Greg Christensen with CMMS Radio

Greg Christensen Graphic

Industrial Talk is onsite at SMRP 2026 and talking to Greg Christensen, Founder and Host of CMMS Radioabout “The State of technology and asset management”.

Scott Mackenzie and Greg Christensen discuss the importance of effective asset management and the role of technology in enhancing operational efficiency. They highlight the significance of real-world insights and practical applications over flashy technology. Greg mentions the upcoming SMRP event, where he will be interviewing industry experts like Crister and discussing multi-site CMMS solutions with Gregory Perry from eMaint. They emphasize the need for proper planning, training, and continuous use of CMMS systems. Greg also promotes his podcast, CMMS Radio, as a valuable resource for industry professionals seeking practical advice and insights.

Outline

Introduction to Elevotec and Industrial Talk Podcast

  • Scott Mackenzie introduces Elevotec, highlighting their ERP, EAM, and business intelligence solutions.
  • Scott Mackenzie welcomes listeners to the Industrial Talk podcast, emphasizing the celebration of industry professionals.
  • Scott Mackenzie describes the bustling environment at SMRP, where the podcast is being recorded.
  • Scott Mackenzie introduces Greg Christensen, a renowned figure in the CMMS industry, and sets the stage for the conversation.

Greg Christensen's Arrival at SMRP

  • Greg Christensen expresses excitement about attending SMRP for the first time after years of being asked.
  • Scott Mackenzie and Greg Christensen discuss the chaotic yet organized setup at SMRP, including ongoing carpet installation.
  • Greg Christensen mentions the presence of notable speakers like Krister It Hammer from IDCON.
  • Scott Mackenzie and Greg Christensen discuss the importance of real insights and practical maintenance stories over fancy technology.

Challenges in Maintenance and Reliability

  • Scott Mackenzie and Greg Christensen discuss the ongoing challenges in maintenance and reliability, emphasizing the lack of a silver bullet solution.
  • Greg Christensen stresses the importance of fundamental excellence and team effort in maintenance.
  • Scott Mackenzie shares his frustration with the constant search for a magic solution, highlighting the need for consistent effort.
  • Greg Christensen talks about the importance of focusing on the basics and using CMMS solutions effectively.

Greg Christensen's Podcast Initiative

  • Greg Christensen explains the idea behind the “Friends of Nano” podcast, which aims to bring together CMMS companies and other industry experts.
  • Scott Mackenzie and Greg Christensen discuss the involvement of various sponsors and companies like Reliability X, Maintain X, and Ultimo.
  • Greg Christensen highlights the importance of having experienced professionals like Gregory Perry from Emain on the podcast.
  • Scott Mackenzie and Greg Christensen discuss the challenges and benefits of implementing multi-site CMMS solutions.

The Importance of Storytelling in Industry

  • Scott Mackenzie and Greg Christensen emphasize the need for companies to tell their stories and showcase their successes.
  • Greg Christensen advises companies to differentiate themselves by highlighting their unique strengths and solutions.
  • Scott Mackenzie and Greg Christensen discuss the importance of consistent communication and marketing in the industry.
  • Greg Christensen shares his plans to engage with attendees at SMRP and gather insights for his podcast.

Final Thoughts and Contact Information

  • Scott Mackenzie and Greg Christensen wrap up their conversation, emphasizing the importance of collaboration and storytelling in the industry.
  • Greg Christensen provides his contact information and encourages listeners to connect with him on LinkedIn and other platforms.
  • Scott Mackenzie reiterates the value of Greg Christensen's insights and encourages listeners to follow his podcast for more industry insights.
  • The conversation ends with a reminder of the ongoing SMRP event and the importance of connecting with industry professionals.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

GREG CHRISTENSEN'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/greg-c-7b97648/

Company LinkedIn:  https://www.linkedin.com/company/cmmsradio/posts/?feedView=all

Company Website:  https://cmmsradio.com/

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Industrial Talk is onsite at SMRP 2026 and talking to Greg Christensen, Founder and Host of CMMS Radioabout "The State of technology and asset management". Scott Mackenzie and Greg Christensen discuss the importance of effective asset management and the role of technology in enhancing operational efficiency. They highlight the significance of real-world insights and practical applications over flashy technology. Greg mentions the upcoming SMRP event, where he will be interviewing industry experts like Crister and discussing multi-site CMMS solutions with Gregory Perry from eMaint. They emphasize the need for proper planning, training, and continuous use of CMMS systems. Greg also promotes his podcast, CMMS Radio, as a valuable resource for industry professionals seeking practical advice and insights.
Transcript

SUMMARY KEYWORDS

Elevotec, ERP, EAM, business intelligence, digital transformation, SMRP, asset management, reliability, maintenance, CMMS, multi-site CMMS, maintenance excellence, change management, environmental sustainability, governance.

