Industrial Talk is chatting with Troy Roberts, CEO at Beanstalk Collaborative Community Wealth about “The needed tools to Navigating the journey of industrial succession planning”.  The following is a summary of our conversation:

The post Troy Roberts with Beanstalk Collaborative Community Wealth appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Gloria Turyamureeba, CEO of Footprints Safaris and Passionate Industrial Educator about “The Power of Transforming People, Communities and the Country of Uganda through Industrial Education”.  Get the answers to your “Industrial Education” questions along with Gloria's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

GLORIA TURYAMUREEBA'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/gloria-gloria-turyamureeba-48b99442/

Personal Email:  gloria@turyamureeba.me

Company Website:  https://footprints-safaris.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

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Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

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The post Ms. Gloria Turyamureeba transforming lives and communities in Uganda through Industrial Education appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Megan Lynch, President and CEO at Six Point Creative about “Letting go of your Legacy Thinking and Approach your Business with Radical Courage”. Get the answers to your “Radical Solution” questions along with Megan's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Megan and the wonderful team at Six Point Creative on trashing legacy thing and embracing radical solutions by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MEGAN LYNCH'S CONTACT INFORMATION AND FREE OFFERS:

Personal LinkedIn: https://www.linkedin.com/in/melynch/

Company LinkedIn: https://www.linkedin.com/company/sixpointcreative/

Company Website: https://sixpointcreative.com/

Free Stuff:  Go to Six Point Creative and download your, Brand Touchpoint Matrix, Free Book: Hiring to Build Brand Value and Free Brand Assessment.

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

companies, people, industrial, collaborate, stage, business, conversation, fears, talk, industry, built, innovate, megan, market, point, innovation, product, educate, listeners, scott

00:03

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, thank you very much for joining the industrial talk podcast where we celebrate you the industry heroes, you are bold, you are brave. You dare greatly solve problems, you're transforming lives and you're transforming the world. That's why we celebrate you, thank you very much for what you do to make our lives better. All right, in the hot seat. Her name is Megan Lynch. She is definitely the president and CEO of six point creative. And I gotta tell you, I was jacked on this particular doggone interview, because we talk a lot about being you know, bold, brave and daring greatly. It's one thing to talk about it. She does it, let's get cracking.

01:03

Yeah, which is really interesting when you get right down to it. Also there, and I'll talk about the necessity to be bold, to be brave, to dare greatly, specifically in this time of whatever the new normal next normal, whatever we call it, I got to come up with a better name. However, whatever we're living through. You've heard me talk over and over again about, yeah, there's the negative side. But I think there's the positive side. And I think that there is a desire to be more vulnerable, to be open to be, you know, just the necessity to be able to collaborate, because we need to educate, collaborate, and of course, innovate, especially now. But it's all great. And it's all wonderful. And it's all just dandy. Words, however, there's got to be action to it. And And what's great about Megan, is the simple fact that she does, she recognizes the necessity to be bold, brave and and dare greatly. But what does that mean? How does a business do that? How do we take it today? Whatever this world we live in today, and be able to be able to, you know, survive, rebuild and succeed. And, and she brings that real world that ability to be able to do that. So that, I mean, we need people, we need to constantly be out there and innovating. We need to be out there collaborating. And definitely she brings the tools to be able to do that now in line with what she's doing. I just plant the seed again, industry, industrial talk to Dotto is really just a neighborhood of industrial professionals. Yeah, it's a network but it's a neighborhood, because we have a desire to make everybody succeed, whatever that might be, whatever that level is. But more importantly, it is a great location to find where people are truly innovating and truly having a desire to collaborate. That's industrial talk to Dotto. It's in the works. We're doing it it's a neighborhood because we are bound together we have ties, and whether we like it or not, I think the pandemic has really highlighted the fact that we are we don't have all the answers. But you know what we have out there incredible professionals that understand what to do and how to do it, and be able to share that knowledge with you so that you can survive, rebuild and prosper. That's my intro. It's always the same, because it doesn't change. I mean, we just, we just got to collaborate. It's important to collaborate. Alright. Meghan Lynch,

03:48

President CEO, six point creative, we're gonna be talking about, you know, real tactical solutions to that point of thinking, you got to be bold, brave and daring greatly. You can't have that legacy thinking. You got to do it. What does that mean? How do you find that help? She's all about that. She's great. All right. Enjoy the interview. Megan, welcome to the industrial talk podcast, again, an absolute honor that you make time in your busy schedule to talk to the wonderful and bright listeners of industrial talk. That's what they are. Thanks so much, Scott. So excited about it. It's so cool, man. I'm going to have a great conversation. I mean,

04:27

listeners, we were having a conversation offline. As you know, we do all the time. We we do that just because we have to. And we were sort of wrestling with the necessity to educate and the companies that truly are committed to education will have no guarantees don't don't go to somebody and say, Scott guaranteed if I educate I'm going to be a success. No, that's not what I'm saying. I'm saying companies that have a greater focus on education, have a greater opportunity for success. And that's all we're trying to create here and Megan brings the lumber in this particular conversation before we get into

05:00

That interview before, give us a little 411 on who you are and why you're such an incredible professional.

05:07

Absolutely. So I have a company called six point creative. My background is in brands strategy. But really kind of what six points focus is, is to help companies who are at an inflection point, we call them second stage companies that are often family owned businesses.

05:30

companies that have kind of hit this point of a plateau have, we've kind of tapped out our existing network, we've tapped out our growth opportunities, but we're still looking for more. And we still feel like there's more opportunity in the market. Those are the companies that we really honed everything that we do to try to help. And I really did that because I have a second stage company. And I just realized that how different the needs are of companies that are established in the marketplace, who have a reputation, who have something to lose, how different they are from like a startup company, and also how very different they are then a large corporation with, you know, deep pockets and multiple levels and lots of internal expertise. These companies are really in this messy middle. And I feel like although they're being served, I don't know that they're often being so like intentionally served right around that life stage in that interesting because I, I can see if you're at a position and you've talked about second stage companies, what define what that looks like? Yeah, yeah. So a second stage company is a company that has anywhere between 10 and 100. employees, like those are loose cut offs, but it tends to be the, the range that you see it happening. And basically what happens is, early on, when you're going into second stage, there's often these like, you start to see just the need for more process. The need everything that you're doing just feels like Oh, man, like when we were super small, this just hummed. And now everything's just like so much more difficult, it's hard for me to delegate things, people aren't listening, you have a lot more people problems, people are asking for more process, and you can't give it to them, right. And then on the later side of the company, this is usually when they've like matured through that cycle. And they have some expertise, and they have some systems and processes. And oftentimes, maybe like, if it's a family owned business, maybe they're bringing in like a professional CEO, with industry experience for the first time, who's going to kind of like lead this company into the next kind of generation. And oftentimes, what you start to see then is like this push pull between the past, which is like valuable, and it's where the relationships are. And it's all this historical, you know, again, from a brand perspective, it's kind of like, the reputation that you have, and the goodwill that you've built. That track record that's so important. And then the push pull between that and then this vision for a future, which might mean doing things differently than we've done them or pivoting, you know, taking our existing product line and moving it to a new market where we see opportunity, you know, something that's coming down the line and that innovation piece, and they're these tensions between like, you know, do we stay with what exists? Or do we do this new thing. And I think often companies look at this as like, I can only do one or the other. And I think what we're really there to say is like, no, there's a third path where like, keep your reputation, you keep your customers, you keep that strength that you've built, all of that is super valuable. And that's an asset that you need to leverage. And you also have this other thing, which is this innovation, this new market, this you know, maybe new sales strategy, whatever it is a new product innovation, those things, that's going to be what's going to sustain this into the future. Because you know, it is it does become a little bit of that grow or die piece of like, if you're not growing, then you're probably shrinking, if you're not out there. So this is what I this is my head and I'm processing this information, all I hear is like it and you need to change and you need to change more, and you need to change. And over here you need to change and change and change and change. And nobody you figure you figure if a company gets to this particular second stage, they've changed, they they put a lot of sweat equity in right now you're saying Hey, hey, you still need to change. I would imagine many of these companies are saying

09:44

I just want to glide on into whatever the future. Yep. How do you how do you keep them from saying you don't want to do that? Yeah, well, I mean, I think again, it does become figuring out what is important to them. You know, if if if change is there.

10:00

Really, totally unwilling to change and they have no vision for the future will then like that's not going to be that's not really a second stage company because they don't have that next stage vision they're not trying.

10:12

So it really what they want and what they have is where they want to stay, then that's great. Like, I don't want to, I'm not gonna mess with somebody's vision for their business. You know what, what I where we really thrive is with the companies that are struggling in this kind of like middle area of like, we want to change, we see it, there's more people who need our product, they often call themselves like we're a best kept secret in the market, I often hear that, that they'll refer to themselves as like, Oh, we are best kept secret. And I'm like, Okay, well, cute. Like, do you want to let that secret out? Because that's not like, it's great that you have the confidence in what you've built? And also you don't have to be a secret.

10:59

That's, that's true. It's sort of I've heard that same thing. Sure. Absolutely. We're the best kept secret. Well, then you're leaving money on the table? You're not Yes. That's fantastic. But but but but exactly. Yeah, they'll say it proudly, you know, because they've they've built so much equity in what you know, the product that they build, or their service team or whatever it is. And the but you know, I always look at it as like, there's probably more companies more people, you know, you're always talking about these people are changemakers, they are people who want to help their products get into the right hands of people who can do something amazing with them. And so for me, the question is always, like, you know, don't we want to get that into more hands? Do we want to, you know, increase that innovation in the market? You know, if you have something that's going to change an industry, like you need to let those engineers know, you need to let those product managers know.

11:58

You know, and give them the opportunity to use what you've built. So yeah, so Okay, listeners, what we have, we're talking about second stage, companies, that's between 10 and 100 employees. But I think the key here, what Megan has pointed out is that these second stage companies want to definitely focus on growth, they're willing to, you know, deal with the pain of change, and go through that process. And that's, that's a great thing. And don't be a best kept secret. That is where we're at now.

12:27

When we start talking about that, what the outside of all that, I would imagine, because of COVID. A lot of these companies been hit pretty hard. Yep. yet they're trying to survive, rebuild, and then try to prosper in this next normal. And what does that look like to you? Yeah, so for me, again, that one of the things that COVID has done is that like, a lot of the companies we work with, we're about to have their best year ever going into COVID, I heard that so much like we are poised for our best year ever. And then they get the rug ripped out of them. And,

13:05

you know, that has an emotional like psychological effect on you of well, now I'm going to be a little bit more fearful, like I thought I was doing everything right, I thought I had this figured out, and then this thing that I totally couldn't control, you know, takes all that away from me, and we did not have the gear that we want to have, you know, so it becomes this balancing act of making sure that companies like stay in some kind of comfort zone and keep some kind of realistic, you know, safety net for themselves. But at the same time, I think it's also given companies a sense of like, Hey, we were resting on our laurels a little bit, we were a little bit complacent. We didn't make some of the big decisions that we knew we had to make, whether that was you know, getting a product launch quickly, or whether it was some personnel changes that they needed to make, they're carrying some dead weight, you know, and I think that one of the good things about COVID is that it created a sense of urgency, right? Like I like all the business owners that I'm talking to are like, Hey, we made decisions that I knew I had to make. I just didn't want to make the tough. So

14:19

worse my hand. Yeah, this is exactly what I've heard the same thing. It's like, I believe, yeah, there's the pain of COVID. Got it. Everybody knows. Yes, yes, yes, yes. And we're not going to, you know, go through that. But I think there's a silver lining in the COVID conversation, and that is the conversation of resilience, and the truth right now we're having conversations that make sense, right? I'm not gonna sit there and lollygag and, and be lazy. I want to build a business of resilience. Because when this happens again, if it happens, again, haven't helped us. I'm ready. I got a business of resilience. So I see it as a positive thing.

15:00

And a conversation in the business of resiliency. Yeah, great. Yeah, absolutely. I think you're totally right, Scott. And I think, you know, one of the things that you talk a lot about is collaboration. And I think that that's the other been the other silver lining of COVID. And I've seen so many really cool collaborations of companies coming together to solve some really complex problems, I was just talking to somebody the other day who they have like a kiosk and cart company, you know, and they serve like industrial manufacturers and food products. And they, they collaborated with some people doing some work in an electric vehicle, technology, yeah, and some cold storage people. And they put together these cool mobile vaccine units that are now being used in healthcare. This is a company that never had anything to do with health care. And now all of a sudden, they're in the healthcare industry. And it was through, you know, three or four small businesses putting their expertise together and saying, you know, what, what do we all have, that could help solve this problem. And maybe if we do it together, we could do something bigger than we might be able to do on our own. And I think that that's such a cool opportunity, especially for these smaller players in the market. Like, if we aren't collaborating with each other, then we are missing a huge opportunity to challenge those big guys, you know, huge absolutely spot on huge opportunity. And and I think that the other positive associated with COVID is the fact that

16:24

I can be humble. I don't have to have all the answers. I don't have to be that I go to Scott, he has all the answers got cheese, that's a heavy, heavy thing to carry around. Now, I can be humbled and say, I have I have this answer, but I don't have. I need help to help. And I think it's just a really,

16:47

in a weird way, a beautiful realities of the marketplace. I just I don't know how else to put it because, yeah, well, and it stripped away out of the pretense because I didn't have anything of substance to offer. Like people quickly kind of turned away from them and said, like, Okay, well, you know, I don't have time for any more Bs, like I really need to keep with people of substance. I need, you know, people who are problem solvers, people who are humble people, collaborate people who have ideas, not just people who are kind of sitting back going, Oh, shoot, you know, what do we do now? You know, but the people who are out there saying, like, I don't know exactly what to do, but I do know, I have this, does anybody need this?

17:30

And I think that that's, that's been really valuable, too. I've seen, you know, again, from relationships that that I have, I've seen kind of like, Who are the people who you can count on and who are the true experts, and who are the people who are those people who really, like truly care about what they're doing, and the people that they do it for. And then you've seen the other people kind of fall off. So, so I see this, this this resiliency model, including, you gotta educate businesses, these these second, look at my notes, second stage companies, the ones that are going to probably fare, okay, are committed to education, committed to

18:12

collaboration, and well as there's an innovation component there, they want to be more efficient going forward, I would imagine is that that's sort of like the mindset of the second stage companies that truly want to be, you know, successful. It is, I think that those aren't like when they're at their best, that is their mindset, I feel like the the kind of dark side of this is that these are companies that have put a lot of sweat equity into building what they have, whether it's their IP, whether it's their processes, whether it's their people, whether it's their relationships with their customers, I mean, these are companies who have put, you know, decades of experience into what they have built. And so I think, in their best moments, they are innovative, they are collaborative, they are educational, at their worst moments, they are fearful that they are going to lose everything that they just built, they are fearful that the customers that have been so critical to that process are going to leave them if they see them, like let's say, talking to another market or skipping a distribution model or, you know, kind of innovating too much.

19:23

And, and they're also afraid of their competitors, you know, well, we can't educate people too much because our competitors are going to steal our information or copy us. And so they turn into you know, which and all of those things like what you were talking about are all these years that like open people up and make them bigger than what they are the things that I'm that I sometimes see are things that like, shut shut companies down and make them smaller than what they are. And so those are the types of things that we kind of have to help companies work through and they're they're legitimate, like they're founded on real fears.

20:00

You know, it's it's not like, Oh, you know, you shouldn't be worried about that just do it anyway, like, these are real fears.

20:08

That's a boy, that is is a brilliant point. I appreciate that, Megan. Because I always think because I'm just gonna go out there I just that's me. But these companies that fall into that category who have invested time, energy, effort, money on all of that, over the years, that is a difficult thing to stop. But it's that that's it. And we were talking specifically about that fear of what's holding companies back. And that might be part of that. Right? Exactly. Yeah. And I think that, that one of the things is, is that you really have to kind of like meet those companies where they are and acknowledge that this fear is real, because it's so easy to come in as a consultant, and be like, hey, well, you should do this, you should do this, you should change this. And they're, you know, and it's like, well, it's you're playing with other people's money, these people are playing with their own money with their own team, that's people that they have to look in the eye, whether it's their customers, their suppliers, their employees. And so I think that, that, if we as kind of like the consultants, the coaches, the strategists, if we don't take that seriously, and really, truly listened to those fears, and help not just dismiss them, but help them problem solve for them,

21:20

then I think that we are doing them a disservice. And we can put their company in jeopardy, which is something I would never want to do so. So for me, it's a lot about kind of like, hey, like your fear is, you know, your brain telling you something is trying to protect you, right? So let's do a deep dive into what exactly is this worst case scenario that you're trying to protect yourself from, and then let's just come up with a plan to mitigate that risk. And I think that, again, risk mitigation has to be big in the way that we're thinking about growth post COVID. Because, you know, we both need to innovate, and we need to protect what we're building, we don't know when the next pandemic is coming or you know, whatever the next disaster will be. So we need to be smart about that. And we do need to mitigate risk. And I think that that's important. So. So helping companies work through that change management in a way that takes those fears seriously, and helps them put like a very concrete plan together. Because usually, really, most of those problems, if I'm, if I'm going to be like, get to the heart of it could be solved by a really good communication strategy. Like if you're worried that your customers are going to leave you, you need to talk to those customers, you need to confirm those fears or allay those fears. And that will bring them closer to you people do business with people, and so have that conversation.

