On this week's Industrial Talk we're onsite at the Digital Manufacturing Summit and talking to Federico Sciammarella, President and CTO of MxD USA about “Manufacturing solutions to build every part better and increase productivity”.  Get the answers to your “Manufacturing Digital Solutions” questions along with Federico's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

FEDERICO SCAMMARELLA'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/dr-federico-sciammarella-45a2376/

Company LinkedIn: https://www.linkedin.com/company/mxd/

Company Website: https://www.mxdusa.org/

LIVE PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

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LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

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Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

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Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

problem, solve, technology, projects, people, industrial, manufacturing, factory floor, distill, digital, solution, absolutely, funded, manufacturers, work, future, digital transformation, nimble, lockheed, leverage

00:00

Industrial Talk is brought to you by RMS. Yes, you are in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The armas platform delivers complete asset intelligence, you know what that means? insights into your connected assets. You're in the digital transformation game. You have to have that insights into what is connected. Go to armis.com. Find out more, you will not be disappointed. Hey, industrial Talk is brought to you by CAP logistics. You want to minimize downtime. Absolutely. increase reliability, you bet ensure operational profitability. Yes, you do. That means you need 24/7 365 insights into your supply chain. Look no further cap logistics, go to cap logistics.com Or just call them. They're great people 800-227-2471.

01:06

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hardhat grab your work boots, and let's All

01:24

right, welcome to industrial talk, the number one, the numero uno, industrial related podcast in the universe that celebrates industry professionals all around the world. You are bold, you're brave, you dare greatly you solve problems. You're innovating like nobody's business, and you're changing lives. And you are changing the world each and every day. That's why we celebrate you on industrial talk. We are also for your knowledge. We are broadcasting from the digital manufacturing Summit here in Chicago, great venue, incredible people. And they're all dedicated to solving problems and they want to solve your problem. That's how good they are. All right. In a hot seat, we have a gentleman by the name of Fred Rico. He is with Amex D USA. Don't get that right. Yes. Okay. Here we go. How are you doing? Having a good conference? Oh, yeah. It's I interviewed her right there.

02:23

Interviewed here, too. Yes. No,

02:24

she was fantastic.

02:27

I'm having a blast. You know, just being here and seeing everyone and talking about, you know, digital and what digital means to their, their manufacturing. It's just, it's just empowering.

02:39

It. See, I agree with you. 100%. I think the challenge is, correct me if I'm wrong. But I think the challenge is, is trying to be able to distill it. distill. Digital, yeah, there's still digital transformation, distill it down into a cogent thought. Yes.

02:59

Yes. Yeah. And you know, so just since you bring it up. So at MSD, were manufacturing times digital, we are a public private partnership, funded by Department of Defense, we actually have a 22,000 square foot factory of the future where we distill. Yes. So you can come to our floor, and we will show you how digital works in a manufacturing setting.

03:23

Oh, I want to be there. I don't want to be here. And not to say it's bad being here. So somebody heard that

03:31

podcast, you can do one there. We post podcasts all the time. Just not yours yet. So

03:38

Rumor has it that I'm the number one. That's a rumor. Yeah. So where do you what do you guys call? I mean, we're looking at your vision, or what do you call home?

03:48

MxD? Yeah, it's in Chicago. We're located literally on Goose Island. So if you're from Chicago, just west of Halsted just north of Division Street.

03:57

So and that's where your your facilities located? Yes,

04:01

that's correct. Yeah, our facility overall is about 75,000 square feet. But our factory floor is 22,000.

04:09

So what do you use that? It's, it's, it's a demonstration facility to say, hey, here, yeah, got this. This is cool. This is this and, and as a manufacturer, I could just sort of waddle on in and and say, Yeah, I'm interested in learning more and seeing it in action. Yeah,

04:26

absolutely. I think really, I'll probably tell you how this works. So we have the demonstration facility, but actually we have funding that we provide to manufacturers. So we fund projects we try to understand from them and from others. What are the pain points? Do you like what we're hearing today, right in this conference. So then we distill that out into projects, and then we make project calls. So we've actually funded about over $130 million since 2014, on over 80 projects in different areas of digital cybersecurity and workforce. So,

05:00

is this in collaboration with other businesses? Or when you say projects, are you saying, Hey, we got this project? We'd like to whatever. How

05:11

does that work? Perfect. Yeah. So after we're done scoping what the pain points are, we will then release what's called an RFP. So request for proposal. And that's specific around an area. But then anyone, not just members, anyone can propose against that solution. We will host like a teaming day where companies can join on either virtually or in person, talk about, hey, here's how I think I could solve this problem. Or here's what I could bring to the, you know, solution, something like that. And then teams sort of self assemble, and then they have about 30 to 60 days to submit a proposal, then we review them both internally and externally. And then once we go through that process, we will fund one of those projects. So let's say there are five or 10 or 15. Proposals, we try to get the best one. And then we provide the funding. So let's say for example, I just talked a few that are about half million dollars, nine months. The key is that then the team has to do a one to one cost match. So there's skin in the game. Right? Right wants to ensure that yeah, whatever money they're providing got skin in the game. So.

06:20

So let's go back to let's let's expand upon that. So here's your Organization defines a problem. Yes, like, Hey, I see that manufacturers are dealing with this, whatever this is, right? Correct. Yeah. And then you're, then you're saying, we need to solve the problem. Correct. And then we're going to submit it out there. And because we're all about collaboration, we need to have more eyes, more ears, more heads into solving this problem, then you begin to review the RFP, and then you identify the best possible solution to solving that problem, which you guys defined. And then we build it, yes. And then then what?

07:10

Yeah, so then from there, we have project outcomes that we'll share with our membership, if you're a member, you get certain access. And then some of it, we also distill out to the public at large. So it could be a product, or it generally isn't because we operate in this TRL, four to seven technology readiness level. So 123 is basic science research. And then nine to 10 is kind of commercial. So we're in that what's been often coined as the Valley of Death, where we try to bring these innovations from basic research, and get them closer to commercialization. So, so the solution output could be a playbook or a guide, or it could be some software or something. But there's still some development that needs to be done. But we've, we've crossed that valley of death where they're shown some use case. So generally, the best teams, you've got a manufacturer that has that problem, a solution provider, maybe an academic partner, and maybe someone else. So it's always a nice mixture. It's a very diverse ecosystem we have, because these problems are truly unique, right? And there is no one way to solve. And so by bringing all these unique players together, we really come up with some very innovative ideas that the teams themselves say had we not put that problem out there. They would have never come together to try to solve that.

08:36

It's cool. Yeah. And again, I'm all about I mean, I think this whole okay, we identify COVID Bad Yeah, got it. Yeah, but there's some good COVID Absolutely. Oh, is good out of COVID. Is that people recognize the necessity to to collaborate? Yes. I don't have all the answers. I need help. I have this problem. I need help. Yeah. And that's a good thing to that's, it's beautiful to be humbled in that sense. Absolutely. So you get it to the point of seven. Yes. Tennis is commercial use? Yes. Who takes it from seven to 10? How

09:14

does that work? That really just depends. Those are things we're looking at now. We're trying to bring in people maybe venture capital or or other people so so that's why I'm saying it's a really diverse ecosystem that we're we're developing here. We haven't figured out the best formula formula yet. But we have that available and some members do take it. So depending on their tear status, if there's IP generated they can use it both for internal or external purposes. And so sometimes they'll take those technologies and move them on so it really just depends on what it is how it can be used and, and obviously, the way and maybe the amount because usually scaling up costs a lot of money.

09:59

You Yeah, it. It does. Yeah. So you get it. That's good. I look at it this way. There's never, and I would correct me if I'm wrong. Yeah, there is never, there are always problems out there that needs solving. Yes. Do you find you in your organization, there's this convergence of technology. So somebody's over here saying, Hey, I got this technology, I think I got this away. And it's somebody over here, say, I got this technology, and then thereby, whatever, the whatever, they come together, and they say, You know what, we'll come together. Now we have a new use case for solving. Right? Absolutely. Because it do help facilitate that, too. Oh, yeah,

10:46

no, so just perfect example, because that's exactly what we did. When COVID hit, we had already been funding a lot of projects around supply chain resiliency, figure using AI to in this case, it was a project with Dow Chemical, Microsoft and a university partner escapes my mind now, but Dow was really interested in looking at their outbound logistics and how they can improve that. So they were using AI to leverage and analyze what problems we're seeing with traffic or weather so that they can help their managers make decisions faster. So rather than taking, you know, three, four or five days to come up with a solution and their supply chain, this algorithm they developed, gave them solutions within less than a minute. Okay, so So that's that's not it, though. So then the pandemic hit, and they're like, Well, hey, what what can we do? Literally, what could we do? So we said, well, we have this, we've done this. So we put together Hey, why don't we look at the, across the entire supply chain, to look at leveraging AI so that it can address or identify problems. And let's see how we can help in that circumstance. So there, we took four or five solution providers that each had their piece, brought it together, we created this middleware platform, a software package that can now help and we piloted it with Tao, we've partnered with Oshkosh, Lockheed, DLA, the Defense Logistics Agency and a small business just to cover all our bases. And actually, it's wrapping up wrapping, wrapping up the project. Now it's it's ending up this month, and we have a webinar next in June that you can attend. It's go on our website, the webinar will be but it just it and they said like had we you not brought us together to help solve this problem, those five companies would have never come together. Not that they didn't want to they knew about each other. But this really provided the opportunity, you know, and the government funded that. But you'll never hear about those things

12:47

right now. But But I see that there's a tremendous velocity that exists within this this world, this digital transformation world, this non stop, because I just think that I think the future is pretty cool. Yeah. Right. It's exciting. Yes. And I love the fact that your organization is sort of sort of tip of the sword right there just and your your ability to be able to bring parties together in a collaborative in a safe, collaborative environment. Right. Yes. And and that's, that's a whole nother conversation, because some people don't feel comfortable working with my competitor. But but these are conversations and solutions that are necessary have

13:33

to have them. Yeah. And so what's great as a member, they all signed the same agreement. And so they're obviously NDA in places. So you do have a John Deere and a caterpillar talking to you do have microphones at Boeing and Lockheed talk, because they understand to your point, like we won't do this alone. These are common to all of us. Now, once the solution is done, how you put together a plan, that's fine. But why waste time on solving this when we can all do it together? Right?

14:01

See, you get down to a point where it's it the technology is the technology. And I think that because we are in a position where we can leverage these technologies always gets down to humans.

14:12

Yes, it does. We talk about that all the time. How do you solve disputes with data, but data with data? And we have great examples on the floor of how, at least in the manufacturing side of things, right? You know, usually you're in the room saying, well, it's his fault, not their fault. But when you have the data, then all goes out the window. And we have at least three or four examples on the factory floor where we demonstrate that and then, you know, manufacturers get it and the light bulb kind of go, like oh, wait, but I could do this. And yes, absolutely.

14:47

And as you continue to journey down this road and creating this collaborative ecosystem, and everybody's just kumbaya on and solving problems and doing doing that. There has to be also With an acceleration of understanding to it probably just as you know, we got it. Oh my gosh, I understand it, and it just keeps on going and higher and higher and faster and faster. Yeah.

15:11

Well, and what's truly exciting about that, because I talked about the kind of digital technologies, we also focus on cyber, but for the operational technology side, so the equipment, how do you secure the equipment, and then the workforce of the future and why I'm saying this to you, because you were talking about that kind of ramp up. People automatically assume technology will remove jobs are gonna get and that's that is furthest from the truth. So to your point, it's not only are you ramping up on the technologies, but the people's capabilities and their skill sets and what they can do leveraging that technology. That is where it becomes transformational because now, you don't necessarily always have to have a degree in this or that you just need the right skill set. So in our in our hiring guides that we have on our website for free. It talks about what are those critical skill sets that you need for the future. But again, I'm a PhD in metallurgy and materials as a doctor, I am a doctor, I taught in academia, but you don't need to be in college to do that. You can have some technical skills, maybe we need everybody in manufacturing, right? We don't just engineers. So this is something that I'm passionate about. And so are

16:27

you are it's cool stuff and I'm just geek in a big way and I and your your, your mantra, your purpose, your focus has been, you know, chirped about over and over again. I guarantee another conversation to have is that whole upskilling and reskilling workforce management Do we have it does? Does the university have the Nimble capability of being able to train the workforce of the future? That's a whole another debate?

16:57

Absolutely. And there's a space for them. Absolutely. Because, you know, when you're in a university setting, you're really free to express or to look into things dive into thing. But sometimes, especially in the in the manufacturing environment, you need to do things right now, today, you need people who are nimble and thinking and not necessarily always technical, because the technology now is getting you to that point where it can assist you, and really help you but you need to know how to integrate those things, right? You need to know how to communicate those things. And so when I taught I would tell my students, hey, you're gonna come up with a great idea. But the guys on the factory floor or there, they may not know the technical piece, you got to give them what it means to them, how it impacts them. And that's again, what we do at our places, showing them how it impacts and then they get it right.

17:47

Yeah, oh, butterfly. Oh, come on. Not. I need to go to your your place. I

17:52

gotta be there. You've got to open invitation.

17:55

And there it is. You heard it here. He is the president. So so how does somebody get ahold of you? Let's say a company saying hey, I want to be a part of this. What's your How do they do that? Yeah,

18:06

WW MX D, USA. dot o RG. Come on by and we'd love to have so cool. Thanks.

18:15

Oh, loved it. All right, let's just we're gonna have all the contact information for Frederico go out on industrial talk.com. and So fear not, we're going to have you know, all the information so, get a hold of him. You will not be disappointed. Thank you very much for joining. We're gonna have another great conversation shortly. So stay tuned.

18:34

You're listening to the industrial talk Podcast Network.

The post Federico Sciammarella with MxD USA appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Michael Bates, General Manager, Energy with Intel, Corporation and Phillip Carey, Energy Consulting Expert about “The Electric Utility Digital Transformation Journey”. Get the answers to your “Utility Digital Transformation” questions along with Michael and Phillip's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MICHAEL BATES' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/mikebates35/

Company LinkedIn: https://www.linkedin.com/company/intel-corporation/

Company Website: https://www.intel.com/content/www/us/en/homepage.html

PHILLIP CAREY'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/philcarey/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

utility, phil, Intel Corporation, grid, people, power, talking, system, world, energy, companies, consumer, stranded assets, customers, relay, generation, happen, industrial, industry, Southern California Edison

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat,

00:19

grab your work boots,

00:21

and let's get All right.

00:21

Welcome to the industrial talk podcast absolute, again, honor that you have joined this podcast, this platform that celebrates industry heroes such as yourself, it is a no legacy thinking zone, do not even come to me and say I've got some legacy thinking. Because everybody within industry is bold, brave, daring, greatly innovative, solving problems, and changing lives and changing the world as we speak. Thank you very much for what you do. You're making my life better. And that's really very special. All right, we've got to on this particular podcast, we have a gentleman by the name of Michael Bates, General Manager, energy at Intel Corporation, mad skills. We have another gentleman by the name of Philip Carey, he's a consultant has his own consulting firm, had many, many years within Southern California Edison, and we're talking about the utility digital transformation. It's an important topic, and it must be discussed, let's get cracking. All right, we have a it's a bit long, because they have a lot to say, it's an important topic, a couple of things that you can do. One, you can listen to part of it, come back, listen to it again, because it's important. And two, or two or both, that doesn't really matter with me. You can go out to industrial talk.com, use the player, speed it up, boom, you're good to go. But these two individuals are absolutely exceptional, sees what has to take place within the utility space. And it is really for me being an industrial guy. And being a utility guy. I really geeked out on it, because it was exceptionally a great conversation. So I hope you enjoy it. All right, let's take care of some business real quick. I want you to get your calendar out. And this is the IoT solutions World Congress in conjunction with the industrial internet Consortium. This is an event taking place October 5 through the seventh 2021 in there talking about IoT AI, edge. You name it digital twin. I like this one quantum computing. How about that there is no stopping the future. It's absolutely spectacular. All right, put it down October 5 through the seventh, it's in beautiful downtown Barcelona, Spain, let's get our lives back in gear. That's what I want. I want I want ever this next normal to include travel. That's what I like. And boy, the people of Spain, this organization IoT solutions, World Congress organization, as well as the industrial internet consortium put on a fabulous, fabulous show. Been there a couple of times, broadcasted live from there, enjoyed every minute of it. Next one, put it on your calendar. This is in Cleveland, Ohio, Cleveland, Ohio, this is November 9 through the 11th. It's the manufacturing and technology show. And if you've never been to Cleveland, put that on your bucket list because it is a beautiful place with great people. And this event will not disappoint whatsoever. That's the manufacturing and technology show November 9, through the 11th. Put that on your calendar. A must attend event Oh, I will be broadcasting from there too. And connecting with all of the incredible individuals that are just innovative, that are bold, are brave. They're daring greatly. And you know what they don't do? They don't have any legacy thinking, boom, love it. Alright, let's get on with the interview. So this one of the the topics in one of the things that I was always sort of wrestling with, specifically to the utility space, is the fact that how does utility given all of this the renewable stuff that's taking place with all of the real innovative stuff that's being put onto the grid? How do they manage and how will they manage going forward, and it is a digital transformation, compensation and digital transformation solution. And these two individuals, Michael Bates, and Philip carry, bring the dog gun insights and wisdom. So enjoy the conversation. Welcome, and I appreciate you guys wanted to talk a little bit about the electric utility digital transformation journey, and it's a journey. Welcome, guys. How you guys doing?

04:49

Doing well? Thank you.

04:51

Alright,

04:52

got it. You know, you got to do it. Nobody knows you. So you got to just say Hey, Mike, give us a little background on who you are because they haven't gotten out to your LinkedIn stat card right

05:02

now. Okay, well, I haven't seen it either. But I'm glad to know that it looks good. And thanks for letting me go first. You bet us and thanks for inviting me enjoying conversation today. Cool, have a little background with Phil so we can share some of our common experiences. But my role at Intel is to look for opportunities to apply our technology and convene our ecosystem of partners to address big industry challenges in our energy verticals. Our energy in our case includes oil and gas power utilities, the new energy service companies that are getting into the renewable energy services, for example, the EB charging area as well, as well as digital oilfield smart AG, and water. So we look across different areas of energy and where they impacted the grid is there

05:55

like that smart AG, I had an opportunity to, I can't remember it was in Oklahoma someplace. And the the innovation that's being applied to AG, it's impressive. I just think it's cool. Everything's cool.

06:12

Let's talk about it. If you want, there's a couple of interesting projects going on in here. We might have

06:15

to just sort of dovetail and just go off on a tangent, Phil. Thank you.

06:21

Yeah, so my my backgrounds a little different. I was formerly at Southern California Edison for 22 years, in it the entire time, but started out in IT operations. And then at one point, found myself in a architecture group, and then transferred into a group called it smart grid engineering, where we were an IT group that was embedded with the OT group in transmission and distribution, the advanced technologies group. That's where I learned a whole lot about the business. And while I was there, develop this common substation platform. And I retired at the end of 2019. And now I'm off on my own as a consultant. And I've done some work with Intel and with Dell Technologies. And here I am.

07:22

It's funny. I think the internet says when you retire, you become a consultant. I think so. There's nothing else you can do it. It says,

07:31

Why the internet and my wife keeps saying I thought you were tired? Well,

07:37

you don't want to get out of game now. Just kidding.

07:40

No, you're right. You're right on the money on that one there. Because this time is very, very exciting. Very interesting. And I don't have the answers. But people like you, Mike and Phil, are in the game. And you're you're talking about this. And so we're focusing in on utilities. And typically, utilities tend to be sort of legacy thinking, this is why we're here, this is the end and it hasn't really changed for a long time, whatever that long time. might give us a little sort of, no, no, no, I'm gonna take it to Phil, because he was with Southern California Edison, not to say that you're not that important or my, you'll get your guide, okay. It's just sort of give us a little sort of that utility thinking, not today, but in the past sort of that utility thought process.

08:33

So the, you know, the current utility networks were designed, you know, we're using 100 year old technology, essentially, it was designed to generate electricity, and to deliver it to customers. And the utilities job was to get that electricity in one direction from the generator to the customer, and to balance load with generation. And as long as load and generation stayed balance, and electricity was flowing through the system, everybody was happy.

09:10

It's true.

09:13

Such a simple explanation, but it's like when I come into a room and I flip that switch me consumer or me, manufacturer or me, whatever that power be, but better to be delivered at the right cycles, rival to all of the stuff it has to write. And and that's the way utilities have been developed. It's just that's how that's what it is. And rightly so. But what's changing Mike?

09:46

Well, one thing is changing is, you know, the model is changing. And, you know, to Phil's point that utilities, the past and still current were built around reliability, keep the lights on so the talent They acquired the training they gave the policy and regulation to support that model, it's all been ingrained for, like you said, since the really much the inception of electric delivery, one way flow of power from centralized generation coal plants, nuclear plants, then through step down to consumption at the far edge, that's been the model and the bill, then the technology has been in place to support that model of keep the lights on at all costs. And I think Phil might agreed he's much more into the technology side than I am, but it feels like a siloed stack of solutions have been built around this grid reliability model. And now, the grid, the delivery model is really turning upside down. It's not it's changing from that one might flow from Central generation to to a flow from hundreds and 1000s of millions of points of generation on the opposite side of the grid, the other side of the substation, so it wasn't built to take on that two way flow equipment, maintenance costs go up because equipment wasn't designed for it, there's lost opportunity cost, because you're not connecting these new loads in a way under the kind of common substation platform to fill required. So it's a major shift of focus from the the generation side, down to the consumer side, consumer own asset side. And now you're asking a company that's been built to keep the lights on to now become a customer focused company. Look, you know, if the opportunity in the future is around services, you got to remake and re engineer a company to make that pivot. And it's hard for some companies to make that pivot, especially in the utility space.

11:49

Yeah, and, and you know, an example of that. And it's not this, not the utility industry, but IBM used to be the biggest hardware manufacturer in the world. And today, there are software and services company, they hardly make any hardware. So this is where the utilities need to go. And they need to look at how their business model is changing. And accommodate that.

12:14

Yeah, if you don't mind, God, I was just gonna add to that, I think the other thing I've heard the other comparison, I've heard Phil, and I think all of us on the call around to remember the telecommunications restructuring where the companies like the southwest and Bill's of the world who built all that infrastructure to enable what we see today, were not the companies that really profited from it, it was Facebook, Google, Amazon, they use all that infrastructure that was built and created services around it. And the infrastructure providers haven't even caught up since then, I think that's one of the inflection points we're at today is who's going to own that piece going forward.

12:51

So in a sort of simplified in my head, is that utilities were built in a way where I generate power, I transmit that power, I stick it into a distribution substation, and I just keep on bringing it down, bringing it down to the consumer level today, and that's fine. That's right, I see that flow. But today is like, okay, we have some that flow that go that way, right. But then on the other side of that, that transformer or that bus is is also generation that's happening on that side. So what so now we're saying it's got to flow the other way, and it's got to flow into this magical system. And it's not supposed to suppose just happen. It's like everything just sort of lines up. But that's not the case. That's not the case at all. So So there's a couple of things that I see taking place. First off, and I think it was you, Mike? Yeah, it was probably you. The toothpaste is out of the tooth, the toothpaste is out of the tube, it's out. So so we're heading down this road, it's happening, whether we like it or not, it's happening. So as a utility, let's say I have my utility hat on, I've got to do something about it. What problems is this new sort of dynamic grid had a causing on my system, Phil.

14:21

So one of the large problems is load doesn't necessarily match the generation system specifically out on some of the feeder circuits. So to combat this utility, really needs the capability to be able to reconfigure the feeder circuits to better match the load. Another issue is in the past, if I had a fault on one of those distribution circuits, I could tell by measuring the power flow through the relay And when it got out of specification, I knew there was something wrong, the system knew there's something wrong. And that relay would send a trip signal to the to the circuit breaker. Well, now that I have generation on both sides of that relay, how do I detect the fault? point? Yeah. So that's where some of this digital controls come in, so that we can measure and, you know, know how to deal with two way flow of energy now.

15:33

So here's the funny and here's a, here's a story from my past. So when I was with Southern California Edison, I knew, you know, I'd go into that relay room, I have that smell, and distribution voltage, I can always see, I could always see the lights, right, the lights, they'll, they'll dim. And I'll say, okay, that's what they'll dim. Okay, that's too. And I know that the, the testing the relays physically test the line. So if it, if there's a there's an, an interruption, they'll Test, test, test, and then lockout three times that was like the, the policy at a time, right. And my dad, as a former lineman, when he would watch the lights. And as a kid, I'm going to hex you're probably right, and you'll see it one, and it'll count two, and then he has three. And then right off the bat, he get a call. But but that that's old time thinking that's that's old way now with like you just said, Phil, you've got generation on both sides. How does that that physical, a really know what's going on? Mike? What other problems are utilities dealing with? In this particular? Whatever we call it? I don't even know. Is there a term that we can call this particular world that we live in from utilities perspective?

17:05

The general term, I've heard his energy transition, but that that includes a lot of different things. But that's the term I'm just gonna run with that one.

17:12

Yeah. All right.

17:15

So other other problems that they face. And again, this some of this is not some of this is technology, although I would argue the technology exists to do the kind of things that Phil and I are talking about. It just needs, there needs to be investment in alignment, mostly through right policy and regulation that allows for the type of investments. And I think we're getting there. I think there's other other market drivers. So you asked the question before, Arianna asked it. You were saying that, that this was an evolution. And you and I talked about this before I was at a neighbor's a distributech dinner or something? And someone asked the question, this was two years ago, or maybe three years ago. It's like everybody in the room that thinks that this is an evolution, raise your hand. And literally three quarters or more of the room raised their hand, no, this is an evolution. And it was mostly utilities, the understanding that this was an evolving process, it was under their control or to kind of evolve it as they drive it. But I think what's changed now and then the rest of the 10% maybe said revolution, I think if you did the same poll today, it might be the opposite. Because I think there's market drivers outside of the utilities control that really is forcing the change. One is a focus around sustainability, and impacts of climate change. That cannot be ignored by the utility. So mandates by states companies company's, again, in areas where particularly in areas where there's been energy resiliency issues like in Texas, around the storm in California around the wildflower wild fires, where companies are looking for alternative sources to roll their own energy systems. So as more and more of those, if that pain point keeps bringing more and more companies and customers to roll their own energy, that's less, that's more of a problem on the other side of the grid that Phil's talking about. So corporate sustainability driving a lot. And I also think we're gonna start hearing more how financial markets are looking at carbon based. So companies with high carbon footprint carbon based assets, which will move companies again away from that one way flow of centralized power, which is dirtier, in general, to more decentralized power on the edge again, exasperating the problem. And then finally, EBS. You know, you One could argue we're at the inflection point now. But if you follow this industry at all the companies that have declared the end of combustion engines, the policy regular the support, from, you know, Europe and US around the administration, so think those market drivers and again, I started going so long here, but those market drivers are really pushing them in ways that are forcing them into this This type of a platform that Phil's talking about to be able to enable more services and and become a player in this new opportunity. So

20:09

great. No, you know what, it's a little bit more than that, because it's the regulators as well. Yeah, you look at California's remote, renewable portfolio standard, going to 100% renewables, I think it's by 2050. And Washington state where I am at now, just in the last week or so, passed a carbon tax resolution in the house. So, you know, those kinds of standards are coming here. They're coming everywhere. So,

20:42

okay, so

20:43

let me just you brought up a lot of good points there. Mike one, I think you're absolutely right. 11 illusion versus revolution. And I think we're at that point, I think we're at that revolution, I just think that there's too many things taking place in the market today. I think the drivers of sustainability, climate change, market, ie V's and the regulator, those are challenging conversations to have one of the things that and I'll throw this out real quick, because it just popped into my head. If If carbon based assets are going to be, you know, viewed poorly, how do you even how do you even structure a financial value proposition around a traditional generate? I think it's just going to by virtue of that, nobody's going to be able to wrap it with any type of capital. That'd be tough going forward, because you still have embedded assets that are still having some sort of rate of return

21:41

and still am being amortized. Right. Yeah. So

21:45

utilities don't like stranded assets. Yeah.

21:49

Geez, Phil, I haven't heard that one in a long time stranded assets. I forgot about that one. Okay, listeners, I have a utility background and stranded assets was a word that was battered stranded assets get shut the front door. Okay. So, so now we've we've painted the picture. And there's a lot of dynamics, it's very fluid out there. And before industrial talk, we've had number of conversations that evolve revolve around the term industry for Dotto, we've talked about the edge, the cloud, this that everything around with that. But what component that was really missing was, was that utility, how does the utility fit? I get it in the manufacturing world? I get it. I get it in the oil and gas, I see it I see what they can do. Utilities because of their short of the way they look and who what they are. This is a this is a difficult question. Now with that said, what has to change? Phil? What has to change in their mindset? Because they're not going away? Without being song without being dragged? But it's happening? What has to change?

22:59

Yeah. And you know what? The technology of this is the easy part. Right? Michael mentioned, some of that technology is already around, it's usable. New technology is coming on board all the time. The problem is more with people than it is with technology. A lot of utilities don't even realize yet that they need this digital transformation. It hasn't quite hit them yet. I've been in conversations with many utilities. And you know, some of them are working on it. Some of them say now, we're not. We're not even thinking of that yet. But they need to be. There's a couple of forces at play here. First of all, if I'm a utility operator, you know, I have to meet my safety and safety numbers. Otherwise, my regulators will be really upset with me and could have some financial penalties. So if I operated my grid, and it was stable last week, and this is the way I did it, that's the way I want to keep doing it because it's a known commodity. And, you know, nobody can fault me for doing something new that didn't quite work out.

24:25

It's true. Um,

24:27

another issue is what I'm hearing now called the silver tsunami.

24:32

Yeah, I've heard that too. And it's not just is it utility? What they they've been talking about the silver tsunami for years and years and years. You know what they do? They retire, they retire, you fill and then they bring you in as a consultant.

24:48

That's what they do.

24:49

That's the

24:52

first time I've heard it.

24:53

Yeah. So I guess what I'm saying there is that many of the workers on the OT side of the house. So the transmission and distribution in the case of utilities are people that have been at that utility for 20 3040 years. And change is a hard thing. Yeah, you try to move one of these guys cheese, and they're gonna let you know that they want their cheese where it is. Yeah. Oh, yeah. Um, so the people, part of this is the hard part, getting people to accept the new technology, and also learn how to use it.

25:35

So it's silver tsunami, is that massive retirement that people like Phil, were referring to, they've been there for 30 4020 whatever years, right? And then all of a sudden, hey, I can retire. And then all that knowledge, all that intellect event, utility stuff just goes right out the door, and onto the lake. Where the end and and what do you do as a utility? And I remember I was working with another utility in Arizona, and and they were having the same thing and these planners, so you can you can walk into the planning department, and you can say, Yep, retirement, retirement, retirement retirement. And, and they know where all of the switches are, they know where all of the funny, funky things that are out on their system that they got to be aware of, and they just let the crew know, right out, whatever all of the stuff that's out there, gone, gone. And, to this day, we still don't have a real solution of saying, okay, we'll let you go. But we've got to go inside your head and pull out that information. And maybe until can get to that probe and just stick it on an endo system

26:42

now neuro link, thinking about it. So interesting stuff out there. A quick side story on that. I live in Texas, I think I told you that. And we had this winter storm that shut everything down. And I remember, I'm not going to mention the city, but one of the city water systems went down because it couldn't get the emergency backup system back up. Because the owner's manual was lost and all the knowledge about how to turn it on and connect it. So it sat there for two days until someone anyway it's kind of a symptom of the way you're just talking about it. So somebody just raised up their hand.

27:15

Hey, Scott, remember how to do it. So Scott raises his hand, he goes, Hey, can you turn on this water? Certainly can but

27:23

bring him back as a consultant. Last year,

27:27

that's right.

27:28

I have a number in mind. And it's on my napkin right here. And I'll sled across the table. And you let me know. But it's it's the truth. It is such and that whole Texas thing. That whole Texas and and for some of the listeners out there, they had a real winter storm in Texas. Now Texas is a unique system all to its own. It's called ERCOT. Right? Did I get that? Right? And so it's sort of this little unique utility Island in this all other, you know, utility type of grid. And they were they were they were challenged.

