Industrial Talk is talking to Paula Courtney, President and CEO of The Verde Group about “Eliminating Strategic Blind Spots“.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

PAULA COURTNEY'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/paula-courtney-3b23861/

Company LinkedIn: https://www.linkedin.com/company/verde-group/posts/?feedView=all

Company Website: https://verdegroup.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Paula Courtney with The Verde Group appeared first on Industrial Talk.

Industrial Talk is onsite at Accruent Insights and talking to Brooke Huling, Chief Product Officer at Accruent about “Developing a strategic North Star for your technology”.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BROOKE HULING'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/brooke-huling-0871028/

Company LinkedIn: https://www.linkedin.com/company/accruent/

Company Website: https://www.accruent.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Brooke Huling with Accruent appeared first on Industrial Talk.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

DONNA PETERSON'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/donnaapeterson/

Company LinkedIn: https://www.linkedin.com/company/world-innovators-inc./

Company Website: https://www.worldinnovators.com/

PODCAST VIDEO:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Siemens: https://www.siemens.com/global/en.html

Palo Alto Networks: https://www.paloaltonetworks.com/ot-security-tco

Palo Alto Networks Report HERE.

Hitachi Digital Services: https://hitachids.com/

CAP Logistics:  https://www.caplogistics.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Donna Peterson with World Innovators, Inc. appeared first on Industrial Talk.

Linda Fanaras, host of the B2B Brand 180 podcast, interviews Senthil Kumar, founder of SEO with Sentl, about his Five Step Jump Start SEO system. Senthil shares his success in ranking for over 100 keywords on Google's first page and earning over a million in revenue from his art studio using SEO and word of mouth. He emphasizes the importance of starting with less competitive keywords, understanding SEO fundamentals, and creating high-quality content. Senthil advises businesses to focus on keyword research, on-page optimization, and backlink building. He also simplifies SEO terminology and offers a free five-step SEO checklist on his website.

Action Items

• [ ] Download the 5-step SEO checklist from the speaker's website SEOwithsenthil.com
• [ ] Implement the 5-step SEO process to rank for less competitive keywords and build authority
• [ ] Focus on creating high-quality, valuable content that meets the needs of the target audience
• [ ] Avoid going after highly competitive keywords right away and instead start with less competitive ones
• [ ] Understand the fundamentals of how Google works and what it values in order to improve SEO efforts

Outline

Introduction and Speaker Background

• Linda Fanaras introduces herself as the host of the B2B Brand 180 podcast and CEO of Millennium Agency.
• Linda introduces Senthil Kumar, founder of SEO with Sentl, who will discuss his Five Step Jump Start SEO system.
• Senthil shares his key achievement of ranking for over 100 keywords on Google's first page and making over a million in revenue using SEO and word of mouth.
• Senthil confirms his success in his printing company and art studio without using any other marketing besides SEO and word of mouth.

Importance of Ranking on Top Google Pages

• Linda asks Senthil why ranking on the top Google pages is important.
• Senthil explains that targeted traffic from SEO has a stronger buying intent compared to social media traffic.
• He emphasizes that SEO is cost-effective and less time-consuming once initial rankings are established.
• Senthil highlights the long-term benefits of SEO, which can continue to bring results even after reducing efforts.

Strategies for Competitive Keywords

• Linda inquires about strategies for companies facing competition in highly competitive keywords.
• Senthil advises starting with less competitive keywords to build a foundation before targeting more competitive ones.
• He compares this approach to starting in local leagues before competing in international competitions.
• Senthil explains that less competitive keywords can provide baseline traffic and authority, which is crucial for future success.

Understanding SEO Fundamentals

• Linda asks Senthil what the first step is for businesses to rank on Google's first page.
• Senthil emphasizes the importance of understanding SEO fundamentals and thinking from Google's perspective.
• He explains that Google aims to show the most relevant and engaging content to attract more users and advertisers.
• Senthil advises businesses to focus on creating high-quality content that meets the needs of users and aligns with Google's standards.

Common SEO Mistakes and Keyword Research

• Linda asks Senthil about common mistakes businesses make in SEO.
• Senthil identifies keyword research as a critical step often overlooked by businesses.
• He explains the importance of understanding keyword demand, competition, and profitability.
• Senthil highlights the need to understand the intent behind keyword searches and create content that meets user needs.

Creating Outstanding Content

• Linda inquires about how to create outstanding content for SEO.
• Senthil advises understanding the psychology behind the keyword and the needs of the target audience.
• He emphasizes the importance of making content viewable, scannable, and comprehensive.
• Senthil suggests asking customers for feedback and conducting competitor research to improve content quality.

Balancing Long and Short Form Content

• Linda asks if short form content can be as valuable as long form content.
• Senthil acknowledges that long form content tends to perform better but emphasizes the importance of adding value with every word.
• He advises against creating content for the sake of meeting a word count and compromising quality.
• Senthil emphasizes focusing on quality over quantity to ensure content effectiveness.

SEO Maintenance and Backlink Building

• Linda asks about the frequency of updating SEO and the importance of images and alt tags.
• Senthil clarifies that businesses do not need to constantly create new content once initial SEO efforts are in place.
• He explains the importance of maintaining content quality and updating broken links.
• Senthil outlines the five steps of SEO: keyword research, content creation, on-page optimization, internal linking, and backlink building.

Simplifying SEO Terminology

• Linda asks Senthil to simplify some common SEO terms for the audience.
• Senthil explains that a title tag is essentially the title of an article with the focus keyword.
• He defines search volume as the number of people searching for a keyword.
• Senthil explains domain authority as a measure of a website's quality and reputation, which influences backlink value.

Final Takeaways and Contact Information

• Linda asks Senthil for final takeaways and how businesses can get in touch with him.
• Senthil emphasizes the importance of targeting less competitive keywords that competitors may overlook.
• He advises businesses to focus on keyword research and content quality to avoid missing out on potential traffic.
• Senthil provides his website, SEO with Sentl, where businesses can download his five-step SEO checklist.

The post Linda Fanaras with B2B Brand180 Podcast appeared first on Industrial Talk.

Scott MacKenzie hosts an industrial-focused podcast celebrating industry professionals and their innovations. He discusses the importance of marketing, sales, and branding in a commoditized market with Linda Fanaras, CEO of Millennium Agency and host of the B2B Brand180 Podcast. Linda emphasizes the need for a responsive website, social media strategy, and consistent brand messaging. She shares insights on rebranding and repositioning companies, highlighting the importance of internal buy-in and cultural change. Linda also discusses the role of AI and video content in modern marketing, stressing the need for meaningful and consistent communication.

Action Items

• [ ] Reach out to Linda Fanaras and her agency Millennium for marketing support.
• [ ] Listen to Linda's B2B Brand 180 podcast for educational content.
• [ ] Connect with Linda on LinkedIn or via her website for further discussions.

Outline

Introduction to Industrial Talk Podcast

• Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.
• Scott highlights the importance of marketing, sales, and branding in differentiating businesses in a commoditized market.
• Scott shares his background and the genesis of Industrial Talk, emphasizing the need for a platform to amplify industry stories.
• Scott invites listeners to connect with him and the Industrial Talk Podcast Network to share their stories and solutions.

Introduction of Linda Fanaras

• Scott introduces Linda Fanaras, CEO of Millennium Agency and host of the B to B Brand 180 podcast.
• Scott praises Linda's expertise in marketing, sales, and branding, and encourages listeners to connect with her.
• Scott sets the stage for a conversation about marketing, sales, and branding, emphasizing their importance for business success.
• Scott expresses his excitement about the upcoming conversation with Linda.

Linda Fanaras' Background and Millennium Agency

• Linda introduces herself as the CEO and strategist at Millennium Agency, a B to B brand, web development, and public relations firm.
• Linda explains that Millennium Agency primarily works with tech manufacturers and logistics companies to build brands and drive revenue.
• Linda discusses the importance of marketing and branding in a competitive market, especially for manufacturers who have neglected their marketing efforts.
• Scott and Linda discuss the challenges manufacturers face in adapting to new marketing strategies and the importance of a responsive website.

The Importance of a Responsive Website

• Linda emphasizes the need for a responsive website that loads quickly and is recognized by Google.
• Linda shares an example of a website that took five minutes to load, highlighting the frustration it causes for potential customers.
• Scott and Linda discuss the importance of SEO and how outdated websites can hinder a company's ability to rank well on search engines.
• Linda explains that a responsive website is crucial for attracting and retaining customers, as well as for driving new business and leads.

The Role of Social Media and Public Relations

• Linda discusses the importance of social media, especially LinkedIn, for B to B marketing.
• Linda explains that social media can help companies build a strong online presence and engage with their audience.
• Linda shares examples of how Millennium Agency helps clients develop social media strategies and execute them effectively.
• Scott and Linda discuss the role of public relations in building a company's brand and reputation, especially for companies looking to go public or be acquired.

The Process of Rebranding and Repositioning

• Linda explains the process of rebranding and repositioning a company to align its brand messaging with its current identity.
• Linda shares examples of companies that have rebranded to improve their brand image and increase their value before going public or being acquired.
• Scott and Linda discuss the importance of having a consistent brand message and how it can help companies differentiate themselves in the market.
• Linda introduces the concept of Brand 180, a proprietary process that helps companies rebrand and reposition themselves in about 180 days.

Maintaining Brand Consistency and Cultural Change

• Linda discusses the importance of internal buy-in and cultural change to ensure the success of a rebranding effort.
• Linda explains that Millennium Agency works with clients to develop brand guidelines and ensure that the new brand message is adopted internally.
• Scott and Linda discuss the challenges of maintaining brand consistency and the importance of having a clear brand strategy.
• Linda emphasizes the need for companies to have a structured approach to brand management and to involve key stakeholders in the process.

Future Trends in Marketing and Branding

• Scott and Linda discuss the future of marketing and branding, focusing on emerging trends like AI and video content.
• Linda explains that AI is becoming increasingly important in various industries and that companies need to adopt it in a safe and effective way.
• Scott and Linda discuss the challenges of video content for manufacturers and how to overcome them.
• Linda emphasizes the importance of having a well-planned and executed social media strategy, especially for B to B marketing.

The Role of Email Marketing and Consistency

• Scott and Linda discuss the role of email marketing in building brand awareness and driving leads.
• Linda emphasizes the importance of consistency and relevance in email marketing to avoid being perceived as spam.
• Scott shares his strategy for using email marketing to build brand awareness and maintain engagement with his audience.
• Linda and Scott agree that email marketing can be effective if done correctly and consistently.

Conclusion and Contact Information

• Scott thanks Linda for the conversation and highlights the importance of marketing, branding, and sales for industry professionals.
• Scott encourages listeners to reach out to Linda and Millennium Agency for marketing and branding solutions.
• Linda provides her contact information and invites listeners to connect with her on LinkedIn or her website.
• Scott wraps up the episode by emphasizing the importance of educating, collaborating, and innovating in the industrial sector.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

LINDA FANARAS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/lindafanaras/

Company LinkedIn: https://www.linkedin.com/company/millagency/

Company Website: https://mill.agency/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Linda Fanaras with Millennium Agency appeared first on Industrial Talk.

Industrial Talk is onsite at IoT Solutions World Congress and talking to Sally Liang, Head of Hanshow EU at Hanshow about “Customized IoT touchpoints for electric signage and smart stores”.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SALLY LIANG'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/亚苑-梁-82b699130/

Company LinkedIn: https://www.linkedin.com/company/hanshow/

Company Website: https://www.hanshow.com/en

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Sally Liang with Hanshow appeared first on Industrial Talk.

Chuck Atkins and Linda Fanaras emphasized the importance of having a clear target audience and foundational documents before leveraging AI tools in content marketing. They stressed the need for a strategy and intention, rather than relying solely on AI to generate content without direction. Chuck introduced his Title wave content platform, which provides training, coaching, and processes to help brands create engaging content across multiple channels using AI. Linda agreed, highlighting the importance of micro-segmenting the audience to develop content that resonates with the intended target. Linda discussed the potential of AI to enhance content strategy, emphasizing the importance of using AI to create targeted content, balance authenticity and efficiency, and analyze competitive data to establish topical authority.

Action Items

• [ ] Conduct video interviews to capture authentic language for more engaging AI-generated content.
• [ ] Build out target personas using Chuck's online persona building tool.
• [ ] Schedule a 90-minute Title Wave content strategy session with Chuck.
• [ ] Reach out to Chuck on LinkedIn or the Title Wave website for more information.

Outline

Using AI for content marketing, with a focus on foundational documents and target audience.

• Chuck Atkins shares insights on using AI to elevate brand presence and connect more effectively.
• Chuck: Identify target audience before using AI tools (0:01:41)
• Linda: Micro-segment audience for tailored content (0:03:56)

Using AI to enhance content creation, including persona development, micro-segmentation, and balancing brand voice with authenticity.

• Chuck suggests using AI to create page titles and metadata that accurately reflect content.
• Chuck recommends using AI to analyze content and make it more helpful and comprehensive.
• Chuck suggests using video interviews to capture authentic language and nuances of a brand's voice.
• Starting with authentic content created by humans can result in more authentic and real content, according to Chuck.

Using AI for content creation, including generating headlines, FAQs, product descriptions, and uncovering competitive data.

• Chuck uses AI to generate compelling lines and hooks for content, starting with the content written and then rewriting the hook.
• Chuck approaches writing product to service descriptions like a copywriter, using prompts and inputs from the target audience, brand promise, and value props.
• Speaker suggests using AI to analyze competitors' content and establish topical authority in industry.

Using AI for content creation, including tips for long-form content and strategies for effective content waves.

• Chuck: Start with outline, write individual topics, then build long-form content.
• Chuck: Use AI to create faith copy, then write intro, conclusion, and tie it all together.
• Chuck Aikens offers custom training sessions to help individuals create a content wave for their brand.
• Foundational documents, such as persona, brand, promise, and voice, are crucial for content creation.
• AI can be used to create high-quality content, but it's important to have a strategy and commitment to see it through.

The post Linda Fanaras the B2B Brand180 Podcast Leveraging AI for Content Creation appeared first on Industrial Talk.

Industrial Talk is onsite at DistribuTECH and talking to Sabine Erlinghagen, CEO of Siemens Grid Solutions about “The dynamic and ever changing world of managing power”.  Here are some of the key takeaways from our conversation:

Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SABINE ERLINGHAGEN'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/serlinghagen/

Company LinkedIn: https://www.linkedin.com/company/siemens/

Company Website: https://www.siemens.com/global/en.html

PODCAST VIDEO:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Palo Alto Networks: https://www.paloaltonetworks.com/ot-security-tco

Palo Alto Networks Report HERE.

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Sabine Erlinghagen with Siemens Grid Software appeared first on Industrial Talk.

Industrial Talk is chatting with Lt. Col. (Ret) Kathy Lowrey Gallowitz, Founder and CEO at Vanguard Veteran, LLC about “Why and How to Build a Veteran Talent Strategy”.  The following is a summary of our conversation:

The post Kathy Gallowitz with Vanguard Veteran appeared first on Industrial Talk.

Industrial Talk is onsite at PowerGen and talking to Marybeth McBain, Product Line Manager – Compressors with Elliott Group about “Carbon capture and hydrogen solutions for Power Generation”.  Here are some of the key takeaways from our conversation:

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MARYBETH McBAIN'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/marybeth-mcbain-29a54044/

Company LinkedIn: https://www.linkedin.com/company/elliott-company/

Company Website: https://www.elliott-turbo.com/

PODCAST VIDEO:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Palo Alto Networks: https://www.paloaltonetworks.com/ot-security-tco

Palo Alto Networks Report HERE.

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Marybeth McBain with Elliott Group appeared first on Industrial Talk.

Industrial Talk is onsite at SMRP 31 and talking to Stacey , Global Portfolio Leader at ABB about “Industrial Asset Performance Management“.  Here are some of the key takeaways from our conversation:

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

STACEY JONES' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/stacey-jones-1ab2b319/

Company LinkedIn: https://www.linkedin.com/company/abb/

Company Website: https://global.abb/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Palo Alto Networks: https://www.paloaltonetworks.com/ot-security-tco

Palo Alto Networks Report HERE.

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Stacey Jones with ABB appeared first on Industrial Talk.

Industrial Talk is onsite at SMRP 31 and talking to Tara Holwegner, Program Leader at LCE about “Organizational Alignment – Challenges and solutions in a dynamic industrial market”.  Here are some of the key takeaways from our conversation:

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

TARA HOLLWEGNER'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/taradenton/

Company LinkedIn: https://www.linkedin.com/company/life-cycle-engineering/

Company Website: https://www.lce.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Palo Alto Networks: https://www.paloaltonetworks.com/ot-security-tco

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Tara Holwegner with Life Cycle Engineering appeared first on Industrial Talk.

Industrial Talk is onsite at FABTECH 23 and talking to Jeannine Kunz and Deb Volzer, Workforce Development Team at SME about “Workforce solutions that inspire the next generation of industrial professionals”.  Here are some of the key takeaways from our conversation:

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JEANNINE KUNZ'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/jeannine-kunz-1b855a/

Company LinkedIn: https://www.linkedin.com/company/sme/

Company Website: https://www.sme.org/

DEB VOLZER'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/deb-volzer-5732a07/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Palo Alto Networks: https://www.paloaltonetworks.com/ot-security-tco

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Jeannine Kunz and Deb Volzer with SME appeared first on Industrial Talk.

Industrial Talk is onsite at FABTECH 23 and talking to Connie King and Mary Pramik, Workforce Development Team at PMA about “Workforce development the keys to business resilience and success”.  Here are some of the key takeaways from our conversation:

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

CONNIE KING'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/connieking/

Company LinkedIn: https://www.linkedin.com/company/precision-metalforming-association/

Company Website: https://www.pma.org/home/

MARY PRAMIK'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/mary-onders-pramik-97425a8b/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Connie King and Mary Pramik with PMA appeared first on Industrial Talk.

On this episode of Industrial Talk, we're onsite at Accruent Insights and chatting with Kristi Flores, CMO with Accruent about collaborating with your user community to solve operational challenges.  Here are the key takeaways:

• Focus on innovation. Accruent is investing in innovation to help its customers solve their biggest problems and improve their bottom line. This includes developing new products and services, integrating its products to create a more seamless user experience, and using AI and machine learning to automate tasks and improve decision-making.
• Create purpose-built solutions for different industries. Accruent understands that the needs of its customers vary depending on their industry. That's why it develops purpose-built solutions that are tailored to the specific challenges faced by each industry. For example, its solution for the medical industry is different from its solution for the manufacturing industry.
• Embrace a culture of experimentation. Accruent encourages its employees to experiment with new ideas and technologies. This helps the company stay ahead of the curve and identify new opportunities to help its customers.
• Make data meaningful. Accruent is collecting data from its customers' assets and equipment. However, it's not enough to just collect data. Accruent is also working to make the data meaningful by using AI and machine learning to identify trends and patterns. This helps customers make better decisions about how to maintain their assets and equipment.
• Deliver value to customers. At the end of the day, Accruent is focused on delivering value to its customers. This means developing solutions that help customers solve their biggest problems, improve their bottom line, and make better decisions.

Here are some additional thoughts from the conversation:

• The pace of innovation is accelerating. The pace of innovation is accelerating, and Accruent is committed to keeping up. This means investing in new technologies and developing new solutions that meet the needs of its customers.
• The human factor is important. Technology is only one part of the equation. Accruent also understands that the human factor is important. That's why it's focused on making its solutions easy to use and understand.
• The future is bright. Accruent is well-positioned for the future. It has a strong track record of innovation, a deep understanding of its customers' needs, and a commitment to delivering value. I'm confident that Accruent will continue to be a leader in the asset management space for many years to come.

Also, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

KRISTI FLORES' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/kristiflores/

Company LinkedIn: https://www.linkedin.com/company/accruent/

Company Website: https://www.accruent.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Kristi Flores with Accruent appeared first on Industrial Talk.

On this episode of Industrial Talk, we are chatting with Casey King with AZO about maintenance accessibility, ergonomics and safety in your material handling solution.  Here are the key takeaways:

• Casey is the Director of Engineering and Operations at AZO, a company that designs bulk ingredient handling systems.
• AZO can handle projects of any size, from small one-offs to fully automated new production plants.
• Casey discusses the importance of maintenance and accessibility in the design of material handling systems.
• In the past, maintenance was often not considered until after the system was installed. This led to problems with access to equipment and components.
• AZO is now making a conscious effort to consider maintenance and accessibility early in the design process.
• This helps to ensure that systems are easy to maintain and that components can be easily replaced.
• Casey also discusses the challenges of finding and retaining plant resources.
• In some cases, it is no longer possible to find enough manual laborers to staff a plant.
• This is leading to a greater demand for automation.
• Azo can help companies to automate their plants and to improve their efficiency.

Here are some additional points that were made in the conversation:

• Casey emphasizes the importance of having a “owners mentality” when designing material handling systems. This means thinking about how the system will be used over the long term, not just during the initial commissioning phase.
• Casey also discusses the importance of using standardized components in material handling systems. This makes it easier to maintain and repair the system, and it also makes it easier to upgrade the system in the future.

Overall, the conversation provides a good overview of the challenges and opportunities in the material handling industry. Azo is well-positioned to help companies to address these challenges and to improve their efficiency.

Also, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

CASEY KING'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/casey-king-b309b31b/

Company LinkedIn: https://www.linkedin.com/company/azo-inc./

Company Website: https://www.azo.com/en-de

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

ArduinoPro: https://www.arduino.cc/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Casey King with AZO, Inc. appeared first on Industrial Talk.

The key points from our conversation:

• There is a lot of change happening in the industrial business sector, including labor challenges and the adoption of new technologies.
• Manufacturers need to address the perception that working in manufacturing is dirty and low-paying. They should also focus on the benefits of working in manufacturing, such as good benefits and opportunities for learning.
• Manufacturers are increasingly adopting new technologies, such as AI and analytics. However, they need to be careful not to implement new technologies during periods of high demand, as this can lead to disruptions.
• Small and mid-sized manufacturers need to be careful about who they trust to help them with their technology needs. They need to find a partner who can help them implement new technologies without causing downtime or disruptions.

Here are some additional points that were made in the conversation:

• The pandemic has highlighted the need for manufacturers to be more resilient and adaptable.
• The supply chain crisis has also shown the importance of having strong relationships with suppliers.
• Manufacturers need to focus on sustainability and reducing their environmental impact.

Overall, the conversation highlighted the need for manufacturers to be proactive and embrace change. By doing so, they can stay ahead of the competition and ensure their long-term success.

Here are some of the key terms that were used in the conversation:

• Labor challenges: The difficulty in finding and retaining qualified workers.
• New technologies: Technologies such as AI, analytics, and the Internet of Things (IoT).
• Resiliency: The ability to withstand and recover from shocks and disruptions.
• Adaptability: The ability to change and adjust to new circumstances.
• Sustainability: The ability to meet the needs of the present without compromising the ability of future generations to meet their own needs.
• Environmental impact: The effect that an activity or process has on the environment.

Also, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

ANNA WELL'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/anna-wells-940a3b6/

Company Website: https://www.ien.com/

MORE VALUABLE INDUSTRIAL RESOURCES:

Past Videos:

• https://www.inddist.com/video/video/22863467/5-minutes-with-id-associate-director-of-the-master-of-industrial-distribution-bharani-nagarathnam-phd
• https://www.manufacturing.net/video/video/22860533/mercedes-latest-subscription-lets-drivers-pay-to-go-faster
• https://www.manufacturing.net/video/video/22657798/5-minutes-with-mnet-nathan-cheng-epson

Past Blogs:

• https://www.inddist.com/operations/article/22864497/distributors-draw-their-own-path
• https://www.inddist.com/business-technology/article/22862483/qa-how-to-turn-your-warehouse-into-a-vending-machine
• https://www.ien.com/operations/article/22862080/word-on-the-street
• https://www.ien.com/operations/blog/22766847/what-makes-a-manufacturing-thought-leader
• https://www.ien.com/operations/article/22657751/in-defense-of-paper-and-everything-that-replaced-it

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Anna Wells with IEN appeared first on Industrial Talk.

Industrial Talk is onsite at IoT Solutions World Congress and talking to Nina Tucker, Vice President at Twin Oaks Computing about “Middleware and the importance to your digital transformation journey”.  Learn about Middleware along with Nina's unique insight into the Middleware technology on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

NINA TUCKER'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/ninatucker/

Company LinkedIn: https://www.linkedin.com/company/twin-oaks-computing-inc-/

Company Website: https://www.twinoakscomputing.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Nina Tucker with Twin Oaks Computing appeared first on Industrial Talk.

Industrial Talk is speaking with Margherita Ferragatta, Software Programmer – IDT Solution about “Real-World IoT Automotive Adoption, Improving Automation”. Get the answers to your “Open IoT” questions along with Margherita's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MARGHERITA FERRAGATTA'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/margherita-ferragatta-7b5818243/

Company LinkedIn: https://www.linkedin.com/company/idt-solution/

Company Website: https://idtsolution.com/

Company Instagram: https://www.instagram.com/idt.solution/

Company Website: https://www.arduino.cc/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

ArduinoPro: https://www.arduino.cc/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Margherita Ferragatta with IDT Solution appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at Xcelerate 23 in Orlando, FL and talking to Emory Sullivan, Co-Founder, Gemba.AI and RealWare about “Building a world where technicians have critical knowledge at their fingertips”. Get the answers to your “AR” questions along with Emory's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

EMORY SULLIVAN'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/emorysullivan/

Company LinkedIn: https://www.linkedin.com/company/realwear-inc./

Company Website: https://www.realwear.com/

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Fictiv: https://www.fictiv.com/

CAP Logistics: https://www.caplogistics.com/

Armis: https://www.armis.com/

Saviant Consulting: https://www.saviantconsulting.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Emory Sullivan with Genba.AI appeared first on Industrial Talk.

Industrial Talk is onsite at the OMG Quarterly Standards Meeting and chatting with Whynde Kuehn and William Ulrich with Business Architecture Guild about “The Aggregation and Dissemination of Business Architecture Best Practices”. Tune in and hear more about the importance of Business Architecture and Team Business Architecture Guild's unique insights on this Industrial Talk.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

WHYNDE KUEHN'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/whynde-kuehn/

Company LinkedIn: https://www.linkedin.com/company/business-architecture-associates/

Company Website: https://www.businessarchitectureguild.org/

WILLIAM ULRICH'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/williamulrich/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Fictiv: https://www.fictiv.com/

Hexagon:  https://hexagon.com/solutions/enterprise-asset-management

Arduino Pro:  https://www.arduino.cc/pro/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

CAP Logistics: https://www.caplogistics.com/

Armis: https://www.armis.com/

Saviant Consulting: https://www.saviantconsulting.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Whynde Kuehn and William Ulrich with Business Architecture Guild appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Seonhi Ro, Industry 4.0 Specialist at Ford Motor Company about “How Industry 5.0 is impacting manufacturing”.  Learn about the Industry 5.0 along with Seonhi's unique insight into the manufacturing future of Industry 5.0 on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SEONHI RO'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/seonhi-ro-a6933b107/

Company LinkedIn: https://www.linkedin.com/company/ford-motor-company/

Company Website: https://corporate.ford.com/careers.html

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

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The post Seonhi Ro with Ford Motor Company appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at Xcelerate 23 in Orlando, FL and talking to Sue-Ann Prentice, CMO, Fluke Reliability about “Listening to customers and solving their reliability challenges”. Get the answers to your “Reliability” questions along with Sue-Ann's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SUE-ANN PRENTICE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/sue-ann-prentice-0846185/

Company LinkedIn: https://www.linkedin.com/company/fluke-reliability/

Company Website: https://www.accelix.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Sue-Ann Prentice with Fluke Reliability appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Dr. Christina Yan Zhang, CEO of The Metaverse Institute about “The Metaverse and the impact to Industry”.  Learn about the Metaverse Institute along with Dr. Christina's unique insight into the future of the Industrial Metaverse on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

DR. CHRISTINA YAN ZHANG'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/christinayanzhang/

Company LinkedIn: https://www.linkedin.com/company/metaverse-institute/

Company Website: https://metaverse-institute.org/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Dr. Christina Yan Zhang with The Metaverse Institute appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Sophia Hasnain, Founder and CEO at Linked Things about “Metaverse of Things and Human Centricity”. Learn about Linked Things along with Sophia's unique insight into the future of the Industrial Metaverse on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SOPHIA HASNAIN'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/sophiahasnain/

Company LinkedIn: https://www.linkedin.com/company/linked-things/

Company Website: https://linkedthings.ai/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Sophia Hasnain with Linked Things appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at the 30th Annual SMRP conference and talking to Ruth Hughes, Founder and CEO of CMMS Data Group (CDG) about “Asset Management requirement for being a World Class organization”. Get the answers to your “Asset Management” questions along with Ruth's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

RUTH HUGHES' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/ruth-hughes-cmrp/

Company LinkedIn: https://www.linkedin.com/company/cmms-data-group/

Company Website: https://www.cdg.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

AI Dash: https://www.aidash.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

data, cmms, software, maintenance, plant, mp, solution, world, system, ruth, work, industrial, assets, industry, technicians, podcast, started, check, people, degrade

00:04

Welcome to the Industrial Talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get Alright, once

00:22

again, thank you very much for joining Industrial Talk the number one industrial related podcast that celebrates industry professionals all around the world because you are bold, brave, you dare greatly. you innovate, you collaborate, you solve problems. why not celebrate you on this particular podcast? Because you deserve an appointment at you in the camera right there. Boom, you all right. And we're also broadcasting from the 30th annual SMRP conference. It was a great event, as I said was, we're relegated to another room and we're doing a podcast, because we can't it's a podcast. And because the story needs to be told, we're talking to Ruth Hughes, the company is CMMS Data Group or the URL is cdg.com. Let's get cracking. We'll see how we pulled that

01:10

together. That's awesome.

01:11

Yeah, it is awesome. Did you have a good conference?

01:15

It was excellent.

01:16

So you you also what was interesting about it is that he's sort of got late notice. Right? And then you just said, Let's do it.

01:26

Absolutely. Why we were here is that important. We were here last year, and we made great connections and learned a lot and had done Nyman in our booth. So we hit the hole. A lot of people are trailing him. Yeah, following him, just like the

01:46

Boston Dynamic Robot. You know, everybody has sort of watches that robot rock around where there were a couple there out there. This time around. For the listeners, let's get up. So a little background on Ruth and where you come from and why you're such an incredible professional.

02:02

Well, I grew up in Wheeling, and went to wheeling high school and went to Illinois Institute of Technology. There I received my degree in manufacturing and operations management, a minor in accounting, and then went in two different manufacturing positions, entered the software world and worked for data stream for two years, they purchased a product called R five. And they merge that with MP two and called MP five, which is

02:39

what you call it had already a five to it.

02:43

So then it eventually turned into seven eyes. But they expected everybody just to pay 10s of 1000s of dollars to transfer MP two to seven I and most manufacturing companies can't swallow that upfront that quickly was such short notice. So they laid off a lot of people. And I happened to be one of the last waves of layoffs. Then I every time I left a plant as an MP to data stream consultant, every plant would ask me can I come back and work for them on the weekends. Even though I wanted to I couldn't because my life was on a Saturday, I left for work on Sunday night because we had to be at the plant at seven in the morning, and would come back Friday night. And sometimes the flights were delayed. So I got back really late Friday night. So my only free day was Saturday. And then they also asked me how do I get the data into this system? And they asked me what is everybody else doing? So when everybody the world keeps asking you the same thing over and over and over again, it's a great time to start a company.

03:52

So the CMMS Data Group or a CDG, what is it?

03:59

It is a team of dedicated, intelligent, enthusiastic, intelligent. There we have, we have a very, very, very smart team. We do a lot with our software, we use Salesforce and Salesforce told us that we use more of the program than anybody else for being not as big as everybody else. And so what we do is our focus is helping maintenance men and women make their lives easier, because a lot of times they're given well, all maintenance departments are given so little and expected to do so much. And every time I left a plant, my heart was broken because I wanted to help them and I couldn't. So eventually one time. At one of the plans I saw a barcode solution in action. It was with a laser light pro 32 characters 16 on top 16 in the bottom, and I saw it and I said There it is, I'm starting my company, this can help make an impact on the world of maintenance and reliability. So I'm on a $600 credit card check. I started CDG. And now I have 75 employees.

05:14

Shut the front door. Now, again, here's, here's the deal. Take us through a process, I'm a business. You approach me? What problem? are you solving for me?

05:26

Data, I'm giving you good data, accurate data to make excellent decisions, you scrubbing the data? No, I'm giving you upfront good data in the beginning with a barcode solution. When the guys and gals are out there on the floor doing work orders, no one can remember their start and end times. So normally, on manual work orders, you'll see 30 minutes, 30 minutes, 30 minutes, and no one ever finishes.

05:52

There's a lot of pencil whipping going on there. Yeah, absolutely. I agree.

05:55

So the our barcode solution eliminates the pencil whipping, you get good data, you get accurate start and end times you get comments. And we've developed the barcode solution anytime you complete a step that automatically time and date stamps each step. So you have actual time actual steps completed, you can have the end user sign off on the work that you did. And it's customizable from top to bottom of how open or closed you want the system to be. So I

06:29

have a work order work order has been generated by my system. And then it's on this particular asset. Let's say it's a pump. Because I can say it's a pump. I've been using fans the whole time here and I'm tired of using pencil. And and so I create that and are you saying I gotta go effect? I got it, I got effect repairs on it, whatever it is, it's important. Are you saying that I've got the way of scanning, take us through that just that process of I've got a work order, walk us through.

07:01

Okay, so we eliminate paper, because it's done out the door, you're on the handheld. So anytime a work orders assigned to you, it automatically downloads to your got handheld. And then when you log on, all your work orders are there, and it's ordered by scheduled start date. And then you have your work orders there. So you don't have to go back and forth to the shop and waste all that time just walking back and forth. And then you go to the equipment. And

07:31

in this case, the pump the pump.

07:33

So you don't even have to scan the pump because the pump is already on the work order you just hit start automatically starts the timer and you do your work, it prompts you for parts, you check out all the parts. And if you need a part, it actually tells you the location of the part. So you don't have to go back. So

07:48

you have a store room is connected to whatever kidded or whatever bill of material or whatever the bomb and whatever it is. Okay, continue. So I'm still there, got everything in my hand, go ahead.

07:59

So you apply. And the parts complete. I don't ever say fix it, we prevent the failure. We repair it. And then the we have downtime codes. So all the downtime codes pop up by asset type. And then you can list the downtime codes, and then comments. And the beautiful thing now with today's scanners, not the Laser Light Probes but the scanners now have the microphone so the technicians just tuck specify via the microphone what they did, so then they have the comments. So then you can say,

08:32

Oh, I don't have to write it. I can just sort of speak it. I installed this burying and I put this in so whatever it might be, so I Okay, so it records that. How do you How does your system let's just say I'm a human being I walk out to that pump. I got my work order. It's all right here. It's in my handheld. It's all wonderful. And I just start working. And but I don't click it start the clock. How do you how do you sort of mitigate that? yelling at them?

09:04

No, you can't look at the work order unless you open it. When you open it. It starts the timer. Ah,

09:09

there you go. Don't be me. That's the right solution. Yeah. So what does that do? What benefits does that bring to companies.

09:18

So technicians are allowed to be technicians and that data entry clerks. They can do their work. I mean, the systems that I saw today I just My heart is breaking again today and today is 2022 and I set a system today that is so labor intensive and software should work for you not against you. So our software works to increase productivity, efficiency and data not to eliminate jobs but to secure your job to make better decisions about the equipment and be more reliable the more reliable your plant is the more profitable it is.

09:54

So your system also in correct me if I'm wrong if I have an existing enterprise acid man measurement system, right? Can you plug it plug yours in? Because it sounds like a mobile solution.

10:06

I initially started the company to do that. But then when it was so successful with updating the current MPT system that I was updating the whole, our whole customer base asked me, When are you going to write your own CMMS software. And I was like, never. I assumed everybody already had CMMS software. And I already knew there was too much competition out there. But being in the industry, and then seeing the competition, how much they were charging the customer and how much you were worried how little they were returning, and how much they were giving in return. It was just so it was just a no brainer for me to bite the bullet and write my own CMMS software. And we wrote the requirements in 2006, released it in 2008. And for the past, little while, yeah, a lot of thought went into it. A lot of, you know, blood, sweat, and tears went into it as well. And for the last five years, we were the product of the Year Award, named by a product engineering magazine.

11:09

Why do you think that's the case,

11:12

our software is easy to use. The differentiator is where there were our average response time on chat is less than love and 11 seconds. You don't have to call it overseas, or we're there to support you. Every time we have a user event, a customer event, everyone says they feel like family, because that's how I care about everybody to make sure they're successful. The software is working for them. And they're making improvements at their plants. And again, what why we do all this is once you have a country has a strong manufacturing sector, they have quality of life for its citizens, the more jobs there are for its citizens. And that's what my goal is only for not only for the US, but for the world. Yeah.

11:59

You just sort of gloss over sort of caught my attention. But the one thing that you mentioned, so I can call you and it's 11 second response, like call physically a chat on a chat. So somebody's there, boom, hey, I got this. Yeah, okay. So this, but okay.

12:16

11 seconds.

12:18

I like that. Well, why would you like that? I mean, I've been on chats where it wasn't as fast as 11 seconds, maybe a little longer, like a lot longer. So what are what are the barriers? What what are you challenged with? So I get it, man, it's, it's simple. Deploy, it collects that data in a very effective way makes the technician do technician stuff, makes them efficient. And it pulls all that together? What's the pushback

12:50

for purchasing our software? So the problem is, we have a big, the challenges, we have a big development team. And our marketing team is not as big as our competitors. So if it was software against software, we would win hands down. But we are in the process of changing that increasing our marketing grip on the world and getting our name out there more.

13:20

Good. And and because it's just it has less to do with limitations with the platform, and more to do with just hey, get some attention out there because I need that attention. Because once because, for me, been down that road used programs for us systems. And one of the things that if if it's difficult in any way shape, the adoption stinks. The data begins to degrade Well, the next day. Right? It just and I think that that's that's imperative. Where do you see sort of that future? Where what, what's your dream? What does that look like without divulging any any issues? I mean, I just where do you see it going?

14:06

Well, the I used to work at Hotel intercontinental and I was implementing MP to their for the hotel. And they hired Landis and Stata. And they wanted to integrate the two have PLC integration. And they couldn't do it. They didn't figure it out. So then, when I started CMMS Data Group, someone from data stream called me asked for help with that. For some, you know, technical work, and then we ended up integrating NP two via our own PLCs that we had, and that was probably in 2001 or 2002. I was so excited because we did it. This was like one of the big hurdles in the beginning. Yeah, I can imagine. And so then one of my I call my maintenance gurus, these people that I've trained in the past but they're still amazing. They're so knowledgeable and they're just know everything. His name is Bob Smith, and he was at basic American foods. And he was so excited to implement at their plant. And so we had a conference call and talking about PLC integration. I showed them the demo. The whole team loved it. But then the IT person says, Why does maintenance need this? And I was like, what? You know, right? And so then there's always education, and it's like, maintenance needs that more than well. Anyways. So then, being at this conference, I'm seeing every booth has PLC integration. Everyone has the sensors. So where do I see it going? Is that the barrier still is education. Because even if you have these data points coming in, what are you going to do with the data? And so the beautiful thing about my company is that we've created software CMMS, software, work order management software, it's easy to use gives you precise data. The challenge was for me, how do I leverage that data to make a plant world class insteps Bill Mountjoy, VP of reliability engineering, and he actually wrote this book, I don't know if you

16:17

slap it. It's, it's actually looks like a university book. It's got the glossy covers and everything in it probably big works, too.

16:25

So they'll Mountjoy worked under Dan Nyman and Dan Nyman is the founding maintenance and reliability excellence, that leader, and he checked, he trained a lot of the big hitters out there right now. Yeah. So last year at SMRP Dan Nyman was at our booth. And we were promoting the book. But the reason I'm telling you this is that we have a reliability engineering group that takes the precise data that our software delivers and allows plants to become world class. And we have something called Mesa maintenance excellence status assessment, where that's the problem that no one knows how to become world class. And we tell you how to do it. And this is because we have this amazing, intelligent group, the reliability engineering group, led by Belmont j.

17:16

So it's just gonna get bigger, you're gonna start pulling in more data, you're gonna take this IoT, this industry for Dotto, this digital transformation, Journey juggernaut that exists out there and then became, too, because it's all the gold is in, you got the it's rough, but then you got to mined for the gold out there. And you got to figure that out, you got to figure out how that analytic work and be able to demonstrate and then push out the tactical steps associated with it. Hey, it looks like it's degrading, whatever it is, you know, and to be able to do that and then be able to have those devices notify those technicians and the technicians then effect and and have the equipment, everything. So it everything's living wonderfully. Is that Is that what I hear? That's not what I see.

18:04

I saw want to know, I want everyone to answer the question. What are we doing here first, before we do all the AI stuff, I want to get down to the basics. First, you have to Yeah,

18:15

need to know how to pack a berry. Yes, you still need to know how to align up a motor.

18:21

So what I'd like to see first is the training videos. I'm Bill Munch, I wants to do the Google glasses to have the training videos right here. I want to train and educate first before we keep going all these peripherals.

18:35

Yeah, I like it a lot. Because that is true. I'm always I'm always preaching education in this in this method, educate, collaborate, because you don't have all collaborate. And then you innovate. That's just how you have to do it. And it's always been that case, educate, collaborate, innovate,

18:52

as a team. Well, healthcare,

18:55

that's what collaboration is all about. You can't do it in a vacuum. All right. You had me at hello? How did people get a hold of you there?

19:04

You can email me at ruth.hughes@cdg.com. or email the company at info@cdg.com. And we'll get back to as soon as we can. What's the deal

19:15

between MP plan.com What's looking at your business card listeners?

19:22

Business card so just

19:24

regarding strike that don't even listen to me anymore. So MEP

19:27

plan and then we have an add on for OEE overall equipment effectiveness. So yeah, it's now are all under its CDG.

19:35

Make that simple. It's CVG. All of the contact information will be out there for route so if you're not you will be able to connect with her with no problemo here. So go after Industrial Talk. It will all be there. Thank you once again for joining the Industrial Talk. We're gonna wrap it up on the other side. Thank you very much for joining. We will be right back.

19:54

You're listening to the Industrial Talk Podcast Network.

20:00

Once again, thank you very much for joining Industrial Talk and a hearty thank you to Ruth Hughes, founder and CEO of CMMS Data Group, you need to manage your assets, you need the ability to be able to see the health of those assets in a very proactive way. And I think that what we have here at CMMS Data Group is an absolutely wonderful solution. You need trusted Sherpas in your management of your assets, your maintenance, your whatever it might be to keep your business up and running. Check out Ruth, check out team CMMS Data Group all out on Industrial Talk, it is a must connect, I'm telling you a must connect. Alright. Also out on Industrial Talk, we have a revenue growth series it is a series that is in five parts one, it is an overview to its corporate strategy or corporate governance. Three, it is about your marketing, what are key elements to your marketing sales, as well as the technology associated with those sales enablement solutions. Just homepage, free just on demand, don't even worry about it. begin that process of continuously learning and growing we need you to succeed that's why it's important for you to connect with Ruth us and team CMMS Data Group. Also just an FYI, it's cdg.com don't go to CMMS Data Group. I think it might pop up but anyway cdg.com All right. Be bold, be brave, dare greatly hang out with people like Ruth and team CMMS Data Group and you're going to change the world. We're gonna have another great conversation coming from SMRP shortly so stay tuned.

The post Ruth Hughes with CMMS Data Group appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at MxD in Chicago and talking to Lizabeth “Liz” Stuck, Director of Workforce Development at MxD about “Workforce development is foundational to manufacturing success “. Get the answers to your “Workforce Development” questions along with Liz's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

LIZ STUCK'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/lizabeth-emanuel-stuck-96b7446a/

Company LinkedIn: https://www.linkedin.com/company/mxd/

Company Website: https://www.mxdusa.org/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

manufacturing, mx, manufacturers, liz, industry, industrial, individuals, imts, people, conversation, technology, world, future, apprenticeships, jobs, cyber, important, ethicist, means, msd

00:00

Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to Armis.com Find out more, you will not be disappointed. Also Industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT Consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the Industry IoT Consortium, go out to iiconsortium.org. Find out more again, you will not be disappointed, you're just going to be happy.

01:16

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots. And let's go All right,

01:34

what's good. Thank you very much for joining the industrial talk. You are absolutely joining the number one podcast in the universe serverless. The universe, we're beyond the Webb telescope. And we celebrate industry professionals all around the world because you are bold, brave, daring greatly. You solve problems, you collaborate, you're making my life better, and you're making the world a better place. That's why we celebrate you. We are as you can tell by the noise in the background, the music, the 80s 70s vibey mood music in the background, we are broadcasting on site at MxD Chicago, Illinois. This is an innovation center that is second to none. It's excellent to have an open house because we're a part of that IMTS thing that's going on to which happens to be pretty big. Liz is in the hot seat. And we're going to be talking a little bit about education upskilling, rescaling all of this stuff that's so important to manufacturing. Let's get on to racket. Hello. It's pretty cool. I like this stuff. Not that I do like this stuff. But I like the fact that that I get to see cool technology. Pretty great. Yeah, because a lot of it this week, but you know, it's you know what the problem is? The problem is, is that on a podcast, dive deep into code you wouldn't even listen to that's not gonna happen with me. I'll hit that jettison, I'll just pull that thing out of the cockpit. All right, for the listeners out there. Give us a little background on lives and MxD and your involvement, as well as how long you've been here. And anything else I can want to ask it.

03:16

Absolutely. So I have been at MxD now for seven and a half years, working Shih Tzu beginning since the beginning since we can in fact, before I came here, I was out in Washington, DC, working for the Obama administration, leading the US manufacturing Council. And that is where the idea for these Institute's started. So

03:38

in that, that idea is what to

03:41

set up a network of manufacturing innovation institutes across the country to increase manufacturing competitiveness in the United States. So that was a policy recommendation that came through the Obama administration. And now these 16 Institute's that you see around the country are the product of that.

03:57

When you say 16, are they all MSD they are not all different names are different brands, different names,

04:03

different brands, and most importantly, each one focuses on a different technology area. And that's really important because we can all be focused on the same technology. We're looking at different topics. We're looking at additive, we're looking at flexible hybrid electronics, we're looking at in the case of MXD, we're looking at digital manufacturing and cybersecurity for manufacturing.

04:24

Cyber is big. Cyber is have you ever found Yeah. Have you ever found the fact that it's a conversation or a topic that people need to talk about, but nobody wants to talk about it?

04:35

It's you know, I find that sometimes.

04:40

Yeah, I had a I had a attack over here. I was just wasn't prepared. Let's have a conversation. No, nobody wants to have that conversation. Oh,

04:47

conversation, as our CEO just said in his remarks, it's not. It's not if it happens, it's when it happens.

04:52

Absolutely. It's that has to be at the very beginning of any of the conversations associate With digital transformation,

05:01

it should be, it's really important because otherwise you got to go back and do a lot of work. And you can save yourself. If you start that conversation right at the beginning.

05:11

People always look at, hey, we will get to the topic that is so important to us. But I am I am deviating from that real quick. And that is it's, if you want to achieve and you said, hey, I want to be in this digital transformation, where this journey because it is a journey, that make your ears bleed, it's such a journey, but you need to be in it, you've got to have that conversation, you got to have it upfront and do it. And I'm glad you guys are talking about that. People don't like cyber people.

05:45

Well, and as you will hear tonight, manufacturing is the most targeted sector for cyber espionage attacks more than any other industry, because of both the IP, and the supply chain vulnerability is the most targeted sector.

06:03

So I had a conversation with a cyber company. And what do they call it? They call it island hopping. We call it island hopping, let's say I am a big company. Right. And I have vendors. And so what happens is that cyber people go after the vendors to Island hop to penetrate that work

06:32

that way. That's right. That's right.

06:34

I had to pick myself off the ground. I just said oh, gosh, I don't want to be you don't want to be the island. Man. So yeah, well, Scott is the problem to this. That's right. All right. One of the conversation that topics that is very, very hot in manufacturing, of course, it's training, it's it's education, it's attracting the right people, for your business to be in business and be sustainable for the near future, if not a legacy. So that's right. What is mx? D doing about that?

07:12

So we have a workforce development program and workforce development team. Our workforce program is called MXD learn. And it houses all of the programs and projects and our workforce portfolio. So we are looking at a little bit of everything at this stage to make sure we understand where the most value is for industry and current workers and future workers. So we are looking at middle school programs that they'll awareness, we're looking at high school programs that can offer dual credit with community colleges. We're looking at apprenticeships that bring in small and midsize manufacturers in particular who have never participated in an apprenticeship program before in many cases, and trying to help them understand the value of engaging with apprenticeships, the Community College, we're looking at defining the future of work, what do what kind of skills are individuals going to need? What kind of roles are employers going to need to have? And then we're looking at how we make it as accessible as possible for individuals to get access to this kind of training curriculum.

08:18

So when I was a boy, which was probably maybe about 15 years ago, I look younger than I am. Anyway. So I remember in second grade, and I've really, it's sort of weird that we would always get Phil, somebody come in, bring us film, and it was always about manufacturing. Is it always about hey, we're baking bread, and then we're gonna put it on the truck, and we're gonna go and they just would just provide that picture that story. And I remember as a kid going, that's pretty cool. Yeah, that truck drivers going over here. And and I think that we've gotten away from that a little bit developing that story of of, I mean, if you go to MX or IMTS, how can you not be inspired?

09:02

Come on. That's right. It's exciting. It's really, really exciting. It is, it is.

09:08

So what what what can we do to begin to inspire younger professionals like like you said, and sort of middle school, what are we? What are we missing there?

09:22

So I think that we are selling young people short, a little bit here we talk about I do I do? I, we, we we say that they're not interested in manufacturing careers. But our experience has been that as we are talking with young people, they're extremely interested in manufacturing careers. And they are thinking about all the high tech advanced manufacturing opportunities that exist. They have better awareness than I think some of those who are currently in the manufacturing workforce didn't

09:54

Why is there that sort of negative thing going on out there? Why is there this misconception or this Can I say, misconceptions or myths and misconceptions? Why?

10:04

Well, I think there's a couple of things. I think there's a lack of awareness about the opportunities that exist. Okay. So I think you're right. Individuals, young people, even if in current workers aren't that excited necessarily to go work on an assembly line, but they might be very excited to design and program robots that do the work that was traditionally done by an individual on the assembly line. That doesn't mean we have fewer workers, that means we have workers in different jobs. And so I think that there are two pieces one is awareness about the opportunities both for individuals who might step into these careers, but also for manufacturing employers who were encouraging to think about advanced manufacturing technologies and the implementation of those technologies within their factories. So I think we have to ask manufacturers to step up a little bit more.

10:53

Yeah. I agree with you 100%. On that, I think that if I think if if a manufacturer comes to me, and says, I'm having a hard time finding people, okay, great. You're, clearly everybody's having that. What are you doing internally, that's right, to up your game, to, you know, be different or to communicate that we're here for the long haul. And we're going to be doing something remarkable stuff, whatever that marketing is, and being

11:23

clear about what it means to be employed. And within that facility, what is the career pathway, what opportunities exist for the individual worker, all of us going into any kind of job, want to know what the career pathway looks like, at that place? And so the same thing would be true with the manufacturers, what are the next steps? How can I continue to grow and develop a career here, not a job, but a real career?

11:48

I think that's, that's sort of an epiphany on my part, me, not, not you, you create the Epiphany, whatever the math is, it's all on this side, that I think you're right. If I'm a manufacturer, and I'm I'm and I'm somewhat lazy, and this is the way we normally do it. And when all that garbage. That's not a good strategy to sort of develop that business that is resilient in leveraging all the beautiful things that's taking place in the future.

12:13

That's right. And it's hard for manufacturers to so we, we frequently cite a statistic that says 85% of students who are in school today, will in primary school today will ultimately end up in jobs that have not yet been created.

12:28

Whoa, whoa, whoa, whoa, whoa, that sometimes I gloss over data. But that sounds like

12:33

85 85%. It's a significant number. And so when when I first heard this number, I was like, that doesn't seem possible. But in the last seven and a half years that I've been working, the growth I've seen in the career opportunities in manufacturing, we went from barely understanding what a digital twin was, except within very niche groups, to it being kind of part of the common language now within all manufacturing, and even frankly, beyond some manufacturing circles. And so we talk about how difficult it is for manufacturers and academics, to think about what kind of skill sets they need, what kind of jobs they need, what kind of equipment they need, when the the world, and the technology is moving so fast.

13:23

So what do you start? I mean, we're what's like what's, you know, the starting line? Because it's like, yeah, you're Yep, you're hitting on all cylinders? Yep, you're good.

13:33

I think, shameless plug a great place to start would be the MSD hiring guides, where we identify 412 jobs of the future. These are what we anticipate will be the roles and skills and career pathways of the future and manufacturing as it relates to digital for manufacturing and cybersecurity and manufacturing.

13:52

So, but I have to be a member,

13:55

but it's free to download from our website isn't really available to anyone,

14:00

and the analytics that went behind that right, as I say, you know, in depth

14:05

collaboration with Manpower Group out of Milwaukee, but also with dozens of our subject matter experts across industry and academia, and frankly, some of our government and nonprofit partners.

14:16

So me as a broadcaster, I want to download that and say, did you know that in the future, there's Hey, you know who I was talking? I was talking to somebody about nanotechnology data. Yeah. Super small. Yes. Now, it's just like, it's like, no, this is not it's just insane. So somebody's gonna be responsible for nanotechnology.

14:38

And even think about the one of the roles we we talked about in our digital cyber or digital hiring Guide is a data ethicist, a manufacturer needs to think about employing someone within their facility who is a data ethicist because as we start talking about connected factories, and the data we're collecting and analyzing how are we making sure that we're protecting it, that we're using it in appropriate ways you need someone with a skill set to be thinking about that this is what we anticipate is the future of work is going to look like in manufacturing. And this is why it can be so difficult for manufacturers to to think about what kind of talent they need to bring in and foster.

15:19

And you you touched upon this the speed, like, again, just telling you, man, I went to a conference last year and then go to a conference this year. It was like, it doesn't even look the same. Right? The the jargon is different, you know, it was and and it's just, yeah, I can understand how people are gonna, I don't know what Yeah,

15:38

it's so hard. And because it's moving so quickly, academia has to move that quickly, too. So we have to think about non traditional ways of learning. Because we can't have individuals go into school for two, four years come out, and expect to be up to date on the technology, it's moving way too fast. For that we have to think about manageable bite size opportunities at learning that allowed those who are working to jump in and out as they need to. It's exciting. It's so exciting. It's

16:06

correctly with the buzz. I love it. I really do. And I think that I wish I was younger, because I would I would definitely go down this road because it's just it's just exciting. It's just like, it's it's got meaning it's got meat to it.

16:24

And the opportunity is, frankly kind of growing

16:28

big time. And you could go anywhere, anywhere. If you if you master this stuff. Yeah, you're you're the definitely the prettiest person at that dance. No doubt about it, man, because you do it and you do it well, and yeah, you're gonna be knocking down the door. How do people get a hold of you there? Liz?

16:47

Check out MxDusa.org. My information is available for anyone on our website. Her name

16:54

is Liz. She is an absolute no education Juggernaut, can I use epic? And I just wanted to do that. I love it. All right, download that information. In fact, what I'm going to do is I'm going to download and I'm going to tell you to download it because I want to know what the you know, the workforce of the future is going to look like and what that means. All right, once again, we're broadcasting from MXD in Chicago, Illinois. It's an innovation. It's an innovation place. That is big time. And I'm getting ready to go on my little tour. I want that guy. Yeah, I'll be in there forever, too, as well. Thank you, Liz for being on the podcast so much for having me. All right, let's just we're gonna wrap it up on the side. So fear now we're gonna have the contact information for Liz and others at industrial talk.com. Stay tuned.

17:42

You're listening to the industrial talk Podcast Network.

17:48

All right, once again, thank you very much for joining industrial talk. And truly thank you very much for your support of industrial talk that was Liz Stuck MXD is the organization to have a wonderful innovation center up there supporting manufacturers, you need to check them out, all of the contact information will be out on industrial talk.com. So if you're not you will be able to get a hold of these incredible professionals. Now, a couple items to put on your calendar, we're going to be broadcasting from Fabtech. That's in Atlanta, that's November 8 through the 10th. So we're going to be on site there and just celebrating incredible manufacturers at that event. Now, we're also going to be in Barcelona, the end of January. For IoT solutions World Congress bowl events are a must attend event. And it's all just like I said, go out to industrial talk and you'll be able to find the links and and we're gonna be there. So look me up. Look up team industrial talk, and you will have a great time. All right. Once again, be bold, be brave, dare greatly hang out with people like Liz, and you're going to change the world. Thank you very much for joining industrial talk and we're going to have another great conversation shortly. So stay tuned.

The post Lizabeth Stuck with MxD appeared first on Industrial Talk.

On this week's Industrial Talk we're talking to Elisa Roenkae, Global Head of SaaS Sales – Digital Building at Siemens about “Digital Trends in the Building Industry”. Get the answers to your “Building X” questions along with Elisa's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

ELISA ROENKAE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/elisa-ronka/

Company LinkedIn: https://www.linkedin.com/company/siemens/

Company Website:  https://www.siemens.com/global/en.html

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

building, buildings, industry, siemens, elisa, create, platform, industrial, solutions, world, conversation, technology, connectivity, owners, big, focused, approach, optimized, centricity, users

00:00

Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to Armis.com Find out more, you will not be disappointed. Also Industry IoT Consortium. At Industrial Talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the Industry IoT Consortium, go out to iiconsortium.org. Find out more again, you will not be disappointed, you're just going to be happy.

01:16

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots. And let's get

01:34

around once again, thank you very much for joining industrial talk a platform that is completely dedicated to you, industry professionals all around the world because your story needs to be told. And you are bold, yes, brave. Yes, you dare greatly. You're solving problems, you collaborate, you're making lives better, you're making communities better, and therefore you are making the world a better place. That's why we celebrate you. That's why you are heroes on this particular platform, right? Elisa Roenkae with Siemens is in the house, SaaS. She is the Global Head of SaaS sales. And we're talking building, we're talking Building X, we're talking all of the great things that are taking place at Siemens, to truly change the world. Let's get cracking. So, so because I've been in this sort of role, have been doing this, what's been great, is just being a part of the journey, right? And you're a part of the journey. If you're on industrial talk, you're part of the journey. But the journey has been so exciting. And this whole digital transformation, what a company is doing, how do you create a business that is resilient, I mean, it never ends. And companies like Siemens, and others are doing everything they can to be able to make sure that the future is bright. you're leveraging the innovation, you're leveraging the technology that's available out there. And it just is going like crazy. And it's a lot of fun. Now, one of the things that we were talking about Elisa and I were, you know, chirping about, and that is just buildings, right? How many buildings are out there in the world? Nope, I don't either. Not I have no clue. I'm sure I'm sure Siemens does. But I have no clue. And I have no clue of the square meters or the square footage. what that represents. I don't, Siemens probably does. And I have no idea of how the level of inefficiencies that exist out there. So if you're in this world of sustainability, if you're saying as God, we need to be more sustainable, don't you think the low hanging fruit in this particular solution outside of all the other stuff, our buildings, and being able to make buildings more efficient? I, I think it's a no brainer. And that is a technology and that see, it's a collaboration challenge. And it is a technology challenge. But I think it's more of a collaboration and, and the owners of these buildings and whatever it might be, I mean, different categories across the board. Don't get me wrong. But there, there are incredible opportunities to definitely make it better. Also, here's a cool, here's a cool stat. So you know, Siemens has been around for a long time. You know, how long? 175 years 175 years when I found that out? I just said holy cow. How about a company that has really truly transformed the world? Siemens right, their 175 years started in 1847. Right? They're celebrating at 47 with 10 employees and look what they are today. Yeah, yeah, you can go out there you can find the financials 62 point 3 billion euros per year on monster, but what's incorrect Trouble about Siemens is a simple fact that they are big, they are transformative. They, but they're able to sort of bring in the the, the collaboration, sort of spirit into this big, they're nimble. And that's what just fascinates the heck out of me is the fact that here's this big company doing who knows how much and and they're still retained that sort of entrepreneurial, nimble spirit within that organization. Kudos to them. Congratulations on 175 years. Okay, one last thing, okay,

05:38

we've got events, we're going to Fabtech, we're going to be there at Fabtech, we're going to be broadcasting from Fabtech go out there, and it's going to be at Atlanta, this is the first part of November. And again, we're going to be highlighting great technology, great innovation, great people that are just passionate about that. The other thing that we're doing here at industrial talk is we're, we're and if you've ever been through this, you know, there's some challenges, however, we are doing a are lifting up a new website. So we're going through all that process. So be on the lookout, you're gonna get a broadcast communication out there and say, Hey, new new website, and then again, it is a website that is truly, truly elevates and highlights and amplifies what what everybody in industry is doing. And it is really about the human side. And the technology, the innovation and the community involvement. It's an it's all about, let's just be candid, it's all about entertainment. And because of that, personally, me, I am just absolutely dazzled and happy about what's going on what we're going to be doing at the new industrial talk.com website. So check that out. Get involved, reach out, say Scott, I want to be a part of it. So that's it, industrial talk new website, so that we can do a better job at amplifying the great messages like Alisa is going to be bringing to you in just a few seconds. So we're talking buildings, we're talking buildings, building X, they have this accelerator at Siemens. And it is all focused on that that digital approach to assets to solutions. So building acts, Elisa brings to the lumber incredible conversation. Enjoy. Alisa, welcome to industrial talk. Thank you very much for finding time in your busy schedule to talk to the best listeners in the world. How you doing?

07:38

Thanks for having me, Scott. I'm doing fine. How are you today?

07:42

Thank you very much. I'm doing well. I like it when people ask me how I'm doing. All right. We're gonna be talking Digital Trends, building industry, which is interesting, which I think is pretty cool, FYI. And then. But before we get into that topic, at least give us a little 411 Or sorry, you're from? You're from Finland. It's not 411. There. It's 411 here for the information. Anyway, some background it to you, Elisa.

08:11

Yeah, sure. So I work for Siemens Smart Infrastructure and the digital buildings, segment of the building products unit, we're a complex organization, as you can hear, and I lead this sauce sales globally. So I'm very much deep diving into what digital buildings are all about, and especially how we can create value with them. So not only happening about technology, but actually hyping about that value for users and for businesses.

08:39

See, and that's interesting, because there are a lot of buildings around the world. And and, and I would imagine there's a lot of inefficiencies that can you can make them more efficient and gain value out of those assets. How long have you been with Siemens?

08:55

So I've been with Siemens for 10 years now, I never thought I would last this long. But here I am on going strong. So let's see how long ago so yeah,

09:02

there's just a lot going on with Siemens. I mean, there is every time I speak about Siemens or talk to somebody at Siemens, there, you're definitely moving and shaking and constantly moving forward, which is really a it's exciting for me who someone who can't maintain attention worth a lick. So it's always exciting to talk to somebody from Siemens. Now let's let's dive into this this whole smart infrastructure defined find for the listeners that What do you mean by that? There's a building there's a hotel, there's a parking garage, what is a smart infrastructure?

09:42

So smart infrastructure spans actually further than just building buildings are of course a big big part. I mean, if we look around look outside of the window, chances are you see a lot of buildings, right. So it's a big contributor to to all the different values that we can create in society as a whole but at side of that also we look at the electrification, the grid connectivity, you know, how can we ensure that also all of that ties together? So even beyond individual buildings, how can we actually create Smart Cities even going forward? So infrastructure really goes further than just buildings. But what I like to hype about is definitely the building side.

10:20

See, I don't know how, and when you start talking about smart infrastructure, the ability to be able to have all of these assets communicating in such a way that, that you're gaining efficiencies that I always struggle with, where do I start? Like, that's like, what's the value? Where do I start with that said, Why is this important? Why why is this whole SaaS thing important?

