On this week's Industrial Talk Podcast we're talking to Simon Severino, CEO at Strategy Sprints about “Strategies for doubling your revenue in 90 days Guarantee”.  Get the answers to your “Success” questions along with Simon's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2021. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SIMON SEVERINO'S CONTACT INFORMATION:

Personal Facebook:  https://www.facebook.com/simon.severino

Company Facebook:  https://www.facebook.com/strategysprints

Personal LinkedIn: https://www.linkedin.com/in/simonseverino/

Company LinkedIn: https://www.linkedin.com/company/strategysprints/

Company Instagram: https://www.instagram.com/strategysprints/

Personal Twitter: https://twitter.com/simonseverino

Company Website: https://www.strategysprints.com/

PODCAST VIDEO:

Other Powerful Resources from the Simon Severino:

Podcast:  https://www.eofire.com/podcast/simonseverino/

Blogs:  https://www.strategysprints.com/blog/testimonial-moonroi

Videos: https://www.youtube.com/watch?v=MN4l-kDU7y8

Events: www.strategysprints.com/jvc

Freebee:  www.strategysprints.com/tools

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

clients, industry, simon, sales, people, industrial, work, price, offer, strategy, profitability, 10x, days, tx, frequency, revenue, create, important, bottleneck, guarantee

00:00

Hey industrial Talk is brought to you by cap logistics. You want to minimize downtime absolutely increase reliability you bet ensure operational profitability. Yes you do that means you need 20 473 65 insights into your supply chain Look no further cap logistics go to cap logistics.com or just call them they're great people 800-227-2471 also TX one now you know cybersecurity is important if you're on this digital transformation journey, TX one networks has the solutions for you. And you're saying to yourself, Scott, they're going to be complex, they're going to be difficult. No TX one's taking that into consideration and they provide a suite of solutions that truly meet your cybersecurity needs go out to TX one dash networks.com and find out more, you're not going to be disappointed.

01:05

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go

01:23

Alright, welcome to industrial talk. This is where we celebrate industry heroes. We celebrate the companies that get it done you are bold, you are brave, you dare greatly you innovate, you solve problems, you're changing lives and you're changing the world. This platform is dedicated to you. We want to make sure that we celebrate you because you are making our lives better. Okay. This podcast is chock full of great great great that's three great information that you need to put in your noggin His name is so great we've made two of them we've I've got I had to split it up so you know there's this is part one a part of two parts. Simon Severino strategy Sprint's is the company and you know i i just love sales and marketing. I just love it and love bringing opportunities for clients. This right in the wheelhouse a must listen to let's get cracking Yeah, I couldn't stop talking. Good incredible stuff. Incredible information. It just, you're just gonna absolutely i mean anyway, great links all out on industrial talk, get them back to strategy sprints. I even like the way it's called strategy sprints. It's like the way of going okay, here are the here are the areas that we need to focus on. Let's get going. We don't have to focus on these let's focus on these and let's double down and let's make it fast. Let's continue to move and let's increase revenue. How can you ignore I mean, you can't argue against that. And you need this you industry professionals need something like this because you you have to succeed. You have to be successful because we depend on you. Not just me, not just my community but the world that is a that's a serious responsibility and I know you can do it. So we've got tons tons of information backlinks everything you want to know about. Simon and definitely, strategy Sprint's pretty cool so I'm looking at his form pretty cool stuff. All right. We are here at industrial talk, doing a couple of things. One, you'll see that it does real talk to Dotto is out there, okay, we're continuing to add to it bring it into greater human element for you to highlight and to help you succeed going forward. I believe me personally and my team believe that real success comes from the the exposure to the human elements of what you do the human side, right. And it's not just feature function feature function on your widget, right? It is it's, it's more it's more deep than that there's a sense of possible vulnerability, but that human element that has to be highlighted, it's not just the heat but the fun side. Everything that's associated with that so we're doing we're highlighting individuals that have recipes out there, I try to cook I'm I do the best I can foods, foods important. If you are contributing to community if your organization is contributing to the community, whatever that might be. That's tip of the hat baby. That's tip of the hat that has to be identified.

05:06

Tons tons of stuff. It's all under the guise of hashtag I'm industry. It it, you get it, you get the picture, right? I'm industry industries, helping communities industries, helping business succeed, industries solve problems. Industry creates hopes and dreams industry innovates I am industry so I'm going to be printing out some shirts offering them big time alright let's get cracking with the interview. Simon Severino strategy Sprint's his website is strategy Sprint's s.com we're going to have past podcasts, not from industrial talk, but others eo fire is going to be highlighting Simon blogs videos, it'll all be out there on industrial talk because we want to make sure that this platform gives you the information you need to be successful. It is for you to collaborate, to Educate to Innovate, it's all there. That's what industrial talk is all about. Let's get cracking with part one of a two part series that really focuses in on financial metrics, sales metrics, marketing metrics, operations, everything that you need to do or consider and as well as backlinks enjoy this conversation. Simon Welcome to industrial talk you listeners this this particular conversation is going to be chock full of just meaty content so just you know buckle in and we're gonna try to rifle through as much as we possibly can and you know, listeners that I'm a big, big Gomer for anything that's marketing, anything that's sales, anything that brings in more revenue because you an industry have to do that to succeed and create a business that is resilient and legacy that is important. Simon, strategy Sprint's brings all that to bear on this particular doc God podcast. Simon, welcome.

07:22

Excited to be here. Hello. Yeah, hey,

07:24

for the listeners. Now that I've given you that hype, you need to give us a little background to support that hype. on who you are,

07:33

yeah. I run a company called strategy sprints. And we help people improve their single most important metric. And we help them run their operations smoother and improve their sales, and especially to link these things together. Because the interlinking makes the magic. And we do it in many, many countries. And we do this since years. And that's we are in Vienna, Austria. Our clients are from from LA to Singapore. That's pretty cool.

08:10

Yeah. So global is the way to go. Now, let me ask you this. You just touched on it real quick. What is that single most important metric? What is it?

08:23

If it would be, it would be fun to see what people are writing down is their most important metric. If you ask me, Hey, give me one. I say it's the profitability.

08:32

Beautiful. I like that profit ability. And I absolutely agree with you 100%. Because there's a lot of companies out there that have mad technology, mad solutions, mad innovations, but they do not. And that's great. But they're not looking at it from a profitability perspective, and how they, how they tackle the market. So your forum said, and I'm really, we're gonna double revenues in 90 days, give us just sort of a little rundown of what that means doubling revenue outside, I like it that way.

09:11

Most people who didn't call us over the over the last decades, they had some market entry or market share problem in terms of, Hey, I'm doing more of this, but I'm not growing my user base. I'm not growing the right clients the way I want. So can you help me with sales. And so we came up with this, the gist of what we did for 18 years is now condensed into a 90 days coaching program, one to one coaching. And we we have three levers that we help our clients implement in the in the first 90 days. If you increase three things by 25%, then your revenue will be up by 99%. And the three things to increase our The frequency of your sentence, the conversion rate, and the price, you increase these three things by 25%, which is totally doable in 90 days. And we're doing it all the time. Actually, one of our clients in North California, they just put Drupal in one sprint, which was remarkable. But basically, these three things, you get them up by 25%, you have doubled your revenue. And now you have the cash flow, stability and repeatability that you need. And now you can take the time out of fulfillment, and work on form fit and function of your sales so that you have a long term healthy and repeatable business that is now also fun to run again. Because Yeah, now it works.

10:53

Simon, I didn't get a chance to write down number one, I've got a blank for number one, I've got conversion, I've got price, what was number one, frequency frequency, okay, and we

11:05

can go through all of them. So we read the frequency of the seats. Frequency means the time from awareness to closing, how many days is it? Now some people have eight months. For example, in complex b2b sales, it takes six to 18 months to close a big deal, one big client. And you can compress that, because the idea is that for a high b2b complex sales, you need eight to 15 experience points, that person needs to touch your magic eight to 15 times before they buy. And now pre technology that will take you over a year to get to five contact points. But now with the technology in our hands, we can do this in two weeks, in three weeks, if you just condense the relationship and offer many, many contact points. One can be a podcast, one is LinkedIn, one is YouTube, etc, you can create these experiences eight to 15 experiences with a potential client in two weeks. And that's what we implement with them. For example, one part is a an automated series of emails about your offer, some are educating, some are building authority, some are creating value, and then the nine the time they 11. They say By the way, you can work with us, this is how we work. And you can send in the first email, you can send them to LinkedIn, hey, I created a video for you. And it's it's a LinkedIn data, you can send them, Hey, I have also created a checklist about that, and it's on YouTube. And so when in the evening there and say, Okay, now I've stopped working, I'm going to relaxing and take my iPad and watch some YouTube, guess who pops up you and your brand. And you are again, creating value. And you are again, creating one experience. That's how you can create 15 experiences in two weeks. And that's one of the 274 tactics that you can implement. There are many tactics, but the strategy is the one thing that you need to get right first, and then you pick out of a toolbox of many tactics that we have collected. But the strategy is okay, of all the things that we can do this week, which one will we do, we will pick the one that increases frequency or conversion rate or price.

13:35

See, this is interesting. So really what you're just trying to do, and it makes complete and utter sense, given the fact listeners given the fact that we have the technology available, which we do. And and we can compress that time, right? We can compress that recognition to closing a sale, whatever it might be, we compress that time and we use cert you use certain strategies that compress that time, is that correct?

14:05

Exactly. Creating 15 contact points experiences in two weeks.

14:11

Is it showed the strategy behind that frequency? That those contact points? Are you are you sort of it's a portfolio of bringing out the human side solution side help whoever benefit free of charge that type of that type of approach a use these things to achieve whatever and then by virtue of that you can then continue to sort of nurture that relationship is that sort of how I hear

14:41

It's always customized so for every for every business, it will be a different series of of contact points. But there is a general principle that says okay, email one picks them up at their bus stop. Where are they right now. Pick them up. Get them where they are, and get them onto the bus, then the two. Okay, now let's move from that station to the next station, and then the three etc, you have to make a map of their beliefs. That's number two of the tactics of the 274 tactics is the belief map. What do they think? For example, maybe they think, Oh, your offer? No, I don't need that. I can do it on my own. Alright, pick them up at that bus stop. So the first demand will be Oh, you don't think you don't need my offer? Cool. Let me tell you about somebody who thought he doesn't need the offer. And this is what happens. They to a and by the way, tomorrow, I'm gonna tell you the story of somebody who did work with us, and this is what happened to them. So you create a second, tomorrow, yeah, that will be on the next channel. And now you are connected on LinkedIn and YouTube, you have created two contact points, and you have them picked them up on their bus stop.

15:54

In your experience, with this particular strategy, which, which, from my perspective is really cool. does it vary from industry to industry client to client where you might gain greater traction? And do you adjust that let's say, you've got LinkedIn LinkedIn is, is a professional network. And then you got let's say, Twitter, let's say YouTube, let's say Facebook, let's say Instagram, and so on and so forth. And any other new technologies and say clubhouse or? Or? Somebody told me I need to get an Tiktok? I'm reluctant however. But where do you find from from the industry people greatest traction, do you have any indication of what that looks like?

16:44

That is really dependent on where your target audience hangs out. Yeah, so if you're a b2b business, you might found that rather on LinkedIn, then definitely on on clubhouse, or tik tok, if, if you want to, if you're a consumer brand, and you're going for for many, many, many people getting to your drink, then I will do Tick Tock and Instagram. So it really depends, if you're a fitness guru, you should definitely be on Instagram, and also Tick Tock might work, it really depends on where your people hang out. And, and the cause the main idea is go there where they need where they consume their information to take decisions, and be one part of, of the information that they consume to make decisions. That's where you want to be.

17:38

Okay, so we're still, I'm still just sort of digging into that frequency, I understand the conversion, we're going to talk about price because everybody gets a little hung up on pricing, the so we're going down this road. And let's say you're trying to close me as a client for your solutions for your business, I have a business you want to close me because I want to, I want to expand and grow my revenue by and double my revenue in 90 days. That's great. Got it. And we're having this 15 plus touch points of of how we get together. And that's good. And we're trying to condense it great. Once I'm on board as a client, then what? Got me I did a one one

18:23

they one diagnosis of all the 11 pieces of your business, the main the core 11 pieces, and then we know where you are and what the next bottleneck is because in the strategy Sprint's method you always solve one bottleneck after the other one sprint solves one bottleneck. So let's say we we dive you through diagnose and we see Oh, you have too many offers. The profitability is not high, only one of your offering has a higher profit, let's say it has one has 39% gross margin, and all the others have 11% gross margin. So we say all right, let's pick the winning horse. It's the 39% one. And let's optimize that for the next 90 days. Let's optimize each conversion part. And the conversion part are the awareness, the interest, the engagement, the ready to buy, the closing, the delivering the upselling and the retaining part. All of these parts will be measured. Now every seven days, you will get all these numbers. And there again, you will do a bottleneck analysis, it takes 15 minutes to get these numbers and say, Oh look, we have a lot of people in and in the interest phase, but between interest and engagement, we just have to have percent conversion. How do we get that up to 15%? And so we run 234 experiments for three, four days. And then we measure we find the winner and we do more of what works for you.

19:55

Okay, so I like that because at that it's like okay, I got I have that value that that you bring to the table for me as a business, get it? Fantastic thumbs up. One of the challenges that has been communicated is how do I price. And if I'm going to double my revenue, I've got to be able to sort of manage that price. And and a lot of times, that's an uncomfortable conversation to have. It's like, yeah, you're charging $20. But really, the value of your solutions over here has to be $40, whatever, whatever the math is, how do you begin to sort of Shepherd those individuals across and say, let's get this thing priced? Right. And they're always concerned, without a doubt, always concerned about, Hey, I'm going to lose clients. It's too expensive. I'm not sure if I'm worth that, whatever it might be, whatever the resistance is, how do you how do you address that?

20:53

pricing is really important, and most people don't know how to get is getting right. So there are eight things that you need to do. And when you're done, when you've done these eight pieces, now you have the right positioning, and when you have the right positioning, now price is an easy thing. And what are the eight positioning pieces? Let's go through a couple. Yeah. One is having an offer that converts. So having an offer that where people say I want I want this? Yep. Whenever you pitch it, people go, I want three of this. Right? Where can I? Where can I get it? That's an offer that converts having that piece. And that piece is made of many, many single elements. One element is, do you have a 10x value? So pricing, done wrong means you just check what is the industry doing? Or what are competitors doing? That's wrong? The right thing to do is okay, what's the offer that converts? Let's say, okay, the offer is I help you reduce energy costs. All right. Now, what is a 10x? package it? How much? How many costs? Can you help me reduce? In what timeframe? So let's say okay, in 60 days, I can help you reduce costs by 10%. All right, so that's your package, we need to package the offer. And now 1/10 of that is a fair price.

22:33

Okay, try let's let's make liat. Let's make it simple. The math is simple. Let's say, I can reduce it by $10 $10. Then you're saying 10% of that, or one? Does that? Yeah, that's your fair price

22:49

will be a price that most countries find fair, you have helped me save $10. And you get one of them. That's fair.

22:59

That's interesting.

23:01

And the same thing on the app side, how much can you help me increase in sales, okay, let's say you can help me gain over 60 days, you can help me gain $10,000, then I'm happy to pay 1000 for that. So we always go for a 10x ratio of what you bring them. And you you take 10% of that, it's fine.

23:26

I'm happy. that's reasonable. Honestly, that's reasonable. And I like that, that's, that's

23:32

where we go to so and you bring them 250,000 in additional sales, charge 25k. You help them reduce their costs by 250,000. Charge 25k. For example, one of our one of our clients, they have invented a machine that detects via sound, a sound anomaly in your machines. And they and they went like, okay, we charge. We charge 3000 per month. And I was like, how did you get to 3000 per month if that's what the industry does? And I said, Okay, let's go, if I am BMW, and you put this machine where I am producing my cars, and you detect a sound anomaly, that tells me, Hey, this machine might break or this part of the machine might break soon because of this anomaly, this sound anomaly that you have detected. So I can take out the machine, change it before it breaks, go out there, repair it, and then bring it back. Instead of I don't know it machine breaks. I have maybe 200 seconds of not creating the next piece. What does it cost me? So for BMW, that is, I don't know. 25 4 million. Yeah, that, that it costs them to have a machine not running a core piece of machine. So I'll have that. Now make 10%. And that's your price for BMW. And that's how they rolled it. And that was a complete difference. You don't just look at what is what what are others doing? You really customize it around the value that you breed. Yeah, that's unique value. And you price based on that.

25:30

It Do you see any value in being able to provide a quote guarantee. So if I came in to you, and I said, Yeah, I'm going to, I'm going to create $10,000 in revenue in 90 days, whatever it might be. And that's going to cost you $1,000 per month, right? 90 days, three months. So that's $3,000 total. And, and I'm going to guarantee perceived 10,000, no, I just put 30,000, it's, it's really over 90 days, I'm trying to run this out 10,000 to 90 days, it's still 10% or $1,000. To do that, right?

26:06

guarantees are strong. And I am in favor of strong guarantees, there are weak guarantees weak guarantees are for example, well, if if I don't deliver the value, I will work one month more for free. Some people are doing it. And a week guarantee. It works for some folks. But I don't like it before because it says I'm not sure. And if you're not sure I don't want to work with you. So what I like is a stronger anti stronger anti is, hey, we, this is where I can bring you and I take half of the risk and you take half of the risk, we are now partners. So if I don't reach that money back, that's interesting. And on the other side, I expect from you the same risk, you will pay me up front, you will pay the full package, let's say it's 60 days, you will pay upfront for 60 days. And I am as involved as you are we have both skin in the game. Now, what happens here is a couple of things happen that that are very, very positive for both. One is both have skin in the game, both will be on their toes. Yeah, because you know, the one who paid up front, they wonder value so they are on their toes, you will not have meetings where they come unprepared, they will be very punctual to the meeting and very prepared on and you know, in projects, many many projects the rail because the other side loses energy comes unprepared. And then you have low energy. And that's how traditional projects fail, especially over months. And on the other side, the supplier will also be on their toes. Also on the supplier side, sometimes you have these, let me do the minimum, they're just paying 500 bucks, let me do just 500 bucks. And that's how they drain the energy out. And then performance goes down. And then everybody hates the supplier. And then at some point you fire them. And so both sides will be highly involved on their toes. And this is how the energy stays up. You have people who are very present, they report on time they show up prepared. And that's a beautiful energy to have in a project. That's a cool project. And everybody will go home that project is running well I want to be part of that project.

28:47

See, I love that. Alright listeners, we've got a notch just chock full of but the basics that we spoke of let's talk about 10x offer that convert 10x value, that's 10% of whatever value you're bringing to your client, your your your customer. And one little added thing that I see that has tremendous value is sort of have a guarantee a risk share type of conversation. And I like that a lot. Because that does it. For my my point of view, it's good. It communicates competence. That Yep, I'm going to deliver, yep, we're going to do this, this. And then of course on the other side, and I've experienced this on the other side, where you want your customers clients to be engaged. That just makes everything makes everybody successful. And that's what's important.

29:41

You're listening to the industrial talk Podcast Network.

29:50

Alright, once again, I'm sorry for having to cut that off. Just It was a lengthy conversation. However, again, this was part one of a two part series. We're going to be talking next And we're going to be covering a lot of things about habits about daily, weekly and monthly habits to make sure that you plan success, real success in what you are doing as an industrial professional and as a company, Simon, bam and bring in some truth to the conversation and success. All right, again. I'm industry we're gonna get some shirts printed up for that hashtag I'm industry, everything that you'll see out there. I'm going to try to keep on hashtag nap because you deserve right. You are. You're innovative. you're solving problems. You are industry give you like cooking. You have fun. You are industry. That's right. I'm industry. All right. Part Two coming up. Be bold, be brave, Daring Greatly hang out with people who are bold and brave, and you're gonna change the world. Next week, Simon

The post Simon Severino with Strategy Sprints appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Andy Cagnetta, CEO of Transworld Business Advisors about “Strategies to Negotiate and Sell your business for the Best Price”.  Get the answers to your “Business Selling” questions along with Andy's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

ANDY CAGNETTA'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/acagnetta/

Company LinkedIn:  https://www.linkedin.com/company/transworld-business-advisors/

Company Website:  https://www.tworld.com/

Other Great Transworld Resources:

https://podcasts.apple.com/us/podcast/selling-or-buying-a-business-with-andy-cagnetta/id1323249710?i=1000515327349

https://podcasts.apple.com/us/podcast/andy-cagnetta-helping-you-sell/id1463251208?i=1000518774158

https://www.youtube.com/channel/UCwQMKGgBRwujx6yMCcC3VAw

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

business, transworld, people, buyer, industrial, sell, work, andy, buy, seller, talk, world, deal, cagnetta, marketplace, podcast, industry, understand, listeners, starts

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get all right. Again, thank you very much for joining industrial talk where we celebrate industry heroes, such as yourself, you are bold, you are brave, you dare greatly. You are dream makers. You you solve problems, you ask the questions, why not? And what if, I mean? It just keeps on going and going and you're changing the world. So if you ever doubt if you're coming, if you come to Scott and say, Oh, woe is me. I don't know if I'm, you're changing the world. Put that in your head because that's what you're all about. All right. Andy Cagnetta is in the daggone hot seat. He is the CEO of Transworld. And if you are in the market, to buy to sell to do anything within the industrial space. Transworld. Andy is the place to go. Let's get a kurakin great conversation. He has all of the equipment by the way. He looks good. We go to the same barber. All that stuff. Handsome, handsome. Anyway, we do talk a lot about what do we do? How do you if you're in the marketplace, if you're in the if you're trying to sell your business, you do need help. You do need the experience of somebody that's been around for a long time, who has a real history of success? And is it alright, couple of things that I want to put on your, your? Well, I don't know talk about a little bit. And one is we're we're getting ready to roll out industrial talk to Dotto. We're trying to make it easier for you, industry professionals to find information be a part of a community that is all about industrial education. And it's I'm pretty excited about it. And we're featuring a lot of great leaders within industry, you too can be a leader in industry, and that being able to offer this incredible insights, incredible learning, incredible training, whatever, to communities that are looking to grow, to prosper to the youth that has to learn more about industry, but learn from the people who are just at the cutting edge. boy, boy, as a as a younger, professional, that would have been just how would have been all over that. But we can hear an industrial talk be able to provide that for you, leaders in G five leaders in IoT leaders in edge leaders in cybersecurity leaders in solving all of the problems within manufacturing, oil and gas, utilities, cheese, water, you name it. It's all out there. And and it's all being talked on industrial talk because it does Real Talk is what? Oh, that industrial talk. That's right. All right. Let's get on with Andy. So great stack card out there. His landing page for this particular interview is going to include some other podcasts, some other YouTube videos of him talking about what they do and why they're so great. And we're talking about in this one, negotiating the best price for your business. Now, if you're in that market, if you're saying hey, how do I how do I get out? Or how do I What is my exit strategy, you need to talk to Andy, you need to talk to Team Transworld because they'll set you in the right direction and it's an important conversation. So enjoy the conversation with Andy. Andy. Welcome to the industrial talk podcast. I'm looking forward to this conversation. How are you doing today? I am doing excellent. It's a great day. All right, listeners. You can tell he's he's loaded for bear with his audio equipment. He's coming in five by five. I I'm intimidated.

04:18

You don't need to be intimidated. I'm a little bit of a musician myself. So I have some extra toys around

04:23

it where you can really geek out on that stuff, man. You can sit there and buy it and acquire a lot of things that you need it or not. It's just shiny objects.

04:33

I love all that stuff. Yes, Sweetwater knows my number, I guess.

04:38

All right, for the listeners out there, give us a little background on who Andy is.

04:42

I am a serial entrepreneur. I grew up in the northeast if you couldn't hear it in my voice he had and met my wife, my lovely wife who wanted to move home to South Florida to raise our family which wasn't too hard of a convincing after 22 snowstorms one winter So, I had bought and sold the business, a small little pasta shop in Hartford, Connecticut with my family. We bought it for like $45,000. And it was a positive shop and lunch and dinners to go and catering. And we ran it for a couple years sold it for 65. And so when we moved to Florida, and me not being the the employable type, I decided, you know, so I said, Hey, that experiment worked. You know, I had started a few businesses in the cell phone business sold guitars for a while in the lighting business. And in all those things, starting from scratch is very painful. So I said, let me buy a business again, that seemed to work out well, you buy a business, you're in business The next day, and then you're able to sell it if you just don't like it. So I came down to Florida, started looking to buy a business went to a lot of Business Brokers, for the most part felt like I was in a used car sales room with these guys.

05:57

Yeah, yeah. You've got a you've got an image out there. That's for sure. Go ahead, continue.

06:02

Yeah, yeah, yeah. So I ran into the owners of Transworld went to Transworld one day and the owners were done. And Bonnie Parrish Don was a 30 year IBM executive from Alabama, just a sweet Harvard guy. His wife was from Ohio. She was an ex stewardess on Eastern Airlines and Han M. And she was just super sweet and amazing business broker. So they invited me to join their firm. Instead of buying a business, they said, Why don't you join us as a salesperson. So I joined as a salesperson did well, my first year, and into my second year looked at looked at Don, his full retirement, it kicked in at IBM. And I said, Don, why don't you let me buy the company, it needs to grow. It needs, you know, new computers, it needs to be marketed more. And you're looking, you're kind of on the downslide of your career. So he sold me to company in 97. We grew it from one office to 10 offices in the state of Florida, which we still own and operate. And then 10 years ago, we decided, hey, how do we get to Atlanta? How do we get to Charlotte? And we said, franchise? Let's get partners. Let's get some partners. Let's franchise. So we worked with the United franchise group who owns signarama several other brands, and was introduced to them and we decided to launch a joint venture where we franchise together. And we did that 10 years ago. And now they've grown us to 220 offices around the world 600 brokers and it's been an incredible ride.

07:39

I'm all tingling from that, that that's cool stuff. Because I love entrepreneurship. I love the excitement that comes with that just business in general. So let's talk a little bit about what that looks like. So Transworld pretty much on both sides of that equation. So you can you can buy you can sell you can represent those transactions. Is that an accurate statement?

08:10

Yeah, it kind of usually starts with us having a seller right, we find a business that wants to sell. And we package it, we look at the financials, we do financial recast, trying to understand what the eba is trying to understand how they use their tax returns to minimize their tax implications, while at the same time trying to figure out how much they actually make two an owner, operator of that business and then we package it and we sell it and we work with lots of buyers. So it's kind of usually starts on the sell side. Yes, we have plenty of buyers, private equity groups, family offices that contact us on a daily basis, looking for their next acquisition, but it kind of starts with us kind of working with entrepreneurs, which I love, like you said, I mean, capitalists love it, you know, get together with entrepreneurs, we're making money and helping them you know, take their slice of the American Pie and sell their business.

09:13

in that equation, what is the most difficult part? I mean, seller or seller's coming to you and knocking on the door and say hi, how are you? Like you said, I think buyers the buyer side, you probably have a group of people that whatever that part of people out there say, Alright, I got this business. I'm gonna go to this one. This one, this one and this one. They're interested. They're always interested, whatever. The seller side. Tell us some challenges there.

09:40

Yeah, the seller side, the hard part is finding them right. You know, we're trying to always try to find who's looking to sell a business and again, you know, they're the hero of the story. We're talking about that earlier. You know, we want them to want them to live their best life and their best life might be not in that business anymore. Whether They're burnt out, whether they're going through a divorce, whether they're having financial issues in business, whether the business is growing too large for them, and they could no longer take the risk and cashflow it anymore. There's a whole host of reasons why you want to, you know, Sell a Business and we get it, the hard part is finding them, then the next part is getting them to understand the marketplace and valuation. Because that is probably the number one reason why businesses don't sell is unrealistic expectations by sellers.

10:31

But I, I put my whole life into this business. And it's, it's everything to me, I created the logo I've had, so that I thought that it should be valued at this. And it's I would imagine this is pretty high.

10:45

Yeah, I mean, unfortunately, time doesn't matter. Right? It matters a little bit. Certainly I would want and I talk about great businesses to buy. I love businesses that have been around for 10 plus years, you know, people are used to going to that business, you know, buying a business that's a year old, even if it was making the same money that a business that been around for 10 years, I want the 10 year old business more, but it doesn't make it 10 times more, more valuable.

11:12

Right, right. So how do you as a business, look for sellers? What are your strategies that that you've sort of deployed to find those sellers?

11:24

Well, certainly marketing, right, we're going out there in the world and doing the traditional things like pay per click and mailers and radio advertisements and you know, running our own podcast and social media campaigns, all those kinds of things. But you know, the thing that really I like best, and I think that is most effective is becoming a trusted advisor in your community. And that's done through, you know, several things and getting involved in your community on a few levels. Number one going to networking things and being a part of the solution in in business wise, and I'm part of a few business groups locally. And then I think it's very important to give back to your community, and also be a part of the nonprofit scene. And I think that's been very productive for us to to show people that you're your trusted advisor. And the best way to do that is give back first.

12:22

Yeah, I like that nonprofit side. I think it's a beautiful thing. I we can talk offline about that, and some of the things that are going on in an industrial talk. Okay, so you have found me, I'm interested in selling? What, uh, why what's, what's the biggest problem? And what do I need to consider?

12:45

Well, the biggest problem is, what are you going to do afterwards? Right? I want to know your story. I want to know why you want to sell and how, because maybe the best thing is not to sell. Maybe there's someone in your family that wants the business, maybe there's an employee. That's right. Maybe it's time to just close the business and walk away depends on your timing, it depends on a lot of things. But you know, I'm going to want to know your story, then we're going to want to know the financial picture, what are we selling? Is it an asset sale? Because all there is is a collection of inventory and assets that we have to liquidate? Or is there an ongoing business that has goodwill, tangible assets, intangible assets that are driving revenue and earnings that we could value? And it's pretty easy to value businesses these days? and get you a, you know, a price that and that's going to be our next question is what is your expectations? And if the expectations are close to the marketplace, or at least reasonably close? We're going to go out to market and find you the best buyer.

13:50

Do you find the marketplace today? undervaluing businesses

13:54

now? completely the opposite? Well, you know, I think the marketplace? Well, I can answer that two ways. Number one, this is the hottest marketplace I've seen in 25 years, businesses are selling for higher multiples than ever private equity groups are out there. I've heard crazy things like they're paying 10 and 11 times for businesses were used five and six, right? It's

14:16

always been five or six, seven on no real.

14:20

Right. And on the small businesses, you know, it's two or three times owners earnings and or, you know, we're talking sub million dollar earning businesses. So it's two or three times but we're seeing all that stuff have an upward pressure on valuation because there are so many buyers because money is so cheap right now, because there are plenty of people looking to place money to make money.

14:50

Yeah, because that was going to be my next question is is the why but you You nailed it. You're talking about the cost of capital is low. There's plenty of people who have Have the capital to try to figure out how to get a little return on that a little bit more than what what is available out there. So they're looking for businesses.

15:09

There's not much available, right? Yeah. Where are you going to put half a million dollars these days and make a good return? You're going to put it in bonds? What are you gonna get a couple of percentage points, you're not gonna throw it in the bank or a CD, you're not getting any money there. So people want to put money to work and a lot of people want to bet on themselves, and perhaps not on the stock market.

15:31

And I agree with that. Once you get the little taste of success, and you're trying to make that money work, man, it's it's, it's up. I don't know. I get addicted to it. It's like, yeah, yeah, let's get going. Let's make it happen. Let's make it work. Okay, biggest roadblock? What are we doing? What's the biggest, biggest roadblock out there for these individuals? Well,

15:57

the biggest roadblock block is finding the right buyer and then getting through the process. It's a complicated process there. It's not easy to sell your business. There's a lot of decision makers that come into play. There could be accountants and attorneys and landlords and, and underwriters and valuation experts. And all these people have to come together and basically agree on a structure and get it through. And so third party interferences, we like to call it people with opinions at cocktail parties, mother in law's there's tons of people that will chew in either a buyer or seller's ear, and tell them that they're not doing the right thing. I always tell people, listen, if you want to be an entrepreneur, I think the number one thing you have to have is courage. And you have to have the courage to look people in the eye. My brother's an attorney. And my brother has often said to me, when I'm making business decisions, Andy, I wouldn't do that if I were you. And I'm like, but you're not me. Yeah. Yeah, you're

16:56

right. You're not you're

16:57

different. You're not a risk taker, accountants, attorneys. They're not risk takers. Yeah. For the most part, I mean, I'm sure they, you know, some accountant or attorney is going to call me and say,

17:07

Hey, Doc, I was gonna say, don't start emailing just out fly a jet.

