In this week's Industrial Talk Podcast we're talking to David Reid, Chief Technology Officer and Chief Marketing Officer at NOV about “A constant focus on leveraging innovation in the energy market”. Get the answers to your “Energy Innovation” questions along with David's unique insight on the “How” on this Industrial Talk interview!
You can find out more about David and the wonderful team at NOV on making our lives better through innovation by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
DAVID REID'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/davidred/
Company LinkedIn: https://www.linkedin.com/company/national-oilwell-varco/
Company Website: https://www.nov.com/
THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:
OTHER GREAT INDUSTRIAL RESOURCES:
CAP Logistics: https://www.caplogistics.com/
Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html
Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/
Industrial Academy: https://industrialtalk.com/industrial-academy/
Industrial Dojo: https://industrialtalk.com/industrial_dojo/
Safety With Purpose Podcast: https://safetywithpurpose.com/
YOUR INDUSTRIAL DIGITAL TOOLBOX:
LifterLMS: Get One Month Free for $1 – https://lifterlms.com/
Active Campaign: Active Campaign Link
BombBomb: BombBomb Link
Social Jukebox: https://www.socialjukebox.com/
Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):
Business Beatitude the Book
Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!
TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!
people, work, big, david, innovation, renewables, industry, company, system, gas, build, moving, industrial, pretty, water, crane, play, oil, conversation, reid
Scott MacKenzie, David Reid
Scott MacKenzie 00:04
Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, thank you very much for joining the industrial talk podcasts. This platform right here is dedicated to industry heroes such as yourself by pointing at the video, you are bold, you are brave, you dare greatly you innovate. You are changing the lives and you're changing the world as we speak, you're solving problems to I'm sure I can continue to add to that list. But you get the picture. You are wonderful. All right in the hot seat. We've got a gentleman by the name of David Reid, he's got a big long, impressive title with an O v, which is the company Chief Technology Officer and Chief Marketing Officer. He's bull He Is that good? Alright, let's get cracking with the interview. Yeah, I'm telling you, man, I had a great conversation. What has always been very fascinating with me, as I continue to interview these great individuals like David and others, is the level of innovation, the level of commitment to that innovation, the level of leveraging technology to make our lives better to serve our customers to do what is necessary to continue to move forward. And of course, change the world in the lives. And David in the innovation is off the charts. And we'll get into that on the interview. So I'm interviewing or I've talked to and I've worked with a company called cap logistics and we talk about innovation. And one of the areas that has been a real topic of conversation has been logistics has been supply chain has been how do you source What do we need to do? What how do you create resiliency in that whole chain. And so the the conversation with cap logistics, which they're all about uptime, their uptime, logistics, that means keeping that keeping your asset, keeping your asset up and running, when something has to be brought in and brought in quickly and making it happen. They are the best at it, no doubt about it. But anyway, they are committed to looking at that from an innovative perspective that that supply chain, they, they they never sleep. And it's just like no Vienna, others within industry, they don't sleep, they're trying to figure out and continue to figure out innovative solutions to make your life better. And it's just always just great to have these conversations with leaders such as cap logistics in in logistics and supply chain, and how they are absolutely committed to making this world a better place. I don't know, I've just, you know, this whole, this whole journey within the industry, you know, space and being able to speak to tip people such as David and company has been just an absolute joy. Because if you're young, and if you're looking at getting into industry, logistics, whatever, it is a really great time. Because it's constantly changing. It's moving forward. I don't even know what the future looks like. But I guarantee it's going to be absolutely bright. One last thing. We've been talking about industrial talk to Dotto, and the platform itself is dedicated to providing because once again, a lot of education going on there. And with all of this stuff that's happening within innovation, we need to educate more and more. But the other components so we we educate, we collaborate, and that is probably the heart of all of this innovation that's taking place is that great companies are coming together great people are coming together, to innovate, to solve problems, to to, you know, improve that bottom line, bring in opportunities, there is at innovation so we educate innovate, and,
Scott MacKenzie 04:11
and collaborate Of course, that's what the industrial talk to Dotto is all about. We're doing a little refresh of the website that is focused in all that if you want to find people like David Reid and others and and understand and you want to collaborate, industrial talk is where it is. Okay. On to the interview. David read annovi and, and from an innovation point of view. We talk a lot about a lot of things. But from an oil and gas perspective, they're doing some great things. And what is really spectacular about the conversation, there's there's no fear, they want to be able to really do what is necessary and approach it from a business perspective and really deploy the capital that is needed to make it happen. They're they're changing the way business is done. It's So many areas within industry. That's an OB. That's definitely taint team David Reid. All right on to the interview. Enjoy David. David, welcome to the industrial talk podcast. You're a hard man to get on the program. Just FYI.