10:50

Yeah, I mean, it's important, because in the end, you know, we have a, as I said, a lot of buildings, and they are not very efficient. They are big contributors to co2, unfortunately, still today. And they aren't really catering for the users within either. So you know, we really need to look at at buildings, and how can we become more efficient, more sustainable, more user centric? And I believe that will result in a happier society as a whole. So this is this is why we have to look at it. And then to answer your question on where to start. I mean, if you look at look at it, from the digitalization perspective, it's really all about connectivity. How can you actually connect these buildings? Because a lot of them are old, I mean, even decades old? How can you create that connectivity that you can actually harvest data, and then with that data, to actually create some value and some some useful out of it, potentially in a sauce model in which I represent that. But overall, if you don't have the connectivity, all good intentions basically fall flat.

11:47

So if I was, and because of my utility background, I really liked that smart grid and that conversation. And it's easy, FYI, it's easy for me to get overwhelmed. And I would imagine there's a lot of there's a human component to this, and which is absolutely part of it. How do you take? How do you begin the journey? How do you look at all of these communities around the world? Yes. Where do you even begin, like, help us on that journey?

12:24

Yeah, so I mean, I think the first thing is just to create transparency on the status quo, because if you want to, you know, increase efficiency, or increase user Centricity or sustainability targets and meet those better, you need to know where you stand, and even that is sometimes are very often lacking. So how can you create that, that status quo today, and then you can start defining measures and where to go and you can use optimization measures then to get where you need to be but But how, how do you know what to do if you don't know where you are. And I think that is where we need to get started. And again, I get back to that point of connectivity. Because if you don't connect and get that data, you will not know where you actually stand today. And you will not know how to improve and where to go.

13:05

See the owners of the assets, whatever they might be, it could be Tillet ease, it could be business, you know, a building owners, whatever, they have to have that desire to do that. Is it. How do we educate these entities to say, yes, it's important. Yes, we can get a baseline which we need. And therefore we can then improve upon that. What how do we how do we begin that conversation?

13:35

Yeah, I think there are many ways. So first of all, Money talks. So if you can reduce costs, you usually get people to listen that it's very, very, you know, effective. So that's, of course, one way to look at it, like operational efficiency, definitely cost is a factor. If we talk about sustainability as a value, then of course, regulatory pressure more and more, especially here in Europe, we see a lot of regulatory regulatory pressure on having to report co2 emissions and also then reduce. And then if we look at user centricity, which is kind of the third bucket of values in the built environment, I mean, there it's you know, people vote with their feet, if you look at a hospital is that an efficient hospital for healing, if you look at a office, is that actually a productive office for creating more business? You know, you people actually start to vote in terms of what they choose as a building to do whatever it is that they are meant to do in that building. So So I think there are, you know, different pressures. But in the end, I mean, cost is a huge driver. Let's, let's be honest.

14:38

So, to recap, those are great points, and you're absolutely we have, does it put money in my pocket? Does it save money, does it does it benefit my business financially, then there's the regulatory component, and that varies from state to state on our end, country by country so that has a really interest same dynamic to it. And then of course, there's the are the users. So with that, let's sort of dive into the costs. So if I'm a business, right, you can, can you just from like, hey, owner, you got this building, and I hate to just I, let's just keep it at the building, I don't want to go anywhere beyond the building, you have this building, we know that you have these type of units, H. H backs, and this, that and the other all of the components associated with it. We think you can save X, if you do this, right. Can you do something like that for a building? Owner?

15:45

Yes, of course, we have a lot of those conversations. It might be in terms of maintenance, so asset maintenance, fault detection topics, that how much could you potentially save there? Or it could be about the energy consumption? How much could you potentially save on that side, if that was optimized? If you find anomalies, or detect anomalies and are able to act upon those, these kind of topics, we definitely talk a lot with building owners and occupiers as well about and then what can be done, and how much could potentially be saved. And it's actually quite interesting, how much can be saved when you start looking into whether the systems are functioning as they should. And whether you are doing the maintenance in a way that is most efficient. So it's, it's really an interesting, interesting conversations. Yeah,

16:28

I love the conversation around maintenance, and of course, energy efficiency, just in a typical, and I know, it varies, don't get me wrong, it there's, it's quite variable. If I make this investment, if I say, Hey, I'm, I hear what you're saying, I like it. What do you think my payback would be?

16:48

So very, very good question. Because, of course, this always depends on where you stand, you know, how old is your building? How much have you already been optimized? How much do we need to connect? How much is already connected? Or what kind of data can we use? You know, it's, it's so multi dimensional, that it's really difficult to say, but in general, it's very easy to start small and create already impact with that. So, you know, I think when it comes to these kinds of sauce solutions and platform solutions that I also represent in the markets, it's not a huge upfront investment at all. So you can really start from from small things, creating that, as I said, the connectivity and the transparency so that you can even act upon it. And there, we are not really talking about a long return on investment. So these are not like the typical investments that are made into buildings, which are, you know, big, heavy, expensive systems. These are really more lightweight, off the shelf solutions, if you may, that you can then you know, quickly, quickly make changes and kind of evolve with your building and evolve with your optimization. It's not like a one off shot. It's really an evolution.

17:56

See, and I like that approach where you're gaining little victories. And and it's not as if, and I would imagine, if you were to audit, for lack of a better term, and audit a building and say, Oh, here's some low hanging fruit, let's just, let's target that. And that and, and, and prove the viability of what that is. I think that that that is an absolutely exceptional approach. And especially for me, as a business owner, owner of the building, don't ask me to incur more pain, right? You know, if I have occupants, and if there's yelling at me, because something's not working, right? That's a pain. Don't do that to me.

18:44

Yeah, exactly. Sometimes, it's also the reassurance that everything's running smoothly as it should, and everything is optimized already. And I'm not losing money. I'm not throwing money out of the window all the time. Also, that makes some people sleep better. So, you know, it's really I can't I keep repeating myself, but it's really creating that transparency. And then you can either optimize or you can sleep better, because you are already optimized. And this is not a huge cost to do. So, really worth embarking on that journey. It is

19:12

and I if anybody's listening out there, yeah, you better it just has to happen. I mean, you need to do this. It's, it's, you can fight it all you want, but it's happening. Now it would be better probably from my perspective, or if I had a building and it's strictly Greenfield like I'm building it from the ground up, then I could probably begin having that conversation right off the bat. Optimize that, that building and and so on and so forth. Now for the listeners out there. Talk to us, and take us through SAAS from a Siemens perspective. What does that look like?

19:52

Yes, actually, SAAS is relatively, I'd say new for the for the building industry. We have traditionally been very much So on premise, no cloud approach, but the industry is really, really shifting. And and I think this is a really good trend. Because, you know, first of all, we can have these scalable solutions. So scalable software, you can manage a portfolio of buildings very easily, you can manage that very flexibly, your maintenance costs are first of all, much more stable, because it is as a service. So you get the upgrades, updates, also from a security perspective. But mostly, I think, where the biggest biggest value really is the fact that you get that visibility across. So you know, there are a lot of building owners who have a portfolio, a fleet of buildings, and they can actually, just from one place monitor, what is going on? Where, where do I have the outliers? You know, where should I focus my attention on instead of who's, you know, calling me and screaming the loudest? Actually, where should I put my focus on so but

20:55

I'm also able to start if I have a portfolio of buildings, I can then begin to look at it and roll it up and do it and play around with the data in that way, too.

21:06

Yeah, absolutely. Absolutely. And you can utilize that I mean, when when it's a good platform approach as well, which I'm a big fan of. So yes, SOS is one thing, but to have that actually, you know, on top of a platform, this is where really the value starts to come into play. Because if you're a building owner, and you might have a very niche use case that you would want to, you know, utilize from that data, you're able to harvest that from that platform, and maybe combined with other data sources, and then derive whatever your value is. So you know, yes, there are lots of applications and systems that can be, let's say, offered natively on a platform. But then you can also create your own as long as the platform is open. So I think this openness topic is also huge in the in the building industry. And it's new, we've usually had a lot of proprietary technology, it has really been the core problem even of the industry. And now it's really opening up from that technology perspective as well. So I find that also as a great opportunity to do things a bit differently. Maybe now I'm going forward.

22:04

No, that's it. One of the things about this whole digital conversation just across the board, I I find there's a greater desire for collaboration, I don't have all I need help, I need to work with somebody. This building down the street is doing something great. Can I do the same thing? Yeah, sure you can, and being able to have that conversation. I like the SAAS model specifically for what you pointed out. But it's it's it's easy, secure, ready to go and scalable, all of the things that are important. And then I don't have to. I'm from the old school when I had on prem type of servers and programs and stuff. And then here comes a battery of individuals with a stack as just, hey, we're giving you an upgrade, and then it's got to be shut down forever. I've always been a big fan of that SAAS model just because it just happens. It just gets I frequently.

23:06

Yeah. I mean, you don't have to wait for the year until someone comes and does the upgrade instead, it's continuous. And I think what's really great is the fact that any security concerns, whatever, those are continuously upgraded as well. So I mean, that should create a lot of reassurance, even though there are still a lot of people in the building side of things who believe that cloud is not as secure as on premise. But I would start to argue that really, because you know, it's it's a lot of focus that's being put into this by often the IT people, not only the ones who look at or geek over the operational technology, which hasn't necessarily always, well, it's as secure as the weakest link. Let's put it that way.

23:49

Yeah, but it's, let's put it this way, too, is that if you have a compromised cloud, right, that's not good for anybody that's not good for the industry, and therefore the industry wants a secure solution around the cloud. It just makes sense. And it's good business. Because once somebody says, Yeah, I was over here, and this, this farm over here, and I got breached, that's not good. And, and it starts to impede solutions like SAAS and others that need this. So with that said, outside of the, the, it's going to happen to those individuals who are pushing back on Cloud, let them push back and they'll retire and then somebody will come in and all that. So what is the biggest roadblock? There's a gazillion buildings out there just just everywhere, everywhere. And if it's, if it's the reality of sustainability, carbon footprint, all of that stuff well What's the pushback? Why wouldn't I say? Yes?

25:03

That's a very good question. I think, honestly, it's just a mindset shift, you know, we need to, we need to look at buildings differently, I think we are under estimating the potential that buildings have, in terms of, you know, as I said, making the world a more sustainable place, or a better place to live, work, perform whatever you need to perform produce things, you know, whatever it is, and I think we're just completely under estimating that potential. And I always call, like, the way we perceive buildings is like human warehouses, you know, it's just this as long as there's a roof and there's walls, that's a building and great, that's enough. But that's not nearly enough. And buildings can do so much more. And I think that's the mindset shift that we need to have to really look at it. Okay, how can I actually derive more, as you said, In the beginning, more revenue out of this, or, or less cost out of this? You know, how can I get those benefits out of this? And buildings can contribute, but you have to start thinking in that direction, and not just as a human warehouse, then, you know, of course, if you just look at the walls and the walls and the roofs, and that's it as a building to you? Well, yeah, there's no, there's not much that can only contribute,

26:12

you're touching on some really interesting points. The one point that that I believe is, is super important if I owned a building, and there have been just through COVID, through the changes that have taken place in the past couple of years, a lot more people are working remote. Why do I want to go back to a building when I could be just right here, roll out of bed, boom, and hit it, you have to have a reason for me to want to go to that building. And you have to have that occupant centric type of conversation to make it worth my while or I'm not coming back. So that's that's one area. The second area that I think is critical, is that it has to be simple. They can't have that friction that that so many solutions have like God, this is like a I'm trudging through the swamps here. It has to be easy and smooth. With that said, are these solutions, very complex? Can they be simple for me?

27:20

Absolutely can be simple for you. So what we are, you know, representing in the market, which is building x is the product, what we've actually really focused on is that we have consumer grade user experience. So this is something also our industry as a whole hasn't really focused on because, you know, we've always thought that it's the experts, you know, the real experts who know the, the everything about building systems and check and whatnot. And they you know, they don't care in a way what the what the experiences of using, using the systems or the solutions or the software. And and this is now has changed, I think it has changed with the new generation, but also in terms of just expectations as a whole, you know, everyone's expecting consumer grade, frictionless experiences, and we need to be able to provide those as well. So we've put a lot of focus into UX. And I think that will become a critical success factor, I believe for the whole industry.

28:09

It's huge. And I see that trend. And that's across the board with industry just as a whole. That simplicity. You crack that nut. There's, there's there's a lot of good adoption out there. A lot of good. Individuals are saying yeah, now I'm ready now. Yeah, you've worked it out over here. So with that said, as we sort of wrap it up a little bit here. Where do you see it going? Where do you see this whole trend? Outside of the simple fact that we've got to do a lot more marketing, saying, Hey, this is good stuff. See, it all works fine. And it's easy. You need to jump on the old train. Where do you see going?

28:56

So I think this whole topic of openness, as was kind of mentioned before is really something that will be growing. And this This can ecosystem approach, you know that no single player can create the full value, the end to end value that's needed for almost any building really, it really requires this collaborative effort. And in order to do that, then the technology needs to be open, you need to be able to, to collaborate together. So get out of this kind of egocentric, proprietary mindset and openness, openness, openness. And that means north and south. Everywhere, right? So this I think this openness is a huge, huge topic. And then the other topic, I think, is really the human Centricity that we really need to look at increasingly because that is where the biggest value in the end can be created, even though it's not necessarily always so easy to put that into an Excel you know, how do I calculate the increase in productivity or how do I calculate the decrease in hospital throughput time or you know, whatever it is, those are difficult to put into an Excel but I think once we actually get into have that mindset of actually converting that, at least to some kind of quantitative qualitative metric? I think this industry will be, you know, taking leaps and bounds forward. So I think you know that from a technology perspective, it is this platform approach, openness, ecosystem topic. But then the value needs to be focused on the users and how can they perform their tasks?

30:22

Yeah, I do. I love that. And, and that energy that that human Centricity that you mentioned, doesn't stop, it will always because humans, me, I always expect more, once you deliver this, and I like it, I want more. And I want to, and if you ever sort of in that journey, go backwards, I don't like that.

30:49

Exactly. So we need to I mean, that's why we need to see it as it's kind of like a both a technology but also an industry evolution, that certainly doesn't stop. And if it needs to be kind of future proof, also, from an investment perspective, that you can keep building upon it, keep building upon it, keep evolving, and it will fit, you know, whatever changes, we had a pandemic, and everything shifted, whatever happens similar to that, hopefully, nothing like that again. But anyway, whatever the change is, you need to be able to evolve, also from a technology perspective. So this kind of future proofing aspect is the way to go. And again, a platform approach is very good.

31:23

I was just getting ready, you just lead right on into it. And that's why the platform approach where I don't have to worry about it if the magic just happens, and I'm happy. And that's all I care about. All right. How do people get a hold of you? Elisa? If they're saying boy, she's she's cool. I want to talk to her.

31:44

Again, is a good way I'm active on LinkedIn. So feel free to connect with me. Send me a note there or Yeah, any other means of communication. I'm I'm here to always have a discussion about my favorite passion topic, which is digital buildings.

32:01

Like that digital building. All right, LinkedIn. Don't worry listeners. I'm gonna have all the contact information for Elisa out there on industrial talk. You gotta follow her. You've got to engage this whole smart conversation around building SAAS. Human Centricity must happen. Make it happen. Reach out to her. Elisa, you were great.

32:30

Well, thank you so much. It was my pleasure. You were even better.

32:33

Huh? She started out with the salutation that was nice. And then she ended one. I've got the book ins of confidence. Well, God, all right, listeners. Once again, we're gonna wrap it up on the other side. Do not go away. We will be right back.

32:47

You're listening to the industrial talk Podcast Network.

32:57

Thank you again, for joining industrial talk. I'm living a dream to be able to learn from the very best in industry each and every day. There are heroes out there. Elisa fantastic, Siemens incredible company. And I'm telling you, I don't know what the future holds. I have no clue but Siemens and others. They are blazing the trail into how we can create a better world about that for a noble cause. Reach out to her go out to her LinkedIn stack card, you're not going to be disappointed. And she will she will get engaged and you will not be disappointed. Absolutely not. All right, we're going to Fabtech put that on your calendar first part of November if you're going to be there. Look us up. And thirdly, the website's coming out. We're going to try to do everything we can to amplify it and celebrate industry professionals. It is all about you. And it's about the heart. That's when we bring all right Be bold, be brave, Daring Greatly hang out with people like Elisa and you're gonna change the world. Thank you very much for joining industrial talk. We're going to have another great conversation shortly. So stay tuned.

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On this week's Industrial Talk we're onsite at MxD in Chicago and talking to Kym Wehrle, Director of Engagement/Operations at MxD about “The Positive Manufacturing Impact of Technology for Small to Mid Size Manufacturers “. Get the answers to your “manufacturing” questions along with Kym's unique insight on the “How” on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

mx, technology, industrial, manufacturing, industry, organizations, upskill, innovation center, workforce, innovation, facilities, imts, individuals, partners, contact information, mst, operations, people, focused, industry professionals

00:00

Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to Armis.com Find out more, you will not be disappointed. Also Industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT Consortium brings that all together, you need to be a part of this community. You need to be connected with these leaders that are all apart the Industry IoT Consortium, go out to iiconsortium.org. Find out more again, you will not be disappointed, you're just going to be happy.

01:16

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots. And let's go right once again, thank you very much for joining an industrial talk the number one industrial related podcast in the universe, Kym, and it is backed up by data so don't even go there. That's exciting. Congratulations. You know what we do? We celebrate industry professionals all around the world because you are bold, brave, you dare greatly. You are changing lives, solving problems and making the world a better place. Why not celebrate you? We are broadcasting from an incredible What'd you call it an incubator? What do you call it? Innovation Center.

02:08

English is tough for me. Innovation Center. MxD is the location it is in Chicago, Illinois. And my gosh, I'm looking at the window because we're on the outside looking in. But then it looks great. And we're going to be talking to Kym.

02:23

But engagement director of engagement. Let's get cracking.

02:27

Yeah, that's perfect. All right. Let's just wrap it up. How did he get ahold of you? Just kidding. That's that's called podcast comedy. And it's very, very loosey goosey. How are you doing? Good. This is exciting. It's been a great day. Yeah. IMTS kicked off the week. And it's just been really, really busy. So So I go to IMTS. So first time, and and if you've never been to that show, overwhelming. Overwhelming is an understatement. It is the Grand Canyon. Yeah, it's cool of all of this stuff. It's it's it's it's huge. Yeah, massive. So we were

03:04

we went into the CNC, which is the south part of the country.

03:11

And the CNC was just absolutely massive. But there are a bunch of massive ones. Yeah, just insane. When we arrived there, I went with two of my colleagues. And we all thought that someone else knew where they were.

03:22

And so we walked to the opposite part of the facility, then we were supposed to be so we got our workout in Monday morning. And it was wonderful. And we saw plenty of partners and new technology. Oops. Yeah. So you were winded right off the bat. And you know, it's a big show when it when the booths are into the 300,000 range. Yeah, yeah. It's the schematics. You have to otherwise you won't be able to map it out. Yeah. And then you'll get frustrated because you'll say Darn it, I took a left when I should have taken a right and I was like, Okay, I gotta go find a place to eat or change the time in my watch, because now we're in a different time zone. All right, let's talk MST

04:05

give the listeners First off, I got your director of engagement. That's one. Yes. What does that mean? That means that I work with our entire ecosystem. So we have over 290 members, ranging from startups, to large manufacturers, to academics, to government partners. And the purpose of NXT is to really solve problems that no one organization can solve on their own. And so those who are in our ecosystem are innovative forward thinkers who want to come together and solve large problems and complicated ones.

04:41

Yeah, so because there are some challenges out there. I don't think I think that the spirit of collaboration is even more important today than it I think has ever been. Because I know I get overwhelmed. I know that something's happening out there. I know that this is a brave new

05:00

World and everything's all wonderful and hunky dory and all that good stuff. But it's it's, it's it's way over, I might have laid off again, how do you bring it all together? How do you bring it all together. And so that is what our 20 22,000 square foot manufacturing floor does is it brings together artificial intelligence, robotics, cybersecurity, and pieces it all together. So we can advance an entire industry. It's not just one organization, if you were to talk to any manufacturer, and ask them, who's who's solving your problems, they're not going to give you a singular name. They're going to give you a handful of organizations that they're working with. And so the partners here at AmEx, see, rock, recognize they're not the only solution to their problem, and they want to collaborate and be open even with their competitors. So how many if you're sitting here, you don't get it? Because we're going to be doing some on the spot interviews at this in marvelous, marvelous location of all of the individuals in the companies that are in there. How many companies are in there? What a great question is a great question. Put me on the spot right there they over around 20, around 20, Oregon, different organizations, probably way more than that, if we were to actually tick through all the hardware that's associated with it. So between hardware and software, we're probably upwards of 5075 different organizations that are represented through the different technology demonstrations. Where did the sort of break How long is MSD? Been around eight years this year? And and how did it what's like the genesis of it? What I mean, you're, let's put it this way.

06:34

The digitization of manufacturing has is, is at a feverish pitch. That's right. And so eight years ago, it wasn't like this today. No, it was. So what was the brainchild? Yeah, so eight years ago, the government decided that in order to be a global competitor, in digital manufacturing, they really needed to create a couple of different centers focused on innovation. And so we're one of 11 different Institute's sponsored by the Department of Defense that focuses on bringing together government, so public private partnerships, to really advance technology. So our mission is digital technology, design all the way through sustainment and supply chain.

07:16

And so what we do is we bring together different partners to solve kind of larger problems. And you're right, eight years ago, and no one was thinking about it, no one really understood industry for it at all. And so it's been really exciting to be on this side of it. And educating the first three or four years was awareness and education. What are people doing in this space? What are some topics, you need to be thinking about? Focusing on small little pilots to help demonstrate and validate the ideas that are coming about? And now it's practical applications? What's my ROI in which technologies can I use today? To help me advance and which technologies do I need to be considering and beginning to

08:00

begin to?

08:04

Make it real? What but it's okay, just escaped? Which technologies they need to begin to, like tamper with, right? Like, yeah, figure out like, see, that, to me is really interesting, because so having a finance background, I see all of this is great stuff. Some of it can be shiny objects, and here's just like race and after it, and it might not mean anything within the the marketplace. Does MX D, also provide some sort of financial guidance direction? Because it's all great. I mean, it's wonderful. But is there's got to be a go to market solution for this. For what do you mean, just when you innovate something, right? Sure. So your people looking, I mean, to scale it, you're gonna have to have somebody saying, all right, cool. Yeah. So that that's one of the challenges that a lot of our partners are looking at now is moving from Pilot purgatory to how do I actually scale these technologies across different facilities? And so there is no one singular solution to that, because most global operations have different

09:15

manufacturing setups at the different facilities, right, a lot of merger and acquisition in oil and gas, aerospace and defense. And so each one of those facilities are going to have a completely different

09:27

ERP system, or you know, the yesterday they are so trying to integrate and merge all of that information together is really difficult. And so scaling is difficult. But when you come here, we can think through that we can develop architectures and

09:44

data scheme schemas that help them work through those those challenges. So if I'm a company, I'm listening to what you're saying, and I'm and come to the conclusion that I need help, or I need to work with a team of individuals that can

10:00

helped me succeed or, or pull out that knowledge nuggets. So it's becomes real. What's the requirement? Or what's the sort of the

10:10

process for MST and companies and all that good stuff? Sure. So we have a range of different membership options. And most small, all small and mid sized organizations $500 $500 they can join. But but to find what is small to midsize revenue wise,

10:28

that's defined by the Small Business Association. Yeah, just just all right, Justin, there it is.

10:35

Five 100 bucks. And we did that. So as accessible, we develop tons of free rule.

10:41

free tools and resources for organizations to really kind of understand what industry for Dotto is, and begin to break down the barriers associated with adopting this technology. And so a couple resources that we've developed is the cyber hiring guide. So as you connect things, they become more at risk, we become more vulnerable, right? The more digital technology that you're adopting, the more risky potentially your business becomes. And so to reach the small midsize manufacturers, there has been a couple of different things that we've developed for them. One is a cyber hiring guide, taking a look at the different roles that are going to be required for the future workforce to prepare and secure operations, digital operations, or using cyber hiring, hiring h I r i n Yeah, hiring guide. So basically, what roles and responsibilities and skill sets are going to be required for the workforce to support a digital operation securely.

11:42

Yeah, because everybody's just full steam ahead, digital transformation, this is where I'm going. But those are all just, you know, potentially weak penetration points could be vulnerability, whatever it is, you just, you better be on top of that. I mean, cyber is, is it could turn your digital transformation, Vision upside down relatively quick. Now, you touched on something that I thought was interesting is your members, people, we're talking about resources, we're talking about people, we're talking about bodies, we're talking about training, we're talking about getting the right people at the right time doing the right things.

12:23

And that's a challenge. What's MX? D sort of helping helping members do that?

12:30

If there's any fill the pipeline? Yeah, so we actually had a workshop today, we're hope we're hoping to help our manufacturers think creatively and differently about accessing the workforce. And so we held a workshop today that focused on diversity, inclusion, equity and accessibility, specifically accessibility, how do we take a look at individuals with disabilities, either physical or not, in include them in the workforce discussion? Adam Ola,

13:00

from Tao is representative. He's been with the Institute since the very beginning and said a couple of really meaningful things today. One is I really want to give anybody with the willingness to work, the ability to work, and I feel like that is so powerful. It's just good.

13:14

I love little snippets, that you could sort of put in your pocket and say, Hey, check this one out. And our other keynote speaker, Bridget from Access Living,

13:25

noted that over 60 million individuals in the US in the US are

13:31

disabled in one way or another, how do we give them the ability to kind of fill the workforce gaps that we're seeing today in manufacturing, even if we reached a fraction of them? Yeah, there's there's an initiative out there called

13:45

15 or 15%. I can't remember what it was. But it says there's a population consists of 15%, disabled individuals various degrees, you know, that that's always conversation. But yeah, that's, that's a significant amount of that's a big population. The the area that is also of major conversation, is

14:10

how do we remove and I think, the innovation centers that you have here and others, I think that that is goes a long way of removing a manufacturing stigma. Yeah, like, hey, it's a dirty job. You know, I'm just, you know, whatever it might be, and, and I think we have to do a better job at saying, Oh, no,

14:33

it's it's sophisticated work. Yeah. So I don't know, what do you think about that? We're changing the way people interact with the manufacturing operations, right? We're no longer dark, dirty and dingy. Oh, we're leveraging robotics and data analytics and thinking critically about our operations to improve efficiency. So now these workers need to just rescale and upskill. So that's something we talk about a lot. Our Director of Workforce Development lists

15:00

I'll see if she's around here tonight, this might be a really great conversation to talk more deeply with her. Yeah. She talks a lot about rescaling and upskilling. And part of her work that she's done has created career pathways. exactly for that. How do you take it professional professionals, and upskill them and create some foundation for OT application for security and understanding some of the implications of going live with the digital technology? I gotta tell you,

15:29

you're hitting on all cylinders. Can I use it? Sure. You're hitting on all cylinders? Because I believe that there. Everybody has that whole upskill reskilling is so dark on hot, what do we do? How do we optimize what it you know? Like the robots right? If one person could do multiple things, because you got that robot, right and that's, it's all a part of it. All right. How do people get a hold of you? How do they say hey, I want to get a hold of Kym with water. Sure. Visit em mxdusa.org. Yep, you can find my contact information on online. Shoot me an email, give me a bad stead card out there on LinkedIn.

16:10

I do. Well, so there you go.

16:13

confident enough. All right. We're going to have all the contact information for Kym and MX D out on industrial toxic fear night, you will be able to contact her with no problem. So don't come to me and say I can't get ahold of him. Because you're not telling the truth. All right. Once again, we're broadcasting from MX D Innovation Center here in Chicago, Illinois. It's fantastic. Yes, it's fantastic. It's wonderful. All right, don't go away, we're gonna be right back, we're going to have another we're going to just wrap it up on the other side. And I'm going to have all the contact information. So do not go away. We will be right back.

16:50

You're listening to the industrial talk, Podcast Network.

16:56

All right. Once again, thank you very much for joining us on industrial talk. And thank you very much for your support. Give us your name. MxD is the Innovation Center. And I'm always say it got to innovate. But but one of the big keys to innovation is finding those trusted individuals, those trusted organizations that will help you along with that journey. MxD, no matter where you're at, on your journey, you reach out to MX D. It's all out on industrial talk.com I'm telling you, they're smart, they're focused, and they truly have a passion for your success MxD Do not hesitate reaching out to them. All right, as you know, we are building a ecosystem here at industrial talk. By the way, we're getting ready to launch a new website. So be on the lookout for that. And I'm sure that's gonna cause a lot of headache for me, but it doesn't matter. You're that important. Anyway, an ecosystem that is really dedicated to education. Definitely. Collaboration is a must. And of course, innovation. And an MxD definitely embodies all of that. So anyways, that's just where I'm at. Thank you again, we're gonna have another great conversation coming from MxD shortly. So be on the lookout for that and thank you once again for your support. Take care, be safe, and we'll talk soon. Bye

The post Kym Wehrle with MxD appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at Distributech 22 and talking to Kellie De Pooter, Director, Global Marketing Communications with G&W Electric Company about “Delivering innovative power systems in an ever changing utility landscape”. Get the answers to your “Power Systems” questions along with Kellie's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

KELLIE DE POOTER'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/kellie-de-pooter-61095a3/

Company LinkedIn: https://www.linkedin.com/company/g&w-electric-co-/

Company Website: https://www.gwelectric.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

AI Dash: https://www.aidash.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

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Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

Kellie, people, isolate, industrial, transmission, line, utility, power, switchgear, pole, interruption, world, exciting, opening, installed, electric, kv, industry, fault, booth

00:00

Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means? Insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to Armis.com Find out more, you will not be disappointed. Also, AiDash. AiDash is on a mission to create a greener, cleaner, safer planet from space. AiDash helps core industries become more resilient, efficient, and sustainable through the power of satellites and AI. Go out to AiDash.com Find out more

00:55

welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So good on your hardhat. Grab your work boots. And let's get

01:12

right once again, welcome to industrial talk the number one industrial related podcast in the universe. And Kellie that's backed up by data. So don't even begin to say, Scott, that's a bunch of baloney. It's it's data.

01:23

I don't trust your data.

01:25

Got it. It's all data analytics. And we are broadcasting live from the DistribuTECH. Dallas is the town DistribuTECH 22 great venue, incredible people solving problems, of course, and making our lives better. That's why we celebrate you on this ever-expanding industrial ecosystem of problem solvers. That's right. Kellie is in the hot seat. G&W Electric is the company. We're going to be talking about distribution automation. So let's get cracking. Because doesn't it? I like it. I like it a lot. You have a good conference?

02:05

It's been good. Yeah. Very, pretty cool. Yeah. Lots of see. Lots to learn.

02:11

It never stops. So we've been out wet for two to two years or so two years ish. Yes. And the innovation just keeps on going and going. And people change. And one of the things I've been asking a lot of people have been talking to so these people that you connected with virtually? Was it a unique experience? Hey, hey, hey, you look, I only know you virtually

02:34

Yes, actually to give a hug to a guy yesterday, because it was the first time I've seen him in two years. And we've had zoom calls, he's lives in Singapore, and he was here in person. I was so excited.

02:46

Just like the same thing. I saw some people walking by yelling out. All right, for the listeners out there, Kellie give us a little background on who you are, and why you're such an incredible professional.

02:59

So so I'm Kellie, and I'm the Director of Global Marketing Communications for GW electric. I've been with the company for five years this year, and focused on transforming our marketing function into driver of sales. So it's super exciting. We've made a lot of headway. And our organization manufactures power grid solutions. We've been around since 1905.

03:23

Yeah, no. Power, because you guys are right in the thick of it.

03:27

Yes. Yes. Which is exciting. It is lots of opportunity.

03:31

Yes. A lot of innovation, a lot of creativity, a lot of a lot of problem solving, because I just because if you've been around since, well, 1905 1905. So you're you've got that that pedigree and traditional grid management, right. And it's there's that legacy thinking that goes on. And now you have to as a company, pivot, do whatever is necessary for this brave new world out there. Absolutely. But you can do it because you guys are leaders. Yes. That's great. Yeah, you can use that. All right, let's talk about this, this distribution, automation.

04:09

I mean, it's really kind of the core focus of what distribute tech is about. So it's a great show for us to attend. One of the solutions that we offer, GW Electric is our laser automation program. So basically, it's a software program that we program into the relay that allows us to have control remotely with our reclosers that are installed on the on the poles and then also within the switchgear that can either be in the underground situation or on a pad mount. And then it allows you to find out where that fault is remotely, you can isolate it so that you can actually allow more people to keep their power on in certain situations and power from other areas and only isolate where that fault is.

04:53

So the reality is is that and correct me if I'm wrong. I'm gentle laid on out. So there's is an interruption on the line? Yes, people are out, you're able to identify where that that disruption occurred, open up the switches, do whatever need isolate it and then bring back the power on on the other feeders that are impacted. So you just narrow it down. Right there.

05:15

Yes. You don't have to send your linemen out to go drive miles to find out where that tree branch might be, or where that fault is, you can do that remotely through the software. And then the software works with the reclosers. And it opens and closes the line. And if you're lucky enough,

05:30

so that's it. It does it automatically. Yes. So you don't even have to the system says, yeah. So that brings back memories. I'm opening up switches outside, I'm on the pole opening up. Opening up the pole. It's like, you don't have to do that either. Like it's getting called out. Yeah, go to this pole. There's, excuse me, go to this poll. Open it up to this and you're going through all this rigmarole because you're not just opening up anything. It's got to be anything that is spectacular. Yes. I kinda like that.

6:07

It is exciting. It is definitely exciting. And so we gave a presentation on it today. And then last year, we were awarded two patents for a newer version of fuzzer. Are you familiar with lizard? No, why not? Do you want to know what it means? Like do its fault location, isolation and service restoration?

06:29

Another term that I gotta rub down a lizard.

06:31

It's a pretty common one. So yep. Stick that one. In your head.

06:37

Not not when you're an old guy like me. And you know, my world is just a little bit narrower than your world. That's lizard. I love that. See, that was always that's a lot of time. The old way of doing that. That's a lot of time patrol it figure it out. There's the problem. Okay, you can do that. Can you shut it down? And you're just going through all of this. But you have automated that. Right? So it's like, okay, this line is out. There's the fault. Open up these these switches, boom, isolated, and energize the other areas. Exactly. Yes. People like that. Yeah, I don't know that they like it. But they like it.

07:10

Well, definitely the end users like it. Yeah, but utilities are really like, Okay, I

07:14

got the utilities like and it because they're not getting the complaints. Yes. But I guarantee the standard Joe six pack me. Like, I don't know that. All I know is I just had a bit of an interruption of powers back on. Okay, I'm good. I'm good. It's it's pretty binary. Hey, what's got all I'm okay.

07:34

Yeah, I'm good. Everything's wrong.

07:36

It's so funny. That's so true. And I do. So here's here's the funny thing. And this is a this is a human side. So my dad was alive. And we we lived in Barstow, California middle of nowhere. And we get these wind storms. And he was in distribution. And, and windstorm would come and then you'd see the lights dim a little bit. Yes. So you get a little delay. And then my dad would just stop it. And then he listened again, then another and then another one, and then putting the phone would ring lock out whatever it is. Yeah, don't answer the phone. Exactly. I do the same thing. Still. I do I'll just sit there and go was that here's another one.

08:22

Oh my gosh, but when you see it go on and on and off and then it stays on that means you know that the equipment on That's

08:29

exactly right. I am a I'm a better person because of this conversation because exactly right. Yeah. And the interruptions. I think that's brilliant.

08:38

Yeah, and the best part of of what we have over at our booth right now is in February we launched the first ever in the world 69 kV, KV recloser that's on the pole top get shot or automation software program and allows you this functionality now at a substation level and it's and you don't have to build your you know, circuit breakers your substations and have a lot of maintenance with that equipment now you've got your medium voltage technology up on the pole at the 69 KV level.

09:11

You're blowing my mind on that one. Because you know once again, it's transmission that was like the transmission voltage and and no, you you almost went from CB to CB and you isolated that line and and because the the relays were set so quickly, you couldn't even see that they would lock out in a chat second, right? And it was like six cycles. He couldn't even see the mark. But you had to try to you had to patrol the line at church telling me that you'll say this span this band there it is right there.

09:43

Yes. At a sub transmission level.

09:47

What sub transmission voltammetry what is it?

09:50

Well, the equipment that we have is up to 72 KB.

09:54

Okay, good. We call that Sub Sub Sub transmission

09:59

and some liking Canada, they look at 44 KB and this particular product goes up to 72. At this point in time,

10:06

what does that look like on a poll? You

10:08

have to come see it. It's in our booth. You missed it.

10:12

Well, I was too busy just running by I'm in a salt mine right here. Yeah. Kellie, it's just is what it

10:17

It's probably as tall as you. One might one phases probably as tall as you really? Yeah.

10:24

Can you stick it on a tower? You have to stick it on some steel structure? Are you sticking? You're not sticking it on wood?

10:30

No, it's not. Now they're they're cement, full structure holes.

10:36

I gotta run over there. Yeah,

10:37

we installed, we installed our first ones out in the Northeast with a utility last fall.

10:44

Wow. That's cool. And I'm sorry for coughing just because I've been talking forever. And it is just tickled. And I'm not going to sit there and coughing my mic.

10:51

Too much that's making me giggle and

10:53

get all giddy about this whole conversation. It's like, oh, I can't believe it. No, this is insane. So

11:00

if you think about all the transmission lines that we have in the art, you know, antiquated system that we have now we have better ability to, you know, isolate that certain parts so that you can keep more more end users more distribution lines, running power.

11:16

You know, what's interesting? I don't think the end user, the customer realizes how brilliant that is. Because they don't it's just one of those things like they just don't they take it for granted. Yeah,

11:29

well, and it's new. So you know, the technology is not new, right? So our medium voltage recloser. It's based off of the same technology, same functionality. So it's not new, the technology is not new, but it is new at that level. And so you have a new customer base, you've got your transmission customers now that we get to educate and teach them and get them excited about it.

11:52

God, I'm telling you, man, I'm always I just I constantly think of the time when I'm out on a pole and opening that switch, right? I'm on it. And we were always concerned about the whip, right? You hit the whip, and then you start this, you pull it and then you just gotta pull it down fast. And you just hope it doesn't just are there are a couple of times that we just aren't. Oh my gosh, what do we do? Show me? Screaming grandma, and that doesn't happen. Yep. Helps

12:17

from a safety for safety. Big time. Yes. Yes. And less maintenance. Yes, everything. Yes.

12:25

This is a brave new world.

12:27

It's exciting. It

12:28

So tell me some new stuff that's coming down the pike that you guys.

12:34

Well, so the the Viper HV that we just talked about 69 KV recloser that we just launched, we acquired a company out of Italy in 2019 that manufactures high accuracy sensors. So we've got current and voltage sensors that are indoor and outdoor that can be integrated into your switchgear that will help you also from a visibility around what's happening within your current your voltage within the system and help you to make some adjustments so you can get smarter about how you're running your lines. And then probably more exciting. Or another exciting topic for us is that we're building our own micro grid on our corporate headquarters campus right now. And so

13:18

well, you got the tools you can do that. The gear

13:22

we do we have the gear, we obviously you need. You need to partner with some other corporations or other companies. You know, we've got solar, we have batteries that we've installed a flywheel that we've installed and you really

13:37

want to go there. Can I go there?

13:39

You absolutely can. We will be hopefully doing a nice media event to bring in a tour of our control center. That will be later this year.

13:51

What do you guys call home? Where's that microphone gonna be?

13:54

So it's in Bolingbrook, Illinois, just the south suburb of Chicago.

13:59

I was just up there. Okay, we're gonna make that happen. Yes, we have to make it happen. This was this was a great conversation. I am not disappointed whatsoever.

14:10

All right, me neither.

14:12

How do people get a hold here? Because this is just, I gotta run over there. Let's run over to your sponsor. Let's skip on over to check this stuff out. I know I'm going to be how did we get a hold here?

14:22

at our booth? 14. Oh, wait.

14:24

No, you, you. They want the human connection there. Kellie,

14:30

as in my email address.

14:32

I'll have it all out there. I'm gonna have your email address out there. I'm gonna have it out and I'm available.

14:36

Give me a call.

14:38

Oh, man, you got to connect with her. Because it's cool. Hey, we're getting our picture taken. Because that's how we roll. Alright listeners. Thank you very much for joining the industrial talk. Man. The future of utilities is bright public. I use bright sort of

14:52

light Well, pretty

14:54

smooth. All right. And we are broadcasting from DistribuTECH 22 Till and this is in Dallas. Texas a great venue great to have professionals, great innovators. Look at Kellie right here. She's amazing and G&W absolutely spot on. All right, we're gonna have all the contact information for Kellie at industrial talk.com. We will be right back. Thank you.

15:17

You're listening to the industrial talk Podcast Network.

15:22

All right, once again, thank you very much for joining industrial talk and supporting this particular platform because it celebrates you industry professionals all around the world, your message needs to be amplified because you guys are doing great things out there. And also, also big thank you to Kellie to booter. You can tell I geek out on that stuff just because with my utility background as a former journeyman lineman what they're doing at GE and double, G&W Electric fantastic stuff really geeking out on it. So anyway, you have a couple of action items one reach out to Kellie, if you are in the utility, energy, space, reach out to Kellie G&W Electric important action item for you. Also, if you are also in that industry, you need to attend distribute tech in 2023. It's going to be bigger, better and stronger and faster. Steve Austin that thing and you will not be disappointed. There is a lot of people solving really important problems happening within the utility and energy space. Great, great way of educating, collaborating, and of course, finding innovation to help you succeed in the future. All right, be bold, be brave. They are greatly hanging out with people like Kellie, and you're going to change the world. Thank you very much once again for supporting the does real talk. We're going to have another great conversation from DistribuTECH shortly so do not go away.

The post Kellie De Pooter with G&W Electric Company appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at Distributech 22 and talking to Patty Seifert, Ph.D. at Eaton about “Utility Innovations and Solutions for Future Success”. Get the answers to your “Grid of the Future” questions along with Patty's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

PATTY SEIFERT'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/patty-seifert-ph-d-6a450b/

Company LinkedIn: https://www.linkedin.com/company/eaton/

Company Website: https://www.eaton.com/us/en-us.html

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

AI Dash: https://www.aidash.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

utility, data, industrial, model, industry, analytics, solar, people, Patricia, vegetation management, happen, suddenly, put, power, measure, fast, professionals, interesting, outages, historical data

SPEAKERS

Scott MacKenzie

00:00

Hey industrial Talk is brought to you by CAP Logistics. You want to minimize downtime. Absolutely. increase reliability, you bet ensure operational profitability. Yes you do. That means you need 24/7 365 insights into your supply chain, look no further CAP Logistics, go to caplogistics.com. Or just call them. They're great people 800-227-2471 Also, AiDash. AiDash is on a mission to create a greener, cleaner, safer planet from space. AiDash helps core industries become more resilient, efficient, and sustainable through the power of satellites and AI. Go out to AiDash.com Find out more

00:56

welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots,

01:13

and let's Alright, once again, welcome to industrial talk the number one industrial related podcast in the universe. Patricia I'm not I'm not that's that's that's factual. By the way, it's all driven by data. That's why I'm the number one podcast in the world. And this is where we celebrate industry professionals from all around the world. Because you are bold, you are brave, you dare greatly. You solve problems. You innovate like nobody's business, and you're changing lives. And therefore you are changing the world each and every day. Why not celebrate. As you can tell, by the I guess the buzz in the background, we are broadcasting last scene live from DistribuTECH 2022. And incredible then you put this on your bucket list, because there are a lot of great professionals roaming around here. Again, solving problems. It's a great venue. I like it. All right in the hot seat. Patricia, say your last name petition was signed for cipher. eaten as the company. How are you doing? I am so thankful that you were so flexible to just pop on the podcast because you're busy person

02:22

will be eaten. And luckily we all I mean, everything changes at the moment in the utility industry. I mean, from you know, when I talked to my son, but 10 years ago, he was not like Mommy, I'm not really cool industry. But now oh, now I'm cool. And a cool mom. So that's I mean, the energy industry becomes really interesting. Also for the younger generation. They think about you know, global warming, the impact, how much energy should they use? What is the future? renewables? We have just installed solar, lots of them excited. And we have a battery at home. So

02:59

yeah, did you have a solar and battery? Yes. solution at your house?

03:03

I'm in the PSPS zone. So public safety power shut off multiple times last year. So I'm at the point. Well, I want to say

03:14

wouldn't mean you're out of California. Yes, exactly. I'm telling you. I don't know how to process this, that the utilities have to shut off power. Growing up in the utility my dad was with Southern California I was alignment. And that that conversation never happened. Oh, never. And now it's like, this is how we manage this is what we do. This is the expectations. It's just bizarre. Do you think that we'll ever get to a point where, I mean, we're transitioning and it's all you know, pretty dynamic out there. But shutting down power is just an interesting challenge. And

03:52

it's just a customer, you're absolutely not happy, especially when your sewer system or I happen to a pump doesn't work. You feel like you know, you're gonna feel dwells completely. So yes, it's it's frustrating, but I understand. I mean, we've had horrible fails in California. I think some of the utility maybe have not invested enough. And that's me as a customer speaking. But, I mean, you know, if it's a trade off not having electricity on your house building down, I will always take not having him. So it's up to you. Oh,

04:32

Yeah, that's, that's yeah, that makes sense. Definitely. But it's, it's, it's but but but what I do here, there are people talking companies like yours and others, talking about solutions on how to transition into this, this new thing. It's happening so fast, but they're able to, they're starting to think through that.

04:55

They'll definitely analytics I mean, you can measure it in different ways but you Um, one of the analytics I worked on, was looking at momentary outages momentary outages is when a branch hits a line or something like that

05:09

relays test that's exactly required.

05:13

And so you can begin to measure those and say, hey, well, where does it happen along the network. And when you know, wherever it happens, you can begin to more effectively cut to the bushes, and

05:26

you start talking about vegetation management. But the reality is, you're right. If you are tracking these interruptions, then you can also pull in some weather, you can pull in, you can pull in various sources of data to create that picture of say, get a Triq crew out there.

05:44

Get caught it early, you know, vegetation management is one of the most expensive costs or utility.

05:51

And it's, it's, it's, it's part of that whole delivery of service. And it's constantly having issues and it's expensive. And everybody's trying to figure out the best way to

06:03

do it exactly. In many ways. I mean, momentary outages, this one, putting sensors out there to measure these, or outages. And that's, that's fairly a way to do it. And I think that's, that's something we have to do. Otherwise, you have to undercount everything, which is also expensive. Yeah,

06:21

you can't do that too, because then you have all the other, can I underground here? Do I have to get the easement? Do I, what do I do here? How do I do? There's just so many other things? And that's not gonna

06:30

happen overnight? No. And then monitoring goes again, you don't see it anymore? No, you don't. If you do need more equipment in the field to monitor those lines to make sure what you don't see you still have some insights into it. And, again, analytics, and I think analytics is fairly well we go in with do you tell if

06:50

you're, I think you're spot on. And I think what I'm hearing clear, loud and clear that these this event is that utilities, and let's just be honest, utilities are the ones that are really driving, that they're the ones right, they're the ones that have this obligation to serve their territory, and therefore, how do we do it most effectively, they've got, you know, pressures on it. So they're going to drive this adoption in this this going forward. But what I do here is that there are a lot of, you know, arrows in their quiver to be able to provide that insights, data analytics, all of the stuff that is necessary to make sound decisions, tactical decisions.

07:29

Exactly. And especially people like me, suddenly, we say, I want to have my own electricity. And if I have too much, I will give it back to the network. And that's a challenge for utilities too. And I think that's something a lot of people don't realize, they all think it's the customer, it's the customer, the customer is very, very important. But having the distributed network, the distribution network is really up and running. It's a major challenge.

07:56

Again, I'm sort of old school, old school, when I say this, though, when I went to the system operators, for watching the system, and seeing how they app manage that. It was challenged back when you had the centralized generation, and they you know, now it's all distributed. And and you have a battery, they have batteries, and be able to do it in such a way that makes sense. And in fact, if I don't know how to do it,

08:21

and interesting data analytics to you see that? It is solar, it's clustering. So it's really, oh, my neighbor has solar, they had to add, let's get an EV. Let's get solar maybe to talk to each other. And they find out oh, that's really cool. Let's have to do you have this clusters. And that makes it difficult for utility to Because suddenly, an EV can use as much as your whole house and electricity. But the transform was not laid out for that

08:49

the infrastructure is not there. How do we do

08:53

that? Suddenly, it doubles your electricity consumption. So how do you build a network that it holds up that you're aware of it? What's happening out in the field? And solar very often you have to mention to the utility and you have to get a permit for that can't just plug it in?

09:10

You know, it's just like air. There we go. So let's talk a little bit about that bright layer. What is that

09:15

white layer is really our digital solution. Looking really at what we just talked about? Collecting the data mainly on the distribution network, collecting the data, looking at the data and making informed decision for the utility helped them. Well, like we have one planning tool. And well, do you want to put your solar installation, your wind installation? What will be the impact on your network? Information like that? So that that really helps you to think about what will be the impact? And where do you want to put additional resources in Dell? Or if you want to build an extra neighborhood, what will be the impact on the distribution network? How do I have to build it? What kind of cables do I need? What kind of transformers do I need?

10:03

Do you also speculate or look out into the future to and say, Hey, this is a growing community, therefore, you don't need three, you need 954 wire you need whatever, you need a bigger capacity because it's going to expand

10:17

exactly what customers forecasting. So you have to forecast you do at load analysis thinking as to what will be the future loading, then you can put in the planning model, and then you can calculate what is the infrastructure? And where do I best put it in without have the least impact on changing our infrastructure?

10:37

So you have this platform? Do I Do I put in historical data within a community? Does it learn does? Is there an AI analytics component or what? So I have to put data in to get some sort of information out? Yes, take us through that process. So

10:54

normally, when you don't different ways to do analytics, one is you fail the test the model, you get data, historical data, to look back up the future, that's really testing and informing the model. That is another way to just give the data and say, Hey, where are the outliers. So let's say put pictures of dogs and cats and, and the system will say, Oh, this, these are two legged, these are four legged, they look the same, but they will not say this is a duck, this is a cat. But when you do Bailey trained a model, you say this is a duck, this is a cat, and it will find the toxic cats and label it this is this is so different ways to do. Machine.

11:42

Because here's an interesting, you know, as well as I do utilities, there's been that sort of singular focus and the singular focus is deliver power at the lowest possible costs. For the consumer, they're sort of pretty simple. And it makes sense, reliable, right? Don't interrupt things like that. So that's pretty simple. And it's and your decisions all revolve around that from a utility perspective. Do you find that utilities as this, this journey begins and it's fast? It's just oddly fast? Able to sort of, do it be nimble enough, sort of retain that same sort of thinking, but do you find that, you know, are you getting good data to be able to do what you need to do? I mean, it's sort of interesting.

12:34

We looked at, you know, consumption to predict consumption, how, ultimately, you know, COVID consumption change quite a bit, because people begin to work at home. And Sunday, the coal consumption, pedal change. And so you know, you need weather data to predict what will be the consumption. And these models change over time, like, two years ago, in California, we had this huge piles. And suddenly, we had all the smoke in the air. And a lot of the solo didn't work anymore, because we almost had a nuclear winter, it got colder, and the solar didn't work. And so then we had to change our model again and say, Oh, we have to take this parameter. So and analytics is not just done, your environment changes, and you have to adjust to that.

13:26

But those are statistical outliers. You can, although you have to model it. Is it going to happen again? Or do you see this as this?

13:34

But you can you can, you know, you see, okay, Napa Valley, you have a fire, you know how the wind goes. So you can make some assumptions? Say, Yes, it could come in this direction, what would be the impact? You have another 20%, something like that, but still some certainty what could happen?

13:54

Yeah, you can do this. So you run simulations to absolutely he's like, okay, here, well, let's, let's use this and this. What does that look like? Okay, let's change this parameter. That parameter. Let's see what it looks like.

14:07

Yeah. So I will hold Sam software. It's all about planning. What if model? What if I do a put a tee? Or what if I do that? Yes, exactly. So that you make the best decision you can with the least cost.

14:20

So let's say I'm a utility. And I'm interested in having this type of data visibility. So I contact you. Then he says, Yep, got it. We can do something we see it we have. How long does it take for you to deploy a system like this? I'm sure it evolves. It sort of grows and learns and does what it needs to do. But just from a baseline perspective, being able to generate real information that helps them make tactical decisions.

14:53

That's not an easy question, because very often we need that historical data to thank them All and very often is how fast can utility providers? How often can they get people to get that data, gather that data? And then we have to cleanse the data first, and then analyze it very often, we can really work together for a proof of concept or something in the beginning to really, do we solve their pain points? Do we measure the right stuff? I would say, somewhere between three to nine months, depending on how big the project is, and how close we are. Yeah. And

15:28

what I hear is there's a human component, and if they had a major focus on saying, Okay, let's get the data. They're asking for this, this, this, this, this, whatever, whatever it is, but then we can do it much faster. That's exactly correct. And it's always but but this, this, this, this, this, and then I have to do that, that, that that that and then there's a there's a, but you bring up an interesting point that there's that necessity just to scrub that data? Yeah,

15:49

absolutely. I mean, you get the data and suddenly think, is that data like that? And then you go back and said, I had one example. Well, we measured phases, and one was 0236. And suddenly, we had a minus 180. And it's like, what is that? And I said, Oh, we have made of the measure plus 180 minus 100. I didn't say what two 360. So and simple case, but if you don't know that you think a negative value, but what's wrong here? But it's just a different medium. And so you have to normalize and clean the data.

16:23

And again, that's on a case by case basis most definitely because we've all been there.

16:29

Some there are still some very old needles out there as well. Infrastructure with

16:33

Yes, and each utility is different. Each service territory is different each every everything is different. Construction Standards, wiring, you name it, it's different.

16:44

And some devices don't give take on some gift data. So you also have often to estimate stuff. If I don't get data here. What is the estimation what is the best estimation I can do?

16:56

I hear job security. Because it never ends. I will never

17:01

end I think you know that people think that will be out of a job. No, I think that what's interesting chops. Yes.

17:07

That is spot on. All right. How did they get a hold of you? Patricia? They're saying that she is talking my talk. How do I get a hold you

17:15

just reach me at Patty Seifert.

17:19

Easy peasy. All right. Listen, this, we're gonna have all the contact information for Patricia out there on industrial talk.com. Once again, we're broadcasting from DistribuTECH 22, here in Dallas, excellent. Perfect. Like, like, like Patricia's professionals, follow on like her like they're Enjoy. Thank you very much for joining and we will be right back.

17:43

You're listening to the industrial talk, Podcast Network.

17:47

FireEye. Once again, thank you very much for joining industrial talk, and definitely your support. We truly appreciate it. And it is a platform. Industrial talk is a platform that celebrates you industrial professionals all around the world. You're making the world wonderful. And that's why we want to celebrate you, Patti, the interview, no difference. She's passionate, she knows exactly what's going on. She is a thought and industry leader right there with Eaton reach out to her contact information at industrial talk. So you've got to be about educating and collaborating and innovating. I think events like distribute tech and others is a wonderful opportunity to be able to collaborate with people who just just continuously think through these challenges, and what are the innovative solutions to be able to solve those problems, and you're just gonna have to be connected. So you can you're gonna you're always gonna have to learn. So reach out to Patti team Eaton doing marvelous things for the utility space because it is changing in a big way. All right, people be brave, daring greatly. And you're just starting out, you're hanging out with people like Paddy and you're gonna change the world. Thank you very much for what you do. And we're always here. So if you ever want to get a hold of me, you know where to go. Industrial talk.com Reach out. And just let's have a conversation. All right, we're gonna have another great conversation from DistribuTECH shortly so stay tuned.

The post Patty Seifert with Eaton appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at Distributech 22 and talking to Vera Silva, CTO at GE Grid Solutions about “The requirements for developing the grid of the future”. Get the answers to your “Grid of the Future” questions along with Vera's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

VERA SILVA'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/vera-silva-67822220/

Company LinkedIn: https://www.linkedin.com/company/gegridsolutions/

Company Website: https://www.gegridsolutions.com/

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Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

grid, solutions, industrial, work, technology, ge, industry, collaborate, customers, changing, system, vera, continue, enable, people, connected, control, modernize, cybersecurity, journey

00:00

Hey industrial Talk is brought to you by CAP Logistics. You want to minimize downtime. Absolutely. increase reliability, you bet ensure operational profitability. Yes you do. That means you need 24/7 365 insights into your supply chain, look no further CAP Logistics, go to CAP Logistics.com Or just call them. They're great people 800-227-2471 Also, AiDash. AiDash is on a mission to create a greener, cleaner, safer planet from space. AiDash helps core industries become more resilient, efficient, and sustainable through the power of satellites and AI. Go out to AiDash.com Find out more

AiDash welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard head, grab your work boots,

01:13

and let's once again welcome to industrial talk the number one industrial related podcast in the universe that celebrates industry professionals all around the world. You are bold, you are brave and daring greatly. You're solving problems. And you're changing lives. Therefore you are changing the world each and every day, why not celebrate, you must be celebrated and we are mon sight distributech 22, Dallas, Texas is the place. And we're just having a great time because there are a lot of great people. It's fun talking about people who have met people for the first time and only knew them virtually. However, we have very in the hot seat. GE Grid Solutions is the company GE is a GE just grid solutions are G.

02:01

That's a big topic that everybody has a grid around the world. How

02:08

is the greatest industrial system done by mankind?

02:12

See, I never heard that one. That's a good one. You wrote about that? Right? Yeah, yes. Because when I was, again, when I was an old lineman, it was pretty simple. It was pretty linear. It was like generation down to me consumer flipping a switch, and it was good. Now it's completely different. It requires companies like yours.

02:33

Well, there's quite a big change, you start by you enable the energy transition. So we're changing the way we generate electricity. It's no longer predictable. dispatchable is gonna be renewables connected, the transmission connected the distribution, even connecting in the rooftops of the houses. So that's a massive transformation on what the grid needs to host and to enable

02:58

it that's a that's a technology equation. I mean, there's a human component, but but to be able to do that in a as real time as possible, and be able to match load, you know, you still want to be able to say, hey, flip the switch, it all works. You know, that's that's a challenge.

03:18

I would say there's a human component, which is society's expectation, yes, on energy transition on prosumers, being part of the choice on how they produce when they consume, wanting to support the system with demand side flexibility. But definitely the technology play will be critical to enable all this transformation.

03:41

So where do we in this whole journey? This? Again, it's it's the ability to be able to communicate with these these. I can't, I can't, I'm not saying disconnected. But if I have a car and it has a battery, I'm a part of the solution, theoretically. And then if, if my neighbor has a battery we do together are part of the solution of being able to make sure that supply man demand and we might be able to be called into action. With Where do you see it's starting? I mean, you mentioned something about pulling all of these elements together, can you sort of help the listeners understand what GE grid solutions is providing.

04:24

So we're helping to pull the elements together with quite of the hardware equipment, so the grid is and will be a physical infrastructure. But at the same time, we're working on the control and digital layer that orchestrate the different resources across the system to make sure we still have the lights on when we need

04:46

so definitely, so you're at the hardware of course yeah, you're G Come on. As I as I shrug my shoulder now absolutely. And then of course that digital later because But how do you see it sort of rolling out? What is your what? What's your expectation of this grid of the future.

05:09

Some of the key places that this we need to enable this transformation while we keep the system resilient, stable, reliable, that's, that's really an expectation from society, from our customers. And the grid, the digital layer, we'll be working in very strong coordination with the way we control the grid operations with how we digitize, we maintain, we run the assets, as well as how we operate it in real time. So I would say hardware controls are going to continue to be deeply connected communications infrastructure, so I would say is like, a multi layered grid, where everything needs to be interoperable, and work seamlessly together.

05:56

That's a bold vision. Now, as a utility, let's just say I'm an investor owned utility. And where do I even start? I mean, this. This has multi layers. And I don't know how to, can I do it incrementally? Can I? Does it have to be sort of all or nothing? How do you approach a project like that?

06:20

There is an incremental side to it, because we're we're building and transforming an infrastructure that has about 100 years, and that we're not going to restart from scratch. But it depends very much every system will have challenges that come first. So I would say systems with a lot of PV, decentralized resources will need to modernize the distribution grid, that comes from advanced energy management systems for distribution, for casting observability control. In many cases, where we have offshore, as well as the big wind offshore, you're going to have to bring this off sea infrastructure, the super grids and connect them to the shore. And that is a whole new challenge that needs to be addressing. And in all cases, we're transforming the physics of the grid. So making sure we have a stable system that we provide, somehow the same type of ability for the work that are operable operability of the grid as we had in the past, is going to be something that will be key across all the different systems.

07:29

And maybe it's me, but it's, it's challenging to know, because if you know the physical realities in the field, and I think of all the relays I think of all of the the equipment that's out there, in these boxes that are in the there's a box over there, and then 20, there's there's boxes everywhere, and to be able to do it effectively. And modernize the grid is monumental. And of course, you need to do it incrementally. I don't know how you and of course, the cost. I'm not gonna, I'm not gonna go out there and say, Hey, I gotta change this relay, I'll change that relay. And I just didn't just change relays. That doesn't make sense if that if, if you don't have that overall strategic vision of where you're trying to take that grid,

08:18

I think it's important to have this transformation roadmap and understand what are the different areas to modernize. And the strategy to do that modernization of protection and control is a critical piece of this evolutions to advanced software tools that are helping to orchestrate the grid. So this is very much areas where the customers are focusing quite a lot. And then in many cases, we are connecting with technology, high voltage, DC, bikes, devices to help stabilize the grid. So I would say this is a journey that we're only together.

08:54

That's an understatement, because I and you have to get it right. You don't have many bites at the apple, shall I say? Because if if, if I as a consumer have flickering lights, I'm not happy at somebody's going to know about it. And I'm not the only one that has flickering lights. And so you have to get it right the first time. How do you address the issue of just technology? There's a velocity that exists here today. You know, here's, here's version one, and then next week, there's going to be version 20. But whatever that looks like, and it's like one week, how do you how do you? How do you bake that into the strategy? You're saying, Hey, I just bought this and it's already obsolete. I need it. You know, how do you do that?

09:43

I think what we're trying to go to the customers is really having solutions that go from the monolithic solutions where you as you say you will need to replace everything into modularized solutions, microservices, ways that you can patch for example, cybersecurity up Rate software upgrade, remote device management. So all of these are critical things to enable the transformation, while making sure that we keep the cost and that customers will still be able to operate this grid that is becoming different. With many more devices connected devices that you need to visualize, you need to control you need to manage, making sure that we did this by facilitating that task.

10:28

Because as you continue to digitize this, this grid that we glossed over briefly, but there's that cybersecurity component, this is critical infrastructure, it has to be done delicately, I would imagine done. That's just one guy's opinion. But to be able to do it, and do it correctly, you have to secure those devices for you got an issue.

10:58

This is definitely something that industry has been working on ready for quite a long time, because digitization of the grid is not something new, and starting and it is in a way a new vulnerability to the grid. So something we need to control. And there's been quite a lot of work in terms of standards in terms of protocols in terms of architecture of systems to enable the cybersecurity, as well as quite a lot of investment to making sure that we have products that are secure by design, and that we can easily upgrade compatible systems because it's it's a constant, constant changing race, I would say

11:37

it's dynamic. There's no doubt about it. It's to some extent, it's like nailing jello to the wall. Because it's not just GE there are other companies that are creating new use cases that are coming up with new technology, new innovation, and and how do we how do we manage that properly? Wow,

12:00

this is definitely something we are working on. As an industry. There's an ecosystem of partners and ecosystem of solutions. And it's definitely not a problem that one company can claim to solve on its own and provide a one solution fits all. It's really a joint effort.

12:17

So you bring up an interesting point. And I've mentioned this, I think, although the challenges of the pandemic are obvious, don't get me wrong, I got God. But then there's this other side of the pandemic, where it really amplified the need for us to collaborate, where we don't have all the answers. And I need, I need trusted people like GE and others to come up with a solution. That makes sense. And I saw I don't like the bad side. But I think the good side is people realize I can't do it myself.

