Industrial Talk is chatting with Michael Israel, Head of Field Service Evangelism with Zuber about “Field Service technology and completed staff work”.  The following is a summary of our conversation:

The post Michael Israel with Zuper appeared first on Industrial Talk.

The post Business Beatitudes: a Spirit of Optimistic Leadership in Times of Concern and Challenge appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Glenn Gaudet, CEO of GaggleAMP about increasing employee engagement through advocacy. Some of your biggest advocates that are passionate about your success are your valuable employees. In this episode, Glenn discusses powerful strategies and technology that can align passionate employees with your Industrial sales and marking efforts. Learn more about Glenn and the wonderful team at GaggleAMP on how to create incentives to improve Employee Advocacy. Find out more by the links below:

Company Website: https://www.gaggleamp.com/

Personal LinkedIn: https://www.linkedin.com/in/glenng/

Company LinkedIn: https://www.linkedin.com/company/gaggleamp/

Company Facebook: https://www.facebook.com/gaggleamp/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Enter Promo Code: IndustrialTalk and Receive $600.00 Off the Reliability Summit 2020:

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Glenn Gaudet with GaggleAMP is talking About the Employee Advocacy! appeared first on Industrial Talk.

The post Why You Need To Podcast – Do It For Your Prospects! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this episode, begin building or “Podcast Sales Funnel Strategies”. Again, the power of podcasting is that it's an incredible sales platform. Now let's begin interviewing your Partners that are passionate about your services, solutions or technology and leverage their network and expand your reach. If they succeed you succeed. We now have a platform that delivers a real Win/Win solution and compounds your digital reach. Find out how to bring in Sales by leveraging your podcast platform! Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

00:01                                   Hey there, Scott MacKenzie again, and while we're talking about why you need to bring podcasting and this platform into your business, right? Either you bring in podcasting as a part of your sales marketing and branding strategy or find somebody else to do it, but be consistent with it. Bring it in. It is a powerful platform for you, your companies, your employees, or your partners, your customers, everybody. It is a win win solution. You bring out the human element. This is a, I want to say number five in a series that we're just going to keep on going until somebody says, yes, this is important, but I'll lay it all out. And once again, I have all of the information. If you say, yes, I better do it, but I need equipment. I need to understand the digital components, all of that stuff. It's all out on industrial talk.com okay.

00:53                                    The last episode that we did, not even, I believe it was yesterday, we talked about the sales funnel and we're talking about leveraging the, the podcast platform as part of that sales funnel. Now we have to build, build the content, and we started out with building and bringing in the content that is specific to your internal resources, the people, the part of your company, the ones that are passionate about what you are doing as a company, bringing out that human element, and so we highlighted that. Now we're going to go into, if you're out there on video, we're going to go into the partners. Now, this is where it gets really pretty interesting. So what you've done is you've said, okay, Hey, let's start this podcast. Let's start finding a, there are, these are the people that we are going to interview internally. They're all positive.

01:42                                    They're going to forward it to their people and they're going to say, Hey, this is great. I was on this podcast. We talked about this. This was a fun time. All wonderful human related focus on you, your company, your individuals. It's a wonderful win-win all around. Now this is when we start talking about the sales process, right? So you go to your partners. If you have partners, do you have customers? You have customers and we'll talk about that as well as prospects, but let's say we have partners, partners that a rep, your services rep, your solutions, whatever it might be, deploy your systems, whatever it might be. You have them. So you approach them and you say, Hey partner, I know that you've been doing a great job and and we really value your relationship. We would like to get you on our podcast. And I would say and we want and we want to talk about what you're doing that is making you a success.

02:43                                    And we want to educate the listeners of our podcast on why you as a partner are benefiting from being our partners, right? And and really just once again bring out that human element. But in that conversation you're going to say, okay, why are you so great, wonderful here, let me show you me. Let me show you how to take this now marketing asset that we created for you and then figure out how to get it in front of the right people so that you partner are a success. Now, this is where it gets real interesting. If your partner in the podcast speaks glowingly of their relationship with you and your solution, you have an asset now that says, Hey, we were talking to our partners here and this is just their interview on our podcast. They were great and I think you prospect would, would benefit from this conversation.