00:00

Hey, it's Scott Mackenzie, your industrial friend, and I want to bring your attention to a great company, Elevotec. Elevotec is transforming how businesses manage assets and operations with powerful ERP, EAM, and business intelligence solutions. They deliver streamlined processes, real ROI, and over 20 years of proven expertise. If you want technology that actually drives performance, not complexity, Elevotec has you covered. Learn more at elevotech.com. Elevotec empowering your digital transformation with clarity, expertise, and ROI. Check them out at elavotec.com

00:48

Welcome to the Industrial Talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge, industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go! All

01:06

right, once again, welcome to Industrial Talk. Thank you very much for joining the number one industrial-related podcast in the universe that celebrates industry professionals all around the world. You are bold, brave. You dare greatly. You innovate. You collaborate. You are solving problems each and every day. That's why we celebrate you on this podcast. We are broadcasting on site, on the floor. If you can hear people screaming and yelling in the background, well, there she is, right there. She's the one that's screaming and yelling in the background. She's, yeah, you'll hear them, but that's because they're working, and then we are broadcasting here, and it is a collection of incredible people at SMRP. If you're in the world of asset management, reliability, maintenance, you need to be here. This is an event for you. He's been in the hot seat before. He is a he's he's famous. He's famous in the world of of podcasting. I just want to let you know that his name is Greg Christensen. CMMS Radio is the platform, and he talks about. He knows everything about CMMS. Does everything, everything. Let's get cracking. Yeah, you're you're a legend, a legend,

02:21

a legend in my own body. Yeah,

02:23

whatever. Yeah, we've been on each other's podcast before. Yeah, but did that remotely. You ever notice when you're you're at these events, you're broadcasting? It seems like every forklift is backing up.

02:36

Oh yeah,

02:37

every they never move forward. They just back up.

02:39

They're beeping in your. They're beeping

02:40

everywhere. You you think the whole world, and and boy, talk about cutting it close. I mean, they're still laying carpet. We what supposed to have something happening in 6o'clock

02:51

Yeah, like hour and a half. I'm

02:52

getting all nervous for

02:55

them. They'll they'll pull it off. They're maintenance people.

02:59

Oh, they'll pull it off.

03:00

Yeah, they've

03:00

done it before because they're certainly not looking at like they're they're stressed like I am. I'm all I'm all bent out of shape. Yeah, everybody's still trying to get everything ready to go. Again, I don't want to lay the foundation. Why are you here? Why are you here at this event, Scott? Because you're you're amazing.

03:22

Well, thank you. I first of all, it's awesome to be here at your setup. Oh,

03:27

shut up!

03:28

Because right in the middle of the whole thing, it's it's all the action is at SMRP. I've never been to SMRP. Everybody asks me year after year, "Great, when are you going to come to SMRP? And I'm like, I don't know. And it all happened this year, so I'm here. Exceptional.

03:46

That's cool.

03:46

I want to get the stories. I want to get some real insights on maintenance. None of this fancy shiny stuff, which is cool. I know there's cool

03:56

tabs.

03:57

But we got people presenting like Krister It Hammer,

04:02

who

04:02

Christer Idhammer with IDCON. He's going to be doing a presentation. We got right

04:07

there. Yeah, yeah. I got to get him. Is he going to be on your show?

04:11

He said he was going to.

04:12

Yeah.

04:12

We'll see if that really happens.

04:14

Yeah. He's right

04:14

across the street, so I'm going to drag him.

04:16

Yeah, you got to. You got to. I told him he needs to be on your.

04:20

No, shut the front door. Yeah, it's true. It's true. I've never.

04:23

Everybody needs to hear from him because what's special about this SMRP? This is his last SMRP.

04:29

I saw his post. Yeah, I said, well, where are you going?

04:33

So,

04:34

what do you do?

04:35

He's going to keep doing what he does.

04:37

Yeah, absolutely. He's going to keep on doing what he loves

04:39

it too much.

04:40

Yeah, I I I don't know what do you like. I said, what do you what do you what are you going to travel more or what are you going to do?

04:47

He's probably not even going to tell us.

04:48

I guarantee you, he's going to be coming back. I guarantee you he's he can't stay away.