22:42

And chances are, if they've been with you for that long, and you see opportunity to another market, and you're committed to still serving them, they're going to be like, hey, go for it, like we, we want you to succeed, because when you succeed, that means you're gonna better able to serve us too. So. So I think oftentimes, like some of those fears, once you actually start putting a plan in place and doing something about them, they're not as big as people feel like they are when it's just kind of like this, like, ooh, we can't take this, see, you're touching on a point of you can be vulnerable, like, as a business owner, you can be vulnerable. That doesn't mean that you're weak. That doesn't mean that you're, you've got flaws. You're just you're it's as simple as a conversation you're not in when you start talking about nobody. And I mean, nobody had global pandemic in their business continuity plan. Not what, yeah, they might have had a that's that the other thing but not, not the global pandemic. And so it starts with the conversation, it starts with just recognizing,

23:49

being vulnerable, doesn't mean that you're weak. You're just saying, hey, I've got to figure this out. Yeah. Well, and honestly, like, you're like, you're like everybody else. I mean, that was one of my biggest pain points starting out my business was I go to events, you know, a chamber of commerce event, an industry event, a trade show, a conference, and you ask all these people like, Oh, hey, how's business? And they're like, oh, business is great.

24:11

And then you get like, the same CEOs in like, a room with just them. And they're like, Oh, my gosh, like, you've got to be kidding me like this. This is blowing up, you know, this person isn't doing well. I'm worried about cash flow, I'm worried about supply chain, you know, all these things start coming out. And you're like, Whoa, you just told me everything was great. And you know, and for me, it was such a big lesson. Now I start conversations with maybe like one when that I'm having and one thing that I'm struggling with because chances are somebody else who's you know, in your business and in your circle wants to help you. So if you tell them something that you're struggling with, they might have a solution for it. They might have somewhere for you to go. And so much of that stuff like we keep so close to ourselves. So unnecessarily It's crazy, man. Again, you're hitting on really

25:00

Really great, great points. And I hope the listeners are looking at that. We're talking about resiliency. We're talking about collaborating, we're talking about educating, we're talking about risk mitigation, change management. And you know, it gets right down to being vulnerable and having a conversation, a real conversation, not something that is all, you know, hey, as the best in the world, and then you go behind closed doors, and you're just, you know, Oh, my gosh, I get up, what am I doing? I can't get up. And and you know, what the best part about it is the fact that everybody, if somebody comes and tells me goes, this was the, this was a fantastic year and all that stuff. I'd have to just say, buddy, I'm not sure about that. I think it just opened everything up and just said, I, my mind can't handle it. I need help. I hope that's the case. Yeah. Well, and I think like, you know, again, like COVID, even the people who who are like winning, you know, are in industries that have the business have the sales they're struggling with, with workforce and labor issues, or they're struggling struggling with supply chain issues, the people who don't have the sales are struggling with, you know, like, well, we need to get the sales up, we've got the people, we don't have the business. And so I think, again, like it's such an even playing field right now of even the people who you think like, they're so lucky to be in such and such Aneesh because that Nisha is doing well, right now, like, we work in a lot of like industrial,

26:23

like construction and things like that, like people making knives, blades, things. And those businesses are doing really well right now, because everybody's working on their homes, their building, you know, like, like, that's going well. But they have, they have problems too, like that creates its own issues that they have to solve for. So I think, you know, it's just a big piece of our process. You know, we call our, the process that we created for the second stage companies solve for why because? And why is in the letter, why, but also kind of like the Why are you? Why are you doing this thing? Why do you want this grow?

27:01

Because I think that everybody has some issue, and they have some vision of of how they want things to be in kind of a new future. And if we can take a very systematic approach to like, looking at that and dismantling it, and then come up with a plan to address it, then they can move forward. But right now, so many of these companies are caught in this, like really emotional space of like, we want to do this, but we don't know how. And so we have this very circular conversations internally of like, Are we going to launch this product? Are we actually doing this? Are we going into this market? Or, you know, we're not sure we're gonna position ourselves that way. And the internal teams get so frustrated, because they're just like, are we doing this? Are we not like, they don't care? They just want clear direction on what you want us to do, we're gonna have to wrap the conversation up. And I think that the beauty of what you're just saying, is that, that somebody's just looking for just that. I mean, I would imagine I'm wrestling with a lot of ideas and a lot of things, but I don't know where to go. And I think a conversation with you and your company and others will go a long way to sort of sort of lay that path out. It could be incrementally approached. Exactly. Yeah.

28:17

Yep. Just to get them like one step in the right direction. And yeah, so speaking of that, we have a if people are listening to this, and you're like, I relate to some of these paintings, I think we might be a second stage company. We have a landing page set up so it's my website is six point creative. So si XPNT. Creative Docomo, that's si x si x not the number. tricky one. Yeah. And then if you just go backslash industrial talk, yes, we have a, like a quiz that, that they can take your listeners can take right. And, you know, about 1015 minutes of their time, they'll get a not a like, standardized, like automatic score, but we're gonna put together a customized report for them on this is what we're hearing you say, and here are some legs, step one, step two, step three, you know, top

29:16

123 recommendations that we would make, and just again, so that they can have that first step of how do I start to get out of this hole that I feel myself in? So all that's for free? And on our website, and there's a couple other tools there as well that people can check out that are particularly valuable the second stage companies, all right, it's going to be out on industrial talk. So don't fear not if you didn't get the URL, it's going to all be there and you're not going to you need to take advantage of this great opportunity. Megan, Megan Lynch, thank you for being on the industrial talk podcast. You are absolutely wonderful. Thanks so much, Scott. So, God, I love it. Love the points that she was bringing up. She's talked about

30:00

Bringing the lumber man. Alright, listeners, we're gonna be wrapping it up on the other side. Stay tuned. You're listening to the industrial talk Podcast Network.

30:15

All right. Again, thank you very much for joining the industrial talk podcast that's making lunch. six point create creative. She is the President and CEO of how to get stuff done. You need her, you need what she brings to the table, because she is definitely all about your success and being able to do that in a way that expands your market. As you can tell, in the interview, bringing up pepper, absolutely like it. So go up to six point creative.com find out more. I mean, she needs to be in your Rolodex. If you're old enough to remember Rolodex, she needs to be in it. Alright, we're all about being bold, brave and daring greatly. We're all about the necessity to educate, absolutely collaborate. And of course, innovate. We're all about that. We're all about taking action. We're all about making things and we're part of this neighborhood, this industrial neighborhood that is focused on everyone. Success. We need everyone to be rowing in the same direction. industry is changing lives and changing the world. That's what you're all a part of hanging out with people that are bold, brave and daring greatly. All right, thank you. We're gonna have another great interview shortly.

The post Ms. Meghan Lynch with Six Point Creative Talks About Radical Courage with Your Business appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Dan Anderson, Manager at Life Cycle Engineering about “Real Strategies and Solutions for an Effective on-line training program”. Get the answers to your “Virtual Training” questions along with Dan's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Dan and the wonderful team at Life Cycle Engineering on upping your online virtual training platform game by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

DAN ANDERSON'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/danandersonlinkedinprofile/

Company LinkedIn: https://www.linkedin.com/company/life-cycle-engineering/

Company Website: https://www.lce.com/

Company Twitter: https://twitter.com/LCE_Today

Company Facebook: https://www.facebook.com/LifeCycleEngineering

Company YouTube: https://www.youtube.com/user/LifeCycleEngineering

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

people, virtual, pandemic, lce, scott, class, folks, training, dan, classroom, learning, zoom, changing, deliver, engaged, facilitator, business, lifecycle, voucher, work

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get all right welcome you industry heroes. Thank you very much for joining the industrial talk podcast. This platform right here the one that I'm pointing to right there, you can see it is dedicated to you, you professional, you are bold, you are brave, you dare greatly. And man Do you innovate? You're changing the lives and you're changing the world as we speak. Why not? Why not? celebrate you?

00:43

Alright?

00:44

You know, we always have great interviews, right? We do. We just have great interviews it I take it for granted, you shouldn't take it for granted because it's an exceptionally great time to interview great people. In the hot seat, Dan Anderson, that's a n d e r s o n. And he is with a company called Life Cycle engineering. You go out to his stag party and you're gonna say, Yeah, he's smarter than everybody else, especially me. Anyway,

01:13

he's got to kind my friend,

01:17

Dan Anderson, right there, baby. Hey, Dan, before I got a quote, I got a quote that I want to share. Yeah, you got to do that. And then we're gonna go into that nice little 411 on who you are. Alright, listeners,

01:30

right here. I always have code. And of course, I'm using my computer computer. Anyway, this is from Winston Churchill. And I'm a big fan of Winston Churchill. Don't get me wrong. I am.

01:43

Now I I

01:44

sit there. And some quotes are fine. Some or some. You see it come across LinkedIn. And you go, Oh, that's pretty cool. But some are maybe a little. This one's good. And you guys, you got to take note of this a positive thinking, well, a positive thinker, sees the invisible, feels the intangible and achieves the impossible. Industry right there. That's what you guys do you see the invisible you feel the feel the intangible, and you achieve the impossible because you guys are bold, brave and daring greatly. I love it. Dan, how you doing?

02:18

I'm doing great. Scott, How about yourself? Well, thank

02:21

you very much appreciate it. It is sort of an unusual time.

02:25

It is an unusual time still continues to be an unusual time of year, almost a year since it started being unusual.

02:33

I'm telling you, I it's it's funny. So many people come to me and say, Scott, what do you think is gonna happen?

02:39

I have

02:40

zero clue. I don't I don't see anything changing. Oh, I know, I know, I'm changing. I'm the one that just sort of sits in the salt mine right here and just does these podcasts and have no interest in going. I cook way too much. And we do all of these great things. Because I think we just industry. I'm telling you, man, industry is going to be changing in Portland in a positive way. All right. For the listeners out there, Dan, give us a little 411 on who you are.

03:08

So I'm Danny Anderson. I'm the manager of the life cycle Institute at life cycle engineering, which is the educational arm of our business. I've got a history in maintenance software and reliability. So, you know, worked in plants for a bit and also as a consultant for a while. So that's a little bit about me. I've been with LC for 14 years also serve on the SMRP board of directors. Yeah.

03:37

All right. As you can imagine, he's got some major reliability st credit out there. Once again, I'm looking at the stat card you want. You know what? We have 444 mutual connections.

03:58

That's amazing. I just, yeah, we run in the same circles. That is a and by the way, these circles are fantastic. I mean, these reliability professionals and what you're working in are absolutely. They they all have, they're passionate about reliability, they're passionate about helping you and they got big hearts. They all do.

04:18

Oh, yeah. learn something new every day, Scott in this business for sure.

04:21

How does that happen? I mean, how does I mean you're right in the thick of things, and you're, you're always engaged. You're always chirping with other people who are in reliability, and and it never stops you. It's

04:34

never stops.

04:35

Yeah, yeah. It's a wonderful thing. I mean, I've you know, as I hear very often it lifecycle engineering, a lot of the folks that we have working for us are in their second careers, they just are passionate about it, right. They're passionate about best practices and helping others really,

04:53

they're they're special people to have at a party, that's for sure to talk your ear off about a lot why it's important and, and it is don't get me wrong, it is. Okay. So listeners, this is what what makes this particular conversation very unique. And now we know about the pandemic, and I'm looking off, if you if you're looking at the video, you can see I'm looking at my other screen because that's where the document resides. So don't be distracted by my head turning this way. Now, what that means is that we're going to be talking, okay, the pandemic hits, we still have to be able to educate, we still have to be able to communicate, and educate people who are in need of this information. We all of a sudden had to say, Hey, we're in person, we go to this place, and we do these things, we have flip charts, and we do the typical learning. Now all of a sudden, we have to become virtual. And that's where dance steps in Dallas, let's start talking a little bit about the effective adult learning in a virtual world. I've got I've got this whole thing highlighted. What does that mean?

06:01

Well, it's just being able to effectively deliver education via an online platform. So you know, there's a number of online platforms out there, you've got WebEx, you've got Microsoft Teams, you've got zoom, you know, our preferences, zoom, because it does have the tools in there. But if you think about it almost a year ago, Scott, I mean, March 16 2020, you know, the LLC offices were closed down due to COVID. And, you know, we had to carry on with the business and providing effective adult learning to our clients. So, you know, we had folks that had signed up for classes. And we we, we host a little bit over 1000, folks a year through our open enrollment classes, through our on site classes, things like that. So we had to change our business quickly, and had to think of, you know, how are we going to deliver the same value to our clients that they were receiving from the classroom training, but do it through an online vehicle, and may seem very simple to some, you know, what do you do just deliver the slides via the internet? And no, it's a lot different, you have to go through and reconstruct the course, you have to really put a lot of rigor into making sure that you know, the participant on the other end, and now they're not in a classroom, they're not in their, you know, interacting with their peers. They're, you know, actually sitting at a computer at their house, how do you make it interesting and relevant to them?

07:27

Yeah, how did LC come to this? I mean, the reality is that LC pivoted real quick, and I hate using the word pivot. Sorry about that. Anybody loves me, but do you understand what I'm saying? It, it is core to your business, you do great training, you and you touch a lot of people in a positive and companies in a positive way. Now, you've got to go virtual. What were that, like that conversation you're having at in your organization? What was it like it was just saying, Hey, we got to do it. And it's my understanding, you guys did it relatively

08:00

quick. We did within a couple of weeks. I mean, we didn't convert all of our classes, but the ones that were on the high priority scale, you know, ones that we had classes coming up within the next two weeks, next month or so, you know, those took priority. And so, you know, we quickly went through and, you know, got our facilitators on board, got our instructional designers on board. Thank God, for my training coordinators, you know, they became quickly changed their job roles from, you know, somebody who would, you know, deliver materials and making sure the class goes off without a hitch, you know, those sorts of responsibilities to actually producing the workshops. So, you know, it was a lot of different, you know, because everybody was scared, everybody was afraid that, Oh, my gosh, with all this going on, are we going to lose our jobs, you know, how's it going to work out. And so you really just had to make the folks feel good, but have them understand that there was going to be a shift in priorities and job responsibilities. So, you know, the training coordinators are an easy one, because that we turn them into producers, where they were actually hosting a class. So they would join the subject matter expert on a class and make sure that, you know, everything went off without a hitch, there are no technical difficulties, everybody tested zoom in advance. And so when the SME got on the line, or the facilitator was there to teach the class, they could focus on just that teaching the class versus having to deal with volume issue or something like that. There's a

09:29

ton of questions that I have, and one would be, this is fantastic. But really, prior to the pandemic, LC he was on site or, or in, in classroom, that was your model, that's what you did. And then all of a sudden, we need to figure out some sort of a virtual way to make it engaging and, and achieve the same objective of, you know, adult learning. I'm consuming the content on it, and I'm not. I mean, did you guys just sort of sit around To say, something out on the internet that sort of gives us a guidance or did you just sort of say, Hey, we're gonna have to be different, we're gonna have to make it more

10:09

interactive, whatever

10:10

it might be, what was that, like?

10:13

What was going through I mean, my company generally uses WebEx, you know, that's a standard online platform. With this, though, we found the additional capabilities through zoom, were critical, because like you had mentioned, Scott, you know, in a traditional face to face classroom setting, you have folks breakout and flip charts learn from each other, you know, we needed the capabilities to have breakout rooms, and, you know, have a have a whiteboard within those great breakout rooms. So everybody could brainstorm through certain concepts and objectives with the course. You know, and then also, you know, we had self paced online learning modules already built. So, you know, we integrated those into the classroom experience, we integrated more videos to where, you know, there might be a storytelling by the by the facilitator, you know, we would possibly go through and have a video in there, so it resonate a little bit more, having online polls are great, you know, if you're taking if you're having folks brainstorm through a class, you know, having that capability, through zoom really helped us, you know, to share content, handouts, and all that stuff. So, you know, some of the things you take for granted, you know, on a typical conference call, where we're just talking to each other, you know, but to have those capabilities that, you know, really focused on the activity based learning of the participant. You know, that was critical for us, you know, and that was one of the first steps was just picking out, you know, what, what online platform we wanted to use. Yeah, it

11:44

was funny. Pre pandemic I've used, I've used zoom, I don't use all the capabilities of zoom, but it has a lot of horsepower, and pre pandemic, I remember having conversations like, Hey, I know it's zoom, you don't know too much about zoom, click the bottom, you know, there would be instructional things that we'd have to do. From my perspective, it's been a great boon. I never have any problems with anybody getting on zoom. Now. My life's easier as a result of the pandemic. Just a joke. Good joke. Now, I'm looking at the dog. And one of the things that stands out in and there are two things one, and this is for your listeners, right? If you think you're going to just sort of convert a classroom into a virtual type of environment. I think that that is a sort of a naive view of how to create a virtual classroom and virtual learning.

