In this week's Industrial Talk Podcast we're talking to Gloria Turyamureeba, CEO of Footprints Safaris and Passionate Industrial Educator about “The Power of Transforming People, Communities and the Country of Uganda through Industrial Education”.  Get the answers to your “Industrial Education” questions along with Gloria's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

GLORIA TURYAMUREEBA'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/gloria-gloria-turyamureeba-48b99442/

Personal Email:  gloria@turyamureeba.me

Company Website:  https://footprints-safaris.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Ms. Gloria Turyamureeba transforming lives and communities in Uganda through Industrial Education appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Dan Anderson, Manager at Life Cycle Engineering about “Real Strategies and Solutions for an Effective on-line training program”. Get the answers to your “Virtual Training” questions along with Dan's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Dan and the wonderful team at Life Cycle Engineering on upping your online virtual training platform game by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

CHARLI MATTHEWS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/danandersonlinkedinprofile/

Company LinkedIn: https://www.linkedin.com/company/life-cycle-engineering/

Company Website: https://www.lce.com/

Company Twitter: https://twitter.com/LCE_Today

Company Facebook: https://www.facebook.com/LifeCycleEngineering

Company YouTube: https://www.youtube.com/user/LifeCycleEngineering

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

The post Mr. Dan Anderson with Life Cycle Engineering Talks about Solution for Upping Your Online Training Game appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Kathy Henrich, CEO of the Milwaukee Tech Hub Coalition about “Transforming the Workforce of the Future and Bringing Regional and Personal Prosperity”! Get the answers to your “Digital Transformation Education” questions along with Jennifer's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Jennifer and the wonderful team at the University of Wisconsin-Milwaukee and how you can up your Digital Transformation learning game through CSI by the links below. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

KATHY HENRICH'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/jennifer-abele-2859684/

Company LinkedIn: https://www.linkedin.com/school/uwmilwaukee/

Company Website: https://uwm.edu/

CSI AND MARY BUNZEL'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/marytbunzel/

Company LinkedIn: https://www.linkedin.com/school/uwmilwaukee/

Company Website:  https://uwm.edu/csi/

PODCAST VIDEO:

BE PART OF EDUCATING THE WORKFORCE OF TOMORROW:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Ms. Kathy Henrich with Milwaukee Tech Hub Coalition talks about Transforming the Workforce of the Future appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Mary Bunzel, Executive Director of the Connected Systems Institute (“CSI”) at the University of Wisconsin-Milwaukee about “The need to educate the Workforce of the Future”. Mary and her team at CSI are leading the way with “hands-on” solutions and training to ensure Industry 4.0 success for students passionate about innovating the future. Get the answers to your “Digital Transformation Education” questions along with Mary's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Mary and the wonderful team at CSI and how you can up your Education game by the links below. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MARY BUNZEL'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/marytbunzel/

Company LinkedIn: https://www.linkedin.com/school/uwmilwaukee/

Company Website:  https://uwm.edu/csi/

PODCAST VIDEO:

BE PART OF EDUCATING THE WORKFORCE OF TOMORROW:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Ms Mary Bunzel with the Connected Systems Institute talking about Educating the Workforce of the Future appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Michael Cook, Director of Global Academic Partnership at Rockwell Automation about “Rockwell's commitment to CSI and the Full Convergence of People and Culture by Connecting OT with IT”! Get the answers to your “Automation” questions along with Michael's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Michael and the wonderful team at Rockwell Automation and how you can up your automation game through education by the links below. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MICHAEL COOK'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/michael-cook-9335aa5/

Company LinkedIn: https://www.linkedin.com/company/rockwell-automation/

Company Website: https://www.rockwellautomation.com/

CSI AND MARY BUNZEL'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/marytbunzel/

Company LinkedIn: https://www.linkedin.com/school/uwmilwaukee/

Company Website:  https://uwm.edu/csi/

PODCAST VIDEO:

BE PART OF EDUCATING THE WORKFORCE OF TOMORROW:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Michael Cook with Rockwell Automation Discusses Their Commitment to CSI and OT and IT Connection appeared first on Industrial Talk.

In this week's Industrial Talk Podcast and in conjunction with IoT Solutions World Congress, we're talking to Bill Schmarzo – The Dean of Big Data about “The Dangers of Legacy Thinking and The Power of Hope in Innovation”. Get the answers to your “Culture of Empowerment and Culture of Innovation” questions along with Bill's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Bill by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BILL'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/schmarzo/

Personal Twitter: https://twitter.com/schmarzo

Get Your Access to the IoT Solutions World Congress Digital Summit: HERE

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

The post Bill Schmarzo talks about he Dangers of Legacy Thinking and the power of Hope to Innovation appeared first on Industrial Talk.

The post Mr. Rob Tiffany with Ericsson talks about Leveraging the Power of IoT to positively transform lives around the World! appeared first on Industrial Talk.

We discuss current industrial news and insights that provide real solutions to real problems facing industry. We need to:

Collaborate

Innovate

Educate

With Speed

And face these Challenges Head On!

The post EP 04: Monday Morning Industrial Wake-Up News of the Week and Insights for your Success appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Breanna Fullman, Reliability Engineer and Root Cause Analysis Expert at ARMs Reliability, about creating a culture of problem solving through RCA and achieving a competitive advantage. Breanna, through the use of the Apollo RCA methodology, discusses the importance of a formal and documented RCA process to correct and eliminate hazards, making the workplace safer.

Learn more about Breanna and the wonderful team at ARMs Reliability on all things Asset Management and RCA. Find out more by the links below:

Company Website: https://www.armsreliability.com/

Personal LinkedIn: https://www.linkedin.com/in/breannaweil/

Company LinkedIn: https://www.linkedin.com/company/armsreliability/

Company Facebook: https://www.facebook.com/ARMSReliability/

Company Twitter: https://twitter.com/armsreliability

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Enter Promo Code: IndustrialTalk and Receive $600.00 Off the Reliability Summit 2020:

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Ms. Breanna Fullman with ARMs Reliability is talking About Root Cause Analysis and Competitive Advantage appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this Industrial Talk Podcast episode, we talk about the easy way to Create Meaningful Content from just one podcast. As well as how to re-purpose past blogs, reports and webinars by bringing in the power of humanizing through your podcast platform. Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

(00:00):

All right. Welcome to the industrial talk podcast. Oh, glad that you are here. We continue our while. You need a podcast series. We had talked about the why and why it humanizes content and the the benefits associated with the podcast. In prior episodes we talked about the marketing and, and that target market. Oh, who can be on it, why it's important, win-win strategy, compounding of that content, all of the positives associated with a platform like this. And now we're going to venture into the actual content creation of, of this platform and how it can just multiply. But I just want to make sure that we reiterate one thing and that is there's a numbness out there. There's, once again, and I referenced it into in a prior podcast, and there's a numbness. There is a content numbness. I take my stock photo, I slap my, my logo on it.

(00:57):

It's a person carrying a computer and we've, you know, we're all important and we talk about whatever blog it might be or whatever report it might be, but it becomes very numbing. And so when you think that you're posting any, I think that [inaudible] and you're doing it, but, but you think people are gonna look at it. Uh, probably 99 times out of a hundred, they're not going to look at just because it's the same. There's this just, you know, Lake of sameness out there of content. And so your goal and what we gotta try to accomplish here is how do we get attention in a world of numbness, right? And one of the challenges that we're going to be addressing throughout this particular, uh, series in content creation is that boredom. Uh, this is how it happens each and every day or whatever it might be.

(01:50):

Uh, I got a report, I got to find a graphic. So I find a graphic, I slap my logo on it, I post it to my digital platforms and I don't track it. I don't do anything. I've, you know, in essence, I've, I've created the content and I just posted it. That is boredom. That doesn't achieve what you want to achieve out of people reading and consuming that content. And that is you being a thought leader. Your company, uh, is, uh, designed for solving problems. So that's what we're talking about here. How do we get past that boredom to the platform, the podcast platform? Once again, you get into it or you find somebody to do it. Either way it's in house or, or you, you figure it out because it, it does a great job and it, and it really pushes off that boredom.

(02:43):

So, uh, we're going to go into it and I, I classify, uh, the content into sort of three categories. You've got the macro and if you're out there on the old video, you're going to see it. You're going to say, Oh, okay, there's the macro content. There is the micro content, which is smaller of course. And then there's the ultra micro content. And that is your engagement. You can't be out there thinking that, okay, I posted my podcast or I posted my content and I posted whatever it might be and not, and think that people are going to be engaging because you have to be engaging yourself. Okay? So we start, if you're out there on the video, we start with a simple one. And the simple one is the, uh, macro content creation, right? And that means from my perspective, as I look at the creation of content, I look at the macro as a podcast top of the heap, right?

(03:47):

It is designed to be able to generate all that great information, a blog which you put a lot of time, energy and effort into creating and pulling in the information that is needed for that blog and the ability to be able to cogently communicate a point. And then you say, Hey, I want to do a webinar. Okay, I'm going to do a webinar. That's, that's the third one of this sort of macro creation of content. So you're gonna, you know, you're gonna promote, you're going to push and you're going to create the content. You're going to do everything that you possibly can from the webinar report. And then of course, the last one that I, I categorize as macro high level, our reports, uh, uh, insights into your market insights into services that are being provided. And where do you reside and how do you improve?

(04:37):

And all of that good stuff. So once again, macro content is one, podcasting, blogs, webinars, and reports. Now, let's now let's just take that right because we're in the content creating business. That's what this machine is all about, creating content. So what I can do, I can do a podcast. We talked about that target market. We talked about getting your internal, your, your partners, your customers, your prospects, your heroes, your philanthropy. All of those people though, that's a podcast and add is tremendous amount of Goodwill, win-win content that's created compounding, right? We talked about that. Now you're saying to yourself, well, I did a blog and and today blogs tend to be somewhat stagnant. I did a blog, I posted it. It's stagnant, sits on my, um, a website or it's out there, wherever it might be. But why don't you do this? Let's dust off that blog because it's still probably very relevant, very meaningful, and, and has great content that needs to be a part, a, a, a, you just got to re-purpose it and let's repurpose it into a blog.

(05:55):

And we take that blog and we put it into a podcast. So now, now all of a sudden the blog becomes a podcast and you can speak to it. It's like, Hey, I got this blog cast right here. I'm going to show you this is, I wrote this whatever a couple of months ago, but I think it's still relevant. Let's talk about it on the podcast now, and you can, you can set that criteria up any way, shape or form. The same thing goes for a webinar. So there were people out there they might've joined, they might not. It's on demand. Whatever might be that can be converted into a podcast. And the same thing with a report. Hey, I just got this report, those reports shine, you know, was shiny light on this, that and the other challenges and where we want to go. There are reports out there all around us and you have those reports, you re-purpose it into a podcast.

