Ms. Rebecca Kersting President of CAP Logistics talking about the impact of COVID19 to logistics and supply chain

In this week's Industrial Talk Podcast we're talking to Rebecca Kersting, President of CAP Logistics and Uptime Logistics about “The Impact of COVID19 on Logistics and Supply Chain and solutions for Success”.  Get the answers to your “Logistics and Supply Chain” questions along with Rebecca's unique insight on the “How” on this Industrial Talk interview!

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logistics, industry, solutions, business, people, supply chain, uptime, manufacturing, strategy, sourcing, products, part, customers, industrial, day, transportation, important, agile


Rebecca Kersting, Scott MacKenzie


Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go

Rebecca Kersting  00:22

Hey, welcome to the industrial talk podcast, absolute honor that you have joined the number one industrial and manufacturing related podcast in the universe. I'm not I'm not over selling that, am I over selling that? But it does, however, celebrate the women and men of manufacturing and industry. We celebrate you because you are bold, you are brave, you dare greatly. You're changing lives and you're changing the world. Why not celebrate you each and every day on this particular podcast? And I'm gonna tell you, again, you're gonna say, Scott, you always have great interviews. Damn right. I have good interviews. This one is no. I mean, she's amazing. Let's just put it this way. She brings definite logistik street cred. Her name is Rebecca Kersting. That's ke r s t. i n g, CAP logistics, and uptime logistics are the companies and she just happens to be the president. Let's get cracking with the interview. All right. Another great interview? Again, I'm not I'm not tired of having great interviews. That's exactly correct. Yeah. Take that one to the bank. All right. Now, you know, I've been talking a lot about collaboration, innovation, and education, with a sense of speed, purpose, focus each and every day. And I think you're going to have to get through this next normal with those components in mind. Okay, you can sit there and say, well, Scott, what about this? What about this? You know, I'm not the sharpest tool in the shed. So I tried to say, collaboration, innovation and education are keys. And they are, and you got to do it with a sense of speed. Now here is, you know, from, from my perspective, one of the biggest industries that got impacted, hammered, if, you know, drop kicked, was the logistics supply chain, sourcing, you know, industry as a whole. And they just got hammered. And with all of the changes that are taking place within this country on how to effectively and efficiently bring in products from outside sources, move it efficiently, and with a great competence, and has just been a real absolute challenge. And so, on the industrial talk podcast, I've been really focused in on solutions, strategies, specifically to the supply chain logistics, and sourcing, you know, opportunities now, because I not a professional, all I know is that this is important stuff. And you know, how I know it's important stuff. Well, outside of the fact that I've been in business for a lot of time, many years, is when I went to the Walmart, to pick up some groceries and realize that that product wasn't there, I realized how important the supply chain world is some to me to make my life better to make my life easy. And you know what? It just happened? pre virus, it just happened, didn't know anything about it, go to the store. There it is. I don't have to think through it. That's what it was all about. Now, with this next normal, what does that mean? Where are we going? What are the challenges? And And honestly, I don't have the answers. That's why collaboration is so important. That's why innovation is so important. Because people like Rebecca, her team at CAP logistics, that's what they they just, they excel at, they excel at solving problems. They excel at the opportunity to collaborate with companies who have really problems on solving important supply chain issues. And then they're always innovative, because it's because it's so fluid, because it has just, it's just constantly changes. You need a company, you need solutions that are innovative, and they never stop educating to see how it rolled out all in collaboration, innovation and education. And you know what? Yes, they do. They do it with a sense of frickin speed. And they're there to help you because they understand that their service is needed. So that you can maintain your uptime, you know, business, whatever that looks like manufacturing with uptime, and they're going to also also make sure that they do it as efficiently and as rapidly as possible. Yep. They embody CAP logistics Rebecca's team at CAP logistics. They embody that collaboration spirit of class. The spirit of innovation and definitely the spirit of education because I'm telling you right now, I can't keep up with it. All right, about that. All right, let's get on with the interview. Once again, Rebecca Kersting KRSTING, President of CAP Logistics, as well as Uptime, and she talks about a little bit of the Uptime Logistics and why that's important to different business models to different focus, all geared toward success. Oh, that. Alright. Here's the interview. Enjoy. Rebecca, welcome to the industrial talk podcast. absolute honor, it is an honor. I'm telling you right now, it's an honor that you in your busy schedule, found time to get on the industrial talk podcast. How are you doing? I am doing great. You're so fun. This is gonna be a good time.

