Industrial Talk is onsite at SMRP 2025 and talking to Dr. Karl Hoffower, Executive Director at Failure Prevention Associates about “Industrial Skills Gaps”.

Scott Mackenzie and Dr. Karl Hoffower discuss the importance of asset management and reliability in industrial settings. Dr. Hoffower, former Chief of Physical Medicine and Rehab, now leads Failure Prevention Associates, which provides diagnostic tools and services for asset condition monitoring. They highlight the parallels between healthcare diagnostics and asset monitoring, emphasizing the need for human expertise to interpret AI-generated data. Dr. Hoffower also addresses the skills gap in the labor force, noting a decline in labor participation rates to 63% from 80%. They stress the importance of education and training to inspire the next generation and ensure the success of IoT and wireless sensor technologies.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

DR. KARL HOFFOWER'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/dr-karl-hoffower-dc-crl-28a28315/

Company LinkedIn: https://www.linkedin.com/company/failure-prevention-associates-inc./posts/?feedView=all

Company Website: https://failureprevention.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Dr. Karl Hoffower with Failure Prevention Associates appeared first on Industrial Talk.

Industrial Talk is onsite at SMRP 2025 and talking to Lisa Brownlee, Founder at Leader's Imago about “Real-world leadership simulation”.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

LISA BROWNLEE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/lisa-davis-brownlee-61550984/

Company LinkedIn: https://www.linkedin.com/company/leaders-imago/

Company Website: https://leadersimago.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Lisa Brownlee with Leader’s Imago appeared first on Industrial Talk.

On this episode of Industrial Talk, we're onsite at Accruent Insights and chatting with Amanda Ortiz, Training and Development with Accruent about Training, Education, Development are the cornerstones to optimizing your technology.  Here are the key takeaways:

Also, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

AMANDA ORTIZ'S CONTACT INFORMATION:

Company LinkedIn: https://www.linkedin.com/company/accruent/

Personal LinkedIn:  https://www.linkedin.com/in/amanda-ortiz2020/

Company Website: https://www.accruent.com/

PODCAST VIDEO:

OTHER GREAT INDUSTRIAL RESOURCES:

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Palo Alto Networks: https://www.paloaltonetworks.com/ot-security-tco

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Amanda Ortiz with Accruent appeared first on Industrial Talk.

Industrial Talk is onsite at FABTECH 23 and talking to Jeannine Kunz and Deb Volzer, Workforce Development Team at SME about “Workforce solutions that inspire the next generation of industrial professionals”.  Here are some of the key takeaways from our conversation:

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JEANNINE KUNZ'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/jeannine-kunz-1b855a/

Company LinkedIn: https://www.linkedin.com/company/sme/

Company Website: https://www.sme.org/

DEB VOLZER'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/deb-volzer-5732a07/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Palo Alto Networks: https://www.paloaltonetworks.com/ot-security-tco

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Jeannine Kunz and Deb Volzer with SME appeared first on Industrial Talk.

Industrial Talk is onsite at the OMG Quarterly Standards Meeting and chatting with Ashley Stowe, Director of Enhanced Technology Training Center at Oak Ridge Y-12 National Security Complex about “Improving training outcomes for our First Responders using Virtual Reality”. Tune in and hear more about the importance of the latest in Virtual Reality Standards and Ashley's unique insights on this Industrial Talk.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

ASHLEY STOWE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/ashley-stowe-4392649/

Company LinkedIn: https://www.linkedin.com/company/y12nsc/

Company Website: https://www.y12.doe.gov/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Fictiv: https://www.fictiv.com/

Hexagon:  https://hexagon.com/solutions/enterprise-asset-management

Arduino Pro:  https://www.arduino.cc/pro/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

CAP Logistics: https://www.caplogistics.com/

Armis: https://www.armis.com/

Saviant Consulting: https://www.saviantconsulting.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Ashley Stowe with Y-12 National Security Complex appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Gloria Turyamureeba, CEO of Footprints Safaris and Passionate Industrial Educator about “The Power of Transforming People, Communities and the Country of Uganda through Industrial Education”.  Get the answers to your “Industrial Education” questions along with Gloria's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

GLORIA TURYAMUREEBA'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/gloria-gloria-turyamureeba-48b99442/

Personal Email:  gloria@turyamureeba.me

Company Website:  https://footprints-safaris.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Ms. Gloria Turyamureeba transforming lives and communities in Uganda through Industrial Education appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Christine Witte, Director of Product and Services at Seam Group about “Looking at Safety the way we look at our Children”.  Get the answers to your “Safety” questions along with Christine's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

CHRISTINE WITTE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/christine-o-rourke-witte-cmrp-52442bb/

Company LinkedIn: https://www.linkedin.com/company/seamgroup/

Company Website: https://www.seamgroup.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

safety, cme group, industrial, people, problem, create, oxygen, christine, industry, conversations, maintenance, reliability, big, desensitized, year, absolutely, lily, assets, safe, skilled worker

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get all right. Once again, thank you very much for joining the industrial talk podcast of the number one industrial related podcast in the universe. Where we celebrate industry heroes like you, you are the miracle, you are the hope you are the individuals that create dreams. You're bold, you're brave, you dare greatly. You solve problems. You're always curious. And that's why you're changing lives. And you're changing the world. We have a great interview. Her name is Christine a Witte, now it's spelled wi t t, but it's pronounced Witte, and she's got a major stack card out there. Let's get cracking. Yeah, we're gonna be talking about safety on this podcast. And it's always been an interesting dilemma, personally, is that when we start talking about safety, the data, what for whatever reason, the data never really changes. The focus is always on safety. I see all of the wonderful posters out there right? in the workplace saying, hey, you're the You're the reason to be safe. All of that good stuff tried to be motivational. But the data doesn't support that. And I have always been fascinated. Christine came to me. And she says, Scott, I think an interesting way of looking at safety is this. Safety should be prioritized across all verticals of the industry. Yes. But what if everyone looked at safety, the way that we look at our children? Yeah, why not? Why is it sort of all of a sudden, different. When we step out of the house, we go to our location and safeties, we say safety is important. But we just continued, sort of go through the motions. But then all of a sudden, you're not going to let your kids just run across the street without being safe, you're not going to let your children do something like climb a ladder without being safe or not, or explaining some of the challenges. I think that's a brilliant point of view. All right. Again, I'm going to be harping on these events, because I want me personally selfish reason and get back to normal as much as we possibly can. I want to get back to normal, I want to have fun, I want to be able to continue to just sort of sing the praises of industry. first event that I want to put on my calendar would be October 5 through the seventh. And it is a beautiful Barcelona. And if you've never been to Barcelona, it is a must. I mean, you got to go to that town. It's great. And hopefully I'll be broadcasting from that location. But it's a great event brought to you by IoT solutions World Congress, Farah, Barcelona, and the industrial internet Consortium, great people putting on a great program. Last year, it was cancelled, of course, this year, boom, you got to put that on your calendar that is once again October 5 through the seventh this year. The next event is in Cleveland, Ohio, and is the manufacturing and technology show. This is November 9 through the 11th. And again, I was in Cleveland last year, wonderful people, great food, exceptional venue, a, again, a wonderful opportunity to get back to normal. Go to that manufacturing and technology show November 9 through the 11th. But fear not all of this information will be out on industrial talk.com homepage, which we are redesigning as we speak so that you don't have to struggle finding these great events or great learning opportunities are wonderful speakers. Right there right now. All right. Great stat card on Christine Woody. So you got to reach out to her. And she is with the same group. And let's just check out her. What Oh, she's the director of products and service with CME Group. The website CME Group. That's s e a m gr o up, Christine, a Witte like city. Enjoy the interview. Christine, welcome to the industrial talk podcast absolute honor that you found time in your busy schedule to be on the number one industry related podcast in the universe. And I mean that from my heart. How are you doing? Great, Scott, thank you for having me here today. Excellent. You are absolutely wonderful. I'm excited about the conversation in safety. Just let's level set a little bit. You're with the same group. Give us a little background on what you do is seen? Yes, of course.

