https://www.linkedin.com/in/john-g-burton/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/ursaleo/" target="_blank" rel="noopener">https://www.linkedin.com/company/ursaleo/</a></p>
<p><strong>Company Website: </strong><a href="https://ursaleo.com/" target="_blank" rel="noopener">https://ursaleo.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="John Burton with UrsaLeo" width="500" height="281" src="https://www.youtube.com/embed/z12Gershi-c?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>OTHER PODCASTS AND VIDEOS OF JOHN:</h2>
<p><a href="https://www.linkedin.com/posts/the-iot-podcast_38-lets-talk-digital-twins-john-burton-activity-6818117029095112704-F96-" target="_blank" rel="noopener">https://www.linkedin.com/posts/the-iot-podcast_38-lets-talk-digital-twins-john-burton-activity-6818117029095112704-F96-</a></p>
<p><a href="https://www.iiot-world.com/industrial-iot/connected-industry/the-industrial-metaverse-is-coming-are-you-ready/" target="_blank" rel="noopener">https://www.iiot-world.com/industrial-iot/connected-industry/the-industrial-metaverse-is-coming-are-you-ready/</a></p>
<p><a href="https://www.iiot-world.com/industrial-iot/connected-industry/3d-digital-twin-used-for-decarbonization-and-energy-management-optimization/" target="_blank" rel="noopener">https://www.iiot-world.com/industrial-iot/connected-industry/3d-digital-twin-used-for-decarbonization-and-energy-management-optimization/</a></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
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<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
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<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>building, industrial, data, people, talking, sensors, decarbonization, world, work, consume, generating, iot, big, exists, industry, solutions, john burton, important, model, conversation</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots,</p>
<p>00:21</p>
<p>and let's go. Alright, once again, thank you very much for joining industrial talk the number one industrial related podcast that celebrates industry heroes all around the world. Because you are bold, you are brave, yet daring greatly. You solve problems. You're changing lives, and you're changing the world as we speak. That's why this platform, this ecosystem of industrial professional is here just because you're cool. That's it. You're cool. All right, you know what we're going to be talking about in this particular podcast. Yeah, we're gonna be talking about digital twin. We're gonna be talking about how we manage decarbonization. The gentleman's name is John Burton. He is the CEO of Ursa Leo, and he is dropping some major insights into what we're talking about digital twins, let's get the correct one. Yeah.</p>
<p>01:18</p>
<p>You know, the technology is great. I mean, it's just, it's where do you go? What do you what do you focus on what's important to you and all of that stuff, it's, it's just a, it's just an intriguing time. Again, and and for me, I'm, I'm living a dream. I'm living on like a Discovery Channel dream, where I get to learn from the very best, and you get to learn with me because I'm not the sharpest tool in the shed. But I get to learn from the very best I can. It's like, it's like my own Smithsonian channel each and every day, my own discovery channel each and every day. All right, before we get into that conversation, to sponsors, I want you to put on your radar. If you have a radar, or whatever, you put them on your radar Armis that's AR m i s as well as AI dash, you go out to armas.com. Well go out to armas.com. Why not? Let's do that. And great website. But this is the you need an organization, a team like Armis, if you're venturing into the world of IoT, digital transformation, everything that's associated with industry for Dotto, you need a trusted partner when you start down that journey, because one of the conversations that you gotta have, you gotta have the fact that are you secure, are you protected against attacks. And if you're in these, if you're in this world of, you know, going down this IoT, you need Armis in your group, that's go out to armis.com. It's cool tech. There it is. Good, Tito, you're gonna like that, too. All right. The other one is AI Dash. Again, we're talking innovation, but we're talking innovation from the sky space. How can we, and what do we need to do to leverage satellites? To make our let's say vegetation management better to deploy the capital at the right time at the right location? What about what about all of the the sustainability type of questions? The the technology exists today? And it's, it's, it's available, right? It's, it's not out of reach? It's, it's not Buck Rogers stuff. It's today and it is now. Ai dash is a again, a trusted resource for you to just at least begin that conversation like, hey, what's, uh, can satellite do for me? That's right, AI dash go out. there.com. All right. All right. I've been talking a lot about ecosystems I've been talking about, and I think it's more so than ever, but given the challenges that are taking place out there in the world, whatever it is, it's pretty fluid, pretty dynamic. I like to say squiffy, because I don't know where it's going. But we still have to, we have to deliver we have to deliver solutions, we have to deliver solutions that solve problems, and and allow right our clients to succeed. That is paramount. And are you nimble enough to be able to take the situation that exists out there today, and be resilient, going forward. And I just challenge you in the fact that you need to be a part of an ecosystem. You might have solutions, but you need to be a part of this collaborative ecosystem because you need to continue to educate, right? You need to collaborate, you need to innovate, if you are truly having a desire to be quite resilient in your business, and you're going to have to do that. And I think the real focus is not not fluff, not not hype, but when real solutions to problems, real solutions that help your clients, your customers succeed. We all when you succeed, basically succeed, because we're all trying to solve problems. And the problems are coming at what I can suspect coming at us fast and furious, and it requires tremendous. I don't know, you got to be nimble, you got to be nimble. So just keep that in mind. You got to be a part. You know, industrial talk is a platform. And what we do at industrial talk is we create the podcasts, we support, events, visit virtual events, conferences, we do it all because we want you to get the most out of whatever your engagements, period. That's important. It's important to you. Alright. John Burton. Ursa Leo is the, the company, you got to their website, that's pretty cool, doggone website, I, it's like buying wine. Right? If your website's cool, I'm going to stick around and is like, Hey, I'm gonna buy that wine because the label looks great. It might not taste good. But I'm telling you right now, they've got a good</p>
<p>06:19</p>
<p>website. Very cool, very compelling value proposition. And they deliver. Unlike cheap wine. These folks deliver John Burton, and he's dropping some truth bombs. He is going to be talking about digital twin and decarbonization. Enjoy. John, welcome to industrial talk. Thank you very much for finding time in your busy schedule. And I'm looking forward to this conversation because I don't have a clue about the carbonization. So come along with me, you listeners, John knows. All right. So before we get into that conversation, give us a little background, who you are, why you're such an incredible professional. Didn't get it? Yeah.</p>
<p>07:05</p>
<p>So yeah, I grew up, born in the UK grew up in the UK, moved to California about 20 years ago, and living in San Francisco now for about 10, I spent most of my career in the hardware business, so messing around with semiconductors. And that's how I've got into this whole industry, 4.0, industrial IoT, whatever we want to call it where, you know, the last 1015 years, people have been adding sensors to pieces of equipment, and then gathering that data and doing things to make decisions and act on that data. So I've been in that world since probably around the turn of the century around 2000s. And then about</p>
<p>07:42</p>
<p>four, trust me, I'm thinking to myself, but come on 1900s</p>
<p>07:50</p>
<p>we realize we worked through the turn of the century. And then a few years ago, for four and a half years ago, I got together with a friend of mine who was ex Apple computers and Stitcher. She'd done a 10 year stint at Apple said, Look, you know, this whole world of Industrial Computing data gathering needs needs to be do what Apple did to the consumer market. We've got it, we've got to make it so it's easy to use, it looks nice people can actually act on the data. It's too abstract. It's too hard to do stuff with and that that was really the the guiding principle behind the company what we started, and we've followed through with that UI, user interface user experience. It's just everything to us. And yeah,</p>
<p>08:31</p>
<p>I love that. And I agree with you 100% If you make the the solution, a pain in the butt to try to use and to understand and to gather the information you need to make tactical decision, whatever it might be, you know, moving that ball forward, because I know for me, I'll drop off fast, I'll be lazy, and then I'll be pissing moaning about your, your solution. So yeah, I'm all about. Speaking of Apple, Tim, Tim Coby. He worked there, he</p>
<p>08:59</p>
<p>designed all of the Apple stores, and he agrees with you 100% Return on experience. So he's driven by the fact that, hey, it's got to be a positive experience. It's got to have something Yeah, right. Yeah, people just won't use it. Otherwise, I think something like 40% of IoT installations, industrial IoT installations just don't work out. They do just get abandoned. It's probably is somewhere. I think that's yeah, a user experiences big part of the problem. You've got to train people and train people and train people and they still hate it when the project isn't going forward.</p>
<p>09:31</p>
<p>It isn't. And I've been in those conference rooms where people are talking about how they don't like it. And they don't understand the value. But I think fundamentally, I think there was a hype. There was this huge hype, and it makes sense don't get me wrong, John, it makes sense that if I can gather information, important data, a gazillion data points on an asset Yeah, I'm I know that there's some you know, golden that there, you know, data, but it really requires people like you and your company to be able to sort of pull that out and make it easy for me to know just be able to look into it. Okay, let's talk a little bit about decarbonization, because we're talking about digital twin. We're talking about IoT. We're talking about decarbonization. And quite frankly, can you draw the link between how this IoT, this digital twin and decarbonization are linked? Because I don't?</p>
<p>10:25</p>
<p>Sure, so. So first of all, what is decarbonization? It's kind of a buzzy word that's being used, or the energy that Buildings consume mean other things as well. But the one we're focused on is buildings. So buildings take about 40% of the world's energy usage.</p>
<p>10:41</p>
<p>Whoa, really 40% buildings. Yep. That's a staggering stat. Yeah,</p>
<p>10:49</p>
<p>no, it's it's so think about it. I mean, every building, every buildings cools, every buildings got lights in it. Yeah. and the European Union has legislated that all buildings must be net zero. By 2030. netzero means they generate as much power as they use. British government's done the same about 20 US states have done the same. Every university you you go and talk to has a sustainability decarbonization program, every corporation you large corporation you talk to same thing. So it's, you know, if you look at the climate change and the low hanging fruit, the two that you can probably do something about pretty quickly, building energy usage. And then the other one is methane emissions in oil and gas and other industries. But building decarbonization is a really big one.</p>
<p>11:35</p>
<p>And I'm gonna have to sort of digress or pivot or go off on a tangent real quick. So let's take a building. And again, I, I want to low. So we take a building, how the heck do you create a building that's net? Zero, right one, to be able to say, Hey, I consume one kilowatt over here. And then, you know, I produce one kit, whatever, whatever that metric is, how do you how do you accomplish that I fail.</p>
<p>12:07</p>
<p>So it's a whole bunch of different things. I mean, it's generating power, so photoelectric panels on the on the roof, which can generate a lot of power. It's sufficiency. So making sure the building is well insulated, so it uses you know, less heat less cooling, turning stuff off when there's nobody around. So you know, you walk downtown, you still see every building lit up like a Christmas tree all night. Why? Why is every light in an office building all the time? Because it's important? Yeah, not really. So sensing when people have moved come into a room and when they leave a room, so you can actually turn the lights on and off automatically, people aren't around. Efficient, H fax he efficient, cooling, efficient heating. So instead of using gas boilers start using heat exchangers using some of the excess energy to to, to, you know, instead of just pushing heat outside the building with an H fac, use that heat to do something like heat water. efficient building materials, it's there's a lot of different things, we focus mostly on showing off how the power is being generated and consumed or batteries are another one. So yeah, batteries. Yeah, I was just gonna say I put, put a big battery in the edge generates power all day, you store some of that power, and all night you use the battery to power the building.</p>
<p>13:24</p>
<p>So the question I have, it might be somewhat provocative. If we're already consuming 40% and 40% of our our consumption is our buildings. That means there's a lot of buildings out there and I'll I'll categorize them as Brownfield. How do you how do you take a an existing building and try to make it netzero? That that is a big, big ass? That's a big lift, isn't it? Yeah, yeah, it's</p>
<p>13:47</p>
<p>a lot harder. Obviously, if you if you don't get to build the thing with the right materials, but it's still stuff you can do. You can still put put, you know, put solar panels on your roof. You can put a battery in, you can make you can get the old H back out and put a more efficient H back in you can change the water heater. definitely harder. But</p>
<p>14:04</p>
<p>yeah. Will you be able to get to that net zero, even with these maybe? No, of course, it's you know, there's a scale there. Right? Some are just a little bit more energy efficient they might have been in than others. Is there just a way of is there some flexibility in that?</p>
<p>14:21</p>
<p>So I think you can you certainly see flexibility when you're talking about large residential installations, you know, you've got a development, that's 10,000 houses, some of those are going to be using energy, some are going to be generating energy and you can probably add all the energies together and say, here's, here's the total number. It's going to be tough for some buildings, but government's gonna start finding you EU is just going to tell you, I'm sorry, your building is still using energy. You know, here's a $10,000 fine so there's a big there's gonna be a big incentive to make it happen.</p>
<p>14:54</p>
<p>Yeah, hell yeah. But it would make would make my butt puckers the fact that because I'm getting fired, I'm trying to do everything I can, I've got a lot of capital outlay, I've got a lot of work that needs to be done, I've got a lot of disruption that needs to happen. I've got, you know, added up. They're just going to be some buildings that you're just going to sort of mothball and say, I can't do it, I'm out of here, I can't do it.</p>
<p>15:19</p>
<p>Is that cheaper than sticking a bunch, let me put solar panels on the roof and then put a bunch around the building, I mean, put them in every, you know, green space you've got and just keep doing that until you've generating enough power to run the building is going to be cheaper than mothballing of the building.</p>
<p>15:35</p>
<p>Well go with it. Okay. So then then what I would think is that that the cost of these solutions for existing assets, existing buildings, existing manufacturing, whatever it might be, whatever the driver is, we've got to drive down those cost too, right? If I'm going to deploy some solar battery tack or, or pop in some IoT, whatever it might be to achieve that. We can't expect businesses to say, All right, you got to you got to be net zero, but it's gonna cost you a gazillion dollars. Yeah, well, solar panel</p>
<p>16:10</p>
<p>keeps dropping and dropping and dropping, pretty pretty much the the cheapest form of energy generation at this point, you can stick a wind turbine on the roof. I mean, that's getting pretty expensive as well. So I think it's just, it's a mix of technologies. You know, I mean, I talked to construction companies a lot, and they're all going down, you know, the path of building these buildings. First one in Pittsburgh was done by a construction company I worked with a lot of, you know, they now putting together buildings are planned to consume no energy when they're designed.</p>
<p>16:41</p>
<p>So it'll have pretty cool bad you got a man, that's a hell of a statement. If it's a, there's a big building, whatever it might be. It's a big building. It's like a</p>
<p>16:49</p>
<p>community central zoning, but it was, it wasn't that huge, but it's still, they wanted to make it very green from day one. And they, they, you know, they, they designed it to use no energy.</p>
<p>17:00</p>
<p>But it's still pretty cool. I mean, here's, here's how I look at it. It looks like it's a, you've got your, for lack of your your test case, right here, your bench model, and you've just scaled it up. And now it's even bigger. And and I'm fascinated by the level of engineering that exists in order that you know, they're going to have to walk in. And I would imagine, Ursula, does Ursula do the sort of like, hey, contactors, Elio, and then we're gonna walk through your building, and we're gonna help you become more efficient, right? Yeah, so</p>
<p>17:32</p>
<p>So what we do is we show them the data in a very visual way. And the reason they want to do that, rather than just looking at a bunch of numbers on a spreadsheet, is because you've now got institutional investors coming in and giving money to universities, for example, specifically to do netzero, decarbonization projects. So once you do one of those, you got to show the investor, you design the building, you built the building, and it doesn't actually use any energy. What we do is we give you a very, very visual way of showing that investor or showing whoever's interested in advocate</p>
<p>18:05</p>
<p>that, that's great. It's one thing for me to say, Yep, I don't consume any energy. And then it's another thing to say, alright, prove it. Because that's that, that that that is needed. And it has to be a reliable source of proving that you are netzero or whatever. Can you can you be upside down in that? Can you start wielding power? Like, okay, we consume one, but we're sending back 1.5?</p>
<p>18:30</p>
<p>Yeah, you got me, especially in Europe, you see people who are buying and selling from the grid. So the, you know, they're connected to the grid, but they're generating a bunch of energy. They're storing some of that energy in batteries, and they're selling access</p>
<p>18:41</p>
<p>back in June. That's a hell of a conversation to have with a utility space, because the utilities have to manage the fact that there's this power out there, and I've got, it's coming online, and I've got to match my</p>
<p>18:51</p>
<p>supply. And you mentioned she's become big batteries effectively.</p>
<p>18:55</p>
<p>What was that</p>
<p>18:57</p>
<p>you should have just become big batteries.</p>
<p>18:59</p>
<p>It's true. It's changed quite a bit since I was there. I'll tell you that much. And I definitely way above my paygrade to be able to understand how to how to manage that. But but so just for the listeners out there, right, you the problem statement that we were looking at is you got digital twin, right IoT, and then we got, of course, decarbonization. How does something like a digital twin solution helped me with my decarbonization. Again,</p>
<p>19:28</p>
<p>it's all about visualizing the data. So you know, you think about a big building, you've got hundreds of power sensors, you got also got environmental humidity, temperature sensors. That data can just be displayed on a traditional dashboard, but there's a lot of it. So you know, you end up with, you know, no, no dashboards good for more than about 10 data points. So you've got 1000 1000 sensors in your building. You got it. You got 100 screens to get through to see what's going on. That's an awful lot of flipping from screen to screen screen. If you build it A digital twin, which in our case is a 3d computer model of the entire building, we just take that from the architect, the architect gives us CAD files and we turn them into a model, we can literally put that data all over the building, and you know exactly where it is. And it's becomes, I'm just gonna look at floor seven, and I can see all the data points on floor seven. So it comes, it's just a great way to visualize what's actually happening in your building. And allow people to navigate and allow them to show off. So again, University is a big one for us. And it's theirs, their students are really interested in climate change. They're teaching sustainability classes, so they having very visual things they can show to that class or the class can get involved in. It's just a better way of serving up the data if I started talking to somebody it so it's a nice to have I go, Yeah, I mean, PowerPoints are nice to have. I don't put PowerPoints up, we just have writing on them, because it pulls people to death. I put images, we all put images on PowerPoints, the reason I do that is because human beings are incredibly visual animals. And they if they see data in a in a boring format, it doesn't means less than if they set a really interesting format. They absorb the information much more much easier.</p>
<p>21:11</p>
