Frederic Baudart with Accruent

On this episode of Industrial Talk, we're onsite at Accruent Insights and chatting with Frederic Baudart, Sr. Product Marketing Manager with Accruent about solutions to inspire the next generation of industrial leaders.  Here are the key takeaways:

  • Industrial innovation and security solutions. 0:00
    • Scott MacKenzie welcomes listeners to the industrial talk podcast and thanks them for their support.
    • Scott discusses the importance of the Palo Alto Networks solution for zero trust security and highlights its features, including over 1100 app IDs, 500 profiles for critical assets, and 650 threat signatures.
  • Business and technology trends with industry leaders. 2:25
    • Frederic highlights the importance of understanding diverse generations in business and industry, as it impacts the way companies approach innovation and customer feedback.
    • Scott MacKenzie agrees, noting that customers are looking for partners who are nimble and adaptable to the rapidly changing technology landscape.
    • Frederic reflects on the benefits of disconnecting from technology, noting that it allows for deeper connections and human interactions.
    • Frederic generation has a different relationship with technology, finding it easier to disconnect than younger generations who rely on devices for communication and connection.
  • Balancing technology adoption with workforce experience. 7:47
    • Frederic highlights discrepancy between personal and professional technology use, with 60% of workers still relying on pen and paper despite advancements in digitalization and connectivity.
    • Frederic highlights the challenge of reconciling the needs of older workers who prefer hands-on learning with the younger generation's preference for technology-based solutions.
    • The speaker notes that forcing technology upon those who don't want to learn is not a viable solution, and organizations must find a middle ground that accommodates both approaches.
    • Organization must digitalize knowledge to preserve it for younger technicians.
  • Attracting and retaining talent in the workplace. 14:04
    • Scott MacKenzie and Frederic agree that younger generations bring fresh perspectives and creative problem-solving skills to the workplace.
    • They also acknowledge the importance of creating an environment that attracts and leverages the talents of younger individuals, and recognizing the value of vulnerability and openness to new ideas.
    • Scott MacKenzie seeks trustworthy partnerships for long-term success.
    • Partnership is key to success in digital transformation, as it allows for personalized solutions tailored to each customer's needs.
  • Inspiring next gen leaders in industry. 21:05
    • Scott MacKenzie emphasizes the importance of connecting with the next generation of leaders in industry.

Also, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!


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work, customers, aspect, years, conversation, innovation, connectivity, industrial, disconnect, generation, tablet, learn, palo alto networks, technology, solution, ot, connected, digitalize, digital format, business


Industrial Talk is brought to you by Palo Alto Networks. You've heard me talk about my friends at Palo Alto Networks zero trust OT security delivering a comprehensive security solution for all OT assets, networks and remote operations. But did you know that the Palo Alto Networks solution provides over 1100 app IDs for OT protocols, over 500 profiles for critical OT assets, and over 650 OT specific threat signatures, now that's best in class security delivered, learn more about Palo Alto Networks, zero trust IoT security solutions, and how you can achieve 351% ROI over five years, learn more about the Palo Alto Networks solution by going out to Palo Alto That's Palo Alto


Welcome to the Industrial Talk Podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go Alright,


once again, thank you very much for joining Industrial Talk. And thank you for your continued support of a platform that celebrates industry professionals all around the world. You are bold, yes. Brave Yes, dare greatly. Absolutely. You are changing lives. And therefore, you are changing the world each and every day. We thank you for that. And that's why we celebrate you on this platform. We are once again, a crew and insight is the location is the conference. And I gotta tell you, you need to put this on your bucket list. It has to be a part of your 2024 I guess schedule to get here because it has been a fabulous event. We are in Nashville, Tennessee, and we are at the Gaylord. And if you've ever been to the Gaylord, you know that everybody gets lost, and it is a common conversation. But we have Frederic in the house, we are going to be talking about generation and all the Generation X Y, Z. I can't keep track of it. The math is hard. So let's get cracking. Hey, man, how you doing?


I'm doing fine. Yes,


it's great. I'm looking forward to this conversation. By the way, I've had a great time. This has been a good, good event. Another good event.


I cannot agree more, I think good feedback. Yeah, good feedback, I think it's just good to be with customers, to be honest with you, I think then, when you look at it, it's been four years, since we've actually get everybody to get an eternity. It is it feels like it and even more. So this is actually the first time then you have all diverse product together in one place. And so we made an effort to actually make this happened, then we have all our customers from the different parts of the business, and also from the different part of India's industry into one roof under one roof.


