Mr. Jeff Frick with Menlo Creek Media is talking Digital Twin and Increasing Your Digital Footprint

In this week's Industrial Talk Podcast we're talking to Jeff Frick, Principal and Hell of a Guy with Menlo Creek Media about “Digital Twin and the “WHY” behind the Person, Company and Solution”.  Get the answers to “Increasing you Digital Footprint” questions along with Jeff's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Jeff and the wonderful team at Menlo Creek Media on upping your Digital Game by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

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PODCAST TRANSCRIPT:

Jeff Frick Interview

Wed, 2/24 10:47AM • 36:32

SUMMARY KEYWORDS

scott, people, digital, industry, industrial, conversation, data, twin, real time data, big, jeff, talk, engine, crawfish, menlo, world, real, average, recipe, honing

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go again. Thank you very much for joining the industrial talk podcast. This platform is dedicated to industry heroes. That's you right there, pointing at you. You're an industry hero. You're a company that gets things done. You solve problems. You are bold, you are brave, you dare greatly innovate like nobody's business. You're changing lives and you're changing the world as we speak. Thank you very much. That's why we celebrate you. Alright in hotseat.

00:51

Another, of course another great enemy, because that's what we do here on the industrial talk podcast. Jeff Frick. frick is in the hot seat founder of Menlo Creek media. He is also a host of a podcast. Turn the lens.

01:09

tell you, man, we're talking digital twin. What's cool about it is a fun conversation. Let's get cracking.

01:16

All right, ruling out this red carpet for everybody out there. deviate just a tad bit before we get into the fabulous. And I mean, fabulous interview with Jeff.

01:31

So I have this quote. And I get into quotes here and there. And some of them is like, yeah, that's cool. That's cool quote. That's cool. Come. But you know, I've been

01:41

I've been working diligently because we want to create a community here on the industrial talk, platform, the community, a network of networks right here right now, and to be able to collaborate, but it's it's like, All right. All right. If I'm preaching all this, I need to educate and we need to find individuals, professionals, the best of the best in industry, around the world. That's who we touch. It's all around the world that can educate on specific topics. Because we're all about solving problems. We're all about addressing and being able to solve problems. But to do that really effectively.

02:19

If we need to collaborate, we need to collaborate with a lot of individuals, and then come up with solutions. That makes sense, but it does. And then from there, innovation. So I found this quote, and it's out on industrial Academy, right. And it's out there because I'm all big into the old education. And it's from a gentleman by the name of William Pollard. He's a physicist assistance assist a physicist. And here's the quote, learning and innovation go hand in hand. Yeah, that's true. Learning and innovation go hand in hand. the arrogance of success is to think, right, the arrogance of successes to think that what you did yesterday will be sufficient for tomorrow. If that is not a timely quote, I'm just I don't know what is because we've got this unique world that we live in, it has been quite disruptive. We've been trying to figure out how to, you know, survive, rebuild and prosper in this new next normal, squiffy, whatever,

03:25

I don't have any answers on but we need to figure it out, right, because you need to be there you because you're an industry professional, because you're a company that gets things done. You need to be there. And we need to figure out the strategies to be able to do that. And, and that is coming through education and collaboration and innovation. And to be able to have the industrial talk platform out there, too, that really supports a community and networks of network. That's, that's a big deal. So always go out there. Now we're going to do this industry, industrial talk 2.0. So we're going through this little change right now. But really, what we're trying to come up with is, and we're working on it, it's going to happen is the ability to be able to find the right individual or individuals that you can collaborate, and you can listen to their podcasts, you can see their videos, you can see everything that's associated with them, and that knowledge and transfer that knowledge and not only that, you're saying, hey, that's great knowledge, but I want to reach out to that person. You can do that too. It's all there. One Stop. One of the frustrating things that I I deal with is that when I go out there and I'm looking for somebody for help, it's hard to just sort of zero in on that and be able to have that conversation just because there's so many people out there. But industrial talk is available now. We're going to be starting also a new

04:42

it's fun. I if you don't know me, I love to cook. I love cooking. It's a great hobby that I love. And we do a lot of things and and this sort of this thought came to mind because in the industrial talk, sort of john

