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	<title>IOT &#8211; Industrial Talk</title>
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		<title>Javier Garcia Lopez with i4-Tech</title>
		<link>https://industrialtalk.com/episodes/javier-garcia-lopez-i4-tech/</link>
					<comments>https://industrialtalk.com/episodes/javier-garcia-lopez-i4-tech/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 12 Mar 2025 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/javier-garcia-lopez-i4-tech/</guid>

					<description><![CDATA[<p>Scott MacKenzie hosts an industrial talk podcast featuring Javier Garcia Lopez, co-founder of i4Tech, a company based in Singapore with a focus on Industry 4.0 in Southeast Asia. Javier discusses the challenges and opportunities in the region, emphasizing the importance of breaking the barrier to entry for manufacturing digitalization projects. He highlights i4Tech's solution, ActivaSuite, which allows for scalable and composable data collection and application development. Javier also touches on the role of AI in manufacturing, noting the increased interest and the need for practical, business-focused solutions. The conversation concludes with Scott encouraging listeners to reach out for further discussions and support.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/javier-garcia-lopez-i4-tech/">Javier Garcia Lopez with i4-Tech</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/30cc2a91-0dd8-4dc2-89aa-4889d80649ff"></iframe></div><div>
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<div>
<p>Scott MacKenzie hosts an industrial talk podcast featuring Javier Garcia Lopez, co-founder of i4Tech, a company based in Singapore with a focus on Industry 4.0 in Southeast Asia. Javier discusses the challenges and opportunities in the region, emphasizing the importance of breaking the barrier to entry for manufacturing digitalization projects. He highlights i4Tech's solution, ActivaSuite, which allows for scalable and composable data collection and application development. Javier also touches on the role of AI in manufacturing, noting the increased interest and the need for practical, business-focused solutions. The conversation concludes with Scott encouraging listeners to reach out for further discussions and support.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Connect with Javier Garcia Lopez on LinkedIn or through the i4Tech website.</li>
<li>[ ] Explore the i4Tech solutions and their approach to helping manufacturers in Southeast Asia adopt Industry 4.0.</li>
<li>[ ] Consider attending the IoT Solutions World Congress event in Barcelona in May to learn more about industry 4.0 and connected asset solutions.</li>
</ul>
<h2>Outline</h2>
<h3>Introduction and Overview of Industrial Talk Podcast</h3>
<ul>
<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and trends.</li>
<li>Scott highlights the importance of adoption and efficiency in industry 4.0 and 5.0 technologies.</li>
<li>Scott mentions the upcoming IoT Solutions World Congress in Barcelona, May 13-15, and encourages listeners to attend.</li>
<li>Scott invites listeners to amplify their messages and podcasts on the Industrial Talk platform.</li>
</ul>
<h3>Introduction of Javier Garcia Lopez and i4Tech</h3>
<ul>
<li>Scott introduces Javier Garcia Lopez, co-founder of i4Tech, and their solution, ActivaSuite.</li>
<li>Javier shares his background, including his education, work experience in Europe, and move to Southeast Asia.</li>
<li>Javier discusses the founding of i4Tech during the COVID-19 pandemic and their focus on accelerating Industry 4.0 in Southeast Asia.</li>
<li>Javier explains the challenges and opportunities in the region, highlighting the technical knowledge and business-friendliness of countries like Vietnam, Malaysia, and Indonesia.</li>
</ul>
<h3>i4Tech's Approach to Industry 4.0 and Activa Sweet</h3>
<ul>
<li>Javier describes the initial frustration with traditional digitalization projects and the need for a more scalable and composable approach.</li>
<li>i4Tech's solution, ActivaSuite, aims to break the barrier to entry for Industry 4.0 projects by offering a phased and scalable approach.</li>
<li>Javier explains the importance of starting with clear business problems and using a unified data model for future applications.</li>
<li>The company focuses on making Industry 4.0 solutions accessible and efficient for manufacturers in Southeast Asia.</li>
</ul>
<h3>Challenges and Solutions in Digitalization Projects</h3>
<ul>
<li>Javier discusses the challenges of change management and the importance of involving business users early in the process.</li>
<li>He emphasizes the need for clear communication and avoiding technical jargon to ensure adoption.</li>
<li>Javier shares examples of successful projects, such as digitalizing quality inspection processes and energy management, completed in six to eight weeks.</li>
<li>The company provides ongoing support and development to ensure the sustainability of digitalization projects.</li>
</ul>
<h3>Future of Manufacturing and AI</h3>
<ul>
<li>Javier highlights the growing interest in AI and its impact on manufacturing, noting the confusion and hype around the term.</li>
<li>He discusses the importance of having a solid data backbone and digitalizing business processes before implementing AI solutions.</li>
<li>Javier mentions an upcoming seminar in Bangkok on implementing AI solutions for manufacturing, in collaboration with an Italian university.</li>
<li>The seminar will cover both traditional machine learning and generative AI, aiming to provide practical insights for manufacturers.</li>
</ul>
<h3>Conclusion and Contact Information</h3>
<ul>
<li>Scott and Javier discuss the importance of finding the right partners and companies to help navigate the digitalization journey.</li>
<li>Javier provides his contact information, encouraging listeners to reach out on LinkedIn or through the i4Tech website.</li>
<li>Scott reiterates the support and resources available on the Industrial Talk platform for manufacturers and industry professionals.</li>
<li>The conversation concludes with a reminder of the upcoming IoT Solutions World Congress and the importance of staying connected and informed.</li>
</ul>
</div>
</div>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
</div>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>JAVIER GARCIA LOPEZ'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/javier-garcia-lopez-25197724/" target="_blank" rel="noopener">https://www.linkedin.com/in/javier-garcia-lopez-25197724/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/i4tech/" target="_blank" rel="noopener">https://www.linkedin.com/company/i4tech/</a></p>
<p><strong>Company Website:</strong> <a href="https://i4-tech.io/" target="_blank" rel="noopener">https://i4-tech.io/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe title="Javier Garcia Lopez | i4Tech | Activa Suite allows for scalable and composable data collection" width="500" height="281" src="https://www.youtube.com/embed/XUz7J4_IUiQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a></p>
<p><strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a></p>
<p><strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&campaign=advocacy&blaid=4580765" target="_blank" rel="noopener">HERE</a>.</p>
<p><strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a></p>
<p><strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img fetchpriority="high" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/javier-garcia-lopez-i4-tech/">Javier Garcia Lopez with i4-Tech</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<enclosure url="https://podcasts.captivate.fm/media/e06bf082-c48b-452f-9815-59260faabe22/Javier-Garcia-Lopez-Conversation-Mp3.mp3" length="47132783" type="audio/mpeg" />

			</item>
		<item>
		<title>Maria Pardo and Andres Artigas with Integra Tecnologia</title>
		<link>https://industrialtalk.com/episodes/maria-pardo-and-andres-artigas-with-integrainnovation/</link>
					<comments>https://industrialtalk.com/episodes/maria-pardo-and-andres-artigas-with-integrainnovation/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 21 Jan 2025 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/maria-pardo-and-andres-artigas-with-integra-tecnologia/</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at IoT Solutions World Congress and talking to Maria Mateo Pardo and Andres Mallada Artigas with Integra Tecnologia about "Solutions for smart cities and smart resorts".</p>
<p>Scott MacKenzie hosts a podcast episode from the IoT Solutions World Congress in Barcelona, Spain, featuring Andres Malara and Maria Interact from Integra. They discuss the concept of a "smart ski resort," which involves integrating IoT and AI technologies to enhance efficiency and user experience across various resort facilities, including gondolas and lodging. The smart solutions aim to optimize energy consumption, improve safety with SOS buttons, and provide real-time insights for better decision-making. The project in Formula saved 30% energy by managing gondola speeds based on passenger numbers. Contact details for Integra are provided for those interested in learning more.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/maria-pardo-and-andres-artigas-with-integrainnovation/">Maria Pardo and Andres Artigas with Integra Tecnologia</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/fb58cbf4-c1c1-4b4b-8534-430cbae42292"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Maria Mateo Pardo and Andres Mallada Artigas with Integra Tecnologia </strong>about &#8220;Solutions for s<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">mart cities and smart resorts</span>&#8220;<strong>.</strong></p>
<div>
<p>Scott MacKenzie hosts a podcast episode from the IoT Solutions World Congress in Barcelona, Spain, featuring Andres Malara and Maria Interact from Integra. They discuss the concept of a &#8220;smart ski resort,&#8221; which involves integrating IoT and AI technologies to enhance efficiency and user experience across various resort facilities, including gondolas and lodging. The smart solutions aim to optimize energy consumption, improve safety with SOS buttons, and provide real-time insights for better decision-making. The project in Formula saved 30% energy by managing gondola speeds based on passenger numbers. Contact details for Integra are provided for those interested in learning more.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Reach out to Andres to learn more about the smart ski resort solution.</li>
<li>[ ] Reach out to Maria to discuss IoT technology applications for smart ski resorts.</li>
</ul>
<h2>Outline</h2>
<h3>Introduction to the Podcast and Event</h3>
<ul>
<li>Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, emphasizing the focus on industry innovations and professionals.</li>
<li>Scott thanks the listeners for their support and highlights the importance of industrial professionals in solving global problems.</li>
<li>The podcast is broadcasting from the IoT Solutions World Congress in Barcelona, Spain, showcasing the event's significance and the caliber of professionals attending.</li>
<li>Scott encourages listeners to mark their calendars for next year's event, describing it as a must-attend for industry enthusiasts.</li>
</ul>
<h3>Introduction of Guests Andres and Maria</h3>
<ul>
<li>Scott introduces Andres and Maria, who are in the &#8220;hot seat&#8221; to discuss smart ski resorts.</li>
<li>Andres and Maria have previously showcased a smart vehicle at the event, and this year they have a smart gondola in their booth.</li>
<li>Scott asks Maria to provide a background on herself, and she shares her experience as a project manager in IoT and her current role as a Data Service Specialist.</li>
<li>Andres introduces himself as the technical lead project manager in IoT at Integra, with a background in telecommunications.</li>
</ul>
<h3>Explanation of Smart Ski Resorts</h3>
<ul>
<li>Andres explains that a smart ski resort involves connecting all parts of the resort, including restaurants and hotels, to enhance efficiency and user experience.</li>
<li>Maria adds that smart technology can help optimize gondola speeds based on the number of people, improving efficiency and user experience.</li>
<li>Andres emphasizes the importance of insights over just data, explaining how monitoring various variables can lead to better decision-making.</li>
<li>The discussion highlights the broader impact of smart technology on the resort's efficiency and sustainability, reducing environmental impact.</li>
</ul>
<h3>Deployment and Benefits of Smart Solutions</h3>
<ul>
<li>Andres discusses the challenges of deploying smart solutions in ski resorts, including the need for wireless technology to cover large areas.</li>
<li>Maria explains the timeline for deploying a smart solution, estimating it takes three to four months to set up the network and install sensors.</li>
<li>Andres shares that the first project was implemented in a ski resort in Formula, saving 30% energy compared to the previous year.</li>
<li>The savings are attributed to optimized gondola speeds and other energy-saving measures based on real-time data.</li>
</ul>
<h3>User Experience and Future Prospects</h3>
<ul>
<li>Scott asks about the user experience benefits of smart technology, and Maria mentions that users appreciate the intelligent and seamless experience.</li>
<li>Andres explains the regulatory challenges of fully automating gondola speeds but emphasizes the importance of real-time data for better decision-making.</li>
<li>Scott expresses his enthusiasm for smart solutions and asks how listeners can get in touch with Andres and Maria.</li>
<li>Andres provides the contact information for Integra, encouraging listeners to reach out for more information on their smart solutions.</li>
</ul>
<h3>Conclusion and Call to Action</h3>
<ul>
<li>Scott wraps up the conversation, reiterating the benefits of smart solutions for cities and ski resorts.</li>
<li>He encourages listeners to reach out to Andres and Maria for more information and to stay tuned for future conversations on the Industrial Talk Podcast.</li>
<li>Scott thanks the listeners for their continued support and emphasizes the importance of celebrating industry professionals.</li>
<li>The podcast concludes with a reminder to mark next year's IoT Solutions World Congress on the calendar.</li>
</ul>
</div>
<div>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
</div>
<h2>MARIA MATEO PARDO'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/maria-mateo/" target="_blank" rel="noopener">https://www.linkedin.com/in/maria-mateo/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/integra-estrategia-tecnologia/" target="_blank" rel="noopener">https://www.linkedin.com/company/integra-estrategia-tecnologia/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.integrainnovation.com/" target="_blank" rel="noopener">https://www.integrainnovation.com/</a></p>
<h2>ANDRES MALLADA ARTIGAS' CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/andresmallada/" target="_blank" rel="noopener">https://www.linkedin.com/in/andresmallada/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Andres Artigas | Maria Pardo | Integra Tecnologia | Solutions for Smart Resorts" width="500" height="281" src="https://www.youtube.com/embed/CykPcCi-GXk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/maria-pardo-and-andres-artigas-with-integrainnovation/">Maria Pardo and Andres Artigas with Integra Tecnologia</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<title>Preston Johnson with Cutsforth</title>
		<link>https://industrialtalk.com/episodes/preston-johnson-with-cutsforth/</link>
					<comments>https://industrialtalk.com/episodes/preston-johnson-with-cutsforth/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 06 Jan 2025 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/preston-johnson-with-cutsforth/</guid>

					<description><![CDATA[<p>Scott MacKenzie hosts the Industrial Talk podcast, celebrating its success and encouraging listeners to share their stories and technology. He introduces Preston Johnson from Cutsforth, who discusses their asset management platform, Insight CM. Insight CM integrates various condition monitoring technologies, such as vibration, lubrication, and thermography, to provide a comprehensive view of equipment health. Preston emphasizes the importance of understanding asset failure modes and leveraging data to predict and plan maintenance. He highlights the benefits of workforce optimization, increased uptime, and reduced maintenance costs. Roadblocks include resource constraints, IT integration, and leadership buy-in. Preston provides contact information for further inquiries.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/preston-johnson-with-cutsforth/">Preston Johnson with Cutsforth</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/da6a3e7d-c647-45cd-acb4-35891b432629"></iframe></div><div>
<p>Scott MacKenzie hosts the Industrial Talk podcast, celebrating its success and encouraging listeners to share their stories and technology. He introduces Preston Johnson from Cutsforth, who discusses their asset management platform, Insight CM. Insight CM integrates various condition monitoring technologies, such as vibration, lubrication, and thermography, to provide a comprehensive view of equipment health. Preston emphasizes the importance of understanding asset failure modes and leveraging data to predict and plan maintenance. He highlights the benefits of workforce optimization, increased uptime, and reduced maintenance costs. Roadblocks include resource constraints, IT integration, and leadership buy-in. Preston provides contact information for further inquiries.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Understand the client's critical assets and failure modes.</li>
<li>[ ] Identify the appropriate sensors to detect developing defects.</li>
<li>[ ] Integrate the Insight CM platform with the client's existing data sources and systems.</li>
<li>[ ] Develop prognostic capabilities to predict remaining useful life of equipment.</li>
<li>[ ] Provide a business case and justification for implementing the Insight CM solution.</li>
</ul>
<h2>Outline</h2>
<h3>Introduction and Overview of Industrial Talk Podcast</h3>
<ul>
<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry innovations and trends.</li>
<li>Scott thanks listeners for their support, highlighting the podcast's success and its mission to celebrate leaders in the industrial sector.</li>
<li>Scott discusses the exciting developments expected in 2025, including innovation, technology, and solutions in various industries.</li>
<li>The podcast aims to promote companies passionate about success and to provide a platform for sharing insights and solutions.</li>
</ul>
<h3>Introduction of Preston Johnson and Cutsforth</h3>
<ul>
<li>Scott introduces Preston Johnson from Cutsforth, focusing on asset management and the importance of managing assets effectively.</li>
<li>Scott reflects on the success of the previous year, mentioning the numerous interviews with industry leaders and the global broadcasts.</li>
<li>Scott encourages listeners to create and share their stories, emphasizing the importance of amplifying messages through the Industrial Talk platform.</li>
<li>The podcast aims to support listeners in their success by providing a platform for sharing technology and solutions.</li>
</ul>
<h3>Preston Johnson's Background and Cutsforth's History</h3>
<ul>
<li>Preston Johnson shares his extensive experience in the industrial instrumentation business, including his time at National Instruments.</li>
<li>Preston discusses his journey in condition monitoring and predictive maintenance, starting in the early 2000s.</li>
<li>Cutsforth's acquisition of the Insight CM software in 2022 is highlighted, expanding their business from generator support to a predictive maintenance platform.</li>
<li>Preston provides a brief history of Cutsforth and their involvement in various industries, including power generation and generator support.</li>
</ul>
<h3>Insight CM Software and Its Unique Features</h3>
<ul>
<li>Preston explains the vision behind Insight CM, focusing on leveraging multiple condition monitoring technologies.</li>
<li>The software was developed in response to a large power generation company's need for fleet-wide condition monitoring across various technologies.</li>
<li>Insight CM's ability to digitize and compare trends from different technologies, such as vibration, lubrication, and temperature, is emphasized.</li>
<li>The software aims to identify defects in equipment by collaborating and comparing data from different monitoring technologies.</li>
</ul>
<h3>Implementation of Insight CM and Typical Steps</h3>
<ul>
<li>Preston outlines the typical implementation steps for Insight CM, starting with understanding the assets in the plant.</li>
<li>The importance of identifying failure modes and selecting appropriate sensors to detect defects is discussed.</li>
<li>Preston explains the process of understanding the performance and defects in equipment through various sensors and data acquisition systems.</li>
<li>The software's ability to normalize and trend data from multiple sensors to provide actionable insights is highlighted.</li>
</ul>
<h3>Challenges and Benefits of Implementing Insight CM</h3>
<ul>
<li>Preston discusses the challenges clients face in justifying the investment in continuous monitoring systems.</li>
<li>The potential benefits of workforce optimization and increased equipment uptime are highlighted.</li>
<li>The importance of leadership buy-in and the integration of IT and OT systems to support the implementation is emphasized.</li>
<li>Preston mentions the potential for reduced maintenance costs and improved safety through early detection and mitigation of defects.</li>
</ul>
<h3>Prognostics and Predictive Maintenance</h3>
<ul>
<li>Preston introduces the concept of prognostics, which involves predicting the remaining useful life of equipment.</li>
<li>The challenge of predicting the trajectory of equipment degradation and the role of physics-based models in this process is discussed.</li>
<li>The potential for advanced statistics and artificial intelligence to enhance prognostics is mentioned.</li>
<li>The importance of understanding the specific failure modes and degradation patterns of equipment is emphasized.</li>
</ul>
<h3>Roadblocks and Future Directions</h3>
<ul>
<li>Preston identifies the main roadblocks to implementing online monitoring systems, including resource constraints and the need for subject matter experts and IT support.</li>
<li>The importance of leadership buy-in and the integration of IT and OT systems is reiterated.</li>
<li>The potential for supply chain optimization and improved financial performance through better asset management is highlighted.</li>
<li>Preston discusses the exciting developments in the field, including the integration of artificial intelligence and advanced analytics.</li>
</ul>
<h3>Conclusion and Contact Information</h3>
<ul>
<li>Scott summarizes the key points of the conversation, emphasizing the importance of asset management and the potential benefits of Insight CM.</li>
<li>Preston provides his contact information for listeners interested in learning more about Cutsforth and Insight CM.</li>
<li>Scott thanks Preston for the insightful conversation and encourages listeners to reach out for further discussions.</li>
<li>The podcast concludes with a call to action for listeners to stay engaged and continue the conversation in the coming year.</li>
</ul>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>PRESTON JOHNSON'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/prestontoddjohnson/" target="_blank" rel="noopener">https://www.linkedin.com/in/prestontoddjohnson/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/cutsforth/" target="_blank" rel="noopener">https://www.linkedin.com/company/cutsforth/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.cutsforth.com/" target="_blank" rel="noopener">https://www.cutsforth.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Preston Johnson | Cutsforth | Asset Management | Real-time operational insights" width="500" height="281" src="https://www.youtube.com/embed/znXQwpY94wE?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/preston-johnson-with-cutsforth/">Preston Johnson with Cutsforth</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Ana Diez and Oscar Vaquero Vines with ERNI</title>
		<link>https://industrialtalk.com/episodes/ana-diez-and-oscar-vaquero-vines-erni/</link>
					<comments>https://industrialtalk.com/episodes/ana-diez-and-oscar-vaquero-vines-erni/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 17 Dec 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/ana-diez-and/</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at IoT Solutions World Congress and talking to Ana Diez and Oscar Vaquero Vines with ERNI about "Increasing performance through innovation and digitizing business critical processes".</p>
<p>Scott MacKenzie hosts a podcast at IoT Solutions World Congress Barcelona, featuring Oscar and Anna from ERNI, a Swiss company specializing in software development for IoT and cloud solutions. ERNI does not own IP but helps clients develop and integrate software into their systems, including legacy systems. They emphasize long-term relationships and continuous improvement through Agile methodologies. In the medical sector, ERNI faces challenges with data security and resistance to cloud adoption. Trends include AI and image processing for cancer diagnostics. ERNI's approach balances innovation with practical, secure solutions, making them a valuable partner for companies seeking to enhance their technology capabilities.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/ana-diez-and-oscar-vaquero-vines-erni/">Ana Diez and Oscar Vaquero Vines with ERNI</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/859b3a7c-0087-4f47-b91d-7dd606d876bb"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Ana Diez and Oscar Vaquero Vines with ERNI </strong>about &#8220;<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Increasing performance through innovation and digitizing business critical processes</span>&#8220;<strong>.</strong></p>
<div>
<p>Scott MacKenzie hosts a podcast at IoT Solutions World Congress Barcelona, featuring Oscar and Anna from ERNI, a Swiss company specializing in software development for IoT and cloud solutions. ERNI does not own IP but helps clients develop and integrate software into their systems, including legacy systems. They emphasize long-term relationships and continuous improvement through Agile methodologies. In the medical sector, ERNI faces challenges with data security and resistance to cloud adoption. Trends include AI and image processing for cancer diagnostics. ERNI's approach balances innovation with practical, secure solutions, making them a valuable partner for companies seeking to enhance their technology capabilities.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Connect with Ana on LinkedIn</li>
<li>[ ] Connect with Oscar on LinkedIn</li>
</ul>
<h2>Outline</h2>
<h3>IoT Solutions World Congress Introduction</h3>
<ul>
<li>Scott MacKenzie introduces the podcast and its focus on celebrating industry professionals.</li>
<li>The event is held at IoT Solutions World Congress Barcelona, emphasizing its importance and relevance.</li>
<li>Scott highlights the conference as a must-attend event for the following year.</li>
<li>The conference is described as a collection of individuals solving today's industrial challenges.</li>
</ul>
<h3>Introduction of Oscar and Ana from ERNI</h3>
<ul>
<li>Scott introduces Oscar and Ana from ERNI, a company with a unique name.</li>
<li>Oscar explains that the name ERNI is an acronym for the owner's son.</li>
<li>Scott and the team discuss the benefits of attending the conference, including competition insights and trend identification.</li>
<li>Oscar emphasizes that ERNI helps companies elevate their game by making their competition better.</li>
</ul>
<h3>Background of ERNI and Its Unique Approach</h3>
<ul>
<li>Oscar shares his seven-year experience in the med tech sector and IoT.</li>
<li>Ana, an account manager, has a master's degree in telecommunications and has been with ERNI for 10 years.</li>
<li>ERNI is a Swiss company with a presence in Spain for almost 13 years.</li>
<li>Oscar explains that ERNI provides services to customers without developing their own IP, focusing on software and IoT solutions.</li>
</ul>
<h3>Discovery Meetings and Customer Needs</h3>
<ul>
<li>Anna discusses the importance of discovery meetings to understand customer needs and identify their technology requirements.</li>
<li>ERNI is not a product company but develops software for other companies, allowing them to work with competitors.</li>
<li>Scott inquires about the integration of legacy systems with new solutions, and Oscar explains the challenges and solutions.</li>
<li>The team emphasizes the importance of long-term relationships with customers to provide continuous support and improvement.</li>
</ul>
<h3>Medical Industry Trends and Challenges</h3>
<ul>
<li>Scott shifts the conversation to trends in the medical industry, particularly the need for custom solutions.</li>
<li>Oscar highlights the resistance to cloud-based solutions due to security concerns.</li>
<li>The team discusses the challenges of ensuring data security and the traditional resistance to new technologies in the medical field.</li>
<li>Scott and the team explore the potential of AI and other technologies to improve medical processes and efficiency.</li>
</ul>
<h3>AI and IoT in the Medical Sector</h3>
<ul>
<li>Oscar and Anna discuss the potential of AI in image processing and cancer diagnosis.</li>
<li>The team compares the initial resistance to new technologies like mobile phones to the current skepticism around AI.</li>
<li>Scott emphasizes the need for standards and guardrails in the AI space to ensure reliable and effective implementation.</li>
<li>The team agrees that AI can help doctors by processing large amounts of data and improving diagnostic accuracy.</li>
</ul>
<h3>Conclusion and Contact Information</h3>
<ul>
<li>Scott wraps up the conversation, expressing his appreciation for the insights provided by Oscar and Ana.</li>
<li>The team shares their contact information for further collaboration and innovation.</li>
<li>Scott encourages listeners to attend the IoT Solutions World Congress and connect with ERNI for their expertise.</li>
<li>The podcast concludes with a reminder of the importance of innovation and collaboration in the industrial sector.</li>
</ul>
</div>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>ANA DIEZ'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/anadiezrisson/" target="_blank" rel="noopener">https://www.linkedin.com/in/anadiezrisson/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/erni/" target="_blank" rel="noopener">https://www.linkedin.com/company/erni/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.betterask.erni/" target="_blank" rel="noopener">https://www.betterask.erni/</a></p>
<h2>OSCAR VAQUERO VINES' CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/oscar-vaquero-viñes/" target="_blank" rel="noopener">https://www.linkedin.com/in/oscar-vaquero-viñes/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Ana Diez | Oscar Vaquero Vines | IoTSWC | Increasing performance through innovation and digitization" width="500" height="281" src="https://www.youtube.com/embed/yfZSf3mQmGk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/ana-diez-and-oscar-vaquero-vines-erni/">Ana Diez and Oscar Vaquero Vines with ERNI</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Tom Mack and Darin Briskman with Imply</title>
		<link>https://industrialtalk.com/episodes/tom-mack-and-darin-briskman-with-imply/</link>
					<comments>https://industrialtalk.com/episodes/tom-mack-and-darin-briskman-with-imply/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 29 Nov 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/tom-mack-and-darin-briskman-with-imply/</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at IoT Solutions World Congress and talking to Tom Mack and Darin Briskman with Imply about "Your IoT strategy begins and ends with data and ability to access the insights".</p>
<p>Scott MacKenzie hosts an industrial podcast from the IoT Solutions World Congress in Barcelona, featuring Darin and Tom from Imply. Imply specializes in real-time analytics for IoT data, offering a database that integrates data from various sources for end-to-end solutions. They emphasize the importance of collecting and analyzing data in real-time to improve efficiency and decision-making in manufacturing and other industries. They discuss the challenges of dealing with large volumes of data, the need for clean data, and the role of historical data in contextualizing current events. The conversation also touches on the importance of user-relevant data presentation and the evolving landscape of IoT and SCADA systems.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/tom-mack-and-darin-briskman-with-imply/">Tom Mack and Darin Briskman with Imply</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/23041369-f85d-4038-abfb-ab6ccbc55145"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Tom Mack and Darin Briskman with Imply </strong>about &#8220;<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Your IoT strategy begins and ends with data and ability to access the insights</span>&#8220;<strong>.</strong></p>
<div>
<p>Scott MacKenzie hosts an industrial podcast from the IoT Solutions World Congress in Barcelona, featuring Darin and Tom from Imply. Imply specializes in real-time analytics for IoT data, offering a database that integrates data from various sources for end-to-end solutions. They emphasize the importance of collecting and analyzing data in real-time to improve efficiency and decision-making in manufacturing and other industries. They discuss the challenges of dealing with large volumes of data, the need for clean data, and the role of historical data in contextualizing current events. The conversation also touches on the importance of user-relevant data presentation and the evolving landscape of IoT and SCADA systems.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Reach out to Tom (VP of EMEA at Imply) to learn more about Imply's offerings.</li>
<li>[ ] Connect with Darin (Imply) on LinkedIn to discuss potential use cases and solutions.</li>
<li>[ ] Visit Imply's website (imply.io) to download whitepapers and case studies.</li>
</ul>
<h2>Outline</h2>
<h3>Overview of Imply and IoT Data Analytics</h3>
<ul>
<li>Darin explains the concept of IoT, emphasizing the importance of data in managing physical assets.</li>
<li>The discussion highlights the two main challenges: acquiring data and utilizing it effectively.</li>
<li>Imply focuses on real-time analytics and provides a database designed for IoT, offering an end-to-end solution.</li>
<li>Scott acknowledges the importance of data and asks for more details about Imply's offerings and partnerships.</li>
</ul>
<h3>Tom's Role and Use Cases</h3>
<ul>
<li>Tom introduces himself as the VP of EMEA for Imply, responsible for sales and implementations in Europe, the Middle East, and Africa.</li>
<li>Scott inquires about the use cases and how Imply's solutions can benefit manufacturers.</li>
<li>Darin elaborates on the importance of real-time data for quality control, supply chain management, and decision-making.</li>
<li>The discussion includes the need for technical infrastructure to handle streamed data and provide real-time visualization and automated alerts.</li>
</ul>
<h3>Normalizing and Utilizing Data</h3>
<ul>
<li>Scott asks about normalizing data from multiple vendors and relationships.</li>
<li>Tom confirms that Imply can handle data from various sources, including IoT devices, climate data, and partner supply chains.</li>
<li>The importance of understanding and addressing issues in real-time is emphasized to prevent negative impacts on customers and reputation.</li>
<li>Scott inquires about customization versus standardization, and Tom explains the standardization of data collection and processing methods.</li>
</ul>
<h3>Historical vs. Real-Time Data</h3>
<ul>
<li>Scott and Darin discuss the importance of real-time data over historical data for decision-making.</li>
<li>Darin explains that while historical data can provide context, the focus should be on current data to address immediate issues.</li>
<li>Tom shares examples of clients who had to clean up historical data to make it usable for real-time analysis.</li>
<li>The discussion highlights the need for fast aggregation and roll-ups to make large volumes of data manageable for human analysis.</li>
</ul>
<h3>IoT and SCADA Systems</h3>
<ul>
<li>Scott and Darin discuss the evolution of SCADA systems and their role in managing industrial systems.</li>
<li>Tom explains the history of SCADA systems and their expansion from electrical and water systems to various industrial applications.</li>
<li>The conversation touches on the importance of data-driven decision-making in the industrial world.</li>
<li>Tom emphasizes the need for a business-driven approach to data collection and analysis.</li>
</ul>
<h3>Electric Vehicle Chargers and Consumer Data</h3>
<ul>
<li>Tom shares a case study of Wallbox, a client in Barcelona that uses Imply's solutions for electric vehicle chargers.</li>
<li>The discussion highlights the importance of real-time data for triaging and resolving issues with EV chargers.</li>
<li>Scott and Tom discuss the consumer's interest in real-time data, such as charging times and locations.</li>
<li>The conversation emphasizes the need for relevant and meaningful data presentation to improve user experience.</li>
</ul>
<h3>Data Cleanliness and Relevance</h3>
<ul>
<li>Scott and Darin discuss the importance of clean data for effective analysis.</li>
<li>Tom advises focusing on current data rather than historical data for immediate decision-making.</li>
<li>Tom shares examples of clients who had to clean up historical data to make it usable for real-time analysis.</li>
<li>The discussion highlights the need for fast aggregation and roll-ups to manage large volumes of data.</li>
</ul>
<h3>Conclusion and Contact Information</h3>
<ul>
<li>Scott wraps up the conversation by summarizing the importance of data in decision-making.</li>
<li>Tom and Darin provide their contact information for listeners interested in learning more about Imply.</li>
<li>Scott encourages listeners to reach out to Tom and Darin and to visit Imply's website for more information.</li>
<li>The podcast concludes with a reminder to put the IoT Solutions World Congress on next year's calendar and a thank you to the audience.</li>
</ul>
</div>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>TOM MACK'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/tommack1/" target="_blank" rel="noopener">https://www.linkedin.com/in/tommack1/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/imply/" target="_blank" rel="noopener">https://www.linkedin.com/company/imply/</a></p>
<p><strong>Company Website:</strong> <a href="https://imply.io/" target="_blank" rel="noopener">https://imply.io/</a></p>
<h2>DARIN BRISKMAN'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/briskmad/" target="_blank" rel="noopener">https://www.linkedin.com/in/briskmad/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Darin Briskman | Tom Mack | Imply | Your IoT strategy begins and ends with data for insights" width="500" height="281" src="https://www.youtube.com/embed/I29heqS6I0k?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/tom-mack-and-darin-briskman-with-imply/">Tom Mack and Darin Briskman with Imply</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Laia Garcia Padro with Ackcent Cybersecurity</title>
		<link>https://industrialtalk.com/episodes/laia-garcia-padro-with-ackcent-cybersecurity/</link>
					<comments>https://industrialtalk.com/episodes/laia-garcia-padro-with-ackcent-cybersecurity/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 15 Nov 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/laia-garcia-padro-with-ackcent-cybersecurity/</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at IoT Solutions World Congress and talking to Laia Garcia Padro, Security Awareness Manager at Ackcent Cybersecurity about "The human solution to cybersecurity".</p>
<p>Scott MacKenzie announces a webinar on adapting to new China tariffs in manufacturing, featuring Eric Millinger and Jorge Filio. The podcast, hosted by Scott, features Laia Garcia Padro with Ackcent discussing cybersecurity, emphasizing the human element in security. Laia, from Barcelona, explains that 90% of cyber incidents involve human error, advocating for early security integration and continuous education. She highlights the importance of unique passwords, password managers, and a security-conscious culture within organizations. Laia also mentions Ackcent's services, including auditing, monitoring, and response teams, and stresses the need for readiness against evolving cyber threats.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/laia-garcia-padro-with-ackcent-cybersecurity/">Laia Garcia Padro with Ackcent Cybersecurity</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/b7cd538d-f250-4182-9c9a-e6f79867f323"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Laia Garcia Padro, Security Awareness Manager at Ackcent Cybersecurity </strong>about &#8220;The human solution to cybersecurity&#8221;<strong>.</strong></p>
<div>
<p>Scott MacKenzie announces a webinar on adapting to new China tariffs in manufacturing, featuring Eric Millinger and Jorge Filio. The podcast, hosted by Scott, features Laia Garcia Padro with Ackcent discussing cybersecurity, emphasizing the human element in security. Laia, from Barcelona, explains that 90% of cyber incidents involve human error, advocating for early security integration and continuous education. She highlights the importance of unique passwords, password managers, and a security-conscious culture within organizations. Laia also mentions Ackcent's services, including auditing, monitoring, and response teams, and stresses the need for readiness against evolving cyber threats.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Promote the webinar and encourage attendance.</li>
<li>[ ] Provide tips on things to do and places to go in Barcelona.</li>
<li>[ ] Connect with Laia Garcia Padro on LinkedIn to learn more about the human aspect of cyber security.</li>
</ul>
<h2>Outline</h2>
<h3>Webinar Announcement and Introduction</h3>
<ul>
<li>Scott MacKenzie announces a webinar titled &#8220;Post Election Manufacturing Adapting to New China Tariffs in 2025&#8221; featuring Eric Millinger and Jorge Filio.</li>
<li>The webinar will focus on metal casting and fabrication, scheduled for Wednesday, November 20, from 12 to 1 PM Eastern Standard Time.</li>
<li>Scott emphasizes the importance of educating, collaborating, and innovating within the manufacturing market.</li>
<li>The webinar will be available on demand for those who cannot attend live, highlighting the support from Redstone Manufacturing.</li>
</ul>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
<li>Speaker 2 introduces Scott MacKenzie as a passionate industry professional dedicated to sharing innovations and trends in manufacturing.</li>
<li>Scott thanks the listeners for their support and celebrates industrial professionals for their boldness, bravery, and problem-solving skills.</li>
<li>The podcast is broadcasting from IoT Solutions World Congress in Barcelona, Spain, focusing on cybersecurity.</li>
<li>Scott introduces Laia Garcia Padro with Ackcent, the guest for the episode, and mentions her local connection to Barcelona.</li>
</ul>
<h3>Laia Ackcent's Background and Role</h3>
<ul>
<li>Laia shares her background, including her education in law, management, and psychology, and her career shift into cybersecurity.</li>
<li>She explains her current role in securing the human part of cybersecurity, emphasizing the importance of understanding risks and changing behaviors.</li>
<li>Scott and Laia discuss the human component in technology and its significance in the manufacturing industry.</li>
<li>Laia mentions that her company, Ackcent, is celebrating its 10th anniversary and she has been with the company for eight years.</li>
</ul>
<h3>The Human Component in Cybersecurity</h3>
<ul>
<li>Scott and Laia discuss the reluctance of manufacturers to address cybersecurity concerns, focusing on the human aspect.</li>
<li>Laia explains that early integration of security measures is crucial to avoid complications later on.</li>
<li>They talk about the common misconception that cybersecurity is an obstacle rather than a necessary precaution.</li>
<li>Laia highlights the importance of being aware of the risks and partnering with experts to stay updated on evolving threats.</li>
</ul>
<h3>Educating and Training Employees</h3>
<ul>
<li>Laia emphasizes the need for continuous education and awareness among employees to prevent cybersecurity incidents.</li>
<li>She discusses the challenges of changing habits, such as reusing passwords, and the importance of using tools like password managers.</li>
<li>Scott and Laia talk about the role of new hires in maintaining security culture and the importance of starting from the basics.</li>
<li>Laia stresses the importance of creating a culture where employees feel responsible and comfortable reporting security issues.</li>
</ul>
<h3>Handling Cybersecurity Incidents</h3>
<ul>
<li>Laia explains Ackcent's approach to handling cybersecurity incidents, including auditing environments for vulnerabilities and monitoring for threats.</li>
<li>She describes the role of the blue team in responding to alarms and addressing potential threats.</li>
<li>Scott and Laia discuss the importance of collaboration within the cybersecurity industry to share knowledge and address new threats.</li>
<li>Laia highlights the evolving nature of cybercrime and the need for organizations to stay vigilant and prepared.</li>
</ul>
<h3>The Role of Trusted Individuals in Cybersecurity</h3>
<ul>
<li>Scott and Laia discuss the importance of finding trusted individuals to help with cybersecurity efforts.</li>
<li>Laia mentions that Ackcent provides various services beyond her role, including auditing and monitoring.</li>
<li>They talk about the importance of having a baseline of security measures to reduce the risk of cyberattacks.</li>
<li>Laia emphasizes the need for organizations to be ready for when, not if, a cybersecurity incident occurs.</li>
</ul>
<h3>Conclusion and Contact Information</h3>
<ul>
<li>Scott wraps up the conversation by emphasizing the importance of having cybersecurity conversations and addressing the human component.</li>
<li>Laia provides her contact information and encourages listeners to reach out for more information.</li>
<li>Scott thanks Laia for her insights and encourages listeners to stay connected and informed about cybersecurity.</li>
<li>The podcast concludes with a reminder to be brave and innovative in addressing cybersecurity challenges.</li>
</ul>
</div>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>LAIA GARCIA PADRO'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/laia-garcia-padró-870790158/" target="_blank" rel="noopener">https://www.linkedin.com/in/laia-garcia-padró-870790158/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/ackcent/" target="_blank" rel="noopener">https://www.linkedin.com/company/ackcent/</a></p>
<p><strong>Company Website:</strong> <a href="https://ackcent.com/" target="_blank" rel="noopener">https://ackcent.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Laia Garcia Padro | Ackcent | The human solution to cybersecurity" width="500" height="281" src="https://www.youtube.com/embed/1WVG7gUJ3Xc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/laia-garcia-padro-with-ackcent-cybersecurity/">Laia Garcia Padro with Ackcent Cybersecurity</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Stan Schneider with Real-Time Innovations</title>
		<link>https://industrialtalk.com/episodes/stan-schneider-with-real-time-innovations-rti/</link>
					<comments>https://industrialtalk.com/episodes/stan-schneider-with-real-time-innovations-rti/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 01 Nov 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/stan-schneider-with-real-time-innovations/</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at IoT Solutions World Congress and talking to Stan Schneider, CEO at Real-Time Innovations (RTI) about "Autonomous vehicles and real solutions for the future".</p>
<p>Scott MacKenzie and Stan Schneider discuss the latest advancements in autonomous vehicles and teleoperation at the IoT Solutions World Congress in Barcelona. Schneider highlights the complexity of autonomous systems, noting that true autonomy is a spectrum and may take years to achieve. He explains the shift from traditional ECU-based vehicles to software-defined vehicles, which reduce wiring and increase computational power. Schneider also outlines RTI's role in creating intelligent, distributed systems, emphasizing the importance of low-latency, real-time data processing. He shares examples of RTI's projects, including NASA's launch control and Canada's air traffic control, and stresses the need for new architectures to handle modern challenges.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/stan-schneider-with-real-time-innovations-rti/">Stan Schneider with Real-Time Innovations</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/bde0179d-2521-4fc8-b0b8-7918d3b2956f"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Stan Schneider, CEO at Real-Time Innovations (RTI) </strong>about &#8220;Autonomous vehicles and real solutions for the future&#8221;<strong>.</strong></p>
<div>
<p>Scott MacKenzie and Stan Schneider discuss the latest advancements in autonomous vehicles and teleoperation at the IoT Solutions World Congress in Barcelona. Schneider highlights the complexity of autonomous systems, noting that true autonomy is a spectrum and may take years to achieve. He explains the shift from traditional ECU-based vehicles to software-defined vehicles, which reduce wiring and increase computational power. Schneider also outlines RTI's role in creating intelligent, distributed systems, emphasizing the importance of low-latency, real-time data processing. He shares examples of RTI's projects, including NASA's launch control and Canada's air traffic control, and stresses the need for new architectures to handle modern challenges.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Connect with Stan Schneider on LinkedIn.</li>
<li>[ ] Follow up with Stan via email at stan@rti.com.</li>
</ul>
<h2>Outline</h2>
<h3>IoT Solutions World Congress Introduction</h3>
<ul>
<li>Scott MacKenzie welcomes listeners to the Industrial Talk podcast, emphasizing its focus on industry professionals and innovations.</li>
<li>The podcast is broadcasting live from IoT Solutions World Congress in Barcelona, Spain, highlighting the importance of attending the event.</li>
<li>Scott introduces Stan Schneider, a frequent guest on the podcast, and sets the stage for their discussion.</li>
<li>Stan acknowledges the invitation and expresses his appreciation for being on the podcast.</li>
</ul>
<h3>Discussion on Autonomous Vehicles and Teleoperation</h3>
<ul>
<li>Stan mentions his session on data-centric technology for teleoperation, focusing on automotive systems and autonomous vehicles.</li>
<li>Scott and Stan discuss the complexity and sophistication of autonomous vehicle code and the importance of cybersecurity.</li>
<li>Stan explains the concept of autonomous vehicles and the varying levels of autonomy, using the example of different environments like snow or dirt roads.</li>
<li>They delve into the challenges of achieving full autonomy and the consumer's perspective on autonomous vehicles.</li>
</ul>
<h3>Challenges and Future of Autonomous Vehicles</h3>
<ul>
<li>Stan emphasizes that true full autonomy may take years to achieve, depending on the environment and specific use cases.</li>
<li>He highlights the variety of autonomous vehicles his company works on, including flying, underwater, surface, mining, construction, and delivery robots.</li>
<li>The conversation touches on the importance of teleoperation and the challenges of handing off control between autonomous and human-driven segments.</li>
<li>Scott and Stan agree that autonomous vehicles are happening and are already in commercial operations, though not yet profitable.</li>
</ul>
<h3>Software-Defined Vehicles and Industry Disruption</h3>
<ul>
<li>Stan explains the concept of software-defined vehicles, which involve reducing the number of electronic control units (ECUs) and increasing centralized computing power.</li>
<li>He describes the traditional ECU-based architecture and its limitations, contrasting it with the new software-defined approach.</li>
<li>The discussion covers the benefits of software-defined vehicles, including reduced wiring, higher performance, and the ability to update software without hardware recalls.</li>
<li>Stan mentions that most of their customers are focusing on new architectures for vehicles, rather than autonomous driving.</li>
</ul>
<h3>RTI's Role in the Smart World</h3>
<ul>
<li>Stan introduces RTI, the largest infrastructure software company in the smart world, and their focus on making large systems more intelligent.</li>
<li>He provides examples of RTI's projects, including Canada's air traffic control system, NASA's launch control system, and power balancing in North America.</li>
<li>The conversation shifts to the three main markets in IoT: monitoring, distributed analytics, and edge autonomic systems.</li>
<li>Stan explains how RTI's software helps in real-time data processing and low-latency communication, essential for autonomous systems.</li>
</ul>
<h3>Questions to Identify RTI's Value</h3>
<ul>
<li>Stan outlines five questions to determine if a project would benefit from RTI's software:</li>
<li>Is the system critical and cannot fail?</li>
<li>Does the project involve real-time, millisecond-level data processing?</li>
<li>Does the project require a large team of software engineers?</li>
<li>Is the project focused on data collection or real-time action?</li>
<li>Is the project willing to build a new architecture?</li>
<li>Scott and Stan discuss the challenges of retrofitting existing systems and the importance of starting with a well-designed architecture.</li>
</ul>
<h3>Examples of RTI's Projects and Challenges</h3>
<ul>
<li>Stan shares examples of RTI's projects, including Grand Coulee Dam and NASA's launch control system, highlighting the complexity and scale of their work.</li>
<li>He explains the risks and challenges associated with building new architectures, including the high cost and the need for trustworthy partners.</li>
<li>The conversation touches on the importance of low latency and the ability to handle real-time data for critical systems.</li>
<li>Stan emphasizes RTI's role in providing trust and expertise to help customers navigate the challenges of building new architectures.</li>
</ul>
<h3>Conclusion and Contact Information</h3>
<ul>
<li>Scott and Stan wrap up the discussion, with Scott expressing his appreciation for Stan's insights and expertise.</li>
<li>Stan provides his contact information for listeners who want to connect with him, including his LinkedIn profile and email address.</li>
<li>Scott encourages listeners to attend IoT Solutions World Congress and highlights the value of the event for industry professionals.</li>
<li>The podcast concludes with a reminder to connect with Stan and stay tuned for future episodes of Industrial Talk.</li>
</ul>
</div>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>STAN SCHNEIDER'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/stan-a-schneider/" target="_blank" rel="noopener">https://www.linkedin.com/in/stan-a-schneider/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/rti/" target="_blank" rel="noopener">https://www.linkedin.com/company/rti/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.rti.com/en/" target="_blank" rel="noopener">https://www.rti.com/en/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Stan Schnider RTI" width="500" height="281" src="https://www.youtube.com/embed/y6KA50rDAyc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/stan-schneider-with-real-time-innovations-rti/">Stan Schneider with Real-Time Innovations</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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			</item>
		<item>
		<title>Giuseppe Serio with Upstream Security</title>
		<link>https://industrialtalk.com/episodes/giuseppe-serio-with-upstream-security/</link>
					<comments>https://industrialtalk.com/episodes/giuseppe-serio-with-upstream-security/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 30 Sep 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/giuseppe-serio-with-upstream-security</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at IoT Solutions World Congress and talking to Giuseppe Serio, Vice President at Upstream Security about "Active cybersecurity visibility into your connected assets!".</p>
<p>Scott MacKenzie and Giuseppe from Upstream Security discussed the critical importance of cybersecurity in the rapidly evolving field of autonomous vehicles. Giuseppe highlighted that modern vehicles, with up to 100 million lines of code, are incredibly complex and vulnerable to cyber attacks. He emphasized the need for proactive measures, such as secure-by-design principles, continuous monitoring, and resilient systems. Giuseppe also stressed the importance of education and awareness among consumers and professionals. The conversation underscored the necessity of integrating cybersecurity from the outset of connected technologies to ensure safety and security.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/giuseppe-serio-with-upstream-security/">Giuseppe Serio with Upstream Security</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/f5c7e97d-fc23-43f7-8a3d-76e1788ada6c"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Giuseppe Serio, Vice President at Upstream Security </strong>about &#8220;Active cybersecurity visibility into your connected assets!&#8221;<strong>.</strong></p>
<div>
<p>Scott MacKenzie and Giuseppe from Upstream Security discussed the critical importance of cybersecurity in the rapidly evolving field of autonomous vehicles. Giuseppe highlighted that modern vehicles, with up to 100 million lines of code, are incredibly complex and vulnerable to cyber attacks. He emphasized the need for proactive measures, such as secure-by-design principles, continuous monitoring, and resilient systems. Giuseppe also stressed the importance of education and awareness among consumers and professionals. The conversation underscored the necessity of integrating cybersecurity from the outset of connected technologies to ensure safety and security.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Connect with Giuseppe Serio on LinkedIn to further discuss cybersecurity in the automotive and IoT industries.</li>
<li>[ ] Explore the services and solutions offered by Upstream.auto to address cybersecurity challenges.</li>
</ul>
<h2>Outline</h2>
<h3>Welcome and Introduction to Industrial Talk Podcast</h3>
<ul>
<li>Scott MacKenzie and the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.</li>
<li>Scott MacKenzie thanks listeners and highlights the importance of industrial professionals in solving global problems.</li>
<li>The podcast is being recorded at the IoT Solutions World Congress in Barcelona, Spain, with a strong recommendation for attendees to mark their calendars for the next event.</li>
<li>Scott MacKenzie introduces Giuseppe from Upstream Security, focusing on cybersecurity in the automotive industry.</li>
</ul>
<h3>Giuseppe's Background and Role in Cybersecurity</h3>
<ul>
<li>Giuseppe introduces himself, mentioning his work with Upstream Security in Frankfurt, Germany, and their focus on making mobility safe and secure.</li>
<li>Giuseppe explains his 20-year background in the automotive industry, including roles at IBM and consulting.</li>
<li>The conversation shifts to the complexity of modern vehicles, with up to 100 million lines of code, compared to the 2 million lines in an F-15 fighter jet.</li>
<li>Giuseppe emphasizes the importance of cybersecurity in the context of autonomous vehicles, given their increasing complexity and potential vulnerabilities.</li>
</ul>
<h3>The Necessity of Cybersecurity in Autonomous Vehicles</h3>
<ul>
<li>Scott MacKenzie and Giuseppe discuss the sophistication of autonomous vehicles and the need for robust cybersecurity measures.</li>
<li>Giuseppe highlights the potential risks associated with cyber attacks on autonomous vehicles, including the possibility of causing widespread congestion or harm.</li>
<li>The conversation touches on the importance of continuous monitoring and understanding of cyber threats to ensure vehicle safety.</li>
<li>Giuseppe mentions the regulatory changes in 2022 and 2024, requiring compliance and risk management in the automotive industry.</li>
</ul>
<h3>Approaches to Cybersecurity in the Automotive Industry</h3>
<ul>
<li>Giuseppe outlines the steps for building resiliency against cyber attacks, including raising the bar, building secure by design, and constant monitoring.</li>
<li>The discussion includes the importance of understanding and addressing anomalies, as sophisticated cyber attacks can be difficult to distinguish from normal vehicle behavior.</li>
<li>Giuseppe provides examples of how cyber attacks can manifest in real-world scenarios, such as remote car control and the potential for misuse.</li>
<li>The conversation emphasizes the need for a proactive approach to cybersecurity, with regular training and preparedness for potential attacks.</li>
</ul>
<h3>The Role of Digital Twins in Cybersecurity</h3>
<ul>
<li>Scott MacKenzie and Giuseppe discuss the use of digital twins to simulate and test potential cyber attacks on autonomous vehicles.</li>
<li>Giuseppe explains how Upstream Security provides stateful digital twins to understand vehicle behavior and perform forensic investigations.</li>
<li>The conversation highlights the importance of fixing the root cause of problems rather than just addressing symptoms.</li>
<li>Giuseppe shares an example of how safety and security measures in vehicles can have unintended cybersecurity implications, such as the consolidation of functions in the head unit.</li>
</ul>
<h3>The Importance of Cybersecurity in Connected Assets</h3>
<ul>
<li>Scott MacKenzie and Giuseppe agree that cybersecurity must be a priority from the design phase of connected assets, not an afterthought.</li>
<li>The conversation emphasizes the interconnectedness of cybersecurity and digital connectivity, with cybersecurity being essential for successful IoT implementation.</li>
<li>Giuseppe compares the current state of cybersecurity in the automotive industry to the early days of space exploration, acknowledging the challenges and the need for continuous improvement.</li>
<li>The discussion concludes with a call to awareness and preparedness for cybersecurity risks, encouraging listeners to stay informed and proactive.</li>
</ul>
<h3>Closing Remarks and Contact Information</h3>
<ul>
<li>Scott MacKenzie thanks Giuseppe for the insightful conversation and provides contact information for listeners to connect with him.</li>
<li>The podcast reiterates the importance of cybersecurity in the context of connected assets and encourages listeners to reach out to Giuseppe for further discussions.</li>
<li>Scott MacKenzie promotes the IoT Solutions World Congress as a must-attend event for industry professionals.</li>
<li>The podcast wraps up with a reminder to stay tuned for future conversations and to continue supporting the Industrial Talk Podcast.</li>
</ul>
</div>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>GIUSEPPE SERIO'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/giuseppe-serio/" target="_blank" rel="noopener">https://www.linkedin.com/in/giuseppe-serio/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/upstream-security/" target="_blank" rel="noopener">https://www.linkedin.com/company/upstream-security/</a></p>
<p><strong>Company Website:</strong> <a href="https://upstream.auto/" target="_blank" rel="noopener">https://upstream.auto/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Giuseppe Serio | Upstream Security | IoTSWC | Cybersecurity visibility into your connected assets" width="500" height="281" src="https://www.youtube.com/embed/yj0yLdHs4c0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/giuseppe-serio-with-upstream-security/">Giuseppe Serio with Upstream Security</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Marc Tarrago with Fira Barcelona</title>
		<link>https://industrialtalk.com/episodes/marc-tarrago-with-firabarcelona/</link>
					<comments>https://industrialtalk.com/episodes/marc-tarrago-with-firabarcelona/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 11 Sep 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/marc-tarrago-with-firabarcelona</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at IoT Solutions World Congress and talking to Marc Tarrago, Event Director at Fira Barcelona about "Bringing global leaders together in digital transformation and cybersecurity!".</p>
<p>Scott MacKenzie hosts an industrial podcast celebrating industry professionals and their innovations. At the IoT Solutions World Congress in Barcelona, he interviews Marc Tarrago, the event organizer, about the success of the event. Marc highlights the international focus, with delegations from China, India, and the US, and the shift in program direction to the International Society of Automation. The event is divided into four rooms addressing tech-enabled transformation, climate change, standards and regulations, and IoT security. The importance of cybersecurity with the growing number of connected devices is emphasized. The team's efforts and the positive feedback from attendees are praised, with plans to continue covering healthcare and sustainability in future events.</p>
<p>Scott MacKenzie hosts an industrial podcast celebrating industry professionals and their innovations. At the IoT Solutions World Congress in Barcelona, he interviews Marc Tarrago, the event organizer, about the success of the event. Marc highlights the international focus, with delegations from China, India, and the US, and the shift in program direction to the International Society of Automation. The event is divided into four rooms addressing tech-enabled transformation, climate change, standards and regulations, and IoT security. The importance of cybersecurity with the growing number of connected devices is emphasized. The team's efforts and the positive feedback from attendees are praised, with plans to continue covering healthcare and sustainability in future events.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/marc-tarrago-with-firabarcelona/">Marc Tarrago with Fira Barcelona</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/8ca2fd41-0acb-43b2-942c-170bdd1a8f3b"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Marc Tarrago, Event Director at Fira Barcelona </strong>about &#8220;Bringing global leaders together in digital transformation and cybersecurity!&#8221;<strong>.</strong></p>
<div>
<p>Scott MacKenzie hosts an industrial podcast celebrating industry professionals and their innovations. At the IoT Solutions World Congress in Barcelona, he interviews Marc Tarrago, the event organizer, about the success of the event. Marc highlights the international focus, with delegations from China, India, and the US, and the shift in program direction to the International Society of Automation. The event is divided into four rooms addressing tech-enabled transformation, climate change, standards and regulations, and IoT security. The importance of cybersecurity with the growing number of connected devices is emphasized. The team's efforts and the positive feedback from attendees are praised, with plans to continue covering healthcare and sustainability in future events.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Analyze trends and technologies to cover for next year's event.</li>
<li>[ ] Look into potentially adding healthcare as a focus vertical.</li>
<li>[ ] Promote and provide information on next year's event.</li>
</ul>
<h2>Outline</h2>
<h3>Welcome to Industrial Talk Podcast</h3>
<ul>
<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations.</li>
<li>The podcast aims to highlight the efforts of men and women in various industries.</li>
<li>Scott encourages listeners to join the podcast and celebrates the industry professionals who make the world a better place.</li>
<li>The podcast is broadcasting from the IoT Solutions World Congress in Barcelona, Spain.</li>
</ul>
<h3>Introduction of Mark and Event Overview</h3>
<ul>
<li>Scott introduces Mark, the head of the event, and asks him about his experience.</li>
<li>Marc expresses excitement and satisfaction with the event, noting its success and positive feedback.</li>
<li>Scott mentions the shift from theoretical AI discussions to practical applications.</li>
<li>Mark highlights the international focus of the event, with delegations from China, India, and the US.</li>
</ul>
<h3>International Focus and Program Changes</h3>
<ul>
<li>Marc explains the effort to make the event more international, including bringing in delegations from various countries.</li>
<li>The program direction has shifted from the IIC to the International Society of Automation (ISA).</li>
<li>Scott praises the event's layout and the level of knowledge gained from attending.</li>
<li>Marc outlines the four different rooms focused on specific challenges, including tech-enabled transformation, climate change, standards and regulations, and IoT security.</li>
</ul>
<h3>Digital Transformation and Cybersecurity</h3>
<ul>
<li>Scott discusses the importance of digital transformation and connected strategies in manufacturing.</li>
<li>Marc emphasizes the connection between IoT devices, data collection, and cybersecurity.</li>
<li>The event aims to address the growing number of connected devices and the need for robust cybersecurity measures.</li>
<li>Scott appreciates the comprehensive approach to cybersecurity at the event.</li>
</ul>
<h3>Disruptive Technologies and Future Trends</h3>
<ul>
<li>Marc mentions the inclusion of disruptive technologies like AI, digital twin, machine learning, and computing in the event.</li>
<li>Scott inquires about the current state of technology and innovation, with Mark agreeing that they are still at the beginning of realizing the benefits.</li>
<li>Scott praises the team's efforts in organizing the event and the positive feedback from participants.</li>
<li>Marc highlights the importance of the team in making the event successful.</li>
</ul>
<h3>Plans for Next Year's Event</h3>
<ul>
<li>Scott asks Marc about plans for next year's event, with Marc mentioning the focus on trends and technologies.</li>
<li>Marc expresses interest in covering healthcare and sustainability in the next event.</li>
<li>Scott provides contact information for the event and encourages listeners to be part of it next year.</li>
<li>Scott concludes by emphasizing the importance of the event and the opportunities it provides for industry professionals.</li>
</ul>
</div>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MARC TARRAGO'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/marc-tarrago/" target="_blank" rel="noopener">https://www.linkedin.com/in/marc-tarrago/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/fira-barcelona/" target="_blank" rel="noopener">https://www.linkedin.com/company/fira-barcelona/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.firabarcelona.com/" target="_blank" rel="noopener">https://www.firabarcelona.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Marc Tarago | Fira Barcelona | IoT Solutions World Congress | Barcelona Cyber Security Congress" width="500" height="281" src="https://www.youtube.com/embed/00QDAZPH8uA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/marc-tarrago-with-firabarcelona/">Marc Tarrago with Fira Barcelona</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/2aaf320e-3a57-430e-9620-c73ad403a7b6/Marc-T-Fira-Barcelona-Mp3.mp3" length="16518383" type="audio/mpeg" />

			</item>
		<item>
		<title>Mark Kraeling with Wabtec Corporation</title>
		<link>https://industrialtalk.com/episodes/mark-kraeling-wabteccorp/</link>
					<comments>https://industrialtalk.com/episodes/mark-kraeling-wabteccorp/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 23 Aug 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/mark-kraeling-wabtechcorp</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at IoT Solutions World Congress and talking to Mark Kraeling, Solutions Architect at GE Transportation about "Achieving sustainable solutions in transportation with data!".</p>
<p>Scott MacKenzie and Mark Kraeling discuss the evolution of the IoT Solutions World Congress, highlighting its shift towards sustainability and environmental impact. Mark, a solutions architect at Wabtech, emphasizes the company's role in optimizing rail transportation, which moves 40% of U.S. freight while accounting for less than 2% of transportation-related greenhouse gases. Wabtech's products, like Port Optimizer, enhance logistics by coordinating ship and train schedules. The conversation underscores the efficiency of rail over truck transport, with a single rail car capable of hauling 300,000 pounds, compared to trucks limited to 80,000 pounds.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/mark-kraeling-wabteccorp/">Mark Kraeling with Wabtec Corporation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/b03c30fa-ede7-4a7d-a697-2fd8577d2933"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Mark Kraeling, Solutions Architect at Wabtec Corporation </strong>about &#8220;Achieving sustainable solutions in transportation with data!&#8221;<strong>.</strong></p>
<div>
<p>Scott MacKenzie and Mark Kraeling discuss the evolution of the IoT Solutions World Congress, highlighting its shift towards sustainability and environmental impact. Mark, a solutions architect at Wabtech, emphasizes the company's role in optimizing rail transportation, which moves 40% of U.S. freight while accounting for less than 2% of transportation-related greenhouse gases. Wabtech's products, like Port Optimizer, enhance logistics by coordinating ship and train schedules. The conversation underscores the efficiency of rail over truck transport, with a single rail car capable of hauling 300,000 pounds, compared to trucks limited to 80,000 pounds.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Reach out to Mark Kraeling on LinkedIn to learn more about Wabtec's projects.</li>
<li>[ ] Promote industrial talk podcast and services to find guests and sponsors. Mention it is a central location.</li>
<li>[ ] Consider attending next year's IoT Solutions World Congress in Barcelona for great content and people.</li>
</ul>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
<li>Mark introduces Scott MacKenzie and the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.</li>
<li>Scott MacKenzie thanks listeners for their support and mentions the current broadcast location at IoT Solutions World Congress in Barcelona.</li>
<li>Scott MacKenzie introduces the guest, Mark Kraeling, and mentions his previous appearances on the show.</li>
<li>Mark acknowledges the introduction and expresses his appreciation for being on the show again.</li>
</ul>
<h3>Discussion on Sustainability and Conference Content</h3>
<ul>
<li>Scott MacKenzie and Mark Kraeling discuss the evolution of the conference, noting a shift towards sustainability and environmental impact.</li>
<li>Mark Kraeling highlights the importance of doing something positive for the environment, beyond just collecting data.</li>
<li>Scott MacKenzie reflects on the rapid technological advancements and the challenges of keeping up with them.</li>
<li>Mark Kraeling agrees, emphasizing the positive changes in the conference's focus and content.</li>
</ul>
<h3>Introduction of Mark Kraeling and Wabtec</h3>
<ul>
<li>Scott MacKenzie asks Mark Kraeling to provide a background on himself and Wabtec.</li>
<li>Mark Kraeling introduces himself as a solutions architect at Wabtec, based in Melbourne, Florida, with 27,000 employees worldwide.</li>
<li>Mark Kraeling explains Wabtec's role in various industries, including transportation and mining, and its global presence.</li>
<li>Scott MacKenzie recalls their previous conversation and mentions Wabtec's acquisitions, including Favela Corporation and GE Transportation.</li>
</ul>
<h3>Wabtec's Focus on Sustainability and Efficiency</h3>
<ul>
<li>Scott MacKenzie inquires about changes in Wabtec's approach since their last conversation.</li>
<li>Mark Kraeling explains that Wabtec is now working closely with customers to meet sustainability goals, particularly in fuel savings.</li>
<li>Mark Kraeling provides statistics on the efficiency of rail transportation in the United States, highlighting its environmental benefits.</li>
<li>Scott MacKenzie is surprised by the efficiency of rail transportation, noting the significant amount of freight it can move with less fuel consumption.</li>
</ul>
<h3>Coordination and Efficiency in Rail Transportation</h3>
<ul>
<li>Mark Kraeling describes the logistics involved in moving freight by rail, including the coordination of trains and the efficiency of rail cars.</li>
<li>Scott MacKenzie expresses amazement at the complexity and coordination required for rail transportation.</li>
<li>Mark Kraeling explains Wabtec's role in optimizing rail operations, including the use of products like Port Optimizer to manage port logistics.</li>
<li>Mark Kraeling compares the logistics of rail transportation to airport terminals, emphasizing the need for efficient management of freight cars.</li>
</ul>
<h3>Wabtec's Global Presence and IIoT Applications</h3>
<ul>
<li>Scott MacKenzie asks about Wabtec's global presence and its applications of IIoT and analytics.</li>
<li>Mark Kraeling mentions Wabtec's presence in over 50 countries, including mining operations in Australia and South Africa.</li>
<li>Mark Kraeling explains how Wabtec uses IIoT and analytics to maintain control systems and ensure efficient operations.</li>
<li>Scott MacKenzie is impressed with the data and statistics provided by Mark Kraeling, highlighting the environmental benefits of rail transportation.</li>
</ul>
<h3>Conclusion and Contact Information</h3>
<ul>
<li>Scott MacKenzie thanks Mark Kraeling for the insightful conversation and mentions the availability of contact information on the podcast.</li>
<li>Mark Kraeling expresses his appreciation for being on the show and emphasizes the importance of sustainability in transportation.</li>
<li>Scott MacKenzie encourages listeners to reach out to Mark Kraeling and learn more about Wabtec's innovations.</li>
<li>The podcast concludes with a reminder to attend IoT Solutions World Congress and stay tuned for more episodes.</li>
</ul>
</div>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MARK KRAELING'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/mark-kraeling-46a2336/" target="_blank" rel="noopener">https://www.linkedin.com/in/mark-kraeling-46a2336/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/getransportation/" target="_blank" rel="noopener">https://www.linkedin.com/company/getransportation/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.wabteccorp.com/" target="_blank" rel="noopener">https://www.wabteccorp.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Mark Kraeling | WABTECH  | IoTSWC | Achieving sustainable solutions in transportation with data" width="500" height="281" src="https://www.youtube.com/embed/54O0YWrxRq4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/mark-kraeling-wabteccorp/">Mark Kraeling with Wabtec Corporation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<item>
		<title>Sally Liang with Hanshow</title>
		<link>https://industrialtalk.com/episodes/sally-liang-hanshow-smart-signage/</link>
					<comments>https://industrialtalk.com/episodes/sally-liang-hanshow-smart-signage/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 19 Aug 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/sally-liang-hanshow-smart-signage</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at IoT Solutions World Congress and talking to Sally Liang, Head of Hanshow EU at Hanshow about "Customized IoT touchpoints for electric signage and smart stores".</p>
<p>Scott MacKenzie and Sally Liang discussed the benefits of e-paper technology in retail, including cost savings and improved customer experiences. Sally explained how Honcho's electronic shelf labeling solution replaces paper tags with e-paper technology, while Scott highlighted the efficiency advantages of this technology. Sally discussed the current state of the ESL market, including challenges faced by retailers and future developments in the industry.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/sally-liang-hanshow-smart-signage/">Sally Liang with Hanshow</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/151ac2d2-0213-4ea4-adbf-c60d2bb47e6f"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Sally Liang, Head of Hanshow EU at Hanshow </strong>about &#8220;Customized IoT touchpoints for electric signage and smart stores&#8221;<strong>.</strong></p>
<div>
<p>Scott MacKenzie and Sally Liang discussed the benefits of e-paper technology in retail, including cost savings and improved customer experiences. Sally explained how Honcho's electronic shelf labeling solution replaces paper tags with e-paper technology, while Scott highlighted the efficiency advantages of this technology. Sally discussed the current state of the ESL market, including challenges faced by retailers and future developments in the industry.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Explore more sustainable power solutions for ESL to add more features.</li>
<li>[ ] Reach out to Sally Liang on LinkedIn to learn more about Hanshow's ESL solutions.</li>
<li>[ ] Attend IoT Solutions World Congress in Barcelona next year to see the technologies on display.</li>
</ul>
<h2>Outline</h2>
<h3>E-paper technology for retail pricing and management.</h3>
<ul>
<li>Scott MacKenzie introduces Sally Liang, Vice President of Hanshow Technology in Europe.</li>
<li>Sally discusses her experience in the industry and the company's innovations.</li>
<li>Retailers can remotely update prices across 1000 stores with low-carbon E Ink technology.</li>
<li>Sally explains how ESL signage is managed through software dashboards.</li>
<li>Retailers face labor shortages and price changes during pandemic, leading to adoption of electronic shelf labeling technology.</li>
</ul>
<h3>Electronic shelf labeling technology and its future potential.</h3>
<ul>
<li>Scott and Sally discuss the future of digital signage, including advancements in battery life and screen technology.</li>
<li>Sally from Hanshow discusses electronic shelf labeling technology, its benefits, and the company's efforts to make it more sustainable.</li>
<li>Scott MacKenzie interviews Sally and encourages listeners to reach out to her on LinkedIn for more information.</li>
</ul>
</div>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>SALLY LIANG'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/亚苑-梁-82b699130/" target="_blank" rel="noopener">https://www.linkedin.com/in/亚苑-梁-82b699130/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/hanshow/" target="_blank" rel="noopener">https://www.linkedin.com/company/hanshow/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.hanshow.com/en" target="_blank" rel="noopener">https://www.hanshow.com/en</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Sally Liang | Hanshow | IoTSWC | BCC | Customized IoT for electric signage and smart stores" width="500" height="281" src="https://www.youtube.com/embed/jJnTyDGJUOQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/sally-liang-hanshow-smart-signage/">Sally Liang with Hanshow</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<title>Jorge Maia and Rebeca Sousa with Crazy Tech Labs</title>
		<link>https://industrialtalk.com/episodes/jorge-maia-and-rebeca-sousa-crazytechlabs/</link>
					<comments>https://industrialtalk.com/episodes/jorge-maia-and-rebeca-sousa-crazytechlabs/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 08 Aug 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/jorge-maia-and-rebeca-sousa-crazytechlabs</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at OMG, Q1 Meeting and talking to Jorge Maia and Rebeca Sousa with Crazy Tech Labs about "Merging AI with Digital Twin, IoT, IIoT to solve real problems".</p>
<p>The potential of digital twins in the IoT ecosystem was discussed, along with the importance of data quality and the need for collaboration and interdisciplinary approaches. Key arguments included the transformative impact of digital twins, the challenges of device authentication and security, and the significance of contextualization in IoT data quality. The speakers emphasized the importance of aligning AI and IoT innovations in industry, while also highlighting the challenges of leveraging AI in IoT and digital twin. The potential of merging AI and digital twins to solve real-world problems in industry was also discussed, with a focus on the importance of collaboration, education, and having the right people with the right skills to innovate and create resilience in business.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jorge-maia-and-rebeca-sousa-crazytechlabs/">Jorge Maia and Rebeca Sousa with Crazy Tech Labs</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/1a37e23b-f233-4fbe-b09b-36b35d7e70cd"></iframe></div><p><a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Jorge Maia and Rebeca Sousa with Crazy Tech Labs </strong>about &#8220;Merging AI with Digital Twin, IoT, IIoT to solve real problems&#8221;.</p>
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">
<p>The potential of digital twins in the IoT ecosystem was discussed, along with the importance of data quality and the need for collaboration and interdisciplinary approaches. Key arguments included the transformative impact of digital twins, the challenges of device authentication and security, and the significance of contextualization in IoT data quality. The speakers emphasized the importance of aligning AI and IoT innovations in industry, while also highlighting the challenges of leveraging AI in IoT and digital twin. The potential of merging AI and digital twins to solve real-world problems in industry was also discussed, with a focus on the importance of collaboration, education, and having the right people with the right skills to innovate and create resilience in business.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Look into security practices for IoT devices on customer sites.</li>
<li>[ ] Share contact details (LinkedIn, Instagram) with the host.</li>
<li>[ ] Promote Crazy Tech Labs services and technology solutions on the Industrial Talk Podcast.</li>
</ul>
<h2>Outline</h2>
<h3>IoT, digital twins, AI, and problem-solving in industry.</h3>
<ul>
<li>Scott MacKenzie welcomes Jorge to the podcast and praises his problem-solving skills.</li>
<li>Jorge shares his experience at the OMG q1 meeting in Reston, Virginia, where he learned about AI, IoT, and digital twins.</li>
<li>Rebecca, a computer scientist and PhD candidate, discusses IoT, digital twins, and AI projects in Brazil and the US.</li>
<li>Jorge, a mechatronic engineer, shares his experience working with IoT and digital twins at Crazy Tech Labs, and how he met Dan in a conference in San Francisco.</li>
</ul>
<h3>AI, IoT, and digital twin technology, with a focus on practical applications and the importance of understanding AI.</h3>
<ul>
<li>Jorge emphasizes the importance of researching the market and listening to others before solving a problem.</li>
<li>Jorge and Scott MacKenzie discuss the potential of edge computing and AI inference in solving real-world problems.</li>
<li>Jorge: Solving problems without putting costs ahead, looking into clients' needs, and using technology that's already available.</li>
<li>Rebeca: Importance of standardizations in AI to avoid dangerous situations where people say whatever they want.</li>
<li>Rebeca emphasizes the practical applications of AI, such as saving time and providing insights, while Speaker 2 highlights the importance of understanding the problem and using the right tools.</li>
</ul>
<h3>AI and IoT, data quality, and digital twins.</h3>
<ul>
<li>Scott and Speaker 2 discuss AI's impact on IoT and digital twin, with Speaker 2 viewing it as a tool for composing solutions.</li>
<li>Jorge emphasizes the importance of context in AI and IoT, citing the need for accurate data to create a digital twin.</li>
<li>Rebeca discusses various approaches to ensuring data accuracy in IoT, including using AI to identify patterns and detect deviations in time series data.</li>
</ul>
<h3>AI, digital twins, and IoT solutions for industrial efficiency.</h3>
<ul>
<li>Digital twins provide contextualization to identify security issues in IoT devices.</li>
<li>Rebeca discussed the importance of AI in detecting inconsistencies in data and improving confidence in results.</li>
<li>Jorge highlighted the challenges of choosing the right IoT solutions in a rapidly evolving market.</li>
<li>Scott MacKenzie and Jorge Crazy Tech Labs discuss merging AI and digital twin to solve real problems.</li>
</ul>
</div>
</div>
</div>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>JORGE MAIA'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jorgeasmaia/" target="_blank" rel="noopener">https://www.linkedin.com/in/jorgeasmaia/</a></p>
<p><strong>Company Website:</strong> <a href="https://crazytechlabs.com/https://crazytechlabs.com/" target="_blank" rel="noopener">https://crazytechlabs.com/https://crazytechlabs.com/</a></p>
<h2>REBECA SOUSA'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/rebeca-helen-sousa/" target="_blank" rel="noopener">https://www.linkedin.com/in/rebeca-helen-sousa/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Jorge Maia | Rebeca Sousa | Crazy Tech Labs | OMG | Solving Real Challenges with AI and DT" width="500" height="281" src="https://www.youtube.com/embed/ZPd82ViH9XM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a></p>
<p><strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a></p>
<p><strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&campaign=advocacy&blaid=4580765" target="_blank" rel="noopener">HERE</a>.</p>
<p><strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a></p>
<p><strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jorge-maia-and-rebeca-sousa-crazytechlabs/">Jorge Maia and Rebeca Sousa with Crazy Tech Labs</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<enclosure url="https://podcasts.captivate.fm/media/10def157-52f3-425e-bf75-3e08a7088485/Jorge-and-Rebeca-Crazy-Tech-Labs-Mp3.mp3" length="37929455" type="audio/mpeg" />

			</item>
		<item>
		<title>Erik Brunnefreef with Deutsche Telekom</title>
		<link>https://industrialtalk.com/episodes/erik-brunnefreef-deutsche-telekom/</link>
					<comments>https://industrialtalk.com/episodes/erik-brunnefreef-deutsche-telekom/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 30 May 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/erik-brunnefreef-t-mobile</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at IoT Solutions World Congress and talking to Erik Brunnefreef, Space and IoT Data Business Builder with Deutsche Telekom about "Seamless Connectivity Coverage between Cellular and Satellites".</p>
<p>Scott MacKenzie and Erik Brunnekreef discussed satellite connectivity for IoT devices, emphasizing resilient connectivity in remote areas. Erik Brunnekreef joined the conversation, highlighting the future of satellite communications and the need for seamless connectivity between cellular and satellite technologies. The speakers stressed the importance of making satellite communications more accessible and user-friendly while addressing concerns about efficiency and cost-effectiveness.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/erik-brunnefreef-deutsche-telekom/">Erik Brunnefreef with Deutsche Telekom</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/d49f32a3-d867-4963-aa00-8a7987ec007f"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Erik Brunnefreef, Space and IoT Data Business Builder </strong>with <b>Deutsche Telekom </b>about &#8220;Seamless Connectivity Coverage between Cellular and Satellites&#8221;<strong>.</strong></p>
<div>
<p>Scott MacKenzie and Erik Brunnekreef discussed satellite connectivity for IoT devices, emphasizing resilient connectivity in remote areas. Erik Brunnekreef joined the conversation, highlighting the future of satellite communications and the need for seamless connectivity between cellular and satellite technologies. The speakers stressed the importance of making satellite communications more accessible and user-friendly while addressing concerns about efficiency and cost-effectiveness.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Provide Erik's contact details on LinkedIn for people to connect with him about the satellite connectivity solution.</li>
<li>[ ] Schedule another conversation from the IoT Solutions World Congress event to continue the discussion.</li>
</ul>
<h2>Outline</h2>
<h3>Satellite and cellular connectivity for critical infrastructure and safety.</h3>
<ul>
<li>Erik from T Mobile discusses marriage between cellular and satellite technology.</li>
<li>Speakers discuss changes in conference conversations over the past 5-6 years.</li>
<li>Speaker Erik discussed his company's unique product, a converged satellite and cellular product for secure connectivity in critical infrastructure, operations, and businesses.</li>
<li>Speaker Erik highlighted the importance of satellite connectivity in addressing critical life, money, and national safety issues, citing examples of recent floods in various countries.</li>
</ul>
<h3>Satellite connectivity for IoT devices, with a focus on Germany and Europe.</h3>
<ul>
<li>Telecom's satellite connect product provides resilient connectivity for IoT devices in remote locations.</li>
<li>Erik explains how their company provides uninterrupted data flow for flood monitoring and management using cellular and satellite technology.</li>
<li>Erik discusses partnerships with satellite companies to provide global connectivity.</li>
</ul>
<h3>Seamless satellite and cellular connectivity for IoT solutions.</h3>
<ul>
<li>Scott MacKenzie and Erik discuss the future of satellite communications, including making it more accessible and user-friendly.</li>
<li>They emphasize the importance of simplicity and ease of use, as well as reducing waste and costs.</li>
<li>Erik discusses seamless connectivity between cellular and satellite technology.</li>
<li>Contact information for Erik will be available on industrial talk platform.</li>
</ul>
</div>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>ERIK BRUNNEKREEF'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/erikbrunnekreef/" target="_blank" rel="noopener">https://www.linkedin.com/in/erikbrunnekreef/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/tech-business-builders/" target="_blank" rel="noopener">https://www.linkedin.com/company/tech-business-builders/</a></p>
<p><strong>Company Website:</strong> <a href="https://iot.telekom.com" target="_blank" rel="noopener">https://iot.telekom.com</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Erik Brunnekreef | T Mobile | IoTSWC | Seamless Connectivity Coverage with Cellular and Satellites" width="500" height="281" src="https://www.youtube.com/embed/MB24eLh_4xY?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/erik-brunnefreef-deutsche-telekom/">Erik Brunnefreef with Deutsche Telekom</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<enclosure url="https://podcasts.captivate.fm/media/915310c7-da61-4beb-9645-5c8d49bcf028/Erik-Brunnekreef-T-Mobile-Mp3.mp3" length="25752239" type="audio/mpeg" />

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		<title>Vivek Joshi with Entytle</title>
		<link>https://industrialtalk.com/episodes/vivek-joshi-entytle/</link>
					<comments>https://industrialtalk.com/episodes/vivek-joshi-entytle/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 15 May 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/vivek-joshi-entytle</guid>

					<description><![CDATA[<p>Industrial Talk is chatting with Vivek Joshi, CEO at Entytle, Inc. about “The right processes and technology to support Autonomous Aftermarket”. </p>
<p>Vivek Yoshi and Scott MacKenzie discussed the emerging trend of autonomous aftermarket in industrial manufacturing, emphasizing its potential to revolutionize the industry. They highlighted the importance of embracing this technology to remain competitive, while Scott and Speaker 3 discussed the potential of leveraging technology for growth and the potential challenges and concerns, such as workforce disruption and cybersecurity risks. Later, Scott and Speaker 3 discussed the potential of AI and automation to streamline manufacturing processes, reduce manual labor, and increase accuracy, and emphasized the importance of leveraging these technologies to address workforce challenges and transform field service operations.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/vivek-joshi-entytle/">Vivek Joshi with Entytle</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/719da813-eb0f-4a8a-9386-5b8b24a048dd"></iframe></div><p><strong><em>Industrial Talk </em></strong>is chatting with <b>Vivek Joshi, CEO at Entytle, Inc. </b>about “The right processes and technology to support Autonomous Aftermarket”.</p>
<div>
<div>
<p>Vivek Yoshi and Scott MacKenzie discussed the emerging trend of autonomous aftermarket in industrial manufacturing, emphasizing its potential to revolutionize the industry. They highlighted the importance of embracing this technology to remain competitive, while Scott and Speaker 3 discussed the potential of leveraging technology for growth and the potential challenges and concerns, such as workforce disruption and cybersecurity risks. Later, Scott and Speaker 3 discussed the potential of AI and automation to streamline manufacturing processes, reduce manual labor, and increase accuracy, and emphasized the importance of leveraging these technologies to address workforce challenges and transform field service operations.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Check out upcoming webcasts on future proofing manufacturing with Hexagon.</li>
<li>[ ] Manufacturers interested in featuring their industrial podcast on the Industrial Talk platform should reach out to Scott.</li>
<li>[ ] Interested parties can learn more about Entytle's offerings by visiting importanttitle.com or connecting with Vivek Joshi on LinkedIn.</li>
</ul>
<h2>Outline</h2>
<h3>Autonomous aftermarket with industry expert Vivek Yoshi.</h3>
<ul>
<li>Scott MacKenzie welcomes Vivek Yossi to discuss aftermarket industry.</li>
<li>Industrial talk podcast features other podcasts for amplification.</li>
<li>Vivek Yoshi is an engineer turned entrepreneur with 30 years of experience in manufacturing companies.</li>
<li>He founded a software company 10 years ago and has since been involved in various industrial ventures.</li>
</ul>
<h3>Aftermarket parts and services for equipment manufacturers.</h3>
<ul>
<li>Aftermarket refers to post-sale activities, including parts, service, and consumables, for equipment makers like Baker Hughes and General Electric.</li>
<li>Equipment makers lose track of customers and revenue potential as machines last for decades, leading to aftermarket opportunities.</li>
<li>Vivek explains how the company's value proposition helps manufacturers identify assets in the field and determine their value.</li>
<li>Vivek describes how the company aggregates data from various systems, applies algorithms, and provides insights to help manufacturers understand their customers and improve their business.</li>
</ul>
<h3>Leveraging technology to improve manufacturing aftermarket penetration and profit growth.</h3>
<ul>
<li>Vivek presents a business case for manufacturers to proactively reach out to their customer base, citing potential for revenue growth and high profit margins.</li>
<li>Vivek discusses the importance of technology in simplifying the process of convincing prospects to adopt aftermarket revenue streams.</li>
<li>The speaker discussed the importance of automating and making intelligent aftermarket processes to ease the workload of manufacturers, who are facing a crisis due to an aging workforce and lack of new talent entering the industry.</li>
<li>The speaker emphasized the potential of using technology to automate simple tasks, such as reminders, automatic offers, and text support, to help manufacturers continue to thrive and grow.</li>
</ul>
<h3>Automating mundane work tasks for manufacturers using AI and machine learning.</h3>
<ul>
<li>Vivek explains how automation can streamline manual processes in manufacturing, freeing up human time for more complex tasks.</li>
<li>Automation can parse emails, extract information, and automatically send requests to purchasing, reducing manual labor and increasing efficiency.</li>
<li>Vivek: Automation can help manufacturers save time and money by automating mundane tasks and improving accuracy.</li>
<li>Vivek: Customers should not have to worry about anything, as everything is automated at the manufacturer's end.</li>
</ul>
<h3>Leveraging AI for field service management.</h3>
<ul>
<li>Vivek discusses using AI to automate customer service, predictive recommendations, and quality control.</li>
<li>Scott MacKenzie and Speaker 3 discuss the importance of simplicity in digital transformation and IoT, with a focus on user experience and ease of use.</li>
<li>They highlight the role of AI technology in unlocking new opportunities and making field service more efficient, with examples of chatbots and GPS-enabled phones.</li>
</ul>
<h3>The importance of innovation and trust in the manufacturing industry.</h3>
<ul>
<li>Vivek highlights challenges in implementing Gen AI, including inertia in manufacturing and lack of trust in service providers.</li>
<li>Scott MacKenzie agrees that innovation is necessary but notes concerns about trusting the right people to help on the journey.</li>
<li>Scott MacKenzie seeks trusted individuals to help with resilient business.</li>
<li>Contact information for industrial talk podcast is available.</li>
</ul>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>VIVEK JOSHI'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/vivekjoshi63/" target="_blank" rel="noopener">https://www.linkedin.com/in/vivekjoshi63/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/entytle/" target="_blank" rel="noopener">https://www.linkedin.com/company/entytle/</a></p>
<p><strong>Company Website: </strong><a href="https://entytle.com/" target="_blank" rel="noopener">https://entytle.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Vivek Joshi | Entyle, Inc. | The right processes and technology to support Autonomous Aftermarket" width="500" height="281" src="https://www.youtube.com/embed/daresSFEoa0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hexagon</strong>:  <a href="https://hexagon.com/solutions/enterprise-asset-management" target="_blank" rel="noopener">https://hexagon.com/solutions/enterprise-asset-management</a></p>
<p><strong>Palo Alto Networks</strong>: <a href="https://www.paloaltonetworks.com/" target="_blank" rel="noopener">https://www.paloaltonetworks.com/</a></p>
<p><strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com" target="_blank" rel="noopener">https://hitachids.com</a>/</p>
<p><strong>CAP Logistics:</strong> <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a></p>
<p><strong>Saviant Consulting:</strong> <a href="https://www.saviantconsulting.com/" target="_blank" rel="noopener">https://www.saviantconsulting.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
</div>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/vivek-joshi-entytle/">Vivek Joshi with Entytle</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<enclosure url="https://podcasts.captivate.fm/media/c32e96b7-e809-409d-a003-4883fc309b38/Vivek-Joshi-Conversation-Mp3.mp3" length="42331823" type="audio/mpeg" />

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		<title>Gail Wong with AT&#038;T</title>
		<link>https://industrialtalk.com/episodes/gail-wong-att/</link>
					<comments>https://industrialtalk.com/episodes/gail-wong-att/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 26 Apr 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/gail-wong-att</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at DistribuTECH and talking to Gail Wong, Head of Marketing IoT Asset Management Solutions with AT&#38;T about "Rapid Response - Quick deployment of cellular services for first responders". </p>
<p>Scott MacKenzie and Gail discussed the latest innovations in utility industry communication and networking, highlighting the benefits of connecting meters and providing emergency communication solutions for utility providers. Gail emphasized the importance of quick deployment and backup networks in emergency situations, while MacKenzie stressed the crucial role of communication in restoring connectivity. Later, Scott and Gail discussed the shift towards electric vehicles (EVs) in fleet operations and the importance of enhancing visibility and operational efficiency in charging infrastructure. Both speakers stressed the importance of data-driven decision-making and strategic planning to optimize fleet operations and achieve sustainability goals.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/gail-wong-att/">Gail Wong with AT&amp;T</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/e0aa6ed2-bc0d-48d0-94eb-4a1f89cec043"></iframe></div><p><a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.distributech.com/">DistribuTECH</a> and talking to <strong>Gail Wong, Head of Marketing IoT Asset Management Solutions with AT&T </strong>about &#8220;Rapid Response &#8211; Quick deployment of cellular services for first responders&#8221;.</p>
<div>
<p>Scott MacKenzie and Gail discussed the latest innovations in utility industry communication and networking, highlighting the benefits of connecting meters and providing emergency communication solutions for utility providers. Gail emphasized the importance of quick deployment and backup networks in emergency situations, while MacKenzie stressed the crucial role of communication in restoring connectivity. Later, Scott and Gail discussed the shift towards electric vehicles (EVs) in fleet operations and the importance of enhancing visibility and operational efficiency in charging infrastructure. Both speakers stressed the importance of data-driven decision-making and strategic planning to optimize fleet operations and achieve sustainability goals.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Connect with Gail Wong on LinkedIn (@linkedin.com/in/gailpeterwong) or via email (Gail.Wong@att.com) for more information on ATT's connectivity solutions.</li>
<li>[ ] Check out ATT's booth at Distributed to see demonstrations of their emergency response technologies like the cellular-enabled helicopter.</li>
<li>[ ] Consider how fleet telematics data and electrification strategies could help utilities prepare for the rise in electric vehicles and charging infrastructure needs.</li>
<li>[ ] Continue expanding the FirstNet emergency responder network and connected vehicle capabilities.</li>
</ul>
<h2>Outline</h2>
<h3>Connectivity and innovation in the telecommunications industry.</h3>
<ul>
<li>Scott MacKenzie welcomes Gail to the podcast and praises her work with Siemens.</li>
<li>Gail shares her experience working with Siemens and discusses the company's innovations.</li>
<li>Scott MacKenzie and Gail discuss the potential of satellite technology to improve connectivity, particularly in areas with minimal coverage.</li>
<li>They explore the possibility of using satellite signals to beam cellular and data signals directly to phones, potentially saving lives in emergency situations.</li>
</ul>
<h3>Utilizing technology to improve utility operations and emergency response.</h3>
<ul>
<li>Gail highlights how connected devices can reduce costs and provide better visibility for utilities.</li>
<li>Gail details FirstNet's progress, goals, and new $6B funding for responder network.</li>
<li>Gail describes a rapid deployment vehicle and helicopter with cellular capability for emergency response communication.</li>
</ul>
<h3>Emergency response and communication technology.</h3>
<ul>
<li>Gail describes how the team deploys assets quickly (100-200 miles) and reroutes traffic when fiber cuts occur.</li>
<li>Gail explains how trailers with network equipment are used to connect facilities when power is lost or flooded.</li>
<li>Gail discusses utilizing data from connected devices to improve emergency response times.</li>
<li>Gail discusses their experience with Tesla and the importance of charging infrastructure for electric vehicles.</li>
</ul>
<h3>Electric vehicle charging infrastructure and its importance for businesses.</h3>
<ul>
<li>Gail discusses the potential for electric vehicles (EVs) to replace gasoline-powered vehicles in fleets, citing cost savings and faster refueling times.</li>
<li>Gail highlights the importance of infrastructure support for widespread EV adoption, including public and office chargers.</li>
<li>Gail highlights lack of visibility in charging infrastructure for non-Tesla EV owners.</li>
<li>Gail Peter Wong shares his wealth of knowledge on industrial talk podcast.</li>
</ul>
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<div>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</div>
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</div>
</div>
</div>
</div>
</div>
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</div>
</div>
</div>
</div>
</div>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>GAIL WONG'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/gailpeterwong/" target="_blank" rel="noopener">https://www.linkedin.com/in/gailpeterwong/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/att/" target="_blank" rel="noopener">https://www.linkedin.com/company/att/</a></p>
<p><strong>Company Website: </strong><a href="https://www.att.com/" target="_blank" rel="noopener">https://www.att.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Gail Wong | AT&T | DISTRIBUTECH | Rapid deployment of cellular services for first responders" width="500" height="281" src="https://www.youtube.com/embed/kvp_RT8U48w?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a></p>
<p><strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&campaign=advocacy&blaid=4580765" target="_blank" rel="noopener">HERE</a>.</p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/gail-wong-att/">Gail Wong with AT&amp;T</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Robbrecht van Amerongen and Remco Bunder</title>
		<link>https://industrialtalk.com/episodes/robbrect-van-amerongen-and-remco-bunder/</link>
					<comments>https://industrialtalk.com/episodes/robbrect-van-amerongen-and-remco-bunder/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 29 Nov 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/robbrect-van-amerongen-and-remco-bunder</guid>

					<description><![CDATA[<p>Industrial Talk is chatting with Robbrecht van Amerogen with AMIS and Remco Bunder with Netherlands Rail about “The application of Digital Twin to the Dutch Rail System”. </p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/robbrect-van-amerongen-and-remco-bunder/">Robbrecht van Amerongen and Remco Bunder</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/9467e21e-0eb4-4298-9c96-75f69641dc47"></iframe></div><p><strong><em>Industrial Talk </em></strong>is chatting with <b>Robbrecht van Amerogen with AMIS and Remco Bunder with Netherlands Rail </b>about “The application of Digital Twin to the Dutch Rail System”.  The following is a summary of our conversation:</p>
<div>
<div>
<div>
<ul>
<li><b>Using digital twin in the Netherlands for rail system improvement.</b> <a href="https://otter.ai/u/wfb44xbH-cQ2fIJr2BFoY7rSl1k?tab=summary&t=0s">0:00</a>
<ul>
<li>Palo Alto Networks provides comprehensive security solutions for all assets, networks, and remote operations.</li>
<li>Scott MacKenzie discusses a webcast on using data to improve the rail system in the Netherlands, highlighting the importance of real-time data and the digital twin technology used to collect and analyze data.</li>
<li>MacKenzie encourages listeners to amplify their voice and expand their network through Industrial Talk, a platform that helps organizations reach new markets globally.</li>
</ul>
</li>
<li><b>Digital transformation in industrial settings.</b> <a href="https://otter.ai/u/wfb44xbH-cQ2fIJr2BFoY7rSl1k?tab=summary&t=310s">5:09</a>
<ul>
<li>Robert discusses digital projects at Amazon Collision, including real-time data processing for industrial solutions.</li>
<li>AMIS connects existing infrastructure data to a centralized platform for analysis and decision-making.</li>
<li>Remco discusses Dutch Railways' digital transformation, starting with a small drone purchase and evolving into a larger IoT strategy.</li>
</ul>
</li>
<li><b>Creating a digital twin of a train station using drones and LiDAR technology.</b> <a href="https://otter.ai/u/wfb44xbH-cQ2fIJr2BFoY7rSl1k?tab=summary&t=651s">10:51</a>
<ul>
<li>Remco discusses creating a digital twin of a large train station in Holland using drones and software, with 2 million passengers passing through daily.</li>
<li>Remco explains how they used drones and LiDAR technology to create a 3D model of an office building.</li>
<li>Robbrecht defines digital twin as a physical model of a building or asset with actual location of assets and their data.</li>
</ul>
</li>
<li><b>Digital twin technology for railway station maintenance.</b> <a href="https://otter.ai/u/wfb44xbH-cQ2fIJr2BFoY7rSl1k?tab=summary&t=1061s">17:40</a>
<ul>
<li>Station manager uses digital twin to monitor building systems and optimize operations.</li>
<li>Station manager gained visibility into escalator/elevator issues, prioritized repairs to improve accessibility for passengers with disabilities.</li>
<li>Complicated ownership and responsibility of assets in railway organization, with different companies and stakeholders involved.</li>
</ul>
</li>
<li><b>Digital twin technology in asset management.</b> <a href="https://otter.ai/u/wfb44xbH-cQ2fIJr2BFoY7rSl1k?tab=summary&t=1422s">23:41</a>
<ul>
<li>MacKenzie and Remco discuss challenges in implementing digital twin technology, including resistance from maintenance personnel.</li>
<li>Organization needs to work together to make innovative ideas a reliable and trustworthy productive system.</li>
<li>Robbrecht: Real value of digital twin is better maintenance and faster response to disturbances.</li>
</ul>
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<li><b>Optimizing rail station operations using data analytics.</b> <a href="https://otter.ai/u/wfb44xbH-cQ2fIJr2BFoY7rSl1k?tab=summary&t=1834s">30:33</a>
<ul>
<li>Combining data from multiple assets can optimize energy use, reduce carbon footprint, and improve efficiency in a publicly-held company.</li>
<li>Remco predicts more cases of passengers being stranded at platforms due to elevator and escalator issues, and seeks to add more sensors for safety and AI-powered solutions.</li>
<li>Robbrecht suggests using sensors to detect and respond to crowd cheering or gunshots in train stations to help first responders locate emergencies more quickly.</li>
<li>Scott MacKenzie adds that the model can also detect slow degradation in train stations, such as water leakage in basements, and simulate the impact of design changes on passenger flow and stress on escalators.</li>
</ul>
</li>
</ul>
</div>
</div>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>ROBBRECHT VAN AMEROGEN'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/robbrecht/" target="_blank" rel="noopener">https://www.linkedin.com/in/robbrecht/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/amis-services/" target="_blank" rel="noopener">https://www.linkedin.com/company/amis-services/</a></p>
<p><strong>Company Website: </strong><a href="https://www.conclusion.nl/amis" target="_blank" rel="noopener">https://www.conclusion.nl/amis</a></p>
<h2>REMCO BUNDER'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/remcobunder/" target="_blank" rel="noopener">https://www.linkedin.com/in/remcobunder/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/nederlandsespoorwegen/" target="_blank" rel="noopener">https://www.linkedin.com/company/nederlandsespoorwegen/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Robbrecht van Amerogen | Remco Bunder | Dutch Rail | Digital Twin in Action" width="500" height="281" src="https://www.youtube.com/embed/IZ3hzZyU8Cs?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hexagon</strong>:  <a href="https://hexagon.com/solutions/enterprise-asset-management" target="_blank" rel="noopener">https://hexagon.com/solutions/enterprise-asset-management</a></p>
<p><strong>Palo Alto Networks</strong>: <a href="https://www.paloaltonetworks.com/" target="_blank" rel="noopener">https://www.paloaltonetworks.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>CAP Logistics:</strong> <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Armis:</strong> <a href="https://www.armis.com/" target="_blank" rel="noopener">https://www.armis.com/</a></p>
<p><strong>Saviant Consulting:</strong> <a href="https://www.saviantconsulting.com/" target="_blank" rel="noopener">https://www.saviantconsulting.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
</div>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/robbrect-van-amerongen-and-remco-bunder/">Robbrecht van Amerongen and Remco Bunder</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Sam Hamway with Nucleus Research</title>
		<link>https://industrialtalk.com/episodes/sam-hamway-nucleusresearch/</link>
					<comments>https://industrialtalk.com/episodes/sam-hamway-nucleusresearch/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 21 Nov 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/sam-hamway-nucleusresearch</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at Xcelerate 23 in Orlando, FL and talking to Sam Hamway, Research Analyst at Nucleus Research about "Quantitate technical and capability research insights around the latest innovative solutions".</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/sam-hamway-nucleusresearch/">Sam Hamway with Nucleus Research</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/5a5753c4-fa22-4c61-acb5-843e970282d0"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://xcelerate23.com/" target="_blank" rel="noopener">Xcelerate 23</a><a href="https://www.fabtechexpo.com/" target="_blank" rel="noopener"> </a>in Orlando, FL and talking to <strong>Sam Hamway</strong><strong>, </strong>Research Analyst at Nucleus Research about <b>&#8220;<span class="OYPEnA text-decoration-none text-strikethrough-none">Quantitate technical and capability research insights around the latest innovative solutions</span>&#8220;</b>.  Summary of our conversation:</p>
<div>
<div>
<ul>
<li><b>Industrial IoT security with Sam Hamway from Nucleus Research.</b> <a href="https://otter.ai/u/7LchCAktb8rz6-i9r7sb4ox8lbg?tab=summary&t=0s">0:00</a>
<ul>
<li>Palo Alto Networks industrial IoT security report analyzes improved ROI and reduced complexity.</li>
<li>Sam Hamway, a researcher at Nucleus, discusses his background and work in technology deployments.</li>
</ul>
</li>
<li><b>Industrial IoT technology evaluation and financial value.</b> <a href="https://otter.ai/u/7LchCAktb8rz6-i9r7sb4ox8lbg?tab=summary&t=216s">3:35</a>
<ul>
<li>Sam discusses their research on industrial IoT database and machine learning deployments, focusing on understanding customer use cases.</li>
<li>Sam highlights the importance of measuring technology success through ROI, citing tightening spending as a current macro trend.</li>
<li>Sam helps users evaluate their technology deployment by identifying key metrics, such as reduced downtime, and converting them into cost savings.</li>
<li>Sam highlights the importance of evaluating industrial IoT technology based on its ability to connect and enable an ecosystem of sensors to collect data on an industrial process.</li>
<li>Sam emphasizes the unique services aspect of industrial IoT and the need to evaluate the quality of data collected.</li>
</ul>
</li>
<li><b>IoT software and hardware evaluation, security concerns, and services.</b> <a href="https://otter.ai/u/7LchCAktb8rz6-i9r7sb4ox8lbg?tab=summary&t=606s">10:05</a>
<ul>
<li>Vendors must evaluate existing sensors and provide customized solutions for industrial IoT deployments.</li>
<li>Evaluates security of connected devices in industrial IoT ecosystems.</li>
</ul>
</li>
<li><b>Market research, vendor analysis, and trends in industrial IoT.</b> <a href="https://otter.ai/u/7LchCAktb8rz6-i9r7sb4ox8lbg?tab=summary&t=855s">14:15</a>
<ul>
<li>Sam discusses the company's focus on financial metrics and market positioning in their research reports, which are primarily aimed at the end user group or Bloomberg readership.</li>
<li>The company produces a market report once a year for various industries, with a different methodology than firms like Gartner or Forrester, and is focused on writing to the CFO rather than the CTO.</li>
<li>Sam highlights the success of vendors providing expert systems and consulting services in industrial IoT, citing their ability to navigate complex, disconnected sensor systems.</li>
<li>Sam also notes the potential of value-driven machine learning initiatives in industrial IoT, such as predictive maintenance and remaining usable lifespan, and identifies vendors that are investing in the right way to deliver useful insights to users.</li>
</ul>
</li>
<li><b>Research and strategy in the rapidly changing market.</b> <a href="https://otter.ai/u/7LchCAktb8rz6-i9r7sb4ox8lbg?tab=summary&t=1131s">18:50</a>
<ul>
<li>Sam Hamway from Nucleus Research provides valuable insights on the importance of research in rapidly changing markets.</li>
<li>Scott MacKenzie interviews Sam and highlights the importance of connecting with industry professionals to amplify their voice and message.</li>
</ul>
</li>
</ul>
</div>
</div>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>SAM HAMWAY'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/samuel-hamway/" target="_blank" rel="noopener">https://www.linkedin.com/in/samuel-hamway/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/nucleus-research/" target="_blank" rel="noopener">https://www.linkedin.com/company/nucleus-research/</a></p>
<p><strong>Company Website: </strong><a href="https://nucleusresearch.com/" target="_blank" rel="noopener">https://nucleusresearch.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Sam Hamway | Xcelerate 23 | Nucleus Research | Quantitative Technical and Capability Research" width="500" height="281" src="https://www.youtube.com/embed/NwCMx68-NvY?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a></p>
<p><strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&campaign=advocacy&blaid=4580765" target="_blank" rel="noopener">HERE</a>.</p>
<p><strong>CAP Logistics:</strong> <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Armis:</strong> <a href="https://www.armis.com/" target="_blank" rel="noopener">https://www.armis.com/</a></p>
<p><strong>Saviant Consulting:</strong> <a href="https://www.saviantconsulting.com/" target="_blank" rel="noopener">https://www.saviantconsulting.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/sam-hamway-nucleusresearch/">Sam Hamway with Nucleus Research</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<title>Matt Brada with Capgemini</title>
		<link>https://industrialtalk.com/episodes/matt-brada-capgemini/</link>
					<comments>https://industrialtalk.com/episodes/matt-brada-capgemini/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 03 Oct 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/matt-brada-capgemini</guid>

					<description><![CDATA[<p>On this episode of Industrial Talk, we're onsite at Accruent Insights and chatting with Matt Brada, Vice President with Capgemini about establishing trust in your data.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/matt-brada-capgemini/">Matt Brada with Capgemini</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/fb628059-3295-465f-91c4-84e905d24d8e"></iframe></div><p>On this episode of Industrial Talk, we're onsite at <a href="https://www.accruent.com/events" target="_blank" rel="noopener">Accruent Insights</a> and chatting with <b>Matt Brada, Vice President with Capgemini </b>about establishing trust in your data.<span class="WdYUQQ text-decoration-none text-strikethrough-none">  Here are the key takeaways:</span></p>
<div>
<div>
<div>
<ul>
<li><b>Digital transformation in retail with Capgemini VP Matt Breda.</b> <a href="https://otter.ai/u/NL_hqiwLXwVwl3OrBGC6yhxBwLU?tab=summary&t=4s">0:03</a>
<ul>
<li>Matt Breda, VP at Capgemini, discusses digital transformation.</li>
<li>Matt mentions that everyone at the conference is bound together by a single issue: getting work done efficiently, regardless of industry or job function.</li>
<li>Scott suggests that collecting and cleaning data is heavy lifting, and there may be a rule of thumb for how far back to go when cleaning data, such as 5-7 years.</li>
<li>Retail in today's digital world is about personalization at scale, with winners being those who personalize best.</li>
</ul>
</li>
<li><b>Facility management technology and adoption.</b> <a href="https://otter.ai/u/NL_hqiwLXwVwl3OrBGC6yhxBwLU?tab=summary&t=409s">6:49</a>
<ul>
<li>Occurrent provides facility management solutions for complex brick-and-mortar spaces, including shopping malls and office buildings.</li>
<li>Matt: Waste in facility management is a top stress factor for operational managers, including unused conference rooms and wasted resources like water.</li>
<li>Scott MacKenzie: The use of digital twins in facility management can help streamline operations and reduce waste through data-driven insights and automation.</li>
<li>Matt: IoT sensors can predictively maintain assets, reducing costs and downtime in industries like healthcare and airlines.</li>
<li>Matt: Digital twins can monitor and diagnose engine issues in real-time, reducing the need for physical inspections and improving efficiency.</li>
</ul>
</li>
<li><b>Digital twin technology and asset management.</b> <a href="https://otter.ai/u/NL_hqiwLXwVwl3OrBGC6yhxBwLU?tab=summary&t=853s">14:12</a>
<ul>
<li>Industry moving towards predictive engineering management, using digital twins and data analytics to improve maintenance and monitoring.</li>
<li>Matt discusses use of Monte Carlo simulations for asset management and predicting costs.</li>
<li>Capgemini's Matt Brada discusses AI-powered chatbots for industrial maintenance and repair.</li>
</ul>
</li>
</ul>
</div>
</div>
</div>
<p>Also, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MATTHEW BRADA'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/mattbrada/" target="_blank" rel="noopener">https://www.linkedin.com/in/mattbrada/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/capgemini/" target="_blank" rel="noopener">https://www.linkedin.com/company/capgemini/</a></p>
<p><strong>Company Website: </strong><a href="https://www.capgemini.com/" target="_blank" rel="noopener">https://www.capgemini.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Matt Brada | Capgemini | Establishing Trust in you Data | Accruent Insights | Industrial Talk" width="500" height="281" src="https://www.youtube.com/embed/bIVBEX-0vN8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/matt-brada-capgemini/">Matt Brada with Capgemini</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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			</item>
		<item>
		<title>TC Kaiser and Tom Ash with Accruent</title>
		<link>https://industrialtalk.com/episodes/tc-kaiser-tom-ash-accruent/</link>
					<comments>https://industrialtalk.com/episodes/tc-kaiser-tom-ash-accruent/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 20 Sep 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/tc-kaiser-tom-ash-accruent</guid>