12:53

That's really something we've been becoming very clear to the industry, which is that collaboration will be absolutely critical for us going forward collaboration with customers collaboration, even between competitors, to making sure that we said technology fast, and we work on the solutions. And I would say that innovation collaborations, we have launched a Digital Innovation Lab, where we're working with customers on these future use cases, incubating solutions with making it very concrete going from the slides to use cases to test cases, to demos, and then expanding it and I see that this is something that we need to continue doing foreign we will bring Firstly, we really need to collaborate much earlier with our customers on technology.

13:41

Yeah. Yes. Because if you don't, and I make this recommendation, if you're thinking about getting involved, you need to do it now. Now. In fact, you need to do it yesterday, because you're gonna be behind the eight ball so quickly, because of people like you and G, you know, that you're just you're just constantly saying, this is the way we need to go. And it's always a human equation, right? Like the technology is the technology. It's that human element. All right. How do people get a hold of you? Because they need to get a hold of you. Because you're that good?

14:20

I wouldn't say but I'm quite available. I'm quite active on social network and very connected to the industry communities, research environment. So I think it's easy to get ahold of the

14:33

guy don't come complaining to me because I know it's gonna be out on industrial talk. That's one. So that's Vera Silva, CTO GE grid solutions. Absolute stellar. Your guy bad.

14:46

Thank you. Alright, listeners.

14:47

We're gonna wrap it up on the other side, all the contact information, prepare and then some. So stay tuned. We will be right back.

14:55

You're listening to the industrial talk Podcast Network.

15:00

Thank you once again for joining industrial talk the leader in industrial entertainment, I just came up with that. And it's an ever expanding ecosystem of problem solvers like Vera reached out to be or go out to her stead card on LinkedIn reach out, you will not again be disappointed because she knows what she's talking about. And in the space of utilities, it is changing and you need incredible leaders like Vera, like GE grid solutions to help you along with the journey, go out, visit Barra all the contact information will be out on industrial talk. As you can tell by the noise in the background, we were at DistribuTECH 22. Now you need to put that one on your calendar for next year or 23. It's going to be bigger, grander, and the way in the way technology is growing and expanding and the speed and the velocity. The only thing that I can recommend and suggest is that you get engaged, you begin to collaborate and you've got to educate just because it's happening and it's happening fast. And the only way that you're going to keep up with it is that you're involved and engaged, go out to industrial talk, find out more if you are interested in collaborating and getting your story on the podcast. All right. Be bold, be brave, daring, greatly say it all the time. That's what you are doing. You are changing lives and you're changing the world. The ecosystem is wonderful, get engaged, and you're going to continue to change the world. Thank you very much. Once again, thank you to Barra and we're going to have another great conversation coming to you from DistribuTECH shortly so do not go away. We will be right back.

The post Vera Silva with GE Grid Solutions appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at the Digital Manufacturing Summit and talking to Meaghan Ziemba, Founder and Host of The Mavens of Manufacturing about “Advocating and Educating for More Women in Manufacturing”. Get the answers to your “WIM” questions along with Meaghan's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MEAGHAN ZIEMBA'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/meaghan-ziemba/

YouTube: (605) Mavens of Manufacturing – YouTube

Company LinkedIn: https://www.linkedin.com/company/38th-street-studios/

Company Website: https://www.38thstreetstudios.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

manufacturing, Meaghan, women, mavens, kids, industrial, important, innovation, younger ages, opportunities, talk, trade, manufacturers, exposed, symposium, chicago, blinders, iot, conversations, police officer firefighter

00:03

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge Industry Focus innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go

00:21

all right industrial talk the celebration of industrial professionals all around the world. You are bold, you are brave. You dare greatly. And our guest is right there. She's working on her iPhone. Just don't go look if you're out on video, talk to him. Don't go look at that, because she's not engaged. Now. We We are broadcasting live from the digital manufacturing Summit in Chicago had a problem with the last one I said Cleveland, which was completely wrong, because we are in Chicago. Anyway, we are talking to some of the best from around the world. And we are talking about digital transformation. We're talking about manufacturing, we're talking about solving problems from you know, that you need to be aware of so anyway, you know, Hot Seat. She's been very patient. Her name is Meaghan Ziemba. I got that right, didn't I? You did. All right, man. mavens of manufacturing. And we're going to be talking about women in manufacturing. inspiring women. Let's get cracking. Hey, Meaghan.

01:19

Hey, how are you, Steve?

01:21

Ah, see you. My name is Scott. I'm Scott Mackenzie with. Yeah, that's okay.

01:27

We need to start over now. No,

01:28

absolutely not. Now see, that's, that's what makes podcast real. Right. It's just as you know, what's the funny part about this? Meaghan, is the fact that for my life, everybody thought that my name was Steve anyway?

01:41

Well, that's terrible for me, because I should just remember your name. And I totally thought I had it. I did it.

01:53

Okay, no, because what's important, what's important is what we are going to talk about, before we get into that. Let's just sort of level set on who Meaghan is so that people understand. Oh, Meaghan is oh, if that's who Meaghan is.

02:11

Yeah, so I am in technical writer by trade, I actually have been writing for manufacturing since 2008. And I started in a trade publication industry, which was really fun because I was able to talk to a variety of different companies and learn about their products and their processes and share their stories. And then throughout the years, I've entered in the marketing aspect of things and helped industrial manufacturers, talk about their brands, and really bring their story to life and take the boring out of the technical information and humanize it a little bit. But about two years ago, I decided that I wanted to start my own freelance company. So now I'm a freelancer. And that's been pretty fun. And I also started mavens a manufacturing, in hopes to inspire the next generation workforce by sharing the stories of the amazing women who are in the sector, to inspire other girls to come join. So

03:09

noble purpose, I like that great focus must needed type of service and solutions. So I like the fact that when you're in your, your background, I think that simplifying, or the ability to simplify or communicate in such a way that is consumable for people to the manufacturing and manufacturing process, and is very important, because sometimes it's it's, I'll just be real. All flatline. Yeah, I will flatline and a jet second, if it's too hard for me to if I have to consume too many gray matter calories to figure it out. I will, I will, I will just

03:56

Yeah, and we're definitely a sector of acronyms. So if you are not familiar with engineering, or manufacturing, and you hear all these three to four letter, sometimes five letter acronyms you can start to really get confused and think.

04:15

And, you know, the best part about it is it never stops. So here, we're here, and we're talking digital transformation. So number of years ago, it used to be IoT, great, fantastic IoT, and then all of a sudden IoT was the miscellaneous file, which then included AI cloud edge, you know, data analytics, everything that you could possibly imagine is all of a sudden IoT. Yeah, no, that's not it and and, and it never stops the the lexicon continues to expand and if you can simplify, it's great.

04:50

Well, and then it turned into industrial internet of things. So I OT. Just complicated even a little At my,

05:00

yeah, I was okay with IoT I got it I stick a device out on an on a motor and it just starts reading data. And I got that. But what what's what's the industrial component to it? Why why is that so? Doggone important? So with with? What is the problem that you perceive within women in manufacturing? Why is it important for this amplification to occur in women?

05:29

Yeah. So if you read a bunch of the studies that have already been put out one in specifically is by Deloitte, we're only representing a small percentage of the entire sector. So we're around I've heard different percentages, it's usually between 23 and 30%. When you break it down, in discipline, it's even less. So it's one to 2%, sometimes 3%. And the whole thing about innovation and all of these advancements in technology, you really want to have the entire talent pool included when it comes to innovation, and innovation of thought. And in order to do that, you have to kind of include everyone from different groups and different cultures in different areas. And in the United States, manufacturing sector has been predominantly male. It's also been predominantly white men. So how can we change that? And what can we do and there's a lot of different theories of why women have avoided this sector. But you know, now it's a great time to be because we are seeing a lot more women coming in, especially in leadership positions, but we're still not quite there, of having that balance. And that's one of the things that I want to work on. Because I believe that balance, hopefully, we can actually have higher numbers than the guys just because I'm competitive. And I always want to win. So we can get that balance, I feel like we have a better opportunity for more advanced innovations and technology. And that's going to actually help us to on a competitive level on a global level of competitiveness, where if we have a better manufacturing foundation versus other countries, then we can be stronger as a nation and have a lot of advantages for that as well.

07:19

You pretty much thought through this. Yeah.

07:21

Another thing that we need to consider too, is the skills gap. So we have all of these open, opportunities coming up. I think one of the studies said 2.3 million by 2030. Again, that's from the Deloitte study that I read. And if we don't start filling up those positions, we're going to lose some of that strengthen our manufacturing Foundation. And that's a national security threat. So we don't really want to do that. So

07:49

I believe we're already there. I think from a manufacturing from a security from a vital economic, you know, vital economic to our our country. I think that I think we're already there. And we've got we've got to play catch up.

08:04

Yeah.

08:05

How do you when we start talking about women in manufacturing, what do we need to do to begin, you know, inspiring these, these women have to do this to go down that road.

08:21

So I think we need to start earlier at younger ages, and we need to bring, we need to start prioritizing trades. Again. A long time ago, trades were really important, and they had a budget in our curriculum. At some point, though, that was lost. And they were sort of put on the backburner. And we're feeling that now. So we need to reprioritize the trains. And we need to incorporate that in the curriculum in our educational systems. And we need to start younger, so elementary school, middle school, we need to start exposing these kids to some of these trade skills that are very needed. And in order to do that, we need to bridge the gap between manufacturers and the communities that they're headquartered in. And they need to be more involved with what is being taught to our students, and more present, so that when, you know things are coming up, they can show the students Hey, this is what we're making in this factory. And here's some of the stuff that you can learn to help make this product that we're making. I know that you know, in kindergarten through fifth grade kids are not going to care what an engineer

09:34

I'm gonna know I'm gonna argue or push back on that

09:39

here but not know, like, really fully understand what an engineer is. That was the wrong way of saying no, no,

09:45

no, no, no, no, there's no right or wrong, but I have a I have a situation where when I was boy, and in elementary school, and I think this I remember it was second grade, and somebody brought it into film. You about how do you get baked goods to the store shelf? You know, those old ratty one is like, hey, hey, Joe, what are you doing? And this is a guy, and we go, and then I'm making that kind of sound. But it but I still remember it today. And I think that there was there's some value in just sharing, sharing what what is taking place, and I think you're absolutely spot on.

10:26

So like when you ask, so I have two toddlers at home. They're three and four. And they always talk about wanting to be a police officer. And the reason why they are talking about that is because my husband is an officer. And we actually would go and visit him and we would show the firetruck. So anytime you ask them, hey, what do you want to do? What do you want to imagine? They always say police officer firefighter, because that's what they're being exposed to. So if we can take that same thought process, and take things like what you just mentioned, where we're bringing in these videos that show how something is manufactured all the way up to the shelf life, I think kids would get more excited about these opportunities that are here in engineering and manufacturing, because it's not the dirty, dark, dark place that it used to be. Yes, there's still areas that that exists. But there's so much more with additive manufacturing, robotics, automation, it's more advanced technology is more problem solving. And I think the younger generations are attracted to that kind of stuff. Because, you know, they're the generation of technology, they've probably had a cell phone in their hands since the moment they were born. And they know how to use some of the stuff that we had to relearn ourselves because we weren't exposed to it at younger ages. So if we can figure out creative and fun ways to expose the younger kids to these opportunities, I think that's a great way to start. in the right direction. Nicholas, I

11:56

can't I can't agree with you more, because I agree. I think that we have to do a better job. And I think we have to really begin recognizing the necessity for doing more trade stuff. And when I was in high school, yep. I learned how to weld. Yeah, to this day, I know how to weld. Because I learned in high school. And and I think that that's, we just have to do a better job. Because to your point, manufacture is not, you know, a dirty job is sophisticated. It's it's important. And and it's not going away. Right? I just think that your purpose behind it and getting women involved?

12:41

Yeah. So I mean, for awhile, there was a way that schools were guiding boys and girls to a certain career pathway. It just happened to be that way. And it still is sort of happening today, we're getting a little bit better. And it's coming more of a priority in some of our conversations. But one example that I have is the high school that I graduated from, I did an event back in October. And it was a virtual event. And it was to show these kids in the VO tech program, the opportunities available to them from the basics that they were learning in the courses at the high school that they were taking. It was to show them Hey, yeah, these are just the basics. But these basics could lead you to here. And out of the 30 students that attended there was only four girls. And the four girls were only participating in those classes because either their family member encouraged them because their family member was in engineering or manufacturing, or the teacher in the VO tech program actually pulled them out of the hallway and said, Hey, I think you would like this class because of a, b, and c. And kudos to the teachers that did that because that meant that they were paying attention to the interest of the students that they were showing in the school setting. I think we have a lot of work to do in terms of retraining some of the school counselors because there's so much change happening on a continuous basis that school counselors aren't going to know how to talk about some of these opportunities or how to look for other skills that could be transferable over into some of these opportunities within engineering manufacturing.

14:19

I think to your point I think that that was one real challenge because I think that conventional traditional education the way it is today, there is a real disconnect between the speed at which innovation is happening. The importance of of manufacturing in other professions. I don't know if our our school systems all the way from elementary old up are a nimble enough to be able to address the realities that exist in the market today and the needs because I just don't see it and in I think that if I can, or if we can start to educate early on, and not make it as like a bunch of guys, you know, pushing a wheelbarrow, but something really sophisticated, I think you I think you plant the seed of interest and excitement at an early age and it's just a natural progression. Do you agree with that?

15:22

I do agree with that. Because I feel like when you get to a certain point in your schooling career, so when kids are at a younger age, they just have an innate curiosity about things like they want to know how things work, they, they're more, they don't have any boundaries or blinders set up. And then as they progress through school, you know, they're pointed in all different kinds of directions based off of their testing and everything. So for example, I was always good at English. I loved woodworking,

15:54

say, dog got a good, good thing. Yeah, you do, right?

15:58

Why I loved woodworking class. But I was always encouraged not to do that. I was encouraged to do home Mecca, sewing, and I hated sewing, my sewing teacher did not like me at all. And I think that was a missed opportunity for me, but because I always tested well, in English, I was always told, Well, you're going to be an English teacher. And I'm like, that's really boring. I don't want to do that. So I think we need to stop, like putting those blinders on kids, and see what their interests are, and pick up on how that can be transferable across disciplines. Because just because someone's going to English doesn't really necessarily mean they want to be an English teacher or a college professor, because that's what was attractive.

16:41

I taught college and I gotta tell you, I hit it's, it's challenging.

16:45

Yeah, I, I, my sister is a teacher, and I give her all the credit in the world, because that requires a lot of patience, and I just wouldn't be able to do that. So working with kids that aren't my own would be a huge learning experience for my patients level, I think.

17:05

Well, I just think that the reality of the future, from a workforce perspective is clear. We're not getting it done. We're not getting it done the way it is. So what do we need to do? We need to do a lot of I just begun to education. Yeah, Kashinath beginning.

17:26

But I think to what manufacturers need to do, as well as the women that are working within their companies put them in a position where they can go to these schools and have conversations to because when those younger girls see these women, and they're gonna be like, I want to be like her.

17:41

Yes. It's all gone it. How do they get holy Meaghan,

17:47

you can get a hold of me on LinkedIn. Or you can go to mavens and manufacturing.com. And I have a link at the bottom of the homepage where you can schedule some time with me and I'd love to chat with you and learn more about your story.

18:01

doggone good. Her last name Z.I.E M. B. A. So if you go out to I'm sure there's not very many Ziemba’s buzz out there.

18:10

In Chicago. There is, is you're really

18:13

Yeah. So if I go on LinkedIn, and I say Meaghan Ziemba now I'm gonna pull up a bunch of Meaghan Ziemba.

18:20

Meaghan Ziemba.

18:23

Yeah, got that. All right, listeners. That was Meaghan, thank you very much for joining industrial talk. Once again. We are broadcasting from the digital manufacturing symposium in Chicago, Illinois, great venue, great people solving problems. Important important. You need to be a part of it. So put that on your bucket list. So that's important. All right. Do not go away. We will be right back with another great conversation shortly.

18:49

You're listening to the industrial talk Podcast Network.

18:53

All right. Again, thank you very much for joining industrial talk and a hearty thank you to mega Ziemba. You got to check out her podcast mavens of manufacturing. She brings a tremendous amount of passion and desire to help help manufacturing succeed and definitely an advocate for bringing in more women in manufacturing. Absolutely love the purpose. Meaghan brings to the table also. You got to at least for 2023 Go out to transformative media transformative media. They're the ones that put on the digital manufacturing Summit, no symposium, excuse me, get it all confused. And I was very impressed with the caliber of professionals that are that were at the event the desire to collaborate, the desire to educate and really solve or attempt at work to solving the challenges that exist today in manufacturing that is the digital manufacturing symposium. You Go out to transformative media and find out more. They've got a ton of other events. And if it's anything like the digital manufacturing symposium, you will not be disappointed. All right. We're gonna have other great conversations. You have to be bold. Yes. Brave. Yes. dare greatly. Please, please do that. Don't Don't settle for comfort. Settle for sacrifice. Keep pushing. We need you, manufacturers. We need you. Alright, hang out with Meaghan. You're gonna change the world. Thank you once again for joining the industrial talk. We're gonna have another great conversation from this symposium shortly so stay tuned.

The post Meaghan Ziemba host of Mavens of Manufacturing appeared first on Industrial Talk.

On this week's Industrial Talk we're talking to Clair Marceaux, Director at Marceaux Consulting about “The state of Energy, LnG and Project Development in Southwest Louisiana”.  Get the answers to your “LnG” questions along with Clair's unique insight on the “How” on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

projects, cameron, clair, people, community, parish, lng terminal, industry, liquefied natural gas, facility, southwest louisiana, louisiana, world, lng, industrial, conversation, roughly, development, kalka, roadblocks

00:04

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who would keep the world moving. So put on your hard hat, grab your murdy foods,

00:21

and let's go Alright, once again, thank you very much for joining industrial taka platform. This platform industrial talk platform is dedicated to industry heroes all around the world because you're a bold, brave, dare greatly collaborate, solve problems, making my life better and making a world a better place to live. Thank you. That's why we celebrate you. On this episode. We are talking LNG we are talking about development. We're talking about everything. Utilities, energy, you name it with Clair, Marcia. No, I know her as Clair Hebert. Marceaux was her last name. And she brings the lumber she has tremendous, tremendous experience. She's She's a firecracker. Let's get cracking. Yeah, Clair is wonderful. Now if you ever come down here to Southwest Louisiana, you'll notice that there's some LNG terminals. And if you've never seen an LNG terminal, put that on your bucket list because I gotta tell you, I remember the first time I saw an LNG terminal, I think I was fishing. And we were tootling around and about. And you realize the incredible engineering that went into building an LNG terminal, it's you can't stop staring at it. It is massive. And it is an amazing feat. And they are delivering and providing services that are just so needed specially in today's market. But Clair knows everything about it. She's from Southwest, Louisiana, she's been involved with a lot of the economic developments associated with LNG terminals, she's got a utility pedigree, second to none, she knows what's going on. She's an amazing professional, and definitely a paper and pencil conversation in a big way. Now, before we get into that conversation, I gotta put this, put this out there I will, or we will be on site at IMTS, which is the I want to say international manufacturing and technology show that is September 12, through the 17th McCormick Place Chicago, Illinois. And it is if you're in manufacturing, you need to be there. If you are interested in manufacturing solutions, and how to create a more resilient manufacturing, process business, whatever it might be, you need to be there. That is the I M T s conference, September 12, through 17 McCormick Place. And if you want to talk to me, if you're gonna say, Scott, I do but I want to make sure that I that I can connect with you. I'll be there be there on the floor. And we're going to be interviewing a lot of the great professionals that are impacting in a positive way. All of the stuff that's taking place in manufacturing. So put that on your calendar importante. All right. The other thing I want to just sort of point out so

03:27

Arduino ARDU i n o. R do we know they are a new, a new sponsor with industrial talk. So I'm out at their website. And one of the things that I'm always interested in is how do you bring this incredible digital transformation solution to small to mid sized businesses so that they can benefit from all of the wonderful things that are taking place within industrial in digital transformation. Arduino has the solution. And and there are they've been around for a long time they have tremendous street cred they've got an open source solution for you as a manufacturing you and industry if you need to end they've got the resource think at the bench to be able to help you determine and decide what is important to your organism to your line, whatever your organization so it's it's important because the reality is is that you need to be a part of this digital transformation journey and you need to find trusted individuals, trusted companies are doing you know that's a r d u i n o the website is a rduino.cc Find out more. I mean I'm out there on their website and I'm an every time I have a conversation with them. I just sort of route around their website. They've got everything, all the education that you need. Arduino big time. You eat them. All right, let's get on with conversation. Clair reached out, I worked with Clair in the past. And it was a great experience she is she has the finger on the pulse of everything that's sort of happening here and in Louisiana from a development perspective, and just tremendous pedigree when it comes to energy, utilities, and she knows exactly what's going on paper and pencil Most definitely. And reach out to her. I highly just just just gotta go. It'll be out on industrial talk, trust me. But you just got to go to her LinkedIn profile, reach out to her and and be a part of her network because she, she really does. She delivers value added value content, valued insights. And again, if we are about education, and collaborating and innovating, you need to constantly connect with people like Clair. All right, let's get on. Enjoy the conversation with Clair. Clair, welcome to industrial talk. Thank you for reconnecting with me. God, God, it was exciting listeners share this out of the blue. Clair just reached out. And like like it just a flood of history just sort of went right into my head, Clair, thank you for doing that.

06:20

Thank you for welcoming me. It was really good to reconnect with you. I appreciate it brought back some really good memories. Yeah.

06:27

Yeah. What was it was like LNG stuff. What was our What was our connection? I can't remember.

06:34

It was development of various project ideas in in Southwest Louisiana and part of the energy transition revolution, whatever you want to refer to it, as I'm happy to consider, but yeah, just working on projects and finding ways to amplify what was happening, and it's still happening.

06:53

And it's happening like crazy. Do you find and I'm sorry, for digressing, listeners, we're gonna get into the conversation, however. Is the capital available out there? I mean, is the money sort of flown down here in Louisiana, or

07:08

all signs point to yes, projects or projects are still under development. You know, we've got roughly 50 billion already in the ground projects that are exporting liquefied natural gas. Each day, it changes in terms of the United States producing or exporting more than equal to Australia, Qatar. And so it's a the charts fluctuate daily, but we're right up there. And that's being driven by that roughly 50 billion in liquefied natural gas export project development capital expenditure, then we're looking at another 40 billion plus in projects that are under development, they're waiting for their federal energy regulatory commission licenses, they're waiting for their final investment decisions to be made. You know, these are projects that are well years into development where there waterway suitability assessments are done there right of way for pipeline has been approved. These are projects that are 456 years into development that are waiting any day really,

08:11

this is all in the Kalka Shu parish area is that where all this money or

08:15

where so let's be clear, this is something that's really important to me. Cameron parish, Cameron, Cameron parish, which is the second largest parish in the state of Louisiana and land area, and has the second smallest population we're roughly 1300 square miles in Cameron parish. And I say we because that's where I was born and raised and live there now. Cameron parish is home to and for those who are geographically challenged or not familiar, if you imagine that Louisiana is shaped like a boot that one would wear on its foot in New Orleans is the toe. Cameron is the heel. Cameron is right up against Texas and the Gulf of Mexico, making it a very strategic location. It is immediately south of campus you perish. However, there aren't any exporters of liquefied natural gas in Kalka Shu. So they're all in Cameron that's shinier energy, their Sabine Pass facility, Cameron simper, Cameron LNG and hackberry and then venture global LNG with their Kalka shoe pass facility in Cameron. So that Kalkaji past refers to the maritime designation rather than it being anywhere but in Cameron parish. Yeah, so and then there are additional there are projects that are under development there. Delfin LNG which is proposing a floating liquefaction facility. expansion for Cameron LNG expansion for venture global LNG G to net zero Commonwealth LNG all of those projects are in development currently. All in camera, correct? Yeah.

09:54

Yeah. significant problem. And then from that humble location shed, how much of the LNG I mean, you spouted off some stats when we first started, but the majority of the exports come out of that area.

10:12

That's correct. Yeah, if you if you take a look online for to track, liquefied natural gas export, significant amount is coming, you know 78 million tons a year is coming right from Cameron parish to places around the world, the Asian market, the European market since the conflict in the Ukraine, we've seen another uptick in how much is leaving, neverminded what what's being used domestically coming from those facilities. What puts the United States of America in a position where we are strategically secure in terms of energy production. Camera perish is a major driver in in that happening. It's also home to one of the to one of the nation's two strategic petroleum reserves. Roughly 700,000 barrels of capacity are housed there. The Strategic Petroleum Reserve, Cameron Parrish has 78 miles of the Gulf of Mexico coastline, on the northern Gulf 44 miles of the Gulf intercostal waterway, the GI WW, roughly 33 miles of the Kalka ship channel, which is deep water. I mean, the reason why these projects are focusing on this area is because of immediate access to the Gulf of Mexico, deep water. But perhaps one of the densest natural gas pipeline networks, arguably, in North America, perhaps in the world, when you take a look at natural gas pipelines, from a national perspective, you can't even see the state of Louisiana southern part of Louisiana. It's it's a significant draw for projects that are looking to develop energy related projects. Also, our our community, not only in Cameron parish, but in Southwest Louisiana in the state of Louisiana, has a solid track record for supporting smart energy projects, projects that are considering their impact on the environment and the community as a whole. We've had tremendous opportunity to prove that we can be wise about our choices, that we participate in things like waterbay, waterway suitability assessments that the Coast Guard oversees for these projects. We want to be strategic partners, we want to actively engage. And so that's what you've seen with us

12:48

what and for a definition, what a smart energy projects giving.

12:53

Yeah, so I'm not using it as a in a Webster's Dictionary sort of way. I mean, choices being made about projects that include local vendors, suppliers, subcontractors, local government entities being making a choice to be inclusive, rather than exclusive. Create developing a project under some Vail being out and open, talking with locals from everything from site selection to. And I don't mean it in a smart growth type of way, although I welcome that. Not in a an industry sort of definition, simply doing the right thing is,

13:37

and I think that industry gets a bad rap, I think that it's just natural part of their culture to do the right thing, you're not going to get an industry that's going to go there and say, Alright, we're just gonna dig this whole thing up, and then it's gonna throw some garbage in there. And, and and everybody's gonna be just absolutely happy with that that's not the case. And I think that industry gets a bad rap. And you just sort of point that out. This, given the fact that, let's say, you've got about 90 billion and I keep looking at my notes, so don't don't be distracted, because I'm not as smart as Clair by any stretch of the imagination. So you got to run 90 billion is sort of floating it's going in that direction, Cameron parish, wherever it is on there, it requires a a significant community involvement, because many of these companies Yes, can't come rolling on in with their army of things. They got to they've got to work with the community. Can you sort of expand a little bit upon what that means?

14:32

So it means many things when a project that is a $33 billion project, or 15 billion or 10 billion or 4 billion begins to investigate how they become a part of the community. It starts with things like visiting with local permitting offices, understanding how much of a particular parish for our circumstances in Louisiana No, we don't have counties we have parishes. very rudimentary things that that, from an industrial perspective, like, what is the capacity of the municipal water system? How do I fully understand that? How do I integrate myself as a project into that system? How do I have conversations about where the these are? And I realize these are very what might seem like simplistic things in a very rural community with only two lane highways, how do I navigate 5600 people coming in to build my facility with school buses? On two lane roads with no shoulders? How do I begin to visit with the local sheriff's department to understand what some of their concerns might be this is, you know, as a community starts to have projects like this come in, it's the the spectrum is large. It's not just what is the global market for my product? And how do I get access to work? It's all those things. Certainly, it's so much it's drinking from a firehose, but if a project is going to position itself well, and Ally itself with the community, wherever it is in the world, there must be active, constant, consistent communication with that particular community where that project is actually locating and then expanding from there sometimes into other states, finding out what the issues that that community is facing, for example, in Cameron parish, it is hugely coastal protection and restoration. The projects that I mentioned, have all understood that for their longevity and project success, they must face the question and answer it honestly, about how they're protecting their site, their investment, their, you know, 33 billion, whatever it might be, how that you know, what risks, every you know, this every project is in constant risk assessment and risk management? Well, each community that a project goes into, there's a whole new set of risks, and becoming an integrated part of a community, in my estimation, is the single most effective way for a project to reduce their risks. That's the name of the game for me,

17:36

the fact that Cameron Parrish there was, there had to be that one company that was a trailblazer, they said, Ah, this area is great. It's it has good coastal access, it's got all of the little components. And now I got to go down that road and work with the community because I think that I want to invest down there. That was the real Trailblazer, subsequent projects, and the knowledge of the communities has been elevated, because now they know like, yeah, you just got a $33 billion, one down here, we understand your water challenges. We understand this and and and so it just becomes a little bit more efficient from from an from an investment and risk perspective, right?

18:19

Absolutely. So when so that trailblazer for us in camera Parrish was shinier energy with their Sabine Pass facility. And they are they're truly masters, they broke ground on an import facility. Back in the early 2000s. The market changed and they swiftly responded and became an exporter of liquefied natural gas. They are certainly a model, if you will, not only in our community in the state of Louisiana, and Texas, they their Corpus Christi facility in the entire Gulf region in the United States of America, they are setting the bar in so many ways and one of the things that they have gotten so right, is their community engagement, meaningful community engagement. So they have selected as part of their team people, you know, the cream of the crop in in our communities to represent them to do things like create leadership programs for our youth to help to stabilize what might be the the oldest brick structure in Southwest Louisiana the lighthouse that Sabine Pass, they're, they're actively engaging, they're they're pouring dollars into workforce development and progress programs at our regional university, a four year university into engineering programs into our technical community colleges. They there really is has not been a limit set on how well they're they're willing to engage with us. and be good scouts and leave the place they found better, far better than they found it. And that starts to extend Scott. So the, the extension of a project has such far reaching potential implications extends to the engineering procurement and construction contractors, it extends to the maintenance contractors, the opportunity for local vendors, suppliers and subcontractors is

20:31

so

20:33

large, it's almost can't be measured. But it goes into these kids that are in kindergarten now may be working on these facilities experience that may get them an opportunity to travel the world and work on other liquefied natural gas export facilities. But it doesn't stop it's opportunities for mom and pops who maybe thought they would never engage in that high level of industry, gas stations. It's just when when one stops to think about all of the opportunities, you know, I for when I start to wonder, are we really taking full advantage of all of those?

21:16

That's so interesting. Wow. Because I, I remember the opportunity, I had to go down there to look at one of those LNG terminals, they are you can't keep your eyes off of that they're massive. And I think the story that has to be told it is the reality that shinier, and the positive impact from K all the way up into whatever is having and let me ask you this one question. A granted, I've been down there. And these terminals just don't build themselves. So there is a lot of stress and strain on the infrastructure. How does how does it project deal with that? And how does a community deal with that? I mean,

22:03

by by working together by, by honestly and truthfully communicating with one another, with on both ends, what are our shortcomings and perhaps how can we overcome them together, whether it's transportation, infrastructure, whether it's locating the sites that will help to support these projects, for lay down for parking, for access to food services, look, we are density is so low in Cameron parish, it might be five to six people per square mile. We before Hurricane just to give listeners an idea of where we, where our population was and where it is now. So prior to Hurricane Rita, which made landfall about five weeks after Katrina, in 2005, our population was somewhere in the neighborhood of 10,000 people in a roughly 1300 square mile area. Fast forward to before Hurricane Laura, which is August 27, of 2020. It was a near Category Five tropical system that made landfall six weeks before Hurricane Delta, about 12 miles away. We've been hit pretty severely in recent times. So our population in August of 2020, was roughly 7000 people. So we had gone from 10 to seven. And then hurricane Laura knocked us down again, we're roughly 5000 People parish wide. One of these projects at its peak, had 12,000 construction workers in our community every day. Now that was a peak that wasn't the entirety of, obviously, but I say this to let you know that our population about that time was 7012 1000. Construction workers were with us daily. So how does one feed 12,000 people? How does one ensure that all 12,000 of those people have the various personal protective equipment needs that they have? What if someone's hardhat gets cracked? Who is onboarding those people? This becomes a significant strain, not just on, you know, the the 60 or so large buses that are coming in to take those vehicles off the road, but also the vehicles, where do they park? How does water get to them to ensure that they're not facing any issues with heat and hydration? It goes, Do you see how it begins to be an an eye? I fully recognize that this is not just these are not just questions that an isolated esoteric, extremely rural place must face this is Where every project like this is import facilities as well. So it's, um, if if these projects are not having regular conversation with the economic development, community development, local government leaders to understand, but this is how much water capacity we have, you know, these are these are arid This is a 100% unincorporated place. So there are no municipal boundaries. We do have municipal water there we have a mix of Entergy utility service and a rural cooperative. What are their capacities? Are these projects do not all generate their own power?

25:50

agreements have been negotiated? That's one thing. Let's just take that example, Scott. Power Generation. Yeah, so these projects are created to provide liquefied natural gas to various countries around the world. And they require power, it may seem like a very simple concept, but they require power construction power, they require power for their administrative facilities, and Nevermind the load that they require to generate the liquefied natural gas that's going to travel the world and provide the energy to other people. So it's this constant? Are we in balance? Are we imbalanced from the local community and what we can provide or not provide? Yeah, so it's, it's so many components, it's workforce development, it's identifying people within a community who may have some traditional oil and gas industry experience that could be their their experience, their knowledge and skills and abilities could be amplified or tweaked to work right there. Instead of finding people from around the world, how about we find people identify people who are qualified or almost qualified talent? And if they're not qualified, what do we do to create an opportunity for them to become qualified? Yeah. And that applies to individuals that applies to local vendors, suppliers and subcontractors. It's um, it's a very all encompassing, it can be if projects are willing to integrate into the community and allow the community to do what it can to solve some of those problems.

27:38

I think you bring up a really good point, it's not just the impact to Cameron Parish, and how you, you know, develop a project in that area, you can pull back and say, here's a model, this model can be applied to other areas around the country who are thinking about investing in and being able to this is a successful model. And I agree with you 100%. I think that there's no way you're going to be able to invest 33 billion or 10 billion or 5 billion or 8 billion, whatever it might be, without getting that community, the local community involved. And yes, where? Where's the roadblocks? What, what, what are the challenges because I'm all in I feel like, I'm just like, Yeah, I'm gonna carry the flag. I'm ready to roll. You've done a great job at that. But there's got to be roadblocks can't just all be pink elephant and bubblegum.

28:35

Yeah, not pink elephants and bubblegum, although I do like those things. So he made reference to an elephant. One of my mentors would remind me that the way to eat an elephant is one bite at a time. And what I would say in response to that is first thank you for those kind words. But anybody who works in the arena of trying to make what's going on with these projects, the best that it can possibly be to, to really take a look at this and extract the best practices so that others can learn from us. It's it's not easy. It's not bubblegum, it is. It takes a commitment. First to the community, the people who live there. It takes a willingness to, despite sometimes there being friction or frustration or a roadblock, as you mentioned, the willingness to work together to find ways that we can agree on things. And I operate and perhaps too, Pollyanna, but I operate with the notion that everybody is my friend until they show me a reason that they're not. And I think if we we approach these kinds of complex circumstances with the outlook that things are going to be better than they are right now today. And things might be really difficult as we navigate through the construction of, say, a 1000 acre site with 1000s of people who are not from that particular community. You know, they that's, I think it all goes back to open communication. Yeah, and inviting one another to be at the other's table. So when a project comes into a community, like the one we're talking about, and, and all of these projects, it's not just one project. You know, success breeds success. So these projects are just their nature, attracting the attention of others. And so there's going to be even more activity. So just as an example, our commercial fisheries industry in Cameron parish, at one point, we led North America in the amount of landings for not only fish and saltwater fish, that's consumed by others around the world, we lead the the Pogi production, which is an oily fish that's used in things like mascara and lotions, and is still one of the largest catches in the Gulf of Mexico is off the Cameron coast. There needs to be a conversation and there is in many ways, with those commercial fishermen, with the people who are catching oysters that are going around our country that are that are feeding people, you know, what, what will they tolerate? They were there before. How does that that sometimes is a conversation that gets lost. And my role in the past has been to bring people to the table to have the conversation. Yeah, the parties may not agree. But they're operating in the same space, and the opportunity. So that place happens to be a place where traditional oil and gas had shingles from every major in the world at some point. So we are familiar with the intersection of industry and the environment, being an opportunity for people to make a living. And that's the thing we got to keep focusing on.

32:35

See. And I what's interesting. Speaking of fishing, I remember going and chartering a boat out of hackberry. What do you brought up? Oh, yeah, absolutely chartered a boat. Yeah, absolutely.

32:47

And what was that experience? Like?

32:49

Excellent, was excellent. Like, come on, you got you got to do that. It right

32:55

there in the midst of that development is the point I'm getting at is those things can work simultaneously, for the benefit of all parties involved. And I just refuse to believe that can't

33:13

spot on. And I think that what you're doing is is really important, I think that the model that you've laid out, can be applied pretty much anywhere. And I don't and I don't think I think you quoted was saying everything is local for projects. It is. And if and with all of the moving pieces and parts and not getting people at the table and miscommunication. That's a risk. So just do it upfront and and have everybody rowing in the same direction and the success. We have to wrap up now. Yes. How does somebody get a hold of you?

33:46

So, yeah, LinkedIn is probably easiest. If someone simply sends me a message I'm happy to as quickly as possible reach back out. Happy to have the conversation and and be useful. I think that's what Yeah, everyone I've encountered, right? Just useful. Yeah.

34:07

Her name is Clair a bear Marceau. Clair h e b e r t Marso is M AR, c e a u x, pronounced Marceau. I'll have all the contact for information for Clair out at industrial talk, Clair, you were fantastic.

34:26

Well, you my friend are fantastic.

34:29

Ya know,

34:31

you're a once in a lifetime kind of personality.

34:34

That's right. Hi. Oh, man. All right, listeners. We're gonna wrap it up on the other side. We're gonna have all the contact information, so do not go away. We will be right back.

34:45

You're listening to the industrial talk Podcast Network.

34:50

All right. Thank you once again for joining industrial talk. And once again, thank you, Clair, for sharing your insights and wisdom. Remember, remember Go out and connect with Clair, you will not I mean, you will not be disappointed. She is an absolute wealth of knowledge, tremendous professional, and a must connect with person. So make that happen. Connect with Clair. Again, we're going to be broadcasting on site IMTS, September 12 through the 17th of Chicago, Illinois. And if you're in manufacturing, yes, yes, you need to be there. You need to be connecting and collaborating with all of the individuals and companies that are there getting solutions to help us survive help you be more resilient, whatever it might be, make you a better manufacturer. Absolutely. I am. TS is the conference. And it is September 12, through the 17th. All right. Industrial talk is a platform. And it is a platform that is celebrating you. We bring out the human components associated with each industry professional, that's important. And you are doing incredible work. Please go out to industrial talk, get involved in on the podcast, let's have a conversation. go to these events. I've got a bunch of events that'll be added on site. And so you're just let's let's let's tell your story because it's important. It's important for everybody to hear it. Alright, people, be brave daring greatly, as I always say hang out with people like Clair, and you will be changing the world. Thank you very much for joining industrial talk we're going to have absolutely again, have a great conversation shortly. So keep it going. Let's keep going

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On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Bettina Rotermund, Head of Strategic Marketing – IoT with Siemens about “Mentoring, Supporting, Advocating and Encouraging more Women in Industry”.  Get the answers to your “Women in Industry” questions along with Bettina's unique insight on the “How” on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

patina, siemens, industrial, bettina, technology, people, iot, female, male, diversity, tx, problem, digital transformation, speak, step, find, working, customers, order, listeners

00:00

Industrial Talk is brought to you by TxOne now you know cybersecurity is important if you're on this digital transformation journey, TXOne networks has the solutions for you. And you're saying to yourself, Scott, they're going to be complex, they're going to be difficult. No TXOne's taken that into consideration. And they provide a suite of solutions that truly meet your cybersecurity needs go out to TXOne dash networks.com and find out more, you're not going to be disappointed. Also industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT consortium brings that all together, you need to be a part of this community. You need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org. Find out more again, you will not be disappointed. You're just going to be happy. All right. Once again, thank you very much for joining industrial talk. We were on site at IoT solutions World Congress, Barcelona, Spain was the location absolutely excellent event. And that's where I connected with Bettina Rotman and she isn't, you need to connect with her you need to go out to LinkedIn, you need to find Bettina, you need to just be a part of her network because she is an absolute digital Rockstar that must, you must connect with because you're about to change the world and she's changing the world. Also. Siemens just launched this accelerator. I'm right on the website right there. Right on the website. And it's the open digital business platform for accelerating your digital transformation. Yeah, right there. You need to find out more you need to learn more, there's a button that says learn more, go out to siemens.com Find out more reach out to patina because this conversation is absolutely wonderful and it is Women in Technology is the subject so enjoy the conversation with Bettina.

02:24

She's, uh, You're a legend. Again, I'm gonna go back and I'm gonna, I'm gonna put this on in our conversation just because you are a legend. I met listeners I met patina. Virtually, she blew my socks off. She's got massive digital skills. And and I don't know how she does it. And she's able to communicate it in a way that even I understand. And that's quite a challenge. How you doing Bettina?

02:49

And now I'm blushing

02:51

out here. Shut. I'm doing well. Thanks, man. Check it out. Yeah, I'm having a great time. I mean, the hacky. I'm like the guy that brings the six pack of beer, I don't really have like, Hey, he's a fun guy.

03:05

I can help you to digitalize the kitchen

03:09

digitalize the six, then let's just make it a case. That was just leveraged. Yeah, we didn't get we didn't get a chance to go out for your leaving tomorrow. I'm going to say you live in a day. That's right. We didn't get a chance to have a bourbon or anything from that is a problem. Because you're a busy person because everybody wants to talk.

03:32

Because I'm busy to talking to other great people and getting inspiration and exchange and finding similarities and working on new projects.

03:42

To Ben, you're just you're just an awesome person. All right. For the listeners, let's do it. Again. If you have not caught her original conversation on industrial talk, go out to industrial talk.com type in patina, you'll find her because she's the only patina out there. Going forward, if she's the only I'm not going to have any other patina something just to push them away. I've said no. But Tina's will give us a little background real quick, but you know who you are and about women in tech. Exactly.

04:11

So I'm a Bettina Ottomans. I worked for Siemens now for four years, which is two years longer than my average tenure with companies who speaks for Siemens, and pretty well. I'm responsible at Siemens for the strategic marketing in the sector of IoT digital transformation and business transformation.

04:29

mouthful. It's a mouthful. Yeah. You're the one that can do it. That's

04:37

actually I have a great team. I have great leaders around us. We have bright minds. We work super close together with our customers and partners. That's a it's a real it's like the biggest playground I could have hoped for. So I'm very happy. I'm a happy camper. Where

04:53

would you what is cool about the whole thing is that there's a lot of buzz around what's happening with digital transformation and in all the technology and the innovation that's going on, you know, everybody's saying, hey, I can do this and do this. And the use cases are getting developed. And they're everything is just all wonderful and exciting. You know what the problem is? The average guy like me, who doesn't have the, the intellectual horsepower, like you is hard, I have a hard time keeping up with all of the changes and all of the things that can happen. It's just there's a velocity that I just I really do.

05:27

The change is unprecedented. And that's for sure. And that's not only the change, it's the complexity that yes, so um, we did a lot of surveys, and we talked to customers and did a lot of deep dive workshops with customers to figure out what is it that they truly need. And usually, when you talk to customers of your usual visits, they report on the symptoms that they see in that they experienced, but sometimes it's not, most of the times, it's not the root cause. So it really takes time. And this is to make approach to go deep. And to figure out what are the underlying patterns that hinder people who do IoT or to be successful or to change their operations for the better. And so this is where we help. And this is where we come in to say, here is a place where you can see this is the art of the possible, other people have done it before, which make it more easy to adapt to what is already existing and what is proven and to move on from there and not starting from scratch. Yeah,

06:23

I think the market is screaming for that. I think we've got to venture beyond the hypothetical, yeah, I can do this. But where, and have the real, something that's touchable smelled like, there it is right there. And it's doing this, and this is the value proposition and recognize that I see customers, they're all dealing with their own set of challenges. So you got to start there to figure out what the problem is, what they're looking for, and how to solve it. But then, you know, be able to use some use case. But that's not what we're going to talk about. We can we can definitely riff on that for a long time. But I don't want to talk about that. I want to talk about women and technology. You're here you were at this conference, you were on a panel talking about women and technology. Can you explain to the listeners what that what that was? First of

07:09

all, it was great fun, because I had bright, super intelligent, powerful woman or like just an A Polina and Alicia seen a Paris and an instance of kowski around me, and Jessica, and Lisa being CEOs of relayer, and a rebellion. And the fun fact is, we all showed up for the, let's say, pre read to this thing in bright red colors, and everybody, you know, by design, but individually. And we just said, Yeah, we're here to make a statement on why we need more diversity in the sector, and how we can help and that we are up for leveraging our personal platforms in order to do this. So

07:50

I think it's a no brainer, don't get me wrong. I I I'm just looking for the right person, the right insights, the intelligence, the smarts. So is there still a reluctance to? or is there an encouragement to direct women to technology? What's What, what, what's the beef?

08:14

The problem is multi fold that makes it so difficult to tackle because you have systemic issues, you have individual issues, you have geopolitical issues. I mean, the easiest is to say, let's install a quota and then it will be cured in a couple of years, which probably is not the case. Because if you installed the borders, but then you do not have then female leaders that feel belonging to the culture and feel happy where they are. It's never never going to work. So you can look at is there a diversity, and I mean, for us also, at Siemens diversity is so much more than just gender diversity, we talk about diversity, inclusion and belonging. And that means everybody is welcome to the party. Everybody is not only allowed to dance on the party, but we want everybody to dance in order to enrich our culture. Because we not only believe we see proven by a lot of studies, the more diversity means the more resilient the more sustainable, the more successful solutions. So but I mean, for society, it's the easiest to look into gender diversity first, and maybe we'll stick to that. The problem is, if you look at a typical pyrometer, and you want to have more leaders on top, you need to grow them from the bottom and just falling from the sky. So actually, it starts in school. It starts in how kids are taught mathematics. Then it starts on what is the perception on the technology sector. So I dropped math in 12th grade because it just simply wasn't a good at it. I couldn't find any meaning is

09:50

okay, whatever exactly what

09:53

people perceive or what females perceive if you want to go in technology, you need to be an engineer and you need to be good in mathematics. This is the the chain that basically, this is what we what we present to the outside world. So there is so much more needed in technology, you need UX UI designer, you need customer succession managers, you need to have people that understands the buyer journey in order to present them the right portfolio to match their their needs. And there's so much more needed. You need management skills, yeah, you need to have social skills like hell, because in order to be able to reduce this complexity, and to maneuver through ever getting more volatile times, you need different skill sets. But this is not what we talk about technology to the outside world. And thus, also with a lack of role models, young females look at the thing says, there's nothing in the form. And this is why we are lacking people, we are lacking young female talents moving into technology, and then then comes to the systemic issue. And then they need to move all through the hierarchies of the super companies that we see and need to stay there and not being you know, completely disappointed by, I cannot work flexible. I want to become a mom who's taking care of the kids, etc, up. So there's a lot of issues that we have to tackle. And also when it comes to the systemic issue of the bias that we all have. It is a young female talent would say something and then somebody else will he phrase it 30 minutes later, and then it's got to be his idea. There's less protection in the way. Okay, thanks

11:31

for just repeating what, Jessica Nina, Joe,

11:36

whoever said in the first place, this is something that is also very hard to tackle. And this is just only one thing. I can report on incidents I had years ago when I entered the boardroom, in one of my employers. And then somebody said, Oh, the decoration is entering room. And so this is something I say okay. That he does. And that is either your, your prep for that, yes. Okay, I take it with a good portion of humor. And let's, let's see, this is laughing in the end. Or you just, you know, you're hurt by it, because it's like, it's like sandpaper on your skin?

12:16

Yes, I just, I think it's fine. To try to unravel what you were saying. I think one of the things that I gravitate to is is the the education component, instilling that passion in the beginning, having the institutions that have the education institutions that, that encourage that I think that that's a that's so important. And to your point. I mean, to, you know, you don't have to be a whiz at at math, I wasn't. But then you know, you have other skills and other abilities. But I think that encouraging from a from a young youth on up, I think that's incorrect. Let me ask you this about Siemens. With that said, you've got a culture you've got certain passions about, about that diversity, inclusion, all of that good stuff. That's all fantastic. So how does Siemens an organization, be able to take take the women, the woman the workforce, and then begin to work them up? There's a program associated for

13:15

that. We have several programs, because they are not always working on a global scale. Yeah, you need to take the local circumstances into consideration. It might be something working in the US, but it's not working in India. Yeah, because the social setting and context is completely different. So there are a lot of local elements and activities, there is a global equity program that we that we launched, and that has a lot of sub segments and sub activities, in order to really dig into all the different areas that are just mentioned, there you have a bias, you have the opportunity to source the talents in and make them grow, so to speak. And that is it has completely different facets. And that also is very nice, because then the young talents can look into where do they feel belonging? What does what speak to them in terms of the activity that they then also can choose and are maybe also eligible for. And for us, it's very important also to put the role models in place and the role models is not just somebody like me, who's fighting for the ones that are stepping into my footsteps, but it is something about male advocacy. And that is what Jessica Polina yesterday brought up it's not about male allies because male allies is just like, Yeah, I would jump in if need be, and but it's more a passive role that that is behind it. If you're talking about male advocates that are male making an effort in order to help young females rise and thrive, and this is what we also look for, what are the male advocates that make an effort that make room and space and share their knowledge and I happy in order to to make young females thrive in the organization?

14:57

Is there a mentor type of outside Get the mail, I get that, yes, they've got to step up, they've got to not whatever, they've got to be supportive and all of that good stuff and help. Is there a mentor program that lets say, hey, Bettina, mentored her or whatever it might be?

15:14

Yeah, that's, um, we have this. And we have that in literally every business unit because this also designed around what are the needs in that business unit that help female rise to the top now. So you need work skills, you need soft skills and personal skills and that all needs to work together. So I personally am involved in two programs, the one is the sponsor her program, yeah, where you find the senior exec where you find senior leadership people, male and female, and you figure out who chemistry wise and knowledge wise or the best to each other. And then you have the sessions, you have counseling, you have coaching and mentoring sessions with these young talents. And that proves to be super successful because you come from the same area, you know, what's working, what's not working, you can share your knowledge tool, you understand what is the specific situation that person is in, and it's easier. So that's the one thing that's working in a lot of areas and a lot of flags, which I'm heavily involved in, I love this working, because also I get so much back from this young talents, and learn from them the same as they might learn from me.

16:28

I'm a big fan of the youth insight.

16:31

Yeah, and it's not only us, um, sometimes the gap in age, it's not even that big, but it's the gap in the hierarchy. And that comes with totally different shapes and sizes. Yeah. And the second thing that I'm doing, I'm active in our grow to blow network. And that is a women for women, no female for female network, where we find also sponsors and coaches and leaders that help other other people find. And I mean, we look at it and says, yeah, that coaching is a nice thing. But it's really does make a difference to the lives of so many people. And I'm just giving you an example, in one of my sessions that I had speaking in front of a bigger group of these coaches, a young female stepped on set with Tina, I needed advice, do you recommend adapting to more male behavior in order to be more successful in the company? And I was just like, yeah, there was, No, I have to digest it. And I said, Give me a second to think about it. And I in my, in my mind, there was this swirl of what does that mean? Does that mean she needs to speak and low voice? Does that mean that she needs to show up only in decent, black, gray, white dresses that she needs to make? A you know, whatever? cut her hair? I don't know. So there were a lot of things in at the same time in my mind? And the answer was, Don't you dare.

18:00

Beautiful. I was getting ready. I was so I was holding my breath. I was gonna say You better not say yes. Because I was.

18:07

Yes. So for me it was that everybody was looking at me. And I said this is this will be two steps back. Don't do this. Whatever you need in order to thrive and to excel and to feel strong and having somebody your back call me in any way anytime. 24/7 I'm here. But we need more diverse thinking behavior. We know, we know, we know that diversity is success criteria for the future. So what happens if you copy male behavior, this is making it even worse. So this is not what we want. But we are living in this in this friction time. Yeah, we're seeing declining the one leading culture and making room for other cultures that move in and in this X in the middle of this is the friction phase. And this is where everybody has it. And that's why you cannot step back if you need to step up. And my job is to make sure that the young females have a problem solving pool that they can tap into and say if this situation occurs, I'm proud because I have spoken that group with patina and I'm stronger I feel much more practical this one and it can stand the storm if it arises. So this is what we all need to do stepping up and making an effort in order to work against the bias and making these young teammates

19:27

your rockstar. I do I think you're I love that kind of guy. Yeah, you do you're you're pretty spectacular. Because I think you're you're you're hitting on all cylinders on on all of these topics. I was just when you when that young lady walked up to you and said Do I need to be more I would say no, no, no, no, no, no, no, no. I don't want to I don't want that. Never ever. So somebody's out there saying gosh, I want to know more about patina. How do they get a hold here?

19:57

I'm easily to find on LinkedIn. It's a Tina. or testimonials from Siemens Sue.

20:03

And do I have to say it like, because I won't because I can spell it. It's gonna be out on industrial talk. Exactly. See what I tell you listeners. Again, she does not disappoint at all. All right, again. Thank you. Thank you. Excellent. All right listeners we are once again day three IoT solutions World Congress, we are broadcasting live great venue, great people, great professionals like Bettina, all around here. So put that on your bucket list. We are going to wrap it up on the other side. So do not go away. We're going to have all the contact information for patina and then some at industrial talk. So stay tuned, we will be right back. You're listening to the industrial talk Podcast Network.

20:53

Again, thank you very much but Tina for being on industrial talk. You are a rock star at Digital rock star. Thank you very much. Thank you for what you're doing. Thank you for speaking about women in technology, important conversation. Excellent job. Also listeners go out to siemens.com Siemens accelerators out there right on the homepage right there with the Learn More button. This is the to accelerate your digital transformation. Yeah, you need to be in the digital transformation game you do and you need trusted individuals to help you with that journey. That's right patina team Siemens. absolutely a must wonderful industrial talk is creating a platform a platform dedicated to industrial education. Please support us in every way possible. All right. Be bold. Be brave. Yeah. dare greatly you guys are are just absolute incredible individuals you in industry. So hang out with people who are bold, brave and daring greatly in you're gonna change the world. Thank you very much for what you're doing. We're gonna have another great conversation shortly.

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On this week's Industrial Talk we're talking to Ann Dunkin, CTO of US Department of Energy about “How the DOE is assisting in the digital transformation of the Energy and Utility markets”.  Get the answers to your “Energy Transition” questions along with Ann's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

grid, power, DOE, industrial, doe, conversation, charging, digital transformation, manage, latency, assets, security, energy, people, tx, utility, iot, part, complexity, chief information officer

00:00

Industrial Talk is brought to you by TXOne now you know cybersecurity is important if you're on this digital transformation journey, TX One networks has the solutions for you. And you're saying to yourself, Scott, they're going to be complex, they're going to be difficult. No TXOne's taken that into consideration. And they provide a suite of solutions that truly meet your cybersecurity needs go out to TX, one dash networks.com and find out more, you're not going to be disappointed. Also industry IoT Consortium. At Industrial Talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT Consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org. Find out more, again, you will not be disappointed, you're just going to be happy on this episode of Industrial Talk live. Ann Duncan is in the hot seat. She is the Chief Information Officer at the US Department of Energy, and also the Digital Transformation Lead. And we're going to be talking about utility, digital transformation that market, it's an incredible conversation that you need to be aware of also events that I will be broadcasting on site. So put those on your calendars, we're going to be talking about those, and how to get involved with this ever expanding ecosystem called Industrial Talk. Let's get cracking.

01:56

Hey there and thank you very much for joining Industrial Talk the ever-expanding industrial ecosystem of leaders and problem solvers, making our lives better, you need to be a part of the Industrial Talk ecosystem. It's fun because you know why we are dedicated to education? Yes, check. We are also dedicated to collaborating because we don't have all the answers, you don't have all the answers, but you need to collaborate with trusted professionals. And finally, innovate, we also have to innovate, we also have to continue to push that envelope and digital transformation is definitely a conversation that is always being discussed on Industrial Talk. So get involved. All right, we've got a couple of things that I want to make sure that we get out. First one, I talked about some events that if you want to be if you have a desire to be interviewed on Industrial Talk, we have a great time, we're going to be at a couple of events. And if they're on your calendar, that's great. If they're not put them on your calendar, the first one that I want to be able to put on your calendar that we're going to be at is at MWC. That's M WC. And it is September 28, through the 30th. And if you have any, if you're gonna go there, and you're gonna see me, let's coordinate and let's schedule a time for us to have a conversation on site. It's a lot of fun. The other one that we're going to be at is IMTS at a September 12, through the 17th. Again, if you're going to be there, look up Industrial Talk, let's get you on the calendar, and let's get a conversation rolling. The next one that I want to make sure that you have out there, this is pretty cool. This one is the 13th American manufacturing strategy Summit. It is also October 11 through the 12th. And it is in Houston, Texas. Look at it go out to it, and you're gonna have all the information out on Industrial Talks, all the links are out there. But consider because we got to be about the collaboration, we've got to be about that education, bringing it all together. These are great venues to be able to do it. And finally, we're gonna do it again. We're going to be at IoT solutions World Congress, Barcelona is the town it is I'm telling you had a great time this last go around. And in fact, I was going to have a conversation with and Duncan who is going to be on this particular interview. And I had some technical issues but the IoT solutions World Congress, Barcelona January 31 through February 2. If you find yourself there, you got to look me up because we have such a fabulous time. And uh, speaking of that, if you have a desire to be on the podcast, or be a part of this ecosystem, just go out to Industrial Talk.com Find out more easy peasy. You'll talk to me and Industrial Talk is a platform that is truly dedicated to the education within the industrial area. The collaboration bringing professionals together who have answers and who are looking for answers. And of course innovation because that's what we're all talking about. All right on to the conversation. And Duncan, once again, I was going to speak with her at the IoT solutions World Congress this past year. And unfortunately, I had technical question, but our difficulties, but she's been very good. And one of the things that I find so amazing, so interesting, is digital transformation within the utility, market space, the energy and how that has happened distributive energy, what are we doing, being an old utility guy, I sort of look at it a certain way, these companies, and Duncan and team at the Department of Energy, they look at it, and they're working with other companies that are trying to help transition into this, whatever this future looks like. It's bright, but it's got a lot of unique challenges that smart people are really focused in on. So this is a great conversation. So this is a note and, and paper note up. Conversation. Alright, let's get cracking. And welcome to Industrial Talk. Thank you very much for finding time in your busy schedule. Because listeners, I had a technical issues when we were at IoT solutions World Congress, it was embarrassing. But Anne was so gracious and made me feel okay about it. And thank you, man.

06:26

Thanks, Scott, it's great to finally get a chance to talk.

06:29

Yeah, I'm pretty. I'm pretty geeked out about this whole conversation around industrial IoT, and then some and digitization and digital transformation and everything in between. It's an exciting time, specifically within industry. It's exciting, and a little nerve wracking, because I don't know, I need people to help me understand the journey. But that's where you come in, and all that good stuff. Before we get into the conversation, I think we need to level set a little bit about who and is for the listeners. So give us a little background. And

07:02

so Scott, thanks for having me again. So I am the Chief Information Officer, that part of energy, previously was the Chief Information Officer for EPA, during the Obama administration, left with Santa Clara County was CIO there, and went to Dell, and then was invited to by the transition team to work really hard for free for a while. And after that, I went back to administration, because I was actually having a lot of fun, working really hard for free. So I decided to come back and get paid a little bit to do the work. Well, I

07:39

liked that. And I guarantee that she's got her fingers on the pulse of technology and innovation that has taken place, specifically around energy, which is really important. And I don't think and this is my point of view, I think me as a consumer of power energy. I take it for granted that I flip on my light switch. And there it is, man. And I'm pretty. I'm pretty binary. It doesn't work. It works. And and that's sort of it, but we're venturing into an interesting world, I still think we're at the tip of the iceberg. You are speaking at the industrial Internet, no IoT solutions. To many of those buzzwords rolling around IoT solutions, World Congress, Barcelona, that's where we met. And you were a keynote speaker. What was that topic?

08:29

So Scott, I'm gonna read the topic because it's a little because it's lengthy. So the topic was leveraging innovative technologies that doe to drive energy transition, security, and research goals.

08:42

So why what? What were the salient points of that conversation? Because you pop up I, I know that when I have conversations, it's all great digital transformation is great. from an energy perspective, it's completely different than manufacturing. And, and one of the points of course, she brought up security, cyber, all of that stuff. Why was that topic important for DOD?

09:08

Yeah, so So let me give you a little background, do we I told you who I am, we say DoD is because a lot of people don't realize it. So DOE has a bunch of missions, but I'm going to sort of tell you the three major areas I would describe them up number one is nuclear Non Proliferation and security. So we do everything in the nuclear space from you know, the all the the international work to the cleanup of the Manhattan Project to making the actual propulsion for nuclear submarines and managing our weapons stockpile. So we do all that. Secondly,

09:51

that's number one. My ears bleeding and my nose is bleeding to Holy cow. Okay, go to number two better not just pointless.

10:01

Number two is I hope this doesn't disappoint. This is the one that you think of probably a lot is the grid and power. So we we sell bulk power that is generated by other parts of the government to take the companies that then sell you power. So we, you know, we manage a lot of the hydroelectric dams on the west coast, but also power over most of the country, a lot of that power actually goes through and is sold by DOD into the bulk power market. And we also manage the grid, we ensure that most of the grid in the country, the part that's interconnected, most of that is under our authority to make sure it's actually up and running. So that's number two, kind of an important thing.

10:45

Holy moly.

10:47

And then number three is that DOD is basically the engine for innovation in this country. From a technology standpoint, we run 70 national labs that do everything from classified research, supporting our nuclear energy program, to open science working with scientists around the world. So we work on big problems, you know, like a Stanford Linear Accelerator is part of DOD, the NIF, which if you heard about the project at Lawrence Livermore, that just managed to create a small fusion reaction, right? That was a DOD lab. So we do all that stuff. We do work in 5g, we do work in, in cyber defense, pretty much if there's an area of technology that people are working on, it's probably happening at DOD, and a lot of the research that's done for other parts of the government, like you hear DoD doing research, a lot of times they're doing the DoD labs. So we run the vast majority of the science research, basic science and engineering research that happens in this country.

11:49

Quite speechless, which is really unusual for me, because that is an absolutely spectacular summary of DOE that I did not know. And I guarantee, you know, clearly, all I was listening, number two, great and power, both power and all that stuff. So do we, outside of hydro owns other assets, generation assets that they will and or how does that work?

12:20

So most of this generation, generation assets are run by somebody else in the in the, in the government, and then we sell the power. So, but there are some of them, where we actually own the assets, but but it's primarily hydroelectric. But there's also other types of energy being generated, you know, throughout the network that we then turn around and sell for, for the government.

12:42

I'm not going to venture into number one, because I'd be woefully woefully inadequate. And I would be asking stupid questions, I will venture into number two and number three, when we start talking about innovation, when we start talking about digital transformation, and of course, many of the conferences that we go to, that's really it, how do we leverage innovation, technology, this digital world that we're venturing into to optimize our manufacturing process, our grid, which, quite frankly, and I don't know, I'm sort of old school when it comes to grid, where we got power transmission substations, and it's pretty linear. And here we are talking about, you know, distributed energy distributed side of the meter. And for me, it's like, okay, well, that's a, it's gonna happen, but I don't know, how do you work in concert with a private industry to say, okay, hey, we need, it's got to be collaborative, you can't just be doing this in a vacuum.