03:40                                    Now the partner's going to say, Hey, that was a great time. That's wonderful. Now I'm going to, I'm going to send it to my prospects, my customers, my internal people of why, Hey, this was a great time. It's all win, win all around, and it's under the guise of doing a podcast. You get it. Everything in this whole exchange is, is positive. It reflects that human element into who you are and what you're all about and and adjust. It creates a tremendous amount of Goodwill. But here's the best part. Now what's going to happen is that you, your company is baked in to that particular podcast, right? And so that partner's going to say, Hey, did a podcast for this company. This is great stuff. Now all of a sudden you're increasing your footprint and your influence and also all of a sudden everybody says, Hey, I know I can trust that company.

04:41                                    They're great people. I saw that human element in their particular podcast and you know what else I got? I got a lot of information out of it. That's what this is all about. It is just a great opportunity to sit around the, you know, the proverbial coffee table, it's podcast platform and be able to have this conversation and say, Hey, great, thank you for being on the podcast partner. Let me show you how you can promote it and you know what else? If you have customers that you would like to get on the podcast, let us know because we would love to be able to hear what they have to say about your services. And it's just everybody's just a happy go lucky type of a solution here. That is what happens. And then it begins to compound. They send it out to their friends, their families, their customers and end and your baked in.

05:35                                    And then you say, Hey, that's great. And then you send it out and then, and it just keeps on. Compounding keeps on growing. It keeps on evolving and it's all positive. That's it. That is when you start to build your content from this particular platform, this podcast platform. So you, you take your internal people, you interview them, they're fantastic, they've got great insights, wisdom, they know everything about what you do and they're passionate. Then you extend this platform to your partners and then the partners are psych Bao. I love working with you and I love working with your system and I will love your services and, and we have helped many people because you guys were so great and then you see how it works. It just keeps on going and it just keeps compounding. And so at the base, at the fundamental base of any type of sales is that know, like, and trust.

06:32                                    You're already 70% complete with your sales process. 70 ish. I don't have any real data to back it up. But however, it's a lot because all of a sudden they know you and they like you and they see your face and now all of a sudden you're, you're slicing and dices and you're making all this great content that helps people succeed. That's what you're in the business of doing. So once again, you bring them on your hammer, on the PO. Uh, the partners bring out their human side. You got internal people. The next one that we're going to be doing is customers. You have customers that use your services. You have customers that believe in you and what you are providing. So in the next episode we're going to talk about customers and you can see how it begins to come, uh, compound. It keeps growing and you keep pushing and you keep on booting out your message. So thank you very much. That's partners. We're going to be talking about customers next, be bold. Be brave. Dare greatly change the world. That's what you're all about. Thank you very much for joining. And we'll be back with customers. You're listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

Why You Need To Podcast – Podcast Sales Funnel Strategy

Why You Need To Podcast – My Why and Find Your Why!

Why You Need To Podcast – The Old Way

Why You Need To Podcast – I Can’t

Industrial Podcasting 101 – The Reason

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Do It For Your Partners! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this episode, we address “Podcast Sales Funnel Strategies”. The power of podcasting is that it's an incredible sales platform. We start at developing content that is focused on positive internal resources. The following episodes will also include strategies on Partners, Customers and Prospects. Stay tuned, we are going through all sales channels in the coming weeks. Find out how to bring in Sales by leveraging your podcast platform! Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

00:01                                    Again Scott MacKenzie. We are talking once again about why you need to podcast. Now you heard my why, you've understood the necessity that I don't like the word. I can't. You can, I know you can as well as, um, the ability to humanize content. You need to be able to stand out, right? That's where we're out. Now we're getting into the sales component. That's where I'm really passionate about. Uh, if I didn't start the podcast back in my story because I, I needed to create a way of being able to, uh, bring about attention to my company and leverage something that is different in this hotel, numbness, this sameness that exists there in content. And now we're going to venture on into, uh, exactly what that is and we're going to just sorta go step by step because I'm going to limit the time to make sure that you understand and capture bottom line.

01:01                                    If you don't want to do the podcast, if you don't want to try to figure out how to do it, I've got all the information out there. But if you still don't want to do it or you're nervous about or whatever, you need to find somebody, you need to find somebody to be able to do it on a consistent basis because it is a powerful sales, marketing and branding platform. If you're out there on, uh, the watching it on video, we're going to go to a slide. All right? This is a, this is a slide and this is how I typically approach a target audience. This is how, uh, when representing other companies, this is how I approach my relationship with the companies. And now you can, you know, take off my hat, put your hat on and you can apply the same strategy, but we're going to go step by step.