					<description><![CDATA[<p>On this episode of Industrial Talk, we're onsite at Accruent Insights and chatting with T.C. Kaiser and Tom Ash with Accruent about driving innovation in your building management system. </p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/tc-kaiser-tom-ash-accruent/">TC Kaiser and Tom Ash with Accruent</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/682b2853-94f7-467d-a111-1dd5aa3c3a17"></iframe></div><p>On this episode of Industrial Talk, we're onsite at <a href="https://www.accruent.com/events" target="_blank" rel="noopener">Accruent Insights</a> and chatting with <strong>T.C. Kaiser and Tom Ash with Accruent</strong> about driving innovation in your building management system.<span class="WdYUQQ text-decoration-none text-strikethrough-none">  Here are the key takeaways:</span></p>
<div>
<ul>
<li><b>Industrial innovations and trends at a conference.</b> <a href="https://otter.ai/u/wEuJoRm0yzyDY3pIixND6RNnIg4?tab=summary&t=4s">0:04</a>
<ul>
<li>TC, a Senior Vice President at Accruent, discusses the company's focus on asset management and how it has evolved since the pandemic.</li>
<li>TC shares his experience in the industry, including working with sales colleagues to demonstrate and validate technical solutions during the sales process.</li>
</ul>
</li>
<li><b>Real estate challenges and solutions.</b> <a href="https://otter.ai/u/wEuJoRm0yzyDY3pIixND6RNnIg4?tab=summary&t=276s">4:35</a>
<ul>
<li>Unknown speaker discusses challenges in commercial real estate market, including high vacancy rates and changing work behaviors due to the pandemic.</li>
<li>TC's representative offers solutions to help owners and operators manage their properties and deliver better products to clients, including a comprehensive approach across various areas of life.</li>
<li>Unknown speaker discusses how companies are redefining their office spaces to fit their changing needs, and how consultants like the speaker can help with this process by optimizing space usage and investments.</li>
<li>The speaker emphasizes the importance of understanding how companies want to operate and use their assets, and provides solutions for optimizing conference rooms and other spaces based on usage data.</li>
</ul>
</li>
<li><b>Managing commercial real estate assets.</b> <a href="https://otter.ai/u/wEuJoRm0yzyDY3pIixND6RNnIg4?tab=summary&t=609s">10:09</a>
<ul>
<li>Tom: Struggles with managing assets across different locations, including lease expirations and space needs.</li>
<li>Tom: Seeks a professional approach to manage multi-property assets, citing $11 trillion in assets still managed on spreadsheets.</li>
<li>T.C.: Organizations need to manage their assets, including leases and sales, to avoid loss of opportunities.</li>
</ul>
</li>
<li><b>Workplace flexibility and technology integration.</b> <a href="https://otter.ai/u/wEuJoRm0yzyDY3pIixND6RNnIg4?tab=summary&t=870s">14:29</a>
<ul>
<li>Scott MacKenzie and T.C. discuss the challenges of managing real estate costs for businesses, with a focus on flexibility and optimizing costs.</li>
<li>Tom highlights the importance of collaboration and flexible work environments, citing higher education institutions as examples.</li>
<li>T.C.: &#8220;We need to make real estate experiences more personalized and efficient, leveraging technology to eliminate friction and make it like an Amazon experience.&#8221;</li>
<li>Scott MacKenzie: &#8220;By integrating technology, we can create a smarter building that knows who you are and what you want, making it a personalized and efficient experience.&#8221;</li>
</ul>
</li>
</ul>
</div>
<p>Also, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>T.C. KAISER'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/tc-kaiser/" target="_blank" rel="noopener">https://www.linkedin.com/in/tc-kaiser/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" target="_blank" rel="noopener">https://www.linkedin.com/company/accruent/</a></p>
<p><strong>Company Website: </strong><a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a></p>
<h2>TOM ASH'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/thomascash/" target="_blank" rel="noopener">https://www.linkedin.com/in/thomascash/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="T.C. Kaiser | Tom Ash | Accruent LIVE | Innovative Building Management Solutions | Industrial Talk" width="500" height="281" src="https://www.youtube.com/embed/1JvzKYMD5GM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/tc-kaiser-tom-ash-accruent/">TC Kaiser and Tom Ash with Accruent</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<item>
		<title>Larry Pang with IoTex.io</title>
		<link>https://industrialtalk.com/episodes/larry-pang-iotex/</link>
					<comments>https://industrialtalk.com/episodes/larry-pang-iotex/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 07 Sep 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/larry-pang-iotex</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at IoT Solutions World Congress and talking to Larry Pang, Head of Business Development at IoTex.io about "Demystifying Blockchain for Trusted IoT." </p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/larry-pang-iotex/">Larry Pang with IoTex.io</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/535c1adf-03c6-4ece-842b-8593eb0dffb7"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Larry Pang, Head of Business Development</strong> at <b>IoTex.io </b>about &#8220;Demystifying Blockchain for Trusted IoT.&#8221;  Here are some of the key takeaways from our conversation:</p>
<div>
<ul>
<li><b>Introduction.</b> <a href="https://otter.ai/u/YJwXXFj2AUTKULD6qOIXhHHCqWE?tab=summary&t=5s">0:04</a>
<ul>
<li>Scott has all the contact information for Larry Pang, IoTex on industrial talk, and encourages listeners to reach out to him for more information.</li>
<li>Larry is the company demystifying blockchain.</li>
</ul>
</li>
<li><b>Barcelona Blockchain Conference.</b> <a href="https://otter.ai/u/YJwXXFj2AUTKULD6qOIXhHHCqWE?tab=summary&t=215s">3:34</a>
<ul>
<li>Barcelona is an amazing city with two conferences going on side-by-side. One of several large conference venues in the city, and the other is custom-built.</li>
<li>The iot solutions world congress is at the intersection of blockchain and the internet of things, and people are more interested in blockchain these days.</li>
<li>Larry gives his background and what he is doing for blockchain. He was in consulting for five years at Oliver Wyman, a strategy consulting firm.</li>
<li>Larry shares his background in the tech industry.</li>
<li>The psychology of making large changes to tech stacks, and how blockchain fits into all of this.</li>
<li>How blockchain is a way to facilitate trust between people that don't necessarily trust each other today. It's a way for parties to work with each other and give a use case.</li>
</ul>
</li>
<li><b>How to build trust in the supply chain.</b> <a href="https://otter.ai/u/YJwXXFj2AUTKULD6qOIXhHHCqWE?tab=summary&t=613s">10:12</a>
<ul>
<li>In supply chain, there is always someone at fault for something that goes wrong. People retroactively seek the truth, and blockchain is a very proactive technology.</li>
<li>Blockchain is a point solution to areas that lack trust. It can be really enabling factor for removing some of the legal aspects of litigation.</li>
<li>Why trust is the biggest challenge of our generation, and how blockchain is a solution that creates trust.</li>
<li>Why blockchain is already a good use case for many of the enterprise use cases, and what the next step is on top of it.</li>
</ul>
</li>
<li><b>The concept of a smart contract.</b> <a href="https://otter.ai/u/YJwXXFj2AUTKULD6qOIXhHHCqWE?tab=summary&t=897s">14:57</a>
<ul>
<li>The concept of a smart contract is a taboo term these days. It's not just smart, but it's also open source.</li>
<li>The data that is put on a blockchain needs to also be verifiable, or else everything downstream the business logic lives at work.</li>
<li>If the temperature dips below zero degrees or goes above zero degrees, issue a 10% penalty to the person who was in possession of it at the time.</li>
<li>Today, blockchain has the opportunity to add incentives.</li>
<li>B2B and B2C relationships, and business-consumer relationships. For example, corporations and the way that people sleep, how they sleep, and how they do healthy activities.</li>
<li>Tamper proof, hardware and software comes into play to issue incentives to issue rewards.</li>
</ul>
</li>
<li><b>Blockchain is going to continue to be here.</b> <a href="https://otter.ai/u/YJwXXFj2AUTKULD6qOIXhHHCqWE?tab=summary&t=1292s">21:31</a>
<ul>
<li>How to get a hold of IoTex, check it out at iotex.io.</li>
<li>Scott shares his thoughts on demystifying blockchain and how it will continue to be a part of the future of digital transformation.</li>
<li>Get more information about industrial talk at industrialtalk.com.</li>
</ul>
</li>
</ul>
</div>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>LARRY PANG'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/larry-pang/" target="_blank" rel="noopener">https://www.linkedin.com/in/larry-pang/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/iotex/" target="_blank" rel="noopener">https://www.linkedin.com/company/iotex/</a></p>
<p><strong>Company Website:</strong> <a href="https://iotex.io/" target="_blank" rel="noopener">https://iotex.io/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Larry Pang | IoTex | Demystifying Blockchain | IoTSWC | Industrial Talk" width="500" height="281" src="https://www.youtube.com/embed/L8d9gAztUtU?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/larry-pang-iotex/">Larry Pang with IoTex.io</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<enclosure url="https://podcasts.captivate.fm/media/89163e6e-2c14-4132-b9a8-79fcda70af3c/Larry-Pang-Mp3.mp3" length="36577583" type="audio/mpeg" />

			</item>
		<item>
		<title>Steven Huang with ManTech</title>
		<link>https://industrialtalk.com/episodes/steven-huang-mantech/</link>
					<comments>https://industrialtalk.com/episodes/steven-huang-mantech/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 30 Aug 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/steven-huang-mantech</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at the OMG Quarterly Standards Meeting and chatting with Steven Huang, Intelligence Systems Engineer with ManTech about "Your Industrial Operations Represented Virtually".</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/steven-huang-mantech/">Steven Huang with ManTech</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/e420fe46-a57c-4a1f-b3b0-e4c8374fb3f5"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at the <a href="https://www.omg.org/events/index.htm" target="_blank" rel="noopener">OMG Quarterly Standards Meeting</a> and chatting with <b>Steven Huang, Intelligence Systems Engineer with ManTech </b>about &#8220;Your Industrial Operations Represented Virtually&#8221;.  The following are some key digital transformation takeaways for our conversation:</p>
<div>
<ul>
<li><b>Developing models for virtual twins before implementation.</b> <a href="https://otter.ai/u/DFyKMII-QdseTs8hRGbp7J8-e4A?tab=summary&t=176s">2:55</a>
<ul>
<li>Department of Defense recognizes the value that digital twins can have on operational systems, but is looking to bring that left of boom to the table.</li>
<li>DTC is focused on virtual twins and developing models to support the virtual twin before executing the physical version.</li>
<li>How to keep the virtual twin up to current, and how to ensure that the virtual world of virtual twin stays secure.</li>
<li>Incorporating zero trust and multi-factor authentication into the digital twin architecture to make sure that everything there is trusted and valued, and evaluate that against standards for hardening and resiliency.</li>
</ul>
</li>
<li><b>How do you approach the spiritual twin?</b> <a href="https://otter.ai/u/DFyKMII-QdseTs8hRGbp7J8-e4A?tab=summary&t=469s">7:49</a>
<ul>
<li>Mantech and Omg approach the spiritual twin solution incrementally. They use the capabilities periodic table to shape expectations and deliverables for the first incarnation.</li>
<li>Where to start and who to trust is important.</li>
<li>Resources for those interested in digital twins, including publications and podcasts, as well as fundamental use cases and problems to solve with digital twins.</li>
<li>Trends happening in the industry.</li>
</ul>
</li>
<li><b>How do you get people to embrace digital twins?</b> <a href="https://otter.ai/u/DFyKMII-QdseTs8hRGbp7J8-e4A?tab=summary&t=682s">11:22</a>
<ul>
<li>Steven is the first person that has been given the title of intelligence systems engineer. He is also the first one to have that title.</li>
<li>How to get more information about him.</li>
<li>All the contact information for Steven will be available on the industrial talk podcast network. Be sure to reach out to him for more information.</li>
</ul>
</li>
</ul>
</div>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>STEVEN HUANG'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/steven-huang-0406011/" target="_blank" rel="noopener">https://www.linkedin.com/in/steven-huang-0406011/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/mantech/" target="_blank" rel="noopener">https://www.linkedin.com/company/mantech/</a></p>
<p><strong>Company Website: </strong><a href="https://www.mantech.com/" target="_blank" rel="noopener">https://www.mantech.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Steven Huang | ManTech | Digital Twin | Virtual Twin | Virtual Insights | OMG | Industrial Talk" width="500" height="281" src="https://www.youtube.com/embed/18Jak3e2ACY?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hexagon</strong>:  <a href="https://hexagon.com/solutions/enterprise-asset-management" target="_blank" rel="noopener">https://hexagon.com/solutions/enterprise-asset-management</a></p>
<p><strong>Arduino Pro</strong>:  <a href="https://www.arduino.cc/pro/" target="_blank" rel="noopener">https://www.arduino.cc/pro/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>CAP Logistics:</strong> <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Armis:</strong> <a href="https://www.armis.com/" target="_blank" rel="noopener">https://www.armis.com/</a></p>
<p><strong>Saviant Consulting:</strong> <a href="https://www.saviantconsulting.com/" target="_blank" rel="noopener">https://www.saviantconsulting.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/steven-huang-mantech/">Steven Huang with ManTech</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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			</item>
		<item>
		<title>Mark Kraeling with Wabtec</title>
		<link>https://industrialtalk.com/episodes/mark-kraeling-wabtec/</link>
					<comments>https://industrialtalk.com/episodes/mark-kraeling-wabtec/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 24 Aug 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/mark-kraeling-wabtec</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at IoT Solutions World Congress and talking to Mark Kraeling, Solutions Architect at Wabtec about "Using data telemetry to improve the safety and reliability of rail transportation."</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/mark-kraeling-wabtec/">Mark Kraeling with Wabtec</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/310f301b-3a87-4aa1-b2e3-76d99c128d51"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Mark Kraeling</strong> at <b>Wabtec </b>about &#8220;Using data telemetry to improve the safety and reliability of rail transportation.&#8221;  Here are some of the key takeaways from our conversation:</p>
<div>
<ul>
<li><b>Meet Mark Fraley.</b> <a href="https://otter.ai/u/aP_TTkwNIKSKMTw8luuAlckxmUI?tab=summary&t=243s">4:02</a>
<ul>
<li>Mark is a solutions architect with web tech incorporated Wabtec, a Fortune 500 company based in the United States, with 27,000 employees in over 50 countries.</li>
<li>Mark gives a background on himself.</li>
<li>He is also in the mining industry to buy, especially in Australia.</li>
<li>One of the things that Wabtec is working on with their customers is helping solve some of these supply chain issues.</li>
</ul>
</li>
<li><b>The Internet of Trains.</b> <a href="https://otter.ai/u/aP_TTkwNIKSKMTw8luuAlckxmUI?tab=summary&t=471s">7:51</a>
<ul>
<li>Iot is a miscellaneous file that includes everything. It's not just about the information, it's everything.</li>
<li>Wabtec has a suite of products that they look to implement immediately, such as installing something on the side of the track, high-speed cameras or sensors.</li>
<li>Successful trial in California, looking at partnership with battery companies to make sure batteries can last in that type of environment.</li>
<li>Monitoring capability, not just having the data, but evaluating that data and learning from the data. The most important thing is providing that information to customers.</li>
</ul>
</li>
<li><b>How to deploy capital effectively.</b> <a href="https://otter.ai/u/aP_TTkwNIKSKMTw8luuAlckxmUI?tab=summary&t=800s">13:20</a>
<ul>
<li>The first conversation they have had about rail and managing those assets, and how they are seeing decent adoption from the people who are using it.</li>
<li>The cyber component to all of this, because as you begin to monitor that asset and put devices out there, those could be vulnerable.</li>
<li>There is too much at stake. Web tech is well positioned to help customers with safety, security and improve the efficiency of the railroad.</li>
<li>The best way to get a hold of Mark is to reach out to him through LinkedIn or to contact him at Wabtec.</li>
</ul>
</li>
</ul>
</div>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MARK KRAELING'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/mark-kraeling-46a2336/" target="_blank" rel="noopener">https://www.linkedin.com/in/mark-kraeling-46a2336/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/getransportation/" target="_blank" rel="noopener">https://www.linkedin.com/company/getransportation/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.wabteccorp.com/" target="_blank" rel="noopener">https://www.wabteccorp.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Mark Kraeling | Wabtec | Digitalization of Rail Transportation | IOTSWC | Industrial Talk" width="500" height="281" src="https://www.youtube.com/embed/z_o6U3i7KG4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/mark-kraeling-wabtec/">Mark Kraeling with Wabtec</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<item>
		<title>Richard Leurig with Accruent</title>
		<link>https://industrialtalk.com/episodes/richard-leurig-accruent/</link>
					<comments>https://industrialtalk.com/episodes/richard-leurig-accruent/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 22 Aug 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/richard-leurig-accruent</guid>

					<description><![CDATA[<p>On this episode of Industrial Talk, we're onsite at Accruent Insights and chatting with Richard Leurig, CPTO with Accruent about people, innovation and emerging technology is at the heart of driving success.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/richard-leurig-accruent/">Richard Leurig with Accruent</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/8bc8b92a-ad04-4c06-9c37-e561281c7674"></iframe></div><p>On this episode of Industrial Talk, we're onsite at <a href="https://www.accruent.com/events" target="_blank" rel="noopener">Accruent Insights</a> and chatting with <strong>Richard Leurig, CPTO with Accruent</strong> about people, innovation and emerging technology is at the heart of driving success<span class="WdYUQQ text-decoration-none text-strikethrough-none">.  Here are the key takeaways:</span></p>
<div>
<ul>
<li><b>Introductions.</b> <a href="https://otter.ai/u/qv-tGxdf3kIOrcv5oWFbuj87xFk?tab=summary&t=4s">0:03</a>
<ul>
<li>Scott Mackenzie is a passionate industry professional dedicated to transferring cutting edge industry-focused innovations and trends while highlighting the men and women who keep the world moving.</li>
<li>Richard gives a little background on who he is.</li>
<li>Chief product and technology officer at accrual, responsible for product development, software engineering and the engineering process, and responsibility for the professional services team that implements and configures the products.</li>
<li>Exciting opportunities in front of Accrual in changing the company and the world, and changing the world.</li>
</ul>
</li>
<li><b>How do you look for common patterns of processes?</b> <a href="https://otter.ai/u/qv-tGxdf3kIOrcv5oWFbuj87xFk?tab=summary&t=299s">4:58</a>
<ul>
<li>The process of managing leases for a retail location, contracts and projects is different than work orders in a hospital or a distribution center.</li>
<li>An example of an example of a process.</li>
<li>There is one workflow, building a building, managing assets, costs and vendors associated with that building. Accrual is connecting all of those products together to reduce costs and improve efficiencies.</li>
<li>Accrual's vision is no panes of glass, essentially a smart environment that operates on its own and tells you in the morning.</li>
</ul>
</li>
<li><b>Solving the problem of multi-systems.</b> <a href="https://otter.ai/u/qv-tGxdf3kIOrcv5oWFbuj87xFk?tab=summary&t=617s">10:17</a>
<ul>
<li>There are a lot of companies out there that need to be exposed to these multi-systems. One individual will rely on one system.</li>
<li>The technology exists in most corporate, retail and manufacturing.</li>
<li>The progression of technology in the last four years has been tremendous, and will be even faster at a faster pace in the next four years.</li>
<li>The future of the program.</li>
</ul>
</li>
<li><b>Advice for companies looking at the future.</b> <a href="https://otter.ai/u/qv-tGxdf3kIOrcv5oWFbuj87xFk?tab=summary&t=872s">14:31</a>
<ul>
<li>The two things that are happening that are speeding up the adoption of AI that are going to make it easier to adopt and easier to manage the change.</li>
<li>The cost of AI is going down, and the availability of open AI, Chat GPT, etc, is also going down.</li>
<li>How to get more information about Richard and how he will change the world.</li>
<li>How to connect with Richard via LinkedIn, email or webinars to learn more about his work and how to get involved in his work.</li>
</ul>
</li>
</ul>
</div>
<p>Also, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>RICHARD LEURIG'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/rkleurig/" target="_blank" rel="noopener">https://www.linkedin.com/in/rkleurig/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" target="_blank" rel="noopener">https://www.linkedin.com/company/accruent/</a></p>
<p><strong>Company Website: </strong><a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Richard Leurig | CPTO | Accruent Insights | Innovation | Emerging Technology | Industrial Talk" width="500" height="281" src="https://www.youtube.com/embed/_CHM3iGiEbI?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/richard-leurig-accruent/">Richard Leurig with Accruent</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/2436dddf-a3f5-4a0e-9e15-88ca16ec3056/Richard-Leurig-CPTO-Accruent-Mp3.mp3" length="29290031" type="audio/mpeg" />

			</item>
		<item>
		<title>Bassam Zarkout with IGnPower</title>
		<link>https://industrialtalk.com/episodes/bassam-zarkout-ignpower-omg/</link>
					<comments>https://industrialtalk.com/episodes/bassam-zarkout-ignpower-omg/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 21 Aug 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/bassam-zarkout-ignpower-omg</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at the OMG Quarterly Standards Meeting and chatting with Bassam Zarkout, Executive Vice President with IGnPower about "Digital Transformation - trustworthy standards and strategies for implementation success".</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/bassam-zarkout-ignpower-omg/">Bassam Zarkout with IGnPower</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/f54962dd-a008-4a33-aa4d-a38b54e1f69f"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at the <a href="https://www.omg.org/events/index.htm" target="_blank" rel="noopener">OMG Quarterly Standards Meeting</a> and chatting with <b>Bassam Zarkout, Executive Vice President with IGnPower </b>about &#8220;Digital Transformation &#8211; trustworthy standards and strategies for implementation success&#8221;. The following are some key digital transformation takeaways for our conversation:</p>
<ul data-sourcepos="3:1-12:0">
<li data-sourcepos="3:1-3:111">Digital transformation is a process of using digital technologies to change the way an organization operates.</li>
<li data-sourcepos="4:1-4:138">It is a journey that may take time and effort, but it is essential for organizations that want to remain competitive in the digital age.</li>
<li data-sourcepos="5:1-5:109">There are three phases of digital transformation: digitization, digitalization, and digital transformation.</li>
<li data-sourcepos="6:1-6:81">Digitization is the process of converting analog information into digital form.</li>
<li data-sourcepos="7:1-7:82">Digitalization is the use of digital technologies to improve business processes.</li>
<li data-sourcepos="8:1-8:113">Digital transformation is the use of digital technologies to create new business models and value propositions.</li>
<li data-sourcepos="9:1-9:135">Organizations need to start by assessing their current state of digital maturity and defining their goals for digital transformation.</li>
<li data-sourcepos="10:1-10:108">They also need to develop a clear roadmap for implementation and measure the success of their initiatives.</li>
<li data-sourcepos="11:1-12:0">Digital transformation is not without challenges, but the benefits can be significant.</li>
</ul>
<p data-sourcepos="13:1-13:67">Here are some additional points that were made in the conversation:</p>
<ul data-sourcepos="15:1-21:0">
<li data-sourcepos="15:1-15:134">The term &#8220;digital transformation&#8221; is often used loosely, but it is important to understand the three distinct phases of the process.</li>
<li data-sourcepos="16:1-16:117">Many organizations are still in the early stages of digital transformation, but the pace of change is accelerating.</li>
<li data-sourcepos="17:1-17:103">Organizations that do not embrace digital transformation risk being left behind by their competitors.</li>
<li data-sourcepos="18:1-18:109">Digital transformation can help organizations improve their efficiency, productivity, and customer service.</li>
<li data-sourcepos="19:1-19:79">It can also help them create new products and services and enter new markets.</li>
<li data-sourcepos="20:1-21:0">The benefits of digital transformation can be significant, but it is important to carefully plan and execute the process.</li>
</ul>
<p><strong>Additional Information: </strong> <a href="https://industrialtalk.com/wp-content/uploads/2023/08/Digital-Transformation-Journey-scaled.jpg"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-11267" src="https://industrialtalk.com/wp-content/uploads/2023/08/Digital-Transformation-Journey-scaled.jpg" alt="" width="2560" height="1108" srcset="https://industrialtalk.com/wp-content/uploads/2023/08/Digital-Transformation-Journey-scaled.jpg 2560w, https://industrialtalk.com/wp-content/uploads/2023/08/Digital-Transformation-Journey-300x130.jpg 300w, https://industrialtalk.com/wp-content/uploads/2023/08/Digital-Transformation-Journey-1024x443.jpg 1024w, https://industrialtalk.com/wp-content/uploads/2023/08/Digital-Transformation-Journey-768x332.jpg 768w, https://industrialtalk.com/wp-content/uploads/2023/08/Digital-Transformation-Journey-1536x665.jpg 1536w, https://industrialtalk.com/wp-content/uploads/2023/08/Digital-Transformation-Journey-2048x887.jpg 2048w, https://industrialtalk.com/wp-content/uploads/2023/08/Digital-Transformation-Journey-600x260.jpg 600w" sizes="(max-width: 2560px) 100vw, 2560px" /></a></p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>BASSAM ZARKOUT'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/bassam-zarkout-5081974/" target="_blank" rel="noopener">https://www.linkedin.com/in/bassam-zarkout-5081974/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/ignpower-inc./" target="_blank" rel="noopener">https://www.linkedin.com/company/ignpower-inc./</a></p>
<p><strong>Company Website: </strong><a href="https://www.ignpower.com/" target="_blank" rel="noopener">https://www.ignpower.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Digital Transformation | Strategies for implementation success | OMG | Industrial Talk" width="500" height="281" src="https://www.youtube.com/embed/vKtnXzWA1Es?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hexagon</strong>:  <a href="https://hexagon.com/solutions/enterprise-asset-management" target="_blank" rel="noopener">https://hexagon.com/solutions/enterprise-asset-management</a></p>
<p><strong>Arduino Pro</strong>:  <a href="https://www.arduino.cc/pro/" target="_blank" rel="noopener">https://www.arduino.cc/pro/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>CAP Logistics:</strong> <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Armis:</strong> <a href="https://www.armis.com/" target="_blank" rel="noopener">https://www.armis.com/</a></p>
<p><strong>Saviant Consulting:</strong> <a href="https://www.saviantconsulting.com/" target="_blank" rel="noopener">https://www.saviantconsulting.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/bassam-zarkout-ignpower-omg/">Bassam Zarkout with IGnPower</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<item>
		<title>Markus Rimmele with DigitalituM</title>
		<link>https://industrialtalk.com/episodes/markus-rimmele-digitalitum/</link>
					<comments>https://industrialtalk.com/episodes/markus-rimmele-digitalitum/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 18 Aug 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/markus-rimmele-digitalitum</guid>

					<description><![CDATA[<p>Industrial Talk is chatting with Markus Rimmele, Founder of DigitalituM about “How digitalization tools can solve ongoing challenges and dilemmas in manufacturing.”</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/markus-rimmele-digitalitum/">Markus Rimmele with DigitalituM</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/c1b4ef60-a9d8-4d0c-b20b-97a43afba463"></iframe></div><p><strong><em>Industrial Talk </em></strong>is chatting with <b>Markus Rimmele, Founder of DigitalituM </b>about “How digitalization tools can solve ongoing challenges and dilemmas in manufacturing.” The following are some key takeaways for our conversation:</p>
<div>
<ul>
<li><b>Intro to the podcast.</b> <a href="https://otter.ai/u/00KMOxtoSLx3dcafaWcSu3IbJag?tab=summary&t=4s">0:03</a>
<ul>
<li>Scott Mackenzie is a passionate industry professional dedicated to transferring cutting-edge industry-focused innovations and trends while highlighting the men and women who keep the world moving.</li>
<li>Manufacturers need to educate and collaborate.</li>
<li>Aligning supply chain strategy with the pf curve and the digitalization of the utilities, and how to do that effectively.</li>
<li>How digitalization tools can solve ongoing problems for manufacturers.</li>
</ul>
</li>
<li><b>Who is Markus.</b> <a href="https://otter.ai/u/00KMOxtoSLx3dcafaWcSu3IbJag?tab=summary&t=231s">3:51</a>
<ul>
<li>Scott welcomes Markus to the show and gives him a little background on who he is and his professional background in the manufacturing industry.</li>
<li>Markus shares his thoughts on the challenges and opportunities of digitalization and how it is important for him to educate himself on the topic.</li>
</ul>
</li>
<li><b>Why is digitalization so important for manufacturers?</b> <a href="https://otter.ai/u/00KMOxtoSLx3dcafaWcSu3IbJag?tab=summary&t=390s">6:30</a>
<ul>
<li>Why digitalization is so important for manufacturers, and why it is a solution to the problems in the manufacturing industry.</li>
<li>The reality is that manufacturers need manufacturers.</li>
<li>A digitalization strategy journey and finding the right partner is good for business.</li>
<li>Digitalization is a step by step approach over time, not just an engineering topic.</li>
</ul>
</li>
<li><b>The gap in digitalization understanding and understanding.</b> <a href="https://otter.ai/u/00KMOxtoSLx3dcafaWcSu3IbJag?tab=summary&t=661s">11:01</a>
<ul>
<li>There is a big gap in understanding between the big guys and the smaller and medium manufacturers, and why they are falling behind.</li>
<li>Scott and Markus look at manufacturing in different ways.</li>
<li>Scott and Markus have different toolboxes, but both need the same tools to do their job right.</li>
<li>Incremental approach to digitalization, adding a couple of digitalization tools to the toolbox.</li>
</ul>
</li>
<li><b>Why is augmented and virtual reality so important for manufacturers?</b> <a href="https://otter.ai/u/00KMOxtoSLx3dcafaWcSu3IbJag?tab=summary&t=934s">15:33</a>
<ul>
<li>The importance of being hard-nose and having a no-brainer roi. If done right, it makes sense. The question is always how to calculate it.</li>
<li>The implementation and training is always there. Nothing is worse that you get a new shiny silver bullet tool and nobody wants to use it.</li>
<li>Why AR/VR is important for manufacturers, as it allows them to get the information they need at the location they need it.</li>
<li>The first challenge for manufacturers is finding the right binder.</li>
</ul>
</li>
<li><b>What is the problem with the current state of data?</b> <a href="https://otter.ai/u/00KMOxtoSLx3dcafaWcSu3IbJag?tab=summary&t=1241s">20:40</a>
<ul>
<li>There are two assets that are similar but not exactly the same. One has the wrong information and then does the wrong thing, which may cause problems.</li>
<li>Everyone in 2023 will have a smartphone.</li>
<li>The 3D model is an augmented reality and augmented reality model on top of the machine. It gives the information needed at the location.</li>
<li>The challenge of feeding the right information.</li>
</ul>
</li>
<li><b>The benefits of digitalization.</b> <a href="https://otter.ai/u/00KMOxtoSLx3dcafaWcSu3IbJag?tab=summary&t=1498s">24:58</a>
<ul>
<li>As time goes on, these solutions will be driven down from a cost perspective. Boeing is using it for maintaining their planes.</li>
<li>Boeing has a steeper learning curve than traditional methods.</li>
<li>Manufacturers need to find a trusted Sherpa to help them along the way. A digitalization strategy is a must.</li>
<li>The major roadblock to change management is change management.</li>
</ul>
</li>
<li><b>The need for change and the need for collaboration.</b> <a href="https://otter.ai/u/00KMOxtoSLx3dcafaWcSu3IbJag?tab=summary&t=1731s">28:50</a>
<ul>
<li>In the 2010s, there was a lot of change awareness, but there was no real need to change. Then came the big hammer COVID.</li>
<li>How to get more information about Markus.</li>
<li>How to get more information about Markus and his work, and how to connect with him via LinkedIn or his website.</li>
<li>Connect with Markus on industrial talk.</li>
</ul>
</li>
</ul>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MARKUS RIMMELE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/markusrimmele/" target="_blank" rel="noopener">https://www.linkedin.com/in/markusrimmele/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/digitalitum/" target="_blank" rel="noopener">https://www.linkedin.com/company/digitalitum/</a></p>
<p><strong>Company Website: </strong> <a href="https://digitalitum.com/" target="_blank" rel="noopener">https://digitalitum.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Digital Transformation Tools for Manufacturers | Markus Rimmele | DigitalituM | Industrial Talk" width="500" height="281" src="https://www.youtube.com/embed/1lzCm01eMh0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hexagon</strong>:  <a href="https://hexagon.com/solutions/enterprise-asset-management" target="_blank" rel="noopener">https://hexagon.com/solutions/enterprise-asset-management</a></p>
<p><strong>Arduino Pro</strong>:  <a href="https://www.arduino.cc/pro/" target="_blank" rel="noopener">https://www.arduino.cc/pro/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>CAP Logistics:</strong> <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Armis:</strong> <a href="https://www.armis.com/" target="_blank" rel="noopener">https://www.armis.com/</a></p>
<p><strong>Saviant Consulting:</strong> <a href="https://www.saviantconsulting.com/" target="_blank" rel="noopener">https://www.saviantconsulting.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
</div>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/markus-rimmele-digitalitum/">Markus Rimmele with DigitalituM</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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			</item>
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		<title>Nuno Goncalves and Pedro Basto with Emitu</title>
		<link>https://industrialtalk.com/episodes/nuno-goncalves-pedro-basto-emitu-iotswc/</link>
					<comments>https://industrialtalk.com/episodes/nuno-goncalves-pedro-basto-emitu-iotswc/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 26 Jul 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/nuno-goncalves-pedro-basto-emitu-iotswc</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at IoT Solutions World Congress and talking to Nuno Gancalves and Pedro Basto at Emitu about "Making IoT Deployments easy, flexible and scalable."  Learn about Simplified IIoT along with Nuno and Pedro's unique insight into the smart technology on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/nuno-goncalves-pedro-basto-emitu-iotswc/">Nuno Goncalves and Pedro Basto with Emitu</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/f0bc6d33-6041-4c6f-a5bc-ce8f510e300e"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Nuno Goncalves and Pedro Basto</strong> at <b>Emitu </b>about &#8220;Making IoT Deployments easy, flexible and scalable.&#8221;  Learn about Simplified IIoT along with Nuno and Pedro's unique insight into the smart technology on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>NUNO GONCALVES' CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/npgoncalves/" target="_blank" rel="noopener">https://www.linkedin.com/in/npgoncalves/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/emitu/" target="_blank" rel="noopener">https://www.linkedin.com/company/emitu/</a></p>
<p><strong>Company Website:</strong> <a href="https://emitu.com/" target="_blank" rel="noopener">https://emitu.com/</a></p>
<h2>PEDRO BASTO'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/pedrosalestech/" target="_blank" rel="noopener">https://www.linkedin.com/in/pedrosalestech/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Digital Transformation Simplified | Industrial Talk | IoT Solutions World Congress" width="500" height="281" src="https://www.youtube.com/embed/5X-pWAXx7aU?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/nuno-goncalves-pedro-basto-emitu-iotswc/">Nuno Goncalves and Pedro Basto with Emitu</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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			</item>
		<item>
		<title>Daniel Spahr with Stream Analyze</title>
		<link>https://industrialtalk.com/episodes/daniel-spahr-streamanalyze-2/</link>
					<comments>https://industrialtalk.com/episodes/daniel-spahr-streamanalyze-2/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 10 Jul 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/daniel-spahr-streamanalyze-2</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at IoT Solutions World Congress and talking to Daniel Spahr, COO at Stream Analyze about "Doing the heavy lifting of data analytics close to the asset".  Learn about Edge and Cloud along with Daniel's unique insight into the Ai technology on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/daniel-spahr-streamanalyze-2/">Daniel Spahr with Stream Analyze</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/43fbd7b6-8574-4f08-8d1a-6eb2e587d543"></iframe></div><p>Quick summary of the conversation:</p>
<ul>
<li>Scott and Daniel are at the IoT Solutions World Congress, a conference that brings together technology, people, and companies to solve problems and collaborate.</li>
<li>Daniel is the CEO of Stream Analytic, a company that provides an analytics platform that can be deployed on any device. The platform allows businesses to do AI on the edge, rather than sending all their data to the cloud.</li>
<li>This can save businesses money on data transfer and storage costs. It can also improve the speed and accuracy of decision-making.</li>
<li>Daniel and Scott discuss the challenges of managing data and how Stream Analytic can help businesses make better decisions with their data.</li>
</ul>
<p>Here are some key points from the conversation:</p>
<ul>
<li><strong>The amount of data being generated is growing exponentially.</strong> This can make it difficult for businesses to manage their data and make informed decisions.</li>
<li><strong>Sending all data to the cloud can be expensive and time-consuming.</strong> Stream Analytic allows businesses to do AI on the edge, which can save them money and improve the speed of decision-making.</li>
<li><strong>Stream Analytic is a flexible platform that can be used in a variety of industries.</strong> It is easy to deploy and use, and it can be customized to meet the specific needs of each business.</li>
</ul>
<p>Overall, the conversation between Industrial Talk and Daniel Spahr highlights the benefits of using Stream Analytic to manage data and make better decisions. If you are a business that is looking for a way to improve your data management, then Stream Analytic is a great option.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>DANIEL SPAHR'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/daniel-spahr/" target="_blank" rel="noopener">https://www.linkedin.com/in/daniel-spahr/</a></p>
<p><strong>Company LinkedIn:</strong><a href="https://www.linkedin.com/company/stream-analyze/" target="_blank" rel="noopener"> https://www.linkedin.com/company/stream-analyze/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.streamanalyze.com/" target="_blank" rel="noopener">https://www.streamanalyze.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Daniel Spahr with Stream Analyize talking about edge and cloud solutions at IoTSWC 23" width="500" height="281" src="https://www.youtube.com/embed/6kPiQba_6Nk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/daniel-spahr-streamanalyze-2/">Daniel Spahr with Stream Analyze</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<title>James Ray with Nottingham Spirk</title>
		<link>https://industrialtalk.com/episodes/james-ray-nottinghamspirk/</link>
					<comments>https://industrialtalk.com/episodes/james-ray-nottinghamspirk/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 01 Jun 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/james-ray-nottinghamspirk</guid>

					<description><![CDATA[<p>Industrial Talk is speaking with James Ray, Vice President of IoT Development - Nottingham Spirk about "The evolution of intelligent consumer products and positive impacts for the future." Get the answers to your "Intelligent Products" questions along with James' unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/james-ray-nottinghamspirk/">James Ray with Nottingham Spirk</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/ecac1afe-1fd1-46d8-a4c9-376ee3d0f51e"></iframe></div><p><strong><em>Industrial Talk </em></strong>is speaking with <b>James Ray</b>, Vice President of IoT Development &#8211; Nottingham Spirk about <b>&#8220;The evolution of intelligent consumer products and positive impacts for the future.&#8221;</b> Get the answers to your &#8220;Intelligent Products&#8221; questions along with James' unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>JAMES RAY'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/james-ray1231/" target="_blank" rel="noopener">https://www.linkedin.com/in/james-ray1231/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/nottingham-spirk/" target="_blank" rel="noopener">https://www.linkedin.com/company/nottingham-spirk/</a></p>
<p><strong>Company Website: </strong><a href="https://www.nottinghamspirk.com/" target="_blank" rel="noopener">https://www.nottinghamspirk.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="James Ray with Nottingham Spirk talking about smart consumer products" width="500" height="281" src="https://www.youtube.com/embed/PapzM3UPj3U?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>ArduinoPro:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/james-ray-nottinghamspirk/">James Ray with Nottingham Spirk</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Nina Tucker with Twin Oaks Computing</title>
		<link>https://industrialtalk.com/episodes/nina-tucker-twinoakscomputing-middleware/</link>
					<comments>https://industrialtalk.com/episodes/nina-tucker-twinoakscomputing-middleware/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 24 May 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/nina-tucker-with-twin-oaks-computing</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at IoT Solutions World Congress and talking to Nina Tucker, Vice President at Twin Oaks Computing about "Middleware and the importance to your digital transformation journey".  Learn about Middleware along with Nina's unique insight into the Middleware technology on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/nina-tucker-twinoakscomputing-middleware/">Nina Tucker with Twin Oaks Computing</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/5143fd94-a16f-4757-8216-941e70e9e726"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Nina Tucker, </strong>Vice President at <b>Twin Oaks Computing </b>about &#8220;Middleware and the importance to your digital transformation journey&#8221;<strong>.</strong>  Learn about Middleware along with Nina's unique insight into the Middleware technology on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>NINA TUCKER'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/ninatucker/" target="_blank" rel="noopener">https://www.linkedin.com/in/ninatucker/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/twin-oaks-computing-inc-/" target="_blank" rel="noopener">https://www.linkedin.com/company/twin-oaks-computing-inc-/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.twinoakscomputing.com/" target="_blank" rel="noopener">https://www.twinoakscomputing.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Nina Tucker with Twin Oaks Computing talking about middleware and connecting assets at IoTSWC" width="500" height="281" src="https://www.youtube.com/embed/5D-2XQ3AnI0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/nina-tucker-twinoakscomputing-middleware/">Nina Tucker with Twin Oaks Computing</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Bhushan Sardesai with Saviant Consulting</title>
		<link>https://industrialtalk.com/episodes/bhushan-sardesai-saviantconsulting/</link>
					<comments>https://industrialtalk.com/episodes/bhushan-sardesai-saviantconsulting/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 22 May 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/bhushan-sardesai-saviantconsulting</guid>

					<description><![CDATA[<p>Industrial Talk is speaking with Bhushan Sardesai, Consulting Lead - Saviant Consulting about "Decision Science for Manufacturers of Test, Measurement Instruments and Smart Devices". Get the answers to your "Decision Science" questions along with Bhushan's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/bhushan-sardesai-saviantconsulting/">Bhushan Sardesai with Saviant Consulting</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/2d54826b-6c94-4ebc-8f28-1ce48fc2f220"></iframe></div><p><strong><em>Industrial Talk </em></strong>is speaking with <b>Bhushan Sardesai</b>, Consulting Lead &#8211; Saviant Consulting about <b>&#8220;Decision Science for Manufacturers of Test, Measurement Instruments and Smart Devices&#8221;</b>. Get the answers to your &#8220;Decision Science&#8221; questions along with Bhushan's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>BHUSHAN SARDESAI'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/bhushansardesai/" target="_blank" rel="noopener">https://www.linkedin.com/in/bhushansardesai/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/saviant-consulting/" target="_blank" rel="noopener">https://www.linkedin.com/company/saviant-consulting/</a></p>
<p><strong>Company Website: </strong><a href="https://www.saviantconsulting.com/" target="_blank" rel="noopener">https://www.saviantconsulting.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Bhushan Sardesai with Saviant Consulting Decision Science vs Data Science" width="500" height="281" src="https://www.youtube.com/embed/nrIH-wYH0aA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>ArduinoPro:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/bhushan-sardesai-saviantconsulting/">Bhushan Sardesai with Saviant Consulting</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<title>Margherita Ferragatta with IDT Solution</title>
		<link>https://industrialtalk.com/episodes/margherita-ferragatta-idtsolution/</link>
					<comments>https://industrialtalk.com/episodes/margherita-ferragatta-idtsolution/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 16 May 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/margherita-ferragatta-idtsolution</guid>

					<description><![CDATA[<p>Industrial Talk is speaking with Margherita Ferragatta, Software Programmer - IDT Solution about "Real-World IoT Automotive Adoption, Improving Automation". Get the answers to your "Open IoT" questions along with Margherita's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/margherita-ferragatta-idtsolution/">Margherita Ferragatta with IDT Solution</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/50b539a6-5ce1-4e3c-b548-aa3b38c8f777"></iframe></div><p><strong><em>Industrial Talk </em></strong>is speaking with <b>Margherita Ferragatta</b>, Software Programmer &#8211; IDT Solution about <b>&#8220;Real-World IoT Automotive Adoption, Improving Automation&#8221;</b>. Get the answers to your &#8220;Open IoT&#8221; questions along with Margherita's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MARGHERITA FERRAGATTA'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/margherita-ferragatta-7b5818243/" target="_blank" rel="noopener">https://www.linkedin.com/in/margherita-ferragatta-7b5818243/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/idt-solution/" target="_blank" rel="noopener">https://www.linkedin.com/company/idt-solution/</a></p>
<p><strong>Company Website: </strong><a href="https://idtsolution.com/" target="_blank" rel="noopener">https://idtsolution.com/</a></p>
<p><strong>Company Instagram:</strong> <a href="https://www.instagram.com/idt.solution/" target="_blank" rel="noopener">https://www.instagram.com/idt.solution/</a></p>
<p><strong>Company Website: </strong><a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Margherita Ferragatta with IDT Solution talking about Real-World IoT Automotive Adoption." width="500" height="281" src="https://www.youtube.com/embed/zKdc_Vj_sB0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>ArduinoPro:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/margherita-ferragatta-idtsolution/">Margherita Ferragatta with IDT Solution</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<title>Fabrice Delouche with Binalyze</title>
		<link>https://industrialtalk.com/episodes/fabrice-delouche-with-binalyze/</link>
					<comments>https://industrialtalk.com/episodes/fabrice-delouche-with-binalyze/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 10 May 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/fabrice-delouche-with-binalyze</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at IoT Solutions World Congress and talking to Fabrice Delouche, Senior Sales Director at Binalyze about "Automated Digital Forensics".  Learn about this cyber security solution along with Fabrice's unique insight into the cyber security technology on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/fabrice-delouche-with-binalyze/">Fabrice Delouche with Binalyze</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/2dd60b63-190c-4afc-aefe-1e02983b229b"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Fabrice Delouche, </strong>Senior Sales Director at <b>Binalyze </b>about &#8220;Automated Digital Forensics&#8221;<strong>.</strong>  Learn about this cyber security solution along with Fabrice's unique insight into the cyber security technology on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>FABRICE DELOUCHE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/fabrice-delouche-32b86680/" target="_blank" rel="noopener">https://www.linkedin.com/in/fabrice-delouche-32b86680/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/binalyze/" target="_blank" rel="noopener">https://www.linkedin.com/company/binalyze/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.binalyze.com/" target="_blank" rel="noopener">https://www.binalyze.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Fabrice Delouche with Binalyze is talking about Automated Digital Forensics at IOTSWC 23" width="500" height="281" src="https://www.youtube.com/embed/SvAxnEU5Nmo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/fabrice-delouche-with-binalyze/">Fabrice Delouche with Binalyze</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<item>
		<title>Christian Muggeo and Tim Weilkiens OMG Co-Chairs</title>
		<link>https://industrialtalk.com/episodes/christian-muggeo-tim-weilkiens-omg/</link>
					<comments>https://industrialtalk.com/episodes/christian-muggeo-tim-weilkiens-omg/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 03 May 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/christian-muggeo-tim-weilkiens-omg</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at the OMG Quarterly Standards Meeting and chatting with Tim Weilkiens and Christian Muggeo with OMG Co-Chairs about "The next-generation System Modeling Language (SysML v2)". Tune in and hear more about the importance of the latest in SysML v2 and Christian and Tim's unique insights on this Industrial Talk.  Also, you can listen to their podcast, just go here for the entertaining conversation:  https://mbse-podcast.rocks/</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/christian-muggeo-tim-weilkiens-omg/">Christian Muggeo and Tim Weilkiens OMG Co-Chairs</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/46b09b58-7d04-45bf-b0a7-ffec48345375"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at the <a href="https://www.omg.org/events/index.htm" target="_blank" rel="noopener">OMG Quarterly Standards Meeting</a> and chatting with <strong>Tim Weilkiens and Christian Muggeo </strong>with OMG Co-Chairs about &#8220;The next-generation System Modeling Language (SysML v2)&#8221;. Tune in and hear more about the importance of the latest in SysML v2 and Christian and Tim's unique insights on this Industrial Talk.  Also, you can listen to their podcast, just go here for the entertaining conversation:  <a href="https://mbse-podcast.rocks/" target="_blank" rel="noopener">https://mbse-podcast.rocks/</a></p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>TIM WEILKIENS' CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/timweilkiens/" target="_blank" rel="noopener">https://www.linkedin.com/in/timweilkiens/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/oose/" target="_blank" rel="noopener">https://www.linkedin.com/company/oose/</a></p>
<p><strong>Company Website: </strong><a href="https://oose.com/" target="_blank" rel="noopener">https://oose.com/</a></p>
<h2>CHRISTIAN MUGGEO'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/christianmuggeo/" target="_blank" rel="noopener">https://www.linkedin.com/in/christianmuggeo/</a></p>
<p>Company LinkedIn: <a href="https://www.linkedin.com/company/contact-software/" target="_blank" rel="noopener"> https://www.linkedin.com/company/contact-software/</a></p>
<p>Company Website:  <a href="https://www.contact-software.com/en/" target="_blank" rel="noopener">https://www.contact-software.com/en/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Christian Muggeo and Tim Weilkiens OMG Co-Chairs talking about SysML v2 at OMG&#039;s Q4 Meeting" width="500" height="281" src="https://www.youtube.com/embed/DWXh4c9k1zs?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hexagon</strong>:  <a href="https://hexagon.com/solutions/enterprise-asset-management" target="_blank" rel="noopener">https://hexagon.com/solutions/enterprise-asset-management</a></p>
<p><strong>Arduino Pro</strong>:  <a href="https://www.arduino.cc/pro/" target="_blank" rel="noopener">https://www.arduino.cc/pro/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>CAP Logistics:</strong> <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Armis:</strong> <a href="https://www.armis.com/" target="_blank" rel="noopener">https://www.armis.com/</a></p>
<p><strong>Saviant Consulting:</strong> <a href="https://www.saviantconsulting.com/" target="_blank" rel="noopener">https://www.saviantconsulting.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/christian-muggeo-tim-weilkiens-omg/">Christian Muggeo and Tim Weilkiens OMG Co-Chairs</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/b9778b43-0924-4ed0-852b-660c7821f609/Christian-and-Tim-Mp3.mp3" length="29509487" type="audio/mpeg" />

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		<title>Daniel Young with Toshiba America</title>
		<link>https://industrialtalk.com/episodes/daniel-young-toshiba-america/</link>
					<comments>https://industrialtalk.com/episodes/daniel-young-toshiba-america/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 24 Apr 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/daniel-young-toshiba-america</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at the OMG Quarterly Standards Meeting and chatting with Daniel Young, Senior Manager - Standards with Toshiba America about "Putting IoT in Action". Tune in and hear more about the importance of IoT Deployment and Dan's unique insights on this Industrial Talk.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/daniel-young-toshiba-america/">Daniel Young with Toshiba America</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/eb84542e-2e07-4ad3-86bf-202ebb0c5aff"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at the <a href="https://www.omg.org/events/index.htm" target="_blank" rel="noopener">OMG Quarterly Standards Meeting</a> and chatting with <strong>Daniel Young, Senior Manager &#8211; Standards </strong>with Toshiba America about &#8220;Putting IoT in Action&#8221;. Tune in and hear more about the importance of IoT Deployment and Dan's unique insights on this Industrial Talk.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>DANIEL YOUNG'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/danieleyoung/" target="_blank" rel="noopener">https://www.linkedin.com/in/danieleyoung/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/toshiba-americas/" target="_blank" rel="noopener">https://www.linkedin.com/company/toshiba-americas/</a></p>
<p><strong>Company Website: </strong><a href="https://www.global.toshiba/ww/top.html" target="_blank" rel="noopener">https://www.global.toshiba/ww/top.html</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Daniel Young with Toshiba is talking about going beyond standards and into IoT deployment at OMG Q1" width="500" height="281" src="https://www.youtube.com/embed/UE66sBASvDI?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/daniel-young-toshiba-america/">Daniel Young with Toshiba America</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<title>Al Beydoun with ODVA.org</title>
		<link>https://industrialtalk.com/episodes/al-beydoun-odva-org/</link>
					<comments>https://industrialtalk.com/episodes/al-beydoun-odva-org/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 21 Apr 2023 14:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/al-beydoun-odva-org</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Al Beydoun, Ph.D, President of ODVA.Org about "Advancing open communication technology for industrial automation".  Learn about interoperable information along with Al's unique insight into the industrial automation future of open communication technology on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/al-beydoun-odva-org/">Al Beydoun with ODVA.org</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/3a20d77b-7f93-44a3-8f38-20a2306a6faf"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Al Beydoun, Ph.D, </strong>President of <b>ODVA.Org </b>about &#8220;Advancing open communication technology for industrial automation&#8221;<strong>.</strong>  Learn about interoperable information along with Al's unique insight into the industrial automation future of open communication technology on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>AL BEYDOUN'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/al-beydoun-ph-d-08145b2/" target="_blank" rel="noopener">https://www.linkedin.com/in/al-beydoun-ph-d-08145b2/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/odva/" target="_blank" rel="noopener">https://www.linkedin.com/company/odva/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.odva.org/" target="_blank" rel="noopener">https://www.odva.org/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Al Beydoun talks about advancing open communication technology for industrial automation at IoTSWC" width="500" height="281" src="https://www.youtube.com/embed/p4a5YENqMIQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/al-beydoun-odva-org/">Al Beydoun with ODVA.org</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<title>Joseph Rich with Fluke Reliability</title>
		<link>https://industrialtalk.com/episodes/joseph-rich-fluke-reliability-accelix/</link>
					<comments>https://industrialtalk.com/episodes/joseph-rich-fluke-reliability-accelix/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 11 Apr 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/joseph-rich-fluke-reliability-accelix</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at Xcelerate 23 in Orlando, FL and talking to Joseph "Joe" Rich, Chief Revenue Officer, Fluke Reliability about "Customer Collaboration key to Innovative Reliability Solutions". Get the answers to your "Reliability" questions along with Joe's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/joseph-rich-fluke-reliability-accelix/">Joseph Rich with Fluke Reliability</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/02630fc6-e1a9-4b3c-ad89-bba1531ea454"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://xcelerate23.com/" target="_blank" rel="noopener">Xcelerate 23</a><a href="https://www.fabtechexpo.com/" target="_blank" rel="noopener"> </a>in Orlando, FL and talking to <strong>Joseph &#8220;Joe&#8221; Rich, </strong>Chief Revenue Officer, Fluke Reliability about <b>&#8220;Customer Collaboration key to Innovative Reliability Solutions&#8221;</b>. Get the answers to your &#8220;Reliability&#8221; questions along with Joe's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>JOSEPH RICH'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/josephfrich/" target="_blank" rel="noopener">https://www.linkedin.com/in/josephfrich/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/fluke-reliability/" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-reliability/</a></p>
<p><strong>Company Website: </strong><a href="https://www.accelix.com/" target="_blank" rel="noopener">https://www.accelix.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Joe Rich, CMO, Fluke Reliability is talking about Innovative Reliability Solutions at Xcelerate 23" width="500" height="281" src="https://www.youtube.com/embed/uakMh8AUrKo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>CAP Logistics:</strong> <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Armis:</strong> <a href="https://www.armis.com/" target="_blank" rel="noopener">https://www.armis.com/</a></p>
<p><strong>Saviant Consulting:</strong> <a href="https://www.saviantconsulting.com/" target="_blank" rel="noopener">https://www.saviantconsulting.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/joseph-rich-fluke-reliability-accelix/">Joseph Rich with Fluke Reliability</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<title>Chuck Byers with Industry IoT Consortium</title>
		<link>https://industrialtalk.com/episodes/chuck-byers-iiconsortium/</link>
					<comments>https://industrialtalk.com/episodes/chuck-byers-iiconsortium/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 10 Apr 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/chuck-byers-with-industry-iot-consortium</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at the OMG Quarterly Standards Meeting and chatting with Chuck Byers, Chief Technology Officer with Industry IoT Consortium about "Collaborating and creating trustworthy industrial standards". Tune in and hear more about the importance of Industrial Standards and Nick's unique insights on this Industrial Talk.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/chuck-byers-iiconsortium/">Chuck Byers with Industry IoT Consortium</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/de9818a5-1ee3-45bd-8b03-1c1c5b75164d"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at the <a href="https://www.omg.org/events/index.htm" target="_blank" rel="noopener">OMG Quarterly Standards Meeting</a> and chatting with <strong>Chuck Byers, Chief Technology Officer </strong>with Industry IoT Consortium about &#8220;Collaborating and creating trustworthy industrial standards&#8221;. Tune in and hear more about the importance of Industrial Standards and Nick's unique insights on this Industrial Talk.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>CHUCK BYERS' CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/charlesbyers/" target="_blank" rel="noopener">https://www.linkedin.com/in/charlesbyers/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/industry-iot-consortium/" target="_blank" rel="noopener">https://www.linkedin.com/company/industry-iot-consortium/</a></p>
<p><strong>Company Website: </strong><a href="https://www.iiconsortium.org/" target="_blank" rel="noopener">https://www.iiconsortium.org/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Chuck Byers, CTO, Industry IoT Consortium at OMG Q1 Meeting talking about Trustworthy Standards" width="500" height="281" src="https://www.youtube.com/embed/2rjLARhYlUw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hexagon</strong>:  <a href="https://hexagon.com/solutions/enterprise-asset-management" target="_blank" rel="noopener">https://hexagon.com/solutions/enterprise-asset-management</a></p>
<p><strong>Arduino Pro</strong>:  <a href="https://www.arduino.cc/pro/" target="_blank" rel="noopener">https://www.arduino.cc/pro/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>CAP Logistics:</strong> <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Armis:</strong> <a href="https://www.armis.com/" target="_blank" rel="noopener">https://www.armis.com/</a></p>
<p><strong>Saviant Consulting:</strong> <a href="https://www.saviantconsulting.com/" target="_blank" rel="noopener">https://www.saviantconsulting.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/chuck-byers-iiconsortium/">Chuck Byers with Industry IoT Consortium</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<title>Adriano Chinello with ArduinoPro</title>
		<link>https://industrialtalk.com/episodes/adriano-chinello-arduino-pro/</link>
					<comments>https://industrialtalk.com/episodes/adriano-chinello-arduino-pro/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 04 Apr 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/adriano-chinello-arduino-pro</guid>

					<description><![CDATA[<p>Industrial Talk is speaking with Adriano Chinello, PRO Business Unit Leader - Arduino about "Scaling your Digital Transformation from Prototype to Production". Get the answers to your "IIoT" questions along with Adriano's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/adriano-chinello-arduino-pro/">Adriano Chinello with ArduinoPro</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/ae30b5f9-98ab-4fec-bf31-cbee0c303c41"></iframe></div><p><strong><em>Industrial Talk </em></strong>is speaking with <b>Adriano Chinello</b>, PRO Business Unit Leader &#8211; Arduino<b> </b>about <b>&#8220;Scaling your Digital Transformation from Prototype to Production&#8221;</b>. Get the answers to your &#8220;IIoT&#8221; questions along with Adriano's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>ADRIANO CHINELLO'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/adrianochinello/" target="_blank" rel="noopener">https://www.linkedin.com/in/adrianochinello/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/arduino/" target="_blank" rel="noopener">https://www.linkedin.com/company/arduino/</a></p>
<p><strong>Company Website: </strong><a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Addriano Chinello head of ArduinoPro talking about real, opensource digital transformation solutions" width="500" height="281" src="https://www.youtube.com/embed/h0FpOmk89eA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>ArduinoPro:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/adriano-chinello-arduino-pro/">Adriano Chinello with ArduinoPro</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Dr. Christina Yan Zhang with The Metaverse Institute</title>
		<link>https://industrialtalk.com/episodes/dr-christina-yan-zhang-the-metaverse-institute/</link>
					<comments>https://industrialtalk.com/episodes/dr-christina-yan-zhang-the-metaverse-institute/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 28 Mar 2023 12:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/dr-christina-yan-zhang-the-metaverse-institute</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Dr. Christina Yan Zhang, CEO of The Metaverse Institute about "The Metaverse and the impact to Industry".  Learn about the Metaverse Institute along with Dr. Christina's unique insight into the future of the Industrial Metaverse on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/dr-christina-yan-zhang-the-metaverse-institute/">Dr. Christina Yan Zhang with The Metaverse Institute</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/0683fc40-28d9-498c-89e3-86c0532dc371"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Dr. Christina Yan Zhang, CEO </strong>of The Metaverse Institute about &#8220;The Metaverse and the impact to Industry&#8221;<strong>.</strong>  Learn about the Metaverse Institute along with Dr. Christina's unique insight into the future of the Industrial Metaverse on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>DR. CHRISTINA YAN ZHANG'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/christinayanzhang/" target="_blank" rel="noopener">https://www.linkedin.com/in/christinayanzhang/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/metaverse-institute/" target="_blank" rel="noopener">https://www.linkedin.com/company/metaverse-institute/</a></p>
<p><strong>Company Website:</strong> <a href="https://metaverse-institute.org/" target="_blank" rel="noopener">https://metaverse-institute.org/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Dr. Christina Yan Zhang with The Metaverse Institute talking at IoTSWC in Barcelona." width="500" height="281" src="https://www.youtube.com/embed/1O7BSjAEktk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/dr-christina-yan-zhang-the-metaverse-institute/">Dr. Christina Yan Zhang with The Metaverse Institute</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
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		<title>Sophia Hasnain with Linked Things</title>
		<link>https://industrialtalk.com/episodes/sophia-hasnain-linkedthings-ai/</link>
					<comments>https://industrialtalk.com/episodes/sophia-hasnain-linkedthings-ai/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 07 Mar 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/sophia-hasnain-linkedthings-ai</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Sophia Hasnain, Founder and CEO at Linked Things about "Metaverse of Things and Human Centricity". Learn about Linked Things along with Sophia's unique insight into the future of the Industrial Metaverse on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/sophia-hasnain-linkedthings-ai/">Sophia Hasnain with Linked Things</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/7efb7e90-3bf6-4206-b483-7d46d0518b42"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Sophia Hasnain, Founder and CEO </strong>at Linked Things about &#8220;Metaverse of Things and Human Centricity&#8221;<strong>.</strong> Learn about Linked Things along with Sophia's unique insight into the future of the Industrial Metaverse on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>SOPHIA HASNAIN'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/sophiahasnain/" target="_blank" rel="noopener">https://www.linkedin.com/in/sophiahasnain/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/linked-things/" target="_blank" rel="noopener">https://www.linkedin.com/company/linked-things/</a></p>
<p><strong>Company Website:</strong> <a href="https://linkedthings.ai/" target="_blank" rel="noopener">https://linkedthings.ai/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Sophia Hasnain with Linked Things at the IoT Solutions World Congress In Barcelona." width="500" height="281" src="https://www.youtube.com/embed/oEjgf956eyQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/sophia-hasnain-linkedthings-ai/">Sophia Hasnain with Linked Things</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<item>
		<title>Massimo Banzi with Arduino</title>
		<link>https://industrialtalk.com/episodes/massimo-banzi-arduino-iot/</link>
					<comments>https://industrialtalk.com/episodes/massimo-banzi-arduino-iot/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 27 Feb 2023 12:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/massimo-banzi-arduino-iot</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Massimo Banzi, Co-Founder at Arduino about "the power behind open source digital transformation solutions". Learn about Arduino along with Massimo's unique insight into the future of Digital Transformation on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/massimo-banzi-arduino-iot/">Massimo Banzi with Arduino</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/b514723b-cd1d-47a3-a3c3-2b6fc37b0aba"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Massimo Banzi, Co-Founder </strong>at Arduino about &#8220;the power behind open source digital transformation solutions&#8221;<strong>.</strong> Learn about Arduino along with Massimo's unique insight into the future of Digital Transformation on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MASSIMO BANZI'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/massimobanzi/" target="_blank" rel="noopener">https://www.linkedin.com/in/massimobanzi/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/arduino/" target="_blank" rel="noopener">https://www.linkedin.com/company/arduino/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Massimo Banzi with Arduino on Open Source Digital Transformation Solutions" width="500" height="281" src="https://www.youtube.com/embed/xT11rJCRlx8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>arduino, people, open source, solution, product, iot, world, industrial, platform, industry, massimo, devices, find, arduino pro, market, professional, technology, community, language, projects</p>
<p>00:03</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get</p>
<p>00:21</p>
<p>all right. Thank you very much for joining industrial talk. And thank you very much for your support. This is a here it is Massimo, this is this is the shot. This is the number one industrial related podcast in the universe. And it's backed up by data. You can trust that right. And it is a platform that celebrates industry professionals all around the world. Because you are bold, you are brave, you dare greatly. you innovate, you collaborate, you're making the world a better place and therefore making my life easier, which is very important. And we are broadcasting on site IoT Solutions World Congress 23, Barcelona. And if you're not here, you need to put this on your calendar. It is growing. It has an incredible selection. And companies that are focused on solving problems like this company, Arduino in the hot seat, Massimo, let's get cracking. I miss ice cup. So here, here's the story listeners. And it is a small world story. So we're going out to dinner last night. I have my my entourage with me, my wife and my sister. And we go to this restaurant. And I run into Arduino in Barcelona. That was freaky as heck. I gotta tell you, man. And I've never I've never met Arduino in person. It was just always been by zoom. And that's gonna go and you're gonna work. You guys look the same until there's no difference. It is what it is. So how are you doing? Are you having a good conference? Yeah, it's,</p>
<p>01:59</p>
<p>it's quite interesting. So thanks for having me. i It's quite interesting to be here. It's also very interesting to see how this world is changing a little bit, you know? Because</p>
<p>02:07</p>
<p>a little bit a little bit. Maybe. Okay, massively. There you go, man. Yeah,</p>
<p>02:14</p>
<p>but, you know, I'm Italian. We tend to understate why in the Americans tends to over be over enthusiastic about Thank</p>
<p>02:23</p>
<p>you very much appreciate slapping slapperton. It's</p>
<p>02:27</p>
<p>just a difference in culture. Yeah, that's not what I'm saying. It's interesting to see the evolution of these events. No, because they used to be bigger in a way. And I think it's it is actually a good way that this is the reason that this is becoming smaller, because the IoT is not like a separate industry anymore, is starting to become part of established industries.</p>
<p>02:52</p>
<p>See, you know, what was concerning me is when somebody would say IoT, it's like, all of a sudden IoT, that becomes the miscellaneous file. And it doesn't really provide clarity, yes, IoT device, tracking data. Got it. But there's just digital twin. How do you use it? How do you use IoT to make better decisions to do it and you're absolutely spot on it is sort of distilled into</p>
<p>03:17</p>
<p>every every industry is now does now has new ways of doing things that are basically IoT, but there's no need to call it IoT. It's just a new way to do what they have been through.</p>
<p>03:30</p>
<p>Which brings us it's a good segue, because I've been very fascinated with Arduino, the solutions that Arduino provides, it's the community that Arduino works within, you know, and and that community continues to sort of innovate as well take the solutions or the devices or the technology Arduino, and then use it in a way that is like that. That's a new way of dealing. That's a good use case. Degree.</p>
<p>03:59</p>
<p>Yeah, I mean, for us, it's been very interesting, because, you know, Arduino started off many, many years ago, as a prototyping platform, mostly, and a teaching platform. But there are a bunch of people started to put Arduinos inside machinery inside sort of automation solutions for the industry. And then we were like, oh, wait a second. But then we started to look into it and say, Okay, this must be an interesting evolution for what we do to build robust versions of what we do. And sort of a new kind of, say, automation engineers you want to call them because there's a bunch of other people coming to this market that are not trained, you know, on classical PLCs and see</p>
<p>04:46</p>
<p>but you're, you're you're touching on a lot of points, because one, one, you cannot help if you have a a product a superior product, you can't help or the market or the country Unity to say, You know what, I could take that and put it over here. You might not have thought about that. They're gonna think about it. Right. The other thing that you pointed out was the education component is like, Okay, I got it. I see it. But I need to be edge I need. It's constantly changing and staying ahead of that education that That, to me has always been a very fascinating component.</p>
<p>05:23</p>
<p>Yeah, that's an interesting aspect of the Arduino in a way, the way of doing it works. We started off quite a few years ago. And now, I would say, talking about Europe, for example, a lot of schools are now teaching students about STEM technology robotics with Arduino. So this didn't have peak years in the Arduino history, the now you have people, they show up in companies. And they're like, Yeah, you know, I could do this with an Arduino in half an hour, or we could spend several weeks trying to figure it out with other technologies. And in a way, they're bringing this expertise in for a number of smaller companies in Europe, the fact that they can open the door and they can grab a random person that knows how to use Arduino, it's obviously making easier, obviously, the platform has evolved in a way that he supports professional use cases. But some of the things that people have learned that school they can translate,</p>
<p>06:25</p>
<p>say I do and, and given today's market given today's challenges that we have with people and and the velocity that exists within this community, finding it always gets down to the the person, right, it just does finding that person that that understands, knows, you know, and that you can trust, that's for sure. Now let's let's segue here. Let's do something. What's up?</p>
<p>06:50</p>
<p>So this one is our latest product. It's called the Arduino Opta. And it's essentially it's adrenal pro Opta. Because Arduino Pro is a part of Arduino that works on professional products that are developed and manufactured to industrial standards. And effectively, this is a micro PLC. But the interesting thing is that the hardware inside this thing is compatible with Arduino. You can program it in several different languages, including all the languages that PLC engineers normally use. So ladder, structure, text and anything else. But you can also program with Arduino. It's got a lot of different interfaces. So there are versions with RS four, a five Ethernet Wi Fi, Bluetooth. So you can use this thing also as a mini gateway with control capabilities. And it has several inputs that can be both analog or digital and for high power relay outputs. This one has been developed with this company called Cinder, which is an Italian company that has been making relays and other industrial equipment for 70 years. So they are not, it's not a solder harbor inside here is designed and manufactured. We, and by this company that's been making these things for for many, many years. Yeah, if</p>
<p>08:17</p>
<p>you're out on video, you'll see the device. It pretty much got everything. I'm looking at all the connections and all of the system if you name it, it has an in there in this particular device. Let's see fender right I got it. See Arduino Pro, by the way, it's right there on top. Is, is the Arduino solution is gotta be internal. Yeah, just hindered? Because I look at the case, I look at the design, I look at all of the ports. That's up to inner right.</p>
<p>08:53</p>
<p>Yeah, basically, there's so inside here there is an SD microtronix processor, which it has this real time operating system and can be programmed using the Arduino let's call it language. But if you want, it can be programmed in other languages, it's actually way way more powerful that will be needed just to build a simple, you know, MicroPeel CDs like this one, because you can do different things. So it's a dual core processor. So for example, you can run small machine learning tasks. So you can read sensors, apply some algorithms, and then do control, but also talk to a cloud and send the data. You can use it as a small gateway because it can connect to different equipment, extract data, and then bring the data and you know, this can even be programmed with title if someone is more like obviously, it's probably not very well. Not very much used in industrial automation. But, but Python is now the most popular language in</p>
<p>10:03</p>
<p>the world. Python it? Yeah, no. That's a truth bomb. I didn't really I didn't know that. One of the things outside of what we have here displayed is can you explain to the listeners about just Arduino sort of that open source approach? Because there are there are devices out here? No other way. IoT devices, all of the devices that are out here, but they're not, they're not open. Why is that? Why is that just sort of a unique approach?</p>
<p>10:39</p>
<p>Yep. So basically, the they are doing a product are open source. So depending on the type of product, this might mean that every single thing about the product is open source. So the hardware design, the software, the operating system, everything is open source. In other products, the software is open source, for sure everywhere. So the idea is that it's you're never effectively completely locked in. Because you can always move the software to a different platform. Or if you want to make modifications to the code that runs on your devices, you can always do it. Because we give you all the instructions on how to reprogram the devices on will put different software on it. You're there like the Arduino IDE, you want to use another language, no problem, you can do it. Because we give you access to the processor, you can do whatever you want. So this freedom to me, it's a guarantee for the people who are trying to implement solution with this thing. Because no matter what happens, they will always be able to put their hands on the in the product and fix anything. Either even if I decide tomorrow that we're going to become a pizza place, you know, we know but</p>
<p>11:53</p>
<p>there's honestly there's, there's, there's a there's a an elegance or a beauty behind that Oh, but because for me, one of the areas that I I'm, I don't ever want to be locked in, I don't want to have my I want to have ultimate flexibility to put forth whatever solution whatever it is, but having that ultimate flexibility. But I think the other area that is important here, not just that, that this also comes with a network of people that can you can tap into and say I'm having a hard time I'm trying I'm just yeah, whatever it might be, but be able to find a solution. That's all I care about.</p>
<p>12:40</p>
<p>Yeah, obviously, it seems without doing it. This is because it's multiple layers. So obviously, we have a network of really cool system integrators that can help you integrate this technology. But even if you want to try to do it yourself, you have a small company, you want to find someone that knows how to program an Arduino, you can easily find it even in a vocational trading, you know, vocational school, for example, people have learned about industrial automation on Arduino based products. So you have this constant supply of people that are already, you know, reasonably trained so that you can put them to work. And also the fact that everything is open source allows you to dig down at every level. On one hand to you know, if there is something that you want to add that that doesn't exist to the platform, you can do it. If you want to modify some features, you can do it. And even if you know if there are bugs, we fix them, but in case you need it fixed in half an hour, you can even go in and find it. No, there are other products right now on the market that we're the vendor has declared that there will probably never be effects. Oh, so that was like, Oops. So so obviously, ours is a different philosophy. Ken has a different set of</p>
<p>14:02</p>
<p>in in light of that in line with what you were saying this is pretty interesting. Do you do you and team or do we know other sort of just sort of look at who is using it like like the demographics? Who is using the solution? Do you find younger people? Oh, yeah, here we go. And it just that's, that's encouraging. That's, that's a piece of data. That's that's encouraging. Because everybody's talking about it. We're having a hard time finding x, y, z or whatever. So is that happening?</p>
<p>14:34</p>
<p>Oh, yeah. Oh, yeah. Especially a few months ago, when we announced that we got an investment for a number of very cool investors. One of the stories we told is the fact that all these Gen Z kids are coming to work. And they're like, I can do this with an Arduino and half an hour. And so they're kind of disrupting a little bit and all the market because they bring a completely From approacher. And they have the skills, they learned the skills when they were little kids.</p>
<p>15:06</p>
<p>See, I like that a lot. Now in going back to the community, in the community mindset, let's say, I'm a Gen Z, or whatever the chin is, I'm a young person, and I'm going in there, and I'm making the modifications that that meet whatever we're trying to do. Because it's open, do I just say, Hey, I just did this with this product over here. And here's, here's the code, whatever, whatever. And, and feed it into this sort of the secret system and say, check that out.</p>
<p>15:35</p>
<p>Yeah, absolutely. So that's one of the big processes behind open source. If you look at the software behind these things, there are hundreds, sometimes several 1000, people who are actually contributing back modification bug fixes, new features. It's a constant stream. And I think that's the beauty of open source, you have 1000s of people looking at the same source code. Honestly, the reason I'm a big open source fan, right now, there are parts of the software stack, that are always open source. I don't think there's anyone building for example, right now, a big web application with anything that's profitable.</p>
<p>16:15</p>
<p>Now,</p>
<p>16:17</p>
<p>the web server, the language you use to program, everything is open source. So that particular world has been completely converted. And this is slowly propagating to the rest of the world. And I wanted a solution that will allow people to really understand deeply what they were using, and to be able to contribute back. And it's the model has worked really well. So</p>
<p>16:42</p>
<p>yeah, but it also continues to refine and improve and just keep on honing the value that is delivered by a product like yeah, and others, you know, it's just like, No, no, it's, it's been thoroughly tested,</p>
<p>16:57</p>
<p>sometimes use it introduced completely new features that we didn't realize, or we didn't think people needed, and then boom, you have you have a new feature on disabled you like it the Yeah. And so we add it and we have a new feature that we didn't realize.</p>
<p>17:14</p>
<p>I can imagine paying around the chair, Hey, check this out. Did you look at that that's a new feature. Somebody just did that. Check it out. It's right there. Yeah, realize that.</p>
<p>17:22</p>
<p>Also, I think one other aspect that's very interesting of this philosophy is that we have always been encouraging our users to share the projects they build with the technology. So for example, in Arduino, it's very easy to find someone who's done something vaguely similar to what you might need in your next project. And they have documented what kind of tools they use what kind of so there's, there's a huge amount of starting points that you can find online. And we have a platform called Project hub, where we encourage people to share the projects that you build with Arduino technology, and more and more professional solutions are appearing for automation of different kinds.</p>
<p>18:02</p>
<p>Yeah, and given the realities of the market today. And then this this, this juggernaut they call IoT, IoT, whatever data extraction, it's been going on for a long time. But right now everybody's taken paying attention to it as like, it's all of a sudden, just for me personally, knowing that I can be a part of a community knowing that I might have a problem, but I have access to the answers or close to answers. It doesn't matter. Just something that I just think that's a it's an incredible model. And, and the passion a lot of these people have to absolutely community is just</p>
<p>18:42</p>
<p>like, Ken, I love that. Every morning, you wake up, you look at the social media, and you find another 10 new projects. Well, thank you very much.</p>
<p>18:53</p>
<p>Now you are awesome. You're always awesome. smarter than me, but that's not saying let's just hit play on. How do they get a hold of you? How do they say hey, Massimo is my man, I want to get a hold of him.</p>
<p>19:07</p>
<p>And the winner is the winner.cc is our website, slash pro if you want to jump directly to the professional solution. And I've been</p>
<p>19:17</p>
<p>out to your website. It's quite value added. This is there's a lot of stuff going on out there. And you can you can route around there for a long time. Get a lot of great information, guys, or you're knocking it out of the park. Thank you very much.</p>
<p>19:32</p>
<p>Thank you very much</p>
<p>19:33</p>
<p>and it's great to see you in person. Yeah, it's pretty damn cool in the flesh, in the flesh. Alright listeners, we're gonna have all the contact information for Massimo as well as Arduino out on industrial talk.com If you're not, you must reach out you must know more about arduino the solutions that are being offered by their pro series must must just get good information. You must just get it. Alright, we're once again broadcasting from Iowa. ti solutions World Congress 23 Put this on your calendar you can people like Massimo team Arduino you get to connect with them. It's a it's a great event. So put it on for 24. All right, we're gonna wrap it up on the other side. So stay tuned.</p>
<p>20:16</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>20:21</p>
<p>All right, now how about that for a conversation, Massimo is the gent Arduino is the company open source. This is a incredible platform that that you need to dive into. If you're in the industrial IOT space, when you're looking for solutions to connect your assets, and you're looking for an ecosystem to help you along with that journey. Arduino, reach out to them, find out more, go to arduino.cc for additional information. And and it's important, if you're not even in the digital transformation game, you need to be in it because your competition is in it. And you need to be a part of this whole journey that everybody's talking about. And I'm just telling you right now, they're passionate about their solutions out on an Arduino. All right, once again, we're creating this platform, this platform that celebrates you industrial professionals all around the world. We have sprints, we have podcasts, of course we have videos, we have webinars, we have a learning management system, all geared toward education, all geared toward collaborating because you need to collaborate and all geared toward innovation. Those are the pillars. Those are the musts that you have to continue to embrace. Go out to industrial talk.com Find out more get engaged. Reach out to me, easy peasy. Let's have a conversation. Tell your story because it is important. All right, be bold, be brave, daring, greatly hanging out with people like Massimo and you're going to change the world. Thank you once again for joining industrial talk and of course your support. We're going to have another great conversation coming from IoT solutions World Congress so stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/massimo-banzi-arduino-iot/">Massimo Banzi with Arduino</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Dr. Michael Grieves with the Digital Twin Institute</title>
		<link>https://industrialtalk.com/episodes/michael-grieves-digital-twin-institute/</link>
					<comments>https://industrialtalk.com/episodes/michael-grieves-digital-twin-institute/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 10 Feb 2023 10:45:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/michael-grieves-digital-twin-institute</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Dr. Michael Grieves, Executive Director and Chief Scientist, Digital Twin Institute about "Digital Twin and where it's headed". Learn from this Digital Twin pioneer along with and Dr. Grieves's unique insight into the future of Digital Twin on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/michael-grieves-digital-twin-institute/">Dr. Michael Grieves with the Digital Twin Institute</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/801c4d73-39a2-498e-ab25-89fcb74ab0fa"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Dr.</strong> <strong>Michael Grieves, Executive Director and Chief Scientist, </strong>Digital Twin Institute about &#8220;Digital Twin and where it's headed&#8221;<strong>.</strong> Learn from this Digital Twin pioneer along with and Dr. Grieves's unique insight into the future of Digital Twin on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MICHAEL GRIEVES' CONTACT INFORMATION:</h2>
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<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Dr. Michael Grieves with the Digital Twin Institute" width="500" height="281" src="https://www.youtube.com/embed/FEu5GJRvamQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
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<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
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<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
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<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
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<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>world, digital, twin, data, problem, physical, industrial, digital representation, information, changing, maintenance, year, iot solutions, iot, asset, motor, congress, industry, virtual, computing</p>
<p>00:03</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go</p>
<p>00:21</p>
<p>Alright, once again, we're broadcasting live from the IoT Solutions World Congress here in Barcelona, Spain, it is 2023. And I want to make sure that you put this on your calendar for next year. If you're not here. You need to be here. Because there are a lot of great professionals looking to solve problems and collaborate with you. And you need to be in this digital transformation journey. You just must be. So come here, IoT Solutions World Congress, of course, it's a Barcelona that never disappoints. All right, you're listening to industrial talk, you know about it. It is a platform dedicated to industrial professionals all around the world because you're bold, brave and daring greatly. You're changing lives. You're solving problems, and therefore, we celebrate you on this particular podcast. So always sign up, be ready. All right, in a hot seat. Michael Rivas Grieves two thing right off the bat screwed it up. But it doesn't matter. Because he came up with the concept of digital twin right? I did there it is. Grieves in the hotseat? Let's get cracking. Yeah. Well, how often have you been here?</p>
<p>01:29</p>
<p>So this is my first time in Barcelona, although I did do a session for the IoT, when it was COVID Time virtually so.</p>
<p>01:38</p>
<p>Okay. It's sort of odd, you've got this whole digital twin background? How long has it been around? How old it wouldn't it? Okay. I'll just go. We're not going into like, give us a little background? Because, no, we're not going to do that. But we are going to go into the fact that like, what was the genesis? What were you just sort of sitting around? And then all of a sudden? Wouldn't it be great to have a digital representation of?</p>
<p>02:04</p>
<p>Well, so so. So I've been in the computer industry since I was 16 years old. I mean, so we're talking is 45 right now, just yeah, I'm over 70. So So I mean, we had mainframes that, that your watch would perform at the moment. But but I'd always had the idea that the information you could pay instantly have information look different than the physical thing. So so if I have your water Bible, and I want to know the measurements, I gotta basically I got to have that water bottle. But when I have a digital twin, I can basically just have the information about it. Okay, so so you could strip the information on things and have it as a separate thing. And so I had a fairly large computer company, in the back start in the 80s. And I took the public in the 90s. And then retired because I was tired of playing with the lawyers and</p>
<p>02:53</p>
<p>accountants. It's a grind, it's a grinder, that's a whole nother conversation we've had I understand the pain.</p>
<p>03:00</p>
<p>Yes. So So I retired, I failed miserably retirement. And I went back and had gotten my doctrine and had thought about this, well, this is a cool idea. And so, so I graduated, and God was at the University of Michigan. And I came up and said, Well, here's the model, here, you have a physical thing, you have a virtual thing. And then you connect it by taking data from the virtual world, or the physical world, to populate the virtual world. And then you can use that information because my core premises information is a replacement for wasted resources. For any task that I have. I can divide it into two pieces if I was a missionary and omnipotent. And if you ask my wife, she'll tell you, I'm not either. But I know that two years, you</p>
<p>03:42</p>
<p>probably have out, you're just, you're just chirping my language.</p>
<p>03:46</p>
<p>Yeah. So So if so if I if I, what I want to do is use so so most of life is, is basically goal oriented, minimizing resources, right? And that's what we want humans to do. Yep, everything above that is wasted, okay. I can take information, I can't replace the physical resources, I need to actually do the minimal amount of that. But it can be a replacement for all the wasted resources. So So the examples I use, give me an example. So if I'm designing a product, and it's never gonna work to you, it'd be nice to know that before I spent all that money or I'm manufacturing something that's out all I'm trying to get three kids to practices, and they've changed the practice location, and they cancel one of the practices, right. So so those kinds of tasks, I can use the information to replace wasted resources. So that's why I want to do that. That's why I wanted to basically create this digital twin that has information so I can say, Hey, stupid, don't do that because they didn't have good work.</p>
<p>04:45</p>
<p>But did you have at that time, you're saying okay, I got it. Here's, here's, here's, here's the physical let's say that asset, physical asset, I have to place devices on that I have to I have to get data from that physical right to go over here, right? It's that point of data, then being able to put it here. Yes. Was that? I mean, did that exist?</p>
<p>05:09</p>
<p>Well, so, so, interesting questions. So So in theory, so so so at a minimum, I've got humans who could say, Okay, that's it. Exactly. And that's sort of what we've done since time immemorial. How many things are in the warehouse Joe? And so, so, so, initially, IoT didn't exist. But but we did have sensors, and we we've had, we feel sees you had, yeah, we didn't have. So that's a lot. So I figured we can get the data in some fashion. Now, IoT has enabled this dramatically, by having sensors and communications. And too often, I don't think we talked about the digital twin, the physical twin is pretty damn important because the physical world, Trump's the virtual world every day, so so we've got to get that information out. And we've got to send it over to the virtual world, so that I can then use that information to not waste resources in the physical world. And and you there</p>
<p>06:05</p>
<p>has to be this level of confidence, you can't just send garbage from the physical to the digital, and then say, Absolutely, oh, my gosh, somebody's gonna get into trouble. And it's not going to be pretty</p>
<p>06:15</p>
<p>Yeah, so so. So the validity of the data and the fact that the virtual world needs to, to basically reflect the physical world in real time, right? So you're gonna tell me you're designing a digital carpet in your, in your virtual world, a flying carpet, you know, ain't gonna fly because you can't, can't do that. So you're right, that, you know, the, the accuracy of reflecting the physical world. So this is not a video game where you can do all kinds of things. Yeah, it actually needs to reflect the, the the environment of the of the virtual world has to reflect the physical world, it's got to have great fidelity of that.</p>
<p>06:53</p>
<p>Yes, and, and what makes it so spectacular is the simple fact that once you, you crack that egg, once you have a high level of confidence, in that, that virtual representation of the physical world, then your ability to simulate, play around over here, tweak, do whatever is necessary to optimize whatever that digital world looks like, then to achieve and put it in a physical. So you achieve that over here with confidence.</p>
<p>07:26</p>
<p>And what the great thing is, is you talked about time machines, I got a time machine now, yeah, I don't have to have the same time, I can run backward in time, I can run forward in time. And so we're I view this as going is that the virtual world is a crystal ball into the future. So at every time zero, I'm going to collect the information from what's happening in the physical world, send it over and run a simulation to say what's going to happen, and it's going to come back and say, Okay, there's a 80% chance that you're gonna have a crash, because this is gonna break on you, okay? And it's gonna happen in four weeks, there's a 90% chance that it's going to happen in six weeks. So it's gonna give you percentages of things that are going to happen. And then you if you're not an idiot are going to pay attention to that. And, and not do that. So. So a lot of say, industry 4.0 was about, I'm going to start, I'm going to decrease the time between having a problem and having remediate that problem. My perspective is, I don't want to have a problem, I want to predict it's going to happen. And when I see that, go fix it beforehand.</p>
<p>08:25</p>
<p>And you're you're, you're talking that analytic capabilities that increase probability to that increase competence of saying, Okay, here's this data, run it. Okay, now, I'm going to change the parameters, run it, and then I'm going to continue to hone that so that it makes sense. And are we talking about this, this simulation capabilities within your digital representation, that it's going to continue to sort of learn a little bit more, get a little bit more advanced, and then just by virtue of the real ruler, reaps the benefit of that optimization,</p>
<p>09:02</p>
<p>so one of my digital twin types is what I call a digital twin aggregate. So if I get to, the bigger the population, I get stuff that happened, the better data that I have about when this when I see this sensor reading and this sensor, reading this sensor reading, I'm gonna have this problem. I now I keep honing that information, that data to basically create better and better models, if you will, of what's going to happen when I see those sorts of things.</p>
<p>09:28</p>
<p>It's exciting. Don't get me wrong, I get all geeky about the whole thing. Let me ask this question. So let's say I am I've got my digital representation of this Moto, Moto X, Y, Z, right? It's a common Moto X, Y, Z. It is in this environment. The the environment is a moderate environment, whatever it's, you've got information about motor XYZ in this environment. Is there value of that data? Because at mycompany over here has Moto X yc. And I want to do the same thing over there, or you want to get mad at us all.</p>
<p>10:08</p>
<p>And so so there's sort of two pieces to this, okay, is I need a digital twin of the motor, and I need a digital twin of the environment behavior. There you go. And so so I went both of those. And again, the more data I collect, okay, the better I can generate information. So remember, my information is replacement for wasting resources. So, so that's where my value is, is being able to process this data, and be able to then draw, so So I really like causation. But I'll settle for correlation.</p>
<p>10:40</p>
<p>But But again, let's say now, now, all of a sudden, you're, you're collecting all this valuable information on that asset, that motor? And I know that that motor is a common motor that is used in other processes around the world, whatever. Do you have? Do you have some sort of, can you I hate to say, sell the intellectual to sell that information to say, Hey, we got the solution to make that motor run efficiency. Do it this way? Here you go. So</p>
<p>11:09</p>
<p>so when I talked about it, the panel discussion today, as I said, look at there's two uses of this, of this digital twin. One is within your organization to to be more effective and efficient. Yep. The second is a new revenue stream. So there it is. So So I so I can monetize that. And it's happening today. I mean, for example, let's take a jet engine manufacturer, okay, an airline only has certain amount of jet engines, right? The jet engine manufacturer could have the data from all those engines and say to the airline, you want better you want better data about, you know, keeping those engines up. I'll tell you</p>
<p>11:47</p>
<p>what it make sense. Because there's, there's a, there's a benefit of that, right after talking about you value benefits. Let's just say safety in general. I agree. And, and of course, the revenue associated with it is that you're ensuring based off of data, that that asset stays productive, as much as it possibly can. And then you can perform the maintenance of whatever it is, is like, Hey, I see the data is doing this, you know, this weather, whatever, whatever the points are, boom, I'm going to do some maintenance on it at the optimal time.</p>
<p>12:20</p>
<p>Absolutely. The optimal time is when it's going to fail. And so again, this is my, my crystal ball, I'm looking at it and saying, This is gonna fail in two weeks, I'm gonna fix it tomorrow.</p>
<p>12:30</p>
<p>That's right. And it, and I've thought through this, too. So if I'm the treatment of maintenance dollars, right, I have maintenance, I budget that maintenance, the maintenance from a financial treatment of that is one for one minus up here, minus down to the bottom, right, it's different than capital you're gonna do. And there's there are companies that want to sweat the asset, let you know, do not do with a maintenance. But if you had that crystal ball, you sweat the asset, and you perform maintenance right at that optimal time. That's significant value.</p>
<p>13:06</p>
<p>Here, there's huge, huge, you know, we do periodic maintenance. So some stuff gets fixed before it breaks, and some stuff kids after, you know, and so, so if I could only fix it when it was gonna break. I'd save a huge amount of</p>
<p>13:20</p>
<p>I don't even know what the value is on that. But it is it's massive.</p>
<p>13:23</p>
<p>Well, let me tell you, when it talks, you're talking about safety is priceless. I mean, if I could save human lives, what value we do put value on that, but but from my perspective, is I could save somebody's life on that. I want to do it. And it</p>
<p>13:36</p>
<p>does, it doesn't even address the fact that when when you let's say you do planned maintenance, right, now it's time to do this motor, now it's time to do this motor and so on. You you run the risk of introducing flaws in your action right there. So I don't know. And you know, it's gonna get there it is, it's gonna get there.</p>
<p>13:57</p>
<p>And then we're having so much computing coming online. We're gonna we're, we, you know, I predict that, you know, we just passed 80 billion transistors on a chip or equivalent by 2030. It's about 6 trillion. So,</p>
<p>14:11</p>
<p>so Oh, don't gloss over that data. What did you just say?</p>
<p>14:14</p>
<p>So, so if you're familiar with Moore's law, we started off with 2k. In the 70s. We just passed 80 billion transistors on the chip. And this last year, my projections is if I follow that curve by 2030, I have 6 trillion transistors on a chip 128 times increase by 2040 about 100 and 120 100 30 trillion transmission on chip we're having huge amounts of computing coming online.</p>
<p>14:42</p>
<p>Hope my my, my head kid wrap around</p>
<p>14:46</p>
<p>that nobody's cancer. By the way, if we get to quantum computing, or perhaps</p>
<p>14:52</p>
<p>that's a whole nother conversation and it's gonna get it's gonna happen. Come on, talk to me. Tell me so. digital twin guy</p>
<p>15:00</p>
<p>So so I think that there will be specific problems quantum computing, general purpose quantum computing is really tough. And there's some theories that says you can get there from here. And that we're not real anyway, if we do so. Sorry.</p>
<p>15:18</p>
<p>Because everybody, there's, there's, there's some major cabbage being invested in quantum computing, major cabbage.</p>
<p>15:24</p>
<p>So I'd say I think for some special purpose problems, you will be able to use qubits to do that. But general purpose, you know, the computers we have today. I don't know unnecessarily now, the error correction problem is a big problem.</p>
<p>15:40</p>
<p>There you go. Well, you are being celebrated here at IoT Solutions World Congress, you're receiving an award? How come you're receiving an award?</p>
<p>15:52</p>
<p>I have no idea why or you're a liar.</p>
<p>15:55</p>
<p>Because they're celebrating the fact that you are all a part of that digital twin. You are the the dude,</p>
<p>16:00</p>
<p>that certainly could figure him out. I'm</p>
<p>16:03</p>
<p>gonna be announcing you up on the stage. Well, that'd be good. I mean, you'll feel comfortable. So you ever feel calm?</p>
<p>16:08</p>
<p>I feel a you know.</p>
<p>16:12</p>
<p>So, so now that we're awarding you, are you still going to be hanging out with a Digital Twin Consortium?</p>
<p>16:20</p>
<p>Absolutely. I think it's the hottest thing out there, it's going to change how we do things. Because?</p>
<p>16:25</p>
<p>Because, because you're 50? What, three? You got many years left?</p>
<p>16:30</p>
<p>Track? 73? No, and I gotta do they're in line there.</p>
<p>16:33</p>
<p>Do you have any way of people getting in contact with you and said, Hey, I want to be a part of the consortium. I want to I want to know more. I want to be a part of having these conversations, what do</p>
<p>16:43</p>
<p>we do so so they can look up the Digital Consortium and my friend Dan Isaac's will be happy to talk to you. There you</p>
<p>16:49</p>
<p>There it is. We're gonna have all that conference, contact information out on industrial talk. So fear not, it'll be a part of this gents. Interview. Once again, you were fantastic.</p>
<p>17:01</p>
<p>Thank you very much for having me. You're smarter than</p>
<p>17:03</p>
<p>I am. Which is my wife, because</p>
<p>17:07</p>
<p>that's a low bar. And let's not get the wife's involved in this. Okay.</p>
<p>17:11</p>
<p>Mom's the word. All right. Thank you very much for joining the industrial talk. We once again are broadcasting from IoT Solutions World Congress 2023. You get to meet people like this jet right next door, and, and really have great conversations. It's all about collaboration. It's all about having that innovative sort of vision on help solving problems. Come here, IoT solutions, World Congress, we're gonna have all the contact information for him and many others out on an industrial talk. We're gonna wrap it up on the other side. Stay tuned.</p>
<p>17:41</p>
<p>You're listening to the industrial talk, Podcast Network.</p>
<p>17:46</p>
<p>All right. Once again, thank you very much for joining industrial talk. And thank you very much for your support of a platform, this platform that celebrates industry professionals, because you are changing the world. You're helping people succeed, you're solving problems, you're collaborating, and you're making the world a better place. That's why this platform is dedicated to you. Thank you to my Dr. Michael Greaves. And if you're just right now, let's just lay it on the line right now. You need to be engaged, you need to connect with Dr. Michael Graves, because digital twin came from him. He's he is the pioneer. And and it's here to stay. And it is constantly changing and becoming better. And it's because of people like you and others. But really, the Genesis is Dr. Michael Greif. So reach out to him. We'll have all the contact information most definitely out on industrial talk.com. One final point, here's the deal. You need to go out to IoT Solutions World Congress, you need to if you weren't there this year, you need to be there next year. It is expanding, is growing and is constantly changing and changing and in the way of constantly evolving and innovating. And that the companies and the individuals there are right at the tip of the sword in defining and helping companies get through this digital transformation and deploy in that is it come on? Its strategic. So IoT Solutions World Congress, as well as Object Management Group, go out to omg.org It's it's all out there. You've got to educate, you got to collaborate and you got to innovate. I say it all the time. But you got to hang out with people with Dr. Michaels. And you are going to change the world. Thank you very much. We're gonna have another great conversation coming from this event shortly. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/michael-grieves-digital-twin-institute/">Dr. Michael Grieves with the Digital Twin Institute</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<enclosure url="https://podcasts.captivate.fm/media/f20640e5-b534-4dfc-b25d-2c276132c85c/Michael-Grives-IoT-Mp3.mp3" length="28461167" type="audio/mpeg" />