04:57

I'm with Steam group. We are focused on reliability, maintenance and safety. I am the director of product and services. And today we're going to talk about something that's very near and dear to my heart safety.

05:09

I love it. Because let's just sort of, let's just lay it out on the just right there, let's be candid about it. We talk a lot about safety. But for whatever reason, we don't, we still don't make a dent in the data. And what what I like about CME Group is that I've had conversations about reliability, I've had conversations about maintenance, and I have constant conversations about safety. But it's marrying those two, but you have a unique, unique approach to how we look at safety. And I got to tell you, I'm a big fan of that approach. So with that said, let's talk a little bit about that. We're looking at and I think because you're a mother, mother of four beautiful children, looking at safety, from the perspective of kids is a real powerful way of looking at it.

06:03

Can you explain a little bit about that? Yeah, you know, I think that's kind of what we're missing in the industrial space. It's desensitized, and we're not. It's not emotional for us. But if you put yourselves in the shoes of a parent, and you look at safety, the way that you protect your children, it's very emotional, it's always top of mind, you don't even if you're late for school, you don't rush, you know, across the road, when cars are flying by you still take the exact steps you knew you need to take to keep your children safe. But what we see in the industrial space is quite the opposite. We see this lacs way of approaching safety where you've done it once you can do it again. And there isn't that emotional tie to it. If anything, safety is almost an antithesis of you know, the productivity because if you make a mistake, you're punished for it, and your peers look down on you. And it's, it's really, it's fine. There's not an advocate for safety in the way that there's an advocate for protecting your children know

06:57

that big time hit the nail on the head, you're absolutely spot on. I guarantee it companies out there, that we have the conversation. Things happen if you're moving around out in the field, things happen. And and those things that are happening could be unsafe, it could be near me, and and nobody wants to get into an accident or whatever. But we do. And then when that happens, we get the hammer thrown down on us. And we learn quickly how to fudge and not look at the numbers properly, whatever it might be, we

07:32

be rear we know we loo catalyzed so we want to hide and that that you know penalization is driving a problem because then you're you know, we probably aren't being transparent about all the things that are unsafe. And there isn't that closed loop process. It's very much it's an opposing relationship. And I think that, you know, there's no compromise. There's no new, diverse or innovative way of looking at it, we really need to change that, Scott, it's a if you look at the statistics, you would actually be appalled.

07:59

To give us give us an

08:00

f1 from from a webinar, a webinar that Terry O'Hanlon, he's a big reliability leader, great mentor of mine 10 times more industrial technicians die per year than first responders from accidents in the industrial space that could have been prevented. We know all these failure modes are we know where all these hazards hit. But we rush or we forget or a manager is pushing for something to be completed. And that particular person wasn't the skilled worker that should have completed that task. There's all these reasons why they happen. But technicians aren't first responders. They shouldn't be risking their lives every day. I mean, to me, I don't that doesn't sit well with me and and then you look at OSHA intend to OSHA was to drive safety. And for 50 years, they've been putting all these processes and regulations in place. But in the last 10 years, the serious injuries and fatalities have increased or they've plateaued. They have not decreased, like some of those slips and falls, right. So why there's a lot of reasons one thing that we've talked about it seem is there's this like disproportionate relationship between the minor injuries and the serious injuries and we take the same approach to safety that we deal with slips and falls to burns and and crushes basically which are the ones that are the biggest Yeah, the biggest reason for for lost lives. And it's

09:25

just the culture it's just I don't know what it would take and I'll give you an example. If I go out to whatever social platforms out there, okay fine. And I look and I scroll eyes, hips, hips, I will always fall upon my heartbreaking for that abandoned dog, I will always look at things differently, but then when it comes to people in the field in the in the plants you know, yeah, whatever you become, like you said, desensitize What do we do? What do to change? that mindset,

10:00

we become desensitized because we're looking at a fine, or we're looking at a, you know, piece of paper that has showed a reduction in our safety rating. We're not looking at the life that was lost, we're not hearing the story about that gentleman at 30 years old, who got electrocuted and doesn't go home to his family and his kids. That is something you can't be desensitized to, you remember that. But instead, we see Oh, so and so let's just say Johnson Controls has been decreased to a level or a safety rating of B, which means that their vendors won't let them in. And that's what we think about. And that's the wrong way to think about it. It has

10:36

punitive, financial, motivator and punch, fortunately, and you're right, you're right. Anybody out there knows that that doors will be closed, my, my financial livelihood will be impacted if I come. And that's, that's at all levels. I can't get into businesses, I can't get hired all of this, it happens everywhere. And so you are incentivizing people to not tell the truth, fudge the numbers just because I gotta keep my doors open. I don't know where you start.

