Industrial Talk is talking to Chris Chuang, Co-Founder and CEO at Relay about “Reliable communication solution for improved organizational safety”.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

RYAN CHUANG'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/chrischuang1/

Company LinkedIn: https://www.linkedin.com/company/relaypro/

Company Website: https://relaypro.com/

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OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

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The post Chris Chuang with Relay appeared first on Industrial Talk.

Industrial Talk is talking to Kevin Turpin, Chief Executive Officer at Weavix about “Connecting a disconnected workforce for operational success“.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

ALAN ROSS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/amrstr179/

Company Website: https://apc.media/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

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LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

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The post Kevin Turpin with Weavix appeared first on Industrial Talk.

Industrial Talk is onsite at the OMG Quarterly Standards Meeting and chatting with Mitch Tseng, Vice Chair, Application Working Group with Next G Alliance about “6G, what does it mean and why is it important“. Tune in and hear more about the importance of 6Gand Mitch's unique insights on this Industrial Talk.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MITCH TSENG'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/mitchtseng/

Company LinkedIn: https://www.linkedin.com/company/next-g-alliance/

Company Website: https://www.nextgalliance.org/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

AI Dash: https://www.aidash.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

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LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

iot, mitch, people, services, talk, platform, network, industry, world, design, sensors, part, industrial, build, device, communications, wireless communications, data, standards, business

00:04

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, once again, thank you very much for joining industrial talk. And thank you so much for your support. We are on site right now. right this very moment, we're gonna be here for a week we are in Austin, Texas. And we are at the O M, G. Fourth quarter. I think it's the standard screw. And everybody's tripping about how to be how to how to use standards to make our life better, because this platform right here, right here right now, this platform is dedicated to you. Because you are bold, you are brave, you're daring greatly. You are changing lives and you are changing the world. That's why we celebrate industry professionals all around the world on this platform.

00:59

It is never too soon. Mitch is in the house. And it has been just an absolute joy to be able to corner him into a conversation. Let's get cracking. Mitch, thank you. Thank you, Scott. Glad to be here. Are you having a good? Can you this is not a conference, this is not a conference?

01:20

This is a gathering is that is it? That's what it is? Yeah, it's the older older experts are the brains that you can overlook? Did you see that? That was LightWave in media found that people here in the room? I'm telling you that it is true. Yeah. I mean, I, and it's, you know, it's a good feeling, Mitch, because I'm not the smartest, which is not really a hurdle. But I'm not the smartest guy in the room by any stretch of the imagination. And I and I think what you and and the rest of the, the OMG contributing members do is truly special work. And it is because you you're establishing and then it goes across the board. There's multiple organizations that are talking about standards that impact these, these important technologies innovations and, and just making things better. So that's that's, that's my that's my soapbox for today. There, Mitch.

02:10

All right. Before we get cracking with the conversation, give us a little background on who Mitch is. Oh, hi. Hi, everybody. My name is Mitch Tseng. I am a consultant. I have my own consulting firms. And but I have been following the development of the communication industry, I started when I was young, I started as a wireless communication for Nortel Networks. And then I'll go to Nokia. Right. So after that, my career is actually kind of riding on the success of the wireless communications. But when the world is actually engaging in the development of standards, a 2g, 3g, 4g, which is heavily involved with, I contribute to that part. But then when the world is going to the 5g, I actually find my new love that is IoT. At that time, we don't call it IoT, we call it machine to machine communications, m to m. So I kind of changed the venue a little bit, I left Nokia and then start my own consulting firm, and started working on this one. And to me, this one organization to start to order today's IoT work, they focus on the middleware definitions. And the later I joined, I see, which is the main body I'm doing right now as part of the I, O and G. And I've been major contributors for that organization.

03:26

And I gotta tell you guys, I mean,

03:29

it would be interesting to, you would never know, but it would be interesting to know, where we would be without organizations like OMG, and what you're doing because you're helping facilitating this, this progress, this, this adoption of, of technology and innovation, just because while we need it, you know, industry needs it, we need it in a big way. And we need to be able to have standards and sort of put those bumpers around it and say this is what you need to do and have that common lexicon. What's the problem we're dealing with? What what is that challenge that we're dealing with today with IoT and all of that stuff? What are we? What are we dealing with? The couple of things that we started but mainly but 1012 years ago, then as when we tried to exploit what is the machine-to-machine communication is originally people thought there's just some kind of silicon, SIS system on chip. And there will be you can build devices. And then later on, people find it oh, we just build a bunch of sensors. And if we can connect those sensors, if we can process that, then we can build this IoT, the Internet of Things, which is a big buzzword.

04:33

years ago, will you talk to that? IoT, you can even pick up a girl in the bar who talk about IoT, believe it or not?

04:41

That's here till Friday.

04:43

Yes. But then the thing is that gradually, in IC, we started building the framework document. We try to try to build a systematic way and the guidelines and then those, well, we don't have standards per se, but then it's kind of pretty pretty much the rule they should follow you

05:00

If you want to build a Iot, you know, versus a male infection. So we have been engaged in those parts. And then on top of that, we have many white papers. And then the most successful ones that we're doing is actually the pseudo so called a testbed process. Right now I'm in IRC, I'm also serving as the chair of the testbed Council, right? What we do is that we get the ideas from the people, and then turn them into reality. And then we do the testbed and test drive to prove that the idea should work.

05:28

And that's important. Nobody really wants to take a test drive and have them be the guinea pig of whatever technology that is being promoted at the time. And, and but again, so you painted a picture that all of a sudden, everybody just like, hey, yeah, now we can have our equipment, communicate with equipment, and you know, and be able to do that, and I'm gonna plop a device there, plop a device there, plop a device there, and then be able to just sort of magically be able to collect all that data and, and not just sort of dig up the whole world and running cables and everything. And that's where you, you shine. Yeah, that's how we started because in a conventional communication world that of course, you know, the wires and cables. And then when we go to IoT, all the sudden the wireless become the major part of the carriers for their part. And, of course, the the wireless industry. And along with the 5g development, we have a lot of colleagues in those a major telecom vendors, they're talking, they're bragging about, oh, by year 2020, there'll be 53 billion with a B 53 billion devices. Right. And, of course, originally, I talked to my colleagues from the same company, they kind of downplay it a little bit. They say, Well, maybe by 2023, Adobe 27 billion, still a big number. But the thing is that, how do we see that because you probably actually, like today, you've probably run into a lot of IoT devices, but you just don't feel right. And then I think the industry has been glossed over that you say, Hey, we've got a lot of IoT devices out there, but we don't feel it. What do you mean by that? Well, this device is maybe hidden somewhere, right? Just around you. People thought that the IoT devices, just your cell phone? No, it's more than that. Right? Just like inside inside this hotel, for example, there are so many sensors over there even like those like smoke detectors, whatever. They are all connected, right in the modern hotel. And then of course, like when you go to thermostat, your thermostat, people like your room. Yeah, people always talk about that part. But the truth is, in IoT, you actually you need to focus on the verticals. And unfortunately, this is also the parts cut overlook by many vendors. Right, for example, like I'm capable engineer, and then I designed some wonderful board. And I can talk to some sensors and wisdom communications. And they thought, Oh, I am in IoT business. But the truth is, when you have device and the you don't have a service associated with that, right, the device, it is just a piece of metal or piece of the electronics equipment lying on your shelves. So in I in ICU, we learned it a few years back, so So if today, you're in IoT business, and then you and you feel like you're not successful, that's probably why you didn't reach out to us by them. Because otherwise, we will tell you that IoT is not a traditional business, that one day of traditional means like, you buy one, you're going to design one and sell millions. IoT turned out to be a very, it requires a lot of customization. And also, when you get the idea is not enough, you need to have a business model behind that. You need to build a business in we call the verticals, from one end to the other music from the service on the top, all the way down to the sensor and actuators. You need to make sure that everything is there. Right. Otherwise, you have no business. So that's why a lot of people try and flop.

08:43

Yeah, there were it was sort of a gold rush. Well, it is that because is well, there's a group of smart engineers, they think that they can do electronics, and they can make computers, and they know the communications. They know what to do how to do IoT. But the truth is, every every, every customers, every customers, when they wanted to have IoT services, their demand will be different, right. And normally, what I talked about is vertical, the vertical services are vertical, I always focus on that you have as the service, whatever you want to provide. And at the end, you have some sensors, but in between all the necessary links need to be there, then so when you have somebody asked you to do something that how do you check, you actually you're growing the business, you will have a successful design or services. I normally advise people that you check on two things. One is the data flow, data flow, because when in the last century we talked about last century, not that far away, right? The last century we're talking about communications means we connecting devices are connecting terminals. But now we have new concept we are moving data. Think about is like whatever we're doing, we actually just try to get the data moved, and so on.

10:00

You know, design the vertical, the first thing you check the data flow, once the data flow is there, then that means your designs, okay. But the other thing I think is much more important, but it hadn't been put enough emphasis on by the designer is that the cash flow, the cash flow means I am building a service. And if a service without being finance or being paid, that is a debt service, right? So, and then we are in business, we are not in charity, right? We ledger, so, you make sure that when you design a service, you make sure all the cash flow are there. Be careful on this part. Because sometimes the end user may not be the direct payer for a service. That one example is like, let's say, Nora, in Dallas area, we have some insurance company that will help me put a dongle in my car. And what they do is that they want to monitor my driving habits to determine my interest rate next week, next year, and the end user, but the people who actually pay for the services is actually the insurance companies, right. And those things tend to be overlooked because people, they they're designing the system, but they kind of forgot to talk about it, I need to talk to my client, I don't talk to the people who want the services, is to understand their need to understand their pain. And that unfortunately, cost a lot of business to become successful.

11:22

So this is interesting, a couple of points that I thought was, it's interesting that if you can just sort of like moving data. Yeah. And it is it's just from this device, whatever it is, let's say a motor. Getting it into wherever that that that in point. Yep. And in between, there's just hands off. And there's this, you've got a map that all out because I know that there are a number of companies that are just saying, Hey, we've got a device, and that device sits right there. Yep. And I got that. Now, I'm an IoT company. But I but it just sits there. Yep. There's so many other, do you think there's a value or a benefit? If I was a company that offered from that whole vertical? Like, if I came to you and say, Hey, Mitch, I see that I gotta get into the IoT game, or IoT or whatever the game, but I don't want to just sort of parse it out. I just need to have that complete picture. Yes. Is that the way to go? Actually, that's what it will be the way I recommend it, right. Because you can have like a break it apart. So you can have a multiple supplier for the stuff, that's okay. If you by doing so, if you can lower your cost, by all means doing that. But my worry is that the design because what your customer really want, right? They may not, they may not be able to will document it. So that means like, if you just get a get a contract a book about what they want, and at the end, they may feel want you to do out of adjustment over there. And then sometimes we designers after you design the system, it may be may not be in past may not be possible to do those modifications, or without without causing a lot of changes and delays. Right. So my recommendation would be yes, you probably should focus on whatever you're doing. And then you build it an end to end fashion. And then you try to talk to your customer closely. Right, just like I'd say, maybe well invite them to a Sunday night dinner or whatever, right? Just make sure you've maintained a good relation, and they understand what they really want. Is there a value of sort of incrementally approaching a project, let's say, Okay,

13:28

we see that this is sort of a low hanging fruit, this would be great to be able to collect data off of this particular asset, and then run it all the way through and get it into whatever the form that we need to get it into and be able to perform the analytics and then

13:41

you see it, is it it because I know that there are a lot of well challenges, a lot of stories that float around out there that it didn't go as well, because I've got a bitter taste in my mouth about IoT and these projects, or whatever it might be, I would want to go for some victories and say, See, I got it, and I got this and the ROI is there. And we able to get it to you know, be able to do that. Yes, God does carries a million dollar observation you just have many years ago, people kind of hung into this platform. Right? You see like a whoever company used to provide something there, there was a I have IoT platform, I can do whatever you want for that. But turn out that the IoT, the solid platform, yes, they can provide some kind of general capabilities. But on the other hand, I mentioned earlier, IoT is actually a very highly customized business. So your platform may be maybe okay.

14:39

For now, but what if like the project does, as you said, they want to have some kind of incremental changes and they might want to step up for another another step, then will your platform be viable have to support that? Yeah, right. Because if you design the platform become very generic advert very beginning. It may be over and over kill. Oh,

15:00

Many of the small projects. On the other hand, on the other hand, if you're if your platform is not generic enough, right, then you, you actually end up like a you lost you lost your capabilities for expansion. So what are the trade off? That's, that's interesting. Yeah. You're, you're hitting on all cylinders. We got cash flow, we got moving data. And I love the point that you're, you're, you're paying and on customization. And it is highly customizable. Everything. And so you need to be able to have that vertical capabilities that that, that has that flexibility, but go into it at the beginning, right? Yep. It's saying, Okay, we're here, but we're gonna probably go here and just be able to can it do that be able to have that more macro view of what where you're going and what you're trying to accomplish? Yep. For the listeners out there. Let's talk a little bit about

15:50

you. You came up to me and you said six g.

15:54

Subject. Yeah, let's, let's change gears on that just because I want to know, help me and help the listeners,

16:02

teach us a little bit about one, 5g, what is that all about? And then be able to take that bridge and go to 60? Okay, what sort of walk us through that? Right in the telecom evolution, the stuff on 2g, which is I started my career 2g, 3g, 4g, they all focus on the network evolutions, right. So you provide a you provide a better services, for example, you you provide a from changing from sending texts to you be able to streaming data, and then we go to 4g, you can do the broadband, the broadband services, right. So a lot of actually a lot of people asking me that. Okay, when we go to 5g, what does the industry brought to me as an end user? I will say, Yes, this broader band experience brought up broadband music in 4g, we already call this called a broadband services. And now it's a broader because the bandwidth has become bigger. And the one that you probably don't feel much, but then the truth is, you 5g, you actually not only that you can downloading the dunks downloading the data real fast. You're updating stream is actually much faster than 4g as well. If you got the truth it right, then Oh, you just popped into

17:13

my my cell phone right here says 5g on it? How do I know that? That's a true 5g.

17:19

Yeah, it got something that you get into to do a little bit testing. And then for those part, but the truth, the truth is that you had so now you see that a lot of people they are doing the media, by individual people, they are using wireless communications, and provided media, they upload a stream for those. That actually is one I will say the major contributing factors for 5g right now. But the challenges that are in 5g, when he was designed the he has three goals in mind. The desert, the quarter embb, extended mobile broadband services, and mobile broadband is one. And that one actually proven to be great. But there are two other things. One is called it urllc ultra reliable, ultra reliable the communications. And the third one is MMTC is massive machine type communications that you see provide a very robust services for the network. And originally they're targeted to automotive, self driving automotive, and then also like maybe a remote surgery, right, you can do that. And then that's a very important, and then the MMTC is actually targeting for targeting IoT, but then, right, right, right. Right. Yeah. But then the I think the industry may be struggling a little bit right now. There are several things that is a automata urllc. The technology is great. But the applications and the law, the regulations that didn't catch up yet is autonomous driving, for example, it will be a great thing that if we use a very reliable network for that, like a 5g, but the thing is that the the the legislation, for example, when you have a self drive autonomous drug car vehicle, got involved in accident, and new proven that the vehicle is at fault, then who is liable for that? Right. And right now, I heard that in Germany, just this week, I heard that in Germany like a Mercedes, they actually they claim that yes, they will be responsible for those parts if their car, their autonomous car, get involved in the in the accident, then they will they will take care of that. That's what I heard. I haven't really checked it out yet. But the I do know that Japan, Japan is the only country I know of they actually put into legislation, when there is a Windows accident involved autonomous car and autonomous cars are proving the fault, it is a car manufacturer is liable for that. So so you can see that people are talking about this autonomous vehicles and then for those parts, but I will say right now at most will be like a level two level three kind of added advanced driving assist. And then when you really want to go to the full, autonomous car

20:00

They would require a little bit and then of course, they hurt our industry, right? And then the reliability, the Polaroid remote surgeries part is very important. Right? You don't want to

20:13

see you don't want to. You want to be on the money on that. Yeah, originally you want to cut a tumor, but just because of this deter, and then you cut the artery. Yeah. And then of course, the liability on that one, the risk of liability on their way here, kill it. Right. So urllc is struggling. And the third part on this massive machine type communications, they, the industry found out that there are multiple, what are the access solutions for IoT? And some of them, some of them actually a lower cost compared with

20:48

wireless communications, satellite ones. So how do you how do you kind of define your niche, and to make sure that you can provide a much better service compared with other access technologies, then you there's something that you need to look into. And the solution by the industry right now is to focus on the so called the private network, the private net, the private network approach, so that you can have in a controlled environment and you provide a services for smart factories, right. smart factories, yeah. Right. Yeah, yeah. So those are the things that we were looking for now. Okay. So but but, but again,

21:24

60, so you got 5g, I get it, you gotta where's the six g part come in? The interesting part is that we talk all of this 2g, 3g, 4g, 5g, we all talk about networks, right? Because this is the kind of game that the network operators and there were vendors, they they've been put a lot of emphasis on. But then the question is, network itself does not really produce value, by itself, it will be the whatever services that run on the network will be there will be the one, right generate the value, for example, you can build a 20 lane highways, right, if you don't have enough services on the on that part, then you're not going to generate revenue on day one. So right now in six g, we have noticed that there are a couple of things. Number one is that the frequency bands we want to deal with is getting higher and higher. And that can unify G, we talked about this millimeter waves, millimeter wave, you'd have services that are above 24 gigahertz up to maybe you have 100 gigahertz, though, the cell site is actually much smaller than a conventional Sara services row and people are talking about maybe 100 meters, 200 meters, right, compared with the three to five miles in the in the sub sub 6 G there was a resist, yeah. Then it also then people also talking about the terahertz sub terrors. And when you go to that part, the sales side may be wheezing 10 meters, right. So that means like a your conventional network architecture may need to be rethink. So one, one challenges I have for the wireless network operator, is that your network management scheme? How are you going to modify this? Right? The private network may still work, what about others, others. So what we have been talking in was a group of people in the in North America right now. And there's another organization called The Next Generation Alliance,

23:19

they started about two years ago, they focus on what kind of services that now the 60 should provide. And one thing we have been driving is called is accorded the immersive digital world experience, immersive digital world experience. And in this case, we are going to provide a lot of sensors, a lot of actuators, maybe just to try to build up a environment that you're living in it with all the devices surrounding you. Right then and then you Yeah, I picture then so you actually you provide a great services for you. And then you don't even notice that. And of course, we are talking about the future. And also people ask me about like the privacy stuff, then I think I got there are something that we can work on. And one example I have is that I ran our targeting like a 6G by 2030. And I chose picture myself in 2035 and retired how to retire and retire today in a retirement home and then all my rooms actually with a lot of sensors they help provide all the facilities for me to help me right then there'll be great right and then that's how we provide his brand digital world experience. And of course the the interfaces the machine interfaces will be done by a lot of xr or AR VR high resolution images, like holographic whatever stuff and and and that will be like a something to help you facilitate your living. And of course the same technologies can be applied to manufacturing. So there so you get a facelift on the smart factory the people no longer

25:00

Where are those heavy goggles, you can have out of stuff, they help you. So the work environment will be kind of blending with you. Right? That's an objective I think about, I thought you kind of get a goose bump on that one. I'm just telling I am, I really am. I mean, you've hit on moving data, cash flow, which is important. I like this immersive world. Next Gen Alliance services, digital word, you would just

25:29

look at that you're making me a better person. They're much less immersive digital world spirits.

25:35

I might be staying at a Holiday Inn, but

25:38

I feel like I can do this stuff. You'll I really enjoyed this conversation. There's a lot going on. And you're right at the tip of the sword on this stuff. At least you know how to talk and you know this stuff. Don't. I try been trying to do that. I tried to the evangelist with this. There he is six g evangelists right there. He's the one that came out. Not me. I didn't I haven't done on my notes. But he's the one that said it. That's Mitch 16. evangelists. How do people get a hold of you, Mitch? You can reach me through email. The best way to do that because I travel a lot. So it's mitch@t-infoserv.com. And t-infoserv.com. There it is, man. We're gonna have all the contact information for Mitch out there. So don't, don't you fret go out to industrial talk. Reach out to Mitch. And as you can tell, he knows a lot. And you will not be disappointed. Mitch, you are wonderful. I enjoyed the talk. And The pleasure is mine. It's wonderful. It's on on this side. All right, listeners, we're gonna wrap it up on the other side. Please stay tuned, we will be right back. You're listening to the industrial talk Podcast Network.

26:45

All right. Once again, thank you very much for joining us industrial talk. And absolutely, thank you very much for your continued support. We're building a platform, a platform that is a collection of problem solvers, passionate about education, passionate about collaborating, and definitely, definitely passionate about innovating, so that you are a success. It's all out there on industrial talk. Thank you to Mitch in. I'm on a stack card out there on LinkedIn. And you could tell he's right in the middle, right in the middle of all of this innovation, he's thinking and his team and his community, thinking through all of the interesting challenges that exist to help us succeed. Right there. Mitch, I'm pointing at it right there. Again, industrial talk is here for you is here for industrial professionals. It's here for young people deciding on what to do, because I'm telling you right now, we've got to inspire Mitch inspires. You inspire your knowledge, your insights, your your passion comes through, we just got to keep going. Because it is there is no room for failure here. You need to succeed. And that's what industrial talk is all about. It is a platform for you. So that you can educate so that you can continue to learn by the way, you can collaborate, you can definitely innovate and find out what's going on the latest and greatest delivered to you by the best around the world. All right, be bold, be brave, dare greatly. We're going to have all the contact information for Mitch out on industrial talk and hang out with him because you'll change the world. Thank you once again for joining. And we're going to have another great conversation shortly. So stay tuned.

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On this week's Industrial Talk we're talking to Tracey Lovejoy, Co-Founder and Co-CEO with Catalyst Constellations about “What is a Catalyst, being a Catalyst and why this is important to your business”.  Get the answers to your “Catalyst” questions along with Tracey's unique insight on the “How” on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

catalyst, people, organization, scott, Tracey, world, problem, industrial, industry, shannon, talk, create, change, reality, happening, vision, listener, business, conversation, superpower

00:00

On this episode of industrial talk, we are talking catalysts. Are you a catalyst? What is a catalyst? And as an organization, do you need catalysts? That's what we're talking about on this episode. So let's get cracking.