04:52

Yeah, well, the these are the kinds of minds that we get to talk to and hear from. And for me, what's really good about it is. Don't have to be the expert. I don't have to know anything. I just have to ask questions, and they will tell you things that if you're listening, you know this all too well. If you are listening, you can do stuff about your situation at your plant, your facility, and it's not even that hard. What's hard is people don't do the work, and then it gets all complicated, and that's why this stuff is hard. Is because they don't want to do the basics

05:25

again. This is this is this is the cross we carry, you know. And I've been in this business for many years, and doggone it, I was hoping, I was hoping that one of these days, that we wouldn't have to talk about why things are screwed up and why we can't sustain it because of we don't. It's it's always a people equation. We always we're always looking for the silver bullet. I don't get it. I don't get it.

05:56

There is no silver bullet. That's the silver bullet. Is that there isn't one?

06:00

Yeah, but they just like just keep keep at it, thinking that that's going to be something different. Yeah.

06:07

Well, you you know all too well. Yeah. If you dig in, pay attention, put some blood and guts into what you do, and care just a little bit, it makes all the difference. And too many people think that that's not true. No, they think they're going to find something that does things for them, and it's all going to come down to you and your team, always. You know? Oh yeah, it it is. Yeah, you're in your what in the couple of rows down, and you've got your setup over there, and you've got you've got what a herd of sponsors for your a herd? Yes, it's

06:46

I'm jealous because I I'm just here.

06:49

Well, no, man. So the way that whole thing came together, Kevin Clark. You and I both know Kevin Clark.

06:54

Wonderful,

06:56

awesome individual.

06:57

Absolutely.

06:58

And he says, Greg, what do you think if we do something at SMRP? And I said, "What are you thinking? He says, "Well, I want to pull some CMMS companies and other people together and have you podcast with them.

07:07

Yeah.

07:07

Said, "Okay, what are we going to call it? Friends of Nano. So I like that.

07:11

Yeah.

07:12

So we're going to pull people into the nanosphere.

07:14

Yeah. And I

07:15

said, "Well, these guys compete, so let me talk to them, see if I can get them all to come in and talk about cool stuff and be part of the nanosphere with nano precise. And sure enough,

07:24

they say yes. They

07:25

say yes. Yeah. They get involved. I got Reliability X brought me my recording rig so that I've got a nice. It's pretty damn

07:33

good. That's cool stuff. I I thought, wow, I've been in I've been in recording for a year, and now I feel like I'm driving a jalopy. Oh come on, shoot, man! The the the

07:46

other sponsors that came in Brightly,

07:50

right there,

07:51

yeah, right there. Corey Dickson standing over there, Corey, right there. We've got Maintain X. Maintain X came in. They were they were like one of the first ones to say, yeah, we got to be on that. We want to talk about that, yeah. And they're already working together on stuff. I'm not supposed to say anything. Yeah. Well,

08:05

you just did. I was like, I can't. Don't make me edit that out.

08:08

Nah, you don't have to edit nothing, man. Yeah, I'm here. I'm here for the smoke. Yeah. We got a Levo Tech, which is they're a hexagon partner that does a lot of cool stuff.

08:18

Yeah. They're going to be in the show. Joe, Joe. All of the the the aisles are are Elevotech branded.

08:26

Yeah, I see that. Every single one of these banner flags has a Levo Tech at the bottom. We've got WCI Wear Check International coming in. They're gonna Wear Check International. They're they're both out of Canada, here in North America, where Check America is, they love maintenance, maintenance and reliability. They're always at like reliable plant and all this stuff. Sure, they're going to come in and record a couple of episodes. They wanted to be a part of it. They love SMRP because they get to learn a bunch of cool stuff. We've got the Ultimo folks. Ultimo is John

08:59

IFS.

09:02

Correct. They're an IFS company, and they're going to be on. I'm going to have Candy Robson. She's going to be talking about ESG, which is something that's way beyond my little brain, but it's going to be real. People are still

09:14

talking about ESGs.

09:15

Absolutely.

09:15

I didn't know that.

09:16

Yeah.

09:17

What does it stand for? Maybe tell me what it stands for.

09:20

It's environmental,

09:21

environmental

09:24

sustainability. Okay, yeah, and and governance.

09:28

See, I didn't even understand that. Yeah,

09:30

I knew. I I just because I I didn't know because there's been some real pushback on people doing ESGI. That would be an interesting conversation. Well, this is exactly what

09:41

we're going to do. She's going to do a presentation, then afterwards we're going to come and talk about it. I also have mentor APM Jennifer and Tacoma Zach. Yeah, yeah, they're going to come on.