05:00

Era. We're talking to people and people have no passions outside of what they're doing. And one of the passions that I have and I think there is a lot of people that have passions like this is they have recipes and they have they love cooking. So we're going to be creating industry cooking. No industry. Yeah, industries, cooking industries cooking, that's the cookbook that we're going to be putting together. And this thought came to mind when, by the way, so I went out to the store, bought some pork bellies. If you haven't ever had pork bellies. Yeah, I'm gonna put that recipe out there. It is a phenomenal now you're gonna say Scott, but it has too much fat. Yeah, it has a lot of fat, and it has crispy skin. And it's absolutely delicious. But if you're afraid of this crispy skin and the delicious, fat and wonderful meat, and maybe this is not a recipe for you, it's for me. And it's it's your dow some, you know, sweet and savory sauce on it.

06:03

And it's simple. So you don't have that recipe out there. But we're gonna be going down that road because I think that there are a lot of industry heroes out there that have great recipes. Industrial approved food. If you got a great recipe for a big gun hamburger. Yeah, I'm all in or big steak or I cooked a tomahawk steak.

06:23

Put that on your bucket list. Yeah, you're not gonna get stuff that's like, Hey, we did cook some kale and stuff, but that's all good. But we you know, we doctor it up quite a bit, but we're just gonna have fun with this whole cooking thing and highlight it and it's all gonna be out there. So enjoy with that. Alright, let's get on with the interview. Right. Now, this is a great conversation because we talked about digital twin, we talked about the, you know, industry for Dotto, right. It's everything bla bla bla bla bla bla bla bla bla. And I don't have to go through it. But it interesting with Jeff is his passion for technology, his passion for emerging technology.

07:03

It's it's, it's all fine and dandy. But if you can't get that message out, if you can't communicate the value, if you can't just create that passion in whatever that is, then, you know, maybe some people will not listen. And so that's why, you know, this was a great conversation because Jeff gets it. We've got to up our video game. We've got to up our content game, we've got to create greater.

07:30

Yeah, have some charisma when we are communicating the what we have. And it's really more about, you know, gaining and maintaining attention. That's what Jeff is all about. We're talking digital twin. And, yeah, he brings the lumber to everybody brings the lumber on the industrial talk podcast, because that's what we're all about. Alright, enjoy the interview with Jeff. All right, Jeff, welcome to the industrial talk podcast. I'm looking up. You know, I've really been looking forward to this conversation just because you're a fun guy. Thanks, God, I'm psyched to be here. Thanks for having me on.

08:04

The pleasure is all mine Most definitely. Now, listeners, we're gonna give him a little time to give us a little 411 on who he is his background and all of the fun stuff that he does. And then we're gonna go, you know, venturing into digital twin, probably anything that is associated with industry for Dido, just because we can. Alright, Jeff, give us a little background on who you are. Yeah, how long I've been working for too long to have a one page resume that's for damn sure. But

08:31

most recently, I was the general manager and host of the cube which was which is probably what people might know me as did that for about eight years, really executive produced over 10,000 interviews over the course of time personally hosted probably 2000. Myself, and we covered a lot of stuff enterprise technology was kind of the core but we you know, from there, we got into a lot of interesting things that are going on now with cloud and IoT and industrial internet, as we've talked and kind of the, the genesis of this conversation and really kind of what are the mega trends that are happening all around us here in Silicon Valley, that thing get rolled out, you know, eventually around the world. So it's a really a lot of focus on the people, but then within the people, right, you get to the stories and what are the big trends? And really, why should people care as opposed to the speeds and feeds? Yeah, now you're you're you're the founder of Menlo Creek media, right? Yes, you're not the cube boom, started your own business just because you're that that good? Yes, I left the cube at the end of the year, but again, eight years pretty good run, and really doing two things. So Menlo Creek media, really what I'm trying to build the business around is something I'm testing called really identity content. And Scott what that means today is that people want to know who are you Who who are you Scott, what makes you tick? What you know, what makes you get up in the morning? Why are you doing what you're doing? So the why, you know, Simon psyonix very famous for that, you know, talking about the why before the before the what? And what you find is and this is a good part of what you're helping people with, you know, if you google something