00:16

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hardhat, grab your work boots, and let's go

00:34

Alright, welcome to industrial talk a platform, a warm and fuzzy place for industry heroes such as yourself, because you are bold, you're brave, you dare greatly. We celebrate you on this podcast, because you innovate, you're changing lives, you're making my life better, and therefore you're making the world a better place each and every day. Take that to the bank. All right, in the hot seat. We have a wonderful person by the name of Tracey Lovejoy. That's T R A C E Y right? Don't forget the E. She is co founder and CO CEO at catalyst constellation. And you know we're going to be talking about Yep, catalysts in what that means. And are you a catalyst and you need to get involved because there's an event that's there. They're putting on on the 11th of January, let's get cracking. All right. We're also we're also brought to you by Neil, you're you've heard me talk about Neil. That's neon, that's an E O M go out to neon.com they're creating, how about this for a bold future? Brave, Daring Greatly vision. They're creating the community of the future. They're putting all of this industry for Dotto, the stuff that we talk about on industrial talk each and every day, with some of the best professionals from around the world. They're putting it into action. They're there, they're putting money where their mouth is, and it is an exciting vision. So go out to neoma.com Find out, I'm telling you, man, you're not going to be disappointed. And we're also brought to you by Deloitte, you've heard that name before, especially now, you need to have a consultant that is got your best interest at heart, because these times right now are very challenging, and you need bright minds. And you need visionary guidance to make sure that you survive and that you create a business of resilience. Go out to deloitte.com Find out more you know them. Alright. So

02:42

he ever get that update that that? That iPhone update? Yeah, I just just went through it. I have my iPhone, I got my iPad. I've got everything that's AI related, right? And sometimes I don't like the updates. And you're saying yourself, Scott, why don't you like the update? Because it requires me to change. It requires me to do something different. And then I realized that's what we're all about here in industry, we're all about change. We're all about trying to do something a little bit different, more efficient. It's solving problems. And that is just, that's a factor of change, right? We just need to do that. And so I was complaining, because you could tell by the music. Sometimes it gets a little. No, Poppy, I don't know what you would call it. It skips and it's a digital music, right? Digital, but it skips I can't tell you why. But then I get frustrated. But then I realized that change is good. Yep, changes good. So put that in the back. I don't know where I was going with that. But I just decided that I needed to share my my epiphany when it comes to change and the update with the iPhone, because you know, they make it do something different. You've been doing it one way right with your thumb. And then all of a sudden, you have to change the thumb and now it's at the bottom as opposed to the top. And I can't I can't explain why. I don't know what happened in the star chamber. I phone wherever. They changed it. But I like it. I'm gonna roll with it. That's what I'm about also. So if you've heard the podcast, with Tim, Kobe of Eight Inc. And he's talking about return on experience. I'm fascinated by that because I believe he's onto something that is really important. Now you go go go out find Tim Kobe, like Kobe beef. Right? That's, it's out on industrial talk.com. But the reality is, is that there's truth. And I challenge you and I challenge every listener out here. When you start talking about or thinking about an experience is that experience from your customers perspective, positive or negative? indifferent? I don't know, is there a lasting memory? Is there something there that just says, gosh, that was fun. And and in that experience, you can then begin to develop that relationship. Right? So we did the Christmas and holiday thing. We went to Disneyland Disney World, right Disney World. And we did Epcot. And from the point when you enter in, get it going into the park, you're doing it. It's all about the experience. It's all about what you're hearing, what you're seeing what you're smelling? What's your steady, it's just, it's an inundation. Is that a word? Now, I'm inundated with just experienced stuff. And, and none of it stinks. From my perspective, right? None of it is is off putting, right the food's good that the flowers are pretty, right. Everything is a great experience. And I just came to the conclusion that, yeah, I like experience. And and that's why I offer the podcast because I want to encourage you, if you're listening to this, and you're saying to So Scott, I would like to be on the podcast, I encourage you to do that. I'm all about industrial entertainment, we've got to deliver an entertaining product, we've got to deliver something that is is focused on an experience, right? A positive, because you're doing great stuff out there. As I ramble on, this platform is dedicated to you industrial professionals, it is available to you. And I guarantee you, I guarantee that you will have a great experience. That's That's my guarantee. And you will never come off with this podcast say, I didn't have a good time. I'm telling you. You will. Alright. Segue right here. Alright, so I met, I met Shannon Lucas. She's the other co founder with Tracey Lovejoy. And I met her in San Francisco, and

07:11

excellent chest on fire delivers just just fun, passionate stuff, right. And in this world today, we need to have that passion. We need to have that that desire to really help companies help people succeed and create businesses that are resilient. We talked about catalysts. And and I'm not going to go into it because Tracey does a great job of explaining what that is. But the reality is, if you if you listen to this podcast, and you're going oh, my gosh, I'm not alone. That's how I feel. I'm not alone. I feel just it's it's a great book. They have a book. Okay, hold on the catalyst guide to well, working well. Okay, catalyst guide to working well move fast break shit burnout. And that's exactly what we're talking about here. And it's exciting. And it's a wonderful conversation. And they they just, well, it's really Tracey, Shannon's another conversation. But Tracey just hits the nail on the head. So let's get cracking because you need to listen to this podcast, you need to listen to the wisdom that comes from Tracey and team. Catalyst constellation. So enjoy the interview. All right, Tracey with an E. Welcome to industrial talk. Thank you very much for joining. How are you doing today?

08:36

I'm so happy to be here with you, Scott. Thanks for having me.

08:39

Yeah, every time I look at your name, I see that EY as opposed to just why? Yeah, it causes anxiety for me.

08:48

Because I answered anything. Yeah, but people do why I eat with the heart. All answered to Teresa, Terry Stacy. You're good.

08:59

All right. Love Georgia. Last Name, right. So we're gonna go out into our stat card listener. You go out there Tracey with an 80 ra see why love joy finder. Catalyst. constellations. Is the company. Do not hesitate. Of course. I'm still pending. I'm still looking at my pending my invite.

09:19

You're not You're accepted. Oh, wow.

09:23

I mean, let me refresh. Yes, I have number one now. I'm afraid to sit there. All right. All right. For the listeners out there. Tracey, give us a little just 411 on who you are,

09:36

and who I am. My background was as a researcher, I studied anthropology and ethnographic methods which you and I were talking about a little bit earlier right that fancy fancy word. ethnography is a form of study of watching people kind of do their normal life and making sense of it. It comes out of the roots of anthropology and sociology. And I got kind of a dream job coming in. into high tech doing that, which was crazy right out of graduate school, and they flew me all over the world getting to watch people use their technology and everyday lives. Because as you know, in industry, right, you even showed me a device earlier. So often engineers are so excited about the idea that they have, and not necessarily thinking about the applicability to people's lives. And so a lot of tech companies have continued to, you know, kind of leverage social science to think about what is it that people really need? And then build from that perspective, and you had a conversation recently about design thinking that I got to hear that was,

10:33

I liked that. I liked that, because there's a lot of up. I don't I just think that that we need to do more of that now. Yeah, I think I think pre pandemic pre virus, pre whatever that used to be, it seems like it's been a gazillion years ago. But I believe that we were bringing her seat we were lazy, see be game. And I think now I think that disruption is true. I believe that. That's just me. And I think that it's the grave. Yeah, that's right. And I think today, I think you got to bring your A game. And that's understanding people and what does that look like? And that's what are the dynamics about that? And I'm very intrigued with the term catalyst. Yeah. And Shannon, Lucas, co CEO, of catalyst constellation, define catalyst. What is that? What is that?

11:31

Yeah, so most of us know, catalysts from our chemistry, high school, right?

11:37

out of my car.

11:41

So it's the idea that there was, you know, something that you would add that would create a chemical reaction? Yeah, we're not totally pure to that definition. Because when we talk about our in chemistry, a catalyst then changes, right. Whereas what we're talking about is the the catalyst is a human that moves into situations and can really quickly see what's happening here. And how can things be better. And they take action to move that into being they see a vision, and then they move toward it. So most of us have worked with people like this in kind of organizations that we've been in that person that kind of says, Hey, this doesn't seem like the optimal way for us to do a meeting structure. What if we did it like this? Or hey, CEO, that maybe doesn't seem like the most important goal, given the forces that are happening in the globe right. Now? What if we went ahead and did it like this? And so the catalysts among us, are those of us that are constantly scanning the horizon for opportunities. And we have these many visions that come together, and we cannot stop ourselves moving into action. And I'm guessing Scott, this resonates with you.

12:49

Yeah, it's problem. It's, yeah, you can you can put lipstick on that pig. But I'm telling you right now, sometimes it's it's a problem to be able to. And again, but but but I think, for organizations and correct me, you are the professional, it's important to tap into these catalysts because they're there to tap in, or do I use the term corral? I don't know, if I'm running an organization, I'm going to, for me person, I'm going to gravitate to those individuals. But it is is it important for organizations to do that? Find those now

13:29

more than ever, right? The term VUCA, right, the volatile, uncertain, complex, ambiguous world was coined in the 1980s. And a lot of organizations were like, Oh, the VUCA world? Yeah, those are those are companies that are really getting disrupted that I'll think about that one day. Well, COVID came along and showed us Yep, the whole world gets disrupted in a single instant. And if you don't have those people that can help you pivot and can help you look at what's happening on the horizon. What is it we can implement to stay relevant right now? That's the ticket to going out of business and mean the rosters every single day, show us the local businesses that are gone that show us the national businesses that are struggling International, and so finding those people that can help you always be ready, always future proof your organization we find to be essential.

14:19

But see, that's that's that's exhausting. Right? And I hurt for not for me, not for me. But in industry, you know, we're, we're we gravitate towards, you know, consistent, predictable process. Change is not a it's not a kind word sometimes. And and we're being we're being hit with this tsunami of challenges as a result, and I'm telling you, I for me, being who I am, I think that I got it. I got the challenges associated with a pandemic. But there are good things. And I think the good things are like to your point where you're having real conversations, sort of, you know, distilling it down to real problems to solve. Yeah. And beforehand, it was quite lucky, Fluffy, fluffy tenant. Now it's sort of a bit more real. So, you know, I can't I can't ignore that. But I know that industry wants to gravitate towards predictability. I don't like to change. I don't like I don't like problems. And so we're gonna always work to get that out. How do we how do we nurture that? How do we just accept the fact just crap?

15:36

Yeah, I think that there's the the reality that an organization has to create a stasis, right? This is you've lived through enough businesses that you know that when you're a startup, you're just kind of constantly innovating and changing. And everybody wears multiple hats at the same time. And then you hit a tipping point with a business where you have to have things like HR rules, right. And so there's this need for us to have some standardization, when we bring together lots of people. And so when you think about catalysts, and you use the word corral, which is not a bad word, although I prefer the word connect, right, because there's going to spark connect your catalyst, I'm sorry, if you leave your catalyst unchecked, to your point is they're going to be looking at all the opportunities and problems. But if you actually tap them, and connect them, not only with one another, but with leadership, and there's guidance from leadership, saying, Hey, this is the set of problems we want to look at, how can you help us? And if catalysts say, okay, but there's these other problems? Are we going to ignore them? Can we bring them into the list. And if you begin to create a dialogue about what's really happening, that's where the sustainability of an organization can truly happen. Because what you're talking about in terms of that, like we put it in place, and we don't want to change, that's not sustainability. That's how we sustained in the 1950s, when there was very little change. But that's not the world we live in today. Right, we have to be ready for the next disruption. And so if you aren't creating an adaptable, flexible organization that's tapping your people that can help you do that, then you're going to be the one that cracks and falls, because you've put too much structure in place. And so you can build it. So these disruptive people have the guardrails because they're in discussion with you. That's

17:24

the key. But you know, and this is, this is therapeutic for me. Right out there, because, because here's the velocity and change right now, right? Like you said, back in the 50s, that changed in happen as it did, but it wasn't as fast. There's this philosophy now. And I'll use me as an example. All right, hi, boom, I'm running man. I'm having a grand time. I've got this vision in my mind, and I see this problem, and I'm going to sit there and conquer it, and come up with solutions. And then when that happens, what happens? I just die. I just get depressed. I get Lawrence. Amaya is like, how do you how do you within an organization deal with that? So reality tells telling you right now, and you said it in your book, by the way her book is move fast break shit, burnout. That's right. And it is the catalyst guide to working well. Right there. It's right there. I have it right. That's the book. But how do you how do you deal with the organization? I get it? We've got to it's got to be a disruptive world out there. And you got to Crowley, how do you deal with that?

18:39

Yeah, there's Yeah, and there's a lot of pieces that contribute to what you're talking about. One is, and it says it in the book that burnout is a pretty common phenomenon for Catalyst phenomenon. Globally, we're all experiencing, right. But for catalysts in particular, long before COVID, we run hard exactly, as you said at the problem that got us that's got us all excited. And we tend to allow that excitement to kind of be the thing that's filling our tank, and we may not continue those other rhythms of exercise or seeing our friends. So then by the time we get to the other side of the mountain of that particular exciting challenge, and energy begins to decline, because maybe other people are taking it on or we have to get to what we call orchestration, or you've taken a whole bunch of pressure that people are like, No, we don't really want that because we don't want to have to do the things that mean we have to change, right? And so you feel this resistance when we get to that point, if you have let go of your normal routines that fill up your energy that recharge your battery, then I'm sorry, Scott, you're screwed like that's what happens is that just like our empty your battery is empty. So that's one thing is that you have to start paying attention to your own energy. It's a key factor. And then another is a recognition of where are your particular have strengths and how can the organization rise to to be real with that. So if you are the fire started an organization and you help see the problem, you frame the problem help the organization begin to tackle the problem across the silos, which is something that catalysts are amazing at. Then once you've identified it, given its shape, you know, and started tapping people to help you work on it. You may not be the person to continue that program forward. A lot of catalysts don't take energy from that orchestration piece. And so the more an organization knows you and values you and can support you, if that's not your superpower, then they should be ready to help staff things so that that's not going to have to be yours tomorrow.

20:45

Normally, people just run away from you. That's, that's the reality of it. They're rollers, hopped up on goofballs, because this is such a great project. Everybody runs away.

20:59

Yeah. Scary. It can be scary. Yeah. And your marketing genius, Scott. So I hope you were able to bring people along a little better than you're indicating. Right.

21:10

Yeah. Marketing. Genius. Thank you very much. That's right, listeners. But But here's here's how does a manager of can't can organizations have multiple catalysts? Yes. That can multiple callus work on catalysts work on a project? Yes. Absolutely. How the hell do you keep catalysts from not just ripping out the thorax of somebody else? Just doing Yeah, I can I can see a catalyst. Yeah, in a project. Yeah. But multiple catalysts in a project? It's like thunder don't probably you're so

21:52

right. Yep. Yeah. So I mean, this is a key thing. You've been reading the book. So you know that we talked about this quite a bit. But and this is what we teach in the classes that we teach is that we, we can often end up with a negative reputation that is often deserved, to your point, right? Because we can be so frustrated with people and we don't self regulate. And so we can allow that frustration to come out on others, we can be so externally focused on the vision, that we're not paying attention to maybe what that particular change means to someone in front of us, it may threaten their job, it may be calling their baby ugly, maybe we're trying to renovate a process that they put into place. And we're not thinking about what that may mean to them. Right. You and I were having a side conversation earlier about, you know, having to think about that, oh, it was actually just a few minutes ago, right, as I was talking about my background, having to bring the human it until what we do and catalyst have to think about this, too, is that it's not just about this imagined end state. What does that instinct really mean to the humans involved in it in the process to get there. And we often are so focused OUT out there on that horizon that we forget to think about that. And so if we do take the time to do that, we are much more effective at bringing people along.

23:13

So there's a there's an interesting, sort of bi directional thing with the catalyst one, yeah. There's the manager side, hey, I, I've got to manage this business. I've got catalysts. I identify the catalyst. I want to leverage the catalyst, I want to be able to work with the catalyst. And so there are skills, there are techniques, there's, there's ways of being able to harness that energy to benefit. Everybody in the company. That's the second side would be Hi, I am a catalyst. Yes. So I go into some sort of the group therapy. Hi, I'm a catalyst. 100%. And then there's, you've got a one, like, recognize that your catalyst, right? Is this say, Hi, I'm a catalyst. Yes. Recognize, and then that deploy the tools that are available to say, Yeah, this is your personality, it is what it is. But we want to be able to harness and nurture and you want this, you want to be able to take this, this superpower that you have, and and do it with, you know, for the betterment of society. So there's like, there's a dual role here, right?

24:24

That's exactly right. You've said it perfectly. So, you know, for Shannon, as you mentioned, my co CEO and co author and I, it's interesting because we do represent both sides of those. For me, my highest sense of purpose is to really help catalysts embrace themselves. Because when we can fully accept who we are, we also accept who we aren't. And when we know that we can have a lot of grace for ourselves and grace for the people around us. Right up like oh, yeah, I kiss you off. Cash. I'm sorry, I didn't mean to do that. I got so excited about the idea. This is where my edges are. Right. And then for Shannon, her highest purpose is in really helping to evolve the world. organization so that we can solve the world's problems. And so it's at that intersection of identifying your problem solvers and helping the organizations be ready for us that the magic happens.

25:13

It's exciting. Don't get me wrong, I think it's, I think you brought up and you're skirted over it a little bit as a clear purpose, meaning Yes, yeah. For me, knowing that I am up and down, like a dog on pump handle unexcited. And I'm all around, I'm all up and down. And it's. But, but if I don't have a clear vision of like, that purpose of say, Okay, this is the reality of who I am, but I've got to keep on soldiering on. And and, and, and the other thing that you got to sort of mention is, it's, I'll see, I'll see a project. Catalyst, we'll see a project, there's a project, there's sufficient, this is what we need to do blah, blah, blah, blah, blah. But the other thing that I struggle with is that, hey, there's another, there's another one. This, that's exciting. And then another one that's exciting, then I was talking to Tracey with a knee. And I got excited about that. 1/3 one? Yep. How do you? How do you see? How do you do like, do I lean back on my therapy chair?

26:24

That's right, you sit back and I'll just like, give to the world, Scott. For anyone this is true. And for catalysts, even more so true, potentially, I don't know if that's true. It's more true. The clearer we are on what we want to accomplish in any given timeframe, the easier it is for us to know what we want to say yes. And what we want to say no to. And that's easy enough to say it's harder for catalyst in that our ideas are like children, right? If we if we don't do something, we end up feeling like there's something that needed to be birthed, that we aren't allowing to be birthed. Right, it almost is painful to us to not act on the things that we know that can make the world around us better. And so it's asking a lot to say to ask catalysts to say no, to something we do find work works well is it's the idea of if you're clear on what you want to accomplish in the now. Right, whatever that timeframe is for you. You can have a not right now this. So it doesn't mean I'm killing the baby. But you're just you're asking the question. Okay. Is that idea number two that I just came up with? How aligned is that to the thing I say I really want to accomplish in the next three months? Oh, I don't think it's really supportive of that. Do you want to change the thing that you said you want to do in the next three months? No, I'm really committed to that. Okay. Can we move this new idea into the not right now category? You're like, yeah. Right. And so it has to be an intentional constant. Here's the thing I want to do. I know I have to keep my battery charged. Because if I don't, right, you're the source of the change. If the catalyst battery dies, Scott, that's it. The baby, the baby is dead. Yeah, it's not air.

28:14

See, I think you're hitting on some really good points. And this sort of dovetails nicely with with an event let's so listener, if you're listening to this, and you need to get that book, move faster, break shit and burn out. And you're saying to yourself, Scott, I'm a catalyst. It sounds she's talking right to me. And there's an event, there's an event that you've got to you got to participate, and you're not alone. Yes, that's right. The cool thing that is that if there is anything that you walk away from this particular conversation is that you're not alone. You're not an insane. He could be an insane maniac, like, but you're not alone. Not the only one, not the only one. Oh, that's good. You got a posse of people who are sort of similar. And that means I need to there's a there's an event that you guys have scheduled, which is which I'm I'm scheduled to be part of meaning. That's right. What is it? Talk to us about that?

29:08

Yes. So twice a year, we host a totally free event, bringing catalysts thought leaders from around the globe and our next one is early 2022. So January 11, and 12th. You can go register for it's called the catalyst empowerment summit, the catalyst empowerment Summit, and I'm pretty sure you're gonna have a link to it on on your right there just real time and we have these amazing speakers like Peter Hinson, who is an accomplished innovation writer is going to be keynoting the first day, we have conversations to talk about how do you build psychological safety, which is so key for us to be able to create change. We have conversations about how do you manage resilience and like you said, keep that energy up. Shannon and I are going to be talking about how do you identify the workplaces that are really a problem appropriate for Catalyst, right? How do we avoid the toxic and the hostile, which you talked a little bit about earlier? Right. And so there's gonna be all kinds of talks. And what we love most about this event is that we've designed it for the catalyst brain. And so they are short talks, they are 20 minute talks. Yeah, then with 10 minutes q&a, and every single 20 minute talk, you walk away with at least three actionable things that you can put directly into play. And as I said, twice, you're always free to come explore your catalytic, it's virtual, right? And it is online. So

30:37

I'm going to have all the information out there. Because I think that if, if you find yourself feeling alone out there, and you're saying to yourself, Scott, I, I, I feel the same way. You got it, you got to increase your network that includes people who think the same and be able to come up with strategies of managing, that's your the realities of your personality. That's, I mean, that that's important, if you're pissing people off every day, because you're, you're so rigid. You even though you're right, in your vision, whatever it might be, you're not going to succeed, you're not going to succeed and, and change the organization for everybody better. So it's up to you to manage your superpower and being a catalyst

31:19

that said, so Well, there's this you know, oft quoted, it's usually misquoted, and I'll probably just put it now. Maya Angelou saying people won't remember who was right. But they'll still remember how you made them feel. Right, and as catalysts that we really have to take that to heart.

31:36

Instead of like, yeah, run away from Scott. JD just FYI. Run away from him. The other way? Yeah. Great. Cubs, Brian, please. All right, Tracey, you were absolutely wonderful. Thank you for being on industry Talk.

31:50

Thanks for having me, Scott. It's a joy to start my day with you.

31:53

Yeah, it's got a hell of a lot of content coming your way. Now. Remember, go out to industrial talk.com find this interview. We're gonna have the event on my homepage, industrial talk.com. So get signed up. Do not hesitate. Because we got to you're not alone catalyst. Not Alone. Alright. Thank you, Tracey, for joining. Thanks, Scott. All right, listeners. We're gonna wrap it up on the other side, we're gonna have all the contact information for Tracey withany. Right around the corner.