11:12

Yeah, let's go back to kids. So we think about how we raise our children to speak up if they see something unsafe, if they see a stranger and stranger danger, and they screen it and they have no problem. There's no mental model holding them back from being very vocal about what's not safe or tattletaling, when their sister or brother does something unsafe. But in the industrial space, we see something, but we don't necessarily say something because we feel that I may be penalized for bringing this up. Or maybe it's not a big deal, because I don't have the skill set or the knowledge or the experience to know that that is actually a very big hazard that I should be mitigating. It's, it's just not clear. It's not part of the culture. And we have all these trainings and education, but it doesn't stick, you'll see an increase maybe in the, I guess the safe, safer ways of doing things. But then, months later, it's back to normal, because that change process hasn't been put in place that it hasn't been ingrained in their souls and their hearts the way it is, when we protect our kids. I mean, that's the only real way i can think about it. And if we compare it to other industries, like let's look at healthcare, the innovation that happened, look at COVID, we, the 10 years it takes to do to create go through the drug trials, now we do it in six months, three pharmaceutical companies did it in six months, they came together knowing we had no choice that innovation needs to happen in the industrial space, how I think there's a technology enabled part of this, I don't know specifically what that is, same group is looking into different things like heat mapping to show risk. So you actually know what that risk could be based on the different processes within the plant and the and they change the different workers at different processes, the different regions, but you still as a human have to take ownership. And from the top down, it has to be cultural.

12:55

You know, it's interesting, it's always a human element. It's always the necessity for somebody to truly champion who has the swag for whatever reason to be able to, to instill and move forward with change, because the reality is, somebody come flying in, hey, we're going to be safety centric, whatever company, and then that individual flies back out. nothing really happens. business takes over, I need to, you know, make my production numbers. That means I've got to cut corners. That means I've got to do things that are unacceptable. And you know what the problem is? Everybody does the same thing. It's not just one person that's just been a, you know, a cowboy out there and just plays in a truck. No, everybody, everybody's doing it. And I think I think a way a possibly moving that needle just a little bit. It has to be down at the local level, but you have to do it incrementally. So that it creates I think you said stickiness. Tell us what do you think? Yeah, I

14:07

think um, as you're saying that I'm thinking about something that's personal to me that's worth sharing because it shows that it's an ecosystem of different players that must come together from the leadership to the manufacturer. So the OEMs to the regulators to the reinsurer. So, I think about my daughter Lily, when she was in they were all born very premature. They were triplets right of course, they're born premature, but they were doing pretty well. And Lily was on an oxygen Blender that was supposed to be giving out a certain amount of oxygen. And that diet was set on room air which is 21%. Right Lily never decided and if you think about you know your oxygen levels, your D sat all day long, a little bit here a little bit there. Lily was always at 100%. So right there, that's an anomaly that someone should have questioned. Everybody called her super baby instead. They didn't question why knowing they'd never seen that before. They just thought Wow, she's a super baby. Okay, but then when they would take for up to clean her, she would reset drastically. So they just assumed she doesn't like that. But as a clinician, you know that that's not realistic. And the layers of ignorance beneath those assumptions. Wasn't anyone's fault. But there wasn't that culture of it doesn't look right. So let's question it. Let's come together. And, you know, roundtable on it a couple weeks later, Lou is getting trios for her retinal development and tortuosity for blood vessels because of over oxygen over oxygenation. So toxic levels of oxygen are being saturated into her blood vessels, which in her retina, which is known as retinopathy of prematurity, and that is common, and babies that need a lot more oxygen, to stay alive, so that they can actually, um, their brain can develop, but in babies that don't need it, it's very detrimental. And it's kind of a skill that the clinician has to weigh very carefully. So long story short, that oxygen Blender was mis calibrated, during preventative maintenance, and there was no way to actually confirm that that preventative maintenance was done correctly. And that that 21% was getting off 21%, it was the opposite was getting off 70%. So what happened then, is the standard of care changed. Now every oxygen blender, every baby that goes on a blender, they check it with a dial to make sure that it is actually calibrated correctly. And every time they change it, they recheck it. So they've created some sort of redundancy, so that the last one to defense isn't that sticker on the back of the in the industrial space, we don't do that we don't. And then, and then outside of that, even the OEMs get involved now. And the manufacturers have of the RVM, pulse oximeters and the digital analyzers that show you what you're really getting, they all get involved. And they talk about this issue that occurred, the new standard of care and the safety net to prevent it from happening again. And it's spread throughout the neck us right, because they come together to say we're going to protect babies going forward from ever having this happen having this happen again. But we don't do that in the industrial space, we hide it, it's under the rug, we don't hear about it, we just know there was a fine someone died on with your business, there has to be some sort of way that all these stakeholders come together. And they say no more as a manufacturer of this equipment, this enterprise asset, let's say, as a regulator, as a reinsure, as a company, who has people that are employed to do a job, all of these people within this ecosystem need to come together and create a safety net around safety. And I think when that happens, it's not so disparate. It's not so silent, it's not so opposing, it's um, it's a commitment and a family and, and a culture, I guess, is the best.

17:34

I hear what you're saying, I hear what you're saying. And I think that really, from my perspective, the only way that I see it really getting done, it's got to be one company at a time, that company has to realize that maybe some of the, there will be difficult conversations. And in those difficult conversations, you can't sit there and hammer people and and teach them to hold back. It's got to be inclusive in areas like it's that is the mindset to have. I'll give you an example. When I was alignment, climate towers, we didn't have people falling out of the sky, there's no way right, you knew what the risk were you looked around, you had that conversation, they were just touching, you know, energized lines. That didn't happen, you would have these conversations all the time, you were aware of the risks you were in, and it's life or death, right? It's either or it's it's on or off, it doesn't matter. And it's amazing that our conversations were around like that safety. And people aren't, like I said, fallen out of the sky kicking up and up, I believe in a manufacturing or a highly complex system. Unlike maybe linework, where you see it in front of you. These you know, you've got different locations within an organization requiring different sensitivities that that level of knowledge has to amp it up from perspective to

19:08

just covered a few things that are part of the problem is there's a continuously growing gap in skilled workers. There's a it's a very big problem. You know, I'm on a government or Government Relations Committee for this problem to try to create apprenticeships to fill that gap as all of these workers aged out, but then you have these these mechanical systems, these electrical systems that are much more complicated and and have all these different components that there's just no awareness or knowledge bank, on how to appropriately maintain them, how to even inspect them, how, what type of, you know, protective equipment to have when you inspect them, and that's where I believe technology is going to help us there. But the complexity of the, you know, these innovative systems and the skills gap. Oh, that's something that I wouldn't want to be responsible for you

19:59

bring up a Really interesting challenge. Like when I was alignment, I went through an apprenticeship program, it took four or five years to get to a second step, journeyman. And it was, you know, you're doing it, you're working it, and you understood, and it was an apprenticeship, and you had to take tests, you had to progress anyway. It, it seems to me that, that that commitment to education from an industrial perspective, and an apprenticeship approach is lacking, too. And that means and, and that the sophistication of the assets that exist in the field today have just went through the roof. It's not just a pump, it's a pump with a lot of tech to it.