12:47

That's correct. That's one,

12:48

it's just you can't do it. And therefore you need somebody like, Dan and company to figure out, well, here's, here's real, here's virtual, what do I need to do? One of the things that stands out as a result of that, I see that you have 40 to 60 hours of professional instructional designers going into each one of these just for one hour of class. Yeah.

13:12

hours.

13:13

Mm hmm. Yeah, yeah. You know, depending on the fidelity, right, you know, so are the advanced pneus of the of the learning, right? So if you're just sitting there Central, simply lecturing, that doesn't seem like much. And one of the reasons why, you know, folks come to a professional consulting organization is for learning that produces results, right. And the end of the day, that's what we all want at a training is something that's going to give us something we could put in our tool belt, and it's going to cause us to do something differently, you know, that we were doing before. And so, you know, the instructional design, that's an interesting fact, there, Scott, because a lot of people don't know that outside of that. They think simply, well, how can we can't just convert the class that we used to deliver to virtual? Well, we put a lot of work into it, Scott, you know, we abbreviated, we took out a lot of we focused on the learning objectives, we chunked it out, took out some of the content, replaced it with, you know, some more things that would resonate better to the online platform, and, you know, really focused on, you know, what would this class look like? And how are we going to maintain the attention of our students that are going through this curriculum? You know, there's a lot of things that will distract you when you're sitting at your house, you know,

14:30

you can watch right over there that went that ham sandwich.

14:33

Yeah, that ham sandwich, you know, the laundry pile, but the garbage, all that stuff that goes on in your house has to be engaged and that's the most important part was starting with the end in mind and being engaged. So

14:47

okay, so that to me is like, that's a loaded question. Right. One of the things that I think is at the heart is that facilitator I might feel more comfortable with me going totally anonymous and and being on site. Be able to do that. But we're talking, we're talking a virtual facilitator, we're talking somebody that has to feel comfortable being in it. Talk to us a little bit about that as a success option.

15:14

Yeah, no, no, I mean, you'll, you'll never hear me call the folks that deliver our classes, instructors, they're always facilitators. And there's a reason behind that, because they're facilitating learning in the classroom. They're hoping folks to learn from each other. And so, you know, you got a dynamic person, you know, sometimes you have people that are subject matter experts, they know a lot, a lot, Scott, and can sit there and tell you stories all day long. But are they good in front of the classroom? Do they get people to interact with each other, learn from each other? And are they dynamic? You know, do they integrate energizers into their delivery? Do they just sit up there and tell stories? Or do they get everybody involved? And so, you know, that's definitely a critical aspect, especially when it comes to the virtual deliveries, because, you know, again, you're trying to energize folks and keep them engaged and always have them, you know, really on topic and, and contributing to the class and see, you know, you you receive non verbal communication in a, in a real setting, right? If I'm standing up, and I'm looking at a class, and I'm delivering whatever,

16:25

you know, content, I can see people who are engaged and people who are not, and it gives me the cue to go over to the people and say, Hey, what about what do you think about this and try to bring it back in and getting engaged in a virtual world that's even compounded even more, in a greater sense. And so that facilitator must have just tremendous capabilities to be able to make sure that everybody is engaged, because to your point, learning that produces results, requires that you keep the individuals engaged, right?

16:57

Oh, yeah, yeah. And that's one of the things too, is really critical about the zoom. You know, training sessions have people keep their cameras on, you know, there's, there's easy ways to go on mute and disappear, if you don't have your camera on. So we do highly encourage it. People have their cameras on, I never did that.

17:13

Never. I've never Yeah, it happens all the time. And that is a real good point. Because you do need to see that. You need to have those, those nonverbal communications happening, if you're truly interested in delivering a solid product. Now, we talked about the zoom. But let's talk a little bit about that this whole pandemic. What type of roadblocks Are you seeing out there from this desire to bring in this virtual

17:46

learning? Well, you know, first and foremost, even when, you know, we first started deploying it, Scott, a lot of people were just waiting for it to be over there. They were like, I want to get back to classroom I don't I don't want to do the virtual training. So it's getting over that negative connotation. I think a lot of times, too, that people feel that it's not as effective because maybe they have sat in on a an online training session, and we're bored to death. And, you know, just for like, oh, gosh, this is horrible. I don't ever want to do training,

18:18

I have to interrupt. It is it is it's biblical proportion, that scenario, sitting through a virtual training environment, and being bored out of my mind. It is biblical, it happens all the time. Kudos to LC continue. I'm sorry, I had it I had to jump in, because that is a big deal.

18:39

No, it is. And it's one of the things that a lot of people leave and still have a hard time getting over. So, you know, I'd highly encourage you to, you know, if you ever get the chance to sit in on one of our classes got you know, you'll find it really engaging, and you'll see the difference. And so a lot of times too, I've been having to work with folks just through their, hey, we're gonna wait until things get back to normal. Well, we don't know, the normal, you know, when is it going to get back to normal, I don't think it'll ever change, we're always going to have this virtual type environment. I mean, we're, we plan on going back to face to face training, when it's a suitable time, a safe time for us to do it. But we're also going to this has opened up a whole new product line for Scott, you know, to reach people on, you know, maybe the other side of the world that can't travel to the US for for this stuff. So it's a I think it was very difficult getting over that getting over that negative connotation initially.

19:36

Yeah, you know, it's interesting, and I think still people are, you know, like, again, kudos to LTE to be able to recognize the necessity to truly adjust the way you deliver. You know, training that's huge from a virtual perspective. Now you have a bonafide model of being able to do that and do it effectively and keeping people engaged. Powerful. I, I find that people, unlike LTE, sometimes companies want to do it. Yeah, and do shortcuts. I can't, I can't look at a crystal ball and think that, you know, things will go ever back to whatever pre pandemic normal, maybe, maybe 10 years, I don't know, when you when you're always receiving news that we're gonna, we're gonna stop people from travel anyway, I think that personally, if you can crack this nut, I think you forever change the DNA of me and how I learned because I I want to learn, but I don't want to be bored. But if you can satisfy that learning and make it entertaining, and I'm consuming it, I'm forever changed. I think you guys are onto something pretty big.

20:52

Thank you, Scott. Thank you. Yeah, we're definitely in the business of learning that produces results, right? You know, because there's a lot of companies out there that just are, you know, if you want to check in the box, and I can sense it from a mile away, and somebody comes in and starts talking about price and this and that they're just looking to my boss said, I need to get this training, and they don't understand you know, why they're doing it, or what they want to do differently, you know, because of it, then, you know, we're not in that business, we're not in that business of just a check in the box, we want to make an impact on people's lives. So

21:27

if I'm interested, you're asked about on LinkedIn, because we've got 144, same connections. So yeah. But what what type? How can you I mean, I'm looking at this, you got a $400 voucher lifecycle, institution classes through March 30. It's a credit, it's a voucher. How does you know, tell us a little bit about that.

21:50

So just go, you go to the LC website, www.lc, lifecycle engineering.com. And there's a stimulus promotion that we're running through the end of March, march 31, is when we're going to be wrapping up the promotion, it's good for all of our virtual instructor led, and self paced elearning products. So if you want to sample it, and you're interested, you know, we're extending this voucher. Now, it's a COVID, stimulus voucher of sorts, to make sure that, folks, if you're looking for education, effective adult learning, and if you aren't comfortable with going back to the classroom, just yet, then, you know, we certainly are excited about the chance to provide that to you. And it's something that we're extended to our clients out there, along with them some scholarships, so folks that have been laid off as well, too, from their jobs. were willing to entertain that as well. So you know, just trying to help folks during this this period of time.

22:53

So let's say I'm interested in and I'm a company, and I can use your product, it's it's, it's important. I need this training, I mean, company, Acme, whoever I am. wants to take advantage of that's great. What if I have in house training, and I just want to talk to you about how I can make my training, more effective, and still do your stuff. But I have my own, you know, product, whatever it might be? Are you willing to entertain conversations like that?

23:23

Yes, of course, you know, we have an instructional design team within the lifecycle institute that helps helps folks with facilitator development. So if you have subject matter experts, and you want them to get in front of the classroom, and delivered effective training, you can do that as well, too. And, yeah, we're always available to support you in building a course or, you know, optimizing a channel like

23:49

that. LC E. Dan, with a big heart. All right, again, you know, listeners out there, we're all about one, remember this, we have got to be committed to education. That's one, two. Again, we've got to be committed to collaborating. We don't have all the answers. You got to reach out to Dan, he's got answers that can make your business your life much better. And then of course, a natural outgrowth is innovation. We're talking about making Virtual Training, more innovative. Dan, got it. Team. ltds. Got it. I'm just telling you right now, I'm gonna have that link out on this $400 voucher, out on industrial talk.com you're gonna get it. I'm gonna promote it. You're gonna get it, you know, and reach out to Dan, because I'm going to have his contact information, as well. Dan, thank you very much for joining the industrial talk podcast.

24:46

Oh, thank you, Scott. My pleasure. Always a pleasure to connect with you, sir.

24:50

Nice, isn't it? I like that. All right. Let's do this. I want you to be bold. I want you to be brave. I want you to dare greatly because you are responsible for changing the world. I know it's heavy, but you are hanging out with people who are bold, hang out with people who are brave and daring greatly and I guarantee you will change the world. Thank you very much for joining the industrial talk podcast. And, you know, be safe out there. We're gonna have another great interview right around the corner. Stay tuned.

25:20

You're listening to the industrial talk Podcast Network.

The post Mr. Prithpal Khajuria with Intel Talks about Utility 2.0 and Solving Utility Challenges through Innovation appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Dan Anderson, Manager at Life Cycle Engineering about “Real Strategies and Solutions for an Effective on-line training program”. Get the answers to your “Virtual Training” questions along with Dan's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Dan and the wonderful team at Life Cycle Engineering on upping your online virtual training platform game by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

CHARLI MATTHEWS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/danandersonlinkedinprofile/

Company LinkedIn: https://www.linkedin.com/company/life-cycle-engineering/

Company Website: https://www.lce.com/

Company Twitter: https://twitter.com/LCE_Today

Company Facebook: https://www.facebook.com/LifeCycleEngineering

Company YouTube: https://www.youtube.com/user/LifeCycleEngineering

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

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The post Mr. Dan Anderson with Life Cycle Engineering Talks about Solution for Upping Your Online Training Game appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Kathy Henrich, CEO of the Milwaukee Tech Hub Coalition about “Transforming the Workforce of the Future and Bringing Regional and Personal Prosperity”! Get the answers to your “Digital Transformation Education” questions along with Jennifer's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Jennifer and the wonderful team at the University of Wisconsin-Milwaukee and how you can up your Digital Transformation learning game through CSI by the links below. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

KATHY HENRICH'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/jennifer-abele-2859684/

Company LinkedIn: https://www.linkedin.com/school/uwmilwaukee/

Company Website: https://uwm.edu/

CSI AND MARY BUNZEL'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/marytbunzel/

Company LinkedIn: https://www.linkedin.com/school/uwmilwaukee/

Company Website:  https://uwm.edu/csi/

PODCAST VIDEO:

BE PART OF EDUCATING THE WORKFORCE OF TOMORROW:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Business Beatitude the Book

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TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

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The post Ms. Kathy Henrich with Milwaukee Tech Hub Coalition talks about Transforming the Workforce of the Future appeared first on Industrial Talk.

The post Friction – Why Do We Make Everything So Damn Hard! appeared first on Industrial Talk.

The post Yep! Industry needs to Market Better and Sale more. Keep my head from exploding appeared first on Industrial Talk.

In this week's Industrial Talk Podcast, we're talking to Efe Erdem, Technology Center Director at MESS and MEXT about “Addressing the major skill gap that exists in today's Digital World”. Get the answers to your “Digital Education” questions along with Efe's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Efe and the Mess team by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2021. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

GARY'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/efe-erdem-01804b13b/

Company LinkedIn: https://www.linkedin.com/company/mess_2/

Company Website: https://www.mess.org.tr/en/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

technology, companies, member, collaborate, called, digital transformation, people, industry, turkey, partners, understand, digital, create, educate, industrial, initiative, embrace, education, max

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, thank you very much. Again, thank you very much for joining the industrial talk podcast. Because this is where we celebrate industry heroes. I am so jacked for this particular interview coming up, and I just want to make sure you got to stick around. Because you are bold, you are brave. You dare greatly. you innovate and you're changing lives and you're changing. just changing the world. Why can't we celebrate you each and every day? That's what we do. We celebrate you each and every day. All right, in the hot seat, you know me, Scott, MacKenzie, you know me, and I'm all about collaboration, innovation, and education.

01:02

Here's a gentleman fa. That's e f e epi. Alright. Erdem, er d m, he's with an organization called matched. And they've got they're just coming out of Istanbul, Turkey, and they've got a lab, they've got an ecosystem that is really looking into industry for Dotto training the individuals around Europe, about the technology, it is a fabulous conversation, they are passionate about what they do. So let's get cracking. Stop listening to me right here. Now you got to keep on listening to me. You definitely do. All right. I've been doing some series, and we're gonna get into the interview. But I just I just need to reiterate. 2021 is right around the corner, it's right over there. And if you're looking out at the video, I'm looking at 2021 right down there. And it's right around the corner. Now what does that mean? Well, let's put it this way. It's going to be great to look at 2020 behind you, right. But the other thing is that what is your plan? What are you doing? How are you going to generate revenue? How are you going to close deals? How are you going to do all the things that you need to do because you can't live through 2020? Again, in 2021, now I understand the challenges that exist out there, I understand the the fluidness of this pandemic, and I have no idea. All I know is that 21 because it is December 2021. Let's create some strategies. Let's be bold here, let's be brave, let's, let's, let's consider going rogue a little bit and pushing that envelope in how you market and how you sell. Because right now, right now is the time to be able to differentiate yourself to be thinking about how things are just what can I do to be different? How What can I do to get my message out? You know, those are some of the things how do I reinvent myself, you know, that means Do you know what that means in reinventing yourself and going rogue and being, you know, unique and sad and being bold, requires you to be a little uncomfortable. But that's okay. You just been through 2020. And it's okay to be uncomfortable. Because you need to be we need you out there. So I did a, I did a live and then I flipped it into a podcast just because I can. And so I did that. And what was great about it is it's my beef with webinars, that's one that's a live that I did, we can do better, we have to do better, you have to do better, I have to do better, you know, just being okay is just not going to do it. We've got to be quite innovative when it comes to this stuff. And that goes for your marketing and your sales strategy coming up in 2021. You can tell I'm amped up on goofballs on that stuff. Because I just

03:56

I want you to be a success. That's it. So one of the things that we're doing, and I'm going to continue down this road, I want to collaborate because we're about collaboration, you know, innovation and education. But I want to collaborate with industrial sales and marketing people. I want to hear what they have to say, I want to be able to get that information out. Because if you're not generating revenue, if you're not breaking into opportunities,

04:20

it's not gonna be a good year. And I want it to be a good year for you. And so that means we've got to figure out how to do this whole marketing and sales things better. So I've got a lot of I got a lot of baggage that I want to be able to get off my back because I think we have to, we have to be so creative, so innovative, and we can't, we can't give up on our education. And that's brings me to this particular dog gone interview with Epic, fabulous organization. The, the the, the hub, they call it a hub and I'm looking at my notes because

05:00

The Hub the MCs me XT, and they're just all in passionate about educating

05:09

about industry for Dotto, it's here, your digital transformation journey has already begun, you need to figure it out, you need and that means education, because it is going fast, and it is speeding through your life. And you need to be able to educate yourself on that. And and when we start talking about all this, you've got you got to do it, man.

05:35

I'm all wigged up. Because I just, I'm so passionate about it. I'm so passionate about everybody collaborating, because we need solutions. And that means we've got to talk and collaborate. We need to innovate not just from a technology perspective, but how we interact with people be innovative. Rethink yourself. And then the third one, of course, is education. You can't stop. You can't stop not just from technology. But how are you going to get your message out? What are you going to do? That's it. All right. I'm done. I'm spent. Yeah, I am. I'm spent. All right on the hot seat again. Fa. Erdem, he's with Max, enjoy the doggone interview. All right, fa, thank you very much for joining the industrial talk podcast. How are you doing? Well, in Turkey, it's afternoon, here in the United States in Louisiana. It's the morning how are you doing today?