David Reid 05:16
Scott MacKenzie 05:17
guy. I know you're busy but listeners it's been probably five years in the making to get I'm not exaggerating. Get David on the podcast, because he's that good. I wasn't gonna let this one go. That's a bald faced lie. Yeah, they all headline but it's But anyway, you are very difficult. You're a busy man. Got a lot of great stuff happened in that annovi. But before we get into that conversation, give us a little 411 on who David is because you your frickin stat card out there stacked on LinkedIn.
David Reid 05:47
I don't know what that means. But I believe Yeah, he
Scott MacKenzie 05:50
got here the sports you watch you do a little card. It's your
David Reid 05:55
it's your business stack?
Scott MacKenzie 05:57
Yeah, I work with me. I'm working with
David Reid 06:04
LinkedIn, LinkedIn child. So yeah, that's my space.
Scott MacKenzie 06:09
It is Randy Lee that he got. Oh, look at David red. See?
David Reid 06:14
That makes sense. Background man. All right. I am Scottish. Which, you know, it's hard to tell if someone who's Scottish is listening. But everyone else seems to get that bit of an accent but
Scott MacKenzie 06:28
borrow money. That's what I can't I can't come to you and borrow money.
David Reid 06:30
That's right. But if you need me to help you save money. I'm your man. So I went cheap, but it has to be the best but cheap. So yeah, that's me. I actually married a California and so I met her in Scotland. And when I was doing architecture, originally, finishing college, and then when I got married in Scotland, went back to California did some work in Southern California work in Northern California, then came back to Scotland and didn't do so well in architecture there. So someone offered me a job in oil and gas switch I didn't really want to do but I'm like, okay, money's good. And I found a really bizarre company that was based in California, funnily enough, who were really different in how they treated people and how they thought. And I just kept getting drawn in by that. And so when I first got on drilling rigs, started working on large robots, and I was supposed to be measuring to fit one I designed another robot, which wasn't really my job. And I kind of worked on, you know, solutions for that. And then the management found out, they moved me back to California. And I started being the designer of the kind of rig floors and new new equipment and technology, and then moved to Houston, we're a very acquisitive company. So we buy lots of companies to move to Houston for one of the acquisitions. Continue to push technology and new ideas. I can I can, I can stick around there for years and a lot of lot of software stuff a lot of early on, we started building large packages, as we bought different companies, we put them together, eliminated cost, eliminated engineering, kept pushing tech. And then that went really well through a large growth cycle. And we got to standardize across many rigs, I was very much involved in that. And then since then, we've kind of expanded out into completion, production, renewables has been new and then industrial. So yeah, we were very much a manufacturer. And I've got to be part of the strategy and thinking of the company over years, they only nine years, 29 years, 29
Scott MacKenzie 08:44
David Reid 08:44
CTO cmo, whatever that means, but
Scott MacKenzie 08:49
a hell of a name. Hell,
David Reid 08:51
they don't pay me twice. That's the only thing we're working on. So
Scott MacKenzie 08:55
Well, clearly 29 years, it means that you're having a good time, and they're doing a lot of great things. What always interests me, especially from an oil and gas perspective, is the innovation is the technology. And to survive, you really have to be committed to that. It looks cool.
