Lifters can be anyone from the receptionist that brightens everyone’s day, to the call center rep who knows exactly how to listen and make an angry customer a raving fan, to senior executives and CEOs who understand that by aligning purpose with profit and consciousness, they can create 10 times the performance relative to peers,…

Once again, it's about solving your Customer's problems as efficiently as possible. Your marketing and branding must reflect this driving commitment. You cannot be passive or disengaged from the needs of your Customer. Your digital strategy and process is driven from your Customer's perspective. They are the Hero in your story and you are the Sidekick. GO-BIG and understand the…

Let's talk Digital Mortality. What is the life expectancy of your digital message? Do you have a post-mortem strategy to minimize the rapid death of your digital message.  1. Keep focused on helping your Customer daily with meaningful industrial content. 2. FROM THE HEART, get engaged with their post and learn about their passion and pain. Simple and very time…

WE are so absorbed on our digital “Thumbs-Up” we get frustrated when our efforts don't result in the “Thumbs-Up“. This 6 minute Industrial Talk Podcast focuses on setting your mind straight when it comes to Vanity Metrics. Remember, it's about solving problems for your Customer not a “Thumbs-Up“. Podcast Transcript: [00:01]                                    The industrial talk podcast Go Big in…

Your Industrial Soul. We summarize the components of Success in a rapidly changing Industrial Market: 1) Find a Mentor/Be a Mentor. 2) Personal Development. 3) Commitment to Doing. 4) Know You. 5) Like You. 6) Trust You. 7) Caring. 8) Friendship and 9) Purpose/Aim/Declaration. Today let's GO BIG and commit to feeding our Industrial Soul daily! Podcast…