20:44

And the people designing those are these brilliant engineers that don't understand the use case for the actual, you know, how they take shape in a plant, an intern last summer, and she's a mechanical engineer at Duke, she had no idea what reliability and maintainability of these assets mentioned, you know, as a field to understand that, when these systems are commissioned, how they're maintained across their asset lifecycle, and that to me was like, wow, we need to do a better job. While these, you know, during the education phase of it, but also, they're complex, because these kids are, you know, stem, stem, stem computer lab, everything is taking what happened to just the normal trade school, like those, I don't think they're there anymore, at least, you know, my high school, I could have went to shop, I could have went to homag, I could have went to, you know, become a cosmetologist. Now, those programs, there's no funding, and they've been replaced with computer labs, which of course, that's a great thing for advancing that part of where we're going. And we need that because automation and visualization, we need to have those skills, but we're going to instill new people to fix these machines to maintain these machines to understand how to, that's a big gap. Big problem.

21:52

I think if you could communicate a level of sophistication, before you were just like a wrench Turner over here, and that's where you were going in your wrench-turner, that's not the case. I look at the the profession of reliability, the profession of safety, the profession of maintenance, like a doctor, if you can communicate, you've got a sick asset out there. And you're you're consuming the data, you're looking at it, you're assessing the situation, and then you're going to apply, you know, whatever the care needs to be. We have a need to be able to communicate, and to be able to make sure that it's it's not it's not a wrench Turner, it's far more important. It's sophistication.

22:38

It is that's what when you mentioned the doctor, it's like, have you heard of this concierge doctors where they really manage your wellness, not just your, your physical exam, it's your wellness, it's your you know, it's all inclusive. So I don't go once a year to get checked, I am managed 365 days a year, 24 hours a day to ensure that I am well and then I am mitigating things that will make me unwell staying ahead of them. We don't do that with assets, we check them because we have to. Yep, check off got my piece of paper I'm done. I think we need a concierge we're maintaining these pieces of equipment. And I think that's exactly what we used together. Safety, reliability and maintenance. So potentially that's where the issue is and or that's where the opportunity is. And we now need to figure out how to land that and expand it to make it stick.

23:22

Yeah, and I love the the term stickiness because you're absolutely spot on. I've been at involved with many organizations, everybody talking like we're going to be a reliability centric organization. You come back six year or a year from now, and it's all falling apart safety, they've gone All right, we're gonna put up all the posters around, but it still doesn't change it. And and and their maintenance is still reactive, and still causing a lot of problems. Yeah, exactly. Right. It just happens. And I don't know. It's it's cultural doc got it. If you could come up if if CME Group could come up with a, a cogent way of being able to create that whole holistic view of moving forward and keeping people safe and, and assets up and running and maintenance? Oh, gosh,

24:17

I have no doubt we will. I mean, we're all very passionate about it. And when we understand what needs to happen, we know we'll get there we're figuring out exactly how to get there so that it does all these problems across regions. And different use cases because it isn't a one size fits all. It has to be flexible and it has to be you have to be able to tweak it for our audience and for whatever they're doing. You're in that space. You have to

24:39

one size does not fit all and and you're absolutely spot on. And you're going to have to have that insight and vision to be able to adjust and to mold that program. Alright. You had me at safety. How do people get ahold of you?

24:58

I can be reached pretty much The email text phone I LinkedIn Find me on LinkedIn. Christine O'Rourke Witte is where you'll find me but go to CME Group comm check out our websites, check out our LinkedIn page, you'll see me on there. And I look forward to talking to you guys. If you have any ideas for us, we have a challenge that we can solve for you. You know, we'd love to help. Again, it's a great group, we're very passionate about what we're doing and where we're going.

25:26

I have to say that I love that that triad view of and I'm looking out at the website, the CME Group website, which is really nice. In that triad view of safety, reliability and maintenance. Yes. But in the real world, we always like maintenance, it's over here. Reliability is that person in the thing and safety is over here. There's no it's not across but it is across it is a part of that. Oh, you are just absolutely wonderful Christy now, listeners, her last name is wi t t e with E like city and CME Group SCA m gr. o u p is the organization. Absolutely great, great, great. Team out there. Good job, Christy. Thank you, Scott. It was a pleasure. All right, listeners, we're gonna wrap it up on the other side. So if you're not, we're gonna have all the contact information of Christine and the same group. So stay tuned. You're listening to the industrial talk Podcast Network. All right. What did I tell you? Did you like that topic? I thought that topic was exceptional. If everyone looked at safety, the way we looked at our trip, yeah, things would be changed that data, that data would go down in a big way. CME Group is a company, check her out. Great stat card out on LinkedIn, you will not be disappointed. All right. To reiterate, we've got a couple of events. Let's get back to normal. We've got one October 5 through the seventh. This is IoT solutions. We'll Contreras Congress is brought to you by fair Barcelona and the industrial internet Consortium. Absolutely great people, great companies putting on a great, great show. The other one is the manufacturing and technology show. That is November 9 through the 11th. Get your focus up to Cleveland, and enjoy this particular event because you will not be disappointed. All right, be bold, be brave, daring, greatly hang out with people who are bold, brave, daring greatly. Be the creator of drapes, be the miracle. Be the hope. That's what industry is all about. Thank you very much for joining the industrial talk podcast. We're gonna have another great interview right around the corner.

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In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this Industrial Talk Podcast episode, we talk about the easy way to Create Meaningful Content from just one podcast. As well as how to re-purpose past blogs, reports and webinars by bringing in the power of humanizing through your podcast platform. Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

(00:00):

All right. Welcome to the industrial talk podcast. Oh, glad that you are here. We continue our while. You need a podcast series. We had talked about the why and why it humanizes content and the the benefits associated with the podcast. In prior episodes we talked about the marketing and, and that target market. Oh, who can be on it, why it's important, win-win strategy, compounding of that content, all of the positives associated with a platform like this. And now we're going to venture into the actual content creation of, of this platform and how it can just multiply. But I just want to make sure that we reiterate one thing and that is there's a numbness out there. There's, once again, and I referenced it into in a prior podcast, and there's a numbness. There is a content numbness. I take my stock photo, I slap my, my logo on it.