<p>And what I do like about what you're talking about is that I me, my learning curve, I would imagine is not that steep. It may be an old, old way of saying, Okay, I gotta go dive into this data and look at this spreadsheet and look at these tables and whatever might be trying to find those nuggets, I theoretically, I guess, take that digital twin and say, what's happened on floor seven? And I can visually go there, right? Oh, look at that. We've never we've never given a training class to anybody see, see? You know,</p>
<p>21:44</p>
<p>I said, I never wrote I never read an instruction manual for my iPhone. I've never given a training class on it.</p>
<p>21:49</p>
<p>That's brilliant. That is that that's one of those, you know, and we've all been there. I know, listeners, you've been out there, you've been a part of a demonstration of a system that's out there. And then you're thinking to yourself, Oh, my God, how the hell am I going to navigate this? And what? And then somebody is going to come up to me and says, All right, it's got I need the you know, whatever the data on this particular asset, go find it. Oh, my God.</p>
<p>22:15</p>
<p>Yeah, or socket. 17964 is using too much power. Okay, that's useful information. But it's let me pull up the architectural plans and start looking for socket. 17964.</p>
<p>22:26</p>
<p>Yeah, yeah, I see. And I think that that whole model of what you you mentioned, I think that that's a real clever way of success. Because I think that that I don't think people in general, and it's not a, it's not meant to be a negative by any means. But I think that we have many things that we're trying to consume on a daily basis. And if I can make the consumption of something easier, I'm gonna do it. I'm gonna, I'm gonna Okay, I'll do it. But if it's harder, no, I'm gonna always gravitate to that little easier side, right? Yeah. Yeah. So it's a visualization of data is it is underappreciated in the industrial world, especially,</p>
<p>23:04</p>
<p>I think Apple genuinely did make it in the consumer world. I was staying at somebody's house the other day, and I was, I was trying to use their TV. I'm a technical guy. I was an hour trying to figure out how to turn on the TV and select a spin home channel. The control had 100 buttons on it.</p>
<p>23:26</p>
<p>I break out in a cold sweat. Yeah.</p>
<p>23:29</p>
<p>1997 of those buttons on the average TV remote and never used.</p>
<p>23:33</p>
<p>It's true. I remember we were staying at a Airbnb, the same thing. You see a couple of boxes underneath the screen. Then you see a couple of remotes and you're just at right off the bat you've got it sure would like to be able to watch something. Yeah.</p>
<p>23:47</p>
<p>That was Apple Genius. Yeah, my Apple TV remote has got one button on it, I think or three buttons on it or something like that. Hey,</p>
<p>23:53</p>
<p>speaking of Apple TV. Have you been watching TED last? Oh,</p>
<p>23:55</p>
<p>I did watch the whole thing. I finished it in about about three weeks, and I got to meet some of those pretty good and that's</p>
<p>24:01</p>
<p>yeah, that is that's, that's binge watching. We're all into it. We're getting ready to finish up Season Two. Oh, that's good.</p>
<p>24:08</p>
<p>I will tell you what happens. No doubt</p>
<p>24:12</p>
<p>is the it's a great it's a great show looks really</p>
<p>24:15</p>
<p>good. It's a great concept. We'll take an American football coach and drop them in into a soccer club in the UK and it's just a great way of looking at the two cultures and yes, how they interact.</p>
<p>24:25</p>
<p>Yes. Well, one of the bucket lists I had back onto that. Bristol Rovers are my team is my team.</p>
<p>24:32</p>
<p>My God, how did you pick? pretty obscure?</p>
<p>24:36</p>
<p>It is isn't it? I had a terminal in Bristol. And the terminal manager says hey, let's go to Bristol gate. Okay, I go to briskly and apparently apparently, you're supposed to love the team that you first you know, you get to know</p>
<p>24:50</p>
<p>yeah the way you move you move to a new city you change you change soccer team, you change football teams and</p>
<p>24:56</p>
<p>I'm getting in the right one. Yeah,</p>
<p>24:58</p>
<p>I read rugby is a little because there's less regional rugby clubs, and they're also clubs, but so yeah, I gotta tell you, anyway, Hey,</p>
<p>25:05</p>
<p>what are the roadblocks? Yeah, you're you're chirping, you're great. You're wonderful. I get it. It's important. All that fun stuff. What are the roadblocks here? What are we talking about? Wow.</p>
<p>25:14</p>
<p>So what do we run into? Probably the one we run into with older buildings, as they don't have three dimensional CAD. The building was designed, but it's just a bunch of floor plans. That's much harder for us to work with. And it's not impossible, but it's much harder. So buildings less than less than 15 years old, are gonna be a lot easier for us. Otherwise, we'd have to get an architect to take the floor plans and turn them into 3d CAD.</p>
<p>25:40</p>
<p>Could you do that? I mean, if it's if it's an older look, we had, yeah, we</p>
<p>25:45</p>
<p>have done that. Yeah, you got it. Yeah. We've done it a couple of times, it's not ideal. People don't understand how to get sensors into buildings into reps, especially retrofitting sensors, and how you gather the data from lots of different sensors. So there's a little bit of an educational piece there. We don't do that. But we can tell people how to do it.</p>
<p>26:07</p>
<p>See, an interesting part is like you're asking a Facility Manager or whatever, I don't know who that the head, she's saying, you're going to have to put these sensors in? Well, why? Well, these sensors are going to be able to tell you what, what's going on? Who, who's gonna do it for me, then it's at that level, it's like, what do you what are you talking about? No, digital twin, and we're gonna make it you're gonna do this. And you're like, What? What? Yeah, an electrician</p>
<p>26:33</p>
<p>can install this stuff. They just need to know what to install and how to install it. And then yeah, you basically have to have a PC somewhere in the building an industrial PC that gathers all that data and sends it up to us. It's not hard. I mean, it's, you know, the software that all I can give you download some software off of a website, stored on an industrial PC, connect all your senses to that PC, you're done. So, but it's not, it's not knowledge that's commonly out there.</p>
<p>27:00</p>
<p>Yeah. So let's say I make that decision. And I'm going to be dumping some devices out there, I've picked, you know, let's say I incrementally approach my my journey here, and I h back here, and this that and I picked the big ones, right? But how quickly once I get those devices out there, how quickly can I just sort of flip boom, get that information into sort of that digital twin environment? So if you give us CAD of your building, so we got that got that and it's good quality CAD, which if you know any decent architectural firms going to generate good quality CAD, yeah, probably a week 10 days for a day or two. Yeah, firsthand, back and model</p>
<p>27:39</p>
<p>the time consuming pieces then sort of mapping where the sensors are on onto the model, ideally really modern buildings. That's what that was designed by the architects. Yeah, that's all built into the architectural drawings. If it isn't, then yeah, we've got to know where to put the sensor readings. Yeah, makes sense. But so that's probably the most time consuming piece you could have this thing up and running and see that's</p>
<p>28:01</p>
<p>that's thank you for not saying 18 months because apparently every projects 18 months this is</p>
<p>28:07</p>
<p>this is a little bit of wiring it's no more difficult than installing a light bulb it's an industrial PC and then us creating the model and so the most time consuming pieces were is this sensory thing you're sending me where in the building is that? So that's that's the trickiest thing I can put my</p>
<p>28:25</p>
<p>arms around that Alright. We got to wrap it up. We've We've digressed we burn up through time on some some football European by the way, that was a great experience up why not even at that level Bristol Rovers go</p>
<p>28:40</p>
<p>vaguely where the Bristol Rovers exists.</p>
<p>28:44</p>
<p>You know, it was a cold rainy day. Yeah, it was.</p>
<p>28:47</p>
<p>It's a winter sport. In Bristol, it probably almost all rains every day. Pretty much did. It was awful. Alright, how</p>
<p>28:53</p>
<p>do people get a hold of their saying, Hey, I gotta get a hold of John, because that's a, I need help. I need a conversation with somebody I trust.</p>
<p>29:02</p>
<p>Our website www.chesterlaw.com info@versilia.com works if you wanted to send us an email.</p>
<p>29:11</p>
<p>That is you are sale. Oh, I'm going to have all that information out on industrial talk. So if you say that I can't get a hold of John, you're you're not telling them that it's a pretty rememberable name. That's why we picked it short. You can actually yeah, if you're on video, you see it right there. That's a like that's your house and you have your logo there.</p>
<p>29:32</p>
<p>It's not my house. It is my house.</p>
<p>29:37</p>
<p>Very good. All right. Hey, John, thank you very much for being on your podcast. That was great.</p>
<p>29:42</p>
<p>I appreciate it. Really fun chat, too.</p>
<p>29:43</p>
<p>All right, listeners. We're gonna once again wrap it up on this side. Share something up on the Ursa Leo and we're gonna, we're gonna make sure that you get all the contact information you need. So stay tuned.</p>
<p>29:53</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>30:04</p>
<p>Again, thank you very much for John Burton, with Ursa Leo, being on the industrials talk podcast, technology and innovation being led by companies like Ursula Leo, big time important to your business, and the resiliency of that business, especially in these times of uncertainty. I don't even know. But I know that technology and innovation are going to be your friend going forward. So you know, pick out trusted people like John and and personally, definitely an important company to sort of engage with and have a conversation or Alright, industrial talk, platform of industrial leaders, trying to solve problems creating and collaborating to solve these problems. That's what this platform is all about. You need to get engaged, you need to get involved. Reach out to me asked me how that can happen, and we can definitely have a wonderful conversation. All right. I always say people, be brave, dare greatly hang out with people like John, when you're going to change the world. Thank you very much for joining industrial talk and we're going to have another great conversation. Sure.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/john-burton-ursaleo/">John Burton with UrsaLeo</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Prith Banerjee with Ansys</title>
		<link>https://industrialtalk.com/episodes/prith-banerjee-ansys/</link>
					<comments>https://industrialtalk.com/episodes/prith-banerjee-ansys/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 07 Mar 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/prith-banerjee-with</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're talking to Prith Banerjee, CTO at Ansys about "Simulation Based and Hybrid Digital Twins".  Get the answers to your "Digital Twin Simulation" questions along with Prith's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/prith-banerjee-ansys/">Prith Banerjee with Ansys</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/66024753-fe70-4057-b1d6-5288f844bf2c"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're talking to <strong>Prith Banerjee, </strong>CTO at Ansys about <b>&#8220;Simulation Based and Hybrid Digital Twins&#8221;</b>.  Get the answers to your &#8220;Digital Twin Simulation&#8221; questions along with Prith's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>PRITH BANERJEE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/prith-banerjee/" target="_blank" rel="noopener">https://www.linkedin.com/in/prith-banerjee/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/ansys-inc/" target="_blank" rel="noopener">https://www.linkedin.com/company/ansys-inc/</a></p>
<p><strong>Company Website: </strong><a href="https://www.ansys.com/" target="_blank" rel="noopener">https://www.ansys.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Prith Banerjee with Ansys" width="500" height="281" src="https://www.youtube.com/embed/54_oVC8KT5M?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
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<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener noreferrer">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener noreferrer"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>simulation, twin, digital, data, people, model, talk, asset, predict, scott, industrial, industry, crack, jet engine, ansys, preventive maintenance, world, bridge, abb, data analytics</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go</p>
<p>00:21</p>
<p>Alright, welcome to Industrial Talk once again, the number one numero uno industrial related podcast in the universe that celebrates industry heroes all around the world, and companies and companies put that down. Because you're bold, you're brave, you dare greatly. Absolutely, you innovate, you solve problems, and you're changing lives. You're changing the community in a well, changing the world that come on. That's why we celebrate you. That's why you're cool. All right, in the hot seat, we have a gentleman by the name of Prith Banerjee, CTO. ANSYS is the company we're talking digital twin, but we're talking about the ability to simulate using data analytics simulation, and honing in on that answer. Let's get cracking. innovation, innovation, it's cool stuff, right? And it is necessary. And if you're not in, if you're not doing your homework and getting in that, or talking to trusted sources about innovation, technology, and whatever it can do and how you can leverage it. I asked you to do it now, right? Industrial talk has trusted individuals go out there and just begin that journey. Have that quiet, have those conversations because you need it. You just do. We need for you to be resilient. The world is changing all the time. And you need to leverage technology and innovation and talk to trusted people to be able to create that business of resilient because we need you. We need you big time. Alright, when we start talking about innovation, I've got two sponsors that you need to check out. Big time. And because it's cool, so AI dash, right, go out to AI dash calm and they're able to use the technology satellite specifically to help you with your vegetation management, right utility, vegetation management. As an old crotchety, crusty, journeyman lineman, I knew how I had to trim trim trees, and it was all reactive. Trust me, it was reactive run out there trim, oh my gosh, there's another one. There was really you tried to make it sort of strategic. But now he never has he got run out there, grab the bucket truck, trim it boom, move on. Here is a here's a solution, a iDASH that looks down on your service territory and says, Yep, go right there. Go over here, trim that tree. Yep, go over there and not dunk over there. That's fine. And that good. I mean, that's that is deploying your capital going in your money in a way that really benefits us the consumer. So that, that the service stays up and running and you know, delivering the power that we need AI dash, they're leading the way that satellite AI, vegetation management, simplified baby. Alright, and the other one is Neil. So you go out to me on.com. And I have this conversation all of a time. I talked to innovators, I talked to technology delivers and service providers and everybody and we're talking about digital transformation. We're talking about AI when talking about quantum computing, we're talking about all of the topics that are really a buzz today. And the reality is, is that here's Neil, they're going to put it into action. They're creating a community of the future. And they're going you know what, you know what the best part about it is, they're going to make our lives better, they're going to go down that road, they're going to get the bumps and bruises, they're going to try to figure out solutions that really are meaningful to us. Neil, right. meaningful to us solve those problems. And we as a as a society, benefit greatly. I'm doing it's cool, don't you? Come on, you got to get all go No. jittery, happy with that stuff. That's me. on.com. They're creating the community of the future and they are doing it. They're doing it. Alright, neon count go out there. Alright. So one of the things that I've talked about is getting the most out of right getting the most out of it. Are you getting the most out of conferences? Are you getting the most out of your your engagements, whatever might be getting the most out of your campaigns, whatever it might be? Are you and ask that question and be truthful about it? Are you or is there ways of being able to improve that engagement, that conference, that whatever it might be, and I'm here to challenge you there? There are strategies, there are solutions that are out there, and one of them is okay. People ask me Scott, why do you why do you podcast Well, one, it's fun. Yeah. And and it's, it's available for everybody. But one, it's fun. And two, I get to talk to</p>
<p>05:11</p>
<p>leaders around the world. And these leaders are movers and shakers, and they are at the cutting edge of thinking and deciding what's good. You need to be there. You need to earnestly and and I mean, earnestly, there's ways that I'm going to continue to sort of add to this, but at a minimum, look at creating a podcast. And I have a I have a program out there that says, why you need a podcast, and it takes you putting every step of the way, right. But the reality is, is that if you want to get the most out of something, have multiple touchpoints, and an engagement, that that you can offer to your prospects, your customers, whatever it might be, bring life back to a blog. There's no better way. There's no better way of being able to do that. Yes, yes, there's a lot of podcasts out there. What we do at industrial talk is we we recognize that there is this fragmentation that exists out there, right, there is podcast over here, podcast over there, and so on and so forth, great content, they're great content, their solutions here, right? What do we do? Well, I'm I'm, I'm in a game of consolidating that I'm in the game of trying to bring all this great thinking together so that the industry, the community, the ecosystem, has a place to go and says, I want to know about cybersecurity. From a trusted individual, right, they're easy, right? And because typical topics tend to be very niche, a, you know, it's it's, the reality is you tap out the opportunities there. So you need a community to be able to be a part of flight information, to be able to be impactful. And have your dog God message be heard. He got to have it heard, right. It's got to people got to listen to if they don't like, does a tree make a sound when it falls in the forest? If you're not there? I don't hear it. I'll hear it right now. The same thing exists with your voice. You got to do it. And we'll talk a little bit about but I just tell you just go out to the well, this podcast and other podcasts will say why do you need to do a podcast? You got to do it. You got to figure it out. Contact me. I'm on I'm on a dock on book I am. I'm warm and fuzzy and cuddly. Maybe I can be more cuddling anyway. Alright, let's get going. So what's interesting and had a great conversation with Prith. And what's interesting is the the ability Yes, we can collect data, it's all good. Click, click, click, click Collect. But what about that simulation component? Right? It's great. Got all that data? Let's simulate what's taking place what simulate what might happen or whatever, and be able to, without a doubt, begin to converge the data and simulation into a true cogent response or information on when you need to perform maintenance, perform whatever corrective action, whatever it might be. Simulation is, it was great talking to Perez because he's you could tell he's pretty passionate about the whole thing and rightly so. Rightly so. Alright, let's get cracking. You don't want to hear me a moron. Here's Prith talking about digital twin but really simulation enjoy. Welcome to industrial talk. Thank you very much. Broadcasting from Palo Alto. That's where he is coming from. If you're out on the video, you'll see that there's plenty of sunshine happening there. Anyway, how you doing?</p>
<p>08:51</p>
<p>They're very good. Thank you very much, Scott for having me.</p>
<p>08:54</p>
<p>I'm excited about this conversation. Okay, listeners, we're gonna be talking digital twin. And you're saying Scott, I want to talk? Yes, you do you want to talk digital twin. But more importantly, I think Perth is going to bring a wealth of knowledge that you're just going to be dazzled by man. I know he is. So brief before we get going give us a little sort of 411 a background on who Perth is.</p>
<p>09:15</p>
<p>Sure so. So I'm Prith GMs Chief Technology Officer at ANSYS. ANSYS is a modeling and simulation company. We are a company of about $2 billion in revenue 5000 employees we help provide solutions to our customers in terms of when they are trying to design products. We enable them to design develop the most amazing products in areas such as automotive, or aircraft, aerospace, or manufacturing energy and so on. So that's what MCs does and my role as Chief Technology Officer is to set the long term technology strategy for the company around areas is AI machine learning high performance computing? digital twins?</p>
<p>10:03</p>
<p>Um, so you just you just threw out a hyper comment. What was that?</p>
<p>10:10</p>
<p>High Performance Computing high performance?</p>
<p>10:12</p>
<p>Oh, yeah. Yeah, I'd like that. See, you're you. You're sitting in the seat where a lot of people want to sit just because you get exposed. I mean, you must see a lot of innovation just coming. I mean, just constantly evaluating looking. You having a conversation around innovation and the impact it has on industry, society. I mean, it's pretty cool. You're living a dream, you have the</p>
<p>10:39</p>