01:51                                    So if you're out there on the video, we have four components for targeted audience market for content, okay? And one is internal. Those are internal people, the uh, partners, people that are partners to your solutions or whatever it might be, customers who have used your services in the past, like your solutions, whatever it might be. And of course that targeted prospect audience. So the first one, we're going to talk a little bit those, that's how I sort of arrange the way I look at how I am approaching the market using of course, the, the podcast platform. So the first one we're going to talk about in this episodes, it's internal. So once again, we talked about the podcast providing a really a human component to your content, your marketing material, your sales approach. And what we're doing with the podcast is being able to pull out that human component in the dialogue or in the conversation we have with whoever that might be.

03:09                                    And in this case, we're talking specifically about internal people. So I have a company, this is how it is. I have a company now I have internal people who would like to talk, who, who are passionate about what the organization is doing, what the company is doing, whatever that purpose might be. I'm going to identify these people because what I'm going to do is I'm going to build a content centric sort of strategy around the human, right? That's what makes sense. And I'm going to start with the easiest low hanging fruit out there. And that is the internal, those are the people that are internal to your organization. So what I do is I'll say, all right, company, Acme, whatever, my B, let's talk about getting some internal people that reflect and, and are a part of whatever you're doing now. It, it could be, it could be people that are in customer service, it could be your sales individuals, it could be, uh, operations, it, it could be a mix of all your internal people.

04:21                                    And this is what it does. One, they're very positive. It's an an without being an infomercial to your company. It's baked in because it's about your company. And what people hear is like, wow, they're very happy about this company. They're very passionate about what they do. They're excited about where the company's going. They like the purpose of the company. That's what you're trying to draw out in this conversation. And you highlight them. Hey, here's, here's Susie Q and we're going to talk a little bit about why she's so passionate about customer service. Here's Joe Guy and we're going to talk a little bit about their focus on, you know, maintenance, whatever it might be. But the reality is it's always positive. It's positive interaction. It is, it's just a great interview. You know what else it does outside of the whole sales component. Outside of all of that, you create an environment within your organization that's pretty excited.

05:22                                    It's pretty cool. Hey, you know what I did? I did an uh, I did a podcast where my company and it was a lot of fun and we had a great time. And just that alone creates a great culture, right? So the first thing out of the gate, right? You interview internal individuals. This is a part of building your content platform into a sales. And so you can, you can sit here and say, okay, here's the best part, another best part. Here's a, here's another part. You could sit there with this interview and then say, Hey, you know, customer, but you prospect, you know, prospect work. We're real passionate about our customer service and we just interviewed, uh, this person, uh, about customer service and why they're so happy about it and what, what they believe in. And these are the individuals that we highlight within our organization.

06:15                                    I just thought of you prospect, enjoy the conversation. All of a sudden you're giving information that is specific, impossible, possibly beneficial to your prospect about customer service, how your organization does customer service. It just goes on and on and you know what else? Now I'm going to take that podcast, I'm going to transcribe it, I'm going to use an automated transcription and now I'm going to put that on your website. And now all of a sudden, SEO wise, organic wise, now you have content, written content on your website that is specific to your organization, that is that you know, Google and other web search engines are looking for. And then all of a sudden you, you've got to keep building it, use your long tail strategies. So right off the bat, you need to do podcasting. You need to consider how to bring that into your organization.

07:18                                    And this strategy that we're going to go through over the, as long as it takes for you to realize that you need it, we're going to continue on this path. So today you got to think about it. Look at your internal, get everything all up there. It'll be out on industrial talk.com I mean, it's all available for you for free. And this is how I, me personally use this platform to sell, to, to gain attention, to create a better brand, to market my business. This is it. This is it. It starts internally and it makes people feel good. And you get your story out there, you transcribe it, it's all positive. So again, be bold. Be brave, dare greatly. I'm not going to belabor the point. Get it done. Become part of the podcast and let's see where it goes. So tomorrow we're going to be talking about your partners. So stay tuned. You're listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

Why You Need To Podcast – My Why and Find Your Why!

Why You Need To Podcast – The Old Way

Why You Need To Podcast – I Can’t

Industrial Podcasting 101 – The Reason

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Podcast Sales Funnel Strategy appeared first on Industrial Talk.

The post Why You Need To Podcast – Humanized Content appeared first on Industrial Talk.

The post Ms. Hanna Naquin with SEMS, Inc is talking About the Positive Impact Young Industrial Leaders will Have On You Business appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this episode we address the “I Can't”. Out side of the fact that I'm not a fan of the I Can't mantra it breads complaining, discontent and a sense of hopelessness. So I'm here to say “Yes You Can”! If I can do it, YOU CAN DO IT! Your story, your insights, your Customers, Partners and Prospects story need to be told! Be Bold, Be Brave, Dare Greatly and Change the World! In this episode, embrace the fact that you're an “I Can” person.