(00:57):

It's a person carrying a computer and we've, you know, we're all important and we talk about whatever blog it might be or whatever report it might be, but it becomes very numbing. And so when you think that you're posting any, I think that [inaudible] and you're doing it, but, but you think people are gonna look at it. Uh, probably 99 times out of a hundred, they're not going to look at just because it's the same. There's this just, you know, Lake of sameness out there of content. And so your goal and what we gotta try to accomplish here is how do we get attention in a world of numbness, right? And one of the challenges that we're going to be addressing throughout this particular, uh, series in content creation is that boredom. Uh, this is how it happens each and every day or whatever it might be.

(01:50):

Uh, I got a report, I got to find a graphic. So I find a graphic, I slap my logo on it, I post it to my digital platforms and I don't track it. I don't do anything. I've, you know, in essence, I've, I've created the content and I just posted it. That is boredom. That doesn't achieve what you want to achieve out of people reading and consuming that content. And that is you being a thought leader. Your company, uh, is, uh, designed for solving problems. So that's what we're talking about here. How do we get past that boredom to the platform, the podcast platform? Once again, you get into it or you find somebody to do it. Either way it's in house or, or you, you figure it out because it, it does a great job and it, and it really pushes off that boredom.

(02:43):

So, uh, we're going to go into it and I, I classify, uh, the content into sort of three categories. You've got the macro and if you're out there on the old video, you're going to see it. You're going to say, Oh, okay, there's the macro content. There is the micro content, which is smaller of course. And then there's the ultra micro content. And that is your engagement. You can't be out there thinking that, okay, I posted my podcast or I posted my content and I posted whatever it might be and not, and think that people are going to be engaging because you have to be engaging yourself. Okay? So we start, if you're out there on the video, we start with a simple one. And the simple one is the, uh, macro content creation, right? And that means from my perspective, as I look at the creation of content, I look at the macro as a podcast top of the heap, right?

(03:47):

It is designed to be able to generate all that great information, a blog which you put a lot of time, energy and effort into creating and pulling in the information that is needed for that blog and the ability to be able to cogently communicate a point. And then you say, Hey, I want to do a webinar. Okay, I'm going to do a webinar. That's, that's the third one of this sort of macro creation of content. So you're gonna, you know, you're gonna promote, you're going to push and you're going to create the content. You're going to do everything that you possibly can from the webinar report. And then of course, the last one that I, I categorize as macro high level, our reports, uh, uh, insights into your market insights into services that are being provided. And where do you reside and how do you improve?

(04:37):

And all of that good stuff. So once again, macro content is one, podcasting, blogs, webinars, and reports. Now, let's now let's just take that right because we're in the content creating business. That's what this machine is all about, creating content. So what I can do, I can do a podcast. We talked about that target market. We talked about getting your internal, your, your partners, your customers, your prospects, your heroes, your philanthropy. All of those people though, that's a podcast and add is tremendous amount of Goodwill, win-win content that's created compounding, right? We talked about that. Now you're saying to yourself, well, I did a blog and and today blogs tend to be somewhat stagnant. I did a blog, I posted it. It's stagnant, sits on my, um, a website or it's out there, wherever it might be. But why don't you do this? Let's dust off that blog because it's still probably very relevant, very meaningful, and, and has great content that needs to be a part, a, a, a, you just got to re-purpose it and let's repurpose it into a blog.

(05:55):

And we take that blog and we put it into a podcast. So now, now all of a sudden the blog becomes a podcast and you can speak to it. It's like, Hey, I got this blog cast right here. I'm going to show you this is, I wrote this whatever a couple of months ago, but I think it's still relevant. Let's talk about it on the podcast now, and you can, you can set that criteria up any way, shape or form. The same thing goes for a webinar. So there were people out there they might've joined, they might not. It's on demand. Whatever might be that can be converted into a podcast. And the same thing with a report. Hey, I just got this report, those reports shine, you know, was shiny light on this, that and the other challenges and where we want to go. There are reports out there all around us and you have those reports, you re-purpose it into a podcast.

(06:47):

So now all of a sudden you're not only have podcasts of all your relevant market, you have podcasts that you can re-purpose your blogs, your webinars, your report. That's what makes this particular platform very powerful. And not only that, unlike maybe a blog where you can sort of try to sprinkle in some, um, you know, funny moments and all that good stuff. The podcast, once again, can bring out that human side. You could put it into a video cast, right? What we're doing here. So just from that alone, you re-purpose all of that valuable, wonderful content. And then you could take that podcast and create another blog. You could take that podcast and create another webinar. You can take that podcast and create another report if you so choose. It is that simple. So out of that particular process, if you're out on the video, you'll see I could create 16, 16 separate macro content, uh, information that is valuable, that's win-win.

(07:51):

It's human and, and it's, you're, you're, you're the thought leader, right? That's what that's all about. I mean, it doesn't get any easier than that. So now all of a sudden that, that boredom that you might get, all of a sudden it's not born anymore. I'm not just cranking out a blog. I'm actually cranking out a blog. But then I know it's going to go into a podcast and it's going to create another form of content for consumption and saying, Hey, Scott's a leader, or this company's a thought leader, whatever it might be, you get it. That's macro content creation. You're fighting that boredom, that content boredom, and now you're re-purposing old content that is still tremendously valuable within the market and you're still a doggone thought leader. That's what this is all about. People'd be brave. We're going to continue with this conversation on content. Let's change the world here. That's what we're all about here at this, uh, on this platform, and you too can be the same way. Thank you very much for joining the industrial talk podcast. We're going to come on back and we're going to continue our conversation on content creation. Have a good day. You're listening to the industrial talk podcast network.

PODCAST VIDEO:

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In this week's Stratum Radio, we begin a 3-part series on The Last Mile Configuration and End User Adoption of InforEAM.

In this episode, we address the steps necessary for proper “Front-End Configuration For Usability“. A successful system deployment is completely dependent on your teams interaction with the end users to ensure all business processes are properly documented and reflected in your Front-End configuration! Not doing so, significantly impacts User Adoption. Listen to the “How” on this episode of Stratum Radio!

PODCAST TRANSCRIPT:

00:07                                   All right, you listeners out there. Thank you very much for joining stratum radio. We're going to begin a series with a gentleman by the name of Michael Snyder. He is with Stratum Consulting and we're talking about the last mile configuration and user adoption. Let's get going.

