Linda Fanaras the B2B Brand180 Podcast Leveraging AI for Content Creation

Chuck Atkins and Linda Fanaras emphasized the importance of having a clear target audience and foundational documents before leveraging AI tools in content marketing. They stressed the need for a strategy and intention, rather than relying solely on AI to generate content without direction. Chuck introduced his Title wave content platform, which provides training, coaching, and processes to help brands create engaging content across multiple channels using AI. Linda agreed, highlighting the importance of micro-segmenting the audience to develop content that resonates with the intended target. Linda discussed the potential of AI to enhance content strategy, emphasizing the importance of using AI to create targeted content, balance authenticity and efficiency, and analyze competitive data to establish topical authority.

Paula Batlle and Victor Segura with Batlle Group

Industrial Talk is onsite at IoT Solutions World Congress and talking to Paula Batlle, Head of Growth and Innovation and Victor Segura, Sales and Marketing Manager with Batlle Group about “Solutions to Ensure your Industrial Brand Aligns with Your Solution”.

Branding is crucial for business success, and companies must align their branding and design strategies with their growth goals. A collaborative approach, conducting research, and gathering customer feedback are key to informing design decisions and improving brand alignment. Speakers emphasized the importance of understanding a company’s values, mission, and target audience to create an effective brand strategy. They also highlighted the need for a comprehensive approach to branding that goes beyond just visual identity.

Chris Peer with Sync Show

Industrial Talk is chatting with Chris Peer, President and CEO of Sync Show about “The Great 8 Pillars to Drive ROI in your Marketing.” 

Tom Halpin with The Halpin Group

Industrial Talk is onsite at FABTECH 23 and talking to Tom Halpin, President at The Halpin Group about “How to avoid a culture that prevents customers”.