PODCAST TRANSCRIPT:

00:02                                    Hi there. Welcome to the industrial talk podcast. My name is Scott MacKenzie. I've got my coffee in hand. I am ready to roll. We are talking, this is the series about why you need to podcast. Now we're going to go into other details and then we're going to get into the meat of it, like sales, marketing and the strategies associated with all of that. So just bear with me on these series of what I've just sort of laying that foundation. So, um, we did Y you had to listen to my why, why I got into ed, why, uh, you know, and whatever the why is. But, um, I've found it to be an exceptionally, uh, transformative time when I just said, okay, I'll do podcasting and uh, realized that there's a tremendous amount of opportunity in there from this particular platform. The old way, right? Let's, uh, we just gotta deal with numbness.

00:48                                    There's digital numbness. How do we, how do we differentiate our content from that whole numbness thing? And now we're going to go into, I can't, now I know you're saying, gosh, God, I love what you're talking about. I, I think this is great. I think that, um, uh, it makes sense and, and you haven't even begun. I'll tell you, I'll give you all the strategies of how to increase opportunities, sales, marketing, branding, but it has to start with the podcast. But you're saying, Oh my gosh, God, I can't. And then I'll say, Hmm, yes you can. And the reason you can do it is because, well, you're looking at a bald, middle-aged guy that said, I'll give it a shot. And I tried. So we shift over to this doggone NA, um, slide. It's nothing fancy. Once again, I'm not mr fancy pants and it's, yes, you can.

01:41                                    If I can do it, you can do it. That is the bottom line. Uh, you just got to put yourself out there. If you are not bringing this platform into your marketing mix, you're missing out on a tremendous amount of opportunity, which we will talk about in later broadcasts. But right now you can do it. Trust me, I did it. You can do it. But if you say, Hey, it's just a bridge too far, it's just a gap. Two grand. Uh, find somebody, but the reality is you need to do this and you need to bring it on in there and you go do that. But Scott, I'm not a Joe Rogan, I'm not even used Scott. And I'll say, yeah, absolutely right. It's you, it's your personality. It's your passion that you bring to this particular platform. And you're saying, Oh my gosh, God, Oh my gosh, I, uh, I, I don't have that much passion, but you do, you can just start out by just saying, Hey customer, can I just interview you for our podcast?

02:44                                    That's it. And our customer is maybe passionate about the services that they received and it just starts like that. Now I have a series out there called podcasting one Oh one. And you're saying, okay, what is it? And I, it is everything that you need to about podcasting, the hardware, the software, all of the stuff that I had to, you know, work through to find, to, to make the podcasting happy. So you don't even have to think about it. You just watch that and you can say, okay, I've got the mix. I've got the, I got the mixture I got. So everything is removed. You just have to make that decision. That saying, okay, podcasting is strategic to our business, which it is. It is about sales. It is about marketing. It is about Goodwill, not just for you, but for your customers. It develops a win win solution.

03:38                                    You can, and all you have to do is start out by saying yes or finding somebody to do it and then it rolls. And then maybe the first one's not a perfect. By the way, perfection and the desire for perfection is a goal that will never happen. So don't even begin to think about being perfect and podcasting because that ain't going to happen. You just have to do it. But I don't like listening to my voice. I don't like listening to my voice either. But we do it nonetheless because you have a message that needs to get out in a way that is in this world of digital sameness, this numbness. You differentiate yourself because you can, and that's why this platform is so powerful. And now all of a sudden you can say, okay, I'm going to interview somebody internal. Okay, interview them. And if it doesn't, you know, like it.

04:39                                    So what? Do another one? And then you're saying to yourself, okay, I'll do another one. And then you go on these buying a customer that likes you and then you go, okay, we interviewed that customer C all of a sudden. And it doesn't take a lot of time, energy and effort to come up with a, an interview. You don't have to be canned because podcasting is all about that human element that we talked about. So you can, so you go to that customer and you say, Hey, I'd like to interview you. Okay, what do you do? How you do it, blah, blah, blah. How can you help our listeners? That's all it does. And then you're rolling. And then you said you'll, you'll, you'll evaluate after and you go, well, I didn't like the way that sound. I will change it the next time. It's when you quit that you just, you never improve so you can't quit.

