Leandro Escobar with Timenow

Industrial Talk is onsite at Xcelerate 2025 and talking to Leandro Escobar, Director, Business Development at Timenow about “AI Driven Project Management Solution”.

Scott Mackenzie interviews Leandro Escobar from Time Now, a Brazilian consulting firm expanding in the US, at the Xcelerate 2025 conference in Austin, Texas. Leandro discusses the firm's AI-driven solutions, including their large language model, Keno, and project management tool, Time Connect. Time Now offers consulting services for asset management, reliability, and project management, helping clients with criticality assessments, training, and technology integration. They also provide temporary skilled labor to address industry shortages. Leandro emphasizes the importance of bridging generational knowledge gaps and leveraging AI to improve industrial asset management and reliability.

Action Items

  • [ ] Visit Time Now's website at www.timenowglobal.com.
  • [ ] Connect with Leandro Escobar on LinkedIn.

Outline

Introduction and Welcome to Industrial Talk Podcast

  • Scott Mackenzie introduces the Industrial Talk Podcast, highlighting its focus on industry professionals and their innovations.
  • Scott MacKenzie welcomes listeners and thanks them for their support, emphasizing the platform's celebration of industry professionals.
  • The podcast is broadcasting live from Xcelerate 2025 in Austin, Texas, showcasing problem solvers and innovations.
  • Scott MacKenzie introduces Leandro Escobar, a problem solver and former neighbor, to the conversation.

Leandro Escobar's Experience at Xcelerate 2025

  • Leandro Escobar shares his positive experience at the conference, mentioning insights on AI and machine learning in asset management.
  • Leandro discusses the importance of understanding market trends and positioning companies ahead of the competition.
  • Scott MacKenzie clarifies the difference between large and small language models, with Leandro explaining their role in reliability and training technicians.
  • Leandro mentions their AI-based tool, Keno, which uses historical data to support clients in project and asset management.

Overview of Time Now and Its Services

  • Leandro provides an overview of TimeNow, a large consulting engineering firm in South America, now expanding in the US.
  • Time Now started as a project management consulting firm and has grown to include engineering, asset management, and reliability tools.
  • The company supports clients from the beginning of a project's life cycle to its commissioning, covering all aspects of asset management.
  • Scott MacKenzie asks if Time Now's services are more suited for Greenfield projects or existing manufacturers, with Leandro confirming they support both.

Consulting and Technology Solutions by TimeNow

  • Leandro explains that Time Now offers consulting services, including program management and asset management support for existing clients.
  • The company partners with Fluke Reliability to provide training and support for clients implementing their solutions.
  • TimeNow helps clients revise their equipment criticality, hierarchy, and response plans, and integrates real-time monitoring sensors.
  • Scott MacKenzie inquires about TimeNow's technology solutions, with Leandro mentioning their AI-based tools like Keno and Time Connect.

AI and Technology Integration in Time Now's Solutions

  • Leandro describes Time Connect as a project management and shutdown planning tool that integrates schedules from different sources.
  • The tool provides a one-page report for better management of interventions during shutdowns.
  • Time Now's AI tools include large language models and statistical neural networks for improved planning and scheduling.
  • The company also invests in startups to bring innovative software solutions for shutdowns and equipment health monitoring.

Future Prospects and Business Model for TimeNow

  • Leandro discusses the importance of providing skilled experts to clients, especially in the current market with a shortage of maintenance and project management professionals.
  • TimeNow sees opportunities in both new investments and renovations, where their expertise and technology can add value.
  • The company aims to help clients with temporary peaks in maintenance and project management needs, providing both expertise and technology solutions.
  • Scott MacKenzie and Leandro discuss the importance of bridging the gap between generations in the industry, with Time Now helping clients transition knowledge and experience.

Conclusion and Contact Information

  • Leandro provides contact information for Time Now, including their website and LinkedIn profiles.
  • Scott MacKenzie wraps up the conversation, emphasizing the importance of connecting with organizations like TimeNow for asset management and reliability.
  • The podcast concludes with Scott MacKenzie promoting the Industrial Talk Podcast Network and encouraging listeners to reach out for more information.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

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LEANDRO ESCOBAR'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/leandroescobar/

Company LinkedIn:  https://www.linkedin.com/company/somostimenow/

Company Website: https://timenowglobal.com/

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Industrial Talk is onsite at Xcelerate 2025 and talking to Leandro Escobar, Director, Business Development at Timenow about "AI Driven Project Management Solution". Scott Mackenzie interviews Leandro Escobar from Time Now, a Brazilian consulting firm expanding in the US, at the Xcelerate 2025 conference in Austin, Texas. Leandro discusses the firm's AI-driven solutions, including their large language model, Keno, and project management tool, Time Connect. Time Now offers consulting services for asset management, reliability, and project management, helping clients with criticality assessments, training, and technology integration. They also provide temporary skilled labor to address industry shortages. Leandro emphasizes the importance of bridging generational knowledge gaps and leveraging AI to improve industrial asset management and reliability.
Transcript

SUMMARY KEYWORDS

k, Scott Mackenzie, Xcelerate:

00:00

Scott, welcome to the Industrial Talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots and let's go all right once

00:22

on site. We are at Xcelerate:

01:11

Thank you, Scott. It's really good to be here talking to you in the talks.