David Reid 09:10
We did a lot of fun stuff. I think that's and the company I was in was very edgy, and pushy. But I think what people don't catch with with oil and gas is they come from this wild catling thinking too. And they're like, they'll do things that you know, we've met with NASA many times and I'm like, What are you crazy, you know, you're like we were doing 10,000 feet of water we're gonna put controls that in there and try and manage wells. And they're just like mission to Mars. People thought we were nuts. No way. Oh, okay, man. out there. We did it.
Scott MacKenzie 09:43
David Reid 09:44
Government had a plan originally was the Japanese government had a seven year plan to do it. And within two years, we've done it commercially. And we learned there was pain but but we're willing to do that we're kind of out on the edge of you know, willing to push technology very fast.
Scott MacKenzie 09:59
So here here's where we're going with this conversation listeners so you go out to their website and avi and then you go to products and yeah he has your route around there and they're doing some they're doing big things which is pretty cool and it's a cool website honestly it's up routed around they're one of the things i want to really talk about is this see box now you're saying to yourself scott what's a c box it's a badass water treatment solution that i have no idea but David has the idea we're gonna go down that road talk to us a little bit about the c box
David Reid 10:32
so c box is large almost three storey building it's on the bottom of the sea it can sit on the ocean it really doesn't care if it's a sea or an ocean so maybe it wasn't the best name but we started in norway so it's the sea bogs not the ocean box golf box or you know it's in our sub c is going to what we talk about and it's not always the c but yeah it's it's basically a processing system that uses the hydrostatic head of the water so the pressure of all that water over it to power it and so what it does it has a bunch of filters and that pushes the water through the filter so you don't use any energy to clean water and so you have this giant building that's constantly processing water and cleaning out all of the microbes and allows it to get down to a fine enough water and then we have the other part is powered which is for taking out the salt and so then we can actually create almost a portable water by very low energy as well as very limited real estate on the surface so it's a very kind of breakthrough
Scott MacKenzie 11:44
idea in go out to the website and so they got this video out there and i'm looking at it and that doesn't do it justice i was just like that's pretty cool isn't that cute but then you scroll down and you look at it yeah it's three stories it's big it it's got some substance and of course it's got people standing next to it that's why i know it's big and has some substance how many of you have deployed already
David Reid 12:13
there's only there's two right now so it's early this is really kind of we did small prototypes built them i tested them prove them on the box itself and then the sweat which the subsea kind of salt removing system came after and so we've just proved that out and of course if this works i mean the original driver was when they look to get oil out of the ground and i mean most people think that these big caverns but i was actually trapped in rocks that are quite porous and so you actually can push the rocks and create pressure by putting pretty clean water in there and it allows it to kind of push out the hydrocarbons but to do that you have to have a very very you know clean setup so the truth is that's also potable water right so i mean the the potential for countries as it proves it gets really interesting
Scott MacKenzie 13:06
now you were talking about the hydrostatic pressure of the water is there a minimum depth that is needed to be able to make that thing run
David Reid 13:15
it's pretty shallow actually i mean it's kind of i know the system we have is running offshore norway on i mean you can see you can see it i mean it's you can't actually see it because it's under the water
David Reid 13:28
what is it
Scott MacKenzie 13:33
hey there's a flag out there watch it watch it
David Reid 13:36
yeah so but you can i mean it's there it's that close so you're you're in the you know in that case you're in the you know 10s of you know under 100 feet of what but you know i think it's up to 300 feet is what the plan is right now but that's enough hydrostatic head to run the system what's cool is the system doesn't need to be touched for four or five years so it's designed to never need to have any parks taken off or maintained
Scott MacKenzie 14:00
now that's a good point because i was gonna ask that question but it's just you drop it do a couple of things get the water flowing good to go leave it alone
David Reid 14:11
right and a lot of the parts are actually a composite material so we took one of our factories and converted the bridge crane into a giant cnc and started cutting composite so we could put this whole thing down there and it can last that seeing any even steel failure
Scott MacKenzie 14:32
you know we're having a sexy conversation here this is pretty cool pretty cool it is man when you just your crane and you converted it into cnc yeah i want to see that too
David Reid 14:44
we had to do it ourselves i mean the guys just wrote the cord and said what and we realized of course we could do big additive manufacturing as well that kind of 3d printing of large objects because it says just a sixth access to an existing system but yeah you know the the team and The south of England put that together, they're great. But use that same if you can imagine you can do large composite structures we make is for rail that can install an in an hour, as opposed to where you build two large parts. these are these are walkway bridges. Whereas normally you'd be shutting down a railway line for for a few days just to install a bridge system. So there's some really cool things you can do when you have large composite structures. And they just last such a long time. You know, they're they don't, they don't need repainting. They're just really great materials.