17:12

Just understand. I think a lot of them would say the same thing. So they're not risk takers. So if you're going to take a risk, your family doesn't understand that you're your father or mother may not understand that, that you want to buy a business or sell a business. And they don't understand that. And, and so they're gonna have to get over that. And so all these decision makers, including, you know, the landlords, why do landlords what is ended up in for the landlord to assign a lease to someone they don't know. So there's a lot of things that have to happen to make a deal happen.

17:47

But Transworld handles all that. Right? navigate the water. I mean, I, I mean, I would imagine if I'm telling selling a business, I don't I don't have insights into like the third party interference statement. Oh, I have insights into that I I hear it but but to to pull it off, which is a good time to do it. You need you need, you need an organization like Transworld.

18:12

Yeah, it's kind of like getting a game fish into the boat, you know, and getting it into the boat, clean that on your plate and making it taste good. There's so many things that go into that, that any one place in the process of that of, you know, it's easy to get a fish on the hook, right? We if you went out there and said, I want to sell my business, literally, you could have hundreds of people respond to that and say I want to buy. But the problem with sellers is they try to spend time on that. And they take their eye off the ball, their business, oh, yeah, their revenues and earnings could go down, and their business immediately becomes less valuable. The banks, private equity, the buyers, the day before the closing, they're gonna say oh, by the way, if we were closing today, today's you know, the nine days after the beginning of a month, at the end of the month, they would say, hey, do you have the financials for the last month. Now, if you are working on a deal, going through due diligence, and you were doing it all yourself, your sales and revenues might be garbage, and and they'll immediately say, wait a second, we need to re trade this deal because it's no longer worth what it's worth. So those are the things that we try to avoid. We're taking all that responsibility from you. So you can just focus on running your business. And unfortunately, we tell people, you have to run your business up to the day of closing, like it's not going to happen. Which is hard. real hard,

19:40

because I guarantee you there's that switch inside your head that said, Alright, this is a done deal, man. I might as well just sort of lay down the flaps I'm coasting on into landing and I'm ready to and and we've all been a part of deals that no did not work out.

19:58

Yeah, they All kinds of things people get mad at each other at closing we've had people unfortunately pass away or get very sick the day before closing, oh my goodness, businesses burned down. What you know, they somebody plugged in a machine. Once at one time somebody plugged in a machine at a, you know, a watersports dealership, you know, jet skis all kinds of, they're like, Oh, this machine what says, you know, it's a testing machine, they plugged it in. It was an old machine, heated up overnight, for the whole place that aground.

20:28

I'm sorry, I'm not laughing at them. I'm laughing. Wow, that is a horrible.

20:35

And the funny thing is the seller won because the seller was selling their business holding paper, the whole thing. That didn't work, the insurance company paid them all cash. They won, we lost buyer loses, you know. So you know, there's a million stories like that out there in the world and a million things that can happen. And at any one juncture of a business deal, it can go bad. And so that's what we're here to do. We're here to stand alongside of you. I just got off in our conference call this morning is a very complicated business landmark business here in in Fort Lauderdale. And, you know, it's not that it's going sideways. But you know, buyer seller trying to work, it's it's something that needs to be renovated. There's insurance companies, there's contractors, there's lawyers, there's bankers, and it, people are starting to nip at each other and it's getting a little frayed. And you know, we're just trying to keep everybody happy getting

21:33

a little chippy. Yeah, it's getting a little chippy. Yeah, we just it's true. I mean, it's, it happens all the time. I can I can imagine. So, one last question. How long does that sort of typically take? So I'm a buyer and a seller, I'm a seller, I come to you looking for a buyer, you do what you need to do. From that point on? How long does it sort of

22:00

typically take average is nine months for small business as the larger businesses are about a year? You know, it's a multi million dollar deal. It's going to be a good year, you know, as some people have come to us, it's like, well, we're worried about capital gains taxes going up next year. And I'm, we're, for the most part, we're like, Yeah, well, that's too late. You're probably not going to be able to get a deal done before the end of the year. Wow. Yeah. If you really gave it away, and you're really aggressive.

22:32

Yeah, yeah. Well, that's a conversation to have. I mean, it might might make sense. Your team would probably say, Okay, if it did this, if you put the numbers in front of people, right, right. Sounds like a real deal here. And I I would imagine don't sell your business without a company like Transworld. How about that? You can use that. Go right ahead.

22:55

I appreciate that. Yes, I you know, listen, I believe in the business brokerage industry. I've been the chairman of our association. We have a lot of great people in the industry. It's very unknown. And there's a lot of people that provide a lot of value.

23:08

Unknown. Give me a break. But if he's got a you got to him. I mean, he's got a great stat card out there. Got a team of people on this header. Andy, kick netta Did I say that right?

23:23

Yeah. Perfect. Nice Irish name. Yes, it is. So impossible. Know, how a typical could have been?

23:32

I mean, come on, man. That's, anyway, reach out to him. Absolutely. Excellent conversation, and he loved it. So how do people get ahold of you? That's why we say best way.

23:47

Just shoot me an email AC t world. It's pretty easy. Wow. I don't bring that agneta name in it. So you have to figure out how to spell it. It's just AC at t world.

23:58

Yeah, very nice. Okay, listeners, you're gonna have all that contact information out on industrial talk comm you know that. And anything else? He's got some podcasts out there. I got it all. I got it on his his form that he filled out. He's got a YouTube channel. When I say he, probably your company has. So yeah, I

24:16

think I have a personal one too. Right. There might even be one of me playing guitar out there. So

24:20

yeah, he listeners he also noticed the youth behind me because he comes from a long, long line of uke manufacturers. I don't know family.

24:31

Have you got a villa out there? It could be worth the I've seen going for four or 500 bucks now really, things that

24:38

I'm looking at if you're out on the pier out on the video right there to his left shoulder. There is a huge right there. It's a sort of a red and green thing. No, that's the book the other day. Yeah, that's a toy thing. Oh, nevermind. Just regard that last conversation. Just delete it. It's all good. Eddie, thank you very much for joining the industrial talk podcast. Thank you, Scott. You were wondering Ah, big fan. Thank you. Did you hear that listeners? He's a big fan. My skin is tingling. All right, do not go away. We're gonna wrap it up on the other side. So stay tuned. You're listening to the industrial talk Podcast Network.

25:23

All right. You know, his name is Andy Cagnetta, CEO of Transworld. And I tell you, if you're in the marketplace, you gotta gotta Connect. You got to have your, your team in place to be able to help you negotiate the best price for your business because you put a lot of sweat equity into that business. And you're looking to do something else in the future. Boom. Talk to Andy team Transworld will help you up big time. Alright, again, it does real talk to Dotto. It is a community it's a community that celebrates you industrial heroes. We recognize the necessity to train we recognize the necessity to collaborate and we recognize the necessity to innovate. But we want to do it in a way that's not boring. How's that? We want industrial entertainment. We want to be able to highlight a lot of great stuff. Look forward to it, you will get a notification All right, people will be brave daring greatly. Alright. hang out with people who are bold, brave and daring greatly change the world. You are changing the world. We're going to have another great conversation right around the corner so do not go away.

The post Andy Cagnetta, Transworld appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Tracy Enos, Founder and President of Enos Enterprise about “The Power of LinkedIn to Attract Clients, Gain Attention and Create More Opportunities”.  Get the answers to your “LinkedIn Marketing” questions along with Tracy's unique insight on the “How” on this Industrial Talk interview!

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Industrial Academy: https://industrialtalk.com/industrial-academy/

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

linkedin, company, people, profile, tracy, page, industrial, talk, book, website, employees, problem, strategies, enos, day, check, pandemic, industry, sections, big

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. As always welcome to industrial talk, where we celebrate industry heroes such as yourself, you're bold, you're brave, you dare greatly you innovate, you solve problems, you're changing lives, and you're changing the world. Thank you very much each and every day of what you do to make my life better. Thank you very much. All right, in the hot seat, we have a young lady by the name of Tracy Enos. And look at this, if you're out on video, I've got a book. Yep, she produced it. LinkedIn publishing to profits, it guess what we're gonna be talking about? LinkedIn, let's get cracking. Yep. So I have this book, it's well laid out. It asks the right questions, it is addressing the right issues. It is exactly and it's not overwhelming. She's got it laid out. And it is well written, very, very well done. And I'm very honored to be able to have that, behind me in my, I guess my hall of fame of books that are just right behind me. And we're gonna be talking about this book, as well as many other topics. Because given the pandemic, given the challenges that we are still trying to get through, I think this is a timely conversation. And you know, I always geek out when we start talking about ways of growing your business, surviving, right, rebuilding, prospering, what are the strategies that we can deploy, and I never, ever, ever, ever say no, to anyone who wants to help industry, and people succeed, and live their dreams. That is exactly what this particular podcast is all about. That's what it does. Israel talk media is all about, we just want to be able to celebrate, and help people succeed. And that's what this particular conversation with Tracy will be before we get going. So, you know, I've been a big write a big fan of what they're doing out at Neil. And once again, if you go out to an E o m.com, find out route around, look around that website and see the passion, read about the passion and see the individuals that are truly working to create a community of the future, leveraging. And I mean, leveraging all the technology that's out there that that innovation that we speak a lot about on this particular podcast. It's exciting. So here I am, let's just if you're out on video, here we go, we're going to go to the website real quick. Here is here is a slide on, I can't say slides, or whatever it's it's, it's a page on their website. And it's under line. But it's the the picture is powered by an innovative, invisible infrastructure. So if you're out there, and you're looking at this picture, and you're looking at you go Holy snakey. That's amazing stuff. They're gonna do it. They're gonna do it because they have the right people in place. They've got the it's, if I look at the timing of all this, if I look at everything about what they're doing at Neo, this is the right time. I think innovation is is there. I think the energy to be able to solve problems is there. And and I think we I think we can get it done. Or they can get it done. Oh, whatever adds exciting stuff. All right, back to the interview. Tracy Enos, that's e n o s. Enos enterprise, is the company the founder, you go out to her stat card, right. Let's see what it looks like. Yeah, look at that. A well done, because she is all about doing stuff on LinkedIn. She's got, she's got great stuff out there. And it's just right there.

04:27

Sometimes you just get excited about LinkedIn, you find a person out there, the person is willing to share insights, wisdom, knowledge, because we have to be about education. We have to be about collaborating. And boy, I talk about that all the time, because you don't have all the answers. And then of course, the the need to innovate. All right, they're all easily accessible. All right. Enjoy the conversation with Tracy. Tracy, welcome to the industrial talk podcast. I'm going to enjoy this conversation because we're gonna be talking about LinkedIn. Added us around LinkedIn. And and yes, if you're an industrial professional, you're not doing it right. Just FYI, I'll just lay it right on out there. LinkedIn is an asset. Let's do it. Right, Tracy, how you doing?

05:12

Great, Scott. Thank you. Glad to be here today.

05:14

Yeah, I like that book behind you LinkedIn publishing to profits. And and especially now My gosh, I like that. I like that. But let me just sort of check something out. FYI. Just when, if you're looking at on the video, and I'm turning around in my chair. No, I don't have one. on my bookshelf. I don't have one of those things that are on your bookshelf that's not on my bookshelf. How can we solve that problem? That means I need to send you one. All right. For the listeners out there. Give us a little background on who you are.

05:45

Yeah, yeah. So my name is Tracy Ennis. And I have been an expert, LinkedIn advisor for nine ish plus years, somewhere around there. And it kind of fell into it by accident. I got laid off twice in four years by corporate America, and

06:02

a common tale a common tale,

06:05

right. And single mom, too. And the second time around, I was couldn't find work. And this is back in November of 2012. And on the advice of my sister, she told me to start a marketing agency because the summer prior to that I had sat down with her, she was the graphic artist in the family, and had a very a very successful freelance business on our own and Hello, skill,

06:32

I'm telling you right now, skill,

06:36

e to corporate America did a big disservice to her as well. And so she went out on her own and made a hell of a lot more money than them, right. Anyway, so um, she told me just to take the dive and do it. And you know, as nervous as I was, I did, you know, and so what started out with what I'm doing today didn't start out that way. It started out as a digital marketing agency. So we're like building SEO, websites, or we're doing videos, we're doing business directories, getting companies in the Google Maps, which is very different back then that is today. I mean, it was, you know, it was fun selling it, it was not fun doing it, or

07:18

that's a that's a heck of a learning curve to, especially back then I think today is a little bit easier not to, I mean, there's cool tools out there. But back then, whoo. That's trench, baby. That's trench work.

07:30

At what, Oh, don't get me wrong, I'd be burning the midnight oil. Sometimes I get two hours of sleep, and the kids are getting ready for school.

07:40

Easily, easily. So let's let's start venturing into it. One of the things that of course, we got hit up the side of the head with is pandemic, people were scrambling, trying to figure out how to get their message out. Didn't have. I mean, I believe personally there, Tracy that we were we were lazy. We didn't bring our a game, we brought our B, maybe c game, possibly each and every day, no big deal. And then the pandemic hits, and then all of a sudden reality hits. And we're trying to get our message out and we have no clue. And the only place that everybody went within industry was LinkedIn. And that ban, that thing just blew up. But still in the strategies that that are around and let's talk a little bit about that. So give us a little problem that's associated with LinkedIn today. What do we need to do from an industrial perspective?

08:36

Well, I think their problem affects everybody, not just the industrial.

08:41

Well, no, no, my whole life was just industrial don't don't even go into other areas. I don't even know if there's anything else other than industrial.

08:48

I think what happened is like, you know, a lot of people heard about this LinkedIn thing, and then they get on it. And then they're like, now what? Right? And then like, there's so many bells and so many bells and whistles to LinkedIn, unlike any other social media platform, and they're like, I don't know how to navigate this thing. I don't know what to do first, what do I do second, and then they get overwhelmed, and then just quit forget, screw it, you know, they put a company page app and they expect people to go there organically and find us and then you know, hire us and it just doesn't work like that.

09:23

It does not? Yeah, it's interesting, because you're you're absolutely spot on. I was probably fell into that category. LinkedIn came out promoted as, hey, it's a professional location for socially engaging people and all that stuff. You you tip your toes in the water, it's okay. Then all of a sudden, you're getting people popping in and you're just like, I don't have time for this. I've got I've got a five alarm fire over here that I've got to deal with. So I agree with you 100% about it, but now it's I think it's strategic for your company. I think It's strategic for not just the company, but for an individual. Do you agree? 100%? Good answer, because you got a book back there that says that. No, Scott, no, not not one bad man. No, no. There's a disconnect there. So let's talk a little bit about it. Let's talk a little bit about why it's important, why it's strategic, and then sort of strategies, sort of these actionable strategies that we can put into place right now. So why is it important?

10:30

Well, I think, from a standpoint, we just mentioned SEO with my digital marketing agency, LinkedIn is considered an authority website with Google and the search engines. And so when somebody comes in contact with your company, whether you found them or whether somebody referred your company, what's the first thing somebody is going to do?

10:50

I go right out to, in fact, that's what I did with you, Tracy, right out to your LinkedIn profile, see what they

10:57

are, they're going to Google you, right? Oh, yeah. And, and oftentimes, unless you're dumping 1000s of dollars every month into search engine optimization for your website, your LinkedIn company page, and your LinkedIn profiles for the company are going to show up on page one before everybody everything else.

11:14

I'm gonna check that out right now. It's, it's funny, because you're spot on, because, but I still have a problem with a guy named Scott MacKenzie, but he died a number of years ago, and he was a singer. Gonna go ahead.

11:31

Anyway. So next thing that they're going to do is they're going to go do some due diligence, right? They're going to go check out your company page. And lo and behold, if they go directly to your company page, right there, it says, How many people are employed with your company, or at least say they're employed with your company, whether the current or past? And you're going to go click on that link that says all employees? And then what's that going to go to a list of all the employees and people are gonna start looking at the executives, they're gonna look at, for the owner of the company, they're gonna look at the executives at company, and they're looking at the employees. And I'm gonna tell you what, here's a big, big problem that a lot of companies have is a lot of times their employees profiles are better than the top key executives and the owners of the company. And that's a big No, no, I mean, honestly, I think so. But one of the biggest mistakes that you can mistake is, or one of the biggest mistakes that you can make as a company, even though maybe the CEO is too busy, or some of the key executives are too busy to actually use LinkedIn, for networking or whatnot. And they leave that to their sales and sales and marketing team, you still should be branded and look, the part, you know, this is how people make buying decisions. This is how people make decisions on whether or not to be employed with your company. And I think that is what a lot of folks are missing.

12:46

That's interesting, because you're I, what I hear you saying is that that executive, whoever it is, doesn't have a very good looking profile. But the employees have better looking profiles than the executives. Yeah, that's the disconnect. Yeah, it's interesting. Now I got it, I'm gonna look at that just because I, you're my actions. And I don't go to Google. I don't, I'll go right to LinkedIn. And then I'll look at the LinkedIn. And in LinkedIn, there's just pieces of information like connections like oh, okay, yeah, I can, I can have that conversation. It's chock full of great actionable information. But

13:28

I never also you have to keep in mind, your searches are only as good as what somebody puts in their company page or their profile. So a lot of times employees might be on LinkedIn, but the company doesn't have a company page so that the employees can attach themselves to that company.

13:45

I want to let you know, right now, industry people, that frustrates the hell out of me, when I can't, when I don't have a company page. If I go out to somebody, and I want to look at that stat card, that LinkedIn stat card, great stuff, and then I go to the company, and there's no company or it goes to the sort of a general, whatever that look at that. gray box. Yeah. Gosh, that bothers me. Don't do that. Don't do that. If anything outside of this whole dog God conversation, don't do that. Get a company profile out there. Okay.

14:22

Look, folks, we're not back in the 20th century, what do I do is such So look, I learned it this way, if you are not actively using LinkedIn, which by the way should be by all means you should at least have a presence there. And it should be done well, so that you know, with your link back to your website, so it gives people a chance to go and check you out. off of LinkedIn

14:49

stream. It's not that difficult. I mean, LinkedIn makes it. I mean, makes it easy. I mean, yeah, it's all free. And it's like, click here, dude. This Upload that. And it's like, you're just downright lazy. If you don't do it, you're just that's it. I'm laying that thing. You're lazy. Don't be lazy. Get that company thing out there. And then Okay, okay, so let's say, Tracy, I'm interested in sort of beefing up my my stat card on LinkedIn, because I always look at that. I mean, it's just, it's, it's natural, it stays up. 24 seven. I don't know if that is a good thing for me or a bad thing, but it stays up all the time. So from an individual perspective, what are you? What are you looking at? What do they need to look at? You mean, on your personal profile? Yep. Yeah, start there. And then let's pivot to the company.

15:44

Well, the way we do things is very different than everybody else, this thing. So I really think this is an opportunity for the owners of these companies and their employees to really capitalize on really, who are you wanting to work with? Who you work with? What is it that you do for them? How do you do it? How you're different than your competition? At the end of the day? What does somebody really want to know? What kind of results can they expect working with you? Right? And I think that's it. That's where people fall short is they don't you know, it's a client centric or client facing type profile. Not everything on there should be you should have the human side to you. But still linked has been around 18 years, and people are still using this, like, it's their resume, like, Oh, look at me, look at me look at me mean, yeah, yeah. And a lot of times people want to know, know, what is it that you can do for me, that's what I really want to know,

16:40

I have a problem solve my problem, give me some insights into solving my problem. I'll be more than happy to look at your stat card. I agree with you. 100%. But that requires effort on my part to try to ferret out that prospect. Right? That that requires a little effort, that what do we do with that I need to target my verbiage to go after that prospect, right?

17:06

Well, I mean, you're probably already doing it in your business, right? You probably already know who it is that you work with what it is that you do, how you do it, how you're different, and you better know what your competition is doing, right? how you're doing it different because people are going to come with you with objections like, well, this guy over here, they do this, why don't you do this? Or how do you do it better. And then the other day, you've, if you've been around for at least three years or more, I'm sure you have some results, right? show those results in your profile. I mean, share them. I mean, people want to see that. I mean, people are, when they're buying, they're emotionally mine, that you either are feeling some sort of, you know, you're solving a problem, or you're, you're squashing a fear or you're are, you know, feeling some sort of desire that they have, whether it's, you know, depending on your business personally or financially, right. And that's what you can do at the profile. And I don't think people understand that you have opportunities within the profile, and sections that most people don't even fill out. In order to do that, I got a big tip for you, I only share this Scott with my paying clients.

18:12

All right. big tip coming your way, take notes.

18:17

in the about section, you now it has LinkedIn as expanded it from 2000 characters to 2600 characters, you should now direct people to drive them to your projects section in LinkedIn, to showcase a few of your favorite clients and the results that you've gotten for them. But what that also does, it allows them to now scroll through the rest of your profile. So maybe they see the human side of you, like your organizations that you support and the volunteer work that you've done, and maybe some education because people like to connect with people that they went to the same college with or military experience or whatnot. Um, then you also have the the skill sections, which are your keywords, which people don't care about that, but LinkedIn does, because those are keywords that people are gonna be able to find you organically in LinkedIn. But then again, you also have your honors and your awards and things, things like that people want to to feel good about who they're potentially going to be working with and getting on the phone with, right, that's the human side of you. Trust me, everybody's forgetting about these sections and these new trainers, these new LinkedIn guru trainers, yeah. All those sections like where's the human? Where's the human to you? You know, and, and a

19:34

fan of the human side, I think, especially now, and I think that industry, we do a horrible job at highlighting that. And I'm on my I'm on my stat card, and I've got some gaps. Just when you're out there looking at industrial talk, just sort of notice that I got my nice header. Don't Don't go beyond just kidding. That's

19:58

that's another thing too. Why are people forgetting to put a branded background photo with action? They're leaving that dreaded blue background like, or they're putting in some crappy cityscape that they found on Google.

20:15

Says Drew, it's true. Just sort of throw out some coin out there and get a nice background. It's easy. Come on. Yeah,

20:27

go to Fiverr and get one done for 25 bucks Promise me down at like,

20:32

fiber. That's cool. I remember the first time I discovered fiber, I've gotten really? Are you kidding me? Really? Yeah. I thought that was an incredible, incredible

20:43

day. You know, I'm not the graphic artist. But you know, I know how to design things. But like, we would spend two to $300 just for one background banner. It's crazy.

20:55

Have Canva Canva that, that sort of mixes and matches the car combination? It doesn't look like a mess. Like if I had

21:06

to have some they've got some templates in there. But you really should have some design skills to understand

21:13

that Yeah, well, no, I pay for mine. I've got premium. Yeah, but but you're right. It's still I have come to just just love graphic designers, because they're just, you just know when something doesn't look right. You're looking at and you think, man, I'm proud of this, but something's not right. And then a graphic designer comes in, moves things around a little bit changes colors here. And it's like, wow, that feels much better. And it's a feeling it's like right in there, man. It's a feeling. Okay, so we've done that. We've taken your your advice. Now let's, let's shift to the company side. Okay, one, do not go away without updating and looking at your profile. And and don't be lazy, right? It doesn't take much effort. Don't Don't be lazy. Spend some time, you're not that busy. Okay, now on to the company. What are we doing that's wrong with company stuff?

22:11

I think well, the company actually company pages, added some additional features. Now, a little hack here is like your website's probably already well done. And instead of just writing some fluff about your company takes some aspects of art, what's already in your website, you get 2000 characters in that description about the company, and kind of do it a little bit again, like we just talked about in your about section on your profile, describe what it is what you do, who you do it for, what kind of results can they expect working with you. Secondly, LinkedIn still has what they call specialties in the company pages, which typically all that means is they're your keywords, you've already done the research and the brainstorming, it's already on your your personal profile, add 20 of those to your company page. That's how people are going to find your company page. These are keywords.

23:02

So if I want to look for somebody that has skill sets in graphic design, and be that that is apparently the word of the day for us, I can do a search, and then it would provide some results of people who have those keywords in their profile.

23:18

Yeah, so you can go to regular LinkedIn or free and you've got a few filters in there. And you can look for company pages, you can say graphic design is a keyword, right? And then you can pick your location, and you can find graphic design companies within the location based off of that, but if your profile your company page, I'm sorry, doesn't have that word at all in your description or in any of those specialties. No one's gonna find you.

23:44

Nobody. All right, yeah. So what I was trying to say is LinkedIn is a search engine at the end of the day it is, and it's I gotta tell you, I'm I'm bullish on LinkedIn, I think that there's a lot of great stuff that that is happening there. And and what you're talking about little tweaks here and there, you're now now they can they can procure your services, and he'll beef it up and hopefully bring in some opportunities in revenue associated with their better personal profile as well as company profile, right. That's gotta get what other things can companies do, specifically from a social, you know, human side?

24:29

Well, first of all, I mean, I know that we said at the bare minimum, have your profiles and your company page branded. But Wow, LinkedIn is a just a wealth. I mean, look, I've had clients that are making six and seven figures without advertising on LinkedIn, we've done it. I mean, it just takes a little bit of time and effort or have a team member do it for you. You don't need to use all of what LinkedIn has offered to make a very good income or increase your ROI. using LinkedIn, but you also don't need to be on it for 5678 hours a day, you know, 3045 minutes an hour a day, as long as you have like a strategy or a list like a daily task list. Yeah. And then you follow that list until it's second nature and then things. I mean, you're not spending that much time networking is this isn't like the old days was spending hours with the phone button cold calling?

25:24

Yeah. So right. No one likes to do that anyway. No, no, don't. Don't do that. Let's talk a little bit about the algorithms. Now, if you got a company, if you got employees, is it is it best practice or good practice to have employees saying, hey, pull them in, you know, get engaged with what's taking place in the company level, right?

25:49

100%. As a matter of fact, that's one of the new features that LinkedIn has for company pages is before you actually had to have a Sales Navigator business premium account to have these insights on the company pages to allow your employees to actually interact and also share and be their your biggest advocate or cheerleader for your company. But now it's free. So as long as you have a company page, you now can get your employees active engaged, because everybody, every one of your employees has a separate network, right. And that's how you start building a bigger network, a bigger company pays and getting more eyeballs on your business is through your employees. Okay, and so,

26:29

compounding

26:31

success company pages now even offer articles now you can put your company blogs and stuff on there before it was just for profiles. Now company pages can have that. So now your CEO can have his own personal blog. And you know, the kids can come in and engage with that and share it out. But your company page can also do that as well. So that's one of the strategies to is that companies they have the company page, but they're not putting up content.

26:58

So yeah, got it got to do. He got to put up content. It's great check mark, we got a company page, but no content that it's, here's the thing,

27:10

the company is like, Oh, I don't know what to do next. But what do you think about it? How long have you been in business? I bet you you have assets that you realize that you didn't already have. And you can repurpose those assets that started

27:22

with that. That's a whole nother conversation about repurposing I'll, I'm a big fan of resurrecting old blogs, because I think the if you can resurrect it, meaning put it on a podcast sticking out a video, I don't know and talk about it. You've just resurrected that asset that that content. And and I think that that's that's an important thing. Let me ask you a question about Sales Navigator. What's your thinking about that?

27:47

I love it. Why? I've been Sales Navigator user for like six years now. I won't do without it. I'll pay for it month after month after month. It is an amazing prospecting tool. And for companies that have like teams, there's three levels, there's professional, those are typically maybe for the solo entrepreneur or who have a very small team. Then you have the team's version that has 10 seats. And then you have the enterprise for the larger companies, which those to the teams and enterprise have additional features like that can sync with like your CRM. Yeah, it's got point drive, which I think is called team link now or point link point. I don't know they changed the name like last year, or sharelink. Right? It's sharelink. Yeah. And then enterprise even has additional features, if you know you want to pay for that. But it is especially if you've got teams that like work like different regionals. So nobody's Crossing Paths and stepping on each other's toes when they're prospecting. So it's it's easy to keep tabs on what your sales team is doing with those two, but if you're just getting started out, or you have a small company pro work just fine. It just got amazing, you got like 30 something filters, you can find people you can save lead lists. Their homepage is completely different than the LinkedIn newsfeed once you start saving accounts and saving people into lead lists. Now you can get updates on their activity and stay front of mind with them without even being connected to them. So amazing what this thing can do. Yeah,

29:20

it's it's a pretty powerful tool. I've I've come to appreciate one, the fact that you have email marketing strategies, right? And then email marketing strategies, okay, it's it, you can tell it's going in their email, and it can be captured, captured by whatever, you know, block, whatever it might be, and it won't go in there or go into spam or whatever it might be. The doc on LinkedIn, if you use LinkedIn, it goes right into their inbox. It is it's in their face, it goes right past whatever firewall they have.

29:58

What's even better is let's say that you found a search a perfect search. No one wants to remember the search that they did, right? They allow you to save your searches. And then LinkedIn will even email you to your primary email address any new searches that come up, and you tell them how often you want those emails. That's brilliant. Now, look for this every day, it's been sent to me automatically.

30:25

I think the the premise or the moral of this conversation is that there's so much more that can be done in LinkedIn that you're not doing that you're doing it, but everybody else was not doing it. I'm telling you right now, and it is available. And and for me, personally, I'm in the business of what I do. I discover things each and every day, then the power behind LinkedIn. And you just got to be engaged, you gotta, you can't get lazy.

30:54

Now you just have to be consistent. But then hours and hours and hours on on the platform. Speaking

30:59

of consistency, let's talk a little bit about some giveaways. I see a 23 point check list. Tell us a little bit about that. Well, we segwayed into that.

31:13

We developed the profile checklists, that's pretty comprehensive on your personal profile. And I'm going to tell you what, it's actually now up to 28 points. And we didn't even cover the new creator profiles now that LinkedIn just came out with a few months ago. But those are only for the people who are doing content. Anyway. So um, but right now, the 23 point checklist will work along with the book behind me, which I wrote in 2018 best selling book, talks about your content, but the whole first chapter talks about your profile, and the foundation work that you need to do. But the profile checklist will keep you in, you know, check 123 ABC from top to bottom and how to fill out these profile sections effectively and quickly. And then I think we can give them away what the book and the checklist and I tell you what if you guys get the book and the current checklist, when we get the new one out, which is we're finishing up some edits on it right now. We'll give you the new one for free. The 28 point checklist. You guys can go to LinkedIn or who linked into publishing. com.

32:24

All right, the website is LinkedIn two publishing.com. That's what is That's right. Yeah, put that triple, triple w the World Wide Web and get that. But fear not. It'll all be out there on industrial talk.com What is the best way, Tracy to get ahold of you? Tracy?

32:47

Hold on, guys, get out there and follow me and connect with me on LinkedIn. That's

32:54

Yeah, just email me. No. I like that.

33:00

Yeah, again, you I mean, connect with me on LinkedIn. Like that's, you're gonna get some you know, cool tips. And then when we start doing some more videos and stuff in the news, you can email me. Yeah, absolutely. Um, but like, I like LinkedIn. I think we can all agree on that. Right, man.

33:19

So don't even go don't know. I'm not even gonna give out an email. Nope. Nope. Tracy, Enos. That's e n. o. s. Sir. Another Tracy Enos out there.

33:31

There is what I was the very first one on LinkedIn. I think I'm still the only one with a photo.

33:36

There you go. So So you've got to reach out. It's simple. It's easy. Just do it. And I'm sure she's, she'll say, Okay, great. I'll have you a part of my network.

33:48

That you that you heard me on Scott's podcast. And I'll tell you what, I'll even do your your listeners. One more favor shot What? I will do a quick review over their profile and make my top three recommendations.