13:51

Right? So one of these jobs is private sector energy security. So I actually, and it's a broken up role. So my role I'm responsible for energy sector security, for the stuff that doe owns, that the government owns. There's my avid counterpart, who's responsible for security for private sector power. So they work with the private sector to ensure that they have secured their, their their assets and that they are able to securely generate power as well. So, you know, in terms of, but But certainly, we all work together in terms of trying to find the best technologies and solutions and ensure data and make the grid more effective and more secure. But it's still we together works with our stuff, and the private sector to ensure that we have a seamless power grid and its power. So we measure electricity, we also are the sector, sector, specific agency for gas as well. So we run Another thing we do is we run the Strategic Petroleum Reserve, as well responsible for, you know, oil and gas, from a security standpoint and from supporting the sector. And then you know, there are other sectors, EPA is, for example, is responsible for water. But obviously, you know, being responsible for electricity, oil and gas is a pretty substantial amount of responsibility for doe.

15:23

See, I don't know how Yeah, this is like grabbing a tiger by the tail, because there's so much change that's taking place, I would imagine. I would even say just, let's say 10 years ago, completely different than it is today. And the way you approach that sort of that network has changed dramatically. And how does how does the deal we outside of the labs and all of the other stuff? Just manage that? How do you how do you prioritize? I would imagine critical infrastructure, you better secure it, we don't want that. We don't want things happen in there. Okay, I got that. Then how do you sort of, I mean, there's so much going on. I don't know how you do that. Just there it is.

16:07

Well, yeah. And I think Scott's The thing is that, so we have four power administration's that each are responsible for section of the country. And they're responsible for ensuring that security and resilience. And you know, we've really upped our focus on OT, right. So that's why we're having this conversation. Operational technologies have been an afterthought in security for a long time. You know, we have giant transformers, we have other things that the labs that are big and complicated, but just in the power grid is huge transformers and other assets, we have to, we have to worry about not only keeping those up, and operational and secure, we have to worry about things like timing of the grid, right? So if you don't have good timing, the grid won't work. So we use GPS timing, which has some challenges. And one of my jobs actually, at DOD is I'm the senior official for Spectrum Management for DOD, because we coordinate spectrum management across the federal government, and we'll look at who uses radio spectrum. Right and and why our interference exists. And one of my jobs is to make sure that we control spectrum so that the grid is not interfered with by other users. Right. So that's another piece another third, or fourth, I don't know how many more

17:35

I don't either. For me, we got to understand the gymnastics that are going through my head, I can't keep I got asked a question there, write it down

17:45

a piece that other pieces that we have to manage, as you you alluded to this, right, we now have a two way group, we have distributed generation and storage. So a grid used to how are used to go one way. Now power goes two ways in that grid, and you'd have to manage that. And you also have to manage all of these potential entry points for cyber actors, right? instead of there being one big point. Now, you know, I have my house in California has solar, it has batteries, right? So it's got, you know, my, my batteries and my solar are connected to Wi Fi to into my, into the house, and then to the power company, right. So there's opportunities there for bad actors. But also, the grid has to be able to take back the energy I generate, right when I generate it, and it has to be able to manage the situation where the grid goes down, and I'm still generating power and make sure I'm not feeding energy back into a grid, and potentially hurting somebody who's trying to fix a power line. Um, you know, there's also the issue of, of smart meters, right? Those are wireless, you got to be able to protect those smart meters to ensure that no one can get in the grid that way. So the complexity is just through the roof.

18:59

It's through the roof, that that's every time I have this conversation. And it's the same thing I walk away with, oh my gosh, I don't know where to go. I don't know what steps Oh, I I see a problem there. And you know what's interesting? I used to be an old crotchety, journeyman transmission lineman. So when you start talking about power outages, and we even we even had issues where people would zip the, the power through. And as the Transformers The transformer goes one way, it will step it up. And it's people don't realize that, but And you brought up another interesting point. Is that timing. It is its timing, this, this grid is on time, you can't just be out and sinker on a timeframe. I don't know from a system operators perspective. It's, it's only doable by digitization. There's no way because the old school way was like I've got these generations In assets, I got this demand, I'm watching it. And I'm meet meeting demand and supply. And I'm doing it physically. And now there's no way there's no way. Yeah, you get upside down and flip around. It's like, so why is this digital transformation, the impact energy, your innovation and what you guys are focused on? Why is it important?

20:22

Well, you hit on it right. So the piece around the grid, it's important because we want to make sure that we can provide reliable power. So it means that from a digital transformation standpoint, we have to change the way we're operating the grid, to ensure we can keep up with the complexity. You know, we're now looking at, can we actually do our IoT, our OT, our operational technology stuff in the cloud, right? Can we do that work for the power grid in the cloud safely and securely, and have more resilience in that way. So, you know, we've got to find ways to make it easier to operate the grid. Because as it gets more complex to your point, we the individuals who may who used to look at computer screens, or even manual dials, you know, and, and make adjustments aren't going to be able to keep up with the complexity, right? If I've got millions of endpoints coming into, you know, if I'm selling Southern California, Edison, millions and millions of endpoints out there, I've got smart meters, I've got rooftop generation, I've got batteries, I've got all my enterprise assets, which now include storage assets, and generation assets of all different types, and I gotta balance the grid, there's no way I can do that manually. So you've got to digitize that. And you've got to simplify it. And you're gonna be using a, you know, you're gonna be using AI and machine learning to make those adjustments because you simple human being can no longer do it.

21:54

The the, you brought up an interesting component of, Can we can we place this this, this complexity in the cloud? And I agree with you, 100%? Are there any concerns with this digital transformation and latency? Because that's another conversation that people are having to say, I get it in the cloud, but even that little, whatever latency between that and versus, versus the timing on the grid, and keep it going? How do how do we address that?

22:23

Well, I you know, that's an interesting question, right about latency. So you have to figure out what your tolerance is for latency. And some things will be able to go in the cloud, if they're sufficiently real time, and you can't get the, you know, something close enough something with fast enough connection. But you know, the latency doesn't become an issue, you know, for hundreds, if not 1000s of miles before it really becomes a substantial issue. Yeah, even for timing I had, I had a job once where we had two data centers that were half a mile apart, and folks were trying to tell me that they couldn't possibly have their stuff in the data center half a mile away from their office, because there was too much latency. And I was like, You do no data moves at the speed of light. Right. So let's talk about how much latency we got in this half mile. Let me see if I can do that math. But, um, you know, so so it does, it certainly does become an issue, particularly with large amounts of data. But, you know, we'll try and control systems. You know, you can certainly tolerate some distance before you're gonna have a problem. And remember, we also have to figure out how to manage that over long distances. So we have to deal with the distance anyway. So yeah, that's an issue

23:35

either way, because you've got a dispersed asset base in every utility, every service territory, it's, it's not confined by four walls. It's, it's out there, man. And it's going for miles and miles and miles. So it's, it's stunning. So when we start talking about renewables, net 01 of the challenges that I see one of the challenge is, and I get it, there's a lot more EVs out there, right? There just are. It's, it's, it's, it's a scientific factor out there. And they're plugging into the grid. And they're plugging in at the grid. Pretty fast. And yet, grid maintenance grid improvements. That's not a that's not a fast thing. And so I see a disconnect between the speed at which these innovative solutions are attaching themselves to the grid and our ability to be able to say, oh, yeah, there's that and how do we address that? What what are some of the solutions around that?

24:49

Yeah, so that is an interesting problem. I mean, I certainly want to see Evie adoption move faster. That's one of our goals. The department is Evie adoption, and I'm working with DOD to improve the Evie charging infrastructure in this country. You know, I personally I was I was laughing I got home from, I had some house guests who came last night before I got home from my trip. And I, you know, here's the IoT, I opened the garage for them from my phone while I was sitting on an airplane and a gate, right? And they grabbed me, right, because I'd left them keys in the garage and they walked in. So yep, we're in we must be in the right garage. I see a Tesla.

25:25

Yeah, that's cool.

25:27

So you know, I mean, my Tesla sits in my garage and charges at 20 miles an hour, right? Not very fast. And, and, you know, in California, I was charging it off of my own generated power. Here, I'm not because I haven't had a chance to get some panels on this house. But you know, part of it is, the more that we can add that distributed generation capacity to match those vehicles. Right, the more that they become less of a burden on the system. And most of them do charge. At that rate. Most of them most people have a level two charger in their house, if they've got an Eevee. And they're charging at 20 miles an hour, then you got the fast chargers out there. Right. And I think that, you know, the the fast chargers are more of a challenge, although I know that Tesla, some of the other providers are starting to add solar, to their charging stations. So they're adding some generation capacity at that charging station as well. Now there, they probably aren't matching, and I don't know this perfect, I guess it'd be we're not matching their demand and supply, but they're at least adding to the supply. So I think, you know, the reality is, is, to me, distributed generations can solve a lot of these problems, the more we can put rooftop solar, local wind, wherever that is to distribute the demands on the grid, distribute this plan on the grid to match the demands on the grid, that's going to help. But otherwise, it's going to be a transition, right? It's gonna be, it's gonna be a transition to get more power on the grid at the right times for the right devices. And the other key is to get these devices mostly charging these cars, mostly charging an off hours, right, you can program the car to charge in the middle of the night. So if you're charging your garage, you're going to choose to charge at midnight anyway, because you're gonna pay less for power. And so that we can manage the demand on the grid, there's also going to be a future where you're going to be able to at peak time be able to pull, pull charge back out of those vehicles, and bring it back into the grid. So the goal was supposed vehicles to become part of the grid infrastructure as well.

27:30

To me is like, Okay, I said, and be able to manage that, like, here's the point. Here's the point, here's, here are 10,000 in this area, that year, as a system operator, I'm going alright, let's start pulling it up. They're all plugged in. Oh, that one's not plugged in. And I see it. I just,

27:49

well, yeah, good operator has a grid operator has just be able to send a command that says, Okay, I want to pull charge from cars and have and have the systems go, okay, my car is not going to contribute, right? Because you can't possibly possibly manage each individual device.

28:05

And I want everybody to be successful. I just think that it's it's imperative, it's going to happen if you're in manufacturing, whether you like it or not. And you're saying, I don't want to be a part of this digital transformation? Well, your competition is, and you need to consider it and dip your toes in it, because there are a lot of good people out there willing to help you. And that goes with the utility. Now, being an old utility guy. I know you have service territories, all across the country and around the world. But we're talking here. And so every utility has a different journey, right? Every small, mid large, you know, invested or whatever it might be. That's a whole nother level of complexity, because I might not be there. I haven't. I'm over here, and I'm just trying to do this. I just think that it's a heck of a job you have and

29:00

it's a lot of fun. We get to cool stuff. For sure.

29:02

Yeah, you get to cool, do cool stuff. We're gonna have to wrap it up. That's our time. How do people get a hold of you? They're saying, Gosh, can't Can I a utility just contacted doe? Can I just like, hey, I need help.

29:16

Well, most of the utilities already know how to get ahold of us. They work with different parts the organization but they are more than welcome to my doe account on Twitter, send us a note to send an email over to Dewey. We'll be happy to connect them with resources they don't have but we try very hard to be connected to those folks in the energy sector. So

29:38

that's, that's your role. You're you're connecting you better be connected. Well, anyway, you were absolutely spectacular. Thank you for saying yes, man.

29:47

This was a lot of fun. Thanks, guys. Great. I

29:49

can definitely could geek out much longer but you know, I've got to think about the summit. You know, maybe I There's three of us that get really geek out on it up and so now it's down to two All right listeners, we're not we're gonna have all the contact information for an out on Industrial Talk.com. Thank you very much for joining in. Thank you, Scott. All right, listeners, we're gonna wrap it up on the other side. So stay tuned, we will be right back. You're listening to the Industrial Talk Podcast Network. All right, thank you very much for joining Industrial Talk live it it was a great pleasure. Absolutely. Thank you, too, and Duncan as well, I hope you enjoyed that conversation, reach out to her. All her contact information will be out at Industrial Talk.com. So fear not reach out, get the information that you need. To help you be successful going forward. A lot of changes are happening, being led by and in team, D O E, as well as many other companies, you need to be a part of that. So do not fear them, you need to reach out. All right, again, we're gonna have all the places that we're going to be on site. Reach out to me, schedule your time. If you're going to be at these conferences. It'd be great to meet you. Easy peasy, Scott. Just want to talk to you. Make it happen because it is a lot of fun and talk about what you are doing there at the event. Important. All right. Be bold, be brave, daring greatly. We're gonna have another great conversation shortly. So stay tuned and be a part of the ecosystem.

The post Ann Dunkin, CIO US Department of Energy appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at DistribuTech 22 and talking to Sabine Erlinghagen, CEO Grid Software with Siemens  about “Grid Modernization and Powerful Solutions “.  Get the answers to your “Utility Grid” questions along with Sabine's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SABINE ERLINGHAGEN'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/serlinghagen/

Company LinkedIn: https://www.linkedin.com/company/siemens/

Company Website: https://www.siemens.com/global/en.html

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

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Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

grid operators, conversation, sabine, industrial, utility, software, people, grid, industry, consumers, absolutely, world, point, charging, solution, ev, logistics, talk, challenges, collaborate

00:04

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get Hey, once

00:22

again, welcome to industrial talk, thank you very much for joining the number one industrial related podcast in the universe that celebrates you and I'm pointing right at you, you industry hero from around the world, you are bold, you are brave, you're daring greatly. You collaborate, you solve problems, you innovate. I think I've pretty much named them all off, and you're making my life and the lives of many from around the world a better place. Thank you very much. All right. Sabine, is in the hot seat, the company is seated. She is the CEO of grid solutions there. And I just have to give you a heads up. We were on site at distributech. And so this is the interview that happened there. Let's get back. Yeah, see this, this platform? I'm telling ya. It's an ever expanding industrial ecosystem of problem solvers and leaders? How about that, put that in your bank? All right. Again, I want to make sure that you understand this is a series. And this is a series that we were very fortunate to be on site at distributech. And it was a great, great event. And if you're in the utility space, or energy space, or digital transformation space, this is a this is an event that you need to put on your calendar for next year. There's a lot to see a lot of collaboration, a lot of people are just, you know, they're, it's, it's a really exciting time. If you're in the utility world, boo. There's a lot of big thinking going on there. Before we get into that interview, we are brought to you industrial Talk is brought to you by capital logistics, and IoT world now capital logistics i i love the conversation that is around supply chain. And you know, as well as I do, that you need a trusted resource company, that person that can help you with your logistics challenges. If it's big, no big deal. If it's not no big deal, Cap logistics, have you covered, go to cap logistics.com Find out more you will not be disappointed in. And I've had the great honor of working with IoT world. And they never disappoint you go on to IoT dash world.com. And they put together some great content. Because we're all about learning. We're all about growing, we're all about educating. And as I'm telling you right now, the way the industry is working or going it is fast, and you need to keep current. And you need to listen to people like like Sabine, who have just the fingers on the pulse of what's taking place, go out to IoT Dash World. Find out more again, great company, great people, all right, on site. This is this was a great extravaganza. And so my background is in utilities. I was a transmission lineman, many of you know that I was, I dealt with a lot of renewables anyway. I was a kid in a candy store. And then when somebody likes a beam comes up, and I get the opportunity to be able to talk to her about the challenges that are happening within the grid like we take it for granted as consumers, we just sort of take it for granted that when I come into a room, I flip a lightbulb that's on and everything's fine. I don't think beyond that. Well, I do just because I was in the utility industry. However, we have some really unique opportunities and challenges that companies like Siemens, and Sabine and her team are really addressing, and really trying to find that solution. That really, in essence, we don't know anything about it, right? We're just consumers. But it's an exciting time. Now you're gonna hear some noise. It's going to be a little noisy back there because we're right on site on the floor, and just having a great conversation about what's happening with Siemens. So enjoy the conversation because I certainly did. I used to be it's been great to be able to run you down. Lucien, who's standing right in front of me. He's the one that has been burning all the calories. Try to find you. Not me.

04:31

It's been busy times and a lot of great conversations here anti tech. So yeah,

04:35

so you had a good conference. Conference? Absolutely. This is your first time here.

04:41

It is. It is I just counted. i It's my 10th Inlet, which is the European equivalent. It's my first tech. Can you believe that? No.

04:49

Well, this is my first time to you know, my background in utilities. It's like a kid in a candy store here because there was a company out there that had a I pulled top switcher and I said, Are you kidding me? Let me go look at it. And I'm touching it. And I'm going, Wow, that's fantastic. stupid stuff. Amazing. All right, so you're here, Siemens is here, got a great presents got a great solution. Talk to us a little bit about that product launch that you mentioned ever. So briefly on May 5, talk to us.

05:20

Absolutely. And it's actually not only a product launch, we reveal our strategy and an entire suite of products. We call that the grid software suite. And that goes from planning to operations and maintenance of grids. And the Tweak to it really is that we think it from A to Z. So plan to operate, maintain.

05:45

What was the sort of that? You know, genesis of that conversation? Because you're one of the challenges that I see here is, I need if I was if I was a utility, if I was just whatever, I'm looking for a trusted resource, a person, something that I know that I need to do this, I need to venture into this new, Brave New World, but I need somebody to be able to sort of bring us through, was that part of the thinking behind it and saying, hey, somebody needs to be getting it. We need we need it all the way through?

06:19

Absolutely, I think what we realized is that, it is a very, very tough challenges that utilities and especially distribution and transmission companies are facing, because that transformation is nothing that anybody has ever seen before. So the that challenge, we feel that by and large, the industry is leaving our customers a little bit too much alone. So we said, we got to embrace the point of view of our customers.

06:51

I gotta interrupt, who's a customer in that conversation.

06:54

And the customer in that conversation? Is any grid operator?

06:57

Got it? Got it go continue. I was struggling. I'm a customer. But I'm not a grid operator.

07:02

Yeah, no. Thanks for asking. So for grid operators, I think we're as an industry not yet doing a good enough job of helping grid operators to maneuver through that transition, which is an exponential growth case of Drs. So facing that as exponential growth, I think the human brain can cope with exalted curves, right? I mean, we've seen that in COVID, you can just lose time, because if you lose time, it's already too late. Yes. So the same situation is the one that we're facing with what the grids need to cope with. And here we go. I mean, we are thinking silos, we're thinking point solutions. Here, you have a planning app, here you have an operations, and here you have that, and then we leave it to the grid operator to stitch that together. And that's really hard work. Because it's overlapping data is not flowing properly. It's hard to connect. And so that's, that's a problem we are solving for them.

08:08

You've touched on a number of points. And I think that I have to be honest, we have to talk about here on industrial talk, you know, modernization of the grid, but you're the first person that actually said, Hey, there's the customer, there's this human component, these are the, the grid operators, the the ISOs, whatever you might have. And they're the ones that have to sort of make it work because we consumer wants to flip on the light. There it is, it works. And we don't want to have the interruptions. And we're pretty binary when it comes to that, like good.

08:46

And we want to have an EV charging, we want to have a solar, we have one, battery storage, we want to have an energy community, we want to know how much we consume what we can contribute to climate, like mitigating climate change. Yeah. And

09:02

my ear bleeds when I have these conversation, because my background is sort of old school. And it was sort of that centralized generation. That's an easy model. And the utilities are very good at that. Because it's been doing it for 100 years, Siemens has been a part of that. It's just that's what it is. So I have generation of transmission. I have substations I have distribution, and so on and so forth. Now we're talking system operators, having to take solar panels, battery, EVs, and be a part of that whole mix, and then be able to do that. And that's a technology conversation to

09:39

mean Did you know it's 7x the growth of the quantity 20 37x that's exponential?

09:47

No. But that's, that's frightening to

09:50

it totally is and I mean, the transmission system operators already have a challenge because it takes that to distribution. I mean, connecting those DVRs and admitting them planning for it getting the flexibility, getting the inertia, right?

10:07

These are really sophisticated conversations. And if you have any appreciation for the love that we as consumers are, we take it for granted that our power is our power. We don't really mean if I'm a customer, I don't think about. I don't think about that. I'm very simplistic, but there is. No, you're absolutely right. It should be invisible. It should be just business as usual. The risk I see is that if we don't get this, right, if we don't, you know, partner with companies like Siemens, to make it right. If we do it wrong, the consumer sort of doesn't like that.

10:54

I mean, you will have to care, then. I mean, that's like going back to the middle age where you get get to know at which point in time you can switch something on. And I mean, middle aged, wasn't switching something on but

11:04

but if you were at that spot on the point, it is, but then we start talking about I look at it, there's a there's a there's a messaging component to it, right? Because there's a lot of incredible things that your company, people in your company others are doing that is just sort of like the unsung heroes. They're having these collaborative conversations. And it's, and they're discussing,

11:33

I would say it's the grid operators are the unsung heroes. I mean, it is really perfect. It's not us.

11:41

Well, I gotta admit, I can appreciate the pragmatic approach, because the grid operators are going to always say, hold it, I still gotta deliver power. And it's got to be reliable, and I can't just incur a bunch of costs. So it's got to be, you know, reasonable and cost. And it's got to be done safely. Right? I got to do that. Because if I don't do that, then I fail. So it's good. But are you finding that the necessity is to strive to collaborate with these, these grid operators and bring them in and say, We're going down that road?

12:18

Absolutely. And I mean, if you close the doors, I mean, grid operators will admit that they're actually not following through with connection requests of key hours. So this is slowing down the energy transition. And that the partnership is about helping to accelerate the energy transition, helping to make it easy helping to be fast and nimble to adapt, or oh, there's EVs coming up here, charging poets coming up here, more solar introduced here, or there's a kind of a big car park with a charging being built there. So God to be much more flexible than we had been in the past. And if you translate that to the technology world, then software has got to be the solution. Because software, yes, things. It does help you to operate grids closer to them limits mean, so far, we have physical limits, where you have this buffer of portion in

13:14

there. Yes, that's right. And overbuilt. Over built.

13:17

Yeah. Because you got to be reliable. Yeah. But I mean, there was somebody in a utility A while ago, who told me like, oh, oh, this is so we can kind of reduce that buffer and capacity. And then a colleague of yours said, like, look, we used to fly planes with four engines in the past. Now we fly them with tools. Right, right. We're still feeling safe. And that software, it's like, the instrumentation, the precision, the transparency about that we are still good enough to fly. And that's what we need to bring to power grids. It's the software that gives you the transparency of how close are you statically and dynamically to your limits? How much more can the power grid take and investing in software's? There's so much better return on the investment than just adding capacity and copper and bigger transport? That's right, right. It's so much faster. So getting the software right, for me is the key to facilitate and accelerating that energy transition integrates.

14:30

How do you have these conversations with the you know, the system operator over here and a system operator in this service territory over there? And each one has a different story. They're in a different place in this journey? I think there's a recognition that, yes, it's going to happen. I hear it. I understand. I talked to other colleagues, it's going to do it. How do we take it across the board like and have some sort of consistent messaging right there and saying, Okay, do this

14:59

and Think you're absolutely right, everybody starts from a different position. So not only the grid topology is different, the D ER or EB charging, status is different. But also the IT and OT topology of every one is totally different. So the art is to. That's what agility is about. Like when we talk about agility, it's about being able to make small steps, make them fast, and iterate. So it's, that's why our software suite is modular. Modularity enables you to go Agile, and to not replace, and total ADMS and derms. In one goal, if your project, please don't risk. And I mean, we've been doing that over the years. But the recipe is, how can I go live was one thing. Next thing,

15:56

I love the incremental approach, it allows the human side, like me, put my, my arms around it, achieve some sort of success, say, I got it. Okay, I'm learning, I'm walking. Now, let's, let's start to scale a little bit, let's talk, let's target this versus that right now. And be able to do it that

16:20

way. The whole I mean, a, it delivers value much faster, because you can do something very fast. So the second thing is, I mean, it's a human transformation, you keep emphasizing. So it's about people with habits of working with a system for so long, now need to change to work with new software. So you want to give those people the chance to get those new habits. So get them touch the software really fast. Get them kind of learned. Like it like we learned something on the smartphone, right? I mean, you you learn it intuitively, instead of five months of training after a five year project, and it's kind of Big Bang, see your it's not how transformations are being done.

17:08

See, you're touching on so many things. I believe that true adoption has to come with simplicity. If if you create friction in this, whatever this journey is, I'm not I'm just naturally going to not want to be a part of it. It's too hard. And you also spoke on that, that cultural, that utility, cultural mindset, that legacy thinking we've done it forever, this is how we've done it, we've perfected this.

17:34

And you know what? It's that's super interesting, because you see, kind of different types of people coming in now. And those conversations are super intriguing. Because I mean, a you have 80 people sitting next to what we would call Ott, right. So they come from different backgrounds. And what we find is, if we discuss our principles and software and how we build our software, how we deploy our software, it actually resonates with both. So it's not the conflict of I win, you win, or I push you out, you push me out. But it's something that serves both needs, and for good reasons. So it's the best of all worlds. Yeah. And it has the advantage of the reliable reliability of OT, but the flexibility of it, and the speed of it.

18:30

See, I think, you know, I point this out, the pandemic did a couple of things. One, we understand the bad stuff, got it bad, bad, bad, bad. But the other thing that I thought was pretty good about the pandemic is that it it quickly identified the necessity for us to collaborate, and to be willing to collaborate and to be insane. I don't have all the answers. I know I need to go down this road. But I don't have it. So I need to collaborate. And that's what you just pointed it out. OT it, that collaboration when when and and that realization that yeah, it just has to happen.

19:07

And then those, those conversations are real fun. I mean, like I can imagine when we bring everybody in the room is like sometimes in the beginning, there's a little bit of the reservation,

19:17

because it never happened before it never happened. And then when people are leaving

19:21

the room, it's like, wow, I mean, like, sometimes we get kind of that those teams afterwards calling their CEOs and said like, yes, this was like, they never experienced that it can actually not be against each other but with it each other and it really to like thinking things entirely new.

19:44

I think it's an exciting time. I really in a positive way. Yes, people are going to skin, their knees and bump their heads and all of that stuff and it's going to happen however, I still think that there's this momentum that's happening. then it is going to happen. And either you participate, either you'll part of the solution, or because of the velocity of this, you're going to be left behind and you don't want to be in that room. You don't we won't. You Oh, that's what you guys do. You do it all the time. I enjoyed this conversation. You know what it was well worth the wait. Thank you. Yes. How do people get a hold of you? Just got to? I mean, if they want to get some more information, where do they go?

20:30

Just ping me on LinkedIn.

20:32

I mean, that's the way to do it. This is

20:34

where it is man, I will have all of Sabines contact information out on industrial talks have been your fantastic. Thank you very much for joining industrial talk. Once again, we are broadcasting from distributech 22. And as you can tell by Sabine it is a, I don't know a collaborative environment that solving problems, excellent, excellent environment, please put this on your bucket list because you will not be disappointed to get to meet people like to be alright. Thank you. Once again, we will be right back.

21:03

You're listening to the industrial talk Podcast Network.

21:11

All right, once again, thank you very much for joining industrial talk, remember, go out to industrial talk.com And you need to connect with somebody and you will not be disappointed. This was an incredible conversation. And, and I mean, there's more there's so much activity happening within the utility, energy space. And it requires people like Sabine team seems to be able to navigate those waters trusted individuals to navigate those waters because it's important stuff. So go out to industrial talk.com. Remember, we were on site distributech 22. And we're going to have some more incredible conversations coming to you from this event. It again, put it on your bucket list, you will not be disappointed. Join us. We are creating this ecosystem, expanding ecosystem of leaders like you. So please reach out to me go to industrial talk.com You will not be disappointed. All right. Be bold, be brave, daring, greatly. Hanging out with people like Sabine team Siemens, be bold, be brave. They are greatly you know what you're going to do? Change the world. We're going to have another great conversation shortly. So stay tuned.

The post Sabine Erlinghagen: CEO Grid Software with Siemens appeared first on Industrial Talk.

On this week's Industrial Talk we're talking to Shely Aronov, Founder and CEO of InnerPlant about “Reimagining the role of crops in agriculture.”.  Get the answers to your “Seed Designing Technology” questions along with Shely's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SHELY ARONOV'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/shelyaronov/

Company LinkedIn: https://www.linkedin.com/company/innerplant/

Company Website: https://innerplant.com/

PODCAST VIDEO:

Other Podcast/Blogs and Videos of Shely:

CropTastic – https://podcasts.apple.com/us/podcast/croptastic-the-innerplant-podcast/id1568516522

“Big Seed” Is Failing, And Farmers Need a Plant B – https://www.forbes.com/sites/forbestechcouncil/2021/09/30/big-seed-is-failing-and-farmers-need-a-plan-b/?sh=7ba240a36f75

The Spoon – “Watch This Video of InnerPlant’s Glowing Plants in Action” – https://thespoon.tech/watch-this-video-of-innerplants-glowing-plants-in-action/

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

farmer, crops, Shely, technology, people, seed, create, problems, field, plants, work, shelly, fungicide, fungal disease, signal, fungal, pathogens, industrial, optimize, communicate

00:00

Hey, industrial Talk is brought to you by CAP logistics. You want to minimize downtime, absolutely. increase reliability, you bet ensure operational profitability. Yes, you do. That means you need 24/7 365 insights into your supply chain, look no further cap logistics, go to cap logistics.com Or just call them. They're great people 800-227-2471 changes happening and Deloitte is your partner, Deloitte, US and global network. They always deliver measurable, sustainable results for clients and communities. It's important to have a partner like Deloitte in your corner to manage and help you through this change, find out more go to deloitte.com.

01:05

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transfer in cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go

01:23

Hi there. Welcome to Windows real talk. Thank you very much for joining the number one industrial related podcast in the universe that celebrates industry heroes such as yourself, I'm pointing at you over the video. You are bold, you are brave, you dare greatly. Every day you're solving problems, you're changing lives and you're changing the world as we speak this very moment. That's why we celebrate you. It makes sense, right? It makes sense. All right. In the hot seat, we have Shely Aronov. Now good company is called inner planet inner planet. And this is an incredible conversation. And I'm not going to do it justice, quite frankly. And you'll realize that she's much smarter than me. Big time. Big time. All right, let's get cracking. I'm so geeked on the future, just absolutely Geek on the future because of companies like inner planet and people like Shelly blazing the trail. I'm telling you, it's exciting, no doubt about it. Big, big time. Alright, a couple of things that I want to put in on your calendar, you got to go and look at IoT solutions World Congress, that's an event and it is in Barcelona, and Europe is opening up and it's a that's, that's a great thing, right? It's a great thing. And this event, they're really focused in on creating real quality, contacts, quality leads, very eco system focused. And so it's a it's a good event, you're not going to be disappointed. So that is I want to say the mid part of May, but just go out to IoT solutions World Congress for additional information, but I'm just telling you, I've been there a number of times, and every time has been absolutely spectacular. And I know, we got to get back to normal. And whatever that is, I just want to start living live. I want to begin, you know, working with more companies face to face. Let's just get going. Let's let's not hesitate. Let's make that happen. The other thing. So I've been noodling on the the concept or the principle of getting the most out of right, dot, dot, dot, whatever that might be getting the most out of conferences, getting the most out of my social content, whatever getting the most out of and actually having that thought process of what can be done, what can be done to improve every aspect because the reality is me personally, I love the technology. I love the solutions that are being bantered back and forth out there that makes our future absolutely wonderful and exciting, and our lives better. Well, the reality is, is if we don't do a better job at selling, right, whatever that strategy might be, we in essence, fail to achieve what we need to achieve that same thing with marketing. And, of course, they're hand in hand from my perspective, they're hand in hand and one marketing supporting sales sales route supporting marketing. It's it's important. And so I've been noodling on that concept of getting the most out of like getting the most out of conferences. For me, my approach with clients have been alright,

04:55

we got a list out there the list is you know, all of these wonderful speakers spot on great topics and talk about needed, right? Talk about today's focus. Those topics reflect today's challenges. No doubt about it. Don't argue with me. But the reality is, is that what I can do is, is when I broadcast from the conferences, I'll take all of that. Because my focus is being able to highlight these professionals as much as I possibly can and deliver the content that you need to be successful. So I highlight these, this is just a simple one of many approaches. So I take it, I'll say, Joe, blow, IoT, whatever. Suzie Q, cybersecurity, whatever. Anyway, they have a topic and they're speaking on a topic. And normally at these events, it's a topic, they speak about it, and then they head on out or wherever they go. And there's a there's a lack of amplification of that particular topic. So why not take the list of the speakers, take the list of all of the topics that are being communicated, be able to say, Alright, you've spoke about it, you're warm and fuzzy, you've got that presentation all down, Pat. Let's get on the podcast broadcasting from the event and create that relationship. That's a big deal. That is a conference, I call it conference two Dotto. Whatever, I have no other else topic to call it. But I truly believe that the media platform at industrial talking, get the most out of conferences, get the most out of your engagements, get the most out of your, your prospects, and their ways of being able to do that in the ways of being able to leverage that. It's all out there. And it's important. It's important for for me, and it's important for the community's people that you succeed. And this platform, once again, is dedicated solely for the fact that you need to succeed. And whatever that means, can't operate in a vacuum, you need to be a part of an ecosystem, an ecosystem that is truly focused on solving problems, problems for the manufacturers, problems for oil and gas problems, blah, blah, blah, and solving those problems. If we're really committed to that. There's no stopping. So noodle on that, are you getting the most out of dot, dot, dot have that internal conversation, either with your team or inside your heart, whatever it might be, and be real about it? There's no, there's no pointing fingers, man, no pointing fingers. Okay. Let's get cracking. Interplan is the company Shelly is the founder and CEO. And it's, it's a way of being able to the, the tools and this is this is, again, I look at things that are non negotiable. And I think education is a non negotiable, we got to do everything we can to educate the best we possibly can. Food is a non negotiable, water is a non negotiable. I think even powers are non negotiable. And we've got to satisfy that so that everybody has access. And we can do other non negotiables. But you get the picture. We've got to do everything we can through innovation, through people through education, all that stuff to be able to provide these non negotiable to as many people around the world, right? We do. So here's Shelly interplanted is a company, they're able to begin the genetic modification of these seeds of, of seeds to be able to, and it's way above my paygrade. Don't get me wrong, it but it is cool stuff. So these, these plants have the ability to communicate, communicate through a release through whatever the mechanism is that plants have to say, hey, I need water, hey, I'm being emphasized. There's an infestation going on. But anyway, it allows you through the use of satellites, looking down and say, Hey, this section of your your acreage needs this, this section needs that and be able to do that on a real time basis and be able to force for farmers for people who feed us to deploy and who do the things that they need to do to be able to increase yield. Great insights.

09:44

I'm telling you, man, it's cool stuff. All right. And I guarantee I butchered it, just please don't don't send me a text saying Scott. You butchered it because I guarantee I did Shelly won't. I'm just sort of the guy that's trying to absorb The knowledge so enjoy this conversation with Shely. Shely, welcome to industrial talk. Thank you very much for finding time in your busy schedule. And being very flexible listeners, I had to cancel on her. And I was very upset about the whole thing. But she was so gracious and kind. Thank you for being on the podcast. How are you doing today? Oh, thanks, God, this is actually better. Listeners, when are we talking something a little unique, but it's very important. I think that it is in, in part of industry. It it touches industry, it touches everybody's life. And that's really food. And Shely comes from the perspective of math skills. And instead of listening to me talking about her math skills, Shelly, tell us why you're such an incredible professional with math skills.

10:48

Well, okay. Well, Scott, so starting with history, I guess. I'm from Israel, I have to start that, even though it's usually not interesting where you're born. But I think Israel is a big part of why I am who I am. I'm studying industrial engineering, got my MBA at Stanford, moved to the US can start a couple of companies. So really always was really interested in starting something new, having control over it and being able to create something of value, but always did things that were smaller than interplant, probably just didn't have the confidence back then. And then about five years ago, my daughter was born, the first daughter, and I just woke up and said, now life is too short to this, something that doesn't matter. And that's really the factor in your bonds. So food and agriculture, our space order is a space that is currently in need of new technology, and transformational technologies, exactly what we're bringing to market. And, you know, and and if you're asking what makes for I, in my opinion, what makes for a successful startup in the space is identifying the right business opportunity, the right timing, to take advantage of the opportunity, which is what my background brings. And then I have a great co founder of the molecular biology can say, okay, we can make plans to communicate, this is how we do the biology part of it. But I bring the business aspect more.

12:18

See, this is interesting, from my perspective, I have the Scots hierarchy of industrial needs. I just threw that out. Yes, you can run with it. However, it starts at the bottom and at the bottom are things that are from my perspective, are non negotiable. And how does technology how does innovation impact those non negotiable ones? And one is, of course, water, education, medicine, food, and how does technology help us globally? benefit? And I think that that's why this particular conversation is so interesting, because you're really talking about in foods big, don't get me wrong, foods huge. We're talking about what you what you're doing. From your perspective, can you sort of from a listeners perspective? What is interplant? The company? What are you doing? What problems are you solving?

13:16

So interplant, at the core of what we do is we create we are redesigning crops and the new concept. And that concept is enabling crops to talk in simplest form, enabling them to tell us what they need when they need it. And the key ingredient for that to be important is because we just don't know what crops need today. So in our farm system that's been around for a very long time. We have a lot of tools, pesticides, fertilizers, machinery, but we just work around the crops. And the way that we end up doing it is instead of understanding what they need, and giving them what they need, we over apply, and risk mitigate and do a lot of insurance and all that is costing farmers money. It's ruining the soils, it's ruining our natural resources. So the idea is in the future, we'll have crops that can communicate and we can optimize really at the individual plant level what it is we're doing in farming.

14:14

So correct me if I'm wrong if I'm a crop. Yeah, good looking crop that is

14:22

just like a crop by the way. It's true. We can do. But no,

14:26

but you're right. And I like to thinking because now you're saying okay, if we can get crops to communicate what they need, that means real optimization just like me, I need to eat or I need and then you're able to optimize your spend optimize what you apply everything and and would imagine optimize yield as well.

14:49

Yeah, you know, here I'll give you like a total out of left field. But if you have children, a toddler cannot tell you when they're hungry, right and they cannot tell you if they're gonna eat while you're here. them. So you just throw through that a lot of it goes to waste. Once you're an adult, you know, when you're hungry, they do you just see when you need to eat crops or like the tacos, we don't know what they want. So we just throw food at them, I only throw pesticides at them and stuff. And most of it goes to waste. And some of it actually does the job of protecting them, nurturing them, and so on. So this is kind of the similar.

15:23

So really, you're talking about, you're talking about taking the seed, you have to start there, the seeds today don't communicate, right? They just did. So you need to, to work at that level. Is that correct? Yeah. So what does that mean? I mean, I'm really for the listeners. And for me, because I'm not the sharpest tool in the shed or in the drawer. How does one begin to do that? And why is that? Important? Why do we need to go there? I understand. But why? How do we do this?

16:02

So I'm gonna start with the why, by the way, and then go into the how the how is going to be technical, but I'm promising you everyone's gonna get it. The why is just so we know what it looks like today. And I think this is part of what's important is people need to understand how farming works today, because who knows how farming works. What we do is we either over apply, or we supply inputs.

16:25

Say that again, it sort of broke up say that, again, we what

16:30

we miss apply, or we over apply trends, fertilizers we over apply. Why? Because it's safer to just have too much rather than have a deficiency. So we over apply, because we just don't know what the plans means. And with pesticides, we miss apply, meaning we just don't know if there's a pathogen, we don't know if there's a fungal disease or something like that in the field. So we spray fungicides anyways, everywhere, with the hope that we caught something, and that there's going to be less yield loss at the end of the season. But what's really interesting is that we use more and more pesticides, and we've specifically over the last five years have been using more in we still lose the same yields to pathogen every year, around 20%, on average. So we use more of the tools that we have, we don't get better results. And the key to changing that equation is you need to know where to apply what to apply, leave the timing in the crops to tell you. So that's really the the wine.

17:29

See, if we don't know that the masses don't know that. And why has why is that the case? That we're we're sort of misapplying overplaying whatever the from a pesticides perspective, we're still seeing the same whatever. What's happening with that technology with that pesticide what's happening? I don't understand

17:53

why the we may supply. Yeah, to see this.

17:58

But it's still but you're saying that there's still 20%. Right, right. And nothing's changed. So I still just throw a bunch of pesticide but nothing changes as a result of that.

18:12

Yeah, it's all about risk mitigation. So the cost of doing nothing is very, very high. The cost of doing something is, I don't know, $7 an acre. And the reality is that there's a lot of fear, you don't want to miss that disease, that's going to get you an entire field lost. So you do this to prevent that from happening. It's just it's hard to farm because the scale of farming is really large. And it's impossible to see what's going out there. Right? I like to joke with people, and they try to like, explain how it's going to be in the future. Why is it so much better than today? And then they tell them you're in? Right? You're in? Where are you?

18:53

Well, I'm in Louisiana. Sugar cane baby.

18:58

No, no, not Louisiana. You're in New Orleans. I was just in New Orleans are there right? So New Orleans is a city. And that city is probably the size of an average farm. And imagine if I were to tell, you gotta tell me where in the city there's currently a leak or a problem. That's basically what's farming like,

19:16

wow, that's yeah. So

19:19

without the right technology, there's no way you can find something on time. So what we do is we think back to the scale of what they need to do, which is to supply everywhere, apply in advance, mitigate risk, that's the key to everything, mitigate risk. But technology can help solve that. It's just the next iteration of what we need to do.

19:40

That's a sobering statement. Because we, again, I go to the store, I grab my fruits and vegetables that I want and then I'm be on my way and I don't even give it a second thought. And then the reality when you bring it down to the fact that hey, a farm is like that could be considered a small farm. And and, and you're right it I can't visually see what's happening in the city, the same thing exists out there in the farm. Yeah. So let's Let's venture into that. So, clearly we need to be we need a solution, we need insights into the health of that crop. And we and your, your approach of having two crops communicate their need. sounds. Sounds cool. Now, what or something like that take?

20:33

All right, yeah. So now let's get to the technicalities. All right, what we need is four things, we need a scalable, affordable way to find the right problems at the right time, specific problems at the right time, and the right time, it's time to prevent damage. What we do is, we do that at the plant level that gives you that gives you the scalable, affordable way to find problems early. So I'll explain what it is that we do exactly. The plants have plants, all plants have an immune system reaction that they activate when they're under stress. And that's

21:11

all want to make sure this is clear. Plants have that already.

21:15

Yeah, they've had that always. And, you know, the reason that they have a very developed system to protect themselves is because they're immobile. So they find a way to shut things out or to produce hormones to do things that are going to protect them from the things that are trying to kill them, or drowning them or all the problems. So what actually happens on the biological level as they're reacting is that there is a change in the biological level, not something that we can see, but something that's experienced by the plant. This up until now is well known. So people have been studying this for a very long time. And we understand what those signals that sequences that are activated are, what we do is we recode the crops DNA. So this is something a line of code in the scene. So that as it's reacting to that stress, let's say it's fungal pressure, it's also going to start generating a protein in its leaves, that creates the fluorescent signal. So let me break it down. Okay. Let's say there's a fungal infestation in the field, the plant starts to feel attack, it's going to start reacting to that attack. And in addition to that, it's going to start creating that protein in slaves, that it doesn't know how to do otherwise. And that protein creates an optical signal that we can then see from as far as solid imagery. So we're basically creating a new signal as a reaction to that stress that we coded so we know exactly what it means. And then we collect that signal from solid imagery to make it affordable. That's the last part until the farmers Okay, there is an infestation of fungus over there. And the reason we know is because now we can see some optical signal that doesn't otherwise exist. And we know what it means because we created that.

22:57

Are you modifying the crop the seed in such a way that somebody will have a conniption fit? genetically modify it, you know, whatever. Are you? Are you doing that? Is that?

23:11

Yeah, for genetic engineering the crops? That's exactly what we're doing. Okay, now, that's in your line of crop of code. Yeah.

23:19

Okay. So now I have a crop that sends out a signal. What technology are you using to capture that that stress signal?

23:31

From the plant? How can we see?

23:34

How can you see it? I mean, if if I'm, if I shut this down, and I start screaming your name, you won't be able to hear me, but I'm screaming your name, but you won't be able? Because I want to know how you can say that. Yeah, now you want now, you know, okay,

23:48

so the, we can choose from anything from an iPhone, with a filter to sensor on a tractor to a drone. And obviously, the exciting part is to satellite because we talked about the scalability of farming, some farms are 100,000 acres. So you need solid imagery to be able to cover everything at a low cost. And we use, we can use anything as basic as the spectrometer, which I'm assuming most people don't know, but it's kind of it's a very basic optical equipment that doesn't even have imagery. But if you want to know how we can see the signals, because that's really the cool physics straight. We make very small signals, but the signals are tiny, tiny amounts of protein, which is key because you don't want to, you don't want the plants to be doing anything except for what they need to do. Right. So small proteins are good. The reason we can say them is because the new light that we're creating, and it's not something you can see by is a new light. It's just very different than the sunlight. So spectrally it just looks different. And that's the reason we can then identify that out of the rest of the light because the rest of the light looks exactly like sunlight, which is very spectrally resolved, and then the new light looks

25:05

different. Okay, I'm gonna try to summarize what you just said, which is pretty doggone cool. So there's technology that is able, from a spectral light, right perspective, and you can have a device, because somebody is going to always go down to this, this iPhone, this device, and all the other devices to be able to see that right and they get device can be on an iPhone, to be on a tractor, maybe on whatever, whatever it is all the way up to a satellite, right? And to be able to look down and see that that spectral image that says, hey, I'm okay, I'm okay, i Nothing's going, Oh, I'm not feeling well. And then, and then that information that data goes where

25:54

what data will go into the existing platforms in the field, we made the decision that the best way to deliver the data to farmers is through everything they already have in the field, because there's so many platforms. In every tractors, there's usually six monitors, we want to be all monitors. And then there's a 515 platforms that have coverage of a lot of vapors. So for example, if you think about a tractor company, they're already in the business of having a really sophisticated data platform that helps the farmers do everything they need to do, we want to then ingest the new data sets and help them look at all of the different possibilities that this opens up. So better fungal detection, and that are applications of fungicides, insects, nutrient, and so on.

26:38

So, which is interesting, I'm following you. Now the data that is collected on a specific portion of the field, whatever it might be, is enough to say, hey, I don't have a fungus problem. I just have a nutrient problem. I don't have a nutrient. I might have a bug problem, whatever it might be, it gives you that specific detail, doesn't it? And then, and then it says, Hey, give me some fungicide over here. It's in this area. Use X amount.

27:13

Yep, exactly. Then it's actionable recommendations, right? Yeah. See, that's why it's gonna rain. Tomorrow, maybe don't go out. Right? So you incorporate that

27:23

you're gonna incorporate that anyway, you're gonna say no, it is some weather coming in. We I don't think we're fine. Let's just do it. And then we can take, we can still because you're, you're constantly looking at it, because you've got the communications happening. So you can always see what's happening.

27:39

Yeah, and now let me really blow your mind. I'm blown already. Try to Yeah. So cool. Um, so let's say something changes, and for some reason, we see fungal pressure, and then it goes away, the signals will also go away. So you can think about in two ways, one is just maybe the weather conditions changed and then dried up and the fungal infestation just vanished. And then you don't have to do anything. So that's one, one way to look at it. The other one is, let's say you did put a fungus died out there, and it did not work, you're going to know that as well. Because the signal was so come up instead of going away. So this is a really cool thing, because we never had that way to verify if anything works, you know, you put it out there. And then you just don't know if there was any value. And yeah, it's really long. And then eventually, the combined goes for the field they harvest. And if the harvest numbers are high, then they're hoping that all the things that do throw this isn't worked. But that's how it works.

28:41

So you see, that's pretty cool. So you get get real time, to a certain extent real time feedback on whether your application has been effective than not. And if it hasn't, then you're you've got to think on now what do I do? How do I, my, my plants are still stressed, right? What do I do? Then what do I is that didn't work, we need to do something else, then you compress that time as opposed to not knowing over applying. You don't have any clue and you just hope by the end of the season when you start to harvest that you can eat. Okay.

29:15

And then when you harvest great, maybe lucky results, but wasn't because of the fungicides Was it because of the insecticides or herbicides, the nutrients the weather? God knows right. It's many, many things.

29:27

Does does the technology the communication capability give you a broad spectrum, right, just sort of a broad spec. Yeah, like reds bed. Well, here's yellow. Here's, you know, whatever you get the point is, it doesn't have that or is it just like on or off? Like bad? Something's happened.

29:50

Yeah, um, I don't know yet. There's likely going to be more generation of protein as the problems get worse. But I think the way we are referring to think about it is not in the individual firms level. But more. I mean, at the scale that we farm, and especially focusing on pathogens, which is what we focus on. So fungal pressure, insect pressure, what you want to do is look at, how is the area evolving? Because you're not looking for patient zero, but you want to understand, tell me, Chris worth or 100 acres worth, and then see is there? Is it expanding? Is it expanding fast? This is really what's going to give you an indication of is it really going to be a problem? Or is it maybe a fungal disease that's kind of thing localized, and you don't need to do anything about it, it's just going to stay there, right? So you get all the information. And we think about more about the density of the spread than the individual.

30:44

Yeah, and over time, let's say over time, you, you begin to develop that insight into the dynamics of your, your acreage is like this is always sort of prone to this sort of prone to that. And on it. And you could just sort of play that game, too. And validate and eventually, I mean, I can even see if I see that this portion of my field has is struggling in some way, shape or form. I can create a strategy around that to help mitigate it for next year, or the year after that. I say, Oh, look at that.

31:21

Or you can just not plan that area, which are not planned out area, there's some areas that it's just not worth funding. Right. So that's a choice. You're gonna struggle there. and still not get a good deal.

31:31

Yeah. So it's all great. It's all good. You had me at hello, interplanting. You got me

31:43

for level though, before? Okay, here we go. Okay. So the other thing is that we know very little about how diseases spread. Because we it's impossible to track fungal disease, for example, the mean miniatures. That's true. So if you think about having a technology that can do all the things we talked about, right, like identifying early, identifying the spread, identify the, the remedy, if it goes away, and then you do that over hundreds of acres, you can start to develop prediction models for pathogens, right in times of COVID, it's nice to think about how that plays out. Because once it's out there, it's really hard to feel it back. You want to have predictive models.

32:23

I can see if I was a data analytic guy. Yeah. And I love data, you can start pulling in different pieces of data. And not just at that level, you could say, what's the temperature, how much rainfall, but you could just start pulling all of these other factors, these variables, and create a predictive type of model that says, Hey, man, it's gonna, this is sort of where we're at right? Now be careful, it's gonna, you know, and be able to predict that. See, that's exactly. So I'm a farmer. It gives me greater insights, does it save me money.

33:04

So our approach is actually replacing p&l costs for the farmer. And that's the reason we went after the seed. Because farmers only to spend more money right now, there, it's hard to make good margins as a farmer every SEC is telling you, yeah, and this year is gonna be interesting, we really bad because there's no fertilizers, there's no herbicides that the prices are going up. So there's gonna be a really? That's true. Yeah, this year is gonna be interesting. But fully, there's already quite a lot of cost structures and what farmers send the question, and this is my approach to anyone building a business. In general, I think it's a good approach. But in I specifically, figure out what costs you can replace instead of trying to add another cost, because obviously, that reduces the barriers to entry. So that's our approach, were redoing the entire seat technology in the ceiling, so that we can replace that cost, which is actually a really high cost breaker, and then offer farmers what we like to refer to as intelligent or smart seed that have all the functionality of their seats plus for the additional value that they get, they get to keep, but every year, it's gonna be different. So that's why we don't want to get into the business of promising any specific value, in general have less risk, they'll have better visibility into their field, they can optimize their input use, and they can increase their yield because they can resolve pathogens earlier. And all those benefits thinking, see,

34:37

I like that. I like that. Now. I've got to be the that that naysayer out there. Who? What's the roadblocks? Why wouldn't people want to embrace this? What what what push backs are you receiving? Farmers? Anybody? I mean, what why? Because it makes sense. Are you Are you getting feedback? That's like, No, I don't want to do that. No, I don't think that that's right. Or is it just 100% homerun,

35:07

there's a lot of excitement. I think one of the things that makes it easier, like the challenges if you're asking is it takes time. But I take trades take time to develop takes time to take to market, you need to work within the partnership structure. So those are the challenges. But you know, once you get through it, so we now know how to make the trades, we have our roadmap, we have the partnerships we need to get started. And with the regulatory process, it's getting much easier. So that was really helpful for us. All right. Once you get through those, the excitement is really high. And one of the things that keeps me very motivated is that everyone seems to really like the concept talk to a farmer, they're gonna like the concept Talk soon independencies company, they want to see a success, talk to attraction manufacture seeds retailer in Raleigh,

35:57

who's not happy, I'm telling you who's not happy as those of those fertilizer people because you're going to be optimizing the the application of fertilizers and you're going to be happy, and the fungicide and the pesticide, folks, they're not going to like

36:12

Um, well, that's a tough statement.

36:22

What you're saying is that, hey, hey, here's a seed that's going to be able to communicate its problems, and then you're going to be able to apply the right amount of pesticide, the right amount of fungicide the right amount of fertilizer at the right place at the right time. And for the farmer, it's like, Great, thank you. I don't have to just sort of, you know, do this whole, yeah. Okay. But that's okay. I don't care what they think I don't Well,

36:46

I think they're also trying to move away from their model. So I think they're moving to something that is more an integrative acre, where they kind of give a farmer, this is the yields you're going to get, and we're going to give you all the products that you need to get there. And it's one price point for the farmer. So whether it's good or bad for the farmer, this is the world that the agro chemicals are going to work within our world actually optimizing the inputs is beneficial for them. Right? Because they can make more money if they sell less product versus more. So maybe this is not going to be an issue for them.

37:20

Okay, well, just sort of, well shelve that. But I gotta tell you, man, it's pretty. It's pretty cool. Now I understand. Had, Okay, one last question. Because I can continue on and on and on. How does somebody begin to mass produce a seed that you have modified to be able to communicate, I just, my brain hasn't put my I just at? That's a tough one, I can't see it, how do you do that?

37:51

That's actually not something that we will do. There's just a whole infrastructure that knows how to do that. I can tell you the natural, it's not super fascinating. To be honest, it's just probably getting seen. So the way that you get technology to say this that you've read it in, that's the trade taking once you do the technology once that's just good seeds, and crossing them. And you do that several times. And then you get the good genetics and the traits are in there. And then you have your master seed, if you will, and then you start propagating that. And you do that in a very structured environment. So you can do it in a greenhouse and get a lot of seeds. And then that's how you propagate more and more. And it's an exponential thing. Once you have, yeah, but there's a whole world that does that as a service.

38:36

Thank God.

38:37

Thank God. Yeah, otherwise we won't have enough space. Yeah,

38:41

no, no. All right. This was a great conversation. I enjoyed one heck of a lot Shelly, how does people get a hold of you?

38:51

So let's see our interplant websites or LinkedIn, Twitter, Instagram I think wherever at this point, but just reach out or you can email us at Hello at interplant calm and

39:05

hello one I have just info I should change it to Hello now.

39:08

I don't know. I don't know. Yeah, but we have a few other ones or you can just Sansara available to people.

39:17

Alright listeners that Shelly interplant is the company I n n e r p LA and T which is pretty doggone cool name. I like it. And you need to get a hold of her. If you're a farmer. If you're in that business appeared in the ag world, you need to have a conversation with Shely. Hey, Shelly, you were great. Thank you. Yeah, it clearly you're smarter than I am. Which I'd like to say that that's a that's a big accomplishment. Sorry about that, man. That's what you're talking about is pretty cool. I really appreciate what your your your passion because I think food, water, education all those things are just those non negotiable and you're you're in the fight and I appreciate that. Thank you very much. All right, listeners. We're gonna wrap it up on the other side. You're gonna have all the contact information for Shely and Ben som so stay tuned.

40:11

You're listening to the industrial talk Podcast Network

40:20

All right, a big hearty thank you to Shely. You know, that was a, I want to say 10 out of 10 Hardhead. extravaganza, she nailed it. And that's why the future's bright. People like Shely and others. Were really making a difference. Non negotiables. These are these are non negotiable things. We need food gas. We need power. Yes, we need water. Definitely. We need education, non negotiable. Shely's part of the solution absolutely wonderful and absolutely honored to be on the industrial talk. You're gonna have all the contact information you want to add. Alright. Are you getting the most out of Doc? Challenge yourself this week? Ask that question. And really have a heart to heart about whether you are if not, just ask me. I'll help you out. A big deal. Industry talk. Reach out to me. All right. Be bold, be brave, daring greatly. Every day hang out with people like Sheldon you're gonna change the world. We're gonna have another great conversation right around the corner. So stay tuned.

The post Shely Aronov with InnerPlant appeared first on Industrial Talk.

On this week's Industrial Talk we're talking to Bettina Rotermund, Head of Strategic Marketing at Siemens about “Digital Transformation and Letting go of the Ego and Embracing the Eco”.  Get the answers to your “Digital IoT” questions along with Bettina's unique insight on the “How” on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

iot, people, siemens, customers, industry, digital transformation, industrial, bettina, tina, digital transformation journey, world, trust, business, company, big, find, event, run, scale, iot solutions

00:00

On this industrial talk, we are talking IoT. We are talking about letting go of your ego and embracing the ego. We have to succeed with this innovation, this technology, we need to begin to embrace it. What are the strategies that we can deploy today for resilient business of success tomorrow, come learn with me, let's get cracking.

00:26

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hardhat grab your work boots, and let's

00:44

go Alright, once again, thank you very much for joining industrial talk the place if you're in manufacturing, yeah, you need to be here. If you're an industry, yeah, you need to be here. If you're in the business of transforming the world changing the world for good. Right here, right now. This is the place for you. You know why? We celebrate the bold, The Brave and the daring greatly. That's industry. That's industry as a whole. Because you are bold, you are brave. You are daring greatly. You're changing the lives. You're changing the world. You're solving problems. Yeah. That's why we celebrate you on this episode of industrial talk out in the hot seat. I had a great time with this one. This is another great conversation. Bettina Rotermund. That's R o t e r M u n d. She's in hot tea and we're talking, you know, okay, we're talking IoT. And you're saying yourself, Scott, I don't want to talk IoT. You have to talk IoT. You have to figure this out. You have to be bold, brave and daring greatly. And figure this out. Maybe tippy toes in it. We're going to talk. Bettina is on the on the hot seat. Yeah, we do. Okay, we are sponsored by the IoT solutions World Congress, this is going to be an event. Right? This is an event, and it's May 10. Through the 12th. This year, in Barcelona, I have all the contact information out on industrial talk. Yeah, it's a must. If you're, I'm just telling you one of the things that is always pushing back. Yeah, you got to find trusted advisors when it comes to all of this great innovation and technology, but you can't ignore it. can't stick your head in the ground and say that, ah, it's not gonna happen to me. No, I believe that if you don't, if you don't take advantage of of this technology, figure out a way of navigating the waters in a way that is beneficial to you your business, then you're going to be out of business. And that's just a fact of life. Somebody is going to figure it out. So the key here is find trusted advisor, patina. Excellent advisor, just FYI. Okay, IoT solutions, World Congress, May 10, to the 12th Barcelona's location, and I've been there. It's a great, great venue, great environment, very collegial. It's a must 10 event. And we're also brought to you by the industrial IoT consortium. And again, we've got to be about education, right, we've got to learn as much as we possibly can, great location to be able to find information about IoT, and digital twin and anything else that is associated with industrial for Dotto, or industry for Dotto or whatever Oh my god. And that's industrial IoT Consortium. Check both of them out. I want to see you in Barcelona. That's, that is my challenge to you. See you in Barcelona. All right, here we go. Challenge. What is normal? What is normal what? We've just been going through just an absolute squiffy time within this pandemic. It's been hammering business, it's been doing the thing. So, I mean, I can, some days are good. Some days are not so good. You know, we're on we're off things. It's just a very fluid environment. And people want to protect themselves. And so they they make decisions in accordance with protecting themselves. So it's it is, but again, what is normal, where, what do we do? I think I think it's never normal. I just think that, that we've got to be bold, brave and we've got to just step out, we've got to think differently all of the time. I think legacy thinking that conventional thinking that was pre pandemic and all acceptable and all wonderful over here. I think it will be the death of companies. I think that that we we must, we must be catalysts. That is that's also an interview that I did with Tracy. So find that catalyst conversation because that is also A fantastic conversation about how you are just going to have to embrace all of this, this this change, do it. Now is the time. So I wrote down some notes because that's my, my, no, that's what I do. You know, my life is about working out, thinking about all of this stuff, and figuring out how to be able to communicate. One of the things that came out as a result of this conversation with Bettina, I like ecosystem versus ecosystem, I really believe that that is a just a solid sage advice. I think we have to, we can't we can't just hold our cards close to the chest, right? We just can't.

05:41

And I think we have to really, really begin to embrace that Ico, we don't have all the answers. Bettina, she's a rock star, by the way. All right. Another thing that I want to make sure that I point out, and I just plan it, food for thought, whatever you might want to do with it. And I think I believe success, whatever that is to find that success comes when people listen. Because if they don't listen, they're not here. If I don't care, you're not moving that ball forward, if they don't listen. So I think success comes when people listen, success also comes when people understand what does that mean, when we start talking about all this innovation, when we start talking about the technology is out there, are we just communicating in such a way that hey, look at me, look at me, I'm the smartest person out there. I'm using bigger words in the jargon out there. But nobody understands. And I don't think that that is an appropriate approach. Industry has smart people. It's, it's all over the place. They we do. They do. I'm not I'm not. Don't Don't Don't look at me for smarts. But many are very smart. But if we, if we don't get people to listen, and if we don't, if we don't make it the message understandable, and I don't think we're going to be successful. And I don't think some of the the, the challenges that we have out there like workforce management. Trust, deploy and technology if we don't, if we don't make it simple, if we don't make it consumable, if we don't put it in the hands of the people that truly deploy it, then I don't think we're going to be successful. So keep that in mind. Successor when when we can get people you know, success comes when people listen, success comes when people understand. Get rid of the jargon. Get rid of it, and simplify your message so that the masses can consume it don't make people feel stupid. Don't please. I don't like it. And quite frankly, I'm pretty easily. I'm not I'm not the sharpest tool in the shed. So if I don't like it, there are a lot of smart people don't, you know, definitely don't feel good about that. All right, Bettina Rodman, and let's see your stack go out there. Okay, cool, cool. Stack card, LinkedIn stack card, by the way. She's head of strategic marketing, Siemens IoT. Yeah, so she brings a lotta gotta got a lot of street cred out there. All right. And, and, and she's passion. And she's passionate. And she says, You'll, you'll get get it real fast that she's smarter than me, which is pretty much everybody. All right. Let's enjoy that conversation. Bettina, welcome to industrial talk. Thank you very much for finding time in your busy schedule to talk to the best listeners in the whole wide world. How are you doing today?

08:49

I'm great. Actually, we have a bank holiday in Germany. So it's very quiet. And I love being on the show. Thanks for inviting me. Oh,

08:57

I didn't know you had a bank holiday. What time is it there?

09:01

Actually, it's a six and a half in the evening.

09:05

Oh, it's still fine. I don't feel bad now.

09:07

Yeah, that's time for doing interviews extra it is.

09:10

I see that you're drinking something and I'm thinking to myself, it must be coffee, but then it's 630 and we'll get to sleep. All right. For the listeners out there. PITINO give us a little background on who you are and why you're such an incredible professional.

09:26

Oh, thanks for the for the flowers. First and foremost. Well, I am the head of strategic marketing at Siemens for the sector of IoT in digital transformation, which is my field of passion because I truly believe that IoT and digital transformation can create a better world. I'm not the typical Siemens staff, you would find I'm only three and a half years with Siemens. I have a background in a lot of managing positions from sales to marketing, business development and strategy in a lot of other companies like Sony, and BMW. So yeah, I'm I'm still a little bit like the I would say the corporate rebel. I'm looking at things a little bit different. That's also why I enjoy my current profession and jobs so much that gives me a lot of, of playground to test new waters and to create something big and new. So I really, really enjoy the the field of play I'm in right now.

10:30

Yeah, they haven't said to the the white shirt with a tie yet.

10:35

Now, not yet, but I got a shirt with a bull's eye on it.

10:39

Yeah, I bet you do. Now let's Let's venture into this one. So a topic that comes to mind that I am. I agree with you. I believe that IoT digital transformation, industrial to for data, whatever you want to call it is transformative. I agree. There are obstacles. Why are is like, okay, and there's obstacles, and then there's messaging confusion. Because I don't even know if I put my little manufacturing industrial hat on. I don't even know where to start. Because it's, it's busy out there. There's a lot of cerpen going out on that old worldwide web. Yeah, yeah. How do we how do we industry begin to sort of put our arms around this, this incredible technology? What do we do?

