On this week's Industrial Talk we're talking to Lew Weiss, Founder and Host of the Manufacturing Talk Radio about “The current state of Manufacturing and Marketing Strategies”.  Get the answers to your “Manufacturing” questions along with Lew's unique insight on the “How” on this Industrial Talk interview!

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LEW WEISS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/lewis-a-weiss-402132/

Company LinkedIn: https://www.linkedin.com/company/all-metals-&-forge/

Company Website: https://steelforge.com/

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

manufacturing, people, lew, industrial, manufacturers, world, talk, marketing, years, canary yellow, problem, market, reality, approach, podcasts, making, forged, deliver, country, disruption

00:00

All right on this episode of industrial talk, we are talking to a manufacturing legend who is passionate about you. passionate about education, passionate about getting that word out about how wonderful manufacturing is, and delivering passion. That is on this episode of industrial talk. Let's get cracking

00:25

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go

00:43

Alright, once again, thank you very much for joining industrial talk a warm and fuzzy platform that is dedicated to celebrating you industrial heroes. Because you are bold, you're brave, you dare greatly. Absolutely, you innovate. You're solving problems each and every day. And you're making my life, your life, the world a better place. That's why this celebration platform is dedicated to you industrial heroes. Alright, we are also we've got three sponsors, by the way three sponsor for this particular episode, TX one, cybersecurity, you cannot. If you're if you're venturing in to this digital transformation, you better get on your cybersecurity and look into that TX one delivers a very nimble, easy solution, as well as Neil, you know, the community of the future. They're putting their money where their mouth is. They're deploying all of this great technology. Neil Neil comm and a vitally because of supply chain because of logistics, because of all of those challenges. Boom. Cap logistics, you need them in your corner, definitely. For all things shipping, contact them, go to capital logistics.com. Alright, in the hot seat, Lou Weiss. Now you're saying yourself, Scott, who is Lou? Absolutely. He is a He's the president of all metal forge group. Yes. But more importantly, he is also the co host of the manufacturing talk radio. So he knows a lot more. And he's forgotten a lot. I mean, he's amazing. So let's get cracking. Yeah. Have you ever had those conversations where, you know, oh, my gosh, I don't know as much as I should. And individuals like Lou, and what he's been doing, he's been doing, I'm looking out on a stat card out here. Right? His, so if you want to find them, it's Louis le Wi SAYWEIS. S. And I've been doing this, this thing for three, four years, whatever, what we call this media. He's been doing this over eight years. He was a pioneer when it comes to manufacturing and saying, hey, I want to deliver I want to be able to highlight, communicate and and talk to other professionals. Within manufacturing. He's been doing it he's, he's seen the changes. It's an amazing conversation. That guy's got mad mad skills. It's, it's so much fun. All right. So I've been a tootling around, noodling around, whatever you want to call it with some ideas. And one of the things that I've been driving toward is, I'm very attracted to things that are approaches that disrupt, that could be technology that could be managerial type of strategies or approaches. And, and in that disruption in that pushing the envelope approach, be able to really advance in a positive way, whatever that might be. And so I've had a great conversation with Catalyst constellations, with an S, by the way, by the way, they have an event go out to industrial talk.com, an event on a January 11, right around the corner, January 11. And it's a virtual event. It's free, and it all talks about catalysts. And if you think you, you're saying you don't know what a catalyst, you need to go to that thing because it's, it was eye opening for me they do a great job. That's catalyst constellations. And that is their event to call the catalyst Summit. Yeah, I think that's what it's called. Find out, go to industrial talk.com. There's a link there bump, boom, no big deal.

04:41

Anyway, that disruption that focus on disruption, especially in today's very fluid, sort of squiffy type of world that we live in don't know. We still have to be successful. We still have to be able to close deals, and we still have to deliver goods and services. So when I start talking about disruptive, disruptive management approach, it's things like catalysts, and others, because I think we have to rethink, we have to constantly rethink the way we approach our market. The other area that I'm intrigued with is because we, we talk about all this great innovation. And it is, don't get me wrong, I geek out in a jet second. But when we start talking about this, my concern is always this is great. How can we make it available, sort of that democratization of the technology so that everybody, and everybody around the world because it's global, can participate, can benefit can see their communities, making leaps in a positive direction. And so if we have disruptive management styles that are just saying, Hey, we're going to have to change the way we think, and and do that, and then be able to take the innovation that is out there and think it through it, and it's all great. But making it cost effective, so that more and more people, more and more companies can take advantage of it. And then of course, removing or trying to drive down that risk. I'm just sort of in that mode right now. Because I think that there's a lot so I I heard a quote, which is pretty cool. Now, listen to me on this one, no one has gone broke by helping others. Okay, here, you can say, well, I don't know what you can, but you get the gist. And I think there's a there's a way of being able to sort of deliver that compassion, deliver that generosity, that purpose behind helping others succeed, being charitable, in whatever you do. And think about that. So that everybody succeeds in some way, shape, or form. That that I'm I'm all geeky about right now. So there's going to be more to follow. And I think it's good business. I think if you start talking about being that vulnerable, charitable, individual, give of yourself, give your be at the other focus, talk about disruptive type of management approaches, get everybody on board, but have to be disrupted. I just, I will, I will push away that standard conversation about and this is how we do certain things. I think that right now, disruption is a beautiful thing. And that goes with technology and making it available to most and many and everybody, why not? I don't want to leave people behind. Do you want to leave people behind? I don't want to leave people behind. Alright, let's get on with the interview. Again. Lou, don't go by and Lewis don't go call. I would imagine he doesn't even respond to Lewis. I don't know. But he he responds to Lou. And Lou is a great stat card out there. But doing it forever. Sage, manufacturing sage, and it was a wonderful conversation about where are we going? What are we doing? How do we get that message out? What's the next step? Where's, you know, what is that tipping point? Bear guy I use that? That is that is on the docket. Enjoy the conversation with Lou. Lou, welcome to industrial talk. Thank you very much for finding time in your incredibly busy schedule to talk to the listeners of industrial talk the best listeners in the world.

08:40

Thanks. Thanks for having me. Appreciate that.

08:43

Wow, that it's it's all it's all on this side of the camera, man. I mean, it's a it's an honor to be able to talk to somebody that's been in not just manufacturing, but in the media space for so many years. And you've seen a lot of changes taking place. And you're one of the leading podcasters out there in the manufacturing space. So I'm all honored big time. Now for the listeners, Lou. And I just call them Lou is give us a little background little 411 on on Hulu his outside of the fact that he's handsome. If you're, you know looking out on video, but give us a background.

09:19

Well, it's all started out with the canary yellow Sport Cup.

09:25

Which you're sporting today. Yeah,

09:27

only only caught Yeah, which I spotted all the time. I've been in the industrial metals industry for 60 years, and manufacturing and so on. And about eight years ago, I was looking for a way to reach out to more manufacturing and how to do it other than just running ads and magazines and catalogs and so on and so forth. So I came up with manufacturing talk radio And we now have five podcasts all about manufacturing, I'm really enjoying it. We haven't made a nickel with it, but I am enjoying it. And I've learned a lot. And you know, I meet people like yourself, and we share stories and experiences, and so on and so forth. And I'm just loving what we're doing. It's funny how you bring up a good point. And the reality is, is that I'm living a dream because I get to interview people like you and others who are just at the cutting edge of thinking or whatever it might be, because I believe it's important that we continue to educate and collaborate to to properly innovate going forward. And and what's interesting is,

10:45

I realize I'm not the smartest or the sharpest tool in the shed, because there are a lot of people out there thinking about a lot of big things. And I'm definitely going to impact the world in a positive way, if not doing that as we speak. All right. Go ahead.

10:59

I what I've learned over these last eight years, aside from the 60 years in manufacturing, is that there's a lot of people in manufacturing, who they know how to make things. They know how to sell things, but they don't know how to market it correctly. And that that's really a major issue. And so part of our mission has been to get information out to the public, my public to manufacturing public, and let them know that there are better ways to do things than what they're doing right now.

11:38

Brilliant, because you're absolutely right. I, I think especially in the digital world that we live in today, there are many ways of being able to get that message out to resonate with your market to be able to communicate your value proposition in such a way that brings out the human side, right? Yeah, you don't want to be a ShamWow guy when you got a great solution yet. It's just show your your human side, which is pretty doggone cool. Now you have the manufacturing talk radio, which is pretty. I mean, you've been around for a long time, I've only been around, well, maybe about three years or so. But you've been around eight years, is pretty. That's significant in the world. In the world of podcasting, and problem, you've seen a lot of changes. I mean, I just realized when I started I, I just started cold. And I just said, I need a mic. I need something I needed it. You know, I didn't have a clue. But nowadays with podcasts, because of the pandemic, podcasts really sort of exploded. And the solutions are a little easier to find. But back when you were starting out, that's that's far forward thinking my friend forward thinking,

12:50

well, we we started eight years ago. Yeah. And again, the whole point of it was, how am I going to market to my market? differently? Yes. My competition. Yeah. And we now have, I don't know, but 700 shows under our belt. Yeah. And we're on multi platforms. And, you know, we're, I think that we're doing a really good job. In terms of getting the message out. I'll give you an example. We did a radio show this morning, with a company that invented or promoted a device that you can point it at a piece of metal and it tells you the chemistry get its amount. I mean, that's incredible.

13:42

Shut the front door. Man. That's, that is amazing.

13:45

Yeah, six years ago, we had to send it to a lab. It took a week, it took two weeks, it costs about $200. And now they have a device that you pointed at a piece of metal, and it tells you the chemistry. It's truly terrific. And not a lot of people know about this. So we're out there telling the message and educating the public.

14:10

That is innovation off the charts because i i i I can't even imagine what tacky resides in that little handheld thing. I say, Yep. That's the the makeup of that metal. i There's a lot of brilliant people out there. Alright, we're gonna have to at least dive into manufacturing. And the reason we want to talk about that is there's a there's a lot of scuttle but a lot of buzz out there. And and especially when we start talking about challenges that manufacturing manufacturers face today, supply chain resources, you name it, and how to manufacturers leverage technology to help them create a business of greater resilience. You touched on the marketing aspect and and their woeful capabilities of being able to get that message out. If you look at the manufacturing market today, Lou, what? What is your number one top, whatever focus that is creating some pain out there? Wow.

15:24

How long do we have

15:26

hours and hours, just kidding.

15:30

The situation that exists today in the marketplace, not only here in the United States, but really all over the world, as supply chain is a mess. worker shortage is a mess. It goes on and on and on. We don't have proper governmental involvement and trying to fix the things that are going on right now. And it's really, really traumatic. And nobody's really doing a whole lot to try and, quote unquote, fix what's going forward.

16:10

Yeah, you're right. It's, it's a bit frustrating. From my perspective, I try to be somewhat optimistic, but it is frustrating when you start to look at, you know, I can't find people, and that if I had a nickel every time when somebody says, I've lost people can't find people. And that impacts your ability to produce one. I can't I can't get the parts or the the feedstock or whatever it might be for my manufacturing process. So that impacts I can't, I can't do XYZ and and the reality is, is if you need to innovate, you need to be a sustainable business, because that's capital outlay. I understand. Do you think the possible solution or like I can't we talked about this? What's the first step? Go ahead.

17:04

I don't, you know, I'm having my personal problem. And you said it before is that you're trying to be optimistic. I'm having a hard time being optimistic, because every time I turn around, there's another obstacle that comes up a new headwind that screws us up. And it's really problematic. And I'm having me personally, I'm having a problem with that, because things are not going the way they were. Some time ago, you know, forget about COVID. Again, about work shortage. Forget about the baby boomers forget about the Gen. Z years. And Gen. The Gen.

17:50Y's X, I don't read that age group, young, whatever, by the

17:56

Yeah. And, you know, I was actually reading an article today about the college versus trade school. And part of the problem with that is that families, mothers and fathers have been pushing their kids to go to college. Well, that's not really maybe the greatest solution. Maybe they should be going for trade school, learn how to make things, but going to college wind up with a 200,200 $50,000 debt. I mean, there's 44 million people in this country that have a college debt. That's insane. It's just insane. And and, Scott, I, it's really problematic for our entire structure of this country and others. Yeah, you brought up a point, Lou, that that I failed to recognize and, and from as, as a business owner, like you.