32:24

You're listening to the industrial talk Podcast Network.

32:31

Yep, that was great conversation. Once again, I want to reiterate. They have this event, January 11, to 12th, January 11, and 12. Next year, yeah, it's just January next year 7am. To 1130. That's Pacific Standard Time. Now it's gonna be out in industrial talk. So don't worry about it, you get the link, you gotta, you gotta get connected. It's virtual. And it has the best price of all, it's free. But you get to hear from people that sort of look at the world the same way you do, and why catalysts are pretty important, especially today's need for disruption and how to survive, also get their book. I'll have a link to that book, too. In fact, I think already have a link out on the homepage. Telling you man, you will not be disappointed. Great people. Great insight, great vision. All right, people before I dare greatly hang out with people like Tracey, and Shannon, and you're going to change the world. Thank you very much for joining industrial talk. We're going to have another great interview. Great conversation right around the corner. So stay tuned.

The post Tracey Lovejoy with Catalyst Constellations appeared first on Industrial Talk.

On this week's Industrial Talk Podcast we're talking to Tim Kobe, Designer, Founder and CEO of Eight, Inc. about “Return on Experience”.  Get the answers to “the Why this is SO important” questions along with Tim's unique insight on the “How” on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

tim, book, technical capability, company, people, tactics, work, human, blockchain, business, industry, design, outcome, industrial, create, deliver, experience, conversation, iot, strategy

00:04

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go.

00:21

Alright, once again, thank you very much for joining industrial talk the number one industrial related podcast in the universe that celebrates you, the industrial professionals, the companies that get it done, you are bold, yes, you're brave. Yes, you dare greatly. Yes, you solve problems. You're changing lives. And you're changing the world each and every day, we have a great conversation with the gentlemen on this podcast named Tim Kobe. That's T I M, K O B E. He's an author and also founder and CEO of Eight Inc. In his book you got to get his book is so cool, Return on Experience, that is something that I am passionate about, let's get cracking. So I'm at an event. Yep. And I run into Tim Colby. The event was a neon sponsored event. And so we were chatting, and it was great. And one of the things that just sort of jumped out at me, because I think in industry, we have to be about the experience. I think, given the pandemic, given the situation and the current situations within the world, I think for you, and for others to stand out, there's got to be an experience, I think that we're going to have to stretch ourselves. And then here comes Tim, he has his book, and I got to tell you if you're out on video, so you can go to my YouTube channel. It does real talk. The book is fantastic. So as I start to work through it, because once again, my advisory boards are just a collection of books delivered by people who have mad skills, mad insights, and wisdom out the wazoo. And this book does not disappoint. It's well designed as it should be. And one of the things that I landed on is the Eight Inc, that's e IG HT Inc. Experience realm. And I love pictures. Because I'm a picture guy. This is a picture and it talks about the values of the company, whatever you are, and then being able to talk a little bit about the environment products and services, behavior, communications, and how those elements those realms sort of cross section. Anyway. It is and that's that's the people that is where they talk about the people component of that experience. We've got to be about the experience we've got to be and you know, you hear me talk about, we've got to educate Yeah, books galore. Go out to the world wide web, you can educate, there is no excuse, why you cannot educate. And there is no excuse why you cannot collaborate. Look, I'm working. You know, with Tim Kobe met him great, fantastic guy insights like nobody's business. He's making me a better person as well as many within industry. Because I just, you just want to go out and talk to them and see how they look at business look at industry, that human element that must be captured and must be discussed. And then of course, the innovation, the innovation. So I'm reading this book, too. I'm reading. I'm reading this book as well. The future is faster than you think if you're out on video, I'm showing it right now. And it is everything that's associated that we talk about. We talk about 5g. Yep, we talk about digital twin, yep, we talk about cloud edge, IoT, IoT, AI, ml, whatever you might call it, whatever you the digital analytics, everything. That book sort of puts it in a in a way of being able to really

04:14

it's real, right? And what's interesting is how they have the convergence of all these technologies. That's why we that their position is that's why it's there's a speed a velocity that exists today within industry within innovation. So once again, educate Yeah, collaborate. Yes. Innovate. Absolutely. It's out there. People are doing it today. But here is the real crux and I was thinking about this when I was working out action. There has to be action. We can educate, we can collaborate, we can innovate, but without action, we're not doing anything, right. It's just words. It's as if I want to lose weight. And I read, I educate myself and I read all the books about how to lose weight and then I collaborate with people On How To Lose Weight, right. And then there might be ways of being innovative to losing weight. But if I don't do any of it, I'm not losing weight, I'm not doing anything, I'm not changing anything, the same thing exists within industry. You have to educate because there's no way you're going to get around not educating, you got to know what pros like Tim Kobe and others are doing, you've got to collaborate, you've got to have that human connection, that dialogue that, hey, I've got something that I need help with, and be able to do that with individuals that possibly could have answers. And vice versa. It makes us better when we collaborate. And then finally innovate, as you take all of that in and come up with an innovative solutions that is truly delivers on experience, such as that book, we were talking about here, return on experience, Tim Kobe book, the same thing exists, but without action. We're not changing anybody's life. We're not changing anybody's community or the world. So we have to take action, and I believe foundationally it has to be about the experience as well. All right. How about that? Well, that was I was just thinking about that when I was working out because I'm trying to lose weight. Action. Alright, Tim, Kobe, go out to a stat card. That's a ti m k OBE. And if there multiple Tim Kobe out there, just put a little comma. Eight Inc is the company. And I'm just telling you right now you're not going to be disappointed. Absolutely. insightful, doing cool things. And I What an honor to have him on industrial talk. Enjoy the conversation. All right, Jim, welcome to industrial talk. Thank you very much for finding time in your busy schedule to talk to the best listeners in the whole wide world.

06:57

Thank you, Scott. Sounds great.

06:59

All right. For the listeners, let's level set a little bit. Let's give us a little 411 on who Tim is. And then we're going to go talk a little bit about return on experience. So listeners, we got a great topic to talk about. So give us a little background there, Tim?

07:15

Yeah, I have a company called Eight Inc, we are originally founded in San Francisco now have 10 studios around the world. In Asia, Europe and the Middle East. We have been focusing on designing for human outcomes now for more than 30 years, been working with Apple, about 23 years, spent the time that Steve was at the company working directly with him every week, and have been delivering, you know, successful outcomes for lots of lots of people around the world. Got

07:51

Tim, your Name Dropper, Steve Jobs, you name dropper. So let's, let's start into it. Because I think this is a real important topic. It goes beyond just industrial design. There's, there's more to it. And I like the way we're gonna approach it, you have a book, it's called Return on experience. Give us a little what does that mean? What do you mean by that?

08:15

Well, it's using design strategy to help create value and the tools that you need to do that you need to design human experience, ultimately, if you're going to have it have an impact on your business. And, you know, one of the things certainly we learned learned for many years working in the Apple work is that design is not just the way something looks or feels, but it's actually what it does for people. And so that that as a component of the design is is essential. With the human part, are you I

08:52

was gonna ask you a quick question if you've got to design. But is it more important to look at that human experience? Does that if I were to look at it from a pie and percentage, is the human experience, the most important component of that whole thought process?

09:07

Yeah, so um, we look at something we do what's called an experienced master plan. And we look at that to begin with to frame how you create value. If you're a company doesn't really matter what type of company you have to create value for your customers or you won't be successful. In order to do that your business is simply then a device that aligns to deliver the that value to customers. And so we want to structure the decision making process and the focus accordingly so that you maximize the value in your business.

09:43

I think companies and I could be completely wrong, and I'm not here slamming anybody. I think that people focus in on the technology and forget about the customer experience. It's there's an assumption that takes place when I and it might be a great technology. I'm not sitting here just like you It's a great technology. But do we really, truly focus on that customer experience? And do the work in the beginning to say, what are we? What's our human outcome here? And I think that's a real important conversation to have. How do we begin that journey? Tim?

10:17

Well, I think the first thing is to distinct distinguish the difference between a technical capability and technology. And what I mean by that is a technical capability, you may have the ability to make foldable glass for example. Okay, now, if I have the technical capability of making foldable glass to influence by design of a product, the real question is, is for it to become a technology, which means it has to be it has to create value with that technical capability, then it has to be focused on what what is the human outcome? Why do people need it? Why do people? Why would they be better off by incorporating that capability. So if you're just building things based on technical capability, you're really not creating technology, because technology implies a portion of that that equation is is serving people. And if you're not serving people, you're probably not creating much value, and you end up with whatever the trend of the week is, that comes down the line, but you actually don't have have a value creation engine.

11:23

And there are a lot of stories out there where they had the technical capabilities, but they did not look at the technology and how it fulfills the you know, or satisfies that end user, that customer that that and creates value for them outside of the fact that I was sort of stumbling on foldable glass. Does that exist out there?

11:46

Yeah, I mean, you know, you look at you look at some of the Samsung mobile, mobile. So you know, there, I'm just saying that, you know, you can take a technical capability. And people see that as a feature, in which in fact, unless it enables, unless it does something for you, as a user, that adds value, if it makes a bigger display, or it has, it has a function that that creates human value, then you probably are going to have a hard time turning that into a successful product.

12:14

So here's the funny thing. I I've seen that Samsung foldable glass, I never heard it was foldable glass. But of course, I'm sitting in there, and I'm just opening and closing it and opening and closing it and looking at it. It look at that it works. Close it. I'm not sure if that is real value in my life. But

12:32

that's, that's my point. Exactly.

12:36

It sure is a fidget, I just sit there and when is that thing gonna crack? When is it gonna crack and fail? I don't know. I'm sure they've done their study on that too.

12:46

No, no, but you know, and there may be a value that they've determined, which is why they produce it as a product. I'm not saying that that particular product is, is either, you know, good or bad. I'm just suggesting that, that any technical capability does not make a product to make a product you have to serve for, you know, human outcome that the experience is that people have with that product. So let's

13:09

talk about that. And I'm looking at your, your forum here, eight value creation inches. What does that mean?

13:17

Yeah, our value creation engine is actually just a structure in the process that we use to help ensure that the that the questions that are being asked around any design problem, are being framed in a way that's going to lead to the best outcomes. So we start, we start with the first question that has to be answered, what is the human outcome that you're looking you're looking to serve? Why does your company deserve to exist? Why do people want this and so the essentially, you're defining the why for the business, but you're defining the aspects of your company that fundamentally make it valuable. From there, you need to develop a strategy. So with with about with the human outcome at the top, the next piece is a strategy to deliver those outcomes. So you can have lots of different strategies, but if they don't deliver those outcomes that make you unique or special, they're probably not so valuable. And then the third thing is the tactics that you use to support that strategy. And I can say that nine times out of 10 clients will come to us with tactics in mind and want to apply this tactic because they've seen it, you know, with a with a competitive product, or they've seen it elsewhere. And they start with tactics. And that tactical way of thinking is actually to a large degree, the way we're normally wired. But unfortunately, you have a high risk of failure. If the tactics you're employing don't support the strategy, which then delivers on the outcomes. So it's helping us create these three boxes to organize, you know, ideas and endpoints.

14:50

So when a company comes to you and says, Hey, I've got this and I, but they deliver the tactics that they think support the strategy. It's up to you and your work. organization, your team to say, whoa, whoa, whoa, once again, let's let's level set here. What's that outcome? What are you trying to accomplish? What is that human outcome? Then we can define. And everybody's got to shake their head. And I would imagine, again, it's not from my perspective, it's never the technology, Tim, it's always just human. It's always the people, it's always gets down to that. And so if you can get people to say, Yeah, that's the strategy, then you can venture into the tactics. There might be overlap, but the reality that and the way I look at tactics, that's, that's like, Do this, do this, do this, do this, that that type of thing, right?

15:41

No, yeah. And, and design design as a lot of tactical work, whether it's communications, whether it's the environment, human behavior, that's all tactical work. But unless you frame the architecture of the font correctly, then your tactic could miss, you know, completely, and it may be a perfect tactic for another company. But it may not resonate for you and your, your, your particular business. Do you? So that's why

16:07

do you ever go down that road of saying, Oh, we thought the tactics were this, but then you start to go in, and you're heading down that journey? And you realize, no, I think we need to adapt? Do you have any sort of adjustments within those tactics?

16:24

Well, you know, we, the year after we finished the first Apple retail store, so starting from the, from the very beginning, finished the first year, a number of of companies called us and said, Hey, we want an Apple retail store, can you can you make one for us, give us give us a white, a white store and put some wood tables, and it will be successful. So they articulated the tactics that Apple use that that, you know, were right for the Apple Retail program, and just naturally thought if they transplant that to their company, they would be just as successful as Apple. And so you know, we start typically, by challenging the assumption around a tactical first structure. And so that's what that's when we start to just switch the conversation to human outcome, strategy. And then tactics.

17:11

Say I like that now. Number four, as we've, we've got the outcomes, we've got the strategies, we've got the tactics, everybody's shaking their head, they can get thumbs up, let's move forward. What's number four, and this eight value creation engine?

17:26

There's just those three,

17:28

three out of it. The math doesn't work out, Tim. Number four and 5678?

17:36

No, no, we only have those three. But but you know, if we, if we frame that correctly, then basically it's a way to get particularly large companies, but it can be for small companies as well. But it gets everybody on the team aligned towards what we're looking to achieve. So what it does is, it takes an enormous amount of, of noise and inefficiency out of the development process. And one of the one of the reasons companies struggle with developing something new is they considered a lot of risks. They don't manage creativity particularly well. And they don't, they don't have a structure that helps set some some guardrails for them, that will lead them ultimately to an efficient process that will be successful.

18:19

Do you ever broach the subject of risk and looking at the tactics and said, okay, here, here's a risk, and we've got to manage that. And in that process, and I know, this happens all the time, I'm looking at my financials, I'm looking at it quarterly, I want to make sure that I hit my financial targets as a company, do you also approach this value creation engine, in a way where I can have like little victories, like I want to be on a winning team, and I want to feel those little victories? do I structure it that way?

18:51

Yeah, I mean, I'm particularly larger companies that you know, to get them to just buy into this philosophically as against their, their the normal nature, right? Most organizations are set up in verticals. And we're really saying customer experience happens. laterally, it happens across all the verticals of the business. So that already is a difficult thing for them. But, you know, when you when you look at risk, you know, we've heard lots of people criticize the Apple Retail program at the beginning, because there's going to be this risky proposition. But it was set up in such a way that if if there were failures, or if there were improvements that we could make, we would continue to improve and evolve and and make it better. But, you know, a lot of companies today are on one or the other side of the equation. One is they, you know, they're on the latter part of the adoption curve. So they're, they're waiting for somebody else in their industry to take the risk and then be a fast follower. And then there are those on the front end. But what's happening today is the rate of change is so rapid, that the risk is actually you know, staying still. And so if you're not looking at this just trumping you, you're putting your business at greater risk by doing nothing, then you are by trying some things, making making, you know, smart experiments and learning from them and adopting and adapting as you as you go forward. So I, you know, we're always trying to balance that risk exists either way on either side of that curve.

20:19

But if I were to look at if I, if I was a stagnant business, and I was just waiting and looking around and, and hoping something, you're already the train has left the station, and it's a bullet train, and you're not getting on it. And and you're gonna run that risk of being insignificant and insignificant, really quick as a business. That's not where you want to be. That's, and boy, you hit on some really important topics. One is speed, I, I, I am just, I don't know what's happening. I can't keep up. And of course, I'm not the sharpest tool. However, it is fast. And it's it's talking to people like you, who just constantly say, this is where it's going, this is what's happening, this is what we're looking at, and others. And you realize quickly, that if you're not in the game, if you're not trying to figure out what that is, then good luck, I guess is the only thing that's

21:21

well, and the other thing is, I think a lot of people are at a loss in terms of what what to do, because they realized the world's changing, but they may not have the tools available to them to respond to that change. So they ended up you know, the deer in the headlights kind of scenario. And so if you have particular levers that you can pull that will help your business be successful. I mean, we look at two things. One is differentiation. The other is emotional connections. So, you know, if you look at the research you asked, 80% of CEOs believe they're creating a differentiated product. And if you ask the customers, 8% of customers believe they're creating a differentiated product. So Where's where's the disconnect, and the disconnect comes from companies emulating one another, and ultimately, commoditizing what you do, rather than defining something as distinct, so that, you know, there are tools available, you know, in terms of processes that allow you to, to be able to move at speed, but you have to you have to be able to get get your hands on those tools.

22:23

But it you bring up an interesting dilemma. It's it's, it's where do I start? If I'm a company, and I hear what you're saying, it's like, yeah, Tim's talking. And it's great stuff. And, and I agree, and I'm shaking my head saying, yeah, yeah, yeah. I don't even know where to start. Right? I don't I don't know, do I? Do I contact him and say, Tim, can you just sort of give us sort of on it? We want to, we want to be here. And we're, I think we're here. I don't know, even I don't even know what step one is, what do we do?

22:55

Yeah, I mean, I, you know, obviously, we have a strategic design consulting business. So that we, that's, that's what we do for a lot of companies. But it's one of the reasons that I wrote the book was to give people at least a framework around, you know, what we've learned from from 30 years of doing this and how they can apply, maybe think about applying it to their business. So, you know, we're not, we're not trying to keep it a secret, we're trying to share with as many people as possible, because ultimately, you end up with better human outcomes we end up with with, you know, a better world. So the idea of that being a part of the, of the, of the conversation, it can happen at different levels, right, whether it's, it's, you know, deep within a company, or whether whether it's a startup trying to get their head around, you know, what are the key pieces they need? See, and

23:43

I just think if you're if your company and you're the books, you know, I depend on books, and I depend on books, because I don't have a team of individuals, helping me, you know, distill what's going on out there. So I am left to reading. And, and it's good. It's got don't get me wrong, but that's where I reside. But I think that the executives, the individuals that have, I think that it's important that they just recognize it, and there's a lot of noise out there, right. You know, is it IoT? Is it I industry for Dotto? Am I manufacturing good? So this one says, What's that? And I think it's imperative me personally, to find that trusted person, team, whatever it might be to be able to have these conversations so that you're not left out there just sort of, I don't know. Dangling these.

24:41

Yeah. And I think what you just described, is it IoT is it you know, is it blockchain is why these are all tactics. And if we don't, if we don't have that framework to deliver into, we may or may not be creating value. I mean, there's no reason that startup should fail. Other than that, they make mistakes, right? And, and if you if you frame these things properly, your your ability to successfully successfully create valuable companies, you know are gonna be it's gonna be enhanced because you're you're focused on that value. See, and

25:15

you brought up another good point, you just, you just, you just write with good points. The other one was blockchain. And then I, you know I've had that conversation blockchain this blockchain that I've had it I've had all the conversation. For me when we look at your value creation engine, what does that human outcome? What is the strategy around it because some people just pop in, it's like, Hey, here's the blockchain, like, what does that mean to me? What? How does it make my life better? What problems is it solving for me and, and, and that, that and, and in your strategy, that's a tough topic to try to it's so, squiffy sometimes it's like it's not, it's hard to sort of hold on to right. It's, like, in so it's an interesting, interesting dilemma.

26:06

Now, to me, the the idea of even blockchain, a lot of people are trying to move it into a strategy to define a business. But to me, it lives most naturally in tactics, it's a tactic to, to do a particular task. And that's, and that's fine and valid and, and potentially a huge, you know, huge value to a company. But blockchain in and of itself is not necessarily going to be the solution to deliver the outcome, it may lead to the supporting the strategy that delivers the outcomes, but it's in and of itself, I think it's much more on the tactical side than it is on the on the experience side

26:47

spot on. Because every time I look and I have these conversations, I'm going to be ever dealing with the fact that I'm going to I'm going to cement in my memory, human outcomes, if anything out if there's one thing that we get out of this conversation is that human outcomes and being able to truly define that human outcome, that experience. See, I like that. Yeah, your your book return on experience. Does it have all that fun stuff in it?

27:17

Yeah, yeah. It's, it's written in a conversational manner. And my co authors, Roger Lehman, who's who's a psychologist, and what what I tried to do initially was capture what we have learned over the over the last 30 years of designing for these companies, and put it into questions and answers. I've been asked a lot of questions. So I tried to answer those questions. But what Roger did as a thread through the book is explained why it works from a psychological standpoint. So a lot of the things we were doing, we actually didn't know that there was a psychological premise behind it that actually made that work. And so he ties it together with with that thread that's built on, you know, research and academic. You know, academic practice.

28:04

See, that's pretty cool. And just FYI, let me let me turn around. If you're out on video, you'll see that I have books. Let me turn around. Oh, no. Here's the shameless plug. It's missing a book. Oh, that's

28:17

impossible.

28:18

It is. It's it's not there. I'm look, I looked through my library and I haven't had that return on experience. It's not it's not there.

28:27

Okay, you're here, but not your tomorrow.

28:33

Shameless, but it is out on Amazon. I have it up out now. Great ratings. It's, it's timely. And it's, it's, you know, my challenge, Tim, is the fact that there's just so much that there's so much to learn. And it's exciting. To me, it's all exciting. And so it's like Christmas. And I was like, Oh, I'm all excited. Because this is important stuff. This is important information that industry needs to know. Because we just go down the road and we just, we, we don't do things right. We make mistakes. And then in industry as a whole. That's it. One mistake. You're done. You're off the trade. I'm booting. Yeah, I knew it. And we just can't live life like that. We've got to try and fail and succeed and do it.

29:28

Yeah, yeah. I think, you know, having the right type of environment, it's up to the leadership to establish that and, you know, give people the, the opportunity to build on these things. But, you know, from from my perspective, I think many of our problems we we have, we have designed we've created these problems that we are living with today. We can design our way out of these problems as well. And so I I am an as an advocate of using strategic design as a as a way of how hoping to improve things that that, to me, it becomes essential that we, we develop those skills, because it's really no different than other skills we've had to develop in the past. But we just have to become a bit a bit better at understanding other people and a bit bit better at understanding how design can actually be an extremely valuable part of a business strategy.

30:24

That's a great way of wrapping it up. Now, listeners, we've got E Tam. You can tell he's got massive skills. Great street cred when it comes to this stuff. Five autograph books. You just got to let me know so I can let him know. I don't have a funnel. Just gotta gotta say, hey, I want to book whatever, we'll get it to you. So I'll figure that out. Tim, how do they get ahold of you? Let's just say in general, I, I like what Tim is saying.