11:30

Yeah, I mean, when we we talk to customers, and I love hearing them out. Because there's a lot of it seems like it's a super daunting challenge for them to start into IoT or to start their digital transformation journey, though, everybody agrees that it is a business imperative to stay in the game now. So when we talk to them, most of the time, we hear like the common four to five, which is I'm scared about that cybersecurity, if I put all my assets in the cloud, and then a hacker comes on bankrupt law, then it's about the asset management, how would I manage then those assets that I run from a remote perspective, then it's all about return of investment? And how would I ever finance it? And then it's a little bit about the value creation? What kind of use case what kind of solution would grant me any value? Or am I just playing on this this buzzword bingo. And the last one is, if I eventually will change my business operations? How does that play with this change management thing? Yeah. And most of the CEOs and CIOs and CTOs then are very good in this, this, you know, change management thing, because it's a soft thing, you cannot really measure it. That's why it's also like, Okay, if I change my setup, if I'm integrating a new business model, how would I make sure that my people can follow and can adapt to this new normal and this new circumstances that they're facing? The good news is, though, there are plenty of solutions to all of the five big, big things that I just mentioned. The bad thing, though, is there's too much and sometimes wrong and false communication about it. This is exactly what you just mentioned. Yeah, there is a confusion about what it is and what it is not. So I think the best thing to start is at the beginning, to ask that simple question of why. And we always ask customers this question, why do you want to change? Why do you want to transform? And do you have any vision how that should look like? Some customers do have a vision? And then it's about how do we bring customers to this point of execution? And some people don't? And that's just okay. Yeah. I mean, if you would ask me for a surgery on your leg, or whatever, potentially, I could look up a YouTube video, but what I feel prac to do with myself, Oh, no. So there's a need for guidance and navigation. And at the same time, there is not enough trust. And that also comes because there is no industry standard. I mean, if you if you look into the telecommunications sector, which understood very early, there needs to be a standard like Bluetooth and NFC in order to connect things. This standard is sometimes with the protocols for IoT is there. But there is no standard of how you run IoT projects. That's why people find it so difficult to trust one or the other party, and who would be the better party for their endeavor. And so what we usually do with customers, when they approach us is we, we have two ears and one mouth. So we try to listen twice as much as we talk. And if we talk it's rather asking more questions, to deeply understand what the root cause is and what the customer wants to achieve. And then it's about defining a strategy and from the strategy looking into these use cases. Yeah. And we we see a lot of buzzword bingo in the market?

15:03

You have no idea. I hear all the time, the lexicon is off the charts. And then new words that are an amalgamation of two words that I used to know. And now somebody out there in industry since I forgot to push them both together, and then it just blows my mind. But I mean, absolutely,

15:24

absolutely. And I, I had heard a conversation before Christmas, where somebody said, how many computers do I need to tie together to get a quantum computer and I was just like, maybe not. And that is, that is so understandable, because these words are just like in the air, and they are frightening these people to the bone. And I can understand that. Because I mean, it's not like buying a car and you spend whatever, 20 30,000 euros in your car, potentially, this is a double digit billion price tag that comes with retrofitting your, your factories around the globe. And so if you want to invest, you want to make sure that you're invest in the right things, and not into a buzzword that is nice to have, but it's not creating any value for you. So for us, the proof of value comes before the proof of concept, because the proof of concept is just is that technology wise, viable? But not would that bring you any kind of value in the sense of decreasing your bottom line in order to save resources or cut down co2 Or be process optimizing? Would it increase your top line by building up new business models that come out of your data that you aggregated and you analyze, and you got any meaning out of the data? Or would it help you to differentiate because you can offer a new service to customers based on these data, or you can differentiate against your competitors by having a faster time to value and time to market? And so these are a lot of questions that we we ask customers in order to get it right. Yeah. And then of course, what is what is needed is you do not hand over the reins of the company to somebody else in order to do IoT for you. This is something that you need to do in co creation, because there are so many things along the way that can happen, where you need to accommodate. And then you need to sit down with your customer and say, Okay, this is now a T crossing, are we going left or right? Because the Middle Way definitely will not work. And that is why I always advocate for start small and scale fast. Yeah, it's not that you would digitalize your whole business, or you transform your whole business, you start with one value creation use case. And maybe there is already a use case outside in the world that you can copy and paste in the sense of what kind of problem was that use case solving? And can I use this methodology? Can I use what is already there. So I would not start with zero. But I would start maybe with 40% or 60%. And then you're better off and then you're faster. And this is what we in Siemens try to do to come from one point in one industry and learn for the other industries and transform and transference pawn these kind of learnings into into different verticals.

18:24

So some of the things that I hear what you're saying, which is cool, which I agree 100%, because I hear it out there in the marketplace. What I would say, if I had my hat on, I'd look for some trusted advisor trusted person really trusted with the street cred of IoT, whatever that might be, whoever that might be. So trust is key from my perspective. I like the incremental I can handle that. It's not, you know, so overwhelming where I can't, I can't comprehend it. So starting small scaling from there. And then the other thing is that if I do start small with a trusted advisor, company, whatever that might be, and then I can truly manage the success meaning do I have a return on it? Did it meet our expectations? Did we learn something from it? One of the areas that I'm always struggling with is this concept of time. There, you know, if I talk to somebody, somebody's gonna say it's 18 months. And then I'll say, Well, why is it 18 months? Well, it's just 18 months, and there's there's nothing, there's it's vaporware behind that hole. It's like

19:43

and usually usually they will tell you it's 18 months and three weeks and two days and four hours and 22 and that is exactly what I meant is there's so many unforeseeable things on this digital transformation and IoT journey. which you need to take into consideration. And that's why it would be reasonable to give you a time frame which says is roughly this and this Yeah. And then you can can write again shot and then look into how this is developing. But at a certain point quality before speed. Yeah. So if you just look into the deliverable of time, but then you are not matching the scope, or the quality or the cost, then something, something is not sustainable. And that's why we see so many of these IoT projects failing, because they're not set up for success in the long run. It's like, okay, ticking the box, ticking the box, ticking the box and then done. And then what have you brought your people to the party, so they have a skin in the game, they can make decisions with you on what needs to be done. So they do not be repelled by the new algorithm, machine, software, business model, whatever you want to implement. Yeah. And the other thing is that sometimes it takes time on the way to test. And only if you thoroughly tested and any see that the value is there, and then it's working, then you should move on. And that's why we see so many people in this what we call POC limbo, or McKinsey calls it POC purgatory, they go they went for this POC and then they you know, in a sandbox environment, they saw that it was working, but then they are unable to scale or to implement it. Because you're it legacy system is a completely different thing than a sandbox environment. And that's why you should not try to boil the ocean, I would advocate always for trying to minimize the effort and try to look into what is the minimal viable product that you want to achieve? And then learn, test, make your learnings and then you can scale? And then maybe it's it's one conveyor belt in your factory, then maybe it's 10. Maybe it's then this factory plus another factory? And then also, I think, what, what, what keeps people from it is this, how would I ever finance that? Because they're unable to calculate, really a return of investment. And that is not simple. Because if you're setting up a new business model, which comes as a service, you have annual recurring revenue, and then you have OPEX, and CAPEX, and how would that all mingle? And what is the prediction for it? Because for most of the people, it's uncharted territory. Yeah. So also, you need to make sure that maybe you want to performance based investments, maybe you want a one time off, whatever it is, but you need advice from somebody who has skin in the game, but at the same time, it's not forcing you into either one or the other direction.

22:43

She was interesting. Again, you're hitting on all cylinders here. The financing? Yes, that could be overwhelming. I think that that is an important component. I think that the way you approach time, I think that that's important, too. What's interesting, is that there's a lot of headwind out there, and the headwind is being pushed back by the failures, right. And the, it's, it's, it's easy for me to find failures of IoT out there, right. It's hard for me to find successes. But then again, to your point, there are there are great use cases out there that are successful. And and again, I just get down to that that trusted partner, I there's no other way of getting it, because it's so buzzy out there. I just I just need a Sherpa of some sort to help. Eric carry. Yeah, during the back. Let's move forward here up this hill. That's how I look.

23:43

Absolutely. And I think you should look out for somebody who can master both sides of the column that climb. And that is you need to have a tremendous experience and expertise, which is not the same on the IoT sector. Yeah. So you, you need to know the language you need to know about the regulations and rules in that specific industry, as well as you need to have done it a couple of times, preferably to yourself, yeah, drink your own champagne is something that that generates trust immediately. And that's why also at Siemens, we we do a lot of these things that that we create to our factories ourselves at first in order to test them Yeah. And then you have a proven track record and you can say, Okay, I know that working outside as well. And that's the OT side of the coin and then there is the IT side of the coin. Now you need to master software you need to master algorithms in the future for sure you need to find a partner that is mastering artificial intelligence by far and to bring these things together because there is only value created when you bring it and OT together and merge these different worlds. Yeah,

24:55

yeah. See, that's another topic. Bettina that's a whole nother topic. So ot it conversion. I've been out in the field. I know what it's like, ot does not talk to it now. They might, but it's no it doesn't exist. And and it's it is this digital transformation journey is hinges upon that collaboration hinges upon the conversions. And then

25:20

yeah, because ultimately it goes across silos Yeah. So then you have the people on the shop floor, then you have these people in the IT sector that is doing all these these things that nobody understands, really. And then bringing these people together is like a cultural shock most of the time. And that's why we always say that IoT, we need to tear down the silos and you need to be open. And and that's what we always say, this is not we're coming from the era of ecosystems and running into the era of ecosystem. An ecosystem means everybody has a voice at the table. Everybody has a place at the table, but also everybody has a responsibility at the table. Yeah. And no company on earth has all the wisdom and no company on Earth can do IoT on 100% scale along the value chain. No one. Yeah. And that's why, and it's good, because, you know, Siemens is super in OT and it and bring these things together. But we are not super in ERP systems. And we are not super in CRM systems. That's why we have strong partners like SAP or Salesforce. And we bring those people to the table when they are needed. And also, when it comes to connectivity, there is a good reason while the telecommunications people are strong in 5g, and they are pretty much prepped for bringing the connectivity to the table. Yeah. And you should not be so egoistic and narcissistic, and saying, I can master everything myself, and then hear customer use your beautiful thing that I created for you. And then with a customer, you start with a square, and then in the end, the customer gets a circle, because you need to cut off all the corners on the way to the results. Yeah,

26:55

I've had that conversation a number of times where we just want it right out of the box. And then at the at the end of the project, it doesn't look anything. It's that box is on the shelf, and it's all customized. And that's another big. We don't want customization we want to we want to be able to deploy versus digital transformation from an agnostic perspective. Where I'm not me, manufacturer me, industry guy. I'm not bound by I got to live with the AI there's there's this beauty with this agnostic where I I'm not married, I can play that game.

27:34

Yeah, I mean, I mean, from a, from a vendor perspective, yeah, it would be so super nice. If it would be like, selling Billy IKEA shelves. Yeah. And then you deploy that IKEA shelf, and then the customer wants a door to it. That's, that's nice. Go for it. But that's, that's not reality. Usually, IoT projects are as individual as the fingerprint of the customer was signing for them. That makes it difficult in order to scale. Yeah. And then if you cannot afford it, the company doing IoT, because every project is 100%, New, then there's too much effort needed, and then it doesn't pay off. So what we all need to learn is there potentially is already a good solution outside in the world, and it is proven. So why not looking onto this the story as a meta level of saying, what kind of job to be done? Is this thing solving? And can I use the meta level of it the methodology, the approach, whatever it is, and build up my personalization on top of it? Yeah. And that is also where we go more and more at Siemens to look into how can we pick something that we did in one industry and and you know, make it valuable and make it working in another industry with another project with another customer. And then we bring the best of the best and the best experience in the best practice from one area to the other area, in order to speed up the whole thing? Because if we look at the time that is left for us on this planet to get these things, right, in terms of sustainability, first and foremost, digital, decarbonization, this clock is ticking quite loud. Yeah. And if we would start from zero all over again, we potentially miss the 12 o'clock Bell, and that would be very disgraces for all of us. So I truly believe that we need to be more open, we need to be more collaborative. There will be a lot of competition in the future. And that is just okay. Because asset no company on Earth can do it alone. And ecosystems is your best bet how to run your own digital transformation.

29:45

Segway, baby. That is a great segue to IoT Solutions World Congress now. It's a great event. Yes, it's a great event. been there a couple of times. And why is it in important for you Siemens to be a part of that event?

30:04

Yeah, various reasons. The one is, we are there because we truly believe in networks and ecosystems, and a lot of our partners will be there as well. And that's why it is very nice to use these kind of events, also to co create to talk to each other. Because in this interpersonal contact, there's a lot of energy. And there's always like this vibe of, hey, let's sit down and do something new together. So we really appreciate that one. But then first and foremost, we go there for our customers, because this is a place where customer can educate and inform themselves. And I think a lot of these daunting challenge of IoT is a humera. Yeah, it's not real, but it is, you know, your fear is perceived as real. And so this is a good way for Siemens to show, listen, there are a lot of resolutions and a lot of solutions and references already handy for you, we can do that for you. Because we already did that for 10. Our customers Yeah. And that gives a little bit of this feeling of it is possible for customers. And that's why when we go back, and we talk to customers in the follow up of these meetings, they always report is like, I've never knew that this is existing, and I never knew there is a solution. And there is an approach for this. And so it gives a good platform for customers to inform themselves to ask our experts to sit down and to evaluate opportunities. And that is that is why we love this event. So so much because it's really a pragmatic approach. Yeah, it's not this rocket science, why kind of working enviroment? It is you sit down, I show you what we did. And then we say, Okay, what what would be a way towards your solution, your individual digital transformation journey. And that's also when we are partnering left and right, with a lot of, of big players that are also there, then it gives more even more trust for people, hey, if these two pair up to do it together, it must be good, because I'm not locked in either or it's an open environment, I can I can run with my preference, rather than somebody telling me what I must do. So this is a it's an open exchange and dialogue format, which I truly value. And also in the past, the speaker assignments have been very well picked, so that they cover a huge variety. But at the same time, they, they give customers a starting point to start their their information and education journey, and come to an educated decision making in the end, what the next best step for them to take would be.

32:54

See, I like the crackling energy that exists at that event. Now, of course, it's been put on hold for the past couple of years because of the obvious the pandemic, but there when when it was rolling, it had it had such a collegial feel to it. And people are just there's energy there. There's an excitement. And and I want to make sure our listeners you. The reality is, is that you need to look at digital transformation, whatever that might look like you need to okay, it's it's got to be a part of your thinking. I know you're saying to yourself, Scott, I don't know where to start. IoT solutions, World Congress, events like that are a absolute must. So that you can go there, you can get educated, you can begin at your own pace, be able to consume the information that is relevant to you, and then be able to, especially at IoT solutions, World Congress, sort of springboard to somebody that might have other additional answers, and then be able, you know, they got tables around there that everybody just sort of congregates, and they sit there and they, they chirp and they think about the future and everything like that. It's a pretty cool place. But I just highly recommend highly encourage each and every one of you outside of finding Bettina, but to go to that event, and and just get engaged. It's it's a great they they put on quite the show. So

34:24

absolutely. Absolutely. And then I mean, it's it's for each and every one whether you're already advanced and a lot of IoT, or whether you're a newbie, and this is just fine. Yeah. Because it's nobody, nobody is telling you you already should have done it like three to five times. It is not true. Just start and get information small exactly and find the right right news and the right people to talk to and just get inspired by by the knowledge that is available in this concentrated form. You got what you want.

35:01

Yeah. And take that ego that exists on your lap right there and stick it on the shelf, and then start talking about how we can create an ecosystem that benefits you listener out there, because it does just begin that digital transformation journey, no matter what, find the people that that you can have that conversation, and you will know.

35:24

Yeah, and I mean, it's like, sometimes people are so afraid of these things. And guess what, I have an IoT application for my chicken. Because I have like, the chicken are pretty much like, like I am. And they they they break out. Yeah. And so when I haven't like a use case that says, if these chickens so the camera detects the chicken, if the chicken approach to near to the door and the door for whatever reason is open, it launches an alarm. Yeah, this just the Raspberry Pi with a little camera and an algorithm that detects the the silhouette of chickens when they get too close to the door. Yeah. Which is super simple to use case ever. It's it was a very good solution to prevent my chicken of running onto the street. So it starts small, yeah. Would it help to run a chicken farm?

36:18

No. That's

36:21

the Think of small things and then envision how you can scale it. And don't be afraid of these 3000 pound gorilla. Sometimes it's just a little little puppy on there is a little bit barking. And so I would encourage you to go to the IoT solution World Congress and figure out what would help you and learn from others. This is a good start.

36:42

So you've inspired me Bettina, How do other people get a hold of Bettina?

36:49

Oh, wow. First of all, I'm to be found on LinkedIn, very simple, Bettina, Rotermund. Search for Siemens, that's very, very easy. And then I hopped around a couple of events from the IoT world to IoT solution Congress in Barcelona. And, yeah, I think in the future, there will be even more because we're planning big things around IoT and digital transformation, Siemens, hopefully will launching in in the spring to summer. And then of course, the best way to interact is Twitter or LinkedIn.

37:28

All right, her name is Bettina. Last name is spelled R O T E R, m u n d. Did I get that right? Absolutely. Get a little comment there. And please go ahead means read

37:39

lips in English. So

37:43

thank you. Alright, reach out to her get her get you will not be disappointed connect with her out on LinkedIn. Excellent job, Tina. Thank you very much for being on industrial talk.

37:54

Thank you so much for having me was so much fun.

37:57

Cool. Very cool. All right, listeners. We're gonna wrap it up on the other side, we're gonna have all the contact information for it. Bettina, Siemens, and everything else in between IoT Solutions World Congress, put that on your calendar. Make it a note you. It's Barcelona. How can you go wrong with that? Great bye. Yeah. All right. Stay tuned. We'll be right back.

38:18

You're listening to the industrial talk Podcast Network.

38:28

Alright, that's Bettina. She says her last name better than I do, girl. I butchered it. But nonetheless, you got to reach out to her go out to her stack card. I measure everything in in the area of food and beer, high beer factor. You want to hang out with patina in a big doggone way. Reach out. She has answers. And you can trust her. Did you digital transformation is here. Find a trusted partner, Bettina. She'll set your right. All right again. IoT schools throw Congress is a conference that is in Barcelona. Yep, it's in Barcelona. And it is May 10. To the 12th. This year, put it on your calendar and it's also brought to you by the industrial inner IoT Consortium. Got to find out Gotta educate, alright. Be bold, be brave, dare greatly. Bettina is somebody that's bold, brave and Daring Greatly hang out with her, and you're going to change the world. Thank you very much for joining industrial talk. We're gonna have another great conversation right around the corner.

The post Bettina Rotermund with Siemens IoT appeared first on Industrial Talk.

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SUMMARY KEYWORDS

catalyst, people, organization, scott, Tracey, world, problem, industrial, industry, shannon, talk, create, change, reality, happening, vision, listener, business, conversation, superpower

00:00

On this episode of industrial talk, we are talking catalysts. Are you a catalyst? What is a catalyst? And as an organization, do you need catalysts? That's what we're talking about on this episode. So let's get cracking.

00:16

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hardhat, grab your work boots, and let's go

00:34

Alright, welcome to industrial talk a platform, a warm and fuzzy place for industry heroes such as yourself, because you are bold, you're brave, you dare greatly. We celebrate you on this podcast, because you innovate, you're changing lives, you're making my life better, and therefore you're making the world a better place each and every day. Take that to the bank. All right, in the hot seat. We have a wonderful person by the name of Tracey Lovejoy. That's T R A C E Y right? Don't forget the E. She is co founder and CO CEO at catalyst constellation. And you know we're going to be talking about Yep, catalysts in what that means. And are you a catalyst and you need to get involved because there's an event that's there. They're putting on on the 11th of January, let's get cracking. All right. We're also we're also brought to you by Neil, you're you've heard me talk about Neil. That's neon, that's an E O M go out to neon.com they're creating, how about this for a bold future? Brave, Daring Greatly vision. They're creating the community of the future. They're putting all of this industry for Dotto, the stuff that we talk about on industrial talk each and every day, with some of the best professionals from around the world. They're putting it into action. They're there, they're putting money where their mouth is, and it is an exciting vision. So go out to neoma.com Find out, I'm telling you, man, you're not going to be disappointed. And we're also brought to you by Deloitte, you've heard that name before, especially now, you need to have a consultant that is got your best interest at heart, because these times right now are very challenging, and you need bright minds. And you need visionary guidance to make sure that you survive and that you create a business of resilience. Go out to deloitte.com Find out more you know them. Alright. So

02:42

he ever get that update that that? That iPhone update? Yeah, I just just went through it. I have my iPhone, I got my iPad. I've got everything that's AI related, right? And sometimes I don't like the updates. And you're saying yourself, Scott, why don't you like the update? Because it requires me to change. It requires me to do something different. And then I realized that's what we're all about here in industry, we're all about change. We're all about trying to do something a little bit different, more efficient. It's solving problems. And that is just, that's a factor of change, right? We just need to do that. And so I was complaining, because you could tell by the music. Sometimes it gets a little. No, Poppy, I don't know what you would call it. It skips and it's a digital music, right? Digital, but it skips I can't tell you why. But then I get frustrated. But then I realized that change is good. Yep, changes good. So put that in the back. I don't know where I was going with that. But I just decided that I needed to share my my epiphany when it comes to change and the update with the iPhone, because you know, they make it do something different. You've been doing it one way right with your thumb. And then all of a sudden, you have to change the thumb and now it's at the bottom as opposed to the top. And I can't I can't explain why. I don't know what happened in the star chamber. I phone wherever. They changed it. But I like it. I'm gonna roll with it. That's what I'm about also. So if you've heard the podcast, with Tim, Kobe of Eight Inc. And he's talking about return on experience. I'm fascinated by that because I believe he's onto something that is really important. Now you go go go out find Tim Kobe, like Kobe beef. Right? That's, it's out on industrial talk.com. But the reality is, is that there's truth. And I challenge you and I challenge every listener out here. When you start talking about or thinking about an experience is that experience from your customers perspective, positive or negative? indifferent? I don't know, is there a lasting memory? Is there something there that just says, gosh, that was fun. And and in that experience, you can then begin to develop that relationship. Right? So we did the Christmas and holiday thing. We went to Disneyland Disney World, right Disney World. And we did Epcot. And from the point when you enter in, get it going into the park, you're doing it. It's all about the experience. It's all about what you're hearing, what you're seeing what you're smelling? What's your steady, it's just, it's an inundation. Is that a word? Now, I'm inundated with just experienced stuff. And, and none of it stinks. From my perspective, right? None of it is is off putting, right the food's good that the flowers are pretty, right. Everything is a great experience. And I just came to the conclusion that, yeah, I like experience. And and that's why I offer the podcast because I want to encourage you, if you're listening to this, and you're saying to So Scott, I would like to be on the podcast, I encourage you to do that. I'm all about industrial entertainment, we've got to deliver an entertaining product, we've got to deliver something that is is focused on an experience, right? A positive, because you're doing great stuff out there. As I ramble on, this platform is dedicated to you industrial professionals, it is available to you. And I guarantee you, I guarantee that you will have a great experience. That's That's my guarantee. And you will never come off with this podcast say, I didn't have a good time. I'm telling you. You will. Alright. Segue right here. Alright, so I met, I met Shannon Lucas. She's the other co founder with Tracey Lovejoy. And I met her in San Francisco, and

07:11

excellent chest on fire delivers just just fun, passionate stuff, right. And in this world today, we need to have that passion. We need to have that that desire to really help companies help people succeed and create businesses that are resilient. We talked about catalysts. And and I'm not going to go into it because Tracey does a great job of explaining what that is. But the reality is, if you if you listen to this podcast, and you're going oh, my gosh, I'm not alone. That's how I feel. I'm not alone. I feel just it's it's a great book. They have a book. Okay, hold on the catalyst guide to well, working well. Okay, catalyst guide to working well move fast break shit burnout. And that's exactly what we're talking about here. And it's exciting. And it's a wonderful conversation. And they they just, well, it's really Tracey, Shannon's another conversation. But Tracey just hits the nail on the head. So let's get cracking because you need to listen to this podcast, you need to listen to the wisdom that comes from Tracey and team. Catalyst constellation. So enjoy the interview. All right, Tracey with an E. Welcome to industrial talk. Thank you very much for joining. How are you doing today?

08:36

I'm so happy to be here with you, Scott. Thanks for having me.

08:39

Yeah, every time I look at your name, I see that EY as opposed to just why? Yeah, it causes anxiety for me.

08:48

Because I answered anything. Yeah, but people do why I eat with the heart. All answered to Teresa, Terry Stacy. You're good.

08:59

All right. Love Georgia. Last Name, right. So we're gonna go out into our stat card listener. You go out there Tracey with an 80 ra see why love joy finder. Catalyst. constellations. Is the company. Do not hesitate. Of course. I'm still pending. I'm still looking at my pending my invite.

09:19

You're not You're accepted. Oh, wow.

09:23

I mean, let me refresh. Yes, I have number one now. I'm afraid to sit there. All right. All right. For the listeners out there. Tracey, give us a little just 411 on who you are,

09:36

and who I am. My background was as a researcher, I studied anthropology and ethnographic methods which you and I were talking about a little bit earlier right that fancy fancy word. ethnography is a form of study of watching people kind of do their normal life and making sense of it. It comes out of the roots of anthropology and sociology. And I got kind of a dream job coming in. into high tech doing that, which was crazy right out of graduate school, and they flew me all over the world getting to watch people use their technology and everyday lives. Because as you know, in industry, right, you even showed me a device earlier. So often engineers are so excited about the idea that they have, and not necessarily thinking about the applicability to people's lives. And so a lot of tech companies have continued to, you know, kind of leverage social science to think about what is it that people really need? And then build from that perspective, and you had a conversation recently about design thinking that I got to hear that was,

10:33

I liked that. I liked that, because there's a lot of up. I don't I just think that that we need to do more of that now. Yeah, I think I think pre pandemic pre virus, pre whatever that used to be, it seems like it's been a gazillion years ago. But I believe that we were bringing her seat we were lazy, see be game. And I think now I think that disruption is true. I believe that. That's just me. And I think that it's the grave. Yeah, that's right. And I think today, I think you got to bring your A game. And that's understanding people and what does that look like? And that's what are the dynamics about that? And I'm very intrigued with the term catalyst. Yeah. And Shannon, Lucas, co CEO, of catalyst constellation, define catalyst. What is that? What is that?

11:31

Yeah, so most of us know, catalysts from our chemistry, high school, right?

11:37

out of my car.

11:41

So it's the idea that there was, you know, something that you would add that would create a chemical reaction? Yeah, we're not totally pure to that definition. Because when we talk about our in chemistry, a catalyst then changes, right. Whereas what we're talking about is the the catalyst is a human that moves into situations and can really quickly see what's happening here. And how can things be better. And they take action to move that into being they see a vision, and then they move toward it. So most of us have worked with people like this in kind of organizations that we've been in that person that kind of says, Hey, this doesn't seem like the optimal way for us to do a meeting structure. What if we did it like this? Or hey, CEO, that maybe doesn't seem like the most important goal, given the forces that are happening in the globe right. Now? What if we went ahead and did it like this? And so the catalysts among us, are those of us that are constantly scanning the horizon for opportunities. And we have these many visions that come together, and we cannot stop ourselves moving into action. And I'm guessing Scott, this resonates with you.

12:49

Yeah, it's problem. It's, yeah, you can you can put lipstick on that pig. But I'm telling you right now, sometimes it's it's a problem to be able to. And again, but but but I think, for organizations and correct me, you are the professional, it's important to tap into these catalysts because they're there to tap in, or do I use the term corral? I don't know, if I'm running an organization, I'm going to, for me person, I'm going to gravitate to those individuals. But it is is it important for organizations to do that? Find those now

13:29

more than ever, right? The term VUCA, right, the volatile, uncertain, complex, ambiguous world was coined in the 1980s. And a lot of organizations were like, Oh, the VUCA world? Yeah, those are those are companies that are really getting disrupted that I'll think about that one day. Well, COVID came along and showed us Yep, the whole world gets disrupted in a single instant. And if you don't have those people that can help you pivot and can help you look at what's happening on the horizon. What is it we can implement to stay relevant right now? That's the ticket to going out of business and mean the rosters every single day, show us the local businesses that are gone that show us the national businesses that are struggling International, and so finding those people that can help you always be ready, always future proof your organization we find to be essential.

14:19

But see, that's that's that's exhausting. Right? And I hurt for not for me, not for me. But in industry, you know, we're, we're we gravitate towards, you know, consistent, predictable process. Change is not a it's not a kind word sometimes. And and we're being we're being hit with this tsunami of challenges as a result, and I'm telling you, I for me, being who I am, I think that I got it. I got the challenges associated with a pandemic. But there are good things. And I think the good things are like to your point where you're having real conversations, sort of, you know, distilling it down to real problems to solve. Yeah. And beforehand, it was quite lucky, Fluffy, fluffy tenant. Now it's sort of a bit more real. So, you know, I can't I can't ignore that. But I know that industry wants to gravitate towards predictability. I don't like to change. I don't like I don't like problems. And so we're gonna always work to get that out. How do we how do we nurture that? How do we just accept the fact just crap?

15:36

Yeah, I think that there's the the reality that an organization has to create a stasis, right? This is you've lived through enough businesses that you know that when you're a startup, you're just kind of constantly innovating and changing. And everybody wears multiple hats at the same time. And then you hit a tipping point with a business where you have to have things like HR rules, right. And so there's this need for us to have some standardization, when we bring together lots of people. And so when you think about catalysts, and you use the word corral, which is not a bad word, although I prefer the word connect, right, because there's going to spark connect your catalyst, I'm sorry, if you leave your catalyst unchecked, to your point is they're going to be looking at all the opportunities and problems. But if you actually tap them, and connect them, not only with one another, but with leadership, and there's guidance from leadership, saying, Hey, this is the set of problems we want to look at, how can you help us? And if catalysts say, okay, but there's these other problems? Are we going to ignore them? Can we bring them into the list. And if you begin to create a dialogue about what's really happening, that's where the sustainability of an organization can truly happen. Because what you're talking about in terms of that, like we put it in place, and we don't want to change, that's not sustainability. That's how we sustained in the 1950s, when there was very little change. But that's not the world we live in today. Right, we have to be ready for the next disruption. And so if you aren't creating an adaptable, flexible organization that's tapping your people that can help you do that, then you're going to be the one that cracks and falls, because you've put too much structure in place. And so you can build it. So these disruptive people have the guardrails because they're in discussion with you. That's

17:24

the key. But you know, and this is, this is therapeutic for me. Right out there, because, because here's the velocity and change right now, right? Like you said, back in the 50s, that changed in happen as it did, but it wasn't as fast. There's this philosophy now. And I'll use me as an example. All right, hi, boom, I'm running man. I'm having a grand time. I've got this vision in my mind, and I see this problem, and I'm going to sit there and conquer it, and come up with solutions. And then when that happens, what happens? I just die. I just get depressed. I get Lawrence. Amaya is like, how do you how do you within an organization deal with that? So reality tells telling you right now, and you said it in your book, by the way her book is move fast break shit, burnout. That's right. And it is the catalyst guide to working well. Right there. It's right there. I have it right. That's the book. But how do you how do you deal with the organization? I get it? We've got to it's got to be a disruptive world out there. And you got to Crowley, how do you deal with that?

18:39

Yeah, there's Yeah, and there's a lot of pieces that contribute to what you're talking about. One is, and it says it in the book that burnout is a pretty common phenomenon for Catalyst phenomenon. Globally, we're all experiencing, right. But for catalysts in particular, long before COVID, we run hard exactly, as you said at the problem that got us that's got us all excited. And we tend to allow that excitement to kind of be the thing that's filling our tank, and we may not continue those other rhythms of exercise or seeing our friends. So then by the time we get to the other side of the mountain of that particular exciting challenge, and energy begins to decline, because maybe other people are taking it on or we have to get to what we call orchestration, or you've taken a whole bunch of pressure that people are like, No, we don't really want that because we don't want to have to do the things that mean we have to change, right? And so you feel this resistance when we get to that point, if you have let go of your normal routines that fill up your energy that recharge your battery, then I'm sorry, Scott, you're screwed like that's what happens is that just like our empty your battery is empty. So that's one thing is that you have to start paying attention to your own energy. It's a key factor. And then another is a recognition of where are your particular have strengths and how can the organization rise to to be real with that. So if you are the fire started an organization and you help see the problem, you frame the problem help the organization begin to tackle the problem across the silos, which is something that catalysts are amazing at. Then once you've identified it, given its shape, you know, and started tapping people to help you work on it. You may not be the person to continue that program forward. A lot of catalysts don't take energy from that orchestration piece. And so the more an organization knows you and values you and can support you, if that's not your superpower, then they should be ready to help staff things so that that's not going to have to be yours tomorrow.

20:45

Normally, people just run away from you. That's, that's the reality of it. They're rollers, hopped up on goofballs, because this is such a great project. Everybody runs away.

20:59

Yeah. Scary. It can be scary. Yeah. And your marketing genius, Scott. So I hope you were able to bring people along a little better than you're indicating. Right.

21:10

Yeah. Marketing. Genius. Thank you very much. That's right, listeners. But But here's here's how does a manager of can't can organizations have multiple catalysts? Yes. That can multiple callus work on catalysts work on a project? Yes. Absolutely. How the hell do you keep catalysts from not just ripping out the thorax of somebody else? Just doing Yeah, I can I can see a catalyst. Yeah, in a project. Yeah. But multiple catalysts in a project? It's like thunder don't probably you're so

21:52

right. Yep. Yeah. So I mean, this is a key thing. You've been reading the book. So you know that we talked about this quite a bit. But and this is what we teach in the classes that we teach is that we, we can often end up with a negative reputation that is often deserved, to your point, right? Because we can be so frustrated with people and we don't self regulate. And so we can allow that frustration to come out on others, we can be so externally focused on the vision, that we're not paying attention to maybe what that particular change means to someone in front of us, it may threaten their job, it may be calling their baby ugly, maybe we're trying to renovate a process that they put into place. And we're not thinking about what that may mean to them. Right. You and I were having a side conversation earlier about, you know, having to think about that, oh, it was actually just a few minutes ago, right, as I was talking about my background, having to bring the human it until what we do and catalyst have to think about this, too, is that it's not just about this imagined end state. What does that instinct really mean to the humans involved in it in the process to get there. And we often are so focused OUT out there on that horizon that we forget to think about that. And so if we do take the time to do that, we are much more effective at bringing people along.

23:13

So there's a there's an interesting, sort of bi directional thing with the catalyst one, yeah. There's the manager side, hey, I, I've got to manage this business. I've got catalysts. I identify the catalyst. I want to leverage the catalyst, I want to be able to work with the catalyst. And so there are skills, there are techniques, there's, there's ways of being able to harness that energy to benefit. Everybody in the company. That's the second side would be Hi, I am a catalyst. Yes. So I go into some sort of the group therapy. Hi, I'm a catalyst. 100%. And then there's, you've got a one, like, recognize that your catalyst, right? Is this say, Hi, I'm a catalyst. Yes. Recognize, and then that deploy the tools that are available to say, Yeah, this is your personality, it is what it is. But we want to be able to harness and nurture and you want this, you want to be able to take this, this superpower that you have, and and do it with, you know, for the betterment of society. So there's like, there's a dual role here, right?

24:24

That's exactly right. You've said it perfectly. So, you know, for Shannon, as you mentioned, my co CEO and co author and I, it's interesting because we do represent both sides of those. For me, my highest sense of purpose is to really help catalysts embrace themselves. Because when we can fully accept who we are, we also accept who we aren't. And when we know that we can have a lot of grace for ourselves and grace for the people around us. Right up like oh, yeah, I kiss you off. Cash. I'm sorry, I didn't mean to do that. I got so excited about the idea. This is where my edges are. Right. And then for Shannon, her highest purpose is in really helping to evolve the world. organization so that we can solve the world's problems. And so it's at that intersection of identifying your problem solvers and helping the organizations be ready for us that the magic happens.

25:13

It's exciting. Don't get me wrong, I think it's, I think you brought up and you're skirted over it a little bit as a clear purpose, meaning Yes, yeah. For me, knowing that I am up and down, like a dog on pump handle unexcited. And I'm all around, I'm all up and down. And it's. But, but if I don't have a clear vision of like, that purpose of say, Okay, this is the reality of who I am, but I've got to keep on soldiering on. And and, and, and the other thing that you got to sort of mention is, it's, I'll see, I'll see a project. Catalyst, we'll see a project, there's a project, there's sufficient, this is what we need to do blah, blah, blah, blah, blah. But the other thing that I struggle with is that, hey, there's another, there's another one. This, that's exciting. And then another one that's exciting, then I was talking to Tracey with a knee. And I got excited about that. 1/3 one? Yep. How do you? How do you see? How do you do like, do I lean back on my therapy chair?

26:24

That's right, you sit back and I'll just like, give to the world, Scott. For anyone this is true. And for catalysts, even more so true, potentially, I don't know if that's true. It's more true. The clearer we are on what we want to accomplish in any given timeframe, the easier it is for us to know what we want to say yes. And what we want to say no to. And that's easy enough to say it's harder for catalyst in that our ideas are like children, right? If we if we don't do something, we end up feeling like there's something that needed to be birthed, that we aren't allowing to be birthed. Right, it almost is painful to us to not act on the things that we know that can make the world around us better. And so it's asking a lot to say to ask catalysts to say no, to something we do find work works well is it's the idea of if you're clear on what you want to accomplish in the now. Right, whatever that timeframe is for you. You can have a not right now this. So it doesn't mean I'm killing the baby. But you're just you're asking the question. Okay. Is that idea number two that I just came up with? How aligned is that to the thing I say I really want to accomplish in the next three months? Oh, I don't think it's really supportive of that. Do you want to change the thing that you said you want to do in the next three months? No, I'm really committed to that. Okay. Can we move this new idea into the not right now category? You're like, yeah. Right. And so it has to be an intentional constant. Here's the thing I want to do. I know I have to keep my battery charged. Because if I don't, right, you're the source of the change. If the catalyst battery dies, Scott, that's it. The baby, the baby is dead. Yeah, it's not air.

28:14

See, I think you're hitting on some really good points. And this sort of dovetails nicely with with an event let's so listener, if you're listening to this, and you need to get that book, move faster, break shit and burn out. And you're saying to yourself, Scott, I'm a catalyst. It sounds she's talking right to me. And there's an event, there's an event that you've got to you got to participate, and you're not alone. Yes, that's right. The cool thing that is that if there is anything that you walk away from this particular conversation is that you're not alone. You're not an insane. He could be an insane maniac, like, but you're not alone. Not the only one, not the only one. Oh, that's good. You got a posse of people who are sort of similar. And that means I need to there's a there's an event that you guys have scheduled, which is which I'm I'm scheduled to be part of meaning. That's right. What is it? Talk to us about that?

29:08

Yes. So twice a year, we host a totally free event, bringing catalysts thought leaders from around the globe and our next one is early 2022. So January 11, and 12th. You can go register for it's called the catalyst empowerment summit, the catalyst empowerment Summit, and I'm pretty sure you're gonna have a link to it on on your right there just real time and we have these amazing speakers like Peter Hinson, who is an accomplished innovation writer is going to be keynoting the first day, we have conversations to talk about how do you build psychological safety, which is so key for us to be able to create change. We have conversations about how do you manage resilience and like you said, keep that energy up. Shannon and I are going to be talking about how do you identify the workplaces that are really a problem appropriate for Catalyst, right? How do we avoid the toxic and the hostile, which you talked a little bit about earlier? Right. And so there's gonna be all kinds of talks. And what we love most about this event is that we've designed it for the catalyst brain. And so they are short talks, they are 20 minute talks. Yeah, then with 10 minutes q&a, and every single 20 minute talk, you walk away with at least three actionable things that you can put directly into play. And as I said, twice, you're always free to come explore your catalytic, it's virtual, right? And it is online. So

30:37

I'm going to have all the information out there. Because I think that if, if you find yourself feeling alone out there, and you're saying to yourself, Scott, I, I, I feel the same way. You got it, you got to increase your network that includes people who think the same and be able to come up with strategies of managing, that's your the realities of your personality. That's, I mean, that that's important, if you're pissing people off every day, because you're, you're so rigid. You even though you're right, in your vision, whatever it might be, you're not going to succeed, you're not going to succeed and, and change the organization for everybody better. So it's up to you to manage your superpower and being a catalyst

31:19

that said, so Well, there's this you know, oft quoted, it's usually misquoted, and I'll probably just put it now. Maya Angelou saying people won't remember who was right. But they'll still remember how you made them feel. Right, and as catalysts that we really have to take that to heart.

31:36

Instead of like, yeah, run away from Scott. JD just FYI. Run away from him. The other way? Yeah. Great. Cubs, Brian, please. All right, Tracey, you were absolutely wonderful. Thank you for being on industry Talk.

31:50

Thanks for having me, Scott. It's a joy to start my day with you.

31:53

Yeah, it's got a hell of a lot of content coming your way. Now. Remember, go out to industrial talk.com find this interview. We're gonna have the event on my homepage, industrial talk.com. So get signed up. Do not hesitate. Because we got to you're not alone catalyst. Not Alone. Alright. Thank you, Tracey, for joining. Thanks, Scott. All right, listeners. We're gonna wrap it up on the other side, we're gonna have all the contact information for Tracey withany. Right around the corner.

32:24

You're listening to the industrial talk Podcast Network.

32:31

Yep, that was great conversation. Once again, I want to reiterate. They have this event, January 11, to 12th, January 11, and 12. Next year, yeah, it's just January next year 7am. To 1130. That's Pacific Standard Time. Now it's gonna be out in industrial talk. So don't worry about it, you get the link, you gotta, you gotta get connected. It's virtual. And it has the best price of all, it's free. But you get to hear from people that sort of look at the world the same way you do, and why catalysts are pretty important, especially today's need for disruption and how to survive, also get their book. I'll have a link to that book, too. In fact, I think already have a link out on the homepage. Telling you man, you will not be disappointed. Great people. Great insight, great vision. All right, people before I dare greatly hang out with people like Tracey, and Shannon, and you're going to change the world. Thank you very much for joining industrial talk. We're going to have another great interview. Great conversation right around the corner. So stay tuned.

The post Tracey Lovejoy with Catalyst Constellations appeared first on Industrial Talk.

On this week's Industrial Talk we're talking to Michelle Katics, Co-Founder and CEO of Bankers LAB about “Powerful Financial Simulations with Real Insights”.  Get the answers to “Financial Simulations” questions along with Michelle's unique insight on the “How” on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

lending, work, big, bank, customer, bankers, industry, financing, equipment, finance, manufacturer, product, rusty nail, manufacturing, solution, simulation, piece, democratized, create, innovation

00:00

All right industrial Talk is brought to you by endeavor Business Media. Now I'm telling you man, they put on a great show I was at the one that they put together called the manufacturing and technology show in Cleveland, Ohio. You got to put that one on your bucket list for next year. Great venue, great event, and put on by a great company with great people that's endeavor Business Media, go out to endeavor business media.com Find out more, you will not be disappointed enjoy the interview.

00:35

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hardhat, grab your work boots, and let's get

00:52

right once again, welcome to industrial talk the number one industrial related podcast in the universe. And I'm not overselling that at all. And we celebrate industry heroes such as yourself, because you are bold, you are brave, you dare greatly solve problems, you are changing lives and you are changing the world each and every day. And that's why this platform is dedicated to you. That's why we celebrate you. Here we are broadcasting from the manufacturing and technology show here in Cleveland, Ohio. And I want to give a big shout out to all the manufacturers that have great I mean, it's full of solutions, right here solutions, you got a problem. They've got a solution. That's what the manufacturing and technology shows all about in a hot seat. Most shell kennix Did I get that right? I got I nailed the kennix part. And she is co founder of bankers lab. And you say to yourself, Scott, I don't know you will know about bankers lab after this conversation. Michelle, how're you doing?

01:51

I'm doing really well.

01:53

That's good. I've been stalking you for the past couple of days, which is pretty creepy. However, I when you lose, I found you. And you're on the podcast because your story needs to be told who was the other founder.

02:05

The other founder is Kurt Gingher, who's our CTO and he designed our simulation algorithms which have been used in industry for over 10 years.

02:15

You've been around that long we have. It's pretty cool. By the way. It's cool that you have the URL bankers lab. Oh, yeah. But unless somebody says bankers slab, yes, they do that too, huh? Of course, it would be me. Because reading is not a strong suit for me. So for the listeners out there, give us a little background for one one on who you are. Sure,

02:41

I am a recovering banker. And I'm sorry to hear that. And I'm a banker who was trying to solve our own problem. So I worked in a big global bank that had 57 countries. And we were supposed to teach everybody in 57 countries how to manage complex lending portfolios. Okay, not easy. No, spoiler alert. Even bankers aren't really sure how to do that. And what I realized is that when we just put them into a simulation, kind of like, you know, if you want to learn to drive a motorcycle, you can do those fun Moto GP. Right? Right. Games. Right, right. Learning by doing so we created this numerical simulation to just let people do what if and what if I did this? What if I did that? And it worked.

03:26

So it's not it's an Excel spreadsheet right now? A little bit more. So

03:31

it's slightly more Yes, it's a web application that is hosted on AWS and Azure from Microsoft. So Kitty, it's a we've used it in over 30 countries. And initially by you know, obviously a big customer base of ours, our banks and financial institutions. But now, it's spreading across the world.

03:54

So here's the deal. So, so you come up with this platform, this algorithm, this solution that can give you the ability to do what ifs, which is what the financial institution should be doing each and every day, right? And now they're using your product.

04:10

Correct. And furthermore, we're saying wait a minute, the manufacturers can actually beat the banks at their own game, because the manufacturers understand their customers that they're selling their goods to they understand the right they can create a sticky so if you're a big manufacturer, and you're trying to sell big piece of equipment, if you tell the guy, good luck, go to the bank, when you get back and got your loan, then I'll sell it to you. Instead, you can say, you know, what, what's your issue? We'll create a financing option, which many manufacturing companies do, but now it's democratized because of cloud computing. So even a relatively small manufacturer can be their own GE Capital.

04:52

Okay, you're gonna have to run me through that. Sure. Because here's, here's my thinking, my thought process. I recognize it Because I love finance. I've created the models, unfortunately, all through Excel. But I became very good at it. Anyway. How does how does one? How does one do that I, here's my typical understanding, I've got a need, I need capital, I go to the bank, then they look at my whatever they look at financially, then they say yea or nay? Or we will do it if this and this is it. That's sort of the traditional, how does that differ?

05:32

Oh, well, first of all, our partner, turnkey lender has the automated platform, and they use API's to pull in data from here and there and everywhere. So they can automate it, you know, set up some models in there, give those risk indicators. And also, you know, you don't necessarily need AI and all this data, for example, you know, let's say, their first time customer, start out with a, you know, a rent to lease, and then the minute they start paying on time for three or six months, step them up to the lease to own and then expand your product set. So you can do your product design as the financer to, you know, encourage that product step up with the customer. So sometimes it could just be role based. Other times you can pull in AI for other stuff. And, you know, we we help banks and any lender design those products, and then you play around with the sim

06:25

see, to see that that's where the real from my perspective, because I would always like to dabble and do what ifs and you simulate all day long. But you through that activity through that simulation, I believe you learn more you understand more, you're saying, Oh, I see how I did this, it impacted that I understand all of that. It makes me an owner, probably more are knowledgeable about the financial implications of whatever the decision I need to make. Do you ever get to a point where somebody is playing around with that simulation, seeing it ride and work in it? And decide? No, I just can't I just I can't justify it. I just can't get the numbers, or do they come to you and say I'm trying to get here? What do I do?

07:18

What typically, I mean, there's no one right answer. So it's really being dynamic to the situation. So even in an economic downturn, saying, Gosh, it's downturn, should we just shut up? No. Figure out how to adjust your parameters, adjust the strategy for the current situation, situations change? So yeah, maybe you need to cut back your exposure amounts or, you know, be a little more conservative in those lending decisions during the downturn. But but the point is, the world is not a place where you can just say yes or no and shut shop, it's a matter of being dynamic, and being able to gain things out. In any economic scenario.

08:00

Can I take your solution, your tool, and look at it from a more holistic point of view from my business and say, Here's, this is my business. And this is how it's sort of, and be able to put in those parameters to saying, Okay, I've got a picture of it. And then I can come back and say, however, I want to look at this line, and then I'm thinking about adding some assets to it. What does that look like? Does that does the product a solution helps stimulate those like, Okay, you're going to increase productivity by, you know, 10%, that means bottom line is, whatever in a manufacturer, you do able to do that?

08:41

At the moment, our focus in simulation is on the lending piece or financing piece. So we don't currently have an off the shelf that would simulate the manufacturing productivity per se. Right, right. We focus on the lending part, any type of financing, etc. But certainly, maybe you should be talking to our CTO about that.

09:01

Yeah. Because Because if I'm gonna, if I'm going to take a line, and I'm, and I'm more tactical in this particular approach, if I take a line, and I say, what if I deploy 50,000 In this capital on this line, to increase it by 10%? What is my, you know, benefit, financial benefit? What is it even worth it?

09:22

Right? This sounds like what we call a business simulation. Right? Right. So they're a little bit different. Meaning, you know, what we're doing is numerical simulation, because it's a set of algorithms right? database, you could have 100,000 loans in there. Whereas what you're describing, we call business sim, because you're doing business strategy, and that's something we have partners who do that, certainly lots of solutions like that out there.

09:47

But then again, it all comes back. If I want to, if I want to deploy some assets, and I need to go find some lending. I'm gonna have to just I have to justify the fact that if I do that it's gonna it's going to reap the benefits as I believe it should, and therefore my lending should reflect that too. Yes, that's right. On my resume,

10:11

I'm just gonna say if this podcast thing doesn't work out for you, and you can run a spreadsheet,

10:15

oh, boy, can I do that? I tell No, I will not do that again, all I do is add and subtract now and in my do some percentages, I've got rid of to all be doing V lookups. No, no macros and, and everything else. So why? If you're in banking, why is this so interesting to you? Especially from a manufacturing perspective, why

10:44

the purpose and mission of bankers that from the beginning was to use finance to make the world a better place, whether it's ensuring that banks lend safely by having them on simulations and saying, Hey, guys, if you do this, it's not going to turn out great. So we've always tried to educate the financial sector. So lending can be done to help the economy. Right? properly, right in the menu factoring sector for us, the excitement is that there's a lot of friction in and I guess, inefficiency in the finance piece.

11:21

I think your soft pedaling it, it's more like a, a rusty nail in your eye.

11:29

I think I would not disagree with that. And so let me paint you a picture of the dream, a picture of the dream looks like, you know, I'm a manufacturing company, and I have these clients, and I'm not gonna ship them off to the bank anymore. They want I have a really innovative piece of equipment. So I can create really creative financing options to help them do their beta tests, so they can try new technologies. I know that customer, I can step them up through my product set, I can, you know, I know so much more about that customer than the bank does. So why don't I leverage that to deepen the relationship with my customer to and by the way, I get to make money coming and going now, because I've made money on my equipment margin, and I also made my interest income on the whole amount that I went for. So I get to make my money twice. Now.

12:22

How great is that? I'm having a hard time following that, that that analogy? Are you saying me use me as a manufacturer? And you're saying if I work with my customer, my customer base? Hey, customer, I'm thinking of putting in this piece of equipment so that I can deliver this particular solution to you right? Now, is it upon the customer side saying, Hey, that sounds like a great idea. Then what?

12:52

Yeah, so let's say we're, we manufacture big, let's do 3d printing machines. Right? Right, right across from us

12:59

there. It's like watching paint dry, quite frankly, Washington, it's like, great, it's still zipping around doing whatever it needs to do.

13:11

It it's like the the additive sector, right, where they have all this new technology, new machinery, new equipment. And, you know, I go out to my small businesses who are using my additive machinery, like, Hey, we got new stuff coming out that you guys can create this new process for nanotech or whatever. And the production company is like, but we don't have the cash outlay for that guys, no way. We have a financing option for you, where you can do your beta tests with the equipment, equipment as a service, so that they can try out the equipment, whatever financing product is suitable to help you sell that equipment to the factories who are going to use it.

13:53

See, that's interesting because we were being fed, especially in manufacturing and industry as a general about this industry for Dotto, and all of the Mad technology and innovation has going on there. And and for me, it's it's cool. Don't get me wrong. I'm all giddy about it sometimes. But the reality is, is I want to test drive. I can never get past the option of saying, I hear what you're saying about that data, that IoT device, but can I test drive that thing? And be able to do it? Because Because if it proves to be a successful test, then then there's some greater there's greater possibility for financing. Like yes, if you've removed some of the the risk, right of that decision. That's right. So yeah, like that. That's, that makes sense to me.

14:48

And I think they're whether you're a larger or smaller manufacturer, just you know, now that we've democratized access to these type of lending tools

15:00

gotta back up. How do you define democratized?

15:02

Well think about it this way in the past GE Capital, they, they figured out right away how we make money twice if we finance the product itself, right. But at that time, they need a big on premises mainframes and all this stuff, they needed a big team of people and data scientists, all this right to create that finance function. These days with cloud computing, software service subscription model. Yeah, the parameters, you know, in the turnkey lender software, you know, you have drop down menus, you just pick what you want as your parameters. You know, we go in there with the simulation to help you pick which option you want in the drop down menu, but it's just like anything else, you know, accounting software has been democratized, you don't need these big huge systems, it's very easy to plug and play this software service world, which is one of the solutions here at the conference, for any type of thing people need, whether it's an HR system or safety monitoring system, okay. Whereas before you needed to, you know, you do this big software development project and have a mainframe and blah, blah, blah,

16:08

again, a rusty nail in your eye. Proposition. And I think we go down that road.

16:16

Well, no, and I think my, the painful part of the rusty nail is that it's holding back innovation. And that's what this conference is about. It's about what northeastern Ohio is about is how do we drive innovation. And if you can't take the friction out of the financing piece, we will never get there.

16:34

See. And I love that I love the fact that I was just having a conversation with and we mentioned friction. I said, if you make it make it too hard, then then I'm not progressing. I do not have the habit within me to do that. But if you make it away, that is it that is simple. stressless to a certain extent, but being able to realize the results that you're shooting for, or good, bad or ugly, it doesn't matter. But but you're able to get to it relatively easy. I think you got a good button business model there in a big way. One last question. Why is it important? And there's no political angle here? Why is it important that I believe women need to be more engaged with manufacturing?

17:23

Why believe that any good business is successful because they understand their customers. And half of our population is women. Yeah, God. And I think the other thing is that any great product comes from a collaboration of diverse viewpoints, diverse backgrounds, and everything just gets better. So those diverse viewpoints, hearing different points of view different ways of thinking about stuff, and also the ability to to understand half your customer base. With that diversity. It just, it just makes everything better.

18:03

How do we add that? Sorry, I said the last one was going to be the last question. But this is the last question. I guess, maybe I'm going to keep it up and open. Is how do we how do we begin to encourage greater participation? Yeah, there's I agree with you 100%.

18:21

But how do you get there?

18:22

How do you get there? I agree with you, 100%. And granted, I've been in the room a bunch of guys, and we come up with an answer. And and sometimes it doesn't work. I don't want that.

18:33

I think it's there a couple simple things. Number one is always have bought a girlfriend. Like, by the way turnkey lender. Yeah, we, that's our partner company. And I originally know them because their CEO was was pitching and I was for mentor. Oh, no kidding. She probably knew more than me at the time,

18:52

at the time. Now, doesn't matter.

18:55

Because, you know, we joined forces, and we're stronger by working together. And, you know, I've been mentored by men and women, and I wouldn't be what I'm doing without that. And whether it's through, you know, working with the, you know, student interns or universities or just other companies, just that mentoring piece and just trying to have each other's back and be mindful about it, I think can get you a long way.

19:22

I think it has to be a focus. I think it just like anything else we all talk about, how do we how do we upskill how do we rescale How do we do with it find people to it's it's never ending, quite frankly. But we're going to have to figure it out. And I think it's strategic and very important to our country as a whole. Not looking at it from a macro perspective. We can't play around in this too long. We got to figure out the results. How do people get ahold of you?

19:48

Michelle at Bankers lab.com Am I ch e ll e at Bankers lab.com

19:55

I do not do what I did where it says banker slap don't do that. Don't do that. Don't do that. Bankers. lab.

20:02

You can find us on Twitter and LinkedIn and we're all

20:05

alright. Hey, you were absolutely wonderful. Excellent. I like it. And I can geek out. Yeah, I didn't even go down that rabbit hole. I was going to you're going to, but I didn't know I saw. Yeah, that's right.

20:16

That's right. Anybody wants to geek out on finance? Give us a cup. Yeah.

20:20

It's the right thing to do. All right. All right. Once again, we're broadcasting from the manufacturing and technology show here in Cleveland, Ohio, by the way, I love Cleveland. It's awesome, isn't it? Oh, well, it's me. I love it. All right, we're gonna wrap it up on the other side. So don't come to me and say, I can't get a hold of the show, because we will have all the contact information. So stay tuned.

20:44

Thank you. You're listening to the industrial talk Podcast Network.

20:55

All right, great conversation with Michelle, thank you very much for being on industrial talking, man. Definitely delivering the goods. At the manufacturing and technology show. We were once again, there in Cleveland, Ohio, doing a real time baby, doing it real time and delivering value at that particular time and celebrating industry heroes such as yourself, go out to her LinkedIn stat card out there. That's a shell TEDx, aka tics reach out, create a friendship with her. That'd be great. Because I think what they're doing is absolutely spectacular. Again, we're all about education. We're all about collaboration, and definitely about innovation. And we feature all of those individuals that bring that to the table. You are bold, you are brave. You dare greatly. That's why we do it. And you're changing lives and you're changing the world. Thank you very much for what you do. We're gonna have another great interview right around the corner. So do not go away. We'll be right back.

The post Michelle Katics with Bankers Lab appeared first on Industrial Talk.

On this week's Industrial Talk Podcast we're talking to Sahar Ehsani, Sr. Segment Marketing Lead – Discrete Manufacturing  about “AI, Machine Vision and Sustainability”.  Get the answers to your “Discrete Manufacturing” questions along with Sahar's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2021. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SAHAR EHSANI'S CONTACT INFORMATION:

Personal LinkedIn: Sahar Ehsani | LinkedIn

Company LinkedIn: Intel Corporation: Overview | LinkedIn

Company Website: Intel | Data Center Solutions, IoT, and PC Innovation

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

manufacturing, intel, industrial, ai, sahar, technology, data, discrete manufacturing, absolutely, people, machine, industry, listeners, learn, happening, vision, line, processes, customers, factories

00:00

Industrial Talk is brought to you by NEOM that's NEOM.com they have a vision of changing the world for the better in almost every way. They are committed to that. They have a bold, a brave and daring greatly vision on how to change the world. For the better for all of us. They are committed to that. Go out to niobe.com get involved, you will be dazzled and you will not be disappointed. Big thinking going on there. And you know what's happening out there. Technology. Innovation is happening everywhere. And the speed at which is just absolutely blistering. You know who's leading the way Intel that's right Intel, they are leading the way with edge cloud. You name it industry for Dotto, right in their wheelhouse smart cities. Yes, robotics. Yes. And, and let's say digital transformation of the utilities. Yes, Intel is where you want to go go out to intel.com find out more and see how they can help you innovate. Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hardhat grab your work boots, and let's go Alright, welcome again to industrial talk v number one location in the universe that celebrates you industrial heroes, you are bold, you are brave, you dare greatly you solve problems, you innovate like no other and you are changing lives and the community Do not forget that put that in your pocket because it is important because you got to believe we need you big big time in the hot seat in the Industrial Talk we have Sahar Ehsani, she is with Intel, we are talking about manufacturing technology. She is a senior center segment market lead discrete manufacturing. And, you know, we're gonna be talking about Yep, AI, machine vision, sustainability and how all that works to go there. Let's get cracking. So you get to join me on my educational Odyssey to learn from the very best in industry about that man, you get to join me, I again, I you know, you got you got incredible professionals, such as Sahar and, and she knows what she's talking about. And also people from Intel and others, that are just absolutely one. Thank goodness that they desire to truly develop, develop the innovations to be able to make our lives better, thank goodness. And you know what else is so great that they're willing to share their insights and wisdom for us, so that we can begin to learn you never stop learning? Each day, always learn that, I don't know, it doesn't sound so fantastic. But it is it got to there's it's all out there. And especially in industry, we've got to do that. Alright, let's talk a little bit about the industrial Academy. Real quick. The industrial Academy is absolutely dedicated to education. And the reason it's dedicated to education is because, well, that's something nobody can really take away from you. If you are dedicated if you are committed if you have a true desire to learn from the very best within industry, industrial academies where you want to be because we're we're talking about management leadership, we're talking about innovation, we're talking about the nuts and bolts of operations. And what are the strategies associated with not in a way that is like, Oh, my gosh, this is a 75 hour class and and it'll drive you crazy? No, no, the responsibility on your part is one, that you get the flavor you get to hear from the best that represents let's say IoT, or edge or cloud or reliability, whatever might be the best. And it's up to you because you have a spirit of learning is to go out and find out more all the contacts and information is out there. It is a big, big win for you continue to learn, grow, and and just, you know be the best you possibly can be because

04:39

for whatever reason, maybe I've got rose colored glasses. I can't tell you why. But I really truly in my heart of hearts, believe that industry is truly the key that can change lives, change communities and change the world. And it might be Pollyanna. It might be Well over the top. I like bold, brave goals. And and the industrial Academy is focused on being able to provide industrial education for people who need to know. So that their lives can be changed, their companies can be changed, their communities can be changed, and so on. And so the world. Alright. Let's get going. I get all Tingley about that type a type of conversation now. So hard, but it's been a bit of a long journey to get her on the podcast. But fear not she does not disappoint. great conversation, great insight, great stuff that's happening at Intel. I've got her form here, you go out and find her stat guard. All very impressive. So we're going to be talking and yeah, you're gonna say, Scott, Oh, you've already talked about AI? Yeah, we have. But it never stops, continues to grow continues to evolve, we never stopped. You know, we've talked about machine vision, looking at the ability to look at products and improve the quality and so on and so forth. And of course, sustainability. What does that mean? How does all this wonderful innovation help sustainability because it also has to sort of work hand in hand. If there's a gap that is missing from that particular value chain. Now, that's a problem. But Intel sohar team Intel are working diligently not just in manufacturing, but also in in the energy space and oil and gas all everything that you could possibly at the heart, you know, entails right there. All right. Enjoy this particular interview with Sahar Sahar, welcome to industrial talk. How are you doing?

06:47

doing very well. How are you, Scott?

06:49

It's been a long time in the making to try to get you on the podcast.

06:54

Yeah, sorry. It's my bad I might sign.

06:58

You don't need to you don't need to cower away from me. I was just I was so excited when we first met. And, but but business moves on people get busy. It's all about that. But you're here right now. And listeners, you're going to be impressed. She's got a mad statcard out there on LinkedIn. Absolutely. Of course, I'm looking at her form. And that's impressive, too. So you Listen up, learn educate with me, because I'm not the sharpest tool in the shed. But Sahar is she's a sharp tool in the shed. All right, for the listeners. So Mark, give us a little background on who you are.

07:34

salutely first of all, it's a pleasure to be here, Scott, and have this conversation with you. I'm very excited for this conversation. And about myself. I'm big global segment lead for discrete manufacturing industry at Intel IoT group. So basically what I've been doing in align my career in Intel, and outside of Intel, I've been engaged with manufacturing, all my career. And in my current role, what I do is of working with partner and manufacturing and customers to facilitate and accelerate the digital transformation that's taking place currently around the goal. It is listeners, it's really awesome. It's very exciting. We are just in the front of the line and helping everyone to make those cyphy in

08:35

the future baby in the future is now man, it's now

08:40

all those things that we were seeing in the movies is now happening. And it's very exciting.