09:52

Come on, I have to. I have to interrupt. Is that a cool name, Tacoma Zach?

09:56

It's one of the best names ever. Ever.

09:59

Remember, I had a conversation with them. I said, "Excuse me, your name is what? What? Sacoma Zach.

10:06

And they're the greatest people. They're so nice. They are. Yeah. They've been in the game a long time. Yeah. Who am I leaving out? Upkeep. Who? Yeah. Unfortunately,

10:15

you're in the hot seat because you better not leave any. I don't have to worry about leaving people out because I don't have anybody like you.

10:21

Well, who did I leave out? We got Reliability X. We got Maintain X. We got Ultimo. We got Upkeep. We got Brightly. We got Mentor APM. We got Alevel Tech. We got WCI. Boom.

10:36

There it is.

10:37

Yeah. Boy, now you got me second guessing. Yeah, I got to go look at my booth.

10:43

Yeah, I was just gonna say you got their platform. Come on, man! I left one. It looks like an F1 race car.

10:48

I left one out on purpose.

10:50

Yeah, one

10:50

of the best ones that I'm so excited about. I'm gonna sit with Gregory Perry from Emain.

10:57

Emain,

10:58

and we are gonna talk about

10:59

yeah

11:00

multi-site CMMS. You know I love CMMS. Yeah,

11:03

yeah, yeah.

11:03

And he knows CMMS, and we're going to talk about multi-site CMMS because not a lot of companies out there do that well, and he understands it. And we're going to talk about how they do it well.

11:14

So what are you? What are you saying? Like you mean, let's say I'm a CMMS provider and I just have it at one site, but I might have multiple sites, and I don't, I don't pull that together. You don't pull

11:27

it together well because there's a lack of understanding on the standardization with the differentiation from sites. We do it

11:33

different. Oh yeah, we we we've we've done it different this one. Well,

11:38

that's and and I don't want to spill the beans, but

11:42

Gregory Perry and I are going to sit down and talk about that more extensively, so we can understand what that really means. And it's not about the software necessarily or the features; it's about the way to set these things up so that they actually work across your organization with multiple sites. And a lot of companies think they know how to do that, and they don't.

12:01

I believe that I'm going to screw it up, but I'm going to take a take a swing. The Emain V5 or their latest version, their latest rollout, their latest does a better job at multi sites, and in fact, I believe there was a hey right there. I believe there was there was a solution that they rolled it out, and it and it did a good job at multi sites. Anyway, it just seems like it from a from from their platform, that does a better job.

12:42

Yeah, that's and I think that's what we're going to talk about. And you know, the the thing that's nice for me when I have somebody like that on the podcast. So he's been there for a long time, even after the acquisition. You know, where they took EA into Fluke, yeah, yeah, yeah, the big Florida company, all that cool stuff. He's been around it. He's been in it. He really understands it, and I think that's kind of the the things people need to look at when they're working with these different companies. Are you dealing with someone who's green and doesn't understand?

13:13

Yeah.

13:13

Are you dealing with someone that is maybe a little further along than that and seeks to understand and learn, or are you dealing with a pro that actually knows and is going to try to understand you and solve your problem, the outcome is the only thing that matters.

13:27

Yeah, yeah, I I hear what you're saying, and and it's there's so many layers to that. If if you're if you're rolling it out in a multi multi facility type of, yeah. You you can't just wing it.

13:46

No, no, no, no. I mean, it

13:47

and it's still still wrought with challenges. Yeah, yeah. Gregory,

13:55

you've seen it.

13:56

Do you call him Gregory or Greg?

13:58

He like he likes to go by Gregory.

14:00

Does he really? You know he does.

14:01

Well, we were talking about it. We're over here trying to pin him down on that. He was

14:06

pretty. He was pretty slippery.

14:09

Yeah, yeah. We're gonna have to. I'm gonna have to hit him up on that. Yeah, we got to get him on your podcast. Yeah.

14:14

,:

14:47

Yeah, it's close to:

14:49

you go, there you go, and and there are a lot of people, a lot of vendors, a lot of people pushing their stuff, which is great. I don't know how. People keep up with it. Do you think people are using their CMMS systems efficiently?

15:09

No, I don't. I think some are, but I don't think that's a very big number. If we looked at the entire populace of people that have CMMS solutions, how many times have we heard about it where there's some success and then it peters off, or there's some success and somebody parachutes in and says, "I don't like that one. I want to get this one. Yeah, or some other weird kind of a change where people don't like something about the system because they weren't trained well.