34:03

Bam. There it is. There it is. You Tracy. were wonderful. Thank you, you know, we just scratched the surface of it. Again, I'm just looking at my bookshelf. I've got I've got the VitaMix. I interviewed the CEO, VitaMix. There's her book right there. And then I got some other books back here. But I just having a hard time seeing that LinkedIn publishing to Prague.

34:28

I will get it sent to you. You have to send me your email your, your mailing address, and I'll get it sent to you. All right.

34:35

That'll be cool. And then I'll just, I'll talk about it all the time. How's that? Good. Well, version 2.0 is coming out this fall. Keep it never stops with you, Tracy. benefits, values, all of that good stuff. All right. Thank you, Tracy for being on the industrial talk podcast. My pleasure. All right, listeners. We're gonna wrap it up on the other side. So if you're not we're going to have all the contact information really just go out. The LinkedIn you'll be able to reach out to her. All right. Stay tuned. You're listening to the industrial talk Podcast Network.

35:13

All right, once again, thank you, Tracy, Enos, for being on the industrial talk podcast, absolute wonderful, wonderful opportunity to really talk about this LinkedIn publishing to profits, as well as all your insights into how are you making that LinkedIn work? Excellent, and timely for you, industrial professionals. Anyway, get the book, it'll there'll be a link out there to get that book, I highly recommend it. Alright, again, check out Neil and e o m.com. Find out a little bit more. You can get engaged, you can do stuff. But I mean, it's it's wonderful to see an organization truly trying to put all this innovation into action and see how it really benefits us as a whole. All right, again, be bold, be brave. Dare greatly do that. But hang out. Have your team Be bold, brave and daring greatly. You know what you're going to do? Yeah, you're going to change the world. Thank you again, for joining industrial talk. We're going to have another great interview right around the corner. So stay tuned.

The post Ms. Tracy Enos with Enos Enterprise talks about the Power of LinkedIn in creating Industrial Opportunities appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Dave Lakin, CEO at Acacia Business Solutions about “Returning to the Workplace with a Focus on Honor, Truth and Integrity”.  Get the answers to your “Integrity Leadership” questions along with Dave's unique insight on the “How” on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

integrity, business, dave, project, customers, lies, people, industrial, contract, truth, lose, world, listeners, truthful, calls, roadblocks, conversation, understand, workplace, put

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get all right. Once again, thank you very much for joining the industrial talk podcast, the number one industrial related podcast in the universe. You know what came to mind as I was thinking over the weekend, you are the miracle, you are the hope. You are creators of dream you industrial, you know, hero, because you are bold, you're brave, you dare greatly. you innovate. You're changing lives, and you're changing the world. I don't think I'm overselling that one bit. All right. Dave Lakin is in the industrial talk hot seat. He is the CEO of Acacia business solutions. And we're going to be talking about honor, truth and integrity. bringing that back into your business, let's get cracking. Yeah, I was just thinking over the weekend. It's like, it's, if you're not, if you don't think that you're a hero, if you don't think that you're what you do is important. I want you to just recognize that you are the creator of miracles. It's because of your innovative thinking that you create miracles. It's because of your innovative thinking that you're creating hope. And it is because of your innovative thinking that you're creating dreams. And again, I yeah, I might be the biggest Gomer, for all things industrial. But I truly believe it, you need to believe it as well, because it's that important. And especially now, holy cow, there's a lot going on a lot of great stuff happening. pencil and paper time. Let's get cracking on that pencil and paper time. This is in Barcelona, this is a great event. Let's get back to normal. That's what I want to do. This is October 5 through the seventh. It is the IoT solutions World Congress been broadcasting there for the past couple of years, except for last year. And I'm just telling you IoT solutions World Congress, the industrial internet Consortium, they put on a fabulous, fabulous event. And of course, it's Barcelona, what can you say about that town? A lot, because it's great. All right, put that out there. That's October 5 through the seventh. The next event that I want you to put out there is the manufacturing and technology show. And this is in Cleveland, Ohio, Cleveland, Ohio, and this is November 9, through the 11th. And again, we were very fortunate last year to be able to go up to Cleveland. And it is a wonderful place with wonderful people. And I'm just excited that I'll be broadcasting from this particular event. And just, I don't know, man, it gets itchy to get like back into sort of the swing of things and start truly, truly celebrating the wonderful women and men of manufacturing the women of men of industry, the women of men of innovation, it doesn't really matter. Let's just begin that celebration because you deserve it. All right. Again, we are going to have a great conversation. Good, good interview, Keisha business solutions of the company, Dave like and that's L a k i n is the CEO. And I really enjoy the conversation about honoring, bring an honor and truth and integrity back into the workplace as we start to open doors back up. I think that that is a really wonderful thing. So enjoy this interview. Dave, welcome to the industrial talk podcast. Thank you very much for finding time in your busy schedule. Calling all the way from Huntsville, Alabama, got to share with us some great coaching insights wisdoms, for you listeners out there. So I am going to be absolutely jacked about this interview. As you know, I will Dave, background, give us a little 411 on who you are.

04:13

On March Scott, appreciate you inviting me to be here. I'm an executive coach. And I work with medium sized businesses to make them better, stronger, faster, more profitable, more efficient, and and to be more competitive and successful in the market.

04:30

How did you get into business coaching?

04:33

Well, I'm a licensed program manager and I'm a retired Navy Chief Petty Officer. And I finished up at never headquarters and went from there and the program management got burned out and decided that I really loved helping people like I did back in the Navy and transitioned into into coaching and been down for about eight years and I love every minute of it. So it's my full time gig.

05:00

Acacia is the business name, which is great. And you've been at it for what? eight plus years? You said? Eight years? Yes. Login. Alright. listeners, we're going to talk a little bit about a number of things. And so stay tuned state, like, state the issue here. What are you? What are we trying to solve with this conversation there? Dave? What are we trying to highlight? What is this, this this topic that we want to drive into, and I see it, but I want you to tell me about it.

05:37

The short Cliff's notes version is returning to the workplace from now everybody's been kind of sheltered in place. And we're, we're slowly getting back out there now. And in, you know, out of our home offices into the workplace. And you know, one of the things that the across the country we've been suffering with, for the last several years is, we're getting pretty hot and loose with the idea of truth and honesty and integrity. And, you know, that may work at home, but it doesn't work so well in the workplace, and especially with customers and vendors and things.

06:12

So it's been about a year, over a year, it just seems like it's dragging on, it seems like 10 years, FYI. But all of a sudden, you're right, that this is an interesting change that's taking place in the workplace. Companies have if they made it through the year, they're surviving, and they're trying to rebuild, and they're trying to prosper in this, whatever that next normal is. But you've identified this whole principle of honor, truth and integrity, why what's what's taken place to where that has to be identified and highlighted. I don't

06:47

know, we all want to, we always want to put our best foot forward, right? And, and make ourselves look good to prospective hires, and to vendors and partners in the marketplace. And particularly to our customers, right, the people we're working with, even you know, in the contracts world, we want our customers to just love us. And so that takes us into exaggerating our capabilities, not performance, you know, where we've worked, what we've done, you know, in the, in the whole safety world, you know, we're just as safe as we can be, you know, and, but the reality of it is, maybe not so much. And, and so that's a, that's what we're struggling with. And we take it beyond that, you know, we call it exaggerating white lies, and business ethics, things like that. But at the end of the day, it's just not true. And so where do you draw the line on it? Right? Where do you Where do you say, that's just not true? We can't, we can't say that to our customers, because we have to be able to back it up with performance, right? You know, if we, if this is our safety record, then then that means nobody's gotten hurt, you know, nobody's smashed the foot, now, nobody's lost a hand, we got to be able to say that our capabilities of our product, you know, are great up to this point. But that, but that's where they drop off. We're working on it. But that's, that's our limit. And if that means you lose a contract, I would I would much rather lose a contract. Because it would have forced me to exceed our capabilities and put our future work in jeopardy. But also, you know, maybe potentially put lives in jeopardy, too, right? So yeah, but

08:26

here's the here's the dirty little secret, right? If I submit a RFP, me to you not to say, view you, but let's say business out there, and, and I'm looking for, I'm looking for price, right? I just don't because I'm still in a in a position of I'm trying to survive, I'm trying to keep my doors open. I'm trying to rebuild, I'm trying to figure out the way of being able to prosper in this next normal. And on both sides, I'm looking for cheap and on your, their, their side, they're looking for doing it, right. So there's this mutual and, and the other thing that is a dirty little secret, if I am truthful, like everybody should be, if I'm supposed to be driven by integrity. I'm going to I am going to, unfortunately, maybe reveal a little my dirty laundry and and, and lose, like you said lose opportunities, and I can't afford to do that. What do we do? How do we change that? What are what are some actionable items that we can sort of leverage?

09:32

Well, that's that's a real problem. Right? You know, yeah, absolutely. So so what happens is, you read the you read the requirements of the contract, and then you build a proposal that that absolutely, at the very minimum, if I'm just barely meeting the requirements, this contract, then it's going to cost this much. Right. But But you know, and I know and the contractor knows the sponsor knows that that this can be 100 change orders, you know, so so this is what change orders cost, it's what you know, you usually have to put up, this is what man hours cost at these different levels. This is what materials cost, this is what research and development costs. And, and so you have to lay out all these other things. And they're going to compare you against the reality of the people they're used to working with. But I would much rather come in on on truth and integrity, because, you know, you're fighting against somebody, they might have three other guys lined up who have done this work for them before. But those three other guys also have a reputation they carry with them. Right. So yeah, they do good work. Yeah, they get done on time. But, you know, we get eaten alive and change orders, and things like that. So, you know, even if you're the new guy, if you come in with a spirit of honesty and truth and integrity, and say, This is what it's going to cost a minimum meet the, this RFP. But this is my, you know, my ala carte set of fees, that, you know, we're likely to walk into, if change orders occur, and they always occur. You know, most contractors know that the the real money's in the change orders, right?

11:13

Ah,

11:15

yeah, that is the case. So a couple of analogies here, one. Here in Louisiana, we have the causeway bridge, and there was a big project that was awarded to a particular contractor. I don't know the details of it, but that particular contract is in dispute. And the reason it's in dispute is that we naturally, we, the majority of people gravitate to the it's a commoditized market out there to a certain extent. So I'm going to gravitate to the cheapest provider, unfortunately, it's just a commoditized market. Well, that is a problem they use. From what I understand pour equipment they're trying to cut around, they're trying to make their margins are doing everything they can. It is a failure on both parts. Right. So with that said, I hear what you're saying day, Dave, and I and I'm all just like, Yeah, he's right. It's got to be about honor and truth and integrity. How do I, how do I communicate that with perspectives, prospects that I'm a, I'm a good person, my company's a good company, and we're going to, might be a little bit more but man, we're gonna deliver what do we do?

12:31

Yeah, everybody says that, though, right? So it's not like you're coming up with a new concept. No. Everybody wants to project this, this image of Look, man, you can you can trust this business is built on, on truth and trust and, you know, know, like, and trust, right? Yeah. And so, so we all go in with that position. But it's, it's the, you know, how did you end up at the end of the project, right? Normally, you're gonna have a meeting at the end of the project that wraps it all up, and says that you met all the requirements of the project. And, and, and you, that's where you get to ask the customer. So how did we do? Right? You get that customer feedback. And, you know, unless you're a brand new company, you have you have a history of that customer feedback, good and bad, you know, not every project is just going to go swimmingly, right? So you're going to have that history of feedback. So you can you can show this new customer that you've never worked for before. Look, I've worked for these 10 other companies and the Closeout project, we got these kinds of statements, loved working with them, you know, they did everything they said they were going to do which, just that right there would be amazing, right? They did everything they said they were gonna do they did on time on budget. And, and, and the project turned out great, just like we had hoped it would. So you know, so that's one thing is, is being able to show that history of great performance, right. But also in your day to day dealings, you know, when people can smell fear, they can smell desperation, they can smell I often, you know, we have we have these physical cues when we're lying, you know, tend to touch your face and look away from somebody and, and you stammer over the response to a question because, you know, the truth is too painful to tell you. Even if we even if we can't put our finger on what what a lie looks like, instinctively. Intuitively, we know what a lie looks like. We can tell when someone's lying to us. So we're fudge truth. Well, much in the plain, white lies, white lies, right? You your boss has been, you know, two days a week he's been stepping out of the office, right is don't tell his wife that he's been stepping out of the office. Right. And and you know, the reality is he's taking dance lessons so you can surprise her on her 25th anniversary, but we don't want her to know that he's been stabbed But out of the office, right? So she calls and says, where's Henry? And you say, Well, he's at the worksite. I can't I can't get him right now. Well, it's a lie. Right? So those kinds of lies, nobody gets hurt, it's not a big deal. Fine. Could you come up with something else you haven't got put on the spot. So white lies, whatever. The truth can be painful, right? The customer calls and says, hey, how come you guys weren't out on site yesterday. And the truth is, because we overbooked ourselves, and we didn't have enough manpower to be out on site there. So we were on the other side, even though said we were going to be, but the answer that you give the customer as well, our foreman was out sick, we had two other guys had COVID. And we just weren't able to get up there. You know, when when did the lies stop. And we get back to truth and honesty with our customers. We just weren't able to get out there yesterday, we're planning on putting on extra hours or whatever the response is. But, you know, at some point, we got to draw the line and say, how far we're willing to go. When you make mission vision, core value statements for your business. It's all about who we are, what we do, and what we're willing to do for business and what we're not willing to do for business. And, and integrity has to be taken into account. They're in the military, when, you know, when I was growing up in the Navy integrity was one of our core values. And they, you know, early on in my career, they the Navy redid their core values, and it just want to honor courage and commitment. And I thought it was a real failing, they took out integrity. But you know, you have to have core values in your business, you have to, you know, you have to know what they are how you define them, your people have to know what they are. And your customers have to know. They have to see it in your day to day work, even if they don't know the words.

16:52

I believe and correct me if I'm wrong, Dave, I think there is a level of desperation out there that we want to stay alive, that the market is tight. There's a lot of factors impacting the economy got it. Understand. I think COVID as a whole has given us the approval to be vulnerable, to a certain extent. I'm not perfect. I'm not, you know, a superhero. In a sense, I have challenges. And to your point, I think it's, it's more beneficial. To be truthful in saying, I don't have the people I don't have I have people that are missing just because of XYZ, whatever it is, I think your customers can understand it today. Maybe pre virus, no. Post virus, yes, they can understand it. And, you know, put your adult pants on and we want to succeed. I don't think the statistics with these projects are ideal. I think that every project to a certain extent, has suboptimal results, whatever that looks like, but it happens all the time. But, but I think, to your point, if we, if we're driven by that, we can have these conversations, we can eat that Humble Pie a little bit better. And and yeah, it's not fun, but it has to happen. If we're truly wanting to succeed and flourish into the future. I think we have to do that. That's just my my two cents.

18:34

I agree with you. 100%. But you know, look at your, your, your Scott MacKenzie from the clan, MacKenzie, your type looking guy, you know, I'm, I'm retired Navy chief and, and, you know, we just, you know, we don't want to admit our weaknesses and failings and stuff to everybody. You don't want to wear him when you sleep. But, you know, I agree with you absolutely. Just got a man up sometimes and, and be able to go and say, you know, we didn't get it, we didn't get it done. We were supposed to yesterday, we're gonna go back and do a little redo. We're gonna get it right. You can count on us for that might take a little bit longer, but it'll be right when we hand project over to you.

19:12

It's interesting in industry, unfortunately, we always have all the answers, whether we have the answers or not. But we have all the answers, right? We have the solutions. We have the direction we have the you know, the golden goose, you know, and we just, it's it was just baked into the culture. Nobody. Nobody was vulnerable. Nobody said, that's, that's a job. Yeah, I could do it. I could do that job. And so I like that, but here we are. We're trying to survive. We're trying to rebuild. What are the roadblocks, you're preaching to me? It's good. I want to survive. What are the roadblocks?

19:53

Well, let's look at the other way. What are the roadblocks to continuing the lies right? We lose trust, confidence and credibility across across the line people who sit across the table negotiating with us. They don't know if we're negotiating in good faith, because we've lied to them before and they just don't know. So number one, it makes it harder to get them to the table. So you lose customers, you lose employees, you give them all those expectations, when they're going to come to your company, they're going to be treated, you know, with dignity and respect or, or, or like a ditch digger, who knows, but you know, they're going to be treated in a certain way. And then when they're not treated, at least that well, then then they get upset. And sometimes they leave, they say, you know, 90 plus percent of the reason people leave a job is because they don't get along with their boss, because often, that's because the boss wasn't truthful with them. And of course, you lose revenue over all of it. So the roadblocks for continuing down the road of a lack of honesty and integrity could be greater than the roadblocks to just, you know, to being on a strike. Yet, if you're, if you're honest about it, you may not get the contract. But you may not end up over your head and performing badly in the project either. So, you know, which, which is more preferable, you know, from the time that you that you get awarded the contract until the start date of the of the work, can you make up that last ground for where you need to be to be able to do the work? Maybe. But in that time, we try to make up that last ground, you could be out there trying to get five other contracts that you are capable of doing.

21:32

It's an edge, I look at it. Of course, it's a people challenge, but it's also an education challenge. We don't talk about that we don't talk about the necessity in business. We do. Say we do. But do we mean it about integrity truth on are all those those? Well want to think that we're that way, right, though, don't want it all thinking, we've talked about it, we talk about it. But really, when the rubber meets the road, you're going to say yes, we can do it and try to figure out how to do it. And then during the process during the project during the whatever the work, you figure something else out, it's now, and I would imagine now is the time for bold leadership. And I think that what you're talking about is this is necessary for a vibrant business in the future. I don't have luxury of taking chances, I need to have it done right done right now. And if I have, if I have trust in what you're talking about, I feel better. I will always recognize that sure. Things happen within projects, you didn't know that you could, you couldn't remove that bolt or whatever, whatever it is, you can only say so much course. But still, if we take that position, take that level of vulnerability. I want to have that conversation that truthful, integrity driven conversation. It's great that I leave anything out there. Because I love it. I do I love what you're trying to do. And I love what it's all about. And I agree with you 100%. All right, listeners, we got a couple of things out there. We've got adding zeros, the five disciplines of online training, which is pretty cool. And then another one from adding zeros of five discipline assessments. So Dave, where do I go to get that?

23:40

Well, the The only condition on those is I would love to have a conversation with you about your business and, and where you are and where you're trying to get to, just to make sure that those things are appropriate for what it is you're trying to accomplish. And then I will send you a link. If I think on your on your show notes, you'll have my email address. They get in touch with me and we will set it all up. Looking forward to it.

24:05

All right, listeners, we're all about that education, collaboration and innovation. We got to be driven to that we've got to create a business of resiliency. And we've got to do it with a sense of integrity, honor, and truth. We just have got to do it. Dave is preaching to the choir right here. I love what you are doing and what you are talking about from a coaching perspective. Dave, thank you very much for being on the industrial talk podcast. It's been a pleasure. I really, really appreciate it. All right, listeners, we're gonna wrap it up on the other side. Remember, we're gonna have all the contact information for a day. Acacia Business Solutions is the business. He is the CEO got mad skills, his team out there. They want to make sure that you succeed. And again, it's all about education, collaboration, can't do it on your own. You need people like Dave, and innovation, you got to look at business from an innovative perspective. All right, thank you very much for joining. We're gonna wrap it up on the Other side you were listening to the industrial talk Podcast Network. Again, thank you Dave for being on the industrial talk podcast and sharing your insights and wisdom into you know, the, the need to bring back that honor, truth and integrity back into the workplace can love it. Everything will be out there at industrial talk.com all his contact information and take him up on that free stuff that he offered. All right, to recap, we've got the IoT solutions World Congress, October 5, through the seventh, Barcelona is a great location, love the location, as well as we've got the manufacturing and technology shown that is November 9, through the 11th. Those are must attend events, let's get best worlds back to sort of back to normal, whatever that might be. Let's make it happen. All right, you are the miracle. You are the dream makers. You are the light of hope. That's what an industrial heroes all about. And that's what you are all about. Thank you very much for what you're doing. hanging out with people who are bold, brave and daring greatly. I guarantee you're gonna have a wonderful time changing the world because that's where it's at industry is where it's at. All right, thank you. We're gonna have another great interview right around the corner. So stay tuned.

The post Mr. Dave Lakin with Acacia Business Solutions talks about Restoring Honor, Truth and Integrity appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Megan Lynch, President and CEO at Six Point Creative about “Letting go of your Legacy Thinking and Approach your Business with Radical Courage”. Get the answers to your “Radical Solution” questions along with Megan's unique insight on the “How” on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

companies, people, industrial, collaborate, stage, business, conversation, fears, talk, industry, built, innovate, megan, market, point, innovation, product, educate, listeners, scott

00:03

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, thank you very much for joining the industrial talk podcast where we celebrate you the industry heroes, you are bold, you are brave. You dare greatly solve problems, you're transforming lives and you're transforming the world. That's why we celebrate you, thank you very much for what you do to make our lives better. All right, in the hot seat. Her name is Megan Lynch. She is definitely the president and CEO of six point creative. And I gotta tell you, I was jacked on this particular doggone interview, because we talk a lot about being you know, bold, brave and daring greatly. It's one thing to talk about it. She does it, let's get cracking.

01:03

Yeah, which is really interesting when you get right down to it. Also there, and I'll talk about the necessity to be bold, to be brave, to dare greatly, specifically in this time of whatever the new normal next normal, whatever we call it, I got to come up with a better name. However, whatever we're living through. You've heard me talk over and over again about, yeah, there's the negative side. But I think there's the positive side. And I think that there is a desire to be more vulnerable, to be open to be, you know, just the necessity to be able to collaborate, because we need to educate, collaborate, and of course, innovate, especially now. But it's all great. And it's all wonderful. And it's all just dandy. Words, however, there's got to be action to it. And And what's great about Megan, is the simple fact that she does, she recognizes the necessity to be bold, brave and and dare greatly. But what does that mean? How does a business do that? How do we take it today? Whatever this world we live in today, and be able to be able to, you know, survive, rebuild and succeed. And, and she brings that real world that ability to be able to do that. So that, I mean, we need people, we need to constantly be out there and innovating. We need to be out there collaborating. And definitely she brings the tools to be able to do that now in line with what she's doing. I just plant the seed again, industry, industrial talk to Dotto is really just a neighborhood of industrial professionals. Yeah, it's a network but it's a neighborhood, because we have a desire to make everybody succeed, whatever that might be, whatever that level is. But more importantly, it is a great location to find where people are truly innovating and truly having a desire to collaborate. That's industrial talk to Dotto. It's in the works. We're doing it it's a neighborhood because we are bound together we have ties, and whether we like it or not, I think the pandemic has really highlighted the fact that we are we don't have all the answers. But you know what we have out there incredible professionals that understand what to do and how to do it, and be able to share that knowledge with you so that you can survive, rebuild and prosper. That's my intro. It's always the same, because it doesn't change. I mean, we just, we just got to collaborate. It's important to collaborate. Alright. Meghan Lynch,

03:48

President CEO, six point creative, we're gonna be talking about, you know, real tactical solutions to that point of thinking, you got to be bold, brave and daring greatly. You can't have that legacy thinking. You got to do it. What does that mean? How do you find that help? She's all about that. She's great. All right. Enjoy the interview. Megan, welcome to the industrial talk podcast, again, an absolute honor that you make time in your busy schedule to talk to the wonderful and bright listeners of industrial talk. That's what they are. Thanks so much, Scott. So excited about it. It's so cool, man. I'm going to have a great conversation. I mean,

04:27

listeners, we were having a conversation offline. As you know, we do all the time. We we do that just because we have to. And we were sort of wrestling with the necessity to educate and the companies that truly are committed to education will have no guarantees don't don't go to somebody and say, Scott guaranteed if I educate I'm going to be a success. No, that's not what I'm saying. I'm saying companies that have a greater focus on education, have a greater opportunity for success. And that's all we're trying to create here and Megan brings the lumber in this particular conversation before we get into

05:00

That interview before, give us a little 411 on who you are and why you're such an incredible professional.

05:07

Absolutely. So I have a company called six point creative. My background is in brands strategy. But really kind of what six points focus is, is to help companies who are at an inflection point, we call them second stage companies that are often family owned businesses.

05:30

companies that have kind of hit this point of a plateau have, we've kind of tapped out our existing network, we've tapped out our growth opportunities, but we're still looking for more. And we still feel like there's more opportunity in the market. Those are the companies that we really honed everything that we do to try to help. And I really did that because I have a second stage company. And I just realized that how different the needs are of companies that are established in the marketplace, who have a reputation, who have something to lose, how different they are from like a startup company, and also how very different they are then a large corporation with, you know, deep pockets and multiple levels and lots of internal expertise. These companies are really in this messy middle. And I feel like although they're being served, I don't know that they're often being so like intentionally served right around that life stage in that interesting because I, I can see if you're at a position and you've talked about second stage companies, what define what that looks like? Yeah, yeah. So a second stage company is a company that has anywhere between 10 and 100. employees, like those are loose cut offs, but it tends to be the, the range that you see it happening. And basically what happens is, early on, when you're going into second stage, there's often these like, you start to see just the need for more process. The need everything that you're doing just feels like Oh, man, like when we were super small, this just hummed. And now everything's just like so much more difficult, it's hard for me to delegate things, people aren't listening, you have a lot more people problems, people are asking for more process, and you can't give it to them, right. And then on the later side of the company, this is usually when they've like matured through that cycle. And they have some expertise, and they have some systems and processes. And oftentimes, maybe like, if it's a family owned business, maybe they're bringing in like a professional CEO, with industry experience for the first time, who's going to kind of like lead this company into the next kind of generation. And oftentimes, what you start to see then is like this push pull between the past, which is like valuable, and it's where the relationships are. And it's all this historical, you know, again, from a brand perspective, it's kind of like, the reputation that you have, and the goodwill that you've built. That track record that's so important. And then the push pull between that and then this vision for a future, which might mean doing things differently than we've done them or pivoting, you know, taking our existing product line and moving it to a new market where we see opportunity, you know, something that's coming down the line and that innovation piece, and they're these tensions between like, you know, do we stay with what exists? Or do we do this new thing. And I think often companies look at this as like, I can only do one or the other. And I think what we're really there to say is like, no, there's a third path where like, keep your reputation, you keep your customers, you keep that strength that you've built, all of that is super valuable. And that's an asset that you need to leverage. And you also have this other thing, which is this innovation, this new market, this you know, maybe new sales strategy, whatever it is a new product innovation, those things, that's going to be what's going to sustain this into the future. Because you know, it is it does become a little bit of that grow or die piece of like, if you're not growing, then you're probably shrinking, if you're not out there. So this is what I this is my head and I'm processing this information, all I hear is like it and you need to change and you need to change more, and you need to change. And over here you need to change and change and change and change. And nobody you figure you figure if a company gets to this particular second stage, they've changed, they they put a lot of sweat equity in right now you're saying Hey, hey, you still need to change. I would imagine many of these companies are saying

09:44

I just want to glide on into whatever the future. Yep. How do you how do you keep them from saying you don't want to do that? Yeah, well, I mean, I think again, it does become figuring out what is important to them. You know, if if if change is there.

10:00

Really, totally unwilling to change and they have no vision for the future will then like that's not going to be that's not really a second stage company because they don't have that next stage vision they're not trying.

10:12

So it really what they want and what they have is where they want to stay, then that's great. Like, I don't want to, I'm not gonna mess with somebody's vision for their business. You know what, what I where we really thrive is with the companies that are struggling in this kind of like middle area of like, we want to change, we see it, there's more people who need our product, they often call themselves like we're a best kept secret in the market, I often hear that, that they'll refer to themselves as like, Oh, we are best kept secret. And I'm like, Okay, well, cute. Like, do you want to let that secret out? Because that's not like, it's great that you have the confidence in what you've built? And also you don't have to be a secret.

10:59

That's, that's true. It's sort of I've heard that same thing. Sure. Absolutely. We're the best kept secret. Well, then you're leaving money on the table? You're not Yes. That's fantastic. But but but but exactly. Yeah, they'll say it proudly, you know, because they've they've built so much equity in what you know, the product that they build, or their service team or whatever it is. And the but you know, I always look at it as like, there's probably more companies more people, you know, you're always talking about these people are changemakers, they are people who want to help their products get into the right hands of people who can do something amazing with them. And so for me, the question is always, like, you know, don't we want to get that into more hands? Do we want to, you know, increase that innovation in the market? You know, if you have something that's going to change an industry, like you need to let those engineers know, you need to let those product managers know.

11:58

You know, and give them the opportunity to use what you've built. So yeah, so Okay, listeners, what we have, we're talking about second stage, companies, that's between 10 and 100 employees. But I think the key here, what Megan has pointed out is that these second stage companies want to definitely focus on growth, they're willing to, you know, deal with the pain of change, and go through that process. And that's, that's a great thing. And don't be a best kept secret. That is where we're at now.

12:27

When we start talking about that, what the outside of all that, I would imagine, because of COVID. A lot of these companies been hit pretty hard. Yep. yet they're trying to survive, rebuild, and then try to prosper in this next normal. And what does that look like to you? Yeah, so for me, again, that one of the things that COVID has done is that like, a lot of the companies we work with, we're about to have their best year ever going into COVID, I heard that so much like we are poised for our best year ever. And then they get the rug ripped out of them. And,

13:05

you know, that has an emotional like psychological effect on you of well, now I'm going to be a little bit more fearful, like I thought I was doing everything right, I thought I had this figured out, and then this thing that I totally couldn't control, you know, takes all that away from me, and we did not have the gear that we want to have, you know, so it becomes this balancing act of making sure that companies like stay in some kind of comfort zone and keep some kind of realistic, you know, safety net for themselves. But at the same time, I think it's also given companies a sense of like, Hey, we were resting on our laurels a little bit, we were a little bit complacent. We didn't make some of the big decisions that we knew we had to make, whether that was you know, getting a product launch quickly, or whether it was some personnel changes that they needed to make, they're carrying some dead weight, you know, and I think that one of the good things about COVID is that it created a sense of urgency, right? Like I like all the business owners that I'm talking to are like, Hey, we made decisions that I knew I had to make. I just didn't want to make the tough. So

14:19

worse my hand. Yeah, this is exactly what I've heard the same thing. It's like, I believe, yeah, there's the pain of COVID. Got it. Everybody knows. Yes, yes, yes, yes. And we're not going to, you know, go through that. But I think there's a silver lining in the COVID conversation, and that is the conversation of resilience, and the truth right now we're having conversations that make sense, right? I'm not gonna sit there and lollygag and, and be lazy. I want to build a business of resilience. Because when this happens again, if it happens, again, haven't helped us. I'm ready. I got a business of resilience. So I see it as a positive thing.

15:00

And a conversation in the business of resiliency. Yeah, great. Yeah, absolutely. I think you're totally right, Scott. And I think, you know, one of the things that you talk a lot about is collaboration. And I think that that's the other been the other silver lining of COVID. And I've seen so many really cool collaborations of companies coming together to solve some really complex problems, I was just talking to somebody the other day who they have like a kiosk and cart company, you know, and they serve like industrial manufacturers and food products. And they, they collaborated with some people doing some work in an electric vehicle, technology, yeah, and some cold storage people. And they put together these cool mobile vaccine units that are now being used in healthcare. This is a company that never had anything to do with health care. And now all of a sudden, they're in the healthcare industry. And it was through, you know, three or four small businesses putting their expertise together and saying, you know, what, what do we all have, that could help solve this problem. And maybe if we do it together, we could do something bigger than we might be able to do on our own. And I think that that's such a cool opportunity, especially for these smaller players in the market. Like, if we aren't collaborating with each other, then we are missing a huge opportunity to challenge those big guys, you know, huge absolutely spot on huge opportunity. And and I think that the other positive associated with COVID is the fact that

16:24

I can be humble. I don't have to have all the answers. I don't have to be that I go to Scott, he has all the answers got cheese, that's a heavy, heavy thing to carry around. Now, I can be humbled and say, I have I have this answer, but I don't have. I need help to help. And I think it's just a really,

16:47

in a weird way, a beautiful realities of the marketplace. I just I don't know how else to put it because, yeah, well, and it stripped away out of the pretense because I didn't have anything of substance to offer. Like people quickly kind of turned away from them and said, like, Okay, well, you know, I don't have time for any more Bs, like I really need to keep with people of substance. I need, you know, people who are problem solvers, people who are humble people, collaborate people who have ideas, not just people who are kind of sitting back going, Oh, shoot, you know, what do we do now? You know, but the people who are out there saying, like, I don't know exactly what to do, but I do know, I have this, does anybody need this?