30:49

I don't get a hold. Yeah. Well, my my email is Kobe kobe@aiding.com e IG HT i nc.com. Easy peasy. Easy. Come

31:03

to me listeners and say I can't get ahold of Tim. It's that easy. You were fantastic. Tim.

31:10

Thank you. Thank you.

31:11

absolute honor to have you on industrial talk. I like it.

31:15

Thank you. Got a pleasure.

31:17

That's all on this side. All right, listeners, we're gonna wrap it up on the other side, you know, we're gonna, I'm gonna, I'm gonna hammer again. So don't come to me and say I can't get ahold of Tim because I'm going to make sure that we hammer it on the other side of the break. So stay tuned.

31:30

You're listening to the industrial talk Podcast Network.

31:39

That was a great conversation with Tim Kobe. Absolutely wonderful. I love that return on experience. Bring it, put it in your heart, man. Put it in your heart. And you've got to reach out to Tim, go to industrial talk.com You know that. Go to his, his landing page, his podcast, all his contact information there. And if you want to book if you want to book, we've got a little link there and just say, Hey, Scott, I want one of his autograph books. I'm telling you right now, you're not going to be disappointed. Alright, once again. We need to of course educate, collaborate and innovate. Yes. Please take action. Think about what Tim and others are talking about from an experience point of view. And it's going to have bottom line value for you without a doubt. All right. Be bold. Be brave, dare greatly reach out to Tim and hang out with that dude, and you're gonna change the world because you're not gonna be disappointed. All right. Thank you very much for joining. We're gonna have another great interview right around the corner. So stay tuned.

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On this week's Industrial Talk Podcast we're talking to Max Efimov, Specialist Executive at Deloitte about “Operation 360's Focused and Pragmatic approach to Asset Management”.  Get the answers to your “Asset Management Strategy” questions along with Max's unique insight on the “How” on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

deloitte, organization, operation, industry, people, max, framework, innovation, business, pinwheel, introduce, technology, solutions, conversations, hear, elements, iso, talk, industrial, asset

00:04

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, welcome, once again, thank you very much for joining industrial talk a platform that is dedicated to industry heroes such as yourself, you're bold, you're brave, you dare greatly you're innovating, you're solving problems, you're changing lives, and you're changing the world. That's why this platform celebrates you each and every day. All right. This is a Deloitte series, we are talking about asset management, we're talking about maintenance, we're talking about strategies around that on this particular episode, and in the hot seat, Max, Efimov, and you got to go out to his stack card out there. It is impressive. That's last name is spelled e f IMOV. I'm telling you, he's engaged you if you're touched by this conversation, and the solutions that are available, and once again, this is a series so we're gonna continue to build on it. You got to reach out to max, let's get cracking.

01:20

So I'm reading a book.

01:22

Yeah, books, books are my advisory board, for lack of a better term.

01:31

I pick them up, I read probably a chapter or two, I put it down, I try to deploy whatever recommendations are in those chapters or whatever wisdom have been imparted. I try to do that. And then I pick up another book, and then and so on, you get the picture. I'm always reading about it, because that's my advisory board for industrial talk media. Now, with that said, I'm reading this book.

01:55

And I'm always fascinated by innovation. I'm always fascinated by how fast it is going. And a good friend of mine.

02:06

Lucian gave me this particular book, he's with IIoT World. And he gave me this book, and it's called The Future is faster than you think. And it's a fantastic read. I just kudos to the to the the authors, which is

02:23

I want to say Diamandis and Kotler, you can definitely get it out on Amazon, no doubt about that, however, very good read. And then you realize what we take for granted and all this innovation that is taking place.

02:37

It's happening right before and we sort of, we don't realize it, and and we just sort of experience it, which is, is great. But there's there's it's just traveling really fast. And it's exciting. If you're in the industry, if you're into into that, I highly recommend that book, it also brings me to the point where I don't think we can educate fast enough. I don't know how to, I don't know how to put in my head information that is needed for

03:08

keep moving the ball forward or pushing the ball forward. And so it's it's an interesting challenge, how do we educate faster? You know, when there was a section on AI, machine learning all of that. And there that technology, these, these computers are able to learn quick? How do we as people learn quick? I don't know, I know, all I could do is just keep reading. And I recommend that you do because got it. The world is depending on you, industry professionals. Now. I also went to a couple of conferences. And I want to just quickly summarize what what the points were. And I just write them down. It's not a big deal. But I just there were really some key points within these two conferences. The first thing is that one, there was a concern that innovation and what's happening in the world today, innovation is not going to be truly available to the small to midsize businesses. And so, you know, large companies, yes, no problem. We're gonna deploy it and but you see the advantage associated with that make mistakes, whatever. What do we do to allow this innovation to allow these this, this insight permeate into the small to midsize business think about that come up with a solution their workforce. boiboi workforce workforce workforce I can't find people can't do I reskill do I upskill What do I do?

04:45

A big challenge. A big question mark. People are trying so I parked that on you.

04:52

Education. Again, we were talking about rescaling and upskilling we've got him because of the speed which

05:00

Innovation is taking place. Big, big topic. And then are we in the world of innovation? Are we in the world of technology in providing solutions? Are we actually listening to the customer? What do they need? What problems are they tried to solve?

05:22

I think sometimes in the world of innovation in the world of, of technology, we get ahead of our skis. And we think that manufacturing or industry needs certain things. But really, when they just got to a problem that they need to solve, and are we just sort of overlooking it? Are we having those conversations that are important to our customers? A big one, trust, trust. I don't know who to trust. With all of this stuff that's coming my way this tsunami of information, innovation, insights, all good. Don't get me wrong. But who do I trust? It's, it's sort of a lexicon. But who do I trust? As well as it's a risk on my part, if I decide that I go down with, you know, one person or one company or whatever it might be? What risk? Am I?

06:20

What am I starting to see? So risk trust, keep that in mind. real conversations with real collaboration with your customer? There, they have problems. are we collaborating and solving their problems? Are we having great conversations that help them succeed? Because the reality is, they have to, we've got to figure it out. So that they succeed, they are that important? Where do I start? What do I do? How do I start? Where do I start? Don't have a question. Supply chain, big, big topic, big topic, pain point. We all know that. And then finally, the topic that everybody needs to talk about, but nobody wants to talk about. And that's cybersecurity, with all of this connectivity with all this digital transformation with this journey, a, a fundamental component is cybersecurity. But nobody apparently wants to talk about it. And when they do talk about it, it's it's really difficult to understand. So how do we simplify, remove that friction? It we've just, it's it's a people issue, the technology, the innovation, and the big thinkers out there, such as Deloitte, and others, they're dealing with it. But are we having those conversations with those companies that are small to mid size, that are dealing with challenges and problems, I throw that out? Those were the points that I took away from smrp. And the manufacturing and technology show last month. Alright, let's get on.

08:14

So this is a series and of course, once again, it's going to be Asset Management is going to be reliability, it's going to be maintenance centric. And this is a model that Max and team Deloitte have put together called operations 360, you'll hear the term pinwheel, but the way it's laid out is very logical, very straightforward. Plug and Play to a certain extent, but the reality is, you need it. You need the solutions. You need the insights, it's vitally important to your business, the resiliency of your business, but fear not we're going to have, you're going to say Scott, I can't I sort of see it, but go out to industrial talk.com. We're gonna have a download of the document and the pin will and some of the parameters associated with that. Alright, let's get on with the interview. Here's Max.

09:06

Max, welcome to industrial talk. How you doing today? I'm great. Thanks for having me. Yeah. We're, you know, listeners, we're going to be talking a little bit about asset management. We're going to be talking about maintenance. We're going to be talking about the strategies associated with that. And Max is definitely he brings the street cred. He's a leader in that field, big time. Before we get going. Max, give us a little 411 on who you are. Thanks, God. So my name is Max. I'm off. Today I'm hailing from South Dakota.

09:40

Home of the Mount Rushmore and

09:46

and the devil speak nearby. So

09:52

I got to tell you, I that's that's on my but I've never been up there. Should I go up there? Absolutely. Absolutely. No

10:00

It is absolutely place to visit.

10:05

Now, especially if you and if you have Phezzan Hunter sounds the place to be. Yeah, it's the it's the place to be. I didn't know that. I didn't i All I remember is Mount Rushmore and and I don't know anything else but but it's it's always a beautiful picture Most definitely. All right, let's, let's get into the conversation the topic.

10:26

Listeners, we're going to be talking about this, this model, this model is called operations 360. Now Max is going to take us through sort of the the high level, then we're gonna dive deep in ladder podcast, but right now we're gonna just define about what this operations 360 Looks like, I've got the diagram, I like the way it's laid out, I can follow it. And therefore listener, you could definitely follow it, we're gonna have it at industrial talk so that you can download it as well give us let's start high right now, why is this diagram so unique, in a sense.

11:04

So I would actually say it is the combination of a lot of talent and a lot of thought as at Deloitte we put together So

11:16

what started with its will look at the existing frameworks. And it says management consultant would like to reuse a lot of stuff. But also, we like to put a unique spin on the stuff we have. And so when we start looking at in the asset lifecycle as the Deloitte, global Deloitte, and we look around, what is the competitive do what is the market does? You know, what are the current challenges? And what are people struggling with, and it's really become very interesting is, you know, the continuous improvement and operational excellence frameworks are nothing new. They've been existing with we found very few of them, I actually almost none of them taken in account industry 4.0 Yeah, they, they haven't been renewed in a long time. So they're also have,

12:06

they kind of started as a in the late 80s, early 90s. And organization established and put them together, but then it's kind of become static in place. The two most common framework you've probably heard in the market space, it's the ISO 55001. You know, that's one that's common for reliability maintenance of the team. But then you also probably heard that Lean Six Sigma, everybody heard about, the Lean Six, is basically

12:35

continuous process improvement, customer focus, and basically removing the waste out of that supply chain and improving the processes. So that's the two common ones, but then when you look at around, all of them,

12:50

have been implemented in the organization in some form or fashion. And they're very good framework. However,

12:59

there, they do provide a robust set of methodologies. But none of them are really comprehensive enough to start addressing new emerging challenges. So if you think about it, ISO 55 55,001 It's actually been static since 2014. So if you think about it, you know, just kind of put this in the context of what does it really mean for the industry in 2014?

13:24

You know, autonomous cars or drones was almost like Terminator 2.0 science fiction nowadays was Tesla you talking to six weeks, six years down the line seven years down the line, and we talking what level of automation we actually introducing into the operation and what level of automation we want, you know, self driving cars, self fino autonomous delivery, etc, etc, etc. You know, six sigma,

13:51

kind of a same way. Again, very solid, but

13:57

very few start thinking about how do you start applying those frameworks for things like

14:03

a gig economy, you know, how do I actually address the energy transition and decarbonization? You know, how do I start looking at the ITU T conversion in cybersecurity? And, more importantly, how do I actually apply those techniques and the frameworks to future of a modern workforce? You know, think about it. The people who in the current workforce are about to enter in more workforce, you've probably heard the term digital native.

14:33

And a good example in my personal life, my son who's 12 probably knows more tips and tricks and constantly teaching my wife and I how to use iPad. So just a different way the people and the current generation basically interacts technology expects of technology and thinks about technology.

14:57

Yeah,

14:59

yeah.

15:00

And I agree with you 100%. And especially the way industry for Dido, the innovation associated with the people who are like Deloitte are just constantly pushing that digital economy. It there's a velocity there. And if if you're not, if you're stuck, it's not negative, don't don't come texting me and saying that's negative. But if you're working from the ISO 55,000, or the Six Sigma, all fine, all great standards. But if you're working from that, you're there is a lot of other things that are taking place that you're might be missing, and you just don't see it. You don't know.

15:40

You absolutely right. And that's why we as a Deloitte, that's why we kind of start thinking about this future challenges, and sort of like, how do we address this unknowns, but at the same time, we want to make sure that we addressing with the pace certainty, and techniques that people can, you know, it's not some futuristic stuff that people cannot understand. Or they feel like it's a,

16:04

you know, too far out there. Right. So it's basically how do you introduce the in a transition your organization was

16:12

based on velocity uncertainty that you expect to have? And so also, how do we introduce the standard, you know, also not to rework everything what the people already have? Because, again, ISO 55,001, or

16:28

Lean Six Sigma, perfectly great philosophies perfectly great frameworks. So how do you leverage all that knowledge that currently have and basically build upon it. So that's why we've come up with Operation 360. It's

16:42

a proprietary framework for Deloitte, it's something we've developed. And we developed this as what we believe it's a help to simplify and drive operational excellence and continuous improvement in meaningful and measurable way, taking the challenge, emerging challenges, as well as the current challenges

17:04

and introduce

17:07

future, you know, introduce this

17:12

introduce innovation in a very pragmatic way. I think that is the very what's what, what's important to us, it's basically, how do we introduce the changes in the organization, you know, in a way where

17:27

it become pragmatic, it becomes value added. But it's also sticks within the organization, because of one of the biggest challenge. It's like, how do you introduce change, without actually rejecting the change.

17:46

And what we're talking about here is, is the necessity to change now, let me put my

17:53

so I'm a manufacturer, gone into existing standards, I've invested a lot of time, energy and effort. And I hear what you're saying. What I do like about the approach, this operation 360 Is that it adds it augments, it sort of bolts on to my existing standards. And therefore, I'm able to change in a way, again, to use your words, pragmatic value added and the recognition, that industry for Dotto, if you're not in it, if you're not in this digital transformation, whatever it looks like, then you're you're missing out. So let's let's start talking about the pinwheel. Give us a little overview of what that is and go forward. So when we look at the you know, what you refer to pinwheel is basically the heart of

18:49

operation 360 framework. And the way we look at the pinwheel, it's really the combination of 12 essential elements that any industry any asset intensive business does today. So it's basically the combination of the best of today was a

19:07

digitally enabled future of tomorrow. And really what it says it's a you know, if you think about the other room, it's a 12 elements of the operation 360. And so if you look at it, it's the combination of operation and environmental safety

19:24

in security and information, risk management, so security,

19:30

Emergency Response Management, incident investigation, facility and design construction, reliability strategy, integration of third party services,

19:44

tying all this with

19:47

business performance management and profitability because again, let's face it, most of the business doing this for the in order to betterment of the

19:57

all of the stakeholders. It's not just the monitor

20:00

income, but it's also positive impact impact on the environment. So that's why we say it's a performance management rather than just a pure, you know, but most commercial businesses also looking at the in terms of profitability, then it's also makes sure that all of the community and stakeholders are engaged in properly communicated, as well as recognizing there's a special place for regulatory and compliance assurance. And lastly, what we call it knowledge management. And it's basically how do you retain that institutional knowledge that we see time and time again, every time we go through this generational change in, in a workforce? It's effectively walking away? And then it is organization do struggle with that. So that's, that's really the pinwheel in a sense. All right. Well, what I do like what I do, like when I look at that, again, when we start talking about existing standards, we've got, of course, the continuous improvement, we've got operational excellence. And that is all wrapped into this particular because you cannot, you cannot deploy, if you don't have a desire to have continuous improvement, operational excellence, and you continue to sort of work it. The other thing that I like seeing is that the you have these thirds, and the first four elements of the pinwheel talk about management, commitment, people and relationships. I like it. I like how it lines up the second four, because it's 12, the second for governance roles and responsibilities, and then finally, systems and process, the remaining four. I like how that's chunked together. Now, if I'm an organization, Max, and let's say, let's say I've got my governance roles and responsibility pretty much nailed down, because we're we just like that.

21:57

Does it have to be all or nothing? Or can I just sort of

22:02

pick another sort of third of the wheel? And that'd be able to focus in and then work that that route? Can I do that? Absolutely. Absolutely. And that's why we purposely designed this to be circular. Alright, because again, as I go back, our premise was when we look at it, the all of the existing standards

22:23

in the world, you know, ISO, Lean Six Sigma, etc. We looked at our own Deloitte generated insights from various projects, we say, we looked at, like, how can we introduce this

22:36

in a non disruptive way. So, it's, it's effectively been designed to introduce organically into organization and grow through their organization. So for instance, if you already have an absolutely top up top quartile reliability strategy or facility in the design and construction,

22:56

you know, and then you say, Well, you know what, I have that, but how do I actually, you know, the my next pain point is basically, how do I retain the knowledge? Absolutely, there is a way since the, you know, that's the How to framework design. So each, you know, he can be combined, if, ultimately, all these 12 elements can be combined. But each can be handled separately. So, in a way, I would say, by employing operation 360 framework, there's a six principal advantages to the organization that we see that's yielding. First, it's provide a systematic framework to enable industry 4.0, and data driven the intelligent enterprise. So it does linking people assets, information, technology, risk and cybersecurity, as well as it continues to continuous improvement across the entire lifecycle of enterprise. And so it's not just, oh, it's only for the operations people owe it or it's only for the CEO, CEO of the worlds or Oh, it's only for the cybersecurity is for the entire organization holistically. The second advantage is because Operation 360s, a digitally native,

24:13

we believe that it helps organization to focus is to focus in the maximize the business transformation benefits. So again, it's kind of again, to as you talked about it, I can combine those elements, however, I can identify if I'm looking to my overall operation and what you know, instead of just digitize everything for the sake of digitizing everything I can take a look at says what is my competitive advantage, it's allowed me to dissect my business across those elements. It's allow me to focus my efforts and then move on to something else, because you can always continuously improve, you know, today, tomorrow and so forth, but it allow you to provide a meaningful and therefore, that is the third reason by focusing on the specific

25:00

If ik elements we also believe it's allow you to get the organization to focus on it. It and OT conversions, right. So it's an information technology and operational technology conversions. It's incorporating in the profitability and performance dimension. Right. So it's again, it's the investments that generate value, not the investments for the investment sake. And Operation provided predictable, reliable,

25:30

predictable outcome and strategies across the business function, as well as the technology enablers.

25:37

The fourth advantage, we believe that for organizations, once they start adopting Operation 360, he will also help

25:46

organization to reduce implementation costs, as well as adoption because again, it is not something revolutionary. As I said, early, we've designers to actually fit in with an existing organization. And taking the best of what's has today's like, if you think about an ISO, it's not just the 55,001. But it's taken a combination

26:10

of ISO standards, like a 14, two to four, it takes 250 5001 31,000 for the risk management at one one around interoperability, as well as all because it's also taken accounts of stakeholders and the compliance etc.

26:31

It's got Scott, did I lose you? I'm here. Okay. Well, well, yeah, I'm sorry, we get a little digitize. It's a part of technology. So we're still on number four, we've talked about how it's, it can sort of reduce the implementation costs, which is pretty doggone cool. Because that's a, that's a big element, my friend, big element. Yeah. So it's simple. It's reducing the implementation costs and adoption time by virtualizing, the best of ISO standards. And it's like things like a 14, two to 450 1000, you know, 31,000, on the wrist 18, one and one on the interoperability, interoperability. And it's also aligned, allowing you or allowing the organization

27:13

align those standards and align this elements with the organization core mission in guiding principles, right, because the pinwheel itself, also take into account the fact that this is not just that ISO standards, but there's a wider group of stakeholders and communities as well as the regulatory bodies you have to incorporate. So again, it's how do you introduce those changes in a meaningful or in a meaningful way that is actually value added?

27:42

So the first one, it's recognizing that the technology, maturity rate, pace, is actually enabler. It's enabling effective,

27:54

effective management, and a development of competencies in the skills because again, it is not just the IT skills, but it says, how do you introduce and actually build as digital natives, across the most technical disciplines, engineering disciplines, as well as at work? So it's how you start incorporating this, the future of the workforce? It is basically how do you build out the competencies? And lastly, it's enabled the data driven decision, and also because it's a very systematic, it's allow you to understanding your decision, not just in the context of pure dollars and cents, but it's gives you this holistic way to look at like, how is it how's the decision, those data driven decision impacting the safety, operational priority, as well as the total cost in a stakeholders across the entire asset and their organizational lifecycle? So I think that is the six key differentiators that we see where operation 360 plays out? Well, and it's, we truly believe this is actually you know,

29:02

and then if the opera organization want to expand their framework, and I want to move in into the industry 4.0 It's, it's actually something

29:14

we would recommend to look at it. Yeah. And this is how I look at it there. Max. The reality is, is that it's a

29:23

being a simple guy, wanting simple solutions. I see that the pinwheel, per your, your, the values, the six points that you pointed out. What's nice about it is that I can navigate meaning I can go around and and you touch on every element that I have to consider. It's not that I'm it's not that I'm going okay, I just use one side and then I got to go find something. It's all right there. And it and it's easily navigable. That's a word it is I'm gonna make it a word. And and that's what I

30:00

Like, and and it's, it's not spread out all over the place now. Now listeners, I'm not gonna sugarcoat it, the elements have, it's like, like the iceberg. There's a lot of depth to it. But at least you can say risk management, I see it right there. We need to, and, and dive deeper. But that's where, you know, Deloitte, and Max can help facilitate those conversations as well. So I like it.

30:30

Oh, and that's the entire? It's exactly the reason. Right? So it's make it easier for people to wrap their heads around, what is the enterprise does look at this holistically. And recognize that each decision you make does have a downstream impact, or the side impact across and in a ripple effect across the organization. So

30:53

yeah, that's, we believe the simplicity is the key, right?

30:59

It's huge, with the the, the chirping that goes on in the industry. And like, it's sometimes it's, it's so foggy, it's, it's, it's hard, I don't know where to go, I don't know what steps to take. I hear it, I recognize it, I need to have it, but I don't know where to go. Here's a nice diagram that says, Here, right here, give this a shot, and then be able to, I would imagine, correct me if I'm wrong, Max, I can hear the other

31:31

viewpoints and be able to sort of dovetail them into this particular pinwheel to give some context associated with it. Is that correct? Absolutely. As a matter of fact, what we hoping to do by people looking at this operational framework, Operation 360 framework

31:48

is definitely a Deloitte

31:52

design. But we're also hoping that by opening up a little bit, we can create the ecosystem around Yeah. So it's not just oh, my, you know, everything is all about the Deloitte but because it's, we hope, our hope it's an open framework, that people can actually

32:14

insert their own solutions. Yeah, and have their own little flavor of operations. 360, because

32:24

our point of view, it's, there is no one size fits all, you know,

32:30

it's

32:33

there, there has to be a centralization. But even the standardization has to be meaningful to the organization that want to standardize. Yeah. And that is nice, because another pushback that, that I hear and others hear is that you're trying to shoehorn me into this particular approach, but that's just not whatever it might be. It's not our culture. It's not how we we work is whatever the pushback might be. So again, I love the flexibility to it. I like that, and you're absolutely right. And especially today, gosh, we need to have that we need to have that ability to collaborate, and create solutions that are meaningful to the organization, we're gonna have to wrap it up on that one. So, Max, how do people get ahold of you.