28:04

So you really highlighted the problem statement that we're talking about. The biggest, biggest feedback on during that time was there were areas in the archived grid where the downtown areas were totally lit up buildings were running full blast, even though no one could get to that building. Everyone was at home, while you know, nearby neighborhoods were having rolling blackouts, or in some cases, you know, days long blackouts. And the response was, well, we couldn't turn those switches off because they're on circuits where critical facilities are but that is not true. That gets to Phil's point. That technology exists today to do scalpel like precision, like control of those loads to turn those places that are in demand that aren't needed to areas that are without it again, it does. I think it takes a willingness. And I think a different approach to policy as well. And also willingness to invest to put that technology in place to do the things like that. Again, it's just it's not a, it just doesn't feel like rocket science to me. Yeah. But

29:09

here's, here's the thing that I have a customer and I don't want it in my backyard. Sure. I'm all about sustainability. But I'm all about having that nice, you know, turn on that light whip into my computer, have that nice clean power, just sort of making sure that things don't, you know, fry. So is this new, brave new world? Something that is really consumer centric, or is it something that it's going to cause me Yanks

29:44

either one comfort film.

29:48

I don't know that it's so much consumer centric, you know, back in my SC days. You know, we did the AMI, the automated metering infrastructure project, and we put Smart Meters out everywhere. And we made, you know, 15 minute meter reads and hourly reads available to the customers. And guess what? Most of them didn't care. They wanted their bill at the end of the month, they wanted the power to be on when they went and flip the light switch. But most of them really didn't care to go and look and see what their energy usage was at three o'clock in the morning on Wednesday. So I'm not sure that it's so much consumer driven, as it is sustainability and regulator driven.

30:37

That's interesting. You got it. Yeah, I was like,

30:40

Yeah, I would. I mean, I would counter that, I think there is an opportunity. And again, I think utilities have a great place to be the provider of these services, to engage customers. In a way I call it almost the democratization of energy. So that that power produced end or not consumed, in partnership with utility allows the consumer or some people call these prosumers producers and consumers of energy to participate in a market in the same way other load nodes can participate in a market. And I think that will facilitate more, or one, it's going to facilitate resiliency into the grid, because the grid is if we can optimize and orchestrate those many, many different loads. But I know it's yet to be proven. And I agree with Phil on the energy management data. I didn't think that was very sticky, either. And some of the projects I've seen, but I do think if there is a way to, to make it really easy for consumers to participate in an energy exchange, you'll drive higher adoption of these technologies.

31:49

has to be super easy,

31:52

breezy. And I still like it the most part, the average consumer wants their energy clean, green and cheap.

32:01

Which is right would be difficult, right? Yeah. It's like, got it clean, green and cheap. But the Something's got to give in that particular. So we've we've, we've created this reality the utility grid is there's a lot of mechanics going on out there. There's a lot of embedded assets, there's a lot of just old stuff out there, too. It's like, there's old stuff out there. And and some of its buried and some of its in these, you know, the relay sheds, and there's all these assets out there. How do we then begin to transition? Taking that reality taking the resistance of utilities to a certain extent, some are a little bit more willing than others in nacionales? It's a it's definitely a cavalcade of feelings. Where do we start? Does the technology exist to be able to transition to this night? This this whatever this digital age that we want to go to? Phil?

33:04

For the most part, yes, some of the advanced stuff, not yet. But we're really close to it. And like I said before, I think the technology is the easy part. So yeah, here's a little anecdote from me. You know, back when I started working in the smart grid engineering group, we were working on a on a large project. And my job was to assist the OT guys, in doing some of the computer control. I was the infrastructure guy. And I saw the way that some of these things were were happening. And being an it being a data center architect for as long as I was. You know, we had been doing things for years and years and years that were pretty reliable. And I went to one of the engineers, and I said, why are you doing it this way? We can. I mean, there's this system, and we can, you know, make these changes, and it will make your life a whole lot easier. And he didn't want to hear it. That's not the way we do it. So pretty.

34:14

Pretty common. Unfortunately,

34:16

I had a unique capability in that I had essentially my own lab there. And I had access to their labs as well. And I decided that, you know, I've tried to explain how I think this technology can work. They're not getting it. So I need to build it and show them. This is how it works. This is what it can do. So I did that in the lab and showed them and over time and it did take time I started getting questions about the technology. Well can it do this? Can't do that. What happens if we try this? Come on Phil, that that's,

34:56

that's a, that's a long tail type of solution. I've just got to say There we go. Okay, I'll show you. I'll create it. And then and then when you do create it, it's like, well, I'm interested in this little point here when you got this whole solution, right? And it's like, Hey, you got a kid. It's like, man,

35:16

but it was good because they thought of things that I didn't think of. Okay, right, because I was an IT guy. Right? So they would come to me, Well, can I can? Can it do XYZ? I'm like, Yeah, I think I can make it do that. So that led me to more innovation, innovation. And, and frankly, that technology, the common substation platform, basically a compute system virtualized that's built on industrial hardware that can sit out in a substation and operate, that allows the engineers to think about ways to do things that they could not do in the past. And it you know, it frees up, you know, out of the box thinking, and I hate that term out of the box, but I'll go ahead and use

36:08

it back back to those cliches, right? You just got to roll with it, because I don't know, I don't know of any other, it's just got to roll with it. Go ahead, Mike.

36:15

I was just gonna say it also unlocks innovation and in giving the utility, the ability to securely federate that data out to the developer world to look for opportunities to provide new services to customers, because there's data there, once you consolidate under the platform that Phil was just talking about, unlocks all kinds of key, some that utility is going to see right away and, and develop on their own, but many others, if they can figure out a way to federate it out. Many others will come from the from, from the from the app development world,

36:49

I gotta interrupt real quick a federated out, what do you mean by that?

36:53

So I mean, so federated, like in channels, so data sent autonomously for certain purposes and for specific up for specific applications. federated out, so in a secure way. So that, and again, I'm getting an error, or I'm touching errors I'm not that comfortable with. Okay, I

37:15

just didn't understand. It sounds good.

37:17

Oh, it's sharing the data in a way to to certain audiences that I think that value, and it's really secure exchange, does

37:24

that feel? Yeah, cuz if you look at it today, meter data is over here. And voltage measurement data is over here. And outage data is over here. And in most cases, that data never meets. But if you could combine that data into something useful, and then run some analytics against it, a good example is that most utilities inventory of assets is dismal at best.

37:55

And they're done that absolutely understand exactly what you're saying. I know that was there.

38:01

Yeah. And I think, for the most part, if you look at the field, utility does not really know what transformer My house is connected to. Yeah, they may, but they may not. They know it's one of these in this area, because the houses in this area. So there was a program that I saw, where the utility was able to take the voltage measurement data from the smart meters and run analytics against it, and determine which group of houses were connected to the same transformer. That's just a small example of when.

38:48

Yeah, and that's good for, that's good for customers, right? That's good. If I'm out in the field, and I got a power outage, right? And if I had that data, I would know that that Transformers feeding this neighborhood or this group of houses. And it allows me to think a little bit different. I can switch over here, do this, like it changes my look at the grid. If I'm out in the field and say, switch there, do this. Oh, that's, that's okay. We got it.

39:15

That's fine. For the most part, smart meter data is transforming the way that repairs are handled. Right? Because the old way is, first of all, the utility didn't really know that there was an outage until somebody called and said My power's out. And then when that somebody called and said the power's out. They would send a patrolman out to go and follow the lines and see if they can find where the problem is. Yeah, we're now you get outage reports from smart meters if your utility has smart meters, and they can pretty much pinpoint where the trouble is.

39:51

Yeah. I like that one. One other interesting project that's related. I've been part of is an idea to deploy, I'll call it autonomous mobile batteries. So batteries charged up and outside of the community in areas where solar can be. So this would be in an area. This has been particularly in in a very dense city environment where you can't put a lot of solar. And so if you would put the solar farms be on the outskirts of town, and mobile batteries would be there charging and discharging out into the network where the power is needed. I mean, it would be large size batteries, it could even be smaller size, where they're dual purpose could be even transportation. So picking people so it's a mobile battery first and then. But that type of technology that Phil's talking about, would be able to map out that autonomously move those energy resources around in a way that makes it look like baseload, which is what we're trying to replace. You don't until you make it look like baseload and act like baseload. Yeah, be hard to get to those mandates.

40:59

But that's, that's part of the problem, though, with the way that people think about change, right? Lots of utilities have automation, automation to where a operator pushes a button, and XYZ happens. You start talking about autonomous operation that scares the heck out of people. Because right now, just about every operation that happens on the grid is initiated by a human, human in the loop. So you know, the outage management system, the energy management system, it comes up with a solution, and then waits for the operator to say, execute and go.

41:41

Yeah, it is still down to that switch. Yeah. You're spot on now. And it's Yeah, but but okay. I'm bullish on the future. I'm bullish on the ability for smart people to deal or to address these opportunities, these challenges within, and I believe, I believe, from a consumer perspective, either we will be unaware, which is good. That's not aware. My path. Okay, I'll give you an analogy. So this is what happened. It's those micro interruptions that when I was alignment, would drive customers crazy, like a blip. And the reason for that normally, before an analog clock, no big deal, don't they don't care. It's still three o'clock. But when we came to the digital clocks, and you have that little interruption, then everything in the house or blink clock, high voltage power outage, and and that's when everybody said, Well, I don't like this, what's going on with my power? So if we can make it to the point where people are, they don't see it. Right, then I think we're good. But but I think we can answer these questions. Mike, where do you see it sort of going? I mean, what do you put on your future hat? Let's, let's say what if dream? What do you think it's going?

43:07

Pay? Well?

43:08

Yeah, so first of all, it starts with something you asked earlier, which is what do we need to do? And then I think one of these things? Well, the domino, despite the market drivers we talked about, I still think there's a lack of education to consumer level on some of these challenges. So I think I'd say one of the big things we need to invest more on is consumer education. And when I say consumer, I'm talking about every type of consumer, not just residential, multifamily, but also corporations and commercial industrial on, on what this smarter grid to use a term that's over us can deliver in terms of benefits. past that, I think the future will look like a lot of what the lot of what the content delivery world looks like today, the Netflix streaming world where when they first started delivering content, they recognized it, you know, coming from a central server was not going to not cut the deal. I think now as we expand in the ways we've talked about, I think a tiered compute network is going to be what the future looks like where the right amount of compute sits at the right part of the transaction. And there's a platform layer, like what Phil's talking about. I think that orchestrates that. Who wins that role. I think it's still up for grabs. I think the utilities are still in the lead position, in my view, because one, the position they have today, is still pretty sticky through policy and regulation. I also think their brand is still valuable in this area around the new services that create, but also recognize the new market entrants that are coming into this space. There's super ambitious, so companies like shell and some of the big oil and gas companies gas and oil. Yeah, so that's so Who wins that platform play, I think is who the future winners are that. But I do think it's a big platform play that orchestrates this, this new energy system we're about to fill. What do

45:11

you think the future looks like?

45:14

The future is definitely digital. Gone are the days where the grid is stable because of inertia. Meaning that Yeah, most generation is done by a big spinning mass. And that mass wants to keep rolling on when something happens. We're going all inverter base now with wind and solar, which really needs some fast controls, to stabilize the voltage and, you know, keep things up. I think utilities, a lot of them have realized that they need to get there. Some are just beginning the journey. Some are still saying that's not gonna happen. But

46:00

yeah.

46:03

Okay, go right ahead and think that, yeah, so um, it's, you know, it's coming. And we need to educate everybody. The operator,

46:19

yeah. But here's the funny thing. And being in the, in the education, there's one, there's always going to be that percentage, and it's a high percentage, I really don't care. I just, I'm not going to listen, I don't care. I've got to dig this ditch out here. And I'm going to be doing that. But what's interesting, if we truly desire, a sustainable, nimble, you know, a system, the digital solution is the only way that we're going to get there. The physical solution that we have today does not allow for any of that, really, it sort of here, yeah, we'll let you have this little area here, whatever. But to truly transform and create something that is sustainable. It's a digital, it's a digital innovation type of conversation. You won't get there. And I guarantee you, they'll lose that battle.

47:14

And furthermore, Scott, it's a digital control at the edge. Yeah.

47:19

Oh, there you go.

47:20

Some some of these operations that are going to have to happen quickly. Yeah, there's not enough time to send those digital signals back to a central location, have it processed, and then a command sent out to do something. It's interesting.

47:34

Yeah, there's a Functional Safety component to that, too, that you mentioned, Phil, when powers come in the other direction. And there's an outage, you got to know if you're a lineman, what this what this, so the system has to automatically adjust for the safety components of this new system as well, immediately,

47:50

well, and then there's another big one is when you start decentralizing the system, and run these systems over networks, you need to pay a lot, a lot of attention to cybersecurity. That's,

48:07

that's a whole nother conversation you're spot on on that one.

48:10

It is and, and you can, in my opinion, triple the amount of compute power that you need to get this work done, when you lay out lay over the cybersecurity components on top of and so the, you know, the computers that they use today, these families, pretty gutless computers that can get the job done today. They're not going to get the job done when you lay cyber security over the top of it. Yeah. So

48:41

it's doable? are we are we you know, I mean, I'm talking to to the best in the business. Is it doable? Are we gonna get there? Whatever their looks like?

48:52

I think we are.

48:53

Yeah, I think a lot of it's being done. There's demonstrations of this. Again, it's not at scale yet. But yeah, I totally agree with Phil. It's not a technology problem to solve. Technology exist, to assemble the platform to deliver the services that we just described. It's your it's the people for sure. It's also the momentum behind the incumbent legacy system. There's so much investment in it all the way up and down. That it's hard. It's like moving a tuber aircraft carrier with a tugboat. It's just really hard to move it I think that's fucking about that

49:32

now, but it's gonna happen. It is and we're gonna have to wrap this conversation up. We've been going for about 45 minutes however, Mike, how does somebody get ahold of you?

49:43

Michael dot e dot Bates at Intel coms best.

49:46

Excellent. Phil.

49:49

Phil at Carey consulting. services.com is your last

49:54

no you I like your last name is it? Do you know the guy Hey, here's my resume. You two were excellent. This is this is just scratching the surface and I, and I can see additional conversations taking place as a result of this conversation. Because I mean, we haven't even talked about the regulatory component. We haven't talked about any other. I don't even have the answers. And and I like the fact that it does, it just gets down to people. And then once people make, make that decision, saying, Yeah, it's gonna happen, then things do happen. But you're right. Technologies technology. Just is,

50:36

yeah, you know, and and You're so right. When we were working on some of this new technology, we went out to one of the locations where the engineering groups were gentlemen, from the networking group, and myself, we went out to discuss IP addressing schemas with one of the substation engineers. And first of all, we started out with him, not trusting us, because we were from it. But by the end of the conversation, by the end of the conversation, he was ready to throw us out of his office physically. But a year later, he was one of our champions. Yeah. When he finally realized that this was coming, and that there was no way he was stopping it.

51:33

is a cool,

51:34

jump on board, baby are jumping the pool, the water's fine. It's all nice and cool and refreshing. I'm gonna have to do it. Alright. Thank you very much. Okay, listeners, thank you very much for joining the electric utility digital transformation journey. It's a mouthful, but it is what's taking place today. Oh, I forgot to ask you. It's global. we're not the only ones that have to deal with all of this is global maybe. And he says some extent or another, but it's a global challenge that I believe that technology can solve, but it gets up it goes right back to the people. All right. Thank you guys.

52:12

Have a good one.

52:16

You're listening to the industrial talk Podcast Network.

52:24

All right. Big old shout out to Michael Bates, as well as Philip Carey. Both are just top notch professionals in the world of digital transformation for utilities. They're solving big problems. look them up, get out there. You'll have all the information out on industrial talk.com. Again, I want you to make sure that you put this on your calendar is the IoT solution, wrote Congress, as well as with industrial internet Consortium. great people, great organization, great event, that's October 5, through the seventh and beautiful Barcelona and the next one that we want to make sure that you put on your calendar is the manufacturing and technology show. And that is in Cleveland, Ohio, November 9 through the 11th 2021 put the Cleveland trip on your bucket list. You will not be disappointed for great food, great people call for you. Alright, people be bright, daring greatly. That's what industry is all about. Hang out with more bold, brave, Daring Greatly people and he will change the world no legacy thinking here. Ask the question. Why not? What if Enjoy your day.

The post Michael Bates with Intel and Phillip Carey are Talking About Utility Digital Transformation appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Jon Smith, CEO at Hydromax USA about “Transforming the Subsurface Infrastructure through Digitization”. Get the answers to your “Subsurface Asset Optimization” questions along with Jon's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Jon and the wonderful team at Hydromax USA on transforming subsurface infrastructure through digitization by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JON SMITH'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/jonsmith1/

Company LinkedIn: https://www.linkedin.com/company/hydromax-usa/

Company Website: https://www.hydromaxusa.com/

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THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

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Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

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PODCAST TRANSCRIPT:

The post Mr. Jon Smith with Hydromax USA Talks About Transforming the Subsurface Infrastructure through Digitization appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Yoav Kutner, Founder and CEO of Oro, Inc. about “Change Management through Digital Transformation and the Role of B2B eCommerce”. Get the answers to your “eCommerce” questions along with Yoav's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Yoav and the wonderful team at Oro, Inc. on leveraging Digital Transformation for your eCommerce business by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

YOAV KUTNER'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/yoavkutner/

Company LinkedIn: https://www.linkedin.com/company/oro-inc/

Company Website: https://oroinc.com/

Company Twitter: https://twitter.com/oro_inc

Free Oro Demo:  https://oroinc.com/b2b-ecommerce/demo/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

companies, platform, b2b, magento, open source, people, business, conference, changing, industry, website, customer, product, big, world, talk, oro, b2c ecommerce, online, absolutely

00:03

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. All right. Welcome to the industrial talk podcast, a podcast that is dedicated to industry heroes such as yourself. But if you're looking out on video, I'm pointing at you right there. Yeah, that's you. You're bold, you're brave. You're daring greatly. you innovate like nobody's business. And you're changing lives, and you're changing the world as we speak. And that's why this podcast is here to celebrate you. Thank you very much for what you are doing. All right, we got another one. And you're saying to yourself, Scott, you always have great interviews? Yes, I do. Because industry is great. And people are great. So get used to it, because that's what we're all about. Yoav ever

00:59

could nurse. Okay, that's good. That's why Oh, a Kutner. And if you go out to his stat card, his LinkedIn stat card, you will quickly notice that he is smarter than I am. Alright, let's get cracking here. All right, we've got a couple of things that we've got to start to

01:19

do some business here. All right, I'm all about education, you know that that's what this platform is all about educating, and I'm all about collaborating, I'm all about innovation, you got to do that. If you want to survive, rebuild and prosper in this new world, you're gonna have to educate all the time. You can't come to me and say, Scott, I don't know how to educate. It's, it's a world wide web out there. There's a lot of great stuff in it. And the industrial talk podcast is dedicated to that education. Now I want to point out something that is just absolutely spectacular. This was brought to you by those wonderful people at the University of Wisconsin Milwaukee. It is the connected systems Institute. Now just go out to uw m.edu, forward slash CSI, get all that information and they're just educating the workforce of the future. So we talk about industry for Dotto digital transformation in everything underneath. And that organization is absolutely Dedicated To Your Success. How can you can't you can't argue against that either. This platform is just really just chock full of great stuff for you.

02:24

You'll have How are you doing? Oh, I'm doing fine. How you doing? I'm well, thank you very much. Thank you very much for being on the podcast. I'm excited about this conversation. As you can tell, I've got your to get your website up. I've got your stat card up. And I've got pretty much everything about you up even your form up. And

02:45

so we've got about about five days of information to cut into about 20 minutes of a conversation. We're not going to do that.

02:53

All right. For the listeners out there. Give us a little 411 on who you are and why you're such an incredible technology professional. Absolutely. Well, thank you for that. I I've never heard that I'm an incredible technological person. But we'll say we'll take it we'll take

03:11

your your your LinkedIn stat card is lying. Because it's it is

03:15

although your your

03:20

All right. So yeah, let me talk a bit about so again, like I mentioned when we were first contacted, I'm around for a while. We talked I talked with you. Yeah, it was around with mainframes, Vax computers. I've seen a lot of things taking over. I remember just to show you how not smart I am. When the first time somebody showed me the internet that was like that's a fad. Nobody's gonna look at these green screen withholdings data. And so, you know, that's the first time I saw

03:51

you

03:54

a big one. Yeah, there goes the smart compliment.

04:00

You know, I was listening to these private networks and stuff like that. That said, once it's started taking over

04:08

my claim to fame was co founding a company called Magento and 2004. Later we released a product called Magento. That was a b2c e commerce platform and open source one at that so we can talk about a bit the open source kind of approach and strategy as we call it. And that platform did very well. We got really good adoption I think at our height when I left it was about 35% market share of all online b2c e commerce stores. Yeah, that was great. With no number with no number two, No, nobody came second almost It was like very, very rare category. Maybe.

04:45

We were in some countries like Australia, we had 50% were number two was home grown. So we really took the market for the b2c market and that we can borrow some money. Yes, of course. It's my side business.

05:03

So we actually did pretty well with that we got really good

05:07

adoption, and learned a lot of what was happening in the world of e commerce at the time. We later in around 2011, finalized the sale to eBay and PayPal, actually, within eBay. And that went pretty well. I think the the product itself Magento is still around, it was bought by Adobe.

05:27

And now it's taking its own life form, it's ready in their version major version too. So great to see that the brand is still around. I mean, it's been, it's pretty caught 11 years already around. So that's Wow, that's right. That's right. Wow, that is a pretty cool. That's a cool, yeah. It's like, I refer to it as my estranged son, because we don't talk anymore. But I love kind of following up on the progression and success, you know, from the sidelines.

06:00

All right, so let's go down this road. And I want to make sure that the,

06:03

the listeners understand, can you just sort of level set, talk to us a little bit about what open source means?

06:11

Open Source, what does that mean? Well, open source is,

06:16

again, kind of a philosophy where you don't want to patent or close source, which is more the traditional term, but they they have code is that it used to be compiled. And it used to be used as a black box, you didn't see actually how things were written and done and implemented. And you would use the product, if you have to modify it or change it, you were limited to whatever configuration or API, or interface was allowed to you to use. But that was it. What happened.

06:44

I think it's already for many, many years. But definitely the 70 took a lot of momentum was developers that were not interested in copywriting if you want or licensing their software and actually provided the code that they wrote, alongside with their source code, with different licenses, which is actually the open source license, kind of story. But again, we won't get into that. But that license allows you to actually use the code and actually modify it with some limitations or not to your own use. So before all these modern Object Oriented Development and all that, that was like the best way for companies to take something that was very close to what they needed, but not 100%, modify it from the source code, without limitations and making actually sure that that works for everything they need to do. And with the biggest thing is no vendor lock in, because there was no necessarily relationship between the vendor the the actual producer of the software and the company using it, which was beautiful, right, because you would get somebody work and just build on that and use it for your own needs. That said, What happened usually around then open source is an ecosystem of a community of developers community of users, the actual software vendor. And that usually caused these open source tools to get developed so much faster, and adopted faster and get feedback faster, and move faster than the closed source solutions that were very limited. And that's why open source is something that's ongoing for the last 40 years in very high speed. I mean, a lot of people don't even realize and learn when I say people companies we talk to don't even realize that a lot of the tools that they're using are actually based or built on open source code, right that somebody was using. Now today, if we jump ahead a bit, though, this is as technical as we'll get, probably. But if I jumped ahead a few years now, today, the actual source code with older object oriented API's after I mean service oriented architecture and stuff like that maybe is a little bit less relevant, you will not necessarily go and modify the actual core code. But you'll build on top of it extended. But were open source is still very much important is like I said with the license. So what you're actually able to use it how you're able to use it, are you able to resell it, you're able to use it only internally, stuff like that. So it's all about the license today, and how you can actually use it for your own benefit. There's a big case right now going on, you know, with Google and big lawsuit there. So I think we are in a place where today open source is more about the license, the freedom to actually build on that use it commercially. Without again, the vendor lock in, which is the biggest part of so you, if you like the vendor, you work with them. If you don't like the vendor, you actually can invest in your own developers and make sure that technology works. And again, with no limitations, which is if we look at SAS platforms like Salesforce, we talked about Salesforce quickly, you are limited to whatever they expose to you. And you end up building a lot of these custom application living in third worlds around that application, not in exactly that hosting environment, not as efficient and as performance. But when we talk about open source, you can actually start

10:00

They'll modify source code if needed to get extensive use cases. See, and and from my perspective, again, correct me if I'm wrong, I like the speed. Right? Especially today. And when we start looking at, let's say, industry for Dido, all of that whole, it technology itself is just evolving at such a blistering pace. I mean, I just I don't see how you can not

10:24

get more into that open source type of mindset, and be able to deploy solutions that truly meet your business needs as fast as you possibly can. I don't see how you can ignore that. Which then brings us to this, the product that we're going to be talking a little bit about that, once again, listeners out there, it's Oro o. r. o, right, Inc is the.com is the website. The product is a series of Oro and so they got commerce and CRM and platforms and all that stuff. And I'm looking at the website, I didn't just sort of pull this off of my head. I'm just using their website. And I'm just sort of, and the the one that just sort of fascinates me is this Oro-commerce. Can you give us a little sort of background into that? And what is it? Absolutely. So Oro-commerce actually came from what, again, what we learned through the years of at Magento. So we like I said, develop the b2c e commerce platform. The problem was that we started seeing more and more companies that were contacting us that were not necessarily selling directly to consumers, there were more about selling to other companies, which makes them a b2b company.

11:32

We were much younger, and definitely have the ego to match that. And we were open source and flexible, etc. We said you know, we can do anything. So when we got approached, we said, Yeah, absolutely, we can serve your needs, we can build on top of what we we have already. But because we were so focused on the b2c side of the equation of this, yeah, we kind of left a lot of the basic kind of architectural features

11:58

out, right, we didn't focus on them. We didn't even know them about b2b at the time. So when we started working with b2b companies, we saw that fundamental features were missing in the platform. So fast forward, when I left the Magento. Eight months later, we created a new company called aura. And Oro, one of the products we kind of worked was on was the b2b e commerce platform, which is kind of our take on e commerce, but for companies selling to other companies. And so

12:30

yeah, so I got us a step in. So for the listeners out there, let's try to simplify it in a sense, it's like, Hey, I'm Acme, your beta, we can use this platform to engage in commerce Is that it? That's in a nutshell, that's it, we have three main use cases that we kind of talked about, and then we kind of start breaking out from but the first one is exactly what you said, which is the buyer seller interaction. Yeah. And that's the buyer doing some research finding a seller or manufacturer or brand or distributor that he wants to work with, they get in contact to get in touch, submit maybe a request for a quote, or CRISPR, pricing, get this pricing, and then put in an order, right. So taking all that world digitally. That's our main focus, basically, because this world is changing this world is, especially with COVID, we've seen that that conferences, trade shows were not even an option, right? That's where a lot of these b2b business and orders were actually done introductions, etc. So we're really trying to move this whole world digital, that's kind of so so I'm Acme. I'm a buyer and I'm looking for a seller, do I go through the Oro commerce platform to find buy sellers? So I can be in your platform and say, hey, check it out. That's, that's a company and whatever the details associated I can do that in your platform? No, I mean, unless you build the marketplace, which we'll get into that part. But when we're talking, we're just a software provider. We don't provide any services.

14:10

Right. So the best way to find you is where actually most researchers start today is on Google or on any other search engine. I won't get into that war. But let's say any search engine is where today, most researchers and buyers are starting their search today. And that's overtaking any kind of tradeshow, any kind of conference, anything like that. So if you build your site with a platform like ours, you'll be searchable and indexable and then people can actually find you. So you don't have to go through us nobody needs to know who or is we like to be in the in the shop. We like to make other people upfront and successful. So we're not like an eBay for b2b or,

14:53

or anything like that. We are not a marketplace on our own. We do provide a marketplace is one of our features or actual products.

15:00

But we are definitely about running your business, making your business so visible. And that's a big change and a big kind of attitude change, I guess, for b2b companies that they have to be visible online today. They're missing out on so many potential customers, so many potential orders, so many potential deals, because they're not searchable and indexable online.

15:22

So does your platform optimize that? Seo? Whatever, you know, dealio? Why? So I'm once again, I'm Acme. I'm interested in finding a seller of

15:35

I'll make it simple spoons. Yeah, go on my, my search engine. Right. And, and it's because of your platform, which is embedded in their site, whatever this spoon site,

15:48

you you give them a level of robustness that I'm able to find. It's like, hey, check it out, man.

15:55

spoony is right there. Yep. And that we will be actually running the website. Usually in most use cases, we are even running the front end the whole experience, customer experience, etc. We have Yes, we have other implementation, headless, pw a etc. But in a nutshell, we actually are the website that most people will hit either directly or through a CMS if it's a very big company, and they have this content management system in front of us. But we actually have the front end and the back end, you get everything in one. So let me start, let me maybe simplify our first

16:34

our first kind of steps that we usually do with a lot of very traditional b2b companies is just published or catalog online. So that means that they do have a way to get the catalog out of their eirp order management system where where we're not or a Pim, Product Information Management System, that where all the product information sits. But that information has to be published in in a e commerce style catalog style CMS, which is what we built. So we have a very good

17:04

platform to build your website that will actually make all your products visible online. Oh, no, of course, then SEO friendly and indexable and searchable, etc. So a lot of times, that's the first thing we do we come to a company, we say, look, if somebody searches for your products, they find nothing. Best case they find some, you know, this static website that somebody has a phone number on that's frequently goes to a

17:29

phone number to a sales rep that doesn't work there anymore. Right? And, and, and that's what we do we actually create, you know, I'll go all the way back for about 15 years, we create dynamic websites, right, that are actually not static, you can actually update them, you can like any CMS, like you would do for any kind of website, but focused and specializing in catalog publishing. Okay, I got I got it. I gotta interrupt real quick, because you know that that data is absolutely horrible. When you go to a customer and you say, Hey, hey, let's just get this thing online. Let's make it all robust in everything. Give us your catalog.

18:05

That's when it starts. Absolutely. With many we have manufacturers of nails. So when we told her to give us a picture, we say, well, and nails and nail, you know. So yeah, we just have to adjust to how we show the data. So yeah, images, maybe not the strongest suit for that industry. And that's acceptable. Again, you are dinged on Google and all that. But you know, it doesn't change the fact that your competitors will not have better pictures of nails. Right. So for that industry is so cool. Okay, continue man.

18:37

Asian By the way, I'm enjoying this conversation a lot. Thank you.

18:42

I sometimes Yeah, it's nice to meet people that find b2b e commerce. Interesting, because a lot of people would say, Yeah, when I say um, yeah, when I say I'm like in the b2b commerce business, everybody's like what Say again? What, what is that? It's like,

19:00

No, no, but we really love it. I mean, one of my passions and the reason I'm actually doing this, it's,

19:07

it's because I really like coming to companies and kind of automating digitizing a lot of what they do. It's really something I've been doing for many, many years since I, my first professional, out of the army was, like, career as a developer was on a salary program that I was we were developing way back then. And just like for HR and stuff like that, and we would come to companies and automate the whole, you know, HR salary kind of processing and stuff like that. So it was like, you know, who cared, but back then we were, you know, making people's lives so much easier. And it's something that we were, I really liked. I really like coming to a company and saying this, three months down the road, that how much we can help them how much we could have saved them time and, and made their life easier and more productive. And I think when we talk about e commerce, we're putting that on steroids. It's like we can today, really, this

20:00

digitize any process that your company does? automated? And the big question is, what our big problem is we do not replace the sales guys, we actually make them more efficient, more able to find new customers easier, right, which is a lot of the CRM pitch. But we are definitely helping the companies stay relevant, be able to survive pandemics and stuff that a lot of people didn't realize that might happen. But really the way the world works today, it's digital. Right. And, and we're seeing this throughout the sales process. Like I mentioned, most research will be started online today, even if

20:39

I have to go on a tangent here. What's your viewpoint on? Because I'm all into what you're talking about? What's your viewpoint on? conferences?