01:16

Yeah,

01:18

is it a good, good user conference for

01:20

you? No, yes, it's a very interesting conference that we, I participate in this morning with the thoughtful leaders, and got several insights how AI and in machine learning or and large, large language models are changing the maintenance and the asset management with insights to improve the reliability of the assets. So I think this kind of events help us to understand what are the trends in the market, and how can we position ourselves to be ahead of the competition, and also keeping our companies competitive in this

02:09

market. And I know we're going to we're going to be talking a little bit about your organization and what that's all about. For clarification, you mentioned it large language model versus a small language model isn't reliability. And the is it more small language model or or because largest chat GPT now that's large?

02:35

Yeah. So talking about the reliability, we know that Statistics is the base for reliability, and it's something that you have been using several different artificial intelligence tools for a time, right? It's not something new. What I think about large language models helping us in the reliabilities when you need to make an intervention in equipment, for example, and for training the technicians and giving their context in the interventions. This can help us a lot in a moment that we have a shortage of skills and labor. No kidding,

03:16

yeah, if I had a nickel every time somebody talked about the shortage of

03:22

people, yes. So I think this can help, both in training, both in supporting the intervention itself. And then we are going to talk about Timenow, yeah, but we have our own artificial intelligence based on large language models to support this kind of stuff, and it's called Keno. It's we put all our historical data in terms of project management, data set management to train the model, and now we are using that to support our clients. But again,

03:59

let's take this Yeah, let's have to see there's a lot. Okay, so I have paper in my hands right here. Paper. Got papers. Timenow, Leandro, just in general, just give us a little bit about what Timenow is okay. Stay outside of me reading the paper, and I don't want

04:21

to, no, of course. So Timenow, it's originally from Brazil, but now it's the large consult engineering consulting firm in South America, and we are, it's already two, three years that we are in the US, and we are expanding and growing here. But we started 28 years ago as a project management consulting firm and as a company that starts with new capex projects, both for Greenfield but also to sustain and to expansion of factories, we understood that we should participate more in the whole asset life. Cycle, and we are really linked on that, because when you think about a new project or expansion, you need to think about the maintenance of this industrial asset in the future. So it was natural to grow to engineering, to design, but also to asset management, to reliability tools, and so we are now a company that it starts from the beginning of the life cycle until the this commissioning of asset we are in the all the areas of asset management for industrial factories, for manufacturing and so on.

05:45

So I'm a manufacturer, and I am interested in your solution, but I'm an existing manufacturer, so I'm, you know, I'm still spinning and doing my thing. Okay? Is Timenow a better platform for something that is sort of Greenfield, or is can I? Can I be, you know, an existing organization and take advantage of that

06:11

you you can be for, I would say most of our clients are companies that already have factories manufacturing, and we have our program management department support the clients with Project Managers augmentation for specific sustaining projects in brownfield and also, when we talk about consulting for asset management, we help the clients to Take more for the assets that they already have. And one thing that we are partnering with Fluke reliability mainly eminent it's to they are growing, and they need some support to train new users, and we have a group of reliability engineers that can help to train the users that they are getting for emails so and we also help clients to revise their criticality of the equipment, the hierarchy of the equipment In their CMMS go to the FMEA to understand the response plan that you need to have, considering the failure mode, and also things like when you define the criticality of equipment, and you are going to define the policy of equipment, if you need to add Some solutions like a Zima, they have several real time monitoring sensors that you need to apply in the right equipment. And we help Fluke in this partnership also to put in place their solutions to improve the availability and the reliability of

07:56

so Timenow is more of an is a consulting organization, yes, and let's say I'm a manufacturer and I have an I want to go through some proper change management. I want to I want to be able to sort of do my reliability, my asset management, better. And I want to be able to leverage the technology such as E main. You're saying your organization takes us through that the criticality of my assets, and read things like that.

08:26

Yes, exactly we. Usually, we start with an assessment. We can make assessment for for the clients to understand situations, but also sometimes the the clients already know, what are the bad actors in their factory and what are the problems that are facing, what they are struggling? They don't have arms to deploy the solutions, and we can also support to if that some being a tool to put in place actions that they know that are needed for their their plans.

08:59

Just does Timenow have a have a solution of some sort outside of consulting, like a technology.

09:05

Yes, we have several technologies. I told you, have the keynote that it's our large language model, specifically for project management and asset management. We have time Connect. That's really interesting tool for project management and sto management, shut down, turn around and out at managing because it's a tool that you bring several different schedules together. Can be in Microsoft Project can be in Primavera, p6 and you can see, for example, when you have a annual outage for a meal, you have several small sustaining projects that you need to put in place, and you have the maintenance activities for the outage time. Connect that. It's our one source of truth platform. You can see all the different critical paths in just one place, and then you can. The interference of different interventions that you are going to perform at the same time, and you are going to have a one page report that drives you to manage better these different interventions at the same time.

