Industrial Marketing – Digital Mortality

Let's talk Digital Mortality. What is the life expectancy of your digital message? Do you have a post-mortem strategy to minimize the rapid death of your digital message.  1. Keep focused on helping your Customer daily with meaningful industrial content. 2. FROM THE HEART, get engaged with their post and learn about their passion and pain. Simple and very time efficient. Do this consistently and do not compromise. GO-BIG – and understand strategies to minimize your Digital Mortality.

Podcast Transcript:

[00:01]                                    The industrial talk podcast GO BIG in just six minutes a day, building a legacy of success in a rapidly changing industrial market. Alright, welcome to the industrial talk podcast. I am so glad that you are here. You're going to go big ships minutes. Only six minutes. No, I gotta try to take too much of your time because you work in an industry that is rapidly changing. So let's get going.

[00:25]                                    All right. Our topic for today is digital mortality, digital mortality, and uh, I came across this particular term as I began my quest to figure out as a business owner this whole digital marketing platform, how can it benefit you, all of that fun stuff and realize that there is a digital mortality and that to me is a representation of how fast you're digital communications. Your digital message dies and it's very fast. I don't have really any statistics on that, but it dies rapidly. So for me, I'm going to give you an example, a real life example of what I mean by this and, and what we can do to help with our digital mortality. First off, we all have had great visions of grandeur when we start a workout program and the vision of grandeur is big. We're going to do this, we're going to eat this way, we're going to get up early, we're going to do this, that, and the other thing and we're committed.

[01:41]                                    And the first week is, oh, okay. Because you realize that getting up early as tough eating correctly is challenging, but we're committed. We're going to continue to do it. We've got this big vision, this grand scheme of being able to do whatever is necessary to achieve our goals. And then the next week comes in. So I got a, a given a little bit and I don't do as well. And then so on and so forth. You see where this is trending. I've got my workout clothes. Um, and so for me, I just got back from working out. So for me this has been a journey that has taken to be committed, to be truly committed to my exercise focus as taken a commitment of well over a year and now it's ingrained. It's a lifestyle. And so I get up early and I do that, but I'll tell you right now, it just didn't happen just because I willed it.

[02:42]                                    It happened because I approached it incrementally. I said to myself, today, I'm going for 10 minutes, no more, no less. And when I found out is when I go to the gym, 10 minutes that roll out of bed, Achy, whatever might be, go out of bed. I realized 10 minutes I could do that. That's just 10 minutes. Okay. So I'd get there and then realized I could do maybe 15, 20, then that's it. Then I'd go buzz on home, right. I accomplished that goal for today. And then over a period of time it becomes more natural. I get up early, my body has changed, I go to the gym, we work, I work out longer and uh, do harder things because of my condition. My condition has improved because I've just sort of incrementally approached this particular goal. And now right off the bat, I, that's all I do.

[03:38]                                    And that's my morning routine with my reading. All of that stuff is in the morning. Your digital approach is no less the same what we always have within the industrial world. First off, we always liked it never works and uh, I don't have time because I'm dealing with this fire. And what we realized that, that we do not have a process in place. We have this huge vision, this whole huge structure and we expect it to keep at it, but life gets in the way so we don't proceduralize it. And, and so your digital mortality is, is, is less. So you might post something, it might not be relevant, you might not. You look at that whatever you posted and it might not be truly sort of spot on. You're just looking for thumbs up. And then when the thumbs up stone calm, you just say add.

[04:31]                                    This doesn't work. But the reality is the reality is, is that this media, this medium that we call digital, it is around and you have to invest in. Although maybe in a smaller sense, invest that time, energy and effort to extend that digital mortality meaning create a longer life. But that requires, that requires a strategy that requires a commitment that requires just like me working out, getting up, doing something small beam committed to it, and then continue to sort of expand because now all of a sudden, it's part of Your Business DNA. So what I recommend is just let's say today we're going to post or we're going to effectively communicate a message, just one, and we're going to do it tomorrow, just one. And we're going to do it again. And then the second thing I want you to do is I want you to demonstrate some commitment to other people.

[05:34]                                    Find that one company, that one company that's posting something and get engaged. So two things. One, create a process that you're just sort of posting something that's relevant. Don't, don't just throw anything out there, think about it and just get it out there and say, good, I've done it. And then the next day I've done it. And then to take it upon yourself and in and from the heart, engage somebody that you want to engage in. That comes down to digital compounding. So we're going to be talking about that tomorrow, digital compounding, but today you're going to commit to doing something meaningful on, on your digital platform, one, not, not thinking big, something meaningful and then to something meaningful that is engaging with somebody within your network and, and you'll see a change, but it's, it's the process you're trying to create and Change Your DNA, your digital DNA for your company because, well, that's really what we want to do because I am here just so that we're all on the same page. I'm here because

[06:46]                                    I want this to work. I have a company and I want it to work and I think is powerful if given the tools to be able to do that. And that's what we're here about because I truly, because my purpose is to give 100 percent to your success. That's what we're about to do. That, those two things. Okay? Have a great week, be safe. And once again, I'm so glad that you joined and uh, we will be talking tomorrow. So be careful.


The post Industrial Marketing – Digital Mortality appeared first on The Industrial Talk Podcast with Scott MacKenzie.

Scott MacKenzie

About the author, Scott

I am Scott MacKenzie, husband, father, and passionate industry educator. From humble beginnings as a lathing contractor and certified journeyman/lineman to an Undergraduate and Master’s Degree in Business Administration, I have applied every aspect of my education and training to lead and influence. I believe in serving and adding value wherever I am called.

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