19:07

There's that mental component, that the desire to be optimistic, to desired and running a business is it's got to be 80% mental and 20%, whatever. But I mean, it's, it's hard and it probably impacts your, your, your valuable resources, the people in a way because they see it, they're working more hours, whatever it might be. And I've never really and you're, you're absolutely when I first started. I was a alignment. I went, I started as a groundsman, and then I went, I went through an apprenticeship program, right. And that apprenticeship program took me four years to get to be a journeyman and we don't I don't see that anymore. And that's, that's with any skill training. And I and I think you're absolutely spot on. Where we were, as a society remiss in in our focus to promote the skilled Labor's and skill, like

20:15

the only country that I know of right now in the world that's still training their populace is Germany. And you know, they're the strongest country in in Europe and they still have high schools where you can you go to school to three days a week to learn about liberal arts and two days a week you're learning about the traipse, and by time you goes through four years so that you wind up either knowing enough or learning and not to make a decision about what's the best course of action for you is. And right now, we don't have that right now we have and I mentioned it earlier, yeah, we have parents who are telling their kids, you got to go to college, you got to do this, you got to do that you got to do this, like, meanwhile, you know, if you become an underwater welder, you're going to earn $150,000 a year, you got that everybody's gonna do that. But you can become a welder. And then $100,000 A year, it's not necessarily the best approach to go to college, even though it's good to be educated, it's good to know a lot of stuff. But it's not necessarily the best thing for you, in terms of making a career for yourself. Yeah,

21:42

that's a good point there. Lou. I, I think there's a misconception out there at that, you know, if I chose a trade, if I went the trade route, I'm less of an individual or less of it. But the reality exists, is that there are a lot of sophisticated technology that exists out there that need trained, skilled individuals to be able to do it and do it effectively. And that is just with anything else. And so if back to marketing, I think we're doing a horrible job at communicating the the, what's taking place in industry, and the need for skilled people.

22:27

But you're 100% Right. And as far as train and marketing for manufacturers, again, I'm gonna repeat myself, say they know how to make things. They know how to sell things, they don't have a market. And you know, there's a lot of people out there selling marketing, but not necessarily the, it's not all necessarily good stuff. And you need to adapt yourself to understand who your customer is, and how to approach them. And a lot of these marketer companies out there who are going to, you know, charge you X number of dollars to show you how to market, they don't necessarily know either. And that's unfortunate. Do you think let's pull on that let's pull on that thread a little bit here.

23:24

What do you think a manufacturer that struggles in marketing? What what type of approach do they need to move forward in the world of marketing, to improve sales to improve the bottom line and to create revenue, all of that stuff? I believe through marketing and a proper marketing strategy. Does that? What do they think? What do you think manufacturers need to do?

23:51

Well, that's a very complex question, with multi facets to it. It's a difficult, it's a difficult question to answer. The point being, that they need to understand who their customer is, and who their market is and what the market is. And from that, you can then start determining what you may have to do in order to bring your customer into your world.

24:27

Yeah, because you, you started, you started the talk radio, the manufacturing, talk radio. And I believe, just like I started, industrial talk, was out of a necessity to be able to have meaningful conversations with not just customers but prospects to understand what's on their mind in a way that is not Hi, I'm selling ShamWow and blah, blah, blah, blah. blah, it's more in what's your problem? How can we together solve the problem and deliver a solution that makes sense. And to be able to communicate that in a succinct, not overly difficult and complex way which manufacturers do their widget is the best widget, and we're going to talk about the widget until the widget, it kills you, right? I don't think that the market has the capacity to do that. They just want to see some human side. Do you agree with that?

25:33

Well, one of the problem, and I do agree with that, but one of the problems that I saw eight years ago, and it hasn't changed much since is that we need to get the message out. Mainstream media doesn't do that. Mainstream media talks about this, that the other thing, the politics of Republicans and Democrats, Trump's too, and so on, and so forth, but they don't talk about manufacturing. So when Tim Grady, my co host, and I came up with this idea, too, we want to get the message out, we want to educate the manufacturer and say, Okay, you're doing this, you're doing that you're making parch, you're making products, you're doing that you're doing great, but here's how to do it better, different, smarter, and so on. And apparently we are having some success with that. Because we do hear a lot from people that listen to our show, people that are on our show, who tell us that you know, we're doing some great stuff. And you're not not to.

26:51

Oh, go ahead, do. Yeah,

26:54

we're doing great stuff.

26:57

Don't go down the humble road with

27:01

But the point is that there's a lot of people out there that don't know what they're doing. And they don't have enough people. They're hiring. You know, they're hiring somebody who can make something, they're hiring an admin person or hiring this, but they're not hiring an appropriate marketing person who's industrial oriented, who can say, this is what you got to do. This is how you're going to do it. And that's what we're trying to do. We're trying to get that message out.

27:35

But how about people? Yeah, but Lou, you're you've got the street cred. I mean, you own a business, you're in the manufacturing world. And your, your voice has gravi toss when you start talking about solutions. And I find it's fertile ground out there. Don't get me wrong. And I believe that manufacturers unfortunately, which are Arca zillions, it's a it's an important economic business for our country to have strong manufacturing without a doubt, write that down. But the reality is, I think many of these manufacturers have been bitten by so called marketers that don't understand their work their business, their, their direction, what they're trying to accomplish. And they sell them, you know, a bag of beans, and they need mark it. It doesn't diminish the importance of having a marketer, a marketing professional on your team. But it does indicate that you better have that right person who understands what you're doing that has sort of that industrial manufacturing pedigree in them so that they, they get it. You do subscribe to that.

28:58

Some of the some of the problem and I agree with what you're saying, but some of the problems that we have, right now. You know, first of all, we have a slowing birth rate in this country. Wow. Yeah, we have people retiring, we have people. Matter of fact, last week, they came out for the first time I heard this number. The Department of Labor came out with a number of how many people quit their jobs. Not how many people are unemployed. But how many people quit their jobs? Why did they quit? They wanted to have a transition to something else. They don't want to work. They want to sit on the porch and play their banjo and, you know, smoke their cigars. There's there's a lot of stuff going on that we can't we can't fix because the people don't necessarily want things to be fixed. And that that's a real problem. So you got people retiring. I think the number is some like 10,000 people a day are retiring this country.

30:06

Dunning I didn't know that and see you're 65 you're You're 65, aren't you? No, I'm saying. But what's really? Is that the thought of retirement and you bring it up? Yeah, people are retiring. Yes, that's a reality of the workforce. And that whole intellectual capital is going out the door and I you know, that's a whole nother conversation. But for you, you're still you're still running and gunning, and and making things happen. And that's a beautiful thing, too. So I, I don't know. I don't think I'll ever

30:41

retire. My wife. My wife says to me, what are you going to do when you retire? I said, I'll probably start another business.

30:51

And then she turned her back on you and walk away. Absolutely. But you brought up that that? I didn't realize that but you're absolutely that that slow birth rate. That that mass. Let's let's just say it's a it's a silver tsunami. People are leaving, man, that's just they're going or they're they're out the door. In a in a decision. And we're not backfilling. We're just not backfilling. And, and I again, I way above my paygrade. I don't I don't have the silver bullet to figure out how to address that outside of the shower change.

31:33

Yeah, last last night on. I think it was MSNBC. They had William Shatner on two years ago. He's a hero of mine. I love that guy. I was on a TV show that he had years ago. And I was interviewed by him. He's a smart guy. And he looks younger than me. I have more hair than him. But you know. So bit. Yeah, Sylvia is right. Yeah, whatever. Where do I get a hat like yours to cover my head?

32:07

I mean, well, first off, you got to shave your head. You got to get rid of that hair. And then you put the hat on. Because I say See if I if I let my hair grow out? Like yours. I'd look like Bozo the Clown because nothing grows at the top. Everything grows with the side. Call it age, I don't know call. I call it ugly. Let's put it that way. So I'm not going to deal with it. But now Shatner, I always wanted to name my dog. Now this is my my family gives me a hard time. But I want that. I want a dog named Shatner, just because I like William Shatner. Right? Right? What? Why would you? So So you as a business owner, you're dealing with resource challenges, you're dealing with a mental challenge of just trying to keep optimistic and keep pushing forward and saying, hey, everything's gonna, it's gonna turn out okay, eventually, you know, and, and then you've got to stay ahead of any changes that are taking place in your marketplace, you got to be strategic about that. You've got a lot on your plate there, Lou, and you got to produce this gun radio show that tends to help everybody else.

33:19

Well, I'm doing this mostly out of passion. We haven't made we haven't made three and a half cents on this so far. But the point is that I feel I feel compelled, being that I've been doing this for 60 years dealing with manufacturers. I don't think that they all today are and I'm just repeating myself. They're not all today up to speed on things that they have to do to remain successful. producing a product making a product and being being successful at what they do. And, you know, we're, we're doing that to try and make,

34:07

I'm going to sort of be the guy on the other side saying, I bet you have made money. And the reason maybe it's not through the platform here, but it is the recognition that you're out there. And then somebody is going to say, I was listening to Lou, and he has that company. I'm just going to give I have a need. So I'm going to contact that company up to that happen.

34:30

Well, we've been known to make some money over the years. Yeah,

34:34

I gotcha. Gotcha. See. Don't come poor mouthing to me about your media company. When I know what you're doing. Now, I don't have a I don't have an outlet like you do where you have another company. I just, I'm a media company. That's it. All right. So we're gonna

34:52

do this just to pay for this. canary yellow jacket.

34:56

A stunning and very fashionable canary yellow which I haven't said much in a sentence before. Never say canary yellow. But it's canary yellow baby. All right, we got to wrap it up. How do we get a hold of you? How do you know? Now that now that you put them out? You're your own company? How do we get a hold today?

35:16

So my email addresses la Weiss at manufacturing talk. radio.com. Yep. I answer all calling. So if anybody wants to reach out to me, there you go.

35:31

Can I go to your website, too?

35:33

Yeah, I know the website, manufacturing talk. radio.com. And I

35:39

want to make sure that we're clear on that. That's MF G talk. radio.com.

35:43

Try. Try Riga. And we also have my steel forging company called Steel forge.com.

35:54

Which you could probably sell the domain to a vitamin manufacturer because that is a minute. That is a vitamin manufacturing name, baby, by God steel forged.

36:04

Steel forged not found. That's pretty good. We've been doing that for

36:11

more over six years. Maybe it's since you were 18.

36:17

That's exactly right. No, you did the math for you. Yeah.

36:21

I learned something in elementary school. Sometimes. Yeah. All right, listeners. That's Lou. Lou, thank you very much. You are absolutely wonderful. enjoyed the conversation. And I guarantee you, we could have gone on and on and on. I'm going to talk for days days. Alright, listeners, Fear not. I know you're saying to yourself, Scott, how do I get a hold of Lou? But I can't I didn't write it down because I'm driving. Well, fear not go out to industrial talk.com Find his fabulous podcast. And all the links will be back. We'll be there. Lou, thank you very much, my friend.

36:56

Thank you, Scott. Appreciate it.

36:57

Alright, listeners, stay tuned. We're gonna wrap it up on the other side.

37:01

You're listening to the industrial talk Podcast Network.

37:10

All right, that's Lou, do not call him Lewis told you. The guy is just dripping with wisdom. It's it's so much fun to talk to somebody that's seen it all and seen how things have changed over a period of time. And he's engaged. He is passionate about manufacturing, and making you a success and highlighting individuals that are every bit as passionate about you and your success. All right, again, thank you to the sponsors. Thank you to TX, one knee home as well as capital logistics. Thank you for sponsoring this particular episode of industrial talk. Now remember, let's be disruptive. Let's figure that out. Let's not do let's not do conventional. Let's not do that anymore. Let's think about how we can disrupt how we can truly benefit people in a big, big way. Because you're bold. You're brave and you dare greatly and you're hanging out with people like blue, bold, brave and Daring Greatly to change the world. That is your responsibility. We're going to have another conversation right around the corner so stay tuned.

The post Lew Weiss with the Manufacturing Talk Radio appeared first on Industrial Talk.

On this week's Industrial Talk Podcast we're talking to Simon Severino, CEO at Strategy Sprints about “Strategies for doubling your revenue in 90 days Guarantee”.  Get the answers to your “Success” questions along with Simon's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2021. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SIMON SEVERINO'S CONTACT INFORMATION:

Personal Facebook:  https://www.facebook.com/simon.severino

Company Facebook:  https://www.facebook.com/strategysprints

Personal LinkedIn: https://www.linkedin.com/in/simonseverino/

Company LinkedIn: https://www.linkedin.com/company/strategysprints/

Company Instagram: https://www.instagram.com/strategysprints/

Personal Twitter: https://twitter.com/simonseverino

Company Website: https://www.strategysprints.com/

PODCAST VIDEO:

Other Powerful Resources from the Simon Severino:

Podcast:  https://www.eofire.com/podcast/simonseverino/

Blogs:  https://www.strategysprints.com/blog/testimonial-moonroi

Videos: https://www.youtube.com/watch?v=MN4l-kDU7y8

Events: www.strategysprints.com/jvc

Freebee:  www.strategysprints.com/tools

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

clients, industry, simon, sales, people, industrial, work, price, offer, strategy, profitability, 10x, days, tx, frequency, revenue, create, important, bottleneck, guarantee

00:00

Hey industrial Talk is brought to you by cap logistics. You want to minimize downtime absolutely increase reliability you bet ensure operational profitability. Yes you do that means you need 20 473 65 insights into your supply chain Look no further cap logistics go to cap logistics.com or just call them they're great people 800-227-2471 also TX one now you know cybersecurity is important if you're on this digital transformation journey, TX one networks has the solutions for you. And you're saying to yourself, Scott, they're going to be complex, they're going to be difficult. No TX one's taking that into consideration and they provide a suite of solutions that truly meet your cybersecurity needs go out to TX one dash networks.com and find out more, you're not going to be disappointed.