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		<title>Bassam Zarkout with IGnPower</title>
		<link>https://industrialtalk.com/episodes/bassam-zarkout-ignpower/</link>
					<comments>https://industrialtalk.com/episodes/bassam-zarkout-ignpower/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 12 Jan 2023 16:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/bassam-zarkout-ignpower</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at the OMG Quarterly Standards Meeting and chatting with Bassam Zarkout, Executive VP with IGnPower about "Solution to navigating massive data challenges to find business gold". Tune in and hear more about the importance of data and Bassam's unique insights on this Industrial Talk.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/bassam-zarkout-ignpower/">Bassam Zarkout with IGnPower</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/92ab7d77-2bae-4a17-a1c2-bb1e8deb7858"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at the <a href="https://www.omg.org/events/index.htm" target="_blank" rel="noopener">OMG Quarterly Standards Meeting</a> and chatting with <strong>Bassam Zarkout, Executive VP </strong>with IGnPower about &#8220;<strong>Solution to navigating massive data challenges to find business gold</strong>&#8220;. Tune in and hear more about the importance of data and Bassam's unique insights on this Industrial Talk.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>BASSAM ZARKOUT'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/bassam-zarkout-5081974/" target="_blank" rel="noopener">https://www.linkedin.com/in/bassam-zarkout-5081974/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/ignpower-inc./" target="_blank" rel="noopener">https://www.linkedin.com/company/ignpower-inc./</a></p>
<p><strong>Company Website: </strong><a href="https://www.ignpower.com/" target="_blank" rel="noopener">https://www.ignpower.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Bassam Zarkout, Executive VP with IGnPower live from OMG&#039;s quarterly meeting." width="500" height="281" src="https://www.youtube.com/embed/H7V3hSMPOOc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>AI Dash:</strong> <a href="https://www.aidash.com/" target="_blank" rel="noopener">https://www.aidash.com/</a></p>
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<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>data, bassam, digital transformation, organization, people, rolls royce, iot, industrial, sensors, engine, jet engine, business, world, collaborate, supply chain, industry, policy, conversation, debate, transforming</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go</p>
<p>00:22</p>
<p>Alright, welcome Bill to industrial talk a platform that is dedicated to industrial professionals all around the world like the one that's sitting right next to me, because he is bold. Yes. Brave. Yes, he dares greatly. He collaborates. He solves problems. He is a superhero in my mind about that. Thank you, sir. Great. Yeah, I'm still ready to go. And we're broadcasting here in Austin, Texas. Oh, geez, the organization. And again, they get people like Bassam here who really know what goes on and and they are truly passionate about solving. Many of the challenges businesses have today, putting it on paper making us to succeed. You're a hero. Bassam right there. Let's get cracking. Thank you. Yeah, look at you. This is good. This is good. You're my digital friend that I've never seen in person. You're right here in person. Yeah. All the way down from the Great Northwest. Yes. Yeah. It's good. You have a good conference. Yeah.</p>
<p>01:23</p>
<p>Yeah. It's it's good that I mean, it's good to come to these events and see what's what's the state of the art in terms of its</p>
<p>01:32</p>
<p>you know, it's not a comprehensive meeting. You guys meet?</p>
<p>01:35</p>
<p>Yeah. Yeah. Meet, discuss, brainstorm. Fight, debate debate.</p>
<p>01:40</p>
<p>God. I don't know how you guys. Do you go home. Just all worn out?</p>
<p>01:45</p>
<p>Yeah, yeah. But but by the end of the third day or fourth day, you just want</p>
<p>01:50</p>
<p>like, yeah, you're right. You're right. I don't even want to debate that point anymore. You're right. So for the listeners out there, Bassam give us a little background of who you are.</p>
<p>02:00</p>
<p>Yes. So my name is Bassam Zarkout. I'm the founder of a consulting practice called IGnPower. Focusing on digital transformation in IoT industry, digital twins, etc. I'm based in Ottawa, Canada, but I cover the North America as well</p>
<p>02:20</p>
<p>as cover more than that. Assam Yeah, everywhere, man. You're like the dude, the Oracle in digital transformation. You think through this stuff? Yeah, he's downplaying it, folks. Just FYI. You knows more. So you come here. And you recognize that you're, I mean, there's the buzzword. It's digital digital transformation. Everybody's saying and what you you actually go through the process? And you understand what that means?</p>
<p>02:49</p>
<p>Yeah. Well, digital transformation is not new, obviously, been doing digital transformation for several decades. What is new is that we're doing this now, around machines and physical assets. So we're transforming the physical world around us. And we're tying it to the digital world. And we're optimizing it and we're producing better things. And we are changing the value that we deliver to the marketplace through these machines.</p>
<p>03:19</p>
<p>Are we really doing that, let's say industry as a whole? Are we succeeding at that? Do you see a trend that is taking place and say, yep, we're getting it right now. Because there was a lot of people that weren't.</p>
<p>03:29</p>
<p>Yeah, I mean, obviously, this is a slow process. But you can see it around you Rolls Royce is selling propulsion as a service. And the foundation of that is digital transformation whereby the airline doesn't buy the jet engine, they buy propulsion as a service, when they use the engine, they pay for the usage of the engine. And Rolls Royce is responsible entirely for the maintenance upkeep and KPIs or the engine and so on. But General Electric is, is doing the same. So you can see you can see these things happening around you slowly, gradually, but surely, as well. Yeah. And</p>
<p>04:09</p>
<p>that case, case in point, I mean, Rolls Royce is pulling in data, they're, they're managing that asset in a big way. Yes. And we're very grateful for that.</p>
<p>04:19</p>
<p>Yes. And I was told that they are very frustrated, because they'd like and they can do a lot more. But they are limited by the number of sensors that can put inside the engine because of the heat hot conditions inside that engine. The materials to produce the sensors do not exist yet, because it's so hot inside the engine is it's a resource now. It's amazing. Somebody explained it to me, and it's fascinating. They would love to put the 10 times more sensors in the engine and produce so much better results but they can't simply because the material Bill does not exist to produce these sensors.</p>
<p>05:03</p>
<p>All right, there's a business opportunity for anybody out there, right there work with Rolls Royce, develop these sensors. And I guarantee I'll be asking for a loan. Yeah. All right, Bassam, you're here, you're having these conversations, you're debating these conversations around digital transformation. What are the challenges there?</p>
<p>05:21</p>
<p>Well, the challenges is that because you are transforming environments that cross the physical digital divide, you're now doing transformation. Imagine you're transforming, you're changing the jet engine while the plane is flying. So while the plane is flying with changing the jet engine, and that introduces all kinds of challenges, you can't stop operation, you can't. You can't stop complying with your obligations towards regulations, and so on and so forth. So you need to keep on taking care of all these things, while you're making these changes. And that is not simple.</p>
<p>06:01</p>
<p>Okay, I'm gonna have to wrap my head around now. Yeah. So you're saying, Okay, so here's, here's a plane. And we'll just keep on running. I'm using</p>
<p>06:08</p>
<p>that as an example. Nobody is going to change a jet engine</p>
<p>06:11</p>
<p>during flight. But I want to get the analogy there. Because I think that you're onto something here that it creates a a truly valuable word picture that, okay, you have this asset, it's critical. You can't stop it, you can't stop it. Yeah, thank goodness, and you're pulling in information and data off of that engine real time. And eventually, you're gonna you're gonna get information. So let's do some maintenance.</p>
<p>06:37</p>
<p>Yeah. So you know, what is the this is an analogy to a jet engine. But organizations are, are facing this. And there is another problem being created is that the volume of IoT data is going to be exploding. It's already exploding through the roof. And people keep telling us that data is the new oil data is the new oil. Well, that means data has value, what is the value of this IoT data? How do I preserve that value? How do I make sure I'm capturing the tangible and intangible value of that data? And so on, and so forth. So that's another challenge that organizations are facing as well.</p>
<p>07:19</p>
<p>It's a tsunami. It says, and maybe it was you, I don't know, it could have been you. But the amount of data that is just pulled off of a plane on a flight is massive, just on a flight.</p>
<p>07:34</p>
<p>Yes, the the, I saw a figure last last week, an organization called statistics, they, they estimate that the volume of IoT data in 2025 will be 79 zettabytes. And zettabyte is a million petabyte sheet. So massive amounts of data, some of it, you will not need to store it and maintain it, but some of it, you may need to keep it for a long time and manage it. And, and, and, and manage its lifecycle. Because it may be required for compliance, it may be required, because it has value, a future AI may be so much more powerful, you can extract the value from it and sell</p>
<p>08:21</p>
<p>it, see it, but you're bringing up a component. It's so we're still sort of at the beginning of this whole wonderful digital revolution, you know, as we continue on this journey, this train to success, and everybody's saying, yeah, there's, there's gold in that data. And so we're going to just continue to try to get more and more data. I mean, what is it mean? Is everybody going to be a server farm? Is this gonna mean everything? And we're where do we store it?</p>
<p>08:47</p>
<p>The problem is physical, the problem isn't only storing it, the problem is maintaining the context. For example, you have a pressure vessel, and there's a sensor that tells you the temperature is 100. Do you want to store 100? Or do you want to store it's 100 degrees from that sensor from that vessel at this time? So you need to store all kinds of information? And in case of accidents, the authorities will want to investigate? Did you do what you are supposed to do? How do you prove that you did what you were supposed to do? So this information has to be that has to be a strategy about IoT data, what you do with it, and this is not about the engineering team or the operational team, legal may be involved, compliance may be involved. Risk management, maybe all of these people may need to be involved and make some risk based decisions because you can never be perfect. And being perfect is extremely expensive.</p>
<p>09:46</p>
<p>So you're so you get this this, this data, it's just going to continue to grow if if I'm an organization that is committed to transforming digitalizing my business right? I'm going to want more money. just got one more. And there's gonna be a conversation around all that debt type of data like that we don't need that data. So let's get rid of that one. But we need this data and, and how humans can't make that. You can you can create parameters, whatever those that looks like, but I'm not sitting there going, good data, good data.</p>
<p>10:23</p>
<p>I mean, that question you ask is a conversation that can take several hours. But people have been dealing with that on the business side. So for the longest time, people have been dealing in corporations and large corporations have had specialized teams that look at the types of data they have. And they create policies about what you do with that data. Right, because they, they have teams who have analyzed the regulations, and they've analyzed the laws, and they've determined that in order to comply with the law, or, or in order to minimize the risk of noncompliance, speaking like a lawyer, now, you need to apply these policies, and they don't leave it up to the person in the field to make the final decision about what to do, that person in the field doesn't necessarily understand all the requirements. So all they have to do is comply with the law. So the same approach has to be taken for IoT data, because that information is at least as valuable as your business data produced by your back office systems. And, and, and that can be crucial in compliance situations in legal situations. Let me give you an example. You have to comply with data privacy, right. And you are required to delete certain data when you are no longer in need to keep them for data privacy purposes. Well, do you know where all the copies of these data are in your system? No, you do not. So how do you? How do you prove that you've deleted this data?</p>
<p>12:01</p>
<p>You tell me? Yeah. Because here's your profits. I have</p>
<p>12:04</p>
<p>heard of legal cases where you have a large law firms have technology practices that were days. And they have CTOs and technologists who are also lawyers. My brother in law is a lawyer, I can tell lawyer jokes. So lawyers who are technologists are the worst. They are not easy to deal with, but they fulfill a very important function. And these people sooner or later are going to be involved in major compliance and legal cases where IoT systems fail that somebody, God forbid, got hurt, and you need to be able to prove that you've done what you were supposed to do within reasonable efforts. When you had to do</p>
<p>12:55</p>
<p>the same, you're, it's like, Hey, I'm a manufacturer, hey, I got my manufacturer hat on. And I'm, I'm manufacturing these widgets, and you're coming to me and you saying, Hey, Scott, you need to digitalize this more, and whatever, it's like that, that'd be great. Pull the data off of there, pull the data off there, let's analyze it, and you're gonna make some great decisions. And you're gonna, you know, but I'm opening myself up for greater visibility and risk, and I better know what I'm doing, which then I've got another headache to deal with outside of manufacturing or finding my supply or whatever my fees?</p>
<p>13:30</p>
<p>Yes, yes. I was speaking with a gentleman yesterday that. Now in Europe, there will be a new law. Well, it's a law that exists, but it will be strengthened, whereby if you have a supply chain upstream and downstream, you are responsible for the behavior of your partners, and that supply chain is of EDI data. Oh, yes. Yes,</p>
<p>14:01</p>
<p>I'm never doing business again, I'm just going to stay that guy that</p>
<p>14:05</p>
<p>banks, banks have had to do that. For the longest time. If you go to the bank for the first time and you want to open your account, they will pull out a form and they asked you a lot of questions. And basically, they don't want you to be laundering money through your banking institutions, this is called KYC know your customer. So something similar is going to happen with in supply chains. In other words, if you have you operate a supply chain, you cannot accept anybody to become part of that ecosystem because you are responsible to make sure that they are compliant with their obligations. And I say doing</p>
<p>14:46</p>
<p>business all of a sudden with this conversation has gone through it well,</p>
<p>14:49</p>
<p>maybe initially, but eventually like, like, it settles down becomes part of doing business. It's part of the evolution because it was like that 20 years ago in banks.</p>
<p>15:03</p>
<p>Yeah, here you go. So what do we do? I mean, all of a sudden, you've, you've stated a fact, and it is a fact, don't get me wrong. Yeah, I know that data will continue to just continue to grow in and you got to do something with it. And you got to manage it, you got to know where it's at, you know, in when this archive, ID, whatever, you got things around that data. We're how we're still at the beginning of this.</p>
<p>15:30</p>
<p>Yeah, yeah. And the approach is to have a strategy about IoT data. And I'm not talking about the technical aspects of interoperability, all of that stuff is a given at this stage, you need to have a strategy about your IoT data in terms of what's the value? What do I need to keep? What do I get rid of? Where are all the copies? How long do I keep them, and so on, and so forth. Because like I was giving you yesterday, the example of I have a Fitbit. And it's been collecting data for the past five years about my running my walking, etc. And I look at my phone, I see all this historic, historical data, and it's fine. It's nice to look at, but it's technically useless at this stage. But I do not know, maybe a future AI will look at this data and give me some insight about my health, I don't know. So in the future, you may get more advanced analytics that if you point it to historical IoT data, it may give you a new a new insight that you could not get before. So all of these, you have to take them into concert. So</p>
<p>16:45</p>
<p>the moral of this conversation or this story is one, your organization you need to go down that you need to be in the digital game. It just, yeah, if you want to be competitive, you want to have value coming out of that business, even greater, whatever it is, wherever that you need to be in the game. Yeah, that's okay, too. I know that I need to trust somebody I need to figure out how to take and I need a Sherpa to help me along with that. Because I hear you I see it, but I need a Sherpa to help me along with it. And therefore organization, I need to collaborate with trusted Sherpas, right? Not just any Sherpa, a trusted Sherpa to be able to take me on that journey to make sure that I do it, right. And then of course, I need organizations like OMG. And I see all of these organizations that are built on smart people gathering together and collaborating and debating these, these very difficult.</p>
<p>17:43</p>
<p>Yeah, so I look at it. And in a sense, like, like a small commercial, I mean, this is what we do at IGnPower, which is promote ourselves as these Sherpas for organizations. Yeah, help them divide. devise these data strategies for corporations. And again, the problem gets more complex when you're doing digital transformation, because you're making changes and retrofitting, and making changes to the process making changes to your organization. And you want to make sure that things do not fall apart as you don't.</p>
<p>18:17</p>
<p>I'm just, I have this is it, I need to find somebody I trust, I need to know where to start. I don't even know where to start. Because I'm too busy doing all of this stuff over here with my business that's been in business for 20 years or whatever. And I do it this way. Yeah. And I'm dealing with my supply chain issues or whatever it might be. It's vital.</p>
<p>18:36</p>
<p>Yes, the the the silver lining in all of this is you is the head curled is that the regulating bodies. And again, this is not legal advice, but the regulating bodies and the legal bodies and so on, do not want to run organizations out of business, right? They want to make sure that people are doing the reasonable thing. And, and that what is reasonable will keep on evolving. So what was very difficult to do a year ago will become very easy to do next year because of new technologies, new solutions, new thinking, and so on and so forth.</p>
<p>19:16</p>
<p>We haven't even touched upon that. There's a velocity and things change. Yes, yes, tomorrow is going to change.</p>
<p>19:21</p>
<p>But they want to see that. You've analyzed what your requirements are, that you've attempted to write a policy, that you've published the policy and had it approved at the highest level board of directors sometimes that you've informed your stakeholders about the policy and that you have consistently enforced these policies.</p>
<p>19:49</p>
<p>I'm glad you're in it. That's just me.</p>
<p>19:53</p>
<p>Yeah. And again, we've been doing this on the business side for business information. This has been the norm for the past 15 years.</p>
<p>20:03</p>
<p>Yeah. I mean, I am I'm so glad that people are like, like you are, are helping sort of that trail I really am. And how do people get a hold of you there?</p>
<p>20:15</p>
<p>Well, IGnPower.com website. And there's a lot of information on that website and just send us an email and we'll get back to</p>
<p>20:25</p>
<p>you as a user you get you're out there on LinkedIn to read. I am on LinkedIn as well. Okay, we're gonna have his stack card out there to LinkedIn stack card on industrial talk. So you got to reach out to Bassam you will not yes, you can tell until he knows what he's talking about. He's he is the right Sherpa to connect with. You can use that by the way, you can throw that on your way out. But yeah, that's good. All right. All right, listeners. We're gonna wrap it up inside. Stay tuned. We'll be right.</p>
<p>20:51</p>
<p>Bye. Bye. Bye, everyone. You're listening to the industrial talk Podcast Network.</p>
<p>20:59</p>
<p>Again, thank you very much for joining in dust Real Talk in Absolutely. Thank you for your support. It is a platform that is completely and solely dedicated to you industrial professionals. We are here to collaborate. We are here to innovate. We are here to educate, get engaged, go out to industrial talk.com. And absolutely. Thank you, Bassam for saying yes, being on the podcast, and having the opportunity to talk to you at the OMG quarterly meeting. It was great. And I want to just just reiterate the necessity to get your handle on data. There's gold there, it it can be overwhelming. But then there are people like Bassam and others that can help you with that journey in a jet a second, and be able to navigate and direct your attention to where it needs to happen. That's Bassam I'll have all his contact information out there. You know, that go the industrial talk, you'll find is his LinkedIn connection, reach out, and and have a conversation because we are about that education, he can do it. Well, that collaboration. Bassam is right on the money. And of course, innovation, there are so many options out there for you to consider in the world of data, data analytics, and so on and so forth. Reach out. All right, we're gonna be broadcasting, I think, coming up at the IoT solutions World Congress. And if you're going to be there, that's in Barcelona. We're going to have a spot broadcast. Tell your story. Make it happen, Captain. All right. Be bold, be brave, daring greatly. As I always say hang out with people like Bassam and you're gonna change the world because you do. Industry changes the world. Thank you again for joining. And we're gonna have another great conversation shortly coming from that OMG quarterly meeting.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/bassam-zarkout-ignpower/">Bassam Zarkout with IGnPower</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Steve Carter with KCF Technologies</title>
		<link>https://industrialtalk.com/episodes/steve-carter-kcftech/</link>
					<comments>https://industrialtalk.com/episodes/steve-carter-kcftech/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 09 Jan 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/steve-carter-kcftech</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at the 30th Annual SMRP conference and speaking with to Steve Carter, National Sales Director at KCF Technologies about "Achieving peak optional health through vibration IoT solutions". Get the answers to your "vibration" questions along with Steve's  unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/steve-carter-kcftech/">Steve Carter with KCF Technologies</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/955ce0be-119a-431d-8f9e-853216931b5f"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at the<a href="https://smrp.org/Events/30th-Annual-Conference" target="_blank" rel="noopener"> 30th Annual SMRP conference</a> and speaking with to <strong>Steve Carter, National Sales Director </strong>at KCF Technologies about <b>&#8220;Achieving peak optional health through vibration IoT solutions&#8221;</b>. Get the answers to your &#8220;vibration&#8221; questions along with Steve's  unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>STEVE CARTER'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/carterinphilly/" target="_blank" rel="noopener">https://www.linkedin.com/in/carterinphilly/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/kcf-technologies/" target="_blank" rel="noopener">https://www.linkedin.com/company/kcf-technologies/</a></p>
<p><strong>Company Website: </strong><a href="https://kcftech.com/" target="_blank" rel="noopener">https://kcftech.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Steve Carter with KCF Technologies at SMRP" width="500" height="281" src="https://www.youtube.com/embed/xeYeZkbJamo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
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<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
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<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>assets, steve, industrial, people, vibration, work, data, fan, carter, technologies, sensors, pilot, software, plant, fault, diagnostic, solving, real, rare earth magnets, scott</p>
<p>00:00</p>
<p>This episode of industrial Talk is brought to you by RDI Technologies. RDI Technologies is the pioneer in motion amplification. Their proprietary technology enables users to see and measure motion impossible to the human eye and turning complex data into easy-to-understand videos to solve maintenance challenges quickly and safely. For more information, go to RDITechnologies.com. Hey, industrial Talk is brought to you by CAP Logistics. You want to minimize downtime, absolutely. increase reliability, you bet ensure operational profitability. Yes, you do. That means you need 24/7 365 insights into your supply chain, look no further CAP Logistics, go to CAPLogistics.com Or just call them. They're great people 800-227-2471.</p>
<p>01:02</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots. And let's get right once</p>
<p>01:20</p>
<p>again, thank you very much for joining industrial talk the number one industrial related podcast in the universe, Steve and you can pretty much track that by data, no doubt about it. And we are broadcasting from the 30th annual SMRP conference. I'm right here on the exhibition floor. I'm looking at incredible vendors providing great services and solving doggone problems here. And now, because you are bold, brave and daring greatly. You deserve all of this because we want you to be a success. That's what that's what industrial talk is all about. Steve Carter's in the house. He's in the hot seat. And we're going to be talking about Well, Steve Carter stuff. I don't know if that's right. But he's here. He's gonna He's gonna dazzle everybody. Hey, Steve.</p>
<p>02:03</p>
<p>Hey, Scott. Thanks for having me.</p>
<p>02:05</p>
<p>Yeah, I'm all I'm all geeked out. Right? Because you're the first time this is a first time conversation we've never we've never met before we met today and is and you've never been on the podcast. And so I'm always excited when I have new people. Well,</p>
<p>02:19</p>
<p>I am excited as well. I've actually listened to your podcast in the past. Have you ever been in preparation for this job I took specifically, I mean, that's what kind of nerd I am. Wow.</p>
<p>02:32</p>
<p>I feel really pretty cool about the whole I'm touched. Because, you know, it's funny, it's, I recognize the fact that one I can geek out on us enough. I don't care man, okie calculate geek. And I'm always thinking, oh, there might be three people out there that, that like this, this and be passionate about innovation, technology, solving problems and and just being into that world. So with that said, give us a little background on who Steve is.</p>
<p>03:00</p>
<p>Steve Carter, national sales manager in heavy trucking and heavy machinery for KCF Technologies.</p>
<p>03:08</p>
<p>Tell me when you say heavy trucking, what do you mean and heavy machinery like, like mining equipment? And, you know, big ol semis and things? That's</p>
<p>03:17</p>
<p>a great question, Scott. Because there is a large range when it comes to heavy trucking. You've got your you know, your dodge 2500 and above class 45678. Those are my bread and butter, if you will. When you think about heavy trucking, you're thinking about semi trucks, you're thinking about dump trucks, you know, any number of multi axle vehicles.</p>
<p>03:44</p>
<p>So with that said, what are we doing? KCF? What about? What about? I mean, okay, so you're in heavy truck, your truck and machinery? What what does that mean? What, What problems are we trying to solve here?</p>
<p>03:57</p>
<p>So, I mean, when it comes to the KCF, we're basically a comprehensive machine health solution. We use wireless vibration sensors to transmit data from manufacturing equipment, to the cloud, and then to our proprietary smart diagnostic software, which then allows individuals who don't have a advanced degree in vibration, to better understand what their machines are doing, and how we can support them.</p>
<p>04:23</p>
<p>But but the machines are heavy truck and machinery,</p>
<p>04:26</p>
<p>you know, it's you're talking fans, pumps, motors. Everybody's got the same twin blower fan out of Chicago. So a lot of the assets are similar. You know, we go into sectors that KCF so I'm in the automotive sector. So everybody who works in this sector, you know, it's basically the same type of assets across the board. Now, there will be similar assets across you know, every sector, but you know, we try to hone it down for automotive that way. You know, we really specialize and probably worked on an ad said at another plant so we can better understand yours</p>
<p>05:03</p>
<p>do you take into consideration the location of the asset, so that fan, that motor in Michigan, is it the same as the fan motor down in Alabama,</p>
<p>05:15</p>
<p>you know, you're never gonna get see the same. Because it's always different about, you know, installation environment, it's never the same, there are similarities, if you will, which has been able to give us the ability to build out specific assets specific models. So we've got over 200,000 years of machine health data, where we're able to build out algorithms that we can put a model on top of the fan, and be able to help you better diagnose and understand when you're going to see a flop in that asset. And what you need to do to correct it as well.</p>
<p>05:48</p>
<p>So you do that. So you've got the proprietary algorithms that you've collected all this data, so you have a fairly decent picture of that fan, that whatever I keep using fan, I would like to get sort of progressive conversation beyond a fan. But let's talk about the fact anyway. But you're able to take all of the data and algorithms and be able to to truly hone that diagnostic on that piece of equipment, that asset, given the fact that you've got all this great information on it,</p>
<p>06:21</p>
<p>we can and the great thing about our software is it also uses machine learning. So as we diagnose those faults, and then you correctly say in the software that that was the issue, you did fix it. And we've seen, you know, the the asset come out of that fault mode, going forward. Now we know that that kind of squiggly line, if you will, portrays this fall, and then going forward, we can continue to hone that and become more and more accurate as we go.</p>
<p>06:48</p>
<p>Yeah, and I would I would imagine, it's also a situation where you're, you're analyzing data, whatever that looks like, and I'm gonna continue to analyze this data. And I mean, there's, everything's fine, everything's fine. And not all data. How do you deal with I'm sorry, I digress. I just just went on a tangent here. And it's something popped into my head. If all the data if everything's fine. If everything's just reading fine. You don't need that data? Do you do? Or do you just keep on storing that way, just</p>
<p>07:17</p>
<p>keep on storing that data? You do? Yeah, that gives us the ability to have historical data that we can draw upon in the future. And then the nice thing about that is, you know, KCF has three really big components that make it such a standout company. Number one is hardware, we've got fantastic hardware, all proprietary. Number two, our software, smart diagnostic software, which you know, makes those squiggly lines digestible, for your average shopfloor worker, you don't have to have one person sitting in the background, you know, giving people the, you know, I guess the correct information, if you will, after reading through it. And the number three is we have a sentry team, which is our services department, which is a team of all level two certified vibration analysts who sit back and review that data, so you don't have to. So there's no one person at your plant sitting behind a computer, you know, eight hours a day, even though you know, your plants running 24 hours, you can have those people out working. And then we will let you know when there's an alert or there's a fault.</p>
<p>08:18</p>
<p>Yeah, gotta get some clarification. And you say, century</p>
<p>08:22</p>
<p>century, century team, and those are basically our technical analysts behind the salespeople.</p>
<p>08:28</p>
<p>So run us through the process. Back to the fan. Yeah. So we got a device out there on the fan and you're, you're you're measuring the vibration of what's going on, everything's fine, everything's fine, everything's fine, everything's fine. Then all of a sudden, things start to trend differently. But you have an analytic component. Yep. And as far as saying, hey, it's trending, it's doing some things that just be, I'm going to notify somebody we're gonna do, right. Yep. So I'm still tracking, I'm gonna notify somebody saying, hey, something's going out there. And I don't know what's going on. But there it is, you need to go grease that fan will say oh, so there is even</p>
<p>09:07</p>
<p>tell you what you need to do to correct it. So and I've actually seen this happen in real time. We've got a large trucking company on the West Coast. I was there to basically do a lunch and learn and walking through software further than installed a week prior. And all of a sudden, we were getting some alerts from your fan on the roof. And you know, it said, Hey, listen, we're having alert looks like you need to go grease that fan. So maintenance guy is sitting right next to me calls it out as the maintenance tech go up there. And in real time, we actually saw the acceleration dropped from two days back to point nine, nine, okay, and he was he was sold right there.</p>
<p>09:43</p>
<p>Along the same time with lubrication, right? There's there are many schools</p>
<p>09:48</p>
<p>of thought out there. There are many, many more than I ever imagined more than</p>
<p>09:52</p>
<p>many schools. And do you in that same analogy, you're saying okay, you need to put have X amount of this type of grease here. And from a maintenance perspective from me, yep, all I have to do is go, Okay, I got I need that type of grease, I need this amount. So the analytics and I'm, you know, I need to do that, and boom, and I can see it real time.</p>
<p>10:18</p>
<p>And you can see in real time, which is pretty cool, which leads to us being able to build heat maps right of your plant floor and let you know which shift is working correctly. So you can see the heat map that you know, when second shift goes out and does what they were told to do what they believe is the right way to provide that maintenance, you can see that they're actually maybe touching assets, they don't need to touch, you know, if it's green, you don't need to touch it, you only really need to start to work on the ones that are yellow and red. So having this real time heat map of which assets you can focus your time on, actually helps schedule, help save time and relieve the fact that right now we're going through a labor shortage is affecting everyone. So imagine if you were able to focus all your time on the assets that needed it, and not the ones that did.</p>
<p>11:06</p>
<p>It makes sense. And and so if let's take that next step forward, here's here, I come in. I'm a maintenance professional, I look at my dashboard.</p>
<p>11:17</p>
<p>Dashboards are pretty hot. I'll show you some pictures.</p>
<p>11:21</p>
<p>So I got some dashboards, which I'm always geeky about. And I'm looking at it I'm looking at all of the assets that are being tracked. And then I just look at because it's we're all about color codes. Green, yellow, red, red, bad, bad, bad. Yeah, run on out there, but you don't want I mean, organizationally, do you want you want any red? Or do you try to capture that yellow? You want to capture</p>
<p>11:43</p>
<p>the yellow? Yeah, it means you're gonna see a fault and that machine? And we're our whole goal is zero downtime? Yes. Safety? Yep, zero downtime. Yep,</p>
<p>11:51</p>
<p>yep. Because that means that asset is spinning out what it needs to be spinning out, and it needs its revenue, all of that good. You know,</p>
<p>11:59</p>
<p>you want to make sure throughput as high as possible. And, you know, that's what people are trying, they're trying to do more with less right now.</p>
<p>12:06</p>
<p>So, it begs the question, so you had me at hello, there begs the question of what what what push backs to us? I mean, what, what push backs are there? I? Well,</p>
<p>12:17</p>
<p>you know, it's it's a well known that, you know, ultrasonic is better than vibration. Right?</p>
<p>12:26</p>
<p>You say so, I'm not gonna get into that.</p>
<p>12:30</p>
<p>This is what's been thrown back in my face all the time is, you know, ultrasonic, you're going to catch the fault earlier. But then those people won't be doing Ultra sun once a quarter. Well, vibration, continuous monitoring is the best, right? Because you're going to be able to see that, because you're monitoring that asset 24/7. So our, basically, our signal foot is that you could get it down to about every 12 seconds, I wouldn't suggest that it's going to really drain the battery. But if you had an asset that you want to monitor that closely, you could do it for every 12 seconds. And people say, you know, why do you need to do it that often? Well, there's some times that an asset will go into fault mode, that nobody knows it, and it will reconnect itself, but you want to be able to capture that. So you know, they can you will to death by 1000 paper cuts, right? So catch it the first time, fix it, and then that way it's going to integrate and extend your machine help the life the machine? Yeah. So there's a lot of things that the only pushback I really get is, people don't believe it's possible. Right? So which is why we're don't don't believe it's probably possible possible to actually know Yeah, to catch these faults and be able to diagnose them correctly, which makes me you know, I'm a big believer in pilots. So we do a number of pilots, we usually like to do a pilot before we have a company buy, just because it gets them familiar with the product, it gets them excited. And then they end up buying even before the pilots over and expanding that initial purchase.</p>
<p>13:53</p>
<p>Yeah, I'm a big fan of incremental ism. Yes. Like I mean, I understand the the pilot as long as people don't get in that pilot purgatory where there's a sort of it is</p>
<p>14:05</p>
<p>great. Hey, there is a company that I'm dealing with right now that is in pilot purgatory. I'm not going to name names. No,</p>
<p>14:11</p>
<p>don't don't start reliability to trash talk in here on on industrial, definitely vote. But but the reality is, is that I agree with that. I think that but do you find the community as a whole industry as a whole beginning to sort of embrace the reality that yeah, this stuff's working. This stuff means I mean, I see the value.</p>
<p>14:33</p>
<p>I mean, I would start I'd like to think it's me, and they see the value with my sales pitch, but honestly, I've never been in a position like this in a sales position where I'd had companies call me and begged me to come out. It's it's been something that more and more people are beginning to realize that they need to do and once they do, they just can't get enough.</p>
<p>14:53</p>
<p>It seems to me as we close seems to me that it's is it a fairly decent Turn around. I mean, I mean, if I were saying, that pump right there, man that pumps important. And I come to you and I go, Steve, that pumps important. What can we do? We could do it how I shifted. I didn't want to go to a fan because I don't want to have any fans. I thought we will be talking fans. Oh, no, no,</p>
<p>15:17</p>
<p>I'm gonna be prepared to talk pop. Yeah, huh? No, it's it's just a fluke. Our vibration sensors are actually rare earth magnets. I can tell you they're very strong magnets. I put one on my fireplace, and both my kids haven't been able to rip it off yet. So the install takes minutes. Sometimes. I mean, we like to make sure that you're monitoring the correct assets. Well, yeah, you know, we're doing it the right way. But honestly, I've seen 200 300 sensors installed in an afternoon.</p>
<p>15:46</p>
<p>And then it starts, you know,</p>
<p>15:48</p>
<p>immediately. I was at an engine plant a month ago and brought my Demo Kit, which is always you know, that's never clunky. Brought my Demo Kit set up. And by the time I got back to the boardroom, we were watching their assets in real time.</p>
<p>16:04</p>
<p>And as you're looking at the assets in real time, are you able to sort of also begin to pull diagnostics and see? Yeah, that's, that's a red guy.</p>
<p>16:13</p>
<p>Yeah, we can benchmark and then we continue to improve that asset following.</p>
<p>16:18</p>
<p>While she's, I should be asking you for money. Because apparently, everybody else is asking you.</p>
<p>16:25</p>
<p>I've got a wedding ring. I just, I do too.</p>
<p>16:29</p>
<p>I want to wear earth</p>
<p>16:30</p>
<p>magnet. Oh, doesn't? Who doesn't? Really cool. The art everyone. Yes.</p>
<p>16:36</p>
<p>As you can say I was I was a bit distracted by the fact that you went around that motor thing. And you did that. And I was still thinking,</p>
<p>16:43</p>
<p>I don't get a hold of rare earth magnets. It was like, Yeah, all right. We're gonna</p>
<p>16:52</p>
<p>hear you were this isn't this is fantastic. By the way. On your as I look at your booth, I think I see your booth. Yeah, I see the corner of your that's us. Yeah, what I do see is that you have these devices, are they that does that.</p>
<p>17:05</p>
<p>Those are the water sensors. They look like little floaties they do? Yeah, I thought it was</p>
<p>17:12</p>
<p>a they're still in that stuff. I want to take a picture of one and then I'll post it and then you guys can see it. Everybody out there on LinkedIn. Anyway, how to get a hold of</p>
<p>17:22</p>
<p>a Scott, you can reach me at my email, Steve dot Carter at KCF tech.com. Or give me a call myself. 215-205-5031. I</p>
<p>17:33</p>
<p>have his card. So listener out there. Who needs to get a hold of Steve. Fair not it's going to all be out on industrial talk.com. What's his cell number? You sure you want to get there? Oh, yeah. All right. Oh, yeah. No big deal. No. sweat off my back. All right, we're broadcasting from the 30th annual SMRP conference. You get great people like Steve, and many others, delivering value solving problems. It is exciting. I like it. You like it, too. We're gonna wrap it up on the other side. So stay tuned. We will be right back.</p>
<p>18:07</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>18:12</p>
<p>All right. Once again, thank you very much for joining industrial talk. And absolutely. Thank you very much for your support. Steve Carter, go out to his stack card, LinkedIn stat card KCF Technologies. And by the way, if you're out on video, he referenced flow in a so device. Well, the device does look like that. But if you're out there, check it out. Right there. Yep, there's the magnet. There's the device. And by the way, it's it's super he was right, super easy. So you just sit there. You got this little clap right there. And then yet, you can just pull it off. And you get to the device. There it is. That easy peasy lemon squeezy. K c, f technology. There it is right there in your face right there. All right. Thank you, again for joining. Go out to industrial talk. Give us your support. If you're an industry whatsoever, reach out to me, we're going to be at conferences, we're going to be doing a lot of things. We're going to elevate this conversation in 2023. We need to make sure that you are celebrated along with all the other industrial professionals. We've got tons of information out there. Remember, we're all about education. We're definitely all about collaboration, and you need to innovate, but you need people that you can trust to work with in your innovation journey. All right. Thank you again, be bold, be brave, daring, greatly hanging out with Steve Carter. You're going to change the world. Thank you very much. We're gonna have another great conversation coming from SMRP shortly so don't go away.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/steve-carter-kcftech/">Steve Carter with KCF Technologies</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<enclosure url="https://podcasts.captivate.fm/media/a700f359-ddf5-4085-9ae1-db06ad07340b/Steve-Carter-Interview-Mp3.mp3" length="28443887" type="audio/mpeg" />

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		<title>Brent Nelson with Donaldson</title>
		<link>https://industrialtalk.com/episodes/brent-nelson-with-donaldson/</link>
					<comments>https://industrialtalk.com/episodes/brent-nelson-with-donaldson/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 04 Jan 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/brent-nelson-with-donaldson</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at FABTECH in Atlanta, GA and talking to Brent Nelson, Business Dev Manager with Donaldson about "Securely optimizing your data collection and decision success". Get the answers to your "IoT" questions along with Brent's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/brent-nelson-with-donaldson/">Brent Nelson with Donaldson</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/56c0ce16-6a82-4983-a46d-d1faf93df80e"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.fabtechexpo.com/" target="_blank" rel="noopener"><strong>FABTECH</strong> </a>in Atlanta, GA and talking to <strong>Brent Nelson, Business Dev Manager with Donaldson</strong> about <b>&#8220;Securely optimizing your data collection and decision success&#8221;</b>. Get the answers to your &#8220;IoT&#8221; questions along with Brent's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>BRENT NELSON'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/brent-nelson-167240a/" target="_blank" rel="noopener">https://www.linkedin.com/in/brent-nelson-167240a/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/donaldson/" target="_blank" rel="noopener">https://www.linkedin.com/company/donaldson/</a></p>
<p><strong>Company Website: </strong><a href="https://www.donaldson.com/en-us/" target="_blank" rel="noopener">https://www.donaldson.com/en-us/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Brent Nelson with Donaldson live from FABTECH" width="500" height="281" src="https://www.youtube.com/embed/k4WrpjvT6c0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>data, donaldson, connected, service, equipment, industry, industrial, problem, brent, paying, customer, people, technology, machine, conference, digital transformation journey, monitor, conversation, iot, securely</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by Arduino the original all in one IoT platform. That's right, go out to arduino.cc. And you will find documentation you will find devices, powerful boards to help you with your digital transformation journey. It's all there, go out to arduino.cc. Find out more see how you can connect with these professionals to help you along with your digital transformation journey. arduino.cc. Also Industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT Consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the Industry IoT Consortium, go out to iiconsortium.org. Find out more again, you will not be disappointed, you're just going to be happy.</p>
<p>01:18</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge Industry Focus innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go</p>
<p>01:36</p>
<p>Alright, once again, welcome to Industrial Talk. And as you can tell by that noise in the background, it's a physician here at FABTECH. We are on site and we're talking to industry professionals all around the world because they are bold, brave, daring greatly. They are changing lives and then therefore changing the world. And I'm not that's not hyperbole. I just believe that in my soul. Sounds good. Thank you very much. I appreciate the support. All right. We have in the hot seat. The gentleman by the name is Brent, you heard him just ever so briefly, you know, it's gonna be a good conversation. Donaldson is the company. Let's get correct. All right. Hey,</p>
<p>02:17</p>
<p>good. Thanks for having me. When did you fly in to win yesterday? Nice. 5am. Flight? Three from Minnesota.</p>
<p>02:27</p>
<p>Gotcha. Did you have a good? I mean, the conference is good.</p>
<p>02:30</p>
<p>Yeah, it's been really good. Last time, it</p>
<p>02:32</p>
<p>was too good conference.</p>
<p>02:34</p>
<p>No variety of different things that you can see a lot here you can see a lot of different things here. The manufacturers see the parts people you see the software, the service, it's really a good variety. And there's something for everybody here, if you're anywhere connected to the industry.</p>
<p>02:48</p>
<p>It's true. And I I always look at it this way better now than ever. You need to connect with individuals that you trust connect with. It's it's happening so quickly, just recognize the fact that one you need to be engaged at, at a minimum, you hear my voice, you hear Brent's voice, you gotta be engaged, at least begin that journey to figure out how to be more efficient, whatever that whatever that goal is. All right, you're speaking. Before we get into that you have a topic at FABTECH. And we're gonna be chirping on that. Before we get into that. You've got to level set and sort of provide some background on who is</p>
<p>03:26</p>
<p>I sure so I kind of started my career as an electrical engineer got into machine to machine communications before it was called IoT, and spent about 15 years partially as an electrical engineer and partially as a product manager working on a variety of things in the IoT space. So logicals gateways, crossroads,</p>
<p>03:48</p>
<p>are you a digital transformation Trailblazer?</p>
<p>03:52</p>
<p>Yeah, I was I was involved back when it was just called machine and machine because the technology was so expensive that you could only connect million dollar machines, the technology got less expensive and all sudden, we could connect things. It didn't have to be a million dollar machine. So all of a sudden, it became the Internet of Things.</p>
<p>04:08</p>
<p>Yeah, I always think that somebody was gathered around a table and try to figure out how to we call all this connected capabilities. And somebody said, How about the things so just things? So Internet of Things. All right, there it is. Lock it in. All right. Now you're speaking at this conference, what was the topic?</p>
<p>04:27</p>
<p>Connected technology can have which connected technology enabling new field service models,</p>
<p>04:35</p>
<p>enabling fields, so take us a little through Give, give us a little what does that mean?</p>
<p>04:40</p>
<p>So you know, traditional field service. So you've got to you know, somebody showed up with a van to fix your equipment or do inspection or equipment. You know, there were two different models. There was break fix. And I call you when my machine is broken down, you come out and fix it. Or there's preventative services, where you maybe you're coming out every three six months year. inspect the machine, try to predict what's you know, what's working, what's not, maybe I can fix the things before you have the breakdown. But that's all before, you know, you had connected technology before you had digital data coming from the machine. Now that field service person, or or the OEM the major equipment, they can now monitor your equipment remotely. And so they can see that an alert is coming, they can do predictive analytics, and now say, you know, that machine actually is about to fail, we're gonna get somebody out there and address it before it actually breaks down. And then, yeah, so So it's a whole different model of service of now. And even if there is a problem now, because I can see the data, even though I'm not inside your factory, four walls, I'm a technician, I can see the data, I know what the problem is, I know what parts I need. I know what the replacement parts are, I know who I need to send out there who's qualified to do the work. So I do know all of that ahead of time, because I can see the data that's coming from that machine. And so hopefully, I can get out there before it breaks down. But even if it breaks down, I already know what the problem is. I know how I'm gonna fix it.</p>
<p>06:03</p>
<p>So these devices that are on that's a refrigerator. That's a washing machine, right? Yeah, yeah, that's saying, Hey, I'm, I'm sending data. Yep. I'm sending it where?</p>
<p>06:13</p>
<p>So it can go anywhere. And so what's that connected component? Yeah, so it's going over wireless, typically, either to a plants Wi Fi network, or over cellular, which is more common for us, it's going up to the cloud. And then from there, you've got a dashboard. And the beauty of that technology is now you can securely share that data. So I can show if I, you know, if I'm a plant manager, I can have my maintenance teams looking at it, I can have my engineering teams looking at it. But I can also securely share that with the third party service companies that I work with, with maybe the dealer I bought my equipment from, or maybe the OEM, the actual manufacturer of the equipment now can all see that data if I choose. And they can all know that ecosystem of people can help me debug troubleshoot service, my machines, it's not all reliant on my internal maintenance.</p>
<p>06:57</p>
<p>And I don't have to think through it, I don't have to have that. Oh, my gosh, it failed. I don't know what to do. Put the meat into another area. And I like that. How does it and I, I get it, it's sort of a, this is a leading question. But so it's sending data all the time to say, Hey, I'm okay. I'm okay. I'm okay. I'm degrading, I'm degrading. And then it sends it to the technician or the solution is this, do you see it as a monthly service to contract service as a software typo,</p>
<p>07:36</p>
<p>it can be all different levels you could pay for for just the software, just I want that dashboard, I want those alerts, I want you to tell me when it's wrong, you know, you can pay for the software and a third party to monitor it for you. So you know, we do that at Donaldson, where we will monitor the equipment on behalf of the customer. So we have product specialists who understand our equipment. So as soon as something comes up, the customer sees, but we also see it and we can look at the day and go okay, you know, we're experts, we know what's wrong, here's what needs to be fixed. And then we can either call the customer and say here, here's what we think you need to do. Or we can work with a service partner and say, you know, this customer's got a problem, and you guys need to get out there. So from a customer's perspective, it's kind of three levels, just give me the software, give me the software but monitored for me, tell me what to do or just all in when there's a problem, you send a tech fix the problem? I don't even want to know about it.</p>
<p>08:22</p>
<p>I don't have that would be me. Yeah. You know, it just FYI, I would the only thing that all I wanted to see would be email or some sort of notification. It could be taxed, I don't care. They'll say, hey, we see something going on out of you. And it's just an interesting question. How do you deal with maybe faulty data? Right? Let's say it's not failing, but for whatever reason, you're getting an unusual, you know, communication. Yeah. How do we deal with it?</p>
<p>08:59</p>
<p>Well, it's tough. And that's always gonna happen. And it could be things from late it could you know, that the actual monitoring equipments not working or wasn't installed, you know, so it's, it's never gonna go away. But it's kind of a hand in hand with the customer to say, and usually you go through that maybe for the first couple of weeks, when something first gets installed, you find those kind of Otterbox issues. And so we'll work directly with customers sometimes, or we'll see, you know, usually we have a somebody an installer service company on site doing the install, we work with them. Bechler Yep, the data looks good. Oh, nope, this data doesn't look good. I think you've installed this backwards onto your types of things.</p>
<p>09:33</p>
<p>Yeah, seeing that, that but but, but the reality is, pretty much, pretty much everything that can be connected will be connected. It just will be eventually it just it just will be it started. There's there's many examples of where it started. But the reality is, is that that refrigerator is going to be connected. That washing machine is going to be whatever connected and and either you embrace it Where you don't? Yeah, but the reality is you're very you're, you're all connected.</p>
<p>10:05</p>
<p>You can come out and sell for us guy you want to come on talk to my customers, here's a great sailors my</p>
<p>10:09</p>
<p>resume right there, but it is it's going to be and and I don't see any issues with it. Maybe I'm naive. I'm sure you have it locked down from a cyber perspective. There's I mean, they're protected, but it's truly, I want to hear somebody knocking at the door, saying, Yep, I'm here to replace that compressor. Thank you. I'm out of here. So where do you see it going now that have painted that picture? And I didn't want to steal your thunder. But where do you see it going? What what are we talking?</p>
<p>10:39</p>
<p>I think the end is you're starting to see it now is customers, you know, industrial users paying for the outcome of their machine, you know, I'm not paying for the machine, I'm not paying for the service, I'm paying for the outcome. You know, Donaldson, we do air filtration. So we eventually want to get to a point where we're just shopping in clean air as a service, you're not paying for the filters, not paying for the industry, you know, the box, not paying for the service. You know, we keep it running with our ecosystem of partners, and you just pay for the output like, like your electrical utility or water, you just paying for that electricity, you're not worried about the transformer, I think more and more models will, will move to that. Because I you</p>
<p>11:15</p>
<p>know, I agree with you 100%. And it's sort of, I see where I was as a boy and how we, we dealt with money and meaning I gotta go to the bank. And there was just, it was just a part of life, we're getting to a point where there's a, there's a speed at which I want that service to be, I don't want to think about it. Don't tell me about changing my filter, I want that filter to be changed. There here, I'll pay you the money. And I don't have to think about it. You just you just want the outcome. That's it. And I think that we're just getting to that point across the board. Like,</p>
<p>11:54</p>
<p>it takes time. There's technical challenges, there's business challenges, but in the end, it aligns everybody at the same goal, same goals, we want that equipment operating.</p>
<p>12:02</p>
<p>But it's happening. And it's happening fast. And and again. Either you're you're on the train, and you're on it and you're saying I accept it, and I'm there. But But how do you what's there's always going to be people are saying no, I don't want that. And it's too invasive. It's too. It's, it's just it's not free for me. What do they do?</p>
<p>12:28</p>
<p>As far as the data? I mean, there's going to be industries where that's going to be a bigger concern, there's always going to be data in the plant that you have to keep secured in the in the four walls because it's your proprietary data. It's your production data. It's that stuff. But there's so much else that doesn't need that level, it still needs to be secure. Yeah, but you know, if you can securely share it with somebody who can use that data to help you. And it benefits everybody involved.</p>
<p>12:53</p>
<p>See, it's just an interesting time. And I remember having conversations around data, all of a sudden, data is king. And there's there's value in that data. And and that's my data. Don't Don't cross pollinated with other data. That's my data. And it's sort of this sort of, can you touch it now you can you just sort of see it displayed. It's so interesting. And it's, again, there's a speed at which it's exciting. Now, I'm old, you're not. Thank you. You're welcome. Anyway, it's an exciting time. And I come here at FABTECH. And we see all of this stuff, and I'm always I'm never ever leave events like this not dazzled and and how people are creating new use cases. Wow, we can put a device here and sip it dip, dip, dip dip. What do you see? I mean, does, Donaldson. I mean, you're all in on this stuff. But what's the next frontier? I mean, what are we? I mean, without divulging, you know, sitting around the star chamber. What is that?</p>
<p>14:12</p>
<p>You know, it's continuing to expand, you know, the technology will continue to get better, you know, we're still at the point easier and easier, yeah, easier to deploy easier to manage. And as it gets, you know, cheaper it becomes easier to deploy. And when we can monitor a $50,000 dust collector today, and can we monitor $150 filter, that's a little bit harder to get the economics around. Let's go into it. It's going to go into let's get it 10 years ago, it had to be a million dollar piece I have yet to see makes sense. So we'll get there. The technology is just continuing to progress on that way.</p>
<p>14:43</p>
<p>It's gonna get there. You know, what I'm always fascinated, is where the data goes. Everybody's talking about the cloud. I think the continent of Australia will be just one big cloud. That's just gonna have to relocate everybody over there and it's just going to be out farm That's my prediction. It's completely wrong. Trust me,</p>
<p>15:03</p>
<p>it's completely you never know. You never know. Oh, yeah, you know, and you're gonna walk away saying,</p>
<p>15:07</p>
<p>That's just crazy talk to people get a hold of you, Brent,</p>
<p>15:11</p>
<p>I can email me at brent.nelson@donaldson.com.</p>
<p>15:16</p>
<p>That's easy peasy. Thank you very much. I really appreciate your flexibility to was on here and all that good stuff not like that conversation. It's exciting. Not a problem, a lot of fun. It is, it really is. Alright, we're gonna have all the contact information for Brent out on industrial talk.com. We are broadcasting on site at FABTECH 2022 here in Atlanta, Georgia, put this on your calendar, because you will not be disappointed. It is a fabulous conference. And you get people like Fred, who are providing solutions and solving problems here at FABTECH. So stay tuned, we will be right back.</p>
<p>15:51</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>&nbsp;</p>
<p>15:56</p>
<p>All right. Once again, thank you very much for joining industrial talk and a hearty thank you to Brent Nielsen Donaldson is the company, all his contact information will be out there, I think it you need to connect with Brent, because you're not going to be disappointed on that contact. Because it's all about it's all about that collaboration. It's all about continuous education. It's all about innovation, and you gotta be in the game, be in the game. FABTECH was the conference. It's, it's so much fun, to be able to go to a conference of that size, and see the solutions, visit with the people and and just be able to have great conversations around solving problems. And it is just spectacular is there's a lot more to come from this particular conference. And FABTECH but this year 2023. Put that on your calendar. Yeah, I mean, it's it's a great conference and one worthy of attending Most definitely. All right. As I said, we're going to have another great conversation coming from FABTECH we're going to have some technology sprints and we're going to have some more chirpy conversations with other professional solving problems. So stay tuned. We're going to have another great conversation shortly some there</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/brent-nelson-with-donaldson/">Brent Nelson with Donaldson</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Ricky Singh with Software AG</title>
		<link>https://industrialtalk.com/episodes/ricky-singh-softwareag/</link>
					<comments>https://industrialtalk.com/episodes/ricky-singh-softwareag/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 18 Nov 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/ricky-singh-softwareag</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at MxD in Chicago and talking to Ricky Singh, VP IoT Americas at Software AG about "Aligning Customer's IoT Strategy with Market Trends ". Get the answers to your "IoT Strategy" questions along with Ricky's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/ricky-singh-softwareag/">Ricky Singh with Software AG</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/98c70fc8-3bde-487b-a9f1-82e4424c6fcd"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.mxdusa.org/" target="_blank" rel="noopener">MxD</a> in Chicago and talking to <strong>Ricky Singh, VP IoT Americas</strong> at Software AG about <strong>&#8220;Aligning Customer's IoT Strategy with Market Trends &#8220;</strong>. Get the answers to your &#8220;IoT Strategy&#8221; questions along with Ricky's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>RICKY SINGH'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/thatsmrsingh/" target="_blank" rel="noopener">https://www.linkedin.com/in/thatsmrsingh/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/software-ag/" target="_blank" rel="noopener">https://www.linkedin.com/company/software-ag/</a></p>
<p><strong>Company Website: </strong><a href="https://www.softwareag.com/en_corporate.html" target="_blank" rel="noopener">https://www.softwareag.com/en_corporate.html</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Ricky Singh with Software AG - Aligning Customer&#039;s IoT Strategy with Market Trends" width="500" height="281" src="https://www.youtube.com/embed/Dv0CbbXrC1E?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
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<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
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<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>ricky, imts, iot, business, industrial, solving, journey, software, enterprises, challenges, industry, mx, run, technology, machine, spreadsheet, organization, universe, problems, people</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to Armis.com Find out more, you will not be disappointed. Also Industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT Consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the Industry IoT Consortium, go out to iiconsortium.org. Find out more again, you will not be disappointed, you're just going to be happy.</p>
<p>01:16</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots. And let's go around once</p>
<p>01:34</p>
<p>again, thank you very much for joining industrial talk the number one industry related podcast in the universe, Ricky that celebrates industry professionals all around the world, because you are bold, you are brave, you dare greatly you're solving problems, you're collaborating, you're making the world a better place and you're making my life better. Why not celebrate you? Again, if you hear noise in the background, we are broadcasting on site, MxD Chicago, Illinois. And it is an innovation center that is second to none. And sort of outside the glass and people are walking in front of us and the food is great. So we are talking to Ricky Singh. They got that right. He know Software AG is the company. Let's get a car wreck it</p>
<p>02:19</p>
<p>great to be here with you, man.</p>
<p>02:21</p>
<p>That's cool. It is I was all excited.</p>
<p>02:23</p>
<p>I woke giddy. That's showing the universe</p>
<p>02:26</p>
<p>and the universe. And I'm telling you I'm not I'm not. Webb Telescope</p>
<p>02:29</p>
<p>has really changed the definition of IMTS. I did you see that? I did. That's why I'm saying coolest show in the universe. And I'm just zooming out in my head and thinking I am on the coolest show in the universe.</p>
<p>02:42</p>
<p>Yeah, but I stopped at that same booth. And I just said, You don't understand. Yeah, you're right there. This is web. And this is the web camera. All right. For the listeners out there, Ricky, give us a little background on who you are. And then we're going to talk a little bit about Software AG.</p>
<p>02:57</p>
<p>I like you, Scott, I'm a problem solver. I have been in Software AG a year I run our IoT and analytics practice in the Americas. Software AG is a connected enterprise truly connect, we empower truly connected enterprises through our software products. As I was telling you, before we got started, the Ag part is really the equivalent of, you know, an agency or an LLC. So the company's name is software, which is pretty phenomenal. Exactly. And the type of software that we really give to enterprises to help them enable their missions has evolved over the centuries, right? So 53 year old software company solving very different challenges in 2020, than we were in the 1950s. Yeah, but today, we're really focused on what I would summarize as sort of integration challenges, right? We're helping companies integrate data, we're helping them integrate data from new things, which is where our IoT platform comes in. We're helping them integrate processes, which you mentioned more, most problems are human problems. Yeah. How do you bring those things together, and especially in the context of manufacturing, start to change the types of outcomes that make investments in digital technologies worthwhile? I find it you know, I love my job. I waking up every I love waking up every day and solving new challenges. And it's exciting.</p>
<p>04:15</p>
<p>See what's interesting, too, because it is there's their legacy systems out there. And everybody talks about the, the the beautiful future of digital transforming their business, it's, it's great, okay, it's all out there. It's all technology, you got to figure one, get better be engaged and figure out where do you want to fit, but always educate. But we rarely talk about that integration because you have you have businesses that have what 75 legacy systems in a spreadsheet and somebody they're over there doing it on a WordPress</p>
<p>04:48</p>
<p>Yep. I think 75 is a very conservative number, right? In most enterprises, especially in today's day and age where SAS is so prevalent and relevant. You have even more than that. I think I read some recently north of 150 software applications that most enterprises are running. And you contrast that with some of these very traditional manufacturing environments that have run the same way for 50 6070 years that are running on spreadsheets that are looking at equipment effectiveness as Oh, my God did the machine turn on the next morning when it was supposed to. And it is surprising. See,</p>
<p>05:23</p>
<p>see for me, if typical organizations have about 150 legacy systems, and they're doing whatever they're doing, and they're delivering the value of the service, and the, the whatever it is for the organization, when you come to me, if you're knocking on my door and said, Hi, I'm Ricky, I got a solution for you that will help simplify. I'm telling you right now. Where do I even start? Like, where, What? What?</p>
<p>05:50</p>
<p>So I always, we mentioned earlier, technology being almost the easy part now is really starting with, Hey, what are the pain points? What are the problems that you're looking to solve? And I know, I like to refer to IoT. I'm sure maybe you come across this trying to explain to somebody that doesn't know what IoT is, what IoT is, is quite the task. And I sometimes describe it as some the hammer looking for the nail, right? Hey, we can solve any problem with it. But what are the nails? What are the pain points that you're struggling with? Is it worker safety? When you're having too many workplace accidents? Is it downtime in your production line, that you're not able to ship the amount of product that you'd like? Is it quality of the product, if you're shipping the volumes, it's not it's coming back three months later to bite you in the bud? Let's start with what are the levers that can meaningfully drive either operational efficiency or new revenue streams in your business. And then let's back into the technology that can solve those challenges. And the commercial model that makes that investment worth your watch.</p>
<p>06:46</p>
<p>See, I agree with you 100%. And, and I think that businesses manufacturers out there have just got to recognize that this is here. And if you don't begin that journey, and and learn and find whatever it is, no matter how painful it is, your competition is going to do it. And if you want a business that is truly efficient, and resilient, and has some sort of legacy going forward, you better figure it out.</p>
<p>07:15</p>
<p>I saw so many cool machines while we were at IMTS, who was an understatement, right? I know it was fascinating. But if you look at literally the oil that was running many of those machines, if you asked any one of those manufacturers, do you need that oil to go? But yeah, of course, you can't run my machine without the oil. That is what technology is going to serve. When we say the digital backbone of a truly connected enterprise, they're going to come to a point where they're gonna go of course, of course, I need the oil. Of course, I need the technology because my business will not run without it. That's how I think Seesmic the shift is going to be over the next few years.</p>
<p>07:48</p>
<p>Brilliant, absolutely perfect. Because I agree with you 100%. And, and, and for me, personally, I we have to make it approachable, it can't be full of friction. And you know, I've already got a bunch of headaches and I'm I feel like, but but your organization, your company, your you have to make it simple. When I say simple, it's just adoption has to be there that,</p>
<p>08:19</p>
<p>you know, yeah, and just really having an open conversation I, I tell all of our customers partners prospects, even if our solution isn't the right one for you, I want you to learn something through this journey that helps you find the right direction that you want to go in. But it always starts with what what's the problem, right? And if I ever come across a conversation where it's, oh, I am, you know, part of our innovation team that's focused on science projects and connecting word data that usually tells me that I'm, I'm happy that the customer is looking to invest in innovation, but it's so disconnected from the organization that they're not solving real problems for that you ended up 689 months later. Yeah, we collected more data. Yeah, we integrated applications. But so what,</p>
<p>09:05</p>
<p>how do you how do you deal with maybe some people just I don't even know if I have a problem. I just deal with the pain, whatever that pain is, I don't even know if it is a pain. But how do you get people to recognize that there might be a better way? You'd say, yeah, I gotta do something.</p>
<p>09:22</p>
<p>Yeah, for sure. And depending on what segment and where in the market, they play, I'm, you know, I haven't met one customer that doesn't have some sort of a efficiency challenge, a compliance challenge, or their executive leadership wanting to hit new revenue goals, right? So in that case, if you're not growing, you're dying, right? And if you continue to have challenges as an organization, but you start to ask the types of questions and back to IoT, I feel it's always a progressive journey. We keep painting this Northstar of all equipment as a service and predictive maintenance and you know, Your parts are going to show up at your door before your machine ever breaks down. And yes, there is absolutely a journey that that helps enterprises get there. But even just starting by giving your equipment, a voice, that's what I think IoT is, is giving your machinery the ability to talk to you and tell you what's going on in the field. They are they're doing that today, but they're putting a software engineer on a plane to go to your site and listen to that machine in person right. Now, they may not think that's a pain point. I think that's a big point. Right? What if that talent weaves? What if COVID happens and things shut down? So and I will say one of the silver linings of COVID has been that has shone a light on some of these challenges that can be solved with technology that's affordable, accessible, and can be implemented rapidly, where many of these customers are saying I have that happened to me and happened to me three weeks ago, I didn't think it was a pain point before but it is now. And that journey starts with Okay, now you give your product a voice, then your product tells you what's wrong with it, then you start to design your maintenance procedures from being reactive. And here we're talking about, yeah, you can start to move to a condition based maintenance, that means you can start to sell a different kind of maintenance plan. That means you can start to sell your equipment differently in the future. It's a journey. And that's what kickstarting right started that that, hey, what can you receive value with at the smallest part of that journey is where we like to focus and</p>
<p>11:20</p>
<p>see. And it is a journey? Because you're just, you're you're touching on multiple points that that yes, they are painful. And I think in the past, and here's the education component, that in the past, you just sort of dealt with it, you dealt with the fact that you had 150 doggone legacy systems. And you do, you go over here and get this and then you got to get the data here, and then you put it on a spreadsheet and, you know, spits out a result that those we've really got to push it and go down the road of being able to be more efficient,</p>
<p>11:52</p>
<p>absolute efficiency. Those are the two things that I think it always comes back to is how do we do things better? Or how do we do new things? Right? Doing things better means savings in the bottom line? That means compliance. doing new things means how do we diversify our revenue stream? How do we make money, Louis?</p>
<p>12:10</p>
<p>All right, Ricky, you are fantastic. They're starting to kick off this whatever this open house. Let's go we just rolled right into it. How do people get a hold of</p>
<p>12:18</p>
<p>Ricky that's saying it's all for ag.com Twitter at that's Mr. Singh, or come find me at IMTS if you're still around.</p>
<p>12:24</p>
<p>Wonderful. All right, I'm gonna have all the contact information for Ricky out on industrial talk.com. So I'm sure you got a major in LinkedIn stat cartoon.</p>
<p>12:34</p>
<p>We'll see it's subjective. All right. Once</p>
<p>12:37</p>
<p>again, thank you very much for joining industrial talk. And once again, we're broadcasting from NXT this open house just telling you gotta come to Chicago, visit this place. We're going to have all the wrap up information on the other side. Stay tuned, we will be right back.</p>
<p>12:54</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>12:59</p>
<p>All right, once again, as we wrap up another incredible conversation. Thank you to Ricky, thank you for saying yes. And being on industrial talk. Also an extended thank you to those wonderful people out at MxD up in Chicago Innovation Center. That is a place that you must check out if you're in manufacturing, if you're thinking about digitally transforming your business, if you're thinking about cybersecurity, that is your first stop. Without a doubt. That's MxD. All right, we're going to have all the contact information for Ricky out on industrial talk, you knew that. And and one last thing, we have a revenue growth series out there go out to industrial talk, it's free. It's on demand, sort of like the Netflix and we want you to succeed we have to have you succeed. And so whatever education whatever strategies you can deploy to be successful, we're all in go out check that program. It's five parts. We've got sort of an overview. Then we have that corporate side of what that looks like. Sales, Marketing, as well as the technology all there. Enjoy, download it. Take care of business like that. All right, once again, thank you very much. And you need to hang out with people like Ricky because we want you to change the world because you are bold, brave and daring greatly. You educate you collaborate as well as innovate. Thank you very much for what you do. We're gonna have another great conversation shortly. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/ricky-singh-softwareag/">Ricky Singh with Software AG</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<enclosure url="https://podcasts.captivate.fm/media/bc0081a3-5034-422c-beaa-170862d26b44/Ricky-20Singh-20MxD.Mp3" length="20829743" type="audio/mpeg" />

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		<title>Massimo Banzi with Arduino</title>
		<link>https://industrialtalk.com/episodes/massimo-banzi-arduino/</link>
					<comments>https://industrialtalk.com/episodes/massimo-banzi-arduino/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 31 Oct 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/massimo-banzi-with-arduino</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at the 30th Annual SMRP conference and talking to Massimo Banzi, CO and Founder of Arduino about "Powerful and Innovative Digital Transformation Solutions for Managing Assets". Get the answers to your "IoT Devices" questions along with Massimo's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/massimo-banzi-arduino/">Massimo Banzi with Arduino</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/6ab1dc08-d779-44eb-98fc-c4951b04a9c8"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at the<a href="https://smrp.org/Events/30th-Annual-Conference" target="_blank" rel="noopener"> 30th Annual SMRP conference</a> and talking to <strong>Massimo Banzi, CO and Founder</strong> of Arduino about <strong>&#8220;Powerful and Innovative Digital Transformation Solutions for Managing Assets&#8221;</strong>. Get the answers to your &#8220;IoT Devices&#8221; questions along with Massimo's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MASSIMO BANZI'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/massimobanzi/" target="_blank" rel="noopener">https://www.linkedin.com/in/massimobanzi/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/arduino/" target="_blank" rel="noopener">https://www.linkedin.com/company/arduino/</a></p>
<p><strong>Company Website: </strong><a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Massimo Banzi, CO and Founder of Arduino" width="500" height="281" src="https://www.youtube.com/embed/r63x8XPMAEc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>AI Dash:</strong> <a href="https://www.aidash.com/" target="_blank" rel="noopener">https://www.aidash.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>arduino, people, industrial, companies, technology, digital transformation, build, industry, world, products, work, software, conversation, massimo, find, happening, hardware, connected, microcontrollers, platform</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by Arduino the original all in one IoT platform. That's right, go out to arduino.cc and you will find documentation you will find devices powerful boards to help you with your digital transformation journey. It's all there. Go out to arduino.cc. Find out more see how you can connect with these professionals to help you along with your digital transformation journey. arduino.cc Change is happening, and Deloitte is your partner, Deloitte, US and global network. They always deliver measurable, sustainable results for clients and communities. It's important to have a partner like Deloitte in your corner to manage and help you through this change. Find out more go to deloitte.com.</p>
<p>01:00</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get as far</p>
<p>01:18</p>
<p>as Welcome to industrial talk. Thank you very much for joining the platform that is just absolutely passionate about your success in industry. You're bold, you're brave, you're daring greatly. You're changing lives, you're changing the world. Celebration is at the top of every conversation. Thank you very much for what you do. Arduino is in the hot seat. The gentleman's name is Massimo. And, you know you're in the world of digital transformation. And you're looking for some solutions. You're looking for those Sherpas you're looking for help. Arduino let's get cracking. Yeah, so the reality is, is that we were broadcasting from SMRP had a great conversation with Massimo team Arduino. And the reality is, is that if you're not in the digital transformation game, right? If you're not, and you're saying, Do I need to or don't I, if you want a business that is resilient, you need solutions, you need a digital transformation solution, you don't need a big bank right off the bat, you need to just be engaged, you need to continue to educate and collaborate. And the conversation with Arduino is just spot on massive, massive street cred out there. And they've been around for a long time, and they know exactly they've got I'm telling you, they have a team of incredible professionals out there just know they want to solve your problems. That's, that's the conversation we're gonna have. All right. Before we get into that conversation, as you know, we always go to conferences, right? You've seen it out there. You've you've you've seen, you know, the photos and pictures and videos and all of the great stuff that exists out there, you can tell that we were pretty passionate about being on site. And having those conversations with companies and individuals that are just helping people succeed, we're going to be at Fabtech. This is about a week or so yeah, about a week. And again, it's going to be great, where we've got a great booth, and we're going to be talking to some of the leaders within the world of manufacturing again, and just just support these companies because they're really trying to do the best they can to, to help solve problems. If you're saying you're so scattered, can't make it to Fabtech, which, you know, absolutely spot on. Go out to industrial talk, we are going to be at other events, just find out. If you see that we're at an event, and you're going to be at that event. It's easy. Just reach out and say Scott, I'm going to be at that event, I'd love to be able to have that conversation, boom, done. Reach out to me on LinkedIn. And the same thing, I see that you're going to be at whatever we want. We want to connect, we do a lot of wonderful things at these events. We do technology, speed dating, which is I gotta tell you, it's a lot of fun. And and because there's such a velocity that exists within industry, that highlighting technology, hiding, highlighting the innovation is just a real exciting time. So we just what we do, I'll just tell you what we do. We'll go to your booth. We'll find the right individual talk about that technology that you're you're showcasing. And we just have a quick conversation. We loaded up to LinkedIn, we tag everybody, boom, everybody wins. Everybody gets to see the technology that exists. I'm telling you, it's a lot of fun. And boy for me who loves to live that Discovery Channel life. I get to learn from The best and stay at the cutting edge of what people are thinking from an innovation and technology perspective. I can't say that I know everything. Much of it is way above my paygrade but it's exciting to be a part of that education and that learning and, and I highly recommend that you do that. So go out to industrial talk.com Find out where we're going to be chirping from a conference and look us up. Again, if you're in flight Fabtech look us up because well, we're going to be there and and all the information’s out there. Arduino, Massimo is in the hot seat. And one of the the areas that are just fascinating for if you pull on that string a little bit is how do everybody and I mean everybody, take advantage of the digital transformation world. If you dip your toes into the world, it's fine. But how do you begin to collect data? How do you begin to leverage the technology to be able to give you insights and actionable insights into the health of your assets right there.</p>
<p>06:08</p>
<p>Arduino all the contact information for Massimo and Arduino will be out of course on Industrial talk.com. Enjoy the conversation, Massimo Welcome to industrial talk, as you can tell, we are broadcasting from the 30th annual SMRP conference. And you guys need to be here about that. Thank you.</p>
<p>06:28</p>
<p>Thank you. Thank you. Thank you. No, yeah, no, totally. Next time, I'll make sure</p>
<p>06:34</p>
<p>you know it. My goal is to make sure that one of these conferences we're going to be able to get together and connect in person. That's, that's what I want. But you're not aturan. Right? Or do we not have time?</p>
<p>06:48</p>
<p>Sadly, I'm doing actually is scraping different places. So primo in Italy is the place where we have the main r&d team. But we also have a team in Switzerland where I am currently sitting. And we have also a team in Sweden. And we also people</p>
<p>07:06</p>
<p>in the US. Yeah, you guys are all around God that I didn't mean, pigeonholed you. Yeah, no, no doubt about it. Before we get into the conversation, Massimo just for the listeners out there. Give us a little background on who you are. And, you know, and then we'll just buzz on into the conversation.</p>
<p>07:26</p>
<p>Yeah, so my name. So my name is muscle banzi. I'm the co founder of Arduino. Which is, you know, my background is in electrical engineering. And then I did for many, many years at the software. And then I was I started teaching. I started on top of doing like professional work, I started teaching in a master's degree. And that's when I along with a number of other people, we figured out that there were there were ways where you could simplify the way you teach people about embedded development, with the objective of bringing in a bunch of people, they don't even know what embedded development is. Bring it into the into the community in a way, give them the tools so that they can build things with microcontrollers, with electronics. And I think, you know, that was kind of the impetus for Crona Gen creating Arduino as an open source project and also has the company. So that's that's the one</p>
<p>08:31</p>
<p>because because your Genesis Arduinos Genesis is just a simple fact that they were talking about how we educate, how do you how do we educate individuals people on on, on this technology? And I'll be the first to admit, I need education. And I don't have, quite frankly, any insights. But Arduino itself is made it user friendly to do that. Is that Is that an accurate sort of way of doing it? Because I go onto your website? I think it's great.</p>
<p>09:03</p>
<p>Yeah, I guess the idea is that there was a huge amount of incredibly powerful open source software, you know, start from the various version of GCC and all the other tools, but they were quite complicated to use for people that don't have like a strong background in kind of, you know, embedded level development. So we wanted to create a tool that we could give to people who do innovation because when we started working on Arduino, the objective was our students were creating the products of the future. They were, you know, interactive, they were connected. And obviously, it was very either you had like several years of experience in hardware, or it was quite complicated to to build things. So we created a tool that they It used to really try out what happens when you build a circuit when you build a system that works. So over the years, we refine these things. So that at the beginning was just basically programming, eight bit microcontrollers. Then it became connected products with 32 bit microcontrollers. And then in this kind of sort of path that we followed, what happened is that a bunch of the people that use the Arduino in different kinds of schools ended up in companies. And so they started to bring Arduino inside companies. So you can see ads from Apple. But they asked people if they have experienced with that queen or not, which is kind of kind of funny. But this is what happens when you create the tool that people use to get to learn and to build and all that if you lower the barrier to entry, you get a lot more people that are able to do these kind of things.</p>
<p>10:59</p>
<p>Yeah. And what's interesting is, is that Arduinos evolving, you have this platform that this product Arduino Pro, right. So there's, there's, there's this evolution that has taken place within Arduino. And it is really in a response to, if I had a nickel every time somebody talked to me about digital transformation. Yeah. You know, rich guy, right? And so the reality is, is that when we start talking about where you see Arduino going, it is it's a, I say it's a fertile opportunity and ground for a modeling and platform of Arduino. Is that sort of what you see?</p>
<p>11:48</p>
<p>Ah, yeah, actually, you know, one of the things that that, at some point was interesting to observe is the fact that a number of people have to bring these technologies to the companies and their factories, even their fields. And then at some point, several different ways to apply the Arduino technology in a professional environment started to appear. So the natural evolution of Arduino was to kind of follow this trend, and try and build tools that basically allow you to use the knowledge that you acquired in order with Arduino and apply it inside a piece of equipment inside the factory on a on a field in a farm. So the the general idea is bringing that kind of, you know, democratization of the access to these kinds of technology. Yeah. To the industry.</p>
<p>12:47</p>
<p>Did you? Did you see that happening? Like, did you just sort of where, where you had this sort of alumni of, of Arduino taught professionals going into these industrial environments, and then somebody says, hey, you know why I could take this and put it on here and start collecting data? And all I have to do is just, did you see that sort of happening? Or is it just sort of, wow, they Wow, they actually are doing it? And again, I</p>
<p>13:17</p>
<p>Oh, no, I totally saw it happen. And that's why we said, Okay, we have to, we have to follow this. And we have to enable this directly ourselves. Because we saw people, for example, using the Arduino programming environment on more sophisticated 32 bit microcontroller or more industrial style, development boards, but also feeling products that you can put in a piece of equipment. So we started to develop, for example, industrial controllers that you could sort of imagine, like some kind of a hybrid between a PLC and a more sort of connected type product. And the advantage there is, you know, because a bunch of people right now are going through this process of digital transformation. As you mentioned, it could be I'm a billionaire. Every time somebody mentions it. And you know, in Europe, they call it industry 4.0, or whatever now. And what happens is that a lot of small medium companies, but even large companies, sometimes they don't have the people to date, they can't find the people. There is a huge gap in the amount of people that are needed to do this, and the amount of people that you can find. So in a way, we realized that there was a huge amount of people that had Arduino skills. They if there was a version of Arduino, hardware and software and cloud that could work in a professional environment. They could transfer the skills and it's happening in a ton of companies. You know, we have several examples of people. There's even a company we work with, in Italy, who builds automation products for the automotive industry, that they used to do things with classic PLCs. And then they re basically rebooted the company with young people fresh out of university or even fresh out of the way. Some kind of trade schools or, you know, kind of trading programs, and, and they were able to basically rebuild everything around Arduino technology, and they basically get very, very good results.</p>
<p>15:41</p>
<p>How does it, you know, walk us through, it's like, okay, I'm a company, I'm, I've, wherever it's whatever, I'm having this interesting thought in my head, and I want to be, I want to, I want to take this line, digitize it, whatever I need to do. How do we get from that thought? Do I just approach Arduino? Do I just approach it and say, hey, I'm interested? How does that sort of process work?</p>
<p>16:14</p>
<p>Yeah. So I think this happens in a number of ways. So there are some companies that they decided they don't really want to deal very much internally. But they somehow want to be involved in the process. So they sometimes look for a system integrator, and we work with a number of system integrators. Some companies approach us directly and say, hey, you know, I have this problem that I want to solve, can I use your technology to do this? Normally, the kind of company that approached us for this is probably someone who builds machines or builds multiples. So we worked extensively with a company that builds industrial ovens. So we rebuilt completely the control system using one of our industrial products. So that's most mostly people who have cannot build to build multiple of the same thing. The people who are trying to work inside the company, they either go for a system integrator, there's also an increasing number of companies where they want to have the knowledge and the people internally, they want to be able to build things themselves, they want to be able to modify it, they want to be able to evolve with the technology, using people internally. And those people tend to sometimes even just buy the product from the store. And they find a lot of documentation online, where they see how to interface different things with with the hardware, we provide quite a few tutorials and examples of projects already built. And this is something that we're pursuing quite a lot in the near future, to provide essentially, you know, I described it the other day, the instance soup, no, you pour the, you put the thing in the cup, you put some hot water, you go and there is a project already made, you basically get the parts, and you can implement this in your company. So this last group of people, it's very interesting, because they're trying to acquire the skills internally, they're trying to build things internally. And they like Arduino, because easy to find people. They don't have to deal with real licensing on software tools or anything else. Everything is open source, so they can dig down whatever the you know, deep as deep as they like,</p>
<p>18:52</p>
<p>see, when we start talking about it, those are great points. And I see the value and I see the benefits of being able to be a part of a community, Arduino community and, and have the flexibility as a company to say, I need an integrator. So I can go over here, I want to I want to use the Arduino solution platform, I guess I just think that's there's some benefits there. But then I can also and I can also bring in the talent within my organization. And because of Arduino and the focus on training, I can keep these individuals learning growing and evolving and and, and that, to me is a value as a company because because I'm already dealing with people leaving. I mean, I'm already dealing with people I can't find, right. That's just sort of where I'm at right now. But now you're saying, Hey, come on board. If I'm a company come on board, we've got these. This solution we want to train you we're working hand in glove with Arduino. And you get to learn, learn and it's It just makes makes complete sense. What's the benefit of of open source?</p>
<p>20:07</p>
<p>Well, in a way that I believe there's several benefits that have been clearly identified in other parts of the tech world. So if you look at, for example, people who develop websites and web applications, Now none of them is starting from a proprietary piece of code anymore, everyone just goes starts from an open source framework, and builds from that, or large company lies, you know, Facebook, or Google or whatever, whenever they build a large software framework, they open source. So that kind of the web software world, it's all based on open source platforms that are kind of, you know, assembled like Lego blocks, and then you write your own application around it, obviously, the industrial world is a bit, you know, is slowly adopting that. But I guess the advantages, if you start from an open source platform, there's not there's no locking, you know, if you don't want to use the software on desk, this particular hardware, it's open source, you can always modify it, move it, if there is a bug that you can't really, you know, you don't have to wait for someone to kind of fix the bug if you want. And you have the skills or you know, someone who has it, they can dig deep into the software to figure it out. So for some situations, it's quite valuable. And people can also come to us and ask, you know, can you fix these programs, whatever. But if you're really in a hurry, and you have the skills, you can fix it yourself. If you want to switch hardware, you can do it because the software is yours. So there's a bunch of different aspects, where you have a much stronger ownership. We also saw people write on public forums that because of the crazy components shortage that is happening right now, people that used Arduino to develop the software of their application, were able to sweet quickly switch to a different hardware. Because maybe the hardware they were using that No, no, the processor wasn't available. No, we are lucky that we have a number of strategic partnerships with suppliers. So we have our hardware is available. But just in case, you can there's no strange licensing on the development environments you don't have, you're not really locked in into one operating system. You know, increasingly, developers are using Linux as a development platform, they don't really want to use Windows. You know, so there's a number of liberating factors in open source</p>
<p>22:56</p>
<p>C and what I see too is that okay, you get you get, get, you get big companies and the big companies are saying, Yeah, we want to go down this road and they do it. Okay, fine. The big companies. I'm always fascinated by the small to midsize companies that can truly benefit from the world of industry for Dotto, implement, take an incremental approach and saying, Hey, I'd like to sort of digitize this, whatever this is, and, and that's a strategic decision on their part, and then be able to expand from there. And what I see and correct me if I'm wrong, Massimo is that there's this ability to scale to write you're not, you're not just locked in Yagan, I can start small, I can say, Gosh, I feel good, and I am getting value out of this particular digital solution. And then I'm gonna go next level, and can I can I contact? I mean, can I card contact Arduino and say,</p>
<p>23:55</p>
<p>Get out? There are multiple ways to contact us. And so we you know, we offer different kinds of support for the people who are building ProSolutions. A lot of the people build things they don't get in touch with us because it simply works for them. So we can see that the products are going from the store, or our reseller because, you know, we have a very vast network of reseller, but the major capital suppliers, they have Arduino Pro Products now, so they people die them and they sometimes don't even contact us because they can just build it themselves. And I think there's one very interesting thing that you basically mentioned is that some people might start with by a simple application, they say, You know what, I need something simple that can read this value when bringing it to this kind of cloud platform, whatever, I need to send it over there. So they start with a simple thing, and it just works for them and they don't have to deal with a bunch of complicated No other issues. And then they suddenly they start to say they get the confidence to expand and they start to build larger. A lot of the people who build large projects, they started off with, like a little stupid thing, ya know, and sending it to the cloud.</p>
<p>25:18</p>
<p>Because I know if I was a business owner and I'm, I hear about industry for Dido, I hear about digital transformation, I hear about all of the stuff buzzing around my head. The the challenge I deal with is one where do I start? And then to, who do I trust? And then three, sort of like, Okay, now what, what's the technology? What? How do I pull all those elements together to achieve that? desired result? And and I'm having a hard time. What's what's a push? There's no push back on Arduino? Where do you see it going? I mean, I mean, I mean, I'd go with you guys.</p>
<p>25:57</p>
<p>A lot of people do. Obviously, obviously, I have to say that, you know, to be perfectly honest, clearly, sometimes some people seem sort of, you know, started off as a teaching platform, some some people clearly, you know, associate the name to data. And they don't, they don't really do their homework. Because when they start to look at the things that we build in the process, in terms of hardware, and software, and cloud, then they're like, Oh, my God, this is amazing. So we have num number of a number of these, you know, people having an epiphany because they start off with kind of an idea about Arduino. And then when they finally see, they are doing a process, after all, but this is completely different from what I thought,</p>
<p>26:42</p>
<p>That's interesting how we people humans, find ourselves into it, define our trench is, and then, and that sort of limits our vision sometimes. And I just see that happening. And and I don't know, I just think that what you guys are doing. I mean,</p>
<p>27:00</p>
<p>to me, one of the most hilarious things about the world of technology, and I've been working on this stuff for all my life, is the idea that technology sometimes are chosen, purely irrationally. Now, while actually human beings are human beings, and sometimes they apply their own biases, and they just choose a technology that they like, or they know about, or they don't really want to spend time figuring out what's available. What's interesting is that whenever the world goes through some kind of crisis moment, you start to look, you know, we have an uptake of a particular set of products right now, which is very interesting. And it's also due to the fact that major manufacturer of pills don't have product. So people are saying, hey, let's run this, and then Oh, my God, this thing, it's interesting. And then they start buying it, and they start to figure out, they can do things differently. But they are forced by the fact that the product they buy all the time just simply is not there. No. So or they need to innovate, design things in a different way. Now, so these critical moments in history are very, very good for you pushing people to look outside of their comfort zone and figure out</p>
<p>28:24</p>
<p>especially especially what we've been going through, I mean, I it's still it's very fluid out there. I I always mentioned that one, you first off, you need to educate if you're if you're in the world of industry, you need to you need to pursue education, learn all you can because the the technology and the innovation is happening. Right? It's happening now. Right. But I think the the biggest component of associated with all of this disruption has been the necessity to collaborate, finding those trusted individuals, having those conversations and and getting answers to, to problems that you might not have had pre COVID Now it's it is it's, it's an interesting time, and I kinda don't don't text me that I liked COVID. But I do like the fact that people are, are collaborating and having really interesting conversations to solve problems that it's just necessary. All right, we're gonna have to wrap it up there, Massimo? How does somebody get a hold of you?</p>
<p>29:27</p>
<p>Well, so our website is arduino.cc. So that's a r d u i n o.cc/pro. Yes, is where you find all the pro stuff. So if you go to arduino.cc/pro, you'll find everything to do with the processor is product of the software use cases, documentation, also examples of companies who applied technology so I think it's you know, it's a very good starting point,</p>
<p>30:01</p>
<p>I agree with you 100%. On that, listeners, we're going to have all the contact information for Massimo Arduino, pro, everything that you can to get this this move. You have to be about that education you have to be about the collaboration and innovation and here's Arduino being able to provide pretty much all of that. And I that's what makes it so incredibly powerful. And if you're a manufacturer, if you're just a company looking to get into the digital world, you need to do it. You need to be a part of that. And I think that Arduino has an incredible model to help you be successful. Massimo, thank you very much.</p>
<p>30:38</p>
<p>Thank you. It was been a pleasure, right? It's</p>
<p>30:40</p>
<p>all mine, all mine on this side. All right, listeners, we're gonna wrap it up on the other side and recognize that we're broadcasting from SMRP. But one of these days, man, we're going to be connected with Arduino. Alright, stay tuned, we will be right back.</p>
<p>30:56</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>31:02</p>
<p>All right. Once again, thank you very much for joining industrial talk and a hearty thank you to Massimo and team Arduino delivering solutions. In this digital transformation world check them out@arduino.cc important. All the information will of course be out on industrial talk. Alright, a couple of points of business. We're starting a new series called industrial revenue growth, right. And we're going to break it up into corporate strategy. And marketing technologies. And sales are going to be an overview too, as well. All three, just figure it out and come on over. And check out the industrial revenue grow. It is a step by step approach to driving revenue growth, because we need you to succeed. And these are just tools to help you get clarity in how to bring in more revenue. He does real talk. Easy peasy. click sign up. And it's on demand. It's like the Netflix of industry videos. Just Just go there. Get it, watch it whenever you can. But the reality is, is that we need to as a as a organization, as a community, we need for you to succeed and we're going to do everything we can because that's what we're passionate about. That is out in industrial talk.com. Also, remember we're going to be at conferences, go out to industrial talk, find out where we're going to be if you're going to be there, look us up. Let's have a conversation. A lot of fun happens at these conferences and we're here to do whatever is necessary to get your message out. amplify it because you are doing great things. All right. Be bold, be brave, dare greatly hang out with Massimo and others at Arduino and you're going to change the world. Thank you very much, once again for joining. We're just we're stacked with a bunch of great conversations. So stay tuned. Do not go away.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/massimo-banzi-arduino/">Massimo Banzi with Arduino</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Matt Hatton with Transforma Insights</title>
		<link>https://industrialtalk.com/episodes/matt-hatton-transformainsights/</link>
					<comments>https://industrialtalk.com/episodes/matt-hatton-transformainsights/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 31 Aug 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/matt-hatton-transformainsights</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Matt Hatton, Founding Partner at Transforma Insights about "Latest insights and trends impacting industrial digital transformation, innovation and technology".  Get the answers to your "Innovation" questions along with Matt's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/matt-hatton-transformainsights/">Matt Hatton with Transforma Insights</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/a6237455-cf25-4102-b6e2-09fefeff6397"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Matt Hatton, Founding Partner</strong> at Transforma Insights about <strong>&#8220;Latest insights and trends impacting industrial digital transformation, innovation and technology&#8221;</strong>.&nbsp;Get the answers to your &#8220;Innovation&#8221; questions along with Matt's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MATT HATTON'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/in/matthatton/" target="_blank" rel="noopener">https://www.linkedin.com/in/matthatton/</a></p>
<p><strong>Company LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/company/transforma-insights/" target="_blank" rel="noopener">https://www.linkedin.com/company/transforma-insights/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://transformainsights.com/" target="_blank" rel="noopener">https://transformainsights.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Matt Hatton with Transforma Insights" width="500" height="281" src="https://www.youtube.com/embed/v8BEvnRzvAI?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>MORE INFORMATION ABOUT MATT:</h2>
<p><a href="https://transformainsights.com/blog/ticking-boxes-hyperscale-iot-connectivity" target="_blank" rel="noopener">Who’s ticking the boxes of being a Hyperscale IoT Connectivity Provider? &#8211; Transforma Insights</a></p>
<p><a href="https://transformainsights.com/research/reports/webinar-5g-mpn-september22" target="_blank" rel="noopener">Forthcoming webinar: A marriage made on the campus? Developments in 5G and private networks and how they come together. &#8211; Reports & Insights (transformainsights.com)</a></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:&nbsp;<a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener">&nbsp;https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>iot, technology, metaverse, people, talking, cases, world, matt, insights, device, connected, stack, industrial, connectivity, absolutely, bit, networks, new technologies, industry, exciting</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to Armis.com, find out more, you will not be disappointed. Also industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org. Find out more, again, you will not be disappointed, you're just going to be happy. All right. Once again, thank you very much for joining in dust real talk. And you will tell by the noise in the background, we were on site on this interview on site at IoT solutions World Congress, you need to put that on your bucket list to attend in 2023. By the way, end of January part of February, Barcelona is the location we're talking to. Matt. Matt. Pretty cool name right, Matt? Matt, and he is the founding partner at transformer insights. And and what's makes transformer insights within a Transforma Insights so interesting is because in this world of digital transformation, you need sort of these Sherpas, these individuals that are really looking at the technology, looking at the analytics associated with it, transformer inside Matt happening to transform it inside are doing that. So once again, you're gonna hear a lot of noise in the background, but don't worry about it. Listen to what Matt has to say. Enjoy the conversation.</p>
<p>02:28</p>
<p>Man, how you doing? Yeah.</p>
<p>02:30</p>
<p>We still in that phase of post lockdown, where we're allowed to say how delighted we are to be back at live events? No, not yet. allowed to do</p>
<p>02:38</p>
<p>that? No, you're still allowed to do this. And you're still okay to chirp on that day. Okay, good.</p>
<p>02:43</p>
<p>Well, I am delighted to have actual FaceTime with people. So my my organization launched in November 2019, we had about three or four months of normality, and then two years of not being able to go anywhere. And so we've we've now just coming out of that, which is to obviously. So</p>
<p>03:01</p>
<p>this is sort of funny, because the way I see it is that every time I came to this event that pre pre COVID, or pre pandemic, or pre whatever, I was always fascinated with the philosophy of Wait, the technology is, is just going faster. And in this two years where we haven't been able to get together, it still happened. But a lot of people just sort of shut down. A lot of companies sort of backed off and there was still this tremendous tsunami of incredible thinking and innovation in proceeding forward. It's amazing.</p>
<p>03:33</p>
<p>IoT has definitely not stood still in the intervening couple years. That's, that's where absolutely sure, in fact, funnily enough, I was talking at an event probably late 2019. And I was saying how it felt like there was a little bit of a slowing down in the market a little bit slowing down the technology developments. Artificial intelligence, or artificial intelligence looks like little AI winters, right, where there's a bit of a lag between the new technology coming in at the adoption. And it takes a little bit of time for it to fed in to make use of the arrival. And I think the same is true that has been true of IoT is there was in the 2010 to 2015 time period, there was a lot of diversity about this platform application with software platforms making it much easier to develop applications. We've got new technologies arising and a whole new set of tools came available. And and then the four or five years that really after that. It was a bit of a bedding in period there was the really exciting and groundbreaking and chattering new technologies that are cropping up, but it seems like we've accelerated back out of that again, last couple of years have been pretty exciting.</p>
<p>04:52</p>
<p>It has and you are you speaking here at this event?</p>
<p>04:56</p>
<p>I am Yes. So I've got a session tomorrow where On talking through our IoT market forecasts, billions of connected this and loosely connected that being in the world. And then in the afternoon, I've got a panel where I talk about innovation, what organizations that are adopting technology needs to do in order to really take advantage of it. What do they need to do with them? It's in the processes with their horizon scanning, know what technology is out there. How do you how do you get to get to grips with that? So that should be pretty, pretty interesting session? Yeah. And</p>
<p>05:30</p>
<p>we start talking about and one of the things and I think this is an important component to consider is, this is all great. We can collect data, right? We can do all of that. And that's all wonderful and dandy, and we can't and and if you're in the data analytics, you have, you have a bright future. But what was interesting, and it's sort of an aha moment, you need to connect it, right? You need to figure out how to connect, it's one thing to stick it out there. But then you need to connect it. What type of technologies are you looking at from a from a connection perspective, and I know that you filled out something, but help the listeners understand, you know, that that low battery type stuff that that other the satellites, what's taking place there, all of that good stuff.</p>
<p>06:13</p>
<p>Yeah, some of the technologies that have, as discussed, accelerated things away in the last few years, there's been a bidding of these low power Wide Area technologies that actually got developed in that sort of 2012 2013. And before kind of kind of timeframe, but we've seen much more rapid takeoff in in Laura land, we've seen narrowband IoT networks being rolled out and cm networks being rolled out by the carriers. Now, that's pretty exciting. Because it brings down the barriers to entry, you've got a device which can operate on a battery for maybe five to 10 years, which opens up use cases that otherwise wouldn't have been addressed. And so that's, that's pretty exciting. Now, and now, these technologies are unashamedly low bandwidth, right? So you might have a few kilobits per second of connectivity out of it. IoT applications, that's absolutely fine. That's all you're all you need. But at the other end of the spectrum, you also got now 5g coming into the, into the IoT space, and they're making a big play for IoT. 5g skeptic, no, no, no, no, no,</p>
<p>07:22</p>
<p>why? Me? I'm not smart enough to be any type of skeptic. I am just fascinated, because people see what I do hear a lot of words, and a lot of words that involve 5g, a lot of words that involve around, you know, data, capturing everything around it, and I'm all fine and dandy. For the 5g conversation. Can you just sort of level set on? Why it's, it's cool tech, and it's going to happen? Why it's</p>
<p>07:52</p>
<p>why it's important. Yeah. Three things really. Okay. One is much, much higher. Right. So you could probably store a gigabit connectivity to an individual device. Now, you may ask, how many IoT devices are going to need that kind of connectivity? The answer is not very many, you're talking about an improve experience for connected car, you might be talking about CCTV cameras, those sorts of very high bandwidth use cases. That's why that's kind of an incremental change on what we've already got a slight slightly better experience in terms of value, how much data you can transfer, then you've got this concept of ultra reliable low latency communications. And the idea there is cut the latency network to allow you to do you might have seen crazy videos of people doing remotely shaving somebody while they're sat up a mountain. Doctors performing remote surgery. Yeah. Now, do we think there's going to be that much demand for that? I that I'm a little bit skeptical about. But it is interesting that you can then support things like augmented reality and virtual reality. You get a lot more capabilities for that. So it becomes an enabling technology for the metaverse. Okay.</p>
<p>09:09</p>
<p>Again, that's a whole nother conversation.</p>
<p>09:12</p>
<p>You've probably eyes glazing over a little bit discussion. The Metaverse kind of interesting.</p>
<p>09:21</p>
<p>Let's just let's you know, let's Let's venture into the moral component of it. There are going to be people that are just theoretically going to get lost in the metaverse. Yeah, yeah, like the human person. For me. I'm not sure if I into that by no means but it's just it's just the way it just</p>
<p>09:37</p>
<p>I agree. But for me, the funny thing about it is we were in the technology sector. And technology sector is generally the supply of the technology, invent new technologies, and then they try and find markets. And they show exactly, exactly that. But with the metaverse, you've got a weird situation where it's demanding. You've got this use case that's being proposed of total immersion, rapid response, very, very rich experience. And the supply side is then suddenly a little bit worried about it, hang on a minute. We didn't invent this, we didn't come up with this thing. It's not, we've got to find the technologies to be able to support that. So for me, that's, that's the interesting aspect of it. I'm not, I'm not entirely convinced about whether we want this thing. But I suspect this thing is coming whether we want it or not as often</p>
<p>10:36</p>
<p>it is, yeah. But when, when you back to what you were talking about latency, and I thought that that's an interesting, somebody chirped about, like autonomous cars, you know, want latency and autonomous cars.</p>
<p>10:50</p>
<p>Correct, because you're crashing into other people. But the thing about autonomous autonomous driving is a bit of a bit of a moot point, because the clues in the name, it's autonomous, you shouldn't need to be connected, to do its thing,</p>
<p>11:04</p>
<p>but you know, they're connected, you know, somebody's gonna say, hi, let me just connect this car.</p>
<p>11:09</p>
<p>Absolutely, it is, and you get a richer experience, and for navigation, and all those sorts of things, it will allow a better experience and a better product, but ultimately, that that car needs to be able to drive itself. So the latency issue actually might not be quite such a significant thing. But you think about factors, when you think about production lines, and you think about the deployments of a lot of private networks. CBRs Spectrum was auctioned in the US quite recently. And so there's been a sMatte of companies rolling out particularly within industrial parts rolling out 5g, mostly to 4g networks, to be honest, because people haven't quite worked out with 5g for, but the 5g is coming. And you can a Matt they're operating with pinpoint accuracy, a set of production facilities that are able to respond, like I say, with milliseconds of delay, and just becomes a more efficient production.</p>
<p>12:06</p>
<p>But the reality is, is that that this genie has been let out of the bottle, we're going to, we're going to, we're going to collect all that data, we need it, we're going to be using satellites, and we're going to be using every means of being able to collect the data, and then we're going to use whatever tools that are available to analyze the data efficiently. And and what I keep on talking is if you if you are a manufacturer, if you are a industrial person, I just don't see any other way around it, you need to be involved, whether you want to or not, it's gonna it's going to demand that you or you're gonna go, you know,</p>
<p>12:48</p>
<p>correct. It's the competitive differentiation with the 21st century. That's it is how I've described it in the past, it really does make that that much of a difference that greater efficiency of operations and process. And so now, there's a lot of hard learnings to be gone through between where we are now. And the point at which every organization becomes an IT organization. And all of the capabilities that have been delivered are actually driving the efficiencies in organizations. But it does come and if you're one of the laggards, you're gonna struggle, you're lose market share, and eventually you're gonna be pushed out of the out of the market. It's, it's inevitable.</p>
<p>13:31</p>
<p>It is, it is. And I think that there are plenty at this particular conference that are pushing the envelope that are constantly discovering new use cases that are that could not have been realized or didn't understand it five years ago.</p>
<p>13:49</p>
<p>So we talked about something called the thin IoT stack. Okay, unexplained.</p>
<p>13:55</p>
<p>Holiday just got to interrupt real quick. I love the fact that there's a whole new lexicon that's always constantly generated. going, oh, there's a new one. Yeah. Now,</p>
<p>14:05</p>
<p>well, we're desperate to come up with any term that will grab the attention, people will hook on to so that's in large bites man listing because we want our baby the thing that we've got to be the one that everybody picks up on, right. So now my, my co founder, Jim Morris actually got got exactly that thing with with the low power Wide Area technology, you'll see a lot of people talking about LP one, he came up with that. I'm, you know, I'm gonna catch up. Now, I've got to try and come up with my own term. So thin IoT is the one I'm trying to push at the moment. But anyway, the principle is,</p>
<p>14:42</p>
<p>obviously that's T I O T.</p>
<p>14:47</p>
<p>So you've got, you've got a stack, you've got an IoT stack, you've got devices, you've got operating systems, you've got middle way you've got connectivity, you've got all of these various different elements of an IoT stack, and over the course As the last mostly of the goes live 10 years, but before that, you've had a gradual refinement each one of them. Okay, so you pick the operating system, you probably got a dozen embedded operating systems operating system, specifically designed with IoT constrained environments in mind. And that reduces the barriers to entry. Same with the low power technologies that I talked about earlier, reduces the barriers to entry and reduces the complexity of deploying. And it's, as you go through this stack, as you get more efficiencies in all of these different elements, the hardware, the software, the connectivity, and so forth. It opens up new use case. And you combine it all gradually opens up all sorts of things that we might not have thought was possible to do. I was just talking to a company called Ignite and they make software defined and timbres. Okay, so the idea being, you can tweak your antenna according to whatever the parameters of how the thing is, the device is deployed, rather than thinking, Okay, I know how I want my antenna to work before I even put the device in the field, they have software defined. And again, that opens up, potentially some use cases that might not have been otherwise viable to do when it's this, these increments, these little additions. And these little developments really help it.</p>
<p>16:25</p>
<p>There's a There's a book out there that I've been reading. And of course, I have a vapor lock brain. So I can't remember what the name of the book, but go on to industrial talk, I'll have one there. The name of it, however, is the convergence of technology. And so somebody might be over here, doing something with IoT, and somebody might be over here, talking neural net, and somebody and then they realize that, oh, my gosh, here's two technologies that could work together new use case, we need to do it and stick it in here. And it's going to generate these type of values. And so that's the</p>
<p>16:59</p>
<p>world you live in. It absolutely is, I think you can't take an individual technology and just think about that individual technology. It's it's a lot about how they interact with each other. And I've described, particularly, we talk a lot about IoT, and AI and edge computing. And I've talked about that in the past being like, three kids under a long note, like pretending to be. Realistically, were one big technology. And they are because most of most of what happens in AI is going to happen as close to the thing that it's controlling is possible. And then you get into edge computing, and then that thing needs to be connected and so on. So effectively, there are three technologies that just all overlap.</p>
<p>17:54</p>
<p>I can I can keep on talking about this all day long. But we don't have that luxury or time. How does somebody get a hold of you there, Matt?</p>
<p>18:02</p>
<p>Take it at that website, transformer insights.com. Tactical with an A.</p>
<p>18:06</p>
<p>It's just sort of put this. And that's another challenge that happens within the industry, they got to try to find the URL. And it has to be sort of this blending of different needs, that that communicates what we do, yet. Nobody knows how to spell, but that doesn't matter because we're in the world of innovation. That's what it's about. All right, we're once again, broadcasting live from IoT solutions World Congress, Barcelona is the town. Fabulous professionals, incredible company solving problems. Absolutely wonderful venue. Put this on your bucket list. It's a must where they're also sponsored with, they're gonna do this industry IoT consortium, go out to their website. And again, you're in the IoT world, that is a place to go. All right. Again, we're gonna be broadcasting live all week from this event. So stay tuned, we're going to have another great conversation. Charlie, man, you were fantastic. You're listening to the industrial talk, Podcast Network. All right, once again, thank you. Thank you so much for supporting industrial talk and joining me on this journey to educate myself with some of the best leaders in industry. Be a sponge, come learn with me, and a hearty thank you to Matt Hatton Transforma Insights is the company go out to them that's transforming insights.com Find out more, you need to be a part of educating. And I know that they're doing their part to really bring about some solid insights into what's taking place with digital transformation. What are some of the, the the avenues that one can take? And I guarantee just like Matt, they were an open book, you know, reach out to them, and I'm not on his stack card. It's impressive that on them on LinkedIn. All right. You paper pencil. I'd like for you to put down 2022 IoT solutions World Congress, it is in Barcelona. It's a fabulous venue, they do a great job putting on a, a wonderful conference. And again, incredible individuals are attending the event. So you need to be a part of it. Because you need to be about educating, collaborating like Manhattan, and innovating because we want to make sure that you succeed in the future, your businesses, your manufacturing, whatever it might be succeed in the future, and that requires you to educate and collaborate. So be bold, be brave, daring greatly, as always hanging out with people like Matt, and you will be changing the world. We're gonna have another great conversation from IoT solutions World Congress shortly so do not go away. Stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/matt-hatton-transformainsights/">Matt Hatton with Transforma Insights</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<enclosure url="https://podcasts.captivate.fm/media/23f06a3b-1dac-406f-8341-6c9a7665aa82/Matt-20Hatton-20Conversation.Mp3" length="29978927" type="audio/mpeg" />