08:44

It is. I was just watching Minority Report and and some of the things that they're going through. It's like, Oh, that's happening now. Oh, that's cool. Oh, you know, it's pretty exciting. Now, I'm not. Again, we've established I'm not the sharpest tool in the shed, can you define discrete manufacturing? How's that different than well manufacturing?

09:03

Absolutely, yes. So, when we look at the manufacturing Overall, we can divide it to two or three segments, let's say three segments, for the simplicity, one is discrete manufacturing, then you will have individual product as an outcome but those products can be assembled through bringing different parts from different location in one place. They can be built all in one place or they can be built around the globe apart and get assembled like automotive industries, right, like consumer goods, like electronic and devices. So all those parts some can be made in China, some in Vietnam, etc. They come out to another Assembly Facility and they get assembled and after their life is done, you can disassemble them again and cycle them. But when it comes to their hybrid, that's another section of manufacturing hybrid, which is the process and discrete manufacturing together. It has like some sort of batch processing like food and beverage. So for example, if you mix two chemicals with each other for pharmaceutical, you need to continue that process, you cannot stop it, you cannot ship it to somewhere else around the world. Because, yeah, so that's part of the process industry, but batch processing, because things get prepared in batches. And then at the end of the day, get they get packaged, which is part of the discrete manufacturing, that's what they call them hybrid. The other one is continuous process manufacturing, like oil and gas, right? You see a wealth of oil, you cannot stop it, that needs to continue, and you need to keep take care of those processes. They call it continuous processing.

10:59

I like it. That's a good explanation. Now, listeners, you're better because of that explanation. Now, you know, don't, don't come to me and say, Scott, I don't know. All right. One of the topics that we're going to be talking about, and what we're going to feature on this particular conversation is going to be talking about AI. AI is application to manufacturing, and, and artificial intelligence, this machine vision stuff, give us a little just sort of your definition of, of artificial intelligence, and its application and manufacturing.

11:32

Absolutely. Let me give you a little bit background on bringing in this technology to manufacturing Overall, we want to make manufacturing smarter. We know in some of those manufacturing, like automotive, there are lots of automations already going on. We know my factoring like silicon manufacturing, like silicon chip, like Intel, when you look at their main factories is really well automated. So what is AI is really bringing to the table for those very fully automated manufacturing. When you add AI, basically, you leverage tons of data that is being generated by those automatic automatic devices. So you get that data, you analyze it, you make a decision based on the result of that. So that's what artificial intelligence does. If you get the result, and immediately as a control rule, feed the information back to the manufacturing line, that's a closed loop control. And during that you have the real time control of the manufacturing production. And then all of this together improves the manufacturing processes and efficiencies improve manufacturing uptime, right. So if you want to look at the strategy of how the technology are coming to the manufacturing board, I believe personally, AI and machine vision are going to be the front of the line, because they are easy additions to the already existing technologies in manufacturing, whether very advanced manufacturing, like auto or semiconductor, or they manual type of manufacturing, like machine builders, so you can add or port builders or textile companies in China. So let me explain a little bit about how AI works.

13:31

But let me interrupt real quick, let me interrupt real quick. So what I hear you saying is that it's it starts, it starts with the ability to collect data, but there's a tsunami of data for lack of a better term, I me, Scott, is I'm not going to go through a spreadsheet, look at all the data that's coming off of machines or though or the line, I need some technology to help facilitate and make some decisions that allow good data to come through and throw away the bad data. Is that right?

14:02

Exactly. That's absolutely true. And that's artificial intelligence. You connect it on connected if they're not connected already. And then you collect the data, and you analyze the data. And based on that analysis, that happens automatically, you make a decision, what you want to do next

14:21

is your zero learning component to AI. It's one thing I can create parameters, I would imagine you're the expert, I can create parameters that certain data gets through is that can that can I learn and be and hone and be more refining? as I grow and be able to improve the analytics of that data for my my business?

14:45

Play? Yes, the data machine learning aspect of it. So the algorithm that you add to the computer that is running that algorithm basically, it gets better and better terabit more data, one of the main challenges that we currently have in the manufacturer is that they have a very high yield is finding bad parts. Because if you want the device to, to locate the bad part in a production line, you first need to teach that algorithm what a bad bad part is. So if a manufacturer has a very high yield means that they do not produce so many bad data. So sometimes it takes three months to collect bad data in order to train that algorithm. And those algorithms, they get better over time as we get more data through them.

15:42

And it I would imagine, so hard that that, if I want to be competitive going forward, if I want to be that, I want to have some sort of legacy sustainability, when it comes to my business, I'm going to have to embrace this, I'm going to have to figure it out. But you know what the problem I have, and help me understand this. I just think of costs, I think it's going to be expensive. I know today, what I'm looking at. And if you're telling me I got to go down this road, I have, I don't have that clarity, what what's the economics behind all this, that's

16:15

a very reasonable, actually concerned by any type of manufacturing managers or executives. So we all if you're living in a very competitive board, all the customers, they want perfect products, but cheaper, and everyone is trying to pay that. So in order to keep that profit margin for my factors and keep our business running, they need to have solutions that make business sense. And usually, that's why that I was thinking that AI and machine vision, powered by AI, our best solution to start speed, because you don't need to change much on your manufacturing line, you just add the machine vision, you assess the quality of your devices, and usually within eight to 12 months, you get the positive ROI.

17:07

Spectacular, you know that? That is without spectacular. I mean, if if I had I mean, I was evaluating investments that had a three to five payback, right? took three to five years just to start looking at things that are positive. And that's pretty common. Now, but I don't want to gloss over this. But explain what machine vision is? Oh,

17:31

yes, let me explain what machine vision is. So let's imagine that you have a factory line that has a product and you want to inspect it, you put a camera on it, and you connect the camera to a piece of compute. And machine vision actually is capturing those images, and analyzing those images through a AI algorithm on that compute. So there are different type of there are different types of technologies being used. anomaly detection is one of the paths that people take, basically, looking into good and bad data, the good data, you don't mind you just say good data good go away. You don't want to keep them but the bad data you can locate and you can say this part is bad. So that's how machine vision boards by looking taking images and being connected to compute that has AI algorithm on it.

18:29

So this is how I see it happening this I see it rolling out. If I am able to deploy AI deploy the machine vision in the right area, I might capture anomalies within my manufacturing quicker compressing that time, not waiting for it to get shipped off to my customer, who then finds out that it's not in line with their specification and have that absolutely awful conversation.

18:57

Yes, you nailed it. Those are the cost saving that we will get out of installation of machine vision. I like to add one more thing. On the machine vision we do have two different types of machine vision machine vision technology is based based on a camera and a separated PC. And then there are integrated a smart camera that they have a smarter chip, but it's integrated on the camera. So I want to be clear if any of the audience they have experience with smart cameras that compute based on algorithm is embedded in the camera itself. But around the effect of it. That's very true. When you do the quality inspection in advance to the processes. Let's imagine you have a silicon chip that you need to put a solder ball in and it goes through mold etc. Or I don't know even in automotive part when you are welding something and then it goes on it gets painted. Now at the end of the line then it's getting inspected and you see that defect on Do you need to do the reward on the whole car is a lot of manual engineering work, which is expensive. But if you had figured out that weld, defection early on in the processes, you could just remove it because it's so fresh and you can redo it and so you don't have the removing the paint, etc, in an automotive industry. So that's one part of it. The other part is customer credibility. You don't want to send defective products to customers. That's not good nowadays, for any

20:36

good for anybody. That's what I got Jeffery, not good. See, you know what's interesting, I believe, people like you, and others, Intel, whatever. This strive to be able to produce a to produce solutions that generate high quality products. Okay, we consumer, me and others. I'm telling you right now, we take that for granted. We take that for granted every week. I remember growing up, and I had a 57 Chevy, I still have it by the way. 57 Chevy, there are things that I just sort of accepted. The door didn't close, right? Doesn't matter. It's just that we would never, ever tolerate any, any flaws or problems with our cars. Even the inexpensive cars have a high-quality output. It just it's because of people like you.

21:35

Yes, absolutely. Because the world has changed computer is doing the job of human. And with this AI solution, they're really replacing those repetitive boring jobs, yes, to take the jobs away from employees. Actually, those type of jobs are very repetitive looking at every weld pieces to make sure that it's okay or not you might meet it is just like boring, there is not advancement for employees. So they can really give those jobs to the computers. And robots do that for us. And they do it with more accuracy and faster.

22:10

But sorry, you're you're bringing up an interesting point. And if I had a nickel every time somebody said, Hey, that AI is going to take away my job. I always say it'll take away and deal with the mundane. But the the intellectual component of your job must be done by you.

22:27

Exactly. Yes, absolutely. Actually, I think Ben, if you need to look at it this way. Maybe in the older generation, some people got used to those repetitive jobs. And kind of I would say people like to do like normal things forever. But not new generation. These people, they really grew up with computers and cell phones, etc. They don't like to work with 30 year old technology, they don't like to learn it. And they don't like to do a lot of physical job. So they really like to use their brain, they're into writing software's and thinking about designs and innovation, etc. And this new technology is a great fit for them, why it is a great fit for those leveraging the learning and that blast. When experiences that they had it the older generation. So they learned all of that they built the experiences, and now they need to transfer it to the newer generation. So some of these technology captures those learning as part of the AI solutions or trainings for these new generation. So those learning estates and would be leveraged years over years,

23:39

it I don't see any of your options. If I'm if I'm manufacturing, if I'm small man, whatever, whatever my manufacturing, business it I, I have to recognize that this I have to go down this road. I can't say business as usual, given the realities of what's taking place in the market, and the technology and the innovation that's coming out of, well, Intel right now I can't. And it's because if I do, then somebody is going to take over my job, somebody is going to put me out of business because they're going to be more efficient, more competitive, greater quality, everything that I want as a consumer, I will not be able to meet that.

24:25

I can give you an example you reminded me of a very good part of this technology, adapt adoption and transformation. A lot of smaller small medium companies they they really didn't want to adopt be the first one of adopting industry for Dotto in their manufacturers. They were waiting for others to adopted getting technology mature enough and adopting it and then suddenly pandemic hit and impacted all these smaller and medium businesses. Now they're taking get more and more seriously in Germany, in Australia, even in China, because they figured out that a lot of manual processes are happening between their factories. And now because of their pandemic and all those cocksure factories, they couldn't get enough risk center enough resources. And let me give you some use cases, that just gives you the understanding of application. For example, previously, the machine builders who build the equipment for automotive companies or, or any other factories, pharmaceutical companies, etc, they would build the machine sell it to them, and every year they would go to do software upgrade, or if there was issue, they could do their maintenance of equipment send an employee there, during COVID, that couldn't happen. So the equipment would go down. But with AI and connectivity, they can have access to the machine data, not the processes data that has the IP of the manufacturers, they can only get access to machine data and how the machine is performing. And when they see something is not working out very well, as expected. They catch it early. And they can do all these software upgrades, etc, remotely without sending any video. Just imagine how much of efficiency is in that just by adopting led by by adopting connectivity, let's say,

26:32

let's see, this was interesting, because that same in we spoke briefly about this asset reliability, I can take that same asset, collect the data, recognize the challenge, deploy somebody in maintenance, saying, Okay, now you need to screw this round piece and this whatever, you don't need anything else. That's what you need. Go out there. Do it done. You know, that that is that is so powerful. It's so impressive. It is happening now. It's now. Yeah, yeah, it's not pie in the sky. You know, Buck Rogers, stop, no, wait isn't done. All right. So So tell me, what are the roadblocks? I mean, either I'm just sort of all geeking out on all this stuff. And I'm all Yeah, I'm all in. But there are people that are pushing back? What What, what is that? roadblock? What? Why?

27:27

So actually, I think we talked about all of this goodness, that technology is bringing it to manufacturing. But how really, can we make it real? It's not a one company's job. They're an ecosystem. And actually, I think that's a beauty of the work that Intel does. We work with a broad ecosystem from software companies who build the algorithm, and is optimized an Intel silicon, we work with OEMs, who are already leveraging our silica and but we work with them to come up, come up with the flexible software defined as devices in a set of fixed function devices. We work with manufacturers itself to understand their pain points and address it in a way that really, really puts that pain point in consideration, not because technology is cool and nice. It's related to business cases for them. So this the I think, the Roadblock, the main Roadblock, is moving in synchronized way all together. Because we all need each other to make these to enable this technology and make the commercial version available for the customers to be able to deploy it. We do have that ecosystem partners. And we do have some of the solutions that are already available. But there's a still a long way to go.

28:52

So how are you you hit the nail on the head? I'm always talking about especially today. We need to collaborate? Not everybody has all the answers. No company has all the answers. No individuals have all the answers. And the only way that we're really going to continue to move forward in this brave new digital world, right? It is through collaboration. It is understanding problems. You're not going to just go out there and hey, I'm building this widget and it does this and nobody wants it. Because it's not doing anything and might solve something I don't know. But it is all about collaboration because you cannot innovate without that level of collaboration. You are absolutely on fire. so far. All right. Let's talk once again, we've got you know, we go out to industrial talk we try to promote and I know that you have some webinars coming up but we don't have really any date. So listeners, there are going to be some webinars that are going to be put on by Intel. And I think that it's important to be able to participate. Am I am I on point on there?

29:55

Yes, absolutely. We are going to have a series of webinars as you Intel industrial solution builders event. So we used to have all these in person, but because of the COVID now is virtual. And because we understand how people get bored quickly on virtual platform, we have these small, like one hour webinars that come with our partners. And we talk about the solution that are already available in the market. We talk about use cases, real world use cases. And we share the pain points and the path that these end customer manufacturing went through to find the right solution, right partner in cooperation. Fantastic webinar series is going to take place from beginning of October through mid December, please stay tuned, and we'll share the schedule with you.

30:47

Yeah, and I'll be able to let people know because that that, once again, is an important conversation to have. And listeners, you just got to keep learning, because we're all about educating, collaborating and innovating. And we've got to educate and why not learn from? I do I learned from Intel? Because I can and that's a good thing. It's not a bad thing. All right. Couple of cash questions. First off, I want to get a hold of you. How do I as a listener, get a hold of you? What's the best way?

31:16

Absolutely. I'm on LinkedIn, please feel free to send me messages. And I'd be more than happy to help. And I think that would be the best thing easiest and fastest in the world of technology.

31:31

exciting time. I'm telling you. There's a hobby that I like, of myself. I like I like cooking. If you can believe that. I love cooking. I love it a lot. Can you share with me because I'm such a bozo about this. A recipe. When I say recipe, what was one of your favorite foods growing up?

31:52

Oh, interesting. Well, I I from Middle East and Iran specifically. So kebab is my favorite foods. So it's K, A, B, or p.

32:07

Got it? kebab. See soap. Okay, see, I love that stuff. So I'm going to do this, I'm going to I'm going to cook some kababs. And then I'm going to demonstrate that I support her because I love cooking. And I love that you were fantastic. Spot on. All right, listeners, we're going to have all the contact information for Sahar, we're going to also be able to just just bear with me on the events that are being put out by Intel, they will be out there for you or not. It'll all be out there. Thank you so hard. Thank you very much for joining industrial talk.

32:48

Absolutely. It was a pleasure. And as you know, we all are very passionate about technology and the positive outcome that it brings.

32:59

Yeah, it's so funny. I get to talk to people who are not passionate. I haven't unfortunately for me, I haven't come across anybody that says, Yeah, we're just deploying some AI. No, nobody does that. everybody's like, Yeah, man. We're doing this. And we're doing that. And it's like, it's exciting. All right, listeners. Thank you very much. We're gonna be wrapping it up on the other side. Stay tuned. You're listening to the industrial talk Podcast Network.

33:31

All right. Oh, Hardy, eight, I mean, hearty Thank you to Sahar and Team, Intel. And what they are doing in the world of manufacturing is it's an exciting time, as I mentioned in the interview, exciting time, great time to be alive. Let's focus in on all the positives that are taking place. And just remember, industry, you're changing worlds, you're changing lives, that means you are doing great things. And we need you. We need you to educate that's again, go out to industrial Academy, right? It's out there on industrial talk.com. And if you want to participate in it, great. If you want to be an instructor, great. If you I'll try to make it as easy as I possibly can. We've got to get your information, your insights, your wisdom, out to the masses, so that we can educate as many people as we possibly can have all the exciting stuff, all of the cool tech, all of the innovations that have taken place. Be bold, be brave, dare greatly hang out with bold, brave and daring greatly. You're going to be changing the world. Thank you very much for joining. It does real talk. We will be back with another great interview.

The post Sahar Ehsani with Intel appeared first on Industrial Talk.

On this week's Industrial Talk Podcast we're talking to Rosemary Coates, Executive Director of the Reshoring Institute about “Bringing Manufacturing back to America”.  Get the answers to your “Reshoring” questions along with Rosemary's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2021. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

ROSEMARY COATES' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/rosemarycoates/

Company LinkedIn: https://www.linkedin.com/company/reshoringinstitute/

Company Website: https://reshoringinstitute.org/

PODCAST VIDEO:

Other Powerful Resources from the Reshoring Institute:

Podcast:  https://www.supplychainbrain.com/articles/32148-watch-is-the-pandemic-driving-manufacturers-back-to-the-us

Blogs: https://www.scmr.com/article/what_seems_impossible_is_merely_difficult

Videos:  https://www.youtube.com/watch?v=JNCN9E_9pTo&t=9s

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

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Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

manufacturing, reshoring, rosemary, supply chain, people, industrial, china, factories, important, manufacturers, pandemic, companies, business, mexico, create, world, professionals, suppliers, industry, tx

00:00

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Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get right you industrial professionals all around the world. Thank you very much for joining industrial talk, the place, the platform, the community, the digital world that celebrates you industrial professionals, you are bold, you're brave, you dare greatly you solve problems, you innovate, you educated, you're doing everything to change people's lives, and therefore change the world. Try to change my mind on that Darya. All right, in the hot seat, we have Rosemary coats, and you're going to end this interview, you're going to realize that she knows more about

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reshoring than you do. And I being the guy that I am. And I love learning and I love just soaking up from professionals like I'm that industrial sponge. She's going to be talking about reshoring manufacturers here in the United States. She's passionate about it. Let's get cracking. Yeah, she is. She is.

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It's great. When you come across somebody that is one smarter than you. Yep. I like surrounding myself with people who are smarter, really just bold, brave and daring greatly. She's bold, brave and daring greatly hang out with her. You got to really change the world. I always say that, right? But anyway, you know, she's she's got some mad street cred out there, you go out to reshoring institute.org. You see what that they're doing? And it's impressive. They have answers. You don't just flip a switch and reassure you've got to create a viable and de important strategy all around that write it and you need people like rosemary and Team reshoring Institute to be able to help you through that before we get into that conversation because I know you're waiting for it. Industrial talk to Dotto is out there. It It not only just highlights great interviews with the best around the world in industry. But it also provides news, because we want to be able to provide a platform that is with no friction go out there get some great news, right? It does real talk. I need some news there. It is fantastic. Also, we also are going to we have an industrial Tuesday news day, right? And that means we're going to be talking about the news. We're going to just it's me, right, and I'm going to expand upon it. And I'm going to ask the tough questions because maybe I just don't know, but they do. People out there industry knows we're going to be talking about the heart, what industry is doing to improve in a positive way communities. We're also going to see things that are in the action. We talk about industry for Dotto, let's see it in action, I want to see it. Let's have a little video out there on that those are going to be out there. Now. The one that gives me all bubbly and warm and fuzzy, is the fact that we've got the industrial Academy, it's a learning management system. It highlights all of the great industrial thinkers out there that are guaranteed that are dedicated to training and learning and teaching. And we're working with an organization down in Uganda. And we're going to be offering that for free. If you buy a membership. I offer it for free down there. It's for free. It's important. That's transformative. They're looking for help. They're looking for insights. They're looking for knowledge, they're ready to educate, they're ready to collaborate, and they are ready to innovate, to help change their lives. Then we have associations and then we have events. And then anything else in between. We're going to be talking about the heart. We're going to be talking about fun stuff we're going to be talking because it is

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Manufacturing, oil and gas, energy utilities. It's fun stuff. And what you're doing out there is incredible. Yeah, I'm trying to remove all the friction to get that information and for you to collaborate so that you are a success going forward. Whoo, am I tired on that one? Let's get cracking on the interview. So, rosemary, of course, she's, she's been down this road for many years. She knows what she's talking about. She has a process. And if you're truly looking to, you know, reassure your business, you need to talk to rosemary, you need to talk to Team reshoring Institute.

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At a minimum, just talk to them, right. They're wonderful people they understand. And, and, quite honestly, you don't have the ability to be able to do it or understand some of the challenges that are taking place, but they do. And they're wonderful people. Anyway, we're gonna have a great conversation. Enjoy, rosemary, rosemary, welcome to industrial Talk. Thank you very much for time, finding time in your busy schedule to talk to the best listeners in the whole wide world. How are you doing? I'm doing great, thank you. Thank you for inviting me. Ah, it's it's all on this side. Man. I'm just telling you, you bring a topic that is near and dear to my heart, but also on the the front of mine with many people within the industrial space. And that is reshoring. Before we get into that conversation, sort of give us a little for one one little background on rosemary and and why you're such an incredible professional.

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Thank you.

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catch you off guard on that one.

06:43

I've been around for a long scar you are you're here to grow. I mean, I look at your stat card out there on LinkedIn. It's impressive. Mine doesn't look that impressive, but yours does. It's impressive. All right, go.

06:57

So, so I've been in the global supply chain manufacturing world for almost 40 years, and was in management consulting a partner in a couple firms for for a while I've been doing consulting for probably 25 years or so. And, and in 2012,

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during the presidential election, both Barack Obama and Mitt Romney were China bashing like crazy. And I had been doing a lot of sourcing and manufacturing in China. And I was helping a lot of clients, close their factories in the US and move their stuff to China. And that's what my that's what my clients wanted. And so I became an expert in doing that. So during the election, there there, China, Brock and minard are China bashing, like crazy. And I'm like, Whoa, man, I can't tell anybody what I do for a living, you know, this is really awful. And that together with just, you know, I started feeling really bad about shutting down these factories and causing these layoffs. I was helping these companies to, to rethink their global factoring and sending things overseas. And so, you know, it really started to get to me. And then about the same time, we had a family reunion, I've got five grandkids, and you know, I'm looking at, I'm thinking, Man, if I keep doing this stuff, they're not gonna have a future. You know, manufacturing is the backbone of America. And we were putting a giant hole in it. So I'm so young gathered my people together. And we developed a methodology for helping clients evaluate how they might be able to bring manufacturing back. So we have a methodology in place. So that's,

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that's a great segue. Right? Okay, let's go through the reshoring Institute. So we we incubated at the University of San Diego for a couple years, and now we're nationwide, we take interns from 15 universities, and do a lot of research and consulting work helping companies bring manufacturing back to America. And you know what, it feels really good. It feels really good. Nobody's bashing you. Now. You're, you're at the top of your game. They're rosemary, top of your game, because I'll tell you a lot of the listeners and a lot of the topics and a lot of the conversations that I've had, especially when the pandemic hit, right, is that whole supply chain, and I've I've spoken to many within the manufacturing space, and and of course, the conversation was oh, I I'm having problems getting my my material and and then that began the conversation of like reshoring onshore and nearshoring whatever. Of these manufactured critical manufacturing's the manufacturers to bring it back into the United States. Why is this so important to you?

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And for our country?

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Well, you know, if you think back a few years, let's say even 20 years, or 40 years ago, manufacturing was 25% of our economy. And today, it's less than 11%. So don't gloss over that step. What did you say? 40%? Now it's down to 11% 11 is a little bit less than 11%. Right, right. And manufacturing is the backbone of the economy, it has the highest

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rate of investment, it has the highest rates of

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how much it contributes to each economy. It's, you know, it's really, really important. I mean, just look what happened in China.

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They're parts of their their economy can be tied to about 80% manufacturing. And over 25 years, they went from like, zero to 60. We know with how, you know,

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because they built on the back of manufacturing. And, you know, unfortunately, we lost during that period. So, you know, what we know is that economically, it's, it's really important to rebuild manufacturing in America. And so, you know, that's what we're trying to help do. So with that said, I mean that. So there are people that are probably listening and saying, gosh, I like what you say. And then rightly so they should, because you are definitely providing a solution, a service, a direction, a roadmap that allows people to do that. And I know that there's a lot of people are wondering how to do it. What are the steps? Can you sort of just give us a little, just, you know, little step by step of what, what me as if I bought a manufacturer that a manufacturer here, but my suppliers are not there? What do I need to do? How do I work with that? That's a really important point as manufacturing went overseas, so did all the suppliers. So you know, supply chains have been moved to Asia, essentially over the past 25 years as well. So you know, the steps are what? Well, let me back up for a minute, because when we talk about reshoring, we're really talking about manufacturing, that comes back from overseas, number one, but it's also about expanding manufacturing here that's already here. It's also about looking at your suppliers and attracting suppliers back to the US. So if you're manufacturing here, you've got to look for suppliers that are here. And we see that building. So that's really important. And it's also about foreign direct investment. So if foreign foreign companies want to build a factory in the US, Toyota, for example, or BMW or, you know, a host of other companies want to invest and build their factories here. That's great for our economy to that is that counts, right. So yeah, when we're when we're trying to go through this, the steps in how to do this, how to raise Sure. We include all of those different factors.

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We help companies with the economic modeling, we sometimes we help them find a factory locations or expand their factories, we do sourcing projects where we help find suppliers in the US. So we do all kinds of consulting work, as well as research. See, it would make sense because let's say I'm manufacturing in Asia someplace. I'm over there. I've been there for years, the infrastructure is there to support me, my supply chain is there. My my feedstock is over there. So when I'm done manufacturing, whatever that widget might be, I just slap it on a container slipping on over, it gets purchased over here. No pain. Okay. And Athan, it's just all done. But if I want to come back over here, I have to be cognitive of my supply chain. Right? I need that bolt. But I get that bolt over there. And it's still sort of in a supply chain is sort of in a weakened state. Am I looking at that? Right? Yeah, that's a great way to put it, it is indeed a weakened state. And you know, as I said, when when manufacturing moved overseas, all the suppliers moved overseas as well. So you can't just rip out manufacturing from China or Malaysia or Vietnam, and establish it in the US and expect to have suppliers here too. So we help companies rebuild that supply base as well. You know, there's a lot of issues around labeling also. So, you know, people would companies would love to label their products made in the USA. Yeah, but there are there FTC, US Customs and TAA requirements that are all regarding labeling where and so that's why you see a lot of products that say assembled in the USA, and that means that they have brought products or parts or

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Or sub assemblies from overseas and put them together in the US, which is good. I mean, it's a step in the right direction. But we'd much rather have everything sourced in the US not not just from overseas. So that would be an ideal state, right? I don't say it's all back over here, we're having a good time we're manufacturing, we've got the supply chain. But that's just not going to, is there a sort of a balance between the necessity to bring some of the manufacturer and then also leveraging other foreign,

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you know, suppliers to help sort of solve the solution? Is there sort of a balance there?

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That's, that's exactly right. So we even though we're called the reshoring Institute, we really think of it as global manufacturing strategy. And by that, I mean, keeping manufacturing in the local area, the region, that's going to serve people there. So for example,

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the Chinese economy is growing, you know, around 8% or so, it has some ups and downs with a pandemic. But on average, if you looked at it long term, you'd say seven to 8%, is probably a good percent of that. So that's an enormous growth.

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Like, then you're thrown out some stats that are just sort of tongue drop type of like, yeah, so if, if it's growing at that percentage, that's gonna be your target market and your growth market in the future. So you don't want to shoot yourself in the foot and say, Well, you know, we're going to just manufacturer in America, you need to probably keep some manufacturing in Asia, as well, as you may consider Mexico or Europe, Eastern Europe, perhaps, yeah. You know, places where you can manufacture and serve those local markets. And so we think of this as a global strategy, where to put your your factories and so forth. And I have to interrupt when you do that, when you look at that global model, are you taking into consideration a resiliency, like, you know, pre pandemic gets hit by pandemic, everybody, everybody global, gets hammered? Right? Are we looking at it also from the perspective of resiliency, like, Hey, this is the right strategy, it might cost you a little bit more, but you've got resiliency. Yeah, you know,

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if even over the past few years, so, you know, the the Tax Reform Act of 2017 was helpful to suppliers, or to manufacturers in America. And although it didn't drive much manufacturing back, it just just gave manufacturers a break. The tariffs and the tariff wars, were supposed to drive manufacturing back that didn't happen either just created some additional costs, but the pandemic holy cow

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because it introduced risk into global supply chains. All of a sudden, now you're you have a different perspective, manufacturers are thinking about risk and you know, telling stories about how they couldn't get supplies during the pandemic and so forth. So yeah, the attitudes have definitely shifted. Yeah, and it's interesting when you bring it down, pre pandemic, I'd go to the store, I get my stuff I come back during the pandemic I go to the store the shelf certain not fall, I can't get certain things and all of a sudden that consumer Joe sixpack here is having a dark time. And I'm now I'm a supply chain expert. And I know it's important.

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So funny, cuz I used to have to explain all the time what I did for a living and what supply chain was now everybody talks about the supply chain is kind of the buzzword right? It is it's along the same lines as COVID supply chain, like yeah, I know about that. All of a sudden I graduate it really exposed like you were saying some vulnerabilities in our supply chains to like, you know, I was so frustrated I couldn't get Clorox wipes or Lysol wipes for like nine months and come on you know, it's a simple project it product it's us it's a plastic tube that a little bit of Clorox in it and some paper towels right? But yet yet these companies were unable to fill the demand, right even with contract manufacturing and so forth. It just was a complete basic breakdown of supply chain so frustrating to me by chain professionals so what's interesting is I didn't realize how fragile it was. I knew infinite supply chain was but I didn't realize how just fragile it's like to one day we're fine next day it's like okay, all Hell's breaking loose. I can't find anything. And it was just a matter of overnight ago. Wow. That was that's a data doily. And not just not just consumers, but life you take like 100

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In Korea,

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the automotive center in China's Wuhan. So it's like the Detroit of China, so on is where all this automotive stuff was coming from. And because so many companies were practicing lean and had practically no inventory, and you know, just making sure that pipeline was moving along, when wilcon shut down. It caused an instant tension though supply chain, so Hyundai in Korea couldn't get parts, and they shut down their production line within a week, one week. I mean, it was astonishing how much how much effect it had on manufacturers around the world. I saw it. I want to say a video some something that was out there. What was interesting is that how people are reevaluating that just in time inventory strategy, there are times when you use it, right. And then there's times when you just say, these are critical parts, I've got to have inventory, just bite the bullet carry that inventory. And that's more of a reason, a more reasonable approach to your inventory and your inventory management. Just because not everything can be just in time, maybe, you know, polycarbonate where there's a gazillion manufacturers. But your chips. No, you can't just do that. You can't just have Justin time on that one. Let me ask you.

21:27

We're certainly experiencing shortages and chips these days, right, semiconductors are in short supply around the world.

21:35

Who would have known? I mean, I just come on, it's like, Really? You can't get Yeah, that's you know, that's funny, because I live in Silicon Valley. And I've been friends in the computer industry. And, you know, there were there were like instant shortages. And it never occurred to me that you know, what was going on until I was talking to a friend. He's like, you know, there's so many people buying computers, laptops for their kids for school, or work at home, or that kind of thing. And he said, we cannot keep up with demand. He said

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it was everything. Okay? It's just amazing. It really is. Now, when we start talking about reshoring, do you? Do you look at the the resource base, let's say, I want to bring up a boat, man, you simplify. And trust me, I'm sure it's far more complicated. But I'm, I'm a simple guy, bringing in a boat manufacturer, and let's let's do a reshoring project. But I'm not just going to stick it out in the middle of the Mojave Desert where there's nobody that lives there, you've got to find the right resource base, right, that has sort of some skills, some ability to be able to do that. Right.

22:45

So this is a complex problem for sure. So first, yeah. So for example, you may, you may have

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bolts, which are hopefully you can automate that and extract labor costs out of out of the cost, because the cost structure is really important. And you know, we don't want the 23 cent an hour t shirt production back in America, because it does not pay a living wage. And if we don't pay a living wage, we have to supplement those people's income with welfare. So we don't want to create a welfare state, right. So a lot of viable options. What we want are the higher skilled, higher paying jobs to come back and through automation. So we want the people who run the robots, not who put, you know, pegs in holes, we want them we want the people with the skills that run the robots that put pegs in in holes. And that's a different skill set. It's more different training, and it pays better. So that's where we're aiming for economically, that's the right ladder to climb. And so I think I went off on a tangent No, no, that's exactly correct. And I like that and it's it's specially with this push for digitization, this desire to provide the industry for Dotto solution in manufacturing and all at all, every year. It's a it's it's a skilled

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trade, that requires tremendous training. But

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if you do it, you invest today, it reaps benefits, because that is something that is needed for the future. And again, we talk resilience, we talk about the durability of businesses, and innovation and that type of approach as well. Yeah, I think, you know, you know, I think people understand that, especially in manufacturing that you have to move towards digitization.

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It's tough.

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And, um, you know, and I think there's a fundamental understanding about that. There's there's no question about that. Yeah.

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Do some risk though. And

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in the other half of my work day, I do legal work. I'm an expert witness for, primarily for Chinese imports, lawsuits and global manufacturing lawsuits.

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And when you move towards digitizing your information, right, now you're creating evidence. So it's a great idea to interface with other companies to send forecasts and production results back and forth. And, you know, connecting those ways connect all the machines on your shop, floor, all of that, as well, as you know, improving your machinery and all that sort of thing. Like, keep in mind, every time you create a record, you have evidence, and in, you know, some

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some of the lawsuits, you know, I've coached the the attorneys to go and ask for certain

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digital information, look at the systems, that sort of thing. And, you know, companies are dumbfounded, saying, I didn't know we had that information, and oh, now it points to us, right? Yeah, it's all out there. And it's been out there, we've just never mind the data. It's now we're trying to extract the gold, real gold, to be able to create a business that has some, you know, longevity, whatever, whatever the objective is, with that data to make better decisions. It's always been out there, they're just, they're just for grad. Okay, so, go ahead. And I think that, you know, we talk so much about industry 4.0 and automation, and something that will just great and needed and the way we look at the economics of it, no question about that. But don't forget the other side, right? I mean, you got to make a balanced decision between risk and and, you know, benefits that you are looking at with, with respect to automation. So, this is great. This is important. I agree with you. I think just like everything else, it's not an all or nothing proposition. It's something in the middle where you can create a solution that would gives you the resiliency you want that supply chain, a strongest supply chain, whatever it might be. And I think you can achieve that objective. What are the biggest push backs from just saying, hey, yeah, I hear what Rosemary said. But I don't want to do it. What is it?

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Well, you know, businesses are economic entities, and they're always focused on cost. I mean, you need to, you know, every aspect of a business is about costs, the cost of labor, the cost of new projects, the cost of investment in machinery, I mean, that's fundamental to the way business operates. But what we're seeing emerging is also this thing called the politics of economics. And yeah, we're seeing a preference for for consumers and industrial buyers, to look for products that are made in the USA. In fact, we did a survey

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last fall. And we surveyed 500 people across America, and they were all walks of life, all education levels, high school degrees, all the way up through PhDs, all regions of the country, all age groups, we had a 18 year old all the way up to a guy that was almost 90. And we asked them, Do you prefer products that are made in the USA? And so we had, you know, statistically about 80% said, Yes. Which didn't surprise us. I mean, nothing really surprised to say, No, I,

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then we asked, okay, and would you pay more for those products? And, you know, we got a slightly less responses said, yes, they would. And then we asked, how much would you pay? How much more would you pay? And the response was between 10 and 20% 80% of the people responded said they'd pay between 10 and 20% more, including the industrial buyers. So we use that statistic that 50, about 15% more that people are willing to pay for goods made in America as part of the weighting factors when we evaluate reshoring. So if you can get your costs to within about 15% of say, the China cost, right, and that's including everything and production, the labor, the lab, whatever it is, yeah, right into a total cost of ownership model or GCL model. And if we can get that within 15%. We have a winner. You know, we know that Americans are willing to pay more, and then that now is being supported by the policies of the of the Biden administration, where there is

30:00

I'm working hard to support

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the government buying products that are made

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in a much greater extent than it's been in the past 25 years. I mean, this is all great. And I hear what you're saying. And I think that there, it's all possible, you just, the one thing you need is, is you need a team on your side to make these decisions. Yeah, I don't think it's a prudent business decision to think that you can do it on your own, you need, you need to understand there's a lot of regulations, a lot of incentives, and lot of this and a lot of that. And, you know, from a business perspective, I'll stay in my lane, I do what I need to do, but I think this is a great conversation to have now. Secondly, is Mexico, a viable option.

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And it's interesting that you say that, we, I discovered, kind of stumbled onto it, because because I have so much background in China, I watch a lot of the things that are happening in China. And I stumbled on an article that was talking about investment in factories at the border.

31:12

So you know, being the being the curious person that I am a supply chain professional, that you are

31:21

one of my interns down to the border at otay. Mesa, which is the commercial crossing in San Diego. And we spent the day there, just you know, looking around and touring around, and I had a tour guide that knows the border really well. And factory after factory after factories being built on the Mexico side. And, you know, kind of a majority of them appear to be financed by China. So what China

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has figured out is if they invest in factories in Mexico, they can make use of usmca and bring products that are manufactured into Mexico into the US without duty without paraphrase. And what we're seeing this huge boom along the border, both construction and factories along the border on the Mexico side, and on the US side, a huge amount of

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construction and development for services that are required. So customs brokers, for example, warehouses, trucking operations, I mean, it was just jaw dropping, how much construction there was on both sides.

32:36

And trucks for as far as you could see, there were just trucks waiting to get across the border in the UK, it's a commercial crossing. So that means people that go across this trucks. But but it was astonishing. And we actually wrote a case study about it. It's on our web, our website under the research tab, white paper called boom at the border. Yeah.

33:01

Yeah, it is. I know that the the the thing that I got out of that, just to that statement, I didn't realize it's very business is very,

33:12

very, they know that, you know, the it's just it's hard to put in place, whatever it is. And so I got me, where are you saying China's just helped financing this? So they they see it? And maybe there's gonna be a reduction in China, but doesn't matter. We're over here. And we'll take advantage of some of the favorable tariffs that exist over there. Yeah. Make sense? I think a lot of us companies are considering Mexico as well, if they need a lower cost environment, or they have a high touch manufacturing site where you have a lot of labor. Yeah, you got to look to other other communities. Because in the US, I mean, we just we can't, we can't do the 23 cent an hour t shirt production. Yeah, we can't. You're absolutely right. We're gonna have to wrap this up.

33:57

No, I'm sorry, dad. I mean, I didn't mean to walk on you. I'm sorry about that. What were you gonna say? No, I just, it's not appropriate to bring that kind of manufacturing back to us. So you look at a low cost environment, especially like the interior in Mexico. And we did a study

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comparing labor rates and actually in the interior of Mexico, the labor rates are comparable to China. So you can get a low cost low.

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In Mexico, if you have a high touch manufacturing, you need a lot of people. You know, it's a great place to to locate and then you have access directly to North American markets. I think what I hear you saying Rosemary that there is, there are options out there. And I think that reshoring is an important decision. If you're a manufacturer and you're looking to try to get back here in the United States, or build up that supply chain or whatever it might be. I think that what I hear from you is that there are options. You're not you're not you just can't sit

35:00

to shrug your shoulders and say that it's not going to work? Because there are no, you know, clearly, I mean, this is just for me looking back. I used to help companies because, you know, the executive would say, we want to move to China, our competitors are there, we know, it's cheaper. And they would just do it without all that much analytical process, you know, determining what the real cost was going to be. I mean, you might look at labor costs. But you know, keep in mind, you also have to travel there, you know, you have communication. Yeah. Who's right? But yeah, these executives would say, because I was the consultant to go to right. It's okay, we want to go there, you know, we want to manufacture there help us set up operations in China, which I did for 15 years.

35:53

When now though, you know, the thing to remember about the us is that we can now make an economic case, when you look at the total cost of ownership. And we do have options, say Mexico, for example. Of course, the problem with Mexico is, it's not America.

36:12

That's true, it's settled. And we want to build manufacturing in America. So we always want to choose the US is the first the first area that we examine. If you can create an economic model that makes sense to put people to work in the United States, I believe that that's the best option. But I believe, too, is that once again, there is a necessity to balance this all out. Right? there are strategies that that'll help you as a, you know, let's say a small to midsize manufacturer to be more resilient. And I think that's what you bring to the table with the, with your organization. Yeah, I think, you know, we, before you had you had mentioned, you know, looking at things differently, and over the last 25 years, there was not as much sophistication as I would see today. I mean, today, when we're looking at evaluating these opportunities, the models are more sophisticated, executives are thinking more analytically. There's a more thoughtful approach to, to global supply chains. I mean, these are things that 25 years ago,

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just didn't exist, you know, there just wasn't that kind of, there was not that kind of,

37:33

you know, thoughtfulness and and analysis going into it, but you know, the world is, secularists have gotten smarter, I'm sure. You know, purchasing people do Yeah, yeah, you got you got better insights. You we've been doing it for many, many years. There's and and people like you and your organization, reshoring. Institute, clearly, now the finger is right on the pole. So it's this is just such an important topic. Bottom line, and listen to me manufacturers out there. But I want my shelves to be full. And that means you got to start manufacturing here in the United States.

38:12

It's all about me.

38:14

It's about me, rosemary.

38:17

You can join me join me for the ride, but I want my shelves full.

38:23

Alright, how do people get ahold of you Rosemary?

38:27

Well, first of all, I would encourage everybody to go to our website, it's reshoring institute.org. We're a nonprofit and nonpartisan organization. And we publish everything that we do on our website. And you can also check out our interns. We've had I think 29 interns over the past few years, from all kinds of universities and they're fun to look at.

38:52

I looked at it I said, Yep. You know, bright shiny faces ready to conquer the world. Right on insert for all graduate students. Well, for the most part graduate students and in business and engineering, so they're there like, some of them were really scary, smart. You know, we love working with our insurance. And then for me personally, you can email me at our, our coats. So our c OAT s at reshoring institute.org. See, easy peasy listeners out there. Rosemary, you are absolutely spectacular. Love the conversation in a big way.

39:35

Thank you for having me. I appreciate it. I'm always willing to talk about reshoring Yeah, absolutely. All right, listeners. You're going to have all the contact information, you know, on her podcast, on her landing page at industrial talk, and we're gonna wrap it up on the inside. Do not go away. You're listening to the industrial talk Podcast Network.

40:00

Yeah, what did I tell you? Mad street credit mad skills? That stat card out there, Rosemary? Yeah, she's the real deal. You've got to reach out to her all the information is going to be out on industrial talk, fighter podcast, listen to it again. It doesn't matter. We've got some great resources for you to take in and get moving with this at least have that conversation because you won't be disappointed with that. They just get to know her man. She's a great person. All right, industrial talk to Dotto. I've heard I've talked about it, we're removing the friction for you to get the information that you need. We're going to be promoting people. We're going to be doing everything we can to make you you know, survive, rebuild, definitely prosper. We need you and we need to be able to tell your story. Contact me get on industrial talk. Alright, be bold, be brave, Daring Greatly hang out with people like rosemary that's bold, brave and daring greatly and you know what you're gonna do?

41:01

change the world. That's what you're all about. Alright, we're gonna have another great interview shortly. So stay tuned.

The post Rosemary Coates with the Reshoring Institute appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Gloria Turyamureeba, CEO of Footprints Safaris and Passionate Industrial Educator about “The Power of Transforming People, Communities and the Country of Uganda through Industrial Education”.  Get the answers to your “Industrial Education” questions along with Gloria's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

GLORIA TURYAMUREEBA'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/gloria-gloria-turyamureeba-48b99442/

Personal Email:  gloria@turyamureeba.me

Company Website:  https://footprints-safaris.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

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Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

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The post Ms. Gloria Turyamureeba transforming lives and communities in Uganda through Industrial Education appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Tracy Enos, Founder and President of Enos Enterprise about “The Power of LinkedIn to Attract Clients, Gain Attention and Create More Opportunities”.  Get the answers to your “LinkedIn Marketing” questions along with Tracy's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

TRACY ENOS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/tracyenos/

Book, LinkedIn Publishing to Profits: https://www.amazon.com/LinkedIn-Publishing-Profits-Attention-Engagements-ebook/dp/B076G8XQBZ

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

linkedin, company, people, profile, tracy, page, industrial, talk, book, website, employees, problem, strategies, enos, day, check, pandemic, industry, sections, big

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. As always welcome to industrial talk, where we celebrate industry heroes such as yourself, you're bold, you're brave, you dare greatly you innovate, you solve problems, you're changing lives, and you're changing the world. Thank you very much each and every day of what you do to make my life better. Thank you very much. All right, in the hot seat, we have a young lady by the name of Tracy Enos. And look at this, if you're out on video, I've got a book. Yep, she produced it. LinkedIn publishing to profits, it guess what we're gonna be talking about? LinkedIn, let's get cracking. Yep. So I have this book, it's well laid out. It asks the right questions, it is addressing the right issues. It is exactly and it's not overwhelming. She's got it laid out. And it is well written, very, very well done. And I'm very honored to be able to have that, behind me in my, I guess my hall of fame of books that are just right behind me. And we're gonna be talking about this book, as well as many other topics. Because given the pandemic, given the challenges that we are still trying to get through, I think this is a timely conversation. And you know, I always geek out when we start talking about ways of growing your business, surviving, right, rebuilding, prospering, what are the strategies that we can deploy, and I never, ever, ever, ever say no, to anyone who wants to help industry, and people succeed, and live their dreams. That is exactly what this particular podcast is all about. That's what it does. Israel talk media is all about, we just want to be able to celebrate, and help people succeed. And that's what this particular conversation with Tracy will be before we get going. So, you know, I've been a big write a big fan of what they're doing out at Neil. And once again, if you go out to an E o m.com, find out route around, look around that website and see the passion, read about the passion and see the individuals that are truly working to create a community of the future, leveraging. And I mean, leveraging all the technology that's out there that that innovation that we speak a lot about on this particular podcast. It's exciting. So here I am, let's just if you're out on video, here we go, we're going to go to the website real quick. Here is here is a slide on, I can't say slides, or whatever it's it's, it's a page on their website. And it's under line. But it's the the picture is powered by an innovative, invisible infrastructure. So if you're out there, and you're looking at this picture, and you're looking at you go Holy snakey. That's amazing stuff. They're gonna do it. They're gonna do it because they have the right people in place. They've got the it's, if I look at the timing of all this, if I look at everything about what they're doing at Neo, this is the right time. I think innovation is is there. I think the energy to be able to solve problems is there. And and I think we I think we can get it done. Or they can get it done. Oh, whatever adds exciting stuff. All right, back to the interview. Tracy Enos, that's e n o s. Enos enterprise, is the company the founder, you go out to her stat card, right. Let's see what it looks like. Yeah, look at that. A well done, because she is all about doing stuff on LinkedIn. She's got, she's got great stuff out there. And it's just right there.

04:27

Sometimes you just get excited about LinkedIn, you find a person out there, the person is willing to share insights, wisdom, knowledge, because we have to be about education. We have to be about collaborating. And boy, I talk about that all the time, because you don't have all the answers. And then of course, the the need to innovate. All right, they're all easily accessible. All right. Enjoy the conversation with Tracy. Tracy, welcome to the industrial talk podcast. I'm going to enjoy this conversation because we're gonna be talking about LinkedIn. Added us around LinkedIn. And and yes, if you're an industrial professional, you're not doing it right. Just FYI, I'll just lay it right on out there. LinkedIn is an asset. Let's do it. Right, Tracy, how you doing?

05:12

Great, Scott. Thank you. Glad to be here today.

05:14

Yeah, I like that book behind you LinkedIn publishing to profits. And and especially now My gosh, I like that. I like that. But let me just sort of check something out. FYI. Just when, if you're looking at on the video, and I'm turning around in my chair. No, I don't have one. on my bookshelf. I don't have one of those things that are on your bookshelf that's not on my bookshelf. How can we solve that problem? That means I need to send you one. All right. For the listeners out there. Give us a little background on who you are.

05:45

Yeah, yeah. So my name is Tracy Ennis. And I have been an expert, LinkedIn advisor for nine ish plus years, somewhere around there. And it kind of fell into it by accident. I got laid off twice in four years by corporate America, and

06:02

a common tale a common tale,

06:05

right. And single mom, too. And the second time around, I was couldn't find work. And this is back in November of 2012. And on the advice of my sister, she told me to start a marketing agency because the summer prior to that I had sat down with her, she was the graphic artist in the family, and had a very a very successful freelance business on our own and Hello, skill,

06:32

I'm telling you right now, skill,

06:36

e to corporate America did a big disservice to her as well. And so she went out on her own and made a hell of a lot more money than them, right. Anyway, so um, she told me just to take the dive and do it. And you know, as nervous as I was, I did, you know, and so what started out with what I'm doing today didn't start out that way. It started out as a digital marketing agency. So we're like building SEO, websites, or we're doing videos, we're doing business directories, getting companies in the Google Maps, which is very different back then that is today. I mean, it was, you know, it was fun selling it, it was not fun doing it, or

07:18

that's a that's a heck of a learning curve to, especially back then I think today is a little bit easier not to, I mean, there's cool tools out there. But back then, whoo. That's trench, baby. That's trench work.

07:30

At what, Oh, don't get me wrong, I'd be burning the midnight oil. Sometimes I get two hours of sleep, and the kids are getting ready for school.

07:40

Easily, easily. So let's let's start venturing into it. One of the things that of course, we got hit up the side of the head with is pandemic, people were scrambling, trying to figure out how to get their message out. Didn't have. I mean, I believe personally there, Tracy that we were we were lazy. We didn't bring our a game, we brought our B, maybe c game, possibly each and every day, no big deal. And then the pandemic hits, and then all of a sudden reality hits. And we're trying to get our message out and we have no clue. And the only place that everybody went within industry was LinkedIn. And that ban, that thing just blew up. But still in the strategies that that are around and let's talk a little bit about that. So give us a little problem that's associated with LinkedIn today. What do we need to do from an industrial perspective?

08:36

Well, I think their problem affects everybody, not just the industrial.

08:41

Well, no, no, my whole life was just industrial don't don't even go into other areas. I don't even know if there's anything else other than industrial.

08:48

I think what happened is like, you know, a lot of people heard about this LinkedIn thing, and then they get on it. And then they're like, now what? Right? And then like, there's so many bells and so many bells and whistles to LinkedIn, unlike any other social media platform, and they're like, I don't know how to navigate this thing. I don't know what to do first, what do I do second, and then they get overwhelmed, and then just quit forget, screw it, you know, they put a company page app and they expect people to go there organically and find us and then you know, hire us and it just doesn't work like that.

09:23

It does not? Yeah, it's interesting, because you're you're absolutely spot on. I was probably fell into that category. LinkedIn came out promoted as, hey, it's a professional location for socially engaging people and all that stuff. You you tip your toes in the water, it's okay. Then all of a sudden, you're getting people popping in and you're just like, I don't have time for this. I've got I've got a five alarm fire over here that I've got to deal with. So I agree with you 100% about it, but now it's I think it's strategic for your company. I think It's strategic for not just the company, but for an individual. Do you agree? 100%? Good answer, because you got a book back there that says that. No, Scott, no, not not one bad man. No, no. There's a disconnect there. So let's talk a little bit about it. Let's talk a little bit about why it's important, why it's strategic, and then sort of strategies, sort of these actionable strategies that we can put into place right now. So why is it important?

10:30

Well, I think, from a standpoint, we just mentioned SEO with my digital marketing agency, LinkedIn is considered an authority website with Google and the search engines. And so when somebody comes in contact with your company, whether you found them or whether somebody referred your company, what's the first thing somebody is going to do?

10:50

I go right out to, in fact, that's what I did with you, Tracy, right out to your LinkedIn profile, see what they

10:57

are, they're going to Google you, right? Oh, yeah. And, and oftentimes, unless you're dumping 1000s of dollars every month into search engine optimization for your website, your LinkedIn company page, and your LinkedIn profiles for the company are going to show up on page one before everybody everything else.

11:14

I'm gonna check that out right now. It's, it's funny, because you're spot on, because, but I still have a problem with a guy named Scott MacKenzie, but he died a number of years ago, and he was a singer. Gonna go ahead.

11:31

Anyway. So next thing that they're going to do is they're going to go do some due diligence, right? They're going to go check out your company page. And lo and behold, if they go directly to your company page, right there, it says, How many people are employed with your company, or at least say they're employed with your company, whether the current or past? And you're going to go click on that link that says all employees? And then what's that going to go to a list of all the employees and people are gonna start looking at the executives, they're gonna look at, for the owner of the company, they're gonna look at the executives at company, and they're looking at the employees. And I'm gonna tell you what, here's a big, big problem that a lot of companies have is a lot of times their employees profiles are better than the top key executives and the owners of the company. And that's a big No, no, I mean, honestly, I think so. But one of the biggest mistakes that you can mistake is, or one of the biggest mistakes that you can make as a company, even though maybe the CEO is too busy, or some of the key executives are too busy to actually use LinkedIn, for networking or whatnot. And they leave that to their sales and sales and marketing team, you still should be branded and look, the part, you know, this is how people make buying decisions. This is how people make decisions on whether or not to be employed with your company. And I think that is what a lot of folks are missing.

12:46

That's interesting, because you're I, what I hear you saying is that that executive, whoever it is, doesn't have a very good looking profile. But the employees have better looking profiles than the executives. Yeah, that's the disconnect. Yeah, it's interesting. Now I got it, I'm gonna look at that just because I, you're my actions. And I don't go to Google. I don't, I'll go right to LinkedIn. And then I'll look at the LinkedIn. And in LinkedIn, there's just pieces of information like connections like oh, okay, yeah, I can, I can have that conversation. It's chock full of great actionable information. But

13:28

I never also you have to keep in mind, your searches are only as good as what somebody puts in their company page or their profile. So a lot of times employees might be on LinkedIn, but the company doesn't have a company page so that the employees can attach themselves to that company.

13:45

I want to let you know, right now, industry people, that frustrates the hell out of me, when I can't, when I don't have a company page. If I go out to somebody, and I want to look at that stat card, that LinkedIn stat card, great stuff, and then I go to the company, and there's no company or it goes to the sort of a general, whatever that look at that. gray box. Yeah. Gosh, that bothers me. Don't do that. Don't do that. If anything outside of this whole dog God conversation, don't do that. Get a company profile out there. Okay.

14:22

Look, folks, we're not back in the 20th century, what do I do is such So look, I learned it this way, if you are not actively using LinkedIn, which by the way should be by all means you should at least have a presence there. And it should be done well, so that you know, with your link back to your website, so it gives people a chance to go and check you out. off of LinkedIn

14:49

stream. It's not that difficult. I mean, LinkedIn makes it. I mean, makes it easy. I mean, yeah, it's all free. And it's like, click here, dude. This Upload that. And it's like, you're just downright lazy. If you don't do it, you're just that's it. I'm laying that thing. You're lazy. Don't be lazy. Get that company thing out there. And then Okay, okay, so let's say, Tracy, I'm interested in sort of beefing up my my stat card on LinkedIn, because I always look at that. I mean, it's just, it's, it's natural, it stays up. 24 seven. I don't know if that is a good thing for me or a bad thing, but it stays up all the time. So from an individual perspective, what are you? What are you looking at? What do they need to look at? You mean, on your personal profile? Yep. Yeah, start there. And then let's pivot to the company.

15:44

Well, the way we do things is very different than everybody else, this thing. So I really think this is an opportunity for the owners of these companies and their employees to really capitalize on really, who are you wanting to work with? Who you work with? What is it that you do for them? How do you do it? How you're different than your competition? At the end of the day? What does somebody really want to know? What kind of results can they expect working with you? Right? And I think that's it. That's where people fall short is they don't you know, it's a client centric or client facing type profile. Not everything on there should be you should have the human side to you. But still linked has been around 18 years, and people are still using this, like, it's their resume, like, Oh, look at me, look at me look at me mean, yeah, yeah. And a lot of times people want to know, know, what is it that you can do for me, that's what I really want to know,

16:40

I have a problem solve my problem, give me some insights into solving my problem. I'll be more than happy to look at your stat card. I agree with you. 100%. But that requires effort on my part to try to ferret out that prospect. Right? That that requires a little effort, that what do we do with that I need to target my verbiage to go after that prospect, right?

17:06

Well, I mean, you're probably already doing it in your business, right? You probably already know who it is that you work with what it is that you do, how you do it, how you're different, and you better know what your competition is doing, right? how you're doing it different because people are going to come with you with objections like, well, this guy over here, they do this, why don't you do this? Or how do you do it better. And then the other day, you've, if you've been around for at least three years or more, I'm sure you have some results, right? show those results in your profile. I mean, share them. I mean, people want to see that. I mean, people are, when they're buying, they're emotionally mine, that you either are feeling some sort of, you know, you're solving a problem, or you're, you're squashing a fear or you're are, you know, feeling some sort of desire that they have, whether it's, you know, depending on your business personally or financially, right. And that's what you can do at the profile. And I don't think people understand that you have opportunities within the profile, and sections that most people don't even fill out. In order to do that, I got a big tip for you, I only share this Scott with my paying clients.

18:12

All right. big tip coming your way, take notes.

18:17

in the about section, you now it has LinkedIn as expanded it from 2000 characters to 2600 characters, you should now direct people to drive them to your projects section in LinkedIn, to showcase a few of your favorite clients and the results that you've gotten for them. But what that also does, it allows them to now scroll through the rest of your profile. So maybe they see the human side of you, like your organizations that you support and the volunteer work that you've done, and maybe some education because people like to connect with people that they went to the same college with or military experience or whatnot. Um, then you also have the the skill sections, which are your keywords, which people don't care about that, but LinkedIn does, because those are keywords that people are gonna be able to find you organically in LinkedIn. But then again, you also have your honors and your awards and things, things like that people want to to feel good about who they're potentially going to be working with and getting on the phone with, right, that's the human side of you. Trust me, everybody's forgetting about these sections and these new trainers, these new LinkedIn guru trainers, yeah. All those sections like where's the human? Where's the human to you? You know, and, and a

19:34

fan of the human side, I think, especially now, and I think that industry, we do a horrible job at highlighting that. And I'm on my I'm on my stat card, and I've got some gaps. Just when you're out there looking at industrial talk, just sort of notice that I got my nice header. Don't Don't go beyond just kidding. That's

19:58

that's another thing too. Why are people forgetting to put a branded background photo with action? They're leaving that dreaded blue background like, or they're putting in some crappy cityscape that they found on Google.

20:15

Says Drew, it's true. Just sort of throw out some coin out there and get a nice background. It's easy. Come on. Yeah,

20:27

go to Fiverr and get one done for 25 bucks Promise me down at like,

20:32

fiber. That's cool. I remember the first time I discovered fiber, I've gotten really? Are you kidding me? Really? Yeah. I thought that was an incredible, incredible

20:43

day. You know, I'm not the graphic artist. But you know, I know how to design things. But like, we would spend two to $300 just for one background banner. It's crazy.

20:55

Have Canva Canva that, that sort of mixes and matches the car combination? It doesn't look like a mess. Like if I had

21:06

to have some they've got some templates in there. But you really should have some design skills to understand

21:13

that Yeah, well, no, I pay for mine. I've got premium. Yeah, but but you're right. It's still I have come to just just love graphic designers, because they're just, you just know when something doesn't look right. You're looking at and you think, man, I'm proud of this, but something's not right. And then a graphic designer comes in, moves things around a little bit changes colors here. And it's like, wow, that feels much better. And it's a feeling it's like right in there, man. It's a feeling. Okay, so we've done that. We've taken your your advice. Now let's, let's shift to the company side. Okay, one, do not go away without updating and looking at your profile. And and don't be lazy, right? It doesn't take much effort. Don't Don't be lazy. Spend some time, you're not that busy. Okay, now on to the company. What are we doing that's wrong with company stuff?

22:11

I think well, the company actually company pages, added some additional features. Now, a little hack here is like your website's probably already well done. And instead of just writing some fluff about your company takes some aspects of art, what's already in your website, you get 2000 characters in that description about the company, and kind of do it a little bit again, like we just talked about in your about section on your profile, describe what it is what you do, who you do it for, what kind of results can they expect working with you. Secondly, LinkedIn still has what they call specialties in the company pages, which typically all that means is they're your keywords, you've already done the research and the brainstorming, it's already on your your personal profile, add 20 of those to your company page. That's how people are going to find your company page. These are keywords.

23:02

So if I want to look for somebody that has skill sets in graphic design, and be that that is apparently the word of the day for us, I can do a search, and then it would provide some results of people who have those keywords in their profile.

23:18

Yeah, so you can go to regular LinkedIn or free and you've got a few filters in there. And you can look for company pages, you can say graphic design is a keyword, right? And then you can pick your location, and you can find graphic design companies within the location based off of that, but if your profile your company page, I'm sorry, doesn't have that word at all in your description or in any of those specialties. No one's gonna find you.

23:44

Nobody. All right, yeah. So what I was trying to say is LinkedIn is a search engine at the end of the day it is, and it's I gotta tell you, I'm I'm bullish on LinkedIn, I think that there's a lot of great stuff that that is happening there. And and what you're talking about little tweaks here and there, you're now now they can they can procure your services, and he'll beef it up and hopefully bring in some opportunities in revenue associated with their better personal profile as well as company profile, right. That's gotta get what other things can companies do, specifically from a social, you know, human side?

24:29

Well, first of all, I mean, I know that we said at the bare minimum, have your profiles and your company page branded. But Wow, LinkedIn is a just a wealth. I mean, look, I've had clients that are making six and seven figures without advertising on LinkedIn, we've done it. I mean, it just takes a little bit of time and effort or have a team member do it for you. You don't need to use all of what LinkedIn has offered to make a very good income or increase your ROI. using LinkedIn, but you also don't need to be on it for 5678 hours a day, you know, 3045 minutes an hour a day, as long as you have like a strategy or a list like a daily task list. Yeah. And then you follow that list until it's second nature and then things. I mean, you're not spending that much time networking is this isn't like the old days was spending hours with the phone button cold calling?

25:24

Yeah. So right. No one likes to do that anyway. No, no, don't. Don't do that. Let's talk a little bit about the algorithms. Now, if you got a company, if you got employees, is it is it best practice or good practice to have employees saying, hey, pull them in, you know, get engaged with what's taking place in the company level, right?

25:49

100%. As a matter of fact, that's one of the new features that LinkedIn has for company pages is before you actually had to have a Sales Navigator business premium account to have these insights on the company pages to allow your employees to actually interact and also share and be their your biggest advocate or cheerleader for your company. But now it's free. So as long as you have a company page, you now can get your employees active engaged, because everybody, every one of your employees has a separate network, right. And that's how you start building a bigger network, a bigger company pays and getting more eyeballs on your business is through your employees. Okay, and so,

26:29

compounding

26:31

success company pages now even offer articles now you can put your company blogs and stuff on there before it was just for profiles. Now company pages can have that. So now your CEO can have his own personal blog. And you know, the kids can come in and engage with that and share it out. But your company page can also do that as well. So that's one of the strategies to is that companies they have the company page, but they're not putting up content.

26:58

So yeah, got it got to do. He got to put up content. It's great check mark, we got a company page, but no content that it's, here's the thing,

27:10

the company is like, Oh, I don't know what to do next. But what do you think about it? How long have you been in business? I bet you you have assets that you realize that you didn't already have. And you can repurpose those assets that started

27:22

with that. That's a whole nother conversation about repurposing I'll, I'm a big fan of resurrecting old blogs, because I think the if you can resurrect it, meaning put it on a podcast sticking out a video, I don't know and talk about it. You've just resurrected that asset that that content. And and I think that that's that's an important thing. Let me ask you a question about Sales Navigator. What's your thinking about that?