10:00

If I google you, what comes back, right? I'm going to check the news. I'm going to check articles, then I'm going to check video. And I'm going to check audio to but really video and why want video. So I want to see who you are, what do you sound like? What do you look like? What are your mannerisms? And then when we have that meeting, whether it's a sales, meeting, an interview, whatever the meeting is, you know, I'm gonna know a little bit more about who is Scott before we, we have that meeting, if you're in a leadership position, running a big company, it's really important to get the message out to your people, who are you what makes you tick, so they know, you know why they're working for you. And even more important, when they go talk to their customers, they can say, hey, look, look at what the boss is talking about. Don't listen to me, look with the boss. And it's really, I think, pretty binary. When you search for people, either they have a lot of digital exhaust, because they care and they've been working on it, or they don't, but it's really a bifurcation. And that's really the mission of Menlo Creek. At the same time, I started a new show called turn the lens, I'm really excited about that. And really, the the idea there, Scott is just like you seeing kind of the classic, you know, shot of somebody turning a lens where the foreground or the background is unfocused, and it changes, you know, everything that we see is is is impacted by our own point of view, our own experience, our own context, our own filter. And I think it's really important today, and every day that we, we consciously try to open up our filter a little bit open up, you know, kind of our point of view, take a look behind the obvious to try to find out why things are, are important. And why should we should care. So I'm having a ton of fun with that exploring all kinds of areas, really, you know, topics and people and what makes them tick. So really excited about 2021 Yeah, I think what's interesting And to your point, I like this identity content, right? But but one of the challenges we have an industry that's, that's where I'm at I'm industry, that is a, that's a new lesson to learn. We don't naturally bring out that human side of who we are. But people like you, and I and others want to connect with people that I'm not interested in connecting with Acme I'm interested in connecting with, you know, Suzy, at Acme right? And, and to do that, you have to create that level of identity and be committed to it. Because I would imagine, and correct me if I'm wrong.

12:25

That it's like, Okay, I guess I got to do this. And so they get out there and they, they post a couple of things. And then and that's it, and it doesn't prove to be anything. It's it's a it's a long term commitment. Am I correct on that? Yeah, I think so. But but but like anything, you know, just get started and, and, and the other thing where I thought you're gonna go, you know, where people have a hard time being real right. Michael Jordan had a famous interview back in the day, that both Republicans and Democrats both bites by sneakers, right in the hole, you know, just keep your mouth shut and play basketball kind of thing. But what we've seen over time is that's really not the case. People do care. People do care about who you are and what you're all about. And and the the the other barrier to fight with kind of classic corporate corporate marketing, corporate comms is get off of the script and just talk. So one of the things I've said over and over Scott, is that they pay actors in Hollywood a lot of money to read a script and make it sound like they're talking. It's really, really hard. And we've all seen many speakers trying to do that. It's not there. It's not their skill set. But it's really easy to talk about something that you know a lot about, and you're passionate about. And so one of the dirty secrets at the cube, which wasn't a secret at all, was we just have conversations. So get off the script, right, have a couple key points that you're trying to get across, of course, you know, kind of know what the topic is, but just talk and guess what, it sounds better. Maybe you flub up, maybe you didn't hit all eight bullet points, you only get four, but it's authentic people get a feel for who you are. And ultimately, I would argue, Scott, that that's the biggest competitive advantage. I mean, look at Ben and Jerry's ice cream, right? What's the difference between all ice creams when you go to the grocery store and buy ice cream, it's all milk and sugar. But Ben and Jerry's a they took a position. You can either choose to support them or not to support them. But that's a competitive advantage that Kroger or Safeway or somebody else can't really attack because it's a position it's a culture. Yeah, but you gotta admit, it's damn good. Ice cream is good ice cream did. I mean there's one side it says yeah, they got this, this whole story, there's whole persona about it, but when you taste their ice cream, it's like, Okay,

14:41

I'm gonna do it too. You know, don't deliver a bad product. Alright, listeners, just a couple of points that I want to make sure that you get. Just get started one right there. Just be real. Just be real. Nobody's gonna sit there and I don't know crucify on being real. And then just have a conversation.