<p>most fun job at MCs, I'll tell you, I, we have 45,000 customers. Every day, I talk to sort of CTOs of different customers across different verticals from aerospace. Like today, I had a meeting with a CTO of a medical device company yesterday, I remain meeting with a 5g company. So I'm learning about the sort of the future trends in these different verticals. And then from my own team members, right, I get to learn about the newest coolest technologies of AI machine learning applied to simulation or high performance computing, or digital twins or, or prime meshing, it is a fun job. And yet, here's</p>
<p>11:18</p>
<p>it and I've never seen it. So there's, there's, there's such a speed of velocity that's happening out there. And it's, it's, it's, it's exciting. But man you are, that's pretty cool. So let's start like diving into that. Let's dive into digital twin. Now, for the listeners out there, give us a little just what is a digital twin, and then we're gonna go into some of the challenges and opportunities that exist within that technology.</p>
<p>11:46</p>
<p>Absolutely. So in digital twin is a virtual replica of a physical asset. So let's say you have a jet engine of a plane, right. And that jet engine originally gets designed in a CAD tool, right? You say here is an engine, he has all these blades, and so on, and you design that jet engine on a CAD tool, then you actually manufacture that jet engineering gets installed on a United Airlines plane and this jet engines flying around. And so right, that is a particular jet engine, now you try to make a model of that engine. And oftentimes, people confuse, oh, you have a simulation model of the engine, that's a digital twin. That's not that is just part of it. So a model of a physical asset, like a jet engine, is one thing. The other thing is there has to be two way information flow between that physical asset, the jet engine, and the model. And that's what makes it a digital twin. So you have the jet engine, you put sensors on a jet engine, right, and you have you collect all those data for the sensors, you upload to the cloud, or whatever you are pulling that information. And using that data that you have from that jet engine, you try to make the model of the jet engine, as accurate as you can write with respect to what is in the real thing. So it's like a virtual replica. So I'm praying, I have a model of it. And this model of it keeps getting updates right here is with really excited, so the excitement level is going going there, right? Bridge temperature is what 98.4 Right? So it's constantly measuring what is happening on the real asset, and updating the model at the same time. So a digital twin is not a model of a jet engine. It's a model of a particular personalized model of that particular jet engine. Right? And how that is going on in time. So this is something that NASA used many many years ago when if you have seen the Apollo 13 The wonderful thing sort of the the picture that the movie about Apollo 13 Right when that that Apollo 13 had an accident, right? Yeah, people in NASA in Houston, right? Hey, Houston, listen to his to Right. Um, those engineers at NASA actually built a digital twin of Apollo 13. And he said, Oh, if you do these things will happen. So essentially the, of what was happening and sent all the instructions to the astronauts, and that's how they got in there. So she</p>
<p>14:24</p>
<p>did that. You just brought it to it. And I guarantee a lot of people are listening is like, yeah, Apollo 13. I remember him sitting in the capsule, switching and doing everything and making sure the amperage didn't, you know, whatever it was, whatever that target was Do this, do this do this. But that was that makes</p>
<p>14:41</p>
<p>complete sense. What was happening in Houston, right? Yes, a physical asset out there in space. And they had a model in Houston. And essentially all these scientists were trying to do stuff. What if this happened, this will blow up. They said okay, this would work. And they send those instructions and that's how the astronauts are brought back. So Go digital twin back in so long ago, right in the in a but essentially, the digital twin technology has come a long way since. But that's what digital twins are. It's a model of a physical asset with Two Way information flow between the user and the model.</p>
<p>15:19</p>
<p>And why is that important? It just gives me the individual able to look at the, the, the the characteristic of that asset that that real asset in a digital environment and see what's happening. And then I can I can, I can tactically move forward in some decision making or whatever it might be.</p>
<p>15:41</p>
<p>nicely. So let me give you an example. So we, we all rotate tires in our cars, right? We rotate tires every 5000 kilometers, miles. Why is that because all the tire companies have seen statistically, if you drive your tire out on a normal road, normally normal driving, your tire will wear this much any and this is going to happen. Except if it breaks driving crazily on us 101 in Santa Fe with lots of I probably need to rotate my tire every 3000 miles, right. So that's personalized driving. So you take the statistics of all possible cars, all possible drivers. And that sounds people say you should change your oil every 20 10,000 miles and changes. That's called preventive maintenance. Right? So you Why do you do preventive maintenance, you replace your oil, replace your tire, etc. So that your tire does not burn your engine doesn't conk out in the world of so there is this preventive maintenance that people do Now imagine if you could predict exactly when that engine would come. So just the day before you replace the oil, that would save a lot of money yet question is can you predict accurate? Yes, see, and that's what the digital twin comes. So the what the digital twin does is you have the physical asset, the engine or a car or medical device or whatever, right? And you are monitoring it and you are getting real time information, as opes is about to fall sick. So we humans, we fall sick, right? Before we fall really sick, you get a temperature, you can oh my day, I'm feeling really lousy, I'm having an A. So those are signal area about a false and then when you get one or three temperature you are boom, right? So imagine if you could sense things around you, you could do predictive analytics. And that would be huge. Because suppose you have the data center for Google or Amazon, imagine that, that data center going down, that would create tremendous waste, right? Five minutes of downtime on Google, or Amazon would be hundreds of millions of dollars of thing waste, right? If a power grid goes down lectricity goes on tremendous waste. So people in these essential industries, there are critical infrastructure assets, they don't want them to go down. So what they do is they try to predict when this is going to fail, and before it fails, do the corrective action. So the real deal here is can I predicted accurately</p>
<p>18:18</p>
<p>that even see that is because I lived that right? I was in that world, I was in the world of maintenance. And when you spend a maintenance dollar up here on the financials, it's $1 Down on the bottom, right. And if you could sweat the asset, and sweat it in such a way that you know when to perform that maintenance before it catastrophically fails. I've saved that much time, that much money. It's and you don't have a catastrophic failure that could put you out for who knows how long you know, whatever it is, how do we get there prep? There's that we've been having that conversation, people understand the value of that predictive capability. When do we really start to see it happening commercially?</p>
<p>19:14</p>
<p>So I will actually tell you sort of the first the technical challenges then the business challenges so the word again, again, there's this thing called the Digital dream consortium that I am a part of and there are some founding members I Microsoft and GE and handsome so right so I've been in this business for for some time now I've sort of lifted and so on or prior to MCs I did not tell you. I used to be CTO at ABB CTS right electric and when I was on those companies, I was helping build digital twins of the assets of ABB and Schneider Electric right so they have a transformer for ABB. You collect all the data right from sensors and you just by collecting data, you try to build a digital model of that transformer in the normal business havior and the apps as soon as it starts getting signals of abnormal behavior is out bad things are happening. Shut it down. Right? So the most of the world uses digital twins based on data analytics alone, right? So yeah. And they collect lots and lots of data, right sort of</p>
<p>20:18</p>
<p>tsunami, tsunami</p>
<p>20:21</p>
<p>of data from those data. They I mean, they use AI machine learning techniques. i The older the world knows about AI machine learning you you train those, sort of these, these convolutional neural network, CNN models of the 60s neural network. So there's a lot of work that people have done in this community using AI, ml, CNN, etc, to build these digital these digital twins based on analytics alone. Now, when I was at ABB, and Schneider Electric, we used to do all those things. And we found that you know what, it was not that accurate. So, yeah, it said, 70% accurate. So he said, Well, 70% is pretty good. You have a million dollar asset, you're 70% accurate means you made a 30% mistake. 30% mistake is $300,000.</p>
<p>21:05</p>
<p>That's, that's a lot of money. That's</p>
<p>21:09</p>
<p>a lot of money. So this is what the challenge was. So in the industry, people said, Oh, if you did pure analytics, right, it's not doesn't look good, does not always work. Now. Analytics works in cases, where you have enough data on the use case you're looking for, right? So four frequently occurring events, data and this goes well, for infrequent events, you cannot predict it, let me give you a very bad example. Space Shuttle Challenger exploring how many times has a space shuttle extended once. So you can get all kinds of data on space shuttles based on and so on, he would never be able to predict when that space shuttle would explode, right. So that is an infrequent event. So when an event is happening all the time, right? You have little things that are little non bolts or whatever, there are sort of breaking down in a in a this thing. frequently occurring events, a IML is great at catching infrequent events, you cannot go there. So this was my aha moment. Oh, okay. So what can we do? Therefore simulation, so now all around us, is governed by Singlish. governed by the laws of physics, which get modeled really, really accurate. Let's imagine you have a bridge. And you're trying to predict when that bridge will collapse, right? So that you can shut down the road, right? So you put all kinds of sensors on the bridge? And you say, hey, is there a crack on the bridge or not? So first of all, you can say, How long do bridges last 30 years. So he said, predict preventive maintenance on the bridge every 30 years, every 30 years, you go and fix the bridge or whatever. That's the preventive maintenance way. The IoT way is to put sensors on the bridge to see is there a crack on the bridge or not? Right? So let's imagine that there are cracks on the bridge, I said, Here is a crack that is 12 inches long today. Now you have no idea where that crack would go next week. Aha. But if you had simulation using say structural analysis, finite element analysis with ANSYS tools, I am telling you, Scott, I can predict with 1000 cars going on the road with this kind of speed and so on, what is the stress sprayed on the bridge? And if and if there's a crack that is with steel pillars and so on with is 12 inches, I am predicting through simulation that this crack will grow to 18 inches in a month through simulation.</p>
<p>23:52</p>
<p>So if I did that through simulation remand as I said it pure simulation, I would say this crack which has 12 inches long images tomorrow 44 inches at 36 inches in the crack, I will predict through simulation alone that the bridge will crack in a month. And that is a prediction. Through simulation alone, we have found out that the accuracy of this 70% goes up to 90%. No way. Okay, so now you have this million dollar part with physics based simulation. We have a tool called Twin builder, we were able to increase it from 70 to 80% over 90%. So that million dollar part your waist is now only 100,000. Here's the only 100,000 and still adorable. So that's where we have this aha moment Right? Where we said let's do hybrid digital twins. Let's combine that data analytics with the physics so now I'm going to bring it together whether example, here is this bridge, we had a track we had a crack which is 12 inches long, right to data. I measured it through to data analytics Right. And I predicted it will be 18 inches long a month from now. But a month from now I take the measurement, and the crack actually was only 60 meters long. So my simulation model was making a prediction, it was going too fast. So my data is a go slow, so it goes slow. Or, for example, that actual measured crack was 24 inches long. So that means my simulation was going slower. So by getting a, a updated information from that, that's why I say remember that the two way information flow, I pulled data from the bridge about the size of the crack. And I made my simulation model more accurate, synchronized with the real thing. So as I change the rate of crack growth, right, instead of making it 18 inches, I cracked it to eight, six inches, or 24 inches, whatever is going on the next month, when I read it, I will be a little more accurate. I'll say it should be 32 inches. And next time I say no, it should be 31. Oh, so it slowed down even more. So through this hybrid approach with a combination of data analytics, and simulation. Scott, we have shown data that the accuracy goes to 99%.</p>
<p>26:18</p>
<p>No way. Dan can, can you because this, this is just cool stuff. Don't get me wrong. I think this is cool stuff. Can you take that bridge analogy and you're you're you're honing, you're tweaking? You're you're zooming in on accuracy by data and simulations, and you bring it all together? Can you take that and say, Alright, this is it. This this bridge is in Texas, let's go to, you know, Florida, and and sort of take that learning that, that that simulation and apply it. And again, yes, tweak, tweak, tweak different weather patterns, a little bit more speed of the cars, whatever it might be, but be able to use it there too, as well. Absolutely. And</p>
<p>27:05</p>
<p>so just like sort of just the AI to like Siri, right, your your, your little tool. I mean, if I saw Siri, when it listened to you, Scott, you have an American accent, I have an Indian accent. But Siri, after listening to me for a month, it gets pretty good, right? When I say go do this, I mean, so the machine learning things get better and better, the more data it gets too similar is hybrid digital twin get. So there is something you can do with simulation with this basic version. But the more data you give, the better the model becomes. And this is sort of the state of digital twins that we are I am seeing from from ANSYS. And I'm talking to lots of lots of customers across different verticals, we have got sort of applications in industrial flow networks, working with oil and gas companies, applications in in, in electrification, with battery systems, and so on applications in HVAC, and buildings and so on tremendous opportunities across all verticals,</p>
<p>28:05</p>
<p>where does it end? And when I say that, let's say I am, I'm at 90% accuracy, I can measure it, I've looked at it my simulation, Mike data on there, and I'm tweaking, and then I put more time, energy and effort, I'm at 95, and so on and so forth. There's a point where it's like, Okay, we're good, we're good. And any any additional incremental benefit is just like, minuscule.</p>
<p>28:31</p>
<p>Yeah. And so that is sort of it is the law of diminishing returns, right? You plot a graph, and you see keep seeing, making chimey, at some point is flattening out. And so it really depends, right? For that particular engine, or wage or flow network, or valves or whatever, when you see the law of diminishing returns, you're not really getting incremental stuff, right? You sort of stop there like that, that's, that's what we have done.</p>
<p>28:58</p>
<p>And and, wow, it the applications are quite frankly, endless, because you get it to you get it to the point where let's say it's a motor, right? You do the same thing data simulate and and I and your analogy of Apollo 13, I see a guy in a capsule running a simulation, trying to get it just right. The same thing exists, you could be on that asset, no pump, motor, whatever it is, but you can apply it and it might be different in Texas as it is in Maine, right is because of the different weather whatever it might be different application. But</p>
<p>29:35</p>
<p>absolutely, yes. Now, let me tell you, I talked about physical assets. But you and I we are not we are not just physical asset. We are humans. Right. So let me talk about the opportunity of digital twins in the healthcare industry, right. So inside our body's most complicated organ, the human heart inside the heart, right you have a sort of this dielectrics signals that pump, right that generate the signals 3070 times a minute, right? So in response to electrical signals, the muscle heart muscles contract. So when the heart muscle contract, the atrium, the blood flows from the atrium to the ventricle, and then the ventricle for this thing, and the valves open up. And so it's just most complicated organ in the human body. Guess what I mean, ultimately, those human models are modeled by physics, right, there's electrophysiology, there's mechanics, there's fluid flow. So we are dancers have actually model the human heart. Now, there is a generic human heart that you can model and you can say, Okay, this is what is going on, we can also model treats human heart with as arrhythmia, right, and I have an irregular heartbeat problem. So it goes into a doctor takes an MRI scan, CT scan, whatever of the heart, and He measures all those things. And for prints specific heart, we can come up with well, if I have a B or whatever you can do that things you can do heart surgery or so on. Right? The other thing is, I mean, you can put in a implant, right? A pacemaker, right? So how will this pacemaker from a company like Medtronic interact with my heart, right? So a Medtronic company, that battery will have to do clinical trials of all kinds of pacemakers, and all kinds of patients and so on, right? But through a digital twin, of a human heart, right? You can create all these different models, and essentially, shorten that time compress it big time, or for trials of a pacemaker, right? And if so, that's kind of where we are heading, we are headed in terms of what is called in silico. Trials, right? Computer based simulations of 1000s of patients. I mean, the future is amazing.</p>
<p>31:56</p>
<p>Ah, see, see that that delivers, that deliver solutions, faster? Health, whatever, the health side, I just didn't even think about, but you're absolutely right. Create a little digital twin, correct. And you can run simulations, but it's, it's individually based, right? It's your heart. My heart is different than yours.</p>
<p>32:19</p>
<p>Like Fitbit, right? The Fitbit is collecting. Exactly you ever saw collecting data on you, Scott? 24/7. So imagine if your doctor had a model of Scott, sitting inside, right, and he's collecting all this data, right? And God bless them use my example, right print a model of prey, and just before previous about to have a heart attack, right, that doctor just two hours before gets to know a signal Hey, there's this the signals are going in the wrong direction previous governor calls of the ambulance and sends an alert before he has a look at them if the value of them</p>
<p>33:00</p>
<p>Yeah, yeah, that's that's cool stuff, my friend. Yeah. Why? What's what's, what's the, you know, the roadblocks? I mean, this is all good stuff. Let's make it happen today. Let's let's make it happen tomorrow. Let's put it that way.</p>
<p>33:15</p>
<p>As you know, Scott, I serve on the advisory board of the IoT solutions World Congress. In fact, we have a conference coming up in May of of this year, right.</p>
<p>33:26</p>
<p>And I put that on your calendars listeners big time.</p>
<p>33:30</p>
<p>I serve on the digital twin Consortium, and still there, this, it's a more than 300 members in this consortium and so on. So people are are excited about the potential of digital twins in different verticals, in manufacturing, in factories, in industry, for Dotto and so on so forth. The thing is got that shiny toy looks like a shiny toy. Oh, you have fantastic possibilities, right? But when you start actually pulling it together, right? You have to collect all this data and so on, and does it work in all the time and so on? So many customers are saying, oh, you know, I like the shiny toy. Let me use the shiny toy in a proof of concept. So you do a proof of concept number one, you waste like three, four or five months, maybe $100 million project and so on the like this. Oh, let's try this other games. Right. There's two POC number two then POC number three. So so people in this our Digital Consortium talk about the POC, Purgatory right. Before moving to scalable systems. So the digital twin thing is they going through this sort of inflection point where it is a lot of promise, but it has not quite seen scalable value across all industries in all opportunity. And that is I think what the business challenges today,</p>
<p>34:53</p>
<p>I agree with you, but it's gonna happen. It's gonna happen it's gonna be in commercial use. It's</p>
<p>35:02</p>
<p>like a $26 billion market by 2025. So yeah, it is going to happen is about a couple of billion, but it will happen.</p>
<p>35:11</p>
<p>It makes sense, right? There's no, I mean, it makes sense. You got to do something like that. That's make far right. We're gonna have to wrap it up. I hate to because I enjoy this conversation. How do people get ahold of your prep?</p>
<p>35:24</p>
<p>So they can contact me at my answers email address Prith.Banerjee at PRI th got Bannerjee ba NERJE. App. ansys.com. That's a NSY. Yes. Yeah, you can search me on LinkedIn, at LinkedIn Dash Grip Banerjee, or a Twitter at Big Banerjee.</p>
<p>35:53</p>
<p>Alright, listeners, you don't have to worry about it. I'm going to have it all out in industrial talk, you'll be able to get a hold of this. This incredible professionals with no problem and don't come to me then Sen. Scott, I can't get a hold for it. You're lying. You're lying out there. Just don't do that. All right, Fred, you were absolutely spectacular. Yeah, you your energy's gone. It's exciting. I love watching you just get all giddy about this stuff, man. It's cool stuff. Good job. Your job is to be a</p>