01:05

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go

01:23

Alright, welcome to industrial talk. This is where we celebrate industry heroes. We celebrate the companies that get it done you are bold, you are brave, you dare greatly you innovate, you solve problems, you're changing lives and you're changing the world. This platform is dedicated to you. We want to make sure that we celebrate you because you are making our lives better. Okay. This podcast is chock full of great great great that's three great information that you need to put in your noggin His name is so great we've made two of them we've I've got I had to split it up so you know there's this is part one a part of two parts. Simon Severino strategy Sprint's is the company and you know i i just love sales and marketing. I just love it and love bringing opportunities for clients. This right in the wheelhouse a must listen to let's get cracking Yeah, I couldn't stop talking. Good incredible stuff. Incredible information. It just, you're just gonna absolutely i mean anyway, great links all out on industrial talk, get them back to strategy sprints. I even like the way it's called strategy sprints. It's like the way of going okay, here are the here are the areas that we need to focus on. Let's get going. We don't have to focus on these let's focus on these and let's double down and let's make it fast. Let's continue to move and let's increase revenue. How can you ignore I mean, you can't argue against that. And you need this you industry professionals need something like this because you you have to succeed. You have to be successful because we depend on you. Not just me, not just my community but the world that is a that's a serious responsibility and I know you can do it. So we've got tons tons of information backlinks everything you want to know about. Simon and definitely, strategy Sprint's pretty cool so I'm looking at his form pretty cool stuff. All right. We are here at industrial talk, doing a couple of things. One, you'll see that it does real talk to Dotto is out there, okay, we're continuing to add to it bring it into greater human element for you to highlight and to help you succeed going forward. I believe me personally and my team believe that real success comes from the the exposure to the human elements of what you do the human side, right. And it's not just feature function feature function on your widget, right? It is it's, it's more it's more deep than that there's a sense of possible vulnerability, but that human element that has to be highlighted, it's not just the heat but the fun side. Everything that's associated with that so we're doing we're highlighting individuals that have recipes out there, I try to cook I'm I do the best I can foods, foods important. If you are contributing to community if your organization is contributing to the community, whatever that might be. That's tip of the hat baby. That's tip of the hat that has to be identified.

05:06

Tons tons of stuff. It's all under the guise of hashtag I'm industry. It it, you get it, you get the picture, right? I'm industry industries, helping communities industries, helping business succeed, industries solve problems. Industry creates hopes and dreams industry innovates I am industry so I'm going to be printing out some shirts offering them big time alright let's get cracking with the interview. Simon Severino strategy Sprint's his website is strategy Sprint's s.com we're going to have past podcasts, not from industrial talk, but others eo fire is going to be highlighting Simon blogs videos, it'll all be out there on industrial talk because we want to make sure that this platform gives you the information you need to be successful. It is for you to collaborate, to Educate to Innovate, it's all there. That's what industrial talk is all about. Let's get cracking with part one of a two part series that really focuses in on financial metrics, sales metrics, marketing metrics, operations, everything that you need to do or consider and as well as backlinks enjoy this conversation. Simon Welcome to industrial talk you listeners this this particular conversation is going to be chock full of just meaty content so just you know buckle in and we're gonna try to rifle through as much as we possibly can and you know, listeners that I'm a big, big Gomer for anything that's marketing, anything that's sales, anything that brings in more revenue because you an industry have to do that to succeed and create a business that is resilient and legacy that is important. Simon, strategy Sprint's brings all that to bear on this particular doc God podcast. Simon, welcome.

07:22

Excited to be here. Hello. Yeah, hey,

07:24

for the listeners. Now that I've given you that hype, you need to give us a little background to support that hype. on who you are,

07:33

yeah. I run a company called strategy sprints. And we help people improve their single most important metric. And we help them run their operations smoother and improve their sales, and especially to link these things together. Because the interlinking makes the magic. And we do it in many, many countries. And we do this since years. And that's we are in Vienna, Austria. Our clients are from from LA to Singapore. That's pretty cool.

08:10

Yeah. So global is the way to go. Now, let me ask you this. You just touched on it real quick. What is that single most important metric? What is it?

08:23

If it would be, it would be fun to see what people are writing down is their most important metric. If you ask me, Hey, give me one. I say it's the profitability.

08:32

Beautiful. I like that profit ability. And I absolutely agree with you 100%. Because there's a lot of companies out there that have mad technology, mad solutions, mad innovations, but they do not. And that's great. But they're not looking at it from a profitability perspective, and how they, how they tackle the market. So your forum said, and I'm really, we're gonna double revenues in 90 days, give us just sort of a little rundown of what that means doubling revenue outside, I like it that way.

09:11

Most people who didn't call us over the over the last decades, they had some market entry or market share problem in terms of, Hey, I'm doing more of this, but I'm not growing my user base. I'm not growing the right clients the way I want. So can you help me with sales. And so we came up with this, the gist of what we did for 18 years is now condensed into a 90 days coaching program, one to one coaching. And we we have three levers that we help our clients implement in the in the first 90 days. If you increase three things by 25%, then your revenue will be up by 99%. And the three things to increase our The frequency of your sentence, the conversion rate, and the price, you increase these three things by 25%, which is totally doable in 90 days. And we're doing it all the time. Actually, one of our clients in North California, they just put Drupal in one sprint, which was remarkable. But basically, these three things, you get them up by 25%, you have doubled your revenue. And now you have the cash flow, stability and repeatability that you need. And now you can take the time out of fulfillment, and work on form fit and function of your sales so that you have a long term healthy and repeatable business that is now also fun to run again. Because Yeah, now it works.

10:53

Simon, I didn't get a chance to write down number one, I've got a blank for number one, I've got conversion, I've got price, what was number one, frequency frequency, okay, and we

11:05

can go through all of them. So we read the frequency of the seats. Frequency means the time from awareness to closing, how many days is it? Now some people have eight months. For example, in complex b2b sales, it takes six to 18 months to close a big deal, one big client. And you can compress that, because the idea is that for a high b2b complex sales, you need eight to 15 experience points, that person needs to touch your magic eight to 15 times before they buy. And now pre technology that will take you over a year to get to five contact points. But now with the technology in our hands, we can do this in two weeks, in three weeks, if you just condense the relationship and offer many, many contact points. One can be a podcast, one is LinkedIn, one is YouTube, etc, you can create these experiences eight to 15 experiences with a potential client in two weeks. And that's what we implement with them. For example, one part is a an automated series of emails about your offer, some are educating, some are building authority, some are creating value, and then the nine the time they 11. They say By the way, you can work with us, this is how we work. And you can send in the first email, you can send them to LinkedIn, hey, I created a video for you. And it's it's a LinkedIn data, you can send them, Hey, I have also created a checklist about that, and it's on YouTube. And so when in the evening there and say, Okay, now I've stopped working, I'm going to relaxing and take my iPad and watch some YouTube, guess who pops up you and your brand. And you are again, creating value. And you are again, creating one experience. That's how you can create 15 experiences in two weeks. And that's one of the 274 tactics that you can implement. There are many tactics, but the strategy is the one thing that you need to get right first, and then you pick out of a toolbox of many tactics that we have collected. But the strategy is okay, of all the things that we can do this week, which one will we do, we will pick the one that increases frequency or conversion rate or price.

13:35

See, this is interesting. So really what you're just trying to do, and it makes complete and utter sense, given the fact listeners given the fact that we have the technology available, which we do. And and we can compress that time, right? We can compress that recognition to closing a sale, whatever it might be, we compress that time and we use cert you use certain strategies that compress that time, is that correct?

14:05

Exactly. Creating 15 contact points experiences in two weeks.

14:11

Is it showed the strategy behind that frequency? That those contact points? Are you are you sort of it's a portfolio of bringing out the human side solution side help whoever benefit free of charge that type of that type of approach a use these things to achieve whatever and then by virtue of that you can then continue to sort of nurture that relationship is that sort of how I hear

14:41

It's always customized so for every for every business, it will be a different series of of contact points. But there is a general principle that says okay, email one picks them up at their bus stop. Where are they right now. Pick them up. Get them where they are, and get them onto the bus, then the two. Okay, now let's move from that station to the next station, and then the three etc, you have to make a map of their beliefs. That's number two of the tactics of the 274 tactics is the belief map. What do they think? For example, maybe they think, Oh, your offer? No, I don't need that. I can do it on my own. Alright, pick them up at that bus stop. So the first demand will be Oh, you don't think you don't need my offer? Cool. Let me tell you about somebody who thought he doesn't need the offer. And this is what happens. They to a and by the way, tomorrow, I'm gonna tell you the story of somebody who did work with us, and this is what happened to them. So you create a second, tomorrow, yeah, that will be on the next channel. And now you are connected on LinkedIn and YouTube, you have created two contact points, and you have them picked them up on their bus stop.

15:54

In your experience, with this particular strategy, which, which, from my perspective is really cool. does it vary from industry to industry client to client where you might gain greater traction? And do you adjust that let's say, you've got LinkedIn LinkedIn is, is a professional network. And then you got let's say, Twitter, let's say YouTube, let's say Facebook, let's say Instagram, and so on and so forth. And any other new technologies and say clubhouse or? Or? Somebody told me I need to get an Tiktok? I'm reluctant however. But where do you find from from the industry people greatest traction, do you have any indication of what that looks like?

16:44

That is really dependent on where your target audience hangs out. Yeah, so if you're a b2b business, you might found that rather on LinkedIn, then definitely on on clubhouse, or tik tok, if, if you want to, if you're a consumer brand, and you're going for for many, many, many people getting to your drink, then I will do Tick Tock and Instagram. So it really depends, if you're a fitness guru, you should definitely be on Instagram, and also Tick Tock might work, it really depends on where your people hang out. And, and the cause the main idea is go there where they need where they consume their information to take decisions, and be one part of, of the information that they consume to make decisions. That's where you want to be.

17:38

Okay, so we're still, I'm still just sort of digging into that frequency, I understand the conversion, we're going to talk about price because everybody gets a little hung up on pricing, the so we're going down this road. And let's say you're trying to close me as a client for your solutions for your business, I have a business you want to close me because I want to, I want to expand and grow my revenue by and double my revenue in 90 days. That's great. Got it. And we're having this 15 plus touch points of of how we get together. And that's good. And we're trying to condense it great. Once I'm on board as a client, then what? Got me I did a one one

18:23

they one diagnosis of all the 11 pieces of your business, the main the core 11 pieces, and then we know where you are and what the next bottleneck is because in the strategy Sprint's method you always solve one bottleneck after the other one sprint solves one bottleneck. So let's say we we dive you through diagnose and we see Oh, you have too many offers. The profitability is not high, only one of your offering has a higher profit, let's say it has one has 39% gross margin, and all the others have 11% gross margin. So we say all right, let's pick the winning horse. It's the 39% one. And let's optimize that for the next 90 days. Let's optimize each conversion part. And the conversion part are the awareness, the interest, the engagement, the ready to buy, the closing, the delivering the upselling and the retaining part. All of these parts will be measured. Now every seven days, you will get all these numbers. And there again, you will do a bottleneck analysis, it takes 15 minutes to get these numbers and say, Oh look, we have a lot of people in and in the interest phase, but between interest and engagement, we just have to have percent conversion. How do we get that up to 15%? And so we run 234 experiments for three, four days. And then we measure we find the winner and we do more of what works for you.

19:55

Okay, so I like that because at that it's like okay, I got I have that value that that you bring to the table for me as a business, get it? Fantastic thumbs up. One of the challenges that has been communicated is how do I price. And if I'm going to double my revenue, I've got to be able to sort of manage that price. And and a lot of times, that's an uncomfortable conversation to have. It's like, yeah, you're charging $20. But really, the value of your solutions over here has to be $40, whatever, whatever the math is, how do you begin to sort of Shepherd those individuals across and say, let's get this thing priced? Right. And they're always concerned, without a doubt, always concerned about, Hey, I'm going to lose clients. It's too expensive. I'm not sure if I'm worth that, whatever it might be, whatever the resistance is, how do you how do you address that?