15:00

I think those are really good points just to get started, come on, you got us you, specially today, especially in the world of pandemic, and COVID. And whatever we call this world that we live in today, get that identity content out there and just start and be real. And I think you'll you're gonna, you're gonna see some great success in that area. Now, let's talk a little bit about one of the topics. And I just go down this road, one of the topics that that I just sit there and I have conversation, again, conversation, it's always this industry for Dotto. And then, one of the challenges is that we, you and I and others we live in. And so we just sit there and go, Hey, this is great. This is wonderful stuff, right? But we fail to, to be able to bring it down to a level that makes sense like, like, digital twin. Like, right, it sounds like a dog on superhero, from my perspective. For the layman out there Talk to us a little bit about what digital twin is? And then what is the benefit of it? Like, right? Why right? How? I don't know, right? So let's imagine let's imagine you're Scott g engine manufacturing, and you make engines for 737. And you ship an engine to Alaska Airlines for a plane that operates out of Anchorage and you ship another engine to air Dubai and they operate out of the by the maintenance, the lifecycle the the way that that engine is going to wear with one being in Alaska and dealing with snow, and whatever the issues are there, I'm not that familiar, versus one that's flying in and out of sand and heat are going to be very, very different. So how do you model and you know, one of the big things Scott has changed is, in the old days, everything was about averages. So if you had an average maintenance schedule for a 737 engine, you know that you said, you know, you need to do the maintenance at the schedule? Well, the experience of that engine in in Alaska versus Dubai is very different. So one of the things that's different is, you should adjust your maintenance based on the specifics of that individual motor, well, you don't really know how it's going to live, and how do you do scenario planning. And so that's where the concept of a digital twin is you create in software, a version of that engine. And now in software, you can apply different stresses, different conditions, different loads, and see how it reacts. Because ultimately, what that will help you get to is kind of this leveling of, of what you can do with analytics from kind of descriptive to what happened to prescriptive to what should we do about it, and then ultimately, our, our mutual friend Bill Esparza would say, to get to autonomous where it's actually starting to think about it itself. And so digital twin lets you model behavior without actually having to drag an engine down to, you know, a wind tunnel and throw a bunch of sand in it and see what happens. So that's, that's kind of the concept. So, so what I hear you saying is that one, it gives me a, for lack of a better term, a, a sandbox for me to test and play. And it's all digital, right? It's all around. Okay, here's a jet engine, this jet engine has this type of condition, but I don't have to worry about it in the physical, I just do it into the digital area, and then be able to pull apply scenarios. Also, I would imagine I can continue to hone the accuracy of that digital twin, to be even more accurate in real life. But that requires commitment that requires us for a company to say,

18:34

I got it. I'm committed to it. Let's start building it. Right, right. And the thing is to Scott, you can throw so many different scenarios at it. Right. And that's for a machine, which was getting really interesting is how about a digital twin of Scott, you know, mentioned you know, your hose running around without hair. Yeah, but you know, say, say, you know, you want to lose a few lbs and you bottle a couple different types of behavior. Or even more important, your dot, your doctor is modeling the impacts of that on your heart and your respiratory system and other stuff. So this whole concept of basically creating a digital duplicate of whatever it is, and then being able to scenario plan against that and throw different kind of conditions at it and see what the reaction is. And to your point, once you have real data update the update the model, so it just gets better and better and better. And that's really, you know, kind of what the essence of digital twins is, is average. Yeah, but here, here's the thing that I get all, you know, nervous, and I get it in the you know, if it's an engine, yeah. Or if it's a building. Yeah. If it's something like that. When we start talking about honing in on the data of me, my personal data, do you think that there's any concern about confidentiality on Scott and what his strengths and weaknesses are from a data perspective? Oh, there's all kinds of there's all kinds of scary places to go. Let's let's, let's hold off on this, Gary. That's kind of a different topic.