17:30

And I think that that's, that's been really valuable, too. I've seen, you know, again, from relationships that that I have, I've seen kind of like, Who are the people who you can count on and who are the true experts, and who are the people who are those people who really, like truly care about what they're doing, and the people that they do it for. And then you've seen the other people kind of fall off. So, so I see this, this this resiliency model, including, you gotta educate businesses, these these second, look at my notes, second stage companies, the ones that are going to probably fare, okay, are committed to education, committed to

18:12

collaboration, and well as there's an innovation component there, they want to be more efficient going forward, I would imagine is that that's sort of like the mindset of the second stage companies that truly want to be, you know, successful. It is, I think that those aren't like when they're at their best, that is their mindset, I feel like the the kind of dark side of this is that these are companies that have put a lot of sweat equity into building what they have, whether it's their IP, whether it's their processes, whether it's their people, whether it's their relationships with their customers, I mean, these are companies who have put, you know, decades of experience into what they have built. And so I think, in their best moments, they are innovative, they are collaborative, they are educational, at their worst moments, they are fearful that they are going to lose everything that they just built, they are fearful that the customers that have been so critical to that process are going to leave them if they see them, like let's say, talking to another market or skipping a distribution model or, you know, kind of innovating too much.

19:23

And, and they're also afraid of their competitors, you know, well, we can't educate people too much because our competitors are going to steal our information or copy us. And so they turn into you know, which and all of those things like what you were talking about are all these years that like open people up and make them bigger than what they are the things that I'm that I sometimes see are things that like, shut shut companies down and make them smaller than what they are. And so those are the types of things that we kind of have to help companies work through and they're they're legitimate, like they're founded on real fears.

20:00

You know, it's it's not like, Oh, you know, you shouldn't be worried about that just do it anyway, like, these are real fears.

20:08

That's a boy, that is is a brilliant point. I appreciate that, Megan. Because I always think because I'm just gonna go out there I just that's me. But these companies that fall into that category who have invested time, energy, effort, money on all of that, over the years, that is a difficult thing to stop. But it's that that's it. And we were talking specifically about that fear of what's holding companies back. And that might be part of that. Right? Exactly. Yeah. And I think that, that one of the things is, is that you really have to kind of like meet those companies where they are and acknowledge that this fear is real, because it's so easy to come in as a consultant, and be like, hey, well, you should do this, you should do this, you should change this. And they're, you know, and it's like, well, it's you're playing with other people's money, these people are playing with their own money with their own team, that's people that they have to look in the eye, whether it's their customers, their suppliers, their employees. And so I think that, that, if we as kind of like the consultants, the coaches, the strategists, if we don't take that seriously, and really, truly listened to those fears, and help not just dismiss them, but help them problem solve for them,

21:20

then I think that we are doing them a disservice. And we can put their company in jeopardy, which is something I would never want to do so. So for me, it's a lot about kind of like, hey, like your fear is, you know, your brain telling you something is trying to protect you, right? So let's do a deep dive into what exactly is this worst case scenario that you're trying to protect yourself from, and then let's just come up with a plan to mitigate that risk. And I think that, again, risk mitigation has to be big in the way that we're thinking about growth post COVID. Because, you know, we both need to innovate, and we need to protect what we're building, we don't know when the next pandemic is coming or you know, whatever the next disaster will be. So we need to be smart about that. And we do need to mitigate risk. And I think that that's important. So. So helping companies work through that change management in a way that takes those fears seriously, and helps them put like a very concrete plan together. Because usually, really, most of those problems, if I'm, if I'm going to be like, get to the heart of it could be solved by a really good communication strategy. Like if you're worried that your customers are going to leave you, you need to talk to those customers, you need to confirm those fears or allay those fears. And that will bring them closer to you people do business with people, and so have that conversation.

22:42

And chances are, if they've been with you for that long, and you see opportunity to another market, and you're committed to still serving them, they're going to be like, hey, go for it, like we, we want you to succeed, because when you succeed, that means you're gonna better able to serve us too. So. So I think oftentimes, like some of those fears, once you actually start putting a plan in place and doing something about them, they're not as big as people feel like they are when it's just kind of like this, like, ooh, we can't take this, see, you're touching on a point of you can be vulnerable, like, as a business owner, you can be vulnerable. That doesn't mean that you're weak. That doesn't mean that you're, you've got flaws. You're just you're it's as simple as a conversation you're not in when you start talking about nobody. And I mean, nobody had global pandemic in their business continuity plan. Not what, yeah, they might have had a that's that the other thing but not, not the global pandemic. And so it starts with the conversation, it starts with just recognizing,

23:49

being vulnerable, doesn't mean that you're weak. You're just saying, hey, I've got to figure this out. Yeah. Well, and honestly, like, you're like, you're like everybody else. I mean, that was one of my biggest pain points starting out my business was I go to events, you know, a chamber of commerce event, an industry event, a trade show, a conference, and you ask all these people like, Oh, hey, how's business? And they're like, oh, business is great.

24:11

And then you get like, the same CEOs in like, a room with just them. And they're like, Oh, my gosh, like, you've got to be kidding me like this. This is blowing up, you know, this person isn't doing well. I'm worried about cash flow, I'm worried about supply chain, you know, all these things start coming out. And you're like, Whoa, you just told me everything was great. And you know, and for me, it was such a big lesson. Now I start conversations with maybe like one when that I'm having and one thing that I'm struggling with because chances are somebody else who's you know, in your business and in your circle wants to help you. So if you tell them something that you're struggling with, they might have a solution for it. They might have somewhere for you to go. And so much of that stuff like we keep so close to ourselves. So unnecessarily It's crazy, man. Again, you're hitting on really

25:00

Really great, great points. And I hope the listeners are looking at that. We're talking about resiliency. We're talking about collaborating, we're talking about educating, we're talking about risk mitigation, change management. And you know, it gets right down to being vulnerable and having a conversation, a real conversation, not something that is all, you know, hey, as the best in the world, and then you go behind closed doors, and you're just, you know, Oh, my gosh, I get up, what am I doing? I can't get up. And and you know, what the best part about it is the fact that everybody, if somebody comes and tells me goes, this was the, this was a fantastic year and all that stuff. I'd have to just say, buddy, I'm not sure about that. I think it just opened everything up and just said, I, my mind can't handle it. I need help. I hope that's the case. Yeah. Well, and I think like, you know, again, like COVID, even the people who who are like winning, you know, are in industries that have the business have the sales they're struggling with, with workforce and labor issues, or they're struggling struggling with supply chain issues, the people who don't have the sales are struggling with, you know, like, well, we need to get the sales up, we've got the people, we don't have the business. And so I think, again, like it's such an even playing field right now of even the people who you think like, they're so lucky to be in such and such Aneesh because that Nisha is doing well, right now, like, we work in a lot of like industrial,

26:23

like construction and things like that, like people making knives, blades, things. And those businesses are doing really well right now, because everybody's working on their homes, their building, you know, like, like, that's going well. But they have, they have problems too, like that creates its own issues that they have to solve for. So I think, you know, it's just a big piece of our process. You know, we call our, the process that we created for the second stage companies solve for why because? And why is in the letter, why, but also kind of like the Why are you? Why are you doing this thing? Why do you want this grow?

27:01

Because I think that everybody has some issue, and they have some vision of of how they want things to be in kind of a new future. And if we can take a very systematic approach to like, looking at that and dismantling it, and then come up with a plan to address it, then they can move forward. But right now, so many of these companies are caught in this, like really emotional space of like, we want to do this, but we don't know how. And so we have this very circular conversations internally of like, Are we going to launch this product? Are we actually doing this? Are we going into this market? Or, you know, we're not sure we're gonna position ourselves that way. And the internal teams get so frustrated, because they're just like, are we doing this? Are we not like, they don't care? They just want clear direction on what you want us to do, we're gonna have to wrap the conversation up. And I think that the beauty of what you're just saying, is that, that somebody's just looking for just that. I mean, I would imagine I'm wrestling with a lot of ideas and a lot of things, but I don't know where to go. And I think a conversation with you and your company and others will go a long way to sort of sort of lay that path out. It could be incrementally approached. Exactly. Yeah.

28:17

Yep. Just to get them like one step in the right direction. And yeah, so speaking of that, we have a if people are listening to this, and you're like, I relate to some of these paintings, I think we might be a second stage company. We have a landing page set up so it's my website is six point creative. So si XPNT. Creative Docomo, that's si x si x not the number. tricky one. Yeah. And then if you just go backslash industrial talk, yes, we have a, like a quiz that, that they can take your listeners can take right. And, you know, about 1015 minutes of their time, they'll get a not a like, standardized, like automatic score, but we're gonna put together a customized report for them on this is what we're hearing you say, and here are some legs, step one, step two, step three, you know, top

29:16

123 recommendations that we would make, and just again, so that they can have that first step of how do I start to get out of this hole that I feel myself in? So all that's for free? And on our website, and there's a couple other tools there as well that people can check out that are particularly valuable the second stage companies, all right, it's going to be out on industrial talk. So don't fear not if you didn't get the URL, it's going to all be there and you're not going to you need to take advantage of this great opportunity. Megan, Megan Lynch, thank you for being on the industrial talk podcast. You are absolutely wonderful. Thanks so much, Scott. So, God, I love it. Love the points that she was bringing up. She's talked about

30:00

Bringing the lumber man. Alright, listeners, we're gonna be wrapping it up on the other side. Stay tuned. You're listening to the industrial talk Podcast Network.

30:15

All right. Again, thank you very much for joining the industrial talk podcast that's making lunch. six point create creative. She is the President and CEO of how to get stuff done. You need her, you need what she brings to the table, because she is definitely all about your success and being able to do that in a way that expands your market. As you can tell, in the interview, bringing up pepper, absolutely like it. So go up to six point creative.com find out more. I mean, she needs to be in your Rolodex. If you're old enough to remember Rolodex, she needs to be in it. Alright, we're all about being bold, brave and daring greatly. We're all about the necessity to educate, absolutely collaborate. And of course, innovate. We're all about that. We're all about taking action. We're all about making things and we're part of this neighborhood, this industrial neighborhood that is focused on everyone. Success. We need everyone to be rowing in the same direction. industry is changing lives and changing the world. That's what you're all a part of hanging out with people that are bold, brave and daring greatly. All right, thank you. We're gonna have another great interview shortly.

The post Ms. Meghan Lynch with Six Point Creative Talks About Radical Courage with Your Business appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Lewana Harris, Personal and Professional Development Professional about “A stagnant mindset and the inability to get past challenging moments”. Get the answers to your “Transforming Mindset” questions along with Lewana's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Lewana and on living your purpose to the fullest by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

LEWANA HARRIS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/lewanaharrismhr/

Company LinkedIn: https://www.linkedin.com/company/oneok/

Company Website: https://www.oneok.com/

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Industrial Academy: https://industrialtalk.com/industrial-academy/

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The post Ms. Lewana Harris Talks About Transforming Mindset and Strategies to overcoming a Stagnant Mind. appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Dan Anderson, Manager at Life Cycle Engineering about “Real Strategies and Solutions for an Effective on-line training program”. Get the answers to your “Virtual Training” questions along with Dan's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Dan and the wonderful team at Life Cycle Engineering on upping your online virtual training platform game by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

CHARLI MATTHEWS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/danandersonlinkedinprofile/

Company LinkedIn: https://www.linkedin.com/company/life-cycle-engineering/

Company Website: https://www.lce.com/

Company Twitter: https://twitter.com/LCE_Today

Company Facebook: https://www.facebook.com/LifeCycleEngineering

Company YouTube: https://www.youtube.com/user/LifeCycleEngineering

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

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Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

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Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

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The post Mr. Dan Anderson with Life Cycle Engineering Talks about Solution for Upping Your Online Training Game appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Charli Matthews, Founder and CEO of Empowering Brands about “How Marketing can help Build Communities and Show Your Company Culture”. Get the answers to your “Marketing” questions along with Charli's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Charli and the wonderful team at Empowering Brands on the power of marketing and humanizing your culture by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

CHARLI MATTHEWS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/charlimatthews/

Business Email: charli@empoweringpumps.com

Company LinkedIn: https://www.linkedin.com/company/empowering-brands/

Company Website: https://empowering-brands.com/

Company Twitter: https://twitter.com/CharliKMatthews

Company Facebook: https://www.facebook.com/empoweringbrand

Instagram: https://www.instagram.com/empoweringwomeninindustry/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

marketing, Charli, people, marketers, logistics, podcast, works, pump, sales team, scott, sales, industry, educate, create, tools, innovate, equipment, campaign, industrial, strategy

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, welcome to the industrial talk podcast. This platform is about you, industry professionals. You are heroes. That's why we celebrate you on this particular podcast, this industrial talk podcast because you are bold, you are brave, you dare greatly you innovate like nobody's business. And you're changing the world through the fact that you're changing lives. Tell me why we can't celebrate you. I'm sitting here telling Tell me why. Yeah, of course you can't, because you deserve it. All right, on this particular podcast, we got a great, of course, we got a great interview. We always have great interviews, right? Her name is Charli Matthews, empowering brand is the company. She is absolutely wonderful. We've had a number of conversation. I'm excited for this particular interview. But before we get going, we had some bidness to deal with. All right, a couple of things. You know, I'm all about education. I'm all about collaboration, I'm all about the necessity to innovate. And if you want to survive, rebuild, and prosper into the future, or whatever this squiffy world we live in today, you're going to have to be able to educate, you're going to have to be able to collaborate, get out there and collaborate with people because they're always out there, they want to collaborate, and then you're going to have to innovate, you're going to have to be, you're just going to have to think about not just your human interactions differently, you're going to have to also think about technology, you're just going to have to innovate. And that's why I work with a wonderful organization. And they are called CSI. That's the connected systems Institute out of Wisconsin. They're fantastic. They're all about that, and the you know, what they're changing workforce or are educating the workforce of the future. And also Finally, you know, on this particular podcast, we've had a number of conversations about reliability, asset management, everything and DoD and history for Dotto and everything under Bill under all that. But I want to make sure that you understand something about cap logistics, tap logistics is a company out of Colorado. And they're not just they're great. And when it comes to logistics, don't get me wrong. They're fantastic. They're bar none. They're second another absolutely wonderful, but they're also into the ability for logistics reliability. Now you're saying to yourself, Scott, well, what the hell is that? Whenever you have an outage, whenever you have a turnaround, when you whenever you planning something of that substance, big, whatever that big, big whatever turnaround is, you need to plan for that equipment, you need to plan for that stuff. And I want you to know that cap logistics does a great job so that you don't have to worry about waiting on that equipment. You just don't. It's there. It's ready to go. Theory. They are. Third your right hand people when it comes to logistics. Okay, I'm worn out. All right, Charli, welcome to the industrial talk podcast. How are you doing?

03:11

I'm doing great. What a great start. I love the music that starts us off. Thanks for having me.

03:17

I'm telling you, it's Riverside, FM. Now, here's the funny thing. So you listeners out there. One of the things that is a challenge with any type of podcasting is is compression, the sound compression, Riverside, I don't know what they do. They got that innovation, they got that technology, right. And it allows you to play music, you can do it live, play music, it doesn't get all compressed and lousy sounding. So that that's Riverside. It's fantastic. I love this. There. Let's just wrap it up now

03:46

that we've given them the tools that they need already. There you go. All right.

03:51

For the listeners out there, Charli, give us a little background on who you are.

03:56

Well, I am the founder and CEO of empowering brands. It's a digital media marketing services company. And the media brand is empowering pumps and equipment. And I've been doing that for 10 years. And this June. And so what that means is I've been sharing content for engineers, operators and maintenance personnel. So that's, I guess what I do, I'm also a mom, I have three wonderful children, a husband that puts up with me and works in the business, and then works at another business as well. So you know, just a lot going on. I love the industry fell in love with it a long time ago. And yeah, that's me in a nutshell. Okay. I

04:34

got a question. I understand pumps. I got what's the equipment side? I mean, that could be just pretty much anything.

04:41

Yeah, it really is. It's so you know what's connected to it. So when I learned, you know, motor driven systems was a term that came around several years ago, and I realized, you know, something has to connect those two. And now today when we're talking about IoT, I mean, it could really be anything sensors, computer systems, but we're Talking pumps, Valve seals, you know, those those typical parts of the equipment?

05:06

I gotta put you in contact with a sealed company?

05:09

Yes, yes, I love seal. So you can see it back here as well. I don't know if you can see it, it is fluid sealing Association. They really were great at helping me in my personal development. So shout out to FSA.

05:25

There you go. I have it. That's it for a shameless shout out. Okay. All right. One of the topics that I'm just absolutely, and I and I love it. And from my perspective there, Charli is I believe that through marketing, through creative marketing through a, I guess, proactive type marketing, and then the strategies around it, right. I think it's just sort of feeds into the sales. And its sales is just a confirmation of what your marketing is. And that's why I'm very passionate about marketing. And I think that, especially today in this COVID world, I don't know, I think that companies are struggling to figure out how to increase sales, but they're not willing, or they're not entertaining to a certain extent, that marketing element. Can you explain a little bit about that? And why marketing is important?

06:16

Yeah, well, you nailed it, if you do it, right. Marketing does feed sales, and vice versa. Right. So sales needs to also talk with marketing and get things done, I find that it's always been a struggle. I mean, I started off selling advertising. And I would wonder why in the world, can't they get this ad and that newsletter today? I just sold it I and you know, here's the creative? And what we find is those things are already set in place. Right? marketers, they think of things in the strategy behind it, and plan it out. And that's what we need to get to know i think that that's what we're lacking. Is that conversation with what are we trying to accomplish? Yes, what the sales team is trying to accomplish. But even you know, what is the business strategy as a whole, marketers may not have that information. And so a lot of the times we're not at the table, you know, being on both sides, marketing, and media, I've seen that we're kind of pushed away from that business strategy. Like it's a secret, and we don't want anybody to know it before we say so. So why, why? Yeah. Why? I think I honestly think it's because people don't understand marketing, and its value and how it works. So I've talked a lot about the technical side of marketing. And it's because, you know, just like I said, I didn't know what goes into putting a newsletter together, when I was selling advertising, my job was to talk to the people and get them interested. It wasn't, you know, you know, making things you know, fit into this strategy, or campaign or plan to create results, you know, that, like you talked about leads coming back to me, I thought I had to do that all myself, right. I'm a salesperson, I gotta go out there, and get that lead all by myself. And what we know, especially today, with the things that we can measure is that marketing can help the sales team and it does. And if you're doing it, right, you're making a guess a funnel is the best word for that for your sales team. See,

08:15

I look at it this way to me personally, if I'm interested in buying something, right. I don't care what it is. It's just, here's a behavior that I always go through, what do I do? And I think 80 I think the stats are like 85 90%. It's only getting more and more, I'll go out, and I'll try to find information about that particular product. I'll do my pre sales, you know, exercise and efforts before I even call you. Absolutely, that to me is marketing. I'm going to look for that material out on the worldwide web. And I'm going to educate myself, and it's going to be your marketing material that's educating me. And then I'm going to pick up the phone. Hello, Charli, I'm interested in your pump. And I think that I want this pump that pump and all you have to do is saying, You know what? We've got you covered, Scott, you're bald, you're ugly. Yeah, we got you covered. We got a good pump for you. And so that's how I look at it. Do you agree?

09:19

Yeah, absolutely. And I think even more so today. You know, I started my I guess I started industry 18 years ago, and completely what to do baby.

09:33

Charli, she's

09:34

two. No, no, I'm 40 and I just turned 40. So you know that to let everybody know. Oh, no, but I love it, um, life. But anyway, so definitely different. I think that I have a great grasp on kind of this baby boomer world, kind of going into the millennials. I'm the first millennial if you will at 81. And so understanding that and understanding What marketing looks like today, it is different and you have to learn it, you have to be willing to take risk and willing to get out of your comfort zone is a better way to say that right? Like, make sure they learn. Yeah, right. That risk, you know, I think, especially in the engineering world, very risk averse. And once all the details before you go forward, it took it took a long time, I mean, 10 years, I've been teaching people how to use social media, I remember some of the first things that I did was, you know, make sure you complete your profile 100% on LinkedIn, you know, and then, you know, fast forward 10 years, and they're just now really like, okay, I might need to get online and use, you know, this for good for marketing for results. So, I think it's learning. Yeah.

10:49

It's, it's like, it's like pushing rope uphill, sometimes, I don't, maybe it's just me. But it just seems like it's like, it's a no brainer, nobody's gonna die, get out there and put yourself out there, nobody's gonna sit there and go, Oh, geez, Charli, you sit, um, and then you wiggled your head, and nobody's like that. Nobody, nobody listened to me.

11:13

So also, I think, you know, it's that understanding of it and trying to teach a social element of something to people who maybe don't want to be social. So we have to educate people. Right? Like, we have to tell them, this is why we're doing this, this is going to, you know, get your technology out there, this is going to better that pump industry, whatever that y is for people, we have to explain that in a way, which is, you know, one of my things that I've been learning is how to better communicate to the engineering market, for example, but also the operators and and, you know, C suite in these manufacturing companies, it's a different language. And, you know, I've, you know, of course, we go in and internalize, okay, how can I be better? But also, you know, getting in front of those groups is really a challenge.

12:06

Yeah, it's, it is a learning experience. And I understand that it's a learning opportunity. And I think that there is some unfortunate baggage that exists with marketing, maybe it just is. But in my short period of time, and doing all of this, I've grown to truly respect and value, the science behind marketing, and how you might phrase a statement or how that information and given the fact that and I'll be the first to admit, I can be pretty anti social, and you say to yourself, Scott, you got a damn podcast? And I said, Yeah, but I'm still can be pretty anti social, and I'm gonna do everything I can. And I will go online, and I will search and that's where you need to be, you need to have that information. If you don't have that information out there, Charli, nobody's gonna find you, you can have the data for cancer.

12:56

Yeah, and I'll just add, you made me think about this. You know, one of the best people to do an interview, in my opinion, is an engineer or product manager, somebody that really knows the details. So I would walk around these trade shows, and I would love you know, that first meeting, and they're like, uncomfortable, like, what are you gonna ask me to do you know, and then you ask them about their product. And they can go on for days, and like, remember all the details. So I think one of the best Yeah,

13:22

but come on, man. There's a deep dive that happens there, right? It's like, hey, that's just going deep dive into that like, and that Phillips head screwdriver, stainless steel, and you're like, Wow,

13:36

well, that's why they need storytellers and marketers to shape it up. Right. That's where we come in.

13:41

So let's just say I want to break in and, and a listeners out there saying, I like what Charli's saying. She's, she's spot on. I want to get this information to the C suite. What do I do?

13:55

Yeah, so that's a challenge. I said, and I think we do have some examples of things that work. And so doing the research, having mentors and different people that can get you into the room, I think is really important. But also, and I think this has have has really been the case all the time, you have to really find Okay, what is the ROI? What is it? What can you present, what is the measurable results that you have gotten, but it's kind of a chicken and egg kind of thing, right? Sometimes we need, you know, the C suite to allow us to do marketing to then give them the results, but looking for smaller campaigns that you can do smaller. You know, I always like to interview someone and say, that's kind of my in, okay, if I interview them, and they personally get feedback and engagement on their posts that we create for them, it's gonna resonate with them a little bit more. So there's a lot of strategy and different ways you can do it. But at the end of the day, what they're looking at is a business strategy, and you've got to find a way to put that together as a marketer to present That to them, that's going to say, Okay, this is how we're going to better the business, this is how I can bring you leads, this is what I've seen as a successful tool used somewhere else. And so if you can do that, then they're going to be more willing to listen to you. But honestly, we've got to get to that C suite. And, and, and talk to them about opening up to this idea of using marketing tools. And, you know, I think that we're doing that here by having these conversations, but for the marketer out there, it really is about writing it down, putting together these presentations, and, and believing that it works. And so if you don't believe it yet, go ahead and do a campaign maybe not and, you know, ad campaigns are where you have to spend the dollars, but look at what you can do on social media and prove it to them that this works.

15:49

I think that there's a need, and I agree with you 100%, I believe that there is a necessity to align marketing with sales and be beat up together. So if I created a campaign over here in marketing, and see how it feeds into sales, and make that solid link, then I think you could say, we did this, it opened up these opportunities, which enclosed these deals. And I think that that's, that's powerful. But we always get you know, nobody, nobody Yeah,

16:21

and if you if you get somebody on your team, Brian, I think this is something that marketers really need to strive to do is to make those personal relationships on their team. And so, okay, you know, what this salesperson is trying to accomplish? How can you help them? How can you be there to generate a campaign that's going to, you know, lead to success for them. And so look for something like that look, for somebody that's like, going to believe in this with you, somebody who's active on social is a good idea to kind of pick their brain, but overall, we're looking for a sales strategy, which is generating leads that leads to business. And if you can influence that, you have an idea, don't hold it to yourself, go ahead, and, you know, show them and you're gonna, you're gonna see that they're gonna start leaning on you and leaning on you, because you're creating results.

17:08

But you know, Charli, nobody wants it. I mean, it's, it's the, I don't know, I work for free. Yeah, but it's, it's the stepchild is like, Oh, I did marketing, and I don't want to listen, or whatever. And that's it, there's a lot of heavy lifting that has to go on with that. And, and to get to that point of, of aligning and saying, Hey, this is just telling you, nobody's gonna find your deal. If you're not out there. You're not gonna sell much? You know,

17:37

you're, you're saying that, and I am thinking of this conversation with a VP of Sales who was was talking about one of their kind of project engineers. And he was like, Well, she's really just marketing. And I was like, blown away, first of all, your dad? Yes, but, but marketing, it's just as technical. I mean, I know it's different, a different technical, but it's a skill, right? It is a skill that you have to learn. And there's a lot of different pieces at play. And I think that again, I think people just don't understand the value of marketing in and what it can do to the bottom line, just like a new product launch. If you've got a great campaign on an old product, then you can really make a difference for the company. And so getting people to get out of that mindset of just marketing is, is the biggest conversation that you know, I'm having these days.

18:33

You know, I'll be a truth be told I was probably one of those guys that just like, yeah, marketing, what the heck, I'm sales, you know, when, in a past life, and I'm sorry to say that Charli, and, and I'm coming on this podcast is like, here it is. But what I did, when I started going down this road, I realized that a lot of the tools that are available to market, the powerful, and they're user friendly, you're not going to sit there and think that I've got to learn code, or you got to do all this. There's some really creative and innovative tools out there to up your marketing game that can truly bring in value. That to me, they're not that expensive, too. That just blows me away.

19:17

Yeah, just like the podcast tool, right? Like 13 years ago, I was talking to somebody who had a podcast, I'm like, I bet that was like a lot of equipment, you know, very complicated. Editing was not a thing that could be done easily. So So we've advanced a lot and that's just one example. Definitely marketing tools, your CRM that you've got that can feed into all these different systems. We can measure these things and we can create these flowcharts if you want to call it that or whatever that kind of pushes it through to the sales team. And and then you can measure and look back and say, Okay, what do we want to do? How do we want to adjust it? So there's definitely tools like that. Even social media, you know, I love the social media.

20:02

So I've read a couple of books. And I, again, like I said, I didn't know too much about it. So I went down this journey. And I, of course, I educated myself and and then I, I started collaborating with people like you and others. And I'm learning, right, I'm trying. And what I've figured out is the level of sophistication that can be deployed at your marketing, and it's not it, and it's science. It's based off a science, right? I just didn't realize how much it was like, again, why just, you know, like, how important a header is. I don't know, I don't know how important, but it's everything. So I just, and, you know, listeners out there don't, don't, don't poopoo this man, this is important stuff. It is? Well, I like it.

20:43

Well, I think about the example with the Coca Cola, billboards or whatever. Anytime I see like the picture of a Coca Cola, I want a Coca Cola. So it's advertising, but it's because of that whatever feeling that they have created in you. And one of the things that we have to do as marketers is create a feeling of, you know, you know, we need this or, or they need this or this is important. And so how do you do that in these very, you know, technical industries. But these industry, especially the pumps and equipment, industries, they are, they're so vital to life. You know, we talk about water and power, and especially today when it's snowing here in Alabama, I just say that is that's the story, we have to tell about the people behind the scenes, the essential workers that are out there, creating these products. That's

21:36

a truth bomb, baby, that is a truth bomb, I am all about the human side, you know, pre virus, Charli pre virus. It was the same stuff like as he said, it was just it didn't. But in the in the world of virus, I find that people are far more vulnerable. There is a human side of it. And I and I think that we forget, we forget that all of this industry stuff that we're talking about down to the pumps, there's a human component. And I like that

22:07

idea. Absolutely. It's my favorite part. I think that I created this empowering pump. So we created that we share stories, we highlight industry, people all of the time. And that's why I'm I think we're different because of that reason.

22:26

All right. Charli Matthews is her name. Empowering brands, I love that

22:35

every day. Love it.

22:37

Thanks for having me. All right,

22:39

we're gonna have all her contact. So don't come to me and say, Scott, I can't get ahold of Charli, you're lying. I'm gonna have all of her stuff out on industrial talk.com. Now, I'm looking at your form here and you got a free giveaway of some sort. Can you explain a little bit about that?

22:54

That's right. tag us and mention that you heard us on this since this podcast and we're gonna give away an empowering women swag bag. So take a look at that. Same awesome, Scott.

23:06

Yeah, see? I like that, man. That is very, very, very cool. All right, let's Miss thank you very much for joining the industrial talk podcast. I love remember. Marketing, baby marketing. Do not shy away from marketing. Where you're going to upset Charli, you don't want to upset Charli. You don't want to upset me either. All right. Thank you very much for joining the industrial talk podcast. We're gonna have another great interview right around the corner. So stay tuned. You're listening to the industrial talk Podcast Network.

The post Ms. Charli Matthews with Empowering Brands Talks about Building Communities and Culture through Marketing appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Beverly Rider, about “Her Passion to Institute Good Change in the World!”

We in industry must be about serving others and improving lives without the expectation of anything in return. Beverly embodies such a purpose and is a real Industry Hero! Hear her story of industrial passion, purpose and giving on this Industrial Talk interview!

Find out more about Beverly and the wonderful team at Hitachi by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2021. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BEVERLY'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/beverlyrider/

Company LinkedIn: https://www.linkedin.com/company/hitachi/

Company Website: https://www.hitachi.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

The post Ms Beverly Rider And Her Passion to Change the World for Good appeared first on Industrial Talk.

The post Friction – Why Do We Make Everything So Damn Hard! appeared first on Industrial Talk.

The post Yep! Industry needs to Market Better and Sale more. Keep my head from exploding appeared first on Industrial Talk.

In this week's Industrial Talk Podcast, we're talking to Michelle Reines, Founder and Head Leader, at Badass Leadership about “Being Bold and the 12 Badass Leadership skills for today's challenges”. Get the answers to your “Leadership” questions along with Michelle's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Michelle and her Badass team by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MICHELLE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/michelledreines/

Company Facebook: https://www.facebook.com/BadassLeader12

Company Website: https://mdr4you.com/

Company Instagram:  https://www.instagram.com/badassleader12/

Personal Twitter:  https://twitter.com/MichelleReines

Get Your Badass Free Offer: Here!

