Industrial Talk is onsite at MD&M West and talking to Marian Schneider, Applications Engineer at Planar Motor about “Innovative, Smart conveying systems”.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MARIAN SCHNEIDER'S CONTACT INFORMATION:

Personal LinkedIn:  https://www.linkedin.com/in/marianlschneider/

Company LinkedIn: https://www.linkedin.com/company/planar-motor/

Company Website: https://www.planarmotor.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Marian Schneider with Planar Motor appeared first on Industrial Talk.

Industrial Talk is onsite at Accruent Insights and talking to Brooke Huling, Chief Product Officer at Accruent about “Developing a strategic North Star for your technology”.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BROOKE HULING'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/brooke-huling-0871028/

Company LinkedIn: https://www.linkedin.com/company/accruent/

Company Website: https://www.accruent.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Brooke Huling with Accruent appeared first on Industrial Talk.

Industrial Talk is onsite at IoT Solutions World Congress and talking to Yasmin Cofan, Marketing Specialist at PAL Robotics about “How robotics are deployed to improve efficiency and address the mundane”.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

YASMIN COFAN'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/yasmin-cofan-81089620a/

Company LinkedIn: https://www.linkedin.com/company/pal-robotics/

Company Website: https://pal-robotics.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Yasmin Cofan with PAL Robotics appeared first on Industrial Talk.

Industrial Talk is onsite at Accruent Insights and talking to Marvin Clark, CIO at Accruent about “Customer centric innovation to solve today’s industrial challenges”.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MARVIN CLARK'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/marvinjclark/

Company LinkedIn: https://www.linkedin.com/company/accruent/

Company Website: https://www.accruent.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Marvin Clark with Accruent appeared first on Industrial Talk.

Industrial Talk is onsite at DistribuTECH and talking to Sabine Erlinghagen, CEO of Siemens Grid Solutions about “The dynamic and ever changing world of managing power”.  Here are some of the key takeaways from our conversation:

Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SABINE ERLINGHAGEN'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/serlinghagen/

Company LinkedIn: https://www.linkedin.com/company/siemens/

Company Website: https://www.siemens.com/global/en.html

PODCAST VIDEO:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Palo Alto Networks: https://www.paloaltonetworks.com/ot-security-tco

Palo Alto Networks Report HERE.

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Sabine Erlinghagen with Siemens Grid Software appeared first on Industrial Talk.

On this episode of Industrial Talk, we're onsite at Accruent Insights and chatting with Richard Leurig, CPTO with Accruent about people, innovation and emerging technology is at the heart of driving success.  Here are the key takeaways:

Also, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

RICHARD LEURIG'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/rkleurig/

Company LinkedIn: https://www.linkedin.com/company/accruent/

Company Website: https://www.accruent.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Richard Leurig with Accruent appeared first on Industrial Talk.

The key points from our conversation:

• There is a lot of change happening in the industrial business sector, including labor challenges and the adoption of new technologies.
• Manufacturers need to address the perception that working in manufacturing is dirty and low-paying. They should also focus on the benefits of working in manufacturing, such as good benefits and opportunities for learning.
• Manufacturers are increasingly adopting new technologies, such as AI and analytics. However, they need to be careful not to implement new technologies during periods of high demand, as this can lead to disruptions.
• Small and mid-sized manufacturers need to be careful about who they trust to help them with their technology needs. They need to find a partner who can help them implement new technologies without causing downtime or disruptions.

Here are some additional points that were made in the conversation:

• The pandemic has highlighted the need for manufacturers to be more resilient and adaptable.
• The supply chain crisis has also shown the importance of having strong relationships with suppliers.
• Manufacturers need to focus on sustainability and reducing their environmental impact.

Overall, the conversation highlighted the need for manufacturers to be proactive and embrace change. By doing so, they can stay ahead of the competition and ensure their long-term success.

Here are some of the key terms that were used in the conversation:

• Labor challenges: The difficulty in finding and retaining qualified workers.
• New technologies: Technologies such as AI, analytics, and the Internet of Things (IoT).
• Resiliency: The ability to withstand and recover from shocks and disruptions.
• Adaptability: The ability to change and adjust to new circumstances.
• Sustainability: The ability to meet the needs of the present without compromising the ability of future generations to meet their own needs.
• Environmental impact: The effect that an activity or process has on the environment.

Also, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

ANNA WELL'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/anna-wells-940a3b6/

Company Website: https://www.ien.com/

MORE VALUABLE INDUSTRIAL RESOURCES:

Past Videos:

• https://www.inddist.com/video/video/22863467/5-minutes-with-id-associate-director-of-the-master-of-industrial-distribution-bharani-nagarathnam-phd
• https://www.manufacturing.net/video/video/22860533/mercedes-latest-subscription-lets-drivers-pay-to-go-faster
• https://www.manufacturing.net/video/video/22657798/5-minutes-with-mnet-nathan-cheng-epson

Past Blogs:

• https://www.inddist.com/operations/article/22864497/distributors-draw-their-own-path
• https://www.inddist.com/business-technology/article/22862483/qa-how-to-turn-your-warehouse-into-a-vending-machine
• https://www.ien.com/operations/article/22862080/word-on-the-street
• https://www.ien.com/operations/blog/22766847/what-makes-a-manufacturing-thought-leader
• https://www.ien.com/operations/article/22657751/in-defense-of-paper-and-everything-that-replaced-it

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Anna Wells with IEN appeared first on Industrial Talk.

Here's a summary of the Industrial Talk's conversation between Milan Kocic and Scott MacKenzie:

• Milan Kocic is the head of the Sixth Sense program at Hexagon.
• The Sixth Sense program is designed to help startups in the advanced manufacturing space connect with Hexagon and its customers.
• The program provides startups with access to Hexagon's resources, including its technology, expertise, and customer base.
• The program also helps startups to hone their pitches and develop their business plans.
• The Sixth Sense program has been running for two years, and it has helped several startups to achieve success.

Here are some of the key points from the conversation:

• Milan Kocic believes that startups are often the source of breakthrough innovation.
• He believes that Hexagon can benefit from working with startups by learning from their innovative ideas and by gaining access to their technology.
• He believes that the Sixth Sense program is a mutually beneficial relationship that helps both Hexagon and the startups involved.
• He said that the Sixth Sense program has been a learning experience for Hexagon, but that the outcomes have been positive.

Overall, the conversation between Milan Kocic and Scott MacKenzie highlights the importance of collaboration between large companies and startups. It also highlights the potential benefits of the Sixth Sense program for both Hexagon and the startups involved.

Here are some additional details from the conversation:

• The Sixth Sense program is open to startups in the advanced manufacturing space that have a product or service that is relevant to Hexagon's business.
• The program is free to participate in, and it typically lasts for six months.
• During the program, startups have the opportunity to meet with Hexagon executives, engineers, and customers.
• They also have the opportunity to use Hexagon's technology and resources.
• The program culminates in a demo day where startups can pitch their ideas to a panel of investors and industry experts.

If you are a startup in the advanced manufacturing space, I encourage you to learn more about the Sixth Sense program. You can find more information on the Hexagon website.

Also, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MILAN KOCIC'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/milankocic/

Company LinkedIn: https://www.linkedin.com/showcase/hexagonmi-sixth-sense/

Company Website: https://sixthsense.hexagon.com/

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Milan Kocic with Hexagon Sixth Sense appeared first on Industrial Talk.

Industrial Talk is onsite at the OMG Quarterly Standards Meeting and chatting with Matt Wilson, Group Vice President with SimVentions about “Simulating, ingrating and transitioning new technologies for defense”. Tune in and hear more about the importance of simulation and Matt's unique insights on this Industrial Talk.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MATT WILSON'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/mattwilsonsimv/

Company LinkedIn: https://www.linkedin.com/company/simventions/

Company Website: https://www.simventions.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

AI Dash: https://www.aidash.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

standards, conversation, pipeline, omg, vendors, devops, matt, platform, software development, industrial, dev, software, wilson, people, sim, joining, tools, target rich environment, absolutely, deploy

00:03

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go.

00:21

All right, thank you very much for joining us next installment of industrial talk. And thank you so much for your support. We are broadcasting here in Austin, Texas, it is the OMG meeting. And it is a collection of people that are smarter than me. And they are solving problems and they are having great conversations to make the world a better place. They are the heroes of this story. And you're gonna come and learn with me because well, my ears bleeding after whatever four days of having great conversations with incredible people passionate about standards and everything else in there. In the hot seat. We have a gentleman by the name of Matt Wilson. I butchered his name. And you're saying to yourself, Scott, how can you put your man Wilson's name? Well, I did. And it was somebody else's name. So that's his name. Anyway,

01:08

I'll answer to Michael mark. Matt, whatever you want to call me. You? Yeah,

01:12

SimVentions is the company. So let's get cracking. Great. Yeah. Sim mentions. I like simulation conversations.

01:20

Yes. They're like artificial conversations. They they approximate conversations, simulated conversations. And that well, people do online all the time these days. Pretty much. Yeah.

01:30

Wow. Look at you, man. Just get right into it.

01:33

You're absolutely right. And just offending everybody in the audience. Right. So

01:36

first conversation of Thursday, and he's right off the bat. But it's true. I just think every time I have the conversation about simulation and running simulations, and what however you do it, and being able to, to play in that. Just think it's cool. It's pretty neat. Give us the listeners and me, Matt Wilson, a little background on who you are

02:00

great. Well, I've been doing software development for 30 years or so. Doing a lot of work for the United States Navy and as a contractor for different defense sorts of things started out building software for the Aegis combat system. So I don't know what that is. But they gratulations big Navy ships, big Navy ships, thank you. And started getting involved doing the standards work related to trying to make those systems more open. So you're not just stuck with the way a certain vendor made it if I wanted to bring in capabilities from other vendors. Yeah. So the Navy brought me into the standards conversation about 20 years ago. So I've been doing software development and standards work for 20 years. And but now I'm getting, you know, some wisdom in my face here. So they don't let me write software anymore. I just, I just pontificate and the people

02:57

out there, chirpy chirp about all of this fun stuff? That's pretty cool, quite frankly, and you've been in the business for so many years, you've seen a lot of changes? I'll tell you that much.

03:07

Yeah, the irony is the more changes, the more it stays the same. So

03:11

why don't you expand upon that, because I have no idea what you mean by that, because I always see just changes and everything's just changing. And everybody's talking about new use cases. And using this tech.

03:23

People, people had the same problems today than we've had all along. So and the domain that got me here in the first place. You know, the Navy has been trying to open up their combat system to make things reusable for my entire career. So we've certainly made progress in that direction, but there's a lot more progress that can and should be made.

03:43

See my ears bleeding? I'm here, these conversations. I don't know how you guys handle it. I don't know, I'm not I'm not the gold standard by any stretch. I did stay at a Holiday Inn. And I heard Oh, no, no, go. But anyway. Okay, so you're here. OMG? Great. I mean, I've been very fascinated by just the process of how everybody sits there and debates and it has these great conversations

04:07

more patients than I do.

04:10

Trust me, it's, it's just been a fascinating observation. And then when he so when you guys leave, and then you're, then you come back for the q1 event, then then all this whole, you know, couple of months, and you guys just think more about it, and then it just never stops you guys got now we're supposed to be talking about and you're gonna have to, this is the dev sim ops event. This is 2023. Right? I don't even know what that is. So tell us

04:43

in that effort to open up the systems and build and deploy software and systems more rapidly. The industry basically if you do software development these days if you do modern software development these days you're probably doing some form of DevOps,

05:02

which is development operation. Yeah.

05:06

DevOps. So it's a pretty well coined term throughout software development, the industry. Hopefully most of the people reading this have read the Phoenix Project if you've not read the Phoenix Project.

05:16

Now, all of a sudden, I'm feeling Yes, I did. Yes, yeah, absolutely, I was gripped by the tail,

05:23

it's actually really interesting. It's not all geeky either. So they actually take a real story, that's cool. Well, it's a made up story, but it makes you understand what DevOps is about. So DevOps is pretty well established, there's, there's lots of vendors out there have DevOps pipelines, there's lots of tools in the space. And there's like, three, four, or five different main ways to do DevOps. And that's, that's the process of designing, building, creating, testing, and deploying software, using automated processes. And then to automatically deploy those software's into the production environment, and keep those running and updating. So if I realized, oh, this system needs an update, then I can very quickly do an update, run it through the development process, get it tested, and deploy it in real time. Well, the DoD is realized we really need to do, we need to embrace that more and more. And the way we develop software, instead of sitting down and thinking about getting all the requirements perfect before I do anything, and then spend three years building something, another two years testing it, and then finally delivering it to the fleet. There's there's desires and objectives out there, to do compile the combat and 24 hours. So it's, it's, it's a lofty goal. But if we're gonna get doable, you gotta do it. If we're gonna get anywhere close to that, we need to more thoroughly embrace DevOps in the in the DoD sector. But being DOD, you can't do it without security. It's got to be fully secure. It's got to be fully tested. So that's where they crammed the word SEC in the middle of DevOps. So that's why you got dev SEC sec. Security dev development, secure operations. Hey, go? Yeah, I'll see. See,

07:17

let me just put that down. It says my, so. So you just slipped in security in the middle of DevOps? That's what you did?

07:26

Yeah, I didn't, I didn't coined the phrase. No. Time, all of you out there doing it. I didn't. I'm not saying I coined this phrase.

07:37

Doesn't matter. So. So is this an event?

07:41

Yeah. So what we're trying to do as at the OMG, we tried to develop and create standards, to improve the state of practice, or provide consistency to the state of practice, and hopefully, enable interoperability and interchange of kinds of things. So I was talking earlier, you know, there are multiple major vendors of DEV SEC ops, tools and pipelines. But it's pretty much if I choose to go with with this vendors pipeline, I do a lot of work to configure the pipeline and get it working and get all the tools talking to one another and all the handoffs. But then my leadership says we can't afford to use that pipeline anymore. I want you to go and use this pipeline, because I've heard it's better. So all the work you did to set up this pipeline is now not compatible when I move over to this pipeline. So if we can start to look at an established technology standards to make it more consistent, if I need to move off of this vendors pipeline onto this vendors pipeline.

08:47

Okay. I have to I have to step in? Yes. Because I'm going to I, you know, what I have in my mind when you say pipeline, yeah, a pipeline? Yeah. Is that what you're talking about? Or what are you talking? Because I want to make sure this is clear, because I'm like, I've been out of a pipeline. In the field. There's a right away. Yeah. And there it is. There's not talking about it. Well,

09:10

it's the it's the coined term for the the process and the tools in the automated handoffs between each step in the process to get me from a an idea that I want to build to writing the code to do it to testing the code to getting it out the door and actually deploying it on to production. See, I

09:30

got that No, no, I'm all in good questions.

09:34

You should host like Lucia host interviews

09:40

with an idea because I like to be the, the not the sharpest guy in the room because I'm gonna ask that because I, I have all these interviews in my head and I'm going I'm like, I know what that is. Right there. That's an asset. I'm on the right away and we shut down all the plants. Exactly. But that's the truth. Yes, but I get I I understand the word pay If you're associated with DevOps and all of the steps that are in there, and you write if you, if you're down this and you're heading down this road, and you're making sure everything is connected, and you've got it from idea to actual operations over here, and then all of a sudden shipped over here. Yeah, that's not an easy

10:16

one. And your boss, or your leadership says, Well, you can't do it on this platform anymore, we need to move you over to this other pipeline. And all of that detailed, complicated work that you did get all the little pieces aligned. So it actually works. You got to, it's not complete redo, because you figured it out in one, but you got to re implement that in a totally different way on the other pipeline.

10:41

So so this, this 2023, Dev sim ops, or

10:45

SEC SEC ops,

10:49

company name, and I'm going oh,

10:50

my gosh, man, see here to throw you off.

10:53

Easy peasy to throw me off known. So this this dev SEC ops, focus standards, whatever the practice state, making it more efficient, making it more open. Right, yeah. And having those conversations around that effort. So that from my idea, to actual operations is compressed, right? Because you've got those standards there. And I can just like, okay, here.

11:23

Yep. And the standards will help. You know, it's a target rich environment. So let's say I'm a tool vendor, that's part of what my company does. We make novel tools, we do really cool and analytic things and stuff like that, if I make a software tool that can make a step in the pipeline better. If we have the standard in place, my tool will now work with, you know, I'm not going to name actual vendors, but vendor A's pipeline, vendor B's pipeline, piece pipeline, because because there's us clear technical definition of how do I get data out of the pipeline? Yeah. And how do I add value back to it? So that's one of the use cases, you know, that that's part of my motivation. So I got the broader motivation for everybody in general, but you know, standards are about business. See,

12:15

uh, now, I'm getting a clearer picture, oh, my gosh, I'm dangerous. No, I'm not dangerous. But I am getting, if you have standards that everybody sort of embrace and say, Yes, and and what happens here at OMG, where you get in a room, you actually physically get in a room and you begin to debate and you get to discuss and you develop these standards. But in light of that, with that competence, with that assurance that these standards have been thoroughly vetted, then it creates a greater likelihood that they can be used in other platforms, and therefore making the shift easier. And so And correct me if I'm wrong, if I'm a platform, platform person, I would want these standards so that it make it easier for people to use my platform. But then it also makes it easier for me to they leave my platform.

13:08

Oh, the irony there is, is, you know, perhaps some vendors might say, well, if I if I standardize, you know, people aren't going to be stuck in my platform. And, you know, yeah, it is. I think that but it's often the opposite happens, you know, so if I know that, that you conform and in comply with the standards, I'm more comfortable using your product, and I probably more likely to buy your product, because I know I'm not stuck with you. Not that, you know, it's a bad thing. You're no i But it gives me the confidence that if I ever needed to. I could move.

13:45

Yeah, but but it also gives me the competent that there's the one I got the standards, but to there is a level of scalability, right? I can stick with that platform, because I know that right there. They embrace the standards, whatever it might be, right. And it's open. And so it doesn't sort of then it doesn't just sort of pigeonhole me into one way. And I don't want to think about that. It just gives me the greatest flexibility. And it seems that that there's a beauty and simplicity to a certain extent. I'm not saying that standards are simple by no means right. I'm just saying that it's a it's a good thing that they are applied. And I can feel confident in that. Exactly.

14:27

Exactly. So what we're trying to do with this, this event in March 2023,

14:34

also Q this is q one,

14:37

technology OMG technical meeting in March in q1. Yeah. So that'll be in Reston, Virginia, in Virginia. Yeah. We're trying to bring together kind of the thought leaders in the people do this for a living and the people who are really struggling with the problems of not having the standards. We're trying to bring everybody together into one room. I'm going to have a conversation because it is a target rich environment. If you think about just the handful of steps I've described to you, yeah, we could, we could come up with a standard that's, you know, 20,000 pages long and doesn't help anybody. Yeah. So we want to start that conversation and say, How can a standards body like the LMG come alongside and bring you into this conversation? Because it's a coalition of the willing who define the standards. We want to draw people into the conversation, to actually start working on the pieces of the puzzle that will add the most value to this marketplace, see,

15:37

and this, this goes across all the consortiums. Once you have that standard, whatever that conversation is, it impacts you know, digital twin, and then everybody absolutely responsible computing, you name it, and it does, right. So if somebody's listening to this, and they say, Yeah, that sounds like a pretty cool thing. Can Can I? How do they how do they

16:02

participate? Yeah, so there's a few different ways. OMG is actually working to do all the marketing and promotion and get all that information out there. But they're certainly welcome to try to reach out to me. So my email is just Matt Wilson at Sim ventures.com. And please don't spam me if you're not actually interested in you're just trying to sell me something. I'm not buying it. Yeah, I hear what you're saying. But we've got some really good thought leaders and customers in this area. So we're looking at the perspective of drivers and thought leaders in this space, as well as from the buyers perspective, why did they need it? We're trying to get developers in the conversation because they're the ones who are suffering with the problem. And in want you to show up and join helping us solve this problem. It's not something I'm not smart enough to solve this. I need you guys to come and help us actually set the standards of

16:54

this spirit of collaboration. And I do I think he gets those results are are absolutely stellar. Of course, I can't participate in the conversation by Friday.

17:08

It would be awesome in that conversation.

17:11

Thank you very much. Join our pain at Wilson make me feel better, everybody. Big time.

17:15

Great. All right, guys. Good.

17:16

We're gonna have all the contact information for Matt out on industrial talk. And then some reach out to him. You. You active out on LinkedIn. Me, I've

17:25

got a LinkedIn profile. I'm not active per se. I'm kind of a Luddite, but I'm out there, you can find me.

17:31

We'll have all his contact information, figured out how to get a hold of Matt. Clearly, he's

17:37

got he's conflicted.

17:39

He's Thank you very much for joining. We will be right back. Thanks,

17:43

God. You're listening to the industrial talk Podcast Network.

17:50

All right. Once again, thank you very much for being part of industrial talk. And thank you for your support. Matt Wilson. subventions is the company. Mad Skills, you can just tell. This platform just keeps on collecting and getting all this great, great insights provided to you by these industrial leaders like Matt, you need to reach out to Matt, again, all his contact information, his LinkedIn stat got everything out there, reach out, you will not be disappointed because this is the future, whether you like it or not be a part of it. Be engaged, continue to educate and collaborate right here on industrial talk. And once again, I just want to let you know the purpose of this platform, the sole purpose is to be able to take the information take the incredible insights being provided by companies and professionals from all around the world, about the great things that are taking place within industry, and inspiring, inspiring, the youth and others to be a part of this ever expanding ecosystem, a problem solvers, you need to be a part of it. You need to be engaged, reach out to be go out to industrial talk, say, Hey, Scott, we want to do more. Fantastic. Let's do it. Because we want to get more and more information out there about you and what you're doing. That's what it's all about. Because that's the way we're going to change the world. Thank you once again for joining. Reach out to Matt, you're gonna change the world. Be bold, be brave. I say it all the time, and you're gonna change the world. Thank you very much for joining. We're going to have another great conversation coming from OMG shortly so stay tuned.

The post Matt Wilson with SimVentions appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at FABTECH in Atlanta, GA and talking to Bob Willig, CEO and Executive Director at SME about “Manufacturing Workforce Develop, Innovation and need to Constantly Educate”. Get the answers to your “Manufacturing” questions along with Ricky's unique insight on the “How” on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

manufacturing, sme, industry, people, additive manufacturing, talk, smart, education, bob, opportunity, organization, technology, medium sized manufacturers, factory floor, continue, industrial, understanding, data, digitalization, areas

00:00

All right, once again, thank you very much for joining Industrial Talk. And thank you very much for your support. We are dedicated this platform right here, the industrial talk platform is dedicated to you, industrial professionals all around the world, because you're bold, brave and daring greatly, as you can tell by the buzz in the background, we were on site FABTECH, Atlanta, Georgia, an incredible event, a must attend event. And I'll have all of the event information out on industrial talk, but so that, you know, September 11, through the 14th 2023 is the next installment and it's up in Chicago and on you're not going to be disappointed. It was incredible. I, I put it right up there with all the other great events that we've been to and broadcasted from now in a seat in the hot seat, we have Bob Willig, CEO of SME dot corner, saying hey, what does sme.org Society of Manufacturing Engineers, and they are part of the sponsors at FABTECH. And I'm telling you, you go out to their organization, and you know what they're committed to, they're committed to education. It's all right there. They're committed to collaboration, boom, right there, right there. I'm looking at the website right now. And they're definitely there to help support innovation and bring that into the manufacturing space. It is that noble right there, I'm looking at that website. And it is just chock full of things to do and ways to connect, go out to sme.org. Now, Bob, and I were talking about all of the unique things that are changing in the manufacturing space, it was a great conversation. And it was such an honor to be able to chirp and chat with that wonderful professional. So you too, because you're here to learn with me. Come learn with me. Here's Bob. How are you doing?

02:03

Hey, doing fantastic.

02:04

And do you think the conference, you're going to have to say I it's a it's a leading question. I know what it is. Let me just sort of fill it. Here's a conference going well for you. It's

02:12

going in credibly well. Very pleased by all the excitement and enthusiasm over the last couple of days.

02:20

I'm enjoying it. I'm just absolutely enjoying it.

02:24

A lot of people are enjoying it. Let me tell you, Scott. Yeah, they're working together. They're collaborating, they're communicating, they're talking about manufacturing, they're talking about driving next steps in manufacturing.

02:35

So anyway, it never ends. And if you're in the game, if you're having this conversation and yours, you're collaborating with people that are having this, it's exciting.

02:45

Indeed it is. And you can feel the buzz as you walk around the different halls here in Atlanta, Georgia.

02:51

The only problem with see because we're in a we aren't, it's a time change. When we go over there, we always have to sort of walk and take the time and change the time.

03:01

Those who've been to the convention center here before realize it's got its own zip code. It is huge.

03:06

It's it's filled to the brim. It is it is

03:10

it's the noise, the enthusiasm, the excitement. It is.

03:14

So here's one of the conversations that are always happening. I got the tech, got the passion, people are delivering solutions that are satisfying. The challenges that are happening today. One of the things that I want to know and have your insights into is one is is the digital transformation juggernaut available for the small to mid size manufacturers, businesses.

03:43

It's a big challenge in our market today. Because clearly, digitalization industry 4.0 connected shop floor activities is driving competitiveness across our industry. But you're absolutely right. And asking that question, because many small to medium sized manufacturers are still asking the question, how do I get there? Where do I start? Who do I see? How do I learn? How do I get there. And as we all know, over 95% of manufacturing done in the United States is done by small and medium sized manufacturers. So if the large guys are going to maintain and grow the competitiveness of the ecosystem, the small and medium size guys got to learn and they got to get on the train.

04:22

It's a non negotiable and dated and I think that if you're not truly seeking out that education, that desire to collaborate, because I don't think you have all the answers. I think that is a correct, you know, conversation to have within it. And then if you're not focused on finding innovative solutions, then your business is going to struggle. Because there are companies out there that are doing that. It reminds

04:47

me of the lean manufacturing journey that many of us started 1015 years ago and I use the word journey, because I've never really ends. It never really starts. It just continues to progress. People said how do I get involved? What is this mean to me, jeez, it's, it's scary if I don't understand it, and you take it one step at a time and smart digitalization industry 4.0 was much the same way. There's no big bang theory that says overnight, you're gonna get smart, it's an everyday occurrence to get a little bit better start connecting your equipment, understanding how they talk to each other, and make your factories more and more efficient.

05:20

So for the listeners out there, we we went right into the nuts and bolts, let's let's sort of back off a little bit. Bob, give us a little sort of 411, your little resume on why you're such an incredible professional. And then I want to talk a little bit about SME, the objective behind SMB, and then we can talk more about what

05:38

we were talking about. Sure, Scott, thank you. So I started my career roughly 35 years ago,

05:43

feels like 15 years, I was just gonna say you started at age five. You're welcome

05:47

way to clients. I'll tell you later. I started as a design engineer working in the manufacturing space. I was working in stampings fixture design, going to school at night, looking at a mechanical engineering degree. Ironically, 35 years ago, SME The Society of Manufacturing Engineers introduced me to my love of manufacturing, through gaining access to different manufacturing plants. And it was cool, it was interesting to see the conversion of ideas, thought and designs into products that we use every day. So over those last 35 years, I've had opportunities to run all sorts of different manufacturing organizations from running factories working on the factory floor being operations managers growing all the way into running different businesses globally, but all based on manufacturing. So my my understanding of this area grew as I went through Lean journeys, I'm at Toyota Production System to cycle through digitalization of factory floor and implementing industry 4.0 connected connectivity across factory floors, factory equipment, driving tremendous strides in competitiveness in a market that is only getting tougher.

06:54

I don't even know where to go with that there. I mean, I'm definitely you have the street cred. Now, when we start talking about SME, what what is the objective behind the organization?

07:07

Well, the Society of Manufacturing Engineers, we know ourselves as SME, was started 90 years ago initially by ruffling 31 individuals around developing next generation ideas for tooling. So 90 years ago, we started what has been an incredible journey over the last 90 years. If you looking at our mission, in today's world, we focus on two key areas. It's inspiring and developing the next generation of workers and workforce in the manufacturing arena. That means both talking to kids and young adults and getting them inspired and excited about manufacturing careers. As well as generating lots of interest in those who are already in the manufacturing career. To stay there, learn more in advance, go after a second chance citizens returning war, that's also expanding the opportunity to bring more people into this area. In addition to that SME focuses on advancing manufacturing technology. If you if you look around at what we do here, we can be in large groups of people together to communicate and both commercially work together to relationship commercially, obviously buying and selling what brings people to the factory floor. But we also can be in 2025 30,000 people together here alone. And we have over 140 technical conferences being held concurrently with this event you're at today, advancing manufacturing technology to the next level, so to speak, two key focus areas around workforce development, and advancing manufacturing technology. So

08:31

here's a question. Do you think that the technology if that's number two, I got it on my notes? So don't say it's not because it's on my notes? Oh, and they're not prioritize one over the other? Okay, just number two here? Do you find that there's the speed that it was, I got the technology, it's all good. And then all of a sudden, it just seemed like there was this? This ramp up of just solutions and Foom?

08:58

Elevate? Let me answer it specifically. First, let's talk about additive manufacturing. My background includes quite a bit of experience in additive manufacturing, it unfortunately became a technology solution looking for a problem to solve. And instead of being an industry full of that technology needed to address key fundamental issues, product design, product development, light weighting, internal development of products, meaning internal versus out, outside in, it became a solution looking for a problem, people didn't know what to do with it. And so only now are we really starting to understand through D fam are designed for additive manufacturing. How do we look at apart from the inside out to take advantage of what additive manufacturing can do for us? So it had a tremendous growth curve, and it still does, it's growing at probably 20% per year across multiple markets. We really have to step back and talk about where can it best be used. And that's true in other areas and technologies like lean lean became a thing of charts on the walls for a long time before people understood it fundamentally meant that waste minimization variation reduction, then all of a sudden it took off. And so yes, in answer to your question, things get a head start, they slow down, and then they pick back up again, as the industry really understands what it means for

10:11

them. See, I found that something similar to, there was this big, big push with IoT, I'm going to collect data, I'm going to get that data off of those assets, and I'm going to be able to mine that data, I'm going to have all this and then all of a sudden, it just becomes a tsunami of data. I don't know what to do with. Right. And, and there were, there were ideas to say, now this is gonna be transformative. I think we're catching up. And everybody's finally realizing, yeah, I do need this, I guess I do need to figure out that solution.

10:41

So I came out of different manufacturing arenas, in the aerospace defense industry, the automotive industry. But one thing all our customers were asking us for is tracking traceability. I call it birth certificate of the product, which machine was it used on made by which person at what shift? So obviously, if we have a problem, and now in the industry, we can look more pretty closely where that product came from? What's the root cause behind the failure and go and fix it. So you think about the value of that data, the ability to utilize it to, frankly, save life and limb, but also save money if we don't have to bring back parts that aren't bad? So, yes, there's lots of data out there. The biggest question is what to do

11:22

with it. It's, it's massive. And And again, there's gold in it. And let's just be candid, a lot of it is like, okay, it's data, but does it really, like, I don't want to be a data scientist, but you know, data scientists will just continue to Geek geek geek geek right into it. And, and never is it just getting I don't text me and say, Scott, I'm a data scientist. And just FYI, just like I appreciate you deeply. When we start talking about 3d printing, additive manufacturing, talk about traceability. Here's this company, I don't remember the name, sorry. But the company, they were able to take nanotechnology, put it into the material, the added the material and be able to, with light trace that, that product, fantastic. It's cool. It was just like dust,

12:15

the industry will screen for that I want to come back just for a second, please. I'll say data is only data until it becomes information, and then it becomes useful. So the challenge isn't collecting the data, the data, the data is there, the understanding is how to collect it and use it. And that's where it becomes information.

12:30

And, and I would imagine that again, there's there's the need to I don't know how to do that. I know that it does exist. And then if I'm a manufacturer, I got my own challenges over here, right over here. Oh, yeah. And and there are challenges. And so I want to have simplicity, visibility and saying, green, good, red, bad 100%, you know, and let the analytics take that data. It's a green, good, yellow. Hey, FYI,

13:03

as a manufacturing practitioner, I want to reduce variation in my manufacturing process. So I can guarantee every part is good. But you know, if those parts control life or limb, you may have to do it another way. And that's where I think the digital twin concept comes into play. in a huge way, yes, we can create a digital exact copy of a part we have made today. And then we can test it, try it out and understand it without actually destroying the part. Yeah, understanding what it means it's an underdeveloped but rapidly growing technology opportunities.

13:38

You said it, baby and it is see this is where the concern happens because you're it's rapidly changing data twin, a digital twin excuse me, got digital twin AI, IoT and all these things are coming at me. You know, five by five they're just hammering me and I'm just a man and I know I I know I need to do it. I'm I just find I need to trust somebody.

14:06

So so blatant advertisement press me just for a minute. Here it is. One of the things that we do, we're a nonprofit. I don't know if I emphasize that yet. We're a nonprofit, which means every dollar we make in the commercial side of our relationships, we pour right back into our industry. We don't have shareholders, we don't have stock grants. We don't do any of that. That's the concept of our nonprofit focus. And so we bring people together, we convene them through our technology communities, we bring them together through our membership organizations through our foundation and we can talk about that later with scholarships and programs. But the idea is we can become a resource for for folks to come manufacturers to come who don't know where to go to get information, whether it be on industry 4.0 Smart Manufacturing, we just convened in a large relationship with sesame the Manufacturing Institute on Smart Manufacturing. Together, we are looking to advance rapidly the adoption of smart manufacturing in small and medium sized manufacturers Come to us. How do

15:01

I see your your speaking my language? One of the I went to a show and there were there were just clear themes, the technologies, the technology, I got it, it's good spot on. Thank you. But it was always around. Yes, I need to do it. Where do I start? And who do I trust? And is this going to be taken up all my time, which I don't have, but I need to do it. So manufacturers small to mid big ones. They're big, but the small to mid they need help they need and that's why I like sme

15:35

well.org.semi.org. Yes, thank you very much for that. So last week, along with sesame, the Smart Manufacturing Institute, we announced the creation of the Smart Manufacturing executive council. So this is 17 large corporations that we are partnering and bringing together 18 individuals 17. Lark, you're saying, Bob, are you going to teach Boeing to be smart? No, of course not. But we're gonna help teach their suppliers to be smart. So the idea is bringing this coalition of 17 companies together to drive forward next generation advancements in education, awareness, knowledge and training and smart manufacturing areas.

16:09

which then brings me to the point of saying, Hey, you're talking next gen. inspiring the next generation of, of the workforce? How does how does your organization do that?

16:24

In a couple of different ways? What a great question. So first and foremost, our education foundation is just that it's a part of SME, but it's a foundation focused on charitable giving. It's focused on education and next generation education and manufacturing practitioners at a younger level. So for example, we have a very robust scholarship program focused on awarding scholarship monies for two and four year college programs at community college and four year degree programs in in students who are inspired and educated to go be a part of the manufacturing ecosystem. So we've support that every year through endowed scholarships, SME scholarship, focus programs and others. That's one area. The second we have a program called our prime school program, partnership response and manufacturing education. I know it's a it's a funny acronym, prime. It's been around for a number of years. And effectively what we do is we go into high schools, and we establish vocational education programs. So we provide training, we provide assets, we provide the teacher with curriculum, around seven specific pathways, which would include everything from GD and T to additive manufacturing, to learning how to program a tabletop Haas mill to learning how to weld when these kids graduate high school, we give them a certification exam. And if they pass, many of them do, they could go right into industry, if they want, they have an industry recognized certification in these key areas. Or if they want to continue on into a two or four year program, we may end up being able to help them in scholarships report, as long as it's there on manufacturing, engineering, or manufacturing, education, and move forward from that. So our focus is to inspire and educate that next generation of young talent to want to come be a part of the manufacturing ecosystem.

18:09

How do you track the engagement?

18:12

It's a great question. So. So for example, in the state of Michigan in 2022, we are establishing 60, new vocational education High School, we'll be doing the same here in Georgia in 2023. Amongst other states, we keep track of those kids, we understand how many of them who graduate end up going into manufacturing related fields, over 80% of our prime school kids today, graduate, and move into manufacturing oriented jobs, very high return on that investment to get kids engaged and involved in manufacturing. It gets me out of bed in the morning, it's thrilling to go see these kids and realize they start to get the understanding of the gift they've been given the opportunity for an economically viable, safe, long term opportunity or career opportunity in manufacturing,

19:06

that is evolving, growing, changing and it's it's global, it doesn't just stop at the wall, your community can you can just sort of hang out there. But But this what you advocate what your organization supports, is a global solution. And it's it's just it's it's an exciting time.

19:29

So I have to talk about membership. I talked about our focus. So our membership, our membership focuses on value proposition for Members Current and future members who want to become part of our membership but be a member of SME. They gain access to significant member benefits opportunities. We had a member meet up here where all the members are given access and opportunity, special opportunity to the exhibitors who are here. This is on an individual basis. We have roughly 15,000 members and it's growing 15,000 members Day, we're given access to chapters, networking opportunities, special focus on some career development activities, resume reviews, job boards, opportunity to communicate with their peers across the network, which is SMA. We also have a corporate membership program, which does much the same thing, bringing in big corporations to be a part of part of SME. So we have big corporations like Boeing and Lockheed Martin, or General Motors, our corporate members of SMA, to help contribute to our manufacturing education programs, but also to benefit from what we're doing.

20:34

That I like, I like that a lot. And it's really in line with what here's my plug, industrial talk is all about, it's all about the education, you're nailing it. Your organization is nailing it. It's all about collaboration. It's there, because I believe, unlike whenever you have to be able to collaborate with other industry professionals to be able to have that real conversation to solve problems. I don't know what to do, oh, you know, how, and then be able to work on that. And then of course, if you're not going toward the innovation side, then you're you're not making your organization or your your manufacturing process as efficient as it possibly can to be competitive.

21:19

And that's, that's a recipe for success in the long term. I'll talk about one other area because you brought it up instead, how do we communicate to people? Let's face it, there are generational differences and how people want to be communicated from tick tock and no, you're not going to see me dancing on tick tock, I'm sorry.

21:36

But notice, the Tick Tock

21:40

social media is a great way to get a message out quickly. And it's one of the ways we do it. But it's not the only way and generationally there are there are groups of people that don't want to be communicated to that way. So we have a very robust media based program. So every month we publish manufacturing engineering magazine, over 90,000 print copies every month go out in our read, I guarantee you it's on the plant floor of most, most small and medium sized manufacturers in the canteen guys are flipping through it during lunch, great robust articles around next generation technologies, advancements in manufacturing engineering. So over a million of these a year go out and it's huge demand continuing to be seen for this. Every quarter, we put out smart, smart manufacturing, which is obviously a magazine dedicated to both smart manufacturing and next generation cutting edge technologies in these areas. equally high level of readership very interested in these are paper, people see these, we also make them both available digitally on our website, before we even mailed them out. And so very high level of download and interest in these areas. We do four different industry annual call it call it workbooks or we industry reports around additive manufacturing around medical additive manufacturing and others. So we're trying to communicate in different ways, such that you have a variety of opportunities to receive information from SME, whether it's digital, whether it's pushed through social media, or whether you get it in your mailbox, around next generation advancing technologies and manufacturing.

23:12

You've had this conversation, but haven't you? What's your advice? To a couple of times? Because it just rolls right off the Oh,

23:19

thank you.

23:20

I'm very passionate about the opportunity to give back to an industry. That's been so good to me for the last 35 years.

23:26

Yeah, I gotta tell you. There's there's so much, gosh, there's so much. I have one last question because I can continue. Where do you see it going? What's that strategic vision of the organization? But what is it? It's great, what are you gonna go? We just spent a whole

23:43

day with our board talking about this. So it's as fresh as it gets, right. There it is. Right also, so ask me aspires to be the preeminent thought leader in manufacturing in the manufacturing ecosystem. And what does that mean? What is thought leader about leadership mean? It means when people think about the right topics we've talked about for the last 20 minutes or so and they think, Where can I go? Who can I talk to SMEs should be rolling off their times. And again, I'll remind everybody, we're a nonprofit. This is not because we want to grow our coffers. It's because we truly want to lift all of the industry up to another level. I believe that the middle class in America was built around our manufacturing prowess to the Industrial Revolution. I'm interested in not only keeping it that way, but by continuing to grow it. So SME will be the preeminent thought leader in manufacturing going forward, we will continue to advance our workforce, we will continue to provide creative insights into education and learning programs such that we bring everybody forward. So we're not a school. We're not a university, but we are is a curriculum development and manufacturing and manufacturing education that can bring everybody forward. And then finally continuing to advance manufacturing technology and help industries pivot. We're never going to get away from the fundamentals of manufacturing, forging, machining, stamping, grinding welding, that's I hope I can help continue to push that forward but also bring next generation technologies forward and into the ecosystem.

25:10

Almost giddy.

25:12

It's easy to get that way it

25:13

is man I am I mean, yes. cerpen, my chirpy, and I like it, man. All right. This is where we ask how people get a hold on, how

25:21

do we get hold. So the easiest way to get us is get a hold of us, it's come straight to sme.org, visit our website, read, take it all in, become a member of SMB start to enjoy the benefits of either an individual membership or a corporate membership and help us grow.

25:37

There it is, man. He was fantastic.

25:41

Hey, Scott, thank you very much, I'm

25:42

a better person because of you. I am I'm a better person law, right, we're gonna, we're gonna have all the contact information for Bob and SME out on industrial talk. So if you're not, if you have a hard time trying to get a hold of them, you're not trying hard enough industrial talk, we'll have all the contact information. So reach out be a member. Once again, we're broadcasting from FABTECH Atlanta, Georgia. This is a this is an event. This is an event that you need to put on your calendar. It is a must attend event. So I'd say there it is Bob. Right there, man. All right, we're gonna wrap it up on the other side. Stay tuned, we will be right back.

26:20

You're listening to the industrial talk Podcast Network.

26:25

Hey, once again, thank you very much for joining industrial talk that was Bob wheeling CEO, S M E Society of Manufacturing Engineers at FABTECH, on site at FABTECH. must attend event. You got to reach out to Bob, I don't know how else to put it. If you're in the manufacturing space, and you're looking for a way of being able to at least take that first step forward. That's right, you need to be a part of SMA. Without a doubt. It's a great organization. They're pretty passionate about you, and educating and the collaboration and the innovation to help you be in a business that is successful and resilient. Going forward. All right, go out to industrial talk. We'll have that contact information for Bob sme.org as well. And for your not it's all there. All right. Be bold, be brave, dare greatly. We say that all the time. Because you deserve the celebration because you're hanging out with people like Bob and sme.org and you're going to change the world. Thank you very much for joining. We're gonna have another great conversation coming from FABTECH shortly so stay tuned.

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On this week's Industrial Talk we're onsite at MxD in Chicago and talking to Berardino Baratta, CEO at MxD about “Providing real help and solutions for manufacturers on the Digital Transformation journey”. Get the answers to your “manufacturing” questions along with Berardino's unique insight on the “How” on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

people, mx, cybersecurity, manufacturers, conversation, digital transformation journey, factory floor, industrial, cyber, work, employees, department, digital transformation, playbook, industry, digital, collaborate, sudden, adopt, manufacturing

00:00

Industrial Talk is brought to you by Arduino the original all in one IoT platform. That's right, go out to arduino.cc. And you will find documentation you will find devices, powerful boards to help you with your digital transformation journey. It's all there. Go out to arduino.cc. Find out more see how you can connect with these professionals to help you along with your digital transformation journey. arduino.cc also industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT Consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to iiconsortium.org. Find out more again, you will not be disappointed, you're just going to be happy.

01:18

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge Industry Focus innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go all

01:36

right. Once again, welcome to industrial talk the number one industry related podcast in the universe that celebrates industry professionals all around the world because you are bold, yes, brave. You dare greatly. you innovate. You're solving problems. You're making my life better. That's important. And you're making the world a better place to live. Thank you very much. And that's why we celebrate you on this podcast. Once again. You hear it? No noise in the background. Yes, you do. We are broadcasting on site MxD Chicago, Illinois. It is an innovation center. that's second to none. I'm looking at through the window and I can't wait to get in there. And in the hot seat. I was looking at your nametag by the way. And it no no. Berardino Baratta? CEO MxD? Yeah, let's get cracking. We're just gonna talk about anything that we want

02:31

to talk about random people.

02:33

That guy's got a great head of hair. Because he's just Flo.

02:36

Jo. I think we're in the same

02:41

hair, hair hair.

02:42

My hair. That was long gone. Yeah. As my wife points out, yeah, get over it. It's been a while.

02:49

Yeah. So you have a great, great facility here

02:52

is a pretty cool spot.

02:54

And excellent people.

02:57

We have an amazing thing there. You can tell my job. allottees. I

03:01

know. I'm telling you right now. They're passionate. They're on point. They're focused. And all the conversations I've had, it's like, yeah, I feel intimidated. And I, I can eat well, that's about it.

03:13

Because, you know, years ago, a buddy of mine worked for Microsoft. And he said that he was always told be the dumbest guy in the room. And if you know you're not dumb, you're doing pretty good. I'm like, pretty much the dumbest guy in the room. And I'm okay with it. Because this is an amazingly talented team.

03:26

And what you are doing, in that purpose, that mission behind what MX D is doing, is so needed, because I know that I've had these conversations all the time about, hey, we're going down the digital transformation, IoT, AI, cloud, whatever it might be. But it always gets down to the fact that, well, I need to collaborate. I need to talk to somebody, I need a Sherpa of some sort to be able to sort of make sense of this. Is that sort of really see. I mean, that whole MX D in the solution right there.

03:59

Yeah. And if you know, we've been around for eight years, the second oldest Institute, in the early days, we focused on the big manufacturers, and a lot of it was that exploration, figuring out ideas doing deciding what you want to do. The bigger manufacturers have started their digital journeys. So for us, what's changed is now 98. and a half percent of manufacturers are considered small and medium. Right? 75% of manufacturers have less than 20 employees. That's kind of this next generation, how do we get them to adopt digital? What's great is that the big manufacturers, they're realizing that too, they're saying, Hey, we've modernized our facility, our operations, we got all this data, we're using AI, we're using analytics, we got all this technology. But if our supply chain doesn't monitor, yes, they don't get the benefit. And so that's a transformation where it's like, look, more and more we're getting asked How are you helping the small manufacturing? Right? And some of that is as simple as get them here and show on the factory floor. Bring them on site, show him with the art of the possible.

04:50

So do you do you find that there's some possible pushback when when you because I don't see that there's even there's no debate If I'm a manufacturer, and let's have five, I don't know what the number might be, if I'm not actively engaged in, in collaborating with organizations like MX D, I'm gonna miss the boat.

05:13

Yeah, and the biggest challenge that happens is like, you're a small business, you make money when you're producing parts, not producing parts, I'm making money. So one of the biggest things we do is we show them like a playbook. Here's a digital technology you can adopt, here's what it's gonna cost you both in dollars and people. And then here's how long it's gonna take. And more importantly, here's your ROI. So now, all of a sudden, they can go in because some of the some of those small businesses are, you know, they're hand them out. They are a few of them are, they're doing okay, and they're willing to invest in their companies, because they know there's a payback. And so those playbooks, those ROI is showing them technologies that like, look, we built this digitizing legacy equipment, couple of 100 bucks, you can start collecting data off of an old machine, like now all of a sudden, you can show them like, this isn't millions of dollars, this isn't years of innovation, they start seeing what's possible, they don't get that unless they can come in an organization like us, you know, and see that or their manufacturers that they deal with their some of their clients, walk them through that experience.

06:12

See, what I would see is that if I was a small manufacturer,

06:17

this guy here, I'm gonna give you an MxD.

06:19

Thank you very much, but I got it. It's got some. Yeah. Thank you. Now, back to what we were now most now I'm all messed up. Now. I'm a professional, but I'm not that much. I kind of put you off my strategies. Now, I don't know where to go with this. But but if I'm a small manufacturer, sometimes I don't even know I'm struggling. Maybe. But but if I'm a part of, if I'm a part of a supply chain, then there's something there.

06:48

carrot and stick. Some cases yes, Shawn, carrot, you can do this. Yeah, in other cases, you know, cybersecurity, or the National Center for cybersecurity manufacturing. Department of Defense has certain cybersecurity requirements, they're up in the game with cmmc, cybersecurity, maturity models, certification. cmmc requires these manufacturers to do a little bit more work to get a little bit external testing, in some cases actually audited by third party. That's the that's the stick in that case, you want to supply the Defense Department, you got to be cmmc compliant. In other cases, digital transformation, people are saying, Listen, the more effective you are, the more effective I am. They're going to their suppliers, and they're trying to say like, look, here's how you can be more effective, you can make more money. And then together, we can actually be more successful, more resilient, or just generally more successful. Let's start there. That's that carrot. We have to deal with both. We get people to come here and they say, Look, I'm a defensive player and spine defense for 20 years. I don't know what cmmc is, is it going to cost me five grand or 500? Grand? Right? We kind of help them understand what makes a real. Again, going back to simple thing solve problems. We released the playbook that says if you're going after cmmc, level one, here's the playbook. MX D is a small business. Today we have 68 employees on staff if my math is correct, will be 70 Something in the next few old audited,

08:08

you get to sit 350 Yeah. I can't, but he's chirping out numbers that are.

08:22

No, but the beauty as a small business is like we understand what it takes to be Cybersecure as a small business or the National Center, we got to make sure we're cybersecurity. We take our experience, we put it in a playbook. We hand it to people. So now all of a sudden, instead of it being the unknown, the fear of like, well, I don't know what it's gonna take. So I assume the worst, or I just ignore it. Now we give him the real example of this is what we did. This is what it took for us. Here's some little tricks that we learned along the way.

08:44

See, I think that that cybersecurity I've, I've tried, I've worked ever so diligently. I work with a company. And yes, we have the cyber conversations. What I find difficult is having a conversation with people or companies that say, Yeah, we're going down this digital transformation journey, and we were hacked. And that wasn't really good. And we corrected it this way that that that correction is always an important component to the conversation, right? But nobody,

09:16

nobody wants Well, most people don't even admit they got hacked

09:19

yet. See, that's the point. That's the that's the weird conversation around it, but it is vital to digital.

09:26

So we'd like to say that the department offense in their wisdom, realize that you can't do digital without cyber. Yep. So we are the digital and cybersecurity Institute. There are other Institute's that are the cybersecurity Institute and digital Institute, right and Department of Energy they have to to in that space. The challenge is like you said, you can't adopt digital with adopting cyber and if you're going to secure your operations, you might as well put all the infrastructure in place so you can adopt it. But yeah, and look, we actually attack our employees. We do phishing attacks against our employees. You know why? I'd rather they fail with us. Yeah, there was a third party and You know so far and I hate to say this because I'm gonna jinx myself. We've we've been attacked, everybody gets attacked. Yeah, most people don't even know they're being Yeah, no, no, we've been attacked, but nothing has ever been compromised. Right? And I just probably Jinx my IT department and my cyber directors going right? Oh my god, I got her hairs on her back are going up like, what did he say? What did he say?

10:19

He just said this and I was zipadelli, let's get that text going, Oh my God. But it's but it's true. And we don't know. And, and to, to there's one side of me that says I really don't want to know. Because it's it's sort of scary. However, you need to know. Yeah. And if you want that business, to be secure, but but to benefit from that digital transformation, where you're going and gaining those efficiencies, it's just it's hand in glove, because that gotta be

10:47

gotta be. And you know, the thing too is boards are starting to ask about that. So if you're a public company that's going to ask you, what's your cybersecurity posture? What have you done? What do you go? Like, think about it. What large company doesn't have a really well staffed IT department, they also have cybersecurity department, they probably have a seaso, Chief Information Security Officer. This is just part of doing business. Now, let's go back to those small businesses. I think it's 20 person company as an IT department, let alone a CISO. Right. So this is the most this is why as MSD, it's critical that we're out there is, you know, you see all this tech on the floor, it's really impressive. If you go when you go out there, you'll see that there's a label says firewall on one of the boxes on our cyber wall. Somebody asked me one time how do you stick a name a firewall and then you know, that's a firewall and said, most people will walk in here, they don't know that's a file. They don't even know what a firewall is. So the fact that we label it means we can have the conversation. And that's the critical path

11:40

she you're Yeah, because a lot of many don't understand or recognize or realize they're just they just, they're too busy trying to manufacture something and do it as efficiently as they possibly can deal with all the real immediate headaches. So I lost somebody I need to bring somebody in whatever might be in it. And that's, that's, that's sucking up bandwidth. Do you find with that? Can a small to midsize company let's let's just deal with the small cannot afford it? I mean, can just like I hear you, but how much is it gonna cost me to really be diligent about my security?

12:20

So yes, the answer is yes. Because it doesn't take that much. Okay. So most people, you can start by upgrading your router, they probably have the freebie they got from their internet provider. Yeah, it's 10 years old. It's got no security on it. Like a buddy of mine ran a small manufacturing shop and he had no password on his Wi Fi because get forgetting his I told him to delete the password, right. So these are little things make a huge impact. But you know, we invest in training. We do periodic testing, but we do training. Don't quote me, but there are tons of companies out there for a few bucks a month, right, four or five bucks a month, I believe is what we're paying for employee to do a training program. So then you can roll out a bunch of different courses. I always say that the workforce is your biggest it is risk. It's your biggest asset. You want to improve your cybersecurity posture, train your employees. Do you have any? Yeah, if I think about it, it's a hell of a lot easier to train five people than 500 or 500,000. Right. So

13:18

good point. Absolutely. Good point. Did you see people talk about hey, we're remote, we're remote work. And I understand there's the the manufacturing that's, that's gotta be there on site. But then there's this remote component, hey, where the back office we're gonna remote because of and then all of a sudden, they're using their network. Any issues there.

13:40

So let's talk about us. And I think it's a good reflection on the industry. So we shut down completely for two weeks, right at the beginning. And then we read laid out the whole building. First off, everybody was working from home for those two, that the building was shut, we relaunched the factory floor, the engineering team was in the building, starting day one after that they were starting to build all the shields to protect employees. So people wanted to come, we then sat down and basically ensured that all of our online systems, you know, video conferencing, all the collaboration tools, ruber. Cyber was already in place. But one thing we did was when people work from home, they got to be on the VPN. So then we started looking like, yeah, you know, the policy was always there. And that's reminders. So it's like you threw a little reminder on the on everybody's calendar, it said log into your VPN, right? So the little reminders. But here's what was really interesting when we saw as most of our members went through the same thing. A lot of members that were challenged with digital transformation, because of the IT ot network infrastructure, getting their back office to talk to the factory floor, when all of a sudden, you can't bring everybody into the building. It's surprising how fast some of that got adopted. And at the time, I said, my biggest fear was that people wouldn't keep this learning, they fall back. And I think now you know, it's been it's been a very rough two years. For a lot of folks. It's been a difficult time. I, but some of these things have just stuck. Right? I heard today there was someone that said they do all their monitoring what used to be people walking around the factory floor for the engineering teams, they do it virtually, they want to come in, they can come in, they can do it from home, they're perfectly equipped now in a secure way, that stream all that data back to their home.

15:17

Yeah, it's seen it's worked forever change. And and, you know, we all understand the bad part of COVID. We just got all the news. But then there, there always is neat little stories of how how companies have developed a way of rounded and worked and become positive, and I need to I need to collaborate more, I need to work with people more some way, shape or form. And, and so yeah, there's the negative, but then there's that positive in that adoption and that acceleration of the adoption of whatever it might be.

15:51

But the world's changed, let's be honest. Yeah. Yeah. And I think in a good way for exactly what you just said, right. So how do we keep it going? You know, we're going to talk about workforce. And I talked to Liz, but like you think about that. It's like, one of the messages our workforce programs is that manufacturing jobs of tomorrow are not the jobs of today, and they're not the jobs from a decade or two decades ago. But I can say that about every job. They they significantly transformed in the last two years. And it's going to keep transformed because of the foundations that we laid. Right. So how do we start thinking about technology as a way to enable that workforce to make them the most effective whether they're here in New York or in the beach in South America?

16:30

Liz was hitting on all cylinders on that conversation. I think that's the best person that it is. And I think that that is such a major topic. Yeah. Major conversation and and sort of that struggle with how do we do this? And and she spouted off a stat that was just, well, mind boggling. 85% of the jobs have not been discovered or in 2020?

16:57

I mean, it's a middle school student of today. 85% of their jobs don't exist that don't

17:03

exist. Thank you. Yeah. We had this caller on that again, no, ad. It's

17:08

crazy. That's crazy. Yeah. But when I joined that next year, I heard the metric of 2 million unfilled jobs by the end of 2030. By the end of the decade, you talked about that? I didn't believe it as like, that's hyperbole. People are making up. It's the scare people, right? We're at close to 800,000. Today, like, think about it, and people are retiring. Oh, yeah, a lot. Yeah. And that's the other side to that we got to be careful is there's a lot of knowledge needed, right? So digital, what's cool about digital is not just all the AI and all this tech, but it's also like, how do we collect that knowledge, and then transform it. So now all of a sudden, someone got one or two years of experience, can have your virtual 30 year experts sitting beside it. That's where it gets interesting.

17:51

So if I'm listening to this particular podcast, and I'm a small midsize business, whatever manufacturing, I think the recommendation I would provide, because I don't know where to start. I've got my business over here, and it's spinning and doing the thing. I would highly recommend that that they engage in organizations like yours, NXT, absolutely. start that conversation. begin discussing where to go and laying out the roadmap. I just think it's, it's, it's crucial. And that to me, is, is a clear, it's a clear purpose to to do that as a business. And I think that if you don't, as a manufacturer, you're gonna miss it is and that's sad. All right, how do people get ahold of you?

18:37

You can email me at barardino.baratta@mxdusa.org. That makes the usa.org

18:44

We're gonna have his contact information out on industrial talk. So if you're not we will be able you will. I bet you got a good industrial talk stack are not in dust. No, no, not industrial. LinkedIn stack garden. Send me a LinkedIn. Yeah, there you go. All right. Once again, we're broadcasting from Amex D, Chicago, Illinois. You need to if you're up here in this area, can Nikki come on by and say

19:04

hey, absolutely. We have open houses, but just reach out and we can do that.

19:07

That's a great invitation. All right, we're gonna wrap it up on the other side. So do not go away. We will be right back.

19:14

You're listening to the industrial talk Podcast Network.

19:20

All right. Once again, thank you very much for joining industrial talk and it is absolutely wonderful to be back in the seat after IMTS up in Chicago a must attend event Berardino Baratta, MxD. It is always wonderful to be able to find organizations that you can point to because if you're on this digital transformation journey, which you are which you should be, you can go right to MX D you could call them up you can ask for their opinion, you can ask for their help, if it is what they can do to help you they will if they do not know or they they do know if they say Hey, that's not for us. But this is where you need to go. They'll help you there. It is really the first place I would start because there's a lot of digital transformation cyber conversations happening out there. m x d is your first stop. Plus are great people. Plus are very smart. All right, we're building a platform that is dedicated to education here at industrial talk, dedicated to collaboration, and definitely dedicated to innovation. We truly want you to be successful. So we're going to continue to have great conversations like Berardino and others, because they are absolutely stellar individual. All right, be bold, be brave. We are greatly hanging out with people like Vera Dino, and you're going to change the world. Thank you very much. Once again, for joining the industrial talk. We're going to have another great conversation coming from MX D shortly so stay tuned.

The post Berardino Baratta, CEO at MxD appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Matt Hatton, Founding Partner at Transforma Insights about “Latest insights and trends impacting industrial digital transformation, innovation and technology”. Get the answers to your “Innovation” questions along with Matt's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MATT HATTON'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/matthatton/

Company LinkedIn: https://www.linkedin.com/company/transforma-insights/

Company Website: https://transformainsights.com/

PODCAST VIDEO:

MORE INFORMATION ABOUT MATT:

Who’s ticking the boxes of being a Hyperscale IoT Connectivity Provider? – Transforma Insights

Forthcoming webinar: A marriage made on the campus? Developments in 5G and private networks and how they come together. – Reports & Insights (transformainsights.com)

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

iot, technology, metaverse, people, talking, cases, world, matt, insights, device, connected, stack, industrial, connectivity, absolutely, bit, networks, new technologies, industry, exciting

00:00

Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to Armis.com, find out more, you will not be disappointed. Also industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org. Find out more, again, you will not be disappointed, you're just going to be happy. All right. Once again, thank you very much for joining in dust real talk. And you will tell by the noise in the background, we were on site on this interview on site at IoT solutions World Congress, you need to put that on your bucket list to attend in 2023. By the way, end of January part of February, Barcelona is the location we're talking to. Matt. Matt. Pretty cool name right, Matt? Matt, and he is the founding partner at transformer insights. And and what's makes transformer insights within a Transforma Insights so interesting is because in this world of digital transformation, you need sort of these Sherpas, these individuals that are really looking at the technology, looking at the analytics associated with it, transformer inside Matt happening to transform it inside are doing that. So once again, you're gonna hear a lot of noise in the background, but don't worry about it. Listen to what Matt has to say. Enjoy the conversation.

02:28

Man, how you doing? Yeah.

02:30

We still in that phase of post lockdown, where we're allowed to say how delighted we are to be back at live events? No, not yet. allowed to do

02:38

that? No, you're still allowed to do this. And you're still okay to chirp on that day. Okay, good.

02:43

Well, I am delighted to have actual FaceTime with people. So my my organization launched in November 2019, we had about three or four months of normality, and then two years of not being able to go anywhere. And so we've we've now just coming out of that, which is to obviously. So

03:01

this is sort of funny, because the way I see it is that every time I came to this event that pre pre COVID, or pre pandemic, or pre whatever, I was always fascinated with the philosophy of Wait, the technology is, is just going faster. And in this two years where we haven't been able to get together, it still happened. But a lot of people just sort of shut down. A lot of companies sort of backed off and there was still this tremendous tsunami of incredible thinking and innovation in proceeding forward. It's amazing.

03:33

IoT has definitely not stood still in the intervening couple years. That's, that's where absolutely sure, in fact, funnily enough, I was talking at an event probably late 2019. And I was saying how it felt like there was a little bit of a slowing down in the market a little bit slowing down the technology developments. Artificial intelligence, or artificial intelligence looks like little AI winters, right, where there's a bit of a lag between the new technology coming in at the adoption. And it takes a little bit of time for it to fed in to make use of the arrival. And I think the same is true that has been true of IoT is there was in the 2010 to 2015 time period, there was a lot of diversity about this platform application with software platforms making it much easier to develop applications. We've got new technologies arising and a whole new set of tools came available. And and then the four or five years that really after that. It was a bit of a bedding in period there was the really exciting and groundbreaking and chattering new technologies that are cropping up, but it seems like we've accelerated back out of that again, last couple of years have been pretty exciting.

04:52

It has and you are you speaking here at this event?

04:56

I am Yes. So I've got a session tomorrow where On talking through our IoT market forecasts, billions of connected this and loosely connected that being in the world. And then in the afternoon, I've got a panel where I talk about innovation, what organizations that are adopting technology needs to do in order to really take advantage of it. What do they need to do with them? It's in the processes with their horizon scanning, know what technology is out there. How do you how do you get to get to grips with that? So that should be pretty, pretty interesting session? Yeah. And

05:30

we start talking about and one of the things and I think this is an important component to consider is, this is all great. We can collect data, right? We can do all of that. And that's all wonderful and dandy, and we can't and and if you're in the data analytics, you have, you have a bright future. But what was interesting, and it's sort of an aha moment, you need to connect it, right? You need to figure out how to connect, it's one thing to stick it out there. But then you need to connect it. What type of technologies are you looking at from a from a connection perspective, and I know that you filled out something, but help the listeners understand, you know, that that low battery type stuff that that other the satellites, what's taking place there, all of that good stuff.

06:13

Yeah, some of the technologies that have, as discussed, accelerated things away in the last few years, there's been a bidding of these low power Wide Area technologies that actually got developed in that sort of 2012 2013. And before kind of kind of timeframe, but we've seen much more rapid takeoff in in Laura land, we've seen narrowband IoT networks being rolled out and cm networks being rolled out by the carriers. Now, that's pretty exciting. Because it brings down the barriers to entry, you've got a device which can operate on a battery for maybe five to 10 years, which opens up use cases that otherwise wouldn't have been addressed. And so that's, that's pretty exciting. Now, and now, these technologies are unashamedly low bandwidth, right? So you might have a few kilobits per second of connectivity out of it. IoT applications, that's absolutely fine. That's all you're all you need. But at the other end of the spectrum, you also got now 5g coming into the, into the IoT space, and they're making a big play for IoT. 5g skeptic, no, no, no, no, no,

07:22

why? Me? I'm not smart enough to be any type of skeptic. I am just fascinated, because people see what I do hear a lot of words, and a lot of words that involve 5g, a lot of words that involve around, you know, data, capturing everything around it, and I'm all fine and dandy. For the 5g conversation. Can you just sort of level set on? Why it's, it's cool tech, and it's going to happen? Why it's

07:52

why it's important. Yeah. Three things really. Okay. One is much, much higher. Right. So you could probably store a gigabit connectivity to an individual device. Now, you may ask, how many IoT devices are going to need that kind of connectivity? The answer is not very many, you're talking about an improve experience for connected car, you might be talking about CCTV cameras, those sorts of very high bandwidth use cases. That's why that's kind of an incremental change on what we've already got a slight slightly better experience in terms of value, how much data you can transfer, then you've got this concept of ultra reliable low latency communications. And the idea there is cut the latency network to allow you to do you might have seen crazy videos of people doing remotely shaving somebody while they're sat up a mountain. Doctors performing remote surgery. Yeah. Now, do we think there's going to be that much demand for that? I that I'm a little bit skeptical about. But it is interesting that you can then support things like augmented reality and virtual reality. You get a lot more capabilities for that. So it becomes an enabling technology for the metaverse. Okay.

09:09

Again, that's a whole nother conversation.

09:12

You've probably eyes glazing over a little bit discussion. The Metaverse kind of interesting.

09:21

Let's just let's you know, let's Let's venture into the moral component of it. There are going to be people that are just theoretically going to get lost in the metaverse. Yeah, yeah, like the human person. For me. I'm not sure if I into that by no means but it's just it's just the way it just

09:37

I agree. But for me, the funny thing about it is we were in the technology sector. And technology sector is generally the supply of the technology, invent new technologies, and then they try and find markets. And they show exactly, exactly that. But with the metaverse, you've got a weird situation where it's demanding. You've got this use case that's being proposed of total immersion, rapid response, very, very rich experience. And the supply side is then suddenly a little bit worried about it, hang on a minute. We didn't invent this, we didn't come up with this thing. It's not, we've got to find the technologies to be able to support that. So for me, that's, that's the interesting aspect of it. I'm not, I'm not entirely convinced about whether we want this thing. But I suspect this thing is coming whether we want it or not as often

10:36

it is, yeah. But when, when you back to what you were talking about latency, and I thought that that's an interesting, somebody chirped about, like autonomous cars, you know, want latency and autonomous cars.

10:50

Correct, because you're crashing into other people. But the thing about autonomous autonomous driving is a bit of a bit of a moot point, because the clues in the name, it's autonomous, you shouldn't need to be connected, to do its thing,

11:04

but you know, they're connected, you know, somebody's gonna say, hi, let me just connect this car.

11:09

Absolutely, it is, and you get a richer experience, and for navigation, and all those sorts of things, it will allow a better experience and a better product, but ultimately, that that car needs to be able to drive itself. So the latency issue actually might not be quite such a significant thing. But you think about factors, when you think about production lines, and you think about the deployments of a lot of private networks. CBRs Spectrum was auctioned in the US quite recently. And so there's been a sMatte of companies rolling out particularly within industrial parts rolling out 5g, mostly to 4g networks, to be honest, because people haven't quite worked out with 5g for, but the 5g is coming. And you can a Matt they're operating with pinpoint accuracy, a set of production facilities that are able to respond, like I say, with milliseconds of delay, and just becomes a more efficient production.

12:06

But the reality is, is that that this genie has been let out of the bottle, we're going to, we're going to, we're going to collect all that data, we need it, we're going to be using satellites, and we're going to be using every means of being able to collect the data, and then we're going to use whatever tools that are available to analyze the data efficiently. And and what I keep on talking is if you if you are a manufacturer, if you are a industrial person, I just don't see any other way around it, you need to be involved, whether you want to or not, it's gonna it's going to demand that you or you're gonna go, you know,

12:48

correct. It's the competitive differentiation with the 21st century. That's it is how I've described it in the past, it really does make that that much of a difference that greater efficiency of operations and process. And so now, there's a lot of hard learnings to be gone through between where we are now. And the point at which every organization becomes an IT organization. And all of the capabilities that have been delivered are actually driving the efficiencies in organizations. But it does come and if you're one of the laggards, you're gonna struggle, you're lose market share, and eventually you're gonna be pushed out of the out of the market. It's, it's inevitable.

13:31

It is, it is. And I think that there are plenty at this particular conference that are pushing the envelope that are constantly discovering new use cases that are that could not have been realized or didn't understand it five years ago.

13:49

So we talked about something called the thin IoT stack. Okay, unexplained.

13:55

Holiday just got to interrupt real quick. I love the fact that there's a whole new lexicon that's always constantly generated. going, oh, there's a new one. Yeah. Now,

14:05

well, we're desperate to come up with any term that will grab the attention, people will hook on to so that's in large bites man listing because we want our baby the thing that we've got to be the one that everybody picks up on, right. So now my, my co founder, Jim Morris actually got got exactly that thing with with the low power Wide Area technology, you'll see a lot of people talking about LP one, he came up with that. I'm, you know, I'm gonna catch up. Now, I've got to try and come up with my own term. So thin IoT is the one I'm trying to push at the moment. But anyway, the principle is,

14:42

obviously that's T I O T.

14:47

So you've got, you've got a stack, you've got an IoT stack, you've got devices, you've got operating systems, you've got middle way you've got connectivity, you've got all of these various different elements of an IoT stack, and over the course As the last mostly of the goes live 10 years, but before that, you've had a gradual refinement each one of them. Okay, so you pick the operating system, you probably got a dozen embedded operating systems operating system, specifically designed with IoT constrained environments in mind. And that reduces the barriers to entry. Same with the low power technologies that I talked about earlier, reduces the barriers to entry and reduces the complexity of deploying. And it's, as you go through this stack, as you get more efficiencies in all of these different elements, the hardware, the software, the connectivity, and so forth. It opens up new use case. And you combine it all gradually opens up all sorts of things that we might not have thought was possible to do. I was just talking to a company called Ignite and they make software defined and timbres. Okay, so the idea being, you can tweak your antenna according to whatever the parameters of how the thing is, the device is deployed, rather than thinking, Okay, I know how I want my antenna to work before I even put the device in the field, they have software defined. And again, that opens up, potentially some use cases that might not have been otherwise viable to do when it's this, these increments, these little additions. And these little developments really help it.

16:25

There's a There's a book out there that I've been reading. And of course, I have a vapor lock brain. So I can't remember what the name of the book, but go on to industrial talk, I'll have one there. The name of it, however, is the convergence of technology. And so somebody might be over here, doing something with IoT, and somebody might be over here, talking neural net, and somebody and then they realize that, oh, my gosh, here's two technologies that could work together new use case, we need to do it and stick it in here. And it's going to generate these type of values. And so that's the

16:59

world you live in. It absolutely is, I think you can't take an individual technology and just think about that individual technology. It's it's a lot about how they interact with each other. And I've described, particularly, we talk a lot about IoT, and AI and edge computing. And I've talked about that in the past being like, three kids under a long note, like pretending to be. Realistically, were one big technology. And they are because most of most of what happens in AI is going to happen as close to the thing that it's controlling is possible. And then you get into edge computing, and then that thing needs to be connected and so on. So effectively, there are three technologies that just all overlap.

17:54

I can I can keep on talking about this all day long. But we don't have that luxury or time. How does somebody get a hold of you there, Matt?

18:02

Take it at that website, transformer insights.com. Tactical with an A.

18:06

It's just sort of put this. And that's another challenge that happens within the industry, they got to try to find the URL. And it has to be sort of this blending of different needs, that that communicates what we do, yet. Nobody knows how to spell, but that doesn't matter because we're in the world of innovation. That's what it's about. All right, we're once again, broadcasting live from IoT solutions World Congress, Barcelona is the town. Fabulous professionals, incredible company solving problems. Absolutely wonderful venue. Put this on your bucket list. It's a must where they're also sponsored with, they're gonna do this industry IoT consortium, go out to their website. And again, you're in the IoT world, that is a place to go. All right. Again, we're gonna be broadcasting live all week from this event. So stay tuned, we're going to have another great conversation. Charlie, man, you were fantastic. You're listening to the industrial talk, Podcast Network. All right, once again, thank you. Thank you so much for supporting industrial talk and joining me on this journey to educate myself with some of the best leaders in industry. Be a sponge, come learn with me, and a hearty thank you to Matt Hatton Transforma Insights is the company go out to them that's transforming insights.com Find out more, you need to be a part of educating. And I know that they're doing their part to really bring about some solid insights into what's taking place with digital transformation. What are some of the, the the avenues that one can take? And I guarantee just like Matt, they were an open book, you know, reach out to them, and I'm not on his stack card. It's impressive that on them on LinkedIn. All right. You paper pencil. I'd like for you to put down 2022 IoT solutions World Congress, it is in Barcelona. It's a fabulous venue, they do a great job putting on a, a wonderful conference. And again, incredible individuals are attending the event. So you need to be a part of it. Because you need to be about educating, collaborating like Manhattan, and innovating because we want to make sure that you succeed in the future, your businesses, your manufacturing, whatever it might be succeed in the future, and that requires you to educate and collaborate. So be bold, be brave, daring greatly, as always hanging out with people like Matt, and you will be changing the world. We're gonna have another great conversation from IoT solutions World Congress shortly so do not go away. Stay tuned.