(06:47):

So now all of a sudden you're not only have podcasts of all your relevant market, you have podcasts that you can re-purpose your blogs, your webinars, your report. That's what makes this particular platform very powerful. And not only that, unlike maybe a blog where you can sort of try to sprinkle in some, um, you know, funny moments and all that good stuff. The podcast, once again, can bring out that human side. You could put it into a video cast, right? What we're doing here. So just from that alone, you re-purpose all of that valuable, wonderful content. And then you could take that podcast and create another blog. You could take that podcast and create another webinar. You can take that podcast and create another report if you so choose. It is that simple. So out of that particular process, if you're out on the video, you'll see I could create 16, 16 separate macro content, uh, information that is valuable, that's win-win.

(07:51):

It's human and, and it's, you're, you're, you're the thought leader, right? That's what that's all about. I mean, it doesn't get any easier than that. So now all of a sudden that, that boredom that you might get, all of a sudden it's not born anymore. I'm not just cranking out a blog. I'm actually cranking out a blog. But then I know it's going to go into a podcast and it's going to create another form of content for consumption and saying, Hey, Scott's a leader, or this company's a thought leader, whatever it might be, you get it. That's macro content creation. You're fighting that boredom, that content boredom, and now you're re-purposing old content that is still tremendously valuable within the market and you're still a doggone thought leader. That's what this is all about. People'd be brave. We're going to continue with this conversation on content. Let's change the world here. That's what we're all about here at this, uh, on this platform, and you too can be the same way. Thank you very much for joining the industrial talk podcast. We're going to come on back and we're going to continue our conversation on content creation. Have a good day. You're listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast-sales-funnel-strategy/

https://industrialtalk.com/episodes/why-you-need-to-podcast/

https://industrialtalk.com/episodes/why-you-need-to-podcast-the-old-way/

https://industrialtalk.com/episodes/why-you-need-to-podcast-i-cant-you-can/

https://industrialtalk.com/episodes/industrial-podcasting-101-the-reason/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Creating Meaningful Content! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

Nothing is more humanizing than highlighting Heroes or Philanthropy on your podcast. Your content needs to always be about the Other and needs to touch the heart. Nothing is more moving than talking to someone that has overcome adversity and persevered against great odds. This content has a lasting impression on your listener and motivate and moves people to action. In this episode we discuss how to leverage this powerful content. Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

00:00                                    Hey, greetings industrial talk podcast listeners. This is a continuation in our series of why you need to do podcasting. As you can tell, I'm a big fan of podcasting, but I think that you have to recognize that one, it's a great, a great opportunity for a sales funnel too. It's a great way to market your company and three, it's a wonderful way to brand, but more importantly it brings out that human side that that a human element, you humanize your content, which then differentiates your content from all the other content that's out there that people are numb to. So what we're going to be talking about in this particular episode, we've already talked about getting your internal, your partners, your customers, and then of course targeting your, your prospects using this platform. All the how to is out there on the industrial talk podcast. And now we're going to venture into the reality of being able to have this podcast to highlight.

00:56                                    This is when it becomes really human to highlight the heroes and the highlight, the philanthropy and, and the good that companies are doing, the good that people are doing and being able to communicate that message and to be able to communicate that, that vision of what they are they're trying to do to change the world. And that's what this is all about. So when we start talking about the hero, let's say you have a company and you get a story about somebody that's done something spectacular, all right? Something that's really sort of self sacrificing. You have a platform to be able to bring them on and to inspire people. You inspire through the stories of others. That's what podcast he can do. And because you have it, you're able to sort of lock and load and make them happen and, and, and turn that around and get that content out there to inspire more people.

01:51                                    So now you take that hero component and now you talk about maybe, maybe, maybe your prospects have heroes and you have that conversation, Hey, do you have anybody that has inspired you because they just sort of give of themselves and expecting nothing in return? And then you'd say, Hey, he's prospect. Is it possible to get that person on the podcast? And of course you're going to say yes because it's, it's a story that has to be told. That same approach happens with your customers. That same approach happens with your partners. And so now you can see how this is a content generating machine of course. But more importantly, now you're talking about the heart. Now you're talking about the soul. Now you're talking about truly inspiring type of stories that bring greater attention of course to your company, but also what, what really means to be alive.

02:48                                    And that's one, one element of why this is so important. Do it for the heroes. It's always a great conversation. It always just keeps on going. And what about your, what do you like to do? I like to give to st Jude. I like to be able to be able to provide that because I think they do great, great work. And of course they do. And there are many companies that [inaudible], um, organizations out there that do the same thing. You can highlight that philanthropy on your podcast, you're still focused on all the other stuff of being able to highlight Goodwill, all of that great stuff that is a part of the podcast. But what happens here is now you're, you're growing that, that, that human side, the heart side. And then once again, just like what we did with the heroes, there are internal people that, you know, love this philanthropic activity.

03:46                                    There are customers that have philanthropic activities, there are, uh, as well as your partners and your target, your, your, your, um, people that you're looking to do business with. And you can always have that as a way of being able to create that know, like, and trust. Because it does come from the heart. And because you do mean it, and that's what the podcast is all about, right? You, we want to bring out that human element. And that's why you company need to figure out how to bring podcasting in your marketing mix because you have the flexibility of being able to really transform hearts. Next, uh, we're going to start going into content creation. So now does, just to sum up, you have a podcast that is a content generating machine. You highlight internal people would create Goodwill, you highlight customers and you create Goodwill, you highlight prospects and you create Goodwill.

04:44                                    You create that know, like and trust. You pull in heroes, you pull in a philanthropy and now you've got yourself this tremendous human centric content machine that is second to none. And it's not that difficult. You can see I'm doing one right now. I just fire it up. I just start talking. I'm in. The content is, is there. So now what we'll do, uh, coming up net, uh, tomorrow is we're going to start venturing into how the content is created, how you can create the, the, the, the compounding that is so effective. How you can repurpose old content, valuable old content and put it into a podcast. And, and, and all of a sudden you're, you, you see what's happening. You're bringing in people, you're creating that human, you're repurposing your content, you're touching more people. You eliminate that numbness, that content, numbness and you move on.

05:46                                    That's what this is all about. Once again, go out to industrial talk.com find these podcasts. I'll put them out there. It's going to be a series. And, um, and if you want know what equipment I use, it's out there. If you want to know more strategies, just contact me. And that's out there too. Just just, uh, make it a point, reach out and then we'll have that conversation and I'll help you in any way, shape I can because I want you to be a success. You're changing the world because we are bold. We are brave, we dare greatly, and we change the world. Thank you very much again for joining the industrial talk podcast. And, uh, we start tomorrow on how we begin to build and repurpose contacts. Our content. Say thank you very much. Talk to you.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast-sales-funnel-strategy/

https://industrialtalk.com/episodes/why-you-need-to-podcast/

https://industrialtalk.com/episodes/why-you-need-to-podcast-the-old-way/

https://industrialtalk.com/episodes/why-you-need-to-podcast-i-cant-you-can/

https://industrialtalk.com/episodes/industrial-podcasting-101-the-reason/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Do It For Your Heroes and Philanthropy! appeared first on Industrial Talk.

The post Stratum Radio Series on Last Mile Configuration of InforEAM by Michael Snyder (3 of 3) appeared first on Industrial Talk.

The post Why You Need To Podcast – Do It For Your Prospects! appeared first on Industrial Talk.

The post Why You Need To Podcast – Do It For Your Customers! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this episode, begin building or “Podcast Sales Funnel Strategies”. Again, the power of podcasting is that it's an incredible sales platform. Now let's begin interviewing your Partners that are passionate about your services, solutions or technology and leverage their network and expand your reach. If they succeed you succeed. We now have a platform that delivers a real Win/Win solution and compounds your digital reach. Find out how to bring in Sales by leveraging your podcast platform! Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

00:01                                   Hey there, Scott MacKenzie again, and while we're talking about why you need to bring podcasting and this platform into your business, right? Either you bring in podcasting as a part of your sales marketing and branding strategy or find somebody else to do it, but be consistent with it. Bring it in. It is a powerful platform for you, your companies, your employees, or your partners, your customers, everybody. It is a win win solution. You bring out the human element. This is a, I want to say number five in a series that we're just going to keep on going until somebody says, yes, this is important, but I'll lay it all out. And once again, I have all of the information. If you say, yes, I better do it, but I need equipment. I need to understand the digital components, all of that stuff. It's all out on industrial talk.com okay.

00:53                                    The last episode that we did, not even, I believe it was yesterday, we talked about the sales funnel and we're talking about leveraging the, the podcast platform as part of that sales funnel. Now we have to build, build the content, and we started out with building and bringing in the content that is specific to your internal resources, the people, the part of your company, the ones that are passionate about what you are doing as a company, bringing out that human element, and so we highlighted that. Now we're going to go into, if you're out there on video, we're going to go into the partners. Now, this is where it gets really pretty interesting. So what you've done is you've said, okay, Hey, let's start this podcast. Let's start finding a, there are, these are the people that we are going to interview internally. They're all positive.

01:42                                    They're going to forward it to their people and they're going to say, Hey, this is great. I was on this podcast. We talked about this. This was a fun time. All wonderful human related focus on you, your company, your individuals. It's a wonderful win-win all around. Now this is when we start talking about the sales process, right? So you go to your partners. If you have partners, do you have customers? You have customers and we'll talk about that as well as prospects, but let's say we have partners, partners that a rep, your services rep, your solutions, whatever it might be, deploy your systems, whatever it might be. You have them. So you approach them and you say, Hey partner, I know that you've been doing a great job and and we really value your relationship. We would like to get you on our podcast. And I would say and we want and we want to talk about what you're doing that is making you a success.

02:43                                    And we want to educate the listeners of our podcast on why you as a partner are benefiting from being our partners, right? And and really just once again bring out that human element. But in that conversation you're going to say, okay, why are you so great, wonderful here, let me show you me. Let me show you how to take this now marketing asset that we created for you and then figure out how to get it in front of the right people so that you partner are a success. Now, this is where it gets real interesting. If your partner in the podcast speaks glowingly of their relationship with you and your solution, you have an asset now that says, Hey, we were talking to our partners here and this is just their interview on our podcast. They were great and I think you prospect would, would benefit from this conversation.

03:40                                    Now the partner's going to say, Hey, that was a great time. That's wonderful. Now I'm going to, I'm going to send it to my prospects, my customers, my internal people of why, Hey, this was a great time. It's all win, win all around, and it's under the guise of doing a podcast. You get it. Everything in this whole exchange is, is positive. It reflects that human element into who you are and what you're all about and and adjust. It creates a tremendous amount of Goodwill. But here's the best part. Now what's going to happen is that you, your company is baked in to that particular podcast, right? And so that partner's going to say, Hey, did a podcast for this company. This is great stuff. Now all of a sudden you're increasing your footprint and your influence and also all of a sudden everybody says, Hey, I know I can trust that company.