<p>36:19</p>
<p>professor for 20 years. Really? Yeah,</p>
<p>36:22</p>
<p>that's a hard job, by the way.</p>
<p>36:23</p>
<p>Oh, that's where I, I learned how to help lecture.</p>
<p>36:28</p>
<p>Wonderful, wonderful. All right, listeners. We're gonna wrap it up on the other side. Once again, we'll have all the contact information for prep, and then some. So stay tuned.</p>
<p>36:36</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>36:45</p>
<p>All right, thank you very much for joining. Once again, industrial talk. Thank you. Thank you very much for saying yes. And being on industrial talk. Love the conversation. You listeners need to reach out to prif go out to a stat guard go out to LinkedIn, you will not be disappointed or go to industrial talk, find the link, reach out to him. You need trusted professionals that are at the forefront of thinking through all of this Firth is one of them, reach out, do not hesitate to do that. All right. I'm going to continue to challenge you once again. That is are you getting the most out of the bar. The bottom line is we need you. You need to be involved. You need to have that business of resiliency and you need to do a podcast. You need to create one you need to figure it out. Again, go out to industrial talk. I'll give you the step by step everything you need right there right now. No excuse you need to be a part of that. Alright. People Be bold, be brave, dare greatly hang out with people that are bold, brave and daring, greatly industries full of it. You're going to change the world. Thank you. Once again, we're going to have another great conversation right around the corner.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/prith-banerjee-ansys/">Prith Banerjee with Ansys</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Jerry Gootee with EY</title>
		<link>https://industrialtalk.com/episodes/jerry-gootee-with-ey/</link>
					<comments>https://industrialtalk.com/episodes/jerry-gootee-with-ey/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 02 Dec 2021 14:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/jerry-gootee-with-ey</guid>

					<description><![CDATA[<p>On this week's Industrial Talk Podcast we're talking to Jerry Gootee, Global Advanced Manufacturing Leaders at EY about "Innovation in Action that solves real problems making our lives better".  Get the answers to your "Manufacturing Innovation" questions along with Jerry's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jerry-gootee-with-ey/">Jerry Gootee with EY</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/8e35c312-7a12-4129-9eef-77c528ab8e30"></iframe></div><p>On this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Jerry Gootee, </strong>Global Advanced Manufacturing Leaders at EY about <b>&#8220;Innovation in Action that solves real problems making our lives better&#8221;</b>.  Get the answers to your &#8220;Manufacturing Innovation&#8221; questions along with Jerry's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>JERRY GOOTEE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jerry-gootee-181a01/" target="_blank" rel="noopener">https://www.linkedin.com/in/jerry-gootee-181a01/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/ernstandyoung/" target="_blank" rel="noopener">https://www.linkedin.com/company/ernstandyoung/</a></p>
<p><strong>Company Website:</strong>  <a href="https://www.ey.com/en_gl" target="_blank" rel="noopener">https://www.ey.com/en_gl</a></p>
<p><strong>Nottingham Spirk's Company Website: </strong><a href="https://www.nottinghamspirk.com/" target="_blank" rel="noopener">https://www.nottinghamspirk.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Jerry Gootee with EY Talking Innovation" width="500" height="281" src="https://www.youtube.com/embed/BvAzoW8PweQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>nottingham, jerry, talk, digital, industrial, rotunda, shop floor, people, client, product, absolutely, data, call, thinking, solve, companies, place, interview, world, real</p>
<p>00:00</p>
<p>Hey there, welcome to industrial talk. And thank you very much for joining. You're asking yourself, Scott, where it's that inspiring introduction that that music that gets me going and wanting to learn. Well, Fear not. And it's going to happen. We were very fortunate to interview live at Nottingham, Spirky. Why? And that is up in Cleveland, Ohio. You might have heard just telling you if you haven't, you might have heard Mr. John Nottingham's interview. Now, if you haven't, go out to industrial talk, and definitely download that particular interview because he's inspiring. He wants our lives to be better. And he's doing it and and team Nottingham Spirky wire making it happen. So go out. Look for Mr. John Nottingham's interview. This is the EY side. This interview coming up is the EY side. Jerry go t is the gentleman. And he's every bit as passionate about solving problems delivering solutions. Me personally geeking out on this stuff. We had a great conversation. So anyway, again, not in Habsburg II, why? Cleveland, Ohio. I mean, at least go out to their website. I'm telling you, you'll be dazzled by it. So thank you very much enjoy the interview.</p>
<p>01:24</p>
<p>In a hurry because the drinks are coming on</p>
<p>01:27</p>
<p>the scene. He just walked on the intro that Jerry did this guy. We're not backing it up. That's Jerry Enzi, you can tell it's gonna be a great conversation. So I just walked on my gun.</p>
<p>01:37</p>
<p>industry focused trends while highlight men and women who keep the world moving. So good on your hard hat, grab your work boots, and let's</p>
<p>01:46</p>
<p>Alright, welcome to industrial talk. Yes, Jerry's with us. He is going to be chirping a lot about what's happening here at this incredible Nottingham Spirk location. But you remember, this is the number one industrial related podcast in the universe that celebrates industry professionals such as yourself, you're bold, you're brave, you dare greatly innovate like nobody's business. You're solving problems. You're changing lives, and you're changing the world. That's why this platform industrial talk is for you. That's right, Jerry. Sky. Cracking Are you born out now?</p>
<p>02:20</p>
<p>I'm ready. I'm ready. I feel like I'm going to a football game. I can't wait. Let's do it.</p>
<p>02:24</p>
<p>That's what, that's what industry is all about. We've got to make sure that we bring the energy because you guys are really doing a lot of great stuff out there, man. I'm telling</p>
<p>02:32</p>
<p>you. Absolutely. We are. Thanks for being here. By the way.</p>
<p>02:35</p>
<p>Are you kidding? I mean, I couldn't. I didn't sleep. Well. Last night. I was gonna I was gonna lie and say I was here last night, which I was and was able to tootle around which is great. I didn't. I didn't. My expectation was well, it was an expectation. But it's your past in a bit. Like, like, way above if you're out on video. I'm going above the camera right there.</p>
<p>02:58</p>
<p>Wow. Thank you for that. That's awesome. It is it's pretty cool. Come on you blow people's necks. Just blow this blow their socks. So</p>
<p>03:05</p>
<p>when they come through the door, man, there's like, I know that. I know that. I know. Are you kidding me? That too? Oh my gosh. Alright. Enough of that. Yeah. Give us a background. Yeah. Give us a background. who you are.</p>
<p>03:17</p>
<p>Well, listen, I couldn't, couldn't be more excited about being here. I'm Jerry goatee. I work at EY. So the love of my life. This place is also a labor of love. By the way, the white Nottingham Spirk innovation hub. been with the firm for 31 years. I've done a lot of exciting things. But nothing more impactful and rewarding than this place. I mean, this place is about helping companies grow. I know you're trying to get a question. I mean, oh,</p>
<p>03:39</p>
<p>no, no, I'm breathing. Yeah, I'm breathing. That's I'm, I'm I'm geeking out on this conversation. I'm just breathing out. Don't mind me.</p>
<p>03:48</p>
<p>Yeah. Okay, Scott, just jump in anytime you like. You know, so what, what's unique about this place, you know, there's a whole bunch of place you can go to and industrials and manufacturing go to and, and, you know, have see client experience centers see innovation hubs, see innovation centers, all kinds of names, right. But what's unique about this place, and you can be inspired by the way you can be inspired, there's all kinds of cool places, all kinds of toys, I call them candy stores, right? All these whiz bang technologies. We have we have that. Okay. And we want people to see that.</p>
<p>04:22</p>
<p>However, you have a lot of, we have a lot of</p>
<p>04:25</p>
<p>a lot of, you know, what's really unique about this place. If I go back to real life client experiences we've had is we have that but then we can actually take a real client issue. And we can then go as I like to say, we go down the basement actually make make stuff we can actually make physical stuff and make digital stuff. That's what's really unique about this, right? It's one thing to go be inspired and have to go back to your real world and say, Oh, great, but I don't have that. And I have this I use this technology. None of that works. It's another to come here and say, Oh, wow, they have all these digital applications. And that's actually on SAP. We have SAP here Wow, that's on PTC, we have PTC. And oh, by the way, we have a hodgepodge of technologies here just like all of our clients. And downstairs, we kind of have a brownfield and upstairs here we're kind of talking about new and a Greenfield. So we have all those different different, you know,</p>
<p>05:17</p>
<p>when When, when, when we arrived, the rotunda, it's, it's, it's big it is, and it does take your breath away. So you're saying, Okay, what is this place out? So there's the rotunda, you go, wow, it is different. And then you take the journey down, and then you just keep on going down. And and what it's like 60 60,000 square feet. 66,000 square 66,000 Square feet. Wow. Yes. Of just innovation of just</p>
<p>05:46</p>
<p>Yeah, real. Real. Yeah. Real meat, authentic. I call it authentic innovation, because you can actually see real outcomes like wow, this actually got innovated, put quotes around it here. And here's the real product, they got created a real digital app they got created. And here's the 18 month journey that got us there. Yeah. That's why everybody loves people love the stories, the physical space is great. But then the real life stories, the outcomes and how we got there, that's what people want to know.</p>
<p>06:11</p>
<p>See. And what's interesting, this is what, what I realized here, and I've had a number of conversation is it's not a slam on anybody. Please, please, please, please don't come texting me or whatever. It is the fact that it Israel, you see tangible results. You see, the solutions. You see, it's right here right now. It's not vaporware. It's not interesting thinking, right? It's it's real. Exactly. And the process is solid of how you get it from that idea, all the way through to the market. And then do it again.</p>
<p>06:48</p>
<p>Exactly over and over and over again for and I'm sure Mr. Nottingham bragged a bit about 95%. I always do it over under you know how many times he typically says it over understand normally how many times he said it.</p>
<p>07:01</p>
<p>But again, another way to bring</p>
<p>07:04</p>
<p>that helicopter in it probably so it's for you. Right? Probably. So you're that big</p>
<p>07:07</p>
<p>of a deal. Going to get Yeah, yeah. No, he he said 95. Yeah. And then he also said, the 5% is what? What does he say with about the 5%? Well,</p>
<p>07:18</p>
<p>5% is what typically, that's that's what company success rate typically is for r&d, right? Billions n and if 5% successful, the other 95 is not</p>
<p>07:26</p>
<p>but the success of what now, you know, Nottingham's work, and why what is being delivered here is that you take it from cradle to grave. Exactly. And that is that's the secret sauce. It is the secret sauce. Because there's a lot of challenges. It's one thing to say, Hey, I got a mic. It's great mic, fine. But how do you do it? How do you make it? How do you how do you scale it? What do you get? How do you get it out to the market? Right? How do you source it? All of that stuff is impressive. It is very impressive. Why is it important for you? And why to be here?</p>
<p>07:59</p>
<p>What's the future? Right, this is we're looking forward. And that's what's cool about this place. You know, a lot of folks, you know, obviously for a long time, 100 years plus Ey has been phenomenal at doing audit doing tax work. You know, doing diligence work, financial work, we continue to love that business and bring a lot of value create a lot of value for clients. This place is about looking more forward, right. It's about what's your next frontier of growth? What's our next frontier of growth? How are we going to help companies to you know, take that next? You know, take take, take the next hill right, the next? What's their next big agenda, if you will. And that's why we're so excited about this place is, as I shared with you earlier, I think we're off off, off camera Off mic, if you will, is chatting we just chit chatting so why sir? Where were we so excited about it? Trains dollars being spent every year? Lot of it some depend on what you read? Yeah, 80 to 90% of it actually isn't creating the result that people are expecting. So what it is at me look at, I can even share with data sources there. It's a huge number. So something's not working right now. There's some additional insight needs to be brought to the table new way of doing new way of thinking. And that's what this place allows you to do create a chi i like to call it concept to market, right? You know, from a great idea all the way through to designing it all the way to engineering to prototyping, but but again, now we're adding to it is this connectivity element, right? And data, you know, what's the importance of data as it relates to a new concept and a new product and a new, you name it piece of equipment, you know, what role should data play? And then once I have that data, I can't tell you how many clients have said, Hey, we're all in on connectivity. We've spent a bunch of money, we've added greater connectivity or products. We know what we can't charge for it. We're not making any we're not we're not actually getting any value. We've added that element of connectivity, but we haven't adapted our business model yet. to actually benefit from it, many organizations are struggling with as well. So you can come here, you also can take that business model, you know, challenge on as well, there's so many different things that you can do across the spectrum.</p>
<p>10:12</p>
<p>And we spoke about this offline. There, there is a need for companies to be engaged. That's one to, to my challenge is to find that trusted resource to say, I have all this data, I got a data I'm collecting data, Leila data, it's a tsunami of data. Yeah. But I have no idea how that data is going to bring me value to make my business better. And my bottom line, right. But you could theoretically, theoretically, you could come here physically, and have a conversation and say, this is the data. Yeah, I got this manufacturer amount, blah, blah. But whatever the story is, yes. And be able to have that conversation with you.</p>
<p>10:48</p>
<p>Yeah, more than a conversation, we can actually show you some live use cases on how we sort of solved it. For other companies. And similar with similar situations, right? It's really, you know, show me something, right. I mean, I got lots of folks that tell me and talk to me and tell me why data is great, and what they can do for me. But here you can actually come, we can likely pull up three or four very specific use cases are on point and say, here's the here's the journey that we took this client on. Here's, here's here were the pain points. Here's the problems we're trying to solve. And here's the outcome. And here's how we got there's the process that we used. That's what's different.</p>
<p>11:22</p>
<p>It's real. It's real. And I do like that. Now, let's talk a little bit about COVID. Right? I believe me personally, I could be completely wrong, and I'd feel comfortable being wrong. Anyway, pre COVID. We were bringing our became maybe our C game. We talked a lot about digital transformation. We said yeah, that seems like it's great. COVID hits. It's a slap upside the head, no doubt about it. I believe that COVID has created a more collaborative environment because people are searching for solutions. Yeah, we got the bad stuff. But I'm not talking about that. But I think the good stuff is like, I got to come to a Jerry and say, Jerry, I need help. Yes. And I have to have this conversation. I'm not sitting here with my, you know, cards close to my vest. And I'm not, no, I'm willing to collaborate. I'm willing to venture into the innovation space. So that's what I think.</p>
<p>12:19</p>
<p>Oh, absolutely. We're seeing it over and over again. Because if you're not doing it, your competitor is right. Yeah. I mean, yeah, you know, I would say a lot of progress, you know, has been made, and had to be made. I mean, you think about you think it's something right now we're on video, but, you know, a lot of times where zoom, we're on teams. Yeah, I mean, I think about just simple stuff, like pre COVID. Very few of our calls, global calls that we had as a team, or our meetings with our clients would have been video. Now all of a sudden, they're all video. And oh, by the way, when you decide you're going to do a phone call, and you don't get on video, everyone's like, where's Jerry? Why is it Jerry on video? It's think about, like how quickly it happened. Right? Right. And like when you want to, you know, get your, you know, whatever it might be your burrito in the evening, you know, now you go on the app, and you order that burrito, you don't think twice about, I'm going to go pick it up, they're going to deliver and I'm going to walk into the restaurant, it's all gonna be, you know, me touches. Well, the same thing for manufacturers, right? I mean, now, if you think back, you know, when this whole thing got started, people were scared to death of having third parties into their operations onto the shop floor. That's true. Right. And so what had to happen? Well, we had to start thinking about remote, you know, doing in servicing? And you're in the maintenance, right? Yeah, how do we actually start to do remote maintenance, right. And one way to do that is through digital connect, and getting getting more connected, right?</p>
<p>13:43</p>
<p>Edge cloud, you got IoT, whatever it might be. It's, it's transformative. And what I see and what's interesting in when we talk about maintenance space, is that we get to the point where the data, I'm collecting data, the data is it has knowledge in it right? And I'm gonna, I'm gonna analyze that data through whatever parameters or whatever AI, whatever that tool is, and then be able to say, hey, there's a trend that's taking place on that asset, it's remote, bring this, that and the other thing just because, well, that's what you need to bring, because that's what the failure mode say, Go on out there. And it's so efficient. And so your, your asset uptime, through data analytics is is improved, because that thing's not going to fail. Because it's notifying you, you get out there and maintain it. Boom, backup. Amen. Amen. And that's it. That's across the board with manufacturing in general. Absolutely. greater capacity and so on and so forth. Yeah, absolutely. Where do you see it going? Where do I see it go? Where do you see it going? greater adoption. What what I mean, it's still there's a lot of people thinking that it's it's it's more buzzword ish. Yeah. Hey, digital twin. Hey, cloud. Hey, clouds, a little bit more able to sort of like yeah, I say pictures to the cloud. They get that I got that right. But it edge IoT data analytics AI may Where do you see all of that going? Is it going to be real?</p>
<p>15:06</p>
<p>Absolutely. I'll just tell you we've had, you know, at this point, we probably had 25 to 30 companies. And granted, we just launched, you know, two and a half weeks ago, but we did a lot of pre launch activity. Right. And I can talk about it. Oh, great, wonderful.</p>
<p>15:22</p>
<p>He doesn't go ahead but you go right ahead and ride his coattails because Yeah, well, hotel</p>
<p>15:26</p>
<p>is a good is a good hotel. And I'll tell you that, that every, every company that came in here was was was talking about disrupt disruption. Okay, now we're gonna get the digital. Yeah, yeah. But it all it all sort of starts with disruption. Right. So I can't tell you and since we're talking about industrials, and manufacturers, which I love, at least half of them said, hey, my product portfolio hasn't changed in 50 years. Many of them said, for the most part, we make this this product, it hasn't changed in 40 or 50 years. But oh my now I look at electrification and the impact it's going to have, depending upon what you know, where you are in the supply chain, right, many of the big industrials are tied to you know, combustion engines, some form or fashion, right? When you look at ESG, and you look at sustainability, you look at their products, they're thinking, Oh, my, you know, this is real, this is going to happen, we're gonna have to rethink impact we're having on the environment. It's not just a, you know, a lot of you know bantering, it's it's happening and products are changing. And regulations are changing, right? Yeah, there's like one thing after another, almost every industry has something incredibly disruptive, that is right in front of them. And because of that, they're saying, Okay, we have to think differently. And I love the saying of it's, it's more about why not versus why. So it's, it's, you know, why can't we go do that? Why shouldn't we go do that, as opposed to for the last 40 years, it's like, hold on a second, we got a good thing going, why we need to change this. So</p>
<p>16:58</p>
<p>that that that speaks to the culture you're absolutely spot on. And there has to be that shift in culture that shift in thinking yes, to be able to begin to embrace this, whatever this is.</p>
<p>17:09</p>
