Industrial Sales – Judging A Book By Its Cover!

The fact is, we all Judge a Book By Its Cover. When I buy a bottle of Wine, I look at the label… If the label is cool and attractive, I'm more inclined to purchase. Conversely, if the label is not attractive, I'm not going to purchase unless someone recommends. Your interaction with your Customer or Prospect is the…

Yes – Industrial Crisis Response is Very Important! Not Having a Plan is BAD! Kirsty McKinlay-Stewart Tells Why.

Question: Do you have an Industrial Crisis Response Plan? Has your plan been Tested and Exercised? Finally, is the plan current and reflects the changes in your business? Important questions that need answers.  Kirsty McKinlay-Stewart, Director of Crisis Management Limited and Publisher of Crisis Response Journal is passionate about you and your company having a powerful Crisis Response plan in…

Industrial Sales – Match Your Customer’s Passion!

Be magnetic to Industrial Prospects by being candid about your Passion and Values. Align your Passions and Values with your ideal Industrial Customer. Prospects that value your Passion and are aligned with your Business Vision are more likely to engage in future opportunities. Podcast Transcript: [00:01]                                    The industrial talk podcast GO-BIG in just six minutes a day. Building…

Industrial Sales – What is Your Customer’s Passion?

You need to have this conversation with your Industrial Customer. What is their Wants, Concerns, What do they Stand For and What they dislike! This conversation is important to align your Industrial Offering. GO-BIG – Understand Your Customer Passion! Podcast Transcript: [00:01]                                    The industrial talk podcast GO-BIG in just six minutes a day. Building a legacy of success in…

Industrial Sales – What Is Your Offer?

What is your offer? I have two questions; 1) Does your services or product solve a Customer Problem? 2) How do you know that your service or product solve a Customer Problem? Answering the 2nd question and working with your Customer ensures a solid answer to the first question. GO-BIG and understand how your offer solves your Customer's Problem.…

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