04:41                                    They're great people. I saw that human element in their particular podcast and you know what else I got? I got a lot of information out of it. That's what this is all about. It is just a great opportunity to sit around the, you know, the proverbial coffee table, it's podcast platform and be able to have this conversation and say, Hey, great, thank you for being on the podcast partner. Let me show you how you can promote it and you know what else? If you have customers that you would like to get on the podcast, let us know because we would love to be able to hear what they have to say about your services. And it's just everybody's just a happy go lucky type of a solution here. That is what happens. And then it begins to compound. They send it out to their friends, their families, their customers and end and your baked in.

05:35                                    And then you say, Hey, that's great. And then you send it out and then, and it just keeps on. Compounding keeps on growing. It keeps on evolving and it's all positive. That's it. That is when you start to build your content from this particular platform, this podcast platform. So you, you take your internal people, you interview them, they're fantastic, they've got great insights, wisdom, they know everything about what you do and they're passionate. Then you extend this platform to your partners and then the partners are psych Bao. I love working with you and I love working with your system and I will love your services and, and we have helped many people because you guys were so great and then you see how it works. It just keeps on going and it just keeps compounding. And so at the base, at the fundamental base of any type of sales is that know, like, and trust.

06:32                                    You're already 70% complete with your sales process. 70 ish. I don't have any real data to back it up. But however, it's a lot because all of a sudden they know you and they like you and they see your face and now all of a sudden you're, you're slicing and dices and you're making all this great content that helps people succeed. That's what you're in the business of doing. So once again, you bring them on your hammer, on the PO. Uh, the partners bring out their human side. You got internal people. The next one that we're going to be doing is customers. You have customers that use your services. You have customers that believe in you and what you are providing. So in the next episode we're going to talk about customers and you can see how it begins to come, uh, compound. It keeps growing and you keep pushing and you keep on booting out your message. So thank you very much. That's partners. We're going to be talking about customers next, be bold. Be brave. Dare greatly change the world. That's what you're all about. Thank you very much for joining. And we'll be back with customers. You're listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

Why You Need To Podcast – Podcast Sales Funnel Strategy

Why You Need To Podcast – My Why and Find Your Why!

Why You Need To Podcast – The Old Way

Why You Need To Podcast – I Can’t

Industrial Podcasting 101 – The Reason

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Do It For Your Partners! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this episode, we address “Podcast Sales Funnel Strategies”. The power of podcasting is that it's an incredible sales platform. We start at developing content that is focused on positive internal resources. The following episodes will also include strategies on Partners, Customers and Prospects. Stay tuned, we are going through all sales channels in the coming weeks. Find out how to bring in Sales by leveraging your podcast platform! Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

00:01                                    Again Scott MacKenzie. We are talking once again about why you need to podcast. Now you heard my why, you've understood the necessity that I don't like the word. I can't. You can, I know you can as well as, um, the ability to humanize content. You need to be able to stand out, right? That's where we're out. Now we're getting into the sales component. That's where I'm really passionate about. Uh, if I didn't start the podcast back in my story because I, I needed to create a way of being able to, uh, bring about attention to my company and leverage something that is different in this hotel, numbness, this sameness that exists there in content. And now we're going to venture on into, uh, exactly what that is and we're going to just sorta go step by step because I'm going to limit the time to make sure that you understand and capture bottom line.

01:01                                    If you don't want to do the podcast, if you don't want to try to figure out how to do it, I've got all the information out there. But if you still don't want to do it or you're nervous about or whatever, you need to find somebody, you need to find somebody to be able to do it on a consistent basis because it is a powerful sales, marketing and branding platform. If you're out there on, uh, the watching it on video, we're going to go to a slide. All right? This is a, this is a slide and this is how I typically approach a target audience. This is how, uh, when representing other companies, this is how I approach my relationship with the companies. And now you can, you know, take off my hat, put your hat on and you can apply the same strategy, but we're going to go step by step.

01:51                                    So if you're out there on the video, we have four components for targeted audience market for content, okay? And one is internal. Those are internal people, the uh, partners, people that are partners to your solutions or whatever it might be, customers who have used your services in the past, like your solutions, whatever it might be. And of course that targeted prospect audience. So the first one, we're going to talk a little bit those, that's how I sort of arrange the way I look at how I am approaching the market using of course, the, the podcast platform. So the first one we're going to talk about in this episodes, it's internal. So once again, we talked about the podcast providing a really a human component to your content, your marketing material, your sales approach. And what we're doing with the podcast is being able to pull out that human component in the dialogue or in the conversation we have with whoever that might be.

03:09                                    And in this case, we're talking specifically about internal people. So I have a company, this is how it is. I have a company now I have internal people who would like to talk, who, who are passionate about what the organization is doing, what the company is doing, whatever that purpose might be. I'm going to identify these people because what I'm going to do is I'm going to build a content centric sort of strategy around the human, right? That's what makes sense. And I'm going to start with the easiest low hanging fruit out there. And that is the internal, those are the people that are internal to your organization. So what I do is I'll say, all right, company, Acme, whatever, my B, let's talk about getting some internal people that reflect and, and are a part of whatever you're doing now. It, it could be, it could be people that are in customer service, it could be your sales individuals, it could be, uh, operations, it, it could be a mix of all your internal people.

04:21                                    And this is what it does. One, they're very positive. It's an an without being an infomercial to your company. It's baked in because it's about your company. And what people hear is like, wow, they're very happy about this company. They're very passionate about what they do. They're excited about where the company's going. They like the purpose of the company. That's what you're trying to draw out in this conversation. And you highlight them. Hey, here's, here's Susie Q and we're going to talk a little bit about why she's so passionate about customer service. Here's Joe Guy and we're going to talk a little bit about their focus on, you know, maintenance, whatever it might be. But the reality is it's always positive. It's positive interaction. It is, it's just a great interview. You know what else it does outside of the whole sales component. Outside of all of that, you create an environment within your organization that's pretty excited.

05:22                                    It's pretty cool. Hey, you know what I did? I did an uh, I did a podcast where my company and it was a lot of fun and we had a great time. And just that alone creates a great culture, right? So the first thing out of the gate, right? You interview internal individuals. This is a part of building your content platform into a sales. And so you can, you can sit here and say, okay, here's the best part, another best part. Here's a, here's another part. You could sit there with this interview and then say, Hey, you know, customer, but you prospect, you know, prospect work. We're real passionate about our customer service and we just interviewed, uh, this person, uh, about customer service and why they're so happy about it and what, what they believe in. And these are the individuals that we highlight within our organization.

06:15                                    I just thought of you prospect, enjoy the conversation. All of a sudden you're giving information that is specific, impossible, possibly beneficial to your prospect about customer service, how your organization does customer service. It just goes on and on and you know what else? Now I'm going to take that podcast, I'm going to transcribe it, I'm going to use an automated transcription and now I'm going to put that on your website. And now all of a sudden, SEO wise, organic wise, now you have content, written content on your website that is specific to your organization, that is that you know, Google and other web search engines are looking for. And then all of a sudden you, you've got to keep building it, use your long tail strategies. So right off the bat, you need to do podcasting. You need to consider how to bring that into your organization.

07:18                                    And this strategy that we're going to go through over the, as long as it takes for you to realize that you need it, we're going to continue on this path. So today you got to think about it. Look at your internal, get everything all up there. It'll be out on industrial talk.com I mean, it's all available for you for free. And this is how I, me personally use this platform to sell, to, to gain attention, to create a better brand, to market my business. This is it. This is it. It starts internally and it makes people feel good. And you get your story out there, you transcribe it, it's all positive. So again, be bold. Be brave, dare greatly. I'm not going to belabor the point. Get it done. Become part of the podcast and let's see where it goes. So tomorrow we're going to be talking about your partners. So stay tuned. You're listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

Why You Need To Podcast – My Why and Find Your Why!

Why You Need To Podcast – The Old Way

Why You Need To Podcast – I Can’t

Industrial Podcasting 101 – The Reason

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Podcast Sales Funnel Strategy appeared first on Industrial Talk.

The post Why You Need To Podcast – Humanized Content appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this episode we address the “I Can't”. Out side of the fact that I'm not a fan of the I Can't mantra it breads complaining, discontent and a sense of hopelessness. So I'm here to say “Yes You Can”! If I can do it, YOU CAN DO IT! Your story, your insights, your Customers, Partners and Prospects story need to be told! Be Bold, Be Brave, Dare Greatly and Change the World! In this episode, embrace the fact that you're an “I Can” person.

PODCAST TRANSCRIPT:

00:02                                    Hi there. Welcome to the industrial talk podcast. My name is Scott MacKenzie. I've got my coffee in hand. I am ready to roll. We are talking, this is the series about why you need to podcast. Now we're going to go into other details and then we're going to get into the meat of it, like sales, marketing and the strategies associated with all of that. So just bear with me on these series of what I've just sort of laying that foundation. So, um, we did Y you had to listen to my why, why I got into ed, why, uh, you know, and whatever the why is. But, um, I've found it to be an exceptionally, uh, transformative time when I just said, okay, I'll do podcasting and uh, realized that there's a tremendous amount of opportunity in there from this particular platform. The old way, right? Let's, uh, we just gotta deal with numbness.

00:48                                    There's digital numbness. How do we, how do we differentiate our content from that whole numbness thing? And now we're going to go into, I can't, now I know you're saying, gosh, God, I love what you're talking about. I, I think this is great. I think that, um, uh, it makes sense and, and you haven't even begun. I'll tell you, I'll give you all the strategies of how to increase opportunities, sales, marketing, branding, but it has to start with the podcast. But you're saying, Oh my gosh, God, I can't. And then I'll say, Hmm, yes you can. And the reason you can do it is because, well, you're looking at a bald, middle-aged guy that said, I'll give it a shot. And I tried. So we shift over to this doggone NA, um, slide. It's nothing fancy. Once again, I'm not mr fancy pants and it's, yes, you can.

01:41                                    If I can do it, you can do it. That is the bottom line. Uh, you just got to put yourself out there. If you are not bringing this platform into your marketing mix, you're missing out on a tremendous amount of opportunity, which we will talk about in later broadcasts. But right now you can do it. Trust me, I did it. You can do it. But if you say, Hey, it's just a bridge too far, it's just a gap. Two grand. Uh, find somebody, but the reality is you need to do this and you need to bring it on in there and you go do that. But Scott, I'm not a Joe Rogan, I'm not even used Scott. And I'll say, yeah, absolutely right. It's you, it's your personality. It's your passion that you bring to this particular platform. And you're saying, Oh my gosh, God, Oh my gosh, I, uh, I, I don't have that much passion, but you do, you can just start out by just saying, Hey customer, can I just interview you for our podcast?

