marketing – Industrial Talk

Ask Molly – Are We Making Marketing Too Difficult?

Scott MacKenzie — Wed, 31 Dec 2025 15:00:00 +0000

The discussion centers on the complexity of modern marketing and the need to simplify it. Scott emphasizes the importance of human connection and storytelling over technical jargon. They argue that overcomplicating marketing with tech stacks and AI-generated content can dilute the human element, leading to inefficiency and reduced trust. Molly agrees, highlighting the need for a well-defined marketing message and strategic tech use. They stress the importance of maintaining a personal touch and being nimble, especially for smaller companies. The conversation concludes with a call to focus on human-centric marketing to build trust and achieve success.

Action Items

[ ] Use an AI/program to summarize this Ask Molly conversation and produce a concise summary of key points
[ ] Publish another Ask Molly episode shortly and notify listeners when it is available
[ ] Launch and publish the new podcast series ‘Business Beatitudes' and promote it to listeners

Outline

Simplifying Marketing Complexity

Scott introduces the podcast, emphasizing the goal of simplifying marketing to help companies succeed.
Scott expresses frustration with the complexity of marketing conversations, likening it to needing a decoder ring.
The discussion highlights the overwhelming amount of information and the tendency to ignore it due to inundation.
Scott stresses the importance of connecting with individuals through the principles of know, like, and trust.

The Role of Human Element in Marketing

Scott argues that marketing should be simplified to focus on personal connections and human elements.
The conversation touches on the importance of storytelling and creating a personal brand for companies.
Scott believes that the market depends on companies to succeed and that simplifying marketing can lead to tremendous success.
The discussion emphasizes the need for companies to be human and relatable in their marketing efforts.

Challenges of Modern Marketing Technologies

Scott and Molly discuss the complexity of the marketing tech stack and its impact on progress.
Molly explains how the focus on technology can lead to neglecting the core marketing message and customer engagement.
The conversation highlights the inefficiency of spending too much time on technology integration without making progress in marketing.
Molly suggests that companies should focus on specific and strategic technology purchases and address needs as they arise.

Balancing Technology and Human Touch

Scott and Molly discuss the importance of maintaining a balance between technology and human interaction in marketing.
Molly emphasizes the need for a well-defined marketing message and foundation to avoid chaos and inefficiency.
The conversation touches on the challenges of working with large companies and their slower decision-making processes.
Scott and Molly agree that smaller companies have an advantage in being nimble and quick to implement changes.

Impact of AI on Marketing

Scott and Molly discuss the role of AI in marketing and its potential to remove the human element.
Molly shares an example of how AI can quickly generate marketing content but lacks the personal touch.
The conversation highlights the importance of editing and personalizing AI-generated content to maintain authenticity.
Scott expresses concern that over-reliance on AI could lead to a lack of trust and engagement from customers.

The Importance of Human Connection in Marketing

Scott and Molly agree that the human element is crucial in marketing and should not be replaced by technology.
The conversation emphasizes the need for companies to tell their story and create a personal connection with their audience.
Molly suggests that smaller companies have an advantage in maintaining a human touch due to their size and agility.
The discussion highlights the importance of being disciplined and resisting the temptation to rely solely on AI for marketing efforts.

Simplifying Marketing for Better Results

Scott and Molly discuss strategies for simplifying marketing to achieve better results.
Molly suggests focusing on a small, well-defined tech stack and addressing needs as they arise.
The conversation highlights the importance of having a clear marketing message and foundation to avoid chaos and inefficiency.
Scott emphasizes the need for companies to be human and relatable in their marketing efforts to build trust and engagement.

The Role of AI in Marketing Efficiency

Scott and Molly discuss the potential of AI to improve marketing efficiency and reduce the workload.
Molly shares an example of using AI to summarize conversations, which saves time and effort.
The conversation highlights the importance of using AI as a tool to enhance human efforts rather than replacing them.
Scott and Molly agree that AI should be used to support human marketing efforts, not replace them.

The Future of Marketing with AI

Scott and Molly discuss the potential future impact of AI on marketing and its implications.
Molly shares concerns about the potential for AI to water down marketing content and reduce its effectiveness.
The conversation highlights the importance of maintaining a balance between technology and human interaction in marketing.
Scott and Molly agree that the human element will always be crucial in marketing and should not be overlooked.

Conclusion and Final Thoughts

Scott summarizes the key points of the conversation, emphasizing the importance of simplifying marketing and maintaining the human element.
The discussion highlights the need for companies to focus on storytelling and personal connections in their marketing efforts.
Scott and Molly agree that smaller companies have an advantage in being nimble and quick to implement changes.
The conversation concludes with a call to action for companies to embrace their human side and simplify their marketing efforts for better results.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MOLLY FINCH'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/molly-finch-mba/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Ask Molly – Are We Making Marketing Too Difficult? appeared first on Industrial Talk.

Does Email Marketing Work? Molly Finch and Scott MacKenzie

Scott MacKenzie — Fri, 21 Nov 2025 15:00:00 +0000

Scott MacKenzie and his daughter Molly discuss the challenges and strategies of email marketing in the industrial sector. Scott expresses frustration with traditional email campaigns, noting that they often go unread. Molly emphasizes the importance of owning email lists and using personalized, non-AI-generated content to build trust and engagement. They highlight the need for relatable, human-centered emails that provide genuine value. Molly suggests assessing effective emails, using personal language, and avoiding AI-generated images. They also discuss the potential of sending emails on weekends to avoid workplace distractions. The conversation underscores the need for innovative, human-focused marketing strategies.

Action Items

[ ] @Scott MacKenzie – Assess the emails you receive and analyze what makes you click on them.
[ ] @Scott MacKenzie – Write down the words and email structures that appeal to you and incorporate them into your own email copy.
[ ] @Scott MacKenzie – Consider sending some emails on weekends when your audience may have more time to engage, but ensure the content is genuinely helpful.
[ ] Avoid using AI-generated images and language in your email campaigns, and focus on maintaining your unique brand voice.
[ ] Shift your mindset to approach email marketing as a long-term strategy focused on helping your audience, rather than just driving metrics.

Outline

Introduction to the Podcast and Its Purpose

Scott MacKenzie introduces the podcast, emphasizing its focus on marketing and sales challenges in the industry.
Scott mentions his background, including taking a company public, retiring, and starting an industrial maintenance company.
He highlights the importance of young thinking in marketing and introduces his daughter, Molly Finch, as a key contributor to the podcast.
Scott discusses the iterative process of developing the podcast and the initial focus on email marketing.

Challenges with Email Marketing

Scott expresses frustration with the effectiveness of email campaigns, noting that people often scroll through emails without reading them.
He shares his experience of creating email campaigns and the minimal impact they seem to have.
Scott poses the question of how to make email marketing more effective and mentions Molly's insights.
The conversation shifts to the importance of telling a company's story effectively and using available tools to succeed.

The Role of Social Platforms in Marketing

Scott questions the effectiveness of LinkedIn for small to midsize businesses and explores other platforms like TikTok and Instagram.
He acknowledges that LinkedIn appeals more to older demographics and wonders about the relevance of other platforms for young talent.
Scott emphasizes the need for a balanced approach to social media, considering both traditional and emerging platforms.
He invites listeners to join the journey of developing the podcast and learning about marketing strategies.

Molly's Perspective on Email Marketing

Molly joins the conversation, discussing the importance of email marketing despite its age.
She highlights the need to add to subscriber lists and the common issue of receiving emails that are not valuable.
Molly and Scott discuss the challenges of long, paragraph-form emails and the preference for bullet points.
They explore the impact of AI on email marketing, including the use of AI-generated images and language.

Balancing AI and Human Touch in Email Campaigns

Molly emphasizes the importance of owning the email list and having control over what is sent to subscribers.
She discusses the potential drawbacks of relying too heavily on AI, such as losing the unique voice of the business.
Scott and Molly agree on the need for emails to be relatable and human, avoiding AI-generated content.
They discuss the importance of being genuine and providing value in emails, rather than just using them for tracking metrics.