The post Matt Hatton with Transforma Insights appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Dr. John O'Shea, Chief Digital Transformation Officer at Dell Technologies about “Collaborating with Industry Leaders to solve today's challenges with innovation and technology”.  Get the answers to your “Industrial Collaboration” questions along with John's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

DR. JOHN O'SHEA'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/drjohnoshea/

Company LinkedIn: https://www.linkedin.com/company/delltechnologies/

Company Website: https://www.dell.com/en-us?1659240497?1659240497

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

John O'Shea Conversation

Mon, 8/1 9:23AM • 18:40

SUMMARY KEYWORDS

john o'shea, innovation, company, people, conversation, hybrid, technology, digital transformation, industrial, business, trusted, find, connected, understand, approachable, talking, john, connectivity, implement, drive

00:00

Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to armis.com, find out more, you will not be disappointed. Also industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org, find out more again, you will not be disappointed, you're just going to be happy. Alright, once again, welcome to industrial talk, thank you very much for joining a platform, an ever expanding ecosystem that is dedicated to education, collaboration, and of course, innovation. were broadcast and we were on site at the IoT solutions World Congress, you got to check out the other ones that we have done. And we're talking to Dr. John O'Shea, Chief Digital Transformation officer at Dell technology. And he's all about educating, and he's all about educating the executives about what is happening within the digital transformation space. And I'm telling you right now, you need to listen, so enjoy the conversation.

02:04

We got a hot seat, this is a good conversation. They're all good conversations. So don't take offense. They're all good conversations. John O'Shea, Dell Technologies as the company we're going to be talking about innovation, but from what you think about, we're going to be talking about innovation and how it's impacting, or it's going to impact. Or maybe the language is for C level people so that they understand the importance of love technology or innovation. Hi, how are you doing, John? I'm worn out. worn out? Hey, how long have you been hearing this show?

02:38

Have you might have been here since for two days?

02:40

You've been? Yes. Great, great

02:41

show. It's a great environment. Great people great innovation talks here. Fantastic.

02:47

I like the collaboration. It's not about the people that kind of get it is it is without a doubt. I mean, it's like the technologies technology. I got it, I got it. But you know what, what has changed drastically and we're going to talk about this. Three years ago, I was here COVID hits, I think COVID helped sort of speed up some decisions as a result related to, let's say, digital transformation for data, whatever you want to call it IoT. And, and we are here today, and the conversations have been revolving around how the technology is being used today. real use of the technology not, you know, theoretical or whatever. It's real stuff. So what we have is this, let's just let's just level set, John, give us a little background on who you are. And then we're going to talk about what you do.

03:33

So my role and methodologies is focused on two things. One is innovation. What is innovation do? What value basically innovation brings? What's the value? And how can we drive and understand our customers? How can we implement solutions that can bring that value to them, to scale them to the next level? So my role is as Chief Digital Transformation officer for IBM? And how I have a conversation, sea level conversation with executives in relation to how was your business assurance it? What does your business do? How does it work? who's doing what? And how can we do with the innovation? What innovation, what technologies that we can? How does our innovation, our technologies help your business? How can we work together to fill to fulfill this.

04:22

I like the fact that you're making it approachable, because let's say I'm Scott sixpack, I have a manufacturing business, and I have a I have a slew of headaches over here. I got on the air over here. And then here comes here comes John, in talking to me about innovation, and I know it too, just for me as a business to be resilient and has some sort of legacy associated with it. I need it. But do I really want to have that conversation? Because it seems like that's more headaches. I don't know. Can you make it simple for me? Can you just sort of put a chip in my head?

04:58

It's it's all about keeping It's all about people, period period. It is all about people. The technology is technology. Number one, but how does it people use that technology to scale and elevate your business has conveyed itself? That's not a caption. So think about, you know, what is your business? What are the gaps in your business? What are the processes you have? Are you over processed? Do you have too many procedures? What are connected with

05:26

year to year? Yes, they do? And do they have a lot of legacy systems? Yes, they do. And do they have spreadsheets? Yes, they do. So, so, what's great about that, and you're absolutely, and that's a real good conversation. And I think that that's an approachable conversation, I think what's we struggle within some more than others, is the ability to communicate the value in innovation, and, and in in a way that is truly approachable and consumable. And that's really your role.

06:03

Yes, you when you look at but you have to cut activity with people, you have to inter accountability, you have the functionality, and you have to structure around. So connecting the dots to the value connecting the dots, optimization, connecting the dots to the future thought leaders in your company. Yep, we want to talk to you, in your company to drive the innovation for you.

06:25

Do you ever have conversations as long with that? And I'm going to I'm going to just say, hey, you know, John, that's all great. I love it. I think the future's bright, the innovation is great. And I yeah, I've got plenty of challenges and problems is what will be my my education? How will I find people to be able to say, Yeah, I got it. What do I do about just my workforce? How do I train them? What do I so I'm sort of in that sort of tactical? It's great to be up here. But I'm just like, that problem?

06:54

Yes, you have a I mean, every company, no matter what company want to no matter what kind of product you have, we all have to have a strategy. What is your strategy? One is people two is organization structure. Three is education for the people, what tools are they using? The Legacy system topic, we touch on legacy systems, right? Interoperability, we will be talking about data comes in three fashions, right, you have a structure, you have the semantic data, and you have the unstructured data. So when you look at these different levels of this, how can you drive the innovation? It's all got to do with communication? So there is a lot of things that come into play. Now the communication protocol, what is understanding? What are we? What are the values? What are people, what each person is bringing to their department, to their division to their area? How they're how are they connected up? Do we have silos, so knocking down beside with communication? So looking at today, understand the business value where we're going? What does the company do to the, to our customers, for example, to their customers, and so forth? How do you how, with technologies that we've talked before, Scott, technology is technology, so we're not in control of technology, we use technology, and we shifted to the power teams, when we want to move forward in the innovation, we create the innovation to understand the value. So it's understanding the value factor of that area. And then we talk about it, there's many connectivity with multi cloud and so forth. So right now the work is shifting. I mean, we of course, COVID, coming out of COVID, a lot of companies basically hybrid, a lot of the replays are working from home, and some will go back to work. So we'll get into a new era or get into a hybrid era, we're getting to hybrid of innovation, hybrid of empathy, hybrid of understanding fire of self awareness, bringing that together to hey, you know, what, this is what my company does, I get it, I understand it. This is the type of tools I need. This is the kind of infrastructure I need. How do I move forward to that and bring that value proposition to our customers?

08:53

I just like the fact that I think the conversation is the point you brought up some really, you know, Jim's like the how COVID, the pandemic has, has impacted, and I believe that businesses will be hybrid, I think there's, it's hard to justify. All right, everybody, come on over here. And we're going to be here and go back to that sort of old model when everybody's sort of feeling oh, I'm okay. But in that comes with the challenges. And we're also talking about not just the people but the culture. And I think you're speaking with sea level individuals to say, hey, let's look at this. Can Do you ever approach companies in a way to say, Hey, this is these are the realities that exist in the marketplace today. And I know that you're dealing with some challenges. Is there some way to be able to incrementally sort of choose and move a portion of the business and then you get the picture? Yeah,

09:54

I think it's, I mean, fundamentally hypersurface thing? Yep, absolutely. Absolutely across the board, you got to have a solid, foundational sophisticated technology to drive your bike. There. So the tools are there, the implementation has been working for the last two years, I mean, Dell has proven to factor in relation to we have, we have secured a lot of hybrid solutions for different companies globally, we have escalated in a way that we have come forward to generate a new generation, a new hybrid lead of employee, really, so you have a new hybrid of connectivity, you have a new hybrid of technology to support that the hybrid, then you have to have the hybrid tools, right? So the going into like AI, between HPC, and all of these things that we're talking about today tend to differentiate, they they help talk, like, you know, they 60% of the conversation about AI, what does it AI? What does HPC do for me? What does storage, but all of this is interconnected as well, like, do you have to have to have that conversation? Not on a technical perspective, but on an economical basis, too. Right. So the financial areas when

11:11

I think one of the in the right, it always it has to you can't just sort of, you know, implement some of these, you know, digital transformation, innovation, whatever it might be, and it doesn't improve the bottom line. I'm not sure if that that doesn't fly in any any, you know, financial structure. However, what is pretty interesting from that hybrid perspective, many companies are dealing with, I'm having a hard time finding people, or the right people, or the train people that does what, what is interesting, from a hybrid perspective, it's really sort of it doesn't have any geographic location, I can theoretically say, I can't find anybody here in Barstow, California, but I can certainly go to, you know, Nebraska and find that same person that just work remotely. I find the best person in Nebraska, there you

12:00

It breaks down boundaries, just completely. So we've written your break down boundaries are breaking down cost, which is your added value as is that customer centric approach, right? That's the value that's one value that's there as well. So you're acting, right, you're you're connected that value, the collectivity, talking to someone, hey, I can get someone in Australia, I guess I'm in Japan, that can work for us. I mean, they go under different levels of communication. But that's something that you can adjust with your company, your business. So aligned in hybrid, multi cloud is the future, it's here to stay, and it's only going to get better.

12:38

Oh my god. I think it's great. And I always get geeked out on the technology, the innovation here, but I'm always I know that it's only as good as the people, the culture, the management, whatever it might be, and the vision. And it's that's all has to be nailed down. But I think I think today, and your conversation, and what you represent adult is, is a fertile ground to have those conversations, because I know that. And I'm sure you can validate this, that businesses are looking for help and solutions, and they're looking for trusted people, not just some body that says yeah, you got to do no trust it helped them with this journey.

13:22

Exactly. Complete. Sure Exactly. Because what you're what you're doing is that you're building the seeds to inspire and develop for tomorrow. They're building the trust. So you're so we talked about fibers, we talked about connectivity, operability, which with all of this, you have to trust. So you're creating the education for the people to understand what builds trust is awareness. What builds trust is understanding and how you connect that together is communication, data lines that are between any business. So showing the vision is one thing, but then having your people to understand the vision, I drive with your own implemented plans and tactical view of the business portfolio.

14:03

I love it. I love this conversation if you're relatively new

14:08

in that position. Yes, I I'm in the position relatively new. Yes. But it's, I've been in innovation for last 30 odd years. You see changes? Yeah, I see a lot of changes to growth globally. I remember we used to use the PDAs for example. Yeah. You know, remember the PDAs

14:22

Yeah. So it's one thing that I'm always sort of struggling with is is the velocity of this of the innovation. This, you know, last year it was one thing this year, it's it's a leap forward. And next year, in two more years, it's going to be a super leap forward. And it just seems like it's it's accelerating. How do you address a sea level individual and say, Hey, we're here with you, but I know that you're nervous because am I gonna put something in here and I'm gonna do this and then next year, it's like buying the TV. It's like, I could have got that.

14:57

Yeah, see when you there's a lot of changes. But to emphasize that change is crucial. So change is good. But all change has to be tested. Change has to be approached with a business approach for the vision of the future, but also with the perspective of what am I doing when legacy systems now? Okay, what legacy systems do you have what innovation tools or technology you need to implement for the new stages of your business, for your new tactical approaches? And by connecting that, of course, because we're talking about hybrid. So connecting all of this to the hype today?

15:36

I don't know if I want to keep on talking. But I know that you get to catch a plane and I know Bill Hoffman. How do people get a hold of you? They're doing it. Can I get a hold of you if I'm not living in Ireland?

15:48

Yes, of course.

15:50

Because because we're hybrid, baby. Yes. How do they get ahold of you?

15:56

When basically holding me I mean, I love

15:59

LinkedIn, baby. Twitter. What's your Twitter handle?

16:04

Doctor? Dr. John O'Shea or your

16:06

doctor? See my notes here? No, doctor, you didn't you didn't start out that. Dr. John O'Shea. Dr. John, you were absolutely spectacular. Thanks. I love that mission. I love that desire to really make make innovation approachable. That's what I want. I do I want that. Alright, listeners, you'll get all of Dr. John O'Shea. See how quickly I learned contact information out on in just real talk.com. So if you're not you need to reach out to this guy. Yes, he is trusted. Yes. He has mad skills, do so you will not be disappointed. Again, we are broadcasting live from the IoT solutions World Congress having a great time, incredible people solving big problems through innovation and technology. Put this on your bucket list. All right, we're gonna wrap it up on the other side. So do not go away. We will be right back. You're listening to the industrial talk Podcast Network. All right. Again, thank you very much for joining an industrial talk. That was Dr. John O'Shea. I'm out on his stack guard right now. Type in Dr. Type, and John and O'Shea. And you will find Him and He is passionate about collaborating. He is passionate as you can tell about the education and collaborating and of course, innovation and being able to help companies through this digital transformation journey. Reach out to Dr. John O'Shea. I'm telling you, you need Sherpas like him, especially in this world of innovation. We are building right here at industrial talk and ever expanding industrial ecosystem and an industrial entertainment system. You and others companies are doing incredible work. We celebrate you here on this particular podcast. We would like for you to participate as well go out to industrial talk.com Find out more, get on a podcast, meet me at the conferences, get on the podcast. They're all fun, and it is all designed to celebrate you because you guys are doing incredible, incredible work. All right, we're gonna have to wrap it up. Be bold, be brave, dare greatly. I always say that every time and industry reflects those bold, brave and Daring Greatly qualities each and every day. Hang out with people like Dr. John O'Shea. And you will be changing the world. Thank you very much for joining once again, have a great day. And we're going to have another great conversation shortly. So stay tuned.

The post Dr. John O’Shea with Dell Technologies appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Dr. Gunter Beitinger and Petra Monn with Siemens  about “Digital Transformation Value to the Enterprise “.  Get the answers to your “Digital Transformation” questions along with Gunter and Petra's unique insight on the “How” on this Industrial Talk interview!

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DR. GUNTER BEITINGER'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/gunter-dr-beitinger/

Company LinkedIn: https://www.linkedin.com/company/siemens/

Company Website: https://www.siemens.com/global/en.html

PETRA MONN'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/petra-monn-19a85b79/

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

digital transformation, factories, digitalization, siemens, petra, people, iot, industrial, shop floor, software, problem, industry, technology, solutions, logic, enterprise, bucket list, armas, world, insights

00:00

Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to armis.com find out more, you will not be disappointed. Also Industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org. Find out more again, you will not be disappointed, you're just going to be happy. Hey there, and welcome to industrial talk. And you're saying to yourself, Scott, where's that jazzy intro that you normally have for your podcast? Well, this is a series. This is a unique series of interviews that were conducted on site at the IoT solutions World Congress in Barcelona. Excellent event, excellent venue, incredible professionals all focused on solving problems, helping us navigate these waters of digitization, and it's all happening at the IoT solutions World Congress, you need to put that on your bucket list. So with that said, let's get on with the interview.

02:02

To experts, Siemens as a company, we're going to be talking to Gunther, and Petra, specifically around the value to the enterprise with digital transformation. As you guys are all caught off guard, you didn't realize that's how I roll it. You guys do it. You have to Yeah, good time. Good. Good conference. Yeah, absolutely. Yeah. Just just yeah. Thank

02:31

you. Thank you for inviting us good. Yes. We already enjoy it here. The conference, walking over the floor and looking what is new.

02:41

Actually, it's also very nice that it's in Barcelona.

02:44

That no problem, isn't it? That's not That's not a bad thing. It's, it's a plus I keep on telling everybody. Yeah, once you come to Barcelona, make sure that you make this part of your bucket list to come to this particular conference. But yeah, Barcelona, we're going to a secret bar tonight. You want to know about it. Secret one, I see a hush hush. I'll share it with you guys if you want to, because I will. That's how I roll their toe. But we're gonna. So for the listeners out there. Let's start with you, Petra, and give us a little background. How long have you been with Siemens? And what's your background? As a professional?

03:20

Well enough to many years actually enough? Been a customer of Siemens before that that's been working in the aluminum industry? Oh, yes. Really? Yeah, we were flat rolling aluminum for can makers to make a lot of cans for beer, and other beverages, of course. So I've been a customer of Siemens, and then I changed sides. We recruited you. Well, I sort of wanted to know, you know, how they're all doing that. And then they told me I should try to actually unify a little bit of their portfolio because they're having lots of software. Since around about 10 years, they've been investing heavily in software, and they want to unite that software portfolio with their hardware portfolio. And that's a challenge.

04:09

Yeah, you're sort of soft pedaling. It's a big challenge. And it is something that has to happen in the world of digital transformation. If digital transformation is the sort of this solution to make you more efficient, create a business that's far more resilient, be able to give you insights, all of that good stuff. You need. need people like you to be able to make that happen because apparently you execute what about you? Gunther? Give us a background. Dr. Gunther?

04:36

Yeah, so yeah, I'm was research collaborator in a university there is where the doctor comes from, and now I'm since Yeah 99 with Siemens, but in different roles and in different areas. I started with Siemens, automotive, then Siemens healthcare. And then now so large drives and now with digital industries. Yeah, I've worked in The US and Mexico and also in other countries. So now I'm making stronger digital transformation.

05:08

Yeah, mad streak right now. But one of the questions I do have, and when we start talking about digital transformation, let's say I'm a manufacturer, okay? I'm Scott manufacturer. And and I hear about all this digital transformation stuff, everybody say, Hey, you got to do there, got it, you got IoT, you got the edge, you've got thin edge, you've got far edge, you've got near edge, you've got all of this stuff. And it's, it's just this lexicon of just things and all I care about is making my business more efficient. Getting some insights, and I don't want a headache. And I need to trust somebody to do it. Because all of a sudden, IoT for I O T is like this miscellaneous file now. And it includes everything doesn't include my laundry, but it does include everything else. Money never know. Sure, come next year, and Scott, we're going to be dealing with your laundry, IoT. So how do you how do you approach someone with the with the fact that this is the market that you navigate through? And how do you begin to instill this to Guntur? How do you instill some confidence in trust? Knowing that, yeah, you're the one.

06:23

First of all, because we are running our own factories, and we are using also our solutions in our factories. So this is what we also can show and demonstrate to our customers when they are visiting our factories. And yeah, by circumstances. Some of our factories are internationally also known as digital Lighthouse factories, and recognized by this also by the World Economic Forum. And as we are using our tools and implementing them, of course, we are able to develop them really, so that they are bringing the value to our customers.

07:09

Outside of the fact that I was pretty geeky about digital lighthouse. I like that word analogy, because I believe there are many out there that that we talked to use cases was like, hey, there's a new use case here. Here's a technology that is new, and we have this one. And then we created a new use case that apparently this is a problem. And we just sort of keep on going. But with Siemens, there's there's there's, there's real, it's, it's real, and I can me, I can say, hey, I want to go there, and I'm going to see it in action. Right?

07:45

Absolutely. And I think what it really adds value to all of this is really fast, we can not only talk about use cases and technologies, but we can also talk about what you need to make it happen. To implement it, we can really give some hints as to how high the efforts are, what kind of people you might be needing, and, and all the stuff that you need to think around. Yeah, you know, making the tap. And also,

08:10

you brought up another good point and we can sort of pull on that string just ever so briefly, is that there is a workforce component here. And there is a need to because this is so new outside of the fact there's a velocity that exists here with this technology. Yesterday, it was this and now today it's that and and the workforce itself has to have that, you know, upskill reskill, do we have the right people, how do we plan going forward? What is that going to look like? How do we begin to address that from a Siemens perspective? Because, again, you come to me and say, yep, digital transformation is going to create this business that's going to be more efficient, you're gonna see this you're going to do this you're going to be more resilient than whatever, but I can't find people what do we do with that?

09:01

Yeah. Now you have, how we address this with the staff we have on board and the other aspect was what you mentioned how we can find people Yeah. So, of course, we have to deal exactly with the same problems as anywhere in any any other company out there of why we are implementing these digitalization in this digital transformation as this is why it's called transformation. Of course, we have to think about our staff, our people and how to communicate this transformation to them. So from our point what we are doing is we have continuously communication with our people in our shop floor meetings, what they are going to expect what we are going to do and what we are going to address to stay competitive, to stay on the yeah ahead of technology and why we are doing Of course, we are offering all our staff rescaling and upskilling programs, as we are developing these technologies, and we are also imperiled developing rescaling and upskilling programs. And everyone, every every employee at Siemens has the possibility to log on our platform, which is called the solution platform and also the learning world where they are, can find their individual reskilling upskilling paths According to her, and his individual job profile. So for example, if you are a maintenance technician, and you would like to stay up to date ahead and be attractive for your employee, then you go into this learning world, you will find a path, a learning path individually for this career. And then it tells you what will be maybe expected from you in the future and how you can upskill yourself. So you have individually the possibility to create and to follow up, and you do it when you want. So also this is new ways of working you do it when you have the time you do it when you have the Yeah, yeah, when you would like to do it, because then also then when you are percepts, or when you have the perception, and this is how we address them.

11:48

Because that is excellent, you're absolutely spot on. I like that. Because the reality is, is that there's this velocity, this buzz, this thing that exists with in today's technology that is sped up fast, and therefore there is I can't see a time when, hey, I'm good. I'm all I'm all educated, I'm good to go. And it would seem to me, that is a continuous education, because there's going to always going to be some new technology, there's always going to be greater value in whatever is getting and it's going to we're going to roll it out. Petra, how did you sort of you're semi new, but you've come from the aluminum industry, that's a heavy duty manufacturing centric type of business. How did that that business deal with this digital transformation? Were they wrestling with it at that time? Well,

12:42

I, of course, it's a different type of manufacturing in aluminum. And so I would say they were probably a little bit behind Siemens also, because if you look at Siemens, as a company, it's a very engineering driven company. Of course,

12:57

a lot of companies are behind Siemens. So sure, if that's a problem,

13:05

totally, you could see that, you know, you would have all these very curious engineering driven people in the factories also. And now here comes a very special element that we have, with the digitalization of our own factories, it is that we can add even more purpose to what the people are doing. And putting in all this effort into digitizing our own factories, it is that they can actually help to make our own products better. So they have an extra purpose in what they are doing every day. They do not only make our factories better, but they help the solution providers that we have in house in Siemens who provide software for industry to make that software better. And so I think that adds a little extra spark in their little extra motivation, especially also to the already highly skilled workers and engineers in the factories. And it also adds obviously, a little bit more speed simply just because you're exposed to to higher pressure also or you want to you want to show off, you know, not only for your factory, but also towards the towards the solution provider.

14:14

So, go until we start talking about digital transformation. There's a lot of people talking about it. Yes, it is a word that is bantered back and forth. But I like the fact that you mentioned the need to bring value to the enterprise. In that process going to do is sit down with an organization can you say hey, let's take a steineke tiny step, move forward there. Or how do you how do you approach an organization to saying you need to do it let's bring value let's do it this way.

14:48

Yeah. As we are wanting to bring value to the digital transformation to digitalization, we are not coming from the technology. We are coming from the most pressing topics of our factories. So, we are going into our factories and together with them, we are working out what is the what are the most pressing topics and how can we how digitalization can support to solve these, and we cut out a piece of a maybe a bigger problem and make the life on the shop floor for the factories easier. And so, this is how value comes into the approach what mostly, we see is done wrongly that you address it by technology, hey, how about using Blockchain how to use edge technology and then what is the value now, you have to address it from the problem and and while you are really solving a problem together with the factories, you are leverage the motivation, the acceptance at the same time. So coming back to our people, and also the value is directly there. The next thing is if you are looking for solutions on the shop floor, and you do it in many different factories, you get a feeling of which solutions are scalable. So yeah, so you develop a solution, which can then be rolled out over the factories, and you multiply it and then digitalization has a much higher impact on the company. And while you are looking for such scalable solutions, so the step, bringing this to the market and have an even an enterprise impact while you are offering a solution, which is tested in your environment by a problem is then something which brings also value to the customers.

16:59

So one of the things that I've really, I can appreciate it, it seems that this IoT, this conference, there is a there's good and bad with a pandemic got it, I understand the bad, but the good. I've come to realize that there is a necessity to collaborate more, there's a necessity to be able to have greater conversations and what you just painted Gunther is said, we're going to sit down with your customer, we're not going to we're not going to say hey, here, this is the device you need this is this and and and you just sort of do this. No, you're there to have that dialogue to say, Okay, what is that pressing problem, we can slice it out. And then we can say, all right, it's gonna work, scale it, and then be able to create greater value, which is your ultimate effort. You don't want to just do something and say, Yeah, that's it, man. Good luck. That's a headache. And we know that there are a lot of legacy systems out there that fall into that category. So Petra, where do you see? Where do you see that going? I mean, I'm just telling you right now, two years ago, or three years, when we're when I was here last three years ago, maybe that's and then we hit the pandemic. So it's been four years. God, it's been three years. Yes. I just became older. Anyway, the conversation has changed so dramatically. I mean, it has to where it was like, Hey, we can put this device on this asset, and we can pull data. Now it's complete. That's like, yeah, that's, yeah, we can do that. But now let's start looking at the data, slicing the data, making sense out of the data, creating tactical recommendations. From here, where do you see it going? I mean, this, this is exciting. I don't have a future. What do you think it's going?

18:57

Yes, I think you're so first of all, yes, I think you're right. I mean, we've really shifted from a hive discussion into a, you know, sort of no nonsense discussion. So people are really working on many of these use cases, and they have the people that it takes for it. So where are they going? I think what we see now more and more is that we go away to be going to a very data driven logic. And that also means that we start to start to slowly shift a little bit away from that engineering driven logic logic, which is an if then logic where we think we can sort of control everything in that sequence. But to turn obviously, to statistically driven logic, some some start to call it AI and then go into all these algorithms and so on and so forth. So where we go into data clustering, and then really, you know, have all these these data scientists also on our shop floors, I'm looking into our data. So that is definitely something that I can be that I can see another thing that I believe is happening to is really this convergence of OT and it Oh, that's a huge, that's a whole nother topic. Yeah. So, so we were having all these people who were really, really good with all the machines and, you know, have their their very own programming logic in there. And now this programming logic from the from the machine level needs to fuse into the logic that we have in software. And that blink brings such a whole lot of changes we did, that's not just on a technical level, actually, that really also goes into how we're driving projects. Because software, people tend to have a lot shorter innovation cycles, they're, they're all working in that really HL mode. And that's something that from the hardware world, we don't know as well, because we are very used to hardware needing to really, you know, stand too many limits, and really stand up too many quality tests, and so on and so forth. So we are not used to put out into the world some piece of hardware, which is semi functional. Whereas we might bring some semi functional software onto the market, just because we can very quickly and very easily in short cycles improvement. So

21:21

that's, that's why when Microsoft launches a new update, they know that they're going to have bugs, and then that's already out there, whether they like it or not, they're going to have the user community saying that's not working. Hey, thank you very much. It's corrected now. You know, that's, that's the reality. And one last question to go into. This is all interesting, from my perspective, the reality is this available from the small to midsize businesses as well or is this just a, this whole digital transformation is only for the big boys and girls, and it's available for the small amount

21:55

that will be there, the whole digitalization aspect is nothing. Just for big enterprises. I would sometimes also name it, digitalization pushes lean to the limits. So you start from the shop floor, you implement smart solutions, small solutions, which make a great impact. Even a small algorithm who predicts maybe machine breaks down a few hours or a few hours before it really happens, brings a lot of value in small companies. It's very easy to deploy a very easy installed. And the big solutions, of course, installed over factory networks. Yep, that is then for enterprise companies.

22:47

All right. I gotta run off to another meeting that can you believe it? Well, yeah. And go on into the auditorium. You're gonna see me over there. And thank you for having us. So let's, let's for the listeners, how do I get a hold of you, Petra, talk to us. How do I how do I connect?

23:02

My name is Petra, mom. I'm looking forward to meet you.

23:05

That's right. That's M O N. N. And Dr. Gunther? How do they get ahold of you?

23:12

You can also find me on don't biting their nails.

23:17

You guys were fantastic. Thank you very much for saying yes. I enjoyed this conversation. Excellent job. All right, listeners, we're gonna wrap it up for today. This is day two, the end of day two, at the IoT solutions World Congress. It is an exceptional event. Put that on your calendar. And if you have any issues, comments or concerns about the contact information for your night, it's going to be at the industrial talk.com. And we're gonna wrap it up on the other side. So stay tuned, we will be right back. You're listening to the industrial talk Podcast Network. All right, once again, thank you very much for joining industrial talk. And as you can tell, we were broadcasting live from IoT solutions World Congress in Barcelona, what a great opportunity. It was a lot of fun. I gotta tell you to meet incredible professionals, why Cooter, Petra and others that are really focused in on solving problems making the future bright, for lack of a better term? All right. Put that on your bucket list. Yeah, why I now we're going to have all the contact information out on industrial documents. But we're also pulling together a just an ever expanding ecosystem of professionals like gouner and Petra, and others that are really focused in on delivering value, thinking differently. So please, support industrial talk, support the individuals that are out there, support the sponsors that make this happen, like Armis, like cap logistics, and please be that we're gonna have another great conversation from IoT solutions World Congress, so stay tuned.

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On this week's Industrial Talk we're talking to Shely Aronov, Founder and CEO of InnerPlant about “Reimagining the role of crops in agriculture.”.  Get the answers to your “Seed Designing Technology” questions along with Shely's unique insight on the “How” on this Industrial Talk interview!

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SHELY ARONOV'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/shelyaronov/

Company LinkedIn: https://www.linkedin.com/company/innerplant/

Company Website: https://innerplant.com/

PODCAST VIDEO:

Other Podcast/Blogs and Videos of Shely:

CropTastic – https://podcasts.apple.com/us/podcast/croptastic-the-innerplant-podcast/id1568516522

“Big Seed” Is Failing, And Farmers Need a Plant B – https://www.forbes.com/sites/forbestechcouncil/2021/09/30/big-seed-is-failing-and-farmers-need-a-plan-b/?sh=7ba240a36f75

The Spoon – “Watch This Video of InnerPlant’s Glowing Plants in Action” – https://thespoon.tech/watch-this-video-of-innerplants-glowing-plants-in-action/

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

farmer, crops, Shely, technology, people, seed, create, problems, field, plants, work, shelly, fungicide, fungal disease, signal, fungal, pathogens, industrial, optimize, communicate

00:00

Hey, industrial Talk is brought to you by CAP logistics. You want to minimize downtime, absolutely. increase reliability, you bet ensure operational profitability. Yes, you do. That means you need 24/7 365 insights into your supply chain, look no further cap logistics, go to cap logistics.com Or just call them. They're great people 800-227-2471 changes happening and Deloitte is your partner, Deloitte, US and global network. They always deliver measurable, sustainable results for clients and communities. It's important to have a partner like Deloitte in your corner to manage and help you through this change, find out more go to deloitte.com.

01:05

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transfer in cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go

01:23

Hi there. Welcome to Windows real talk. Thank you very much for joining the number one industrial related podcast in the universe that celebrates industry heroes such as yourself, I'm pointing at you over the video. You are bold, you are brave, you dare greatly. Every day you're solving problems, you're changing lives and you're changing the world as we speak this very moment. That's why we celebrate you. It makes sense, right? It makes sense. All right. In the hot seat, we have Shely Aronov. Now good company is called inner planet inner planet. And this is an incredible conversation. And I'm not going to do it justice, quite frankly. And you'll realize that she's much smarter than me. Big time. Big time. All right, let's get cracking. I'm so geeked on the future, just absolutely Geek on the future because of companies like inner planet and people like Shelly blazing the trail. I'm telling you, it's exciting, no doubt about it. Big, big time. Alright, a couple of things that I want to put in on your calendar, you got to go and look at IoT solutions World Congress, that's an event and it is in Barcelona, and Europe is opening up and it's a that's, that's a great thing, right? It's a great thing. And this event, they're really focused in on creating real quality, contacts, quality leads, very eco system focused. And so it's a it's a good event, you're not going to be disappointed. So that is I want to say the mid part of May, but just go out to IoT solutions World Congress for additional information, but I'm just telling you, I've been there a number of times, and every time has been absolutely spectacular. And I know, we got to get back to normal. And whatever that is, I just want to start living live. I want to begin, you know, working with more companies face to face. Let's just get going. Let's let's not hesitate. Let's make that happen. The other thing. So I've been noodling on the the concept or the principle of getting the most out of right, dot, dot, dot, whatever that might be getting the most out of conferences, getting the most out of my social content, whatever getting the most out of and actually having that thought process of what can be done, what can be done to improve every aspect because the reality is me personally, I love the technology. I love the solutions that are being bantered back and forth out there that makes our future absolutely wonderful and exciting, and our lives better. Well, the reality is, is if we don't do a better job at selling, right, whatever that strategy might be, we in essence, fail to achieve what we need to achieve that same thing with marketing. And, of course, they're hand in hand from my perspective, they're hand in hand and one marketing supporting sales sales route supporting marketing. It's it's important. And so I've been noodling on that concept of getting the most out of like getting the most out of conferences. For me, my approach with clients have been alright,

04:55

we got a list out there the list is you know, all of these wonderful speakers spot on great topics and talk about needed, right? Talk about today's focus. Those topics reflect today's challenges. No doubt about it. Don't argue with me. But the reality is, is that what I can do is, is when I broadcast from the conferences, I'll take all of that. Because my focus is being able to highlight these professionals as much as I possibly can and deliver the content that you need to be successful. So I highlight these, this is just a simple one of many approaches. So I take it, I'll say, Joe, blow, IoT, whatever. Suzie Q, cybersecurity, whatever. Anyway, they have a topic and they're speaking on a topic. And normally at these events, it's a topic, they speak about it, and then they head on out or wherever they go. And there's a there's a lack of amplification of that particular topic. So why not take the list of the speakers, take the list of all of the topics that are being communicated, be able to say, Alright, you've spoke about it, you're warm and fuzzy, you've got that presentation all down, Pat. Let's get on the podcast broadcasting from the event and create that relationship. That's a big deal. That is a conference, I call it conference two Dotto. Whatever, I have no other else topic to call it. But I truly believe that the media platform at industrial talking, get the most out of conferences, get the most out of your engagements, get the most out of your, your prospects, and their ways of being able to do that in the ways of being able to leverage that. It's all out there. And it's important. It's important for for me, and it's important for the community's people that you succeed. And this platform, once again, is dedicated solely for the fact that you need to succeed. And whatever that means, can't operate in a vacuum, you need to be a part of an ecosystem, an ecosystem that is truly focused on solving problems, problems for the manufacturers, problems for oil and gas problems, blah, blah, blah, and solving those problems. If we're really committed to that. There's no stopping. So noodle on that, are you getting the most out of dot, dot, dot have that internal conversation, either with your team or inside your heart, whatever it might be, and be real about it? There's no, there's no pointing fingers, man, no pointing fingers. Okay. Let's get cracking. Interplan is the company Shelly is the founder and CEO. And it's, it's a way of being able to the, the tools and this is this is, again, I look at things that are non negotiable. And I think education is a non negotiable, we got to do everything we can to educate the best we possibly can. Food is a non negotiable, water is a non negotiable. I think even powers are non negotiable. And we've got to satisfy that so that everybody has access. And we can do other non negotiables. But you get the picture. We've got to do everything we can through innovation, through people through education, all that stuff to be able to provide these non negotiable to as many people around the world, right? We do. So here's Shelly interplanted is a company, they're able to begin the genetic modification of these seeds of, of seeds to be able to, and it's way above my paygrade. Don't get me wrong, it but it is cool stuff. So these, these plants have the ability to communicate, communicate through a release through whatever the mechanism is that plants have to say, hey, I need water, hey, I'm being emphasized. There's an infestation going on. But anyway, it allows you through the use of satellites, looking down and say, Hey, this section of your your acreage needs this, this section needs that and be able to do that on a real time basis and be able to force for farmers for people who feed us to deploy and who do the things that they need to do to be able to increase yield. Great insights.

09:44

I'm telling you, man, it's cool stuff. All right. And I guarantee I butchered it, just please don't don't send me a text saying Scott. You butchered it because I guarantee I did Shelly won't. I'm just sort of the guy that's trying to absorb The knowledge so enjoy this conversation with Shely. Shely, welcome to industrial talk. Thank you very much for finding time in your busy schedule. And being very flexible listeners, I had to cancel on her. And I was very upset about the whole thing. But she was so gracious and kind. Thank you for being on the podcast. How are you doing today? Oh, thanks, God, this is actually better. Listeners, when are we talking something a little unique, but it's very important. I think that it is in, in part of industry. It it touches industry, it touches everybody's life. And that's really food. And Shely comes from the perspective of math skills. And instead of listening to me talking about her math skills, Shelly, tell us why you're such an incredible professional with math skills.

10:48

Well, okay. Well, Scott, so starting with history, I guess. I'm from Israel, I have to start that, even though it's usually not interesting where you're born. But I think Israel is a big part of why I am who I am. I'm studying industrial engineering, got my MBA at Stanford, moved to the US can start a couple of companies. So really always was really interested in starting something new, having control over it and being able to create something of value, but always did things that were smaller than interplant, probably just didn't have the confidence back then. And then about five years ago, my daughter was born, the first daughter, and I just woke up and said, now life is too short to this, something that doesn't matter. And that's really the factor in your bonds. So food and agriculture, our space order is a space that is currently in need of new technology, and transformational technologies, exactly what we're bringing to market. And, you know, and and if you're asking what makes for I, in my opinion, what makes for a successful startup in the space is identifying the right business opportunity, the right timing, to take advantage of the opportunity, which is what my background brings. And then I have a great co founder of the molecular biology can say, okay, we can make plans to communicate, this is how we do the biology part of it. But I bring the business aspect more.

12:18

See, this is interesting, from my perspective, I have the Scots hierarchy of industrial needs. I just threw that out. Yes, you can run with it. However, it starts at the bottom and at the bottom are things that are from my perspective, are non negotiable. And how does technology how does innovation impact those non negotiable ones? And one is, of course, water, education, medicine, food, and how does technology help us globally? benefit? And I think that that's why this particular conversation is so interesting, because you're really talking about in foods big, don't get me wrong, foods huge. We're talking about what you what you're doing. From your perspective, can you sort of from a listeners perspective? What is interplant? The company? What are you doing? What problems are you solving?

13:16

So interplant, at the core of what we do is we create we are redesigning crops and the new concept. And that concept is enabling crops to talk in simplest form, enabling them to tell us what they need when they need it. And the key ingredient for that to be important is because we just don't know what crops need today. So in our farm system that's been around for a very long time. We have a lot of tools, pesticides, fertilizers, machinery, but we just work around the crops. And the way that we end up doing it is instead of understanding what they need, and giving them what they need, we over apply, and risk mitigate and do a lot of insurance and all that is costing farmers money. It's ruining the soils, it's ruining our natural resources. So the idea is in the future, we'll have crops that can communicate and we can optimize really at the individual plant level what it is we're doing in farming.

14:14

So correct me if I'm wrong if I'm a crop. Yeah, good looking crop that is

14:22

just like a crop by the way. It's true. We can do. But no,

14:26

but you're right. And I like to thinking because now you're saying okay, if we can get crops to communicate what they need, that means real optimization just like me, I need to eat or I need and then you're able to optimize your spend optimize what you apply everything and and would imagine optimize yield as well.

14:49

Yeah, you know, here I'll give you like a total out of left field. But if you have children, a toddler cannot tell you when they're hungry, right and they cannot tell you if they're gonna eat while you're here. them. So you just throw through that a lot of it goes to waste. Once you're an adult, you know, when you're hungry, they do you just see when you need to eat crops or like the tacos, we don't know what they want. So we just throw food at them, I only throw pesticides at them and stuff. And most of it goes to waste. And some of it actually does the job of protecting them, nurturing them, and so on. So this is kind of the similar.

15:23

So really, you're talking about, you're talking about taking the seed, you have to start there, the seeds today don't communicate, right? They just did. So you need to, to work at that level. Is that correct? Yeah. So what does that mean? I mean, I'm really for the listeners. And for me, because I'm not the sharpest tool in the shed or in the drawer. How does one begin to do that? And why is that? Important? Why do we need to go there? I understand. But why? How do we do this?

16:02

So I'm gonna start with the why, by the way, and then go into the how the how is going to be technical, but I'm promising you everyone's gonna get it. The why is just so we know what it looks like today. And I think this is part of what's important is people need to understand how farming works today, because who knows how farming works. What we do is we either over apply, or we supply inputs.

16:25

Say that again, it sort of broke up say that, again, we what

16:30

we miss apply, or we over apply trends, fertilizers we over apply. Why? Because it's safer to just have too much rather than have a deficiency. So we over apply, because we just don't know what the plans means. And with pesticides, we miss apply, meaning we just don't know if there's a pathogen, we don't know if there's a fungal disease or something like that in the field. So we spray fungicides anyways, everywhere, with the hope that we caught something, and that there's going to be less yield loss at the end of the season. But what's really interesting is that we use more and more pesticides, and we've specifically over the last five years have been using more in we still lose the same yields to pathogen every year, around 20%, on average. So we use more of the tools that we have, we don't get better results. And the key to changing that equation is you need to know where to apply what to apply, leave the timing in the crops to tell you. So that's really the the wine.

17:29

See, if we don't know that the masses don't know that. And why has why is that the case? That we're we're sort of misapplying overplaying whatever the from a pesticides perspective, we're still seeing the same whatever. What's happening with that technology with that pesticide what's happening? I don't understand

17:53

why the we may supply. Yeah, to see this.

17:58

But it's still but you're saying that there's still 20%. Right, right. And nothing's changed. So I still just throw a bunch of pesticide but nothing changes as a result of that.

18:12

Yeah, it's all about risk mitigation. So the cost of doing nothing is very, very high. The cost of doing something is, I don't know, $7 an acre. And the reality is that there's a lot of fear, you don't want to miss that disease, that's going to get you an entire field lost. So you do this to prevent that from happening. It's just it's hard to farm because the scale of farming is really large. And it's impossible to see what's going out there. Right? I like to joke with people, and they try to like, explain how it's going to be in the future. Why is it so much better than today? And then they tell them you're in? Right? You're in? Where are you?

18:53

Well, I'm in Louisiana. Sugar cane baby.

18:58

No, no, not Louisiana. You're in New Orleans. I was just in New Orleans are there right? So New Orleans is a city. And that city is probably the size of an average farm. And imagine if I were to tell, you gotta tell me where in the city there's currently a leak or a problem. That's basically what's farming like,

19:16

wow, that's yeah. So

19:19

without the right technology, there's no way you can find something on time. So what we do is we think back to the scale of what they need to do, which is to supply everywhere, apply in advance, mitigate risk, that's the key to everything, mitigate risk. But technology can help solve that. It's just the next iteration of what we need to do.

19:40

That's a sobering statement. Because we, again, I go to the store, I grab my fruits and vegetables that I want and then I'm be on my way and I don't even give it a second thought. And then the reality when you bring it down to the fact that hey, a farm is like that could be considered a small farm. And and, and you're right it I can't visually see what's happening in the city, the same thing exists out there in the farm. Yeah. So let's Let's venture into that. So, clearly we need to be we need a solution, we need insights into the health of that crop. And we and your, your approach of having two crops communicate their need. sounds. Sounds cool. Now, what or something like that take?

20:33

All right, yeah. So now let's get to the technicalities. All right, what we need is four things, we need a scalable, affordable way to find the right problems at the right time, specific problems at the right time, and the right time, it's time to prevent damage. What we do is, we do that at the plant level that gives you that gives you the scalable, affordable way to find problems early. So I'll explain what it is that we do exactly. The plants have plants, all plants have an immune system reaction that they activate when they're under stress. And that's

21:11

all want to make sure this is clear. Plants have that already.

21:15

Yeah, they've had that always. And, you know, the reason that they have a very developed system to protect themselves is because they're immobile. So they find a way to shut things out or to produce hormones to do things that are going to protect them from the things that are trying to kill them, or drowning them or all the problems. So what actually happens on the biological level as they're reacting is that there is a change in the biological level, not something that we can see, but something that's experienced by the plant. This up until now is well known. So people have been studying this for a very long time. And we understand what those signals that sequences that are activated are, what we do is we recode the crops DNA. So this is something a line of code in the scene. So that as it's reacting to that stress, let's say it's fungal pressure, it's also going to start generating a protein in its leaves, that creates the fluorescent signal. So let me break it down. Okay. Let's say there's a fungal infestation in the field, the plant starts to feel attack, it's going to start reacting to that attack. And in addition to that, it's going to start creating that protein in slaves, that it doesn't know how to do otherwise. And that protein creates an optical signal that we can then see from as far as solid imagery. So we're basically creating a new signal as a reaction to that stress that we coded so we know exactly what it means. And then we collect that signal from solid imagery to make it affordable. That's the last part until the farmers Okay, there is an infestation of fungus over there. And the reason we know is because now we can see some optical signal that doesn't otherwise exist. And we know what it means because we created that.

22:57

Are you modifying the crop the seed in such a way that somebody will have a conniption fit? genetically modify it, you know, whatever. Are you? Are you doing that? Is that?

23:11

Yeah, for genetic engineering the crops? That's exactly what we're doing. Okay, now, that's in your line of crop of code. Yeah.

23:19

Okay. So now I have a crop that sends out a signal. What technology are you using to capture that that stress signal?

23:31

From the plant? How can we see?

23:34

How can you see it? I mean, if if I'm, if I shut this down, and I start screaming your name, you won't be able to hear me, but I'm screaming your name, but you won't be able? Because I want to know how you can say that. Yeah, now you want now, you know, okay,

23:48

so the, we can choose from anything from an iPhone, with a filter to sensor on a tractor to a drone. And obviously, the exciting part is to satellite because we talked about the scalability of farming, some farms are 100,000 acres. So you need solid imagery to be able to cover everything at a low cost. And we use, we can use anything as basic as the spectrometer, which I'm assuming most people don't know, but it's kind of it's a very basic optical equipment that doesn't even have imagery. But if you want to know how we can see the signals, because that's really the cool physics straight. We make very small signals, but the signals are tiny, tiny amounts of protein, which is key because you don't want to, you don't want the plants to be doing anything except for what they need to do. Right. So small proteins are good. The reason we can say them is because the new light that we're creating, and it's not something you can see by is a new light. It's just very different than the sunlight. So spectrally it just looks different. And that's the reason we can then identify that out of the rest of the light because the rest of the light looks exactly like sunlight, which is very spectrally resolved, and then the new light looks

25:05

different. Okay, I'm gonna try to summarize what you just said, which is pretty doggone cool. So there's technology that is able, from a spectral light, right perspective, and you can have a device, because somebody is going to always go down to this, this iPhone, this device, and all the other devices to be able to see that right and they get device can be on an iPhone, to be on a tractor, maybe on whatever, whatever it is all the way up to a satellite, right? And to be able to look down and see that that spectral image that says, hey, I'm okay, I'm okay, i Nothing's going, Oh, I'm not feeling well. And then, and then that information that data goes where

25:54

what data will go into the existing platforms in the field, we made the decision that the best way to deliver the data to farmers is through everything they already have in the field, because there's so many platforms. In every tractors, there's usually six monitors, we want to be all monitors. And then there's a 515 platforms that have coverage of a lot of vapors. So for example, if you think about a tractor company, they're already in the business of having a really sophisticated data platform that helps the farmers do everything they need to do, we want to then ingest the new data sets and help them look at all of the different possibilities that this opens up. So better fungal detection, and that are applications of fungicides, insects, nutrient, and so on.

26:38

So, which is interesting, I'm following you. Now the data that is collected on a specific portion of the field, whatever it might be, is enough to say, hey, I don't have a fungus problem. I just have a nutrient problem. I don't have a nutrient. I might have a bug problem, whatever it might be, it gives you that specific detail, doesn't it? And then, and then it says, Hey, give me some fungicide over here. It's in this area. Use X amount.

27:13

Yep, exactly. Then it's actionable recommendations, right? Yeah. See, that's why it's gonna rain. Tomorrow, maybe don't go out. Right? So you incorporate that

27:23

you're gonna incorporate that anyway, you're gonna say no, it is some weather coming in. We I don't think we're fine. Let's just do it. And then we can take, we can still because you're, you're constantly looking at it, because you've got the communications happening. So you can always see what's happening.

27:39

Yeah, and now let me really blow your mind. I'm blown already. Try to Yeah. So cool. Um, so let's say something changes, and for some reason, we see fungal pressure, and then it goes away, the signals will also go away. So you can think about in two ways, one is just maybe the weather conditions changed and then dried up and the fungal infestation just vanished. And then you don't have to do anything. So that's one, one way to look at it. The other one is, let's say you did put a fungus died out there, and it did not work, you're going to know that as well. Because the signal was so come up instead of going away. So this is a really cool thing, because we never had that way to verify if anything works, you know, you put it out there. And then you just don't know if there was any value. And yeah, it's really long. And then eventually, the combined goes for the field they harvest. And if the harvest numbers are high, then they're hoping that all the things that do throw this isn't worked. But that's how it works.

28:41

So you see, that's pretty cool. So you get get real time, to a certain extent real time feedback on whether your application has been effective than not. And if it hasn't, then you're you've got to think on now what do I do? How do I, my, my plants are still stressed, right? What do I do? Then what do I is that didn't work, we need to do something else, then you compress that time as opposed to not knowing over applying. You don't have any clue and you just hope by the end of the season when you start to harvest that you can eat. Okay.

29:15

And then when you harvest great, maybe lucky results, but wasn't because of the fungicides Was it because of the insecticides or herbicides, the nutrients the weather? God knows right. It's many, many things.

29:27

Does does the technology the communication capability give you a broad spectrum, right, just sort of a broad spec. Yeah, like reds bed. Well, here's yellow. Here's, you know, whatever you get the point is, it doesn't have that or is it just like on or off? Like bad? Something's happened.

29:50

Yeah, um, I don't know yet. There's likely going to be more generation of protein as the problems get worse. But I think the way we are referring to think about it is not in the individual firms level. But more. I mean, at the scale that we farm, and especially focusing on pathogens, which is what we focus on. So fungal pressure, insect pressure, what you want to do is look at, how is the area evolving? Because you're not looking for patient zero, but you want to understand, tell me, Chris worth or 100 acres worth, and then see is there? Is it expanding? Is it expanding fast? This is really what's going to give you an indication of is it really going to be a problem? Or is it maybe a fungal disease that's kind of thing localized, and you don't need to do anything about it, it's just going to stay there, right? So you get all the information. And we think about more about the density of the spread than the individual.

30:44

Yeah, and over time, let's say over time, you, you begin to develop that insight into the dynamics of your, your acreage is like this is always sort of prone to this sort of prone to that. And on it. And you could just sort of play that game, too. And validate and eventually, I mean, I can even see if I see that this portion of my field has is struggling in some way, shape or form. I can create a strategy around that to help mitigate it for next year, or the year after that. I say, Oh, look at that.

31:21

Or you can just not plan that area, which are not planned out area, there's some areas that it's just not worth funding. Right. So that's a choice. You're gonna struggle there. and still not get a good deal.

31:31

Yeah. So it's all great. It's all good. You had me at hello, interplanting. You got me

31:43

for level though, before? Okay, here we go. Okay. So the other thing is that we know very little about how diseases spread. Because we it's impossible to track fungal disease, for example, the mean miniatures. That's true. So if you think about having a technology that can do all the things we talked about, right, like identifying early, identifying the spread, identify the, the remedy, if it goes away, and then you do that over hundreds of acres, you can start to develop prediction models for pathogens, right in times of COVID, it's nice to think about how that plays out. Because once it's out there, it's really hard to feel it back. You want to have predictive models.

32:23

I can see if I was a data analytic guy. Yeah. And I love data, you can start pulling in different pieces of data. And not just at that level, you could say, what's the temperature, how much rainfall, but you could just start pulling all of these other factors, these variables, and create a predictive type of model that says, Hey, man, it's gonna, this is sort of where we're at right? Now be careful, it's gonna, you know, and be able to predict that. See, that's exactly. So I'm a farmer. It gives me greater insights, does it save me money.

33:04

So our approach is actually replacing p&l costs for the farmer. And that's the reason we went after the seed. Because farmers only to spend more money right now, there, it's hard to make good margins as a farmer every SEC is telling you, yeah, and this year is gonna be interesting, we really bad because there's no fertilizers, there's no herbicides that the prices are going up. So there's gonna be a really? That's true. Yeah, this year is gonna be interesting. But fully, there's already quite a lot of cost structures and what farmers send the question, and this is my approach to anyone building a business. In general, I think it's a good approach. But in I specifically, figure out what costs you can replace instead of trying to add another cost, because obviously, that reduces the barriers to entry. So that's our approach, were redoing the entire seat technology in the ceiling, so that we can replace that cost, which is actually a really high cost breaker, and then offer farmers what we like to refer to as intelligent or smart seed that have all the functionality of their seats plus for the additional value that they get, they get to keep, but every year, it's gonna be different. So that's why we don't want to get into the business of promising any specific value, in general have less risk, they'll have better visibility into their field, they can optimize their input use, and they can increase their yield because they can resolve pathogens earlier. And all those benefits thinking, see,

34:37

I like that. I like that. Now. I've got to be the that that naysayer out there. Who? What's the roadblocks? Why wouldn't people want to embrace this? What what what push backs are you receiving? Farmers? Anybody? I mean, what why? Because it makes sense. Are you Are you getting feedback? That's like, No, I don't want to do that. No, I don't think that that's right. Or is it just 100% homerun,

35:07

there's a lot of excitement. I think one of the things that makes it easier, like the challenges if you're asking is it takes time. But I take trades take time to develop takes time to take to market, you need to work within the partnership structure. So those are the challenges. But you know, once you get through it, so we now know how to make the trades, we have our roadmap, we have the partnerships we need to get started. And with the regulatory process, it's getting much easier. So that was really helpful for us. All right. Once you get through those, the excitement is really high. And one of the things that keeps me very motivated is that everyone seems to really like the concept talk to a farmer, they're gonna like the concept Talk soon independencies company, they want to see a success, talk to attraction manufacture seeds retailer in Raleigh,

35:57

who's not happy, I'm telling you who's not happy as those of those fertilizer people because you're going to be optimizing the the application of fertilizers and you're going to be happy, and the fungicide and the pesticide, folks, they're not going to like

36:12

Um, well, that's a tough statement.

36:22

What you're saying is that, hey, hey, here's a seed that's going to be able to communicate its problems, and then you're going to be able to apply the right amount of pesticide, the right amount of fungicide the right amount of fertilizer at the right place at the right time. And for the farmer, it's like, Great, thank you. I don't have to just sort of, you know, do this whole, yeah. Okay. But that's okay. I don't care what they think I don't Well,

36:46

I think they're also trying to move away from their model. So I think they're moving to something that is more an integrative acre, where they kind of give a farmer, this is the yields you're going to get, and we're going to give you all the products that you need to get there. And it's one price point for the farmer. So whether it's good or bad for the farmer, this is the world that the agro chemicals are going to work within our world actually optimizing the inputs is beneficial for them. Right? Because they can make more money if they sell less product versus more. So maybe this is not going to be an issue for them.

37:20

Okay, well, just sort of, well shelve that. But I gotta tell you, man, it's pretty. It's pretty cool. Now I understand. Had, Okay, one last question. Because I can continue on and on and on. How does somebody begin to mass produce a seed that you have modified to be able to communicate, I just, my brain hasn't put my I just at? That's a tough one, I can't see it, how do you do that?

37:51

That's actually not something that we will do. There's just a whole infrastructure that knows how to do that. I can tell you the natural, it's not super fascinating. To be honest, it's just probably getting seen. So the way that you get technology to say this that you've read it in, that's the trade taking once you do the technology once that's just good seeds, and crossing them. And you do that several times. And then you get the good genetics and the traits are in there. And then you have your master seed, if you will, and then you start propagating that. And you do that in a very structured environment. So you can do it in a greenhouse and get a lot of seeds. And then that's how you propagate more and more. And it's an exponential thing. Once you have, yeah, but there's a whole world that does that as a service.

38:36

Thank God.

38:37

Thank God. Yeah, otherwise we won't have enough space. Yeah,

38:41

no, no. All right. This was a great conversation. I enjoyed one heck of a lot Shelly, how does people get a hold of you?

38:51

So let's see our interplant websites or LinkedIn, Twitter, Instagram I think wherever at this point, but just reach out or you can email us at Hello at interplant calm and

39:05

hello one I have just info I should change it to Hello now.

39:08

I don't know. I don't know. Yeah, but we have a few other ones or you can just Sansara available to people.

39:17

Alright listeners that Shelly interplant is the company I n n e r p LA and T which is pretty doggone cool name. I like it. And you need to get a hold of her. If you're a farmer. If you're in that business appeared in the ag world, you need to have a conversation with Shely. Hey, Shelly, you were great. Thank you. Yeah, it clearly you're smarter than I am. Which I'd like to say that that's a that's a big accomplishment. Sorry about that, man. That's what you're talking about is pretty cool. I really appreciate what your your your passion because I think food, water, education all those things are just those non negotiable and you're you're in the fight and I appreciate that. Thank you very much. All right, listeners. We're gonna wrap it up on the other side. You're gonna have all the contact information for Shely and Ben som so stay tuned.

40:11

You're listening to the industrial talk Podcast Network

40:20

All right, a big hearty thank you to Shely. You know, that was a, I want to say 10 out of 10 Hardhead. extravaganza, she nailed it. And that's why the future's bright. People like Shely and others. Were really making a difference. Non negotiables. These are these are non negotiable things. We need food gas. We need power. Yes, we need water. Definitely. We need education, non negotiable. Shely's part of the solution absolutely wonderful and absolutely honored to be on the industrial talk. You're gonna have all the contact information you want to add. Alright. Are you getting the most out of Doc? Challenge yourself this week? Ask that question. And really have a heart to heart about whether you are if not, just ask me. I'll help you out. A big deal. Industry talk. Reach out to me. All right. Be bold, be brave, daring greatly. Every day hang out with people like Sheldon you're gonna change the world. We're gonna have another great conversation right around the corner. So stay tuned.

The post Shely Aronov with InnerPlant appeared first on Industrial Talk.

On this week's Industrial Talk we're talking to Brent Duersch, Managing Director with EY and Nottingham Spirk about “Wave Space and Delivering Innovation to Solve Real Challenges”.  Get the answers to your “Innovation” questions along with Brent's unique insight on the “How” on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

nottingham, product, innovation, ey, talk, bentonville, people, cleveland, space, wave, problems, brent, collaborate, world, create, workshops, work, innovation hub, hub, real

00:00

On this episode of industrial talk, we are broadcasting live. Yes, live from Nottingham spark in Cleveland, Ohio. I'm telling you, you got to put that location on your bucket list for a visit. incredible innovation out there. We're talking to Brett with Ernst and Young. So let's get cracking

00:22

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So good on your hard hat, grab your work boots, and let's

00:39

write once again, welcome to industrial talk. This is a platform that celebrates you industrial heroes all around the world and the universe. I don't think I'm overselling that. We celebrate you because you are bold. You are brave. You dare greatly. You're changing lives and you are changing the world each and every day. Why not celebrate you? Because you aren't that spectacular. Alright. In the hot seat. We have a gentleman by the name of Brent, how do you say your last name again? Oh, it's dirt. Jewish. You know, it's right because I have to. He's, he's my sidekick for this particular conversation. We're going to be talking. First is Young's wave space here at Nottingham. Seberg. And you say to yourself, Scott, I don't know Matt Nottingham, sir. You need to know Nottingham. Sperg. Okay, let's get cracking. Brad, how you doing?

01:27

Hey, I'm doing great today.

01:28

Do you ever pinch yourself because you work here, this Nottingham square he just sort of pinch yourself.

01:33

I just wake up in the morning. And I'm like, I cannot believe this space. Yes, I know. I have that same discussion with my wife every morning. Or like, every day when I get home. I'm like, You know what? I get paid to do this. This is the best. This is the best job ever.

01:51

And I have to say, you know you do you do you go to the store and say yep, yeah, uh huh. Oh, yep. And then your wife says, I'm tired of having this conversation. Oh, yeah,

02:00

I know. I know. I did that the other day, walking up and down the aisles. And I was like, just like, Hey, I recognize that mouthwash bottle. Right. And, you know, I'm getting that that, like, pick up the bread. It's like, does it matter? No, no, this is the coolest mouthwash bottle ever. Like let me tell you about how it works. Right?

02:19

Don't bring me to a party. Alright, for the listeners out there. Give us a little background on who Brent is.

02:25

Yeah, sure. So so I'm with Ernst and Young. I'm

02:29

okay. How do we how do we simplify? Can I just say Ian,

02:33

why how you can just say EY you don't

02:36

have to ampersand in there. Yeah. Okay. Ey.

02:39

Yes. So yes, I'm with you. I'm a managing director here at the the EY Nottingham spark innovation hub has been with the firm for basically two months now. So so new. Yep. New to the firm. Yeah, to Cleveland, just, you know, new new to all things here. But, but basically my background, I grew up in Cincinnati. So this is the the homecoming to Ohio here. spent 20 years at Procter and Gamble, did some product innovation work for them and a fair amount of emerging technology work. So over the course of 20 years, you can imagine what's emerging technology at one point gets pretty mundane and boring later, right. So I've seen a little bit everything come and go over the years. And then really was us ready for something new from a personal and professional standpoint. And my wife and I packed it up. We moved out to Bentonville, Arkansas, and a few years working with Walmart. So

03:34

So, oh, what's the population of Bentonville?

03:37

You know, it's it's a Bentonville proper. I think it's about 25 30,000 but the metro area. I mean, if you take all of the towns Rogers Fayetteville where the university is, I mean, it's creeping up to I think that the the latest census numbers it was up over 100,000 There you go. Yeah. Okay.

03:58

I just never, never knew it. Yeah,

04:01

no, it's a it's a big area. It's a growing area. It's an interesting area because a lot of people move there and don't want to leave because the food scene is great art scene is great outdoor scene wherever know that you wouldn't have guessed. Oh, but it's, it's a fantasy. It's a fantastic place to live. So,

04:19

okay, do your bucket list. I'm gonna put that on. Bentonville

04:22

go to Bentonville? You know, it's not Cleveland. Cool, but it's, it's cool.

04:26

Yes. It's not Cleveland. Cool. Because it's cool here. And it's cool.

04:32

I know. But we got the best. I mean, think about this is mid November in Cleveland and we're sitting out on a patio it's 60 degrees.

04:41

Yeah, and if you're if you're looking at the video that the trees are beautiful it come on. See, I'm looking at that. Check that out. It's picturesque looks great. Look at that. Yeah, that's fantastic. And you're not and we're here, right? Fire in front of us.

04:56

Yeah, go not bad at all. But yeah, so but yeah, like I said, Just a couple months ago, moved back to Cleveland started with EY. And you know, basically I'm in residence here at the, the Innovation Hub, you know, five days a week, and it's it's the it's the coolest place

05:13

to hitch me. Yeah, I was all geeky. When I come walking through and I see the big dome. I'm going oh my gosh, that's big. It's big.

05:23

Oh, yeah, man. It's, it's, it's I get to work simultaneously in a temple and a garage. Like,

05:30

this is like a concert. It's sort of funny, because it's like, this is Quonset hut. Like, but it's, it's got mad tech everywhere.

05:37

It does. Oh, yeah, absolutely.

05:40

You got to put this on. Alright, let's talk a little bit about that. Now. Ey is here. You've got that relationship with Nottingham spark or an S. And you see the the necessity this is this is important that we start to develop these innovations. And and you're walking around and you're looking at all the innovations. Why is it important for EY to be here.

06:03

So it's, I think there's a couple different pieces one, UI has a lot of experience in creating digital solutions. And if you look at the evolution of product, and particularly, you know, the the evolution of trying to put services, to wrap services around products, you have the ability to to create a connected product, right, embed the right sensors in it, get the data off the sensors make sense of the data coming off of those sensors, that's really important these days, is a is a manufacturer who really, really wants to understand what the customer experience is, that really wants to understand what's going on out in the field. You know, connected connected products really is a you know, a key area to invest in. So the partnership between Nottingham Seberg, who has a just an amazing track record,

06:58

the stat card is stupid, good. Oh, I

07:01

know. Yeah. 1313 150, some tap 190 5%

07:04

all commercial, it's like, yeah, got it. Yeah, you're hitting home runs every time you step up to the plate,

07:11

I mean, just just crazy numbers. Right. But But, but part of that is it comes from, you know, a very disciplined, you know, innovation processes, vertical innovation, right. And, and being extremely customer centric, right. And it really, really understanding what the what the consumer wants, what the shopper wants. So So you you take that expertise, right, and how to create a product. That's that's just that, you know, the word, the word that I want to use is irresistible. Right? That yeah, customers can't wait to buy that, that shoppers can't wait to purchase. And you combine that with some of the with the digital know how of v y to say not only how can we can we, you know, embed sensors, embed connectivity in that project product, connect it, to collect data off of it, use that data to improve the product and the customer experience? But even like, how could we create? How could we manufacture that product? Right, taking advantage of the latest tech, you know, the latest advanced manufacturing technology we have to offer? It makes for a great a great partnership, because our I think our capabilities mesh very well. So it's in talking

08:27

to John and I and and he's been there celebrating 50 years. Yeah, phenomenal success, great. But then there's this infusion of this digital world, into their, their world, and they're able to say, oh my gosh, we can take, you know, our past and digitize, we can do it. And it just never stops.

08:49

No, there's no end to it. And that's what makes it exciting, right is is the, the amount of value you can get by by taking a project or a product and adding some sort of a digital component. Right. Yeah, I mean, first of all, it's like if it if it doesn't create value for the customer, right? It's gone. But that's, that's part of the beauty here. That's part of the story here. Right? Is that that the products that are getting created here do delight customers and consumers clearly right? There's no doubt there. But but but but being able to add that digital layer, right that to get the sensors to be able to put the data to use to create a, you know, some sort of an app experience, right? Um, can you I like to say it's a multiplier effect on the value that that a product can deliver. And so I think there's a there's massive amounts of potential here.

09:47

So here's my goal. You can take this before John and team. Refrigerator I want some I want some, I want some digital transformation. stuff on my refrigerator that notifies that maintenance person to come fix my refrigerator before it fails. That's what I want. On the consumer,

10:10

this is totally doable. totally doable, is if you think about some of the some of the products we've seen today, right? And and, you know, what's possible with being able to get alerts off of machines and of how they're, they're really, really performing. Right and and to apply artificial intelligence or machine learning to it to start to predict when it's going to break. This is entirely possible. This is not, you know, this is not the stuff of dreams anymore. It's pretty cool. Yeah. So it's like, it's like, there's no reason we can't do that with your fridge. Right? There's probably no reason we can't get your fridge to, you know, automatically replenish what you're taking

10:50

my AC every part. I don't want to have to think about and wake up and say, am I refrigerators warm? What is going on? And I don't want to have that conversation. I want to have that thinking I want it to happen naturally. It's

11:02

like it. Yeah, it's just saying the ideal state, you know, products products never break or they never surprise you when you when they break.

11:09

That's That's exactly right. Okay, so I'm wandering around. This is a great place it is Disney Land. That is real. Right? So I'm wandering around and I'm in this converted garage. And all I see out there is this this term wave space? Oh, yes. What is that

11:26

sockless? Yeah, sure. So, so wave space is a wise platform for for collaboration and the the ideas that we bring, not only individual clients, but groups of client clients together, really try to understand the the problems, the issues, the challenges that they're facing, and then guide them through a journey, you know, basically a facilitated journey of what looks like help, what looks like a, you know, a solution and really engage in that, that co creation co design process together. So, so wave space experience, right should not be about, you know, come here, and we're going to show, you know, like, lock you in a room and show you like, 1000s of consulting PowerPoints, right? It's, it's, we're gonna have a dialogue. Thank

12:14

you. Yeah,

12:15

thank you. Yeah, there will be no, there will be no slides with Chevron's here today. Right. So but that's part of his, like, let's, let's put together an experience that's really centered on the on the client and the problems they face and the opportunities that are ahead of them and, and work together on on how we can can solve those problems and bring it to life.

12:36

See, it's interesting, because I look up there and and and if you have a touchscreen, whatever computer, think of it 300 times larger and it's it's it's almost What's that? What's the there's a show out there that it's it's a Minority Report ish? Oh, yes. Yeah, I guarantee I'm gonna come back here five years, and it's gonna be what? They're actually doing it with air?

13:02

No, I, I hesitate to say this now. But some of the technology we have here was actually invented by the guys behind Minority Report there. Yeah, this is not You're not, you're not stretching the truth at all right. But to have a, you know, to to one of the things that was interesting during the past year and a half the past two years during the pandemic is it used to be you'd get people together for ideation sessions and workshops, and it was like, let's all we all gather around the marker board, right, and we'll get out 1000, post it notes, and we'll sketch and we'll draw, and we'll put the post it notes up and move them around and cluster them and group them and so on. And that process worked really well, when everybody is in person, right? But during the past year and a half, when you can't be in person, how do you maintain that same kind of experience in in a world where not everyone is is physically, you know, co located. So one of the beauties of waste space is having the right mix of the technology like the right physical technology in the space, like the big screens, the touch screens, right in the supporting software allows us to do ideation and sketching and concept development in a way that regardless of where people physically are, whether they're in in this wave space, whether in their in one of Eli's other 50 Wave spaces, because we got 50 other of these kinds of facilities around the world. Right, or whether they're, you know, frankly, sitting at home in front of their laptop, right, it levels the playing field and everyone can can have an equal, you know, a much more equal contribution to, you know, to helping to define the problem helping to solve the problems.

14:51

See what I do see is that that it's, it's intuitive, but it's still sort of sticking note ish and and With that sticky notice approach that collaborative feeling, okay, that I mean, there's a really a lot of benefits. But I think I like the fact that you can have these, these sort of breakout sessions, right? And then start bringing all the thinking together. Because the old way is somebody has to pull down the sticky notes. And oh, yeah, alright. You're the lucky one that gets to try to collaborate, pull all this together and make sense out of all these sticky notes. That's not a good job.

15:32

I don't know how many. I don't know how many years that was my job. That's what I'm thinking through in the back of my mind. Like, you know, that that was my thing. I

15:41

go, Brent.

15:42

Yeah, I remember, remember going to Beijing or going to Caracas to fill facil facilitate different types of workshops and sessions, right. And you get done. And it's like, you're loading piles of post it notes into your your suitcase to check and thinking like, wow, I really hope these don't get lost on the way back, right. Like, you know, someone customs is gonna open up your suitcase and be looking at it saying, like, why are you smuggling like, 4000? post it notes into the country? I was like, Well, you know,

16:13

that's what I do. You know, yeah, I smuggle post it notes. But it's

16:17

great to not have to worry about that. Right. It's like when we do sessions here, it's like, everything's captured electronically. It's, it's basically immediately available for share out.

16:27

See, and this is what's interesting. If that's the case, then the the energy that has been created through that collaborative activity is not lost, because you know, as well as I do after that number is like, yeah, man, we're running. They run on out and they go grab a bite to eat or something like that. And that's gone.

16:44

Yeah, the worst, the worst thing that happens, right, it's the valley of death that comes after a really a really great workshop, right? You bring people together, everyone gets the, you know, get some inspiration gets exposed to some some different stimuli. Right? And then you spend all day ideating. Right? It's, you know, at the end of the day, it's, you know, everybody puts their hands in, okay, now, Bray, right. And what you don't want is it to turn into the, you know, the five day void of like, okay, well, we all got together and talk about this stuff. Now. What do we do, right, but by the time you get the summary of the workshop, everyone forgot what you did. It's exactly correct.

17:21

But here, we're having some workshops at this particular moment. We've got people, they're talking about it, they're putting it up there, and they're going to see the real sort of the results of this activity. Today,

17:35

here. Yeah. And it's like the breakouts that we've got going on today. We're talking about it, what's, what are the issues around talent and workforce that that manufacturers are facing now? What's on what's on everybody's digital transformation and innovation agendas? I know, I'm throwing the buzzwords

17:55

don't worry about it, I got it, man. I can handle it. Bring them on.

17:58

But this is real. Right. So because we're in these breakouts, right. And, and, and everyone sort of sort of, you know, working through the these themes together. And and yeah, as the day closes, right, we'll we'll look across, you know, it'll be interesting to look across all of the groups, we haven't seen where the common themes, all right,

18:16

I gotta tell you, it's gonna be it's gonna be interesting. And for once, to use a sports analogy, this, this particular product waves Facebook, by the way, can I get a wave space?

18:26

You want a wave space?

18:27

I do. Everybody wants a wave space? Well, that's not an answer that I want my wave space anyway, they're gonna move the ball forward, you're going to take this energy of these people who are, they've got their own life, they've, they're doing their own thing, but you're going to be able to capture it, communicate it, and really prioritize what's impacting, in this particular case, Northeast Ohio. Now from a manufacturing perspective.

18:51

Absolutely, absolutely. And, you know, a big part of this is, you know, one make it real, right? We're talking about real, you know, real issues, like, even in the past two weeks. Yeah. Since the hub, open, the number of discussions I've had with with, you know, people passing through it around, like, the labor shortage, right, and how do we deal with getting the right talent to work in our plants and work in our facilities? Right, it's, it's, it's real, that's on everyone's minds, right. So so, you know, at least being able to get local leaders, business leaders together and have a real discussion and share ideas around, you know, what's what's working for you? What's working for you? It's, it's,

19:31

it's great. See, so, you know, we've talked about the bad stuff that's happened with the pandemic, okay, got it. No, and I got to talk about it. But the one thing that is really sort of positive is you brought up a good point, there is this need to collaborate, what's working for you what's working for, and being able to share that in a in a way that that can be received and help solve problems that people are dealing with? And so, I like that. I think that that's a powerful Positive than any we got something like this product that we're talking about here this wave space, right? I just I just love the fact that you are moving forward, you're providing solutions providing insights

20:11

when and you to me, you know, cool. Yeah, part of the success for today, right is if we close out today's session, right one of one of the things I always, you know, want to hear is when participants show, you know, stand up, and they say, this was today was a great start. And we want to figure out how to continue this dialogue. And that's, that's pretty cool. Yeah, it's a great thing. It's like, let's get everybody in the room. Get everyone talking. Make the connections. Yes, folks go home. Come back. Again. It's like, let's pick up where we left off.