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		<title>Andrei Ciobotar with Relayr</title>
		<link>https://industrialtalk.com/episodes/andrei-ciobotar-cto-relayr/</link>
					<comments>https://industrialtalk.com/episodes/andrei-ciobotar-cto-relayr/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 23 Aug 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/andrei-ciobotar-with-relayr</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Andrei Ciobotar, CTO at Relayr about "Powerful Strategies to Improve Your Digital Transformation Outcomes".  Get the answers to your "Innovation" questions along with Andrei's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/andrei-ciobotar-cto-relayr/">Andrei Ciobotar with Relayr</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/bc12c3c4-8cb8-434b-8a44-4c80a9e8d2c1"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Andrei Ciobotar, CTO</strong> at Relayr about <strong>&#8220;Powerful Strategies to Improve Your Digital Transformation Outcomes&#8221;</strong>.&nbsp;Get the answers to your &#8220;Innovation&#8221; questions along with Andrei's unique insight on the “How” on this Industrial Talk interview!</p>
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<h2>ANDREI CIOBOTAR'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/in/andreiciobotar/" target="_blank" rel="noopener">https://www.linkedin.com/in/andreiciobotar/</a></p>
<p><strong>Company LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/company/relayr/" target="_blank" rel="noopener">https://www.linkedin.com/company/relayr/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://relayr.io/" target="_blank" rel="noopener">https://relayr.io/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Andrei Ciobotar Conversation" width="500" height="281" src="https://www.youtube.com/embed/soCXogiQIW4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
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<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
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<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener">&nbsp;https://www.wethe15.org/</a></p>
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<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>iot, systems, Andrei, journey, data, industrial, truck, usage, customer, erp, erp system, company, maturity levels, world, shoehorn, create, invites, issuing, trusted, software</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to Armis.com Find out more, you will not be disappointed. Also industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org. Find out more again, you will not be disappointed, you're just going to be happy. On this episode of industrial talk. We are on site IoT solutions World Congress, Barcelona, Spain, the town, and I want to make sure that you put this on your calendar for 2023 end of January, IoT solutions World Congress 2023, you will not be disappointed, and you'll probably get to meet our next interview. Andrei Ciobotar Relayr is the company digital transformation. They're leading the way in digital transformation. Excellent company, incredible people making things happen. That's really where you'll have all the contact information out on industrial talk. You enjoy the conversation</p>
<p>02:06</p>
<p>thank you, man. Appreciate you finding time in your busy schedule. By the way. Your your I don't even know what you can't call your relay or truck. Like right in front of us guys. So if you're listening it there's a big ol semi in front of us and it is Relayr. And it's pretty doggone cool.</p>
<p>02:23</p>
<p>Yeah. Let's be here. And then thank you for inviting me. Yeah, there's a there's a huge truck. It's a bit of a bit of an institution and realer culture these days.</p>
<p>02:32</p>
<p>It probably so it captures your attention because when we walked in was like booth booth booth truck. Hey, Oh, yeah. And it's a it's a dandy too. All right. For the listeners out there. Andrei, let's give us a little background on who you are. And I read your bio, but they haven't. So just a little background.</p>
<p>02:49</p>
<p>Yeah, so I'm Andrei Ciobotar with Relayr. And when the company for over five years now. I've worked quite a few hats. I was I was running the the analytics department and Relayr. For a while, I took on a broader set of responsibilities and taking on engineering teams. And now I'm responsible for technical strategy and pretty much everything that has to do with ecology. Yeah,</p>
<p>03:15</p>
<p>yeah, that's pretty much everything. I mean, yeah.</p>
<p>03:19</p>
<p>I mean, there's there's there's a lot in the sense that, you know, when when you dabbled in IoT, or went from from from purely focusing on AI systems, it's all about edge computing and gateways, and cloud computing and hybrid systems. Yeah, got the entire collective of stuff to think about. It's like</p>
<p>03:37</p>
<p>the miscellaneous file. Now, IoT just has incorporated and it's, it's sort of a sort of a misnaming. Now, because it's like, oh, I'm an IoT. What do you do? Oh, AI? Oh, okay. So let's, let's talk a little bit about Relayr. And so what I can appreciate, because in my conversations I've had a ton of conversations, is the fact that I'm looking for simple, I'm looking for a real trusted partner, to help me with this digital journey. And I think I like the way you guys sort of roll that out. Can you help the listeners understand what that is all about?</p>
<p>04:19</p>
<p>Yeah, I mean, fundamentally, Relayr is, is a technology company, and we're developing IoT infrastructure and data services that sit on top of this infrastructure. I think what's interesting about Relayr these days is that it's uniquely positioned to marry the industrial data world with the financial operations world. And I think a colleague of mine very aptly put it along the lines of simplicity is complexity resolved, and cool. I think it's a really cool statement. Yeah. And it actually really captures the essence of this company. We're going on a journey with our with our partners, and we're hiding all of the nitty gritty details that you would normally be exposed to if you've worked with different, you know, different companies that you would somehow, you know, duct tape and nail together into a coherent solution. We're taking that complexity away. And we're giving you a single point of contact for collecting data, deriving insights from the data. But also, I mean, there's a there's a giant equipment as a service signposts on our truck. Go, ah, yeah, I'm not sure. Yeah, sit in plain sight. But I think that's really interesting in the sense that we were in a position to create an experience for the customer that, again, combined systems that you would normally not connect, you know, ERP systems and contract management systems and IoT platforms, I think it's, it's an ecosystem. That is that is quite unique right now.</p>
<p>05:52</p>
<p>So lay out that, that vision that that when we start talking about, everybody gets everybody gets the operational component of IoT. Let's put a device out on this, you know, asset, collected data, analyze the data, and do whatever we need to do with the data. Where does the financial component come into? So I got that</p>
<p>06:12</p>
<p>link that? Well, consider that in the as model view, you want to go for usage based billing as an example, you want to look at use cases around paper park, or paper usage or paper, whatever. Right? And that point, you have to think about a few things. How do I, how do I capture users data, not only capture users data, but how do I transform it into something that, and I'm sure my colleagues in the financial structuring department, I'm going to I'm going to kill me if they hear this, but very trivially speaking, how do I issue an invoice for a window of usage data? And that may sound like a trivial problem to solve, but it's not. It brings with itself multiple challenges. And coming back to the statement of IoT is just about everything these days, it's really spiraling out of control, because</p>
<p>06:59</p>
<p>yeah, it is.</p>
<p>07:01</p>
<p>I mean, consider it consider that you're issuing an invoice with the usage data, but based on usage that invites a discussion on how do you trace the line edge of data? How do you prove that this invoice is truly connected to that window of usage for that specific asset at that specific site. And then it gets even more crazy, because ultimately, every customer, now you look at the IoT reference architecture, and it's like, it's pretty straightforward. You put a gateway, give it some sensors. Easy, alright. But then you, you go in the field, and you recognize, oh, everyone seems to have something in place already some toy of you know, various maturity levels. And suddenly, you're in a position where you have to either shoehorn your solution into an existing ecosystem, or deal with a hugely complex and heterogeneous set up on site, multiple software components from multiple vendors, that you have to interact with maybe pulling usage data from, I mean, issuing an invoice based on usage data you pulled from a third party system, you don't even understand how it works from a partner that is not affiliated with you, that is a fundamentally challenging topic,</p>
<p>08:06</p>
<p>do you because you've just touched on so many points here. Do you find just from a from a user perspective, let's say I'm Scott manufacturer, and then you start chiming in about, Yep, you got this, you got this. And if there's an ecosystem that I have out there, I know it is exist out there, because I've been in business for a little while, and then you start to talk about, and then we're going to try to pull it all together and make heads or tails me make meaning out of it. Come on, do you think people are? You know, if I heard that? I'd say, yeah, what how long is that going to take me?</p>
<p>08:40</p>
<p>Yeah, integration work is not easy work. I mean, even if you get the solution up and running, there's there's the hairy topic of maintenance, you know, synchronizing software rollout, someone breaks, the API data is not flowing through my alert and not go out. Because I don't know some usage parameter did not reach my platform, because someone changed the API spec. Right. And I have no idea. And it's, it's, it's, it's really difficult. It's a it's a tough problem to solve. And it's not necessarily intellectually difficult work from a software development perspective, it's just a lot of moving pieces that you have very little control of visibility over. And I think one of the tough decisions that that that maybe many, many partners and customers have to have to consider is is, you know, replacing some of these systems with with broader systems or systems that can, you know, do more things rather than squeeze, shoehorn something into into a setup that is maybe considered immutable. Maybe that's not the right way to go. In the long term,</p>
<p>09:40</p>
<p>is it a, could it be a strategy and you're absolutely right, because let's say I have an ERP and the ERP I deployed many years ago, and we've we've updated it and we did this to it. We customize that it's not off the shelf, whatever the the jargon might be. If the pushback that I would say is like, okay, can can we create a project that is focused on success? Meaning, start small, say, Okay, here's, here's a problem. And then I want to be able to deploy something with Relayr. And I want to, I want to pull in all of these components. I've got my ERP, I've got all of the there. Can we do that? Can we do it from an incremental perspective?</p>
<p>10:26</p>
<p>I think there's, there's, there's various maturity levels, when you look at the solution, as well as in principle, you can, you can spend together a POC, using existing systems, and you can, you know, prove the hypothesis without creating too much disruption in the software ecosystem without, you know, oh, yeah, the barrier of entry to this project as you replace your ERP system with our own choice. And everyone's appetite dies, honestly. Yeah. Yeah, exactly. So you can prove the hypothesis, you can, you can get something that that kind of works. But I think to get to a production grade system that you can trust. And you trust that it's, you know, that the lights stay on, that it's updated in a coherent fashion, that there's no breaking changes and whatnot. I think that that invites a broader discussion around, do you truly want to, to keep these existing systems? Or are you more comfortable with with swapping them out? Of course, if there's many customization that you've applied to our ERP system, then it gets hairy. In that case, there's no way around that you have to create a custom implementation. And that's not necessarily problematic, but of course, it prolongs the journey.</p>
<p>11:32</p>
<p>Yeah, but they exist out there. It's just, it is what it is. But I, for me, I, I struggle with the need to do it. Because it's going to cause some pain, yeah, to a certain extent. But I have to do it, if I am a manufacturer, or if I'm in supply chain, whatever, whatever roll on plan, I need to firmly consider that digital transformation journey, I have to do it. If I want to be resilient, if I want to be competitive. If I don't want to go out of business, I have to do this. And I have to go down that road of making that happen. So you know, it's something and then then when we start talking about this, then I'm then I'm concerned about Okay. How do I upskill my workforce to be able to do this? How do I reskill? How do I plan all that out? So those are some challenges.</p>
<p>12:24</p>
<p>Absolutely. And it's a journey, I think, I think there's it's not an easy journey. It's a journey that requires also a lot of empathy from from from reelers side, or anyone who basically takes the customer on this journey. You need to recognize that there's a workforce that needs to be upskilled. Either way, you know, you have to choose your battles. In some sense, you could you could say, All right, well, I'm going to hold on to my existing infrastructure, I'm going to hold on to Mexican systems, I'm going to shoehorn this, this this new new partner in and, you know, pay for some custom development, put some glue in place and make sure that I don't disrupt my processes all that much. That requires maybe an investment in a different area. It's just, it's just a question of which battles Do you want to choose? But I think I think fundamentally, you know, especially when you when you look at something like EAS, it is very tempting as a customer to say, well, I already have an ERP system, ASAP can come Can we just take the IoT part? And, and tie it to that one or the other way around? Like, what I already have an IoT part, can I just not like, tack on the financial operations side of things to my IoT platform? We can do these things. But then it just right. Is it right? Yes. Yeah.</p>
<p>13:36</p>
<p>Yeah, it does. Is it? Is it? Are you laying the foundation for success? Or are you just sort of, yeah, here, here's a clunker.</p>
<p>13:45</p>
<p>And do you want to trust, you know, that the system runs that? You know, I think many people, myself included, and engineers included, maybe downplay the just how brittle these systems can be. I mean, consider asset lifecycle management. You know, my acid comes online is offline, is offline is moved the serial number to like some spare parts changed. These are all key events in the asset lifecycle that have to be, you know, synchronized across different systems. And if you try to say, I'm going to bring my own IoT platform, then that just invites a discussion around well, how do we create this entire middleware between the financial operations platform and IoT system? Oh, it's a it's an entirely new software product that you have to worry about</p>
<p>14:31</p>
<p>now. Yeah, bottom line you need. And I'm always I'm always a big fan of trusted Sherpas. Because it is like you said it's a journey. And it is, and there are tremendous and potential speed bumps, issues and and, and you need from a culture perspective within organizations, a passion to do it, because it isn't that it isn't easy. But I believe, and given the fact that you've got all these professionals roaming around here, I believe it's the right decision. And it is the right decision to to make sure that you're in business. And I know that there are going to be businesses out there that are going to come. I'm coming, kicking and screaming, but it's going to happen. And I'm a big advocate, just do it today. Just just have that at least half of the conversation. Yeah. But I think</p>
<p>15:27</p>
<p>that it's very, it's very easy. And, of course, really is not immune internally to this either. But there's always the sunk cost fallacy to be mindful, you know, I have a system in place I create, you know, but in the long term, the economics of holding on to the system and may not make sense. So it's has to be a pragmatic discussion. And it has to be a decision that your your successors also will not, you know, not have any headache. Yeah. See,</p>
<p>15:54</p>
<p>to see that. It's just so and it always gets down to that human equation. Yeah. Now you're sitting in a conference room, and you're saying, Okay, here we go. Let's look at all of the legacy systems. Let's look at everything that's connected. Let's look at your business. Let's Okay, here, here, here, here, here. And I guarantee it's, it's a spiderweb of just stuff. And I guarantee you that there's a spreadsheet over there that somebody's been populating, that's, it's sitting over there. Yeah. And it's</p>
<p>16:22</p>
<p>a heart attack waiting to happen if you go into a conference room with a customer and start having this discussion. So I think you have to ease in and you have to take it step by step and choose your battles always.</p>
<p>16:33</p>
<p>Well, I gotta tell you, man, I like what you guys do. And I like this conversation. I think your guys are, you know, hopping on all cylinders. I think that this is a great conversation. I think, if I was a company, and I needed to go down this road, I hear and I read it, I look at the journals, and I see that I'm looking for somebody to help. And don't make it painful for me, please</p>
<p>16:57</p>
<p>make a simple we'll do Yeah.</p>
<p>17:00</p>
<p>It is the guarantee. How do people get a hold of you?</p>
<p>17:03</p>
<p>Well, either dropped by our truck this this week, or hit us up relayr.io or andrei@relayr.io</p>
<p>17:11</p>
<p>and io.com. And tonight,</p>
<p>17:13</p>
<p>it's an IO. I'm not quite sure why but it's an IO guarantees a URL for that. was.com. It's available. It's, it's available on that I thought, I know. Direct could be a redirect where the official line is i Yo, I</p>
<p>17:29</p>
<p>gotta tell you, this was great. I'm so glad that you said just to get on the podcast because I think that this is a fabulous event. You guys are definitely you got a statement there. That's fantastic. Oh, gotta you gotta truck. Alright, let's do this. We're gonna wrap it up on the other side. So if you have any concerns about contact information for your nodded, we'll be out on industrial talk.com. Thank you very much for joining. We will be right back. You're listening to the industrial talk, Podcast Network. All right, once again, thank you very, very much for joining industrial talk and a hearty thank you to Andrei cyl, botter. Relayr is a company is the CTO he's a bigwig at Relayr. And they're doing incredible work. And a you have to be in the digital transformation game. If there's anything that you hear from me, you need to be in the digital transformation game, find trusted Sherpas to help you along with that journey, and gain success. Because it is it's this train is barreling down this track in a big way. Andrei and team Relayr check them out. It's all out on industrial talk.com All right. calendar time. Again, IoT solutions World Congress 2320 23 is right around the corner January end of January. And I'm just I encourage you with all my heart and soul, that you look at that event, you will meet incredible professionals like Andrei and others that are truly passionate about success, your success in this digital world. So go out IoT solutions World Congress, find out more. It's all out there. Get engaged, always educate, collaborate, and innovate. Because you're bold, brave and you're daring greatly hang out with people like Andrei, and you're going to change the world. Thank you very much for joining. We're going to have another great conversation from IoT solutions World Congress shortly so stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/andrei-ciobotar-cto-relayr/">Andrei Ciobotar with Relayr</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Maureen Foresman and Steve Mathers with Verizon</title>
		<link>https://industrialtalk.com/episodes/maureen-foresman-steve-mathers-verizon/</link>
					<comments>https://industrialtalk.com/episodes/maureen-foresman-steve-mathers-verizon/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 15 Aug 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/maureen-foresman-and-steve-mathers-with-verizon</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at the Digital Manufacturing Summit and talking to Maureen Foresman and Steve Mathers with Verizon about "Working together with a keen eye on your Digital Transformation outcomes".  Get the answers to your "Connected Solutions" questions along with Maureen and Steve's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/maureen-foresman-steve-mathers-verizon/">Maureen Foresman and Steve Mathers with Verizon</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/584feb0c-1e8e-42ca-916e-28ba62aa4b65"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at the <a href="https://transformindustry.com/" target="_blank" rel="noopener">Digital Manufacturing Summit</a> and talking to <strong>Maureen Foresman and Steve Mathers with Verizon</strong> about <b>&#8220;Working together with a keen eye on your Digital Transformation outcomes&#8221;</b>.  Get the answers to your &#8220;Connected Solutions&#8221; questions along with Maureen and Steve's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MAUREEN FORESMAN'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/maureenforesman/" target="_blank" rel="noopener">https://www.linkedin.com/in/maureenforesman/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/verizon/" target="_blank" rel="noopener">https://www.linkedin.com/company/verizon/</a></p>
<p><strong>Company Website: </strong><a href="https://www.verizon.com/about" target="_blank" rel="noopener">https://www.verizon.com/about</a></p>
<h2>STEVE MATHERS' CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/srmathers/" target="_blank" rel="noopener">https://www.linkedin.com/in/srmathers/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Maureen Foresman and Steve Mathers with Verizon" width="500" height="281" src="https://www.youtube.com/embed/TlQwQf2ojsc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
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<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
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<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
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<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>work, steve, industrial, data, conversation, roadkill, manufacturing, maureen, cases, roadmap, manufacturers, verizon, cellular, innovation, companies, business, industry, conference, transformation, downtime</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means? insights into your connected assets. You're in the digital transformation game. You have to have that insights into what is connected. Go to Armis.com Find out more, you will not be disappointed. As well as NEOM that's any om go out to neilmed.com Simply put in the home it will be a destination a home for people who dream big NEOM dreams big and want to be part of building a new model for sustainable living, working and prospering. That's NEOM.com Go out there. Find out more. It's exciting. They are dreaming big NEOM.com</p>
<p>01:00</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get all right.</p>
<p>01:18</p>
<p>Welcome to industrial talk the number one and I mean numero uno, industrial related podcast in the universe. And I'm not overselling that that celebrates industry professionals all around the world because you are bold. Yes. Brave. Absolutely. You dare greatly and you're changing lives and you are changing the world each and every day. That's why we celebrate you. We are broadcasting fortunately for you and I, we are broadcasting from the digital manufacturing Summit here in Chicago. And it's a wonderful event. And you know, what makes it wonderful. We've got professionals roaming around that have a passion to to solve your problem. You got to reach out to them. They are your digital Sherpas. Ella that was sort of weird. All right, Hot Seat, we've got a twofer for the hot seat here. We've got Stephen, and Maureen, they are with Verizon. And we've got a couple of topics. So let's get cracking. Do Hey, how you guys doing?</p>
<p>02:15</p>
<p>Great. Thanks for having us.</p>
<p>02:18</p>
<p>Pleasure is all dog on line on this side of the mic. You guys, if you've been a good, good conference,</p>
<p>02:27</p>
<p>it's been excellent. We have really, you know, been very impressed with the quality of the speakers. And we've really been able to interact a lot with a lot of great customers.</p>
<p>02:38</p>
<p>You know, it's interesting, it's like a, I don't know, it's a very collegial, smaller, you know, I just I do large conferences. This one seems like everybody's like hanging around a table chatting, you know, trying to figure out solutions coming up with new use cases. Because apparently that's what we do here. We use case the heck out of everything. So that's, that's bottom line. Before we get into the topic of conversation, Maureen, for the listeners of industrial talk, give us a little background on who you are, where you come from.</p>
<p>03:09</p>
<p>Sure, sure. So Maureen Foresman. I'm with Verizon, manufacturing innovation specialist. And I live here in Chicago, Illinois, spent most of my career in the Detroit area. So I've worked a lot with automotive manufacturing, my career, and but a broad base of manufacturers. And I find that the you know, the issues and concerns that manufacturers are trying to solve every day are just so interesting. So I consider it a privilege to work with the clients.</p>
<p>03:43</p>
<p>Don't you think that for me personally, I mean, I get to talk to a great law, a lot of great people, I think there's a buzz out there. And the buzz is truly a desire, and it has to be collaborative. I don't think any company is going to be able to, you might have a little piece of the pie of the solution, whatever it might be. But I think it's truly collaborative. And you're not going to you're not going to get away with that. All right, Steve, give us a little background of</p>
<p>04:08</p>
<p>411 on you. Yeah, so Marina and I are on the same team. We're driving digital manufacturing, innovation and roadmap planning. And we love to talk with manufacturers. My background is kind of broad and varied. So I started out in agriculture, right. So I started out with green giant Pillsbury General Mills, over to simple technologies.</p>
<p>04:30</p>
<p>There's, there's, that's a topic. That's a topic.</p>
<p>04:34</p>
<p>But you know, what, that that's really boding well, for some of my conversations with manufacturers, especially in the agricultural arena, so there's a lot of technology requirements that they're coming up with, right. So think of a company that's raising hogs and making bacon right 500 farms across the country. What do they want to do? They want to do a better job of managing their, their their farms themselves. Yeah. How much fertilizer Should I put on how much of these hogs? Wait, let's get rid of the hogs that aren't gaining as much as they should?</p>
<p>05:05</p>
<p>Yes, yes. See, I had a conversation when I was in Barcelona last week with a company called cattle i. And, and they, they use technology to sort of manage the milk production of cows. So they're able to sort of get the bad foot and it's it. If anybody wants, if anybody pushes back on anything with, with AG, farming, whatever it might be, that is a heavy science, you know, industry. All right. Let's get on. You're both here. And you both are had a topic that you were speaking, Marie, and I want to talk to you a little bit about that industry for for dot O, and how did you put your topic?</p>
<p>05:47</p>
<p>I said, Do you have a roadmap? Or are you leading yourself to a dead end? kind of pose that question, a little bit of controversy. But, you know, indeed, what Steve and I encounter when we work with manufacturers is everybody's doing a lot of very interesting. Let's call them experiments. And in my analogy of a road trip, or roadmap, I called some of these experiments, roadkill.</p>
<p>06:17</p>
<p>She's here till Friday, if you want to catch her comedy act, well done.</p>
<p>06:21</p>
<p>And the reason I referred to him that way is because, you know, oh, yeah, we tried, you know, goggles, and AR VR for training for, you know, remote worker, but it wasn't fast enough, and it made people dizzy. And so there they are sitting on by the side of the road roadkill, right? Yeah. You know, very similarly, we're working with a lot of manufacturers who are really trying to light up a lot of AGVs, automated guided vehicles, various robotics, and they're out running their current network capacity, whether it's wireline or wireless, they're just out running it, mostly Wi Fi issues is what is coming our way. So you know, actually hit a client where the AGVs are stopping intermittently all day long.</p>
<p>07:11</p>
<p>That a good for anybody? No, it was that at all. So what's interesting, and I think a part of that conversation. We speak within manufacturing, the desire of collecting data, right? We collect data, we can collect data all day long. It's all fantastic. But the reality is, is that we need that ability to connect. It's like I can I can get it, I can collect it, but how do I connect it to the meaningful whatever? That end result? Right. And that's a big deal, then, and I think Verizon is one of the leaders in the ability to connect remotely, whatever the tools, you guys are going down 5g. I mean, I might as well say you guys have 5g phones. Okay. And Steve? Yeah, it's all good. You're dealing with the latency, you're dealing with all of the the bandwidth, all that kind of stuff. All right, Steve, you're talking What are you talking on?</p>
<p>08:07</p>
<p>I was talking about developing and prioritizing value cases as it relates to industry for Dotto roadmap strategy. So what's happening is the business is in manufacturing, you're saying, hey, we need more data extracted out of our state. Just like you're saying, Yeah,</p>
<p>08:23</p>
<p>I need more data.</p>
<p>08:24</p>
<p>I need more data. I want to do advanced analytics. I want to do predictive maintenance, because I can't afford to have these machines go down for very long, right? Oh, it's millions of dollars of downtime. Yeah, and last inefficiency. And so what what we try and do is say let's, let's help prioritize based on our experience, where does connectivity from a cellular perspective come into play? Not, you know, Wi Fi is still going to be around for a long time. But like marine said, a lot of these use cases that are driving innovation and transformation require much level much higher levels of broadband connectivity, data connectivity, and low latency.</p>
<p>09:02</p>
<p>And it's not going to stop, right. I mean, if there's as, as the market begins to, I mean, learn more, you know, there's always add learning curve. But as you continue to learn more, you want more, you want to be able to access the data, you want to be able to draw insights and conclusions from it. Because that just makes sense for your business that creates greater resiliency for your business, and more of a legacy. But with that, you know, I think I think the continent of Australia will just be one big cloud farm. Just I don't know, I don't know. I mean, it's just how do we do? We're just collecting data. Hey, otherwise, we'll just give it a</p>
<p>09:47</p>
<p>shot. I got another data point for you talking about data. Yeah, right. That data point is about security, cybersecurity, and data security. Here's what's happening as we go through that.</p>
<p>10:00</p>
<p>No, no. Listen, I have this go for it.</p>
<p>10:02</p>
<p>All right fire as we're going through the transformation and roadmap planning with our manufacturing clients, whether it's operation technology, it technology, the seaso, the security teams. Yeah. Very concerned about, hey, wait a minute. We've got everything locked down today. If we get into cellular, what's gonna happen to our security structure? Yes. Very important.</p>
<p>10:21</p>
<p>Giddy up. And you know what's interesting, I want to have that conversation. I want to have that cyber conversation. You know what the problem is? Nobody wants to have that cyber conversation. Nobody wants to sort of air their dirty laundry. Nobody wants to say, Yeah, I went down this data transformation journey. It was great, man. We had a little bit. A little penetration point right there. Yeah. Nobody wants to do that. No. But But again, you bring up a good point, Steve, that the reality is, you've got to lock it down. As you continue to go down this transformation journey, whatever it might be. Yep. That means more opportunity for nefarious behavior.</p>
<p>11:04</p>
<p>Absolutely, absolutely. Automation, the more vulnerability there is absolutely no question.</p>
<p>11:10</p>
<p>And again, we're in the process of learning more and more and more, and we're, we're becoming more comfortable with the conversations, there's going to be more, and then there's going to be more use cases, and there's going to be more collaboration. And there's going to it's just, it never ends. Now Maureen, when we start talking about roadkill, how do you you mentioned it, not me. I'm in trouble now. But it's true. I'll give you an example. There are a lot of companies saying hey, we're going to be a maintenance centric, we're going to be a reliability centric organization, right. And here's our, here's our infrared camera gun, whatever it might be with, here's our vibration tool. Here's, and we're gonna get this on a routine, you know how many times I go into cubicles, and they see the things collecting dust, exactly, exact roadkill, and they just never, never execute, it's done. We're not</p>
<p>12:07</p>
<p>able to reach our aspirations, because we haven't built ourselves a platform, a foundation underneath and infrastructure that really can perform with that technology. And you know, with regard to what you said, Scott on, you know, Australia becoming the biggest cloud firm, which is kind</p>
<p>12:24</p>
<p>of cute, but somebody's got to be it. But,</p>
<p>12:26</p>
<p>you know, we're really seeing a return to edge computing in a more enhanced and more sophisticated way.</p>
<p>12:34</p>
<p>Yes. It's like, okay, we are on prem, now we're in the cloud. Now, we're coming back to sort of my on prem. That's</p>
<p>12:41</p>
<p>right. That's right. Because, you know, all that data and all that analytics, it doesn't do us any good. If it can't help us react immediately to the problem at hand. And this is the promise of edge compute with a high speed network backing it up.</p>
<p>12:56</p>
<p>It's, it's funny. Because I know that my expectations, whenever I do certain things, it has to be immediate. And now, this is the way we are being programmed now. Right? And it's just, and you can't, I mean, there's some risks, if you have some latency, it could be, whatever, 10 seconds, whatever it might be. 10 seconds too long. Yeah, that's right. David. I mean, it's just yeah. So you need once again, I think it's a it's a, it's a blending of on prem cloud, you know, and, and how that works. So with that said, so what do you see it sort of going right now with, with and I have to say, 5G, do you find that your solutions, sort of finding a better fit in where this digital transformation going?</p>
<p>13:50</p>
<p>I think so I think that we're, you know, personally, I've been kind of, you know, a couple of years into this journey, talking with manufacturers, about the kinds of use cases, you know, that really demand 5g And the low latency, the high reliability that it can deliver, we see it really kind of emerging in these areas where there's computer vision, where quality detection where the</p>
<p>14:17</p>
<p>weather, you can't have any Yeah, you can't have any latency with</p>
<p>14:21</p>
<p>not unless it's acceptable to produce a certain amount of bad product. But really, what we're coming to is we're working toward an environment with zero downtime, zero defect, is a very challenging situation. But unless we have immediate response, we will never get there. And so that's what's really kind of propagating that, you know, sense that we need that network that helps us do this in a zero defect manner. AGVs are another area that we seem to see that low latency really being meaningful to</p>
<p>14:59</p>
<p>you Yeah, you don't want it to be delayed, and then it runs into something. Hey, I almost had it. And we almost stopped it. It's an it's an almost thing. What? What type of Steve, what type of pushback? Are we seeing? So there's always roadblocks are always, you know, this sounds great, okay, I can, I can take this asset, I can start pulling data, I stick it out on the edge, I've got some stuff and then I'll send some data into the cloud and let that cloud do whatever it needs to do to but I'm, everything's great. And it's wonderful. What are the push backs?</p>
<p>15:31</p>
<p>Yeah, a lot. A lot of it is education, right. So especially an operation technology, a lot of the plant folks are very comfortable with what they have. But they also know that changes is in the wins, right is value cases that are coming at him, because of the demands of the business to be more efficient, to get more information and make those decisions more quickly. Give me an alert, when I got something ready to go down, I'd like to attack that upfront to reduce downtime. And the other thing is, you know, it's all about a we think a crawl Walk Run strategy, right? Because you're not gonna, you're not gonna introduce these big transformations in one big chunk. Yeah, so let's, let's hit a value case, let's prove the value in the metrics for success using cellular capabilities and edge compute capabilities. Once that's proven, and any development ROI model, right and possible ownership model, how's the business going to sell this in to their budgets unless they really prove it out. So there you go.</p>
<p>16:27</p>
<p>It always gets down to the human component and the component of true value to my business. It you can't just, you know, hang your hat on something shiny and bright. And it doesn't add value to the organization or the bottom line and make it more efficient, make it safer, whatever, whatever the drivers are. But I think that you guys live in a world of speed. Yeah,</p>
<p>16:57</p>
<p>I have the need for speed. Yeah,</p>
<p>16:59</p>
<p>it's it's the speed that the innovation is speedy, man, and normal. And I think to your point, Steve, this education has to constantly happen. I like the incremental approach. I like it. But for me, talking with all of you, you, you know, Trailblazers out there. You guys are constantly thinking of new use cases, more this different innovation that and you're in you see, oh, we can work with here. And here's another That to me is a real challenge ay. Ay. Ay ay ay the guys do.</p>
<p>17:36</p>
<p>Yeah, you can't consume it until you can incubate it and test it. Yes. Put it that way. Right. They're not going to consume these big transformations. Yeah, until we feel comfortable with it. And</p>
<p>17:45</p>
<p>it's true. You mentioned something early on to Skype that I think it's really important. You know, these are collaborations, you can't have anything, nothing big is going to happen in this complex world of ours, you know, without bringing together a lot of parties. So we're typically working, we brought partners with us to this conference, Hitachi, IBM Maximo at Apple, Ericsson, you know, all are with us at this conference, talking with our customers. And, you know, these are the folks that will bring with us to work with clients to really bring together a full solution. And the client will bring in other partners as well, inside and outside their organization.</p>
<p>18:30</p>
<p>I love that. And I love it, because I believe, because of the convergence, because you're bringing in companies that are actually doing it. So I got a level of trust and comfort to know that I'm working with somebody, some some person, and it's one thing to be Verizon got it thumbs up, but it gets down to that person to person conversation, relationship, trust, relationship, trust. So it's all perfect on that, you know, it's just, I can't speak more highly of that just because well, you guys are cool. No, I said that, but I think you guys are cool. So as we wrap up, as we close out, I'm sure somebody out there saying, Gosh, I want to talk to a Marine. She's awesome. I have roadkill how do they get ahold of you?</p>
<p>19:30</p>
<p>Oh, goodness. Well, you can get ahold of me at Maureen Foresman Maureen foresman@verizon.com or, you know, phone numbers were two.</p>
<p>19:42</p>
<p>Well, I'm gonna have it all out there on industrial talk. So I'll have that out there. Steve. How do they get a hold of you?</p>
<p>19:49</p>
<p>Stephen mathers@verizon.com spelled Ste pH en dot Mathers. Yeah,</p>
<p>19:55</p>
<p>the parents had to do that too. Well, you guys You're absolutely spectacular. I really enjoyed the conversation. I think that is, I think, personally that there's this energy for the future. And I know you guys are writing I wish I was younger. Because I don't know what to I mean, come on you you What is it gonna look like in the future? I'm just telling you, it's gonna be bright. All right, listeners, we're gonna wrap it up on the other side, we're gonna have all the contact information for Marina and Steve. So fear not, do you need to reach out to them? Well, I highly recommend that you reach out to them because they have some answers. So stay tuned. We will be right back. Thanks, Scott. Yeah.</p>
<p>20:33</p>
<p>You're listening to the industrial talk, Podcast Network.</p>
<p>20:38</p>
<p>All right. Once again, thank you very much for joining industrial talk. Remember this platform, this ever expanding industrial ecosystem of problem solvers is dedicated to you. You are bold and brave and daring greatly. You are changing lives and you're changing the world. Thank you very much for what you are doing and also a hearty thank you to Maureen Forsman and Steve Mathers reach out to them great stack cards out there companies, Verizon, and you need to have solutions to connect all those devices. And I'm telling you and you need, you definitely need individuals who know what they're doing. Maureen and Steve are just that reach out to them. You'll have all the contact information out on industrial talk. Also, if you go out to industrial talk, we've got conferences, we're going to be broadcasting on site at these conferences. Look, see if I'm, I'm out there and team industrial talk is out there. You know, reach out saying Hey, Scott, let's connect at this conference. We'll make it happen and tell your story. Again, thank you for being who you are, for your industrial professionalism. Be bold, be brave, daring greatly. I say that all the time hanging out with people like marine and Steve, and you're going to change the world. Thank you very much. We're gonna have another great conversation shortly. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/maureen-foresman-steve-mathers-verizon/">Maureen Foresman and Steve Mathers with Verizon</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Gunter Beitinger and Petra Monn with Siemens</title>
		<link>https://industrialtalk.com/episodes/gunter-beitinger-and-petra-monn-with-siemens/</link>
					<comments>https://industrialtalk.com/episodes/gunter-beitinger-and-petra-monn-with-siemens/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 28 Jun 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/gunter-beitinger-and-petra-monn-with-siemens</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Dr. Gunter Beitinger and Petra Monn with Siemens  about "Digital Transformation Value to the Enterprise ".  Get the answers to your "Digital Transformation" questions along with Gunter and Petra's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/gunter-beitinger-and-petra-monn-with-siemens/">Gunter Beitinger and Petra Monn with Siemens</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/022df277-ab46-42e2-99cd-bfe8fd32eceb"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at IoT Solutions World Congress and talking to <strong>Dr. Gunter Beitinger and Petra Monn</strong> with Siemens  about <b>&#8220;Digital Transformation Value to the Enterprise &#8220;</b>.  Get the answers to your &#8220;Digital Transformation&#8221; questions along with Gunter and Petra's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>DR. GUNTER BEITINGER'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/gunter-dr-beitinger/" target="_blank" rel="noopener">https://www.linkedin.com/in/gunter-dr-beitinger/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/siemens/" target="_blank" rel="noopener">https://www.linkedin.com/company/siemens/</a></p>
<p><strong>Company Website: </strong><a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a></p>
<h2>PETRA MONN'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/petra-monn-19a85b79/" target="_blank" rel="noopener">https://www.linkedin.com/in/petra-monn-19a85b79/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Gunter Beitinger and Petra Monn with Siemens" width="500" height="281" src="https://www.youtube.com/embed/QEN-yt__Kvs?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
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<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
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<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>digital transformation, factories, digitalization, siemens, petra, people, iot, industrial, shop floor, software, problem, industry, technology, solutions, logic, enterprise, bucket list, armas, world, insights</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to armis.com find out more, you will not be disappointed. Also Industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org. Find out more again, you will not be disappointed, you're just going to be happy. Hey there, and welcome to industrial talk. And you're saying to yourself, Scott, where's that jazzy intro that you normally have for your podcast? Well, this is a series. This is a unique series of interviews that were conducted on site at the IoT solutions World Congress in Barcelona. Excellent event, excellent venue, incredible professionals all focused on solving problems, helping us navigate these waters of digitization, and it's all happening at the IoT solutions World Congress, you need to put that on your bucket list. So with that said, let's get on with the interview.</p>
<p>02:02</p>
<p>To experts, Siemens as a company, we're going to be talking to Gunther, and Petra, specifically around the value to the enterprise with digital transformation. As you guys are all caught off guard, you didn't realize that's how I roll it. You guys do it. You have to Yeah, good time. Good. Good conference. Yeah, absolutely. Yeah. Just just yeah. Thank</p>
<p>02:31</p>
<p>you. Thank you for inviting us good. Yes. We already enjoy it here. The conference, walking over the floor and looking what is new.</p>
<p>02:41</p>
<p>Actually, it's also very nice that it's in Barcelona.</p>
<p>02:44</p>
<p>That no problem, isn't it? That's not That's not a bad thing. It's, it's a plus I keep on telling everybody. Yeah, once you come to Barcelona, make sure that you make this part of your bucket list to come to this particular conference. But yeah, Barcelona, we're going to a secret bar tonight. You want to know about it. Secret one, I see a hush hush. I'll share it with you guys if you want to, because I will. That's how I roll their toe. But we're gonna. So for the listeners out there. Let's start with you, Petra, and give us a little background. How long have you been with Siemens? And what's your background? As a professional?</p>
<p>03:20</p>
<p>Well enough to many years actually enough? Been a customer of Siemens before that that's been working in the aluminum industry? Oh, yes. Really? Yeah, we were flat rolling aluminum for can makers to make a lot of cans for beer, and other beverages, of course. So I've been a customer of Siemens, and then I changed sides. We recruited you. Well, I sort of wanted to know, you know, how they're all doing that. And then they told me I should try to actually unify a little bit of their portfolio because they're having lots of software. Since around about 10 years, they've been investing heavily in software, and they want to unite that software portfolio with their hardware portfolio. And that's a challenge.</p>
<p>04:09</p>
<p>Yeah, you're sort of soft pedaling. It's a big challenge. And it is something that has to happen in the world of digital transformation. If digital transformation is the sort of this solution to make you more efficient, create a business that's far more resilient, be able to give you insights, all of that good stuff. You need. need people like you to be able to make that happen because apparently you execute what about you? Gunther? Give us a background. Dr. Gunther?</p>
<p>04:36</p>
<p>Yeah, so yeah, I'm was research collaborator in a university there is where the doctor comes from, and now I'm since Yeah 99 with Siemens, but in different roles and in different areas. I started with Siemens, automotive, then Siemens healthcare. And then now so large drives and now with digital industries. Yeah, I've worked in The US and Mexico and also in other countries. So now I'm making stronger digital transformation.</p>
<p>05:08</p>
<p>Yeah, mad streak right now. But one of the questions I do have, and when we start talking about digital transformation, let's say I'm a manufacturer, okay? I'm Scott manufacturer. And and I hear about all this digital transformation stuff, everybody say, Hey, you got to do there, got it, you got IoT, you got the edge, you've got thin edge, you've got far edge, you've got near edge, you've got all of this stuff. And it's, it's just this lexicon of just things and all I care about is making my business more efficient. Getting some insights, and I don't want a headache. And I need to trust somebody to do it. Because all of a sudden, IoT for I O T is like this miscellaneous file now. And it includes everything doesn't include my laundry, but it does include everything else. Money never know. Sure, come next year, and Scott, we're going to be dealing with your laundry, IoT. So how do you how do you approach someone with the with the fact that this is the market that you navigate through? And how do you begin to instill this to Guntur? How do you instill some confidence in trust? Knowing that, yeah, you're the one.</p>
<p>06:23</p>
<p>First of all, because we are running our own factories, and we are using also our solutions in our factories. So this is what we also can show and demonstrate to our customers when they are visiting our factories. And yeah, by circumstances. Some of our factories are internationally also known as digital Lighthouse factories, and recognized by this also by the World Economic Forum. And as we are using our tools and implementing them, of course, we are able to develop them really, so that they are bringing the value to our customers.</p>
<p>07:09</p>
<p>Outside of the fact that I was pretty geeky about digital lighthouse. I like that word analogy, because I believe there are many out there that that we talked to use cases was like, hey, there's a new use case here. Here's a technology that is new, and we have this one. And then we created a new use case that apparently this is a problem. And we just sort of keep on going. But with Siemens, there's there's there's, there's real, it's, it's real, and I can me, I can say, hey, I want to go there, and I'm going to see it in action. Right?</p>
<p>07:45</p>
<p>Absolutely. And I think what it really adds value to all of this is really fast, we can not only talk about use cases and technologies, but we can also talk about what you need to make it happen. To implement it, we can really give some hints as to how high the efforts are, what kind of people you might be needing, and, and all the stuff that you need to think around. Yeah, you know, making the tap. And also,</p>
<p>08:10</p>
<p>you brought up another good point and we can sort of pull on that string just ever so briefly, is that there is a workforce component here. And there is a need to because this is so new outside of the fact there's a velocity that exists here with this technology. Yesterday, it was this and now today it's that and and the workforce itself has to have that, you know, upskill reskill, do we have the right people, how do we plan going forward? What is that going to look like? How do we begin to address that from a Siemens perspective? Because, again, you come to me and say, yep, digital transformation is going to create this business that's going to be more efficient, you're gonna see this you're going to do this you're going to be more resilient than whatever, but I can't find people what do we do with that?</p>
<p>09:01</p>
<p>Yeah. Now you have, how we address this with the staff we have on board and the other aspect was what you mentioned how we can find people Yeah. So, of course, we have to deal exactly with the same problems as anywhere in any any other company out there of why we are implementing these digitalization in this digital transformation as this is why it's called transformation. Of course, we have to think about our staff, our people and how to communicate this transformation to them. So from our point what we are doing is we have continuously communication with our people in our shop floor meetings, what they are going to expect what we are going to do and what we are going to address to stay competitive, to stay on the yeah ahead of technology and why we are doing Of course, we are offering all our staff rescaling and upskilling programs, as we are developing these technologies, and we are also imperiled developing rescaling and upskilling programs. And everyone, every every employee at Siemens has the possibility to log on our platform, which is called the solution platform and also the learning world where they are, can find their individual reskilling upskilling paths According to her, and his individual job profile. So for example, if you are a maintenance technician, and you would like to stay up to date ahead and be attractive for your employee, then you go into this learning world, you will find a path, a learning path individually for this career. And then it tells you what will be maybe expected from you in the future and how you can upskill yourself. So you have individually the possibility to create and to follow up, and you do it when you want. So also this is new ways of working you do it when you have the time you do it when you have the Yeah, yeah, when you would like to do it, because then also then when you are percepts, or when you have the perception, and this is how we address them.</p>
<p>11:48</p>
<p>Because that is excellent, you're absolutely spot on. I like that. Because the reality is, is that there's this velocity, this buzz, this thing that exists with in today's technology that is sped up fast, and therefore there is I can't see a time when, hey, I'm good. I'm all I'm all educated, I'm good to go. And it would seem to me, that is a continuous education, because there's going to always going to be some new technology, there's always going to be greater value in whatever is getting and it's going to we're going to roll it out. Petra, how did you sort of you're semi new, but you've come from the aluminum industry, that's a heavy duty manufacturing centric type of business. How did that that business deal with this digital transformation? Were they wrestling with it at that time? Well,</p>
<p>12:42</p>
<p>I, of course, it's a different type of manufacturing in aluminum. And so I would say they were probably a little bit behind Siemens also, because if you look at Siemens, as a company, it's a very engineering driven company. Of course,</p>
<p>12:57</p>
<p>a lot of companies are behind Siemens. So sure, if that's a problem,</p>
<p>13:05</p>
<p>totally, you could see that, you know, you would have all these very curious engineering driven people in the factories also. And now here comes a very special element that we have, with the digitalization of our own factories, it is that we can add even more purpose to what the people are doing. And putting in all this effort into digitizing our own factories, it is that they can actually help to make our own products better. So they have an extra purpose in what they are doing every day. They do not only make our factories better, but they help the solution providers that we have in house in Siemens who provide software for industry to make that software better. And so I think that adds a little extra spark in their little extra motivation, especially also to the already highly skilled workers and engineers in the factories. And it also adds obviously, a little bit more speed simply just because you're exposed to to higher pressure also or you want to you want to show off, you know, not only for your factory, but also towards the towards the solution provider.</p>
<p>14:14</p>
<p>So, go until we start talking about digital transformation. There's a lot of people talking about it. Yes, it is a word that is bantered back and forth. But I like the fact that you mentioned the need to bring value to the enterprise. In that process going to do is sit down with an organization can you say hey, let's take a steineke tiny step, move forward there. Or how do you how do you approach an organization to saying you need to do it let's bring value let's do it this way.</p>
<p>14:48</p>
<p>Yeah. As we are wanting to bring value to the digital transformation to digitalization, we are not coming from the technology. We are coming from the most pressing topics of our factories. So, we are going into our factories and together with them, we are working out what is the what are the most pressing topics and how can we how digitalization can support to solve these, and we cut out a piece of a maybe a bigger problem and make the life on the shop floor for the factories easier. And so, this is how value comes into the approach what mostly, we see is done wrongly that you address it by technology, hey, how about using Blockchain how to use edge technology and then what is the value now, you have to address it from the problem and and while you are really solving a problem together with the factories, you are leverage the motivation, the acceptance at the same time. So coming back to our people, and also the value is directly there. The next thing is if you are looking for solutions on the shop floor, and you do it in many different factories, you get a feeling of which solutions are scalable. So yeah, so you develop a solution, which can then be rolled out over the factories, and you multiply it and then digitalization has a much higher impact on the company. And while you are looking for such scalable solutions, so the step, bringing this to the market and have an even an enterprise impact while you are offering a solution, which is tested in your environment by a problem is then something which brings also value to the customers.</p>
<p>16:59</p>
<p>So one of the things that I've really, I can appreciate it, it seems that this IoT, this conference, there is a there's good and bad with a pandemic got it, I understand the bad, but the good. I've come to realize that there is a necessity to collaborate more, there's a necessity to be able to have greater conversations and what you just painted Gunther is said, we're going to sit down with your customer, we're not going to we're not going to say hey, here, this is the device you need this is this and and and you just sort of do this. No, you're there to have that dialogue to say, Okay, what is that pressing problem, we can slice it out. And then we can say, all right, it's gonna work, scale it, and then be able to create greater value, which is your ultimate effort. You don't want to just do something and say, Yeah, that's it, man. Good luck. That's a headache. And we know that there are a lot of legacy systems out there that fall into that category. So Petra, where do you see? Where do you see that going? I mean, I'm just telling you right now, two years ago, or three years, when we're when I was here last three years ago, maybe that's and then we hit the pandemic. So it's been four years. God, it's been three years. Yes. I just became older. Anyway, the conversation has changed so dramatically. I mean, it has to where it was like, Hey, we can put this device on this asset, and we can pull data. Now it's complete. That's like, yeah, that's, yeah, we can do that. But now let's start looking at the data, slicing the data, making sense out of the data, creating tactical recommendations. From here, where do you see it going? I mean, this, this is exciting. I don't have a future. What do you think it's going?</p>
<p>18:57</p>
<p>Yes, I think you're so first of all, yes, I think you're right. I mean, we've really shifted from a hive discussion into a, you know, sort of no nonsense discussion. So people are really working on many of these use cases, and they have the people that it takes for it. So where are they going? I think what we see now more and more is that we go away to be going to a very data driven logic. And that also means that we start to start to slowly shift a little bit away from that engineering driven logic logic, which is an if then logic where we think we can sort of control everything in that sequence. But to turn obviously, to statistically driven logic, some some start to call it AI and then go into all these algorithms and so on and so forth. So where we go into data clustering, and then really, you know, have all these these data scientists also on our shop floors, I'm looking into our data. So that is definitely something that I can be that I can see another thing that I believe is happening to is really this convergence of OT and it Oh, that's a huge, that's a whole nother topic. Yeah. So, so we were having all these people who were really, really good with all the machines and, you know, have their their very own programming logic in there. And now this programming logic from the from the machine level needs to fuse into the logic that we have in software. And that blink brings such a whole lot of changes we did, that's not just on a technical level, actually, that really also goes into how we're driving projects. Because software, people tend to have a lot shorter innovation cycles, they're, they're all working in that really HL mode. And that's something that from the hardware world, we don't know as well, because we are very used to hardware needing to really, you know, stand too many limits, and really stand up too many quality tests, and so on and so forth. So we are not used to put out into the world some piece of hardware, which is semi functional. Whereas we might bring some semi functional software onto the market, just because we can very quickly and very easily in short cycles improvement. So</p>
<p>21:21</p>
<p>that's, that's why when Microsoft launches a new update, they know that they're going to have bugs, and then that's already out there, whether they like it or not, they're going to have the user community saying that's not working. Hey, thank you very much. It's corrected now. You know, that's, that's the reality. And one last question to go into. This is all interesting, from my perspective, the reality is this available from the small to midsize businesses as well or is this just a, this whole digital transformation is only for the big boys and girls, and it's available for the small amount</p>
<p>21:55</p>
<p>that will be there, the whole digitalization aspect is nothing. Just for big enterprises. I would sometimes also name it, digitalization pushes lean to the limits. So you start from the shop floor, you implement smart solutions, small solutions, which make a great impact. Even a small algorithm who predicts maybe machine breaks down a few hours or a few hours before it really happens, brings a lot of value in small companies. It's very easy to deploy a very easy installed. And the big solutions, of course, installed over factory networks. Yep, that is then for enterprise companies.</p>
<p>22:47</p>
<p>All right. I gotta run off to another meeting that can you believe it? Well, yeah. And go on into the auditorium. You're gonna see me over there. And thank you for having us. So let's, let's for the listeners, how do I get a hold of you, Petra, talk to us. How do I how do I connect?</p>
<p>23:02</p>
<p>My name is Petra, mom. I'm looking forward to meet you.</p>
<p>23:05</p>
<p>That's right. That's M O N. N. And Dr. Gunther? How do they get ahold of you?</p>
<p>23:12</p>
<p>You can also find me on don't biting their nails.</p>
<p>23:17</p>
<p>You guys were fantastic. Thank you very much for saying yes. I enjoyed this conversation. Excellent job. All right, listeners, we're gonna wrap it up for today. This is day two, the end of day two, at the IoT solutions World Congress. It is an exceptional event. Put that on your calendar. And if you have any issues, comments or concerns about the contact information for your night, it's going to be at the industrial talk.com. And we're gonna wrap it up on the other side. So stay tuned, we will be right back. You're listening to the industrial talk Podcast Network. All right, once again, thank you very much for joining industrial talk. And as you can tell, we were broadcasting live from IoT solutions World Congress in Barcelona, what a great opportunity. It was a lot of fun. I gotta tell you to meet incredible professionals, why Cooter, Petra and others that are really focused in on solving problems making the future bright, for lack of a better term? All right. Put that on your bucket list. Yeah, why I now we're going to have all the contact information out on industrial documents. But we're also pulling together a just an ever expanding ecosystem of professionals like gouner and Petra, and others that are really focused in on delivering value, thinking differently. So please, support industrial talk, support the individuals that are out there, support the sponsors that make this happen, like Armis, like cap logistics, and please be that we're gonna have another great conversation from IoT solutions World Congress, so stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/gunter-beitinger-and-petra-monn-with-siemens/">Gunter Beitinger and Petra Monn with Siemens</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<enclosure url="https://podcasts.captivate.fm/media/4ea5b139-b6be-4fbd-8443-10d1201881d1/Gunter-20and-20Petra-20Conversation.Mp3" length="35946863" type="audio/mpeg" />

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		<title>Bettina Rotermund with Siemens IoT</title>
		<link>https://industrialtalk.com/episodes/bettina-rotermund-siemens-iot/</link>
					<comments>https://industrialtalk.com/episodes/bettina-rotermund-siemens-iot/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 12 Jan 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/bettina-rotermund-siemens-iot</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're talking to Bettina Rotermund, Head of Strategic Marketing at Siemens about "Digital Transformation and Letting go of the Ego and Embracing the Eco".  Get the answers to your "Digital IoT" questions along with Bettina's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/bettina-rotermund-siemens-iot/">Bettina Rotermund with Siemens IoT</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/46e60815-6910-4830-873a-afa903869c5f"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're talking to <strong>Bettina Rotermund, </strong>Head of Strategic Marketing at Siemens about <b>&#8220;Digital Transformation and Letting go of the Ego and Embracing the Eco&#8221;</b>.  Get the answers to your &#8220;Digital IoT&#8221; questions along with Bettina's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>BETTINA ROTERMUND'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/bettinarotermund/" target="_blank" rel="noopener">https://www.linkedin.com/in/bettinarotermund/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/siemens/" target="_blank" rel="noopener">https://www.linkedin.com/company/siemens/</a></p>
<p><strong>Company Website: </strong><a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Bettina Rotermund with Siemens IoT" width="500" height="281" src="https://www.youtube.com/embed/ZOd0NiE97DQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
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<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
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<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
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<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>iot, people, siemens, customers, industry, digital transformation, industrial, bettina, tina, digital transformation journey, world, trust, business, company, big, find, event, run, scale, iot solutions</p>
<p>00:00</p>
<p>On this industrial talk, we are talking IoT. We are talking about letting go of your ego and embracing the ego. We have to succeed with this innovation, this technology, we need to begin to embrace it. What are the strategies that we can deploy today for resilient business of success tomorrow, come learn with me, let's get cracking.</p>
<p>00:26</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hardhat grab your work boots, and let's</p>
<p>00:44</p>
<p>go Alright, once again, thank you very much for joining industrial talk the place if you're in manufacturing, yeah, you need to be here. If you're an industry, yeah, you need to be here. If you're in the business of transforming the world changing the world for good. Right here, right now. This is the place for you. You know why? We celebrate the bold, The Brave and the daring greatly. That's industry. That's industry as a whole. Because you are bold, you are brave. You are daring greatly. You're changing the lives. You're changing the world. You're solving problems. Yeah. That's why we celebrate you on this episode of industrial talk out in the hot seat. I had a great time with this one. This is another great conversation. Bettina Rotermund. That's R o t e r M u n d. She's in hot tea and we're talking, you know, okay, we're talking IoT. And you're saying yourself, Scott, I don't want to talk IoT. You have to talk IoT. You have to figure this out. You have to be bold, brave and daring greatly. And figure this out. Maybe tippy toes in it. We're going to talk. Bettina is on the on the hot seat. Yeah, we do. Okay, we are sponsored by the IoT solutions World Congress, this is going to be an event. Right? This is an event, and it's May 10. Through the 12th. This year, in Barcelona, I have all the contact information out on industrial talk. Yeah, it's a must. If you're, I'm just telling you one of the things that is always pushing back. Yeah, you got to find trusted advisors when it comes to all of this great innovation and technology, but you can't ignore it. can't stick your head in the ground and say that, ah, it's not gonna happen to me. No, I believe that if you don't, if you don't take advantage of of this technology, figure out a way of navigating the waters in a way that is beneficial to you your business, then you're going to be out of business. And that's just a fact of life. Somebody is going to figure it out. So the key here is find trusted advisor, patina. Excellent advisor, just FYI. Okay, IoT solutions, World Congress, May 10, to the 12th Barcelona's location, and I've been there. It's a great, great venue, great environment, very collegial. It's a must 10 event. And we're also brought to you by the industrial IoT consortium. And again, we've got to be about education, right, we've got to learn as much as we possibly can, great location to be able to find information about IoT, and digital twin and anything else that is associated with industrial for Dotto, or industry for Dotto or whatever Oh my god. And that's industrial IoT Consortium. Check both of them out. I want to see you in Barcelona. That's, that is my challenge to you. See you in Barcelona. All right, here we go. Challenge. What is normal? What is normal what? We've just been going through just an absolute squiffy time within this pandemic. It's been hammering business, it's been doing the thing. So, I mean, I can, some days are good. Some days are not so good. You know, we're on we're off things. It's just a very fluid environment. And people want to protect themselves. And so they they make decisions in accordance with protecting themselves. So it's it is, but again, what is normal, where, what do we do? I think I think it's never normal. I just think that, that we've got to be bold, brave and we've got to just step out, we've got to think differently all of the time. I think legacy thinking that conventional thinking that was pre pandemic and all acceptable and all wonderful over here. I think it will be the death of companies. I think that that we we must, we must be catalysts. That is that's also an interview that I did with Tracy. So find that catalyst conversation because that is also A fantastic conversation about how you are just going to have to embrace all of this, this this change, do it. Now is the time. So I wrote down some notes because that's my, my, no, that's what I do. You know, my life is about working out, thinking about all of this stuff, and figuring out how to be able to communicate. One of the things that came out as a result of this conversation with Bettina, I like ecosystem versus ecosystem, I really believe that that is a just a solid sage advice. I think we have to, we can't we can't just hold our cards close to the chest, right? We just can't.</p>
<p>05:41</p>
<p>And I think we have to really, really begin to embrace that Ico, we don't have all the answers. Bettina, she's a rock star, by the way. All right. Another thing that I want to make sure that I point out, and I just plan it, food for thought, whatever you might want to do with it. And I think I believe success, whatever that is to find that success comes when people listen. Because if they don't listen, they're not here. If I don't care, you're not moving that ball forward, if they don't listen. So I think success comes when people listen, success also comes when people understand what does that mean, when we start talking about all this innovation, when we start talking about the technology is out there, are we just communicating in such a way that hey, look at me, look at me, I'm the smartest person out there. I'm using bigger words in the jargon out there. But nobody understands. And I don't think that that is an appropriate approach. Industry has smart people. It's, it's all over the place. They we do. They do. I'm not I'm not. Don't Don't Don't look at me for smarts. But many are very smart. But if we, if we don't get people to listen, and if we don't, if we don't make it the message understandable, and I don't think we're going to be successful. And I don't think some of the the, the challenges that we have out there like workforce management. Trust, deploy and technology if we don't, if we don't make it simple, if we don't make it consumable, if we don't put it in the hands of the people that truly deploy it, then I don't think we're going to be successful. So keep that in mind. Successor when when we can get people you know, success comes when people listen, success comes when people understand. Get rid of the jargon. Get rid of it, and simplify your message so that the masses can consume it don't make people feel stupid. Don't please. I don't like it. And quite frankly, I'm pretty easily. I'm not I'm not the sharpest tool in the shed. So if I don't like it, there are a lot of smart people don't, you know, definitely don't feel good about that. All right, Bettina Rodman, and let's see your stack go out there. Okay, cool, cool. Stack card, LinkedIn stack card, by the way. She's head of strategic marketing, Siemens IoT. Yeah, so she brings a lotta gotta got a lot of street cred out there. All right. And, and, and she's passion. And she's passionate. And she says, You'll, you'll get get it real fast that she's smarter than me, which is pretty much everybody. All right. Let's enjoy that conversation. Bettina, welcome to industrial talk. Thank you very much for finding time in your busy schedule to talk to the best listeners in the whole wide world. How are you doing today?</p>
<p>08:49</p>
<p>I'm great. Actually, we have a bank holiday in Germany. So it's very quiet. And I love being on the show. Thanks for inviting me. Oh,</p>
<p>08:57</p>
<p>I didn't know you had a bank holiday. What time is it there?</p>
<p>09:01</p>
<p>Actually, it's a six and a half in the evening.</p>
<p>09:05</p>
<p>Oh, it's still fine. I don't feel bad now.</p>
<p>09:07</p>
<p>Yeah, that's time for doing interviews extra it is.</p>
<p>09:10</p>
<p>I see that you're drinking something and I'm thinking to myself, it must be coffee, but then it's 630 and we'll get to sleep. All right. For the listeners out there. PITINO give us a little background on who you are and why you're such an incredible professional.</p>
<p>09:26</p>
<p>Oh, thanks for the for the flowers. First and foremost. Well, I am the head of strategic marketing at Siemens for the sector of IoT in digital transformation, which is my field of passion because I truly believe that IoT and digital transformation can create a better world. I'm not the typical Siemens staff, you would find I'm only three and a half years with Siemens. I have a background in a lot of managing positions from sales to marketing, business development and strategy in a lot of other companies like Sony, and BMW. So yeah, I'm I'm still a little bit like the I would say the corporate rebel. I'm looking at things a little bit different. That's also why I enjoy my current profession and jobs so much that gives me a lot of, of playground to test new waters and to create something big and new. So I really, really enjoy the the field of play I'm in right now.</p>
<p>10:30</p>
<p>Yeah, they haven't said to the the white shirt with a tie yet.</p>
<p>10:35</p>
<p>Now, not yet, but I got a shirt with a bull's eye on it.</p>
<p>10:39</p>
<p>Yeah, I bet you do. Now let's Let's venture into this one. So a topic that comes to mind that I am. I agree with you. I believe that IoT digital transformation, industrial to for data, whatever you want to call it is transformative. I agree. There are obstacles. Why are is like, okay, and there's obstacles, and then there's messaging confusion. Because I don't even know if I put my little manufacturing industrial hat on. I don't even know where to start. Because it's, it's busy out there. There's a lot of cerpen going out on that old worldwide web. Yeah, yeah. How do we how do we industry begin to sort of put our arms around this, this incredible technology? What do we do?</p>
<p>11:30</p>
<p>Yeah, I mean, when we we talk to customers, and I love hearing them out. Because there's a lot of it seems like it's a super daunting challenge for them to start into IoT or to start their digital transformation journey, though, everybody agrees that it is a business imperative to stay in the game now. So when we talk to them, most of the time, we hear like the common four to five, which is I'm scared about that cybersecurity, if I put all my assets in the cloud, and then a hacker comes on bankrupt law, then it's about the asset management, how would I manage then those assets that I run from a remote perspective, then it's all about return of investment? And how would I ever finance it? And then it's a little bit about the value creation? What kind of use case what kind of solution would grant me any value? Or am I just playing on this this buzzword bingo. And the last one is, if I eventually will change my business operations? How does that play with this change management thing? Yeah. And most of the CEOs and CIOs and CTOs then are very good in this, this, you know, change management thing, because it's a soft thing, you cannot really measure it. That's why it's also like, Okay, if I change my setup, if I'm integrating a new business model, how would I make sure that my people can follow and can adapt to this new normal and this new circumstances that they're facing? The good news is, though, there are plenty of solutions to all of the five big, big things that I just mentioned. The bad thing, though, is there's too much and sometimes wrong and false communication about it. This is exactly what you just mentioned. Yeah, there is a confusion about what it is and what it is not. So I think the best thing to start is at the beginning, to ask that simple question of why. And we always ask customers this question, why do you want to change? Why do you want to transform? And do you have any vision how that should look like? Some customers do have a vision? And then it's about how do we bring customers to this point of execution? And some people don't? And that's just okay. Yeah. I mean, if you would ask me for a surgery on your leg, or whatever, potentially, I could look up a YouTube video, but what I feel prac to do with myself, Oh, no. So there's a need for guidance and navigation. And at the same time, there is not enough trust. And that also comes because there is no industry standard. I mean, if you if you look into the telecommunications sector, which understood very early, there needs to be a standard like Bluetooth and NFC in order to connect things. This standard is sometimes with the protocols for IoT is there. But there is no standard of how you run IoT projects. That's why people find it so difficult to trust one or the other party, and who would be the better party for their endeavor. And so what we usually do with customers, when they approach us is we, we have two ears and one mouth. So we try to listen twice as much as we talk. And if we talk it's rather asking more questions, to deeply understand what the root cause is and what the customer wants to achieve. And then it's about defining a strategy and from the strategy looking into these use cases. Yeah. And we we see a lot of buzzword bingo in the market?</p>
<p>15:03</p>
<p>You have no idea. I hear all the time, the lexicon is off the charts. And then new words that are an amalgamation of two words that I used to know. And now somebody out there in industry since I forgot to push them both together, and then it just blows my mind. But I mean, absolutely,</p>
<p>15:24</p>
<p>absolutely. And I, I had heard a conversation before Christmas, where somebody said, how many computers do I need to tie together to get a quantum computer and I was just like, maybe not. And that is, that is so understandable, because these words are just like in the air, and they are frightening these people to the bone. And I can understand that. Because I mean, it's not like buying a car and you spend whatever, 20 30,000 euros in your car, potentially, this is a double digit billion price tag that comes with retrofitting your, your factories around the globe. And so if you want to invest, you want to make sure that you're invest in the right things, and not into a buzzword that is nice to have, but it's not creating any value for you. So for us, the proof of value comes before the proof of concept, because the proof of concept is just is that technology wise, viable? But not would that bring you any kind of value in the sense of decreasing your bottom line in order to save resources or cut down co2 Or be process optimizing? Would it increase your top line by building up new business models that come out of your data that you aggregated and you analyze, and you got any meaning out of the data? Or would it help you to differentiate because you can offer a new service to customers based on these data, or you can differentiate against your competitors by having a faster time to value and time to market? And so these are a lot of questions that we we ask customers in order to get it right. Yeah. And then of course, what is what is needed is you do not hand over the reins of the company to somebody else in order to do IoT for you. This is something that you need to do in co creation, because there are so many things along the way that can happen, where you need to accommodate. And then you need to sit down with your customer and say, Okay, this is now a T crossing, are we going left or right? Because the Middle Way definitely will not work. And that is why I always advocate for start small and scale fast. Yeah, it's not that you would digitalize your whole business, or you transform your whole business, you start with one value creation use case. And maybe there is already a use case outside in the world that you can copy and paste in the sense of what kind of problem was that use case solving? And can I use this methodology? Can I use what is already there. So I would not start with zero. But I would start maybe with 40% or 60%. And then you're better off and then you're faster. And this is what we in Siemens try to do to come from one point in one industry and learn for the other industries and transform and transference pawn these kind of learnings into into different verticals.</p>
<p>18:24</p>
<p>So some of the things that I hear what you're saying, which is cool, which I agree 100%, because I hear it out there in the marketplace. What I would say, if I had my hat on, I'd look for some trusted advisor trusted person really trusted with the street cred of IoT, whatever that might be, whoever that might be. So trust is key from my perspective. I like the incremental I can handle that. It's not, you know, so overwhelming where I can't, I can't comprehend it. So starting small scaling from there. And then the other thing is that if I do start small with a trusted advisor, company, whatever that might be, and then I can truly manage the success meaning do I have a return on it? Did it meet our expectations? Did we learn something from it? One of the areas that I'm always struggling with is this concept of time. There, you know, if I talk to somebody, somebody's gonna say it's 18 months. And then I'll say, Well, why is it 18 months? Well, it's just 18 months, and there's there's nothing, there's it's vaporware behind that hole. It's like</p>
<p>19:43</p>
<p>and usually usually they will tell you it's 18 months and three weeks and two days and four hours and 22 and that is exactly what I meant is there's so many unforeseeable things on this digital transformation and IoT journey. which you need to take into consideration. And that's why it would be reasonable to give you a time frame which says is roughly this and this Yeah. And then you can can write again shot and then look into how this is developing. But at a certain point quality before speed. Yeah. So if you just look into the deliverable of time, but then you are not matching the scope, or the quality or the cost, then something, something is not sustainable. And that's why we see so many of these IoT projects failing, because they're not set up for success in the long run. It's like, okay, ticking the box, ticking the box, ticking the box and then done. And then what have you brought your people to the party, so they have a skin in the game, they can make decisions with you on what needs to be done. So they do not be repelled by the new algorithm, machine, software, business model, whatever you want to implement. Yeah. And the other thing is that sometimes it takes time on the way to test. And only if you thoroughly tested and any see that the value is there, and then it's working, then you should move on. And that's why we see so many people in this what we call POC limbo, or McKinsey calls it POC purgatory, they go they went for this POC and then they you know, in a sandbox environment, they saw that it was working, but then they are unable to scale or to implement it. Because you're it legacy system is a completely different thing than a sandbox environment. And that's why you should not try to boil the ocean, I would advocate always for trying to minimize the effort and try to look into what is the minimal viable product that you want to achieve? And then learn, test, make your learnings and then you can scale? And then maybe it's it's one conveyor belt in your factory, then maybe it's 10. Maybe it's then this factory plus another factory? And then also, I think, what, what, what keeps people from it is this, how would I ever finance that? Because they're unable to calculate, really a return of investment. And that is not simple. Because if you're setting up a new business model, which comes as a service, you have annual recurring revenue, and then you have OPEX, and CAPEX, and how would that all mingle? And what is the prediction for it? Because for most of the people, it's uncharted territory. Yeah. So also, you need to make sure that maybe you want to performance based investments, maybe you want a one time off, whatever it is, but you need advice from somebody who has skin in the game, but at the same time, it's not forcing you into either one or the other direction.</p>
<p>22:43</p>
<p>She was interesting. Again, you're hitting on all cylinders here. The financing? Yes, that could be overwhelming. I think that that is an important component. I think that the way you approach time, I think that that's important, too. What's interesting, is that there's a lot of headwind out there, and the headwind is being pushed back by the failures, right. And the, it's, it's, it's easy for me to find failures of IoT out there, right. It's hard for me to find successes. But then again, to your point, there are there are great use cases out there that are successful. And and again, I just get down to that that trusted partner, I there's no other way of getting it, because it's so buzzy out there. I just I just need a Sherpa of some sort to help. Eric carry. Yeah, during the back. Let's move forward here up this hill. That's how I look.</p>
<p>23:43</p>
<p>Absolutely. And I think you should look out for somebody who can master both sides of the column that climb. And that is you need to have a tremendous experience and expertise, which is not the same on the IoT sector. Yeah. So you, you need to know the language you need to know about the regulations and rules in that specific industry, as well as you need to have done it a couple of times, preferably to yourself, yeah, drink your own champagne is something that that generates trust immediately. And that's why also at Siemens, we we do a lot of these things that that we create to our factories ourselves at first in order to test them Yeah. And then you have a proven track record and you can say, Okay, I know that working outside as well. And that's the OT side of the coin and then there is the IT side of the coin. Now you need to master software you need to master algorithms in the future for sure you need to find a partner that is mastering artificial intelligence by far and to bring these things together because there is only value created when you bring it and OT together and merge these different worlds. Yeah,</p>
<p>24:55</p>
<p>yeah. See, that's another topic. Bettina that's a whole nother topic. So ot it conversion. I've been out in the field. I know what it's like, ot does not talk to it now. They might, but it's no it doesn't exist. And and it's it is this digital transformation journey is hinges upon that collaboration hinges upon the conversions. And then</p>
<p>25:20</p>
<p>yeah, because ultimately it goes across silos Yeah. So then you have the people on the shop floor, then you have these people in the IT sector that is doing all these these things that nobody understands, really. And then bringing these people together is like a cultural shock most of the time. And that's why we always say that IoT, we need to tear down the silos and you need to be open. And and that's what we always say, this is not we're coming from the era of ecosystems and running into the era of ecosystem. An ecosystem means everybody has a voice at the table. Everybody has a place at the table, but also everybody has a responsibility at the table. Yeah. And no company on earth has all the wisdom and no company on Earth can do IoT on 100% scale along the value chain. No one. Yeah. And that's why, and it's good, because, you know, Siemens is super in OT and it and bring these things together. But we are not super in ERP systems. And we are not super in CRM systems. That's why we have strong partners like SAP or Salesforce. And we bring those people to the table when they are needed. And also, when it comes to connectivity, there is a good reason while the telecommunications people are strong in 5g, and they are pretty much prepped for bringing the connectivity to the table. Yeah. And you should not be so egoistic and narcissistic, and saying, I can master everything myself, and then hear customer use your beautiful thing that I created for you. And then with a customer, you start with a square, and then in the end, the customer gets a circle, because you need to cut off all the corners on the way to the results. Yeah,</p>
<p>26:55</p>
<p>I've had that conversation a number of times where we just want it right out of the box. And then at the at the end of the project, it doesn't look anything. It's that box is on the shelf, and it's all customized. And that's another big. We don't want customization we want to we want to be able to deploy versus digital transformation from an agnostic perspective. Where I'm not me, manufacturer me, industry guy. I'm not bound by I got to live with the AI there's there's this beauty with this agnostic where I I'm not married, I can play that game.</p>
<p>27:34</p>
<p>Yeah, I mean, I mean, from a, from a vendor perspective, yeah, it would be so super nice. If it would be like, selling Billy IKEA shelves. Yeah. And then you deploy that IKEA shelf, and then the customer wants a door to it. That's, that's nice. Go for it. But that's, that's not reality. Usually, IoT projects are as individual as the fingerprint of the customer was signing for them. That makes it difficult in order to scale. Yeah. And then if you cannot afford it, the company doing IoT, because every project is 100%, New, then there's too much effort needed, and then it doesn't pay off. So what we all need to learn is there potentially is already a good solution outside in the world, and it is proven. So why not looking onto this the story as a meta level of saying, what kind of job to be done? Is this thing solving? And can I use the meta level of it the methodology, the approach, whatever it is, and build up my personalization on top of it? Yeah. And that is also where we go more and more at Siemens to look into how can we pick something that we did in one industry and and you know, make it valuable and make it working in another industry with another project with another customer. And then we bring the best of the best and the best experience in the best practice from one area to the other area, in order to speed up the whole thing? Because if we look at the time that is left for us on this planet to get these things, right, in terms of sustainability, first and foremost, digital, decarbonization, this clock is ticking quite loud. Yeah. And if we would start from zero all over again, we potentially miss the 12 o'clock Bell, and that would be very disgraces for all of us. So I truly believe that we need to be more open, we need to be more collaborative. There will be a lot of competition in the future. And that is just okay. Because asset no company on Earth can do it alone. And ecosystems is your best bet how to run your own digital transformation.</p>
<p>29:45</p>
<p>Segway, baby. That is a great segue to IoT Solutions World Congress now. It's a great event. Yes, it's a great event. been there a couple of times. And why is it in important for you Siemens to be a part of that event?</p>
<p>30:04</p>
<p>Yeah, various reasons. The one is, we are there because we truly believe in networks and ecosystems, and a lot of our partners will be there as well. And that's why it is very nice to use these kind of events, also to co create to talk to each other. Because in this interpersonal contact, there's a lot of energy. And there's always like this vibe of, hey, let's sit down and do something new together. So we really appreciate that one. But then first and foremost, we go there for our customers, because this is a place where customer can educate and inform themselves. And I think a lot of these daunting challenge of IoT is a humera. Yeah, it's not real, but it is, you know, your fear is perceived as real. And so this is a good way for Siemens to show, listen, there are a lot of resolutions and a lot of solutions and references already handy for you, we can do that for you. Because we already did that for 10. Our customers Yeah. And that gives a little bit of this feeling of it is possible for customers. And that's why when we go back, and we talk to customers in the follow up of these meetings, they always report is like, I've never knew that this is existing, and I never knew there is a solution. And there is an approach for this. And so it gives a good platform for customers to inform themselves to ask our experts to sit down and to evaluate opportunities. And that is that is why we love this event. So so much because it's really a pragmatic approach. Yeah, it's not this rocket science, why kind of working enviroment? It is you sit down, I show you what we did. And then we say, Okay, what what would be a way towards your solution, your individual digital transformation journey. And that's also when we are partnering left and right, with a lot of, of big players that are also there, then it gives more even more trust for people, hey, if these two pair up to do it together, it must be good, because I'm not locked in either or it's an open environment, I can I can run with my preference, rather than somebody telling me what I must do. So this is a it's an open exchange and dialogue format, which I truly value. And also in the past, the speaker assignments have been very well picked, so that they cover a huge variety. But at the same time, they, they give customers a starting point to start their their information and education journey, and come to an educated decision making in the end, what the next best step for them to take would be.</p>
<p>32:54</p>
<p>See, I like the crackling energy that exists at that event. Now, of course, it's been put on hold for the past couple of years because of the obvious the pandemic, but there when when it was rolling, it had it had such a collegial feel to it. And people are just there's energy there. There's an excitement. And and I want to make sure our listeners you. The reality is, is that you need to look at digital transformation, whatever that might look like you need to okay, it's it's got to be a part of your thinking. I know you're saying to yourself, Scott, I don't know where to start. IoT solutions, World Congress, events like that are a absolute must. So that you can go there, you can get educated, you can begin at your own pace, be able to consume the information that is relevant to you, and then be able to, especially at IoT solutions, World Congress, sort of springboard to somebody that might have other additional answers, and then be able, you know, they got tables around there that everybody just sort of congregates, and they sit there and they, they chirp and they think about the future and everything like that. It's a pretty cool place. But I just highly recommend highly encourage each and every one of you outside of finding Bettina, but to go to that event, and and just get engaged. It's it's a great they they put on quite the show. So</p>
<p>34:24</p>
<p>absolutely. Absolutely. And then I mean, it's it's for each and every one whether you're already advanced and a lot of IoT, or whether you're a newbie, and this is just fine. Yeah. Because it's nobody, nobody is telling you you already should have done it like three to five times. It is not true. Just start and get information small exactly and find the right right news and the right people to talk to and just get inspired by by the knowledge that is available in this concentrated form. You got what you want.</p>
<p>35:01</p>
<p>Yeah. And take that ego that exists on your lap right there and stick it on the shelf, and then start talking about how we can create an ecosystem that benefits you listener out there, because it does just begin that digital transformation journey, no matter what, find the people that that you can have that conversation, and you will know.</p>
<p>35:24</p>
<p>Yeah, and I mean, it's like, sometimes people are so afraid of these things. And guess what, I have an IoT application for my chicken. Because I have like, the chicken are pretty much like, like I am. And they they they break out. Yeah. And so when I haven't like a use case that says, if these chickens so the camera detects the chicken, if the chicken approach to near to the door and the door for whatever reason is open, it launches an alarm. Yeah, this just the Raspberry Pi with a little camera and an algorithm that detects the the silhouette of chickens when they get too close to the door. Yeah. Which is super simple to use case ever. It's it was a very good solution to prevent my chicken of running onto the street. So it starts small, yeah. Would it help to run a chicken farm?</p>
<p>36:18</p>
<p>No. That's</p>
<p>36:21</p>
<p>the Think of small things and then envision how you can scale it. And don't be afraid of these 3000 pound gorilla. Sometimes it's just a little little puppy on there is a little bit barking. And so I would encourage you to go to the IoT solution World Congress and figure out what would help you and learn from others. This is a good start.</p>
<p>36:42</p>
<p>So you've inspired me Bettina, How do other people get a hold of Bettina?</p>
<p>36:49</p>
<p>Oh, wow. First of all, I'm to be found on LinkedIn, very simple, Bettina, Rotermund. Search for Siemens, that's very, very easy. And then I hopped around a couple of events from the IoT world to IoT solution Congress in Barcelona. And, yeah, I think in the future, there will be even more because we're planning big things around IoT and digital transformation, Siemens, hopefully will launching in in the spring to summer. And then of course, the best way to interact is Twitter or LinkedIn.</p>
<p>37:28</p>
<p>All right, her name is Bettina. Last name is spelled R O T E R, m u n d. Did I get that right? Absolutely. Get a little comment there. And please go ahead means read</p>
<p>&nbsp;</p>
<p>37:39</p>
<p>lips in English. So</p>
<p>37:43</p>
<p>thank you. Alright, reach out to her get her get you will not be disappointed connect with her out on LinkedIn. Excellent job, Tina. Thank you very much for being on industrial talk.</p>
<p>37:54</p>
<p>Thank you so much for having me was so much fun.</p>
<p>37:57</p>
<p>Cool. Very cool. All right, listeners. We're gonna wrap it up on the other side, we're gonna have all the contact information for it. Bettina, Siemens, and everything else in between IoT Solutions World Congress, put that on your calendar. Make it a note you. It's Barcelona. How can you go wrong with that? Great bye. Yeah. All right. Stay tuned. We'll be right back.</p>
<p>38:18</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>38:28</p>
<p>Alright, that's Bettina. She says her last name better than I do, girl. I butchered it. But nonetheless, you got to reach out to her go out to her stack card. I measure everything in in the area of food and beer, high beer factor. You want to hang out with patina in a big doggone way. Reach out. She has answers. And you can trust her. Did you digital transformation is here. Find a trusted partner, Bettina. She'll set your right. All right again. IoT schools throw Congress is a conference that is in Barcelona. Yep, it's in Barcelona. And it is May 10. To the 12th. This year, put it on your calendar and it's also brought to you by the industrial inner IoT Consortium. Got to find out Gotta educate, alright. Be bold, be brave, dare greatly. Bettina is somebody that's bold, brave and Daring Greatly hang out with her, and you're going to change the world. Thank you very much for joining industrial talk. We're gonna have another great conversation right around the corner.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/bettina-rotermund-siemens-iot/">Bettina Rotermund with Siemens IoT</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Eric Simone with ClearBlade</title>
		<link>https://industrialtalk.com/episodes/eric-simone-with-clearblade/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 04 Jan 2022 15:00:00 +0000</pubDate>
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					<description><![CDATA[<p>On this week's Industrial Talk we're talking to Eric Simone, Founder and CEO of ClearBlade, Inc. about "The obligation to making technology simple and consumable for the masses".  Get the answers to your "Technology" questions along with Eric's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/eric-simone-with-clearblade/">Eric Simone with ClearBlade</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/0d549c4f-a5ee-4859-b37b-b312b3ac7082"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're talking to <strong>Eric Simone, </strong>Founder and CEO of ClearBlade, Inc. about <b>&#8220;The obligation to making technology simple and consumable for the masses&#8221;</b>.  Get the answers to your &#8220;Technology&#8221; questions along with Eric's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>ERIC SIMONE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/ericsimone/" target="_blank" rel="noopener">https://www.linkedin.com/in/ericsimone/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/clearblade/" target="_blank" rel="noopener">https://www.linkedin.com/company/clearblade/</a></p>
<p><strong>Company Website: </strong><a href="https://www.clearblade.com/" target="_blank" rel="noopener">https://www.clearblade.com/</a></p>
<h2>PODCAST VIDEO:</h2>
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<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
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<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener noreferrer">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener noreferrer"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>software, building, infrastructure, industry, eric, 29th annual, company, ibm, selling, people, systems, masses, mainframe, late 80s, work, assets, fluke, iot, technology, industrial</p>
<p>00:00</p>
<p>On this Industrial Talk, we are broadcasting from the 29th annual SMRP conference in St. Louis. And we are talking about making technology simple, frictionless and available for the masses. Let's get going.</p>
<p>00:19</p>
<p>Welcome to the Industrial Talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hardhat grab your work boots, and let's get</p>
<p>00:37</p>
<p>right once again, welcome to Industrial Talk the number one industrial related podcast in the universe. And I don't think I'm overselling that and we are broadcasting live from the 29th annual SMRP conference here in St. Louis, Missouri, wonderful venue, incredible. If you want to educate yourself, you come to this thing in the world of maintenance, reliability, asset management, and now we're throwing in technology in a big way. Big time. I want to thank Accruent and as well as Fluke Reliability. If I go up to their handy dandy website, I'm going to find a couple of things here is Fluke Reliability provides maintenance and reliability professionals, but data to do the job asset by asset, wherever they are, try to argue against that one, you cannot do not come to me and say I can argue that. And then of course Accruent. There. They're about real estate. They're about facilities are about asset management, of course, gaining insights to transform how your organization manages its physical resources. You need that they're great company. Both are great companies, great people, great solutions, no fuss, no muss, find out go to their website, you will not be disappointed. Alright, I'd say. We've got Eric Simone. ClearBlade is the company. You're the founder, right? I am. You're the bigwig.</p>
<p>01:52</p>
<p>Yeah. Yeah. You know, I like to pretend</p>
<p>01:56</p>
<p>he's smarter than me, which is pretty much everybody. And we're going to talk a little bit about modernizing in the infrastructure with intelligent assets, which is pretty doggone cool. But before we go down that road, because I'm going to geek out on that, give us a little background on who Eric is.</p>
<p>02:12</p>
<p>Sure. So, again, Founder CEO of ClearBlade, we've been at this since 2007. So we're not a young company, but we're not old. And prior to launching ClearBlade to focus on intelligent assets and edge computing software and, and IoT stuff, right, but I had a career at IBM, a couple of stints at IBM did some of the deal, Michael, I did not know I was I was a Michael was probably in grade school. When I started my career at IBM in the late 80s. I started off doing Air Traffic Control programming, no way. The DC area on mainframes. So it was a I was a young mainframe, were back in the late 80s. And then I spent a couple of years there, I did a stint at Johns Hopkins Hospital, I get to build patient intake systems as a 23 year old back in the day. And then I rejoined IBM in the Chicago area and sold was an engineer and sales engineer a client server software. So I saw the transition from mainframe to PC. And then in 94, I decided to leave the corporate world and move to the Bay Area and and do my first startup called compete, which we sold to a public company called efficient compete compete Incorporated. Yep. You had that compete. Competing corporate. That's great. Yeah. So it's, it's now proficient here in St. Louis. And that was a very, that's what moved me from the Bay Area to Texas. And and as of a week ago, I moved from Austin, Texas, back to my hometown of Libertyville, Illinois.</p>
<p>03:49</p>
<p>Good move. You wanted to do that? Yeah, I</p>
<p>03:51</p>
<p>did a number of reasons family, their sporting, sporting, and I wanted to put my kids into the same high school I graduated from, so they could get the true Breakfast Club experience. Many years later.</p>
<p>04:06</p>
<p>Yeah, that's pretty cool. Yeah, yeah. The first one. All right, let's do it. Let's venture into this. One of the themes that I like that you constantly and we're gonna we'll talk about it that you constantly sort of harp on in a nice way. Not a bad way. But it's, it's your obligation. You, as a coder, you as a programmer, you as a creator of systems, you're obligated to simplify. Yep, you're obligated for the end user to be able to achieve what they need to achieve without the fuss or muss because I would imagine you know that if it's hard, I'm not using it.</p>
<p>04:42</p>
<p>Totally true. I've seen it my whole career. So I used to be a programmer. Let's put like that. If you call me a programmer, my engineers here that don't laugh. But you know, I know enough to be dangerous. I know enough about what I've been through. Going from mainframe to PCs to the cloud. Bay Area craziness. And one thing that I've learned is we've got to make technology consumable by the masses. Yeah. And IoT specifically, has been, it's such a buzzword. And it's such a movement, it's real. And it's really difficult. And we have got to put software in the hands of the professionals on the plant floor. maintainers on the railway, right? In the buildings, that's not intimidating. It just has to be intuitive to use, and they shouldn't have to learn anything about coding or any of this technology example,</p>
<p>05:35</p>
<p>when, when I started this, you know, media thing, and I did it out as a result of trying to gain attention from my other company. I was concerned, I was nervous, because I just know, I'm entering into something that I really don't know. And then I was just surprised at how easy things were. And and, and I recognize and realize that there are just companies, they recognize nurses are saying, hey, for the masses, that's where the, that's where the value lies. And so and it is drag and drop, whatever, you know, you're not going to get yourself sideways. And</p>
<p>06:08</p>
<p>it shifted to in my mind just just a few years ago, actually, really 10 years ago, because as an engineer as a computer scientist, right? I sacrilege to say you don't need to code, right, right. To me, it's like, of course, you can't do this without coding. And I was a proponent back in the day of these visual drag and drop builders PowerBuilder, visual age was IBM's. And I built a whole business on that. And what I learned from leaving IBM and building that first business was, this stuff was great when I was demoing it around Chicago, right and selling it. But now that I have to use it at scale and these big projects, it doesn't work. Yeah, it really and this is why you don't see these tools again, right. And I actually see the industry making the same mistake for low code like, so no code is is a little bit different. It's not drag and drop and use these specialized tools. It's fill out a form and use, like, if you were to buy something on Amazon, you enter your credit card information, right. That's what no code means. It means I'm typing words to say things like, allow the farmer to say turn on fan when temperature in greenhouse 16 is above. Right, right, right. Yeah, turn up 75 degrees, or whatever. And they're just typing that in. Right? So it's natural language, usually language,</p>
<p>07:28</p>
<p>natural language. That's pretty tough. And cool. Now, you're going to touch upon a subject matter that I'm quite interested in, is because we have all this buzz out there about industry for Dido and digital journey and blah, blah. And and one of the areas is just infrastructure. Yep. That is, it's like, you know, that is a business that's been around forever. And it's just, you know, we've got assets that are 70 years old, what are you thinking? And I don't I don't have an answer of how you do that.</p>
<p>08:01</p>
<p>Very carefully. Yeah. Well, one of the reasons we focus on infrastructures, because that's what the the industry led us there. Right. So as we started selling our software, we were selling into industries like rail, yeah. Big iron, right? into building facilities, into aerospace into agriculture, right. And so when you start looking at the definition of infrastructure and critical infrastructure, it's things like energy, water, transportation, agriculture, right. So so when I looked at those boxes, like, okay, that's, that's broad enough for our software. I mean, there's a lot of criticism, sometimes you get for thinking broad and having that vision, you can't possibly attack all these industries at once. What if the software's not industry specific and customizable enough for any of these industries? And then you go work with the partners that know those industries, know those customers? That's, that's our go to market strategy. And that's what we do.</p>
<p>09:07</p>
<p>When you say that you're going to work with these partners who are partners, like what do you mean by partners?</p>
<p>09:12</p>
<p>So great question. People who know their customer, who know how to bring the best technology to bear both hardware and software, but are building bespoke solutions over years of development, their trusted advisors that know your manufacturing operation or know your rail operations, or know your aerospace operations. So when they know about our company ClearBlade, and they said, Look, we can combine ClearBlade software with the sort of sensors and gateways and it can stream data into your ERP system, your your enterprise, your enterprise systems, right, right. And then we can give them results in a matter of weeks or a couple months by configuring Software as opposed to building from the ground</p>
<p>10:02</p>
<p>Great stuff, don't get me wrong. Okay. So I'm just my, my, my head is swimming, because let's take, let's take utilities, let's take the infrastructure of utilities, there's a lot of a lot of things happen in there. And a lot of people are talking about it. And I think to your point, I think there's a gap and the gap is people that really know what the problem is. And really leaning on that there are just companies that are out there saying, Yeah, we're going to be doing this and we throw it out there. But do you really understand what's going on?</p>
<p>10:39</p>
<p>We don't, I'll tell you right now, I've got customers, that their, their full picture of what they want to do doesn't really get revealed to us until later. But what the partners know, they're, they're playing in their mission. So so we are, we are a vendor of software, right? You should, we shouldn't be in there directly selling anything, we should be working with a partner. And to to understand that bigger mission, right? If working with a utility specialist that understands what they need to do to modernize their existing infrastructure, and then applying the right software products, and hardware products to that solution. We've got great examples, we can tell you all of the reasons why our edge compute or IoT or AI is fantastic. But without that specialist in the middle, you're going to have we're going to struggle, because you've got to be able to identify what the business</p>
<p>11:39</p>
<p>and you know it, this is human right here, if you lose credibility, if you don't have that, that, that that subject matter expert, whatever, that individual that has the street cred that understands that business, and you come in and you you go round that individual, yeah, you're gonna screwed up and and then all of a sudden, whatever strategic initiative that they want to do, it's just thrown it's like, this is This is bull.</p>
<p>12:06</p>
<p>Yeah, you got it. And I'll tell you, our biggest challenge is, people that make their money, building things paid by the hour, not saying these companies are bad, but there's a lot of people out there building the same wheel over and over and over again. And they make a lot of money doing that. And there's internal fiefdoms in these companies where look, it's really cool to go build an IoT system, because that's your, you're an engineer, your software engineer, this is what you're paid to do. But it's not the most efficient way to go about doing but</p>
<p>12:39</p>
<p>that is been the point, especially with the infrastructure companies, right? They have these these, you know, patchwork type of legacy systems that it's like, yeah, I got that one, oh, I bought that one, they sold this, and they don't talk together, and then all of a sudden, you're trying to figure out what to do. And that's it. It's just, and that's just one organization over here that has a different set of</p>
<p>13:01</p>
<p>oh, it's, it's so so going back again, in time, which I love to do, you go to the late 80s, right. And one thing I learned is these enterprise systems, they don't go away. They, these are major investments from these companies, they evolve, right? And you better know how to work and play nice with those big systems, and be a valuable component. So play nice with others other software, other hardware, and be that flexible, flexible piece of software that can tie this stuff together. Yeah.</p>
<p>13:34</p>
<p>That's, that's where it's at. That's where it's at. And if you have any of that strategic to you, let's just put it this way, the infrastructure, the world of infrastructure has to do it, there has to be some way of strategically transitioning, it's not going to happen overnight. It's going to happen. Well, who knows, right? Just gonna have a lot of people.</p>
<p>13:53</p>
<p>And I'll tell you intelligent assets, right? That's a term that we use, that is focused on the operator, the maintainer, the business person. And that's a shift for us. Because we were selling to the technology, people look here, here, your picks and shovels, before the pandemic. And then what happened during the pandemic, is the customers that continued to buy, were buying in buying the value of intelligent assets by adding sensors into their operation, adding edge gateways in but using our intelligent asset system. So when we looked at the future, which looked pretty bleak a year, year, year plus ago, right, so let's go double down on that and make our intelligent assets system better and really focus on the end user, not the IT department and the developer. Now, of course, we can't cut those people out. But we already built for them. So once we built this application over top of it, to work with the people that run the run the machines right out in the field, then And they started using it, then it starts getting involved say, wait a minute, what are you using here? Oh, let's open it up and do more and then we give them that capability to so we just go in in a different manner. Now</p>
<p>15:10</p>
<p>see, and I like that because that is really where the rubber meets the road are the operators are the one that keep the assets running and doing whatever they have to do. And they do a great job.</p>
<p>15:17</p>
<p>Well doesn't happen. Software nerds, right. So we there's so much to build. We shouldn't be building it all. There's other high level things to do with AI and ML and other stuff. So upskill that stuff, right?</p>
<p>15:29</p>
<p>There's a lot out there it is. I don't know how you guys keep up with it. Even I get it's never boring. It's never boring. How do people get ahold of you?</p>
<p>15:39</p>
<p>Eric Simone at ClearBlade.com e si, m o ne. Okay, good.</p>
<p>15:45</p>
<p>Oh, you don't have a.in there. No dot between Eric and somoni.</p>
<p>15:50</p>
<p>You know, the dot gets scraped away anyway with the server. So it's actually meaningless. That's it. That's it. Technically it is. No matter. Just so you know. You can put as many dots as you want in there.</p>
<p>16:06</p>
<p>Make a note of that listeners. The dot doesn't matter. The dot doesn't matter. Was that on a bumper sticker, the doc doesn't matter. I love it. Wonderful. Thank you very much for being on Industrial Talk. By the way. You did a great job at the roundtable. dealio SMF. Be</p>
<p>16:21</p>
<p>glad to get moderators.</p>
<p>16:24</p>
<p>Oh fest right here. All right, listeners, don't worry, we're gonna wrap it up on the other side. After the break, we're gonna just make sure that you get get the right information about Eric. And if you need to get a hold of them kind of get on you. We're not going to be disappointed. I'm just telling you right now, you're not going to be a disappointing</p>
<p>16:38</p>
<p>answer as many dots as you want in there. Yeah. Because the server doesn't</p>
<p>16:41</p>
<p>care or whatever. It doesn't care. Dot person. All right. Stay tuned. We'll be right back.</p>
<p>16:47</p>
<p>You're listening to the Industrial Talk Podcast Network.</p>
<p>16:55</p>
<p>All right. Eric, smoke, thank you very much for being on Industrial Talk. And we were broadcasting from the 29th annual SMRP conference. Booth is in your pipe and smoke it. We've got to make technology simple. We've got to remove the friction. We've got to make it available to the masses and put it in the hands of the operators. And that is a must if we are to succeed in this digital transformation world that we are venturing into. We can't put any roadblocks in the way that's Eric Simone. Reach out to him LinkedIn also thank you to crew and as well as Fluke reliability for your sponsorship. Go out to their both websites. Great company, great people, great solutions, solving problems. accruing Fluke reliability, make it happen. happen. All right. Be bold, be brave, dare greatly hang out with people like Eric. Be bold, be brave and daring greatly. You're gonna change the world. Alright, we're gonna have another great interview from the 29th annual SMRP conference shortly</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/eric-simone-with-clearblade/">Eric Simone with ClearBlade</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<enclosure url="https://podcasts.captivate.fm/media/617fe6a6-0d51-445f-8b71-58acd57f9033/eric-simone-interview.mp3" length="25156820" type="audio/mpeg" />

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		<title>Jerry Gootee with EY</title>
		<link>https://industrialtalk.com/episodes/jerry-gootee-with-ey/</link>
					<comments>https://industrialtalk.com/episodes/jerry-gootee-with-ey/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 02 Dec 2021 14:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/jerry-gootee-with-ey</guid>

					<description><![CDATA[<p>On this week's Industrial Talk Podcast we're talking to Jerry Gootee, Global Advanced Manufacturing Leaders at EY about "Innovation in Action that solves real problems making our lives better".  Get the answers to your "Manufacturing Innovation" questions along with Jerry's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jerry-gootee-with-ey/">Jerry Gootee with EY</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/8e35c312-7a12-4129-9eef-77c528ab8e30"></iframe></div><p>On this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Jerry Gootee, </strong>Global Advanced Manufacturing Leaders at EY about <b>&#8220;Innovation in Action that solves real problems making our lives better&#8221;</b>.  Get the answers to your &#8220;Manufacturing Innovation&#8221; questions along with Jerry's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>JERRY GOOTEE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jerry-gootee-181a01/" target="_blank" rel="noopener">https://www.linkedin.com/in/jerry-gootee-181a01/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/ernstandyoung/" target="_blank" rel="noopener">https://www.linkedin.com/company/ernstandyoung/</a></p>
<p><strong>Company Website:</strong>  <a href="https://www.ey.com/en_gl" target="_blank" rel="noopener">https://www.ey.com/en_gl</a></p>
<p><strong>Nottingham Spirk's Company Website: </strong><a href="https://www.nottinghamspirk.com/" target="_blank" rel="noopener">https://www.nottinghamspirk.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Jerry Gootee with EY Talking Innovation" width="500" height="281" src="https://www.youtube.com/embed/BvAzoW8PweQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener noreferrer">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener noreferrer"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>nottingham, jerry, talk, digital, industrial, rotunda, shop floor, people, client, product, absolutely, data, call, thinking, solve, companies, place, interview, world, real</p>
<p>00:00</p>
<p>Hey there, welcome to industrial talk. And thank you very much for joining. You're asking yourself, Scott, where it's that inspiring introduction that that music that gets me going and wanting to learn. Well, Fear not. And it's going to happen. We were very fortunate to interview live at Nottingham, Spirky. Why? And that is up in Cleveland, Ohio. You might have heard just telling you if you haven't, you might have heard Mr. John Nottingham's interview. Now, if you haven't, go out to industrial talk, and definitely download that particular interview because he's inspiring. He wants our lives to be better. And he's doing it and and team Nottingham Spirky wire making it happen. So go out. Look for Mr. John Nottingham's interview. This is the EY side. This interview coming up is the EY side. Jerry go t is the gentleman. And he's every bit as passionate about solving problems delivering solutions. Me personally geeking out on this stuff. We had a great conversation. So anyway, again, not in Habsburg II, why? Cleveland, Ohio. I mean, at least go out to their website. I'm telling you, you'll be dazzled by it. So thank you very much enjoy the interview.</p>
<p>01:24</p>
<p>In a hurry because the drinks are coming on</p>
<p>01:27</p>
<p>the scene. He just walked on the intro that Jerry did this guy. We're not backing it up. That's Jerry Enzi, you can tell it's gonna be a great conversation. So I just walked on my gun.</p>
<p>01:37</p>
<p>industry focused trends while highlight men and women who keep the world moving. So good on your hard hat, grab your work boots, and let's</p>
<p>01:46</p>
<p>Alright, welcome to industrial talk. Yes, Jerry's with us. He is going to be chirping a lot about what's happening here at this incredible Nottingham Spirk location. But you remember, this is the number one industrial related podcast in the universe that celebrates industry professionals such as yourself, you're bold, you're brave, you dare greatly innovate like nobody's business. You're solving problems. You're changing lives, and you're changing the world. That's why this platform industrial talk is for you. That's right, Jerry. Sky. Cracking Are you born out now?</p>
<p>02:20</p>
<p>I'm ready. I'm ready. I feel like I'm going to a football game. I can't wait. Let's do it.</p>
<p>02:24</p>
<p>That's what, that's what industry is all about. We've got to make sure that we bring the energy because you guys are really doing a lot of great stuff out there, man. I'm telling</p>
<p>02:32</p>
<p>you. Absolutely. We are. Thanks for being here. By the way.</p>
<p>02:35</p>
<p>Are you kidding? I mean, I couldn't. I didn't sleep. Well. Last night. I was gonna I was gonna lie and say I was here last night, which I was and was able to tootle around which is great. I didn't. I didn't. My expectation was well, it was an expectation. But it's your past in a bit. Like, like, way above if you're out on video. I'm going above the camera right there.</p>
<p>02:58</p>
<p>Wow. Thank you for that. That's awesome. It is it's pretty cool. Come on you blow people's necks. Just blow this blow their socks. So</p>
<p>03:05</p>
<p>when they come through the door, man, there's like, I know that. I know that. I know. Are you kidding me? That too? Oh my gosh. Alright. Enough of that. Yeah. Give us a background. Yeah. Give us a background. who you are.</p>
<p>03:17</p>
<p>Well, listen, I couldn't, couldn't be more excited about being here. I'm Jerry goatee. I work at EY. So the love of my life. This place is also a labor of love. By the way, the white Nottingham Spirk innovation hub. been with the firm for 31 years. I've done a lot of exciting things. But nothing more impactful and rewarding than this place. I mean, this place is about helping companies grow. I know you're trying to get a question. I mean, oh,</p>
<p>03:39</p>
<p>no, no, I'm breathing. Yeah, I'm breathing. That's I'm, I'm I'm geeking out on this conversation. I'm just breathing out. Don't mind me.</p>
<p>03:48</p>
<p>Yeah. Okay, Scott, just jump in anytime you like. You know, so what, what's unique about this place, you know, there's a whole bunch of place you can go to and industrials and manufacturing go to and, and, you know, have see client experience centers see innovation hubs, see innovation centers, all kinds of names, right. But what's unique about this place, and you can be inspired by the way you can be inspired, there's all kinds of cool places, all kinds of toys, I call them candy stores, right? All these whiz bang technologies. We have we have that. Okay. And we want people to see that.</p>
<p>04:22</p>
<p>However, you have a lot of, we have a lot of</p>
<p>04:25</p>
<p>a lot of, you know, what's really unique about this place. If I go back to real life client experiences we've had is we have that but then we can actually take a real client issue. And we can then go as I like to say, we go down the basement actually make make stuff we can actually make physical stuff and make digital stuff. That's what's really unique about this, right? It's one thing to go be inspired and have to go back to your real world and say, Oh, great, but I don't have that. And I have this I use this technology. None of that works. It's another to come here and say, Oh, wow, they have all these digital applications. And that's actually on SAP. We have SAP here Wow, that's on PTC, we have PTC. And oh, by the way, we have a hodgepodge of technologies here just like all of our clients. And downstairs, we kind of have a brownfield and upstairs here we're kind of talking about new and a Greenfield. So we have all those different different, you know,</p>
<p>05:17</p>
<p>when When, when, when we arrived, the rotunda, it's, it's, it's big it is, and it does take your breath away. So you're saying, Okay, what is this place out? So there's the rotunda, you go, wow, it is different. And then you take the journey down, and then you just keep on going down. And and what it's like 60 60,000 square feet. 66,000 square 66,000 Square feet. Wow. Yes. Of just innovation of just</p>
<p>05:46</p>
<p>Yeah, real. Real. Yeah. Real meat, authentic. I call it authentic innovation, because you can actually see real outcomes like wow, this actually got innovated, put quotes around it here. And here's the real product, they got created a real digital app they got created. And here's the 18 month journey that got us there. Yeah. That's why everybody loves people love the stories, the physical space is great. But then the real life stories, the outcomes and how we got there, that's what people want to know.</p>
<p>06:11</p>
<p>See. And what's interesting, this is what, what I realized here, and I've had a number of conversation is it's not a slam on anybody. Please, please, please, please don't come texting me or whatever. It is the fact that it Israel, you see tangible results. You see, the solutions. You see, it's right here right now. It's not vaporware. It's not interesting thinking, right? It's it's real. Exactly. And the process is solid of how you get it from that idea, all the way through to the market. And then do it again.</p>
<p>06:48</p>
<p>Exactly over and over and over again for and I'm sure Mr. Nottingham bragged a bit about 95%. I always do it over under you know how many times he typically says it over understand normally how many times he said it.</p>
<p>07:01</p>
<p>But again, another way to bring</p>
<p>07:04</p>
<p>that helicopter in it probably so it's for you. Right? Probably. So you're that big</p>
<p>07:07</p>
<p>of a deal. Going to get Yeah, yeah. No, he he said 95. Yeah. And then he also said, the 5% is what? What does he say with about the 5%? Well,</p>
<p>07:18</p>
<p>5% is what typically, that's that's what company success rate typically is for r&d, right? Billions n and if 5% successful, the other 95 is not</p>
<p>07:26</p>
<p>but the success of what now, you know, Nottingham's work, and why what is being delivered here is that you take it from cradle to grave. Exactly. And that is that's the secret sauce. It is the secret sauce. Because there's a lot of challenges. It's one thing to say, Hey, I got a mic. It's great mic, fine. But how do you do it? How do you make it? How do you how do you scale it? What do you get? How do you get it out to the market? Right? How do you source it? All of that stuff is impressive. It is very impressive. Why is it important for you? And why to be here?</p>
<p>07:59</p>
<p>What's the future? Right, this is we're looking forward. And that's what's cool about this place. You know, a lot of folks, you know, obviously for a long time, 100 years plus Ey has been phenomenal at doing audit doing tax work. You know, doing diligence work, financial work, we continue to love that business and bring a lot of value create a lot of value for clients. This place is about looking more forward, right. It's about what's your next frontier of growth? What's our next frontier of growth? How are we going to help companies to you know, take that next? You know, take take, take the next hill right, the next? What's their next big agenda, if you will. And that's why we're so excited about this place is, as I shared with you earlier, I think we're off off, off camera Off mic, if you will, is chatting we just chit chatting so why sir? Where were we so excited about it? Trains dollars being spent every year? Lot of it some depend on what you read? Yeah, 80 to 90% of it actually isn't creating the result that people are expecting. So what it is at me look at, I can even share with data sources there. It's a huge number. So something's not working right now. There's some additional insight needs to be brought to the table new way of doing new way of thinking. And that's what this place allows you to do create a chi i like to call it concept to market, right? You know, from a great idea all the way through to designing it all the way to engineering to prototyping, but but again, now we're adding to it is this connectivity element, right? And data, you know, what's the importance of data as it relates to a new concept and a new product and a new, you name it piece of equipment, you know, what role should data play? And then once I have that data, I can't tell you how many clients have said, Hey, we're all in on connectivity. We've spent a bunch of money, we've added greater connectivity or products. We know what we can't charge for it. We're not making any we're not we're not actually getting any value. We've added that element of connectivity, but we haven't adapted our business model yet. to actually benefit from it, many organizations are struggling with as well. So you can come here, you also can take that business model, you know, challenge on as well, there's so many different things that you can do across the spectrum.</p>
<p>10:12</p>
<p>And we spoke about this offline. There, there is a need for companies to be engaged. That's one to, to my challenge is to find that trusted resource to say, I have all this data, I got a data I'm collecting data, Leila data, it's a tsunami of data. Yeah. But I have no idea how that data is going to bring me value to make my business better. And my bottom line, right. But you could theoretically, theoretically, you could come here physically, and have a conversation and say, this is the data. Yeah, I got this manufacturer amount, blah, blah. But whatever the story is, yes. And be able to have that conversation with you.</p>
<p>10:48</p>
<p>Yeah, more than a conversation, we can actually show you some live use cases on how we sort of solved it. For other companies. And similar with similar situations, right? It's really, you know, show me something, right. I mean, I got lots of folks that tell me and talk to me and tell me why data is great, and what they can do for me. But here you can actually come, we can likely pull up three or four very specific use cases are on point and say, here's the here's the journey that we took this client on. Here's, here's here were the pain points. Here's the problems we're trying to solve. And here's the outcome. And here's how we got there's the process that we used. That's what's different.</p>
<p>11:22</p>
<p>It's real. It's real. And I do like that. Now, let's talk a little bit about COVID. Right? I believe me personally, I could be completely wrong, and I'd feel comfortable being wrong. Anyway, pre COVID. We were bringing our became maybe our C game. We talked a lot about digital transformation. We said yeah, that seems like it's great. COVID hits. It's a slap upside the head, no doubt about it. I believe that COVID has created a more collaborative environment because people are searching for solutions. Yeah, we got the bad stuff. But I'm not talking about that. But I think the good stuff is like, I got to come to a Jerry and say, Jerry, I need help. Yes. And I have to have this conversation. I'm not sitting here with my, you know, cards close to my vest. And I'm not, no, I'm willing to collaborate. I'm willing to venture into the innovation space. So that's what I think.</p>
<p>12:19</p>
<p>Oh, absolutely. We're seeing it over and over again. Because if you're not doing it, your competitor is right. Yeah. I mean, yeah, you know, I would say a lot of progress, you know, has been made, and had to be made. I mean, you think about you think it's something right now we're on video, but, you know, a lot of times where zoom, we're on teams. Yeah, I mean, I think about just simple stuff, like pre COVID. Very few of our calls, global calls that we had as a team, or our meetings with our clients would have been video. Now all of a sudden, they're all video. And oh, by the way, when you decide you're going to do a phone call, and you don't get on video, everyone's like, where's Jerry? Why is it Jerry on video? It's think about, like how quickly it happened. Right? Right. And like when you want to, you know, get your, you know, whatever it might be your burrito in the evening, you know, now you go on the app, and you order that burrito, you don't think twice about, I'm going to go pick it up, they're going to deliver and I'm going to walk into the restaurant, it's all gonna be, you know, me touches. Well, the same thing for manufacturers, right? I mean, now, if you think back, you know, when this whole thing got started, people were scared to death of having third parties into their operations onto the shop floor. That's true. Right. And so what had to happen? Well, we had to start thinking about remote, you know, doing in servicing? And you're in the maintenance, right? Yeah, how do we actually start to do remote maintenance, right. And one way to do that is through digital connect, and getting getting more connected, right?</p>
<p>13:43</p>
<p>Edge cloud, you got IoT, whatever it might be. It's, it's transformative. And what I see and what's interesting in when we talk about maintenance space, is that we get to the point where the data, I'm collecting data, the data is it has knowledge in it right? And I'm gonna, I'm gonna analyze that data through whatever parameters or whatever AI, whatever that tool is, and then be able to say, hey, there's a trend that's taking place on that asset, it's remote, bring this, that and the other thing just because, well, that's what you need to bring, because that's what the failure mode say, Go on out there. And it's so efficient. And so your, your asset uptime, through data analytics is is improved, because that thing's not going to fail. Because it's notifying you, you get out there and maintain it. Boom, backup. Amen. Amen. And that's it. That's across the board with manufacturing in general. Absolutely. greater capacity and so on and so forth. Yeah, absolutely. Where do you see it going? Where do I see it go? Where do you see it going? greater adoption. What what I mean, it's still there's a lot of people thinking that it's it's it's more buzzword ish. Yeah. Hey, digital twin. Hey, cloud. Hey, clouds, a little bit more able to sort of like yeah, I say pictures to the cloud. They get that I got that right. But it edge IoT data analytics AI may Where do you see all of that going? Is it going to be real?</p>
<p>15:06</p>
<p>Absolutely. I'll just tell you we've had, you know, at this point, we probably had 25 to 30 companies. And granted, we just launched, you know, two and a half weeks ago, but we did a lot of pre launch activity. Right. And I can talk about it. Oh, great, wonderful.</p>
<p>15:22</p>
<p>He doesn't go ahead but you go right ahead and ride his coattails because Yeah, well, hotel</p>
<p>15:26</p>
<p>is a good is a good hotel. And I'll tell you that, that every, every company that came in here was was was talking about disrupt disruption. Okay, now we're gonna get the digital. Yeah, yeah. But it all it all sort of starts with disruption. Right. So I can't tell you and since we're talking about industrials, and manufacturers, which I love, at least half of them said, hey, my product portfolio hasn't changed in 50 years. Many of them said, for the most part, we make this this product, it hasn't changed in 40 or 50 years. But oh my now I look at electrification and the impact it's going to have, depending upon what you know, where you are in the supply chain, right, many of the big industrials are tied to you know, combustion engines, some form or fashion, right? When you look at ESG, and you look at sustainability, you look at their products, they're thinking, Oh, my, you know, this is real, this is going to happen, we're gonna have to rethink impact we're having on the environment. It's not just a, you know, a lot of you know bantering, it's it's happening and products are changing. And regulations are changing, right? Yeah, there's like one thing after another, almost every industry has something incredibly disruptive, that is right in front of them. And because of that, they're saying, Okay, we have to think differently. And I love the saying of it's, it's more about why not versus why. So it's, it's, you know, why can't we go do that? Why shouldn't we go do that, as opposed to for the last 40 years, it's like, hold on a second, we got a good thing going, why we need to change this. So</p>
<p>16:58</p>
<p>that that that speaks to the culture you're absolutely spot on. And there has to be that shift in culture that shift in thinking yes, to be able to begin to embrace this, whatever this is.</p>
<p>17:09</p>
<p>Exactly. Exactly, exactly. And then if, you know, I'm sure Mr. Nottingham talked about the customer, right? So you know, who is the customer, it's a customer, it's a consumer, it's, you know, it's a it's a distributor, it's a wholesaler, it's, you know, especially in this b2b world, all of that is in major disruptive situation right now, right? Everyone's trying to they're trying to get closer to customers? And how are they going to get closer to customers or getting closer customers by having their products be more connected? Yeah, right. And in spot and, and, and once you have that, if you think about that's worked with the membrane, that's where it starts, now of a sudden, you understand the products got to be smarter, they got to be more connected, they're going to be providing more insights. Now, all of a sudden, I got, I got more informed more intelligence, as you said earlier, and then that's going to be that's going to drive smarter supply chains, right, I can see social media, you know, someone big, and a movie star, or someone is touting some particular product, and I haven't I have I have, I'm in the supply chain of that product. You know, in today's world, what happens? The product goes nuts, everything sells off the shelf. And a month later, you know, everybody becomes</p>
<p>18:15</p>
<p>a supply chain expert, because they can't get that dog gone. Toilet paper?</p>
<p>18:20</p>
<p>Like, where's it gone?</p>
<p>18:24</p>
<p>Now, if you have the ability to see, okay, hold on a second, we're actually, you know, monitoring what's happening, all these all these different, you know, sources, not just the equipment, yes. But social media. Yeah, everything else. Now, all of a sudden, I know something's coming, I can get ahead of it. And I can start producing it ahead of time. And I can take full advantage of that opportunity. So you know, that insights from products, obviously going to drive a much more improved operation, and our ecosystem of partners. That's another that's a whole nother, as we get into all the way down to the shop floor, right? And making sure that I'm utilizing that capacity in the best way possible. So is it going to happen absolutely is going to happen. It's going to happen faster than we could ever imagine. So with</p>
<p>19:05</p>
<p>that said, how do you how do you consult or work with a client that is seeing this out there? Yes. You just rattled off? Oh, just the world is changing. We like it or not. Where do I start? Yeah. Well, that's quite like, what's my first step? What? Can I incrementally go through this process? Like, it's like there's a low hanging fruit?</p>
<p>19:27</p>
<p>Yeah, absolutely. You can. I mean, there's, you know, the first thing you need to do. We have, we call it the digital transformation playbook. And it's okay. And it starts with, you know, assessing sort of what what your current maturity is, seeing where you have gaps, and understanding, you know, where might we plug in some of these digital capabilities to close some of these gaps that we have today. It's almost like you and I think we were off. We were offline or today I said, many organizations will say, digitize and solved anything for me. Right. Okay. And then as soon as you say, Okay, well give me what is the biggest thing that needs us off? And they'll describe something to me. And I'm like, okay, great. That's here's the digital application that would solve that. All of a sudden, they're thinking about digital a whole new way. Okay. Now, again, there's some foundational elements you need to have, yeah, Dane, that no doubt about it. But I think the best place to start is, what are the biggest problems that you have today? And are there digital capabilities that we could leverage today to solve those those bigger biggest issues you have? And then from there, that becomes a platform toward a broader transformation?</p>
<p>20:41</p>
<p>Yeah, and I don't know how you can. I mean, we talk specifically many people talk about the resource challenges. Right, and and how do I get people? Yes, in my organization, to do what I need to do. And that is, from my perspective, there is a need to be able to market and recognize that digital transformation. What we see here in action, yes. is really a wonderful career. A Absolutely. And and it's not just your dirty jobs, whatever it is, it is a spectacular career. You're and I I think that that has to also be a part of that. Absolutely. It's hand in hand. It's,</p>
<p>21:23</p>
<p>yeah, there's a talent agenda. There's also a leadership agenda, too, right? That goes along with it. Yes, yes. So So everyone's quick to say, hey, there's not enough talent. But</p>
<p>21:32</p>
<p>you bring up another point that has to be addressed.</p>
<p>21:36</p>
<p>I always say there's this huge gulf between the 38th floor and the shop floor. There's a lot more sort of capabilities. Many companies actually invested in the shop floor and a lot of these technologies we're talking about, but this translation to how does it show up in the p&l? Or how's it going to show up in my finished? Yeah, that hasn't met that hasn't hasn't happened yet. Jerry, how</p>
<p>21:56</p>
<p>do they get ahold of you?</p>
<p>21:58</p>
<p>They call me. They can call me.</p>
<p>22:00</p>
<p>Are you how are you? You call this home? Most of</p>
<p>22:03</p>
<p>the time, I'm here. I'm here. Seven days a week.</p>
<p>22:08</p>
<p>Wow, you are committed. You are a digital committed guy. Man, I'm telling you. This is exciting. Yes. I wish I was you wish I had your hair, which I don't have hair. Everybody knows I have no cap on. I do it because well, it's a personal issue. Anyway, you were absolutely wonderful. Thank you very much for being on industrial talk listeners. We're going to wrap it up on the other side, we're going to be able to provide all the contact information for Jerry as well as Nottingham Spirk as well as anything else you got. You got to make this this has got to be a priority. Put this on your bucket list. When you come to Cleveland. Visit this incredible site. The return to itself is just spiritual. It really is a pipe organ. It's like you walk in rotunda, pipe organ. What is that all about? Alright, thank you very much sharing my job. Thank you very much.</p>
<p>23:01</p>
<p>Thank you for having me. All right. Stay</p>
<p>23:02</p>
<p>tuned. We'll wrap it up on the other side.</p>
<p>23:05</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>23:13</p>
<p>What did I say? Were you gonna I mean, wasn't that a great interview? And what I like about it if we go to Nottingham, Spirky wide, and and not many places, you could say Rotunda. I mean, it is. It is it's a rotunda. And it is impressive. But the reality is, is that they bring things to market, right? They they bring it from beginning to end. And it is inspiring to see them right in the middle of solving problems and making things happen. That's why industry is so exciting. That's why you know books like the future faster than you think. They're right in the middle of it. I'm just gonna reach out to Jerry. And that's g o o t E. Go T is his last name. Reach out find out more. And he's got a major stack card out there. Thank you very much for joining industrial talk people. Be brave, daring greatly. And hang out with people like Jerry. They're bold, brave Derek Redmond Nottingham spurt, and you're going to change the world. Thank you again. We're going to have another great interview shortly. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jerry-gootee-with-ey/">Jerry Gootee with EY</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>John Nottingham with Nottingham Spirk</title>
		<link>https://industrialtalk.com/episodes/john-nottingham-with-nottinghamspirk/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 16 Nov 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/john-nottingham-with-nottinghamspirk</guid>