20:53

pricing is really important, and most people don't know how to get is getting right. So there are eight things that you need to do. And when you're done, when you've done these eight pieces, now you have the right positioning, and when you have the right positioning, now price is an easy thing. And what are the eight positioning pieces? Let's go through a couple. Yeah. One is having an offer that converts. So having an offer that where people say I want I want this? Yep. Whenever you pitch it, people go, I want three of this. Right? Where can I? Where can I get it? That's an offer that converts having that piece. And that piece is made of many, many single elements. One element is, do you have a 10x value? So pricing, done wrong means you just check what is the industry doing? Or what are competitors doing? That's wrong? The right thing to do is okay, what's the offer that converts? Let's say, okay, the offer is I help you reduce energy costs. All right. Now, what is a 10x? package it? How much? How many costs? Can you help me reduce? In what timeframe? So let's say okay, in 60 days, I can help you reduce costs by 10%. All right, so that's your package, we need to package the offer. And now 1/10 of that is a fair price.

22:33

Okay, try let's let's make liat. Let's make it simple. The math is simple. Let's say, I can reduce it by $10 $10. Then you're saying 10% of that, or one? Does that? Yeah, that's your fair price

22:49

will be a price that most countries find fair, you have helped me save $10. And you get one of them. That's fair.

22:59

That's interesting.

23:01

And the same thing on the app side, how much can you help me increase in sales, okay, let's say you can help me gain over 60 days, you can help me gain $10,000, then I'm happy to pay 1000 for that. So we always go for a 10x ratio of what you bring them. And you you take 10% of that, it's fine.

23:26

I'm happy. that's reasonable. Honestly, that's reasonable. And I like that, that's, that's

23:32

where we go to so and you bring them 250,000 in additional sales, charge 25k. You help them reduce their costs by 250,000. Charge 25k. For example, one of our one of our clients, they have invented a machine that detects via sound, a sound anomaly in your machines. And they and they went like, okay, we charge. We charge 3000 per month. And I was like, how did you get to 3000 per month if that's what the industry does? And I said, Okay, let's go, if I am BMW, and you put this machine where I am producing my cars, and you detect a sound anomaly, that tells me, Hey, this machine might break or this part of the machine might break soon because of this anomaly, this sound anomaly that you have detected. So I can take out the machine, change it before it breaks, go out there, repair it, and then bring it back. Instead of I don't know it machine breaks. I have maybe 200 seconds of not creating the next piece. What does it cost me? So for BMW, that is, I don't know. 25 4 million. Yeah, that, that it costs them to have a machine not running a core piece of machine. So I'll have that. Now make 10%. And that's your price for BMW. And that's how they rolled it. And that was a complete difference. You don't just look at what is what what are others doing? You really customize it around the value that you breed. Yeah, that's unique value. And you price based on that.

25:30

It Do you see any value in being able to provide a quote guarantee. So if I came in to you, and I said, Yeah, I'm going to, I'm going to create $10,000 in revenue in 90 days, whatever it might be. And that's going to cost you $1,000 per month, right? 90 days, three months. So that's $3,000 total. And, and I'm going to guarantee perceived 10,000, no, I just put 30,000, it's, it's really over 90 days, I'm trying to run this out 10,000 to 90 days, it's still 10% or $1,000. To do that, right?

26:06

guarantees are strong. And I am in favor of strong guarantees, there are weak guarantees weak guarantees are for example, well, if if I don't deliver the value, I will work one month more for free. Some people are doing it. And a week guarantee. It works for some folks. But I don't like it before because it says I'm not sure. And if you're not sure I don't want to work with you. So what I like is a stronger anti stronger anti is, hey, we, this is where I can bring you and I take half of the risk and you take half of the risk, we are now partners. So if I don't reach that money back, that's interesting. And on the other side, I expect from you the same risk, you will pay me up front, you will pay the full package, let's say it's 60 days, you will pay upfront for 60 days. And I am as involved as you are we have both skin in the game. Now, what happens here is a couple of things happen that that are very, very positive for both. One is both have skin in the game, both will be on their toes. Yeah, because you know, the one who paid up front, they wonder value so they are on their toes, you will not have meetings where they come unprepared, they will be very punctual to the meeting and very prepared on and you know, in projects, many many projects the rail because the other side loses energy comes unprepared. And then you have low energy. And that's how traditional projects fail, especially over months. And on the other side, the supplier will also be on their toes. Also on the supplier side, sometimes you have these, let me do the minimum, they're just paying 500 bucks, let me do just 500 bucks. And that's how they drain the energy out. And then performance goes down. And then everybody hates the supplier. And then at some point you fire them. And so both sides will be highly involved on their toes. And this is how the energy stays up. You have people who are very present, they report on time they show up prepared. And that's a beautiful energy to have in a project. That's a cool project. And everybody will go home that project is running well I want to be part of that project.

28:47

See, I love that. Alright listeners, we've got a notch just chock full of but the basics that we spoke of let's talk about 10x offer that convert 10x value, that's 10% of whatever value you're bringing to your client, your your your customer. And one little added thing that I see that has tremendous value is sort of have a guarantee a risk share type of conversation. And I like that a lot. Because that does it. For my my point of view, it's good. It communicates competence. That Yep, I'm going to deliver, yep, we're going to do this, this. And then of course on the other side, and I've experienced this on the other side, where you want your customers clients to be engaged. That just makes everything makes everybody successful. And that's what's important.

29:41

You're listening to the industrial talk Podcast Network.

29:50

Alright, once again, I'm sorry for having to cut that off. Just It was a lengthy conversation. However, again, this was part one of a two part series. We're going to be talking next And we're going to be covering a lot of things about habits about daily, weekly and monthly habits to make sure that you plan success, real success in what you are doing as an industrial professional and as a company, Simon, bam and bring in some truth to the conversation and success. All right, again. I'm industry we're gonna get some shirts printed up for that hashtag I'm industry, everything that you'll see out there. I'm going to try to keep on hashtag nap because you deserve right. You are. You're innovative. you're solving problems. You are industry give you like cooking. You have fun. You are industry. That's right. I'm industry. All right. Part Two coming up. Be bold, be brave, Daring Greatly hang out with people who are bold and brave, and you're gonna change the world. Next week, Simon

The post Simon Severino with Strategy Sprints appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Andy Cagnetta, CEO of Transworld Business Advisors about “Strategies to Negotiate and Sell your business for the Best Price”.  Get the answers to your “Business Selling” questions along with Andy's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

ANDY CAGNETTA'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/acagnetta/

Company LinkedIn:  https://www.linkedin.com/company/transworld-business-advisors/

Company Website:  https://www.tworld.com/

Other Great Transworld Resources:

https://podcasts.apple.com/us/podcast/selling-or-buying-a-business-with-andy-cagnetta/id1323249710?i=1000515327349

https://podcasts.apple.com/us/podcast/andy-cagnetta-helping-you-sell/id1463251208?i=1000518774158

https://www.youtube.com/channel/UCwQMKGgBRwujx6yMCcC3VAw

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

business, transworld, people, buyer, industrial, sell, work, andy, buy, seller, talk, world, deal, cagnetta, marketplace, podcast, industry, understand, listeners, starts

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get all right. Again, thank you very much for joining industrial talk where we celebrate industry heroes, such as yourself, you are bold, you are brave, you dare greatly. You are dream makers. You you solve problems, you ask the questions, why not? And what if, I mean? It just keeps on going and going and you're changing the world. So if you ever doubt if you're coming, if you come to Scott and say, Oh, woe is me. I don't know if I'm, you're changing the world. Put that in your head because that's what you're all about. All right. Andy Cagnetta is in the daggone hot seat. He is the CEO of Transworld. And if you are in the market, to buy to sell to do anything within the industrial space. Transworld. Andy is the place to go. Let's get a kurakin great conversation. He has all of the equipment by the way. He looks good. We go to the same barber. All that stuff. Handsome, handsome. Anyway, we do talk a lot about what do we do? How do you if you're in the marketplace, if you're in the if you're trying to sell your business, you do need help. You do need the experience of somebody that's been around for a long time, who has a real history of success? And is it alright, couple of things that I want to put on your, your? Well, I don't know talk about a little bit. And one is we're we're getting ready to roll out industrial talk to Dotto. We're trying to make it easier for you, industry professionals to find information be a part of a community that is all about industrial education. And it's I'm pretty excited about it. And we're featuring a lot of great leaders within industry, you too can be a leader in industry, and that being able to offer this incredible insights, incredible learning, incredible training, whatever, to communities that are looking to grow, to prosper to the youth that has to learn more about industry, but learn from the people who are just at the cutting edge. boy, boy, as a as a younger, professional, that would have been just how would have been all over that. But we can hear an industrial talk be able to provide that for you, leaders in G five leaders in IoT leaders in edge leaders in cybersecurity leaders in solving all of the problems within manufacturing, oil and gas, utilities, cheese, water, you name it. It's all out there. And and it's all being talked on industrial talk because it does Real Talk is what? Oh, that industrial talk. That's right. All right. Let's get on with Andy. So great stack card out there. His landing page for this particular interview is going to include some other podcasts, some other YouTube videos of him talking about what they do and why they're so great. And we're talking about in this one, negotiating the best price for your business. Now, if you're in that market, if you're saying hey, how do I how do I get out? Or how do I What is my exit strategy, you need to talk to Andy, you need to talk to Team Transworld because they'll set you in the right direction and it's an important conversation. So enjoy the conversation with Andy. Andy. Welcome to the industrial talk podcast. I'm looking forward to this conversation. How are you doing today? I am doing excellent. It's a great day. All right, listeners. You can tell he's he's loaded for bear with his audio equipment. He's coming in five by five. I I'm intimidated.

04:18

You don't need to be intimidated. I'm a little bit of a musician myself. So I have some extra toys around

04:23

it where you can really geek out on that stuff, man. You can sit there and buy it and acquire a lot of things that you need it or not. It's just shiny objects.

04:33

I love all that stuff. Yes, Sweetwater knows my number, I guess.

04:38

All right, for the listeners out there, give us a little background on who Andy is.

04:42

I am a serial entrepreneur. I grew up in the northeast if you couldn't hear it in my voice he had and met my wife, my lovely wife who wanted to move home to South Florida to raise our family which wasn't too hard of a convincing after 22 snowstorms one winter So, I had bought and sold the business, a small little pasta shop in Hartford, Connecticut with my family. We bought it for like $45,000. And it was a positive shop and lunch and dinners to go and catering. And we ran it for a couple years sold it for 65. And so when we moved to Florida, and me not being the the employable type, I decided, you know, so I said, Hey, that experiment worked. You know, I had started a few businesses in the cell phone business sold guitars for a while in the lighting business. And in all those things, starting from scratch is very painful. So I said, let me buy a business again, that seemed to work out well, you buy a business, you're in business The next day, and then you're able to sell it if you just don't like it. So I came down to Florida, started looking to buy a business went to a lot of Business Brokers, for the most part felt like I was in a used car sales room with these guys.

05:57

Yeah, yeah. You've got a you've got an image out there. That's for sure. Go ahead, continue.

06:02

Yeah, yeah, yeah. So I ran into the owners of Transworld went to Transworld one day and the owners were done. And Bonnie Parrish Don was a 30 year IBM executive from Alabama, just a sweet Harvard guy. His wife was from Ohio. She was an ex stewardess on Eastern Airlines and Han M. And she was just super sweet and amazing business broker. So they invited me to join their firm. Instead of buying a business, they said, Why don't you join us as a salesperson. So I joined as a salesperson did well, my first year, and into my second year looked at looked at Don, his full retirement, it kicked in at IBM. And I said, Don, why don't you let me buy the company, it needs to grow. It needs, you know, new computers, it needs to be marketed more. And you're looking, you're kind of on the downslide of your career. So he sold me to company in 97. We grew it from one office to 10 offices in the state of Florida, which we still own and operate. And then 10 years ago, we decided, hey, how do we get to Atlanta? How do we get to Charlotte? And we said, franchise? Let's get partners. Let's get some partners. Let's franchise. So we worked with the United franchise group who owns signarama several other brands, and was introduced to them and we decided to launch a joint venture where we franchise together. And we did that 10 years ago. And now they've grown us to 220 offices around the world 600 brokers and it's been an incredible ride.

07:39

I'm all tingling from that, that that's cool stuff. Because I love entrepreneurship. I love the excitement that comes with that just business in general. So let's talk a little bit about what that looks like. So Transworld pretty much on both sides of that equation. So you can you can buy you can sell you can represent those transactions. Is that an accurate statement?

08:10

Yeah, it kind of usually starts with us having a seller right, we find a business that wants to sell. And we package it, we look at the financials, we do financial recast, trying to understand what the eba is trying to understand how they use their tax returns to minimize their tax implications, while at the same time trying to figure out how much they actually make two an owner, operator of that business and then we package it and we sell it and we work with lots of buyers. So it's kind of usually starts on the sell side. Yes, we have plenty of buyers, private equity groups, family offices that contact us on a daily basis, looking for their next acquisition, but it kind of starts with us kind of working with entrepreneurs, which I love, like you said, I mean, capitalists love it, you know, get together with entrepreneurs, we're making money and helping them you know, take their slice of the American Pie and sell their business.