20:43

So somebody's listening out there. I'm a manufacturer, I want to talk to Brent, how do I get a hold of you.

20:49

So check out he wired.com/innovation. Hub, and got a website, reach out to us there gladly talk to you about what we do at the hub, talk to you about the wave space experience all day long.

21:02

I'm telling you right now, if you're not engaged, if you're a manufacturer, and you're not engaged in this particular digital transformation is solving problems from a customer's perspective. You need to jump on the train. It is traveling fast, and you need to be a part of this conversation. Remember to educate, collaborate and innovate. That's what I'm all about. That's what this innovation, this hub is all about that education, collaboration. Definitely innovation. Be a part of it. Thank you very much, Brent, that was an incredible conversation. Absolutely. I'm castled.

21:34

That's why That's why we're here to dazzle you. Of course, I'm

21:38

easily dazzled because well, I always geek out on this stuff. Alright, listeners, we're gonna wrap it up on the other side. So fear not, we're gonna have it all. After this break. So stay tuned.

21:49

You're listening to the industrial talk Podcast Network.

21:59

I cannot express the gratitude, I had to be able to broadcast from Nottingham spur, and Ey, that whole location is just dripping with solutions to problems. It is an innovation hub that you if you're in manufacturing, if you're just in industry as a whole. You need to make that a part of your pilgrimage. If you go up to Cleveland, I'm telling you, man, I was dazzled. And well, I'm easily dazzled. But man that is like, that is 10 hard hat dazzle baby. I'm telling you right now, make it a point. All right. Remember, you need to be bold, brave and daring greatly. You need to collaborate, you need to innovate. And if you want to succeed if you want to be able to create that business of resilience, you need to interact with people like Brent EY, trusted individuals that can help you with that journey. Make it so because we need you out there. All right. We're going to have another great conversation right around the corner. So stay tuned.

The post Brent Duersch with EY and Nottingham Spirk appeared first on Industrial Talk.

On this week's Industrial Talk we're talking to Yi Chao, Founder and CEO of Sea Trec about “Innovative solutions to Mapping the Seafloor that will benefit the world”.  Get the answers to your “Seafloor Mapping” questions along with Yi's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

YI CHAO'S CONTACT INFORMATION:

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

ocean, map, sea floor, technology, seaweed, ships, data, satellites, robots, sea, innovation, find, industrial, ocean floor, work, charging station, offshore, wind farm, talk, conversation

00:00

On this episode of industrial talk, do you chew? Now? Did you know that we have only mapped to 20 20%? of the ocean floor? Just 20? And did you know we know more about the surface of Mars and the Moon than we do about our ocean floor? This episode, we're going to be talking about how do we map it? What's the technology? And why? And why is it important to you and me and the world? Let's get cracking.

00:34

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hardhat, grab your work boots, and let's get right

00:52

once again, welcome to industrial talk a place a platform that is dedicated to you industrial heroes, the companies that get it done, you are bold, you are brave, you dare greatly. you innovate, you solve problems, you're changing lives, and you're changing the world. Take that to the bank. That's why this particular platform is dedicated to you. Because yes, we need to celebrate what you do. Alright, we're also sponsored, we're sponsored by NEOM, that is the community of the future. You got to go out to neom.com. They're putting all this innovation, this technology into action. That's NEOM.com. Find out more as well as CAP Logistics now. You know, as well as I do, you know, as well as I do? Absolutely. That supply chain logistics. It's a big deal. We all know that now, you need to find a trusted partner, Cap Logistics go to caplogistics.com. Let's get cracking. So having this conversation, his name is E Chow. He is the president. Well, no, he's the CEO and founder of Sea Trec. Yi. He his his purpose, his vision, his passion, is mapping the sea floor. And Yi, we're gonna have a conversation about why that's important. And it is, and the technology, the innovation is all there. It's making it happen is the the real challenge. But he is going to tell that story. Before we get into that conversation. I've got some questions. As as I go down this road, and we start talking about all the innovation as we talk about manufacturing, as we talk about industry as we talk about industry for Dotto and all of the things that are taking place, the speed, the velocity of how this this new world is happening, and how it is impacting your life, my life and everybody's life around the world. The question I have is, is this this industry for Dotto manufacturing, ag whatever? Is it going to solve many of the problems that deal with, let's say important stuff like food, important stuff like water, important stuff, like power, and, and health and everything that's associated with that? Does this technology does this innovation, make it cost effective for others that might not have the financial resources to be able to do it? And the reason I'm saying that I'm reading, I'm leaving the book, where is it? I don't know where it is. Anyway, we start talking about all the technology, the innovation, and the really incredible thinking that is existing out there. And my my thought goes to, well, that's great for a lot of these big, gigantic businesses where they can, you know, dip their toe in the water and make a mistake, you know, suck up the the cost associated with it, do it again, they're able to have that luxury to be able to do that. Now I believe me personally, I think it's a really exciting time. And it's an exciting time because the I believe this technology will be cost effective, will be driven down will have the ability to be able to look at our food. Now this is this. I learned this a couple of days ago 30 to 40% of all food manufacturers produced feel it's probably plus or minus. If you are a farmer Please don't hit me too hard. 30 to 40% is just a is last 30 to 40%. That's a hell of a statistic. How can we omit eliminate that waste? How can and and increase the yield a limit ate the waste, there's some real benefits. Does the technology have the ability to be able to do that? What are the solutions? Is it cost effective? Or is it just way out of the possibility of even deploying, so that we never see the real benefits associated with this innovation? The same thing with water? The same thing with housing, right?

05:23

Is this technology and I just posted out to you is this technology, this innovation, where we are today, able to address those fundamental health, right, those fundamental benefits of living in a society, right? And then we can start talking about the other cost elements and all of this good stuff. But if you just look at it, specifically, from the point of are we meet? Is this technology, enabling us to meet basic needs? Food, water, shelter, health, and education? Huge? We should this is unacceptable, we should be able to have a greater education and is a renaissance when it comes to this. I just throw that out to you? Or does things get in a way due? And I just don't, I love big, big companies, they do a lot of great things. They're able to do things, they're able to push the envelope, they're able to innovate. But how do we create this wonderful world that everybody has access to all of this great thinking, technology, education? Just throw it out there? I don't have an answer. I do my part. My platform, the platform industrial talk, has an education component has a marketing component has has just a component that is dedicated to other entities, other countries that need access to information and education and technology. That's my little plight. All right. You Ciao is the individual in the hot seat. Again, co founder, C track is the company TR, E. C, that C track and you'll get the, the innovation is fantastic. I was dazzled by the fact that we do not know what 80% of the ocean floor, we don't read it good. We're able to sort of map ports that are near land, right. But then when it comes into that, you know, the the major parts of the waterway, now we just have no clue, the technology, the solution by sea track by team he is able to run these buoys indefinitely. They're able to charge the batteries, they're able to leverage what exists out there in the water and be able to charge battery. I don't need to go into it. He needs to go into it. So enjoy this particular conversation with he he Welcome to it does real talk. How are you doing today? Wow,

08:10

thank you for the opportunity to see you. This is great.

08:12

I mean, I'm looking forward to this conversation just because the listeners offline, we just sit there and chat and talk and talk more and, and and we're missing out on a lot of recording opportunities to to pick EES brain by the way, it's why I but it's sounded as A e i o u e. So make sure that you note that and when you go out to his stat card out on LinkedIn, it's why I ch a Oh, put a little comment in there. You got si trick that's s EA t r e c, you will find them reach out you will not be disappointed. Alright, before we get going, we've got to get know who you are. Give us a little background on who you

08:53

are. Yi, I grew up in China, I got a bachelor degree in college and physics. I came to Princeton to get my PhD in oceanography. I spent 20 years work for NASA Jet Propulsion Lab in Pasadena, Los Angeles. And I developed this technology, which is really, I cannot I cannot go to bed without seeing it as commercialized. So I left Cal Tech a few years ago spin off C track to develop commercial product find a wide range of applications. So here we are today we see trek.

09:30

See it's pretty cool. Now listeners, we're going to be talking a little bit about what that means, what the what the business is. But for the most part, what interested me about this particular conversation is that we know more about the surface of the moon and surface of Mars right? Then we do about our ocean. Can you explain a little bit about that and why this is so important. Why do we need to track the ocean?

09:57

It's totally that's that that's a statement you'll find A newspaper in a magazine. So we know more about surface of the moon on the Mars than our sea floor. It's just very difficult to map the sea floor, you need a lot of ships, you need big sonars driving around the ship around the globe to measure every part of the global ocean. So estimated to take about 300 ships dedicated for the entire year not doing nothing else, but mapping the sea floor. So you can easily multiply $50,000 a day, that's almost $5 billion to map the entire sea floor. So there's no single agency organization committed to come out with $5 billion to map the sea floor.

10:42

Yi, I don't have it. Sounds cool. But I would you know, what I would do, I would help you. Why is mapping the sea floor. So doggone important?

10:54

You can think about many ways you can think about navigating your next destination with the Google map with 80% holes. So basically, nobody wants to drive their cars in the Allman unknown area with the 80% gap of the Google map, right. So that's just a fundamental way to have a map in the ocean to help us to understand that protect the ocean and the planet. And there's a lot of ocean applications and operations I see need a precise map. And that's why for regional effort, people go out to do a dedicated mapping. If you put a wind farm in the ocean, for example, you'll need to map the sea floor, you want to put offshore farming, you want to explore what the resources in on the sea floor, the first thing you need to do is go map them. So you want to protect them, you want to understand them. And you'll also want to put in a sea floor map in the climate models. So you can you can know the flow and the circulation, how they regulate the climate and the weather. So near the mountains, subsea mountains, a lot of habitat ecosystem, we don't really know. So we want to know them before we lose them. So I better protect our ocean and planet.

12:11

Your your map analogy. 80% accurate or 80 not 80% accurate with Google Map. I think, oh, Mapquest. Remember Mapquest. Yi. That's such a software off a couple of rabbit holes a couple of times, because that was not accurate. I feel the pain. Now. Yi. Why? Why would I? Let's let's talk about mapping. Because the key here is that 80% of the ocean floor is not mapped. Is that correct? or more?

12:44

Correct? Yi. 80% Roughly depends on the if you near the coastal of the US, US, Japan, Hawaii, they are 90% map charted, because we have a lot of ships with a lot of utility of those places, places going to south of the south of the equator, some of the coastline around developing underdeveloped countries. 80 90% of ocean is charted.

13:09

And seen, it's sort of you showed me a map and and what I was fascinated by is just, it's it's not it's, it lacks coverage, your map in the floor, don't get me wrong or map in the scene. But it's still very sort of line here line their line. And and it's somewhat suboptimal at best. Now, if I was interested in, in putting out a wind farm out there, okay, there's my location. I've done my study. This is where I want to plant my wind farm. But why wouldn't it be beneficial or? Or why wouldn't I want to sort of a case by case instead of doing big bang, I just go to that one locations that got them out? But

13:57

Yi, there's a lot of different customers in different areas, and then the interested at different applications. So the first thing they do they spend a lot of time charter boats to go out the map and sea floor, there's no iPhone, or Google Maps, you can call to the ocean, saying I'm ready to start operation tomorrow. So that's really the first task for any offshore operation. Could be wind farm could be aquaculture could be seafloor mining. Could it be exploration just to understand what's on the sea floor? Before you start operation, you'll save people resources, you reduce the fossil fuel, carbon co2 dioxide emission. So there's having a map to guide our operation is a fundamental information we need to have

14:49

an eye agree with you 100% I was just it. We got it. We meet we have maps all the time. It just says the beginning of time we've had maps right exactly hundreds of years. Wow. It's like it's amazing. Now let me ask you this one question, aren't we? Aren't we mapping? The floor? Are don't we have buoys out there? Don't we have equipment out there? What's what's, what's happening out there?

15:12

Yi, traditionally, the sea floor is mapped by ships. So you have a big sonar you put on the ship, most of the ships have sonars. And so wherever they go, they map the sea floor. That's why if you look, the sea floor data is Oh, go by straight line, the wherever the ship goes. So near those islands in Hawaii, you have a radiated to every continent. So those are the mapping we have so far. In the last 20 years, we have been developing robotic vehicles like autonomous underwater vehicles, they called au V's, and they can carry sonars. But they The problem is, oh, this sonar, autonomous system, right, powered by batteries. When the battery runs out, you need a mothership nearby. So at the end of the day, by the end of the day, you'll still have to use expensive ships. So what we started about 10 years ago to ask the question, can we recharge battery by the sea, we have unlimited ocean thermal energy associated with temperature difference if we can find a way to recharge your battery autonomously. And then we have a robot can die can swim can map the sea floor continuously without expensive ship operation. So once you remove ship and people in the loop, then you can scale so you can deploy hundreds or even 1000s of these 10s of 1000s this robot and they can map the sea floor just like your Roomba machine vacuum you see for that room floor when you go to the work when you

16:45

liked that product. Because anyone? Yi, Yi. And if you ever want to think about getting a robot, do so because they do a good job they do. I have

16:54

one, I have one in my house, too. The problem is half the time they die under my sofa, they cannot find a way home to get a charging station.

17:02

That's why you have the app. And he got to try to find it.

17:07

So our goal is to turn the ocean thermal energy reservoir into a charging station into energy source, you can recharge your Roomba at the sea mapping floor, and you can scale up to have 1000s of these robots working for you.

17:23

And it will just last indefinitely. Really, right?

17:26

Yi, not well, not almost so hard. You can't have 100,000 miles or something where fail either mode. So So almost indefinitely.

17:36

Yi, but but then then it does what it needs to do recharges the battery, it utilizes the thermal Cline's to do whatever it needs to do. And and then how does it send data? What what technology is there to say? Got it. Cool data. Now I got it. I got it, I got to receive it. Yi, completely sustainable

18:00

recharging by the sea. So we, we prevent people dumping batteries in the ocean. So that's one value added to our system. Every time the robots come to the surface, they can talk to the communication satellite, there's a Iridium satellite network there. 40 Plus satellites. As you know, in the future, as we launch more and more micro satellites, you're going to stream videos, every part of the planet. And we're going to talk to the satellite every part of the ocean. So that's not a problem with that transfer data getting cheaper, as more company getting into the satellite communication. And now we can essentially transfer data in near real time.

18:41

Pretty cool. Yi, it's, it's a pretty cool future. I like the ability to be able to do that. Now. In the case of thermal clients, I get it I get the technology and the temperature, very differential, all that good stuff. Got it. What do we do about when you start going further north and further south in the water where the temperature variation is, is not as drastic?

19:08

Yi, that's a good question. To start up the ocean have sufficient temperature gradient, once you dive into hundreds of meters, there are about 20 30% of ocean there's just simply not enough temperature difference. And then you have to use recharging systems by the time of the battery close to runs out like your phone have one bar left and your robot had to be smart enough to say let's find a nearby temperature difference and now it's almost like a next gas station where it's the next gas station so your find the right place either near the coast, you have a charging station, or you'll find the closer to the to the subtropical area you have sufficient temperature difference some area doesn't have temperature difference in the winter time. So you're trying to use our conserve more energy, and then you harvest more in the summer when the thermocline get re established. So there's a number of different strategies, there are charging station near the coast connected by the fiber optic cables. So that that technology already exists. So if you are if you can swim near the coast, that's great. You can get charged by cables, and you can swim nearby temperature difference you can you can get any electricity from our charging station.

20:28

One of the things that I want you to expand upon just ever so briefly, in our conversation, you said the benefit what, among others, a benefit of mapping? Is how ships navigate the ocean, and they can be more efficient. Can you expand upon that a little bit?

20:46

Yi, mapping sea floor, it's the first applikation Were going after it's such an obvious target to fill the gap is everybody recognizes it that the need is not being met. As we expand the commercial application, we can start to ask the question what additional data we can collect in the ocean ocean base ocean is such a plays such an important role in climate in our economy, the blue economy, and we need to a lot of data. The problem today is ocean just very hard to collect data from physical state of the temperature and salinity to the chemistry, the biology and also the productivity. And then the even the sound noise in ocean. So there's a lot of information is three dimensional is that's why it makes it so difficult. As a satellite oceanographer work for NASA 20 years, you can learn a lot of satellites, you can measure the surface, but that's only two dimensional. And there's no information below the surface unless you send the ships or robots into the ocean. So as our energy capacity increases, we can start caring more sensors start to measure more parameters in the ocean, such as we can monitor the flow field, the velocity in the ocean. So when the shipping company, have a ship go from Singapore to San Francisco, you know, rather than a wedding storms, you can also die in a smartphone to ask the question, do we go against the current or go with the current? Can we say feel 10%? Or do I have do I have to arrive there on time what I can do to preserve my field consumption, I can slow down, I don't have to get to San Francisco. By that day, rather than waiting and create noise offshore, I can take my time I can save 10% 10% of the shipping cost is a huge amount of costs. And that the co2 emission into the atmosphere?

22:51

Yi, it's more than 20 bucks. That's for dollar. But I what I do like is the simple fact that I think you you once you put that technology in the water, wherever it is, whatever that looks like, you're you're you're able to begin the collection of data, no matter what it is that three dimensional data, it might just start with, Hey, we just map on the floor. But the asset exists within the water, then you can say, hey, you know what else would be good? This and then this. And and it's not as if the the analytical capability doesn't exist. Nor it? I mean, we all talk about it got to go to the cloud. You're storing all this data someplace gotta go someplace. But it's all doable.

23:41

Yi, think about us is provide this platform is scalable. We can have Yi, a million of these robots if you want to. And we can carry a variety different sensor, some of them sensor, we never thought about today, maybe a year from now. There'll be a new blue economy. Yi, need information. They can carry this give us a sensor, we can attach, we can deliver the data to the cloud. So the customer doesn't have to deploy 10,000 robots, because robots already in the ocean automatically have incremental cost. You can deploy to put in a sensor into our platform, get the data from the clouds. Yi, you know, you can prescribe the data just to show up on your smartphone. You can make decisions, you can use the information rather than, Oh, I need a two years to charter a vessel to buy 10,000 robots. And then to go out to collect data. You can start your operation tomorrow,

24:38

boom. And it's it the analogy that I see in my head this is but with utilities, you got poles, you got many power poles up, up, up, up, up and in on ELLs poles. There are multiple carriers on the pole because it's there. The same thing exists it's a it's a joint solution to be able to deploy out in the water. Whatever, whatever the convergence of technology requires. It's there. Yi, it's like Yi, cool.

25:09

Yi, think about we take for granted, there's a weather stations. So weather station, we launch belong every 12 hours. And so you have a 3d data. So you can get your weather prediction. Every point, you put a zip code, the weather forecast showed up, right, because of the weather station everywhere. And then think about the ocean. There's only a handful of moorings and buoys today, and think about us, we are enabling, putting weather station in the water everywhere. And they can dive 2000 meters to collect the data if necessary, or they go to a 500 meters, whatever depth you can control them. So you basically get this three dimensional weather data in the ocean. You can you can use you can use for different industries, whoever goes utilize ocean as we get to food and biofuel and co2. Everybody have have a stake in the game to protect our oceans to use the ocean.

26:11

And the other thing, there's a safety component, right? There's better predictions, better modeling better, whatever. Anything's better, right?

26:20

Yi, navigation, some of the summer mountains in the sea man, there are 30,000 SEMO in the ocean is uncharted or poorly charted. Because if the ship doesn't run the on top of the SEMA, and you don't really have a map, so you have the 30,000 Mountains in ocean, you roughly know where they are within couple miles because satellite tell us so. But you don't really know how tall they are, what kind of shape they are. And then if you have a diving vehicle, you know, you can hit the mountain you can get damaged.

26:53

Yi, it's hard. It's hard to see ever have a decent picture. I mean, it's one thing to have a diving vehicle. I mean, somebody could dive and you know, go right up to it, but you can't see it and they can't see the girth of it. Oh, that's That's it? That's pretty.

27:09

There's a lot of men, manned and unmanned vehicles in the water. Nico's map to safety. Yi, navigation.

27:17

So you're happy at Sea Trec. But But what are the what are the roadblocks? What what are we dealing with here? Why is this? Why are we able to get all warm and fuzzy about you know, what Elon Musk is doing? And yet we just ignore the majority of our our world.

27:38

Oh, that's interesting question ocean is far away. I think for most people ocean is far away there. And that they don't see it every day. They don't touch it every day. And we don't really our our launching robotic vehicle is not as glamorous as launching satellites. And then you see the rocket $100 million dollars. It's not ocean is very tough environment to work in is all the other things. And as scaling that take no brainer technology to the ocean also is very time consuming. So ocean is very challenging to work with. And they're very hard to test. You can you cannot do a lot of experiments unless you go to see. So that's really make our engineering a cycle. Each iteration is much longer. So break take longer to bring the hardware, which is hard enough hardware compared to software. Now hardware have to deploy in ocean, tested in ocean sometime take months take years just to learn one lesson, right? Those who want iteration, it's not software, you push the button you update version 23. Right. So for us, that's really the challenge is very costly to do an experiment in the sea is very challenging. And also the time to mature to technology is radically along.

28:59

Yi. Is there is there a way that we can sort of incrementally begin this journey? Like, I get the 5 billion that would be great. That would be like Yi, all right, man. That's that's, we've done it. But but really in the real world. There's always this desire to sort of, hey, can we can we do this and then can we do this and then we can do it? Yi. Is there a way of being able to do that and be able to control that?

29:25

Yi, sure. I Sea Trec recently moved relocate to San Diego. State six months ago, really looking at a San Diego to grow C track to the next level. There's a number of research institutes in in San Diego area, a lot of defense applications. And also we're looking at many of the emerging new commercial applications. One of the really exciting project and one devote my time in the coming years is to focus on offshore agriculture to grow seaweed in the ocean. So we can we rather than plant trees we can grow seaweed in the ocean, we can use our energy system to create upwelling to bring the nutrient supply from the Deep Sea to the surface. And where you have the sunlight you can grow seaweed is completely natural. You can harvest the seaweed to make food make materials even replace plastic use we are using you know we are now we talk about plastic problems. If we you see we it is completed by degradable, we can make biofilm in a clean way. And then or when we just put the seaweed to the sea floor. And then we just take co2 away from that Miss fear. And now we can come back to climate change. So I see a really exciting project I'm going to work on in San Diego is focused on the seaweed economy, seaweed industry.

30:49

We're gonna have to get you back on the podcast on that one just because that's a whole nother conversation because I'm intrigued.

30:57

Yi, if we make enough seaweed, maybe you can find a CV further. Pretty soon.

31:03

You know, it's gonna happen.

31:05

Ain't gonna happen this

31:07

time. All right. We're gonna have to wrap this up. Now. How do people get a hold of you there?

31:12

He why I Sea Trec.com Go to Sea Trec.com Connect me with LinkedIn, social media, Twitter, we have c track in. So all kinds of way to get in touch. Be happy to talk to you. Oh, thank you.

31:29

I love it. Man. This is this was a great conversation. I liked it. He thank you so much. You know it. It. It sort of was different. But I enjoyed the heck out of it. Well done. And

31:42

thank you for the opportunity. Looking forward to our next conversation.

31:45

Yi, in which we will seaweeds make a note of that listeners seaweeds next. Alright listeners, thank you very much for joining industrial talk. We're going to wrap it up on the other side. Do not fear not, you're going to have all the contact information for Mr. E. And then some. So stay tuned, we will be right back.

32:05

You're listening to the industrial talk Podcast Network.

32:14

Each talk about a company making a difference. A company leveraging technology, leveraging innovation to make our lives better. See Trek II reached out major major stack card out there. I forgot to highlight this. We've got an event January 11. Through the 12th. It's up virtual events. So don't worry about it. And it's free. price point, right? Catalysts empowerment Summit. That is a must attend. So I'm going to have a link. It'll be out on industrial talk.com. But just get signed up for it. You're going to hear some great speakers talking about if you're a catalyst. It's a must. So anyway, catalyst empowerment Summit, January 11 through the 12th. Put that on your calendar. All right, be bold, be brave, daring greatly. Let's change the world together. Let's leverage in innovation and technology so that we can solve these problems and make this world a better place. Thank you very much. Hang out with me. You will not be disappointed. We're gonna have another great conversation right around the corner. So stay tuned.

The post Yi Chao with Sea Trec appeared first on Industrial Talk.

On this week's Industrial Talk we're talking to Paul Holland, Managing Director, Corporate Investing Practice with Mach 49 about “The Speed, Velocity and Scaling Innovation”.  Get the answers to your “Venture Capital” questions along with Paul's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

people, entrepreneur, business, funded, mach, company, market, industry, called, happen, venture, conversation, technology, world, paul, point, NEOM, big, reed hastings, talk

00:03

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots,

00:21

and let's go. As always, welcome to industrial talk, the number one industry related podcast in the universe that celebrates you. It is a platform that celebrates industrial heroes such as yourself, because you're bold, you're brave, you're daring greatly. you innovate, you're solve problems. You're making my life and you're making the world a better place to live. Thank you very much. You are an industrial elite athlete. Alright, in the hot seat, we've got a great conversation. I mean, a great conversation. I was really geeking out on this one. His name is Paul Holland, Managing Director, the firm is Mach 49. We're going to be talking about just BC, venture capital and all things in between. So let's get cracking with this conversation. All right. Yeah, I like this. I'm a finance guy, not to his level, heck no. We were talking a lot of I mean, I'm always fascinated by constraints, and constraints that exist within this sort of that financial side of a business. You have this desire, maybe you have this great innovation. Yep. Great innovation. But how do you scale it? What do you do? Who do you connect with? Who do you trust? Those are all incredible questions that you have to ask if you're in that, if you're if you're an entrepreneur, I'm always struggling with that I'm always looking for answers. And And again, there are a lot of people out there. But you really have to do your homework to find out the ones that you want to really work with that can really not only bring solutions to the table for your company, but also just that wise counsel that is needed for every doggone business. Alright. So I was very fortunate to be able to meet Paul at a wonderful event that they sponsored for NEOM. Now I'm going to, again, encourage you, encourage you in a big way to go out to neil.com they're doing they're putting their mouth to practice, they are creating the community of the future. They are living a bold, brave and Daring Greatly vision for what they are doing. It's it's exciting. That's Neil calm, and Paul Mach 49. And Team Mach 49. Definitely are all involved helping to achieve what they are doing out at Neil, big, big time. It's exciting. And I think I mentioned it in in our conversation, that it's it's sort of James Bond ish, but it's it's a it's a phenomenal and it's it's taken all the stuff that we talk on here at industrial talk to the industry for Dido that's sort of like the upper level, but it's it's it's smart cities, it's 5g, it's it's cloud, it's it's quantum computing, it's everything in between, and then some right, it is truly a brave vision. It is it's very exciting. Got to neoma.com. All right onto the interview. Now, there were a couple of things that popped out of my head. When I was talking to Paul, I like the three things that they look at one market, yeah, you have to look at the market, they look at the market, you need to look at that market. Does the market really sort of support what you are doing? Is it there? That's important, right? It's important, the tech the business model, right? Is it in line? Does it work in that particular market? Does the tech even really, you know, satisfy a problem that exists in the market? Does it make it easier for them to get whatever they need to get? Does it whatever that problem might be? Does it solve it? And then of course, the the area that is really dynamic, of course, are the people so we have the market tech business model, as well as people, they look at every business in that type of light. And I think that you too have to because if you're running a business, you're an entrepreneur, you gotta check the market, find some, what is it, you know, get the right counsel for that. Your tech, does it satisfy? Are you talking about the market? Or are you listening to the market and that consumer? And then finally, do you have the right people in place? Yep. It's it's, it seems like a simple equation, but quite frankly, companies struggle with that all the time. All right. Paul, Holland Mach 49 is in the hot seat. Enjoy the conversation. Paul, welcome to industrial talk. Thank you very much for finding time in your busy schedule. Love the backdrop. Excellent. You just made me. I mean, I'm ashamed. I'm ashamed. How're you doing today?

05:09

I'm doing great. I'm doing great. I'm speaking to you from the technically speaking the greenest house in America. So that's why you see the backdrop as it is. It's their lead point house.

05:21

And I'm living proof. And I have to back, you know, back up on that one because it was an excellent event. But more than just don't don't take this any wrong way here, Paul. But I surely walked around your nice place. totaled around, no doubt about it. All right. For the listeners out there. Let's get cracking on who you are. Paul, just give us a little background for one, one.

05:45

There you go. So grew up, back in back east Southern Virginia, followed a girl out here to California 37 years ago, married her 32 years ago, and I spent my operating career helping to start two software companies. One of those was a company called pure software with Reed Hastings and a bunch of folks who got famous later doing some really cool stuff at Netflix and others. And we took pure software public was acquired by IBM for about $2 billion. And I then went back to the venture capitalists who funded pure that was Andy Rackleff. By then he started a new firm called Benchmark Capital. And he asked me to go to a new investment. They're called conic communications with Mark Gagne. And Michael Horvath guys better known today as Strava. I joined Kana, after the series B by benchmark, which was done at about a $13 million valuation. 27 months later, we hit 9 billion. I was number 10.

06:44

Whoa, whoa, whoa, whoa, don't gloss over that. What did you just say? You said 13. To watch?

06:50

Yeah, well, it was also 1997 to 1999. And so that that helped a lot. But yeah, I got brought in to run the global go to market. So built out a team and we we took sales from $10,000 to 132 million in four years. And so it was a ride. It was ag of a ride. And then, as Connor ran its course I got recruited over to foundation capital. We've spent the last 20 years their general partner over for 18 of those years in six different funds. Foundations very good firm. We've invested about 4 billion of investor capital, it's currently worth about 600 billion today. Netflix is half of that, but 30 Other IPOs including some of my companies like mobile, iron and shag and, and many others, and then join mk 49. It's actually starting to help Mark 49 when it was founded about eight years ago, and then I joined full time two years ago.

07:44

Okay, so Mach 49. What does that mean?

07:48

Yes, so Mach 49 is founded by Linda Gates is a phenomenological entrepreneur. She grew up here in the valley with all the folks who started the venture business. She ended up in strategy consulting ended up at 32 years old co founder and CEO of a company called stratigos with Gary Hamel and CK Prahalad later went on the board of Sybase took it from $3 to $65. And then about eight years ago, decided that the global 1000 needed their own kind of equivalent of Y Combinator. So Mach 49 Mach 37 is the speed to exit the Earth's atmosphere. And really we use a lot of metaphors around you know, kind of escaping the gravity, gravitational pole, the mothership and exploring new lands and things like that. And, but that was taken, so she went with 49, because it's the it's the number to escape the gravitational pull of the sun, but also a bigger number than 37 and also evokes memories of coming to California to mined for gold in 1849. She's a fourth generation, California entrepreneur. And so this was a important kind of thing for her and probably worth noting. She's the girl that I followed out here 37 years ago. That's the that's kind of squirt.

09:06

Well done. Well done. Thank you. So here's the deal. Industry for Dotto within just that whole topic, industry, for Dotto, it encapsulates innovation technology. How does it how do we do that? It's edge. It's it's cloud. It's, it's, you know, digital twin, it's all of this stuff that's just popping around one of the areas that I think needs to be explored a little bit more is what is the process of that you start, you know, going down that road, somebody has this great idea. How do we begin that VC conversation that process?

09:45

Well, meaningful perspective of a an entrepreneur? Start?

09:50

Yeah, yeah, because there's a ton out there. If I had a nickel for every time I spoke to somebody saying that I'm a I'm an AI expert, you know,

10:00

then sure, yeah, it'd

10:01

be pretty rich.

10:02

Unfortunately, there are more and more than now, but yeah, for entrepreneurs, it's, you know, the the first kind of, I mean, for me, I worked at, at two really successful startups, but both of them had been bootstrapped by their founders. And so that's, uh, to me, that's kind of I'm sort of old school, I, I feel like that's kind of the way to get started. These days, it's, you know, we often see folks that will go and do a business plan competition, and they'll, you know, they'll get, they'll get a nice placement and that, and then they'll turn around a week later and go out and raise money. And, you know, and that that works. Also, I mean, there are some businesses now particularly in places like crypto that need to scale so quickly that they that they'll, you know, they'll they'll raise money within a month of actually formulating the idea. But for me, particularly in enterprise companies, and in consumer companies, I always viewed it as I saw a lot of value in people bootstrapping, and putting some of their own capital work and their own time and so forth at work. But at that point, then if you've got a strong enough idea, then you've got many different ways to approach the venture community, whether it be through, you know, things like venture competitions, or through, you know, just kind of getting oriented around people that are doing seed investing, you know, often the best way to get involved with a good venture firm is to have a good seed investor who's got relationships in that firm. So these are, you know, these are just some of the things that folks will get started on. And as you as you get started on your entrepreneurial career, you'll gradually get oriented toward learning more and more about sort of the funding mechanisms and, and you'll get to know folks that are in the in the venture industry, but, you know, work, work on the idea and creating something amazing and the money will follow. See,

11:55

the concern that I have, and I've heard is that there's this there's, there's velocity, we've talked about my 49, there's this velocity, and somebody might have a great idea. And I hear you're talking about bootstrapping. That's fine. That's good. But bootstrap means time. And in this world, there just seems to be this blistering velocity that exists within and you're gonna miss the boat. If, if, if I'm an AI guy, and I have this great idea, but I just I'm bootstrapping a time goes by somebody that's going to come in some sort of fun is going to happen. Does that exist?

12:29

Sure. It does. Yeah, absolutely. And like I said, and in some places that exists more strongly than others. And so I think those are those are, it's, it's the paradox around, you know, the concept of going out and raising money is that that ideally, you're going to be really prepared, you're going to have a lot of experience. That's why I like the bootstrap concept. And you're going to have gone out and skinned your knee a bunch of times and perfected your offering, or whatever it is that you're offering out into the marketplace. But you're right, especially in very high velocity markets, like we're seeing now, you know, for the last say, two or three years, then it puts more of a premium on people, formulating the idea, quietly, getting the team together, and then going and finding a funding source. Now, oftentimes, those people are people who already have relationships and venture. And so they're, you know, I mean, I'll not mention any names, but you know, the some of the folks that we funded or people that we are considered to be bankable from that perspective. And so when they say, Hey, we're working on your project, here's the new project. And then we start to get to know the project, we start to try to add our points of view and perspective and insights. And then if we're really excited about it, we'll fast track it through our organization and and fund it quite quickly,

13:46

as a funding source. So I go down the road, I'm bankable, you like me, I've got some skin in the game. It makes all sense. I agree with you. 100%. I mean, if I was investor, I would want that to I'm not it's it's tough to, you know, just do it, because I'm good looking. And and then you proceed forward. How much involvement Do you in just typical VC gets involved with the scaling of that business, the marketing of that business, the, you know, growth of that business?

14:22

Yeah, I think venture will will have will go in and out of very heavy activity with a company, very heavy, getting the initial funding in place. And then if it's an idea, where, you know, the entrepreneur really just needs, the time and the money to go off and develop the solution, whatever that turns out to be, then then you may be more like a weekly meeting kind of Cadence from that perspective. And so it's not quite as much for me, my area of strength was around go to market. And so I would often look for companies like Mobile Iron, like, response software like Chegg that were in a position where the next thing they need to do is scale. And so that's where I could bring in my expertise and my network of people who've been in funding sales and marketing and these enterprise companies and so forth. So for me, then I get very actively involved in helping to recruit the team getting people on board. But then once you know, once the organization is quote, unquote, scaling, you know, if you're making plan and you're out there, then you're you know, you're introducing the customers, you're working on all these other different things where you can try to help. But it's not quite the same time incentives intensity of of these sort of Nexus points that occur along the way, during different points of funding. And then, of course, at the point of exit, you know, I had a company sky care where I was the kind of the board member on point working once we had an indication of interest from a public company to be acquired. And then once you're involved in that, then that becomes sort of like, all encompassing until until a deal is either had or not had.

15:59

So you bring up a good point where, what is that? You're headed down the road? You've identified these quote, Nexus points, you're saying, Yeah, yep, you achieve certain hurdles probably is like, Yep, okay, good. Let's go. Let's go and you keep on going. Is there a point? And whatever that decision is made a point where you sort of rip that injector seat and saying, it's not going to happen? Do you just sort of take the lumps? And you go, or what? What normally happens in that particular case?

16:30

Yeah, that's a very good question, Scott. And I divided for simple sale divided into two buckets are two paths. One path is the path that certainly I prefer, which is that you're in dialogue with an entrepreneur, you've tried a number of experiments, you've gone to market, you've, you've gotten feedback. And, and basically, it's just not working, it seems like it should be working, it's logical, you're seeing other companies that have similar positioning, they're getting funded, they seem to be getting traction, and it's just not working. And you have hopefully just kind of a rational conversation of look, you know, this isn't worth your life energy level. I mean, yeah, it's not worth my time, but my time is minor compared to the time of the entrepreneur. And so you just simply have a dialog that says, Look, you're too good to spend time on something that you've you've tried and tried, and you can't hit any resonant frequency in the marketplace. And then, and then there's the other side, which is your work with an entrepreneur. And, and they just, they've got so many kind of self locking biases, that have kicked in around confirmation bias, and all these other things. So that they're, they're just like, you know, I've been working on this for years, everybody tells me it should work, I think it's going to work, look, we just got another little tidbit of good news, it's an indication it's going to work. And that's where you end up in a lot of conflict. Because, you know, you've you've, you've gotten involved as an investor, you're an advisor, you're often friends, I mean, most of the time you end up as friends with the people that you've worked with. And then you're in a dialog just saying, Look, this just doesn't, it's either not working for you, or it's not working because of you. And then so that's, that's a, that's a much more tense dialogue. It's like, look, we got to try something else. And either we shut it down, or we we hand this over to somebody else to run and see if they can come up with some things that we haven't thought of yet. But that's a that's a tough place to go. And the the odds of pulling out of that and having a be successful, it's not impossible, and all the ones that are make the newspaper or make the make the news. But most of the time things aren't working, and you just need to move on.

18:36

Ideally, you want to be able to have that conversation sooner than later. Right. You don't want to continue to belabor a challenging business. It's not achieving the objectives as as you had hoped, right?

18:48

Yeah. It's it's a tough dynamic that's got this where I mean, I mean, the third way is if you look at, you know, back when, when I began to work with Reed Hastings on on what was a company that was called sho software at the time, sh, O, with a long O's Japanese symbol for purification, and then later read changed the name to pure software, because we had a product called purify that cleaned up code and was just an amazing 100x improvement of what was going on in the market. And, and what I learned from him working with him over, you know, often on over a year and a half period before the company was even incorporated, is just the concept of perseverance. So so this is the paradox, entrepreneur. And it's the paradox of being a venture capitalists working with entrepreneurs is that the number one characteristics of successful entrepreneurs that I've seen having seen it in person with Reed Hastings, having seen it in person with Mark gagne, and Michael Horvath is perseverance is just the ability to get knocked down, get up, do it over again, knock down, get up, do it over again. A rational person would have quit 50 times before read had actually gotten to the point where we sold the first copy of purify and then by then, you know, it was like a house of fire. It was just, it was just an amazing, amazing experience scaling business,

20:04

ci boy, I'm telling you, I love that I love that perseverance, I, there's, there's one side of me that always in it, maybe it's a frustration on my mind is that many within industry, you know, I'm a product of industry, don't get me wrong, and I love the people of industry. But there's this conventional thinking in industry. And it is a sort of a big piece of luggage that is brought to these conversations. And it's almost, especially today, jump in, if you disagree. But I think today, you have to sort of put that conventional thinking, there's this desire to sort of be a little bit more disruptive. Think about that. And think about how you can approach the market in a way that is unconventional, you have to really sort and that's hard work, especially in industry. Like, yeah, you know, they don't want to do.

20:58

Yeah, yeah, it's, it's tough. It's a tremendous amount of raw emotion that goes along with starting a company working with advisors, whether they're your venture advisors or board advisors, where it might happen to be, and just this constant balance between encouraging and cajoling and trying to be a realistic counselor, to people and their folks in venture to take a completely different approach to this. They just, you know, every every entrepreneur is a nail, and they're a hammer, which is, you know, just go go go go give, give it to your last breath kind of thing. And, like, yeah, sometimes that's right, but actually, sometimes that's wrong. And it's and it's just not fair to people. One of my partners, Steve Solow, counseled a young entrepreneur out of a business that just wasn't a very good business. And the entrepreneur ended up following a passion and participate in a political campaign ended up in the Obama White House, had an amazing life experience doing that, you know, so. So I think it's, I think there's a balance from that perspective. And it's, it's one of the reasons why entrepreneurs get rewarded so much is that if you can work your way through that gauntlet of things and deal with the emotion and deal with the sleepless nights and deal with everything else, and then once once the bit turns, and you know, I watched this with my 49, I mean, with, you know, with COVID, and everything at that before COVID. Mark 49 was a very physical business where we had clients fly to California and incubate new businesses here. And watching what Linda had to do and what the team had to do to pivot to a virtual business. And now the business is literally six times bigger than it was in February and March of 20. So it's exciting when you see these things turn, it's, I call it the halcyon days. So

22:43

see, it's interesting to talk about or hear your story about how nimble Mach 49 is, because I find again, I think, there's good and bad, there's good or bad with the with the, with a pandemic. You know, we got the bad we understand the bad, the challenges with the bad. But the good side, from my perspective, I think there was a vulnerability that existed within industry saying I need help. I don't know what to do. This is way above my paygrade. Right, I have no clue. And, and I, I cherish that, as much as it's painful. As much as created, you know, sleepless nights, it has made companies that were willing to be nimble, willing to sort of be vulnerable, boom, sort of shine and excel in this particular environment.

23:36

Yeah, I think that's a really good observation, I think, you know, what we've experienced that with mk 49 is seeing large companies and seeing people at large companies that had been kind of sort of try try again, on their innovation efforts, their their, their efforts to try to create new businesses to compete with the startups that are disrupting them. And there was the sort of the classic inertia and antibodies and things like that before COVID. And then once COVID, hit picked, kicked in. And there's this blinding flash of the obvious that if you didn't get to digital and virtual in your businesses, then you were Kodak. And and and you weren't going to be in business anymore. And, and so that that became kind of the big flip that then had everybody realizing exactly like you said, Hey, we're vulnerable, like we need help, we need to kind of band together and sort of like, kind of fight back here because startups aren't going away. And, and, and, and we have to get better about being more nimble, and getting out of our own way to be able to accomplish these things.

24:40

That's a tough one for industry. Because typically industry is is, is like, yeah, I've got my idea. I'm right here and I'm holding it close to my vest here, and this is why we're so great. And then all of a sudden, all of this effort here doesn't mean anything. It's like you either survive and you help collaborate with other people who are just having a problem, they might you might have a slice of the solution. But somebody might come in and say, how about this? Hey, that's a, you know, one of those aha moments, I just, I like it. I'm, you know, being the type of guy that I am I like I like speed and velocity and moving fast. And, you know, and making mistakes fast. And, you know, moving on. Let me let me touch upon a point that that happens all the time with many of the companies that I work with, as well as interview whatever it might be. They get approached by venture frequently. And one of the areas that they always say, Yeah, been there. I've talked to them. I'm not sure if I trust them. How do you how do you approach trust within the the VC community? Because some, maybe I'm not talking about mock, I'm just in generally saying there is a attitude about that. What do you what do we do about that?

26:03

And when you say trust, in what form trust between who and whom

26:08

the company and the venture firm reaching out to them and saying, Hey, we can fill in the blank. If we work with Yeah, fill in the blank. And, you know, you will be the next whatever, fill in the blank. Right?

26:22

Yeah. Well, yeah, I think I think it's, I think it's tough, because I think the problem is that whenever there's the perception or the violation of trust, it's so visceral, and it's so meaningful to people that they that it gets repeated, it's the classic negative customer service experience, it gets repeated 100 times, you know, that type of thing. I mean, we had, you know, we were founded by founders at foundation capital, and, and so we, we try to pride ourselves on trying to be really straightforward with people, one of the things that we try to pride ourselves on is telling people No, there's a, there's a phenomenon, Adventurer, and there are some very, very successful venture capitalists that are just like that, you're, you're being a fool, just effectively tell everybody Wow, gee, that's really exciting, come back and see me in six months. And, and you know, and then they just say that over and over and over again, and then it's six months later, the company all of a sudden turns out to be Google, then then they're in great shape, and they can kind of log on or clung on to it. The trust aspect for us is also just having people being willing to listen to things that aren't what they want to hear, and to absorb that information. And either they can follow it, or they don't want to follow it. Right, they can talk to us, and then they can go down the street and talk to Venmo or Mayfield and other folks and, and find somebody who, who gets what they're saying better than maybe what we do from that perspective. So, but the trust aspect of it, you know, once you enter the relationship, and you're, you know, like, if I think about it, I'll use a real life example, I funded a company called response software with with Mike Armour as the CEO. Now, I had the advantage of Mike and I've been together since 1992, when we when I recruited him to pure software. And we've done several businesses together over the over the years. And but you know, in terms of like working with Mike and working with this team, there's just very high fidelity conversations, like there's never any question, are we getting all the information we need? Are they asking for the help? Were they needed? Are we you know, being transparent? Are we working hard to try to help the company? So that would have been one if respond hadn't work? We were to just simply said, look, it just, it wasn't a good enough idea, right? We, you know, everybody did what they're supposed to do, we had this trust based relationship where everybody would show up. And, you know, there's just never any question. And when you're in, when you're in a trust based relationship, then the politics also go way down. So that's also like a nice side benefit. But then ultimately, in the case of respond, you know, they ended up having a really, you know, they got they got bought by FireEye, and had a really, really nice financial exit that ended up out of that. So that was kind of about all's well, that ends well, but it was kind of all's well, all the way through, for the most part in terms of dealing with the people. I've had other relationships, which I won't name, and entrepreneurs that I've worked with, who will look me like right in the eye. And tell me for example, oh, when the time's right, I will definitely step aside. You know. And I've literally I've had situations where I've had the entrepreneur tell me that I've had situations with the where the board member that the entrepreneur had recruited into the kind of the seed stage tells me the same thing. And then we're like six months down the road, we haven't we've made 10% of our plan. And a second, guys, it's time let's gotta move to Plan B, let's kick the CEO up into the chairman and let's go out let's get a search done and go do this stuff. And they're like, oh, no, no, no, no, no, that's not where we met. Like, we still don't think we're ready. We're like we're ready is ready when we turn the lights out, because I don't think you know, it's gonna be kind of hard to recruit somebody in here. And it's, it's this is what I mean like the The human factors become huge. And you sit there, and you're just incredibly frustrated. And in one particular case, I resigned from the board, because I just said, I said, Look, I can't have an impact here, you guys aren't doing what you said you were gonna do, you need to take a different direction, and it needs to be without me.

30:19

See, I, I can, I can respect that honesty. And I can respect that truth. And that is important. In in these cases, where you have to sort of pull the Objective C, and I don't want a big long dissertation on it, because I know it can be really like a rabbit hole, can you sort of distill it down to why projects fail?

30:44

So there are three aspects of what we're looking for at foundation in in a really good startup company. And so I describe it as kind of this inverted pyramid, you know, this kind of upside down triangle? Yeah. So at the top of that triangle are these you know, in our case, through 4000 companies a year seeking funding at the bottom of it, or 10, that we fund that at a at a significant level? So what are the three layers within that triangle? And the first one is market? You know, are you addressing something that has a large enough market opportunity to create a venture style return? The second one are the strength of either that's kind of technology, we used to say the strength of technology, then we funded Netflix, and we said technology or the business model? And then finally the people. And then there's this question of like, well, why are the people last and so well, that people are not last? But the it's in that order? Because that's the order in which we can change things? Like we can't change the market? Like we're not no, no venture firm can really change the market. And then, you know, we can kind of change the technology with some pain, and kind of change the business model. But the thing that we know we can change is that if if we think the markets, right, and the business models, right, we can we can upgrade people, we can bring new people and we can do these other things. So if I use Netflix as an example, when my partner Mike Chu funded Netflix in December 1998. At that time, you would you would argue, wait a minute, why did you guys funded it violated your market kind of Axiom, right, because there wasn't a big enough market DVDs had about 2% penetration into American households at that point. And they were they were renting DVDs. But the studies indicated that that market was going to get to 20 or 30% of households as well, as now we know with history behind us that got to 98% of households. And then that allowed Netflix to go through stage one and then ultimately, stage two what they're trying to do. But but these are the it's market technology people. And and the biggest form of failure for us is what we call a small market problem. We funded something I thought it was going to be huge. And then it just turns out not to be and then there's technology failures. And then there's people there's

32:58

very, very good now I have to venture into NEOM. I know that Mark 49 is a heavily involved in NEOM and the business there. Why is that important for Mark 49 and Neil?

33:14

Yeah, so So NEOM is, of course, this this New Year planned to be kind of semi autonomous territory building being built out of an area in northwestern Saudi Arabia, about the size of New Hampshire, just to give you kind

33:28

of James Bondish, FYI. Yeah. All right.

33:31

Yeah. So it's on the Red Sea. You know, and, and the idea is that the that the the funders of NEOM are, basically want to build the quintessential kind of city of the future and society of the future. So think of a new Singapore, new Dubai, whatever it happened to be, but you know, sort of on steroids. So 14 different sectors of activity and energy, hospitality, consumer technology, food, and agriculture, all these different places. And so what naomh is about is it is, you know, at the moment, I think it's probably the largest project in the world, it's about a $1 trillion investment project in the world. And so what we see in the film is an opportunity to offer new forms of opportunity for people in Saudi Arabia. And also just to kind of more broadly, in the Middle East, we see it as a way to advance the cause of clean energy. Women entrepreneurs, and Saudi, all these other different things that we think are good for the planet and good for, you know, sort of the growth of Saudi Arabia as a as a country. And at the end of it, you know, we are a essentially technology service provider, and this is the largest technology project in the world. So it's a it's a, it's a phenomenal opportunity for us to go in and help grow these sectors and help grow their approach to creating new ventures and how they manage venture activity including some of the funding to get them to a place where these sectors can be successful. Awesome. So it's not show,

35:02

I gotta tell you, man, it's a bold vision. And what I like about it is that they're addressing problems that they didn't know they had, right? They have to solve significant problems because they're building a community, they have, you don't even know the amount of problems. But what's interesting about it is that they're willing to do whatever is necessary to solve those problems to make this this happen. But I look at it from a world perspective, too, is that whatever flips out of that, whatever solutions take place, it has great benefits for many. And that to me is really pretty cool. But you have to have that bold, persistent drive to make it happen. Because I guarantee you, when, when I was speaking with some of the people that Neil is like, it, you know, why not give up now? I mean, that it's like, Oh, right. There's another problem. I'm done with the problems? No, they just keep pushing on. They keep expanding. And you're absolutely right, it is the largest project, I have to say, in the world.

36:10

Yeah, yeah. So So assuming it works, we're gonna see new forms of transportation, we're gonna see new forms of the way people, you know, what we now think of as going to a hotel, think of going to a, you know, 100% robotic hotel that has these amazing experiences for you, in terms of energy, you know, they're there, they're 100% focused on a clean energy future for NEOM. And it's obviously strategic for Saudi, because they're conscious of the fact that they've got a wasting asset, ultimately, in terms of carbon based energy forms. And, and so, you know, as we look at these things over time, you know, we think that they could be, you know, very, very exciting, and they could have broad applicability and broad benefit for humanity.

36:56

Yeah, and I see, I, one of the things that sort of creates a little tension inside of me is that I see this velocity, I see what you're doing, I see what NEOMs doing. And I see the speed at which all of this, I'll just say, industry for Dotto is happening. And I get concerned about other parts of the world who just don't have access to it, right? They don't I mean, it's going so fast, that there's no way in God's green earth, that they're gonna keep up. They're just not. And that to me is a, it's a point of friction for me. How can we make it for everybody?

37:29

Right? Yeah, well, we have to hope. I mean, I mean, I've been very fortunate London, I've been to 74 countries over the course of our lives. And, you know, I have this sort of, you know, pollyannish belief, and I've seen it in person, every single country has the same potential in human capital, I mean, some of the places, sort of better universities and have better educational systems and things like that. But, you know, I've literally met and spent time with entrepreneurs in Zimbabwe, and Zambia, in Nepal, in Mauritius, in, you know, in, in, all over the world, and, and, you know, it's the same kind of drive and human spirit, there's something almost like at a DNA level, for people who want to do better for themselves and do better for their families, we have to get to a place where, in many places around the world, the governments are so corrupt, or they're so ineffective, that they're, they stand in the way of the human capital, their their people's ability to be able to prosper. And then we have to do like, significant remediation, around enabling, you know, Wi Fi all around the world, and enabling education around the world. I do think that is one of the side benefits of COVID is that, you know, it's really, if I look at, you know, one of my companies check. And if I look at many of the other companies, digital education, you know, they've advanced tremendously So, notionally, if you think about it, you know, if we get to a place, you've got Starlink, and you've got other things that are providing Wi Fi all over the world, then there's no inherent reason why somebody in Angola, you know, as a six year old, Angola can't have access to the same educational experience as a six year old in Menlo Park, or it might happen to be now that there's going to be differences of resources and teachers and role models and all sorts of other things that are there. But over time, I'm optimistic that we can actually make this better, not worse.

39:23

See, I agree with you. I'm pretty excited about it. Right? I do i the thought of being able to have access to unlimited information, unlimited insights, and I think is exciting. And I believe countries are transformed as a result of that. And I believe that through technology and through these capable capabilities, that corrupt governments will have their unfortunate role, but I think you're able to sort of use that technology to help better better the lives and the communities and definitely the world as a whole. I do. I'm not afraid, frightened of the technology, even though I'm old.

40:09

Like, there's a there's a concept and you're probably familiar with this. But yeah, this has been popularized by people in the crypto community. But that is a book called The Sovereign individual that describes a future enabled by the end of the information age, where you basically kind of circumvent the inefficiencies. And they end the corruption associated with many governments around the world. And you enable individuals through information technology to achieve their goals, in one form or another. Now that concept takes on controversial elements, when when you apply that to, you know, billionaires, for lack of a better way to describe it. But But nonetheless, the it's, it's sort of an inexorable concept. You know, we went through the hunter gatherer age, we went through the Agricultural Age went to the industrial age. And we're clearly now in the information age and, and as part of the information age, or all of the things that we took with us from the last sets of things, you know, the governmental structures, the way we approach these kind of controls and things like that, are all those really the most appropriate ways to think about that, as you move further into the information age? And and I think it's going to require evolution across the board.

41:24

I think it's doable. I think the future is bright. I think that yeah, there's gonna be pain just like anything else. But I think that, once again, back to the pandemic, maybe that was the spark. That was, I think that we were bringing our B, maybe maybe our CB game, pre pandemic, now we got to bring our a game, we've got to, we got to get past all the fluff and all the politics and just get to solutions, and solving problems. And I think that that's where we're at, Bob, we're gonna have to wrap it up, I can keep on going for days, you wouldn't want to go for days, that's for dog, people, how would somebody get a hold of Paul Mach 49? If they have any questions, comments, on how to enter?

42:02

Yeah, so I mean, we, you know, if you just simply go to the Mk 49, website, www.ma, CH four nine.com. kind of scroll through, look at the things that are there, if you see things there that could be interesting for your, you know, typically work with large companies and help them create growth, as we call it to restaurant disrupting inside out, disrupting outside in, and then keep on the lookout for the next big strategy book coming out from Hartford press is the unicorn within. That's vinelandii eights are founder and CEO that's coming out next year.

42:36

Oh, I happen to have a library and I better get a copy of that book. There you go. Well, thank you very much, Paul. Excellent, excellent conversation listeners. Don't worry, we're gonna wrap it up on the other side, you know, you're going to be able to get a hold of Paul and everything else associated with Mark 49. So fear not. We'll be right back. Thank you, Scott.

42:56

You're listening to the industrial talk Podcast Network.

43:06

All right. I don't even know how to unpack that conversation. There is so many gems, so many points of wisdom. In that conversation, I highly recommend that you go back, reach out to Paul, of course, you got to go to Mach 49. Of course. Now he has a great stack card out there. Paul Holland. Put a little comment in there, boom, Mach 49. You will find him up close and personal grade stack card chock full of information. Alright. Neil, you've got to go out. You've got to be you've just got to at least begin to educate yourself about them and what they are doing and see how they can impact you in a positive way. But at least they're in the game money where their mouth is. That's what they are doing. Alright. Again, we're gonna always have a great conversation right around the corner. However, you need to be bold, brave, daring greatly. You need to be persistent. You need to have skin in the game and you need to do everything you can to be a success, because we depend on you. Thank you very much for joining. We are going to be right back

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On this week's Industrial Talk Podcast we're talking to Lee Kitchen, President and Lead Innovation Catalyst of Magical Dude Consulting about “Being Fearless and Creative with your Business”.  Get the answers to “being fearless” questions along with Lee's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

ideas, people, worked, solving, innovation, pitch, creativity, epcot, cred, innovate, disney, industrial, create, magical, industry, problems, important, collaborate, world, creative

00:00

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01:05

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So good on your hardhat, grab your work boots, and let's go.

01:23

Alright, welcome to industrial talk. Thank you very much for joining us the number one industrial related podcast in the universe that celebrates you, you're an industrial Pro, accept it, embrace it, that we celebrate you each and every day, because you are bold, you are brave, you dare greatly. You're solving problems, you're innovating. You're making my life better, you're making the world better. Thank you very much for what you are doing. Okay, in the hot seat. I'm a big fan of industrial entertainment. We've got a gentleman by the name of league kitchen. Now he is the founder of okay, magical dude consulting. And I'm just telling you right now, we've got to be we've got to put ourselves out there, let's let's get a little uncomfortable and make the content we develop more fun. Let's get cracking. I'm always a big fan of going to Disneyland. I like what they do. They never stop innovating. They always have front of mind, right there front of mine each and every day to deliver an experience a wonderful experience for the customers or in their case, guests. And I me personally, I'm intrigued by that, especially within industry, right? I think there is a a magical component to what you do, and what we have been talking about over the past number of years. And that is that innovation that comes from industry that comes from the people of industry that that that are truly solving problems. But unfortunately, I was writing this down when I was working out unfortunately, I don't think people are really listening. Or if they are, are they really consuming it. And I wrote a couple of this the things down. And I think what's impressive, and you got to think about this. And I and I've worked I've done what, over 3000 podcasts, and I sort of distilled it down to these qualities have done more, but don't don't. It's like, if it's not entertaining, if your content is not entertaining, let's say as dry as popcorn. Say it's a white paper, whatever. If it's not entertaining, people are not consuming it. And people are not listening. Trust me, it happens if you don't have the street cred. And let's say what that means. If I've just a new guy outta out of college, and I'm, I'm talking to some seasoned industrial manufacturing professional about what they need to do. I don't have the street cred. And so they're not going to listen. They don't. And in fact, I was doing some work when I was with Price Waterhouse with other utilities. And unfortunately for me, I had that background as a journeyman lineman. I climbed the towers, I negotiated these contracts. Anyway, I had that street cred, and therefore my recommendations, my insights, my conversations were rooted in that street cred. And so if you don't have the street cred, it's hard, especially in industry and manufacturing, for people to listen or consume your content. That's, that's number two. And then

04:46

this is where it gets really challenging. I know we're all sitting there going, well, we got to sell. We've got to generate some revenue. We've got to close some deals. And so many of these these webinars, the his virtual events turn out to be sort of infomercial light, or just full on infomercial about the products, the solutions that are being served up at that time. And I I'm not, you know, not getting you just slapping them upside the head on this thing is just a fact that I think people in general are interested in solving problems interested in what is that innovative solution. And, and these are the things that I I'm struggling with. And here it is, right. And if it's to infer commercially, people are not going to listen, I don't listen to him on TV. It's just not how we roll. And and especially in an industry as a whole, that's just not how we roll. So I challenge you. First off, try to be entertaining. What does that look like, Ah, I just put myself out there, you might have an entertaining style, but I'm just telling you right now be more entertaining, people will consume your content. And then again, you're going to have to have some street cred. You just can't just roll up and say I know everything about whatever. And you don't, it'll get sniffed out and sniffed out quickly, and nobody's gonna listen to you, and you'll lose credibility. And then third, let's, I challenge you not to be infomercial ish, or infomercial light. And I understand the necessity, understand the necessity of being able to want to close deals and understand the necessity to, to communicate that feature function. Get it on it. However, I think it's all baked in. And if you're solving somebody's problem, it's all in there, and they're going to look to you for help. That's just how I think it's gonna roll. All right. One thing to put on your calendar, I had a great interview with a gentleman by the name of Paul Holland. And he is a partner with Mark 49. And my 49 is a VC firm. And what fascinates me about anything that's around financing, and venture is especially right now, if there's a need, there is a need to be able to have partners on your side that can deliver capital that is necessary for you to scale. And so we're going down that road, and we've got one I'm going to release his his conference. conversation, I want to say this Thursday. Anyway, it's going to be out there, however it's going to be it's a great, great call, and conversation. We talk a lot about a lot of things important. You need money to expand for your technology and your solutions. All right. Lee kitchen, magical dude.com He has a Disney pedigree, been there for a long time. But he takes that type of training that that incites that, that passion to innovate, and create something that's really quite, quite fascinating. And I think that you're going to like this conversation because I think, again, I think that we need more of this type of approach when it comes to industry and communicating what we do. old guys like me, maybe not but new people. Yes, they do. I guarantee you they do. Alright, enjoy this conversation with Lee. All right, Lee, welcome to industrial talk that I'm telling you right now listeners, this is gonna be a really a barnburner of a conversation because he was going to bring even the kitchen sink. How about that? Ah, good one. That you haven't heard that one before? No, never. outta here. Kitchen is his name. He is the founder, which is pretty doggone cool. I like this magical dude consulting. Yeah, thank you. Hey, our man. That's all good.

09:03

I am. I'm stoked to be here, man. About you and talk about you all the time.

09:08

I am a big deal. I am. Absolutely. Don't tell my wife that. You got it. Nearby kids because they'll blow you like, yeah, yeah, right. Anyway, for the listeners, let's get this thing are cracking. Let's give us a little background on who Lee is, and, and your pedigree. And we're gonna be talking about creativity and innovation on this particular podcast. Talk to us.

09:32

Awesome. Alright, so I am a long term Disney guy. I worked 32 years for the mouse. And it was my lifelong dream since I was six years old. I grew up in Northern California. And when I turned 18 I graduated high school and I moved to Florida on that same three day period.

09:49

You didn't go to Anaheim. No, you know, I

09:51

went there. That's where my inspiration came from. My grandparents used to take me to Disney all the time, but I was a huge Walt fan and I loved his his vision for what Epcot should have been. And so when they decided to make Epcot a theme park and said I was still a huge fan, so I wanted to be I wanted to be at Epcot. That was that was my gig. And my very first job was as an operator in the land Pavilion at Epcot. And I basically realized my lifelong dream and a team and the rest is just cake. Really?

10:16

Oh, yeah, I gotta interject. I found this out because we're gonna make it. We're gonna make it a point to go to Orlando go to Epcot. Nice typically for the drinks around the world. Yeah, Food

10:27

and Wine Festival. Yes. Awesome. Make sure you take plenty of money in my 401k, and my stock price appreciates it. Thank

10:37

you. That's all fine. We will contribute, but well worth it. I was yeah, it's

10:43

a really great event. And actually, my next step, and Disney after I worked for years in operations, I actually went into special events. And I worked on the first team that that started the Food and Wine Festival and the Flower Garden Festival. And it was funny, because we had to basically go in and tell leadership, hey, we've got this great idea for an event, but it's not gonna make any money for five years. Yeah, and they bought it. And you know what, it's the most successful event that the Walt Disney world has ever seen. And year over year, it still brings the crowds back. And it's it's really great. So I'm glad to hear you're gone.

11:16

I was so excited. When I found out about I said, Are you kidding me? at Epcot, I could wander the world? Yeah, drink and enjoy. Yep, I'm all dialed in.

11:26

You're gonna have a great time you guys. Again, just bring bring plenty of funds, because it's top of style stuff. But you can definitely clear through a lot of small glasses of wine and champagne and beer. There's a lot of beer too. So

11:40

yeah, financial expectations out. I'm game.

11:43

Alright, good. So after that, after I worked there, I went into PR for a little bit. And I helped on making kind of PR moments. And after that, I went to be a brand manager and I was a brand manager for 10 years and Strategy Manager I worked part time part at the parks. And then I worked seven years at Disney Cruise Line, an amazing product. If you've never sailed on Disney Cruise, it's definitely an amazing experience. And then my last 10 years, I worked for a group called Creative Inc, which was the internal in, in house design thinking group. So we basically help people solve challenges in a different way. But we also help train people to think creatively and make creativity a skill. And make innovation is a habit, right. And we were practitioners of it. So we got to help all different parts of the company, come up with their next big thing. And that wasn't just in parks, we also helped the Walt Disney Studios, we have Lucasfilm we have Pixar, it was a really great gig, we got to travel the world doing it too. So my last gig, it was one of the one of the most fun gigs I had and and then after I left, I took basically that skill that I learned there, and now I offered it up to businesses around the world. And basically helping people think differently about their challenges and helping train them to be more creative on a habitual basis. And basically helping people change their culture and their business.

13:04

Alright, I've got a couple of questions to pepper you with, go for it defined design thinking what does that mean?

13:12

So it's basically a structured approach to problem solving. And it's, it's at the at the heart of it is human needs. So it's human centered design, which means we're gonna figure out what our end user what our audience really needs first, before we go creating stuff. And before we make products and services or marketing campaigns for them, because so many times we make assumptions about our, our buyers, our end users are whoever they happen to be, and we create stuff that they don't need. And so identifying the need up front is is really an important part of that piece. And in order to do that, you really have to walk in your consumer shoes. Yeah.

13:53

Let's say you just sort of sit there, right? Yeah. And somebody comes up with this idea. It has to go someplace. I mean, they might always Yeah, on the street. And it's like, you know, that's important. That might be something happens in the shower, though, right? Yes. Yeah.

14:10

And that's where that's like the number one answer. When I ask people where's your best ideas?

14:14

They always say the shower, walking my dog dry, dry erase board, man. That's all you need. But But that's where it starts it. Yeah, it's just, and then you have to dive in. To see

14:26

I mean, it starts with a hypothesis. It's just like science, you start with a hypothesis or a hunch about what's going on, you go out to prove your hunch, you talk to plenty of end users, you get plenty of inspiration. And then you got to define, okay, this is what we really want to solve for here. Let's get some more inspiration for our consumers. And then we can create some ideas and once we create the ideas, let's just polish those ideas to be awesome before we go execute them. You know, again, it's just a it's a putting a little bit of a structured approach to creating something new and different, basically,

14:56

is there a I understand but is there a marketing component to that, let's like, let's say you, you go through this design, thinking does problem solving you, you really refine it, you still have to get that message out and get it out in such a way that makes sense for the consumer saying, Yeah, of course,

15:16

you go through the same process to create the marketing plan. I mean, I spent the last five years at Disney, I worked for the Alliance marketing team. And most of the brainstorms and ideation session I had was creating a marketing campaign to attract a specific audience with a with a service or a product that we came up with at another session. So yeah, definitely, definitely a marketing component to that. It's it's a different kind of brainstorm, and you come up with different ideas. But yeah, and you'll find those those marketing people that you work with, they're usually more practiced in creativity. And that's why they're given the you know, the title, Creative Director and art director and things like that, because they're practice creatives, they call them creatives, because they do it every day, right. But everybody else in the organization is equally as creative. They just don't practice it as much right? My finance guy, and when I worked for Epcot, man, he can really think creatively about how we made sure we spend that budget throughout the year, right? He didn't have creativity in his title, but man, he was super creative, you know. So so it's, it's a matter to me, it's a matter of, of, uh, getting practiced and getting out there. And a lot of people just don't practice creativity on a daily basis. Right. And I'm

16:24

just so bullish on the term creatives, because me too, in the industry, right? We, we have solutions, we're trying to solve problems. It's all great. But I think we can we, we have a decent time at identifying problems and doing maybe we have a real challenge. And it's not the slam anybody. If you're listening to it, it you can, you can chirp and call me whatever. But that doesn't matter is the creative side. Because I believe if you have an innovative solution, and add innovate it is, but if you don't deliver it in a creative way to get people to consume, or to listen, or to take every whatever you fail.

17:11

Yeah, I totally agree. Part of the part of the stuff that I do in my workshops is the pit I spent a lot of time on the actual pitch. So here it is, You created all this great stuff. But you got to get by your you know, your stakeholders, your leadership, whoever it may be, and a lot of ideas fall and fail at that point. And it's like, wow, you work three months on that idea. You want to make sure you bring it to life in a way that somebody can understand it. And when new ideas come out, they sound horrible. You know, at first, they sound terrible, you know that? I mean, every time you probably have a good idea, and you tell it to your to your wife, or whoever you get that look like what are you talking about? Am I right? Yeah, it's a humbling experience. I was Oh, yeah. But I mean, like, that's what they all even even when Uber and Netflix and all those game changers came out. They sounded stupid. I mean, who wants to ride home with a stranger from a bar? Nobody's gonna do that. My mom told me not to write with strangers, you know what I'm saying. So now, that's what I'm saying. They all sound ridiculous. But the trick is, like you said, the trick is to make sure that you do that pitch, right. And you get it, you get it pulled forward. So you can do something with it. Right?

18:16

And as Yeah, as a Disney plus guy. There is like that. Yeah, what do these documentaries or whatever. And there's a point where they're pitching, and they're, they've got the board, they're doing everything? And yeah, until the stress is just off the charts. Because

18:33

yeah, it's all or nothing. It's nothing. And that's a lot of work. And probably a lot of dollars that you spent at that point, right?

18:41

True. And I even I get all nervous. I hope

18:45

you like please don't feel I mean, that's why I love watching the Shark Tank. And you see those guys coming into Shark Tank? Some of them haven't prepped, right? And they're like, No, dude, you did not even come close to bringing that idea to life. Correct? Yeah, no, that's a good that's really important stuff. And like I said, you have to make that stuff real because it's, it's really hard for people to see your vision. And I do in my workshops, I use the example of Who Wants to Be a Millionaire, the producer for that show on onset, took 10,000 pounds in cash to the pitch meeting, and they played it in real life. And so he used his own money to play all of the scenarios. And it was like it made that person feel exactly how the audience was going to feel. So it was it was a great sell, because he used the real money for it. And you got to think of ways to bring that stuff to life. Otherwise, all that work down the drain, right? Wow, that then also I say no, no bad ideas, just bad timing. So I say even if your idea doesn't, doesn't have merit, that one particular time put it in a folder because it might come back up and you might be like, hey, this applies to this challenge, too. Hey, why not? No bad idea. Just bad timing.

19:49

Flavored sunflower seeds. That was my idea. Come on.

19:53

That's a great idea. But somebody took it. That's I know you sit on long enough. Someone's just gonna take it. I had one for a For a video, solar activated video screens in tombstones so that you can see the story of the person that's there, somebody took that already. I sat on that one for like four or five years, all of a sudden, I'd see him selling. I'm like, Darn it, I waited too long, I would go to the dog cemetery just for that. Yeah, because you know what you want to hear the story in my mind, you wanted to hear the story about a person. And so I thought maybe repeating video that just plays in it's powered by solar electricity. So you don't have to worry about replacing the battery anything?

20:28

Oh,

20:29

come on, let's do that.

20:31

No, that's cool. Because I got more, I got more. I'm loaded baby, the kitchen sink,

20:38

keep us it's funny too. Because, you know, my job is to basically extract ideas out of people. And I don't usually like come up with ideas until I leave a session. And then I'll have like five or six ideas towards their their cause. And that's kind of just the way my creative brain works. I get them to come up with ideas. And I come up with ideas later. But I also make the point of, hey, we came up with all the ideas, we wrote them all down on the spot, go back to the spot two days later and write down what else we have. Because inevitably, when you leave the session and the brainstorm, that's when you come up and you're in the shower, you're walking your dog or whatever, you're gonna come up with a lot more. So let's not stop at the actual physical session, go ahead and add in your two cents afterwards. Because that's there's a lot of good content that you might miss. If you don't get it,

21:19

it never stops. It never stops. You seem to me like you're you're an Ideator?

21:23

Is that what you would qualify yourself as?

21:25

Excuse me?

21:26

Are you an Ideator? Yes, we have a we have a Myers Briggs style thing in creativity that we call foresight. And it's basically divides up creativity profiles into four profiles. One is a clarifier, which means you just have to ask a bunch of questions before you get started on a problem. Another one's an IDA, which means you love to create ideas all the time. Another one is implementer. Or excuse me, a developer, which means you like to take an idea and really develop it. And then other ones implemented, which is you're on the floor operation style, folks. So it's interesting when you do that for a group of people to find out how your team is based, because if you put four clarifiers together, they'll never get anything done, because they're busy asking questions. But at the same time, if you put four ideas together, they'll come up with a bunch of ideas, but they won't get anything done after that, you know, so you got to mix it up.