05:31                                    So you just keep pushing forward and roll it forward. And if you think, I haven't made mistakes, well you know, mistakes in the sense that no, nobody's died yet. Let's put it that way. Thank goodness. No, just mistakes. Like I'll stutter all mispronounce a name or I'll do whatever it is cause it happens. You just do it. You can, or you find somebody that wants to do it for you. That role, we flecked your values in your companies, your value as a professional. And it just goes, I do conferences and I interview people from all around the world and I represent companies, but you can do it. So a couple of action items. Okay. Couple of action items that we're going to go down first. Fine. I'll have this linked out there. Find podcasting one-on-one series. It'll talk about your, why. It will talk about the physical tools.

06:32                                    It'll talk about your, um, the digital tools that you need. And then there you go. It's all hit. And I mean you can find it out there, but there it is right there. And then, um, we're going to venture in to the next series. And that is when did we start talking about how you leverage this platform for sales, marketing and branding? And we're going to start with sales. Okay? That's what this is all about. You're not going to be a Joe Rogan, you're not going to be a Scott McKenzie. You're going to be yourself or you're going to reflect that company or whatever that might be. And be able to draw that passion out in your conversations and, and get, just roll with it. And then you provide great content going forward. And we'll talk about re-purposing using this platform. So there's a ton of great stuff that's available.

07:21                                    Now we're going to be talking about why you need to do podcasting. So next episode, the next episode we're going to be talking about sales and leveraging this platform. So we're going to get into nuts and bolts, but once again, it's going to be 10 minutes or less. So be bold, right? Be brave, right? Dare greatly always change the world. That's what you guys are all about. That's what this platform is all about. You too can be a part of it. Important. Okay. Take care of. Be safe. We will talk later. You are listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

Why You Need To Podcast – My Why and Find Your Why!

Why You Need To Podcast – The Old Way

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – I Can’t appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are starting a new series about Why You Need To Podcast! It is truly not a matter of debate. You need to include Podcasting as a vital platform for improving Sales, Marketing, Branding and humanizing your digital content. In this episode we begin with my “Why”. Why I started industrial podcasting and the positive impact it has had on my business. You can do this, you have to do this to increase opportunities and sales for ongoing future success. Find your podcast “Why” in this episode of the Industrial Talk Podcast.

PODCAST TRANSCRIPT:

00:02                                    Scott MacKenzie, and you're saying to yourself, Hey Scott, where is the intro to the industrial talk podcast? Well, this is a series and it's actually on the topic of why you need to do podcasting. Either you bring it in house and you figure out how to do it, or you find somebody to do it for you. But either way, you need to figure out how to begin bringing podcasting the powerful platform that it is into your sales and marketing and branding strategies, not just for 2020 but on into the future. It's, it's, it's just a medium that will be around for a long time. And if you're not in the game, somebody is going to be in the game and they're going to take advantage of it and, and, and, and you're going to be left out in the cold. So I've had a number of people I've done over, geez, 500 plus podcasts of just great professionals and many have asked me why I'm doing podcasts.

00:56                                    You know, man, he want to know my story of wow, I got into podcasting and, and if you are a listener of the industrial talk podcast, you'll know my story. But if you're not, and if this is the first time you've heard this, uh, I'm going to tell you this story. These are going to be videos. They're going to be 10 minutes or less and they're going to come on out all the time. And we're just trying to make sure that you are successful in your efforts in 2020 to leverage the power of podcasting and how, um, how I approach it and how you can approach it. And I'm here to help any way shape I can. So once again, 10 minutes or less, these are going to be videos. And, and today I'm going to be talking about why, why I got started and, and, and how it has evolved.

01:41                                    So what happened is I spent a lot of money, spent them on a lot of money, on the traditional stuff. I was doing digital stuff, but I was also doing some um, print and the typical at that time, typical, um, advertising. And you know what? I got for it after spending a lot of money, nothing. And I had a serious lesson that I learned that it is, uh, the, the death rate that exists within the Tricia traditional print is rapid. It gets out there, it dies and there's no way of being able to bring in or see what happens or if the message is resonating, there is a ton of problems. So I was coming back from a client and I said, and I was listening to a podcast and I said, doc, got it. I can do that. I just needed, I just wanted to change the conversation.

02:31                                    I had no plans of anything beyond that. I just wanted to be able to change the plan, approach a client and say, Hey, would you be willing to get on the podcast and talk about positive things and help the listeners be better at what they're doing? It was truly an other focus platform to be able to provide valuable content, tactical, valuable content for you, the listener. And it was, and during that I just said, I'm getting to know these guys and they make decisions and it's a real win win for everybody all around. And it opened up opportunities for sales, marketing, and branding and, and, uh, just, just multiple opportunities. And I said, boy, this is, this is a pretty powerful platform. This is, this is exciting stuff. And, and as a, as you fast forward, as you go forward in time, I realized that we in the industry need to begin to bring this powerful platform into our portfolio of marketing, sales, branding solutions.