					<description><![CDATA[<p>On this week's Industrial Talk Podcast we're talking to John Nottingham, Co-Founder of Nottingham Spirk about "Solving Customer's Problems Through Innovation".  Get the answers to your "Customer Centric Solutions" questions along with John's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/john-nottingham-with-nottinghamspirk/">John Nottingham with Nottingham Spirk</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/fb23c475-1e2d-456a-a2a0-9ea622f8f270"></iframe></div><p>On this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>John Nottingham, </strong>Co-Founder of Nottingham Spirk about <b>&#8220;Solving Customer's Problems Through Innovation&#8221;</b>.  Get the answers to your &#8220;Customer Centric Solutions&#8221; questions along with John's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2021. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>JOHN NOTTINGHAM'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/john-nottingham-a359a9a/" target="_blank" rel="noopener">https://www.linkedin.com/in/john-nottingham-a359a9a/</a></p>
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<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="John Nottingham with Nottingham Spirk" width="500" height="281" src="https://www.youtube.com/embed/FUdwODH6poc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
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<h2></h2>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>nottingham, customer, patent, innovation center, obvious, big, problem, innovation, john, sherwin williams, put, digital, location, prototype, product, industry, dazzled, manufactured, scott, real</p>
<p>00:00</p>
<p>This industrial talk podcast was recorded on location at Nottingham, Spirk and E and y or Ernst and Young or just EY. Both companies dedicated to your success focused on the future and solving big problems contact Nottingham Spirk and EY if you have a desire for a brighter future</p>
<p>00:27</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So good on your hardhat grab your work boots, and let's write</p>
<p>00:45</p>
<p>Welcome to industrial talk the number one industrial related podcast in the universe. And I'm not overselling that. It celebrates you the industrial heroes, the people that get it done. You are bold, you are brave. You dare greatly you innovate. You solve problems. You're changing lives and you're changing the world each and every day. And that's what this platform is for you for you. We celebrate you. Alright, we're broadcasting if you've heard the last one we're broadcasting from Nottingham Spirk. You're saying yourself, Scott, I don't know what that is. You will because I'm talking to the gentleman right here. Right next to me. His name is John Nottingham. And he is one of Nottingham sorry, he's not the Nottingham sorry. Let's get cracking. HEY, this is fantastic. Like, I'm telling you, listener, listeners, you need to put this on your bucket list. Big time. Can Can people just come in and see this place?</p>
<p>01:40</p>
<p>By LIDAR? No.</p>
<p>01:42</p>
<p>Well, do I know somebody that can make that happen?</p>
<p>01:44</p>
<p>I promise.</p>
<p>01:47</p>
<p>So contact me and I'll be able to open doors because this is a spectacular, and I mean, spectacular location. For the listeners. Let's just level set real quick here, John, just give us a little I mean, clearly, it's a bigger conversation, but just give us a little background on who you are.</p>
<p>02:05</p>
<p>Well, my partner John Spirk and I graduated from design school, and we both got fortune 500 job offers my parents were so proud. And we turned it down.</p>
<p>02:20</p>
<p>Then your parents are saying what we found</p>
<p>02:23</p>
<p>a garage. And we started an innovation company and our parents said, What are you doing? What is that? We did it? And I never looked back?</p>
<p>02:34</p>
<p>See? So the question is why? I mean, that's not conventional thinking, John, it is not. It's not it. And I guarantee you, your parents are saying we need to what, what you just graduated, and that's a heck of a school. Yeah.</p>
<p>02:49</p>
<p>But But we wanted to do something different. You know, we wanted to do something big. And we had to start small.</p>
<p>02:58</p>
<p>Right? And by the way, if you're listening, that's a helicopter flying over cut, top of us disregard John's more important than that helicopter. So let's listen to John there. But why? What was that inside of you that said, hey, I want to do something because you come here today? Yeah. I mean, you've seen the whole journey. You come here today. It's impressive. Nothing less, nothing short of impressive. Why at that particular time, did you guys say I'm going to go to I'm going to go a different direction?</p>
<p>03:25</p>
<p>Well, we've always created, we were always, we're always building things, always designing things, always innovating things. And graduating, we just kept going. We just kept finding companies that wanted to go on a journey. And create something and and grow.</p>
<p>03:45</p>
<p>See, this is interesting. I had a conversation with a gentleman and and what stuck out and you guys live it here. Yeah, this is what's interesting. You think of the end user, you think of that person over here, that you're going to be designing something here. And you're going to say, hey, I want to solve a problem. I want to deliver something. I want to I want them to get a user experience, whatever that is. That that was was that a typical thinking at the time?</p>
<p>04:15</p>
<p>Yes. So every I don't care what business you're in. You have a customer, right? Yes. Yeah. So</p>
<p>04:24</p>
<p>you, let's put it that way. Yes. Or it's a hobby. So</p>
<p>04:28</p>
<p>the fortune 500 Number one CEO came to visit us. Ask Doug McMillon, CEO of Walmart, and I and he's going around our innovation center. Well describe our innovation center. Oh, yeah. Oh, absolutely. And I said Doug here, you know, you're the number one CEO in the world, largest company in the world. He says, You know, John, if I don't deliver to my customer she wants I'm done. I need innovation. I need something to make her say, Wow, okay, yeah. John, that's your job. I said, Your I</p>
<p>05:10</p>
<p>see this is interesting. Now I can I can rattle off all of the challenges of the pandemic. Yes. And they're out there got it understand. One of the things that I believe as a positive is the, the the need for businesses to collaborate to solve problems to figure out solutions. And one of the things that popped out is the power of that customer. All of a sudden, I can't get my products. And everybody's a supply chain. Expert. And and it's, it's an interesting realization of how important that customer is. And if you're not pinpoint focused on their needs, you're missing the mark,</p>
<p>05:54</p>
<p>part of our secret sauce. And it's so simple. And it's amazing how many people don't do it blows me away with my client partners, I say I want to know your customer. I want your customer inside our Innovation Center, inside our focus room, behind our two way mirror, I want you to see this the twinkle in their eye. I want to see the body language. They may not even say something, but I want you to see your customer. What are you putting your customers now, all of a sudden, now you have a pandemic? HEY, your your your customers freaked out? What are you going to do about it? Here's opportunity. Say every problem. Every every problem that I see is an innovation invention in disguise. Now, yeah, you'll say, I've got rehab 13 150 issued atoms that we have created co created with our with our client partners. 13 150.</p>
<p>06:55</p>
<p>That's, that's, that's spectacular. I don't have one.</p>
<p>06:59</p>
<p>There we go. So you know what? To get a patent, so simple. It's so no, no,</p>
<p>07:06</p>
<p>no, no, no, no, no, you're soft pedaling, because. Okay,</p>
<p>07:10</p>
<p>go ahead. I'm gonna give you this thing. There's only one criteria for a patent. patent claim. It has to be ready for this. Okay. On obvious. That's it. I'm serious. It doesn't it's it's not a good idea. It's not a great solution. It's if it's obvious, it doesn't get a patent. It only gets a patent if it's not obvious. That's it.</p>
<p>07:39</p>
<p>Okay, so I'm wandering the halls here, right? Yeah. And you've got example after example, after victory after victory of just displays. Yes. All excited. It's like, yes, yes. I just I'm dazzled right back. There was one in there. And when you have that definition, it's the baby cradle one, right? Yes. Come on. That's obvious. No, no, it isn't.</p>
<p>08:02</p>
<p>Hold on, hold on. You want to know if the patent is? Yes, please. Okay. It's easy to do a bassinet, right. Right there. Okay. Our client wanted to stick out. So we had to do something on obvious. So okay, what do I do? I have my customer come in a mother. She's gonna have a baby. What are some of the issues that are happening? So we look at the trends and there's one trend that mothers are co sleeping with their babies in their bed? That's not a good, a good idea. But I'm not gonna argue it. That's my customer talking. So what did I do? I did a bassinet that is swiveled on to the bottom Hold on a second. Hold on a second. Hold on. It's brought to the mother's bed. And the side has a spring and the mother can cradle and CO sleep with her baby in her bed and the baby is is comforted and safe. Now listen to this. So we so we got a patent on it. Right? An obvious yes, it's Las Vegas to the juvenile furniture show right? At the end of the show, they have an award for number one innovation at show. Guess which one didn't bang go okay. If you or your significant other is going to a baby shower wants a big deal. Maybe gift. It's the Bassen nest bass and nest an obvious Oh, this thing is the number one bassinet in the country because it's on obvious see.</p>
<p>09:48</p>
<p>So I'm walking by and I see it and then I realize it's like no kidding. Are you kidding me? This is amazing. Yeah, it is. Yeah. So okay, so as we as we venture in so here's the deal. Alright, so I come to you, I'm a business, I'm going, Okay, God, I need your help. You're going to go and you're going to look at my customer, whatever it is like, what do they need? And you're going to have a conversation. It's real. It's like, what are you looking for? What's what's going on? What's your pain, whatever, you</p>
<p>10:13</p>
<p>know, I say, Be careful what you wish for, because it will come true</p>
<p>10:16</p>
<p>in it and see, and that's interesting, because it's real out there. Right? What I am fascinated by it, is that you'd say, okay, got this idea. We go through the prototype, you're starting to design it. Right. Very cool, right? But you also throw in, is it? Is it going to be marketable? Is there a business case around that? Yes. And then all of a sudden, you're gonna say, okay, yes, yes. And then you're gonna say, now we have to modify, or we have to manufacture right? This product. Yeah, you're involved there. Yes. And that's why you have such great success, because it's cradle to grave grave. And it is because you, you take into consideration and this is where I find I'm sorry, I'm sure. You can tell. I'm geeking out everybody. This is just too cool. Right? Where it starts to fail is like, Here, here's your here. Here it is. Now. Good luck with it.</p>
<p>11:07</p>
<p>Now, let me tell you, that's cool. Let me tell you the secret sauce. Don't tell the other secrets. Anybody? Okay. Remember that? 13 150 patents I say? Now, the US government has given 10 million patents? What percentage? What percentage of those 10 million do you think have been commercialized? What percentage?</p>
<p>11:30</p>
<p>I unfortunately know the answer. Because i i I'm very inquisitive. 5%. Baby?</p>
<p>11:36</p>
<p>Yes. 5%? Yes. 5%. That is, everybody knows that number. All right. Everybody knows, like, that's</p>
<p>11:43</p>
<p>common knowledge.</p>
<p>11:44</p>
<p>I got a patent award. I was. I was National Academy of inventors. I got an award from the from the commissioner of US patents, and he's putting the metal around my neck. And I reminded him I said, I said, you know that only 5%? Yeah, I see it. He's like, Yeah, yeah. I said, we have 1300 50 patents. 95% have been commercialized 95%. And</p>
<p>12:11</p>
<p>the remaining 5% are still in the process of getting commercialized yet.</p>
<p>12:15</p>
<p>So So here's the thing. Why is that? Big? Why? Why is the track record of other patents so abysmal? Because they're invented in silos? Yeah, you have an insights group. And that they throw it over the wall, and it goes to a design group, they throw it over the wall, it goes to the engineer that throw it over the wall to the prototype, or they keep trying it over the wall. Okay. And by the time it's at, it doesn't bear any resemblance to where you started. You see him saying, what we do, this is what we do in our innovation center here. And you're looking at it, it's historic Bill, you like this?</p>
<p>12:54</p>
<p>That's a whole nother conversation, because I just look at it. And it's like, all I can think of is how did they get the material in here? How did they, they built it. And then when you go when you walk in the rotunda, whatever you want to come back,</p>
<p>13:07</p>
<p>you know, you know, the return of our innovation center is bigger than the US Capitol.</p>
<p>13:13</p>
<p>Spectacular. That's the first thing I noticed. It's like, whoa, whoa, taking my breath away. I</p>
<p>13:21</p>
<p>know. It's impressive.</p>
<p>13:22</p>
<p>Very cool. So we're second, the secret sauce that gets thrown over the wall, throwing it over the wall.</p>
<p>13:31</p>
<p>We start with a plant partner, they have give me your biggest problem. Give me your biggest opportunity. Just you think it's impossible? On obvious, okay, right. And we put a team together at the very beginning, we have a project manager, okay, the project manager has leads for insights, design, engineering, prototyping, digitization commercialization, and they're all there at the front end all of them. And they very carefully go through a 12 month process to commercialization and 95% get there. That's the difference.</p>
<p>14:14</p>
<p>How do you and because I, I interview many within industry, my backgrounds industry, and I and I've been experienced in that, that conference room where somebody comes up with an idea. Okay, it might not, it might be a little off the mark, but there might be some nuggets of truth, right? Yeah. But in industry, it gets shut down.</p>
<p>14:40</p>
<p>That's the problem. That's the silo. Exactly. Correct.</p>
<p>14:43</p>
<p>Yeah. So create that cool. Okay. So what we do, don't shoot people do we do</p>
<p>14:48</p>
<p>is we start with the customer. We start with how right? It's all right. Okay. You start with a customer. So you bring a customer in. Okay. and you start talking to him, you know, what about this product or that product? What do you love? What do you hate? What this? Did you start getting this input, okay? And you get their pain points. And you can you start, all of a sudden you open the customers mind and you start picking their brain, what do they do? What do they want, so forth. That's number one. Then you take all of that great data, and you go into your designers. And now your designers have what we call a creative session. And the creative session is we focus in a room, you have about eight to 12 people. And we focus on what we call mild to wild. Man, it's cool. Alright, so mild is the obvious thing, you know, just get that out of your head. Okay. Yeah. Now, you got that out your head. What's the wildest thing you could say? I don't care if it can't be done. I don't care if the technology then I don't care if it's levitating. I don't care what what is the wildest, wildest thing? Now get that out of your head. Now, everything in between, now you have 100 ideas. 100 ideas, I call that the diverging concept, you diverge, and you just, there's no bad ideas, by the way. Nobody can shoot anything down. Okay, good. And you do that. So now the walls are literally filled with posts, felled, and you're exhausted and you go home. Okay, you go home. The next session is the con verging session. You take those 100 ideas. Now you separate them in groups. You sketch your best ones, and everybody takes turns saying, I like this one, make a presentation. But here's this here's the here's the sacred thing. And I'm gonna give it don't tell anybody. Okay? Don't listen, guys. Everybody has three is everybody can do this. By the way. 333 note cards. Everybody gets three note cards. One note card says, nice. One note card says, Who cares? And one note card says, wow. Okay, now, it's coming out now. Put it down. Yeah. Make your make your passionate presentation on this idea. Now everybody at the same time, put up your notecards. Okay, now, he's made a passion or he or she made a passionate thing. Everybody says Who cares? I don't care. Get rid of it. It's never gonna fly. Okay. The next guy comes up. Next person comes up mix their passion thing. Nice. Nice. Nice. You know, that's the hardest one. Yeah, because everybody's got nice product too many nice product is produced. Nice and nice. And they come out. And they have nice sales. Nice sales. But when you have this thing, every once in a while you do. Everybody says Wow. Wow. You know, when you walked in, when you walked in our rotunda, what did you say? Oh, I</p>
<p>18:07</p>
<p>said, Wow, I did.</p>
<p>18:10</p>
<p>Not planned. Wow. Is it emotional response? Boom, wow. Okay. When I when I have this idea, and I put it in front of the group, and I say okay, put your note cards up and everybody says, Wow, I got a winner. I got it. Okay. Then the hard work starts. Yeah. Then you, you know, you design, you make a prototype of it, you always come back to the customer. Okay. You keep on going here. I had a thing, Scott, I think it was a new Iron, steam iron. And it was a prototype, but it looked just like the real thing. And I had a woman in there and said, I want to buy this thing. And we said, well, you know, it's a prototype. It's there's only one I mean, she did she She put her arms around it says I'm not leaving. I want to buy this thing. I knew I had a winner.</p>
<p>19:04</p>
<p>So this is interesting. Yeah. So there's a tremendous amount of energy. Oh, by</p>
<p>19:08</p>
<p>the way, become the number one selling art in the United States. But it is what yeah, what is it? What's the number one? I</p>
<p>19:14</p>
<p>don't? Don't know. But there</p>
<p>19:17</p>
<p>you go. I got a million of these stories to see, here's the deal.</p>
<p>19:20</p>
<p>Here's the deal. What makes this location this innovation center? Yes, this juggernaut and solutions is the fact that when you walk around your to your team, you can go from concept all the way to your</p>
<p>19:38</p>
<p>creating vertically integrated right there. Yes, everything's there.</p>
<p>19:43</p>
<p>Everything's there. Yeah. And you're saying I'm looping in the customer at the same time. So all</p>
<p>19:48</p>
<p>the way through ERP we are at this stage, the customer comes back. And you know, we know by the time we're out in the market, we know but then yeah, but then we never go on a national launch. We go on a soft launch. One soft launch with one retailer, one region of the country, because we want to know, even if we think it's a winner is the price right is a position right? Is it packaged? Right? Is it gonna? Is it gonna perform the way we want to? And then we see that and if there's a if there's an issue, we'll tweak it. No problem. But when we get it right, then scaling is no problem. No problem. It's just so exciting. Let me tell you this story. Amazing. I've the Sherwin Williams twist and pour paint container. You see that?</p>
<p>20:33</p>
<p>Okay, so I've seen it. Yes. Okay, good. Talk to us about the show. Cuz it's obvious, but everybody knew he's like,</p>
<p>20:41</p>
<p>talk not only is it not obvious, I've got 23 patents on it. But yeah, who's counting? Who's counting? Who's counting? Okay, so paint has been in metal cans forever. Okay. You need a screwdriver, open it you need a hammer to close it. You know, you know the contractor. He doesn't care. But the do it yourselfer does big time. So we bring the dirt yourself around. She says I can't get a butter knife to open this. I mean, I don't want what if I had</p>
<p>21:11</p>
<p>sorry, guys, five years? Yes. I was there. butter knife we're getting</p>
<p>21:17</p>
<p>we're getting so they got to open the open the thing with a with a thing. It always pours down the stack. You gotta have a hammer to close it. It's messy. You know what? Maybe there's a better package. So we did. We partnered with Sherwin Williams, we created a product called a question pour paint container. You don't need up, you just twist it open. You poured it doesn't drip. You push it back. And it's a square can and it's wonderful. Now we knew the customer liked it. Loved it</p>
<p>21:48</p>
<p>doesn't get stuck. Now. See, when I saw it out there on the floor, or wherever it was within the journEY around this place? When I saw it, I just said how many times have I taken a can use the butter knife, open it up? Had to share it or do whatever and then close it back up with a nut with a hammer. And it splatters everywhere. It was just but it never changed.</p>
<p>22:15</p>
<p>Is that good customer engagement? I don't think so.</p>
<p>22:17</p>
<p>No, not one bit. This is it. Right? Do you like it?</p>
<p>22:21</p>
<p>Great right here. See? So that is dazzling? Right? It's dad?</p>
<p>22:29</p>
<p>He does stuff all day long. Man. This is a blood test with that. It's it's the it's that little machine. Gotcha.</p>
<p>22:36</p>
<p>And that's it. Yes. And it is it is going to change blood testing in the world. Not the not the world. Why? The art. So let me tell you, let me tell you. It has a little has a little thing called the clock chip, you prick your finger, you take a blood test, you put it on our little handheld machine, right? And instantaneously. You can tell for instance, if your blood is too thin or too thick if you're taking a blood thinner, okay? With not with no antigens, it's used. It uses physics instead of chemistry. Alright, you don't have to get antigens from China. You can do it right here. It's all digital, and it's instantaneous has never been done. And it's on obvious</p>
<p>23:24</p>
<p>scene. That's amazing. Yeah. So you just eliminated the necess. The supply chain, it says it's it's digital. It's right next right there. It doesn't have to tell you, man, it's, it's spectacular.</p>
<p>23:38</p>
<p>It's been what care bike? Yes. mountain bike. So the bike has been manufactured in Northeast Ohio. And because it's an E bike, it's got software that has three modes. One is E by, you know, 25 miles an hour, no license, moped well, more powerful and full on badass motorcycles. 85 miles an hour, right? Yes, same thing. Yeah, it's been manufactured right here, and it's got a plug in battery, you can take it out, you can run your laptop on it in the woods or whatever. I mean, it changes the game, and it's gonna be manufacturing. So</p>
<p>24:21</p>
<p>I have we could, we can definitely talk forever. For me, I don't have the time. I could just sit here and have a great DisnEY Land of innovation, big time. And it is true that you're not underselling that one bit. Oh, not one and how bad now one of the questions I do have, because you've been around for many years. I think we're coming up on what the universe is Xero big 500 And we're starting our second five year 50 year plan. And you should yeah, you'll be around. There's a legacy here.</p>
<p>24:51</p>
<p>We're working. We're working on that. Yeah, you're</p>
<p>24:52</p>
<p>fine. You're fine. But the thing that I'm interested in is how did this whole it's like one day People were talking about this digital transformation. It's great. It's, it's good around a coffee table. But now it's real real. How has that really impacted the way you look at products? Everything</p>
<p>25:12</p>
<p>is digital today, everything. And, and I, you know, when you go into our prototype facility, which is like that prototype, isn't that great?</p>
<p>25:21</p>
<p>I like every I even like, I mean, I like every part of this building.</p>
<p>25:25</p>
<p>Here's the things we ourselves was factory 3.0 Here, we've got all of these, these, these CNC machines. Yeah. And in digital, 3d printing is all that stuff. But we are even taking the ones that are like 30 years old. And we're digitizing. You don't have to have a brand new. You don't have to redo your factory. That's it now. Yes. And so you can you can get you can get predictive maintenance, you can get yours next. Oh, you can do a digital twin of your old old factory and bring it up to factory 4.0 and an eight that hard. See,</p>
<p>26:05</p>
<p>where do you see it? Okay, put your future hat on. Okay.</p>
<p>26:09</p>
<p>Are you kidding me? Scott, I always have my future.</p>
<p>26:12</p>
<p>He was taking a group around his organization here. And you can tell that there's a there's still immense passion. You're never tired about? Oh, no, no. And rightly so. I was born to do you were born to do this. So where do you where do you think it's going? Where's this? My</p>
<p>26:28</p>
<p>God? The sky is the limit. We just have the launch pad here. Alright, we have the launch pad. We're building the rockets. And I don't know how have these rockets are gonna go but the sky's the limit. I'm telling you.</p>
<p>26:41</p>
<p>What if a company wants to get ahold of you, what do you do?</p>
<p>26:43</p>
<p>Pick up the phone.</p>
<p>26:48</p>
<p>World Wide Web, you know that that internet,</p>
<p>26:50</p>
<p>you can push a</p>
<p>26:51</p>
<p>button rallies. And I'm telling you, it's an honor. This is exciting. This is this is the manifestation of me as a kid going to DisnEYland. And in the Carousel of Progress, I have to share this reel with you real quick. So I was here last night, doing a walkthrough, getting all giddy getting all just so jazzed about the whole thing. I go back, my wife and my son are with me. And I just said you can't believe it. And I'm hyperventilating as I explained this particular location, and that I yanked my son. I said, You got to get out. You're coming down here, just because I want to see the dome. You got to see the dome. And then we walked around and you guys have been absolutely gracious, gracious. And it's very cool. Thank you. Excellent. Alright listeners. You can reach him out of the worldwide web. That is it's it's under</p>
<p>27:44</p>
<p>Nottingham's. Oh, there</p>
<p>27:45</p>
<p>you go.com Right. You got that URL.</p>
<p>27:48</p>
<p>I did that.</p>
<p>27:50</p>
<p>All right. We're gonna wrap it up on their site. So stay tuned, do not go away. You will not be disappointed.</p>
<p>27:56</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>28:05</p>
<p>Come on. You've got to love that conversation. That is Mr. John Nottingham. He is a trail blazer. You cannot and I mean, you cannot deny the impact that Nottingham's for E y is having in manufacturing industry as a whole. They are solving problems. It is a big deal. Nottingham spirk.com Go out there. And I'm just telling you, you got to put that on your bucket list for an opportunity to sort of see that location. You will be dazzled by alright. Remember, we've got to educate. We've got to collaborate. And we've got to innovate. Not an expert, Mr. John Nottingham and team Nottingham spurt. Classic example. Do not let another day go by without your commitment to that need to educate that need to collaborate and that need to innovate. All right. Be bold, be brave daring greatly. We're going to have another great conversation right around the corner. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/john-nottingham-with-nottinghamspirk/">John Nottingham with Nottingham Spirk</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Richard Ku, Trend Micro and txOne Networks</title>
		<link>https://industrialtalk.com/episodes/richard-ku-with-trend-micro-and-txone-networks-talk-about-cyber-security-network-solutions/</link>
					<comments>https://industrialtalk.com/episodes/richard-ku-with-trend-micro-and-txone-networks-talk-about-cyber-security-network-solutions/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 12 Jul 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7825</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Richard Ku with TXOne Network and Trend Micro about "Powerful and Flexible Cybersecurity Network Solutions to Protect your People and Assets".  Get the answers to your "Industrial Cyber Security" questions along with Richard's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/richard-ku-with-trend-micro-and-txone-networks-talk-about-cyber-security-network-solutions/">Richard Ku, Trend Micro and txOne Networks</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/d404452f-a9e7-4a8b-aadc-6c007a3d2483"></iframe></div><p>In this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Richard Ku </strong>with TXOne Network and Trend Micro about <b>&#8220;Powerful and Flexible Cybersecurity Network Solutions to Protect your People and Assets&#8221;</b>.  Get the answers to your &#8220;Industrial Cyber Security&#8221; questions along with Richard's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>RICHARD KU'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/richardku1/" target="_blank" rel="noopener">https://www.linkedin.com/in/richardku1/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/trend-micro/" target="_blank" rel="noopener">https://www.linkedin.com/company/trend-micro/</a></p>
<p><strong>TX One Networks Company Website:</strong> <a href="https://www.txone-networks.com/en-global" target="_blank" rel="noopener">https://www.txone-networks.com/en-global</a></p>
<p><strong>Trend Micro Company Website: </strong><a href="https://www.trendmicro.com/en_us/business.html" target="_blank" rel="noopener">https://www.trendmicro.com/en_us/business.html</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Richard Ku with Trend Micro and txOne Networks talk about Cyber Security Network Solutions" width="500" height="281" src="https://www.youtube.com/embed/mGEKjywz6do?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>Other Powerful Cyber Security Resources:</h2>
<p><a href="https://industrialtalk.com/wp-content/uploads/2021/07/TXone-Network-Industrial-Network.pdf" target="_blank" rel="noopener">TXone Network Industrial Network</a></p>
<p><a href="https://industrialtalk.com/wp-content/uploads/2021/07/High-level-and-Endpoint-Solutions-only.pdf" target="_blank" rel="noopener">High-level and Endpoint Solutions PdF Download</a></p>
<p><a href="https://www.trendmicro.com/vinfo/us/security/threat-intelligence-center/internet-of-things/" target="_blank" rel="noopener">https://www.trendmicro.com/vinfo/us/security/threat-intelligence-center/internet-of-things/</a></p>
<p><a href="https://www.trendmicro.com/vinfo/us/security/news/internet-of-things/fake-company-real-threats-logs-from-a-smart-factory-honeypot" target="_blank" rel="noopener">Fake Company, Real Threats: Logs From a Smart Factory Honeypot &#8211; Security News (trendmicro.com)</a></p>
<p><a href="https://www.trendmicro.com/vinfo/us/security/news/internet-of-things/lost-in-translation-when-industrial-protocol-translation-goes-wrong" target="_blank" rel="noopener">Lost in Translation: When Industrial Protocol Translation goes Wrong &#8211; Security News (trendmicro.com)</a></p>
<p><a href="https://www.trendmicro.com/vinfo/us/security/news/internet-of-things/unveiling-the-hidden-risks-of-industrial-automation-programming" target="_blank" rel="noopener">Unveiling the Hidden Risks of Industrial Automation Programming &#8211; Security News (trendmicro.com)</a></p>
<p><a href="https://www.trendmicro.com/vinfo/us/security/news/internet-of-things/security-in-the-era-of-industry-4-dealing-with-threats-to-smart-manufacturing-environments" target="_blank" rel="noopener">Security in the Era of Industry 4.0: Dealing With Threats to Smart Manufacturing Environments &#8211; Security News (trendmicro.com)</a></p>
<p><a href="https://resources.trendmicro.com/Smart-Factory-Success-Story.html" target="_blank" rel="noopener">https://resources.trendmicro.com/Smart-Factory-Success-Story.html</a></p>
<p><a href="https://www.youtube.com/watch?v=mKJomr8HqdQ" target="_blank" rel="noopener">https://www.youtube.com/watch?v=mKJomr8HqdQ</a></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener noreferrer">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong> <a href="https://safetywithpurpose.com/" target="_blank" rel="noopener noreferrer">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener noreferrer">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener noreferrer"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>deploy, typically, network, industrial, richard, iot, product, solution, devices, environment, talk, scott, endpoint, diagram, important, cybersecurity, provide, business, txOne, traffic</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go all right, again. Welcome to industrial talk. This is where we celebrate you. That's right you I'm putting my pin is pointing right at you, industry hero. You are bold, you are brave, you dare greatly you innovate. You solve problems, you ask the questions. Why not? Well, what if you are the dream makers, you are changing lives and you're changing the world. This very day at this very moment. That's why we celebrate you. Alright, this is number five. In a series we are doing on cybersecurity with Trend Micro, Richard Kuh is always in the hot seat, getting peppered with questions from me. And if you have not checked it out, you've got to look at the other podcasts to this one. It builds. This is where it gets real. This is why this is stuff is important. You in the digital transformation world.</p>
<p>01:16</p>
<p>You better look into this. Alright, let's get cracking.</p>
<p>01:21</p>
<p>Yeah, it gets real. I mean it is it is head if you're saying yourself, Scott, I want to get into that whole digital transformation journey. cybersecurity, Scott, what do I need to do to get in that digital transformation journey? Well, there's a lot of things. And one of them, of course, is a solid, safe, secure environment, and you need solutions. And you're saying to yourself, Scott, but it's complex? Nope. Richard makes it easy. This particular series, this is number five, of course. And we have been on a cybersecurity journey. As you can tell, we've been walking down this path. And just talking cybersecurity, we spoke of cybersecurity threats, sort of laying that foundation. We're talking about the challenges if you're in that digital transformation. That's number two. Number three, we talk about best practice, because you're already cotton, you're saying yeah, I see the threats. Yeah, I see the challenges. What do I need to do best practices? Number four, you need tools? You need things that are just like, yeah, let me plug it in, do this. And I can start on my security journey. Right. And on this particular series, right, number five, we are talking about the hardware we're talking about. Let's just sort of look at my thing here, because I want to make sure that I get this right.</p>
<p>02:49</p>
<p>We have spoken one last week on the endpoint products, right endpoint products. How do we how do we deploy those today? This conversation is network products. Yep. Don't worry. Richard does a great job at differentiating the two. Right? And so you can, you know, go out to industrial talk, you got, we got these great downloads. I mean, we've got these diagrams, you don't have to, there is no reason Trust me. There's no reason why you can't just sit there and go, I got it. I got it. Let me chalk this up there. And here it is. here's a here's a diagram, I'm looking at a diagram. We're going to have all of that out on industrialtalk.com and specifically the one of our network, it's a 1010 Deck diagram with</p>
<p>03:38</p>
<p>TX, one trend, micro, all of the stuff that's right up there. And it's, it's pretty doggone cool. Even I can follow it. And I'm not the sharpest tool in the shed. Now, before we get into this interview, I want to just make sure that you understand industrial talk is going down the road of industrial talk to Dotto, because I have no other word to call it, it's a change. And I want to make sure that you understand we're not just highlighting me and, and and these wonderful professionals. They're going to be videos, there's going to be articles, and it's going to just be across the board not coming from me but coming from industry, industry leaders who are at the cutting edge, you just go there and then springboard wherever you want to go. If you want information, the latest and greatest information brought to you in a way that All right, this is pretty cool. Industrial talk, the the new one is where you want to go. Trust me, you do want to go there. The number two part is that</p>
<p>04:38</p>
<p>we have this industrial Academy, then we're going to put all this stuff out there on industrial Academy to and what we have come up with is a sort of show, you know share it forward or or give it forward or whatever that that term is, but from an educational perspective to communities and organizations that are in need of what we</p>
<p>05:00</p>
<p>These leaders bring to the marketplace, they've got to learn education changes, education changes lives. It's the bottom line. And we have to collaborate, we have to come together to, to share and be able to provide this wonderful information that is, is available out there. Go to industrial talk, be a part of that effort. Because there are a lot of people, a lot of communities, a lot of countries around the world that would greatly benefit from your insights. And if you want to be an instructor, if you want to share your knowledge, the industrial Academy is where it's at. We'd love to have you on that Academy so that we can help the world from an industrial education perspective. Don't get off tinkly. about that. I know I do. I do. You guys have got it. industry can change the world and change lives. That's the bottom line. All right, let's get on with the interview.</p>
<p>06:03</p>
<p>Well, let's say the series a continuation of the series. Once again, this is network stuff. This we've talked about endpoint, we've got a series out there it is a must sort of consume, and re consume it. Get this stuff, right. Okay. So out on industrial talk, we're going to have this deck, it's going to be in PDF form. and download it, see it, grab it, learn it, listen to Richard, reach out to them, reach out to th one reach out to Trend Micro you will not be disappointed. Alright, let's get going. Enjoy the interview. All right, Richard, welcome back to industrial talk. Now, listeners, this is an important conversation. We're talking cyber security. We're talking we we've laid the foundation, we have a number of cybersecurity related related topics for you to consume. And this one is we're talking about now that we've recognized the the challenges that exist out there, we need solutions, we need solutions to be able to deploy. And that's this particular conversation now, Richard, thank you again, as always, for joining industrial talk, how you doing?</p>
<p>07:13</p>
<p>Good. Thank you, Scott. Good to be back. And I'm happy for for you and your family. Why? Thank you very much, I appreciate that back at you. Absolutely. back at you. Now, let's, let's let's level set, let's talk about products, because we can all talk about the challenges that exist out there, but we need to put something into action. And that's where we're talking about products and solutions that Trend Micro and TX one networks provide? So at our last episode, can you sort of sort of lay out the difference between it OT and all of that good stuff, so that the listeners sort of get oriented?</p>
<p>07:53</p>
<p>Yeah, so you know, I think, as we speak many time, right? You know, one of the big changes in this digital transformation is the convergence of the it OT, and in order for us to provide, you know, a clear guideline for our customer and our partner, you know, we need to kind of define what is, you know, IoT device versus ot devices? Right. And so that's clear. So, you know, I did typically, you know, from my experience, you know, on the IT environment, typically, most of these are multi purpose system and designed to do multiple things like maybe running Microsoft Office, right, or doing some kind of video conferencing, right, or, you know, then this typically on it, so I usually have the latest and greatest version of the operating system. They require internet connectivity for tasks to be complete, right, and they have a higher tolerance for, you know, interruption or latency. And, you know, I think, you know, on the, you know, it side, people typically look at confidentiality as kind of their priority, right. But when you look at the OT environment, the system are typically, you know, mission critical, I carry maybe a single task or, you know, carrying, you know, maybe the tasks are both the productivities, as well as the</p>
<p>09:19</p>
<p>ability of the system is got low tolerance for, you know, interruption and latency, because they have been around for years and decades. And they're designed to do you know, one task, right. And so any type of performance impact would be a big challenge. You know, some of the system on the OT environment are typically air gapped, right? They have no internet connectivities and update in patches, right? Typically doesn't happen, you know, often right? And they have to be on a schedule maintenance in order for them to do any updates or patches. And, you know, I think availability and safety is kind of the priority, right for many</p>
<p>10:00</p>
<p>This organization on the OT side, right, so on a high level, I think those are kind of distinction between the it OT, and then when you go down to the, you know, product level last year was a podcast, we talked about our employee product. And these are, you know, you know, typically designed for employees that have issues deploying, let's say, a conventional, you know, you know, anti malware or security solution, because, you know, these environments are typically your legacy, and in tenant for doing your single task, and the resources are limited, and they have no internet connection. So you need a special type of endpoint solution that's designed for those. And that's what we talked about on the last, you know, basically podcast, right? Now, let's shift gear to the networking product, right. The networking product, typically, you know, you know, what we have here is are designed to address some of the challenges in you know, OT networks, and that will be happening when you have kind of like a big flat networks without proper segmentation, or you have a lot of unpatched protocol or vulnerability protocols or on you know, depend also as you know, a lot of unpatched, you know, say, devices, right, that you need to address. And, you know, also, you know, someone in our network environment typically have weak authentication, right, and non encrypted communication, you know, between different devices. Right. So, that's what the network product is designed to address. So as endorser diversity to different the type of solution that we have, let me ask you this question.</p>
<p>11:52</p>
<p>Just to find for the listeners out there, what do you mean by big flat networks?</p>
<p>11:59</p>
<p>Well, I've got traditionally, right, you have, I would say, you know, on the OT side, you have people, you know, building the networks, and just the hiring pieces to arrive and not, not really well design or structure. And so you're gonna have basically system device everywhere, but what are our say, architect well into that environment, so you can see a very flat network like that, and it's more challenging to address because they're everywhere. Right? Thank you that that, that makes complete sense. Now, let's start talking about now that you've identified that big flat network, you identify the challenges associated with an ad just, that's, that's pretty much all businesses out there, they just sort of evolve and grow as, as business needs. That's a mad right. So let's talk a little bit about how we can sort of secure that big flat network.</p>
<p>12:58</p>
<p>Yes, so, you know, within a network product or solution that we have, we have a total of,</p>
<p>13:06</p>
<p>you know, four products that is designed for that kind of environment, right. And so, the very first product we have is called the edge IPS. And these are basically a single segment and then designed to address a darkened environment and they typically, you know, think this system about 300 megabit per second, just, you know, now analyze the traffic and it's very versatile and can be deployed easily. And you know, the hrps itself can also provide some level of IP and protocol whitelisting in there, it can be deployed in a harsh environment, and we also provide you know, your virtual patching right onto the device itself. And it is how we bypass right. So, this is kind of our single segment, edge IPS product or the next level product</p>
<p>14:01</p>
<p>is called the edge fire. And this is basically is a tool</p>
<p>14:07</p>
<p>when, and you know, I was a VLAN interface, and it can help you to you know, do some level of micro segmentation, right, and it can also be deployed on a harsh environment, or it also include currently virtual patching, and you know, if you like, right, you know, typically we have this convergence between it or, or even like, say, at the shop floor, or let's say in a manufacturer, you can actually put a, you know, between East and West traffic protection, right. So, it's got some,</p>
<p>14:40</p>
<p>you know, network access, you know, you know, I think control in there and you know, nit in firewall capability. So this is kind of our hrps right, and then the next level of the product we have is the edge IPS probe. This is a system or network device that have</p>
<p>15:00</p>
<p>1224 and 36 and 48 segments, you can deploy to the current environment when you know, and they typically they are about 10 gigabit per second to, you know 20 gigabit per second. So it's a high performance, you know, you're in the system right and it allows you to basically can deploy an interstate between East and West traffic or maybe north and south traffic, but in</p>
<p>15:28</p>
<p>this particular edge IP is broken help you to basically cry on a network, you know, do you do like a network segmentation is got its own dedicated in the management port. And you know, it also provided a virtual patching, audit from programmable hardware bypass are also included, and it can be deployed like to say on East West traffic. Very good. And I got</p>
<p>15:54</p>
<p>I got an interrupt here, when we start talking about east west, north south traffic, what do you mean by that?</p>
<p>16:01</p>
<p>Yeah, so typically, when you have this convergence, right, between</p>
<p>16:05</p>
<p>God, right, and, you know, you know, and that's what we call it on the east and west traffic, right, you know, maybe the old ci ci will be kind of your web traffic and kind of your it sites to ease traffic in between, right, you might have a DMZ zone, right. And that's where we call, you know, East West traffic. And then I did on the previous</p>
<p>16:29</p>
<p>I think, you know, podcasts that we did, I talked about the iisa, you know, IEC 62443,</p>
<p>16:39</p>
<p>you know, reference model, a lot of people call it the producer model, right. And when you look at, you know, that kind of architecture or reference architecture, used, you know, you know, organization typically layout, you know, the gen network architecture, from a level zero, level one, level two, level three, and a in to the enterprise environment and the different level, that's what we call the north south traffic, because you have a device talking to maybe a PLC, and an HDMI machine was on a SCADA system, right? So that's that level is called what we call the north south traffic, and then between it OT, that's what we call east and west traffic. All right, very good. I had to ask the question, because I'm sitting there thinking to myself, What do you mean by that, but now it's, so listeners, we're gonna have the the diagram, when he starts talking about north south, we talk about level 123, and so on, there's a good diagram that is, will be available. And then of course, East West, it OT and all of that convergent, which is an important component that don't don't gloss over it. That's that's important, too. All right. Now, we know what you guys got. Maybe I got the audience. Oh, you want to?</p>
<p>17:59</p>
<p>Yeah, I can we can share that reference architecture.</p>
<p>18:04</p>
<p>We want on that.</p>
<p>18:06</p>
<p>podcast right now. All right, listeners, we're gonna be sharing it as we speak, right, as we speak.</p>
<p>18:14</p>
<p>All right, here it is. If you're out there on video, you'll see it if you're out there on podcasts, we'll go to the video because you won't be able to see it on a podcast. So here we go. We've got the diagram. Take us through it again there, Richard.</p>
<p>18:30</p>
<p>Yeah, so this is, you know, it typical, our, say, reference architecture that I put together. And I take into account on the left side is the OT networks, right? This is the, you know, OT environment, and on the right side, which is the information technology environment, right. And that is what your traditional IT environment on the top is kind of your cloud and virtualization or, you know, what I call the connected world,</p>
<p>19:00</p>
<p>you know, for the cloud. And so when you look at this environment, you can see there is a bridge, right, or a DMZ zone between it on the right side, and then the old T on the left side, right, and this what I call the currently where you can deploy some of the edge IPS pro in that area. And this is kind of what we call the east and west traffic, and then the different levels from level zero, you know, 123 and four, into the cloud, right? And that's kind of what we call it because I know it's out, you know, traffic. And that's where you can deploy some of our solution, you can deploy as a one to one relationship as a maybe putting ntps in front of a PLC. Or you can deploy, let's say an edge IPS Pro, right in front of whole level or the whole segment, right. And so that's what we call the north and south traffic. So hopefully that kind of cleared up a little bit. cleared it up for me, and I'm the most important person on this pocket.</p>
<p>20:00</p>
<p>Just kidding, don't don't even die. I don't want to hear any email saying, Scott, That's not right. All right, let's go into. So we have right now we have the the, we've talked about edge IPS, we've talked about edge fire, we spoke about edge IPS Pro, we talked about one to one, one to many relationships. And, and that's all great, that's all good. But I need to see this information, I need to understand what's taking place, what type of solutions do you have out there for that? Right. So, you know, with all those different products, as you meant, it is very challenging, right for customer and you know, partner to have visibility into, you know, all the different devices that they have, you know, what type of threat is being detected, what type of protocol they are, you know, we are intercepting. And so, you know, we also develop a, you know, a product called key defense counsel, right, and this can support up to 1000, network segmentation, right. And it provide basically, a centralized management for you to, you know, have better visibility into all different threats that come into your environment, and, you know, whatever activity is there, and what type of threat that we detect. And but also it gives you the ability to basically Central, basically, deploy security policy, right, and, you know, the latest signatures or rules across Samsung device, right. And, you know, like, a lot of challenges and a lot of people have is, you know, all the different shadow ot or the different devices coming through, right? How do you have visibility into production environment. And so this Management Console also give you that level of visibility across all your audio devices. And it can be integrated with your let's say, you know, a third party, same platform, right, if you have your own SOC, and you want to be able to integrate all the train record, you know, gx one networks, solution into the SIM, we can send all those log orders, you know, threat intelligence directly from our console into the sim so that people can have now a corporate wide visibility across both the IT side, and OTS are on the same. So this is something that we can provide using this central management product called the old key defense counsel. Okay, so I stick my business hat on, I recognize the necessity to have a robust cybersecurity strategy. You've mentioned, three products that are out there, OT environment, whatever it might be. And then of course, you got the Council, the console, excuse me, that allows us to sort of take a greater look at all of the data and all the information and be able to be proactive in our action.</p>
<p>23:03</p>
<p>What, where do I even start? Okay, you got the edge IPS, you've got the edge fire, you've got the edge IPS Pro, you got the console? Where do I start?</p>
<p>23:15</p>
<p>Yeah, so that's a very good question, Scott. And typically,</p>
<p>23:20</p>
<p>you know, many of our customers, you know, come to us, right. And, you know, we will basically, you know, talk to them about some of the business and technical challenges they have. And we'll try to assess what kind of environment they have, what what type of, you know, issue they have, and then we will provide the right recommendation, you know, to them, right, and, and also the level of comfort that they might have, for example, you know, some organization may not want to deploy, you know, the complete solution, or what we call the defense in depth solution, right, from endpoint all the way up to the cloud. And in the network, in everything in between, you know, what some people typically do is they say, Hey, you know, what, I have, you know, HDMI machine running Windows XP is and has been around for decades and don't have a lot of patch of vulnerability, and we got a lot of vulnerability, what can you guys do to help us and so we'll assess that kind of use case, and then we will provide the right offering to address that simple inability Hmm, machine, you know, for in this case, it would be a stellar one, you know, still in force or sell or protect, right. So, that can certainly typically happen quite a bit. But we will help the customer through that journey to get the right product into the right environment, and also the level of comfort that they might have. I like the term journey because, for me, if I had my business hat on, I would be overwhelmed. I would, I would know one side that there are challenges that exist within the cyber security</p>
<p>25:00</p>
<p>space in my business. And again, I don't know where to go, I don't know where to start, I don't know where to take my first step. And it's it's imperative that I have a relationship with an organization that can guide. Do I have to? Can I do it incrementally Do I have to make? I mean, you've got so many wonderful products. Can I do it incrementally? The Big Bang? What what? What's the recommendation?</p>
<p>25:28</p>
<p>Yeah, so I think, as I mentioned, right, is really depend on the comfort level of the customer, you know, as we all know, right on the OT environment, or traditional, you know, these devices never have any security built in or security does not get play a very important role. And so many organizations tend to kind of, you know, I will say, deploy a solution like this smaller, incremental, you know, why, right. So, you know, last, you know, I will say, you know, episode, we talked about the different endpoint, right. And so, you know, for example, if you just want to start with scanning all the contracted machine, right only first, before they do any kind of maintenance on my PLCs, or my network, OT networks, you could just get a product called portable security, right, or you just do the scanning of all the contracted machine before you come in, right. And then that will be kind of maybe the simplest and easiest way to start. And then you might go to the next stage, right, where you say, now I feel a little bit more comfortable, let me put something in a, let's say, my Windows XP machine, because they haven't been able to get any patches have been vulnerable, and we're just worried and concerned, then you can go to next step where you deploy all your stellar, protect or enforce into that environment, right? So yes, you have the option I and you know, to basically deploy them incrementally, or you can deploy everything really up to your comfort level. And that's what we're here to, to kind of here to help you to go through that process. And make sure we make you feel comfortable. And then you can deploy the solution. And typically, the customer also will kind of go through the proof of concept, right? Make sure that they feel very comfortable before they actually deploy. So so all those options are available to the customer. I think it's important, I think this is a vital conversation.</p>
<p>27:31</p>
<p>In given the speed, just like anything else, even this digital transformation journey that we've been talking about and the necessity to to deploy proper cybersecurity, it's moving fast as well. And just like cybersecurity, it's moving fast as well. This is this is a subject and topic and relationship that needs to be nurtured. Because you can't do this on your own, you need</p>
<p>27:55</p>
<p>companies like Trend Micro TX one networks, to be able to develop that relationship, because just telling you right now, for me, personally, I get nervous, I get nervous when I hear things like that. And that means I want to look for strategic partners to be able to have great conversations to make sure that that my business is secure. How would somebody get ahold of you there Richard?</p>
<p>28:17</p>
<p>Yeah, so, you know, all these different solutions are just talked about right there are endpoint solution or networking products, right, they are readily available through all our channel partners right turn micro is very much you know, a channel company so we actually sell the market orders back to our channel policy, you can reach out to your channel partners for you know, recommendation and guidelines on how to get access to some of these products. Or you can reach when you go to our website to get a little bit more information on it@www.trendmicro.com or you can also go to our TX one network their website and you can find more information. And if you want to reach out to me, you can email me at Richard underscore k u at when Microsoft COMM And I'm happy to answer any questions you might have you related to some this particular product we just mentioned, this is more of a very high level. And if you want a more deep dive, then you know we'll set up a call and we'll walk through this product for you. Alright listeners, there's no excuse. You have all the contact information. This is an important topic. This is an important solution. This is important for your business and the integrity of your business. Reach out to Richard and team Trend Micro very important. Do not hesitate. They'll they'll they'll help you through it and hold your hands because they they've been through it and this is a very, very important. Richard, thank you very much for joining again, industrial Talk.</p>
<p>29:52</p>
<p>Thank you, Scott. All right, listeners. We're gonna wrap it up on the other side. All the contact information will be out on industrial talk as well as</p>
<p>30:00</p>
<p>All of the presentations, everything that you need to get this thing rolling will be out there. Thank you very much. Stay tuned. You're listening to the industrial talk Podcast Network.</p>
<p>30:17</p>
<p>All right, this is once again, it gets real here. This is cybersecurity. This is a series this is number five in a hopefully expanding series, because this topic is absolutely important. And must, must be shared with the globe. Alright, Richard knocked it out of the park. Again, that works. Alright. Again, I want you to hear me out.</p>
<p>30:43</p>
<p>What you have inside your head is important. And it can change lives. If you're an industry. The industrial Academy is for you. I want I want to encourage you to reach out to me and say, Scott, I want to be a part of that great. And I want to be able to share that education with the world. That's what this whole beautiful digital world that we live in. You can change lives. You can transform lives, you can definitely create dreams. You are bold, you are brave. You dare greatly hang out with people who are bold and brave and daring greatly.</p>
<p>31:16</p>
<p>Nothing could stop you. All right, we're gonna have another great, hopefully, cybersecurity interview right around the corner.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/richard-ku-with-trend-micro-and-txone-networks-talk-about-cyber-security-network-solutions/">Richard Ku, Trend Micro and txOne Networks</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Richard Ku with Trend Micro and txOne Networks talk about Cyber Security Endpoint Solutions</title>
		<link>https://industrialtalk.com/episodes/richard-ku-with-trend-micro-and-txone-networks-talk-about-cyber-security-endpoint-solutions/</link>
					<comments>https://industrialtalk.com/episodes/richard-ku-with-trend-micro-and-txone-networks-talk-about-cyber-security-endpoint-solutions/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 09 Jul 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/richard-ku-with-trend-micro-and-txone-networks-talk-about-cyber-security-endpoint-solutions/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Richard Ku with TXOne Network and Trend Micro about "Endpoint Solutions that Secure Legacy Systems and Systems with No Internet Connectivity".  Get the answers to your "Industrial Cyber Security" questions along with Richard's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/richard-ku-with-trend-micro-and-txone-networks-talk-about-cyber-security-endpoint-solutions/">Richard Ku with Trend Micro and txOne Networks talk about Cyber Security Endpoint Solutions</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/1d91e381-12f9-4f33-bd7b-3e164231d099"></iframe></div><p>In this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Richard Ku </strong>with TXOne Network and Trend Micro about <b>&#8220;Endpoint Solutions that Secure Legacy Systems and Systems with No Internet Connectivity&#8221;</b>.  Get the answers to your &#8220;Industrial Cyber Security&#8221; questions along with Richard's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>RICHARD KU'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/richardku1/" target="_blank" rel="noopener">https://www.linkedin.com/in/richardku1/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/trend-micro/" target="_blank" rel="noopener">https://www.linkedin.com/company/trend-micro/</a></p>
<p><strong>TX One Networks Company Website:</strong> <a href="https://www.txone-networks.com/en-global" target="_blank" rel="noopener">https://www.txone-networks.com/en-global</a></p>
<p><strong>Trend Micro Company Website: </strong><a href="https://www.trendmicro.com/en_us/business.html" target="_blank" rel="noopener">https://www.trendmicro.com/en_us/business.html</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Richard Ku with Trend Micro and txOne Networks talk about Cyber Security Endpoint Solutions" width="500" height="281" src="https://www.youtube.com/embed/6Awcnia5OXo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>Other Powerful Cyber Security Resources:</h2>
<p>High-level and Endpoint Solutions PdF Download:  <a href="https://industrialtalk.com/wp-content/uploads/2021/07/High-level-and-Endpoint-Solutions-only.pdf" target="_blank" rel="noopener">https://industrialtalk.com/wp-content/uploads/2021/07/High-level-and-Endpoint-Solutions-only.pdf</a></p>
<p><a href="https://www.trendmicro.com/vinfo/us/security/threat-intelligence-center/internet-of-things/" target="_blank" rel="noopener">https://www.trendmicro.com/vinfo/us/security/threat-intelligence-center/internet-of-things/</a></p>
<p><a href="https://www.trendmicro.com/vinfo/us/security/news/internet-of-things/fake-company-real-threats-logs-from-a-smart-factory-honeypot" target="_blank" rel="noopener">Fake Company, Real Threats: Logs From a Smart Factory Honeypot &#8211; Security News (trendmicro.com)</a></p>
<p><a href="https://www.trendmicro.com/vinfo/us/security/news/internet-of-things/lost-in-translation-when-industrial-protocol-translation-goes-wrong" target="_blank" rel="noopener">Lost in Translation: When Industrial Protocol Translation goes Wrong &#8211; Security News (trendmicro.com)</a></p>
<p><a href="https://www.trendmicro.com/vinfo/us/security/news/internet-of-things/unveiling-the-hidden-risks-of-industrial-automation-programming" target="_blank" rel="noopener">Unveiling the Hidden Risks of Industrial Automation Programming &#8211; Security News (trendmicro.com)</a></p>
<p><a href="https://www.trendmicro.com/vinfo/us/security/news/internet-of-things/security-in-the-era-of-industry-4-dealing-with-threats-to-smart-manufacturing-environments" target="_blank" rel="noopener">Security in the Era of Industry 4.0: Dealing With Threats to Smart Manufacturing Environments &#8211; Security News (trendmicro.com)</a></p>
<p><a href="https://resources.trendmicro.com/Smart-Factory-Success-Story.html" target="_blank" rel="noopener">https://resources.trendmicro.com/Smart-Factory-Success-Story.html</a></p>
<p><a href="https://www.youtube.com/watch?v=mKJomr8HqdQ" target="_blank" rel="noopener">https://www.youtube.com/watch?v=mKJomr8HqdQ</a></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener noreferrer">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong> <a href="https://safetywithpurpose.com/" target="_blank" rel="noopener noreferrer">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener noreferrer">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener noreferrer"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>trend micro, solution, network, product, industrial, richard, environment, reference architecture, system, cybersecurity, endpoint, podcast, listeners, protect, security, update, cloud, tx, machine, talk</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get all right. Again, thank you very much for joining industrial talk. This is a continuation of our cybersecurity focus, our cybersecurity content training brought to you by those wonderful people at Trend Micro, they absolutely know what they are doing. And if you don't think that cybersecurity and managing those threats is not important, there was another ransomware event news out there. Let's get cracking. Yeah, again, this is much. And I think what I've seen in this particular conversation is one, if we can make the protection and of your systems that exist today, sort of seamless, painless, all of that good stuff better for you. Trend Micro is going down that road. Alright, this is number four in a series of, we're gonna have six now this is number four. And we had cybersecurity threats. gotta listen to that one. Absolutely great. And then podcast number two industrial businesses and technical challenges as you go through this digital transformation journey. A must cybersecurity best practices. So we're all saying there are threats. There are challenges. There are best practices, right? That's our series. Today, we're going to be talking about getting into the products, you just can't just have this conversation, you've got to have solutions. You've got to have concrete, doggone solutions to be able to secure your network, get work done, make it safe, do everything you possibly can and and prevent bad people getting into your your network. So what we're going to be talking about is endpoint products and solutions on this particular podcast. The next one after this, we're going to be talking about network products. Okay. And then hopefully, we'll get the CEO of Trend Micro talking about what that future looks like. What are the challenges that exist? What are the opportunities, it's bright, secure, all that good stuff. So on this one, Richard Kuh, again, going to be knocking out of the park going to be talking about endpoint solutions. And I'm telling you, man, this is cool stuff. They've got a great, great solution out there solutions with an S you can hear my ass in that one. All right, enjoy of this episode. Richard, welcome back to industrial talk. Now, listeners. This is podcast, and video number four. The other three, you have to you have to look into them, you have to find them. podcast number one, we talked about cyber security threats, challenges and risks. That is podcast number one, podcast number two included industrial business, and technical challenges for you businesses out there that are going down that digital transformation journey. The other number three was cybersecurity best practice, big time, go out to industrial talk att.com. And you will find great links into those standards for you as a company going down to that digital transformation. Now, what we're going to be covering on this particular podcast number four is industrial cybersecurity solutions that are provided by Trend Micro and I think what we're going to do for this one, so that if you're, if you're looking at the video, we're going to share some slides. If you're out there on podcast world, you're just going to have to find the video, but we're going to do the best we can to explain what the network looks like. And we're going to segregate it into two, one, an endpoint solution. And then the next podcast what we're going to do is we're going to talk about networking solutions. Richard, did I cover it right? Yeah, Scott. Looks like we're right on it. All right. All right. Let's, for the listeners out there. We've talked about a lot of cybersecurity stuff. We've talked about the market out there. We've talked about the environment. We've talked about pretty much everything that you could possibly make. Now we're sort of getting into the nitty gritty Richard, we're getting into the real, you know, hardware, the stuff that needs to be put into practice and in input on your network. Give us a little high level overview of the product lines and the solutions you have.</p>
<p>04:58</p>
<p>But Thanks, Scott, so much. I think over the last, you know, several podcasts, we talk about the risks, right, we talk about the challenge, and also we talk about some best practice. Now on this particular podcast, we're going to focus very much on some of the new, you know, industrial console cybersecurity for on trend, micro and TX one networks, right. And so, as you mentioned, we're going to cover in two section, one section is going to be about the endpoint. And then of course, the networking product. But specifically on a high level, you know, one of the things that I typically recommend to the customer and many of the partner is that, if you have a chance, right, go and look at the reference architecture for you know, from is a 99, or some people call it the Purdue reference architecture, right. And in that particular reference architecture, or, you know, basically, they organize a struct in such that you have an operational technology environment, and then you have an information technology environment and a VR cloud. So maybe if I can share, Skype absolutely makes it for me to share now. Yeah, absolutely. Right. So here is basically kind of our recommendation cybersecurity for industrial control environment. And this is kind of our defense in depth, you know, offering, right and as I mentioned, this is a high level flash reference architecture, I design I put it together. So on the left side is your typical reference architecture for ot environment, right. And as the, you know, Purdue model, as you can see, in there, you have different level, or you know, from starting from the level zero, level one, level three, to level three. And then of course, you have the connected world, or this is what we call a cloud, you know, environment. And so on the operational technology environment, you have the low level zero, this way, you have all the sensor, all the devices, right, and then the next level level one is to connect all your control networks, like your PLC your to your DCs system, right. And then next level two is kind of your supervisory network, right, this is where you see all the different, you know, Asian machines, the status system and stuff in that, right, and then that next level, our three, this is kind of your operational and your control, network environment. And typically, this is where you have all the, you know, your traditional universes, you know, up to date, latest, greatest, you know, Windows or Linux or, you know, VMware environment, right, and this guy very much happy to on that operational side. And so this is kind of how we see many organizations structure, their ot environment, and the on the right side is your traditional enterprise, you know, information technology, or IT infrastructure, but we're not going to talk about that. And then, of course, you know, last but not least, on the very top, you know, we talk about the connected world, or this is kind of your cloud environment, right. And if you are going through that transformation, and you're leveraging the different cloud, you know, the public cloud environment that you do want to secure those as well. So, this is going to be a high level on the very left side, right, these are additional, you know, I would say environment that we also typically recommend customer to protect, because you do have a lot of contractors coming in to your lab and perform kind of maintenance or updating, we want to make sure those those contractors are secure right. So on a very high level, this is kind of our reference architecture. Now, from a solution perspective,</p>
<p>08:57</p>
<p>let me let me let me let me on. So listeners, what we have is we have a slide and the slide has multiple levels and the various security that is necessary for those levels. I think that because we're going down the cloud that's important that is a part that is also a part of that digital transformation journey. And then of course, specially today you have a lot of contractors coming on, on on your network and and and that is very important to be able to protect your, your overall network. And that's why trend micros got a great product for you now. Richard, will I will the listeners be able to download this particular slide from industrial talk?</p>
<p>09:44</p>
<p>Yes, I think what we will do is I will share this couple of this live with us you can you know, make that available to the listener as well.</p>
<p>09:52</p>
<p>Good. Okay, proceed. Oh,</p>
<p>09:55</p>
<p>yeah. So as we discussed, right, you know, at the lowest level level, zero and level Want to read this is typically all the sensors and devices. And, you know, traditionally, I think it's very difficult, you know, to put any kind of security there, if it's already been developed and already put in place. However, if you are, you know, saying building this device, you know from the ground up, then there is offering out there right from Trend Micro where we provide a set of binary or security SDK that you can actually take this binary and bake right into your device itself, right. So this is the product, we call Trend Micro IoT security solution. And it's available there as well. And then as you move to level two, right, this is where all your PLC, or DCs system and your RTU, right, this is where you have different cables, from Trend Micro, you know, for example, you can have our hrps, right, and that can be set in front of your PLC, or DCs, make sure that all the traffic coming in out of the networks, you know, that device up, check is and make sure that it is not have any kind of bad things coming through or going out, right. So that's kind of the level two, or level one. And level two, you have, you know, all the difference scalar system or the HDMI machine. These are typically, you know, Windows seven or Windows XP, right, it's been around for who knows, in decades and haven't been update or Microsoft patches, right. And so, we do have a couple products here, you know, one of the product we recommend highly is a product called stellar protect, and this is a lockdown whitelisting solution. And we'll talk about a little bit more in some of the use case. And then of course, if you move to the color, the level three, right, this kind of your operational or your control center, right, where you're going to have probably your latest and greatest, you know, say operating system, everything from VMware to your, you know, let's say on premise environment, cloud on different version of Windows or Linux, and then you can you need to secure this right with many of the solution for Trend Micro, and we can talk about that as well. And then last but not least, your cloud infrastructure, right, you leveraging public cloud, like Microsoft Cloud, or you know, the AWS, you definitely want to secure those public cloud as well. And we have solution, and we can talk about that. So on a very high level, and these are the products that we're gonna get to talk a little bit more, or maybe last but not least, you can, we're going to mention about, you know, you have a lot of contractors will come in, right, and you know, they want to build, perform maintenance and update on some of these PLC system. So we have a product called portable security, right, they allow you to basically perform a scanner on the system, make sure they are in compliance first, before you allow them to actually connect to your network. So that's a product called portable security. But we can talk about a little bit more as we go into the next question. Excellent.</p>
<p>13:03</p>
<p>One question I do have is, given this given the situation, given this solution, this diagram, how does somebody like me keep current with all of the requirements, all of the protection that is needed? on an ongoing basis? Does Trend Micro make that easy? Or seamless? Or how does that work?</p>
<p>13:31</p>
<p>Yeah, so the 10 on the vertical you're coming from right, because, you know, soon vertical, they are air gapped, they are completely isolated networks, and they don't allow any type of connectivity into the cloud. So for example, you got maybe the power and energy right there, you know, typically don't connect to the internet in that kind of scenario, right, then you will have to designate right in a system that can be connected to internet and you are allowed to basically you know connect with that system and that system then be allowed to download the latest update in patches from Trend Micro and from there, we can update all the software that deploy within an organization. So that's one way to do it. In the air in an environment where you are you know fully connected the internet right for example, if you you know, connect it into the cloud or into the internet, they in that case, almost every single product that we have available today. Basically, every time you load the system or the program or the software, it will automatically check to make sure that you have the latest and greatest you know updating patches available and if it is not, you know up to date he will download and automatically update that for you. Right so it's really dependent on the type of customer You are the environment you add. are you connected internet or basically all Isolated or air gap, right? So there's different options we can provide. Love it, love it. Now</p>
<p>15:05</p>
<p>let's start let's venture into your endpoint solutions. Can you sort of give us a little rundown of what those are?</p>
<p>15:14</p>
<p>Yeah, so from an endpoint perspective, right, you know, we have, I would say, kind of three solution that we are making available today to our customer, right? The first solution is what we call our Apex one, this is just your traditional, you know, endpoint security solution that provide, basically, you know, you know, Ai, intelligent, you know, auditor intelligent, you know, scanning a lot, you know, basically, signatures as well as some rule base that we provide. And also, you know, that's kind of your traditional, you know, the endpoint security solution. And you can protect all your latest and greatest Windows environment, right. And so, that is another product we have called Apex one for your, you know, I was convinced, you know, a Windows environment. Now, if you are on a critical environment, you know, especially like a Hmm, machine, or skater system that are running, let's say, Windows seven, or Windows XP, right, and many of these systems probably have been around for decades, where and you haven't even have a chance to patch or update, or, you know, because Microsoft haven't provided any, you know, available patch today, then we have a product called stellar protect. And this is a lockdown whitelisting security solution that basically allow you to deploy into the host itself, and was installed that we basically do a query of all the files and application in that system. And then we calculate a hash and make sure that these are the, you know, approved file that only allowed to run that machine. And then we'll lock that system down. And then only those files or the application that you approved it to run on that machine are allowed to run anything else beyond right on that list, it will not allow it to run. So for example, if you have a ransomware, right, they try to compromise the machine. But because the father was on the approved list, right, and therefore he won't allow it to run so you can prevent or protect that machine from being compromised by malware. Right. So that doesn't, you know, you know, the auto product would castella protect, right. And then last but not least, that's a product which is a USB, or we call it a portable security, right? And portable security. It's a very simple on demand scanning solution that can address many use cases, right? What are the use case we talked about was contractor who bring the laptop, they want to do perform some kind of update or maintenance on your PLCs or this year. So you want to make sure that those systems are up to date and not being compromised, or it's clean before you allow it to connect to the PLC or to your networks. So that's one use case, a portable Security Console will allow you to perform a scanning on the system first, before allowed to connect to that environment. What are the use case on portable security is that if you have an air gapping environment, right, you have zero connectivity to the internet, but you still want to make sure that those machines are, you know, clean and in compliance and make sure they don't have any dirty files in the system. You can take that USB stick, right and you gajic go to, you know machine on that air gap environment. And you can perform a scan of the system to make sure that it is clean and its compliance is not dirty, right? And then it will allow you to be compliant. Right. So that's another use case that border security can can address right so and so, these are three endpoint security solution that you know is really purpose built for, you know, many of these industrial, you know, site, you know, environment is you know, especially for some of this old systems.</p>
<p>19:37</p>
<p>So what I hear Richard, what we have is sort of that the apex one is a more of a traditional type of protection product, right traditional, and then what you have and I know I've been out there in the field and you know it because you're listening to me, you have legacy systems out there that are just all the better around for decades, and you need a product to be able to provide protection for those systems as well. And that is stellar. Right? Did I get that? Right? still protect? Yes, stellar, protect. And then finally, and this is something I see all the time. And the problem is, is that I see contractors coming and going, I love that use case, they come and go, come and go plug in, they get on the network, they do whatever is necessary. And, and this is the first time, Richard that I've heard of a product that you could sit there and go, Hey, well, we want you to get on the network. But we've got to make sure that your, your product, your your computer is in compliance. So let's just do this real quick. The value or the benefit of that, and what I hear is like, if it comes back, and I like the fact that it could be green, yellow, or red. But if it comes back and let's say it's read, then you could do something about it. It's like, okay, Hey, you got a problem? Let's clean it up before you can get on the network. Did I solve? Did I sum that up? Right?</p>
<p>21:06</p>
<p>Yeah, it especially the last row we see, you know, infection, you know, every infection over and over again, because, you know, people, you know, tend not to understand that use case. So they allow people just, you know, anyone just to connected, you know, that way just to update the, you know, your sees, and, you know, I see that all the time, right? Oh, yeah.</p>
<p>21:31</p>
<p>time I got him. If I had a nickel every time that happened, I'd be a rich man. Because it just it they that that's what happens. They come running in, plug, boom, get online, do whatever is necessary. And it happens all the time. All right. Anything else that we need to cover with this particular conversation? What we have is endpoint solutions with Trend Micro TX one networks. Great stuff. We talked about, sort of that overall diagram of how you protect your network, which will have out there on industrial talk. That's great stuff. And then we have three products that are specific to endpoint. That is Apex one, Stella, Stella. Right. And then yeah, and then, of course, you've got that the, the the portable solution of that. Sort of like it's just a thumb drive. So that's those are the three products. That's correct. All right. So yeah, I'm listening to you. I'm listening to you right now. And I want to know more about this, I want to be able to dig deep, I want to be able to have links, I want to see stuff I want to I want to experience, do you have a specific website that we could go to, as a listener to find out more?</p>
<p>22:59</p>
<p>Yes, so Scott saw all this part and print product I just talked about, it's available at trend micro.com, right, or LR, TX one. networks, right. And you can go there, right, you can actually download the software, rather stellar protect, as well as the apex one. And you can start to basically play with the product. Now, specifically to the proper security, because it's a you know, hardware. So it will require us to you know, ship a physical device into your, you know, office for you to, you know, you know, do a proof of concept or play with the product. So, if you're interested on any other product, the software you can follow, but the hardware version, you have to basically contact us in a one make sure that it can't be sent out to you know, you to test or verify or play with it. And look at the way the product work. Beautiful. Now, listeners, we're gonna be talking in the next episode and next podcast, we're gonna be talking about Network Solutions, because we're just scratching the surface now, one last question.</p>
<p>24:15</p>
<p>This is fantastic stuff. Richard. Fantastic. How does it it just, it'll stay up to date. Now we'll get out. You have solved that challenge too. Right?</p>
<p>24:29</p>
<p>Yes, yes. As I mentioned right depending on you know, the type of customer and the environment you have you know, if you're you know, unless you're truly connected environment and you have connectivity to internet then yes, you know, we always provide the latest update and patch and you know, rules a signature necessary to address the latest you know, you know, threat you know, from out there and once you connect, we will automatically download and update you know, software and upon itself. You If you want to non connected environment, right is all your gap that you have to basically, you know, connect to a designated machine that allow you connectivities into the internet. And then from there, you can not download the updated patch in there perform the update to your network by yourself. And that requires a little bit more effort on the on the IT side, but you know, I think that it's always there. And you know, you have to do it.</p>
<p>25:27</p>
<p>Love the solutions. Love the conversation listeners. Again, don't worry, don't fret, it'll be out at industrial talk.com it'll be you'll be able to find it in a jet second, get it there's no, there's no excuse for not being properly protected. Because Trend Micro has done a great job at making it making it work. Richard again, you you've hit it out of the park, thank you very much for joining industrial Talk. Thank you, Scott. Again, listeners, we're gonna wrap it up on the other side. Remember, we're going to be talking about Network Solutions in our next episode. So stay tuned. You're listening to the industrial talk, Podcast Network.</p>
<p>26:19</p>
<p>All right, once again, please make a note that this is number four in a podcast series that we're really tackling cybersecurity, getting all the answers out there as much as we possibly can. This one, again, endpoint products. TX one, networks. Trend Micro. They're out there. important, important stuff. Now you say to yourself, Scott saw great chirpin it's out on video, all that good stuff. Yeah, it is. But you know what else is great? You're gonna have these diagrams to download from these podcasts just go out to industrial talk.com. We're going to have this particular diagram, which is pretty cool. And then in our next episode, where we're talking about network products, we're going to also have a deck of about 10 slides there. So Oh, excuse no excuse. You got the information out there. All right. Be bold, be brave, daring greatly. hang out with people like Richard, like team Trend Micro like team TX one, and you're going to change the world. All right, we're going to have number five in the cybersecurity right around the corner. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/richard-ku-with-trend-micro-and-txone-networks-talk-about-cyber-security-endpoint-solutions/">Richard Ku with Trend Micro and txOne Networks talk about Cyber Security Endpoint Solutions</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Roger Bou with IoT Solutions World Congress talks about Collaborative Innovation</title>
		<link>https://industrialtalk.com/episodes/roger-bou-with-iot-solutions-world-congress-talks-about-collaborative-innovation/</link>
					<comments>https://industrialtalk.com/episodes/roger-bou-with-iot-solutions-world-congress-talks-about-collaborative-innovation/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 28 Jun 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/roger-bou-with-iot-solutions-world-congress-talks-about-collaborative-innovation/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Roger Bou, Technology Business Director with IoT Solutions World Congress and Fira Barcelona about "How IoT Solutions World Congress and its Members are Global Leaders in Innovation ".  Get the answers to your "Innovation" questions along with Roger's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/roger-bou-with-iot-solutions-world-congress-talks-about-collaborative-innovation/">Mr. Roger Bou with IoT Solutions World Congress talks about Collaborative Innovation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/85bb1fdf-8c35-47b1-8e58-a2b4c9b323ad"></iframe></div><p>In this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Roger Bou, </strong>Technology Business Director with IoT Solutions World Congress and Fira Barcelona about <b>&#8220;How IoT Solutions World Congress and its Members are Global Leaders in Innovation &#8220;</b>.  Get the answers to your &#8220;Innovation&#8221; questions along with Roger's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
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<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/rogerbou/" target="_blank" rel="noopener">https://www.linkedin.com/in/rogerbou/</a></p>
<p><strong>Roger Bou's Email:</strong>  <a href="mailto:rbou@firabarcelona.com" target="_blank" rel="noopener">rbou@firabarcelona.com</a></p>
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<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Mr. Roger Bou with IoT Solutions World Congress talks about Collaborative Innovation" width="500" height="281" src="https://www.youtube.com/embed/ynFLOPXuSnk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
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<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong> <a href="https://safetywithpurpose.com/" target="_blank" rel="noopener noreferrer">https://safetywithpurpose.com/</a></p>
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<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener noreferrer"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>industry, industrial internet consortium, roger, solutions, innovation, iot solutions, barcelona, people, congress, world, event, industrial, iot, mobile world congress, collaborate, listeners, focused, business, different industries, connected</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go Alright, welcome to industrial talk where we celebrate you, the industrial professionals, the industrial heroes, the individuals in the companies that get it done, you are bold, you are brave, you dare greatly. You solve problems. You're changing the world. And as such, you're changing people's lives. That's why we celebrate you on this particular podcast. All right, in the hot seat, we have a gentleman by the name of Roger boo. Now Roger boo was broadcasting or interviewed all the way from Barcelona, because we were highlighting IoT solutions World Congress, the incredible then brought to you by Farah, Barcelona, and the industrial internet Consortium, and he was broadcasting from their World Congress that featured it was what Mobile World Congress, how about that? Let's get cracking. Yeah, we can do this, you know, we talked about in this particular conversation, because we're going to get into it real quick. We talked about the necessity to collaborate, but not just collaborate within your sphere, right? But collaborate externally, different businesses, different industries, to collaborate to solve problems, IoT solutions, World Congress, this particular event, is a great location. And I'm telling you right now, you're going to have it out there on industrial talk, comm all the information that you need. And you need to get engaged with these individuals, because they're all about the future. They're all about highlighting the innovation that is taking place within industry. It is a marvelous, their, their organization, and the people who are a part of that organization are passionate about innovation. So Roger was broadcasting, as you look out on the video was broadcasting specifically from the Mobile World Congress. And it was great to hear the voices in the activity in the background trying to get back to normal. And for me personally, it's an absolute honor to be associated with the IoT solutions World Congress, Farah, Barcelona, the industrial internet Consortium, they put on a fantastic, fantastic show. So here is Roger, and he is talking specifically about the strategic vision of what they're doing at fair Barcelona and IoT solutions. World Congress. Enjoy. Roger, welcome to the industrial talk podcast absolute honor that. All right, listeners, this is pretty cool. This is real time. This is live. This is happening at the Mobile World Congress in Barcelona, right this very moment. It is the 28th. It goes on till July 1, and we get the opportunity to have a conversation with Roger boob. And he is he's a big one. He's He's an IoT event director with Farah, Barcelona. How are you doing? Roger, thank you very much for joining us.</p>
<p>03:14</p>
<p>It's good. It's a pleasure to be here. Thank you very much for having me. Yeah, we're here in the Mobile World Congress. And it's been a great experience to be in banking business again.</p>
<p>03:27</p>
<p>Come on, you know, that's great deal. That's got to be feeling good. Because you guys were sort of, in that whole pandemic environment, you guys sort of had to shut down sort of figure out what to do. Where are you going? What's happening? And it's great. Absolutely. Great to see you at this event. And and sort of getting back to normal. Kudos to the fair of team. I love it. All right. Yeah. It's fun. Yeah, go ahead. I'm sorry, excuse me. Sorry, we're, he's in Spain, I'm in Louisiana, we're going to have a little bit of delay, so don't worry about it, listeners. So for the listeners out there, give us a little background on who Roger is.</p>
<p>04:12</p>
<p>Oh, I've been working in the events industry for the last 12 years. I am the founding director of the IoT solutions for commerce. We do this event in partnership with the different internet Consortium. And we've been growing these events since then, creating an environment for innovation and for innovation applied to each of the industries. And so it's a very creative, very international environment. And we have leading people on the industry ball so it's it's great to do that. I'm also in charge of the tech events in in Fira and the startup events. So yeah, been been busy and very happy to do</p>
<p>05:01</p>
<p>I'm telling you, it's a good busy. I like it. I like the fact that you are focused and team Farah, Barcelona, as well as the industrial internet Consortium, are focused on trying to get things back to normal. And I'm telling you right now, the conversations I've had Roger about innovation, especially over this period of this pandemic, period, have been just absolutely incredible. Because what you guys are doing is just leading that way is is true, blazing that trail of innovation. And that is really needed to create a business of resiliency. How long has IoT solutions World Congress been in? sort of been doing this?</p>
<p>05:44</p>
<p>Yeah, well, IoT solutions? Well, Congress started in 2015. So if you remember in our first revision, but then people talked about m to m. And there were some IoT events, just talking about the big possibility of things getting connected and the million of million of things connected. But we had a different position, because we wanted that to be real. So things get connected to solve some different problems. So we focused on how these connected things will solve industrial problems in different industries, like energy, like fuel ideas, like manufacturing, minutes, etc. And this is our starting point, when out, then there were no commercial model yet or business cases, because there was just innovation and experimentation on the IoT. And now our second division, we are very had some testbed and will have also commercial products that could be sold for companies. And since then, we've been growing. And now we have the next change the next important change for the future, because we've been working very hard in strategic plan for the growth for the next five years. And we are changing a little bit our strategic focus. So instead of focusing on content, and solutions for each of the vertical industries, for manufacturing, for healthcare, for energy, utilities, etc, we are focusing on solutions and content for each of the profiles. Because after studying our attendees, we found that what they really wanted is to have a dialogue between end user, as an industry and user, with their competitors, can also with other industries involved on the future, so that in the future, they see that innovation will not come just as a steal, as it used to be so I don't know, for instance, the energy. industry will innovate and innovation was competing against your competitor innovate something different that made you more productive and new competitor. In the future, what they see is that innovation will come from connecting different industries, for instance, automotive industry, the future of an automotive industry is not making the better agenda, their competitor, but connecting with entertainment platform, with road building, company, and with those companies that are building the autonomous car. So as the driver will not be driving, there's some platform that has to entertain him. And as the car will drive automatically, there are some road builders that are putting some sensors and edge computing in the road zero. So the important thing here is connect garage industry, all these people that are involved in the change of all the industries. And this is the new role for the IoT service. connector.</p>
<p>09:09</p>
<p>Yeah, see, and I think that that is an absolutely brilliant approach to this innovation. And, and what I always see is, is the necessity to collaborate. If you think that you're going to just sort of sit there in a silo and think that I'm going to come up with a solution alone, you're missing it, you're missing a completely it is a truly collaborative model bent on true solutions. True problem solving. What I like is how you're connecting different industries. I think that's brilliant. In any Here's the reason why. It's brilliant because I look at problems maybe a different way then maybe you do like in the case of energy right? There are so wait, there's so many ways of being able to bring us together in a collaborative but different industry. I think it's I think it's brilliant. Now, Roger, where do you see it going? Now you've changed your strategic approach. Where do you see you going with IoT solutions World Congress?</p>
<p>10:22</p>
<p>Yeah, we see that our focus keep the same. So we have to be the place where nobody, people need to design the future of each of the industries. But I see that there's a lot of growth to come. Because as we are as, after the pandemic, all the industries have skilled that detail is the way and that all the industries will be connecting faster than we expected. They need a place where to meet with colleagues and to meet with other people in the industry, where there's about dialogue between these end users about use cases, business cases, some things that have worked into that haven't work, and to learn, to experiment and to, to find new solutions for the new business models. So this is a place that we want them to me, we are working hard to bring high valuable content for these people. And we were expecting to have big growth for the next five years.</p>
<p>11:28</p>
<p>Well, it is a topic it is a focus on many, many businesses minds, if I if I had a nickel every time I spoke to somebody in manufacturing that is looking at how do we digitize? How do we venture into this digital transformation? One of the keys that I have to ask you is that what differentiates your organization and what you and IoT solutions World Congress and internet industrial internet Consortium, you have testbeds, this is not what I would say pie in the sky, you see it in action? Can you explain a little bit about why that is so important?</p>
<p>12:09</p>
<p>Yeah, this is blue. And it's very important and very important since the beginning. Because we want that, for us, it's important that people can touch the solution can understand the solution and can find a real application of this motion. So it's not just talking about an IoT platform that's very abstract, and can be used for everything. But talking about, I don't know how we have had different solutions for agriculture, for aquaculture. For binary, we had also for petrol refinery pro board that went into the tubes and clean them. And we've had different solutions in the investment area. And I've helped people from the industry to understand and to have a clear vision on how this can be applied in a real solution. And it's also most of the attendees also tell us that it's very interesting for them, for innovators, to have solutions, to be able to see solutions not only from your industry, but from other industries, because you can see different approach or different solutions that can also be applied to your industry.</p>
<p>13:21</p>
<p>Again, brilliant, I think that especially today, I think in in light of the pandemic, the necessity to collaborate and collaborate with innovative things, thinkers that are involved with IoT solutions World Congress is I mean, you get a better picture, you get a better picture of what's taking place. The question I have, and when I've been very fortunate to broadcast from IoT solutions World Congress is the speed of innovation, right? There's a there's a, there's a velocity that exists with innovation. How does somebody like me just learn to grow? Where am I at? I mean, it's, it's it's so fast. Roger, how do I how do I manage that? How does this information also get out to the masses that would benefit from this innovation?</p>
<p>14:13</p>
<p>Yeah, this is very interesting, Scott, because as you said, it's, it's so fast. And it's, it's also from collaboration, no one can knows about everything we want can be the best of everything. And I think it needs a lot of dialogue between different people that has different knowledge. And with all that, you can really innovate because, for instance, what what's happening in the next IoT solutions world, that we're introducing new disruptive technologies that are going to change the industries like digital twin, or like quantum computing, and this is going so fast and so fast, but it's important to have people that have the technical knowledge, and people sort of have the strategy in your hand in that they share knowledge. This dialogue between the it the OT strategies, these are important they are because all of them are important part of the solution.</p>
<p>15:17</p>
<p>Again, in light of the necessity to collaborate, even within organizations that have identified themselves as little silos it ot whatever, even that is a, that that is an old model that has to be sort of, at least transitioned out so that everybody's working together, because the solutions that IoT solutions World Congress, and its members are coming up with require that that necessity to strategically look at what the value of these these innovations bring to the business. And, and bottom line it does, Roger. I mean, you guys are right at that cutting edge. How does? I mean, with all the stuff that's been going on? If I go to where would I go to get great information on what you guys are doing? What industrial internet consortium is doing? How do I how do I get involved?</p>
<p>16:16</p>
<p>Well, first day, you've got obviously that web pages of the industrial internet consortium and the IoT solutions World Congress. But you can also ask to be part of the community. And so we'll send you regularly information we send to the community with valuable content. And obviously, there's no places that you have to be that's once a year, the event. So we are we keeping we try to keep in contact with the community during call year. But the important place to be is once a year to meet with people of the industry users, with their colleagues with other innovative people and to, to dialogue with and collaborate with others to find this.</p>
<p>17:06</p>
<p>I'll tell you right now, listeners, I've been very fortunate to be at the IoT solutions World Congress in Barcelona. And it is energized, it is full of individuals that are truly dreaming and making things happen. And they're putting it into action. You walk around the event. And you're looking at the testbed you're looking at the the companies that are representative, small, mid large, it doesn't really matter they have a solution that they are are proud of, and it is being represented and you can have right there a conversation, you can have a conversation of saying I have a problem looks like you have a solution. It is a beautiful event. I kudos to you guys. I mean, it is really an excellent event. And I've been very fortunate to interview a lot of your kryptonite status sponsor people. It's, it's, it's an exciting time. And I for me, personally, I'm so glad that you guys are pushing forward and still making it happen, because this is a topic that has to be discussed. Now. How do they get ahold of you? Roger, then, and for the listeners out there. Roger boo, but it's spelled b o u and I'll have all this contact information out on industrial talk.com. How do they get ahold of you? Roger?</p>
<p>18:40</p>
<p>They can get to me by email. By mobile, I mean, the website of the IoT sources for Congress, I have my mobile phone, my LinkedIn, my email, and I am very glad to answer any of you to attend any of you. And I like it very much. Anyone that can get in contact, I'll do my best to respond as quick as possible and to get in touch with all the</p>
<p>19:08</p>
<p>alright listeners. What we have is we have the IoT solutions World Congress it is brought to you by Pharaoh Barcelona as well as the industrial internet Consortium. It is a spectacular event. It is a must event to put on your particular calendar if you have that opportunity. This is a must attend event. It is in the beautiful town of Barcelona which it is beautiful and outside of the exceptional content and information that you can gain from this particular event. You can also enjoy the wonderful people of Barcelona and enjoy the town of Barcelona because it is something else. Roger, you are absolutely wonderful. You are wonderful. Thank you. That's right listener. I am wonderful too. Straight from Rogers. Alright listeners winner Wrapping up on the other side and we're going to have all the contact information, all the LinkedIn information, all the website information, all the email information. And to get a hold of Roger to get a hold of the industrial internet consortium to get a hold of Farah Barcelona and IoT solutions World Congress, so Fear not. You have no excuse not to get involved. Get involved. All right, we're gonna be right back.</p>
<p>20:22</p>
<p>Sure, and I hope to see you all in Barcelona next. May. And J. Also the food is good food. Also Barcelona. You missed that. Oh, yeah, baby.</p>
<p>20:32</p>
<p>I I did miss a lot of great gin and tonics, too. Yeah. Standby listeners. We're gonna wrap it up on the other side. You're listening to the industrial talk Podcast Network.</p>
<p>20:52</p>
<p>All right, Roger boo is his name. We're going to have all of the contact information to Roger and the rest of that wonderful team at Faro Barcelona. And we're just going to continue to highlight what they're trying to do and what they are doing in the world of innovation in the world of digital twin in the world of IoT, everything that is industrial for Dotto or industry for Dotto or however you want to try to parse it out there, the leaders, global leaders, in all things, getting that content out to help you be a success. What you need to do is you need to get involved. That's what you need to do. You need to get involved ASAP. Go out to IoT solutions World Congress or IoT s and W see IoT solutions World Congress comm find out more, get engaged. And as you will see at industrial talk.com all the information to get in contact with Roger and company. All right, you are bold. You are very brave, you dare greatly and you're hanging out with people who are bold and brave and daring greatly on this podcast, change the world. We're gonna have another great interview right around</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/roger-bou-with-iot-solutions-world-congress-talks-about-collaborative-innovation/">Mr. Roger Bou with IoT Solutions World Congress talks about Collaborative Innovation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Michael Bates with Intel and Phillip Carey are Talking About Utility Digital Transformation</title>
		<link>https://industrialtalk.com/episodes/michael-bates-with-intel-and-phillip-carey-are-talking-about-utility-digital-transformation/</link>
					<comments>https://industrialtalk.com/episodes/michael-bates-with-intel-and-phillip-carey-are-talking-about-utility-digital-transformation/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 19 May 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7571</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Michael Bates, General Manager, Energy with Intel, Corporation and Phillip Carey, Energy Consulting Expert about "The Electric Utility Digital Transformation Journey".  Get the answers to your "Utility Digital Transformation" questions along with Michael and Phillip's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/michael-bates-with-intel-and-phillip-carey-are-talking-about-utility-digital-transformation/">Michael Bates with Intel and Phillip Carey are Talking About Utility Digital Transformation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/2f761954-20c8-410e-9a32-1f76de6d135e"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Michael Bates, </strong>General Manager, Energy with Intel, Corporation and Phillip Carey, Energy Consulting Expert about <strong>&#8220;The Electric Utility Digital Transformation Journey&#8221;</strong>.&nbsp;Get the answers to your &#8220;Utility Digital Transformation&#8221; questions along with Michael and Phillip's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MICHAEL BATES' CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/in/mikebates35/" target="_blank" rel="noopener">https://www.linkedin.com/in/mikebates35/</a></p>
<p><strong>Company LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/company/intel-corporation/" target="_blank" rel="noopener">https://www.linkedin.com/company/intel-corporation/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://www.intel.com/content/www/us/en/homepage.html" target="_blank" rel="noopener">https://www.intel.com/content/www/us/en/homepage.html</a></p>
<h2>PHILLIP CAREY'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/in/philcarey/" target="_blank" rel="noopener">https://www.linkedin.com/in/philcarey/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Michael Bates with Intel and Phillip Carey are Talking About Utility Digital Transformation" width="500" height="281" src="https://www.youtube.com/embed/OnMS-TtBvCE?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:&nbsp;<a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>utility, phil, Intel Corporation, grid, people, power, talking, system, world, energy, companies, consumer, stranded assets, customers, relay, generation, happen, industrial, industry, Southern California Edison</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat,</p>
<p>00:19</p>
<p>grab your work boots,</p>
<p>00:21</p>
<p>and let's get All right.</p>
<p>00:21</p>
<p>Welcome to the industrial talk podcast absolute, again, honor that you have joined this podcast, this platform that celebrates industry heroes such as yourself, it is a no legacy thinking zone, do not even come to me and say I've got some legacy thinking. Because everybody within industry is bold, brave, daring, greatly innovative, solving problems, and changing lives and changing the world as we speak. Thank you very much for what you do. You're making my life better. And that's really very special. All right, we've got to on this particular podcast, we have a gentleman by the name of Michael Bates, General Manager, energy at Intel Corporation, mad skills. We have another gentleman by the name of Philip Carey, he's a consultant has his own consulting firm, had many, many years within Southern California Edison, and we're talking about the utility digital transformation. It's an important topic, and it must be discussed, let's get cracking. All right, we have a it's a bit long, because they have a lot to say, it's an important topic, a couple of things that you can do. One, you can listen to part of it, come back, listen to it again, because it's important. And two, or two or both, that doesn't really matter with me. You can go out to industrial talk.com, use the player, speed it up, boom, you're good to go. But these two individuals are absolutely exceptional, sees what has to take place within the utility space. And it is really for me being an industrial guy. And being a utility guy. I really geeked out on it, because it was exceptionally a great conversation. So I hope you enjoy it. All right, let's take care of some business real quick. I want you to get your calendar out. And this is the IoT solutions World Congress in conjunction with the industrial internet Consortium. This is an event taking place October 5 through the seventh 2021 in there talking about IoT AI, edge. You name it digital twin. I like this one quantum computing. How about that there is no stopping the future. It's absolutely spectacular. All right, put it down October 5 through the seventh, it's in beautiful downtown Barcelona, Spain, let's get our lives back in gear. That's what I want. I want I want ever this next normal to include travel. That's what I like. And boy, the people of Spain, this organization IoT solutions, World Congress organization, as well as the industrial internet consortium put on a fabulous, fabulous show. Been there a couple of times, broadcasted live from there, enjoyed every minute of it. Next one, put it on your calendar. This is in Cleveland, Ohio, Cleveland, Ohio, this is November 9 through the 11th. It's the manufacturing and technology show. And if you've never been to Cleveland, put that on your bucket list because it is a beautiful place with great people. And this event will not disappoint whatsoever. That's the manufacturing and technology show November 9, through the 11th. Put that on your calendar. A must attend event Oh, I will be broadcasting from there too. And connecting with all of the incredible individuals that are just innovative, that are bold, are brave. They're daring greatly. And you know what they don't do? They don't have any legacy thinking, boom, love it. Alright, let's get on with the interview. So this one of the the topics in one of the things that I was always sort of wrestling with, specifically to the utility space, is the fact that how does utility given all of this the renewable stuff that's taking place with all of the real innovative stuff that's being put onto the grid? How do they manage and how will they manage going forward, and it is a digital transformation, compensation and digital transformation solution. And these two individuals, Michael Bates, and Philip carry, bring the dog gun insights and wisdom. So enjoy the conversation. Welcome, and I appreciate you guys wanted to talk a little bit about the electric utility digital transformation journey, and it's a journey. Welcome, guys. How you guys doing?</p>
<p>04:49</p>
<p>Doing well? Thank you.</p>
<p>04:51</p>
<p>Alright,</p>
<p>04:52</p>
<p>got it. You know, you got to do it. Nobody knows you. So you got to just say Hey, Mike, give us a little background on who you are because they haven't gotten out to your LinkedIn stat card right</p>
<p>05:02</p>
<p>now. Okay, well, I haven't seen it either. But I'm glad to know that it looks good. And thanks for letting me go first. You bet us and thanks for inviting me enjoying conversation today. Cool, have a little background with Phil so we can share some of our common experiences. But my role at Intel is to look for opportunities to apply our technology and convene our ecosystem of partners to address big industry challenges in our energy verticals. Our energy in our case includes oil and gas power utilities, the new energy service companies that are getting into the renewable energy services, for example, the EB charging area as well, as well as digital oilfield smart AG, and water. So we look across different areas of energy and where they impacted the grid is there</p>
<p>05:55</p>
<p>like that smart AG, I had an opportunity to, I can't remember it was in Oklahoma someplace. And the the innovation that's being applied to AG, it's impressive. I just think it's cool. Everything's cool.</p>
<p>06:12</p>
<p>Let's talk about it. If you want, there's a couple of interesting projects going on in here. We might have</p>
<p>06:15</p>
<p>to just sort of dovetail and just go off on a tangent, Phil. Thank you.</p>
<p>06:21</p>
<p>Yeah, so my my backgrounds a little different. I was formerly at Southern California Edison for 22 years, in it the entire time, but started out in IT operations. And then at one point, found myself in a architecture group, and then transferred into a group called it smart grid engineering, where we were an IT group that was embedded with the OT group in transmission and distribution, the advanced technologies group. That's where I learned a whole lot about the business. And while I was there, develop this common substation platform. And I retired at the end of 2019. And now I'm off on my own as a consultant. And I've done some work with Intel and with Dell Technologies. And here I am.</p>
<p>07:22</p>
<p>It's funny. I think the internet says when you retire, you become a consultant. I think so. There's nothing else you can do it. It says,</p>
<p>07:31</p>
<p>Why the internet and my wife keeps saying I thought you were tired? Well,</p>
<p>07:37</p>
<p>you don't want to get out of game now. Just kidding.</p>
<p>07:40</p>
<p>No, you're right. You're right on the money on that one there. Because this time is very, very exciting. Very interesting. And I don't have the answers. But people like you, Mike and Phil, are in the game. And you're you're talking about this. And so we're focusing in on utilities. And typically, utilities tend to be sort of legacy thinking, this is why we're here, this is the end and it hasn't really changed for a long time, whatever that long time. might give us a little sort of, no, no, no, I'm gonna take it to Phil, because he was with Southern California Edison, not to say that you're not that important or my, you'll get your guide, okay. It's just sort of give us a little sort of that utility thinking, not today, but in the past sort of that utility thought process.</p>
<p>08:33</p>
<p>So the, you know, the current utility networks were designed, you know, we're using 100 year old technology, essentially, it was designed to generate electricity, and to deliver it to customers. And the utilities job was to get that electricity in one direction from the generator to the customer, and to balance load with generation. And as long as load and generation stayed balance, and electricity was flowing through the system, everybody was happy.</p>
<p>09:10</p>
<p>It's true.</p>
<p>09:13</p>
<p>Such a simple explanation, but it's like when I come into a room and I flip that switch me consumer or me, manufacturer or me, whatever that power be, but better to be delivered at the right cycles, rival to all of the stuff it has to write. And and that's the way utilities have been developed. It's just that's how that's what it is. And rightly so. But what's changing Mike?</p>
<p>09:46</p>
<p>Well, one thing is changing is, you know, the model is changing. And, you know, to Phil's point that utilities, the past and still current were built around reliability, keep the lights on so the talent They acquired the training they gave the policy and regulation to support that model, it's all been ingrained for, like you said, since the really much the inception of electric delivery, one way flow of power from centralized generation coal plants, nuclear plants, then through step down to consumption at the far edge, that's been the model and the bill, then the technology has been in place to support that model of keep the lights on at all costs. And I think Phil might agreed he's much more into the technology side than I am, but it feels like a siloed stack of solutions have been built around this grid reliability model. And now, the grid, the delivery model is really turning upside down. It's not it's changing from that one might flow from Central generation to to a flow from hundreds and 1000s of millions of points of generation on the opposite side of the grid, the other side of the substation, so it wasn't built to take on that two way flow equipment, maintenance costs go up because equipment wasn't designed for it, there's lost opportunity cost, because you're not connecting these new loads in a way under the kind of common substation platform to fill required. So it's a major shift of focus from the the generation side, down to the consumer side, consumer own asset side. And now you're asking a company that's been built to keep the lights on to now become a customer focused company. Look, you know, if the opportunity in the future is around services, you got to remake and re engineer a company to make that pivot. And it's hard for some companies to make that pivot, especially in the utility space.</p>
<p>11:49</p>
<p>Yeah, and, and you know, an example of that. And it's not this, not the utility industry, but IBM used to be the biggest hardware manufacturer in the world. And today, there are software and services company, they hardly make any hardware. So this is where the utilities need to go. And they need to look at how their business model is changing. And accommodate that.</p>
<p>12:14</p>
<p>Yeah, if you don't mind, God, I was just gonna add to that, I think the other thing I've heard the other comparison, I've heard Phil, and I think all of us on the call around to remember the telecommunications restructuring where the companies like the southwest and Bill's of the world who built all that infrastructure to enable what we see today, were not the companies that really profited from it, it was Facebook, Google, Amazon, they use all that infrastructure that was built and created services around it. And the infrastructure providers haven't even caught up since then, I think that's one of the inflection points we're at today is who's going to own that piece going forward.</p>
<p>12:51</p>
<p>So in a sort of simplified in my head, is that utilities were built in a way where I generate power, I transmit that power, I stick it into a distribution substation, and I just keep on bringing it down, bringing it down to the consumer level today, and that's fine. That's right, I see that flow. But today is like, okay, we have some that flow that go that way, right. But then on the other side of that, that transformer or that bus is is also generation that's happening on that side. So what so now we're saying it's got to flow the other way, and it's got to flow into this magical system. And it's not supposed to suppose just happen. It's like everything just sort of lines up. But that's not the case. That's not the case at all. So So there's a couple of things that I see taking place. First off, and I think it was you, Mike? Yeah, it was probably you. The toothpaste is out of the tooth, the toothpaste is out of the tube, it's out. So so we're heading down this road, it's happening, whether we like it or not, it's happening. So as a utility, let's say I have my utility hat on, I've got to do something about it. What problems is this new sort of dynamic grid had a causing on my system, Phil.</p>
<p>14:21</p>
<p>So one of the large problems is load doesn't necessarily match the generation system specifically out on some of the feeder circuits. So to combat this utility, really needs the capability to be able to reconfigure the feeder circuits to better match the load. Another issue is in the past, if I had a fault on one of those distribution circuits, I could tell by measuring the power flow through the relay And when it got out of specification, I knew there was something wrong, the system knew there's something wrong. And that relay would send a trip signal to the to the circuit breaker. Well, now that I have generation on both sides of that relay, how do I detect the fault? point? Yeah. So that's where some of this digital controls come in, so that we can measure and, you know, know how to deal with two way flow of energy now.</p>
<p>15:33</p>
<p>So here's the funny and here's a, here's a story from my past. So when I was with Southern California Edison, I knew, you know, I'd go into that relay room, I have that smell, and distribution voltage, I can always see, I could always see the lights, right, the lights, they'll, they'll dim. And I'll say, okay, that's what they'll dim. Okay, that's too. And I know that the, the testing the relays physically test the line. So if it, if there's a there's an, an interruption, they'll Test, test, test, and then lockout three times that was like the, the policy at a time, right. And my dad, as a former lineman, when he would watch the lights. And as a kid, I'm going to hex you're probably right, and you'll see it one, and it'll count two, and then he has three. And then right off the bat, he get a call. But but that that's old time thinking that's that's old way now with like you just said, Phil, you've got generation on both sides. How does that that physical, a really know what's going on? Mike? What other problems are utilities dealing with? In this particular? Whatever we call it? I don't even know. Is there a term that we can call this particular world that we live in from utilities perspective?</p>
<p>17:05</p>
<p>The general term, I've heard his energy transition, but that that includes a lot of different things. But that's the term I'm just gonna run with that one.</p>
<p>17:12</p>
<p>Yeah. All right.</p>
<p>17:15</p>
<p>So other other problems that they face. And again, this some of this is not some of this is technology, although I would argue the technology exists to do the kind of things that Phil and I are talking about. It just needs, there needs to be investment in alignment, mostly through right policy and regulation that allows for the type of investments. And I think we're getting there. I think there's other other market drivers. So you asked the question before, Arianna asked it. You were saying that, that this was an evolution. And you and I talked about this before I was at a neighbor's a distributech dinner or something? And someone asked the question, this was two years ago, or maybe three years ago. It's like everybody in the room that thinks that this is an evolution, raise your hand. And literally three quarters or more of the room raised their hand, no, this is an evolution. And it was mostly utilities, the understanding that this was an evolving process, it was under their control or to kind of evolve it as they drive it. But I think what's changed now and then the rest of the 10% maybe said revolution, I think if you did the same poll today, it might be the opposite. Because I think there's market drivers outside of the utilities control that really is forcing the change. One is a focus around sustainability, and impacts of climate change. That cannot be ignored by the utility. So mandates by states companies company's, again, in areas where particularly in areas where there's been energy resiliency issues like in Texas, around the storm in California around the wildflower wild fires, where companies are looking for alternative sources to roll their own energy systems. So as more and more of those, if that pain point keeps bringing more and more companies and customers to roll their own energy, that's less, that's more of a problem on the other side of the grid that Phil's talking about. So corporate sustainability driving a lot. And I also think we're gonna start hearing more how financial markets are looking at carbon based. So companies with high carbon footprint carbon based assets, which will move companies again away from that one way flow of centralized power, which is dirtier, in general, to more decentralized power on the edge again, exasperating the problem. And then finally, EBS. You know, you One could argue we're at the inflection point now. But if you follow this industry at all the companies that have declared the end of combustion engines, the policy regular the support, from, you know, Europe and US around the administration, so think those market drivers and again, I started going so long here, but those market drivers are really pushing them in ways that are forcing them into this This type of a platform that Phil's talking about to be able to enable more services and and become a player in this new opportunity. So</p>
<p>20:09</p>
<p>great. No, you know what, it's a little bit more than that, because it's the regulators as well. Yeah, you look at California's remote, renewable portfolio standard, going to 100% renewables, I think it's by 2050. And Washington state where I am at now, just in the last week or so, passed a carbon tax resolution in the house. So, you know, those kinds of standards are coming here. They're coming everywhere. So,</p>
<p>20:42</p>
<p>okay, so</p>
<p>20:43</p>
<p>let me just you brought up a lot of good points there. Mike one, I think you're absolutely right. 11 illusion versus revolution. And I think we're at that point, I think we're at that revolution, I just think that there's too many things taking place in the market today. I think the drivers of sustainability, climate change, market, ie V's and the regulator, those are challenging conversations to have one of the things that and I'll throw this out real quick, because it just popped into my head. If If carbon based assets are going to be, you know, viewed poorly, how do you even how do you even structure a financial value proposition around a traditional generate? I think it's just going to by virtue of that, nobody's going to be able to wrap it with any type of capital. That'd be tough going forward, because you still have embedded assets that are still having some sort of rate of return</p>
<p>21:41</p>
<p>and still am being amortized. Right. Yeah. So</p>
<p>21:45</p>
<p>utilities don't like stranded assets. Yeah.</p>
<p>21:49</p>
<p>Geez, Phil, I haven't heard that one in a long time stranded assets. I forgot about that one. Okay, listeners, I have a utility background and stranded assets was a word that was battered stranded assets get shut the front door. Okay. So, so now we've we've painted the picture. And there's a lot of dynamics, it's very fluid out there. And before industrial talk, we've had number of conversations that evolve revolve around the term industry for Dotto, we've talked about the edge, the cloud, this that everything around with that. But what component that was really missing was, was that utility, how does the utility fit? I get it in the manufacturing world? I get it. I get it in the oil and gas, I see it I see what they can do. Utilities because of their short of the way they look and who what they are. This is a this is a difficult question. Now with that said, what has to change? Phil? What has to change in their mindset? Because they're not going away? Without being song without being dragged? But it's happening? What has to change?</p>
<p>22:59</p>
<p>Yeah. And you know what? The technology of this is the easy part. Right? Michael mentioned, some of that technology is already around, it's usable. New technology is coming on board all the time. The problem is more with people than it is with technology. A lot of utilities don't even realize yet that they need this digital transformation. It hasn't quite hit them yet. I've been in conversations with many utilities. And you know, some of them are working on it. Some of them say now, we're not. We're not even thinking of that yet. But they need to be. There's a couple of forces at play here. First of all, if I'm a utility operator, you know, I have to meet my safety and safety numbers. Otherwise, my regulators will be really upset with me and could have some financial penalties. So if I operated my grid, and it was stable last week, and this is the way I did it, that's the way I want to keep doing it because it's a known commodity. And, you know, nobody can fault me for doing something new that didn't quite work out.</p>
<p>24:25</p>
<p>It's true. Um,</p>
<p>24:27</p>
<p>another issue is what I'm hearing now called the silver tsunami.</p>
<p>24:32</p>
<p>Yeah, I've heard that too. And it's not just is it utility? What they they've been talking about the silver tsunami for years and years and years. You know what they do? They retire, they retire, you fill and then they bring you in as a consultant.</p>
<p>24:48</p>
<p>That's what they do.</p>
<p>24:49</p>
<p>That's the</p>
<p>24:52</p>
<p>first time I've heard it.</p>
<p>24:53</p>
<p>Yeah. So I guess what I'm saying there is that many of the workers on the OT side of the house. So the transmission and distribution in the case of utilities are people that have been at that utility for 20 3040 years. And change is a hard thing. Yeah, you try to move one of these guys cheese, and they're gonna let you know that they want their cheese where it is. Yeah. Oh, yeah. Um, so the people, part of this is the hard part, getting people to accept the new technology, and also learn how to use it.</p>
<p>25:35</p>
<p>So it's silver tsunami, is that massive retirement that people like Phil, were referring to, they've been there for 30 4020 whatever years, right? And then all of a sudden, hey, I can retire. And then all that knowledge, all that intellect event, utility stuff just goes right out the door, and onto the lake. Where the end and and what do you do as a utility? And I remember I was working with another utility in Arizona, and and they were having the same thing and these planners, so you can you can walk into the planning department, and you can say, Yep, retirement, retirement, retirement retirement. And, and they know where all of the switches are, they know where all of the funny, funky things that are out on their system that they got to be aware of, and they just let the crew know, right out, whatever all of the stuff that's out there, gone, gone. And, to this day, we still don't have a real solution of saying, okay, we'll let you go. But we've got to go inside your head and pull out that information. And maybe until can get to that probe and just stick it on an endo system</p>
<p>26:42</p>
<p>now neuro link, thinking about it. So interesting stuff out there. A quick side story on that. I live in Texas, I think I told you that. And we had this winter storm that shut everything down. And I remember, I'm not going to mention the city, but one of the city water systems went down because it couldn't get the emergency backup system back up. Because the owner's manual was lost and all the knowledge about how to turn it on and connect it. So it sat there for two days until someone anyway it's kind of a symptom of the way you're just talking about it. So somebody just raised up their hand.</p>
<p>27:15</p>
<p>Hey, Scott, remember how to do it. So Scott raises his hand, he goes, Hey, can you turn on this water? Certainly can but</p>
<p>27:23</p>
<p>bring him back as a consultant. Last year,</p>
<p>27:27</p>
<p>that's right.</p>
<p>27:28</p>
<p>I have a number in mind. And it's on my napkin right here. And I'll sled across the table. And you let me know. But it's it's the truth. It is such and that whole Texas thing. That whole Texas and and for some of the listeners out there, they had a real winter storm in Texas. Now Texas is a unique system all to its own. It's called ERCOT. Right? Did I get that? Right? And so it's sort of this little unique utility Island in this all other, you know, utility type of grid. And they were they were they were challenged.</p>
<p>28:04</p>
<p>So you really highlighted the problem statement that we're talking about. The biggest, biggest feedback on during that time was there were areas in the archived grid where the downtown areas were totally lit up buildings were running full blast, even though no one could get to that building. Everyone was at home, while you know, nearby neighborhoods were having rolling blackouts, or in some cases, you know, days long blackouts. And the response was, well, we couldn't turn those switches off because they're on circuits where critical facilities are but that is not true. That gets to Phil's point. That technology exists today to do scalpel like precision, like control of those loads to turn those places that are in demand that aren't needed to areas that are without it again, it does. I think it takes a willingness. And I think a different approach to policy as well. And also willingness to invest to put that technology in place to do the things like that. Again, it's just it's not a, it just doesn't feel like rocket science to me. Yeah. But</p>
<p>29:09</p>
<p>here's, here's the thing that I have a customer and I don't want it in my backyard. Sure. I'm all about sustainability. But I'm all about having that nice, you know, turn on that light whip into my computer, have that nice clean power, just sort of making sure that things don't, you know, fry. So is this new, brave new world? Something that is really consumer centric, or is it something that it's going to cause me Yanks</p>
<p>29:44</p>
<p>either one comfort film.</p>
<p>29:48</p>
<p>I don't know that it's so much consumer centric, you know, back in my SC days. You know, we did the AMI, the automated metering infrastructure project, and we put Smart Meters out everywhere. And we made, you know, 15 minute meter reads and hourly reads available to the customers. And guess what? Most of them didn't care. They wanted their bill at the end of the month, they wanted the power to be on when they went and flip the light switch. But most of them really didn't care to go and look and see what their energy usage was at three o'clock in the morning on Wednesday. So I'm not sure that it's so much consumer driven, as it is sustainability and regulator driven.</p>
<p>30:37</p>
<p>That's interesting. You got it. Yeah, I was like,</p>
<p>30:40</p>
<p>Yeah, I would. I mean, I would counter that, I think there is an opportunity. And again, I think utilities have a great place to be the provider of these services, to engage customers. In a way I call it almost the democratization of energy. So that that power produced end or not consumed, in partnership with utility allows the consumer or some people call these prosumers producers and consumers of energy to participate in a market in the same way other load nodes can participate in a market. And I think that will facilitate more, or one, it's going to facilitate resiliency into the grid, because the grid is if we can optimize and orchestrate those many, many different loads. But I know it's yet to be proven. And I agree with Phil on the energy management data. I didn't think that was very sticky, either. And some of the projects I've seen, but I do think if there is a way to, to make it really easy for consumers to participate in an energy exchange, you'll drive higher adoption of these technologies.</p>
<p>31:49</p>
<p>has to be super easy,</p>
<p>31:52</p>
<p>breezy. And I still like it the most part, the average consumer wants their energy clean, green and cheap.</p>
<p>32:01</p>
<p>Which is right would be difficult, right? Yeah. It's like, got it clean, green and cheap. But the Something's got to give in that particular. So we've we've, we've created this reality the utility grid is there's a lot of mechanics going on out there. There's a lot of embedded assets, there's a lot of just old stuff out there, too. It's like, there's old stuff out there. And and some of its buried and some of its in these, you know, the relay sheds, and there's all these assets out there. How do we then begin to transition? Taking that reality taking the resistance of utilities to a certain extent, some are a little bit more willing than others in nacionales? It's a it's definitely a cavalcade of feelings. Where do we start? Does the technology exist to be able to transition to this night? This this whatever this digital age that we want to go to? Phil?</p>
<p>33:04</p>
<p>For the most part, yes, some of the advanced stuff, not yet. But we're really close to it. And like I said before, I think the technology is the easy part. So yeah, here's a little anecdote from me. You know, back when I started working in the smart grid engineering group, we were working on a on a large project. And my job was to assist the OT guys, in doing some of the computer control. I was the infrastructure guy. And I saw the way that some of these things were were happening. And being an it being a data center architect for as long as I was. You know, we had been doing things for years and years and years that were pretty reliable. And I went to one of the engineers, and I said, why are you doing it this way? We can. I mean, there's this system, and we can, you know, make these changes, and it will make your life a whole lot easier. And he didn't want to hear it. That's not the way we do it. So pretty.</p>
<p>34:14</p>
<p>Pretty common. Unfortunately,</p>
<p>34:16</p>
<p>I had a unique capability in that I had essentially my own lab there. And I had access to their labs as well. And I decided that, you know, I've tried to explain how I think this technology can work. They're not getting it. So I need to build it and show them. This is how it works. This is what it can do. So I did that in the lab and showed them and over time and it did take time I started getting questions about the technology. Well can it do this? Can't do that. What happens if we try this? Come on Phil, that that's,</p>
<p>34:56</p>
<p>that's a, that's a long tail type of solution. I've just got to say There we go. Okay, I'll show you. I'll create it. And then and then when you do create it, it's like, well, I'm interested in this little point here when you got this whole solution, right? And it's like, Hey, you got a kid. It's like, man,</p>
<p>35:16</p>
<p>but it was good because they thought of things that I didn't think of. Okay, right, because I was an IT guy. Right? So they would come to me, Well, can I can? Can it do XYZ? I'm like, Yeah, I think I can make it do that. So that led me to more innovation, innovation. And, and frankly, that technology, the common substation platform, basically a compute system virtualized that's built on industrial hardware that can sit out in a substation and operate, that allows the engineers to think about ways to do things that they could not do in the past. And it you know, it frees up, you know, out of the box thinking, and I hate that term out of the box, but I'll go ahead and use</p>
<p>36:08</p>
<p>it back back to those cliches, right? You just got to roll with it, because I don't know, I don't know of any other, it's just got to roll with it. Go ahead, Mike.</p>
<p>36:15</p>
<p>I was just gonna say it also unlocks innovation and in giving the utility, the ability to securely federate that data out to the developer world to look for opportunities to provide new services to customers, because there's data there, once you consolidate under the platform that Phil was just talking about, unlocks all kinds of key, some that utility is going to see right away and, and develop on their own, but many others, if they can figure out a way to federate it out. Many others will come from the from, from the from the app development world,</p>
<p>36:49</p>
<p>I gotta interrupt real quick a federated out, what do you mean by that?</p>
<p>36:53</p>
<p>So I mean, so federated, like in channels, so data sent autonomously for certain purposes and for specific up for specific applications. federated out, so in a secure way. So that, and again, I'm getting an error, or I'm touching errors I'm not that comfortable with. Okay, I</p>
<p>37:15</p>
<p>just didn't understand. It sounds good.</p>
<p>37:17</p>
<p>Oh, it's sharing the data in a way to to certain audiences that I think that value, and it's really secure exchange, does</p>
<p>37:24</p>
<p>that feel? Yeah, cuz if you look at it today, meter data is over here. And voltage measurement data is over here. And outage data is over here. And in most cases, that data never meets. But if you could combine that data into something useful, and then run some analytics against it, a good example is that most utilities inventory of assets is dismal at best.</p>
<p>37:55</p>
<p>And they're done that absolutely understand exactly what you're saying. I know that was there.</p>
<p>38:01</p>
<p>Yeah. And I think, for the most part, if you look at the field, utility does not really know what transformer My house is connected to. Yeah, they may, but they may not. They know it's one of these in this area, because the houses in this area. So there was a program that I saw, where the utility was able to take the voltage measurement data from the smart meters and run analytics against it, and determine which group of houses were connected to the same transformer. That's just a small example of when.</p>
<p>38:48</p>
<p>Yeah, and that's good for, that's good for customers, right? That's good. If I'm out in the field, and I got a power outage, right? And if I had that data, I would know that that Transformers feeding this neighborhood or this group of houses. And it allows me to think a little bit different. I can switch over here, do this, like it changes my look at the grid. If I'm out in the field and say, switch there, do this. Oh, that's, that's okay. We got it.</p>
<p>39:15</p>
<p>That's fine. For the most part, smart meter data is transforming the way that repairs are handled. Right? Because the old way is, first of all, the utility didn't really know that there was an outage until somebody called and said My power's out. And then when that somebody called and said the power's out. They would send a patrolman out to go and follow the lines and see if they can find where the problem is. Yeah, we're now you get outage reports from smart meters if your utility has smart meters, and they can pretty much pinpoint where the trouble is.</p>
<p>39:51</p>
<p>Yeah. I like that one. One other interesting project that's related. I've been part of is an idea to deploy, I'll call it autonomous mobile batteries. So batteries charged up and outside of the community in areas where solar can be. So this would be in an area. This has been particularly in in a very dense city environment where you can't put a lot of solar. And so if you would put the solar farms be on the outskirts of town, and mobile batteries would be there charging and discharging out into the network where the power is needed. I mean, it would be large size batteries, it could even be smaller size, where they're dual purpose could be even transportation. So picking people so it's a mobile battery first and then. But that type of technology that Phil's talking about, would be able to map out that autonomously move those energy resources around in a way that makes it look like baseload, which is what we're trying to replace. You don't until you make it look like baseload and act like baseload. Yeah, be hard to get to those mandates.</p>
<p>40:59</p>
<p>But that's, that's part of the problem, though, with the way that people think about change, right? Lots of utilities have automation, automation to where a operator pushes a button, and XYZ happens. You start talking about autonomous operation that scares the heck out of people. Because right now, just about every operation that happens on the grid is initiated by a human, human in the loop. So you know, the outage management system, the energy management system, it comes up with a solution, and then waits for the operator to say, execute and go.</p>
<p>41:41</p>
<p>Yeah, it is still down to that switch. Yeah. You're spot on now. And it's Yeah, but but okay. I'm bullish on the future. I'm bullish on the ability for smart people to deal or to address these opportunities, these challenges within, and I believe, I believe, from a consumer perspective, either we will be unaware, which is good. That's not aware. My path. Okay, I'll give you an analogy. So this is what happened. It's those micro interruptions that when I was alignment, would drive customers crazy, like a blip. And the reason for that normally, before an analog clock, no big deal, don't they don't care. It's still three o'clock. But when we came to the digital clocks, and you have that little interruption, then everything in the house or blink clock, high voltage power outage, and and that's when everybody said, Well, I don't like this, what's going on with my power? So if we can make it to the point where people are, they don't see it. Right, then I think we're good. But but I think we can answer these questions. Mike, where do you see it sort of going? I mean, what do you put on your future hat? Let's, let's say what if dream? What do you think it's going?</p>
<p>43:07</p>
<p>Pay? Well?</p>
<p>43:08</p>
<p>Yeah, so first of all, it starts with something you asked earlier, which is what do we need to do? And then I think one of these things? Well, the domino, despite the market drivers we talked about, I still think there's a lack of education to consumer level on some of these challenges. So I think I'd say one of the big things we need to invest more on is consumer education. And when I say consumer, I'm talking about every type of consumer, not just residential, multifamily, but also corporations and commercial industrial on, on what this smarter grid to use a term that's over us can deliver in terms of benefits. past that, I think the future will look like a lot of what the lot of what the content delivery world looks like today, the Netflix streaming world where when they first started delivering content, they recognized it, you know, coming from a central server was not going to not cut the deal. I think now as we expand in the ways we've talked about, I think a tiered compute network is going to be what the future looks like where the right amount of compute sits at the right part of the transaction. And there's a platform layer, like what Phil's talking about. I think that orchestrates that. Who wins that role. I think it's still up for grabs. I think the utilities are still in the lead position, in my view, because one, the position they have today, is still pretty sticky through policy and regulation. I also think their brand is still valuable in this area around the new services that create, but also recognize the new market entrants that are coming into this space. There's super ambitious, so companies like shell and some of the big oil and gas companies gas and oil. Yeah, so that's so Who wins that platform play, I think is who the future winners are that. But I do think it's a big platform play that orchestrates this, this new energy system we're about to fill. What do</p>
<p>45:11</p>
<p>you think the future looks like?</p>
<p>45:14</p>
<p>The future is definitely digital. Gone are the days where the grid is stable because of inertia. Meaning that Yeah, most generation is done by a big spinning mass. And that mass wants to keep rolling on when something happens. We're going all inverter base now with wind and solar, which really needs some fast controls, to stabilize the voltage and, you know, keep things up. I think utilities, a lot of them have realized that they need to get there. Some are just beginning the journey. Some are still saying that's not gonna happen. But</p>
<p>46:00</p>
<p>yeah.</p>
<p>46:03</p>
<p>Okay, go right ahead and think that, yeah, so um, it's, you know, it's coming. And we need to educate everybody. The operator,</p>
<p>46:19</p>
<p>yeah. But here's the funny thing. And being in the, in the education, there's one, there's always going to be that percentage, and it's a high percentage, I really don't care. I just, I'm not going to listen, I don't care. I've got to dig this ditch out here. And I'm going to be doing that. But what's interesting, if we truly desire, a sustainable, nimble, you know, a system, the digital solution is the only way that we're going to get there. The physical solution that we have today does not allow for any of that, really, it sort of here, yeah, we'll let you have this little area here, whatever. But to truly transform and create something that is sustainable. It's a digital, it's a digital innovation type of conversation. You won't get there. And I guarantee you, they'll lose that battle.</p>
<p>47:14</p>
<p>And furthermore, Scott, it's a digital control at the edge. Yeah.</p>
<p>47:19</p>
<p>Oh, there you go.</p>
<p>47:20</p>
<p>Some some of these operations that are going to have to happen quickly. Yeah, there's not enough time to send those digital signals back to a central location, have it processed, and then a command sent out to do something. It's interesting.</p>
<p>47:34</p>
<p>Yeah, there's a Functional Safety component to that, too, that you mentioned, Phil, when powers come in the other direction. And there's an outage, you got to know if you're a lineman, what this what this, so the system has to automatically adjust for the safety components of this new system as well, immediately,</p>
<p>47:50</p>
<p>well, and then there's another big one is when you start decentralizing the system, and run these systems over networks, you need to pay a lot, a lot of attention to cybersecurity. That's,</p>
<p>48:07</p>
<p>that's a whole nother conversation you're spot on on that one.</p>
<p>48:10</p>
<p>It is and, and you can, in my opinion, triple the amount of compute power that you need to get this work done, when you lay out lay over the cybersecurity components on top of and so the, you know, the computers that they use today, these families, pretty gutless computers that can get the job done today. They're not going to get the job done when you lay cyber security over the top of it. Yeah. So</p>
<p>48:41</p>
<p>it's doable? are we are we you know, I mean, I'm talking to to the best in the business. Is it doable? Are we gonna get there? Whatever their looks like?</p>
<p>48:52</p>
<p>I think we are.</p>
<p>48:53</p>
<p>Yeah, I think a lot of it's being done. There's demonstrations of this. Again, it's not at scale yet. But yeah, I totally agree with Phil. It's not a technology problem to solve. Technology exist, to assemble the platform to deliver the services that we just described. It's your it's the people for sure. It's also the momentum behind the incumbent legacy system. There's so much investment in it all the way up and down. That it's hard. It's like moving a tuber aircraft carrier with a tugboat. It's just really hard to move it I think that's fucking about that</p>
<p>49:32</p>
<p>now, but it's gonna happen. It is and we're gonna have to wrap this conversation up. We've been going for about 45 minutes however, Mike, how does somebody get ahold of you?</p>
<p>49:43</p>
<p>Michael dot e dot Bates at Intel coms best.</p>
<p>49:46</p>
<p>Excellent. Phil.</p>
<p>49:49</p>
<p>Phil at Carey consulting. services.com is your last</p>
<p>49:54</p>
<p>no you I like your last name is it? Do you know the guy Hey, here's my resume. You two were excellent. This is this is just scratching the surface and I, and I can see additional conversations taking place as a result of this conversation. Because I mean, we haven't even talked about the regulatory component. We haven't talked about any other. I don't even have the answers. And and I like the fact that it does, it just gets down to people. And then once people make, make that decision, saying, Yeah, it's gonna happen, then things do happen. But you're right. Technologies technology. Just is,</p>
<p>50:36</p>
<p>yeah, you know, and and You're so right. When we were working on some of this new technology, we went out to one of the locations where the engineering groups were gentlemen, from the networking group, and myself, we went out to discuss IP addressing schemas with one of the substation engineers. And first of all, we started out with him, not trusting us, because we were from it. But by the end of the conversation, by the end of the conversation, he was ready to throw us out of his office physically. But a year later, he was one of our champions. Yeah. When he finally realized that this was coming, and that there was no way he was stopping it.</p>
<p>51:33</p>
<p>is a cool,</p>
<p>51:34</p>
<p>jump on board, baby are jumping the pool, the water's fine. It's all nice and cool and refreshing. I'm gonna have to do it. Alright. Thank you very much. Okay, listeners, thank you very much for joining the electric utility digital transformation journey. It's a mouthful, but it is what's taking place today. Oh, I forgot to ask you. It's global. we're not the only ones that have to deal with all of this is global maybe. And he says some extent or another, but it's a global challenge that I believe that technology can solve, but it gets up it goes right back to the people. All right. Thank you guys.</p>
<p>52:12</p>
<p>Have a good one.</p>
<p>52:16</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>52:24</p>
<p>All right. Big old shout out to Michael Bates, as well as Philip Carey. Both are just top notch professionals in the world of digital transformation for utilities. They're solving big problems. look them up, get out there. You'll have all the information out on industrial talk.com. Again, I want you to make sure that you put this on your calendar is the IoT solution, wrote Congress, as well as with industrial internet Consortium. great people, great organization, great event, that's October 5, through the seventh and beautiful Barcelona and the next one that we want to make sure that you put on your calendar is the manufacturing and technology show. And that is in Cleveland, Ohio, November 9 through the 11th 2021 put the Cleveland trip on your bucket list. You will not be disappointed for great food, great people call for you. Alright, people be bright, daring greatly. That's what industry is all about. Hang out with more bold, brave, Daring Greatly people and he will change the world no legacy thinking here. Ask the question. Why not? What if Enjoy your day.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/michael-bates-with-intel-and-phillip-carey-are-talking-about-utility-digital-transformation/">Michael Bates with Intel and Phillip Carey are Talking About Utility Digital Transformation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. David Reid with NOV Talks About a passion and need to innovate in the energy market</title>
		<link>https://industrialtalk.com/episodes/david-reid-with-nov-talks-about-a-passion-and-need-to-innovate-in-the-energy-market/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 30 Mar 2021 15:00:00 +0000</pubDate>
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					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to David Reid, Chief Technology Officer and Chief Marketing Officer at NOV about "A constant focus on leveraging innovation in the energy market".  Get the answers to your "Energy Innovation" questions along with David's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/david-reid-with-nov-talks-about-a-passion-and-need-to-innovate-in-the-energy-market/">Mr. David Reid with NOV Talks About a passion and need to innovate in the energy market</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/ad6ae47a-975a-45a6-b860-cfec11750630"></iframe></div><p>this is a</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/david-reid-with-nov-talks-about-a-passion-and-need-to-innovate-in-the-energy-market/">Mr. David Reid with NOV Talks About a passion and need to innovate in the energy market</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Ms. Kathy Henrich with Milwaukee Tech Hub Coalition talks about Transforming the Workforce of the Future</title>
		<link>https://industrialtalk.com/episodes/kathy-henrich-with-milwaukee-tech-hub-coalition-talks-about-transforming-the-workforce-of-the-future/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 09 Feb 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7332</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Kathy Henrich, CEO of the Milwaukee Tech Hub Coalition about "Transforming the Workforce of the Future and Bringing Regional and Personal Prosperity"!  Get the answers to your "Tech Hub" questions along with Kathy's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/kathy-henrich-with-milwaukee-tech-hub-coalition-talks-about-transforming-the-workforce-of-the-future/">Ms. Kathy Henrich with Milwaukee Tech Hub Coalition talks about Transforming the Workforce of the Future</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/5eb4fbf7-1811-4b3f-b7f6-6c265c5d4650"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong>&nbsp;we're talking to&nbsp;<strong>Kathy Henrich, </strong>CEO of the Milwaukee Tech Hub Coalition about <strong>&#8220;Transforming the Workforce of the Future and Bringing Regional and Personal Prosperity&#8221;!&nbsp;</strong>Get the answers to your &#8220;Digital Transformation Education&#8221; questions along with Jennifer's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Jennifer and the wonderful team at the University of Wisconsin-Milwaukee and how you can up your Digital Transformation learning game through CSI </strong>by the links below.&nbsp;All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>KATHY HENRICH'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/jennifer-abele-2859684/" target="_blank" rel="noopener">https://www.linkedin.com/in/jennifer-abele-2859684/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/school/uwmilwaukee/" target="_blank" rel="noopener">https://www.linkedin.com/school/uwmilwaukee/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://uwm.edu/" target="_blank" rel="noopener">https://uwm.edu/</a></p>
<h2>CSI AND MARY BUNZEL'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/marytbunzel/" target="_blank" rel="noopener">https://www.linkedin.com/in/marytbunzel/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/school/uwmilwaukee/" target="_blank" rel="noopener">https://www.linkedin.com/school/uwmilwaukee/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://uwm.edu/csi/" target="_blank" rel="noopener"> https://uwm.edu/csi/</a></p>
<h2>PODCAST VIDEO:</h2>
<p>&nbsp;</p>
<h2>BE PART OF EDUCATING THE WORKFORCE OF TOMORROW:</h2>
<p><a href="https://uwm.edu/csi/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2021/02/UWM-CSI-4clr-1235-Logo.png" height="273" width="1035"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/kathy-henrich-with-milwaukee-tech-hub-coalition-talks-about-transforming-the-workforce-of-the-future/">Ms. Kathy Henrich with Milwaukee Tech Hub Coalition talks about Transforming the Workforce of the Future</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Ms. Jennifer Abele with University of Wisconsin Milwaukee Talks about Strategic Partnerships and the Workforce of the Future.</title>
		<link>https://industrialtalk.com/episodes/jennifer-abele-with-university-of-wisconsin-milwaukee-talks-about-strategic-partnerships-and-the-workforce-of-the-future/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 08 Feb 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/jennifer-abele-with-university-of-wisconsin-milwaukee-talks-about-strategic-partnerships-and-the-workforce-of-the-future/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Jennifer Abele, Senior Executive Director of Strategic Partnerships at The University of Wisconsin-Milwaukee about "Strategic Partnerships to Engage and Innovate the workforce of the future"!  Get the answers to your "Digital Transformation Education" questions along with Jennifer's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jennifer-abele-with-university-of-wisconsin-milwaukee-talks-about-strategic-partnerships-and-the-workforce-of-the-future/">Ms. Jennifer Abele with University of Wisconsin Milwaukee Talks about Strategic Partnerships and the Workforce of the Future.</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/f0f23df0-eb8c-4cee-b422-a6f0e552c544"></iframe></div><p>In this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Jennifer Abele, </strong>Senior Executive Director of Strategic Partnerships at The University of Wisconsin-Milwaukee about <b>&#8220;Strategic Partnerships to Engage and Innovate the workforce of the future&#8221;!  </b>Get the answers to your &#8220;Digital Transformation Education&#8221; questions along with Jennifer's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <b>Jennifer and the wonderful team at the University of Wisconsin-Milwaukee and how you can up your Digital Transformation learning game through CSI </b>by the links below.  All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>JENNIFER ABELE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/jennifer-abele-2859684/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/in/jennifer-abele-2859684/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/school/uwmilwaukee/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/school/uwmilwaukee/</a></p>
<p><strong>Company Website: </strong><a href="https://uwm.edu/" target="_blank" rel="noopener noreferrer">https://uwm.edu/</a></p>
<h2>CSI AND MARY BUNZEL'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/marytbunzel/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/in/marytbunzel/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/school/uwmilwaukee/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/school/uwmilwaukee/</a></p>
<p><strong>Company Website: </strong><a href="https://uwm.edu/csi/" target="_blank" rel="noopener noreferrer"> https://uwm.edu/csi/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Jennifer Abele w/ UOW-Milwaukee Talks about Strategic Partnerships and the Workforce of the Future." width="500" height="281" src="https://www.youtube.com/embed/D9-cpx5bH4A?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>BE PART OF EDUCATING THE WORKFORCE OF TOMORROW:</h2>
<p><a href="https://uwm.edu/csi/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignnone wp-image-7291 size-full" src="https://industrialtalk.com/wp-content/uploads/2021/02/UWM-CSI-4clr-1235-Logo.png" alt="" width="1035" height="273" srcset="https://industrialtalk.com/wp-content/uploads/2021/02/UWM-CSI-4clr-1235-Logo.png 1035w, https://industrialtalk.com/wp-content/uploads/2021/02/UWM-CSI-4clr-1235-Logo-600x158.png 600w, https://industrialtalk.com/wp-content/uploads/2021/02/UWM-CSI-4clr-1235-Logo-300x79.png 300w, https://industrialtalk.com/wp-content/uploads/2021/02/UWM-CSI-4clr-1235-Logo-768x203.png 768w, https://industrialtalk.com/wp-content/uploads/2021/02/UWM-CSI-4clr-1235-Logo-1024x270.png 1024w" sizes="(max-width: 1035px) 100vw, 1035px" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener noreferrer">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong> <a href="https://safetywithpurpose.com/" target="_blank" rel="noopener noreferrer">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener noreferrer">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener noreferrer"> Reserve My Copy and My 25% Discount</a></p>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jennifer-abele-with-university-of-wisconsin-milwaukee-talks-about-strategic-partnerships-and-the-workforce-of-the-future/">Ms. Jennifer Abele with University of Wisconsin Milwaukee Talks about Strategic Partnerships and the Workforce of the Future.</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<enclosure url="https://podcasts.captivate.fm/media/663ceae0-2e5e-46d8-a7ce-2d73e0c92f57/jennifer-abele-interview.mp3" length="30841547" type="audio/mpeg" />

