On this week's Industrial Talk we're talking to Lew Weiss, Founder and Host of the Manufacturing Talk Radio about “The current state of Manufacturing and Marketing Strategies”. Get the answers to your “Manufacturing” questions along with Lew's unique insight on the “How” on this Industrial Talk interview!
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Company Website: https://steelforge.com/
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All right on this episode of industrial talk, we are talking to a manufacturing legend who is passionate about you. passionate about education, passionate about getting that word out about how wonderful manufacturing is, and delivering passion. That is on this episode of industrial talk. Let's get cracking
Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go
Alright, once again, thank you very much for joining industrial talk a warm and fuzzy platform that is dedicated to celebrating you industrial heroes. Because you are bold, you're brave, you dare greatly. Absolutely, you innovate. You're solving problems each and every day. And you're making my life, your life, the world a better place. That's why this celebration platform is dedicated to you industrial heroes. Alright, we are also we've got three sponsors, by the way three sponsor for this particular episode, TX one, cybersecurity, you cannot. If you're if you're venturing in to this digital transformation, you better get on your cybersecurity and look into that TX one delivers a very nimble, easy solution, as well as Neil, you know, the community of the future. They're putting their money where their mouth is. They're deploying all of this great technology. Neil Neil comm and a vitally because of supply chain because of logistics, because of all of those challenges. Boom. Cap logistics, you need them in your corner, definitely. For all things shipping, contact them, go to capital logistics.com. Alright, in the hot seat, Lou Weiss. Now you're saying yourself, Scott, who is Lou? Absolutely. He is a He's the president of all metal forge group. Yes. But more importantly, he is also the co host of the manufacturing talk radio. So he knows a lot more. And he's forgotten a lot. I mean, he's amazing. So let's get cracking. Yeah. Have you ever had those conversations where, you know, oh, my gosh, I don't know as much as I should. And individuals like Lou, and what he's been doing, he's been doing, I'm looking out on a stat card out here. Right? His, so if you want to find them, it's Louis le Wi SAYWEIS. S. And I've been doing this, this thing for three, four years, whatever, what we call this media. He's been doing this over eight years. He was a pioneer when it comes to manufacturing and saying, hey, I want to deliver I want to be able to highlight, communicate and and talk to other professionals. Within manufacturing. He's been doing it he's, he's seen the changes. It's an amazing conversation. That guy's got mad mad skills. It's, it's so much fun. All right. So I've been a tootling around, noodling around, whatever you want to call it with some ideas. And one of the things that I've been driving toward is, I'm very attracted to things that are approaches that disrupt, that could be technology that could be managerial type of strategies or approaches. And, and in that disruption in that pushing the envelope approach, be able to really advance in a positive way, whatever that might be. And so I've had a great conversation with Catalyst constellations, with an S, by the way, by the way, they have an event go out to industrial talk.com, an event on a January 11, right around the corner, January 11. And it's a virtual event. It's free, and it all talks about catalysts. And if you think you, you're saying you don't know what a catalyst, you need to go to that thing because it's, it was eye opening for me they do a great job. That's catalyst constellations. And that is their event to call the catalyst Summit. Yeah, I think that's what it's called. Find out, go to industrial talk.com. There's a link there bump, boom, no big deal.