02:44                                    That's it. And our customer is maybe passionate about the services that they received and it just starts like that. Now I have a series out there called podcasting one Oh one. And you're saying, okay, what is it? And I, it is everything that you need to about podcasting, the hardware, the software, all of the stuff that I had to, you know, work through to find, to, to make the podcasting happy. So you don't even have to think about it. You just watch that and you can say, okay, I've got the mix. I've got the, I got the mixture I got. So everything is removed. You just have to make that decision. That saying, okay, podcasting is strategic to our business, which it is. It is about sales. It is about marketing. It is about Goodwill, not just for you, but for your customers. It develops a win win solution.

03:38                                    You can, and all you have to do is start out by saying yes or finding somebody to do it and then it rolls. And then maybe the first one's not a perfect. By the way, perfection and the desire for perfection is a goal that will never happen. So don't even begin to think about being perfect and podcasting because that ain't going to happen. You just have to do it. But I don't like listening to my voice. I don't like listening to my voice either. But we do it nonetheless because you have a message that needs to get out in a way that is in this world of digital sameness, this numbness. You differentiate yourself because you can, and that's why this platform is so powerful. And now all of a sudden you can say, okay, I'm going to interview somebody internal. Okay, interview them. And if it doesn't, you know, like it.

04:39                                    So what? Do another one? And then you're saying to yourself, okay, I'll do another one. And then you go on these buying a customer that likes you and then you go, okay, we interviewed that customer C all of a sudden. And it doesn't take a lot of time, energy and effort to come up with a, an interview. You don't have to be canned because podcasting is all about that human element that we talked about. So you can, so you go to that customer and you say, Hey, I'd like to interview you. Okay, what do you do? How you do it, blah, blah, blah. How can you help our listeners? That's all it does. And then you're rolling. And then you said you'll, you'll, you'll evaluate after and you go, well, I didn't like the way that sound. I will change it the next time. It's when you quit that you just, you never improve so you can't quit.

05:31                                    So you just keep pushing forward and roll it forward. And if you think, I haven't made mistakes, well you know, mistakes in the sense that no, nobody's died yet. Let's put it that way. Thank goodness. No, just mistakes. Like I'll stutter all mispronounce a name or I'll do whatever it is cause it happens. You just do it. You can, or you find somebody that wants to do it for you. That role, we flecked your values in your companies, your value as a professional. And it just goes, I do conferences and I interview people from all around the world and I represent companies, but you can do it. So a couple of action items. Okay. Couple of action items that we're going to go down first. Fine. I'll have this linked out there. Find podcasting one-on-one series. It'll talk about your, why. It will talk about the physical tools.

06:32                                    It'll talk about your, um, the digital tools that you need. And then there you go. It's all hit. And I mean you can find it out there, but there it is right there. And then, um, we're going to venture in to the next series. And that is when did we start talking about how you leverage this platform for sales, marketing and branding? And we're going to start with sales. Okay? That's what this is all about. You're not going to be a Joe Rogan, you're not going to be a Scott McKenzie. You're going to be yourself or you're going to reflect that company or whatever that might be. And be able to draw that passion out in your conversations and, and get, just roll with it. And then you provide great content going forward. And we'll talk about re-purposing using this platform. So there's a ton of great stuff that's available.

07:21                                    Now we're going to be talking about why you need to do podcasting. So next episode, the next episode we're going to be talking about sales and leveraging this platform. So we're going to get into nuts and bolts, but once again, it's going to be 10 minutes or less. So be bold, right? Be brave, right? Dare greatly always change the world. That's what you guys are all about. That's what this platform is all about. You too can be a part of it. Important. Okay. Take care of. Be safe. We will talk later. You are listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

Why You Need To Podcast – My Why and Find Your Why!

Why You Need To Podcast – The Old Way

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – I Can’t appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Josh Ramsey, Founder and CEO of Strategic Point Marketing about Industrial SEO strategies for keeping your company above the fold on important Google search results. If you are NOT above the fold of the Google search results, you are losing business! Remember, 81% of people perform some type of online research before making a large purchase. You need to be on the 1st page of Google results and the top of the fold! Learn more about Josh and how to leverage his valuable insights into Industrial SEO Optimization just follow the links below:

Company Website: https://strategicpointmarketing.com/

Company LinkedIn: https://www.linkedin.com/company/the-strategic-point/about/

Personal LinkedIn: https://www.linkedin.com/in/joshuaramsey/

Company Facebook: https://www.facebook.com/TheStrategicPointMarketing/

Company Twitter: https://twitter.com/Strategic_Point

OTHER GREAT INDUSTRIAL LEARNING SOLUTIONS:

Infor's Educational Alliance Program:  https://www.infor.com/services/education-alliance-program

Infor's GenOne Program: https://go.infor.com/genone/

Festo Didactic: Blazing the trail in hands-on Industry 4.0 training: https://www.festo-didactic.com/us-en/

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Josh Ramsey with Strategic Point Marketing and we are talking Industrial SEO Solutions appeared first on Industrial Talk.

In this episode we talk about the digital tools you will need to get your podcast out for content consumption! Everything you need is below. Remember to listen to the first Podcast-101 episode defining your Reason and Market (Link Below). As always, let me know how I can be of any help. Happy Podcasting.

OTHER INDUSTRIAL RESOURCES:

Documentation Of Podcasting Equipment:  Download Here

Podcasting Statistics:  https://musicoomph.com/podcast-statistics/

Industrial Marketing:  https://industrialtalk.com/industrial-marketing/

Industrial Academy (All the online training you need to be Successful): https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

Bliss Drive: https://www.blissdrive.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

GREAT COMPANIES WITH GREAT PEOPLE:

Safeopedia – Thank you for your continue support. Great Company with Great People.

Mocana – Intense focus on keeping countries, cities and families safe and free from malicious digital predictors.

Infor EAM – Infor is a global leader in business cloud software products for companies in industry specific markets.

PODCAST VIDEO:

RELATED PODCAST:

Industrial Podcasting 101 – The Reason

Podcasting 101 – Physical Tools

The post Podcasting 101 – Digital Tools appeared first on The Industrial Talk Podcast with Scott MacKenzie.

The post Podcasting 101 – Digital Tools appeared first on Industrial Talk.

In this episode we talk about the physical tools you will need to sound great as a podcaster! Everything you need is below. Remember to listen to the first Podcast-101 Episode defining your Reason and Market (Link Below). As always, let me know how I can be of any help. Happy Podcasting.

OTHER INDUSTRIAL RESOURCES:

Documentation Of Podcasting Equipment: Download Here

Industrial Marketing: https://industrialtalk.com/industrial-marketing/

Industrial Academy (All the online training you need to be Successful): https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

Bliss Drive: https://www.blissdrive.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Great Companies:

ReliabilityWeb – They are the leaders in all things Asset Reliability! Check them out, you will not be disappointed.

Safeopedia – Thank you for your continue support. Great Company with Great People.

Mocana – Intense focus on keeping countries, cities and families safe and free from malicious digital predictors.

Podcast Video:

Related Podcast:

Industrial Podcasting 101 – The Reason

The post Podcasting 101 – Physical Tools appeared first on The Industrial Talk Podcast with Scott MacKenzie.

The post Podcasting 101 – Physical Tools appeared first on Industrial Talk.

Process, Process, Process!

With Elite Athletes, establishing and refining processes are vital to their success – it's an important step to honing and tracking progress. In this Industrial Talk Podcast we discuss the importance of Elite Industrial Professionals to establish and refine Business Processes and making this effort a Top Priority for Success.

Podcast Transcript:

[00:01]                                    The industrial talk podcast GO-BIG in just six minutes a day. Building a legacy of success in a rapidly changing industrial market. All right, welcome to the industry to talk podcast, so glad that you are here. Thank you very much for joining. My name is Scott MacKenzie. Let's get going. We're going to be talking about process.

[00:19]                                    Yes, Oh yeah, process, but before we get going, let's talk about that industrial grade toolbox. We've got two boxes and solutions, industrial grade and we want to make sure that you're looking at ActiveCampaigns, CRM. You need that for your email marketing BombBomb. That is that video email solution that brings out that human side of you and then Social Jukebox. Do more with less, be able to post to be effective at that. Social Jukebox is a great and powerful tool and then because we're about 100, 100% about your success, the content on this platform, the industrial talk platform is all about education to a Industrial Academy and the Industrial Dojo. Both are located out on Industrial Talk.com. Go around, get that information, continue to feed yourself with education because it's real important so that you definitely can be a success. Okay. This is a topic that is so important to me.

[01:24]                                    It is something that I have done for my entire 30 plus career in industry and it's always about processes, process, process, process. So let's start out with some data. And this comes from a Haploops. That's  Haploose. Anyway, support business processes because what we did, first off, we've talked about that a Elite Athlete in what they do right in that podcast. And then we had another podcast talked about Grit, determination, never giving up. That's also important. Now we're going to proceed into process. Okay? Inefficient business processes have five times more impact on the customer, then the delivery of a poor product, five times poor business processes. And here's a stat for you. 52% stated their organization, their organization, your organization. My organization had never or occasionally developed performance measurements to evaluate the success or failure of business processes.

[02:42]                                    So in essence, you're just sort of the businesses in general. And I can see how this happens because businesses just grow any fall then change and whatever it does, right, they just, it happens and it's so hard to sit back and say, okay, let's, let's map out these processes and then turn those processes with some, you know, a tax document it and because it's so important because another stat here, here's a successful business process analyst and design is that understanding the business processes and business process matrix strategies and goals will provide or reduce order cash cycles. Can you believe that that's money in your pocket or reduce process costs by 10 to 15% money in your pocket. So let's talk a little bit about what we're doing about process. Okay. You're saying to yourself, man, I do not. And I mean I do not want to get into a conference room and I do not want to just start running out processes and, and just sort of sitting there.

[03:51]                                    What I'm asking you, I did another podcast and that is that is defect elimination. You can run processes on Defect Elimination. Okay, so process. So what you have is very simple is a process box with two little lines. That is your hierarchy process. That's one, two. Then you have a process box that's just two, three. You have a decision box, it's a yes or no, right? Always in a question. Do we debt to debt, question mark and then another one, one is a document looking thing. Hey, that's a document. So when you have that conversation and that's a document, you put a document there and you'd define that document and then the final one, the final one is his end. That's it. That's all it is. We get into in the industrial world, we get into this effort of just like, okay, we've got to get down this process and we got to go so granular we got to just go deep, deep, deep, and it never ever gets done.