Strategies for Effective Email Campaigns

Molly suggests taking stock of the emails that are opened and analyzing what makes them effective.
She advises against relying solely on AI and emphasizes the importance of personal touch in emails.
Scott and Molly discuss the role of outbound links in emails and the potential impact of tracking engagement.
They explore the idea of sending emails at consistent times to build trust and recognition with subscribers.

The Importance of Consistency and Relevance

Molly stresses the need for consistent and relevant content in email campaigns.
She suggests testing different approaches to see what works best for the audience.
Scott and Molly discuss the importance of being top of mind for subscribers and the potential benefits of sending emails on weekends.
They agree on the need for a long-term strategy that focuses on building relationships with subscribers.

Final Thoughts and Next Steps

Molly provides practical advice for improving email campaigns, including assessing what makes emails effective and using personal language.
She emphasizes the importance of staying away from AI-generated content and maintaining a unique voice.
Scott and Molly discuss the potential for future conversations on topics like webinars and social media platforms.
Scott concludes the conversation by expressing his enthusiasm for the podcast and the opportunity to help listeners succeed.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

MOLLY FINCH'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/molly-finch-mba/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Does Email Marketing Work? Molly Finch and Scott MacKenzie appeared first on Industrial Talk.

Danny Gonzales with Industrial Sage

Scott MacKenzie — Thu, 13 Nov 2025 15:00:00 +0000

Industrial Talk is talking to Danny Gonzales, CEO and Host of Industrial Sage about “The power behind industrial storytelling”.

Scott Mackenzie hosts the Industrial Talk podcast, celebrating industrial professionals and their innovations. In this episode, he discusses the importance of storytelling in the industry with Danny Gonzales, founder of Industrial Sage. Gonzales emphasizes the need for compelling narratives to change perceptions of manufacturing and inspire the next generation. He highlights various storytelling methods, including podcasts, documentaries, and internal communications. They also discuss the challenges of innovation, the impact of AI and automation, and the necessity of human interaction in the workplace. Gonzales encourages leaders to communicate effectively and involve frontline workers to foster a culture of innovation and improve retention.

Action Items

[ ] @Scott MacKenzie – Review your internal communication strategies to ensure leadership is actively engaging employees and fostering a culture of innovation.
[ ] @Scott MacKenzie – Implement a feedback loop to involve frontline workers in identifying areas for process improvements and technology implementations.
[ ] Reach out to Danny Gonzales at Industrial Sage to discuss how to effectively tell the story of your manufacturing or industrial company.

Outline

Introduction to Industrial Talk Podcast

Speaker 1 introduces Scott Mackenzie and the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.
Scott MacKenzie welcomes listeners to the podcast, highlighting its global reach and celebrating industrial professionals for their boldness and innovation.
The podcast aims to help industrial professionals tell their stories in an engaging way, emphasizing the importance of storytelling in the industry.
Scott encourages listeners to connect with him on the podcast platform to discuss their stories and experiences.

The Importance of Storytelling in Industry

Scott MacKenzie stresses the need for industrial professionals to step out of their comfort zones and tell their stories boldly and radically.
He believes that storytelling is crucial for inspiring the next generation of industrial leaders and motivating them to join the industry.
Scott introduces Danny Gonzales, an industrial sage who creates compelling video productions to tell the story of the manufacturing industry.
He expresses his admiration for industrial professionals and their work, urging them to appreciate and elevate their contributions.

Danny Gonzales' Background and Industrial Sage

Danny Gonzales shares his background, starting a video production company called Optimum Productions and later founding Industrial Sage in 2017.
He explains his passion for storytelling, which began during his time as a missionary in Mexico, and how he transitioned to creating videos for B2B and industrial purposes.
Danny discusses the mission of Industrial Sage to change the perception of the manufacturing industry, highlighting its innovation and impact on daily life.
He emphasizes the importance of great storytelling in showcasing the true nature of the manufacturing industry and its significance.

Storytelling Techniques and Content Creation

Danny explains the various storytelling techniques used by Industrial Sage, including podcasts, news content, mini-documentary series, and bi-weekly shows.
He shares examples of their content, such as the “Industries of the Future” series with Schneider Electric and the “American Makers” podcast.
Danny highlights the importance of targeting different audiences, from executives to frontline workers, to provide a comprehensive view of the manufacturing industry.
He discusses the role of storytelling in inspiring the next generation of industrial professionals and showcasing the meaningful work being done in the industry.

Challenges and Opportunities in Industrial Storytelling

Scott MacKenzie and Danny Gonzales discuss the challenges of communicating the importance of the manufacturing industry to the next generation.
They emphasize the need for radical passion and meaningful communication to inspire young people to join the industry.
Danny shares a personal story about an employee who was inspired by their work and decided to pursue a career in programming within the manufacturing industry.
They agree that showing the impact and purpose of industrial work is crucial for attracting and retaining talent in the industry.

The Role of Leadership and Communication

Danny discusses the importance of leadership and communication in fostering a culture of innovation and change within organizations.
He explains how effective communication from top leadership can drive engagement and inspire employees to embrace new technologies and processes.
Danny shares examples of successful internal communication strategies that have led to increased employee engagement and reduced turnover.
They emphasize the need for leaders to be present and involved in the day-to-day operations to ensure that employees feel heard and valued.

Impact of AI and Automation on Human Interaction

Danny and Scott discuss the impact of AI and automation on human interaction within the manufacturing industry.
They acknowledge the trepidation and uncertainty surrounding AI and the potential for it to replace jobs, but also see it as an opportunity for growth and innovation.
Danny shares a theory that in-person events will become more important in the coming years due to the need for face-to-face interaction.
They agree that maintaining human-to-human contact is essential, especially in an era of increasing automation and remote work.

Overcoming Roadblocks to Innovation

Danny identifies several roadblocks to innovation in the manufacturing industry, including the focus on short-term ROI and the presence of bureaucracy in larger organizations.
He explains how private equity companies often prioritize short-term gains over long-term investments, which can hinder innovation and cultural change.
Danny emphasizes the importance of having a culture that values innovation and is willing to take risks, supported by effective communication from leadership.
They discuss the need for organizations to balance efficiency and innovation, ensuring that employees feel empowered to contribute to the decision-making process.

Conclusion and Call to Action

Scott MacKenzie wraps up the conversation by reiterating the importance of storytelling and the need for industrial professionals to tell their stories boldly.
He encourages listeners to connect with Danny Gonzales and Industrial Sage to help them tell their stories and inspire the next generation of industrial leaders.
Scott emphasizes the role of leaders in fostering a culture of innovation and communication, urging them to get out of their comfort zones and take action.
The podcast aims to provide a platform for industrial professionals to share their stories and connect with others in the industry, promoting collaboration and innovation.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

DANNY GONZALES' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/dannygonzales/

Company LinkedIn: https://www.linkedin.com/company/industrialsage/

Company Website: https://www.industrialsage.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Danny Gonzales with Industrial Sage appeared first on Industrial Talk.

Jeremy Toeman with Augie Studio

Scott MacKenzie — Mon, 15 Sep 2025 15:00:00 +0000

Industrial Talk is talking to Jeremy Toeman, Founder of Augie Studio about “Powerful and nimble AI video editing solutions“.

Scott Mackenzie interviews Jeremy Toeman, founder of Augie , an AI-powered video editing platform. Augie simplifies video editing by creating transcripts, analyzing content, and suggesting clips for social media. Toeman explains the platform's evolution, including its integration with AI technologies like ChatGPT and synthetic voices. He emphasizes the importance of human interaction in refining clips and the potential for Augie's API to automate video editing across various platforms. Toeman also discusses the broader implications of AI in content creation, balancing automation with human creativity and the potential impact on jobs.

Action Items

[ ] Check out the Augie website at Augie.studio and try out the free video clipping feature.
[ ] Reach out to Jeremy Toeman on LinkedIn.
[ ] Subscribe to Jeremy's podcast “Founder at 50” to hear more entrepreneurial stories.

Outline

Introduction and Overview of Industrial Talk Podcast

Scott Mackenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.
Scott MacKenzie expresses his passion for marketing and efficiency, highlighting the importance of storytelling and marketing for industrial professionals.
Scott MacKenzie introduces Jeremy Toeman, founder and head of Augie, an AI platform for creating and editing videos.
Scott MacKenzie encourages industrial professionals to visit industrialtalk.com for opportunities to amplify their messages and gain greater visibility.