Anyway, that disruption that focus on disruption, especially in today's very fluid, sort of squiffy type of world that we live in don't know. We still have to be successful. We still have to be able to close deals, and we still have to deliver goods and services. So when I start talking about disruptive, disruptive management approach, it's things like catalysts, and others, because I think we have to rethink, we have to constantly rethink the way we approach our market. The other area that I'm intrigued with is because we, we talk about all this great innovation. And it is, don't get me wrong, I geek out in a jet second. But when we start talking about this, my concern is always this is great. How can we make it available, sort of that democratization of the technology so that everybody, and everybody around the world because it's global, can participate, can benefit can see their communities, making leaps in a positive direction. And so if we have disruptive management styles that are just saying, Hey, we're going to have to change the way we think, and and do that, and then be able to take the innovation that is out there and think it through it, and it's all great. But making it cost effective, so that more and more people, more and more companies can take advantage of it. And then of course, removing or trying to drive down that risk. I'm just sort of in that mode right now. Because I think that there's a lot so I I heard a quote, which is pretty cool. Now, listen to me on this one, no one has gone broke by helping others. Okay, here, you can say, well, I don't know what you can, but you get the gist. And I think there's a there's a way of being able to sort of deliver that compassion, deliver that generosity, that purpose behind helping others succeed, being charitable, in whatever you do. And think about that. So that everybody succeeds in some way, shape, or form. That that I'm I'm all geeky about right now. So there's going to be more to follow. And I think it's good business. I think if you start talking about being that vulnerable, charitable, individual, give of yourself, give your be at the other focus, talk about disruptive type of management approaches, get everybody on board, but have to be disrupted. I just, I will, I will push away that standard conversation about and this is how we do certain things. I think that right now, disruption is a beautiful thing. And that goes with technology and making it available to most and many and everybody, why not? I don't want to leave people behind. Do you want to leave people behind? I don't want to leave people behind. Alright, let's get on with the interview. Again. Lou, don't go by and Lewis don't go call. I would imagine he doesn't even respond to Lewis. I don't know. But he he responds to Lou. And Lou is a great stat card out there. But doing it forever. Sage, manufacturing sage, and it was a wonderful conversation about where are we going? What are we doing? How do we get that message out? What's the next step? Where's, you know, what is that tipping point? Bear guy I use that? That is that is on the docket. Enjoy the conversation with Lou. Lou, welcome to industrial talk. Thank you very much for finding time in your incredibly busy schedule to talk to the listeners of industrial talk the best listeners in the world.
Thanks. Thanks for having me. Appreciate that.
Wow, that it's it's all it's all on this side of the camera, man. I mean, it's a it's an honor to be able to talk to somebody that's been in not just manufacturing, but in the media space for so many years. And you've seen a lot of changes taking place. And you're one of the leading podcasters out there in the manufacturing space. So I'm all honored big time. Now for the listeners, Lou. And I just call them Lou is give us a little background little 411 on on Hulu his outside of the fact that he's handsome. If you're, you know looking out on video, but give us a background.
Well, it's all started out with the canary yellow Sport Cup.
Which you're sporting today. Yeah,
only only caught Yeah, which I spotted all the time. I've been in the industrial metals industry for 60 years, and manufacturing and so on. And about eight years ago, I was looking for a way to reach out to more manufacturing and how to do it other than just running ads and magazines and catalogs and so on and so forth. So I came up with manufacturing talk radio And we now have five podcasts all about manufacturing, I'm really enjoying it. We haven't made a nickel with it, but I am enjoying it. And I've learned a lot. And you know, I meet people like yourself, and we share stories and experiences, and so on and so forth. And I'm just loving what we're doing. It's funny how you bring up a good point. And the reality is, is that I'm living a dream because I get to interview people like you and others who are just at the cutting edge of thinking or whatever it might be, because I believe it's important that we continue to educate and collaborate to to properly innovate going forward. And and what's interesting is,
I realize I'm not the smartest or the sharpest tool in the shed, because there are a lot of people out there thinking about a lot of big things. And I'm definitely going to impact the world in a positive way, if not doing that as we speak. All right. Go ahead.
I what I've learned over these last eight years, aside from the 60 years in manufacturing, is that there's a lot of people in manufacturing, who they know how to make things. They know how to sell things, but they don't know how to market it correctly. And that that's really a major issue. And so part of our mission has been to get information out to the public, my public to manufacturing public, and let them know that there are better ways to do things than what they're doing right now.
