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Why You Need To Podcast – Micro Content Creation!

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast!  Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this Industrial Talk Podcast episode, we're talking Micro Content Creation.  You need to create more content.  You need to get more out of the content you are creating.  The Podcast Platform is a powerful way to create Micro Content.  What is Micro Content?  Memes, Video Snippets, Quotes, anything is small and easily consumed.  Find out how to create Micro Content from you podcast. Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

(00:00):

Hi there. Welcome back to the industrial talk podcast. This is a series and a continuation series of why you need a podcast. Once again, I reiterate, either you figure it out or you bring it in house and you do it or you find somebody to do it for you. Either way you're missing out on wonderful content creation. And that's what this series, this part of the series is all about and the content you're missing out on. Wonderful content creation, how to just re-purpose blogs and reports, bring out that human element, fight the boredom that comes with this digital world and is like a, we do the same thing over and over again. You get it. So this is what this platform is all about and if you're saying to yourself, Scott, I have a hard time creating platform or content, you need this even more.

(00:48):

So you just need it even more so because it does, it just creates content. And we talked in the last episode, we talked a little bit about content Cross-Training because you don't want to be bored, so you've got to mix it up. Don't just do squats. Let's just keep on mixing it up. And now we're going to go into, in this particular portion, we talked about the macro, now we're talking dig in deep, a little bit, a micro content creation. Okay? So if you're out there on video, it's a, once again a real fancy doggone thing. So from the podcast, from the macro podcast, because we were able to repurpose all of the other stuff we've created. Um, I wanna say for about 16 unique pieces of content just from that one podcast 16. And now if I go into the micro, let's say I go into the micro, you could see this particular diagram out there.

(01:41):

Uh, from that macro component, that podcast, I've created videos, I have RO. Here's one right here where we're doing it right now I'm creating a video and that video I can slice and dice and pull out quotes sent and do anything I possibly can. So I have videos and then I can create video snippets, I can create quotes and then I can target the various type of platforms. If I'm on Twitter, it's a different, it's different than um, um, Facebook, which is different than LinkedIn. Right? And, and, and it's just how you can be able to begin to pull out all of that content, fight in that boredom. You can go to conferences just from that, that one you go to conferences, you can, you can sit there, Hey, we've got a podcast. Can you give me a quote? Boom. They will. You can run promos, you can run more podcast snippets.

(02:41):

Meaning they're not videos, but they're there just from the, from the podcast, right? Which they probably correspond with the videos too. But you're able to create multiple, multiple type of content that is unique, that is humanized, that is targeted to your prospects. Uh, it brings out the heart and soul of what you're trying to do. And it is sort of malleable, and I don't even know how to spell that word malleable. Uh, to correspond with the different types of digital platforms. You get it, that's micro, that's what you get. So you never have to struggle with like, Oh, what am I going to ride on this? But you just repurpose stuff or what am I going to do here? Oh, there's a great opportunity to be able to talk about this particular topic. It goes on and on and on. Even from that perspective, we have a 16 now, we have about 19 separate pieces of content, micro content that people could consume quickly, right? They don't have to gage a lot of time, energy and effort. It's just sort of that, you know, WetNet whistle type of a approach to what you're creating.

(04:06):

Come on. I, I mean, I, I've been on this road for a little while and I remember going down there, you know, being in that position to go, Oh, what kind of content are we going to be creating? Am I gonna, you know, I don't know what to do, a blah, blah, blah. All of a sudden because of the podcast platform, which you need to do. If I, that's pretty clear. Right? Okay. Uh, you could create this content in such a way that it just, it's just very flexible and then you could say, well, that didn't work real well. Then you adjust it and then you could at least you're in the game as you're doing what is necessary to get that message out, your message out because you're changing the world. So the macro, now we're in the micro. Next episode we're going to talk about ultra micro.

(04:53):

And that is more of the engagement side. You can't just sit there and post and say, Oh wait guys, nobody's, nobody's looking at my stuff. Ultra micro. All right, let's fight boredom. Let's create this, this, you know, content generating machine, the podcast platform, and then be able to crank this stuff out because you're not doing enough. That's for one shit, one thing. You're not doing enough. That's what this is about. So let's be bold. Be brave. Let's start creating that, uh, those micro content slivers and I, I can show you how to do all that, that's not a problem. And then be able to crank it out and now you're changing the world. Be bold, be brave, dare greatly, again, change the world. Be safe out there. And we're going to continue our conversation on content creation. Why this is so important. We're going to fight that boredom. Fight that content, boredom. Take care. We will talk later.

(05:49):

You are listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast-sales-funnel-strategy/

https://industrialtalk.com/episodes/why-you-need-to-podcast/

https://industrialtalk.com/episodes/why-you-need-to-podcast-the-old-way/

https://industrialtalk.com/episodes/why-you-need-to-podcast-i-cant-you-can/

https://industrialtalk.com/episodes/industrial-podcasting-101-the-reason/

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About the author, Scott

I am Scott MacKenzie, husband, father, and passionate industry educator. From humble beginnings as a lathing contractor and certified journeyman/lineman to an Undergraduate and Master’s Degree in Business Administration, I have applied every aspect of my education and training to lead and influence. I believe in serving and adding value wherever I am called.

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