09:13

in that equation, what is the most difficult part? I mean, seller or seller's coming to you and knocking on the door and say hi, how are you? Like you said, I think buyers the buyer side, you probably have a group of people that whatever that part of people out there say, Alright, I got this business. I'm gonna go to this one. This one, this one and this one. They're interested. They're always interested, whatever. The seller side. Tell us some challenges there.

09:40

Yeah, the seller side, the hard part is finding them right. You know, we're trying to always try to find who's looking to sell a business and again, you know, they're the hero of the story. We're talking about that earlier. You know, we want them to want them to live their best life and their best life might be not in that business anymore. Whether They're burnt out, whether they're going through a divorce, whether they're having financial issues in business, whether the business is growing too large for them, and they could no longer take the risk and cashflow it anymore. There's a whole host of reasons why you want to, you know, Sell a Business and we get it, the hard part is finding them, then the next part is getting them to understand the marketplace and valuation. Because that is probably the number one reason why businesses don't sell is unrealistic expectations by sellers.

10:31

But I, I put my whole life into this business. And it's, it's everything to me, I created the logo I've had, so that I thought that it should be valued at this. And it's I would imagine this is pretty high.

10:45

Yeah, I mean, unfortunately, time doesn't matter. Right? It matters a little bit. Certainly I would want and I talk about great businesses to buy. I love businesses that have been around for 10 plus years, you know, people are used to going to that business, you know, buying a business that's a year old, even if it was making the same money that a business that been around for 10 years, I want the 10 year old business more, but it doesn't make it 10 times more, more valuable.

11:12

Right, right. So how do you as a business, look for sellers? What are your strategies that that you've sort of deployed to find those sellers?

11:24

Well, certainly marketing, right, we're going out there in the world and doing the traditional things like pay per click and mailers and radio advertisements and you know, running our own podcast and social media campaigns, all those kinds of things. But you know, the thing that really I like best, and I think that is most effective is becoming a trusted advisor in your community. And that's done through, you know, several things and getting involved in your community on a few levels. Number one going to networking things and being a part of the solution in in business wise, and I'm part of a few business groups locally. And then I think it's very important to give back to your community, and also be a part of the nonprofit scene. And I think that's been very productive for us to to show people that you're your trusted advisor. And the best way to do that is give back first.

12:22

Yeah, I like that nonprofit side. I think it's a beautiful thing. I we can talk offline about that, and some of the things that are going on in an industrial talk. Okay, so you have found me, I'm interested in selling? What, uh, why what's, what's the biggest problem? And what do I need to consider?

12:45

Well, the biggest problem is, what are you going to do afterwards? Right? I want to know your story. I want to know why you want to sell and how, because maybe the best thing is not to sell. Maybe there's someone in your family that wants the business, maybe there's an employee. That's right. Maybe it's time to just close the business and walk away depends on your timing, it depends on a lot of things. But you know, I'm going to want to know your story, then we're going to want to know the financial picture, what are we selling? Is it an asset sale? Because all there is is a collection of inventory and assets that we have to liquidate? Or is there an ongoing business that has goodwill, tangible assets, intangible assets that are driving revenue and earnings that we could value? And it's pretty easy to value businesses these days? and get you a, you know, a price that and that's going to be our next question is what is your expectations? And if the expectations are close to the marketplace, or at least reasonably close? We're going to go out to market and find you the best buyer.

13:50

Do you find the marketplace today? undervaluing businesses

13:54

now? completely the opposite? Well, you know, I think the marketplace? Well, I can answer that two ways. Number one, this is the hottest marketplace I've seen in 25 years, businesses are selling for higher multiples than ever private equity groups are out there. I've heard crazy things like they're paying 10 and 11 times for businesses were used five and six, right? It's

14:16

always been five or six, seven on no real.

14:20

Right. And on the small businesses, you know, it's two or three times owners earnings and or, you know, we're talking sub million dollar earning businesses. So it's two or three times but we're seeing all that stuff have an upward pressure on valuation because there are so many buyers because money is so cheap right now, because there are plenty of people looking to place money to make money.

14:50

Yeah, because that was going to be my next question is is the why but you You nailed it. You're talking about the cost of capital is low. There's plenty of people who have Have the capital to try to figure out how to get a little return on that a little bit more than what what is available out there. So they're looking for businesses.

15:09

There's not much available, right? Yeah. Where are you going to put half a million dollars these days and make a good return? You're going to put it in bonds? What are you gonna get a couple of percentage points, you're not gonna throw it in the bank or a CD, you're not getting any money there. So people want to put money to work and a lot of people want to bet on themselves, and perhaps not on the stock market.

15:31

And I agree with that. Once you get the little taste of success, and you're trying to make that money work, man, it's it's, it's up. I don't know. I get addicted to it. It's like, yeah, yeah, let's get going. Let's make it happen. Let's make it work. Okay, biggest roadblock? What are we doing? What's the biggest, biggest roadblock out there for these individuals? Well,

15:57

the biggest roadblock block is finding the right buyer and then getting through the process. It's a complicated process there. It's not easy to sell your business. There's a lot of decision makers that come into play. There could be accountants and attorneys and landlords and, and underwriters and valuation experts. And all these people have to come together and basically agree on a structure and get it through. And so third party interferences, we like to call it people with opinions at cocktail parties, mother in law's there's tons of people that will chew in either a buyer or seller's ear, and tell them that they're not doing the right thing. I always tell people, listen, if you want to be an entrepreneur, I think the number one thing you have to have is courage. And you have to have the courage to look people in the eye. My brother's an attorney. And my brother has often said to me, when I'm making business decisions, Andy, I wouldn't do that if I were you. And I'm like, but you're not me. Yeah. Yeah, you're

16:56

right. You're not you're

16:57

different. You're not a risk taker, accountants, attorneys. They're not risk takers. Yeah. For the most part, I mean, I'm sure they, you know, some accountant or attorney is going to call me and say,

17:07

Hey, Doc, I was gonna say, don't start emailing just out fly a jet.

17:12

Just understand. I think a lot of them would say the same thing. So they're not risk takers. So if you're going to take a risk, your family doesn't understand that you're your father or mother may not understand that, that you want to buy a business or sell a business. And they don't understand that. And, and so they're gonna have to get over that. And so all these decision makers, including, you know, the landlords, why do landlords what is ended up in for the landlord to assign a lease to someone they don't know. So there's a lot of things that have to happen to make a deal happen.

17:47

But Transworld handles all that. Right? navigate the water. I mean, I, I mean, I would imagine if I'm telling selling a business, I don't I don't have insights into like the third party interference statement. Oh, I have insights into that I I hear it but but to to pull it off, which is a good time to do it. You need you need, you need an organization like Transworld.

18:12

Yeah, it's kind of like getting a game fish into the boat, you know, and getting it into the boat, clean that on your plate and making it taste good. There's so many things that go into that, that any one place in the process of that of, you know, it's easy to get a fish on the hook, right? We if you went out there and said, I want to sell my business, literally, you could have hundreds of people respond to that and say I want to buy. But the problem with sellers is they try to spend time on that. And they take their eye off the ball, their business, oh, yeah, their revenues and earnings could go down, and their business immediately becomes less valuable. The banks, private equity, the buyers, the day before the closing, they're gonna say oh, by the way, if we were closing today, today's you know, the nine days after the beginning of a month, at the end of the month, they would say, hey, do you have the financials for the last month. Now, if you are working on a deal, going through due diligence, and you were doing it all yourself, your sales and revenues might be garbage, and and they'll immediately say, wait a second, we need to re trade this deal because it's no longer worth what it's worth. So those are the things that we try to avoid. We're taking all that responsibility from you. So you can just focus on running your business. And unfortunately, we tell people, you have to run your business up to the day of closing, like it's not going to happen. Which is hard. real hard,

19:40

because I guarantee you there's that switch inside your head that said, Alright, this is a done deal, man. I might as well just sort of lay down the flaps I'm coasting on into landing and I'm ready to and and we've all been a part of deals that no did not work out.

19:58

Yeah, they All kinds of things people get mad at each other at closing we've had people unfortunately pass away or get very sick the day before closing, oh my goodness, businesses burned down. What you know, they somebody plugged in a machine. Once at one time somebody plugged in a machine at a, you know, a watersports dealership, you know, jet skis all kinds of, they're like, Oh, this machine what says, you know, it's a testing machine, they plugged it in. It was an old machine, heated up overnight, for the whole place that aground.

20:28

I'm sorry, I'm not laughing at them. I'm laughing. Wow, that is a horrible.

20:35

And the funny thing is the seller won because the seller was selling their business holding paper, the whole thing. That didn't work, the insurance company paid them all cash. They won, we lost buyer loses, you know. So you know, there's a million stories like that out there in the world and a million things that can happen. And at any one juncture of a business deal, it can go bad. And so that's what we're here to do. We're here to stand alongside of you. I just got off in our conference call this morning is a very complicated business landmark business here in in Fort Lauderdale. And, you know, it's not that it's going sideways. But you know, buyer seller trying to work, it's it's something that needs to be renovated. There's insurance companies, there's contractors, there's lawyers, there's bankers, and it, people are starting to nip at each other and it's getting a little frayed. And you know, we're just trying to keep everybody happy getting

21:33

a little chippy. Yeah, it's getting a little chippy. Yeah, we just it's true. I mean, it's, it happens all the time. I can I can imagine. So, one last question. How long does that sort of typically take? So I'm a buyer and a seller, I'm a seller, I come to you looking for a buyer, you do what you need to do. From that point on? How long does it sort of

22:00

typically take average is nine months for small business as the larger businesses are about a year? You know, it's a multi million dollar deal. It's going to be a good year, you know, as some people have come to us, it's like, well, we're worried about capital gains taxes going up next year. And I'm, we're, for the most part, we're like, Yeah, well, that's too late. You're probably not going to be able to get a deal done before the end of the year. Wow. Yeah. If you really gave it away, and you're really aggressive.

22:32

Yeah, yeah. Well, that's a conversation to have. I mean, it might might make sense. Your team would probably say, Okay, if it did this, if you put the numbers in front of people, right, right. Sounds like a real deal here. And I I would imagine don't sell your business without a company like Transworld. How about that? You can use that. Go right ahead.

22:55

I appreciate that. Yes, I you know, listen, I believe in the business brokerage industry. I've been the chairman of our association. We have a lot of great people in the industry. It's very unknown. And there's a lot of people that provide a lot of value.

23:08

Unknown. Give me a break. But if he's got a you got to him. I mean, he's got a great stat card out there. Got a team of people on this header. Andy, kick netta Did I say that right?

23:23

Yeah. Perfect. Nice Irish name. Yes, it is. So impossible. Know, how a typical could have been?

23:32

I mean, come on, man. That's, anyway, reach out to him. Absolutely. Excellent conversation, and he loved it. So how do people get ahold of you? That's why we say best way.

23:47

Just shoot me an email AC t world. It's pretty easy. Wow. I don't bring that agneta name in it. So you have to figure out how to spell it. It's just AC at t world.

23:58

Yeah, very nice. Okay, listeners, you're gonna have all that contact information out on industrial talk comm you know that. And anything else? He's got some podcasts out there. I got it all. I got it on his his form that he filled out. He's got a YouTube channel. When I say he, probably your company has. So yeah, I

24:16

think I have a personal one too. Right. There might even be one of me playing guitar out there. So

24:20

yeah, he listeners he also noticed the youth behind me because he comes from a long, long line of uke manufacturers. I don't know family.

24:31

Have you got a villa out there? It could be worth the I've seen going for four or 500 bucks now really, things that

24:38

I'm looking at if you're out on the pier out on the video right there to his left shoulder. There is a huge right there. It's a sort of a red and green thing. No, that's the book the other day. Yeah, that's a toy thing. Oh, nevermind. Just regard that last conversation. Just delete it. It's all good. Eddie, thank you very much for joining the industrial talk podcast. Thank you, Scott. You were wondering Ah, big fan. Thank you. Did you hear that listeners? He's a big fan. My skin is tingling. All right, do not go away. We're gonna wrap it up on the other side. So stay tuned. You're listening to the industrial talk Podcast Network.

25:23

All right. You know, his name is Andy Cagnetta, CEO of Transworld. And I tell you, if you're in the marketplace, you gotta gotta Connect. You got to have your, your team in place to be able to help you negotiate the best price for your business because you put a lot of sweat equity into that business. And you're looking to do something else in the future. Boom. Talk to Andy team Transworld will help you up big time. Alright, again, it does real talk to Dotto. It is a community it's a community that celebrates you industrial heroes. We recognize the necessity to train we recognize the necessity to collaborate and we recognize the necessity to innovate. But we want to do it in a way that's not boring. How's that? We want industrial entertainment. We want to be able to highlight a lot of great stuff. Look forward to it, you will get a notification All right, people will be brave daring greatly. Alright. hang out with people who are bold, brave and daring greatly change the world. You are changing the world. We're going to have another great conversation right around the corner so do not go away.