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		<title>Ms Mary Bunzel with the Connected Systems Institute talking about Educating the Workforce of the Future</title>
		<link>https://industrialtalk.com/episodes/mary-bunzel-with-the-connected-systems-institute-talking-about-educating-the-workforce-of-the-future/</link>
					<comments>https://industrialtalk.com/episodes/mary-bunzel-with-the-connected-systems-institute-talking-about-educating-the-workforce-of-the-future/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 04 Feb 2021 13:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7303</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Mary Bunzel, Executive Director of the Connected Systems Institute ("CSI") at the University of Wisconsin-Milwaukee about "The need to educate the Workforce of the Future".  Mary and her team at CSI are leading the way with "hands-on" solutions and training to ensure Industry 4.0 success for students passionate about innovating the future.  Get the answers to your "Digital Transformation Education" questions along with Mary's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/mary-bunzel-with-the-connected-systems-institute-talking-about-educating-the-workforce-of-the-future/">Ms Mary Bunzel with the Connected Systems Institute talking about Educating the Workforce of the Future</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/2d2b540f-9b86-4df5-9e15-347b38256f7b"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong>&nbsp;we're talking to&nbsp;<strong>Mary Bunzel, </strong>Executive Director of the Connected Systems Institute (&#8220;CSI&#8221;) at the <a href="https://uwm.edu/" target="_blank" rel="noopener">University of Wisconsin-Milwaukee</a> about <strong>&#8220;The need to educate the Workforce of the Future&#8221;</strong>.&nbsp;Mary and her team at CSI are leading the way with &#8220;hands-on&#8221; solutions and training to ensure Industry 4.0 success for students passionate about innovating the future.&nbsp;Get the answers to your &#8220;Digital Transformation Education&#8221; questions along with Mary's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Mary and the wonderful team at CSI and how you can up your Education game </strong>by the links below.&nbsp;All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MARY BUNZEL'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/marytbunzel/" target="_blank" rel="noopener">https://www.linkedin.com/in/marytbunzel/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/school/uwmilwaukee/" target="_blank" rel="noopener">https://www.linkedin.com/school/uwmilwaukee/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://uwm.edu/csi/" target="_blank" rel="noopener"> https://uwm.edu/csi/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Mary Bunzel with the Connected Systems Institute talking about Educating the Workforce of the Future" width="500" height="281" src="https://www.youtube.com/embed/Ds4wzIabE_w?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>BE PART OF EDUCATING THE WORKFORCE OF TOMORROW:</h2>
<p><a href="https://uwm.edu/csi/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2021/02/UWM-CSI-4clr-1235-Logo.png" height="273" width="1035"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/mary-bunzel-with-the-connected-systems-institute-talking-about-educating-the-workforce-of-the-future/">Ms Mary Bunzel with the Connected Systems Institute talking about Educating the Workforce of the Future</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<title>Mr. Michael Cook with Rockwell Automation Discusses Their Commitment to CSI and OT and IT Connection</title>
		<link>https://industrialtalk.com/episodes/michael-cook-with-rockwell-automation-discusses-their-commitment-to-csi-and-ot-and-it-connection/</link>
					<comments>https://industrialtalk.com/episodes/michael-cook-with-rockwell-automation-discusses-their-commitment-to-csi-and-ot-and-it-connection/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 04 Feb 2021 13:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7310</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Michael Cook, Director of Global Academic Partnership at Rockwell Automation about "Rockwell's commitment to CSI and the Full Convergence of People and Culture by Connecting OT with IT"!  Get the answers to your "Automation" questions along with Michael's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/michael-cook-with-rockwell-automation-discusses-their-commitment-to-csi-and-ot-and-it-connection/">Mr. Michael Cook with Rockwell Automation Discusses Their Commitment to CSI and OT and IT Connection</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/ae8e840e-60f8-4ecf-aecc-0380412667b9"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong>&nbsp;we're talking to&nbsp;<strong>Michael Cook, </strong>Director of Global Academic Partnership at <a href="https://www.rockwellautomation.com/" target="_blank" rel="noopener">Rockwell Automation</a> about <strong>&#8220;Rockwell's commitment to CSI and the Full Convergence of People and Culture by Connecting OT with IT&#8221;!&nbsp;</strong>Get the answers to your &#8220;Automation&#8221; questions along with Michael's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Michael and the wonderful team at Rockwell Automation and how you can up your automation game through education </strong>by the links below.&nbsp;All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MICHAEL COOK'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/michael-cook-9335aa5/" target="_blank" rel="noopener">https://www.linkedin.com/in/michael-cook-9335aa5/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/rockwell-automation/" target="_blank" rel="noopener">https://www.linkedin.com/company/rockwell-automation/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://www.rockwellautomation.com/" target="_blank" rel="noopener">https://www.rockwellautomation.com/</a></p>
<h2>CSI AND MARY BUNZEL'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/marytbunzel/" target="_blank" rel="noopener">https://www.linkedin.com/in/marytbunzel/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/school/uwmilwaukee/" target="_blank" rel="noopener">https://www.linkedin.com/school/uwmilwaukee/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://uwm.edu/csi/" target="_blank" rel="noopener"> https://uwm.edu/csi/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Michael Cook with Rockwell Automation Discusses Their Commitment to CSI and OT and IT Connection" width="500" height="281" src="https://www.youtube.com/embed/hlt_zyCLUmw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>BE PART OF EDUCATING THE WORKFORCE OF TOMORROW:</h2>
<p><a href="https://uwm.edu/csi/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2021/02/UWM-CSI-4clr-1235-Logo.png" height="273" width="1035"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/michael-cook-with-rockwell-automation-discusses-their-commitment-to-csi-and-ot-and-it-connection/">Mr. Michael Cook with Rockwell Automation Discusses Their Commitment to CSI and OT and IT Connection</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<enclosure url="https://podcasts.captivate.fm/media/239b86b5-3f5a-42c9-8543-b5b0604ced91/michael-cook-interview.mp3" length="39457244" type="audio/mpeg" />