[05:01]                                    So I'm challenging you through defect elimination to run simple processes that just map it out. Just say you've got a problem. The problem state is, is got a problem. What is the process today? Well here it is. That doesn't work or it doesn't even exist. So here it is and then you're just map it out. Very simple and then you look at it and your team says, yeah, that that's pretty much what we'd like to do. Or, or the, yeah, that's the process. And then document it and just say that's it. You could always, and I mean always go back and do more, right? You can always be more focused on detail but, but we in industry, me too, I get tied up with a lot of other shiny objects, which is not a good habit to be in. And so it's important that we link Defect Elimination, you've got that Grit, you've got that determination and now we're going to be mapping out that process. And it's important because you want to get up, boom, know what you're doing and it has bottom line financial value to your business and your, your your work. Right. It makes sense. And, and I've got, I'm going to be creating a video out there that is going to be just all specific to prod processes because I'm that passionate

[06:34]                                    about it. And then you'll see what I do. And you're going to say that's it, but it's the fact that you're doing it right. It's the fact that you're documenting them and it's because you want bottom line value. You don't want to create frustration for your customers. I don't, and I'll tell you I have, so you're not alone. I've been there, done that. Let's do this together. Thank you very much for joining the industrial talk podcast. We'll be back tomorrow. Have a wonderful day, evening, morning, whatever time you're listening to it. Thank you very much for joining. I appreciate it.

Related Podcast:

Industrial Leadership: Learning From Elite Athletes

Related Blog:

Successful are the Humble – They know who they are.

The post Industrial Leadership: Process, Process, Process! appeared first on The Industrial Talk Podcast with Scott MacKenzie.

The post Industrial Leadership: Process, Process, Process! appeared first on Industrial Talk.

Is expanding your Industrial Bottom-line, market and Customer base a priority and vital to your long-term Industrial Success? Ted Miller III, Founder and President of Training Mastery 3 discusses proven business growth strategies and insight on how to more effectively implement solid growth tactics to ensure your long-term Industrial success. Find out about Ted Miller III:

Company Website:  www.tedmiller3.com

Personal LinkedIn: https://www.linkedin.com/in/tedmiller03/

Company LinkedIn: https://www.linkedin.com/company/tm3/

Personal Facebook: https://www.facebook.com/tedmiller3

Company Facebook: https://www.facebook.com/trainingmastery3/

Twitter:  https://twitter.com/TedMiller3

Instagram:  Portland

Podcast Transcript:

[00:04]                                    Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring, cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hardhat, grab your work boots and let's go.

[00:22]                                    Well, hi there. Welcome to the industrial talk podcast. I am so glad that you are here. Thank you very much for joining. We've got an incredible interview with a gentleman by the name of Ted Miller, one third with that little three rides there, but we're going to talk a little bit about dog training mastery and increasing sales for you, the industrial professional, the bottom line. That's what we're here about. That's what we're passionate about. So let's go and let's start to into the industrial talk podcast. Thank you very much for joining. Yeah, I'm excited about this one. This is going to be great interview. I am. Ted is a man of action, no doubt about it. When we first started to connect, he just said, yeah, let's do it. And then of course he sent me a book right there, the ultimate sales machine. Chet Holmes. Incredible, but anyway, he is phenomenal.

[01:12]                                    Passionate about what he does and, and without a doubt I am and you are going to be just excited about this particular interview. But before we get going, we always have to be safe and we always got to talk about tailgate talk number one. Okay, you've been taught a hearing me talk a lot about reliability, web.com and I want to make sure that you understand if you're a reliability professional, an asset management professional, you need to go to where liability, web.com they are the leaders. They are the thought leaders when it comes to reliability and asset management. Bar none. You've got to go there. Incredible professionals, incredible people dedicated to your success as a reliability leader. Okay? So you can eat it. Go out to reliability, web.com find out more great website, incredible activities going out there. You need training. It's there. You need to go to a conference that is just second to none.

[02:08]                                    Go there to the eventual. Find it all. It's all there. They're fantastic people. So that's reliability. web.com number two, Goto the goto industrial talk.com. Find the industrial academy there. You will find also training, because we're all about the training. You can't take the training away, right? We're all about the content and providing that information that is specific to you, the industrial professional, the companies that need to expand their market. That's where you're going to find it. The Industrial Academy, this is where I highlight not just only the stuff that I'm passionate about, which is marketing, branding, sales, leadership. But you don't want us to go to find out things about finance, industrial finance, technology. It goes on and on. So go to the Industrial Academy, uh, and which is at the industrial talk, Dotcom location number three. And then finally, here we go. I'm, uh, this is something that I started out Industrial Groundbreakers is a Facebook group that's out there and it is there to bring together the leaders of industry with young aspiring industrial professionals who want to get and connect it and learn as much as they possibly can about their new profession.

[03:24]                                    And that is the industrial market. So that is just the Industrial Groundbreakers. It's free. Join it, connect. I do Facebook lives and we just a, we really start talking a lot about digital marketing and things like that. Okay. On to the interview right now. So what makes us this conversation is so great is the fact that Ted Miller both heard he is really passionate about getting new clients. That's what we're about getting new clients by educational based marketing, right? You've got to, without a doubt, after listening to this particular interview, you got to take action. He is a man of action. He is a man of uh, extreme focus on what is really beneficial to you as a professional as well as a company and industrial company. It was just a wonderful conversation and he is truly in his heart and he lives it, breathes it and eats it.

[04:21]                                    He's an entrepreneur and he has his best interest is your success. So I don't do it justice. It was a fantastic interview. You've just got to just sit there, take notes because it's just full of just incredible education and then you can reach out. He is very responsive. He doesn't just sort of sit there and blah, Blah Blah and talk about it. He is responsive and I'm telling you right now, you'll be better off because of that. So once again, here he is. This is Ted Miller, the third, he is the founder of training mastery three and a. At the end of this podcast we're going to give you all, and I mean all of his contact information so that you have no excuse not to get ahold of him. So once again, here you go. This is Ted Miller. I am proud to have him on the industrial talk podcast. Enjoy the conversation. All right, I'm talking to Ted Miller. He's with training mastery three and I'm so glad that you're on a the industrial side

[05:25]                                    podcast yet. I, I can't believe it because I'll tell you, you contacted me. You turn that doggone document around real quick and we're on, we're doing a podcast. We're here, we're ready to rock and roll. I mean, there's no time to waste. So, yeah,

[05:39]                                    and in your little list here that I've got, if you're out there on youtube channel, I've got this list that he filled out and one of the things that, uh,

[05:47]                                    he likes to do things fast, which is, that's pretty cool. I mean, we're, we're symbiotic will when it comes to that. Semiotical is that a word? Symbiotic? You can make that audit

[05:57]                                    is but not article. I'll use it so that way you're not alone on that topic. And then you could say, well, I heard it from him.

[06:06]                                    It's mine. Put It on a bumper sticker and I own it. Welcome to the digital marketing world. All right, I've got to ask the question because we've got to humanize you a little bit because nobody really knows who you are within the industrial market. Let's talk a little bit about what you do right for your free time. What do you like

[06:22]                                    free time. Free Time. Well, you mentioned speed. If, if I had my druthers, I would be going fast. Physically, I would be on the race track. Uh, you know, all these tree hugging hippies out here on the west coast. When I moved out of Chicago, went out to Oregon, Oregon, now it's Oregon. I've been here 17 years, the mountain biking, so like whipping through trees and that could kill you. So anything that can put my life on the line, something about that journaling and allows me to feel present in the moment and slows everything down. I literally feel like he's space bending you Ben space in time when you're going super fast. I think in the corner at 90 miles an hour, like it's on a rail boom and the trees are just passing by as extra TPP, TPP. And then what changes is when it stops going by fast, like the slow mo in the movies you see like x man, the guy runs around and like dings down bullets and stuff. There's a state, I just love that I live for that. That's just great.

[07:18]                                    I did some mountain biking in Arizona. Yeah. And it was in a sub dona

[07:24]                                    and it was fantastic. It's great. Top Hod is Haiti's beautiful place. Wife and I went there for our anniversary and I good time under 14 degrees. I can up that hill though.

[07:33]                                    I don't care how your acs working by the way is hot and it's, it's a dry heat.

[07:39]                                    The dry heat, it's a drain that's pulling the skin off your arm. That's the dog. I'm sure that's for sure. Now my buddy that got me into pipe fitting, you know his family is just multiple generations. He just left there and he proved it does get cold. There's snow there right now so it does get cold knowing there right now he was there and it was covered in snow

[08:03]                                    ha and it's beautiful too. Okay. Because we all should go down the road of food because I'm all about food. I enjoy food. I always highlight industrial approved food. I Love Bacon. I love all of that stuff. What's your favorite food?

[08:17]                                    Oh, favorite seat when you dropped that word, it changes a lot fast because as a guy from Chicago I buy off of taste of chicago.com they'll send me Lewminatti is deep dish pizza on dry ice so I can get it like old school Midwestern stuff. My, my, my name is Miller, my feet, I'm the third while feed or Miller senior was originally Maru Shack and a for from Michigan, Wisconsin, Indiana, Illinois. You might've been brought up eating a Marushak sausage. That's my family name. And so a lot of dead animal carcass, but now eat more like a rabbit. So you saw me on the last time, we had a quick little channel, second down, green drinks, juice drinks. So, uh, I went from deep dish pizza to uh, trying to find the healthiest version of stuff. Cause you're a stout guy. I didn't notice that last time we spoke. Holy Moly.

[09:11]                                    That's bling. I took third place in a bodybuilding contest, right? Yeah,

[09:15]                                    yeah, yeah. I did not notice that last time. I, whoa.

[09:18]                                    Well I competed. I was in physique and, and uh, I competed against, I'm walking up and his old man, come on, I'm an old man. So I'm walking up and I've got my quote competition in front of me. And I said, well Gosh, how much do you weigh? And they said, well, we're roughly about one 65 ish. And I said, I weighed one 65 was when I was in fifth grade. There was no way it took me forever to get down to 200.

[09:43]                                    My 13 year old's 190 pounds right now with a size 13 feet. So he's on, I'm only six to something. He's uh, the local Oregon Science Industry Museum did this thing. They measured his feet, his weight when he was young and they all come out with sizes and I'm driving the car with all the kids in the back and they're telling me how tall are going to be and outcomes is at six, seven. He's so bad. Well, that's what they said. He'll be, I don't know. He's six foot now, so I don't know how tall it will be. Everyone always asks

[10:16]                                    the Pacific northwest, they grow them big. They're growing big. And I'm not kidding you. I did a terminal up there. I did a bulk liquid terminal up there. And uh, two of the individuals that I was working with were seven feet.