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

leader, people, lesson, badass, leadership, michelle, listeners, team, book, podcast, important, coach, trust, conversation, organization, ass, industrial, absolutely, reality, number

SPEAKERS

Scott MacKenzie

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots. And let's get right it's another episode of the industrial talk podcast. This platform, of course, is dedicated to you, the women and men of industry, the women of men, of manufacturing, all things in between you are bold, you're brave, you dare greatly you innovate like nobody's business, you're changing the lives and you're changing the world as we speak. That's why we celebrate you on this particular podcast, because we just plain love you. All right, in the hot seat in the hot seat this time, Michelle is her name. Reines is the last name that's spelled r e i n e s. Badass Leadership is the company. She's the founder of that wonderful leadership company. It's a great conversation. She brings mad skills. Let's get cracking. All right. You're gonna like this conversation. You just can't bring the goods if you come in and say, hey, I've got badass leadership skills. You can't you've got to live those bad, badass leadership skills. And she does man. She's got a great, great attitude. Great story. Great motivation. Absolutely wonderful conversation. Okay, we're gonna make this one quick. Again, you need to be collaborating, innovating, right? And you need to be educating all the time, all the time. Because you need to be resilient. You need to be tenacious, and you need to do it with a sense of speed, we need you more than ever. Absolutely. Without a doubt, we need you more than ever. Now, you can always go out to industrial talk.com that's where I'm at. Reach out to me, I would love to have a conversation with you. I would love to be able to get you on the podcast, I would love to be able to celebrate your story because your story needs to be told, get on this doggone podcast. And let's get that story out there. Because you deserve it. Yeah. And and I'm the water's fine, man, I'm, I make it easy for you. You don't even have to worry, you don't have to sit there and say, Oh my gosh, I'm going to be on a on a podcast, we're gonna be heard by a lot of people. It's, we have a great time. But the most important thing, the most important thing is that you do need to get your story out. It does have to happen. You have a wonderful message to tell people who need to hear it. And more than ever, right? And that's why this bolt. This platform is about collaboration. 100% It is about innovation. We highlight all of the great people that are in the world of innovation, you know that? And it's all about education. We got everything out there on industrial talk.com reach out, Doggone it I saw technology baby. I can I can reach you in a big way. All right. She's in the hot seat. Michelle is in the hot seat. She's got a great snack card out there on LinkedIn. But I get you got to understand, man, I love this type of candid reality type of points and we go through all 12 and it goes by fast and she doesn't mess around. And we have a great conversation. So enjoy this particular interview because she's badass. Alright, Michelle rhiness. Welcome to the industrial talk podcast absolute, and I mean, absolute honor that you have taken time out of your busy schedule. And I think you're at the West Coast and it's still early there.

03:43

Yes, it is. I have one cup of coffee down so far. Oh, yeah. I'm

03:47

a coffee. off of that. It's good stuff. By the way. good coffee, Stumptown.

03:53

Oh, haven't heard of that one.

03:54

Oh, you got a Stumptown there you go Stumptown, I just give me a plug out there they go. Cool beans, grinded French press it delicious. Whoo.

04:04

I can think I can handle that.

04:06

Yeah, it is. It's it is good. All right, for the listeners out there. Now, I want to make sure you understand listeners, you need to go right now why she's telling her story about who she is sort of a little background loop. For one one, you need to get your paper and pencil because we're going to go down 12 and has this cool, badass leadership, things that you need to consider and write them down. Plus, we're going to have a lot of connections. So Fear not, you're gonna be able to connect with Michelle in a big way because you're not going to be disappointed. Alright Michelle, with that, give us a little 411 on who you are.

04:39

Absolutely. My name is Michelle Reines. I'm a Southern California bass gal but originally a Midwestern are out of shy town. Love it. miss it, especially the pizza and the hot dogs and the baby

04:49

food is just oh my god is committed to the food. Food Industry stuffs fine, but the food is where it's at.

04:56

It's not Yeah, I think on a diet. Just to go Because I always gain five to seven in three days. It's

05:02

insane. It's delicious.

05:04

Yes, yes. Anyway, so I'm a leadership development coach now. But really, I'm, you know, a grassroots gal I grew up, started out in sales, and then worked my way up through operational leadership and made a lot of mistakes. Hence, the book is called from bad to badass. So the book is primarily about all the bumps and bruises. And so that's been my journey. And that's where these lessons were born from, from all the mistakes that I've made all the human capital casualties that I've caused, the operational dysfunctions that happened along the way. And so really, that's who I am and why I'm doing the work I'm doing as a badass leader.

05:45

I like it. And if you were listening to a little buzzer back there, I had a fan on me. So I'm sorry about that. I've, I've shut it down.

05:51

You hot flashing this morning.

05:53

I'm always hot flashes. I'm always warm. I don't know. And I live in Louisiana. It's amazing. I'm gonna digress real quick. When we first moved out here 20 years ago, I remember and we moved from California Yorba Linda area and moved out here. And I remember, mowing my lawn in Yorba Linda took me about a half hour max. And that's with chit chatting with the neighbors. Coming here. I got this big ol yard, I thought it was gonna have a coronary. A ride mower with a cup holder. Right? So let's let's start into what we're talking about what if this was a leadership conversation, this is truly important. You know, as well, as I do listeners out there, we've been talking a lot about collaboration, innovation and education, with a sense of speed and purpose, and tenacity. This is where we're at today. This is what you need to do. And all of the conversations that I have, regarding any innovation, technology, anything like that it gets down to culture, and people, you need leaders. And if you've been listening to the podcast, you know that I think this challenge is to finger death punch that we had with COVID highlighted, unfortunately, are fortunately, great leaders, and not so great leaders. And I think I put the pressure on the ones that are not so great. And and really expose some of the challenges. And that's why this conversation is so, so spectacular. All right. I'm going to start out with the question real quick, Michelle, like, let's let's lay the mistakes down. You said you made eggs. Just let's talk a little bit about that.

07:32

There are so many let me start with my, what I call my cataclysmic wake up call, which was when I was, you know, I firsthand experience the Peter Principle. So for those of you who haven't heard of it, it's when you're promoted to your level of incompetence, which I most definitely was the greatest sales field, put some fantastic numbers up on the board, got some recognition from the powers that be at the corporate headquarters and boom, earned a promotion. Now I had 14 to 18 lives it was responsible for and zero competency when it came to understanding how to lead. And my wake up came in the form of a pile of resignations and in keys and some very colorful language letting me know where I could stick it and what they thought of me. And it wasn't and you know, the the scariest part about it is I was oblivious. You know, I was an unconscious manager, I wasn't a leader. So I lacked self awareness, I had no idea I was blowing it, especially when it came to human capital. And that was the first time that I realized and really became familiar with my mere with it my team, that's my results. And I was fortunate enough to be 25 at the time, or just turning 26. So to get that lesson at such a young age was really important because it really set the course correction for me of what would be a lifelong commitment to learning how to lead.

08:49

Isn't it interesting how companies and as happens all across that it's not one company or another companies just do this, you have success, you have success out in the field, you're doing whatever you need to do. And there's just this natural tendency to say, ah, success out in the field, great leader. Not the case carry on. It just happens over and over again. And not only that great leader, but we don't have to train because we don't want to train. We don't want to educate. We don't want to do all of that. But why not? Because she's had success over here. guaranteed success over there. And it just is an absolute. I could say some

09:28

It's dangerous. It's a little dangerous. Yeah.

09:32

Not to say it doesn't happen successfully. And sometimes it does, but that's the reality of it. So you have this experience. You're saying Damn, I got I've got some challenges here. People are putting the right and Yeah, you got to build it back up. You got to figure out you have some real challenges. So this started your journey on on the badass leadership road. Is that correct?

09:56

I would say that the real the reality of badass leader was wasn't born until after I became a leadership coach. But I definitely got on the path of recognizing that I needed to do something differently for people to want to play on my team. And at that time, we're talking early 1990. So I'm 56 now, right? So in early 1990s, there wasn't, you know, an abundance of great leadership books, we were still very top down as, as leaders. And then I'm a female leader in downtown Chicago, right. So man's down, especially in the 1990s. So I didn't have a lot of resources didn't have the support. So I had to figure out how to basically bolt it together, and, and try different things to figure out how to get people to want to get out of bed and come and play their ass off for me on my team. And so that's where I started to get on the path of Okay, how do I figure it out? And one of the first things I did was Well, first off the bad news, the really bad news that made that cataclysmic failure even worse is I was working in a unionized an environment. Yeah, you don't want to mess with the union. People.

11:02

My there man, bad.

11:05

Shy town unions. Yeah, I mean, it was so I really blew it. So I had, you know, the unions weren't anxious to bring and give me personnel replacement personnel. And I'm sure not going to have people walk through, you know, in the blacklisted because they're, you know, trying to come to work for me. So I had a lot of bridge rebuilding to do and trust to earn before I could even start rehiring. So it was it was bad news was with the engineering and janitorial unions and downtown for building managers. not pretty. Yeah. So but great experience, you know, and what a great education for me to figure out how to, you know, choke down some Humble Pie very quickly, and then figure out how do I now get replacement workers it'll it'll come to come to work for me because my reputation was was crap at that point.

11:55

Yeah. I don't want to ask what you did. It was not fun. It was easy. Hi, I found the the napalm bomb. Just sitting there just torching and it's sticking on people and everything. I've been there done that I know exactly what it's all about. Let's, let's turn the table. All right, paper and pencil time. Everybody out there. We're gonna go through the the 12. Right. The 12 is I can't say 12 steps. It's not

12:21

your ship lessons.

12:22

That's about right. That's 12 leadership lessons. And we're gonna start with number one. Okay, paper and pencil right here. It's easy. It's an easy one. Talk about Don't be an ass. Exactly.

12:35

Yeah, talk, guys. Yeah, so that was my that was my first bull ride, what I call in the book, my bull ride my fall from grace. So with that team, that's why

12:44

you are NASS,

12:46

you're an ass absolute ass. And I was oblivious to that fact, which is actually quite dangerous. And, and over the years, I've worked with a lot of executive leaders and middle mid level leaders that are oblivious to the fact that they're also a mass. And so that lack of self awareness is scary, especially in an environment, which was the environment I was in where the metrics were looking good. I mean, we were month over month kicking butt. And so on paper, if you're sitting in a C suite, and you're looking at reports, you're thinking Michelle is out there getting it done, and her team's kicking ass. And the reality is the way I went about it, it's not sustainable. And it you know, fortunately for me, they walked out that the really scary part of the slow bleeds, right? The people who you start losing one at a time. And so it's really doesn't hit the radar, you don't get the blip that, hey, maybe it's a leadership problem. And so you get that slow attrition. But for me, I had an abrupt wake up, multiple people walked out at once. And so I couldn't hide behind that. And so that's where it gets really scary when you have unconscious leadership at the helm. And they're getting results either because of you know, the industry is wrong, right. And they have the right products, and they're in the right timing in the right environment. But they still suck as a leader. Imagine how much that's costing organizations. But here's the deal. How

14:04

did how did you come up with the fact that you were being an ass? I know, I,

14:09

I did it you made.

14:12

But you have to have a self awareness, you have to have that level of humility to say, yeah, I'm not a nice person. And it's, and it shows. Yeah,

14:21

well, and the metric I was measuring for success was the one that was on the page, right? And so when the people came up and basically said, You're a B, and you're this that need to get more out of here. You know, that was my wake up call. It wasn't my self awareness. They brought it to my attention. And then I realized I'm the common denominator here.

14:42

I'm the problem. When it gets down to humility, you're gonna have to just accept it, no matter how painful it is. You're gonna have to just say, Yeah, I stepped to the door. My family tells me that I am. Just is

14:56

joshy maybe it's not true. But when you get to her more

15:00

Yeah, I do. All right. You got that level? Don't be an ass. That's number one. And you're gonna have to just sort of have that self reflection. If you're sitting there going, I'm not an Ask your NASS. Figure it out. Alright, number two, stop, drop. Take a selfie. Yeah, I'm intrigued

15:22

talk. Yes. So now that you know that you're an ass, right? So you need to stop, drop, take a selfie and figure out what's working for you that you want to keep in your toolbox, what's not working for you? That's blowing people up causing human capital casualties costing your organization's money and in brand reputation and so forth. And then what is it that you need to do differently, so you really need to self diagnose. And there are a ton of tools out there that you can leverage to help get a better understanding of how you communicate, from you know, engagement tools to personality profiling, one I'm a huge fan of is the everything disc product. My MDR brand supports it fully and we leverage it in our toolbox, that badass leader, so you know, get to know your selfie. And I you know, I use a play on word but words but the reality is you can't fix it. If you don't understand what's not working. It's just like a diagnosis. You go to a doctor, you get a diagnosis, you get a treatment plan.

16:17

Yeah, and I can see how and being who I am. If I go down this road, I've realized that I am an ass, and I realize I need help. And then I go down the road and I do the self assessments and I figure out what my strengths, weaknesses, whatever it might be. I'm not done right now. Typically, typically, I'm gonna say, All right. I'm ready to roll. I'm a leader now. All right, let's

16:44

go It is the first step.

16:45

Yeah. And I mean, it's just he got it. What I'm saying, ladies listeners is you got to just keep going. Don't don't just stop and say hey, number two, I'm done. I, I am. There it is. Alright, number three. Let's talk about trust baby. Let's talk about

17:02

so yeah. So you know, I one of the things I wanted to follow up with on a comment that you made is I think about leadership, as you know, you buy the you invest in that gym membership, right? And you go and you work out really hard for a week. Yeah. And then you're like, Okay, I'm healthy. I'm fit, you know, and, you know, it's like, if you don't show up, and you don't do the work and you're not consistent, then you're not going to stay healthy. You're not going to say fit. So it's evolved, right? Yep. Yeah, so So let's talk about trust, baby. So trust is now that you understand what's working for you not working for you what you need to do differently, then the most important thing when it comes to people and leadership, is to make sure that you're pouring the concrete in the foundation of trust. Because that is that is, you know, and it's not my revelation, there are a lot of leaders before me that have come up with that. But I can tell you that when your teams don't trust you, or when I don't trust a leader, I'm not going to give them all of my equity. Right? I'm not going to be going the extra mile, right, I need to know that I feel safe, and that I can speak my, my my truth. Right, and that I'm gonna that you'll go to the line for me that I can trust that it's a safe environment. It's a safe culture. Yeah, you know, all of those things are critically important. You know, and it is the foundation on which about esteem is built, you know, and that that is a critically important next step for leaders.

18:22

I've been in organizations where that trust is not available, nobody feels comfortable with say, no, that's not a really good. And if they share their insights, whether it's right or wrong, it doesn't really matter. That feeling of being able to share is so important, because nothing. I mean, come on. It's like you got to be able to do that and have that that trust boy, once you do, great things can happen. Right insights can happen, which is just absolutely spectacular,

18:52

which makes you better as a leader and makes your team better.

18:56

God Luli. All right. Let's talk a little bit about put your people first What?

19:07

Yeah, so now that you've established trust, right, you need to make sure that as a leader, that you're prioritizing people over performance, which Wow, is that counter intuitive to everything that organizations teach? Right? It's about the metric that we look for is the performance result. But what we forget is that the machine that gets us there are people and so we have to take care of our people first in that metric of the performance is the outcome you enjoy cuz you're a badass leader.

19:33

Yeah, see, I've always get it take the picture of if you are in a leadership role, right? It I always upset turn upside down that pyramid, you're at the bottom, maybe you're at the bottom and you're helping others succeed, whether he like it or not. And if they succeed, we all succeed and we're sipping champagne. If you are flipped around, and you're sitting there yelling at him, and now you're drinking beer, trust me you're drinking beer, not Champagne.

20:00

Yeah. Well, you're back down to lesson one, right? You're being an ass. So you have to flip the pyramid. You do. Yeah. Do.

20:06

All right. There you go, man. So far, so good listeners. I'm telling you right now I'm enjoying this conversation. All right. Number five. Be an epic coach. Gotta be.

20:19

Yeah, that is Boy, that's a lesson. That's an investment. I wish I had done so much earlier in my career. Yeah, I, you know, I would if I had to do over, I would actually get certified as a coach when I was in a leadership position. Because there's nothing more transformative, pardon me, with a team then having a leader who's an epic coach, and knowing how to coach and knowing exactly what your people need, and when they need it. And they need it served up their way, not your way. And you have to understand your teams, you have to know how to apply those coaching skills that is a true Maximizer to outcomes. She has a lot of fun.

20:58

It is but I think that it segues into the next one, which is really important. Let's say I've, I've realized I'm an ass, I take this steps to stop being an ass. I start to build trust, right? And then I put my people first. Now I'm building my epic persona, my coaching capabilities. And now we got to build that doggone team that that badass team. Talk to us a little bit about that.

21:26

Yeah. So lesson six is you know, once and that's the key, you just did what exactly what the book is designed to do. It's all about stacking the lessons, right? So you got to start from with lesson one all the way through five. And then because you're epic coaching, you've got that foundation of trust. Now you're in the now you have the capacity as a leader, to design to recruit to build that badass team. And building a badass team is everything from your recruitment processes, your interviews, your onboarding process, your ongoing coaching, how you integrate them to your team, building what I call a musketeer workforce, to where they understand the culture is all for one One for all, we don't throw each other under the bus. We don't, you know, it's not an egotistical environment, and that those types of bad behaviors will be held accountable and not tolerated. So it's really setting the framework for the culture that you expect your team to help uphold. And then you have to be willing to hold people accountable when they step out of line, right?

22:25

Yeah, but but but again, if if you do the steps one through five, the correct way, then everything else is fine. It just sort of falls into place. Now, many of the conversations I've had, especially right now, as we sort of look at this next normal, new normal, whatever normal that we call it, a lot of companies are trying to survive trying to rebuild. Right? And how do you prosper in this new world that we call it? And what's interesting is that a part of that is you got to make you have to make resource decisions, people human decisions, not everybody, I think pre virus, we are a bit lazy, little fat, little, you know, slow and sluggish. Now the virus, we better be lean and focused and sharp. And that comes down with the team and I like that build that badass team. Those are great questions to have in it. Of course, to do that there's a ton of other steps to be able to follow but we're not gonna we're not gonna but that's in the book is it? Is it is it's absolutely in the book. segue right there, baby. All right, this is an interesting one. Got the badass team. Now you want to create a struggle? Yeah, that? Well,

23:39

here's the thing is this is what got me in trouble, right? This is what caused the CATA cosmic explosion or the bull ride is that I created the struggle I came in, I did a takeover on a team. And I went in I created struggle, I didn't have less than one through six in play, right? So I showed up as an acid, it backfired, right? So that so the premise here is take care of lesson one through six and you can create the struggle all day long, your people trust you, you can stretch them, you can grow them outside their, their comfort zones, you can expand their job descriptions, you can cross pollinate. Now you can leverage and the idea is, you know, I say in my book be like Gumby and stretch them, you know, stretch them into their greatest possibility and let them discover their potential. That's what great leaders do we create more great leaders. It's leadership is not a title. Right? It's an attitude. It's a commitment. It's a behavior. And so anyone can be a leader. And so our can our role as a leader is to develop other leaders. And this allows us to do that.

24:37

Yeah, but and I'm telling you right now, you're not gonna be a good leader, if you're not struggling if you're not struggling each and every day. And if you're not feeling that, and if you're not overcoming and, you know, climbing that mountain and doing the things that you need to do in your week. Yeah, you're not growing, you're not growing at all.

24:54

Yeah, you know, the growth and possibility are outside the comfort zone. It's not inside. Yeah,

25:01

some days I don't want to push it.

25:05

But today I'm not. It's

25:07

a good day

25:09

today. All right, let's go to eight. Suck it up, Buttercup.

25:14

Yes. And boy hasn't this year given us an opportunity to do some of that. So that so how are we? So no,

25:22

no, this is great for me to be an asshole. That's why I really am one,

25:30

we're in a constant state of re innovating right evolution can this is now you know, you go right down to you know your purpose where you say collaborate, innovate, educate, right, and we do it with with purpose and tenacity, right? So these lessons help you do that. And in the in the midst of a struggle or suck it up Buttercup mindset is really when we are in the trenches, and we're going through be at a crisis, that ticket one of the examples I use in the book was the 2008, real estate market collapse, you know, I was in real estate operations under a brand new construction project that was going coming out of the ground ultimately going to be 3000 residences, and boom, the 2008 rug was pulled out from underneath us, right, you had fewer people, loss of benefits of people handing in keys and walking out on their assets, you know, people committing suicide, I both, you know, I mean, it's like, really, really bad crisis. So as a leader, I mean, all eyes are on the leader. And so how we suck it up and present ourselves to our team, they're going to help them navigate, or they're going to collapse. And so it's really important that we know where to go to help get support for ourselves. But we don't get that support from our teams. We get it from peers, we get it from mentors, we get it from our leaders, we don't want to, you know, share our you know, worst fears and drama downward through the organization. We want to empathize, but our role is to support and navigate.

26:57

I like it. I like it. Absolutely. Spot on. Number nine, we're gonna have to zip through a little bit because we're running out of time. So let's do these things. Don't be a kiss ass, please.

27:07

Yes, yes, please don't. Yeah, so I will keep this one short. But the reality is that we have to learn as leaders how to communicate respectfully sugar free in order to get our objectives achieved, and that's a talent, and it can be done, it can be learned, and it's critically important. We know how to do that. Why leaders? Yeah, they need to know how we think they need to know when we disagree, and we need to know how to disagree. last thing you want is an artificially harmonious environment. And if you're a kiss ass, that's what you're creating.

27:36

Love it. Love speaking my language. Be a groupie? Yeah. Don't Don't be a kiss as well be a groupie, be a groupie.

27:45

Yeah. And the groupie part is for your people. Right. So, you know, one of the metaphors I use is you know, when I go to see you know, if I'm going to go to a Metallica concert, right? You know, I'm buying the T shirt, I'm getting in line I want in the autographs, I'm you know, screaming and hollering and acting like a lunatic. So excited and enthusiastic. And I don't even know these guys, right? And so I work with people every single day, my team, I need to be a groupie. For my team. As a leader, they need to know that you're their number one fan.

28:13

I see. I like that. And you're the first person that mentioned Metallica on just real talk. Which is all cool. Don't get me wrong. It's cool. All right, expand your tribe number 11. Expand your tribe.

28:28

Yeah, so the idea here is this was a too little too late lesson for me, I should have been drinking from this Kool Aid a lot sooner, we're better together. Bottom line, we need to expand our tribe. And we need to cross pollinate and share our intellectual capital with one another makes our organization stronger, healthier and more competitive.

28:46

And that's part of that collaborative collaboration mantra. Because you're absolutely correct. You don't have all the answers. No, you might have a little sliver of that pie. But somebody else might have another sliver. And and better together. Yeah, it's on my notes. Good. Now well, last one number 12. love somebody like you. Yes,

29:13

there's a song like that by Keith Urban. It's a great song.

29:17

But that one what's your Metallica now?

29:20

I hate I've diversified the fight with my music tastes. So love somebody like you is a personal story. It's a it's a lesson that I learned from my ex husband who is dying from cancer and who ultimately did did lose his battle. And what was interesting is he was an achiever of life, you know, much like I am he was on the Ferrari gas pedal of accomplishing life. And once you know you are hit with what they call a death row. diagnosis. Perspective changes very swiftly and the education I received from him in his final months that he he fought like hell, but was that There were three things that he found most important that if he could reset, how to do over, he discovered that the most important thing in life was health, and that all that he had acquired, and he had been quite, quite successful. Yeah, he would have given all of it away to have his health. And the reason why he wanted his health was for lesson, the second piece was more more time. So he really wanted time. And the third piece of that was with those he loved. And so the his value system was just flipped on his head. And so that is critically important. So when we think about being badass leaders and getting all lessons one through 11, together, if we're not taking care of ourselves, and we're not taking care of our mental, physical, emotional health and well being, then we're never going to really be a truly badass leader. And I have to confess, a lot of people have challenged me and said, How come that's less than 12? If that's so important, and I said, because it's an autobiography, this is an autobiography of lessons learned. And this is a lesson that I still get to align properly. Because I'm an accomplished author, I'm a gas pedal results oriented kind of gal. And I need to constantly be reminded that I need to take care of myself, and so that I can take care of others. And this is a work in progress for me. So I really invite listeners to put number 12. And at number zero, right, let that be your foundation that you build all other 11 lessons off.

31:25

Yeah, but here, here's, here's the reality guide. I don't think people realize it until they're in that position. Right? Yeah. Yeah. And it's hard not to go through the, the 12. Learn the 11 steps and understand because baked in there is a, like I said, a desire to be other focus, humble, beautiful qualities. And until you have those and see them and experience it. It's hard to even begin to address that desire to health, mental physical, be with somebody and that's, and I always say, Hey, be bold, be brave. Dare greatly, right? Yeah, like your gas pedal analogy. You're going to change the world. But the best part about that hang out with people who are bold, brave and daring greatly. And I'm telling you, you're unstoppable. And it is on and it is exciting. And it's

32:18

rocket fuel.

32:20

It's it's a fun ride. I don't care if he's whatever success means. But it is fun. And I always encourage that. always

32:29

asked me to

32:31

number 12. All right, you asked about there on LinkedIn.

32:35

Yes, you betcha.

32:37

All right, listeners. Now a couple of things. Couple of things that we need to talk a little bit about here real quick. Just real quick. Don't don't don't walk away yet. We're gonna have a couple of links. I think you could get our book right. You could get your book out there.

32:51

Yeah, it's on Amazon.

32:55

That's a must read. And then I think you have something else that is something about the toolbox lesson. Yeah. So

33:02

on the website, one go to badass leader calm. And then check out the toolboxes. Not only are they fun and make you laugh as you read through it, but there's some really fantastic resources there to help you get that selfie in alignment.

33:16

Love it. Alright, leaders. See how I did that that industry? You need to reach out to Michelle rhiness. Now she spells it. Just FYI. Our Ei n e s? Yes. But it's pronounced rhiness. So don't make that mistake, put it there. Type in badass and you'll find her

33:38

badass later, you'll find me. Yeah. And don't forget about the gift page because I did set up a gift page for your listeners where they can download some fun goodies. And so if they go to the website, badass leader.com Yeah, forward slash, podcast hyphen gift. It you're not going to find it if you go to the website because it's only for podcast listeners. So your secret thing on the back the podcast, I think

34:02

I need to have that on my website, right? Yes, she did. All right, listeners. Michelle Ryan is username badass leadership. Is it the organization and I'm telling you she brought the truth bombs big time. Thank you very much for joining. Oh, was a kick. Thanks

34:18

so much for having me.

34:20

listeners. Don't go away. We're gonna be right back. And I'm gonna wrap it up on the other side. So stay tuned. You're listening to the industrial talk Podcast Network.

34:35

All right. What did I tell you, Michelle Reines. Those 12 points are absolutely spectacular. I guarantee you she's got a book out there. You need to get it. You just got to have those points down. You got to live those points. And and I'm telling you, you will not be disappointed. And I mean, she's got a job to her. She's got a great stat card. She's a lot of fun. Alright, Michelle Rines. Now that's our Ei n. e S. Do not make mistake, putting a little comment in there badass leadership. You will find her. All right. Be bold, be brave, you know that I'm gonna do that all the time. Be bold, be brave, daring greatly. You've got to do that more than ever before. Right now, right now, right? You got to do it. But more importantly, find those bold, brave and daring greatly professionals. Bring them in, start to collaborate with them, start to innovate with them, start to educate, and I'm telling you, you're going to change the world. Remember, reach out, reach out to me industrial talk.com I'm here in the waters nice and warm. We're gonna have another great interview right around the corner. Thank you very much for joining the industrial talk podcast. We will be back shortly

The post Ms. Michelle Reines with Badass Leadership talks about why you need Badass Leadership Today! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Lisa Ryan, Chief Appreciation Officer at Grategy about “Powerful Strategies for Retaining Your Valuable Talent in This World of COVID19”. Get the answers to your “Employee Retention” questions along with Lisa's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Lisa and the wonderful team at Grategy by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

LISA'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/asklisaryan/

Company LinkedIn: https://www.linkedin.com/company/grategy/

Company Website: https://lisaryanspeaks.com/

Company Facebook: https://www.facebook.com/LisaRyanSpeaker/

Company Instagram: https://www.instagram.com/lisaryanspeaker/

Company Twitter: https://www.twitter.com/grategy

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Ms. Lisa Ryan Chief Appreciation Office with Grategy Talks About Successful Employee Retention Strategies appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Robert “Bobby” Mason, CEO and President of SPOC Automation about “Innovation and the Power of their LIFT-UP Culture make SPOC a Industry Success”. Get the answers to your “LIFT-UP” questions along with Bobby's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Bobby and the wonderful team at SPOC Automation by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BOBBY'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/robert-l-mason-9122817/

Company LinkedIn: https://www.linkedin.com/company/spoc-automation/

Company Website: https://spocautomation.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

Automation, lift, core values, SPOC, bobby, people, culture, podcast, industry, industrial, individual, customers, company, worked, innovate, coin, hired, oil, world, focus

SPEAKERS

Scott MacKenzie, Bobby Mason

Scott MacKenzie 00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's All right, welcome to the industrial talk podcast app. So loot otter once again that you joined the number one it does real related podcast in the universe, the galaxy, all around the world right here. We celebrate you, the industrial and manufacturing professionals, the people that get it done, you are bold, you are brave, you dare greatly. And boy, do you innovate. And thank you very much for what you do. You make my life better, and you're making the lives around the world better. That's why this is important that we celebrate you each and every day on this particular podcast. All right, we got Bobby Mason, he's in the hot seat. He's in the industrial Takashi. He is the CEO president of spark SPOC Automation, Inc. And we're going to be talking a lot about, you're saying Scott is going to be talking about Automation? No, that's just part of it. We're gonna be talking about culture. We're going to be talking about how he leads his team at SPOC. Let's get going. great conversation. I love it. I love it. And yeah, absolutely. He's about Automation. He's about innovation. He's about everything that you can imagine that's associated with his business, and how to create a business of resiliency. That's what they do at it, SPOC Automation. But he does it through an amazing leadership technique called lifting up, lifting up. And he really focuses in on the people, his people, and not just people, people all over the community. The customer, how do you lift up your customer? How do you look to people? How do you lift up your customer? How do you lift up the industry? And then of course, it looked up the country is just a natural progression. And everything that they do at SPOC Automation sort of runs around and overlays with that lift up culture? Yeah, yeah, he's a rock star. Yeah, he's amazing. Yeah, he's on this particular podcast. And it's an absolute honor to have him here. Now, before we really get going. Again, I want to be able to just share with you some of the things that we are doing here on the industrial talk, podcast, one, we're all about creating, you know, a collaborative, that's what this is about. We celebrate all the people but it's in a world of collaboration. We believe here in industrial talk, you're going to have to collaborate, you're going to have to innovate. That's what you know, Robert, Bobby, by the way, just FYI, if you go out to the stat card on LinkedIn, it's Robert L. Mason. But it's really Bobby. Right, because he just got right to the chase. We go to the same Barber, by the way. And anyway, we start talking about collaboration. We talked about innovation and the necessity to be innovative, and find people that are innovative. We talked about education. And and this is what this industrial talk platform is all about. And we're talking about a place to go, that you can collaborate, go out there, I've got these individuals, these leaders in industry, these leaders in manufacturing, and you could reach out to them each and every day. And they are bold, they are brave, they dare greatly and boy, they change in the world. And that's what the industrial talk, podcast is all about. We want you to collaborate, we want you to innovate, we want you to educate, we want you to be tenacious and make it happen. We want you to do it with a sense of speed and purpose. Because we need you to be successful in the future, right? We need you to be resilient in your business, because we don't know what the future is going to hold. But I'm just telling you right now, there are people there are companies that want to work with you to collaborate, innovate, and definitely educate. And they're all tenacious, and they want to do with a sense of speed and purpose. Yeah, I'm saying that you need to go out to industrial talk.com find out more or just got reach out to me and I'll talk to you more about it. All right, onto the hot seat that does Real Talk kotze Bobby Mason. And if you once again, go out to his amazing stat card out there on LinkedIn, you're going to see Robert L Mason, whatever, just put SPOC SP OC not the other SPOC, Automation, and you're going to get loaded down with a number of great. I mean, there's activities great. He's a leader he is and we're gonna be talking about that lift up culture and what they do at SPOC Automation to keep productive happy engaged individuals that are just dedicated to the purpose of what SPOC brings to the table. All right. Thank you very much. Here is well, Bobby, right. I'm looking at a stack card, and so on to say, Robert. But here's Bobby enjoy of the conversation. All right, Bobby, welcome to the industrial talk podcast, absolute honor that you have found time in your busy schedule to talk to the listeners of industrial talk. How

Bobby Mason 05:26

are you doing there, Bobby? I'm doing great. And Scott, thank you so much. This is great honor to be on your show.