For years, and that's an eternity when when you dealing with I mean, the conversation four years ago, is completely different than the conversation you're having today. Oh, absolutely. It's, it's, it's just completely different. And so you're able to connect with the customers in the user community and just say, Hey, what's going on with? And how can kudos to you know, Team McCrone? Because it's, that's a tough time. That's that's, and you're delivering solutions. Every every conversation I've had have been just absolutely possible.


That's awesome. Yeah, I hope that's the case. And we were lucky that we had a lot of customers that were interested to do to do a podcast and talk to you to kind of get their feedback and have really all kinds of kind of conversation, not just about the product, but about hey, what do you think he what's important for them? What's not important for them? What the vision is like? And I'm sure you get great feedback in that in that aspect. Oh,


yeah. There, let's just sum it up. They like the direction that it's heading. They're like, because the reality is, is that the technology, the innovation is happening so quickly. They need a partner that is every bit as nimble as what the market is telling them. They I mean, they've got to be nimble, you've got to be nimble. And I think that many of the conversations indicated that, that that's the case. The question I have, and because we want to talk about it is that there's always these resource challenges, but But you brought up a really interesting topic and that is these the generations the different generations. And you know, recognize where we're an industry. We are, it's just is what it is. How do you see the the behavior the Gen X Gen Y Gen Z Gen? I don't even know I am, um, I must be some Gen. Gen guy. So how do you see that impacting business?


But I think it's not just the business. But I think it's also the industry, a diverse industry that we are in to it. There's no questions then. As leader in the industry, I've been in industry for 2027 years now. So I've seen the variation from not having connectivity, not having Wi Fi to be able to do just about anything you want was your cell phone, or was the tablet we grew up without having that connectivity without the Wi Fi, which to certain extent was actually a blessing. Upon reflection, yeah, I agree when you look at it, because we actually have the ability to disconnect it when I mean, we want to be so connected, that we forget how to disconnect. And this is one of the aspects that are trying to do, especially when I go on vacation with my family is Oh, yeah, I want to go on vacation. And I want to disconnect, well, surely disconnect and turn off your notification. You don't pay attention to it. That's the whole point. And I think we, we lost ourselves a little bit in that aspect. But when you look from a business perspective, we all want to be connected, which is great. And we should, but we also have the need to communicate as human. I mean, case in point was this event, is it I heard probably countless times this week is like, I can't believe we're back together in person. Because we can have conversation on the stairs on the step in the hallway that we would not have through zoom or through teams. It just you can't shake somebody's hand, say what is your problem? Can I buy your dream? Can we actually have a longer discussion than 15 or 30 minutes on a zoom? And those things, if you don't do do things in life, without the phone without your laptop? You really missing out on the connectivity aspect? I think then, our I'm Generation X, born and raised in the 70s and 80s. In Europe, and I also have a slightly different vision on this. I can disconnect from my phone, I have no problem. I remember when I don't have I didn't have a cell phone, I didn't have a tablet. It is very difficult for my kids and their generation to be able to disconnect completely or even even from an hour. I mean, if I tried to take my my daughter's cell phone away, yeah, is she's gonna crucify you. I mean, you know this very well. Yeah. But I think then It's interesting also is, we also have to look at the aspect of how do we use technology, on the personal aspect, as well as the professional aspect. I have countless stand and we're so connected at home, then we even text our kids from room to room. But then we don't use a tablet at work and we use a clipboard. You know, I mean, it was planned services, who has been doing a service since 2014. Looking at what kind of technology are you using anything for connectivity. And every time I look at the survey, from 2014, even all the way up to last year 2021 It was 60% of the people, our work would use a tablet, I'm sorry, it would use pen and paper. Now think about for a second, any only has decreased about 10%, while other have been increasing by 20 and 30%, like wireless tablets, and so forth. So it's increasing, but you still kind of 60% of the people responded to that particular survey. We'll see. Yeah, we use pen and paper. So you can have all the best software in the world. But if you don't have good digitalization and connectivity, it's gonna be very difficult. And that goes back to what we start talking about, about the different types of generation. How do you match somebody who Gen X or even baby boomer was about to retire and say, Well, I don't like to work as a tablet. I don't like to work with a computer. I'm really hands off in that aspect. And then you have a 2025 year old who is eager to learn about mantis and reliability and say, Oh, I can just I need a nap in order to get this done. And you got to reconcilable, the two of them. Because the fact of the matter is when you look especially maintenance reliability, if we take this as an example, right? You still need to learn a pump, how the pump works or how the model works, how a fan works. Regardless if you are a specialist in in apps or not. You have to learn that in order to do your job and you're not going Don't use that only you learn it with an app, you got to learn the schematics and stuff like


you, and you need to get your hands on that. You got it? And


so how do you reconcile how they work together? Because it's, you have kind of the old school, I'm gonna get this done, I'm gonna get this is how long to do it. And then the second aspect you have the younger generations come out of school, and say, Wow, I'm sure there's an app for it. I'm sure we can do this electronically, connected to your tablet, it's not always the case. And so we had to find a middle point right there, how to work together?