[10:28]                                    Yeah, great guys. But seven feet, I only know one person, six foot seven right now. So if he's that tall, he will be the second person I know intimately at six, seven. So yeah.

[10:38]                                    Okay, let's get going. Let's talk a little bit about who you are, what you are outside of the fact that you like speed and outside of the fact that you used to eat well and now you're eating stuff that you don't like to eat. So let's talk a little bit about your background and why we're on this journey to talk a little bit about you because I'm passionate about what your message is going to be delivering to the market and that is how to increase once against sales market branding. All of this stuff does real space, uh, always need help with. So give us a little background, a photo of one on who you are.

[11:08]                                    Sexy topic is always getting more new clients. That's what people want to know about. So you know, they ask what do you do? They want to know the, we help entrepreneurs learn how to double their size of their company in 12 month period of time. They're always looking at fast growth strategies. So that's what people want. I mean, so when they go, what are you known for it? They look at what they want and then there's what they need. And I mean, I don't know about you, but I was on the job site at the age of nine and uh, I would be sitting down at the table again, dead carcass, hit the table, just a bunch of men just shredding at it. And then soon as the truck rolled up, so we were doing concrete. So the truck had concrete forms on there. Yeah, the stop eating and go on low.

[11:46]                                    And that was just a really interesting conundrum to me. I was like, oh, right. So I'm like, when I, you know, when I go out, I grow up and I, my business, I'm never going to have to stop eating my meal. I'm going to have someone download that damn truck for me. I wouldn't have the business run more without me or without me instead of the way that was being done. So I had all these seated little things in my mind and success without fulfillment, that's the ultimate failure. And so they come to me about wanting more revenue and I give them what they want. The truth is, you know, they want more time home with their family. My buddy jazz now started as band. He's a musician his whole life, so he's looking at 15 he's just not when a band, why he stopped being on the road, the pipe fitter came home and started a little business locally. Now we can finally strum the guitar. That's his passion.

[12:33]                                    I'm going to interrupt real quick and that's where the fulfillment part of what you're talking about.

[12:36]                                    Well, I mean the fulfillment's differ free Schumann, but that comes on the back half of whatever they call freedom, the freedom to do what you want, when you want, how you want, with who you want, so each person has a different map of what that fulfillment's going to look like. Yet the success is a consistent pattern, which is usually built on the back half of discipline is if you don't have the discipline to do the things you need to do is set you up for true freedom, either cash flow or time, whatever it may be. Then, then you're going to somewhere lie to yourself and say the money's going to make up for the lack of time with the wife. You're the kid and you end up like me in front of 2000 people. I was blessed, my senior partner at the time, Tony Robbins is interviewing me in front of 2000 people about this woman who was talking about an exit strategy out of her marriage.

[13:25]                                    Like a business. Like you know, if I had to get divorced, do I have to live in the same state for shared custody while she was two rows in front of me, seven seats to the right. That was my wife. So we spent the next two hours in front of 2000 people is an example of what not to do as well as what to do, but most Louise what not to do. And so that kind of pain it, it caught me brilliantly right up in the middle, right here, you know, three years of doubling sales in a row, I realized that's not the cure to all things. So I commit to helping my clients get what they really want. So they come from what they want and then I get them what they really want. And then we have a lot of fun together for a long time.

[14:01]                                    So what I try to focus on here are the industrial talk. You know, there's two components. There's the, the professional industrial individual who has a desire to learn, grow, consume information to sort of climb that proverbial corporate ladder. That's their track. Yeah. There's the other component and it consists of companies that fall into that and they might, they might be companies, industrial companies that support bigger income, uh, industrial companies, the Chevrons of the world. And we support them both in what I've find. Both are very interested in how do I, how do I succeed and then the companies, how do I grow, how do I go beyond that? Because right now what you're talking about Ted is near and to my heart, and I hear what you're saying. So if I was a CEO, what, what, what, what are the problems I'm dealing with today?

[14:57]                                    Well, I mean we, we know of, it's going to say the cash, why I want some kind of revenue based on where their business life cycles that. But right now in the current marketplace in 2019 so if they're listening to this in 10 years, I just want to speak to the place in time we're at. It's on a uterus, right? It will be so good advice is contextual. So we're at 3% unemployment rate. So CEO's are caring more about how do I maintain fulfillment, this soft language, this stuff that we never talked about in the job site. I learned how to say the F word and I put it before and after anything I really freaking met. And that's how people had to listen to a kid cause right. You know when you start going into positions of authority and you're way younger, half day age of everyone, you know?

[15:43]                                    Right. I was just that freak. Like I had an entrepreneur personality type. I was constantly chasing down to learn how to grow and grow. So I just said F bomb a lot and built big muscles like you back in the day and physically intimidate. That's not what you want and just slapped me. I mean, yeah, no, I'm just kidding. Yeah, we, we, we want, we know the CEO is looking to have their staff members be fulfilled because it's going to mitigate the turnover rate and we can talk about that a little later. I promise I'll keep hey studies and how we've mitigated turnover, how we've brought this soft, cheesy, what we use to even make fun of on the job site. Like just the ideal of even caring about how someone felt. It was just, it's really, it was just really interesting. I had no clue why we always did it that way. I just knew that what a shame that ps, it was my uncle owned the company, but I really hurt my soul because it's such a heart center man. He really wanted to do the right thing, but he was a dick at times. Can we say that on the show? You just did it. It's okay.

[16:43]                                    Now that you evolve, identified that you did I, my show, it's just like full fledged like whatever says is said coming up. So I don't know. So it could be that extremist at time and at times the whole camp, everyone's just wanted to leave it there. Just waiting for a better opportunity. And if you create that environment, what a shame. I'm so CEO's now, I think if they are self aware, they're focused on how to mitigate the turnover. But yet if you can't have the lifeblood, which is new business, that's usually my, a solo preneur army of one, that guy, that guy's got his own truck and like, and now if he got hit by a bus on that truck, there is no business tomorrow. So, but he owns a business and at self employment and that guy though, they're always looking at the cashflow manager will be, we got new businesses, so it's good advice, contextual. Those are two hot topics. I see often.

[17:35]                                    Let me ask you this or that, that a solo preneur or that small business. Um, I've been, I've been focused in and doing some reading on legacy. Right. And leaving a legacy. And, and I've had individuals come to me specifically the industrial market saying, Hey Scott, I'm interested in possibly selling or doing, you know, moving. The reality is, is that, um, the business is them and once they go away, I don't care about is them. And I said it is, and that's the way the industrial world is sort of geared in a lot of ways.

[18:11]                                    Well, I was blessed. I was blessed because not just myself, my best mate growing up, his, his family had a legacy of pipe fitting. So we were concrete. My family, he's on a pipe fitter here is, I found a picture for Ya. They said is, uh, me here. Ah, being as a helper here, a grinding out.

[18:32]                                    Yeah. If you're out on the YouTube channel, that's him with the, uh, with a, uh, protective mask on. And here's me just so that you see this. That's me baby. I'm getting on out. Uh, boom. Getting ready to go up a hundred foot pole right there.

[18:48]                                    Gosh, look at you.

[18:51]                                    Journeymen linemen. I ran crews and up the poles and in south central La.

[18:56]                                    Oh, okay. So you're doing that. I'm doing that. Yeah. I had a perspective to where I saw their family wanting to have a legacy. So they had emotional vested interest to want to pass down intellectual property. It was locked in between their ears to their one boy. I tell it when just to their son. Right. And that's the oldest story told since the beginning of time. Yeah, and yet I was like, why are you only giving it that at one boy w w one you've got multiple kids too.

[19:29]                                    You know that means you created a linchpin. All that means is one guys overwhelmed, stressed, stressed out, pissed off, frustrated, overwhelmed with given situation. And then what do they do? I need a right hand man. You know? So what are they going to do? I'm going to go to my boy, whoever that's going to be. I'm going to teach him everything I know and I'm going to take all my stress and put them on their shoulders. And then I wonder why it's not succeeding as well as it could be. Michael Gerber changed my life 20 plus years ago with Emf entrepreneur myth. I read the book to work on it, not in it, just that's, I don't, I hate citing a whole book in a sentence yet. If I were going to, I would say the need to work on it, not in it is the biggest breakthrough I got from my goal, transformed my world because I always knew that to be true is that we never really powwowed how to improve the process of putting up concrete forms.

[20:20]                                    I had a process, no one learned unless they chose to ask me to teach them and I was more efficient than any human bang. Shoot, the foul don't we had to pay. I had a painting process that no one else followed, but I'd put it up twice as fast. I tear down twice as fast and they all just looked at me saying he's more energetic, he's more committed, he's more of this and that's a bunch of bs. It was a process and no one wanted it to teach it and what a shame. So if they're stuck like that, here's the reality.

[20:46]                                    They're only going to have a job and they're going to die and let their business die off unless they have some kind of internal driving force. So I'm kind of power will power. It's trying to be expressed that once a legacy they true. Maybe it's just I need a nest egg and I'm forced to finally let this business run more without me and enforce the bill. Better policies and procedures cause I got to sell this damn thing and no one's going to buy it when I owned the business because I am the thing that they're buying, which means they're only going to do it if you're assigned a contract, be employed for the next five years. 10 we're going to take a break right now. This is Ted Miller. He is CEO of training mastery three and we're going to get into some tangible, uh, solutions. Get you like speed used to eat well now eats green stuff. And uh, we're talking about those problems at camp he saw and we're going to be developing those tactics for legacy and his solution. So thank you very much for joining the industrial talk podcast. We will be right back. You are listening to the industrial talk podcast network.

[21:50]                                    All right. The industrial talk podcast has a new sponsor by the name of a s g energy. Now this company helps private companies as well as public organizations of all sizes, reduce energy costs through the use of commercial led lighting, technology and electrical services. Now, you know me, I'm, I'm a big fan of led just because, well, first off I don't have to change the lights, but at it on a commercial basis. Oh my gosh. The energy savings is phenomenal. The reduction in maintenance costs phenomenal. Return on investment quick. It's X. It's, it's incredible. And the environmental benefits self explanatory. So you have any questions about led commercial lighting? You need to check out my friends@asgenergyllc.com find out more because they know what they're doing, so check them out. All right, welcome to the industrial talk podcast. Welcome back as a Scott McKenzie, and you know who I'm talking to.

[22:54]                                    I'm talking to Ted Miller. He is CEO training mastery three which is pretty cool. I got to ask the three five, what is that? Well, I mean now it really was about exponential growth in my mind. Once I really learned how to grow companies quicker, faster, and easier, smarter. It was really built on the fact that if you

[23:14]                                    do a little improvement here, a little improvement there and a little improvement there, it doesn't have an additional effect. It's an exponential rate of return. So, uh, and plus I just them to be Ted Miller third. So next, you know, three is everywhere. It's my number. My son laughs at me. We sit at a table. It's going to be an increments of three. He hates me for pointing it out everywhere we go. So it's a fun little thing in life.