33:26

So very simple.

33:28

Obviously, my information will be provided.

33:32

Simple Way is, you can find me through the Deloitte, obviously, folks can reach out to me, and I'll provide my contact information that my Deloitte email account, they can reach me on the LinkedIn. Also, on the Deloitte website, we have an asset ecos system.

33:51

Ah, I'm one of the leaders for enterprise asset management capability was in the asset ecosystem. And they always can call me. And if not, if all if everything fails, they can, they can get the they can get to me through Scott. Yeah, that's exactly right. So don't come to me and say, I can't get ahold of Max, because there are too many options out there. He is definitely easy to get ahold of doing a lot of great work out there. Now, this is a series just FYI, I want to make sure that I reiterate, it's a series. This is the beginning of the series. This is asset management. This is maintenance it is it is everything's associated with it and how we plan to approach this particular pinwheel and beyond. So bear with us as we continue to build this information deck. And we're going to continue to hammer and continue to provide great value for you listeners out there. Alright. Max, thank you very much.

34:51

Thank you so much for having me on industrial talk, Scott. Always a pleasure. So hold on more soon. All right, listeners. We're gonna wrap it up on the other side.

35:00

Again, we're gonna provide all the contact information. Plus, Plus, we're gonna be able to give you the link to download this particular document. Big time. It's important. Alright, so stay tuned, we will be right back. You're listening to the industrial talk Podcast Network.

35:23

All right, once again, thank you very much for Max joining on industrial talk, once again, this is a series. So make a note of it, put it down on a piece of paper, put it someplace, because we're going to continue to build on this very important topic. And that is, of course, what are the strategies around maintenance? One of the strategies around asset manager? What are the strategies that you can deploy to give your business, greater resilience going forward? It's got to happen. I mean, it's got to happen. And here is a methodology that even I mean, can understand. And that says a lot. All right, we've got to be about education. That's what this is all about. industrial education, because you need to be constantly filling that brain with solutions. So people be bribed dare greatly. We're gonna have another great conversation. Hang out with Max. You're gonna you're gonna like it. Reach out. All right. We're gonna have another great conversation right around the corner. So stay tuned.

The post Max Efimov with Deloitte appeared first on Industrial Talk.

On this week's Industrial Talk Podcast we're talking to Rob Mora, Executive Vice President at Novate Solutions about “Applying Thoughtful Engineering to Manufacturing Success”.  Get the answers to your “Value Creation” questions along with Rob's unique insight on the “How” on this Industrial Talk interview!

Get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

ROB MORA'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/rob-mora-81563aa8/

Company LinkedIn: https://www.linkedin.com/company/novate-solutions-inc/

Company Website: https://www.novate.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

conversation, extract, organization, people, reliability, fluke, conference, insight, technology, 29th annual, solution, rob, customer, industrial, curiosity, business, understand, collaboration, professional, culture

00:00

Hey, this industrial talk podcast is brought to you by Accruent Business and Office Management Software as well as Fluke Reliability. When businesses need help in determining whether efforts are leading to a truly connected reliability environment, they call Fluke. Enjoy the conversation.

00:24

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get right

00:41

once again, welcome to industrial talk the number one industrial related podcast in the universe. I don't think I'm overselling that one bit, I think, yeah, well, I am I'm the number one. So it's always good, because I am a unicorn out there. And we are broadcasting from SMRP 29th annual conference here in beautiful St. Louis, Missouri. Looks nice outside, I'm looking out there. And it is chock full of professionals, unreliability asset management and maintenance space AR fantastic people and put this on your bucket list if you are interested or are you if you are a professional in the maintenance space or reliability or asset management space, you got to come to this particular conference be get engaged with SMRP. We are also sponsored by Accruent and Fluke reliability. As I sip on out to their website, I'm looking at a crew and see I had that I had that wrong. Anyway, accrue it. And it's gained the insights to transform how your organization manages its physical resources. That's the solution. That's what they provide. Great company, great people as well as that that are there. Fluke Reliability. They are you look at there, you go out to their website, and I'm looking at it right now. There's tons of information out there to make you a better professional. They provide maintenance and reliability professionals the data to do the job asset by asset wherever they are. How about that? That ain't a problem with that value statement. You can argue with me? Don't. Alright. In the hot seat. A wonderful gentleman by the name of ROB Mora. He's the Executive Vice President of Business Development with no novate novate solutions. There it is, man.

02:22

Yeah, how you doing? Oh, we get to pronounce wrong a lot. So it's

02:28

like a current like I've been mispronouncing that. I try. Yeah, you don't want what's driving all these names? Is the URL. You can't find a URL with. Just like, Okay, let me let me modify the the name a little bit. Oh, there it is. I can do it. That's my name. Now. There's my company name. I got the URL. There we go. So how you doing? Have a good conference?

02:48

Yeah. Good. It's an extraordinary conference. Actually my first time here. Really?

02:53

You've never been to an SMRP? No, either five. I've been it's been fun. A lot of education going on?

02:59

Oh, man, there's so much good conversation. Big time.

03:01

Yeah. And and I'm always into that education, collaboration and innovation, you got to get together, you got to they just have it here. It's all in one spot. You know,

03:11

actually, something really occurred to me as I sit here and listen all this sort of for the first time. So listen to I feel like, at the end of the day, one of the biggest things that you said collaboration, so it struck me is one of the big things that I think inhibits all of the adoption of this technology is challenges with collaboration. And for my purposes, I feel like that the the key source of that is territorialism. Right. So it's, it's different domain expertise, feeling like, hey, I want to maintain my value, I don't want to give up that value. So I'm gonna kind of hold my cards to my vest, I'm going to judge, we're not going to work together. And for me being at this conference, all those barriers are stripped away. You got ot professionals coming here to learn it. Technology, you got it technology, trying to figure out how to make it work within the OT environment, these conversations, they're stripping away all of that which I think enables collaboration. So

04:07

I agree with you 100% When I look at how the pandemic I think pre pandemic, we were really territorial. You know, I'm gonna hold my cars, I'm going to do whatever I need, I'm going to protect my whatever my my fiefdom, but what I, I see a sense of vulnerability, when we start going through the pandemic, and the necessity to realize and come to that realization that I do need help, that I do need to collaborate and and find the individuals that want to reciprocate. Because whether we like it or not, we're in this boat together, we we've got to succeed,

04:41

oh, it takes a village, there is no way any particular group in an organization is going to figure it all out.

04:46

And I believe, especially today, with the level of innovation, the speed, the velocity of that innovation, that technology. I believe that it requires that because you just Can't you just can't keep up?

05:02

Honestly. So I just this is just my perspective. I guess this is I don't we have any specific questions just talking about

05:08

oh, man, this is extemporaneous baby. Okay, around the coffee table, would you? Lowen? Yes, that's all it is. And I really, this is the way because it's, from my perspective, people need that. See that human side, this is real. Okay, so just go. Okay, so.

05:23

So for me, when I talk about those barriers, and the collaboration and the requirements and how it takes a village, it's in, it's really where I live in helping figure companies figure out how to extract that value. The amount of expertise that it takes to grab data, send data, process data, send it again, put it in the right languages, analyze, break it down, send it again, put it up on screen visually, that is a host of technologies and expertise. But then you have to actually get some insight from that data, which is its own expert, yes. Then the ability to do anything with that and understand how you work as an organization. Yeah, what you're going to be able to react to how quickly you're going to be a react to it. If it is even valuable for you. That is, again, all of its own process expertise. So realizing that that entire chain, from data to value is 1520 different levels of domain expertise, you have to work together. And if anybody's siloing, and everybody's trying to figure it out, I it's it's interesting, I sit in conversations where we're about to implement or or a maintenance team or reliability engineer want to implement a solution. We talked about it, we design it, we think about it, we come up with a price, now they have to go sell it, and I get frustrated, because the idea is Wait, where's that guy? Why isn't he in this room? This is a absolutely has to be a conversation that we're all having together. Otherwise, it's two completely separate conversations that have different meaning for different people. We got to be working on it together

06:57

like that. And we we too, we fail at that. And you're absolutely correct. The Is it important when we start talking about extracting value? Why is that? Why is that an important conversation? I see a lot of companies that are just sort of doing the same thing over and over? And do they see that they need to extract value? How do you get companies to realize that extracting value looking at your business and proceeding down that road?

07:27

You know, it's for me, that concept came when so many of the IT companies got really excited about what they were going to be able to sell to manufacturers to the OT environment. But being able to do it being able to derive some insight is its own expertise, the IT companies can't necessarily provide, they can provide a lot of the tools that I mean, let's face it, a lot of the lot of the hardware and software is just tool sets to be able to use together some insight, that insight is very heavily a process oriented effort. And then whether or not the organization can actually do anything with that insight react quickly enough. We act efficiently enough that conversation, to be able to put all that together, I need to put it all together to be able to understand what value can I take away from it, I get that we're trying to measure it in terms of ROI and metrics and so forth, but actually have to go get that value, which honestly, the value will come from the people who are operating the value will come from the people who are on the ground floor, making everything in these facilities. We're not bringing the value the software isn't bringing value AI is not bringing the value. We're all just enabling the value. But it's really going to come from that end user, the person is going to take advantage of it and bring it back to that organization. And just understanding how to extract that from that entire conversation. I just it's complex enough. It's worthwhile to have across disciplines.

08:54

But but it seems big. If you got to looking at an organization, and if I look at an organization, it's it's complex. Where do you where do you have that conversation of saying okay, God, it is complex, I don't want to overwhelm you. I know that you have your your day to day jobs have to you know, you got to do certain things, but we have to have this conversation. How do you begin to broach that subject and begin to have that conversation and then from an incremental point of view, be able to have a say, Okay, let's go down here. How do you do that?

09:28

So different for every organization, right? They're all in different stages of development they have they have i It's funny, I have an idea that came to mind I met with a customer is a global customer. The engineer came in the room and said, so I've got a bought these five VR goggles. I'd like to write I'd like to integrate them into our system. Okay, that was the whole scope of the project. No way. So Alright, so first of all, what we really need to do is take a step back and have a universal understanding of What value means to this particular organization? If VR is the technology for you, we'll sort that out down the road technology is sort of the second conversation to have. That's how we implement whatever value. So let's start by talking about what are you trying to get out of this? And so that particular guy didn't have an immediate answer associated with that. So now that's how we kind of bring other people in the room and start talking about what value beans to that organization. That's where I was. So

10:28

give us an example of what value looks like. It's just in general, I mean, you've had tons of conversations, what does that mean?

10:37

So value. So in certain cases, just an example for a particular customer is you're trying to solve a problem, right? And so in this example, problem, yep, yep. happened so value to that customer. They themselves know what they're facing out of the market, what are they trying to achieve? It's better flexibility. Is it reducing downtime, right? Is it better safety, better compliance, whatever that is, can the value come? Where are the opportunities within their organization, that they can get that value that contributes to that goal, right, it's sort of specific to their corporate goals, then we can figure out a technology solution to go get that value. And if we have to have the right people to extract that value, or the ways to make it easier for them or enable them to extract that value. It's really about meeting corporate objectives.

11:25

So this happens quite a bit, where we're, to your point, we're trying to identify value, where's the value, let's extract that value, and identify what we want to try to solve many times. And it's happened, and I've seen it, and hopefully it doesn't happen as often as it used to. We forget to pull in that frontline individual, one that really understands the real problems out there. Probably the biggest, you know, like, you guys are trying to solve this. This is not my problem. This is not a problem that I think that you need to be aware of. Do you in that effort? Do you make sure that the right individuals who are on the floor are part of that conversation?

12:04

It absolutely has to be in and oftentimes, we find, or at least I find in my role, that I'm doing the translating a little bit. Right. So there's definitely some resistance to say, operational teams making corporate level presentations, there's resistance to corporate teams digging in to operational level details. So oftentimes, I find myself being the translator or the go between or the bridge. But the preference every time we can do it, is that we all have to be on the same team.

12:35

Yeah, right. Yeah. And does it ever stop? How do you how do you maintain? Or how do you continue to slowly improve that? Value extraction? Right? It's not a project where it has a beginning. And end state isn't an ongoing mindset culture.

12:53

I think it's a super, it is absolutely culture, I think you're 100%, right. And it's all about creativity and curiosity. Right? So defining value, right? Thinking about the concept of value, what does it mean to me? How could I possibly get out of this, what are our capabilities, you have to be very curious about each other's domains, you have to be creative in terms of thinking about different ways I can get it if you can create that culture of rested of curiosity and creativity. And to me, the number one thing that underlies that from a lot of the stuff that I research and read is you got to have trust, right? So you got to break down the barriers between your OT and your it and your corporate and your finance groups. Yeah, you got to be able to speak openly, you got to be willing to say, hey, you know, I've got this thing over here, I think it could salt we could get a lot of value out of it, it's exposing weakness I have, but I got to be okay, exposing that because there's real value there. And I know what I'm talking about.

13:53

So some of the things that I love that I love the fact that you got to trust, creativity, curiosity, interesting terms, when it comes to your organization, some of the that the way organizations behave, right, this is an outcomes it has to come from the executive to really establish an environment that allows us to make decisions and not get ridiculed or or belittled if we make a mistake, right, because that, that that's like a cancer in your efforts to try to create a culture that is curious and collaborative and trust. We there's a lot of work and we haven't even begun to solve the problem or extract the value. We're just trying to get the culture right. And to be able to get the curiosity I love that leadership leadership, tremendous

14:46

amount of leadership is needed right now. We have to be able to bring everybody to the table. I like that give people the opportunity to speak up even if they don't know what I mean. I love that fact that everybody here at this conference. There You've got guys that know everything there is to know about a chiller trying to learn what edge computing is. Yeah, they're here. They're trying to figure things out, and guys that are trying to sell in the edge computing. Hey, what how is it that this works such that we can create some sort of value from that? It's, it's, there is value in grabbing tons of data, sticking it up in a cloud, creating some analytics to give us some observations. But at that point, it's got, it's just observations. There's no value there yet.

15:27

See, and I just I love the way you're absolutely right with with, you have to establish that leadership, a great culture. And I think if you create that curiosity, culture, Mm hmm. Then Then there's nothing stopping you. Mm hmm. Then you can begin to really, truly extract value from, you know, the individual on the floor all the way through and sustain it. Right? Yep. Because it's one thing if you if you don't sustain it, right, yeah. Then it's,

15:58

it's not just about my expertise. It's about my ability to be creative in domains that I don't understand yet. But I can bring my piece to the table. And through that effort of just thinking and creating, I mean, human beings are incredible, right?

16:14

Well, that's exciting stuff. I do like that. It's and I always say that the technology is the technology, it's always people

16:20

always present

16:22

and it's without a doubt. Alright. Somebody's gonna say how do I get ahold of Rob? How do I get ahold of

16:29

Rob? Oh, no. bayt.com. That's it. Yeah, you're there. Yeah, you're there. Everything you need to know.

16:37

Hey, thank you for being on the industrial talk podcast.

16:40

No, I really enjoyed this thing. This

16:41

is good, I think great insights. All right. All right. Thank you very much for also joining the industrial talk podcasts. We're gonna wrap it up on the other side. So don't worry, don't fret, we're going to have that contact information of Robin, and much, much more thank you to current as well as Fluke reliability for sponsoring the industrial talk podcast at the 29th annual smrp conference. Excellent, excellent event, put that on your bucket list. So stay tuned, we will be right back.

17:12

You're listening to the industrial talk Podcast Network.

17:17

That was a great event, Rob knocks it out of the park. And again, I want to make sure you understand manufacturers, industry, as well as anybody else. We need to solve problems. It's got to be coming from the customer's perspective. We can't just deliver solutions thinking that the customer needs. They know what they need. They know their pain points. They know their challenges. Yeah, that's what they know. So reach out to them, get their input into the solution. We've got to educate, we've got to collaborate. We've, we've got to innovate. But we need to have that back and forth conversation to be truly successful. Doc got it. All right. Be bold, be brave, dare greatly hang out with people like Rob. He's bold, brave and daring greatly, and you're going to change the world. Thank you for what you do. Thank you for joining industrial talk. We're going to have another great interview right around the corner.

The post Rob Mora with Novate Solutions appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Spencer Brooks, Founder and Principal of Brooks Digital about “Website redesigns don't have to be complicated, frustrating or messy – Welcome to Agile Website Redesign”.  Get the answers to your “Agile Website Redesign” questions along with Spencer's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SPENCER BROOKS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/spencerbrooks/

Company LinkedIn: https://www.linkedin.com/company/brooks-digital/

Twitter:  https://twitter.com/spencerbrooks

Company Website: Brooks Digital | Web Design & Development Agency for Health Nonprofits

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

website, spencer, industrial, templates, agile, people, listeners, scott, business, prioritize, quadrant, brooks, build, wix, incremental approach, work, platforms, content, industry, big

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go, Hey there, welcome to industrial talk, where we celebrate industrial heroes such as yourself, you are bold, you're brave, you dare greatly you solve problems, you're changing lives, and you're changing the world. As we speak this very moment. That's why we celebrate you on this podcast, we have a gentleman by the name of Spencer Brooks. And we're going to be talking a little bit about nimble, nimble or agile website redesign. And I think right now, that is a great topic to have. So let's get our car rack in.

00:59

So we're going through a homepage redesign as we speak. And that just begs the question of what you want to try to do, what do you want to go with your website? How do you want to engage individuals on the website? What do you want to do? And I mean, those are great questions to ask. And especially in this sort of post, new world that we live in, I think it's a great, great opportunity to be able to just ask specific questions. Now.

01:28

With that said, with that said,

01:33

I am going to talk a little bit and if you're out there on the video, if you just listen to the podcast, you listen to podcasts, that's fine. Picture, picture, what I've got an engagement quadrant, because I'm going to ask these questions. And this is what you have to start thinking about.

01:51

When you start developing content, and we've been doing that for the past, whatever contents everything right, you get it out there, you get that attention, you want to be able to engage people, and you want to be able to get their feedback, and you want to hopefully open up doors for opportunities. Now. I've put together this engagement quadrant and what it just does. So you have four areas quadrant, right? And to the right and to the top. The top is great content, right? So at the top great content, what is that it solves problems? It answers questions, right? It's short, it is relevant to today's challenges. To the right of that our max entertainment. Is it humanized? Is it fun. So if you combine something with great content that is also entertaining, then you have a greater opportunity to engage, right? It just makes sense. It's but but if you look at the quadrant to the left, if you have sort of a sort of a lazy type of entertainment, it's boring. sameness, doesn't set itself apart. And the poor content is like, hey, it's all about us. It's an infomercial, you're not helping anybody, you're not trying to solve problems, you're just saying, hey, it's us, then your engagement, the opportunity to engage the time that people are engaged on your content, right? is limited. If any, right? I'll be the first to admit, if I see something that is boring in the same and it's like an infomercial, I'm zipping right by, and I'm sure a lot of other people are doing the same. But if I see content that is truly relevant to today, solving problems, that is human and entertaining, then me my time to be able to learn increases. And within that's the bottom line, we want to help people learn because we're all about that education, collaboration and innovation. And you can't do that without that education and learning. So if you're out there on the video, you see the little quadrants, you see it if you're out there on podcast, you sort of get the picture but I'll have it at industrial talk comm you just sort of download it. Every time you create that particular you know your your content, think about those components. And I and and really, it'll improve now. Let's get on with the interview. So we're going through a industry, industrial talk to Dotto is happening. And we want to make it easier for you to get information, we want to make sure that it's easy for you to get it and it's entertaining, so that you consume it and that you know what are better and we're highlighting the best within industry. And we're able to do that because we're going through another redesign. It's and

04:51

with, with this one agile website redesign and what Spencer brings to the table is a really nice approach to be able to do

05:00

It's not overwhelming. It's not. It's not, you know, a big job. It's just an incremental approach to be able to

05:10

change and give you a little bit of fresh perspective on your website. Because sometimes we just get a little old we get a little lacks and right now is not the time. All right. He is the founder and CEO of Brooks digital. He brings a lot of street cred when it comes to this particular topic. We've got a lot of information out there and we're going to be talking about agile

05:34

redesign of your website. So enjoy. Spencer, welcome to the industrial talk podcast. Thank you very much for finding time in your busy schedule, schedule. And to join the wonderful, absolutely wonderful listeners of industrial talk. How you doing? Hey, Scott, I'm doing awesome today. Thank you for having me. I'm excited to share what I can with the listeners. I like it. I like your setup. You got I mean, you really sound good.

06:01

Thank you. Right That's that's always what I want to hear. You do? broadcast voice? I tried man you write on it. You got your your windsock you got everything happening. There you your five by five. All right, for the listeners out there. Spencer, give us a little background on who you are. Sure, yeah, well, I run a company called Brooks digital. We're a digital agency. So we build websites, mainly for nonprofits who focus on a particular disease or disorder like diabetes, cancer, things like that. And we do that by taking a particular approach an agile approach to doing that, which sort of prioritizes responding to change, and adapting to, especially in the healthcare industry, and things like that things change very rapidly. So we want to take an approach with online, the website and digital presence that can adapt to that changing environment. So that's, that's what we specialize in. Alright, listeners, you're saying to yourself, Scott, how come you have this gent on the industrial talk podcast, because you need to hear about agile websites, you have to understand that your website is well questionable. And there is a way of being able to take that questionable website and put it into a way that can definitely be an asset to your business. Because that's what's real important. You're in it. Don't come to me and say, Scott, that's not important. It is important. I'm just here to tell you. And when Spencer connected with me about agile website redesign, I just said, yeah, that's important. And industry needs to hear about it. Who I'm worn out by yelling at everybody. That's if they really care. No, you do you need to care. So let's, let's define a little bit about what agile website, what does that mean? What are we doing? Yeah, that's a good, it's a good question, Scott. So with that, I mean, without giving the entire history lesson, no one needs to take notes here. Right. But the idea with with agile website redesign is maybe back, I don't know, 20 years ago, there's a group of software developers and they noticed a problem that they would take years to develop some sort of digital product. And by the time all those years had passed, the product that they had developed, the piece of software was no longer relevant anymore, because the problem had changed. Or the industry had changed. And they said, you know, this isn't working, we can't, we can't spend 235 years trying to figure out and build something, and then launch it. And our assumptions are totally off. So the idea with agile came about because they said, and it's true with website development, with software development with product development, they said, We need a way to build something that's rather complicated in a way that we can actually change and adapt that on the fly to the market conditions to even our own knowledge about what it is that we need, and and adapt that so we can track a moving target. So that's in a nutshell, what agile is about is about prioritizing change and responsiveness during the process of developing a website, either. So just putting a pin in the ground. Yeah, so here I am. I'm an industrial guy. And I've got a company. And we've been in business for many years. And I've got that unfortunate problem called legacy thinking. And this is how we always do it. And this is what

09:33

the what I've seen in this pandemic is, of course, a situation where it would have been great to have a great website at this particular time to be able to facilitate hopefully some commerce or whatever it might be, is if I have a website and I'm My mind is like, I'm about 10 years behind.