Scott MacKenzie  05:48

And I'm ugly. And on bald? Yes, I'm a complete package Most definitely. Hey, listeners, we I've been very fortunate to be able to work with CAP logistics on a number of initiatives. And and Rebecca is the president of CAP logistics. And we're going to be talking a little bit about COVID, we're going to be talking about the impact of the logistics, supply chain sourcing, and everything in between. and Rebecca, Rebecca brings a tremendous amount of well, street cred to this particular conversation. Before we get into that now, Rebecca, give us a little 411 on who you are, and why you're such an incredible professional

Rebecca Kersting  06:27

in the logistics world. Well, I am humbled by you saying that I have grown up in logistics. My father started our company when I was a year old. I've been in trucks, picking up freight moving it all over the country, I still remember going to the Denver International Airport. With him when I was little to pick up freights been out to mind sites in Wyoming. And so the business was started in our basement. The story goes that my mom would help answer the phones with me on my lap, and she would hang up and we would both cry. I've officially been with the company for 17 years and had a number of different roles. But I love what we do. It's exciting. And it's great to help companies be able to keep their operations running every day.

Scott MacKenzie  07:30

Yeah, I gotta tell you, man, especially now, one of the biggest topics and I mean, I've interviewed a ton of people. And one of the biggest topics is that happened, pre virus, everything, all the supply chain, everything was just happening and just rolling and going and having a fantastic time. pandemic hits, two finger death punch COVID pops you in the head. Now all of a sudden that that supply chain gets disrupted, yet companies are still dependent on it. sort of give us a little background on, you know, the positives and negatives. Of course, we want the positives. But we got to touch on the negatives on where you know, the impact of COVID to your business happen going forward?

Rebecca Kersting  08:11

Well, I think initially, the impact was just a slowdown of the economy. And and these key industries in the country. No one knew what a single day looked like. And so initially, I think the strategy for companies was to address their slowing of business while trying to protect their workers. There was already some tension with us trade. There was some things happening in oil and gas and mining. So there there was a culmination of complicating factors, where we saw a dive in our customers’ business and therefore our business. A lot of companies took the approach of of shutting things down or slowing them down. They looked for opportunities to save costs. So they stopped purchasing inventory. They stopped doing a lot of things that they would normally do to try to save costs, and things just slow down.

Scott MacKenzie  09:23

Yeah, it was overnight. It was it was a flip of a switch, man. It's like, yeah, we're rocking What the hell? I know. I know.

Rebecca Kersting  09:34

And everybody thought that it was this temporary thing. And if we all hunker down for three weeks, then we'll we'll all be free and it just didn't pan out in that way.

Scott MacKenzie  09:46

No, and you know, what's interesting too, is in these conversations and it it's amazing how in being a manufacturer and being an industry, how resilient and flex Some of these companies were like, like, it hit. They had this morning time, like, Oh my gosh, what are we gonna do and then all of a sudden you just boom, and they were able to hit hate using the word pivot. I gotta use a pivot word, pivot, and and be able to try to succeed in this sort of this new normal, whatever it might look like. Where do you see how it's impacting your business? Where do you see this sort of new normal impacting your business in a positive way, not in a negative, we already understand the negative so?

Rebecca Kersting  10:31

Well, there's, there were just so many changes that we didn't see coming. So obviously, there's this whole new gamut of product that people are trying to move in pp. So initially, we saw a lot of that, and you just never would have thought like, there was this business of masks and hand sanitizer, and all of these things that we just never thought of as, as key critical items that people were going to be desperate to move. And then as things began to normalize, we we saw some other industries come back online, and a lot of demand on you know, paper products, or in edrick, salutely.