[23:36]                                    All right, let's start saw drop in some more success bombs here because Mia's uh, uh, being a part of the industrial market and being intimately

[23:45]                                    engaged with the professionals of the industry and companies of industry, I know exactly what they're trying to, you know, they're challenged with and that is always sales. Sure. Great. Building that market, what's that brand look like? All of those stuff that everybody is because we want to, we want to leave a legacy and we we're not, we're very reactive when it comes to dig another judge. I did things like that. So what can you help our listeners sort of realize as we start to develop, develop these success bombs. Boob

[24:18]                                    talk to us. Yeah. Beautiful. Okay, so what, let's let's decide which one we're going to talk about first. The hundred million dollar race and make cracking $100 million coder. First million. Which one should I start with? Billion? Let's keep a file out to the first man. He can still show, bring it home. I'll get close. So my dearest friend in life, so there's, Chris had mentioned mommie dearest friends, my cousin John John, he was the guys on the job site at the age of nine with, and so he goes, becomes an architect. So he's in the space where he needs to sell himself as an architect. And so how can you have this run more without him? How can it grow more without them? You need to get a message. Meaning, how do you communicate what you do and how you do it? Most first of all, suck at that high.

[25:00]                                    I may if I may, you're talking about you and no one gives a shit about. So let's get clear right now. If you think your marketing, you better not be talking about yourself because that's what guaranteed way to turn everyone off. So, uh, that's where I'm a big advocate of let's talk about them, their given situation, their challenges they're facing, what's fundamentally stop talking about you start talking about them and hopefully commit to solving maybe a challenge that theory aware that they have and the best case scenario, use education to set the buying criteria here. Let me explain what I mean. So John Burt, he's out in the job sites, he's selling architectural stuff. What happens? 2006 seven build up hell is going in a hand basket and everything's commoditized and no one's wanting to buy much of anything in that environment. So I talked to him, I go, okay, what's your USP?

[25:51]                                    So USB unique selling proposition or a ultimate strategic position, however you want to see that acronym for him. He spent a lifetime like me on the job site. And what he's noticed in the architectural environment is architects have never been on the job. They'd never wielded the hammer, they never built the thing. They don't have scars in the back of the hands like you and I have. So they don't have a comprehension of a from a to zed how it's all gonna come together. So they over design, which costs the contractor more money and at the end of the day, by the time they're bringing an architect in, all they're looking for is how can you reduce my expense? Because all they care about is the P and l. So that's his major USP. I go, great, stop talking about you. And no one gives a shit about you and your architectural background they really care about is them and their, so you must educate them on the fact that every other architect is going to overbuild overdesign everything.

[26:51]                                    And that's how you're going to help them with the thing they care about the most profit increase. So that all is the, what's the premise? You're willing to educate a perspective audience on the reasons why they must buy. I'll say it like this, setting the buying criteria into your favor. Whatever unique selling proposition is. Instead of saying, hi, my name is, is why you should work for me, I'm unique. You know, that's a salesman. You come across like commission breath and you're all uncomfortable doing that. Anyhow, I haven't met a guy that really feels very comfortable braggadocio talking about themselves except those guys that do that and no one bought does business with them anyhow. So the reality is care about the other, uh, prospect your future client enough to educate them. Five biggest mistakes you're making in your design build process. What these five things are in the single thing you must know now, it's going to radically transform your profitability in 2019. Now I made that shit up, Scott, but I will tell you that. I mean, that's just an absolute thing that's going to be, I'll make it or break it, deal when you're approaching a marketplace to cut through the clutter because there's so much noise out there. You feel me?

[28:01]                                    It's not just the noise, it's, it's how you simplify the message that benefits them and you don't, I don't have to sit there and consume intellectual calories to try to decide where, what you're trying to tell me. Tell me what it is. I don't have time. Let's do it. Boom. Yes.

[28:19]                                    So true. So true. You mentioned, we were talking about legacy earlier and uh, before we hit live and we went live with the show, you'd mentioned you didn't know my partner Chet Holmes pass away. So I've been with him for a decade. You were saying, Hey, I listened to your Sirius Satellite Radio ads. That's a great example. Taking your message, unifying it to where it can be said in a 62nd soundbite that you know who he is. It builds a legacy. He's been dead seven years and you didn't even know that. And you're a fan of his intellect property. And that's what we're talking about. Building a legacy's, knowing how to share a message that anyone else can reiterate to where it dead or alive. You're speaking to the power that a human beings left on this plant. Right.

[29:05]                                    I love it. No, no. You said five, five things. Yes. The design. Let's start with one.

[29:12]                                    Well, let's go through, uh, so a setting the buying criteria, so I'm going to reiterate it. So what does that mean? In John's case, overdesigned and Chris, the welder, he's sick and tired of being on the road. His kids are grown up. I'm not saying he had an oops, I didn't ask him if he had a notes, but I just noticed the age between his two kids and his third kid is pretty big. So, uh, if you have, you got two kids, right? Ah, Scott. Molly, yeah. They're close in age, right? So like I have tapped in and Rennie, but a lot of us have that third one. So that's where the, oh my gosh, I want to be around. Maybe it shouldn't be on the road. So he was talking to me. I went in for a funeral or a wedding or whatever you do to go to your home state, and we're chatting at a bar, but his business, and for him as a pipe fitter, he's doing consulting to government.

[30:05]                                    So now he's selling B to g. What's the moving to governmental situations. And a lot of people struggle knowing how to sell the government. I've got to come along and I go, great, you're going to kick everyone's ass and here's why. You're going to be the one guy that goes in and educates them. How to mitigate the biggest challenge they have. And they go human capital. They don't know how to manage bodies. The biggest expense as a human being per hour. And they don't know how to manage it because they don't understand the workflow like him, his father and his brothers, they were all, they had a stick in their hand and they were welding. I mean he had his head tilted on the side doing a puddle from the time he could hold the dams stick, he was welding. So he's seen it being applied so many different ways.

[30:46]                                    He comes in and I go, great, just educate them on, here's what you must understand when you go to make a decision. Know these things. So no one's educating them. So what, here's what happens at a governmental level. You can't bribe anybody. You can't do any, do you get them to do a gift? You can't even buy them a bag of coffee cause that'll feel like you're trying to manipulate a sales process. So instead he offers education, which is totally accessible at a BTG play business, the government. And suddenly everyone's hiring him, his firm, because he was the one that took the time to educate them on things they didn't know of how to better manage human capital, people, bodies, the largest expense. And every company in this industrial space is people and their time period. So he cut through the clutter because he found a way to communicate that message.

[31:37]                                    So you feel me on that? If you really look at your unique selling proposition, learn how to communicate it in a form of an education that is, uh, that the intention matters. Motive matters. And so when your motive is to serve a a human being, it elevates their awareness. They have new information to make a better educated decision. Now they're more likely to buy from you. See, that's interesting because we don't get into that in, that's rare and I don't want to make sure that we understand this. Education based marketing, it's rare because we have murdered them stamped on their forehead thinking we have to work harder in the blue collar space, working harder solution to everything. But when you're hitting that wall again and again and again and you're not getting processed progress, even though my friend, his whole sentiment in the book was pig headed discipline pigheaded discipline. But there's a time where your pig headed behavior up against brick walls, not going to serve. Have enough self awareness to recognize it. If you want something new than what you're getting now approached the market and unique way and it's okay that no one's doing it but you, you will take market share like candy from a baby.

[32:43]                                    Yeah. That's, I'm not a principal. You're, if you're in, what I find, I find in the industrial world, we, we, we all fish in that red ocean. Everybody's just clawing and grabbing that and then we're doing the same thing over and over, expecting different last it's, and yet there's this information out there that doesn't, we're still somewhat in a very old fashioned way. We believe that that's intellectual capital and we're going to hold onto it, but the reality is is that there's a component that you've got to share to demonstrate that ability to be able to say, you know, he knows what he's talking about.

[33:21]                                    Tell people you're a secret sauce. No one's going to do it anyhow. That's what I've learned. That is the whatever you make your USP is okay re really, if it is not patentable process, if you can't patent it, the reality is most don't have the discipline to do it the way you do it. That makes it so special, so no one's going to steal. It's not like a bunch of old ladies hoarding their recipes. I don't want to give it out. Reality is most people aren't willing to follow that particular recipe. It's just the lack of discipline, the follow your process. Frankly, if you're willing to follow processes, this business would be running more without you, so I'll talk about the hundred million dollar leap in a minute.

[34:00]                                    Yeah, just one second. I want to make sure that everybody that is listening out there, I'm telling you right now, he speaks truth when it comes to that. When you have some information that you can share and you can share openly, I guarantee it. The percentage of that individual that's going to go out there and say, oh, right, and then I've got the secret sauce and I'm going to do it myself. Does not happen. They're looking for solutions and you're bringing them solutions through that educational platform. Yeah,

[34:28]                                    it's not. I've got a back when he was alive and I was partnering, which a Tony Robbins, he's the big personal growth grew and came out with Netflix two years ago. I'm not your guru. I've got a video on that. I can get a share with the followers and then I can get them a chapter of chats book. It's a copyright is from Penguin, third largest publisher on the planet. But we have permission to share chapter four for free. I'll give that. And that's not my IP. It's doesn't sell any of my stuff. It's just a way to contribute. Uh, and make sure everyone gets an actual.

[34:56]                                    So what I'm going to do is I want to make sure that I have a landing page for you and when we do a fire that out, you know, just direct message email. Well sure, we'll do something to make it, we'll make sure that people could access.

[35:09]                                    Yeah. I don't want him to feel like, Hey, like leave your name and email address. I can sell you this other thing. It's going to serve them. This is a legacy. Aye. Aye. Aye. Carry that legacy on. Uh, it's, I, I, I'm very proud of that. I'm, you know, Chet said Ted, no one understands this philosophy and the strategy better than you, other than me. And he goes, and I'm the author of it. He goes, but no one trains on it better than you, including me. So that was a great compliment to get from my late great friend. Um, and we were talking about a hundred million dollar league. So let's talk to the CEO that wants to use the same philosophy. How do I get my messaging unified? Maybe if you're in a large company, you have many salespeople. Well, if I talk to each salesperson, are they even saying the same thing?