Jeremy Toeman's Background and Career Journey

Jeremy Toeman provides a detailed overview of his career, starting with his work at Mediabolic and Sling Media, where he helped build streaming media platforms.
Jeremy Toeman discusses his experience as a consultant and his own startup, Digit, which developed the Next Guide app for iPad.
Jeremy Toeman shares his time at CBS Interactive, Etsy, and Warner Media, where he led the innovation team.
Jeremy Toeman explains his transition to starting Augie in January 2022, following his departure from Warner Media in October 2021.

Development and Purpose of Augie

Scott MacKenzie and Jeremy Toeman discuss the name “Augie,” which was derived from “Aug X Labs” and later simplified to “Auggie.”
Jeremy Toeman explains that Augie is designed as a video editor for busy business professionals, aiming to simplify video editing for non-professionals.
Jeremy Toeman shares his experience of struggling with video editing tools like Premiere Pro and the inspiration behind creating Augie.
Scott MacKenzie and Jeremy Toeman discuss the integration of AI in Augie, which helps in creating transcripts, analyzing content, and suggesting clips.

AI Integration and Features of Augie

Jeremy Toeman explains how Augie uses AI to create transcripts with speaker voice detection and analyze content to suggest clips.
Scott MacKenzie and Jeremy Toeman discuss the importance of human interaction in refining the suggested clips and the role of AI in enhancing the editing process.
Jeremy Toeman highlights the paradox of choice and the decision to limit the number of suggested clips to three for better user experience.
Scott MacKenzie and Jeremy Toeman discuss the potential for integrating Augie with other platforms like Zapier and the importance of creating partnerships for seamless automation.

Future Vision and Potential of Augie

Jeremy Toeman shares his vision for Augie, including the development of an API to integrate with other platforms and the potential for using MCP (Multi-Modal Content Platform) for agentic AI control.
Scott MacKenzie and Jeremy Toeman discuss the future of AI in content creation and the potential impact on white-collar jobs.
Jeremy Toeman expresses concerns about the over-reliance on AI for content creation and the risk of creating a monotonous internet filled with algorithmically designed content.
Scott MacKenzie and Jeremy Toeman emphasize the importance of using AI to level the playing field for content creators and the need for human oversight to ensure quality and authenticity.

Conclusion and Contact Information

Scott MacKenzie and Jeremy Toeman wrap up the conversation, highlighting the benefits of Augie for industrial professionals and the importance of storytelling and marketing.
Jeremy Toeman provides contact information for Augie and himself, encouraging listeners to visit Augie.studio and connect with him on LinkedIn.
Scott MacKenzie promotes Jeremy Toeman's podcast, “Founder at 50,” and encourages listeners to subscribe and engage with the content.
Scott MacKenzie thanks Jeremy Toeman for the insightful conversation and expresses his excitement about the future of AI and Augie.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

JEREMY TOEMAN'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/jtoeman/

Company LinkedIn: https://www.linkedin.com/company/augiestudio/

Company Website: https://augie.studio/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Jeremy Toeman with Augie Studio appeared first on Industrial Talk.

David Moncur and Jordan Manalili with Moncur

Scott MacKenzie — Tue, 13 May 2025 15:00:00 +0000

Industrial Talk is onsite at PowerGen and talking to David Moncur and Jordan Manalili with Moncur about “Branding for success”.

David Moncur and Jordan Manalili from Moncur, a branding agency, discussed challenges in the power generation industry at the PowerGen conference in Dallas. They highlighted the difficulty companies face in differentiating their products, often commoditized due to similarities. David emphasized the importance of strategic messaging and branding to avoid commoditization and maintain pricing. Jordan introduced their Brand Framework, which helps companies communicate effectively by aligning their messaging with client needs. They stressed the value of proactive branding and strategic planning to stay relevant and competitive in the rapidly evolving industry.

Action Items

[ ] Reach out to David Moncur on LinkedIn to discuss Moncur's branding and messaging services.
[ ] Connect with Jordan Manalili on LinkedIn to learn more about Moncur's process for translating technical information into compelling messaging.

Outline

Introduction and Welcome to Industrial Talk Podcast

Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.
Scott welcomes David and Jordan, highlighting their roles and the company they represent, Moncur.
Scott mentions the conference location, Power Gen in Dallas, Texas, and the purpose of the event.
David and Jordan provide brief introductions about their roles and backgrounds.

David's Background and Company Overview

David explains his role as the principal of Moncur, a branding agency headquartered in Southfield, Detroit metro area.
He shares his career specialization in marketing, strategic messaging, and branding, with a team of 40.
David discusses the company's focus on construction, engineering, manufacturing, and tech SaaS sectors.
Scott and David talk about the challenges faced by power generation companies and the importance of differentiation.

Challenges in Power Generation and Strategic Messaging

David identifies common challenges faced by B2B companies in the power generation sector, such as differentiation and broader awareness.
Jordan adds that strategic messaging is a significant issue for many companies, as they struggle to communicate their unique value proposition.
Scott and Jordan discuss the problem of commoditization in the industry and the need for effective messaging to avoid it.
David emphasizes the importance of differentiation and specialization to maintain pricing and market position.

Brand Framework and Strategic Messaging Process

Jordan introduces the concept of Brand Framework and strategic messaging, which helps companies communicate effectively.
He explains the challenge of translating technical jargon into client-friendly language.
Jordan highlights the importance of understanding both the company's strengths and the client's pain points to create a compelling message.
Scott and Jordan discuss the process of shifting messaging to avoid commoditization and achieve premium positioning.

Proactive vs. Reactive Branding Strategies

David advises companies to invest in branding proactively rather than waiting for problems to arise.
He explains that a strong brand helps attract top talent and maintain a competitive edge.
Scott and David discuss the importance of planning ahead and investing in brand strategy to avoid costly mistakes.
Jordan shares examples of companies that have benefited from their branding efforts and the positive impact on their business.

Advocating for Clients and Overcoming Communication Barriers

Jordan talks about advocating for clients and helping them see the value in effective communication.
He explains that many clients are passionate about their work but struggle to communicate it effectively.
Jordan emphasizes the importance of proactive branding and strategic messaging to overcome these challenges.
David adds that a well-executed brand strategy makes it easier for companies to communicate their value proposition.

The Role of Technology and Future Trends in Branding

Scott asks David about the impact of technology and future trends on branding in the manufacturing sector.
David highlights the importance of being present and engaging in industry dialogues to stay relevant.
He explains that companies need to develop a clear communication strategy and brand assets before going public.
David emphasizes the role of a strong brand in attracting top talent and maintaining a competitive edge.

Contact Information and Closing Remarks

Scott provides contact information for David and Jordan, encouraging listeners to reach out to them on LinkedIn.
Scott thanks David and Jordan for their insights and contributions to the podcast.
Scott reiterates the importance of effective marketing and branding for industrial professionals.
The podcast concludes with a reminder to stay tuned for future episodes and updates on industrial trends and solutions.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

DAVID MONCUR'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/davidmoncur/

Company LinkedIn: https://www.linkedin.com/company/moncur/

Company Website: https://www.thinkmoncur.com/

JORDAN MANALILI'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/jordan-manalili-4932b716a/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post David Moncur and Jordan Manalili with Moncur appeared first on Industrial Talk.

Robert Weiss with MultiVision Digital

Scott MacKenzie — Wed, 05 Mar 2025 15:00:00 +0000

Industrial Talk is onsite at FABTECH and talking to Robert Weiss, President of MultiVision Digital about “Media is essential for your long-term success“.

Scott MacKenzie hosts the Industrial Talk Podcast, featuring industry professionals like Robert Weiss from Video for Manufacturing. They discuss the importance of strategic video marketing in manufacturing. Robert emphasizes the shift from ad hoc video production to a planned, integrated approach that aligns with business objectives, such as SEO and sales goals. He highlights the effectiveness of FAQ videos over corporate overviews for better ROI. They also stress the importance of showing human elements in videos to build trust and engagement. Robert predicts a rise in sales videos to enhance the sales process, making video a crucial tool for manufacturers.