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		<title>Mr. Vincent Scott with Defense Cybersecurity Group is talking Cybersecurity in a Industrial 4.0 World</title>
		<link>https://industrialtalk.com/episodes/vincent-scott-with-defense-cybersecurity-group-is-talking-cybersecurity-in-a-industrial-40-world/</link>
					<comments>https://industrialtalk.com/episodes/vincent-scott-with-defense-cybersecurity-group-is-talking-cybersecurity-in-a-industrial-40-world/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 01 Feb 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/vincent-scott-with-defense-cybersecurity-group-is-talking-cybersecurity-in-a-industrial-40-world/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Vincent Scott, founder and CEO at Defense Cybersecurity Group about "Having you Cybersecurity act together in an Industry 4.0 World".  Get the answers to your "Cybersecurity" questions along with Vince's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/vincent-scott-with-defense-cybersecurity-group-is-talking-cybersecurity-in-a-industrial-40-world/">Mr. Vincent Scott with Defense Cybersecurity Group is talking Cybersecurity in a Industrial 4.0 World</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
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<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/vincent-scott-with-defense-cybersecurity-group-is-talking-cybersecurity-in-a-industrial-40-world/">Mr. Vincent Scott with Defense Cybersecurity Group is talking Cybersecurity in a Industrial 4.0 World</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Ms Beverly Rider And Her Passion to Change the World for Good</title>
		<link>https://industrialtalk.com/episodes/ms-beverly-rider-and-her-passion-to-change-the-world-for-good/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 21 Jan 2021 13:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7238</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Beverly Rider, CCO at Hitachi about "Her Passion to Institute Good Change in the World!"</p>
<p>We in industry must be about serving others and improving lives without the expectation of anything in return.  Beverly embodies such a purpose and is a real Industry Hero!  Hear her story of industrial passion, purpose and giving on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/ms-beverly-rider-and-her-passion-to-change-the-world-for-good/">Ms Beverly Rider And Her Passion to Change the World for Good</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/0bd8f6a4-83fa-49ce-9123-87cc058eb097"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong>&nbsp;we're talking to&nbsp;<strong>Beverly Rider, </strong>about <strong>&#8220;Her Passion to Institute Good Change in the World!&#8221;</strong></p>
<p>We in industry must be about serving others and improving lives without the expectation of anything in return.&nbsp;Beverly embodies such a purpose and is a real <strong><em>Industry Hero</em></strong>!&nbsp;Hear her story of industrial passion, purpose and giving on this Industrial Talk interview!</p>
<p>Find out more about <strong>Beverly and the wonderful team at Hitachi </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2021. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>BEVERLY'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/beverlyrider/" target="_blank" rel="noopener">https://www.linkedin.com/in/beverlyrider/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/hitachi/" target="_blank" rel="noopener">https://www.linkedin.com/company/hitachi/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://www.hitachi.com/" target="_blank" rel="noopener">https://www.hitachi.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Ms Beverly Rider And Her Passion to Change the World for Good" width="500" height="281" src="https://www.youtube.com/embed/5girVDBXJp8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>BombBomb:</strong>&nbsp;<a href="http://www.bombbomb.com/?bbref=INDUSTRIALTALKPODCAST" target="_blank" rel="noopener">BombBomb Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/ms-beverly-rider-and-her-passion-to-change-the-world-for-good/">Ms Beverly Rider And Her Passion to Change the World for Good</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Innovation with a heart. Conversation with Stephanie, Bill and Rob True Industry Heroes!</title>
		<link>https://industrialtalk.com/episodes/innovation-with-a-heart-conversation-with-stephanie-bill-and-rob-true-industry-heroes/</link>
					<comments>https://industrialtalk.com/episodes/innovation-with-a-heart-conversation-with-stephanie-bill-and-rob-true-industry-heroes/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 20 Jan 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/innovation-with-a-heart-conversation-with-stephanie-bill-and-rob-true-industry-heroes/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Stephanie Atkinson, Bill Schmarzo and Rob Tiffany, about "Technology and Innovation with a Heart to change lives, communities and the world!"  All three are Industry Heroes!</p>
<p>We in industry must be about serving others and improving lives without the expectation of anything in return.  These three industrial professionals embody such a purpose.  Hear their story of sacrifice and giving on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/innovation-with-a-heart-conversation-with-stephanie-bill-and-rob-true-industry-heroes/">Innovation with a heart. Conversation with Stephanie, Bill and Rob True Industry Heroes!</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
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<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/innovation-with-a-heart-conversation-with-stephanie-bill-and-rob-true-industry-heroes/">Innovation with a heart. Conversation with Stephanie, Bill and Rob True Industry Heroes!</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Ms. Sandy Carielli with Forrester Research is talking about BOTs and Possible Impact to Business.</title>
		<link>https://industrialtalk.com/episodes/sandy-carielli-with-forrester-research-is-talking-about-bots-and-possible-impact-to-business/</link>
					<comments>https://industrialtalk.com/episodes/sandy-carielli-with-forrester-research-is-talking-about-bots-and-possible-impact-to-business/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 06 Jan 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/sandy-carielli-with-forrester-research-is-talking-about-bots-and-possible-impact-to-business/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Sandy Carielli, Principal Analyst at Forrester Research about "What You Need to Know About BOTs and Possible Impact to Your Business".  Get the answers to your "Web Scraping" questions along with Sandy's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/sandy-carielli-with-forrester-research-is-talking-about-bots-and-possible-impact-to-business/">Ms. Sandy Carielli with Forrester Research is talking about BOTs and Possible Impact to Business.</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/936286cc-0846-4c1a-a477-513eb07197cc"></iframe></div><p></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/sandy-carielli-with-forrester-research-is-talking-about-bots-and-possible-impact-to-business/">Ms. Sandy Carielli with Forrester Research is talking about BOTs and Possible Impact to Business.</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Efe Erdem with Mess talks about Training the next Industry 4.0 Professional</title>
		<link>https://industrialtalk.com/episodes/efe-erdem-with-mess-talks-about-training-the-next-industry-40-professional/</link>
					<comments>https://industrialtalk.com/episodes/efe-erdem-with-mess-talks-about-training-the-next-industry-40-professional/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 10 Dec 2020 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/efe-erdem-with-mess-talks-about-training-the-next-industry-40-professional/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast, we're talking to Efe Erdem, Technology Center Director at MESS and MEXT about "Addressing the major skill gap that exists in today's Digital World".  Get the answers to your "Digital Education" questions along with Efe's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/efe-erdem-with-mess-talks-about-training-the-next-industry-40-professional/">Mr. Efe Erdem with Mess talks about Training the next Industry 4.0 Professional</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/ed64b1cd-5156-4334-a3f2-bb8edecac4ca"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong>, we're talking to <strong>Efe Erdem, </strong>Technology Center Director at MESS and MEXT about <strong>&#8220;Addressing the major skill gap that exists in today's Digital World&#8221;</strong>.&nbsp;Get the answers to your &#8220;Digital Education&#8221; questions along with Efe's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Efe and the Mess team </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2021. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>GARY'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/efe-erdem-01804b13b/" target="_blank" rel="noopener">https://www.linkedin.com/in/efe-erdem-01804b13b/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/mess_2/" target="_blank" rel="noopener">https://www.linkedin.com/company/mess_2/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://www.mess.org.tr/en/" target="_blank" rel="noopener">https://www.mess.org.tr/en/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Mr. Efe Erdem with Mess talks about Training the next Industry 4.0 Professional" width="500" height="281" src="https://www.youtube.com/embed/6kjioj0FwF8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>technology, companies, member, collaborate, called, digital transformation, people, industry, turkey, partners, understand, digital, create, educate, industrial,&nbsp;initiative, embrace, education, max</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, thank you very much. Again, thank you very much for joining the industrial talk podcast. Because this is where we celebrate industry heroes. I am so jacked for this particular interview coming up, and I just want to make sure you got to stick around. Because you are bold, you are brave. You dare greatly. you innovate and you're changing lives and you're changing. just changing the world. Why can't we celebrate you each and every day? That's what we do. We celebrate you each and every day. All right, in the hot seat, you know me, Scott, MacKenzie, you know me, and I'm all about collaboration, innovation, and education.</p>
<p>01:02</p>
<p>Here's a gentleman fa. That's e f e epi. Alright. Erdem, er d m, he's with an organization called matched. And they've got they're just coming out of Istanbul, Turkey, and they've got a lab, they've got an ecosystem that is really looking into industry for Dotto training the individuals around Europe, about the technology, it is a fabulous conversation, they are passionate about what they do. So let's get cracking. Stop listening to me right here. Now you got to keep on listening to me. You definitely do. All right. I've been doing some series, and we're gonna get into the interview. But I just I just need to reiterate. 2021 is right around the corner, it's right over there. And if you're looking out at the video, I'm looking at 2021 right down there. And it's right around the corner. Now what does that mean? Well, let's put it this way. It's going to be great to look at 2020 behind you, right. But the other thing is that what is your plan? What are you doing? How are you going to generate revenue? How are you going to close deals? How are you going to do all the things that you need to do because you can't live through 2020? Again, in 2021, now I understand the challenges that exist out there, I understand the the fluidness of this pandemic, and I have no idea. All I know is that 21 because it is December 2021. Let's create some strategies. Let's be bold here, let's be brave, let's, let's, let's consider going rogue a little bit and pushing that envelope in how you market and how you sell. Because right now, right now is the time to be able to differentiate yourself to be thinking about how things are just what can I do to be different? How What can I do to get my message out? You know, those are some of the things how do I reinvent myself, you know, that means Do you know what that means in reinventing yourself and going rogue and being, you know, unique and sad and being bold, requires you to be a little uncomfortable. But that's okay. You just been through 2020. And it's okay to be uncomfortable. Because you need to be we need you out there. So I did a, I did a live and then I flipped it into a podcast just because I can. And so I did that. And what was great about it is it's my beef with webinars, that's one that's a live that I did, we can do better, we have to do better, you have to do better, I have to do better, you know, just being okay is just not going to do it. We've got to be quite innovative when it comes to this stuff. And that goes for your marketing and your sales strategy coming up in 2021. You can tell I'm amped up on goofballs on that stuff. Because I just</p>
<p>03:56</p>
<p>I want you to be a success. That's it. So one of the things that we're doing, and I'm going to continue down this road, I want to collaborate because we're about collaboration, you know, innovation and education. But I want to collaborate with industrial sales and marketing people. I want to hear what they have to say, I want to be able to get that information out. Because if you're not generating revenue, if you're not breaking into opportunities,</p>
<p>04:20</p>
<p>it's not gonna be a good year. And I want it to be a good year for you. And so that means we've got to figure out how to do this whole marketing and sales things better. So I've got a lot of I got a lot of baggage that I want to be able to get off my back because I think we have to, we have to be so creative, so innovative, and we can't, we can't give up on our education. And that's brings me to this particular dog gone interview with Epic, fabulous organization. The, the the, the hub, they call it a hub and I'm looking at my notes because</p>
<p>05:00</p>
<p>The Hub the MCs me XT, and they're just all in passionate about educating</p>
<p>05:09</p>
<p>about industry for Dotto, it's here, your digital transformation journey has already begun, you need to figure it out, you need and that means education, because it is going fast, and it is speeding through your life. And you need to be able to educate yourself on that. And and when we start talking about all this, you've got you got to do it, man.</p>
<p>05:35</p>
<p>I'm all wigged up. Because I just, I'm so passionate about it. I'm so passionate about everybody collaborating, because we need solutions. And that means we've got to talk and collaborate. We need to innovate not just from a technology perspective, but how we interact with people be innovative. Rethink yourself. And then the third one, of course, is education. You can't stop. You can't stop not just from technology. But how are you going to get your message out? What are you going to do? That's it. All right. I'm done. I'm spent. Yeah, I am. I'm spent. All right on the hot seat again. Fa. Erdem, he's with Max, enjoy the doggone interview. All right, fa, thank you very much for joining the industrial talk podcast. How are you doing? Well, in Turkey, it's afternoon, here in the United States in Louisiana. It's the morning how are you doing today?</p>
<p>06:31</p>
<p>I'm doing fantastic. Thank you for the right kinds of mutation. I hope you're also doing well. Oh, I mean, I'm talking to you, How can I not be doing well, this is fun stuff. And it's really an incredible topic. And I and I love it. And I love what you guys are doing there in Istanbul and with an organization called mess and maxton, all of that good stuff. And I think that this is a timely conversation. But before we get into that conversation listeners,</p>
<p>06:58</p>
<p>epi brings a lot of doggone street cred. If you go out to his staff card on LinkedIn, you will not be disappointed. Give us a little background on who you are.</p>
<p>07:10</p>
<p>I'm the Managing Director in Charge of the MCs initiative. And they initiative is actually a product project of the largest industrial association of Turkey called mes. It's an association that is looking after 250 big large industrial companies who are active in the metal industry. And when I say metal I refer to automotive, steel, white goods and machine builders. So we are a large industrial Association and three years ago, the chairman of the association decided to undertake a massive project to build a technology center in essence, it's actually digital capability sensors that would help the member companies so I'm it's called mixed the initiative and the project is called I want to make sure this is clarified it m EXT not NEZM e XT continue that that's absolutely right. And we decided to brand it as me XD s next, that would basically refer to the next level, next era of the metal industry or next level of the manufacturing, the upcoming digital manufacturing revolution, so to say. So here, here's my,</p>
<p>08:31</p>
<p>here's my beef. Here's my insights here. My here's my challenge. And especially with this, I've I've had hundreds and hundreds of conversations that are all around industry for Dotto, digital transformation. Edge cloud II, people throw it in 5g, what the heck, why? Let's just throw that in there. Right? Let's just say it doesn't really matter. It seems like it's the the miscellaneous file for everything that's taking place within technology today. And one of the things that you could probably attest to and I have a challenge with is the speed at which technology is evolving, and the human capability of being able to</p>
<p>09:11</p>
<p>embrace it, right. It's like it's going really fast. It's like you're trying to hold on that Tiger's tail, and yet I can't consume it fast enough. Is that what Max is all about? What what give us a little background into mext. That's accepted I take Sure there so that that is a needs that are identified among our member companies as well. So we have observed that some companies are investing into upskilling and rescaling their workforce to cope up with the upcoming digital manufacturing era. But we have also observed that that was not done at scale. So it was usually the upskilling and rescaling efforts, were usually targeting maybe a small set of engineers, maybe some managers, mid level managers, but that's the</p>
<p>10:00</p>
<p>So it was we felt that it was not enough to undertake a massive transformation effort at a company scale. So as an association, we decided to step in and provide the necessary training, actually a free of charge to our member companies in order to better equip them for the upcoming new digital manufacturing era. So as you rightly pointed out, this is our primary goal, we want to upskill and rescale the workforce, so five member companies, so your member companies right now it's about 250 plus heavy industry within the boundaries of Turkey, are they just naturally a part of the maxed initiative? Like I'm a member, I'm over here now too, as well, I can get the access to this, this great training, is that how it works? That's right, we are giving them access to the training programs plus the consultancy services, which we can also touch on in a while. But, of course, like any new initiative, it's taking some time to also convey the message to our member companies. So it is not very ordinary, that an association undertakes something like this, it is such huge scale. So it is also taking some time to explain it to our member companies. Why are we doing this? And how are we going to help them? Of course, once they understand the message and our ultimate goal, they really appreciate it, and then they immediately start making use of our services. Yeah, because I'm telling you, if you think this digital transformation journey is going away anytime soon, your saw us, Sara Lee, you're going to be disappointed because it is not going away. And it is going to be around and either you're in the game and you're trying to figure it out, and how it will benefit your organization benefit your business benefit your career,</p>
<p>12:00</p>
<p>you're going to be left behind. And that is unfortunately, the truth. So guess get with the game and it now. So when you were sitting there about a few years ago, and you're with the</p>
<p>12:13</p>
<p>the head guy at Mass, and you started talking about this, a What's this gap? What's going on? What was the thought process behind that? Yes. And we observed it's a some of our members even did not realize, as you just said that it is a necessity to transform. So with some of the member companies, he felt that we need to create the urgency, a sense of urgency, and then the awareness about the digital transformation.</p>
<p>12:44</p>
<p>We also observed another set of member companies, which already started to take initial steps towards transforming their factories supply chains. But again, a I think some some the some consultancy companies prefer to refer to it as a pilot purgatory. So they were stuck in their pilot purgatory, and they were not scaling</p>
<p>13:09</p>
<p>So again, in that we identified the need to provide training to the whole workforce rather than a privilege subset, in order to in order for the company to embrace such a culture as a whole. And that was the thought process that the Soviet Navy identified first of all the need to create urgency, a sense of urgency, and provide the necessary understanding for what it takes to do that. I like it. Okay. Sorry. I like that. Go ahead. Perfect. Secondly, I think that the other observation was that the top level decision makers, and they were puzzled with the buzzwords you threw in those buzzwords just a couple of minutes ago, and</p>
<p>13:58</p>
<p>put, if you put them yourselves into the shoes of those top decision makers, they usually get to see colorful slides from a consultancy companies and everybody knows what to do best. But at the end of the conversation, the key decision makers is really puzzled about what to do what what is the initial step, what should I do for my factory, a me so it was this lack of clarity, lack of clarity that was existed in the minds of the top decision makers. And that was the second, I would say, toward that, that provoked this whole project and idea this the fact that we need to provide this clarity to the key decision makers of our member companies so that they can embrace that and cascade it as a vision to this whole workforce. So this is how I see that rolling out that is a great explanation, especially with this new</p>
<p>15:00</p>
<p>digital transformation, industry for Dotto, whatever that high level, we speak in this sort of language that we all understand, but nobody else does, right? We assume that they understand we assume that they get it right. But what what I hear FAA talking about is that there is a sense of urgency, whether we like it or not, whether you want to ignore it, there is a sense of urgency, you got to keep moving, you got to understand that means you've got to educate, that means you've got to figure out and say, yes, it's here. Yes, I got to understand. And then I've got to, I got to truly understand how this technology, this, whatever this is, is is clearly understood in into my business itself, how does it apply? All the technology is a technology, that's great. And as we talked about going forward, technology will be technology, and people will continue to push it. It's how you understand how you see it, and how you can gain value from it. I like it. I like it a lot. epi. That's a good, good way of starting out this conversation. Now. It's not.</p>
<p>16:10</p>
<p>It's not all pink elephants in cotton candy out there. What's the resistance here? Does it make sense? What's the resistance? Yes, I think that resistances is especially in with the smaller scale companies. So among our 250 companies, it's a very interesting portfolio, very diversified portfolio. So among our member companies, we have the largest industrial company of Turkey, the whole country. But also we've got SMEs, small medium sized enterprises, who employ not more than 150 people. So when you re approach, it's not an insignificant subset is roughly 77, zero out of the 250 can be classified as SMEs, when you talk to the bosses. And usually they are family owned enterprises. When you approach their bosses, it first insists they're not comments at all about evaded the digital technologies are really needed for them would bring value to them. And they have this prejudice of being confronted with not affordable technology so that they feel so this is a genuine prejudice that exists in the minds of people, they find that the technology is hugely expensive, it wouldn't add value to them. So I think to, to to answer your question, if especially in the SME segment, I think a the the resistances to overcome this prejudice, in first instance, to tell them well, there is affordable and accessible technology that would create value, even for a small sized enterprise. So this is something we are working on at the moment, I would say yeah, and you have to keep on educated, you got to keep on providing that information, you got to keep on pushing it out there just because that's important. And then it changes. And then. And that's what's so great about what you're doing at max, because you've got your finger on the pulse of what's taking place in this whole digital transformation world. That's great, and how rapidly it is changing. And therefore you can keep current with what's taking place out there in the market. And that is of significant value. I I can understand why this is an important initiative for the the the organization mess. Now, let me ask you this.</p>
<p>18:35</p>
<p>One of the very, I mean, I can't I can't ignore it, is that I know that a lot of companies are going in and are going to be impacted from the deployment of digital transformation solutions. And the and people getting their say, displaced. Is that a conversation? What? Tell us, give us a little, you know, warm and fuzzy why that's not gonna be the case. Or it might be the case, but there's still a bright future. Give us a little background into that. Yes, yes. I think a this is a very well made point. So we we have a huge target. We would like to touch 50,000 employees every year. So it's a massive effort. In fact, he did you say every year 50,000 that's that's exactly right. That's exactly what I said. Absolutely a stretch goal.</p>
<p>19:28</p>
<p>Yes, so that as you can imagine, a we are going to employ all sorts of methods, including a digital way of bringing up those courses and modules, but 50,000 people every year so that that number itself, even a brings us is the largest initiative in the world to upskill at such a scale. And so, of course as you can imagine among the 50,000 people in May</p>
<p>20:00</p>
<p>A major chunk of that population will be a hourly paid person. And so operators on the shop floor right yeah. And of it is essential that we bring across the message that this is something that that will be helping them going forward. So as you said, of course, there are some sometimes these statements like it may displace workers,</p>
<p>20:28</p>
<p>again that you have studies from Bertie economic forum that suggests otherwise, that such as in 2013, that the digital transformation and technologies will actually create more jobs than it would displace. So we are also advocating the same and saying that this is a game for all countries, for everybody. And that one cannot turn a blind eye on instead, a, I think every one of us should understand how to come to terms with this reality, what it means to have a life to our work practices, in order to continue, actually the likelihood of</p>
<p>21:15</p>
<p>having better chances for a state visit. I embrace what you're saying, I think it opens up opportunities. And I think if you accept the fact that this digital transformation is happening now, there is a sense of speed, there is a sense of urgency. And if I learn as much as I possibly can me as an individual, that just opens doors because it's not digital transformation is not just going to just be in Turkey, it's going it's global, right? You access and learn and grow and get into it, then it just opens up doors globally as well. It just does. There's no there's no way of ignoring that. And that's why it's exciting. I fully agree with that. And I think it's the moment if you look at the global landscape, there is a race and there is a race. So so even the developing nations, of which Turkey is also one are trying to not to stay behind. So it is it is it is everybody calls it it's an exponential disruptive wave. So it's happening fast. And we felt that our member companies should not also stay behind the curve. And they should be ahead of the game. You can't because you can't compete globally, because there's going to be companies that aren't going to be all in on this digital transformation, which, which we've had this conversation prior to this particular podcast, you and I and others are, embrace that incremental approach, right? It's not a what we call a big bang approach. It's like, Okay, I've got this company. And now I got to do it all at once. So you don't have to. And that's the beauty of the technology. It's, it's, it's nimble enough to be able to say, Okay, here's, here's some low hanging opportunities right here. Let's deploy it here. Let's get some wins and victories here. And then we can scale from there. And I think that that's what what do you guys advocate? Now all of this is great stuff. It's all wonderful. I get it. But you're not just in the, the the business of</p>
<p>23:26</p>
<p>here, here. Here's the education. You guys also do consulting, because one of the biggest problems I see is I don't even know where to begin. I have no clue. So you guys provide that type of guides, right? That's absurd, right? That's absurd that and that we do partially on our own in house training consultants that we have trained for this purpose. But also we are partnering up with a great institutions and other companies from across the world. In fact, with from offer from Germany, we are providing the so called Digital maturity assessment service, that would help the key decision makers to basically understand figure out for themselves, what what is the customized take a tailored roadmap for their company and for the affected for the next two years. So this is actually how the whole journey starts with our members. So we go in for one week in depth on site study, and together with our partners, and they observe end to end the whole manufacturing system. And from a special lens perspective, of course, and then they come up with the reports. It's not a generic report, but with a specialized report for that particular company Exactly. What should be done in the next two years. But then, but let's say I deployed if I say</p>
<p>25:00</p>
<p>Yeah, this is great stuff thumbs up, I'm ready to get going. But you're not going to leave me out there to dry. I'm not going to be there alone. I mean, I because technology is like going really blistering fast, right?</p>
<p>25:14</p>
<p>Two years from now, it's gonna be a completely different landscape. I'm not alone, right? I mean, you guys are just gonna still be there. That's exactly right. Not only us, but also the ecosystem that they've established, they will be there to support our member companies. So from the very beginning, give her very much conscious that nobody can do that alone, even the big companies. So everybody needs some sort of help and guidance leads from a startup need from a technology software company. So we did set that, as an association, we can afford to basically establish this web of partnerships that would help our member companies in their transformation efforts. And as such, we've signed a contracts partnership contracts with more than 40, a globally known a universities, institutions, from everywhere from Singapore to North America, we have partners that will assist our member companies together with us during a transformation journey. So I fully agree with you, it is a must to have a partner set onto it, who are</p>
<p>26:26</p>
<p>keeping up with the fast pace of technology and who can guide you during this journey. It is an ongoing journey, actually, that is here. And it's not going away. And I and I'm all into it. I hear what you're saying what with all that said, with all this great momentum that you guys are experienced, which is great, great, great. Where do you see it going? Where's that future? Where does it look like?</p>
<p>26:52</p>
<p>Yes, and I think what they would like to see a within that time horizon of planning horizon of two years, we would like to create some measurable impact in the transformation efforts. And we will measure it. And by using the just mentioned, digital maturity assessment methodologies, so we will have a pulse so to say, an index, which will tell us how much we have succeeded in transforming our member companies or help them transform themselves. So they would like to see, to see that uptick in the index for the overall metal industry among our member companies. So and then, of course, what we would like to see, of course, most of our effort is towards creating that cultural awareness, starting at the C suite, and they should embrace this as a leader, and that they should regard this as an ongoing journey rather than as a one off effort. And hopefully, within two years time, we will see our member companies coming back to us and asking for more asking for a refreshing curriculum, asking for a new set of technologies. And if we can achieve that continuity, and that's that, that sense of ongoing journey, I think that we will call consider ourselves successful in the medium term, two to three years. And going forward, going forward, hopefully, if we can create an ecosystem where our member companies cooperate, collaborate with a with other partners, from the ecosystem, global ecosystem, and mourning the research and development efforts to to start creating technologies for themselves. That would be a huge success in the longer term. Yeah, I'm telling you, right. Now, listeners, you're gonna need a definite partners, like</p>
<p>28:53</p>
<p>this group and others, but you're gonna need a partner like max. And the reason for that is that just any, any,</p>
<p>29:03</p>
<p>any technology, and any journey like this requires that because you're not going to keep up with it. And you don't want to be stagnant in that journey, right? You don't want to say, Hey, I get a thumbs up, or we're good. And then all of a sudden, you're, you don't keep up. And that's why I love the use of ecosystem. I love the use of that, that necessity to collaborate with everybody because this stuff is moving fast. And you need an organization like max to truly help you with that journey. I like it a lot. Now, Effie, are you out there on LinkedIn? I am in DTS, and you're pretty I mean, you're I need to find found you and</p>
<p>29:43</p>
<p>grab me it's Effie. Bird, I'm gonna get it. That's that's a good pronunciation if you just Okay, so the spelling is E F, E, first name, last name, e r d, e m, right? Reach out to him. I'm sure that</p>
<p>30:00</p>
<p>There's not many out there that have your name, which is a very good thing than like john Jones or something like that it's very common, but reach out to him and your, your active because I think, and this is not just, this is not in the confines of just</p>
<p>30:16</p>
<p>Turkey and that it's International, you spoke up the international fingers that are taking place with this Mex initiative. Right? That's very much true. In fact, he actually make use of saying services from international partners. But in the in the area of developing new use cases in our digital factory, a, most of the international partners utilize it as a testbed to showcase the latest and greatest technology. So I mean, we did this is something it's a winning proposition value proposition. The value for the partners, if you look at the other side of the equation is that they gain access to the leading 250 industrial companies of Turkey. So if they can, in a real working environments demonstrate the value of their technology. And this is an amazing advantage to them. Because you cannot do it in a standalone showcase environment, industrial people usually would like to visualize it on a real working production environment. Otherwise, it's just empty words to them, unless you can prove the real added value of the technology on the real working environment. And that's what we set out to do. That's why they established this digital factory. And this is why most of the partners are jumping in actually to be able to speak to the real clientele customers prospective customers and demonstrate their technology and the value of their technology. In such a great case. Even I can give you some examples during the high initial period of the pandemic. And late April, we were cooperating with with a German startup to develop a use case for CNC machining, utilizing 5g technology and highly advanced analytical modeling. So why I am giving you this example is that we are ready here to cooperate with everybody, so long as they want to reach out to the Turkish customer base. And it's great that in today's world, even a pandemic cannot prevent you from doing this. So it was possible for us to collaborate with a German startup in late April, despite the pandemic periods. And we are in fact continuing to collaborate with technology companies, startups, from Europe, from Singapore, even from North America In the meantime, so yeah.</p>
<p>33:00</p>
<p>Yeah, and I mean, I've been a big advocate on collaborating, innovating and educating and you guys reflect all of that, you create a platform, you create a an environment that allows people to collaborate, which is a positive, you create an environment that allows people to truly innovate and think through that and be innovative in their approach their business and their careers. And then of course, you provide the ability to educate because without the education, you can't innovate or it's hard to even collaborate because you're not, you're not educating yourself and I and what you guys are doing at Mex, it's, it's a great thing, because that that's what you guys do. And you're doing it with a sense of urgency and speed. Because now is the time you can't lollygag I like that. I</p>
<p>33:48</p>
<p>can use that. Go right ahead. Go use it. Put it on a bumper sticker. I don't care. It will surely by No, this is.</p>
<p>33:56</p>
<p>Alright, we're gonna have to wrap this up. And I'm sorry. We had a bit of a technical difficulties. That's what happens. You know, you live by technology, you die by technology. But for the most part, technology's pretty doggone good. All right. Now we also have a virus. I hope I said that right? as well as gorg. See, Gox Guk. Did I say those right? Come on, guys. Help me out.</p>
<p>34:23</p>
<p>You can call me Jackie. Okay, because</p>
<p>34:28</p>
<p>I feel like I'm just sort of swinging in the wind here and going Okay, here we go. Anyway, great team. Great, great spirit, great energy that you guys are doing there at max. I really appreciate you guys jumping on the industrial talk, podcast. Thanks for inviting us. Thank you so much. All right, listeners. We're gonna wrap it up on the other side. All of the contact information and information that you need to get a hold of this great team will be summed up after this break. So stay tuned, we will be right back. You're listening to the industrial</p>
<p>35:00</p>
<p>Talk Podcast Network.</p>
<p>35:08</p>
<p>Alright FA he's the man he understands and he understands and his team at max understand the necessity of education. If you don't want to leave people behind, they have organizations just like, like, max out their fabulous purpose because I look at it this way technology is barreling down that track, and they need to, we need to train. And that's why these guys are so incredibly wonderful. All right. 2021 right around the corner. I'm looking at it right now. It's right there. What are you going to do? Are you gonna market how are you going to sell? You cannot as a company, relive? 2020 Let's be successful. Right. rebuild, right. prosper. twenty.com 2021 do it. Reach out to me. I'm here to help. Big time. Alright, people be brave dare greatly hang out with those people that are bold and brave and daring greatly. You will not be disappointed. Let's have another interview right around the corner.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/efe-erdem-with-mess-talks-about-training-the-next-industry-40-professional/">Mr. Efe Erdem with Mess talks about Training the next Industry 4.0 Professional</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Alex West with Omdia talks about Edge Computing and the Importance to Industry</title>
		<link>https://industrialtalk.com/episodes/alex-west-with-omdia-talks-about-edge-computing-and-the-importance-to-industry/</link>
					<comments>https://industrialtalk.com/episodes/alex-west-with-omdia-talks-about-edge-computing-and-the-importance-to-industry/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 02 Dec 2020 15:00:00 +0000</pubDate>
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					<description><![CDATA[<p>In this week's Industrial Talk Podcast and in conjunction with The Industrial IoT World, we're talking to Alex West, Senior Principal Analyst at Omdia about "What is 'Edge Computing' and Why is it Important for Today's Industry?".  Get the answers to your "Edge Computing" questions along with Alex's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/alex-west-with-omdia-talks-about-edge-computing-and-the-importance-to-industry/">Mr. Alex West with Omdia talks about Edge Computing and the Importance to Industry</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/alex-west-with-omdia-talks-about-edge-computing-and-the-importance-to-industry/">Mr. Alex West with Omdia talks about Edge Computing and the Importance to Industry</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Sai Yamanoor with Linde talks about Scaling Your IoT Strategy</title>
		<link>https://industrialtalk.com/episodes/sai-yamanoor-with-linde-talks-about-scaling-your-iot-strategy/</link>
					<comments>https://industrialtalk.com/episodes/sai-yamanoor-with-linde-talks-about-scaling-your-iot-strategy/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 01 Dec 2020 15:00:00 +0000</pubDate>
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					<description><![CDATA[<p>In this week's Industrial Talk Podcast and in conjunction with The Industrial IoT World, we're talking to Sai Yamanoor, IoT Applications Engineer at Linde about "How to effectively scale your IoT strategy".  Get the answers to your "IoT Strategy" questions along with Sai's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/sai-yamanoor-with-linde-talks-about-scaling-your-iot-strategy/">Mr. Sai Yamanoor with Linde talks about Scaling Your IoT Strategy</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/602b8dec-717e-46a8-b904-e721734e31cf"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong> and in conjunction with <strong><em>The Industrial IoT World</em></strong>, we're talking to <strong>Sai Yamanoor, </strong>IoT Applications Engineer at Linde about <strong>&#8220;How to effectively scale your IoT strategy&#8221;</strong>.&nbsp;Get the answers to your &#8220;IoT Strategy&#8221; questions along with Sai's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Also&#8230;..&nbsp;Take ownership of the new normal at <strong>Industrial IoT World Virtual 2020</strong> to ensure you don't get left behind.&nbsp;Join industry-wide discussions addressing core IIoT challenges from monetizing and securing data to updating legacy infrastructure and outdated business models.&nbsp;This year's speakers include leaders from Boeing, Johnson & Johnson, Michelin, ExxonMobil, Nestle and more sharing their insights on Industry 4.0, Privacy & Security, IT/OT Integration, Edge Computing and Protective Maintenance/AI.&nbsp;Find out more about this wonderful event by clicking here:&nbsp;<a href="https://tmt.knect365.com/industrial-iot-world/virtual-event-pass-breakdown/?utm_campaign=TEC6626-industrial-iot-world&utm_content=website-listing&utm_medium=media-partner&utm_source=industrial-talk&mc=industrial_talk" target="_blank" rel="noopener"><strong>START YOUR IIoT JOURNEY HERE!</strong></a></p>
<p>You can find out more about <strong>Sai and the wonderful team at Linde </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
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<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/linde/" target="_blank" rel="noopener">https://www.linkedin.com/company/linde/</a></p>
<p><strong>Company Website: </strong><a href="https://www.linde.com/" target="_blank" rel="noopener">https://www.linde.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Mr. Sai Yamanoor with Linde talks about Scaling Your IoT Strategy" width="500" height="281" src="https://www.youtube.com/embed/1FInemCr8I8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>iot, product, devices, scale, talk, conversations, people, industrial, design, business, industry, world, cellular, understand, obsolescence, companies, develop, sigh, industrial iot, lindy</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, let's get cracking. Thank you very much for joining the industrial talk podcast. I'm telling you, I'm honored that you have said, Yeah, yeah, I want to be a part of this podcast. Yeah, I want to be a part of this platform. Because you know why you're an industry hero to me. You're an industry hero that is not just changing lives around the world. You're changing my life. You are, but you're changing communities. And that's why you are bold, you are brave, and you dare greatly and your innovation is just second to none. That's why you're an industry hero. Thank you. Thank you for what you do. That's why the industrial talk podcast is here. It's a celebration. celebration. All right. Let's talk about the hot seat. Hot Seat on this interview is a gentleman by the name of psi. And inside forgive me if I mispronounce your last name, Yama nor, let's say it's why am a NO our fabulous stat card out there on LinkedIn. And of course, you can imagine he's the only site out there with that last name. And he's with Lindy and we're going to be talking about 10 years.</p>
<p>01:31</p>
<p>IoT, you have to talk IoT, this is coming from the perspective of you got to design it, you got to solve problems, you got to be able to deliver solutions that are meeting the markets need. sigh he's a designer this stuff. So let's get cracking.</p>
<p>01:48</p>
<p>Yeah, he is.</p>
<p>01:50</p>
<p>Yeah, I know. I've talked about it. I have I have I have half. But the reality is, is that it's here to stay. Now side brings a lot of dog guns street cred. And it's it's important. It is just it is. And I want to make sure that you understand it put this on your calendar. Now. It's happening today. And but it's, it's it's it. He's speaking at a conference. Let's check it up. Let me pull it up on my fabulous computer here. And it is the industrial IoT World Conference. I get confused, too. This one is industrial IoT world. Okay. And it is December 1 today, through the third. And it's talking about adapt and win. What do we need to adapt? Holy? Nike sees IoT now for lasting digital transformation? That's pretty positive. Why wouldn't I want to do that? Why would you want to do that? So speaking at this particular event, again, get it on your calendar, this is December 4. Today, Google third, still have time, do not lollygag. Get out there. And I'll have that link out there. It's all good. Look at all these wonderful speakers. I'm impressed. Yeah, I'm I'm out on the website. You You can't come on. Gotta register. Alright, before we get in the interview, but I want to just be able to chit chat briefly about your 2021 plan? How are you going to sell in this market? How are you going to not just survive, which we have to you have to we depend on you. But how do you survive, rebuild and prosper in this particular world? I have ideas. I have, you know, insights, but you need to start thinking about it. Now. How do you be able to do that in a world that is still very fuzzy, very foggy out there, about how do we conduct business, you're not pressing the flesh, you're not going out there? You know, hey, let me buy a drink. And let's talk business. Everything still is for the foreseeable future. little chaotic, little uncertain. So I, I'm challenged with you with that you got to start thinking through it. I have some ideas. I have some solutions. But for the first for the most part, you got to start thinking through that. The other thing, and I'm going to be doing a live on this one. But the other thing is going to be Hey, what do you think of webinars? Are you tired? Are you a little fatigued? Maybe I should come up with a word that talks a little bit about web fatigue. Maybe that's it? I don't know. But it's I know that I'm, I'm fatigued. And it's not as if I don't want to consume the content. I don't it's not that I don't want to learn more. It's it's the fact that</p>
<p>04:44</p>
<p>is the message getting out. Is it being consumed? Is it or is it just becoming just noise. And unfortunately, unfortunately, from my perspective, is becoming noise. I get notifications all the time and</p>
<p>05:00</p>
<p>It's all good. Don't get me wrong. It's not. It's not meant to be a, you know, a wet blanket or, you know, slap across the face. It's just what do we do? Where we go with it, we still have to communicate, we still have to figure out the solution of being able to for people to listen to you, it to consume it, and to be able to have action, right? I'm just throwing that out there. I'm going to be doing a live because I can</p>
<p>05:28</p>
<p>because it's fun. And because I could do it. Anyway. That's I'm going to be doing that. And I think I have some ideas. I'm going to pose some uncomfortable, uncomfortable positions here and there. But I think it got to have this conversation. All right. Under the interview, sigh Yama, Nur.</p>
<p>05:49</p>
<p>Sorry, sorry, if I mispronounced I think I got it. Why am N o r are go out to a stat card. He's got a website too. And you'll hear it in the interview. He's got a website that is solely dedicated to him just sort of playing around and making IoT devices. How about that for hobby? I betcha. I not many people have that type of hobby. In fact, he's probably one of just a handful of people that say, My hobby is to build IoT devices.</p>
<p>06:17</p>
<p>Outside of my outside of my job, I just build IoT devices, because it's fun. That's pretty cool, huh? All right. Let's get going. Thank you again, sigh enjoy this particular interview. wonderful guy. great insights. Enjoy the Simon.</p>
<p>06:35</p>
<p>side. Welcome to the industrial talk podcast. And it's an absolute honor. I'm looking forward to this conversation and listeners. He's got mad skills out there on his LinkedIn stat card. So I want to make sure you write those down listeners. His name is Sai. Last Name spelled pencil and paper time, why am a n double o r? Do not Do not miss out in connecting with this gent because he's going to be stuck talking a lot about AI IoT, however, we're talking a little bit about how we're going to scale this IoT. What goes into it? all of that good stuff. sigh welcome. How are you doing today? Hi, good morning. Thanks for having me on. The pleasures all on this side of the well, the Logitech camera. Yeah, whatever this thing, give us a little 411 little background on who Psy is for the listeners. Sure. So I am a senior IoT Applications Engineer for lendy in Buffalo, New York. In case you have not heard of Lindy Lindy is an industrial gases manufacturer, you probably have used lindis products in your life. If you have ever purchased a carbonated beverage at a fast food restaurant, or a party balloon. My role is, you know, in IoT hardware design. Yeah. See, it's interesting that I've always been fascinated by industrial gas companies. It things just wouldn't happen if we didn't have companies like Lindy producing industrial gas, not just carbon, just, I mean, everything in between. and then some, you know, you've probably seen some of their trucks rolling around on the streets. They're doing big, they're fantastic company, and they're making our lives better in a big gun way. All right. So here's here's sort of the direction we're gonna be heading. Now, listeners, we've talked about IoT. Yes, we've talked about industry for Dotto, we've talked about double IoT. How about that? We've talked about edge, we've talked about AI, we've talked about machine learning, we've talked about cloud, we talked about everything, that stuff that is under the blanket of industrial for Dotto, just, there's something probably up there even higher, however, doesn't happen. Without individuals like side being able to sort of hear what's happening in the market and hear what the companies have to say, designing the the innovation, designing the technology to serve their needs, or solve their problems. So we're going to be talking a little bit about that. And because Syed brings, he's got a website out there. I just want to make sure you guys understand and I'll post this out on industrial talk Comm. But he is so geeked out about this IoT stuff. He has an actual site that he just plays around with this stuff. How about that? Now, you know, that guy's got street? street cred, baby. So let's let's talk about I've got my business hat on their side. And I'm interested in to begin my digital journey.</p>
<p>09:45</p>
<p>How do you have a conversation with me? What am I trying to accomplish? Do you have any ideas?</p>
<p>09:51</p>
<p>Um, first of all, I would try to understand what exactly is it that you want and as an IoT</p>
<p>10:00</p>
<p>In here, I try to be your advocate, you know, like, you know, like, if it's possible to immediately solve your problem, like, you know, is using an off the shelf product, that's the way to go. I would like to understand, you know, what I like, you know, how are you going to use this device, you know, up, like I, you know, how is this product going to help you, that is the first thing I would like to, you know, understand as an IoT engineer. Because the solution might be like, right, within your realm of possibilities, like, you know, you could probably just use something that's immediately available out there in the market, that could solve your problem. Like, my role comes in only if there is nothing else available out there that could be customized to suit your needs. Because, you know, today, we you have hundreds of products out there that could possibly do what you want. But if there is some something very specific that you would like to be accomplished, that's where I would come in. See, it's interesting, because I know the industry as a whole is trying to create some sort of standardization like, Okay, we got this device, and it does this, it reads this vibration, it reports this stuff, it's got 5g, whatever it might be. And then we start talking about the cybersecurity component with these devices and potential penetration issues, all of that.</p>
<p>11:26</p>
<p>What given us an example of something that is so I mean, a lot of these companies are producing these devices. Give us an example of something that's truly unique.</p>
<p>11:39</p>
<p>A unique IoT product give me Yeah, um, I would say,</p>
<p>11:46</p>
<p>Ah, that's a good question.</p>
<p>11:50</p>
<p>So funny, because when we start talking about this,</p>
<p>11:54</p>
<p>I mean, like I said, there are tons of companies out there, done. They're developing these devices. But they're, they're trying to develop an in such a way that is sort of mass producing the capabilities so that the market says, Yeah, I'll buy one of those. And I know, I'll buy five, no, I'll buy 500 of those things. And I'll stick them out on my, like, what's what's an example of some some unique IoT situation within the let's say, the, the industrial air market? Okay, um, since I am a hardware design engineer, I will talk about it from the hardware perspective. Again, I mentioned the company's name, though, is that, absolutely. Oh, sure. So better, you might have heard of Digi, that's, you know, that makes a lot of, like ZigBee</p>
<p>12:41</p>
<p>related products. So dejes, recently came up with what's called the X v3 line of products. I like Personally, I'm a big fan of those big, here's why. So they designed a cellular module and a ZigBee module. And they designed it in a way such that you could write your code for the set, let's say the cellular module. And you could use it as just by changing a single line of code for the ZigBee line of products. So that is the most likely EAC product that I've recently come across. And then I was working on this, I thought this is going to take a lot of effort to migrate a product that uses cellular technology to the and move it to, you know, say ZigBee wireless. Yeah, but I was surprised by how you could, you know, just do it as this all you had to do was change, like, you know, make the new hardware and, you know, conduct the migration, it was that easy. That, you know, like, that's the best, you know, example. That's interesting, because you're talking about, let's say legacy devices that been in the facility forever, whatever it might be, and to be able to convert those, those legacy devices to a wireless platform. Is that what you're saying? Is that what</p>
<p>14:20</p>
<p>Digi does? Yes. And so a G's products that are so that uses their legacy? Digi ZigBee modules. So the so they have designed it in a way that not only is it backwards compatible, so let's say you deployed a ZigBee module, like 10 years ago, you could slap this cellular module in and not only that, you could also migrate it to your you know, future ZigBee line of products. And on top of that, you don't need an like, you know, a firmware program.</p>
<p>15:00</p>
<p>To do this, so someone with some basic knowledge of Python programming could actually develop a product using this. That's because they actually develop their own flavor of Python programming called like, you know, so there is an open source project called micro Python. So they adopted the micro Python for their family of products. So it makes it easier for you. So if you have some basic nail knowledge of Python programming, you could develop your own product because it's already FCC certified. So it just makes your life so easy. She and we're talking about that, that sort of ultimate flexibility, and which then in law, it goes in line with our next topic that I would like to be able to do this. Okay, so</p>
<p>15:44</p>
<p>we got it. A lot of smart people like yourself, are creating a lot of capabilities and flexibilities within and not really sort of shoehorning you know, the solutions into sort of, you got to do it this way, whether you like it or not type of mindset. So, and that that to me, bodes well from from an innovation point of view. And and it's important, right? Not every company is the same, and so on and so forth. So many of my conversations occur, happen around</p>
<p>16:14</p>
<p>where do I start, which we talked about, where do I start from an IoT perspective? Can I do it incrementally, right, and people saying, Yeah, you can do it incrementally. Let's get some quick wins. Let's, let's run it. Let's check it. Let's do. And I think that that's a fabulous approach. Now, I say, Alright, I'm ready to scale.</p>
<p>16:37</p>
<p>What do we do? How do we begin that process of scaling? I've already proved it, like it, I'm ready to scale it. How do we do that? Well, I can talk from my personal experiences of scaling such devices, the first thing to do would be to actually understand, like, you know, what is your target cost? You know, it's important to understand that, so, so that when you're scaling, you need to keep that in mind. And also, you have to keep your recurring overhead costs in mind as well. This is important, because you need to understand who's going to pay for it, is your customer going to pay for the overhead cost? Are you giving this product to your customer for free? Or is this a premium based plan, so it's important to understand your business, you know, like, you know, your, you need to have a business case, and you need to understand this, before you decide to scale your product, you know, that actually helps you under so if you are someone that you know, if you're not going to have a lot of volume, like, you know, your target cost is going to be such and such, but if you expect to have like 100,000 devices, which is highly unlikely, you know,</p>
<p>17:55</p>
<p>so, you know, if you're going to have, like, you know, in the in such cases, you have the liberty of making 1000 at a time, because</p>
<p>18:04</p>
<p>then you can go talk to your vendor, or whoever is manufacturing this device for you, like, you know, and say, hey, my projected volume is this, and I'm going to buy 500 at a time, and my target cost is this, can you do this, you know, so, you know, like, yeah, your capabilities and like, you know, what you can do and cannot don't help you shop for people, like, you know, sometimes you might not have that option. And from there, you kind of have to make sure that you have all your agreements in place. Like, you know, the person that you're buying it from has an understanding your business, you know, has an understanding of like, you know, this is the person that they have to go to, to buy it. You have to keep the product lifecycle management in place, like, you know, if there is any technical debt around, like, you know, if there was any issue that wasn't resolved, it needs to be resolved before you start scaling, because we don't want a ticking time bomb. That that's, you know, that's mine deployed out. Yeah, that nobody wants that. Nobody wants to hear that in a sentence, either. I know</p>
<p>19:18</p>
<p>that she this is interesting, because many of the conversations I've had, the device has already been manufactured. It's like it's already out there. We got it in the warehouse, and it's been tested. It's right over there. And I'm, I've never, and I know it's a manufactured product, right? I know it is somebody who's going to have there's a lot of work that goes into just creating that device. And then when you start talking about, Hey, I'm ready to scale, right, I'm ready to scale, then you got to have to have that manufacturing compensation of the individual or the companies that that manufacture that product. That's a that's an interesting point. And it could be a pinch point. If you don't have</p>
<p>19:58</p>
<p>the design</p>
<p>20:00</p>
<p>Do what you're trying to deliver. clearly understood, it could be a pinch. Yeah, I have been in situations where the proof of concept, or rather, the pilot actually went really well. But when it came to scaling, there were there were actual disagreements in like, you know, the pricing. And like, that was a pain point. And like, even like, the payment terms, was a pain point, like, you know, how are we like, you know, the payment mechanism, like, you know, sometimes some people want like a purchase order, and some people want to pay with credit cards. And they don't want like, you know, nobody wants to be bound by an agreement where, you know, you have to have a minimum business guarantee, or something like that, right. So that, like, we had to abandon things abandon, like a line of thought that we had, like, this is how we are going to scale it. Because we figured out, like, you know, like, well into the product development phase that, okay, this is not going to work, we need to take a new path. Now, you don't want to be bad. You don't want to be there. You want to be able to ferret all that out at the beginning, right? Yeah. Yeah, stop fraud. Right. And, you know, it's more just paperwork and conversations and chirping, you're not having to sit there and put things into action. You don't want to do it that way. Yeah, yeah. And not only that, you will make everyone unhappy, as well.</p>
<p>21:30</p>
<p>That was subtle side.</p>
<p>21:33</p>
<p>No, 100% of everybody will be unhappy. Nobody. In those type of conversations, say,</p>
<p>21:40</p>
<p>I like the miscommunication. I like that misunderstanding. It makes us better and stronger. Nobody. Nobody says that.</p>
<p>21:49</p>
<p>is wild scaling. I would like to add that while scaling, you had to keep technology obsolescence in mind as well. Wow. Yeah, I would like to provide a little example. So 3g networks are sunsetting, I believe in 2020. So if you're deploying a product that uses 3g modules, you kind of have to make sure that you have a drop in replacement for your customer. And you are not only that, you have to make sure that you have an arrangement with whoever is providing the product, that there's a drop in replacements, cars, or you know, like, for example, you could probably replace it with a discount, you know, so you need to make sure, yeah, you need to plan for product obsolescence.</p>
<p>22:39</p>
<p>You know, see, I never thought of that either, but you're absolutely correct. And with technology as a whole, just FYI, technology as a whole tends to be pretty fast, and tends to change pretty quickly. And so that's, that is a very important product, technical obsolescence. I think that's interesting. Now, can you deploy from a scaling perspective, let's say I'm a business and I,</p>
<p>23:05</p>
<p>I can pull these off the shelf, like, like, just like that, okay, 50 of those are going to be just off the shelf, then I've got 25 that are sort of unique to my business, and I pull that in, have you seen sort of a development of an IoT scaling solution that includes sort of a portfolio of just?</p>
<p>23:24</p>
<p>Or do you try to keep it the same.</p>
<p>23:27</p>
<p>Um, I have done a mix of both. So the very first product that I developed for Lindy, had to be developed within a scale of six months. So what I did was I got something off the shelf, I integrated it, and we scaled it. But like, you know, we didn't exactly like you know, do it in six months, but it took a little bit longer. But we did it where we used an off the shelf product. And like, you know, we customized it a little bit and scale that. But the challenge with that, is that like you kind of are tied into it. So what I'm like what I have learned over time, is that platform ization of these things are important.</p>
<p>24:13</p>
<p>What would that say? What's important platform ization of the platform ization another great word that's never really I don't even know how to spell platform ization.</p>
<p>24:23</p>
<p>Black ization.</p>
<p>24:28</p>
<p>Let me give an example like the Digi products, the example that I gave, right, that would be a classic example. Let's say that you're designing sensors. And like, let's say you're using the ZigBee wireless products. Yes. Um, so and so you you probably have set up an infrastructure to accommodate the sensors out in the field. Now when you're going to design a product that's somewhat similar in application, but you know, you're going to use</p>
<p>25:00</p>
<p>But you need cellular technology. Yep. So you can actually accomplish that by like, just using their wireless their cellular module in your design. And so that that's sort of adjacent in terms of like the technology that's available. So what happens is that your infrastructure can accommodate any type of product that's somewhat similar, this just makes your life easy, because then future, let's say you're jumping on to a different application, like you could meet, you know, down up something that's similar in combination, that just that that just accelerates your product, timeline development timeline over time, so you don't need to actually develop something from scratch again, and again, but you know, you have this infrastructure, you're just adding something new, this can go as far as, like, you know, you could probably get something off the shelf, and design it in a way such that it, you know, the data pipeline comes in into your existing infrastructure. See, here's, here's a thought that comes to mind based off of that, let's say I'm, once again, I've got my business hat on, I'm looking at a portfolio, I'm trying to, you know, I'm accelerating my digital journey, whatever that looks like. And</p>
<p>26:28</p>
<p>I have history where these devices have to be either updated or upgraded, or whatever. And if, and this is my thought that would come to mind, if I have a sort of a portfolio out there. I want that process because I know what's going to happen, I want that process to be simplified. But if I have these all these little disconnected type of devices that are sort of talking to each other, that hole up dating up grading, activities,</p>
<p>6:59</p>
<p>risky.</p>
<p>27:01</p>
<p>And, you know, so what we do in the development process, like when we get started, right, like, there are two things we consider. One is backwards compatibility, if I'm going to update something, in terms of hardware, I'm going to make sure that it is backwards compatible with the previous generation of devices. Because here is why so let's say you have a millions of assets, like you know, you, you don't want a fleet that's of one type and the fleet that's of other type. Yeah. Especially if you're designing something for a very specific customer, it becomes, you know, like, unmanageable, when you're trying to like, you know, deliver something very specific. So, you know, you cannot, you cannot do that. So what we try to do is we try to maintain backwards compatibility. And we also try to maintain the possibility of doing future upgrades easier.</p>
<p>28:05</p>
<p>Last, yeah, so that you could do a drop in replacement, you know, you would want that, like, otherwise life is going to be monumentally difficult. See, and that, and I think that many of the conversations I've had is that they're looking for many businesses, many industries, many manufacturers are looking for a silver bullet. And many individuals have talked about, I love this digital journey, I think that there's going to be great, and I think it's going to make my business more resilient, going forward. all wonderful topics. Absolutely true.</p>
<p>28:37</p>
<p>But they don't realize how challenging it can be a lot of thought processes that are that have to happen and conversations that have to happen to make that journey a little less painful. Because nobody doubts, nobody doubts, the benefits of this. Nobody. I mean, some people say now may financially, sort of you spoke on the financial, what's the cause? Maybe doesn't align that way. But eventually, people like you and others, you'll continue to drive those device costs down. And which is an interesting conversation to have is like, maybe today, these these assets over here. We can't afford it. It doesn't work. Right. But maybe two years from now revisited. Because maybe the market has changed their cost structure No. Have you seen then I, when I found it hard to convince people that, you know, certain something is not going to pan out? My approach has always been to actually, like put something in their hands, you know, like, you know, this could be a field trial, or this could be a pilot run, right? Like, you know, and show the deployment and see, you know, this is what we could accomplish, and this would this is what it would cost and this is what it would take why</p>
<p>30:00</p>
<p>I try to do is when it comes to, like, you know, target costs I, like, you know, I try to, you know, understand what my customer has in mind. And, you know, I set that as a target. And like when I'm on the, you know, when I'm on the design board, I try to, like, you know, assume that it's going to cost twice as much. And it's going to take three times, you know, sorry, yeah, twice as long, right. So that, you know, and work my way backwards and see what could be paid and what cannot be quick, you know, that would help me like, you know, that would make me estimate, like, is this going to be possible? Are we going to be able to do this within this time or within this cost? Like that? You know, I think that that frame of having that frame of reference can help you determine the feasibility of the project itself. And again, here's the deal, you understand, but unless you have a couple of wins in your belt, some, you know, victories and said, we just did it, this proof of concept, it works. We did it see soup to nuts, beginning to end all of that stuff, and then actually realized some sort of return on it. Yeah. See the value the benefits that we achieve from this particular project? is x. You know, being with us. I want to see it, you know, that's conversations going to happen. It's hard without having that real information and data. That's for doggone Sure. Oh, yeah. Yeah. So we're gonna have to wrap it up. So already beyond it's already done. You. you've nailed it. Are you active out there on LinkedIn? Yes, yes. I am on LinkedIn. You can find me on LinkedIn as I am. Yeah, it</p>
<p>31:49</p>
<p>you can go out there. I would imagine there's not many Sai Yama, nor did I get that right. Correct. That is a, I am a note on LinkedIn. And so if that's you, and his last name is spelled YAMAN, double o r, it will be out there on the industrial talk podcast on his pot, you got to listen to this guy. You got to reach out to him. I think he's bringing some really major goal when it comes to IoT, and to that conversation, and how to calm to scale and deploy in a much grander way. So you are wonderful. Thank you. Thanks for having me. You're awesome. All right, listeners, you know what we're gonna do, we're gonna wrap it up on the other side, I'm going to have all the contact information from Scion. And then I think there's also a conference and I will wrap it up and I'll give that conference a plug too as well. So stay tuned.</p>
<p>32:44</p>
<p>Your listening to the industrial talk, Podcast Network.</p>
<p>32:53</p>
<p>All right. sigh Yama, nor All right. He's with Lindy great company. He's doing some great things, especially in this world of industry for Dotto, yeah, it's got to start someplace, it's got to start with the vision, it's got to start with the problems got to start with, how do we develop solutions in this? This world? That's where it starts. Again. He's gonna be one of the many speakers that are taking place at the sea, the IoT, the industrial IoT world event started today. two more days of it. still have time to sign up. Great guy, great event. Here's his adaptive win, got adaptive win definitely sees IoT. Now, for lasting digital transformation. Again, argument that you need to do it. Easy. I'll have that link out there. All right. Again, you're bold, you're brave, you dare greatly but I want to make sure that you understand you got to you got to hang out with people who are bold, brave and daring greatly. Your view of the world will change dramatically. You guys are great. Love you all. Thank you very much for joining the industrial talk podcast. We're gonna be back with another great interview shortly.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/sai-yamanoor-with-linde-talks-about-scaling-your-iot-strategy/">Mr. Sai Yamanoor with Linde talks about Scaling Your IoT Strategy</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Thomas Didier with InforEAM talks about Common Misconceptions of Software Implementations</title>
		<link>https://industrialtalk.com/episodes/thomas-didier-with-infoream-talks-about-common-misconceptions-of-software-implementations/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 23 Nov 2020 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/thomas-didier-with-infoream-talks-about-common-misconceptions-of-software-implementations/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Thomas Didier, Solutions Architect at Infor and Infor EAM about "The Common Misconception of Installing Software Packages". Get the answers to your EAM implementation questions along with Tom's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/thomas-didier-with-infoream-talks-about-common-misconceptions-of-software-implementations/">Mr. Thomas Didier with InforEAM talks about Common Misconceptions of Software Implementations</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
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<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/thomas-didier-with-infoream-talks-about-common-misconceptions-of-software-implementations/">Mr. Thomas Didier with InforEAM talks about Common Misconceptions of Software Implementations</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Rob Tiffany talks about Technology with a Heart and the Moabfoundation.org Project</title>
		<link>https://industrialtalk.com/episodes/rob-tiffany-talks-about-technology-with-a-heart-and-the-moabfoundationorg-project/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 18 Nov 2020 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/rob-tiffany-talks-about-technology-with-a-heart-and-the-moabfoundationorg-project/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast and in conjunction with IoT Solutions World Congress, we're talking to Rob Tiffany - VP and Head of IoT Strategy at Ericsson about "Technology for Good and using Technology to Help People and Communities around the world at the Moab Foundation".  Get the answers on how to help and how to participate along with Rob's unique insights and Purpose on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/rob-tiffany-talks-about-technology-with-a-heart-and-the-moabfoundationorg-project/">Rob Tiffany talks about Technology with a Heart and the Moabfoundation.org Project</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/fbac8a43-df6f-4e3d-9231-a24231cb8f63"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong> and in conjunction with <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener"><strong><em>IoT Solutions World Congress</em></strong></a>, we're talking to <strong>Rob Tiffany &#8211; VP and Head of IoT Strategy at Ericsson</strong>&nbsp;about <strong>&#8220;Technology for Good and using Technology to Help People and Communities around the world at the </strong><a href="https://moabfoundation.org/" target="_blank" rel="noopener"><strong>Moab Foundation</strong></a><strong>&#8220;</strong>.&nbsp;Get the answers on how to help and how to participate along with Rob's unique insights and Purpose on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Rob and the wonderful team at Ericsson </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>ROB'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/robtiffany/" target="_blank" rel="noopener">https://www.linkedin.com/in/robtiffany/</a></p>
<p><strong>Personal Twitter:</strong> <a href="https://twitter.com/RobTiffany" target="_blank" rel="noopener">https://twitter.com/RobTiffany</a></p>
<p><strong>Company Website:</strong> <a href="https://www.ericsson.com/en" target="_blank" rel="noopener">https://www.ericsson.com/en</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/ericsson/" target="_blank" rel="noopener">https://www.linkedin.com/company/ericsson/</a></p>
<p><strong>Raspberry Technology:</strong>&nbsp;<a href="https://www.raspberrypi.org/" target="_blank" rel="noopener"> https://www.raspberrypi.org/&nbsp;</a></p>
<p><strong>Get Your Access to the IoT Solutions World Congress Digital Summit:</strong>&nbsp;<a href="https://www.iotsworldcongress.com/activities/digital-summit/" target="_blank" rel="noopener"><strong>HERE</strong></a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Rob Tiffany talks about Technology with a Heart and the Moabfoundation.org Project" width="500" height="281" src="https://www.youtube.com/embed/6sMuiFfiC7I?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/rob-tiffany-talks-about-technology-with-a-heart-and-the-moabfoundationorg-project/">Rob Tiffany talks about Technology with a Heart and the Moabfoundation.org Project</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Bill Schmarzo talks about he Dangers of Legacy Thinking and the power of Hope to Innovation</title>
		<link>https://industrialtalk.com/episodes/bill-schmarzo-talks-about-he-dangers-of-legacy-thinking-and-the-power-of-hope-to-innovation/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 17 Nov 2020 12:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/bill-schmarzo-talks-about-he-dangers-of-legacy-thinking-and-the-power-of-hope-to-innovation/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast and in conjunction with IoT Solutions World Congress, we're talking to Bill Schmarzo - The Dean of Big Data about "The Dangers of Legacy Thinking and The Power of Hope in Innovation".  Get the answers to your "Culture of Empowerment and Culture of Innovation" questions along with Bill's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/bill-schmarzo-talks-about-he-dangers-of-legacy-thinking-and-the-power-of-hope-to-innovation/">Bill Schmarzo talks about he Dangers of Legacy Thinking and the power of Hope to Innovation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/9df7182e-2ea4-4fa0-b2f0-7fc235d1f8c8"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong> and in conjunction with <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener"><strong><em>IoT Solutions World Congress</em></strong></a>, we're talking to <strong>Bill Schmarzo &#8211; The Dean of Big Data</strong> about <strong>&#8220;The Dangers of Legacy Thinking and The Power of Hope in Innovation&#8221;</strong>.&nbsp;Get the answers to your &#8220;Culture of Empowerment and Culture of Innovation&#8221; questions along with Bill's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Bill </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>BILL'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/schmarzo/" target="_blank" rel="noopener">https://www.linkedin.com/in/schmarzo/</a></p>
<p><strong>Personal Twitter:</strong> <a href="https://twitter.com/schmarzo" target="_blank" rel="noopener">https://twitter.com/schmarzo</a></p>
<p><strong>Get Your Access to the IoT Solutions World Congress Digital Summit:</strong>&nbsp;<a href="https://www.iotsworldcongress.com/activities/digital-summit/" target="_blank" rel="noopener"><strong>HERE</strong></a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Bill Schmarzo talks about he Dangers of Legacy Thinking and the power of Hope to Innovation" width="500" height="281" src="https://www.youtube.com/embed/TPSPPSue7Jc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/bill-schmarzo-talks-about-he-dangers-of-legacy-thinking-and-the-power-of-hope-to-innovation/">Bill Schmarzo talks about he Dangers of Legacy Thinking and the power of Hope to Innovation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Kenneth Forlemu with InforEAM talks about Powerful Insights into Asset Transactional Data</title>
		<link>https://industrialtalk.com/episodes/kenneth-forlemu-with-infoream-talks-about-powerful-insights-into-asset-transactional-data/</link>
					<comments>https://industrialtalk.com/episodes/kenneth-forlemu-with-infoream-talks-about-powerful-insights-into-asset-transactional-data/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 16 Nov 2020 06:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7113</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Kenneth Forlemu, Solutions Architect at Infor and Infor EAM about "Using the power of Transactional Data for Insights into your Asset Health". Get the answers to your EAM questions along with Kenneth's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/kenneth-forlemu-with-infoream-talks-about-powerful-insights-into-asset-transactional-data/">Mr. Kenneth Forlemu with InforEAM talks about Powerful Insights into Asset Transactional Data</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/529b2b0f-8bbb-4821-8527-a8d87f2367a5"></iframe></div><p>In this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Kenneth Forlemu</strong>, Solutions Architect at Infor and Infor EAM about <strong>&#8220;Using the power of Transactional Data for Insights into your Asset Health&#8221;</strong>. Get the answers to your EAM questions along with Kenneth's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Kenneth and the wonderful team at Infor </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>KENNETH FORLEMU'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/kenneth-forlemu-6ba5808/" target="_blank" rel="noopener">https://www.linkedin.com/in/kenneth-forlemu-6ba5808/</a></p>
<p><strong>Infor LinkedIn:</strong>&nbsp;<a href="https://www.linkedin.com/company/infor/" target="_blank" rel="noopener">https://www.linkedin.com/company/infor/</a></p>
<p><strong>Infor Facebook:</strong>&nbsp;<a href="https://www.facebook.com/infor/" target="_blank" rel="noopener">https://www.facebook.com/infor/</a></p>
<p><strong>Infor Twitter</strong>:&nbsp;<a href="https://twitter.com/infor" target="_blank" rel="noopener">https://twitter.com/infor</a></p>
<p><strong>Infor Website:</strong> <a href="https://www.infor.com/" target="_blank" rel="noopener">https://www.infor.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Mr. Kenneth Forlemu with InforEAM talks about Powerful Insights into Asset Transactional Data" width="500" height="281" src="https://www.youtube.com/embed/G8RiS6LOF-s?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>YOUR INFOR EAM TOOLKIT:</h2>
<p><a href="https://industrialtalk.com/wp-admin/infor-eam-information-request/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/07/Down-Load-Darrell-Graphics.png" height="538" width="1024"></a></p>
<p><strong>Click on the InforEAM Toolkit picture above and receive the following “Must Have” EAM reports:</strong></p>
<ol>
<li>7 Steps for implementing reliability-based maintenance</li>
<li>10 steps toward a paperless operation with mobile EAM checklist</li>
<li>Asset intensive industries, finding the straightest path to the cloud</li>
<li>EAM vs CMMS, don't get fooled</li>
<li>Infor EAM Brochure</li>
<li>Infor EAM Overview</li>
<li>9 fleet management challenges and how to resolve</li>
</ol>
<p>&nbsp;</p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access and One Free Licence for Future Industrial Leader):</h2>
<h2><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></h2>
<h2>More InforEAM Related Podcasts Below:</h2>
<p><a href="https://industrialtalk.com/infoream/" target="_blank" rel="noopener">https://industrialtalk.com/infoream/</a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="229" width="147"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>&nbsp;</p>
<h2>PODCAST TRANSCRIPTION:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>Infor, InforEAM, kenneth, asset, incrementally, industry, industrial, platform, transactional data, business, data, Industry 4.0, conversation, users, podcast, customer, existing, health, talk</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. All right. Welcome to the industrial talk podcast. absolute honor absolutely an honor that you've joined the industrial talk podcast where we celebrate industrial heroes, the women and men of industry, the women and men of manufacturing, and everything in between. You are bold, you are brave, you dare greatly you innovate. When you innovate, I love the innovation side. And you're changing lives and you're changing the world. That's why we celebrate you on the industrial talk podcast, in the hot seat in the industrial talk, hotseat Kenneth Forlemu. Forlemu. Nope, I got that right. InforEAM is the topic. Let's get rockin, you know, what's a great town.</p>
<p>01:12</p>
<p>We had a little family matter to address, not just a friend.</p>
<p>01:19</p>
<p>And we had to go up to Nashville. And we spent some time up there. You know what's so great about Nashville? They've got seasons, they've got great food. They've got great music, they've got great people. It's a great place. So anyway, we had a good time up there. And</p>
<p>01:38</p>
<p>highly recommend if you've put that on your bucket list if you've never been there. Great, great. town. All right. We've been talking a lot about asset management and</p>
<p>01:50</p>
<p>this IoT world that we live in, how do you enable all that? What do you do? You need a platform, you need a platform like InforEAM. And that's the sort of the Industry4.0 enabler you need, you know, you're collecting all this data, and you need a system. But this conversations just a tad bit different. And what makes it so interesting is that many of the individuals that I have spoken to, and we have talked a lot about IoT IoT Industry4.0 edge, everything cloud, you name it, we've talked about it in that space. And it's all great conversation. But what if I want to approach it incrementally? What if I want to take this digital journey incrementally, you will need a system you will need a platform to be able to proceed forward into the future creating that business of resiliency, you're going to have to do that you're going to have to have an enterprise Asset Management System. You know, just put that down? Why not start there? So you say okay, I'm going to start there.</p>
<p>03:00</p>
<p>I understand all about the devices, I understand all about the great innovation that is taking place within this industry4.0, but if I want to just do it incrementally, can I do it with a system</p>
<p>03:15</p>
<p>and and just be able to capture transactional data to get really clear indication on the health of my assets? And the answer is absolutely, positively Yes. And that's what this is about. So let's say you want to go down this journey, you're gonna have to have a system, right? You're gonna have to have a system?</p>
<p>03:37</p>
<p>And can I leverage that system to be able to generate insights into my right into my, the health of my assets and my business on a real time basis? And the answer is yes, you can take existing transactional data and be able to draw from that clear indication of the health of your assets. That's what we're going to be talking about with Kenneth. He is a Solution Architect, I go out to his stat card out on LinkedIn. Yep. Here is the cool thing about it. He's been with Infor right? He is a I want to say a senior architect. Yeah. He's been with Infor for 21 years. Well, so he knows his stuff. He understands what business needs. He understands how to leverage technology to its fullest. Mark my words, you're gonna love this particular interview because we're just, we're just helping listeners and individuals. Take this journey forward this industrial 4.0 journey and how do I do it? There's just a lot of moving parts. But I'll tell you right at the center of that is an enterprise system that you need to put in place and can add system right can add system be able to analyze the health of your overall assets and condition of your</p>
<p>05:00</p>
<p>Business and the answer is absolutely. All right. Let's get a go in with the interview candidate Forlemu, that's fo r l e m EU senior architect. Not many of those guys out there so you'll be able to find him reach out to him on his card. We'll have all the other contact Information at industrialtalk.com. So enjoy the interview with transactional data's on the hotseat. Let's not mess around with that. Enjoy. Alright, Kenneth, welcome to the industrialtalk Podcast. I am so glad that you made time in your schedule to be able to be on this particular podcast and share your sage advice with acid management's. There you go. That's my that's my introduction. How are you doing? I'm doing great. I'm doing great. Thanks for for inviting me to join your podcast. It's definitely the the honors on all on this side. Which is because I got your stat card up there, I've got your, your LinkedIn stack card, I've got your form that you filled out. And I'm telling you, you've got mad, mad street cred out there when it comes to maintenance asset management and and that the InforEAM platform. And I always think that that Infor aim platform is a facilitator of the industry4.0, because it's one thing and we're going to go into this and you're going to tell the story, but I have to get this off my chest listeners, bear with me. So okay.</p>
<p>06:25</p>
<p>All this talk and all this excitement that's wrapped around industry 4.0. And it's like, I've got to go out, I'm gonna do this, I'm gonna do that. But they have no place to put the data. Like, you got to have it. And then when you get the data, you got to be able to sort of do something with it. Not you have to stick in some fashion Yes, site collection of data for the sake of collecting data. Well, it's like digging a ditch, just because I mean, yeah, did I mean did it cosmic transformation is quite quite a quite a big deal these days. Because, as you know, they call it big database is all about it, basically AI</p>
<p>07:03</p>
<p>diligence is days that we can actually manage such unstructured data. Before we get into that. So let's give us a little background on who Kenneth is. And then we're gonna dive into transactional asset health.</p>
<p>07:16</p>
<p>Yes, so my name is cannot follow me I hail from originally from Cameroon. That's in the west part of Africa. I'm came to the States to study</p>
<p>07:27</p>
<p>in 1994 and went get an MBA and join in for 1999. And here I am. Today it so 21 plus years. You're one of the old ones. That dinosaurs Yeah, but boy, do you? You know, that system? You know that? If Have you always been with the sort of the EM platform? Yes. Yeah. So.</p>
<p>07:54</p>
<p>So I started with MPT, which is the right, the brainchild of eating four of em, then progress to, to info E, which I've been using for, for the last, I'll say last 1819 years. So, as you've seen a lot, I've seen a lot. And I've, I've gone through the ranks tools from consulting to project manager to architect which I am today. So it's the full breadth of the implementation. There's no question I could ask you that you don't know. I hope so.</p>
<p>08:27</p>
<p>Because I can imagine you just sort of sometimes sit back and you say, Hey, I was with Mt. Two, we, we had this system, we were pretty proud of it and all this good stuff. And it did a lot of fun stuff to where you are today. And you're looking at what, you know, the cloud suite that in for all of those solutions, how they talk to each other and link and collect data, great insights. I've just, I can't imagine how far that is. But the good news, the good news about InforEAM is that is growing very rapidly, which means that I have never bought to learn new things. So every single release has a lot of stuff that that I have to learn. So it's a it's it's probably I mean, it's progressing very, very fast. So that's interesting you make and we were talking briefly prior to the podcast, innovation never stops, and that he nodes with the Infor em platform. And that's like, that's a pretty doggone robust platform. And it's all evolved point C growing, adding new features every every, every half a year, I have to ask one question I have to where are you getting? Is that internal? Or do you listen to users and user saying, Hey, we really would like this thing to do XYZ, would you? And then of course, create the the you know, yeah. But there's really three areas. We have to have user conferences. Yeah, that we stay users actually share his experiences. We have what we call the product product improvement requests that users customers can also actually submit requests for improvements.</p>
<p>10:01</p>
<p>And then of course, we are on the road implementing em. And we meet new challenges every day, which we need to meet customer demands and customer need. So we all project that back to our development team, reviews them, contacts, industry experts, and then put them in the roadmap was for what is necessary. See,</p>
<p>10:22</p>
<p>once again, as just industry wide, we just never stop innovating. Oh, and that innovation always constantly impacts the enterprise. So it's a beautiful thing, honestly. So it's a beautiful thing. And I bet, I bet you still get to the point where it's like, Wow, that's cool. I That's all it is. Yeah, this in fact, just two days ago, I saw something in E in E info E and which I have not seen before. And I said, Well, that was really cool.</p>
<p>10:50</p>
<p>This is just slightly some new features that nobody talks about, which are very neat. See, you know, and cool is a technical term. Yeah, I might have. Yeah. Cool.</p>
<p>11:01</p>
<p>All right. Before we can really get into the conversation, I want to sort of frame this discussion because this is interesting. I've, I've had the fortunate opportunity to interview a lot of people and this whole industry 4.0, IoT, IoT, edge cloud, you name it all under the industry 4.0 sort of banner, digital journey five, it never stops. Yes. The interesting part about that, if I put my business hat on, is it sir? I mean, do I have to really go down that road? One or two? I have existing data that I just don't even access? I would see. And that's where we start talking about transactional data? Can you sort of outline that a little bit?</p>
<p>11:44</p>
<p>Yes, transactional data for us means that</p>
<p>11:48</p>
<p>this is data which is being created from using InforEAM. So when you capture all your inputs, all your attributes on work orders, whether it is work management, procure to pay, plan to inventory, when you have all that data in the system living in structured data at this point, you cannot use it because you have all the attributes you use it for, to actually use some algorithms, some logic. So business use cases, to actually capture exactly how you want what you want to capture out of the system. So we use our current transactional data to, to develop algorithms to to measure whatever want to measure, in this case, perhaps asset health. And you say that's not even you haven't even deployed an IoT device yet? Not yet. Just looking at transactions with Yes, within the business. And that's great in a work order. That's correct. Can I have my asset registry, Ticket Ticket Ticket Ticket, and I've got data behind it now. But but there's a lot of work that has to be done to get to that point, right? Well, yes. And that's part of the implementation. Because when we go to implement em, we need to do to find out what are the overarching requirements for the customer? What What's your goal? Right? He has, I mean, you're gonna achieve a lot from em, want to make sure that as part of implementation, we're capturing all the inputs that may be used to actually calculate as a health? See, that's interesting, because you can sit there, have that conversation, have that design conversation saying what's important? Yes. Where are the gaps? This is how it how the system sort of deals with it. And to be able to really say, I got a good picture. Let's take this transactional data and create this dashboard, this insight, this ability, and it's really just from the system itself from from a system itself. Normally, I mean, the only edit</p>
<p>13:46</p>
<p>I guess energy would be to, to to come up with the algorithm on watch the finance asset health in your industry, what do you consider asset health</p>
<p>13:55</p>
<p>care differs from industries, but you're glossing over, you've got to put the time, energy and effort in the beginning to be able to do that. Right. A lot. Yeah. And and my, my history and recommendation to the leaders or listeners is the fact that that has to be done. And don't cut, don't cut corners. It can be arduous, painful, but don't don't cut corners on that. It makes I agree. Yeah, I agree. It makes probably the implementation</p>
<p>14:26</p>
<p>far more accessible. And that I think that what you said is very, very interesting because they are different. When we go to customer sites, they are on different levels on their maintenance operations. We are very mature companies. We have companies that just getting into maturity. Those companies are very mature in their operations, the company, the companies that want to make sure that they have all the inputs to capture that asset health are the companies that may not be at that step, same level.</p>
<p>14:58</p>
<p>Just go incrementally.</p>
<p>15:00</p>
<p>Just phase it in, right? We don't have to do everything at one. And phase one, we can go to phase two, phase three or phase four. She can just progressively go into into the implementation to make sure that by phase five, that's where you're gonna end. You have all the inputs actually capital asset health, she doesn't have to anyone. That's good. So you can you can deploy the Infor em platform incrementally. Yes. Wow.</p>
<p>15:29</p>
<p>That's good. And that's what we advise, in fact, because what we've discussed, we've discovered is that many customers who want to get get everything, all the bells and whistles before they actually go live.</p>
<p>15:41</p>
<p>They may never go live. Yeah, they may never go live. You're right about that. That's true. Nobody's gonna know. I'm ready. Let's turn it on. I mean, I and I always tell it with with a very simple example, that's good. If you have a new app in the App Store. You notice they have updates, perhaps every couple of months, and within five years, you have a full fledged update from day one, he was not didn't have all the features. I thought you could have an example. Because you have incrementally added features to mature, make changes along the way, once you get it. Right. See, I like that that's a great analogy. That's a great example. The other thing that</p>
<p>16:21</p>
<p>that exists out in a mature business, you've got legacy stuff, you got legacy systems and legacy data collecting, you know, transmitting devices. Correct. That's all a part of that. Right. You you sort of optimize what they have. Right now. You could do it incrementally. We've already established that. But that would be an ideal situation, like, optimize that existing, you know, portfolio of of, you know, systems. I agree. Agree. Agree. And in fact, that's, I know, we're not we may not talk about that today. But that's the reason we have the info is because we want to be the center of it. transformation that's waiting for wants to be. And that's our goal. And that's in four oh s right. That's info West, and that helps facilitate or connect legacy systems, right? Yeah. Nice. Yeah. See? Yes. So we want to be the center of the enterprise ecosystem, right for all their digital transformation needs. And then once again, you get the transactional data from these legacy systems. And it's able to create greater</p>
<p>17:38</p>
<p>insights and vision into the health of your asset in general as and your organization. Yes, I'm because info is maybe the center of the ecosystem, we can just grab all that data, and putting the data warehouse what we call the data lake, the lake, the lake, and then we can now transform it, and analytic tools to get exactly what you want. I'm always fascinated by the fact that, and many of these mature, you know, manufacturing businesses have all this data, it exists. And it will already Yeah. And then with this solution, this in for Iam solution and the power it possesses, you you fundamentally change that particular business with that platform, I see things that I've never seen before. That's correct. That's correct. In fact, that's why we have I'm sure you've heard of we have the person to write it, the AI the coal mine in for coal mine, yeah, mixed our AI tool.</p>
<p>18:41</p>
<p>So those are the tools that can be used to actually farm this data warehouse to, to get to get exactly what we need to make sense out of the data. I've got to ask the question, let's say and I mean, I've been very fortunate I've had, I've experienced a lot of different types of platform. Sure. Now, you have you mentioned briefly about how you've sort of changed as he gone along and you kept on growing and made him more powerful, more intuitive, whatever, it might be correct. Where's it going? It can it? Can it ever get? Are you 95% there and you know, now you're, you're fighting for the last 5% the incremental improvement, Oh, where are you at?</p>
<p>19:25</p>
<p>I'm not sure that everybody knows where we are. Right? It's one of those things just cost planning improvement, right? I mean, the world is changing, processes change, requirements change, and we just go with the flow.</p>
<p>19:38</p>
<p>You know, so it's,</p>
<p>19:41</p>
<p>what I will say is that it em is very info is very mature.</p>
<p>19:45</p>
<p>product is very mature.</p>
<p>19:48</p>
<p>But otherwise, since things are changing around the world, in terms of processes and manufacturing requirements, we have to pursue that to regulations are coming up, we have to make sure that we build in</p>
<p>20:00</p>
<p>autoregulation tools in there. Yeah.</p>
<p>20:04</p>
<p>Because your platform is that robust and flexible. And the way it's designed is pretty spectacular.</p>
<p>20:11</p>
<p>We talked, we spoke of manufacturers never stop innovating. Manufacturers never stop, and everything that goes into manufacturing all the inputs, they never stop. Right? No. And therefore, you, you have you can't be the system that says, I'm sorry, we can't accommodate that new innovation right there. You can't, yes. Good. Yes. And we also have to be too deadly technology to technology is changing, right?</p>
<p>20:39</p>
<p>I mean, not a few years ago, you know, we had a full revamp of em with what we call html5. Because we had to make e info E. Cloud from agnostic, browser agnostic. So if you already have</p>
<p>20:55</p>
<p>Firefox, we have Chrome, we have Chrome. So yeah, before it was just IE, Explorer. And that was a limiting factor for us. We now if you have any browser, you can use em is a browser agnostic today, because it's a cloud based solution. Jump on that. And I'm just I'm always, I mean, there's just so much</p>
<p>21:21</p>
<p>great things that exist with it in 4am. And not just that in for in general, the thinking that is going on the conversations that are taking place, not just internally, but also externally, the the users and the communities out there, they're just saying, and it's just making your system. Just</p>
<p>21:43</p>
<p>amazing, I love it. I love it. I can tell you've been there for 21 years, and you look like you're 13.</p>
<p>21:52</p>
<p>The good news, the actual good news for my part is that I also had the opportunity to, to work in what we call the service industries with time with info. And what I meant is that I was had been I mean, I was open to, to seeing all that info applications. Right? Click cloud suites, cloud suite, financials, cloud suite industrial? Yes. Our our products are pretty, pretty good. I see that. I have to ask the question. Yeah, I got in for I am, there's a look, there's a field, there's a user experience with it, right. And, and that's all a part of it. Because you don't want it to look like garbage, nobody will use it. And it better navigate well, because nobody will use it. And it's all about, you know, getting people to use it, if they don't use it, and then enter in good Information. And it just sort of, once again, it's a people and culture. And in fact, in fact, that's one of the teams reach out or say that info has done which was critical that after acquiring all these many companies with applications, yeah, they had to make sure that they all have the same look and feel that's exactly. So that's it mainly because otherwise you go to a company, they're using InforEAM and the other person's using this system or application, they wouldn't even tell if they're from the same company. Yeah, right. So we have an in house</p>
<p>23:12</p>
<p>department where the actual job is to unify the platforms. See, I love that heavy because oh, if I had the if I was king of Infor, I'd probably screw it up and it'll be orange over here. Then the other lapper probably green and it would look. I it wouldn't work. It wouldn't work, then. And there's a there's a a look that. Yes. Is</p>
<p>23:40</p>
<p>it's not threatening? And I've been a part of other systems long ago, by the way. Oh, really? Oh, yeah. Long ago. Yeah. And they were awful. Yeah, it's made it quite, quite easy for the eyes.</p>
<p>23:55</p>
<p>And you know, what's interesting, because you have Infor OS. And I remember long ago, taking off my history hat here is</p>
<p>24:03</p>
<p>the biggest challenge was always like, you walk into a client and say, so what about your legacy systems? What's important? What's not what, what do you do if you have that conversation? And there's always the time when somebody says, that's the most important legacy system? I'm never getting rid of it. And it might have been a dog on Excel spreadsheet, who knows right? There, you got to try to figure out an interface between the Excel spreadsheet and your enterprise system by system a mess. No, no, yeah, you sit there and in pain. All right, we're gonna have to wrap this up. I like it. transactional asset help. That is a powerful conversation you're looking at in for em, just through the transactional activity of your business. And let's say the legacy systems that exist today, you're able to pull out some really decent gold nuggets of Information and insights.</p>
<p>24:55</p>
<p>definitely get back to your leadership. I will nuggets of Information and</p>
<p>25:00</p>
<p>assets and insights. Good ever put it on a bumper sticker? Hey, are you on LinkedIn?</p>
<p>25:08</p>
<p>Yes, I am LinkedIn. Yes. Okay. Got a good stack card out there. And I'm gonna spell this out for you. Is Kenneth K and E th. For Lemieux? Did I say the right? That's correct. That's FLR l e m EU yet? And I'm sure there's not many out there that no, I'm the only one that you're the only one on it.</p>
<p>25:33</p>
<p>Yeah, check it out, man. I guarantee it. That's pretty</p>
<p>25:37</p>
<p>good kazillion users of LinkedIn. So</p>
<p>25:41</p>
<p>he's the only one. Is that rare?</p>
<p>25:45</p>
<p>All right. Kevin, thank you very much for joining the industrial talk podcast. Absolutely enjoyed the conversation. Now listeners.</p>
<p>25:53</p>
<p>Do not go away. Stay tuned. We're gonna wrap it up all on the other side of the break. Remember, Kenneth we're gonna wrap that up on for him. All the contact Information will be industrial talk comm Of course. Thank you, Kenneth again. Thank you very much. All right, listeners. Stay tuned, we will be right back. You're listening to the industrial talk Podcast Network.</p>
<p>26:21</p>
<p>All right, can afford me Forlemu Oh, sorry about that. KENNETH, I'm trying very. Alright, you can tell he has some mad skills out there, reach out to him on his LinkedIn,</p>
<p>26:32</p>
<p>he would be absolutely happy to connect. Now we talked a lot about it. 4am on this particular podcast, now you have a suite of other cloud solutions within the EU and in for family. They've got the OS. That means in four OS, you can connect to all those legacy systems which I know you have, right. And then you've got also in for Coleman. That's their AI product.</p>
<p>26:56</p>
<p>tell you it's exciting times. All right. Reach out to him, you're gonna have all the Information that you need about Canada at industrial talk comm as always, I'm telling you to be bold, brave, Daring Greatly, and not just you. But I want you to find individuals that are bold, brave and daring greatly. And then you'll change the world. And you're gonna have a great time.</p>
<p>27:19</p>
<p>Everything out on industrialtalk com, have a wonderful day, be safe, and we're gonna have another interview shortly.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/kenneth-forlemu-with-infoream-talks-about-powerful-insights-into-asset-transactional-data/">Mr. Kenneth Forlemu with InforEAM talks about Powerful Insights into Asset Transactional Data</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Xcelerate20 Features Ankush Malhotra with Fluke Reliability and the Industry 4.0 Journey and Trends</title>
		<link>https://industrialtalk.com/episodes/xcelerate20-features-ankush-malhotra-with-fluke-reliability-and-the-industry-40-journey-and-trends/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 06 Nov 2020 15:00:00 +0000</pubDate>
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					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking about the virtual event of the year- Fluke Reliability’s Xcelerate20!  Home to 3 powerful iconic brands – Pruftechnik, eMaint, Fluke Connect and Accelix. (that right-the guys with the black and yellow tools are FAR more than just hardware!)  Join forward-thinking maintenance &#38; reliability pros as they gather, learn,  get inspired and become resilient.  On air we are speaking Ankush Malhotra, Vice President and General Manager at Fluke Reliability about "The Industry 4.0 Journey and Trends happening in a podcast COVID19 World".</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/xcelerate20-features-ankush-malhotra-with-fluke-reliability-and-the-industry-40-journey-and-trends/">Xcelerate20 Features Ankush Malhotra with Fluke Reliability and the Industry 4.0 Journey and Trends</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/xcelerate20-features-ankush-malhotra-with-fluke-reliability-and-the-industry-40-journey-and-trends/">Xcelerate20 Features Ankush Malhotra with Fluke Reliability and the Industry 4.0 Journey and Trends</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Bob Carnes with LP Corporation an InforEAM User talks about Leveraging InforEAM to Achieve Best In Class Manufacturing</title>
		<link>https://industrialtalk.com/episodes/bob-carnes-with-lp-corporation-infoream-user-talks-about-leveraging-infoream-to-achieve-best-in-class-manufacturing/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 04 Nov 2020 15:00:00 +0000</pubDate>
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					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Bob Carnes, IT Manager at Louisiana Pacific Corporation and Infor EAM super user about "Leveraging InforEAM to Achieve Best in Class Manufacturing Capabilities". Get the answers to your EAM questions along with Bob's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/bob-carnes-with-lp-corporation-infoream-user-talks-about-leveraging-infoream-to-achieve-best-in-class-manufacturing/">Mr. Bob Carnes with LP Corporation an InforEAM User talks about Leveraging InforEAM to Achieve Best In Class Manufacturing</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/bob-carnes-with-lp-corporation-infoream-user-talks-about-leveraging-infoream-to-achieve-best-in-class-manufacturing/">Mr. Bob Carnes with LP Corporation an InforEAM User talks about Leveraging InforEAM to Achieve Best In Class Manufacturing</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Steve Griffith with NEMA talks about Industrial AI and Cybersecurity for Future Success</title>
		<link>https://industrialtalk.com/episodes/steve-griffith-with-nema-talks-about-industrial-ai-and-cybersecurity-for-future-success/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 28 Oct 2020 15:00:00 +0000</pubDate>
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					<description><![CDATA[<p>In this week's Industrial Talk Podcast and in conjunction with The Industrial IoT World, we're talking to Steve Griffith, Industry Director, Transportation Systems and Cybersecurity at NEMA about "What you need to know about Industrial AI and Cybersecurity for future success".  Get the answers to your "AI and Cyber" questions along with Steve's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/steve-griffith-with-nema-talks-about-industrial-ai-and-cybersecurity-for-future-success/">Mr. Steve Griffith with NEMA talks about Industrial AI and Cybersecurity for Future Success</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/104bc766-2bfa-44fc-8fcc-7854067023bf"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong> and in conjunction with <strong><em>The Industrial IoT World</em></strong>, we're talking to <strong>Steve Griffith, </strong>Industry Director, Transportation Systems and Cybersecurity at NEMA about <strong>&#8220;What you need to know about Industrial AI and Cybersecurity for future success&#8221;</strong>.&nbsp;Get the answers to your &#8220;AI and Cyber&#8221; questions along with Steve's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Also&#8230;..&nbsp;Take ownership of the new normal at <strong>Industrial IoT World Virtual 2020</strong> to ensure you don't get left behind.&nbsp;Join industry-wide discussions addressing core IIoT challenges from monetizing and securing data to updating legacy infrastructure and outdated business models.&nbsp;This year's speakers include leaders from Boeing, Johnson & Johnson, Michelin, ExxonMobil, Nestle and more sharing their insights on Industry 4.0, Privacy & Security, IT/OT Integration, Edge Computing and Protective Maintenance/AI.&nbsp;Find out more about this wonderful event by clicking here:&nbsp;<a href="https://tmt.knect365.com/industrial-iot-world/virtual-event-pass-breakdown/?utm_campaign=TEC6626-industrial-iot-world&utm_content=website-listing&utm_medium=media-partner&utm_source=industrial-talk&mc=industrial_talk" target="_blank" rel="noopener"><strong>START YOUR IIoT JOURNEY HERE!</strong></a></p>
<p>You can find out more about <strong>Steve and the wonderful team at NEMA </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>STEVE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/steve-griffith-pmp-0175351b/" target="_blank" rel="noopener">https://www.linkedin.com/in/steve-griffith-pmp-0175351b/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/nema/" target="_blank" rel="noopener">https://www.linkedin.com/company/nema/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://www.nema.org/" target="_blank" rel="noopener">https://www.nema.org/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Mr. Steve Griffith with NEMA talks about Industrial AI and Cybersecurity for Future Success" width="500" height="281" src="https://www.youtube.com/embed/C4cFrqdy9Gg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>NEMA, industry, steve, industrial, ai, members, data, manufacturing, cybersecurity, emerging, organizations, products, manufacturer, people, year, cyber, innovation, industrial iot, NEMA, solution</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who and keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, welcome to the industrial talk podcast. That's right, this podcast celebrates you. You are bold, you are brave, you dare greatly. you innovate. Boy, you innovate, and you're changing lives and you're changing the world. That's why you are an industrial hero. You're a hero to me, you're making my life absolutely spectacular. And what's happening out there in industry is nothing less than spectacular. That's why this podcast is here. That's why we celebrate you each and every day. That's right. All right. You're in the hot seat. His name is Steve Griffith. That's g ri FF i th and he is with NEMA. That's an E Ma, but that's for National Electrical Manufacturers Association. It's a mouthful. That's why they went down to NEMA. Let's get cracking on this interview. It's good thing it's NEMA. I get tired just constantly saying National Electrical Manufacturers Association. Although superduper important. You need organizations like this. And especially and especially in a world that is just innovation, innovation, innovation and moving at a just an absolutely blistering pace, to be able to provide solutions for your business to make you resilient and successful in the future. NEMA, that's why they're there. Because you can't keep up with it. I mean, we had this conversation. I mean, if I put my business hat on, I can't keep up with the the level of innovation, the level of of just sheer brilliance that exists out there in manufacturing, that exist in industry, and that exists across the spectrum of how people and companies are leveraging technology to be resilient, and especially after COVID-19 you need it. So we talked about again, we talked about collaboration, innovation, and education. And that's what this podcast is all about. We want to collaborate with people that have answers we want to educate with, with things that are changing constantly, all the time and boy, innovation, we want to hear about innovation, hear about solutions, not just from a technology point of view. But from the point of view of how are we dealing with people now? How are we how are we creating those connections, you got to be innovative, you've got to be innovative. Alright, listen to me lecture, holy cow. I don't feel comfortable with that. But I am so</p>
<p>03:06</p>
<p>excited and pleased to be able to call this family, my family, right because I get to interact with individuals like Steve, organizations like NEMA, and events that are going to be taking place that you got to put on your Doug gun calendar that are just out there so that you can continue to educate. And now is a VA time. Speaking of that, paper and pencil time, get your calendar out, you got to get your calendar out. And I'm talking about industrial i o t world. And this is an event called CS iio t now for lasting digital transformation. It is a free virtual conference. And I want to tell you it is December 1. She's How about that December 1 through the third this year, put it on your calendar. And I'll have that link out there and industrial talk.com. So you don't have to worry about it. Just go to industrial talk comm find Steve's interview. And you'll get all that information. Once again. cs iiot. Now for lasting digital transform you need you need these companies. You need these organizations. You need companies like NEMA to be able to sort of help navigate these waters, these IoT waters these industrial four dot o waters, because the water I mean that it's it's changing can constantly the currents are always shifting, and you just need to stay current. And that's why the industrial IoT world and NEMA and people like Steve are just vital to your desire to collaborate, innovate and educate So that you can act with a sense of purpose and tenacity, you need to do that. Alright, let's shift to Steve stat cart. So you go out there, and I want you to type in Steve Griffith, that's g r i f,f,i t h put a little comma PMP, because he is a professional manager of projects. I think that's what PMP stands for. Anyway, that's what he is, typing in, you'll see him, you'll see that he's with NEMA, reach out to him, become his buddy on LinkedIn, you will not be disappointed because his stack guard is spectacular. He is the director of transportation system and cybersecurity and what we're going to be talking about, and I'm just telling you, there are many topics within industry for Dotto. One is of course, cybersecurity. But two is AI. How do you leverage AI? Where do we stand with AI? You know, I mean, people talk about AI. Is it in commercial operations? Or is it still just sort of at a bench level, you know, sort of proof of concept type of stuff? Where does it stand? That's why organizations like NEMA. And people like Steve are so important. You gotta because it's, it's not going away, right? So you got to line yourself, figure out who to connect with so that you get real answers with real solutions to solve real problems. Right. That's what we want to be able to do. Steve Naima. And of course, that incredible conference, again, that is scheduled for December 1 through the third. See, see how it rolled into that. That's right. It's all out there on industrial talk.com. I can't, the URL is just superduper long. So I'm not going to be able to say that so just go out to industrial talk.com find it ASAP. How's that? All right. onto the the interview. We're talking AI talking cybersecurity. We're talking about how that leaves together. We're talking industry for Dotto, Steve Griffith. The company has NEMA and I enjoyed the conversation. It's always wonderful. So enjoy the conversation with Steve. Steve, welcome to the industrial talk podcast, absolute honor that you have joined. This platform is dedicated to you. Yes, you and the rest of the industrial and manufacturing professionals all around the world. How you doing my friend?</p>
<p>07:24</p>
<p>Great. I appreciate the opportunity to be here. Looking forward to the chat.</p>
<p>07:28</p>
<p>I'm telling you, man, I'm enjoying the heck out of it. I'm living the dream, Steve, I get to talk to one people like you. And I get to have a Master's class in all things, let's say industry for Dotto or anything, it doesn't matter. And I just sit there and I soak it up. I'm a sponge. I'm pretty smart now because of this podcast. Now I'm not I'm still the dumbest, dumbest knife in the drawer. That's for doggone. Sure. Okay. For the listener, Steve, we do this all the time on the podcast, you gotta lay that foundation give us a little 411 on who Steve is?</p>
<p>08:01</p>
<p>Yes. Steve Griffith. I'm an industry director for the National Electrical Manufacturers Association, otherwise known as NEMA in acronyms speak in industry directors, kind of like a program manager strategic planning. Basically, NEMA is an association of about 325 equipment manufacturers that get together, you know, we have three or four core things we do. One of those is developing NEMA standards to address a performance issue in the market. We do government work lobbying for against regulations, we do market data and intelligence, then we look at a lot of emerging technologies and NEMA. So my job as an EMA is to kind of, you know, see where the industry is going, you know, look at all these emerging technologies and trends and and kind of bring it back to our members and see how we how NEMA moves with where the industry is going. Right? So there are a number of emergent things I lead at deema. And it's just making sure that our members are involved and</p>
<p>09:02</p>
<p>need them. It's it's interesting to me because if I had a nickel every time somebody talked to me about emerging tech innovation, or whatever industry for Dido, I'd be a wealthy man because it's happening so fast. And I would imagine organizations like NEMA. This is a great niche for this particular organization because me you know, Joe sixpack here, there's no way that I could keep up with all the changes that are taking place within manufacturing within industry. And and it's great stuff but I can't keep up with it. That's that's probably the best role for for NEMA among others.</p>
<p>09:39</p>
<p>Oh, great. Yeah, it's it's, it's, it's, it's it's pretty neat stuff. You know. I mean, the the Internet of Things and industrial IoT is happening, you know, more and more devices. Like there's a huge growth for this. And you know, a lot of our members that make manufacture these products are now developing products in the systems that are increasingly IoT enabled, right? Whether you're, whether it's manufacturing industrial, whether it's commercial and residential building, whether you're dealing with utility products, transportation, medical imaging, the IoT industrial, it spans across all our members. Right? And it's, it's, you know, it's something we're moving into, and, you know, it's I mean,</p>
<p>10:24</p>
<p>let's just, let's just sort of, you know, it's not gonna, it's not knocking on the door, It's here, it's here to stay. It's, it's putting their feet up on your coffee table. And if you're not engaged in trying to understand this whole, and I'll just sort of generally categorize it as industry for Dotto, if you're not, if I'm in manufacturing, if I'm an industry, if I'm something, I have to actively be engaged and leverage organizations like NEMA in a big way, because it's here, whether you like it or not. If you think business, as usual, is business as usual, and you're just going to merrily go about your business and think that you're going to succeed. You know, think another wise, because it's not going to be that way.</p>
<p>11:09</p>
<p>not totally great. I met Sarah. And the idea is we need to be there as well, but our members, right, as we're getting to, as well, as this space becomes prevalent, how does NEMA and our members get into this space? Right? And there's, there's there's a lot of challenges out there with with it with the industrial t in the chief of Chief number one is our members and manufacturers devices, all this data, and all this diverse data from all these devices that, you know, create data, how do you turn that into information that you can use? Right? And another another issue? that's and that's data tsunami,</p>
<p>11:42</p>
<p>I mean, exactly. Sure. We can collect that data, all the little squiggly lines, all the little zeros and ones and numbers and all that stuff. But the real value the real, you know, meat, the gold, or platinum, if you want to maybe diamonds, but in that data is the fact that I can find things in a very efficient way to be able to make tactical decisions to better my asset, that's for sure. Absolutely. Right. Yeah, I gotta jump in, because it is a tsunami.</p>
<p>12:12</p>
<p>Yeah. And then you have to deal with, you know, all that data, there's, there's privacy, there's viability, there's cybersecurity, you know, you there's all this stuff, and it's determining how you can take this data to derive meaningful outcomes, you know, predictive analytics, you know, maintenance, when you're going to products out there, you know, or improvements in a product, getting that full visibility across your product line, with all this with it with all this plethora of data and making it useful. Right. And I think that's something that we're addressing across the mind. There's there's different I think there's different trends out there different techniques, different technologies that could help our members, you know, get on top of that data.</p>
<p>12:53</p>
<p>And I'm seeing here, here's, here's the question I have for you. I'm putting on my manufacturing my industry hat. I don't know I'm putting it on. It's right there. Right on. And one of the challenges is that the speed at which the innovation, the speed at which the technology is moving, versus my ability to be able to consume it, that's one to the issue with me, saying, I think I see the value in that innovation. But where do I start? I mean, you're moving, you know, you're, you're driving at 80 miles per hour, I'm, I'm still sort of riding my bicycle. And I can't keep up with you. How do you address that?</p>
<p>13:35</p>
<p>Yeah, where to start? How do you capture all this data? And I think, yeah, how do you make it? How do you make it useful? And I think one of the new things we're looking at an EMA is artificial intelligence. That's a key, a key aspect of how, you know, with the manufacturing device that generates all this data, AI can help manufacturers derive actionable information, whether it's in the manufacturing industry, to, you know, improving the production and distribution of the manufactured goods, looking at it in the pen, maybe the back office of a manufacturing, working with, you know, distribution channels and partners to to improve aspects of product design, maintenance, and then Lifecycle Management. I think AI is one of those emerging, well, maybe it's not really merged anymore. It's one of those technology it's happening. And it's being adopted in manufacturing. And that's, that's, that's a technique that manufacturers can use to do to take this data and derive meaningful information right to better help their</p>
<p>14:42</p>
<p>manufacturing. This is interesting, because for me, I, it was interesting, here's a story, quick little story I worked for, with a company when I was consulting and I created a solution that pulled data that determine sort of that Health of that asset by the data parameters, all of that good stuff. But it was like a CAPX project, right? You had to dig a ditch, you had to do certain. And I could do it on one asset, right. But now all of a sudden, these devices, they're cost effective. And for me, as a business person, I'm thinking to myself, yeah, I'll take a box of those, and I'll stick it out here, and I'll do this and it got into five G, get back, I could do that. And it's like, all of a sudden, the floodgates open, and I'm able to track data. But then I never take the next step forward. And I'd say, Where do I put it in? How do I do? But I can incrementally me, I can incrementally approach this, because I highly recommend that by the way. There it's happening, and get some wins under your belt. And I don't know how you keep I don't know how NEMA you, your team. Hold on to that Tiger's tail. Because you guys are so innovative. Your your industry, the people you interact with are just like, we could do that too. We can do that too. And and you know, normal blokes like me, I'm just like, Oh, God, I just sat on this asset, you know? How do you do that? How do you how do you keep? How do you prioritize that name of these these? I mean, industry for Dotto AI, you know all the things it five g five g all of a sudden like me now?</p>
<p>16:33</p>
<p>Yes, good question. actually a very good question. So there's all these, there's all these emerging, we come strategic initiatives. And because NEMA is a member kind of driven organization, our members actually have a say, you know, we actually year to year, we have these, you know, these these emerging topics that we that we run across NEMA. And you know, we have a vetting process where, you know, we take any idea, no ideas, a bad idea, and then we kind of, you know, we deal with. And then we have like, emerging opportunities for when we get our members together, and we discuss the ideas, we kind of try to prioritize them, we kind of get a you know, okay, we'll kind of do a poll around the room, you know, what are your thoughts on this idea? What are your thoughts on AI, this is a good idea, we should pursue. And we have a, we have a board of governors, and even that kind of is our governing body, it consists of about 30 or so CEOs across organization, they meet four times a year. So they kind of year to year, they take the input from, you know, all the ideas from our members, all the ideas, and they've kind of coalesces and prioritizes, and actually vote on these, these, these, these, these, these initiatives, in the July timeframe. So we actually, you know, when our board met in July, they voted on, you know, what are the emerging things we want to do next year? Right, so we're already knee deep into 2020. Yeah, activities, but then we're already planning ahead for 2021 and AI, at just to kind of, is something that it's going to be carried across year to year, because there's a lot of work we're doing with AI this year, you know, we were working to look at, you know, what are all the use cases for AI, you know, you know, what, what are the places where AI is proof of concept, versus actual, you know, commercial deployments? What are the, you know, what is the implementation guidance, you know, because NEMA is a, you know, a standards organization, what are the standards gaps, what are the are the standards that you need to develop our, their testing standards. So, we're getting all that information in this in this in a research paper this year, to kind of feed into what we do next year, right, you know, whether we set up working groups to look at these, look at this in greater detail, whether we, you know, work with research institutions, you know, join government groups, put out thought pieces on AI developed standards, or like a form, you know, a form of form a more permanent group to to tackle AI and NEMA. So these, these kind of emerging topics, that they start in this kind of program, but the idea is because, you know, they kind of continue to become a more permanent home and NEMA. And to give you an example of, of something that we did in the past, I'm shifting gears,</p>
<p>19:20</p>
<p>cyber security, baby,</p>
<p>19:22</p>
<p>cyber security started off for about four or five years in the same process, because, you know, when you're dealing with, you know, the Internet of Things, our members, you know, they get it, they understand that they have a role when they when they build these products to make them as, as secure as possible. And, you know, when these products are deployed, how do you make sure that they there's no bad actors that are malware that can then affect things after they're developed? So our cybersecurity activities, you know, started as a as one of these same kind of Strategic Initiatives about three or four years ago. Now it's a permanent activity with NEMA right because cyber is clearly not going away. Right? I mean, I mean, you get with the IoT my lifetime. Yeah. And, you know, and and so the stuff that we're doing is, you know, there's tons of standards out there with cybersecurity. We're trying to do practical guidance, right? You know, what, what can a manufacturer do in their supply chain to look at malware in the embedded components are tamper proofing, cyber hygiene is it's a topic when when a manufacturer, you know, delivers a product to their customer, whether it's a, you know, it's a hospital or utility or a building, how do you work with that, that customer that end user to mitigate cybersecurity risks by following industry guidelines, because cybersecurity is it is the responsibility that's shared between the manufacturer and the end user. So cyber started as a strategic initiative. But now it's a core activity, because it's not going away. So I envision</p>
<p>20:53</p>
<p>that will always fascinates me because it's never going away. And you have just come in, and you're just like, well, I've got to have some sort of plan of attack, to keep, keep my assets protected, my business protected, and that's ongoing. And that's once again, I would imagine that's a relationship between me business solution, manufacturing provider, and the the manufacturer of that,</p>
<p>21:19</p>
<p>that device,</p>
<p>21:21</p>
<p>right, because they're gonna have to keep up with it, they're gonna have to invest time, energy, effort and money into, you know, identifying those malicious, bad actors out there. Yeah. I don't I you know, I just don't I keep, but it gives me a lot of great feel, feel in my heart that companies and organizations like me, but you and your team and so on your part passionate about it, you keep up with it, because then for me, and then you prioritize it. So it makes my thought process a bit easier. And so I don't have to sit there and try to think through it myself. I like that a lot. I think that's now what industries are you specifically focusing in on Steve? What like, what what are you focused in on with these solutions?</p>
<p>22:17</p>
<p>Um, so the, you know, obviously, AI and cyber cuts across all all NEMA, right, whether it's, you know, manufacturing, you know, industrial products, automation, you know, commercial and residential buildings, all the building systems of fire and life safety, you know, medical imaging group, we have a, we have a group that does huge X ray machines in hospitals, right? utility products, right, the products that you know, switch gears, transformers, right, things that that are that are integral components to electric grid, transportation, which is the group I lead is all, you know, for example, you know, the the traffic signaling devices that connected intersections, right, you know, things that can't go down, right, that are, that are critical infrastructure, or electric vehicle, equipment, charging equipment, right. So, that's my focus. But you know, the activities that I do really cut across the entire Association, right, and I have colleagues that kind of lead the other divisions, but the idea is that the work projects that I do, like AI or cybersecurity are tailored across</p>
<p>23:19</p>
<p>our members. gonna sit there and go, Hey, I have the secret sauce over here, the world and I'm not going to tell my colleagues about the fact that I've got the secret sauce, that's not going to happen, of course, it's going to go across. The only thing I can think of when you start talking about traffic lights, of course, everybody's seen movies where somebody in the computer chain, I'm gonna create chaos, and I'm gonna just hack into these, these traffic lights and and make them all green. Right?</p>
<p>23:44</p>
<p>Yeah. Now we've actually we actually developed in my transportation, but we actually developed a cybersecurity standard for it for intelligent transportation systems that addresses some of that low hanging fruit, you know, hacking into, for example, you know, traffic controller can, it's all the same keys, making sure those keys are unique, right? Using secure communication protocols, right? So cyber is a pretty big issue across me.</p>
<p>24:08</p>
<p>And you know what the problem is with you with cyber people. Nobody wants to talk about it. Right? Nobody wants to say,</p>
<p>24:15</p>
<p>Hey,</p>
<p>24:16</p>
<p>I just had a breach over here. And it's not good. But you know what I learned? I learned that don't do this and learned and I did, but nobody says but nobody wants to talk about their dirty laundry and their cyber hacks. But it's it's like, that's how you learn, but nobody wants to talk about it. It's,</p>
<p>24:33</p>
<p>it's tough. Yeah, it's tough. So</p>
<p>24:36</p>
<p>let's put on our future hat a little bit. Where do you see it going? I mean, I mean, the speed is ridiculous. I mean, I don't know. I haven't. I have people talking about industry five Dotto already.</p>
<p>24:50</p>
<p>Well, I mean, I think they're the I mean, there's you know, AI is becoming irrelevant and another one that another top another thing that is emerging in the market is 5g with with with Communications right, and that is relevant across all of our members, right? Whether you're in a building a backhaul communications, you know, whether you're an industrial, you know, plant look at time center networking. You know, utilities, it's 5g connected micro grids or transportation with 5g. I mean, that's, that's something that's coming as well, in AI is going to become more prevalent. Everything's gonna become smarter, you know, members are making sense to the sensor technology is exploding across our industry, right? sensors are being used for everything across our members. And it's, you know, the data, tsunami is going to continue to occur. And I think, you know, our members that are getting more into, you know, while we still have members that still sell traditional products, you know, like wiring cable, we have members that are now selling systems, right? So it's, it's the hardware, it's the software, it's the communications, it's the network, it's the tunnel, this is the new soup to nuts solution,</p>
<p>26:01</p>
<p>because I tell us, because, again, my hat on, I don't want to go to, Hey, I got to go to Acme. And then when I pick that thing up from Acme, I'm going to go to this other company. I'm going to pick that up, and then I'm going to try to fit it together me And no, I'm looking for. I'm looking for a complete solution. That actually, because I don't want it. I don't want to have the problems. It's like, I turned the key on. And this whole thing just sort of fell apart. Now I'm just a mess. I don't want that. So, find reputable. Go to NEMA man find reputable businesses that do that. I would</p>
<p>26:42</p>
<p>great. I mean, headaches. Know that the industry is emerging. I love it. I mean, I'm an engineer by background so I sucked this stuff up. And all this new technology is great. It's it's great working with the members because you know, they'll tell you when you're doing great. They'll tell you when you're doing wrong. So that's that's good reaffirmation. I've enjoyed it. I mean, I've been here almost nine years now. It's never</p>
<p>27:07</p>
<p>and I'll say it it's dead sexy from my perspective, because I think it's just so cool. I think it is. And And to your point. You guys are so innovative. You think differently. I would imagine you bet your family just let's talk and talk to you about</p>
<p>27:26</p>
<p>like, it comes bad.</p>
<p>27:31</p>
<p>No, that's the case. I happen with my my kids. Like, yeah, I gotta go Dad, I gotta run. I gotta In fact, I gotta run fast and get away from you now.</p>
<p>27:42</p>
<p>My son has been after me to get to the Tesla from friends for ages. Not right.</p>
<p>27:48</p>
<p>That's cool. You got it. That's pretty cool. Yeah. You'd be all into that man. Yeah. I love that. Okay. Are you active out there on LinkedIn?</p>
<p>27:58</p>
<p>Yes, Sam. I am very much so.</p>
<p>28:01</p>
<p>So the way I would probably find him listeners would be of course, Steve. St. Louis Griffith. And I'm sure there's a handful of Griffiths out there. Yeah. That's Dr. IFF iith. Put a little comma in there. Slap in NEMA. And you'll find the jet.</p>
<p>28:19</p>
<p>Yeah, absolutely. You are</p>
<p>28:21</p>
<p>awesome. Great to wrap it up, because I can continue having this conversation all day long. But I'm sure there are listeners out there saying all right, I got it. She got along. Great. Wonderful. And listeners, we're gonna wrap it up on those other side, you know that I'm going to have all Steve's contact information. So don't come to me and say, Scott, I can't find Steve. Industrial talk.com. That's where his information will be. Got it. So stay tuned, we will be right back.</p>
<p>28:52</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>29:01</p>
<p>All right. That is Steve Griffith. You need to reach out to him. He's got a madstad card out there on LinkedIn. I'm sure he would like to be able to connect with you telling you you're not going to be disappointed. He is. I mean, he's, he's got his finger on the pulse. And that's what you need. Because we're all about collaborating. We're all about innovating. We're all about educating. We're all about doing it with this sense of speed and purpose. And Doug gotta be tenacious about it. industry for Dotto is here, right? There is no no excuse for not knowing it. And learning from people like Steve. All right, again, get your calendars out I want you to write down for December 1 through the third. This is a virtual event because it is everything's virtual industrial IoT world is putting this on it is sees IoT now for Lastly, digital transformation. Do not come to me and say Scott, I'm not I can't connect because it's gonna all be out there on industrial talk.com every link that you need to know all right. Be brave, dare greatly hang out with people that are bold, brave and daring greatly you will not be disappointed. Another interview right around the corner so be safe</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/steve-griffith-with-nema-talks-about-industrial-ai-and-cybersecurity-for-future-success/">Mr. Steve Griffith with NEMA talks about Industrial AI and Cybersecurity for Future Success</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Marty Osborn with Advoco an InforEAM Partner talks about When Maintenance Matters</title>
		<link>https://industrialtalk.com/episodes/marty-osborn-with-advoco-infoream-partner-talks-about-when-maintenance-matters/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 26 Oct 2020 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/marty-osborn-with-advoco-an-infoream-partner-talks-about-when-maintenance-matters/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Marty Osborn, President of Advoco and Infor EAM Solutions Partner about "When Maintenance Matters and the 5-Enemies of Success". Get the answers to your EAM questions along with Marty's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/marty-osborn-with-advoco-infoream-partner-talks-about-when-maintenance-matters/">Mr. Marty Osborn with Advoco an InforEAM Partner talks about When Maintenance Matters</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/52e3107c-d6f0-450c-ab4f-cc6edf0a1af0"></iframe></div><p>In this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Marty Osborn</strong>, President of Advoco and Infor EAM Solutions Partner<strong>&nbsp;</strong>about <strong>&#8220;When Maintenance Matters and the 5-Enemies of Success&#8221;</strong>. Get the answers to your EAM questions along with Marty's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Marty and the wonderful team at Advoco </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MARTY OSBORN'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/marty-osborn-78ba9b5/" target="_blank" rel="noopener">https://www.linkedin.com/in/marty-osborn-78ba9b5/</a></p>
<p><strong>Advoco Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/advoco/" target="_blank" rel="noopener">https://www.linkedin.com/company/advoco/</a></p>
<p><strong>Advoco Website:</strong> <a href="https://www.advocoinc.com/" target="_blank" rel="noopener">https://www.advocoinc.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Mr. Marty Osborn with Advoco an InforEAM Partner talks about When Maintenance Matters" width="500" height="281" src="https://www.youtube.com/embed/w56S_PuyZH8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>YOUR INFOR EAM TOOLKIT:</h2>
<p><a href="https://industrialtalk.com/wp-admin/infor-eam-information-request/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/07/Down-Load-Darrell-Graphics.png" height="538" width="1024"></a></p>
<p><strong>Click on the InforEAM Toolkit picture above and receive the following “Must Have” EAM reports:</strong></p>
<ol>
<li>7 Steps for implementing reliability-based maintenance</li>
<li>10 steps toward a paperless operation with mobile EAM checklist</li>
<li>Asset intensive industries, finding the straightest path to the cloud</li>
<li>EAM vs CMMS, don't get fooled</li>
<li>Infor EAM Brochure</li>
<li>Infor EAM Overview</li>
<li>9 fleet management challenges and how to resolve</li>
</ol>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
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<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
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<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
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<h2>Industrial Academy (One Month Free Access and One Free Licence for Future Industrial Leader):</h2>
<h2><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></h2>
<h2>More InforEAM Related Podcasts Below:</h2>
<p><a href="https://industrialtalk.com/infoream/" target="_blank" rel="noopener">https://industrialtalk.com/infoream/</a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="229" width="147"></p>
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<p>&nbsp;</p>
<h2>PODCAST TRANSCRIPTION:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>Maintenance, InforEAM, Marty Osborn, Advoco, implementations, IoT, IIoT, trusted advisor, organization, conversation, listeners, culture, success, trust, Osborn, team, talk, matter, understand</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. All right, welcome to the industrial talk podcast, absolute honor that you have joined. This podcast is a celebration of you. This is this is where industry professionals come in talk. That's what this is about. And we feature the women and men of industry and the women of men in manufacturing of women or men of technology, and everything in between. Because you're bold, you're brave, you dare greatly innovate, boy, do you innovate. You're not just changing the world, you're changing the lives of individuals in the world. You're saying to yourself, Scott, Hey, who's on the hot seat? Marty Osborn? That's right. He's the president of Advoco. And bear and InforEAM partner. And they excel at implementations and he's going to start sharing the secrets because we're going to be talking about the five enemies of success. Let's get cracking.</p>
<p>01:18</p>
<p>Know what a Advoco means? No one asked him. It means trusted advisor. I think that's pretty cool. And they are man, they they know exactly what they're doing when it comes to EAM implementations. They know when maintenance matters. In an organization, you just can't, it just can't wing these things. Man, you've got to have an organization that is committed to maintenance and doing it right and leveraging technology to create a business of resiliency. So</p>
<p>01:49</p>
<p>I had this epiphany. And I don't even know how to spell epiphany but I know that it's a word and it's like a light bulb</p>
<p>01:56</p>
<p>going off in your head. And it revolves around the InforEAM platform and I've had hours and hours and hours of conversation about Industry4.0 and everything that goes into that hour, they're talking about Industry5.0, but I have all that Information in my head, there has to be an enterprise system to truly facilitate a successful industry4.0 initiative. And that's what, that's what in for em brings to the table. And that's what companies like Advoco, they develop and deploy. Because the reality, let's just, we always talk about collaborating, we always talk about innovation, we don't always talk about education. And you know, you can do that right now. In fact, do it. But the the reality for a business who truly is, is</p>
<p>02:52</p>
<p>resilient going forward is that you're leveraging technology, you have a culture that is committed to really sound principles such as maintenance and and the principles around it. So that God, if God forbid, we have another two fingered, you know, COVID punched in the head, you're ready, because you've got the technology, you've got the the culture, you've got the people in place that knows how to really, truly keep that business rolling, and be able to be nimble, when things like that take place. That's that's the reality of it. And that's what we're talking about. Because I I'm all about, you know, IoT devices. Absolutely. I'm all about edge. I'm all about, you know, cloud, I'm all about all this stuff, this AI ml, all of the things that that 5g, boom, right around the corner right there, right now, things are happening. So there's a lot of technology, a lot of innovation going on out there and you need a system, you need an enterprise system to be able to handle all of that, in a way that makes sense. Not something clunky, not something difficult to manage. But something that's nimble. InforEAM is that particular product and partners like Advoco, and team Advoco and Marty Osborn. They'll make you a success. And I'll have all the contact Information for Marty because you're going to be dazzled by him. Alright, let's get on with the interview. Marty Osborn President of Advoco and team Advoco and we're talking about the five enemies of success now I'm not gonna I mean, I've got it right here. So you're gonna have to, you know, grab a piece of paper and pencil and write it down or push pause, and you got to get this stuff down because he is dropping some wisdom. He's he's got some sage happening here with the with all of these points. So enjoy the conversation with Marty Osborn. Marty Osborn, welcome to the Industrial Talk podcast. Absolute. I mean, I'm telling you listeners out there. You're in for a treat. A very good surprise here. He's one of my favorites. How about that for an intro, Marty. Wow. That's it</p>
<p>05:00</p>
<p>Gotta set the bar a little too high, man. Well, it's not very high when it comes to me my friend. Absolutely. And I really appreciate it. I really appreciate you finding time in your busy schedule because it is a busy time for you and your company and, and and team Advoco. Now, before we get into the interview and getting into the meat of the conversation, give us a little 411 on who Marty is and why you're such an incredible professional and do not and do not mention Clemson.</p>
<p>05:24</p>
<p>I just did well, yeah, you know, I guess Scott, we go back and forth. Because we're both tigers. You're just happened to be the wrong tiger. Yeah, it's been a rough year for the old LSU fan. Yeah, yeah, it's been but but hey, thanks for having me novel. I always enjoy our conversations, because then they're pretty lively, as you said, We'd like to riff off each other. But yeah, again, Marty, I was born and I'm the president and one of the partners that had Volvo. And again, at Volvo in Latin means to call in a trusted advisor. And so that's always been been our mantra with our clients or teams is how do we become their trusted advisor? When we're implementing? In for EA? Yeah. And that's, it's kind of a unique business, because that's all we do. So we don't do Maximo we don't do Oracle, we don't do SAP, we are in for em. And, you know, I think the reason we do it is like to say we know how the movie ends. And that's kind of our, our mantra, and how do we help our clients get the most out of their software and hopefully reach their true potential? Yeah, and the InforEAM product is very, and for listeners out there, EA N stands for enterprise asset management, it is an enterprise solution that allows you to truly get visibility into your asset base, if you're a manufacturer, if you're whatever industry, boom, this is an enterprise system that is both flexible, powerful, and constantly improves, it's amazing. And then you get people like at Volvo companies like a vocal people like Marty, who just met excel at that capabilities. Now. We're gonna have to touch upon a subject matter that is really important to me. And and, and I know that we've had this conversation offline, and listeners out there take a paper to pencil or whatever, computer and keyboard I don't care, take notes on this particular conversation, because we know as well as I do, there's there's certain times when, when</p>
<p>07:22</p>
<p>maintenance succeeds, and maintenance doesn't succeed. And I'm interested in is like, when does like maintenance matter? Like me as a company? When when do I embrace maintenance? And I think it's a great thing. When does maintenance matter? Yeah, yeah, I think it's I mean, it's funny as we've, we've spent a lot of time I mean, Volvo's been 13 years, we've probably believe it or not have done almost 500 implementations and so it Yeah, yeah, yeah, yeah, we get quite a few over the past. Yeah. 13 years believe we went back and started counting and, you know, you start to look at, you know, a challenge kind of in front of us is how do we help our clients, right, live up to that true potential, and, you know, to deliver that results. And so as we started kind of digging into this,</p>
<p>08:19</p>
<p>we just really kind of came up with that theme is when maintenance matters, that seemed to be the differentiator. And Scott, you know, I mean, we get in the purchasing world, right? There's requirements gathering, there's, there's RFPs, and there's demos, and there's all these things that try to help you build success, yet, no matter how much time they spend on it, I mean, there's statistics out there that over 50% of em projects either fail or fail to hit the mark. And so it kind of drives at us and saying, How can we, again, be better than that? Yeah, and you know, as well as I do, I've been at a number of facilities and a number of places around the world and all that good stuff. And, and if I ever have a conversation with the maintenance team, yeah, they'll say maintenance matters, but they still have issues with maintenance. Yeah. And that's, that, to me is an interesting what, what, what looks like I have what looks like for me in in the world of business in the world of maintenance, that I demonstrate what matters, it matters to me. How do I demonstrate that? Yeah, well, it's a it's a great question. And, you know, it's funny is one of the things we always say is, companies can't meet their goals, right, or their objectives if they don't have safe reliable equipment. Right. If that truck doesn't deliver the chips or deliver the Pepsi's or that machine doesn't cut the beef or whatever it's trying to do. We can never meet our goals. And so what we find is from a maintenance side is</p>
<p>10:00</p>
<p>Does that make it matter? And so I think you start to dig in. And what we looked at is, you know, in the organization getting people involved in so we actually came up with something we call the five enemies of success, right? So, you know, maintenance matters when you go through these five enemies, or these sort of five checklists. And I think they kind of help you distinguish what you need to do to be successful. So this is interesting, because you'll have this conversation with, when you sit down with a client, right, you still they're walking away, they're sort of saying the right terms, but you still have to determine you and your organization have to determine if maintenance truly matter, because it is, it hinges upon your success, the success of the implementation, and as well as your client success, which is the ultimate</p>
<p>10:53</p>
<p>goal is to help them succeed in whatever they're trying to accomplish. So these are the questions you would ask them. Yeah, so these are things I think, kind of boiled down that, that we see kept companies from reading, you know, meeting that overall objective, and, you know, it's gonna be silly, but number one is very simple. But does your product have a name or an identity? I don't understand that. Now. Do you think that that is the case? Come on, believe it or not, I mean, we name our dogs, our cars, our boats, our, our,</p>
<p>11:27</p>
<p>you know, everything around us, but we don't really name our projects, right. And so what you kind of need is that rallying cry, so if maintenance matters, and it's funny about scale crack up, but if you walk around a plant, or an operation, you'll see a quality banner, you'll see a safety banner, you'll see a mission statement. When have you ever seen a maintenance banner?</p>
<p>11:55</p>
<p>The banner I always saw was that one that had that cheesy mirror saved guesses on you. Yeah, and and so what we started to do is we looked at what the clients is, how do we name that property, give it an acronym that gives maintenance of purpose, something that they can rally around. And so as an example, and I'm wearing my shirt right now, but it's pride, right? We love pride, maintenance. And pride stands for people really interested in delivering excellence. And so, as we start this project, and you go to do your em project, it just can't be while we put a piece of software, you know, it does fall flat when you put it that way. It's like, Yeah, we did an enterprise. So what is that, man? Nevermind, I gotta go eat a sandwich. Yeah, well, we have a kickoff meeting. And there's no rallying cry, there's nothing there. And so right at the beginning, every project is we like to name it. And so pride maintenance is a name we use quite often. And we actually will create a banner. And when we go live, everybody signs in and says, We're committed to this, not not only the VP of manufacturing, the CFO, we've had presidents all the way down, which tells them maintenance matters that this is important in the process. So to us, just simply step number one is name your project. And the best graphic ever saw was a banner they put over the maintenance store and said pride starts here. Right and interesting here. And what I what I said, it's because many of these challenges always occur, you got to get that executive to buy in at executive to say, Yeah, I want to sponsor support, do everything I can and, and be at the forefront of my thinking. And given the fact that you're your name of the project, you're, you're creating a buzz around it. Like it's like internal marketing, you're creating a buzz around that, that that project and getting that President getting that BP getting that executive to sign off, that sort of in essence says you're part of this, so don't let us down. Yep. Yeah, like I said, we got up, we kind of poke it does maintenance matter, doesn't really matter, we'll poke you, but we'll look around where is that banner? Whereas because again, maintenance, you know, they've always kind of feel like are they invited to the table, that kind of stuff. So to me, just number one is do your projects have names? Do the your maintenance team have an identity? And when they do, right, that pride exudes in everything that they do, and that's what we want. Number one name that name, your projects, sound, Game Show, name and name and so, this one again, and these are all kind of basic stuff, but number two is other right people involved, you know, right from the get go, who's on your team, right, who is involved in, in the project, you know, do we have representation from the asset management group from the AMA</p>
<p>15:00</p>
<p>Roll group from the purchasing group, you know, from the IT group like, we believe that there's five kind of key stakeholders from asset management to the work order groups to MRO, purchasing, and it. And when all five are represented, and they're on that team, and they're part of this, then that's when the magic happens. And again, you will always see that battle, either see a maintenance team, or we'll see an IT team. But do they really, are they coordinated? Yeah, and you're right about that. And I've seen it all too many times where it's, it's, then all of a sudden, it just sort of evolves into an IT project. And then it's shoved down the throat of the people in the field, and then nobody likes it, and everybody in it. And then all of a sudden, it just sort of implodes, because we weren't a part of the process. But that's, that starts with your number one, if I give it a name, if I get real executives, leadership, then I'm going to me executive person, will then make sure that I have the right team in place representing the organizations that have a vested interest in the success of this implementation. Yeah, I was I always chuckle because we, we always talk about change management getting, like the users the change, and it's not the users, it's usually the leadership team that needs to change. But they got to believe that this is important, and that this is mission critical, and that they can't reach any of those company goals, stock price, anything else without it. And so, yeah, getting everybody involved. And it's not just this maintenance project, like let's tuck it away, let me let me sort of point this out. So you're going down this road, you're sitting around, you got a bunch of people in a conference room or whatever, you're, you're choking on some sandwiches, whatever it might be. And when does your little red flag go up? And you're saying, Hey, guys, hey, I'm just telling you right now, I think we have a gap here on the team, we don't have the right people, we're missing x. And make sure that at that moment, you're making sure that everybody's buying in, but you got to get that team, if you don't have the right team, you're gonna fall apart. Do you ever just step in and say, guys, this ain't gonna work? Oh, absolutely. And I think it's right from the get go, we'll start to even look at who is represented who's not because we also know if the CFO or the VP of Ops, um, somebody asked me, and this is kind of funny, but how do you guarantee your project I said, I can guarantee ROI in every project. And it's easy, right? I just take it out of your budget.</p>
<p>17:33</p>
<p>Right? You just take the money out of the budget, but what that does is everybody wants a project. And the minute I say, we're gonna take the money out of your budget, then we're like, whoa, wait a minute, right. Right. Now we get to the crux, right? Now the VP is really saying, or the maintenance team is does this matter? If you're saying I'm gonna have a return on investment of x? Are you willing to give it back? Because savings only occurs? If I don't spend it right? What did I say the easiest way to double your money is take it out, fold it in half and stick it back in your pocket.</p>
<p>18:11</p>
<p>And so I think that when maintenance matters, again, we look at the ROI. Yeah, we look at our budgets, and if whatever our project is, it has to pay for itself. And so with the right people, those become the right conversation. Yeah, and I think you're spot on on that. And I think that just the principles behind it. Now in for em, what you're trying to do, you're trying to create greater insights to keep that asset up and running, producing whatever you're producing, bottom line value, all of that stuff is real important. And being able to</p>
<p>18:45</p>
<p>strategically pull assets out and do the maintenance on them at the right time, that minimizes the impact to the overall organization and that those things is key, and you can't help but have real return on that investment. All right.</p>
<p>19:00</p>
<p>So, you know, I think number three is it's simple is that you put the how, in front of the why.</p>
<p>19:09</p>
<p>And you got to think about this is how how, how, how right, how are we going to do this? What are the features? What are the requirements? How, when in actuality does everybody in the organization know the why why are we doing this? Right? You're saying put the how in front of the why or we'll do the live sorry, put the Y in Okay, you know, yeah, you know, what the why in front of the house? Yeah. Okay. Yeah.</p>
<p>19:37</p>
<p>I just ordered the hell out of you. Right. Just that in there. I'm going with it that makes no sense. I guess it's you put the house in front of the why that's when you fail, but why needs to come there. But yeah, it's Yeah, yeah. And it's we get so caught up in the how right and the detail and that's maybe the engineer in us, it's maybe the technical side, but it's back to you.</p>
<p>20:00</p>
<p>Number one is when we name a project, it's tied to the why it becomes that rallying cry, and we understand is, are we trying to drive greater? You know, output? Are we trying to create greater efficiencies that we trying to, you know, reduce the cost or visibility? And, you know, it's, um, a lot of times it's amazing again, we go through these RFP processes, and they're just how, how, how, and never right. How are you doing? Why, why? Yeah, and it's interesting, because</p>
<p>20:33</p>
<p>you're spot on. There are many all of the conversations. It's not that it's, he better understand the why you're deploying a system like this, then you can say, yeah, we're all bought in on the Y, because the Y does, you know, that's Yeah, thumbs up on the Y. And then you can go and venture into, well, we got the Y. Let's figure out the how. And I think that that's your right. I mean, I've been on so many projects, how do you do that? How do you do it? I want to know why. Yeah, how do you create a work? Or how do you do this? How do you do that? Right?</p>
<p>21:06</p>
<p>are you what are you really trying to you're trying to build a more reliable operation? Right? Are you trying to streamline the way we pass things? You know, around? Are we trying to get better planning better scheduling better? You know, again, we're in a very interesting time, when equipment and technology right equipment is getting so automated, you know, getting so technical? And again, is is it tied them? Well? How do we fix this stuff? Where do we find manuals? Where do we get this, this detail? So yeah, I think it's really, yeah, and I'm telling you, right now, if the system is configured, if the system is configured to your why, right, and you're trying to be more efficient at the ability to be able to gain insight, collect Information. And and, you know, the old way, hopefully, the old way is that you're wasting a lot of time trying to find those documents, wasting a lot of time doing what do you need to you think you need to do when a system can make you more efficient? I mean, it's it's imperative that you have to understand that Why? Yeah. Am I talking people in culture right now? Just FYI. I mean, it's shocking, right?</p>
<p>22:18</p>
<p>But for some reason, we get into software, and we follow this manual that just goes back to 250 requirements. Yeah. And half the time, we'll look at a requirement and say, why is this important? Right? I don't know. We just</p>
<p>22:36</p>
<p>have that conversation. Why is this? And people are going? Well, well, it was. It's a and they just stuttered and stammered through the whole thing. And it's like, yeah, you don't need it. Right. And again, it's just back to that rallying cry when, when people know the why. Right, the maintenance team becomes more engaged, right? They become more a part of the organization. And it really ties things together. And so yeah, we love that conversation. And so that's number three. Number four, again, and this one, we see it and again, it's tied back to I think these all are intertwined is there's just a lack of bias. Right. And, and it's, it's weird, but I always use the example and you'll laugh as we started rolling out like mobile. In the technician goes all this is too hard. And the people are like, the leadership's like we can't do it. The mechanic says it's gonna take too long. And I use the example of the ATM machine. If I asked a bank president, what do you thinks of an ATM machine? What's he gonna say?</p>
<p>23:39</p>
<p>That's it. It's it's a great thing.</p>
<p>23:44</p>
<p>It adds the productivity and I think it's a great.</p>
<p>23:49</p>
<p>I use it because I don't want to talk to anybody. And it's a fantastic thing for me. Yeah, it's great. But you look at a bank, President bank manager, why do they like that technology, right, and let them serve their customers quicker. It allows them to process things more. If I ask a customer like yourself, and you think about it, what do you think of atm? Right? I have access to my money. I don't have to talk to anybody. I can deposit checks midnight or six in the morning, right? whatever I want. Yeah. But if I asked a bank teller, what do they think of ATMs? What are they gonna say?</p>
<p>24:24</p>
<p>No, they don't like it because it's their job, I guess. Right? So their bias comes in. And at first they're like, Oh, it's going to take my job. So Oh, it's too complicated. It's, you know, customers are gonna have problems and all this stuff. And the irony is there are more bank tellers today than there were 10 years ago, even with a deli. But what happens to be well, they will you see more and more smaller banks out there, but what does the teller become? They become more customer service, right. And as you come more deal with the problems and I think when we get into</p>
<p>25:00</p>
<p>The technicians by providing them the tools, it's not taking their job. It's just making them more customer service to the assets and that kind of stuff. And so I think, you know, when we talk about buy in, I think we can talk about it from the organization, and that they have to understand and I, Seth Godin has a great line says in search of familiarity, yeah, we we go to work to be familiar, we drive the same way we go to the same office, when I go to church, I sit in the same Pew on the same side, right? It's, you know, it's in search of familiarity. And so when we go to roll technology out, people will use code words like, well, this is not user friendly, this is going to take too long. You know, when in reality, what they're just saying is, I don't understand, I feel kind of dumb, you just need to teach me and so that whole buy in needs to understand that there's going to be challenges, people are involved in that when we're sold on the why we're sold on the tool, then it's going to be great, but so many projects fail, because they'll pull the plug or Yeah, you don't have to do that. Or, you know, it's not important we close our work orders out or, you know, it's not odd that I got 1000 work orders in backlog. But see, here's the deal. If I'm following your process, if I'm following the enemies of success, and and I, I get I named my project, right, and I get people to sign a banner, and there's a lot of lot of fanfare, that internal marketing, and if I, I, I have some sort of get the right people, right, that conversations happening, I shouldn't have a problem with lack of bias. Right? I should, that should not even be a part because I've done my part, I understand my why I've got the right people involved. And I've made my project. Yeah. And it's funny, because we've actually got to the point where we were struggling on the implementation. And the senior leadership was struggling, and we reminded them of the banner.</p>
<p>27:04</p>
<p>Right? How do you get the number four, you remember number one, and it's amazing once people signed in, early on, we got that initial signature, and then there should be the buy in. But again, every day, right? There's just forces that are always against us, there's people that are gonna challenge and, and we just have to keep remembering that. And it's interesting when you go to a meeting, and everybody nods their head and doesn't say a word will actually walk away and say that was the worst meeting we ever had. Because we have a thing you've got to weigh in, to buy in. So if you don't worry, you don't challenge if you you know, think about anything that you really care about. You always weigh in, right, wrong or indifferent. You might say, Hey, this is too many steps, or we have a four step approval process. We're never going to do that. Right? Right, that tells me you're bought in just by the fact that you brought that up. And now we can deal with it. But if you just sit in a meeting and like, right, the worst scenario is you walk away, this will never work, but you don't speak up, then typically you don't really interesting because I feel the same way. But I've never used it in such a way that says weigh in is buying because I if I'm not getting people peppering me with questions, like Hey, what about this? What about that? I know that then I'm not doing my job. I'm not creating interest. I don't know what I'm not doing it. Yeah. And it always bothered me. He's like, you guys don't have anything to say. They all just smiled and</p>
<p>28:41</p>
<p>I think this is the greatest since you know, greatest thing since</p>
<p>28:46</p>
<p>then. That's a pearl with that sage advice right there the listeners out there. You get it? Nobody weighing in. nobody's buying in baby. They're going back to their where their cubicle. Business as usual. Yeah. Five. All right, number five. And this is the, you know, the, the one I think brings it home, but I but and this one's the hardest one is you have to have a culture, you know, or if you have a culture of culture of distrust, then that becomes an enemy. Right? If teams are fighting each other if teams don't believe that people in the same room have their own best interest. Yeah, then it will fall down and, and trust is one of the hardest things in the world, right? Trust is and I say it's not a bank account, like you can't, you can't build it and you know, it's simple Golden Rule, right? Treat others you want to be treated, but I watch organizations and they just go at each other. Right? They attack each other. And, you know, we have to the operations has to have a trusting relationship with the maintenance team. That's going to get it done that will do it properly. And quite frankly, maintenance teams and it's why we</p>
<p>30:00</p>
<p>Love the word pride is maintenance teams will talk about well, nobody you know, trust us, they don't you know, they give us the equipment, it's broke, they'll give us all your excuses. But have you earned that trust? Have you done the things that makes production? say, Yes, I can give it to you, you'll give it back to me in the right, in better order and on time. You know, it's interesting when you bring up culture, right? I mean, it's just, that is like, an iceberg, right? You can see some of the things but boy, there's a lot of stuff underneath that water that iceberg. And</p>
<p>30:34</p>
<p>I find, sometimes, if you have a culture that doesn't trust, Mistress doesn't whatever.</p>
<p>30:42</p>
<p>Everybody's trying to protect their Little Kingdom. Everybody's concerned about, quote, making a mistake. And you always have to, you have to remove some of that. Because people are not going to put themselves out there. If that culture is one that pounds people over the head for making a mistake on. Oh, you know, I'm not going</p>
<p>31:04</p>
<p>to head down low because I don't want that to finger death punch on my head. And that's sad. Because the fear of failure, the fear of making mistakes, the fear of being pointed out, whatever you want to call, it</p>
<p>31:18</p>
<p>really impedes the opportunity of success. It just does. And I always get down to the point, Marty, is anybody gonna die? No, just try it out. Make it safe, of course. But yeah, but that that you're absolutely right, that culture is is God. And it'll it'll, I would imagine, correct me if I'm wrong, it sort of swings. It's like, yeah. Oh, yeah.</p>
<p>31:44</p>
<p>You know, and, well, there's a pyramid that that's explained. There's a book called The advantage by Patrick lencioni. And it's probably one of the best things around trust. Is that at the bottom, when you start with trust, the next layer is how do you handle conflicts? Right? And it kind of goes back to weighing in the bias, right? A lot of people won't weigh in. Because they're afraid, right? Of repercussions under the trust side. And so healthy organizations always Trump the smart organizations, right? You can have a bunch of smart people. But if they don't have trust, and they can't deal with conflict, right, they can't say, hey, yeah, I screwed up, or Yeah, that was a mistake, or can we do it when you have that conflict? And if you can have open dialogue, open conflict, then you can start to get to commitments, right. And the next, once you get commitments, that then goes to accountability, which goes to results. But trust always is at that conflict level. And if you think about it with your best friend and think somebody said, you know, they're a true friend when they still like you, and they know who you are. Right?</p>
<p>33:01</p>
<p>Thank God or you could just be me. And I have just friends that are virtual, and then I shut them down. And yeah, and I go to the ATM because I don't want to talk to anybody. Yeah, so trust is, and it's a two way street. And it's huge. And so I think that's why it's number five. And it's kind of the last one that is the hardest it has me is if there's a culture of mistrust, if there's a culture and I hate to say of abuse and verbal abuse, yes, you know, then people are just going to shut down and you know, they're going to use words. It's not my job or though you words that, Oh, this is too many steps, or that they'll give you code words, that doesn't actually say, I don't want to do this, because nobody's going to look at it. Or, you know, nobody will matter. Or you want to put a maintenance system in and you never give me the equipment. So if you're never going to shut it down, and then it breaks down in the yellow, the maintenance team, well, does maintenance really matter? Or is it just it happens all the time? I guarantee you that fingers pointed, like why did that pump? Right? Right? It's a maintenance problem, right? And it's like it happens all the time. These are huge. I mean, as you start to dig into deep Okay, listeners, right, again, these are five enemies of success does Sure. Did you know people don't name a project? They just don't name it. There's no real personal element to it. Do you have the right people in place? A lot of people don't they just sort of run these projects. They there's good people who have spare time. And that ain't gonna work, right? It's just not gonna work.</p>
<p>34:34</p>
<p>Do you understand the why? First, as opposed to the house first. So don't rent the house first, do the why first, and then lack of buy in which just blows me away? After you go through one through three. I can't believe you have lack of buying but we are human beings. And we have different cultures. And then the last one, of course, culture of mistress that'll just keep on, man. You'll stub your toe on that one all the time, too. Yeah, yeah. I you know, I think when we</p>
<p>35:00</p>
<p>Bring it all together. You know, we always said there's nothing worse than fear and uncertainty, right. And as people get into these projects, you know, they have all these things. And so what we do and what we try to do with our customers, as I mentioned earlier by being in for an in for em only is we know, I only like to say we know how the movie is going to end. Like we know the code, we know the words. And when we do that, it helps us understand where we are, and hopefully we can take us through that process. And again, sometimes people are looking for Well, do you have planners? Do you have schedulers? Do you have this? Do you have a clean start? I mean, they're all important things. But without these five, the rest of the stuff? Yeah.</p>
<p>35:48</p>
<p>And I'll just sort of throw this out there is 500 plus implementations. You got some street cred out there when it comes to these bad boys. That's pretty serious stuff. Yeah, because you've seen it all. I guarantee you, you've seen it all. And then some guy, well, every day you get amazed and look even even now with COVID. Right? Yeah, you know, there's a thing we always say, the rent is due every day. So things always are changing. And you know, how we evolved. But even in today's world with zoom with the tools, you can still follow these things. And in some cases, like we have a rule, we always have our cameras on at Volvo. Always, because it's the respect that I think we need. And when we get into these projects,</p>
<p>36:36</p>
<p>there is a level of intimacy that in some cases, you can get in zoom that you can't get. Right. Yeah. But but but but if I'm looking at you, yes, you're looking at me, I'm looking at you and you can't Don't look away. I could see that. But it's it's the ones that are silent off of the back that you can't see. Yeah, that to me, I can, I can see you now. And I can sit there and chirp at you. And you better be ruining my face. And are you active out there on LinkedIn? I am. I am. So yep. Marty Osborn and, you know, again, I publish a weekly blog called Marty's minute on leadership. And, you know, these are just one minute stories about things. I've read things I've seen her that I can share with you. So yeah, www Marty's minute calm. And it's my favorite thing to publish each and every week. And, by the way, I'll share with you one story and I wrote something that's and I heard this through somebody that said, If you weren't afraid, what would you do? Right? It's kind of a great article. Right? It's a question and it talked about a guy who came home. He was struggling, got laid off from his job despondent and somebody looked at him and said, If you weren't afraid, what would you do? And he said, I'd go back and get my degree, went back, got a two year it degree and then had the career, you know, and how great it was, but I was doing an interview with Tammy Riley, who's the reliability head of</p>
<p>38:12</p>
<p>em at Starbucks. Yeah. Super person. And I asked her that she's landed on aircraft carriers. Yes. I mean, holy crap. You know, our mom asked her when she was 18. And said, said, Tammy, if you weren't afraid, what would you do? I mean, what a great super your mom to ask you that question. And she said, I want to land planes on aircraft carriers, like, Okay. And guess what? That's what she did. And so,</p>
<p>38:41</p>
<p>yeah, I think it just kind of ties all this stuff back together as, as, as teams as people, you know, ask yourself, if you're not afraid, what would you do?</p>
<p>38:53</p>
<p>I'm writing that down. Because I like that. And it does it. It makes you sort of go, you perk up. You're like, yeah, that's an interesting question. I might have to think through it. I don't even know what I I would probably do podcasts if I wasn't afraid.</p>
<p>39:11</p>
<p>All right, reach out to mark.</p>
<p>39:14</p>
<p>You're awesome. Again, awesome stuff. Okay, everything. listeners out there, you know, you're not going to go away because we're going to wrap it up on the other side. We're going to have that link to Marty's minutes. Absolutely. Because you must connect there. Marty, you were absolutely wonderful. lead vocals a great company. And I didn't know it meant trusted advisor. Yeah, call it a trusted advisor. And that's, you know, our goal is each and every day is how do we earn that title? And, to me the greatest compliment we can get as somebody says that we were their trusted advisor and that's that's what we strive for. It'd be tough working for it. Okay. You know why? Because you never, never you never let up. Like I couldn't. I couldn't even relax. Here it comes and goes, Marty, man, I better look like I'm busy.</p>
<p>40:00</p>
<p>Alright guys, thank you listeners. Hang tight, we will be right back. You're listening to the industrial talk Podcast Network.</p>
<p>40:15</p>
<p>All right. Two words. Marty Osborn put that down on your book right now right now and reach out to him. So you go out to the stack card on LinkedIn, boom, Marty Osborn, maybe a few more Marty Osborn's out there, put a comma Advoco ad v. o, CO. And you'll find him. And boy, you'll talk about a wealth of knowledge, Polish Nike. He's amazing. So I'm going to have all that contact Information out on industrial talk.com. Of course, you'd have to, and and definitely remember, five points, those five enemies of success. Don't do it. Anyway. As always, let's be bold. Let's be brave, let's dare greatly. Let's be committed to changing the world. That's what we're all about. And then that second little effort, find people who are bold, brave and daring greatly, you will not be disappointed. And you guys are just going hand in hand going forward to changing the world. That's what we're all about here on the industrial talk podcast because it is a celebration of you. Take care, we're gonna have another great conversation right around the corner. So be safe. We'll talk later</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/marty-osborn-with-advoco-infoream-partner-talks-about-when-maintenance-matters/">Mr. Marty Osborn with Advoco an InforEAM Partner talks about When Maintenance Matters</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Xcelerate20 Features Kevin Clark with Fluke Reliability and the need for Digitalizing Condition Monitoring</title>
		<link>https://industrialtalk.com/episodes/xcelerate20-features-kevin-clark-with-fluke-reliability-and-the-need-for-digitalizing-condition-monitoring/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 23 Oct 2020 15:00:00 +0000</pubDate>
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					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking about the virtual event of the year- Fluke Reliability’s Xcelerate20!  Home to 3 powerful iconic brands – Pruftechnik, eMaint, Fluke Connect and Accelix. (that right-the guys with the black and yellow tools are FAR more than just hardware!)  Join forward-thinking maintenance &#38; reliability pros as they gather, learn,  get inspired and become resilient.  On air we are speaking Kevin Clark, Vice President - Accelix at Fluke Reliability about "Digitalizing Condition Monitoring as the Basis of ALL Predictive Programs". </p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/xcelerate20-features-kevin-clark-with-fluke-reliability-and-the-need-for-digitalizing-condition-monitoring/">Xcelerate20 Features Kevin Clark with Fluke Reliability and the need for Digitalizing Condition Monitoring</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Xcelerate20 Features Klaus Blache with The University of Tennessee and Need for Resilience in Implementation</title>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 20 Oct 2020 15:00:00 +0000</pubDate>
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					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking about the virtual event of the year- Fluke Reliability’s Xcelerate20!  Home to 3 powerful iconic brands – Pruftechnik, eMaint, Fluke Connect and Accelix. (that right-the guys with the black and yellow tools are FAR more than just hardware!)  Join forward-thinking maintenance &#38; reliability pros as they gather, learn,  get inspired and become resilient.  On air we are speaking Klaus Blache, Director - Reliability &#38; Maintainability Center and Professor - College of Engineering at the University of Tennessee about "Why Resilience is Needed in Technology Implementation for Success". </p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/xcelerate20-features-klaus-blache-with-the-university-of-tennessee-and-need-for-resilience-in-implementation/">Xcelerate20 Features Klaus Blache with The University of Tennessee and Need for Resilience in Implementation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Sa&#8217;d Kanan with Hitachi Vantara talks Digital Insights and Trends in Manufacturing</title>
		<link>https://industrialtalk.com/episodes/sad-kanan-with-hitachi-vantara-talks-manufacturing-and-need-for-innovation-for-future-success/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 19 Oct 2020 15:00:00 +0000</pubDate>
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					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Sa'd Kanan, Senior Vice President - Global Lead Automotive at Hitachi Vantara about "A Real and Candid Conversation on Digital Insights and Trends Happening In Manufacturing".  Get the answers to your "Digital Manufacturing Journey" questions along with Sa'd unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/sad-kanan-with-hitachi-vantara-talks-manufacturing-and-need-for-innovation-for-future-success/">Mr. Sa&#8217;d Kanan with Hitachi Vantara talks Digital Insights and Trends in Manufacturing</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/sad-kanan-with-hitachi-vantara-talks-manufacturing-and-need-for-innovation-for-future-success/">Mr. Sa&#8217;d Kanan with Hitachi Vantara talks Digital Insights and Trends in Manufacturing</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Clay Bush with Stratum Consulting Partners an InforEAM Partner talks about Asset Lifecycle Management</title>
		<link>https://industrialtalk.com/episodes/clay-bush-stratum-consulting-partners-an-infoream-partner-talks-about-asset-lifecycle-management/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 16 Oct 2020 15:00:00 +0000</pubDate>
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					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Clay Bush, President of Stratum Consulting Partners and Infor EAM Solutions Partner about "Infor's Cloudsuite EAM solution for Asset Lifecycle Management". Get the answers to your EAM questions along with Clay's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/clay-bush-stratum-consulting-partners-an-infoream-partner-talks-about-asset-lifecycle-management/">Mr. Clay Bush with Stratum Consulting Partners an InforEAM Partner talks about Asset Lifecycle Management</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/225ff9a9-663c-4869-aae0-970ec1816509"></iframe></div><p>In this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Clay Bush</strong>, President of Stratum Consulting Partners and Infor EAM Solutions Partner<strong>&nbsp;</strong>about <strong>&#8220;Infor's Cloudsuite EAM solution for Asset Lifecycle Management&#8221;</strong>. Get the answers to your EAM questions along with Clay's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Clay and the wonderful team at Stratum Consulting Partners </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>CLAY BUSH'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/clay-bush-642a68/" target="_blank" rel="noopener">https://www.linkedin.com/in/clay-bush-642a68/</a></p>
<p><strong>Stratum Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/stratumcp/" target="_blank" rel="noopener">https://www.linkedin.com/company/stratumcp/</a></p>
<p><strong>Stratum Website:</strong> <a href="https://www.stratumcp.com/" target="_blank" rel="noopener">https://www.stratumcp.com/</a></p>
<p>Download CloudSuite EAM Diagram:&nbsp;<a href="https://industrialtalk.com/wp-content/uploads/2020/10/EAM-Asset-Lifecycle-Management-v2-Concept-map-1-002.png" target="_blank" rel="noopener">DOWNLOAD HERE!</a></p>
<p><strong>Company LinkedIn:</strong>&nbsp;<a href="https://www.linkedin.com/company/infor/" target="_blank" rel="noopener">https://www.linkedin.com/company/infor/</a></p>
<p><strong>Company Facebook:</strong>&nbsp;<a href="https://www.facebook.com/infor/" target="_blank" rel="noopener">https://www.facebook.com/infor/</a></p>
<p><strong>Twitter</strong>:&nbsp;<a href="https://twitter.com/infor" target="_blank" rel="noopener">https://twitter.com/infor</a></p>
<p><strong>Company Website:</strong> <a href="https://www.infor.com/" target="_blank" rel="noopener">https://www.infor.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Clay Bush with Stratum Consulting Partners an InforEAM Partner talks Asset Lifecycle Management" width="500" height="281" src="https://www.youtube.com/embed/WnpTNefk9-c?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>YOUR INFOR EAM TOOLKIT:</h2>
<p><a href="https://industrialtalk.com/wp-admin/infor-eam-information-request/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/07/Down-Load-Darrell-Graphics.png" height="538" width="1024"></a></p>
<p><strong>Click on the InforEAM Toolkit picture above and receive the following “Must Have” EAM reports:</strong></p>
<ol>
<li>7 Steps for implementing reliability-based maintenance</li>
<li>10 steps toward a paperless operation with mobile EAM checklist</li>
<li>Asset intensive industries, finding the straightest path to the cloud</li>
<li>EAM vs CMMS, don't get fooled</li>
<li>Infor EAM Brochure</li>
<li>Infor EAM Overview</li>
<li>9 fleet management challenges and how to resolve</li>
</ol>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access and One Free Licence for Future Industrial Leader):</h2>
<h2><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></h2>
<h2>More InforEAM Related Podcasts Below:</h2>
<p><a href="https://industrialtalk.com/infoream/" target="_blank" rel="noopener">https://industrialtalk.com/infoream/</a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="229" width="147"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>&nbsp;</p>
<h2>PODCAST TRANSCRIPTION:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>asset, people, equipment, ranking, diagram, system, Clay, platform, important, industrial, powerful, talk, industry, data, nonconformity, condition, planning, asset management, podcast, motor</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, welcome to the industrial talk, podcast, absolute honor and a joy that you have joined the industrial talk podcast. And it is here that we celebrate the women and men of manufacturing, the women or men of industry, because they are bold, they are brave, they dare greatly. They innovate, what do they innovate? They never stop innovating. That is so cool. And they're changing lives. And they're changing the world each and every day. Why not celebrate them? Thank you. Thank you, thank you for what you do. All right, in the hot seat, industrial talk Hot Seat today, we got a gentleman by the name of Clay Bush, President Stratum Consulting Partners, and they're a partner within for em, a heck of a system. heck of an enterprise Asset Management System. We're going to be talking a little bit about how you look at those assets from a risk ranking criticality and you name it. Alright, let's go.</p>
<p>01:19</p>
<p>Big time.</p>
<p>01:22</p>
<p>He's dude, he's great. And I'm just right off the bat right off the bat. It's podcasts. Don't get me wrong, podcast, podcast podcast. But Clay has a wonderful</p>
<p>01:36</p>
<p>diagram of what we cover in this particular podcast. And it's, you know, step by step by step by step. And it's clear, concise. So yeah, you're gonna listen to podcasts, it's all good. Listen to this podcast all fine and dandy. But I highly recommend that you also look at that video and that of the interview, because the diagrams really good now, say to yourself, Scott, I can't, I can't, I can't watch. I can't watch that video. And I'll say, okay, no big deal. Just go out to industrial talk.com we're gonna upload that particular document. And then you'll have it, and then you can refer to it.</p>
<p>02:18</p>
<p>Excellent, excellent document. Now, one of the things about asset management,</p>
<p>02:24</p>
<p>and the system that we're talking about in 4am, absolutely powerful, powerful system, a lot of flexibility. Chest capabilities galore, right. But what is really pretty cool about it is if you look at asset management,</p>
<p>02:42</p>
<p>from from the perspective of a doctor, right, these practitioners, these Asset Management practitioners want to keep that asset healthy. And they're going to be running tests, and they're going to look at data, and they're going to continue to just constantly look at that information, and to make sure that that asset is healthy. So if you look at it from that perspective, it's got tremendous value. And the people like Clay and others who are in this particular profession.</p>
<p>03:12</p>
<p>I mean, they're, they're doctors in asset management, and they're, and it's really pretty good. At this particular conversation, of course, just lays out step by step by step. And it makes complete sense. And you're just gonna is going to enjoy this conversation. Clay is fantastic, and his team at Stratum Consulting Partners, one of the best at deploying the infor em platform. Now, one last comment, before we get into that interview, right?</p>
<p>03:44</p>
<p>I'm going to continue to challenge you. Because we need you as not just, you know, we need you as a company, we need you as a professional, we need you to be engaged, we need you to be at your best. And and to do that I'm once again going to challenge you to collaborate with people, not just internally, not drinking from the same well, but externally as well. To be able to, you know, challenge some of your thoughts, you got to collaborate and find answers that are once again, the second one is, is innovation. So collaboration for innovative solutions, not just technology, but also just people right. And and I'm constantly learning about how to work with people better. And one of the challenges I have, of course, is I'm very driven. And sometimes that's a that's a challenge. So I've always got to work with and I've always got to be innovative, so collaborate, innovate, and educate. There's no reason the speed at which this this industry for Dotto, IoT, IoT AI and everything else in between</p>
<p>04:49</p>
<p>is moving at a feverish pitch. And many who are in the industry. God they publish out there right there. They've got information out there. You've got to stay current</p>
<p>05:00</p>
<p>You've got to stay current because it is changing fast. And it is something that is never ever, ever, ever going to go away. So it's important that you educate. And it's important that you do it with a sense of speed and tenacity. You can't give up, you can't get lazy. You can't just sort of go, Okay, well, whatever it's on there. Because back to the doctor analogy, right? You're not going to go to a doctor, if that doctor graduates from medical school, and then just sort of stops learning, right? But we all know that the the field of medicine, just like the field of manufacturing, the field of industry, the field of asset management, and everything else, constantly changes. And it's because of people like Clay and others are innovative. That's what it's about it is. So you're not going to go to a doctor that doesn't keep current and doesn't educate themselves. Educate yourself. Alright, Clay Bush, is in the hot seat, go out to a stack card. And I want you to type in Clay bush. And if there's multiple Clay bushes, which are probably as I want you to just sort of put a little comment in there type in Stratham. That's str at USM. And I guarantee you, you'll find them</p>
<p>06:13</p>
<p>great picture out there. No, no doubt about it. And you'll be impressed with his stack card, his depth of skills as not just with him, but but team Stratum. So</p>
<p>06:25</p>
<p>enjoy. Remember, it's going to be probably the majority of that video, got a diagram doesn't matter, because you're all committed to education. That's why this is going to do well. So enjoy the conversation.</p>
<p>06:38</p>
<p>All right, Clay, welcome to the industrial talk podcast. Again, it's an absolute honor that you have joined, and to share your absolute wisdom with the listeners of the industrial talk podcast. We're very happy that you're here we are good morning. Hey, good. To see you. Good to see you again. Yeah, good to be seen again. Absolutely. Especially in this whatever this next normal is new, normal, exactly whatever it is, but it is absolutely, it's you know, what's fascinating, is the fact that we can be able to have this conversation using technology and still sort of, you know, add value, add content, add information for people who are are listening, and truly want to learn and grow and all that good stuff. All right, let's level set real quick, let's give us a little background on who Clay is. And then we're going to proceed forward from there. And we're going to talk a little bit about infor cloud suite EA m product. So listeners, you're not going to want to miss this. And and and note itself, it's going to be a video. So we're gonna, we're gonna look at a diagram. So you're just gonna have to go out to industrial talk.com. Find the doggone video and look at what Clay is talking about their play. All right. Yeah. Thanks, guys. Sure. Broadcasting from Denver, Colorado today, and representing Stratham consulting says the company I founded back in 2003. So we are an in for Alliance partner, and we implement the infor em product line exclusively. So we're very narrowly focused and deeply skilled around that product line. So that's what we're here to talk to you about. Yeah, or Yeah, see, and I think. And as we dive, as I digress real quick, I think pre</p>
<p>08:18</p>
<p>pandemic pre virus, I think we were just sort of a little lazy, little distracted by maybe we're moving forward with business, that's all good. And but now we're in this particular post, whatever it looks like world we live in. And I think that to truly be a business of resilience, you're going to have to leverage technology, you're going to have to be innovative, because you never know if, if this will ever happen again. And you don't want to be in a position where you were when we were free. I think the conversations around technology and innovation are far more sharp and point to greater success. That's just me. Couldn't agree more. We're there just in the nick of time for COVID to hit for us. Yeah, manage all this stuff remotely. So yeah, absolutely. All right. listeners, we're gonna start talking a little bit about em, enterprise asset management in force, the company aim, and we're talking about a cloud sweet. So the data, this particular platform resides in the cloud, you don't see it, but it's up there. And it's powerful, it's nimble, it is, it's flexible for whatever product or business that you are in. So let's start with that. We're going to we're going to start shifting and sharing a diagram. And we're going to start talking a little bit about that. So if you are out there on video, we're going to go down this, okay, we've got a concept map, talk to us Clay about this particular map. The reason I put this map together is to try to demonstrate, of course, not all of the features inside of em because they're voluminous and they wouldn't, it would be a much larger diagram. But what's important to know about this diagram is that over the years, the platform has grown. Of course, it's grown</p>
<p>10:00</p>
<p>But it's grown to the point where you can really manage the assets lifecycle completely front to back. From the time that you purchase it, even when you're planning to purchase it all the way through to the point where you can estimate how long it's going to continue to live, and plan for its replacement well in advance of the need to do so. So you've got a complete set of tools. And in the past, some of these tools were really point systems that were outside of the ATM, but now the footprint of VA has grown. So it's kind of subsumed, a lot of those little point systems that used to be sold. And there's no longer need for that it's all in one platform. And I like it, because the conversations that I've been having, with many within the industrial space, the manufacturing space have been around how do we innovate? How do we leverage this digital journey? And what do we do because you can, you can quickly get disconnected. But em and the platform and the flexibility of this particular platform lends itself well with all of the technology and all of these enablers that, that companies are looking for to succeed. And and that's what makes, you're gonna have to put it someplace. And that's why this particular platform is so powerful. So let's start a little bit about agis asset registry them. And if you're not out there on video, we're talking left to right. Asset registry top is sort of a hierarchy, asset registry work management, long term Capital Planning, planning, and then sort of business analytics, modeling and so on that's at the top. So let's talk a little bit about asset registry play. Yeah, I think this is a timeline. And Scott, the asset registry has always been the foundation, a VM, that conceptually that hasn't changed. What has changed is the richness of the asset registry, the functionality around asset data that can be put into em has really grown. So yes, you still have the basic equipment master. But now you have, for example, the ability to add, you know, virtually unlimited fields, and content, rich media attachments, all that stuff,</p>
<p>12:10</p>
<p>you have looking at the bottom, you have now the ability to spatially visualize your assets, whether that's in a 3d model like AutoCAD, or BIM, or a 2d mapping model like GIS, regardless of what your asset type is, the state of the art is you need to be able to visualize it on a drawing or on a map. It's not just text in a screen anymore. Now, with that said, that's, that's powerful stuff now is that on, it cannot be done, let's say my asset on a real time basis, so I have a motor out there. I've got it in my asset registry, I have all of that capability, be able to look at that, that motor is their way of being able to sort of spatially look at that asset and and the health of that asset on a real time basis. Oh, yeah, absolutely. Even like, even if it's a GIS map, or if it's a 3d drawing this, the principle is the same, you need to be able to visualize that asset where it exists in overall asset structure. And you need to be able to drill into it and find out it's held work order history, its criticality, and pop up the drawings, all of that stuff from within that visualization right now and clicking on a record on Yeah, and it's foundational play, I mean, you get, you've got to really invest a lot of time, energy and effort to be able to do that accurately and correctly and create those processes. Now, just like anything else, within a in a business in a manufacturing or an industrial environment, I'm going to change that motor out. If I do this correctly, that that switch, can that switch out of motor is relatively easy. And then that same visual or spatial visualization would exist for that new piece of equipment, right? Yeah, yeah, you get into topics like replacement, unchain versus management of change, which also is handled by EA and but the process itself is pretty simple. Yeah, man. He says, yeah. And then, you know, within that asset registry buckets got there's a, there's another one, I've got listed there called equipment ranking, which is kind of deceivingly simple, but very, very important. And this, this feature has been in for a couple of versions now, but it's really grown to be very important. I mean, what you have the ability to do now is formally rank your equipment along several different key dimensions. You can rank your equipment by risk, you can rank your equipment by criticality. And you can rank your equipment by condition. And no matter which one you're approaching, you do it in a formalized way by establishing a survey with questions, answers, scores, weighted formulas. So it's, it's a very, I keep using the word formalized, but it's a very rigorous way to establish your your equipment and where it ranks versus the other equipment that you have out there so that you can focus your attention on the right things. So why is that? Why is that important outside of the realities that I can focus my attention</p>
<p>15:00</p>
<p>Is that really the driver behind creating this sort of equipment ranking? That the important thing about it, is it it is formalized. It's in the database, everyone knows the rules that you apply to get that ranking in the past before features like this existed, you had equipment, criticality field, and people would use it in a haphazard way. So if you sort your equipment by criticality, you know, it was maybe more of a matter of opinion, rather than a formalized, rigorous assessment. Yeah. And that would make that, hey, this is my favorite pump be at the top of this particular criticality rating when it might not be though. And I would imagine that it would also drive my,</p>
<p>15:41</p>
<p>my purchase decisions as well, what do I need to have an inventory and vice versa, I don't have that. This is a critical base, it might be a small pump, but it runs, you know, half the, the the environment, whatever it might be. And so I need to have that available. So that things like this equipment ranking informs a lot of things downstream, which we'll talk about. So it's really a key foundational elements of get your equipment master set, you know, nomenclature, richness, completion of data, this visualization and the ranking setup properly, you're going to be in a great position downstream to do all sorts of things and see, and when I look at this particular diagram, it makes sense that you're going to invest a lot of time in making sure that your equipment is properly identified rank. And then just by virtue of doing that work up front. As I go to my my left side, when I start talking about work management and Capital Planning, it makes that effort a little bit more streamlined. Is that correct? You got it. That's the way it goes. Alright. Let's, let's talk a little bit about work management right now. Yeah. So let's move on over Of course, the heart of em system for years has been work orders, right. Yeah. You know, that's the main cost collection vehicle and reliability, data collection, vehicle, a VM, right. It's still the case today. But now you have expanded capabilities, even in the work management realm, like what I've got depicted here, calculated work order priority, this is a way that EA m can assign a work order priority. And it's tied right back to that ranking. Yeah, establish a condition rating and you put work orders in there, there's a background process that runs and continually updates the work order priority for you. So that if you're a planner, and you're assessing the backlog, you get a much better picture of</p>
<p>17:31</p>
<p>the most important work orders in the backlog, not just the user assigned work order priority, this is a calculated priority that really takes into account not only the users assigned priority, but how old the work order is, and its ranking. So that's a great Planner Tool. Seems simple, but it's very powerful. Yeah. And once again, as I look at this particular diagram, we've we've done our work up front, we've created our criticality of our risk of our equipment. And it just sort of naturally fits in with that work order prioritization and how that system looks at all of the dynamic pieces of information on that particular asset, and be able to rank it, that's a powerful, powerful tool, it's much better than just user assigned for already in date, which is traditionally how people have ranked it backlog. dine, replace this motor because it's in a nice section of the area over there.</p>
<p>18:25</p>
<p>And then you've got, the next thing I've depicted in the diagram is non conformities. This one's reasonably new feature as well, but expanded in the last couple of versions. And this nonconformity is is a intentionally general term, it means that you've noticed something about your equipment that needs to have continuous attention or attention downstream, you don't want to lose track of it. So in the past, people might have put a work request in to identify things like this a crack, you know, a noise, something that's not critical at the moment, but you want to not lose sight of it, because it may become important. So this whole nonconformity tracking takes out that piece and sets it in a module. That's not a work order. It can become a work order later on. But it's an auto reminder system, a tickler system that says, hey, you noticed this issue on this piece of equipment. And based on the way you scored it, you need to look at it again in a month, or three months or six months. But it's a it's a way to, again, have a regimented rigorous ways to keep track of potential defects and make sure you don't lose them at the right time you slip it into a work order and take care of it and then there is it out, would I use this particular section of em or this particular module, if I'm doing vibration analysis, and I, I see some sort of trends that are taking place what I sort of say, adding this asset, we had this little squiggly line and so on. And so, what I do with their that might it be a case to introduce a nonconformity mild vibration on a pump in a motor? Sure. That would be then that'll tie also into the next topic, which is IO.</p>
<p>20:00</p>
<p>But non conformities a lot of people think of those as originating in the transit industry where you're examining bridges and structures and things like that. So you may notice a crack or some scoring or something like that, that, yes, it's cosmetic at this moment, but it could you know, how water eats away at structures and things like that it could become critically important down the line if we don't keep track of this. But bottom line, you need a place to put those those I have observed this. And if you didn't have a place to put that, that observation is like, I have no place to put it. I don't know where to go. Well, people used to cram it into the work order file. And that's right, work orders and complicated the backlog that Wow.</p>
<p>20:40</p>
<p>Okay, listeners, that that's a big topic backlog. And working through that backlog. Continue. Continue. Yeah. And then of course, the, you know, one of the biggest topics going on in Asset Management right now is IoT, right? In the old days, we used to call these skated interfaces, right? Yeah, principle is the same, you're going to get this telemetry data, which itself is an old school term, telemetry data out of your SCADA system, your control systems, your devices in the field and into em where you can act upon it, right? two simple cases. One is you want to get equipment usage, from these devices into em, and let em generate your</p>
<p>21:19</p>
<p>plans, scheduled maintenance, preventive maintenance routines, simple case, a lot of people doing that been done for a long time. Beyond that you want to bring have the potential to bring in alarms. Yeah, their telemetry data, temperatures, pressures, things, you want to put some boundaries around. And if they start trending outside those boundaries, then you're going to act on it, you're going to create a work order a work request, or just a simple notification that says, hey, pump a is consuming more energy trending upward, or the temperature yes, those those two different systems like,</p>
<p>21:52</p>
<p>skater, let's just call it skate and em were separate for so long. But now it's so easy to integrate them. That's, you know, it's IoT. Yeah, what you're saying is that this particular em platform is able to just get that data collected. And it's somewhat agnostic to it. I don't care if it's a scalar DCs, whatever it might be, wherever that data resides, I'm able to sort of through whatever interface Yeah, pull it in. Mm hmm. That's right. Now, these data systems, these IoT systems, they collect so much data, it's like an ocean of data out there, EA m doesn't need that much, just a few sips, every few hours or every hour. Yeah, to do its thing. So having that easy integration gets the right data to the right place at the right time. Yeah, I like that. All right, let's talk a little bit about Capital Planning and long term.</p>
<p>22:44</p>
<p>Alright, so moving on over, let's just, you know, of course, assume that you've got your foundation of asset registry in place, and your work management processes and procedures are in place, yeah, reasonably mature. Now, you can start looking at looking towards the future, if you will, getting that forward looking view, it's not just a lagging indicator, we've got potential leading indicators that will inform us on how much longer these items are likely to last. So really, what we're talking about is these three key things.</p>
<p>23:17</p>
<p>One is</p>
<p>23:18</p>
<p>facility condition assessments. And in the past, before, some of these features were in em, we would conduct facility condition assessments by virtue of a work order, with a checklist, you know, on mobile, and it was a good process, very good process. There's nothing wrong with it. But essentially, what you're doing is, every year to three years, depending on the criticality of equipment, you're going to go look at it, and you're going to say, Well, this is good, fair, poor. And, presumably, in your database, you know, when you bought that thing, and we can put average estimated lives by classification on equipment, but then when you do a condition assessment, that means your asset may not last as long as you thought it would, based on its condition, or it may be really good. And you can take it on beyond where you thought it was going to last. But you don't know unless you get out there and and conduct these condition assessments. So this, again, ties back to the equipment ranking, you can now do condition assessments through the ranking module, which is a very formalized, regimented scoring mechanism to do that. You don't have to do it through work orders anymore. Can I look at particular sections of my facility and get a condition assessment based off of let's say, my, my equipment ranking in that particular location? And it sort of gives me the health of that? That's a common question. Yeah. People want to know,</p>
<p>24:39</p>
<p>especially managers, they don't want to know that this motor A is a condition to they want to know, at a system level. Yeah. You know, think of a wastewater plant. You know, the whole headworks system. What is the condition of it? arola. So, yes, you still You can't escape having to do those low level condition assessments, but the roll up capability</p>
<p>25:00</p>
<p>It tells you the overall health of the system. So yes, important yet. And then you can, you can drill down from there, you're gonna say, Hey, I'm yellow, whatever the dashboard is saying, I'm yellow in this section, let's drill down. Oh, it's that, Oh, I got it. There's a work order Arctic, I can I can just get I can get the information I need to that's right maintenance people tend to think in discrete assets, engineers and managers tend to think in systems, yes, you can get them the type of information that they need</p>
<p>25:26</p>
<p>to make their own decisions on.</p>
<p>25:28</p>
<p>And what's important as you start looking forwards, God is the next block I here have here is the strategy. If you take an individual item, and you think about it expiring, let's say 2025, we know this particular pump is</p>
<p>25:44</p>
<p>reaching end of life. Well, what are you going to do with it? Are you going to replace it completely in time? Are you going to rehab it? Re, you know, overhaul it,</p>
<p>25:54</p>
<p>you have to have a known strategy, or even multiple strategies available to you. So you can do scenario analysis, because invariably, you're going to have limited dollars. Yeah. So you may not be able to get that brand new shiny motor, and pump, you might have to do an overhaul. So given limited funds, you have these pre built scenarios in there that you could</p>
<p>26:15</p>
<p>trade off between, if you will, but that's now in the database and not in someone's head or on some contractors estimate. See, that's, that's powerful. And we take it for granted. And sometimes people are just saying, I got to replace it, I got to replace it. But but to have the data have the information available to truly be able to make those decisions on do I replace it or rehab it? What if I rehab it? How long? Is that gonna? You know, those are those are powerful strategies. Yeah, some equipment can be overhauled and brought to like new condition and some can't. Yeah, so the only way to know that is to examine each one and, and implement those strategies into the database. I love it. Right. And so, once again, this, this bottom block I have is remaining useful life analysis. yam does that for you. Now, you can see it right on the asset screen based on the ranking based on the condition, you can look right there. And it tells you the year in which it's expected to expire, simple as that right there. Easy reporting isn't dynamic? Is it a dynamic analysis? So it's pulling in IoT data? And it's heating up here? And whatever? It's Yes, it changes.</p>
<p>27:23</p>
<p>It is dynamic. Yeah. And this is something that we really, in the past had to embed a lot of intelligence in reports and scripts and things to produce. But once again, the platform is expanded to the point where this is just literally listed right on the screen.</p>
<p>27:39</p>
<p>That's pretty cool stuff. Pretty powerful. Yes. Cool. And you know, what a thought comes to mind Clay is that, you know, people businesses are struggling with that human element. You know, that knowledge, leaving whatever it whatever it's a it's a challenge. It's whatever this the the silver tsunami, all of these individuals that are leaving and retiring, and so on, and so forth. But the way you set this up, really addresses that if I do it right, in my agile acid registry, if I do it right, with my work management, and so on, and go from left to right here. The impact of people leaving and coming and going in the dynamics of just human behavior, is managed a little bit better here in this particular solution. Yeah, we've been talking about it for years is how to capture that knowledge and, and all these people that are going to be in this wave of retirement, so you're hitting the nail on the head. Yeah, perfect speaker getting that intelligence in the database and out of their head. Okay, so here's, here's a big beef for me. So the last block is business intelligence, analytics, data analytics, modeling AI, all of this stuff sort of resides? Can Can you sort of expand a lot because people talk about it. But I want to, I want to hear what you have to say about here. Sure, yep. This ties right into and kind of rides on top of the long term Capital Planning. So you'll have to make a little bit of a mental leap with with me here on the asset health dashboards, but what you're trying to present, you know, largely to managers and executives is here's our fleet, if you will, or here's our asset ecosystem. And you know, we can red, yellow, green, by system by individual asset. Here's a here are the assets that are good. Here's the ones that are, let's say, midlife and here's the ones that you need to be putting in the budget for overhaul or replacement. In the next you name the timeframe, the next year, three years, five years, right, you name the horizon that you're planning on. But those dashboards highlight areas of concern, assets of concern, right. So there's your subjects that you need to plan for. scenario analysis is different. This is where you say you provide parameters like I have a million dollars, or I have, you know, $2 million. And I want to I want to look at how I can apply that million dollars across my criticality.</p>
<p>30:00</p>
<p>123 you name it. Right? So it's what if scenarios, and this is huge in the transit industry, it's also big in public utilities with limited funds. How can I stratify my dollars and replacement strategy? What can I really get accomplished next year, two years, three years with the money that I have. And once again, the equipment ranking comes right back into play here. So our top criticality, our top risk, items should rise to the top and we should spend our money on those first, to make sure that we're covered, I have to tell you, that's dead sexy, if I'm in a data, and if I'm into asset management, and what you're doing, and what you're talking about here on this particular am in for em platform and how you apply this logic, it is man it is cool stuff and powerful. And</p>
<p>30:49</p>
<p>like you were saying, there's there's this, there's this thing that's happening, and it's constantly growing and refining and becoming more powerful and stronger, better, faster, whatever, Steve Austin approach, and it only gets better from here, it's not going to go down. Health, right? Yep, less slow, really solid and growing. And as I said, it's continuing to roll in. Things that used to be a point systems are now in the, in the platform, and it's integrated. And I have to go down the road of being able to say, Oh, my gosh, I remember the good old days when you have to create all this other stuff, but it's, it's anyway, are you active out on LinkedIn, we're gonna have to wrap this up. Are you active out? there? I am, I sure am. So reach out should be able to search me up play Bush, don't forget one more thing there, which got the last block. And this is, you know, this is still brand new. And, you know, it's talked about a lot, but this is, it's no longer on the far horizon. It's here. And that is predictive machine learning algorithms such as enforce Coleman, the biggest challenge people have in that area right now is not having enough history to feed the machine. But we're eminent A lot of people have been running a game for 10 1520 years, and they have good history and the history can be improved and tweaked and, and smoothed out, let's say so that these algorithms can look at your history and make intelligent forecasts. So that ties right in there with the bi bi analytics and the modeling. But again, as soon as you have the history to support the algorithm so that's up and coming thing there's a lot of new technologies out yeah, that's that's all stuff ality but this is the closest one of them. Yeah. I think that's cool, too. I think that's really</p>
<p>32:34</p>
<p>you need that history. And I bet you could not Nevermind. We're running out of time right here. So Clay bushes, the gentleman that's bu sh Stratum. If you if there's a couple of Clay bushes out there on LinkedIn, just calm up but Stratum str at u m, is the company you'll find play reach out to him. Definitely this infor cloud suite em is a powerful platform, definitely in this world of industry for Dotto, play. You are absolutely spectacular. I love this fellow asset geek. God, thank you for having me. Yeah, it's sort of set to a certain extent, but it's pretty cool too. You know, it's amazing, wonderful job, wonderful job, reach out to Clay. Now we're just gonna we're gonna have all of the contact information out on industrial talk comm so do not go away. We're going to wrap it up on the other side. Thank you very much for joining. Stay tuned. You're listening to the industrial talk Podcast Network.</p>
<p>33:36</p>
<p>All right. I hope you enjoyed that interview with Clay Bush, President of Stratham consulting, that's str at us consulting partners is the company telling you a</p>
<p>33:49</p>
<p>fantastic approach to that in for a platform and how to manage those assets as a company as as, as you proceed forward, vitally important, vitally important in this world of COVID-19 whether we like it or not, you got to build a business of resiliency, and it comes through people like play a platform like infor AM. All right. I'm gonna challenge you again. Once again, you want to be bold. You want to be brave, right? And dare greatly. Those are important qualities, especially today in this COVID world. But I'm going to challenge you to find individuals that are both brave and daring greatly and your product or your just your view on life will be definitely changed. Reach out to me. Industrial talk comm I'm more than happy to connect with you. All right. We're gonna be having another great interview right around the corner. So stay tuned. Thank you for joining</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/clay-bush-stratum-consulting-partners-an-infoream-partner-talks-about-asset-lifecycle-management/">Mr. Clay Bush with Stratum Consulting Partners an InforEAM Partner talks about Asset Lifecycle Management</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Xcelerate20 Features Jeff Hay with RDI Technologies on Leveraging Innovation for a Reliable and Resilient Business</title>
		<link>https://industrialtalk.com/episodes/xcelerate20-features-jeff-hay-with-rdi-technologies-on-leveraging-innovation-for-a-reliable-and-resilient-business/</link>
					<comments>https://industrialtalk.com/episodes/xcelerate20-features-jeff-hay-with-rdi-technologies-on-leveraging-innovation-for-a-reliable-and-resilient-business/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 12 Oct 2020 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7016</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking about the virtual event of the year- Fluke Reliability’s Xcelerate20!  Home to 3 powerful iconic brands – Pruftechnik, eMaint and Fluke Connect. (that right-the guys with the black and yellow tools are FAR more than just hardware!)  Join forward-thinking maintenance &#38; reliability pros as they gather, learn,  get inspired and become resilient.  On air we are speaking Jeff Hay, CEO of RDI Technologies about "Leveraging Technology to It's Fullest to Make Your Facility More Reliable and Resilient".  Below is a quick summary of the Xcelerate20 agenda and video of the technology provided RDI.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/xcelerate20-features-jeff-hay-with-rdi-technologies-on-leveraging-innovation-for-a-reliable-and-resilient-business/">Xcelerate20 Features Jeff Hay with RDI Technologies on Leveraging Innovation for a Reliable and Resilient Business</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/f11b6091-e410-4f7f-afad-9a26c7d2b615"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong>&nbsp;we're talking about the virtual event of the year- <a href="https://xcelerate.accelix.com/" target="_blank" rel="noopener">Fluke Reliability’s Xcelerate20</a>!&nbsp;Home to 3 powerful iconic brands – <a href="https://www.pruftechnik.com/en-US/" target="_blank" rel="noopener">Pruftechnik</a>, <a href="https://www.emaint.com/" target="_blank" rel="noopener">eMaint</a> and <a href="https://connect.fluke.com/" target="_blank" rel="noopener">Fluke Connect</a>. (that right-the guys with the black and yellow tools are FAR more than just hardware!)&nbsp;Join forward-thinking maintenance & reliability pros as they gather, learn,&nbsp;get inspired and <strong><em>become resilient</em></strong>.&nbsp;On air we are speaking <strong>Jeff Hay, </strong>CEO of RDI Technologies&nbsp;about <strong>&#8220;Leveraging Technology to It's Fullest to Make Your Facility More Reliable and Resilient&#8221;</strong>.&nbsp;Below is a quick summary of the Xcelerate20 agenda and video of the technology provided RDI.&nbsp;You can find out more about <strong>Jeff and the wonderful team at RDI Technology </strong>by the links below.</p>
<p>Motion Amplification is a video-processing technique that detects subtle motion and enhances that motion to a level visible with the naked eye. Motion Amplification Technology can resolve motions as small as0.01 mils or 0.25 micronsand can be performed live in real-timemaking it suitable for a range of applications from field-basedmachineryfault diagnosistostructural testing.The process involves the use of a high definition,high dynamic range video camera where every pixel becomes an independent point sensor creating millions of continuous data points in an instant.This turns a camera into a full field vibration acquisition device with millions of independent sampling locations.All points in the image are acquired simultaneously meaning relative phase can be determined across the entire scene for comparative analysis across the field of view. This solves fundamental issues in today’s standard contact-based data collections, that is for large assets outfitting them with contact sensors is costly and difficult because of the sheer number of sensors required to cover the entire asset.</p>
<p>In addition, the technology allows the user to measure calibrated absolute displacement across the full field of view providing a time waveform and spectrum for each measured location. Motion Amplification video is supplemented with other full field vibration techniques such as Motion Maps that produce colorized images of motion, vector overlays, and transient capabilities that allow the user to Motion Amplify small motions on a moving target making it suitable for analysis on a broader range of targets. This includes tracking and measurement of motion in a moving reference frame, including spectral analysis.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>JEFF'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/jeff-hay/" target="_blank" rel="noopener">https://www.linkedin.com/in/jeff-hay/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/rditechnologies/" target="_blank" rel="noopener">https://www.linkedin.com/company/rditechnologies/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://rditechnologies.com/" target="_blank" rel="noopener">https://rditechnologies.com/</a></p>
<p><strong>RDI Technology in Action!</strong></p>
<p><iframe loading="lazy" title="Miscellaneous Motion Amplification   Operating Deflection Shape   Examples" width="500" height="281" src="https://www.youtube.com/embed/ozcKdCCK4U0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>SIGNUP FOR FLUKE RELIABILITY'S XCELERATE20, RIGHT HERE RIGHT NOT &#8211; YOU WILL NOT BE DISSAPPOINTED!</h2>
<div id="attachment_6977" style="width: 764px" class="wp-caption alignnone"><a href="https://xcelerate.accelix.com/#overview" target="_blank" rel="noopener"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-6977" src="https://industrialtalk.com/wp-content/uploads/2020/10/FDS-2145-FR-email-header-1.png" alt="Fluke Reliability" height="252" width="754"></a><p id="caption-attachment-6977" class="wp-caption-text">Xcelerate20</p></div>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Xcelerate20 Features Jeff Hay w/ RDI on Leveraging Innovation for a Reliable and Resilient Business" width="500" height="281" src="https://www.youtube.com/embed/p7lctJFWmIk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>technology, resiliency, vibration, jeff, fluke, people, tool, asset, reliability, industrial, innovation, leverage, fullest, accelerate, amplification, rdi, listeners, scott, pretty, important</p>
<p><strong>SPEAKERS</strong></p>
<p>Jeff Hay, Scott MacKenzie</p>
<p><strong>Jeff Hay&nbsp;</strong>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. All right. Greetings, you industrial professionals</p>
<p><strong>Scott MacKenzie&nbsp;</strong>00:23</p>
<p>all around the world. Thank you very much for joining the industrial talk podcast. This platform is dedicated to you the industrial professionals, the women and men who get it done. You are bold, you are brave, you dare greatly. And this is why we celebrate you each and every day on this particular podcast because you deserve it. Yeah, we celebrate you because you are absolutely wonderful. All right, in the hot seat in the industrial hot to the dot today is Jeff Hey, he is the CEO at RDI Technology. This is a fluke reliability, Xcelerate20 interview conversation. And you're saying so Scott? How come I know about fluke and you're saying yourself? I've seen that? Yep. They're much more than that. Just black and yellow meter, which are fantastic. They include brands like proof technic, he mate, and fluke Connect. And you know what? Jeff? Hey, he's going to be talking. He's going to be speaking, he's going to be featured at accelerate. 20 let's get going. Yeah. Great event. Great, great, great event must attend. Absolutely. And before we really jump into the interview with Jeff, hey, because I don't know, man. There's some great people out there. Jeff just happens to be one of them. And he's speaking at this particular event, by the way, I need for you to get your pencil and paper out. It was sort of weird pencil and paper, maybe pen and computer, maybe just your computer and put it on your calendar, whatever the technology, whatever it is, make it happen. It is Tuesday, November 17. through Thursday, November 19. And I'm telling you, they've got a just an incredible amount of great speakers, Jeff being one of them. We've got to just keep on rolling these wonderful interviews out as long as they just keep coming on in. So once again, calendar, get it on there November 17. to November 19, get it on there be a part of Xcelerate20. Now, one of the themes that happens with this particular event. And I think it's really pretty much focused on resiliency, business resiliency. What does that mean? What does the technology what is innovation? What does that bring to the table for future resiliency, business resiliency. So I always talk about collaboration, right? collaboration, innovation, and education, being at the heart of resiliency, but you got to do it with a sense of speed and purpose. And boy do you have to be tenacious, and the the speakers at this particular event, Xcelerate20 definitely fall into that category. And the theme, of course, Xcelerate20 is all about resiliency, and the solutions that are being provided with their technology with their innovation with their incredible thinking. I can't speak enough about that. Because especially today, and kudos to fluke reliability that they see and they see the necessity to be able to bring to you, the listeners and and hopefully the future participants of Xcelerate20 solutions that are truly geared toward resiliency. That's important. I mean, I can't get I can't get around it. I mean, I'm all passionate about you know, I am what the heck, man? Yeah, I mean, I'm just a big fan of industry. And boy, I'll tell you, fluke reliability leading the way with their solutions, and of course, the people at fluke reliability. All right. Now I'm gonna have all this information out on industrial talk.com Don't worry. And if you come to me and say, Scott, I can't find it. Well, you're lying because well, it's all out there because you need to attend it. Jeff hay is in the seat. Right? He is in the industrial talk hotseat. He is the CEO at rd AI Technologies. We're talking motion amplification. But how does that motion amplification? How does technology How does innovation really feed into the necessity for resiliency? That's what he brings to the table. That's what he drops. Right? Truth on this particular podcast. Enjoy Pay on the industrial talk podcast. Jeff, welcome to the industrial talk podcast absolute honor that you have found time in your busy schedule, because I know you're busy to talk to the listeners of the industrial talk podcast, how are you doing? Good, good. How are you, Scott, I'm well thank you very much. Now, before we get going, I want a little background on who you are, and where you're at, and all that good stuff so that we can level set for the listeners out there. And then we're gonna start talking a little bit about, you know, resiliency, business resiliency, what you bring to the table and how that impacts business. But before we go there, give us a little 411 on who Jeff is.</p>
<p><strong>Jeff Hay&nbsp;</strong>05:35</p>
<p>Yeah, sure. So I'm Jeff, hey, I'm the CEO of RTI technology. So we really are a company focused around computer vision for maintenance and reliability. So we developed a technology called motion amplification, that allows you to use a video camera to be able to measure vibration and use those use that tool on a an asset, such as a motor in the maintenance, reliability space, to be able to determine asset health,</p>
<p><strong>Scott MacKenzie&nbsp;</strong>06:02</p>
<p>before I forget, now, if I'm looking at that asset using your technology, and I mean, listeners, you got to go out to RTI Technologies and look at some of those videos because they're pretty doggone cool. I like it a lot. I look at it. I don't know why, but I do. I'm sort of it's like, looking at a lava lamp there. Jeff, you know, you just stare at it.</p>
<p><strong>Jeff Hay&nbsp;</strong>06:23</p>
<p>Yeah, you're like, is it? What's it doing? How could it be doing that? Right?</p>
<p><strong>Scott MacKenzie&nbsp;</strong>06:27</p>
<p>Anyway, but go out there, but in the world of the PPF curve, are you capturing if my asset is doing what your video is doing? Right? I just late to the game on that pf curve? And can you define pf curve, please, for us?</p>
<p><strong>Jeff Hay&nbsp;</strong>06:43</p>
<p>Yeah, so pf curve essentially tells you about a potential failure and the time at which that that potential failure can occur can occur. So essentially, it's kind of plotting the life of an asset, and in your risk with that asset over time. And as the assets life goes up, you know, continues, the chance of a failure goes up with with a fault being manifest in in the asset. And so, essentially, you know, with, with the technology, you you really want to try to maximize your Technologies in ways to, to be able to detect those faults as early as possible. And, and better yet, if you can detect those faults, before they even go into commission, you're sort of getting into, you know, before it even enters into the the PF part of the curve.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>07:33</p>
<p>Yeah, and so, if you look at at a curve, and it's got a little slope too, and that's fine. The key is to be able to say, okay, but one can say that an asset, just by virtue of wear and tear is, is there's a lot of demands on it. And it's, it's, it's getting worked pretty hard, but you can with technology, be able to look at that asset, and be able to do to a certain extent, when you want to begin to perform proper maintenance on it, which is always a good thing. Right. And your technology allows that insights into that particular asset, is that correct? Yeah. So</p>
<p><strong>Jeff Hay&nbsp;</strong>08:10</p>
<p>there's, there's a, you know, there's sort of a host of things that you can detect, that are sort of, I would say bread and butter faults, like misalignment, soft, soft looseness, you know, sort of the big ones. And, you know, the, the key is trying to detect those as early as possible. So you have the most amount of preparedness, you know, for, for when you want to handle that fault, you know, and, you know, the best case scenario is, is that you have planned downtime that you can, that is upcoming that you're at very little risk really to, to leverage that downtime to be able to, to be able to repair that fall, if, for example, you don't catch it soon enough, you're kind of running the risk of a failure occurring before you're ready before your plan. And then it's catastrophic, and then you have collateral damage. And, you know, you can imagine the value, you know, of detecting the detecting fault earlier is is tremendous.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>09:05</p>
<p>And there's really no reason why you can't I mean, the tools and that are out there the innovation that is out there, especially with your particular product, your solution is not difficult to operate, is it?</p>
<p><strong>Jeff Hay&nbsp;</strong>09:19</p>
<p>No, it's not difficult, you know, we, you know, we we always encourage people to be trained on on their, their technology, so the maximum maximize them to the fullest. But no, it's not difficult along with a lot of other Technologies that are out there with the proper training, you know, you know, anybody can really pick up these tools and, and really leverage them, you know, in in some form with our technology, for example, there is an element that's very similar to capture and video where it's sort of like you record a video and then you press a button and you're watching it amplified and you can see it move and you know, all the different pieces kind of dance around.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>09:54</p>
<p>It's pretty damn cool. I'm telling you right now I like it. Now. You brought up a good point. Now when we start talking about business resiliency, and we talked about, especially pre virus, there was this, I don't know, a different view on how I'm approaching business, how I approach reliability, how I leverage technology and going forward. And and maybe I would have a two to five year, you know, strategic plan on when I wanted to play all this stuff COVID hits, two finger death punch, boom, hit you over the forehead. And now all of a sudden business, the conversation is, what what are we going to do? How do we create a business of resiliency? If unfortunately, something happens in the future? Now, let's talk a little bit about that. I'm all big into collaboration, innovation and education. And and now is the time a sense of speed and purpose. What I hear you say, Jeff, is that, first off, I have no Lance, I don't have all the answers, I got to interact with individuals like you that have an answer, have technology have the ability to educate? Can you sort of expand a little bit upon why that technology is important, specifically, when it's around business resiliency?</p>
<p><strong>Jeff Hay&nbsp;</strong>11:11</p>
<p>Yeah, sure. So, you know, the first part of that is having the technology in place, right, having the technology in place. So that in a situation, let's take the COVID example. You know, that happened pretty quick, things don't change like that, you know, that drastically.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>11:28</p>
<p>Right? Fine. Tuesday, bad?</p>
<p><strong>Jeff Hay&nbsp;</strong>11:30</p>
<p>That's right. And so so, you know, we were aware of the situation now that you know, so it's a sort of a full full me wants scenario, where, you know, we know, we know, this can happen, so and so are the Technologies in place that that that's really, I think, a key question you have to ask yourself, if not, you know, well, what do I need to get do to get the Technologies in place, that and then so there's a second step to that, after that is, are the Technologies in place? And are is my workforce properly trained on those Technologies? Yes, if we have the Technologies in the building, when this happened, it doesn't make a whole lot of difference, if we're not properly trained on that. Now, there were some, you know, kind of things that happen a lot, you know, remote training and things like that, that, that I think people have started leveraging, and that's great. And I think that that's going to be another thing that we're going to probably adopt, you know, large scale, but having that training piece is very important. Because, you know, I it's not uncommon for, you know, a facility to have lots of Technologies that are going unused and gathering dust on the shelf, just because the workforce is not trained on it, when there's tremendous value, just really easy, low hanging fruit, to pick up those Technologies, and get people trained on them and get them moving with them.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>12:45</p>
<p>That is, it's such a absolute, accurate, you know, analysis of those these tools. Like I said, pre virus, these tools, were probably sitting on the shelf and somebody's cubicle, the individual that was originally trained on moved on, and it just sort of sits there and, and the software is not updated, it's just a mess, and then come come to virus. Now everybody's realizing, hey, these are important, we need to figure them out, we need to at least deploy the people to get out there to do it, so that we can at least begin having the technology in place to be able to do what we need to do to create this business of resiliency. But I would imagine, Jeff, the challenge would be, we all know, we all know that there's going to be this next normal right now we're sort of right in the middle of it. And we see the sense of urgency, and we need to be resilient, or whatever we want to call it. But they're we're gonna get lazy, there's gonna be a point in time where we're gonna, and I see a challenge of sustaining that. Do you have that same insights? Or what do you think?</p>
<p><strong>Jeff Hay&nbsp;</strong>13:53</p>
<p>Yeah, no, I mean, I agree. I mean, I think that that we really, you know, it's, it's one of these scenarios where we talk about reliability, we talk about resiliency, you know, in a company that was a company that was not necessarily preparing for this, right, but had a proper maintenance and reliability program up and running, would have a much longer run rate going into this, you know, the building, you know, things are starting to open up, you know, facilities have have the things in place, but there was a period of two to three months. That was pretty serious for for not letting visitors in and not allowing people to visit and so so the question was, you know, were you prepared for that, and if you had a normal maintenance and reliability program, that was up to speed that was current, your your workforce was was was trained, you could probably get away with a much longer period of time when you were under that sort of lockdown. You know, and that's the sort of thing that I think people need to take away from this in the sense that just getting things up and running and properly in place with your maintenance and your reliability programs. Allow, you know, just preparedness for any sort of event happening.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>15:05</p>
<p>I, you know, we all understand that there's the challenge of COVID. Anyway, I got that side of the sword. But then there's this other side of the sword which created the opportunity and, and people are having companies people are having more meaningful conversations and are focused on what is important. And maintenance and and having a reliability program, mature or at least begin that process is a conversation that people are having today. Beforehand, they replied guy, I've been there, done that. And then all of a sudden, this happens. And then they realize, ouch. If I was a little less stubborn, and less reactive and whatever, less distracted, I would have been a little bit better off today, because I would have had a more of a mature reliability. So I think that that is a really, really, I guess, a good thing that happened as a result of</p>
<p><strong>Jeff Hay&nbsp;</strong>16:05</p>
<p>silver silver, there's always silver linings, right. Take them no matter what.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>16:09</p>
<p>Yeah, exactly. But you know, that there's going to be this there always going to be roadblocks. And and I just reiterate the necessity to innovate the the necessity to use technology to its fullest, like you, you've so aptly put the problem I deal with and help us understand, Jeff, is that you are and you and your team at RTI are just absolutely mad crazy on doing the best, and constantly changing and pushing the envelope me not the sharpest tool in the shed, I'm still having a hard time evaluating the prior versions helped me understand how I can get up to speed and what strategies do I need to in my head? To do this?</p>
<p><strong>Jeff Hay&nbsp;</strong>16:58</p>
<p>Yeah, I mean, that's it. And I think there's it's a timely question, because I think even that that's evolving, so it's true, we, you know, we, as a company, have a mindset that we're constantly innovating, you know, we, we were releasing new features and new capability and essentially, because our tools is cutting edge anyway, in the sense of using a camera as a as a sensor, it's these are pretty sometimes our updates are pretty monumental in in kind of the, the change in the way people use our tool. And we do you know, even us, you know, we struggle with making sure that our customer base and, you know, the the market is, is educated on that, you know what one of the things that I will say, you know, in in terms of the timeliness of, of everything that's going on, is we've been really engaging community online and providing a lot of sort of educational awareness and educational webinars and that sort of thing. And in our engagement has been really, really positive on that. So we we as a company, make it a point to try to make sure that awareness and education is on our tool is in the forefront. So those sort of tools, and those things are available on a rolling basis so that you can sort of jump in in a webinar and see see what the see what the latest is because the product today that that we offer is not the same product that it was a year ago. And so there's,</p>
<p><strong>Scott MacKenzie&nbsp;</strong>18:21</p>
<p>that's amazing. That is amazing to me, because it said it does. And I guarantee you guys are sitting there going, I didn't know, we could do that too. We can refine that makes it clearer, that makes the the analysis of data information better. I think that's pretty cool.</p>
<p><strong>Jeff Hay&nbsp;</strong>18:39</p>
<p>Yeah, we really try to you know, we really, we really tried to work on this education piece but and then to the other piece about it is I think this industry, you know, there used to technology, so we're fortunate that they they adopted like technology, but but our tool is a little bit different in that it's not to traditional plots and graphs that vibration analysts are used to looking at. So we really, we have a challenge there of just getting people's mindset around, hey, now you know, it's a video and how do I leverage a video and integrate that with my reliability program, to be able to, you know, utilize it maximized to its fullest and not use the tool with preconceived notions of a traditional sort of vibration tool. So that's, that's something we really really work on</p>
<p><strong>Scott MacKenzie&nbsp;</strong>19:30</p>
<p>you that's an interesting because vibration analysis, the the traditional vibration analysis have been around since the beginning of time, almost, you know, and so it's a very mature industry and how they look at vibration and they're constantly refining that as well. And here comes RTI and you're saying, We've got this video that that allows or this technology that allows you to actually, for me, layman person, I don't have to look at the little squiggly lines. I can actually see See it? Do you do you align your technology with the sort of the traditional vibration? You know, thinking out there,</p>
<p><strong>Jeff Hay&nbsp;</strong>20:08</p>
<p>we do, we, we make sure we cast it in that perspective. So that that people understand what it is we're trying to do with it, but but extend it, you know, we can, you know, with our tool, you can measure, you can draw boxes in the video, and it will make a virtual sensor there that will provide you with the squiggly lines, the time waveform, and that's just a small piece of it, you know, and that's sort of connected with that traditional methodology, but, but we can extend that further, like, give a colorized image of the vibration, you know, give a video of the vibration and give these other tools that allow you to tune in, because, you know, if you think about our technology, most people are used to using maybe a multi channel analyzer, maybe it has three channels on it, right? This three, whereas we have, you know, two, two and a half million pixels that are each a sensor, so now you have, it's like, you have two and a half million vibration data points. And so you have to think about that you can't look at each one, you know, you have to do a lot of data reduction, you know, and so we, we have tools that that, that help with that to try to, you know, you've got to it's, you know, one of the things I like to call it fulfilled vibration, you're doing vibration over an entire field of view. And so, it's not quite as simple as just putting your sensor on, you put your sensor on something and saying, Okay, this is, you know, I'm just gonna get this one data point, you know, you have all these data points that you can gather. And, and so you really have to think about it differently.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>21:43</p>
<p>You do, and I mean, and that's an education in itself. Because Forever, forever, forever, we looked at vibration a certain way. And now all of a sudden, you come in and say, you can look at it this way too. And it is meaningful, and it is tactical, and it is a way of being able to extend the life of that asset, if you know how to do it. And now if you know how to use the tool correctly, I just think it's, it's, it's cool. Now, last question, what do you see going, Jeff? I mean, I mean, what do you guys, I mean, already, I'm, I'm impressed. And I see the stuff, the the product that you're producing out there? What do you see it going? What's the next sort of horizon on all this?</p>
<p><strong>Jeff Hay&nbsp;</strong>22:26</p>
<p>You know, one thing I'll say about where we are, it's really exciting to be in the camera space right now. You know, I mean, you've got cameras that, you know, do anything from give, you know, they'll send me a ticket, you know, a fee, every time I cross a bridge, you know, automatically to my doorstep, you know, and then and then, you know, they'll drive cars, you know, now, they, you know, they analyze machinery vibration. So, you know, that, it's really exciting to be able to leverage a technology like that moving forward. You know, one of the things that I think that that our cameras are known for, you know, sort of ubiquitous, our security cameras, where they're everywhere, you know, you can measure anything, and everywhere, we just, we just launched a continuous monitoring product that is fully networkable. You know, you can put as many cameras on a network as, as you want. And, you know, start covering and monitoring 24 seven and get email notifications. So, you know, camera technology can really be leveraged this way, because we already do it in other industries. You can never escape. Now, all of a sudden, you can snap</p>
<p><strong>Scott MacKenzie&nbsp;</strong>23:30</p>
<p>like, I got this little 4k camera up here, but it's like, there it is,</p>
<p><strong>Jeff Hay&nbsp;</strong>23:34</p>
<p>like, pretty powerful device.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>23:36</p>
<p>Yes, pretty sophisticated. A lot of stuff inside we take for granted. But there's a lot of sophistication and technology in there. All right. Are you active out there on LinkedIn there?</p>
<p><strong>Jeff Hay&nbsp;</strong>23:45</p>
<p>Yeah, I'm on LinkedIn. You can look me up. Jeff. Hey. And then we're the company's very active rd Technologies. We have a motion amplification groups you can join. And then we have a YouTube page that has, you know, pop some popcorn, pull up a chair and you can you can watch endless motion amplification videos. It is</p>
<p><strong>Scott MacKenzie&nbsp;</strong>24:04</p>
<p>telling you it's like a lava lamp and vibration. I'm going to stare at it or just a fun, it's just the trick there, man. It's just like, you just can't get enough of that. Alright, listen, listeners. That is Jeff Hey RDI What does that stand for?</p>
<p><strong>Jeff Hay&nbsp;</strong>24:19</p>
<p>Well, it's really just already I nowadays but research development, innovation is what it originally was, but it's become, you know, just already I</p>
<p><strong>Scott MacKenzie&nbsp;</strong>24:27</p>
<p>think, thank goodness, because I thought that would be a long domain. Yeah,</p>
<p><strong>Jeff Hay&nbsp;</strong>24:31</p>
<p>it would be probably available but you</p>
<p><strong>Scott MacKenzie&nbsp;</strong>24:34</p>
<p>know, guarantee is available. I guarantee it. Alright, RDI Technologies is the company. Jeff. He is the CEO of that fine. Team. I'm telling you, man, it's great stuff you need to go out to their website need to go out to their YouTube channel. Look at this stuff because it's fantastic. We were talking a little bit about resiliency. They are a company that is truly collaborative, innovative, and definitely love the education side. To that, and they're doing it with a sense of speed and purpose. All right, Jeff, you were wonderful. Absolutely. Wonderful. Thank you very much for joining the industrial talk podcast. You have a wonderful day my friend into Thanks, Scott. Always a pleasure. All right, you listeners, we're gonna wrap it up on the other side, all the contact information, and maybe I'll just sort of take one of those videos and slap it out on his podcast just because it's cool. Cool stuff. All right. Stay tuned.</p>
<p><strong>Jeff Hay&nbsp;</strong>25:24</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>25:34</p>
<p>All right, Jeff, a rock star. You heard it. You heard it from the man himself. RTI Technologies is the company we're talking innovation. We're talking resiliency, we're talking about collaboration, innovation, education, speed, purpose, tenacity. Got it. Bring your A game, we need you now more than ever. pencil and paper computer, whatever you want. Get it on your calendar ASAP. We're talking about accelerate, right? accelerate, November 17. through Thursday, November 19. featuring some of the best within reliability, innovation. Big, big, big thinkers in that world, right. Don't miss out, go out to buy, you could go to industrial talk.com there's a link out there, fluke reliabilities bringing out this Xcelerate20 All right, I've challenged you to be bold, be brave, dare greatly hang out with people who are bold, brave and daring greatly. Your world is going to change the way you look at the world is going to change. Another great accelerate interview right around the corner. Thank you very much for joining me</p>
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		<title>Mr. Sid Verma with Hitachi Vantara talks Manufacturing and Need for Innovation for Future Success</title>
		<link>https://industrialtalk.com/episodes/sid-verma-with-hitachi-vantara-talks-manufacturing-and-need-for-innovation-for-future-success/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 09 Oct 2020 15:00:00 +0000</pubDate>
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					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Sid Verma, General Manager - Global Digital Manufacturing Practice at Hitachi Vantara about "Powerful Digital Manufacturing Strategies to Build a Business of Resilience for Future Success".  Get the answers to your "Digital Manufacturing Solution" questions along with Sid's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/sid-verma-with-hitachi-vantara-talks-manufacturing-and-need-for-innovation-for-future-success/">Mr. Sid Verma with Hitachi Vantara talks Manufacturing and Need for Innovation for Future Success</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/b5aeae7d-6384-4dd3-b2e9-1caf5f0f630b"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong>&nbsp;we're talking to&nbsp;<strong>Sid Verma, </strong>General Manager &#8211; Global Digital Manufacturing Practice at Hitachi Vantara about <strong>&#8220;Powerful Digital Manufacturing Strategies to Build a Business of Resilience for Future Success&#8221;</strong>.&nbsp;Get the answers to your &#8220;Digital Manufacturing Solution&#8221; questions along with Sid's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Sid and the wonderful team at Hitachi Vantara </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>SID'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/mriotsidverma/" target="_blank" rel="noopener">https://www.linkedin.com/in/mriotsidverma/</a></p>
<p><strong>Company LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/company/hitachi-vantara/" target="_blank" rel="noopener">https://www.linkedin.com/company/hitachi-vantara/</a></p>
<p><strong>Company Facebook:</strong> <a href="https://www.facebook.com/HitachiVantara" target="_blank" rel="noopener">https://www.facebook.com/HitachiVantara</a></p>
<p><strong>Company Website:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Company Twitter:&nbsp;</strong> <a href="https://twitter.com/HitachiVantara" target="_blank" rel="noopener">https://twitter.com/HitachiVantara</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Mr. Sid Verma with Hitachi Vantara talks Manufacturing and Need for Innovation for Future Success" width="500" height="281" src="https://www.youtube.com/embed/hn4Cns6gJBo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
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<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
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<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>work, manufacturing, digital, hitachi, hitachi vantara, digital transformation, iot, world, journey, talk, solve, problem, companies, solutions, business, industrial, motor, manufacturer, industry</p>
<p><strong>SPEAKERS</strong></p>
<p>Scott MacKenzie, Sid Verma</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting-edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get there. Welcome</p>
<p><strong>Scott MacKenzie&nbsp;</strong>00:22</p>
<p>to the industrial talk podcast. This platform, the industrial talk platform is dedicated to you the women and men of manufacturing, the women and men of industry. The women or men who get things done, you are bold, you are brave, daring greatly. you innovate. And you're changing lives around the world. That is why we celebrate you here on this particular podcast. Another good interview Hitachi Ventura is the company. His name is Sid Verma. But once again, you want to go find him out on his stat card out on LinkedIn, you're going to have to type his first name in and that is, as Id d h. AR. th. Verma is ver ma, reach out to him. We're talking manufacturing, we're talking about, you know, the ability to have that history of success, especially in this world of Industry 4.0. Yep, sit brings definitely the truth, Bombs. So let's get a rolling. Yeah. What an honor. I mean, when we start talking about industry, we talked talking about manufacturing, we start talking about all of the wonderful things that are taking place specially, and the conversations that people are having companies people are having as a result of whatever this new normal is, it's it's really exciting. It's an exciting time to be in the manufacturing space. It's an exciting time to be in an industry, it's an exciting time to be able to an opportunity to have great conversations with industry leaders, like Sid, and many of the individuals at Hitachi Ventura, and talk about real solutions to real problems, to create businesses, manufacturing industry business that are resilient because the wreck, you know, we just got to recognize just don't throw it out there. This might happen again, we don't want to don't I'm not wishing that on anybody. But it could happen again. Unfortunately, why not today, right now, possibly yesterday, talk about strategies, deploy strategies that really ensure your business resiliency, why not? Now's the time. Technology is there. You hear me talk about collaboration, I'm telling you right now. You want to collaborate with these people that are on the industrial talk podcast, they're out there, they want to talk to you, they are at the cutting edge of innovation, right? They are. And they definitely are committed to education. There. It always dazzles me to see individuals like said and others that that they take to a certain extent, there's a level of humility there, they take this stuff for granted. And for me, who's constantly sucking it up and saying, Man, that's cool stuff. That's cool stuff. I am just always dazzled by how professionals, leaders within industry, leaders in manufacturing, just constantly push the envelope. And they're all it's all focused on solving problems, providing solutions, and doing it with a sense of speed and purpose. And so you gotta love that. And so this conversation was Sid is just right on the money and and they're doing some incredible things. And we're talking, just so that we're on the same page. One of the things that I did point out with to him, and I share it with you, before we get into the interview, is that there's a lot of companies out there, a lot of companies talking about, you know, IoT, talking about edge, talking about cloud, talking about everything that's all under the sun of Industry 4.0, it's out there, and I and I know that it's out there. And one of the questions that that was always intriguing with me, how do I how do I know who to who to trust? Who to pull into my inner circle, my collaborative inner circle to be able to have real meaningful conversations that makes sense because you're looking at executives that have to make these decisions. And who are you going to pull in you're gonna have to at least find companies find delivers of services that you can trust. Sit is right there. Hitachi Vantara is right there. All right, let's get on with the interview. Again, when you reach out to him because you need to write you need to sit he goes by said Verma. But remember, write this down si d d H AR t H. Verma you'll find it find him and reach out to him and I'll have all the contact information on industrial talk.com on his you know landing page that highlights him. So anyway, enjoy this conversation because and and take notes because it's really important about what what is CIT is talking about and why it's important for you as an industrial and manufacturing professional. Enjoy. Hey said Welcome to the industrial talk podcast absolute honor that you found time found time in your busy schedule to be on this particular podcast and share your insights and wisdom into manufacturing. How're you doing?</p>
<p><strong>Sid Verma&nbsp;</strong>05:42</p>
<p>I'm doing great, Scott. How are you?</p>
<p><strong>Scott MacKenzie&nbsp;</strong>05:45</p>
<p>I'm doing well because I get to talk to you. And we get to talk about manufacturing. We get to really be bold, brave and daring greatly in our conversation and we're gonna change the world. Before we get into your interview. Let's talk a little bit about who CIT is a little background on who it is. I know that you come from Canada. And are you a Argonauts fan?</p>
<p><strong>Sid Verma&nbsp;</strong>06:06</p>
<p>I am not. I am a tennis fan in Ottawa. No way.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>06:11</p>
<p>Yeah, there you go. Okay, nevermind. I've been getting into hockey. But yeah, Senators, maybe</p>
<p><strong>Sid Verma&nbsp;</strong>06:19</p>
<p>I didn't my masters. I didn't have much money that time. So the only thing that came on the TV was Canada.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>06:27</p>
<p>That's Canada for you. Because it doesn't come on down here. You know, well, you're you're in San Francisco, the Bay Area. You're not getting much hockey down there.</p>
<p><strong>Sid Verma&nbsp;</strong>06:36</p>
<p>Oh, no, not at all.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>06:38</p>
<p>All right, give us a little background on who you are there said.</p>
<p><strong>Sid Verma&nbsp;</strong>06:41</p>
<p>Sure. So, I am right now the general manager of manufacturing for Hitachi Ventura. And I represent the global manufacturing business for Hitachi limited. Earlier to joining Hitachi, I worked for Siemens as the Global Head of manufacturing, in the newly minted IoT and consulting unit. I spent around two years at Siemens earlier than that I was in Deloitte for eight years, that I have created their industrial IoT practice have run it. And it was an absolute honor at that time to make a business from scratch.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>07:14</p>
<p>I'm telling you, and you're talking about being a trailblazer. I mean, all of a sudden, now everybody does their stands. And they're saying that IoT, everybody understands digital transformation, or think they do, because pre virus, everybody has sort of this plan A to five, whatever your plan to begin their digital journey. But then COVID hits and all of a sudden, I need to speed my digital journey up relatively fast. Have you seen that on your side?</p>
<p><strong>Sid Verma&nbsp;</strong>07:44</p>
<p>Exactly. I don't think that that journey anymore. It became a burning platform. It's like, if I don't do anything, my my workers cannot go inside my factory stopped running. And just this whole idea of remote monitoring, being able to work safely using technology mean that manufacturing never occurred to them. Like I mean, the whole idea was people going and working. And machines were there to support it's kind of become the other way around.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>08:11</p>
<p>Yeah, and it's interesting, and I think it's a beautiful, you know, we talk about how, you know, pre pandemic, but when we start talking about COVID, there's the there's the one side that there's a lot of pain, yes, absolutely understand challenging time. The other side is that it really took manufacturers and gave them the ability to truly hone in on what is important. And that's why that whole conversation of digital transformation really became I have to hone in on it. I've got to figure out how to keep the wheels turning into my my business. So it's important. So let's, let's talk a little bit about that. Okay. You're seeing and correct me if I'm wrong, you're seeing a shift manufacturer, let's say macro level manufacturer is starting to look more and more at the their, their digital journey, their digital transformation. Is that a correct statement?</p>
<p><strong>Sid Verma&nbsp;</strong>09:07</p>
<p>I'll say yes. So from my point of view, like everything has to run on continuous innovation journey. Otherwise you do not survive or do not stay in the business for a long time with digital is basically the next normal now. And means COVID has expedited the normal of five years to six months now. But from the time we have electrification to that is you needed to just do it to survive to now we have to do digital to survive. That is the core of the business. We no longer individual machines or individual people work and optimize their performance. We have to do it collectively, and be able to use some of the tools that humans cannot do while they're working to come from outside and then come help them. So that is kind of for me a natural phenomena. This is what you have to do. This is the evolution of manufacturing. The next step</p>
<p><strong>Scott MacKenzie&nbsp;</strong>10:02</p>
<p>right now is digital. And I like that and I like that. It's it's not a sense of you know, I mean it's it's just a fact that you manufacturing have to begin that digital journey today. In fact yesterday right and and begin that and interact and collaborate with individuals like yourself companies like Hitachi Ventura to begin that thought process. Don't Don't be in a position where I have not, you know, I didn't do it. So I'm behind. No, now Now is the time. And and I think you're spot on. And I like the statement continuous innovation journey. Remember that listeners continuous? And that's not just what the digital journey it is. It's just your life. Continue. make that happen. Now, with that being said, Said. People are people, cultures are cultures, internal, external doesn't really matter. What are your roadblocks for getting people to say, Yeah, I got it. I'm going to walk hand in hand with sit in tachi vantara. What are those roadblocks? What are those things?</p>
<p><strong>Sid Verma&nbsp;</strong>11:14</p>
<p>So one of the things about digital that is key is we try to take like data out of steps and not do incremental improvement. So if you see the last 40 years of the Kaizen and six sigma, or the incremental improvement, small, small steps, yeah, what digital allows you to do is look at the process and do major improvement. And a major improvement is sometimes hard to fathom. And imagine, if you have always done the same thing. Because if you can do a inspection, using a camera using AI, you don't need five people. And you can do it at every step, then rather than doing it at last step. And then you can kind of skip the whole scrap and everything else. But this is not like a simple improvement of fixing things. This is like a monumental change in which you will do things. it's sometimes hard to take that leap of faith, and also trust that it will work. I'm telling you,</p>
<p><strong>Scott MacKenzie&nbsp;</strong>12:10</p>
<p>kind of. Yeah, you're you're you're you're a heretic with you're talking about in manufacturing, a make a major, major improvement, holy cow, but it can be done. Right.</p>
<p><strong>Sid Verma&nbsp;</strong>12:23</p>
<p>Yeah. And this is what digital is doing, like digital is not exactly letting you jump a couple of steps in the cycle of continuous improvement that we were used to. But it done</p>
<p><strong>Scott MacKenzie&nbsp;</strong>12:37</p>
<p>the journey. So once again, the resistance the roadblock is culturally I'm not comfortable with making major steps I'm comfortable with let's say my eyes on and and being able to make those incremental improvements and constantly work for the you know, just continuously improve, right. And now we're coming in with this new industry for Dotto, whatever it might be, and it's everything under the sun, and it's going to solve all our problems. Major and and that is really from a cultural perspective, uncomfortable for me</p>
<p><strong>Sid Verma&nbsp;</strong>13:07</p>
<p>correctly.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>13:08</p>
<p>How do you break into that and and create comfort for a manufacturer to say exactly</p>
<p><strong>Sid Verma&nbsp;</strong>13:17</p>
<p>what, especially in the manufacturing sector, people like to know that you have done it before. Because this is not like mean imaginary stuff. Correct. It's not marketing that you can say. And if it doesn't happen, it doesn't happen. You can fix it, manufacturing, you have to fix and do it. So the main, so my clients and my company itself would like us to prove it beyond doubt that this is actually working. And we need to look at not only an MVP, which was a three or four years ago problem that let's do an MVP, and we'll solve everything. I got to stop you right there. You're saying in V is in Victor p What? What do you say</p>
<p><strong>Scott MacKenzie&nbsp;</strong>13:53</p>
<p>that they call it the minimum viable product? Got it. Thank you minimum viable product, MVP. Got it. Go continue. Sorry about that.</p>
<p><strong>Sid Verma&nbsp;</strong>14:01</p>
<p>So when we started this journey on digital transformation, people say let's try something we will create a proof of concept, we will make something that will show to the world that it works. And then last two, three years, it never went too far beyond an idea. People saw really good videos on LinkedIn. But you go back to a production line still the same like what we have seen is we need to prove it beyond doubt that this thing works on in all the integrate things that the manufacturer does in the job. And that is the comfort level we have to provide. We have to spend some time and energy in building those proof of concept which actually solved the whole thing. And repeatable you sell the whole thing. So the manufacturer will tell us you do it, I allow you but you have to make sure it runs for one year. And my people are kept on doing it. Not just like you have a good idea. You gave me a software and you walked away. Nobody use it. Yeah. And and one other layer that I wanted to bring forward is all that digital stuff happened at the enterprise software layer before? Correct? You have the earpiece? Yeah, yeah, yeah. Up front big planning. But on the floor, people were still weltering using machines sewing, there was no transformation there. Correct. Like, and now the transformation is at that level.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>15:21</p>
<p>So yeah, that's interesting. I had that sort of aha moment, I said, you know, you had these enterprise systems that whatever that, that time in our, our manufacturing life was like, everybody's doing this enterprise type of approach, okay, it's gonna solve all problems. And it didn't, it just created a big system, and nothing to feed it. The only way of feeding it would be this guy like me fat fingering this information in now with this whole IoT, IoT digital transformation. I've just been able to collect that data seamlessly. Now I've got to venture into the world of data analytics and figuring out what it's telling me. Right? Exactly, yeah. So listeners, what I hear when I would have what I heard, so talk about and this is real important, specifically here in this digital transformation journey, is a history of success. Right? And you can demonstrate that because that's where that's where me as a manufacturer would be get a little nervous. Because I, I have my process, I've laid it out a manufacturing, whatever it is, I understand when that assets going to go down, possibly whatever it might be, I have a feel. Now you're asking me that I can put these solutions, digital solutions within my process. And I lose control. And that that sort of that thought that I comes I I'd normally just touch that motor. Now you're telling me I all I have to do is look at a screen and trust that data. That's that's a that's a difficult challenge.</p>
<p><strong>Sid Verma&nbsp;</strong>16:58</p>
<p>Yeah, I mean, compounded on this challenge has a lot of people have promised and companies Oh, and and nothing worked. Like, I mean, that is the part of I was saying correct. The proof of concept world, the startup world Good idea. That worked in, let's say Telecom. Let's hope it works in manufacturing, great idea. It looks like it's gonna work. And we put it on top of a motor and it didn't work and the motor blew. And sometimes people got hurt and the product got destroyed. As your, as a manufacturer, you're gonna give it a couple of tries. And then you're like, Okay, I'm done. I'm not going to give any more people. I'll even</p>
<p><strong>Scott MacKenzie&nbsp;</strong>17:37</p>
<p>give you one try. And if it fails, I'm kicking it over the, you know, over the bridge, right off the bat, you're spot on. And I forgot about that. And I was going to ask you about it. If I had a nickel every time said that somebody came to me and said, we're AI or IoT specialist, or I'm an AI person, or I'm an edge person or I'm a cloud person and I do all of this stuff and I link it all together. We wouldn't be talking I'd be on a you know beach sipping mai Tai's because everybody's out there. And they're all talking about that. And if I do a search, on my website, or on not my website, but out there, I'm going to pull up a gazillion hits on IoT, and u right, it gets down to trust. I love it.</p>
<p><strong>Sid Verma&nbsp;</strong>18:23</p>
<p>Yeah, and not everything can be like transferable a lot of the IoT came from the telecom, like Cisco and at&t, they did a lot of that, and they wanted to use that that skill set only transferred a little bit. And then you need a different level of expertise to bring it down to manufacturing versus health, healthcare and biotech. And that is where you need an expertise, like we one of the reasons my clients is why should I trust you versus somebody else. And the reason is, we have to actually do and prove that to our own company in Hitachi. And same thing when I was in Siemens, like same thing, like the companies like industrial companies like to spend a little bit more time. So we are usually behind the curve. But we have to prove to ourselves before we go to tell the client that hey, I actually can solve your motor problem. It's not that glamorous, it's hard work. And it is rewarding once you finish it. But you have to do this. Every asset every processor time</p>
<p><strong>Scott MacKenzie&nbsp;</strong>19:22</p>
<p>it is in and I think there is this silver bullet mindset to a certain extent where Yeah, I bought I bought that device, I've stuck it out on my motor, I should be resolving the problem ASAP. And I've just tried to solve that problem. Yet there's there's a lot of intellectual and sweat equity that goes into that device being stuck on that motor, shall we say? And that's where the real that's where the diamonds are, right? True Value true efficiencies, and finding individuals the human side that can dig That stuff up and be able to make that stuff work. And that information. Now, with that said, Where do you I mean, it just seems like it's at a blistering pace it. I mean, I can't keep up I went. Last year when we were able to go to conferences. I was in Barcelona, I have IoT solutions World Congress, or IoT solutions. Anyway, and it was just technology at this blistering pace. And it's when it's pre virus, I was upset because I couldn't keep up with it. Now, it's like, everything is so fast and everything, where do you see it going? said,</p>
<p><strong>Sid Verma&nbsp;</strong>20:41</p>
<p>Yeah, I mean, even I have challenged keeping up.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>20:46</p>
<p>I'm sorry to hear that. Because I am, holy cow, you're in it.</p>
<p><strong>Sid Verma&nbsp;</strong>20:51</p>
<p>It is true, like, the new ideas are always there. And it takes time to challenge and I test it out. But from what I have seen in this world is we started with the big data thing. So what it Yes, people have done from the big data, and be able to ingest and be able to do like how you run your Google Maps and Facebook, like behind the scenes, there is a lot of analytics and AI going on. And what we in manufacturing said hey, we can use some of it, we are quite behind. And we'd like to reproduce that. So, what happened from the first generation was we started having an IoT platforms crack you get the ptcs of the world, a commodity of the world. But then platforms are more horizontal or generic like somebody has to go solve a problem. And that is the next few years of doing PLCs or proof of concept mdps which took them which got everybody excited, but then nothing got solved, except for few easy stuff. From from where we are like last two years of the people said okay, I get all the stuff like you need a system integrator to do custom stuff, you need a platform. Okay, still not solving my problem, like at the cost level I need. That Yeah, one thing is, the other thing is the most of the companies now have done enterprise level solution. So they all have the RPS and me as is. So they said, okay, we are now good on planning. Now, the frontier is the people who are actually working the process getting done, I can use some technology to get data out. I can borrow something from the IT world to do big data analytics. Conceptually, it looks like we have everything but why is it not working? And so for me that right now, the challenge that I faced in last two years of Siemens, and and Hitachi is to take those generic platforms to convert a user level solution of persona based solution, maintenance manager on a modern need the solution? Yes. And what will that take me to work? And that is what my challenge is, because that is the frontier of digital transformation for manufacturing right now,</p>
<p><strong>Scott MacKenzie&nbsp;</strong>22:54</p>
<p>you got to be solving problems, right? There is still there, the problem still exists, but how do you? How do you link that digital solution and solving true problems? I love it. And I love the fact that when we start talking about you brought up a really good point, and I and I want to make sure the listeners hear about it, there's still a cost element to it, right? And you still got to do that, do I get an ROI on it, you got to balance it out. And so the only way you're really going to get to that point is that you've got to have that history of success, demonstration of the ability to be able to do that. And then be able to, with confidence, and with trust, be able to say, That's right, the value is there. Let's deploy it. And I feel comfortable. And that's that's like you said, the, the new frontier, you got to be able to do that. And And boy, there were a lot of there still are, there's a ton of companies out there, they're just saying, Yeah, we can do it. It's gonna save you a gazillion dollars. But it's going to cost you a gazillion and a half. You know those things. Because the neck, the new normal, whatever that normal looks like, my concern chin, you know, take away my concern. That's your responsibility. But my concern is, once all of this stuff passes, and we start feeling more comfortable with that next normal, whatever it looks like, it's not business, as usual, can't be business as usual. So whatever that next normal is, then we're going to take our eye off the ball, we decided that we wanted to go to this digital journey, and then we take the eye off the ball and then we go back to what sort of a Kwazii digital manual process. Do you see that? Or do you think companies are going to say, No, I want resiliency and I want to be able to commit to this until that next time. That's the message.</p>
<p><strong>Sid Verma&nbsp;</strong>24:40</p>
<p>You're right. So it means I it's hard for me to foresee what will happen. But I think the way digital transformation right now is accelerated it mostly to allow the work to go on. Allow remote monitoring to happen and allow safe working place to be created. I mean, we are Not able to produce the same level of productivity we had before, because the whole last 40 years was, let's put everything close to each other. So that there is minimum time wasted. Yeah, but now everybody's so close to each other. And COVID says, okay, you cannot be close to each other. So what we have done is we reduce the number of people hands, we have reduced productivity and, and brought output. A little bit of digital is helping. But what I foresee in the future is every process, right now, we don't have the luxury because of safety to do that. But every process will have to go through that return on investment versus concept like return on capital invested, because not every process will need digitization. Not everything needs predictive maintenance. Because it means there are other ways to design a process correct, like so means if a motor can fail, and more than $100, for three motors, they're in parallel paths one fails, the other one picks up, I mean, so you don't have to, you have to invest. So So that's basically where we will be, we'll be looking at each process and saying, which is the most critical failure mode, our outputs, and what does it cost me to do digital on it, and a lot of that other stuff below the radar will be left as is. And also, the other side is human dexterity. And training is much faster and cheaper, then you can actually program it. So if you do new things, and you need people to do like a little bit of AI in their head, rather than you program it, that part will always be there, in our computer systems are not as good as a human yet, especially without too much training. So I see that is happening from technology side ROI and human dexterity and, and engineers like me that we humans can feel and perceive things that a computer will</p>
<p><strong>Scott MacKenzie&nbsp;</strong>26:50</p>
<p>absolutely, you're absolutely spot on. So don't listeners out there, don't be concerned about this digital journey, this digital transformation, and changes within whatever the future looks like. There is always going to be room and the need for people. They're just different skill levels different all that there's always going to be that need now, we're gonna have to wrap it up. Are you active out on LinkedIn? Is that a good way to get a hold of you?</p>
<p><strong>Sid Verma&nbsp;</strong>27:19</p>
<p>I am Yeah, LinkedIn is my only social media thing that I am active on it is I like it.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>27:24</p>
<p>Yeah, I do too. AI. that's a that's a, a free promo to LinkedIn. Right there. I like it too. Now, listeners, let's just sort of wrap it up. Just real quick here, I think a couple of key takeaways, continuous innovation journey. If you're in manufacturing, if you're listening to this, you've got to just embrace that continuous innovation journey. The other thing you need to look, if you're saying, Hey, I'm interested in this digital transformation journey, and I think it's important to us, you need to find a company that has that history of success, real success, that can really help you in this journey. And I think the last point is that there are a lot of people out there talking and talking and somewhat walking the walk of IoT and digital transformation. My recommendation is that you just go right to Sid and just get it right from him and Hitachi vantara because they're doing great things out there. All right, said we're gonna wrap it up. Thank you very much for joining the industrial talk podcast. We're celebrating heroes of manufacturing on this one. We didn't really hit too much on that. But you're a hero.</p>
<p><strong>Sid Verma&nbsp;</strong>28:36</p>
<p>Thank you, Scott. I think you had to the morning kind of messaging. So I appreciate that.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>28:41</p>
<p>All right, thank you very much. All right, listeners. We're gonna wrap it up on the other side, you're gonna have everything that you need at industrial talk.com. Stay tuned.</p>
<p>28:51</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>29:02</p>
<p>Well, thank you very much for joining the industrial talk podcast. I hope you enjoyed that interview with Sid Verma, I know I did. I am just an absolute junkie, when it comes to this stuff. I like to consume as much as I can. Because you know why? It's because I'm, I want to collaborate. I want to innovate. I want to educate. And I want to do it with a sense of speed and tenacity. That's what I want you to do. You got to reach out to sit, go out to his stat card on LinkedIn. And again, it's si d d, h, AR, th Rama vrma. Reach out. I'm guarantee you he wants to talk to you. And he's got solutions for your pain. Yeah, I'm definitely Alright, here's the challenge. hang out with people who are bold, brave and daring greatly, and I guarantee your world and your vision of this world will change in a positive way. All right, you'll be bold, you be brave, you dare greatly. Let's change the world together. Thank you. for joining the industrial talk podcast. We're gonna be back with another great interview shortly.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/sid-verma-with-hitachi-vantara-talks-manufacturing-and-need-for-innovation-for-future-success/">Mr. Sid Verma with Hitachi Vantara talks Manufacturing and Need for Innovation for Future Success</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Rene Nazario with VisualK an InforEAM Partner talks about Deploying InforEAM to Micro Vertical to Power Gen</title>
		<link>https://industrialtalk.com/episodes/rene-nazario-with-visualk-an-infoream-partner-talks-about-deploying-infoream-to-micro-vertical-to-power-gen/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 07 Oct 2020 15:00:00 +0000</pubDate>
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					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Rene Nazario, Infor EAM Solutions Partner at VisualK about "Strategies for Deploying InforEAM to Micro-Vertical Assets in Power Generation". Get the answers to your EAM questions along with Rene's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/rene-nazario-with-visualk-an-infoream-partner-talks-about-deploying-infoream-to-micro-vertical-to-power-gen/">Mr. Rene Nazario with VisualK an InforEAM Partner talks about Deploying InforEAM to Micro Vertical to Power Gen</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/rene-nazario-with-visualk-an-infoream-partner-talks-about-deploying-infoream-to-micro-vertical-to-power-gen/">Mr. Rene Nazario with VisualK an InforEAM Partner talks about Deploying InforEAM to Micro Vertical to Power Gen</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Xcelerate20 Features Blair Fraser with UE Systems on Disrupting Bearing Lubrication Through Automation</title>
		<link>https://industrialtalk.com/episodes/xcelerate20-features-blair-fraser-with-uesystems-on-disrupting-bearing-lubrication-through-automation/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 05 Oct 2020 15:00:00 +0000</pubDate>
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					<description><![CDATA[<p>It's been said that as many as 60% to 80% of premature bearing failures are lubrication related. Whether it is due to over lubrication, under lubrication, or simply using the wrong lubricant for the wrong application, it is still a lubrication related failure.  One challenge for maintenance &#38; reliability professionals is how to optimize their lubrication PM’s. Ultrasound technology is one way to assist in enhancing lubrication procedures. Using ultrasound, we can prevent lubrication failures due to over and under lubrication.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/xcelerate20-features-blair-fraser-with-uesystems-on-disrupting-bearing-lubrication-through-automation/">Xcelerate20 Features Blair Fraser with UE Systems on Disrupting Bearing Lubrication Through Automation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/9983a72c-122d-45de-919e-602a3a81cf2c"></iframe></div><p><strong>Fluke Reliability's Xcelerate20</strong> and the <strong>Industrial Talk Podcast</strong> is talking to <strong>Blair Fraser, </strong>Global Director of IIoT Solutions at UE Systems about <strong>&#8220;Disrupting Your Bearing Lubrication Through Automation&#8221;</strong>.&nbsp;Get the answers to your &#8220;Bearing Lubrication&#8221; questions along with Blair's unique insight on the “How” on this Industrial Talk interview!</p>
<p>It's been said that as many as <strong>60% to 80%</strong> of premature bearing failures are lubrication related. Whether it is due to over lubrication, under lubrication, or simply using the wrong lubricant for the wrong application, it is still a lubrication related failure.&nbsp;One challenge for maintenance & reliability professionals is how to optimize their lubrication PM’s. Ultrasound technology is one way to assist in enhancing lubrication procedures. Using ultrasound, we can prevent lubrication failures due to over and under lubrication.</p>
<p>You can find out more about <strong>Blair and the wonderful team at UE Systems </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>BLAIR'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/thisisyourai/" target="_blank" rel="noopener">https://www.linkedin.com/in/thisisyourai/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/ue-systems/" target="_blank" rel="noopener">https://www.linkedin.com/company/ue-systems/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://uesystems.com/" target="_blank" rel="noopener">https://uesystems.com/</a></p>
<h2>SIGNUP FOR FLUKE RELIABILITY'S XCELERATE20, RIGHT HERE RIGHT NOT &#8211; YOU WILL NOT BE DISSAPPOINTED!</h2>
<div id="attachment_6977" style="width: 610px" class="wp-caption alignnone"><a href="https://xcelerate.accelix.com/#overview" target="_blank" rel="noopener"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-6977" src="https://industrialtalk.com/wp-content/uploads/2020/10/FDS-2145-FR-email-header-1.png" alt="Fluke Reliability" height="200" width="600"></a><p id="caption-attachment-6977" class="wp-caption-text">Xcelerate20</p></div>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Xcelerate20 Features Blair Fraser, UE Systems on Disrupting Bearing Lubrication Through Automation" width="500" height="281" src="https://www.youtube.com/embed/gngUTTYQPvw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p>lubrication, friction, IoT, IIoT, bearing, grease, data, people, blair, technology, lubricate, put, system, uesystems, industry, called, companies, lubricant, solution, talk</p>
<p><strong>SPEAKERS</strong></p>
<p>Scott MacKenzie, Blair Fraser</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>00:18</p>
<p>So put on your hard hat, grab your work boots, and let's go Hey there, welcome to the industrial talk podcast. We are 100% You know, this, this platform, this industrial talkback platform is dedicated to you. But women and men of manufacturing the women and men of industry, you are bold, you are brave, you dare greatly. you innovate. But you innovate and you are changing lives and the world around you. That's why we celebrate you on this podcast pretty much every day. That's right. Now we're in love with you every single day. And that's why you are the heroes on this particular podcast. All right. Another great interview. And this is associated with Xcelerate20 right, Xcelerate20 that is a conference brought to you by those wonderful people at Fluke Reliability. We're going to be talking a little bit about that. His name is Blair Fraser. And that's f ra s. Er, ue systems is the company talking about i o t let's get rockin. Yep. All right, I want you to get out your calendar, paper pencil, something to mark it up. And I want to put this date down, you got to put these dates down on that particular calendar. It is November 17 to November 19. It is a virtual conference. Of course, it is because we live in in this pandemic world right now. And it's Xcelerate20. That's Xcelerate20.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>01:48</p>
<p>That is a conference brought to you by those incredible folks at roll Fluke Reliability. And I need for you to put that down. And and quite honestly, you know what's going to happen. You can also listen to Blair Fraser, he is one of the incredible one of many, trust me one of many incredible professionals that are going to be sharing how to do things the right way in the world of asset management, reliability, IoT industry for Dotto, and anything in between the theme, the theme of this particular event, and boy, is it timely, I just want to make sure you understand it is timely. And I'm going to look over here at my other computer because I want to make sure I get it straight. The six domains of resilience. Now, you know, as well as I do to build a business of resilience, and I've been preaching this on the industrial talk podcast is that you're going to have to collaborate, you're going to have to innovate, you're going to have to educate with a sense of speed and purpose, right. And you're going to have to be able to put these processes in place. So that if Lord willing, it doesn't happen. But if it does happen, you get hit by the the two finger death, blow of the COVID or some other unusual virus, you'll have a business of resiliency. So the themes that are going to be communicated to you going forward specifically with the Xcelerate20 casts of incredible professionals is the sixth domain of resilience. Number one, vision that is purpose goal. Right, and congruency. Okay. composure. That's, that's the other one. We're talking about reasoning, health, tenacity. And of course, my favorite, my favorite is collaboration. And I'm always into that. But all of this is wrapped up in, you're going to be innovating, you're going to be definitely educating. And it is an absolute honor, that I have the opportunity to not just speak to Blair but others that will be presenting at this particular conference. And I'm telling you, they're going to bring the lumber, they're going to bring the excitement, they're going to bring the energy because you deserve it because you need to learn about this. And this is a boy, it's just a timely topic, everything that's associated with, you know, industry for Dotto IoT devices, you name it, it is a timely conversation. Now, let's get on with the interview. Blair Frasier now want to make sure you understand that that is with an S S, not a z that's FRASER, you IE systems is the company he is the global director of iiot solutions at that wonderful fine business. And we are talking about in this particular episode talking about lubrication and strategies associated with using the IoT solutions and the devices associated with it so that you can properly lube your equipment which is very doggone important, I'm telling you right now, look into that. Reach out to them. Now, everything is going to be there, you're going to have to get involved once again, November 17, through the 19th. Xcelerate20 is the event. I'm going to have that link out there. If not, you just go onto Google and pop that in there. Make sure it's an axe, and you'll find all you need. Get engaged. Get on it. I'm going to be doing it. So shoot you. Alright, let's get on with that interview. Blair Frasier is the one in the hot seat. We had a great time. Enjoy the conversation. Blair, welcome to the industrial talk podcast absolute honor that you found time in your busy schedule to talk to the listeners of this fine podcast.</p>
<p><strong>Blair Fraser&nbsp;</strong>05:41</p>
<p>It is a fine podcast. Got it. Thank you so much. Yeah. Heck, yeah. Well, that's a way to start a podcast.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>05:49</p>
<p>That's right. Thank you very much for joining. All right. That was excellent. Yeah. All right. For the listeners out there, you can tell that Blair's got a little spunk in him. He's quite peppery background into who you are, and why you're such a great professional there Blair. And then we're going to talk a little bit about lubrication.</p>
<p><strong>Blair Fraser&nbsp;</strong>06:06</p>
<p>Well, I can I can give you some background about a great side of me, but absolutely. So my name is Blair Fraser, I'm the director of IoT over at ue systems, ue systems been around for 40 years in the ultrasound business in preventive maintenance, energy optimization, things like that, using ultrasound as a technology. I started my career as boots on the ground, I'm actually an a not a very good one, a licensed electrician. And what I say is, is even my own family wouldn't hire me to install a light bulb. So I think that speaks to the, to my skill set from that perspective, because I didn't do it very long. And I do go back and, and get into engineering on the electrical and automation side. So yeah, I spent, I spent the first part of my career on the shop floor, which I think, brought me a lot of real sense real life. And then I've ventured out in the technology space, the last three years prior to joining YUI systems, I focused on artificial intelligence. One is a guy like me doing an artificial intelligence, I still don't know, to this day. And again, the way I learned artificial intelligence was through brute force. And that brought me into the technology game and now at YUI systems focusing on on technology, how can leverage the power of ultrasound and bring that to more people in a more convenient, more safe way? You know,</p>
<p><strong>Scott MacKenzie&nbsp;</strong>07:19</p>
<p>what's interesting about AI, I think pre virus, pre pandemic pre two fingered, you know, death punch, I believe that people said, innovation is important to my, my process, my manufacturing my industry, yeah, but I'm going to sort of run a two to five year timeline on it COVID hits, though, then all of a sudden, we need to create a business of resiliency, and, and at that base, we've got to be able to, I mean, we've got to bring the innovation, and that's where you sort of shine. And that's where ue systems shine. Because you're you're right there where you're creating solutions for businesses that keep them up and running as long as they possibly can, which is very important. Let's talk a bit about that.</p>
<p><strong>Blair Fraser&nbsp;</strong>08:05</p>
<p>Yeah, it is, I think from a point of resiliency, I think I think it was the CEO of GM said it best if you go into this pandemic, and come out the same way you came in, you fail to take an opportunity, right. And I think it's a challenge to all of us. And what we're seeing is, it's very clear to this day is those people that invested in innovation, or an automation or some part of their digital transformation process going in to COVID with pandadoc, whatever you want to call, I don't want to go down now. But you had a better opportunity in front of you from those that did not write and we can clearly see it. And I'm sure you've done this across all industries or certain industries that lag and there's gonna be many listeners go, yeah, that's me. Right. And we all have that excuse that I'm gonna compete and innovate. But I think what we've learned from this type of technology is small incremental steps, right? That is the key. And that's what we're trying to do a ue systems. I'll give you an example. You mentioned, you know, we help companies operate safer, more reliable, more energy efficient, and we do, but the key part to remember is we are one piece of a larger puzzle, right? And what I love what's happening in industry is the big giants, right? A companies and the small mom and pop shops now are all contributing to a better, more efficient work environment. See,</p>
<p><strong>Scott MacKenzie&nbsp;</strong>09:21</p>
<p>that's, that's interesting. You bring that up, because, you know, everybody understands that the one side of that sword and that sword is painful that that COVID sword, yes, we got it. People are hurting. There's some challenges the other side, and you just brought it up, you sort of touched upon it. There is a greater spirit of collaboration. There has to be and there</p>
<p><strong>Blair Fraser&nbsp;</strong>09:39</p>
<p>has to be people listening to this podcast. We're the ones that running it. And I love it because the giant companies are not going to end the event I'm talking about vendors are not going to own the ecosystem. We've seen it we've seen companies try to we'll build this ecosystem for you and it's going to have everything No, you know what, you know what we're really good at altra sound you know what, we're not really good at a lot of Other things, so don't come to us with the other things, we are going to supply you with world class best in class altra sound solutions, use it for that, if you want to tie it into other systems, that's great. You're going to play in their sandbox,</p>
<p><strong>Scott MacKenzie&nbsp;</strong>10:12</p>
<p>too. And I love that. I think that that is a beautiful statement, because I, I really believe that and I believe the fact that when we start to, to look back, we're gonna say, Okay, yeah, some people, yeah, they didn't take advantage, but there's gonna be a lot of people who are saying, that was the best that that unfortunate situation was the best for my business. Because I was able to contact Blair, we created greater focus into what we needed to do just because we needed to, and we're not dealing with all the, you know, the, you know, the shiny objects out</p>
<p><strong>Blair Fraser&nbsp;</strong>10:44</p>
<p>there, it's great to be lots of shiny things. Yeah. And, and that's, that's what I tell people is, you can go and start to Google IoT solutions. And you can find so many solutions, I lost track, I used to keep track of them and follow them to see technology and I, I love technology, even it's from a competitor. I love it, right? Because we're all contributing to the better good, the sandbox is huge, right? But here's the and keep this in mind. I'm the director of IoT a UV systems, companies, people don't need IoT. Right, what they need is a solution to a problem. IoT is a mechanism is a tool that could possibly solve that problem, not guarantee it, but it's a it's a tool, a method to solve a problem, what you need to do is figure out how to solve a problem. And hopefully IoT has an aspect to that. I love it. And you're absolutely spot on. And I think those conversations are happening, because I think that people are saying, like, I can't, I can't dilly dally, I've got to come up with solutions to my problem. Right, those problems are what? Here's the reality and and another CEO of Microsoft, right, came out and said, digital transformation changed in more than two months that didn't last 10 years or something like that, and totally agree, because what are we seeing is, you know, a lot of us are gonna listen to this podcast, and we're sitting at home, I, I used to be on a plane every other day. I haven't left my house. I'm getting I don't know what to do. I got it like painted or something. Right. I haven't left my house. So here's the challenge. I'm now supporting customers, I'm having these conversations are in technical talks with all these companies, and I'm doing it from from my house, and it's something I could I thought was never possible before. You know, I'm a face to face person, I want to look you in the eyes, make sure I trust you see how you act, make sure you put your shopping cart away. Right. those type of things? And then and then, you know, do that. But I'm learning these face to face conversations. No, we're lucky we know each other from the past. Right? But what a difference these these technologies can do.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>12:41</p>
<p>Right? And you're absolutely correct. And I think it's forever changed, right? I mean, it's it's harder for business to justify Blair to jump on a plane to go talk to somebody, when maybe it's just a 15 minute conversation, we could do it by zoom, and it'd be just every bit as effective. And I think that there are going to be other consequences that are resulting from this. And some people can say, Why do I need that office? Right? I just stay in your house and no talking, you know,</p>
<p><strong>Blair Fraser&nbsp;</strong>13:08</p>
<p>well, that's right. So here's the thing. Now, now many of us are getting overloaded with zoom meetings and things like that. Yeah. So you've been proven that these virtual meetings are way more tiring than actually meeting in person. So if you ever get done a day of just back to back meetings, and you're exhausted, you're like, I didn't do anything. Well, it was talking to a screen, but I'm exhausted. That's why. But we flip that on to the end of what we're seeing now with IoT, in particular condition monitoring. And I have gone out and said, I think we're at a crisis point, I think we have a serious problem with IoT and condition monitoring. Because I think we are getting so much data, so much data, we don't know what to do with now we can strap a sensor on to anything and get data. You don't necessarily what it means, right? And I come from me, I know the value of collecting data data, I still don't believe data is the new gold, I believe, insights. Yeah, new gold data is just the raw material, right? Gold is the iron ore if you will to get that gold. But we're focusing on capturing this data. And for the AI background, absolutely collect data. never delete data, always save that day. You never know when you need it. But really what we're trying to get to is insights, we're trying to solve that problem. How do we get to insights? So you can start to log in these systems and get all this information. But how do we get insights? Right? But</p>
<p><strong>Scott MacKenzie&nbsp;</strong>14:23</p>
<p>isn't there a way to be able to say, Okay, I'm collected data, and there's data, no man is a tsunami. And when somebody says I can, I can put an IoT device out there, and that device is cheap. And all I do is just sort of stick it out there. And now it's into the cloud, right? There's data everywhere, and it is a tsunami. The key is to be able to take that data and really create the parameters of saying, this is important data. This is not important data, get rid of that, because maybe it's not, but then of course, you want to save it all.</p>
<p><strong>Blair Fraser&nbsp;</strong>14:55</p>
<p>Yeah, of course. Yeah. No, and AI is gonna help it AI is gonna help you That data start to tell us and I love it big fan of artificial intelligence. But also, there is also there's data, there's insights and a very, very small portion of that data we're collecting is what I call actionable insights. What can I, what can I do from the data turned to insights turned to actual instance? I can do and let's let's talk about a bearing, for example. Yeah. So bearings, they're spinning around in our plants or our industry everywhere, right? It is said that 80% of premature bearing failures can be traced back to port lubrication practices. Right?</p>
<p><strong>Scott MacKenzie&nbsp;</strong>15:38</p>
<p>Yeah. Too much not enough. That's right. Whatever. It's just like, right. Yeah.</p>
<p><strong>Blair Fraser&nbsp;</strong>15:44</p>
<p>Right. So so it to me, it's a smoking gun. Right. Emma says, Well, I have a have a downtime issue with my rotating equipment. Well, your bearings, I think was SPF come up with the study saying less than 11% of roller elementary anti friction bearings meet their design life?</p>
<p><strong>Scott MacKenzie&nbsp;</strong>15:58</p>
<p>Less than 11%? Less than 11. So I don't know if it was 10.9. round down and say</p>
<p><strong>Blair Fraser&nbsp;</strong>16:05</p>
<p>10%, we can say that, right? So bearing we know bearings are failing. But here we are, in my opinion, going back to that crisis, I think we're in we go to the PF curve, every reliability maintenance person probably knows that pf curve, right. And everyone's racing to pee pee is that point that has identified by Nolan heaves a identifiable physical condition that something's going wrong? Right, right. So every single person, and companies there is saying, Hey, I can detect this point P on this bearing before anybody else, right. That's what everyone's racing to. Right to give us enough time to start planning. Right. Right. That's great. Because, you know, I don't get really caught with my pants down, I can start to plan, right. But, but there's, you look at that PDF curve, there's also a domain, just to the left of that was called the predictive domain called the proactive domain. Right? This is where we're trying to prevent the failure from happening in the first place. So you know, Benjamin Franklin, one ounce of prevention is worth a pound of cure, right? I think that holds true with this, too. What if we were to put just a small, every person out there listening to it for every $1 you spent at at detecting a failure, you put 10 cents of that into trying to eliminate failure from happening in the first place, or even not even eliminated, but prolonging it?</p>
<p><strong>Scott MacKenzie&nbsp;</strong>17:25</p>
<p>Yeah, I was just gonna say you can prolong it, because eventually, just bearings themselves will eventually where no matter, let's say you're hitting your lubrication. on target, right? That's just gonna eventually over time, where, but the key is that one moment when you can pull it out properly, put another one in, and you're back up and running. It's better than having a catastrophic type of deal.</p>
<p><strong>Blair Fraser&nbsp;</strong>17:50</p>
<p>That's right. So that's what we're trying to do. And that's really what we're trying to do with the with IoT and ultrasound. So what we're doing with that is, we've already established for decades, the process or this idea called ultrasound assisted or guided lubrication. And what we're doing there is we're measuring friction, right? The purpose of an anti friction or rotor element bearing is to reduce friction. So it makes sense. Let's monitor friction. And what that friction tells us is two things. Exactly. When that thin film, less than one mil, on those ball bearings, has started to degradation, it's not there, and we cruise friction. So it's telling us when we need to re lubricate or re grease, right, but we also use that friction to tell us precisely how much lubrication is required. Okay, so we're getting to that, you know, common lubrication issue, what I call inadequate greasing, that covers over lubrication and under lubrication. Both are just as bad. No, grease is bad. That makes sense. But guess what, you put too much grease into a bearing you fill that cavity, you create more friction just makes sense,</p>
<p><strong>Scott MacKenzie&nbsp;</strong>18:55</p>
<p>right? So you got those individuals out more is better,</p>
<p><strong>Blair Fraser&nbsp;</strong>18:59</p>
<p>more so right? And I get I get to be fully candid with you here, Scott. I was that guy. When I started my career, I was working in a facility. And I had I thought I was doing this every month I went around and I squeezed that. I said, Yeah, I saw that old grease come out the seal. Right. I must have put enough grease in. It's good. Yeah, I don't Good.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>19:21</p>
<p>Now to the next one.</p>
<p><strong>Blair Fraser&nbsp;</strong>19:22</p>
<p>Yeah. You know, it's interesting vitamin measuring friction, I would have seen, hey, this is literally what happens. You start to add grease a Greece needs a bearing nice Greece, right? You start to lubricate that friction starts to go down, right? You can literally watch it with our software, you start to apply more grease after you've replenished that thin film. Your friction starts to go back up again, past the point that you started that actually made that bearing worse. Right? You've actually clearly by thinking you're adding grease, you've made it worse, right? So here's the challenge. So now we're in this world, this COVID world so what we're trying to do is enable technical To make us better to make us faster to make us smarter, right, and I personally believe that technology is never going to replace proper education experts in this field even with AI. Okay? What I'm saying is we need to enable these people better. So what we see is the average wrench time in a facility can be 30%, which gives the average person or technician about 140 44 minutes a day to do work. Now, if that's your lubrication technician, is 144 minutes to go around and lubricate or she to go lubricate. How many bearings Can you lubricate in that time, right? So here's the challenge. In this COVID world, just like we learned that most of our business can get transferred over to home offices and virtual, obviously, maintenance, very tough, you can't bring assets home with you, we can learn that we don't necessarily need to go to this equipment, right. So the challenges there is we use this ultrasound guided lubrication, we're using technology. In fact, our on track system can bring you that friction level in real time to anybody on any device. Right now, I am looking at the friction of a bearing in a system in the Netherlands on my phone, right? So I can see the friction of that. And what's great about that is it's not data, it's incites friction to me, I understand, right, if this friction to here, I need to lubricate. It's very simple, right? But here's the challenge, when I have to go lubricate, I still have to go out to that vise to go do it. Right, you physically have</p>
<p><strong>Scott MacKenzie&nbsp;</strong>21:31</p>
<p>to I mean, it says, we have to walk out there with the grease gun move we get on that, yeah,</p>
<p><strong>Blair Fraser&nbsp;</strong>21:36</p>
<p>I'm gonna grab my grease gun, I'm gonna get hurt. And I'm going to put on my safety equipment because things are spinning or falling all that stuff, right. So this was one solution to a problem of three common failures of inadequate lubrication. The right lubricant is a huge issue.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>21:53</p>
<p>I got it right down there, I got the right grease. Yet no rain again, a baby.</p>
<p><strong>Blair Fraser&nbsp;</strong>21:58</p>
<p>So what have we done, we've recommended procedures in place. Color coat, your grease nipples make different fittings, so there's no physical way you can put the wrong grease in. And the third one is contamination. Break. Big. You don't want anything in that, right? This is contrary to belief is smaller the particle of more damage, it does better off putting a bowling ball in there then pieces, right, which you can see the bowling ball. You could Yeah, so So here we are. So even with ultrasound guided lubrication, we're still making sure we're lubricating not based on time, because we have learned that time based anything in our world is bad, right. So typically, you know, practices are time based, every month, I'm going to go give it a shot, a lubrication, ultrasound guided lubrication, we still go around on a time based method, but we're measuring friction, okay, this friction hasn't changed, I don't need to lubricate, right. And then the other side of the fence is saying, I'm going to put in what's called an automatic lubrication device. Okay, these are individual units, sometimes through distribution block, which dispense a very precise amount of lubricant or grease into a bearing at a specific time. So every day, I'm going to put in eight CCS or every month, I'm going to sweat it</p>
<p><strong>Scott MacKenzie&nbsp;</strong>23:10</p>
<p>driven by data, it's driven by insights, you're not just doing it just because but your</p>
<p><strong>Blair Fraser&nbsp;</strong>23:16</p>
<p>log it in it is you go by data, but you're doing it by time, typically. So you're doing it still, every day, I'm going to put a little bit of grease in there, which is, which is which is good, which is good. But you still don't know if that little bit of grease everyday is required, because you still don't know the friction, right? So you set these devices up. Some of them do have vibration sensors in them to make sure you're only going to lubricate when it's running. But you're still not getting condition based lubrication. So on one side, we're saying, hey, do condition based lubrication, you have other people on your side that saying I have these automatic devices that are going to take care of it for me. And hopefully, I've set up the right, time based. So it doesn't take much to think about what if I put real time friction into these automatic lubrications? Where I'm sending a signal based on friction to a lubrication device. Yeah, that thin film, I don't care if a month has passed, two days have passed, because it depends if I how I treated it, what the load was on it, how fast it was, things like that. So welcome to the contract smart loop, we develop a product that we can then monitor that friction in real time on my phone. And guess what, if I wanted to with a proper security, because IoT is all about security, I can hit this lubricate button on my phone. And what it's going to do is send a signal to that automatic lubrication device and dispense a known quantity of contaminant free exactly the right lubricant into that bearing. And I could hit that button. Watch that fall. If I need to lubricate a little more, I hit that button again. This is what technology is doing for us. Right. And I think it's very important to notice we're not replacing that lubrication expert, you still need to know the fundamentals of lubrication, you need to select the right grease. You need to make sure it's the right thing. quantity going in there. Right? But you have a real time feedback mechanism to say when and how much grease to put in there.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>25:07</p>
<p>Yeah. See, this is so interesting, because I love the innovation that exists out there, especially within IoT. And, and how it like, again, you know, this whole COVID thing has brought that to right up front. And people are having these meaningful conversations and, and that that solution by YUI systems is just fantastic.</p>
<p><strong>Blair Fraser&nbsp;</strong>25:29</p>
<p>It's It's fun, but it also goes to work I think technology is going to fit in. And regardless of how good the situation, the solution is, the cost, there has to be a cost to benefit ratio. Right? Because if this is too much, you know what, I'm gonna take that risk, I'm gonna put an automatic Luber are still gonna go in and do routes. And that makes sense. Right? So we had to think of technology. What's great is technology's adopting so quick is driving the cost down of everything, to take your data, put it to the cloud, we're not in the cloud business, right? We host our data in the cloud, but it's not our cloud. No, I'm not. I don't I'm not competing with Jeff bazel. store data in the cloud or or, or Bill Gates there. Right. So</p>
<p><strong>Scott MacKenzie&nbsp;</strong>26:11</p>
<p>I would highly advise against that. Just you don't want to get into that market. I think that's right.</p>
<p><strong>Blair Fraser&nbsp;</strong>26:15</p>
<p>Well, though, so that's the great part, right? And really, it's the it's the freedom with with COVID. In the example in the beta customer, we had their lubrication guy was camping. So I said, Hey, we have the system on. I'm looking at this data. I'm not a lubrication guy, right? I mean, I am from some parts, but I don't spend day in and day out thinking about lubrication. So he says, Hey, I'm on vacation. I'm up in this national park. I'm going to look at the data. He grabbed his cell phone, he's looking at that friction data. No, he did. He hit the button. He lubricated precisely while on vacation. Right? I apologize for interrupting his vacation. But it proves the point there that even if he was at home, right, or even a in the plant at his desk,</p>
<p><strong>Scott MacKenzie&nbsp;</strong>27:03</p>
<p>right. But does your system does the this ultra town IoT IoT device? Yeah, proactively. Let's say it's seeing something something's going on. And I don't have to I'm, I'm eating dinner, and then all of a sudden I receive a lip. So that to me is important, too.</p>
<p><strong>Blair Fraser&nbsp;</strong>27:25</p>
<p>It is absolutely. So it's going to tell you, so it's going to fit in that predictive domain. And I'm not going to get into the debate of the PDF curve on which technology is and what sooner because that's just a wormhole. And obviously, as things start to fail, you're going to have friction. So on the lubrication side, there really has to be two parts. And with any system, what I challenge is the biggest challenge we have is not cost. It's not installation. It's culture change. Its culture change, right? How many times and ensure if when you talk to people in RCM, do you, you do an RCM, you get a binder and it sits on the shelf,</p>
<p><strong>Scott MacKenzie&nbsp;</strong>28:01</p>
<p>90 gets in the 90 percentile range. That's right. So justify.</p>
<p><strong>Blair Fraser&nbsp;</strong>28:06</p>
<p>I mean, I used to I used to sell these products. And I go months later, two months later, a year later, how's this new product? And they hand me the box? You blow the dust off? Yeah, we haven't done it yet. Okay. All right. Well, you better buy another one. That is true. That's true. Here's the culture change. So if we're taking that culture shift from someone that's going out with the grease gun and lubricating themselves, right, and I have met those people, and I am always surprised how darn accurate they are. I know this bearing I can I get a feel for and I'm going to put it in. And right. I'm a technology guy. And my nurses say you're absolutely wrong. But Gosh, darn duh, right? A lot of the times too. So that tribal knowledge is very important. So if I say to that person, I'm going to put a system in or your boss is going to put a system in, that's just going to go lubricate on its own. You don't do anything, right. Not very good for cultural change. Are you gonna trust that system? No matter how good I tell you that algorithm is that's doing this, the math and all that kind of stuff. Right? Right. So there's a manual aspect to it being this bearing requires lubricate lubrication. You go and you lubricate it as if you're using a grease on instead of squeezing a grease gun, you're hitting a button on yourself, right? You still have complete control. You know what, I don't want to put any more in there. Because I know last time I lost one and blah, blah, right? We do have an auto feature, which is going to see an eight decibel increase in that friction, which is standard. It's going to start to inject crease very slowly over time with thresholds on either side to make sure we don't over lubricate it. Right? So it's going to put a crease in and it's going to have stopping points. Listen, I put this much recent and that friction is not changing. It's an indication that there's a fault with that bearing. I can mask it maybe for a day with lubricant. right but it's going to come back. So a patented algorithm in that it's going to do it but we give the person option to build confidence in that because what we're doing and this goes back to data is we're storing every time that bearing is lubricated. We know when it was lubricated how long it took to get lubricated that lubrication cycle and how much lubrication was required. And we start tracking time in between. So hey, Scott, last time you lubricated this you used I gotta make this number up 10 grams, right? And it only lasted over two hours. Right? Okay, interesting. Hey, this time using 11. And it took me three hours. I'm making these times up, but you can notice, right, but that's very insightful information. Yeah, that feeds into that automatic lubrication, right? Yeah. And and so it to me, it becomes that trust issue. So we really want to put what I'm calling the lubrication cockpit, right? Put that person in front of it, have the screen build trust in that system? You are You are the teacher, this system is the apprentice right here, install it is going to take care of everything for me. No, you need to teach it, you need to work it.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>30:49</p>
<p>It doesn't take much if there was like a damn moment. And I was leveraging and using my technology and it failed on me. You know, all of a sudden, that culture will shift on a dime and get one man out there and the day they're gonna</p>
<p><strong>Blair Fraser&nbsp;</strong>31:04</p>
<p>pop out. You get one kick at the can to prove yourself one in that thing is flying off a bridge this system.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>31:12</p>
<p>Right? It is so damn true, man. Yeah, I've never seen anything so fast.</p>
<p><strong>Blair Fraser&nbsp;</strong>31:16</p>
<p>That's right. And here's so here's what we're doing. Once you build confidence, you want to build it to the or put it in an automatic mode. It's going to send you something it's going to say, hey, Scott, just I'm so obviously, it actually might be cool, but actually says verbatim, but hey, Scott, just to let you know, this bearing requires lubrication. I'm going to go and I'm going to lubricate it for you. And I did it. I put in 10 grams of grease over this amount of period, I dropped the friction from here down to here. I couldn't quite get it down to baseline. Because I was afraid of over greasing it, right. But I got it that friction down. Right. So it's going to notify you that it did it. You can say, Hey, good job next time, be more aggressive, put a little more in. Right. Right. Right. So it's it's a feedback mechanism, it's always going to tell you what it does. But this is really where I think technology is getting, we're at the point of building apprentices of ourselves right of our tribal knowledge. And then passing that knowledge along. So I think that's where we're going to have, you know, these types of systems, right. And again, it goes back to that first statement. It's not data, it's it's it's very actionable insights. This bearing requires lubrication. There's no ifs, ands or buts, right. It's not here's a bunch of data stand on your head, bite your tongue to your left. Yeah, what does this data look like? Right? It's saying, hey, this requires lubrication? Do you want me to lube it? essentially. So that's what it's Yeah, I love that.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>32:36</p>
<p>I mean, that, that that's powerful stuff. And let's put it this way, you might get one kick out of the can, at the cannon is gonna offer them or whatever. But the reality is, is that IoT is here. The companies like YUI system, people like you are going to be in it for the long haul, right? And it's always going to be around and either you begin, you begin to embrace it, you begin to do it. And you'll just have to, you're just gonna have to go down that route.</p>
<p><strong>Blair Fraser&nbsp;</strong>33:04</p>
<p>It starts but start small, and I've seen</p>
<p><strong>Scott MacKenzie&nbsp;</strong>33:06</p>
<p>it that's that instrumentalism That's cool. Yeah.</p>
<p>33:09</p>
<p>And I have customers that are saying, hey, I want to put 100 of these systems. And I'm like, that's okay. But I'm going to sell you one.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>33:15</p>
<p>Yeah.</p>
<p><strong>Blair Fraser&nbsp;</strong>33:17</p>
<p>It's true. I guess I have one because I want you to get used to, I want you to prove it.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>33:21</p>
<p>Right? No, I</p>
<p><strong>Blair Fraser&nbsp;</strong>33:23</p>
<p>get used to it and feel it out. Right, and then adopt it and then put some more in, right, and it comes back. companies don't need IoT, they need a solution. This is a solution to what causes 80%. But</p>
<p><strong>Scott MacKenzie&nbsp;</strong>33:37</p>
<p>yeah, it's huge. It's huge. Because those things are swirling and spinning and thing. There is a harsh environment, and it's warm, and it's hard. It's cold, it's whatever.</p>
<p><strong>Blair Fraser&nbsp;</strong>33:47</p>
<p>It's like a NASCAR race, it is in the same direction.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>33:50</p>
<p>All left turns it is it's, it's true. All right, let's see, we're gonna have to wrap this up. Now you're gonna be speaking at an event called Xcelerate20? What's your title? What are you going to be talking about there? Um,</p>
<p><strong>Blair Fraser&nbsp;</strong>34:03</p>
<p>probably health stuff, but not getting off. It's gonna it's going to be around IoT, or eating habits? That's right. Yeah, we might we all might have gained some COVID 15 here.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>34:14</p>
<p>No, no, I can't COVID 25, I was committed to the bundle. So I gotta be,</p>
<p><strong>Blair Fraser&nbsp;</strong>34:19</p>
<p>I gotta be talking about the need for a truly automatic lubrication device and how it comes together and what some of the logic is behind it. And really what these types of solutions can do for us, right, and where does this fit in an overall ecosystem? As I said, this is one part, you know, what bearings or motors do fail for other readings, then other reasons and bearings? Guess what? I can't detect those. Right. The first one to tell you, there's still a small percentage of these. So I'm not going to say if you put this on, you'll never have a bearing failure again, because john smith might have run a bearing with the biggest sledge hammer you've ever seen. Well, how does this fit into a bigger ecosystem? I think that's important to talk about.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>35:00</p>
<p>All right. Blair, you were absolutely wonderful Blair Fraser YUI systems is the company. We were talking a lot about lubrication, automatic lubrication, cool little IoT devices that definitely will help your asset run better. I like it. cool</p>
<p><strong>Blair Fraser&nbsp;</strong>35:20</p>
<p>guy. Pretty cool.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>35:22</p>
<p>All right, you listeners out there. Hey, are you active out on LinkedIn? I'm very active. Yes.</p>
<p><strong>Blair Fraser&nbsp;</strong>35:27</p>
<p>All right, you</p>
<p><strong>Scott MacKenzie&nbsp;</strong>35:28</p>
<p>can raise your you'll get all his contact information on industrial talk.com this particular podcast as well as information about Xcelerate20 you need to participate in that. Don't come to me and say, Scott, I don't know where to find that. Because I'll just say no, you do. You got to go up to industrial talk.com. Click on that link, boom, get engaged. You'll be listening to individuals like Blair and others that are just absolutely passionate about what they do. Blair thanks.</p>
<p><strong>Blair Fraser&nbsp;</strong>35:55</p>
<p>My pleasure, Scott.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>35:56</p>
<p>You're awesome. Okay, listeners. Stay tuned, we're gonna be right back.</p>
<p>36:01</p>
<p>You're listening to the industrial talk, Podcast Network.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>36:11</p>
<p>All right, what did I tell you? That's Blair Frasier, man, he is an absolute. I don't know. He's a big thicker baby in the world of lubrication and definitely IoT with that wonderful company called YUI systems. All right, I'm gonna reiterate this, you're gonna have to get your calendar out, get a pencil with that too. And I want to make sure you write down, accelerate, that's ex c, e, l e, Ra te 20. That's a two and a zero. You want to know how to spell that? November 17. Through the 19th. It's all virtual. So go out to Xcelerate20 find out more get engaged because you're going to be listening to some of the best that are in this particular industry. When it comes to reliability. That is fluke. Reliability is putting that back on. Alright. We need resiliency, right? That means you need a vision, composure reasoning, how tenacity collaboration, we're going to expand upon this as we continue to bring in more individuals and talk about that. People will be brave dare greatly change the world. That's what we're all about. Be safe, and we're going to have enough another interview shortly.</p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/xcelerate20-features-blair-fraser-with-uesystems-on-disrupting-bearing-lubrication-through-automation/">Xcelerate20 Features Blair Fraser with UE Systems on Disrupting Bearing Lubrication Through Automation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Heroes Of Manufacturing Celebrates ProcessMiner with Karim Pourak, CEO and Founder</title>
		<link>https://industrialtalk.com/episodes/heroes-of-manufacturing-celebrates-processminer-with-karim-pourak-ceo-and-founder/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 03 Sep 2020 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/heroes-of-manufacturing-celebrates-processminer-with-karim-pourak-ceo-and-founder/</guid>