00:25                                   Okay. We decided that we needed to do this series because there's a lot of people who aren't deploying systems out there, right? And, and uh, if you've ever been a part of a, uh, a system deployment, you know that there are challenges and really the, the biggest and probably the best part of being able to deploy these things is try to figure out how to do it efficiently and effectively. So that's why we created the series with stratum consulting with Michael Snyder and it's that, you know, everybody just recognize everybody just gives this big bang, boom, get it out there, deploy the system. But it's really that last mile configuration and user adoption. So this is a, a one into three series and we're going to be talking about in this episode front end configuration for usability. The next one is back in configuration of off corporate business rules, which are very important.

01:21                                   And then finally the integration with legacy systems. How to do that effectively so that when you do get it done, that's this last mile, it's effective and people have that greater adoption. So welcome Michael Snyder. He's going to be, it's pen and paper time. Everybody pen and paper time. Let's get ready. These are 10 minute segments. Pop, get going. Let's get moving. So here's Michael Schneider. All right, welcome to Stratum radio. We're going to be talking a little bit in this series. We're going to be talking about the last mile configuration and support of the end user adoption, which is very important. This is one of probably three, four, you know, topics that are really designed about supporting that end user adoption. Now we've got a gentleman by the name of Michael Snyder. He's with Stratum, he's a senior pro and all that stuff. He's got a stack card out there on LinkedIn. That's a pretty incredible, so I highly recommend that you go on out to LinkedIn, find Michael Schneider, stratum consulting. Reach out to that gentleman. Now, Michael, we're going to be talking a little bit about front end configuration for usability and, and for me, I just want to let you know I've been a lot of part of a lot of implementation and usability and end user adoption is just absolutely vital to the success of any implementation. Can you give the listeners of stratum radio just sort of that, why is front end configuration for usability so important?

02:57                                    The reason that the front end

03:00                                    is so important and the configuration of front end important is that's where the users interface with the application. If they don't like that application, they aren't going to use it. And if they don't use it, then the uh, organization is not going to benefit from all the great data that you've collected to be able to do the analytics and all the backend analysis that you need to do to improve your business. But if the users aren't using it, you know, you're, you're out of luck.

03:28                                    Yeah. And that's a real, a good point. If, if, if I don't like the look, feel, and it is, it's, it's sort of vanity in a sense. If I don't like the look and feel of my interface and if I'm not able to quickly access and get information out that is relevant to my success, to my business, to my job, whatever it might be, I'm not gonna use it. I'm going to, I'm going to find the easiest way to circumvent that problem. What do you do to ensure that you are configuring the system with usability in mind?

04:04                                    Um, it's more a matter of, of of talking to the end users getting their, their input. You know, when they work with the screens, you need to find out if there's a faster way that they can actually do that. Uh, do we need to fill in some more default values? Do we need to be able to validate data based on other pieces of information? Are there, and we need to highlight the important things that you want them to be able to enter and we need to give them messages about what's happening, you know, when the top of the screen rather than it to get caught up in a window that they have to click on. If we can minimize the number of clicks for them to get their job done, they'll do their job in the system rather than some other way.

04:46                                    But that requires a lot of, okay, upfront it's detail and you've got to get everybody into the room and you've got to flow that stuff out on a map and say, okay, a why and have that debate of why that information's important and be able to remove multiple clicks. So, and, and I would imagine, correct me if I'm wrong, Michael, that that ability to be able to do that, to get everybody in the room and hash that out creates greater ownership. And, and of course our end user adoption is positively impacted, right?

05:27                                    That, that, that's exactly right. I mean, you need to, you need to build that ownership. You need to, uh, to get them involved in the, in the, in the system, uh, from the start. Um, you're going to be able to bring on a plain vanilla application that does everything that the organization wants to be able to do that. That's where, uh, the strength of in for EAM is, is it's a powerful tool that's built directly to a specific industry. But then when you start working with the specific company that you're doing, they've got different business rules that are um, that need to be modified. You know, everybody's organization structure is not the same. Their cost code structure's not the same. The information that's most important to them is not necessarily the same. So this is where stratum can come in and help them to configure that front end to meet the needs of the organization above and beyond what the industry, the structure of that

06:25                                    I would imagine. And, and, and you listeners out there, I that is a non negotiable. If you're entering and you're going down the road of implementing a system, uh, you've got to evaluate the system one and say is it flexible, configurable, does it have a good user experience? Those are all key to your business success. And I mean that's, that's a non negotiable. It has to happen that way. Or your or your end users are going to, for lack of a better term, pencil whip data. And it's going to be useless to you if you don't do it upfront. And I would imagine Michael doing it up front, having that pinpoint focus on me and able to lay those processes out, remove, you know, the, the not the inefficiencies [inaudible] vitally from a cost perspective. You don't want to head down that implementation and then you find yourself at the last whatever, 5% and you got to reconfigure, you got to do it up front cost-wise.

07:33                                    But there are some advantages that Infour EAM gives you. They allow you to be able to do some of those configurations at the tail end of the, of the system to be able to uh, yeah, to be able to make it, um, look and feel a little bit different to be able to support these, these, these, these needs. And when we build a system, you know, we focus on getting the system implemented and then we go and we can, we can tweak the, the, the, the look and feel, you know, what, what are the important things that you've run into now that you've actually started demo in the system? We're using the system, um, uh, based on how it's been configured for you as an organization. So we can actually use some of that last mile configuration work towards the end and we interact the customer support group, we do a lot of that even post-implementation to be able to help them to be able to get better adoption if they aren't getting the type of use of the system that they're expecting.

08:35                                    That's pretty doggone powerful. And it, cause I, I've always been of the opinion or I've experienced it, let's just, let's just lay it out there. I've experienced the, the joy of missing something and then try to figure it out at the end of a, of an implementation. It happens. And, and you, what you're telling me the product for EAM has a level of flexibility. How the a configurability capability, there's a lot of abilities in there, um, to be able to sort of minimize or, or, or, you know, sort of work around that if we're, if for any reason you had a situation where it's like, Oh gosh, I forgot.

09:15                                    Yeah, I mean that, yeah, that's, I mean that's the power of, of in for EAM is they give you these configuration tools that are, are built into the product suite so that you can make these configuration changes on the front end and they are fully upgradeable. So when you move from one version to the next version, if you're running in the cloud and they're going to hit you with an upgrade, you're pretty much guaranteed that these configurations that you're putting in there are gonna continue to work and they're going to continue to meet the needs of your, uh, of your end users.