Scott MacKenzie 05:33

Thank you, it is an honor. It's the number one industrial manufacturing podcast in the universe. I have nothing to back that up. And I think I'm overselling it. But I'm gonna continue to say it as you

Bobby Mason 05:43

should.

Scott MacKenzie 05:46

All right, Bobby. Now you're you're the CEO, president of I want to say SPOC, but is that what that is? Correct? SPOC? nation. Okay, got it. Now we're going to talk a little bit about your lift up culture. But before we get going on that one, because that's gonna be a great topic listeners out there, it's gonna be a great topic. Give us a little 411 on who Bobby is, and why you're such an incredible professional, you know, your history?

Bobby Mason 06:12

Well, you know, I have been in the electrical distribution and Automation business, the majority of my life, my, my father was an entrepreneur. I'm a second generation entrepreneur. And it's why all entrepreneurs have

Scott MacKenzie 06:26

no hair. It just is what it is. It's, it's a fact of life.

Bobby Mason 06:31

I actually thought it was because it made me more aerodynamic.

Scott MacKenzie 06:34

It does, however, does a good side of it, did you? I'm sorry. But

Bobby Mason 06:40

oh, you're fine. He actually sold that business to a national chain. And we had a difference of philosophy and culture, quite frankly. And so I left with a handful of individuals, we had already come up with some software solutions for the oil and gas industry around controlling rod pumps, which is that one you always see on the news story going up and down that reciprocating pump. Yeah. And, and doing it in a fashion that had never been done before controlling it. And so we we started this company up almost 20 years ago. And we have just been incredibly blessed with a great team that that is just totally focused on helping people. And you know, I actually, I equate Automation to being like a fine dining experience. And you look at me, I like to.

Scott MacKenzie 07:44

Yeah, I'm all with you. But I've never heard that in a sentence before. But

Bobby Mason 07:48

we're let me expand. And the reason I equate it to a fine dining experience, is when you go to a restaurant, way before you ever begin to eat that meal, that chef has gone out, and he's procured the best components he can possibly find, you know, farm to table fresh meats and fruits and vegetables, whatever it is. And he's put a lot of preparation and a lot of care into that. And he can bring that to the table. But if you don't have great service, with that fine meal, it's just a meal. But when you have great service along with excellent products, then it becomes an experience. And so that is that's exactly what we do. We try to provide us an experience

Scott MacKenzie 08:43

seeing it and I would imagine that you get a little pushback, because there's some, quote, negativity that's associated with Automation, you're trying to get rid of my job. And I don't think that that's going to be that's the case. And I think that that's the story that needs to be pulled within Automation.

Bobby Mason 09:00

Absolutely. What we want to do is come up beside you and help you give you better information allow you to focus on areas that are problems mechanically, because we're doing the electrical controls. And, and we actually are an aide and what we have found, and especially in the oil and gas industry, where traditionally it's this is a way my grandfather did it, and my dad did it. And this is where we're going to do it. That mindset is shifting, thank goodness. But but the guys have learned that we're there to help.

Scott MacKenzie 09:37

I think just let me let me just sort of lay it out there and I think pre virus, a pandemic pre whatever two finger death punch. The the focus was a little bit different. Everything was sort of swimming, we were working we were doing and we had these strategic plans to in two, five, whatever years we're going to be able to do XYZ and and that is with any digitization IoT. industry for Dotto, whatever it might be as well as Automation. I think everything was like, Okay, that's good COVID hits, boom, all bets are off the table, we need to do something else, we need to figure out how to be more resilient, more efficient, more this and save money and do whatever it takes. I think it's just really, you know, push the envelope on why these are important strategic directions for companies and Automation. And the innovation behind Automation is key.

Bobby Mason 10:31

Absolutely, we focus primarily on land based and and traditionally, they have been behind in Automation. Yeah, and the only way for them to survive and actually thrive on the other side, is to start automating these processes and and, and having their stuff more efficient, and save 25% on their electrical consumption and lower that lifting costs.

Scott MacKenzie 10:55

Yeah, it's it's been a, it's, from my perspective, a real Renaissance and a focus into solutions that are truly innovative. And I think companies that are focused on resiliency, because we don't know if it's going to happen again, right? We don't know if that genie is already out of the bottle, and somebody is going to say, adds another pandemic, whatever it might be, at least your business is going to survive the next one if it ever happens, Lord willing, knits not so it is what it is. All right. Now, we can talk about Automation all day, I get one point of clarification, what a SPOC mean,

Bobby Mason 11:31

is actually an acronym and it stands for sensor less pump off control. And where that resides is

Scott MacKenzie 11:37

we're I understand why it's an acronym. domain.

Bobby Mason 11:43

It is. We were drives experts, variable frequency drives. We've we've deployed over 70,000 into the oil and gas fields across the world. And and what we did is that reciprocating beam pump application, yeah, we have some software that we developed that allowed us to do that without dynamic braking resistors. And it's a long story, but we can do pump off control using the motor itself.

Scott MacKenzie 12:12

Very good. Very good. I don't see that's innovation. That's that's in. And I like how it does. Yeah, I mean, you change the market, in a sense, and you're going to continue to change the market, because that's how you think. And when we start talking about thinking, one of the points I'd love to be able to expand upon. And we've talked about, we've talked about a lot of stuff on the industrial talk podcast, but I'm intrigued by your lift up culture. And I gotta ask you the question, what is that

Bobby Mason 12:41

lift up culture, that is something that I am super passionate about. Because it's about my people. And my team. When we started this company, it was a result of leaving a poor culture to develop one. And so lift up in in its shortest form is just this, we try to as a company, lift up the individual, give them an opportunity, so that they can thrive and improve and grow within our company, we give the we want to lift up each other. Because if you look to the left and the right of you that person is depending on you to do a great job. We try to lift up our customers by giving them innovation, by lowering their lifting costs by helping them with all of their rotating equipment, pumps and compressors, and all those controls. And we try to lift up our industry, because our industry needs people that are out there. They're experts, let's face it, the oil and gas industry is full of wonderful people. But there are a lot of plumbers and not a lot of guys in like in the electrical side, especially in the Automation side, right.

Scott MacKenzie 13:53

And

Bobby Mason 13:54

then ultimately, our ultimate goal that everyone here has bought into is that we believe in our heart of hearts that we are ultimately trying to lift up our country. Because if we can do things to help our country be energy independent, then we are going to be a stronger nation. And so that's really what that lift up cultures base foundation is all about

Scott MacKenzie 14:17

no sudden we just have to wrap up the podcast because I don't know where else to go with this. I do know Don't worry, I added Alright, listen, as we talk a little bit about a lift up cultures. We're talking about the impact of lift up culture with people, the customers, the industry, which is happens to be oil and gas and it could be anything in the country. And what I like about it, Bobby is the fact that it's truly other focuses truly service focus. It's like, it's not about me, it's about you. It's about your success. It's about your health, we need to help. And I think in this in this world, from my perspective of how I've constantly tried to hammer on we need to collaborate, we need to innovate, we need to educate with a sense of speed and purpose, especially now. That lift up culture fits right in there. And it goes from all the way from that The people in the front line all the way to the country, and I like it, I like it a lot. Well done on that one. Okay, give me an example of what that looks like. You know,

Bobby Mason 15:07

that looks like a lot of things we have. We've got a lot of awards, and all kinds of accolades, and those, and those are great, and we appreciate all of that. But really, at the end of the day, our products, the way we view everyone is everyone in this company is an innovator. So not only are our products innovative, but every process that we do is needs to be innovated and we're constantly looking for a better way. A good example, would be, we actually have a have a product out in the oil gas fields, that we have a extended warranty called drab shield. And because of our culture, because we care, because we put great components in all those things, we can warranty, a drive, a variable frequency drive package, for six out to 10 years, even against a lightning strike. It's unheard of, it's literally unheard of. But it is a way that we can because we've done a lot of engineering have 10s of thousands of units out in the field, we know what it takes. So it's a way that we can lift up our customers, if they have that act of God. And lightning were to hit that drive, and they had bought our extended warranty package with the draft. We replace it. Now. Where else in the world can be the company that looks out for you like that.

Scott MacKenzie 16:39

And what's interesting, I would imagine if this thought came to mind, and a lot of the a lot of these units are probably out in the middle of nowhere. Yes, and and it's not like, Hey, I'm going to run to the Walmart, grab a loaf of bread. And then by the way, I'm going to change that thing that's right next to the Walmart, it's easy peasy. Just gonna do it, it doesn't happen that way, I guess

Bobby Mason 17:00

happens to be three hours on a dirt road off the closest highway.

Scott MacKenzie 17:04

That's exactly right. And you got to sit there and then it's, you know, 150 degrees out there. And you're like, Ah, it's got to have a smile on your face. And that's what's got it. And if you're truly a lift up culture, and you're talking about energy independence, got to have that smile on the face and get on out there. That's a great example I like it.

Bobby Mason 17:23

It is. And another way we do you know, we have we have five core values that we we live by. And it's committed, caring, passionate, solution focused, and gratifying. And so what we do is we keep that in front of everybody every day. And it's it's plastered all over everything that we do. There's visual reminders, they're verbal. And that's just part of the culture of who we are. It's actually kind of interesting how we came up with those. I hired a consultant because I was a naysayer, so to speak. Early own right. And I hired a consultant to come in and help us. And he convinced me through reading some several papers that the Harvard Business Review had had put on culture, your own core values, mission, purpose, all those things. But I was just not passionate about it. Because I had seen in my career, so many individuals that come in, and they hand you this piece of paper, and they tell you this is our core values. This is our mission statement. But they no more lived it out than the man on the moon. Oh, yeah. And I've always been that guy that if I tell you it's going to rain, you better take your umbrella to work because I'm not gonna lie to you. And don't ask me if you don't want to know what my opinion is, right? So I hired him. He came in we went, we talked ahead of time. And he said, You know, it usually takes people a year, maybe two years to flesh it out, blah, blah, blah. And, and I said, No, we know who we are. We've always known who we are. We just had not documented it. And he said, You and every other customer that I've ever client I've ever worked with said same thing. So we went through this exercise and in 45 minutes, we had our core values nailed. Now we took another six, six or eight months to flesh out the wording behind it

Scott MacKenzie 19:23

right. But then

Bobby Mason 19:24

I got a little paranoid. So I hired a second consultant to come in to validate it and to validate that I was not just blowing smoke and and that one came in and they actually sat with all of our people. They did the job with them. They literally for two weeks, sat out there and worked in production. They worked in shipping. They worked in engineering. They sat side by side. I came back they gave me this thick 50 something page report and he said Bobby, I know you're going to read this and think this is kind of a Kiss, kiss up type repent, right. But you got something really, really special here with your culture. He said, you know, the thing you want to do is you've got a couple of gaps that you need to address. And one of them is that these men and women put together the true Craftsman there. There are occasions, so to speak, in what they build, take a lot of pride in it, and they do a great job. But they don't have closure. And that's, that's interesting. What do you mean by closure? He said, Well, they put their blood sweat and tears into making this product phenomenal for you. And it looks great. But then it gets on a truck and it shipped out west to an oilfield. And they don't ever get the feedback from the customer. Right? Did it do its job? Did it help you? Did it benefit you? Were these things? what you expected? What could you know that type stuff that the sales and myself management team, we go see customers, so we get that information. So I took it upon myself. We hired a video crew to come in. And we did a bunch of interviews, unbeknownst to all these employees, and they didn't know what I was doing. And and then we went out and we spent a week out in West Texas filming customers to get their feedback, right. And then at the end of our year, when we do our lift up awards, and give out our award ceremony. I ran this video that was a kind of a ying and yang of field and I and a company perspective, right? And I had grown men who are pretty burly tough

Scott MacKenzie 21:46

guys in tear gas baby.

Bobby Mason 21:50

And they were literally in tears. Yeah, it was turned out to be such a powerful video. We we held on to it for about a year and a half. Before we actually put it out on the website, just because so many customers that had seen it said you have got to share that because it tells your story.

Scott MacKenzie 22:08

Love it. Okay, let me ask you this question. So that's all great. That's all wonderful. That's all spectacular. How did you deploy it? How did you? And I'm sure it's a journey and then and then if you hire individuals, new people, right? How do you get them inculcated into your spectacular culture?

Bobby Mason 22:27

That is a that's a great question. That's

Scott MacKenzie 22:29

why I make the big bucks here. If you're looking at me on the video, I'm shaking No. But if you want to donate Go right ahead. I'm all into that, too.

Bobby Mason 22:40

We documented that journey. And a lot of the things that I've said to you this morning talking about the fact that that you know what those core values are, we actually hire my core values. I literally will ask you to define your definition of what those core values are to you. And there are no wrong answers. It's just a way for us to see we're

Scott MacKenzie 23:01

thinking imagine, yeah, ask me and I'll say, I like cars. That's a wrong answer, Scott, that's not in line with what I've that's a wrong answer. I can't imagine you coming out and say anybody.

Bobby Mason 23:15

But what I have found is that by doing that, they know where we stand, right? And if we aren't aligned early, we're never going to be aligned. And so I would rather help you be successful. somewhere else, right? It's doing you a favor, it's doing me a favor, so that we don't make a mistake. But we have, we actually have a book that we a little booklet that we put together. It's called a guide to greatness, and it's around the lift up. And then

Scott MacKenzie 23:47

like that, we forget everything on the podcast, I need those values, the five points that you put out, and then I need that booklet. And I need a lot of things. But I just wanted to plant that seed in your head because I need it. Absolutely. And I will maybe I'll just send you my resume because I like what you're doing.

Bobby Mason 24:07

I will also try to make that available on our website, Elijah. Bach. automotion calm. Yeah. But what what we do is what we do also is we've got a lot of ex military guys, and my CFO, Doug Markham, great individual, retired from the Navy. And he when he retired, he had given me one of his military coins, and had his name on it and the emblem and rank all those good things. And I loved that idea of some of something that is a value, but not monetary value.

Scott MacKenzie 24:47

That's just for the listeners out there. If you're out on the video, you and if you're not out on the video, he's lifting up a coin that they offer and it's there it is man. Committed lift. Anyway, it looks like Cool, go ahead.

Bobby Mason 25:01

Well, these coins, we have one made ups custom for every one of the core values. And then we put together a program where your peers, all the people around you can nominate you, if they catch you in the act of living out our core values, and they have to tell why. And then that gets submitted in weekly. And in my management meeting, so every good act is recognized by management. Now, not all of them qualify for a coin, because these are highly coveted prizes. And then

Scott MacKenzie 25:37

you got to make it worth Oh, to get it. I mean, it just can't just hand them out, like like pennies, I mean, absent all of a sudden, the value just begins to plummet, right. And

Bobby Mason 25:47

Ford team loves them, they display them with pride. And at the end of the year, we have a gold coin, which is the lift up coin. And that actually represents the one individual in the entire company, who represented us and our core values better than anyone else. If we sent that individual to Mars, and they couldn't speak Martian. That individual would know what SPOC Automation stood for. And, and he gets a he or she gets a monetary prize on top of that, but really, that coin, and that recognition is worth a lot more than than the monetary.

Scott MacKenzie 26:27

So this is interesting. So I see the value, I see the benefit. I see all of that. And that's all great at SPOC Automation. Now. One final question is does it positively impact your bottom line? I mean, if I'm a company, and I'm sitting here going, and this is all fantastic, as wonderful, but man, it's gonna come on, does it really help?

Bobby Mason 26:49

Absolutely. That is, I have, I have the numbers to prove it. You know, we've we've been fortunate enough to be one of Inc 5000 fastest growing companies in America three times in the last decade. You know, here's a little proof there, during this pandemic slash oil and gas war. We took a double doozy Yeah, in our industry. And yet, because of that, that culture because of that innovative spirit, my team, not me, not my marketing firm, my team came up with an idea to do something called two minute drives, because we have lift up, which is an internal program, yeah. And then we have build up where we're trying to build up our industry. And so what they do is they've been making videos, our sales, our service, our engineers, even our production people, and they're giving away our knowledge, the other people would charge you for this, but they're giving away knowledge to help the industry to educate them, to tell them how to or why you should consider these things to make you profitable. As a result, we have outperformed the market 30 35% on our web traffic on our own right, we're thriving in an environment that is not friendly.

Scott MacKenzie 28:18

It's challenging last for doggone Sure. And I love the fact that you are offering this content, this information, these little tidbits of success to an industry that needs it. And and, and it's not a slam on the oil and gas. So without gas, people don't take this as a slam. However, we are very reluctant sometimes to change and to, you know, be innovative. And now here's a great opportunity. We always talk about the challenges of COVID, that one side and it did this, that and the other thing and it's all negative. But I'm telling you right now, there's a positive element to it, whether we like it or not, there's a positive element. And that is people and companies like yours, where you're saying, Okay, I've got to adapt, I've got to change, I've got to innovate, I've got to be able to get my message out. And I've got to do it with a desire to help people succeed. Because if they don't succeed, I don't succeed. So I better help them succeed. And if they succeed, I succeed it all works. And and to be able to have that other focus and I love. I love that transition and love the where that is going there. Bobby, I love what you do. It's the only thing that says mister should have been a K. That would have been cool. SPOC. Then you'd have you know, SPOC years.

Bobby Mason 29:33

It's hard spell control with a K.

Scott MacKenzie 29:36

You could have been sort of on the edge and say control. This is control with a gay I'm changing the spelling. Anyway. All right, Bobby, how do people get ahold of you?

Bobby Mason 29:45

They can reach me at our website. Bach Automation. Next, SP OC Automation, no dots or dashes.com. And I'm also on LinkedIn, and Robert Mason. So please reach out If I can be of any assistance on this topic on Automation on home anything I'm I'm here to serve, that's what I might do.

Scott MacKenzie 30:09

That's right. And when you go out to his staff card on LinkedIn, he's got a beautiful head of hair, which is not there and but is a handsome gent. Those definitely. So yeah, reach out to him you listeners out there, Bobby absolute honor having you on the industrial talk podcast thank you very much my friend.

Bobby Mason 30:26

Honor is truly mine and thank you Scott for what you do. It's a service.

Scott MacKenzie 30:32

Alright listeners, we're gonna wrap it up on the other side. So don't go away. We will be right back. You're listening to the industrial talk Podcast Network. All right, thank you very much for joining the industrial talk podcast. We're gonna wrap it up. Bobby Mason is the man. He is the President and CEO at SPOC Automation. That's SPO C, go to a stat card LinkedIn, type in Robert L. Mason goes by Bobby, you'll find him reach out to him. They're doing innovative solutions at that organization. And I'm telling you right now, I'm inspired. I'm inspired by lift up. I'm inspired by what Bobby is doing. His team at SPOC fantastic stuff. All right. I'm going to challenge you. I'm going to challenge you right now before we just roll out of here. Find people that are bold, find people that are brave, find people that are innovative. And I'm telling you your world is going to change. Reach out to Bobby Kennedy right now. He's bold, brave and daring, greatly. Big time right there. And your world is going to change. All right. Thank you very much for joining the industrial talk podcast. We're gonna have another great interview right around the corner so you better stay tuned and join us for the next one.

The post Mr. Robert “Bobby” Mason CEO and President of SPOC Automation Talks about A Successful LIFT-UP Culture appeared first on Industrial Talk.

The post Mr. Dave Reiber with Reiber Reliability talks about Leadership in the Reliability World appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Todd Palmer, CEO at Extraordinary Advisors about “Ditching your comfort zone and grow your business through Authenticity, Transparency and Vulnerability”. Get the answers to your “Authenticity” questions along with Todd's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Todd and how he can help you navigate the challenges of the “Next Normal” to success by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

TODD PALMER'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/toddpalmer1/

Personal Facebook: https://www.facebook.com/ToddPalmer13

Personal Twitter:  https://twitter.com/toddpalmer

Company Website:  https://extraordinaryadvisors.com/

Todd's Latest Book – The Job Search Process: Find and Land a Great Job in 6 Weeks or Less: https://www.amazon.com/Job-Search-Process-Great-Weeks-ebook/dp/B019EFAFNS/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

CAP Logistics: https://www.caplogistics.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

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Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Todd Palmer with Extraordinary Advisors talks about Ditching your comfort zone to success appeared first on Industrial Talk.

The post Survive, rebuild and Prosper through Collaboration, Innovation and Education appeared first on Industrial Talk.

The post Mr. Thomas Pisello with Mediafly talks about Value Communications and Quantification in Your Industrial Sales appeared first on Industrial Talk.

We discuss current industrial news and insights that provide real solutions to real problems facing industry. We need to:

Collaborate

Innovate

Educate

With Speed

And face these Challenges Head On!

The post EP 04: Monday Morning Industrial Wake-Up News of the Week and Insights for your Success appeared first on Industrial Talk.

The post Mr. Tim Ward with Changemakers Books talks Resiliency and a visual path forward appeared first on Industrial Talk.

The post The latest Industrial News and Insights with Nancy and Scott appeared first on Industrial Talk.

The post Mr. Lawrence Henderson with Boss Consulting talks about Industrial Leadership in a COVID19 World appeared first on Industrial Talk.

On this week's Industrial Talk Podcast we're talking to Carlos Valdes-Dapena, Managing Principle at Corporate Collaboration Resources, LLC about What's wrong with typical team building and what we can do about it!

During this Podcast episode, Carlos talks about the 4-points that will unlock the keys to better collaboration:

1. To get achievement-driven employees – the kind we all love to hire – collaborating, you have to structure collaboration so that it feels as satisfying as doing the individual work they were hired, and usually love, to do.
2. The first step in framing collaboration this way is defining a clear and compelling “Why”, clarify why working with someone else, or a group, is worth the added complexity and potential conflict; why collaborating will be better than just doing it myself.
3. Once the “why” is clear, then you will need to crystallize the “What.” What are the specific tasks we need to collaborate on. And, which tasks DON'T require collaboration and that are better done by capable individuals.
4. Applying the principles to teams working remotely is especially important. Clarifying your team's Why and What creates a sense of team identity that will bond the team even when they can't be together.

Learn more about Carlos and how to achieve the power of Collaboration by the links below and on this podcast:

Company Website: https://www.carlosvdapena.com/

Personal LinkedIn: https://www.linkedin.com/in/carlos-valdes-dapena/

Company LinkedIn: https://www.linkedin.com/company/corporate-collaboration-resources-llc/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Carlos Valdes-Dapena Talks about what is wrong with typical team building and the power of collaboration. appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Brian Ahern, Chief Influence Officer at Influence People, LLC, about The Psychology of Persuasion and NOT Manipulation.

During this Podcast episode, Brian talks about the 3-key takeaways of persuasion:

1. Building better relationship faster
2. Help others overcome uncertainty
3. Move people to action

The unfortunate roadblock that people fall into the trap of doing what they've always done. Influencing others is like trying to become healthy of fit. In each case, use what the research says and you'll achieve success much sooner.

The challenges of a post COVID19 world will be significant, however, through Collaboration, Innovation, Education and Action and professionals like Brian the future is bright.

Learn more about Brian and the tools of Persuasion by the links below and this podcast:

Company Website: https://www.influencepeople.biz/

Personal LinkedIn: https://www.linkedin.com/in/brianfahearn/

Personal Facebook: https://www.facebook.com/brian.ahearn1

Company LinkedIn: https://www.linkedin.com/company/33515240/

Company Facebook: https://www.facebook.com/IinfluencePeopleBrianAhearn/

Company Twitter: https://twitter.com/BrianAhearn

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Brian Ahearn with Influence People talks The Psychology of Persuasion to move People to Action appeared first on Industrial Talk.

The post Mr. John Fortin with Jacobs talks Harnessing New Ways of Managing Change in a COVID world appeared first on Industrial Talk.

Industrial Talk Podcast continues its series on #OperationPhoenix to provide Hope, Optimism and Innovative Strategies for Action today and in a post COVID-19 world.

In this episode, we setup a Sales Professional Hot-seat with some of the best Sales Superheroes on LinkedIn today to discuss “Powerful Sales Strategies for Industrial Success in a COVID-19 Market”.

The Industrial Superheroes of Sales include:

1. Eneida Canev, Sales Trainer at Forrest Performance Group
2. Marcus Chan, Founder of Venli Consulting Group, LLC
3. Alex Alleyne, Founder of Growth iQ
4. Daniel Burke-Aguero, Business Coaching Specialist at Southwestern Consulting
5. Ken Baldo, Executive Member at Revenue Collective
6. Jeroen Balzer, Founder and Senior Contributor at Floraldino
7. Danny Heinsohn, Founder and Speaker of For A Reason, LLC

This very candid, lively and FUN sales conversation addresses:

1. What industrial companies need to do today to generate revenue.
2. How to leverage Linked for sales.
3. The need for urgency and action.
4. Strategies for gaining market share
5. The need for real innovation and collaboration

Again, NOW is the time to evaluate and question every aspect of your business to ensure long-term viability and possibly increase your market share!

Over the coming weeks, Industrial Talk will be discussing tangible solutions to take Action today with a keen eye on success for the new future.

Bottom-line, NOW IS NOT THE TIME TO PULLBACK! We need to be Bold, Brave and Dare Greatly to make this challenging time and opportunity for succeed.

Are You Ready? Find out how to excel in today's market on this episode of the Industrial Talk Podcast.

Learn more about The Superheroes Sales Team on this episode and the links above:

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Operation Phoenix: Superheroes of Sales and Marketing. Strategies for Sales Success! appeared first on Industrial Talk.

Industrial Talk Podcast continues its series on #OperationPhoenix to provide Hope, Optimism and Innovative Strategies for Action today and in a post COVID-19 world.

In this episode, we talk Talent Retention with Lisa Ryan, CSP, Founder and Chief Appreciation Strategist with Grategy on strategies to keep your top talent from becoming someone else's!

In this Industrial Talk episode, Lisa shares 3-Actionable Steps that will:

1. Increase retention
2. Decrease turnover
3. With little time, money or effort to be successful

More than ever, technology and innovation is truly needed during this time of transition

Again, NOW is the time to evaluate and question every aspect of your business to ensure long-term viability and possibly increase your market share!

Over the coming weeks, Industrial Talk will be discussing tangible solutions to take Action today with a keen eye on success for the new future.

Bottom-line, NOW IS NOT THE TIME TO PULLBACK! We need to be Bold, Brave and Dare Greatly to make this challenging time and opportunity for succeed.

Are You Ready? Find out how to excel in today's market on this episode of the Industrial Talk Podcast.

Learn more about Lisa on this episode and the links below:

LISA RYAN'S CONTACT INFORMATION:

Company Website: https://lisaryanspeaks.com/

Personal LinkedIn: https://www.linkedin.com/in/asklisaryan/

Company LinkedIn: https://www.linkedin.com/company/grategy/

Company Facebook: https://www.facebook.com/LisaRyanSpeaker/

Company Instagram: https://www.instagram.com/lisaryanspeaker/

Company Twitter: https://www.twitter.com/grategy

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Operation Phoenix: Retaining Top Industrial Talent Strategies with Lisa Ryan with Grategy appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Nancy Regan, Founder and All Around Great Person at RCM Training Online, about applying the principles of asset reliability to your most valuable assets, your Talent. On this episode Nancy goes in-depth into the principles of Human Reliability and Human Reliability strategies for success.

The challenges of a post COVID19 world will be significant, however, through Collaboration, Innovation and Action and professionals like Nancy the future is bright.

Learn more about Nancy and the power of Human Reliability by the links below and this podcast:

Company Website: https://rcmtrainingonline.com/

Personal LinkedIn: https://www.linkedin.com/in/nancyreganrcm/

Company LinkedIn: https://www.linkedin.com/company/rcmtrainingonline/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Ms. Nancy Regan with RCMTrainingonline.com talks about Human Reliability In a post COVID19 World appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Brian Severski, Director, Product Management at Infor about “Driving Productivity and Performance with Talent”. In this episode Brian expands upon the 5 tactical steps that you can deploy today to ensure your talent is optimized for your long-term success. Get the answers to your Human Capital questions along with Brian's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Brian at the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BRIAN SEVERSKI'S CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/brianseverski/

Company LinkedIn: https://www.linkedin.com/company/infor/

Company Facebook: https://www.facebook.com/infor/

Twitter: https://twitter.com/infor

Company Website: https://www.infor.com/

PODCAST VIDEO:

Industrial Academy (One Month Free Access and One Free Licence for Future Industrial Leader):

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Brian Severski with Infor Talent Science is talking About Driving Productivity and Performance with Talent. appeared first on Industrial Talk.

Stop with the pride and ask for HELP!

Over the past month, IndustrialTalk Podcast has had the opportunity to talk to many industry leaders. For your consideration, here are themes:

1. We Need To Collaborate and Solve Problems. We need collective help!

2. We Need To be More Innovative. Not just technology but business processes/model and human capital/talent. Everything is on the table!

3. Swift Action. No time to plan the Hell out of something, move decisively!

4. Perfection will kill you! Better to move than to be perfect.

5. Trust. Find the trusted customers, partners, prospects and heroes for collaboration and solving problems.

We will get through this #covid19 world. Let's #collaborate, #innovate and take decisive #action! #podcast #podcasting #industrialtalk

Thank you for your tireless #leadership and #inspiration: Heather Preu, Beverly Rider, Sheila Ronning, Alex Alleyne, Marcus Chan, MBA [L.I.O.N.], Eneida Canev Ken Baldo Daniel Burke-Aguero, Vincent Rutgers, Industrial Internet Consortium, Arola Torruella Berrens, IOT Solutions World Congress, Mobius Institute

Bottom-line, NOW IS NOT THE TIME TO PULLBACK! We need to be Bold, Brave and Dare Greatly to make this challenging time and opportunity for succeed.

Again, NOW is the time to evaluate and question every aspect of your business to ensure long-term viability and possibly increase your market share!

Over the coming weeks, Industrial Talk will be discussing tangible solutions to take Action today with a keen eye on success for the new future.

Are You Ready? Find out how to excel in today's market on this episode of the Industrial Talk Podcast.

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Operation Phoenix: Collaboration, Innovation and Action, Strategies for Getting Up and Running appeared first on Industrial Talk.

Industrial Talk Podcast continues its series on #OperationPhoenix to provide Hope, Optimism and Innovative Strategies for Action today and in a post COVID-19 world.

In this episode, we talk enablement technology with Jeron Balzer, CSE, Founder and Senior Contributor with Floraldino on Strategies to Leverage Technology to Improve Communications and Workforce Engagement with a Fragmented workforce and Market! More than ever, technology and innovation is truly needed during this time of transition

Again, NOW is the time to evaluate and question every aspect of your business to ensure long-term viability and possibly increase your market share!

Over the coming weeks, Industrial Talk will be discussing tangible solutions to take Action today with a keen eye on success for the new future.

Bottom-line, NOW IS NOT THE TIME TO PULLBACK! We need to be Bold, Brave and Dare Greatly to make this challenging time and opportunity for succeed.

Are You Ready? Find out how to excel in today's market on this episode of the Industrial Talk Podcast.

Learn more about Jeron and the wonderful team at Floraldino on this episode and the links below:

JERON BALZER'S CONTACT INFORMATION:

Company Website: https://www.floraldino.com/

Personal LinkedIn: https://www.linkedin.com/in/jeroenbalzer/

Company LinkedIn: https://www.linkedin.com/company/floraldino/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Operation Phoenix: Business Strategies that Leverage Technology for Success. appeared first on Industrial Talk.