20:00

versus kind of what's the objective of the exercise? So there's, there's the privacy of your data, there's the medical data and HIPAA, there's all types of interesting scenarios that go on what you would be scared to know. And if you watched

20:14

was the Netflix the the social dilemma? Is that is that for your advertising persona, they've already created your digital twin a Facebook, right? I'm sure you've seen that show. Hopefully, I haven't. It's so true, it's accurate. I got it. All of a sudden, I'm, I'm sitting there trying to repair my pool. And lo and behold, look at all the stuff that's, it's, it's here to help me repair my pool. Right, right. But you know, the other, you know, kind of concept. Scott is before working on averages is crap, right? You got three people, one person is, you know, five foot tall and one foot six, and one is seven, and the average is six, you know, that, that doesn't really tell you what you're looking at. And so, to be able to use real time data, and to and to be able to use more data, to and then to get away from the averages. But to actually start to make things more specific to that individual or whatever, that whatever the appropriate subset is, from average, you know, will just increase the utilization and the lifetime and, and the accuracy of the maintenance schedules, etc. So here's the deal. Okay, so we've talked a little bit about digital twin, and that makes sense. I understand it, I think it's great. And I think that it is only going to get better as time goes on. And, and, and from my perspective, outside of the whole confidentiality stuff, from a personal perspective, I think from an overall industrial perspective, I think that it make things better, safer last longer, you know, and it is not about the average, it's about honing in on that specific, the detail of that particular asset, I love it. And it's only going to get better. And that from from a society's perspective, thumbs up. Absolutely. Great, a wonderful stuff. Now,

22:01

we talked about data, we talked about the ability to be able to access data, there's a tsunami of data that exists out there. As you can imagine, there's a level of level of skills and abilities to be able to

22:14

analyze that data. But I would imagine there's a push to make things more real time. I don't want to look behind me, I you know, one week is too far behind. Right? Right. What are we talking about real time data analytics capabilities. So again, really important concept where before we made decisions based on a sample of data that was old, because we didn't have the ability to look at all the data in real time. Now we can look at real time data and make decisions in flight, if you will. And that's where you hear technologies like spark and some of these other technologies out there, which is about real time data, I'll just tell you, I was in a product announcement for a company who works with contact centers, right. So pretty much all your interaction today is with contact center an application right when you want to get your microphone fixed. And they now have the ability in real time to listen into the conversation with the contact person, as they're talking to you, Scott. And based on the vocabulary, or sentiment analysis. In that call, they can jump into the call to make a correction to make a different suggestion, not not jumping the call within their standard stuff, which is guiding that call center agent to take you down a path. But specifically, if there's some anomaly, they can, they can sense it, and then jump in real time. So

23:39

eating power to they gotta listen, right? So listen to all the pieces that have to come together. First, I have to listen to you, I have to listen to the conversation, I have to convert the voice to text, I have to run the text, do an analysis to find out what's the text, what's the sentiment of the text? Oh, piss. This is uh, this person, Scott said some mad words. And we should be suggesting these alternatives. It's a brand new person, they've never faced the situation, let I need to flag a supervisor to jump into this call now with the context of what's happened, so that they can suggest a better alternative in real time. That was not possible before you couldn't do it. The compute was too hard. The natural language processing wasn't fast enough. And so there's this whole new generation of things enabled by real time data analysis that you just couldn't do before. I'll give you another one Scott and the same example these guys announced the product apparently in the context innerspace. The big issue with with with satisfaction is people making commitments and not following through. So now just think and listen and in the course of the call, if you said Jeff, you're good guy. I'm going to send you a great Scott, Mike. Little mic flag with your with your smiley face on it. The AI can listen to that commitment. fire off what's called robotics.

25:00

Process automation, order the flag for me, and then send back to the agent during the call the FedEx tracking number. So not only do they don't have to remember to do it and then do it, it'll do it for them and then give them in the course of the call. So this is the kind of thing that real time data analytics enables that you just couldn't do looking at a report like you said, at the end of the month.

25:24

Come on, man, it makes you makes your butt pucker a little bit. Come on, man is something else. Cool magic. It's all magic. I tell you, it's,

25:33

I mean, you can listeners, you can get out there and you can you can get all squiffy from it. But, but I think it's so cool that that can be done. Yeah. The key on this stuff. And again, our mutual friend Bill talks about this all the time and talk about analytics and and artificial intelligence and machine learning is apply it to a specific problem, right? This whole concept of you've heard things like data lakes, where you just like, throw all the data into a big big Hadoop cluster and pray that the answers come out, that's not the answer. But if you can address a specific problem, you can address a specific thing. And for the contact center, that's a big deal following up on commitments, right, these are simple. These are simple things that can have a huge impact, with just a little bit better data management, and then a whole lot better, you know, speed of compute and speed of AI to do the natural language processing. I like that NASA cetera. Yeah, I do. I like that. I think that

26:29

without considering the nefarious component associated with AI, and or whatever data analyst, I'm not, I'm not, this is not gonna, this is not gonna be a conversation around that, I think, in its right context really adds value.