I mean, how does an organization begin that journey? I mean, and I see it, you know, it's, it's, it's just the reality of how people behave, how people learn how people leverage technology to get jobs done, right. If I was an owner, and recognize that your point is valid, don't get me wrong, it's valid. That means I've got I've got three, four different approaches to my workforce. That I have to be mindful, which I never really had to before. Correct. But I have to know, what do we do? How do I how do I how do you cheat? How do you help me solve that problem?


From from the discussion I had, and what I have seen on site customers, and listening to customers. First of all, you can't force down technology to people who don't want to learn. As simple as that. There's just some people who don't, they're just not interested. That's not how they work. That's not how they think. But you can still educate them in a way, then it will help them on what to do with their work. And at the end of the day, we're not trying to replace what they do, because their knowledge is extremely valuable. As a matter of fact, we would love to be able to take the knowledge that they have in their head, and put this from a digital format. That's kind of the goal of that. Because it's so valuable, because you have a John who has been working 37 years in a particular role, or in multiple roles in a manufacturing environment. Once he leaves, and he goes into remind, in retirement, that knowledge is gone out the door, you can't replace it.


And we've been struggling with that. Yes,


we have forever. Yes. When


I was a pup, we were struggling with that, because you had people just walk out the door. Yep, I think we have a greater opportunity to be able to create that real, you know, mining of that knowledge and putting it into a digital format, more than ever, but it's always been a challenge. I


can't agree more I think digitalization in that aspect of the technology has really given us an opportunity a a tool in multiple format, then when you have somebody who has some has done knowledge and wants to go retire, trying to bring that knowledge then digitalize. So the, the other generation, or the younger technicians in their 30s, and 20s, can still learn from a digital format, because that's what they used to it. That's why they either grow up on it, they feel more comfortable than somebody who's, you know, 6566 years old, and has really most of it career has not grown up with that, oh has not necessarily adopted and not necessarily biozone phones, because maybe the organization has not adopted that technology as well. Because often we relate this to degeneration, but it's gonna be a combination also of the organization that works with all the different employee, regardless of the age, the experience that they have, and the culture they have. So it's a two way approach right there. Probably even more so. Yeah,


I look at it this way too. And you're spot on with your analysis on that. I look at it this way. If I owned a business, and which I had in the past, I'm keen to try to learn from the youth. Because they're looking at problems that I look at. differently. That might be a creative way of solving, solving a challenge. through whatever means there's, there's a freshness that, you know, if there's a positive there, there's a freshness that look at a problem. And I can I can appreciate I can respect that. And that to me is I think that's where the from my perspective, the The gym is the gold is because they're gonna look at you're gonna say, Well, why do I have to do it that way? Why don't I do it this way? And then you have to be realizing or have to realize that I can do that way. So that's a good thing. You agree?


Absolutely. I do agree 100% with you on this one. I think there's also a sense of for us being more senior, there's a sense of vulnerability that we don't talk enough about it. And, you know, be able to reach out to somebody who's younger, who does not have this as the main expense to say, so if I do this this way, how would you do it? And I see a two facet, is it not only I'm being vulnerable, and say, maybe there's a better way to do it? Or is it the different way, by way is not necessarily the best way to do this methods practice. But also, they could be a fresh way. That's also another way to us, slowly challenging that generations. And say, if you were in my shoes, what action would you take? What responsibility would you take to get this done? Yeah, that could leverage a lot of innovation and changing given thought about it.


But but, you know, if I had a nickel every time somebody is saying, Hey, I'm having a hard time attracting talent. You have to create an environment that would attract this youth. It's just gonna have to you, you can be stubborn. But why would you want to be stubborn? So if I mean, you've got to attract it? It's it's a. I think that that's just that that sort of lives, right? Where you exist, a crew that says, I think that there's this, there is this energy that exists there that I think is attractive to young individuals, young professionals, young leaders, future leaders, whatever it might be. And I just, I think we have to senior individuals have to think through that and make it attractive. Yes. And I think there's a lot of opportunities to do that. A lot of technology, a lot of innovation, to automation, robotics, AI, whatever. But you still can't get away from the fact that you better dig into that pump. Correct? You better pull it out better wind it, you know? So how would you recommend in in with that? It's a it's a reality? How can Accruent? The sort of a great facilitator for me? If I if I've just got Scott, manufacturer of Scott, Scott healthcare? How can you help facilitate that that transition?