Brilliant, because you're absolutely right. I, I think especially in the digital world that we live in today, there are many ways of being able to get that message out to resonate with your market to be able to communicate your value proposition in such a way that brings out the human side, right? Yeah, you don't want to be a ShamWow guy when you got a great solution yet. It's just show your your human side, which is pretty doggone cool. Now you have the manufacturing talk radio, which is pretty. I mean, you've been around for a long time, I've only been around, well, maybe about three years or so. But you've been around eight years, is pretty. That's significant in the world. In the world of podcasting, and problem, you've seen a lot of changes. I mean, I just realized when I started I, I just started cold. And I just said, I need a mic. I need something I needed it. You know, I didn't have a clue. But nowadays with podcasts, because of the pandemic, podcasts really sort of exploded. And the solutions are a little easier to find. But back when you were starting out, that's that's far forward thinking my friend forward thinking,
well, we we started eight years ago. Yeah. And again, the whole point of it was, how am I going to market to my market? differently? Yes. My competition. Yeah. And we now have, I don't know, but 700 shows under our belt. Yeah. And we're on multi platforms. And, you know, we're, I think that we're doing a really good job. In terms of getting the message out. I'll give you an example. We did a radio show this morning, with a company that invented or promoted a device that you can point it at a piece of metal and it tells you the chemistry get its amount. I mean, that's incredible.
Shut the front door. Man. That's, that is amazing.
Yeah, six years ago, we had to send it to a lab. It took a week, it took two weeks, it costs about $200. And now they have a device that you pointed at a piece of metal, and it tells you the chemistry. It's truly terrific. And not a lot of people know about this. So we're out there telling the message and educating the public.
That is innovation off the charts because i i i I can't even imagine what tacky resides in that little handheld thing. I say, Yep. That's the the makeup of that metal. i There's a lot of brilliant people out there. Alright, we're gonna have to at least dive into manufacturing. And the reason we want to talk about that is there's a there's a lot of scuttle but a lot of buzz out there. And and especially when we start talking about challenges that manufacturing manufacturers face today, supply chain resources, you name it, and how to manufacturers leverage technology to help them create a business of greater resilience. You touched on the marketing aspect and and their woeful capabilities of being able to get that message out. If you look at the manufacturing market today, Lou, what? What is your number one top, whatever focus that is creating some pain out there? Wow.
How long do we have
hours and hours, just kidding.
The situation that exists today in the marketplace, not only here in the United States, but really all over the world, as supply chain is a mess. worker shortage is a mess. It goes on and on and on. We don't have proper governmental involvement and trying to fix the things that are going on right now. And it's really, really traumatic. And nobody's really doing a whole lot to try and, quote unquote, fix what's going forward.
Yeah, you're right. It's, it's a bit frustrating. From my perspective, I try to be somewhat optimistic, but it is frustrating when you start to look at, you know, I can't find people, and that if I had a nickel every time when somebody says, I've lost people can't find people. And that impacts your ability to produce one. I can't I can't get the parts or the the feedstock or whatever it might be for my manufacturing process. So that impacts I can't, I can't do XYZ and and the reality is, is if you need to innovate, you need to be a sustainable business, because that's capital outlay. I understand. Do you think the possible solution or like I can't we talked about this? What's the first step? Go ahead.
I don't, you know, I'm having my personal problem. And you said it before is that you're trying to be optimistic. I'm having a hard time being optimistic, because every time I turn around, there's another obstacle that comes up a new headwind that screws us up. And it's really problematic. And I'm having me personally, I'm having a problem with that, because things are not going the way they were. Some time ago, you know, forget about COVID. Again, about work shortage. Forget about the baby boomers forget about the Gen. Z years. And Gen. The Gen.
17:50Y's X, I don't read that age group, young, whatever, by the
Yeah. And, you know, I was actually reading an article today about the college versus trade school. And part of the problem with that is that families, mothers and fathers have been pushing their kids to go to college. Well, that's not really maybe the greatest solution. Maybe they should be going for trade school, learn how to make things, but going to college wind up with a 200,200 $50,000 debt. I mean, there's 44 million people in this country that have a college debt. That's insane. It's just insane. And and, Scott, I, it's really problematic for our entire structure of this country and others. Yeah, you brought up a point, Lou, that that I failed to recognize and, and from as, as a business owner, like you.