<p>Exactly. Exactly, exactly. And then if, you know, I'm sure Mr. Nottingham talked about the customer, right? So you know, who is the customer, it's a customer, it's a consumer, it's, you know, it's a it's a distributor, it's a wholesaler, it's, you know, especially in this b2b world, all of that is in major disruptive situation right now, right? Everyone's trying to they're trying to get closer to customers? And how are they going to get closer to customers or getting closer customers by having their products be more connected? Yeah, right. And in spot and, and, and once you have that, if you think about that's worked with the membrane, that's where it starts, now of a sudden, you understand the products got to be smarter, they got to be more connected, they're going to be providing more insights. Now, all of a sudden, I got, I got more informed more intelligence, as you said earlier, and then that's going to be that's going to drive smarter supply chains, right, I can see social media, you know, someone big, and a movie star, or someone is touting some particular product, and I haven't I have I have, I'm in the supply chain of that product. You know, in today's world, what happens? The product goes nuts, everything sells off the shelf. And a month later, you know, everybody becomes</p>
<p>18:15</p>
<p>a supply chain expert, because they can't get that dog gone. Toilet paper?</p>
<p>18:20</p>
<p>Like, where's it gone?</p>
<p>18:24</p>
<p>Now, if you have the ability to see, okay, hold on a second, we're actually, you know, monitoring what's happening, all these all these different, you know, sources, not just the equipment, yes. But social media. Yeah, everything else. Now, all of a sudden, I know something's coming, I can get ahead of it. And I can start producing it ahead of time. And I can take full advantage of that opportunity. So you know, that insights from products, obviously going to drive a much more improved operation, and our ecosystem of partners. That's another that's a whole nother, as we get into all the way down to the shop floor, right? And making sure that I'm utilizing that capacity in the best way possible. So is it going to happen absolutely is going to happen. It's going to happen faster than we could ever imagine. So with</p>
<p>19:05</p>
<p>that said, how do you how do you consult or work with a client that is seeing this out there? Yes. You just rattled off? Oh, just the world is changing. We like it or not. Where do I start? Yeah. Well, that's quite like, what's my first step? What? Can I incrementally go through this process? Like, it's like there's a low hanging fruit?</p>
<p>19:27</p>
<p>Yeah, absolutely. You can. I mean, there's, you know, the first thing you need to do. We have, we call it the digital transformation playbook. And it's okay. And it starts with, you know, assessing sort of what what your current maturity is, seeing where you have gaps, and understanding, you know, where might we plug in some of these digital capabilities to close some of these gaps that we have today. It's almost like you and I think we were off. We were offline or today I said, many organizations will say, digitize and solved anything for me. Right. Okay. And then as soon as you say, Okay, well give me what is the biggest thing that needs us off? And they'll describe something to me. And I'm like, okay, great. That's here's the digital application that would solve that. All of a sudden, they're thinking about digital a whole new way. Okay. Now, again, there's some foundational elements you need to have, yeah, Dane, that no doubt about it. But I think the best place to start is, what are the biggest problems that you have today? And are there digital capabilities that we could leverage today to solve those those bigger biggest issues you have? And then from there, that becomes a platform toward a broader transformation?</p>
<p>20:41</p>
<p>Yeah, and I don't know how you can. I mean, we talk specifically many people talk about the resource challenges. Right, and and how do I get people? Yes, in my organization, to do what I need to do. And that is, from my perspective, there is a need to be able to market and recognize that digital transformation. What we see here in action, yes. is really a wonderful career. A Absolutely. And and it's not just your dirty jobs, whatever it is, it is a spectacular career. You're and I I think that that has to also be a part of that. Absolutely. It's hand in hand. It's,</p>
<p>21:23</p>
<p>yeah, there's a talent agenda. There's also a leadership agenda, too, right? That goes along with it. Yes, yes. So So everyone's quick to say, hey, there's not enough talent. But</p>
<p>21:32</p>
<p>you bring up another point that has to be addressed.</p>
<p>21:36</p>
<p>I always say there's this huge gulf between the 38th floor and the shop floor. There's a lot more sort of capabilities. Many companies actually invested in the shop floor and a lot of these technologies we're talking about, but this translation to how does it show up in the p&l? Or how's it going to show up in my finished? Yeah, that hasn't met that hasn't hasn't happened yet. Jerry, how</p>
<p>21:56</p>
<p>do they get ahold of you?</p>
<p>21:58</p>
<p>They call me. They can call me.</p>
<p>22:00</p>
<p>Are you how are you? You call this home? Most of</p>
<p>22:03</p>
<p>the time, I'm here. I'm here. Seven days a week.</p>
<p>22:08</p>
<p>Wow, you are committed. You are a digital committed guy. Man, I'm telling you. This is exciting. Yes. I wish I was you wish I had your hair, which I don't have hair. Everybody knows I have no cap on. I do it because well, it's a personal issue. Anyway, you were absolutely wonderful. Thank you very much for being on industrial talk listeners. We're going to wrap it up on the other side, we're going to be able to provide all the contact information for Jerry as well as Nottingham Spirk as well as anything else you got. You got to make this this has got to be a priority. Put this on your bucket list. When you come to Cleveland. Visit this incredible site. The return to itself is just spiritual. It really is a pipe organ. It's like you walk in rotunda, pipe organ. What is that all about? Alright, thank you very much sharing my job. Thank you very much.</p>
<p>23:01</p>
<p>Thank you for having me. All right. Stay</p>
<p>23:02</p>
<p>tuned. We'll wrap it up on the other side.</p>
<p>23:05</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>23:13</p>
<p>What did I say? Were you gonna I mean, wasn't that a great interview? And what I like about it if we go to Nottingham, Spirky wide, and and not many places, you could say Rotunda. I mean, it is. It is it's a rotunda. And it is impressive. But the reality is, is that they bring things to market, right? They they bring it from beginning to end. And it is inspiring to see them right in the middle of solving problems and making things happen. That's why industry is so exciting. That's why you know books like the future faster than you think. They're right in the middle of it. I'm just gonna reach out to Jerry. And that's g o o t E. Go T is his last name. Reach out find out more. And he's got a major stack card out there. Thank you very much for joining industrial talk people. Be brave, daring greatly. And hang out with people like Jerry. They're bold, brave Derek Redmond Nottingham spurt, and you're going to change the world. Thank you again. We're going to have another great interview shortly. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jerry-gootee-with-ey/">Jerry Gootee with EY</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>John Nottingham with Nottingham Spirk</title>
		<link>https://industrialtalk.com/episodes/john-nottingham-with-nottinghamspirk/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 16 Nov 2021 15:00:00 +0000</pubDate>
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					<description><![CDATA[<p>On this week's Industrial Talk Podcast we're talking to John Nottingham, Co-Founder of Nottingham Spirk about "Solving Customer's Problems Through Innovation".  Get the answers to your "Customer Centric Solutions" questions along with John's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/john-nottingham-with-nottinghamspirk/">John Nottingham with Nottingham Spirk</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/fb23c475-1e2d-456a-a2a0-9ea622f8f270"></iframe></div><p>On this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>John Nottingham, </strong>Co-Founder of Nottingham Spirk about <b>&#8220;Solving Customer's Problems Through Innovation&#8221;</b>.  Get the answers to your &#8220;Customer Centric Solutions&#8221; questions along with John's unique insight on the “How” on this Industrial Talk interview!</p>
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<h2>JOHN NOTTINGHAM'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/john-nottingham-a359a9a/" target="_blank" rel="noopener">https://www.linkedin.com/in/john-nottingham-a359a9a/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/nottingham-spirk/" target="_blank" rel="noopener">https://www.linkedin.com/company/nottingham-spirk/</a></p>
<p><strong>Company Website: </strong><a href="https://www.nottinghamspirk.com/" target="_blank" rel="noopener">https://www.nottinghamspirk.com/</a></p>
<h2>PODCAST VIDEO:</h2>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>nottingham, customer, patent, innovation center, obvious, big, problem, innovation, john, sherwin williams, put, digital, location, prototype, product, industry, dazzled, manufactured, scott, real</p>
<p>00:00</p>
<p>This industrial talk podcast was recorded on location at Nottingham, Spirk and E and y or Ernst and Young or just EY. Both companies dedicated to your success focused on the future and solving big problems contact Nottingham Spirk and EY if you have a desire for a brighter future</p>
<p>00:27</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So good on your hardhat grab your work boots, and let's write</p>
<p>00:45</p>
<p>Welcome to industrial talk the number one industrial related podcast in the universe. And I'm not overselling that. It celebrates you the industrial heroes, the people that get it done. You are bold, you are brave. You dare greatly you innovate. You solve problems. You're changing lives and you're changing the world each and every day. And that's what this platform is for you for you. We celebrate you. Alright, we're broadcasting if you've heard the last one we're broadcasting from Nottingham Spirk. You're saying yourself, Scott, I don't know what that is. You will because I'm talking to the gentleman right here. Right next to me. His name is John Nottingham. And he is one of Nottingham sorry, he's not the Nottingham sorry. Let's get cracking. HEY, this is fantastic. Like, I'm telling you, listener, listeners, you need to put this on your bucket list. Big time. Can Can people just come in and see this place?</p>
<p>01:40</p>
<p>By LIDAR? No.</p>
<p>01:42</p>
<p>Well, do I know somebody that can make that happen?</p>
<p>01:44</p>
<p>I promise.</p>
<p>01:47</p>
<p>So contact me and I'll be able to open doors because this is a spectacular, and I mean, spectacular location. For the listeners. Let's just level set real quick here, John, just give us a little I mean, clearly, it's a bigger conversation, but just give us a little background on who you are.</p>
<p>02:05</p>
<p>Well, my partner John Spirk and I graduated from design school, and we both got fortune 500 job offers my parents were so proud. And we turned it down.</p>
<p>02:20</p>
<p>Then your parents are saying what we found</p>
<p>02:23</p>
<p>a garage. And we started an innovation company and our parents said, What are you doing? What is that? We did it? And I never looked back?</p>
<p>02:34</p>
<p>See? So the question is why? I mean, that's not conventional thinking, John, it is not. It's not it. And I guarantee you, your parents are saying we need to what, what you just graduated, and that's a heck of a school. Yeah.</p>
<p>02:49</p>
<p>But But we wanted to do something different. You know, we wanted to do something big. And we had to start small.</p>
<p>02:58</p>
<p>Right? And by the way, if you're listening, that's a helicopter flying over cut, top of us disregard John's more important than that helicopter. So let's listen to John there. But why? What was that inside of you that said, hey, I want to do something because you come here today? Yeah. I mean, you've seen the whole journey. You come here today. It's impressive. Nothing less, nothing short of impressive. Why at that particular time, did you guys say I'm going to go to I'm going to go a different direction?</p>
<p>03:25</p>
<p>Well, we've always created, we were always, we're always building things, always designing things, always innovating things. And graduating, we just kept going. We just kept finding companies that wanted to go on a journey. And create something and and grow.</p>
<p>03:45</p>
<p>See, this is interesting. I had a conversation with a gentleman and and what stuck out and you guys live it here. Yeah, this is what's interesting. You think of the end user, you think of that person over here, that you're going to be designing something here. And you're going to say, hey, I want to solve a problem. I want to deliver something. I want to I want them to get a user experience, whatever that is. That that was was that a typical thinking at the time?</p>
<p>04:15</p>
<p>Yes. So every I don't care what business you're in. You have a customer, right? Yes. Yeah. So</p>
<p>04:24</p>
<p>you, let's put it that way. Yes. Or it's a hobby. So</p>
<p>04:28</p>
<p>the fortune 500 Number one CEO came to visit us. Ask Doug McMillon, CEO of Walmart, and I and he's going around our innovation center. Well describe our innovation center. Oh, yeah. Oh, absolutely. And I said Doug here, you know, you're the number one CEO in the world, largest company in the world. He says, You know, John, if I don't deliver to my customer she wants I'm done. I need innovation. I need something to make her say, Wow, okay, yeah. John, that's your job. I said, Your I</p>
<p>05:10</p>
<p>see this is interesting. Now I can I can rattle off all of the challenges of the pandemic. Yes. And they're out there got it understand. One of the things that I believe as a positive is the, the the need for businesses to collaborate to solve problems to figure out solutions. And one of the things that popped out is the power of that customer. All of a sudden, I can't get my products. And everybody's a supply chain. Expert. And and it's, it's an interesting realization of how important that customer is. And if you're not pinpoint focused on their needs, you're missing the mark,</p>
<p>05:54</p>
<p>part of our secret sauce. And it's so simple. And it's amazing how many people don't do it blows me away with my client partners, I say I want to know your customer. I want your customer inside our Innovation Center, inside our focus room, behind our two way mirror, I want you to see this the twinkle in their eye. I want to see the body language. They may not even say something, but I want you to see your customer. What are you putting your customers now, all of a sudden, now you have a pandemic? HEY, your your your customers freaked out? What are you going to do about it? Here's opportunity. Say every problem. Every every problem that I see is an innovation invention in disguise. Now, yeah, you'll say, I've got rehab 13 150 issued atoms that we have created co created with our with our client partners. 13 150.</p>
<p>06:55</p>
<p>That's, that's, that's spectacular. I don't have one.</p>
<p>06:59</p>
<p>There we go. So you know what? To get a patent, so simple. It's so no, no,</p>
<p>07:06</p>
<p>no, no, no, no, no, you're soft pedaling, because. Okay,</p>
<p>07:10</p>
<p>go ahead. I'm gonna give you this thing. There's only one criteria for a patent. patent claim. It has to be ready for this. Okay. On obvious. That's it. I'm serious. It doesn't it's it's not a good idea. It's not a great solution. It's if it's obvious, it doesn't get a patent. It only gets a patent if it's not obvious. That's it.</p>
<p>07:39</p>
<p>Okay, so I'm wandering the halls here, right? Yeah. And you've got example after example, after victory after victory of just displays. Yes. All excited. It's like, yes, yes. I just I'm dazzled right back. There was one in there. And when you have that definition, it's the baby cradle one, right? Yes. Come on. That's obvious. No, no, it isn't.</p>
<p>08:02</p>
<p>Hold on, hold on. You want to know if the patent is? Yes, please. Okay. It's easy to do a bassinet, right. Right there. Okay. Our client wanted to stick out. So we had to do something on obvious. So okay, what do I do? I have my customer come in a mother. She's gonna have a baby. What are some of the issues that are happening? So we look at the trends and there's one trend that mothers are co sleeping with their babies in their bed? That's not a good, a good idea. But I'm not gonna argue it. That's my customer talking. So what did I do? I did a bassinet that is swiveled on to the bottom Hold on a second. Hold on a second. Hold on. It's brought to the mother's bed. And the side has a spring and the mother can cradle and CO sleep with her baby in her bed and the baby is is comforted and safe. Now listen to this. So we so we got a patent on it. Right? An obvious yes, it's Las Vegas to the juvenile furniture show right? At the end of the show, they have an award for number one innovation at show. Guess which one didn't bang go okay. If you or your significant other is going to a baby shower wants a big deal. Maybe gift. It's the Bassen nest bass and nest an obvious Oh, this thing is the number one bassinet in the country because it's on obvious see.</p>
<p>09:48</p>
<p>So I'm walking by and I see it and then I realize it's like no kidding. Are you kidding me? This is amazing. Yeah, it is. Yeah. So okay, so as we as we venture in so here's the deal. Alright, so I come to you, I'm a business, I'm going, Okay, God, I need your help. You're going to go and you're going to look at my customer, whatever it is like, what do they need? And you're going to have a conversation. It's real. It's like, what are you looking for? What's what's going on? What's your pain, whatever, you</p>
<p>10:13</p>
<p>know, I say, Be careful what you wish for, because it will come true</p>
<p>10:16</p>
<p>in it and see, and that's interesting, because it's real out there. Right? What I am fascinated by it, is that you'd say, okay, got this idea. We go through the prototype, you're starting to design it. Right. Very cool, right? But you also throw in, is it? Is it going to be marketable? Is there a business case around that? Yes. And then all of a sudden, you're gonna say, okay, yes, yes. And then you're gonna say, now we have to modify, or we have to manufacture right? This product. Yeah, you're involved there. Yes. And that's why you have such great success, because it's cradle to grave grave. And it is because you, you take into consideration and this is where I find I'm sorry, I'm sure. You can tell. I'm geeking out everybody. This is just too cool. Right? Where it starts to fail is like, Here, here's your here. Here it is. Now. Good luck with it.</p>
<p>11:07</p>
<p>Now, let me tell you, that's cool. Let me tell you the secret sauce. Don't tell the other secrets. Anybody? Okay. Remember that? 13 150 patents I say? Now, the US government has given 10 million patents? What percentage? What percentage of those 10 million do you think have been commercialized? What percentage?</p>
<p>11:30</p>
<p>I unfortunately know the answer. Because i i I'm very inquisitive. 5%. Baby?</p>
<p>11:36</p>
<p>Yes. 5%? Yes. 5%. That is, everybody knows that number. All right. Everybody knows, like, that's</p>
<p>11:43</p>
<p>common knowledge.</p>
<p>11:44</p>
<p>I got a patent award. I was. I was National Academy of inventors. I got an award from the from the commissioner of US patents, and he's putting the metal around my neck. And I reminded him I said, I said, you know that only 5%? Yeah, I see it. He's like, Yeah, yeah. I said, we have 1300 50 patents. 95% have been commercialized 95%. And</p>
<p>12:11</p>
<p>the remaining 5% are still in the process of getting commercialized yet.</p>
<p>12:15</p>
<p>So So here's the thing. Why is that? Big? Why? Why is the track record of other patents so abysmal? Because they're invented in silos? Yeah, you have an insights group. And that they throw it over the wall, and it goes to a design group, they throw it over the wall, it goes to the engineer that throw it over the wall to the prototype, or they keep trying it over the wall. Okay. And by the time it's at, it doesn't bear any resemblance to where you started. You see him saying, what we do, this is what we do in our innovation center here. And you're looking at it, it's historic Bill, you like this?</p>
<p>12:54</p>
<p>That's a whole nother conversation, because I just look at it. And it's like, all I can think of is how did they get the material in here? How did they, they built it. And then when you go when you walk in the rotunda, whatever you want to come back,</p>
<p>13:07</p>
<p>you know, you know, the return of our innovation center is bigger than the US Capitol.</p>
<p>13:13</p>
<p>Spectacular. That's the first thing I noticed. It's like, whoa, whoa, taking my breath away. I</p>
<p>13:21</p>
<p>know. It's impressive.</p>
<p>13:22</p>
<p>Very cool. So we're second, the secret sauce that gets thrown over the wall, throwing it over the wall.</p>
<p>13:31</p>
<p>We start with a plant partner, they have give me your biggest problem. Give me your biggest opportunity. Just you think it's impossible? On obvious, okay, right. And we put a team together at the very beginning, we have a project manager, okay, the project manager has leads for insights, design, engineering, prototyping, digitization commercialization, and they're all there at the front end all of them. And they very carefully go through a 12 month process to commercialization and 95% get there. That's the difference.</p>
<p>14:14</p>
<p>How do you and because I, I interview many within industry, my backgrounds industry, and I and I've been experienced in that, that conference room where somebody comes up with an idea. Okay, it might not, it might be a little off the mark, but there might be some nuggets of truth, right? Yeah. But in industry, it gets shut down.</p>
<p>14:40</p>
<p>That's the problem. That's the silo. Exactly. Correct.</p>
<p>14:43</p>
<p>Yeah. So create that cool. Okay. So what we do, don't shoot people do we do</p>
<p>14:48</p>