03:38                                    And it's not that difficult. And in this, in this series, you'll see how I, you know, you slice it and dice it and create content and why and how the opportunities are missing. Just know that, that there's a best interest here and I want you to be successful. And, and, and for me to just sit back and just say, okay, I do podcasting and that's, that's just not me. And I want it. I want to share with you why. Okay, so if you are looking at this on a video, because it is out there, I'm gonna shift to a slide. And on that slide you'll see, and I'll try to be as communicative, the communicated as I possibly can, but I would, I highly recommend that you go out to industrial talk.com and find this series and you'll see the platform. And then of course I'm going to have the links in it.

04:27                                    You're not going to be left out alone here. But what you'll see is you'll see a slide. And I said, okay, what is my why? Why do I want to do this? And I and I went through this process. And you need to do the same thing. It's this is an industrial platform. You have to think about a platform that you can create that is in it. It creates a bond between you, your customers, your partners, your, your even your prospects. So it's simple. If I'm talking to you and you're on the podcast, we're creating a bond, right? It's, it's, it's spectacular. And I and I, I did not realize that when I went down this road. So it's, it's a really a great bond creating situation. It is a really valuable, this podcast, once it's produced, it's a valuable sales, marketing, branding asset. It's an asset and look at it as an asset and you can take that content, slice dice and do everything you possibly can with that particular product, that asset, it is all about the other.

05:35                                    It helps others, right? It is truly a helpful, beneficial marketing sales solution. It is also, you know, everybody saw, it talks about [inaudible], how do I create content? How do I, and you sit down and you adapt your computer and you start plugging away at trying to create, it's hard. Here is a platform that I can communicate, create content, slice it up, transcribe it, get it out there. I could create blogs, I can do everything from this individual podcast and I'm just, this is why I do this. It's about attention. It's about marketing, it's about sales. But more importantly branding, but very Mo, more importantly, is about the value it brings to your customers, your partners. And your prospects, they like it. It's important people like doing them. It also gains in that conversation. In this back and forth, it gains market intelligence. You truly hear from your prospects, from your customers, from internal extra, it doesn't really matter what are some of the market challenges, what are the behaviors that are taking place in the market and it also creates a platform for digital compounding.

06:59                                    Okay, here's an example one, I do a podcast and I do a podcast for X, okay? And then I will promote that podcast. They will promote that podcast and if they have customers that are on that poker podcast, they will also promote and then that customer can promote it to their prospects. See, it has a compounding effect and you leverage, you leverage as much as you possibly can out of that one single podcast, but it doesn't stop there. And I, and I'm just telling you, I just realized this. Now I get to squeeze as much content and repurpose not just from a video. I could create snippets. I can do all of this stuff from this particular podcast that highlights the individual that highlights the value you're bringing and you know what? It helps people, it helps people to do their job better. Everybody, and I mean everybody wins and that's why you need to, no matter what.

08:06                                    It could be me, it could be others, it could be internal, it could be external, I don't care, but you need to really thoroughly that the necessity to bring in podcasting into your portfolio of your sales marketing, branding, and we're going to go into great detail on why that is important because we're just going to continue to just sort of granularity, but right now you need to do it and I just highly recommend this will be out there on industrial talk.com you need to look at it today, figure it out, contact me. I don't care. I will help you in any way, shape or form. You just need to do it. Thank you very much for joining the industrial talk abroad podcast people. Be brave. Dare greatly change the world. That's what we're all about. Look forward to talking to you. Where do you know what we're going to talk about next time? We're going to be talking about the old way, the old way of communicating. So thank you very much. Look forward to seeing you on the next series of why you need to podcast.

PODCAST VIDEO:

OTHER GREAT INDUSTRIAL LEARNING SOLUTIONS:

Infor's Educational Alliance Program:  https://www.infor.com/services/education-alliance-program

Infor's GenOne Program: https://go.infor.com/genone/

Festo Didactic: Blazing the trail in hands-on Industry 4.0 training: https://www.festo-didactic.com/us-en/

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – My Why and Find Your Why! appeared first on Industrial Talk.

The post Live From IoT World Congress: Mr. Said Tabet with Dell EMC Is talking about Autonomous Driving appeared first on Industrial Talk.

