Robert Brook with Neara and Brian Reed with Osmose

Industrial Talk is onsite at DistribuTech 2025 and talking to Robert Brooks with Neara and Brian Reed with Osmose about “Technology and Pole Inspection”.
Scott MacKenzie hosts an industrial podcast from Distribute Tech in Dallas, highlighting the importance of data management in the utility sector. Guests Robert Brook and Brian Reed from Neara and Osmose, respectively, discuss their partnership to enhance utility data integration and decision-making. NIRA's platform creates a digital network model using various data sets, including LiDAR and GIS, to simulate asset performance under different conditions. Osmose provides detailed asset records and preservative treatments to ensure data accuracy. The collaboration aims to improve strategic resiliency plans by prioritizing asset upgrades and optimizing investment strategies.
Action Items
- [ ] @Scott MacKenzie – Discuss the process of keeping the digital network model up-to-date as utility assets change over time.
- [ ] @Scott MacKenzie – Follow up with Brian Reed on LinkedIn to learn more about Osmose's pole inspection and maintenance services.
- [ ] Explore the Neara platform and its capabilities further.
Outline
Introduction and Welcome to Industrial Talk Podcast
- Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.
- Scott thanks the listeners for joining and highlights the importance of industry professionals in solving global problems.
- The podcast is sponsored by Siemens Smart Infrastructure and Grid Software, encouraging listeners to visit siemens.com for more information.
- Scott mentions the current broadcast location at Distribute Tech in Dallas, describing it as a massive event for utilities and other related industries.
Introduction of Guests and Event Overview
- Scott introduces the guests, Robert Brook and Brian Reed, and mentions their roles in the industry.
- Robert and Brian discuss the importance of data management in the utility sector and the significance of the Distribute Tech event.
- Scott shares a personal anecdote about using Osmose services during his utility days, highlighting the reliability of their inspections.
- Robert and Brian provide background information about their companies, Neara and Osmose, and their respective roles within them.
Neara and Osmose Partnership and Data Integration
- Brian explains the partnership between Neara and Osmose, focusing on the challenges utilities face in managing data across different departments.
- The partnership aims to consolidate data into a single source, enhancing risk-based decision-making for utilities.
- Robert describes Neara's platform, which builds a digital network model using various data sets, including LiDAR and GIS information.
- The platform provides a highly accurate and engineering-based relationship between assets, enabling better decision-making for utilities.
Use Cases and Practical Applications
- Brian provides a use case for the partnership, focusing on strategic resiliency plans for Texas utilities.
- The platform helps utilities prioritize assets for upgrades, considering factors like wind loads and storm conditions.
- Scott inquires about the practical aspects of using the platform, including how utilities can access and interpret the data.
- Brian explains the self-service capabilities of the platform, allowing utilities to perform simulations and prioritize circuits and structures.
Data Management and Platform Capabilities
- Robert discusses the scalability of the Neara platform, which can handle large-scale data analysis across millions of assets.
- The platform offers a visual and interactive environment, combining GIS-style visuals with tabular outputs for easy communication.
- Scott asks about the platform's ability to handle different types of assets, including distribution and transmission poles.
- Robert explains the platform's flexibility in simulating various scenarios, such as wind conditions and vegetation management.
Ensuring Data Accuracy and Currency
- Scott raises concerns about keeping the data current, given the dynamic nature of utility assets.
- Brian emphasizes the importance of proactive data capture and regular inspections to maintain the accuracy of the model.
- Robert highlights the role of Osmose in providing detailed asset records and historical data, ensuring the platform's data is accurate and up-to-date.
- The discussion touches on the importance of change management and coordination within utilities to ensure the model remains current.
Pole Inspection and Maintenance Practices
- Brian explains the decay hazard zones and the frequency of pole inspections, depending on the region.
- The importance of preservative treatments to maintain pole strength and prevent decay is discussed.
- Robert mentions the pole degradation models developed by Osmose, which predict future decay based on various factors.
- The conversation highlights the role of these models in guiding investment strategies and ensuring the effectiveness of maintenance efforts.
Conclusion and Contact Information
- Scott asks how listeners can get in touch with Robert and Brian for more information.
- Both guests provide their LinkedIn profiles as the best way to reach out to them.
- Scott expresses his excitement about the conversation and the innovative solutions discussed.
- The podcast concludes with a reminder of the event's location and sponsor, encouraging listeners to visit siemens.com for more information.