<p>is we start with the customer. We start with how right? It's all right. Okay. You start with a customer. So you bring a customer in. Okay. and you start talking to him, you know, what about this product or that product? What do you love? What do you hate? What this? Did you start getting this input, okay? And you get their pain points. And you can you start, all of a sudden you open the customers mind and you start picking their brain, what do they do? What do they want, so forth. That's number one. Then you take all of that great data, and you go into your designers. And now your designers have what we call a creative session. And the creative session is we focus in a room, you have about eight to 12 people. And we focus on what we call mild to wild. Man, it's cool. Alright, so mild is the obvious thing, you know, just get that out of your head. Okay. Yeah. Now, you got that out your head. What's the wildest thing you could say? I don't care if it can't be done. I don't care if the technology then I don't care if it's levitating. I don't care what what is the wildest, wildest thing? Now get that out of your head. Now, everything in between, now you have 100 ideas. 100 ideas, I call that the diverging concept, you diverge, and you just, there's no bad ideas, by the way. Nobody can shoot anything down. Okay, good. And you do that. So now the walls are literally filled with posts, felled, and you're exhausted and you go home. Okay, you go home. The next session is the con verging session. You take those 100 ideas. Now you separate them in groups. You sketch your best ones, and everybody takes turns saying, I like this one, make a presentation. But here's this here's the here's the sacred thing. And I'm gonna give it don't tell anybody. Okay? Don't listen, guys. Everybody has three is everybody can do this. By the way. 333 note cards. Everybody gets three note cards. One note card says, nice. One note card says, Who cares? And one note card says, wow. Okay, now, it's coming out now. Put it down. Yeah. Make your make your passionate presentation on this idea. Now everybody at the same time, put up your notecards. Okay, now, he's made a passion or he or she made a passionate thing. Everybody says Who cares? I don't care. Get rid of it. It's never gonna fly. Okay. The next guy comes up. Next person comes up mix their passion thing. Nice. Nice. Nice. You know, that's the hardest one. Yeah, because everybody's got nice product too many nice product is produced. Nice and nice. And they come out. And they have nice sales. Nice sales. But when you have this thing, every once in a while you do. Everybody says Wow. Wow. You know, when you walked in, when you walked in our rotunda, what did you say? Oh, I</p>
<p>18:07</p>
<p>said, Wow, I did.</p>
<p>18:10</p>
<p>Not planned. Wow. Is it emotional response? Boom, wow. Okay. When I when I have this idea, and I put it in front of the group, and I say okay, put your note cards up and everybody says, Wow, I got a winner. I got it. Okay. Then the hard work starts. Yeah. Then you, you know, you design, you make a prototype of it, you always come back to the customer. Okay. You keep on going here. I had a thing, Scott, I think it was a new Iron, steam iron. And it was a prototype, but it looked just like the real thing. And I had a woman in there and said, I want to buy this thing. And we said, well, you know, it's a prototype. It's there's only one I mean, she did she She put her arms around it says I'm not leaving. I want to buy this thing. I knew I had a winner.</p>
<p>19:04</p>
<p>So this is interesting. Yeah. So there's a tremendous amount of energy. Oh, by</p>
<p>19:08</p>
<p>the way, become the number one selling art in the United States. But it is what yeah, what is it? What's the number one? I</p>
<p>19:14</p>
<p>don't? Don't know. But there</p>
<p>19:17</p>
<p>you go. I got a million of these stories to see, here's the deal.</p>
<p>19:20</p>
<p>Here's the deal. What makes this location this innovation center? Yes, this juggernaut and solutions is the fact that when you walk around your to your team, you can go from concept all the way to your</p>
<p>19:38</p>
<p>creating vertically integrated right there. Yes, everything's there.</p>
<p>19:43</p>
<p>Everything's there. Yeah. And you're saying I'm looping in the customer at the same time. So all</p>
<p>19:48</p>
<p>the way through ERP we are at this stage, the customer comes back. And you know, we know by the time we're out in the market, we know but then yeah, but then we never go on a national launch. We go on a soft launch. One soft launch with one retailer, one region of the country, because we want to know, even if we think it's a winner is the price right is a position right? Is it packaged? Right? Is it gonna? Is it gonna perform the way we want to? And then we see that and if there's a if there's an issue, we'll tweak it. No problem. But when we get it right, then scaling is no problem. No problem. It's just so exciting. Let me tell you this story. Amazing. I've the Sherwin Williams twist and pour paint container. You see that?</p>
<p>20:33</p>
<p>Okay, so I've seen it. Yes. Okay, good. Talk to us about the show. Cuz it's obvious, but everybody knew he's like,</p>
<p>20:41</p>
<p>talk not only is it not obvious, I've got 23 patents on it. But yeah, who's counting? Who's counting? Who's counting? Okay, so paint has been in metal cans forever. Okay. You need a screwdriver, open it you need a hammer to close it. You know, you know the contractor. He doesn't care. But the do it yourselfer does big time. So we bring the dirt yourself around. She says I can't get a butter knife to open this. I mean, I don't want what if I had</p>
<p>21:11</p>
<p>sorry, guys, five years? Yes. I was there. butter knife we're getting</p>
<p>21:17</p>
<p>we're getting so they got to open the open the thing with a with a thing. It always pours down the stack. You gotta have a hammer to close it. It's messy. You know what? Maybe there's a better package. So we did. We partnered with Sherwin Williams, we created a product called a question pour paint container. You don't need up, you just twist it open. You poured it doesn't drip. You push it back. And it's a square can and it's wonderful. Now we knew the customer liked it. Loved it</p>
<p>21:48</p>
<p>doesn't get stuck. Now. See, when I saw it out there on the floor, or wherever it was within the journEY around this place? When I saw it, I just said how many times have I taken a can use the butter knife, open it up? Had to share it or do whatever and then close it back up with a nut with a hammer. And it splatters everywhere. It was just but it never changed.</p>
<p>22:15</p>
<p>Is that good customer engagement? I don't think so.</p>
<p>22:17</p>
<p>No, not one bit. This is it. Right? Do you like it?</p>
<p>22:21</p>
<p>Great right here. See? So that is dazzling? Right? It's dad?</p>
<p>22:29</p>
<p>He does stuff all day long. Man. This is a blood test with that. It's it's the it's that little machine. Gotcha.</p>
<p>22:36</p>
<p>And that's it. Yes. And it is it is going to change blood testing in the world. Not the not the world. Why? The art. So let me tell you, let me tell you. It has a little has a little thing called the clock chip, you prick your finger, you take a blood test, you put it on our little handheld machine, right? And instantaneously. You can tell for instance, if your blood is too thin or too thick if you're taking a blood thinner, okay? With not with no antigens, it's used. It uses physics instead of chemistry. Alright, you don't have to get antigens from China. You can do it right here. It's all digital, and it's instantaneous has never been done. And it's on obvious</p>
<p>23:24</p>
<p>scene. That's amazing. Yeah. So you just eliminated the necess. The supply chain, it says it's it's digital. It's right next right there. It doesn't have to tell you, man, it's, it's spectacular.</p>
<p>23:38</p>
<p>It's been what care bike? Yes. mountain bike. So the bike has been manufactured in Northeast Ohio. And because it's an E bike, it's got software that has three modes. One is E by, you know, 25 miles an hour, no license, moped well, more powerful and full on badass motorcycles. 85 miles an hour, right? Yes, same thing. Yeah, it's been manufactured right here, and it's got a plug in battery, you can take it out, you can run your laptop on it in the woods or whatever. I mean, it changes the game, and it's gonna be manufacturing. So</p>
<p>24:21</p>
<p>I have we could, we can definitely talk forever. For me, I don't have the time. I could just sit here and have a great DisnEY Land of innovation, big time. And it is true that you're not underselling that one bit. Oh, not one and how bad now one of the questions I do have, because you've been around for many years. I think we're coming up on what the universe is Xero big 500 And we're starting our second five year 50 year plan. And you should yeah, you'll be around. There's a legacy here.</p>
<p>24:51</p>
<p>We're working. We're working on that. Yeah, you're</p>
<p>24:52</p>
<p>fine. You're fine. But the thing that I'm interested in is how did this whole it's like one day People were talking about this digital transformation. It's great. It's, it's good around a coffee table. But now it's real real. How has that really impacted the way you look at products? Everything</p>
<p>25:12</p>
<p>is digital today, everything. And, and I, you know, when you go into our prototype facility, which is like that prototype, isn't that great?</p>
<p>25:21</p>
<p>I like every I even like, I mean, I like every part of this building.</p>
<p>25:25</p>
<p>Here's the things we ourselves was factory 3.0 Here, we've got all of these, these, these CNC machines. Yeah. And in digital, 3d printing is all that stuff. But we are even taking the ones that are like 30 years old. And we're digitizing. You don't have to have a brand new. You don't have to redo your factory. That's it now. Yes. And so you can you can get you can get predictive maintenance, you can get yours next. Oh, you can do a digital twin of your old old factory and bring it up to factory 4.0 and an eight that hard. See,</p>
<p>26:05</p>
<p>where do you see it? Okay, put your future hat on. Okay.</p>
<p>26:09</p>
<p>Are you kidding me? Scott, I always have my future.</p>
<p>26:12</p>
<p>He was taking a group around his organization here. And you can tell that there's a there's still immense passion. You're never tired about? Oh, no, no. And rightly so. I was born to do you were born to do this. So where do you where do you think it's going? Where's this? My</p>
<p>26:28</p>
<p>God? The sky is the limit. We just have the launch pad here. Alright, we have the launch pad. We're building the rockets. And I don't know how have these rockets are gonna go but the sky's the limit. I'm telling you.</p>
<p>26:41</p>
<p>What if a company wants to get ahold of you, what do you do?</p>
<p>26:43</p>
<p>Pick up the phone.</p>
<p>26:48</p>
<p>World Wide Web, you know that that internet,</p>
<p>26:50</p>
<p>you can push a</p>
<p>26:51</p>
<p>button rallies. And I'm telling you, it's an honor. This is exciting. This is this is the manifestation of me as a kid going to DisnEYland. And in the Carousel of Progress, I have to share this reel with you real quick. So I was here last night, doing a walkthrough, getting all giddy getting all just so jazzed about the whole thing. I go back, my wife and my son are with me. And I just said you can't believe it. And I'm hyperventilating as I explained this particular location, and that I yanked my son. I said, You got to get out. You're coming down here, just because I want to see the dome. You got to see the dome. And then we walked around and you guys have been absolutely gracious, gracious. And it's very cool. Thank you. Excellent. Alright listeners. You can reach him out of the worldwide web. That is it's it's under</p>
<p>27:44</p>
<p>Nottingham's. Oh, there</p>
<p>27:45</p>
<p>you go.com Right. You got that URL.</p>
<p>27:48</p>
<p>I did that.</p>
<p>27:50</p>
<p>All right. We're gonna wrap it up on their site. So stay tuned, do not go away. You will not be disappointed.</p>
<p>27:56</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>28:05</p>
<p>Come on. You've got to love that conversation. That is Mr. John Nottingham. He is a trail blazer. You cannot and I mean, you cannot deny the impact that Nottingham's for E y is having in manufacturing industry as a whole. They are solving problems. It is a big deal. Nottingham spirk.com Go out there. And I'm just telling you, you got to put that on your bucket list for an opportunity to sort of see that location. You will be dazzled by alright. Remember, we've got to educate. We've got to collaborate. And we've got to innovate. Not an expert, Mr. John Nottingham and team Nottingham spurt. Classic example. Do not let another day go by without your commitment to that need to educate that need to collaborate and that need to innovate. All right. Be bold, be brave daring greatly. We're going to have another great conversation right around the corner. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/john-nottingham-with-nottinghamspirk/">John Nottingham with Nottingham Spirk</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Paul Casto with GE Digital</title>
		<link>https://industrialtalk.com/episodes/paul-casto-with-gedigital/</link>
					<comments>https://industrialtalk.com/episodes/paul-casto-with-gedigital/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 15 Nov 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/paul-casto-with-gedigital</guid>

					<description><![CDATA[<p>On this week's Industrial Talk Podcast we're talking to Paul Casto, APM Industry Principal with GE Digital  about &#8220;Managing Business Case ROI Risk&#8221;.  Get the answers to your &#8220;ROI Risk Management&#8221; questions along with Paul's unique insight on the “How” on this Industrial Talk interview! Finally, get your exclusive free access to the Industrial Academy and&#8230;</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/paul-casto-with-gedigital/">Paul Casto with GE Digital</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/a842a149-7460-4b7f-9715-46919c8bd5c3"></iframe></div><p>On this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Paul Casto, </strong>APM Industry Principal with GE Digital  about <b>&#8220;Managing Business Case ROI Risk&#8221;</b>.  Get the answers to your &#8220;ROI Risk Management&#8221; questions along with Paul's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2021. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>PAUL CASTO'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/paul-casto-2b8bb218/" target="_blank" rel="noopener">https://www.linkedin.com/in/paul-casto-2b8bb218/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/ge-digital/" target="_blank" rel="noopener">https://www.linkedin.com/company/ge-digital/</a></p>
<p><strong>Company Website: </strong><a href="https://www.ge.com/digital/" target="_blank" rel="noopener">https://www.ge.com/digital/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Paul Casto with GE Digital" width="500" height="281" src="https://www.youtube.com/embed/QZ70DFVq-bk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
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<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
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<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
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<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>projects, roi, organizations, business, companies, paul, industrial, maintenance, reliability, asset management, people, risk, create, deliver, plan, focused, area, professionals, technology, asset</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go</p>
<p>00:21</p>
<p>again, thank you very much for joining industrial talk the number one industrial related podcast in the universe. And it celebrates you industrial heroes, you are bold, you're brave, you're daring greatly. You're solving problems. You're innovating, and you're changing lives. You're changing the community, you're changing the world each and every day. If you're passionate about industry, yeah, this is where you need to be. Because we love to educate. We love to collaborate, and definitely love to innovate. Alright, in the hot seat, podcast, GE Digital is the company. And what's great about this particular conversation, we're going to talk a little bit about risk management and ROI on your asset management projects. Yeah, you need to deliver. So let's get cracking.</p>
<p>01:14</p>
<p>We're also sponsored by occurrent. And Fluke reliability, go out to their websites, both companies passionate about into your asset management, your your maintenance, and making it easy for you to achieve that uptime that is necessary for your for your, your project for your, your business, it's important, that's accurate, and Fluke reliability. Alright. I've been gone for a couple of weeks. And the reason I've been gone for a couple of weeks, I've been very fortunate to be able to attend broadcast from smrp, which is the Society of maintenance and reliability professionals. That was in St. Louis. And then I just zipped on up to Cleveland for the manufacturing and technology show. And both events were just absolutely spectacular. But here is what I learned. Write this down. I know you know it, but I'm gonna have to just say it anyway. Everyone, and I mean, everyone was talking about upskilling reskilling, how do I? How do I deal with my resources that are necessary to keep my doors open? And my business moving forward? Now there's a couple of conversations that are associated with that. That's one, we need people always, always always you need people? And what are the strategies around getting that done? And then to what innovation? What technology can we deploy to help create that business of resilience? So when we're at smrp, they're talking about keeping that asset up and running, managed properly, and and delivering results? And then at the manufacturing and technology show? What do we do? How do we keep people coming in? What do we how do we inspire, inspire our youth to be in into or get into manufacturing? Get into the profession of, of just, you have no idea what was just out there. If you are considering I just ask that you look at this stop. Because if you're young, and if you're considering a profession, I'm telling you, it's ripe, it is spectacular, it is innovative, you're you're going to be at the cutting edge of technology cutting edge of strategic directions for these particular companies. They need you. And that's why this particular podcast is here. Because we want to make sure that you get everything you can go out to industrial talk.com. And we have an education platform. We have all these great articles representing all these wonderful, skilled industrial professionals. You got to read them or listen to them. We got the videos out there. It is truly a great place to be able to begin your journey in the world of industry in the world of manufacturing in the world of industrial for Dotto. It is all out on industrial talk.com We try to have fun, because it is fun. We try to make it entertaining, because it is because it deserves that type of attention. So anyway, let's get on with this interview with Paul. So my a bit very fortunate. He was very busy at smrp. And I believe he is chair of smrp this time around. And boy does he has stuff to say and it's stuff that is very important, especially in today's world. You know, we talk about some of the challenges that have taken place within the COVID COVID pandemic, whatever you want to call it. And yeah, they're real. Don't get me wrong. It's challenging. But one of the great Things that I get out of it. And it was great to see people at these events, getting back to normal, collaborating, and really from the heart, and a desire to truly collaborate and solve problems. Paul is leading that effort at smrp, we're going to have a number of other great conversations. But if you go out to his stack card, yeah, he likes education. He, his, his business card is just way too small for how many things that he does is just as so it's not worth even trying to get all his education. God he is so committed to</p>
<p>05:38</p>
<p>asset management, reliability, maintenance, everything, he is a leader. So anyway, with that said, enjoy the conversation. Paul, welcome to industrial talk, thank you very much for finding time in your busy schedule to share and impart your wisdom and knowledge into the world of asset management, maintenance, and reliability, big time, I'm sure the listeners will grow to appreciate. I mean, you got some mad street cred out there, you do. And I was looking at you, and I'm not going down your bio, but reality is, if you go out to his LinkedIn profile, it's not as impressive as the bio that I received, because it just has you like education. And you're constantly educating, which</p>
<p>06:24</p>
<p>is that it's a fast changing world. And if we're gonna, you know, remain relevant, we have to keep our skill sets up.</p>
<p>06:32</p>
<p>You know, that's that's a whole nother conversation to have. That's a whole nother topic. Because I, I don't know how anyone, especially today, in this particular world, is not committed to some form of disciplined education, whatever it might be read a book, I don't care, whatever it might be. Daily, because you're absolutely right. It's, it's blistering fast even I can't keep up with it. Well, that's not saying much. Yeah, don't don't lose. Don't think about that listeners, I can. So for the listeners out there, Paul, give us a little background, little 411 on who you are. And then we're going to venture into managing business case, ROI risk, which is an important topic.</p>
<p>07:17</p>
<p>What's your so I'm Paul caspo, I've worked in this maintenance reliability asset management space for a number of years, I had a great opportunity several years ago to lead the reliability team for Eastman Chemical, they were really an industry leader Well, before I got there, and that's where I started my foray into really asset management, asset performance management, that that whole space, they were a user. I left Eastman with some other plans, but ended up with Meridian doing asset performance management, or I just call it APM. Globally, for a lot of customers and a lot of different industries. And then, as time went on, we had a buyout from GE. And so we're now at GE entity and my current work is a lot around, I would call it maybe front end engineering, helping customers identify what their business outcomes really are figuring out what kind of value they need to create, to achieve those business outcomes. And, and then after we do all that, we can worry about potential solutions to create the ROI, those three things that really need to be linked together. So I'm doing quite a lot of work in that area, as well as risk management, I'm doing some, some more of all things graduate work around risk management, and how do we manage the risk of ROI. Many times people build business cases and the business cases say I'm going to deliver such and such ROI, but, but deliver less.</p>