27:47

I love it. Why? I've been Sales Navigator user for like six years now. I won't do without it. I'll pay for it month after month after month. It is an amazing prospecting tool. And for companies that have like teams, there's three levels, there's professional, those are typically maybe for the solo entrepreneur or who have a very small team. Then you have the team's version that has 10 seats. And then you have the enterprise for the larger companies, which those to the teams and enterprise have additional features like that can sync with like your CRM. Yeah, it's got point drive, which I think is called team link now or point link point. I don't know they changed the name like last year, or sharelink. Right? It's sharelink. Yeah. And then enterprise even has additional features, if you know you want to pay for that. But it is especially if you've got teams that like work like different regionals. So nobody's Crossing Paths and stepping on each other's toes when they're prospecting. So it's it's easy to keep tabs on what your sales team is doing with those two, but if you're just getting started out, or you have a small company pro work just fine. It just got amazing, you got like 30 something filters, you can find people you can save lead lists. Their homepage is completely different than the LinkedIn newsfeed once you start saving accounts and saving people into lead lists. Now you can get updates on their activity and stay front of mind with them without even being connected to them. So amazing what this thing can do. Yeah,

29:20

it's it's a pretty powerful tool. I've I've come to appreciate one, the fact that you have email marketing strategies, right? And then email marketing strategies, okay, it's it, you can tell it's going in their email, and it can be captured, captured by whatever, you know, block, whatever it might be, and it won't go in there or go into spam or whatever it might be. The doc on LinkedIn, if you use LinkedIn, it goes right into their inbox. It is it's in their face, it goes right past whatever firewall they have.

29:58

What's even better is let's say that you found a search a perfect search. No one wants to remember the search that they did, right? They allow you to save your searches. And then LinkedIn will even email you to your primary email address any new searches that come up, and you tell them how often you want those emails. That's brilliant. Now, look for this every day, it's been sent to me automatically.

30:25

I think the the premise or the moral of this conversation is that there's so much more that can be done in LinkedIn that you're not doing that you're doing it, but everybody else was not doing it. I'm telling you right now, and it is available. And and for me, personally, I'm in the business of what I do. I discover things each and every day, then the power behind LinkedIn. And you just got to be engaged, you gotta, you can't get lazy.

30:54

Now you just have to be consistent. But then hours and hours and hours on on the platform. Speaking

30:59

of consistency, let's talk a little bit about some giveaways. I see a 23 point check list. Tell us a little bit about that. Well, we segwayed into that.

31:13

We developed the profile checklists, that's pretty comprehensive on your personal profile. And I'm going to tell you what, it's actually now up to 28 points. And we didn't even cover the new creator profiles now that LinkedIn just came out with a few months ago. But those are only for the people who are doing content. Anyway. So um, but right now, the 23 point checklist will work along with the book behind me, which I wrote in 2018 best selling book, talks about your content, but the whole first chapter talks about your profile, and the foundation work that you need to do. But the profile checklist will keep you in, you know, check 123 ABC from top to bottom and how to fill out these profile sections effectively and quickly. And then I think we can give them away what the book and the checklist and I tell you what if you guys get the book and the current checklist, when we get the new one out, which is we're finishing up some edits on it right now. We'll give you the new one for free. The 28 point checklist. You guys can go to LinkedIn or who linked into publishing. com.

32:24

All right, the website is LinkedIn two publishing.com. That's what is That's right. Yeah, put that triple, triple w the World Wide Web and get that. But fear not. It'll all be out there on industrial talk.com What is the best way, Tracy to get ahold of you? Tracy?

32:47

Hold on, guys, get out there and follow me and connect with me on LinkedIn. That's

32:54

Yeah, just email me. No. I like that.

33:00

Yeah, again, you I mean, connect with me on LinkedIn. Like that's, you're gonna get some you know, cool tips. And then when we start doing some more videos and stuff in the news, you can email me. Yeah, absolutely. Um, but like, I like LinkedIn. I think we can all agree on that. Right, man.

33:19

So don't even go don't know. I'm not even gonna give out an email. Nope. Nope. Tracy, Enos. That's e n. o. s. Sir. Another Tracy Enos out there.

33:31

There is what I was the very first one on LinkedIn. I think I'm still the only one with a photo.

33:36

There you go. So So you've got to reach out. It's simple. It's easy. Just do it. And I'm sure she's, she'll say, Okay, great. I'll have you a part of my network.

33:48

That you that you heard me on Scott's podcast. And I'll tell you what, I'll even do your your listeners. One more favor shot What? I will do a quick review over their profile and make my top three recommendations.

34:03

Bam. There it is. There it is. You Tracy. were wonderful. Thank you, you know, we just scratched the surface of it. Again, I'm just looking at my bookshelf. I've got I've got the VitaMix. I interviewed the CEO, VitaMix. There's her book right there. And then I got some other books back here. But I just having a hard time seeing that LinkedIn publishing to Prague.

34:28

I will get it sent to you. You have to send me your email your, your mailing address, and I'll get it sent to you. All right.

34:35

That'll be cool. And then I'll just, I'll talk about it all the time. How's that? Good. Well, version 2.0 is coming out this fall. Keep it never stops with you, Tracy. benefits, values, all of that good stuff. All right. Thank you, Tracy for being on the industrial talk podcast. My pleasure. All right, listeners. We're gonna wrap it up on the other side. So if you're not we're going to have all the contact information really just go out. The LinkedIn you'll be able to reach out to her. All right. Stay tuned. You're listening to the industrial talk Podcast Network.

35:13

All right, once again, thank you, Tracy, Enos, for being on the industrial talk podcast, absolute wonderful, wonderful opportunity to really talk about this LinkedIn publishing to profits, as well as all your insights into how are you making that LinkedIn work? Excellent, and timely for you, industrial professionals. Anyway, get the book, it'll there'll be a link out there to get that book, I highly recommend it. Alright, again, check out Neil and e o m.com. Find out a little bit more. You can get engaged, you can do stuff. But I mean, it's it's wonderful to see an organization truly trying to put all this innovation into action and see how it really benefits us as a whole. All right, again, be bold, be brave. Dare greatly do that. But hang out. Have your team Be bold, brave and daring greatly. You know what you're going to do? Yeah, you're going to change the world. Thank you again, for joining industrial talk. We're going to have another great interview right around the corner. So stay tuned.

The post Ms. Tracy Enos with Enos Enterprise talks about the Power of LinkedIn in creating Industrial Opportunities appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Fran Brunelle, President at Accelerated Manufacturing Brokers, Inc. about “Manufacturing Continuity by Transition Ownership to Next Generation Entrepreneurs”.  Get the answers to your “Manufacturing Transition” questions along with Fran's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

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Company Website: https://acceleratedmfgbrokers.com/

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

manufacturing, fran, business, manufacturer, sell, manufacturing company, companies, people, pandemic, motorhome, industrial, industry, auction, proof, brokers, retire, Brunelle, clients, founder, demand

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots. And let's go once again, thank you very much for joining the industrial talk podcast where we celebrate industry heroes such as yourself, you're always curious, solving problems, you always say why not? What if I love that energy? You are the miracle, the future? You are the hope the future, you are definitely the dreams of the future. That's why we celebrate you. How about that man? You can tell I'm a big fan of industry heroes such as yourself, thank you very much for what you're doing in the industry of hot tea. Her name is Francis Brunelle. Now she goes by Fran. And because I'm a friend and a friend, and you will be a friend of friend, you can call her friend. So she is the President at accelerated manufacturing brokers. And she's going to be dropping some manufacturing selling cool stuff, bombs on this particular interview. Let's get going. Yeah, so so it's an interesting time out there. And there's no doubt about it. If you've been watching the news, and if you've been sort of engaged out there, which you are, because you're an industry hero, why wouldn't you, you will notice that there's a lot of interesting challenges that exist now, Fran, and what she brings to the table, and why this is such a great conversation is the fact that if you're if you're looking to transition, either sell your manufacturing business transition, whatever it might be, you need Fran, and and team accelerated manufacturing brokers because they've got a gazillion years of experience. Now Fran only has 20, close to 28 years old. That's wisdom, baby. That's wisdom. And that's, that's major, major skills. So you need to reach out to somebody like girlfriend, if you're looking into that, because she'll make your life easier, and really much better in that in our interviews, a lot of fun. All right, let's get out the calendar. You got to get out the calendar, because I'm going to continue to harp on this because you industry pro need to get your life back. Now. This is Barcelona, you've heard me talk about it a number of times. This is October 5, through the seventh. It's the IoT solutions World Congress, brought to you by the industrial internet consortium and fair Barcelona, great people. great venue. Great, great everything. Check it out. It's at industrial talk. COMM find out more. All right, the next the next event. This is in Cleveland, Ohio, which is a fantastic location for an event called the manufacturing and technology show. Yep, it is November 9 through the 11th. great people. Great location, Northeast Ohio is absolutely wonderful. And because I'm a commit, I'm really committed to food. It's another great place for food. Yep. All three of things working in your corner. The manufacturing and technology show November 9 through the 11th. All right, back to front. Yeah, it's interesting, because I don't know what this market has. But I know that if you have a business, a manufacturing business, you need people like Fran and team accelerator to figure out how to navigate those waters, and she'll make your life easier, because she's got close to 28 years of experience. That's an expert for you. By the way, that's an expert. All right. Enjoy the interview with Fran. Fran. Welcome to the industrial talk podcast. I'm looking forward to this conversation. I think there is so much to begin gained from talking about manufacturing, what role you play. Before we get into that. Give us a little background for the industrial talk listeners of who Fran is.

04:04

Hey, you got it. Thanks for having me. So Fran Brunelle. I am the founder of accelerated manufacturing brokers Inc. Were affirmed that specializes in the sale of manufacturing companies throughout the United States. Generally, our clients have between two and 20 million in revenue. We are one of the only firms of our kind, there are plenty of other people that sell manufacturing companies. They don't specialize in it and they don't do it nationally usually. So that makes us a little bit unique.

04:38

And, you know, the the topic I think that is of relevance in our conversation today is, is let's say we've been slapped all around by the pandemic. It has impacted manufacturers not just not just in New Jersey, where you're from but everywhere around the world global pandemic. Give us a little Have a summation of the impact that you've seen in manufacturing as a result of that pandemic.

05:05

So it really depends on what sector manufacturer is in. Some of them have been hit hard. So think about companies that make components for commercial aerospace. Yeah, they got hit hard. Another client that does, instruments used in elective surgery, they got slammed, right. other sectors were doing incredibly well. So what I can tell you now is that if there's one thing COVID taught us is that we need to have sources of manufactured goods within the United States. As a result of this, the m&a activity within the m&a sector is through the roof. So think about, you know, private equities that invest in all different types of companies, some of them have never invested in manufacturing. They they're seeking manufacturing companies now, because manufacturing was deemed essential. They were not shut down during COVID. And everybody wants a COVID proof business manufacturing fits that fellow.

06:22

I'm gonna write that COVID proof business, I think you're spot on on that one, because I know that, that my conversations that I've had with other individuals, the the term resiliency has always been popping up here and there. And that to me, says COVID proof business. And so if a pandemic decides that it wants to rear its ugly head, well, I'm resilient, I'm COVID proof, I've got my my sources locally, and we're all just having a grand old time. So So from an m&a perspective, you're seeing an uptick because they want these COVID proof businesses.

07:04

Oh, absolutely. And just the sheer competition, we just, you know, this week, we have a very recent listing. Just in April of this year, we're at the end of the man, man, we're fielding five different offers on this business. Wow. Yeah.

07:26

So that's, that's good for you. I mean, that's good for it.

07:30

It's good for me, it's good for my client, because they're going to it's going to fund their retirement. And the sheer competition has raised the price.

07:41

That she that is an unusual result of this whole pandemic world we live in. Because I, I look at it strictly and correct me if I'm wrong, I've got supply and demand, right supply and demand. If I could get my supply and the demand is there, my manufacturer, right, who sits in the middle is doing just fine and dandy. But for me, I'm having a hard time making sure that my supply stable. My demand, it's all over the place. I don't know, things change. How do you draw some some confidence with that whole supply and demand?

08:18

conundrum? Yeah. So listen, there's there's still a lot of work that has to be done with with supply chain. Right.

08:27

Everybody's a supply chain expert now.

08:30

Sure. And you know what, there's even more problem with supply chain right now than there was in the middle of COVID. Last year. talk to anybody buying steel right now.

08:45

Steel. Exactly. Yep. Why is that the case? I mean, look at the demand. I don't know why is that the case? Why am I trying to why am I trying to figure it out there? And when when we've got you friend? I have no idea. Why is that the case?

09:03

I'm not sure I'm you know, a lot of people a lot smarter than they are trying to figure out what's going on with supply chain. But you know, Yes, a lot. So supply and demand. Do you think about everybody staying home for a year? And and Gee, we might have to stay home for the rest of our lives. And so hey, let's let's improve our house. Right? Let's do a little construction and the whole nation is doing that little supply and demand issue going on? Well, Hell, I

09:33

missed that. I've just been sitting in the salt mine right here. The old podcast, industrial talk podcast, salt mine. I haven't done anything. I might have painted something. But I did gain weight. Let's put it that way. I did. I went right past COVID-19 and on into COVID 25. That's my weight gain. Anyway, so. So this is interesting. You as a broker you as a if I came to you as a manufacturer, and I thought into that great category, do you go down that road of trying to ensure that or create a value proposition that is a COVID proof business? Like, Hi, I'm an investor? And I'm a I'm looking for do

10:14

you do that? Well, listen, there are some businesses that are not COVID proof, right? When you're when when someone comes to us, the first thing that we're going to do for a manufacturer is do a valuation on the business. Many manufacturers there, they're absolutely fabulous at what they do, but they have no idea how m&a works, there are a lot of firms that are going to charge them an arm and a leg or their firstborn to do evaluation, we're gonna walk them through a process. And we're not going to charge them for it. We don't we we we do not believe in doing that

10:54

shot up front door at that front door.

11:01

You know, what it's most of our clients are founder LED, or family run organizations, like we've got a fourth generation manufacturing company, it's been around for 75 years right now that we're working with. point is there's most of the people that we sell, there's never been institutional funds into the manufacturing company. So, so founder led family run. They don't take too kindly to give me some money, but I haven't produced any quality work for you yet. We're working on building a relationship with these manufacturers, to take them through an entire lengthy process to sell them. So that's, that's step one is to do evaluation. Well, I

11:54

would imagine here if I was a founder, and I have this is my baby, my sweat, my equity, my my, my, I can understand the reluctance of saying, oh, who the heck is friend? What's Fran going to be all about? And, and, and making the decision that maybe I should retire or transition or whatever? Those are? big emotional decisions? Today? sure

12:19

are. That's one of the things that we that for when we're looking at clients and and drive questions to help them understand whether or not they're actually ready to pull the trigger. Because nothing is worse than going down a path. And you get to the 11th hour and they go, I really don't want to sell my baby. Yeah, we don't you know, we don't want to see that happen. We want to push them upfront so that they understand whether or not they're ready. Yeah, one of the best stories I've ever heard. So years ago, we sold a manufacturer up in New England. And before he reached out to me, he and his wife went through a process to determine whether or not they were ready to retire. They bought this absolutely beautiful high end motorhome. And they went on a three months cross country. When they got back, I got the phone call. And they said well, we did it for three months and we're both still alive. We haven't killed each other. So I think I'm ready to sell Wow,

13:32

isn't that an interesting approach? It's solid. I'm telling you it's solid. You're right. If you're in a motorhome that beautiful get out of town motorhome I got it. But you're still in a motorhome traveling around? Yeah, you're in close proximity to each other. Yeah, I understand that. Part Seven. Yeah, absolutely. I like that approach. And I think that so let's say I have a manufacturer, dealer. So for clarification, you got people that want to sell and then you got people that want to buy come to you, right? Like, hey Fran I want to buy I've for whatever reason I got a I'm This is my desire I want to buy and I'm looking for companies that look like this. And then you say, hey, that's great. Scott, we've got these, you know, companies that fall into that category and then you try to really attempt to broker the deal. Is that the process?

14:26

A little bit. Yeah, my firm represents the seller. Although we have a lot of buyers come to us we do not represent them. And the specific reason for that is so again, dealing with founder led family run companies, they need help getting through the process unscathed. Many times the buyers are come You know, they have multiple companies. They might be a large private equity firm. They have to of attorneys, you know, all of these things, and, you know, most of my clients, they want the jobs to remain in the community. They don't want a company chopped up. And so, you know, with the buyers, there's a strict vetting process that we go through. And but we want to represent the manufacturer, because nine times out of 10, it's incredibly important to them, that the staff be well taken care of that the jobs remain in the community, because often they're not retiring to Florida, they're staying in the same community, and they're gonna run into these families, at the grocery store at the church. You know, they want to be able to look their employees in the eye and say, Hey, I made this decision, because I had nobody to pass the baton to. But I made a good decision that I'm proud of, and that that is going to be good for you.

16:06

So how does somebody I get it so that that's a beautiful thing that you represent the manufacturers you represent their interests? And and I would imagine that that's an important conversation that that makes sense. How do people in from Iowa find you? How do they How do they how do you do that? What do you do?

16:29

I, so my firm, we have been providing information, blog articles, all kinds of different things to the manufacturing community for years and years and years. And, you know, we as an organization, we try to provide valuable information that will help who our target market is, the thing that comes to mind is, you know, what, what makes a manufacturing company successful? also makes them very easy to sell. So what are those things? speaking into them writing about them to keep in conversation on social media channels? You know, I started my career as an industrial auctioneer. So we were helping,

17:21

did you speak fast? Most of it was online. Never mind.

17:28

Never mind. Yeah. Now we were selling internationally equipment. So a lot of our work was helping companies get their machines to port, get it shipped overseas, etc. But anyway, so, you know, at the behest of some of our longtime buyers, we started the m&a journey. Yeah, companies looking to retire themselves or make acquisition to help them grow. I want to say I have a passion for I want to see manufacturers exit, not at auction, I want to see them successful enough to sell in a quality m&a transaction, because it's going to affect their quality of life in retirement.

18:18

Yeah. Yeah. And if you were in that position, Fran, and you saw that somebody has to sell has to liquidate has to get rid of the stuff, after years and years of trying to make this business a success. That's, that's a sad story. And that's a whole nother conversation to have, if you're fine. If you're struggling, there might be ways of being able to turn that business around. And that's another conversation of try to find the right people to do that too, as well.

18:46

It is well, and you know, compliments to you for what you do for a living. Let me tell you what, the most. The The, the thing most lacking in founder led manufacturing organizations is a marketing capability. You know, you think about these guys, they're retiring. They're maybe in their 70s. And they, you know, back when they started their business, there was no fax machines, there was no email there. Like it was a different way of doing business. It was word of mouth, it was an old boys network. Well, that has changed. And so a lot of companies that are auctioned off, they have not changed with the times they haven't learned the more modern ways of doing business. And so, you know, companies that can help them in that regard, will will you could be responsible, in part for saving manufacturing in the United States, having these companies not go to auction.

19:55

The See that's interesting. I would imagine, and correct me if I'm Wrong friend. Did you see an uptick on manufacturers that have been going to auction as a result of COVID?

20:07

Oh, I haven't I haven't played in the in the auction field in many, many years. Don't good. Well,

20:14

yeah. Good. I don't want to hear that story anyway.

20:17

And you know what? I'm sure that there have been, yeah. You know, he survived it. Right.

20:26

Um,

20:27

you know, I'm sure that there's some that didn't,

20:30

well, I'm a big, big, I resist legacy thinking. Because I think today, especially today, I think that there's a lot of innovation, a lot of creativity, a lot of energy out there that can truly turn that business around, I add up at a fraction of the cost. And, and as a result, find organizations like your own right, to be able to leave a legacy, whatever, retirement whatever it might be, whatever the objective is, I think today, more than ever, we can find ourselves in a position to be able to turn businesses around. Yeah, that's how I, that's how I look at it. I'm just telling you, that's just me. Maybe sky

21:12

back back in the years where I was doing auction, this was a common occurrence. we would we would start the process and give someone a contract. And they'd go, Okay, great. But listen, I just want to reach out to my customers to let them know that I'm going to go out of business and see if they need anything else. And inevitably, like, Oh, my gosh, you proactively reached out to your customers orders would fly in, and then they'd go, Wow, it's like, yeah, cupcake. What if you were doing this the whole time. And this is what your factors need to learn

21:52

studying. That is I, I just honestly, I come across that all the time, still to this day. And that is a brilliant, real life example of how easy it is just to reach out and turn hopefully Turn, turn things around. Because I would imagine that many of the the customers are saying, I felt comfortable with you. I don't I don't want to go anywhere that now you're screwing up my business. And I don't want that.

22:20

And I love what you said to about there are there are, you know, modern marketing methods available that are so inexpensive?

22:30

I mean, it's dirt cheap. It's like, really 25 bucks a month? Really? Yeah, I'll do that. It's stunning. I mean, it's and what's interesting with the the new way of thinking, the new way of marketing, the the way you're thinking to go forward and build your business, is that many of these providers of technologies of providers of solution, understand that it's a guy like Scott MacKenzie, who struggles maybe with technology, so they've got to make it, but I'm a customer, they got to make it as easy as they possibly can. And it's a beautiful thing. Really, all I have to do is drag and drop, and I'm rolling. Fantastic. And that's what that's, yeah, yeah, I love what you do. And I love that service that you provide. I love the focus that you bring to the table of transitioning, you know, manufacturers wherever they want to go but really, truly represent because the other side of that equation. There's there's some interesting people out there and that the truth is that true? Really want to take it. Alright, we got to wrap it up. How do I get ahold of you their friend?

23:42

Well, people can reach out via our website. www accelerated Mfg. brokers calm. Our phone number is 908-387-1000.

23:59

You got to 1000 Well, that is excellent. Now, listeners we're not. You know, I'm gonna have all the contact information with Fran Brunelle and the wonderful team at accelerated manufacturing brokers at the industrial talk podcast on industrial talk.com if that's if you want anything industrial, I'm just gonna lay this out. Go to industrial talk. COMM I leave it right right there. Let it percolate a little bit. You absolutely were wonderful their friends here in the light. Thank you for having me. That's right listeners. I'm a delight. To not come to me and say Scott, you're not a delight. I'm a delight, Fran says so. All right. Thank you very much for joining the industrial talk podcast their friend. Thank you so much for having me. All right, listeners. You know, we're gonna wrap it up on the other side. All the contact information for Fran. The accelerated manufacturing brokers will be on that side as well as industrial talk.com. You're listening to the industrial talk Podcast Network.

25:05

All right, a big shout out to Fran Brunelle president at accelerated manufacturing brokerage. Yep. She was good. She has great insights. She's fantastic. She will get that job done. And she will do it to make sure that you achieve whatever goals you're trying to achieve. That's that sprint right there. I'm looking at our stat card out on LinkedIn. Yeah, reach out to her. All right, again, let's wrap it up here. We've got two events, October 5 through the seventh. And that's in Barcelona. Gotta make that that's the IoT solutions World Congress. So next one is, of course, November 9 to the 11th. And this is in Cleveland, Ohio. And this is the manufacturing and technology show. Let's get our life back in order again. I'm not overselling. You're the miracle, you're the whole. You are creators of dreams. That's an important component. You need to hang out with people who are bold, brave and daring greatly. You're going to change the world. If you hang out with people who are bold, brave and daring. To change the world. industry can do that. We're going to have a great interview right around the corner. So stay tuned for the next industrial talk.

The post Ms. Fran Brunelle with Accelerated Manufacturing Brokers talks about Manufacturing Transition Strategies appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Christine Witte, Director of Product and Services at Seam Group about “Looking at Safety the way we look at our Children”.  Get the answers to your “Safety” questions along with Christine's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

CHRISTINE WITTE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/christine-o-rourke-witte-cmrp-52442bb/

Company LinkedIn: https://www.linkedin.com/company/seamgroup/

Company Website: https://www.seamgroup.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

safety, cme group, industrial, people, problem, create, oxygen, christine, industry, conversations, maintenance, reliability, big, desensitized, year, absolutely, lily, assets, safe, skilled worker

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get all right. Once again, thank you very much for joining the industrial talk podcast of the number one industrial related podcast in the universe. Where we celebrate industry heroes like you, you are the miracle, you are the hope you are the individuals that create dreams. You're bold, you're brave, you dare greatly. You solve problems. You're always curious. And that's why you're changing lives. And you're changing the world. We have a great interview. Her name is Christine a Witte, now it's spelled wi t t, but it's pronounced Witte, and she's got a major stack card out there. Let's get cracking. Yeah, we're gonna be talking about safety on this podcast. And it's always been an interesting dilemma, personally, is that when we start talking about safety, the data, what for whatever reason, the data never really changes. The focus is always on safety. I see all of the wonderful posters out there right? in the workplace saying, hey, you're the You're the reason to be safe. All of that good stuff tried to be motivational. But the data doesn't support that. And I have always been fascinated. Christine came to me. And she says, Scott, I think an interesting way of looking at safety is this. Safety should be prioritized across all verticals of the industry. Yes. But what if everyone looked at safety, the way that we look at our children? Yeah, why not? Why is it sort of all of a sudden, different. When we step out of the house, we go to our location and safeties, we say safety is important. But we just continued, sort of go through the motions. But then all of a sudden, you're not going to let your kids just run across the street without being safe, you're not going to let your children do something like climb a ladder without being safe or not, or explaining some of the challenges. I think that's a brilliant point of view. All right. Again, I'm going to be harping on these events, because I want me personally selfish reason and get back to normal as much as we possibly can. I want to get back to normal, I want to have fun, I want to be able to continue to just sort of sing the praises of industry. first event that I want to put on my calendar would be October 5 through the seventh. And it is a beautiful Barcelona. And if you've never been to Barcelona, it is a must. I mean, you got to go to that town. It's great. And hopefully I'll be broadcasting from that location. But it's a great event brought to you by IoT solutions World Congress, Farah, Barcelona, and the industrial internet Consortium, great people putting on a great program. Last year, it was cancelled, of course, this year, boom, you got to put that on your calendar that is once again October 5 through the seventh this year. The next event is in Cleveland, Ohio, and is the manufacturing and technology show. This is November 9 through the 11th. And again, I was in Cleveland last year, wonderful people, great food, exceptional venue, a, again, a wonderful opportunity to get back to normal. Go to that manufacturing and technology show November 9 through the 11th. But fear not all of this information will be out on industrial talk.com homepage, which we are redesigning as we speak so that you don't have to struggle finding these great events or great learning opportunities are wonderful speakers. Right there right now. All right. Great stat card on Christine Woody. So you got to reach out to her. And she is with the same group. And let's just check out her. What Oh, she's the director of products and service with CME Group. The website CME Group. That's s e a m gr o up, Christine, a Witte like city. Enjoy the interview. Christine, welcome to the industrial talk podcast absolute honor that you found time in your busy schedule to be on the number one industry related podcast in the universe. And I mean that from my heart. How are you doing? Great, Scott, thank you for having me here today. Excellent. You are absolutely wonderful. I'm excited about the conversation in safety. Just let's level set a little bit. You're with the same group. Give us a little background on what you do is seen? Yes, of course.

04:57

I'm with Steam group. We are focused on reliability, maintenance and safety. I am the director of product and services. And today we're going to talk about something that's very near and dear to my heart safety.

05:09

I love it. Because let's just sort of, let's just lay it out on the just right there, let's be candid about it. We talk a lot about safety. But for whatever reason, we don't, we still don't make a dent in the data. And what what I like about CME Group is that I've had conversations about reliability, I've had conversations about maintenance, and I have constant conversations about safety. But it's marrying those two, but you have a unique, unique approach to how we look at safety. And I got to tell you, I'm a big fan of that approach. So with that said, let's talk a little bit about that. We're looking at and I think because you're a mother, mother of four beautiful children, looking at safety, from the perspective of kids is a real powerful way of looking at it.

06:03

Can you explain a little bit about that? Yeah, you know, I think that's kind of what we're missing in the industrial space. It's desensitized, and we're not. It's not emotional for us. But if you put yourselves in the shoes of a parent, and you look at safety, the way that you protect your children, it's very emotional, it's always top of mind, you don't even if you're late for school, you don't rush, you know, across the road, when cars are flying by you still take the exact steps you knew you need to take to keep your children safe. But what we see in the industrial space is quite the opposite. We see this lacs way of approaching safety where you've done it once you can do it again. And there isn't that emotional tie to it. If anything, safety is almost an antithesis of you know, the productivity because if you make a mistake, you're punished for it, and your peers look down on you. And it's, it's really, it's fine. There's not an advocate for safety in the way that there's an advocate for protecting your children know

06:57

that big time hit the nail on the head, you're absolutely spot on. I guarantee it companies out there, that we have the conversation. Things happen if you're moving around out in the field, things happen. And and those things that are happening could be unsafe, it could be near me, and and nobody wants to get into an accident or whatever. But we do. And then when that happens, we get the hammer thrown down on us. And we learn quickly how to fudge and not look at the numbers properly, whatever it might be, we

07:32

be rear we know we loo catalyzed so we want to hide and that that you know penalization is driving a problem because then you're you know, we probably aren't being transparent about all the things that are unsafe. And there isn't that closed loop process. It's very much it's an opposing relationship. And I think that, you know, there's no compromise. There's no new, diverse or innovative way of looking at it, we really need to change that, Scott, it's a if you look at the statistics, you would actually be appalled.

07:59

To give us give us an

08:00

f1 from from a webinar, a webinar that Terry O'Hanlon, he's a big reliability leader, great mentor of mine 10 times more industrial technicians die per year than first responders from accidents in the industrial space that could have been prevented. We know all these failure modes are we know where all these hazards hit. But we rush or we forget or a manager is pushing for something to be completed. And that particular person wasn't the skilled worker that should have completed that task. There's all these reasons why they happen. But technicians aren't first responders. They shouldn't be risking their lives every day. I mean, to me, I don't that doesn't sit well with me and and then you look at OSHA intend to OSHA was to drive safety. And for 50 years, they've been putting all these processes and regulations in place. But in the last 10 years, the serious injuries and fatalities have increased or they've plateaued. They have not decreased, like some of those slips and falls, right. So why there's a lot of reasons one thing that we've talked about it seem is there's this like disproportionate relationship between the minor injuries and the serious injuries and we take the same approach to safety that we deal with slips and falls to burns and and crushes basically which are the ones that are the biggest Yeah, the biggest reason for for lost lives. And it's

09:25

just the culture it's just I don't know what it would take and I'll give you an example. If I go out to whatever social platforms out there, okay fine. And I look and I scroll eyes, hips, hips, I will always fall upon my heartbreaking for that abandoned dog, I will always look at things differently, but then when it comes to people in the field in the in the plants you know, yeah, whatever you become, like you said, desensitize What do we do? What do to change? that mindset,

10:00

we become desensitized because we're looking at a fine, or we're looking at a, you know, piece of paper that has showed a reduction in our safety rating. We're not looking at the life that was lost, we're not hearing the story about that gentleman at 30 years old, who got electrocuted and doesn't go home to his family and his kids. That is something you can't be desensitized to, you remember that. But instead, we see Oh, so and so let's just say Johnson Controls has been decreased to a level or a safety rating of B, which means that their vendors won't let them in. And that's what we think about. And that's the wrong way to think about it. It has

10:36

punitive, financial, motivator and punch, fortunately, and you're right, you're right. Anybody out there knows that that doors will be closed, my, my financial livelihood will be impacted if I come. And that's, that's at all levels. I can't get into businesses, I can't get hired all of this, it happens everywhere. And so you are incentivizing people to not tell the truth, fudge the numbers just because I gotta keep my doors open. I don't know where you start.

11:12

Yeah, let's go back to kids. So we think about how we raise our children to speak up if they see something unsafe, if they see a stranger and stranger danger, and they screen it and they have no problem. There's no mental model holding them back from being very vocal about what's not safe or tattletaling, when their sister or brother does something unsafe. But in the industrial space, we see something, but we don't necessarily say something because we feel that I may be penalized for bringing this up. Or maybe it's not a big deal, because I don't have the skill set or the knowledge or the experience to know that that is actually a very big hazard that I should be mitigating. It's, it's just not clear. It's not part of the culture. And we have all these trainings and education, but it doesn't stick, you'll see an increase maybe in the, I guess the safe, safer ways of doing things. But then, months later, it's back to normal, because that change process hasn't been put in place that it hasn't been ingrained in their souls and their hearts the way it is, when we protect our kids. I mean, that's the only real way i can think about it. And if we compare it to other industries, like let's look at healthcare, the innovation that happened, look at COVID, we, the 10 years it takes to do to create go through the drug trials, now we do it in six months, three pharmaceutical companies did it in six months, they came together knowing we had no choice that innovation needs to happen in the industrial space, how I think there's a technology enabled part of this, I don't know specifically what that is, same group is looking into different things like heat mapping to show risk. So you actually know what that risk could be based on the different processes within the plant and the and they change the different workers at different processes, the different regions, but you still as a human have to take ownership. And from the top down, it has to be cultural.

12:55

You know, it's interesting, it's always a human element. It's always the necessity for somebody to truly champion who has the swag for whatever reason to be able to, to instill and move forward with change, because the reality is, somebody come flying in, hey, we're going to be safety centric, whatever company, and then that individual flies back out. nothing really happens. business takes over, I need to, you know, make my production numbers. That means I've got to cut corners. That means I've got to do things that are unacceptable. And you know what the problem is? Everybody does the same thing. It's not just one person that's just been a, you know, a cowboy out there and just plays in a truck. No, everybody, everybody's doing it. And I think I think a way a possibly moving that needle just a little bit. It has to be down at the local level, but you have to do it incrementally. So that it creates I think you said stickiness. Tell us what do you think? Yeah, I

14:07

think um, as you're saying that I'm thinking about something that's personal to me that's worth sharing because it shows that it's an ecosystem of different players that must come together from the leadership to the manufacturer. So the OEMs to the regulators to the reinsurer. So, I think about my daughter Lily, when she was in they were all born very premature. They were triplets right of course, they're born premature, but they were doing pretty well. And Lily was on an oxygen Blender that was supposed to be giving out a certain amount of oxygen. And that diet was set on room air which is 21%. Right Lily never decided and if you think about you know your oxygen levels, your D sat all day long, a little bit here a little bit there. Lily was always at 100%. So right there, that's an anomaly that someone should have questioned. Everybody called her super baby instead. They didn't question why knowing they'd never seen that before. They just thought Wow, she's a super baby. Okay, but then when they would take for up to clean her, she would reset drastically. So they just assumed she doesn't like that. But as a clinician, you know that that's not realistic. And the layers of ignorance beneath those assumptions. Wasn't anyone's fault. But there wasn't that culture of it doesn't look right. So let's question it. Let's come together. And, you know, roundtable on it a couple weeks later, Lou is getting trios for her retinal development and tortuosity for blood vessels because of over oxygen over oxygenation. So toxic levels of oxygen are being saturated into her blood vessels, which in her retina, which is known as retinopathy of prematurity, and that is common, and babies that need a lot more oxygen, to stay alive, so that they can actually, um, their brain can develop, but in babies that don't need it, it's very detrimental. And it's kind of a skill that the clinician has to weigh very carefully. So long story short, that oxygen Blender was mis calibrated, during preventative maintenance, and there was no way to actually confirm that that preventative maintenance was done correctly. And that that 21% was getting off 21%, it was the opposite was getting off 70%. So what happened then, is the standard of care changed. Now every oxygen blender, every baby that goes on a blender, they check it with a dial to make sure that it is actually calibrated correctly. And every time they change it, they recheck it. So they've created some sort of redundancy, so that the last one to defense isn't that sticker on the back of the in the industrial space, we don't do that we don't. And then, and then outside of that, even the OEMs get involved now. And the manufacturers have of the RVM, pulse oximeters and the digital analyzers that show you what you're really getting, they all get involved. And they talk about this issue that occurred, the new standard of care and the safety net to prevent it from happening again. And it's spread throughout the neck us right, because they come together to say we're going to protect babies going forward from ever having this happen having this happen again. But we don't do that in the industrial space, we hide it, it's under the rug, we don't hear about it, we just know there was a fine someone died on with your business, there has to be some sort of way that all these stakeholders come together. And they say no more as a manufacturer of this equipment, this enterprise asset, let's say, as a regulator, as a reinsure, as a company, who has people that are employed to do a job, all of these people within this ecosystem need to come together and create a safety net around safety. And I think when that happens, it's not so disparate. It's not so silent, it's not so opposing, it's um, it's a commitment and a family and, and a culture, I guess, is the best.

17:34

I hear what you're saying, I hear what you're saying. And I think that really, from my perspective, the only way that I see it really getting done, it's got to be one company at a time, that company has to realize that maybe some of the, there will be difficult conversations. And in those difficult conversations, you can't sit there and hammer people and and teach them to hold back. It's got to be inclusive in areas like it's that is the mindset to have. I'll give you an example. When I was alignment, climate towers, we didn't have people falling out of the sky, there's no way right, you knew what the risk were you looked around, you had that conversation, they were just touching, you know, energized lines. That didn't happen, you would have these conversations all the time, you were aware of the risks you were in, and it's life or death, right? It's either or it's it's on or off, it doesn't matter. And it's amazing that our conversations were around like that safety. And people aren't, like I said, fallen out of the sky kicking up and up, I believe in a manufacturing or a highly complex system. Unlike maybe linework, where you see it in front of you. These you know, you've got different locations within an organization requiring different sensitivities that that level of knowledge has to amp it up from perspective to

19:08

just covered a few things that are part of the problem is there's a continuously growing gap in skilled workers. There's a it's a very big problem. You know, I'm on a government or Government Relations Committee for this problem to try to create apprenticeships to fill that gap as all of these workers aged out, but then you have these these mechanical systems, these electrical systems that are much more complicated and and have all these different components that there's just no awareness or knowledge bank, on how to appropriately maintain them, how to even inspect them, how, what type of, you know, protective equipment to have when you inspect them, and that's where I believe technology is going to help us there. But the complexity of the, you know, these innovative systems and the skills gap. Oh, that's something that I wouldn't want to be responsible for you

19:59

bring up a Really interesting challenge. Like when I was alignment, I went through an apprenticeship program, it took four or five years to get to a second step, journeyman. And it was, you know, you're doing it, you're working it, and you understood, and it was an apprenticeship, and you had to take tests, you had to progress anyway. It, it seems to me that, that that commitment to education from an industrial perspective, and an apprenticeship approach is lacking, too. And that means and, and that the sophistication of the assets that exist in the field today have just went through the roof. It's not just a pump, it's a pump with a lot of tech to it.

20:44

And the people designing those are these brilliant engineers that don't understand the use case for the actual, you know, how they take shape in a plant, an intern last summer, and she's a mechanical engineer at Duke, she had no idea what reliability and maintainability of these assets mentioned, you know, as a field to understand that, when these systems are commissioned, how they're maintained across their asset lifecycle, and that to me was like, wow, we need to do a better job. While these, you know, during the education phase of it, but also, they're complex, because these kids are, you know, stem, stem, stem computer lab, everything is taking what happened to just the normal trade school, like those, I don't think they're there anymore, at least, you know, my high school, I could have went to shop, I could have went to homag, I could have went to, you know, become a cosmetologist. Now, those programs, there's no funding, and they've been replaced with computer labs, which of course, that's a great thing for advancing that part of where we're going. And we need that because automation and visualization, we need to have those skills, but we're going to instill new people to fix these machines to maintain these machines to understand how to, that's a big gap. Big problem.

21:52

I think if you could communicate a level of sophistication, before you were just like a wrench Turner over here, and that's where you were going in your wrench-turner, that's not the case. I look at the the profession of reliability, the profession of safety, the profession of maintenance, like a doctor, if you can communicate, you've got a sick asset out there. And you're you're consuming the data, you're looking at it, you're assessing the situation, and then you're going to apply, you know, whatever the care needs to be. We have a need to be able to communicate, and to be able to make sure that it's it's not it's not a wrench Turner, it's far more important. It's sophistication.

22:38

It is that's what when you mentioned the doctor, it's like, have you heard of this concierge doctors where they really manage your wellness, not just your, your physical exam, it's your wellness, it's your you know, it's all inclusive. So I don't go once a year to get checked, I am managed 365 days a year, 24 hours a day to ensure that I am well and then I am mitigating things that will make me unwell staying ahead of them. We don't do that with assets, we check them because we have to. Yep, check off got my piece of paper I'm done. I think we need a concierge we're maintaining these pieces of equipment. And I think that's exactly what we used together. Safety, reliability and maintenance. So potentially that's where the issue is and or that's where the opportunity is. And we now need to figure out how to land that and expand it to make it stick.

23:22

Yeah, and I love the the term stickiness because you're absolutely spot on. I've been at involved with many organizations, everybody talking like we're going to be a reliability centric organization. You come back six year or a year from now, and it's all falling apart safety, they've gone All right, we're gonna put up all the posters around, but it still doesn't change it. And and and their maintenance is still reactive, and still causing a lot of problems. Yeah, exactly. Right. It just happens. And I don't know. It's it's cultural doc got it. If you could come up if if CME Group could come up with a, a cogent way of being able to create that whole holistic view of moving forward and keeping people safe and, and assets up and running and maintenance? Oh, gosh,

24:17

I have no doubt we will. I mean, we're all very passionate about it. And when we understand what needs to happen, we know we'll get there we're figuring out exactly how to get there so that it does all these problems across regions. And different use cases because it isn't a one size fits all. It has to be flexible and it has to be you have to be able to tweak it for our audience and for whatever they're doing. You're in that space. You have to

24:39

one size does not fit all and and you're absolutely spot on. And you're going to have to have that insight and vision to be able to adjust and to mold that program. Alright. You had me at safety. How do people get ahold of you?

24:58

I can be reached pretty much The email text phone I LinkedIn Find me on LinkedIn. Christine O'Rourke Witte is where you'll find me but go to CME Group comm check out our websites, check out our LinkedIn page, you'll see me on there. And I look forward to talking to you guys. If you have any ideas for us, we have a challenge that we can solve for you. You know, we'd love to help. Again, it's a great group, we're very passionate about what we're doing and where we're going.

25:26

I have to say that I love that that triad view of and I'm looking out at the website, the CME Group website, which is really nice. In that triad view of safety, reliability and maintenance. Yes. But in the real world, we always like maintenance, it's over here. Reliability is that person in the thing and safety is over here. There's no it's not across but it is across it is a part of that. Oh, you are just absolutely wonderful Christy now, listeners, her last name is wi t t e with E like city and CME Group SCA m gr. o u p is the organization. Absolutely great, great, great. Team out there. Good job, Christy. Thank you, Scott. It was a pleasure. All right, listeners, we're gonna wrap it up on the other side. So if you're not, we're gonna have all the contact information of Christine and the same group. So stay tuned. You're listening to the industrial talk Podcast Network. All right. What did I tell you? Did you like that topic? I thought that topic was exceptional. If everyone looked at safety, the way we looked at our trip, yeah, things would be changed that data, that data would go down in a big way. CME Group is a company, check her out. Great stat card out on LinkedIn, you will not be disappointed. All right. To reiterate, we've got a couple of events. Let's get back to normal. We've got one October 5 through the seventh. This is IoT solutions. We'll Contreras Congress is brought to you by fair Barcelona and the industrial internet Consortium. Absolutely great people, great companies putting on a great, great show. The other one is the manufacturing and technology show. That is November 9 through the 11th. Get your focus up to Cleveland, and enjoy this particular event because you will not be disappointed. All right, be bold, be brave, daring, greatly hang out with people who are bold, brave, daring greatly. Be the creator of drapes, be the miracle. Be the hope. That's what industry is all about. Thank you very much for joining the industrial talk podcast. We're gonna have another great interview right around the corner.

The post Ms. Christine Witte with Seam Group talks about Looking at Safety the way we look at our Children appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Humera Malik, CEO of Canvass AI about “The Power of Data to Accelerate your Sustainability in your Industrial Operations”.  Get the answers to your “Data Sustainability” questions along with Humera's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

HUMERA MALIK'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/humera-malik/

Company LinkedIn: https://www.linkedin.com/company/canvassai/

Company Website: https://www.canvass.io/

Twitter: https://twitter.com/CanvassAI

IIoT-World:  https://iiot-world.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

industry, data, ai, sustainability, industrial, mandate, assets, technologies, scott, creating, world, operations, Canvass, running, plant, workforce, malik, waste, institutionalize, carbon emission

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go all right, another great day in the industrial talk world. This is your woman warm and fuzzy place for all things industrial you industry hero, we celebrate you because you are bold, brave, daring greatly. You're changing lives, you're solving problems and in essence changing. Although world about that, man, you are absolutely wonderful. And this is a no legacy thinking. So do not come to me with your legacy thinking and say, hey, it's got to get some legacy thing and don't even go there. All right, in the hot seat in the industrial talk, hot seat, we have Humera Malik. Okay. And she is the CEO of Canvass. AI. And that is spelled ca n VA s s AI, you got that? Right. And the website, the wonderful website is Canvass.io make a note of that, make a note of that. We're going to be talking on this podcast, accelerating sustainability in industrial operations and a lot more because there's gold in that data. Let's get cracking. Yep. Data. Gotta love data. Right? It's there's so much that can be done with data. And I think the bright, the future, the that whole silver lining type of thing within data is, is interesting to me, geeky ish, and love it because we don't have any issues grabbing, definitely data. Now her stat card is quite impressive out on LinkedIn. You got to reach out to her Humera Malik is the individual. And I'm telling you, she's got mad street cred. I like it, man. I like it a lot. All right, paper and pencil time. The first one out of the gate, we're going to be talking about IoT solutions World Congress, brought to you by IoT solutions World Congress out of Barcelona as well as the industrial internet Consortium. And this event is scheduled for October 5 through the seventh. If you've never been to Barcelona, yeah. Yeah, that's that's a must trip. And the second thing and if you've never been to the IoT solutions, World Congress, yeah, that's a good thing, too. They're going to be talking about IoT, Ai, 5g, digital twin robotics, everything. And one that is sort of interesting to me quantum computing. Hmm, that sounds impressive. All right. The next one, the manufacturing and technology show that is in Cleveland, Ohio. Again, if you've never been to Cleveland at some much trip, great people, great food, great location, great everything. It's beautiful up there. And this is November 9 through the 11th 2021. right around the corner, the sword up is down in November, but it'll be here when you least expected. But anyway, both of these events are important. let's get let's get our lives back in order. Let's just do it. Let's let's, let's take the trips. Let's start learning from these leaders. Because they're there. There's some great stuff in this whole industry for Dotto world that we're we're venturing into, as you all know, it is, but it's just an exciting time to be a part of what we're doing an industry. And that is water. That is oil and gas, that's manufacturing, that's utilities, we had a great conversation of the utility transformation journey, because they're going to have to do it too. They're just going to have to do it. Alright. Humera is on the hot seat. We got a great dog on conversation. I mean, she starts to really lay the lumber and there's, and I could go on and on and on. But I'm telling you, you're gonna enjoy this conversation. So here's your marriage. Humera, thank you very much for joining the industrial talk podcast. Absolutely. I'm telling you listeners right now we're going to I'm going to geek out on this particular conversation. We've been having a wonderful offline conversation about AI about the world and, and really just changing the world and changing the world. Through insights into data. I Humera and the team Canvass AI leading the way. Fantastic. Hey, man, how you doing? I'm doing great, Scott, thank you for having me. All the way from Toronto, give us a little background, little 411 into who you are and why you're such an incredible professional.

04:48

Well, I'm a I call myself a disrupter because I've gone in and picked some of the hardest things to solve in the world I think and it's yet not to a place where I'm very proud. About the industry we work in. And just like yourself, I think we're all on a mission here. And the mission that I've gotten myself in Canvass on is really looking at how we make a difference in the industrial world, and empower the people and augment them to transform the operations that they do in their day to day up in their day to day activities, and empower them with some technologies like AI so that they can take control of their data, so that they're not reliant on anybody else to come in and perform any of the data related functions for them.

05:39

Yeah.

05:40

And we're here to make a difference. But that difference can only be made once to actually take the charge and start calling out what this industry's challenge has been, and how we're going to all work together to transform it.

05:54

Yeah, I'm a big fan of that education, collaboration and innovation. And you cover all aspects of that. And I believe that that is a key to whatever how you want to survive, how do you want to prosper in this whatever next normal? And I I don't know about you, listeners, but I'm getting old Tingley about that explanation. Because I believe the future is, with people like Humera, and others at team Canvass, by the way, I need to make sure that there's clear Canvass is c a n v a s s, make sure make a note of that. And it's dot IO is the website. So anyway, I'm all tingling about this particular topic, because I think there's golden data. And I think that is transformative. And I believe that companies as a whole will tremendously benefit by what your focus, your disruption, your view of how to solve problems. So give us a little background, because I think you guys are thought leaders, I know you guys, your thought leaders, because you're in the game, you're in the game to be able to come up with solutions that actually mined that data. So let's talk a little bit about sustainability and how data can help us with that. Talk to us a little bit about that.

07:03

So one thing I would say is we're thought leaders, but we're executing on it, not just talking about it, right? We're making a difference. That's like, making a difference.

07:13

So noted, absolutely. Put it in in action. Forgive me Humera. totally understand. But I love that because you're killing it, man. You're doing it. All right.

07:25

So what Candace really. So before we get into sustainability, for the sake of the viewers, Canvass AI is really a software platform. And it's on a journey to transforming this industry, it's on a journey to disrupt this industry that has been so scared and reliant on people from outside to give them control of their operations of their data. And so this is really a journey that we undertook about four years ago. And now we're at a place where we see this, this industry just at the tip of that transformation. It's first is about awareness. And then it's about after you what after you've gone through that awareness and recognition is then really about how and where do I go about implementing things like AI. And that's where this industry is, it's at that edge of where it's ready and implementing. And it's not just, you know, the big guys out there, it's not just talking about the fortune 100, we have had the opportunity to see the guys that are in the mid market as well now who are ready, they've actually been running very efficient operations, they're ready to get out of just efficiency, move towards productivity, and eventually into automation. And so that fear is now there. They're getting over that fear. That challenge they have this industry has if you look at you know, any any of the big objectives that are in front of this industry, related to sustainability, related to efficiency, the challenge that this industry has, it still doesn't have a roadmap, how cool You're

08:57

right. You're spot on on that one that is so brilliant and insightful, because you're right. We hear it, we hear AI, we hear edge, we hear cloud, we hear all of this stuff. We hear industry for Dotto, and still, it's just it sounds cool. It sounds good. But I love the fact that you're actually executing I have to ask the question. You said four years ago, you started this particular company ish, give or take a few. What was the dream at that time? What made you say, Yeah, I want to start this What did you see at that time?

09:33

I, I saw a problem I went on to solve every engineer goes out to solve a problem. And without recognizing where you will end up what what irked me and got me started with I was working with industrials to help them basically provide connectivity and help them collect data. Then I realized that that data was becoming basically adjust information For them where they were just, they were good at hoarding that data. But that information that that really needed to be used wasn't happening. Yeah. And then I also saw that even though it was their data, it was the data that the industrial companies own and collect, they still were unable to access that data. All they got was for some fancy charts at times, and trends and analysis. But were they really using all of that data, so that their own workforce could really do something with it. There was no buzzwords in my mind, at that time, I wasn't necessarily looking at it could be AI, it could be other technologies, what I went in to do really was to look at solving a problem. The reason AI becomes important, is because if you look at the industrial world, it generates a lot of data, if you look at, you know, your different figures, you know, like the the oil and gas industry is creating terabytes of data, you know, every day and so that data is so huge in that volume. When you look at large volumes of data, veracity of data, different frequencies of data, what comes to mind, how do I how do I look at that data? And how do I actually start to work with that data, that's where then the technology comes in. And that's really where starting to looking at AI and starting to, you know, look at how AI then can be used to, to look at and transform and work with that data. But then there's a third element to it, you can build all of the AI. But if the people still are not able to use that technology, then there's no point then I've created further more problems to it by making them further dependent on how to no leverage that AI. So where I ended up with was creating an interface between the operator of the plant and their data by providing them an interface where all of the AI was engineered and made available to them in a usable format. I made AI approachable, made AI usable, and made AI available for an industrial operator for a plant engineer for a process engineer for a reliability engineer. So they are empowered to look at their own data work with their data, just like how they have been used to working in spreadsheets, but let's allow them to scale, let's allow them the extensibility so that they can now work with that large volume of porosity, frequency of data, and work on large complex datasets.

12:27

I we're going to talk about sustainability. And there's some targets that are out there. And industry has to be aware of that. That's just without a doubt. And we're going to go down that road. But I have this one question. Because of the tsunami of data because of that the leveraging technology innovation in a way that allows you to look at that tsunami and just pull out what is relevant? Do you pull the data out prior to going into the cloud? Or do you do that analytics and saying, No, no, no, yes, this is data. How do you how do you analyze your data? Where do you do it?

12:56

So we are all about operational data. It's all about the data that's coming out from their edge systems, it could be coming out from their their controllers, it's coming out from the sensors that are basically providing them the information of what's going on. And all that data is a lot of this industry has has actually put in the instrumentations, about over a trillion dollars has been spent just an instrumentation of this data. And now that they're able to collect that data, they're hoarding that data into different operational systems, that could be historians, that cloud systems that could be even from AARP to homebuilt operational systems that data is being collected. And then from an analytics perspective, what these industrials have been doing is leveraging a lot of analytics capabilities to basically look at that data. And that's really related to looking at some trends and analysis. But now what? And so we went in and solved that problem of now what now what do I do? And the next thing is, okay, how can I start using this data? If I have this data? Can I start to look at forecasting what my yield would look like today? What my yield would look like four hours from now, can I start to predict if I wish to change or you know, any of my ambient conditions or any of my parameters? If I can start to tweak, you know, a little bit of the moisture levels? What would happen? What would be the ideal state I want to be running this line on? And so that's the those are the things when the operatives think about they think, oh, that's I can't you know, I don't have the technology, I don't have access into my data. That's where they would tap into, you know, they would bring in some heavy hitter consultants, they would bring in data specialists would come in, and they might have the expertise on the data, but they don't have the subject matter expertise. And that's really where the this industry needed to change the approach and we started to basically put the operator in the center of the universe and say we need to be operator and Scott. There are multiple reasons for it. One of the major reasons is because this industry needs to institutionalize this knowledge, there's a gap of these resources, there is a gap in terms of that expertise that's going to hit this industry in the next decade, because a lot of this workforce is about 30, more than 30% of this workforce is aging workforce. So as you see that shifting out, there's a huge gap that gets created. So it's very important to institutionalize that knowledge and start preparing the organization's for that shift.

15:33

So what I hear you saying, which is interesting, you are able to provide that tactical data for real time action, and that is, operationally I can look at the data, I can make decisions and and optimize my whatever manufacturing asset based off and, and that institutional side where I'm collecting that information. And whether we like it or not, it's going to happen retirement that knowledge out the door, be able to institutionalize that, let's shift gears a little bit here. Let's talk about sustainability. why that is important. From the perspective of AI.

16:09

I think it's one of the key, it's going to be one of the key drivers, it might not seem like it. But if you look at this industry, and you look at sustainability, have manufacturing the industrial side accounts for 25% of the global carbon emissions. You're responsible for 1/4 of the emissions?

16:29

Is that globally? said 25%.

16:34

Yes, got it. And, and out of that 25%, close to about 50, a little less than 50% of that just comes from the manufacturing of cement, steel, ammonia. And essentially, you know why that is because that's all infrastructure that we're building, right. And that's critical. But that is also important to recognize all that infrastructure that we're building is also creating an emission of 45% of the industry's carbon emission.

17:03

It's interesting. And it's one of those things that you need it, you can't stop it, right? You need the infrastructure, but you have to think about it differently. You got to have to figure that out.

17:12

And so if you look at some of the industry stats, it is why, you know, if you look at different industries, that's just one part of it. But if you look at metals and mining, you look at food, everybody is making a contribution there to those carbon emissions. I had some interesting things looking at, you know, we work very much in the food industry to in agriculture is estimated for over 70% of the global water use. It's one of the scar spaces that we would have if we continue on that path. Yeah, yeah. Food chip food supply chain is responsible for another 30% of the GHG emissions. Some interesting fact was that it food waste was a country, it would be the third largest emitting country in the world. Wow, US and China. Put it in perspective.

18:04

Yeah. This is the in we're gonna venture into this is a lot of that carbon being produced as a result of inefficiencies with the assets.

18:18

So, Scott, you have to really break it down. Yes, it's being produced in multiple ways. It every industry is obviously contributing to it in one way or the other in certain industries, over over utilization of the assets, any of the assets that they're running is causing that in certain industries. It's the high utilization of the fuel, because energy being one of their largest consumptions in our business, you would see or, you know, in the oil and gas sector as well. But every bit makes a difference for Scott, if you look at the amount of waste that gets generated through a production line and take, you know, any of the industry, take metals, take cement, or take food, if they can start to control the waste throughout the line, they can start to make a difference. I got some is not the theater, some somebody threw out some random stats of May. And they said, one of the large food manufacturers that develop that is producing the chips, they end up creating more than $30 billion worth of waste, and all that waste goes into landfills.

19:33

You would think that there's a financial incentive to be able to make your organization your operations as efficient as you possibly can, right? Makes sense.

19:42

In in most traditional ways, as they look at Yes, they look at energy as a huge cost. And they're all kind of optimize that. They look at raw materials as a huge cost and they're trying to optimize that is everything else on part of the CFOs agenda is yet I would say not really Scott, let's call it agenda is only looking at how am I looking at my margins today, and how we're going to improve those razor thin margins tomorrow so that I can sustain this business. And that's why this industry has has been always in a firefighting mode. And one of the big things that why I call it a movement is because this has to start transitioning from the top to the bottom, the mindsets have to start shifting the mindset about I'm always in a firefighting mode. That's because we're continuously doing the same things. If humans are looking at things and saying good and bad, we haven't get moved into the 21st century because a human has been doing that forever in this industry. Oh, it's good, it's bad. Let me get brambles at random sampling. And I'm going to find out what what's going on. That's not how this industry should be running. We have enough tools and technologies. And we have made enough progress, that we should be able to now leverage tools and technologies for that purpose, we should be able to leverage, you know, either platform like ours, where or technologies like this, where they can tell you anything before even that happens. So we're not contributing to the sustainability challenge that we're faced with right now. We shouldn't be able to control this well in advance not find after the fact. We've still been we have been and we continue to be operated in a reactive manner.

21:16

It's a human it. I mean, you're hitting on all the points. I mean, without a doubt. How does and how will AI help us with sustainability? If I'm a company?

21:28

Who also there? There are three ways of looking at this. And I learned this by from my customers really, it's not that, you know, it's it's earth shattering revolution that I'm going to do, I've actually learned by working with these customers, right? So what are the key sustainability is achieved in three ways. One is you look at your current operations, and you optimize that, that's where you can start to already gain and be improving this is you can already start to gain 20 to 30% off efficiency gains, just by optimizing your current assets and your current operations. The next thing that comes in that is the next phase that comes is then you go from optimization to looking at alternative sources of energy that can further now go from, you know, if you were at that 20%, you can start to further gain 30 to 40% by looking at alternative sources, and then over the course of time also start to embed New Tech, new technologies, as your as your assets are aging, and you're starting to replace this, what this industry would end up doing is start to bring in more energy efficient assets into into play as well. But that's actually the roadmap of how you gain sustainability. One of our customers just in one of their one of their plants, actually, it's a food ingredient manufacturer, one of their plants, they started to look at how they were generating energy through their cogeneration assets. And and realize that they were always running them at 100% efficiency, even when the plant demand didn't require them to run the assets at 100%. Because you know, it's still hard to keep on going back and forth,

23:03

to cycle those things down, up and down.

23:06

And then that requires, you know, more resources. And that requires then repeated intervention, that just they didn't have the ability to do. So that was the easiest thing. And then they recognize that and that's where, you know, it's I'm talking about a very simple way of how you start to optimize this. So they started to look at them, how we can use data, so that the data can tell us if the plant demand is X amount, how to run each of these assets that's supplying the energy. So they actually set that and they connected the, the the platform, and they have been able to they've been using it now for the past almost four years. And what they have been able to do is now create a completely closed loop system. So that the plant feeds the data and tells our system of what the plant demand is the system then connects back into these assets and say run asset one or run boiler one, that 40% efficiency boiler to at 70% don't need to run boiler three because the plant doesn't need it right now. And then takes that message back into the control system. So there's no human in the loop, right? And runs that system. And it's been running it for the past, you know, four years now.

24:13

And probably put in a lot of coin in the pocket too, as well as that whole sustainability. I mean, it's it's a it's truly Win Win everywhere.

24:21

I they have been reporting that year over year there has been they have been able to reduce their fuel consumption by more than 4% just by looking at the small assets I'm talking about. Yeah. And then over 20 million pounds of carbon emission reduced every year.

24:39

So So why what what are the forces that are requiring businesses to look at this? What what regulations are going to be in place? What what what are we doing here? Well, so

24:54

one of the mandates really is from the industry, if you look at the mandate is really to be achieved. Certain carbon efficiencies and or net zero emission mandate for 2030. And then further into 2015, where everybody is looking at, you know, zero carbon emissions zero,

25:10

by the way, I want to make sure that it 2030 is just still right around the corner, FYI, it's only nine years away. So if you look at 2030, and just go on, I got it. I know, it's nine years away, it's just like, right there, you, you know, you're gonna be on 2030.

25:25

That and that's why I talked about this as a as passionately as I do, because I think we all need to get on that on on that train of passion for this, then it builds on the passion project into the CFOs mandate. Now, the CFOs mandate, the CEOs mandate, it shouldn't just be in the operations team looking at, you know, how we're how we're improving on our continuous improvement projects. No, it's no more about that. It really needs to be as what are we doing about all the waste? What are we doing about energy? What are we doing about water? And we do this in a combined way. All contributes towards sustainability, right? Because right now, it's department by department. It's very segregated. And that's why a lot of the AI that also gets applied is very segregated. Nobody, nobody has looked at this, how do we apply different technologies that allow us to hit these kind of methods, nothing happens overnight, nine years, that would be gone.

26:19

Like a blink of an eye, I'm just telling you, when you mentioned this, and I'm thinking then you said it's nine years in our off conversation. And I just said, Oh, my gosh, I had the wrong perspective, that's right around the corner. And that's got

26:30

to happen now. Right. And the only way it can happen is when it becomes part of the mandate. It's no more about just a nice to have it's about and they can really those are the few things that can start contributing, how am I going to reduce my water consumption? How am I going to reduce the waste that I'm generating every day? And how I'm going to actually control my energy consumption and utilization throughout these, they can just start simply with looking at those things. That's really where I've seen customers, when they simplify it that way, they're able to then identify, hey, where can I start today? Then where can I go tomorrow? Yeah, that helps them get on that journey of sustainability. It's as simple as that. And I know, it's not easy for them to start to immediately all of a sudden prioritize it. But guess what, if the mandate is about reducing costs, as well, and how you're going to actually look at, you know, covering that labor shortage, as well, all of those things help you there as well. Because what you're going to end up doing is you, if you reduce the waste, you've already started to impact your bottom line, if you can start to reduce energy consumption and control it, that's helping on the bottom line too. And then if you can actually put the operator to control it, that's gonna help your labor shortages, all feeds into those mandates to

27:49

roadblocks in what you're saying. I mean, it's the money, but there that it's there, there are roadblocks. And I'm not saying don't, don't come to me, or whomever and complain about this. It's got to happen, because it's a mandate, and you got to figure it out. But what are the roadblocks?

28:09

So to be to be just very honest about this, Scott, I think one of the biggest roadblocks is the mental Roadblock, oh, it's too hard to it's the myth about technologies like AI that stops people from leveraging it to its full capacity. The other is the siloed transformation approaches. Every group, every organization looking at silo, there is the companies that I see the most successful that we have worked with are the ones that look at this edge scale, you will, you will learn certain places, you will fail at certain places. But the success that will that you will create through this journey is what's going to help you get ready and meet your objectives for 2030 and 2050.

29:00

And it's got to happen yesterday. I mean, you and I share the same sort of, you know, the passion and anxiety to saying, hey, we've got to do it. Now. I don't know why this is, but it is what it is. We have to wrap it up. Unfortunately, I can have this conversation for a long time in America. How do people get a hold of you and say, Yep, I like what she's talking about. Best way to get a hold of,

29:24

you know, just go to Canvass.io. Click on you know how to connect with us different ways to find a demo book a meeting. And that's the best way and you will find that our team, which is a combination of subject matter experts, as well as data people that actually know how to work the industrial data would be happy to work with it.