Scott MacKenzie 15:35
And and the people that live down there, then on the sea floor, Islami agency box, they don't really care what it looks like.
David Reid 15:42
Scott MacKenzie 15:43
It doesn't have to be that it's not an eyesore. That's like I don't care.
David Reid 15:46
Your real estate, nobody's asking you for feeds you're
Scott MacKenzie 15:50
dumping. But what precipitated Why Why did you go down this road? Why Why is this necessary for you guys? And going forward? What's the future look like?
David Reid 15:58
Well, I think there's a lot of things that we're always trying to push the edge, you know, and try and find what could we do water is actually high on our list a number of years back maybe a decade ago, we started looking at it. And then there was so many players in the space, we couldn't quite differentiated enough that when you get too many, it's kind of women, we play bubbles, but there are lots of people there. So for us, the thing to do is actually find the weak point of anything or the opportunity and oil and gas is like is a great funder. And so for us to do this with our own gas is easy if we'd have asked, tried to get others to fund just as a water purification project. Now you've gotten lots of people playing in the space. Yeah, we're in quite a tight environment where they need the water. And they they build a usually on the surface and the platform system, a water purification system.
Scott MacKenzie 16:45
Yeah, it's interesting, because that's, that's a good point, because I'm reading a book called play bigger. And what you guys innately did is you you defined your category, you just went out there and said, okay, there's a lot of players over here. It's pretty bloody water. I and I don't want to be over here. But over here, it's blue ocean. Sorry, I had to use that. That's what they call it blue ocean.
David Reid 17:05
Well, there you go. That is it. We were We were literal. When we read that
Scott MacKenzie 17:10
all comes together. It's
David Reid 17:11
blue ocean. But so yeah, it was we do that a lot. I mean, we're big in fiberglass systems in general. But But generally, that's there's a lot of players. So it's finding the niches that you can really play well. And like we do, we do half of the gas stations in the US we do their their tanks and their piping. And that's because legislation played our way where you needed quality and you needed an air gap, a really well designed air gap between all of your piping systems and your and your tanks. And so for us, we came out with technical solutions. Nobody was able to play the kind of lower end type solutions and non metallics, and just managed to win that business. And so for us, it's finding the spaces. It's hard for someone to go to.
Scott MacKenzie 17:54
Yeah, see, that's smart. That's smart stuff. But I see more. I got it. Well, gas important. Get it injection. Got it. But the humanitarian side of this is pretty big, too. Yeah.
David Reid 18:09
Well, I'm not particularly I mean, are, as we're all developing. I mean, it's a funny thing about oil and gas. Everyone thinks that they're just a people who are just raping and pillaging the earth. Yeah, it's a bunch of BS. Yeah. So I mean, understanding that what we did was we changed the planet. That's at the core of everyone an oil and gas is this idea of making things better for everybody. It's what we do. It's what we've done. It's just we're not very good PR agents. We're mostly engineers doing the work. Yeah. Energy has that as well. I think what's weird, and I know, in our company, I don't know if everyone's this way. But we have this natural tendency to care about the people around us environment, that communities. So everywhere you go, we have these great stories, but you won't find those on our website, because most corporations are trying to make themselves sound better than they are. Whereas we're actually Okay, like, we're good people who do good things. We try not to take advantage of that. So I mean, we're all naturally givers and carers in the industry. And so for us moving into renewables, I mean, we've been in that space, but not, not in any way we could write home about not big enough, because it just wasn't the right money or the right space. But we did when towers at one time when we got out of them. We now are back in because we found a way to manufacture through a spiral system where we actually spiral up and build the giant structures on site rather than shipping these large
Scott MacKenzie 19:36
is like it's like a 3d printer.