If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.
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ROBERT BROOK'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/robbrook/
Company LinkedIn: https://www.linkedin.com/company/neara/
Company Website: https://neara.com/
BRIAN REED'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/brian-reed-0324a06/
Company LinkedIn: https://www.linkedin.com/company/osmose/
Company Website: https://www.osmose.com/
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Transcript
SUMMARY KEYWORDS
Industrial Talk, data management, utilities, asset management, Osmose, Neara, strategic resiliency, pole inspection, GIS records, digital network model, pole degradation, preservative treatments, wind loads, simulation, Siemens.
Scott. Welcome to the industrial talk podcast with Scott. MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots and let's all right once
again. Welcome to industrial talk. Thank you very much for joining the number one industrial related podcast that celebrates industry professionals such as yourself around the world. You're bold, brave, you dare greatly, you innovate, you collaborate, you solve problems each and every day. You are making the world a better place. That's why we celebrate you on industrial talk. Thank you very much for what you do. You are the heroes in this story. We're brought to you by Siemens smart infrastructure and grid software. Go out to siemens.com please do that. Find out more great people, great company, great solutions, siemens.com Make it happen. Captain, put that on your to do list. All right. We're broadcasting from DistribuTech. It's in Dallas. It's massive. It's gargantuan. That's the first time I use gargantuan, but it's the first time gargantuan. And if you're in the world of utilities, let's say distribution, transmission, device, manufacturing, asset management. Dot gun it. You need to be here. If you're not here, you're missing out all the cool kids. That's what it's all about. Speaking of cool kids, we have two two in the hot seat, Robert Brook and Brian Reed. We're going to be talking about data and how to manage that data. And by the way, just FYI, see this card? That card, it's not just any card. It's a piece of wood. It is actual wood. And it's not just any wood, it's it's two ply charity right there. It says it on the back. It's cool. Brian gave it to me. I like Brian. All right, let's get cracking. All right, guys having a good conference? Yeah, so
far, yeah. Tickets
say it's pretty rare you get this number of people together at the same place, at
the same huge. It's massive. It's been this, this event's been going on for years, right? I was shocked at the size, yeah, and it's quite the time of it's, it's, it's the new renaissance. I mean, it's the utilities and all of the management, management of those assets. It's, it's pretty cool stuff, and the demand for power, it's going through the roof. I want to be younger again. I just, I just want to dabble in it now. Just talk to you guys. Help me make sense of that. All right, before we get into the conversation about it's Osmose, by the way, what's your company's name? We're
called near a, near a, near like, near a pole, near a tree, mirror near a
thank you. Is it Greek for something?
Yeah, no. It's just, it's one of those times where you have to find a new creative name, because most of those names have been
used pretty relevant. That's I can I can good job on that now. I can remember that forever. Yeah. Well, anyway, before we get going, I'm gonna, I'm gonna take it over to you, Brian, give us a little background on who you are. Okay,
great with Osmose utility services. I'm Director of Product Management for a technical services I've been in the industry for nearly 25 years, helping customers solve their problems related to pull inspection, maintenance and data.
I used to always go, this is this is the truth. Back to my my utility days. Whenever I would go to a pole getting ready to climb it, I would always look for that, that butt test and make sure that it's like, okay, cool. Look at the nail. Everything was I would do that you kept me safe.
Well, we've been around since:few years, just a couple years I started when I was never mind. All right. Back at you, Robert, give us a little background on who you are. Sure
That's a good question. We go to the same barber. Let's put it that way. Yeah. Way. I've been I've been in the industry for 30 some odd years, in the variety we shapes and forms, but I think the consistency for most of that is trying to take aspects of technology and help organizations make better decisions. That's really the premise behind what NIR does now. Is to really take the information that those organizations have and put it in a form that allows for informed decision. See,
this is interesting. Utilities have collected data forever. There's just and then, of course, the providers of solutions and services, same thing. I mean you just because it's been a heavily. Regulated business. You had to, sort of, you couldn't pencil whip. You had to do it effectively. But now we're at a point where we can begin mining that data explain to us a little bit about the relationship that Neara has with Osmose, and of course, Osmose has with Neara and all of that stuff. I throw it to you, sure. Give it to me. Brian,
sure thing Scott, so we've, we've been familiar with Neara for a few years. And one of the things that that I think we both recognized in the industry is it's, it's often difficult for utilities to move information across different aspects of their business. So GIS folks versus pole inspection and maintenance or pole restoration? Are they siloed? They're a little bit siloed. Yeah, so there's a lot of good information, and what we saw this partnership as an opportunity for was to really have a platform that could consolidate that information into one source, be able to synchronize that with GIS records so that you had enhanced, enhanced data that you could use to really improve your risk based decision making. And near a platform was a perfect match for us to do that.