Industrial Talk Podcast continues its series on #OperationPhoenix to provide Hope, Optimism and Innovative Strategies for Action today and in a post COVID-19 world.

In this episode, we have a wonderful conversation with Katina Sawyer, Ph.D., Co-Founder and Behavioral Scientist with Workr Beeing on Powerful Inclusive strategies for your valuable workforce that can be done today in times of Personal and Business Disruption! More than ever, a healthy mind, heart and soul is truly needed during this time of transition

Again, NOW is the time to evaluate and question every aspect of your business to ensure long-term viability and possibly increase your market share!

Over the coming weeks, Industrial Talk will be discussing tangible solutions to take Action today with a keen eye on success for the new future.

Bottom-line, NOW IS NOT THE TIME TO PULLBACK! We need to be Bold, Brave and Dare Greatly to make this challenging time and opportunity for succeed.

Are You Ready? Find out how to excel in today's market on this episode of the Industrial Talk Podcast.

Learn more about Katina and the wonderful team at Workr Beeing on this episode and by the links below:

KATINA SAWYER'S CONTACT INFORMATION:

Company Website: https://workrbeeing.com/

Personal LinkedIn: https://www.linkedin.com/in/katina-sawyer-ph-d/

Company LinkedIn: https://www.linkedin.com/company/workrbeeing/

Company Facebook: https://www.facebook.com/workrbeeing/

Corona Virus Got You Down??? Read this:  https://workrbeeing.com/2020/03/16/coronavirus/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Operation Phoenix: Powerful Inclusive Strategies For Your Workforce in times of Personal and Business Disruption appeared first on Industrial Talk.

The post Operation Phoenix: Today’s Top Strategies for Nurturing and Gaining Brand Loyalty on Digital Media appeared first on Industrial Talk.

The post Dr Gleb Tsipursky talks about Business Strategies to gain Market Share and Resiliency for Success In a Disruptive World appeared first on Industrial Talk.

The post Operation Phoenix: Business As Usual Is Dead! appeared first on Industrial Talk.

The post Operation Phoenix: Well-Being Strategies in times of Personal and Business Disruption appeared first on Industrial Talk.

The post Business Beatitudes: A Spirit of Optimism and Action Through A Calm Demeanor appeared first on Industrial Talk.

The post Operation Phoenix: Now is the time for real industrial leaders to lead with Hope, Optimism and Innovation appeared first on Industrial Talk.

The post Operation Phoenix, The Top 6 Things Industrial Companies And Leaders Need To Focus on Today appeared first on Industrial Talk.

The post Business Beatitudes, Successful Are The Failures – They Rightly Value Success! appeared first on Industrial Talk.

The post Mr. James Soto with Industrial Strength Marketing is talking About The Current Status of Your Industrial Marketing appeared first on Industrial Talk.

The post Business Beatitudes: A Spirit of Optimism and Success Through A Humble Nature appeared first on Industrial Talk.

The post Business Beatitudes: A Spirit of Optimism and Success Through Sacrifice and Perseverance appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Glenn Gaudet, CEO of GaggleAMP about increasing employee engagement through advocacy. Some of your biggest advocates that are passionate about your success are your valuable employees. In this episode, Glenn discusses powerful strategies and technology that can align passionate employees with your Industrial sales and marking efforts. Learn more about Glenn and the wonderful team at GaggleAMP on how to create incentives to improve Employee Advocacy. Find out more by the links below:

Company Website: https://www.gaggleamp.com/

Personal LinkedIn: https://www.linkedin.com/in/glenng/

Company LinkedIn: https://www.linkedin.com/company/gaggleamp/

Company Facebook: https://www.facebook.com/gaggleamp/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Enter Promo Code: IndustrialTalk and Receive $600.00 Off the Reliability Summit 2020:

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Glenn Gaudet with GaggleAMP is talking About the Employee Advocacy! appeared first on Industrial Talk.

The post Why You Need To Podcast – Your Message appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Andrea Fryrear, Co-Founder of AgileSherpas about implementing Agile Marketing into your Industrial success efforts. What is Agile Marketing you ask?!? It's about marketing speed, nimbleness, insight and focus on what is truly important for bring in real bottom-line value to your company. Learn more about Andrea and her wonderful team at AgileSherpas on how to step up your marketing game by leveraging Agile Marketing solutions. Find out more by the links below:

FREE AgileSherpas Resources: https://www.agilesherpas.com/industrial/

Company Website: https://www.agilesherpas.com/

Personal LinkedIn: https://www.linkedin.com/in/afryrear/

Company LinkedIn: https://www.linkedin.com/company/agilesherpa/about/

Company Facebook: https://www.facebook.com/AgileSherpas/

PODCAST VIDEO:

OTHER GREAT INDUSTRIAL LEARNING SOLUTIONS:

Infor's Educational Alliance Program:  https://www.infor.com/services/education-alliance-program

Infor's GenOne Program: https://go.infor.com/genone/

Festo Didactic: Blazing the trail in hands-on Industry 4.0 training: https://www.festo-didactic.com/us-en/

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Ms. Andrea Fryrear with Agile Sherpas is talking About the Power of Agile Marketing! appeared first on Industrial Talk.

The post Why You Need To Podcast – The Content Math appeared first on Industrial Talk.

The post Why You Need To Podcast – Ultra-Micro Content Creation! appeared first on Industrial Talk.

The post Why You Need To Podcast – Micro Content Creation! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this Industrial Talk Podcast episode, we talk about the easy way to Create Meaningful Content from just one podcast. As well as how to re-purpose past blogs, reports and webinars by bringing in the power of humanizing through your podcast platform. Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

(00:00):

All right. Welcome to the industrial talk podcast. Oh, glad that you are here. We continue our while. You need a podcast series. We had talked about the why and why it humanizes content and the the benefits associated with the podcast. In prior episodes we talked about the marketing and, and that target market. Oh, who can be on it, why it's important, win-win strategy, compounding of that content, all of the positives associated with a platform like this. And now we're going to venture into the actual content creation of, of this platform and how it can just multiply. But I just want to make sure that we reiterate one thing and that is there's a numbness out there. There's, once again, and I referenced it into in a prior podcast, and there's a numbness. There is a content numbness. I take my stock photo, I slap my, my logo on it.

(00:57):

It's a person carrying a computer and we've, you know, we're all important and we talk about whatever blog it might be or whatever report it might be, but it becomes very numbing. And so when you think that you're posting any, I think that [inaudible] and you're doing it, but, but you think people are gonna look at it. Uh, probably 99 times out of a hundred, they're not going to look at just because it's the same. There's this just, you know, Lake of sameness out there of content. And so your goal and what we gotta try to accomplish here is how do we get attention in a world of numbness, right? And one of the challenges that we're going to be addressing throughout this particular, uh, series in content creation is that boredom. Uh, this is how it happens each and every day or whatever it might be.

(01:50):

Uh, I got a report, I got to find a graphic. So I find a graphic, I slap my logo on it, I post it to my digital platforms and I don't track it. I don't do anything. I've, you know, in essence, I've, I've created the content and I just posted it. That is boredom. That doesn't achieve what you want to achieve out of people reading and consuming that content. And that is you being a thought leader. Your company, uh, is, uh, designed for solving problems. So that's what we're talking about here. How do we get past that boredom to the platform, the podcast platform? Once again, you get into it or you find somebody to do it. Either way it's in house or, or you, you figure it out because it, it does a great job and it, and it really pushes off that boredom.

(02:43):

So, uh, we're going to go into it and I, I classify, uh, the content into sort of three categories. You've got the macro and if you're out there on the old video, you're going to see it. You're going to say, Oh, okay, there's the macro content. There is the micro content, which is smaller of course. And then there's the ultra micro content. And that is your engagement. You can't be out there thinking that, okay, I posted my podcast or I posted my content and I posted whatever it might be and not, and think that people are going to be engaging because you have to be engaging yourself. Okay? So we start, if you're out there on the video, we start with a simple one. And the simple one is the, uh, macro content creation, right? And that means from my perspective, as I look at the creation of content, I look at the macro as a podcast top of the heap, right?

(03:47):

It is designed to be able to generate all that great information, a blog which you put a lot of time, energy and effort into creating and pulling in the information that is needed for that blog and the ability to be able to cogently communicate a point. And then you say, Hey, I want to do a webinar. Okay, I'm going to do a webinar. That's, that's the third one of this sort of macro creation of content. So you're gonna, you know, you're gonna promote, you're going to push and you're going to create the content. You're going to do everything that you possibly can from the webinar report. And then of course, the last one that I, I categorize as macro high level, our reports, uh, uh, insights into your market insights into services that are being provided. And where do you reside and how do you improve?

(04:37):

And all of that good stuff. So once again, macro content is one, podcasting, blogs, webinars, and reports. Now, let's now let's just take that right because we're in the content creating business. That's what this machine is all about, creating content. So what I can do, I can do a podcast. We talked about that target market. We talked about getting your internal, your, your partners, your customers, your prospects, your heroes, your philanthropy. All of those people though, that's a podcast and add is tremendous amount of Goodwill, win-win content that's created compounding, right? We talked about that. Now you're saying to yourself, well, I did a blog and and today blogs tend to be somewhat stagnant. I did a blog, I posted it. It's stagnant, sits on my, um, a website or it's out there, wherever it might be. But why don't you do this? Let's dust off that blog because it's still probably very relevant, very meaningful, and, and has great content that needs to be a part, a, a, a, you just got to re-purpose it and let's repurpose it into a blog.

(05:55):

And we take that blog and we put it into a podcast. So now, now all of a sudden the blog becomes a podcast and you can speak to it. It's like, Hey, I got this blog cast right here. I'm going to show you this is, I wrote this whatever a couple of months ago, but I think it's still relevant. Let's talk about it on the podcast now, and you can, you can set that criteria up any way, shape or form. The same thing goes for a webinar. So there were people out there they might've joined, they might not. It's on demand. Whatever might be that can be converted into a podcast. And the same thing with a report. Hey, I just got this report, those reports shine, you know, was shiny light on this, that and the other challenges and where we want to go. There are reports out there all around us and you have those reports, you re-purpose it into a podcast.

(06:47):

So now all of a sudden you're not only have podcasts of all your relevant market, you have podcasts that you can re-purpose your blogs, your webinars, your report. That's what makes this particular platform very powerful. And not only that, unlike maybe a blog where you can sort of try to sprinkle in some, um, you know, funny moments and all that good stuff. The podcast, once again, can bring out that human side. You could put it into a video cast, right? What we're doing here. So just from that alone, you re-purpose all of that valuable, wonderful content. And then you could take that podcast and create another blog. You could take that podcast and create another webinar. You can take that podcast and create another report if you so choose. It is that simple. So out of that particular process, if you're out on the video, you'll see I could create 16, 16 separate macro content, uh, information that is valuable, that's win-win.

(07:51):

It's human and, and it's, you're, you're, you're the thought leader, right? That's what that's all about. I mean, it doesn't get any easier than that. So now all of a sudden that, that boredom that you might get, all of a sudden it's not born anymore. I'm not just cranking out a blog. I'm actually cranking out a blog. But then I know it's going to go into a podcast and it's going to create another form of content for consumption and saying, Hey, Scott's a leader, or this company's a thought leader, whatever it might be, you get it. That's macro content creation. You're fighting that boredom, that content boredom, and now you're re-purposing old content that is still tremendously valuable within the market and you're still a doggone thought leader. That's what this is all about. People'd be brave. We're going to continue with this conversation on content. Let's change the world here. That's what we're all about here at this, uh, on this platform, and you too can be the same way. Thank you very much for joining the industrial talk podcast. We're going to come on back and we're going to continue our conversation on content creation. Have a good day. You're listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast-sales-funnel-strategy/

https://industrialtalk.com/episodes/why-you-need-to-podcast/

https://industrialtalk.com/episodes/why-you-need-to-podcast-the-old-way/

https://industrialtalk.com/episodes/why-you-need-to-podcast-i-cant-you-can/

https://industrialtalk.com/episodes/industrial-podcasting-101-the-reason/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Creating Meaningful Content! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

Now let's create Raving Ambassadors with your Podcast Platform. These are individuals and companies that love your product, service and/or solution. They deserve a “series” about them and what they do to solve problems. Powerful content, focused on them, they love you for it and will speak in glowing terms about you and your company. You want to close a deal, have your Prospect talk to your Ambassador. Give you the “Swag” to really close the deal. Learn more in this episode of How to Create Raving Ambassadors. Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

00:00                   Hi there Scott, MacKenzie, again, thank you very much for joining the industrial talk podcast. We are continuing our series on why you need a podcast, which is very important. It's gotta be a part of your platform, your digital marketing, your, your sales funnel development, uh, your branding. And, and I've harped on that. Either you do it internally or you find somebody to do it, but either or [inaudible] you gotta make it happen because it's a powerful tool, powerful platform. And, and, uh, it's uh, designed for success. And that's what we're all about. Now. We've gone through the sales funnel, you know, just sort of lay out of your target market. We've got internal, we've got your partners, we got your customers and we've got you even your targeted prospects. Within that, we highlight the heroes, the philanthropy. That's what you can do on a podcast platform and get it out there over and over again.

00:56                                    Now the last one, which is just sort of a result of that effort, is you create raving ambassadors. Those are the individuals that are going to sit there and go, wow, these are wonderful. I really enjoy. They just aren't just raving and vast. You, you have created the know, like and trust throughout your process, which is vital to any sales cycle, but now you're going to be creating those raving ambassadors, those individuals, those companies that that believe and know you will deliver on your promise. You solve problems. You listen to them and create solutions that make them a success. They are your raving ambassadors. You can't get to the embassador level if you're not caring and feeding and and making them feel special and be able to provide solutions for them so that once again, the platform, the podcast platform is just so uniquely designed to be able to do that.

02:03                                    Once again, you find them, you can see how they get engaged, they're there, you know who they are and you, you could say, Hey, let's get you on a podcast again. Let's create a series. Let's talk a little bit about what you do and and the solutions you provide and the content that is all designed specifically for for what you deliver. Now, let's highlight that once again, a win win strategy and then all of a sudden the best recommendation comes from those individuals who just love your service or whatever you know, product, whatever it might be. That's why the podcast in this platform is a powerful platform for you and your sales. Okay, now we're going to wrap it up. I'm going to go into the content again, we're going to start talking a little bit about the content, the micro content and define whatever it micro is based off of this content generating machine called the podcast platform.

03:10                                    And then the ultra micro content don't get, you know, wrapped up with that. There's a, there's a logic in that. Now those are the categories that, that uh, I have selected. If you have another category that's all good and dandy and that's fine, but you get it there. We're going to break it down into three segments and why this, the podcast platform is a powerful, uh, medium for creating content. So that's going to be next, next time. So we're going to wrap that up. So again, we're going to talk about what this one is about. Ambassadors, raving ambassadors. You need to do it once again. Go out to industrial talk.com. Find these series, embrace the fact that you need to do the podcast and make it happen. She look at that, man, that's only four minutes. We, we, we, we covered this particular topic in four minutes.

04:01                                    All right, next, uh, next segment. In this series, we'll be addressing content and content creation. And I'm telling you right now, you're not creating enough content. That's it. That's the bottom line. All right. Thank you very much for joining the industrial talk podcast. You need to be doing podcasting. You need to figure out how to do it, make it happen. Thank you. Be bold. Be brave. Dare greatly change the world. That's what this is, man. Isn't it a great time to be alive, to be able to do this stuff? So thank you. And we'll talk later.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast-sales-funnel-strategy/

https://industrialtalk.com/episodes/why-you-need-to-podcast/

https://industrialtalk.com/episodes/why-you-need-to-podcast-the-old-way/

https://industrialtalk.com/episodes/why-you-need-to-podcast-i-cant-you-can/

https://industrialtalk.com/episodes/industrial-podcasting-101-the-reason/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Do It For Your Raving Ambassadors! appeared first on Industrial Talk.

The post Mr. Marcus Chan with Venli Consulting Group is talking About Sales, The Hook, Captivate, Value and Moral Call to Action appeared first on Industrial Talk.

The post Why You Need To Podcast – Do It For Your Prospects! appeared first on Industrial Talk.

The post Why You Need To Podcast – Do It For Your Customers! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this episode, we address “Podcast Sales Funnel Strategies”. The power of podcasting is that it's an incredible sales platform. We start at developing content that is focused on positive internal resources. The following episodes will also include strategies on Partners, Customers and Prospects. Stay tuned, we are going through all sales channels in the coming weeks. Find out how to bring in Sales by leveraging your podcast platform! Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

00:01                                    Again Scott MacKenzie. We are talking once again about why you need to podcast. Now you heard my why, you've understood the necessity that I don't like the word. I can't. You can, I know you can as well as, um, the ability to humanize content. You need to be able to stand out, right? That's where we're out. Now we're getting into the sales component. That's where I'm really passionate about. Uh, if I didn't start the podcast back in my story because I, I needed to create a way of being able to, uh, bring about attention to my company and leverage something that is different in this hotel, numbness, this sameness that exists there in content. And now we're going to venture on into, uh, exactly what that is and we're going to just sorta go step by step because I'm going to limit the time to make sure that you understand and capture bottom line.

01:01                                    If you don't want to do the podcast, if you don't want to try to figure out how to do it, I've got all the information out there. But if you still don't want to do it or you're nervous about or whatever, you need to find somebody, you need to find somebody to be able to do it on a consistent basis because it is a powerful sales, marketing and branding platform. If you're out there on, uh, the watching it on video, we're going to go to a slide. All right? This is a, this is a slide and this is how I typically approach a target audience. This is how, uh, when representing other companies, this is how I approach my relationship with the companies. And now you can, you know, take off my hat, put your hat on and you can apply the same strategy, but we're going to go step by step.

01:51                                    So if you're out there on the video, we have four components for targeted audience market for content, okay? And one is internal. Those are internal people, the uh, partners, people that are partners to your solutions or whatever it might be, customers who have used your services in the past, like your solutions, whatever it might be. And of course that targeted prospect audience. So the first one, we're going to talk a little bit those, that's how I sort of arrange the way I look at how I am approaching the market using of course, the, the podcast platform. So the first one we're going to talk about in this episodes, it's internal. So once again, we talked about the podcast providing a really a human component to your content, your marketing material, your sales approach. And what we're doing with the podcast is being able to pull out that human component in the dialogue or in the conversation we have with whoever that might be.

03:09                                    And in this case, we're talking specifically about internal people. So I have a company, this is how it is. I have a company now I have internal people who would like to talk, who, who are passionate about what the organization is doing, what the company is doing, whatever that purpose might be. I'm going to identify these people because what I'm going to do is I'm going to build a content centric sort of strategy around the human, right? That's what makes sense. And I'm going to start with the easiest low hanging fruit out there. And that is the internal, those are the people that are internal to your organization. So what I do is I'll say, all right, company, Acme, whatever, my B, let's talk about getting some internal people that reflect and, and are a part of whatever you're doing now. It, it could be, it could be people that are in customer service, it could be your sales individuals, it could be, uh, operations, it, it could be a mix of all your internal people.

04:21                                    And this is what it does. One, they're very positive. It's an an without being an infomercial to your company. It's baked in because it's about your company. And what people hear is like, wow, they're very happy about this company. They're very passionate about what they do. They're excited about where the company's going. They like the purpose of the company. That's what you're trying to draw out in this conversation. And you highlight them. Hey, here's, here's Susie Q and we're going to talk a little bit about why she's so passionate about customer service. Here's Joe Guy and we're going to talk a little bit about their focus on, you know, maintenance, whatever it might be. But the reality is it's always positive. It's positive interaction. It is, it's just a great interview. You know what else it does outside of the whole sales component. Outside of all of that, you create an environment within your organization that's pretty excited.

05:22                                    It's pretty cool. Hey, you know what I did? I did an uh, I did a podcast where my company and it was a lot of fun and we had a great time. And just that alone creates a great culture, right? So the first thing out of the gate, right? You interview internal individuals. This is a part of building your content platform into a sales. And so you can, you can sit here and say, okay, here's the best part, another best part. Here's a, here's another part. You could sit there with this interview and then say, Hey, you know, customer, but you prospect, you know, prospect work. We're real passionate about our customer service and we just interviewed, uh, this person, uh, about customer service and why they're so happy about it and what, what they believe in. And these are the individuals that we highlight within our organization.

06:15                                    I just thought of you prospect, enjoy the conversation. All of a sudden you're giving information that is specific, impossible, possibly beneficial to your prospect about customer service, how your organization does customer service. It just goes on and on and you know what else? Now I'm going to take that podcast, I'm going to transcribe it, I'm going to use an automated transcription and now I'm going to put that on your website. And now all of a sudden, SEO wise, organic wise, now you have content, written content on your website that is specific to your organization, that is that you know, Google and other web search engines are looking for. And then all of a sudden you, you've got to keep building it, use your long tail strategies. So right off the bat, you need to do podcasting. You need to consider how to bring that into your organization.

07:18                                    And this strategy that we're going to go through over the, as long as it takes for you to realize that you need it, we're going to continue on this path. So today you got to think about it. Look at your internal, get everything all up there. It'll be out on industrial talk.com I mean, it's all available for you for free. And this is how I, me personally use this platform to sell, to, to gain attention, to create a better brand, to market my business. This is it. This is it. It starts internally and it makes people feel good. And you get your story out there, you transcribe it, it's all positive. So again, be bold. Be brave, dare greatly. I'm not going to belabor the point. Get it done. Become part of the podcast and let's see where it goes. So tomorrow we're going to be talking about your partners. So stay tuned. You're listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

Why You Need To Podcast – My Why and Find Your Why!

Why You Need To Podcast – The Old Way

Why You Need To Podcast – I Can’t

Industrial Podcasting 101 – The Reason

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

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Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

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The post Why You Need To Podcast – Podcast Sales Funnel Strategy appeared first on Industrial Talk.

The post Ms. Hanna Naquin with SEMS, Inc is talking About the Positive Impact Young Industrial Leaders will Have On You Business appeared first on Industrial Talk.

The post Why You Need To Podcast – Humanized Content appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are starting a new series about Why You Need To Podcast! It is truly not a matter of debate. You need to include Podcasting as a vital platform for improving Sales, Marketing, Branding and humanizing your digital content. In this episode we begin with my “Why”. Why I started industrial podcasting and the positive impact it has had on my business. You can do this, you have to do this to increase opportunities and sales for ongoing future success. Find your podcast “Why” in this episode of the Industrial Talk Podcast.

PODCAST TRANSCRIPT:

00:02                                    Scott MacKenzie, and you're saying to yourself, Hey Scott, where is the intro to the industrial talk podcast? Well, this is a series and it's actually on the topic of why you need to do podcasting. Either you bring it in house and you figure out how to do it, or you find somebody to do it for you. But either way, you need to figure out how to begin bringing podcasting the powerful platform that it is into your sales and marketing and branding strategies, not just for 2020 but on into the future. It's, it's, it's just a medium that will be around for a long time. And if you're not in the game, somebody is going to be in the game and they're going to take advantage of it and, and, and, and you're going to be left out in the cold. So I've had a number of people I've done over, geez, 500 plus podcasts of just great professionals and many have asked me why I'm doing podcasts.

00:56                                    You know, man, he want to know my story of wow, I got into podcasting and, and if you are a listener of the industrial talk podcast, you'll know my story. But if you're not, and if this is the first time you've heard this, uh, I'm going to tell you this story. These are going to be videos. They're going to be 10 minutes or less and they're going to come on out all the time. And we're just trying to make sure that you are successful in your efforts in 2020 to leverage the power of podcasting and how, um, how I approach it and how you can approach it. And I'm here to help any way shape I can. So once again, 10 minutes or less, these are going to be videos. And, and today I'm going to be talking about why, why I got started and, and, and how it has evolved.

01:41                                    So what happened is I spent a lot of money, spent them on a lot of money, on the traditional stuff. I was doing digital stuff, but I was also doing some um, print and the typical at that time, typical, um, advertising. And you know what? I got for it after spending a lot of money, nothing. And I had a serious lesson that I learned that it is, uh, the, the death rate that exists within the Tricia traditional print is rapid. It gets out there, it dies and there's no way of being able to bring in or see what happens or if the message is resonating, there is a ton of problems. So I was coming back from a client and I said, and I was listening to a podcast and I said, doc, got it. I can do that. I just needed, I just wanted to change the conversation.

02:31                                    I had no plans of anything beyond that. I just wanted to be able to change the plan, approach a client and say, Hey, would you be willing to get on the podcast and talk about positive things and help the listeners be better at what they're doing? It was truly an other focus platform to be able to provide valuable content, tactical, valuable content for you, the listener. And it was, and during that I just said, I'm getting to know these guys and they make decisions and it's a real win win for everybody all around. And it opened up opportunities for sales, marketing, and branding and, and, uh, just, just multiple opportunities. And I said, boy, this is, this is a pretty powerful platform. This is, this is exciting stuff. And, and as a, as you fast forward, as you go forward in time, I realized that we in the industry need to begin to bring this powerful platform into our portfolio of marketing, sales, branding solutions.

03:38                                    And it's not that difficult. And in this, in this series, you'll see how I, you know, you slice it and dice it and create content and why and how the opportunities are missing. Just know that, that there's a best interest here and I want you to be successful. And, and, and for me to just sit back and just say, okay, I do podcasting and that's, that's just not me. And I want it. I want to share with you why. Okay, so if you are looking at this on a video, because it is out there, I'm gonna shift to a slide. And on that slide you'll see, and I'll try to be as communicative, the communicated as I possibly can, but I would, I highly recommend that you go out to industrial talk.com and find this series and you'll see the platform. And then of course I'm going to have the links in it.

04:27                                    You're not going to be left out alone here. But what you'll see is you'll see a slide. And I said, okay, what is my why? Why do I want to do this? And I and I went through this process. And you need to do the same thing. It's this is an industrial platform. You have to think about a platform that you can create that is in it. It creates a bond between you, your customers, your partners, your, your even your prospects. So it's simple. If I'm talking to you and you're on the podcast, we're creating a bond, right? It's, it's, it's spectacular. And I and I, I did not realize that when I went down this road. So it's, it's a really a great bond creating situation. It is a really valuable, this podcast, once it's produced, it's a valuable sales, marketing, branding asset. It's an asset and look at it as an asset and you can take that content, slice dice and do everything you possibly can with that particular product, that asset, it is all about the other.

05:35                                    It helps others, right? It is truly a helpful, beneficial marketing sales solution. It is also, you know, everybody saw, it talks about [inaudible], how do I create content? How do I, and you sit down and you adapt your computer and you start plugging away at trying to create, it's hard. Here is a platform that I can communicate, create content, slice it up, transcribe it, get it out there. I could create blogs, I can do everything from this individual podcast and I'm just, this is why I do this. It's about attention. It's about marketing, it's about sales. But more importantly branding, but very Mo, more importantly, is about the value it brings to your customers, your partners. And your prospects, they like it. It's important people like doing them. It also gains in that conversation. In this back and forth, it gains market intelligence. You truly hear from your prospects, from your customers, from internal extra, it doesn't really matter what are some of the market challenges, what are the behaviors that are taking place in the market and it also creates a platform for digital compounding.

06:59                                    Okay, here's an example one, I do a podcast and I do a podcast for X, okay? And then I will promote that podcast. They will promote that podcast and if they have customers that are on that poker podcast, they will also promote and then that customer can promote it to their prospects. See, it has a compounding effect and you leverage, you leverage as much as you possibly can out of that one single podcast, but it doesn't stop there. And I, and I'm just telling you, I just realized this. Now I get to squeeze as much content and repurpose not just from a video. I could create snippets. I can do all of this stuff from this particular podcast that highlights the individual that highlights the value you're bringing and you know what? It helps people, it helps people to do their job better. Everybody, and I mean everybody wins and that's why you need to, no matter what.

08:06                                    It could be me, it could be others, it could be internal, it could be external, I don't care, but you need to really thoroughly that the necessity to bring in podcasting into your portfolio of your sales marketing, branding, and we're going to go into great detail on why that is important because we're just going to continue to just sort of granularity, but right now you need to do it and I just highly recommend this will be out there on industrial talk.com you need to look at it today, figure it out, contact me. I don't care. I will help you in any way, shape or form. You just need to do it. Thank you very much for joining the industrial talk abroad podcast people. Be brave. Dare greatly change the world. That's what we're all about. Look forward to talking to you. Where do you know what we're going to talk about next time? We're going to be talking about the old way, the old way of communicating. So thank you very much. Look forward to seeing you on the next series of why you need to podcast.

PODCAST VIDEO:

OTHER GREAT INDUSTRIAL LEARNING SOLUTIONS:

Infor's Educational Alliance Program:  https://www.infor.com/services/education-alliance-program

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InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

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Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – My Why and Find Your Why! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Take a deep breath, step forward and include this powerful medium into your digital marketing mix! It is vital to improving your Sales and Marketing opportunities and to humanizes your Brand.

In this episode we address the “Old Way” and Digital Content “Numbness” by changing your stodgy old marketing and sales approach into a powerful and nimble platform that is ready for success in 2020 and beyond. Again, You Can Do This! Be Bold, Be Brave, Dare Greatly and Change the World! In this episode, lets be creative and step away from the mind numbing old sales and marketing strategy.

PODCAST TRANSCRIPT:

00:01                                    Hi there, Scott MacKenzie. Again, thank you very much for joining the industrial talk podcast. This is once again a series of why you need to do podcasting in 20, 20 and beyond. You know, you've got to go beyond that because it is a great platform for sales, marketing, branding of your company, and it creates tremendous amount of Goodwill. That's why you need to do it. It goes beyond all that stuff, right? Okay. So that's what this PO, this series is all about. I don't care who does it. You need to do it. Your competition is going to do it. They're going to take advantage of it. Uh, you need to do it too as well. So that either me, you, it doesn't matter. You need to bring in podcasting as a result of your, your, you know, your strategies, your, you're going forward and to the market and your strategies and it does a great job.

00:53                                    So, uh, this one, well, the last one we did was my why. If you listen to it, you understand my why and then I realize it's a lot of big aha moments in, in my, my efforts to create the podcast. And I realized that it's a powerful platform and you need to do it too. And so, but this one we're going to just sort of lay the foundation. We're going to talk a little bit about the old way, the old way. We always sort of do it and, and how man, we're just so resistant to change sometimes, but I'm here to make sure that you do change. And if you're watching it on video, we're going to do a little slide. Nothing fancy. I'm not a fancy pants when it comes to slides. I just, I use it just because, well one, it, it keeps my thought process going and then two, it helps you sort of put it into, uh, some sort of words.

01:38                                    So we're going to be talking about the old way one. Okay. So the old way, and this is how I learned my lesson. Unfortunately I went down the road of print, right? That's, that's old school. That is just, that doesn't exist today. I'm telling you right now, I can't tell you. I read a book, I read, I'll read books and um, I might look at some, uh, um, uh, magazines that are really interesting to me, but do I ever really look at the advertising? Do I really have time looking at billboards? Do I have time to do the old school, um, old school type of, uh, sort of consumption of this type of information? And, and I'm telling you I don't, and I know you don't. So the reality is, is that the effectiveness of gaining the attention that you want and people saying, hell, Ryan, man, that's a great company.

02:29                                    I saw the billboard and I think they're just wonderful. No, uh, it, it doesn't work that way anymore. People's attention are very, very quick. Which then leads me to the next, um, bullet here in this particular slide. I think there's a, there's a high level of digital numbness, digital content, numbness. Now what do I mean by that? Okay. I go out on LinkedIn, right? And you've got to try to stay it out on, on LinkedIn some way, shape, form. People are posting, you know, they're just going out there. We, they, they might have just fantastic, wonderful, absolutely stellar content, right? It, it just might be the best thing. But you know what, I notice stock photos and you know it, you know, it's bad when I come across a same stock photo that some big company is using and I see it and I can use it myself.