David Reid 19:40
It is a sort of
David Reid 19:42
Yeah, you're still welding you know, plate. But yeah, they allows you to not deal with the transportation property that's here. Big. So that's an innovation that's worth it and it's hard for people to catch up on those. That's brilliant. Oh, if every time we can find something that's a bit different, that will be hard. for someone to do
Scott MacKenzie 20:01
and on an industrial geek like me i've seen those videos out on youtube where they're just trying to move a blade around a corner neighbor for whatever reason they decided to manufacture that blade up on top of a mountain and i want to bring it on down to i never understood that however that's not me but it is so
David Reid 20:22
that's our if you think when we have a new system we're putting it right now for installing we've looked at this crane problem with wind towers for a long time and we originally designed a system that didn't need a crane where the tower became its own crane and it was using the main stock
Scott MacKenzie 20:37
David Reid 20:38
that's what that's what we did originally that that didn't really have a great business model to it so we went back and said okay we do moving rigs that walk themselves we do these giant structures that can actually walk between wells we do that every day why wouldn't we build a great crane system that can actually hold and deal with the heavy wind issues because if you end up renting is these giant expensive cranes and that it's too windy to put the the tower up you know so how do we do that with that so we're we're playing with that right now that's a new product we're bringing out but it's just what we've learned on drilling rigs already is how to how to telescope a structure we're doing that with cranes on you know the giant when when towers keep getting bigger and bigger dollar heels are massive they're like yeah we just got a crane contract to we built a telescoping crane which of course is the answer when you're trying to do that you can build carry that big structure around but it's just what we do with drilling masks it's nothing different to us but so there's a lot of things where we can apply ourselves i mean we have yeah i can go on yeah no
Scott MacKenzie 21:48
no no but that's cool because that's that's that's where the innovation comes from you're trying to solve i get the renewables going to be around i get it well and gas gonna be around how do you work together how do you play together how do you collaborate how do you take the best of one industry and apply it to another and you're just doing that it's it's that's cool
David Reid 22:10
yeah there's a bunch of like epc culture problems that happen right so when you're when you're paying someone an hourly rate to do something and they're they're selling you hourly rates right so the ultimate product is a project which which can vary pretty badly and projects can die so that whole game so we've for years believed as we took on things that were epc and we bought all the different parts and put it together we were able to take masses of cost out and do things faster so that that kind of opens up the door i mean we looked at it and bio gas and we looked at the structures and systems and when my first question was did you use an engineering house to do this and they went well yeah but how do you know like i can tell by the materials and by the it's the best of the best this is a terrible economic and product solution that you're using everywhere there's no standard there's no industrialization so we're looking at that from our fiberglass side they use pretty high end metals and we'll just use fiberglass it's cheaper better it's a it's lighter it's a good idea and then you know productize and we already build all the internals we do we do sewage systems it's the same stuff and so we were already mixers and mentors and the movers of slurries and so all that stuff was easy for us but building a complete integrated system just saves a ton of money
Scott MacKenzie 23:30
and i love how you guys are thinking outside and i here's your here's your industry and this is what you're supposed to play and that's what everybody says but you're saying no no no no we're we've done that we can be over here we can do this we can deploy the stuff that we've learned that that let's see i'm all totally gone it tinkly amazing i love that now with that said and i i've got a i've got to ask the question and i want you to sort of politically finish your way around one one of the challenges that renewables have and if you guys are going into it and i guarantee you you're going to go into it from the perspective of a great business case and deploying things that are specifically to reduce costs be more efficient whatever it might be one of the drivers today that is that's a big challenge for renewables and for renewables to be able to truly do an impact in a renewable way are going to have to live that world
David Reid 24:31
it's gonna it's expensive it is a very expensive place so yeah it's a we we struggle i mean we do pretty extensive business case work trying to work out who's buying and why and who's making money here because there's a lot of infrastructure investment there's kind of two sides to why it's growing at the rate it is one is that countries want power and they want control of their power and they find a method so europe particularly because they have their own relationship with Russia, which is which is very tenuous when it comes to energy delivery because of this political nightmare. So countries don't want to feel tied to other countries, much like you saw the shale boom here. What it did for the us is we start having to buy oil from countries we may not want to, you know, of course, that made me back up now was the government.