15:35

Yeah, they don't

15:35

know they have it. So I think there are a lot of opportunities, but for for people to use their CMMS solutions better, they got to focus on the basics, the fundamentals. The CMMS does things for you, augments you, but it's still going to come down to the work, fundamental excellence, maintenance excellence, good culture, change management's hard. Now, when people say or they hear something like this, and they go, "Oh, are you saying, Greg? I should start using this part and this part and this part of my CMMS because I'm not using it. No, I'm not. Use what you need very, very well. Then look for opportunities, because too many people think they have to use every little piece of their CMMS, and they're not yet efficient at the basics.

16:23

See, this is in the past, in a past life that I'd had many years ago deploying systems. We would always map it out. Map. We just sit down and map the process out, and then you have the process of how you want to do work? It's like this is how we do it today. We want to do it like this tomorrow. So we, and then there's the gaps, and then you sort of pull in the the technology in such a way that you say, yeah, and now we can. This is the way we want to operate. Here it is. We've already mapped it out. But do you think companies go through that type of process of saying, "Hey, just map it out.

17:07

It's a great question, and there's at least two ways to answer it. One is yes, they do, or they try to.

17:14

Yeah, see again.

17:16

Two is that they either don't do that or they don't do that very well because they don't know how. And somebody might then say, "Well, where the hell should I start? What I would say is, look at what you're doing right now. Understand what about that is correct, is working well for your organization. Are you already moving well? Then you want to match your technology to what that work process is too often without that plan and that vision for what the outcome is that they want, and a plan for how to implement and focus on post-deployment adoption. That's the secret to success: is actual use ongoing. If any of that falters, they end up with software that sits on a shelf, and you also get software solutions that try to change how you already operate. Yeah, and that's a dangerous thing because if you're doing it well without software, the software should augment you doing that better. It shouldn't change how you operate. So this is a really big topic. So I mean we could go for hours on it because it's different company by company by company. But having a plan like you laid out,

18:27

yeah,

18:27

really mapping it out,

18:30

and it's grind. Don't get me wrong, it's it's a grind, and you you get you get all the people in the room, right? And you you start talking about this is how we do it. That's not how I do it, and you know it gets that human. Well, okay, well that's should not be the case, or whatever it might be, or it that's a great idea, whatever. Having those conversations and and being able to sort of document that, yeah, that's a good good exercise in general.

18:59

It is a really good exercise, and one of the other things that gets in the way of it is people are in a hurry. We move so fast now, whether it's technology or otherwise, we're in a hurry. All this stuff, and if you take that time that feels like you're taking away from your day-to-day work, and you put that work in for that mapping, you have those conversations and get through it. Don't just fight about it. Get through it. Start getting stuff up on the board that everybody starts going, yeah, yeah, yeah, yeah. Now you're onto something. That's

19:30

exactly correct.

19:30

And let's do that.

19:32

Yeah.

19:32

Let's do what we can do instead of all this pie in the sky nonsense, changing everything. Yeah. Because when you implement a CMMS and you have a maintenance program that is generally good, and now you need to really track things. You need history to make decisions. You have to put in that work for that mapping so that it makes sense, and you have to follow it. It doesn't have to be so so rigid, but you have to meet your milestones. And if you're not. Stop for a moment and find out why. That's where people are skipping over doing the work.

20:08

Yeah, and I think, quite frankly, they tend to just pencil work, just like anything else. It just requires. It's a little. It's sweat equity. It's it's it can be a grind, but I don't understand. I I don't see any other way of getting around it. And you got you got how many CMMS solutions are here?

20:29

I would estimate generally around 10.

20:32

Yeah.

20:32

And we could probably notch that up a bit depending on what we include. Yeah, yeah, yeah. If they start getting out of that realm, they each have differences, which is my favorite part. Is the differences between

20:46

the two. I can't see the difference.

20:50

They don't articulate it well.

20:51

No, they don't.

20:52

You want to know why?

20:53

Why?

20:54

I think they're afraid to because then they're not standing next to all the competitors, and I'm saying differentiate strongly. Don't stand next to your competitors. Yeah, because there's there's no reason for it, and it might sound like nonsense, but if you really are different and you do some things that are special and you double down on that, sure, you're going to get copied. Everybody's going to start doing it. But if you really are that, you are going to be the best at it. Yeah, and you can get that message out if you just turn up the volume. But it has to be real. It can't be nonsense. Right. It can't be fluff. Right. It can't. And I know we all got to hit our numbers and we got our capital and all that.