26:44

But, and I'm not, I'm not talking about AI saying, hey, it's gonna get rid of your job, right? It's not there's just, you get elevated, I think that there's some really positive societal impacts that can exist in what we're talking about huge man, let me give you another really simple one. Everybody hates to do reports right after the fact of some activity. Now, today, I still the same example I'm talking about the machine will generate the post call Summary Report. So now I don't have to spend three or four minutes doing it myself. I can review it and make sure everything looks good. Oh, And oh, by the way, because it's down in a standardized format. It's a much better record for future for future use and searching and stuff. So there's a lot of places where there's this mundane, monotonous garbage work that I don't want to do. And that's really where computers Excel, right? No different than a factory. Yeah. Right. It's, it's that repetitive crap that people don't like to do that. And machines are really, really good at they don't get tired, they don't get distracted. They don't get a text from somebody, they forgot the birthday present on the way home, you know, all these things.

27:53

It's like, hey, update the CRM,

27:56

I'm gonna pencil with the hell out of that damn CRM, just get past this crap. That's exactly what happens. Well, that's uh, but the CRM thing is funny. Or if you if you use the tool, use the tool, if the tools simply reporting overhead, then you're not using the tool. But here's the problem. It's, it's like some people want it right, their thumbs up, and they're gonna sit there and leverage the tool. But it's begins to degrade over a period of time, because there's a group of people that don't, they're just sort of throwing in bad data. They're just like, just trying to get through it and it sort of diminishes the value I'm all big into that. I don't get it you know, I get it. But man Oh, man, oh, man. Well, to the fool where the tool is still a fool. And it's, it's

28:41

in and we have too many, we have too many tools. Right. And that's part of the problem. We have a lot of shiny objects out there.

28:48

Now, you got a couple of shiny objects. These are already sorted. I got a few. Yeah, so I like to play with shiny objects.

28:55

It'll make you broke because you just I gotta get that I gotta get that now. So anyway, I see wherever all of this is going and I think that's it's an interesting conversation and, and, and listeners out there. I'm saying that, you know, if you hear industry for Dotto, don't get all tied up about it. I think that the majority of people within that,

29:16

you know, whatever that space is industry for Dotto edge, whatever, you name it, I think that they have good intentions, that they have a desire to truly help society and make things more efficient and less mundane, whatever, whatever the the, the effort needs to be. I don't, but I think that there's there's a lot of good people out there. Let me ask you this.

29:43

With all that said, it's that genies out of the bottle. I'm a big advocate of saying, okay, you might, you might get nervous about the whole thing, but you need to be engaged. You agree with them? Yeah, yeah, you better get with it or you won't have a lot to do pretty soon. I mean, the speed of turn and the fortune five

30:00

100 and how fast people, you know can quickly fall out of favor as an increasing as an increasing percentage of the goods or digital as an increasing, you know, part of the value is in software, you got to move faster die for sure, there's no doubt about it, you can stick your head in the sand, but that's not generally hasn't turned out to be a good strategy. But the beauty of what we're talking about too, is, is that it's not a big bang, you don't have to sit there and try to get it all at once you can sit there and incrementally go down this digital transformation journey, we're right pick, pick and choose a, an avenue guarantee that they're all tied in some way, shape or form, find the avenue that you believe benefits your company, the greatest data analytics, yeah, figure that out, figure out the strategy, all of that stuff, or I need edge, or I'll need IoT, or I need some cloud, whatever might be,

30:58

you know, dip your toes in the water. I mean, the thing that that that fascinates me for industry, Scott is these connected devices, right? Because it used to be you made it you made something right, you made a widget, you shifted to the distributor, maybe it came back and return at some point in time, but you relied on that distributor to sell it to service it to have the relationship with the customer. Now with connected devices, you actually know how people are using the thing, again, kind of getting away from averages, you build something on a spec, you get it in the field, how are they using it, maybe there's some anomalies. So I mean, there's so many great opportunities, I think, for the manufacturers to have this direct connection with their end users that they didn't have before with these things, you know, reporting home every night, it's and then and then to be able to make software pushes to make product improvements in days or months or weeks, whatever the appropriate time is, versus yours. And you know, we're seeing that specifically with Tesla, where they can upgrade the cars with software, they don't have to upgrade the cars every year when they come out with a new model.