Scott MacKenzie  11:17

forgot about that. You're right. I did forgot about the paper product one. And I remember, just FYI, I'm leaving Walmart, whatever it might be. And I'm seeing people just stacking up on paper products. And, and I'm telling you, I'm sitting there going, what am I missing? What news? Am I missing that I've got? I do I have to run back and get it? There's no paper products, and I never could understand it. I survived. I'm still old and ugly. So

Rebecca Kersting  11:42

we all do. And I'm bet there's a lot of people who have an insane amount of toilet paper, hoard it away somewhere. Know how long it's gonna take for them to get rid of. Yeah,

Scott MacKenzie  11:54

I know, I hear you. And boy, I'll tell you this. It was really an interesting, the other item, or the observation that I I've seen is that the pre virus, we just took things for granted. And I'm when I'd go to the store, boom, it's on the shelf. I know it's on the shelf, and they had it all nailed down. Right? And and this is just me, humble little guy going to the store, and then all of a sudden, the the virus hits and then bam, I'm thinking to myself, why isn't that on the shelf? And then I realized that the the supply chain is disrupted, it might this one right here might work just fine. But then this one broke down. And then this one, can't you it just I didn't realize how sensitive the supply chain is.

Rebecca Kersting  12:42

Yeah, it is. It is.

Scott MacKenzie  12:46

So let's, let's talk a look. Where do you see it going? I mean, come on. Let's let's put on a little future hat here. Where do you see it going? Okay, we've been past the paper push. And we've been past all the other stuff. And I think I think you're better at this. I think industry is starting to come back up. They're starting to just get a little bit more on out there a little bit more understanding the demands of the market understanding it what this next normal, do you see that in your business?

Rebecca Kersting  13:15

So I am very hesitant to try to predict anything, because Could you be wrong, because I will be wrong. But I have my hopes. And I am seeing some trends that I that I think are in a positive direction. So during the initial part of the pandemic, we really saw a lot of customers and a lot of industries start to look at where they could control cost. And inventories were big item that that people began to cut in with that the transportation of these components, key supplies, things that they were able to put off. So if it was a manufacturing line, or a refinery, they the backups for key components. They put those those orders by the wayside. Now that things are picking up, and they don't have those industries, we are seeing an influx in in the critical need of these parts that are necessary to keep these companies up and running.

Scott MacKenzie  14:28

Yeah, I think you bring up a good point. And I think that as these assets were idle, as you mentioned that I'm going to save money. And I think that everybody's sort of in that beginning saving money mode, and now they've got to figure out how to make money. And a key component to making money is being able to get your products, either from where their manufacturing to destination or their feedstock, into their manufacturing process, and wherever that might be. And I think That I see a shift, I think, I'm not gonna, I'm not gonna be. Don't bet on me anybody out there, please don't. But I think that there, it's starting to ease up a little bit. And I think that people are starting to recognize this next normal, but a key component, you will never ever, ever get away from that logistics that supply chain component. And that's where CAP shines just shines, because you're able to do that in a way that that makes sense. Because for me, if I was a company got my company hat on, I have different needs, I have different demands, I have different insights into what my market needs, and what my business needs, and therefore my sourcing requirements. The other company, Acme, whatever, has completely different, it might be somewhat similar, but completely different. And that's what brings us to this point of being able to sort of customize those solutions. That's what you guys do.

Rebecca Kersting  15:59

That is, and I think that's where we've really been able to help our customers through this time is we're very responsive, we're very agile, and the media are made of problem solvers. Our team is hired, trained, retained, evaluated based on their ability to, to solve problems, to be committed to the customers and their solutions to have a positive attitude and show up. Every time our phones ring or we get a request through our portal, or a text message or however our customer chooses to engage with us. We're there with our problem solving hat on ready to help them through their challenges.