<p>08:53</p>
<p>It's interesting, especially the topic of risk management ROI, the financial component around the maintenance, reliability and asset management profession. Not to not to say that there's been snake oil salesmen out there, there have been and they, they they sort of diminish, unfortunately, the realities of an asset management reliability program within an organization and you're going to have to try to sort of distill that and get rid of the negative stuff because the the value is there. Is that not right, Paul?</p>
<p>09:29</p>
<p>Yeah, that that is correct. A few years ago, I actually did a study around this area, we went into our CMMS system pulled out all of our labor hours, all of our, our material hours, everything that we could put together in terms of, of the cost of these projects and looked at the returns and, you know, a good self respecting reliability project, in actuality should deliver over 100% return. Now, it goes up and it goes down. Some of them aren't nearly as successful as others, but it, it is a really high value area to be working in, if you can figure out how to properly execute it.</p>
<p>10:12</p>
<p>So that just brings us to the point of let's, let's talk a little bit about that from a. How do you develop now? I'm not going down the road of the CMMS. And, and bad data and pencil Web? That's a whole other conversation. I got it. But how do we build a the elements of a business case so that we can begin to truly and discipline a insights into the financial benefits associated with this particular case?</p>
<p>10:40</p>
<p>Well, the first thing we have to do is we really need to understand the business outcomes, what what are the drivers that the businesses are looking for? You know, as engineers, many times I say, we get caught up in the elegance of the technical solution. And, and we decide we need to implement this new technology, without really considering what we're there to do. And what we're really there to do is to create value for our companies, and to put together projects that give our companies the best opportunity for success. That's possible, you know, we live, we live in a probabilistic world not a deterministic world, and nothing is for sure out there. But when we start looking at projects, and return on investment, the place to start really is what are we trying to accomplish from a business perspective? The second part of that is what value do we need to create? And then and then we'll put together the project?</p>
<p>11:39</p>
<p>Just for clarification, what are some drivers what sort of give us an example of what outcome of a business give us just sort of a basic ones like, I'm a business, I'm looking at this?</p>
<p>11:51</p>
<p>Sure. This great example, a few years ago, I had Vice President calling me up, and they were very professional and nice. And he says, You know, I could deliver another million dollars to the bottom line, if I could just get over some reliability issues with my equipment? Well, I came out of the construction industry. And what that meant to me was, oh, boy, I really better get cracking here. So that's a great example, he could deliver another million dollars worth of profit to the bottom line of the company if he could get the equipment to run. So that's a great, great business proper.</p>
<p>12:26</p>
<p>See, and I can see that because you're you're talking with that particular example, an asset, the uptime production. And so that that's real time. And And typically, something like that just requires a little analysis on those assets that they've targeted, does that correct? Well, sometimes it's,</p>
<p>12:45</p>
<p>it's a little harder than that. But we do need to go in and do an analysis of why are they losing this? You know, what, what are the problems? And and, you know, what we'll find is, we'll find that some of the problems are definitely equipment related. There have been unexpected breakdowns, other other issues. But I typically also find that there's opportunity on the operation side, they're not running their equipment up to standard, they're not following good processes. And I have to say, to this vice president's credit, we actually contributed more than a million dollars, you know, we did an analysis went back and talked to him, and he focused quite a bit of energy around running a better operation, we focused on getting the equipment to run better, and together, we actually contributed more than then our target.</p>
<p>13:32</p>
<p>Wow. That sounds cool. I like that. I like that approach. And I like that focus. So what we have, from a from a business case perspective, we've got to understand the outcome of the business. Got it? Number two, is, are there steps in this that we need to be aware of?</p>
<p>13:51</p>
<p>Yeah, well, you need to understand the business outcomes. And then the next step is to figure out what value you need. And there are different types of value. You know, there's what I call hard value, that that's the easiest part, it shows up over on a company's financial statements, we sell more product, we increase the revenue, we reduce our maintenance cost, or our spares cost, we lower the cost of goods sold, both of which improve gross profit, that's one kind of value. Often what happens is we may go in and work with a customer and we may focus for six months in an area. And let's say we reduce the maintenance costs 10%. Now we have a choice. Do we take that out of the budget? Or do we reallocate that to another area of the facility that needs improvement? I call that firm value. And then of course, there's risk reductions. And that's at the heart of what we do in reliability it is it is finding that we've got a bearing problem a month before the actual failure, ordering that Barry planning the work and replacing that bearing and nobody even knows about it. So there's a lot of risk reduction activities and and then lastly, there's our intangible values. It's it's how we do our work. It's all of those things that fall into that category.</p>
<p>15:05</p>
<p>So, back to the example that you provided about a million dollar bottom line value, you were focused on the assets, but then the VP would be focused on the operations, which, which would pretty much fall into say, let's say, tangible value, that, you know, how can we be more efficient, whatever that whatever that focus needs to be? I like that. That's correct. Give me an example of risk reduction sort of nebulous. From my perspective, what is that?</p>
<p>15:39</p>
<p>Well, let's, if we think about these projects, let's just think about what happens with a project. Oh, we may do some front end engineering, then we do detailed design. And if it's a software related project, as many of them are today, we do some internal testing, we do user testing, then we go live, right? We go live, and many times the customer doesn't have a plan. What happens after we start this new system up? Whether it's a CMMS system, an APN? system, some other system? We started it up? Now what so there's a lot of risk associated with that. And those, those those risks, if we aren't thinking and planning ahead, could be in a variety of things. No, Postville go live value creation plan. How about this one, this is huge. And all these projects, it is an adaption governance, and a chain management plan. We're changing the work processes that everybody use, we're changing the technology, they're tools. And if we don't put an adoption plan in place, that's a huge risk that can negatively impact the return on investment. Now, the flip side of that is we typically think about risk in a negative sense. But let's step back and say, how about if we manage these things? Well, how about if we have a good value creation plan, we've done great change management, we're focused on the business outcomes, there's an upside to risk, you know, without any without risk, there is no opportunity. But if we properly manage this, we can actually create additional value.</p>
<p>17:12</p>
<p>I like it. And you're absolutely right, I think what happens is we get, we get all just sort of sucked into the value of all of this and the hype, and it makes sense. And it looks good on paper. But then when it gets down to execution, that human element comes into play, and then it gets a little squishy, and I like the fact that you have an adoption, governance plan and change management, and everybody else. I very rarely do people say, Gosh, I like change.</p>
<p>17:44</p>
<p>You're, you're you're correct. Yeah, people, you know, they want to know, well, why should I change? What's in it for me? Why do I need to do this? What are you going to do with this data after I start recording it, all kinds of things, you know, that come together everything from from creating a platform, you know, the old burning platform of why we need to change to integrating short term wins into the whole program, everybody has, you know, wants to play for a winner, and they don't want to wait two years to be a winner.</p>
<p>18:14</p>
<p>No, nobody. It that's, that's sad. Because that happens quite frequently. And, you know, you have the people that are saying, hey, it's gonna take three to five years, I can't even think in those terms, three to five years. And before I, I get a win, or I, and after a while, you're just sort of feel like you're digging a ditch out there, you see the value, but you're still digging a ditch? How do we create a situation where we can experience some short term victories? You have to be proactive</p>
<p>18:47</p>
<p>about that, you know, I always think about implementation. And when I talk to people, I sort of propose a new, a new way to implement, you know, we, we often, you know, go live, we've trained the masses, we've shown him Oh, go do criticality analysis, go do FMEA. Now go forth, and use all these new tools and technologies, yet, we need a more focused plan, we need a focus plan of those. What are the high value areas out there? What are my constraint points? Where am I spending too much money? And and then what are we going to do around those those things to create a value plan where we can actually actually deliver that value. And while we're doing all of that, we're going to plan proactively short term wins, you've got to think ahead. You know, you just can't wait for things to happen. Because as we just said, everybody wants to see progress and they don't want to see it. 24 months they want to see it three months, right? So you have to plan these things. It's you just can't wait for them. This is hard work. You know, this may sound easy, like you know, that this was really hard work of planning in detail what you're going to do. It's</p>
<p>19:55</p>
<p>interesting culturally that typically US companies mean, in general, we look at quarterly financials, we just do. And and we're very rational, maybe I did the same thing, right? Very rash. And if I don't see value to my bottom line, because I'm looking at it, I'm looking at, and I want to see some values. Now, I think that that is a great approach. Now, when we start talking about that planning, making sure that you have those little victories planned out, you're monitoring it, I think it goes a long way with developing that sustainable discipline going forward, right, because it is a human equation when we start talking about deploying these solutions.</p>
<p>20:42</p>
<p>It is and and you know, it's a step by step process. You know, like I said earlier, we need to know, what are the high value areas? What are we going to do once we get there? Oh, we're going to do root cause analysis? Or we're going to do FMEA? Okay, then the question becomes, who's going to do that work? Well, you're going to give it to Bill and Bob, who are already at 110%? Are you going to really step back and say, I'm going to make resources available? And then what skills and support do those resources need to be successful? And, and then, of course, we've got to build some, you know, a project plan and metrics around that plan so that we, we can proactively monitor our progress.</p>
<p>21:23</p>
<p>And if you're going to want to pull out that ROI, you're going to have to you can't just pencil whip this, you can't just so here's my challenge, Paul, and how do we do this? His organizations are fluid, they're coming and going, people are coming and going and going there. And if you don't have a, an organization that has some sort of continuity between people coming and going, then you're you're ready resources that are available that you dedicate it to this particular project becomes suboptimal, for lack of better? How do we organizations create some sort of continuity and manage that risk? Because that's a risk to be able to sustain it going forward? You got the big, you get the victories? How do we do that?</p>
<p>22:12</p>
<p>That's really hard. And in a lot, yeah. And let's think about this happen over the long term. You know, our most successful customers or people that I work with, a lot of it starts with leadership at the top, you know, the leadership understands reliabilities important, it understands that we need to create value. And many of those organizations have grown those leaders up through the organizations with different roles and different assignments. And they understand all that. Now, what happens to those organizations later on, you know, there's the lifecycle to everything, sooner or later, those people may or may retire. Now, the leaders that have established there, and if the organization has renewed itself, then great, but lots of organizations, then people come in from the outside, they weren't raised the same way in the same culture around reliability, it is really hard to maintain that over the long term. It takes great leadership, real vigilance. And it takes a dedication by the company to understand well, you know, these are key elements to our success. And that's a risk, you know, companies, you know, we're mostly working with asset risk risk around unexpected failures, risk around injuries and safeties, and si s and compliance. But companies have these enterprise risk management organizations, that's they're worrying about bigger risk, you know, they're worried about people and, and money and finance and hedging, and, you know, the overall organization. So that's a risk that may not be managed just by us, but needs to be managed by the company at a</p>
<p>23:55</p>
<p>higher level. Yeah, and you're spot on, because I've been fortunate enough to be a part of a number of organizations. And that has always been the greatest challenge. It's never, it's never about whether these programs will deliver because they will. It always gets down to the tenacity, the focus, and I would have to say energy of the team, the individual, the leadership, and creating that continuity, because it's, it's, it's out there. And what always fascinates me, Paul, is we've had this conversation like we were at smrp 29/29 year we're still talking about companies that need to begin to embrace the principles behind asset management, reliability and maintenance and and that it's out there and professionals like you and others can constantly strive to figure that out, and it just always fascinates me that we're still having In this conversation over and over again,</p>
<p>25:03</p>
<p>well, I'm gonna go back to what I said a few minutes ago, the reason we have this conversation over and over again, is because it is really hard, right? It's easier, it's easier for leaders to go, you know, a company to go out, I'm just going to go buy some new equipment to increase my capacity. Well, they go buy that equipment, well, that's sort of a proven process to buy the equipment, it's all equipment, they start the equipment up, you know, that's much easier to manage that it is culture, and people it takes, it takes discipline, to stick to these processes that we know that work, it takes discipline, and it takes leadership to make sure that we're sticking to those things. So it's not the it's, it is like a goldmine, or maybe I should use a bariatric, put this value in barrels of oil here lately, that this is an area that is very fruitful in terms of benefits to companies. But but it really is hard.</p>
<p>26:01</p>
<p>One last question. And I've always I've never had a real straight answer. So let's say I'm an organization, I'm pretty inefficient, I there's, there's a lot of low hanging fruit, we develop a plan of creating some victories, and we do everything that we need to do and we, you know, year one, we've got massive savings, we've got massive and positive ROI. Year two, it starts to, you can't you can't achieve the same success because you're just becoming more efficient. Is there a point where it just starts to, like you're as efficient as you possibly can? Or is there always going to be a positive ROI?</p>
<p>26:47</p>
<p>Well, the better you get, you know, those last incremental values, you know, you're exactly right. It's easier upfront to do a lot of things. And the more mature we get, you know, as I sometimes have the old saying, is the juice really worth the squeeze? Right? You know, how much money is it going to cost me to get that last percent of availability? And is it worth it? You know, there comes a time when you need to optimize everything. So the answer is, you know, that's typically a long road, you know, to get from, I'm just starting to, to where now I really needs to be optimized. But but there is an optimization point associated with this.</p>
<p>27:29</p>
<p>Yeah. And what's interesting, unfortunately, when you start to deploy maintenance dollars, right, dollar, it's $1 off the bottom line, dollar dollar, right. And it's not a depreciated type of expenditure. And so what happens with the fluidity of organizations, other leadership's come in, why do I have to spend that dollar on the maintenance? And then it then it's, it's, it's a cycle? Yeah.</p>
<p>27:55</p>
<p>And it shows up, if they cut the maintenance costs, this monkey shows up on on on your neck. That is why that is why it is really important for us to have good sound business cases. You know, McKenzie did a study a few years ago, and they looked at large software projects, you know, when we have those, whether it's CMMS, or, you know, SAP or whatever it might be, yeah, you know, typically, they found that typically, those projects delivered 30%, less than the projected ROI on those projects, right. So our leadership sort of starts to view a lot of this as a risky business. This is risky business. So. So that's why it is really important for us to have a good well developed business cases, good execution plans value free, and we need to start delivering, we have to deliver what we promise. I like the fact that you have to deliver, I think God are the days when you can sort of just sort of ride on in on a white horse and say, I've got the technology solution, and then right on out and it never, never achieves the objective. And then everybody has a surly or salty opinion about what just took place. And then they just, that's why the culture. That's why there's a reluctance to deploy some of these things because everybody's been burned. And I mean, everybody.</p>
<p>29:15</p>
<p>Unless you're true, Greenfield and that just started from scratch. Maybe that's a different nap. But that's rare. That is big time rare. So anyway, that that's just, that's where we're at. All right. I want to make sure that everybody understands how do they get ahold of you?</p>
<p>29:34</p>
<p>They can reach me, the easiest way is probably by email and that is called Dos Passos. da s. E. o@ge.com. They can reach me there. I'd be happy to talk to anybody give them you know, give them some resources. There's lots of material out there. We were just together last week, that week before last smrp and that that stuff is online. So lots of info Automation.</p>
<p>30:00</p>
<p>It's, it's if you're thinking that it's hard to find information listeners think again because organizations like smrp, Paul, others, other practitioners that are passionate about reliability, asset management, maintenance and, and developing the solutions around that. It's all out there. It's an important professional. I've always been very bullish about it. And I've been, because everybody just is so collegial. Everybody wants to help everybody to be successful. It's an it's an interesting culture that exists within the, the realm of maintenance and asset or liability and all that good stuff. This is alright listeners. That's Paul. He's with GE. And we were definitely talking about ROI. We're gonna wrap it up on the other side, do not hesitate or do not go away, because we will be back and we will have this conversation on how to get ahold of Paul. So stay tuned.</p>
<p>30:58</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>31:06</p>
<p>All right, a final shout out to Paul Casto. Go out to his card. Paul castle on LinkedIn. You know, you type in his name, that's ca sto comma, G, you will find Him and you will realize how much work he does within the maintenance, asset management and reliability space. He is a leader. So don't hesitate contacting them. All right. Again, we've got to educate. We've got to collaborate. We've got to innovate. There are challenges facing industry going forward. Heard that smrp heard that at maintenance and the technology, manufacturing and technology show. Absolutely important. Go to industrial talk.com We're gonna continue to add to it we're gonna continue to highlight great, great professionals and companies dedicated to your success. All right. Be bold, be brave, daring, greatly hang out with people who are bold, brave and Daring Greatly like Paul, and you're going to change the world. Thank you very much for joining the industrial talk podcast. We will be back with another great interview shortly.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/paul-casto-with-gedigital/">Paul Casto with GE Digital</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Roger Bou with IoT Solutions World Congress talks about Collaborative Innovation</title>
		<link>https://industrialtalk.com/episodes/roger-bou-with-iot-solutions-world-congress-talks-about-collaborative-innovation/</link>