22:12

I was I can't remember it. I was reading a book. Yeah. It's a book. I don't have it in front of me. But it's a book and it was really talks about innate they call them disruptors, right? Yep. No, no catalysts. Catalyst. Yeah. So I'm a catalyst. But I can't have a roomful of catalysts. Because then everything that we

22:33

need to we need to intersperse you in with the other or the other. Yes, I actually, that's one of the things I tell my clients, I'm like, please make sure that you bring those you know, think about those catalysts. Because everybody's got those catalysts in their organization. I know who they are. And I might bring them in and tell me who they are. So I can make sure that they inspire all the other people because people like having someone to kind of lead that discussion. And it really does help draw it out from both introverts and extroverts, because I want to make sure both both people, both styles have a way to get their ideas. But having those catalysts come and be there upfront is a great way to make sure that everybody kind of mixes it's the same way, Scott is if you're having a party, you got to invite a few of those people for the party, because they're the ones that are gonna keep the party going. You know,

23:15

that's why I'm always hired out. Yeah, I

23:17

mean, party. That's why you're invited to the big event. Scott, you are that part you are the catalyst. You gotta keep that up, though. You keep going to great events have to

23:24

bring me to a wedding. I'm on there, man. Yeah. First on the dance

23:29

floor. My wife, actually I do I do a workshop that's called party your way to great ideas. Like I do a metaphorical comparison between a brainstorm and a party. And you really need the exact same components. You need the right people in the room, you need to drive the conversation, you need to monitor the arc of the party and make sure you hit the right notes at the right time. And you need to have an after party, which is you know, let's get together and see what we talked about, you know, and then sometimes the After After Party,

23:55

say I love this approach. And you're just speaking my language, of course, you're speaking it in such a way that is synced as opposed to me being all over the place page. Yeah, I got your fan driving my daughter crazy, or my wife crazy. Anyway, let me just sort of backtrack a little bit over, you talked about one of the most key component is like this pitch, give me sort of a structure of a good pitch.

24:22

In my mind, a good pitch has a an analogous or metaphorical way to describe your idea that somebody can get. So it's taking something familiar, and, excuse me comparing it to something unfamiliar. That's one thing. Yeah. Another thing is his passion and succinctness. There's so many people that pitch every last little detail, and you really have to get to the point really quickly, because a lot of times your executive team, you know, you're pitching to your EVP or his SVP or whatever, they don't have time they got they give you five minutes or 15 minutes fighting for the time that you need is important, but they might not give it to you, right. So making sure that you're succinct, and also making sure that you kind of took them on the quick consumer journey of how you got there and identifying upfront identifying that that need and what you're solving for. Because it's hard for them not put themselves in their consumer shoes, when they might not be the audience, right? They're not the consumer. So you have to get them to feel like the end user, the consumer just a little bit, so they can understand what it is that you're trying to pitch that solves that need, that a lot of people fail on that because the the executive is not even close to the target audience. So they have no understanding of what's going on, right. And so you have to get them to feel like the consumer feels just for a brief moment. And then and then bring it back. And that's all about storytelling, good storytelling, is really how you get people to, to sway on your ideas is bringing that story to life. Good. And going beyond words, I always say visual, auditory, and kinesthetic, using all three of those things to make sure that because the audience that you're pitching to, you might, you know, like, numbers and, and words better than another person might like pretty pictures, and another person might need to see and smell and touch something significant that has to do with your product or something like that, right. So keeping that stuff in mind to

26:16

a year you're spot on. I I like the metaphor in it. And the reason is, and maybe it's just me, if somebody pitches me something, but uses a metaphor, I'm all in and it's up, it's an, it's a great way to quickly understand it, right, switch job done. And then you can sit there and you've got it move forward. And I like I think there are plenty of books out there about storytelling. And if you're not a good storyteller, grab a book, and read how to do that, because that's super powerful as well. And, and in industry, we we tend to be very passionate about our widget, and then we'll dive deep into the code. And then we'll dive deeper into the API's that connect that code. Yeah, by that time, it's just fine.

27:09

If you're speaking to the API, the code person, but most of the time, a leader is not that, you know, because they're, they might be twice removed from that. So you have to come up with a way to speak their language, you know,

27:20

so, so know, your so know your audience. Yeah,

27:24

that's an important piece.

27:26

That's very good. Now, I always talk about education, collaboration and innovation, because I like education, get a good book, figure out how to storytel to collaborate, like you and others who look at the world differently solve problems in a unique way. But it's important to have that dialogue, have that conversation. Absolutely.

27:46

And also, you know, what's got my idea is great, but my idea is only going to be made better when you add your two cents, right? Because I don't even know where you're coming from. But when we put our, our great stuff together, it's gonna be better trust me. You know, I know there's a lot of people that come up with individual ideas, and they're geniuses and all that kind of stuff. But I have seen in my line of work, that collaborate collaboration always leads to better outcomes. Always, always, always. I will, I will, you know, that's one of the top things that I will say is, I have great ideas, I have an idea, but man, you have great ideas, too. And we put them together, it's gonna be monstrous going to be great.

28:19

It is an interesting thing to begin to embrace. And I think that COVID has really shine the light on the necessity to collaborate. Yeah, COVID We brought our I always say we brought our C game, whatever it might be. And yeah, really tight lipped. And we held our cards close to the vest, and we had to switch it up really quickly to did we ever did heads. I don't have the answers, what do I do? And so that's outside of all the degree of the COVID. That's a positive thing that took place with COVID.

28:52

The law challenged us to kind of rethink how we, you know, are absolutes, because you know, there's an absolute that a fancy restaurant couldn't provide delivery food, oh, there's no way we could ever do that. That's not what we do. And so all of a sudden, I'm getting delivery from the fanciest restaurant in town, and it tastes delicious. So they overcame it. But they you know, before when they're closed mind, they wouldn't have been able to do it. But out of necessity, they had to come up with something.

29:15

Right. That's a great analogy, because you're absolutely right. It didn't take long for them to say, yeah, yeah, come by my curve.

29:24

I remember when I was at Disney, we one of my bosses would always say there's no way we can have brainstorms over video, they have to be there in person they have to have to have to, and I was like, well, actually, I mean, I could do it. I just had to make sure that there was someone like me a facilitator on the other side. And so when I started becoming where I had to do all this stuff over zoom, it was like, Oh, I know exactly how to do this because I totally violated my boss's wishes and did. And we did it right. We all got together virtually. And yes, I always call the obvious out right away. Hey, here's the elephant the room. Yes, we're not in person. I'm sorry. But let's act like we are right Let's bring our in real life presence as much as possible to this little video stream. This is not a YouTube video, it's not a kitty cat video, this is you and me interacting, just as if we're sitting in a coffee shop. So please, you know, don't put a bag over your head and show up to the meeting with your video off. You know, like, you want to walk into a meeting with a bag over your head with you know, so you know, let's all show up. And let's act like we're actually together. And I know it's not perfect, but we got to do it. And we're gonna come up with some great stuff because of it. So there you have it.

30:28

Alright, so we're talking also about innovation, right? Why is innovation, that that creative energy that could exist in your organization that needs to exist in your organ must exist? Important for innovation? Why is innovation important to a business?

30:47

I just think of, you know, Blockbuster man, Blockbuster was refused to innovate. And here comes Reed Hastings and offers to sell him this, sell them the great idea of no late fees, and unlimited selection, and all that kind of stuff. And they just couldn't see past the end of their nose. And so it's, it's hard to be complacent in today's world, because somebody else will replace you, somebody else's, aren't your consumers already having that dialogue, and they're gonna find something else. So you have to stay ahead as much as possible. And you can't rest on your laurels, right, you have to just constantly challenge ourselves. And if you're standing around saying, this is the way we've always done it, we're always going to do it like this. It's it's a tough gig, because you might not be there anymore. And I see I see a couple of organizations that really could use this one is golf, another one is boating. And another one is, is alcoholic beverages. Now they did they didn't stretch themselves to create the cinnamon whiskey and stuff like that. They did pretty good. But I mean, I haven't really seen innovation in those industries in in as much as I'd want to, you know, like, like, fundamental changes. You know,

31:54

a there's, I'll tell you something about whiskey. There's one guy up in Cleveland, Ohio, and he is applying, you got, there's the chemistry side that, okay, you got to produce the alcohol, it's just the donation, whatever. And but he to speed up the the aging process of the Spirit, he pushes, puts it into pressure vessels. Now it's up. Yeah. So

32:23

he like a instapot, which was instapot really wasn't an innovation, think about the instapot. All it is, is a pressure cooker. And they identified a need that that the audience needed the target audience needed, which was something really quick. Well, it's something that your grandmother used was really quick, but it was a hassle, because you had to clamp it down and had the thing and it could explode at any time. So they made it safe. And they made it easy. And what did they do? They reintroduced the pressure cooker to a whole new audience that really needed it.

32:53

And I that's a great example. Thank you. I loaded in a big way. So but No, his pressure vessel fluctuates. And it's, and so it takes a little wood pieces, which you can use anyone. So it takes a little wood pieces, it makes them like into little sponges, suns in the alcohol speeds it up. That's interesting,

33:16

but I love so I love hearing stories like that, because that's really us. You know, many companies would call that a renovation and not an innovation but one little tiny thing could that you think is a renovation could lead to an innovation that you don't even know about yet. You know, that's you i I've worked for a couple of clients that ask for just renovations because they don't have budget for a complete innovation. But what happens is they create a renovation to an existing product, which turns out to be a brand new product that doesn't exist. They're like that's an innovation, something new and novel that people want.

33:47

So, so. So I hear what you're saying lean in. And I think there has to be a formal process within the organization that is focused on that innovation, that dreaming that that that creativity, of the better life going forward, whatever it might be. Yep. But it has to be formalized, because many companies don't they get into trouble. This is how they do it. Bla bla bla bla bla,

34:18

and your ideas get lost to like, nobody knows where to put a lot. And there's, you know, there's frontline people that have the greatest ideas, but they're never heard from and so what good is doing you unless you can hear from those people who are living in every day. You know, so I agree wholeheartedly. There has to be some sort of structure to make sure those ideas can can see the light of day, you know,

34:39

especially now, I the way technology exists today. There's there there is more of a yes, there's a solution as opposed to no we can't because I think technology is in such a way that will help facilitate greater creativity. If you just are In the game, and you formalize that process I, yeah, I agree with you 100%. And

35:05

also, in my mind, also, you have to, you have to own it. And if you, if you found it in, it doesn't work, like if you're a leader of an organization, and you say, Oh, we're gonna do some innovation, creativity, and then we're going to put the box back up on the shelf and go back to the way we normally do stuff. You're not really only you have to, like, you have to walk the walk and talk to talk, you know, and you have to do it repeatedly. You can't just do a one time. That's why I always talk in my workshops that you have to somehow make this a habit. And you have to challenge yourself on a daily basis to make sure that this stays creativity stays a habit. It's not just something you pull off a shelf for a one time brainstorm.

35:44

Yeah, I, I can't support you even. I mean, this is amazing. Because creativity is key. Yeah, especially if you're gonna collaborate, if that is a driver for you as an organization to solve problems, then the necessity for design think has to be a part of it. Creativity, Innovation, and he can't keep at it. You can't just say, Oh, he didn't do anything that day, no big deal, no big deal. You've got to be, just stick with it, and be in the game and make and

36:16

even if it fails to you have to be ready to accept a few failures, because it's not every one of them is going to be great, right? So you just have to keep trying.

36:23

That's a whole other conversation. I know.

36:26

I was like, we're already in the 40 minutes here. You got a lot of time today

36:29

accepted. Well, then let's just wrap. Now, I love this because it's it communicates the necessity to innovate and to bring that innovation to succeed and create a business of resiliency. yet but the analogy of blockbuster, absolutely. Here today. Gone Tomorrow. Yeah, no, it's not too bad. Yeah. If they didn't have the capital to make it happen, they did. They just got

36:57

they got arrogant, we are way better. This is how we do it.

37:00

Yes. Put that on a shelf. Put that out.

37:04

That's a whole other conversation. I

37:05

gotta hear that arrogance away from it. Alright, so you're speaking my language. And you're probably inspiring some listeners out there, get out of it. And I see just one second, you got the inspiration report. Speaking of inspiring, tell us a little bit about that. Tell us how we can get a hold of you.

37:21

Okay, so you can get a hold of me through my website, which is magical dude, calm. Once a month. good buddy of mine, Shawn. And I do a report called The Inspiration report. And basically, we pick out about 15 Different inspiring innovations, product services that are happening in the world. And we present it and talk about it, we generate a lot of dialogue in the chat. So we do that on my Twitch channel, which hopefully that you'll post there. It's also on magical dude calm, you can check that out. And yeah, we hope to, you know, really the one thing I tell people is that you have to get fresh input. And you have to make sure that you you again, make that a habit of going outside your comfort zone to get that input. Because when it comes time to collaborate and make connections, if you can't just stick with the stuff that you know, you know. So what we basically say if you can't go anywhere else for inspiration, come see us. It's an hour 1130 Eastern, the first Friday of every month, this month will be on October 29. So we're gonna do a special Halloween episode. So

38:18

that's that one. Wow. So listeners, you actually you

38:21

get to be on the mailing list, Scott, because everybody, every time we do a podcast, you immediately get on the mailing list. So

38:27

yay, I'm always gonna you know what's interesting, I read them, I want to know, get get on out there. I want to see how people are approaching the market, what they're communicating, and how they're communicating it. And the good and it's the good, bad and the ugly. If I don't understand if I don't see how this is good. I want to see why and, and not duplicated or or try to improve it or whatever it might be. That to me is important and good. That's, that's just me. So sign up for dog on. They're not spam. It's just information. Figure it out, man. That's yeah, yeah. lead to a mailing list. Alright listeners. That's the kitchen. He did bring in. I mean, just truth bombs. God, that was good, man.

39:14

Good. I had a great time. You're a great guy. And I really believe in what you're doing. So

39:19

I'm a great guy. Do not come to me and say, Scott, you're not a great guy. Because let's let's be creative out there. Let's be innovative out there. Let's collaborate. Let's educate. You can educate it's it's got the worldwide limit your dog got fingertips. Yeah, figure this out. No excuses, no excuses, and be a business of resilience and reach out to a bank. I can't believe magical dude URL was available.

39:44

I know me there I was totally floored Well, I was like, magical dude is available. Yeah. And I buy every permutation of a tube that's gonna do that us that calm down. Like crazy.

40:00

Did you get dude magical?

40:03

I did not. But I was pretty happy with that score. i It was funny too, because I sent him like, I have three WhatsApp threads that I'd send it like in all caps. And everyone's like, what is the big deal? Like you don't understand?

40:16

No URLs? Yeah,

40:17

well, so I thought I'd have to negotiate it for $9,000 and someone got paid. I paid $12 for it. So

40:26

that's another conversation. Yeah. All right, Lee, you were absolutely wonderful.

40:30

Thanks, man. It's a pleasure. And whenever you want to talk about it again, you just give me a call. I'll come in, I got plenty more stories. So

40:36

alright, listeners, we're gonna wrap it up on the other side. So if you're not gonna have all Lee's contact information, his website and anything else we can probably put in there. We're gonna be posting his there's a podcast he has there. He's got a video. We got a lot of stuff about Lee. So go out to industrial talk.com You can find out more. So stay tuned, we will be right back.

40:57

You're listening to the industrial talk Podcast Network.

41:06

Alright, enjoy that conversation. As you can tell, Lee brought the goods to the house. And I'm just telling you right now you've got to get out of your comfort zone, you just do. You can't have conventional thinking, No, do not run away from it. And and really try to get people if you're in the business of trying to get people to listen to what you have to say, You got to be entertaining, you got to have the street cred. And you definitely can't be an infomercial, you got to help them solve problems. That says sort of the secret sauce right here. Go out again, magical dude.com reach out to him, you're not going to be disappointed. I guarantee you. Alright. Let's push our envelope. Let's stop being conventional. Let's start being somewhat disruptive in the way we we communicate our value. I want you to hang out with people who are bold, brave and Daring Greatly find them. Give them a part of your posse, whatever you need to do, and and you'll see that you're going to be changing the world. You're going to see that greater value is going to be coming to you bottom line. All right. Thank you very much for joining us real talk. We're gonna have another great conversation right around the corner.

The post Lee Kitchen with Magical Dude Consulting appeared first on Industrial Talk.

On this week's Industrial Talk Podcast we're talking to Jerry Gootee, Global Advanced Manufacturing Leaders at EY about “Innovation in Action that solves real problems making our lives better”.  Get the answers to your “Manufacturing Innovation” questions along with Jerry's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

nottingham, jerry, talk, digital, industrial, rotunda, shop floor, people, client, product, absolutely, data, call, thinking, solve, companies, place, interview, world, real

00:00

Hey there, welcome to industrial talk. And thank you very much for joining. You're asking yourself, Scott, where it's that inspiring introduction that that music that gets me going and wanting to learn. Well, Fear not. And it's going to happen. We were very fortunate to interview live at Nottingham, Spirky. Why? And that is up in Cleveland, Ohio. You might have heard just telling you if you haven't, you might have heard Mr. John Nottingham's interview. Now, if you haven't, go out to industrial talk, and definitely download that particular interview because he's inspiring. He wants our lives to be better. And he's doing it and and team Nottingham Spirky wire making it happen. So go out. Look for Mr. John Nottingham's interview. This is the EY side. This interview coming up is the EY side. Jerry go t is the gentleman. And he's every bit as passionate about solving problems delivering solutions. Me personally geeking out on this stuff. We had a great conversation. So anyway, again, not in Habsburg II, why? Cleveland, Ohio. I mean, at least go out to their website. I'm telling you, you'll be dazzled by it. So thank you very much enjoy the interview.

01:24

In a hurry because the drinks are coming on

01:27

the scene. He just walked on the intro that Jerry did this guy. We're not backing it up. That's Jerry Enzi, you can tell it's gonna be a great conversation. So I just walked on my gun.

01:37

industry focused trends while highlight men and women who keep the world moving. So good on your hard hat, grab your work boots, and let's

01:46

Alright, welcome to industrial talk. Yes, Jerry's with us. He is going to be chirping a lot about what's happening here at this incredible Nottingham Spirk location. But you remember, this is the number one industrial related podcast in the universe that celebrates industry professionals such as yourself, you're bold, you're brave, you dare greatly innovate like nobody's business. You're solving problems. You're changing lives, and you're changing the world. That's why this platform industrial talk is for you. That's right, Jerry. Sky. Cracking Are you born out now?

02:20

I'm ready. I'm ready. I feel like I'm going to a football game. I can't wait. Let's do it.

02:24

That's what, that's what industry is all about. We've got to make sure that we bring the energy because you guys are really doing a lot of great stuff out there, man. I'm telling

02:32

you. Absolutely. We are. Thanks for being here. By the way.

02:35

Are you kidding? I mean, I couldn't. I didn't sleep. Well. Last night. I was gonna I was gonna lie and say I was here last night, which I was and was able to tootle around which is great. I didn't. I didn't. My expectation was well, it was an expectation. But it's your past in a bit. Like, like, way above if you're out on video. I'm going above the camera right there.

02:58

Wow. Thank you for that. That's awesome. It is it's pretty cool. Come on you blow people's necks. Just blow this blow their socks. So

03:05

when they come through the door, man, there's like, I know that. I know that. I know. Are you kidding me? That too? Oh my gosh. Alright. Enough of that. Yeah. Give us a background. Yeah. Give us a background. who you are.

03:17

Well, listen, I couldn't, couldn't be more excited about being here. I'm Jerry goatee. I work at EY. So the love of my life. This place is also a labor of love. By the way, the white Nottingham Spirk innovation hub. been with the firm for 31 years. I've done a lot of exciting things. But nothing more impactful and rewarding than this place. I mean, this place is about helping companies grow. I know you're trying to get a question. I mean, oh,

03:39

no, no, I'm breathing. Yeah, I'm breathing. That's I'm, I'm I'm geeking out on this conversation. I'm just breathing out. Don't mind me.

03:48

Yeah. Okay, Scott, just jump in anytime you like. You know, so what, what's unique about this place, you know, there's a whole bunch of place you can go to and industrials and manufacturing go to and, and, you know, have see client experience centers see innovation hubs, see innovation centers, all kinds of names, right. But what's unique about this place, and you can be inspired by the way you can be inspired, there's all kinds of cool places, all kinds of toys, I call them candy stores, right? All these whiz bang technologies. We have we have that. Okay. And we want people to see that.

04:22

However, you have a lot of, we have a lot of

04:25

a lot of, you know, what's really unique about this place. If I go back to real life client experiences we've had is we have that but then we can actually take a real client issue. And we can then go as I like to say, we go down the basement actually make make stuff we can actually make physical stuff and make digital stuff. That's what's really unique about this, right? It's one thing to go be inspired and have to go back to your real world and say, Oh, great, but I don't have that. And I have this I use this technology. None of that works. It's another to come here and say, Oh, wow, they have all these digital applications. And that's actually on SAP. We have SAP here Wow, that's on PTC, we have PTC. And oh, by the way, we have a hodgepodge of technologies here just like all of our clients. And downstairs, we kind of have a brownfield and upstairs here we're kind of talking about new and a Greenfield. So we have all those different different, you know,

05:17

when When, when, when we arrived, the rotunda, it's, it's, it's big it is, and it does take your breath away. So you're saying, Okay, what is this place out? So there's the rotunda, you go, wow, it is different. And then you take the journey down, and then you just keep on going down. And and what it's like 60 60,000 square feet. 66,000 square 66,000 Square feet. Wow. Yes. Of just innovation of just

05:46

Yeah, real. Real. Yeah. Real meat, authentic. I call it authentic innovation, because you can actually see real outcomes like wow, this actually got innovated, put quotes around it here. And here's the real product, they got created a real digital app they got created. And here's the 18 month journey that got us there. Yeah. That's why everybody loves people love the stories, the physical space is great. But then the real life stories, the outcomes and how we got there, that's what people want to know.

06:11

See. And what's interesting, this is what, what I realized here, and I've had a number of conversation is it's not a slam on anybody. Please, please, please, please don't come texting me or whatever. It is the fact that it Israel, you see tangible results. You see, the solutions. You see, it's right here right now. It's not vaporware. It's not interesting thinking, right? It's it's real. Exactly. And the process is solid of how you get it from that idea, all the way through to the market. And then do it again.

06:48

Exactly over and over and over again for and I'm sure Mr. Nottingham bragged a bit about 95%. I always do it over under you know how many times he typically says it over understand normally how many times he said it.

07:01

But again, another way to bring

07:04

that helicopter in it probably so it's for you. Right? Probably. So you're that big

07:07

of a deal. Going to get Yeah, yeah. No, he he said 95. Yeah. And then he also said, the 5% is what? What does he say with about the 5%? Well,

07:18

5% is what typically, that's that's what company success rate typically is for r&d, right? Billions n and if 5% successful, the other 95 is not

07:26

but the success of what now, you know, Nottingham's work, and why what is being delivered here is that you take it from cradle to grave. Exactly. And that is that's the secret sauce. It is the secret sauce. Because there's a lot of challenges. It's one thing to say, Hey, I got a mic. It's great mic, fine. But how do you do it? How do you make it? How do you how do you scale it? What do you get? How do you get it out to the market? Right? How do you source it? All of that stuff is impressive. It is very impressive. Why is it important for you? And why to be here?

07:59

What's the future? Right, this is we're looking forward. And that's what's cool about this place. You know, a lot of folks, you know, obviously for a long time, 100 years plus Ey has been phenomenal at doing audit doing tax work. You know, doing diligence work, financial work, we continue to love that business and bring a lot of value create a lot of value for clients. This place is about looking more forward, right. It's about what's your next frontier of growth? What's our next frontier of growth? How are we going to help companies to you know, take that next? You know, take take, take the next hill right, the next? What's their next big agenda, if you will. And that's why we're so excited about this place is, as I shared with you earlier, I think we're off off, off camera Off mic, if you will, is chatting we just chit chatting so why sir? Where were we so excited about it? Trains dollars being spent every year? Lot of it some depend on what you read? Yeah, 80 to 90% of it actually isn't creating the result that people are expecting. So what it is at me look at, I can even share with data sources there. It's a huge number. So something's not working right now. There's some additional insight needs to be brought to the table new way of doing new way of thinking. And that's what this place allows you to do create a chi i like to call it concept to market, right? You know, from a great idea all the way through to designing it all the way to engineering to prototyping, but but again, now we're adding to it is this connectivity element, right? And data, you know, what's the importance of data as it relates to a new concept and a new product and a new, you name it piece of equipment, you know, what role should data play? And then once I have that data, I can't tell you how many clients have said, Hey, we're all in on connectivity. We've spent a bunch of money, we've added greater connectivity or products. We know what we can't charge for it. We're not making any we're not we're not actually getting any value. We've added that element of connectivity, but we haven't adapted our business model yet. to actually benefit from it, many organizations are struggling with as well. So you can come here, you also can take that business model, you know, challenge on as well, there's so many different things that you can do across the spectrum.

10:12

And we spoke about this offline. There, there is a need for companies to be engaged. That's one to, to my challenge is to find that trusted resource to say, I have all this data, I got a data I'm collecting data, Leila data, it's a tsunami of data. Yeah. But I have no idea how that data is going to bring me value to make my business better. And my bottom line, right. But you could theoretically, theoretically, you could come here physically, and have a conversation and say, this is the data. Yeah, I got this manufacturer amount, blah, blah. But whatever the story is, yes. And be able to have that conversation with you.

10:48

Yeah, more than a conversation, we can actually show you some live use cases on how we sort of solved it. For other companies. And similar with similar situations, right? It's really, you know, show me something, right. I mean, I got lots of folks that tell me and talk to me and tell me why data is great, and what they can do for me. But here you can actually come, we can likely pull up three or four very specific use cases are on point and say, here's the here's the journey that we took this client on. Here's, here's here were the pain points. Here's the problems we're trying to solve. And here's the outcome. And here's how we got there's the process that we used. That's what's different.

11:22

It's real. It's real. And I do like that. Now, let's talk a little bit about COVID. Right? I believe me personally, I could be completely wrong, and I'd feel comfortable being wrong. Anyway, pre COVID. We were bringing our became maybe our C game. We talked a lot about digital transformation. We said yeah, that seems like it's great. COVID hits. It's a slap upside the head, no doubt about it. I believe that COVID has created a more collaborative environment because people are searching for solutions. Yeah, we got the bad stuff. But I'm not talking about that. But I think the good stuff is like, I got to come to a Jerry and say, Jerry, I need help. Yes. And I have to have this conversation. I'm not sitting here with my, you know, cards close to my vest. And I'm not, no, I'm willing to collaborate. I'm willing to venture into the innovation space. So that's what I think.

12:19

Oh, absolutely. We're seeing it over and over again. Because if you're not doing it, your competitor is right. Yeah. I mean, yeah, you know, I would say a lot of progress, you know, has been made, and had to be made. I mean, you think about you think it's something right now we're on video, but, you know, a lot of times where zoom, we're on teams. Yeah, I mean, I think about just simple stuff, like pre COVID. Very few of our calls, global calls that we had as a team, or our meetings with our clients would have been video. Now all of a sudden, they're all video. And oh, by the way, when you decide you're going to do a phone call, and you don't get on video, everyone's like, where's Jerry? Why is it Jerry on video? It's think about, like how quickly it happened. Right? Right. And like when you want to, you know, get your, you know, whatever it might be your burrito in the evening, you know, now you go on the app, and you order that burrito, you don't think twice about, I'm going to go pick it up, they're going to deliver and I'm going to walk into the restaurant, it's all gonna be, you know, me touches. Well, the same thing for manufacturers, right? I mean, now, if you think back, you know, when this whole thing got started, people were scared to death of having third parties into their operations onto the shop floor. That's true. Right. And so what had to happen? Well, we had to start thinking about remote, you know, doing in servicing? And you're in the maintenance, right? Yeah, how do we actually start to do remote maintenance, right. And one way to do that is through digital connect, and getting getting more connected, right?

13:43

Edge cloud, you got IoT, whatever it might be. It's, it's transformative. And what I see and what's interesting in when we talk about maintenance space, is that we get to the point where the data, I'm collecting data, the data is it has knowledge in it right? And I'm gonna, I'm gonna analyze that data through whatever parameters or whatever AI, whatever that tool is, and then be able to say, hey, there's a trend that's taking place on that asset, it's remote, bring this, that and the other thing just because, well, that's what you need to bring, because that's what the failure mode say, Go on out there. And it's so efficient. And so your, your asset uptime, through data analytics is is improved, because that thing's not going to fail. Because it's notifying you, you get out there and maintain it. Boom, backup. Amen. Amen. And that's it. That's across the board with manufacturing in general. Absolutely. greater capacity and so on and so forth. Yeah, absolutely. Where do you see it going? Where do I see it go? Where do you see it going? greater adoption. What what I mean, it's still there's a lot of people thinking that it's it's it's more buzzword ish. Yeah. Hey, digital twin. Hey, cloud. Hey, clouds, a little bit more able to sort of like yeah, I say pictures to the cloud. They get that I got that right. But it edge IoT data analytics AI may Where do you see all of that going? Is it going to be real?

15:06

Absolutely. I'll just tell you we've had, you know, at this point, we probably had 25 to 30 companies. And granted, we just launched, you know, two and a half weeks ago, but we did a lot of pre launch activity. Right. And I can talk about it. Oh, great, wonderful.

15:22

He doesn't go ahead but you go right ahead and ride his coattails because Yeah, well, hotel

15:26

is a good is a good hotel. And I'll tell you that, that every, every company that came in here was was was talking about disrupt disruption. Okay, now we're gonna get the digital. Yeah, yeah. But it all it all sort of starts with disruption. Right. So I can't tell you and since we're talking about industrials, and manufacturers, which I love, at least half of them said, hey, my product portfolio hasn't changed in 50 years. Many of them said, for the most part, we make this this product, it hasn't changed in 40 or 50 years. But oh my now I look at electrification and the impact it's going to have, depending upon what you know, where you are in the supply chain, right, many of the big industrials are tied to you know, combustion engines, some form or fashion, right? When you look at ESG, and you look at sustainability, you look at their products, they're thinking, Oh, my, you know, this is real, this is going to happen, we're gonna have to rethink impact we're having on the environment. It's not just a, you know, a lot of you know bantering, it's it's happening and products are changing. And regulations are changing, right? Yeah, there's like one thing after another, almost every industry has something incredibly disruptive, that is right in front of them. And because of that, they're saying, Okay, we have to think differently. And I love the saying of it's, it's more about why not versus why. So it's, it's, you know, why can't we go do that? Why shouldn't we go do that, as opposed to for the last 40 years, it's like, hold on a second, we got a good thing going, why we need to change this. So

16:58

that that that speaks to the culture you're absolutely spot on. And there has to be that shift in culture that shift in thinking yes, to be able to begin to embrace this, whatever this is.

17:09

Exactly. Exactly, exactly. And then if, you know, I'm sure Mr. Nottingham talked about the customer, right? So you know, who is the customer, it's a customer, it's a consumer, it's, you know, it's a it's a distributor, it's a wholesaler, it's, you know, especially in this b2b world, all of that is in major disruptive situation right now, right? Everyone's trying to they're trying to get closer to customers? And how are they going to get closer to customers or getting closer customers by having their products be more connected? Yeah, right. And in spot and, and, and once you have that, if you think about that's worked with the membrane, that's where it starts, now of a sudden, you understand the products got to be smarter, they got to be more connected, they're going to be providing more insights. Now, all of a sudden, I got, I got more informed more intelligence, as you said earlier, and then that's going to be that's going to drive smarter supply chains, right, I can see social media, you know, someone big, and a movie star, or someone is touting some particular product, and I haven't I have I have, I'm in the supply chain of that product. You know, in today's world, what happens? The product goes nuts, everything sells off the shelf. And a month later, you know, everybody becomes

18:15

a supply chain expert, because they can't get that dog gone. Toilet paper?

18:20

Like, where's it gone?

18:24

Now, if you have the ability to see, okay, hold on a second, we're actually, you know, monitoring what's happening, all these all these different, you know, sources, not just the equipment, yes. But social media. Yeah, everything else. Now, all of a sudden, I know something's coming, I can get ahead of it. And I can start producing it ahead of time. And I can take full advantage of that opportunity. So you know, that insights from products, obviously going to drive a much more improved operation, and our ecosystem of partners. That's another that's a whole nother, as we get into all the way down to the shop floor, right? And making sure that I'm utilizing that capacity in the best way possible. So is it going to happen absolutely is going to happen. It's going to happen faster than we could ever imagine. So with

19:05

that said, how do you how do you consult or work with a client that is seeing this out there? Yes. You just rattled off? Oh, just the world is changing. We like it or not. Where do I start? Yeah. Well, that's quite like, what's my first step? What? Can I incrementally go through this process? Like, it's like there's a low hanging fruit?

19:27

Yeah, absolutely. You can. I mean, there's, you know, the first thing you need to do. We have, we call it the digital transformation playbook. And it's okay. And it starts with, you know, assessing sort of what what your current maturity is, seeing where you have gaps, and understanding, you know, where might we plug in some of these digital capabilities to close some of these gaps that we have today. It's almost like you and I think we were off. We were offline or today I said, many organizations will say, digitize and solved anything for me. Right. Okay. And then as soon as you say, Okay, well give me what is the biggest thing that needs us off? And they'll describe something to me. And I'm like, okay, great. That's here's the digital application that would solve that. All of a sudden, they're thinking about digital a whole new way. Okay. Now, again, there's some foundational elements you need to have, yeah, Dane, that no doubt about it. But I think the best place to start is, what are the biggest problems that you have today? And are there digital capabilities that we could leverage today to solve those those bigger biggest issues you have? And then from there, that becomes a platform toward a broader transformation?

20:41

Yeah, and I don't know how you can. I mean, we talk specifically many people talk about the resource challenges. Right, and and how do I get people? Yes, in my organization, to do what I need to do. And that is, from my perspective, there is a need to be able to market and recognize that digital transformation. What we see here in action, yes. is really a wonderful career. A Absolutely. And and it's not just your dirty jobs, whatever it is, it is a spectacular career. You're and I I think that that has to also be a part of that. Absolutely. It's hand in hand. It's,

21:23

yeah, there's a talent agenda. There's also a leadership agenda, too, right? That goes along with it. Yes, yes. So So everyone's quick to say, hey, there's not enough talent. But

21:32

you bring up another point that has to be addressed.

21:36

I always say there's this huge gulf between the 38th floor and the shop floor. There's a lot more sort of capabilities. Many companies actually invested in the shop floor and a lot of these technologies we're talking about, but this translation to how does it show up in the p&l? Or how's it going to show up in my finished? Yeah, that hasn't met that hasn't hasn't happened yet. Jerry, how

21:56

do they get ahold of you?

21:58

They call me. They can call me.

22:00

Are you how are you? You call this home? Most of

22:03

the time, I'm here. I'm here. Seven days a week.

22:08

Wow, you are committed. You are a digital committed guy. Man, I'm telling you. This is exciting. Yes. I wish I was you wish I had your hair, which I don't have hair. Everybody knows I have no cap on. I do it because well, it's a personal issue. Anyway, you were absolutely wonderful. Thank you very much for being on industrial talk listeners. We're going to wrap it up on the other side, we're going to be able to provide all the contact information for Jerry as well as Nottingham Spirk as well as anything else you got. You got to make this this has got to be a priority. Put this on your bucket list. When you come to Cleveland. Visit this incredible site. The return to itself is just spiritual. It really is a pipe organ. It's like you walk in rotunda, pipe organ. What is that all about? Alright, thank you very much sharing my job. Thank you very much.

23:01

Thank you for having me. All right. Stay

23:02

tuned. We'll wrap it up on the other side.

23:05

You're listening to the industrial talk Podcast Network.

23:13

What did I say? Were you gonna I mean, wasn't that a great interview? And what I like about it if we go to Nottingham, Spirky wide, and and not many places, you could say Rotunda. I mean, it is. It is it's a rotunda. And it is impressive. But the reality is, is that they bring things to market, right? They they bring it from beginning to end. And it is inspiring to see them right in the middle of solving problems and making things happen. That's why industry is so exciting. That's why you know books like the future faster than you think. They're right in the middle of it. I'm just gonna reach out to Jerry. And that's g o o t E. Go T is his last name. Reach out find out more. And he's got a major stack card out there. Thank you very much for joining industrial talk people. Be brave, daring greatly. And hang out with people like Jerry. They're bold, brave Derek Redmond Nottingham spurt, and you're going to change the world. Thank you again. We're going to have another great interview shortly. So stay tuned.

The post Jerry Gootee with EY appeared first on Industrial Talk.

On this week's Industrial Talk Podcast we're talking to John Nottingham, Co-Founder of Nottingham Spirk about “Solving Customer's Problems Through Innovation”.  Get the answers to your “Customer Centric Solutions” questions along with John's unique insight on the “How” on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

nottingham, customer, patent, innovation center, obvious, big, problem, innovation, john, sherwin williams, put, digital, location, prototype, product, industry, dazzled, manufactured, scott, real

00:00

This industrial talk podcast was recorded on location at Nottingham, Spirk and E and y or Ernst and Young or just EY. Both companies dedicated to your success focused on the future and solving big problems contact Nottingham Spirk and EY if you have a desire for a brighter future

00:27

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So good on your hardhat grab your work boots, and let's write

00:45

Welcome to industrial talk the number one industrial related podcast in the universe. And I'm not overselling that. It celebrates you the industrial heroes, the people that get it done. You are bold, you are brave. You dare greatly you innovate. You solve problems. You're changing lives and you're changing the world each and every day. And that's what this platform is for you for you. We celebrate you. Alright, we're broadcasting if you've heard the last one we're broadcasting from Nottingham Spirk. You're saying yourself, Scott, I don't know what that is. You will because I'm talking to the gentleman right here. Right next to me. His name is John Nottingham. And he is one of Nottingham sorry, he's not the Nottingham sorry. Let's get cracking. HEY, this is fantastic. Like, I'm telling you, listener, listeners, you need to put this on your bucket list. Big time. Can Can people just come in and see this place?

01:40

By LIDAR? No.

01:42

Well, do I know somebody that can make that happen?

01:44

I promise.

01:47

So contact me and I'll be able to open doors because this is a spectacular, and I mean, spectacular location. For the listeners. Let's just level set real quick here, John, just give us a little I mean, clearly, it's a bigger conversation, but just give us a little background on who you are.

02:05

Well, my partner John Spirk and I graduated from design school, and we both got fortune 500 job offers my parents were so proud. And we turned it down.

02:20

Then your parents are saying what we found

02:23

a garage. And we started an innovation company and our parents said, What are you doing? What is that? We did it? And I never looked back?

02:34

See? So the question is why? I mean, that's not conventional thinking, John, it is not. It's not it. And I guarantee you, your parents are saying we need to what, what you just graduated, and that's a heck of a school. Yeah.

02:49

But But we wanted to do something different. You know, we wanted to do something big. And we had to start small.

02:58

Right? And by the way, if you're listening, that's a helicopter flying over cut, top of us disregard John's more important than that helicopter. So let's listen to John there. But why? What was that inside of you that said, hey, I want to do something because you come here today? Yeah. I mean, you've seen the whole journey. You come here today. It's impressive. Nothing less, nothing short of impressive. Why at that particular time, did you guys say I'm going to go to I'm going to go a different direction?

03:25

Well, we've always created, we were always, we're always building things, always designing things, always innovating things. And graduating, we just kept going. We just kept finding companies that wanted to go on a journey. And create something and and grow.

03:45

See, this is interesting. I had a conversation with a gentleman and and what stuck out and you guys live it here. Yeah, this is what's interesting. You think of the end user, you think of that person over here, that you're going to be designing something here. And you're going to say, hey, I want to solve a problem. I want to deliver something. I want to I want them to get a user experience, whatever that is. That that was was that a typical thinking at the time?

04:15

Yes. So every I don't care what business you're in. You have a customer, right? Yes. Yeah. So

04:24

you, let's put it that way. Yes. Or it's a hobby. So

04:28

the fortune 500 Number one CEO came to visit us. Ask Doug McMillon, CEO of Walmart, and I and he's going around our innovation center. Well describe our innovation center. Oh, yeah. Oh, absolutely. And I said Doug here, you know, you're the number one CEO in the world, largest company in the world. He says, You know, John, if I don't deliver to my customer she wants I'm done. I need innovation. I need something to make her say, Wow, okay, yeah. John, that's your job. I said, Your I

05:10

see this is interesting. Now I can I can rattle off all of the challenges of the pandemic. Yes. And they're out there got it understand. One of the things that I believe as a positive is the, the the need for businesses to collaborate to solve problems to figure out solutions. And one of the things that popped out is the power of that customer. All of a sudden, I can't get my products. And everybody's a supply chain. Expert. And and it's, it's an interesting realization of how important that customer is. And if you're not pinpoint focused on their needs, you're missing the mark,

05:54

part of our secret sauce. And it's so simple. And it's amazing how many people don't do it blows me away with my client partners, I say I want to know your customer. I want your customer inside our Innovation Center, inside our focus room, behind our two way mirror, I want you to see this the twinkle in their eye. I want to see the body language. They may not even say something, but I want you to see your customer. What are you putting your customers now, all of a sudden, now you have a pandemic? HEY, your your your customers freaked out? What are you going to do about it? Here's opportunity. Say every problem. Every every problem that I see is an innovation invention in disguise. Now, yeah, you'll say, I've got rehab 13 150 issued atoms that we have created co created with our with our client partners. 13 150.

06:55

That's, that's, that's spectacular. I don't have one.

06:59

There we go. So you know what? To get a patent, so simple. It's so no, no,

07:06

no, no, no, no, no, you're soft pedaling, because. Okay,

07:10

go ahead. I'm gonna give you this thing. There's only one criteria for a patent. patent claim. It has to be ready for this. Okay. On obvious. That's it. I'm serious. It doesn't it's it's not a good idea. It's not a great solution. It's if it's obvious, it doesn't get a patent. It only gets a patent if it's not obvious. That's it.

07:39

Okay, so I'm wandering the halls here, right? Yeah. And you've got example after example, after victory after victory of just displays. Yes. All excited. It's like, yes, yes. I just I'm dazzled right back. There was one in there. And when you have that definition, it's the baby cradle one, right? Yes. Come on. That's obvious. No, no, it isn't.

08:02

Hold on, hold on. You want to know if the patent is? Yes, please. Okay. It's easy to do a bassinet, right. Right there. Okay. Our client wanted to stick out. So we had to do something on obvious. So okay, what do I do? I have my customer come in a mother. She's gonna have a baby. What are some of the issues that are happening? So we look at the trends and there's one trend that mothers are co sleeping with their babies in their bed? That's not a good, a good idea. But I'm not gonna argue it. That's my customer talking. So what did I do? I did a bassinet that is swiveled on to the bottom Hold on a second. Hold on a second. Hold on. It's brought to the mother's bed. And the side has a spring and the mother can cradle and CO sleep with her baby in her bed and the baby is is comforted and safe. Now listen to this. So we so we got a patent on it. Right? An obvious yes, it's Las Vegas to the juvenile furniture show right? At the end of the show, they have an award for number one innovation at show. Guess which one didn't bang go okay. If you or your significant other is going to a baby shower wants a big deal. Maybe gift. It's the Bassen nest bass and nest an obvious Oh, this thing is the number one bassinet in the country because it's on obvious see.

09:48

So I'm walking by and I see it and then I realize it's like no kidding. Are you kidding me? This is amazing. Yeah, it is. Yeah. So okay, so as we as we venture in so here's the deal. Alright, so I come to you, I'm a business, I'm going, Okay, God, I need your help. You're going to go and you're going to look at my customer, whatever it is like, what do they need? And you're going to have a conversation. It's real. It's like, what are you looking for? What's what's going on? What's your pain, whatever, you

10:13

know, I say, Be careful what you wish for, because it will come true

10:16

in it and see, and that's interesting, because it's real out there. Right? What I am fascinated by it, is that you'd say, okay, got this idea. We go through the prototype, you're starting to design it. Right. Very cool, right? But you also throw in, is it? Is it going to be marketable? Is there a business case around that? Yes. And then all of a sudden, you're gonna say, okay, yes, yes. And then you're gonna say, now we have to modify, or we have to manufacture right? This product. Yeah, you're involved there. Yes. And that's why you have such great success, because it's cradle to grave grave. And it is because you, you take into consideration and this is where I find I'm sorry, I'm sure. You can tell. I'm geeking out everybody. This is just too cool. Right? Where it starts to fail is like, Here, here's your here. Here it is. Now. Good luck with it.

11:07

Now, let me tell you, that's cool. Let me tell you the secret sauce. Don't tell the other secrets. Anybody? Okay. Remember that? 13 150 patents I say? Now, the US government has given 10 million patents? What percentage? What percentage of those 10 million do you think have been commercialized? What percentage?

11:30

I unfortunately know the answer. Because i i I'm very inquisitive. 5%. Baby?

11:36

Yes. 5%? Yes. 5%. That is, everybody knows that number. All right. Everybody knows, like, that's

11:43

common knowledge.

11:44

I got a patent award. I was. I was National Academy of inventors. I got an award from the from the commissioner of US patents, and he's putting the metal around my neck. And I reminded him I said, I said, you know that only 5%? Yeah, I see it. He's like, Yeah, yeah. I said, we have 1300 50 patents. 95% have been commercialized 95%. And

12:11

the remaining 5% are still in the process of getting commercialized yet.

12:15

So So here's the thing. Why is that? Big? Why? Why is the track record of other patents so abysmal? Because they're invented in silos? Yeah, you have an insights group. And that they throw it over the wall, and it goes to a design group, they throw it over the wall, it goes to the engineer that throw it over the wall to the prototype, or they keep trying it over the wall. Okay. And by the time it's at, it doesn't bear any resemblance to where you started. You see him saying, what we do, this is what we do in our innovation center here. And you're looking at it, it's historic Bill, you like this?

12:54

That's a whole nother conversation, because I just look at it. And it's like, all I can think of is how did they get the material in here? How did they, they built it. And then when you go when you walk in the rotunda, whatever you want to come back,

13:07

you know, you know, the return of our innovation center is bigger than the US Capitol.

13:13

Spectacular. That's the first thing I noticed. It's like, whoa, whoa, taking my breath away. I

13:21

know. It's impressive.

13:22

Very cool. So we're second, the secret sauce that gets thrown over the wall, throwing it over the wall.

13:31

We start with a plant partner, they have give me your biggest problem. Give me your biggest opportunity. Just you think it's impossible? On obvious, okay, right. And we put a team together at the very beginning, we have a project manager, okay, the project manager has leads for insights, design, engineering, prototyping, digitization commercialization, and they're all there at the front end all of them. And they very carefully go through a 12 month process to commercialization and 95% get there. That's the difference.

14:14

How do you and because I, I interview many within industry, my backgrounds industry, and I and I've been experienced in that, that conference room where somebody comes up with an idea. Okay, it might not, it might be a little off the mark, but there might be some nuggets of truth, right? Yeah. But in industry, it gets shut down.

14:40

That's the problem. That's the silo. Exactly. Correct.

14:43

Yeah. So create that cool. Okay. So what we do, don't shoot people do we do

14:48

is we start with the customer. We start with how right? It's all right. Okay. You start with a customer. So you bring a customer in. Okay. and you start talking to him, you know, what about this product or that product? What do you love? What do you hate? What this? Did you start getting this input, okay? And you get their pain points. And you can you start, all of a sudden you open the customers mind and you start picking their brain, what do they do? What do they want, so forth. That's number one. Then you take all of that great data, and you go into your designers. And now your designers have what we call a creative session. And the creative session is we focus in a room, you have about eight to 12 people. And we focus on what we call mild to wild. Man, it's cool. Alright, so mild is the obvious thing, you know, just get that out of your head. Okay. Yeah. Now, you got that out your head. What's the wildest thing you could say? I don't care if it can't be done. I don't care if the technology then I don't care if it's levitating. I don't care what what is the wildest, wildest thing? Now get that out of your head. Now, everything in between, now you have 100 ideas. 100 ideas, I call that the diverging concept, you diverge, and you just, there's no bad ideas, by the way. Nobody can shoot anything down. Okay, good. And you do that. So now the walls are literally filled with posts, felled, and you're exhausted and you go home. Okay, you go home. The next session is the con verging session. You take those 100 ideas. Now you separate them in groups. You sketch your best ones, and everybody takes turns saying, I like this one, make a presentation. But here's this here's the here's the sacred thing. And I'm gonna give it don't tell anybody. Okay? Don't listen, guys. Everybody has three is everybody can do this. By the way. 333 note cards. Everybody gets three note cards. One note card says, nice. One note card says, Who cares? And one note card says, wow. Okay, now, it's coming out now. Put it down. Yeah. Make your make your passionate presentation on this idea. Now everybody at the same time, put up your notecards. Okay, now, he's made a passion or he or she made a passionate thing. Everybody says Who cares? I don't care. Get rid of it. It's never gonna fly. Okay. The next guy comes up. Next person comes up mix their passion thing. Nice. Nice. Nice. You know, that's the hardest one. Yeah, because everybody's got nice product too many nice product is produced. Nice and nice. And they come out. And they have nice sales. Nice sales. But when you have this thing, every once in a while you do. Everybody says Wow. Wow. You know, when you walked in, when you walked in our rotunda, what did you say? Oh, I

18:07

said, Wow, I did.

18:10

Not planned. Wow. Is it emotional response? Boom, wow. Okay. When I when I have this idea, and I put it in front of the group, and I say okay, put your note cards up and everybody says, Wow, I got a winner. I got it. Okay. Then the hard work starts. Yeah. Then you, you know, you design, you make a prototype of it, you always come back to the customer. Okay. You keep on going here. I had a thing, Scott, I think it was a new Iron, steam iron. And it was a prototype, but it looked just like the real thing. And I had a woman in there and said, I want to buy this thing. And we said, well, you know, it's a prototype. It's there's only one I mean, she did she She put her arms around it says I'm not leaving. I want to buy this thing. I knew I had a winner.

19:04

So this is interesting. Yeah. So there's a tremendous amount of energy. Oh, by

19:08

the way, become the number one selling art in the United States. But it is what yeah, what is it? What's the number one? I

19:14

don't? Don't know. But there

19:17

you go. I got a million of these stories to see, here's the deal.

19:20

Here's the deal. What makes this location this innovation center? Yes, this juggernaut and solutions is the fact that when you walk around your to your team, you can go from concept all the way to your

19:38

creating vertically integrated right there. Yes, everything's there.

19:43

Everything's there. Yeah. And you're saying I'm looping in the customer at the same time. So all

19:48

the way through ERP we are at this stage, the customer comes back. And you know, we know by the time we're out in the market, we know but then yeah, but then we never go on a national launch. We go on a soft launch. One soft launch with one retailer, one region of the country, because we want to know, even if we think it's a winner is the price right is a position right? Is it packaged? Right? Is it gonna? Is it gonna perform the way we want to? And then we see that and if there's a if there's an issue, we'll tweak it. No problem. But when we get it right, then scaling is no problem. No problem. It's just so exciting. Let me tell you this story. Amazing. I've the Sherwin Williams twist and pour paint container. You see that?

20:33

Okay, so I've seen it. Yes. Okay, good. Talk to us about the show. Cuz it's obvious, but everybody knew he's like,

20:41

talk not only is it not obvious, I've got 23 patents on it. But yeah, who's counting? Who's counting? Who's counting? Okay, so paint has been in metal cans forever. Okay. You need a screwdriver, open it you need a hammer to close it. You know, you know the contractor. He doesn't care. But the do it yourselfer does big time. So we bring the dirt yourself around. She says I can't get a butter knife to open this. I mean, I don't want what if I had

21:11

sorry, guys, five years? Yes. I was there. butter knife we're getting

21:17

we're getting so they got to open the open the thing with a with a thing. It always pours down the stack. You gotta have a hammer to close it. It's messy. You know what? Maybe there's a better package. So we did. We partnered with Sherwin Williams, we created a product called a question pour paint container. You don't need up, you just twist it open. You poured it doesn't drip. You push it back. And it's a square can and it's wonderful. Now we knew the customer liked it. Loved it

21:48

doesn't get stuck. Now. See, when I saw it out there on the floor, or wherever it was within the journEY around this place? When I saw it, I just said how many times have I taken a can use the butter knife, open it up? Had to share it or do whatever and then close it back up with a nut with a hammer. And it splatters everywhere. It was just but it never changed.

22:15

Is that good customer engagement? I don't think so.

22:17

No, not one bit. This is it. Right? Do you like it?

22:21

Great right here. See? So that is dazzling? Right? It's dad?

22:29

He does stuff all day long. Man. This is a blood test with that. It's it's the it's that little machine. Gotcha.

22:36

And that's it. Yes. And it is it is going to change blood testing in the world. Not the not the world. Why? The art. So let me tell you, let me tell you. It has a little has a little thing called the clock chip, you prick your finger, you take a blood test, you put it on our little handheld machine, right? And instantaneously. You can tell for instance, if your blood is too thin or too thick if you're taking a blood thinner, okay? With not with no antigens, it's used. It uses physics instead of chemistry. Alright, you don't have to get antigens from China. You can do it right here. It's all digital, and it's instantaneous has never been done. And it's on obvious

23:24

scene. That's amazing. Yeah. So you just eliminated the necess. The supply chain, it says it's it's digital. It's right next right there. It doesn't have to tell you, man, it's, it's spectacular.

23:38

It's been what care bike? Yes. mountain bike. So the bike has been manufactured in Northeast Ohio. And because it's an E bike, it's got software that has three modes. One is E by, you know, 25 miles an hour, no license, moped well, more powerful and full on badass motorcycles. 85 miles an hour, right? Yes, same thing. Yeah, it's been manufactured right here, and it's got a plug in battery, you can take it out, you can run your laptop on it in the woods or whatever. I mean, it changes the game, and it's gonna be manufacturing. So

24:21

I have we could, we can definitely talk forever. For me, I don't have the time. I could just sit here and have a great DisnEY Land of innovation, big time. And it is true that you're not underselling that one bit. Oh, not one and how bad now one of the questions I do have, because you've been around for many years. I think we're coming up on what the universe is Xero big 500 And we're starting our second five year 50 year plan. And you should yeah, you'll be around. There's a legacy here.

24:51

We're working. We're working on that. Yeah, you're

24:52

fine. You're fine. But the thing that I'm interested in is how did this whole it's like one day People were talking about this digital transformation. It's great. It's, it's good around a coffee table. But now it's real real. How has that really impacted the way you look at products? Everything

25:12

is digital today, everything. And, and I, you know, when you go into our prototype facility, which is like that prototype, isn't that great?

25:21

I like every I even like, I mean, I like every part of this building.

25:25

Here's the things we ourselves was factory 3.0 Here, we've got all of these, these, these CNC machines. Yeah. And in digital, 3d printing is all that stuff. But we are even taking the ones that are like 30 years old. And we're digitizing. You don't have to have a brand new. You don't have to redo your factory. That's it now. Yes. And so you can you can get you can get predictive maintenance, you can get yours next. Oh, you can do a digital twin of your old old factory and bring it up to factory 4.0 and an eight that hard. See,

26:05

where do you see it? Okay, put your future hat on. Okay.

26:09

Are you kidding me? Scott, I always have my future.

26:12

He was taking a group around his organization here. And you can tell that there's a there's still immense passion. You're never tired about? Oh, no, no. And rightly so. I was born to do you were born to do this. So where do you where do you think it's going? Where's this? My

26:28

God? The sky is the limit. We just have the launch pad here. Alright, we have the launch pad. We're building the rockets. And I don't know how have these rockets are gonna go but the sky's the limit. I'm telling you.

26:41

What if a company wants to get ahold of you, what do you do?

26:43

Pick up the phone.

26:48

World Wide Web, you know that that internet,

26:50

you can push a

26:51

button rallies. And I'm telling you, it's an honor. This is exciting. This is this is the manifestation of me as a kid going to DisnEYland. And in the Carousel of Progress, I have to share this reel with you real quick. So I was here last night, doing a walkthrough, getting all giddy getting all just so jazzed about the whole thing. I go back, my wife and my son are with me. And I just said you can't believe it. And I'm hyperventilating as I explained this particular location, and that I yanked my son. I said, You got to get out. You're coming down here, just because I want to see the dome. You got to see the dome. And then we walked around and you guys have been absolutely gracious, gracious. And it's very cool. Thank you. Excellent. Alright listeners. You can reach him out of the worldwide web. That is it's it's under

27:44

Nottingham's. Oh, there

27:45

you go.com Right. You got that URL.

27:48

I did that.

27:50

All right. We're gonna wrap it up on their site. So stay tuned, do not go away. You will not be disappointed.

27:56

You're listening to the industrial talk Podcast Network.

28:05

Come on. You've got to love that conversation. That is Mr. John Nottingham. He is a trail blazer. You cannot and I mean, you cannot deny the impact that Nottingham's for E y is having in manufacturing industry as a whole. They are solving problems. It is a big deal. Nottingham spirk.com Go out there. And I'm just telling you, you got to put that on your bucket list for an opportunity to sort of see that location. You will be dazzled by alright. Remember, we've got to educate. We've got to collaborate. And we've got to innovate. Not an expert, Mr. John Nottingham and team Nottingham spurt. Classic example. Do not let another day go by without your commitment to that need to educate that need to collaborate and that need to innovate. All right. Be bold, be brave daring greatly. We're going to have another great conversation right around the corner. So stay tuned.

The post John Nottingham with Nottingham Spirk appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Jason Spera, CEO and Co-Founder of Aegis Software about “Automating Highly Adaptive Manufacturing”.  Get the answers to your “Manufacturing Automation” questions along with Jason's unique insight on the “How” on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

manufacturing, digitization, jason, manufacturer, factory, talking, ai, industry, system, frankly, companies, industrial, customers, data, absolutely, software, ages, technology, route, personalization

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's Alright, once again, thank you very much for joining the industrial talk podcast where we celebrate industry heroes such as yourself, you're the dream makers, you are the miracle workers, you are creator of hope, because you're bold, you're brave, you're dare greatly. you innovate, you solve problems, you never stop thinking. That's why we celebrate you on this podcast, because you deserve it. And we love you, thank you for what you're doing. And thank you for making my life easier. All right. in the hot seat, we've got a gentleman by the name of Jason Spera. He's with a company called ages, we are talking about automating highly adaptive manufacturing. That's automating personalization, that is taking manufacturing, and then making it so adaptive that it can switch on a dime. They've got the platform, let's get a crackin. Yeah, I want you to think bigger. No, no, not not. No, I want you to think bigger than that. I want you to, once again, change the world. And that requires big, doggone thinking, that requires you to say why not? What if, and, and we highlight so many individuals, so many companies that fall into that category, where they're just saying, Well, why can't it be done? Why not? What if, and I chess, love the energy, you know, this platform is all dedicated to education, industrial education. And as a participant as you are participated, you contribute to the platform that's ever growing, ever expanding in the world of industrial education. It's an exciting time. And he should just be so happy to be in industry, and what you're doing. Look at the IoT look at industry for Dido, look at all the stuff that's taking place, and everybody that we highlight on this particular podcast. All right. Again, we want to get our lives back in order back to whatever normal looks like, right? So we have a couple of events that I want you to put down on your calendar. Again, IoT solutions. We're on Congress, October 5 through the seventh. And this is in beautiful Barcelona. Lovely, lovely town. I'm telling you right now put that on your bucket list, brought to you by industrial internet consortium and Farah, Barcelona, been broadcasting live there for the past couple of years. It is exceptional, exceptional event. And it brings about some of the biggest thinkers within this world. That is challenging, you know, edge cloud AI, you name it, digital twin, it's happening out there, quantum computing. It's happening at the IoT solutions World Congress, October 5, through the seventh already. The second one that we have here is the manufacturing technology show, Cleveland, Ohio. If you've never been to Cleveland, you need to be in Cleveland. It is a great location, great place for the manufacturing technology show that is November 9, through the 11th. I'm going to be broadcasting live there. We're going to be highlighting incredible individuals once again, that are in the manufacturing and technology space. It will it I'm telling you right now, it will not disappoint outside of the fact that people are just absolutely beautiful and wonderful there outside of the fact that the food is exceptional, and wonderful as well. You got to make yourself go to this just Cleveland baby, just Cleveland pop out up there. Great airport. No excuses. Let's get our life back in order. All right. Jason Spera. I'm telling you this, this whole innovation, this whole digitization, this whole ability to be able to adapt your manufacturing process quickly to respond to market demands and and it's exciting, and and ages has that'll platform the technology to do so. That all right. Enjoy this interview with Jason Spera. Jason, welcome to the industrial talk podcast absolute honor that you have joined the number one industrial related podcast in the universe. I don't think I'm overselling that am I? Thanks. So Scott, thank you. There it is, folks. I'm not overselling it. Jason said so. All right, Jason. We're gonna have a great conversation listeners. We're going to be talking a little bit about

04:59

which I'm Pretty, pretty geeked about, um, you know, I get geeked about this stuff. We're talking about automating highly adaptive manufacturing, and really automating personal personalization. I don't know what that means when I do, but I'm not gonna, I'm not gonna step in on in Jason's toes, Jason, for the listeners out there, give us a little 411 on who you are, and why you're such an incredible professional. Well, I don't know about the latter part, but I can say who I are. Come on, don't be so doggone humble.

05:28

Oh, thank you, Jason Spera. As you said, I am the CEO of HP Software. And what we do is basically manufacturing automation systems used to be called MEMS. Now, it's manufacturing operations management, large software systems for doing digitizing everything basically within the boundary of the factory walls. And that's, that's what we do. I used to be a manufacturing engineer and a defense factory. And that was a quarter of a century ago. But that was where the idea for this product actually was born. And then over the years, it has obviously grown in scope to encompass all the main functions that a manufacturing operations needs, from where the handoff from PLM and the design to the manufacturing engineering office, that's where we pick up so we transform the designs and the bills of materials and data for mi RP into everything needed for production. And we support the execution of the process, gather the data from the machines, manage quality, and test, and then all the way out to the shipping dock. and everything in between, basically. And it's been, it's, you know, having come from manufacturing and engineering myself, like you, you said, you like talking about this stuff, I still very much love it. And the engineering group kind of can't keep me out of their knickers, I stuck in that side.

06:52

Well, you know, it's interesting, because there's been a lot of changes taking place within manufacturing. And I think that it's an exciting time. I think the future's bright. I think that companies that recognize this digital transformation, this journey, this ability to be able to leverage technology, and help their manufacturing be successful going forward and more resilient, whatever you want to call it. I really love it. Now, I have to ask the question, what's PLM product lifecycle management, sorry, I get to the alphabet soup, we're gonna try to avoid that, because you're talking to somebody that's truly a butter knife in the drawer, I'm not gonna watch it. And I'm gonna, I'm gonna sit there. And I'm gonna stub my toe on all of these acronyms. Because I got to know because I'm geeking out. So let's, let's lay this foundation a little bit, outside of the fact that if you go out to his stat card on LinkedIn, you will be impressed. He is a Villanova alum. And looks like he's got major street cred when it comes to this stuff. Now. Let's talk a little bit about automating highly adaptive manufacturing. The way I look at it today, is that if I order a part, it just goes through the manufacturing, and then it's shipped to me. What does that mean? What are we talking about adaptive manufacturing? What is that?

08:17

Well, it's a bit of a broad subject, but I agree with you. It's exciting because, um, and again, using all the buzzwords I mean, industry for Oh, if you get 100 professionals in the room about what the fourth industrial revolution is, you will get at least 100 different definitions, which is become a problem. Everybody knows. It's great. And it's here, and it's coming or coming. But the definition so I just like the first throw out what, what we think at ages, and I personally think it really is in I would say layman's terms is that the concept that a factory or manufacturing operation is no longer such a hassle. In order to be efficient, it has to build 100,000 units of the exact same thing a month, because we've already got that down. Henry Ford established the expectation that if you build a lot of something that isn't customized, you can do it efficiently, right. And we've lived with that mentality for a long time. I think industry four oh means that we can get those efficiencies. But with single piece flow, meaning the customer wants something completely specified by them, where every unit moving down the line is effectively either a totally different type of product or a customized personalized product. And yet it doesn't come with that price tag. It's done at the same efficiency of the the mass production line. And that to me is the dream of the fully adaptable factory that I personally believe is the dream of industry for so it's that it's that idea that it's a it's like a fully digitized factory that you can effectively throw anything you want bill at it and it will without a loss A lot of human involvement, effectively figure out how to build that for you efficiently. So it's, it's bespoke production at a high volume efficiency.

10:09

See, that's dead sexy. I like that definition in a big way. And it's just absolutely, that's actually somebody in light with of what you just explained. applied it to tennis shoes, right? There, you go out there, there's like a ton of different than not me, trust me, not me, I'll go down and I'll grab my tennis and I'm running off. But some people like customized tennis shoes, and to be able to apply that ability to these customers, without a burper snarl and being able to, from a customer centric perspective, receive those cool tennis shoes. Because it's, it's, it's adaptive manufacturing, I like that a lot. Now, let's talk about I mean, you brought it up, and there's a there's a possibility of a stodgy type of mindset when it comes to manufacturing. We do it this way. And this is the way we do it. And I'm going to continue to refine that manufacturing process accordingly. Now you're talking about something that is really unique and special and, and maybe cause pain, how does somebody a manufacturer say I like it, I'm adapting it to my customers needs. What do I do?

11:26

Well, that's a great question. And that is, I think, where industry finds itself right now is literally in that question. So say, there's two ways you can go. There's the way the mega companies win. And frankly, I have a feeling I know what manufacturer you're talking about with the shoes. And I'm aware of how you know that was done. And it really is amazing. But they do it with customization of software, because frankly, let me back up a moment. Add volume, if you want full personalization, you can't simply throw humans at it. Because then it just becomes too expensive. And in frankly, with the volumes, factories producing products these days, it's just not even really possible anymore. So you you are talking about digitization. So let me establish that kind of as a baseline. So how do you do the digitization, there's only two routes. There's, if you're a very large manufacturer, and you have an army of IT people and integrators, the tendency is for them to build a custom solution to handle it. And in the situation of the shoes, that's viable, because it isn't somewhat static product line. And within it, it's high customized, you can build something that will work for that line. The other route is out of the box software. And I think that's where the new frontier is, that's what we're really proud about is that you literally have an MLM system that's running the factory that is not customized. And yet it can intercept that configuration of each piece the customer is ordering, and figure out how to make that factory produce that product. So it's either the out of the box approach that's highly adaptable, or the custom software approach. Both work, we personally believe that the out of the box is more cost effective and future scalable than just constantly because you know, it does become well frankly, there's a reason why mid market manufacturers haven't done personalization, because traditionally, they haven't been able to afford the army of engineers to build the custom solution to do it in what we think is democratizing ability. So any manufacturer can do it via an off the shelf system like ours is why we're so excited about it. And we think that will proliferate the concept of consumer personalization, even in mid market products into areas that couldn't be done before.

13:47

You know, I love what you're saying. Because it really what you're doing is you're opening up of me as a consumer, you're opening up greater options for me to whatever whatever my desires and wishes, my preferences, whatever it might be, and, and trickling down into the mid-market and I like that, but how do you take up a digital solutions such as ages, and take a manufacturing line and connect those two solutions together? I mean, how

14:26

that it's that and it actually is a credit to our CTO and Co-Founder because his concept for this actually goes back two decades is that he never thought that this system, it would never work well for the breadth of customers we hope to have and that we now have if it was in any way rigid or requiring coding to wrap it around the process. Because frankly, if you're creating a system like ours, that's the easier way to do it. The route that he went was that you need to architect the system. So that Everything in it is adaptable through the user interface by the lay person, meaning that the manufacturing engineers that are configuring it or whatever, you don't have to get it involved. And it is the second part of it, that's the kind of the architectural skin of it, you have to do. The other one is that the idea of a virtual process versus the physical process, I can talk, I can drive you to death with boredom on this, but this system hours was always separated the physical assets of the factory from the virtual process, which now some others are starting to do that as well. But when you do that, it enables your technology to change the routes, change the process, change everything dynamically, without having to say like systems that say, it'll go from machine X to machine, why the workstation. So you know, those are very rigid and hard to instantaneously adapt, he came up with a concept of separating the virtual concept of the process from the physical assets that are needed to fulfill it. And when you do that you can actually automate I mean, we have our system is such that if I say a fourth operator on line three simply calls out sick, it will, without human intervention can actually change the work instructions, the route to compensate for the lack of that one workstation immediately. And that's a very simple example. But that can't be done if your system is looking at everything as these are my routes, frankly, the way er p does you know, it the RP just looks at workstation routes, Rs looks at it in a bit more sophisticated level, but not because for the sake of sophistication, it's for the sake of adaptability that it does that.

16:47

Is there an AI component, you mentioned something that is sort of this learning capability or, or an adaptive capability, is there an AI component to this particular process?

16:56

That for us not as yet. And that is a subject of great research, because we think AI has a lot of amazing applications. And I'll tell you why. Our systems in larger companies are aggregating an unbelievable amount of data from all the IoT feeds we're getting and the processes. And what has happened is, and it's it's disappointing to us as we have all our real time dashboards and reports and alarming systems and everything that customers like using, but they're not. The body of data is getting beyond the human ability to look and see patterns in it. Like process deviations, and so forth. And we feel that AI one of the many applications we're looking at right now is that AI is good at that AI is looking at it is great, and looking at huge amounts of incoming data and seeing patterns that humans just simply get bored or can't see. So like when when things are bone piles are forming, that the human might not even realize or a process is deviating or there's been a pattern across 15 work orders that a human just would never see it stuff like that. We want to apply AI to the data, we already have to help making prescriptive suggestions to the customer rather than just dashboards and reports and things. So to us, that's actually really exciting. Yeah,

18:20

you're absolutely right. It's always that that tsunami of data. And it's never been an issue of being able through the the the IoT devices and whatever devices that exist out there. There's data is easy, because it's, it's when you try to figure out what that's good data. It's not so good data, and be able to have that in humans can do that. And I think that that's a that's a bright opportunity. They can crack that code that that'd be great. Speaking of bright opportunities, where where do you see this going? What, what is the ultimate objective? You know, what, what is that driver? What's that simple driver?

18:58

The ultimate objective right now that we are seeing, there's probably two main ones and you've touched on one with the AI customers are beginning to there's a I'm in a lot more conversations that are, I would say have tipped over from the science fiction conversations about AI to the more practical we're now in the face talking about literally what is the right way because there's a million ways to apply it. And we're in that phase with customers talking about how best to apply it which I think is very exciting. But the goal gets back to what I said earlier is I think the completely adaptive factory that is not built on custom software is the goal where industry fluro capabilities that that single piece flow at high efficiency is something that can be acquired by a company of almost any size, not just a mega corporation that has 1000 cut you know it people to work on building custom software. That that's the goal were the digitization of the factory is available to almost any size manufacturer. And then they can start providing personalized production and things like manufacturing repair and overhaul, which is typically relegated to the really high end manufacturers only that too becomes democratized.

20:21

Jazz, that's cool stuff. Because now all of a sudden, me as mid-level, whatever that whatever that looks like, I'm able to compete with the big people and, and be able to, to manufacture and very efficiently very, very competitively, and very adaptively. That's a word adaptively to meet market demands and preferences. And I like that a lot. Now, what's the problem? How come I'm not doing it? What's my Roadblock,

20:50

that the roadblock is that I sympathize with all these meetings I'm in with prospective customers and so forth is these technologies and the options are, they're getting, it's a shame because it is getting complex. And there are customers and manufacturers that have put together say continuous improvement teams and so forth, that are thinking in the more abstract way about where the company needs to go in terms of operations, digitization, those projects, and the journey towards industry for over them, I see tends to go nicely. Then there are the other approaches, which are looking at it as very large committees of people that have legitimate and real lists of needs, but they're looking at it in as a matrix of huge matrix of needs, and that you lose the forest for the trees and digitization when you do it that way, because then that leads to well, we could get a pile of integrators to build this, we could patch something together with an app based tool on top of VRP. And, you know, while you can do that, I don't think it's the optimal approach to factory digitization, because it's sort of just a new form of customization. Whereas platform approaches, and not just ours, you know, there's other ones out there, if you know what's going with a proper platform, I think those companies are going to wind up looking back in five to 10 years and saying, we're very glad we did this, because look at how efficient This is, we are not constantly re customizing this. It's just working and it's evolving. And you know, from the vendor, not from our own it grew. So for

22:42

sure that that's, I like that. What if I was a manufacturer? What is the risk if I don't say I hear what Jason saying, but I like the old way, Mo, I'm a legacy guy,

22:55

the razor call, we call it shadow costs. I would certainly never say the names. But there are a lot of very, very good companies out there that I do not believe they're seeing manufacturers that I do not believe their CEO knows how much shadow cost in the IT overhead of these custom systems is actually costing that enterprise because it becomes a quiet thing that no one looks at and all of a sudden you look back in five years, you're like, Oh my gosh, why is this group five times the size it was when we embarked on this project right now. And then it gets to be a runaway cost. And that's the downside. The other downside is there's a convergence of a lot of very difficult technologies going on right now. Custom systems have trouble with the IoT connectivity to the automation layer. And they are running into walls in that area. And then as the what I see also is Russian say I see it I've been told by manufacturers who chose to say we're not going to keep going this custom route. The big thing you said is expectations are so high now. Only 10 years ago, an internal group that was really sharp could stay ahead of their own companies requests for we need an update to the MLS system, we need an update needs to be able to do this, they could stay ahead of it. The expectations now as to what digitization is, is outstripping the ability of even these large groups to stay ahead. And so I think that's the risk Scott is that they're going to hit the point where they hit an asymptote beyond which they can't go because they're just it is getting too sophisticated. An issue to run it to digitize an entire operation. Yeah,

24:47

I like that you're absolutely spot on and the speed at which digitization for data, whatever you want to call it is absolutely lightning and I don't see how outside companies like yours And others, that that manufacturers can keep up with it. But I think the risk is, if you're not in the game, if you're if you're a manufacturer, and you're not in the game and thinking about this and trying to figure out how to create resiliency in your business and thinking about this, you're going to be left behind because of that speed. Because if you're not in it, boom, you're already way behind in the curve. That to me is the risk.