06:31

I'm doing fantastic. Thank you for the right kinds of mutation. I hope you're also doing well. Oh, I mean, I'm talking to you, How can I not be doing well, this is fun stuff. And it's really an incredible topic. And I and I love it. And I love what you guys are doing there in Istanbul and with an organization called mess and maxton, all of that good stuff. And I think that this is a timely conversation. But before we get into that conversation listeners,

06:58

epi brings a lot of doggone street cred. If you go out to his staff card on LinkedIn, you will not be disappointed. Give us a little background on who you are.

07:10

I'm the Managing Director in Charge of the MCs initiative. And they initiative is actually a product project of the largest industrial association of Turkey called mes. It's an association that is looking after 250 big large industrial companies who are active in the metal industry. And when I say metal I refer to automotive, steel, white goods and machine builders. So we are a large industrial Association and three years ago, the chairman of the association decided to undertake a massive project to build a technology center in essence, it's actually digital capability sensors that would help the member companies so I'm it's called mixed the initiative and the project is called I want to make sure this is clarified it m EXT not NEZM e XT continue that that's absolutely right. And we decided to brand it as me XD s next, that would basically refer to the next level, next era of the metal industry or next level of the manufacturing, the upcoming digital manufacturing revolution, so to say. So here, here's my,

08:31

here's my beef. Here's my insights here. My here's my challenge. And especially with this, I've I've had hundreds and hundreds of conversations that are all around industry for Dotto, digital transformation. Edge cloud II, people throw it in 5g, what the heck, why? Let's just throw that in there. Right? Let's just say it doesn't really matter. It seems like it's the the miscellaneous file for everything that's taking place within technology today. And one of the things that you could probably attest to and I have a challenge with is the speed at which technology is evolving, and the human capability of being able to

09:11

embrace it, right. It's like it's going really fast. It's like you're trying to hold on that Tiger's tail, and yet I can't consume it fast enough. Is that what Max is all about? What what give us a little background into mext. That's accepted I take Sure there so that that is a needs that are identified among our member companies as well. So we have observed that some companies are investing into upskilling and rescaling their workforce to cope up with the upcoming digital manufacturing era. But we have also observed that that was not done at scale. So it was usually the upskilling and rescaling efforts, were usually targeting maybe a small set of engineers, maybe some managers, mid level managers, but that's the

10:00

So it was we felt that it was not enough to undertake a massive transformation effort at a company scale. So as an association, we decided to step in and provide the necessary training, actually a free of charge to our member companies in order to better equip them for the upcoming new digital manufacturing era. So as you rightly pointed out, this is our primary goal, we want to upskill and rescale the workforce, so five member companies, so your member companies right now it's about 250 plus heavy industry within the boundaries of Turkey, are they just naturally a part of the maxed initiative? Like I'm a member, I'm over here now too, as well, I can get the access to this, this great training, is that how it works? That's right, we are giving them access to the training programs plus the consultancy services, which we can also touch on in a while. But, of course, like any new initiative, it's taking some time to also convey the message to our member companies. So it is not very ordinary, that an association undertakes something like this, it is such huge scale. So it is also taking some time to explain it to our member companies. Why are we doing this? And how are we going to help them? Of course, once they understand the message and our ultimate goal, they really appreciate it, and then they immediately start making use of our services. Yeah, because I'm telling you, if you think this digital transformation journey is going away anytime soon, your saw us, Sara Lee, you're going to be disappointed because it is not going away. And it is going to be around and either you're in the game and you're trying to figure it out, and how it will benefit your organization benefit your business benefit your career,

12:00

you're going to be left behind. And that is unfortunately, the truth. So guess get with the game and it now. So when you were sitting there about a few years ago, and you're with the

12:13

the head guy at Mass, and you started talking about this, a What's this gap? What's going on? What was the thought process behind that? Yes. And we observed it's a some of our members even did not realize, as you just said that it is a necessity to transform. So with some of the member companies, he felt that we need to create the urgency, a sense of urgency, and then the awareness about the digital transformation.

12:44

We also observed another set of member companies, which already started to take initial steps towards transforming their factories supply chains. But again, a I think some some the some consultancy companies prefer to refer to it as a pilot purgatory. So they were stuck in their pilot purgatory, and they were not scaling

13:09

So again, in that we identified the need to provide training to the whole workforce rather than a privilege subset, in order to in order for the company to embrace such a culture as a whole. And that was the thought process that the Soviet Navy identified first of all the need to create urgency, a sense of urgency, and provide the necessary understanding for what it takes to do that. I like it. Okay. Sorry. I like that. Go ahead. Perfect. Secondly, I think that the other observation was that the top level decision makers, and they were puzzled with the buzzwords you threw in those buzzwords just a couple of minutes ago, and

13:58

put, if you put them yourselves into the shoes of those top decision makers, they usually get to see colorful slides from a consultancy companies and everybody knows what to do best. But at the end of the conversation, the key decision makers is really puzzled about what to do what what is the initial step, what should I do for my factory, a me so it was this lack of clarity, lack of clarity that was existed in the minds of the top decision makers. And that was the second, I would say, toward that, that provoked this whole project and idea this the fact that we need to provide this clarity to the key decision makers of our member companies so that they can embrace that and cascade it as a vision to this whole workforce. So this is how I see that rolling out that is a great explanation, especially with this new

15:00

digital transformation, industry for Dotto, whatever that high level, we speak in this sort of language that we all understand, but nobody else does, right? We assume that they understand we assume that they get it right. But what what I hear FAA talking about is that there is a sense of urgency, whether we like it or not, whether you want to ignore it, there is a sense of urgency, you got to keep moving, you got to understand that means you've got to educate, that means you've got to figure out and say, yes, it's here. Yes, I got to understand. And then I've got to, I got to truly understand how this technology, this, whatever this is, is is clearly understood in into my business itself, how does it apply? All the technology is a technology, that's great. And as we talked about going forward, technology will be technology, and people will continue to push it. It's how you understand how you see it, and how you can gain value from it. I like it. I like it a lot. epi. That's a good, good way of starting out this conversation. Now. It's not.

16:10

It's not all pink elephants in cotton candy out there. What's the resistance here? Does it make sense? What's the resistance? Yes, I think that resistances is especially in with the smaller scale companies. So among our 250 companies, it's a very interesting portfolio, very diversified portfolio. So among our member companies, we have the largest industrial company of Turkey, the whole country. But also we've got SMEs, small medium sized enterprises, who employ not more than 150 people. So when you re approach, it's not an insignificant subset is roughly 77, zero out of the 250 can be classified as SMEs, when you talk to the bosses. And usually they are family owned enterprises. When you approach their bosses, it first insists they're not comments at all about evaded the digital technologies are really needed for them would bring value to them. And they have this prejudice of being confronted with not affordable technology so that they feel so this is a genuine prejudice that exists in the minds of people, they find that the technology is hugely expensive, it wouldn't add value to them. So I think to, to to answer your question, if especially in the SME segment, I think a the the resistances to overcome this prejudice, in first instance, to tell them well, there is affordable and accessible technology that would create value, even for a small sized enterprise. So this is something we are working on at the moment, I would say yeah, and you have to keep on educated, you got to keep on providing that information, you got to keep on pushing it out there just because that's important. And then it changes. And then. And that's what's so great about what you're doing at max, because you've got your finger on the pulse of what's taking place in this whole digital transformation world. That's great, and how rapidly it is changing. And therefore you can keep current with what's taking place out there in the market. And that is of significant value. I I can understand why this is an important initiative for the the the organization mess. Now, let me ask you this.

18:35

One of the very, I mean, I can't I can't ignore it, is that I know that a lot of companies are going in and are going to be impacted from the deployment of digital transformation solutions. And the and people getting their say, displaced. Is that a conversation? What? Tell us, give us a little, you know, warm and fuzzy why that's not gonna be the case. Or it might be the case, but there's still a bright future. Give us a little background into that. Yes, yes. I think a this is a very well made point. So we we have a huge target. We would like to touch 50,000 employees every year. So it's a massive effort. In fact, he did you say every year 50,000 that's that's exactly right. That's exactly what I said. Absolutely a stretch goal.

19:28

Yes, so that as you can imagine, a we are going to employ all sorts of methods, including a digital way of bringing up those courses and modules, but 50,000 people every year so that that number itself, even a brings us is the largest initiative in the world to upskill at such a scale. And so, of course as you can imagine among the 50,000 people in May

20:00

A major chunk of that population will be a hourly paid person. And so operators on the shop floor right yeah. And of it is essential that we bring across the message that this is something that that will be helping them going forward. So as you said, of course, there are some sometimes these statements like it may displace workers,

20:28

again that you have studies from Bertie economic forum that suggests otherwise, that such as in 2013, that the digital transformation and technologies will actually create more jobs than it would displace. So we are also advocating the same and saying that this is a game for all countries, for everybody. And that one cannot turn a blind eye on instead, a, I think every one of us should understand how to come to terms with this reality, what it means to have a life to our work practices, in order to continue, actually the likelihood of

21:15

having better chances for a state visit. I embrace what you're saying, I think it opens up opportunities. And I think if you accept the fact that this digital transformation is happening now, there is a sense of speed, there is a sense of urgency. And if I learn as much as I possibly can me as an individual, that just opens doors because it's not digital transformation is not just going to just be in Turkey, it's going it's global, right? You access and learn and grow and get into it, then it just opens up doors globally as well. It just does. There's no there's no way of ignoring that. And that's why it's exciting. I fully agree with that. And I think it's the moment if you look at the global landscape, there is a race and there is a race. So so even the developing nations, of which Turkey is also one are trying to not to stay behind. So it is it is it is everybody calls it it's an exponential disruptive wave. So it's happening fast. And we felt that our member companies should not also stay behind the curve. And they should be ahead of the game. You can't because you can't compete globally, because there's going to be companies that aren't going to be all in on this digital transformation, which, which we've had this conversation prior to this particular podcast, you and I and others are, embrace that incremental approach, right? It's not a what we call a big bang approach. It's like, Okay, I've got this company. And now I got to do it all at once. So you don't have to. And that's the beauty of the technology. It's, it's, it's nimble enough to be able to say, Okay, here's, here's some low hanging opportunities right here. Let's deploy it here. Let's get some wins and victories here. And then we can scale from there. And I think that that's what what do you guys advocate? Now all of this is great stuff. It's all wonderful. I get it. But you're not just in the, the the business of

23:26

here, here. Here's the education. You guys also do consulting, because one of the biggest problems I see is I don't even know where to begin. I have no clue. So you guys provide that type of guides, right? That's absurd, right? That's absurd that and that we do partially on our own in house training consultants that we have trained for this purpose. But also we are partnering up with a great institutions and other companies from across the world. In fact, with from offer from Germany, we are providing the so called Digital maturity assessment service, that would help the key decision makers to basically understand figure out for themselves, what what is the customized take a tailored roadmap for their company and for the affected for the next two years. So this is actually how the whole journey starts with our members. So we go in for one week in depth on site study, and together with our partners, and they observe end to end the whole manufacturing system. And from a special lens perspective, of course, and then they come up with the reports. It's not a generic report, but with a specialized report for that particular company Exactly. What should be done in the next two years. But then, but let's say I deployed if I say

25:00

Yeah, this is great stuff thumbs up, I'm ready to get going. But you're not going to leave me out there to dry. I'm not going to be there alone. I mean, I because technology is like going really blistering fast, right?

25:14

Two years from now, it's gonna be a completely different landscape. I'm not alone, right? I mean, you guys are just gonna still be there. That's exactly right. Not only us, but also the ecosystem that they've established, they will be there to support our member companies. So from the very beginning, give her very much conscious that nobody can do that alone, even the big companies. So everybody needs some sort of help and guidance leads from a startup need from a technology software company. So we did set that, as an association, we can afford to basically establish this web of partnerships that would help our member companies in their transformation efforts. And as such, we've signed a contracts partnership contracts with more than 40, a globally known a universities, institutions, from everywhere from Singapore to North America, we have partners that will assist our member companies together with us during a transformation journey. So I fully agree with you, it is a must to have a partner set onto it, who are

26:26

keeping up with the fast pace of technology and who can guide you during this journey. It is an ongoing journey, actually, that is here. And it's not going away. And I and I'm all into it. I hear what you're saying what with all that said, with all this great momentum that you guys are experienced, which is great, great, great. Where do you see it going? Where's that future? Where does it look like?

26:52

Yes, and I think what they would like to see a within that time horizon of planning horizon of two years, we would like to create some measurable impact in the transformation efforts. And we will measure it. And by using the just mentioned, digital maturity assessment methodologies, so we will have a pulse so to say, an index, which will tell us how much we have succeeded in transforming our member companies or help them transform themselves. So they would like to see, to see that uptick in the index for the overall metal industry among our member companies. So and then, of course, what we would like to see, of course, most of our effort is towards creating that cultural awareness, starting at the C suite, and they should embrace this as a leader, and that they should regard this as an ongoing journey rather than as a one off effort. And hopefully, within two years time, we will see our member companies coming back to us and asking for more asking for a refreshing curriculum, asking for a new set of technologies. And if we can achieve that continuity, and that's that, that sense of ongoing journey, I think that we will call consider ourselves successful in the medium term, two to three years. And going forward, going forward, hopefully, if we can create an ecosystem where our member companies cooperate, collaborate with a with other partners, from the ecosystem, global ecosystem, and mourning the research and development efforts to to start creating technologies for themselves. That would be a huge success in the longer term. Yeah, I'm telling you, right. Now, listeners, you're gonna need a definite partners, like

28:53

this group and others, but you're gonna need a partner like max. And the reason for that is that just any, any,

29:03

any technology, and any journey like this requires that because you're not going to keep up with it. And you don't want to be stagnant in that journey, right? You don't want to say, Hey, I get a thumbs up, or we're good. And then all of a sudden, you're, you don't keep up. And that's why I love the use of ecosystem. I love the use of that, that necessity to collaborate with everybody because this stuff is moving fast. And you need an organization like max to truly help you with that journey. I like it a lot. Now, Effie, are you out there on LinkedIn? I am in DTS, and you're pretty I mean, you're I need to find found you and

29:43

grab me it's Effie. Bird, I'm gonna get it. That's that's a good pronunciation if you just Okay, so the spelling is E F, E, first name, last name, e r d, e m, right? Reach out to him. I'm sure that

30:00

There's not many out there that have your name, which is a very good thing than like john Jones or something like that it's very common, but reach out to him and your, your active because I think, and this is not just, this is not in the confines of just

30:16

Turkey and that it's International, you spoke up the international fingers that are taking place with this Mex initiative. Right? That's very much true. In fact, he actually make use of saying services from international partners. But in the in the area of developing new use cases in our digital factory, a, most of the international partners utilize it as a testbed to showcase the latest and greatest technology. So I mean, we did this is something it's a winning proposition value proposition. The value for the partners, if you look at the other side of the equation is that they gain access to the leading 250 industrial companies of Turkey. So if they can, in a real working environments demonstrate the value of their technology. And this is an amazing advantage to them. Because you cannot do it in a standalone showcase environment, industrial people usually would like to visualize it on a real working production environment. Otherwise, it's just empty words to them, unless you can prove the real added value of the technology on the real working environment. And that's what we set out to do. That's why they established this digital factory. And this is why most of the partners are jumping in actually to be able to speak to the real clientele customers prospective customers and demonstrate their technology and the value of their technology. In such a great case. Even I can give you some examples during the high initial period of the pandemic. And late April, we were cooperating with with a German startup to develop a use case for CNC machining, utilizing 5g technology and highly advanced analytical modeling. So why I am giving you this example is that we are ready here to cooperate with everybody, so long as they want to reach out to the Turkish customer base. And it's great that in today's world, even a pandemic cannot prevent you from doing this. So it was possible for us to collaborate with a German startup in late April, despite the pandemic periods. And we are in fact continuing to collaborate with technology companies, startups, from Europe, from Singapore, even from North America In the meantime, so yeah.

33:00

Yeah, and I mean, I've been a big advocate on collaborating, innovating and educating and you guys reflect all of that, you create a platform, you create a an environment that allows people to collaborate, which is a positive, you create an environment that allows people to truly innovate and think through that and be innovative in their approach their business and their careers. And then of course, you provide the ability to educate because without the education, you can't innovate or it's hard to even collaborate because you're not, you're not educating yourself and I and what you guys are doing at Mex, it's, it's a great thing, because that that's what you guys do. And you're doing it with a sense of urgency and speed. Because now is the time you can't lollygag I like that. I

33:48

can use that. Go right ahead. Go use it. Put it on a bumper sticker. I don't care. It will surely by No, this is.