Action Items

[ ] @Scott MacKenzie – Connect with Video for Manufacturing to discuss video marketing strategies for the manufacturing industry.
[ ] Develop a strategic video content plan that aligns with business objectives and sales/marketing initiatives.
[ ] Incorporate more human elements and authentic voices in manufacturing videos, rather than just showcasing machines.
[ ] Explore creating a series of targeted video content (e.g. product overviews, FAQs) instead of a single corporate overview video.

Outline

Introduction and Welcome to Industrial Talk Podcast

Scott MacKenzie as the host of the Industrial Talk Podcast, emphasizing the platform's focus on industry innovations and trends.
Scott MacKenzie thanks the audience for their support and highlights the importance of problem-solving, innovation, and collaboration in the manufacturing industry.
Scott mentions the current location of the podcast at Fabtech in Orlando, clarifying a previous mistake about the event being in New Orleans.
Scott introduces Robert Weiss, a returning guest on the show, and expresses excitement about reconnecting with industry professionals.

Connecting with Industry Professionals at Fabtech

Robert shares his positive experience of reconnecting with people he hasn't seen in a year and the importance of networking at events like FABTECH.
Scott and Robert discuss the value of “shooting the shit” (informal conversations) in building relationships and success in the industry.
Robert emphasizes the importance of connecting with people, whether for business or personal reasons, and the potential for future collaborations.
Scott asks Robert to provide background on his company, Video for Manufacturing, and its role in storytelling and marketing in the manufacturing industry.

Digital Marketing and Video Production Strategies

Robert explains that his company, Video for Manufacturing, positions itself as a digital marketing company with a focus on video production to achieve sales and marketing goals.
Robert shares an example of a conversation he had with a client about the importance of SEO and how investing in multiple FAQ videos can be more effective than a single corporate overview video.
Scott and Robert discuss the importance of addressing specific problems in videos to attract and engage potential customers.
Robert highlights the shift in companies' approach to video marketing, moving from ad hoc to more deliberate and strategic planning.

The Evolution of Video Marketing in Manufacturing

Scott inquires about the factors that led to the more strategic approach to video marketing in the manufacturing industry.
Robert attributes the change to the natural adoption curve of technology and the increasing understanding of video's importance among companies.
Scott and Robert discuss the need for companies to be pragmatic and human in their marketing approaches, emphasizing the importance of showing people behind the products.
Robert shares insights on the challenges companies face in getting their employees to appear in videos and the benefits of having people in videos for better engagement.

The Role of Video in the Sales Process

Robert explains how video can mimic the sales process by providing detailed information that helps potential customers make informed decisions.
Scott and Robert discuss the importance of video in the decision-making process, especially for large purchases like manufacturing equipment.
Robert provides an example of a project where they created an eight-minute product overview video and several FAQ videos, which served as a comprehensive sales brochure for a $2-3 million product.
Scott and Robert agree that video is becoming increasingly important in the sales process, as it allows potential customers to get detailed information without spending as much time and effort as they would with traditional methods.

Future of Video Marketing in Manufacturing

Scott asks Robert about the future of video marketing in the manufacturing industry.
Robert predicts that companies will continue to invest in video but will focus more on sales videos rather than just marketing videos.
Robert emphasizes the need for a strategic and planned integration of video content into the overall marketing and sales strategy.
Scott and Robert discuss the importance of aligning video content with the sales process to achieve better results.

Conclusion and Contact Information

Scott wraps up the conversation by encouraging companies to adopt a more strategic approach to video marketing and to work with professionals like Robert from Video for Manufacturing.
Robert provides his contact information, including the company's website, phone number, and email, and mentions his presence on LinkedIn.
Scott thanks the audience for listening and encourages them to stay tuned for more conversations on the Industrial Talk Podcast.
The podcast ends with a reminder to attend FABTECH in Chicago next year and to amplify their stories and contributions to the industry.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

ROBERT WEISS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/robertweissnyc/

Company LinkedIn: https://www.linkedin.com/company/multivision-digital/

Company Website: https://multivisiondigital.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Robert Weiss with MultiVision Digital appeared first on Industrial Talk.

Donna Peterson with World Innovators, Inc.

Scott MacKenzie — Mon, 25 Nov 2024 15:00:00 +0000

Scott MacKenzie and Donna Peterson discuss B2B marketing strategies at FABTECH in Orlando, Florida. Donna emphasizes the importance of building relationships and personalizing marketing efforts, including email campaigns and leveraging AI tools like ChatGPT and Descript. She highlights the need for consistent, valuable content and the significance of showcasing a company's unique qualities. Donna also notes the impact of AI on equipment efficiency and productivity, suggesting it could lead to higher-level job opportunities. Scott and Donna agree on the value of humanizing B2B brands and the benefits of stepping out of comfort zones to foster deeper connections and long-term relationships.

Action Items

[ ] Reach out to Donna Peterson to learn more about B2B marketing strategies for industrial companies.
[ ] Attend Fabtech conference to stay up-to-date on industry trends and innovations.
[ ] Explore the use of AI tools like ChatGPT and Descript to streamline content creation and video editing.
[ ] Consider ways to showcase the human side of your industrial company and build personal connections with customers.

Outline

FABTECH Event Overview and Introduction

Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, emphasizing the importance of celebrating industry professionals.
Scott mentions the current location at FABTECH in Orlando, Florida, and the excitement of being in one of the event's concourses.
Donna Peterson from World Innovators is introduced as the guest, and the focus of the discussion is set on B2B marketing.
Donna and Scott exchange pleasantries, with Donna mentioning her previous experience at FABTECH in Chicago.

The Importance of AI in Marketing

Donna highlights the significance of FABTECH for seeing equipment in motion and understanding advancements like AI.
Scott and Donna discuss the shift in conversation over the past year, particularly around leveraging AI in marketing.
Donna emphasizes the need for building relationships in marketing, rather than just sending generic messages.
Scott agrees, noting the importance of consistent and personalized marketing efforts for industrial professionals.

Challenges and Strategies in Email Marketing

Donna shares her company's history and evolution from a list company to an email marketing company.
She stresses the importance of not just sending one-off emails but maintaining consistent communication with valuable content.
Scott and Donna discuss the challenges of getting people to read emails and the need for personalized subject lines.
Donna explains the process of understanding client audiences and using social media insights to tailor email marketing campaigns.

The Role of AI in Marketing and Content Creation

Donna talks about using ChatGPT for analyzing documents and generating marketing outlines, emphasizing the need for human touch.
Scott and Donna discuss the benefits of using AI tools like Descript for video editing and noise reduction.
Donna highlights the importance of video content in trade shows and how it can help manufacturers showcase their equipment.
Scott and Donna agree on the value of stepping out of comfort zones and using technology to enhance marketing efforts.

Building Relationships and Humanizing Brands

Donna shares her experience with public speaking and the benefits of joining Toastmasters.
She emphasizes the importance of humanizing B2B brands and showing the human side of companies.
Scott and Donna discuss the challenges companies face in showing their human side and the benefits of doing so.
Donna talks about the long-term relationships her company has built with clients by showing genuine interest and support.

Future Trends in B2B Marketing

Donna mentions the growing importance of AI in marketing and the various platforms incorporating AI.
She discusses the potential of AI to analyze sketches and predict next product offerings.
Donna highlights the role of AI in improving equipment efficiency and reducing labor shortages.
Scott and Donna agree on the potential of AI to raise the level of jobs and enhance productivity.

Final Thoughts and Contact Information

Scott thanks Donna for sharing her insights and encourages listeners to reach out to her for more information.
Scott reiterates the importance of attending events like Fabtech and being active in the industrial community.
Donna provides her contact information and invites listeners to connect with her for further discussions.
Scott signs off, emphasizing the goal of Industrial Talk to help industrial professionals succeed through various marketing strategies.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

DONNA PETERSON'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/donnaapeterson/

Company LinkedIn: https://www.linkedin.com/company/world-innovators-inc./

Company Website: https://www.worldinnovators.com/

PODCAST VIDEO:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Siemens: https://www.siemens.com/global/en.html

Palo Alto Networks: https://www.paloaltonetworks.com/ot-security-tco

Palo Alto Networks Report HERE.