Scott MacKenzie 25:22
Yeah, but I, you gotta like the fact that you don't want to be beholden to somebody or some country or somebody, I mean, it makes sense to be able to develop it, as
David Reid 25:31
most people didn't know, right, so people don't know it doesn't make doesn't move the government, right. So because they won't be able to vote. So most people didn't know that we were 80% importing our oil, you know. And they also didn't know that that stopped. I mean, our gas, we did huge damage to Canada, because they supplied a lot of the gas. And suddenly, there was no one to sell to. So LNG came about because they have to ship it somewhere. And it's true. LNG is not a great moneymaker. It's just a game to to get your get you to be a player in the energy trading world, you know. So
Scott MacKenzie 26:06
if you ever, you know, put this on your bucket, not your bucket list, not because I guarantee you, David, you've been there. But if you have an opportunity listener, to go to an LNG terminal, do so it's a, it's massive.
David Reid 26:19
Well, just in simple terms, if you're going to take an energy and use energy to convert it to something else, take it somewhere else to use energy to convert it back. The business case is you know, and it takes a lot of energy. I mean, it's it's Yeah, and then it's the energy on the planet that we have today. That's what you're going to go after is that you can tell you there's something else going on, you know. See? Yeah, yeah,
Scott MacKenzie 26:47
just the tip of the iceberg, my friend. Where's this? I mean, just just it. I know that they're probably roadblocks. And I think that you guys are pretty pragmatic when it comes to determining what is right and what's wrong, where to go, where to spend your money and all that stuff. It seems like you're willing to take some, some level of risk to say doesn't work, we'll go down this road, we'll give it a shot, we'll make it didn't work, we'll back off, like you did with the wind. And you came back and you said, Let's take another bite at that Apple. And
David Reid 27:17
let's do it. Yeah, well, and we, we allow so this isn't normal for corporations our size. I mean, we have a guys yesterday, we have a full kind of startup environment, where we do rapid prototyping of tons of things. And no part of our large organization can behave this way. They can buy whatever they want, wherever they want, quickly, try things tested. So within days, my next meeting is with SpaceX and NASA kind of thing.
Scott MacKenzie 27:49
You frickin name dropper.
David Reid 27:52
But I mean, when we, when we started this project, I'm like this a year and a half ago. I'm talking to them. And I'm like, we can go as slow as you like if that if that's what it takes for you. But I'd rather go fast. And I'm really a breaking point on that. Because I went up to our team yesterday. And we can do that in a few days, and have a test and see if it works as opposed to a year and a half of I don't even want to talk, you know,
Scott MacKenzie 28:17
so that's dead sexy group. I work in the dead dead sexy department and we just get to play around and dead sexy stuff.
David Reid 28:25
I said, that's what they do. And they're they're just, and that's what led us into renewables. About seven years ago, some people from muebles came to us and said we need we need someone non government non used to taking money from government who can come in here and help us industrialize, but the people wanted to do it right. So we took our best brains. And we came up with some ideas, mostly saying how do you cut the energy cost in half of any of these renewables? And that was kind of the premise. So all the secret stuff is in that space. But I mean, we're we've saved ourselves 10 years by just rapid prototyping. trying it out. Let us know. Try this. Oh, that works. Let's try that. No money into it. No.