Live from Inforum 2019, Energizing EAM Podcast interviews Thomas Jensen, Solutions Consultant at Infor. In this interview, Thomas talks about the young professionals attraction to Infor and what companies can do to leverage the unique insights of Millennial's for long-term future success. Get the answers to your attracting and retaining young talent along with Thomas' unique insight on the “How” on this Energizing EAM Podcast interview!

You can find out more about Thomas at the links below. Also, get your free InforEAM Toolkit. Finally, get your exclusive free access to the Industrial Academy and webinar access to “Building a Better Industrial Sales and Marketing Platform for Greater Success in 2020“. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

THOMAS JENSEN CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/thomas-jensen-491a10109/

Company Website https://www.infor.com/

InforEAM Twitter: https://twitter.com/InforEAM

InforEAM: All you need to know about InforEAM

PODCAST VIDEO:

YOUR INFOREAM TOOLKIT:

Click on the InforEAM Toolkit picture above and receive the following “Must Have” EAM reports:

1. 7 Steps for implementing reliability-based maintenance
2. 10 steps toward a paperless operation with mobile EAM checklist
3. Asset intensive industries, finding the straightest path to the cloud
4. EAM vs CMMS, don't get fooled
5. Infor EAM Brochure
6. Infor EAM Overview
7. 9 fleet management challenges and how to resolve

Industrial Academy (One Month Free Access and One Free Licence for Future Industrial Leader):

Industrial Talk Free Webinars:

Related Podcasts At:

https://industrialtalk.com/infoream/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Inforum2019: Mr Thomas Jensen talks about attracting Millennial talent for long-term success appeared first on Industrial Talk.

Live from IoT Solutions World Congress, IIC Voice Podcast interviews Stan Schneider, CEO at RTI and Vice Chair at the Industrial Internet Consortium. In his interview, Stan discusses IoT connectivity solutions and the application of these services to solve problems and facilitate solutions across multiple industries – it's the future! Get the answers to your Why questions about IIC along with Stan's unique insight on where it's all headed on this IIC Voice Podcast interview!

You can find out more about Stan and the wonderful team at RTI from this interview and the links below. Finally, get your exclusive free access to the Industrial Academy and webinar access to “Building a Better Industrial Sales and Marketing Platform for Greater Success in 2020”. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

STAN SCHNEIDER CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/stan-schneider-102466/

Company LinkedIn: https://www.linkedin.com/company/rti/

Company Website: https://www.rti.com/

Company Facebook: https://www.facebook.com/RTISoftware/

IIC Twitter: https://twitter.com/IIConsortium

IIC Company Website https://www.iiconsortium.org/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude The Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Live From IoT World Congress: Mr. Stan Schneider With RTI Talks Innovation That Solves Industrial Problems appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Josh Ramsey, Founder and CEO of Strategic Point Marketing about Industrial SEO strategies for keeping your company above the fold on important Google search results. If you are NOT above the fold of the Google search results, you are losing business! Remember, 81% of people perform some type of online research before making a large purchase. You need to be on the 1st page of Google results and the top of the fold! Learn more about Josh and how to leverage his valuable insights into Industrial SEO Optimization just follow the links below:

Company Website: https://strategicpointmarketing.com/

Company LinkedIn: https://www.linkedin.com/company/the-strategic-point/about/

Personal LinkedIn: https://www.linkedin.com/in/joshuaramsey/

Company Facebook: https://www.facebook.com/TheStrategicPointMarketing/

Company Twitter: https://twitter.com/Strategic_Point

OTHER GREAT INDUSTRIAL LEARNING SOLUTIONS:

Infor's Educational Alliance Program:  https://www.infor.com/services/education-alliance-program

Infor's GenOne Program: https://go.infor.com/genone/

Festo Didactic: Blazing the trail in hands-on Industry 4.0 training: https://www.festo-didactic.com/us-en/

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Josh Ramsey with Strategic Point Marketing and we are talking Industrial SEO Solutions appeared first on Industrial Talk.

Live from Inforum 2019, Energizing EAM Podcast interviews Christine Tusa, Account Manager, Asset Management Solutions at Infor. In this interview, Christine talks about powerful data solutions for the food and beverage industry. Because of tight margins, accessing and knowing data is key to long-term success. Get the answers to your leveraging data questions along with Christine's unique insight on the “How” on this Energizing EAM Podcast interview!