03:21                                    All I have to do is slap my logo on it. Stock photos. So as I, and I know I'm not the only one out there, I'll just sit there and I'll grow. It might be the best life changing content for me. And yet either the copy's not jumping out at me or whatever might be, it's, it's not resonating. So I just go by, I just go by, I just keep scrolling and scrolling until something catches my attention. And you know, when I find out it's the same look everything when I'm just scrolling on by, it's the same look, we are all sort of this lemming type of thing. And we just saying, all right, all right, this is the way we need to do it. And it's like Joe blow did it and he put this picture. I'm going to do something that's similar and I'm going to say it's, we all start marching in the same direction.

04:10                                    But what's great about a digital content creation is the fact that you could be creative because nobody's going to die, but you could be creative. Your objective is to create that awareness. Your objective is to create that attention. Right? Today we've got such a high level of numbness that we just, you're not, your message is not getting out and that is old way. We just get stuck in the same way. And I think right now, as opposed to in the past, I think right now there is this greater knowledge. People understand the necessity to have a digital presence. It just happens. But I believe now it's becoming far more commoditized. And so what that means is that I post, I post content, the content I post, it looks like this and it doesn't change. It doesn't, it doesn't evolve. It's the same thing. And we all have that great knowledge about what's good, what's bad, what's whatever.

05:11                                    But it is so commoditized and so it's just as just the realities of it. Okay. So I'm going to venture into blogging, right? Somebody set out there, you've got a blog, you got to write this stuff down, you got to create that thing. You know what the biggest problem is with blog sometimes. So the fact that I know I'm not going to read it, that it is a reading platform. And so I've gotta be sitting someplace, I've got to be reading it. It couldn't be, once again, the greatest and most insightful information known to man, but I got to sit down and it could be tedious and I don't have the time. Right? And so blogging, you've got to figure out the old ways. Like, okay, I created a blog and put a co, I put some graphic on it and boom, I've posted it out there and everything's just wonderful.

05:55                                    It's not it. Scroll by, scroll by, scroll by, I'm numb. And the next one that has always sort of, uh, uh, uh, sticks in my crawl is webinars. Okay, so here we go. Once again, I'm going to do a Bret webinar. What's the webinar going to be on? Well, we're going to be doing, you know, X, Y, Z. Well, fantastic. It is the same format, the same approach to where nobody, and I mean nobody, maybe some, maybe some, I'm not saying everybody, but a lot of people just numb. I'm numb to them. I'm on the webinar and we're talking about whatever, and it's the same thing. Talk to me about it. And sometimes it's so deep that you just numb. We've got to think once again how to change that and how to revitalize. Webinars are powerful. Blogs are powerful, but they're only so powerful if the message gets out and the people start consuming it, right?

06:54                                    That is the reality. If the tree falls in the forest doesn't make a sound type deal. Okay? Now onto digital posting. Somebody we've all heard we got to, as a company, as a individual, we've got to post, we got to post stuff. But you understand what that means. We just post once again, gets down to that numbness. So whatever our message is, whatever spectacular insights we can bring to our network, our community is lost because everybody is just numb. And so how many times does his happen? Hey, have you read my blog? No, it happens all the time. Well, a great blog and you just gotta, you gotta almost sell it right now for somebody to read it. So keep those things in mind. What I do and what we will talk about is how do you incorporate podcasting to revitalize your, your digital, your, your marketing, your sales strategy.

07:54                                    So case of point in this is just a little teaser. So what about, uh, let's say blog. You post a blog, great stuff, boom, it's out there, bam. And then it dies because nobody else knows what to do with it. It's a blog. It's out there. I posted it. Identity. Now I'm going on to the next thing. How about putting that blog and do blog casting? That's a thought. Then all of a sudden you revitalize it. You bring a level of humanness to that blog, right? Personality. You slap it on a video. Now they can see your shiny face. Boom. You've just transformed your blog. Got the message out there consuming. They're saying, man, you're a thought leader. That's what we're talking about. You gotta get away from the old way of thinking and recognize that why you need to do podcast. It transforms that old way of thinking because I'm telling you right now, I'm not saying that your, your content is not that good. I'm saying that people are not, you know, receiving the benefits of it. Okay? Old way. We did a little why today. We talked a little bit about the old way. You got to change that up. Now we're going to start diving deep. Thank you very much. People will be brave. Dare greatly. That's what you're all about. We're changing the world. You're changing the world. Thank you very much for joining the industrial talk podcast, and we're going to be right back with another great subject.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

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Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – The Old Way appeared first on Industrial Talk.

IIC Voice Podcast interviews Sheila Ronning, CEO and Founder of Women In The Boardroom. In her interview, Sheila talks about providing senior-level executive women with tools, knowledge and connections for corporate board services. Sheila and her team discusses powerful, tactical solutions for your professional success. Get the answers to your executive career questions along with Sheila's unique insight on where it's all headed on this IIC Voice Podcast interview!

You can find out more about Sheila and connect with her at the links below. Finally, get your exclusive free access to the Industrial Academy and webinar access to “Building a Better Industrial Sales and Marketing Platform for Greater Success in 2020”. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SHEILA RONNING CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/sheilaronning/

Women In The Boardroom Website: https://womenintheboardroom.com/

IIC Company Website https://www.iiconsortium.org/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude The Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Ms. Sheila Ronning talks about providing career solutions for Sr. Level Women Executives. appeared first on Industrial Talk.

To Innovate You Must Be Free To Fail!

Failure is part of moving forward, it's part of Innovation. Industry changes the world through Innovation and work. In this episode of Industrial Talk we talk about the 90/10 rule and the need to freely Fail.

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Bliss Drive: https://www.blissdrive.com/

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Reliability Web: https://reliabilityweb.com/

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Safeopedia: https://www.safeopedia.com/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

PODCAST TRANSCRIPT:

[00:01]                                    The industrial talk podcast GO-BIG in just six minutes a day. Building a legacy of success in a rapidly changing industrial market. [inaudible] right. Welcome to the industrial talk podcast. My name is Scott MacKenzie. I am so glad that you were here. You would dust real pro you industrial business. We're going to be talking about overcoming failure. So let's get going. We're changing the world out there and that's what you're doing.

[00:27]                                    And to change the world, you have to Innovate and to innovate, you fail. You have to fail or you won't be able to innovate. That's just the, the whole thing about it. We're going to talk about the ranges of failure and what's important and why you as an industrial pro, as an industrial company are so valuable to the betterment of this world and people. So, and it comes through failing and overcoming that failure and keep on going, you know, talking about grit. So anyway, before we get going, we've got to talk a little bit about and quick about that Industrial Toolbox, that is Active Campaign. That's your CRM. You need it. Bomb Bomb that brings out the human side of your emails to your customers and prospects. That's important. Great tool by the way. And then we're talking Social Jukebox and that is an automated solution for you to keep in front of your customers and your prospects.

[01:20]                                    I introduced a company called Bliss Drive, B L I S S drive gotta be about SEO and getting noticed out there because if you're not on the first page of the search results, forget it. You're losing business, you're losing money, great investment there. And then finally, Feedly, which I'm going to go into a little bit more detailed at subsequent podcast, but that's a powerful tool and it, it allows you to continue to keep contact with your customers and prospects with valuable content. So those are yet, and of course we're about education. Once again, it does Industrial Academy and the Industrial Dojo is where you'll find all of this stuff for you, the pro to be the best you can possibly be in the industrial world. Okay, we're going to talk a little bit about overcoming failure now. It's going to happen if you're going to, and, and one of the problems that we have within let's just say the industrial world is that we don't like failing.

[02:18]                                    We don't like that feeling of failure. We don't like to experience failure and, and it can come into many, many sort of areas of, of our day to day life. But the, the bottom line is that if you're going to innovate, which the industry industrial market does well, is innovate, you're going to have to push that envelope and that pushing the envelope is going to require failure. Now we're not talking about, um, the, the range of failures which I've put down here. It's like an intentional decision not to do something, uh, and, and harming the company. That's a failure that you like. No, you don't do that. It's proceduralize or it's got, it's got a process or whatever might be there is, there are individuals out there that will intentionally try to go around that. And that is not the type of failure we're talking about.

[03:11]                                    And we're not talking about the failure of, of, okay, the process, the procedures are out there. But you've got that lack of ability. That's just a training issue. That is a training challenge, which is very important and it must happen. You must train to avoid those type of failures. And that's the ability failure. I don't have enough bill, uh, ability to be able to do it. And so I fail because I just don't understand. And then there's the failure of a complex process, too complex for anybody to truly succeed at because it's just too many steps, too many if Ann's, and those are the type of failures that we can, we can resolve by cleaning and streamlining processes and helping people succeed by following the process that is clearly laid out. Know what I'm talking about, our failures that are associated with testing, hypothesizing, um, exploring.

[04:20]                                    Those are the types of failures that have to happen within your business. So I look at it this way. You've got a business and you'll say, okay, but 90%, 90% of your business is predictable. Proceduralized, uh, has defined processes, 90%, and it goes working day in and day out outside of the fact that there might be some deviant qualities. Uh, or people who are trying to go around it don't. So 90%, I look at it, 90% of your business is pretty sound and it has grown and evolved over time and saying, do this, don't do that. We act this way. We don't act that way and so on and so forth. And that's how we behave as a business. That is our culture. I'm talking about that 10%, that 10% that you've got to incorporate it in your business. Because once again, you've got to fail to innovate and we got to overcome failure.

[05:25]                                    And if, uh, if you overcome it in a says, okay, here's 90%, 90%, we're going to continue to do the business the way we always have and deal with challenges the way we always dealt with it. But I'm talking about freeing up 10% of our business, 10% to truly look at other opportunities. Look at other areas that can create value. Look at new technology, look at solutions that expand your business. And by doing that, you will, uh, you will fail. But once again, failure's not a bad word. Failure in the, in the area of, of hypothesizing of what it might look like or, or exploring the opportunities. It's not a big deal cost wise. I mean you're not hurting anybody. So what I'm getting at is that 90% of your business is good. You need a car about 10% to truly explore. Successful businesses do that on a regular basis and there is special, especially today you industrial company out there, you industrial pro, there is tremendous change taking place right now and the speed of which it's taking place is blistering.

[06:54]                                    Be involved. You need to understand, and that's why I'm so passionate about digital marketing, digital sales, digital branding, it's because it is a powerful platform to be able to help you, your company, to be able to expand and grow and change the world through your innovation. You guys are special up there. Don't ever forget that. Have a wonderful day. Thank you again for joining the industrial talk podcast. We will be back tomorrow and we're going to continue on this industrial leadership road because we've got so much to do. You guys have to continue changing the world. So thank you very much for joining the industrial talk podcast. I will talk to you tomorrow.

RELATED PODCASTS:

Industrial Leadership: Discipline, Grit, Never Give Up!

Industrial Leadership: Learning From Elite Athletes

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No Frills Industrial Coaching or Mentoring

As Elite Industrial Professionals or Companies you need a Coach/Mentor. Not someone that strokes your ego or makes you feel warm and fuzzy, that is a waste of time and money! You need someone that is painfully honest and shines a spotlight on areas that need improving to take you and your company to the next level. That is a valuable return on your time and money…

YOUR INDUSTRIAL DIGITAL TOOLBOX:

Bliss Drive: https://www.blissdrive.com/

Feedly: https://feedly.com

Active Campaign: https://www.activecampaign.com/

BombBomb: https://bombbomb.com/

Social Jukebox: https://www.socialjukebox.com/

Podcast Transcript:

[00:01]                                    The industrial talk podcast go big in just six minutes a day. Building a legacy of success in a rapidly changing industrial market. Right. Welcome to the industrial talk podcast. My name is Scott MacKenzie. I am so glad and honored that you are here and joining the Industrial Talk podcast. So let's get going. We're going to talk about no frills

[00:21]                                    coaching or mentoring. We've been talking over the past few weeks about that elite industrial athlete. We've been using the elite athlete as an example and uh, and what it takes for that elite athlete to Xcel. Right? It's important. There's a, there's a lot of things that we have discussed, but before we go down that road, I want to make sure you that you are aware of the industrial toolkit. We've been talking aloud about that too. You need this industrial toolkit starts with Active Campaign that’s your CRM goes into your Bomb Bomb shown that human side from a, from an email perspective, we discussed Bliss Drive. That's B L I s s drive, which is an organization that is really focused on your search engine optimization. It's vitally important for you as an industrial company to understand search engine optimization or SEO, and that's Bliss. Drive, B, L, I, S. S. And then we're going to throw in there one more tool, and that is Feedly, F, E, E, D, L, Y.

[01:33]                                    And that is sort of the, the, it's just a congregation of information that is specific to anything out there and you can hone in on that information. We're going to talk about that in later podcasts. And then of course, we're all about education. Industrial Academy as well as the Industrial Dojo, all focused 100% on you, the industrial professional, you, the industrial company, and your success. So anyway, this is where we're at. We're going to talk about no frills, but before we go down that road, we talked about grit. You need grit in a, an elite athlete just continues to push, push, push, push, push, never gives up, never surrenders process, very structured, organized, what they do. Same thing exists for you as an elite industrial professional. Then you have that intense focus. You're not flying all over the place. You're not just looking at all those shiny objects, which is very easy.

[02:28]                                    I'm telling you right now, it's easy. I, I am the biggest culprit of that. We're going to now venture into a no-frills coaching situation. Now, if anybody, if you know me out there and many do, uh, I, I, I'm not huggy, feely, fluffy. I, I'm not intentionally going to hurt your feelings, but I'm going to tell you the truth and we're going to get going. And that's what you're looking for. You're looking for a coach that gets right into it. No frills, no. You know, I mean, it's just, it's about you, your success, your elite status. And that coach is there to tell you the truth. So I'm looking out on forbes.com and there's an article out there and there are components of a good coach. So I want to read them out. It helps you to see yourself more clearly. Demand that. So if I'm an elite industrial athlete, I want to see myself more clearly to see others more clearly.

[03:35]                                    I want to see my competition. I want to see who I'm racing against and I want to see them in clarity and then I'm going to learn new ways to respond. So the market itself, your coach, your mentor needs to look at that market, have that big vision market view, and be able to say, okay, we're going to go down this road, we're going to do this, we're going to pivot here, we're going to do whatever and, and, and demand that and no fluff, once again, no fluff, that they're going to learn new ways to respond. Leverage your existing, you have strengths and weakness. So we're going to leverage your existing strengths, right? And we're going to exploit those, for lack of a better term, to benefit you. Your coach has got to do that and push you down that road. Build more productive relationships, okay?

[04:28]                                    You need that as an elite industrial athlete professional. You need to develop productive relationships. It is so important. And your coach, your mentor is dialed in on making that happen and then a six, achieve what you want, right? Because that's really what the coach is all about. A mentor. I want to win the race. If I'm an elite athlete and I'm putting out the grit and I'm following the process, I've got this intense focus and I want that coach to be painfully and I mean painfully honest in everything that I do and direct my steps. That's what a coach is all about. And I'm not gonna sit here and, and be fluffy. I like to work hard and play hard and, and I expect anybody coaching me, mentoring me, get to it, cut right to the chase, one of my weekend. What do I need to improve?

[05:32]                                    Where do I need to go? How do I, you know, whatever those components are those six components out on for now, I'll have that and linked out in my, uh, on my website at industrialtalk.com on this particular podcast. So that's what I challenge you. If you need a coach, you're an elite athlete, you need a coach, and that coach has got to be no frills, no fluff, no rough, all of that stuff, or it's not going to be worth your time. It's not going to be worth your effort. It's not going to be worth your energy. That man, six minutes, get the pup baby. No prob coaching, no broke. You're an elite industrial professional and you require, you've got grit, you've got the process down, you've got intense focus and now you got a coach or a mentor that is no frills gel in it. Like it is being real. Have a wonderful day. Thank you very much. And if you're looking at me out on the video right there, I got a nice little world would graphics out there. So it's pretty cool looking. I kinda like it wore me out, but nonetheless, there it is. Thank you very much for joining the industrial talk top podcast. I appreciate it. Be Safe. And we will talk later.

Related Podcasts:

Industrial Leadership: Intense Focus

Industrial Leadership: Discipline, Grit, Never Give Up!

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As Elite Industrial Professionals we must have Intense Focus on the task at hand. To excel, we must be Intensely Focused on the tasks that move us and the company forward. As a guilty party, many of us are distracted by email inbound noise and shiny objects. Professionals with Intense Focus are disciplined to avoid distractions and with laser beam precision accomplish the vital tasks for Success.

Podcast Transcript:

[00:01]                                    The industrial talk podcast GO-BIG in just six minutes a day. Building a legacy of success in a rapidly changing industrial market. Alright, welcome to the industrial talk podcast. We are rapidly changing. This market is just at a blistering pace. There are tools and techniques out there that you can leverage today. It'd be a success. Leave that legacy because this platform is 100% dedicated to you at your success. So let's get going. I'm having a great day. It's a beautiful day out out

[00:29]                                    there. Love this weather. I hope you are having one as well. Okay. I've been hammering on the industrial toolbox. This is a must. You've got your Active Campaigns, CRM, you've got to use that tool. You've got BombBomb that is bringing out the human element within your communications on your emails. You've got Social Jukebox that leverages technology so that you can do more on a daily basis specifically to your digital platforms. And then I've got a new one, which is very cool. Bliss drive, bliss drive. So I interviewed a gentleman by the name of Richard Fong. He's CEO of Bliss Drive and uh, they're all focused on SEO and optimization of your website, putting you at the top. There was some great stats. So that podcast is coming out probably in a couple of weeks. And, uh, I just need for you to go out to bliss drive, find out more because boy, they know what they're talking about.

[01:27]                                    And then we're all about education here on this particular platform, the industrial talk platform. And once again, go to the Industrial Dojo, right? Go to the Industrial Talk, find a course out there, fantastic stuff. The, and then, uh, in the Industrial Academy, same thing, of course is out there. Great stuff because we're all dedicated to you, your success, your industrial success because you professional industrial professional or changing the world through innovation and your drive. Okay, now on to the topic, we're going to talk a little bit about intense focus, intense focus. Now we've been sort of using the analogy, the analogy of a, uh, an Elite Athlete. And so we talked about grit in our past podcasts and what that means, that drive that, that persistent, that Grit, right? And then we talked about Process, Process, Process and what that means, where they're very structured, they know exactly what's going on.

[02:25]                                    You have to have that same sort of mindset of developing those processes and we're going to go into in tents focus. That is the clear focus on results and outcomes. You know as well as I do, you get this, this flood of email noise and instead of focusing on what is valuable to your bottom line, we sit there and we get distracted by the emails or the internal politics or whatever it might be. There's a great article out there on Biz Journal and it talks specifically about Intense Focus but multiple components associated with being an entrepreneur. But one thing that stands out that we've always got to start out here. You know Tom and you know the Thomas Edison story, that's 10,000 attempts to invent a light bulb, 10,000 attempts. Now talk about grit, talk about following a process and talk about that intense focus. 10,000 attempts to invent a light bulb and then of course Steve jobs and his drive to perfect the Macintosh second to none.

[03:33]                                    And then finally, Bill Gates never ever took a vacation. That's bizarre. But nonetheless, that talks about intense focus because what they really truly want is that they take whatever their, their vision, their, their purpose and just continue to focus intensely on those points. They do not get distracted. Many of them go away and they become sort of recluse because of the noise that exists today in it. Just daily lives in a recognize the necessity to focus on those key components for success and that deliverable of whatever that that product might be or that solution or that service. I know for me personally, I get distracted. I get distracted easily because being in this whole digital world and being able to look at what goes on and it's, it's like a Cornucopia, I can say Cornucopia, I can't spell it. Cornucopia of opportunities and solutions that, that are there that are there to truly leverage solutions.

[04:48]                                    But here's the problem. Some are better, some are not. I have to look at the, the ones that are not so good versus the ones that are good. And then I have to figure out, and then I find myself constantly being manipulated by little shiny objects. But for me personally, and for you, I'm willing to do that. But it does provide a lot of distraction because instead of doing a thousand things poorly, which many of us do, and our lives are like that, why don't we just intensely focus on five to seven deliverables that automatically or, or we'll build that bottom line that is that undying desire for clear results and outcomes. I like that. And I, and, and it, it takes a lot of work. And when I say it takes a lot of work because if you're in an environment that is high energy, which many of you and in an environment that is try to grow and trying to move and trying to impact the world, there is a greater likelihood of really getting distracted. Right? And the reality is we just can't do that. We've got to really drive and drive big into,

[06:19]                                    yeah. You know, intense focus, intense focus, challenge you today to think about five to seven things that you can focus on that really, truly impact the bottom line. Do not waver from it. You want that clear result. You want that outcome to find that Be that individual within your organization that is driving to those results. Thank you very much for joining the industrial talk podcast. We're going to continue down this elite athlete because you're an elite industrial professional, and this platform is for you. And boy, do I want to be able to work with you and communicate with you. And you know, I'm just excited that I get to be a part of it. So thank you very much. Have a wonderful day. Be Safe as always, and we'll talk again.

Related Podcasts:

Industrial Leadership: Learning From Elite Athletes

Related Blog:

Successful Are The Sacrificial – They Develop Perseverance

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Sometime there will be Customer's or Prospect's that will Get Angry with you. They could be having a bad day or you said something that didn't sit well with your Customer. Fear not, you are in good company so keep in mind these 5 points: 1. Don't be an A-Hole. 2. Don't let fear control you. 3. Don't Pull Punches. 4. Your family and Company Depend on You and 5. People will get mad.

Podcast Transcript:

[00:01]                                    The industrial talk podcast GO-BIG in just six minutes a day. Building a legacy of success in a rapidly changing industrial market. All right, welcome to the industry. We'll talk podcast. My name is Scott Mackenzie. Thank you very much for joining. Let's get right to it,

[00:19]                                    right. I am passionate about you and your success. 100% of the information that we provide here is definitely dedicated to you and your success in your legacy. So, uh, we're gonna be talking a little bit about uh, uh, right here getting angry and what does that mean? Um, before I get going, I want to make sure that you understand there are a couple of great resources for you and your industrial profession that's out on IndustrialTalk.com and that is the Industrial Academy where we provide the programs and courses that are specifically to you, the industrial professional and making you better trying to do the best we can for you. And then of course the Industrial Dojo that's DOJO, and that is also dedicated to you. And that's where you'll find all of these podcasts as well. So that's the Industrial Academy. And the Industrial Dojo. All right, Getting Angry.

[01:12]                                    Now I've had a number of conversations with individuals that are concerned about, uh, their customers or their prospects getting angry with them in their efforts to try to sell. Now what we've done is we've created in the past, the past podcasts, all of the, the sort of the, the internal, the head, all of that stuff is real important. And if you listen to it, it's all good and, and I'm not going to go through it right now. However, even when you do that, some people would just get mad, they'll just get upset with whatever it might be. My number one, number one rule when that happens, because it will happen, my number one rule when that happens is that you just can't be an a hole. Pardon my language. But that's a, I'm not going to go down the road of what that means, but you know what it means.

[02:08]                                    You just can't do that. That's the number one rule no matter what, no matter what, because they're going to get mad. So the, the, the reality is there's always going to be people that they get mad at a Gandhi, they would get mad at mother Theresa. So don't think that you're going to avoid people getting mad at you. You're just trying one, trying to make a living, trying to provide for your family and being successful within your, whatever your career path. And if they get angry and upset, this is, this is about your mind. If they get angry and upset with your efforts to try to earn a living and try provide for your family and they get upset, then it's, it's, as long as you don't violate the original be mean or angry or curt or whatever it might be, all under a hole, then you're still fine.

[03:16]                                    And that's important because do you truly, do you truly want to work with individuals that don't respect, that, uh, need to be able to provide for your family, provide for your company, provide for whatever you're looking for in your career path, and you're doing everything you can because you're not being mean. You're just doing what you're supposed to do. So it's not a bad deal. And, and you can't, you can't, you can't pull your punches. You can't just say, oh my gosh, this individual is getting a little edgy with me, so I'm going to pull back. You can't, you have to feel confident in knowing that what you're doing, what, what your focus is, is to provide a solution to your customers problem. And you have that in your heart and in your mind there was no necessity. And to pull your punches because you're not mean because you don't, you're not going to violate that rule.

[04:15]                                    That's real important. Okay? So once again, don't be mean, right? Number one, don't be mean. Number two, do not pull your punches because you're concerned that you might hurt their feelings. Number three, you can't pull your punches. And if people are upset with you trying to make a living, then don't do. You don't have to do. There's plenty of opportunities, plenty of businesses that need your solutions, your services get your mind right and remember, just remember if they once again get mad at you, you're in great company because they've probably get mad at Mother Teresa or Gandhi or anybody out there that that really has tried to change the world. And that's what you guys are all about because industry, industry are innovators, but industry are people. So people are innovators. Make sense? Cause that's what's real important. Now there are some other resources out there that I think you need to be aware of and I think that they will be absolutely a wonderful resource.

[05:29]                                    Okay. One we, you've heard me talk about ActiveCampaign, you really need to look into ActiveCampaign, great CRM super when it comes to digital marketing because that's what we're talking about. We're talking about industrial sales, industrial marketing, industrial branding and that is a great tool. That's active campaign. The other one is BombBomb, Bomb, B, B, O, m B. And that is a fantastic tool that you can deploy and interact with your customer or even a your prospect. And it is a video he marketing platform. Fantastic tool. So those are two to external resources that I think you need to be completely aware of. Okay, so what's, what's one, once again, people are going to get angry with you, right? They got angry with Mother Teresa,

[06:31]                                    but it doesn't matter because you're not going to be a mean person. You're not going to be mad at them. Let them get angry because you're trying to earn a living. You're trying to earn your way in life. You're trying to provide for your family. Get that mind right. Do not pull your punches because you're valuable. You're services are valuable. They can solve problems. So nonetheless, you're going to get angry, but you don't care because you got your mind right and you're providing a great service. Thank you very much again for joining the industrial talk podcast, and we'll be back tomorrow and we're going to continue to drop these value bonds. Have a wonderful day. And always you say.

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Be magnetic to Industrial Prospects by being candid about your Passion and Values. Align your Passions and Values with your ideal Industrial Customer. Prospects that value your Passion and are aligned with your Business Vision are more likely to engage in future opportunities.

Podcast Transcript:

[00:01]                                    The industrial talk podcast GO-BIG in just six minutes a day. Building a legacy of success in a rapidly changing industrial market. Well, hi there, and I hope you're doing well. My name is Scott MacKenzie and walk to the industrial talk podcast. Let's get the show on the road. I hope you're having a great day. [inaudible] it's nice and cool and dry out there

[00:21]                                    once in Louisiana. Oh my goodness. I don't want somebody to come because boy it gets really good, swollen, hot and steamy up there. So anyway, we only have six minutes, so let's get going. Last uh, well it was episode 28 go big 28. We talked about really what is your customer's passion? What is their wants? What is their fears? What are their, what are they stand for? What do they stand against? What are they just sort of repel against? And having that meaningful conversation with your customer is vital. I don't care what you think it has to happen because you've got a specific offer that you want to make. And if it doesn't align with the wants and the fears and all of the stuff that you have in that conversation, then it's going to be quite a mismatch and it's going to be a difficult sell.

[01:15]                                    So what we're gonna do here today is how do you line that up in, in this episode 29 I'm going to talk about matching, matching your customer's passion if it's even possible. And I'm going to use me as an example. So whenever I have that conversation with customers who are entering into my industrial digital marketing program, it, it's, it's very candid. It's very, it's, it's very enlightening. So when I have the conversation back, I express I want to be as candid and as open as I possibly can. And so one of the things that everybody has to understand is one, this platform, my services are 100% dedicated to your success period. No, if, ands, or buts period. Dedicated to your success. It. Because if, if it's not, if I fail, if I don't match up with your expectations, then you don't win. I don't win.

[02:21]                                    But if you win, I win. So it's very important that you have that, that upfront and that's, that is my driver. I want you to be successful and I'm going to do everything I possibly can within my capabilities to be able to do that for you. It straight out, if that's not aligned with your, your wants and desires and all that, then it's a not a good fit. The second thing is, I'm very candid. Um, the reason for that is I, I, I, me personally hate wasting time. I just want to cut to the chase. It might seem to repel [inaudible] and attract some, but the reality is it, I do not enjoy wasting time and I know a lot of people do and they might want to Chit Chat and that's my fault. That's my flaw. I want to get right to the, you know, right to the point.

[03:16]                                    What does it mean? And that means I'm very candid because I want to compress the time as much as I possibly can. So if I'm dedicated to you and your success in everything that I do, then I have to be respectful of your time because I hate wasting time. And then I have to be as candid as I possibly can because I can't just, I can't just sort of nebulously sort of move around. So, so I'm, I'm very focused on that. And then the third thing is I don't have fluff. I don't want to have fluff. What, why do we have to have fluff? It communicates or it breaks down it, it creates confusion. So I don't do that and I work very hard all the time. And I'm not saying that just because, you know, I appreciate people who work very hard. And then I am always, I just, this is not a get quick rich type stuff.

[04:13]                                    It requires a lot of work. And if you win, I win. And if you know, and, and I, and I put myself in your shoes, those are my drivers, those are what I'm for and what I'm against. Those are what I always drive to. And now I can have that conversation, that very frank, candid conversation, which you have to have with your customer to see if there is a good fit. Because if there is a good fit that really addresses there, you know what they're for, what they're against and, and, and you got some similar values, then the ability to be able to provide services and solutions are much greater and better. It makes complete sense. So I'm always saying, okay, what do you about customer? And then I try to truly align who I am with my customer. Now if there's not a fit, if there's not a sort of that, that alignment that happens, that match, then there's no path forward.

[05:19]                                    I, I, I've had customers that we just didn't click and, and I know that you have had customers that just didn't click different values, whatever it might be. It's not a, it's not a positive or negative, it just, it just didn't click and remember how difficult that business was. Do you remember how, you know they were always constantly and you, you generate and you waste a lot of energy trying to help and work. And you want similarities, you want to match. That's the bottom line. So my challenge to you today is have that candid conversation that was in episode 28 figure it out, have that conversation with your customer and then come back and figure out how to align and how to match with your customer's passion. Because once you do that, and when we start talking about when we've talked about know, like and trust, you start building, you start building that. No in that like that trust that, that similarity, that caring, that friendship. It's important. I'm just telling you right now it's important and I think you can do it because I can. I'm very impatient. You talked about wife, I'm very, and I'm very intense too. So anyway, those are my qualities. Do they align with

[06:33]                                    customers? Yes. Do you want to align with your customers in the values that you have? Absolutely. Because it's about you building out that market, creating new business, all of that fun stuff. But you've got to do that from that perspective. Makes Sense. All right. Looks like 30 is going to be coming tomorrow. We're going to continue to build on this platform and a, I hope you're doing great. I certainly am, and I'm so glad that you're here and I'm honored. So thank you very much. Be Safe and thank you for joining the industrial talk podcast.

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With the realities of a “Silver Tsunami” and constant Workforce Churn, are you confident that you have the right people in place to get the job? Are you able to capture that knowledge before it walks out the door? Steve Trautman with the Steve Trautman Company is a Talent Risk Management and Knowledge Transfer Expert. In this interview, Steve dives deep into solutions on retaining knowledge and minimizing your resources risks. Find out more about Steve at:

Website:  https://stevetrautman.com/

Personal LinkedIn:  https://www.linkedin.com/in/stevetrautman/

Company LinkedIn:  https://www.linkedin.com/company/the-steve-trautman-company/

Twitter:  https://twitter.com/SteveTrautman

Referenced Affiliations:

Reliability Web:  https://reliabilityweb.com/

Industrial Academy:  https://industrialtalk.com/industrial-academy/

Industrial Talk YouTube Channel of Interview:

The post EP 061: Are You Taking Big Risks with Your Resources? Listen to Steve Trautman hits the nail on its head with solutions. appeared first on The Industrial Talk Podcast with Scott MacKenzie.

The post EP 061: Are You Taking Big Risks with Your Resources? Listen to Steve Trautman hits the nail on its head with solutions. appeared first on Industrial Talk.