The post Andy Cagnetta, Transworld appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Tracy Enos, Founder and President of Enos Enterprise about “The Power of LinkedIn to Attract Clients, Gain Attention and Create More Opportunities”.  Get the answers to your “LinkedIn Marketing” questions along with Tracy's unique insight on the “How” on this Industrial Talk interview!

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Industrial Academy: https://industrialtalk.com/industrial-academy/

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

linkedin, company, people, profile, tracy, page, industrial, talk, book, website, employees, problem, strategies, enos, day, check, pandemic, industry, sections, big

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. As always welcome to industrial talk, where we celebrate industry heroes such as yourself, you're bold, you're brave, you dare greatly you innovate, you solve problems, you're changing lives, and you're changing the world. Thank you very much each and every day of what you do to make my life better. Thank you very much. All right, in the hot seat, we have a young lady by the name of Tracy Enos. And look at this, if you're out on video, I've got a book. Yep, she produced it. LinkedIn publishing to profits, it guess what we're gonna be talking about? LinkedIn, let's get cracking. Yep. So I have this book, it's well laid out. It asks the right questions, it is addressing the right issues. It is exactly and it's not overwhelming. She's got it laid out. And it is well written, very, very well done. And I'm very honored to be able to have that, behind me in my, I guess my hall of fame of books that are just right behind me. And we're gonna be talking about this book, as well as many other topics. Because given the pandemic, given the challenges that we are still trying to get through, I think this is a timely conversation. And you know, I always geek out when we start talking about ways of growing your business, surviving, right, rebuilding, prospering, what are the strategies that we can deploy, and I never, ever, ever, ever say no, to anyone who wants to help industry, and people succeed, and live their dreams. That is exactly what this particular podcast is all about. That's what it does. Israel talk media is all about, we just want to be able to celebrate, and help people succeed. And that's what this particular conversation with Tracy will be before we get going. So, you know, I've been a big write a big fan of what they're doing out at Neil. And once again, if you go out to an E o m.com, find out route around, look around that website and see the passion, read about the passion and see the individuals that are truly working to create a community of the future, leveraging. And I mean, leveraging all the technology that's out there that that innovation that we speak a lot about on this particular podcast. It's exciting. So here I am, let's just if you're out on video, here we go, we're going to go to the website real quick. Here is here is a slide on, I can't say slides, or whatever it's it's, it's a page on their website. And it's under line. But it's the the picture is powered by an innovative, invisible infrastructure. So if you're out there, and you're looking at this picture, and you're looking at you go Holy snakey. That's amazing stuff. They're gonna do it. They're gonna do it because they have the right people in place. They've got the it's, if I look at the timing of all this, if I look at everything about what they're doing at Neo, this is the right time. I think innovation is is there. I think the energy to be able to solve problems is there. And and I think we I think we can get it done. Or they can get it done. Oh, whatever adds exciting stuff. All right, back to the interview. Tracy Enos, that's e n o s. Enos enterprise, is the company the founder, you go out to her stat card, right. Let's see what it looks like. Yeah, look at that. A well done, because she is all about doing stuff on LinkedIn. She's got, she's got great stuff out there. And it's just right there.

04:27

Sometimes you just get excited about LinkedIn, you find a person out there, the person is willing to share insights, wisdom, knowledge, because we have to be about education. We have to be about collaborating. And boy, I talk about that all the time, because you don't have all the answers. And then of course, the the need to innovate. All right, they're all easily accessible. All right. Enjoy the conversation with Tracy. Tracy, welcome to the industrial talk podcast. I'm going to enjoy this conversation because we're gonna be talking about LinkedIn. Added us around LinkedIn. And and yes, if you're an industrial professional, you're not doing it right. Just FYI, I'll just lay it right on out there. LinkedIn is an asset. Let's do it. Right, Tracy, how you doing?

05:12

Great, Scott. Thank you. Glad to be here today.

05:14

Yeah, I like that book behind you LinkedIn publishing to profits. And and especially now My gosh, I like that. I like that. But let me just sort of check something out. FYI. Just when, if you're looking at on the video, and I'm turning around in my chair. No, I don't have one. on my bookshelf. I don't have one of those things that are on your bookshelf that's not on my bookshelf. How can we solve that problem? That means I need to send you one. All right. For the listeners out there. Give us a little background on who you are.

05:45

Yeah, yeah. So my name is Tracy Ennis. And I have been an expert, LinkedIn advisor for nine ish plus years, somewhere around there. And it kind of fell into it by accident. I got laid off twice in four years by corporate America, and

06:02

a common tale a common tale,

06:05

right. And single mom, too. And the second time around, I was couldn't find work. And this is back in November of 2012. And on the advice of my sister, she told me to start a marketing agency because the summer prior to that I had sat down with her, she was the graphic artist in the family, and had a very a very successful freelance business on our own and Hello, skill,

06:32

I'm telling you right now, skill,

06:36

e to corporate America did a big disservice to her as well. And so she went out on her own and made a hell of a lot more money than them, right. Anyway, so um, she told me just to take the dive and do it. And you know, as nervous as I was, I did, you know, and so what started out with what I'm doing today didn't start out that way. It started out as a digital marketing agency. So we're like building SEO, websites, or we're doing videos, we're doing business directories, getting companies in the Google Maps, which is very different back then that is today. I mean, it was, you know, it was fun selling it, it was not fun doing it, or

07:18

that's a that's a heck of a learning curve to, especially back then I think today is a little bit easier not to, I mean, there's cool tools out there. But back then, whoo. That's trench, baby. That's trench work.

07:30

At what, Oh, don't get me wrong, I'd be burning the midnight oil. Sometimes I get two hours of sleep, and the kids are getting ready for school.

07:40

Easily, easily. So let's let's start venturing into it. One of the things that of course, we got hit up the side of the head with is pandemic, people were scrambling, trying to figure out how to get their message out. Didn't have. I mean, I believe personally there, Tracy that we were we were lazy. We didn't bring our a game, we brought our B, maybe c game, possibly each and every day, no big deal. And then the pandemic hits, and then all of a sudden reality hits. And we're trying to get our message out and we have no clue. And the only place that everybody went within industry was LinkedIn. And that ban, that thing just blew up. But still in the strategies that that are around and let's talk a little bit about that. So give us a little problem that's associated with LinkedIn today. What do we need to do from an industrial perspective?

08:36

Well, I think their problem affects everybody, not just the industrial.

08:41

Well, no, no, my whole life was just industrial don't don't even go into other areas. I don't even know if there's anything else other than industrial.

08:48

I think what happened is like, you know, a lot of people heard about this LinkedIn thing, and then they get on it. And then they're like, now what? Right? And then like, there's so many bells and so many bells and whistles to LinkedIn, unlike any other social media platform, and they're like, I don't know how to navigate this thing. I don't know what to do first, what do I do second, and then they get overwhelmed, and then just quit forget, screw it, you know, they put a company page app and they expect people to go there organically and find us and then you know, hire us and it just doesn't work like that.

09:23

It does not? Yeah, it's interesting, because you're you're absolutely spot on. I was probably fell into that category. LinkedIn came out promoted as, hey, it's a professional location for socially engaging people and all that stuff. You you tip your toes in the water, it's okay. Then all of a sudden, you're getting people popping in and you're just like, I don't have time for this. I've got I've got a five alarm fire over here that I've got to deal with. So I agree with you 100% about it, but now it's I think it's strategic for your company. I think It's strategic for not just the company, but for an individual. Do you agree? 100%? Good answer, because you got a book back there that says that. No, Scott, no, not not one bad man. No, no. There's a disconnect there. So let's talk a little bit about it. Let's talk a little bit about why it's important, why it's strategic, and then sort of strategies, sort of these actionable strategies that we can put into place right now. So why is it important?

10:30

Well, I think, from a standpoint, we just mentioned SEO with my digital marketing agency, LinkedIn is considered an authority website with Google and the search engines. And so when somebody comes in contact with your company, whether you found them or whether somebody referred your company, what's the first thing somebody is going to do?

10:50

I go right out to, in fact, that's what I did with you, Tracy, right out to your LinkedIn profile, see what they

10:57

are, they're going to Google you, right? Oh, yeah. And, and oftentimes, unless you're dumping 1000s of dollars every month into search engine optimization for your website, your LinkedIn company page, and your LinkedIn profiles for the company are going to show up on page one before everybody everything else.

11:14

I'm gonna check that out right now. It's, it's funny, because you're spot on, because, but I still have a problem with a guy named Scott MacKenzie, but he died a number of years ago, and he was a singer. Gonna go ahead.

11:31

Anyway. So next thing that they're going to do is they're going to go do some due diligence, right? They're going to go check out your company page. And lo and behold, if they go directly to your company page, right there, it says, How many people are employed with your company, or at least say they're employed with your company, whether the current or past? And you're going to go click on that link that says all employees? And then what's that going to go to a list of all the employees and people are gonna start looking at the executives, they're gonna look at, for the owner of the company, they're gonna look at the executives at company, and they're looking at the employees. And I'm gonna tell you what, here's a big, big problem that a lot of companies have is a lot of times their employees profiles are better than the top key executives and the owners of the company. And that's a big No, no, I mean, honestly, I think so. But one of the biggest mistakes that you can mistake is, or one of the biggest mistakes that you can make as a company, even though maybe the CEO is too busy, or some of the key executives are too busy to actually use LinkedIn, for networking or whatnot. And they leave that to their sales and sales and marketing team, you still should be branded and look, the part, you know, this is how people make buying decisions. This is how people make decisions on whether or not to be employed with your company. And I think that is what a lot of folks are missing.

12:46

That's interesting, because you're I, what I hear you saying is that that executive, whoever it is, doesn't have a very good looking profile. But the employees have better looking profiles than the executives. Yeah, that's the disconnect. Yeah, it's interesting. Now I got it, I'm gonna look at that just because I, you're my actions. And I don't go to Google. I don't, I'll go right to LinkedIn. And then I'll look at the LinkedIn. And in LinkedIn, there's just pieces of information like connections like oh, okay, yeah, I can, I can have that conversation. It's chock full of great actionable information. But

13:28

I never also you have to keep in mind, your searches are only as good as what somebody puts in their company page or their profile. So a lot of times employees might be on LinkedIn, but the company doesn't have a company page so that the employees can attach themselves to that company.

13:45

I want to let you know, right now, industry people, that frustrates the hell out of me, when I can't, when I don't have a company page. If I go out to somebody, and I want to look at that stat card, that LinkedIn stat card, great stuff, and then I go to the company, and there's no company or it goes to the sort of a general, whatever that look at that. gray box. Yeah. Gosh, that bothers me. Don't do that. Don't do that. If anything outside of this whole dog God conversation, don't do that. Get a company profile out there. Okay.

14:22

Look, folks, we're not back in the 20th century, what do I do is such So look, I learned it this way, if you are not actively using LinkedIn, which by the way should be by all means you should at least have a presence there. And it should be done well, so that you know, with your link back to your website, so it gives people a chance to go and check you out. off of LinkedIn

14:49

stream. It's not that difficult. I mean, LinkedIn makes it. I mean, makes it easy. I mean, yeah, it's all free. And it's like, click here, dude. This Upload that. And it's like, you're just downright lazy. If you don't do it, you're just that's it. I'm laying that thing. You're lazy. Don't be lazy. Get that company thing out there. And then Okay, okay, so let's say, Tracy, I'm interested in sort of beefing up my my stat card on LinkedIn, because I always look at that. I mean, it's just, it's, it's natural, it stays up. 24 seven. I don't know if that is a good thing for me or a bad thing, but it stays up all the time. So from an individual perspective, what are you? What are you looking at? What do they need to look at? You mean, on your personal profile? Yep. Yeah, start there. And then let's pivot to the company.

15:44

Well, the way we do things is very different than everybody else, this thing. So I really think this is an opportunity for the owners of these companies and their employees to really capitalize on really, who are you wanting to work with? Who you work with? What is it that you do for them? How do you do it? How you're different than your competition? At the end of the day? What does somebody really want to know? What kind of results can they expect working with you? Right? And I think that's it. That's where people fall short is they don't you know, it's a client centric or client facing type profile. Not everything on there should be you should have the human side to you. But still linked has been around 18 years, and people are still using this, like, it's their resume, like, Oh, look at me, look at me look at me mean, yeah, yeah. And a lot of times people want to know, know, what is it that you can do for me, that's what I really want to know,

16:40

I have a problem solve my problem, give me some insights into solving my problem. I'll be more than happy to look at your stat card. I agree with you. 100%. But that requires effort on my part to try to ferret out that prospect. Right? That that requires a little effort, that what do we do with that I need to target my verbiage to go after that prospect, right?

