Industrial asset optimization, asset management and asset reliability are professions that bring REAL, LONG-TERM, BOTTOM-LINE financial value to any organization! Given the rapid expansion of technology and competitive pressures, companies must begin to embrace and deploy a solid asset management program or get left behind. At the forefront of all things Reliable is Mr. Jack Nicholas published author of 12 books and reliability thought leader. In this interview, Mr. Nicholas discusses his latest book and how the asset management principles will transform and improve your safety, environmental and financial position. Find his book at Reliabilityweb.com.