20:50

Well, conferences are great. I mean, especially we have we have a lot of business in Europe. And and they're shaking hands, having a cup of coffee is still a part of how you do business. I think the shock of the pandemic and and our European customers was a bit bigger. We actually had still salespeople traveled there, and we were like, what's happening today? Well, they will, they won't shake, you know, they won't sign the deal without shaking the hand. So it's something that it's still relevant, I don't think it will go away, I think, you know, people are still happy to meet each other. But like I said, you can come much more informed to the to conference, right? If you before you go to a conference, you can actually start searching online, some of these companies. Now, if you come in form, you can maybe already start requesting pricing before. So when you get there, you just don't waste your time on the whole cycle of the meeting of handshaking. And then you can come much more prepared. And, and not only that, let me let me give you another thing we're doing for a real customer of ours. And we went through their trade show, we saw how that happened. That works there in the animal, kind of their animal supply distributor, and they're like, pet food, pet supplies, stuff like that. Yeah. And that's a huge conferences. It's really a thing to see. Right. I went to Vegas, we saw that conference, that the thing that we're helping them accept everything that we're doing on the online strategy, and all that, with the conference in mind is that we are digitizing how the orders are taken in the conference itself, right? We added these booths with touchscreens that a sales rep can walk in with,

22:24

you know, a new customer or an existing customer, for that matter, pull all their data, pull the relevant catalog, pull all their special pricing in front of them. Before that they had these booklets right with this huge price books and stuff like that. And everybody had to remember, and there was constant screaming when I went there was constantly No, did you know the price for that guy, he's from Cleveland, you know, what's the best that we can give them? It was more like a meat market and actual like a sausage grinder Yeah, then then like a like a conference for you know about having a relationship with your customer. And once we did some pilot with that, we saw that one of the things that actually really helped was we decrease the number of errors in entering these orders the king in these are errors, the order sorry, later, right? Because you would write it on paper. All these papers, go back to the office, and then the sales reps used to start keying them in counting mistakes and not being able to read that. So just there, we were already improved. By the time the customer got back home from the conference, the order might have already been waiting for them there. Right. And it's something that we're really changing and improving. I think the customer experience, usability efficiency.

23:38

That's all connected to our system. This these kiosks are just another front end, basically, instead of a web based. It's just another front end of our application.

23:49

Okay, I mean, I'm all in. Why aren't people all in? Well, big deal. Yeah, that's that's where we started seeing the challenges. So I think one of the things and again, I'm looking at my previous life at Magento versus where I am today, in the b2c world, we really hit the wave on the right, I'm from California, sorry, I might have some surfing

24:11

analogies, but

24:13

but we hit the wave really, when it was peaking. And we really, you know, everybody was changing the way they're doing business. They understood that they have to sell direct to consumers, a lot of brands, we actually, when we released Magento a lot of brands that were not traditionally selling direct to consumers, even big brands decided because of the old kind of crash, that they have to start improving business and why not start selling directly to consumers. So we saw a lot of that happening. So there was really a perfect storm in terms of how people were changing their attitudes on selling directly to consumers. I think today with the b2b, we are on the cusp of the same kind of moment. A lot of businesses have to kind of update the way they're doing business. They have to maybe get out of their circle of customers and expanded International. I know

25:00

a bad word for many. But selling cross border, especially in Europe, we see this more and more taking over and and for a while in Europe, of course. But I think in the US, the US market will also have to kind of learn to deal with other countries. So definitely have to have b2b

25:19

kind of platforms that will allow these features to be implemented. So companies can actually modify the way they do business. That's it when we come to companies and we talk technology to sometimes a surprise how behind the curve they are when it comes to technology. We talked about mainframes and let me let me throw another term with you as 400. Still around europese, right. that are that are archaic, you cannot change anything. They're like, No, we asked him, can you change this API? and

25:50

Roger will pick up the phone, he's retired, you know, it's like, these are the answer is yes. It's expensive as Hell, yeah.

25:59

It is expensive. But we're really, really finding that they're really behind the curve and technology. Like I said, a lot of times where we start from is just

26:10

publishing their catalogue online, which seems trivial. But like you said, it's not at all because the product information is not there, the quality of the product information is not suitable. So that's not an easy, I talked about it like it's a trivial thing. It's not it's changing the culture of how you talk about your product, what content you have about your product. What if you, if you are a distributor, you need to get that content from your merchants that are selling through your manufacturers, to your manufacturer, you need to get it from your supply line, right, who's ever giving you those descriptions? So a lot of a lot of non trivial things on the culture of how the company is actually operating. And that's across the board. We're getting pushback from the marketing team. They don't know what to work with, necessarily with online marketing. They know more about print marketing. It's about the sales team doesn't want.

27:00

We're just telling you right now. All right, we're gonna have to wrap this up. I mean, come on. You guys have got to be in Hey, if you guys go out to orange ink, that's o r o inc.com. Click on orocommerce. There is a demo a demo of the platform that I think you need to take notice of listener. Don't come to me and say you don't have an idea or a solution. This is cool stuff. Dead sexy. Are you active out on LinkedIn there? Yup. Yep, absolutely. Okay, you're gonna have every gun link, no demand for this company, this individual and the value proposition that they bring to the table. b2b is the way to go. I like it a lot. Thank you for joining

27:46

it, this was great. We could talk for hours, I'm telling.

27:50

I'm just trying to spare the listeners of the the this. All right, we're gonna wrap it up. Thank you very much. We're gonna have another great interview just around the corner. So thank you.

28:01

You're listening to the industrial talk Podcast Network.

The post Mr. Yoav Kutner with Oro Inc Talks about Change Management through Digital Transformation appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to David Cahn, Product Marketing Manager with BlueRidge Global about “The Need for Supply Chain to Invest in Resiliency”. Get the answers to your “Supply Chain Resiliency” questions along with David's unique insight on the “How” on this Industrial Talk interview!

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Personal LinkedIn: https://www.linkedin.com/in/dacahn/

Company LinkedIn: https://www.linkedin.com/company/blue-ridge-global/

Company Website: https://blueridgeglobal.com/

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

supply chain, demand, pandemic, optimize, people, inventory, blue ridge, systems, problems, industrial, industry, supply, drive, managing, david, collaborate, talk, planning, technology, selling

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. All right, again, welcome to the industrial talk podcast. That's right. It's about you, you industry here on if you're out there on video, I'm pointing right at your face right now. This platform celebrates you, you are bold, you are brave, you dare greatly. you innovate. You're changing lives and you're changing the world each and every day. And if you're not, you know, think, come talk to me because you are. Thank you very much for joining. Thank you for joining this particular celebration. All right. in the hot seat, we have a gentleman by the name of David Kahn, that ca h n. Blue Ridge global is the company and this is a timely topic because of this squiffy, whatever this market we call post pandemic, pandemic, whatever it is. Supply Chain must invest in resiliency. How about that one? Yeah, let's get cracking.

01:16

Come on. That's a cool topic.

01:19

I mean, I've had a number of conversations about supply chain and why it's important and it is important, don't get me wrong, it is important. But I think one thing that this particular COVID world we live in, we need some level of resiliency within that supply chain, because I think it caught us off guard. But you know what people like David, Blue Ridge, and others, they have answers because you know what we're all about here on the industrial talk podcast, right? You know, we're all about educating. But we want to educate in a entertaining way. That's right. And we want to be collaborating, and we don't just want to collaborate and chirping each other. We want to collaborate to come up and solve problems, because industry, you solve problems. And we have to collaborate to do that. We don't have all the answers. But when we get together in a collaborative way,

02:12

answers happen. I love it, you're solving problems. And then of course, we got to really think about innovation, we do. And they're not gonna happen if you're not educated. And if you're not collaborating, and you know, innovation is a result of that type of stuff. You got to dream, you got to think big, you got to work with people. The industrial talk podcast, the industrial talk platform, is a network of networks, where we're doing an industry talk, industrial talk. 2.0, how about that, because we want to be able to take you, industry professional, you, whoever you are, you know who it doesn't really matter, and be able to highlight your skills because you solve problems. Industrial talk.com is where it's at. Be on the lookout because it's pretty duck gun. Cool. I'd telling you right now, um, for me, I get, you know, I'm always excited. I am I do, I'm pointing at myself, right now, Scott does get pretty amped up about things. But this one I was I'm really amped up about because you could go out to industrial talk, you can then go to industry heroes, we're going down that road, you go to that industry heroes, right? And then you're gonna say, Well, I want to know somebody that's in, let's say, oil and gas. I want to know somebody that's in a, you know, IoT industry for data, whatever might be, and you can filter and find those individuals and their companies and reach out, and then find out everything that is damn cool about every single one. And then you're gonna say, I want to educate some more. I want to collaborate with them, because I want to innovate. How about that? I'm all tingling now. That's pretty doggone Cool. All right. Let's get cracking. Again, I gotta tell you, man, this was a pretty cool doggone interview. I really enjoyed it. David, just, he's got a lot of energy too. You'll notice if you go out there and a video if you go to YouTube channel, my youtube channel industrial talk, and you find this particular video, or you can just go to industrial talk and then find his where his podcast is located. You'll see the video there too.

04:24

He's, he's, he is infectious when it comes to this supply chain stuff. I'm telling you right now. It makes it fun. And I mean, it is entertaining. I'm new without a doubt. I'm thinking about changing my career to be more simple. No, I'm not. I'm sorry. That's, that's just me just putting myself way out there jumping the Shark Tank right now. But anyway, we're gonna be talking a lot about supply chain resiliency, and we do need it and what do we do? What are the strategies? David is out there.

04:56

He's got a badass stat card on LinkedIn.

05:00

Yeah, but you could find it on industrial talk and you're saying, Scott, Okay, I'm gonna do that. Yeah. David Kahn, he's bringing the lumber. Enjoy the interview. David, welcome to the industrial talk podcast. I'm excited about this conversation. How are you doing? I'm doing mighty fine. You know, living the dream, living the dream. And that dream is what?

05:22

solving problems on this solving, you know, the problems on industrial talk today. Yeah, that's exactly right. And I hear you, because that is important. And that's what people want to hear. problem solving. With a with a sparkly attitude.

05:39

All right, let's give the listeners a little background, a little 411 on who David Kahn is and Blue Ridge global and then we're going to venture into I like this resiliency in your supply chain and why we need to do that. Give us a little background. So David Kahn, been around the AARP supply chain CRM space for too long.

06:03

You know, Ben worked in manufacturing b2b distribution retail had my own e commerce companies for a while, built them grow them sold them

06:15

and, and driving really driving product marketing activities and content for Blue Ridge and and Blue Ridge. Global is isn't actually a supply chain planning provider. They're kind of a leading space in the

06:29

wine and spirits in the food service. Oh, really? distributing

06:35

automotive aftermarket? Yeah, I was you had me on line and spirits? Yeah, yes, they do.

06:44

Dramatically these days. So yeah. So they're doing very well. And they do pricing and planning and price optimization and planning optimization.

06:54

Well, the industry see it like that. And I mean, it was funny because the pre pandemic, right? If you can remember back then, because I certainly can't apparently, that was such a long time ago. But but apparently they were saying, but anyway, pre pandemic, we didn't realize how important the supply chain was right? Just like it you just took it for granted. You know, that product was on the shelf. Yeah, there it is. It's right there. It's ready to go. And then the pandemic hits, and then all of a sudden, Where the hell is that product? It's not on this. Then everybody all of a sudden said, Doggone it, where is it? And then they realize supply chains. pretty important. Yeah. As we go scramble for, you know, sanitary clothing and toilet paper and hand sanitizers and can't find them and empty shelves. And yeah, pretty cool stuff all sudden, it was but then that segues into what we're going to be talking about, I realized how

07:48

how, to a certain extent, how fragile that supply chain was, we just sort of took it for granted. And it was like, doing its thing. And then all of a sudden, there's a burp in the old thing. And then all of a sudden, boom, everybody's all pissed off. Tell us a little bit about investing in the resiliency. What does that mean? I don't know what that means. What are we really talking about here is that the pandemic and there's gonna be other crisis's, you know, that occur every, you know, every day, every year, you know, and that caused basically the supply chain disruptions that you talked about. And they're requiring really better visibility to supply and demand fluctuations. And that's really what, what we're talking about resiliency, and then how can I respond quicker. So you see, like, for example, unforeseen weather events, and seasonality. You know, we have spoilage on fresh fruits and vegetables, we have people hoarding items, we have demand for other items, you know, that comes to come almost to a complete standstill, you know, you got all these different changing business models, you know, you have foodservice distributors that were selling a lot to restaurants and that kind of distribution channel and now selling to grocery stores. And so whole different shifts and models are occurring. You know, same is true with, you know, the wine and spirits in a manufacturer starting to ship their business models and making hand sanitizers, you know, and selling that to totally different markets. And at the same time, you know, how do I get these products to the market, because of this, you know, there's labor shortages on drivers. And so, you know, so not only even if I was able to react, I got delivery and fulfillment issues. And as people come in, you know, people want to get this stuff faster, better, quicker, you know, they want to get used to ordering today and getting it tomorrow and getting into an hour. And so that puts unbelievable demand pressures on how I support and how I can respond to changes in demand a lot faster.

09:55

I'll tell you it

09:58

it highlighted just

10:00

That complexity that exists today in the supply chain and how, you know, that chain itself, there's some weak spots within those links. And, and once that one, one link begins to falter a little bit, then everything else starts to there's a rippling effect. And so, so the question I have to you recognizing that if you haven't taken this whole pandemic thing seriously, and made some adjustments, and making your supply chain more resilient, what do we need to do today to, to, to achieve that?

10:33

So it is a couple things. One is really, we have to fine tune how we drive our planning, and pricing, you know, and, and the amount of data that we're that we're coming into the supply chain, and how do I absorb that. So for example, Blue Ridge is using a lot of artificial intelligence and machine learning, based on that data that's coming in, I mean, this phenomenal amount of data is coming into the supply chain. And so at the same time, they you have to maximize or optimize the 1000s and 1000s of stock keeping units that you're delivering to the market, and through different channels. So you may have a, what they call a multi Echelon network where you're selling food, distributors, you're selling those distributors and selling to wholesalers. And then you're you're selling

11:24

to retailers. And so managing the inventory and the price point and the geography by category by assortment, you know, how do I effectively do that without using some level of machine learning or artificial intelligence to help me drive that analytics, you know, much more effectively, and optimize my levels of assortment inventory, optimize my revenue, you know, slashed my inventory, carrying costs, but really one of the unique things about

11:57

it, it all comes back to our, you know, knowledge of supply and demand, you know, traditionally managing that supply and demand. And one of the unique things is we started out historically with supply, you know, supply chain planning. And that was really managing the supply side.

12:16

And then we started to wake up one day, and we said, you know, we need to start managing our demand better, we need to get better visibility to the math. And so up came this house sales and operations planning, and we were marrying demand management systems with supply chain with supply chain planning systems. And so the next evolution really came with integrated business planning.

12:41

And really what we're talking about there is integrating some financial modeling into the system. So I can find to my revenue streams, fine tune my margins, optimize and even tune that demand that selling the products that I want to sell versus reacting. And that's really where the pricing optimization comes into the equation. So yeah.

13:03

David, it's interesting, you're, you're talking talk, you're walking the walk, you're doing all this stuff, that's really pretty cool. I just think that people because of the pandemic got caught off guard, I think what you're talking about is a very sophisticated level of thinking associated with their supply chain that supply side demand side, using AI analytics data, pulling it in and, and and being able to identify those nuggets of insights to make better decisions. I think, because of the pandemic, everybody's like, Oh, my God.

13:37

It's out there. But I mean, you're, you're a sophisticated type of guy. So think about it, you know, simplistically, let's kind of take it back level. So simplistically, no one wants to hold the inventory. Nobody want it

13:53

doesn't want it, the distributors don't want it and the retailers want to keep their inventory, you know, as fast moving as possible. Everybody wants that inventory to move as fast as possible. So we implemented all of these different tools to manage that inventory, as fast as good as well as we can. And so we want to know, as fast as possible, from the demand of when we buy it, how to replenish it, we want to we want to react really fast. We want to know which stock keeping units are moving faster. How do I want, I want to optimize the fast flowing, I want to do something with the slow moving, but at the same time, how do I balance that? And since no one wants the inventory, you know, everyone's running lean, so you get a disruption or get a spike in demand. And the supply chain is not ready for that. We no longer have that luxury of huge buffer stocks and huge safety stocks.

14:56

You know, everyone is, you know, we're delivering right today.

15:00

The consumer, we're deliberately cutting out the middleman in a lot of industries, no one wants the inventory. Everyone wants to accelerate that whole supply and fulfillment equation. And what's funny is, I've been at a lot of industrial sites, and they have this hush hush conversation about their bone yard. And it's, it's a special locations where nobody wants to carry inventory, but they have a bone yard. So when that whole problem happens, they have a bone yard, that they have this buffer stock.

15:36

And so the buffer stocks, you know, is really what they call safety stocks. And it is, you know, how do I optimize that safety stock, because I really don't want it if I can, if, I mean, the safety stock is like your insurance policy, it is. And so, if but if I had better forecasting, and better demand visibility, and I was much more integrated throughout the supply chain, that bought the stock was safety stock could be lower, and lower and lower, and it would reduce everyone's carrying costs here, here's my, here's my question is, is I get it, I see what you're doing. That's fantastic stuff, great thinking, great innovation in that mindset. But what if the, if I'm a, a vendor, and I'm just, I'm old school guy, right? I do it this way, I've been doing it this way forever. I'm gonna have my I'm gonna have a disconnect between my innovative thinking like what you're doing, and having that conversation with old school guy, and and see how I can optimize it. How do you deal with that sort of disconnect?

16:41

lexicon disconnect, I don't know. So I think really, you know, the, the problem is,

16:48

is that that person that was doing it manually, or spreadsheet wise,

16:53

can't do it that way anymore. He just can't. The reason is, is that we are now delivering, and fulfilling our customer customer demands, in so many different ways you can order on one place and have it shipped to another, you can order online and pick it up in the store, you can, you know, managing all of those echelons of quality of inventory, where do I put the inventory to optimize my demand signals? Where should I have? How much should I have? What? which items? Should I have that in it? You know, how do I how do I price those items more both effectively to drive revenues, wherever is the ones that have the least carry. And at the same time, people are driving more customized, personalized type of products. So the number of stock keeping units is going is growing phenomenally. You know, it typically in a high tech market, the average product life cycle is about 14 months. So there's new products coming out every day. So you know,

18:01

how do you

18:03

use and you should aspects without a system? I i what i hear you saying, David is that you if you're listening to this podcast, and you do it on a spreadsheet, I highly recommend that you sort of get into the 21st century, and begin to invest in some innovation, to manage that demand and supply all of the stuff or somebody who's just gonna go ride around you and satisfy their need to be able to not hold stock but have greater real time capabilities. So don't don't be left out in the cold. Right. Yeah, exactly. It's just not that. Come on. It's not that difficult. It seems to me it would be far more difficult to manage these doggone spreadsheets, then

18:56

not to allow the technology the innovation to do it for you. Right. It just seems I mean, we're there now. I mean, is so, you know, we've always kind of managed the supply side, and that, you know, we're getting better handle on the demand side. But what are the things that really can shape the demand and drive ultimate clean a forecast is that pricing optimization tool? So you're really bringing in financial metrics for the company that, you know, what is the target margins that they want to achieve? What is it? What is the high selling products that they want to move forward? How do they remove How do they move the slow moving items, or end of life items that we just talked about? How do I how do I optimize what I have and drive the revenue and shape my demand instead of being reactive? I want to be proactive. And if I can be proactive in shaping the demand that I want to sell at the price points I want to sell then I can supply that

20:00

more effectively and more efficiently. And I can lower my inventory, optimize my carrying costs, optimize my inventory delivery systems, optimize my fulfillment, for what the truck loads, and I need to deliver out to out to the channels. And

20:15

can I incrementally approach this problem? Because you know, as well as I do, everybody gets into that business mode, we're just doing this, we're just grinding it out. And, and and

20:26

we're not optimized by any stretch of the imagination, I'm just sort of to, in general, is your way of being able to sort of incrementally proceed down this road to do that?

20:37

So yeah, there is I mean, you know, you're going to start using a lot of start using, you know, before you start planning, you're going to start executing, you know, I got a react, I got a new customer, he wants this, and he wants this product, and I need to get it to that person. So you're going to react, you're going to use what we would call supply chain execution, you're going to optimize your transactions to fulfill that order, prioritize that order, get it on some truck and deliver it, you know, and so you're going to use different warehousing systems, different transportation management systems, that really drive execution of, of your supply chain, where you start getting the next level up is loud, let me stop that and do better planning of that. Ah, yes, let me plan better. You know, let me get a forecast that's more accurate. And traditionally, you know, your forecast

21:31

is going to gonna be off, you know, I didn't rock it, it was it was so mature over here, I could forecast I could sort of deal with it over here pre pandemic, but now the pandemic is good. I'm having a hell of a time trying to forecast this, like, because I have no idea what that that demand side equation looks like, because I so squiffy out there. How do I deal with that? So there's a lot of different technologies, a lot of different methods in which you can start getting real time signals of the demand, you know, think of integration from a retail or, you know, the point of sale system, you know, if I can react, you know, there was one example of a leading

22:14

perfume manufacturer, okay. And they, you know, they put out something like 1500 new products a year. And some of them, some of them are successful, and some of them aren't. Okay, but they gotta be react real fast to the ones that are successful in the ones at the same time, which ones aren't? Yeah, so there was a story where there were

22:37

a leading actress was on Good Morning, America. And she talked about this new mascara that she was using, right? And immediately, within like an hour, it's like that demand. And so that that manufacturer, and those resellers and wholesalers had to, you know, jump up their replenishment. So those demand signals are real time. Yeah. So getting closer to the demand signal, yeah, allows me to be punished better. Yeah, you need to integrate, you need to be able to, you need to connect, it's an integrated, it's a data thing, and you can pull it all in. But this is all great conversation. It's all wonderful. And I got my help. I'm shaking my head, you had me at Wine and Spirits at the very beginning. I was like, super homed in on this conversation. What are the roadblocks so

23:34

just like any other technology, it's, you know, people process and technology. So, you know, I have, you know, the ability, how effective Can I do change management, you know, and another thing is, hey, I've got all these other conflicting projects going on, at the same time, I don't have time for you need help. And, you know, I'm too busy putting out fires, fires, then, you know, try to get things you know, predictive. Yeah. So, I think, you know, moving from putting out emergencies and fires during the pandemic, to actually moving towards something that's more proactive, and planning in the new weld is, is gonna really help it. But you know, you you know, right now people are trying to get back to work, you know, are they trying to survive and trying to figure out how to rebuild and what do I how do I prosper going forward? Or is this just, like, digging a ditch and and filling it back in and there's no real progress being made. But But to your point, and, and for your listeners out there, it's always a human element and the technologies the technology, and you're gonna have great people talk about their innovation and, and how they're constantly adding to it. But unless you get people to really embrace it and recognize that this is important, and be able to prioritize their, their workload, for lack of a better term, it's it's always going to be something of

25:00

Have a challenge. It's always a human element. It's always that culture that keeps succeed or fails it is. So it's like, and boy, especially today, I find, David that the pandemic itself has created

25:17

a greater focus on things that are important right? Before it before pandemic, it was like, yeah, there's a lot of fluff a lot of crap out there. But now, people don't have that luxury of just sort of,

25:32

I want to focus on what is important, and executing it as fast as I possibly can, and adjusting and so on and so forth. Do you get that same sense? Yeah, you know, I, yes, I'm gonna say yes. And the way that I see people responding to that is,

25:49

tell me what I need to work on, you know, managed by exceptions. I know, you know, if, if I if I got all these different, you know, orders out there, you know, I tell me, the ones that I'm in danger of Tell me was the ones that are going to be late? Don't I don't, you know, I don't care about the 95 of them that are on time. Right now, I just let me deal with the five exceptions, you know, and so how do I, how do I get that material? To me faster? How do I fulfill that order quicker? You know, it's, it's management by exceptions, you know, but yeah, we're gonna let the data and the decisions to help drive those decisions on how I'll correct that action, or correct that exception, I'm going to leverage technology to do that I can use machine learning, I can use artificial intelligence to say, how did that I had a similar problem to like that, you know, two months ago, or a year ago, you know, how did we handle it, then, and let the system make recommendations, not only be kind of predictive, but let it be prescriptive. And so a lot of analytics are really much, hey, here's a dashboard of your problems. Some of them will recommend, you know,

27:03

you know, be you know, based on based on past performance, this is going to be late. But if if you can actually start saying I'm going to be prescriptive, and here's how you resolve that issue, then you've got, you know, some true value and with the, you know, with, with the newer generation of people coming on board into supply chain, let them leverage that experience, you know, and knowledge workers kind of technology, you know, brain trust that existed in the company, to how they solved that problems in the past and let them let the machine Help Help the new generation. See, it's cool. I like I like what you're talking about, right? Because I think that

27:48

right off the bat that the genies out of the bottle, if you think you're gonna be doing business the same old way. I mean, a, you just got another thing coming in, um, and, and you can't, you can't expect to survive or have some sort of legacy, if you're thinking that you're not going to have to innovate your business and leverage technology like yours. He just, it's just, I mean, either way, I'll put it. Yeah. And you know, and, you know, a lot of a lot of folks will say, Hey, you know, I have systems that do that already. You know, I already have an ER p system, and it does some supply chain stuff. And I already have that stuff. Yeah. And in reality, that's, that's like you said earlier, like, Where do I begin? So some of those supply chain systems within, you know, most of the MRP systems, they're really not focused on sophisticated pricing, they're not supposed to, they're really an execution system, or, you know, with for the enterprise. And what we're really talking about here is outside the four walls. Yeah, you know, we're talking the supply chain. It's not, you know, most of the EMP systems are going to hit you, you know, throw the production over the finished goods into the warehouse, and you may, you know, support the at an aggregate level, but it's not going to kind of fine tune, how much inventory do you need this distribution center, versus this wholesaler versus this e commerce warehouse?

29:16

That's not what it was designed for? No, not at all. So we complement so bluebridge complements the GRP systems that people are using today. Let let it be the transactional backbone that's running your manufacturing facility and let fluids be kind of the era of your supply chain. There you go. Dead sexy, my friend. All right. David Kahn has his name Blue Ridge, global is the company supply chain and how you create some sort of resiliency was the topic. I enjoyed this conversation and it's a we got to wrap it up. I'm sorry to hear that. Thank you very much for joining the industrial talk cop podcast, David Kahn. Thank you very much. All right.

29:58

Well, yeah, hello.

30:00

Hell yeah. All right listeners. We're gonna wrap it up on the other side all the contact information by the way, are you active out there on LinkedIn? How do people get ahold of you? So I am active on LinkedIn.

30:12

I'm on you just spell my name David cod ch n. Help. Yeah. Bingo. Easy peasy. All of his links will be out there. And do not go away. We will be right back.

30:26

You're listening to the industrial talk Podcast Network.

30:35

All right, what did I tell you, man, he is passionate about supply chain and being frickin Bob problems. That's what he's all about. You needed to reach out to this jet. Blue Ridge global David Kahn, you will not be disappointed one day, not one bet. If you're looking out in the video, I'm holding up one, not one bit. All right, we're gonna wrap it up pretty quick on this one, we don't really have time to waste. Remember, industrial talk. 2.0 is coming your way. This is a place where you you need to get a get on a podcast, you need to start developing that content about you, your company, and then be able to collaborate because we're building a market. And we're really a network of networks. Because we need for you to constantly educate. Constantly collaborate, to innovate, because we need you for the future. Industry.

31:28

I'm a big fan as you can tell. All right. Be bold, be brave. Dare greatly hang out with people who are bold and brave and dare grant me change the world. That's what we're talking about. Thank you very much. We're gonna have a great interview right around the corner.

The post Mr. David Cahn with Blueridge Global Talks about the need for Supply Chain Resiliency appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Kathy Henrich, CEO of the Milwaukee Tech Hub Coalition about “Transforming the Workforce of the Future and Bringing Regional and Personal Prosperity”! Get the answers to your “Digital Transformation Education” questions along with Jennifer's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Jennifer and the wonderful team at the University of Wisconsin-Milwaukee and how you can up your Digital Transformation learning game through CSI by the links below. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

KATHY HENRICH'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/jennifer-abele-2859684/

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Company Website: https://uwm.edu/

CSI AND MARY BUNZEL'S CONTACT INFORMATION:

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Company Website:  https://uwm.edu/csi/

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BE PART OF EDUCATING THE WORKFORCE OF TOMORROW:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

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Industrial Academy: https://industrialtalk.com/industrial-academy/

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In this week's Industrial Talk Podcast we're talking to Michael Cook, Director of Global Academic Partnership at Rockwell Automation about “Rockwell's commitment to CSI and the Full Convergence of People and Culture by Connecting OT with IT”! Get the answers to your “Automation” questions along with Michael's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Michael and the wonderful team at Rockwell Automation and how you can up your automation game through education by the links below. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MICHAEL COOK'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/michael-cook-9335aa5/

Company LinkedIn: https://www.linkedin.com/company/rockwell-automation/

Company Website: https://www.rockwellautomation.com/

CSI AND MARY BUNZEL'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/marytbunzel/

Company LinkedIn: https://www.linkedin.com/school/uwmilwaukee/

Company Website:  https://uwm.edu/csi/

PODCAST VIDEO:

BE PART OF EDUCATING THE WORKFORCE OF TOMORROW:

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CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

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Safety With Purpose Podcast: https://safetywithpurpose.com/

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LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

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TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

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The post Mr. Michael Cook with Rockwell Automation Discusses Their Commitment to CSI and OT and IT Connection appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Mary Bunzel, Executive Director of the Connected Systems Institute (“CSI”) at the University of Wisconsin-Milwaukee about “The need to educate the Workforce of the Future”. Mary and her team at CSI are leading the way with “hands-on” solutions and training to ensure Industry 4.0 success for students passionate about innovating the future. Get the answers to your “Digital Transformation Education” questions along with Mary's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Mary and the wonderful team at CSI and how you can up your Education game by the links below. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MARY BUNZEL'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/marytbunzel/

Company LinkedIn: https://www.linkedin.com/school/uwmilwaukee/

Company Website:  https://uwm.edu/csi/

PODCAST VIDEO:

BE PART OF EDUCATING THE WORKFORCE OF TOMORROW:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

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LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

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The post Ms Mary Bunzel with the Connected Systems Institute talking about Educating the Workforce of the Future appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Scott Heide, Founder and CEO at Engineering Intent Corporation about “Solutions that Streamline and Automate your Engineer-To-Order Business”. Get the answers to your “Efficiency” questions along with Scott's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Scott and the wonderful team at Engineering Intent Corporation on how you can up your Engineering game by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SCOTT HEIDE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/scott-heide-34a2353/

Company LinkedIn: https://www.linkedin.com/company/engineering-intent-corporation/

Company Website:  https://www.engineeringintent.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

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LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

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Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

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PODCAST TRANSCRIPT:

Scott Heide Interview

Tue, 2/2 9:25AM • 28:09

SUMMARY KEYWORDS

engineering, customer, scott, company, solution, product, automate, cost, sales, automation, people, impatient, engineers, intent, heidi, industry, capture, challenges, procrastinate, conversation

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. All right, let's go. Welcome to the industrial talk podcast absolute, as you know, an honor that you've joined this platform that celebrates industry heroes each and every day, and you're saying to yourselves, God, why do we celebrate? Because? Because industry, manufacturing, the people that are in those professions are bold, brave, dare greatly innovate like no buddy's business, and you're changing lives, and at the same time, changing the world. So that's why we celebrate you. All right. But Hot Seat today. His name is Scott. He's a good looking guy, by the way, because his name is Scott. Heidi, last name. co. Engineering intent.

01:14

Cool. It's cool. It is cool. Let's get cracking.

01:20

Yeah.

01:23

Outside of the fact that I can remember his name.

01:27

He's, he's damn good looking. But anyway, what's interesting about this conversation, and I think it's an interesting Avenue and

01:37

engineering intent is a, let's say, a software, a technology company, right. And they provide a platform that allows people in the field to be able to create sort of pretty accurate engineering quotes on solutions for firms that are in the engineering space, right. So for example,

02:06

I go out, I visit a customer, the customer has something in mind, it looks like XYZ, it's got this and that right then and there because of their platform because of their software. Because of their technology. I'm able to come up with a pretty doggone decent swag at what the cost of that particular solution will be. And and for me, right, Scott MacKenzie, being impatient, as I've always impatient, unfortunately,

02:38

I like it. I like it. It's like real time insights into like, Hey, I got this idea. And then I want to be able to come up with some sort of an estimate of what it might look like, engineering intent. The team of Scott, Heidi. I mean, come on. Come on. It's pretty doggone cool. You got to sit there and say, it's pretty damn cool. Now I'm not gonna do it justice, because Scott and his team at engineering intent, live eat breathe this solution. But Oh, I know. Boy, it satisfies my my curiosity, of being able to get something on paper that looks like what I'm thinking about and have a dialogue right then and there. I don't, you don't even have to go back to that. You know, whatever your your office is. You can do it right then and there. Come on. That's what the future holds. That's what this is all about. That's a that's an industry hero, his team, their industry heroes, what can you say? All right. Remember, I want you to do a couple of things. And just note this before we get into the interview is one you got to constantly educate, right? Just keep keep educating. Now's the time. This, this is speeding by us. So educate, collaborate, reach out to me, Doc gotta reach out to me and we'll let's collaborate. Let's figure out the way to get your story out there. And as well as all the other people who you want to collaborate and of course, innovate. You got to keep innovating, just like engineering and tech men. They don't shop. It's not as if like, hey, all right, we got our platform, blah, blah, blah, and a stop. Nope. They keep hammering on that technology so that it brings the value that you so deserve, because you're an industry hero.