33:56

Alright, we're gonna have to wrap this up. And I'm sorry. We had a bit of a technical difficulties. That's what happens. You know, you live by technology, you die by technology. But for the most part, technology's pretty doggone good. All right. Now we also have a virus. I hope I said that right? as well as gorg. See, Gox Guk. Did I say those right? Come on, guys. Help me out.

34:23

You can call me Jackie. Okay, because

34:28

I feel like I'm just sort of swinging in the wind here and going Okay, here we go. Anyway, great team. Great, great spirit, great energy that you guys are doing there at max. I really appreciate you guys jumping on the industrial talk, podcast. Thanks for inviting us. Thank you so much. All right, listeners. We're gonna wrap it up on the other side. All of the contact information and information that you need to get a hold of this great team will be summed up after this break. So stay tuned, we will be right back. You're listening to the industrial

35:00

Talk Podcast Network.

35:08

Alright FA he's the man he understands and he understands and his team at max understand the necessity of education. If you don't want to leave people behind, they have organizations just like, like, max out their fabulous purpose because I look at it this way technology is barreling down that track, and they need to, we need to train. And that's why these guys are so incredibly wonderful. All right. 2021 right around the corner. I'm looking at it right now. It's right there. What are you going to do? Are you gonna market how are you going to sell? You cannot as a company, relive? 2020 Let's be successful. Right. rebuild, right. prosper. twenty.com 2021 do it. Reach out to me. I'm here to help. Big time. Alright, people be brave dare greatly hang out with those people that are bold and brave and daring greatly. You will not be disappointed. Let's have another interview right around the corner.

The post Mr. Efe Erdem with Mess talks about Training the next Industry 4.0 Professional appeared first on Industrial Talk.

😩 Am I the only one thinking that webinars are painful and sub-optimal? Do you have Zoom fatigue? And is Death by PowerPoint the best we can do? I know our message needs to get out but is there a better way? The answer is “Yes” and I have some thoughts on making this whole virtual world less Root-Canalish.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post My Shameless Beef With Webinars, The Struggle is Real. appeared first on Industrial Talk.

In this week's Industrial Talk Podcast and in conjunction with IoT Solutions World Congress, we're talking to Bill Schmarzo – The Dean of Big Data about “The Dangers of Legacy Thinking and The Power of Hope in Innovation”. Get the answers to your “Culture of Empowerment and Culture of Innovation” questions along with Bill's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Bill by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BILL'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/schmarzo/

Personal Twitter: https://twitter.com/schmarzo

Get Your Access to the IoT Solutions World Congress Digital Summit: HERE

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

The post Bill Schmarzo talks about he Dangers of Legacy Thinking and the power of Hope to Innovation appeared first on Industrial Talk.

The post Survive, rebuild and Prosper through Collaboration, Innovation and Education appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Bill Schmarzo, Chief Innovation Officer with Hitachi Vantara about “The Power of Collaboration, Embracing Ambiguity and the REAL Value of Data”. Get the answers to the real power behind data along with Bill's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Bill and the wonderful team at Hitachi Vantara at the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020 and beyond. All links designed for keeping you current in this rapidly changing Industrial Market. Survive! Rebuild! Prosper!

BILL SCHMARZO'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/schmarzo/

Company LinkedIn: https://www.linkedin.com/company/hitachi-vantara/

Company Facebook: https://www.facebook.com/HitachiVantara

Company Website: https://www.hitachivantara.com/en-us/home.html

Company Twitter:  https://twitter.com/HitachiVantara

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Bill Schmarzo with Hitachi Vantara talks about the power of collaboration, ambiguity and the value of data appeared first on Industrial Talk.

The post Mr. Leon Pieters with Deloitte talks about the global state of the consumer in a COVID19 World appeared first on Industrial Talk.

The post Business Beatitudes: A Spirit of Optimism and Success Through Sacrifice and Perseverance appeared first on Industrial Talk.

The post Why You Need To Podcast – Podcast Expectations appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Andrea Fryrear, Co-Founder of AgileSherpas about implementing Agile Marketing into your Industrial success efforts. What is Agile Marketing you ask?!? It's about marketing speed, nimbleness, insight and focus on what is truly important for bring in real bottom-line value to your company. Learn more about Andrea and her wonderful team at AgileSherpas on how to step up your marketing game by leveraging Agile Marketing solutions. Find out more by the links below:

FREE AgileSherpas Resources: https://www.agilesherpas.com/industrial/

Company Website: https://www.agilesherpas.com/

Personal LinkedIn: https://www.linkedin.com/in/afryrear/

Company LinkedIn: https://www.linkedin.com/company/agilesherpa/about/

Company Facebook: https://www.facebook.com/AgileSherpas/

PODCAST VIDEO:

OTHER GREAT INDUSTRIAL LEARNING SOLUTIONS:

Infor's Educational Alliance Program:  https://www.infor.com/services/education-alliance-program

Infor's GenOne Program: https://go.infor.com/genone/

Festo Didactic: Blazing the trail in hands-on Industry 4.0 training: https://www.festo-didactic.com/us-en/

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Ms. Andrea Fryrear with Agile Sherpas is talking About the Power of Agile Marketing! appeared first on Industrial Talk.

The post Why You Need To Podcast – The Content Math appeared first on Industrial Talk.

The post Why You Need To Podcast – Ultra-Micro Content Creation! appeared first on Industrial Talk.

The post Why You Need To Podcast – Micro Content Creation! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this Industrial Talk Podcast episode, we talk about ways to Fight Content Boredom! The ability to consistently create content is vital to your success. The challenge is to maintain and advance your content creation capabilities. This is achieved through Cross-Training Content Creation. Get out of your content rut and tap into your Cross-Training Content Creation machine! Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

(00:00):

Hey there, welcome back to the industrial talk podcast. Uh, I'm so glad that you are here. Thank you very much for joining. Uh, now what we're going to be continuing our conversation and that's content creation. The last episode we just talked about the macro, we talked about the micro, we talked a little bit about the ultra micro and we're going to go in some greater detail associated with that. But, uh, once again, I'm going to reiterate, you need to figure out how to get podcasting into your marketing mix either internally or externally and you need to stay on top of it. There are solutions out there. It is a valuable platform to, to fight against that, that co creation, that content, numbness, uh, boredom and you humanize and everybody wins in all of the, the interaction that exists between the, uh, podcaster and the podcast D, if that's even a word.

(00:54):

So, uh, the last episode we really sort of dug deep into that macro side and why you can just repurpose and recreate from the blogs and reports of webinars and, and, and slap that human component on it. Because you've got a, you've got a podcast platform. Now we're talking something different. Now we can be able to post and then you create multiple content from that. So yeah, it's a machine. It's a content humanizing machine. Now if you are out there, we're going to talk a little bit about the flow of this content, the flow of the content. So go out to the video and then you'll see this wonderful, not very fancy pants slide. So, so from one podcast, as I, you know, from one podcast we talked about the partners, the customers, the prospects and the heroes and, and everybody else that's associated with that particular podcast.

(01:47):

And then we re-purpose and then we create podcasts from your blogs, re-purposing blogs, reports, re-purposing, but reports and really being able to, and, and of course, um, those webinars, we slap that human component associated with it. And now you're generating more content that has greater interest primarily within, right within your market. So we said, okay, from the podcast we can create a podcast, we can create a video, we can create landing pages, we can create funnels. So all of this stuff has a type of action associated with it, right? You just don't create it. You, you try to engage individuals from the podcast and call to actions. So you have, once again, you see me out on the video. If you're watching the video, if you're listening to the podcast, that's great. There's a landing page associated with every podcast. There is a call to action on every landing page associated with the podcast.

(02:47):

I can bring out, I can say, Hey, I could download that a blog that was created. Everything is right there. You get your targeted an interested audience into doing this stuff. And then the funnels and you can create those funnels. You can create promos. Hey, I've got a promo here. Nothing stops you. It is a, just a, an absolute, uh, platform to prevent boredom. You could create more blogs, you can transcribe, you can just eat your SEO score. We'll just continue to just rise and go up as, and that's a search engine optimization. So, um, and then you can, from there you can create other snippets which are going into the, uh, micro and ultra micro, right? And then of course all of this is, is, is wrapped into whatever your marketing and sales strategies, right, that you're trying to create to get your message out and to be that, that thought leader, I look at it this way.

(03:51):

So I do a lot of exercising. I just do, I, that's, that's my hobby. I do it, I go to the gym quite frequently. And one of the things that I remember unfortunately getting into, I got bored. I used to lift a lot of weights and it's just boredom because really I, I stick with the classics, the bench and the squats and it's the same stuff over and over and over again. And then what I found in at unfortunate scenario, you don't push yourself as hard. You don't achieve what you want to try to achieve because you're just downright bored. And so what we're trying to do here with this particular platform is something like cross training, right? All of a sudden I realized, man, I need to cross train. I needed to do something other than that has great benefits, but just something different.

(04:44):

And so, well, you know, I'll do, I'll do you know the yoga, if you can believe that big old 225 pound guy that I am, but it works. It changes the way you look at exercise and then all of a sudden the traditional form of weightlifting is not as boring as it used to be. See what I'm getting at? So this is sort of the, the uh, uh, Cross-Training type of content creation. You're, you're creating so many different pieces of content that fights against that boredom. That's what this is this platform about, once again, bringing in the house, I'll ship shadow care. I'll show you how to do it, all of that. You just have to be committed at creating the content on a consistent basis. There's our tools, techniques out there that make it easier to be able to crank this stuff out. But the reality is now you don't have to fight or figure out, Oh, what type of content am I going to try to create?

(05:46):

You have it here. It's a content cranium machine. Does that make sense? I mean, that's what we're all about. So again, you've got the flow. You can create so many pieces of content out of one podcast. You can re-purpose products that you put a lot of time, energy, and effort, re-purpose it, bring it on out, put it on a podcast, continue to build that audience listener-ship. You know, when you go to comp conferences, Bo, you'd go to conferences, say, Hey, we've got a podcast. Come on with a podcast. Hey, do you have a report? Did out it. It changes the conversation dramatically. It's undeniable. And once again, he said, I can't do this. You can, because I have a podcast that said exactly the same thing. If I can do it, you can do it. And, and, and if you don't want to do it, I can definitely help you get to the point where you can do it.

(06:43):

So once again, that's content flow. We're going to start going into the, the, uh, the breakdown into the, uh, micro and ultra micro, right? Just sort of greasing the skids a little bit there. The, the micro is how you take that one content and slice it up into other little components that you can promote that, Hey, somebody had a great quote. Boom. It's out there on a meme. Whatever it might be. There are just, it's unending and it is designed to create attention because you're a thought leader. Let's be bold. Be grey, brave, dare greatly. Let's change the world. Thank you very much for joining the industrial talk podcast. You guys are wonderful out there, so keep at it. Do not quit. Let's, let's do some, let's do some podcasting. Dr. later.

(07:32):

You're listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast-sales-funnel-strategy/

https://industrialtalk.com/episodes/why-you-need-to-podcast/

https://industrialtalk.com/episodes/why-you-need-to-podcast-the-old-way/

https://industrialtalk.com/episodes/why-you-need-to-podcast-i-cant-you-can/

https://industrialtalk.com/episodes/industrial-podcasting-101-the-reason/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Fighting Content Boredom! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

Now let's create Raving Ambassadors with your Podcast Platform. These are individuals and companies that love your product, service and/or solution. They deserve a “series” about them and what they do to solve problems. Powerful content, focused on them, they love you for it and will speak in glowing terms about you and your company. You want to close a deal, have your Prospect talk to your Ambassador. Give you the “Swag” to really close the deal. Learn more in this episode of How to Create Raving Ambassadors. Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

00:00                   Hi there Scott, MacKenzie, again, thank you very much for joining the industrial talk podcast. We are continuing our series on why you need a podcast, which is very important. It's gotta be a part of your platform, your digital marketing, your, your sales funnel development, uh, your branding. And, and I've harped on that. Either you do it internally or you find somebody to do it, but either or [inaudible] you gotta make it happen because it's a powerful tool, powerful platform. And, and, uh, it's uh, designed for success. And that's what we're all about. Now. We've gone through the sales funnel, you know, just sort of lay out of your target market. We've got internal, we've got your partners, we got your customers and we've got you even your targeted prospects. Within that, we highlight the heroes, the philanthropy. That's what you can do on a podcast platform and get it out there over and over again.

00:56                                    Now the last one, which is just sort of a result of that effort, is you create raving ambassadors. Those are the individuals that are going to sit there and go, wow, these are wonderful. I really enjoy. They just aren't just raving and vast. You, you have created the know, like and trust throughout your process, which is vital to any sales cycle, but now you're going to be creating those raving ambassadors, those individuals, those companies that that believe and know you will deliver on your promise. You solve problems. You listen to them and create solutions that make them a success. They are your raving ambassadors. You can't get to the embassador level if you're not caring and feeding and and making them feel special and be able to provide solutions for them so that once again, the platform, the podcast platform is just so uniquely designed to be able to do that.

02:03                                    Once again, you find them, you can see how they get engaged, they're there, you know who they are and you, you could say, Hey, let's get you on a podcast again. Let's create a series. Let's talk a little bit about what you do and and the solutions you provide and the content that is all designed specifically for for what you deliver. Now, let's highlight that once again, a win win strategy and then all of a sudden the best recommendation comes from those individuals who just love your service or whatever you know, product, whatever it might be. That's why the podcast in this platform is a powerful platform for you and your sales. Okay, now we're going to wrap it up. I'm going to go into the content again, we're going to start talking a little bit about the content, the micro content and define whatever it micro is based off of this content generating machine called the podcast platform.

03:10                                    And then the ultra micro content don't get, you know, wrapped up with that. There's a, there's a logic in that. Now those are the categories that, that uh, I have selected. If you have another category that's all good and dandy and that's fine, but you get it there. We're going to break it down into three segments and why this, the podcast platform is a powerful, uh, medium for creating content. So that's going to be next, next time. So we're going to wrap that up. So again, we're going to talk about what this one is about. Ambassadors, raving ambassadors. You need to do it once again. Go out to industrial talk.com. Find these series, embrace the fact that you need to do the podcast and make it happen. She look at that, man, that's only four minutes. We, we, we, we covered this particular topic in four minutes.

04:01                                    All right, next, uh, next segment. In this series, we'll be addressing content and content creation. And I'm telling you right now, you're not creating enough content. That's it. That's the bottom line. All right. Thank you very much for joining the industrial talk podcast. You need to be doing podcasting. You need to figure out how to do it, make it happen. Thank you. Be bold. Be brave. Dare greatly change the world. That's what this is, man. Isn't it a great time to be alive, to be able to do this stuff? So thank you. And we'll talk later.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast-sales-funnel-strategy/

https://industrialtalk.com/episodes/why-you-need-to-podcast/

https://industrialtalk.com/episodes/why-you-need-to-podcast-the-old-way/

https://industrialtalk.com/episodes/why-you-need-to-podcast-i-cant-you-can/

https://industrialtalk.com/episodes/industrial-podcasting-101-the-reason/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Do It For Your Raving Ambassadors! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

Nothing is more humanizing than highlighting Heroes or Philanthropy on your podcast. Your content needs to always be about the Other and needs to touch the heart. Nothing is more moving than talking to someone that has overcome adversity and persevered against great odds. This content has a lasting impression on your listener and motivate and moves people to action. In this episode we discuss how to leverage this powerful content. Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

00:00                                    Hey, greetings industrial talk podcast listeners. This is a continuation in our series of why you need to do podcasting. As you can tell, I'm a big fan of podcasting, but I think that you have to recognize that one, it's a great, a great opportunity for a sales funnel too. It's a great way to market your company and three, it's a wonderful way to brand, but more importantly it brings out that human side that that a human element, you humanize your content, which then differentiates your content from all the other content that's out there that people are numb to. So what we're going to be talking about in this particular episode, we've already talked about getting your internal, your partners, your customers, and then of course targeting your, your prospects using this platform. All the how to is out there on the industrial talk podcast. And now we're going to venture into the reality of being able to have this podcast to highlight.

00:56                                    This is when it becomes really human to highlight the heroes and the highlight, the philanthropy and, and the good that companies are doing, the good that people are doing and being able to communicate that message and to be able to communicate that, that vision of what they are they're trying to do to change the world. And that's what this is all about. So when we start talking about the hero, let's say you have a company and you get a story about somebody that's done something spectacular, all right? Something that's really sort of self sacrificing. You have a platform to be able to bring them on and to inspire people. You inspire through the stories of others. That's what podcast he can do. And because you have it, you're able to sort of lock and load and make them happen and, and, and turn that around and get that content out there to inspire more people.