17:06

Well, I mean, you're probably already doing it in your business, right? You probably already know who it is that you work with what it is that you do, how you do it, how you're different, and you better know what your competition is doing, right? how you're doing it different because people are going to come with you with objections like, well, this guy over here, they do this, why don't you do this? Or how do you do it better. And then the other day, you've, if you've been around for at least three years or more, I'm sure you have some results, right? show those results in your profile. I mean, share them. I mean, people want to see that. I mean, people are, when they're buying, they're emotionally mine, that you either are feeling some sort of, you know, you're solving a problem, or you're, you're squashing a fear or you're are, you know, feeling some sort of desire that they have, whether it's, you know, depending on your business personally or financially, right. And that's what you can do at the profile. And I don't think people understand that you have opportunities within the profile, and sections that most people don't even fill out. In order to do that, I got a big tip for you, I only share this Scott with my paying clients.

18:12

All right. big tip coming your way, take notes.

18:17

in the about section, you now it has LinkedIn as expanded it from 2000 characters to 2600 characters, you should now direct people to drive them to your projects section in LinkedIn, to showcase a few of your favorite clients and the results that you've gotten for them. But what that also does, it allows them to now scroll through the rest of your profile. So maybe they see the human side of you, like your organizations that you support and the volunteer work that you've done, and maybe some education because people like to connect with people that they went to the same college with or military experience or whatnot. Um, then you also have the the skill sections, which are your keywords, which people don't care about that, but LinkedIn does, because those are keywords that people are gonna be able to find you organically in LinkedIn. But then again, you also have your honors and your awards and things, things like that people want to to feel good about who they're potentially going to be working with and getting on the phone with, right, that's the human side of you. Trust me, everybody's forgetting about these sections and these new trainers, these new LinkedIn guru trainers, yeah. All those sections like where's the human? Where's the human to you? You know, and, and a

19:34

fan of the human side, I think, especially now, and I think that industry, we do a horrible job at highlighting that. And I'm on my I'm on my stat card, and I've got some gaps. Just when you're out there looking at industrial talk, just sort of notice that I got my nice header. Don't Don't go beyond just kidding. That's

19:58

that's another thing too. Why are people forgetting to put a branded background photo with action? They're leaving that dreaded blue background like, or they're putting in some crappy cityscape that they found on Google.

20:15

Says Drew, it's true. Just sort of throw out some coin out there and get a nice background. It's easy. Come on. Yeah,

20:27

go to Fiverr and get one done for 25 bucks Promise me down at like,

20:32

fiber. That's cool. I remember the first time I discovered fiber, I've gotten really? Are you kidding me? Really? Yeah. I thought that was an incredible, incredible

20:43

day. You know, I'm not the graphic artist. But you know, I know how to design things. But like, we would spend two to $300 just for one background banner. It's crazy.

20:55

Have Canva Canva that, that sort of mixes and matches the car combination? It doesn't look like a mess. Like if I had

21:06

to have some they've got some templates in there. But you really should have some design skills to understand

21:13

that Yeah, well, no, I pay for mine. I've got premium. Yeah, but but you're right. It's still I have come to just just love graphic designers, because they're just, you just know when something doesn't look right. You're looking at and you think, man, I'm proud of this, but something's not right. And then a graphic designer comes in, moves things around a little bit changes colors here. And it's like, wow, that feels much better. And it's a feeling it's like right in there, man. It's a feeling. Okay, so we've done that. We've taken your your advice. Now let's, let's shift to the company side. Okay, one, do not go away without updating and looking at your profile. And and don't be lazy, right? It doesn't take much effort. Don't Don't be lazy. Spend some time, you're not that busy. Okay, now on to the company. What are we doing that's wrong with company stuff?

22:11

I think well, the company actually company pages, added some additional features. Now, a little hack here is like your website's probably already well done. And instead of just writing some fluff about your company takes some aspects of art, what's already in your website, you get 2000 characters in that description about the company, and kind of do it a little bit again, like we just talked about in your about section on your profile, describe what it is what you do, who you do it for, what kind of results can they expect working with you. Secondly, LinkedIn still has what they call specialties in the company pages, which typically all that means is they're your keywords, you've already done the research and the brainstorming, it's already on your your personal profile, add 20 of those to your company page. That's how people are going to find your company page. These are keywords.

23:02

So if I want to look for somebody that has skill sets in graphic design, and be that that is apparently the word of the day for us, I can do a search, and then it would provide some results of people who have those keywords in their profile.

23:18

Yeah, so you can go to regular LinkedIn or free and you've got a few filters in there. And you can look for company pages, you can say graphic design is a keyword, right? And then you can pick your location, and you can find graphic design companies within the location based off of that, but if your profile your company page, I'm sorry, doesn't have that word at all in your description or in any of those specialties. No one's gonna find you.

23:44

Nobody. All right, yeah. So what I was trying to say is LinkedIn is a search engine at the end of the day it is, and it's I gotta tell you, I'm I'm bullish on LinkedIn, I think that there's a lot of great stuff that that is happening there. And and what you're talking about little tweaks here and there, you're now now they can they can procure your services, and he'll beef it up and hopefully bring in some opportunities in revenue associated with their better personal profile as well as company profile, right. That's gotta get what other things can companies do, specifically from a social, you know, human side?

24:29

Well, first of all, I mean, I know that we said at the bare minimum, have your profiles and your company page branded. But Wow, LinkedIn is a just a wealth. I mean, look, I've had clients that are making six and seven figures without advertising on LinkedIn, we've done it. I mean, it just takes a little bit of time and effort or have a team member do it for you. You don't need to use all of what LinkedIn has offered to make a very good income or increase your ROI. using LinkedIn, but you also don't need to be on it for 5678 hours a day, you know, 3045 minutes an hour a day, as long as you have like a strategy or a list like a daily task list. Yeah. And then you follow that list until it's second nature and then things. I mean, you're not spending that much time networking is this isn't like the old days was spending hours with the phone button cold calling?

25:24

Yeah. So right. No one likes to do that anyway. No, no, don't. Don't do that. Let's talk a little bit about the algorithms. Now, if you got a company, if you got employees, is it is it best practice or good practice to have employees saying, hey, pull them in, you know, get engaged with what's taking place in the company level, right?

25:49

100%. As a matter of fact, that's one of the new features that LinkedIn has for company pages is before you actually had to have a Sales Navigator business premium account to have these insights on the company pages to allow your employees to actually interact and also share and be their your biggest advocate or cheerleader for your company. But now it's free. So as long as you have a company page, you now can get your employees active engaged, because everybody, every one of your employees has a separate network, right. And that's how you start building a bigger network, a bigger company pays and getting more eyeballs on your business is through your employees. Okay, and so,

26:29

compounding

26:31

success company pages now even offer articles now you can put your company blogs and stuff on there before it was just for profiles. Now company pages can have that. So now your CEO can have his own personal blog. And you know, the kids can come in and engage with that and share it out. But your company page can also do that as well. So that's one of the strategies to is that companies they have the company page, but they're not putting up content.

26:58

So yeah, got it got to do. He got to put up content. It's great check mark, we got a company page, but no content that it's, here's the thing,

27:10

the company is like, Oh, I don't know what to do next. But what do you think about it? How long have you been in business? I bet you you have assets that you realize that you didn't already have. And you can repurpose those assets that started

27:22

with that. That's a whole nother conversation about repurposing I'll, I'm a big fan of resurrecting old blogs, because I think the if you can resurrect it, meaning put it on a podcast sticking out a video, I don't know and talk about it. You've just resurrected that asset that that content. And and I think that that's that's an important thing. Let me ask you a question about Sales Navigator. What's your thinking about that?

27:47

I love it. Why? I've been Sales Navigator user for like six years now. I won't do without it. I'll pay for it month after month after month. It is an amazing prospecting tool. And for companies that have like teams, there's three levels, there's professional, those are typically maybe for the solo entrepreneur or who have a very small team. Then you have the team's version that has 10 seats. And then you have the enterprise for the larger companies, which those to the teams and enterprise have additional features like that can sync with like your CRM. Yeah, it's got point drive, which I think is called team link now or point link point. I don't know they changed the name like last year, or sharelink. Right? It's sharelink. Yeah. And then enterprise even has additional features, if you know you want to pay for that. But it is especially if you've got teams that like work like different regionals. So nobody's Crossing Paths and stepping on each other's toes when they're prospecting. So it's it's easy to keep tabs on what your sales team is doing with those two, but if you're just getting started out, or you have a small company pro work just fine. It just got amazing, you got like 30 something filters, you can find people you can save lead lists. Their homepage is completely different than the LinkedIn newsfeed once you start saving accounts and saving people into lead lists. Now you can get updates on their activity and stay front of mind with them without even being connected to them. So amazing what this thing can do. Yeah,

29:20

it's it's a pretty powerful tool. I've I've come to appreciate one, the fact that you have email marketing strategies, right? And then email marketing strategies, okay, it's it, you can tell it's going in their email, and it can be captured, captured by whatever, you know, block, whatever it might be, and it won't go in there or go into spam or whatever it might be. The doc on LinkedIn, if you use LinkedIn, it goes right into their inbox. It is it's in their face, it goes right past whatever firewall they have.

29:58

What's even better is let's say that you found a search a perfect search. No one wants to remember the search that they did, right? They allow you to save your searches. And then LinkedIn will even email you to your primary email address any new searches that come up, and you tell them how often you want those emails. That's brilliant. Now, look for this every day, it's been sent to me automatically.

30:25

I think the the premise or the moral of this conversation is that there's so much more that can be done in LinkedIn that you're not doing that you're doing it, but everybody else was not doing it. I'm telling you right now, and it is available. And and for me, personally, I'm in the business of what I do. I discover things each and every day, then the power behind LinkedIn. And you just got to be engaged, you gotta, you can't get lazy.

30:54

Now you just have to be consistent. But then hours and hours and hours on on the platform. Speaking

30:59

of consistency, let's talk a little bit about some giveaways. I see a 23 point check list. Tell us a little bit about that. Well, we segwayed into that.

31:13

We developed the profile checklists, that's pretty comprehensive on your personal profile. And I'm going to tell you what, it's actually now up to 28 points. And we didn't even cover the new creator profiles now that LinkedIn just came out with a few months ago. But those are only for the people who are doing content. Anyway. So um, but right now, the 23 point checklist will work along with the book behind me, which I wrote in 2018 best selling book, talks about your content, but the whole first chapter talks about your profile, and the foundation work that you need to do. But the profile checklist will keep you in, you know, check 123 ABC from top to bottom and how to fill out these profile sections effectively and quickly. And then I think we can give them away what the book and the checklist and I tell you what if you guys get the book and the current checklist, when we get the new one out, which is we're finishing up some edits on it right now. We'll give you the new one for free. The 28 point checklist. You guys can go to LinkedIn or who linked into publishing. com.

32:24

All right, the website is LinkedIn two publishing.com. That's what is That's right. Yeah, put that triple, triple w the World Wide Web and get that. But fear not. It'll all be out there on industrial talk.com What is the best way, Tracy to get ahold of you? Tracy?

32:47

Hold on, guys, get out there and follow me and connect with me on LinkedIn. That's

32:54

Yeah, just email me. No. I like that.

33:00

Yeah, again, you I mean, connect with me on LinkedIn. Like that's, you're gonna get some you know, cool tips. And then when we start doing some more videos and stuff in the news, you can email me. Yeah, absolutely. Um, but like, I like LinkedIn. I think we can all agree on that. Right, man.

33:19

So don't even go don't know. I'm not even gonna give out an email. Nope. Nope. Tracy, Enos. That's e n. o. s. Sir. Another Tracy Enos out there.

33:31

There is what I was the very first one on LinkedIn. I think I'm still the only one with a photo.

33:36

There you go. So So you've got to reach out. It's simple. It's easy. Just do it. And I'm sure she's, she'll say, Okay, great. I'll have you a part of my network.

33:48

That you that you heard me on Scott's podcast. And I'll tell you what, I'll even do your your listeners. One more favor shot What? I will do a quick review over their profile and make my top three recommendations.

34:03

Bam. There it is. There it is. You Tracy. were wonderful. Thank you, you know, we just scratched the surface of it. Again, I'm just looking at my bookshelf. I've got I've got the VitaMix. I interviewed the CEO, VitaMix. There's her book right there. And then I got some other books back here. But I just having a hard time seeing that LinkedIn publishing to Prague.

34:28

I will get it sent to you. You have to send me your email your, your mailing address, and I'll get it sent to you. All right.

34:35

That'll be cool. And then I'll just, I'll talk about it all the time. How's that? Good. Well, version 2.0 is coming out this fall. Keep it never stops with you, Tracy. benefits, values, all of that good stuff. All right. Thank you, Tracy for being on the industrial talk podcast. My pleasure. All right, listeners. We're gonna wrap it up on the other side. So if you're not we're going to have all the contact information really just go out. The LinkedIn you'll be able to reach out to her. All right. Stay tuned. You're listening to the industrial talk Podcast Network.