04:29

All right, let's get cracking on the interview. Now his card is pretty doggone chock full of great stuff. Right? Scott, Heidi, that's h Ei D. Engineering intent is the company. And as I scroll down, I look at his stat card. Oh my gosh, he is smarter than me. absolutely spot on. All right. Instead of me yammering on and on and on and on. Let's get going with the interview. Enjoy Scott and his insights into what they're doing at

05:00

Engineering intent. All right, Scott, welcome to the industrial talk podcast. We've had habit listeners, you're gonna like this conversation, just because we've been having a great conversation offline. In fact, we should have been recording it, Scott, because you were just dropping value bombs all day long. And I'm just sitting there going, man, I should have recorded that man. All right, before we get out again, but yeah, it's not gonna happen. So before we get really cracking and, and relive all our conversations, because that's what we can do. Give us a little 411 on who Scott is. So the listeners understand why you're such an incredible professional.

05:37

My name is Scott, Heidi, I'm CEO of engineering intent, I've been in the business of what we call engineering automation, or design automation, sales configuration for the past 30 years, and I've had a lot of experience with several different companies and with several different large scale partners over the years. Today, our company is a software company that makes a product called knowledge bridge, and we'll talk about that soon. This is interesting if you've been in the business, and I mean, your your, your cutting edge at engineering automation, I'm going to just sort of share with you every time that I had to go approach my engineering department, you know, what was was the biggest problem.

06:21

I would procrastinate and then I would probably go over and grab a cup of coffee. And then I would see, hey, there's some donuts. I would procrastinate to the end until I couldn't procrastinate anymore. And I'd have to have that conversation with engineering. And so the simple fact that you were already thinking about engineering automation, you're a trailblazer? Yeah, it's been it was pioneered in the late 80s. Actually, there was a company called icad, that kind of came up with the original concept of this kind of object oriented approach to design automation. And we've been developing it and growing with it over the years. The the key for us over the last few years is the proliferation of the the Internet of geometry that can be fast and interactive of some of the new technologies coupled together with that underlying ability to automate what people think automate, the engineering process has really brought it put us in a good position to help a lot of companies. Yeah. And you're you're a cloud based business. Right? Yeah, that's right. And that has its tremendous value. But

07:39

so what was the problem that sort of lay out that problem of what's your try this this knowledge bridge or K bridge solution? what problem are you addressing? So a lot of companies that do customized products, have to configure their products, but they have to configure them in the using engineering rules as part of what drives that configuration, they have to use geometry and geometric relationships. And they have to, if they're going to make a possible for their sales people and for their customers to be able to do the configuration, you need to be able to interact with it. And so the technology for doing the automation has been around for a long time, but it hasn't succeeded and rolled out the way it could to help these companies, because of this lack of these extra features that enable it to make it more effective. And what we're doing these companies that we work with struggle because they're trying to make a custom product for their customer. But because it's custom, it takes time, it takes expertise. They make mistakes, there's handoffs,

08:58

there's throughput, time, and so on. And so we're trying to help them streamline that process to automate it to capture the knowledge that's needed to do those steps in an automated way. And that's what we do. And so if we can make it so instead of taking two weeks to do a quote, you can take two hours to do a better yet do it in front of a customer with the customer better yet even have the customer do it themselves, then the communications just becomes much more efficient. And you're able to make a sale that you wouldn't be able to make it to do it with less resources. You're able to make fewer mistakes while you're doing it. You're able to understand your margins while you're doing it because we're rolling up the cost and we're doing calculations. All of those things become more effective for our customers. I think it's brilliant. And and you know, yeah, you're absolutely right. It's been around for a little while people have been talking about it.

10:00

This is like the, the, you know,

10:03

the the golden goose if you could do it for me being a, some people say that I'm impatient, some people, not everybody, but some people say that I'm impatient. This is like right in line with what I like. So if somebody came to me, and and I had a dream, I had a thing in my head and I said, I'm thinking about this, and I'm gonna, I want to talk to you about it, if you could take care of it right then and there. And we could communicate, and then ferret out all the challenges. Holy cow, you have a customer for life I'd like and then when they leave, I could just say, yeah, yeah, we got it going on. I just think it's such a tremendous value proposition. I mean, I might be, but I'm really impatient. But I think a lot of people are, yes, absolutely. Being able to interact with the customer and show them what they're going to buy, not just configure it and show them the price, but show them a picture of it, or a 3d model, or a rendering or a drawing and so on and have them be comfortable with it. And an immediate response is just the the value from a sales point of view is huge. And keep in mind, this all started. Because what the problem we were originally trying to solve was just, you know, I've got a bunch of engineers that are spending so much time on every individual design, it takes hours, it's, you know, the throughput, time, and so on. And it's expensive. We're trying to automate those engineers, but what we realized is if we enable the UI, in such a way that you can use it in a pre sales mode, just like you said, you get a customer for life, when you can show them what they want, and confirm for them that we're going to be able to make what you need. And do it quickly. It's just high super high value. high value is an understatement. Because you're sitting there having real conversations with your customer about a problem they're trying to solve. And you're going back and forth. For a level of clarity that doesn't exist, like hey, we make this thing but I'll be back in two weeks, and then I'll come with a drawing and then and then of course, it all breaks down hell in a handbasket. No, I didn't want that handle, I wanted this handle and whatever. And

12:27

I just think it's just damn cool. Yes. And and on top of that, you know, engineers don't like to be involved in that pre sales process, the company's not getting paid for that engineering time, you know, they'd rather be thinking about what the next new product is going to be, rather than just turning the crank on yet another quote for the same product over and over again, it really frees them up to focus on new product development, and it frees the sales guy up to make that, that sale with the customer. And give them what they want to be and be assured that it's been engineered properly. And it's a valid solution did doggone sexy, I love what you're saying. Now, the question I have. So if I'm, if I have, hey, I want to build a descriptor for cater no such thing. So listeners out there don't go Google dysgraphia cater because it doesn't exist. It's my word. I want it on a bumper sticker anyway, well, let's say I wanted to build a descriptor for cater. And it has, you know, materials of cost of materials and just just materials, right? Does does your product go out? And say, yeah,

13:36

aluminum is? Do we procure it at this point, whatever, you get the price right then and there. Yeah, so we often our applications connect directly to

13:48

the cost center for their the company, that's usually the RP system, where they have the materials, they have the purchase components, so they we can have access to availability, and costs. And then we can actually make choices for the customer based on trade offs. You know, some of the customers we we sell to, for example, in power distribution, use a lot of copper, the cost of copper can change tremendously from one week to the next. And you may choose a different design based on the evolution of that, that change and

14:26

evolution of that change in

14:29

the price of copper. And so that sort of dynamic decision making can be really effective. Yeah, especially, you know, I've been down that road and then it's like that material. Today was $5. Tomorrow $7. The next day is $10. And then of course, somebody comes back and it's like, how do you how do you narrow it down? To me is just a big, big deal. But I would imagine, I mean, are you let's let's just let's just

15:00

lead and put it out on the table.

15:04

If 100% let's say it's $100, right, here it is, it's $100. How closer am I, with your product with your solution? Am I to the $100? I mean, like, do I nail it? Well, you nail it a lot better than you would without the product. In other words, we, we roll up? Well, first of all, we ask the customer, how they do pricing. And sometimes pricing is done based on cost. Other times, it's not frankly, it's based on other parameters. And we can incorporate either pricing model into how we put together the cost and the price for them. Typically, for the kind of customers we work with, it's a, we're rolling up a cost. And that cost can be materials, but it can also be manufacturing steps, it can be an engineering factor, there can be delivery factors, and we can roll those into an overall cost. And then the margins, often there are rules about the margins as well, you know, if it's if this distributor gets extra margin, or this customer buys a whole bunch from us, so they get a discount, there's rules in there about the margins to those are all rules. And so our system allows you to capture that and, and

16:23

hone it and hone it and hone it. And I would imagine you get a little bit better as you continue to go forward. It's like, yeah, I'm tightening it up. I see where I've, yeah, yeah, yeah, they're really good companies keep track of what they quoted and what it ended up being and do the connection between to make a jump make those adjustments? fine tune to, you know, fine tune that to get it exactly right. See, not every company does that. But there certainly are companies out there that do and they can be very successful with. Come on. Now. You had me at at me make sure you had me at the term

17:04

engineering automation. You had me at that. One of the push backs, why do people I mean, it's it's not all, you know, bubblegum and pink elephants out there? What would be the pushback to this makes complete sense? Well, that's that's a good question. And there's a couple of different categories. But, you know, the first one is often Well, you know, we don't think you can do that, you know, how are you going to capture our rules are you rules are so special that we can't possibly imagine capturing them? And, and in some cases, there's some truth to that. But what we do and what's special about our product is you capture the rules that you have, you provide a user interface that allows them to interact with it and put put their human factor into it where that's needed. And combination is what's really the best solution. So that's one of the push backs. The other pushback is, Oh, we've got some programmers over in the back room, we'll just have them programming solution. And the problem with that is it ends up being, you know, the programmers, first of all, don't understand the product. Secondly, it ends up being this huge dotnet programming, nobody understands it can maintain or extend over time, and, and so on. So are, you know, one of our biggest competitors is the roll your own way, and we'll try to do it ourselves.

18:31

Like I said before, some of those companies, a lot of those companies end up being our best customers, they come back three years later and go, Ah, you know, I see why we didn't want to get in this mess of software. We're not a software company. We're a manufacturing company. We've got this whole group over here trying to write software, and maintain software. Help us out here, and it ends up being our best. Yeah, and and why wouldn't I want to leverage your organization who have you know, I mean, if you've done it over a number of years, you've, you've refined your thinking, you have insights that, you know, the IT department doesn't have at Acme Corporation, you just bring a greater level of experience that for me, we've been through it many times before, and we've seen what the challenges are, and both technical challenges and organizational challenges and business challenges. And we can help companies help coach companies through to success and that's kind of on top of our product, which is a great platform for doing the sort of thing but the product itself isn't the only thing that

19:45

it takes more than that to be successful and we can help with the rest of it as well. Yeah, I mean, of course, it's it's, it's a die. What would always upset me because apparently I'm impatient.

20:00

Sometimes, is when somebody says it can't be done. Yeah, yeah, I just

20:07

I bristle with that because you take a challenge at that. And, and and prove them wrong most of the time prove them wrong. Yeah, you know, I've been, I've been watching, right, Elon Musk, and SpaceX. And looking at that, I just, they never say it can't be done. It's like, they'll have this, you know, wild idea, and then they'll try to figure out how to get it in it. They do it. And it's like, God, that is just refreshing. Yes, yeah. No, we, we think that way. And we like to be challenged by our customers. And, you know, most of the time we're able to meet those challenges, and and it ends up being a win for them and a win for us. And that's what gets us up in the morning, Franklin. Yeah, don't get away from that legacy thinking and, and meaning we know how to do it and all that good stuff. Yeah. Where do you see it going? I mean, what, what are the trends? What's, I mean, this is great stuff. This is a great conversation. It's a great solution. It's great service, it's not blah, blah, blah. But what do you see it going? So I think that we will be extending this capability to many, many, many more companies. I mean, we're just at the tip of the iceberg right now, in terms of the products, the industries, the companies that do a customized product that need this kind of technology. So I see that growing for years and years. Another exciting angle on it for me is that we're part of what we're doing, when we when we do these applications is we're capturing reusable sets of engineering rules. And we've set up our technology from day one, to manage modular, reusable sets of engineering rules. If you think about it, engineering is a collaborative process. You never design anything. If I look at this console in front of me, there were probably 100 engineers that touch different parts of it, that were experts in each area, yeah, you can capture those modules and mix and match them together. It's the impact long term impact on the engineering world is going to be significant. And we've, we've built the infrastructure for that we've built a store for exchanging these kinds of things. And, and to me,

22:40

in the very long in the longer term, that's even more exciting than the ability to help an engineered order company sell their product faster, both both are exciting, obviously. But changing the way engineering is done is is really the the end end game here.

22:58

I think that that's very cool. You brought up a good point. And, you know, I can sit there with my business cap on and say, Hey, this is great. I understand what you mean. But there's a there's a positive bottom line impact to streamlining this effort. Can you explain a little bit about that? Yeah. So there's what we call value buckets, there's many of them for an application like this. First of all, you're able to sell more easily. So you're making that sales

23:35

experience, exposing it directly to your sales guys, to your customers. And as we discussed not having to spend weeks to put together a quote, you can do it in minutes in front of your customer. But along with that, you're also reducing the amount of time it takes from a throughput time, you're reducing the amount of hours it takes, so the cost is going down. And then you're also reducing the every anytime you automate something like this, you're reducing the opportunity for mistakes. We've had customer who follow the whole Kaizen thing, and I've kept track of their cost of quality. We've had customers justify, you know, very large investments, million dollar investments entirely on the cost of quality for one of these, nevermind all the other things we've talked about for the last 15 minutes entirely on the cost of quality and so that's another you know, area where value comes into play. And so there's just the the key is doing automation. Once you have it. There's just there's value all over the place. It's it can be very strategic for any company that embraces it.

24:50

This is this just cool stuff.

24:53

Really, we think it is okay, not everybody would talk to you. Thanks. Oh, well apparently you're not selling right.

25:00

You're not communicating, right? Because apparently they should be listening to you. They should, they should. Again, how can people get a hold of you?

25:09

We're at engineering and ten.com. The website is the best place, there's links to our email addresses and phone numbers and such there that just spelled out no dots or anything engineering and ten.com.

25:25

We'd be happy to hear from anybody. There's actually live demos on the website, you can run one of our applications, you can learn about a lot of the different industries we support. There's a lot of information on our website. That's really the best place to start. Very cool. Very cool. All right. You got a couple of things here to free demo on websites. Right. You've mentioned that that's good. And you made this a pretty clear if you're a qualified prospect free discovery session, I first off be qualified to take advantage of that. That is absolutely and everything will be out at industrial talk.com. You know that all the contact information for Scott, engineering intent, and anything else that we can possibly jam on his landing page. We will. Scott, you're absolutely wonderful. I love this conversation. Hey, thanks, Scott. I really appreciate it. Thanks for doing that. I enjoyed it. It was fun. Man. I love what you guys are doing. Now all of a sudden, if I had an engineering company, I would be looking forward to connecting with you. We'd be knocking on your door. Yeah, but I'm not. And so

26:37

I could I could just sing your praises. And every time I come in contact with somebody that's engineering, so you need to get ahold of this guy. How's that? All right. All right, listeners hang tight. We're gonna be right back. As you know, we're gonna sum it up on the other side. So stay tuned.

26:51

You're listening to the industrial talk Podcast Network.

27:01

Scott, Heidi. Yep. Put that in your notebook. You never know attaches the company. They're delivering value. They're delivering solutions. I'm telling you, they're satisfied my

27:15

inclination of being impatient, big time, coming up with solutions that truly help you move that ball forward using a sports analogy. So go out to his LinkedIn stack card, Scott, Heidi AGI de engineering intent reach out to him. I guarantee you will not be disappointed one iota know how to spell it. All right. I'm going to continue to hammer on this stuff.

27:44

I want you to hang out with people who are bold, brave and daring greatly.

27:50

You be bold, brave and daring greatly, and you're gonna change the world. Hang out with Scott. Heidi, you're gonna hang out with me to go to industrial talk, calm, everything is going to be out there. All the contact information. Have a wonderful week. We're gonna come back with another great interview shortly.

The post Mr. Scott Heide with Engineering Intent is talking Solutions to Automating your Engineer to Order Business appeared first on Industrial Talk.

The post Mr. Thomas Didier with InforEAM talks about Common Misconceptions of Software Implementations appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Kenneth Forlemu, Solutions Architect at Infor and Infor EAM about “Using the power of Transactional Data for Insights into your Asset Health”. Get the answers to your EAM questions along with Kenneth's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Kenneth and the wonderful team at Infor by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

KENNETH FORLEMU'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/kenneth-forlemu-6ba5808/

Infor LinkedIn: https://www.linkedin.com/company/infor/

Infor Facebook: https://www.facebook.com/infor/

Infor Twitter: https://twitter.com/infor

Infor Website: https://www.infor.com/

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1. 7 Steps for implementing reliability-based maintenance
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3. Asset intensive industries, finding the straightest path to the cloud
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5. Infor EAM Brochure
6. Infor EAM Overview
7. 9 fleet management challenges and how to resolve

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PODCAST TRANSCRIPTION:

SUMMARY KEYWORDS

Infor, InforEAM, kenneth, asset, incrementally, industry, industrial, platform, transactional data, business, data, Industry 4.0, conversation, users, podcast, customer, existing, health, talk

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. All right. Welcome to the industrial talk podcast. absolute honor absolutely an honor that you've joined the industrial talk podcast where we celebrate industrial heroes, the women and men of industry, the women and men of manufacturing, and everything in between. You are bold, you are brave, you dare greatly you innovate. When you innovate, I love the innovation side. And you're changing lives and you're changing the world. That's why we celebrate you on the industrial talk podcast, in the hot seat in the industrial talk, hotseat Kenneth Forlemu. Forlemu. Nope, I got that right. InforEAM is the topic. Let's get rockin, you know, what's a great town.

01:12

We had a little family matter to address, not just a friend.

01:19

And we had to go up to Nashville. And we spent some time up there. You know what's so great about Nashville? They've got seasons, they've got great food. They've got great music, they've got great people. It's a great place. So anyway, we had a good time up there. And

01:38

highly recommend if you've put that on your bucket list if you've never been there. Great, great. town. All right. We've been talking a lot about asset management and

01:50

this IoT world that we live in, how do you enable all that? What do you do? You need a platform, you need a platform like InforEAM. And that's the sort of the Industry4.0 enabler you need, you know, you're collecting all this data, and you need a system. But this conversations just a tad bit different. And what makes it so interesting is that many of the individuals that I have spoken to, and we have talked a lot about IoT IoT Industry4.0 edge, everything cloud, you name it, we've talked about it in that space. And it's all great conversation. But what if I want to approach it incrementally? What if I want to take this digital journey incrementally, you will need a system you will need a platform to be able to proceed forward into the future creating that business of resiliency, you're going to have to do that you're going to have to have an enterprise Asset Management System. You know, just put that down? Why not start there? So you say okay, I'm going to start there.

03:00

I understand all about the devices, I understand all about the great innovation that is taking place within this industry4.0, but if I want to just do it incrementally, can I do it with a system

03:15

and and just be able to capture transactional data to get really clear indication on the health of my assets? And the answer is absolutely, positively Yes. And that's what this is about. So let's say you want to go down this journey, you're gonna have to have a system, right? You're gonna have to have a system?

03:37

And can I leverage that system to be able to generate insights into my right into my, the health of my assets and my business on a real time basis? And the answer is yes, you can take existing transactional data and be able to draw from that clear indication of the health of your assets. That's what we're going to be talking about with Kenneth. He is a Solution Architect, I go out to his stat card out on LinkedIn. Yep. Here is the cool thing about it. He's been with Infor right? He is a I want to say a senior architect. Yeah. He's been with Infor for 21 years. Well, so he knows his stuff. He understands what business needs. He understands how to leverage technology to its fullest. Mark my words, you're gonna love this particular interview because we're just, we're just helping listeners and individuals. Take this journey forward this industrial 4.0 journey and how do I do it? There's just a lot of moving parts. But I'll tell you right at the center of that is an enterprise system that you need to put in place and can add system right can add system be able to analyze the health of your overall assets and condition of your

05:00

Business and the answer is absolutely. All right. Let's get a go in with the interview candidate Forlemu, that's fo r l e m EU senior architect. Not many of those guys out there so you'll be able to find him reach out to him on his card. We'll have all the other contact Information at industrialtalk.com. So enjoy the interview with transactional data's on the hotseat. Let's not mess around with that. Enjoy. Alright, Kenneth, welcome to the industrialtalk Podcast. I am so glad that you made time in your schedule to be able to be on this particular podcast and share your sage advice with acid management's. There you go. That's my that's my introduction. How are you doing? I'm doing great. I'm doing great. Thanks for for inviting me to join your podcast. It's definitely the the honors on all on this side. Which is because I got your stat card up there, I've got your, your LinkedIn stack card, I've got your form that you filled out. And I'm telling you, you've got mad, mad street cred out there when it comes to maintenance asset management and and that the InforEAM platform. And I always think that that Infor aim platform is a facilitator of the industry4.0, because it's one thing and we're going to go into this and you're going to tell the story, but I have to get this off my chest listeners, bear with me. So okay.

06:25

All this talk and all this excitement that's wrapped around industry 4.0. And it's like, I've got to go out, I'm gonna do this, I'm gonna do that. But they have no place to put the data. Like, you got to have it. And then when you get the data, you got to be able to sort of do something with it. Not you have to stick in some fashion Yes, site collection of data for the sake of collecting data. Well, it's like digging a ditch, just because I mean, yeah, did I mean did it cosmic transformation is quite quite a quite a big deal these days. Because, as you know, they call it big database is all about it, basically AI

07:03

diligence is days that we can actually manage such unstructured data. Before we get into that. So let's give us a little background on who Kenneth is. And then we're gonna dive into transactional asset health.

07:16

Yes, so my name is cannot follow me I hail from originally from Cameroon. That's in the west part of Africa. I'm came to the States to study

07:27

in 1994 and went get an MBA and join in for 1999. And here I am. Today it so 21 plus years. You're one of the old ones. That dinosaurs Yeah, but boy, do you? You know, that system? You know that? If Have you always been with the sort of the EM platform? Yes. Yeah. So.

07:54

So I started with MPT, which is the right, the brainchild of eating four of em, then progress to, to info E, which I've been using for, for the last, I'll say last 1819 years. So, as you've seen a lot, I've seen a lot. And I've, I've gone through the ranks tools from consulting to project manager to architect which I am today. So it's the full breadth of the implementation. There's no question I could ask you that you don't know. I hope so.

08:27

Because I can imagine you just sort of sometimes sit back and you say, Hey, I was with Mt. Two, we, we had this system, we were pretty proud of it and all this good stuff. And it did a lot of fun stuff to where you are today. And you're looking at what, you know, the cloud suite that in for all of those solutions, how they talk to each other and link and collect data, great insights. I've just, I can't imagine how far that is. But the good news, the good news about InforEAM is that is growing very rapidly, which means that I have never bought to learn new things. So every single release has a lot of stuff that that I have to learn. So it's a it's it's probably I mean, it's progressing very, very fast. So that's interesting you make and we were talking briefly prior to the podcast, innovation never stops, and that he nodes with the Infor em platform. And that's like, that's a pretty doggone robust platform. And it's all evolved point C growing, adding new features every every, every half a year, I have to ask one question I have to where are you getting? Is that internal? Or do you listen to users and user saying, Hey, we really would like this thing to do XYZ, would you? And then of course, create the the you know, yeah. But there's really three areas. We have to have user conferences. Yeah, that we stay users actually share his experiences. We have what we call the product product improvement requests that users customers can also actually submit requests for improvements.

10:01

And then of course, we are on the road implementing em. And we meet new challenges every day, which we need to meet customer demands and customer need. So we all project that back to our development team, reviews them, contacts, industry experts, and then put them in the roadmap was for what is necessary. See,

10:22

once again, as just industry wide, we just never stop innovating. Oh, and that innovation always constantly impacts the enterprise. So it's a beautiful thing, honestly. So it's a beautiful thing. And I bet, I bet you still get to the point where it's like, Wow, that's cool. I That's all it is. Yeah, this in fact, just two days ago, I saw something in E in E info E and which I have not seen before. And I said, Well, that was really cool.

10:50

This is just slightly some new features that nobody talks about, which are very neat. See, you know, and cool is a technical term. Yeah, I might have. Yeah. Cool.

11:01

All right. Before we can really get into the conversation, I want to sort of frame this discussion because this is interesting. I've, I've had the fortunate opportunity to interview a lot of people and this whole industry 4.0, IoT, IoT, edge cloud, you name it all under the industry 4.0 sort of banner, digital journey five, it never stops. Yes. The interesting part about that, if I put my business hat on, is it sir? I mean, do I have to really go down that road? One or two? I have existing data that I just don't even access? I would see. And that's where we start talking about transactional data? Can you sort of outline that a little bit?

11:44

Yes, transactional data for us means that

11:48

this is data which is being created from using InforEAM. So when you capture all your inputs, all your attributes on work orders, whether it is work management, procure to pay, plan to inventory, when you have all that data in the system living in structured data at this point, you cannot use it because you have all the attributes you use it for, to actually use some algorithms, some logic. So business use cases, to actually capture exactly how you want what you want to capture out of the system. So we use our current transactional data to, to develop algorithms to to measure whatever want to measure, in this case, perhaps asset health. And you say that's not even you haven't even deployed an IoT device yet? Not yet. Just looking at transactions with Yes, within the business. And that's great in a work order. That's correct. Can I have my asset registry, Ticket Ticket Ticket Ticket, and I've got data behind it now. But but there's a lot of work that has to be done to get to that point, right? Well, yes. And that's part of the implementation. Because when we go to implement em, we need to do to find out what are the overarching requirements for the customer? What What's your goal? Right? He has, I mean, you're gonna achieve a lot from em, want to make sure that as part of implementation, we're capturing all the inputs that may be used to actually calculate as a health? See, that's interesting, because you can sit there, have that conversation, have that design conversation saying what's important? Yes. Where are the gaps? This is how it how the system sort of deals with it. And to be able to really say, I got a good picture. Let's take this transactional data and create this dashboard, this insight, this ability, and it's really just from the system itself from from a system itself. Normally, I mean, the only edit

13:46

I guess energy would be to, to to come up with the algorithm on watch the finance asset health in your industry, what do you consider asset health

13:55

care differs from industries, but you're glossing over, you've got to put the time, energy and effort in the beginning to be able to do that. Right. A lot. Yeah. And and my, my history and recommendation to the leaders or listeners is the fact that that has to be done. And don't cut, don't cut corners. It can be arduous, painful, but don't don't cut corners on that. It makes I agree. Yeah, I agree. It makes probably the implementation

14:26

far more accessible. And that I think that what you said is very, very interesting because they are different. When we go to customer sites, they are on different levels on their maintenance operations. We are very mature companies. We have companies that just getting into maturity. Those companies are very mature in their operations, the company, the companies that want to make sure that they have all the inputs to capture that asset health are the companies that may not be at that step, same level.

14:58

Just go incrementally.

15:00

Just phase it in, right? We don't have to do everything at one. And phase one, we can go to phase two, phase three or phase four. She can just progressively go into into the implementation to make sure that by phase five, that's where you're gonna end. You have all the inputs actually capital asset health, she doesn't have to anyone. That's good. So you can you can deploy the Infor em platform incrementally. Yes. Wow.

15:29

That's good. And that's what we advise, in fact, because what we've discussed, we've discovered is that many customers who want to get get everything, all the bells and whistles before they actually go live.

15:41

They may never go live. Yeah, they may never go live. You're right about that. That's true. Nobody's gonna know. I'm ready. Let's turn it on. I mean, I and I always tell it with with a very simple example, that's good. If you have a new app in the App Store. You notice they have updates, perhaps every couple of months, and within five years, you have a full fledged update from day one, he was not didn't have all the features. I thought you could have an example. Because you have incrementally added features to mature, make changes along the way, once you get it. Right. See, I like that that's a great analogy. That's a great example. The other thing that

16:21

that exists out in a mature business, you've got legacy stuff, you got legacy systems and legacy data collecting, you know, transmitting devices. Correct. That's all a part of that. Right. You you sort of optimize what they have. Right now. You could do it incrementally. We've already established that. But that would be an ideal situation, like, optimize that existing, you know, portfolio of of, you know, systems. I agree. Agree. Agree. And in fact, that's, I know, we're not we may not talk about that today. But that's the reason we have the info is because we want to be the center of it. transformation that's waiting for wants to be. And that's our goal. And that's in four oh s right. That's info West, and that helps facilitate or connect legacy systems, right? Yeah. Nice. Yeah. See? Yes. So we want to be the center of the enterprise ecosystem, right for all their digital transformation needs. And then once again, you get the transactional data from these legacy systems. And it's able to create greater

17:38

insights and vision into the health of your asset in general as and your organization. Yes, I'm because info is maybe the center of the ecosystem, we can just grab all that data, and putting the data warehouse what we call the data lake, the lake, the lake, and then we can now transform it, and analytic tools to get exactly what you want. I'm always fascinated by the fact that, and many of these mature, you know, manufacturing businesses have all this data, it exists. And it will already Yeah. And then with this solution, this in for Iam solution and the power it possesses, you you fundamentally change that particular business with that platform, I see things that I've never seen before. That's correct. That's correct. In fact, that's why we have I'm sure you've heard of we have the person to write it, the AI the coal mine in for coal mine, yeah, mixed our AI tool.

18:41

So those are the tools that can be used to actually farm this data warehouse to, to get to get exactly what we need to make sense out of the data. I've got to ask the question, let's say and I mean, I've been very fortunate I've had, I've experienced a lot of different types of platform. Sure. Now, you have you mentioned briefly about how you've sort of changed as he gone along and you kept on growing and made him more powerful, more intuitive, whatever, it might be correct. Where's it going? It can it? Can it ever get? Are you 95% there and you know, now you're, you're fighting for the last 5% the incremental improvement, Oh, where are you at?

19:25

I'm not sure that everybody knows where we are. Right? It's one of those things just cost planning improvement, right? I mean, the world is changing, processes change, requirements change, and we just go with the flow.

19:38

You know, so it's,

19:41

what I will say is that it em is very info is very mature.

19:45

product is very mature.

19:48

But otherwise, since things are changing around the world, in terms of processes and manufacturing requirements, we have to pursue that to regulations are coming up, we have to make sure that we build in

20:00

autoregulation tools in there. Yeah.

20:04

Because your platform is that robust and flexible. And the way it's designed is pretty spectacular.

20:11

We talked, we spoke of manufacturers never stop innovating. Manufacturers never stop, and everything that goes into manufacturing all the inputs, they never stop. Right? No. And therefore, you, you have you can't be the system that says, I'm sorry, we can't accommodate that new innovation right there. You can't, yes. Good. Yes. And we also have to be too deadly technology to technology is changing, right?

20:39

I mean, not a few years ago, you know, we had a full revamp of em with what we call html5. Because we had to make e info E. Cloud from agnostic, browser agnostic. So if you already have

20:55

Firefox, we have Chrome, we have Chrome. So yeah, before it was just IE, Explorer. And that was a limiting factor for us. We now if you have any browser, you can use em is a browser agnostic today, because it's a cloud based solution. Jump on that. And I'm just I'm always, I mean, there's just so much

21:21

great things that exist with it in 4am. And not just that in for in general, the thinking that is going on the conversations that are taking place, not just internally, but also externally, the the users and the communities out there, they're just saying, and it's just making your system. Just

21:43

amazing, I love it. I love it. I can tell you've been there for 21 years, and you look like you're 13.