From from a customer perspective? Yeah. Good question. I'm not going to here. I'm not pretend I'm gonna have the right answer, but I'll give it a shot. I think 31st and foremost, if you were a healthcare partner, or any other partner, our customers gotta establish a great relationship with the customer. A partnership with the customer, goes hand in hand. I mean, some of my most successful customers that I've had is not because they spent a million dollar with me, is because from the beginning, I made them feel then they were at home, essentially. And that would take care of them. Yeah, they didn't, whatever solution would have. Some of our solution, depending when I was working at GE, or fluke, or even an icon may not be the best one, or the most sophisticated one, but they were the one for their needs. And we were able to, to explain this in a way. But if you don't partner with them, not for the short term for the sale, but for long term to resolve their problems, then you're not you're not gonna win a customers.


I know for me, personally, I want I want somebody I could trust. Yes, I just do. And that that trust is developed over time. It's developed through dialogue, collaboration, solving problems in the near term, whatever it might be, but but I'm looking for that. And especially now, when you have an environment that is so rapidly changing, it seems like it, I have the conversation, rapidly changing challenges that require really creative solutions. I don't want to just pick out anybody who's hangs a shingle and says, Hi, I'll digitalize your business or whatever it might be, because there's going to be plenty of those. I need to trust to go through this journey I need to trust. Yeah,


great. So partnership, a partnership is multiforme. One of the things that we often recommend even with our own organization and say, Hey, let's go to gamble. It is good with the customer do the work. And I think Dan and a lot of them internally are really excited about this. I was lucky enough in my career over the past 27 years and I spent the hundreds, if not 1000s of hours in more than 250 sites and locations. And I've seen it all. But I also use almost like a sponge when your field service or when your service director because every customer you go, you learn so much, even an hour on site, it's more than probably 100 hours on the phone. Usually, you see you feel your sense, and the fact that you are odd to customers, you are in their own environment. And what's important, they will share all kinds of information, they will absolutely not shared on the phone call on a zoom restaurant. And you learn so much that way. And what you learn, you learn about what they like, what they don't like, what's important, what's not important, and how a potential solution if you talk about the solution, how this solution could actually help them, regardless of their age, or background. And I think and you learn to work with the young, with the 30 year old and with a 67 year old is about ready to retire.


Yeah, nothing, nothing can replace that. No. I mean, it's that that field work that that connection to the field, talking with those ones that are out up, gosh, absolutely vital, especially in this world. Come on. And then you'll be able to understand how the new innovation the new technology can be applied. Right? Sure. I


think how do people get a hold of you? They say they want to have additional conversations.


I'm so I'm fairly good idea for my friends. And they can get a hold of me at all my email address, but reach


out on LinkedIn. I'm


on LinkedIn as well.


But we're gonna have all the contact information for preppers out on Industrial Talk. So if you're not if you need to connect with this, Jeff, because you will not be disappointed. Never was just great. I enjoyed that conversation. It's


great. Anytime, anytime, Scott. I


really appreciate it. All right, we're gonna wrap it up on the other side. Stay tuned, we will be right back.


You're listening to the Industrial Talk Podcast Network.


Frederic's his name, Accruent Live was the event we were talking specifically around how do we inspire the next generation of leaders, which is very important for industry. You need to you need to focus on that. That's a That's a must. And a philosophy for your organization. Your Industrial Talk platform is here for you. We're here to educate. We're here to collaborate. And we're here to help facilitate any innovation that you have going on. And it's it's quite simple. You just go out to Industrial Talk, you click on let's connect. And then you'll talk to me. And let's see how we can amplify your voice, how we can create opportunities to bring more eyeballs to your organization, and of course opportunity. So that's what Industrial Talk is all about. All right, go out there. That's your call to action. Be bold, be brave, dare greatly hang out with Frederic, you will be changing the world. We're going to have another great conversation coming from that event shortly.

On this episode of Industrial Talk, we're onsite at Accruent Insights and chatting with Frederic Baudart, Sr. Product Marketing Manager with Accruent about solutions to inspire the next generation of industrial leaders.
Scott MacKenzie

About the author, Scott

I am Scott MacKenzie, husband, father, and passionate industry educator. From humble beginnings as a lathing contractor and certified journeyman/lineman to an Undergraduate and Master’s Degree in Business Administration, I have applied every aspect of my education and training to lead and influence. I believe in serving and adding value wherever I am called.

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