09:50                                    Wow. See that? That's a, that's pretty powerful. So you listeners out there want to make sure paper and pencil, we talk about front end configuration and usability. It is key to end user adoption. Without a doubt. Pinpoint focus on that. I need for you guys to reach out to Michael Schneider if you're just like, Hey, that makes sense to me. Uh, stratum consulting is the company. The system is of course in four. EAM powerful, configurable. And you know what? We're going to be coming back with the, the, the next in this series and we're going to be talking a little bit about backend configurations for one off corporate business rules. Because not every business is the same as all the other businesses. They're going to have some rules that are going to be somewhat different. How do we handle those? Because they are also important. So stay tuned for the next, in the series of how we configure the last mile for end user adoption. So stay tuned. We will be right back.

PODCAST VIDEO:

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Company LinkedIn: https://www.linkedin.com/company/stratum-consulting-partners/about/

Company Website https://www.stratumcp.com/

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In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this episode, we address “Podcast Sales Funnel Strategies”. The power of podcasting is that it's an incredible sales platform. We start at developing content that is focused on positive internal resources. The following episodes will also include strategies on Partners, Customers and Prospects. Stay tuned, we are going through all sales channels in the coming weeks. Find out how to bring in Sales by leveraging your podcast platform! Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

00:01                                    Again Scott MacKenzie. We are talking once again about why you need to podcast. Now you heard my why, you've understood the necessity that I don't like the word. I can't. You can, I know you can as well as, um, the ability to humanize content. You need to be able to stand out, right? That's where we're out. Now we're getting into the sales component. That's where I'm really passionate about. Uh, if I didn't start the podcast back in my story because I, I needed to create a way of being able to, uh, bring about attention to my company and leverage something that is different in this hotel, numbness, this sameness that exists there in content. And now we're going to venture on into, uh, exactly what that is and we're going to just sorta go step by step because I'm going to limit the time to make sure that you understand and capture bottom line.

01:01                                    If you don't want to do the podcast, if you don't want to try to figure out how to do it, I've got all the information out there. But if you still don't want to do it or you're nervous about or whatever, you need to find somebody, you need to find somebody to be able to do it on a consistent basis because it is a powerful sales, marketing and branding platform. If you're out there on, uh, the watching it on video, we're going to go to a slide. All right? This is a, this is a slide and this is how I typically approach a target audience. This is how, uh, when representing other companies, this is how I approach my relationship with the companies. And now you can, you know, take off my hat, put your hat on and you can apply the same strategy, but we're going to go step by step.

01:51                                    So if you're out there on the video, we have four components for targeted audience market for content, okay? And one is internal. Those are internal people, the uh, partners, people that are partners to your solutions or whatever it might be, customers who have used your services in the past, like your solutions, whatever it might be. And of course that targeted prospect audience. So the first one, we're going to talk a little bit those, that's how I sort of arrange the way I look at how I am approaching the market using of course, the, the podcast platform. So the first one we're going to talk about in this episodes, it's internal. So once again, we talked about the podcast providing a really a human component to your content, your marketing material, your sales approach. And what we're doing with the podcast is being able to pull out that human component in the dialogue or in the conversation we have with whoever that might be.

03:09                                    And in this case, we're talking specifically about internal people. So I have a company, this is how it is. I have a company now I have internal people who would like to talk, who, who are passionate about what the organization is doing, what the company is doing, whatever that purpose might be. I'm going to identify these people because what I'm going to do is I'm going to build a content centric sort of strategy around the human, right? That's what makes sense. And I'm going to start with the easiest low hanging fruit out there. And that is the internal, those are the people that are internal to your organization. So what I do is I'll say, all right, company, Acme, whatever, my B, let's talk about getting some internal people that reflect and, and are a part of whatever you're doing now. It, it could be, it could be people that are in customer service, it could be your sales individuals, it could be, uh, operations, it, it could be a mix of all your internal people.

04:21                                    And this is what it does. One, they're very positive. It's an an without being an infomercial to your company. It's baked in because it's about your company. And what people hear is like, wow, they're very happy about this company. They're very passionate about what they do. They're excited about where the company's going. They like the purpose of the company. That's what you're trying to draw out in this conversation. And you highlight them. Hey, here's, here's Susie Q and we're going to talk a little bit about why she's so passionate about customer service. Here's Joe Guy and we're going to talk a little bit about their focus on, you know, maintenance, whatever it might be. But the reality is it's always positive. It's positive interaction. It is, it's just a great interview. You know what else it does outside of the whole sales component. Outside of all of that, you create an environment within your organization that's pretty excited.

05:22                                    It's pretty cool. Hey, you know what I did? I did an uh, I did a podcast where my company and it was a lot of fun and we had a great time. And just that alone creates a great culture, right? So the first thing out of the gate, right? You interview internal individuals. This is a part of building your content platform into a sales. And so you can, you can sit here and say, okay, here's the best part, another best part. Here's a, here's another part. You could sit there with this interview and then say, Hey, you know, customer, but you prospect, you know, prospect work. We're real passionate about our customer service and we just interviewed, uh, this person, uh, about customer service and why they're so happy about it and what, what they believe in. And these are the individuals that we highlight within our organization.

06:15                                    I just thought of you prospect, enjoy the conversation. All of a sudden you're giving information that is specific, impossible, possibly beneficial to your prospect about customer service, how your organization does customer service. It just goes on and on and you know what else? Now I'm going to take that podcast, I'm going to transcribe it, I'm going to use an automated transcription and now I'm going to put that on your website. And now all of a sudden, SEO wise, organic wise, now you have content, written content on your website that is specific to your organization, that is that you know, Google and other web search engines are looking for. And then all of a sudden you, you've got to keep building it, use your long tail strategies. So right off the bat, you need to do podcasting. You need to consider how to bring that into your organization.

07:18                                    And this strategy that we're going to go through over the, as long as it takes for you to realize that you need it, we're going to continue on this path. So today you got to think about it. Look at your internal, get everything all up there. It'll be out on industrial talk.com I mean, it's all available for you for free. And this is how I, me personally use this platform to sell, to, to gain attention, to create a better brand, to market my business. This is it. This is it. It starts internally and it makes people feel good. And you get your story out there, you transcribe it, it's all positive. So again, be bold. Be brave, dare greatly. I'm not going to belabor the point. Get it done. Become part of the podcast and let's see where it goes. So tomorrow we're going to be talking about your partners. So stay tuned. You're listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

Why You Need To Podcast – My Why and Find Your Why!

Why You Need To Podcast – The Old Way

Why You Need To Podcast – I Can’t

Industrial Podcasting 101 – The Reason

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The post Why You Need To Podcast – Podcast Sales Funnel Strategy appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are starting a new series about Why You Need To Podcast! It is truly not a matter of debate. You need to include Podcasting as a vital platform for improving Sales, Marketing, Branding and humanizing your digital content. In this episode we begin with my “Why”. Why I started industrial podcasting and the positive impact it has had on my business. You can do this, you have to do this to increase opportunities and sales for ongoing future success. Find your podcast “Why” in this episode of the Industrial Talk Podcast.