25:29

Absolutely agree. And I hate to say this, because it sounds dramatic, but I think those that don't get their, their mind and their Corporation culturally wrapped around digitization soon are going to be relegated to commodity manufacturing. Because that will be the only thing that their factory infrastructure will be able to handle at any efficiency. And that's, that's unfortunate.

25:54

That I have to ask a question commodity manufacturer, what

25:56

do you mean, where you're building a high volume static products? You know, where your margins aren't dying, right? And frankly, where the barrier to entry to doing it is non existent. So it's, you know, that's not where anyone wants to, they don't know.

26:10

And that's, that's pretty common within any business. You don't want to be commoditized you want to be able to and I think your your approach is absolutely spiffy. I love it. I love what you're talking about. I love the future, quite frankly. I do. So it's just me. Alright. How do people get ahold of you, Jason? Are you saying, hey, Jason speak in my language? How do I get it?

26:33

Well, certainly, directly from our website, www.AIScorp.com is one way as you mentioned, LinkedIn, I certainly have a presence there. And then ages software, you can find us on the web and certainly get in touch with me and i got

26:48

i hope came through a mess. I

26:50

love as you do. God, I love talking about this. It is really, it is really fun and engaging with the companies that are that are, you know, really on this journey and say we've got to transform the way we manufacture. We love being part of it.

27:07

I'm all giggly inside. I like to maybe it's my pre workout. It's all giggly inside, but I'm giggling inside right now.

27:14

But the I do love though that I have to admit spiffy. That's the first time that has been said in reference to our attack in our in our market. So thank you.

27:25

I think if

27:27

you can run with it, I'll send you a an invoice on on the term spiffy again or not. All right. That's Jason, Sparrow, CEO of ages, you were absolutely spectacular. Thank you for being on the industrial talk podcast. Now you're telling yourself, Scott, I want to make sure that I get in the contact information, right? Fear not. It will be out on industrial talk.com. And we will wrap it up on the other side. Thank you very much for joining. Stay tuned. You're listening to the industrial talk Podcast Network. Bob, big hearty thank you to Jason spare for being on the industrial talk podcast and dropping some chest incredible solutions. For the wonderful listeners of industrial park, go out and check out his stack card out on LinkedIn. That's Jason Spera that SP e Ra. And then you can bounce to ages you could go anywhere from that particular location. Go to LinkedIn reach out, you will not be disappointed. All right, again, we've got two events that are got to be put on your calendar ones in Barcelona, October 5 through the seventh industrial internet consortium affair Barcelona put on an incredible, incredible show. The next one is the manufacturing and technology show. This is November 9, through the 11th. Cleveland Ohio is the location. Let's get our lives back in order. All right. You are the dream maker. You are the miracle workers. You create hope because you are in industry. People Be brave dare greatly, as I always say hang out with people who are bold, brave and daring greatly change the world. We're going to have another incredible interview right around the corner. So stay tuned.

The post Mr. Jason Spera with Aegis Software talks about solutions to Automating Adaptive Manufacturing appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Humera Malik, CEO of Canvass AI about “The Power of Data to Accelerate your Sustainability in your Industrial Operations”.  Get the answers to your “Data Sustainability” questions along with Humera's unique insight on the “How” on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

industry, data, ai, sustainability, industrial, mandate, assets, technologies, scott, creating, world, operations, Canvass, running, plant, workforce, malik, waste, institutionalize, carbon emission

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go all right, another great day in the industrial talk world. This is your woman warm and fuzzy place for all things industrial you industry hero, we celebrate you because you are bold, brave, daring greatly. You're changing lives, you're solving problems and in essence changing. Although world about that, man, you are absolutely wonderful. And this is a no legacy thinking. So do not come to me with your legacy thinking and say, hey, it's got to get some legacy thing and don't even go there. All right, in the hot seat in the industrial talk, hot seat, we have Humera Malik. Okay. And she is the CEO of Canvass. AI. And that is spelled ca n VA s s AI, you got that? Right. And the website, the wonderful website is Canvass.io make a note of that, make a note of that. We're going to be talking on this podcast, accelerating sustainability in industrial operations and a lot more because there's gold in that data. Let's get cracking. Yep. Data. Gotta love data. Right? It's there's so much that can be done with data. And I think the bright, the future, the that whole silver lining type of thing within data is, is interesting to me, geeky ish, and love it because we don't have any issues grabbing, definitely data. Now her stat card is quite impressive out on LinkedIn. You got to reach out to her Humera Malik is the individual. And I'm telling you, she's got mad street cred. I like it, man. I like it a lot. All right, paper and pencil time. The first one out of the gate, we're going to be talking about IoT solutions World Congress, brought to you by IoT solutions World Congress out of Barcelona as well as the industrial internet Consortium. And this event is scheduled for October 5 through the seventh. If you've never been to Barcelona, yeah. Yeah, that's that's a must trip. And the second thing and if you've never been to the IoT solutions, World Congress, yeah, that's a good thing, too. They're going to be talking about IoT, Ai, 5g, digital twin robotics, everything. And one that is sort of interesting to me quantum computing. Hmm, that sounds impressive. All right. The next one, the manufacturing and technology show that is in Cleveland, Ohio. Again, if you've never been to Cleveland at some much trip, great people, great food, great location, great everything. It's beautiful up there. And this is November 9 through the 11th 2021. right around the corner, the sword up is down in November, but it'll be here when you least expected. But anyway, both of these events are important. let's get let's get our lives back in order. Let's just do it. Let's let's, let's take the trips. Let's start learning from these leaders. Because they're there. There's some great stuff in this whole industry for Dotto world that we're we're venturing into, as you all know, it is, but it's just an exciting time to be a part of what we're doing an industry. And that is water. That is oil and gas, that's manufacturing, that's utilities, we had a great conversation of the utility transformation journey, because they're going to have to do it too. They're just going to have to do it. Alright. Humera is on the hot seat. We got a great dog on conversation. I mean, she starts to really lay the lumber and there's, and I could go on and on and on. But I'm telling you, you're gonna enjoy this conversation. So here's your marriage. Humera, thank you very much for joining the industrial talk podcast. Absolutely. I'm telling you listeners right now we're going to I'm going to geek out on this particular conversation. We've been having a wonderful offline conversation about AI about the world and, and really just changing the world and changing the world. Through insights into data. I Humera and the team Canvass AI leading the way. Fantastic. Hey, man, how you doing? I'm doing great, Scott, thank you for having me. All the way from Toronto, give us a little background, little 411 into who you are and why you're such an incredible professional.

04:48

Well, I'm a I call myself a disrupter because I've gone in and picked some of the hardest things to solve in the world I think and it's yet not to a place where I'm very proud. About the industry we work in. And just like yourself, I think we're all on a mission here. And the mission that I've gotten myself in Canvass on is really looking at how we make a difference in the industrial world, and empower the people and augment them to transform the operations that they do in their day to day up in their day to day activities, and empower them with some technologies like AI so that they can take control of their data, so that they're not reliant on anybody else to come in and perform any of the data related functions for them.

05:39

Yeah.

05:40

And we're here to make a difference. But that difference can only be made once to actually take the charge and start calling out what this industry's challenge has been, and how we're going to all work together to transform it.

05:54

Yeah, I'm a big fan of that education, collaboration and innovation. And you cover all aspects of that. And I believe that that is a key to whatever how you want to survive, how do you want to prosper in this whatever next normal? And I I don't know about you, listeners, but I'm getting old Tingley about that explanation. Because I believe the future is, with people like Humera, and others at team Canvass, by the way, I need to make sure that there's clear Canvass is c a n v a s s, make sure make a note of that. And it's dot IO is the website. So anyway, I'm all tingling about this particular topic, because I think there's golden data. And I think that is transformative. And I believe that companies as a whole will tremendously benefit by what your focus, your disruption, your view of how to solve problems. So give us a little background, because I think you guys are thought leaders, I know you guys, your thought leaders, because you're in the game, you're in the game to be able to come up with solutions that actually mined that data. So let's talk a little bit about sustainability and how data can help us with that. Talk to us a little bit about that.

07:03

So one thing I would say is we're thought leaders, but we're executing on it, not just talking about it, right? We're making a difference. That's like, making a difference.

07:13

So noted, absolutely. Put it in in action. Forgive me Humera. totally understand. But I love that because you're killing it, man. You're doing it. All right.

07:25

So what Candace really. So before we get into sustainability, for the sake of the viewers, Canvass AI is really a software platform. And it's on a journey to transforming this industry, it's on a journey to disrupt this industry that has been so scared and reliant on people from outside to give them control of their operations of their data. And so this is really a journey that we undertook about four years ago. And now we're at a place where we see this, this industry just at the tip of that transformation. It's first is about awareness. And then it's about after you what after you've gone through that awareness and recognition is then really about how and where do I go about implementing things like AI. And that's where this industry is, it's at that edge of where it's ready and implementing. And it's not just, you know, the big guys out there, it's not just talking about the fortune 100, we have had the opportunity to see the guys that are in the mid market as well now who are ready, they've actually been running very efficient operations, they're ready to get out of just efficiency, move towards productivity, and eventually into automation. And so that fear is now there. They're getting over that fear. That challenge they have this industry has if you look at you know, any any of the big objectives that are in front of this industry, related to sustainability, related to efficiency, the challenge that this industry has, it still doesn't have a roadmap, how cool You're

08:57

right. You're spot on on that one that is so brilliant and insightful, because you're right. We hear it, we hear AI, we hear edge, we hear cloud, we hear all of this stuff. We hear industry for Dotto, and still, it's just it sounds cool. It sounds good. But I love the fact that you're actually executing I have to ask the question. You said four years ago, you started this particular company ish, give or take a few. What was the dream at that time? What made you say, Yeah, I want to start this What did you see at that time?

09:33

I, I saw a problem I went on to solve every engineer goes out to solve a problem. And without recognizing where you will end up what what irked me and got me started with I was working with industrials to help them basically provide connectivity and help them collect data. Then I realized that that data was becoming basically adjust information For them where they were just, they were good at hoarding that data. But that information that that really needed to be used wasn't happening. Yeah. And then I also saw that even though it was their data, it was the data that the industrial companies own and collect, they still were unable to access that data. All they got was for some fancy charts at times, and trends and analysis. But were they really using all of that data, so that their own workforce could really do something with it. There was no buzzwords in my mind, at that time, I wasn't necessarily looking at it could be AI, it could be other technologies, what I went in to do really was to look at solving a problem. The reason AI becomes important, is because if you look at the industrial world, it generates a lot of data, if you look at, you know, your different figures, you know, like the the oil and gas industry is creating terabytes of data, you know, every day and so that data is so huge in that volume. When you look at large volumes of data, veracity of data, different frequencies of data, what comes to mind, how do I how do I look at that data? And how do I actually start to work with that data, that's where then the technology comes in. And that's really where starting to looking at AI and starting to, you know, look at how AI then can be used to, to look at and transform and work with that data. But then there's a third element to it, you can build all of the AI. But if the people still are not able to use that technology, then there's no point then I've created further more problems to it by making them further dependent on how to no leverage that AI. So where I ended up with was creating an interface between the operator of the plant and their data by providing them an interface where all of the AI was engineered and made available to them in a usable format. I made AI approachable, made AI usable, and made AI available for an industrial operator for a plant engineer for a process engineer for a reliability engineer. So they are empowered to look at their own data work with their data, just like how they have been used to working in spreadsheets, but let's allow them to scale, let's allow them the extensibility so that they can now work with that large volume of porosity, frequency of data, and work on large complex datasets.

12:27

I we're going to talk about sustainability. And there's some targets that are out there. And industry has to be aware of that. That's just without a doubt. And we're going to go down that road. But I have this one question. Because of the tsunami of data because of that the leveraging technology innovation in a way that allows you to look at that tsunami and just pull out what is relevant? Do you pull the data out prior to going into the cloud? Or do you do that analytics and saying, No, no, no, yes, this is data. How do you how do you analyze your data? Where do you do it?

12:56

So we are all about operational data. It's all about the data that's coming out from their edge systems, it could be coming out from their their controllers, it's coming out from the sensors that are basically providing them the information of what's going on. And all that data is a lot of this industry has has actually put in the instrumentations, about over a trillion dollars has been spent just an instrumentation of this data. And now that they're able to collect that data, they're hoarding that data into different operational systems, that could be historians, that cloud systems that could be even from AARP to homebuilt operational systems that data is being collected. And then from an analytics perspective, what these industrials have been doing is leveraging a lot of analytics capabilities to basically look at that data. And that's really related to looking at some trends and analysis. But now what? And so we went in and solved that problem of now what now what do I do? And the next thing is, okay, how can I start using this data? If I have this data? Can I start to look at forecasting what my yield would look like today? What my yield would look like four hours from now, can I start to predict if I wish to change or you know, any of my ambient conditions or any of my parameters? If I can start to tweak, you know, a little bit of the moisture levels? What would happen? What would be the ideal state I want to be running this line on? And so that's the those are the things when the operatives think about they think, oh, that's I can't you know, I don't have the technology, I don't have access into my data. That's where they would tap into, you know, they would bring in some heavy hitter consultants, they would bring in data specialists would come in, and they might have the expertise on the data, but they don't have the subject matter expertise. And that's really where the this industry needed to change the approach and we started to basically put the operator in the center of the universe and say we need to be operator and Scott. There are multiple reasons for it. One of the major reasons is because this industry needs to institutionalize this knowledge, there's a gap of these resources, there is a gap in terms of that expertise that's going to hit this industry in the next decade, because a lot of this workforce is about 30, more than 30% of this workforce is aging workforce. So as you see that shifting out, there's a huge gap that gets created. So it's very important to institutionalize that knowledge and start preparing the organization's for that shift.

15:33

So what I hear you saying, which is interesting, you are able to provide that tactical data for real time action, and that is, operationally I can look at the data, I can make decisions and and optimize my whatever manufacturing asset based off and, and that institutional side where I'm collecting that information. And whether we like it or not, it's going to happen retirement that knowledge out the door, be able to institutionalize that, let's shift gears a little bit here. Let's talk about sustainability. why that is important. From the perspective of AI.

16:09

I think it's one of the key, it's going to be one of the key drivers, it might not seem like it. But if you look at this industry, and you look at sustainability, have manufacturing the industrial side accounts for 25% of the global carbon emissions. You're responsible for 1/4 of the emissions?

16:29

Is that globally? said 25%.

16:34

Yes, got it. And, and out of that 25%, close to about 50, a little less than 50% of that just comes from the manufacturing of cement, steel, ammonia. And essentially, you know why that is because that's all infrastructure that we're building, right. And that's critical. But that is also important to recognize all that infrastructure that we're building is also creating an emission of 45% of the industry's carbon emission.

17:03

It's interesting. And it's one of those things that you need it, you can't stop it, right? You need the infrastructure, but you have to think about it differently. You got to have to figure that out.

17:12

And so if you look at some of the industry stats, it is why, you know, if you look at different industries, that's just one part of it. But if you look at metals and mining, you look at food, everybody is making a contribution there to those carbon emissions. I had some interesting things looking at, you know, we work very much in the food industry to in agriculture is estimated for over 70% of the global water use. It's one of the scar spaces that we would have if we continue on that path. Yeah, yeah. Food chip food supply chain is responsible for another 30% of the GHG emissions. Some interesting fact was that it food waste was a country, it would be the third largest emitting country in the world. Wow, US and China. Put it in perspective.

18:04

Yeah. This is the in we're gonna venture into this is a lot of that carbon being produced as a result of inefficiencies with the assets.

18:18

So, Scott, you have to really break it down. Yes, it's being produced in multiple ways. It every industry is obviously contributing to it in one way or the other in certain industries, over over utilization of the assets, any of the assets that they're running is causing that in certain industries. It's the high utilization of the fuel, because energy being one of their largest consumptions in our business, you would see or, you know, in the oil and gas sector as well. But every bit makes a difference for Scott, if you look at the amount of waste that gets generated through a production line and take, you know, any of the industry, take metals, take cement, or take food, if they can start to control the waste throughout the line, they can start to make a difference. I got some is not the theater, some somebody threw out some random stats of May. And they said, one of the large food manufacturers that develop that is producing the chips, they end up creating more than $30 billion worth of waste, and all that waste goes into landfills.

19:33

You would think that there's a financial incentive to be able to make your organization your operations as efficient as you possibly can, right? Makes sense.

19:42

In in most traditional ways, as they look at Yes, they look at energy as a huge cost. And they're all kind of optimize that. They look at raw materials as a huge cost and they're trying to optimize that is everything else on part of the CFOs agenda is yet I would say not really Scott, let's call it agenda is only looking at how am I looking at my margins today, and how we're going to improve those razor thin margins tomorrow so that I can sustain this business. And that's why this industry has has been always in a firefighting mode. And one of the big things that why I call it a movement is because this has to start transitioning from the top to the bottom, the mindsets have to start shifting the mindset about I'm always in a firefighting mode. That's because we're continuously doing the same things. If humans are looking at things and saying good and bad, we haven't get moved into the 21st century because a human has been doing that forever in this industry. Oh, it's good, it's bad. Let me get brambles at random sampling. And I'm going to find out what what's going on. That's not how this industry should be running. We have enough tools and technologies. And we have made enough progress, that we should be able to now leverage tools and technologies for that purpose, we should be able to leverage, you know, either platform like ours, where or technologies like this, where they can tell you anything before even that happens. So we're not contributing to the sustainability challenge that we're faced with right now. We shouldn't be able to control this well in advance not find after the fact. We've still been we have been and we continue to be operated in a reactive manner.

21:16

It's a human it. I mean, you're hitting on all the points. I mean, without a doubt. How does and how will AI help us with sustainability? If I'm a company?

21:28

Who also there? There are three ways of looking at this. And I learned this by from my customers really, it's not that, you know, it's it's earth shattering revolution that I'm going to do, I've actually learned by working with these customers, right? So what are the key sustainability is achieved in three ways. One is you look at your current operations, and you optimize that, that's where you can start to already gain and be improving this is you can already start to gain 20 to 30% off efficiency gains, just by optimizing your current assets and your current operations. The next thing that comes in that is the next phase that comes is then you go from optimization to looking at alternative sources of energy that can further now go from, you know, if you were at that 20%, you can start to further gain 30 to 40% by looking at alternative sources, and then over the course of time also start to embed New Tech, new technologies, as your as your assets are aging, and you're starting to replace this, what this industry would end up doing is start to bring in more energy efficient assets into into play as well. But that's actually the roadmap of how you gain sustainability. One of our customers just in one of their one of their plants, actually, it's a food ingredient manufacturer, one of their plants, they started to look at how they were generating energy through their cogeneration assets. And and realize that they were always running them at 100% efficiency, even when the plant demand didn't require them to run the assets at 100%. Because you know, it's still hard to keep on going back and forth,

23:03

to cycle those things down, up and down.

23:06

And then that requires, you know, more resources. And that requires then repeated intervention, that just they didn't have the ability to do. So that was the easiest thing. And then they recognize that and that's where, you know, it's I'm talking about a very simple way of how you start to optimize this. So they started to look at them, how we can use data, so that the data can tell us if the plant demand is X amount, how to run each of these assets that's supplying the energy. So they actually set that and they connected the, the the platform, and they have been able to they've been using it now for the past almost four years. And what they have been able to do is now create a completely closed loop system. So that the plant feeds the data and tells our system of what the plant demand is the system then connects back into these assets and say run asset one or run boiler one, that 40% efficiency boiler to at 70% don't need to run boiler three because the plant doesn't need it right now. And then takes that message back into the control system. So there's no human in the loop, right? And runs that system. And it's been running it for the past, you know, four years now.

24:13

And probably put in a lot of coin in the pocket too, as well as that whole sustainability. I mean, it's it's a it's truly Win Win everywhere.

24:21

I they have been reporting that year over year there has been they have been able to reduce their fuel consumption by more than 4% just by looking at the small assets I'm talking about. Yeah. And then over 20 million pounds of carbon emission reduced every year.

24:39

So So why what what are the forces that are requiring businesses to look at this? What what regulations are going to be in place? What what what are we doing here? Well, so

24:54

one of the mandates really is from the industry, if you look at the mandate is really to be achieved. Certain carbon efficiencies and or net zero emission mandate for 2030. And then further into 2015, where everybody is looking at, you know, zero carbon emissions zero,

25:10

by the way, I want to make sure that it 2030 is just still right around the corner, FYI, it's only nine years away. So if you look at 2030, and just go on, I got it. I know, it's nine years away, it's just like, right there, you, you know, you're gonna be on 2030.

25:25

That and that's why I talked about this as a as passionately as I do, because I think we all need to get on that on on that train of passion for this, then it builds on the passion project into the CFOs mandate. Now, the CFOs mandate, the CEOs mandate, it shouldn't just be in the operations team looking at, you know, how we're how we're improving on our continuous improvement projects. No, it's no more about that. It really needs to be as what are we doing about all the waste? What are we doing about energy? What are we doing about water? And we do this in a combined way. All contributes towards sustainability, right? Because right now, it's department by department. It's very segregated. And that's why a lot of the AI that also gets applied is very segregated. Nobody, nobody has looked at this, how do we apply different technologies that allow us to hit these kind of methods, nothing happens overnight, nine years, that would be gone.

26:19

Like a blink of an eye, I'm just telling you, when you mentioned this, and I'm thinking then you said it's nine years in our off conversation. And I just said, Oh, my gosh, I had the wrong perspective, that's right around the corner. And that's got

26:30

to happen now. Right. And the only way it can happen is when it becomes part of the mandate. It's no more about just a nice to have it's about and they can really those are the few things that can start contributing, how am I going to reduce my water consumption? How am I going to reduce the waste that I'm generating every day? And how I'm going to actually control my energy consumption and utilization throughout these, they can just start simply with looking at those things. That's really where I've seen customers, when they simplify it that way, they're able to then identify, hey, where can I start today? Then where can I go tomorrow? Yeah, that helps them get on that journey of sustainability. It's as simple as that. And I know, it's not easy for them to start to immediately all of a sudden prioritize it. But guess what, if the mandate is about reducing costs, as well, and how you're going to actually look at, you know, covering that labor shortage, as well, all of those things help you there as well. Because what you're going to end up doing is you, if you reduce the waste, you've already started to impact your bottom line, if you can start to reduce energy consumption and control it, that's helping on the bottom line too. And then if you can actually put the operator to control it, that's gonna help your labor shortages, all feeds into those mandates to

27:49

roadblocks in what you're saying. I mean, it's the money, but there that it's there, there are roadblocks. And I'm not saying don't, don't come to me, or whomever and complain about this. It's got to happen, because it's a mandate, and you got to figure it out. But what are the roadblocks?

28:09

So to be to be just very honest about this, Scott, I think one of the biggest roadblocks is the mental Roadblock, oh, it's too hard to it's the myth about technologies like AI that stops people from leveraging it to its full capacity. The other is the siloed transformation approaches. Every group, every organization looking at silo, there is the companies that I see the most successful that we have worked with are the ones that look at this edge scale, you will, you will learn certain places, you will fail at certain places. But the success that will that you will create through this journey is what's going to help you get ready and meet your objectives for 2030 and 2050.

29:00

And it's got to happen yesterday. I mean, you and I share the same sort of, you know, the passion and anxiety to saying, hey, we've got to do it. Now. I don't know why this is, but it is what it is. We have to wrap it up. Unfortunately, I can have this conversation for a long time in America. How do people get a hold of you and say, Yep, I like what she's talking about. Best way to get a hold of,

29:24

you know, just go to Canvass.io. Click on you know how to connect with us different ways to find a demo book a meeting. And that's the best way and you will find that our team, which is a combination of subject matter experts, as well as data people that actually know how to work the industrial data would be happy to work with it.

29:45

Excellent. I like that. Go out to our stack our two men, it's h u m. e r a. Malik. Did I get that right? Malik. I hope so. Ma l ik find her Reach out there too, as well. She's got a great stat card. See? Oh, Canvass is the company. Fantastic. Thank you very much for being on the industrial talk podcast America. It's been an absolute pleasure, Scott. It's been wonderful. It is the number one industrial related podcast in the universe. Just FYI. I think I've oversold it. Alright, listeners, we're gonna, you know, we're gonna wrap it up on the other side. So if you're not, we're gonna have all the contact information out on industrial talk. ca.com. And, of course, we're gonna wrap it up. Thank you very much for joining. Stay tuned. You're listening to the industrial talk Podcast Network.

30:43

All right, a big, big, hearty, thank you to Humera Malik, Canvass. AI is the company go out to Canvass.io. Find out more. I'm telling you right now, if you're not looking into data, as a way of solving some of your challenges. I mean, I like the fact that she brought up the point that it could augment your workforce. And I mean, it's really important, especially today when we have a real tight workforce. She's great. She's a rockstar data Rockstar. All right, again, IoT solutions World Congress in conjunction with the industrial internet Consortium. This event is in Barcelona. It's incredible. Got to put those two things on your bucket list, October 5 through the seventh 2021 right around the corner. And the next one is the manufacturing and technology show. This is in Cleveland, Ohio, November 9 2011. Let's get our life back in order. Let's visit these things. Right. Be bold, be brave, dare greatly change the world. Thank you very much for joining. We're gonna have another great interview right around the corner.

The post Ms. Humera Malik with Canvass AI talks about Data and Industrial Sustainability Goals appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Matt Mong, Vice President of Market Innovation with Adeaca about “The Power Behind Project Business Automation”. Get the answers to your “Project Business Automation” questions along with Matt's unique insight on the “How” on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

Matt Mong Interview

Tue, 5/18 2:01PM • 27:26

SUMMARY KEYWORDS

project, business, Adeaca, matt, industrial, company, happening, pba, talk, manufacturing, silos, listeners, system, people, podcast, innovation, champion, mindset, real, standardized

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, welcome to industrial talk. My name is Scott MacKenzie. And thank you very much for joining me. Number one. It does every related podcast in the universe. There, this is a no legacy thinking zone. You each and every day you industry hero come out and say why not? What if you're solving problems, you are bold, you are brave, you dare greatly. You're, you're changing the lives, you're just constantly disrupting in a positive way. You're changing lives and communities. That's why we celebrate you on this podcast. in the hot seat, Matt Mong, he is vice president market innovation with a company called Adeaca, Adeaca and boy, I'll tell you, man, we're gonna have a great, great conversation. And I think it's a topic that is really, I think it's happening now. And we're talking about project business automation, we got a lot to cover, let's get cracking.

01:24

Yeah, you know, what's so great about this world we live in right now is the fact that people once again, innovators, innovation is pushing the envelope, providing solutions that make our lives better, make our products better. And just bottom line, create a resilient business. And it's based off of success. And that's what Adeaca provides. That's what Matt Mong begins to talk about in this particular In short, it is, well, it's 20 minutes, like we always do, but nonetheless, great conversation, you're going to dig it. Alright. Now, again, I'm going to be talking about a couple of events. So get out your calorie, it's going to be at an industrial talk, don't worry about it. This is October 5 through the seventh 2021. right around the corner, let's get back to normal. This is IoT solutions World Congress, it is in Barcelona, and they will be focusing on IoT AI, 5g, digital twin robotics, boom, quantum computing. That's pretty cool stuff. And it is happening this year, thank goodness, Hope it opens up and all that good stuff. And hopefully, I'll be broadcasting from that location as well and highlighting all of the incredible individuals that are changing the world each and every day. Second, the second event that you need to put on your calendar is the manufacturing and technology show. This is in Cleveland, Ohio, this is November 9, through the 11th. And if you've never been to Cleveland, we put that on your bucket list, because that is a great town with great people who are just

03:01

they love that area. And it is beautiful, no doubt about it. And this event is

03:08

going to be just absolutely spectacular. And it's going to be in a great venue. So put that down. That is the manufacturing and technology show November ninth through the 11th put it down, it'll be out there on industrial talk.com. So if you're not, you don't have to worry about missing out. Now. We're going to be doing a lot of things. You know that industrial talk is about education, collaboration, and innovation in the industrial world. And I believe that that will be changing lives and communities. Big time, we can do it. And fortunately for me, fortunately for industrial talk, we have the opportunity to talk to the very best and we're going to be cranking out a lot of great programs. We're going to be talking about cybersecurity and why that is important. big topic, right? In utility transformation. Another great topic that utilities got to get on on the train the digital transformation train, it's leaving the station. So anyway, there's a lot of great stuff that's going to be happening at industrial talk. So just bear with me because we're doing a redesign of our homepage. I call it industrial talk two dot O. Very important. All right, let's get on with the Doug gun interview. Matt, Mong M,O, N, G. A, D, E, A, C, A is the company. He is the Vice President, as well, what makes sure vice president he had he had a change market innovation. I didn't mean to screw that up. But anyway, that's Matt mark. Great, great conversation. Enjoy. Matt, welcome to the industrial talk Podcast. I am so honored that you have found time in your busy schedule to talk to our wonderful listeners of this incredible and I'm not overselling it. Incredible podcast. How you doing there, Matt? I'm doing well. Thanks for having me, Scott. Excellent.

05:00

Excellent, excellent. So let's level set a little bit for the listeners out there, give us a little 411 on who Matt is. Yeah, so my background is mainly mainly in marketing communications. And I've been VP of Marketing for several

05:16

startups and small companies looking to grow. And my most recent position here at Adeaca is, is to do the same thing, but going about it a little bit differently. creating our own sort of category for what we're doing. It's, it's a really innovative company, cuz you're gonna be the category King on that particular whatever that category is.

05:43

Yeah, so the, the that category is project business automation.

05:48

Yeah, I love it. And listeners, it's Adeaca, that's A D, E, A, CA. And it's sounded out like Adeaca. So make a note of that. But we're gonna have all of that AP industrial talk calm, so don't worry about it, don't sweat the small stuff. So we're going to talk a little bit about project bid business automation, give us a little background on what that is. So

06:16

first, project business automation is about addressing the needs of project based companies in a single business system.

06:26

So it, what it does is it brings all the project processes inside one business system, which is the DRP, and brings it all together. So it's seamless, and in real time. So that's essentially what it does. And it's for any company that really, you know, visions themselves as a project based company. So it could be, you know, different types of manufacturing engineer to order manufacturing, project manufacturing contractors, also the construction engineering companies, even professional services, a lot of different project based companies are out there. That's what project business automation is for. What is the problem that you're trying to solve with this solution? Yeah, so these project based companies have been operating the same way for Adeaca, which is, they take care of the business system in one area over here. And that may have, you know, their accounting, and, you know, their reporting. And if their manufacturing does have some MRP, maybe supply chain, shop for control, but then all their projects are outside of that. So the project management, their project, scheduling, estimating, resource management, analytics, all stuff to do with projects is outside of that, and they don't talk. And so what ends up happening is, they start using basically tons and tons of spreadsheets to you know, manage their projects, import and export data, try and consolidate it all and figure out what's going on, as you know, projects progress. And

08:09

this is the main reason why, you know, projects are behind schedule over budget. And so we're trying to address that by bringing all this project stuff into the business system. So that all works together. And you know, as a project based company, projects, drive your drive your business, so they should be at the core of your business system as well. So projects drive your your manufacturing project, strive, your construction projects, your supply chain, your MRP, your your accounting, everything is driven by the project. And so if you don't have that connected in one system, it's a nightmare. And then that's what these people are, these people are dealing with, you know, the sad part about it, they're mad is that you brought it up, he said, hey, these have been going on for Adeaca. And and that pain has always been there for Adeaca. And everybody has talked about the fact that, hey, I'm having challenges here and there. And I'm and and but nobody and I don't understand why I don't understand why that there has not been more action in an attempt to be able to consolidate and put this all under one umbrella to grade. I don't have greater visibility in what's taking place in your project. I it just makes it makes complete sense. Why Why? Why are Why are they reluctant to do so? What What is going on? Why it just seems like it's a no brainer. The pain is extensive? Well, yes. So yeah, it's interesting. I think there's a couple of different reasons. The first is, it's just as the way we've always done it, you know, this is just, it's just a traditional

09:48

as far as the culture of what they're doing, and they built up the silos of all these different sort of fiefdoms. Yeah, that's true, right? You've got

10:00

You've got your, your, your project managers over here, and they have their tool and they love it. And they do it this way. And then you've got your engineers over here. And you've got your accountants over here and your controllers, and they do you know, their own things in their own way. And unfortunately, that's sort of how they've grown up. And then when they go out and look for a system, that's how they look, they look, okay, well, we need this and then we need this. And then they don't they don't look at it all together as one business. And so we're trying to get people to focus on your a project business, like and look at it holistically. It is, it is you, you've got a beginning and an end. And if you're a project business, right, many project business out there that make money off of projects and doing it right, and being on budget and on time and all of the metrics that are so important, you would think that that would be just the absolute top of the heap when it comes to doing things. Right. Right. It's not because of the human component, and all these little fiefdoms that happen, it doesn't happen. Yeah, what exactly what it has to it has to be a human, it has to be an education, it has to be a human type of thing. To move that ball forward, it's like, that's it, we're done, we're going to go down this road, whether we like it or not, and everybody's going to participate. Is that right? Absolutely. I mean, the, the customers that come to us, obviously, kind of have this realization, at some point, to some extent, where, okay, this just isn't working any longer. Like they they've optimized these little silos as much as possible. But nothing more is happening, they get these little incremental, you know, productivity gains, maybe here and there, point 2%. And it's just not, it's not affected to the business overall. So it's about educating people on, let's look at the whole thing, and then bring it all together. And that's really going to give you that next, you know, order of magnitude improvement, really the technologies, the technology it is, and it always gets down to people. So this is great, this is wonderful. You've spoken to me, my heart is full of opportunities and joy. Tell us, what do we need to do? What are these actionable points? Let's say we want to begin this journey? What is it? Well, I think first you need to,

12:26

somebody needs to be the champion in the organization, whether that's, you know, the continuous improvement person, VP of, you know, the CIO or the CFO, likely, it needs to needs to look at this and look at as, okay, we need to, we need to make a change.

12:44

Because it's gonna take a lot of education, and in getting people on board with, with the change, because you know, a lot, they're just used to it. So and they have to look at it from a different perspective. Like, we got a lot of customers who come to us, and, you know, say the, you know, the, the CIO, or CFO is like, okay, we're gonna do this, but then you got, you know, even you know, you have people that are unwilling like or, you know, skeptical, you know, on the lower rungs, and they're like, well, we use this app, and I don't know if this is going to do what we want it to do. And then three months later, they're like, Oh, I get it. Like, it's about the whole company. And we're just, you know, everybody's able to see what's going on in real time. Now, I get it. So it's it, it is an education thing. So it's, it's sort of that mindset of, we're a project business, we need to think like a project business, and what does that mean? Okay, well, then we should look for a project is this system. Right? So that is, that's how people need to think. So just for clarification, how do I need to think like a project business? What is that? What does that look like? I know, it's not what I'm dealing with today. Whereas pay pay pay pay pay? This is okay. And it's like crazy and nutty. That's not a project mindset. What is that? Yeah, so it's really about

14:03

the center, like bringing projects to the center, a lot of companies see themselves, as you know, I'm an engineering company, or I'm a construction company, or I'm a, you know, a manufacturer. First, they see that first, and then they think, but you know, we do it as projects. So we need we do need some project stuff over here. So they and that's how project management applications have typically grown up, there's, you know, they've usually been used for, you know, internal projects where, you know, it's just,

14:32

you know, it's something you might you got some projects doing, you're trying to improve the business, and it's internal. And it's, it's sort of separate from net, the bottom line, really, but when you're a project based company, it is the bottom line, the projects drive, the business, the revenue, the margin, it's all right there in the project. So the project has to become center, and the way that they think and they approach their business and they approach their systems and how they support their business.

15:00

They have to think projects first. And then oh, that's true. I'm a project based company, I'm a project business. And at the same time, how do what what do I deliver with my projects, that's, that's the difference. So I deliver a deliver an airplane, or I deliver a turbine engine or I deliver, you know, steel modular frames, you know, that, you know, it doesn't quite matter.

15:28

To a degree, what the actual product is, or the services, if you do it by projects, you need to think projects first. See, it's interesting, you're changing my mindset on that. And so I get it, I get it from the perspective, if I'm a black and Veatch or a key wit, or a Jacobs, and they make a lot of money doing projects, that's what they do, we've been on this, we're going to do this project, and we're going to, you know, build this water treatment facility got it, there's a beginning, there's a middle, there's an end. And that end is a delivery date. and everything in between is the budget and executing, got it, I can put my arms around that type of a business as a project business. But I think what you're sharing with the listeners and myself is that even a manufacturer that's manufacturing, plastic pieces, whatever it might be internal to that business, our projects,

16:25

I might, I might have a project to optimize that line, I might have a project to do whatever. And and from that perspective,

16:35

I shift my mind from manufacturing to a project and therefore, that drives that optimizes, because I have a project mindset, even in those environments. Is that correct? Yeah, it can be used that way? Absolutely. Because you know, that, and this is sort of been happening for a while now in the industry that, you know, every everything's becoming project fat, you know, projectized, you know, so yeah, you know, people are trying to make that shift, I just think, you know, the project based companies that were where they are delivering through projects, those are the, those are the key people that need to think this way, they need to make that shift in mindset. And then the other other companies who, you know, they may not necessarily be project based, and how they deliver their products, but they can be if they, you know, think about it the right way. So when we you started talking about these silos, which I understand it, and we've all experienced, I know, listeners out there, you experienced, you're living it today, by the way. And one of the things that I think is a driver, is how do you create a unified process map to make sure everybody knows where they're at, and drive the process with drive the system? So there's that you have to have an incredible conversation around that. And everybody's got to shake their heads and say, Yep, that's the process now. Right, that's how we do it now. You know, and that's one of the great things about it is to you systemize, the process, you know, and around that the best practices of your company. And so it is standardized, you know, you can, you know, and that's part of what, you know, the AARP gives you, and it gives other companies in different industries, like, you know, retailers or distributors, distributors, or those high repetitive, you know, volume manufacturers, everything's in one system, and everything talks to one another. And it's all standardized. And that's what gives them huge amounts of efficiency and productivity. And that is what we're trying to do for project business. So you bring your projects inside and into a standardized system. Now you can actually, you gain a lot more control over the process. And but you also give it your you're maximizing productivity through that process, and that standardization. Alright, so what I hear is that I've got to have,

19:03

I've got to have the right individual in place to be able to be that champion, I'm going to have to go through the process, and agree that we're going to take these fiefdoms, these, these silos and begin to bring them together and we're going to be a project centric, focused business. Right now, that's a lot of pain. That's a lot of change. That's a lot of frustration and pushback and all of that stuff. That's why that champions there, you better have better have a strong shoulders, and then

19:41

I'm going through this pain, what's the benefit? What am I going to see? I'm already dealing with it I'm already losing money here. And it's it's it's the devil I know. Right? So there's, there's a lot of there's a lot of different ways to measure ROI on something like this. So I'll go through

20:00

Uh, sort of the two. One is obviously the hard costs. So for example, if you have, if you're using 10, I mean, we've had customers that come to us, and they're using 13, different systems, you know, different applications to do different things, resource management, project management, spreadsheets, scheduling, product lifecycle management, all that stuff, right, and they got all these different systems, well, if you can eliminate 13 different systems and bring it down to one, like that, already, is just those hard costs in in the licensing, but also, the main maintenance of all those systems is is dramatic, as far as cost savings. Now, that's, that's one. But the real big benefit, I think that's even harder to measure is is the

20:47

is the productivity, the visibility into what's going on the real time connections in your business that just speeds everything up, and makes it and increases quality of your processes and your delivery. So all that getting into the one system that does that. So for example, I had a customer, we had a customer come to us, and they didn't know they, they would do very long engagements with their customers probably three to five years on average. And they wouldn't know if they made money on that project. Till 90 days after it was totally complete. And

21:29

and it's just, it's, it's kind of amazing.

21:33

can operate a business like that, right? So now, you know with with the Adeaca PBA. It's real time they know exactly where they're where their project stands as far as profitability, revenue, everything at all times. And so now they know, you know, what they need to do how to make adjustments to make sure that they're going to make money on that project. I would imagine that this creates a business that has greater resiliency greater, given the fact that we had the pandemic, a lot of people, we're not in a good position. Now, I would imagine that there has to be conversation of business resiliency. And this to me speaks to resiliency. Now, with that said, I see the value proposition, I understand the the need to transform that business and have that conversation. Can I want to do it incrementally? Or is it a big bang?

22:28

It depends. Yeah, it can, it can be incrementally depending on where you're at. So for example, we work off the Microsoft MVP platform. So a lot of times they'll implement

22:43

us with with the platform at the same time. And that's that's a big job right there. But then it's really the the adoption that could be incremental. Yeah. Right. So yes, you've got, you know, like we talked about, you got these different silos, and you can't just get everybody use it now. Like, you need to focus on one, maybe bring them over, and then focus on the other one, bring them over it, there is a whole change management process that needs to happen like that. And, you know, it's it's, uh, yeah, I love that. Yeah. Because you want to minimize that, that frustration. You want adoption, you want to be able to bet Yeah, that's great. Get victories? You know, all of that good stuff. What are the roadblocks?

23:25

I think

23:27

there's, there's a couple. One is when they go and look for these typical, these project based companies, when they go and look for any RP or business system, they actually aren't looking for, you know, what project business automation they're looking for. They're looking for accounting, right? They're looking for accounting, some expense reporting, maybe some timesheets, that type of thing. They aren't. So the first challenge is to the roadblock is to open up the scope of what you're looking for. Because it's, you know, there is better a better way to do things out there. So you have to open up that scope, what you're looking for. And then the next challenge is just like I think we talked about earlier, getting that champion and getting getting everybody on board getting that buy in from the you know, from the executive level. Yeah. You know, that's, that's a common tale. With any,

24:22

as we're talking projects, it's a common tale with all projects, it seems like you better have the right champion in place to really push that, that project forward. Alright, let's, let's talk about how we get a hold of Matt, you might be speaking, something that's touched somebody's mind and heart and says, Yeah, I got to get a hold of Matt, how do we get ahold of you? Right, so just Adeaca.com, right, so just go to Adeaca.com. And we have lots of information, lots of documents you can do you can download as well. We have the project business automation blueprint, which sort of defines what we've been talking about.

25:00

gives you a little bit more in depth view of what PBA really is and what it can do for your company.

25:07

And then, you know, just reach out to us, we'll engage with you.

25:12

at any level, I mean, even if you're just looking for some information, you know, we're not here. We're here to educate, is what we're trying to do. That's really what we're trying to do. That's a beauty. All right, Matt, thank you very much for joining the industrial talk podcast and sharing this insights into project business automation, cool stuff, my friend. Thank you very much, Scott. Go to Adeaca.

25:38

Alright, listeners, we're gonna wrap it up on the side, we're going to, I want to make sure that we've get the link to the PBA blueprint, that is a opportunity for you listeners out there to sort of route around to look at that particular thing. And also the contact information for Matt, and all of the social. That don't come to me and say, I can't get a hold of Matt, because I'm gonna have it all out on the industrial talk.com. site. Again, thanks, Matt.

26:05

Thank you, Scott. All right, listeners. Don't go away. We'll wrap it up on the other side. You're listening to the industrial talk Podcast Network.

26:17

All right. Thank you very much, Matt, for coming on the industrial talk podcast. I absolutely love the conversation, great innovation, great solution for companies that are really project centric. Right? It's a must. Let's remove all the chaos that can exist within projects because it's happening. It's been happening. There's a solution, Adeaca. Alright, reminder.

26:41

Put this on your calendar October 5 through the seventh. This is IoT solutions World Congress, you got plenty of time to put it on the calendar right now. We're going to be talking all things IoT, Ai, 5g and everything in between highlighting the best of the best at that particular conference. Let's get back to normal. And the second one, the manufacturing and technology show.

27:02

That is November 9, to the 11th. beautiful town of Cleveland wonderful people wonderful venue. Alright, you've got them down, make it happen. Let's get back to normal, the sooner we can. Be bold, be brave, daring, greatly hanging out with people who are bold, brave, daring greatly. You will change the world industry changes the world. Thank you. We're gonna have another great conversation right around the corner.

The post Mr. Matt Mong VP with Adeaca talks about Project Business Automation appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Jon Smith, CEO at Hydromax USA about “Transforming the Subsurface Infrastructure through Digitization”. Get the answers to your “Subsurface Asset Optimization” questions along with Jon's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Jon and the wonderful team at Hydromax USA on transforming subsurface infrastructure through digitization by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JON SMITH'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/jonsmith1/

Company LinkedIn: https://www.linkedin.com/company/hydromax-usa/

Company Website: https://www.hydromaxusa.com/

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Industrial Academy: https://industrialtalk.com/industrial-academy/

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The post Mr. Jon Smith with Hydromax USA Talks About Transforming the Subsurface Infrastructure through Digitization appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Julian Seume, Chief Marketing Officer at Wiferion about “Wireless Charging and Increasing your E-Vehicles Availability by up to 30%”. Get the answers to your “Innovative Charging Solutions” questions along with Julian's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Julian and the wonderful team at Wiferion on innovative industrial charging solutions – Bright Future by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JULIAN SEUME'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/julian-seume-424190125/

Company LinkedIn: https://www.linkedin.com/company/wiferion/

Company Website: https://www.wiferion.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

charging, julian, industrial, inductive, solution, vehicle, battery, technology, forklift, assets, inductive charging, company, scott, plug, people, talk, drive, fleet, listeners, cool

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get All right. Welcome to the industrial talk podcast absolute, again, absolute honor that you have joined this particular platform that celebrates you, as I take my pin and I point to you on the video, you are an industry hero, you are bold, you are brave, you dare greatly your solve problems, you innovate, you're changing lives, and you're changing the world. celebration is what we do here on the industrial talk podcast. All right, in the hot seat, we have a gentleman by the name of Julian zoomy. And he's with a company called wiper Ron. And we're talking this is pretty cool. This is cool technology. This is cool innovation. We're talking wireless power, inductive charging for your E fleet. But it's not that it's how they design and how they are able to do that. You're gonna love this conversation. Let's get cracking. See, this is what's so cool, right? industry as a whole industry. We always talk about innovation. But here's a company, why phoron that's taken inductive charging, and just taking it to the next level that keeps your assets up and running your E assets up and running 30% up to 30% more, that's money in your pocket. That is value, baby. All right, before we get cracking with the interview, again, I want to be able to tell you a little bit about industrial talk 2.0. And it's a redesign. But we all you know, we you know, we do the podcast, you know, we do the videos, you know, we do the blogs, you know, we do all of the stuff, we host we do all of that stuff. But we are just sort of reconfiguring industrial talk so that you can find information and you can find it easily and you can collaborate, you can educate, and you're going to be able to find these individuals that you can innovate. Like why for Ron right here, you're saying to yourself, Scott, I need to be able to look at that solution. Boom, industrial talk.com has it for you reach out, boom, see, everything that you possibly can try to the team here at industrial talk really is trying to work at making it easy for you to get stuff done. Because we're all about that education. We're all about the collaboration. We're all about that innovation and working with companies that embrace those values and recognize in this new normal, this next normal, whatever this normal is that we can't do it all on our own. We've got to collaborate. We've got to find companies that saying, Yeah, yeah, I'll work with you. Let's get this stuff done. That's what we're looking for. That's what we have out on industrial talk. Because it's just going to have to be that way going forward. It's it's, it's an exciting time. Don't get me wrong, I love it. But I want to be able to find people who want to get stuff done. Alright, let's get a kurakin. Wiferion, is the company so let me look at his. This is Julian Seume. You're gonna say Scott, it's not spelled with a Z. It's not it's s e u m e Julian's first name, Ron is w i f e r i o n. And you can go out to Julian's LinkedIn stack card. Impressive, as always, like everybody else. And being the chief marketing officer, he brings the pepper in this particular conversation and pretty bad. I just once again, just as I look at the other screen, once again, the innovation, the technology, then what companies like wife Ron are doing is just spectacular. I don't know, man, do you get chills up and down your spine? I do. And if I had hair I share my hair with tingle in my head would tingle but I don't and so it doesn't. But anyway, wife run wireless charging systems. And in the video, if you look out at the video, you'll see just these, like these little plates, he's holding it. And these plates are just powerful solutions for your E, your, your E fleet, your your, and it just starts there, man, you start pulling on that thread of the solutions that can be provided. And it's never ever ending. It is just God. It's an exciting time. All right. You don't want to hear me continue to Yammer on remember, industrial talk. 2.0 Be on the lookout for that one. All right, here is Julian Seume. Julian, welcome to the industrial talk podcast. How are you doing today?

04:50

I'm awesome. Thank you, Scott. How you doing?

04:53

We'll see. See listeners. He's got a lot of pepper in him. That's what I like about him. Julian, a lot of In fact, that's his last name, pepper. Seume. Did I get that right?

05:06

You got a perfect but today let's let's keep it

05:09

easy because I'm sitting there going, quote quote quote unquote that doesn't. And listeners you're gonna say I want to be able to spell his name correctly, it'll all be out there on industrial talk.com Don't worry about the pronunciation. That's my problem, not yours, but you do need to reach out to this gem because he's got a mad stat card out there. And I love what we're going to be talking about the the tech, which is really cool. And then the company is why fire on and that's again, don't worry about it my responsibility. It'll be out on industrial talk calm. Alright, Julian, for the listeners out there. Give us a little background of where you come from why you're such an incredible professional, then we're going to go into this particular topic that I think I'm pretty, pretty excited about.

06:01

Yeah, awesome. Let's do so my name is Julian, and that's keep it away. I'm working at a company in Germany, where we coming from, it's called Wiferion. But Wiferion is also fine. And what we're doing is what we do is actually we do call inductive charging pads for making energy transfer over the air without any contacts and not thinking about your your electrical toothbrush, or your your smartphone. We talking about big industrial robots, agvs cars that move themselves that are driven by batteries. And we would like with the solution we would like to discuss today. We want to make it easier to get energy and power into your batteries without any contact

06:42

with Julian that that has that been done before in the past?

06:46

I mean, the honestly, the technology was developed by Nikola Tesla, maybe some people know from the computer game, I think common and conquer where you have those Tesla power stuff. Yeah. So basically, it's 160 something years old, right. But let's say to have pushed into such a small footprint with that high efficiency. It was not done in the last couple of years in depth, high efficiency and power when we do so. But everybody knows. Maybe we get a very little hint that the smartphone stuff used nowadays. Yeah,

07:20

almost no one is plugging anymore. Everything comes you put it on a little desk, you put it into your car, and there's a little mat in there, which says inductive charging. I'm charging your phone now. And basically that's what we do, but with much more power for other vehicles.

07:37

Yeah, this inductive, by the way, apparently, I'm one that does not use inductive charging for my cell phone. I still plug it in, I still run around trying to find that plug.

07:49

But one question. Are you brushing your teeth with an electrical toothbrush?

07:54

Yeah, but it's it's driven by a battery.

07:58

Okay. Okay.

08:01

Try Julian, I'm trying to leverage the inductive technology. But the funny thing about that cell phone. And I'm sure some of the listeners out there can can embrace this, when that little plug gets bad. And you try to just sort of extend the life of it. And then you sit there and you'd sort of stay. I'm looking forward to the inductive solution.

08:24

Wow. And that's actually it's the same issue. If you're running a forklift or something that needs to be plucked after the shift. Just imagine you are the work of the next shift. And the stupid guy from before it didn't pluck the correctly come down with shit. My equipment is not ready. So I got to go to the manager and say, I'm sorry, can't work. The equipment isn't ready. So that's basically some of the things we're going to talk today. And that's what how we want to solve issues about plugging in cables, or, yeah, things like that. So.

08:56

So we're talking about inductive in general, macro, high level inductive charging. And we're talking about the technology to be able to do that in an industrial setting. forklifts, other other large equipment within a manufacturing floor, let's just sort of lay that out, and, and keeping the assets charged in a way that they're productive. And so the overall, what was the overall thinking behind the company and why this is so important.

09:29

Yeah. So we looked at what happens in the industry and actually the industry is removed from its revolutionizing. It's basically everything is moving now it's going to be flexible. There's robots and ATVs and industrial trucks moving from gasoline into electric. So we saw there's a huge benefit, because at the moment the standard technologies that are charging those electric vehicles, they are either on a cable, which is quite strange if you think about an autonomous truck or an autonomous VIERA this completely alone and can drive me crazy, amazing, intelligent, smart things. But then in the evening needs to drive somewhere where a guy goes and plugs a cable. I mean, that's, that's not what we really think it's a complete solution. So we thought about what can we do with the technology available? And we found four very smart guys were actually researching on a PhD level, how can we make those kinds of inductive charger very efficient. And in the end, we basically came up with a little plate that is just 10 by 10 inches. Just keep holding that up.

10:33

If you're looking at on the video, this is this is it looks cool, right? Got a great smile, but it looks cool. So don't get distracted by the smile. And that's all it is.

10:44

That's basically what what do you put on in the in the ground or on the ground or on the wall of your manufacturing location. And then you have a similar plate on the vehicle. And basically, the only thing is having the two, the two plates not kissing each other, but getting very close to each other. And then immediately starting communicating and transferring energy without any additional help from from a guy or from software. So that's all full automatic. And the cool thing is there's no context in between. So there's no wear and tear, there's no cables to be plugged in, just the two plays need to get close to each other communication, hey, I'm a vehicle I need energy. And then we generate a magnetic field. And the magnetic field basically charges, vice versa, then the battery in the vehicle.

11:29

So I'm a human being. I make, hopefully, dumb decisions. It's not my fault. It's just my species. So I sit there and I say, that's pretty cool. I get it to content, you know, I can get real close. How do you? How does your company prevent me from getting too close? Or too far away? And I, I optimize that distance so that I'm optimizing the charging, and I'm not banging into it, or I'm not that far away. How does that happen?

12:05

Yeah, I mean, there's it's quite simple. First of all, the guys who are driving forklifts, if it's a manual driven forklift, there's super good and driving forklifts, they can actually I think they can drive less than an inch if they want, because, you know, they were really amazing in the in the warehouse in the in the manufacturing supply chain. But honestly, the best case where this latest stuff is really amazing is at the autonomous driving. So if you have autonomous driving fleet AGV, that is actually the smart component in the process, that it has scanners and and never then navigation technology, which makes it easy. And we have quite a big, let's say chance of being not in a perfect distance. And that's our experience, no problem at all, it's even a much easier, because compared to other solutions where you have, for example, one of the competition solution, which is on the market is a contact charger, which is it's available since I think the 1980s or 75, or something. So it's it's good, it's traditional, it works. But you have to be exactly on place, you have to push, you have to hit perfect. And if you do, if you are a manual driver, sometimes an interest too much, or even the technology of of the scanning and the navigation software of the self driving ATVs they need to be very precise. In our case, there's like inches left the right enough space, we don't need to be 100% accurate, just close to it. And then we will the thing will do the thing.

13:35

Seeing that that's pretty good. So your your inductive solution allows for the human very ability and be able to achieve the objective that is necessary to charge that be keep that asset moving and doing what it needs to do to be productive. Now, it's an interesting stat that I have here. It is fleet availability of your industrial II vehicles v e by up to 30%. So your solution keeps that asset delivering its benefit up to 30%. Is that correct?

14:13

I mean, that's that's correct. Then of course, that's that's a marketing talk, but it's a real marketing talk because it's reality. So what what we do have that and that's the difference to other solutions in the past but you had mentioned you have your forklift, you have your forklift driver and he runs a full shift and after 678 hours the battery is empty which is fully fine. Yeah, those two t goes to a charging spot maybe drives whatever 500 meters, stops there gets the battery into the park says goodbye. And the forklift is basically staying there for four or five hours to be fully recharged again. What we do is we basically because that so easily to be implemented the grounds on the floor and on actually on locations where the fork driver is stopping anyway, and there's no petitioner let's say job to be Done with a cable in, let's imagine he has a five minute single break, or you need to go for the restaurant or he has a break for the cafeteria for 30 minutes. No one nowadays drives to forklift 500 meters to the charging location proccing, the charger cable for maybe 20 minutes of breaks? Yeah, go back to the cafeteria. And so what we basically want to do is we're going to implement the charging in the process where he anyway stops, if he stops for unloading the dock. And there's a certain stopping time because the truck is changing, then he has five minutes of standing time, or maybe only two. And as it's fully automatic, and there is no trick, chances are, there's no wear and tear and things like that. It's basically done automatic that the driver doesn't have to think about charging.

15:51

And you know, that's huge. Julian as the listeners, I want to make sure that that point is sort of crystallized. And it's just the charging, the function of charging of your assets is just a part of the process. And so if I go to station a, there could be a charging station there. And I just pull up, take care of whatever, it might take me a minute, but I've got a minute of charging that's taking place. And then I pull out and I go to station B same sort of deal. But it's embedded into the process. And so I don't have to make a conscious decision to go eat lunch, but drive the forklift or other asset over to this one charging station, stick it in, and then walk back over there. Brilliant. Scott,

16:41

you got and that's exactly what we'd like to do. And just imagine in the manufacturing area where you have no self driving agvs or in a house where you where you anyway have to go to load something which takes 30 seconds, maybe a minute. Or if you're in a production circle and your your production let's let's let's assume your yawn yawn yawn automaker. And nowadays the the body of the of the cars has not been like Ford and 100 years ago, put it on the beginning of the band. And then it walked through. Nowadays we go from station to station and the things are going on an ATV. So that means maybe there's like 50 stations they go through and there's automatic robots and manpower who was working on the on the car. And just imagine every time you drive two minutes to Next station, then you have a one minute working time when robots are going on and, and doing stuff on the car. That's the time where you easily change because it's just in the ground if you want or on the on the ground. Just don't think about

17:39

now I'm telling you. That's that's actually that's a cool solution. Great thinking over there. That is I love it. I love it. So the question that comes to mind? Yeah, yeah, good, good answer. Because the question that comes to mind is a couple of things. One, cool, I'm listening, I want to be able to do something like this. Can I do it in a small way? Big way? How do I begin the process of implementing?

18:09

Yeah, let's, let's be honest, it's it's basically, there's so many in 1000s of potentials to put it in. And we have to look, it should be also a good business case. And that means you basically started Look, I have a driving situation, I have electric a vehicle. And I'm running more than let's say two shifts, and I have constantly problems with power, power transfer their interior, broken, damaged cables. So what can I do, of course, we are targeting companies who make agvs, who make industrial trucks to make basically upgrade their their vehicle into a smarter vehicle, not only by sensors and systems, but also in the way of charging and energy supply. That's the one thing and of course, that's our first target two is to have a general improvement of the vehicles outside there. And that will bring the revenues for the end customer using those vehicles. On the other hand, if your industrial truck manufacturer, or for example, if you're using manufacturer trucks, we can basically swap your old lead acid battery and swap it into a new tray which has inductive charging with for example, lithium ion in there, which is a little bit better suited for let's say rapidly fast and quick and short charging circuits in terms of lifetime of the battery. And then make in retrofit, you're actually truck into a new very crazy state of the art inductive charging machine. So that's that's these are the two ways which we're trying to get into the market and where we think the product can have a huge benefit for the end customers. See,

19:41

here's here's the thinking it's like pretty cool. I can take old assets, battery asset, you know that that has to get plugged in, and I can retrofit it with your solution cool. And be able to create a charging station that sort of elevates And prolongs the value of that asset, because you just sort of updated it, I would imagine and correct me if I'm wrong. Now I'm able to collect real data on that asset as it moves around. And then I can be able to make tactical decisions on my manufacturing process, or where people are at, does it give me more data to look at to be able to be a better business?

20:26

Yes, Scott, good question is that we will do it, I think we do it. It sounds like it was not a predefined question. It was not actually,

20:35

it wasn't, it was just me.

20:38

So it's cool. It's got mister.

20:39

So

20:40

that's also the new technology without only transferring the magnetic field and therefore putting energy from one side into the battery. We also have a communication connection, basically. And we do communicate all the data from the battery system from the vehicle into the stationary site, which is plugged on the ground, and then into a cloud. So Meaning, if you have a smart management fleet management system, you can hook up to the cloud and basically get not only the information you have anyway, but getting detailed information about a battery, the life cycle, what's the status, and things like that. And one more thing, I think is very important, because we talked about the system does not be belong to one kind of technology in terms of battery, we charge 24 volt, 48 volt batteries, lead acid, lithium, lithium, the tinium doesn't matter what kind of battery and only have the same charging spot. Meaning even if you have different kind of vehicles running on your fleet or on a warehouse, everybody can use the same. And that's where the real game changer comes into the game. Just imagine a big guy like Amazon or whatever the sides, okay, I don't care what kind of vehicles are driving, I just want one investment for the charging. And everyone should need a similar charging spot on the other side. But that's let's say it's visionary. Maybe Amazon list is listening. Please call me we can make a good deal.

22:06

That's it.

22:09

All right, that's a shameless plug. But it's a good shameless plug. Because the technology's really cool. Okay. So what I see is one, this is an important if you're in whatever application or you're using these assets. And and and i think that it's important that you use these, you're going to have to come up with a, a strategy around that. And I think that this inductive solution is a cool future. You know, thinking into the strategy, it's important. It is a digital transformation journey, because you're going to be able to pull all that information, you're going to be able to make better decisions. I get it. Why do you have certain? What are the roadblocks? Why don't people just say, I get it? Let me push back on it.

23:01

Yeah, to be honest, em, as you ask, how long is that on the on the horizon, it's been there for many, many years in a different way. We call it next generation inductive charging, because everyone who has heard about it or use it or tried it out, they basically had a line charger, which is normally placed into the ground with a lot of infrastructure work. And yeah, I would say those system were available also since couple of years. The problem was, it's huge investment. And you cannot really drill into a leased warehouse where you have to know in 10 years, I have to return it to the owner. And I have to fix all the groundwork. So that was one of the topics where where we have limitations. So we come up, let's do it on a spot charger. Let's do that little 10 by 10 inch thing, if we can even put it just on the ground with some plastic mats, depending on the application. So you can easily move it away from one place to another if the warehouse design changes the layout. And the second thing is the second why why is the robot there, people need to understand it's not the old kind of inductive, the old kind of inductive charging was around 60% efficient, meaning if you have those those phone charges, which are like this size, they have a similar maybe 50% 60% efficient efficiency, which is okay for for five watt of charging of a phone. I don't care if I lose too much. But if you lose 1500 watts for 3000 watts, right. Huge, huge issue. So that was one of the biggest roadblocks and people need to understand there's something new in the market, which really works with 93% efficiency that's fully comparable to any other charging solution available on the market. See, and

24:36

I think that that's a great point. And because you're in the business and because this innovation just keeps on rolling forward, it only gets better. It's only just keeps on getting better and better and better because your focus your company and others are focused on delivering value delivering success. And that requires me to keep on innovating. And so you're already there. Throw away that dog on old tech uses New Tech.

25:11

Yeah, that's a cool thing. If you're a startup, which we been like five years now, and, you know, we can really concentrate on one thing, and we only riding that horse, and we have to ride it until it's dead, or we're going to make a unicorn out of it, you know, but let's, let's see, it looks like other companies are focusing on too many other things. If you have one really cool stuff, which we believe we have. And now as I said, in Europe, it's quite we're quite, let's say established with the category that we have most of the the systems in your running and we now entering us, that's also why we have to talk. We are at promo dx. So that's gonna be amazing. We really looking forward because that's gonna be a big game changer. I think also, yes. All right,

25:52

we're gonna have to wrap it up. This is what I've got out of this conversation listeners, outside of the fact that Julian and and the wonderful team at y Ferran or, anyway, right there, they're passionate about your success. It is a true innovative solution that's delivering value that you can deploy. Yes, there has to be a business case. And but they'll help you through that. And it it makes your assets more efficient. And it's, it's, I'm telling you right now, Julian, I'm sold. You had me at pi.

26:31

Okay, Scott, let me let me show you one. You can start charging a phone with it. But it's gonna be like very zip charts. It's gonna be you have to be careful. Don't keep it lower than maybe five seconds on the plate.

26:42

It goes way. Roast my thing.

26:48

Yeah.

26:50

Hey, are you active out there on LinkedIn?

26:53

Of course.

26:54

You will find me under my name was Julian dot Seume. And of course, we and also Wiferion w, I, f, r i o n. You will find us on LinkedIn. We're quite active there, hopefully. And as I said, we're going to entering us on promar Tx. We are one of the ovation award nominees in the finals of the coolest product in this year. So look out, I would really enjoy time with you explaining the idea and developing projects, if you like.

27:25

All right, right, efficient wireless power in this is an inductive solution.

27:31

And

27:33

it's pretty badass. I love it. Love it all. Very cool. Thank you very much, Julian. Now you're gonna say Scott, I got to get all that, you know, it's gonna be out there on industrial talk.com with his particular podcast, all the links and ability you need to reach out to him and this particular company find out more because it is important stuff. make you a success in the future. Alright, Julian, thank you very much.

27:57

Thank you, Scott. Stay charged and charge safe.

28:00

Bye. Bye. All right, listeners. That's a closing salutation. Stay tuned, we're gonna be right back. You're listening to the industrial talk Podcast Network.

28:19

Now, that was a great conversation. You got to admit that industry is so cool. And people within industry you heroes. You're just cool. Got a high cool factor. No doubt about that. All right. All the contact information of Julian swimming and wiper on, of course will be attached to his podcast at industrial talk.com. Don't miss out I guarantee that they want to talk. And I think that if you can see true bottom line value to your solutions into their solutions in your your business. Boom. We got to be about making our business succeed because we're about surviving, rebuild, and of course prospering in this new new world. And remember, write, be bold, be brave, dare greatly. Let's collaborate with people who are bold, brave, daring greatly. And I guarantee you're going to sit there and you're going to change the world. Because you're going to change the world through innovation, you're going to change the world because you're going to continue to educate industrial talk to Dotto, it's going to be out there. So there's no excuse, right? All right, we're gonna have another great interview right around the corner, as you always know. So be safe out there. And thank you very much for joining the industrial talk podcast.

The post Mr. Julian Seume with Wiferion Talks about Wireless Charging and Increasing Your E-Vehicles Availability appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Ron Gusek, President at Liberty Oilfield Services about “Leveraging Technology and Innovation to Reduce the Cost of Energy and Minimizing Environmental Impact”. Get the answers to your “Oil and Gas Innovation” questions along with Ron's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Ron and the wonderful team at Liberty Oilfield Services on the innovative solutions that reduce the cost of energy while minimizing the impact to the environment by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

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Personal LinkedIn: https://www.linkedin.com/in/ron-gusek-3b27232/

Company LinkedIn: https://www.linkedin.com/company/liberty-oilfield-services/

Company Website: https://www.libertyfrac.com/

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Industrial Academy: https://industrialtalk.com/industrial-academy/

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

oil, people, gas, ron, industrial, oilfield services, world, drill, industry, technology, liberty, north america, energy, produce, important, alberta, emissions, impact, innovation, big

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots,

00:21

and let's go. Alright, welcome

00:22

to the industrial talk podcast, the number one industrial related podcast in the universe. I'm not overselling that I don't think I am. Thank you very much for joining. We celebrate you industry heroes all around the world because you are bold, you are brave. You dare greatly you solve problems, you make people's lives better, and you're changing the world. I don't think there's anything else better to celebrate than you. Thank you very much for what you do. And joining the industrial talk podcast. All right. in the hot seat, we got a gentleman by the name of Ron Gusek, President of Liberty Oilfield Services, we'll be talking a little bit about fracking 101 pretty cool topic, as well as technology, the advancements of technology and how it just makes the world a better place. Gosh, you guys are great. All right,

01:17

let's get cracking.

01:20

Ron,

01:22

go out to a stat card, big time stat card, you'll say Wow, he's uh, he's got some skills, I've got some mad street credit, as well as he's a super nice guy. As is a lot of people within industry, super nice people. I don't know, it's, I'm living the dream, I'm living the dream. Before we get in the interview, let's just talk a little bit about business. We have a new, well, I can't say we're in the process. Industrial talk 2.0. And, and what we're doing there is we're just sort of redesigning, we have the podcast, we have videos, we have training, we have everything. And now we want to be able to begin pursuing and having greater educational opportunities for industrial professionals, greater and easier collaboration opportunities with industry professionals, like for example, if you want to get involved, let's just say you want to reach out to Ron here, you can you can see what he's doing, what his team's doing at Liberty, oilfield services, and so on and so forth, and be able to create these great opportunities to be able because I'll tell you right now, Ron, others are really into this whole education, collaboration, and innovation. I think that's, that's where we have to be. That's where we're going. And that's what's industrial talk to dot o is we want masterminds, we want to solve problems, more problems using and connecting with the individuals that make things happen, which is everybody, and then be able to put it together because I think me and I just got done talking with Intel, that the same thing exists, we we just don't have pre pandemic. Yeah, maybe we have the solutions during this pandemic, during this next normal during this new normal, whatever it might be. I think what we're looking at is a necessity and people's willingness to collaborate and solve problems. Because that's really where it is. And I think that more and more people are just doing that. And that's what this is all about. I'm just telling you right now. That's what this is all about. All right. That's industrial talk. 2.0 Be on the lookout for that. All right, another thing?

03:36

Not,

03:37

there's not I'm gonna hold off on that. Let's talk a little bit around. Ron gooseneck. All right, Liberty oilfield. He's been there for about seven years little over. He's got oil and gas pedigree like nobody's business, and just all around great guy, Canadian, just like my parents. So he is a nice guy. But we're talking about fracking 101. And I think that it's really interesting for us to have that realization that energy is very important, especially today. And companies like companies like liberty. They're doing everything they can to deliver the energy to deliver the products at the lowest possible price. And and do it in such a way that it minimizes the impact to communities in the society. They have a really beautiful purpose. And then you can tell man a they've got that desire to do it and do it right. Gosh, Liberty oilfield services.

04:38

Alright,

04:38

let's get on with the interview. Ron Gusek is in the hot seat. He spells his last name g USEK. Reach out but you know, it'll all be out on industrial talk.com everything that you need to know to be able to connect. Alright, enjoy the interview. Ron. Wow. Welcome to the industrial talk podcast absolute honor Howard. Are you doing today?

05:00

Very well. Thanks, Scott. Excited to be here with you. So thanks very much for having no idea

05:05

how excited I was looking forward to this interview. I, of course, I was looking on my, my calendar and I'm going all right Ron's right around the corner right there. And I, I might as well just sort of sit here. Just be excited about this conversation. All right, listeners, we're gonna be talking a little bit about what Liberty frac does, you can imagine in their name. Yep. They're in the oil and gas industry. And they definitely help a lot of companies do a lot of great things. And we're gonna go into that particular conversation. But before we do that, Ron, little 411, because your stat cards great out there, but little 411 on who you are.

05:40

All right. Ah, yeah, quick, quick history on me. I grew up in Canada, just outside of Edmonton, Alberta, and ended up going to engineering school I love taking apart cars and things like that. So mechanical engineering was, was in my, in my nature, my dad was a carpenter, pretty handy guy. And so I was hands on sort of person. And, and, and so engineering came pretty natural to me. I swore I'd never saw a store, I'd never work in the oil and gas industry. You know, I grew up in Alberta and a crazy time, and thought that was too volatile and industry for me. And so I started working in heating, ventilation and air conditioning figured everybody need that all their lives, that's a safe place to go to work, but our oil and gas in Alberta so it didn't take probably four years after I got out of school and I ended up in oil and gas have been in it ever since. So I'm I'm almost 25 years in the oil and gas industry now seeing a good chunk of the world as a result of it. But most of that based in Calgary, but packed up and moved down here to Denver in 2014. And been here with Liberty ever since.

06:42

That is amazing. That's it? I mean, it's it's hard. Yeah, you're in Alberta, it's hard to avoid that. Oil and Gas. It's, it's it's a big deal up there.

06:53

It is a big deal. 30% of the GDP or something like that.

06:58

Yeah, it's a big deal. Yeah, it's hard to avoid, and it's but but being in the business for 25 years, you've seen a lot of a lot of changes a lot of technology, a lot of advancements, and and from my perspective, all pretty benefit, you're not sitting out there trying to say, I'm going to make it as as inefficient as I possibly know you guys are always pursuing that technology, the efficiencies and being able to achieve that as much as you possibly can. Now, for the listeners out there, and for me, too, because I'm not the sharpest tool in the shed give us a little tracking 101. And what Liberty frac does just just give us a little basis, and then we'll just sort of springboard from there.

07:38

Alright, sounds good, a little basics on exactly what we do. So, you know, today, when we drill a well, it's something called a horizontal well, so we're going to drill down maybe 7000 8000 10,000 feet into the ground vertically. And then we're going to turn that well horizontally, and we're going to drill out a mile or two or three inside the rock that we are interested in. And then the problem is the rock that we're drilling into the natural pore spaces in the holes for the molecules to flow through are so small that oil and gas wouldn't naturally flow out to the hole to the well that we just put in. And so it needs a little help. And so we do something called hydraulic fracturing, which is creating cracks in that rock radiating outwards from that wellbore that we drill. And that provides a better pathway for oil and gas to get to the surface, I kind of liken it to creating a city. So you know, if everybody wants to get downtown, you know, we have major freeways on which all the cars can get from their little neighborhoods, then you get out onto a big freeway and then ultimately end up in the place you need to get to fracking is just like that we put, you know, we put a big wellbore down there, which is the major freeway, and then we create all these arteries into it, which are the hydraulic fractures. And that gives those little molecules a path to get to serve where we can use them.