21:38

I got to.

21:38

But what makes you different as an organization, not the technology itself, but is there something special about how you do what you do? It might be a different feature, but maintenance is not complicated.

21:52

Yeah, but but again, this this also touches on a point of we do a horrible job at doing that.

21:59

Yeah,

22:00

we just we just don't do a good job at telling our story. We don't feel good about it. We're uncomfortable. We don't, but but scared. Yeah, but why? I don't look. We have to. Everybody is responsible for inspiring that next generation, I just do. And to do that, you have to tell your story. It's cool stuff. You're doing cool stuff. Tell that story. Yep. Somebody, somebody gonna? Do you think somebody's gonna really steal it? Do you? Everybody knows. Everybody knows it. It

22:37

doesn't even matter.

22:39

No.

22:39

It's still your story.

22:40

It is

22:41

nobody can steal your story if it's yours.

22:43

Yeah, it's exactly correct. Agreed. Yeah, absolutely spot on. I just do it. So when you start talking,

22:52

I'm gonna try to get some stuff going tonight. Once that kind of exhibit hall opens officially and people get a few drinks in them. See if I can get someone on the mic to say something really silly. By

23:05

the way, looks like they're just the final touches of the carpet. It looks like they're making it.

23:11

See, you called it.

23:13

Just yeah, just as we we sat here watching it, and everybody's like, oh yeah, we got it, we got it under control. I don't know. Tough work,

23:22

maintenance people.

23:23

How do people? What's the best way? What I know you have your your LinkedIn and all of that good stuff. What's the best way to people get a hold of you?

23:31

Go to CMMS Radio, smush it all together. One word. Find that on LinkedIn. Connect with me there. Hit the YouTube. Hit the Spotify. You might even find me on LinkedIn. Hook up. You're out there.

23:41

Yeah, yeah. This is one connection you need. Absolutely. All right, we're going to have all the contact information for Greg. He's already out on Industrial Talk. It's just just type in his name, Greg Christensen, and you'll find it. You'll find this one, and then you'll find his ability to be able. He he'll connect, and it's one of those connections that you need. If you're in the world of asset management, reliability, or maintenance, and technology, yeah, you need to talk to this guy. He'll set you straight. All right. Once again, SMRP33. Got it right here on my book. I got it right. We're on the floor. We're talking to people like Greg and others who have incredible solutions, incredible insights-they want you to be a success. All right, we're going to wrap it up on the other side. Stay tuned. We will be right back.

24:32

You're listening to the Industrial Talk Podcast Network.

24:43

Yeah, you need to check out Greg's podcast. Well, first off, you need to be able to sort of connect with them. He's very active out on LinkedIn. You you need to you need to connect with him. He knows seat what. Is great about Greg, straight shooter. You go to these events, you know. There's a lot of hype, a lot of sparkly stuff going on. But the thing about Greg is a fact that he's been there in the trenches. He knows what's going on, and he'll deliver it with truth, and insights, and wisdom, everything that you want to know about asset management, maintenance, reliability, the technology. Yeah, everything. And I mean, if you're just exploring and you're just looking around and all that stuff, he is the number one go-to guy to get real insights, real trusted feedback. Sage, oh, he's amazing. He's an amazing man, and he has a great podcast out there too. So make sure that you put this at the highest priority of connection out on industrial or LinkedIn. Speaking of industrial talk, all his contact information will be out there too as well. So you'll be you'll be able to definitely connect with him. You need to tell your story. I don't see any other way you get around to be successful going forward. If you don't access the solutions that exist out there, put a human face and a voice on your solution, and do it consistently, and do it with with just just do it. There's going to be a company out there that's going to say, "Yeah, I get it. I'm going to do it. I have to do it, and you have to do it. You just have to look out there. The companies that are truly successful-they're telling their story. That's small, mid, large, whatever, and everything in between. They're telling their story because you're cool, but you need to tell everybody about you being cool. Go out to Industrial Talk. That platform is expanding. It's growing. It's including everything that we possibly can to help you market, to help you promote, and help you do the things that are necessary and tell your story. Of course, from a media perspective, do everything we can to make that happen. You need to succeed. It's a non-negotiable. Succeed. All right. Be bold. Be brave. Dare greatly. Connect with Greg. You'll change the world. We're going to have another great conversation coming from SMRP shortly. So stay tuned.

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