32:05

It's dead sexy conversation right there. I really like that a lot. I do. And and what I

32:12

what I can appreciate is that

32:17

we're on a journey. And that journey is I think, is bright and positive. I believe, I believe that pre virus pre COVID, we were still sort of meandering. But I think out of all the negative stuff that's happened with I think our conversations now in the virus world are more direct, and are looking for solutions. And I like that. And I think the conversation around all things, digital analytics, whatever has been expedited. And I like it. Sure. And and I think that that's a meaningful conversation. And whatever that tipping point was, boom, it's now that's Yeah, look at it. I mean, depending who you ask, and there's a lot of numbers that are floating around, you know, COVID as an accelerant to a lot of things. Yeah, digital transformation is certainly one of them work from home is another one, you know that there's a lot of things, this kind of move to a digital interaction with the way that you deal with your vendors. Because you can't get to the store. You can't you know, it's it's been an amazing accelerant to things that were already kind of underway. To really, to really do some I think, yeah, it's interesting because I, I can appreciate it. I have the business that we're in, we can appreciate it just because we're having I'm having better conversations, and we're talking about topics that are truly meaningful right now or, you know, anyway, Jeff, we're gonna have to wrap it up. Time has gone out my friend. Always fun. Always. Thanks for having me on. This was badass. I enjoyed the hell out of it, man. Yeah, it's fun to think I'd rather meet in person so we can go have some of those crawfish boil though next time. You know it is crawfish season round down here is it crawfish season now? I think it's getting it's getting close. You know you try to gear. This is the way it rolls here in Louisiana so that whenever you guys decide that you want to come on down for a crawfish This is how it rolls. Pre Easter. crawfish is expensive. Post Easter. crawfish is cheap.

34:24

It's market. God don't go you know, they'll sit there and stick it to you. But anyway, it's all delicious nonetheless no matter what price it is. It's delicious. It is delicious. And and I'm sorry that Drew Brees is not going back to the Super Bowl. We were We were pulling we're pulling for for him dad. Can you believe it's it's what's his name? I know Brady again. He's from just up the road here in San Mateo. He played his high school ball here but it's just like enough already share the share of the well.

34:55

I'll remember, whatever, whatever. All right, Jeff, thank you very much for

35:00

Joining the industrial talk podcast. Alright listeners, you know, we're gonna wrap it up on the other side, all the contact information of Jeff and company. We're gonna do it on the other side of the break. So stay tuned, we will be right back.

35:14

You're listening to the industrial talk Podcast Network.

35:23

All right, reach out to Jeffrey. Yeah. See, I told you it was a great conversation, match that card out there on LinkedIn, easy peasy to get ahold of. He's quite responsive. Menlo Creek media is the company. He is also the host. Do not, do not go away from iTunes without subscribing to turn the lens. That's podcast. And boy, it's against Great. He's He's a fabulous, fabulous individual reach out to him, you will not be disappointed. Alright, we've got to get your message out there. Right.

35:55

It can't be the same because we've got this whole digital numbness that exists today. We didn't. Don't Don't come to me and say Scott, we don't we do. We have digital numbness. We have suit fatigue. We have all of it. What are you going to do? How are you going to? How are you going to survive, rebuild and prosper in this new normal? I just asked that out.

36:13

Industrial talk, come to industrial talk. Let's have a conversation. Let's figure this out. Let's make you a success going forward. All right, people be brave, daring, greatly hanging out with people like Jeff because he's bold, brave and daring greatly. You will change the world. All right. We're gonna have another great interview shortly. Thank you.

bold, brave and daring greatly. You will change the world. All right. We're gonna have another great interview shortly. Thank you.

About the author, Scott

I am Scott MacKenzie, husband, father, and passionate industry educator. From humble beginnings as a lathing contractor and certified journeyman/lineman to an Undergraduate and Master’s Degree in Business Administration, I have applied every aspect of my education and training to lead and influence. I believe in serving and adding value wherever I am called.

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