About Mocana Podcast
"Mocana" means to set the connected world free. Mocana's Mission is to protect families, cities and countries by enabling devices of every kind to be trustworthy and run securely and freely.
Mocana Podcast strives to deliver, through digital media, the education and increased awareness necessary to equip its listeners with 21st century tools, ideas and applications. Mocana's mission to protect countries, cities and families will be thoroughly discussed and explained within very lively, inspiring and motivating interviews. Listeners will develop deeper understanding of Mocana's vital role in securing trustworthy devices for all sectors of industry and daily life because Mocana makes protection personal...its about YOU.
Industrial Sales requires that you look at your Customer or Prospect as the Hero in your story. That means your Hero has a Nemesis. This Nemesis is trying to prevent your Hero from Succeeding. You are your Hero's Sidekick. You are dedicated to helping your Hero Succeed and defeat their Nemesis. You provide your Hero with Solutions, Tools and Marketing…
Find out what to do when your Industrial product or service becomes Commoditized. We expand on the two options available: 1. Innovate and 2. Develop your Know/Like/Trust/Caring/Friendship. Industrial Sales Resources: ActiveCampaign BombBomb Industrial Academy Industrial Dojo Industrial Talk Podcast Transcript: [00:01] The industrial talk podcast go big in just six minutes a day. Building a legacy of…
Sometime there will be Customer's or Prospect's that will Get Angry with you. They could be having a bad day or you said something that didn't sit well with your Customer. Fear not, you are in good company so keep in mind these 5 points: 1. Don't be an A-Hole. 2. Don't let fear control you. 3.…
OK, we now understand our Customer's Passion. We have aligned our Customer's Passion with Our Passion. We understand that it's important to look the part. Now let's Demonstrate (Show) our Prospects that we are Specialist in solving problems, Knowledgeable at solving problems and we are grounded in Trustworthiness. GO-BIG and Demonstrate our understanding of what our Customer needs. Podcast…
The fact is, we all Judge a Book By Its Cover. When I buy a bottle of Wine, I look at the label… If the label is cool and attractive, I'm more inclined to purchase. Conversely, if the label is not attractive, I'm not going to purchase unless someone recommends. Your interaction with your Customer or Prospect is the…
Question: Do you have an Industrial Crisis Response Plan? Has your plan been Tested and Exercised? Finally, is the plan current and reflects the changes in your business? Important questions that need answers. Kirsty McKinlay-Stewart, Director of Crisis Management Limited and Publisher of Crisis Response Journal is passionate about you and your company having a powerful Crisis Response plan in…
Be magnetic to Industrial Prospects by being candid about your Passion and Values. Align your Passions and Values with your ideal Industrial Customer. Prospects that value your Passion and are aligned with your Business Vision are more likely to engage in future opportunities. Podcast Transcript: [00:01] The industrial talk podcast GO-BIG in just six minutes a day. Building…
You need to have this conversation with your Industrial Customer. What is their Wants, Concerns, What do they Stand For and What they dislike! This conversation is important to align your Industrial Offering. GO-BIG – Understand Your Customer Passion! Podcast Transcript: [00:01] The industrial talk podcast GO-BIG in just six minutes a day. Building a legacy of success in…
What is your offer? I have two questions; 1) Does your services or product solve a Customer Problem? 2) How do you know that your service or product solve a Customer Problem? Answering the 2nd question and working with your Customer ensures a solid answer to the first question. GO-BIG and understand how your offer solves your Customer's Problem.…
Is expanding your Industrial Bottom-line, market and Customer base a priority and vital to your long-term Industrial Success? Ted Miller III, Founder and President of Training Mastery 3 discusses proven business growth strategies and insight on how to more effectively implement solid growth tactics to ensure your long-term Industrial success. Find out about Ted Miller III: Company…
Mocana Events:
Stay connected with Mocana for upcoming events on Cyber Security and strategies for making the industrial market safe.
Mocana has wonderful and informative webinars designed to equip you in the latest in all things Cyber. This is a must part of you learning process! Just simply CLICK HERE and begin learning about ways to protect your organization from Cyber Attacks.
Industrial Academy:
The world is changing fast! Industrial businesses are juggling every facet of business maintenance and growth, ranging from technological/digital media adaptations to cash flow management and operational efficiency challenges. How do industrial business leaders stay current while managing growth and casting vision for the future? The answers could be found in a learning environment, but never before has there been a place for continuing education in the industrial business arena. UNTIL NOW…
The INDUSTRIAL ACADEMY IS HERE. Finally there is a clearinghouse for all things industrial to assist the business leader. Course offerings provide up-to-date applicable information in business development, technology, finance, operations and leadership presented in an engaging, movement-oriented manner by those in the know. These professionals don’t just talk the talk. They walk the walk with purpose and passion for building not just the industrial business but also the people who make things happen.
The Industrial Talk Podcast family looks forward to learning and growing with you!