21:52

The good news, the actual good news for my part is that I also had the opportunity to, to work in what we call the service industries with time with info. And what I meant is that I was had been I mean, I was open to, to seeing all that info applications. Right? Click cloud suites, cloud suite, financials, cloud suite industrial? Yes. Our our products are pretty, pretty good. I see that. I have to ask the question. Yeah, I got in for I am, there's a look, there's a field, there's a user experience with it, right. And, and that's all a part of it. Because you don't want it to look like garbage, nobody will use it. And it better navigate well, because nobody will use it. And it's all about, you know, getting people to use it, if they don't use it, and then enter in good Information. And it just sort of, once again, it's a people and culture. And in fact, in fact, that's one of the teams reach out or say that info has done which was critical that after acquiring all these many companies with applications, yeah, they had to make sure that they all have the same look and feel that's exactly. So that's it mainly because otherwise you go to a company, they're using InforEAM and the other person's using this system or application, they wouldn't even tell if they're from the same company. Yeah, right. So we have an in house

23:12

department where the actual job is to unify the platforms. See, I love that heavy because oh, if I had the if I was king of Infor, I'd probably screw it up and it'll be orange over here. Then the other lapper probably green and it would look. I it wouldn't work. It wouldn't work, then. And there's a there's a a look that. Yes. Is

23:40

it's not threatening? And I've been a part of other systems long ago, by the way. Oh, really? Oh, yeah. Long ago. Yeah. And they were awful. Yeah, it's made it quite, quite easy for the eyes.

23:55

And you know, what's interesting, because you have Infor OS. And I remember long ago, taking off my history hat here is

24:03

the biggest challenge was always like, you walk into a client and say, so what about your legacy systems? What's important? What's not what, what do you do if you have that conversation? And there's always the time when somebody says, that's the most important legacy system? I'm never getting rid of it. And it might have been a dog on Excel spreadsheet, who knows right? There, you got to try to figure out an interface between the Excel spreadsheet and your enterprise system by system a mess. No, no, yeah, you sit there and in pain. All right, we're gonna have to wrap this up. I like it. transactional asset help. That is a powerful conversation you're looking at in for em, just through the transactional activity of your business. And let's say the legacy systems that exist today, you're able to pull out some really decent gold nuggets of Information and insights.

24:55

definitely get back to your leadership. I will nuggets of Information and

25:00

assets and insights. Good ever put it on a bumper sticker? Hey, are you on LinkedIn?

25:08

Yes, I am LinkedIn. Yes. Okay. Got a good stack card out there. And I'm gonna spell this out for you. Is Kenneth K and E th. For Lemieux? Did I say the right? That's correct. That's FLR l e m EU yet? And I'm sure there's not many out there that no, I'm the only one that you're the only one on it.

25:33

Yeah, check it out, man. I guarantee it. That's pretty

25:37

good kazillion users of LinkedIn. So

25:41

he's the only one. Is that rare?

25:45

All right. Kevin, thank you very much for joining the industrial talk podcast. Absolutely enjoyed the conversation. Now listeners.

25:53

Do not go away. Stay tuned. We're gonna wrap it up all on the other side of the break. Remember, Kenneth we're gonna wrap that up on for him. All the contact Information will be industrial talk comm Of course. Thank you, Kenneth again. Thank you very much. All right, listeners. Stay tuned, we will be right back. You're listening to the industrial talk Podcast Network.

26:21

All right, can afford me Forlemu Oh, sorry about that. KENNETH, I'm trying very. Alright, you can tell he has some mad skills out there, reach out to him on his LinkedIn,

26:32

he would be absolutely happy to connect. Now we talked a lot about it. 4am on this particular podcast, now you have a suite of other cloud solutions within the EU and in for family. They've got the OS. That means in four OS, you can connect to all those legacy systems which I know you have, right. And then you've got also in for Coleman. That's their AI product.

26:56

tell you it's exciting times. All right. Reach out to him, you're gonna have all the Information that you need about Canada at industrial talk comm as always, I'm telling you to be bold, brave, Daring Greatly, and not just you. But I want you to find individuals that are bold, brave and daring greatly. And then you'll change the world. And you're gonna have a great time.

27:19

Everything out on industrialtalk com, have a wonderful day, be safe, and we're gonna have another interview shortly.

The post Mr. Kenneth Forlemu with InforEAM talks about Powerful Insights into Asset Transactional Data appeared first on Industrial Talk.

The post Mr. Bob Carnes with LP Corporation an InforEAM User talks about Leveraging InforEAM to Achieve Best In Class Manufacturing appeared first on Industrial Talk.

In this week's Industrial Talk Podcast and in conjunction with The Industrial IoT World, we're talking to Steve Griffith, Industry Director, Transportation Systems and Cybersecurity at NEMA about “What you need to know about Industrial AI and Cybersecurity for future success”. Get the answers to your “AI and Cyber” questions along with Steve's unique insight on the “How” on this Industrial Talk interview!

Also….. Take ownership of the new normal at Industrial IoT World Virtual 2020 to ensure you don't get left behind. Join industry-wide discussions addressing core IIoT challenges from monetizing and securing data to updating legacy infrastructure and outdated business models. This year's speakers include leaders from Boeing, Johnson & Johnson, Michelin, ExxonMobil, Nestle and more sharing their insights on Industry 4.0, Privacy & Security, IT/OT Integration, Edge Computing and Protective Maintenance/AI. Find out more about this wonderful event by clicking here: START YOUR IIoT JOURNEY HERE!

You can find out more about Steve and the wonderful team at NEMA by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

STEVE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/steve-griffith-pmp-0175351b/

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

NEMA, industry, steve, industrial, ai, members, data, manufacturing, cybersecurity, emerging, organizations, products, manufacturer, people, year, cyber, innovation, industrial iot, NEMA, solution

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who and keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, welcome to the industrial talk podcast. That's right, this podcast celebrates you. You are bold, you are brave, you dare greatly. you innovate. Boy, you innovate, and you're changing lives and you're changing the world. That's why you are an industrial hero. You're a hero to me, you're making my life absolutely spectacular. And what's happening out there in industry is nothing less than spectacular. That's why this podcast is here. That's why we celebrate you each and every day. That's right. All right. You're in the hot seat. His name is Steve Griffith. That's g ri FF i th and he is with NEMA. That's an E Ma, but that's for National Electrical Manufacturers Association. It's a mouthful. That's why they went down to NEMA. Let's get cracking on this interview. It's good thing it's NEMA. I get tired just constantly saying National Electrical Manufacturers Association. Although superduper important. You need organizations like this. And especially and especially in a world that is just innovation, innovation, innovation and moving at a just an absolutely blistering pace, to be able to provide solutions for your business to make you resilient and successful in the future. NEMA, that's why they're there. Because you can't keep up with it. I mean, we had this conversation. I mean, if I put my business hat on, I can't keep up with the the level of innovation, the level of of just sheer brilliance that exists out there in manufacturing, that exist in industry, and that exists across the spectrum of how people and companies are leveraging technology to be resilient, and especially after COVID-19 you need it. So we talked about again, we talked about collaboration, innovation, and education. And that's what this podcast is all about. We want to collaborate with people that have answers we want to educate with, with things that are changing constantly, all the time and boy, innovation, we want to hear about innovation, hear about solutions, not just from a technology point of view. But from the point of view of how are we dealing with people now? How are we how are we creating those connections, you got to be innovative, you've got to be innovative. Alright, listen to me lecture, holy cow. I don't feel comfortable with that. But I am so

03:06

excited and pleased to be able to call this family, my family, right because I get to interact with individuals like Steve, organizations like NEMA, and events that are going to be taking place that you got to put on your Doug gun calendar that are just out there so that you can continue to educate. And now is a VA time. Speaking of that, paper and pencil time, get your calendar out, you got to get your calendar out. And I'm talking about industrial i o t world. And this is an event called CS iio t now for lasting digital transformation. It is a free virtual conference. And I want to tell you it is December 1. She's How about that December 1 through the third this year, put it on your calendar. And I'll have that link out there and industrial talk.com. So you don't have to worry about it. Just go to industrial talk comm find Steve's interview. And you'll get all that information. Once again. cs iiot. Now for lasting digital transform you need you need these companies. You need these organizations. You need companies like NEMA to be able to sort of help navigate these waters, these IoT waters these industrial four dot o waters, because the water I mean that it's it's changing can constantly the currents are always shifting, and you just need to stay current. And that's why the industrial IoT world and NEMA and people like Steve are just vital to your desire to collaborate, innovate and educate So that you can act with a sense of purpose and tenacity, you need to do that. Alright, let's shift to Steve stat cart. So you go out there, and I want you to type in Steve Griffith, that's g r i f,f,i t h put a little comma PMP, because he is a professional manager of projects. I think that's what PMP stands for. Anyway, that's what he is, typing in, you'll see him, you'll see that he's with NEMA, reach out to him, become his buddy on LinkedIn, you will not be disappointed because his stack guard is spectacular. He is the director of transportation system and cybersecurity and what we're going to be talking about, and I'm just telling you, there are many topics within industry for Dotto. One is of course, cybersecurity. But two is AI. How do you leverage AI? Where do we stand with AI? You know, I mean, people talk about AI. Is it in commercial operations? Or is it still just sort of at a bench level, you know, sort of proof of concept type of stuff? Where does it stand? That's why organizations like NEMA. And people like Steve are so important. You gotta because it's, it's not going away, right? So you got to line yourself, figure out who to connect with so that you get real answers with real solutions to solve real problems. Right. That's what we want to be able to do. Steve Naima. And of course, that incredible conference, again, that is scheduled for December 1 through the third. See, see how it rolled into that. That's right. It's all out there on industrial talk.com. I can't, the URL is just superduper long. So I'm not going to be able to say that so just go out to industrial talk.com find it ASAP. How's that? All right. onto the the interview. We're talking AI talking cybersecurity. We're talking about how that leaves together. We're talking industry for Dotto, Steve Griffith. The company has NEMA and I enjoyed the conversation. It's always wonderful. So enjoy the conversation with Steve. Steve, welcome to the industrial talk podcast, absolute honor that you have joined. This platform is dedicated to you. Yes, you and the rest of the industrial and manufacturing professionals all around the world. How you doing my friend?

07:24

Great. I appreciate the opportunity to be here. Looking forward to the chat.

07:28

I'm telling you, man, I'm enjoying the heck out of it. I'm living the dream, Steve, I get to talk to one people like you. And I get to have a Master's class in all things, let's say industry for Dotto or anything, it doesn't matter. And I just sit there and I soak it up. I'm a sponge. I'm pretty smart now because of this podcast. Now I'm not I'm still the dumbest, dumbest knife in the drawer. That's for doggone. Sure. Okay. For the listener, Steve, we do this all the time on the podcast, you gotta lay that foundation give us a little 411 on who Steve is?

08:01

Yes. Steve Griffith. I'm an industry director for the National Electrical Manufacturers Association, otherwise known as NEMA in acronyms speak in industry directors, kind of like a program manager strategic planning. Basically, NEMA is an association of about 325 equipment manufacturers that get together, you know, we have three or four core things we do. One of those is developing NEMA standards to address a performance issue in the market. We do government work lobbying for against regulations, we do market data and intelligence, then we look at a lot of emerging technologies and NEMA. So my job as an EMA is to kind of, you know, see where the industry is going, you know, look at all these emerging technologies and trends and and kind of bring it back to our members and see how we how NEMA moves with where the industry is going. Right? So there are a number of emergent things I lead at deema. And it's just making sure that our members are involved and

09:02

need them. It's it's interesting to me because if I had a nickel every time somebody talked to me about emerging tech innovation, or whatever industry for Dido, I'd be a wealthy man because it's happening so fast. And I would imagine organizations like NEMA. This is a great niche for this particular organization because me you know, Joe sixpack here, there's no way that I could keep up with all the changes that are taking place within manufacturing within industry. And and it's great stuff but I can't keep up with it. That's that's probably the best role for for NEMA among others.

09:39

Oh, great. Yeah, it's it's, it's, it's, it's it's pretty neat stuff. You know. I mean, the the Internet of Things and industrial IoT is happening, you know, more and more devices. Like there's a huge growth for this. And you know, a lot of our members that make manufacture these products are now developing products in the systems that are increasingly IoT enabled, right? Whether you're, whether it's manufacturing industrial, whether it's commercial and residential building, whether you're dealing with utility products, transportation, medical imaging, the IoT industrial, it spans across all our members. Right? And it's, it's, you know, it's something we're moving into, and, you know, it's I mean,

10:24

let's just, let's just sort of, you know, it's not gonna, it's not knocking on the door, It's here, it's here to stay. It's, it's putting their feet up on your coffee table. And if you're not engaged in trying to understand this whole, and I'll just sort of generally categorize it as industry for Dotto, if you're not, if I'm in manufacturing, if I'm an industry, if I'm something, I have to actively be engaged and leverage organizations like NEMA in a big way, because it's here, whether you like it or not. If you think business, as usual, is business as usual, and you're just going to merrily go about your business and think that you're going to succeed. You know, think another wise, because it's not going to be that way.

11:09

not totally great. I met Sarah. And the idea is we need to be there as well, but our members, right, as we're getting to, as well, as this space becomes prevalent, how does NEMA and our members get into this space? Right? And there's, there's there's a lot of challenges out there with with it with the industrial t in the chief of Chief number one is our members and manufacturers devices, all this data, and all this diverse data from all these devices that, you know, create data, how do you turn that into information that you can use? Right? And another another issue? that's and that's data tsunami,

11:42

I mean, exactly. Sure. We can collect that data, all the little squiggly lines, all the little zeros and ones and numbers and all that stuff. But the real value the real, you know, meat, the gold, or platinum, if you want to maybe diamonds, but in that data is the fact that I can find things in a very efficient way to be able to make tactical decisions to better my asset, that's for sure. Absolutely. Right. Yeah, I gotta jump in, because it is a tsunami.

12:12

Yeah. And then you have to deal with, you know, all that data, there's, there's privacy, there's viability, there's cybersecurity, you know, you there's all this stuff, and it's determining how you can take this data to derive meaningful outcomes, you know, predictive analytics, you know, maintenance, when you're going to products out there, you know, or improvements in a product, getting that full visibility across your product line, with all this with it with all this plethora of data and making it useful. Right. And I think that's something that we're addressing across the mind. There's there's different I think there's different trends out there different techniques, different technologies that could help our members, you know, get on top of that data.

12:53

And I'm seeing here, here's, here's the question I have for you. I'm putting on my manufacturing my industry hat. I don't know I'm putting it on. It's right there. Right on. And one of the challenges is that the speed at which the innovation, the speed at which the technology is moving, versus my ability to be able to consume it, that's one to the issue with me, saying, I think I see the value in that innovation. But where do I start? I mean, you're moving, you know, you're, you're driving at 80 miles per hour, I'm, I'm still sort of riding my bicycle. And I can't keep up with you. How do you address that?

13:35

Yeah, where to start? How do you capture all this data? And I think, yeah, how do you make it? How do you make it useful? And I think one of the new things we're looking at an EMA is artificial intelligence. That's a key, a key aspect of how, you know, with the manufacturing device that generates all this data, AI can help manufacturers derive actionable information, whether it's in the manufacturing industry, to, you know, improving the production and distribution of the manufactured goods, looking at it in the pen, maybe the back office of a manufacturing, working with, you know, distribution channels and partners to to improve aspects of product design, maintenance, and then Lifecycle Management. I think AI is one of those emerging, well, maybe it's not really merged anymore. It's one of those technology it's happening. And it's being adopted in manufacturing. And that's, that's, that's a technique that manufacturers can use to do to take this data and derive meaningful information right to better help their

14:42

manufacturing. This is interesting, because for me, I, it was interesting, here's a story, quick little story I worked for, with a company when I was consulting and I created a solution that pulled data that determine sort of that Health of that asset by the data parameters, all of that good stuff. But it was like a CAPX project, right? You had to dig a ditch, you had to do certain. And I could do it on one asset, right. But now all of a sudden, these devices, they're cost effective. And for me, as a business person, I'm thinking to myself, yeah, I'll take a box of those, and I'll stick it out here, and I'll do this and it got into five G, get back, I could do that. And it's like, all of a sudden, the floodgates open, and I'm able to track data. But then I never take the next step forward. And I'd say, Where do I put it in? How do I do? But I can incrementally me, I can incrementally approach this, because I highly recommend that by the way. There it's happening, and get some wins under your belt. And I don't know how you keep I don't know how NEMA you, your team. Hold on to that Tiger's tail. Because you guys are so innovative. Your your industry, the people you interact with are just like, we could do that too. We can do that too. And and you know, normal blokes like me, I'm just like, Oh, God, I just sat on this asset, you know? How do you do that? How do you how do you keep? How do you prioritize that name of these these? I mean, industry for Dotto AI, you know all the things it five g five g all of a sudden like me now?

16:33

Yes, good question. actually a very good question. So there's all these, there's all these emerging, we come strategic initiatives. And because NEMA is a member kind of driven organization, our members actually have a say, you know, we actually year to year, we have these, you know, these these emerging topics that we that we run across NEMA. And you know, we have a vetting process where, you know, we take any idea, no ideas, a bad idea, and then we kind of, you know, we deal with. And then we have like, emerging opportunities for when we get our members together, and we discuss the ideas, we kind of try to prioritize them, we kind of get a you know, okay, we'll kind of do a poll around the room, you know, what are your thoughts on this idea? What are your thoughts on AI, this is a good idea, we should pursue. And we have a, we have a board of governors, and even that kind of is our governing body, it consists of about 30 or so CEOs across organization, they meet four times a year. So they kind of year to year, they take the input from, you know, all the ideas from our members, all the ideas, and they've kind of coalesces and prioritizes, and actually vote on these, these, these, these, these, these initiatives, in the July timeframe. So we actually, you know, when our board met in July, they voted on, you know, what are the emerging things we want to do next year? Right, so we're already knee deep into 2020. Yeah, activities, but then we're already planning ahead for 2021 and AI, at just to kind of, is something that it's going to be carried across year to year, because there's a lot of work we're doing with AI this year, you know, we were working to look at, you know, what are all the use cases for AI, you know, you know, what, what are the places where AI is proof of concept, versus actual, you know, commercial deployments? What are the, you know, what is the implementation guidance, you know, because NEMA is a, you know, a standards organization, what are the standards gaps, what are the are the standards that you need to develop our, their testing standards. So, we're getting all that information in this in this in a research paper this year, to kind of feed into what we do next year, right, you know, whether we set up working groups to look at these, look at this in greater detail, whether we, you know, work with research institutions, you know, join government groups, put out thought pieces on AI developed standards, or like a form, you know, a form of form a more permanent group to to tackle AI and NEMA. So these, these kind of emerging topics, that they start in this kind of program, but the idea is because, you know, they kind of continue to become a more permanent home and NEMA. And to give you an example of, of something that we did in the past, I'm shifting gears,

19:20

cyber security, baby,

19:22

cyber security started off for about four or five years in the same process, because, you know, when you're dealing with, you know, the Internet of Things, our members, you know, they get it, they understand that they have a role when they when they build these products to make them as, as secure as possible. And, you know, when these products are deployed, how do you make sure that they there's no bad actors that are malware that can then affect things after they're developed? So our cybersecurity activities, you know, started as a as one of these same kind of Strategic Initiatives about three or four years ago. Now it's a permanent activity with NEMA right because cyber is clearly not going away. Right? I mean, I mean, you get with the IoT my lifetime. Yeah. And, you know, and and so the stuff that we're doing is, you know, there's tons of standards out there with cybersecurity. We're trying to do practical guidance, right? You know, what, what can a manufacturer do in their supply chain to look at malware in the embedded components are tamper proofing, cyber hygiene is it's a topic when when a manufacturer, you know, delivers a product to their customer, whether it's a, you know, it's a hospital or utility or a building, how do you work with that, that customer that end user to mitigate cybersecurity risks by following industry guidelines, because cybersecurity is it is the responsibility that's shared between the manufacturer and the end user. So cyber started as a strategic initiative. But now it's a core activity, because it's not going away. So I envision

20:53

that will always fascinates me because it's never going away. And you have just come in, and you're just like, well, I've got to have some sort of plan of attack, to keep, keep my assets protected, my business protected, and that's ongoing. And that's once again, I would imagine that's a relationship between me business solution, manufacturing provider, and the the manufacturer of that,

21:19

that device,

21:21

right, because they're gonna have to keep up with it, they're gonna have to invest time, energy, effort and money into, you know, identifying those malicious, bad actors out there. Yeah. I don't I you know, I just don't I keep, but it gives me a lot of great feel, feel in my heart that companies and organizations like me, but you and your team and so on your part passionate about it, you keep up with it, because then for me, and then you prioritize it. So it makes my thought process a bit easier. And so I don't have to sit there and try to think through it myself. I like that a lot. I think that's now what industries are you specifically focusing in on Steve? What like, what what are you focused in on with these solutions?

22:17

Um, so the, you know, obviously, AI and cyber cuts across all all NEMA, right, whether it's, you know, manufacturing, you know, industrial products, automation, you know, commercial and residential buildings, all the building systems of fire and life safety, you know, medical imaging group, we have a, we have a group that does huge X ray machines in hospitals, right? utility products, right, the products that you know, switch gears, transformers, right, things that that are that are integral components to electric grid, transportation, which is the group I lead is all, you know, for example, you know, the the traffic signaling devices that connected intersections, right, you know, things that can't go down, right, that are, that are critical infrastructure, or electric vehicle, equipment, charging equipment, right. So, that's my focus. But you know, the activities that I do really cut across the entire Association, right, and I have colleagues that kind of lead the other divisions, but the idea is that the work projects that I do, like AI or cybersecurity are tailored across

23:19

our members. gonna sit there and go, Hey, I have the secret sauce over here, the world and I'm not going to tell my colleagues about the fact that I've got the secret sauce, that's not going to happen, of course, it's going to go across. The only thing I can think of when you start talking about traffic lights, of course, everybody's seen movies where somebody in the computer chain, I'm gonna create chaos, and I'm gonna just hack into these, these traffic lights and and make them all green. Right?

23:44

Yeah. Now we've actually we actually developed in my transportation, but we actually developed a cybersecurity standard for it for intelligent transportation systems that addresses some of that low hanging fruit, you know, hacking into, for example, you know, traffic controller can, it's all the same keys, making sure those keys are unique, right? Using secure communication protocols, right? So cyber is a pretty big issue across me.

24:08

And you know what the problem is with you with cyber people. Nobody wants to talk about it. Right? Nobody wants to say,

24:15

Hey,

24:16

I just had a breach over here. And it's not good. But you know what I learned? I learned that don't do this and learned and I did, but nobody says but nobody wants to talk about their dirty laundry and their cyber hacks. But it's it's like, that's how you learn, but nobody wants to talk about it. It's,

24:33

it's tough. Yeah, it's tough. So

24:36

let's put on our future hat a little bit. Where do you see it going? I mean, I mean, the speed is ridiculous. I mean, I don't know. I haven't. I have people talking about industry five Dotto already.

24:50

Well, I mean, I think they're the I mean, there's you know, AI is becoming irrelevant and another one that another top another thing that is emerging in the market is 5g with with with Communications right, and that is relevant across all of our members, right? Whether you're in a building a backhaul communications, you know, whether you're an industrial, you know, plant look at time center networking. You know, utilities, it's 5g connected micro grids or transportation with 5g. I mean, that's, that's something that's coming as well, in AI is going to become more prevalent. Everything's gonna become smarter, you know, members are making sense to the sensor technology is exploding across our industry, right? sensors are being used for everything across our members. And it's, you know, the data, tsunami is going to continue to occur. And I think, you know, our members that are getting more into, you know, while we still have members that still sell traditional products, you know, like wiring cable, we have members that are now selling systems, right? So it's, it's the hardware, it's the software, it's the communications, it's the network, it's the tunnel, this is the new soup to nuts solution,

26:01

because I tell us, because, again, my hat on, I don't want to go to, Hey, I got to go to Acme. And then when I pick that thing up from Acme, I'm going to go to this other company. I'm going to pick that up, and then I'm going to try to fit it together me And no, I'm looking for. I'm looking for a complete solution. That actually, because I don't want it. I don't want to have the problems. It's like, I turned the key on. And this whole thing just sort of fell apart. Now I'm just a mess. I don't want that. So, find reputable. Go to NEMA man find reputable businesses that do that. I would

26:42

great. I mean, headaches. Know that the industry is emerging. I love it. I mean, I'm an engineer by background so I sucked this stuff up. And all this new technology is great. It's it's great working with the members because you know, they'll tell you when you're doing great. They'll tell you when you're doing wrong. So that's that's good reaffirmation. I've enjoyed it. I mean, I've been here almost nine years now. It's never

27:07

and I'll say it it's dead sexy from my perspective, because I think it's just so cool. I think it is. And And to your point. You guys are so innovative. You think differently. I would imagine you bet your family just let's talk and talk to you about

27:26

like, it comes bad.

27:31

No, that's the case. I happen with my my kids. Like, yeah, I gotta go Dad, I gotta run. I gotta In fact, I gotta run fast and get away from you now.

27:42

My son has been after me to get to the Tesla from friends for ages. Not right.

27:48

That's cool. You got it. That's pretty cool. Yeah. You'd be all into that man. Yeah. I love that. Okay. Are you active out there on LinkedIn?

27:58

Yes, Sam. I am very much so.

28:01

So the way I would probably find him listeners would be of course, Steve. St. Louis Griffith. And I'm sure there's a handful of Griffiths out there. Yeah. That's Dr. IFF iith. Put a little comma in there. Slap in NEMA. And you'll find the jet.

28:19

Yeah, absolutely. You are

28:21

awesome. Great to wrap it up, because I can continue having this conversation all day long. But I'm sure there are listeners out there saying all right, I got it. She got along. Great. Wonderful. And listeners, we're gonna wrap it up on those other side, you know that I'm going to have all Steve's contact information. So don't come to me and say, Scott, I can't find Steve. Industrial talk.com. That's where his information will be. Got it. So stay tuned, we will be right back.

28:52

You're listening to the industrial talk Podcast Network.

29:01

All right. That is Steve Griffith. You need to reach out to him. He's got a madstad card out there on LinkedIn. I'm sure he would like to be able to connect with you telling you you're not going to be disappointed. He is. I mean, he's, he's got his finger on the pulse. And that's what you need. Because we're all about collaborating. We're all about innovating. We're all about educating. We're all about doing it with this sense of speed and purpose. And Doug gotta be tenacious about it. industry for Dotto is here, right? There is no no excuse for not knowing it. And learning from people like Steve. All right, again, get your calendars out I want you to write down for December 1 through the third. This is a virtual event because it is everything's virtual industrial IoT world is putting this on it is sees IoT now for Lastly, digital transformation. Do not come to me and say Scott, I'm not I can't connect because it's gonna all be out there on industrial talk.com every link that you need to know all right. Be brave, dare greatly hang out with people that are bold, brave and daring greatly you will not be disappointed. Another interview right around the corner so be safe

The post Mr. Steve Griffith with NEMA talks about Industrial AI and Cybersecurity for Future Success appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Marty Osborn, President of Advoco and Infor EAM Solutions Partner about “When Maintenance Matters and the 5-Enemies of Success”. Get the answers to your EAM questions along with Marty's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Marty and the wonderful team at Advoco by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

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Personal LinkedIn: https://www.linkedin.com/in/marty-osborn-78ba9b5/

Advoco Company LinkedIn: https://www.linkedin.com/company/advoco/

Advoco Website: https://www.advocoinc.com/

PODCAST VIDEO:

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Click on the InforEAM Toolkit picture above and receive the following “Must Have” EAM reports:

1. 7 Steps for implementing reliability-based maintenance
2. 10 steps toward a paperless operation with mobile EAM checklist
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7. 9 fleet management challenges and how to resolve

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Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

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Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPTION:

SUMMARY KEYWORDS

Maintenance, InforEAM, Marty Osborn, Advoco, implementations, IoT, IIoT, trusted advisor, organization, conversation, listeners, culture, success, trust, Osborn, team, talk, matter, understand

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. All right, welcome to the industrial talk podcast, absolute honor that you have joined. This podcast is a celebration of you. This is this is where industry professionals come in talk. That's what this is about. And we feature the women and men of industry and the women of men in manufacturing of women or men of technology, and everything in between. Because you're bold, you're brave, you dare greatly innovate, boy, do you innovate. You're not just changing the world, you're changing the lives of individuals in the world. You're saying to yourself, Scott, Hey, who's on the hot seat? Marty Osborn? That's right. He's the president of Advoco. And bear and InforEAM partner. And they excel at implementations and he's going to start sharing the secrets because we're going to be talking about the five enemies of success. Let's get cracking.

01:18

Know what a Advoco means? No one asked him. It means trusted advisor. I think that's pretty cool. And they are man, they they know exactly what they're doing when it comes to EAM implementations. They know when maintenance matters. In an organization, you just can't, it just can't wing these things. Man, you've got to have an organization that is committed to maintenance and doing it right and leveraging technology to create a business of resiliency. So

01:49

I had this epiphany. And I don't even know how to spell epiphany but I know that it's a word and it's like a light bulb

01:56

going off in your head. And it revolves around the InforEAM platform and I've had hours and hours and hours of conversation about Industry4.0 and everything that goes into that hour, they're talking about Industry5.0, but I have all that Information in my head, there has to be an enterprise system to truly facilitate a successful industry4.0 initiative. And that's what, that's what in for em brings to the table. And that's what companies like Advoco, they develop and deploy. Because the reality, let's just, we always talk about collaborating, we always talk about innovation, we don't always talk about education. And you know, you can do that right now. In fact, do it. But the the reality for a business who truly is, is

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resilient going forward is that you're leveraging technology, you have a culture that is committed to really sound principles such as maintenance and and the principles around it. So that God, if God forbid, we have another two fingered, you know, COVID punched in the head, you're ready, because you've got the technology, you've got the the culture, you've got the people in place that knows how to really, truly keep that business rolling, and be able to be nimble, when things like that take place. That's that's the reality of it. And that's what we're talking about. Because I I'm all about, you know, IoT devices. Absolutely. I'm all about edge. I'm all about, you know, cloud, I'm all about all this stuff, this AI ml, all of the things that that 5g, boom, right around the corner right there, right now, things are happening. So there's a lot of technology, a lot of innovation going on out there and you need a system, you need an enterprise system to be able to handle all of that, in a way that makes sense. Not something clunky, not something difficult to manage. But something that's nimble. InforEAM is that particular product and partners like Advoco, and team Advoco and Marty Osborn. They'll make you a success. And I'll have all the contact Information for Marty because you're going to be dazzled by him. Alright, let's get on with the interview. Marty Osborn President of Advoco and team Advoco and we're talking about the five enemies of success now I'm not gonna I mean, I've got it right here. So you're gonna have to, you know, grab a piece of paper and pencil and write it down or push pause, and you got to get this stuff down because he is dropping some wisdom. He's he's got some sage happening here with the with all of these points. So enjoy the conversation with Marty Osborn. Marty Osborn, welcome to the Industrial Talk podcast. Absolute. I mean, I'm telling you listeners out there. You're in for a treat. A very good surprise here. He's one of my favorites. How about that for an intro, Marty. Wow. That's it

05:00

Gotta set the bar a little too high, man. Well, it's not very high when it comes to me my friend. Absolutely. And I really appreciate it. I really appreciate you finding time in your busy schedule because it is a busy time for you and your company and, and and team Advoco. Now, before we get into the interview and getting into the meat of the conversation, give us a little 411 on who Marty is and why you're such an incredible professional and do not and do not mention Clemson.