01:51                                    So now you take that hero component and now you talk about maybe, maybe, maybe your prospects have heroes and you have that conversation, Hey, do you have anybody that has inspired you because they just sort of give of themselves and expecting nothing in return? And then you'd say, Hey, he's prospect. Is it possible to get that person on the podcast? And of course you're going to say yes because it's, it's a story that has to be told. That same approach happens with your customers. That same approach happens with your partners. And so now you can see how this is a content generating machine of course. But more importantly, now you're talking about the heart. Now you're talking about the soul. Now you're talking about truly inspiring type of stories that bring greater attention of course to your company, but also what, what really means to be alive.

02:48                                    And that's one, one element of why this is so important. Do it for the heroes. It's always a great conversation. It always just keeps on going. And what about your, what do you like to do? I like to give to st Jude. I like to be able to be able to provide that because I think they do great, great work. And of course they do. And there are many companies that [inaudible], um, organizations out there that do the same thing. You can highlight that philanthropy on your podcast, you're still focused on all the other stuff of being able to highlight Goodwill, all of that great stuff that is a part of the podcast. But what happens here is now you're, you're growing that, that, that human side, the heart side. And then once again, just like what we did with the heroes, there are internal people that, you know, love this philanthropic activity.

03:46                                    There are customers that have philanthropic activities, there are, uh, as well as your partners and your target, your, your, your, um, people that you're looking to do business with. And you can always have that as a way of being able to create that know, like, and trust. Because it does come from the heart. And because you do mean it, and that's what the podcast is all about, right? You, we want to bring out that human element. And that's why you company need to figure out how to bring podcasting in your marketing mix because you have the flexibility of being able to really transform hearts. Next, uh, we're going to start going into content creation. So now does, just to sum up, you have a podcast that is a content generating machine. You highlight internal people would create Goodwill, you highlight customers and you create Goodwill, you highlight prospects and you create Goodwill.

04:44                                    You create that know, like and trust. You pull in heroes, you pull in a philanthropy and now you've got yourself this tremendous human centric content machine that is second to none. And it's not that difficult. You can see I'm doing one right now. I just fire it up. I just start talking. I'm in. The content is, is there. So now what we'll do, uh, coming up net, uh, tomorrow is we're going to start venturing into how the content is created, how you can create the, the, the, the compounding that is so effective. How you can repurpose old content, valuable old content and put it into a podcast. And, and, and all of a sudden you're, you, you see what's happening. You're bringing in people, you're creating that human, you're repurposing your content, you're touching more people. You eliminate that numbness, that content, numbness and you move on.

05:46                                    That's what this is all about. Once again, go out to industrial talk.com find these podcasts. I'll put them out there. It's going to be a series. And, um, and if you want know what equipment I use, it's out there. If you want to know more strategies, just contact me. And that's out there too. Just just, uh, make it a point, reach out and then we'll have that conversation and I'll help you in any way, shape I can because I want you to be a success. You're changing the world because we are bold. We are brave, we dare greatly, and we change the world. Thank you very much again for joining the industrial talk podcast. And, uh, we start tomorrow on how we begin to build and repurpose contacts. Our content. Say thank you very much. Talk to you.

PODCAST VIDEO:

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https://industrialtalk.com/episodes/why-you-need-to-podcast-the-old-way/

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In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this episode, begin building or “Podcast Sales Funnel Strategies”. Again, the power of podcasting is that it's an incredible sales platform. Now let's begin interviewing your Partners that are passionate about your services, solutions or technology and leverage their network and expand your reach. If they succeed you succeed. We now have a platform that delivers a real Win/Win solution and compounds your digital reach. Find out how to bring in Sales by leveraging your podcast platform! Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

00:01                                   Hey there, Scott MacKenzie again, and while we're talking about why you need to bring podcasting and this platform into your business, right? Either you bring in podcasting as a part of your sales marketing and branding strategy or find somebody else to do it, but be consistent with it. Bring it in. It is a powerful platform for you, your companies, your employees, or your partners, your customers, everybody. It is a win win solution. You bring out the human element. This is a, I want to say number five in a series that we're just going to keep on going until somebody says, yes, this is important, but I'll lay it all out. And once again, I have all of the information. If you say, yes, I better do it, but I need equipment. I need to understand the digital components, all of that stuff. It's all out on industrial talk.com okay.

00:53                                    The last episode that we did, not even, I believe it was yesterday, we talked about the sales funnel and we're talking about leveraging the, the podcast platform as part of that sales funnel. Now we have to build, build the content, and we started out with building and bringing in the content that is specific to your internal resources, the people, the part of your company, the ones that are passionate about what you are doing as a company, bringing out that human element, and so we highlighted that. Now we're going to go into, if you're out there on video, we're going to go into the partners. Now, this is where it gets really pretty interesting. So what you've done is you've said, okay, Hey, let's start this podcast. Let's start finding a, there are, these are the people that we are going to interview internally. They're all positive.

01:42                                    They're going to forward it to their people and they're going to say, Hey, this is great. I was on this podcast. We talked about this. This was a fun time. All wonderful human related focus on you, your company, your individuals. It's a wonderful win-win all around. Now this is when we start talking about the sales process, right? So you go to your partners. If you have partners, do you have customers? You have customers and we'll talk about that as well as prospects, but let's say we have partners, partners that a rep, your services rep, your solutions, whatever it might be, deploy your systems, whatever it might be. You have them. So you approach them and you say, Hey partner, I know that you've been doing a great job and and we really value your relationship. We would like to get you on our podcast. And I would say and we want and we want to talk about what you're doing that is making you a success.

02:43                                    And we want to educate the listeners of our podcast on why you as a partner are benefiting from being our partners, right? And and really just once again bring out that human element. But in that conversation you're going to say, okay, why are you so great, wonderful here, let me show you me. Let me show you how to take this now marketing asset that we created for you and then figure out how to get it in front of the right people so that you partner are a success. Now, this is where it gets real interesting. If your partner in the podcast speaks glowingly of their relationship with you and your solution, you have an asset now that says, Hey, we were talking to our partners here and this is just their interview on our podcast. They were great and I think you prospect would, would benefit from this conversation.

03:40                                    Now the partner's going to say, Hey, that was a great time. That's wonderful. Now I'm going to, I'm going to send it to my prospects, my customers, my internal people of why, Hey, this was a great time. It's all win, win all around, and it's under the guise of doing a podcast. You get it. Everything in this whole exchange is, is positive. It reflects that human element into who you are and what you're all about and and adjust. It creates a tremendous amount of Goodwill. But here's the best part. Now what's going to happen is that you, your company is baked in to that particular podcast, right? And so that partner's going to say, Hey, did a podcast for this company. This is great stuff. Now all of a sudden you're increasing your footprint and your influence and also all of a sudden everybody says, Hey, I know I can trust that company.

04:41                                    They're great people. I saw that human element in their particular podcast and you know what else I got? I got a lot of information out of it. That's what this is all about. It is just a great opportunity to sit around the, you know, the proverbial coffee table, it's podcast platform and be able to have this conversation and say, Hey, great, thank you for being on the podcast partner. Let me show you how you can promote it and you know what else? If you have customers that you would like to get on the podcast, let us know because we would love to be able to hear what they have to say about your services. And it's just everybody's just a happy go lucky type of a solution here. That is what happens. And then it begins to compound. They send it out to their friends, their families, their customers and end and your baked in.

05:35                                    And then you say, Hey, that's great. And then you send it out and then, and it just keeps on. Compounding keeps on growing. It keeps on evolving and it's all positive. That's it. That is when you start to build your content from this particular platform, this podcast platform. So you, you take your internal people, you interview them, they're fantastic, they've got great insights, wisdom, they know everything about what you do and they're passionate. Then you extend this platform to your partners and then the partners are psych Bao. I love working with you and I love working with your system and I will love your services and, and we have helped many people because you guys were so great and then you see how it works. It just keeps on going and it just keeps compounding. And so at the base, at the fundamental base of any type of sales is that know, like, and trust.

06:32                                    You're already 70% complete with your sales process. 70 ish. I don't have any real data to back it up. But however, it's a lot because all of a sudden they know you and they like you and they see your face and now all of a sudden you're, you're slicing and dices and you're making all this great content that helps people succeed. That's what you're in the business of doing. So once again, you bring them on your hammer, on the PO. Uh, the partners bring out their human side. You got internal people. The next one that we're going to be doing is customers. You have customers that use your services. You have customers that believe in you and what you are providing. So in the next episode we're going to talk about customers and you can see how it begins to come, uh, compound. It keeps growing and you keep pushing and you keep on booting out your message. So thank you very much. That's partners. We're going to be talking about customers next, be bold. Be brave. Dare greatly change the world. That's what you're all about. Thank you very much for joining. And we'll be back with customers. You're listening to the industrial talk podcast network.

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Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

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The post Why You Need To Podcast – Do It For Your Partners! appeared first on Industrial Talk.

In this week's Stratum Radio, we begin a 3-part series on The Last Mile Configuration and End User Adoption of InforEAM.

In this episode, we address the steps necessary for proper “Front-End Configuration For Usability“. A successful system deployment is completely dependent on your teams interaction with the end users to ensure all business processes are properly documented and reflected in your Front-End configuration! Not doing so, significantly impacts User Adoption. Listen to the “How” on this episode of Stratum Radio!

PODCAST TRANSCRIPT:

00:07                                   All right, you listeners out there. Thank you very much for joining stratum radio. We're going to begin a series with a gentleman by the name of Michael Snyder. He is with Stratum Consulting and we're talking about the last mile configuration and user adoption. Let's get going.

00:25                                   Okay. We decided that we needed to do this series because there's a lot of people who aren't deploying systems out there, right? And, and uh, if you've ever been a part of a, uh, a system deployment, you know that there are challenges and really the, the biggest and probably the best part of being able to deploy these things is try to figure out how to do it efficiently and effectively. So that's why we created the series with stratum consulting with Michael Snyder and it's that, you know, everybody just recognize everybody just gives this big bang, boom, get it out there, deploy the system. But it's really that last mile configuration and user adoption. So this is a, a one into three series and we're going to be talking about in this episode front end configuration for usability. The next one is back in configuration of off corporate business rules, which are very important.

01:21                                   And then finally the integration with legacy systems. How to do that effectively so that when you do get it done, that's this last mile, it's effective and people have that greater adoption. So welcome Michael Snyder. He's going to be, it's pen and paper time. Everybody pen and paper time. Let's get ready. These are 10 minute segments. Pop, get going. Let's get moving. So here's Michael Schneider. All right, welcome to Stratum radio. We're going to be talking a little bit in this series. We're going to be talking about the last mile configuration and support of the end user adoption, which is very important. This is one of probably three, four, you know, topics that are really designed about supporting that end user adoption. Now we've got a gentleman by the name of Michael Snyder. He's with Stratum, he's a senior pro and all that stuff. He's got a stack card out there on LinkedIn. That's a pretty incredible, so I highly recommend that you go on out to LinkedIn, find Michael Schneider, stratum consulting. Reach out to that gentleman. Now, Michael, we're going to be talking a little bit about front end configuration for usability and, and for me, I just want to let you know I've been a lot of part of a lot of implementation and usability and end user adoption is just absolutely vital to the success of any implementation. Can you give the listeners of stratum radio just sort of that, why is front end configuration for usability so important?

02:57                                    The reason that the front end

03:00                                    is so important and the configuration of front end important is that's where the users interface with the application. If they don't like that application, they aren't going to use it. And if they don't use it, then the uh, organization is not going to benefit from all the great data that you've collected to be able to do the analytics and all the backend analysis that you need to do to improve your business. But if the users aren't using it, you know, you're, you're out of luck.

03:28                                    Yeah. And that's a real, a good point. If, if, if I don't like the look, feel, and it is, it's, it's sort of vanity in a sense. If I don't like the look and feel of my interface and if I'm not able to quickly access and get information out that is relevant to my success, to my business, to my job, whatever it might be, I'm not gonna use it. I'm going to, I'm going to find the easiest way to circumvent that problem. What do you do to ensure that you are configuring the system with usability in mind?

04:04                                    Um, it's more a matter of, of of talking to the end users getting their, their input. You know, when they work with the screens, you need to find out if there's a faster way that they can actually do that. Uh, do we need to fill in some more default values? Do we need to be able to validate data based on other pieces of information? Are there, and we need to highlight the important things that you want them to be able to enter and we need to give them messages about what's happening, you know, when the top of the screen rather than it to get caught up in a window that they have to click on. If we can minimize the number of clicks for them to get their job done, they'll do their job in the system rather than some other way.

04:46                                    But that requires a lot of, okay, upfront it's detail and you've got to get everybody into the room and you've got to flow that stuff out on a map and say, okay, a why and have that debate of why that information's important and be able to remove multiple clicks. So, and, and I would imagine, correct me if I'm wrong, Michael, that that ability to be able to do that, to get everybody in the room and hash that out creates greater ownership. And, and of course our end user adoption is positively impacted, right?

05:27                                    That, that, that's exactly right. I mean, you need to, you need to build that ownership. You need to, uh, to get them involved in the, in the, in the system, uh, from the start. Um, you're going to be able to bring on a plain vanilla application that does everything that the organization wants to be able to do that. That's where, uh, the strength of in for EAM is, is it's a powerful tool that's built directly to a specific industry. But then when you start working with the specific company that you're doing, they've got different business rules that are um, that need to be modified. You know, everybody's organization structure is not the same. Their cost code structure's not the same. The information that's most important to them is not necessarily the same. So this is where stratum can come in and help them to configure that front end to meet the needs of the organization above and beyond what the industry, the structure of that

06:25                                    I would imagine. And, and, and you listeners out there, I that is a non negotiable. If you're entering and you're going down the road of implementing a system, uh, you've got to evaluate the system one and say is it flexible, configurable, does it have a good user experience? Those are all key to your business success. And I mean that's, that's a non negotiable. It has to happen that way. Or your or your end users are going to, for lack of a better term, pencil whip data. And it's going to be useless to you if you don't do it upfront. And I would imagine Michael doing it up front, having that pinpoint focus on me and able to lay those processes out, remove, you know, the, the not the inefficiencies [inaudible] vitally from a cost perspective. You don't want to head down that implementation and then you find yourself at the last whatever, 5% and you got to reconfigure, you got to do it up front cost-wise.

07:33                                    But there are some advantages that Infour EAM gives you. They allow you to be able to do some of those configurations at the tail end of the, of the system to be able to uh, yeah, to be able to make it, um, look and feel a little bit different to be able to support these, these, these, these needs. And when we build a system, you know, we focus on getting the system implemented and then we go and we can, we can tweak the, the, the, the look and feel, you know, what, what are the important things that you've run into now that you've actually started demo in the system? We're using the system, um, uh, based on how it's been configured for you as an organization. So we can actually use some of that last mile configuration work towards the end and we interact the customer support group, we do a lot of that even post-implementation to be able to help them to be able to get better adoption if they aren't getting the type of use of the system that they're expecting.

08:35                                    That's pretty doggone powerful. And it, cause I, I've always been of the opinion or I've experienced it, let's just, let's just lay it out there. I've experienced the, the joy of missing something and then try to figure it out at the end of a, of an implementation. It happens. And, and you, what you're telling me the product for EAM has a level of flexibility. How the a configurability capability, there's a lot of abilities in there, um, to be able to sort of minimize or, or, or, you know, sort of work around that if we're, if for any reason you had a situation where it's like, Oh gosh, I forgot.

09:15                                    Yeah, I mean that, yeah, that's, I mean that's the power of, of in for EAM is they give you these configuration tools that are, are built into the product suite so that you can make these configuration changes on the front end and they are fully upgradeable. So when you move from one version to the next version, if you're running in the cloud and they're going to hit you with an upgrade, you're pretty much guaranteed that these configurations that you're putting in there are gonna continue to work and they're going to continue to meet the needs of your, uh, of your end users.

09:50                                    Wow. See that? That's a, that's pretty powerful. So you listeners out there want to make sure paper and pencil, we talk about front end configuration and usability. It is key to end user adoption. Without a doubt. Pinpoint focus on that. I need for you guys to reach out to Michael Schneider if you're just like, Hey, that makes sense to me. Uh, stratum consulting is the company. The system is of course in four. EAM powerful, configurable. And you know what? We're going to be coming back with the, the, the next in this series and we're going to be talking a little bit about backend configurations for one off corporate business rules. Because not every business is the same as all the other businesses. They're going to have some rules that are going to be somewhat different. How do we handle those? Because they are also important. So stay tuned for the next, in the series of how we configure the last mile for end user adoption. So stay tuned. We will be right back.