There's that mental component, that the desire to be optimistic, to desired and running a business is it's got to be 80% mental and 20%, whatever. But I mean, it's, it's hard and it probably impacts your, your, your valuable resources, the people in a way because they see it, they're working more hours, whatever it might be. And I've never really and you're, you're absolutely when I first started. I was a alignment. I went, I started as a groundsman, and then I went, I went through an apprenticeship program, right. And that apprenticeship program took me four years to get to be a journeyman and we don't I don't see that anymore. And that's, that's with any skill training. And I and I think you're absolutely spot on. Where we were, as a society remiss in in our focus to promote the skilled Labor's and skill, like
the only country that I know of right now in the world that's still training their populace is Germany. And you know, they're the strongest country in in Europe and they still have high schools where you can you go to school to three days a week to learn about liberal arts and two days a week you're learning about the traipse, and by time you goes through four years so that you wind up either knowing enough or learning and not to make a decision about what's the best course of action for you is. And right now, we don't have that right now we have and I mentioned it earlier, yeah, we have parents who are telling their kids, you got to go to college, you got to do this, you got to do that you got to do this, like, meanwhile, you know, if you become an underwater welder, you're going to earn $150,000 a year, you got that everybody's gonna do that. But you can become a welder. And then $100,000 A year, it's not necessarily the best approach to go to college, even though it's good to be educated, it's good to know a lot of stuff. But it's not necessarily the best thing for you, in terms of making a career for yourself. Yeah,
that's a good point there. Lou. I, I think there's a misconception out there at that, you know, if I chose a trade, if I went the trade route, I'm less of an individual or less of it. But the reality exists, is that there are a lot of sophisticated technology that exists out there that need trained, skilled individuals to be able to do it and do it effectively. And that is just with anything else. And so if back to marketing, I think we're doing a horrible job at communicating the the, what's taking place in industry, and the need for skilled people.
But you're 100% Right. And as far as train and marketing for manufacturers, again, I'm gonna repeat myself, say they know how to make things. They know how to sell things, they don't have a market. And you know, there's a lot of people out there selling marketing, but not necessarily the, it's not all necessarily good stuff. And you need to adapt yourself to understand who your customer is, and how to approach them. And a lot of these marketer companies out there who are going to, you know, charge you X number of dollars to show you how to market, they don't necessarily know either. And that's unfortunate. Do you think let's pull on that let's pull on that thread a little bit here.
What do you think a manufacturer that struggles in marketing? What what type of approach do they need to move forward in the world of marketing, to improve sales to improve the bottom line and to create revenue, all of that stuff? I believe through marketing and a proper marketing strategy. Does that? What do they think? What do you think manufacturers need to do?
Well, that's a very complex question, with multi facets to it. It's a difficult, it's a difficult question to answer. The point being, that they need to understand who their customer is, and who their market is and what the market is. And from that, you can then start determining what you may have to do in order to bring your customer into your world.
Yeah, because you, you started, you started the talk radio, the manufacturing, talk radio. And I believe, just like I started, industrial talk, was out of a necessity to be able to have meaningful conversations with not just customers but prospects to understand what's on their mind in a way that is not Hi, I'm selling ShamWow and blah, blah, blah, blah. blah, it's more in what's your problem? How can we together solve the problem and deliver a solution that makes sense. And to be able to communicate that in a succinct, not overly difficult and complex way which manufacturers do their widget is the best widget, and we're going to talk about the widget until the widget, it kills you, right? I don't think that the market has the capacity to do that. They just want to see some human side. Do you agree with that?