05:24

I just did well, yeah, you know, I guess Scott, we go back and forth. Because we're both tigers. You're just happened to be the wrong tiger. Yeah, it's been a rough year for the old LSU fan. Yeah, yeah, it's been but but hey, thanks for having me novel. I always enjoy our conversations, because then they're pretty lively, as you said, We'd like to riff off each other. But yeah, again, Marty, I was born and I'm the president and one of the partners that had Volvo. And again, at Volvo in Latin means to call in a trusted advisor. And so that's always been been our mantra with our clients or teams is how do we become their trusted advisor? When we're implementing? In for EA? Yeah. And that's, it's kind of a unique business, because that's all we do. So we don't do Maximo we don't do Oracle, we don't do SAP, we are in for em. And, you know, I think the reason we do it is like to say we know how the movie ends. And that's kind of our, our mantra, and how do we help our clients get the most out of their software and hopefully reach their true potential? Yeah, and the InforEAM product is very, and for listeners out there, EA N stands for enterprise asset management, it is an enterprise solution that allows you to truly get visibility into your asset base, if you're a manufacturer, if you're whatever industry, boom, this is an enterprise system that is both flexible, powerful, and constantly improves, it's amazing. And then you get people like at Volvo companies like a vocal people like Marty, who just met excel at that capabilities. Now. We're gonna have to touch upon a subject matter that is really important to me. And and, and I know that we've had this conversation offline, and listeners out there take a paper to pencil or whatever, computer and keyboard I don't care, take notes on this particular conversation, because we know as well as I do, there's there's certain times when, when

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maintenance succeeds, and maintenance doesn't succeed. And I'm interested in is like, when does like maintenance matter? Like me as a company? When when do I embrace maintenance? And I think it's a great thing. When does maintenance matter? Yeah, yeah, I think it's I mean, it's funny as we've, we've spent a lot of time I mean, Volvo's been 13 years, we've probably believe it or not have done almost 500 implementations and so it Yeah, yeah, yeah, yeah, we get quite a few over the past. Yeah. 13 years believe we went back and started counting and, you know, you start to look at, you know, a challenge kind of in front of us is how do we help our clients, right, live up to that true potential, and, you know, to deliver that results. And so as we started kind of digging into this,

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we just really kind of came up with that theme is when maintenance matters, that seemed to be the differentiator. And Scott, you know, I mean, we get in the purchasing world, right? There's requirements gathering, there's, there's RFPs, and there's demos, and there's all these things that try to help you build success, yet, no matter how much time they spend on it, I mean, there's statistics out there that over 50% of em projects either fail or fail to hit the mark. And so it kind of drives at us and saying, How can we, again, be better than that? Yeah, and you know, as well as I do, I've been at a number of facilities and a number of places around the world and all that good stuff. And, and if I ever have a conversation with the maintenance team, yeah, they'll say maintenance matters, but they still have issues with maintenance. Yeah. And that's, that, to me is an interesting what, what, what looks like I have what looks like for me in in the world of business in the world of maintenance, that I demonstrate what matters, it matters to me. How do I demonstrate that? Yeah, well, it's a it's a great question. And, you know, it's funny is one of the things we always say is, companies can't meet their goals, right, or their objectives if they don't have safe reliable equipment. Right. If that truck doesn't deliver the chips or deliver the Pepsi's or that machine doesn't cut the beef or whatever it's trying to do. We can never meet our goals. And so what we find is from a maintenance side is

10:00

Does that make it matter? And so I think you start to dig in. And what we looked at is, you know, in the organization getting people involved in so we actually came up with something we call the five enemies of success, right? So, you know, maintenance matters when you go through these five enemies, or these sort of five checklists. And I think they kind of help you distinguish what you need to do to be successful. So this is interesting, because you'll have this conversation with, when you sit down with a client, right, you still they're walking away, they're sort of saying the right terms, but you still have to determine you and your organization have to determine if maintenance truly matter, because it is, it hinges upon your success, the success of the implementation, and as well as your client success, which is the ultimate

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goal is to help them succeed in whatever they're trying to accomplish. So these are the questions you would ask them. Yeah, so these are things I think, kind of boiled down that, that we see kept companies from reading, you know, meeting that overall objective, and, you know, it's gonna be silly, but number one is very simple. But does your product have a name or an identity? I don't understand that. Now. Do you think that that is the case? Come on, believe it or not, I mean, we name our dogs, our cars, our boats, our, our,

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you know, everything around us, but we don't really name our projects, right. And so what you kind of need is that rallying cry, so if maintenance matters, and it's funny about scale crack up, but if you walk around a plant, or an operation, you'll see a quality banner, you'll see a safety banner, you'll see a mission statement. When have you ever seen a maintenance banner?

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The banner I always saw was that one that had that cheesy mirror saved guesses on you. Yeah, and and so what we started to do is we looked at what the clients is, how do we name that property, give it an acronym that gives maintenance of purpose, something that they can rally around. And so as an example, and I'm wearing my shirt right now, but it's pride, right? We love pride, maintenance. And pride stands for people really interested in delivering excellence. And so, as we start this project, and you go to do your em project, it just can't be while we put a piece of software, you know, it does fall flat when you put it that way. It's like, Yeah, we did an enterprise. So what is that, man? Nevermind, I gotta go eat a sandwich. Yeah, well, we have a kickoff meeting. And there's no rallying cry, there's nothing there. And so right at the beginning, every project is we like to name it. And so pride maintenance is a name we use quite often. And we actually will create a banner. And when we go live, everybody signs in and says, We're committed to this, not not only the VP of manufacturing, the CFO, we've had presidents all the way down, which tells them maintenance matters that this is important in the process. So to us, just simply step number one is name your project. And the best graphic ever saw was a banner they put over the maintenance store and said pride starts here. Right and interesting here. And what I what I said, it's because many of these challenges always occur, you got to get that executive to buy in at executive to say, Yeah, I want to sponsor support, do everything I can and, and be at the forefront of my thinking. And given the fact that you're your name of the project, you're, you're creating a buzz around it. Like it's like internal marketing, you're creating a buzz around that, that that project and getting that President getting that BP getting that executive to sign off, that sort of in essence says you're part of this, so don't let us down. Yep. Yeah, like I said, we got up, we kind of poke it does maintenance matter, doesn't really matter, we'll poke you, but we'll look around where is that banner? Whereas because again, maintenance, you know, they've always kind of feel like are they invited to the table, that kind of stuff. So to me, just number one is do your projects have names? Do the your maintenance team have an identity? And when they do, right, that pride exudes in everything that they do, and that's what we want. Number one name that name, your projects, sound, Game Show, name and name and so, this one again, and these are all kind of basic stuff, but number two is other right people involved, you know, right from the get go, who's on your team, right, who is involved in, in the project, you know, do we have representation from the asset management group from the AMA

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Roll group from the purchasing group, you know, from the IT group like, we believe that there's five kind of key stakeholders from asset management to the work order groups to MRO, purchasing, and it. And when all five are represented, and they're on that team, and they're part of this, then that's when the magic happens. And again, you will always see that battle, either see a maintenance team, or we'll see an IT team. But do they really, are they coordinated? Yeah, and you're right about that. And I've seen it all too many times where it's, it's, then all of a sudden, it just sort of evolves into an IT project. And then it's shoved down the throat of the people in the field, and then nobody likes it, and everybody in it. And then all of a sudden, it just sort of implodes, because we weren't a part of the process. But that's, that starts with your number one, if I give it a name, if I get real executives, leadership, then I'm going to me executive person, will then make sure that I have the right team in place representing the organizations that have a vested interest in the success of this implementation. Yeah, I was I always chuckle because we, we always talk about change management getting, like the users the change, and it's not the users, it's usually the leadership team that needs to change. But they got to believe that this is important, and that this is mission critical, and that they can't reach any of those company goals, stock price, anything else without it. And so, yeah, getting everybody involved. And it's not just this maintenance project, like let's tuck it away, let me let me sort of point this out. So you're going down this road, you're sitting around, you got a bunch of people in a conference room or whatever, you're, you're choking on some sandwiches, whatever it might be. And when does your little red flag go up? And you're saying, Hey, guys, hey, I'm just telling you right now, I think we have a gap here on the team, we don't have the right people, we're missing x. And make sure that at that moment, you're making sure that everybody's buying in, but you got to get that team, if you don't have the right team, you're gonna fall apart. Do you ever just step in and say, guys, this ain't gonna work? Oh, absolutely. And I think it's right from the get go, we'll start to even look at who is represented who's not because we also know if the CFO or the VP of Ops, um, somebody asked me, and this is kind of funny, but how do you guarantee your project I said, I can guarantee ROI in every project. And it's easy, right? I just take it out of your budget.

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Right? You just take the money out of the budget, but what that does is everybody wants a project. And the minute I say, we're gonna take the money out of your budget, then we're like, whoa, wait a minute, right. Right. Now we get to the crux, right? Now the VP is really saying, or the maintenance team is does this matter? If you're saying I'm gonna have a return on investment of x? Are you willing to give it back? Because savings only occurs? If I don't spend it right? What did I say the easiest way to double your money is take it out, fold it in half and stick it back in your pocket.

18:11

And so I think that when maintenance matters, again, we look at the ROI. Yeah, we look at our budgets, and if whatever our project is, it has to pay for itself. And so with the right people, those become the right conversation. Yeah, and I think you're spot on on that. And I think that just the principles behind it. Now in for em, what you're trying to do, you're trying to create greater insights to keep that asset up and running, producing whatever you're producing, bottom line value, all of that stuff is real important. And being able to

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strategically pull assets out and do the maintenance on them at the right time, that minimizes the impact to the overall organization and that those things is key, and you can't help but have real return on that investment. All right.

19:00

So, you know, I think number three is it's simple is that you put the how, in front of the why.

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And you got to think about this is how how, how, how right, how are we going to do this? What are the features? What are the requirements? How, when in actuality does everybody in the organization know the why why are we doing this? Right? You're saying put the how in front of the why or we'll do the live sorry, put the Y in Okay, you know, yeah, you know, what the why in front of the house? Yeah. Okay. Yeah.

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I just ordered the hell out of you. Right. Just that in there. I'm going with it that makes no sense. I guess it's you put the house in front of the why that's when you fail, but why needs to come there. But yeah, it's Yeah, yeah. And it's we get so caught up in the how right and the detail and that's maybe the engineer in us, it's maybe the technical side, but it's back to you.

20:00

Number one is when we name a project, it's tied to the why it becomes that rallying cry, and we understand is, are we trying to drive greater? You know, output? Are we trying to create greater efficiencies that we trying to, you know, reduce the cost or visibility? And, you know, it's, um, a lot of times it's amazing again, we go through these RFP processes, and they're just how, how, how, and never right. How are you doing? Why, why? Yeah, and it's interesting, because

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you're spot on. There are many all of the conversations. It's not that it's, he better understand the why you're deploying a system like this, then you can say, yeah, we're all bought in on the Y, because the Y does, you know, that's Yeah, thumbs up on the Y. And then you can go and venture into, well, we got the Y. Let's figure out the how. And I think that that's your right. I mean, I've been on so many projects, how do you do that? How do you do it? I want to know why. Yeah, how do you create a work? Or how do you do this? How do you do that? Right?

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are you what are you really trying to you're trying to build a more reliable operation? Right? Are you trying to streamline the way we pass things? You know, around? Are we trying to get better planning better scheduling better? You know, again, we're in a very interesting time, when equipment and technology right equipment is getting so automated, you know, getting so technical? And again, is is it tied them? Well? How do we fix this stuff? Where do we find manuals? Where do we get this, this detail? So yeah, I think it's really, yeah, and I'm telling you, right now, if the system is configured, if the system is configured to your why, right, and you're trying to be more efficient at the ability to be able to gain insight, collect Information. And and, you know, the old way, hopefully, the old way is that you're wasting a lot of time trying to find those documents, wasting a lot of time doing what do you need to you think you need to do when a system can make you more efficient? I mean, it's it's imperative that you have to understand that Why? Yeah. Am I talking people in culture right now? Just FYI. I mean, it's shocking, right?

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But for some reason, we get into software, and we follow this manual that just goes back to 250 requirements. Yeah. And half the time, we'll look at a requirement and say, why is this important? Right? I don't know. We just

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have that conversation. Why is this? And people are going? Well, well, it was. It's a and they just stuttered and stammered through the whole thing. And it's like, yeah, you don't need it. Right. And again, it's just back to that rallying cry when, when people know the why. Right, the maintenance team becomes more engaged, right? They become more a part of the organization. And it really ties things together. And so yeah, we love that conversation. And so that's number three. Number four, again, and this one, we see it and again, it's tied back to I think these all are intertwined is there's just a lack of bias. Right. And, and it's, it's weird, but I always use the example and you'll laugh as we started rolling out like mobile. In the technician goes all this is too hard. And the people are like, the leadership's like we can't do it. The mechanic says it's gonna take too long. And I use the example of the ATM machine. If I asked a bank president, what do you thinks of an ATM machine? What's he gonna say?

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That's it. It's it's a great thing.

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It adds the productivity and I think it's a great.

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I use it because I don't want to talk to anybody. And it's a fantastic thing for me. Yeah, it's great. But you look at a bank, President bank manager, why do they like that technology, right, and let them serve their customers quicker. It allows them to process things more. If I ask a customer like yourself, and you think about it, what do you think of atm? Right? I have access to my money. I don't have to talk to anybody. I can deposit checks midnight or six in the morning, right? whatever I want. Yeah. But if I asked a bank teller, what do they think of ATMs? What are they gonna say?

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No, they don't like it because it's their job, I guess. Right? So their bias comes in. And at first they're like, Oh, it's going to take my job. So Oh, it's too complicated. It's, you know, customers are gonna have problems and all this stuff. And the irony is there are more bank tellers today than there were 10 years ago, even with a deli. But what happens to be well, they will you see more and more smaller banks out there, but what does the teller become? They become more customer service, right. And as you come more deal with the problems and I think when we get into

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The technicians by providing them the tools, it's not taking their job. It's just making them more customer service to the assets and that kind of stuff. And so I think, you know, when we talk about buy in, I think we can talk about it from the organization, and that they have to understand and I, Seth Godin has a great line says in search of familiarity, yeah, we we go to work to be familiar, we drive the same way we go to the same office, when I go to church, I sit in the same Pew on the same side, right? It's, you know, it's in search of familiarity. And so when we go to roll technology out, people will use code words like, well, this is not user friendly, this is going to take too long. You know, when in reality, what they're just saying is, I don't understand, I feel kind of dumb, you just need to teach me and so that whole buy in needs to understand that there's going to be challenges, people are involved in that when we're sold on the why we're sold on the tool, then it's going to be great, but so many projects fail, because they'll pull the plug or Yeah, you don't have to do that. Or, you know, it's not important we close our work orders out or, you know, it's not odd that I got 1000 work orders in backlog. But see, here's the deal. If I'm following your process, if I'm following the enemies of success, and and I, I get I named my project, right, and I get people to sign a banner, and there's a lot of lot of fanfare, that internal marketing, and if I, I, I have some sort of get the right people, right, that conversations happening, I shouldn't have a problem with lack of bias. Right? I should, that should not even be a part because I've done my part, I understand my why I've got the right people involved. And I've made my project. Yeah. And it's funny, because we've actually got to the point where we were struggling on the implementation. And the senior leadership was struggling, and we reminded them of the banner.

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Right? How do you get the number four, you remember number one, and it's amazing once people signed in, early on, we got that initial signature, and then there should be the buy in. But again, every day, right? There's just forces that are always against us, there's people that are gonna challenge and, and we just have to keep remembering that. And it's interesting when you go to a meeting, and everybody nods their head and doesn't say a word will actually walk away and say that was the worst meeting we ever had. Because we have a thing you've got to weigh in, to buy in. So if you don't worry, you don't challenge if you you know, think about anything that you really care about. You always weigh in, right, wrong or indifferent. You might say, Hey, this is too many steps, or we have a four step approval process. We're never going to do that. Right? Right, that tells me you're bought in just by the fact that you brought that up. And now we can deal with it. But if you just sit in a meeting and like, right, the worst scenario is you walk away, this will never work, but you don't speak up, then typically you don't really interesting because I feel the same way. But I've never used it in such a way that says weigh in is buying because I if I'm not getting people peppering me with questions, like Hey, what about this? What about that? I know that then I'm not doing my job. I'm not creating interest. I don't know what I'm not doing it. Yeah. And it always bothered me. He's like, you guys don't have anything to say. They all just smiled and

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I think this is the greatest since you know, greatest thing since

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then. That's a pearl with that sage advice right there the listeners out there. You get it? Nobody weighing in. nobody's buying in baby. They're going back to their where their cubicle. Business as usual. Yeah. Five. All right, number five. And this is the, you know, the, the one I think brings it home, but I but and this one's the hardest one is you have to have a culture, you know, or if you have a culture of culture of distrust, then that becomes an enemy. Right? If teams are fighting each other if teams don't believe that people in the same room have their own best interest. Yeah, then it will fall down and, and trust is one of the hardest things in the world, right? Trust is and I say it's not a bank account, like you can't, you can't build it and you know, it's simple Golden Rule, right? Treat others you want to be treated, but I watch organizations and they just go at each other. Right? They attack each other. And, you know, we have to the operations has to have a trusting relationship with the maintenance team. That's going to get it done that will do it properly. And quite frankly, maintenance teams and it's why we

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Love the word pride is maintenance teams will talk about well, nobody you know, trust us, they don't you know, they give us the equipment, it's broke, they'll give us all your excuses. But have you earned that trust? Have you done the things that makes production? say, Yes, I can give it to you, you'll give it back to me in the right, in better order and on time. You know, it's interesting when you bring up culture, right? I mean, it's just, that is like, an iceberg, right? You can see some of the things but boy, there's a lot of stuff underneath that water that iceberg. And

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I find, sometimes, if you have a culture that doesn't trust, Mistress doesn't whatever.

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Everybody's trying to protect their Little Kingdom. Everybody's concerned about, quote, making a mistake. And you always have to, you have to remove some of that. Because people are not going to put themselves out there. If that culture is one that pounds people over the head for making a mistake on. Oh, you know, I'm not going

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to head down low because I don't want that to finger death punch on my head. And that's sad. Because the fear of failure, the fear of making mistakes, the fear of being pointed out, whatever you want to call, it

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really impedes the opportunity of success. It just does. And I always get down to the point, Marty, is anybody gonna die? No, just try it out. Make it safe, of course. But yeah, but that that you're absolutely right, that culture is is God. And it'll it'll, I would imagine, correct me if I'm wrong, it sort of swings. It's like, yeah. Oh, yeah.

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You know, and, well, there's a pyramid that that's explained. There's a book called The advantage by Patrick lencioni. And it's probably one of the best things around trust. Is that at the bottom, when you start with trust, the next layer is how do you handle conflicts? Right? And it kind of goes back to weighing in the bias, right? A lot of people won't weigh in. Because they're afraid, right? Of repercussions under the trust side. And so healthy organizations always Trump the smart organizations, right? You can have a bunch of smart people. But if they don't have trust, and they can't deal with conflict, right, they can't say, hey, yeah, I screwed up, or Yeah, that was a mistake, or can we do it when you have that conflict? And if you can have open dialogue, open conflict, then you can start to get to commitments, right. And the next, once you get commitments, that then goes to accountability, which goes to results. But trust always is at that conflict level. And if you think about it with your best friend and think somebody said, you know, they're a true friend when they still like you, and they know who you are. Right?

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Thank God or you could just be me. And I have just friends that are virtual, and then I shut them down. And yeah, and I go to the ATM because I don't want to talk to anybody. Yeah, so trust is, and it's a two way street. And it's huge. And so I think that's why it's number five. And it's kind of the last one that is the hardest it has me is if there's a culture of mistrust, if there's a culture and I hate to say of abuse and verbal abuse, yes, you know, then people are just going to shut down and you know, they're going to use words. It's not my job or though you words that, Oh, this is too many steps, or that they'll give you code words, that doesn't actually say, I don't want to do this, because nobody's going to look at it. Or, you know, nobody will matter. Or you want to put a maintenance system in and you never give me the equipment. So if you're never going to shut it down, and then it breaks down in the yellow, the maintenance team, well, does maintenance really matter? Or is it just it happens all the time? I guarantee you that fingers pointed, like why did that pump? Right? Right? It's a maintenance problem, right? And it's like it happens all the time. These are huge. I mean, as you start to dig into deep Okay, listeners, right, again, these are five enemies of success does Sure. Did you know people don't name a project? They just don't name it. There's no real personal element to it. Do you have the right people in place? A lot of people don't they just sort of run these projects. They there's good people who have spare time. And that ain't gonna work, right? It's just not gonna work.

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Do you understand the why? First, as opposed to the house first. So don't rent the house first, do the why first, and then lack of buy in which just blows me away? After you go through one through three. I can't believe you have lack of buying but we are human beings. And we have different cultures. And then the last one, of course, culture of mistress that'll just keep on, man. You'll stub your toe on that one all the time, too. Yeah, yeah. I you know, I think when we

35:00

Bring it all together. You know, we always said there's nothing worse than fear and uncertainty, right. And as people get into these projects, you know, they have all these things. And so what we do and what we try to do with our customers, as I mentioned earlier by being in for an in for em only is we know, I only like to say we know how the movie is going to end. Like we know the code, we know the words. And when we do that, it helps us understand where we are, and hopefully we can take us through that process. And again, sometimes people are looking for Well, do you have planners? Do you have schedulers? Do you have this? Do you have a clean start? I mean, they're all important things. But without these five, the rest of the stuff? Yeah.

35:48

And I'll just sort of throw this out there is 500 plus implementations. You got some street cred out there when it comes to these bad boys. That's pretty serious stuff. Yeah, because you've seen it all. I guarantee you, you've seen it all. And then some guy, well, every day you get amazed and look even even now with COVID. Right? Yeah, you know, there's a thing we always say, the rent is due every day. So things always are changing. And you know, how we evolved. But even in today's world with zoom with the tools, you can still follow these things. And in some cases, like we have a rule, we always have our cameras on at Volvo. Always, because it's the respect that I think we need. And when we get into these projects,

36:36

there is a level of intimacy that in some cases, you can get in zoom that you can't get. Right. Yeah. But but but but if I'm looking at you, yes, you're looking at me, I'm looking at you and you can't Don't look away. I could see that. But it's it's the ones that are silent off of the back that you can't see. Yeah, that to me, I can, I can see you now. And I can sit there and chirp at you. And you better be ruining my face. And are you active out there on LinkedIn? I am. I am. So yep. Marty Osborn and, you know, again, I publish a weekly blog called Marty's minute on leadership. And, you know, these are just one minute stories about things. I've read things I've seen her that I can share with you. So yeah, www Marty's minute calm. And it's my favorite thing to publish each and every week. And, by the way, I'll share with you one story and I wrote something that's and I heard this through somebody that said, If you weren't afraid, what would you do? Right? It's kind of a great article. Right? It's a question and it talked about a guy who came home. He was struggling, got laid off from his job despondent and somebody looked at him and said, If you weren't afraid, what would you do? And he said, I'd go back and get my degree, went back, got a two year it degree and then had the career, you know, and how great it was, but I was doing an interview with Tammy Riley, who's the reliability head of

38:12

em at Starbucks. Yeah. Super person. And I asked her that she's landed on aircraft carriers. Yes. I mean, holy crap. You know, our mom asked her when she was 18. And said, said, Tammy, if you weren't afraid, what would you do? I mean, what a great super your mom to ask you that question. And she said, I want to land planes on aircraft carriers, like, Okay. And guess what? That's what she did. And so,

38:41

yeah, I think it just kind of ties all this stuff back together as, as, as teams as people, you know, ask yourself, if you're not afraid, what would you do?

38:53

I'm writing that down. Because I like that. And it does it. It makes you sort of go, you perk up. You're like, yeah, that's an interesting question. I might have to think through it. I don't even know what I I would probably do podcasts if I wasn't afraid.

39:11

All right, reach out to mark.

39:14

You're awesome. Again, awesome stuff. Okay, everything. listeners out there, you know, you're not going to go away because we're going to wrap it up on the other side. We're going to have that link to Marty's minutes. Absolutely. Because you must connect there. Marty, you were absolutely wonderful. lead vocals a great company. And I didn't know it meant trusted advisor. Yeah, call it a trusted advisor. And that's, you know, our goal is each and every day is how do we earn that title? And, to me the greatest compliment we can get as somebody says that we were their trusted advisor and that's that's what we strive for. It'd be tough working for it. Okay. You know why? Because you never, never you never let up. Like I couldn't. I couldn't even relax. Here it comes and goes, Marty, man, I better look like I'm busy.

40:00

Alright guys, thank you listeners. Hang tight, we will be right back. You're listening to the industrial talk Podcast Network.

40:15

All right. Two words. Marty Osborn put that down on your book right now right now and reach out to him. So you go out to the stack card on LinkedIn, boom, Marty Osborn, maybe a few more Marty Osborn's out there, put a comma Advoco ad v. o, CO. And you'll find him. And boy, you'll talk about a wealth of knowledge, Polish Nike. He's amazing. So I'm going to have all that contact Information out on industrial talk.com. Of course, you'd have to, and and definitely remember, five points, those five enemies of success. Don't do it. Anyway. As always, let's be bold. Let's be brave, let's dare greatly. Let's be committed to changing the world. That's what we're all about. And then that second little effort, find people who are bold, brave and daring greatly, you will not be disappointed. And you guys are just going hand in hand going forward to changing the world. That's what we're all about here on the industrial talk podcast because it is a celebration of you. Take care, we're gonna have another great conversation right around the corner. So be safe. We'll talk later

The post Mr. Marty Osborn with Advoco an InforEAM Partner talks about When Maintenance Matters appeared first on Industrial Talk.

The post Xcelerate20 Features Klaus Blache with The University of Tennessee and Need for Resilience in Implementation appeared first on Industrial Talk.

The post Mr. Sa’d Kanan with Hitachi Vantara talks Digital Insights and Trends in Manufacturing appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking about the virtual event of the year- Fluke Reliability’s Xcelerate20! Home to 3 powerful iconic brands – Pruftechnik, eMaint and Fluke Connect. (that right-the guys with the black and yellow tools are FAR more than just hardware!) Join forward-thinking maintenance & reliability pros as they gather, learn, get inspired and become resilient. On air we are speaking Jeff Hay, CEO of RDI Technologies about “Leveraging Technology to It's Fullest to Make Your Facility More Reliable and Resilient”. Below is a quick summary of the Xcelerate20 agenda and video of the technology provided RDI. You can find out more about Jeff and the wonderful team at RDI Technology by the links below.

Motion Amplification is a video-processing technique that detects subtle motion and enhances that motion to a level visible with the naked eye. Motion Amplification Technology can resolve motions as small as0.01 mils or 0.25 micronsand can be performed live in real-timemaking it suitable for a range of applications from field-basedmachineryfault diagnosistostructural testing.The process involves the use of a high definition,high dynamic range video camera where every pixel becomes an independent point sensor creating millions of continuous data points in an instant.This turns a camera into a full field vibration acquisition device with millions of independent sampling locations.All points in the image are acquired simultaneously meaning relative phase can be determined across the entire scene for comparative analysis across the field of view. This solves fundamental issues in today’s standard contact-based data collections, that is for large assets outfitting them with contact sensors is costly and difficult because of the sheer number of sensors required to cover the entire asset.

In addition, the technology allows the user to measure calibrated absolute displacement across the full field of view providing a time waveform and spectrum for each measured location. Motion Amplification video is supplemented with other full field vibration techniques such as Motion Maps that produce colorized images of motion, vector overlays, and transient capabilities that allow the user to Motion Amplify small motions on a moving target making it suitable for analysis on a broader range of targets. This includes tracking and measurement of motion in a moving reference frame, including spectral analysis.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JEFF'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/jeff-hay/

Company LinkedIn: https://www.linkedin.com/company/rditechnologies/

Company Website: https://rditechnologies.com/

RDI Technology in Action!

SIGNUP FOR FLUKE RELIABILITY'S XCELERATE20, RIGHT HERE RIGHT NOT – YOU WILL NOT BE DISSAPPOINTED!

Xcelerate20

PODCAST VIDEO:

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

technology, resiliency, vibration, jeff, fluke, people, tool, asset, reliability, industrial, innovation, leverage, fullest, accelerate, amplification, rdi, listeners, scott, pretty, important

SPEAKERS

Jeff Hay, Scott MacKenzie

Jeff Hay 00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. All right. Greetings, you industrial professionals

Scott MacKenzie 00:23

all around the world. Thank you very much for joining the industrial talk podcast. This platform is dedicated to you the industrial professionals, the women and men who get it done. You are bold, you are brave, you dare greatly. And this is why we celebrate you each and every day on this particular podcast because you deserve it. Yeah, we celebrate you because you are absolutely wonderful. All right, in the hot seat in the industrial hot to the dot today is Jeff Hey, he is the CEO at RDI Technology. This is a fluke reliability, Xcelerate20 interview conversation. And you're saying so Scott? How come I know about fluke and you're saying yourself? I've seen that? Yep. They're much more than that. Just black and yellow meter, which are fantastic. They include brands like proof technic, he mate, and fluke Connect. And you know what? Jeff? Hey, he's going to be talking. He's going to be speaking, he's going to be featured at accelerate. 20 let's get going. Yeah. Great event. Great, great, great event must attend. Absolutely. And before we really jump into the interview with Jeff, hey, because I don't know, man. There's some great people out there. Jeff just happens to be one of them. And he's speaking at this particular event, by the way, I need for you to get your pencil and paper out. It was sort of weird pencil and paper, maybe pen and computer, maybe just your computer and put it on your calendar, whatever the technology, whatever it is, make it happen. It is Tuesday, November 17. through Thursday, November 19. And I'm telling you, they've got a just an incredible amount of great speakers, Jeff being one of them. We've got to just keep on rolling these wonderful interviews out as long as they just keep coming on in. So once again, calendar, get it on there November 17. to November 19, get it on there be a part of Xcelerate20. Now, one of the themes that happens with this particular event. And I think it's really pretty much focused on resiliency, business resiliency. What does that mean? What does the technology what is innovation? What does that bring to the table for future resiliency, business resiliency. So I always talk about collaboration, right? collaboration, innovation, and education, being at the heart of resiliency, but you got to do it with a sense of speed and purpose. And boy do you have to be tenacious, and the the speakers at this particular event, Xcelerate20 definitely fall into that category. And the theme, of course, Xcelerate20 is all about resiliency, and the solutions that are being provided with their technology with their innovation with their incredible thinking. I can't speak enough about that. Because especially today, and kudos to fluke reliability that they see and they see the necessity to be able to bring to you, the listeners and and hopefully the future participants of Xcelerate20 solutions that are truly geared toward resiliency. That's important. I mean, I can't get I can't get around it. I mean, I'm all passionate about you know, I am what the heck, man? Yeah, I mean, I'm just a big fan of industry. And boy, I'll tell you, fluke reliability leading the way with their solutions, and of course, the people at fluke reliability. All right. Now I'm gonna have all this information out on industrial talk.com Don't worry. And if you come to me and say, Scott, I can't find it. Well, you're lying because well, it's all out there because you need to attend it. Jeff hay is in the seat. Right? He is in the industrial talk hotseat. He is the CEO at rd AI Technologies. We're talking motion amplification. But how does that motion amplification? How does technology How does innovation really feed into the necessity for resiliency? That's what he brings to the table. That's what he drops. Right? Truth on this particular podcast. Enjoy Pay on the industrial talk podcast. Jeff, welcome to the industrial talk podcast absolute honor that you have found time in your busy schedule, because I know you're busy to talk to the listeners of the industrial talk podcast, how are you doing? Good, good. How are you, Scott, I'm well thank you very much. Now, before we get going, I want a little background on who you are, and where you're at, and all that good stuff so that we can level set for the listeners out there. And then we're gonna start talking a little bit about, you know, resiliency, business resiliency, what you bring to the table and how that impacts business. But before we go there, give us a little 411 on who Jeff is.

Jeff Hay 05:35

Yeah, sure. So I'm Jeff, hey, I'm the CEO of RTI technology. So we really are a company focused around computer vision for maintenance and reliability. So we developed a technology called motion amplification, that allows you to use a video camera to be able to measure vibration and use those use that tool on a an asset, such as a motor in the maintenance, reliability space, to be able to determine asset health,

Scott MacKenzie 06:02

before I forget, now, if I'm looking at that asset using your technology, and I mean, listeners, you got to go out to RTI Technologies and look at some of those videos because they're pretty doggone cool. I like it a lot. I look at it. I don't know why, but I do. I'm sort of it's like, looking at a lava lamp there. Jeff, you know, you just stare at it.

Jeff Hay 06:23

Yeah, you're like, is it? What's it doing? How could it be doing that? Right?

Scott MacKenzie 06:27

Anyway, but go out there, but in the world of the PPF curve, are you capturing if my asset is doing what your video is doing? Right? I just late to the game on that pf curve? And can you define pf curve, please, for us?

Jeff Hay 06:43

Yeah, so pf curve essentially tells you about a potential failure and the time at which that that potential failure can occur can occur. So essentially, it's kind of plotting the life of an asset, and in your risk with that asset over time. And as the assets life goes up, you know, continues, the chance of a failure goes up with with a fault being manifest in in the asset. And so, essentially, you know, with, with the technology, you you really want to try to maximize your Technologies in ways to, to be able to detect those faults as early as possible. And, and better yet, if you can detect those faults, before they even go into commission, you're sort of getting into, you know, before it even enters into the the PF part of the curve.