29:45

Excellent. I like that. Go out to our stack our two men, it's h u m. e r a. Malik. Did I get that right? Malik. I hope so. Ma l ik find her Reach out there too, as well. She's got a great stat card. See? Oh, Canvass is the company. Fantastic. Thank you very much for being on the industrial talk podcast America. It's been an absolute pleasure, Scott. It's been wonderful. It is the number one industrial related podcast in the universe. Just FYI. I think I've oversold it. Alright, listeners, we're gonna, you know, we're gonna wrap it up on the other side. So if you're not, we're gonna have all the contact information out on industrial talk. ca.com. And, of course, we're gonna wrap it up. Thank you very much for joining. Stay tuned. You're listening to the industrial talk Podcast Network.

30:43

All right, a big, big, hearty, thank you to Humera Malik, Canvass. AI is the company go out to Canvass.io. Find out more. I'm telling you right now, if you're not looking into data, as a way of solving some of your challenges. I mean, I like the fact that she brought up the point that it could augment your workforce. And I mean, it's really important, especially today when we have a real tight workforce. She's great. She's a rockstar data Rockstar. All right, again, IoT solutions World Congress in conjunction with the industrial internet Consortium. This event is in Barcelona. It's incredible. Got to put those two things on your bucket list, October 5 through the seventh 2021 right around the corner. And the next one is the manufacturing and technology show. This is in Cleveland, Ohio, November 9 2011. Let's get our life back in order. Let's visit these things. Right. Be bold, be brave, dare greatly change the world. Thank you very much for joining. We're gonna have another great interview right around the corner.

The post Ms. Humera Malik with Canvass AI talks about Data and Industrial Sustainability Goals appeared first on Industrial Talk.

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00:03

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, thank you very much for joining the industrial talk podcast where we celebrate you the industry heroes, you are bold, you are brave. You dare greatly solve problems, you're transforming lives and you're transforming the world. That's why we celebrate you, thank you very much for what you do to make our lives better. All right, in the hot seat. Her name is Megan Lynch. She is definitely the president and CEO of six point creative. And I gotta tell you, I was jacked on this particular doggone interview, because we talk a lot about being you know, bold, brave and daring greatly. It's one thing to talk about it. She does it, let's get cracking.

01:03

Yeah, which is really interesting when you get right down to it. Also there, and I'll talk about the necessity to be bold, to be brave, to dare greatly, specifically in this time of whatever the new normal next normal, whatever we call it, I got to come up with a better name. However, whatever we're living through. You've heard me talk over and over again about, yeah, there's the negative side. But I think there's the positive side. And I think that there is a desire to be more vulnerable, to be open to be, you know, just the necessity to be able to collaborate, because we need to educate, collaborate, and of course, innovate, especially now. But it's all great. And it's all wonderful. And it's all just dandy. Words, however, there's got to be action to it. And And what's great about Megan, is the simple fact that she does, she recognizes the necessity to be bold, brave and and dare greatly. But what does that mean? How does a business do that? How do we take it today? Whatever this world we live in today, and be able to be able to, you know, survive, rebuild and succeed. And, and she brings that real world that ability to be able to do that. So that, I mean, we need people, we need to constantly be out there and innovating. We need to be out there collaborating. And definitely she brings the tools to be able to do that now in line with what she's doing. I just plant the seed again, industry, industrial talk to Dotto is really just a neighborhood of industrial professionals. Yeah, it's a network but it's a neighborhood, because we have a desire to make everybody succeed, whatever that might be, whatever that level is. But more importantly, it is a great location to find where people are truly innovating and truly having a desire to collaborate. That's industrial talk to Dotto. It's in the works. We're doing it it's a neighborhood because we are bound together we have ties, and whether we like it or not, I think the pandemic has really highlighted the fact that we are we don't have all the answers. But you know what we have out there incredible professionals that understand what to do and how to do it, and be able to share that knowledge with you so that you can survive, rebuild and prosper. That's my intro. It's always the same, because it doesn't change. I mean, we just, we just got to collaborate. It's important to collaborate. Alright. Meghan Lynch,

03:48

President CEO, six point creative, we're gonna be talking about, you know, real tactical solutions to that point of thinking, you got to be bold, brave and daring greatly. You can't have that legacy thinking. You got to do it. What does that mean? How do you find that help? She's all about that. She's great. All right. Enjoy the interview. Megan, welcome to the industrial talk podcast, again, an absolute honor that you make time in your busy schedule to talk to the wonderful and bright listeners of industrial talk. That's what they are. Thanks so much, Scott. So excited about it. It's so cool, man. I'm going to have a great conversation. I mean,

04:27

listeners, we were having a conversation offline. As you know, we do all the time. We we do that just because we have to. And we were sort of wrestling with the necessity to educate and the companies that truly are committed to education will have no guarantees don't don't go to somebody and say, Scott guaranteed if I educate I'm going to be a success. No, that's not what I'm saying. I'm saying companies that have a greater focus on education, have a greater opportunity for success. And that's all we're trying to create here and Megan brings the lumber in this particular conversation before we get into

05:00

That interview before, give us a little 411 on who you are and why you're such an incredible professional.

05:07

Absolutely. So I have a company called six point creative. My background is in brands strategy. But really kind of what six points focus is, is to help companies who are at an inflection point, we call them second stage companies that are often family owned businesses.

05:30

companies that have kind of hit this point of a plateau have, we've kind of tapped out our existing network, we've tapped out our growth opportunities, but we're still looking for more. And we still feel like there's more opportunity in the market. Those are the companies that we really honed everything that we do to try to help. And I really did that because I have a second stage company. And I just realized that how different the needs are of companies that are established in the marketplace, who have a reputation, who have something to lose, how different they are from like a startup company, and also how very different they are then a large corporation with, you know, deep pockets and multiple levels and lots of internal expertise. These companies are really in this messy middle. And I feel like although they're being served, I don't know that they're often being so like intentionally served right around that life stage in that interesting because I, I can see if you're at a position and you've talked about second stage companies, what define what that looks like? Yeah, yeah. So a second stage company is a company that has anywhere between 10 and 100. employees, like those are loose cut offs, but it tends to be the, the range that you see it happening. And basically what happens is, early on, when you're going into second stage, there's often these like, you start to see just the need for more process. The need everything that you're doing just feels like Oh, man, like when we were super small, this just hummed. And now everything's just like so much more difficult, it's hard for me to delegate things, people aren't listening, you have a lot more people problems, people are asking for more process, and you can't give it to them, right. And then on the later side of the company, this is usually when they've like matured through that cycle. And they have some expertise, and they have some systems and processes. And oftentimes, maybe like, if it's a family owned business, maybe they're bringing in like a professional CEO, with industry experience for the first time, who's going to kind of like lead this company into the next kind of generation. And oftentimes, what you start to see then is like this push pull between the past, which is like valuable, and it's where the relationships are. And it's all this historical, you know, again, from a brand perspective, it's kind of like, the reputation that you have, and the goodwill that you've built. That track record that's so important. And then the push pull between that and then this vision for a future, which might mean doing things differently than we've done them or pivoting, you know, taking our existing product line and moving it to a new market where we see opportunity, you know, something that's coming down the line and that innovation piece, and they're these tensions between like, you know, do we stay with what exists? Or do we do this new thing. And I think often companies look at this as like, I can only do one or the other. And I think what we're really there to say is like, no, there's a third path where like, keep your reputation, you keep your customers, you keep that strength that you've built, all of that is super valuable. And that's an asset that you need to leverage. And you also have this other thing, which is this innovation, this new market, this you know, maybe new sales strategy, whatever it is a new product innovation, those things, that's going to be what's going to sustain this into the future. Because you know, it is it does become a little bit of that grow or die piece of like, if you're not growing, then you're probably shrinking, if you're not out there. So this is what I this is my head and I'm processing this information, all I hear is like it and you need to change and you need to change more, and you need to change. And over here you need to change and change and change and change. And nobody you figure you figure if a company gets to this particular second stage, they've changed, they they put a lot of sweat equity in right now you're saying Hey, hey, you still need to change. I would imagine many of these companies are saying

09:44

I just want to glide on into whatever the future. Yep. How do you how do you keep them from saying you don't want to do that? Yeah, well, I mean, I think again, it does become figuring out what is important to them. You know, if if if change is there.

10:00

Really, totally unwilling to change and they have no vision for the future will then like that's not going to be that's not really a second stage company because they don't have that next stage vision they're not trying.

10:12

So it really what they want and what they have is where they want to stay, then that's great. Like, I don't want to, I'm not gonna mess with somebody's vision for their business. You know what, what I where we really thrive is with the companies that are struggling in this kind of like middle area of like, we want to change, we see it, there's more people who need our product, they often call themselves like we're a best kept secret in the market, I often hear that, that they'll refer to themselves as like, Oh, we are best kept secret. And I'm like, Okay, well, cute. Like, do you want to let that secret out? Because that's not like, it's great that you have the confidence in what you've built? And also you don't have to be a secret.

10:59

That's, that's true. It's sort of I've heard that same thing. Sure. Absolutely. We're the best kept secret. Well, then you're leaving money on the table? You're not Yes. That's fantastic. But but but but exactly. Yeah, they'll say it proudly, you know, because they've they've built so much equity in what you know, the product that they build, or their service team or whatever it is. And the but you know, I always look at it as like, there's probably more companies more people, you know, you're always talking about these people are changemakers, they are people who want to help their products get into the right hands of people who can do something amazing with them. And so for me, the question is always, like, you know, don't we want to get that into more hands? Do we want to, you know, increase that innovation in the market? You know, if you have something that's going to change an industry, like you need to let those engineers know, you need to let those product managers know.

11:58

You know, and give them the opportunity to use what you've built. So yeah, so Okay, listeners, what we have, we're talking about second stage, companies, that's between 10 and 100 employees. But I think the key here, what Megan has pointed out is that these second stage companies want to definitely focus on growth, they're willing to, you know, deal with the pain of change, and go through that process. And that's, that's a great thing. And don't be a best kept secret. That is where we're at now.

12:27

When we start talking about that, what the outside of all that, I would imagine, because of COVID. A lot of these companies been hit pretty hard. Yep. yet they're trying to survive, rebuild, and then try to prosper in this next normal. And what does that look like to you? Yeah, so for me, again, that one of the things that COVID has done is that like, a lot of the companies we work with, we're about to have their best year ever going into COVID, I heard that so much like we are poised for our best year ever. And then they get the rug ripped out of them. And,

13:05

you know, that has an emotional like psychological effect on you of well, now I'm going to be a little bit more fearful, like I thought I was doing everything right, I thought I had this figured out, and then this thing that I totally couldn't control, you know, takes all that away from me, and we did not have the gear that we want to have, you know, so it becomes this balancing act of making sure that companies like stay in some kind of comfort zone and keep some kind of realistic, you know, safety net for themselves. But at the same time, I think it's also given companies a sense of like, Hey, we were resting on our laurels a little bit, we were a little bit complacent. We didn't make some of the big decisions that we knew we had to make, whether that was you know, getting a product launch quickly, or whether it was some personnel changes that they needed to make, they're carrying some dead weight, you know, and I think that one of the good things about COVID is that it created a sense of urgency, right? Like I like all the business owners that I'm talking to are like, Hey, we made decisions that I knew I had to make. I just didn't want to make the tough. So

14:19

worse my hand. Yeah, this is exactly what I've heard the same thing. It's like, I believe, yeah, there's the pain of COVID. Got it. Everybody knows. Yes, yes, yes, yes. And we're not going to, you know, go through that. But I think there's a silver lining in the COVID conversation, and that is the conversation of resilience, and the truth right now we're having conversations that make sense, right? I'm not gonna sit there and lollygag and, and be lazy. I want to build a business of resilience. Because when this happens again, if it happens, again, haven't helped us. I'm ready. I got a business of resilience. So I see it as a positive thing.

15:00

And a conversation in the business of resiliency. Yeah, great. Yeah, absolutely. I think you're totally right, Scott. And I think, you know, one of the things that you talk a lot about is collaboration. And I think that that's the other been the other silver lining of COVID. And I've seen so many really cool collaborations of companies coming together to solve some really complex problems, I was just talking to somebody the other day who they have like a kiosk and cart company, you know, and they serve like industrial manufacturers and food products. And they, they collaborated with some people doing some work in an electric vehicle, technology, yeah, and some cold storage people. And they put together these cool mobile vaccine units that are now being used in healthcare. This is a company that never had anything to do with health care. And now all of a sudden, they're in the healthcare industry. And it was through, you know, three or four small businesses putting their expertise together and saying, you know, what, what do we all have, that could help solve this problem. And maybe if we do it together, we could do something bigger than we might be able to do on our own. And I think that that's such a cool opportunity, especially for these smaller players in the market. Like, if we aren't collaborating with each other, then we are missing a huge opportunity to challenge those big guys, you know, huge absolutely spot on huge opportunity. And and I think that the other positive associated with COVID is the fact that

16:24

I can be humble. I don't have to have all the answers. I don't have to be that I go to Scott, he has all the answers got cheese, that's a heavy, heavy thing to carry around. Now, I can be humbled and say, I have I have this answer, but I don't have. I need help to help. And I think it's just a really,

16:47

in a weird way, a beautiful realities of the marketplace. I just I don't know how else to put it because, yeah, well, and it stripped away out of the pretense because I didn't have anything of substance to offer. Like people quickly kind of turned away from them and said, like, Okay, well, you know, I don't have time for any more Bs, like I really need to keep with people of substance. I need, you know, people who are problem solvers, people who are humble people, collaborate people who have ideas, not just people who are kind of sitting back going, Oh, shoot, you know, what do we do now? You know, but the people who are out there saying, like, I don't know exactly what to do, but I do know, I have this, does anybody need this?

17:30

And I think that that's, that's been really valuable, too. I've seen, you know, again, from relationships that that I have, I've seen kind of like, Who are the people who you can count on and who are the true experts, and who are the people who are those people who really, like truly care about what they're doing, and the people that they do it for. And then you've seen the other people kind of fall off. So, so I see this, this this resiliency model, including, you gotta educate businesses, these these second, look at my notes, second stage companies, the ones that are going to probably fare, okay, are committed to education, committed to

18:12

collaboration, and well as there's an innovation component there, they want to be more efficient going forward, I would imagine is that that's sort of like the mindset of the second stage companies that truly want to be, you know, successful. It is, I think that those aren't like when they're at their best, that is their mindset, I feel like the the kind of dark side of this is that these are companies that have put a lot of sweat equity into building what they have, whether it's their IP, whether it's their processes, whether it's their people, whether it's their relationships with their customers, I mean, these are companies who have put, you know, decades of experience into what they have built. And so I think, in their best moments, they are innovative, they are collaborative, they are educational, at their worst moments, they are fearful that they are going to lose everything that they just built, they are fearful that the customers that have been so critical to that process are going to leave them if they see them, like let's say, talking to another market or skipping a distribution model or, you know, kind of innovating too much.

19:23

And, and they're also afraid of their competitors, you know, well, we can't educate people too much because our competitors are going to steal our information or copy us. And so they turn into you know, which and all of those things like what you were talking about are all these years that like open people up and make them bigger than what they are the things that I'm that I sometimes see are things that like, shut shut companies down and make them smaller than what they are. And so those are the types of things that we kind of have to help companies work through and they're they're legitimate, like they're founded on real fears.

20:00

You know, it's it's not like, Oh, you know, you shouldn't be worried about that just do it anyway, like, these are real fears.

20:08

That's a boy, that is is a brilliant point. I appreciate that, Megan. Because I always think because I'm just gonna go out there I just that's me. But these companies that fall into that category who have invested time, energy, effort, money on all of that, over the years, that is a difficult thing to stop. But it's that that's it. And we were talking specifically about that fear of what's holding companies back. And that might be part of that. Right? Exactly. Yeah. And I think that, that one of the things is, is that you really have to kind of like meet those companies where they are and acknowledge that this fear is real, because it's so easy to come in as a consultant, and be like, hey, well, you should do this, you should do this, you should change this. And they're, you know, and it's like, well, it's you're playing with other people's money, these people are playing with their own money with their own team, that's people that they have to look in the eye, whether it's their customers, their suppliers, their employees. And so I think that, that, if we as kind of like the consultants, the coaches, the strategists, if we don't take that seriously, and really, truly listened to those fears, and help not just dismiss them, but help them problem solve for them,

21:20

then I think that we are doing them a disservice. And we can put their company in jeopardy, which is something I would never want to do so. So for me, it's a lot about kind of like, hey, like your fear is, you know, your brain telling you something is trying to protect you, right? So let's do a deep dive into what exactly is this worst case scenario that you're trying to protect yourself from, and then let's just come up with a plan to mitigate that risk. And I think that, again, risk mitigation has to be big in the way that we're thinking about growth post COVID. Because, you know, we both need to innovate, and we need to protect what we're building, we don't know when the next pandemic is coming or you know, whatever the next disaster will be. So we need to be smart about that. And we do need to mitigate risk. And I think that that's important. So. So helping companies work through that change management in a way that takes those fears seriously, and helps them put like a very concrete plan together. Because usually, really, most of those problems, if I'm, if I'm going to be like, get to the heart of it could be solved by a really good communication strategy. Like if you're worried that your customers are going to leave you, you need to talk to those customers, you need to confirm those fears or allay those fears. And that will bring them closer to you people do business with people, and so have that conversation.

22:42

And chances are, if they've been with you for that long, and you see opportunity to another market, and you're committed to still serving them, they're going to be like, hey, go for it, like we, we want you to succeed, because when you succeed, that means you're gonna better able to serve us too. So. So I think oftentimes, like some of those fears, once you actually start putting a plan in place and doing something about them, they're not as big as people feel like they are when it's just kind of like this, like, ooh, we can't take this, see, you're touching on a point of you can be vulnerable, like, as a business owner, you can be vulnerable. That doesn't mean that you're weak. That doesn't mean that you're, you've got flaws. You're just you're it's as simple as a conversation you're not in when you start talking about nobody. And I mean, nobody had global pandemic in their business continuity plan. Not what, yeah, they might have had a that's that the other thing but not, not the global pandemic. And so it starts with the conversation, it starts with just recognizing,

23:49

being vulnerable, doesn't mean that you're weak. You're just saying, hey, I've got to figure this out. Yeah. Well, and honestly, like, you're like, you're like everybody else. I mean, that was one of my biggest pain points starting out my business was I go to events, you know, a chamber of commerce event, an industry event, a trade show, a conference, and you ask all these people like, Oh, hey, how's business? And they're like, oh, business is great.

24:11

And then you get like, the same CEOs in like, a room with just them. And they're like, Oh, my gosh, like, you've got to be kidding me like this. This is blowing up, you know, this person isn't doing well. I'm worried about cash flow, I'm worried about supply chain, you know, all these things start coming out. And you're like, Whoa, you just told me everything was great. And you know, and for me, it was such a big lesson. Now I start conversations with maybe like one when that I'm having and one thing that I'm struggling with because chances are somebody else who's you know, in your business and in your circle wants to help you. So if you tell them something that you're struggling with, they might have a solution for it. They might have somewhere for you to go. And so much of that stuff like we keep so close to ourselves. So unnecessarily It's crazy, man. Again, you're hitting on really

25:00

Really great, great points. And I hope the listeners are looking at that. We're talking about resiliency. We're talking about collaborating, we're talking about educating, we're talking about risk mitigation, change management. And you know, it gets right down to being vulnerable and having a conversation, a real conversation, not something that is all, you know, hey, as the best in the world, and then you go behind closed doors, and you're just, you know, Oh, my gosh, I get up, what am I doing? I can't get up. And and you know, what the best part about it is the fact that everybody, if somebody comes and tells me goes, this was the, this was a fantastic year and all that stuff. I'd have to just say, buddy, I'm not sure about that. I think it just opened everything up and just said, I, my mind can't handle it. I need help. I hope that's the case. Yeah. Well, and I think like, you know, again, like COVID, even the people who who are like winning, you know, are in industries that have the business have the sales they're struggling with, with workforce and labor issues, or they're struggling struggling with supply chain issues, the people who don't have the sales are struggling with, you know, like, well, we need to get the sales up, we've got the people, we don't have the business. And so I think, again, like it's such an even playing field right now of even the people who you think like, they're so lucky to be in such and such Aneesh because that Nisha is doing well, right now, like, we work in a lot of like industrial,

26:23

like construction and things like that, like people making knives, blades, things. And those businesses are doing really well right now, because everybody's working on their homes, their building, you know, like, like, that's going well. But they have, they have problems too, like that creates its own issues that they have to solve for. So I think, you know, it's just a big piece of our process. You know, we call our, the process that we created for the second stage companies solve for why because? And why is in the letter, why, but also kind of like the Why are you? Why are you doing this thing? Why do you want this grow?

27:01

Because I think that everybody has some issue, and they have some vision of of how they want things to be in kind of a new future. And if we can take a very systematic approach to like, looking at that and dismantling it, and then come up with a plan to address it, then they can move forward. But right now, so many of these companies are caught in this, like really emotional space of like, we want to do this, but we don't know how. And so we have this very circular conversations internally of like, Are we going to launch this product? Are we actually doing this? Are we going into this market? Or, you know, we're not sure we're gonna position ourselves that way. And the internal teams get so frustrated, because they're just like, are we doing this? Are we not like, they don't care? They just want clear direction on what you want us to do, we're gonna have to wrap the conversation up. And I think that the beauty of what you're just saying, is that, that somebody's just looking for just that. I mean, I would imagine I'm wrestling with a lot of ideas and a lot of things, but I don't know where to go. And I think a conversation with you and your company and others will go a long way to sort of sort of lay that path out. It could be incrementally approached. Exactly. Yeah.

28:17

Yep. Just to get them like one step in the right direction. And yeah, so speaking of that, we have a if people are listening to this, and you're like, I relate to some of these paintings, I think we might be a second stage company. We have a landing page set up so it's my website is six point creative. So si XPNT. Creative Docomo, that's si x si x not the number. tricky one. Yeah. And then if you just go backslash industrial talk, yes, we have a, like a quiz that, that they can take your listeners can take right. And, you know, about 1015 minutes of their time, they'll get a not a like, standardized, like automatic score, but we're gonna put together a customized report for them on this is what we're hearing you say, and here are some legs, step one, step two, step three, you know, top

29:16

123 recommendations that we would make, and just again, so that they can have that first step of how do I start to get out of this hole that I feel myself in? So all that's for free? And on our website, and there's a couple other tools there as well that people can check out that are particularly valuable the second stage companies, all right, it's going to be out on industrial talk. So don't fear not if you didn't get the URL, it's going to all be there and you're not going to you need to take advantage of this great opportunity. Megan, Megan Lynch, thank you for being on the industrial talk podcast. You are absolutely wonderful. Thanks so much, Scott. So, God, I love it. Love the points that she was bringing up. She's talked about

30:00

Bringing the lumber man. Alright, listeners, we're gonna be wrapping it up on the other side. Stay tuned. You're listening to the industrial talk Podcast Network.

30:15

All right. Again, thank you very much for joining the industrial talk podcast that's making lunch. six point create creative. She is the President and CEO of how to get stuff done. You need her, you need what she brings to the table, because she is definitely all about your success and being able to do that in a way that expands your market. As you can tell, in the interview, bringing up pepper, absolutely like it. So go up to six point creative.com find out more. I mean, she needs to be in your Rolodex. If you're old enough to remember Rolodex, she needs to be in it. Alright, we're all about being bold, brave and daring greatly. We're all about the necessity to educate, absolutely collaborate. And of course, innovate. We're all about that. We're all about taking action. We're all about making things and we're part of this neighborhood, this industrial neighborhood that is focused on everyone. Success. We need everyone to be rowing in the same direction. industry is changing lives and changing the world. That's what you're all a part of hanging out with people that are bold, brave and daring greatly. All right, thank you. We're gonna have another great interview shortly.

The post Ms. Meghan Lynch with Six Point Creative Talks About Radical Courage with Your Business appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Lewana Harris, Personal and Professional Development Professional about “A stagnant mindset and the inability to get past challenging moments”. Get the answers to your “Transforming Mindset” questions along with Lewana's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Lewana and on living your purpose to the fullest by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

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The post Ms. Lewana Harris Talks About Transforming Mindset and Strategies to overcoming a Stagnant Mind. appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Julian Seume, Chief Marketing Officer at Wiferion about “Wireless Charging and Increasing your E-Vehicles Availability by up to 30%”. Get the answers to your “Innovative Charging Solutions” questions along with Julian's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Julian and the wonderful team at Wiferion on innovative industrial charging solutions – Bright Future by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JULIAN SEUME'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/julian-seume-424190125/

Company LinkedIn: https://www.linkedin.com/company/wiferion/

Company Website: https://www.wiferion.com/

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

charging, julian, industrial, inductive, solution, vehicle, battery, technology, forklift, assets, inductive charging, company, scott, plug, people, talk, drive, fleet, listeners, cool

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get All right. Welcome to the industrial talk podcast absolute, again, absolute honor that you have joined this particular platform that celebrates you, as I take my pin and I point to you on the video, you are an industry hero, you are bold, you are brave, you dare greatly your solve problems, you innovate, you're changing lives, and you're changing the world. celebration is what we do here on the industrial talk podcast. All right, in the hot seat, we have a gentleman by the name of Julian zoomy. And he's with a company called wiper Ron. And we're talking this is pretty cool. This is cool technology. This is cool innovation. We're talking wireless power, inductive charging for your E fleet. But it's not that it's how they design and how they are able to do that. You're gonna love this conversation. Let's get cracking. See, this is what's so cool, right? industry as a whole industry. We always talk about innovation. But here's a company, why phoron that's taken inductive charging, and just taking it to the next level that keeps your assets up and running your E assets up and running 30% up to 30% more, that's money in your pocket. That is value, baby. All right, before we get cracking with the interview, again, I want to be able to tell you a little bit about industrial talk 2.0. And it's a redesign. But we all you know, we you know, we do the podcast, you know, we do the videos, you know, we do the blogs, you know, we do all of the stuff, we host we do all of that stuff. But we are just sort of reconfiguring industrial talk so that you can find information and you can find it easily and you can collaborate, you can educate, and you're going to be able to find these individuals that you can innovate. Like why for Ron right here, you're saying to yourself, Scott, I need to be able to look at that solution. Boom, industrial talk.com has it for you reach out, boom, see, everything that you possibly can try to the team here at industrial talk really is trying to work at making it easy for you to get stuff done. Because we're all about that education. We're all about the collaboration. We're all about that innovation and working with companies that embrace those values and recognize in this new normal, this next normal, whatever this normal is that we can't do it all on our own. We've got to collaborate. We've got to find companies that saying, Yeah, yeah, I'll work with you. Let's get this stuff done. That's what we're looking for. That's what we have out on industrial talk. Because it's just going to have to be that way going forward. It's it's, it's an exciting time. Don't get me wrong, I love it. But I want to be able to find people who want to get stuff done. Alright, let's get a kurakin. Wiferion, is the company so let me look at his. This is Julian Seume. You're gonna say Scott, it's not spelled with a Z. It's not it's s e u m e Julian's first name, Ron is w i f e r i o n. And you can go out to Julian's LinkedIn stack card. Impressive, as always, like everybody else. And being the chief marketing officer, he brings the pepper in this particular conversation and pretty bad. I just once again, just as I look at the other screen, once again, the innovation, the technology, then what companies like wife Ron are doing is just spectacular. I don't know, man, do you get chills up and down your spine? I do. And if I had hair I share my hair with tingle in my head would tingle but I don't and so it doesn't. But anyway, wife run wireless charging systems. And in the video, if you look out at the video, you'll see just these, like these little plates, he's holding it. And these plates are just powerful solutions for your E, your, your E fleet, your your, and it just starts there, man, you start pulling on that thread of the solutions that can be provided. And it's never ever ending. It is just God. It's an exciting time. All right. You don't want to hear me continue to Yammer on remember, industrial talk. 2.0 Be on the lookout for that one. All right, here is Julian Seume. Julian, welcome to the industrial talk podcast. How are you doing today?

04:50

I'm awesome. Thank you, Scott. How you doing?

04:53

We'll see. See listeners. He's got a lot of pepper in him. That's what I like about him. Julian, a lot of In fact, that's his last name, pepper. Seume. Did I get that right?

05:06

You got a perfect but today let's let's keep it

05:09

easy because I'm sitting there going, quote quote quote unquote that doesn't. And listeners you're gonna say I want to be able to spell his name correctly, it'll all be out there on industrial talk.com Don't worry about the pronunciation. That's my problem, not yours, but you do need to reach out to this gem because he's got a mad stat card out there. And I love what we're going to be talking about the the tech, which is really cool. And then the company is why fire on and that's again, don't worry about it my responsibility. It'll be out on industrial talk calm. Alright, Julian, for the listeners out there. Give us a little background of where you come from why you're such an incredible professional, then we're going to go into this particular topic that I think I'm pretty, pretty excited about.

06:01

Yeah, awesome. Let's do so my name is Julian, and that's keep it away. I'm working at a company in Germany, where we coming from, it's called Wiferion. But Wiferion is also fine. And what we're doing is what we do is actually we do call inductive charging pads for making energy transfer over the air without any contacts and not thinking about your your electrical toothbrush, or your your smartphone. We talking about big industrial robots, agvs cars that move themselves that are driven by batteries. And we would like with the solution we would like to discuss today. We want to make it easier to get energy and power into your batteries without any contact

06:42

with Julian that that has that been done before in the past?

06:46

I mean, the honestly, the technology was developed by Nikola Tesla, maybe some people know from the computer game, I think common and conquer where you have those Tesla power stuff. Yeah. So basically, it's 160 something years old, right. But let's say to have pushed into such a small footprint with that high efficiency. It was not done in the last couple of years in depth, high efficiency and power when we do so. But everybody knows. Maybe we get a very little hint that the smartphone stuff used nowadays. Yeah,

07:20

almost no one is plugging anymore. Everything comes you put it on a little desk, you put it into your car, and there's a little mat in there, which says inductive charging. I'm charging your phone now. And basically that's what we do, but with much more power for other vehicles.

07:37

Yeah, this inductive, by the way, apparently, I'm one that does not use inductive charging for my cell phone. I still plug it in, I still run around trying to find that plug.

07:49

But one question. Are you brushing your teeth with an electrical toothbrush?

07:54

Yeah, but it's it's driven by a battery.

07:58

Okay. Okay.

08:01

Try Julian, I'm trying to leverage the inductive technology. But the funny thing about that cell phone. And I'm sure some of the listeners out there can can embrace this, when that little plug gets bad. And you try to just sort of extend the life of it. And then you sit there and you'd sort of stay. I'm looking forward to the inductive solution.

08:24

Wow. And that's actually it's the same issue. If you're running a forklift or something that needs to be plucked after the shift. Just imagine you are the work of the next shift. And the stupid guy from before it didn't pluck the correctly come down with shit. My equipment is not ready. So I got to go to the manager and say, I'm sorry, can't work. The equipment isn't ready. So that's basically some of the things we're going to talk today. And that's what how we want to solve issues about plugging in cables, or, yeah, things like that. So.

08:56

So we're talking about inductive in general, macro, high level inductive charging. And we're talking about the technology to be able to do that in an industrial setting. forklifts, other other large equipment within a manufacturing floor, let's just sort of lay that out, and, and keeping the assets charged in a way that they're productive. And so the overall, what was the overall thinking behind the company and why this is so important.

09:29

Yeah. So we looked at what happens in the industry and actually the industry is removed from its revolutionizing. It's basically everything is moving now it's going to be flexible. There's robots and ATVs and industrial trucks moving from gasoline into electric. So we saw there's a huge benefit, because at the moment the standard technologies that are charging those electric vehicles, they are either on a cable, which is quite strange if you think about an autonomous truck or an autonomous VIERA this completely alone and can drive me crazy, amazing, intelligent, smart things. But then in the evening needs to drive somewhere where a guy goes and plugs a cable. I mean, that's, that's not what we really think it's a complete solution. So we thought about what can we do with the technology available? And we found four very smart guys were actually researching on a PhD level, how can we make those kinds of inductive charger very efficient. And in the end, we basically came up with a little plate that is just 10 by 10 inches. Just keep holding that up.

10:33

If you're looking at on the video, this is this is it looks cool, right? Got a great smile, but it looks cool. So don't get distracted by the smile. And that's all it is.

10:44

That's basically what what do you put on in the in the ground or on the ground or on the wall of your manufacturing location. And then you have a similar plate on the vehicle. And basically, the only thing is having the two, the two plates not kissing each other, but getting very close to each other. And then immediately starting communicating and transferring energy without any additional help from from a guy or from software. So that's all full automatic. And the cool thing is there's no context in between. So there's no wear and tear, there's no cables to be plugged in, just the two plays need to get close to each other communication, hey, I'm a vehicle I need energy. And then we generate a magnetic field. And the magnetic field basically charges, vice versa, then the battery in the vehicle.

11:29

So I'm a human being. I make, hopefully, dumb decisions. It's not my fault. It's just my species. So I sit there and I say, that's pretty cool. I get it to content, you know, I can get real close. How do you? How does your company prevent me from getting too close? Or too far away? And I, I optimize that distance so that I'm optimizing the charging, and I'm not banging into it, or I'm not that far away. How does that happen?

12:05

Yeah, I mean, there's it's quite simple. First of all, the guys who are driving forklifts, if it's a manual driven forklift, there's super good and driving forklifts, they can actually I think they can drive less than an inch if they want, because, you know, they were really amazing in the in the warehouse in the in the manufacturing supply chain. But honestly, the best case where this latest stuff is really amazing is at the autonomous driving. So if you have autonomous driving fleet AGV, that is actually the smart component in the process, that it has scanners and and never then navigation technology, which makes it easy. And we have quite a big, let's say chance of being not in a perfect distance. And that's our experience, no problem at all, it's even a much easier, because compared to other solutions where you have, for example, one of the competition solution, which is on the market is a contact charger, which is it's available since I think the 1980s or 75, or something. So it's it's good, it's traditional, it works. But you have to be exactly on place, you have to push, you have to hit perfect. And if you do, if you are a manual driver, sometimes an interest too much, or even the technology of of the scanning and the navigation software of the self driving ATVs they need to be very precise. In our case, there's like inches left the right enough space, we don't need to be 100% accurate, just close to it. And then we will the thing will do the thing.

13:35

Seeing that that's pretty good. So your your inductive solution allows for the human very ability and be able to achieve the objective that is necessary to charge that be keep that asset moving and doing what it needs to do to be productive. Now, it's an interesting stat that I have here. It is fleet availability of your industrial II vehicles v e by up to 30%. So your solution keeps that asset delivering its benefit up to 30%. Is that correct?

14:13

I mean, that's that's correct. Then of course, that's that's a marketing talk, but it's a real marketing talk because it's reality. So what what we do have that and that's the difference to other solutions in the past but you had mentioned you have your forklift, you have your forklift driver and he runs a full shift and after 678 hours the battery is empty which is fully fine. Yeah, those two t goes to a charging spot maybe drives whatever 500 meters, stops there gets the battery into the park says goodbye. And the forklift is basically staying there for four or five hours to be fully recharged again. What we do is we basically because that so easily to be implemented the grounds on the floor and on actually on locations where the fork driver is stopping anyway, and there's no petitioner let's say job to be Done with a cable in, let's imagine he has a five minute single break, or you need to go for the restaurant or he has a break for the cafeteria for 30 minutes. No one nowadays drives to forklift 500 meters to the charging location proccing, the charger cable for maybe 20 minutes of breaks? Yeah, go back to the cafeteria. And so what we basically want to do is we're going to implement the charging in the process where he anyway stops, if he stops for unloading the dock. And there's a certain stopping time because the truck is changing, then he has five minutes of standing time, or maybe only two. And as it's fully automatic, and there is no trick, chances are, there's no wear and tear and things like that. It's basically done automatic that the driver doesn't have to think about charging.

15:51

And you know, that's huge. Julian as the listeners, I want to make sure that that point is sort of crystallized. And it's just the charging, the function of charging of your assets is just a part of the process. And so if I go to station a, there could be a charging station there. And I just pull up, take care of whatever, it might take me a minute, but I've got a minute of charging that's taking place. And then I pull out and I go to station B same sort of deal. But it's embedded into the process. And so I don't have to make a conscious decision to go eat lunch, but drive the forklift or other asset over to this one charging station, stick it in, and then walk back over there. Brilliant. Scott,

16:41

you got and that's exactly what we'd like to do. And just imagine in the manufacturing area where you have no self driving agvs or in a house where you where you anyway have to go to load something which takes 30 seconds, maybe a minute. Or if you're in a production circle and your your production let's let's let's assume your yawn yawn yawn automaker. And nowadays the the body of the of the cars has not been like Ford and 100 years ago, put it on the beginning of the band. And then it walked through. Nowadays we go from station to station and the things are going on an ATV. So that means maybe there's like 50 stations they go through and there's automatic robots and manpower who was working on the on the car. And just imagine every time you drive two minutes to Next station, then you have a one minute working time when robots are going on and, and doing stuff on the car. That's the time where you easily change because it's just in the ground if you want or on the on the ground. Just don't think about

17:39

now I'm telling you. That's that's actually that's a cool solution. Great thinking over there. That is I love it. I love it. So the question that comes to mind? Yeah, yeah, good, good answer. Because the question that comes to mind is a couple of things. One, cool, I'm listening, I want to be able to do something like this. Can I do it in a small way? Big way? How do I begin the process of implementing?

18:09

Yeah, let's, let's be honest, it's it's basically, there's so many in 1000s of potentials to put it in. And we have to look, it should be also a good business case. And that means you basically started Look, I have a driving situation, I have electric a vehicle. And I'm running more than let's say two shifts, and I have constantly problems with power, power transfer their interior, broken, damaged cables. So what can I do, of course, we are targeting companies who make agvs, who make industrial trucks to make basically upgrade their their vehicle into a smarter vehicle, not only by sensors and systems, but also in the way of charging and energy supply. That's the one thing and of course, that's our first target two is to have a general improvement of the vehicles outside there. And that will bring the revenues for the end customer using those vehicles. On the other hand, if your industrial truck manufacturer, or for example, if you're using manufacturer trucks, we can basically swap your old lead acid battery and swap it into a new tray which has inductive charging with for example, lithium ion in there, which is a little bit better suited for let's say rapidly fast and quick and short charging circuits in terms of lifetime of the battery. And then make in retrofit, you're actually truck into a new very crazy state of the art inductive charging machine. So that's that's these are the two ways which we're trying to get into the market and where we think the product can have a huge benefit for the end customers. See,

19:41

here's here's the thinking it's like pretty cool. I can take old assets, battery asset, you know that that has to get plugged in, and I can retrofit it with your solution cool. And be able to create a charging station that sort of elevates And prolongs the value of that asset, because you just sort of updated it, I would imagine and correct me if I'm wrong. Now I'm able to collect real data on that asset as it moves around. And then I can be able to make tactical decisions on my manufacturing process, or where people are at, does it give me more data to look at to be able to be a better business?

20:26

Yes, Scott, good question is that we will do it, I think we do it. It sounds like it was not a predefined question. It was not actually,

20:35

it wasn't, it was just me.

20:38

So it's cool. It's got mister.

20:39

So

20:40

that's also the new technology without only transferring the magnetic field and therefore putting energy from one side into the battery. We also have a communication connection, basically. And we do communicate all the data from the battery system from the vehicle into the stationary site, which is plugged on the ground, and then into a cloud. So Meaning, if you have a smart management fleet management system, you can hook up to the cloud and basically get not only the information you have anyway, but getting detailed information about a battery, the life cycle, what's the status, and things like that. And one more thing, I think is very important, because we talked about the system does not be belong to one kind of technology in terms of battery, we charge 24 volt, 48 volt batteries, lead acid, lithium, lithium, the tinium doesn't matter what kind of battery and only have the same charging spot. Meaning even if you have different kind of vehicles running on your fleet or on a warehouse, everybody can use the same. And that's where the real game changer comes into the game. Just imagine a big guy like Amazon or whatever the sides, okay, I don't care what kind of vehicles are driving, I just want one investment for the charging. And everyone should need a similar charging spot on the other side. But that's let's say it's visionary. Maybe Amazon list is listening. Please call me we can make a good deal.

22:06

That's it.

22:09

All right, that's a shameless plug. But it's a good shameless plug. Because the technology's really cool. Okay. So what I see is one, this is an important if you're in whatever application or you're using these assets. And and and i think that it's important that you use these, you're going to have to come up with a, a strategy around that. And I think that this inductive solution is a cool future. You know, thinking into the strategy, it's important. It is a digital transformation journey, because you're going to be able to pull all that information, you're going to be able to make better decisions. I get it. Why do you have certain? What are the roadblocks? Why don't people just say, I get it? Let me push back on it.

23:01

Yeah, to be honest, em, as you ask, how long is that on the on the horizon, it's been there for many, many years in a different way. We call it next generation inductive charging, because everyone who has heard about it or use it or tried it out, they basically had a line charger, which is normally placed into the ground with a lot of infrastructure work. And yeah, I would say those system were available also since couple of years. The problem was, it's huge investment. And you cannot really drill into a leased warehouse where you have to know in 10 years, I have to return it to the owner. And I have to fix all the groundwork. So that was one of the topics where where we have limitations. So we come up, let's do it on a spot charger. Let's do that little 10 by 10 inch thing, if we can even put it just on the ground with some plastic mats, depending on the application. So you can easily move it away from one place to another if the warehouse design changes the layout. And the second thing is the second why why is the robot there, people need to understand it's not the old kind of inductive, the old kind of inductive charging was around 60% efficient, meaning if you have those those phone charges, which are like this size, they have a similar maybe 50% 60% efficient efficiency, which is okay for for five watt of charging of a phone. I don't care if I lose too much. But if you lose 1500 watts for 3000 watts, right. Huge, huge issue. So that was one of the biggest roadblocks and people need to understand there's something new in the market, which really works with 93% efficiency that's fully comparable to any other charging solution available on the market. See, and

24:36

I think that that's a great point. And because you're in the business and because this innovation just keeps on rolling forward, it only gets better. It's only just keeps on getting better and better and better because your focus your company and others are focused on delivering value delivering success. And that requires me to keep on innovating. And so you're already there. Throw away that dog on old tech uses New Tech.

25:11

Yeah, that's a cool thing. If you're a startup, which we been like five years now, and, you know, we can really concentrate on one thing, and we only riding that horse, and we have to ride it until it's dead, or we're going to make a unicorn out of it, you know, but let's, let's see, it looks like other companies are focusing on too many other things. If you have one really cool stuff, which we believe we have. And now as I said, in Europe, it's quite we're quite, let's say established with the category that we have most of the the systems in your running and we now entering us, that's also why we have to talk. We are at promo dx. So that's gonna be amazing. We really looking forward because that's gonna be a big game changer. I think also, yes. All right,

25:52

we're gonna have to wrap it up. This is what I've got out of this conversation listeners, outside of the fact that Julian and and the wonderful team at y Ferran or, anyway, right there, they're passionate about your success. It is a true innovative solution that's delivering value that you can deploy. Yes, there has to be a business case. And but they'll help you through that. And it it makes your assets more efficient. And it's, it's, I'm telling you right now, Julian, I'm sold. You had me at pi.

26:31

Okay, Scott, let me let me show you one. You can start charging a phone with it. But it's gonna be like very zip charts. It's gonna be you have to be careful. Don't keep it lower than maybe five seconds on the plate.

26:42

It goes way. Roast my thing.

26:48

Yeah.

26:50

Hey, are you active out there on LinkedIn?

26:53

Of course.

26:54

You will find me under my name was Julian dot Seume. And of course, we and also Wiferion w, I, f, r i o n. You will find us on LinkedIn. We're quite active there, hopefully. And as I said, we're going to entering us on promar Tx. We are one of the ovation award nominees in the finals of the coolest product in this year. So look out, I would really enjoy time with you explaining the idea and developing projects, if you like.

27:25

All right, right, efficient wireless power in this is an inductive solution.

27:31

And

27:33

it's pretty badass. I love it. Love it all. Very cool. Thank you very much, Julian. Now you're gonna say Scott, I got to get all that, you know, it's gonna be out there on industrial talk.com with his particular podcast, all the links and ability you need to reach out to him and this particular company find out more because it is important stuff. make you a success in the future. Alright, Julian, thank you very much.

27:57

Thank you, Scott. Stay charged and charge safe.

28:00

Bye. Bye. All right, listeners. That's a closing salutation. Stay tuned, we're gonna be right back. You're listening to the industrial talk Podcast Network.

28:19

Now, that was a great conversation. You got to admit that industry is so cool. And people within industry you heroes. You're just cool. Got a high cool factor. No doubt about that. All right. All the contact information of Julian swimming and wiper on, of course will be attached to his podcast at industrial talk.com. Don't miss out I guarantee that they want to talk. And I think that if you can see true bottom line value to your solutions into their solutions in your your business. Boom. We got to be about making our business succeed because we're about surviving, rebuild, and of course prospering in this new new world. And remember, write, be bold, be brave, dare greatly. Let's collaborate with people who are bold, brave, daring greatly. And I guarantee you're going to sit there and you're going to change the world. Because you're going to change the world through innovation, you're going to change the world because you're going to continue to educate industrial talk to Dotto, it's going to be out there. So there's no excuse, right? All right, we're gonna have another great interview right around the corner, as you always know. So be safe out there. And thank you very much for joining the industrial talk podcast.

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In this week's Industrial Talk Podcast we're talking to Charli Matthews, Founder and CEO of Empowering Brands about “How Marketing can help Build Communities and Show Your Company Culture”. Get the answers to your “Marketing” questions along with Charli's unique insight on the “How” on this Industrial Talk interview!

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SUMMARY KEYWORDS

marketing, Charli, people, marketers, logistics, podcast, works, pump, sales team, scott, sales, industry, educate, create, tools, innovate, equipment, campaign, industrial, strategy

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, welcome to the industrial talk podcast. This platform is about you, industry professionals. You are heroes. That's why we celebrate you on this particular podcast, this industrial talk podcast because you are bold, you are brave, you dare greatly you innovate like nobody's business. And you're changing the world through the fact that you're changing lives. Tell me why we can't celebrate you. I'm sitting here telling Tell me why. Yeah, of course you can't, because you deserve it. All right, on this particular podcast, we got a great, of course, we got a great interview. We always have great interviews, right? Her name is Charli Matthews, empowering brand is the company. She is absolutely wonderful. We've had a number of conversation. I'm excited for this particular interview. But before we get going, we had some bidness to deal with. All right, a couple of things. You know, I'm all about education. I'm all about collaboration, I'm all about the necessity to innovate. And if you want to survive, rebuild, and prosper into the future, or whatever this squiffy world we live in today, you're going to have to be able to educate, you're going to have to be able to collaborate, get out there and collaborate with people because they're always out there, they want to collaborate, and then you're going to have to innovate, you're going to have to be, you're just going to have to think about not just your human interactions differently, you're going to have to also think about technology, you're just going to have to innovate. And that's why I work with a wonderful organization. And they are called CSI. That's the connected systems Institute out of Wisconsin. They're fantastic. They're all about that, and the you know, what they're changing workforce or are educating the workforce of the future. And also Finally, you know, on this particular podcast, we've had a number of conversations about reliability, asset management, everything and DoD and history for Dotto and everything under Bill under all that. But I want to make sure that you understand something about cap logistics, tap logistics is a company out of Colorado. And they're not just they're great. And when it comes to logistics, don't get me wrong. They're fantastic. They're bar none. They're second another absolutely wonderful, but they're also into the ability for logistics reliability. Now you're saying to yourself, Scott, well, what the hell is that? Whenever you have an outage, whenever you have a turnaround, when you whenever you planning something of that substance, big, whatever that big, big whatever turnaround is, you need to plan for that equipment, you need to plan for that stuff. And I want you to know that cap logistics does a great job so that you don't have to worry about waiting on that equipment. You just don't. It's there. It's ready to go. Theory. They are. Third your right hand people when it comes to logistics. Okay, I'm worn out. All right, Charli, welcome to the industrial talk podcast. How are you doing?

03:11

I'm doing great. What a great start. I love the music that starts us off. Thanks for having me.

03:17

I'm telling you, it's Riverside, FM. Now, here's the funny thing. So you listeners out there. One of the things that is a challenge with any type of podcasting is is compression, the sound compression, Riverside, I don't know what they do. They got that innovation, they got that technology, right. And it allows you to play music, you can do it live, play music, it doesn't get all compressed and lousy sounding. So that that's Riverside. It's fantastic. I love this. There. Let's just wrap it up now

03:46

that we've given them the tools that they need already. There you go. All right.

03:51

For the listeners out there, Charli, give us a little background on who you are.

03:56

Well, I am the founder and CEO of empowering brands. It's a digital media marketing services company. And the media brand is empowering pumps and equipment. And I've been doing that for 10 years. And this June. And so what that means is I've been sharing content for engineers, operators and maintenance personnel. So that's, I guess what I do, I'm also a mom, I have three wonderful children, a husband that puts up with me and works in the business, and then works at another business as well. So you know, just a lot going on. I love the industry fell in love with it a long time ago. And yeah, that's me in a nutshell. Okay. I

04:34

got a question. I understand pumps. I got what's the equipment side? I mean, that could be just pretty much anything.

04:41

Yeah, it really is. It's so you know what's connected to it. So when I learned, you know, motor driven systems was a term that came around several years ago, and I realized, you know, something has to connect those two. And now today when we're talking about IoT, I mean, it could really be anything sensors, computer systems, but we're Talking pumps, Valve seals, you know, those those typical parts of the equipment?

05:06

I gotta put you in contact with a sealed company?

05:09

Yes, yes, I love seal. So you can see it back here as well. I don't know if you can see it, it is fluid sealing Association. They really were great at helping me in my personal development. So shout out to FSA.

05:25

There you go. I have it. That's it for a shameless shout out. Okay. All right. One of the topics that I'm just absolutely, and I and I love it. And from my perspective there, Charli is I believe that through marketing, through creative marketing through a, I guess, proactive type marketing, and then the strategies around it, right. I think it's just sort of feeds into the sales. And its sales is just a confirmation of what your marketing is. And that's why I'm very passionate about marketing. And I think that, especially today in this COVID world, I don't know, I think that companies are struggling to figure out how to increase sales, but they're not willing, or they're not entertaining to a certain extent, that marketing element. Can you explain a little bit about that? And why marketing is important?

06:16

Yeah, well, you nailed it, if you do it, right. Marketing does feed sales, and vice versa. Right. So sales needs to also talk with marketing and get things done, I find that it's always been a struggle. I mean, I started off selling advertising. And I would wonder why in the world, can't they get this ad and that newsletter today? I just sold it I and you know, here's the creative? And what we find is those things are already set in place. Right? marketers, they think of things in the strategy behind it, and plan it out. And that's what we need to get to know i think that that's what we're lacking. Is that conversation with what are we trying to accomplish? Yes, what the sales team is trying to accomplish. But even you know, what is the business strategy as a whole, marketers may not have that information. And so a lot of the times we're not at the table, you know, being on both sides, marketing, and media, I've seen that we're kind of pushed away from that business strategy. Like it's a secret, and we don't want anybody to know it before we say so. So why, why? Yeah. Why? I think I honestly think it's because people don't understand marketing, and its value and how it works. So I've talked a lot about the technical side of marketing. And it's because, you know, just like I said, I didn't know what goes into putting a newsletter together, when I was selling advertising, my job was to talk to the people and get them interested. It wasn't, you know, you know, making things you know, fit into this strategy, or campaign or plan to create results, you know, that, like you talked about leads coming back to me, I thought I had to do that all myself, right. I'm a salesperson, I gotta go out there, and get that lead all by myself. And what we know, especially today, with the things that we can measure is that marketing can help the sales team and it does. And if you're doing it, right, you're making a guess a funnel is the best word for that for your sales team. See,

08:15

I look at it this way to me personally, if I'm interested in buying something, right. I don't care what it is. It's just, here's a behavior that I always go through, what do I do? And I think 80 I think the stats are like 85 90%. It's only getting more and more, I'll go out, and I'll try to find information about that particular product. I'll do my pre sales, you know, exercise and efforts before I even call you. Absolutely, that to me is marketing. I'm going to look for that material out on the worldwide web. And I'm going to educate myself, and it's going to be your marketing material that's educating me. And then I'm going to pick up the phone. Hello, Charli, I'm interested in your pump. And I think that I want this pump that pump and all you have to do is saying, You know what? We've got you covered, Scott, you're bald, you're ugly. Yeah, we got you covered. We got a good pump for you. And so that's how I look at it. Do you agree?

09:19

Yeah, absolutely. And I think even more so today. You know, I started my I guess I started industry 18 years ago, and completely what to do baby.

09:33

Charli, she's

09:34

two. No, no, I'm 40 and I just turned 40. So you know that to let everybody know. Oh, no, but I love it, um, life. But anyway, so definitely different. I think that I have a great grasp on kind of this baby boomer world, kind of going into the millennials. I'm the first millennial if you will at 81. And so understanding that and understanding What marketing looks like today, it is different and you have to learn it, you have to be willing to take risk and willing to get out of your comfort zone is a better way to say that right? Like, make sure they learn. Yeah, right. That risk, you know, I think, especially in the engineering world, very risk averse. And once all the details before you go forward, it took it took a long time, I mean, 10 years, I've been teaching people how to use social media, I remember some of the first things that I did was, you know, make sure you complete your profile 100% on LinkedIn, you know, and then, you know, fast forward 10 years, and they're just now really like, okay, I might need to get online and use, you know, this for good for marketing for results. So, I think it's learning. Yeah.

10:49

It's, it's like, it's like pushing rope uphill, sometimes, I don't, maybe it's just me. But it just seems like it's like, it's a no brainer, nobody's gonna die, get out there and put yourself out there, nobody's gonna sit there and go, Oh, geez, Charli, you sit, um, and then you wiggled your head, and nobody's like that. Nobody, nobody listened to me.

11:13

So also, I think, you know, it's that understanding of it and trying to teach a social element of something to people who maybe don't want to be social. So we have to educate people. Right? Like, we have to tell them, this is why we're doing this, this is going to, you know, get your technology out there, this is going to better that pump industry, whatever that y is for people, we have to explain that in a way, which is, you know, one of my things that I've been learning is how to better communicate to the engineering market, for example, but also the operators and and, you know, C suite in these manufacturing companies, it's a different language. And, you know, I've, you know, of course, we go in and internalize, okay, how can I be better? But also, you know, getting in front of those groups is really a challenge.

12:06

Yeah, it's, it is a learning experience. And I understand that it's a learning opportunity. And I think that there is some unfortunate baggage that exists with marketing, maybe it just is. But in my short period of time, and doing all of this, I've grown to truly respect and value, the science behind marketing, and how you might phrase a statement or how that information and given the fact that and I'll be the first to admit, I can be pretty anti social, and you say to yourself, Scott, you got a damn podcast? And I said, Yeah, but I'm still can be pretty anti social, and I'm gonna do everything I can. And I will go online, and I will search and that's where you need to be, you need to have that information. If you don't have that information out there, Charli, nobody's gonna find you, you can have the data for cancer.

12:56

Yeah, and I'll just add, you made me think about this. You know, one of the best people to do an interview, in my opinion, is an engineer or product manager, somebody that really knows the details. So I would walk around these trade shows, and I would love you know, that first meeting, and they're like, uncomfortable, like, what are you gonna ask me to do you know, and then you ask them about their product. And they can go on for days, and like, remember all the details. So I think one of the best Yeah,

13:22

but come on, man. There's a deep dive that happens there, right? It's like, hey, that's just going deep dive into that like, and that Phillips head screwdriver, stainless steel, and you're like, Wow,

13:36

well, that's why they need storytellers and marketers to shape it up. Right. That's where we come in.

13:41

So let's just say I want to break in and, and a listeners out there saying, I like what Charli's saying. She's, she's spot on. I want to get this information to the C suite. What do I do?

13:55

Yeah, so that's a challenge. I said, and I think we do have some examples of things that work. And so doing the research, having mentors and different people that can get you into the room, I think is really important. But also, and I think this has have has really been the case all the time, you have to really find Okay, what is the ROI? What is it? What can you present, what is the measurable results that you have gotten, but it's kind of a chicken and egg kind of thing, right? Sometimes we need, you know, the C suite to allow us to do marketing to then give them the results, but looking for smaller campaigns that you can do smaller. You know, I always like to interview someone and say, that's kind of my in, okay, if I interview them, and they personally get feedback and engagement on their posts that we create for them, it's gonna resonate with them a little bit more. So there's a lot of strategy and different ways you can do it. But at the end of the day, what they're looking at is a business strategy, and you've got to find a way to put that together as a marketer to present That to them, that's going to say, Okay, this is how we're going to better the business, this is how I can bring you leads, this is what I've seen as a successful tool used somewhere else. And so if you can do that, then they're going to be more willing to listen to you. But honestly, we've got to get to that C suite. And, and, and talk to them about opening up to this idea of using marketing tools. And, you know, I think that we're doing that here by having these conversations, but for the marketer out there, it really is about writing it down, putting together these presentations, and, and believing that it works. And so if you don't believe it yet, go ahead and do a campaign maybe not and, you know, ad campaigns are where you have to spend the dollars, but look at what you can do on social media and prove it to them that this works.

15:49

I think that there's a need, and I agree with you 100%, I believe that there is a necessity to align marketing with sales and be beat up together. So if I created a campaign over here in marketing, and see how it feeds into sales, and make that solid link, then I think you could say, we did this, it opened up these opportunities, which enclosed these deals. And I think that that's, that's powerful. But we always get you know, nobody, nobody Yeah,

16:21

and if you if you get somebody on your team, Brian, I think this is something that marketers really need to strive to do is to make those personal relationships on their team. And so, okay, you know, what this salesperson is trying to accomplish? How can you help them? How can you be there to generate a campaign that's going to, you know, lead to success for them. And so look for something like that look, for somebody that's like, going to believe in this with you, somebody who's active on social is a good idea to kind of pick their brain, but overall, we're looking for a sales strategy, which is generating leads that leads to business. And if you can influence that, you have an idea, don't hold it to yourself, go ahead, and, you know, show them and you're gonna, you're gonna see that they're gonna start leaning on you and leaning on you, because you're creating results.

17:08

But you know, Charli, nobody wants it. I mean, it's, it's the, I don't know, I work for free. Yeah, but it's, it's the stepchild is like, Oh, I did marketing, and I don't want to listen, or whatever. And that's it, there's a lot of heavy lifting that has to go on with that. And, and to get to that point of, of aligning and saying, Hey, this is just telling you, nobody's gonna find your deal. If you're not out there. You're not gonna sell much? You know,

17:37

you're, you're saying that, and I am thinking of this conversation with a VP of Sales who was was talking about one of their kind of project engineers. And he was like, Well, she's really just marketing. And I was like, blown away, first of all, your dad? Yes, but, but marketing, it's just as technical. I mean, I know it's different, a different technical, but it's a skill, right? It is a skill that you have to learn. And there's a lot of different pieces at play. And I think that again, I think people just don't understand the value of marketing in and what it can do to the bottom line, just like a new product launch. If you've got a great campaign on an old product, then you can really make a difference for the company. And so getting people to get out of that mindset of just marketing is, is the biggest conversation that you know, I'm having these days.

18:33

You know, I'll be a truth be told I was probably one of those guys that just like, yeah, marketing, what the heck, I'm sales, you know, when, in a past life, and I'm sorry to say that Charli, and, and I'm coming on this podcast is like, here it is. But what I did, when I started going down this road, I realized that a lot of the tools that are available to market, the powerful, and they're user friendly, you're not going to sit there and think that I've got to learn code, or you got to do all this. There's some really creative and innovative tools out there to up your marketing game that can truly bring in value. That to me, they're not that expensive, too. That just blows me away.

19:17

Yeah, just like the podcast tool, right? Like 13 years ago, I was talking to somebody who had a podcast, I'm like, I bet that was like a lot of equipment, you know, very complicated. Editing was not a thing that could be done easily. So So we've advanced a lot and that's just one example. Definitely marketing tools, your CRM that you've got that can feed into all these different systems. We can measure these things and we can create these flowcharts if you want to call it that or whatever that kind of pushes it through to the sales team. And and then you can measure and look back and say, Okay, what do we want to do? How do we want to adjust it? So there's definitely tools like that. Even social media, you know, I love the social media.

20:02

So I've read a couple of books. And I, again, like I said, I didn't know too much about it. So I went down this journey. And I, of course, I educated myself and and then I, I started collaborating with people like you and others. And I'm learning, right, I'm trying. And what I've figured out is the level of sophistication that can be deployed at your marketing, and it's not it, and it's science. It's based off a science, right? I just didn't realize how much it was like, again, why just, you know, like, how important a header is. I don't know, I don't know how important, but it's everything. So I just, and, you know, listeners out there don't, don't, don't poopoo this man, this is important stuff. It is? Well, I like it.

20:43

Well, I think about the example with the Coca Cola, billboards or whatever. Anytime I see like the picture of a Coca Cola, I want a Coca Cola. So it's advertising, but it's because of that whatever feeling that they have created in you. And one of the things that we have to do as marketers is create a feeling of, you know, you know, we need this or, or they need this or this is important. And so how do you do that in these very, you know, technical industries. But these industry, especially the pumps and equipment, industries, they are, they're so vital to life. You know, we talk about water and power, and especially today when it's snowing here in Alabama, I just say that is that's the story, we have to tell about the people behind the scenes, the essential workers that are out there, creating these products. That's

21:36

a truth bomb, baby, that is a truth bomb, I am all about the human side, you know, pre virus, Charli pre virus. It was the same stuff like as he said, it was just it didn't. But in the in the world of virus, I find that people are far more vulnerable. There is a human side of it. And I and I think that we forget, we forget that all of this industry stuff that we're talking about down to the pumps, there's a human component. And I like that

22:07

idea. Absolutely. It's my favorite part. I think that I created this empowering pump. So we created that we share stories, we highlight industry, people all of the time. And that's why I'm I think we're different because of that reason.

22:26

All right. Charli Matthews is her name. Empowering brands, I love that

22:35

every day. Love it.

22:37

Thanks for having me. All right,

22:39

we're gonna have all her contact. So don't come to me and say, Scott, I can't get ahold of Charli, you're lying. I'm gonna have all of her stuff out on industrial talk.com. Now, I'm looking at your form here and you got a free giveaway of some sort. Can you explain a little bit about that?

22:54

That's right. tag us and mention that you heard us on this since this podcast and we're gonna give away an empowering women swag bag. So take a look at that. Same awesome, Scott.

23:06

Yeah, see? I like that, man. That is very, very, very cool. All right, let's Miss thank you very much for joining the industrial talk podcast. I love remember. Marketing, baby marketing. Do not shy away from marketing. Where you're going to upset Charli, you don't want to upset Charli. You don't want to upset me either. All right. Thank you very much for joining the industrial talk podcast. We're gonna have another great interview right around the corner. So stay tuned. You're listening to the industrial talk Podcast Network.

The post Ms. Charli Matthews with Empowering Brands Talks about Building Communities and Culture through Marketing appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Kathy Henrich, CEO of the Milwaukee Tech Hub Coalition about “Transforming the Workforce of the Future and Bringing Regional and Personal Prosperity”! Get the answers to your “Digital Transformation Education” questions along with Jennifer's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Jennifer and the wonderful team at the University of Wisconsin-Milwaukee and how you can up your Digital Transformation learning game through CSI by the links below. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

KATHY HENRICH'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/jennifer-abele-2859684/

Company LinkedIn: https://www.linkedin.com/school/uwmilwaukee/

Company Website: https://uwm.edu/

CSI AND MARY BUNZEL'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/marytbunzel/

Company LinkedIn: https://www.linkedin.com/school/uwmilwaukee/

Company Website:  https://uwm.edu/csi/

PODCAST VIDEO:

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Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

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The post Ms. Kathy Henrich with Milwaukee Tech Hub Coalition talks about Transforming the Workforce of the Future appeared first on Industrial Talk.