PODCAST VIDEO:

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The post Stratum Radio Series on Last Mile Configuration of InforEAM by Michael Snyder (1 of 3) appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this episode, we address “Podcast Sales Funnel Strategies”. The power of podcasting is that it's an incredible sales platform. We start at developing content that is focused on positive internal resources. The following episodes will also include strategies on Partners, Customers and Prospects. Stay tuned, we are going through all sales channels in the coming weeks. Find out how to bring in Sales by leveraging your podcast platform! Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

00:01                                    Again Scott MacKenzie. We are talking once again about why you need to podcast. Now you heard my why, you've understood the necessity that I don't like the word. I can't. You can, I know you can as well as, um, the ability to humanize content. You need to be able to stand out, right? That's where we're out. Now we're getting into the sales component. That's where I'm really passionate about. Uh, if I didn't start the podcast back in my story because I, I needed to create a way of being able to, uh, bring about attention to my company and leverage something that is different in this hotel, numbness, this sameness that exists there in content. And now we're going to venture on into, uh, exactly what that is and we're going to just sorta go step by step because I'm going to limit the time to make sure that you understand and capture bottom line.

01:01                                    If you don't want to do the podcast, if you don't want to try to figure out how to do it, I've got all the information out there. But if you still don't want to do it or you're nervous about or whatever, you need to find somebody, you need to find somebody to be able to do it on a consistent basis because it is a powerful sales, marketing and branding platform. If you're out there on, uh, the watching it on video, we're going to go to a slide. All right? This is a, this is a slide and this is how I typically approach a target audience. This is how, uh, when representing other companies, this is how I approach my relationship with the companies. And now you can, you know, take off my hat, put your hat on and you can apply the same strategy, but we're going to go step by step.

01:51                                    So if you're out there on the video, we have four components for targeted audience market for content, okay? And one is internal. Those are internal people, the uh, partners, people that are partners to your solutions or whatever it might be, customers who have used your services in the past, like your solutions, whatever it might be. And of course that targeted prospect audience. So the first one, we're going to talk a little bit those, that's how I sort of arrange the way I look at how I am approaching the market using of course, the, the podcast platform. So the first one we're going to talk about in this episodes, it's internal. So once again, we talked about the podcast providing a really a human component to your content, your marketing material, your sales approach. And what we're doing with the podcast is being able to pull out that human component in the dialogue or in the conversation we have with whoever that might be.

03:09                                    And in this case, we're talking specifically about internal people. So I have a company, this is how it is. I have a company now I have internal people who would like to talk, who, who are passionate about what the organization is doing, what the company is doing, whatever that purpose might be. I'm going to identify these people because what I'm going to do is I'm going to build a content centric sort of strategy around the human, right? That's what makes sense. And I'm going to start with the easiest low hanging fruit out there. And that is the internal, those are the people that are internal to your organization. So what I do is I'll say, all right, company, Acme, whatever, my B, let's talk about getting some internal people that reflect and, and are a part of whatever you're doing now. It, it could be, it could be people that are in customer service, it could be your sales individuals, it could be, uh, operations, it, it could be a mix of all your internal people.

04:21                                    And this is what it does. One, they're very positive. It's an an without being an infomercial to your company. It's baked in because it's about your company. And what people hear is like, wow, they're very happy about this company. They're very passionate about what they do. They're excited about where the company's going. They like the purpose of the company. That's what you're trying to draw out in this conversation. And you highlight them. Hey, here's, here's Susie Q and we're going to talk a little bit about why she's so passionate about customer service. Here's Joe Guy and we're going to talk a little bit about their focus on, you know, maintenance, whatever it might be. But the reality is it's always positive. It's positive interaction. It is, it's just a great interview. You know what else it does outside of the whole sales component. Outside of all of that, you create an environment within your organization that's pretty excited.

05:22                                    It's pretty cool. Hey, you know what I did? I did an uh, I did a podcast where my company and it was a lot of fun and we had a great time. And just that alone creates a great culture, right? So the first thing out of the gate, right? You interview internal individuals. This is a part of building your content platform into a sales. And so you can, you can sit here and say, okay, here's the best part, another best part. Here's a, here's another part. You could sit there with this interview and then say, Hey, you know, customer, but you prospect, you know, prospect work. We're real passionate about our customer service and we just interviewed, uh, this person, uh, about customer service and why they're so happy about it and what, what they believe in. And these are the individuals that we highlight within our organization.

06:15                                    I just thought of you prospect, enjoy the conversation. All of a sudden you're giving information that is specific, impossible, possibly beneficial to your prospect about customer service, how your organization does customer service. It just goes on and on and you know what else? Now I'm going to take that podcast, I'm going to transcribe it, I'm going to use an automated transcription and now I'm going to put that on your website. And now all of a sudden, SEO wise, organic wise, now you have content, written content on your website that is specific to your organization, that is that you know, Google and other web search engines are looking for. And then all of a sudden you, you've got to keep building it, use your long tail strategies. So right off the bat, you need to do podcasting. You need to consider how to bring that into your organization.

07:18                                    And this strategy that we're going to go through over the, as long as it takes for you to realize that you need it, we're going to continue on this path. So today you got to think about it. Look at your internal, get everything all up there. It'll be out on industrial talk.com I mean, it's all available for you for free. And this is how I, me personally use this platform to sell, to, to gain attention, to create a better brand, to market my business. This is it. This is it. It starts internally and it makes people feel good. And you get your story out there, you transcribe it, it's all positive. So again, be bold. Be brave, dare greatly. I'm not going to belabor the point. Get it done. Become part of the podcast and let's see where it goes. So tomorrow we're going to be talking about your partners. So stay tuned. You're listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

Why You Need To Podcast – My Why and Find Your Why!

Why You Need To Podcast – The Old Way

Why You Need To Podcast – I Can’t

Industrial Podcasting 101 – The Reason

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

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Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

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The post Why You Need To Podcast – Podcast Sales Funnel Strategy appeared first on Industrial Talk.

The post Ms. Hanna Naquin with SEMS, Inc is talking About the Positive Impact Young Industrial Leaders will Have On You Business appeared first on Industrial Talk.

The post Why You Need To Podcast – Humanized Content appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this episode we address the “I Can't”. Out side of the fact that I'm not a fan of the I Can't mantra it breads complaining, discontent and a sense of hopelessness. So I'm here to say “Yes You Can”! If I can do it, YOU CAN DO IT! Your story, your insights, your Customers, Partners and Prospects story need to be told! Be Bold, Be Brave, Dare Greatly and Change the World! In this episode, embrace the fact that you're an “I Can” person.

PODCAST TRANSCRIPT:

00:02                                    Hi there. Welcome to the industrial talk podcast. My name is Scott MacKenzie. I've got my coffee in hand. I am ready to roll. We are talking, this is the series about why you need to podcast. Now we're going to go into other details and then we're going to get into the meat of it, like sales, marketing and the strategies associated with all of that. So just bear with me on these series of what I've just sort of laying that foundation. So, um, we did Y you had to listen to my why, why I got into ed, why, uh, you know, and whatever the why is. But, um, I've found it to be an exceptionally, uh, transformative time when I just said, okay, I'll do podcasting and uh, realized that there's a tremendous amount of opportunity in there from this particular platform. The old way, right? Let's, uh, we just gotta deal with numbness.

00:48                                    There's digital numbness. How do we, how do we differentiate our content from that whole numbness thing? And now we're going to go into, I can't, now I know you're saying, gosh, God, I love what you're talking about. I, I think this is great. I think that, um, uh, it makes sense and, and you haven't even begun. I'll tell you, I'll give you all the strategies of how to increase opportunities, sales, marketing, branding, but it has to start with the podcast. But you're saying, Oh my gosh, God, I can't. And then I'll say, Hmm, yes you can. And the reason you can do it is because, well, you're looking at a bald, middle-aged guy that said, I'll give it a shot. And I tried. So we shift over to this doggone NA, um, slide. It's nothing fancy. Once again, I'm not mr fancy pants and it's, yes, you can.

01:41                                    If I can do it, you can do it. That is the bottom line. Uh, you just got to put yourself out there. If you are not bringing this platform into your marketing mix, you're missing out on a tremendous amount of opportunity, which we will talk about in later broadcasts. But right now you can do it. Trust me, I did it. You can do it. But if you say, Hey, it's just a bridge too far, it's just a gap. Two grand. Uh, find somebody, but the reality is you need to do this and you need to bring it on in there and you go do that. But Scott, I'm not a Joe Rogan, I'm not even used Scott. And I'll say, yeah, absolutely right. It's you, it's your personality. It's your passion that you bring to this particular platform. And you're saying, Oh my gosh, God, Oh my gosh, I, uh, I, I don't have that much passion, but you do, you can just start out by just saying, Hey customer, can I just interview you for our podcast?

02:44                                    That's it. And our customer is maybe passionate about the services that they received and it just starts like that. Now I have a series out there called podcasting one Oh one. And you're saying, okay, what is it? And I, it is everything that you need to about podcasting, the hardware, the software, all of the stuff that I had to, you know, work through to find, to, to make the podcasting happy. So you don't even have to think about it. You just watch that and you can say, okay, I've got the mix. I've got the, I got the mixture I got. So everything is removed. You just have to make that decision. That saying, okay, podcasting is strategic to our business, which it is. It is about sales. It is about marketing. It is about Goodwill, not just for you, but for your customers. It develops a win win solution.

03:38                                    You can, and all you have to do is start out by saying yes or finding somebody to do it and then it rolls. And then maybe the first one's not a perfect. By the way, perfection and the desire for perfection is a goal that will never happen. So don't even begin to think about being perfect and podcasting because that ain't going to happen. You just have to do it. But I don't like listening to my voice. I don't like listening to my voice either. But we do it nonetheless because you have a message that needs to get out in a way that is in this world of digital sameness, this numbness. You differentiate yourself because you can, and that's why this platform is so powerful. And now all of a sudden you can say, okay, I'm going to interview somebody internal. Okay, interview them. And if it doesn't, you know, like it.

04:39                                    So what? Do another one? And then you're saying to yourself, okay, I'll do another one. And then you go on these buying a customer that likes you and then you go, okay, we interviewed that customer C all of a sudden. And it doesn't take a lot of time, energy and effort to come up with a, an interview. You don't have to be canned because podcasting is all about that human element that we talked about. So you can, so you go to that customer and you say, Hey, I'd like to interview you. Okay, what do you do? How you do it, blah, blah, blah. How can you help our listeners? That's all it does. And then you're rolling. And then you said you'll, you'll, you'll evaluate after and you go, well, I didn't like the way that sound. I will change it the next time. It's when you quit that you just, you never improve so you can't quit.

05:31                                    So you just keep pushing forward and roll it forward. And if you think, I haven't made mistakes, well you know, mistakes in the sense that no, nobody's died yet. Let's put it that way. Thank goodness. No, just mistakes. Like I'll stutter all mispronounce a name or I'll do whatever it is cause it happens. You just do it. You can, or you find somebody that wants to do it for you. That role, we flecked your values in your companies, your value as a professional. And it just goes, I do conferences and I interview people from all around the world and I represent companies, but you can do it. So a couple of action items. Okay. Couple of action items that we're going to go down first. Fine. I'll have this linked out there. Find podcasting one-on-one series. It'll talk about your, why. It will talk about the physical tools.

06:32                                    It'll talk about your, um, the digital tools that you need. And then there you go. It's all hit. And I mean you can find it out there, but there it is right there. And then, um, we're going to venture in to the next series. And that is when did we start talking about how you leverage this platform for sales, marketing and branding? And we're going to start with sales. Okay? That's what this is all about. You're not going to be a Joe Rogan, you're not going to be a Scott McKenzie. You're going to be yourself or you're going to reflect that company or whatever that might be. And be able to draw that passion out in your conversations and, and get, just roll with it. And then you provide great content going forward. And we'll talk about re-purposing using this platform. So there's a ton of great stuff that's available.

07:21                                    Now we're going to be talking about why you need to do podcasting. So next episode, the next episode we're going to be talking about sales and leveraging this platform. So we're going to get into nuts and bolts, but once again, it's going to be 10 minutes or less. So be bold, right? Be brave, right? Dare greatly always change the world. That's what you guys are all about. That's what this platform is all about. You too can be a part of it. Important. Okay. Take care of. Be safe. We will talk later. You are listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

Why You Need To Podcast – My Why and Find Your Why!

Why You Need To Podcast – The Old Way

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – I Can’t appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Take a deep breath, step forward and include this powerful medium into your digital marketing mix! It is vital to improving your Sales and Marketing opportunities and to humanizes your Brand.

In this episode we address the “Old Way” and Digital Content “Numbness” by changing your stodgy old marketing and sales approach into a powerful and nimble platform that is ready for success in 2020 and beyond. Again, You Can Do This! Be Bold, Be Brave, Dare Greatly and Change the World! In this episode, lets be creative and step away from the mind numbing old sales and marketing strategy.

PODCAST TRANSCRIPT:

00:01                                    Hi there, Scott MacKenzie. Again, thank you very much for joining the industrial talk podcast. This is once again a series of why you need to do podcasting in 20, 20 and beyond. You know, you've got to go beyond that because it is a great platform for sales, marketing, branding of your company, and it creates tremendous amount of Goodwill. That's why you need to do it. It goes beyond all that stuff, right? Okay. So that's what this PO, this series is all about. I don't care who does it. You need to do it. Your competition is going to do it. They're going to take advantage of it. Uh, you need to do it too as well. So that either me, you, it doesn't matter. You need to bring in podcasting as a result of your, your, you know, your strategies, your, you're going forward and to the market and your strategies and it does a great job.

00:53                                    So, uh, this one, well, the last one we did was my why. If you listen to it, you understand my why and then I realize it's a lot of big aha moments in, in my, my efforts to create the podcast. And I realized that it's a powerful platform and you need to do it too. And so, but this one we're going to just sort of lay the foundation. We're going to talk a little bit about the old way, the old way. We always sort of do it and, and how man, we're just so resistant to change sometimes, but I'm here to make sure that you do change. And if you're watching it on video, we're going to do a little slide. Nothing fancy. I'm not a fancy pants when it comes to slides. I just, I use it just because, well one, it, it keeps my thought process going and then two, it helps you sort of put it into, uh, some sort of words.

01:38                                    So we're going to be talking about the old way one. Okay. So the old way, and this is how I learned my lesson. Unfortunately I went down the road of print, right? That's, that's old school. That is just, that doesn't exist today. I'm telling you right now, I can't tell you. I read a book, I read, I'll read books and um, I might look at some, uh, um, uh, magazines that are really interesting to me, but do I ever really look at the advertising? Do I really have time looking at billboards? Do I have time to do the old school, um, old school type of, uh, sort of consumption of this type of information? And, and I'm telling you I don't, and I know you don't. So the reality is, is that the effectiveness of gaining the attention that you want and people saying, hell, Ryan, man, that's a great company.

02:29                                    I saw the billboard and I think they're just wonderful. No, uh, it, it doesn't work that way anymore. People's attention are very, very quick. Which then leads me to the next, um, bullet here in this particular slide. I think there's a, there's a high level of digital numbness, digital content, numbness. Now what do I mean by that? Okay. I go out on LinkedIn, right? And you've got to try to stay it out on, on LinkedIn some way, shape, form. People are posting, you know, they're just going out there. We, they, they might have just fantastic, wonderful, absolutely stellar content, right? It, it just might be the best thing. But you know what, I notice stock photos and you know it, you know, it's bad when I come across a same stock photo that some big company is using and I see it and I can use it myself.

03:21                                    All I have to do is slap my logo on it. Stock photos. So as I, and I know I'm not the only one out there, I'll just sit there and I'll grow. It might be the best life changing content for me. And yet either the copy's not jumping out at me or whatever might be, it's, it's not resonating. So I just go by, I just go by, I just keep scrolling and scrolling until something catches my attention. And you know, when I find out it's the same look everything when I'm just scrolling on by, it's the same look, we are all sort of this lemming type of thing. And we just saying, all right, all right, this is the way we need to do it. And it's like Joe blow did it and he put this picture. I'm going to do something that's similar and I'm going to say it's, we all start marching in the same direction.

04:10                                    But what's great about a digital content creation is the fact that you could be creative because nobody's going to die, but you could be creative. Your objective is to create that awareness. Your objective is to create that attention. Right? Today we've got such a high level of numbness that we just, you're not, your message is not getting out and that is old way. We just get stuck in the same way. And I think right now, as opposed to in the past, I think right now there is this greater knowledge. People understand the necessity to have a digital presence. It just happens. But I believe now it's becoming far more commoditized. And so what that means is that I post, I post content, the content I post, it looks like this and it doesn't change. It doesn't, it doesn't evolve. It's the same thing. And we all have that great knowledge about what's good, what's bad, what's whatever.

05:11                                    But it is so commoditized and so it's just as just the realities of it. Okay. So I'm going to venture into blogging, right? Somebody set out there, you've got a blog, you got to write this stuff down, you got to create that thing. You know what the biggest problem is with blog sometimes. So the fact that I know I'm not going to read it, that it is a reading platform. And so I've gotta be sitting someplace, I've got to be reading it. It couldn't be, once again, the greatest and most insightful information known to man, but I got to sit down and it could be tedious and I don't have the time. Right? And so blogging, you've got to figure out the old ways. Like, okay, I created a blog and put a co, I put some graphic on it and boom, I've posted it out there and everything's just wonderful.