09:51

Can you take us through a sort of a step by step approach to what that might look like? Her? Yeah. So if you're if you're already

10:00

behind the ball a little bit right now, I mean, first year, your, your sense of you said a little bit. I'm saying that there's a lot of people behind the ball quite a bit. All right. Yeah. So okay, so you're way behind the ball and you know, you're waiting on the ball. Don't stop pedal this right. Okay, there you go. Yeah, that's right. Okay, I'll be straight here. So yeah, I think the first thing that you need to realize is, number one, you don't have to do this whole thing at once you might have a big you might have, it could be a big project to think about, it could it's frankly, it's overwhelming to think about this, you could go Oh, man, like, I don't even want to open that can of worms and you shove it, you know, in a folder somewhere that you don't open for a year. Just remember, you don't have to do all this at once. The great thing about a website is that you're not it's it's not like you're constructing a building that you can't, it's very difficult to change this, you can, you can change your website every day or every second, it's it's flexible, it's malleable. And so you can launch a first version of it. And it doesn't have to be a complicated first version. And the next day, the next week, the next month, you can go and add something else to it. So if you're in that position, just First of all, no, you don't have to, you don't have to do it all at once. So once you commit to that mindset of saying, I don't have to launch the ultimate version of whatever I want my website to be right up front. And you can just focus on prioritizing your most the most important things that that the website should do for your business. And then after you launch it, then you can just work your way down the list and continue to add stuff and add more features that might be important or respond to changing market conditions and things like that. So I like that incremental approach. And it's sort of it really I mean,

11:52

it can be done. And I think that, from my perspective, listening to what you had to say, because I'm going through a redesign with my particular website, and of course, I'm sitting there going, well, it's got to be all or nothing. But you've just changed my view, I could get it. I get it to a warm and fuzzy position and boom, and then I could continue to add to it, I would imagine, correct me if I'm wrong.

12:13

Strategically, you don't want to put yourself in a bind. So it's sort of incrementally you can just keep on adding, I like that. Absolutely. The thing about websites is it can be surprisingly complex. Once you actually get into the details, it seems like Oh, sure. It's simple. I want a homepage, right. And then you realize that every single thing that's on that homepage, you've got to decide how it's going to be displayed and how it's going to be managed on the back end and all the rules about it. And you just spiral into a black hole. And so in that complexity, just mushrooms, the more stuff you add. So the real the key to taming the madness there is to to get very disciplined about chopping out all the things that you say, you know what we're going to deal with that later, and prioritize in a small bucket of things. And knowing that by saying no, right now, it's not like you're saying no, forever, you're just saying you're saying yes to that later on. And that's a big deal, because you can get totally overwhelmed. That is huge. I'm just telling you, that's a that's a great way of approaching the situation. So when when you're in a when you're you're engaged, Spencer, and when you're engaged, how do you? Do you have that conversation with clients and saying, okay, there's your, here's your existing website, or we need a website, let's just say we're doing with an existing website, you look at it, and then you start to have that conversation correct with your clients? Absolutely. Yeah. And so usually, there's some combination of my existing website is terrible, and it doesn't work, it's broken, it looks bad. All these things, usually, it's a combination of things that need to be fixed. And then also some aspirational things like, you know, I want to I want to add all these, these new features to help you support my business and to help to help grow it. And so it's this hodgepodge big melting pot of all these different things. And so I think, honestly, the first step is, in order to prioritize, you got to know what your priorities are. And so sitting down and saying, All right, like, what's if your website had a job description, if it was a person that was employed, 24, seven that never ate, and that never slept? And it just worked for you? And what is the job description of that website? What is it supposed to do? What are the most important

14:32

responsibilities and functions, and then that I think it helps clarify the key outcomes that the website should be delivering on and then you can use those outcomes and that way of thinking to start structuring and making priority calls about what should be included in the website for the first version. And so you have to develop a framework around which to prioritize before you can start making those decisions. Okay, a couple of things, listeners.

15:00

Keep note of it could be done incrementally. So don't come to me and say, Scott, I've got a website, but I can't do it. Don't come to me. It can be done incrementally think through that. The other one I really like, is job description for your website. That to me is an interesting, I like that. I like the incremental approach. I like that job subscription. That to me brings it down to the level that I can understand. I don't have to sit there at chirp tech talk. I can say, No, I want my website to do this. That's the job description. I like it. Why for industrial? The listeners hear of industrial talk, why is it important to have a good website?

15:39

I think if you go just go out anywhere, right? Scott, if you go out here in line at Starbucks, look around at all of the people in line at Starbucks, you know it or outside and take a guess at what they're looking at their heads, their heads, yeah. And they're looking at a screen, they're looking at a screen. And so I think from a marketing perspective, it's very important to just even culturally pay attention to where people are paying attention, and they're all paying attention to their screens. I think the I don't have a hard stat on this, the average person is spending hours a day on their iPhone, it's like multiple hours, literally. Yeah. And if you look at your own phone, you know, you can enable screen time on your on your iPhone, if you have one. Just look at how much time you spend staring at a screen. And you want to be where people are directing their attention. And so that's the I think one of the the biggest compelling reasons why you need a good website is because frankly, people are spending hours a day in front of their screen for and to simplify it. What is a good website? What is what's, how do you? Like? You know, I've been on our websites, and I'm not sure if it's good or bad. I don't even know if mine is good or bad. What what what drives a good website? Yeah, that's I mean, that is a key question. I think, first and foremost, a good website is going to, it's going to generate a couple of key outcomes. First of all, it's going to generate awareness for for your organization. So it's going to get eyeballs on you. So people are going to come and visit it, I think that's the first function of a good website is that it's delivering people to it. And then it is converting them at some to some kind of further engagement with you. So that could be signing up for an email list. It could be filling out a contact form or some sort of interest, like I want to have a sales conversation, and things like that. And then it's providing the resources that facilitate that process. So if you want to get someone's attention, and you want them to reach out, you know about working with you, then you that website needs to have the right information to address common concerns, you address objections and to deliver a person to you that, that as a lot of that information already answered, so it makes your job easier. So I think a website really has to facilitate that process of taking a stranger, getting them to understand that your organization exists to get familiar with you, and get common questions and objections answered, and then ultimately have them take whatever action it is that you want them to take after they view the website. And so I think if you look at your website through that lens, and some of the actions and the details are going to be different, obviously. But if you look at it through that framework, I think that's what a good website does. He Yeah, it's interesting, it

18:41

I'm just telling you right now, I do judge a book by its cover, if I go out to website and I find that that website is just not

18:49

not appealing to my eyes. What is I, I'm, I'm shallow, I'm moving on, I'm moving on to the next thing. And and I'm trying to find a website, a portal, a place where I can find information and not be offended. Meaning, you know, the colors are good. Again, a good user feel with this. And it's like, yeah, that's cool stuff. I'm more apt to say yeah, give me some information if that website

19:18

looks and feels and flows. Right now. I think that's a it's a good point, Scott in that design. It simply removes a barrier, right? It's not a good design is not going to make a customer necessarily because I'm sure you've gone to websites that look beautiful, but you have no idea. It's the information there's not good you're like what do you do? I don't understand. Right? Right. But a good design is going to remove as you set out that barrier Scott of credibility. So someone comes and looks at the site and makes that subconscious judgment call. This is I'm going to stick around this is pleasing to my eye don't feel like this looks like it was designed by someone's nephew. And I'm not sure about it. You

20:00

And then that person can get into the information. But all that being said, is that, frankly, I think you can, if you're, if your website looks like doodoo, but it delivers a ton of customers, it's probably a good website, although most websites also looks really great. So I think the design just removes a barrier. And it does. I, you know, it's funny, I've gone to websites that do provide a lot of good content, and they do drive and it's like, but it doesn't look good. And it's like, okay, and I'm sitting there with this bad attitude, but I'm getting the information I want. But I'm not fond of this particular website.

20:40

You know, it's, it's a love hate type of thing. Now,

20:45

there are templates out there, there are templates that are out there that you can sit there, you don't have to be.

20:52

You don't have to understand the color palettes and everything, which I would just my head would explode, my ears would bleed, whatever. But there are templates out there that can be leveraged and expanded upon, right? Absolutely. There are tons of templates. And in fact, probably the larger problem is just how do you choose which ones do you use? And but I think that's a great, a great space to start with, is just literally like, I mean, you could go to any what Squarespace, Wix even if you want to do like with a WordPress site, there are some templates there. And you can just get up and going and they provide a lot of great structure. So I don't think it's a it's certainly not a matter of the the tools not being there. It just kind of depends on how quickly you want to get going and how complicated you want things to get. See, you mentioned a couple of things. First off, I like the fact that you can look at these templates, they're out there. And I I find it stimulates

21:49

proper business thinking it's like, yeah, that that feels right. That's what I'm trying to do. And you don't have to sit there from a blank slate saying, oh, oh, what do I do? Is the color red decent. Now you can see it in these templates. And it's always a beautiful thing to be able to do that. You mentioned Wix, Squarespace WordPress. Can you explain a little bit about that? Yeah, of course. So there are tons of different website platforms. And frankly, they're all just different types of tools for different needs. And some tools are, are more complex than others. But something like where Squarespace or I was gonna say, where where spacing slicks,

22:34

you can do that a product, somebody probably heard it and said, I need to do that. Another web platform. Yeah, that's Yeah, that's gonna be I'm gonna I'm gonna launch squeaks. That's my new. My new business idea. I think legally, I'm fine. I'm fine with that.

22:50

Right. But yeah, those are those are website platforms that are you just build it yourself. So it's literally you, you will sign up. And they have provided templates. And you don't need to know how to code you just drag and drop, but in your content. And they have some pretty full featured, full featured features, I guess, where you can do blogs, you can have contact forms, you can portfolios of different kinds of work and contact, contact form. Maybe I already said that, but there's just lots of different stuff. So there's that. And that's probably the easiest to do. The downside of that is once your website gets to a certain size, and when I say size, I mean mostly complexity in terms of what it's providing, then it tends to not be as customizable because you are locked into what those platforms provide from a functionality perspective, which is great when you're starting because you don't have to, you don't have to decide every little detail, you just go. But once you get to sort of a next tier of website, you get into platforms, like WordPress, or Drupal is another one. And those tend to be kind of like a Lego kits in a way where they provide you these different components that you can structure and customize. So instead of maybe like, something like Wix would be, you know, you would you would just get a buy something off the shelf, plunk it down, versus getting the Lego kit where you sit down and you really decide how do I want to assemble this and build this and customize it and I can take it apart and assemble it in a different way to suit suit different needs. And it takes a bit more time to set it up that way. But the result is you do get something that is more customized to your particular business. And it would seem to be scalable to Yeah, exactly. It earliest. I had some issues with some other other platforms. And and I realized that I couldn't scale and then I went to my website is WordPress. And then I got all these little things.

25:00

logins. And then I could sit there and I could play around with it. And they, they, it was just like, I like the Lego analogy. Yeah, it's just like, there'll be a built in such as Oh, okay. Great. Cool. And, and.

25:12

But

25:14

I think that

25:17

there is a, for me, this is just me speaking listeners, I didn't realize the level of functionality that can exist within a website that is truly valuable to your business. So, like truly valuable. I,

25:34

I mean, people can connect with me on my website. It's like, it's just, it's a beautiful thing. I'm just telling you, what are the roadblocks?

25:44

I think when you're talking about agile and things like this, where you're taking this the the more of an iterative mindset, right? It's it's cycles is quite honestly, there is most stakeholders within your organization, it's might be other executives, it could be managers board, but whatever. They're not going to intuitively think that way. And so if you are, if you've listened to this, and you said, you know, what, I'm savvy, I've got this, this is the way to do it. There is there's probably some other people involved in that decision that are gonna say, well, do we have a Are we going to build all this at once I want it strict, you know, it needs to be all scoped in entirely upfront. And they're going to want to do it the good old fashioned way, which is to build a big honkin website with all the bells and whistles. And, and, and there's going to be some there, there might be some conflict there. So I think really, the biggest roadblock is conceptually just getting everyone on board and bought into the process that you don't have to do it all at once. Break that mindset. No, I'm telling you, man, that is an aha moment for me. I like that. I like it a lot. And I think that

26:56

it's a great way of moving forward, creating a new website be agile, again, I guarantee you, you can benefit from a new website. It changes your perspective. Now we're gonna have to wrap this up. Spencer, how do people get ahold of you?

27:15

A couple ways. First of all, you can go to the Brooks digital website. It's just Brooks dot digital. It's not calm. It's one of the fancy ones. Wow. Yeah. So there you go. You can also send me an email Spencer at Brooks dot digital. Feel free to connect with me there as well. Like that. Again, it does. We'll talk we'll have all of the contact information for Spencer big time. I like that dotdigital that's new. Yeah, it's pretty cool, right? Like you get you don't have to fight with all the other dot coms. You just say oh, no, whatever. I don't. I can just do dot digital or dot. There's tons of

27:51

Yeah, there are tons. Alright, listeners. That is Spencer, thank you very much for joining the industrial talk podcast Spencer. You're pretty welcome, Scott. It's my pleasure. Excellent. Again, listeners do not go away. We're gonna wrap it up on the other side. So stay tuned. You're listening to the industrial talk Podcast Network.

28:15

All right, his name is Spencer, Brooks, Brooks digital, is the company. Let's just be real here. Look at your website, see if there's ways to be able to improve it, and improve the experience of the clients that you serve as well as the future clients. Think about that. You can approach it from an agile perspective. It's all doable, and especially today, make it happen. We've got three events. I'm going to tell you just go out to industrial talk. COMM one is the IoT solutions World Congress brought to you by industrial internet consortium and fair Barcelona. And then we have the manufacturing and Technology Conference that's coming up in November. And it's out there on industrial talk.com. And we're going to put together a mastermind in utility. big topic, big conversation. All right, be bold, be brave, daring greatly. and hang out with people who are bold, brave and daring greatly, and you're going to change the world. Thank you very much for joining the industrial talk podcast. We're gonna have another great interview right around the corner. So stay tuned.

The post Mr. Spencer Brooks with Brooks Digital talks about Agile Website Redesign appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Dave Lakin, CEO at Acacia Business Solutions about “Returning to the Workplace with a Focus on Honor, Truth and Integrity”.  Get the answers to your “Integrity Leadership” questions along with Dave's unique insight on the “How” on this Industrial Talk interview!

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00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get all right. Once again, thank you very much for joining the industrial talk podcast, the number one industrial related podcast in the universe. You know what came to mind as I was thinking over the weekend, you are the miracle, you are the hope. You are creators of dream you industrial, you know, hero, because you are bold, you're brave, you dare greatly. you innovate. You're changing lives, and you're changing the world. I don't think I'm overselling that one bit. All right. Dave Lakin is in the industrial talk hot seat. He is the CEO of Acacia business solutions. And we're going to be talking about honor, truth and integrity. bringing that back into your business, let's get cracking. Yeah, I was just thinking over the weekend. It's like, it's, if you're not, if you don't think that you're a hero, if you don't think that you're what you do is important. I want you to just recognize that you are the creator of miracles. It's because of your innovative thinking that you create miracles. It's because of your innovative thinking that you're creating hope. And it is because of your innovative thinking that you're creating dreams. And again, I yeah, I might be the biggest Gomer, for all things industrial. But I truly believe it, you need to believe it as well, because it's that important. And especially now, holy cow, there's a lot going on a lot of great stuff happening. pencil and paper time. Let's get cracking on that pencil and paper time. This is in Barcelona, this is a great event. Let's get back to normal. That's what I want to do. This is October 5 through the seventh. It is the IoT solutions World Congress been broadcasting there for the past couple of years, except for last year. And I'm just telling you IoT solutions World Congress, the industrial internet Consortium, they put on a fabulous, fabulous event. And of course, it's Barcelona, what can you say about that town? A lot, because it's great. All right, put that out there. That's October 5 through the seventh. The next event that I want you to put out there is the manufacturing and technology show. And this is in Cleveland, Ohio, Cleveland, Ohio, and this is November 9, through the 11th. And again, we were very fortunate last year to be able to go up to Cleveland. And it is a wonderful place with wonderful people. And I'm just excited that I'll be broadcasting from this particular event. And just, I don't know, man, it gets itchy to get like back into sort of the swing of things and start truly, truly celebrating the wonderful women and men of manufacturing the women of men of industry, the women of men of innovation, it doesn't really matter. Let's just begin that celebration because you deserve it. All right. Again, we are going to have a great conversation. Good, good interview, Keisha business solutions of the company, Dave like and that's L a k i n is the CEO. And I really enjoy the conversation about honoring, bring an honor and truth and integrity back into the workplace as we start to open doors back up. I think that that is a really wonderful thing. So enjoy this interview. Dave, welcome to the industrial talk podcast. Thank you very much for finding time in your busy schedule. Calling all the way from Huntsville, Alabama, got to share with us some great coaching insights wisdoms, for you listeners out there. So I am going to be absolutely jacked about this interview. As you know, I will Dave, background, give us a little 411 on who you are.

04:13

On March Scott, appreciate you inviting me to be here. I'm an executive coach. And I work with medium sized businesses to make them better, stronger, faster, more profitable, more efficient, and and to be more competitive and successful in the market.

04:30

How did you get into business coaching?

04:33

Well, I'm a licensed program manager and I'm a retired Navy Chief Petty Officer. And I finished up at never headquarters and went from there and the program management got burned out and decided that I really loved helping people like I did back in the Navy and transitioned into into coaching and been down for about eight years and I love every minute of it. So it's my full time gig.

05:00

Acacia is the business name, which is great. And you've been at it for what? eight plus years? You said? Eight years? Yes. Login. Alright. listeners, we're going to talk a little bit about a number of things. And so stay tuned state, like, state the issue here. What are you? What are we trying to solve with this conversation there? Dave? What are we trying to highlight? What is this, this this topic that we want to drive into, and I see it, but I want you to tell me about it.

05:37

The short Cliff's notes version is returning to the workplace from now everybody's been kind of sheltered in place. And we're, we're slowly getting back out there now. And in, you know, out of our home offices into the workplace. And you know, one of the things that the across the country we've been suffering with, for the last several years is, we're getting pretty hot and loose with the idea of truth and honesty and integrity. And, you know, that may work at home, but it doesn't work so well in the workplace, and especially with customers and vendors and things.

06:12

So it's been about a year, over a year, it just seems like it's dragging on, it seems like 10 years, FYI. But all of a sudden, you're right, that this is an interesting change that's taking place in the workplace. Companies have if they made it through the year, they're surviving, and they're trying to rebuild, and they're trying to prosper in this, whatever that next normal is. But you've identified this whole principle of honor, truth and integrity, why what's what's taken place to where that has to be identified and highlighted. I don't

06:47

know, we all want to, we always want to put our best foot forward, right? And, and make ourselves look good to prospective hires, and to vendors and partners in the marketplace. And particularly to our customers, right, the people we're working with, even you know, in the contracts world, we want our customers to just love us. And so that takes us into exaggerating our capabilities, not performance, you know, where we've worked, what we've done, you know, in the, in the whole safety world, you know, we're just as safe as we can be, you know, and, but the reality of it is, maybe not so much. And, and so that's a, that's what we're struggling with. And we take it beyond that, you know, we call it exaggerating white lies, and business ethics, things like that. But at the end of the day, it's just not true. And so where do you draw the line on it? Right? Where do you Where do you say, that's just not true? We can't, we can't say that to our customers, because we have to be able to back it up with performance, right? You know, if we, if this is our safety record, then then that means nobody's gotten hurt, you know, nobody's smashed the foot, now, nobody's lost a hand, we got to be able to say that our capabilities of our product, you know, are great up to this point. But that, but that's where they drop off. We're working on it. But that's, that's our limit. And if that means you lose a contract, I would I would much rather lose a contract. Because it would have forced me to exceed our capabilities and put our future work in jeopardy. But also, you know, maybe potentially put lives in jeopardy, too, right? So yeah, but

08:26

here's the here's the dirty little secret, right? If I submit a RFP, me to you not to say, view you, but let's say business out there, and, and I'm looking for, I'm looking for price, right? I just don't because I'm still in a in a position of I'm trying to survive, I'm trying to keep my doors open. I'm trying to rebuild, I'm trying to figure out the way of being able to prosper in this next normal. And on both sides, I'm looking for cheap and on your, their, their side, they're looking for doing it, right. So there's this mutual and, and the other thing that is a dirty little secret, if I am truthful, like everybody should be, if I'm supposed to be driven by integrity. I'm going to I am going to, unfortunately, maybe reveal a little my dirty laundry and and, and lose, like you said lose opportunities, and I can't afford to do that. What do we do? How do we change that? What are what are some actionable items that we can sort of leverage?