					<comments>https://industrialtalk.com/episodes/roger-bou-with-iot-solutions-world-congress-talks-about-collaborative-innovation/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 28 Jun 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/roger-bou-with-iot-solutions-world-congress-talks-about-collaborative-innovation/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Roger Bou, Technology Business Director with IoT Solutions World Congress and Fira Barcelona about "How IoT Solutions World Congress and its Members are Global Leaders in Innovation ".  Get the answers to your "Innovation" questions along with Roger's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/roger-bou-with-iot-solutions-world-congress-talks-about-collaborative-innovation/">Mr. Roger Bou with IoT Solutions World Congress talks about Collaborative Innovation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/85bb1fdf-8c35-47b1-8e58-a2b4c9b323ad"></iframe></div><p>In this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Roger Bou, </strong>Technology Business Director with IoT Solutions World Congress and Fira Barcelona about <b>&#8220;How IoT Solutions World Congress and its Members are Global Leaders in Innovation &#8220;</b>.  Get the answers to your &#8220;Innovation&#8221; questions along with Roger's unique insight on the “How” on this Industrial Talk interview!</p>
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<h2>SPENCER BROOKS' CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/rogerbou/" target="_blank" rel="noopener">https://www.linkedin.com/in/rogerbou/</a></p>
<p><strong>Roger Bou's Email:</strong>  <a href="mailto:rbou@firabarcelona.com" target="_blank" rel="noopener">rbou@firabarcelona.com</a></p>
<p><strong>Company LinkedIn Fira Barcelona: </strong><a href="https://www.linkedin.com/company/fira-barcelona/" target="_blank" rel="noopener">https://www.linkedin.com/company/fira-barcelona/</a></p>
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<p><strong>Company Website: </strong><a href="https://www.firabarcelona.com/" target="_blank" rel="noopener">https://www.firabarcelona.com/</a></p>
<p><strong>Event Website:</strong> <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">https://www.iotsworldcongress.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Mr. Roger Bou with IoT Solutions World Congress talks about Collaborative Innovation" width="500" height="281" src="https://www.youtube.com/embed/ynFLOPXuSnk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
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<p><strong>Safety With Purpose Podcast:</strong> <a href="https://safetywithpurpose.com/" target="_blank" rel="noopener noreferrer">https://safetywithpurpose.com/</a></p>
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<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>industry, industrial internet consortium, roger, solutions, innovation, iot solutions, barcelona, people, congress, world, event, industrial, iot, mobile world congress, collaborate, listeners, focused, business, different industries, connected</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go Alright, welcome to industrial talk where we celebrate you, the industrial professionals, the industrial heroes, the individuals in the companies that get it done, you are bold, you are brave, you dare greatly. You solve problems. You're changing the world. And as such, you're changing people's lives. That's why we celebrate you on this particular podcast. All right, in the hot seat, we have a gentleman by the name of Roger boo. Now Roger boo was broadcasting or interviewed all the way from Barcelona, because we were highlighting IoT solutions World Congress, the incredible then brought to you by Farah, Barcelona, and the industrial internet Consortium, and he was broadcasting from their World Congress that featured it was what Mobile World Congress, how about that? Let's get cracking. Yeah, we can do this, you know, we talked about in this particular conversation, because we're going to get into it real quick. We talked about the necessity to collaborate, but not just collaborate within your sphere, right? But collaborate externally, different businesses, different industries, to collaborate to solve problems, IoT solutions, World Congress, this particular event, is a great location. And I'm telling you right now, you're going to have it out there on industrial talk, comm all the information that you need. And you need to get engaged with these individuals, because they're all about the future. They're all about highlighting the innovation that is taking place within industry. It is a marvelous, their, their organization, and the people who are a part of that organization are passionate about innovation. So Roger was broadcasting, as you look out on the video was broadcasting specifically from the Mobile World Congress. And it was great to hear the voices in the activity in the background trying to get back to normal. And for me personally, it's an absolute honor to be associated with the IoT solutions World Congress, Farah, Barcelona, the industrial internet Consortium, they put on a fantastic, fantastic show. So here is Roger, and he is talking specifically about the strategic vision of what they're doing at fair Barcelona and IoT solutions. World Congress. Enjoy. Roger, welcome to the industrial talk podcast absolute honor that. All right, listeners, this is pretty cool. This is real time. This is live. This is happening at the Mobile World Congress in Barcelona, right this very moment. It is the 28th. It goes on till July 1, and we get the opportunity to have a conversation with Roger boob. And he is he's a big one. He's He's an IoT event director with Farah, Barcelona. How are you doing? Roger, thank you very much for joining us.</p>
<p>03:14</p>
<p>It's good. It's a pleasure to be here. Thank you very much for having me. Yeah, we're here in the Mobile World Congress. And it's been a great experience to be in banking business again.</p>
<p>03:27</p>
<p>Come on, you know, that's great deal. That's got to be feeling good. Because you guys were sort of, in that whole pandemic environment, you guys sort of had to shut down sort of figure out what to do. Where are you going? What's happening? And it's great. Absolutely. Great to see you at this event. And and sort of getting back to normal. Kudos to the fair of team. I love it. All right. Yeah. It's fun. Yeah, go ahead. I'm sorry, excuse me. Sorry, we're, he's in Spain, I'm in Louisiana, we're going to have a little bit of delay, so don't worry about it, listeners. So for the listeners out there, give us a little background on who Roger is.</p>
<p>04:12</p>
<p>Oh, I've been working in the events industry for the last 12 years. I am the founding director of the IoT solutions for commerce. We do this event in partnership with the different internet Consortium. And we've been growing these events since then, creating an environment for innovation and for innovation applied to each of the industries. And so it's a very creative, very international environment. And we have leading people on the industry ball so it's it's great to do that. I'm also in charge of the tech events in in Fira and the startup events. So yeah, been been busy and very happy to do</p>
<p>05:01</p>
<p>I'm telling you, it's a good busy. I like it. I like the fact that you are focused and team Farah, Barcelona, as well as the industrial internet Consortium, are focused on trying to get things back to normal. And I'm telling you right now, the conversations I've had Roger about innovation, especially over this period of this pandemic, period, have been just absolutely incredible. Because what you guys are doing is just leading that way is is true, blazing that trail of innovation. And that is really needed to create a business of resiliency. How long has IoT solutions World Congress been in? sort of been doing this?</p>
<p>05:44</p>
<p>Yeah, well, IoT solutions? Well, Congress started in 2015. So if you remember in our first revision, but then people talked about m to m. And there were some IoT events, just talking about the big possibility of things getting connected and the million of million of things connected. But we had a different position, because we wanted that to be real. So things get connected to solve some different problems. So we focused on how these connected things will solve industrial problems in different industries, like energy, like fuel ideas, like manufacturing, minutes, etc. And this is our starting point, when out, then there were no commercial model yet or business cases, because there was just innovation and experimentation on the IoT. And now our second division, we are very had some testbed and will have also commercial products that could be sold for companies. And since then, we've been growing. And now we have the next change the next important change for the future, because we've been working very hard in strategic plan for the growth for the next five years. And we are changing a little bit our strategic focus. So instead of focusing on content, and solutions for each of the vertical industries, for manufacturing, for healthcare, for energy, utilities, etc, we are focusing on solutions and content for each of the profiles. Because after studying our attendees, we found that what they really wanted is to have a dialogue between end user, as an industry and user, with their competitors, can also with other industries involved on the future, so that in the future, they see that innovation will not come just as a steal, as it used to be so I don't know, for instance, the energy. industry will innovate and innovation was competing against your competitor innovate something different that made you more productive and new competitor. In the future, what they see is that innovation will come from connecting different industries, for instance, automotive industry, the future of an automotive industry is not making the better agenda, their competitor, but connecting with entertainment platform, with road building, company, and with those companies that are building the autonomous car. So as the driver will not be driving, there's some platform that has to entertain him. And as the car will drive automatically, there are some road builders that are putting some sensors and edge computing in the road zero. So the important thing here is connect garage industry, all these people that are involved in the change of all the industries. And this is the new role for the IoT service. connector.</p>
<p>09:09</p>
<p>Yeah, see, and I think that that is an absolutely brilliant approach to this innovation. And, and what I always see is, is the necessity to collaborate. If you think that you're going to just sort of sit there in a silo and think that I'm going to come up with a solution alone, you're missing it, you're missing a completely it is a truly collaborative model bent on true solutions. True problem solving. What I like is how you're connecting different industries. I think that's brilliant. In any Here's the reason why. It's brilliant because I look at problems maybe a different way then maybe you do like in the case of energy right? There are so wait, there's so many ways of being able to bring us together in a collaborative but different industry. I think it's I think it's brilliant. Now, Roger, where do you see it going? Now you've changed your strategic approach. Where do you see you going with IoT solutions World Congress?</p>
<p>10:22</p>
<p>Yeah, we see that our focus keep the same. So we have to be the place where nobody, people need to design the future of each of the industries. But I see that there's a lot of growth to come. Because as we are as, after the pandemic, all the industries have skilled that detail is the way and that all the industries will be connecting faster than we expected. They need a place where to meet with colleagues and to meet with other people in the industry, where there's about dialogue between these end users about use cases, business cases, some things that have worked into that haven't work, and to learn, to experiment and to, to find new solutions for the new business models. So this is a place that we want them to me, we are working hard to bring high valuable content for these people. And we were expecting to have big growth for the next five years.</p>
<p>11:28</p>
<p>Well, it is a topic it is a focus on many, many businesses minds, if I if I had a nickel every time I spoke to somebody in manufacturing that is looking at how do we digitize? How do we venture into this digital transformation? One of the keys that I have to ask you is that what differentiates your organization and what you and IoT solutions World Congress and internet industrial internet Consortium, you have testbeds, this is not what I would say pie in the sky, you see it in action? Can you explain a little bit about why that is so important?</p>
<p>12:09</p>
<p>Yeah, this is blue. And it's very important and very important since the beginning. Because we want that, for us, it's important that people can touch the solution can understand the solution and can find a real application of this motion. So it's not just talking about an IoT platform that's very abstract, and can be used for everything. But talking about, I don't know how we have had different solutions for agriculture, for aquaculture. For binary, we had also for petrol refinery pro board that went into the tubes and clean them. And we've had different solutions in the investment area. And I've helped people from the industry to understand and to have a clear vision on how this can be applied in a real solution. And it's also most of the attendees also tell us that it's very interesting for them, for innovators, to have solutions, to be able to see solutions not only from your industry, but from other industries, because you can see different approach or different solutions that can also be applied to your industry.</p>
<p>13:21</p>
<p>Again, brilliant, I think that especially today, I think in in light of the pandemic, the necessity to collaborate and collaborate with innovative things, thinkers that are involved with IoT solutions World Congress is I mean, you get a better picture, you get a better picture of what's taking place. The question I have, and when I've been very fortunate to broadcast from IoT solutions World Congress is the speed of innovation, right? There's a there's a, there's a velocity that exists with innovation. How does somebody like me just learn to grow? Where am I at? I mean, it's, it's it's so fast. Roger, how do I how do I manage that? How does this information also get out to the masses that would benefit from this innovation?</p>
<p>14:13</p>
<p>Yeah, this is very interesting, Scott, because as you said, it's, it's so fast. And it's, it's also from collaboration, no one can knows about everything we want can be the best of everything. And I think it needs a lot of dialogue between different people that has different knowledge. And with all that, you can really innovate because, for instance, what what's happening in the next IoT solutions world, that we're introducing new disruptive technologies that are going to change the industries like digital twin, or like quantum computing, and this is going so fast and so fast, but it's important to have people that have the technical knowledge, and people sort of have the strategy in your hand in that they share knowledge. This dialogue between the it the OT strategies, these are important they are because all of them are important part of the solution.</p>
<p>15:17</p>
<p>Again, in light of the necessity to collaborate, even within organizations that have identified themselves as little silos it ot whatever, even that is a, that that is an old model that has to be sort of, at least transitioned out so that everybody's working together, because the solutions that IoT solutions World Congress, and its members are coming up with require that that necessity to strategically look at what the value of these these innovations bring to the business. And, and bottom line it does, Roger. I mean, you guys are right at that cutting edge. How does? I mean, with all the stuff that's been going on? If I go to where would I go to get great information on what you guys are doing? What industrial internet consortium is doing? How do I how do I get involved?</p>
<p>16:16</p>
<p>Well, first day, you've got obviously that web pages of the industrial internet consortium and the IoT solutions World Congress. But you can also ask to be part of the community. And so we'll send you regularly information we send to the community with valuable content. And obviously, there's no places that you have to be that's once a year, the event. So we are we keeping we try to keep in contact with the community during call year. But the important place to be is once a year to meet with people of the industry users, with their colleagues with other innovative people and to, to dialogue with and collaborate with others to find this.</p>
<p>17:06</p>
<p>I'll tell you right now, listeners, I've been very fortunate to be at the IoT solutions World Congress in Barcelona. And it is energized, it is full of individuals that are truly dreaming and making things happen. And they're putting it into action. You walk around the event. And you're looking at the testbed you're looking at the the companies that are representative, small, mid large, it doesn't really matter they have a solution that they are are proud of, and it is being represented and you can have right there a conversation, you can have a conversation of saying I have a problem looks like you have a solution. It is a beautiful event. I kudos to you guys. I mean, it is really an excellent event. And I've been very fortunate to interview a lot of your kryptonite status sponsor people. It's, it's, it's an exciting time. And I for me, personally, I'm so glad that you guys are pushing forward and still making it happen, because this is a topic that has to be discussed. Now. How do they get ahold of you? Roger, then, and for the listeners out there. Roger boo, but it's spelled b o u and I'll have all this contact information out on industrial talk.com. How do they get ahold of you? Roger?</p>
<p>18:40</p>
<p>They can get to me by email. By mobile, I mean, the website of the IoT sources for Congress, I have my mobile phone, my LinkedIn, my email, and I am very glad to answer any of you to attend any of you. And I like it very much. Anyone that can get in contact, I'll do my best to respond as quick as possible and to get in touch with all the</p>
<p>19:08</p>
<p>alright listeners. What we have is we have the IoT solutions World Congress it is brought to you by Pharaoh Barcelona as well as the industrial internet Consortium. It is a spectacular event. It is a must event to put on your particular calendar if you have that opportunity. This is a must attend event. It is in the beautiful town of Barcelona which it is beautiful and outside of the exceptional content and information that you can gain from this particular event. You can also enjoy the wonderful people of Barcelona and enjoy the town of Barcelona because it is something else. Roger, you are absolutely wonderful. You are wonderful. Thank you. That's right listener. I am wonderful too. Straight from Rogers. Alright listeners winner Wrapping up on the other side and we're going to have all the contact information, all the LinkedIn information, all the website information, all the email information. And to get a hold of Roger to get a hold of the industrial internet consortium to get a hold of Farah Barcelona and IoT solutions World Congress, so Fear not. You have no excuse not to get involved. Get involved. All right, we're gonna be right back.</p>
<p>20:22</p>
<p>Sure, and I hope to see you all in Barcelona next. May. And J. Also the food is good food. Also Barcelona. You missed that. Oh, yeah, baby.</p>
<p>20:32</p>
<p>I I did miss a lot of great gin and tonics, too. Yeah. Standby listeners. We're gonna wrap it up on the other side. You're listening to the industrial talk Podcast Network.</p>
<p>20:52</p>
<p>All right, Roger boo is his name. We're going to have all of the contact information to Roger and the rest of that wonderful team at Faro Barcelona. And we're just going to continue to highlight what they're trying to do and what they are doing in the world of innovation in the world of digital twin in the world of IoT, everything that is industrial for Dotto or industry for Dotto or however you want to try to parse it out there, the leaders, global leaders, in all things, getting that content out to help you be a success. What you need to do is you need to get involved. That's what you need to do. You need to get involved ASAP. Go out to IoT solutions World Congress or IoT s and W see IoT solutions World Congress comm find out more, get engaged. And as you will see at industrial talk.com all the information to get in contact with Roger and company. All right, you are bold. You are very brave, you dare greatly and you're hanging out with people who are bold and brave and daring greatly on this podcast, change the world. We're gonna have another great interview right around</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/roger-bou-with-iot-solutions-world-congress-talks-about-collaborative-innovation/">Mr. Roger Bou with IoT Solutions World Congress talks about Collaborative Innovation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Jeff Frick with Menlo Creek Media is talking Digital Twin and Increasing Your Digital Footprint</title>
		<link>https://industrialtalk.com/episodes/jeff-frick-with-menlo-creek-media-is-talking-digital-twin-and-increasing-your-digital-footprint/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 24 Feb 2021 15:00:00 +0000</pubDate>
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					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Jeff Frick, Principal and Hell of a Guy with Menlo Creek Media about "Digital Twin and the "WHY" behind the Person, Company and Solution".  Get the answers to "Increasing you Digital Footprint" questions along with Jeff's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jeff-frick-with-menlo-creek-media-is-talking-digital-twin-and-increasing-your-digital-footprint/">Mr. Jeff Frick with Menlo Creek Media is talking Digital Twin and Increasing Your Digital Footprint</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jeff-frick-with-menlo-creek-media-is-talking-digital-twin-and-increasing-your-digital-footprint/">Mr. Jeff Frick with Menlo Creek Media is talking Digital Twin and Increasing Your Digital Footprint</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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