You can find out more about Christine at the links below. Also, get your free InforEAM Toolkit. Finally, get your exclusive free access to the Industrial Academy and webinar access to “Building a Better Industrial Sales and Marketing Platform for Greater Success in 2020“. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

CHRISTINE TUSA CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/christinetusa/

Company Website https://www.infor.com/

InforEAM Twitter: https://twitter.com/InforEAM

InforEAM: All you need to know about InforEAM

YOUR INFOR EAM TOOLKIT:

Click on the InforEAM Toolkit picture above and receive the following “Must Have” EAM reports:

1. 7 Steps for implementing reliability-based maintenance
2. 10 steps toward a paperless operation with mobile EAM checklist
3. Asset intensive industries, finding the straightest path to the cloud
4. EAM vs CMMS, don't get fooled
5. Infor EAM Brochure
6. Infor EAM Overview
7. 9 fleet management challenges and how to resolve

Industrial Academy (One Month Free Access and One Free Licence for Future Industrial Leader):

Industrial Talk Free Webinars:

Related Podcasts At:

https://industrialtalk.com/infoream/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Inforum2019: Ms Christine Tusa about Powerful Data Solutions for the Food and Beverage Industry appeared first on Industrial Talk.

Live from Inforum 2019, Energizing EAM Podcast interviews Angel Torres, InforEAM Practice Lead at VisualK US. In this interview, Angel discusses the power of leveraging InforEAM and keeping power utilities up and running and serving customers. It's about service continuity in an asset intensive industry and keeping your customers moving forward! Get the answers to your questions along with Angel's unique insight on the “How” on this Energizing EAM Podcast interview!

You can find out more about Angel at the links below. Also, get your free InforEAM Toolkit. Finally, get your exclusive free access to the Industrial Academy and webinar access to “Building a Better Industrial Sales and Marketing Platform for Greater Success in 2020“. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

ANGEL TORRES CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/angel-torres-morales/

Company Website: https://visualk.com/en/

Company Twitter: https://twitter.com/visualk_usa

InforEAM: All you need to know about InforEAM

YOUR INFOR EAM TOOLKIT:

Click on the InforEAM Toolkit picture above and receive the following “Must Have” EAM reports:

1. 7 Steps for implementing reliability-based maintenance
2. 10 steps toward a paperless operation with mobile EAM checklist
3. Asset intensive industries, finding the straightest path to the cloud
4. EAM vs CMMS, don't get fooled
5. Infor EAM Brochure
6. Infor EAM Overview
7. 9 fleet management challenges and how to resolve

Industrial Academy (One Month Free Access and One Free Licence for Future Industrial Leader):

Industrial Talk Free Webinars:

Related Podcasts At:

https://industrialtalk.com/infoream/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Inforum2019: Mr. Angel Torres with VisualK talks about How to Power Flowing and Customers Moving appeared first on Industrial Talk.

Live from Inforum 2019, Energizing EAM Podcast interviews Max Efimov, Principle Director at Accenture. In this interview, Max talks about the impact Industry 4.0 will have on you and your industrial business. It's happening and you can't ignore what is taking place in the industrial world around you! Find out more about Max by the links below and reach out to connect. Also, get your free InforEAM Toolkit, exclusive free access to the Industrial Academy and free webinar access to Building a Powerful Sales and Marketing Platform. All links designed for keeping you current in a rapidly changing Industrial Market. Enjoy!

MAX EFMOV'S CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/mvefimov/

Company LinkedIn: https://www.linkedin.com/company/accenture/

Company Website https://www.accenture.com/us-en

Infor EAM: All you need to know about InforEAM

YOUR INFOR EAM TOOLKIT:

Click on the InforEAM Toolkit picture above and receive the following “Must Have” EAM reports:

1. 7 Steps for implementing reliability-based maintenance
2. 10 steps toward a paperless operation with mobile EAM checklist
3. Asset intensive industries, finding the straightest path to the cloud
4. EAM vs CMMS, don't get fooled
5. Infor EAM Brochure
6. Infor EAM Overview
7. 9 fleet management challenges and how to resolve

Industrial Academy (One Month Free Access and One Free Licence for Future Industrial Leader):

Industrial Talk Free Webinars:

Related Podcasts:

https://industrialtalk.com/infoream-heather-preu/

https://industrialtalk.com/infoream-kevin-price/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

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Reserve My Copy and My 25% Discount

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The post Mr. Max Efimov Discusses Industry 4.0 and the impact on your business appeared first on The Industrial Talk Podcast with Scott MacKenzie.

The post Mr. Max Efimov Discusses Industry 4.0 and the impact on your business appeared first on Industrial Talk.