PODCAST TRANSCRIPT:

00:02                                    Scott MacKenzie, and you're saying to yourself, Hey Scott, where is the intro to the industrial talk podcast? Well, this is a series and it's actually on the topic of why you need to do podcasting. Either you bring it in house and you figure out how to do it, or you find somebody to do it for you. But either way, you need to figure out how to begin bringing podcasting the powerful platform that it is into your sales and marketing and branding strategies, not just for 2020 but on into the future. It's, it's, it's just a medium that will be around for a long time. And if you're not in the game, somebody is going to be in the game and they're going to take advantage of it and, and, and, and you're going to be left out in the cold. So I've had a number of people I've done over, geez, 500 plus podcasts of just great professionals and many have asked me why I'm doing podcasts.

00:56                                    You know, man, he want to know my story of wow, I got into podcasting and, and if you are a listener of the industrial talk podcast, you'll know my story. But if you're not, and if this is the first time you've heard this, uh, I'm going to tell you this story. These are going to be videos. They're going to be 10 minutes or less and they're going to come on out all the time. And we're just trying to make sure that you are successful in your efforts in 2020 to leverage the power of podcasting and how, um, how I approach it and how you can approach it. And I'm here to help any way shape I can. So once again, 10 minutes or less, these are going to be videos. And, and today I'm going to be talking about why, why I got started and, and, and how it has evolved.

01:41                                    So what happened is I spent a lot of money, spent them on a lot of money, on the traditional stuff. I was doing digital stuff, but I was also doing some um, print and the typical at that time, typical, um, advertising. And you know what? I got for it after spending a lot of money, nothing. And I had a serious lesson that I learned that it is, uh, the, the death rate that exists within the Tricia traditional print is rapid. It gets out there, it dies and there's no way of being able to bring in or see what happens or if the message is resonating, there is a ton of problems. So I was coming back from a client and I said, and I was listening to a podcast and I said, doc, got it. I can do that. I just needed, I just wanted to change the conversation.

02:31                                    I had no plans of anything beyond that. I just wanted to be able to change the plan, approach a client and say, Hey, would you be willing to get on the podcast and talk about positive things and help the listeners be better at what they're doing? It was truly an other focus platform to be able to provide valuable content, tactical, valuable content for you, the listener. And it was, and during that I just said, I'm getting to know these guys and they make decisions and it's a real win win for everybody all around. And it opened up opportunities for sales, marketing, and branding and, and, uh, just, just multiple opportunities. And I said, boy, this is, this is a pretty powerful platform. This is, this is exciting stuff. And, and as a, as you fast forward, as you go forward in time, I realized that we in the industry need to begin to bring this powerful platform into our portfolio of marketing, sales, branding solutions.

03:38                                    And it's not that difficult. And in this, in this series, you'll see how I, you know, you slice it and dice it and create content and why and how the opportunities are missing. Just know that, that there's a best interest here and I want you to be successful. And, and, and for me to just sit back and just say, okay, I do podcasting and that's, that's just not me. And I want it. I want to share with you why. Okay, so if you are looking at this on a video, because it is out there, I'm gonna shift to a slide. And on that slide you'll see, and I'll try to be as communicative, the communicated as I possibly can, but I would, I highly recommend that you go out to industrial talk.com and find this series and you'll see the platform. And then of course I'm going to have the links in it.

04:27                                    You're not going to be left out alone here. But what you'll see is you'll see a slide. And I said, okay, what is my why? Why do I want to do this? And I and I went through this process. And you need to do the same thing. It's this is an industrial platform. You have to think about a platform that you can create that is in it. It creates a bond between you, your customers, your partners, your, your even your prospects. So it's simple. If I'm talking to you and you're on the podcast, we're creating a bond, right? It's, it's, it's spectacular. And I and I, I did not realize that when I went down this road. So it's, it's a really a great bond creating situation. It is a really valuable, this podcast, once it's produced, it's a valuable sales, marketing, branding asset. It's an asset and look at it as an asset and you can take that content, slice dice and do everything you possibly can with that particular product, that asset, it is all about the other.

05:35                                    It helps others, right? It is truly a helpful, beneficial marketing sales solution. It is also, you know, everybody saw, it talks about [inaudible], how do I create content? How do I, and you sit down and you adapt your computer and you start plugging away at trying to create, it's hard. Here is a platform that I can communicate, create content, slice it up, transcribe it, get it out there. I could create blogs, I can do everything from this individual podcast and I'm just, this is why I do this. It's about attention. It's about marketing, it's about sales. But more importantly branding, but very Mo, more importantly, is about the value it brings to your customers, your partners. And your prospects, they like it. It's important people like doing them. It also gains in that conversation. In this back and forth, it gains market intelligence. You truly hear from your prospects, from your customers, from internal extra, it doesn't really matter what are some of the market challenges, what are the behaviors that are taking place in the market and it also creates a platform for digital compounding.

06:59                                    Okay, here's an example one, I do a podcast and I do a podcast for X, okay? And then I will promote that podcast. They will promote that podcast and if they have customers that are on that poker podcast, they will also promote and then that customer can promote it to their prospects. See, it has a compounding effect and you leverage, you leverage as much as you possibly can out of that one single podcast, but it doesn't stop there. And I, and I'm just telling you, I just realized this. Now I get to squeeze as much content and repurpose not just from a video. I could create snippets. I can do all of this stuff from this particular podcast that highlights the individual that highlights the value you're bringing and you know what? It helps people, it helps people to do their job better. Everybody, and I mean everybody wins and that's why you need to, no matter what.

08:06                                    It could be me, it could be others, it could be internal, it could be external, I don't care, but you need to really thoroughly that the necessity to bring in podcasting into your portfolio of your sales marketing, branding, and we're going to go into great detail on why that is important because we're just going to continue to just sort of granularity, but right now you need to do it and I just highly recommend this will be out there on industrial talk.com you need to look at it today, figure it out, contact me. I don't care. I will help you in any way, shape or form. You just need to do it. Thank you very much for joining the industrial talk abroad podcast people. Be brave. Dare greatly change the world. That's what we're all about. Look forward to talking to you. Where do you know what we're going to talk about next time? We're going to be talking about the old way, the old way of communicating. So thank you very much. Look forward to seeing you on the next series of why you need to podcast.

PODCAST VIDEO:

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