Scott MacKenzie 07:33

Yeah, and so, if you look at at a curve, and it's got a little slope too, and that's fine. The key is to be able to say, okay, but one can say that an asset, just by virtue of wear and tear is, is there's a lot of demands on it. And it's, it's, it's getting worked pretty hard, but you can with technology, be able to look at that asset, and be able to do to a certain extent, when you want to begin to perform proper maintenance on it, which is always a good thing. Right. And your technology allows that insights into that particular asset, is that correct? Yeah. So

Jeff Hay 08:10

there's, there's a, you know, there's sort of a host of things that you can detect, that are sort of, I would say bread and butter faults, like misalignment, soft, soft looseness, you know, sort of the big ones. And, you know, the, the key is trying to detect those as early as possible. So you have the most amount of preparedness, you know, for, for when you want to handle that fault, you know, and, you know, the best case scenario is, is that you have planned downtime that you can, that is upcoming that you're at very little risk really to, to leverage that downtime to be able to, to be able to repair that fall, if, for example, you don't catch it soon enough, you're kind of running the risk of a failure occurring before you're ready before your plan. And then it's catastrophic, and then you have collateral damage. And, you know, you can imagine the value, you know, of detecting the detecting fault earlier is is tremendous.

Scott MacKenzie 09:05

And there's really no reason why you can't I mean, the tools and that are out there the innovation that is out there, especially with your particular product, your solution is not difficult to operate, is it?

Jeff Hay 09:19

No, it's not difficult, you know, we, you know, we we always encourage people to be trained on on their, their technology, so the maximum maximize them to the fullest. But no, it's not difficult along with a lot of other Technologies that are out there with the proper training, you know, you know, anybody can really pick up these tools and, and really leverage them, you know, in in some form with our technology, for example, there is an element that's very similar to capture and video where it's sort of like you record a video and then you press a button and you're watching it amplified and you can see it move and you know, all the different pieces kind of dance around.

Scott MacKenzie 09:54

It's pretty damn cool. I'm telling you right now I like it. Now. You brought up a good point. Now when we start talking about business resiliency, and we talked about, especially pre virus, there was this, I don't know, a different view on how I'm approaching business, how I approach reliability, how I leverage technology and going forward. And and maybe I would have a two to five year, you know, strategic plan on when I wanted to play all this stuff COVID hits, two finger death punch, boom, hit you over the forehead. And now all of a sudden business, the conversation is, what what are we going to do? How do we create a business of resiliency? If unfortunately, something happens in the future? Now, let's talk a little bit about that. I'm all big into collaboration, innovation and education. And and now is the time a sense of speed and purpose. What I hear you say, Jeff, is that, first off, I have no Lance, I don't have all the answers, I got to interact with individuals like you that have an answer, have technology have the ability to educate? Can you sort of expand a little bit upon why that technology is important, specifically, when it's around business resiliency?

Jeff Hay 11:11

Yeah, sure. So, you know, the first part of that is having the technology in place, right, having the technology in place. So that in a situation, let's take the COVID example. You know, that happened pretty quick, things don't change like that, you know, that drastically.

Scott MacKenzie 11:28

Right? Fine. Tuesday, bad?

Jeff Hay 11:30

That's right. And so so, you know, we were aware of the situation now that you know, so it's a sort of a full full me wants scenario, where, you know, we know, we know, this can happen, so and so are the Technologies in place that that that's really, I think, a key question you have to ask yourself, if not, you know, well, what do I need to get do to get the Technologies in place, that and then so there's a second step to that, after that is, are the Technologies in place? And are is my workforce properly trained on those Technologies? Yes, if we have the Technologies in the building, when this happened, it doesn't make a whole lot of difference, if we're not properly trained on that. Now, there were some, you know, kind of things that happen a lot, you know, remote training and things like that, that, that I think people have started leveraging, and that's great. And I think that that's going to be another thing that we're going to probably adopt, you know, large scale, but having that training piece is very important. Because, you know, I it's not uncommon for, you know, a facility to have lots of Technologies that are going unused and gathering dust on the shelf, just because the workforce is not trained on it, when there's tremendous value, just really easy, low hanging fruit, to pick up those Technologies, and get people trained on them and get them moving with them.

Scott MacKenzie 12:45

That is, it's such a absolute, accurate, you know, analysis of those these tools. Like I said, pre virus, these tools, were probably sitting on the shelf and somebody's cubicle, the individual that was originally trained on moved on, and it just sort of sits there and, and the software is not updated, it's just a mess, and then come come to virus. Now everybody's realizing, hey, these are important, we need to figure them out, we need to at least deploy the people to get out there to do it, so that we can at least begin having the technology in place to be able to do what we need to do to create this business of resiliency. But I would imagine, Jeff, the challenge would be, we all know, we all know that there's going to be this next normal right now we're sort of right in the middle of it. And we see the sense of urgency, and we need to be resilient, or whatever we want to call it. But they're we're gonna get lazy, there's gonna be a point in time where we're gonna, and I see a challenge of sustaining that. Do you have that same insights? Or what do you think?

Jeff Hay 13:53

Yeah, no, I mean, I agree. I mean, I think that that we really, you know, it's, it's one of these scenarios where we talk about reliability, we talk about resiliency, you know, in a company that was a company that was not necessarily preparing for this, right, but had a proper maintenance and reliability program up and running, would have a much longer run rate going into this, you know, the building, you know, things are starting to open up, you know, facilities have have the things in place, but there was a period of two to three months. That was pretty serious for for not letting visitors in and not allowing people to visit and so so the question was, you know, were you prepared for that, and if you had a normal maintenance and reliability program, that was up to speed that was current, your your workforce was was was trained, you could probably get away with a much longer period of time when you were under that sort of lockdown. You know, and that's the sort of thing that I think people need to take away from this in the sense that just getting things up and running and properly in place with your maintenance and your reliability programs. Allow, you know, just preparedness for any sort of event happening.

Scott MacKenzie 15:05

I, you know, we all understand that there's the challenge of COVID. Anyway, I got that side of the sword. But then there's this other side of the sword which created the opportunity and, and people are having companies people are having more meaningful conversations and are focused on what is important. And maintenance and and having a reliability program, mature or at least begin that process is a conversation that people are having today. Beforehand, they replied guy, I've been there, done that. And then all of a sudden, this happens. And then they realize, ouch. If I was a little less stubborn, and less reactive and whatever, less distracted, I would have been a little bit better off today, because I would have had a more of a mature reliability. So I think that that is a really, really, I guess, a good thing that happened as a result of

Jeff Hay 16:05

silver silver, there's always silver linings, right. Take them no matter what.

Scott MacKenzie 16:09

Yeah, exactly. But you know, that there's going to be this there always going to be roadblocks. And and I just reiterate the necessity to innovate the the necessity to use technology to its fullest, like you, you've so aptly put the problem I deal with and help us understand, Jeff, is that you are and you and your team at RTI are just absolutely mad crazy on doing the best, and constantly changing and pushing the envelope me not the sharpest tool in the shed, I'm still having a hard time evaluating the prior versions helped me understand how I can get up to speed and what strategies do I need to in my head? To do this?

Jeff Hay 16:58

Yeah, I mean, that's it. And I think there's it's a timely question, because I think even that that's evolving, so it's true, we, you know, we, as a company, have a mindset that we're constantly innovating, you know, we, we were releasing new features and new capability and essentially, because our tools is cutting edge anyway, in the sense of using a camera as a as a sensor, it's these are pretty sometimes our updates are pretty monumental in in kind of the, the change in the way people use our tool. And we do you know, even us, you know, we struggle with making sure that our customer base and, you know, the the market is, is educated on that, you know what one of the things that I will say, you know, in in terms of the timeliness of, of everything that's going on, is we've been really engaging community online and providing a lot of sort of educational awareness and educational webinars and that sort of thing. And in our engagement has been really, really positive on that. So we we as a company, make it a point to try to make sure that awareness and education is on our tool is in the forefront. So those sort of tools, and those things are available on a rolling basis so that you can sort of jump in in a webinar and see see what the see what the latest is because the product today that that we offer is not the same product that it was a year ago. And so there's,

Scott MacKenzie 18:21

that's amazing. That is amazing to me, because it said it does. And I guarantee you guys are sitting there going, I didn't know, we could do that too. We can refine that makes it clearer, that makes the the analysis of data information better. I think that's pretty cool.

Jeff Hay 18:39

Yeah, we really try to you know, we really, we really tried to work on this education piece but and then to the other piece about it is I think this industry, you know, there used to technology, so we're fortunate that they they adopted like technology, but but our tool is a little bit different in that it's not to traditional plots and graphs that vibration analysts are used to looking at. So we really, we have a challenge there of just getting people's mindset around, hey, now you know, it's a video and how do I leverage a video and integrate that with my reliability program, to be able to, you know, utilize it maximized to its fullest and not use the tool with preconceived notions of a traditional sort of vibration tool. So that's, that's something we really really work on

Scott MacKenzie 19:30

you that's an interesting because vibration analysis, the the traditional vibration analysis have been around since the beginning of time, almost, you know, and so it's a very mature industry and how they look at vibration and they're constantly refining that as well. And here comes RTI and you're saying, We've got this video that that allows or this technology that allows you to actually, for me, layman person, I don't have to look at the little squiggly lines. I can actually see See it? Do you do you align your technology with the sort of the traditional vibration? You know, thinking out there,

Jeff Hay 20:08

we do, we, we make sure we cast it in that perspective. So that that people understand what it is we're trying to do with it, but but extend it, you know, we can, you know, with our tool, you can measure, you can draw boxes in the video, and it will make a virtual sensor there that will provide you with the squiggly lines, the time waveform, and that's just a small piece of it, you know, and that's sort of connected with that traditional methodology, but, but we can extend that further, like, give a colorized image of the vibration, you know, give a video of the vibration and give these other tools that allow you to tune in, because, you know, if you think about our technology, most people are used to using maybe a multi channel analyzer, maybe it has three channels on it, right? This three, whereas we have, you know, two, two and a half million pixels that are each a sensor, so now you have, it's like, you have two and a half million vibration data points. And so you have to think about that you can't look at each one, you know, you have to do a lot of data reduction, you know, and so we, we have tools that that, that help with that to try to, you know, you've got to it's, you know, one of the things I like to call it fulfilled vibration, you're doing vibration over an entire field of view. And so, it's not quite as simple as just putting your sensor on, you put your sensor on something and saying, Okay, this is, you know, I'm just gonna get this one data point, you know, you have all these data points that you can gather. And, and so you really have to think about it differently.

Scott MacKenzie 21:43

You do, and I mean, and that's an education in itself. Because Forever, forever, forever, we looked at vibration a certain way. And now all of a sudden, you come in and say, you can look at it this way too. And it is meaningful, and it is tactical, and it is a way of being able to extend the life of that asset, if you know how to do it. And now if you know how to use the tool correctly, I just think it's, it's, it's cool. Now, last question, what do you see going, Jeff? I mean, I mean, what do you guys, I mean, already, I'm, I'm impressed. And I see the stuff, the the product that you're producing out there? What do you see it going? What's the next sort of horizon on all this?

Jeff Hay 22:26

You know, one thing I'll say about where we are, it's really exciting to be in the camera space right now. You know, I mean, you've got cameras that, you know, do anything from give, you know, they'll send me a ticket, you know, a fee, every time I cross a bridge, you know, automatically to my doorstep, you know, and then and then, you know, they'll drive cars, you know, now, they, you know, they analyze machinery vibration. So, you know, that, it's really exciting to be able to leverage a technology like that moving forward. You know, one of the things that I think that that our cameras are known for, you know, sort of ubiquitous, our security cameras, where they're everywhere, you know, you can measure anything, and everywhere, we just, we just launched a continuous monitoring product that is fully networkable. You know, you can put as many cameras on a network as, as you want. And, you know, start covering and monitoring 24 seven and get email notifications. So, you know, camera technology can really be leveraged this way, because we already do it in other industries. You can never escape. Now, all of a sudden, you can snap

Scott MacKenzie 23:30

like, I got this little 4k camera up here, but it's like, there it is,

Jeff Hay 23:34

like, pretty powerful device.

Scott MacKenzie 23:36

Yes, pretty sophisticated. A lot of stuff inside we take for granted. But there's a lot of sophistication and technology in there. All right. Are you active out there on LinkedIn there?

Jeff Hay 23:45

Yeah, I'm on LinkedIn. You can look me up. Jeff. Hey. And then we're the company's very active rd Technologies. We have a motion amplification groups you can join. And then we have a YouTube page that has, you know, pop some popcorn, pull up a chair and you can you can watch endless motion amplification videos. It is

Scott MacKenzie 24:04

telling you it's like a lava lamp and vibration. I'm going to stare at it or just a fun, it's just the trick there, man. It's just like, you just can't get enough of that. Alright, listen, listeners. That is Jeff Hey RDI What does that stand for?

Jeff Hay 24:19

Well, it's really just already I nowadays but research development, innovation is what it originally was, but it's become, you know, just already I

Scott MacKenzie 24:27

think, thank goodness, because I thought that would be a long domain. Yeah,

Jeff Hay 24:31

it would be probably available but you

Scott MacKenzie 24:34

know, guarantee is available. I guarantee it. Alright, RDI Technologies is the company. Jeff. He is the CEO of that fine. Team. I'm telling you, man, it's great stuff you need to go out to their website need to go out to their YouTube channel. Look at this stuff because it's fantastic. We were talking a little bit about resiliency. They are a company that is truly collaborative, innovative, and definitely love the education side. To that, and they're doing it with a sense of speed and purpose. All right, Jeff, you were wonderful. Absolutely. Wonderful. Thank you very much for joining the industrial talk podcast. You have a wonderful day my friend into Thanks, Scott. Always a pleasure. All right, you listeners, we're gonna wrap it up on the other side, all the contact information, and maybe I'll just sort of take one of those videos and slap it out on his podcast just because it's cool. Cool stuff. All right. Stay tuned.

Jeff Hay 25:24

You're listening to the industrial talk Podcast Network.

Scott MacKenzie 25:34

All right, Jeff, a rock star. You heard it. You heard it from the man himself. RTI Technologies is the company we're talking innovation. We're talking resiliency, we're talking about collaboration, innovation, education, speed, purpose, tenacity. Got it. Bring your A game, we need you now more than ever. pencil and paper computer, whatever you want. Get it on your calendar ASAP. We're talking about accelerate, right? accelerate, November 17. through Thursday, November 19. featuring some of the best within reliability, innovation. Big, big, big thinkers in that world, right. Don't miss out, go out to buy, you could go to industrial talk.com there's a link out there, fluke reliabilities bringing out this Xcelerate20 All right, I've challenged you to be bold, be brave, dare greatly hang out with people who are bold, brave and daring greatly. Your world is going to change the way you look at the world is going to change. Another great accelerate interview right around the corner. Thank you very much for joining me

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The post Xcelerate20 Features Jeff Hay with RDI Technologies on Leveraging Innovation for a Reliable and Resilient Business appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Robert “Bobby” Mason, CEO and President of SPOC Automation about “Innovation and the Power of their LIFT-UP Culture make SPOC a Industry Success”. Get the answers to your “LIFT-UP” questions along with Bobby's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Bobby and the wonderful team at SPOC Automation by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BOBBY'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/robert-l-mason-9122817/

Company LinkedIn: https://www.linkedin.com/company/spoc-automation/

Company Website: https://spocautomation.com/

PODCAST VIDEO:

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Industrial Academy: https://industrialtalk.com/industrial-academy/

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

Automation, lift, core values, SPOC, bobby, people, culture, podcast, industry, industrial, individual, customers, company, worked, innovate, coin, hired, oil, world, focus

SPEAKERS

Scott MacKenzie, Bobby Mason

Scott MacKenzie 00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's All right, welcome to the industrial talk podcast app. So loot otter once again that you joined the number one it does real related podcast in the universe, the galaxy, all around the world right here. We celebrate you, the industrial and manufacturing professionals, the people that get it done, you are bold, you are brave, you dare greatly. And boy, do you innovate. And thank you very much for what you do. You make my life better, and you're making the lives around the world better. That's why this is important that we celebrate you each and every day on this particular podcast. All right, we got Bobby Mason, he's in the hot seat. He's in the industrial Takashi. He is the CEO president of spark SPOC Automation, Inc. And we're going to be talking a lot about, you're saying Scott is going to be talking about Automation? No, that's just part of it. We're gonna be talking about culture. We're going to be talking about how he leads his team at SPOC. Let's get going. great conversation. I love it. I love it. And yeah, absolutely. He's about Automation. He's about innovation. He's about everything that you can imagine that's associated with his business, and how to create a business of resiliency. That's what they do at it, SPOC Automation. But he does it through an amazing leadership technique called lifting up, lifting up. And he really focuses in on the people, his people, and not just people, people all over the community. The customer, how do you lift up your customer? How do you look to people? How do you lift up your customer? How do you lift up the industry? And then of course, it looked up the country is just a natural progression. And everything that they do at SPOC Automation sort of runs around and overlays with that lift up culture? Yeah, yeah, he's a rock star. Yeah, he's amazing. Yeah, he's on this particular podcast. And it's an absolute honor to have him here. Now, before we really get going. Again, I want to be able to just share with you some of the things that we are doing here on the industrial talk, podcast, one, we're all about creating, you know, a collaborative, that's what this is about. We celebrate all the people but it's in a world of collaboration. We believe here in industrial talk, you're going to have to collaborate, you're going to have to innovate. That's what you know, Robert, Bobby, by the way, just FYI, if you go out to the stat card on LinkedIn, it's Robert L. Mason. But it's really Bobby. Right, because he just got right to the chase. We go to the same Barber, by the way. And anyway, we start talking about collaboration. We talked about innovation and the necessity to be innovative, and find people that are innovative. We talked about education. And and this is what this industrial talk platform is all about. And we're talking about a place to go, that you can collaborate, go out there, I've got these individuals, these leaders in industry, these leaders in manufacturing, and you could reach out to them each and every day. And they are bold, they are brave, they dare greatly and boy, they change in the world. And that's what the industrial talk, podcast is all about. We want you to collaborate, we want you to innovate, we want you to educate, we want you to be tenacious and make it happen. We want you to do it with a sense of speed and purpose. Because we need you to be successful in the future, right? We need you to be resilient in your business, because we don't know what the future is going to hold. But I'm just telling you right now, there are people there are companies that want to work with you to collaborate, innovate, and definitely educate. And they're all tenacious, and they want to do with a sense of speed and purpose. Yeah, I'm saying that you need to go out to industrial talk.com find out more or just got reach out to me and I'll talk to you more about it. All right, onto the hot seat that does Real Talk kotze Bobby Mason. And if you once again, go out to his amazing stat card out there on LinkedIn, you're going to see Robert L Mason, whatever, just put SPOC SP OC not the other SPOC, Automation, and you're going to get loaded down with a number of great. I mean, there's activities great. He's a leader he is and we're gonna be talking about that lift up culture and what they do at SPOC Automation to keep productive happy engaged individuals that are just dedicated to the purpose of what SPOC brings to the table. All right. Thank you very much. Here is well, Bobby, right. I'm looking at a stack card, and so on to say, Robert. But here's Bobby enjoy of the conversation. All right, Bobby, welcome to the industrial talk podcast, absolute honor that you have found time in your busy schedule to talk to the listeners of industrial talk. How

Bobby Mason 05:26

are you doing there, Bobby? I'm doing great. And Scott, thank you so much. This is great honor to be on your show.

Scott MacKenzie 05:33

Thank you, it is an honor. It's the number one industrial manufacturing podcast in the universe. I have nothing to back that up. And I think I'm overselling it. But I'm gonna continue to say it as you

Bobby Mason 05:43

should.

Scott MacKenzie 05:46

All right, Bobby. Now you're you're the CEO, president of I want to say SPOC, but is that what that is? Correct? SPOC? nation. Okay, got it. Now we're going to talk a little bit about your lift up culture. But before we get going on that one, because that's gonna be a great topic listeners out there, it's gonna be a great topic. Give us a little 411 on who Bobby is, and why you're such an incredible professional, you know, your history?

Bobby Mason 06:12

Well, you know, I have been in the electrical distribution and Automation business, the majority of my life, my, my father was an entrepreneur. I'm a second generation entrepreneur. And it's why all entrepreneurs have

Scott MacKenzie 06:26

no hair. It just is what it is. It's, it's a fact of life.

Bobby Mason 06:31

I actually thought it was because it made me more aerodynamic.

Scott MacKenzie 06:34

It does, however, does a good side of it, did you? I'm sorry. But

Bobby Mason 06:40

oh, you're fine. He actually sold that business to a national chain. And we had a difference of philosophy and culture, quite frankly. And so I left with a handful of individuals, we had already come up with some software solutions for the oil and gas industry around controlling rod pumps, which is that one you always see on the news story going up and down that reciprocating pump. Yeah. And, and doing it in a fashion that had never been done before controlling it. And so we we started this company up almost 20 years ago. And we have just been incredibly blessed with a great team that that is just totally focused on helping people. And you know, I actually, I equate Automation to being like a fine dining experience. And you look at me, I like to.

Scott MacKenzie 07:44

Yeah, I'm all with you. But I've never heard that in a sentence before. But

Bobby Mason 07:48

we're let me expand. And the reason I equate it to a fine dining experience, is when you go to a restaurant, way before you ever begin to eat that meal, that chef has gone out, and he's procured the best components he can possibly find, you know, farm to table fresh meats and fruits and vegetables, whatever it is. And he's put a lot of preparation and a lot of care into that. And he can bring that to the table. But if you don't have great service, with that fine meal, it's just a meal. But when you have great service along with excellent products, then it becomes an experience. And so that is that's exactly what we do. We try to provide us an experience

Scott MacKenzie 08:43

seeing it and I would imagine that you get a little pushback, because there's some, quote, negativity that's associated with Automation, you're trying to get rid of my job. And I don't think that that's going to be that's the case. And I think that that's the story that needs to be pulled within Automation.

Bobby Mason 09:00

Absolutely. What we want to do is come up beside you and help you give you better information allow you to focus on areas that are problems mechanically, because we're doing the electrical controls. And, and we actually are an aide and what we have found, and especially in the oil and gas industry, where traditionally it's this is a way my grandfather did it, and my dad did it. And this is where we're going to do it. That mindset is shifting, thank goodness. But but the guys have learned that we're there to help.

Scott MacKenzie 09:37

I think just let me let me just sort of lay it out there and I think pre virus, a pandemic pre whatever two finger death punch. The the focus was a little bit different. Everything was sort of swimming, we were working we were doing and we had these strategic plans to in two, five, whatever years we're going to be able to do XYZ and and that is with any digitization IoT. industry for Dotto, whatever it might be as well as Automation. I think everything was like, Okay, that's good COVID hits, boom, all bets are off the table, we need to do something else, we need to figure out how to be more resilient, more efficient, more this and save money and do whatever it takes. I think it's just really, you know, push the envelope on why these are important strategic directions for companies and Automation. And the innovation behind Automation is key.

Bobby Mason 10:31

Absolutely, we focus primarily on land based and and traditionally, they have been behind in Automation. Yeah, and the only way for them to survive and actually thrive on the other side, is to start automating these processes and and, and having their stuff more efficient, and save 25% on their electrical consumption and lower that lifting costs.

Scott MacKenzie 10:55

Yeah, it's it's been a, it's, from my perspective, a real Renaissance and a focus into solutions that are truly innovative. And I think companies that are focused on resiliency, because we don't know if it's going to happen again, right? We don't know if that genie is already out of the bottle, and somebody is going to say, adds another pandemic, whatever it might be, at least your business is going to survive the next one if it ever happens, Lord willing, knits not so it is what it is. All right. Now, we can talk about Automation all day, I get one point of clarification, what a SPOC mean,

Bobby Mason 11:31

is actually an acronym and it stands for sensor less pump off control. And where that resides is

Scott MacKenzie 11:37

we're I understand why it's an acronym. domain.

Bobby Mason 11:43

It is. We were drives experts, variable frequency drives. We've we've deployed over 70,000 into the oil and gas fields across the world. And and what we did is that reciprocating beam pump application, yeah, we have some software that we developed that allowed us to do that without dynamic braking resistors. And it's a long story, but we can do pump off control using the motor itself.

Scott MacKenzie 12:12

Very good. Very good. I don't see that's innovation. That's that's in. And I like how it does. Yeah, I mean, you change the market, in a sense, and you're going to continue to change the market, because that's how you think. And when we start talking about thinking, one of the points I'd love to be able to expand upon. And we've talked about, we've talked about a lot of stuff on the industrial talk podcast, but I'm intrigued by your lift up culture. And I gotta ask you the question, what is that

Bobby Mason 12:41

lift up culture, that is something that I am super passionate about. Because it's about my people. And my team. When we started this company, it was a result of leaving a poor culture to develop one. And so lift up in in its shortest form is just this, we try to as a company, lift up the individual, give them an opportunity, so that they can thrive and improve and grow within our company, we give the we want to lift up each other. Because if you look to the left and the right of you that person is depending on you to do a great job. We try to lift up our customers by giving them innovation, by lowering their lifting costs by helping them with all of their rotating equipment, pumps and compressors, and all those controls. And we try to lift up our industry, because our industry needs people that are out there. They're experts, let's face it, the oil and gas industry is full of wonderful people. But there are a lot of plumbers and not a lot of guys in like in the electrical side, especially in the Automation side, right.

Scott MacKenzie 13:53

And

Bobby Mason 13:54

then ultimately, our ultimate goal that everyone here has bought into is that we believe in our heart of hearts that we are ultimately trying to lift up our country. Because if we can do things to help our country be energy independent, then we are going to be a stronger nation. And so that's really what that lift up cultures base foundation is all about

Scott MacKenzie 14:17

no sudden we just have to wrap up the podcast because I don't know where else to go with this. I do know Don't worry, I added Alright, listen, as we talk a little bit about a lift up cultures. We're talking about the impact of lift up culture with people, the customers, the industry, which is happens to be oil and gas and it could be anything in the country. And what I like about it, Bobby is the fact that it's truly other focuses truly service focus. It's like, it's not about me, it's about you. It's about your success. It's about your health, we need to help. And I think in this in this world, from my perspective of how I've constantly tried to hammer on we need to collaborate, we need to innovate, we need to educate with a sense of speed and purpose, especially now. That lift up culture fits right in there. And it goes from all the way from that The people in the front line all the way to the country, and I like it, I like it a lot. Well done on that one. Okay, give me an example of what that looks like. You know,

Bobby Mason 15:07

that looks like a lot of things we have. We've got a lot of awards, and all kinds of accolades, and those, and those are great, and we appreciate all of that. But really, at the end of the day, our products, the way we view everyone is everyone in this company is an innovator. So not only are our products innovative, but every process that we do is needs to be innovated and we're constantly looking for a better way. A good example, would be, we actually have a have a product out in the oil gas fields, that we have a extended warranty called drab shield. And because of our culture, because we care, because we put great components in all those things, we can warranty, a drive, a variable frequency drive package, for six out to 10 years, even against a lightning strike. It's unheard of, it's literally unheard of. But it is a way that we can because we've done a lot of engineering have 10s of thousands of units out in the field, we know what it takes. So it's a way that we can lift up our customers, if they have that act of God. And lightning were to hit that drive, and they had bought our extended warranty package with the draft. We replace it. Now. Where else in the world can be the company that looks out for you like that.

Scott MacKenzie 16:39

And what's interesting, I would imagine if this thought came to mind, and a lot of the a lot of these units are probably out in the middle of nowhere. Yes, and and it's not like, Hey, I'm going to run to the Walmart, grab a loaf of bread. And then by the way, I'm going to change that thing that's right next to the Walmart, it's easy peasy. Just gonna do it, it doesn't happen that way, I guess

Bobby Mason 17:00

happens to be three hours on a dirt road off the closest highway.

Scott MacKenzie 17:04

That's exactly right. And you got to sit there and then it's, you know, 150 degrees out there. And you're like, Ah, it's got to have a smile on your face. And that's what's got it. And if you're truly a lift up culture, and you're talking about energy independence, got to have that smile on the face and get on out there. That's a great example I like it.

Bobby Mason 17:23

It is. And another way we do you know, we have we have five core values that we we live by. And it's committed, caring, passionate, solution focused, and gratifying. And so what we do is we keep that in front of everybody every day. And it's it's plastered all over everything that we do. There's visual reminders, they're verbal. And that's just part of the culture of who we are. It's actually kind of interesting how we came up with those. I hired a consultant because I was a naysayer, so to speak. Early own right. And I hired a consultant to come in and help us. And he convinced me through reading some several papers that the Harvard Business Review had had put on culture, your own core values, mission, purpose, all those things. But I was just not passionate about it. Because I had seen in my career, so many individuals that come in, and they hand you this piece of paper, and they tell you this is our core values. This is our mission statement. But they no more lived it out than the man on the moon. Oh, yeah. And I've always been that guy that if I tell you it's going to rain, you better take your umbrella to work because I'm not gonna lie to you. And don't ask me if you don't want to know what my opinion is, right? So I hired him. He came in we went, we talked ahead of time. And he said, You know, it usually takes people a year, maybe two years to flesh it out, blah, blah, blah. And, and I said, No, we know who we are. We've always known who we are. We just had not documented it. And he said, You and every other customer that I've ever client I've ever worked with said same thing. So we went through this exercise and in 45 minutes, we had our core values nailed. Now we took another six, six or eight months to flesh out the wording behind it

Scott MacKenzie 19:23

right. But then

Bobby Mason 19:24

I got a little paranoid. So I hired a second consultant to come in to validate it and to validate that I was not just blowing smoke and and that one came in and they actually sat with all of our people. They did the job with them. They literally for two weeks, sat out there and worked in production. They worked in shipping. They worked in engineering. They sat side by side. I came back they gave me this thick 50 something page report and he said Bobby, I know you're going to read this and think this is kind of a Kiss, kiss up type repent, right. But you got something really, really special here with your culture. He said, you know, the thing you want to do is you've got a couple of gaps that you need to address. And one of them is that these men and women put together the true Craftsman there. There are occasions, so to speak, in what they build, take a lot of pride in it, and they do a great job. But they don't have closure. And that's, that's interesting. What do you mean by closure? He said, Well, they put their blood sweat and tears into making this product phenomenal for you. And it looks great. But then it gets on a truck and it shipped out west to an oilfield. And they don't ever get the feedback from the customer. Right? Did it do its job? Did it help you? Did it benefit you? Were these things? what you expected? What could you know that type stuff that the sales and myself management team, we go see customers, so we get that information. So I took it upon myself. We hired a video crew to come in. And we did a bunch of interviews, unbeknownst to all these employees, and they didn't know what I was doing. And and then we went out and we spent a week out in West Texas filming customers to get their feedback, right. And then at the end of our year, when we do our lift up awards, and give out our award ceremony. I ran this video that was a kind of a ying and yang of field and I and a company perspective, right? And I had grown men who are pretty burly tough

Scott MacKenzie 21:46

guys in tear gas baby.

Bobby Mason 21:50

And they were literally in tears. Yeah, it was turned out to be such a powerful video. We we held on to it for about a year and a half. Before we actually put it out on the website, just because so many customers that had seen it said you have got to share that because it tells your story.

Scott MacKenzie 22:08

Love it. Okay, let me ask you this question. So that's all great. That's all wonderful. That's all spectacular. How did you deploy it? How did you? And I'm sure it's a journey and then and then if you hire individuals, new people, right? How do you get them inculcated into your spectacular culture?

Bobby Mason 22:27

That is a that's a great question. That's

Scott MacKenzie 22:29

why I make the big bucks here. If you're looking at me on the video, I'm shaking No. But if you want to donate Go right ahead. I'm all into that, too.

Bobby Mason 22:40

We documented that journey. And a lot of the things that I've said to you this morning talking about the fact that that you know what those core values are, we actually hire my core values. I literally will ask you to define your definition of what those core values are to you. And there are no wrong answers. It's just a way for us to see we're

Scott MacKenzie 23:01

thinking imagine, yeah, ask me and I'll say, I like cars. That's a wrong answer, Scott, that's not in line with what I've that's a wrong answer. I can't imagine you coming out and say anybody.

Bobby Mason 23:15

But what I have found is that by doing that, they know where we stand, right? And if we aren't aligned early, we're never going to be aligned. And so I would rather help you be successful. somewhere else, right? It's doing you a favor, it's doing me a favor, so that we don't make a mistake. But we have, we actually have a book that we a little booklet that we put together. It's called a guide to greatness, and it's around the lift up. And then

Scott MacKenzie 23:47

like that, we forget everything on the podcast, I need those values, the five points that you put out, and then I need that booklet. And I need a lot of things. But I just wanted to plant that seed in your head because I need it. Absolutely. And I will maybe I'll just send you my resume because I like what you're doing.