08:58

So the question I have somebody had to come up with this thing, this fracking solution, how long has it really been around?

09:07

It's been around a long time. Well, more than 50 years, we started fracking in North America back in the 1940s or 1950s. It looked a lot different back then, of course, but but fundamentally the exact same idea that we do today, we just do it at a different scale.

09:24

See, I never knew that. The way I sort of look at it, it's like, hey, this came out it's relatively new and they're doing this and and but but it's it's a it's a technology that's been

09:37

Jeez.

09:39

Yeah, that's a long time. It

09:41

It's Yeah, you know, it's evolved for sure we we do it at a different scale. Today, we do a lot more of it. The reservoirs we work in require more stimulation, more fracking to to produce oil or gas but, but still exactly the same principle that we started decades and decades ago.

10:00

So in this particular case, the benefits of fracking are obvious you can get greater yield from a specific location. And, you know, it's I guess, and correct me, Ron, if it's like low hanging fruit, I can pick it, but maybe there's some fruit that's a little higher up, and that tree can yield more from that that analogy, which is, I admit very weak, however, it is for me and the listeners anyway. From from a yield perspective, what what, what can we see from an existing location greater yield? What are we talking about?

10:41

Well, I would guess that most of the wells we drilled today, if you didn't frack them, they wouldn't produce a drop of oil or gas, you would get almost nothing out of them. And so, hydraulic fracturing means the difference between a well that does nothing and and a well, that will produce hundreds of 1000s of barrels of oil, or or millions and millions of cubic feet of gas over its lifetime. That wasn't true. Historically, it used to be you could drill a well, and it would flow on its own, and it would flow that way for years and years and years. But today, the reservoirs we work in, that's not the case, they they require stimulation to produce at any economic level.

11:17

Amazing. And, and you get to a point, and once again, I would imagine, a driver is a cost per barrel, and the solution needs to sort of be within that economic benefit. If it's outside of it, then it makes no sense. But if it's within that, so you're constantly driving, to the point of trying to make it more efficient, better cost effective.

11:41

Yeah, I mean, of course, oil, oil and gas are commodities. And so they are driven by a supply demand curve, to to at least some extent, and so you know, there's a, there's a price out there that we can get for a barrel of oil. And ultimately, you know, if a company is going to be a success, they have to find a way to produce a barrel of oil, for less money than they are able to sell it for same is true of any business, and ours looks no different than that. Now, of course, you know, the great thing about having low oil and gas prices is that is that everybody benefits from that, you know, we all, we all consume hydrocarbons in some way, shape, or form that might be directly in the form of your furnace, or hot water tank or something like that, that might be a little less directly in the form of gasoline in your car. But we all consume those less expensively, we can ultimately find a way to produce a barrel of oil or a molecule of gas, less expensive energy is for humanity. And so, you know, we have to continue to be innovative and find ways to lower the cost of energy. And we also have to find ways to lower the impact of producing that. And

12:45

when you say impact, what do you mean by that?

12:48

Well, I think there's a lot of ways you could think about that certainly the the most talked about one is is the thoughts around impact co2 emissions in the climate. So that's a, that's a very, very big picture one. But you could also drill down to a much, much smaller level than that, you know, here in Colorado, the majority of the, or the core of the field that we work in is right up and down the front range of the Rockies here, which also happens to be where the vast majority of people are moving into Colorado. And so we find ourselves in a situation where we are going to be working in very, very close proximity to a place where somebody is living close to a backyard close to a park or a playground or a school or something like that. And so as you know, when we put that pad in place, and ultimately go out there to work through the exercise of drilling and completing those wells before they they produce, there's some impact to those folks. There's there's noise and some dust and some truck traffic. And and we recognize that as a as an inconvenience to the people who are nearby there. And so it's incumbent upon us, as industry to find ways to minimize that impact for the time that we are there. So we don't want to keep them up at night with loud engines, we don't want trucks coming and going at all hours of the night to the extent we can avoid that. We want to find ways to minimize the dust in the air so that they don't, they don't have their enjoyment of the outdoors taken away from them. So we continue to focus on solutions to try to get that local impact small as possible.

14:15

See, that's interesting. Because, you know, of course, your business wants to do that. Of course, you you want to minimize your impact, because the value of what you're doing is important because beyond the the natural gas component and beyond the the obvious one gasoline, petrochemicals I mean, it's a it's an everything. I mean look, it's everywhere, right? And without it I mean you're just like my speakers. I guarantee you right? But it's we forget the the the massive impact, but then you've got this desire within let's say Liberty frac to To really minimize the local impact to the community and people, because that's important, too. And I'll set you live in you live in beautiful country. Do you do it, but but there's the resource, and you're going to be challenged to do it in a way that is that makes sense. And you guys accomplish that. That's how I look at it.

15:22

Yeah, I think you're absolutely right. You know, having worked in this industry, now I've grown to truly appreciate what what energy has done for humanity and what it will continue to do for, for the future. And so I think what we do is incredibly important, you, you made a lot of great points there. Oil and gas is everywhere around us, there are the obvious things like transportation, fuel, and whatnot, but plastic medicine, and the list go fertilizer for agriculture, the list goes on, and on and on. There are lots of great videos out there that show what life would look like without oil and gas. And it is a shadow of the, you know, the world that we enjoy today. So, you know, we we view what we do is incredibly important. And while a lot of people maybe don't recognize exactly how critical oil and gas is to their world, we know that but we take very seriously our responsibility to produce what we view as an as maybe the most needed industry in the world, to do so as responsibly as we possibly can. And yes, to your point, that means continued investment in technology and innovation to find new and better ways to do things.

16:28

So speaking of that, you touched upon it, it is a it's a bullet point on my some on my my sheet right here, Rod, is, let's talk about technology. You're constantly investing, you're constantly applying, you're constantly looking at the technology that can produce the results that you need to produce, minimize whatever it needs to be minimized, make it more efficient, and so that the cost points are constantly being what recent technologies. Can you sort of point to? That says, Yeah, this is this is this is cool.

17:05

Yeah, sure, I'll I'll point to a couple, there's the list is long. And we've got all kinds of ways with that. But let me go back to that, that whole idea of reducing impact in in a local area, you know, we take, we take a lot of equipment out of to a location to frack a well, if you if you ever have a chance to go visit a location, it is something to see, we will, we will drive out there, you know, your average car is maybe 200 250 300 horsepower in the engine, we will take 50,000 horsepower out to location. So you can appreciate that a lot of engines out there running at the same time. And they make a lot of noise. And so we work 24 hours a day, 365 days a year to produce energy and, and so you know, if we're out there making a lot of noise, and somebody's trying to sleep through the night door, that's not a good combination. And of course, that frustrates them. And so we worked hard to find a way to quiet down that equipment to make sure that even if we were running at two o'clock in the morning, if you were 500 feet away from where all of that equipment is running, you would not be able to hear it. And so a few years ago, we rolled out something called the quiet fleet. And it takes the hit for our equipment down at 500 feet to less than 65 decibels which is which is you know, just in common terms, quiet conversation. So if you're 500 feet from our frack location where all of those big compson engines are running, you can listen to the birds chirping now. And that was important for us, particularly here in Colorado, in the northeast, for example, they do a lot of work around residential areas there. And even in even in Texas, we find we're doing work closer to cities there as well. That's, that's one example. Another good example just might be evolution from an emissions standpoint. You know, we of course those are those are big diesel engines and and if you've driven around behind a diesel truck, you know that they they emit black smoke, sometimes particulates. And so we've continued to invest in the in the best engine technology to make sure that our emissions profile will follow. And so, you know, when we first started the company 10 years ago, that was those engines meta, a tier two emission specification, we now have moved to the latest and greatest which is year four, that's like a factor of an reduction in in those particulate emissions versus what they used to look like not that long ago. So the the emissions are getting cleaner. Our next step that we're working on right now is actually an electric, frankly, be driven by electric motors instead of by diesel motors. We'll have that out for tests this year, but ultimately commercialized I think next year, that'll be a dramatic step forward and what one of those locations sounds like, looks like and operates like so. Yeah, lots of lots of big investments. And I mean, these are these are not inexpensive things measured in millions and millions of dollars to deploy technology.

19:46

I'm I'm done to buy the quiet equipment that I know I've seen it I if I come to Colorado, I expect a trip to one of your locations but Sirius Sirius equipment. And I'm I'm amazed that you're able to achieve it's amazing the the innovation that can be applied that that equipment is that quiet. I mean, it just amazes me, I don't know how you do it.

20:15

I appreciate the creativity of our engineering team when they dream things up like that, you know, it took us a couple of years but but I kudos to our team for having the initiative to do that, for having the vision to think that that can be accomplished and ultimately getting there. And but I think that just speaks to the level of innovation that exists inside our industry, I never cease to be amazed by

20:37

itself funny when I have conversations with individuals within the oil and gas industry, the market.

20:43

It's

20:45

it's like, it's innovation on steroids. You have to constantly think of innovative ways of doing your work. And and it and yeah, you may be you guys put your money where your mouth is you make that investment you do it. It's one thing to chirp about it. It's another thing to make it happen. Kudos, I just think it's in that in that in that admissions. So that electric, the electric option. I mean, I've been having a lot of conversations about just electric everything, right? There's a lot of lot of horsepower. And and solutions there. I mean, it, it could be that that's amazing.

21:32

Maybe a big step forward, you know, not a small undertaking. Of course, if you looked at if you looked at the equivalent of that, just thinking about people, I guess one frack leads probably the equivalent power draw of a town of, I don't know, 15 or 20,000 people. So it's, it's a major undertaking to get that electrified, we probably don't take that power off the grid, at least not to start with maybe that's a long term goal, we probably have to generate that power nearby ourselves. But but it will still be a meaningful step forward from where we are today. I

22:02

just you just sort of glossed over that. That little statistic of the power requirement of a 20,000. You know, population community. I grew up in that town in California, and you just sort of roll about that and go, are you kidding me? That is stunning. That is that? How many Meg's would that be? I don't even know

22:29

about about something between 15 and 18 megawatts.

22:32

So you're looking at a GE type of deal. You're looking

22:35

at a on one side? Yeah, you could use a gas turbine, that's certainly a solution that you'll find out there for generating that kind of power, we're gonna take a little bit different approach that maybe the equivalent of a hybrid electric vehicle where you have natural gas engines, but we're going to use Recep engine, so kind of like a car engine, but run on natural gas, together with a battery pack. And and that will allow us to, to, to deliver a bit of a hybrid electricity approach and run the engines as little as possible. So we're aiming for as low in emissions footprint as possible with that solution.

23:12

I'm telling you, man, that's dead sexy.

23:14

I don't even know where to go. You smile everyday getting up to do this stuff.

23:19

Yeah, I see. I'm sitting

23:20

there. I'm just geeking out on everything. They're just saying, because my mind's going a gazillion miles per hour. But I love that. And you know what's interesting? Speaking for you, you're talking natural gas out of that. That last solution? Well, I mean, you guys, you guys know a little bit about natural gas. Right?

23:41

A little bit. Yeah.

23:44

Good, fit, good fit. Now, let's, let's sort of put on our future hat. Where do you see it going? I mean, there's a lot of a lot of activity going out there a lot of uncertainly. I mean, come on. I mean, I haven't. I think I went to the gas station. What, once in six months or something ridiculous. And so a lot of people are in that, that sort of, so that that consumption, where do you see it going? So future?

24:14

You're absolutely right. Last year, I can't remember what demand came off by at the low point, but it was pretty significant. Pretty meaningful dip in in demand for our products. It's come back. Not all the way of course. But it might be off three or 4%. Now from where it was before. But, you know, going into going into the whole downturn as a result of the pandemic, the world was consuming, Ah, look just a little north of 100 million barrels of oil a day. We're still up in the 90 million plus barrels of oil a day. And I'd be very surprised if we didn't get back up over 100 million barrels a day in the foreseeable future and and the story is not much different for gas you know, if you if we live a fantastic life here in North America, I mean, you look around and we are absolutely spoiled. In terms of the world that we enjoy, there are still a billion people in the world that lack basically any access to electricity. There's another billion people in the world who have intermittent access to electricity. The demand for energy is still growing dramatically. And while we are working our way through a transition to add different forms of electricity generation to our world, we are still some ways from being in a place where I think that displaces oil and gas, particularly for transportation, fuel and whatnot. I haven't seen the statistics for 2020 yet, but 2019 was a record year for total energy delivered by oil and gas in North America. And so and I'd be surprised if 2020 wasn't another record year in terms of percentage of total energy provided by oil and gas. It's, it's a massive number. And so it continues to grow for a while yet simply because we don't have an easy replacement for it. You know, battery technology has come a long ways. But it is still a long, long ways from being able to provide grid scale power to us for a meaningful period of time. And we're not in a place where batteries put a fixed issue that happened a couple of weeks, but we're not there yet. And so I see it continue to grow for some period of time, I'm kind of in the camp that we don't see Peak Oil and Gas demand out, you know, for another two decades, probably a decade and a half, for sure, well into the 2030s, maybe into the 2040s. And so for at least as long as I'm going to be working, we're going to be working hard to produce oil and gas as cost effectively and with as little impact. Awesome.

26:33

So yeah, that's that's passion, baby. That is what I do, man. So here's, here's the funny thing, one of the things that just sort of stuck, and we once again, and you brought it up, we take it for granted, we live here and in where we live, we have access to pretty much anything, we take it for granted, and will complain about something and, and and yet, there are billions of people who do not have that type of luxury. And we forget, we forget that there are large portions of the world's population that don't have access to it.

27:11

Yeah, that's it, you know, so we have that global focus, but But even here in North America, you know, you can look at a map of folks who still have to dedicate 10 plus percent of their household income to paying their energy bill. And so I think it's incumbent upon us to still continue to work here in North America to find ways to lower the cost of energy delivered into somebody's house. And so that's important to me out on the coasts, it's, it's the worst, you'll see significant portions of the population on the eastern West Coast, challenged by paying their energy bills, just given the cost of living in those areas. It's a little less prevalent through the middle of the country, but it is a it is a big issue for people to afford energy, even here in North America, despite how well off we are. That is an interesting segment and we're talking you know, I don't like it when I when summer hits Louisiana.

28:06

My my, you cannot live in Louisiana without an AC, you just can't just me, you can't. And if you think you can, well, your line, and and my, my, my bill is substantial. And, but when it goes down, when there's adjustment, whatever it might be, that's real value to the bottom line, that's real value to individuals and their and what they did, so that's important. You know, you're you're clicking on all cylinders wrong, just FYI.

28:36

Well, I, you know, we when when you when you work in an industry that just plays that bigger role in our worlds, you, the people here are passionate about it. And you know, I think having having worked in it as long as I do, and, you know, I I've come to gain an appreciation for exactly what oil and gas has done for us. And, and, you know, while we're, while we're not always the, you know, the most favorite thing to talk about. It's important and so, you know, for as long as I'm here in this industry, I'm going to do all I can to make sure we're doing the best we possibly can to to do what you do every day.

29:13

Awesome. All right, we're gonna have to wrap it up. Are you out there on LinkedIn?

29:19

I certainly am. Are you active? I'm, I'm pretty active. Yeah, I you know, I there's lots of great things to share out there. And social media is a wonderful avenue to get to people. So I do what I can to share what I think are valuable contributions to that

29:32

community. A unique guy, he's just a unique guy.

29:37

I've tried to tell my girls I'm an influencer, but they have a different definition of influencers.

29:46

Yeah, you influence me. We could just say, Hey, tell your girls I've been fluid Scott. about right. Yeah, no, you're not. Those influencers are influencers. They're they're amazing. All right. So we're gonna have everything just FYI you listeners out there. I love this conversation. I will keep on going. But we're gonna have everything out on industrial talk.com. And you need to get a hold of this gent and great topic. candidate. I truly enjoyed it. A lot of good stuff out there

30:25

as well, Scott, really a chance to get on here with

30:27

you. Yeah, you're dropping value bombs. It's so cool. All right, innovation is on the gas, oil and gas innovation, what they're doing the investments. They understand it. We need energy. Ron's right in the thick of it. All right, listeners, Ron Gusek, who is on it. Thank you, Ron, you all of a sudden need to be staying tuned, because we're gonna wrap it up on the other side. So thank you very much for joining the industrial talk podcast. We will be right back.

30:57

You're listening to the industrial talk Podcast Network.

31:06

All right. That's Ron, told Jim, great guy. Great purpose, great focus. All those people at Liberty Oilfield Services definitely served a purpose. And trying to deliver that energy as low as possible, as efficient as possible. leveraging technology and everything in between. Yep, that's team liberty. oilfield services reach out to

31:29

all our

31:31

industrial talk.com. All right, one last thing. Remember, industrial talk 2.0. We're creating a plan that is all about the collaboration. Continue to do this. It's going to require heavy lifting on our side, but we're going to be able to do we're excited about it. And it's all about education and collaboration and innovation. We need to spread that good word. So anyway, thank you very much. All right. Be bold, be brave, daring greatly. But my challenge to you is hanging out with people who are bold, brave and daring greatly. You're gonna change the world, just like Ron and team. Liberty oilfield. Thank you very much. We're gonna have another great interview right around the corner. So stay tuned.

The post Mr. Ron Gusek with Liberty Oilfield Services Talks about Applying Innovation to Reduce the Cost of Energy appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Dan Anderson, Manager at Life Cycle Engineering about “Real Strategies and Solutions for an Effective on-line training program”. Get the answers to your “Virtual Training” questions along with Dan's unique insight on the “How” on this Industrial Talk interview!

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Company Website: https://www.lce.com/

Company Twitter: https://twitter.com/LCE_Today

Company Facebook: https://www.facebook.com/LifeCycleEngineering

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

people, virtual, pandemic, lce, scott, class, folks, training, dan, classroom, learning, zoom, changing, deliver, engaged, facilitator, business, lifecycle, voucher, work

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get all right welcome you industry heroes. Thank you very much for joining the industrial talk podcast. This platform right here the one that I'm pointing to right there, you can see it is dedicated to you, you professional, you are bold, you are brave, you dare greatly. And man Do you innovate? You're changing the lives and you're changing the world as we speak. Why not? Why not? celebrate you?

00:43

Alright?

00:44

You know, we always have great interviews, right? We do. We just have great interviews it I take it for granted, you shouldn't take it for granted because it's an exceptionally great time to interview great people. In the hot seat, Dan Anderson, that's a n d e r s o n. And he is with a company called Life Cycle engineering. You go out to his stag party and you're gonna say, Yeah, he's smarter than everybody else, especially me. Anyway,

01:13

he's got to kind my friend,

01:17

Dan Anderson, right there, baby. Hey, Dan, before I got a quote, I got a quote that I want to share. Yeah, you got to do that. And then we're gonna go into that nice little 411 on who you are. Alright, listeners,

01:30

right here. I always have code. And of course, I'm using my computer computer. Anyway, this is from Winston Churchill. And I'm a big fan of Winston Churchill. Don't get me wrong. I am.

01:43

Now I I

01:44

sit there. And some quotes are fine. Some or some. You see it come across LinkedIn. And you go, Oh, that's pretty cool. But some are maybe a little. This one's good. And you guys, you got to take note of this a positive thinking, well, a positive thinker, sees the invisible, feels the intangible and achieves the impossible. Industry right there. That's what you guys do you see the invisible you feel the feel the intangible, and you achieve the impossible because you guys are bold, brave and daring greatly. I love it. Dan, how you doing?

02:18

I'm doing great. Scott, How about yourself? Well, thank

02:21

you very much appreciate it. It is sort of an unusual time.

02:25

It is an unusual time still continues to be an unusual time of year, almost a year since it started being unusual.

02:33

I'm telling you, I it's it's funny. So many people come to me and say, Scott, what do you think is gonna happen?

02:39

I have

02:40

zero clue. I don't I don't see anything changing. Oh, I know, I know, I'm changing. I'm the one that just sort of sits in the salt mine right here and just does these podcasts and have no interest in going. I cook way too much. And we do all of these great things. Because I think we just industry. I'm telling you, man, industry is going to be changing in Portland in a positive way. All right. For the listeners out there, Dan, give us a little 411 on who you are.

03:08

So I'm Danny Anderson. I'm the manager of the life cycle Institute at life cycle engineering, which is the educational arm of our business. I've got a history in maintenance software and reliability. So, you know, worked in plants for a bit and also as a consultant for a while. So that's a little bit about me. I've been with LC for 14 years also serve on the SMRP board of directors. Yeah.

03:37

All right. As you can imagine, he's got some major reliability st credit out there. Once again, I'm looking at the stat card you want. You know what? We have 444 mutual connections.

03:58

That's amazing. I just, yeah, we run in the same circles. That is a and by the way, these circles are fantastic. I mean, these reliability professionals and what you're working in are absolutely. They they all have, they're passionate about reliability, they're passionate about helping you and they got big hearts. They all do.

04:18

Oh, yeah. learn something new every day, Scott in this business for sure.

04:21

How does that happen? I mean, how does I mean you're right in the thick of things, and you're, you're always engaged. You're always chirping with other people who are in reliability, and and it never stops you. It's

04:34

never stops.

04:35

Yeah, yeah. It's a wonderful thing. I mean, I've you know, as I hear very often it lifecycle engineering, a lot of the folks that we have working for us are in their second careers, they just are passionate about it, right. They're passionate about best practices and helping others really,

04:53

they're they're special people to have at a party, that's for sure to talk your ear off about a lot why it's important and, and it is don't get me wrong, it is. Okay. So listeners, this is what what makes this particular conversation very unique. And now we know about the pandemic, and I'm looking off, if you if you're looking at the video, you can see I'm looking at my other screen because that's where the document resides. So don't be distracted by my head turning this way. Now, what that means is that we're going to be talking, okay, the pandemic hits, we still have to be able to educate, we still have to be able to communicate, and educate people who are in need of this information. We all of a sudden had to say, Hey, we're in person, we go to this place, and we do these things, we have flip charts, and we do the typical learning. Now all of a sudden, we have to become virtual. And that's where dance steps in Dallas, let's start talking a little bit about the effective adult learning in a virtual world. I've got I've got this whole thing highlighted. What does that mean?

06:01

Well, it's just being able to effectively deliver education via an online platform. So you know, there's a number of online platforms out there, you've got WebEx, you've got Microsoft Teams, you've got zoom, you know, our preferences, zoom, because it does have the tools in there. But if you think about it almost a year ago, Scott, I mean, March 16 2020, you know, the LLC offices were closed down due to COVID. And, you know, we had to carry on with the business and providing effective adult learning to our clients. So, you know, we had folks that had signed up for classes. And we we, we host a little bit over 1000, folks a year through our open enrollment classes, through our on site classes, things like that. So we had to change our business quickly, and had to think of, you know, how are we going to deliver the same value to our clients that they were receiving from the classroom training, but do it through an online vehicle, and may seem very simple to some, you know, what do you do just deliver the slides via the internet? And no, it's a lot different, you have to go through and reconstruct the course, you have to really put a lot of rigor into making sure that you know, the participant on the other end, and now they're not in a classroom, they're not in their, you know, interacting with their peers. They're, you know, actually sitting at a computer at their house, how do you make it interesting and relevant to them?

07:27

Yeah, how did LC come to this? I mean, the reality is that LC pivoted real quick, and I hate using the word pivot. Sorry about that. Anybody loves me, but do you understand what I'm saying? It, it is core to your business, you do great training, you and you touch a lot of people in a positive and companies in a positive way. Now, you've got to go virtual. What were that, like that conversation you're having at in your organization? What was it like it was just saying, Hey, we got to do it. And it's my understanding, you guys did it relatively

08:00

quick. We did within a couple of weeks. I mean, we didn't convert all of our classes, but the ones that were on the high priority scale, you know, ones that we had classes coming up within the next two weeks, next month or so, you know, those took priority. And so, you know, we quickly went through and, you know, got our facilitators on board, got our instructional designers on board. Thank God, for my training coordinators, you know, they became quickly changed their job roles from, you know, somebody who would, you know, deliver materials and making sure the class goes off without a hitch, you know, those sorts of responsibilities to actually producing the workshops. So, you know, it was a lot of different, you know, because everybody was scared, everybody was afraid that, Oh, my gosh, with all this going on, are we going to lose our jobs, you know, how's it going to work out. And so you really just had to make the folks feel good, but have them understand that there was going to be a shift in priorities and job responsibilities. So, you know, the training coordinators are an easy one, because that we turn them into producers, where they were actually hosting a class. So they would join the subject matter expert on a class and make sure that, you know, everything went off without a hitch, there are no technical difficulties, everybody tested zoom in advance. And so when the SME got on the line, or the facilitator was there to teach the class, they could focus on just that teaching the class versus having to deal with volume issue or something like that. There's a

09:29

ton of questions that I have, and one would be, this is fantastic. But really, prior to the pandemic, LC he was on site or, or in, in classroom, that was your model, that's what you did. And then all of a sudden, we need to figure out some sort of a virtual way to make it engaging and, and achieve the same objective of, you know, adult learning. I'm consuming the content on it, and I'm not. I mean, did you guys just sort of sit around To say, something out on the internet that sort of gives us a guidance or did you just sort of say, Hey, we're gonna have to be different, we're gonna have to make it more

10:09

interactive, whatever

10:10

it might be, what was that, like?

10:13

What was going through I mean, my company generally uses WebEx, you know, that's a standard online platform. With this, though, we found the additional capabilities through zoom, were critical, because like you had mentioned, Scott, you know, in a traditional face to face classroom setting, you have folks breakout and flip charts learn from each other, you know, we needed the capabilities to have breakout rooms, and, you know, have a have a whiteboard within those great breakout rooms. So everybody could brainstorm through certain concepts and objectives with the course. You know, and then also, you know, we had self paced online learning modules already built. So, you know, we integrated those into the classroom experience, we integrated more videos to where, you know, there might be a storytelling by the by the facilitator, you know, we would possibly go through and have a video in there, so it resonate a little bit more, having online polls are great, you know, if you're taking if you're having folks brainstorm through a class, you know, having that capability, through zoom really helped us, you know, to share content, handouts, and all that stuff. So, you know, some of the things you take for granted, you know, on a typical conference call, where we're just talking to each other, you know, but to have those capabilities that, you know, really focused on the activity based learning of the participant. You know, that was critical for us, you know, and that was one of the first steps was just picking out, you know, what, what online platform we wanted to use. Yeah, it

11:44

was funny. Pre pandemic I've used, I've used zoom, I don't use all the capabilities of zoom, but it has a lot of horsepower, and pre pandemic, I remember having conversations like, Hey, I know it's zoom, you don't know too much about zoom, click the bottom, you know, there would be instructional things that we'd have to do. From my perspective, it's been a great boon. I never have any problems with anybody getting on zoom. Now. My life's easier as a result of the pandemic. Just a joke. Good joke. Now, I'm looking at the dog. And one of the things that stands out in and there are two things one, and this is for your listeners, right? If you think you're going to just sort of convert a classroom into a virtual type of environment. I think that that is a sort of a naive view of how to create a virtual classroom and virtual learning.

12:47

That's correct. That's one,

12:48

it's just you can't do it. And therefore you need somebody like, Dan and company to figure out, well, here's, here's real, here's virtual, what do I need to do? One of the things that stands out as a result of that, I see that you have 40 to 60 hours of professional instructional designers going into each one of these just for one hour of class. Yeah.

13:12

hours.

13:13

Mm hmm. Yeah, yeah. You know, depending on the fidelity, right, you know, so are the advanced pneus of the of the learning, right? So if you're just sitting there Central, simply lecturing, that doesn't seem like much. And one of the reasons why, you know, folks come to a professional consulting organization is for learning that produces results, right. And the end of the day, that's what we all want at a training is something that's going to give us something we could put in our tool belt, and it's going to cause us to do something differently, you know, that we were doing before. And so, you know, the instructional design, that's an interesting fact, there, Scott, because a lot of people don't know that outside of that. They think simply, well, how can we can't just convert the class that we used to deliver to virtual? Well, we put a lot of work into it, Scott, you know, we abbreviated, we took out a lot of we focused on the learning objectives, we chunked it out, took out some of the content, replaced it with, you know, some more things that would resonate better to the online platform, and, you know, really focused on, you know, what would this class look like? And how are we going to maintain the attention of our students that are going through this curriculum? You know, there's a lot of things that will distract you when you're sitting at your house, you know,

14:30

you can watch right over there that went that ham sandwich.

14:33

Yeah, that ham sandwich, you know, the laundry pile, but the garbage, all that stuff that goes on in your house has to be engaged and that's the most important part was starting with the end in mind and being engaged. So

14:47

okay, so that to me is like, that's a loaded question. Right. One of the things that I think is at the heart is that facilitator I might feel more comfortable with me going totally anonymous and and being on site. Be able to do that. But we're talking, we're talking a virtual facilitator, we're talking somebody that has to feel comfortable being in it. Talk to us a little bit about that as a success option.

15:14

Yeah, no, no, I mean, you'll, you'll never hear me call the folks that deliver our classes, instructors, they're always facilitators. And there's a reason behind that, because they're facilitating learning in the classroom. They're hoping folks to learn from each other. And so, you know, you got a dynamic person, you know, sometimes you have people that are subject matter experts, they know a lot, a lot, Scott, and can sit there and tell you stories all day long. But are they good in front of the classroom? Do they get people to interact with each other, learn from each other? And are they dynamic? You know, do they integrate energizers into their delivery? Do they just sit up there and tell stories? Or do they get everybody involved? And so, you know, that's definitely a critical aspect, especially when it comes to the virtual deliveries, because, you know, again, you're trying to energize folks and keep them engaged and always have them, you know, really on topic and, and contributing to the class and see, you know, you you receive non verbal communication in a, in a real setting, right? If I'm standing up, and I'm looking at a class, and I'm delivering whatever,

16:25

you know, content, I can see people who are engaged and people who are not, and it gives me the cue to go over to the people and say, Hey, what about what do you think about this and try to bring it back in and getting engaged in a virtual world that's even compounded even more, in a greater sense. And so that facilitator must have just tremendous capabilities to be able to make sure that everybody is engaged, because to your point, learning that produces results, requires that you keep the individuals engaged, right?

16:57

Oh, yeah, yeah. And that's one of the things too, is really critical about the zoom. You know, training sessions have people keep their cameras on, you know, there's, there's easy ways to go on mute and disappear, if you don't have your camera on. So we do highly encourage it. People have their cameras on, I never did that.

17:13

Never. I've never Yeah, it happens all the time. And that is a real good point. Because you do need to see that. You need to have those, those nonverbal communications happening, if you're truly interested in delivering a solid product. Now, we talked about the zoom. But let's talk a little bit about that this whole pandemic. What type of roadblocks Are you seeing out there from this desire to bring in this virtual

17:46

learning? Well, you know, first and foremost, even when, you know, we first started deploying it, Scott, a lot of people were just waiting for it to be over there. They were like, I want to get back to classroom I don't I don't want to do the virtual training. So it's getting over that negative connotation. I think a lot of times, too, that people feel that it's not as effective because maybe they have sat in on a an online training session, and we're bored to death. And, you know, just for like, oh, gosh, this is horrible. I don't ever want to do training,

18:18

I have to interrupt. It is it is it's biblical proportion, that scenario, sitting through a virtual training environment, and being bored out of my mind. It is biblical, it happens all the time. Kudos to LC continue. I'm sorry, I had it I had to jump in, because that is a big deal.

18:39

No, it is. And it's one of the things that a lot of people leave and still have a hard time getting over. So, you know, I'd highly encourage you to, you know, if you ever get the chance to sit in on one of our classes got you know, you'll find it really engaging, and you'll see the difference. And so a lot of times too, I've been having to work with folks just through their, hey, we're gonna wait until things get back to normal. Well, we don't know, the normal, you know, when is it going to get back to normal, I don't think it'll ever change, we're always going to have this virtual type environment. I mean, we're, we plan on going back to face to face training, when it's a suitable time, a safe time for us to do it. But we're also going to this has opened up a whole new product line for Scott, you know, to reach people on, you know, maybe the other side of the world that can't travel to the US for for this stuff. So it's a I think it was very difficult getting over that getting over that negative connotation initially.

19:36

Yeah, you know, it's interesting, and I think still people are, you know, like, again, kudos to LTE to be able to recognize the necessity to truly adjust the way you deliver. You know, training that's huge from a virtual perspective. Now you have a bonafide model of being able to do that and do it effectively and keeping people engaged. Powerful. I, I find that people, unlike LTE, sometimes companies want to do it. Yeah, and do shortcuts. I can't, I can't look at a crystal ball and think that, you know, things will go ever back to whatever pre pandemic normal, maybe, maybe 10 years, I don't know, when you when you're always receiving news that we're gonna, we're gonna stop people from travel anyway, I think that personally, if you can crack this nut, I think you forever change the DNA of me and how I learned because I I want to learn, but I don't want to be bored. But if you can satisfy that learning and make it entertaining, and I'm consuming it, I'm forever changed. I think you guys are onto something pretty big.

20:52

Thank you, Scott. Thank you. Yeah, we're definitely in the business of learning that produces results, right? You know, because there's a lot of companies out there that just are, you know, if you want to check in the box, and I can sense it from a mile away, and somebody comes in and starts talking about price and this and that they're just looking to my boss said, I need to get this training, and they don't understand you know, why they're doing it, or what they want to do differently, you know, because of it, then, you know, we're not in that business, we're not in that business of just a check in the box, we want to make an impact on people's lives. So

21:27

if I'm interested, you're asked about on LinkedIn, because we've got 144, same connections. So yeah. But what what type? How can you I mean, I'm looking at this, you got a $400 voucher lifecycle, institution classes through March 30. It's a credit, it's a voucher. How does you know, tell us a little bit about that.

21:50

So just go, you go to the LC website, www.lc, lifecycle engineering.com. And there's a stimulus promotion that we're running through the end of March, march 31, is when we're going to be wrapping up the promotion, it's good for all of our virtual instructor led, and self paced elearning products. So if you want to sample it, and you're interested, you know, we're extending this voucher. Now, it's a COVID, stimulus voucher of sorts, to make sure that, folks, if you're looking for education, effective adult learning, and if you aren't comfortable with going back to the classroom, just yet, then, you know, we certainly are excited about the chance to provide that to you. And it's something that we're extended to our clients out there, along with them some scholarships, so folks that have been laid off as well, too, from their jobs. were willing to entertain that as well. So you know, just trying to help folks during this this period of time.

22:53

So let's say I'm interested in and I'm a company, and I can use your product, it's it's, it's important. I need this training, I mean, company, Acme, whoever I am. wants to take advantage of that's great. What if I have in house training, and I just want to talk to you about how I can make my training, more effective, and still do your stuff. But I have my own, you know, product, whatever it might be? Are you willing to entertain conversations like that?

23:23

Yes, of course, you know, we have an instructional design team within the lifecycle institute that helps helps folks with facilitator development. So if you have subject matter experts, and you want them to get in front of the classroom, and delivered effective training, you can do that as well, too. And, yeah, we're always available to support you in building a course or, you know, optimizing a channel like

23:49

that. LC E. Dan, with a big heart. All right, again, you know, listeners out there, we're all about one, remember this, we have got to be committed to education. That's one, two. Again, we've got to be committed to collaborating. We don't have all the answers. You got to reach out to Dan, he's got answers that can make your business your life much better. And then of course, a natural outgrowth is innovation. We're talking about making Virtual Training, more innovative. Dan, got it. Team. ltds. Got it. I'm just telling you right now, I'm gonna have that link out on this $400 voucher, out on industrial talk.com you're gonna get it. I'm gonna promote it. You're gonna get it, you know, and reach out to Dan, because I'm going to have his contact information, as well. Dan, thank you very much for joining the industrial talk podcast.

24:46

Oh, thank you, Scott. My pleasure. Always a pleasure to connect with you, sir.

24:50

Nice, isn't it? I like that. All right. Let's do this. I want you to be bold. I want you to be brave. I want you to dare greatly because you are responsible for changing the world. I know it's heavy, but you are hanging out with people who are bold, hang out with people who are brave and daring greatly and I guarantee you will change the world. Thank you very much for joining the industrial talk podcast. And, you know, be safe out there. We're gonna have another great interview right around the corner. Stay tuned.

25:20

You're listening to the industrial talk Podcast Network.

The post Mr. Prithpal Khajuria with Intel Talks about Utility 2.0 and Solving Utility Challenges through Innovation appeared first on Industrial Talk.

The post Mr. Jeff Frick with Menlo Creek Media is talking Digital Twin and Increasing Your Digital Footprint appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Mary Bunzel, Executive Director of the Connected Systems Institute (“CSI”) at the University of Wisconsin-Milwaukee about “The need to educate the Workforce of the Future”. Mary and her team at CSI are leading the way with “hands-on” solutions and training to ensure Industry 4.0 success for students passionate about innovating the future. Get the answers to your “Digital Transformation Education” questions along with Mary's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Mary and the wonderful team at CSI and how you can up your Education game by the links below. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MARY BUNZEL'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/marytbunzel/

Company LinkedIn: https://www.linkedin.com/school/uwmilwaukee/

Company Website:  https://uwm.edu/csi/

PODCAST VIDEO:

BE PART OF EDUCATING THE WORKFORCE OF TOMORROW:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

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The post Ms Mary Bunzel with the Connected Systems Institute talking about Educating the Workforce of the Future appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Michael Cook, Director of Global Academic Partnership at Rockwell Automation about “Rockwell's commitment to CSI and the Full Convergence of People and Culture by Connecting OT with IT”! Get the answers to your “Automation” questions along with Michael's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Michael and the wonderful team at Rockwell Automation and how you can up your automation game through education by the links below. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MICHAEL COOK'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/michael-cook-9335aa5/

Company LinkedIn: https://www.linkedin.com/company/rockwell-automation/

Company Website: https://www.rockwellautomation.com/

CSI AND MARY BUNZEL'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/marytbunzel/

Company LinkedIn: https://www.linkedin.com/school/uwmilwaukee/

Company Website:  https://uwm.edu/csi/

PODCAST VIDEO:

BE PART OF EDUCATING THE WORKFORCE OF TOMORROW:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Michael Cook with Rockwell Automation Discusses Their Commitment to CSI and OT and IT Connection appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Beverly Rider, about “Her Passion to Institute Good Change in the World!”

We in industry must be about serving others and improving lives without the expectation of anything in return. Beverly embodies such a purpose and is a real Industry Hero! Hear her story of industrial passion, purpose and giving on this Industrial Talk interview!

Find out more about Beverly and the wonderful team at Hitachi by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2021. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BEVERLY'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/beverlyrider/

Company LinkedIn: https://www.linkedin.com/company/hitachi/

Company Website: https://www.hitachi.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

The post Ms Beverly Rider And Her Passion to Change the World for Good appeared first on Industrial Talk.

The post Innovation with a heart. Conversation with Stephanie, Bill and Rob True Industry Heroes! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast and in conjunction with The Industrial IoT World, we're talking to Sai Yamanoor, IoT Applications Engineer at Linde about “How to effectively scale your IoT strategy”. Get the answers to your “IoT Strategy” questions along with Sai's unique insight on the “How” on this Industrial Talk interview!

Also….. Take ownership of the new normal at Industrial IoT World Virtual 2020 to ensure you don't get left behind. Join industry-wide discussions addressing core IIoT challenges from monetizing and securing data to updating legacy infrastructure and outdated business models. This year's speakers include leaders from Boeing, Johnson & Johnson, Michelin, ExxonMobil, Nestle and more sharing their insights on Industry 4.0, Privacy & Security, IT/OT Integration, Edge Computing and Protective Maintenance/AI. Find out more about this wonderful event by clicking here: START YOUR IIoT JOURNEY HERE!

You can find out more about Sai and the wonderful team at Linde by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

STEVE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/saiyamanoor/

Company LinkedIn: https://www.linkedin.com/company/linde/

Company Website: https://www.linde.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

iot, product, devices, scale, talk, conversations, people, industrial, design, business, industry, world, cellular, understand, obsolescence, companies, develop, sigh, industrial iot, lindy

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, let's get cracking. Thank you very much for joining the industrial talk podcast. I'm telling you, I'm honored that you have said, Yeah, yeah, I want to be a part of this podcast. Yeah, I want to be a part of this platform. Because you know why you're an industry hero to me. You're an industry hero that is not just changing lives around the world. You're changing my life. You are, but you're changing communities. And that's why you are bold, you are brave, and you dare greatly and your innovation is just second to none. That's why you're an industry hero. Thank you. Thank you for what you do. That's why the industrial talk podcast is here. It's a celebration. celebration. All right. Let's talk about the hot seat. Hot Seat on this interview is a gentleman by the name of psi. And inside forgive me if I mispronounce your last name, Yama nor, let's say it's why am a NO our fabulous stat card out there on LinkedIn. And of course, you can imagine he's the only site out there with that last name. And he's with Lindy and we're going to be talking about 10 years.

01:31

IoT, you have to talk IoT, this is coming from the perspective of you got to design it, you got to solve problems, you got to be able to deliver solutions that are meeting the markets need. sigh he's a designer this stuff. So let's get cracking.

01:48

Yeah, he is.

01:50

Yeah, I know. I've talked about it. I have I have I have half. But the reality is, is that it's here to stay. Now side brings a lot of dog guns street cred. And it's it's important. It is just it is. And I want to make sure that you understand it put this on your calendar. Now. It's happening today. And but it's, it's it's it. He's speaking at a conference. Let's check it up. Let me pull it up on my fabulous computer here. And it is the industrial IoT World Conference. I get confused, too. This one is industrial IoT world. Okay. And it is December 1 today, through the third. And it's talking about adapt and win. What do we need to adapt? Holy? Nike sees IoT now for lasting digital transformation? That's pretty positive. Why wouldn't I want to do that? Why would you want to do that? So speaking at this particular event, again, get it on your calendar, this is December 4. Today, Google third, still have time, do not lollygag. Get out there. And I'll have that link out there. It's all good. Look at all these wonderful speakers. I'm impressed. Yeah, I'm I'm out on the website. You You can't come on. Gotta register. Alright, before we get in the interview, but I want to just be able to chit chat briefly about your 2021 plan? How are you going to sell in this market? How are you going to not just survive, which we have to you have to we depend on you. But how do you survive, rebuild and prosper in this particular world? I have ideas. I have, you know, insights, but you need to start thinking about it. Now. How do you be able to do that in a world that is still very fuzzy, very foggy out there, about how do we conduct business, you're not pressing the flesh, you're not going out there? You know, hey, let me buy a drink. And let's talk business. Everything still is for the foreseeable future. little chaotic, little uncertain. So I, I'm challenged with you with that you got to start thinking through it. I have some ideas. I have some solutions. But for the first for the most part, you got to start thinking through that. The other thing, and I'm going to be doing a live on this one. But the other thing is going to be Hey, what do you think of webinars? Are you tired? Are you a little fatigued? Maybe I should come up with a word that talks a little bit about web fatigue. Maybe that's it? I don't know. But it's I know that I'm, I'm fatigued. And it's not as if I don't want to consume the content. I don't it's not that I don't want to learn more. It's it's the fact that

04:44

is the message getting out. Is it being consumed? Is it or is it just becoming just noise. And unfortunately, unfortunately, from my perspective, is becoming noise. I get notifications all the time and

05:00

It's all good. Don't get me wrong. It's not. It's not meant to be a, you know, a wet blanket or, you know, slap across the face. It's just what do we do? Where we go with it, we still have to communicate, we still have to figure out the solution of being able to for people to listen to you, it to consume it, and to be able to have action, right? I'm just throwing that out there. I'm going to be doing a live because I can

05:28

because it's fun. And because I could do it. Anyway. That's I'm going to be doing that. And I think I have some ideas. I'm going to pose some uncomfortable, uncomfortable positions here and there. But I think it got to have this conversation. All right. Under the interview, sigh Yama, Nur.

05:49

Sorry, sorry, if I mispronounced I think I got it. Why am N o r are go out to a stat card. He's got a website too. And you'll hear it in the interview. He's got a website that is solely dedicated to him just sort of playing around and making IoT devices. How about that for hobby? I betcha. I not many people have that type of hobby. In fact, he's probably one of just a handful of people that say, My hobby is to build IoT devices.

06:17

Outside of my outside of my job, I just build IoT devices, because it's fun. That's pretty cool, huh? All right. Let's get going. Thank you again, sigh enjoy this particular interview. wonderful guy. great insights. Enjoy the Simon.

06:35

side. Welcome to the industrial talk podcast. And it's an absolute honor. I'm looking forward to this conversation and listeners. He's got mad skills out there on his LinkedIn stat card. So I want to make sure you write those down listeners. His name is Sai. Last Name spelled pencil and paper time, why am a n double o r? Do not Do not miss out in connecting with this gent because he's going to be stuck talking a lot about AI IoT, however, we're talking a little bit about how we're going to scale this IoT. What goes into it? all of that good stuff. sigh welcome. How are you doing today? Hi, good morning. Thanks for having me on. The pleasures all on this side of the well, the Logitech camera. Yeah, whatever this thing, give us a little 411 little background on who Psy is for the listeners. Sure. So I am a senior IoT Applications Engineer for lendy in Buffalo, New York. In case you have not heard of Lindy Lindy is an industrial gases manufacturer, you probably have used lindis products in your life. If you have ever purchased a carbonated beverage at a fast food restaurant, or a party balloon. My role is, you know, in IoT hardware design. Yeah. See, it's interesting that I've always been fascinated by industrial gas companies. It things just wouldn't happen if we didn't have companies like Lindy producing industrial gas, not just carbon, just, I mean, everything in between. and then some, you know, you've probably seen some of their trucks rolling around on the streets. They're doing big, they're fantastic company, and they're making our lives better in a big gun way. All right. So here's here's sort of the direction we're gonna be heading. Now, listeners, we've talked about IoT. Yes, we've talked about industry for Dotto, we've talked about double IoT. How about that? We've talked about edge, we've talked about AI, we've talked about machine learning, we've talked about cloud, we talked about everything, that stuff that is under the blanket of industrial for Dotto, just, there's something probably up there even higher, however, doesn't happen. Without individuals like side being able to sort of hear what's happening in the market and hear what the companies have to say, designing the the innovation, designing the technology to serve their needs, or solve their problems. So we're going to be talking a little bit about that. And because Syed brings, he's got a website out there. I just want to make sure you guys understand and I'll post this out on industrial talk Comm. But he is so geeked out about this IoT stuff. He has an actual site that he just plays around with this stuff. How about that? Now, you know, that guy's got street? street cred, baby. So let's let's talk about I've got my business hat on their side. And I'm interested in to begin my digital journey.

09:45

How do you have a conversation with me? What am I trying to accomplish? Do you have any ideas?

09:51

Um, first of all, I would try to understand what exactly is it that you want and as an IoT

10:00

In here, I try to be your advocate, you know, like, you know, like, if it's possible to immediately solve your problem, like, you know, is using an off the shelf product, that's the way to go. I would like to understand, you know, what I like, you know, how are you going to use this device, you know, up, like I, you know, how is this product going to help you, that is the first thing I would like to, you know, understand as an IoT engineer. Because the solution might be like, right, within your realm of possibilities, like, you know, you could probably just use something that's immediately available out there in the market, that could solve your problem. Like, my role comes in only if there is nothing else available out there that could be customized to suit your needs. Because, you know, today, we you have hundreds of products out there that could possibly do what you want. But if there is some something very specific that you would like to be accomplished, that's where I would come in. See, it's interesting, because I know the industry as a whole is trying to create some sort of standardization like, Okay, we got this device, and it does this, it reads this vibration, it reports this stuff, it's got 5g, whatever it might be. And then we start talking about the cybersecurity component with these devices and potential penetration issues, all of that.

11:26

What given us an example of something that is so I mean, a lot of these companies are producing these devices. Give us an example of something that's truly unique.

11:39

A unique IoT product give me Yeah, um, I would say,

11:46

Ah, that's a good question.

11:50

So funny, because when we start talking about this,

11:54

I mean, like I said, there are tons of companies out there, done. They're developing these devices. But they're, they're trying to develop an in such a way that is sort of mass producing the capabilities so that the market says, Yeah, I'll buy one of those. And I know, I'll buy five, no, I'll buy 500 of those things. And I'll stick them out on my, like, what's what's an example of some some unique IoT situation within the let's say, the, the industrial air market? Okay, um, since I am a hardware design engineer, I will talk about it from the hardware perspective. Again, I mentioned the company's name, though, is that, absolutely. Oh, sure. So better, you might have heard of Digi, that's, you know, that makes a lot of, like ZigBee

12:41

related products. So dejes, recently came up with what's called the X v3 line of products. I like Personally, I'm a big fan of those big, here's why. So they designed a cellular module and a ZigBee module. And they designed it in a way such that you could write your code for the set, let's say the cellular module. And you could use it as just by changing a single line of code for the ZigBee line of products. So that is the most likely EAC product that I've recently come across. And then I was working on this, I thought this is going to take a lot of effort to migrate a product that uses cellular technology to the and move it to, you know, say ZigBee wireless. Yeah, but I was surprised by how you could, you know, just do it as this all you had to do was change, like, you know, make the new hardware and, you know, conduct the migration, it was that easy. That, you know, like, that's the best, you know, example. That's interesting, because you're talking about, let's say legacy devices that been in the facility forever, whatever it might be, and to be able to convert those, those legacy devices to a wireless platform. Is that what you're saying? Is that what

14:20

Digi does? Yes. And so a G's products that are so that uses their legacy? Digi ZigBee modules. So the so they have designed it in a way that not only is it backwards compatible, so let's say you deployed a ZigBee module, like 10 years ago, you could slap this cellular module in and not only that, you could also migrate it to your you know, future ZigBee line of products. And on top of that, you don't need an like, you know, a firmware program.

15:00

To do this, so someone with some basic knowledge of Python programming could actually develop a product using this. That's because they actually develop their own flavor of Python programming called like, you know, so there is an open source project called micro Python. So they adopted the micro Python for their family of products. So it makes it easier for you. So if you have some basic nail knowledge of Python programming, you could develop your own product because it's already FCC certified. So it just makes your life so easy. She and we're talking about that, that sort of ultimate flexibility, and which then in law, it goes in line with our next topic that I would like to be able to do this. Okay, so

15:44

we got it. A lot of smart people like yourself, are creating a lot of capabilities and flexibilities within and not really sort of shoehorning you know, the solutions into sort of, you got to do it this way, whether you like it or not type of mindset. So, and that that to me, bodes well from from an innovation point of view. And and it's important, right? Not every company is the same, and so on and so forth. So many of my conversations occur, happen around

16:14

where do I start, which we talked about, where do I start from an IoT perspective? Can I do it incrementally, right, and people saying, Yeah, you can do it incrementally. Let's get some quick wins. Let's, let's run it. Let's check it. Let's do. And I think that that's a fabulous approach. Now, I say, Alright, I'm ready to scale.

16:37

What do we do? How do we begin that process of scaling? I've already proved it, like it, I'm ready to scale it. How do we do that? Well, I can talk from my personal experiences of scaling such devices, the first thing to do would be to actually understand, like, you know, what is your target cost? You know, it's important to understand that, so, so that when you're scaling, you need to keep that in mind. And also, you have to keep your recurring overhead costs in mind as well. This is important, because you need to understand who's going to pay for it, is your customer going to pay for the overhead cost? Are you giving this product to your customer for free? Or is this a premium based plan, so it's important to understand your business, you know, like, you know, your, you need to have a business case, and you need to understand this, before you decide to scale your product, you know, that actually helps you under so if you are someone that you know, if you're not going to have a lot of volume, like, you know, your target cost is going to be such and such, but if you expect to have like 100,000 devices, which is highly unlikely, you know,

17:55

so, you know, if you're going to have, like, you know, in the in such cases, you have the liberty of making 1000 at a time, because

18:04

then you can go talk to your vendor, or whoever is manufacturing this device for you, like, you know, and say, hey, my projected volume is this, and I'm going to buy 500 at a time, and my target cost is this, can you do this, you know, so, you know, like, yeah, your capabilities and like, you know, what you can do and cannot don't help you shop for people, like, you know, sometimes you might not have that option. And from there, you kind of have to make sure that you have all your agreements in place. Like, you know, the person that you're buying it from has an understanding your business, you know, has an understanding of like, you know, this is the person that they have to go to, to buy it. You have to keep the product lifecycle management in place, like, you know, if there is any technical debt around, like, you know, if there was any issue that wasn't resolved, it needs to be resolved before you start scaling, because we don't want a ticking time bomb. That that's, you know, that's mine deployed out. Yeah, that nobody wants that. Nobody wants to hear that in a sentence, either. I know

19:18

that she this is interesting, because many of the conversations I've had, the device has already been manufactured. It's like it's already out there. We got it in the warehouse, and it's been tested. It's right over there. And I'm, I've never, and I know it's a manufactured product, right? I know it is somebody who's going to have there's a lot of work that goes into just creating that device. And then when you start talking about, Hey, I'm ready to scale, right, I'm ready to scale, then you got to have to have that manufacturing compensation of the individual or the companies that that manufacture that product. That's a that's an interesting point. And it could be a pinch point. If you don't have

19:58

the design

20:00

Do what you're trying to deliver. clearly understood, it could be a pinch. Yeah, I have been in situations where the proof of concept, or rather, the pilot actually went really well. But when it came to scaling, there were there were actual disagreements in like, you know, the pricing. And like, that was a pain point. And like, even like, the payment terms, was a pain point, like, you know, how are we like, you know, the payment mechanism, like, you know, sometimes some people want like a purchase order, and some people want to pay with credit cards. And they don't want like, you know, nobody wants to be bound by an agreement where, you know, you have to have a minimum business guarantee, or something like that, right. So that, like, we had to abandon things abandon, like a line of thought that we had, like, this is how we are going to scale it. Because we figured out, like, you know, like, well into the product development phase that, okay, this is not going to work, we need to take a new path. Now, you don't want to be bad. You don't want to be there. You want to be able to ferret all that out at the beginning, right? Yeah. Yeah, stop fraud. Right. And, you know, it's more just paperwork and conversations and chirping, you're not having to sit there and put things into action. You don't want to do it that way. Yeah, yeah. And not only that, you will make everyone unhappy, as well.

21:30

That was subtle side.

21:33

No, 100% of everybody will be unhappy. Nobody. In those type of conversations, say,

21:40

I like the miscommunication. I like that misunderstanding. It makes us better and stronger. Nobody. Nobody says that.

21:49

is wild scaling. I would like to add that while scaling, you had to keep technology obsolescence in mind as well. Wow. Yeah, I would like to provide a little example. So 3g networks are sunsetting, I believe in 2020. So if you're deploying a product that uses 3g modules, you kind of have to make sure that you have a drop in replacement for your customer. And you are not only that, you have to make sure that you have an arrangement with whoever is providing the product, that there's a drop in replacements, cars, or you know, like, for example, you could probably replace it with a discount, you know, so you need to make sure, yeah, you need to plan for product obsolescence.

22:39

You know, see, I never thought of that either, but you're absolutely correct. And with technology as a whole, just FYI, technology as a whole tends to be pretty fast, and tends to change pretty quickly. And so that's, that is a very important product, technical obsolescence. I think that's interesting. Now, can you deploy from a scaling perspective, let's say I'm a business and I,

23:05

I can pull these off the shelf, like, like, just like that, okay, 50 of those are going to be just off the shelf, then I've got 25 that are sort of unique to my business, and I pull that in, have you seen sort of a development of an IoT scaling solution that includes sort of a portfolio of just?

23:24

Or do you try to keep it the same.

23:27

Um, I have done a mix of both. So the very first product that I developed for Lindy, had to be developed within a scale of six months. So what I did was I got something off the shelf, I integrated it, and we scaled it. But like, you know, we didn't exactly like you know, do it in six months, but it took a little bit longer. But we did it where we used an off the shelf product. And like, you know, we customized it a little bit and scale that. But the challenge with that, is that like you kind of are tied into it. So what I'm like what I have learned over time, is that platform ization of these things are important.

24:13

What would that say? What's important platform ization of the platform ization another great word that's never really I don't even know how to spell platform ization.

24:23

Black ization.

24:28

Let me give an example like the Digi products, the example that I gave, right, that would be a classic example. Let's say that you're designing sensors. And like, let's say you're using the ZigBee wireless products. Yes. Um, so and so you you probably have set up an infrastructure to accommodate the sensors out in the field. Now when you're going to design a product that's somewhat similar in application, but you know, you're going to use

25:00

But you need cellular technology. Yep. So you can actually accomplish that by like, just using their wireless their cellular module in your design. And so that that's sort of adjacent in terms of like the technology that's available. So what happens is that your infrastructure can accommodate any type of product that's somewhat similar, this just makes your life easy, because then future, let's say you're jumping on to a different application, like you could meet, you know, down up something that's similar in combination, that just that that just accelerates your product, timeline development timeline over time, so you don't need to actually develop something from scratch again, and again, but you know, you have this infrastructure, you're just adding something new, this can go as far as, like, you know, you could probably get something off the shelf, and design it in a way such that it, you know, the data pipeline comes in into your existing infrastructure. See, here's, here's a thought that comes to mind based off of that, let's say I'm, once again, I've got my business hat on, I'm looking at a portfolio, I'm trying to, you know, I'm accelerating my digital journey, whatever that looks like. And

26:28

I have history where these devices have to be either updated or upgraded, or whatever. And if, and this is my thought that would come to mind, if I have a sort of a portfolio out there. I want that process because I know what's going to happen, I want that process to be simplified. But if I have these all these little disconnected type of devices that are sort of talking to each other, that hole up dating up grading, activities,

6:59

risky.

27:01

And, you know, so what we do in the development process, like when we get started, right, like, there are two things we consider. One is backwards compatibility, if I'm going to update something, in terms of hardware, I'm going to make sure that it is backwards compatible with the previous generation of devices. Because here is why so let's say you have a millions of assets, like you know, you, you don't want a fleet that's of one type and the fleet that's of other type. Yeah. Especially if you're designing something for a very specific customer, it becomes, you know, like, unmanageable, when you're trying to like, you know, deliver something very specific. So, you know, you cannot, you cannot do that. So what we try to do is we try to maintain backwards compatibility. And we also try to maintain the possibility of doing future upgrades easier.

28:05

Last, yeah, so that you could do a drop in replacement, you know, you would want that, like, otherwise life is going to be monumentally difficult. See, and that, and I think that many of the conversations I've had is that they're looking for many businesses, many industries, many manufacturers are looking for a silver bullet. And many individuals have talked about, I love this digital journey, I think that there's going to be great, and I think it's going to make my business more resilient, going forward. all wonderful topics. Absolutely true.

28:37

But they don't realize how challenging it can be a lot of thought processes that are that have to happen and conversations that have to happen to make that journey a little less painful. Because nobody doubts, nobody doubts, the benefits of this. Nobody. I mean, some people say now may financially, sort of you spoke on the financial, what's the cause? Maybe doesn't align that way. But eventually, people like you and others, you'll continue to drive those device costs down. And which is an interesting conversation to have is like, maybe today, these these assets over here. We can't afford it. It doesn't work. Right. But maybe two years from now revisited. Because maybe the market has changed their cost structure No. Have you seen then I, when I found it hard to convince people that, you know, certain something is not going to pan out? My approach has always been to actually, like put something in their hands, you know, like, you know, this could be a field trial, or this could be a pilot run, right? Like, you know, and show the deployment and see, you know, this is what we could accomplish, and this would this is what it would cost and this is what it would take why

30:00

I try to do is when it comes to, like, you know, target costs I, like, you know, I try to, you know, understand what my customer has in mind. And, you know, I set that as a target. And like when I'm on the, you know, when I'm on the design board, I try to, like, you know, assume that it's going to cost twice as much. And it's going to take three times, you know, sorry, yeah, twice as long, right. So that, you know, and work my way backwards and see what could be paid and what cannot be quick, you know, that would help me like, you know, that would make me estimate, like, is this going to be possible? Are we going to be able to do this within this time or within this cost? Like that? You know, I think that that frame of having that frame of reference can help you determine the feasibility of the project itself. And again, here's the deal, you understand, but unless you have a couple of wins in your belt, some, you know, victories and said, we just did it, this proof of concept, it works. We did it see soup to nuts, beginning to end all of that stuff, and then actually realized some sort of return on it. Yeah. See the value the benefits that we achieve from this particular project? is x. You know, being with us. I want to see it, you know, that's conversations going to happen. It's hard without having that real information and data. That's for doggone Sure. Oh, yeah. Yeah. So we're gonna have to wrap it up. So already beyond it's already done. You. you've nailed it. Are you active out there on LinkedIn? Yes, yes. I am on LinkedIn. You can find me on LinkedIn as I am. Yeah, it

31:49

you can go out there. I would imagine there's not many Sai Yama, nor did I get that right. Correct. That is a, I am a note on LinkedIn. And so if that's you, and his last name is spelled YAMAN, double o r, it will be out there on the industrial talk podcast on his pot, you got to listen to this guy. You got to reach out to him. I think he's bringing some really major goal when it comes to IoT, and to that conversation, and how to calm to scale and deploy in a much grander way. So you are wonderful. Thank you. Thanks for having me. You're awesome. All right, listeners, you know what we're gonna do, we're gonna wrap it up on the other side, I'm going to have all the contact information from Scion. And then I think there's also a conference and I will wrap it up and I'll give that conference a plug too as well. So stay tuned.

32:44

Your listening to the industrial talk, Podcast Network.

32:53

All right. sigh Yama, nor All right. He's with Lindy great company. He's doing some great things, especially in this world of industry for Dotto, yeah, it's got to start someplace, it's got to start with the vision, it's got to start with the problems got to start with, how do we develop solutions in this? This world? That's where it starts. Again. He's gonna be one of the many speakers that are taking place at the sea, the IoT, the industrial IoT world event started today. two more days of it. still have time to sign up. Great guy, great event. Here's his adaptive win, got adaptive win definitely sees IoT. Now, for lasting digital transformation. Again, argument that you need to do it. Easy. I'll have that link out there. All right. Again, you're bold, you're brave, you dare greatly but I want to make sure that you understand you got to you got to hang out with people who are bold, brave and daring greatly. Your view of the world will change dramatically. You guys are great. Love you all. Thank you very much for joining the industrial talk podcast. We're gonna be back with another great interview shortly.

The post Mr. Sai Yamanoor with Linde talks about Scaling Your IoT Strategy appeared first on Industrial Talk.

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In this week's Industrial Talk Podcast and in conjunction with The Industrial IoT World, we're talking to Steve Griffith, Industry Director, Transportation Systems and Cybersecurity at NEMA about “What you need to know about Industrial AI and Cybersecurity for future success”. Get the answers to your “AI and Cyber” questions along with Steve's unique insight on the “How” on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

NEMA, industry, steve, industrial, ai, members, data, manufacturing, cybersecurity, emerging, organizations, products, manufacturer, people, year, cyber, innovation, industrial iot, NEMA, solution

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who and keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, welcome to the industrial talk podcast. That's right, this podcast celebrates you. You are bold, you are brave, you dare greatly. you innovate. Boy, you innovate, and you're changing lives and you're changing the world. That's why you are an industrial hero. You're a hero to me, you're making my life absolutely spectacular. And what's happening out there in industry is nothing less than spectacular. That's why this podcast is here. That's why we celebrate you each and every day. That's right. All right. You're in the hot seat. His name is Steve Griffith. That's g ri FF i th and he is with NEMA. That's an E Ma, but that's for National Electrical Manufacturers Association. It's a mouthful. That's why they went down to NEMA. Let's get cracking on this interview. It's good thing it's NEMA. I get tired just constantly saying National Electrical Manufacturers Association. Although superduper important. You need organizations like this. And especially and especially in a world that is just innovation, innovation, innovation and moving at a just an absolutely blistering pace, to be able to provide solutions for your business to make you resilient and successful in the future. NEMA, that's why they're there. Because you can't keep up with it. I mean, we had this conversation. I mean, if I put my business hat on, I can't keep up with the the level of innovation, the level of of just sheer brilliance that exists out there in manufacturing, that exist in industry, and that exists across the spectrum of how people and companies are leveraging technology to be resilient, and especially after COVID-19 you need it. So we talked about again, we talked about collaboration, innovation, and education. And that's what this podcast is all about. We want to collaborate with people that have answers we want to educate with, with things that are changing constantly, all the time and boy, innovation, we want to hear about innovation, hear about solutions, not just from a technology point of view. But from the point of view of how are we dealing with people now? How are we how are we creating those connections, you got to be innovative, you've got to be innovative. Alright, listen to me lecture, holy cow. I don't feel comfortable with that. But I am so

03:06

excited and pleased to be able to call this family, my family, right because I get to interact with individuals like Steve, organizations like NEMA, and events that are going to be taking place that you got to put on your Doug gun calendar that are just out there so that you can continue to educate. And now is a VA time. Speaking of that, paper and pencil time, get your calendar out, you got to get your calendar out. And I'm talking about industrial i o t world. And this is an event called CS iio t now for lasting digital transformation. It is a free virtual conference. And I want to tell you it is December 1. She's How about that December 1 through the third this year, put it on your calendar. And I'll have that link out there and industrial talk.com. So you don't have to worry about it. Just go to industrial talk comm find Steve's interview. And you'll get all that information. Once again. cs iiot. Now for lasting digital transform you need you need these companies. You need these organizations. You need companies like NEMA to be able to sort of help navigate these waters, these IoT waters these industrial four dot o waters, because the water I mean that it's it's changing can constantly the currents are always shifting, and you just need to stay current. And that's why the industrial IoT world and NEMA and people like Steve are just vital to your desire to collaborate, innovate and educate So that you can act with a sense of purpose and tenacity, you need to do that. Alright, let's shift to Steve stat cart. So you go out there, and I want you to type in Steve Griffith, that's g r i f,f,i t h put a little comma PMP, because he is a professional manager of projects. I think that's what PMP stands for. Anyway, that's what he is, typing in, you'll see him, you'll see that he's with NEMA, reach out to him, become his buddy on LinkedIn, you will not be disappointed because his stack guard is spectacular. He is the director of transportation system and cybersecurity and what we're going to be talking about, and I'm just telling you, there are many topics within industry for Dotto. One is of course, cybersecurity. But two is AI. How do you leverage AI? Where do we stand with AI? You know, I mean, people talk about AI. Is it in commercial operations? Or is it still just sort of at a bench level, you know, sort of proof of concept type of stuff? Where does it stand? That's why organizations like NEMA. And people like Steve are so important. You gotta because it's, it's not going away, right? So you got to line yourself, figure out who to connect with so that you get real answers with real solutions to solve real problems. Right. That's what we want to be able to do. Steve Naima. And of course, that incredible conference, again, that is scheduled for December 1 through the third. See, see how it rolled into that. That's right. It's all out there on industrial talk.com. I can't, the URL is just superduper long. So I'm not going to be able to say that so just go out to industrial talk.com find it ASAP. How's that? All right. onto the the interview. We're talking AI talking cybersecurity. We're talking about how that leaves together. We're talking industry for Dotto, Steve Griffith. The company has NEMA and I enjoyed the conversation. It's always wonderful. So enjoy the conversation with Steve. Steve, welcome to the industrial talk podcast, absolute honor that you have joined. This platform is dedicated to you. Yes, you and the rest of the industrial and manufacturing professionals all around the world. How you doing my friend?

07:24

Great. I appreciate the opportunity to be here. Looking forward to the chat.

07:28

I'm telling you, man, I'm enjoying the heck out of it. I'm living the dream, Steve, I get to talk to one people like you. And I get to have a Master's class in all things, let's say industry for Dotto or anything, it doesn't matter. And I just sit there and I soak it up. I'm a sponge. I'm pretty smart now because of this podcast. Now I'm not I'm still the dumbest, dumbest knife in the drawer. That's for doggone. Sure. Okay. For the listener, Steve, we do this all the time on the podcast, you gotta lay that foundation give us a little 411 on who Steve is?

08:01

Yes. Steve Griffith. I'm an industry director for the National Electrical Manufacturers Association, otherwise known as NEMA in acronyms speak in industry directors, kind of like a program manager strategic planning. Basically, NEMA is an association of about 325 equipment manufacturers that get together, you know, we have three or four core things we do. One of those is developing NEMA standards to address a performance issue in the market. We do government work lobbying for against regulations, we do market data and intelligence, then we look at a lot of emerging technologies and NEMA. So my job as an EMA is to kind of, you know, see where the industry is going, you know, look at all these emerging technologies and trends and and kind of bring it back to our members and see how we how NEMA moves with where the industry is going. Right? So there are a number of emergent things I lead at deema. And it's just making sure that our members are involved and

09:02

need them. It's it's interesting to me because if I had a nickel every time somebody talked to me about emerging tech innovation, or whatever industry for Dido, I'd be a wealthy man because it's happening so fast. And I would imagine organizations like NEMA. This is a great niche for this particular organization because me you know, Joe sixpack here, there's no way that I could keep up with all the changes that are taking place within manufacturing within industry. And and it's great stuff but I can't keep up with it. That's that's probably the best role for for NEMA among others.

09:39

Oh, great. Yeah, it's it's, it's, it's, it's it's pretty neat stuff. You know. I mean, the the Internet of Things and industrial IoT is happening, you know, more and more devices. Like there's a huge growth for this. And you know, a lot of our members that make manufacture these products are now developing products in the systems that are increasingly IoT enabled, right? Whether you're, whether it's manufacturing industrial, whether it's commercial and residential building, whether you're dealing with utility products, transportation, medical imaging, the IoT industrial, it spans across all our members. Right? And it's, it's, you know, it's something we're moving into, and, you know, it's I mean,

10:24

let's just, let's just sort of, you know, it's not gonna, it's not knocking on the door, It's here, it's here to stay. It's, it's putting their feet up on your coffee table. And if you're not engaged in trying to understand this whole, and I'll just sort of generally categorize it as industry for Dotto, if you're not, if I'm in manufacturing, if I'm an industry, if I'm something, I have to actively be engaged and leverage organizations like NEMA in a big way, because it's here, whether you like it or not. If you think business, as usual, is business as usual, and you're just going to merrily go about your business and think that you're going to succeed. You know, think another wise, because it's not going to be that way.

11:09

not totally great. I met Sarah. And the idea is we need to be there as well, but our members, right, as we're getting to, as well, as this space becomes prevalent, how does NEMA and our members get into this space? Right? And there's, there's there's a lot of challenges out there with with it with the industrial t in the chief of Chief number one is our members and manufacturers devices, all this data, and all this diverse data from all these devices that, you know, create data, how do you turn that into information that you can use? Right? And another another issue? that's and that's data tsunami,

11:42

I mean, exactly. Sure. We can collect that data, all the little squiggly lines, all the little zeros and ones and numbers and all that stuff. But the real value the real, you know, meat, the gold, or platinum, if you want to maybe diamonds, but in that data is the fact that I can find things in a very efficient way to be able to make tactical decisions to better my asset, that's for sure. Absolutely. Right. Yeah, I gotta jump in, because it is a tsunami.

12:12

Yeah. And then you have to deal with, you know, all that data, there's, there's privacy, there's viability, there's cybersecurity, you know, you there's all this stuff, and it's determining how you can take this data to derive meaningful outcomes, you know, predictive analytics, you know, maintenance, when you're going to products out there, you know, or improvements in a product, getting that full visibility across your product line, with all this with it with all this plethora of data and making it useful. Right. And I think that's something that we're addressing across the mind. There's there's different I think there's different trends out there different techniques, different technologies that could help our members, you know, get on top of that data.

12:53

And I'm seeing here, here's, here's the question I have for you. I'm putting on my manufacturing my industry hat. I don't know I'm putting it on. It's right there. Right on. And one of the challenges is that the speed at which the innovation, the speed at which the technology is moving, versus my ability to be able to consume it, that's one to the issue with me, saying, I think I see the value in that innovation. But where do I start? I mean, you're moving, you know, you're, you're driving at 80 miles per hour, I'm, I'm still sort of riding my bicycle. And I can't keep up with you. How do you address that?

13:35

Yeah, where to start? How do you capture all this data? And I think, yeah, how do you make it? How do you make it useful? And I think one of the new things we're looking at an EMA is artificial intelligence. That's a key, a key aspect of how, you know, with the manufacturing device that generates all this data, AI can help manufacturers derive actionable information, whether it's in the manufacturing industry, to, you know, improving the production and distribution of the manufactured goods, looking at it in the pen, maybe the back office of a manufacturing, working with, you know, distribution channels and partners to to improve aspects of product design, maintenance, and then Lifecycle Management. I think AI is one of those emerging, well, maybe it's not really merged anymore. It's one of those technology it's happening. And it's being adopted in manufacturing. And that's, that's, that's a technique that manufacturers can use to do to take this data and derive meaningful information right to better help their

14:42

manufacturing. This is interesting, because for me, I, it was interesting, here's a story, quick little story I worked for, with a company when I was consulting and I created a solution that pulled data that determine sort of that Health of that asset by the data parameters, all of that good stuff. But it was like a CAPX project, right? You had to dig a ditch, you had to do certain. And I could do it on one asset, right. But now all of a sudden, these devices, they're cost effective. And for me, as a business person, I'm thinking to myself, yeah, I'll take a box of those, and I'll stick it out here, and I'll do this and it got into five G, get back, I could do that. And it's like, all of a sudden, the floodgates open, and I'm able to track data. But then I never take the next step forward. And I'd say, Where do I put it in? How do I do? But I can incrementally me, I can incrementally approach this, because I highly recommend that by the way. There it's happening, and get some wins under your belt. And I don't know how you keep I don't know how NEMA you, your team. Hold on to that Tiger's tail. Because you guys are so innovative. Your your industry, the people you interact with are just like, we could do that too. We can do that too. And and you know, normal blokes like me, I'm just like, Oh, God, I just sat on this asset, you know? How do you do that? How do you how do you keep? How do you prioritize that name of these these? I mean, industry for Dotto AI, you know all the things it five g five g all of a sudden like me now?