10:14

Do these do these solutions, interact with E mate in such a way?

10:20

So for example, when we have other solutions for mainly shut down planning that we we have software that prioritize different service work orders in, put in a specific schedule, and we this tool can work directly with imant that to where you put all your activities that you need to do in the routine, but also during shutdown. So yeah, as we are prepared to put our tools to work together with event

10:58

to your your tools, is is there an AI component to it where is like, here's the critical path and, and then I apply some sort of AI solution to it, and it says, Now, this is really, here's an here's, you know, gives us some insights into the progress.

11:15

Yes, we have AI tools. And as you said, we have different types of AI is one from the large language model to a specific mathematical, statistical neural network that you can improve the planning and scheduling for shutdowns. And also we invest in some we have a venture capital branch that invests in startups that develop softwares, and then we have some agreements with these startups that bring some softwares specifically for shutdowns, other software specifically for health of equipment, also For proxy process industries, how they are, they can dissipate failures with process data, not only from maintenance data. So yes, we have several AI softwares in our network. Yeah,

12:11

and it makes sense, if I'm churning out data, I'm getting chunks of data, I want to be able to sort of analyze it in the most efficient way, and then be able to reveal whatever tactical solution is being recommended exactly, so that you know it makes it just makes sense. Yes. So where do you see all this stuff going? What's what's on the horizon with Timenow? So

12:39

we have this technology, tools, that there are several tools, but and these add a lot of value to our clients, our long term clients, that are clients that we are working for over 20 years, but we also were able to develop a group of experts that are available to support our clients. And I think, for the North America region at this moment, we can help with knowledge and people that it's skilled and they are read for our clients, when we talk about main power shortage, I really think, besides the technology, besides everything that you can add to the client to be ready to support, to the client with someone that it's expert in a maintenance specific field, or for project management, it's something that it's more important and more urgent to our clients at this moment. So being available to the client, I think, is the key thing that we are helping in the current market.

13:53

Dude, do you think this is just this is sort of off on a tangent. Do you think that your business model is going to be more accepted where you're saying, hey, I can offer these skilled individuals, instead of me trying to bring it in house, which is then, then I have to deal with the turning and the churn of the individuals as we begin in the United States, bringing more manufacturing back, I just see there's a greater demand. Yeah, there's going to be a greater demand for all of that.

14:31

I see that both for new investments, that it's going to happen because of the we are bringing back the manufacturing to the US, but also several factors that they were not being renovated for several years, we are going to have huge investment, and it's there is a demand for main power to perform this project. Projects and perform these interventions, but it's a very in a very specific time frame. You need a peak of main power in project management when you have the project a peak of main power of asset management specialists is when you are putting a revamp in a plant or expansion or wherever, but it's not something that the companies, they need to add in their staff, because it's a temporary situation. And then when Timenow can help in this specific moment with our expertise, with our specialists, but also we can, during this process, bring our technology and give that to the client. That is something that's going to keep for their operational of their assets. So I think yes, there are several opportunities

15:58

just Timenow also, you know you, in essence, go through and you create the change that is necessary to sustain an organization into the future from a reliability perspective. But we all know the real world gets in the way. And then there's change that takes place within the executive level or mid manager, whatever it might be. And many people come and go. Does this Timenow also help sort of bridge that gap too, as well. Where you're saying, Hey, I hear you got a lot of change going on, and we don't want you to go south on some of this stuff here. Let us come on in.

16:37

No, it's exactly, oh, several clients, what they are asking for is exactly that they also because we have shifting generations in the industry. At this moment, we have a lot of people retiring. We lost one generation of people that didn't enter in the industrial market for I don't know any reasons. So we are helping our clients to bridge this transition from one generation to another, also to not lose the experience, to not lose the know how that they developed several years in the in their factories.

17:15

It's huge. Yeah. So, yeah, go ahead.

17:19

No. Thank you so much, Scott, we can find ourselves. Timenow, global on LinkedIn. Scobar on LinkedIn, yeah.

17:27

How do they get you

17:29

so they can find us in www dot Timenow, global.com and I'm going to be there the year on LinkedIn. Yes, we are nicadine, Leandro, dot Escobar, you can find me on LinkedIn

17:43

ng from once again, Xcelerate:

18:34

You're listening to the Industrial Talk Podcast Network. You all

18:43

right, that was Xcelerate:
Scott MacKenzie

About the author, Scott

I am Scott MacKenzie, husband, father, and passionate industry educator. From humble beginnings as a lathing contractor and certified journeyman/lineman to an Undergraduate and Master’s Degree in Business Administration, I have applied every aspect of my education and training to lead and influence. I believe in serving and adding value wherever I am called.

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