Scott MacKenzie  16:54

See, this is interesting, because especially now in this next normal next opportunity, whatever. I think the the need for solutions like that solving problems within your supply chain within your logistics is even more paramount. Because if you're going to survive, and a key component of that is of course, being able to, you know, manufacturer and get into destinies, and so on and so forth. Today, those challenges are even greater, just because pre virus pre pandemic, okay, it's sort of ran, it was all good. all bets are off, especially when we're starting to talk about new regulations that are taking place globally. I mean, you gotta stay on top of that. I can't meet company. I can't I need somebody to help me.

Rebecca Kersting  17:40

Yeah, yeah, it is. There are just so many complexities right now. And I don't know what tomorrow is gonna look like. So being agile is is so paramount. Yeah. In industry right now.

Scott MacKenzie  17:55

No, yeah, I think that that, that that is a great term and being agile. And so I've always just sort of predicted that to to be collaborative, innovative, and then educate as fast as possible, this ability to be agile and innovative and solutions within logistics, supply chain, whatever. Because some of these, I guarantee, I bet I bet. I'm going to be bowling, I'm going to step out on this limb. I bet you're somebody who's come to you and said, Hey, Rebecca, I don't know how to handle this. This is sort of what we're trying to do. But I don't know what to, I guarantee you that you've got new challenges. And you're going to have to take your team and say, All right, here we go, we got to figure this one out, too.

Rebecca Kersting  18:35

That's that's what our team loves. They don't have any prewritten solution that's templated out for them. Yeah, they come up with the solutions. And not just one in most cases, we're able to come up with three price time options, depending on the strategy that our customer has. So if if they have a part that they know, they don't need immediately aligns not down yet, but they wanted in their inventory, they can look at a mode of transportation that is lower in that is is going to be less expensive.

Scott MacKenzie  19:14

Yeah, you need that. You need these options. You just do you can it's like, you know, one site is size does not fit all, especially in the world of logistics. Now. One of the confusions that I have. And I want you to clarify that. You've got CAP logistics, great company been around forever. Little little younger than your dad. And then you have this other initiative called uptime. Can you explain a little bit about uptime, and what does that mean?

Rebecca Kersting  19:39

So, uptime is is a term that is used very frequently in reliability and maintenance. And so that audience really understands the importance of keeping a line up and running. Because that's how you generate profit. That's how you generate revenue. And so our uptime logistics is really focused on those reliability and maintenance professionals who in the past haven't had logistics in their purview. But to have a complete reliability strategy, they need to have a logistics partner in their back pocket for when their reliability fails. And forbid, yeah.

Scott MacKenzie  20:29

fails, you'd brought up the F word definitely. And but in the real world, it does happen on and reliability professionals, no matter how many PMS they do, or whatever the tools that they're trying to diagnostically, ask, evaluate that asset. Sometimes there's those. Damn, I missed that one moment. So

Rebecca Kersting  20:53

yeah, if we see them, we see them every single day, multiple times a day, some situations are more dire than others. But even even in a situation where a reliability manager has has a part a replacement part for when that part fails. We've seen it where that replacement part goes in, and it fails to. And then what do you do? You

Scott MacKenzie  21:23

panic, and then you move forward.

Rebecca Kersting  21:25

Exactly. And you don't want your crews standing by waiting. For Gosh, knows how long for that replacement part comes in. And you don't necessarily want to rely on the supplier to be responsible for getting you that part. You want to take an active role and have visibility and control in getting your line back up and running.

Scott MacKenzie  21:49

So what I hear you saying and I'll put my manufacturing hat on, I have a damn I missed that moment in my life. And all I have to do is just call you guys. That's it. Like, by here it is this. This thing failed and I am and it's costing me a million dollar an hour whatever it might be. I need a part. yesterday. That's true. No parts too big for you guys.