16:33

Yes, good question. actually a very good question. So there's all these, there's all these emerging, we come strategic initiatives. And because NEMA is a member kind of driven organization, our members actually have a say, you know, we actually year to year, we have these, you know, these these emerging topics that we that we run across NEMA. And you know, we have a vetting process where, you know, we take any idea, no ideas, a bad idea, and then we kind of, you know, we deal with. And then we have like, emerging opportunities for when we get our members together, and we discuss the ideas, we kind of try to prioritize them, we kind of get a you know, okay, we'll kind of do a poll around the room, you know, what are your thoughts on this idea? What are your thoughts on AI, this is a good idea, we should pursue. And we have a, we have a board of governors, and even that kind of is our governing body, it consists of about 30 or so CEOs across organization, they meet four times a year. So they kind of year to year, they take the input from, you know, all the ideas from our members, all the ideas, and they've kind of coalesces and prioritizes, and actually vote on these, these, these, these, these, these initiatives, in the July timeframe. So we actually, you know, when our board met in July, they voted on, you know, what are the emerging things we want to do next year? Right, so we're already knee deep into 2020. Yeah, activities, but then we're already planning ahead for 2021 and AI, at just to kind of, is something that it's going to be carried across year to year, because there's a lot of work we're doing with AI this year, you know, we were working to look at, you know, what are all the use cases for AI, you know, you know, what, what are the places where AI is proof of concept, versus actual, you know, commercial deployments? What are the, you know, what is the implementation guidance, you know, because NEMA is a, you know, a standards organization, what are the standards gaps, what are the are the standards that you need to develop our, their testing standards. So, we're getting all that information in this in this in a research paper this year, to kind of feed into what we do next year, right, you know, whether we set up working groups to look at these, look at this in greater detail, whether we, you know, work with research institutions, you know, join government groups, put out thought pieces on AI developed standards, or like a form, you know, a form of form a more permanent group to to tackle AI and NEMA. So these, these kind of emerging topics, that they start in this kind of program, but the idea is because, you know, they kind of continue to become a more permanent home and NEMA. And to give you an example of, of something that we did in the past, I'm shifting gears,

19:20

cyber security, baby,

19:22

cyber security started off for about four or five years in the same process, because, you know, when you're dealing with, you know, the Internet of Things, our members, you know, they get it, they understand that they have a role when they when they build these products to make them as, as secure as possible. And, you know, when these products are deployed, how do you make sure that they there's no bad actors that are malware that can then affect things after they're developed? So our cybersecurity activities, you know, started as a as one of these same kind of Strategic Initiatives about three or four years ago. Now it's a permanent activity with NEMA right because cyber is clearly not going away. Right? I mean, I mean, you get with the IoT my lifetime. Yeah. And, you know, and and so the stuff that we're doing is, you know, there's tons of standards out there with cybersecurity. We're trying to do practical guidance, right? You know, what, what can a manufacturer do in their supply chain to look at malware in the embedded components are tamper proofing, cyber hygiene is it's a topic when when a manufacturer, you know, delivers a product to their customer, whether it's a, you know, it's a hospital or utility or a building, how do you work with that, that customer that end user to mitigate cybersecurity risks by following industry guidelines, because cybersecurity is it is the responsibility that's shared between the manufacturer and the end user. So cyber started as a strategic initiative. But now it's a core activity, because it's not going away. So I envision

20:53

that will always fascinates me because it's never going away. And you have just come in, and you're just like, well, I've got to have some sort of plan of attack, to keep, keep my assets protected, my business protected, and that's ongoing. And that's once again, I would imagine that's a relationship between me business solution, manufacturing provider, and the the manufacturer of that,

21:19

that device,

21:21

right, because they're gonna have to keep up with it, they're gonna have to invest time, energy, effort and money into, you know, identifying those malicious, bad actors out there. Yeah. I don't I you know, I just don't I keep, but it gives me a lot of great feel, feel in my heart that companies and organizations like me, but you and your team and so on your part passionate about it, you keep up with it, because then for me, and then you prioritize it. So it makes my thought process a bit easier. And so I don't have to sit there and try to think through it myself. I like that a lot. I think that's now what industries are you specifically focusing in on Steve? What like, what what are you focused in on with these solutions?

22:17

Um, so the, you know, obviously, AI and cyber cuts across all all NEMA, right, whether it's, you know, manufacturing, you know, industrial products, automation, you know, commercial and residential buildings, all the building systems of fire and life safety, you know, medical imaging group, we have a, we have a group that does huge X ray machines in hospitals, right? utility products, right, the products that you know, switch gears, transformers, right, things that that are that are integral components to electric grid, transportation, which is the group I lead is all, you know, for example, you know, the the traffic signaling devices that connected intersections, right, you know, things that can't go down, right, that are, that are critical infrastructure, or electric vehicle, equipment, charging equipment, right. So, that's my focus. But you know, the activities that I do really cut across the entire Association, right, and I have colleagues that kind of lead the other divisions, but the idea is that the work projects that I do, like AI or cybersecurity are tailored across

23:19

our members. gonna sit there and go, Hey, I have the secret sauce over here, the world and I'm not going to tell my colleagues about the fact that I've got the secret sauce, that's not going to happen, of course, it's going to go across. The only thing I can think of when you start talking about traffic lights, of course, everybody's seen movies where somebody in the computer chain, I'm gonna create chaos, and I'm gonna just hack into these, these traffic lights and and make them all green. Right?

23:44

Yeah. Now we've actually we actually developed in my transportation, but we actually developed a cybersecurity standard for it for intelligent transportation systems that addresses some of that low hanging fruit, you know, hacking into, for example, you know, traffic controller can, it's all the same keys, making sure those keys are unique, right? Using secure communication protocols, right? So cyber is a pretty big issue across me.

24:08

And you know what the problem is with you with cyber people. Nobody wants to talk about it. Right? Nobody wants to say,

24:15

Hey,

24:16

I just had a breach over here. And it's not good. But you know what I learned? I learned that don't do this and learned and I did, but nobody says but nobody wants to talk about their dirty laundry and their cyber hacks. But it's it's like, that's how you learn, but nobody wants to talk about it. It's,

24:33

it's tough. Yeah, it's tough. So

24:36

let's put on our future hat a little bit. Where do you see it going? I mean, I mean, the speed is ridiculous. I mean, I don't know. I haven't. I have people talking about industry five Dotto already.

24:50

Well, I mean, I think they're the I mean, there's you know, AI is becoming irrelevant and another one that another top another thing that is emerging in the market is 5g with with with Communications right, and that is relevant across all of our members, right? Whether you're in a building a backhaul communications, you know, whether you're an industrial, you know, plant look at time center networking. You know, utilities, it's 5g connected micro grids or transportation with 5g. I mean, that's, that's something that's coming as well, in AI is going to become more prevalent. Everything's gonna become smarter, you know, members are making sense to the sensor technology is exploding across our industry, right? sensors are being used for everything across our members. And it's, you know, the data, tsunami is going to continue to occur. And I think, you know, our members that are getting more into, you know, while we still have members that still sell traditional products, you know, like wiring cable, we have members that are now selling systems, right? So it's, it's the hardware, it's the software, it's the communications, it's the network, it's the tunnel, this is the new soup to nuts solution,

26:01

because I tell us, because, again, my hat on, I don't want to go to, Hey, I got to go to Acme. And then when I pick that thing up from Acme, I'm going to go to this other company. I'm going to pick that up, and then I'm going to try to fit it together me And no, I'm looking for. I'm looking for a complete solution. That actually, because I don't want it. I don't want to have the problems. It's like, I turned the key on. And this whole thing just sort of fell apart. Now I'm just a mess. I don't want that. So, find reputable. Go to NEMA man find reputable businesses that do that. I would

26:42

great. I mean, headaches. Know that the industry is emerging. I love it. I mean, I'm an engineer by background so I sucked this stuff up. And all this new technology is great. It's it's great working with the members because you know, they'll tell you when you're doing great. They'll tell you when you're doing wrong. So that's that's good reaffirmation. I've enjoyed it. I mean, I've been here almost nine years now. It's never

27:07

and I'll say it it's dead sexy from my perspective, because I think it's just so cool. I think it is. And And to your point. You guys are so innovative. You think differently. I would imagine you bet your family just let's talk and talk to you about

27:26

like, it comes bad.

27:31

No, that's the case. I happen with my my kids. Like, yeah, I gotta go Dad, I gotta run. I gotta In fact, I gotta run fast and get away from you now.

27:42

My son has been after me to get to the Tesla from friends for ages. Not right.

27:48

That's cool. You got it. That's pretty cool. Yeah. You'd be all into that man. Yeah. I love that. Okay. Are you active out there on LinkedIn?

27:58

Yes, Sam. I am very much so.

28:01

So the way I would probably find him listeners would be of course, Steve. St. Louis Griffith. And I'm sure there's a handful of Griffiths out there. Yeah. That's Dr. IFF iith. Put a little comma in there. Slap in NEMA. And you'll find the jet.

28:19

Yeah, absolutely. You are

28:21

awesome. Great to wrap it up, because I can continue having this conversation all day long. But I'm sure there are listeners out there saying all right, I got it. She got along. Great. Wonderful. And listeners, we're gonna wrap it up on those other side, you know that I'm going to have all Steve's contact information. So don't come to me and say, Scott, I can't find Steve. Industrial talk.com. That's where his information will be. Got it. So stay tuned, we will be right back.

28:52

You're listening to the industrial talk Podcast Network.

29:01

All right. That is Steve Griffith. You need to reach out to him. He's got a madstad card out there on LinkedIn. I'm sure he would like to be able to connect with you telling you you're not going to be disappointed. He is. I mean, he's, he's got his finger on the pulse. And that's what you need. Because we're all about collaborating. We're all about innovating. We're all about educating. We're all about doing it with this sense of speed and purpose. And Doug gotta be tenacious about it. industry for Dotto is here, right? There is no no excuse for not knowing it. And learning from people like Steve. All right, again, get your calendars out I want you to write down for December 1 through the third. This is a virtual event because it is everything's virtual industrial IoT world is putting this on it is sees IoT now for Lastly, digital transformation. Do not come to me and say Scott, I'm not I can't connect because it's gonna all be out there on industrial talk.com every link that you need to know all right. Be brave, dare greatly hang out with people that are bold, brave and daring greatly you will not be disappointed. Another interview right around the corner so be safe

The post Mr. Steve Griffith with NEMA talks about Industrial AI and Cybersecurity for Future Success appeared first on Industrial Talk.

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PODCAST TRANSCRIPTION:

SUMMARY KEYWORDS

asset, people, equipment, ranking, diagram, system, Clay, platform, important, industrial, powerful, talk, industry, data, nonconformity, condition, planning, asset management, podcast, motor

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, welcome to the industrial talk, podcast, absolute honor and a joy that you have joined the industrial talk podcast. And it is here that we celebrate the women and men of manufacturing, the women or men of industry, because they are bold, they are brave, they dare greatly. They innovate, what do they innovate? They never stop innovating. That is so cool. And they're changing lives. And they're changing the world each and every day. Why not celebrate them? Thank you. Thank you, thank you for what you do. All right, in the hot seat, industrial talk Hot Seat today, we got a gentleman by the name of Clay Bush, President Stratum Consulting Partners, and they're a partner within for em, a heck of a system. heck of an enterprise Asset Management System. We're going to be talking a little bit about how you look at those assets from a risk ranking criticality and you name it. Alright, let's go.

01:19

Big time.

01:22

He's dude, he's great. And I'm just right off the bat right off the bat. It's podcasts. Don't get me wrong, podcast, podcast podcast. But Clay has a wonderful

01:36

diagram of what we cover in this particular podcast. And it's, you know, step by step by step by step. And it's clear, concise. So yeah, you're gonna listen to podcasts, it's all good. Listen to this podcast all fine and dandy. But I highly recommend that you also look at that video and that of the interview, because the diagrams really good now, say to yourself, Scott, I can't, I can't, I can't watch. I can't watch that video. And I'll say, okay, no big deal. Just go out to industrial talk.com we're gonna upload that particular document. And then you'll have it, and then you can refer to it.

02:18

Excellent, excellent document. Now, one of the things about asset management,

02:24

and the system that we're talking about in 4am, absolutely powerful, powerful system, a lot of flexibility. Chest capabilities galore, right. But what is really pretty cool about it is if you look at asset management,

02:42

from from the perspective of a doctor, right, these practitioners, these Asset Management practitioners want to keep that asset healthy. And they're going to be running tests, and they're going to look at data, and they're going to continue to just constantly look at that information, and to make sure that that asset is healthy. So if you look at it from that perspective, it's got tremendous value. And the people like Clay and others who are in this particular profession.

03:12

I mean, they're, they're doctors in asset management, and they're, and it's really pretty good. At this particular conversation, of course, just lays out step by step by step. And it makes complete sense. And you're just gonna is going to enjoy this conversation. Clay is fantastic, and his team at Stratum Consulting Partners, one of the best at deploying the infor em platform. Now, one last comment, before we get into that interview, right?

03:44

I'm going to continue to challenge you. Because we need you as not just, you know, we need you as a company, we need you as a professional, we need you to be engaged, we need you to be at your best. And and to do that I'm once again going to challenge you to collaborate with people, not just internally, not drinking from the same well, but externally as well. To be able to, you know, challenge some of your thoughts, you got to collaborate and find answers that are once again, the second one is, is innovation. So collaboration for innovative solutions, not just technology, but also just people right. And and I'm constantly learning about how to work with people better. And one of the challenges I have, of course, is I'm very driven. And sometimes that's a that's a challenge. So I've always got to work with and I've always got to be innovative, so collaborate, innovate, and educate. There's no reason the speed at which this this industry for Dotto, IoT, IoT AI and everything else in between

04:49

is moving at a feverish pitch. And many who are in the industry. God they publish out there right there. They've got information out there. You've got to stay current

05:00

You've got to stay current because it is changing fast. And it is something that is never ever, ever, ever going to go away. So it's important that you educate. And it's important that you do it with a sense of speed and tenacity. You can't give up, you can't get lazy. You can't just sort of go, Okay, well, whatever it's on there. Because back to the doctor analogy, right? You're not going to go to a doctor, if that doctor graduates from medical school, and then just sort of stops learning, right? But we all know that the the field of medicine, just like the field of manufacturing, the field of industry, the field of asset management, and everything else, constantly changes. And it's because of people like Clay and others are innovative. That's what it's about it is. So you're not going to go to a doctor that doesn't keep current and doesn't educate themselves. Educate yourself. Alright, Clay Bush, is in the hot seat, go out to a stack card. And I want you to type in Clay bush. And if there's multiple Clay bushes, which are probably as I want you to just sort of put a little comment in there type in Stratham. That's str at USM. And I guarantee you, you'll find them

06:13

great picture out there. No, no doubt about it. And you'll be impressed with his stack card, his depth of skills as not just with him, but but team Stratum. So

06:25

enjoy. Remember, it's going to be probably the majority of that video, got a diagram doesn't matter, because you're all committed to education. That's why this is going to do well. So enjoy the conversation.

06:38

All right, Clay, welcome to the industrial talk podcast. Again, it's an absolute honor that you have joined, and to share your absolute wisdom with the listeners of the industrial talk podcast. We're very happy that you're here we are good morning. Hey, good. To see you. Good to see you again. Yeah, good to be seen again. Absolutely. Especially in this whatever this next normal is new, normal, exactly whatever it is, but it is absolutely, it's you know, what's fascinating, is the fact that we can be able to have this conversation using technology and still sort of, you know, add value, add content, add information for people who are are listening, and truly want to learn and grow and all that good stuff. All right, let's level set real quick, let's give us a little background on who Clay is. And then we're going to proceed forward from there. And we're going to talk a little bit about infor cloud suite EA m product. So listeners, you're not going to want to miss this. And and and note itself, it's going to be a video. So we're gonna, we're gonna look at a diagram. So you're just gonna have to go out to industrial talk.com. Find the doggone video and look at what Clay is talking about their play. All right. Yeah. Thanks, guys. Sure. Broadcasting from Denver, Colorado today, and representing Stratham consulting says the company I founded back in 2003. So we are an in for Alliance partner, and we implement the infor em product line exclusively. So we're very narrowly focused and deeply skilled around that product line. So that's what we're here to talk to you about. Yeah, or Yeah, see, and I think. And as we dive, as I digress real quick, I think pre

08:18

pandemic pre virus, I think we were just sort of a little lazy, little distracted by maybe we're moving forward with business, that's all good. And but now we're in this particular post, whatever it looks like world we live in. And I think that to truly be a business of resilience, you're going to have to leverage technology, you're going to have to be innovative, because you never know if, if this will ever happen again. And you don't want to be in a position where you were when we were free. I think the conversations around technology and innovation are far more sharp and point to greater success. That's just me. Couldn't agree more. We're there just in the nick of time for COVID to hit for us. Yeah, manage all this stuff remotely. So yeah, absolutely. All right. listeners, we're gonna start talking a little bit about em, enterprise asset management in force, the company aim, and we're talking about a cloud sweet. So the data, this particular platform resides in the cloud, you don't see it, but it's up there. And it's powerful, it's nimble, it is, it's flexible for whatever product or business that you are in. So let's start with that. We're going to we're going to start shifting and sharing a diagram. And we're going to start talking a little bit about that. So if you are out there on video, we're going to go down this, okay, we've got a concept map, talk to us Clay about this particular map. The reason I put this map together is to try to demonstrate, of course, not all of the features inside of em because they're voluminous and they wouldn't, it would be a much larger diagram. But what's important to know about this diagram is that over the years, the platform has grown. Of course, it's grown

10:00

But it's grown to the point where you can really manage the assets lifecycle completely front to back. From the time that you purchase it, even when you're planning to purchase it all the way through to the point where you can estimate how long it's going to continue to live, and plan for its replacement well in advance of the need to do so. So you've got a complete set of tools. And in the past, some of these tools were really point systems that were outside of the ATM, but now the footprint of VA has grown. So it's kind of subsumed, a lot of those little point systems that used to be sold. And there's no longer need for that it's all in one platform. And I like it, because the conversations that I've been having, with many within the industrial space, the manufacturing space have been around how do we innovate? How do we leverage this digital journey? And what do we do because you can, you can quickly get disconnected. But em and the platform and the flexibility of this particular platform lends itself well with all of the technology and all of these enablers that, that companies are looking for to succeed. And and that's what makes, you're gonna have to put it someplace. And that's why this particular platform is so powerful. So let's start a little bit about agis asset registry them. And if you're not out there on video, we're talking left to right. Asset registry top is sort of a hierarchy, asset registry work management, long term Capital Planning, planning, and then sort of business analytics, modeling and so on that's at the top. So let's talk a little bit about asset registry play. Yeah, I think this is a timeline. And Scott, the asset registry has always been the foundation, a VM, that conceptually that hasn't changed. What has changed is the richness of the asset registry, the functionality around asset data that can be put into em has really grown. So yes, you still have the basic equipment master. But now you have, for example, the ability to add, you know, virtually unlimited fields, and content, rich media attachments, all that stuff,

12:10

you have looking at the bottom, you have now the ability to spatially visualize your assets, whether that's in a 3d model like AutoCAD, or BIM, or a 2d mapping model like GIS, regardless of what your asset type is, the state of the art is you need to be able to visualize it on a drawing or on a map. It's not just text in a screen anymore. Now, with that said, that's, that's powerful stuff now is that on, it cannot be done, let's say my asset on a real time basis, so I have a motor out there. I've got it in my asset registry, I have all of that capability, be able to look at that, that motor is their way of being able to sort of spatially look at that asset and and the health of that asset on a real time basis. Oh, yeah, absolutely. Even like, even if it's a GIS map, or if it's a 3d drawing this, the principle is the same, you need to be able to visualize that asset where it exists in overall asset structure. And you need to be able to drill into it and find out it's held work order history, its criticality, and pop up the drawings, all of that stuff from within that visualization right now and clicking on a record on Yeah, and it's foundational play, I mean, you get, you've got to really invest a lot of time, energy and effort to be able to do that accurately and correctly and create those processes. Now, just like anything else, within a in a business in a manufacturing or an industrial environment, I'm going to change that motor out. If I do this correctly, that that switch, can that switch out of motor is relatively easy. And then that same visual or spatial visualization would exist for that new piece of equipment, right? Yeah, yeah, you get into topics like replacement, unchain versus management of change, which also is handled by EA and but the process itself is pretty simple. Yeah, man. He says, yeah. And then, you know, within that asset registry buckets got there's a, there's another one, I've got listed there called equipment ranking, which is kind of deceivingly simple, but very, very important. And this, this feature has been in for a couple of versions now, but it's really grown to be very important. I mean, what you have the ability to do now is formally rank your equipment along several different key dimensions. You can rank your equipment by risk, you can rank your equipment by criticality. And you can rank your equipment by condition. And no matter which one you're approaching, you do it in a formalized way by establishing a survey with questions, answers, scores, weighted formulas. So it's, it's a very, I keep using the word formalized, but it's a very rigorous way to establish your your equipment and where it ranks versus the other equipment that you have out there so that you can focus your attention on the right things. So why is that? Why is that important outside of the realities that I can focus my attention

15:00

Is that really the driver behind creating this sort of equipment ranking? That the important thing about it, is it it is formalized. It's in the database, everyone knows the rules that you apply to get that ranking in the past before features like this existed, you had equipment, criticality field, and people would use it in a haphazard way. So if you sort your equipment by criticality, you know, it was maybe more of a matter of opinion, rather than a formalized, rigorous assessment. Yeah. And that would make that, hey, this is my favorite pump be at the top of this particular criticality rating when it might not be though. And I would imagine that it would also drive my,

15:41

my purchase decisions as well, what do I need to have an inventory and vice versa, I don't have that. This is a critical base, it might be a small pump, but it runs, you know, half the, the the environment, whatever it might be. And so I need to have that available. So that things like this equipment ranking informs a lot of things downstream, which we'll talk about. So it's really a key foundational elements of get your equipment master set, you know, nomenclature, richness, completion of data, this visualization and the ranking setup properly, you're going to be in a great position downstream to do all sorts of things and see, and when I look at this particular diagram, it makes sense that you're going to invest a lot of time in making sure that your equipment is properly identified rank. And then just by virtue of doing that work up front. As I go to my my left side, when I start talking about work management and Capital Planning, it makes that effort a little bit more streamlined. Is that correct? You got it. That's the way it goes. Alright. Let's, let's talk a little bit about work management right now. Yeah. So let's move on over Of course, the heart of em system for years has been work orders, right. Yeah. You know, that's the main cost collection vehicle and reliability, data collection, vehicle, a VM, right. It's still the case today. But now you have expanded capabilities, even in the work management realm, like what I've got depicted here, calculated work order priority, this is a way that EA m can assign a work order priority. And it's tied right back to that ranking. Yeah, establish a condition rating and you put work orders in there, there's a background process that runs and continually updates the work order priority for you. So that if you're a planner, and you're assessing the backlog, you get a much better picture of

17:31

the most important work orders in the backlog, not just the user assigned work order priority, this is a calculated priority that really takes into account not only the users assigned priority, but how old the work order is, and its ranking. So that's a great Planner Tool. Seems simple, but it's very powerful. Yeah. And once again, as I look at this particular diagram, we've we've done our work up front, we've created our criticality of our risk of our equipment. And it just sort of naturally fits in with that work order prioritization and how that system looks at all of the dynamic pieces of information on that particular asset, and be able to rank it, that's a powerful, powerful tool, it's much better than just user assigned for already in date, which is traditionally how people have ranked it backlog. dine, replace this motor because it's in a nice section of the area over there.

18:25

And then you've got, the next thing I've depicted in the diagram is non conformities. This one's reasonably new feature as well, but expanded in the last couple of versions. And this nonconformity is is a intentionally general term, it means that you've noticed something about your equipment that needs to have continuous attention or attention downstream, you don't want to lose track of it. So in the past, people might have put a work request in to identify things like this a crack, you know, a noise, something that's not critical at the moment, but you want to not lose sight of it, because it may become important. So this whole nonconformity tracking takes out that piece and sets it in a module. That's not a work order. It can become a work order later on. But it's an auto reminder system, a tickler system that says, hey, you noticed this issue on this piece of equipment. And based on the way you scored it, you need to look at it again in a month, or three months or six months. But it's a it's a way to, again, have a regimented rigorous ways to keep track of potential defects and make sure you don't lose them at the right time you slip it into a work order and take care of it and then there is it out, would I use this particular section of em or this particular module, if I'm doing vibration analysis, and I, I see some sort of trends that are taking place what I sort of say, adding this asset, we had this little squiggly line and so on. And so, what I do with their that might it be a case to introduce a nonconformity mild vibration on a pump in a motor? Sure. That would be then that'll tie also into the next topic, which is IO.

20:00

But non conformities a lot of people think of those as originating in the transit industry where you're examining bridges and structures and things like that. So you may notice a crack or some scoring or something like that, that, yes, it's cosmetic at this moment, but it could you know, how water eats away at structures and things like that it could become critically important down the line if we don't keep track of this. But bottom line, you need a place to put those those I have observed this. And if you didn't have a place to put that, that observation is like, I have no place to put it. I don't know where to go. Well, people used to cram it into the work order file. And that's right, work orders and complicated the backlog that Wow.

20:40

Okay, listeners, that that's a big topic backlog. And working through that backlog. Continue. Continue. Yeah. And then of course, the, you know, one of the biggest topics going on in Asset Management right now is IoT, right? In the old days, we used to call these skated interfaces, right? Yeah, principle is the same, you're going to get this telemetry data, which itself is an old school term, telemetry data out of your SCADA system, your control systems, your devices in the field and into em where you can act upon it, right? two simple cases. One is you want to get equipment usage, from these devices into em, and let em generate your

21:19

plans, scheduled maintenance, preventive maintenance routines, simple case, a lot of people doing that been done for a long time. Beyond that you want to bring have the potential to bring in alarms. Yeah, their telemetry data, temperatures, pressures, things, you want to put some boundaries around. And if they start trending outside those boundaries, then you're going to act on it, you're going to create a work order a work request, or just a simple notification that says, hey, pump a is consuming more energy trending upward, or the temperature yes, those those two different systems like,

21:52

skater, let's just call it skate and em were separate for so long. But now it's so easy to integrate them. That's, you know, it's IoT. Yeah, what you're saying is that this particular em platform is able to just get that data collected. And it's somewhat agnostic to it. I don't care if it's a scalar DCs, whatever it might be, wherever that data resides, I'm able to sort of through whatever interface Yeah, pull it in. Mm hmm. That's right. Now, these data systems, these IoT systems, they collect so much data, it's like an ocean of data out there, EA m doesn't need that much, just a few sips, every few hours or every hour. Yeah, to do its thing. So having that easy integration gets the right data to the right place at the right time. Yeah, I like that. All right, let's talk a little bit about Capital Planning and long term.

22:44

Alright, so moving on over, let's just, you know, of course, assume that you've got your foundation of asset registry in place, and your work management processes and procedures are in place, yeah, reasonably mature. Now, you can start looking at looking towards the future, if you will, getting that forward looking view, it's not just a lagging indicator, we've got potential leading indicators that will inform us on how much longer these items are likely to last. So really, what we're talking about is these three key things.

23:17

One is

23:18

facility condition assessments. And in the past, before, some of these features were in em, we would conduct facility condition assessments by virtue of a work order, with a checklist, you know, on mobile, and it was a good process, very good process. There's nothing wrong with it. But essentially, what you're doing is, every year to three years, depending on the criticality of equipment, you're going to go look at it, and you're going to say, Well, this is good, fair, poor. And, presumably, in your database, you know, when you bought that thing, and we can put average estimated lives by classification on equipment, but then when you do a condition assessment, that means your asset may not last as long as you thought it would, based on its condition, or it may be really good. And you can take it on beyond where you thought it was going to last. But you don't know unless you get out there and and conduct these condition assessments. So this, again, ties back to the equipment ranking, you can now do condition assessments through the ranking module, which is a very formalized, regimented scoring mechanism to do that. You don't have to do it through work orders anymore. Can I look at particular sections of my facility and get a condition assessment based off of let's say, my, my equipment ranking in that particular location? And it sort of gives me the health of that? That's a common question. Yeah. People want to know,

24:39

especially managers, they don't want to know that this motor A is a condition to they want to know, at a system level. Yeah. You know, think of a wastewater plant. You know, the whole headworks system. What is the condition of it? arola. So, yes, you still You can't escape having to do those low level condition assessments, but the roll up capability

25:00

It tells you the overall health of the system. So yes, important yet. And then you can, you can drill down from there, you're gonna say, Hey, I'm yellow, whatever the dashboard is saying, I'm yellow in this section, let's drill down. Oh, it's that, Oh, I got it. There's a work order Arctic, I can I can just get I can get the information I need to that's right maintenance people tend to think in discrete assets, engineers and managers tend to think in systems, yes, you can get them the type of information that they need

25:26

to make their own decisions on.

25:28

And what's important as you start looking forwards, God is the next block I here have here is the strategy. If you take an individual item, and you think about it expiring, let's say 2025, we know this particular pump is

25:44

reaching end of life. Well, what are you going to do with it? Are you going to replace it completely in time? Are you going to rehab it? Re, you know, overhaul it,

25:54

you have to have a known strategy, or even multiple strategies available to you. So you can do scenario analysis, because invariably, you're going to have limited dollars. Yeah. So you may not be able to get that brand new shiny motor, and pump, you might have to do an overhaul. So given limited funds, you have these pre built scenarios in there that you could

26:15

trade off between, if you will, but that's now in the database and not in someone's head or on some contractors estimate. See, that's, that's powerful. And we take it for granted. And sometimes people are just saying, I got to replace it, I got to replace it. But but to have the data have the information available to truly be able to make those decisions on do I replace it or rehab it? What if I rehab it? How long? Is that gonna? You know, those are those are powerful strategies. Yeah, some equipment can be overhauled and brought to like new condition and some can't. Yeah, so the only way to know that is to examine each one and, and implement those strategies into the database. I love it. Right. And so, once again, this, this bottom block I have is remaining useful life analysis. yam does that for you. Now, you can see it right on the asset screen based on the ranking based on the condition, you can look right there. And it tells you the year in which it's expected to expire, simple as that right there. Easy reporting isn't dynamic? Is it a dynamic analysis? So it's pulling in IoT data? And it's heating up here? And whatever? It's Yes, it changes.

27:23

It is dynamic. Yeah. And this is something that we really, in the past had to embed a lot of intelligence in reports and scripts and things to produce. But once again, the platform is expanded to the point where this is just literally listed right on the screen.

27:39

That's pretty cool stuff. Pretty powerful. Yes. Cool. And you know, what a thought comes to mind Clay is that, you know, people businesses are struggling with that human element. You know, that knowledge, leaving whatever it whatever it's a it's a challenge. It's whatever this the the silver tsunami, all of these individuals that are leaving and retiring, and so on, and so forth. But the way you set this up, really addresses that if I do it right, in my agile acid registry, if I do it right, with my work management, and so on, and go from left to right here. The impact of people leaving and coming and going in the dynamics of just human behavior, is managed a little bit better here in this particular solution. Yeah, we've been talking about it for years is how to capture that knowledge and, and all these people that are going to be in this wave of retirement, so you're hitting the nail on the head. Yeah, perfect speaker getting that intelligence in the database and out of their head. Okay, so here's, here's a big beef for me. So the last block is business intelligence, analytics, data analytics, modeling AI, all of this stuff sort of resides? Can Can you sort of expand a lot because people talk about it. But I want to, I want to hear what you have to say about here. Sure, yep. This ties right into and kind of rides on top of the long term Capital Planning. So you'll have to make a little bit of a mental leap with with me here on the asset health dashboards, but what you're trying to present, you know, largely to managers and executives is here's our fleet, if you will, or here's our asset ecosystem. And you know, we can red, yellow, green, by system by individual asset. Here's a here are the assets that are good. Here's the ones that are, let's say, midlife and here's the ones that you need to be putting in the budget for overhaul or replacement. In the next you name the timeframe, the next year, three years, five years, right, you name the horizon that you're planning on. But those dashboards highlight areas of concern, assets of concern, right. So there's your subjects that you need to plan for. scenario analysis is different. This is where you say you provide parameters like I have a million dollars, or I have, you know, $2 million. And I want to I want to look at how I can apply that million dollars across my criticality.

30:00

123 you name it. Right? So it's what if scenarios, and this is huge in the transit industry, it's also big in public utilities with limited funds. How can I stratify my dollars and replacement strategy? What can I really get accomplished next year, two years, three years with the money that I have. And once again, the equipment ranking comes right back into play here. So our top criticality, our top risk, items should rise to the top and we should spend our money on those first, to make sure that we're covered, I have to tell you, that's dead sexy, if I'm in a data, and if I'm into asset management, and what you're doing, and what you're talking about here on this particular am in for em platform and how you apply this logic, it is man it is cool stuff and powerful. And

30:49

like you were saying, there's there's this, there's this thing that's happening, and it's constantly growing and refining and becoming more powerful and stronger, better, faster, whatever, Steve Austin approach, and it only gets better from here, it's not going to go down. Health, right? Yep, less slow, really solid and growing. And as I said, it's continuing to roll in. Things that used to be a point systems are now in the, in the platform, and it's integrated. And I have to go down the road of being able to say, Oh, my gosh, I remember the good old days when you have to create all this other stuff, but it's, it's anyway, are you active out on LinkedIn, we're gonna have to wrap this up. Are you active out? there? I am, I sure am. So reach out should be able to search me up play Bush, don't forget one more thing there, which got the last block. And this is, you know, this is still brand new. And, you know, it's talked about a lot, but this is, it's no longer on the far horizon. It's here. And that is predictive machine learning algorithms such as enforce Coleman, the biggest challenge people have in that area right now is not having enough history to feed the machine. But we're eminent A lot of people have been running a game for 10 1520 years, and they have good history and the history can be improved and tweaked and, and smoothed out, let's say so that these algorithms can look at your history and make intelligent forecasts. So that ties right in there with the bi bi analytics and the modeling. But again, as soon as you have the history to support the algorithm so that's up and coming thing there's a lot of new technologies out yeah, that's that's all stuff ality but this is the closest one of them. Yeah. I think that's cool, too. I think that's really

32:34

you need that history. And I bet you could not Nevermind. We're running out of time right here. So Clay bushes, the gentleman that's bu sh Stratum. If you if there's a couple of Clay bushes out there on LinkedIn, just calm up but Stratum str at u m, is the company you'll find play reach out to him. Definitely this infor cloud suite em is a powerful platform, definitely in this world of industry for Dotto, play. You are absolutely spectacular. I love this fellow asset geek. God, thank you for having me. Yeah, it's sort of set to a certain extent, but it's pretty cool too. You know, it's amazing, wonderful job, wonderful job, reach out to Clay. Now we're just gonna we're gonna have all of the contact information out on industrial talk comm so do not go away. We're going to wrap it up on the other side. Thank you very much for joining. Stay tuned. You're listening to the industrial talk Podcast Network.

33:36

All right. I hope you enjoyed that interview with Clay Bush, President of Stratham consulting, that's str at us consulting partners is the company telling you a

33:49

fantastic approach to that in for a platform and how to manage those assets as a company as as, as you proceed forward, vitally important, vitally important in this world of COVID-19 whether we like it or not, you got to build a business of resiliency, and it comes through people like play a platform like infor AM. All right. I'm gonna challenge you again. Once again, you want to be bold. You want to be brave, right? And dare greatly. Those are important qualities, especially today in this COVID world. But I'm going to challenge you to find individuals that are both brave and daring greatly and your product or your just your view on life will be definitely changed. Reach out to me. Industrial talk comm I'm more than happy to connect with you. All right. We're gonna be having another great interview right around the corner. So stay tuned. Thank you for joining

The post Mr. Clay Bush with Stratum Consulting Partners an InforEAM Partner talks about Asset Lifecycle Management appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking about the virtual event of the year- Fluke Reliability’s Xcelerate20! Home to 3 powerful iconic brands – Pruftechnik, eMaint and Fluke Connect. (that right-the guys with the black and yellow tools are FAR more than just hardware!) Join forward-thinking maintenance & reliability pros as they gather, learn, get inspired and become resilient. On air we are speaking Jeff Hay, CEO of RDI Technologies about “Leveraging Technology to It's Fullest to Make Your Facility More Reliable and Resilient”. Below is a quick summary of the Xcelerate20 agenda and video of the technology provided RDI. You can find out more about Jeff and the wonderful team at RDI Technology by the links below.

Motion Amplification is a video-processing technique that detects subtle motion and enhances that motion to a level visible with the naked eye. Motion Amplification Technology can resolve motions as small as0.01 mils or 0.25 micronsand can be performed live in real-timemaking it suitable for a range of applications from field-basedmachineryfault diagnosistostructural testing.The process involves the use of a high definition,high dynamic range video camera where every pixel becomes an independent point sensor creating millions of continuous data points in an instant.This turns a camera into a full field vibration acquisition device with millions of independent sampling locations.All points in the image are acquired simultaneously meaning relative phase can be determined across the entire scene for comparative analysis across the field of view. This solves fundamental issues in today’s standard contact-based data collections, that is for large assets outfitting them with contact sensors is costly and difficult because of the sheer number of sensors required to cover the entire asset.

In addition, the technology allows the user to measure calibrated absolute displacement across the full field of view providing a time waveform and spectrum for each measured location. Motion Amplification video is supplemented with other full field vibration techniques such as Motion Maps that produce colorized images of motion, vector overlays, and transient capabilities that allow the user to Motion Amplify small motions on a moving target making it suitable for analysis on a broader range of targets. This includes tracking and measurement of motion in a moving reference frame, including spectral analysis.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JEFF'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/jeff-hay/

Company LinkedIn: https://www.linkedin.com/company/rditechnologies/

Company Website: https://rditechnologies.com/

RDI Technology in Action!

SIGNUP FOR FLUKE RELIABILITY'S XCELERATE20, RIGHT HERE RIGHT NOT – YOU WILL NOT BE DISSAPPOINTED!

Xcelerate20

PODCAST VIDEO:

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

technology, resiliency, vibration, jeff, fluke, people, tool, asset, reliability, industrial, innovation, leverage, fullest, accelerate, amplification, rdi, listeners, scott, pretty, important

SPEAKERS

Jeff Hay, Scott MacKenzie

Jeff Hay 00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. All right. Greetings, you industrial professionals

Scott MacKenzie 00:23

all around the world. Thank you very much for joining the industrial talk podcast. This platform is dedicated to you the industrial professionals, the women and men who get it done. You are bold, you are brave, you dare greatly. And this is why we celebrate you each and every day on this particular podcast because you deserve it. Yeah, we celebrate you because you are absolutely wonderful. All right, in the hot seat in the industrial hot to the dot today is Jeff Hey, he is the CEO at RDI Technology. This is a fluke reliability, Xcelerate20 interview conversation. And you're saying so Scott? How come I know about fluke and you're saying yourself? I've seen that? Yep. They're much more than that. Just black and yellow meter, which are fantastic. They include brands like proof technic, he mate, and fluke Connect. And you know what? Jeff? Hey, he's going to be talking. He's going to be speaking, he's going to be featured at accelerate. 20 let's get going. Yeah. Great event. Great, great, great event must attend. Absolutely. And before we really jump into the interview with Jeff, hey, because I don't know, man. There's some great people out there. Jeff just happens to be one of them. And he's speaking at this particular event, by the way, I need for you to get your pencil and paper out. It was sort of weird pencil and paper, maybe pen and computer, maybe just your computer and put it on your calendar, whatever the technology, whatever it is, make it happen. It is Tuesday, November 17. through Thursday, November 19. And I'm telling you, they've got a just an incredible amount of great speakers, Jeff being one of them. We've got to just keep on rolling these wonderful interviews out as long as they just keep coming on in. So once again, calendar, get it on there November 17. to November 19, get it on there be a part of Xcelerate20. Now, one of the themes that happens with this particular event. And I think it's really pretty much focused on resiliency, business resiliency. What does that mean? What does the technology what is innovation? What does that bring to the table for future resiliency, business resiliency. So I always talk about collaboration, right? collaboration, innovation, and education, being at the heart of resiliency, but you got to do it with a sense of speed and purpose. And boy do you have to be tenacious, and the the speakers at this particular event, Xcelerate20 definitely fall into that category. And the theme, of course, Xcelerate20 is all about resiliency, and the solutions that are being provided with their technology with their innovation with their incredible thinking. I can't speak enough about that. Because especially today, and kudos to fluke reliability that they see and they see the necessity to be able to bring to you, the listeners and and hopefully the future participants of Xcelerate20 solutions that are truly geared toward resiliency. That's important. I mean, I can't get I can't get around it. I mean, I'm all passionate about you know, I am what the heck, man? Yeah, I mean, I'm just a big fan of industry. And boy, I'll tell you, fluke reliability leading the way with their solutions, and of course, the people at fluke reliability. All right. Now I'm gonna have all this information out on industrial talk.com Don't worry. And if you come to me and say, Scott, I can't find it. Well, you're lying because well, it's all out there because you need to attend it. Jeff hay is in the seat. Right? He is in the industrial talk hotseat. He is the CEO at rd AI Technologies. We're talking motion amplification. But how does that motion amplification? How does technology How does innovation really feed into the necessity for resiliency? That's what he brings to the table. That's what he drops. Right? Truth on this particular podcast. Enjoy Pay on the industrial talk podcast. Jeff, welcome to the industrial talk podcast absolute honor that you have found time in your busy schedule, because I know you're busy to talk to the listeners of the industrial talk podcast, how are you doing? Good, good. How are you, Scott, I'm well thank you very much. Now, before we get going, I want a little background on who you are, and where you're at, and all that good stuff so that we can level set for the listeners out there. And then we're gonna start talking a little bit about, you know, resiliency, business resiliency, what you bring to the table and how that impacts business. But before we go there, give us a little 411 on who Jeff is.

Jeff Hay 05:35

Yeah, sure. So I'm Jeff, hey, I'm the CEO of RTI technology. So we really are a company focused around computer vision for maintenance and reliability. So we developed a technology called motion amplification, that allows you to use a video camera to be able to measure vibration and use those use that tool on a an asset, such as a motor in the maintenance, reliability space, to be able to determine asset health,

Scott MacKenzie 06:02

before I forget, now, if I'm looking at that asset using your technology, and I mean, listeners, you got to go out to RTI Technologies and look at some of those videos because they're pretty doggone cool. I like it a lot. I look at it. I don't know why, but I do. I'm sort of it's like, looking at a lava lamp there. Jeff, you know, you just stare at it.

Jeff Hay 06:23

Yeah, you're like, is it? What's it doing? How could it be doing that? Right?

Scott MacKenzie 06:27

Anyway, but go out there, but in the world of the PPF curve, are you capturing if my asset is doing what your video is doing? Right? I just late to the game on that pf curve? And can you define pf curve, please, for us?

Jeff Hay 06:43

Yeah, so pf curve essentially tells you about a potential failure and the time at which that that potential failure can occur can occur. So essentially, it's kind of plotting the life of an asset, and in your risk with that asset over time. And as the assets life goes up, you know, continues, the chance of a failure goes up with with a fault being manifest in in the asset. And so, essentially, you know, with, with the technology, you you really want to try to maximize your Technologies in ways to, to be able to detect those faults as early as possible. And, and better yet, if you can detect those faults, before they even go into commission, you're sort of getting into, you know, before it even enters into the the PF part of the curve.

Scott MacKenzie 07:33

Yeah, and so, if you look at at a curve, and it's got a little slope too, and that's fine. The key is to be able to say, okay, but one can say that an asset, just by virtue of wear and tear is, is there's a lot of demands on it. And it's, it's, it's getting worked pretty hard, but you can with technology, be able to look at that asset, and be able to do to a certain extent, when you want to begin to perform proper maintenance on it, which is always a good thing. Right. And your technology allows that insights into that particular asset, is that correct? Yeah. So

Jeff Hay 08:10

there's, there's a, you know, there's sort of a host of things that you can detect, that are sort of, I would say bread and butter faults, like misalignment, soft, soft looseness, you know, sort of the big ones. And, you know, the, the key is trying to detect those as early as possible. So you have the most amount of preparedness, you know, for, for when you want to handle that fault, you know, and, you know, the best case scenario is, is that you have planned downtime that you can, that is upcoming that you're at very little risk really to, to leverage that downtime to be able to, to be able to repair that fall, if, for example, you don't catch it soon enough, you're kind of running the risk of a failure occurring before you're ready before your plan. And then it's catastrophic, and then you have collateral damage. And, you know, you can imagine the value, you know, of detecting the detecting fault earlier is is tremendous.

Scott MacKenzie 09:05

And there's really no reason why you can't I mean, the tools and that are out there the innovation that is out there, especially with your particular product, your solution is not difficult to operate, is it?

Jeff Hay 09:19

No, it's not difficult, you know, we, you know, we we always encourage people to be trained on on their, their technology, so the maximum maximize them to the fullest. But no, it's not difficult along with a lot of other Technologies that are out there with the proper training, you know, you know, anybody can really pick up these tools and, and really leverage them, you know, in in some form with our technology, for example, there is an element that's very similar to capture and video where it's sort of like you record a video and then you press a button and you're watching it amplified and you can see it move and you know, all the different pieces kind of dance around.

Scott MacKenzie 09:54

It's pretty damn cool. I'm telling you right now I like it. Now. You brought up a good point. Now when we start talking about business resiliency, and we talked about, especially pre virus, there was this, I don't know, a different view on how I'm approaching business, how I approach reliability, how I leverage technology and going forward. And and maybe I would have a two to five year, you know, strategic plan on when I wanted to play all this stuff COVID hits, two finger death punch, boom, hit you over the forehead. And now all of a sudden business, the conversation is, what what are we going to do? How do we create a business of resiliency? If unfortunately, something happens in the future? Now, let's talk a little bit about that. I'm all big into collaboration, innovation and education. And and now is the time a sense of speed and purpose. What I hear you say, Jeff, is that, first off, I have no Lance, I don't have all the answers, I got to interact with individuals like you that have an answer, have technology have the ability to educate? Can you sort of expand a little bit upon why that technology is important, specifically, when it's around business resiliency?

Jeff Hay 11:11

Yeah, sure. So, you know, the first part of that is having the technology in place, right, having the technology in place. So that in a situation, let's take the COVID example. You know, that happened pretty quick, things don't change like that, you know, that drastically.

Scott MacKenzie 11:28

Right? Fine. Tuesday, bad?

Jeff Hay 11:30

That's right. And so so, you know, we were aware of the situation now that you know, so it's a sort of a full full me wants scenario, where, you know, we know, we know, this can happen, so and so are the Technologies in place that that that's really, I think, a key question you have to ask yourself, if not, you know, well, what do I need to get do to get the Technologies in place, that and then so there's a second step to that, after that is, are the Technologies in place? And are is my workforce properly trained on those Technologies? Yes, if we have the Technologies in the building, when this happened, it doesn't make a whole lot of difference, if we're not properly trained on that. Now, there were some, you know, kind of things that happen a lot, you know, remote training and things like that, that, that I think people have started leveraging, and that's great. And I think that that's going to be another thing that we're going to probably adopt, you know, large scale, but having that training piece is very important. Because, you know, I it's not uncommon for, you know, a facility to have lots of Technologies that are going unused and gathering dust on the shelf, just because the workforce is not trained on it, when there's tremendous value, just really easy, low hanging fruit, to pick up those Technologies, and get people trained on them and get them moving with them.

Scott MacKenzie 12:45

That is, it's such a absolute, accurate, you know, analysis of those these tools. Like I said, pre virus, these tools, were probably sitting on the shelf and somebody's cubicle, the individual that was originally trained on moved on, and it just sort of sits there and, and the software is not updated, it's just a mess, and then come come to virus. Now everybody's realizing, hey, these are important, we need to figure them out, we need to at least deploy the people to get out there to do it, so that we can at least begin having the technology in place to be able to do what we need to do to create this business of resiliency. But I would imagine, Jeff, the challenge would be, we all know, we all know that there's going to be this next normal right now we're sort of right in the middle of it. And we see the sense of urgency, and we need to be resilient, or whatever we want to call it. But they're we're gonna get lazy, there's gonna be a point in time where we're gonna, and I see a challenge of sustaining that. Do you have that same insights? Or what do you think?

Jeff Hay 13:53

Yeah, no, I mean, I agree. I mean, I think that that we really, you know, it's, it's one of these scenarios where we talk about reliability, we talk about resiliency, you know, in a company that was a company that was not necessarily preparing for this, right, but had a proper maintenance and reliability program up and running, would have a much longer run rate going into this, you know, the building, you know, things are starting to open up, you know, facilities have have the things in place, but there was a period of two to three months. That was pretty serious for for not letting visitors in and not allowing people to visit and so so the question was, you know, were you prepared for that, and if you had a normal maintenance and reliability program, that was up to speed that was current, your your workforce was was was trained, you could probably get away with a much longer period of time when you were under that sort of lockdown. You know, and that's the sort of thing that I think people need to take away from this in the sense that just getting things up and running and properly in place with your maintenance and your reliability programs. Allow, you know, just preparedness for any sort of event happening.

Scott MacKenzie 15:05

I, you know, we all understand that there's the challenge of COVID. Anyway, I got that side of the sword. But then there's this other side of the sword which created the opportunity and, and people are having companies people are having more meaningful conversations and are focused on what is important. And maintenance and and having a reliability program, mature or at least begin that process is a conversation that people are having today. Beforehand, they replied guy, I've been there, done that. And then all of a sudden, this happens. And then they realize, ouch. If I was a little less stubborn, and less reactive and whatever, less distracted, I would have been a little bit better off today, because I would have had a more of a mature reliability. So I think that that is a really, really, I guess, a good thing that happened as a result of

Jeff Hay 16:05

silver silver, there's always silver linings, right. Take them no matter what.

Scott MacKenzie 16:09

Yeah, exactly. But you know, that there's going to be this there always going to be roadblocks. And and I just reiterate the necessity to innovate the the necessity to use technology to its fullest, like you, you've so aptly put the problem I deal with and help us understand, Jeff, is that you are and you and your team at RTI are just absolutely mad crazy on doing the best, and constantly changing and pushing the envelope me not the sharpest tool in the shed, I'm still having a hard time evaluating the prior versions helped me understand how I can get up to speed and what strategies do I need to in my head? To do this?

Jeff Hay 16:58

Yeah, I mean, that's it. And I think there's it's a timely question, because I think even that that's evolving, so it's true, we, you know, we, as a company, have a mindset that we're constantly innovating, you know, we, we were releasing new features and new capability and essentially, because our tools is cutting edge anyway, in the sense of using a camera as a as a sensor, it's these are pretty sometimes our updates are pretty monumental in in kind of the, the change in the way people use our tool. And we do you know, even us, you know, we struggle with making sure that our customer base and, you know, the the market is, is educated on that, you know what one of the things that I will say, you know, in in terms of the timeliness of, of everything that's going on, is we've been really engaging community online and providing a lot of sort of educational awareness and educational webinars and that sort of thing. And in our engagement has been really, really positive on that. So we we as a company, make it a point to try to make sure that awareness and education is on our tool is in the forefront. So those sort of tools, and those things are available on a rolling basis so that you can sort of jump in in a webinar and see see what the see what the latest is because the product today that that we offer is not the same product that it was a year ago. And so there's,

Scott MacKenzie 18:21

that's amazing. That is amazing to me, because it said it does. And I guarantee you guys are sitting there going, I didn't know, we could do that too. We can refine that makes it clearer, that makes the the analysis of data information better. I think that's pretty cool.

Jeff Hay 18:39

Yeah, we really try to you know, we really, we really tried to work on this education piece but and then to the other piece about it is I think this industry, you know, there used to technology, so we're fortunate that they they adopted like technology, but but our tool is a little bit different in that it's not to traditional plots and graphs that vibration analysts are used to looking at. So we really, we have a challenge there of just getting people's mindset around, hey, now you know, it's a video and how do I leverage a video and integrate that with my reliability program, to be able to, you know, utilize it maximized to its fullest and not use the tool with preconceived notions of a traditional sort of vibration tool. So that's, that's something we really really work on

Scott MacKenzie 19:30

you that's an interesting because vibration analysis, the the traditional vibration analysis have been around since the beginning of time, almost, you know, and so it's a very mature industry and how they look at vibration and they're constantly refining that as well. And here comes RTI and you're saying, We've got this video that that allows or this technology that allows you to actually, for me, layman person, I don't have to look at the little squiggly lines. I can actually see See it? Do you do you align your technology with the sort of the traditional vibration? You know, thinking out there,

Jeff Hay 20:08

we do, we, we make sure we cast it in that perspective. So that that people understand what it is we're trying to do with it, but but extend it, you know, we can, you know, with our tool, you can measure, you can draw boxes in the video, and it will make a virtual sensor there that will provide you with the squiggly lines, the time waveform, and that's just a small piece of it, you know, and that's sort of connected with that traditional methodology, but, but we can extend that further, like, give a colorized image of the vibration, you know, give a video of the vibration and give these other tools that allow you to tune in, because, you know, if you think about our technology, most people are used to using maybe a multi channel analyzer, maybe it has three channels on it, right? This three, whereas we have, you know, two, two and a half million pixels that are each a sensor, so now you have, it's like, you have two and a half million vibration data points. And so you have to think about that you can't look at each one, you know, you have to do a lot of data reduction, you know, and so we, we have tools that that, that help with that to try to, you know, you've got to it's, you know, one of the things I like to call it fulfilled vibration, you're doing vibration over an entire field of view. And so, it's not quite as simple as just putting your sensor on, you put your sensor on something and saying, Okay, this is, you know, I'm just gonna get this one data point, you know, you have all these data points that you can gather. And, and so you really have to think about it differently.

Scott MacKenzie 21:43

You do, and I mean, and that's an education in itself. Because Forever, forever, forever, we looked at vibration a certain way. And now all of a sudden, you come in and say, you can look at it this way too. And it is meaningful, and it is tactical, and it is a way of being able to extend the life of that asset, if you know how to do it. And now if you know how to use the tool correctly, I just think it's, it's, it's cool. Now, last question, what do you see going, Jeff? I mean, I mean, what do you guys, I mean, already, I'm, I'm impressed. And I see the stuff, the the product that you're producing out there? What do you see it going? What's the next sort of horizon on all this?

Jeff Hay 22:26

You know, one thing I'll say about where we are, it's really exciting to be in the camera space right now. You know, I mean, you've got cameras that, you know, do anything from give, you know, they'll send me a ticket, you know, a fee, every time I cross a bridge, you know, automatically to my doorstep, you know, and then and then, you know, they'll drive cars, you know, now, they, you know, they analyze machinery vibration. So, you know, that, it's really exciting to be able to leverage a technology like that moving forward. You know, one of the things that I think that that our cameras are known for, you know, sort of ubiquitous, our security cameras, where they're everywhere, you know, you can measure anything, and everywhere, we just, we just launched a continuous monitoring product that is fully networkable. You know, you can put as many cameras on a network as, as you want. And, you know, start covering and monitoring 24 seven and get email notifications. So, you know, camera technology can really be leveraged this way, because we already do it in other industries. You can never escape. Now, all of a sudden, you can snap

Scott MacKenzie 23:30

like, I got this little 4k camera up here, but it's like, there it is,

Jeff Hay 23:34

like, pretty powerful device.

Scott MacKenzie 23:36

Yes, pretty sophisticated. A lot of stuff inside we take for granted. But there's a lot of sophistication and technology in there. All right. Are you active out there on LinkedIn there?

Jeff Hay 23:45

Yeah, I'm on LinkedIn. You can look me up. Jeff. Hey. And then we're the company's very active rd Technologies. We have a motion amplification groups you can join. And then we have a YouTube page that has, you know, pop some popcorn, pull up a chair and you can you can watch endless motion amplification videos. It is

Scott MacKenzie 24:04

telling you it's like a lava lamp and vibration. I'm going to stare at it or just a fun, it's just the trick there, man. It's just like, you just can't get enough of that. Alright, listen, listeners. That is Jeff Hey RDI What does that stand for?

Jeff Hay 24:19

Well, it's really just already I nowadays but research development, innovation is what it originally was, but it's become, you know, just already I

Scott MacKenzie 24:27

think, thank goodness, because I thought that would be a long domain. Yeah,

Jeff Hay 24:31

it would be probably available but you

Scott MacKenzie 24:34

know, guarantee is available. I guarantee it. Alright, RDI Technologies is the company. Jeff. He is the CEO of that fine. Team. I'm telling you, man, it's great stuff you need to go out to their website need to go out to their YouTube channel. Look at this stuff because it's fantastic. We were talking a little bit about resiliency. They are a company that is truly collaborative, innovative, and definitely love the education side. To that, and they're doing it with a sense of speed and purpose. All right, Jeff, you were wonderful. Absolutely. Wonderful. Thank you very much for joining the industrial talk podcast. You have a wonderful day my friend into Thanks, Scott. Always a pleasure. All right, you listeners, we're gonna wrap it up on the other side, all the contact information, and maybe I'll just sort of take one of those videos and slap it out on his podcast just because it's cool. Cool stuff. All right. Stay tuned.

Jeff Hay 25:24

You're listening to the industrial talk Podcast Network.

Scott MacKenzie 25:34

All right, Jeff, a rock star. You heard it. You heard it from the man himself. RTI Technologies is the company we're talking innovation. We're talking resiliency, we're talking about collaboration, innovation, education, speed, purpose, tenacity. Got it. Bring your A game, we need you now more than ever. pencil and paper computer, whatever you want. Get it on your calendar ASAP. We're talking about accelerate, right? accelerate, November 17. through Thursday, November 19. featuring some of the best within reliability, innovation. Big, big, big thinkers in that world, right. Don't miss out, go out to buy, you could go to industrial talk.com there's a link out there, fluke reliabilities bringing out this Xcelerate20 All right, I've challenged you to be bold, be brave, dare greatly hang out with people who are bold, brave and daring greatly. Your world is going to change the way you look at the world is going to change. Another great accelerate interview right around the corner. Thank you very much for joining me

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Fluke Reliability's Xcelerate20 and the Industrial Talk Podcast is talking to Blair Fraser, Global Director of IIoT Solutions at UE Systems about “Disrupting Your Bearing Lubrication Through Automation”. Get the answers to your “Bearing Lubrication” questions along with Blair's unique insight on the “How” on this Industrial Talk interview!

It's been said that as many as 60% to 80% of premature bearing failures are lubrication related. Whether it is due to over lubrication, under lubrication, or simply using the wrong lubricant for the wrong application, it is still a lubrication related failure. One challenge for maintenance & reliability professionals is how to optimize their lubrication PM’s. Ultrasound technology is one way to assist in enhancing lubrication procedures. Using ultrasound, we can prevent lubrication failures due to over and under lubrication.

You can find out more about Blair and the wonderful team at UE Systems by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BLAIR'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/thisisyourai/

Company LinkedIn: https://www.linkedin.com/company/ue-systems/

Company Website: https://uesystems.com/

SIGNUP FOR FLUKE RELIABILITY'S XCELERATE20, RIGHT HERE RIGHT NOT – YOU WILL NOT BE DISSAPPOINTED!

Xcelerate20

PODCAST VIDEO:

PODCAST TRANSCRIPT:

lubrication, friction, IoT, IIoT, bearing, grease, data, people, blair, technology, lubricate, put, system, uesystems, industry, called, companies, lubricant, solution, talk

SPEAKERS

Scott MacKenzie, Blair Fraser

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving.

Scott MacKenzie 00:18

So put on your hard hat, grab your work boots, and let's go Hey there, welcome to the industrial talk podcast. We are 100% You know, this, this platform, this industrial talkback platform is dedicated to you. But women and men of manufacturing the women and men of industry, you are bold, you are brave, you dare greatly. you innovate. But you innovate and you are changing lives and the world around you. That's why we celebrate you on this podcast pretty much every day. That's right. Now we're in love with you every single day. And that's why you are the heroes on this particular podcast. All right. Another great interview. And this is associated with Xcelerate20 right, Xcelerate20 that is a conference brought to you by those wonderful people at Fluke Reliability. We're going to be talking a little bit about that. His name is Blair Fraser. And that's f ra s. Er, ue systems is the company talking about i o t let's get rockin. Yep. All right, I want you to get out your calendar, paper pencil, something to mark it up. And I want to put this date down, you got to put these dates down on that particular calendar. It is November 17 to November 19. It is a virtual conference. Of course, it is because we live in in this pandemic world right now. And it's Xcelerate20. That's Xcelerate20.

Scott MacKenzie 01:48

That is a conference brought to you by those incredible folks at roll Fluke Reliability. And I need for you to put that down. And and quite honestly, you know what's going to happen. You can also listen to Blair Fraser, he is one of the incredible one of many, trust me one of many incredible professionals that are going to be sharing how to do things the right way in the world of asset management, reliability, IoT industry for Dotto, and anything in between the theme, the theme of this particular event, and boy, is it timely, I just want to make sure you understand it is timely. And I'm going to look over here at my other computer because I want to make sure I get it straight. The six domains of resilience. Now, you know, as well as I do to build a business of resilience, and I've been preaching this on the industrial talk podcast is that you're going to have to collaborate, you're going to have to innovate, you're going to have to educate with a sense of speed and purpose, right. And you're going to have to be able to put these processes in place. So that if Lord willing, it doesn't happen. But if it does happen, you get hit by the the two finger death, blow of the COVID or some other unusual virus, you'll have a business of resiliency. So the themes that are going to be communicated to you going forward specifically with the Xcelerate20 casts of incredible professionals is the sixth domain of resilience. Number one, vision that is purpose goal. Right, and congruency. Okay. composure. That's, that's the other one. We're talking about reasoning, health, tenacity. And of course, my favorite, my favorite is collaboration. And I'm always into that. But all of this is wrapped up in, you're going to be innovating, you're going to be definitely educating. And it is an absolute honor, that I have the opportunity to not just speak to Blair but others that will be presenting at this particular conference. And I'm telling you, they're going to bring the lumber, they're going to bring the excitement, they're going to bring the energy because you deserve it because you need to learn about this. And this is a boy, it's just a timely topic, everything that's associated with, you know, industry for Dotto IoT devices, you name it, it is a timely conversation. Now, let's get on with the interview. Blair Frasier now want to make sure you understand that that is with an S S, not a z that's FRASER, you IE systems is the company he is the global director of iiot solutions at that wonderful fine business. And we are talking about in this particular episode talking about lubrication and strategies associated with using the IoT solutions and the devices associated with it so that you can properly lube your equipment which is very doggone important, I'm telling you right now, look into that. Reach out to them. Now, everything is going to be there, you're going to have to get involved once again, November 17, through the 19th. Xcelerate20 is the event. I'm going to have that link out there. If not, you just go onto Google and pop that in there. Make sure it's an axe, and you'll find all you need. Get engaged. Get on it. I'm going to be doing it. So shoot you. Alright, let's get on with that interview. Blair Frasier is the one in the hot seat. We had a great time. Enjoy the conversation. Blair, welcome to the industrial talk podcast absolute honor that you found time in your busy schedule to talk to the listeners of this fine podcast.

Blair Fraser 05:41

It is a fine podcast. Got it. Thank you so much. Yeah. Heck, yeah. Well, that's a way to start a podcast.

Scott MacKenzie 05:49

That's right. Thank you very much for joining. All right. That was excellent. Yeah. All right. For the listeners out there, you can tell that Blair's got a little spunk in him. He's quite peppery background into who you are, and why you're such a great professional there Blair. And then we're going to talk a little bit about lubrication.

Blair Fraser 06:06

Well, I can I can give you some background about a great side of me, but absolutely. So my name is Blair Fraser, I'm the director of IoT over at ue systems, ue systems been around for 40 years in the ultrasound business in preventive maintenance, energy optimization, things like that, using ultrasound as a technology. I started my career as boots on the ground, I'm actually an a not a very good one, a licensed electrician. And what I say is, is even my own family wouldn't hire me to install a light bulb. So I think that speaks to the, to my skill set from that perspective, because I didn't do it very long. And I do go back and, and get into engineering on the electrical and automation side. So yeah, I spent, I spent the first part of my career on the shop floor, which I think, brought me a lot of real sense real life. And then I've ventured out in the technology space, the last three years prior to joining YUI systems, I focused on artificial intelligence. One is a guy like me doing an artificial intelligence, I still don't know, to this day. And again, the way I learned artificial intelligence was through brute force. And that brought me into the technology game and now at YUI systems focusing on on technology, how can leverage the power of ultrasound and bring that to more people in a more convenient, more safe way? You know,

Scott MacKenzie 07:19

what's interesting about AI, I think pre virus, pre pandemic pre two fingered, you know, death punch, I believe that people said, innovation is important to my, my process, my manufacturing my industry, yeah, but I'm going to sort of run a two to five year timeline on it COVID hits, though, then all of a sudden, we need to create a business of resiliency, and, and at that base, we've got to be able to, I mean, we've got to bring the innovation, and that's where you sort of shine. And that's where ue systems shine. Because you're you're right there where you're creating solutions for businesses that keep them up and running as long as they possibly can, which is very important. Let's talk a bit about that.

Blair Fraser 08:05

Yeah, it is, I think from a point of resiliency, I think I think it was the CEO of GM said it best if you go into this pandemic, and come out the same way you came in, you fail to take an opportunity, right. And I think it's a challenge to all of us. And what we're seeing is, it's very clear to this day is those people that invested in innovation, or an automation or some part of their digital transformation process going in to COVID with pandadoc, whatever you want to call, I don't want to go down now. But you had a better opportunity in front of you from those that did not write and we can clearly see it. And I'm sure you've done this across all industries or certain industries that lag and there's gonna be many listeners go, yeah, that's me. Right. And we all have that excuse that I'm gonna compete and innovate. But I think what we've learned from this type of technology is small incremental steps, right? That is the key. And that's what we're trying to do a ue systems. I'll give you an example. You mentioned, you know, we help companies operate safer, more reliable, more energy efficient, and we do, but the key part to remember is we are one piece of a larger puzzle, right? And what I love what's happening in industry is the big giants, right? A companies and the small mom and pop shops now are all contributing to a better, more efficient work environment. See,

Scott MacKenzie 09:21

that's, that's interesting. You bring that up, because, you know, everybody understands that the one side of that sword and that sword is painful that that COVID sword, yes, we got it. People are hurting. There's some challenges the other side, and you just brought it up, you sort of touched upon it. There is a greater spirit of collaboration. There has to be and there

Blair Fraser 09:39

has to be people listening to this podcast. We're the ones that running it. And I love it because the giant companies are not going to end the event I'm talking about vendors are not going to own the ecosystem. We've seen it we've seen companies try to we'll build this ecosystem for you and it's going to have everything No, you know what, you know what we're really good at altra sound you know what, we're not really good at a lot of Other things, so don't come to us with the other things, we are going to supply you with world class best in class altra sound solutions, use it for that, if you want to tie it into other systems, that's great. You're going to play in their sandbox,

Scott MacKenzie 10:12

too. And I love that. I think that that is a beautiful statement, because I, I really believe that and I believe the fact that when we start to, to look back, we're gonna say, Okay, yeah, some people, yeah, they didn't take advantage, but there's gonna be a lot of people who are saying, that was the best that that unfortunate situation was the best for my business. Because I was able to contact Blair, we created greater focus into what we needed to do just because we needed to, and we're not dealing with all the, you know, the, you know, the shiny objects out

Blair Fraser 10:44

there, it's great to be lots of shiny things. Yeah. And, and that's, that's what I tell people is, you can go and start to Google IoT solutions. And you can find so many solutions, I lost track, I used to keep track of them and follow them to see technology and I, I love technology, even it's from a competitor. I love it, right? Because we're all contributing to the better good, the sandbox is huge, right? But here's the and keep this in mind. I'm the director of IoT a UV systems, companies, people don't need IoT. Right, what they need is a solution to a problem. IoT is a mechanism is a tool that could possibly solve that problem, not guarantee it, but it's a it's a tool, a method to solve a problem, what you need to do is figure out how to solve a problem. And hopefully IoT has an aspect to that. I love it. And you're absolutely spot on. And I think those conversations are happening, because I think that people are saying, like, I can't, I can't dilly dally, I've got to come up with solutions to my problem. Right, those problems are what? Here's the reality and and another CEO of Microsoft, right, came out and said, digital transformation changed in more than two months that didn't last 10 years or something like that, and totally agree, because what are we seeing is, you know, a lot of us are gonna listen to this podcast, and we're sitting at home, I, I used to be on a plane every other day. I haven't left my house. I'm getting I don't know what to do. I got it like painted or something. Right. I haven't left my house. So here's the challenge. I'm now supporting customers, I'm having these conversations are in technical talks with all these companies, and I'm doing it from from my house, and it's something I could I thought was never possible before. You know, I'm a face to face person, I want to look you in the eyes, make sure I trust you see how you act, make sure you put your shopping cart away. Right. those type of things? And then and then, you know, do that. But I'm learning these face to face conversations. No, we're lucky we know each other from the past. Right? But what a difference these these technologies can do.

Scott MacKenzie 12:41

Right? And you're absolutely correct. And I think it's forever changed, right? I mean, it's it's harder for business to justify Blair to jump on a plane to go talk to somebody, when maybe it's just a 15 minute conversation, we could do it by zoom, and it'd be just every bit as effective. And I think that there are going to be other consequences that are resulting from this. And some people can say, Why do I need that office? Right? I just stay in your house and no talking, you know,

Blair Fraser 13:08

well, that's right. So here's the thing. Now, now many of us are getting overloaded with zoom meetings and things like that. Yeah. So you've been proven that these virtual meetings are way more tiring than actually meeting in person. So if you ever get done a day of just back to back meetings, and you're exhausted, you're like, I didn't do anything. Well, it was talking to a screen, but I'm exhausted. That's why. But we flip that on to the end of what we're seeing now with IoT, in particular condition monitoring. And I have gone out and said, I think we're at a crisis point, I think we have a serious problem with IoT and condition monitoring. Because I think we are getting so much data, so much data, we don't know what to do with now we can strap a sensor on to anything and get data. You don't necessarily what it means, right? And I come from me, I know the value of collecting data data, I still don't believe data is the new gold, I believe, insights. Yeah, new gold data is just the raw material, right? Gold is the iron ore if you will to get that gold. But we're focusing on capturing this data. And for the AI background, absolutely collect data. never delete data, always save that day. You never know when you need it. But really what we're trying to get to is insights, we're trying to solve that problem. How do we get to insights? So you can start to log in these systems and get all this information. But how do we get insights? Right? But

Scott MacKenzie 14:23

isn't there a way to be able to say, Okay, I'm collected data, and there's data, no man is a tsunami. And when somebody says I can, I can put an IoT device out there, and that device is cheap. And all I do is just sort of stick it out there. And now it's into the cloud, right? There's data everywhere, and it is a tsunami. The key is to be able to take that data and really create the parameters of saying, this is important data. This is not important data, get rid of that, because maybe it's not, but then of course, you want to save it all.

Blair Fraser 14:55

Yeah, of course. Yeah. No, and AI is gonna help it AI is gonna help you That data start to tell us and I love it big fan of artificial intelligence. But also, there is also there's data, there's insights and a very, very small portion of that data we're collecting is what I call actionable insights. What can I, what can I do from the data turned to insights turned to actual instance? I can do and let's let's talk about a bearing, for example. Yeah. So bearings, they're spinning around in our plants or our industry everywhere, right? It is said that 80% of premature bearing failures can be traced back to port lubrication practices. Right?

Scott MacKenzie 15:38

Yeah. Too much not enough. That's right. Whatever. It's just like, right. Yeah.

Blair Fraser 15:44

Right. So so it to me, it's a smoking gun. Right. Emma says, Well, I have a have a downtime issue with my rotating equipment. Well, your bearings, I think was SPF come up with the study saying less than 11% of roller elementary anti friction bearings meet their design life?

Scott MacKenzie 15:58

Less than 11%? Less than 11. So I don't know if it was 10.9. round down and say

Blair Fraser 16:05

10%, we can say that, right? So bearing we know bearings are failing. But here we are, in my opinion, going back to that crisis, I think we're in we go to the PF curve, every reliability maintenance person probably knows that pf curve, right. And everyone's racing to pee pee is that point that has identified by Nolan heaves a identifiable physical condition that something's going wrong? Right, right. So every single person, and companies there is saying, Hey, I can detect this point P on this bearing before anybody else, right. That's what everyone's racing to. Right to give us enough time to start planning. Right. Right. That's great. Because, you know, I don't get really caught with my pants down, I can start to plan, right. But, but there's, you look at that PDF curve, there's also a domain, just to the left of that was called the predictive domain called the proactive domain. Right? This is where we're trying to prevent the failure from happening in the first place. So you know, Benjamin Franklin, one ounce of prevention is worth a pound of cure, right? I think that holds true with this, too. What if we were to put just a small, every person out there listening to it for every $1 you spent at at detecting a failure, you put 10 cents of that into trying to eliminate failure from happening in the first place, or even not even eliminated, but prolonging it?