Okay, so I'm going to send you a bunch of data. Robert, I'm going to is near as platform somewhat, shall I say, agnostic. You can take data and then begin making sense out of it, or normalize it, or take us through what that looks like you're receiving it from Osmose or whatever, and go forth
so with almost all of our customers, what we start off with is by building what we call a digital network model, and we're taking a variety of data sets. Usually we're stuck with something like LiDAR, because we're doing engineering analysis, we need something that's highly accurate. So we'll combine that with GIS information construction standards that come from an organization, and we build this model, but it doesn't look like what it looks like a GIS systems model, but it has an engineering and physics based relationship between the assets. So it's about as close to an identical replica of those assets in the field that you can have in your hands. So if you move a pole and the insulator angle changes, line tension changes, and the way those assets interact with the world around it changes. And we use that for simulation, but in models, the outcome that you get from it is only really as good as the depth and and strength of the data that you put into it. And part of what's really exciting to us about this relationship with Osmose is we have this sort of state of the art, high end modeling environment that we can use to help organizations make informed decisions about what they do. It's only as good, really, as the quality the content comes into it. And Osmose has these phenomenal, deep asset records, you know, years of inspection that we can take and bring into the platform that a Help us fill out the information that we're using to run those analyzes. But B, actually give us a very granular, very accurate level of content to ensure that the results we're giving to people that they're making decisions on are highly valuable.
All right, Brian, take us through a use case. If I'm a utility and I and I've already have this relationship that goes back because, you know, many years, and I'm very familiar with Osmose. Take us through a use case of this particular Neara solution in Osmose and bringing it all together. If I'm a utility, what are you talking to me about?
Sure, I think initially, I think a really good use case is the strategic resiliency plans that most Texas utilities are putting together, being able to take and look at a network wide model, enrich that data with historical poll records, pole degradation model, soil models, all the information that we typically collect, and then to leverage that to identify and prioritize the most important assets that need structure upgrades to help support those wind you know, The heavy wind loads or storm loads that many utilities are starting to experience, and that regulators are becoming more focused on ensuring utilities are able to withstand certain storm conditions. So the use case for us is high level network model like Neara can produce enhanced with the data and analytics or the data and degradation models that we find in the field and verify that data drive solutions that are affordable to a utility and help them achieve their strategic resiliency plans.
So I'm I'm Scott utility. Do I have? How do I receive that tactical information? Like, how do I how do I do it? I mean, what am I looking at?
So that's the near a platform. So they have an instance that is installed, and the utility has access to that they can perform the simulations, take, take a look and prioritize their circuits. But within that, there's the ability to. Go down to a really granular level and look at a detailed pole loading model, wind and ice model for a particular pole size, a solution for that, rather than replacing the structure, identify a steel steel truss upgrade that can improve the class strength of that pole. So we'll, I think the newer platform really allows the poll owner to help self serve themselves through that process and identify and prioritize the circuits and the structures they need to update. There's going to be a level of financial analysis that goes with that to ensure that it's meeting their capital budgets and their their budget restraints for performing those upgrades. But there's a lot of self service there. But we're always there to help, help as a steward for the for the utility, to identify and help, help really pick those solutions which are going to be most, most effective, most affordable, and in the quickest amount of time for them to be able to achieve their their goals.
Robert, so I'm able to run simulations. I can take the data and and it's, it goes, you guys do more than
just polls. We do. We do so it's pretty comprehensive. It can be right, right, but you're starting with polls, starting with polls. That's, that's kind of the the easy one, that's a little easy one to do, but anything from, I would say polls, to overhead condition to poll loading models make ready engine. There's a whole number of use cases that this partnership can can pursue,
but we're looking at polls take us so I, I go into your system, you have a some sort of user interface I would imagine, and then I can run simulations. And how quickly can you take the data that is available from Osmose, and then, you know, begin to spin out meaningful, you know, insights pretty quickly.