Hitachi Digital Services: https://hitachids.com/

CAP Logistics: https://www.caplogistics.com/

Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Donna Peterson with World Innovators, Inc. appeared first on Industrial Talk.

Barry LaBov with LaBov

Scott MacKenzie — Fri, 13 Sep 2024 15:00:00 +0000

Scott MacKenzie hosts Barry LaBov on the Industrial Talk Podcast to discuss differentiation in business. Barry, founder of LaBov Marketing, emphasizes the importance of identifying and highlighting unique features that set a brand apart from competitors. He shares his process of brand re-engineering, which involves discovering existing differentiators without requiring significant changes. Barry stresses the need for leaders to communicate these unique features to employees and distributors, fostering a sense of significance and higher quality. He also warns against becoming a commodity and advocates for continuous reinforcement of differentiation to maintain market relevance. Barry's book, “The Power of Differentiation,” provides case studies of successful differentiation strategies.

Action Items

[ ] Reach out to Barry LaBov through his website Labov.com, personal site BarryLaBov.com, or LinkedIn to discuss differentiation strategies.
[ ] Purchase and read Barry's book on differentiation on Amazon and leave a review.
[ ] Share podcasts, technology innovations, or other content on the Industrial Talk platform to get exposure and assistance from Scott MacKenzie.

Outline

Introduction to Industrial Talk Podcast

Scott MacKenzie welcomes listeners and expresses gratitude for their support, highlighting the platform's mission to celebrate industry professionals.
The episode's theme is introduced: differentiation and its importance in business success.
Scott MacKenzie promotes Barry LaBov's book on differentiation and encourages listeners to reach out to him for collaboration and innovation.

Barry LeBeau's Introduction and Background

Barry LaBov introduces himself as the founder and CEO of Labov Marketing, Training, and Communications.
He mentions his book, “The Power of Differentiation,” and the company's focus on helping companies differentiate themselves.
Barry shares that his company works with various clients, including Harley Davidson, Audi, Volkswagen, and BRP.
He highlights the importance of finding and promoting what makes a company unique.

Defining Differentiation

Barry explains that differentiation involves producing or making something unique that sets a brand apart from competitors.
He emphasizes that differentiation is not the same as a mission statement and should be meaningful and explainable to both customers and employees.
Scott MacKenzie and Barry discuss the bottom-line value of differentiation and how it can lead to higher profitability.
Barry outlines the process of brand re-engineering, which involves identifying and highlighting existing unique features rather than starting from scratch.

Implementing Differentiation in Manufacturing

Barry explains that differentiation can be profitable without requiring significant changes to existing processes or machinery.
He discusses the importance of communicating differentiation to employees and making them feel significant, which can lead to higher quality and better retention.
Scott MacKenzie asks about sustaining change within an organization, and Barry emphasizes the need for constant reinforcement and celebration of differentiation.
Barry highlights the role of leaders in identifying and communicating differentiation daily to maintain employee engagement.

Challenges and Roadblocks in Implementing Differentiation

Scott MacKenzie inquires about potential roadblocks in implementing differentiation, and Barry mentions that some clients may think they already have it figured out.
Barry shares that clients must be willing to be vulnerable and open to new ideas to succeed with differentiation.
He recounts instances where clients initially resisted his recommendations but later saw significant improvements.
Scott MacKenzie and Barry discuss the importance of a cultural shift within organizations to embrace differentiation.

The Role of Leaders in Differentiation

Barry emphasizes that leaders must be willing to roll up their sleeves and understand the significance of differentiation for their employees.
He highlights the importance of involving distributors and dealers in the differentiation process to ensure a consistent customer experience.
Scott MacKenzie and Barry discuss the need for leaders to be actively seeking differentiation and the consequences of becoming a commodity.
Barry shares that his book, “The Power of Differentiation,” contains stories of 50 companies that have successfully implemented differentiation strategies.

Barry's Process for Implementing Differentiation

Barry outlines the steps involved in his process: conducting a brand assessment, walking through the manufacturing process, and having a jam session with the client.
He explains that the process often involves validating unique features and executing a plan that may not always involve a new logo or tagline.
Barry emphasizes the importance of giving unique differentiators a personality to make them more relatable and memorable.
He discusses the need to launch differentiation internally to employees first and then to distributors and the public.

Maintaining Differentiation and Adapting to Market Changes

Scott MacKenzie asks about maintaining differentiation over time, and Barry explains the importance of frequent check-ins to stay ahead of competitors.
Barry shares that differentiation should be a foundation that can be updated or upgraded as needed.
He discusses the importance of connecting new products to the brand's unique differentiators to maintain consistency.
Scott MacKenzie and Barry agree that leaders must be proactive in seeking differentiation and adapting to market changes.

Conclusion and Contact Information

Scott MacKenzie summarizes the key points of the conversation and encourages listeners to reach out to Barry for further discussion.
Barry provides his contact information, including his website, personal site, LinkedIn, and book on Amazon.
Scott MacKenzie reiterates the importance of differentiation and the platform's support for industry professionals and innovations.
The episode concludes with a reminder to listeners to stay tuned for more conversations and resources on the Industrial Talk Podcast.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

BARRY LABOV'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/barry-labov-6965241/

Company LinkedIn: https://www.linkedin.com/company/labov-&-beyond/posts/?feedView=all

Company Website: https://www.labov.com/

PODCAST VIDEO:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Siemens: https://www.siemens.com/global/en.html

Palo Alto Networks: https://www.paloaltonetworks.com/ot-security-tco

Palo Alto Networks Report HERE.

Hitachi Digital Services: https://hitachids.com/

CAP Logistics: https://www.caplogistics.com/

Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Barry LaBov with LaBov appeared first on Industrial Talk.

Linda Fanaras and Naomi Soman with Storylogick Consulting

Scott MacKenzie — Tue, 10 Sep 2024 15:00:00 +0000

Optimize B2B Email Messaging

Linda Fanaras, host of the B2B Brand 180 podcast, interviews Naomi Soman from Storylogick about optimizing B2B email marketing strategies. Naomi emphasizes the importance of authenticity and personalization in email content, advising against overly visual-heavy emails. She outlines different types of emails, such as top-of-funnel media buying and retention emails, and discusses the need to tailor messaging to various B2B buyer personas. Naomi recommends using customer data from tools like Gong and Chorus to build accurate buyer personas and suggests personalizing emails based on actions taken by the recipient. She also highlights the value of using visual language to stand out in a crowded market.

Action Items

[ ] Transcribe sales calls and recordings to gather insights into buyer pain points, success criteria, and concerns. Use these to build buyer personas.
[ ] Test more text-heavy email content with a deeper, more authentic message over visual-focused emails.
[ ] When cultivating lists, ensure contacts are properly tagged based on their entry point and level of engagement to enable personalized outreach.

Outline

Introduction and Guest Background

Linda Fanaras, introduces herself as the host of the B2B Brand 180 podcast and CEO of Millennium Agency.
Linda introduces the guest, Naomi Soman from Storylogick, and outlines the topic of the discussion: email marketing and its role in driving growth.
Naomi's background is highlighted, including her experience in hyper-growth startups and her focus on crafting messaging and performance marketing.
Naomi thanks Linda for having her and expresses her excitement for the conversation.

Addressing Email Marketing Misconceptions

Linda asks Naomi to address common misconceptions about email marketing in the B2B space.
Naomi debunks the myth that emails need to be visual-heavy with little text, emphasizing the importance of authenticity and providing more text.
She explains that users are savvy and can spot marketing language easily, so providing a deeper, more personalized message can earn clicks.
Naomi stresses the importance of creating an intimate connection through email by going deeper into the messaging.

Email Marketing Funnel and Techniques

Linda inquires about different layers within the email marketing funnel and the types of emails used to move people through it.
Naomi explains various types of emails, including top-of-funnel media buying, product-led growth emails, retention emails, and sales-led outreach emails.
She discusses the importance of adapting messaging based on the stage of the funnel and the specific audience being targeted.
Naomi provides examples of how to tailor messaging for different roles within a B2B buying committee, such as champions, upper management, and end users.

Personalizing Email Campaigns

Linda asks Naomi about the number of emails to send and how to personalize them effectively.
Naomi advises aiming for three to five personalized emails, emphasizing the importance of making them relevant and personalized based on the recipient's seniority.
She recommends including details like their location, university, and relevant business news to make the emails more personal.
Naomi highlights the importance of researching the recipient's background and including specific details to make the emails feel authentic and less corporate.