Scott MacKenzie 29:05
Okay. Again, you've learned that you have an industry, LinkedIn stat card, that's going to be you got to remember that. Are you active out on LinkedIn? All the time, every day? No, you really need it. And I and I said stack card. And
David Reid 29:20
I just thought was funny. Never heard it before. And they called me really early on and asked if I knew their algorithm, that first I thought they were trying to sell me something. And I'm like, I'm Scottish. Don't try and sell me and like, I like that. And so they they said no, no. And they kept asking questions and what what are you really asking? And they were like, Well, what do you know? I don't know, LinkedIn. And like, know, that. How are your numbers? So good. So good. We're a big company and no, no, no, no, your numbers are too good. You You must know our algorithm. No.
Scott MacKenzie 29:54
So that was interesting. What is it you just sort of what yet? I'm looking out there. I sees that you've got a lot of featured videos in But you're about there.
David Reid 30:02
Well, and I've got, I've got the company to continue all our business lines have their own channels. And so I can just repost most of the time. And then every now and again, I'll put in my own stuff. Yeah, I put in my like I work in the sex trafficking recovery area all day long. So, so I put pieces up that are personal and all the things they tell you to do. I didn't know they were supposed to do that. But yeah,
Scott MacKenzie 30:26
but it's well, that's a that's a hot topic, too. That's a whole nother conversation. And that organization is read em,
David Reid 30:33
read him. Yeah, yeah. All right. That's a whole nother story.
Scott MacKenzie 30:39
God, I like this conversation. It was well worth the wait. Ron, I
David Reid 30:43
think I think just that innovative culture and how you culture the whole thing, it's a people game. It is. And it's a knowing that that people want to crush it operations want to crush risk. And so then you flourish it and how do you keep people being innovative? And I mean, I think probably one of the nice surprises in the couple of things in the company. One is that there's a people are willing to get it wrong, which I've seen. That's huge. It is it's not normal. I didn't know that. Because I've been here 30 years, but I learned from others that this is a normal, it isn't. And people don't pretend a lot in our company, we kind of keep a small company feel. And so people come from outside and then they start telling you how great they are. And it's just an awkward moment in our room where everyone goes, Yeah, we know your grades. Okay. You don't have to tell what's that. Right there used to fear and intimidation more, and there's less of that in our environment. So it's just
Scott MacKenzie 31:40
different. And that whole shock therapy on people making or trying to make decisions. Not a good approach. Let's get man. Look at you guys. It'll be as a company.
David Reid 31:52
That's a company. It's not November.
Scott MacKenzie 31:54
No, it is and David Reid is is the guy that was in the hot seat here. You were absolutely spectacular. I mean, I'm like I said I'm tingling. Well worth the weight, my friend.
David Reid 32:05
Scott MacKenzie 32:06
you can get a hold of him out on LinkedIn, his debt guard is bristling with math skills. And you're saying to yourself, Scott, I just I need help. Well, we're gonna wrap it up on the other side. And of course, his podcast will have all the contact information. David, thank you very much for joining the industrial talk podcast.
Scott MacKenzie 32:24
Thanks for having me. Alright, listeners.
Scott MacKenzie 32:26
Stay tuned. We will be right back. You're listening to the industrial talk Podcast Network.
Scott MacKenzie 32:38
All right, a hearty thank you to a David Reid and team no V in incredible innovation. Come on. You gotta admit, man, that was a fun conversation. They're doing a great stuff. A lot of great stuff to make our lives better the world better. And, and really keep on moving business forward and making. I'm just, it is fun. I'm living my dream here on industrial talk. Alright, reach out, go out to his LinkedIn stack card. Type in David Reid. You'll know David rad excuse me note that.
David Reid 33:10
Scott MacKenzie 33:11
we're talking about 3d, right? We're talking about the need to educate. We're talking about the need for collaboration and innovation. You got to do that. And you got to do it with a sense of speed and tenacity. Now is the time people like David companies like an OB, now is the time you are innovation. Alright, to do that, you've got to be a gold brave dare greatly reach out to people who are bold but brave and daring greatly and you will not be disappointed and you will change the world. Thank you for joining. We will be back shortly.