Scott MacKenzie 17:25

Yeah, I was just gonna say you can prolong it, because eventually, just bearings themselves will eventually where no matter, let's say you're hitting your lubrication. on target, right? That's just gonna eventually over time, where, but the key is that one moment when you can pull it out properly, put another one in, and you're back up and running. It's better than having a catastrophic type of deal.

Blair Fraser 17:50

That's right. So that's what we're trying to do. And that's really what we're trying to do with the with IoT and ultrasound. So what we're doing with that is, we've already established for decades, the process or this idea called ultrasound assisted or guided lubrication. And what we're doing there is we're measuring friction, right? The purpose of an anti friction or rotor element bearing is to reduce friction. So it makes sense. Let's monitor friction. And what that friction tells us is two things. Exactly. When that thin film, less than one mil, on those ball bearings, has started to degradation, it's not there, and we cruise friction. So it's telling us when we need to re lubricate or re grease, right, but we also use that friction to tell us precisely how much lubrication is required. Okay, so we're getting to that, you know, common lubrication issue, what I call inadequate greasing, that covers over lubrication and under lubrication. Both are just as bad. No, grease is bad. That makes sense. But guess what, you put too much grease into a bearing you fill that cavity, you create more friction just makes sense,

Scott MacKenzie 18:55

right? So you got those individuals out more is better,

Blair Fraser 18:59

more so right? And I get I get to be fully candid with you here, Scott. I was that guy. When I started my career, I was working in a facility. And I had I thought I was doing this every month I went around and I squeezed that. I said, Yeah, I saw that old grease come out the seal. Right. I must have put enough grease in. It's good. Yeah, I don't Good.

Scott MacKenzie 19:21

Now to the next one.

Blair Fraser 19:22

Yeah. You know, it's interesting vitamin measuring friction, I would have seen, hey, this is literally what happens. You start to add grease a Greece needs a bearing nice Greece, right? You start to lubricate that friction starts to go down, right? You can literally watch it with our software, you start to apply more grease after you've replenished that thin film. Your friction starts to go back up again, past the point that you started that actually made that bearing worse. Right? You've actually clearly by thinking you're adding grease, you've made it worse, right? So here's the challenge. So now we're in this world, this COVID world so what we're trying to do is enable technical To make us better to make us faster to make us smarter, right, and I personally believe that technology is never going to replace proper education experts in this field even with AI. Okay? What I'm saying is we need to enable these people better. So what we see is the average wrench time in a facility can be 30%, which gives the average person or technician about 140 44 minutes a day to do work. Now, if that's your lubrication technician, is 144 minutes to go around and lubricate or she to go lubricate. How many bearings Can you lubricate in that time, right? So here's the challenge. In this COVID world, just like we learned that most of our business can get transferred over to home offices and virtual, obviously, maintenance, very tough, you can't bring assets home with you, we can learn that we don't necessarily need to go to this equipment, right. So the challenges there is we use this ultrasound guided lubrication, we're using technology. In fact, our on track system can bring you that friction level in real time to anybody on any device. Right now, I am looking at the friction of a bearing in a system in the Netherlands on my phone, right? So I can see the friction of that. And what's great about that is it's not data, it's incites friction to me, I understand, right, if this friction to here, I need to lubricate. It's very simple, right? But here's the challenge, when I have to go lubricate, I still have to go out to that vise to go do it. Right, you physically have

Scott MacKenzie 21:31

to I mean, it says, we have to walk out there with the grease gun move we get on that, yeah,

Blair Fraser 21:36

I'm gonna grab my grease gun, I'm gonna get hurt. And I'm going to put on my safety equipment because things are spinning or falling all that stuff, right. So this was one solution to a problem of three common failures of inadequate lubrication. The right lubricant is a huge issue.

Scott MacKenzie 21:53

I got it right down there, I got the right grease. Yet no rain again, a baby.

Blair Fraser 21:58

So what have we done, we've recommended procedures in place. Color coat, your grease nipples make different fittings, so there's no physical way you can put the wrong grease in. And the third one is contamination. Break. Big. You don't want anything in that, right? This is contrary to belief is smaller the particle of more damage, it does better off putting a bowling ball in there then pieces, right, which you can see the bowling ball. You could Yeah, so So here we are. So even with ultrasound guided lubrication, we're still making sure we're lubricating not based on time, because we have learned that time based anything in our world is bad, right. So typically, you know, practices are time based, every month, I'm going to go give it a shot, a lubrication, ultrasound guided lubrication, we still go around on a time based method, but we're measuring friction, okay, this friction hasn't changed, I don't need to lubricate, right. And then the other side of the fence is saying, I'm going to put in what's called an automatic lubrication device. Okay, these are individual units, sometimes through distribution block, which dispense a very precise amount of lubricant or grease into a bearing at a specific time. So every day, I'm going to put in eight CCS or every month, I'm going to sweat it

Scott MacKenzie 23:10

driven by data, it's driven by insights, you're not just doing it just because but your

Blair Fraser 23:16

log it in it is you go by data, but you're doing it by time, typically. So you're doing it still, every day, I'm going to put a little bit of grease in there, which is, which is which is good, which is good. But you still don't know if that little bit of grease everyday is required, because you still don't know the friction, right? So you set these devices up. Some of them do have vibration sensors in them to make sure you're only going to lubricate when it's running. But you're still not getting condition based lubrication. So on one side, we're saying, hey, do condition based lubrication, you have other people on your side that saying I have these automatic devices that are going to take care of it for me. And hopefully, I've set up the right, time based. So it doesn't take much to think about what if I put real time friction into these automatic lubrications? Where I'm sending a signal based on friction to a lubrication device. Yeah, that thin film, I don't care if a month has passed, two days have passed, because it depends if I how I treated it, what the load was on it, how fast it was, things like that. So welcome to the contract smart loop, we develop a product that we can then monitor that friction in real time on my phone. And guess what, if I wanted to with a proper security, because IoT is all about security, I can hit this lubricate button on my phone. And what it's going to do is send a signal to that automatic lubrication device and dispense a known quantity of contaminant free exactly the right lubricant into that bearing. And I could hit that button. Watch that fall. If I need to lubricate a little more, I hit that button again. This is what technology is doing for us. Right. And I think it's very important to notice we're not replacing that lubrication expert, you still need to know the fundamentals of lubrication, you need to select the right grease. You need to make sure it's the right thing. quantity going in there. Right? But you have a real time feedback mechanism to say when and how much grease to put in there.

Scott MacKenzie 25:07

Yeah. See, this is so interesting, because I love the innovation that exists out there, especially within IoT. And, and how it like, again, you know, this whole COVID thing has brought that to right up front. And people are having these meaningful conversations and, and that that solution by YUI systems is just fantastic.

Blair Fraser 25:29

It's It's fun, but it also goes to work I think technology is going to fit in. And regardless of how good the situation, the solution is, the cost, there has to be a cost to benefit ratio. Right? Because if this is too much, you know what, I'm gonna take that risk, I'm gonna put an automatic Luber are still gonna go in and do routes. And that makes sense. Right? So we had to think of technology. What's great is technology's adopting so quick is driving the cost down of everything, to take your data, put it to the cloud, we're not in the cloud business, right? We host our data in the cloud, but it's not our cloud. No, I'm not. I don't I'm not competing with Jeff bazel. store data in the cloud or or, or Bill Gates there. Right. So

Scott MacKenzie 26:11

I would highly advise against that. Just you don't want to get into that market. I think that's right.

Blair Fraser 26:15

Well, though, so that's the great part, right? And really, it's the it's the freedom with with COVID. In the example in the beta customer, we had their lubrication guy was camping. So I said, Hey, we have the system on. I'm looking at this data. I'm not a lubrication guy, right? I mean, I am from some parts, but I don't spend day in and day out thinking about lubrication. So he says, Hey, I'm on vacation. I'm up in this national park. I'm going to look at the data. He grabbed his cell phone, he's looking at that friction data. No, he did. He hit the button. He lubricated precisely while on vacation. Right? I apologize for interrupting his vacation. But it proves the point there that even if he was at home, right, or even a in the plant at his desk,

Scott MacKenzie 27:03

right. But does your system does the this ultra town IoT IoT device? Yeah, proactively. Let's say it's seeing something something's going on. And I don't have to I'm, I'm eating dinner, and then all of a sudden I receive a lip. So that to me is important, too.

Blair Fraser 27:25

It is absolutely. So it's going to tell you, so it's going to fit in that predictive domain. And I'm not going to get into the debate of the PDF curve on which technology is and what sooner because that's just a wormhole. And obviously, as things start to fail, you're going to have friction. So on the lubrication side, there really has to be two parts. And with any system, what I challenge is the biggest challenge we have is not cost. It's not installation. It's culture change. Its culture change, right? How many times and ensure if when you talk to people in RCM, do you, you do an RCM, you get a binder and it sits on the shelf,

Scott MacKenzie 28:01

90 gets in the 90 percentile range. That's right. So justify.

Blair Fraser 28:06

I mean, I used to I used to sell these products. And I go months later, two months later, a year later, how's this new product? And they hand me the box? You blow the dust off? Yeah, we haven't done it yet. Okay. All right. Well, you better buy another one. That is true. That's true. Here's the culture change. So if we're taking that culture shift from someone that's going out with the grease gun and lubricating themselves, right, and I have met those people, and I am always surprised how darn accurate they are. I know this bearing I can I get a feel for and I'm going to put it in. And right. I'm a technology guy. And my nurses say you're absolutely wrong. But Gosh, darn duh, right? A lot of the times too. So that tribal knowledge is very important. So if I say to that person, I'm going to put a system in or your boss is going to put a system in, that's just going to go lubricate on its own. You don't do anything, right. Not very good for cultural change. Are you gonna trust that system? No matter how good I tell you that algorithm is that's doing this, the math and all that kind of stuff. Right? Right. So there's a manual aspect to it being this bearing requires lubricate lubrication. You go and you lubricate it as if you're using a grease on instead of squeezing a grease gun, you're hitting a button on yourself, right? You still have complete control. You know what, I don't want to put any more in there. Because I know last time I lost one and blah, blah, right? We do have an auto feature, which is going to see an eight decibel increase in that friction, which is standard. It's going to start to inject crease very slowly over time with thresholds on either side to make sure we don't over lubricate it. Right? So it's going to put a crease in and it's going to have stopping points. Listen, I put this much recent and that friction is not changing. It's an indication that there's a fault with that bearing. I can mask it maybe for a day with lubricant. right but it's going to come back. So a patented algorithm in that it's going to do it but we give the person option to build confidence in that because what we're doing and this goes back to data is we're storing every time that bearing is lubricated. We know when it was lubricated how long it took to get lubricated that lubrication cycle and how much lubrication was required. And we start tracking time in between. So hey, Scott, last time you lubricated this you used I gotta make this number up 10 grams, right? And it only lasted over two hours. Right? Okay, interesting. Hey, this time using 11. And it took me three hours. I'm making these times up, but you can notice, right, but that's very insightful information. Yeah, that feeds into that automatic lubrication, right? Yeah. And and so it to me, it becomes that trust issue. So we really want to put what I'm calling the lubrication cockpit, right? Put that person in front of it, have the screen build trust in that system? You are You are the teacher, this system is the apprentice right here, install it is going to take care of everything for me. No, you need to teach it, you need to work it.

Scott MacKenzie 30:49

It doesn't take much if there was like a damn moment. And I was leveraging and using my technology and it failed on me. You know, all of a sudden, that culture will shift on a dime and get one man out there and the day they're gonna

Blair Fraser 31:04

pop out. You get one kick at the can to prove yourself one in that thing is flying off a bridge this system.

Scott MacKenzie 31:12

Right? It is so damn true, man. Yeah, I've never seen anything so fast.

Blair Fraser 31:16

That's right. And here's so here's what we're doing. Once you build confidence, you want to build it to the or put it in an automatic mode. It's going to send you something it's going to say, hey, Scott, just I'm so obviously, it actually might be cool, but actually says verbatim, but hey, Scott, just to let you know, this bearing requires lubrication. I'm going to go and I'm going to lubricate it for you. And I did it. I put in 10 grams of grease over this amount of period, I dropped the friction from here down to here. I couldn't quite get it down to baseline. Because I was afraid of over greasing it, right. But I got it that friction down. Right. So it's going to notify you that it did it. You can say, Hey, good job next time, be more aggressive, put a little more in. Right. Right. Right. So it's it's a feedback mechanism, it's always going to tell you what it does. But this is really where I think technology is getting, we're at the point of building apprentices of ourselves right of our tribal knowledge. And then passing that knowledge along. So I think that's where we're going to have, you know, these types of systems, right. And again, it goes back to that first statement. It's not data, it's it's it's very actionable insights. This bearing requires lubrication. There's no ifs, ands or buts, right. It's not here's a bunch of data stand on your head, bite your tongue to your left. Yeah, what does this data look like? Right? It's saying, hey, this requires lubrication? Do you want me to lube it? essentially. So that's what it's Yeah, I love that.

Scott MacKenzie 32:36

I mean, that, that that's powerful stuff. And let's put it this way, you might get one kick out of the can, at the cannon is gonna offer them or whatever. But the reality is, is that IoT is here. The companies like YUI system, people like you are going to be in it for the long haul, right? And it's always going to be around and either you begin, you begin to embrace it, you begin to do it. And you'll just have to, you're just gonna have to go down that route.

Blair Fraser 33:04

It starts but start small, and I've seen

Scott MacKenzie 33:06

it that's that instrumentalism That's cool. Yeah.

33:09

And I have customers that are saying, hey, I want to put 100 of these systems. And I'm like, that's okay. But I'm going to sell you one.

Scott MacKenzie 33:15

Yeah.

Blair Fraser 33:17

It's true. I guess I have one because I want you to get used to, I want you to prove it.

Scott MacKenzie 33:21

Right? No, I

Blair Fraser 33:23

get used to it and feel it out. Right, and then adopt it and then put some more in, right, and it comes back. companies don't need IoT, they need a solution. This is a solution to what causes 80%. But

Scott MacKenzie 33:37

yeah, it's huge. It's huge. Because those things are swirling and spinning and thing. There is a harsh environment, and it's warm, and it's hard. It's cold, it's whatever.

Blair Fraser 33:47

It's like a NASCAR race, it is in the same direction.

Scott MacKenzie 33:50

All left turns it is it's, it's true. All right, let's see, we're gonna have to wrap this up. Now you're gonna be speaking at an event called Xcelerate20? What's your title? What are you going to be talking about there? Um,

Blair Fraser 34:03

probably health stuff, but not getting off. It's gonna it's going to be around IoT, or eating habits? That's right. Yeah, we might we all might have gained some COVID 15 here.

Scott MacKenzie 34:14

No, no, I can't COVID 25, I was committed to the bundle. So I gotta be,

Blair Fraser 34:19

I gotta be talking about the need for a truly automatic lubrication device and how it comes together and what some of the logic is behind it. And really what these types of solutions can do for us, right, and where does this fit in an overall ecosystem? As I said, this is one part, you know, what bearings or motors do fail for other readings, then other reasons and bearings? Guess what? I can't detect those. Right. The first one to tell you, there's still a small percentage of these. So I'm not going to say if you put this on, you'll never have a bearing failure again, because john smith might have run a bearing with the biggest sledge hammer you've ever seen. Well, how does this fit into a bigger ecosystem? I think that's important to talk about.

Scott MacKenzie 35:00

All right. Blair, you were absolutely wonderful Blair Fraser YUI systems is the company. We were talking a lot about lubrication, automatic lubrication, cool little IoT devices that definitely will help your asset run better. I like it. cool

Blair Fraser 35:20

guy. Pretty cool.

Scott MacKenzie 35:22

All right, you listeners out there. Hey, are you active out on LinkedIn? I'm very active. Yes.

Blair Fraser 35:27

All right, you

Scott MacKenzie 35:28

can raise your you'll get all his contact information on industrial talk.com this particular podcast as well as information about Xcelerate20 you need to participate in that. Don't come to me and say, Scott, I don't know where to find that. Because I'll just say no, you do. You got to go up to industrial talk.com. Click on that link, boom, get engaged. You'll be listening to individuals like Blair and others that are just absolutely passionate about what they do. Blair thanks.

Blair Fraser 35:55

My pleasure, Scott.

Scott MacKenzie 35:56

You're awesome. Okay, listeners. Stay tuned, we're gonna be right back.

36:01

You're listening to the industrial talk, Podcast Network.

Scott MacKenzie 36:11

All right, what did I tell you? That's Blair Frasier, man, he is an absolute. I don't know. He's a big thicker baby in the world of lubrication and definitely IoT with that wonderful company called YUI systems. All right, I'm gonna reiterate this, you're gonna have to get your calendar out, get a pencil with that too. And I want to make sure you write down, accelerate, that's ex c, e, l e, Ra te 20. That's a two and a zero. You want to know how to spell that? November 17. Through the 19th. It's all virtual. So go out to Xcelerate20 find out more get engaged because you're going to be listening to some of the best that are in this particular industry. When it comes to reliability. That is fluke. Reliability is putting that back on. Alright. We need resiliency, right? That means you need a vision, composure reasoning, how tenacity collaboration, we're going to expand upon this as we continue to bring in more individuals and talk about that. People will be brave dare greatly change the world. That's what we're all about. Be safe, and we're going to have enough another interview shortly.

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In this week's Industrial Talk Podcast we're talking to the Titans of Data, Bill Schmarzo, Chief Innovation Officer with Hitachi Vantara and Kirk Borne, Data Science Fellow and Executive Advisor at Booz Allen Hamilton about “The Power of Data and Impact to Business and Culture”. Get your answers to the real power behind data analytics along with Bill's and Kirk's unique insight on the “How” on this Industrial Talk interview!

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In this week's Industrial Talk Podcast we're talking to Amos Meiri and Chris Davis with Colu Technologies about “Engaging Local Businesses and Communities by Leveraging Technology to Provide Incentives to Support Businesses”. Get the answers to your transformative solution questions along with Amos' and Chris' unique insight on the “How” on this Industrial Talk interview!

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In this week's Industrial Talk Podcast we're talking to Bill Schmarzo, Chief Innovation Officer with Hitachi Vantara about “The Power of Collaboration, Embracing Ambiguity and the REAL Value of Data”. Get the answers to the real power behind data along with Bill's unique insight on the “How” on this Industrial Talk interview!

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OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Bill Schmarzo with Hitachi Vantara talks about the power of collaboration, ambiguity and the value of data appeared first on Industrial Talk.

The post Mr. Jason Kay with IMS Evolve talks about IoT implementation success by understanding your customer’s core business appeared first on Industrial Talk.

The post Mr. Neil Sahota with UC Irvine Discusses Unlocking REAL Innovation for the Enterprise appeared first on Industrial Talk.

On this week's Industrial Talk Podcast we're talking to Mohan Venkataraman, CTO at Chainyard about Permission Based Blockchain and Business Benefits.

On this podcast episode, Mohan provides a comprehensive overview of a permission based blockchain structure and layers. Permission blockchain is a team sport that creates an industrial community that has a common interest and common problem that needs solving.

Learn more about Mohan and the wonderful team at Chainyard by the links below and on this podcast:

Company Website: https://chainyard.com/

Personal LinkedIn: https://www.linkedin.com/in/movee97/

Company LinkedIn: https://www.linkedin.com/company/chainyard/

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Mohan Venkataraman with Chainyard talks about Permission Based Blockchain and Benefits appeared first on Industrial Talk.

The post Mr. Leon Pieters with Deloitte talks about the global state of the consumer in a COVID19 World appeared first on Industrial Talk.

The post Operation Phoenix: Leveraging Trust Your Supplier Blockchain Solution for Supply Chain Success In A COVID World! appeared first on Industrial Talk.

The post Operation Phoenix: Now is the time for real industrial leaders to lead with Hope, Optimism and Innovation appeared first on Industrial Talk.

The post Mr. Christian Silbernagel with Fluke Reliability is talking About Aligning Your Digital Strategy with Your Reliability Program appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Stephen Reeve, General Manager – Europe, Middle East and Africa at ARMs Reliability, about the challenges for companies to reduce operational costs, increase performance and do more with less. Stephen lays out the Asset Management strategy to exploit “low hanging fruit” opportunities to begin the Asset Management journey to reduce cost, improve performance and gain efficiency. Learn more about Stephen and the wonderful team at ARMs Reliability on all things Asset Management. Find out more by the links below:

Company Website: https://www.armsreliability.com/

Personal LinkedIn: https://www.linkedin.com/in/stephen-reeve-2b0a12/

Company LinkedIn: https://www.linkedin.com/company/armsreliability/

Company Facebook: https://www.facebook.com/ARMSReliability/

Company Twitter: https://twitter.com/armsreliability

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Enter Promo Code: IndustrialTalk and Receive $600.00 Off the Reliability Summit 2020:

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Stephen Reeve with ARMs Reliability is talking About Industrial Asset Management Strategies! appeared first on Industrial Talk.

Live from IoT Solutions World Congress, IIC Voice Podcast interviews Alejandro Gutierrez, Chief Strategy Officer, at Consol Freight. In this episode, Alejandro is talking about the Application of Blockchain in the logistics market. Alejandro is a cutting edge Blockchain professional and passionate about your logistics success. Get the answers to your “How” questions about Leveraging Blockchain Technology to Securely Streamline your Logistic Transactions along with Alejandro's unique insight on where it's all headed on this IIC Voice Podcast interview!

You can find out more about Alejandro and the wonderful team at Consol Freight from this interview and the links below. Finally, get your exclusive free access to the Industrial Academy and webinar access to “Building a Better Industrial Sales and Marketing Platform for Greater Success in 2020”. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

ALEJANDRO GUTIERREZ CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/alejandro-gutierrez-98979b43/

Company LinkedIn: https://www.linkedin.com/company/consol-freight/

Company Website: https://www.consolfreight.io/

IIC Twitter: https://twitter.com/

IIConsortium IIC Company Website: https://www.iiconsortium.org/

PODCAST VIDEO:

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude The Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post From IoTSWC, Mr. Alejandro Gutierrez With Consol Freight Discusses Blockchain solutions for Freight appeared first on Industrial Talk.

The post Live From IoT World Congress: Mr. Said Tabet with Dell EMC Is talking about Autonomous Driving appeared first on Industrial Talk.

Live from IoT Solutions World Congress, IIC Voice Podcast interviews Stan Schneider, CEO at RTI and Vice Chair at the Industrial Internet Consortium. In his interview, Stan discusses IoT connectivity solutions and the application of these services to solve problems and facilitate solutions across multiple industries – it's the future! Get the answers to your Why questions about IIC along with Stan's unique insight on where it's all headed on this IIC Voice Podcast interview!

You can find out more about Stan and the wonderful team at RTI from this interview and the links below. Finally, get your exclusive free access to the Industrial Academy and webinar access to “Building a Better Industrial Sales and Marketing Platform for Greater Success in 2020”. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

STAN SCHNEIDER CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/stan-schneider-102466/

Company LinkedIn: https://www.linkedin.com/company/rti/

Company Website: https://www.rti.com/

Company Facebook: https://www.facebook.com/RTISoftware/

IIC Twitter: https://twitter.com/IIConsortium

IIC Company Website https://www.iiconsortium.org/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude The Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Live From IoT World Congress: Mr. Stan Schneider With RTI Talks Innovation That Solves Industrial Problems appeared first on Industrial Talk.

Live from IoT Solutions World Congress, IIC Voice Podcast interviews Terry McElrath, Vice President of Business Development and Marketing at the Industrial Internet Consortium and Object Management Group. In his interview, Terry discusses the incredible growth and success of the IoT Solutions World Congress and why this wonderful event is vital to your success – it's the future! Get the answers to your Why questions about IIC along with Terry's unique insight on where it's all headed on this IIC Voice Podcast interview!

You can find out more about Terry and connect with him at the links below. Finally, get your exclusive free access to the Industrial Academy and webinar access to “Building a Better Industrial Sales and Marketing Platform for Greater Success in 2020”. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

TERRY MCELRATH CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/terry-mcelrath-55211939/

IIC Twitter: https://twitter.com/IIConsortium

IIC Company Website https://www.iiconsortium.org/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude The Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Live From IoT World Congress: Ms Terry McElrath with IIC discusses The Growth and Success of IoT Solutions World Congress appeared first on Industrial Talk.

Live from Inforum 2019, Energizing EAM Podcast interviews Dilraj Kahai, Managing Partner at 21 Tech. In this interview, Dilraj passionately discusses the transition and positioning an asset rich public sector organizations into solutions that ensure an ongoing state of good repair! Get the answers to your questions along with Dilraj's unique insight on the “How” on this Energizing EAM Podcast interview!

You can find out more about Dilraj at the links below. Also, get your free InforEAM Toolkit. Finally, get your exclusive free access to the Industrial Academy and webinar access to “Building a Better Industrial Sales and Marketing Platform for Greater Success in 2020“. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

DILRAJ KAHAI CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/dilraj-kahai-1082333/

Company Website https://www.21tech.com/

InforEAM: All you need to know about InforEAM

YOUR INFOR EAM TOOLKIT:

Click on the InforEAM Toolkit picture above and receive the following “Must Have” EAM reports:

1. 7 Steps for implementing reliability-based maintenance
2. 10 steps toward a paperless operation with mobile EAM checklist
3. Asset intensive industries, finding the straightest path to the cloud
4. EAM vs CMMS, don't get fooled
5. Infor EAM Brochure
6. Infor EAM Overview
7. 9 fleet management challenges and how to resolve

Industrial Academy (One Month Free Access and One Free Licence for Future Industrial Leader):

Industrial Talk Free Webinars:

Related Podcasts At:

https://industrialtalk.com/infoream/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Inforum2019: Mr. Dilraj Kahai is talking about how the public sector can move forward in a state of good repair appeared first on Industrial Talk.

Live from IoT Solutions World Congress, IIC Voice Podcast interviews Leila Dillon, Vice President of Corporate Marketing and Communications at Ameresco. In this interview, Leila poses this question: “how can cities, schools, government agencies and corporate facilities implement energy efficiency programs and build resiliency into their energy infrastructure?” Find out the answer on this IIC Voice Podcast interview. Connect with Leila by the links below. Also, get exclusive free access to the Industrial Academy and webinar access to Building a Powerful Sales and Marketing Platform for 2020. All links designed for keeping you current in a rapidly changing Industrial Market. Enjoy!

LEILA DILLON CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/leila-dillon-016a6/

Company Ameresco Website: https://www.ameresco.com/

Company LinkedIn: https://www.linkedin.com/company/ameresco/

Company Facebook: https://www.facebook.com/Ameresco/

Company Twitter: https://twitter.com/Ameresco

IIC Company Website https://www.iiconsortium.org/

Industrial Academy (One Month Free Access and One Free Licence for Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Live From IoT World Congress Ms. Leila Dillon Discusses Building Resiliency Into the Energy Infrustructure appeared first on Industrial Talk.

Live from Inforum 2019, Energizing EAM Podcast interviews Clay Bush, President of Stratum Consulting. In this interview, Clay talks about how to properly value existing long-term assets and the strategy for deploying new assets in the public sector. Find out more about Clay and his company by the links below. Also, get your free InforEAM Toolkit, exclusive free access to the Industrial Academy and free webinar access to Building a Powerful Sales and Marketing Platform for 2020. All links designed for keeping you current in a rapidly changing Industrial Market. Enjoy!

CLAY BUSH CONTACT INFORMATION:

LinkedIn: www.linkedin.com/in/clay-bush-642a68

Company LinkedIn: https://www.linkedin.com/company/stratum-consulting-partners/about/

Company Website https://www.stratumcp.com/

Download Stratum Consulting Overview of Solutions: DOWNLOAD

Infor EAM: All you need to know about InforEAM

YOUR INFOR EAM TOOLKIT:

Click on the InforEAM Toolkit picture above and receive the following “Must Have” EAM reports:

1. 7 Steps for implementing reliability-based maintenance
2. 10 steps toward a paperless operation with mobile EAM checklist
3. Asset intensive industries, finding the straightest path to the cloud
4. EAM vs CMMS, don't get fooled
5. Infor EAM Brochure
6. Infor EAM Overview
7. 9 fleet management challenges and how to resolve

Industrial Academy (One Month Free Access and One Free Licence for Future Industrial Leader):

Industrial Talk Free Webinars:

Related Podcasts:

https://industrialtalk.com/infoream-heather-preu/

https://industrialtalk.com/infoream-kevin-price/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

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Reserve My Copy and My 25% Discount

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The post Mr. Clay Bush Discusses the Public Sector and how to value Existing Assets appeared first on Industrial Talk.

In this episode of the Industrial Talk Podcast, Eric Faith, Vice President at Stratum Consulting Partners, discusses deploying continuous improvement results in the beverage industry by leveraging Enterprise Asset Management (“EAM”) solutions to facilitate long-term operational success. Stratum Consulting Partners is an Alliance Partner with Infor and Eric brings a wealth of EAM knowledge and expertise to ensure successful implementations of the InforEAM suite of solutions. Find out more about Eric and Stratum Consulting by the links below. Also, get your free InforEAM Toolkit and exclusive free access to the Industrial Academy. Both links designed for keeping you current in a rapidly changing Industrial Market. Enjoy!

Eric Faith'S CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/ericfaith/

Stratum Consulting: https://www.stratumcp.com/

Download Stratum Consulting Overview of Solutions: DOWNLOAD

Infor EAM:  https://www.infor.com/about/contact

YOUR INFOR EAM TOOLKIT:

Click on the InforEAM Toolkit picture above and receive the following “Must Have” EAM reports:

1. 7 Steps for implementing reliability-based maintenance
2. 10 steps toward a paperless operation with mobile EAM checklist
3. Asset intensive industries, finding the straightest path to the cloud
4. EAM vs CMMS, don't get fooled
5. Infor EAM Brochure
6. Infor EAM Overview
7. 9 fleet management challenges and how to resolve

PODCAST VIDEO:

Industrial Academy (One Month Free Access and One Free Licence for Future Industrial Leader):

OTHER PODCAST RESOURCES:

Mr. Kevin Price Discusses The Future of EAM In Industry

Industrial Leadership: Process, Process, Process!

The post Mr. Eric Faith Discusses EAM Continuous Improvement In The Beverage Market appeared first on The Industrial Talk Podcast with Scott MacKenzie.

The post Mr. Eric Faith Discusses EAM Continuous Improvement In The Beverage Market appeared first on Industrial Talk.

In this episode of the Industrial Talk Podcast, Ruben Stancel, Director of Sales at Infor, discusses the power and flexibility of a seamless Enterprise Asset Management (“EAM”). Ruben talks flexibility of InforEAM to connect to existing legacy systems and leverage Mobility applications and the Cloud to effect rapid and positive change. Find out more about Ruben by the links below and reach out to connect.  Also, get your free InforEAM Toolkit and exclusive free access to the Industrial Academy. Both links designed for keeping you current in a rapidly changing Industrial Market. Enjoy!

Ruben Stancel's Contact Information:

LinkedIn: https://www.linkedin.com/in/ruben-stancel-a8740a7/

Infor EAM: https://www.infor.com/about/contact

Your Infor EAM Toolkit:

Click on the InforEAM Toolkit picture above and receive the following “Must Have” EAM reports:

1. 7 Steps for implementing reliability-based maintenance
2. 10 steps toward a paperless operation with mobile EAM checklist
3. Asset intensive industries, finding the straightest path to the cloud
4. EAM vs CMMS, don't get fooled
5. Infor EAM Brochure
6. Infor EAM Overview
7. 9 fleet management challenges and how to resolve

Podcast Video:

Industrial Academy (One Month Free Access and One Free Licence for Future Industrial Leader):

Other Podcast Resources:

Mr. Mark Board discusses the positive impact Infor EAM has on the energy market

Industrial Leadership – Find a Mentor/Be a Mentor

Podcast Transcript:

[00:02]                                    [inaudible].

[00:04]                                    Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring, cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots and let's go.

[00:21]                                    All right, grab your work boots and let's go. I'm, I'm ready to go. My name is Scott MacKenzie. Welcome to the industrial talk podcast. So glad that you are here. Once again, this is the number one industrial podcast in the galaxy. No, in the universe. It's even bigger than the galaxy. So thank you very much for joining. We're going to be having a great, another great conversation just because we can, and once again, maybe one of these days, I'm looking out on the video and I'm gonna get some makeup so that I don't look like a full moon, but that's not not a big deal. So we're going to be talking to, here we go. Here we go. We're going to be talking again to a gentleman from [inaudible] for, his name is Ruben Ruben. Stan Stancel. That's right. Stancel. This Stancel Instead show us what you missed on my first one. I know I did. First one's easy. Sorry about that. You have your podcast listeners. That's right. Ruin Ruben is the easy one.

[01:16]                                    I was all tied up in knots about your last name and I can't even pronounce the first name, so pretty much I just butchered everything about you there, Ruben. That's a good start. That is. It's a write off into the gates, man. I'm going to happen and baby. Okay, Reuben, but listeners want to know and they do because in fact I'm receiving tech. No, I'm not receiving texts. I would like to say that I am receiving techs right now, but they want to know a little bit about your background, where you come from. Just bring out the human element in you. Ruben Stancel Stancel,

[01:46]                                    Stancel [inaudible]. No Stancel got it. Stancel. I got it. thanks Scott thanks for having me on. Take that Mark. I'm trying his name. You're not even trying anymore, are you? No, you don't. I mean I gave him the, the easy way out. I said, just say, stands on now, but he insisted, so here I am. So let's go. So we had a name like that, right. Uh, originally from Romania, right. Got Off the plane about, uh, 25 years ago. Right here in Atlanta. I actually was a summer day, uh, went to school over here in the United States. Um, and then, um, then started with data stream really to kind of bring it into the, uh, the industrial talk round. Um, uh, been with a company with a data stream for about 20 years subsequently being acquired by [inaudible]. And I could say that, you know, I, I've, I've grown up, I grew up in, in my professional career in the, uh, in the asset management space, uh, where a couple of hats, if you will, starting from a technical support services, implementation training, um, all the way into sales. And currently I, uh, my role is a director within the sales organization focusing on expanding and growing on our energy business. Uh, I have to ask the question, where did you go to school? So the name of the school is Bryan College and Dayton, Tennessee. Okay. Okay. And the funny thing on that is a, that's where I met my wife, right. So here's a Romanian kid going to school in the United States in Tennessee and guess who he meets?

[03:10]                                    A Russian. How'd you know? Yes, yes, yes. So, uh, yeah, that's kind of a funny story, but yes, that's right. Wow. And your degree is in what?

[03:22]                                    So I'm a double major in business admin and computer science.

[03:26]                                    Very good. That's the link to a data stream and 20 year career there and then into info. It's just a natural fit.

[03:34]                                    Yeah, it really was. It really was. Right. Yeah. I did take a business degree as a kid that grew up in the communist times of Romania and then opening up to the west. That is so cool. Um, you know, everybody was like, oh, business, business marketing, you know, we didn't have any of that. So obviously that was my first choice. But as I came over here and I kinda started learning how the real world works, you say, well, you've got to supplement that. Probably something more, more, more defined. And computer science was a natural fit back home in a, in high school you have majors. My Major was math, physics and uh, and uh, and anyway, that's, that's kind of the explanation on how those came together

[04:10]                                    now. That's cool. I mean that, that is, and then you just stayed over here and then here you are and you're having a grand old time here being at this beautiful location in, in for here, there's this, your, is this your office? I'm actually based out of Greenville, South Carolina. Oh yeah, yeah, yeah.

[04:25]                                    A lot of the folks that that became in for through the data stream acquisition are still, uh, based out of the Greenville Office. And we have a fairly large office over there. They still hoses

[04:35]                                    a lot of our development and, and support folks like it, like it a lot. So let's get a little bit, uh, now your role with in four is what outside of the sales marketing, expanding what, what, what does that mean?

[04:50]                                    So what we're doing right now, we are continuing our momentum of growth, uh, in, in the energy sector. And what do we mean by that? What do we define as energy here in for? Uh, it's, it's the utility space is the oil and gas and it's the mining

[05:02]                                    a utility like water, a power, that type of power gas,

[05:07]                                    transmission, distribution. Yep. And then in New Orleans gas sector, you know, uh, we serve as customers in the downstream, midstream, upstream, as well as some of the oil services organizations that provide support into those. Uh, those things.

[05:20]                                    For our listeners out there that need to understand a little bit about the difference between midstream, downstream, upstream, the, the, the VI, the what you're, you know, laying out. Can you explain a little bit about that? Sure. Just for the listeners, we, we, we work with our customers to optimize their processes starting from the exploration production, right? You're, you're, you're finding the resources you're extracting, uh, what does that defined as? Uh, it's, it's the downstream that's statutory. That's right. Uh,

[05:49]                                    and then you've got the mysteries that transportation, and then you're right back with the refining and the distribution or the finite product, right. And then the field services organization is those folks that provide support in each one of those sub industries, if you will. Yeah. In terms of, uh, optimizing the operations, some of what some of those, the majors or even some of those players in those sectors do not want to staff or build their own B use.

[06:13]                                    So That's interesting. So, so that's, that's a whole line, right? It's, you just got up mid down. All the, everything does, does inform, provide a seamless solution for that.

[06:26]                                    That's right. So we do okay. And that really is, uh, what we preach. We, we, we implement, right? And what I mean by that is build solutions, optimize for the industries that we serve. Uh, now, one, one natural fit with my background in asset management was that a lot of those sectors are heavy, heavy asset intensive industries. Uh, they have to want, they invest a lot of money into procuring, building or, or completing some of those major assets. And then they are, make gotta make sure that they optimize the use of the assets. Right? And each one of those sub sectors have their own tweaks. And, and, and, and, um, uh, they, they, they typically pay attention to, right? And yes, we do optimize our solutions and our approach, uh, to each and every one of them.

[07:12]                                    What happens in a, um, in a situation where you've got, uh, your, your downstream market is, is acme and then it goes into the midstream, which is a different company, which, and then it goes to the, the, uh, upstream, which is a different company. How do you create a seamless solution there?

[07:37]                                    So if, if those three components are controlled by a parent company, say one of the majors, right? Right. Again, absolutely optimize the entire chain, right?

[07:46]                                   Because you're at the corporate level. It's just an easier,

[07:49]                                    right? Now what happens if you're dealing with three entities, each one of those servicing each one of those aspects. Now obviously beneficial to us if they're using our platforms. However, in the interest of optimizing the use and a connectivity between within different application that those folks are using, we are building platforms that optimize the integration of our own solutions into a third party, let's say a financial analyst or human capital management solution or supply chain, whatever the customer has.

[08:17]                                    So you're creating sort of these API APIs, these ability to be able to sort of plug and play tasks. Right? That's right. Well that's good. That's good. And then, and then hit their tables correct. The whatever data that they're looking for. So that's new, right? Normally it would, it in the past it just, it would never happen.

[08:36]                                    That's right. Right. So it's quite, it's quite, uh, exciting really to kind of see the customer faces and, and that we talk in those industries when we actually present some of the alternatives to the status quo, if you will. And some, some of those things that we have done as a, as a software developer right. To, to, to answer the market requirements. And that's what I would tell them. I look to those who, the comedy that, hey, we didn't know you have it. Well, please challenge your vendors, right? Bring your vendors to the, make them part of the process

[09:07]                                    that the pushback I have is sometimes I don't even know what to ask. All I'm dealing with is the pain. And I have no idea that there's even a solution out there to make me feel better and sleep at night a little bit better. You've got to educate.

[09:21]                                    That's right. Because they don't even know. That's right. It's just like, okay, I got it here. I'm doing it to go. And that's on us. That's very much on us in terms of getting the word out there. Right. And being proactive, getting engaged with a, um, would many organizations, industry, organization, industry events, um, we actually have an event coming up this fall where we bring all of our customers in one spot and, and we, we basically showcase our vision for the future. What we've done, where we see the trends in the market, or how do we answer this, how do we align with our customers? So you're absolutely right now being that, uh, we are, uh, still somewhat that challenger, if you will end in, in some of those industries. Um, what I ask customers, like, look, bring us to the tables, let us have a sit in the conversation and you might be surprised, right?

[10:06]                                    Because we definitely bring a different perspective. And you know, I'm somewhat of an anomaly many when you think about it. I've been with the same company for about 20 years, but I'm here for a reason, right? Some of the things that, that, that our leadership has brought as we continued to build our organization, uh, in terms of servicing those industries that we play in are just phenomenal. And I see that in, in my day to day interaction with our customers, right? When, when they share with me some of their challenges, some of the frustrations that they have today, and we're actually able to actually partner with them and in the real sense of partnering, right? And the examples are out there. So,

[10:41]                                    so with that said, where do you today? I hear what you're saying. Uh, Ruben, you're, you're saying, hey, we've got, we've got the ability to be able to sort of streamline that whole flow, whatever that is, that we can streamline it through, uh, solutions that would make your life easier, don't get me wrong. And then you can extract the information that you need, the data that you want to hear or see and be able to do some really decent tactics. What's been a big, I mean, you can't ignore the fact that the energy, the oil and gas market in general from a macro point of view here in the United States, let's just say any, you know, globally, but in the United States is just exploding. Correct. How are you sort of, what does the future look like there? Yeah.

[11:30]                                    So, uh, yeah, absolutely. Right. So where we're seeing the trends that we're seeing in, in, in, in the, in the space is a lot of the companies are still on the, on, on, uh, on legacy systems. We're calling them that, right? And typically the status quo of those systems is, hey, you get a blank sheet of paper and then your write your story on it. You either do it with internal assets, external assets. There was a bunch of uh, uh, consultant outfits out there that can help you basically build it for you. Now the position that we're taking is, hey, let us be a part of that development of that solution. Let us at least configure, optimize the use of our solutions for your industry. Right? And that should speed up adoption and ultimately the ROI in ends, the ROI. Now,

[12:12]                                    sorry, go ahead. No, no, no. It's, it's an interest because you know, the market itself, that the oil and gas market is justice. It's going so fast. Do you, can you even get people to stop for a moment and think about the pain that they're dealing with? Or is it just like, okay, let's keep going, let's keep going, let's keep pushing, let's keep going. There's a con and then if it slows down we'll have a conversation or something like that.

[12:35]                                    Interesting point, right? Because when the price of oil is extra high, the money flows, right, the projects are going on right. There a be more fun. However, in the downturn is really when we see those companies reach out to us for help. And that's very interesting, right? Yeah. Um, yeah. So to the question is do they stop and think we're seeing more and more of that trend becoming prevalent, right? There are taking a look at SAS, the cloud, how can the cloud impact their operations? A lot of those folks have actually build without dropping names, it organizations that arrive with some of the largest software developers in the world, right? And then they are the point where they ask themselves, what business are we in? Right? Do I want to have 2000 it professionals on staff, right? They created custom software applications or, or do we go with somebody that can provide an off the shelf solution, right? With some of the features functions that we need, right? So to that point, we are seeing a lot of that right now, right? So you combine the cloud with a design build for your industries. And, and I believe that there's a tremendous momentum to open up the door and engage in those conference

[13:39]                                    because there's two components. If I went down, the first one that you discuss about are going to have a bunch of coders in here. We're going to create a custom solution. It's time and money and it's going to take forever. And then there's the, there's this, the, you know, functionality, user friendliness, all of the things that make a system successful is also compromised. So you're saying, hey, we can, we can address that time, we can address that money because it's still, if I can get it up and running, I can definitely save you time, money and effort. And then the usability of course. That's right. So that's an adoption issue too. I'm not, I've been in systems where it's like, Nah, I'm not going in there. I'll keep it on a piece of paper and I'll, uh, maybe I'll come back and I'll upload it some way, shape or form. You don't want that

[14:25]                                   and, and think about it. Look, I mean, what's, what's also very prevalent in the industries is the mergers, acquisitions, divestitures, stress, just by the nature of those activities taking place. There's a lot of systems that get ascent, assimilated into an organization or pushed outside of our organization. How do you mitigate that? You see customers that literally have hundreds if not thousands of applications that they have to maintain. And I think they rich in a point where even by virtue of the sheer volume of work and the impact that that has in terms of like is that a solution still supported was the road-map. It just becomes impossible to, to govern if you will. So, so you get into those situations and I'm telling you like more and more people are actually reaching out for help. At least engage in the conversation. Is there an alternative to what we call, I call the status quo. So yeah, it's, it's, it's pretty exciting.

[15:14]                                   So where do you see it going? Where's this future wizard's bright future taking us? So I'm fascinating and exciting right now. Kind of like a technique. Oh by the way, thank you very much. Here. Let me make sure he's got notes. So I want to make sure I spell my name right. It's not mc and it's MacKenzie mic. If you want to try to say it's MacKenzie, that's an a, there you go. And I tried, I tried. Now I feel better and I go, I'm going to sleep better at night. He, Reuben, no one that I've just, no, I am.

[15:48]                                   So here's where we are seeing, right? Leveraging, hey, making use of your data, right? How do you use the data to make decisions and can you capitalize on, on, on real life data, capture a analyzing of this data and then turn them into business decision that actually impact the bottom line, right? So how do you do that? Right? You need systems, you need solutions, right? Um, and that's, that's truly, I think what the future is going to look like. It's going to be heavily, uh, incorporating the principles of the IoT Internet of things, right? Every device, every equipment that you buy nowadays has a sensor or some sort of a tag that, that collects data and pushes it. Where does it push it? Right? The question goes and what do you do with it? Right? That's number one. Number two, uh, mobility, right? Um, if, uh, if you're like me, you know, I mean it's actually scared of the amount of time that we spend on those devices. I actually get a report per store to me every week on the, uh, the, the number of hours daily.

[16:45]                                    Uh, I stopped looking at that because I, first off, I there's nothing I can do about it. And secondly, I don't want to be embarrassed. So it's all about me Ruben.

[16:54]                                    So w yeah, but on that point, right, it's another concept, right? That um, uh, that we've actually coined a about six or seven years ago, I want to say work the way you live, right? So we are, it's a fact. We are spending our lives connected using those, those uh, those pocket miracles, right? Cause there are beautiful for you. They make our lives easier in our personal lives. Now, can you transform that into the business life? Can we build solutions that are truly our solutions that are intuitive, easy to use, that the folks like to use that are going to be part of their daily, uh, activities. And we believe we can, right? So implementing mobility and make it meaningful. Right? Um, and then another interesting concept, uh, following up on the IoT is can you bring your assets into the conversation? Right? Can you give your assets a voice? And I think that's very important. It's quite exciting, right? Because the data that they're pushing to you is their voice. Now are you listening and now you're taking action

[17:49]                                    and, and, but, but the, the, the next level of, of I guess thought here is like, yeah, I got all this data, but what does it mean? How do I, how do I w I mean, it's just, it's data. And unless you have some sort of meaning behind that data, it's just data that's just no rush.

[18:05]                                    So then the question becomes why do we have the right analytical tools? Do we have the right criteria? There were there were watching or paying attention to? Are you empowering your folks in the field to tell you, hey, this is what makes sense to me. Give me this data and if you can make it available, I can improve my day to day performers. I can improve your assets performance.

[18:29]                                    Yeah. See for me personally, I'm excited about the technology. It's just a neat thing because you got to do more with less. But then there's this abundance of information out there to make you even smarter, more intuitive and insightful into your org and make it just, it impacts your bottom line and in a very positive way. And then to your example of when the oil prices low, that's where they're trying to figure out greater ways of optimizing, greater ways of being able to extract value. And that's a technology solution, whether you like it or not, it's just, it's a beautiful, bright, wonderful, exciting time. I'm telling you that and I, so I'm going to summarize it real quick. Is that okay? Can I do that? He said yes. So here's the deal. Technology, whether you like it or not, whether you, you rail against it, whether you are fighting and you don't want to do it, it's going to be with you.

[19:32]                                   It is what it is you either begin to embrace it but you guys and and the people who develop technology or are in a position to be able to make it easier, more accessible and, and back back, way back, it was something like a, you know, you had to be a computer person to be able to even access that information, but now it's not the case. So that's real important stuff. And you guys are developing that platform. That's right. That's right. I just don't believe that that's the future. Well, I'm going to give you my resume because I'm going to be taught Jessica, just kidding. Hey everybody, it does real talk. That is Ruben. Don't even begin to help me such a Stancel. Close enough. Okay. Thank you very much. Yeah, that guy. Here's a rock star as well as a, the other one and mark in for baby in for baby and thank you very much. Hey, you guys out there on industrial talk podcasts. Stay tuned. We're going to close it up on the other side. Thank you very much. Once again, Ruben. Sorry for screwing up your name and the beginning, middle and end. I'm pretty much, but I think everybody's distracted by my bald head so it's irrelevant. So anyway, thank you very much. Thank you Scott. Excellent job. Thank you. And stay tuned guys.

[20:48]                                    As an industrial professional myself, I was always passionate about sales, marketing, Brandi expanding the marketplace for my company. That's what Ian Dust, real talk platform is all about. It's about you, the industrial company, the industrial professional and your legacy, increasing sales, gaining greater exposure on what you do and how you and your company change the world. Go out to industrial talk.com that's industrial talk.com contact me. Let's have a conversation to see how we can work with you on improving your bottom line and that you can be a part of an ever growing network of industrial companies focused on expanding and growing and leaving a legacy. I hope to hear from you soon and be safe out there.

[21:53]                                    [inaudible] alright, in four nation, that was Ruben Stancel. Now I'm going to butcher his name and I butchered it in the interview, but he's a great guy. You got to look them up in Linkedin, reach out to him. He, he knows his stuff and he was just a great interview and a great don sport about the whole thing, but he is passionate about it for e am the solutions that can provide the future that it holds. I'm telling you right now, bring him into your conversation. That's what Ruben Stancel and dot. He knows his stuff. But thank you very much for joining the industrial talk podcast. We're going to have another great interview with another great person, professional, passionate about what they provide for the industry. So always stayed too. And again, and again, you can never say it enough. Always be safe out there. Thank you and have a wonderful day.

The post Mr. Ruben Stancel Discusses building a Seamless EAM platform appeared first on The Industrial Talk Podcast with Scott MacKenzie.

The post Mr. Ruben Stancel Discusses building a Seamless EAM platform appeared first on Industrial Talk.

In this episode of the Industrial Talk Podcast, Kevin Price, Technical Product Evangelist and Product Strategist at Infor, dives deep into the future of Enterprise Asset Management (“EAM”) solutions. Kevin draws from his extensive EAM experience of the past and lays out a bright and exciting future of a dynamic InforEAM, Mobility and Cloud solutions. Find out more about Kevin by the links below and reach out to connect. Also, get your free InforEAM Toolkit and exclusive free access to the Industrial Academy. Both links designed for keeping you current in a rapidly changing Industrial Market. Enjoy!

KEVIN PRICES'S CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/kevineprice/

Infor EAM:  https://www.infor.com/about/contact

YOUR INFOR EAM TOOLKIT:

Click on the InforEAM Toolkit picture above and receive the following “Must Have” EAM reports:

1. 7 Steps for implementing reliability-based maintenance
2. 10 steps toward a paperless operation with mobile EAM checklist
3. Asset intensive industries, finding the straightest path to the cloud
4. EAM vs CMMS, don't get fooled
5. Infor EAM Brochure
6. Infor EAM Overview
7. 9 fleet management challenges and how to resolve

PODCAST VIDEO:

Industrial Academy (One Month Free Access and One Free Licence for Future Industrial Leader):

OTHER PODCAST RESOURCES:

Mr. Ruben Stancel Discusses building a Seamless EAM platform

Industrial Leadership: Overcoming Failure!

Podcast Transcript:

[00:02]                                    [inaudible].

[00:04]                                    Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring, cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots and let's go.

[00:21]                                    All right, let's go. Welcome to the industrial talk podcast. My name is Scott MacKenzie, so glad that you are here. You industrial juggernaut. You have joined the number one industrial podcast in the universe. I'm pretty confident about that as I look at the guest here and Martin. Anyway. Yeah, thank you very much. We're going to have another wonderful conversation with a gentleman by the name of Kevin Price. He is within forum. We're going to talk, we're going to, of course, we're going to talk about the future. We're going to talk about the past. We're going to talk about the solutions that in four camp provide and why he is such a spectacular resource, so hang on. It'll be a great conversation. All right, Kevin, it's all about you right now. 100% and now you're going to have to make me work for this because this is the Mike and you're about five feet away from it. No, I've got to work with professionals, Kevin, and we're going to have to work with that. I get it. So Kevin, now, how long have you been with [inaudible]? Tell us a little bit about your background, where you come from and why you're such an incredible professional.

[01:25]                                    Absolutely. So I started in the enterprise asset management space in 1997 so 22 years. Geez, that's uh Huh.

[01:34]                                    Hey, it wasn't a pretty system back then. Oh, of course. At least challenges to say it as best. Yeah. When I came into the market, we're

[01:41]                                    still actually working with DOS systems and there was a system out there that we had called maintenance pack running on Dawson. It was with data stream at the time and we started working with some Microsoft development funds and they said, man, it would be great if you took the application and put it into this thing that we have called windows 95 and 98 and would be wonderful for us to do that. So we did, we upgraded it from what we had in dos, we put it into windows environment and we were going to call it maintenance professional again. But we already did that. We needed a two somethings. So we shorten it down to two and launched that out a long time ago. And then more money came from Microsoft. We did some things on the active server pages that were popular at the time and did the thing.

[02:21]                                    I was mobile and just kept moving on and on and on and any brought it here pretty much 2006 when we were acquired by n four. So it was an interesting day. It was itchy from the standpoint of back then. Uh, we were in the process of doing things on the web because in 2001, we took our applications, we modernized them and then made them available on the web. So we were one of the first people to offer a multitenant SAS product at the time. And Oh, absolutely. It was wonderful because we were thinking this is going to be the wave of the future. This is an opportunity for us to be able to take it application, make it available in a subscription way so that we could take the onus off of somebody installing it locally. So we did that a while. We kept developing that and it was because of the architecture that really got us there. We decided to make a database, do what a database does and store information. We decided to take the presentation, do what presentation does, and just make it look good and integration and built out in a big way. And for lucky, for us, it really worked out. The architecture proved positive.

[03:17]                                    Well, I'm telling you, you are, you're ahead of your time because now that's what everybody talks about today. In a sense that SAS at that solution, that cloud, all of the steps associated with that and you guys were ahead of it,

[03:29]                                    you bet. But it was a bit of a gamble because at the time a lot of people were tarring their horse to different types of structure, different types of architecture. They were going against the oracle model or they go in against the Microsoft DNA model and all these other types of things. We just wanted a way that would make it available for many different platforms, meaning browsers, whether it's going to be chrome or internet explorer or safari or what have you. We didn't want to be tied to the front end and the back end. We wanted to scale in a big way. We want it to be our own. We wanted to though, important factors. We want it to be a product. We didn't want it to turn into a bunch of platform development pieces. So to do that we had, we had a modernize

[04:06]                                    like a just a cohesive product. It's like, yeah, or here it is. Not exactly, we didn't want to be similar. That was a project. We always call it our product versus project because we don't want you to have to be in a situation where we give you a code set right now. You gotta develop it on site and then you get to have certain types of resources available. We wanted it to be a cohesive set of product. And you know that, that, that, that mindset that what you just described is why people have a sour taste in their mouth. You Bet. When, when you go to a potential client, a prospect and say, hey, we've got a great solution for you. What is it? Oh, it's the, oh no, thank you. We went down that road a couple of times and, and uh, I've, I'm balled because of it, so I don't, I blame you. I'm ugly because of you and it's not, has, it has nothing to do with you. It's just that's the experience that people,

[04:53]                                    well, you bet. In the competitive space. It also meant that they would focus on certain areas of the product but not others. As an example, you'll find mobility was an external add on. It was an external thing for us, man, mobile is is who we are. When you go out in the field, you're doing work, you need something with you. If I can get that technician to actually record as they work instead of workforce and den record, I immediately say them between 45 and 50 minutes a day.

[05:17]                                    It it, it, it makes complete sense. There was no argument to say no. I'd like it the older other way because the, the technology, the ability, the hardware that is there ready to go and if I'm at the asset or whatever that thing is and I start got that done. Real time visibility into whatever you're looking at. Absolutely. Yeah.

[05:40]                                    Be able to do a lot of things. I mean just because it's a digital component now you have dropdown selection, you have radio button selection, you have complete audit trail support for it. Now. In the past, it used to be really seen as a big brother type of thing. We were doing an implementation long ago when we did mobility, we did it an old windows format, and we would document where that technician was because we would say, okay, it was done at this particular location. That means it was done here. Well over time, what we started noticing is that a lot of technicians were doing work at the same location every Thursday. And we're like, oh my God, why is that? Why are they doing it every Thursday? The reason why is because the guy that was there, he also had a kitchen. He had really good Chili.

[06:18]                                    So we had a bunch of technicians that were bushing in their time at that particular location. And then all of a sudden we found that out when we reported it and we let them know it was big brother and now all they're not going to touch this piece of equipment, not gonna touch this mobile device anymore. So in the past it used to be, it used to be seen as a game, as a tool or a big brother aspect to their lives and now it's expected, especially as you get people out of college and they're used to using

[06:43]                                    the solutions are ready. Yeah, and that, that, that ability to adopt quickly. You Bet. I mean, ed, let's say a few years ago, let's say five, 10 whatever years ago, it's that adoption it maybe the technology was pretty superior at the time. It's still, I don't want to go down that road. I don't want to do that.

[07:03]                                    It's tough to find trades that are coming out of school right now. It really is. It's a lot of industries, but the ones that are coming out, they're coming out with the expectation that I can do this and mobile already, that I can do this in a tablet already that I don't need to have to go back to another. The last thing you want to find out. It's coming out of school where you have all these advanced techniques and you come and a guy goes, yeah, I realized he'd been doing things on mobile. We get this green screen that I want you to be able to type everything in. It's just not gonna happen.

[07:26]                                    It isn't and it shouldn't because I don't think that, I mean, come on, if you have a green screen, I think there's other problems we've got to sort of address because that does it

[07:39]                                    thing of the past or, yeah. Yup. The other thing too, there's a focus on the past that we really didn't focus on, but we do now is usability. The idea of usability. To give you an idea, just on the mobile concept and usability, back in 2012 we were rolling out our first iPad application. Now we've done other ones before. We've done windows environments. We've done the big bricks that used to be used. We should call them a long time ago. Okay.

[08:00]                                    Didn't like, uh, was there, there was a PR Panasonic tough book. Tough book up. Oh yeah. Those. Those things were amazing at one. Those things are military grades here, brother. So what happened is this

[08:14]                                    is, we were going through it. We're like, we're going to make this, we're going to relaunch it. We're going to do a new code set. We're going to make it highly usable. I want to get it to the point where it's just like an ATM. I can be able to put my card in. I get them. I didn't have to be taught that. I can just pick it up. I want to do that with work management applications. So we rolled it out. You log in, it's the same login that you have when you log into the browser. You download your work for the day, you can update your activity, book your materials, do different things. This is going to be great. It's easy. So I was thinking, you know, my daughter right now is eight years old. I'm going to take it to her if she can use it.

[08:44]                                    If she can pick it up and use it and understand what I'm talking about, then I've won. Right. So I walked in, I saw I had to translate a little bit for the eight year old. I had to say, okay, let's just imagine that Mama's car breaks down. I have to go out and fix it. So I'm going to, I've walked her through it. I said, I'm going to open it up, opened up the work order. I went to the piece of equipment. I said I'm going to get a new tire. I'm going to put it in. And then when I got to the, to the, the comments, I'm going to write notes. I'm going to tell her what happened so that she can come back and see it. And then the first thing I started pulling up the keyboard started typing it in. The first thing she said was, Daddy, why you gotta type in your iPad?

[09:15]                                    I don't have to type my iPad. And I thought for a second, you're absolutely right. You shouldn't have to type it. You should speak to it and it should hear you and it should write down the words that you're saying. And at the time this was a thing that was just expected because she could do it in her application, and this is a thing. At the time though, it was a Siri control and you had to put the development framework and you had to roll it in. Right now these types of things are commonplace. You're right. I should be able to open up now. I can open up my phone, I can go to my work order, I'd go to my comments, I could tell you what's wrong with it and it just automatically types of donuts. It records it. So a lot of these feature functions that are just nuances that you're not expecting or demanding, they should be there.

[09:52]                                    They should be already there. You don't think about a lot of those things. When I log into the application, I should use my face. I should have face Id. I should be able to eventually get to the point where I can tip, pull my watch out, my apple watch and look at the piece of equipment, tell it what's wrong and it responds back to let me know what it does. We're getting there. That's the future. That's what we're trying to get you back to document and on paper, putting it into a mobile device, make it a to where it can transcribe to ultimately in the future these types of mobile solutions, we'll be capturing the condition of the data, but also prescribing to me what I should do. Tell me what actions I should take in detail because today you know, tomorrow we'll be able to do that.

[10:31]                                    Absolutely. There's no question. Absolutely not sitting there like in the past where change just sort of lumbered forward. You're right. Speed is just everything tight tied to get it to market in a jet second and you know that that's going to happen. It's going to come. So what we have to do now in the present is we have to modify the application to get prepared for that. So to do that we have to look at the asset registry in a different way. We have to look in condition monitoring in a different way, condition assessments in a different way because we have to get all those materials and those components in so that the processing of that data from a machine learning perspective can spit me back actions that I want to do. That makes sense because in a sense, you know when we start talking about machine learning, AI, whatever you want, it's just a defined parameter.

[11:15]                                    It is. And to get to that defined parameters you have to do the upfront you do, you know, Herculean lifting you do. But once that's done, Yup. That's when it becomes really simply in efforts or doing failure code analysis that have always been the principles of RCM that have always been the principles of asset performance. But thou are putting in a scenario where they can be automated. So in time I should be able to subscribe to a preventative maintenance measure that I inherited a system and then over time gathered the data so it can prescribe me what I should do. It should tell me how to do it. Just the same thing that happens with your printer at home. It gets a paper jam. It tells you which drawer to pull down. It tells you where to go. It tells you to pull it out.

[11:54]                                    It's still very hard, Kevin. I still, I mean you make it sound like it's a what Paducah did, but it's like I'll start to break out a sweat no matter how, how big that number is. Go there first. I know you'll start beating down the machine. Yeah. This happened to that same child that thought I should say

[12:11]                                    speaking to it now. She's excited that she can change it. It doesn't work. She gets pissed off and calls me, but I ended up fixing it. But these will still happen because you need, you need us gray hairs to help you out. Every known. Yeah,

[12:20]                                    that's right. You're listening to it on the podcast. It's don't ever forget about us pretty wise

[12:27]                                    and that, but at the same time that's, that's another problem to be another grain workforce that's out there. We got a lot of knowledge in the Noggin now. How do you take that out? How do you got there? There's framework. Well, I mean it's not as tough as you think. It's Herculean effort, I'll be it. But the ideas behind it is those workers, those condition monitoring, the gray hair is going to tell you when it, when it looks like this, it feels like this and it measures like this. This is what you do, that this, this, this, the right parameters. Those are things that I can pay attention to.

[12:53]                                    But you got to start doing that now because what happens, and I've been on a number of projects where, Hey Scott, ah, we got this big old tsunami of individuals that are getting ready to retire. What do you think we need to do? And it's like, you know, this is going to happen but you're not there yet.

[13:09]                                    No. What do we need a assist them to be able to support that. So we've done a lot is we've expanded in this asset performance management evolution that we're doing. We're expanding to condition assessment, collection process. So we have more checklists. We have more derivatives that come from checklists. We have a lot more failure detailed. I go through it, all those types of Datas that are in people's head, we want to be able to put it as much as we can to institutionalized in the system so that they can then pass that on to a more automated way. Now, what I've always viewed off, and I'll ask you this question because I'm curious to what you think, oh, let me start doing that. Do we actually dumb down the future mechanics?

[13:42]                                    Okay, so here's, here's my big beef. First off, you're trying to create a situation where you, in essence the organization is boring. And the reason you see that because it's your system, your, your, your technology will always tell you, yeah, you, it's getting ready to sorta have a problem going out there. Nothing fails the world today. Just FYI. People make a lot of money on catastrophic failures. Absolutely. And, and I want to come in and I'm riding my white horse and I'm going to be the hero of the day, man. But [inaudible] that's got to change. And that's, yeah. And even though you think you're dumbing down your, your, you're changing the focus today. Transfer of knowledge. It's all it is. I think so too. Yeah. I, I, it has to happen. You're not dumbing it down because you'll still have to have that innate ability to be able to understand what's going on. You still need to turn around and you still need to do some [inaudible]

[14:35]                                    gonna be out there. Um, I think I've told you the joke before, but the joke goes along where there was an actual, um, guy that had a ship that was at a dock and nobody would fix it. And you tried forever. Today, try to get all these people to come and look at it. No one would come fix it. Volleyed Code. You just listen. I've got a friend that knows how to do this. I know a guy. He's going to come up fix it. What's his name? His name's Jim. Jim comes out and he's old, backs up all bent over. He has a small tool bag. He lays it down and um, he, he reaches into his bag. He looks, he decides not to bring anything. He goes into the boat, he goes to the engine room, spends just about an hour looking around trying to inspect it, comes back out to the dock, opens up the bag, grabs the hammer, goes inside, takes a good look and smacks it on the side and then tells the guy to start it back up and to start it up and he said, I can't believe you just did that.

[15:18]                                    He said, we've had like 10 people come look at this boat. Nobody can get that done. He said, I'll send you a bill. Don't worry about it. You go on your trip, you come back. He said, okay. The guy came back, he saw a bill, it had two lines on it, it was $10,000 and he'd look at the lines and I had one line in there that was 50 bucks and that 50 bucks was for the Hammer. The rest was $9,950 for the knowledge of knowing where to hit it. Yeah, so being able to transfer that knowledge of that guy had is the most important thing. Now, how do you capture that? How do you bring it in? Just like you're saying, this can be a Herculean effort to do this, some of these things, but if you don't do that and prepare for the [inaudible] yeah, the technology will come. You've got it. That sounds like a uh, LSU type of guy wasn't a Clinton guy was [inaudible].

[15:57]                                    Oh, that's, that's, that's, that's funny. Oh, that's funny. My buddies is the voice of LSU, so we need to talk about that. I grew up with, his name is Christopher Blair. Yeah, we'll talk about that. Yeah, I like him already. A is a wonderful guy. It's a great organization. He came from Georgia Southern, no one over there. So they received them really well. Alright, good deal, Micah. Okay, so let's, let's shift gears a little bit and we've talked a little bit about the past president and where we're going in the future and, and how your organization is trying to recognize what the future is and then be able to build that in, into the, into your system slowly, slowly. I understand you gotta do it in a very methodical way. You can't just sort of, yeah, I'll pencil whip it and get it on out there.

[16:43]                                    So one of the biggest, what are your challenges? What are your, you know, things that are, it's like, okay if this, just, if we could deal with this man. Oh Man. So one of the difficulties we have, because we decided to be a product versus a project solution, it is making a one size fits all work. So if I were to go into the food and beverage industry and understand what those problems are and develop a judge for that industry, I would succeed really quickly. It wouldn't be that big of a deal. But we have that application in 16 languages, single and double bite. We have it around the world. It's hosted, it's locally installed, it's under different verticals. We have people that are using it for the large Hadron accelerator in Geneva. We have some people that are doing it for automotive. Very cool stuff.

[17:22]                                    Very cool. We have people that are using it to sweep the floors. We're having another. So we have to develop these as objects that work under any circumstance. So when you're doing the idea, we'll we want to gather data to understand it. How do we do that? Well, condition assessments and checklists and these types of tools that we have helped build that as a data source that they can be pushed forward. Now that'll work. And Duke University, that'll work concern. It's a challenge. It's a really difficult thing. If I, if I were to draw a picture just because I'm a visual guy, you've got this sort of, and we talked about this, this sort of generic backbone functionality. It is just, it's there and I can, I can move it around to different companies, but then I have these specific objects that object is, is focused in on that industry, that that's rich industrial, whatever, that, that industry capability and then it just clicks to, to a certain extent that generic framework does.

[18:21]                                    I mean, you can't, like, you can't expect, um, a linear asset needs that happened in a transit organization to be the same linear asset needs in a utility. You can't, you can't. So, but you can, you can be able to set a structure that can handle any, your asset management that, that then goes into the properties in the principles of transit and then apply those. But the difficulty comes into play where, what are those uniqueness, how much are they unique? Do I need to put him as part of my magic object model? Do I need to put it in extensible framework? And what partners do I need to look to? We, one of the, one of the God's sense that we have in our organization is we have tremendous partners. These partners are able to take our application and scale it in a huge way.

[18:58]                                    Um, one of our partners out there Stratum Consulting and they even took the application to be able to create a craft brew configuration. So it's amazing they can be able to take the application, configure it ahead of time to be able to do craft brewing, to be able to do processes for around craft viewing. And you would think that, you know, that can be applied elsewhere. But it really, it's, it's really unique to their organization that brings it out, but the uses our application, all the objects underneath it to get there. But see what, what I hear you saying, and correct me if I'm wrong, one of the big things that used to bother me is just time. Yup. And, and there's, there's time and complexity. What you're telling me is that there you, you sort of removed the, to a certain extent, complexity because you're, you're, you're married, you're, you're, you're diligent about that structure.

[19:43]                                    And then of course time, if I have an object that is dedicated in the case of Stratum Consulting, then my implementation time is reduced dramatically. That because I have this already, I plug it in here. Typically Click, click, go, and we call those implementation accelerators. As a general rule, that's exactly what it is. So if you take the application as is general sense, it's called the CloudSuite am enterprise edition and it's basic raw vanilla. But when you bring somebody into has that best practice expertise, they apply configuration on top of that. Yeah. It doesn't mean it's customized. It doesn't mean that won't be patched. It won't be upgraded, it won't be moved forward. But it means that all the nuances that they have experienced in their best practices as applied on top of that, and they can bring out their principles, they can bring even prepackaged computer based training ideas to be able to help you move quick. It can have prepackage prevented schedules that you may already know. It can have a lot of different types of details on the steps to be able to go through a preventive maintenance package. There's a lot of things that it can bring. I'll tell you one thing, uh, when I would implement these systems, right, I would one, it would be a minimum of 18 for whatever

[20:48]                                    reason, everybody talked about 18 months, but it would always go a little bit beyond that. La is always click, click, click dollars. Cha Ching, cha, Ching, Cha Ching. In that mindset, in that reality, what are we talking about now? Well, it's interesting because the conversation we just had with him before the stratum, they said their average is nine months, not 18 come on. Oh, it's amazing. It can be a lot faster too, depending on the industry of what you're trying to do. Because [inaudible] take it even a step further in saying that we have cloud suite for different industries that are already built. So klutzy facilities management, we already built it out to be able to do a lot of the Philips facilities functions to be able to do space movement, work, move, and to be able to do allocations, to see graphical imagery, to be able to do mobility.

[21:30]                                    We do a lot of that already for some of those two. And then they take it even further. See this is interesting. You listeners out there in industrial talk, what we're talking about is you've got this generic backbone, this, this framework. And then, and then if I have a, I don't care what it might be, I might be manufacturing widgets, uh, informed. I'd have an object that is specific to best practice in, and correct me if I'm wrong, manufacturing of widgets, we can pull it off the shelf and then stick it and collect it and then make some minor modifications because we're unique. Maybe. But it's not, you're not sitting there trying to recreate the wheel and it just keeps, it keeps grow and grow. Adding it allows me to do with its configuration sets on top of the application. It doesn't sit with an end or an end to it and restricting it.

[22:13]                                    So allows me to be able to apply patches about right. And then everything moves forward and that's why I mentioned the architecture. We spent an inordinate amount of time on the architecture and then you have to, we did all this work because we wanted the database and do what a database does. The presentation, your presentation does reporting and so on so that I can scale. See that's just spent, it's it. It's brilliant in its simplicity. We think, well I'll God being from the other side when I've, I've done this stuff either. I see the, the, the brilliance of it. I really do. So you, you are a rockstar man. I and, and we can, I mean we're just constantly, we can talk forever, but we don't have time. We really could. Well, we're not going to talk about LSU and Clemson though. We did have different opinions on that and from the crowd, we've got a very heavy heavy from the crowd. Yeah, they're a good team. Yeah. You guys are the national champions, right? You beat Alabama three times. Well, at least. What's that? Well, yeah, but we have to play Alabama every year. We only play them when it matters. That's it. Well, every time we play it matters and we, we fail miserably. Tiger, come on, we're tigers. We'll talk cabinets. You know, it's just a better color. Oh Man. That's called podcast trash talk

[23:45]                                    and now I'm uncomfortable and I'm feeling that uncomfort. Well, Hey Kevin, thank you very much. That is an incredible conversation. I love it. Oh, we're going to have to do a lot more. We're going to have to start talking about other things because you guys are doing a lot out of that pleasure. It's been an excellent job in you. It does. Real talk podcast listeners, you stay tuned. We're going to wrap it up on the other side. Thank you very much for joining. Thank you for being here, Kevin. Absolutely. And you guys, I'll talk to you in a minute.

[24:14]                                    As an industrial professional myself, I was always passionate about sales, marketing, Branding expanding the marketplace for my company. That's what the industrial talk platform is all about. It's about you, the industrial company, the industrial professional and your legacy, increasing sales, gaining greater exposure on what you do and how you and your company change the world. Go out to industrial talk.com that's industrial talk.com contact me. Let's have a conversation to see how we can work with you on improving your bottom line and that you can be a part of an ever growing network of industrial companies focused on expanding and growing and leaving a legacy. I hope to hear from you soon and be safe out there.

[25:18]                                    [inaudible]