05:55                                    It's not it. Scroll by, scroll by, scroll by, I'm numb. And the next one that has always sort of, uh, uh, uh, sticks in my crawl is webinars. Okay, so here we go. Once again, I'm going to do a Bret webinar. What's the webinar going to be on? Well, we're going to be doing, you know, X, Y, Z. Well, fantastic. It is the same format, the same approach to where nobody, and I mean nobody, maybe some, maybe some, I'm not saying everybody, but a lot of people just numb. I'm numb to them. I'm on the webinar and we're talking about whatever, and it's the same thing. Talk to me about it. And sometimes it's so deep that you just numb. We've got to think once again how to change that and how to revitalize. Webinars are powerful. Blogs are powerful, but they're only so powerful if the message gets out and the people start consuming it, right?

06:54                                    That is the reality. If the tree falls in the forest doesn't make a sound type deal. Okay? Now onto digital posting. Somebody we've all heard we got to, as a company, as a individual, we've got to post, we got to post stuff. But you understand what that means. We just post once again, gets down to that numbness. So whatever our message is, whatever spectacular insights we can bring to our network, our community is lost because everybody is just numb. And so how many times does his happen? Hey, have you read my blog? No, it happens all the time. Well, a great blog and you just gotta, you gotta almost sell it right now for somebody to read it. So keep those things in mind. What I do and what we will talk about is how do you incorporate podcasting to revitalize your, your digital, your, your marketing, your sales strategy.

07:54                                    So case of point in this is just a little teaser. So what about, uh, let's say blog. You post a blog, great stuff, boom, it's out there, bam. And then it dies because nobody else knows what to do with it. It's a blog. It's out there. I posted it. Identity. Now I'm going on to the next thing. How about putting that blog and do blog casting? That's a thought. Then all of a sudden you revitalize it. You bring a level of humanness to that blog, right? Personality. You slap it on a video. Now they can see your shiny face. Boom. You've just transformed your blog. Got the message out there consuming. They're saying, man, you're a thought leader. That's what we're talking about. You gotta get away from the old way of thinking and recognize that why you need to do podcast. It transforms that old way of thinking because I'm telling you right now, I'm not saying that your, your content is not that good. I'm saying that people are not, you know, receiving the benefits of it. Okay? Old way. We did a little why today. We talked a little bit about the old way. You got to change that up. Now we're going to start diving deep. Thank you very much. People will be brave. Dare greatly. That's what you're all about. We're changing the world. You're changing the world. Thank you very much for joining the industrial talk podcast, and we're going to be right back with another great subject.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – The Old Way appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are starting a new series about Why You Need To Podcast! It is truly not a matter of debate. You need to include Podcasting as a vital platform for improving Sales, Marketing, Branding and humanizing your digital content. In this episode we begin with my “Why”. Why I started industrial podcasting and the positive impact it has had on my business. You can do this, you have to do this to increase opportunities and sales for ongoing future success. Find your podcast “Why” in this episode of the Industrial Talk Podcast.

PODCAST TRANSCRIPT:

00:02                                    Scott MacKenzie, and you're saying to yourself, Hey Scott, where is the intro to the industrial talk podcast? Well, this is a series and it's actually on the topic of why you need to do podcasting. Either you bring it in house and you figure out how to do it, or you find somebody to do it for you. But either way, you need to figure out how to begin bringing podcasting the powerful platform that it is into your sales and marketing and branding strategies, not just for 2020 but on into the future. It's, it's, it's just a medium that will be around for a long time. And if you're not in the game, somebody is going to be in the game and they're going to take advantage of it and, and, and, and you're going to be left out in the cold. So I've had a number of people I've done over, geez, 500 plus podcasts of just great professionals and many have asked me why I'm doing podcasts.

00:56                                    You know, man, he want to know my story of wow, I got into podcasting and, and if you are a listener of the industrial talk podcast, you'll know my story. But if you're not, and if this is the first time you've heard this, uh, I'm going to tell you this story. These are going to be videos. They're going to be 10 minutes or less and they're going to come on out all the time. And we're just trying to make sure that you are successful in your efforts in 2020 to leverage the power of podcasting and how, um, how I approach it and how you can approach it. And I'm here to help any way shape I can. So once again, 10 minutes or less, these are going to be videos. And, and today I'm going to be talking about why, why I got started and, and, and how it has evolved.

01:41                                    So what happened is I spent a lot of money, spent them on a lot of money, on the traditional stuff. I was doing digital stuff, but I was also doing some um, print and the typical at that time, typical, um, advertising. And you know what? I got for it after spending a lot of money, nothing. And I had a serious lesson that I learned that it is, uh, the, the death rate that exists within the Tricia traditional print is rapid. It gets out there, it dies and there's no way of being able to bring in or see what happens or if the message is resonating, there is a ton of problems. So I was coming back from a client and I said, and I was listening to a podcast and I said, doc, got it. I can do that. I just needed, I just wanted to change the conversation.

02:31                                    I had no plans of anything beyond that. I just wanted to be able to change the plan, approach a client and say, Hey, would you be willing to get on the podcast and talk about positive things and help the listeners be better at what they're doing? It was truly an other focus platform to be able to provide valuable content, tactical, valuable content for you, the listener. And it was, and during that I just said, I'm getting to know these guys and they make decisions and it's a real win win for everybody all around. And it opened up opportunities for sales, marketing, and branding and, and, uh, just, just multiple opportunities. And I said, boy, this is, this is a pretty powerful platform. This is, this is exciting stuff. And, and as a, as you fast forward, as you go forward in time, I realized that we in the industry need to begin to bring this powerful platform into our portfolio of marketing, sales, branding solutions.

03:38                                    And it's not that difficult. And in this, in this series, you'll see how I, you know, you slice it and dice it and create content and why and how the opportunities are missing. Just know that, that there's a best interest here and I want you to be successful. And, and, and for me to just sit back and just say, okay, I do podcasting and that's, that's just not me. And I want it. I want to share with you why. Okay, so if you are looking at this on a video, because it is out there, I'm gonna shift to a slide. And on that slide you'll see, and I'll try to be as communicative, the communicated as I possibly can, but I would, I highly recommend that you go out to industrial talk.com and find this series and you'll see the platform. And then of course I'm going to have the links in it.

04:27                                    You're not going to be left out alone here. But what you'll see is you'll see a slide. And I said, okay, what is my why? Why do I want to do this? And I and I went through this process. And you need to do the same thing. It's this is an industrial platform. You have to think about a platform that you can create that is in it. It creates a bond between you, your customers, your partners, your, your even your prospects. So it's simple. If I'm talking to you and you're on the podcast, we're creating a bond, right? It's, it's, it's spectacular. And I and I, I did not realize that when I went down this road. So it's, it's a really a great bond creating situation. It is a really valuable, this podcast, once it's produced, it's a valuable sales, marketing, branding asset. It's an asset and look at it as an asset and you can take that content, slice dice and do everything you possibly can with that particular product, that asset, it is all about the other.

05:35                                    It helps others, right? It is truly a helpful, beneficial marketing sales solution. It is also, you know, everybody saw, it talks about [inaudible], how do I create content? How do I, and you sit down and you adapt your computer and you start plugging away at trying to create, it's hard. Here is a platform that I can communicate, create content, slice it up, transcribe it, get it out there. I could create blogs, I can do everything from this individual podcast and I'm just, this is why I do this. It's about attention. It's about marketing, it's about sales. But more importantly branding, but very Mo, more importantly, is about the value it brings to your customers, your partners. And your prospects, they like it. It's important people like doing them. It also gains in that conversation. In this back and forth, it gains market intelligence. You truly hear from your prospects, from your customers, from internal extra, it doesn't really matter what are some of the market challenges, what are the behaviors that are taking place in the market and it also creates a platform for digital compounding.

06:59                                    Okay, here's an example one, I do a podcast and I do a podcast for X, okay? And then I will promote that podcast. They will promote that podcast and if they have customers that are on that poker podcast, they will also promote and then that customer can promote it to their prospects. See, it has a compounding effect and you leverage, you leverage as much as you possibly can out of that one single podcast, but it doesn't stop there. And I, and I'm just telling you, I just realized this. Now I get to squeeze as much content and repurpose not just from a video. I could create snippets. I can do all of this stuff from this particular podcast that highlights the individual that highlights the value you're bringing and you know what? It helps people, it helps people to do their job better. Everybody, and I mean everybody wins and that's why you need to, no matter what.

08:06                                    It could be me, it could be others, it could be internal, it could be external, I don't care, but you need to really thoroughly that the necessity to bring in podcasting into your portfolio of your sales marketing, branding, and we're going to go into great detail on why that is important because we're just going to continue to just sort of granularity, but right now you need to do it and I just highly recommend this will be out there on industrial talk.com you need to look at it today, figure it out, contact me. I don't care. I will help you in any way, shape or form. You just need to do it. Thank you very much for joining the industrial talk abroad podcast people. Be brave. Dare greatly change the world. That's what we're all about. Look forward to talking to you. Where do you know what we're going to talk about next time? We're going to be talking about the old way, the old way of communicating. So thank you very much. Look forward to seeing you on the next series of why you need to podcast.

PODCAST VIDEO:

OTHER GREAT INDUSTRIAL LEARNING SOLUTIONS:

Infor's Educational Alliance Program:  https://www.infor.com/services/education-alliance-program

Infor's GenOne Program: https://go.infor.com/genone/

Festo Didactic: Blazing the trail in hands-on Industry 4.0 training: https://www.festo-didactic.com/us-en/

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – My Why and Find Your Why! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Wayne Mullins, Founder of Ugly Mug Marketing about Creating Industrial Evangelists that are passionate about you, your service, your solution, your product(s)! It is about strategies for increasing your revenue and retaining customers for long-term success! Do you have a desire to bring in more Industrial sales? Wayne lays out 3 steps to improving your sales right now in this episode of the Industrial Talk Podcast. Learn more about Wayne his wonderful team at Ugly Mug Marketing and how to leverage his valuable insights into creating Industrial evangelists just follow the links below:

Company Website: https://www.uglymugmarketing.com/

Company Facebook: https://www.facebook.com/uglymugmarketing/

Company Instagram: https://www.instagram.com/uglymugmarketing/

OTHER GREAT INDUSTRIAL LEARNING SOLUTIONS:

Infor's Educational Alliance Program:  https://www.infor.com/services/education-alliance-program

Infor's GenOne Program: https://go.infor.com/genone/

Festo Didactic: Blazing the trail in hands-on Industry 4.0 training: https://www.festo-didactic.com/us-en/

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Wayne Mullins with Ugly Mug Marketing and we are talking Sales and Creating Industrial Evangelists appeared first on Industrial Talk.

Live from Inforum 2019, Energizing EAM Podcast interviews Thomas Jensen, Solutions Consultant at Infor. In this interview, Thomas talks about the young professionals attraction to Infor and what companies can do to leverage the unique insights of Millennial's for long-term future success. Get the answers to your attracting and retaining young talent along with Thomas' unique insight on the “How” on this Energizing EAM Podcast interview!

You can find out more about Thomas at the links below. Also, get your free InforEAM Toolkit. Finally, get your exclusive free access to the Industrial Academy and webinar access to “Building a Better Industrial Sales and Marketing Platform for Greater Success in 2020“. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

THOMAS JENSEN CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/thomas-jensen-491a10109/

Company Website https://www.infor.com/

InforEAM Twitter: https://twitter.com/InforEAM

InforEAM: All you need to know about InforEAM

PODCAST VIDEO:

YOUR INFOREAM TOOLKIT:

Click on the InforEAM Toolkit picture above and receive the following “Must Have” EAM reports:

1. 7 Steps for implementing reliability-based maintenance
2. 10 steps toward a paperless operation with mobile EAM checklist
3. Asset intensive industries, finding the straightest path to the cloud
4. EAM vs CMMS, don't get fooled
5. Infor EAM Brochure
6. Infor EAM Overview
7. 9 fleet management challenges and how to resolve

Industrial Academy (One Month Free Access and One Free Licence for Future Industrial Leader):

Industrial Talk Free Webinars:

Related Podcasts At:

https://industrialtalk.com/infoream/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Inforum2019: Mr Thomas Jensen talks about attracting Millennial talent for long-term success appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Chris Badgett, CEO at LifterLMS about how easy it can be to Leverage Powerful Learning Technology to create a Branded in-house training solution for employees, partners, customers and prospects. The 5-Pillars of Industrial Success are 1. Leadership, 2. Finance, 3. Operations, 4. Sales and Marketing and 5. Technology. All 5 Pillars are supported by consistent and ongoing industrial education! To be truly effective and successful in Industry 4.0, consistent education is a must and non-negotiable for your competitive edge. Learn more about Chris and the great work at LifterLMS at the following links below:

Company LinkedIn: https://www.linkedin.com/company/lifterlms/

Personal LinkedIn: https://www.linkedin.com/in/chris-badgett-57486325/

Company Facebook: https://www.facebook.com/lifterlms/

Group Facebook: https://www.facebook.com/groups/lifterlmsvip/

Company Twitter: https://twitter.com/lifterlms

Personal Twitter: https://twitter.com/ChrisBadgett

OTHER GREAT INDUSTRIAL LEARNING SOLUTIONS:

Infor's Educational Alliance Program:  https://www.infor.com/services/education-alliance-program

Infor's GenOne Program: https://go.infor.com/genone/

Festo Didactic: Blazing the trail in hands-on Industry 4.0 training: https://www.festo-didactic.com/us-en/

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Bliss Drive: https://www.blissdrive.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

YOUTUBE VIDEO OF INTERVIEW:

RELATED PODCASTS:

Industrial Academy: Training Future Leaders in Industry 4.0 with Thomas Lichtenberger

Industrial Leadership Dojo – Curiosity In Learning!

The post Industrial Academy: Leveraging Powerful Learning Technology For Industry With Chris Badgett appeared first on The Industrial Talk Podcast with Scott MacKenzie.

The post Industrial Academy: Leveraging Powerful Learning Technology For Industry With Chris Badgett appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are talking Industrial Education and Training the future Industrial Leaders in Industry 4.0. Industry is changing rapidly. The Forth Industrial Revolution is happening NOW and represents a fundamental shift in the production and manufacturing of goods and services. Thomas Lichtenberger, CEO at Festo Didactic discusses his passion for providing Hands-On learning opportunities/solutions for building the Industry 4.0 workforce of tomorrow! Learn more about Thomas and the great work at Festo Didactic at the following links below:

Personal LinkedIn: https://www.linkedin.com/in/thomas-lichtenberger/

Company LinkedIn: https://www.linkedin.com/company/festo-didactic-lt%C3%A9e-ltd/

Company Facebook: https://www.facebook.com/FestoLearning/

Company Twitter: https://twitter.com/didactic

OTHER INDUSTRIAL LEARNING SOLUTIONS:

Infor's Educational Alliance Program: https://www.infor.com/services/education-alliance-program

Infor's GenOne Program: https://go.infor.com/genone/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

Bliss Drive: https://www.blissdrive.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

YOUTUBE VIDEO OF INTERVIEW:

RELATED PODCASTS:

Industrial Sales – Industrial Market Segmentation!

Industrial Marketing – Digital Compounding

The post Industrial Academy: Training Future Leaders in Industry 4.0 with Thomas Lichtenberger appeared first on The Industrial Talk Podcast with Scott MacKenzie.

The post Industrial Academy: Training Future Leaders in Industry 4.0 with Thomas Lichtenberger appeared first on Industrial Talk.

In this episode we talk about the digital tools you will need to get your podcast out for content consumption! Everything you need is below. Remember to listen to the first Podcast-101 episode defining your Reason and Market (Link Below). As always, let me know how I can be of any help. Happy Podcasting.

OTHER INDUSTRIAL RESOURCES:

Documentation Of Podcasting Equipment:  Download Here

Podcasting Statistics:  https://musicoomph.com/podcast-statistics/

Industrial Marketing:  https://industrialtalk.com/industrial-marketing/

Industrial Academy (All the online training you need to be Successful): https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

Bliss Drive: https://www.blissdrive.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

GREAT COMPANIES WITH GREAT PEOPLE:

Safeopedia – Thank you for your continue support. Great Company with Great People.

Mocana – Intense focus on keeping countries, cities and families safe and free from malicious digital predictors.

Infor EAM – Infor is a global leader in business cloud software products for companies in industry specific markets.

PODCAST VIDEO:

RELATED PODCAST:

Industrial Podcasting 101 – The Reason

Podcasting 101 – Physical Tools

The post Podcasting 101 – Digital Tools appeared first on The Industrial Talk Podcast with Scott MacKenzie.

The post Podcasting 101 – Digital Tools appeared first on Industrial Talk.