Bobby Mason 24:07

I will also try to make that available on our website, Elijah. Bach. automotion calm. Yeah. But what what we do is what we do also is we've got a lot of ex military guys, and my CFO, Doug Markham, great individual, retired from the Navy. And he when he retired, he had given me one of his military coins, and had his name on it and the emblem and rank all those good things. And I loved that idea of some of something that is a value, but not monetary value.

Scott MacKenzie 24:47

That's just for the listeners out there. If you're out on the video, you and if you're not out on the video, he's lifting up a coin that they offer and it's there it is man. Committed lift. Anyway, it looks like Cool, go ahead.

Bobby Mason 25:01

Well, these coins, we have one made ups custom for every one of the core values. And then we put together a program where your peers, all the people around you can nominate you, if they catch you in the act of living out our core values, and they have to tell why. And then that gets submitted in weekly. And in my management meeting, so every good act is recognized by management. Now, not all of them qualify for a coin, because these are highly coveted prizes. And then

Scott MacKenzie 25:37

you got to make it worth Oh, to get it. I mean, it just can't just hand them out, like like pennies, I mean, absent all of a sudden, the value just begins to plummet, right. And

Bobby Mason 25:47

Ford team loves them, they display them with pride. And at the end of the year, we have a gold coin, which is the lift up coin. And that actually represents the one individual in the entire company, who represented us and our core values better than anyone else. If we sent that individual to Mars, and they couldn't speak Martian. That individual would know what SPOC Automation stood for. And, and he gets a he or she gets a monetary prize on top of that, but really, that coin, and that recognition is worth a lot more than than the monetary.

Scott MacKenzie 26:27

So this is interesting. So I see the value, I see the benefit. I see all of that. And that's all great at SPOC Automation. Now. One final question is does it positively impact your bottom line? I mean, if I'm a company, and I'm sitting here going, and this is all fantastic, as wonderful, but man, it's gonna come on, does it really help?

Bobby Mason 26:49

Absolutely. That is, I have, I have the numbers to prove it. You know, we've we've been fortunate enough to be one of Inc 5000 fastest growing companies in America three times in the last decade. You know, here's a little proof there, during this pandemic slash oil and gas war. We took a double doozy Yeah, in our industry. And yet, because of that, that culture because of that innovative spirit, my team, not me, not my marketing firm, my team came up with an idea to do something called two minute drives, because we have lift up, which is an internal program, yeah. And then we have build up where we're trying to build up our industry. And so what they do is they've been making videos, our sales, our service, our engineers, even our production people, and they're giving away our knowledge, the other people would charge you for this, but they're giving away knowledge to help the industry to educate them, to tell them how to or why you should consider these things to make you profitable. As a result, we have outperformed the market 30 35% on our web traffic on our own right, we're thriving in an environment that is not friendly.

Scott MacKenzie 28:18

It's challenging last for doggone Sure. And I love the fact that you are offering this content, this information, these little tidbits of success to an industry that needs it. And and, and it's not a slam on the oil and gas. So without gas, people don't take this as a slam. However, we are very reluctant sometimes to change and to, you know, be innovative. And now here's a great opportunity. We always talk about the challenges of COVID, that one side and it did this, that and the other thing and it's all negative. But I'm telling you right now, there's a positive element to it, whether we like it or not, there's a positive element. And that is people and companies like yours, where you're saying, Okay, I've got to adapt, I've got to change, I've got to innovate, I've got to be able to get my message out. And I've got to do it with a desire to help people succeed. Because if they don't succeed, I don't succeed. So I better help them succeed. And if they succeed, I succeed it all works. And and to be able to have that other focus and I love. I love that transition and love the where that is going there. Bobby, I love what you do. It's the only thing that says mister should have been a K. That would have been cool. SPOC. Then you'd have you know, SPOC years.

Bobby Mason 29:33

It's hard spell control with a K.

Scott MacKenzie 29:36

You could have been sort of on the edge and say control. This is control with a gay I'm changing the spelling. Anyway. All right, Bobby, how do people get ahold of you?

Bobby Mason 29:45

They can reach me at our website. Bach Automation. Next, SP OC Automation, no dots or dashes.com. And I'm also on LinkedIn, and Robert Mason. So please reach out If I can be of any assistance on this topic on Automation on home anything I'm I'm here to serve, that's what I might do.

Scott MacKenzie 30:09

That's right. And when you go out to his staff card on LinkedIn, he's got a beautiful head of hair, which is not there and but is a handsome gent. Those definitely. So yeah, reach out to him you listeners out there, Bobby absolute honor having you on the industrial talk podcast thank you very much my friend.

Bobby Mason 30:26

Honor is truly mine and thank you Scott for what you do. It's a service.

Scott MacKenzie 30:32

Alright listeners, we're gonna wrap it up on the other side. So don't go away. We will be right back. You're listening to the industrial talk Podcast Network. All right, thank you very much for joining the industrial talk podcast. We're gonna wrap it up. Bobby Mason is the man. He is the President and CEO at SPOC Automation. That's SPO C, go to a stat card LinkedIn, type in Robert L. Mason goes by Bobby, you'll find him reach out to him. They're doing innovative solutions at that organization. And I'm telling you right now, I'm inspired. I'm inspired by lift up. I'm inspired by what Bobby is doing. His team at SPOC fantastic stuff. All right. I'm going to challenge you. I'm going to challenge you right now before we just roll out of here. Find people that are bold, find people that are brave, find people that are innovative. And I'm telling you your world is going to change. Reach out to Bobby Kennedy right now. He's bold, brave and daring, greatly. Big time right there. And your world is going to change. All right. Thank you very much for joining the industrial talk podcast. We're gonna have another great interview right around the corner so you better stay tuned and join us for the next one.

The post Mr. Robert “Bobby” Mason CEO and President of SPOC Automation Talks about A Successful LIFT-UP Culture appeared first on Industrial Talk.

The post Heroes Of Manufacturing Celebrates ProcessMiner with Karim Pourak, CEO and Founder appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to the Titans of Data, Bill Schmarzo, Chief Innovation Officer with Hitachi Vantara and Kirk Borne, Data Science Fellow and Executive Advisor at Booz Allen Hamilton about “The Power of Data and Impact to Business and Culture”. Get your answers to the real power behind data analytics along with Bill's and Kirk's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Bill and Kirk and the wonderful team at Hitachi Vantara and Booz Allen Hamilton at the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020 and beyond. All links designed for keeping you current in this rapidly changing Industrial Market. Survive! Rebuild! Prosper!

BILL SCHMARZO'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/schmarzo/

Company LinkedIn: https://www.linkedin.com/company/hitachi-vantara/

Company Facebook: https://www.facebook.com/HitachiVantara

Company Website: https://www.hitachivantara.com/en-us/home.html

Company Twitter:  https://twitter.com/HitachiVantara

Personal Twitter: https://twitter.com/schmarzo

KIRK BORNE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/kirkdborne/

Company LinkedIn: https://www.linkedin.com/company/booz-allen-hamilton/

Company Facebook: https://www.facebook.com/boozallen

Company Website: https://www.boozallen.com/

Company Twitter:  https://twitter.com/BoozAllen

Personal Twitter: https://twitter.com/KirkDBorne

EVENTS TO PUT ON YOUR CALENDAR:

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Speed Discovery, Comprehension and Trust in Data at Scale: Register Here!

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PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

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The post Bill Schmarzo with Hitachi Vantara and Kirk Borne with Booz Allen Hamilton talk Data Analytics And Impact to Business and Culture appeared first on Industrial Talk.

The post Mr. Robert Niemiec with Twisthink talks about Human Centered Design in your Digital Transformation Journey appeared first on Industrial Talk.

The post Heroes Of Manufacturing Celebrates Team Lumitex with Peter Broer, President appeared first on Industrial Talk.

The post Heroes Of Manufacturing Celebrates Team MAGNET with Ethan Karp, President and CEO appeared first on Industrial Talk.

The post Mr. Rob Tiffany with Ericsson talks about Leveraging the Power of IoT to positively transform lives around the World! appeared first on Industrial Talk.

Factory workers’ efforts during the global COVID-19 pandemic have largely gone on with little public recognition. Until NOW.

Heroes of Manufacturing is an independent movement originated by Hitachi Vantara and The Industrial Talk Podcast to celebrate these unsung heroes of Manufacturing. Over 30 manufacturers, associations, vendors, VCs and others are collaborating to help share the stories of today’s manufacturing heroes who are keeping the world moving.

Learn more about The wonderful team at Kenda Tires by the links below and on this podcast:

Company Website:  https://www.kendatire.com/en-us/

Company LinkedIn: https://www.linkedin.com/company/kenda-tire/

Personal LinkedIn: https://www.linkedin.com/in/tom-williams-bb01259/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

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Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

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The post Heroes Of Manufacturing Celebrates Team Kenda Tires with Tom Williams, VP of Engineering at Kenda Tires appeared first on Industrial Talk.

The post Mr. Steve Richmond with Projetech talks about The Unintended Consequence of COVID on the EAM Industry appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Amos Meiri and Chris Davis with Colu Technologies about “Engaging Local Businesses and Communities by Leveraging Technology to Provide Incentives to Support Businesses”. Get the answers to your transformative solution questions along with Amos' and Chris' unique insight on the “How” on this Industrial Talk interview!

You can find out more about Amos and Chris and the wonderful team at Colu at the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

AMOS MEIRI'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/amos-meiri-23002945/

Company LinkedIn: https://www.linkedin.com/company/colu-co/

Company Website: https://colu.com/

CHRIS DAVIS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/cddavis1/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Amos Meiri and Chris Davis with Colu Technologies talks about Leveraging Technology to Help Local Businesses appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Bill Schmarzo, Chief Innovation Officer with Hitachi Vantara about “The Power of Collaboration, Embracing Ambiguity and the REAL Value of Data”. Get the answers to the real power behind data along with Bill's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Bill and the wonderful team at Hitachi Vantara at the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020 and beyond. All links designed for keeping you current in this rapidly changing Industrial Market. Survive! Rebuild! Prosper!

BILL SCHMARZO'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/schmarzo/

Company LinkedIn: https://www.linkedin.com/company/hitachi-vantara/

Company Facebook: https://www.facebook.com/HitachiVantara

Company Website: https://www.hitachivantara.com/en-us/home.html

Company Twitter:  https://twitter.com/HitachiVantara

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Bill Schmarzo with Hitachi Vantara talks about the power of collaboration, ambiguity and the value of data appeared first on Industrial Talk.

On this week's Industrial Talk Podcast we're talking to Mohan Venkataraman, CTO at Chainyard about Permission Based Blockchain and Business Benefits.

On this podcast episode, Mohan provides a comprehensive overview of a permission based blockchain structure and layers. Permission blockchain is a team sport that creates an industrial community that has a common interest and common problem that needs solving.

Learn more about Mohan and the wonderful team at Chainyard by the links below and on this podcast:

Company Website: https://chainyard.com/

Personal LinkedIn: https://www.linkedin.com/in/movee97/

Company LinkedIn: https://www.linkedin.com/company/chainyard/

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Mohan Venkataraman with Chainyard talks about Permission Based Blockchain and Benefits appeared first on Industrial Talk.

On this week's Industrial Talk Podcast we're talking to David Hartell, EVP of Development, Operations and Production at New African Global Energy about Digital Twin and benefits to Risk Management and Asset Performance.

On this podcast episode, David discusses the use of Digital Twins to help design and better operate dynamic processes and control systems for complex Energy Industry facilities. Digital Twins linked with Advanced Analytics are an important tool for Asset Performance and Risk Management during operations.

Learn more about David and the wonderful team at New African Global Energy by the links below and on this podcast:

Company Website: http://www.newafricanglobalenergy.com/

Personal LinkedIn: https://www.linkedin.com/in/william-david-hartell-3048a82b

Company LinkedIn: https://www.linkedin.com/company/newage-african-global-energy-/

Personal Website: www.iiop.info

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. David Hartell with New African Global Energy talks about the Benefits of Digital Twin. appeared first on Industrial Talk.

The post Mr. Christian Silbernagel with Fluke Reliability is talking About Aligning Your Digital Strategy with Your Reliability Program appeared first on Industrial Talk.

On this episode of Industrial Talk Podcast, we finish our 3-part series on IoT and IIoT insights and solutions. In this episode, Helena Lisachuk, Director of Management Consulting and Global IoT Lead at Deloitte, talks about The Real Applications of IoT, and how to stay focused on what is real solutions and not just “shiny objects” that distract. It is truly an exciting time to be engaged in real technology solutions that will absolutely transform industry. We have to fight to focus on engaging real solutions to solving problems and avoid distraction that comes from technology hype. Learn more about Helena and her wonderful team at Deloitte on how to begin your IoT journey in this episode of the Industrial Talk Podcast. Find out more by the links below:

Company Website: https://www2.deloitte.com/global/en.html

Personal LinkedIn: https://www.linkedin.com/in/helena-lisachuk-128262/

Company LinkedIn: https://www.linkedin.com/company/deloitte/

Company Facebook: https://www.facebook.com/DeloitteUS/

Great Resources From Helena:  https://www.techtarget.com/contributor/Helena-Lisachuk/2019

More Great Resources from Helena: https://www2.deloitte.com/us/en/misc/search.html#qr=lisachuk

OTHER GREAT INDUSTRIAL RESOURCES:

Why You Need To Podcast: https://industrialtalk.com/why-you-need-to-podcast/

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Ms. Helena Lisachuk with Deloitte talks about The Real Application of IoT (3 of 3) appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Glenn Gaudet, CEO of GaggleAMP about increasing employee engagement through advocacy. Some of your biggest advocates that are passionate about your success are your valuable employees. In this episode, Glenn discusses powerful strategies and technology that can align passionate employees with your Industrial sales and marking efforts. Learn more about Glenn and the wonderful team at GaggleAMP on how to create incentives to improve Employee Advocacy. Find out more by the links below:

Company Website: https://www.gaggleamp.com/

Personal LinkedIn: https://www.linkedin.com/in/glenng/

Company LinkedIn: https://www.linkedin.com/company/gaggleamp/

Company Facebook: https://www.facebook.com/gaggleamp/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Enter Promo Code: IndustrialTalk and Receive $600.00 Off the Reliability Summit 2020:

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Glenn Gaudet with GaggleAMP is talking About the Employee Advocacy! appeared first on Industrial Talk.

On this episode of Industrial Talk Podcast, we continue our 3-part series with 2 of 3 on IoT and IIoT. In this episode, Helena Lisachuk, Director of Management Consulting and Global IoT Lead at Deloitte, talks about Women In IoT, and how to get engaged in this exciting, transformative and innovative technology. No matter where you are in life, the IoT technology is expanding and making a positive impacts into how we conduct business. In short, you need to be engaged! Learn more about Helena and her wonderful team at Deloitte on how to begin your IoT journey in this episode of the Industrial Talk Podcast. Find out more by the links below:

Company Website: https://www2.deloitte.com/global/en.html

Personal LinkedIn: https://www.linkedin.com/in/helena-lisachuk-128262/

Company LinkedIn: https://www.linkedin.com/company/deloitte/

Company Facebook: https://www.facebook.com/DeloitteUS/

Great Resources From Helena:  https://www.techtarget.com/contributor/Helena-Lisachuk/2019

More Great Resources from Helena: https://www2.deloitte.com/us/en/misc/search.html#qr=lisachuk

OTHER GREAT INDUSTRIAL RESOURCES:

Why You Need To Podcast: https://industrialtalk.com/why-you-need-to-podcast/

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Ms. Helena Lisachuk with Deloitte talks about Women in IoT and Getting Engaged (2 of 3) appeared first on Industrial Talk.

The post Live From IoT World Congress Mr. Tilak Kasturi with Predii talks about developing a Specialized AI Platform for the Food Equipment Market appeared first on Industrial Talk.

In this week's Stratum Radio, we begin a 3-part series on The Last Mile Configuration and End User Adoption of InforEAM.

In this episode, we address the steps necessary for proper “Front-End Configuration For Usability“. A successful system deployment is completely dependent on your teams interaction with the end users to ensure all business processes are properly documented and reflected in your Front-End configuration! Not doing so, significantly impacts User Adoption. Listen to the “How” on this episode of Stratum Radio!

PODCAST TRANSCRIPT:

00:07                                   All right, you listeners out there. Thank you very much for joining stratum radio. We're going to begin a series with a gentleman by the name of Michael Snyder. He is with Stratum Consulting and we're talking about the last mile configuration and user adoption. Let's get going.

00:25                                   Okay. We decided that we needed to do this series because there's a lot of people who aren't deploying systems out there, right? And, and uh, if you've ever been a part of a, uh, a system deployment, you know that there are challenges and really the, the biggest and probably the best part of being able to deploy these things is try to figure out how to do it efficiently and effectively. So that's why we created the series with stratum consulting with Michael Snyder and it's that, you know, everybody just recognize everybody just gives this big bang, boom, get it out there, deploy the system. But it's really that last mile configuration and user adoption. So this is a, a one into three series and we're going to be talking about in this episode front end configuration for usability. The next one is back in configuration of off corporate business rules, which are very important.

01:21                                   And then finally the integration with legacy systems. How to do that effectively so that when you do get it done, that's this last mile, it's effective and people have that greater adoption. So welcome Michael Snyder. He's going to be, it's pen and paper time. Everybody pen and paper time. Let's get ready. These are 10 minute segments. Pop, get going. Let's get moving. So here's Michael Schneider. All right, welcome to Stratum radio. We're going to be talking a little bit in this series. We're going to be talking about the last mile configuration and support of the end user adoption, which is very important. This is one of probably three, four, you know, topics that are really designed about supporting that end user adoption. Now we've got a gentleman by the name of Michael Snyder. He's with Stratum, he's a senior pro and all that stuff. He's got a stack card out there on LinkedIn. That's a pretty incredible, so I highly recommend that you go on out to LinkedIn, find Michael Schneider, stratum consulting. Reach out to that gentleman. Now, Michael, we're going to be talking a little bit about front end configuration for usability and, and for me, I just want to let you know I've been a lot of part of a lot of implementation and usability and end user adoption is just absolutely vital to the success of any implementation. Can you give the listeners of stratum radio just sort of that, why is front end configuration for usability so important?

02:57                                    The reason that the front end

03:00                                    is so important and the configuration of front end important is that's where the users interface with the application. If they don't like that application, they aren't going to use it. And if they don't use it, then the uh, organization is not going to benefit from all the great data that you've collected to be able to do the analytics and all the backend analysis that you need to do to improve your business. But if the users aren't using it, you know, you're, you're out of luck.

03:28                                    Yeah. And that's a real, a good point. If, if, if I don't like the look, feel, and it is, it's, it's sort of vanity in a sense. If I don't like the look and feel of my interface and if I'm not able to quickly access and get information out that is relevant to my success, to my business, to my job, whatever it might be, I'm not gonna use it. I'm going to, I'm going to find the easiest way to circumvent that problem. What do you do to ensure that you are configuring the system with usability in mind?

04:04                                    Um, it's more a matter of, of of talking to the end users getting their, their input. You know, when they work with the screens, you need to find out if there's a faster way that they can actually do that. Uh, do we need to fill in some more default values? Do we need to be able to validate data based on other pieces of information? Are there, and we need to highlight the important things that you want them to be able to enter and we need to give them messages about what's happening, you know, when the top of the screen rather than it to get caught up in a window that they have to click on. If we can minimize the number of clicks for them to get their job done, they'll do their job in the system rather than some other way.

04:46                                    But that requires a lot of, okay, upfront it's detail and you've got to get everybody into the room and you've got to flow that stuff out on a map and say, okay, a why and have that debate of why that information's important and be able to remove multiple clicks. So, and, and I would imagine, correct me if I'm wrong, Michael, that that ability to be able to do that, to get everybody in the room and hash that out creates greater ownership. And, and of course our end user adoption is positively impacted, right?

05:27                                    That, that, that's exactly right. I mean, you need to, you need to build that ownership. You need to, uh, to get them involved in the, in the, in the system, uh, from the start. Um, you're going to be able to bring on a plain vanilla application that does everything that the organization wants to be able to do that. That's where, uh, the strength of in for EAM is, is it's a powerful tool that's built directly to a specific industry. But then when you start working with the specific company that you're doing, they've got different business rules that are um, that need to be modified. You know, everybody's organization structure is not the same. Their cost code structure's not the same. The information that's most important to them is not necessarily the same. So this is where stratum can come in and help them to configure that front end to meet the needs of the organization above and beyond what the industry, the structure of that

06:25                                    I would imagine. And, and, and you listeners out there, I that is a non negotiable. If you're entering and you're going down the road of implementing a system, uh, you've got to evaluate the system one and say is it flexible, configurable, does it have a good user experience? Those are all key to your business success. And I mean that's, that's a non negotiable. It has to happen that way. Or your or your end users are going to, for lack of a better term, pencil whip data. And it's going to be useless to you if you don't do it upfront. And I would imagine Michael doing it up front, having that pinpoint focus on me and able to lay those processes out, remove, you know, the, the not the inefficiencies [inaudible] vitally from a cost perspective. You don't want to head down that implementation and then you find yourself at the last whatever, 5% and you got to reconfigure, you got to do it up front cost-wise.

07:33                                    But there are some advantages that Infour EAM gives you. They allow you to be able to do some of those configurations at the tail end of the, of the system to be able to uh, yeah, to be able to make it, um, look and feel a little bit different to be able to support these, these, these, these needs. And when we build a system, you know, we focus on getting the system implemented and then we go and we can, we can tweak the, the, the, the look and feel, you know, what, what are the important things that you've run into now that you've actually started demo in the system? We're using the system, um, uh, based on how it's been configured for you as an organization. So we can actually use some of that last mile configuration work towards the end and we interact the customer support group, we do a lot of that even post-implementation to be able to help them to be able to get better adoption if they aren't getting the type of use of the system that they're expecting.

08:35                                    That's pretty doggone powerful. And it, cause I, I've always been of the opinion or I've experienced it, let's just, let's just lay it out there. I've experienced the, the joy of missing something and then try to figure it out at the end of a, of an implementation. It happens. And, and you, what you're telling me the product for EAM has a level of flexibility. How the a configurability capability, there's a lot of abilities in there, um, to be able to sort of minimize or, or, or, you know, sort of work around that if we're, if for any reason you had a situation where it's like, Oh gosh, I forgot.

09:15                                    Yeah, I mean that, yeah, that's, I mean that's the power of, of in for EAM is they give you these configuration tools that are, are built into the product suite so that you can make these configuration changes on the front end and they are fully upgradeable. So when you move from one version to the next version, if you're running in the cloud and they're going to hit you with an upgrade, you're pretty much guaranteed that these configurations that you're putting in there are gonna continue to work and they're going to continue to meet the needs of your, uh, of your end users.

09:50                                    Wow. See that? That's a, that's pretty powerful. So you listeners out there want to make sure paper and pencil, we talk about front end configuration and usability. It is key to end user adoption. Without a doubt. Pinpoint focus on that. I need for you guys to reach out to Michael Schneider if you're just like, Hey, that makes sense to me. Uh, stratum consulting is the company. The system is of course in four. EAM powerful, configurable. And you know what? We're going to be coming back with the, the, the next in this series and we're going to be talking a little bit about backend configurations for one off corporate business rules. Because not every business is the same as all the other businesses. They're going to have some rules that are going to be somewhat different. How do we handle those? Because they are also important. So stay tuned for the next, in the series of how we configure the last mile for end user adoption. So stay tuned. We will be right back.

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Company Website https://www.stratumcp.com/

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2. 10 steps toward a paperless operation with mobile EAM checklist
3. Asset intensive industries, finding the straightest path to the cloud
4. EAM vs CMMS, don't get fooled
5. Infor EAM Brochure
6. Infor EAM Overview
7. 9 fleet management challenges and how to resolve

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Live from IoT Solutions World Congress, IIC Voice Podcast interviews Alejandro Gutierrez, Chief Strategy Officer, at Consol Freight. In this episode, Alejandro is talking about the Application of Blockchain in the logistics market. Alejandro is a cutting edge Blockchain professional and passionate about your logistics success. Get the answers to your “How” questions about Leveraging Blockchain Technology to Securely Streamline your Logistic Transactions along with Alejandro's unique insight on where it's all headed on this IIC Voice Podcast interview!

You can find out more about Alejandro and the wonderful team at Consol Freight from this interview and the links below. Finally, get your exclusive free access to the Industrial Academy and webinar access to “Building a Better Industrial Sales and Marketing Platform for Greater Success in 2020”. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

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Personal LinkedIn: https://www.linkedin.com/in/alejandro-gutierrez-98979b43/

Company LinkedIn: https://www.linkedin.com/company/consol-freight/

Company Website: https://www.consolfreight.io/

IIC Twitter: https://twitter.com/

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Live from IoT Solutions World Congress, IIC Voice Podcast interviews Alex Smolensky, Co-Founder at Zyfra Company. In this episode, Alex discusses leveraging and investing in industrial digitization solutions to improve production and insights into asset optimization. The ability to leverage technology is vital to the future success of any production company – Alex and Zyfra are at the cutting-edge of this market. Get the answers to your Why questions about Industrial Digitization along with Alex's unique insight on where it's all headed on this IIC Voice Podcast interview!

You can find out more about Alex and the wonderful team at Zyfra from this interview and the links below. Finally, get your exclusive free access to the Industrial Academy and webinar access to “Building a Better Industrial Sales and Marketing Platform for Greater Success in 2020”. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

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LinkedIn: https://www.linkedin.com/in/alexander-smolensky-78227b1/

Company LinkedIn: https://www.linkedin.com/company/zyfra-company/

Company Website: https://zyfra.com/en/

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Live from IoT Solutions World Congress, IIC Voice Podcast interviews Edy Liongosari, Managing Director – Chief Research Scientist at Accenture. In his interview, Edy discusses how technology is shaping and enabling solutions to solve problems that facilitate positive transformation in industry and around the world. In short, technology is changing the world! Get the answers to your Why questions about the brave new world that technology offers along with Edy's unique insight on where it's all headed on this IIC Voice Podcast interview!

You can find out more about Edy and the wonderful team at Accenture from this interview and the links below. Finally, get your exclusive free access to the Industrial Academy and webinar access to “Building a Better Industrial Sales and Marketing Platform for Greater Success in 2020”. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

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LinkedIn: https://www.linkedin.com/in/edyliong/

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Live from Inforum 2019, Energizing EAM Podcast interviews Giuseppe Delmonte, Founder and CEO at CAD Service. In this interview, Giuseppe talks about powerful solutions to bring visual representation of your assets for greater clarity and safety! Get the answers to your questions along with Giuseppe's unique insight on the “How” on this Energizing EAM Podcast interview!

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LinkedIn: https://www.linkedin.com/in/giuseppe-delmonte-41056025/

Company Website https://www.cadservice.it/en/

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YOUR INFOR EAM TOOLKIT:

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1. 7 Steps for implementing reliability-based maintenance
2. 10 steps toward a paperless operation with mobile EAM checklist
3. Asset intensive industries, finding the straightest path to the cloud
4. EAM vs CMMS, don't get fooled
5. Infor EAM Brochure
6. Infor EAM Overview
7. 9 fleet management challenges and how to resolve

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Live from IoT Solutions World Congress, IIC Voice Podcast interviews Chris Davis, Vice President of Smart Cities at Cimcon Lighting, Inc. In his interview, Chris is talking Smart Cities and how technology will positively impact you and how it will significantly transform the cities of the future. Get the answers to your Smart City questions along with Chris' unique insight on where it's all headed on this IIC Voice Podcast interview!

You can find out more about Chris and connect with him at the links below. Finally, get your exclusive free access to the Industrial Academy and webinar access to “Building a Better Industrial Sales and Marketing Platform for Greater Success in 2020”. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

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LinkedIn: https://www.linkedin.com/in/cddavis1/

Cimcon Lighting, Inc. Website: https://www.cimconlighting.com/

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Live from Inforum 2019, Energizing EAM Podcast interviews Marcela Rascon, Vice President at Stratum Consulting Partners. In her interview Marcela discusses the the flexibility of InforEAM, proven implementation strategies for success and applications in multiple industrial market segments. Get the answers to your InforEAM implementation questions along with Marcela's unique insight on the “How” on this Energizing EAM Podcast interview!

You can find out more about Marcela and the wonderful team at Stratum Consulting at the links below. Also, get your free InforEAM Toolkit. Finally, get your exclusive free access to the Industrial Academy and webinar access to “Building a Better Industrial Sales and Marketing Platform for Greater Success in 2020“. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MARCELA RASCON CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/marcelarascon/

Company LinkedIn: https://www.linkedin.com/company/stratumcp/

Company Website https://www.stratumcp.com/

Company Facebook: https://www.facebook.com/stratum

Infor EAM: All you need to know about InforEAM

YOUR INFOREAM TOOLKIT:

Click on the InforEAM Toolkit picture above and receive the following “Must Have” EAM reports:

1. 7 Steps for implementing reliability-based maintenance
2. 10 steps toward a paperless operation with mobile EAM checklist
3. Asset intensive industries, finding the straightest path to the cloud
4. EAM vs CMMS, don't get fooled
5. Infor EAM Brochure
6. Infor EAM Overview
7. 9 fleet management challenges and how to resolve

Industrial Academy (One Month Free Access and One Free Licence for Future Industrial Leader):

Related Podcasts At:

https://industrialtalk.com/infoream/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

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Live from IoT Solutions World Congress, IIC Voice Podcast interviews Bill Hoffman, President of Object Management Group (“OMG”). In his interview, Bill talks about the incredible GLOBAL growth happening in the IoT, IIoT, AI, Blockchain and Cyber Security market. IIC/OMG are at the center of providing a platform that encourages Innovation to solve industrial problems. Get the answers to your IoT/IIoT/AI questions along with Bill's unique insight on where it's all headed on this IIC Voice Podcast interview!

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LinkedIn: https://www.linkedin.com/in/williamhoffmanomg/

OMG Website: https://www.omg.org/

IIC Company Website https://www.iiconsortium.org/

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The post Live from IoT World Congress: Mr. Bill Hoffman talks about the Global Explosion Happening In the IoT Market appeared first on Industrial Talk.

Live from IoT Solutions World Congress, IIC Voice Podcast interviews Richard Soley, Chairman and CEO at Object Management Group. In his interview Richard talks about the rapid growth of industrial digitization and the positive impact IoT, IIoT, AI and Cyber Security will have on you and your business today and in the future. Get the answers to your questions along with Richard's unique insight on where it's all headed on this IIC Voice Podcast interview!

You can find out more about Richard and connect with him at the links below. Finally, get your exclusive free access to the Industrial Academy and webinar access to “Building a Better Industrial Sales and Marketing Platform for Greater Success in 2020”. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

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LinkedIn: https://www.linkedin.com/in/soley/

Company OMG Website: https://www.omg.org/

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Industrial Talk Free Webinars:

Business Beatitude The Book

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The post Live From IoT World Congress: Mr. Richard Soley Discusses IoT and the Growth of the Industry appeared first on Industrial Talk.

Live from Inforum 2019, Energizing EAM Podcast interviews Javier Buzzalino, Senior Vice President of R&D at Infor. In this interview, Javier discusses the rapid changes happening in industry and how asset management goes way beyond just equipment. Find out more about Javier on this Energizing EAM interview and by the links below. Also, get your free InforEAM Toolkit, exclusive free access to the Industrial Academy and free webinar access to Building a Powerful Sales and Marketing Platform for 2020. All links designed for keeping you current in a rapidly changing Industrial Market. Enjoy!

JAVIER BUZZALINO CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/jbuzzalino/

Company Website https://www.infor.com/

Infor EAM: All you need to know about InforEAM

YOUR INFOR EAM TOOLKIT:

Click on the InforEAM Toolkit picture above and receive the following “Must Have” EAM reports:

1. 7 Steps for implementing reliability-based maintenance
2. 10 steps toward a paperless operation with mobile EAM checklist
3. Asset intensive industries, finding the straightest path to the cloud
4. EAM vs CMMS, don't get fooled
5. Infor EAM Brochure
6. Infor EAM Overview
7. 9 fleet management challenges and how to resolve

Industrial Academy (One Month Free Access and One Free Licence for Future Industrial Leader):

Industrial Talk Free Webinars:

Related Podcasts At:

https://industrialtalk.com/infoream/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

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The post Mr. Javier Buzzalino Discusses the Evolution of Asset Management appeared first on Industrial Talk.