09:32

Well, that's that's a real problem. Right? You know, yeah, absolutely. So so what happens is, you read the you read the requirements of the contract, and then you build a proposal that that absolutely, at the very minimum, if I'm just barely meeting the requirements, this contract, then it's going to cost this much. Right. But But you know, and I know and the contractor knows the sponsor knows that that this can be 100 change orders, you know, so so this is what change orders cost, it's what you know, you usually have to put up, this is what man hours cost at these different levels. This is what materials cost, this is what research and development costs. And, and so you have to lay out all these other things. And they're going to compare you against the reality of the people they're used to working with. But I would much rather come in on on truth and integrity, because, you know, you're fighting against somebody, they might have three other guys lined up who have done this work for them before. But those three other guys also have a reputation they carry with them. Right. So yeah, they do good work. Yeah, they get done on time. But, you know, we get eaten alive and change orders, and things like that. So, you know, even if you're the new guy, if you come in with a spirit of honesty and truth and integrity, and say, This is what it's going to cost a minimum meet the, this RFP. But this is my, you know, my ala carte set of fees, that, you know, we're likely to walk into, if change orders occur, and they always occur. You know, most contractors know that the the real money's in the change orders, right?

11:13

Ah,

11:15

yeah, that is the case. So a couple of analogies here, one. Here in Louisiana, we have the causeway bridge, and there was a big project that was awarded to a particular contractor. I don't know the details of it, but that particular contract is in dispute. And the reason it's in dispute is that we naturally, we, the majority of people gravitate to the it's a commoditized market out there to a certain extent. So I'm going to gravitate to the cheapest provider, unfortunately, it's just a commoditized market. Well, that is a problem they use. From what I understand pour equipment they're trying to cut around, they're trying to make their margins are doing everything they can. It is a failure on both parts. Right. So with that said, I hear what you're saying day, Dave, and I and I'm all just like, Yeah, he's right. It's got to be about honor and truth and integrity. How do I, how do I communicate that with perspectives, prospects that I'm a, I'm a good person, my company's a good company, and we're going to, might be a little bit more but man, we're gonna deliver what do we do?

12:31

Yeah, everybody says that, though, right? So it's not like you're coming up with a new concept. No. Everybody wants to project this, this image of Look, man, you can you can trust this business is built on, on truth and trust and, you know, know, like, and trust, right? Yeah. And so, so we all go in with that position. But it's, it's the, you know, how did you end up at the end of the project, right? Normally, you're gonna have a meeting at the end of the project that wraps it all up, and says that you met all the requirements of the project. And, and, and you, that's where you get to ask the customer. So how did we do? Right? You get that customer feedback. And, you know, unless you're a brand new company, you have you have a history of that customer feedback, good and bad, you know, not every project is just going to go swimmingly, right? So you're going to have that history of feedback. So you can you can show this new customer that you've never worked for before. Look, I've worked for these 10 other companies and the Closeout project, we got these kinds of statements, loved working with them, you know, they did everything they said they were going to do which, just that right there would be amazing, right? They did everything they said they were gonna do they did on time on budget. And, and, and the project turned out great, just like we had hoped it would. So you know, so that's one thing is, is being able to show that history of great performance, right. But also in your day to day dealings, you know, when people can smell fear, they can smell desperation, they can smell I often, you know, we have we have these physical cues when we're lying, you know, tend to touch your face and look away from somebody and, and you stammer over the response to a question because, you know, the truth is too painful to tell you. Even if we even if we can't put our finger on what what a lie looks like, instinctively. Intuitively, we know what a lie looks like. We can tell when someone's lying to us. So we're fudge truth. Well, much in the plain, white lies, white lies, right? You your boss has been, you know, two days a week he's been stepping out of the office, right is don't tell his wife that he's been stepping out of the office. Right. And and you know, the reality is he's taking dance lessons so you can surprise her on her 25th anniversary, but we don't want her to know that he's been stabbed But out of the office, right? So she calls and says, where's Henry? And you say, Well, he's at the worksite. I can't I can't get him right now. Well, it's a lie. Right? So those kinds of lies, nobody gets hurt, it's not a big deal. Fine. Could you come up with something else you haven't got put on the spot. So white lies, whatever. The truth can be painful, right? The customer calls and says, hey, how come you guys weren't out on site yesterday. And the truth is, because we overbooked ourselves, and we didn't have enough manpower to be out on site there. So we were on the other side, even though said we were going to be, but the answer that you give the customer as well, our foreman was out sick, we had two other guys had COVID. And we just weren't able to get up there. You know, when when did the lies stop. And we get back to truth and honesty with our customers. We just weren't able to get out there yesterday, we're planning on putting on extra hours or whatever the response is. But, you know, at some point, we got to draw the line and say, how far we're willing to go. When you make mission vision, core value statements for your business. It's all about who we are, what we do, and what we're willing to do for business and what we're not willing to do for business. And, and integrity has to be taken into account. They're in the military, when, you know, when I was growing up in the Navy integrity was one of our core values. And they, you know, early on in my career, they the Navy redid their core values, and it just want to honor courage and commitment. And I thought it was a real failing, they took out integrity. But you know, you have to have core values in your business, you have to, you know, you have to know what they are how you define them, your people have to know what they are. And your customers have to know. They have to see it in your day to day work, even if they don't know the words.

16:52

I believe and correct me if I'm wrong, Dave, I think there is a level of desperation out there that we want to stay alive, that the market is tight. There's a lot of factors impacting the economy got it. Understand. I think COVID as a whole has given us the approval to be vulnerable, to a certain extent. I'm not perfect. I'm not, you know, a superhero. In a sense, I have challenges. And to your point, I think it's, it's more beneficial. To be truthful in saying, I don't have the people I don't have I have people that are missing just because of XYZ, whatever it is, I think your customers can understand it today. Maybe pre virus, no. Post virus, yes, they can understand it. And, you know, put your adult pants on and we want to succeed. I don't think the statistics with these projects are ideal. I think that every project to a certain extent, has suboptimal results, whatever that looks like, but it happens all the time. But, but I think, to your point, if we, if we're driven by that, we can have these conversations, we can eat that Humble Pie a little bit better. And and yeah, it's not fun, but it has to happen. If we're truly wanting to succeed and flourish into the future. I think we have to do that. That's just my my two cents.

18:34

I agree with you. 100%. But you know, look at your, your, your Scott MacKenzie from the clan, MacKenzie, your type looking guy, you know, I'm, I'm retired Navy chief and, and, you know, we just, you know, we don't want to admit our weaknesses and failings and stuff to everybody. You don't want to wear him when you sleep. But, you know, I agree with you absolutely. Just got a man up sometimes and, and be able to go and say, you know, we didn't get it, we didn't get it done. We were supposed to yesterday, we're gonna go back and do a little redo. We're gonna get it right. You can count on us for that might take a little bit longer, but it'll be right when we hand project over to you.

19:12

It's interesting in industry, unfortunately, we always have all the answers, whether we have the answers or not. But we have all the answers, right? We have the solutions. We have the direction we have the you know, the golden goose, you know, and we just, it's it was just baked into the culture. Nobody. Nobody was vulnerable. Nobody said, that's, that's a job. Yeah, I could do it. I could do that job. And so I like that, but here we are. We're trying to survive. We're trying to rebuild. What are the roadblocks, you're preaching to me? It's good. I want to survive. What are the roadblocks?

19:53

Well, let's look at the other way. What are the roadblocks to continuing the lies right? We lose trust, confidence and credibility across across the line people who sit across the table negotiating with us. They don't know if we're negotiating in good faith, because we've lied to them before and they just don't know. So number one, it makes it harder to get them to the table. So you lose customers, you lose employees, you give them all those expectations, when they're going to come to your company, they're going to be treated, you know, with dignity and respect or, or, or like a ditch digger, who knows, but you know, they're going to be treated in a certain way. And then when they're not treated, at least that well, then then they get upset. And sometimes they leave, they say, you know, 90 plus percent of the reason people leave a job is because they don't get along with their boss, because often, that's because the boss wasn't truthful with them. And of course, you lose revenue over all of it. So the roadblocks for continuing down the road of a lack of honesty and integrity could be greater than the roadblocks to just, you know, to being on a strike. Yet, if you're, if you're honest about it, you may not get the contract. But you may not end up over your head and performing badly in the project either. So, you know, which, which is more preferable, you know, from the time that you that you get awarded the contract until the start date of the of the work, can you make up that last ground for where you need to be to be able to do the work? Maybe. But in that time, we try to make up that last ground, you could be out there trying to get five other contracts that you are capable of doing.

21:32

It's an edge, I look at it. Of course, it's a people challenge, but it's also an education challenge. We don't talk about that we don't talk about the necessity in business. We do. Say we do. But do we mean it about integrity truth on are all those those? Well want to think that we're that way, right, though, don't want it all thinking, we've talked about it, we talk about it. But really, when the rubber meets the road, you're going to say yes, we can do it and try to figure out how to do it. And then during the process during the project during the whatever the work, you figure something else out, it's now, and I would imagine now is the time for bold leadership. And I think that what you're talking about is this is necessary for a vibrant business in the future. I don't have luxury of taking chances, I need to have it done right done right now. And if I have, if I have trust in what you're talking about, I feel better. I will always recognize that sure. Things happen within projects, you didn't know that you could, you couldn't remove that bolt or whatever, whatever it is, you can only say so much course. But still, if we take that position, take that level of vulnerability. I want to have that conversation that truthful, integrity driven conversation. It's great that I leave anything out there. Because I love it. I do I love what you're trying to do. And I love what it's all about. And I agree with you 100%. All right, listeners, we got a couple of things out there. We've got adding zeros, the five disciplines of online training, which is pretty cool. And then another one from adding zeros of five discipline assessments. So Dave, where do I go to get that?

23:40

Well, the The only condition on those is I would love to have a conversation with you about your business and, and where you are and where you're trying to get to, just to make sure that those things are appropriate for what it is you're trying to accomplish. And then I will send you a link. If I think on your on your show notes, you'll have my email address. They get in touch with me and we will set it all up. Looking forward to it.

24:05

All right, listeners, we're all about that education, collaboration and innovation. We got to be driven to that we've got to create a business of resiliency. And we've got to do it with a sense of integrity, honor, and truth. We just have got to do it. Dave is preaching to the choir right here. I love what you are doing and what you are talking about from a coaching perspective. Dave, thank you very much for being on the industrial talk podcast. It's been a pleasure. I really, really appreciate it. All right, listeners, we're gonna wrap it up on the other side. Remember, we're gonna have all the contact information for a day. Acacia Business Solutions is the business. He is the CEO got mad skills, his team out there. They want to make sure that you succeed. And again, it's all about education, collaboration, can't do it on your own. You need people like Dave, and innovation, you got to look at business from an innovative perspective. All right, thank you very much for joining. We're gonna wrap it up on the Other side you were listening to the industrial talk Podcast Network. Again, thank you Dave for being on the industrial talk podcast and sharing your insights and wisdom into you know, the, the need to bring back that honor, truth and integrity back into the workplace can love it. Everything will be out there at industrial talk.com all his contact information and take him up on that free stuff that he offered. All right, to recap, we've got the IoT solutions World Congress, October 5, through the seventh, Barcelona is a great location, love the location, as well as we've got the manufacturing and technology shown that is November 9, through the 11th. Those are must attend events, let's get best worlds back to sort of back to normal, whatever that might be. Let's make it happen. All right, you are the miracle. You are the dream makers. You are the light of hope. That's what an industrial heroes all about. And that's what you are all about. Thank you very much for what you're doing. hanging out with people who are bold, brave and daring greatly. I guarantee you're gonna have a wonderful time changing the world because that's where it's at industry is where it's at. All right, thank you. We're gonna have another great interview right around the corner. So stay tuned.

The post Mr. Dave Lakin with Acacia Business Solutions talks about Restoring Honor, Truth and Integrity appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Lewana Harris, Personal and Professional Development Professional about “A stagnant mindset and the inability to get past challenging moments”. Get the answers to your “Transforming Mindset” questions along with Lewana's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Lewana and on living your purpose to the fullest by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

LEWANA HARRIS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/lewanaharrismhr/

Company LinkedIn: https://www.linkedin.com/company/oneok/

Company Website: https://www.oneok.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

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PODCAST TRANSCRIPT:

The post Ms. Lewana Harris Talks About Transforming Mindset and Strategies to overcoming a Stagnant Mind. appeared first on Industrial Talk.

The post Mr. Jeff Frick with Menlo Creek Media is talking Digital Twin and Increasing Your Digital Footprint appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Jennifer Abele, Senior Executive Director of Strategic Partnerships at The University of Wisconsin-Milwaukee about “Strategic Partnerships to Engage and Innovate the workforce of the future”!  Get the answers to your “Digital Transformation Education” questions along with Jennifer's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Jennifer and the wonderful team at the University of Wisconsin-Milwaukee and how you can up your Digital Transformation learning game through CSI by the links below.  All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JENNIFER ABELE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/jennifer-abele-2859684/

Company LinkedIn: https://www.linkedin.com/school/uwmilwaukee/

Company Website: https://uwm.edu/

CSI AND MARY BUNZEL'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/marytbunzel/

Company LinkedIn: https://www.linkedin.com/school/uwmilwaukee/

Company Website:  https://uwm.edu/csi/

PODCAST VIDEO:

BE PART OF EDUCATING THE WORKFORCE OF TOMORROW:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

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TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Ms. Jennifer Abele with University of Wisconsin Milwaukee Talks about Strategic Partnerships and the Workforce of the Future. appeared first on Industrial Talk.

The post Mr. James Upton with Ergon talks about the Science Behind Energy Based Hazzard Recognition appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Beverly Rider, about “Her Passion to Institute Good Change in the World!”

We in industry must be about serving others and improving lives without the expectation of anything in return. Beverly embodies such a purpose and is a real Industry Hero! Hear her story of industrial passion, purpose and giving on this Industrial Talk interview!

Find out more about Beverly and the wonderful team at Hitachi by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2021. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BEVERLY'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/beverlyrider/

Company LinkedIn: https://www.linkedin.com/company/hitachi/

Company Website: https://www.hitachi.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

The post Ms Beverly Rider And Her Passion to Change the World for Good appeared first on Industrial Talk.

The post Innovation with a heart. Conversation with Stephanie, Bill and Rob True Industry Heroes! appeared first on Industrial Talk.

The post Survive, rebuild and Prosper through Collaboration, Innovation and Education appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Amos Meiri and Chris Davis with Colu Technologies about “Engaging Local Businesses and Communities by Leveraging Technology to Provide Incentives to Support Businesses”. Get the answers to your transformative solution questions along with Amos' and Chris' unique insight on the “How” on this Industrial Talk interview!

You can find out more about Amos and Chris and the wonderful team at Colu at the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

AMOS MEIRI'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/amos-meiri-23002945/

Company LinkedIn: https://www.linkedin.com/company/colu-co/

Company Website: https://colu.com/

CHRIS DAVIS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/cddavis1/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Amos Meiri and Chris Davis with Colu Technologies talks about Leveraging Technology to Help Local Businesses appeared first on Industrial Talk.

We discuss current industrial news and insights that provide real solutions to real problems facing industry. We need to:

Collaborate

Innovate

Educate

With Speed

And face these Challenges Head On!

The post EP 04: Monday Morning Industrial Wake-Up News of the Week and Insights for your Success appeared first on Industrial Talk.

The post Mr. Tim Ward with Changemakers Books talks Resiliency and a visual path forward appeared first on Industrial Talk.

The post Mr. Leon Pieters with Deloitte talks about the global state of the consumer in a COVID19 World appeared first on Industrial Talk.

The post Dr Gleb Tsipursky talks about Business Strategies to gain Market Share and Resiliency for Success In a Disruptive World appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Andrea Fryrear, Co-Founder of AgileSherpas about implementing Agile Marketing into your Industrial success efforts. What is Agile Marketing you ask?!? It's about marketing speed, nimbleness, insight and focus on what is truly important for bring in real bottom-line value to your company. Learn more about Andrea and her wonderful team at AgileSherpas on how to step up your marketing game by leveraging Agile Marketing solutions. Find out more by the links below:

FREE AgileSherpas Resources: https://www.agilesherpas.com/industrial/

Company Website: https://www.agilesherpas.com/

Personal LinkedIn: https://www.linkedin.com/in/afryrear/

Company LinkedIn: https://www.linkedin.com/company/agilesherpa/about/

Company Facebook: https://www.facebook.com/AgileSherpas/

PODCAST VIDEO:

OTHER GREAT INDUSTRIAL LEARNING SOLUTIONS:

Infor's Educational Alliance Program:  https://www.infor.com/services/education-alliance-program

Infor's GenOne Program: https://go.infor.com/genone/

Festo Didactic: Blazing the trail in hands-on Industry 4.0 training: https://www.festo-didactic.com/us-en/

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Ms. Andrea Fryrear with Agile Sherpas is talking About the Power of Agile Marketing! appeared first on Industrial Talk.

The post Why You Need To Podcast – Ultra-Micro Content Creation! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

Now let's create Raving Ambassadors with your Podcast Platform. These are individuals and companies that love your product, service and/or solution. They deserve a “series” about them and what they do to solve problems. Powerful content, focused on them, they love you for it and will speak in glowing terms about you and your company. You want to close a deal, have your Prospect talk to your Ambassador. Give you the “Swag” to really close the deal. Learn more in this episode of How to Create Raving Ambassadors. Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

00:00                   Hi there Scott, MacKenzie, again, thank you very much for joining the industrial talk podcast. We are continuing our series on why you need a podcast, which is very important. It's gotta be a part of your platform, your digital marketing, your, your sales funnel development, uh, your branding. And, and I've harped on that. Either you do it internally or you find somebody to do it, but either or [inaudible] you gotta make it happen because it's a powerful tool, powerful platform. And, and, uh, it's uh, designed for success. And that's what we're all about. Now. We've gone through the sales funnel, you know, just sort of lay out of your target market. We've got internal, we've got your partners, we got your customers and we've got you even your targeted prospects. Within that, we highlight the heroes, the philanthropy. That's what you can do on a podcast platform and get it out there over and over again.

00:56                                    Now the last one, which is just sort of a result of that effort, is you create raving ambassadors. Those are the individuals that are going to sit there and go, wow, these are wonderful. I really enjoy. They just aren't just raving and vast. You, you have created the know, like and trust throughout your process, which is vital to any sales cycle, but now you're going to be creating those raving ambassadors, those individuals, those companies that that believe and know you will deliver on your promise. You solve problems. You listen to them and create solutions that make them a success. They are your raving ambassadors. You can't get to the embassador level if you're not caring and feeding and and making them feel special and be able to provide solutions for them so that once again, the platform, the podcast platform is just so uniquely designed to be able to do that.

02:03                                    Once again, you find them, you can see how they get engaged, they're there, you know who they are and you, you could say, Hey, let's get you on a podcast again. Let's create a series. Let's talk a little bit about what you do and and the solutions you provide and the content that is all designed specifically for for what you deliver. Now, let's highlight that once again, a win win strategy and then all of a sudden the best recommendation comes from those individuals who just love your service or whatever you know, product, whatever it might be. That's why the podcast in this platform is a powerful platform for you and your sales. Okay, now we're going to wrap it up. I'm going to go into the content again, we're going to start talking a little bit about the content, the micro content and define whatever it micro is based off of this content generating machine called the podcast platform.

03:10                                    And then the ultra micro content don't get, you know, wrapped up with that. There's a, there's a logic in that. Now those are the categories that, that uh, I have selected. If you have another category that's all good and dandy and that's fine, but you get it there. We're going to break it down into three segments and why this, the podcast platform is a powerful, uh, medium for creating content. So that's going to be next, next time. So we're going to wrap that up. So again, we're going to talk about what this one is about. Ambassadors, raving ambassadors. You need to do it once again. Go out to industrial talk.com. Find these series, embrace the fact that you need to do the podcast and make it happen. She look at that, man, that's only four minutes. We, we, we, we covered this particular topic in four minutes.

04:01                                    All right, next, uh, next segment. In this series, we'll be addressing content and content creation. And I'm telling you right now, you're not creating enough content. That's it. That's the bottom line. All right. Thank you very much for joining the industrial talk podcast. You need to be doing podcasting. You need to figure out how to do it, make it happen. Thank you. Be bold. Be brave. Dare greatly change the world. That's what this is, man. Isn't it a great time to be alive, to be able to do this stuff? So thank you. And we'll talk later.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast-sales-funnel-strategy/

https://industrialtalk.com/episodes/why-you-need-to-podcast/

https://industrialtalk.com/episodes/why-you-need-to-podcast-the-old-way/

https://industrialtalk.com/episodes/why-you-need-to-podcast-i-cant-you-can/

https://industrialtalk.com/episodes/industrial-podcasting-101-the-reason/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

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Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Do It For Your Raving Ambassadors! appeared first on Industrial Talk.

The post Why You Need To Podcast – Do It For Your Prospects! appeared first on Industrial Talk.

The post Why You Need To Podcast – Do It For Your Customers! appeared first on Industrial Talk.

The post Why You Need To Podcast – Humanized Content appeared first on Industrial Talk.

The post Ms. Hanna Naquin with SEMS, Inc is talking About the Positive Impact Young Industrial Leaders will Have On You Business appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this episode we address the “I Can't”. Out side of the fact that I'm not a fan of the I Can't mantra it breads complaining, discontent and a sense of hopelessness. So I'm here to say “Yes You Can”! If I can do it, YOU CAN DO IT! Your story, your insights, your Customers, Partners and Prospects story need to be told! Be Bold, Be Brave, Dare Greatly and Change the World! In this episode, embrace the fact that you're an “I Can” person.

PODCAST TRANSCRIPT:

00:02                                    Hi there. Welcome to the industrial talk podcast. My name is Scott MacKenzie. I've got my coffee in hand. I am ready to roll. We are talking, this is the series about why you need to podcast. Now we're going to go into other details and then we're going to get into the meat of it, like sales, marketing and the strategies associated with all of that. So just bear with me on these series of what I've just sort of laying that foundation. So, um, we did Y you had to listen to my why, why I got into ed, why, uh, you know, and whatever the why is. But, um, I've found it to be an exceptionally, uh, transformative time when I just said, okay, I'll do podcasting and uh, realized that there's a tremendous amount of opportunity in there from this particular platform. The old way, right? Let's, uh, we just gotta deal with numbness.

00:48                                    There's digital numbness. How do we, how do we differentiate our content from that whole numbness thing? And now we're going to go into, I can't, now I know you're saying, gosh, God, I love what you're talking about. I, I think this is great. I think that, um, uh, it makes sense and, and you haven't even begun. I'll tell you, I'll give you all the strategies of how to increase opportunities, sales, marketing, branding, but it has to start with the podcast. But you're saying, Oh my gosh, God, I can't. And then I'll say, Hmm, yes you can. And the reason you can do it is because, well, you're looking at a bald, middle-aged guy that said, I'll give it a shot. And I tried. So we shift over to this doggone NA, um, slide. It's nothing fancy. Once again, I'm not mr fancy pants and it's, yes, you can.