I mean, I think, you know, track, tracking back for just a second. First of all, I think one of the things that's really appealing about most of this is it's a combination of two sort of beautiful environments, right? It's, it's this depth of data, and if you have a chance to see what our platform looks like, it'd blow your hat off. It's really, it's just a cool environment to work in. I think it gives you great insights. It's very visual, and it combines it with outcomes, right? So pulling data into the platform is a very fast process, and it allows us to, you know, if we go back to that poll situation and use that as maybe one of the assets that we look at, we can do an individual pull analysis, you know, the same as you can see a variety of other applications, but we also have a scalability to the platform where we can run that same analysis across millions of assets. So you know, if we're going to run, say, a poll loading equation, we can look at a single pole and be able to run that on that or we can decide to run across an operating area, a subset of the unit, the entire system as a whole, and be able to perform that same analysis against it. And that's something that you know could take an organization years to be able to do. So there's this huge efficiency associated with the scale of what we can do. So people like using the platform first of all, because I think they get good content, right? They get a really nice visual experience to be able to work with it. But the outcomes are what make people come back into so you can see that in front of you in sort of a GIS style environment, a three-dimensional GIS style environment, but it's combined with tabular outputs. So really, whichever form you need to have to communicate inside of the organization is available on it.
So I can, I can, I can look at the total, sort of the health of a whole line. Just saying, okay, here, here's, here's the whole line. Here's the whole circuit, A to B, you know, termination to termination, wherever it is. And then be able to determine, and you're looking at distribution as well as transmission poll. You're looking at all poles, yep,
and you can run so as an example that the great beauty of it is to simulate what occurs when something happens, right? So you can see what those assets are, and throughout your beats, you can understand health associated with it. But you can run a simulation where you can say, what does this look like if it's 40 mile an hour wind, 50 mile an hour wind, yeah, what's the sag and sway associated with that cable? Does it come in contact or come inside of the buffer area for vegetation, say, cable, how it sways back and forth is
also do that too, the conductor,
the sag. We don't, we can organize that, but we don't. We don't touch that because that that.
But they're critical to the process. Yeah, they're huge. Yeah, that information is what makes what we do real, right? So, you know, those detailed records that they have help us ensure that the pole, the way it reacts to wins is actually correct, right? Yeah,
because when, when we would, when we would reconduct Our lines, right, we would have, of course, the table, and then you'd go in there. Need a distance, and you sort of come up with, you know, you didn't do it real sophisticated. You'd run down to the other line, and then you'd put a mark down there, and then you try to identify, yeah, that looks good from a SAG perspective. But the reason for that, so, of course, you, you didn't want, there's a, there's a in heavily loaded areas. You just, you didn't want to snap holes or whatever. You just, you had to be careful.
And I can tell you exactly what it'll look like. I can tell you under what temperature, how far it would say, Yeah, under what line load, how far it would say, under a 25 mile an hour wind, how it would go back and forth. And that's just one of the examples as to how we did it. You know, the use cases extend from something that we would look at as simple, like vegetation management, all the way through what Brian talked about earlier, which is investment strategies. How you look at the outcome of analyzes, which we would call a back cast, yeah. What did you do inside of them? Did you replace poles? Did you do bracing solutions? How did you address the challenges that were coming into the system, and what was the effectiveness of it, and then use that as the guide to determine how you do investment as you go forward and create all the quantifiable information that you need to put into a rate case or a capital sufficient to ensure that your ask is justified.
How do you keep current with the data? Let's say that it's dynamic out there. You know, this pool was replaced. Car hit it, whatever there's, there's activity, it's, it's very dynamic out there. How do you keep current, so that the model stays current? So
it really comes down to being, from a utility standpoint, being proactive and being out there in capturing that information, along with a good as built capture process. So as new communication facilities are attached to poles, you know, with the broadband build outs that are occurring, that's a additional cable on a pole that is good tribute load, so making sure that that data after that's installed gets back. It just, it's really, it's really comes down to the right word, but discipline in making sure that utilities update those. It's
a change management. You're, you're, you're having to deal with the culture that exists in ensuring that okay, I've invested this time, energy and effort to for this solution, to be able to see the hand, have the insights that I need into my asset base, and then be able to make sure that that the individuals in the field, you know, definitely update the planners. All of this there's, there's a coordination that has to happen to make sure that that model stays current. There's
two tiers to what you might think of currency, right? I mean, the first one, if we think about it from a human perspective, you know? I mean, you're an individual, you were born, you're here, right? So that's the same sort of thing we look at from utility assets that what are the poles? What's the infrastructure, where it exists, right? But I would hazard a guess that you don't look the same today as you did 40 years ago, right? So the second factor associated with it is, how does it change through time, right? How does you know Mother Nature's attempt to pull apart? Yes, absolutely that. And that's really where, where Osmose excels, right? Is helping us understand the nuances of the condition of those pieces of equipment. And part of what this whole thing like this, this forecasting strategy does is it helps companies right fit their spend essentially, with their asset, but also direct the money into inspection that has to be there so that we understand what's there, but also what condition it's in. And those are critical practice factors for being able to manage, you know, equipment.