Rebecca Kersting  22:15

No, no, no parts too little. It's funny. A little does end up being just as important. That's correct. The box the Boltzmann you think that one could live without a box of bolts but we've we've had to do hand carries a box of bolts across the country before

Scott MacKenzie  22:36

but anyway, you guys can handle international and all the way down to local whatever box a bolted. Yep, We sure can and and be able to do it because i what i hear you saying there Rebecca it's, it's a sense of urgency, especially with uptime, uptime, logistics, you recognize the role you play within the world of reliability. And it's all about urgency, getting that asset back up and running, getting that asset, churning out whatever widgets are supposed to be churning out as quickly as possible, or to become attached to as well.

Rebecca Kersting  23:09

Right, right. Now well in our whole business is set up with with that in mind and to stream like line mat and make it very, very easy for a customer who is in a bad situation to get in touch with the right person.

Scott MacKenzie  23:26

24 seven, whoa, whoa, what do you say? Are you saying the fact that these Oh, damn, I missed this moment happened at 2am. You saying I can get a hold of the right person at the right time at 2am?

Rebecca Kersting  23:37

Yep. You will be directed to the person who can help you that person answers the phone, there is no automated phone system. And the person who answers the phone is a transportation expert, who can work with you on price time options and get you what you need anytime.

Scott MacKenzie  24:00

Roll out a beji as schlepp start answering my questions now. It's panic Time Baby focused?

Rebecca Kersting  24:08

Yeah, that's what we do.

Scott MacKenzie  24:11

I love it. And it's exactly what i what i and I, I'm gonna throw this out too. So you, you've been involved in the manufacturing all the spaces Don't get me wrong. I'm just sort of focusing in on manufacturing. So you, you focus in on the manufacturing, you're providing these uptime, logistics solutions. But I would imagine that, like you said, these manufacturers cut back so, so much to try to figure out what's going to happen, what the market is going to look like all of the all of the components that they got to balance. Now they're trying to start their, you know, their lines up again or they let let things just sort of slide are you seeing a sort of a, an increase in the necessity to be able to provide these uptimes logistics solutions?

Rebecca Kersting  24:57

We are we are in There has been some changes to to the, to transportation in our country and in the world, where we've had even change the way we could move those those critical parts to so we have customers who are coming back online, and they're realizing the maintenance that they put off for their part that they decided not to order they need those. And so we are seeing every week more and more companies come back online, more and more companies needing to get back to that bad output that that they were at.

Scott MacKenzie  25:40

Yeah, yeah. And they're looking at data. They're saying, hey, maybe you know, the economy's turning around, maybe some more or greater demand for the price or whatever they're, they're looking at, they're analyzing it. What if I, what if I, do you guys do some warehousing? Or do you work with companies that I don't want to I don't want to buy this motor? Or I see that's the motor over there. But I don't want to bring it in. I want to just keep it over there. You work with people on solutions like that?

Rebecca Kersting  26:09

We do? Yeah, we we're able to help consults on a variety of supply chain issues, including, including warehousing. And

Scott MacKenzie  26:21

because that's all a part of it. It is I mean, if you're if you're if you're uptime, logistics, solutions, CAP logistics solutions, or strategies that encompass that massive industry, and if you're able to do provide solutions quickly, cost effectively. Other strategies. I mean, there's, it's, it's a portfolio, it's like, when we start talking about onshoring, reshoring, and nearshoring, right, there's a there's a focus on trying to figure out sort of a portfolio of sourcing solutions. And it could be, okay, we're gonna keep some over here in Asia, we're gonna put some down here and in Mexico, and then we're gonna put some over here in the United States, and to be able to sort of do that efficiently. You guys do something like that?

Rebecca Kersting  27:10

Yeah, well, I think having a logistics partner who intimately knows your business and can help you develop that strategy is absolutely paramount. Because you may be looking at purchasing and warehousing materials, that it really just doesn't make sense for you to to have that overhead of that inventory, some components that it does, but

Scott MacKenzie  27:36

you're absolutely spot on. I'm not joking,

Rebecca Kersting  27:39

right. But if you have a partner where you're able to have that dialog, and where you know that, if I don't have this in inventory, how quickly can I get it to me? How can I leave it at my supplier? Where I don't have to buy it from the supplier until it makes sense. But I know that I'll be able to get it in a very quick timeframe. Love it. That's a strategy and not a bad one.