01:41                                    If I can do it, you can do it. That is the bottom line. Uh, you just got to put yourself out there. If you are not bringing this platform into your marketing mix, you're missing out on a tremendous amount of opportunity, which we will talk about in later broadcasts. But right now you can do it. Trust me, I did it. You can do it. But if you say, Hey, it's just a bridge too far, it's just a gap. Two grand. Uh, find somebody, but the reality is you need to do this and you need to bring it on in there and you go do that. But Scott, I'm not a Joe Rogan, I'm not even used Scott. And I'll say, yeah, absolutely right. It's you, it's your personality. It's your passion that you bring to this particular platform. And you're saying, Oh my gosh, God, Oh my gosh, I, uh, I, I don't have that much passion, but you do, you can just start out by just saying, Hey customer, can I just interview you for our podcast?

02:44                                    That's it. And our customer is maybe passionate about the services that they received and it just starts like that. Now I have a series out there called podcasting one Oh one. And you're saying, okay, what is it? And I, it is everything that you need to about podcasting, the hardware, the software, all of the stuff that I had to, you know, work through to find, to, to make the podcasting happy. So you don't even have to think about it. You just watch that and you can say, okay, I've got the mix. I've got the, I got the mixture I got. So everything is removed. You just have to make that decision. That saying, okay, podcasting is strategic to our business, which it is. It is about sales. It is about marketing. It is about Goodwill, not just for you, but for your customers. It develops a win win solution.

03:38                                    You can, and all you have to do is start out by saying yes or finding somebody to do it and then it rolls. And then maybe the first one's not a perfect. By the way, perfection and the desire for perfection is a goal that will never happen. So don't even begin to think about being perfect and podcasting because that ain't going to happen. You just have to do it. But I don't like listening to my voice. I don't like listening to my voice either. But we do it nonetheless because you have a message that needs to get out in a way that is in this world of digital sameness, this numbness. You differentiate yourself because you can, and that's why this platform is so powerful. And now all of a sudden you can say, okay, I'm going to interview somebody internal. Okay, interview them. And if it doesn't, you know, like it.

04:39                                    So what? Do another one? And then you're saying to yourself, okay, I'll do another one. And then you go on these buying a customer that likes you and then you go, okay, we interviewed that customer C all of a sudden. And it doesn't take a lot of time, energy and effort to come up with a, an interview. You don't have to be canned because podcasting is all about that human element that we talked about. So you can, so you go to that customer and you say, Hey, I'd like to interview you. Okay, what do you do? How you do it, blah, blah, blah. How can you help our listeners? That's all it does. And then you're rolling. And then you said you'll, you'll, you'll evaluate after and you go, well, I didn't like the way that sound. I will change it the next time. It's when you quit that you just, you never improve so you can't quit.

05:31                                    So you just keep pushing forward and roll it forward. And if you think, I haven't made mistakes, well you know, mistakes in the sense that no, nobody's died yet. Let's put it that way. Thank goodness. No, just mistakes. Like I'll stutter all mispronounce a name or I'll do whatever it is cause it happens. You just do it. You can, or you find somebody that wants to do it for you. That role, we flecked your values in your companies, your value as a professional. And it just goes, I do conferences and I interview people from all around the world and I represent companies, but you can do it. So a couple of action items. Okay. Couple of action items that we're going to go down first. Fine. I'll have this linked out there. Find podcasting one-on-one series. It'll talk about your, why. It will talk about the physical tools.

06:32                                    It'll talk about your, um, the digital tools that you need. And then there you go. It's all hit. And I mean you can find it out there, but there it is right there. And then, um, we're going to venture in to the next series. And that is when did we start talking about how you leverage this platform for sales, marketing and branding? And we're going to start with sales. Okay? That's what this is all about. You're not going to be a Joe Rogan, you're not going to be a Scott McKenzie. You're going to be yourself or you're going to reflect that company or whatever that might be. And be able to draw that passion out in your conversations and, and get, just roll with it. And then you provide great content going forward. And we'll talk about re-purposing using this platform. So there's a ton of great stuff that's available.

07:21                                    Now we're going to be talking about why you need to do podcasting. So next episode, the next episode we're going to be talking about sales and leveraging this platform. So we're going to get into nuts and bolts, but once again, it's going to be 10 minutes or less. So be bold, right? Be brave, right? Dare greatly always change the world. That's what you guys are all about. That's what this platform is all about. You too can be a part of it. Important. Okay. Take care of. Be safe. We will talk later. You are listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

Why You Need To Podcast – My Why and Find Your Why!

Why You Need To Podcast – The Old Way

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – I Can’t appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are starting a new series about Why You Need To Podcast! It is truly not a matter of debate. You need to include Podcasting as a vital platform for improving Sales, Marketing, Branding and humanizing your digital content. In this episode we begin with my “Why”. Why I started industrial podcasting and the positive impact it has had on my business. You can do this, you have to do this to increase opportunities and sales for ongoing future success. Find your podcast “Why” in this episode of the Industrial Talk Podcast.

PODCAST TRANSCRIPT:

00:02                                    Scott MacKenzie, and you're saying to yourself, Hey Scott, where is the intro to the industrial talk podcast? Well, this is a series and it's actually on the topic of why you need to do podcasting. Either you bring it in house and you figure out how to do it, or you find somebody to do it for you. But either way, you need to figure out how to begin bringing podcasting the powerful platform that it is into your sales and marketing and branding strategies, not just for 2020 but on into the future. It's, it's, it's just a medium that will be around for a long time. And if you're not in the game, somebody is going to be in the game and they're going to take advantage of it and, and, and, and you're going to be left out in the cold. So I've had a number of people I've done over, geez, 500 plus podcasts of just great professionals and many have asked me why I'm doing podcasts.

00:56                                    You know, man, he want to know my story of wow, I got into podcasting and, and if you are a listener of the industrial talk podcast, you'll know my story. But if you're not, and if this is the first time you've heard this, uh, I'm going to tell you this story. These are going to be videos. They're going to be 10 minutes or less and they're going to come on out all the time. And we're just trying to make sure that you are successful in your efforts in 2020 to leverage the power of podcasting and how, um, how I approach it and how you can approach it. And I'm here to help any way shape I can. So once again, 10 minutes or less, these are going to be videos. And, and today I'm going to be talking about why, why I got started and, and, and how it has evolved.

01:41                                    So what happened is I spent a lot of money, spent them on a lot of money, on the traditional stuff. I was doing digital stuff, but I was also doing some um, print and the typical at that time, typical, um, advertising. And you know what? I got for it after spending a lot of money, nothing. And I had a serious lesson that I learned that it is, uh, the, the death rate that exists within the Tricia traditional print is rapid. It gets out there, it dies and there's no way of being able to bring in or see what happens or if the message is resonating, there is a ton of problems. So I was coming back from a client and I said, and I was listening to a podcast and I said, doc, got it. I can do that. I just needed, I just wanted to change the conversation.

02:31                                    I had no plans of anything beyond that. I just wanted to be able to change the plan, approach a client and say, Hey, would you be willing to get on the podcast and talk about positive things and help the listeners be better at what they're doing? It was truly an other focus platform to be able to provide valuable content, tactical, valuable content for you, the listener. And it was, and during that I just said, I'm getting to know these guys and they make decisions and it's a real win win for everybody all around. And it opened up opportunities for sales, marketing, and branding and, and, uh, just, just multiple opportunities. And I said, boy, this is, this is a pretty powerful platform. This is, this is exciting stuff. And, and as a, as you fast forward, as you go forward in time, I realized that we in the industry need to begin to bring this powerful platform into our portfolio of marketing, sales, branding solutions.

03:38                                    And it's not that difficult. And in this, in this series, you'll see how I, you know, you slice it and dice it and create content and why and how the opportunities are missing. Just know that, that there's a best interest here and I want you to be successful. And, and, and for me to just sit back and just say, okay, I do podcasting and that's, that's just not me. And I want it. I want to share with you why. Okay, so if you are looking at this on a video, because it is out there, I'm gonna shift to a slide. And on that slide you'll see, and I'll try to be as communicative, the communicated as I possibly can, but I would, I highly recommend that you go out to industrial talk.com and find this series and you'll see the platform. And then of course I'm going to have the links in it.

04:27                                    You're not going to be left out alone here. But what you'll see is you'll see a slide. And I said, okay, what is my why? Why do I want to do this? And I and I went through this process. And you need to do the same thing. It's this is an industrial platform. You have to think about a platform that you can create that is in it. It creates a bond between you, your customers, your partners, your, your even your prospects. So it's simple. If I'm talking to you and you're on the podcast, we're creating a bond, right? It's, it's, it's spectacular. And I and I, I did not realize that when I went down this road. So it's, it's a really a great bond creating situation. It is a really valuable, this podcast, once it's produced, it's a valuable sales, marketing, branding asset. It's an asset and look at it as an asset and you can take that content, slice dice and do everything you possibly can with that particular product, that asset, it is all about the other.

05:35                                    It helps others, right? It is truly a helpful, beneficial marketing sales solution. It is also, you know, everybody saw, it talks about [inaudible], how do I create content? How do I, and you sit down and you adapt your computer and you start plugging away at trying to create, it's hard. Here is a platform that I can communicate, create content, slice it up, transcribe it, get it out there. I could create blogs, I can do everything from this individual podcast and I'm just, this is why I do this. It's about attention. It's about marketing, it's about sales. But more importantly branding, but very Mo, more importantly, is about the value it brings to your customers, your partners. And your prospects, they like it. It's important people like doing them. It also gains in that conversation. In this back and forth, it gains market intelligence. You truly hear from your prospects, from your customers, from internal extra, it doesn't really matter what are some of the market challenges, what are the behaviors that are taking place in the market and it also creates a platform for digital compounding.

06:59                                    Okay, here's an example one, I do a podcast and I do a podcast for X, okay? And then I will promote that podcast. They will promote that podcast and if they have customers that are on that poker podcast, they will also promote and then that customer can promote it to their prospects. See, it has a compounding effect and you leverage, you leverage as much as you possibly can out of that one single podcast, but it doesn't stop there. And I, and I'm just telling you, I just realized this. Now I get to squeeze as much content and repurpose not just from a video. I could create snippets. I can do all of this stuff from this particular podcast that highlights the individual that highlights the value you're bringing and you know what? It helps people, it helps people to do their job better. Everybody, and I mean everybody wins and that's why you need to, no matter what.

08:06                                    It could be me, it could be others, it could be internal, it could be external, I don't care, but you need to really thoroughly that the necessity to bring in podcasting into your portfolio of your sales marketing, branding, and we're going to go into great detail on why that is important because we're just going to continue to just sort of granularity, but right now you need to do it and I just highly recommend this will be out there on industrial talk.com you need to look at it today, figure it out, contact me. I don't care. I will help you in any way, shape or form. You just need to do it. Thank you very much for joining the industrial talk abroad podcast people. Be brave. Dare greatly change the world. That's what we're all about. Look forward to talking to you. Where do you know what we're going to talk about next time? We're going to be talking about the old way, the old way of communicating. So thank you very much. Look forward to seeing you on the next series of why you need to podcast.

PODCAST VIDEO:

OTHER GREAT INDUSTRIAL LEARNING SOLUTIONS:

Infor's Educational Alliance Program:  https://www.infor.com/services/education-alliance-program

Infor's GenOne Program: https://go.infor.com/genone/

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OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – My Why and Find Your Why! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Take a deep breath, step forward and include this powerful medium into your digital marketing mix! It is vital to improving your Sales and Marketing opportunities and to humanizes your Brand.

In this episode we address the “Old Way” and Digital Content “Numbness” by changing your stodgy old marketing and sales approach into a powerful and nimble platform that is ready for success in 2020 and beyond. Again, You Can Do This! Be Bold, Be Brave, Dare Greatly and Change the World! In this episode, lets be creative and step away from the mind numbing old sales and marketing strategy.

PODCAST TRANSCRIPT:

00:01                                    Hi there, Scott MacKenzie. Again, thank you very much for joining the industrial talk podcast. This is once again a series of why you need to do podcasting in 20, 20 and beyond. You know, you've got to go beyond that because it is a great platform for sales, marketing, branding of your company, and it creates tremendous amount of Goodwill. That's why you need to do it. It goes beyond all that stuff, right? Okay. So that's what this PO, this series is all about. I don't care who does it. You need to do it. Your competition is going to do it. They're going to take advantage of it. Uh, you need to do it too as well. So that either me, you, it doesn't matter. You need to bring in podcasting as a result of your, your, you know, your strategies, your, you're going forward and to the market and your strategies and it does a great job.

00:53                                    So, uh, this one, well, the last one we did was my why. If you listen to it, you understand my why and then I realize it's a lot of big aha moments in, in my, my efforts to create the podcast. And I realized that it's a powerful platform and you need to do it too. And so, but this one we're going to just sort of lay the foundation. We're going to talk a little bit about the old way, the old way. We always sort of do it and, and how man, we're just so resistant to change sometimes, but I'm here to make sure that you do change. And if you're watching it on video, we're going to do a little slide. Nothing fancy. I'm not a fancy pants when it comes to slides. I just, I use it just because, well one, it, it keeps my thought process going and then two, it helps you sort of put it into, uh, some sort of words.

01:38                                    So we're going to be talking about the old way one. Okay. So the old way, and this is how I learned my lesson. Unfortunately I went down the road of print, right? That's, that's old school. That is just, that doesn't exist today. I'm telling you right now, I can't tell you. I read a book, I read, I'll read books and um, I might look at some, uh, um, uh, magazines that are really interesting to me, but do I ever really look at the advertising? Do I really have time looking at billboards? Do I have time to do the old school, um, old school type of, uh, sort of consumption of this type of information? And, and I'm telling you I don't, and I know you don't. So the reality is, is that the effectiveness of gaining the attention that you want and people saying, hell, Ryan, man, that's a great company.

02:29                                    I saw the billboard and I think they're just wonderful. No, uh, it, it doesn't work that way anymore. People's attention are very, very quick. Which then leads me to the next, um, bullet here in this particular slide. I think there's a, there's a high level of digital numbness, digital content, numbness. Now what do I mean by that? Okay. I go out on LinkedIn, right? And you've got to try to stay it out on, on LinkedIn some way, shape, form. People are posting, you know, they're just going out there. We, they, they might have just fantastic, wonderful, absolutely stellar content, right? It, it just might be the best thing. But you know what, I notice stock photos and you know it, you know, it's bad when I come across a same stock photo that some big company is using and I see it and I can use it myself.

03:21                                    All I have to do is slap my logo on it. Stock photos. So as I, and I know I'm not the only one out there, I'll just sit there and I'll grow. It might be the best life changing content for me. And yet either the copy's not jumping out at me or whatever might be, it's, it's not resonating. So I just go by, I just go by, I just keep scrolling and scrolling until something catches my attention. And you know, when I find out it's the same look everything when I'm just scrolling on by, it's the same look, we are all sort of this lemming type of thing. And we just saying, all right, all right, this is the way we need to do it. And it's like Joe blow did it and he put this picture. I'm going to do something that's similar and I'm going to say it's, we all start marching in the same direction.

04:10                                    But what's great about a digital content creation is the fact that you could be creative because nobody's going to die, but you could be creative. Your objective is to create that awareness. Your objective is to create that attention. Right? Today we've got such a high level of numbness that we just, you're not, your message is not getting out and that is old way. We just get stuck in the same way. And I think right now, as opposed to in the past, I think right now there is this greater knowledge. People understand the necessity to have a digital presence. It just happens. But I believe now it's becoming far more commoditized. And so what that means is that I post, I post content, the content I post, it looks like this and it doesn't change. It doesn't, it doesn't evolve. It's the same thing. And we all have that great knowledge about what's good, what's bad, what's whatever.

05:11                                    But it is so commoditized and so it's just as just the realities of it. Okay. So I'm going to venture into blogging, right? Somebody set out there, you've got a blog, you got to write this stuff down, you got to create that thing. You know what the biggest problem is with blog sometimes. So the fact that I know I'm not going to read it, that it is a reading platform. And so I've gotta be sitting someplace, I've got to be reading it. It couldn't be, once again, the greatest and most insightful information known to man, but I got to sit down and it could be tedious and I don't have the time. Right? And so blogging, you've got to figure out the old ways. Like, okay, I created a blog and put a co, I put some graphic on it and boom, I've posted it out there and everything's just wonderful.

05:55                                    It's not it. Scroll by, scroll by, scroll by, I'm numb. And the next one that has always sort of, uh, uh, uh, sticks in my crawl is webinars. Okay, so here we go. Once again, I'm going to do a Bret webinar. What's the webinar going to be on? Well, we're going to be doing, you know, X, Y, Z. Well, fantastic. It is the same format, the same approach to where nobody, and I mean nobody, maybe some, maybe some, I'm not saying everybody, but a lot of people just numb. I'm numb to them. I'm on the webinar and we're talking about whatever, and it's the same thing. Talk to me about it. And sometimes it's so deep that you just numb. We've got to think once again how to change that and how to revitalize. Webinars are powerful. Blogs are powerful, but they're only so powerful if the message gets out and the people start consuming it, right?

06:54                                    That is the reality. If the tree falls in the forest doesn't make a sound type deal. Okay? Now onto digital posting. Somebody we've all heard we got to, as a company, as a individual, we've got to post, we got to post stuff. But you understand what that means. We just post once again, gets down to that numbness. So whatever our message is, whatever spectacular insights we can bring to our network, our community is lost because everybody is just numb. And so how many times does his happen? Hey, have you read my blog? No, it happens all the time. Well, a great blog and you just gotta, you gotta almost sell it right now for somebody to read it. So keep those things in mind. What I do and what we will talk about is how do you incorporate podcasting to revitalize your, your digital, your, your marketing, your sales strategy.

07:54                                    So case of point in this is just a little teaser. So what about, uh, let's say blog. You post a blog, great stuff, boom, it's out there, bam. And then it dies because nobody else knows what to do with it. It's a blog. It's out there. I posted it. Identity. Now I'm going on to the next thing. How about putting that blog and do blog casting? That's a thought. Then all of a sudden you revitalize it. You bring a level of humanness to that blog, right? Personality. You slap it on a video. Now they can see your shiny face. Boom. You've just transformed your blog. Got the message out there consuming. They're saying, man, you're a thought leader. That's what we're talking about. You gotta get away from the old way of thinking and recognize that why you need to do podcast. It transforms that old way of thinking because I'm telling you right now, I'm not saying that your, your content is not that good. I'm saying that people are not, you know, receiving the benefits of it. Okay? Old way. We did a little why today. We talked a little bit about the old way. You got to change that up. Now we're going to start diving deep. Thank you very much. People will be brave. Dare greatly. That's what you're all about. We're changing the world. You're changing the world. Thank you very much for joining the industrial talk podcast, and we're going to be right back with another great subject.

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Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

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Business Beatitude the Book

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The post Why You Need To Podcast – The Old Way appeared first on Industrial Talk.

IIC Voice Podcast interviews Sheila Ronning, CEO and Founder of Women In The Boardroom. In her interview, Sheila talks about providing senior-level executive women with tools, knowledge and connections for corporate board services. Sheila and her team discusses powerful, tactical solutions for your professional success. Get the answers to your executive career questions along with Sheila's unique insight on where it's all headed on this IIC Voice Podcast interview!

You can find out more about Sheila and connect with her at the links below. Finally, get your exclusive free access to the Industrial Academy and webinar access to “Building a Better Industrial Sales and Marketing Platform for Greater Success in 2020”. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SHEILA RONNING CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/sheilaronning/

Women In The Boardroom Website: https://womenintheboardroom.com/

IIC Company Website https://www.iiconsortium.org/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude The Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Ms. Sheila Ronning talks about providing career solutions for Sr. Level Women Executives. appeared first on Industrial Talk.

Live from Inforum 2019, Energizing EAM Podcast interviews Allison Gleisner, Go-To-Market (“GTM”) and Strategy for Global EAM at Infor. In this interview, Allison passionately discusses the power of working closely with valued Partners to achieve a successful GTM strategy at InforEAM. Find out more about Allison on this Energizing EAM interview and by the links below. Also, get your free InforEAM Toolkit, exclusive free access to the Industrial Academy and free webinar access to Building a Powerful Sales and Marketing Platform for 2020. All links designed for keeping you current in a rapidly changing Industrial Market. Enjoy!

ALLISON GLEISNER CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/allison-gleisner-2329176/

Company Website https://www.infor.com/

Infor EAM: All you need to know about InforEAM

YOUR INFOR EAM TOOLKIT:

Click on the InforEAM Toolkit picture above and receive the following “Must Have” EAM reports:

1. 7 Steps for implementing reliability-based maintenance
2. 10 steps toward a paperless operation with mobile EAM checklist
3. Asset intensive industries, finding the straightest path to the cloud
4. EAM vs CMMS, don't get fooled
5. Infor EAM Brochure
6. Infor EAM Overview
7. 9 fleet management challenges and how to resolve

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Related Podcasts At:

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Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post InforEAM: Ms. Allison Gleisner the Power of Working with Partners for Your GTM Success appeared first on Industrial Talk.

With the realities of a “Silver Tsunami” and constant Workforce Churn, are you confident that you have the right people in place to get the job? Are you able to capture that knowledge before it walks out the door? Steve Trautman with the Steve Trautman Company is a Talent Risk Management and Knowledge Transfer Expert. In this interview, Steve dives deep into solutions on retaining knowledge and minimizing your resources risks. Find out more about Steve at:

Website:  https://stevetrautman.com/

Personal LinkedIn:  https://www.linkedin.com/in/stevetrautman/

Company LinkedIn:  https://www.linkedin.com/company/the-steve-trautman-company/

Twitter:  https://twitter.com/SteveTrautman

Referenced Affiliations:

Reliability Web:  https://reliabilityweb.com/

Industrial Academy:  https://industrialtalk.com/industrial-academy/

Industrial Talk YouTube Channel of Interview:

The post EP 061: Are You Taking Big Risks with Your Resources? Listen to Steve Trautman hits the nail on its head with solutions. appeared first on The Industrial Talk Podcast with Scott MacKenzie.

The post EP 061: Are You Taking Big Risks with Your Resources? Listen to Steve Trautman hits the nail on its head with solutions. appeared first on Industrial Talk.