Brian, I hate to I had to do it because I never really knew. So you what's the rotation? What's the frequency of testing these poles? How you know, you come back, everything's good. You take your auger, you drill it. It's solid, it's good. I plug it. I'm on to the next one, right? But then there's the time when you get there's hollow, yeah, how do you? How do you
there are some good guidelines around that, so, so, well, I hope so, because you guys been around for what, 350, years, right? So, before power. So there are what they call decay hazard zones. There's a decay hazard zone map for the United States, which kind of dictates how often you should really think about doing an inspection, and then the preservative. The preservative treatments are really the key part of that. It's you think about a brand new utility pole has has been treated, whether it was a CCA or gas or sell on, or whatever some of the old treatments might have been. Over time, the effectiveness of that treatment wears off and allows decay fungi to attack and reduce the wood strength. So just like we have booster shots for different different things, a pole needs a booster shot to bring that preservative level up to a point where it can repel and kill decay fungi, which is really what eats away at the. The pole. So in the south here in probably Florida, the Southeast Texas, Louisiana, yeah, Louisiana, you're probably, it's probably in that seven to 10 year range. And that's when we design the preservative treatments, which we've manufactured, research development. Design those treatments, we target those aggressive inspection requirements and times that we need to come back. As you move further north, you can inspect less often, but in general, a general rule of thumb is, once every 10 years, do an inspection, apply the remedial treatments, and then you're good for the next one,
and you can take that you're doing the inspections, you upload it into the near platform. You just, you're you're not really dependent theoretical. You're not dependent on utilities to make sure that that data is current. That's all a part of your service. Offer the
service, service that we offer. And then we've also, over over the years, developed, we've developed some what we call pole degradation models, where we can actually predict future decay based on soil conditions, the decay hazard zone and weather environments and the measured strength that we had the last time we were there.
That's cool. That is real cool. Brian, how do people get a hold of you? They want to find out more. What's the best
way you can just go to my LinkedIn page and take me for a reply. There. There you go. And Robert, same
thing, same thing. LinkedIn is the
place to find great it's exciting stuff. Now I've all you know again, I didn't I knew Osmose and all of that good stuff that's associated with it. Now, now you've made me a better person. You both made me a better person. That's cool stuff, by the way. FYI, great. It's exciting, exciting time to be alive. Thank you very much for being a part of industrial Talk.
Thanks for having us. Scott. Thank you, Scott. Good conversation. All right. All right. Listeners,
we're gonna have all the contact information for these two gents out on industrial talk. Fear not. You'll be able to reach out cool solution. Love it. It's just cool stuff. We're broadcasting from DistribuTech Dallas, Texas is the location all the cool kids are hanging out here. You need to be here. Need to put it on your calendar. And we're also brought to you by Siemens smart infrastructure and grid software. Go out to siemens.com Great people, great company, and definitely great solutions. Go out to siemens.com thank you very much. We're going to be wrapping it up on the other side. Stay tuned. We will be right back. You're
listening to the industrial talk Podcast Network.
Yeah. Brian Reed, Robert Brooke, that was a great conversation. What did that bring back memories of me just sort of climate towers and poles and all that stuff, specifically poles. I knew Osmose from that experience and and you always trusted what they did. They They evaluated the health of that pole, and they got it right. They did. Those weren't just falling off, yeah, so that company's just been spectacular, brought back a lot of great memories. Industrial talk is here for you. Of course, we're a marketing and sales organization that helps you amplify your message and get the attention you need to succeed in this renaissance of industry. It's happening. Don't miss out. Figure it out, because it's important. We've got the team in place, and we understand industry in a big way. All right, be bold. Be brave. Derek, greatly. Hang out with Robert and Brian. Change the world. We're going to have another great conversation shortly. So stay tuned.