Scott MacKenzie  28:07

No, no, not at all. And especially, especially today, you know, I think that we can't be fat, and inefficient with the way we address our logistics supply chain and sourcing strategy. You've got to be efficient, you got to be nimble, you gotta gotta be agile. And I don't, honestly, I'm trying to figure out and I'm trying to poke holes in why I shouldn't engage CAP logistics I am, but I'm failing miserably.

Rebecca Kersting  28:37

Thank you, we'd love to have the conversation with where we fit in. Different companies have have different strategies. I think a lot of companies look at transportation as an expense. And when they're trying to control that expense, they might be going with a lower cost provider. And that is the strategy but but that that low cost provider does come with with other costs that may be

Scott MacKenzie  29:10

I couldn't do it, I couldn't do it. If I'm over here, and I'm, you know, the big wig at Acme manufacturing, there's no way I would be able to take all of the fluid parts within my you know, supply chain logistics sourcing, and be able to do it myself or within a team that is not engaged in it all the time. Because it is a dynamic environment that requires people who are absolutely engaged each and every day.

Rebecca Kersting  29:39

Yeah, and and also that they're with the right carriers. Yes, the right assets to to move. To move the phrase, you want to be working with a trucking company, an airline who isn't going to damage your product, who isn't going to violate yourself safety procedures, who isn't going to cause you more headache at the end of the day?

Scott MacKenzie  30:05

Absolutely. Yeah. See, I mean it's a no brainer for me by the way, we're gonna have to wrap this up because I can talk about this all day long and I'm looking at your stat card on LinkedIn and and you're not very engaged out there on LinkedIn.

Rebecca Kersting  30:21

No, I, I prefer people relationships. And you are, you are virtual relationships.

Scott MacKenzie  30:31

Well, anyway, hey, how does somebody get a hold of you? Because you might have just said, That's who I want to talk to? What do I get a hold of you?

Rebecca Kersting  30:37

Well, you can get a hold of us 20 473 65 one call solves all at 800-227-2471 or you can visit us at Apple logistics comm or you can also shoot us an email at info at CAP logistics calm.

Scott MacKenzie  31:01

Easy peasy. So So listeners out there if you've if you think what she's talking about is important to you reach out, go to CAP logistics, definitely CAP logistics calm and the 800 I'll be out there on industrial So there's no excuse. And there's no excuse to sit there and wallow in your your supply chain pain. There she is. a mega Scott and there's CAP Logistics. They've got your back. So there you go. Alright, listeners. Hey, Rebecca, this was fun. Thank you very much. Super fun. Thank you, Scott. Very cool. And listeners do not. And I mean, do not go away. We will be right back. You're listening to the industrial talk Podcast Network. Alright, what did I tell you? Rebecca Kersting ke RS T. img. Now she has a great stat card out on LinkedIn. But however, she doesn't use it. She only has a few followers. You know, you can get ahold of her. That's right. CAP And that's where you're gonna go. Right. And I'll have all the other contact information out on industrial talk. COMM. Right. So again, I'm going to challenge you. You need to collaborate, innovate and educate each and every day you got to do with a sense of speed. But I challenge you to hang out with people that are pro collaboration, pro innovation, pro education, and I'm telling you right now, your life will be changing. Your outlook on life will be changed. This whole whatever we're going through right now, will look differently. Because you're hanging out with people who want to solve problems. CAP logistics is a great example of that. All right, be bold, be brave, dare greatly change the world. That's what we're all about. So we'll talk later with another incredible interview on the industrial talk podcast.

Scott MacKenzie

About the author, Scott

I am Scott MacKenzie, husband, father, and passionate industry educator. From humble beginnings as a lathing contractor and certified journeyman/lineman to an Undergraduate and Master’s Degree in Business Administration, I have applied every aspect of my education and training to lead and influence. I believe in serving and adding value wherever I am called.

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