Building Buyer Personas and Research Methods

Linda asks Naomi about research methods for building accurate buyer personas.
Naomi explains the challenges of B2B research and suggests using tools like Gong, Chorus, and recorded sales calls to gather information.
She outlines three categories of information to gather: pain points, image of success, and concerns holding them back.
Naomi emphasizes the importance of using this information to build a detailed buyer persona and make emails feel personalized and authentic.

Handling Large Lists and Multiple Personas

Linda inquires about handling large lists and addressing multiple personas.
Naomi advises tagging actions taken by the recipient, such as signing up for a newsletter or attending a webinar, to personalize emails based on their interests.
She explains the importance of asking for job title and company information to segment the list appropriately.
Naomi suggests using HubSpot to track actions and segment the list based on specific interests and behaviors.

Standing Out in a Crowded Marketplace

Linda asks Naomi how B2B companies can stand out in a crowded marketplace.
Naomi suggests using customer voice and avoiding corporate jargon to make emails more relatable.
She emphasizes the importance of using visual language to communicate effectively and stand out in a busy market.
Naomi provides examples of using abstract images and metaphors to convey complex ideas and capture attention quickly.

Conclusion and Contact Information

Linda thanks Naomi for her insights and asks her to share her contact information.
Naomi provides her LinkedIn profile, website, and email address for further contact.
Linda thanks the audience for listening and encourages them to review the podcast and connect with her directly.
The meeting concludes with Speaker 1 expressing gratitude to the guest and the audience.

The post Linda Fanaras and Naomi Soman with Storylogick Consulting appeared first on Industrial Talk.

Linda Fanaras with Millennium Agency

Scott MacKenzie — Thu, 29 Aug 2024 15:00:00 +0000

Scott MacKenzie hosts an industrial-focused podcast celebrating industry professionals and their innovations. He discusses the importance of marketing, sales, and branding in a commoditized market with Linda Fanaras, CEO of Millennium Agency and host of the B2B Brand180 Podcast. Linda emphasizes the need for a responsive website, social media strategy, and consistent brand messaging. She shares insights on rebranding and repositioning companies, highlighting the importance of internal buy-in and cultural change. Linda also discusses the role of AI and video content in modern marketing, stressing the need for meaningful and consistent communication.

Action Items

[ ] Reach out to Linda Fanaras and her agency Millennium for marketing support.
[ ] Listen to Linda's B2B Brand 180 podcast for educational content.
[ ] Connect with Linda on LinkedIn or via her website for further discussions.

Outline

Introduction to Industrial Talk Podcast

Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.
Scott highlights the importance of marketing, sales, and branding in differentiating businesses in a commoditized market.
Scott shares his background and the genesis of Industrial Talk, emphasizing the need for a platform to amplify industry stories.
Scott invites listeners to connect with him and the Industrial Talk Podcast Network to share their stories and solutions.

Introduction of Linda Fanaras

Scott introduces Linda Fanaras, CEO of Millennium Agency and host of the B to B Brand 180 podcast.
Scott praises Linda's expertise in marketing, sales, and branding, and encourages listeners to connect with her.
Scott sets the stage for a conversation about marketing, sales, and branding, emphasizing their importance for business success.
Scott expresses his excitement about the upcoming conversation with Linda.

Linda Fanaras' Background and Millennium Agency

Linda introduces herself as the CEO and strategist at Millennium Agency, a B to B brand, web development, and public relations firm.
Linda explains that Millennium Agency primarily works with tech manufacturers and logistics companies to build brands and drive revenue.
Linda discusses the importance of marketing and branding in a competitive market, especially for manufacturers who have neglected their marketing efforts.
Scott and Linda discuss the challenges manufacturers face in adapting to new marketing strategies and the importance of a responsive website.

The Importance of a Responsive Website

Linda emphasizes the need for a responsive website that loads quickly and is recognized by Google.
Linda shares an example of a website that took five minutes to load, highlighting the frustration it causes for potential customers.
Scott and Linda discuss the importance of SEO and how outdated websites can hinder a company's ability to rank well on search engines.
Linda explains that a responsive website is crucial for attracting and retaining customers, as well as for driving new business and leads.

The Role of Social Media and Public Relations

Linda discusses the importance of social media, especially LinkedIn, for B to B marketing.
Linda explains that social media can help companies build a strong online presence and engage with their audience.
Linda shares examples of how Millennium Agency helps clients develop social media strategies and execute them effectively.
Scott and Linda discuss the role of public relations in building a company's brand and reputation, especially for companies looking to go public or be acquired.

The Process of Rebranding and Repositioning

Linda explains the process of rebranding and repositioning a company to align its brand messaging with its current identity.
Linda shares examples of companies that have rebranded to improve their brand image and increase their value before going public or being acquired.
Scott and Linda discuss the importance of having a consistent brand message and how it can help companies differentiate themselves in the market.
Linda introduces the concept of Brand 180, a proprietary process that helps companies rebrand and reposition themselves in about 180 days.

Maintaining Brand Consistency and Cultural Change

Linda discusses the importance of internal buy-in and cultural change to ensure the success of a rebranding effort.
Linda explains that Millennium Agency works with clients to develop brand guidelines and ensure that the new brand message is adopted internally.
Scott and Linda discuss the challenges of maintaining brand consistency and the importance of having a clear brand strategy.
Linda emphasizes the need for companies to have a structured approach to brand management and to involve key stakeholders in the process.

Future Trends in Marketing and Branding

Scott and Linda discuss the future of marketing and branding, focusing on emerging trends like AI and video content.
Linda explains that AI is becoming increasingly important in various industries and that companies need to adopt it in a safe and effective way.
Scott and Linda discuss the challenges of video content for manufacturers and how to overcome them.
Linda emphasizes the importance of having a well-planned and executed social media strategy, especially for B to B marketing.

The Role of Email Marketing and Consistency

Scott and Linda discuss the role of email marketing in building brand awareness and driving leads.
Linda emphasizes the importance of consistency and relevance in email marketing to avoid being perceived as spam.
Scott shares his strategy for using email marketing to build brand awareness and maintain engagement with his audience.
Linda and Scott agree that email marketing can be effective if done correctly and consistently.

Conclusion and Contact Information

Scott thanks Linda for the conversation and highlights the importance of marketing, branding, and sales for industry professionals.
Scott encourages listeners to reach out to Linda and Millennium Agency for marketing and branding solutions.
Linda provides her contact information and invites listeners to connect with her on LinkedIn or her website.
Scott wraps up the episode by emphasizing the importance of educating, collaborating, and innovating in the industrial sector.

LINDA FANARAS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/lindafanaras/

Company LinkedIn: https://www.linkedin.com/company/millagency/

Company Website: https://mill.agency/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Linda Fanaras with Millennium Agency appeared first on Industrial Talk.

Vince Marino with Empowering Pumps and Equipment

Scott MacKenzie — Fri, 16 Aug 2024 15:00:00 +0000

Industrial Talk is onsite at PowerGen and talking to Vince Marino, President with Empowering Pumps and Equipment about “Real marketing solutions to amplify your message and opportunities”.

Industry leaders Scott MacKenzie and Vince Marino discussed the latest trends and innovations in the industrial sector, emphasizing the importance of networking and connecting with people outside of one's immediate environment. Vince shared his experience in the industry, including his work with empowering pumps and equipment, and emphasized the value of taking incremental steps towards growth. The pair also discussed the importance of recognizing brand recognition and leveraging digital platforms to reach a broader audience, as well as creating engaging content that provides value to the reader. Finally, they highlighted the importance of building relationships and credibility in business, emphasizing the value of repetition in establishing trust and recognition.

Action Items

[ ] Reach out to Vince Marino about amplifying your company's voice.
[ ] Connect with Vince for his contact information and insights on success.
[ ] Consider putting your podcast on the Industrial Talk platform.

Outline

Industrial innovations and marketing strategies with a guest speaker.

Vince Moreno discusses digital media marketing for empowering pumps and equipment.
Vince discusses their experience in the pump industry, mentioning their role at a company called Midden Dwarfs and their involvement in a trade show in Chicago.