[35:52]                                    If I look at your marketing materials, is it say the same thing your salespeople are saying, let alone your, uh, uh, research? Everyone says so many different things in different ways and they wonder why they suck and sales and marketing. So if you want to get more new clients, it's noisy. It's really noisy. So how do you get it unify? So there's this guy, um, he, he's given us testimony was going to talk about, so Jim Simon roofing, when back then they were at like $50 million in revenue. And so he sells roofing to large organizations up Kmarts the Walmarts that anywhere there's large square footage, Costco's, they have large square footage of a rough, that's their people there though. They're going to make way more money on those large companies and small roofs all over the place. So uh, but their problem was they had a human bang that manage the facility and you can't sell that guy anything cause he doesn't own the checkbook.

[36:50]                                    So how do you get to the decision maker? We saw that as simple using this concept of education based marketing. I said talking away that's guaranteed to get the attention of who you need to speak to. They're like, well talk into rough CEOs, don't want to hear about a roof. I go, what a CEO's want to hear about? Well they want to talk about profits. Great. What's haunting them that they don't know us? And then they did some research. Here's what they found out. People were going through lawsuits like crazy about negative effects from a rough, most people don't know. Most damage, 40 plus percentage of a damage to a building has been directly tied to a leaking roof. They had this thing called sick building syndrome. When things get wet and starts growing mold and we're inhaling it and we're running where our employees are getting sick left and right, they had $11 million remediation, meaning someone's suing their ass and to settle costume, $11 million, you'd think you can get a CEO's attention if you're saying that one of the most rising trends in your spaces, you getting sued.

[37:48]                                    So I know you want me to go off and talk to Mr uh, property management guy, whatever, but is he managing your litigation's? No. That's something me and my attorney deal with. That's why this is an executive briefing designed just for you, Mr and Mrs Ceo. But by all means have your facilities manager there and when we cover our intellectual property, I'm sure they're going to nod their head and agree with everything we have to say. Do you see how strategic that is, Scott, that you have a way that guarantees you're going to have to talk to a decision maker instead of wasting your energies in time for framing someone that's never going to buy your product and service. The time is passing you. You indicated that you had some sort of stats. Yeah. Can you share a step before we take a break? I stat, well, I could stare a stat, this particular client that I think it was interesting because market data when positioned appropriately can set the buying criteria in your favor.

[38:44]                                    So instead of it trying to be like my, I've been in this space for 40 years, cite the data from a third party expert and it'll be heard as if it's the word of God. I want to repeat that. When you say shit, people resist what you have to say. That's freeze fight, flight. The second you say, I read somewhere according to cite that respect that industry expert and suddenly it says if the word of God, over 90% of all we're a student not qualify their manufacturers long-term warranty. That's just a little piece of data. Now I can cite where that came from and what, but that grab someone's attention because they go, hey, I'm feel protected by this. [inaudible] deserves a warranty. Oh, well great. Did you know that, uh, in your warranty manufacturer's warranty it says things called like wind, hail and rain can mitigate their warranty. This is not bs by the way. This is in the fine print. No one ever reads. So they thought they were protected from there. The manufacturer that made the uh, whatever went on the rough. But reality is 90% of all those roasts don't qualify for, uh, again a warranty. So find the way that we use data. I can help set the buying criteria in your favor and maybe in this case, preempt your competition where they want to work with you and no one else

[39:58]                                    to take a break. I'm got, I've got three things that are going to be standing out.

[40:01]                                    You guys have to consider the listeners out there. We're talking education based maintenance or made to see that. Oh my gosh, it means marketing. Oh my gosh, I can't believe it. So that's one education based marketing. One, nobody's going to steal your secret sauce. They're just not going to. And I'd have to really lead on the secret sauce. Educate for the need of your sauce. Educate. John was educating on the need to stop over designing. He didn't talk about his Ip that understands how to, not to over-design he had the educate around the need to not over designed. That's how you don't give away your secret sauce and

[40:40]                                    third party or a data that supports your position. But from a third party, Amen. To vast, pretty doggone powerful and painless. I got to tell you a painless, you've got the worldwide web out there and I think I can probably find data out there that can support your position. So yes, we're gonna, we're gonna, um, talk about how people can get a hold of you there, ted. Oh, are we talking to Ted Miller? Okay. Yeah. Star nine cats are great. Way To wrap out and wrap it up here. I gotta take a break. So thank you very much for joining the industrial talk podcast. We will be right back. Hey, once again, this is Scott McKenzie with industrial talk. If you like what you are listening to, please feel free to sign up for the free podcast as well as the blogs. I'll try to keep it all relevant to your business and hopefully be able to provide some insight into what we do at industrial talk and what you do as a professional.

[41:35]                                    Hope to see you soon. Thank you. All right, welcome back. You industrial talk listeners. We are talking to dead Miller. He is dropping some real value bumps right now and, and uh, for me, I'm excited I can talk about this all day there. Chad. I know you can't, uh, I'm not sure if everybody has all that time, but I gotta tell Ya. One of the things that has always been as a, a former president about a large company that I took public, I was always focused on, you know, revenue, bringing in more revenue, expanding that market, looking for

[42:03]                                    musicians, whatever it might be. And of course branding. And, um, I, I'm very, very intrigued with the, what you're talking about. And I think it's very needed within the industrial space. Before we have to jump off, because we're going to be talking about how people get in contact with you. And of course I'm going to have a landing page specifically for that and then we'll push it on out. Perfect. It's all perfect. But what does that parting shot? What do people in the industrial world need to just consider and, and need to think about? And I'll tell you one thing. I know for a fact that we hear in the industrial market, we, we don't like to fail. We don't, we're, we're, we're, we're not until we're uncomfortable to change. And so we're very reluctant to do certain things. Give us a parting shot. That makes sense.

[42:51]                                    Wow. I mean, it's trite, but I think tried statements are true. They need to work on it, not in it. I mean, finding a space in a time where you're not getting blown up on your phone, on your taxed, on whatever. If email cuts through clutter and grabs your world or employees go, Hey, do you got a minute? Find a safe environment where you can stop and truly look at the single most important thing in your company and give it the time it deserves. Because I'll tell you this, if you don't give enough attention to what deserves your attention, it ultimately it take more attention away than it deserves. I think I was, uh, David Allen getting things done,

[43:25]                                    but I got to tell you, maybe this will be another show. Uh, the, the reality is how do you start that? Start that what, what is like, dude?

[43:31]                                    Gotcha. It's simple. That's easy. Just like you're working out. Aye. I eman of rituals you probably are having at the same time, same day just to make sure you freaking do it. It's a ritualistic nature. So if you don't make it a ritual, that's an expression of discipline because these disciplines set you free. That's the irony of this whole gig. If you're willing to be disciplined, that's how you get your freedom. My friend freedom is found on the back half of what you're willing to do privately. You'll then get rewarded publicly in a form of revenue time or whatever it may be that you really desire.

[44:06]                                    Well I know I'm going to go out there and I'm going to, I know the influential book that you were talking about, the ultimate sale a sales machine by Chet Holmes. I'm going to go out and get back. Is that on a like an ebook type of thing?

[44:18]                                    Oh yeah man, that book is a Mega, Mega New York Times bestseller. I got a whole box of it here, brother. I'll just mail it to uh, just uh, text me your physical address on mail one off to. But yeah, Amazon, great place to go get it, man. Love Amazon. They di, they got a really good audible on it too. You know, whatever. It's out there in a million ways. And that little page that you put up, we'll put up that chapter four, four.

[44:39]                                    I love free and see what's interesting. You guys, are you listeners out there, this is important stuff and I mean there are ways of being able to impact your professional career as well as your company. And, and you can do it. We here in the industrial world, we start getting into those. This is how we do it. We've been doing it for x amount of years, and I'm telling you right now that, that that's got to stop. We've got to think differently. Great. Ted, how do they get a hold of you? I know that you got a bunch of social platforms out there.

[45:06]                                    Talk to him. Yeah, I mean, well, since we're on a podcast, if they liked podcasts while they go down their iTunes, kind of a Harvard, they follow people on podcasts, business breakthroughs with Ted Miller. Third, that's an easy one. And then, um, yeah, yeah. And then you know, LinkedIn. That's great. It's emails. I'll tell you one thing.

[45:28]                                    Tell you something. I'm going to tell you something real quick. You know what makes your name so cool is because you have three. Ted Miller is a common name, right? If you go out to LinkedIn, Ted Miller, is that the Ted Miller? No, but when you start slapping in the three, your name pops up and that's

[45:46]                                    actually, it's an easy way everywhere. It's the m three Ted Miller three and I had to turn it into a digital, I mean an actual new numeric number three because I was doing III, but that's Ted Miller and uh, that just in that function. So somewhere along the line that digit three popped in there and it's,

[46:05]                                    he's telling you you're easy to find out there.

[46:07]                                    One three.com. I mean it's, that's pretty easy. That's just a great way to find all my stuff. Websites anymore, right?

[46:14]                                    TedMiller3.com. Fantastic to, I can talk all day and I guarantee you everybody else would love to be able to listen to her. We just don't have the time and we don't have the bandwidth, my friend. So thank you very much.

[46:25]                                    Appreciate you turning this round. I'm telling you guys, this is a man of action. You've got to get out there, you've got to get on his website, you've got to take advantage of his wisdom because he's going to change your life, your professional career as well as your company. He's got the inside so don't hesitate. I'm telling you right now. I'm a better person because of this conversation in my new relationship with our friend here. Ted Miller. Go out there, find it. Okay. Dead. Thank you very much and we're awesome guy. I enjoyed this immensely. So everybody out there stay tuned. I'm going to give you some more information on how to get a contact with them and all of the own plans. So, uh, bear with me. We'll be right back. You are listening to the industrial talk podcast network. All right. I liked that a lot. Thank you very much Ted Miller for being on the industrial talk podcast. This stuff

[47:30]                                    that you talk about, this information is just, it just, it's be so stoked. I guess I could say stove. You're the man. You're the man. Thank you very much. Shot Ted. Thank you very much for sharing your wisdom and knowledge. Okay. You listeners out there, you need to get a hold of Ted Miller. He's talked about it. It's all out there. He's on Facebook, he's got it also company Facebook. He's got a personal LinkedIn. He's got a company. LinkedIn is out there all over the place and I'll have it out there www.industrialtalk.com and uh, I just want you to guys to know this platform is for you. This industrial talk platform is for you, the professional. It is dedicated to the cube and giving you 100% my heart and soul so that you are a success. Thank you for joining. Get a hold of me, industrial talk.com I will respond because I want to talk to you. If you have any questions, comments, let me know and thank you. Be Safe and thank [inaudible] and check out go big, great series. We're excited about it. So thank you very much. Have a great week. We will talk again.

The post EP 065: Getting More New Industrial Clients Via Industrial Education Based Marketing With Ted Miller III appeared first on The Industrial Talk Podcast with Scott MacKenzie.

The post EP 065: Getting More New Industrial Clients Via Industrial Education Based Marketing With Ted Miller III appeared first on Industrial Talk.