Well, one of the problem, and I do agree with that, but one of the problems that I saw eight years ago, and it hasn't changed much since is that we need to get the message out. Mainstream media doesn't do that. Mainstream media talks about this, that the other thing, the politics of Republicans and Democrats, Trump's too, and so on, and so forth, but they don't talk about manufacturing. So when Tim Grady, my co host, and I came up with this idea, too, we want to get the message out, we want to educate the manufacturer and say, Okay, you're doing this, you're doing that you're making parch, you're making products, you're doing that you're doing great, but here's how to do it better, different, smarter, and so on. And apparently we are having some success with that. Because we do hear a lot from people that listen to our show, people that are on our show, who tell us that you know, we're doing some great stuff. And you're not not to.
Oh, go ahead, do. Yeah,
we're doing great stuff.
Don't go down the humble road with
But the point is that there's a lot of people out there that don't know what they're doing. And they don't have enough people. They're hiring. You know, they're hiring somebody who can make something, they're hiring an admin person or hiring this, but they're not hiring an appropriate marketing person who's industrial oriented, who can say, this is what you got to do. This is how you're going to do it. And that's what we're trying to do. We're trying to get that message out.
But how about people? Yeah, but Lou, you're you've got the street cred. I mean, you own a business, you're in the manufacturing world. And your, your voice has gravi toss when you start talking about solutions. And I find it's fertile ground out there. Don't get me wrong. And I believe that manufacturers unfortunately, which are Arca zillions, it's a it's an important economic business for our country to have strong manufacturing without a doubt, write that down. But the reality is, I think many of these manufacturers have been bitten by so called marketers that don't understand their work their business, their, their direction, what they're trying to accomplish. And they sell them, you know, a bag of beans, and they need mark it. It doesn't diminish the importance of having a marketer, a marketing professional on your team. But it does indicate that you better have that right person who understands what you're doing that has sort of that industrial manufacturing pedigree in them so that they, they get it. You do subscribe to that.
Some of the some of the problem and I agree with what you're saying, but some of the problems that we have, right now. You know, first of all, we have a slowing birth rate in this country. Wow. Yeah, we have people retiring, we have people. Matter of fact, last week, they came out for the first time I heard this number. The Department of Labor came out with a number of how many people quit their jobs. Not how many people are unemployed. But how many people quit their jobs? Why did they quit? They wanted to have a transition to something else. They don't want to work. They want to sit on the porch and play their banjo and, you know, smoke their cigars. There's there's a lot of stuff going on that we can't we can't fix because the people don't necessarily want things to be fixed. And that that's a real problem. So you got people retiring. I think the number is some like 10,000 people a day are retiring this country.
Dunning I didn't know that and see you're 65 you're You're 65, aren't you? No, I'm saying. But what's really? Is that the thought of retirement and you bring it up? Yeah, people are retiring. Yes, that's a reality of the workforce. And that whole intellectual capital is going out the door and I you know, that's a whole nother conversation. But for you, you're still you're still running and gunning, and and making things happen. And that's a beautiful thing, too. So I, I don't know. I don't think I'll ever
retire. My wife. My wife says to me, what are you going to do when you retire? I said, I'll probably start another business.
And then she turned her back on you and walk away. Absolutely. But you brought up that that? I didn't realize that but you're absolutely that that slow birth rate. That that mass. Let's let's just say it's a it's a silver tsunami. People are leaving, man, that's just they're going or they're they're out the door. In a in a decision. And we're not backfilling. We're just not backfilling. And, and I again, I way above my paygrade. I don't I don't have the silver bullet to figure out how to address that outside of the shower change.
Yeah, last last night on. I think it was MSNBC. They had William Shatner on two years ago. He's a hero of mine. I love that guy. I was on a TV show that he had years ago. And I was interviewed by him. He's a smart guy. And he looks younger than me. I have more hair than him. But you know. So bit. Yeah, Sylvia is right. Yeah, whatever. Where do I get a hat like yours to cover my head?