Marketing and advertising strategies for businesses.

Vince Marino discusses the importance of brand recognition and how it can be achieved through digital marketing campaigns.
Marino provides examples of small and large companies, highlighting their different marketing needs and strategies.
Vince shares their experience in transitioning from print to digital media, finding it not that bad.
Vince's company provides valuable information to engineers through their website, helping them quickly find relevant data.

Digital marketing, lead generation, and ROI tracking.

Vince emphasizes the tactical nature of digital advertising, providing data-driven results.
Vince emphasizes the importance of tracking leads and their sources to understand their effectiveness.
Vince highlights the value of providing evidence of leads and their impact on business, such as a 5% increase in revenue.
Speaker invites existing customers to virtual meetup during COVID-19 pandemic.

Marketing and sales strategies, emphasizing the importance of building relationships and providing value to potential customers.

Vince emphasizes the importance of repetition in building credibility and respect.
Vince and Scott MacKenzie discuss the value of giving without expecting anything in return.
Speaker encourages others to break out of their comfort zones and try new approaches to reach a wider audience.
Vince Marino is a must-connect person for podcast success.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

VINCENT MARINO'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/marketinguru1/

Company LinkedIn: https://www.linkedin.com/company/empowering-pumps-llc/

Company Website: https://empoweringpumps.com/

PODCAST VIDEO:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Palo Alto Networks: https://www.paloaltonetworks.com/ot-security-tco

Palo Alto Networks Report HERE.

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Vince Marino with Empowering Pumps and Equipment appeared first on Industrial Talk.

Linda Fanaras the B2B Brand180 Podcast Leveraging AI for Content Creation

Scott MacKenzie — Fri, 09 Aug 2024 15:00:00 +0000

Chuck Atkins and Linda Fanaras emphasized the importance of having a clear target audience and foundational documents before leveraging AI tools in content marketing. They stressed the need for a strategy and intention, rather than relying solely on AI to generate content without direction. Chuck introduced his Title wave content platform, which provides training, coaching, and processes to help brands create engaging content across multiple channels using AI. Linda agreed, highlighting the importance of micro-segmenting the audience to develop content that resonates with the intended target. Linda discussed the potential of AI to enhance content strategy, emphasizing the importance of using AI to create targeted content, balance authenticity and efficiency, and analyze competitive data to establish topical authority.

Action Items

[ ] Conduct video interviews to capture authentic language for more engaging AI-generated content.
[ ] Build out target personas using Chuck's online persona building tool.
[ ] Schedule a 90-minute Title Wave content strategy session with Chuck.
[ ] Reach out to Chuck on LinkedIn or the Title Wave website for more information.

Outline

Using AI for content marketing, with a focus on foundational documents and target audience.

Chuck Atkins shares insights on using AI to elevate brand presence and connect more effectively.
Chuck: Identify target audience before using AI tools (0:01:41)
Linda: Micro-segment audience for tailored content (0:03:56)

Using AI to enhance content creation, including persona development, micro-segmentation, and balancing brand voice with authenticity.

Chuck suggests using AI to create page titles and metadata that accurately reflect content.
Chuck recommends using AI to analyze content and make it more helpful and comprehensive.
Chuck suggests using video interviews to capture authentic language and nuances of a brand's voice.
Starting with authentic content created by humans can result in more authentic and real content, according to Chuck.

Using AI for content creation, including generating headlines, FAQs, product descriptions, and uncovering competitive data.

Chuck uses AI to generate compelling lines and hooks for content, starting with the content written and then rewriting the hook.
Chuck approaches writing product to service descriptions like a copywriter, using prompts and inputs from the target audience, brand promise, and value props.
Speaker suggests using AI to analyze competitors' content and establish topical authority in industry.

Using AI for content creation, including tips for long-form content and strategies for effective content waves.

Chuck: Start with outline, write individual topics, then build long-form content.
Chuck: Use AI to create faith copy, then write intro, conclusion, and tie it all together.
Chuck Aikens offers custom training sessions to help individuals create a content wave for their brand.
Foundational documents, such as persona, brand, promise, and voice, are crucial for content creation.
AI can be used to create high-quality content, but it's important to have a strategy and commitment to see it through.

The post Linda Fanaras the B2B Brand180 Podcast Leveraging AI for Content Creation appeared first on Industrial Talk.

Paula Batlle and Victor Segura with Batlle Group

Scott MacKenzie — Mon, 22 Jul 2024 15:00:00 +0000

Industrial Talk is onsite at IoT Solutions World Congress and talking to Paula Batlle, Head of Growth and Innovation and Victor Segura, Sales and Marketing Manager with Batlle Group about “Solutions to Ensure your Industrial Brand Aligns with Your Solution”.

Branding is crucial for business success, and companies must align their branding and design strategies with their growth goals. A collaborative approach, conducting research, and gathering customer feedback are key to informing design decisions and improving brand alignment. Speakers emphasized the importance of understanding a company's values, mission, and target audience to create an effective brand strategy. They also highlighted the need for a comprehensive approach to branding that goes beyond just visual identity.

Action Items

[ ] Reach out to Paula on LinkedIn for more information about improving brands.
[ ] Contact Victor via their website www.batllegroup.com or LinkedIn to learn more about their branding services.
[ ] Attend the IoT Solutions World Congress in Barcelona or similar events to learn and connect with digital experts.

Outline

Branding and marketing for startups and established companies.

Scott welcomes listeners to the industrial talk podcast and highlights the importance of digital transformation.
Scott MacKenzie agrees with Victor that digitalization is a mindset and a movement that requires a long-term commitment.
Scott MacKenzie: Branding crucial for small companies, especially in tech and innovation.
Paula: Branding important for companies with limited resources, focus on key areas.
Victor emphasizes importance of branding for startups, citing need for education and understanding.

Branding, logo design, and marketing strategy.

Founder/CEO must understand brand ecosystem to communicate effectively to customers and employees.
Speakers discuss the importance of branding and its impact on marketing strategies.
Creative team with 20 years of experience transforms ideas into something specific and bold.

Branding and aligning stakeholders for business success.

Paula discusses the importance of having all stakeholders in one room to represent the brand and identify pain points and opportunities.
Victor describes the process of building a brand, including research, market analysis, and communication across different platforms.
Paula explains that a proof of alignment is provided through client feedback and research.
Scott MacKenzie emphasizes the importance of nailing down the brand for competitive advantage.
Victor and Paula discuss branding and collaboration at IoT Solutions World Congress.

PAULA BATLLE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/paulabatlledesign/

Company LinkedIn: https://www.linkedin.com/company/batllegroup/

Company Website: https://batllegroup.com/

VICTOR SEGURA'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/victorsegurabusinessdeveloper/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Paula Batlle and Victor Segura with Batlle Group appeared first on Industrial Talk.

Adam Pierno with Arizona State University

Scott MacKenzie — Tue, 30 Jan 2024 15:00:00 +0000

Industrial Talk is chatting with Adam Pierno, Brand Strategy Leader at Arizona State University about “Understanding Yourself from the Customers’ Perspective”. The following is a summary of our conversation:

Industrial IoT security and marketing strategies. 0:00
- Palo Alto Networks offers industrial IoT security solutions with improved ROI and reduced complexity.
- Scott MacKenzie interviews Adam on industrial talk, discussing marketing, sales, and leadership in the utility industry.
- Adam shares insights from his book on branding and marketing, emphasizing the importance of collaboration and education.
Brand strategy and customer insights. 5:51
- Adam is a brand strategist at Arizona State University, where he practices and teaches data-driven audience and brand strategy.
- Adam's work involves figuring out the complexity of the Sun Devils brand across academics, athletics, and lifelong learning, and helping mid-sized and small businesses with similar challenges.
Branding and marketing for a university. 8:18
- Scott MacKenzie asks Speaker 2 about differentiation at Arizona State University (ASU), with a focus on brand and how it relates to the school's charter.
- Adam explains that ASU's brand is built on the idea of providing opportunities for everyone who wants an education, regardless of who they are or where they come from.
- Adam highlights the importance of understanding the customer's perspective when marketing a business, emphasizing that the customer's needs and wants should be the focus of any messaging.
- Adam and Scott MacKenzie discuss the potential for a manufacturer to be passionate about their product, but the messaging may need to be adjusted to better resonate with customers.
Understanding customer base for business growth. 13:23
- Adam identifies two groups of customers: “best customers” who buy high-margin products and “light buyers” who are new to the category.
- Adam creates a Venn diagram to balance messaging that retains current customers while attracting new ones.
- Scott MacKenzie emphasizes the importance of thorough persona development for businesses, using customer interviews and geographic research to gain insights into customer preferences and behaviors.
Market research and customer insights. 18:02
- Adam explains that customers often don't know how to identify their competitors, and it's not always clear-cut.
- Adam uses interviews with customers to gather insights on their competitive landscape, but it requires asking the right questions and building rapport with the customers.
- Scott MacKenzie: “The number one output of research is more research.”
- Adam : “It's like mining for gold, you usually find a big deposit, and then you're chasing dust.”
Involving stakeholders in research and addressing conflicts. 23:46
- Scott MacKenzie and Speaker 2 discuss the importance of involving all stakeholders in the research process to ensure buy-in and success.
- Adam uses workshops and active listening to address grievances and conflicts within internal teams.
Persona development and market research. 26:40
- Scott MacKenzie and Speaker 2 discuss the importance of building a persona based on customer research, with Speaker 2 highlighting the value of using real sales data to identify the best customers.
- Adam then describes their process for creating a persona, including conducting customer interviews, surveys, and gathering video clips to add a personal touch.
- Adam discusses their approach to marketing strategy, which involves gathering data through surveys and interviews, and then sharing that data with the team for further analysis and questioning.
- Adam emphasizes the importance of asking the right questions to uncover valuable insights, rather than simply relying on survey data or assumptions.
Brand positioning and messaging strategies. 31:26
- Formulating a message that resonates with the target audience by understanding their motivators and values.
- Adam emphasizes the importance of adapting to changing customer needs and preferences.
- Develop a measurement system tied to the brand platform and customer insights to track success beyond sales.
Marketing strategy and brand planning. 37:27
- Adam suggests starting with customer interviews to identify what messaging is working and what's not.
- Adam advises against relying solely on discounts to drive sales and instead suggests focusing on building a brand through consistent messaging.
- Adam discusses their two books: “Under Think It” (2016) and “Specific” (2020), which provide guidance on marketing strategy and effective communication of key benefits to the best customer.
- Adam highlights the importance of understanding the best customer and using customer insights to inform marketing decisions, rather than oversaturating them with information.
Marketing and branding with Adam. 42:23
- Scott MacKenzie is distracted by shiny objects and wants to learn more about marketing, while Speaker 2 emphasizes the importance of internalizing customer insights and communicating effectively.
- Adam shares insights on navigating politics and relationships from a different angle, emphasizing the importance of listening and understanding.
- Scott MacKenzie highlights Adam's book and encourages listeners to connect with him, emphasizing the value of amplifying one's message and elevating conversations.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

ADAM PIERNO'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/adampierno/

Company LinkedIn: https://www.linkedin.com/school/arizona-state-university/

Company Website: https://www.asu.edu/

Adam's Book – Under Think It: Here!

PODCAST VIDEO:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Fictiv: https://www.fictiv.com/

Hexagon: https://hexagon.com/solutions/enterprise-asset-management

Palo Alto Networks: https://www.paloaltonetworks.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

CAP Logistics: https://www.caplogistics.com/

Armis: https://www.armis.com/

Saviant Consulting: https://www.saviantconsulting.com/

Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Adam Pierno with Arizona State University appeared first on Industrial Talk.

Chris Peer with Sync Show

Scott MacKenzie — Thu, 04 Jan 2024 15:00:00 +0000

Industrial Talk is chatting with Chris Peer, President and CEO of Sync Show about “The Great 8 Pillars to Drive ROI in your Marketing.” The following is a summary of our conversation:

Marketing strategies and book recommendations. 0:00
- Palo Alto Networks offers Zero Trust Security for operational technology, simplifying management and securing assets.
- Scott MacKenzie recommends Chris Pierre's “The Great Eight Pillars” book for marketing insights.
- Chris Peer shares his book on marketing, connecting with Scott MacKenzie on Industrial Talk.
Marketing strategies for manufacturing companies. 6:18
- Chris Peer shares insights on growing manufacturing companies, drawing from 20 years of experience in marketing and working with hundreds of B2B organizations.
- Company success with marketing depends on operational infrastructure, not just tactics.
- Book outlines how to streamline marketing and manufacturing processes for ROI-driven companies.
Marketing strategy and operations. 12:37
- Chris outlines a framework for creating a 10x ROI goal, starting with understanding current marketing spend and setting a baseline for measurement.
- Templates and KPIs are provided to help build a marketing strategy and track progress towards the 10x goal.
- Chris discusses their book on marketing leadership, written for CEOs and marketing leaders to build a successful marketing operation.
- The book covers eight pillars, including analytics and reporting, to elevate marketing as a value-added growth tool for leadership teams.
Marketing strategies and value propositions in manufacturing. 19:07
- Scott MacKenzie: Marketing has evolved from a “little black box” to a machine that provides valuable insights and data to be successful.
- Chris : Younger generations in industrial spaces prioritize quick decision-making and online research, making it crucial for manufacturers to establish an online presence as a thought leader.
- Value proposition messaging and branding is crucial for businesses to convert leads into sales.
- Value propositions must be differentiated, clearly articulated, and simple, per Speaker 3.
- Chris emphasizes the importance of having a well-articulated and differentiated value proposition for marketing and sales success.
- A story is shared about a group purchasing organization that lacked a clear value proposition, leading to difficulty in doing business with them, and ultimately impacting their growth and success.
Marketing strategies and branding. 28:57
- Chris discusses the importance of making it easy for customers to understand the value proposition of a product or service.
- Scott MacKenzie interviews Chris Peer, discussing marketing strategy, team structure, and technology stack for manufacturing companies.
- Chris Peer shares his book “The Great 8 Pillars of Marketing” and encourages listeners to reach out to him for speaking, consulting, or contributing to the industrial talk platform.

CHRIS PEER'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/chrispeer/

Company LinkedIn: https://www.linkedin.com/company/syncshow/

Great 8 Pillars: https://www.linkedin.com/company/the-great-8-pillars/

Company Website: https://www.syncshow.com/

PODCAST VIDEO:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Fictiv: https://www.fictiv.com/

Hexagon: https://hexagon.com/solutions/enterprise-asset-management

Palo Alto Networks: https://www.paloaltonetworks.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

CAP Logistics: https://www.caplogistics.com/

Armis: https://www.armis.com/

Saviant Consulting: https://www.saviantconsulting.com/

Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Chris Peer with Sync Show appeared first on Industrial Talk.

Robert Weiss with MultiVision Digital

Scott MacKenzie — Fri, 09 Jun 2023 15:00:00 +0000

On Industrial Talk we're onsite at FABTECH in Atlanta, GA and speaking with Robert Weiss, President at MultiVision Digital about “Telling you story and solving problems through compelling video production”. Get the answers to your “Video Production” questions along with Robert's incredible insight on the “How” on this Industrial Talk interview!

ROBERT WEISS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/robertweissnyc/

Company LinkedIn: https://www.linkedin.com/company/multivision-digital/

Company Website: https://www.multivisiondigital.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

AI Dash: https://www.aidash.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Robert Weiss with MultiVision Digital appeared first on Industrial Talk.

Bettina Rotermund with Siemens

Scott MacKenzie — Thu, 28 Jul 2022 13:00:00 +0000

On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Bettina Rotermund, Head of Strategic Marketing – IoT with Siemens about “Mentoring, Supporting, Advocating and Encouraging more Women in Industry”. Get the answers to your “Women in Industry” questions along with Bettina's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BETTINA ROTERMUND'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/bettinarotermund/

Company LinkedIn: https://www.linkedin.com/company/siemens/

Company Website: https://www.siemens.com/global/en.html

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

patina, siemens, industrial, bettina, technology, people, iot, female, male, diversity, tx, problem, digital transformation, speak, step, find, working, customers, order, listeners