					<description><![CDATA[<p>Heroes of Manufacturing is an independent movement originated by Hitachi Vantara and The Industrial Talk Podcast to celebrate these unsung heroes of Manufacturing. Over 30 manufacturers, associations, vendors, VCs and others are collaborating to help share the stories of today’s manufacturing heroes who are keeping the world moving.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/heroes-of-manufacturing-celebrates-processminer-with-karim-pourak-ceo-and-founder/">Heroes Of Manufacturing Celebrates ProcessMiner with Karim Pourak, CEO and Founder</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
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<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/heroes-of-manufacturing-celebrates-processminer-with-karim-pourak-ceo-and-founder/">Heroes Of Manufacturing Celebrates ProcessMiner with Karim Pourak, CEO and Founder</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Bill Schmarzo with Hitachi Vantara and Kirk Borne with Booz Allen Hamilton talk Data Analytics And Impact to Business and Culture</title>
		<link>https://industrialtalk.com/episodes/bill-schmarzo-hitachi-vantara-kirk-borne-booz-allen-hamilton-talk-data-analytics/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 01 Sep 2020 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/bill-schmarzo-hitachi-vantara-kirk-borne-booz-allen-hamilton-talk-data-analytics/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to the Titans of Data, Bill Schmarzo, Chief Innovation Officer with Hitachi Vantara and Kirk Borne, Data Science Fellow and Executive Advisor at Booz Allen Hamilton about "The Power of Data and Impact to Business and Culture".  Get your answers to the real power behind data analytics along with Bill's and Kirk's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/bill-schmarzo-hitachi-vantara-kirk-borne-booz-allen-hamilton-talk-data-analytics/">Bill Schmarzo with Hitachi Vantara and Kirk Borne with Booz Allen Hamilton talk Data Analytics And Impact to Business and Culture</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/8b258c1c-d724-4aa3-bff6-c5f3a31cd535"></iframe></div><p>In this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to the Titans of Data, <strong>Bill Schmarzo</strong>, Chief Innovation Officer with <strong>Hitachi Vantara </strong>and <strong>Kirk Borne</strong>, Data Science Fellow and Executive Advisor at <strong>Booz Allen Hamilton</strong>&nbsp;about &#8220;<strong>The Power of Data and Impact to Business and Culture&#8221;</strong>.&nbsp;Get your answers to the real power behind data analytics along with Bill's and Kirk's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Bill and Kirk and the wonderful team at Hitachi Vantara and Booz Allen Hamilton </strong>at the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020 and beyond. All links designed for keeping you current in this rapidly changing Industrial Market. Survive! Rebuild! Prosper!</p>
<h2>BILL SCHMARZO'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/schmarzo/" target="_blank" rel="noopener">https://www.linkedin.com/in/schmarzo/</a></p>
<p><strong>Company LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/company/hitachi-vantara/" target="_blank" rel="noopener">https://www.linkedin.com/company/hitachi-vantara/</a></p>
<p><strong>Company Facebook:</strong> <a href="https://www.facebook.com/HitachiVantara" target="_blank" rel="noopener">https://www.facebook.com/HitachiVantara</a></p>
<p><strong>Company Website:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Company Twitter:&nbsp;</strong> <a href="https://twitter.com/HitachiVantara" target="_blank" rel="noopener">https://twitter.com/HitachiVantara</a></p>
<p><strong>Personal Twitter:</strong>&nbsp;<a href="https://twitter.com/schmarzo" target="_blank" rel="noopener">https://twitter.com/schmarzo</a></p>
<h2>KIRK BORNE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/kirkdborne/" target="_blank" rel="noopener">https://www.linkedin.com/in/kirkdborne/</a></p>
<p><strong>Company LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/company/booz-allen-hamilton/" target="_blank" rel="noopener">https://www.linkedin.com/company/booz-allen-hamilton/</a></p>
<p><strong>Company Facebook:</strong> <a href="https://www.facebook.com/boozallen" target="_blank" rel="noopener">https://www.facebook.com/boozallen</a></p>
<p><strong>Company Website:</strong> <a href="https://www.boozallen.com/" target="_blank" rel="noopener">https://www.boozallen.com/</a></p>
<p><strong>Company Twitter:&nbsp;</strong> <a href="https://twitter.com/BoozAllen" target="_blank" rel="noopener">https://twitter.com/BoozAllen</a></p>
<p><strong>Personal Twitter:</strong> <a href="https://twitter.com/KirkDBorne" target="_blank" rel="noopener">https://twitter.com/KirkDBorne</a></p>
<h2>EVENTS TO PUT ON YOUR CALENDAR:</h2>
<p>Deliver on bottom line, Realize the economic value of data:&nbsp;<a href="https://www.brighttalk.com/webcast/15913/435811?utm_source=Hitachi+Vantara+%28Formerly+Pentaho%29&utm_medium=brighttalk&utm_campaign=435811" target="_blank" rel="noopener"><strong>Register Here!</strong></a></p>
<p><span>Speed Discovery, Comprehension and Trust in Data at Scale:&nbsp;</span><a href="https://www.brighttalk.com/webcast/15913/409387?utm_source=Hitachi+Vantara+%28Formerly+Pentaho%29&utm_medium=brighttalk&utm_campaign=409387" target="_blank" rel="noopener"><strong>Register Here!</strong></a></p>
<p>Adopting to Corona Virus Supply Chain Disruptions:&nbsp;<a href="https://ucdenver.zoom.us/webinar/register/WN_WUFwSFQFQN6tD5g9drEiKg" target="_blank" rel="noopener"><strong>Register Here!</strong></a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Bill Schmarzo and Kirk Borne with talk Data Analytics And Impact to Business and Culture" width="500" height="281" src="https://www.youtube.com/embed/PhRRoGeHLmA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>Safeopedia:</strong>&nbsp;<a href="https://www.safeopedia.com/" target="_blank" rel="noopener">https://www.safeopedia.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>BombBomb:</strong>&nbsp;<a href="http://www.bombbomb.com/?bbref=INDUSTRIALTALKPODCAST" target="_blank" rel="noopener">BombBomb Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/bill-schmarzo-hitachi-vantara-kirk-borne-booz-allen-hamilton-talk-data-analytics/">Bill Schmarzo with Hitachi Vantara and Kirk Borne with Booz Allen Hamilton talk Data Analytics And Impact to Business and Culture</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Robert Niemiec with Twisthink talks about Human Centered Design in your Digital Transformation Journey</title>
		<link>https://industrialtalk.com/episodes/robert-niemiec-with-twisthink-talks-about-human-centered-design-in-your-digital-transformation-journey/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 18 Aug 2020 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/robert-niemiec-with-twisthink-talks-about-human-centered-design-in-your-digital-transformation-journey/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Robert Niemiec, Managing Partner at Twisthink about "Human Centered Design is Key to Your Digital Transformation Journey and Success".   Get the answers to your "Industry 4.0 Journey" questions along with Bob's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/robert-niemiec-with-twisthink-talks-about-human-centered-design-in-your-digital-transformation-journey/">Mr. Robert Niemiec with Twisthink talks about Human Centered Design in your Digital Transformation Journey</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
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		<title>Heroes Of Manufacturing Celebrates Team Lumitex with Peter Broer, President</title>
		<link>https://industrialtalk.com/episodes/heroes-of-manufacturing-celebrates-team-lumitex-with-peter-broer-president/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 17 Aug 2020 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/heroes-of-manufacturing-celebrates-team-lumitex-with-peter-broer-president/</guid>

					<description><![CDATA[<p>Heroes of Manufacturing is an independent movement originated by Hitachi Vantara and The Industrial Talk Podcast to celebrate these unsung heroes of Manufacturing. Over 30 manufacturers, associations, vendors, VCs and others are collaborating to help share the stories of today’s manufacturing heroes who are keeping the world moving.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/heroes-of-manufacturing-celebrates-team-lumitex-with-peter-broer-president/">Heroes Of Manufacturing Celebrates Team Lumitex with Peter Broer, President</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
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<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/heroes-of-manufacturing-celebrates-team-lumitex-with-peter-broer-president/">Heroes Of Manufacturing Celebrates Team Lumitex with Peter Broer, President</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Heroes Of Manufacturing Celebrates Team MAGNET with Ethan Karp, President and CEO</title>
		<link>https://industrialtalk.com/episodes/heroes-of-manufacturing-celebrates-team-magnet-with-ethan-karp-president-and-ceo/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 14 Aug 2020 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/heroes-of-manufacturing-celebrates-team-magnet-with-ethan-karp-president-and-ceo/</guid>

					<description><![CDATA[<p>Heroes of Manufacturing is an independent movement originated by Hitachi Vantara and The Industrial Talk Podcast to celebrate these unsung heroes of Manufacturing. Over 30 manufacturers, associations, vendors, VCs and others are collaborating to help share the stories of today’s manufacturing heroes who are keeping the world moving.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/heroes-of-manufacturing-celebrates-team-magnet-with-ethan-karp-president-and-ceo/">Heroes Of Manufacturing Celebrates Team MAGNET with Ethan Karp, President and CEO</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
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<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/heroes-of-manufacturing-celebrates-team-magnet-with-ethan-karp-president-and-ceo/">Heroes Of Manufacturing Celebrates Team MAGNET with Ethan Karp, President and CEO</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Bjorn Andersson with Hitachi Vantara talks about How Data will transform and energize Your Manufacturing Operations</title>
		<link>https://industrialtalk.com/episodes/bjorn-andersson-with-hitachi-vantara-talks-about-how-data-will-transform-and-energize-your-manufacturing-operations/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 13 Aug 2020 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/bjorn-andersson-with-hitachi-vantara-talks-about-how-data-will-transform-and-energize-your-manufacturing-operations/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Bjorn Andersson, Senior Director - Global IoT Marketing with Hitachi Vantara about "Tapping Into Data That Will Transform and Energize Your Manufacturing Operations". Get the answers to the real power behind data along with Bjorn's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/bjorn-andersson-with-hitachi-vantara-talks-about-how-data-will-transform-and-energize-your-manufacturing-operations/">Mr. Bjorn Andersson with Hitachi Vantara talks about How Data will transform and energize Your Manufacturing Operations</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
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<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/bjorn-andersson-with-hitachi-vantara-talks-about-how-data-will-transform-and-energize-your-manufacturing-operations/">Mr. Bjorn Andersson with Hitachi Vantara talks about How Data will transform and energize Your Manufacturing Operations</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Rob Tiffany with Ericsson talks about Leveraging the Power of IoT to positively transform lives around the World!</title>
		<link>https://industrialtalk.com/episodes/rob-tiffany-with-ericsson-talks-about-leveraging-the-power-of-iot-to-positively-transform-lives-around-the-world/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 10 Aug 2020 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/rob-tiffany-with-ericsson-talks-about-leveraging-the-power-of-iot-to-positively-transform-lives-around-the-world/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Rob Tiffany, Vice President and Head of IoT Strategies at Ericsson about "Applying connected solutions to solve REAL problems for communities and people around the world".  Through the Moab Foundation, a non-profit organization works to create a more sustainable planet through the application of connected intelligence technology design. </p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/rob-tiffany-with-ericsson-talks-about-leveraging-the-power-of-iot-to-positively-transform-lives-around-the-world/">Mr. Rob Tiffany with Ericsson talks about Leveraging the Power of IoT to positively transform lives around the World!</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/a9c2b788-f6bf-45b6-bb45-ba1d30431cc2"></iframe></div><p></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/rob-tiffany-with-ericsson-talks-about-leveraging-the-power-of-iot-to-positively-transform-lives-around-the-world/">Mr. Rob Tiffany with Ericsson talks about Leveraging the Power of IoT to positively transform lives around the World!</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Steve Richmond with Projetech talks about The Unintended Consequence of COVID on the EAM Industry</title>
		<link>https://industrialtalk.com/episodes/mr-steve-richmond-with-projetech-talks-about-the-unintended-consequence-of-covid-on-the-eam-industry/</link>
					<comments>https://industrialtalk.com/episodes/mr-steve-richmond-with-projetech-talks-about-the-unintended-consequence-of-covid-on-the-eam-industry/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 06 Aug 2020 14:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=6741</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Steve Richmond with Projectech about "The Unintended Consequences of COVID on the EAM Industry". Get the answers to your EAM/COVID connection questions along with Steve's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/mr-steve-richmond-with-projetech-talks-about-the-unintended-consequence-of-covid-on-the-eam-industry/">Mr. Steve Richmond with Projetech talks about The Unintended Consequence of COVID on the EAM Industry</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/4502e665-2606-469a-b6dc-fd280b616af0"></iframe></div><p></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/mr-steve-richmond-with-projetech-talks-about-the-unintended-consequence-of-covid-on-the-eam-industry/">Mr. Steve Richmond with Projetech talks about The Unintended Consequence of COVID on the EAM Industry</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Jason Kay with IMS Evolve talks about IoT implementation success by understanding your customer&#8217;s core business</title>
		<link>https://industrialtalk.com/episodes/jason-kay-with-ims-evolve-talks-about-iot-implementation-success-by-understanding-your-customers-core-business/</link>
					<comments>https://industrialtalk.com/episodes/jason-kay-with-ims-evolve-talks-about-iot-implementation-success-by-understanding-your-customers-core-business/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 24 Jul 2020 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=6716</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Jason Kay, Chief Commercial Officer with IMS Evolve about "Understanding your customer's core business is key to your IoT implementation success". Get the answers to your IoT questions along with Jason's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jason-kay-with-ims-evolve-talks-about-iot-implementation-success-by-understanding-your-customers-core-business/">Mr. Jason Kay with IMS Evolve talks about IoT implementation success by understanding your customer&#8217;s core business</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
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<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jason-kay-with-ims-evolve-talks-about-iot-implementation-success-by-understanding-your-customers-core-business/">Mr. Jason Kay with IMS Evolve talks about IoT implementation success by understanding your customer&#8217;s core business</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. David Whitfield with Infor EAM talks about Government COVID19 mandates on the transport industry</title>
		<link>https://industrialtalk.com/episodes/david-whitfield-with-infor-eam-talks-about-government-covid19-mandates-on-the-transport-industry/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 23 Jul 2020 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=6710</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to David Whitfield, EAM Solutions Consultant at Infor about "Government COVID19 mandates and transport impact". Get the answers to your EAM questions along with David's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/david-whitfield-with-infor-eam-talks-about-government-covid19-mandates-on-the-transport-industry/">Mr. David Whitfield with Infor EAM talks about Government COVID19 mandates on the transport industry</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/de716151-02b9-4d7c-a8ca-2f44efafb012"></iframe></div><p></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/david-whitfield-with-infor-eam-talks-about-government-covid19-mandates-on-the-transport-industry/">Mr. David Whitfield with Infor EAM talks about Government COVID19 mandates on the transport industry</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>The latest Industrial News and Insights with Nancy and Scott</title>
		<link>https://industrialtalk.com/episodes/nancy-and-scott-industrial-news-and-insights-of-today/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 19 Jun 2020 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/nancy-and-scott-industrial-news-and-insights-of-today/</guid>

					<description><![CDATA[<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/nancy-and-scott-industrial-news-and-insights-of-today/">The latest Industrial News and Insights with Nancy and Scott</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/9342faeb-e872-4c1e-82fe-d46f01b66d8d"></iframe></div><p></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/nancy-and-scott-industrial-news-and-insights-of-today/">The latest Industrial News and Insights with Nancy and Scott</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. David Hartell with New African Global Energy talks about the Benefits of Digital Twin.</title>
		<link>https://industrialtalk.com/episodes/mr-david-hartell-with-new-african-global-energy-talks-about-the-benefits-of-digital-twin/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 18 Jun 2020 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/mr-david-hartell-with-new-african-global-energy-talks-about-the-benefits-of-digital-twin/</guid>

					<description><![CDATA[<p>On this week's Industrial Talk Podcast we're talking to David Hartell, EVP of Development, Operations and Production at New African Global Energy about Digital Twin and benefits to Risk Management and Asset Performance. On this podcast episode, David discusses the use of Digital Twins to help design and better operate dynamic processes and control systems&#8230;</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/mr-david-hartell-with-new-african-global-energy-talks-about-the-benefits-of-digital-twin/">Mr. David Hartell with New African Global Energy talks about the Benefits of Digital Twin.</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/4e60306d-9343-4c87-b761-aa042625ce6a"></iframe></div><p>On this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to David Hartell, EVP of Development, Operations and Production at New African Global Energy about <strong>Digital Twin and benefits to Risk Management and Asset Performance.</strong></p>
<p>On this podcast episode, David discusses the use of Digital Twins to help design and better operate dynamic processes and control systems for complex Energy Industry facilities.&nbsp;Digital Twins linked with Advanced Analytics are an important tool for Asset Performance and Risk Management during operations.</p>
<p>Learn more about David and the wonderful team at New African Global Energy by the links below and on this podcast:</p>
<p><strong>Company Website:</strong> <a href="http://www.newafricanglobalenergy.com/" target="_blank" rel="noopener">http://www.newafricanglobalenergy.com/</a></p>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/william-david-hartell-3048a82b" target="_blank" rel="noopener">https://www.linkedin.com/in/william-david-hartell-3048a82b</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/newage-african-global-energy-/" target="_blank" rel="noopener">https://www.linkedin.com/company/newage-african-global-energy-/</a></p>
<p><strong>Personal Website:</strong>&nbsp;<a href="http://www.iiop.info" target="_blank" rel="noopener">www.iiop.info</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Mr. David Hartell with New African Global Energy talks about the Benefits of Digital Twin." width="500" height="281" src="https://www.youtube.com/embed/C4GINMsA_8w?feature=oembed" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>Safeopedia:</strong>&nbsp;<a href="https://www.safeopedia.com/" target="_blank" rel="noopener">https://www.safeopedia.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>BombBomb:</strong>&nbsp;<a href="http://www.bombbomb.com/?bbref=INDUSTRIALTALKPODCAST" target="_blank" rel="noopener">BombBomb Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
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<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/mr-david-hartell-with-new-african-global-energy-talks-about-the-benefits-of-digital-twin/">Mr. David Hartell with New African Global Energy talks about the Benefits of Digital Twin.</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. John Bernet with Fluke Reliability is talking About How to Start Your Reliability Program</title>
		<link>https://industrialtalk.com/episodes/john-bernet-fluke-reliability-is-talking-about-how-to-start-your-reliability-program/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 16 Apr 2020 15:00:00 +0000</pubDate>
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<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/john-bernet-fluke-reliability-is-talking-about-how-to-start-your-reliability-program/">Mr. John Bernet with Fluke Reliability is talking About How to Start Your Reliability Program</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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