I mean, well, first off, you got to shave your head. You got to get rid of that hair. And then you put the hat on. Because I say See if I if I let my hair grow out? Like yours. I'd look like Bozo the Clown because nothing grows at the top. Everything grows with the side. Call it age, I don't know call. I call it ugly. Let's put it that way. So I'm not going to deal with it. But now Shatner, I always wanted to name my dog. Now this is my my family gives me a hard time. But I want that. I want a dog named Shatner, just because I like William Shatner. Right? Right? What? Why would you? So So you as a business owner, you're dealing with resource challenges, you're dealing with a mental challenge of just trying to keep optimistic and keep pushing forward and saying, hey, everything's gonna, it's gonna turn out okay, eventually, you know, and, and then you've got to stay ahead of any changes that are taking place in your marketplace, you got to be strategic about that. You've got a lot on your plate there, Lou, and you got to produce this gun radio show that tends to help everybody else.
Well, I'm doing this mostly out of passion. We haven't made we haven't made three and a half cents on this so far. But the point is that I feel I feel compelled, being that I've been doing this for 60 years dealing with manufacturers. I don't think that they all today are and I'm just repeating myself. They're not all today up to speed on things that they have to do to remain successful. producing a product making a product and being being successful at what they do. And, you know, we're, we're doing that to try and make,
I'm going to sort of be the guy on the other side saying, I bet you have made money. And the reason maybe it's not through the platform here, but it is the recognition that you're out there. And then somebody is going to say, I was listening to Lou, and he has that company. I'm just going to give I have a need. So I'm going to contact that company up to that happen.
Well, we've been known to make some money over the years. Yeah,
I gotcha. Gotcha. See. Don't come poor mouthing to me about your media company. When I know what you're doing. Now, I don't have a I don't have an outlet like you do where you have another company. I just, I'm a media company. That's it. All right. So we're gonna
do this just to pay for this. canary yellow jacket.
A stunning and very fashionable canary yellow which I haven't said much in a sentence before. Never say canary yellow. But it's canary yellow baby. All right, we got to wrap it up. How do we get a hold of you? How do you know? Now that now that you put them out? You're your own company? How do we get a hold today?
So my email addresses la Weiss at manufacturing talk. radio.com. Yep. I answer all calling. So if anybody wants to reach out to me, there you go.
Can I go to your website, too?
Yeah, I know the website, manufacturing talk. radio.com. And I
want to make sure that we're clear on that. That's MF G talk. radio.com.
Try. Try Riga. And we also have my steel forging company called Steel forge.com.
Which you could probably sell the domain to a vitamin manufacturer because that is a minute. That is a vitamin manufacturing name, baby, by God steel forged.
Steel forged not found. That's pretty good. We've been doing that for
more over six years. Maybe it's since you were 18.
That's exactly right. No, you did the math for you. Yeah.
I learned something in elementary school. Sometimes. Yeah. All right, listeners. That's Lou. Lou, thank you very much. You are absolutely wonderful. enjoyed the conversation. And I guarantee you, we could have gone on and on and on. I'm going to talk for days days. Alright, listeners, Fear not. I know you're saying to yourself, Scott, how do I get a hold of Lou? But I can't I didn't write it down because I'm driving. Well, fear not go out to industrial talk.com Find his fabulous podcast. And all the links will be back. We'll be there. Lou, thank you very much, my friend.
Thank you, Scott. Appreciate it.
Alright, listeners, stay tuned. We're gonna wrap it up on the other side.
You're listening to the industrial talk Podcast Network.
All right, that's Lou, do not call him Lewis told you. The guy is just dripping with wisdom. It's it's so much fun to talk to somebody that's seen it all and seen how things have changed over a period of time. And he's engaged. He is passionate about manufacturing, and making you a success and highlighting individuals that are every bit as passionate about you and your success. All right, again, thank you to the sponsors. Thank you to TX, one knee home as well as capital logistics. Thank you for sponsoring this particular episode of industrial talk. Now remember, let's be disruptive. Let's figure that out. Let's not do let's not do conventional. Let's not do that anymore. Let's think about how we can disrupt how we can truly benefit people in a big, big way. Because you're bold. You're brave and you dare greatly and you're hanging out with people like blue, bold, brave and Daring Greatly to change the world. That is your responsibility. We're going to have another conversation right around the corner so stay tuned.