35:13

All right, once again, thank you, Tracy, Enos, for being on the industrial talk podcast, absolute wonderful, wonderful opportunity to really talk about this LinkedIn publishing to profits, as well as all your insights into how are you making that LinkedIn work? Excellent, and timely for you, industrial professionals. Anyway, get the book, it'll there'll be a link out there to get that book, I highly recommend it. Alright, again, check out Neil and e o m.com. Find out a little bit more. You can get engaged, you can do stuff. But I mean, it's it's wonderful to see an organization truly trying to put all this innovation into action and see how it really benefits us as a whole. All right, again, be bold, be brave. Dare greatly do that. But hang out. Have your team Be bold, brave and daring greatly. You know what you're going to do? Yeah, you're going to change the world. Thank you again, for joining industrial talk. We're going to have another great interview right around the corner. So stay tuned.

The post Ms. Tracy Enos with Enos Enterprise talks about the Power of LinkedIn in creating Industrial Opportunities appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Paul Kiesche, President of Aviate Creative about “Stop Commodity Selling and Improve Recruitment and Employee Retention through Branding”.  Get the answers to your “Branding” questions along with Paul's unique insight on the “How” on this Industrial Talk interview!

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Personal LinkedIn: https://www.linkedin.com/in/paulkiesche/

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Company Facebook: https://www.facebook.com/aviatecreative

Twitter: https://twitter.com/paul_kiesche

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PODCAST TRANSCRIPT:

Paul Kiesche Interview

Tue, 6/29 12:22PM • 29:31

SUMMARY KEYWORDS

branding, logo, paul, perception, people, industrial, company, website, important, industry, manufacturers, business, talk, dated, NEOM, positioning, creative, stay, exciting, psychology

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go Alright, welcome to industrial talk where we celebrate industry heroes such as yourself, you are bold, you are brave, you dare greatly you solve problems, you're changing lives and you're changing the world. Do not, do not forget that that's what you are doing each and every day. And that's why we celebrate you on this particular podcast. All right, in the hot seat, we have a gentleman by the name of Paul Kashi. Now it's spelled k i e, s, CH e aviate. Creative, he is the president. And we're going to be talking about branding. And if you don't think branding is important. After this particular podcast, you will say, Wow, branding is important. Let's get cracking.

01:03

Alright, you know, I'm always talking about industry being the dream makers. So the miracle workers, the individuals that

01:13

really, really are impacting this new embrace the future, right? I say it all the time, because I am such a fan of what industry is doing around the world. Unfortunately, for me, and for Team industrial talk, we get a chance to constantly constantly highlight these individuals and and the hope that they bring to the future. And it's big dream makers, miracle workers, and hope. That's what you guys are doing. And I just want to make sure that you never ever, ever forget that. Now, speaking of which,

01:52

I know that you've heard me talk about this before, but I have to reiterate and speak when when, when I've had QA hours, countless hours of conversations that are wrapped around innovation wrapped around industry for Dotto cloud edge, all of the neat and unique innovation that is taking place out there. One of the questions that always comes to me is like where's it being implemented? Where's it being put into action? Now it is being put into action in a lot of places, but one of the areas that are just just absolutely, positively bought in on on creating the the future today, the

02:36

community of today. And that's Neil, right. So if you're out there on video, you'll see it out there. This of course, there's a podcast, but it's a video too. If you go out to industrial talk, the YouTube channel, you also see the video, but you'll see this website, and it's just an E o m, right. And

02:54

what why I'm so fascinated by Neo is the fact that they're taking all of this incredible tech, and putting their money where their mouth is, and they're doing it and they're executing on it. And I want to just encourage you to go out to NEOM.com. Right. And just look, just just look at the website, look at the brave and bold

03:18

passion that they have on developing this community of the future. It's fantastic. It is it's fantastic. And that's and I'm going to keep on pushing us. If you ever have a chance to reach out to Beverly Rider, and she has recently just joined team NEOM.

03:36

She is all about changing the world. And that's why industry is so exciting. That's why this is so exciting. Go out there, I highly encourage you to go to NEOM.com. The other area that I want to just sort of point out is when we start talking about creating content, right, and when I'm gonna be talking about branding in this particular podcast, but when we start talking about creating content, are you just sort of bent on just saying, okay, we're just created, whatever the content is, if it's poor content, so be it if it's low entertainment, so be it if it's low engagement, meaning low time, so big now, the low learning, so we've got sort of up our game. So I have this engagement quadrant and it's broken into and I've spoken about this before, but I want to offer it to you to just sort of keep this in mind when you're creating your content because you have to be successful. If you're an industrial professional, you have to be successful. If you're an industrial company, you have to be successful and part of that success comes with creating content that is both

04:42

great right? solving problems right? And it's it's got max entertainment, Max engagement time because if I'm not engaged, I don't care if you have the cure for cancer if I'm not engaged, so what right and then max learning because we have to be

05:00

out that education we have to be about that learning we have to be about everything that's associated with industry. Here is just an engagement crop of content that encourages to create great content, solving problems, Max entertainment, that means maximizing the human component as well as the fun component. And you'll see an improvement on how you're opening up opportunities and we've got to open up opportunities, especially this post pandemic world that we live in opportunity opening doors, a must. Alright, let's get on with the interview. I rambled on on that one. But I'm telling you, right, you need to go to Neil. Neil, calm. I get all I get all dolled typically when I see that website, because it's pretty cool. It's it's a bold vision for the future neon cop. All right, Paul kiss ish. Kisha excuse me, Paul, kitschy, aviate creative, we're going to be talking about branding and why branding is so important. One of the points that I think is really important with branding is that you got to stop that commodity sales, right? Do not become commoditized. And if you're branded properly, you avoid that commoditization of your business, which is really vital, right? You don't want to fall into that category. I've lived that

06:21

category lifted. And it's not fun, because you're constantly hammering on the margins that you can make as a business. Also, we're having challenges, gaining and getting quality talent into the doors of people, resources, branding, all a part of that. All right. Enjoy the conversation with Paul. Paul, welcome to the industrial talk podcast, the number one industrial related podcast in the universe. And I don't think I'm selling, overselling it by any stretch of the imagination. How are you doing? I'm doing great. Thanks, Scott, for having me. Thank you very much for spending time and sharing your wisdom and insights into branding, which, you know, it's interesting listeners, I didn't realize how important branding was until I was in business. And branding was everything. And so it, it sort of slaps you upside the head, and you realize how important it is. But before we get into that great conversation, give us a little background on who Paul is. Yeah, sounds good. So I own a BA, creative, a creative agency, with an edge in manufacturing. So we specialize primarily in the industrial businesses, manufacturing, engineering areas, and also technology.

07:37

So we can help with things like branding, certainly in web design, print design,

07:43

right writing collateral, that kind of stuff.

07:46

You know, why? Why? Just just for the listeners out here, they don't think that Brandon's important, which it is, by the way, FYI, why is branding important? You know, it's interesting, a lot of manufacturers and industrial companies kind of think of branding is just like a pretty picture and a pretty image, but

08:06

it, it's so impactful for the brands. And so many of these brands, hat used to think it was important, you know, so many of them looked great back in the 70s, or 80s or 100 years ago, and now they're way outdated. So some of the reasons why they might be thinking that it might be important is the one of the primary things that people think of is increasing sales. So certainly, branding makes an impact on new prospects. Well, the interesting thing is that a lot of manufacturers will tell me well, sales is not a problem, right? Now we have other problems. So some of the things that could also help with is it can help

08:47

recruitment and retention issues. So thanks for now, baby, big time. Again, hope. You know, when you're selling your company and exiting your company, it can help change your commodity, you know, your your commodity thinking. So instead of thinking that you're going to be selling this commodity product, you can become more of a premium product or just sell based on other factors. So there's a lot of different things that Brandon can kind of influence and change for your company that a lot of companies are not considering. Yeah, I think a couple of points that I that really stood out one, you don't want to be in a commoditized business. That's one thing and if branding can help you differentiate your value proposition and to become more of a premium product, that's a plus. The other thing that I find in manufacturing is the recruitment and retention challenges that exist today. And I would imagine it becomes very difficult if you have a dated logo dated culture dated whatever, that's circa 1970s Plus,

09:55

what do we do? How do we begin to journey down that road of saying okay, I here

10:00

Paul man, what do I do? Yeah, so so much of it is perception based, you know, when, say, say, if you're talking about the employee, or if you're talking about a prospect sale, they have a certain perception about manufacturing, they have a certain perception about your brand and your company. And if that perception, if they look at your brand, and your website and your, your company, and they see an outdated, you know, something that looks like it's from the 70s, something that looks dirty and greasy, and stuff like that, they're going to relate that to your brand. If they see your company, and it looks like it was run by college kids, because it's so poorly done. They're gonna think that your whole company and your products are run that way. So it perception is is huge. You can massively impact perception by changing the branding of it, I would imagine it's even more so today. I mean, it's it just seems that

10:56

given the culture that we live in, given what it is, I know, I'm easily swayed. I'm not gonna just be gravitating to a website that does look dated. I just not I just don't think that's good business. So I agree with you. 100%, there's a, there's a massive perception. What do we not mean? Let's talk about that perception? How do we start changing that? Once again? I want to change it. Yes, I'm dated, whatever, let's start talking about that perception? Yeah, absolutely. So part of that is defining who you are. So understanding your positioning. So you know, do you want to, and one thing a lot of people don't realize is that branding, can be a reflection of who you are now. But you can also when you design branding, you want to reflect who you want to be. So if you want to be a bigger company, if you want to be,

11:49

you know, national, instead of regional or international, if you want to be more professional or more fun, or more exciting for the perception of your brand and can change all of that. So and even for employees, like employees can be much more excited about the idea that they're working for a fun big company, then working for some small, boring company kind of thing. So that perception could be swayed significantly. And a lot of that's done with positioning. So you want to define your target audience, define your niche market, you want to really kind of understand your competition and how you differ from your competition and what's your advantages, right. So and then branding can help, you know, really pull together a lot of that with taglines, with imagery with the colors, everything, it can help

12:39

emphasize all your differentiations and emphasize why you're better and stronger than a Yeah, and you know, there are a lot of companies out there that are just absolute

12:50

nuts about their branding position. And it's a good discipline to get into. So if you don't think that branding is not important, or positioning your product, or finding that niche is not important, just look at some of the successful companies around there. And try to have a conversation that goes sort of away from that brand. It doesn't. It's it's always on brand, on purpose, on target on niche, if they're so disciplined about it, you need to be disciplined about that, too. One of my favorite things is like manufacturers will often say to me, they'll point to a company like apple, and they'll say, well, Apple has this logo that does this, and they have this site and I'm saying okay, well, Apple actually pays attention to their branding, Apple used to look differently, Apple used to have a rainbow in their logo, they used to have the word Apple next to it. And it evolved over time, and it changed and it got better and stronger and simplified and cleaner. And their website has not been the same it changes probably, you know, every year every two years or something. So to compare yourself to that, and then to not adapt with the times, it just doesn't make sense. Same thing goes for UPS, FedEx, you know, Pepsi, all these brands, they didn't start, you know, with one thing, and then just stop, they all continue to evolve.

14:14

There's so many examples out there that you go to just look out on fast foods and how fast food has changed as like the logo. And it's just once again, if you find yourself in a position that you have a stagnant brand, you might be just passionate about it, that logo, that color combination, whatever it might be, I guarantee you, you can improve upon it because you got great people like Paul and others that that understand the cycle. It's psychology to right, it's there's a psychology about it. I can you explain a little bit about that. I mean, I just I'm sort of Geeking on that one. Yeah, and you touched on something as well, which is, um,

14:56

you know, a lot of times there's brand equity involved. So people are like, oh, they're in love.

15:00

their brand and I like they want to hold on to it. But a lot of brands can hold on to brands but update and stave off like Apple is a great example of that where it's always had that Macintosh Apple with the bite taken out of it. But it's gotten a little more refined over the years. So you can stay true and pay tribute to an old logo, but refresh it. So that's certainly part of that, which was part of your first question. I'm sorry, what was the second? The Psychology, the psychology of it, it's like, even I know that if I look at something, and I'm not an expert, like you, I'm not an expert, like a lot of people, but I just intuitively know if I'm looking at something. And it just doesn't feel right. Right. It just doesn't feel right. It can. But it doesn't. That's the psychology and I'm always just like you're put off. And it's very interesting that people know when something's wrong, and it's bad, but they don't necessarily know when it's right. And what's really interesting is when people say, oh, marketing doesn't work on me, and I don't believe in advertising. It's like, well, you probably do a lot more than you realize. There's a reason you went to the McDonald's down, you know, the highway because you saw five billboards on your way. And you didn't realize it they kind of sunk in you know, one of my favorite billboards is like the most simple where it says, Your look, you know, something like, buy you're looking at this prove that it worked. Yes, yeah, yeah.

16:29

I got there, you gotta

16:32

stay.

16:35

It's so true. It's so spot on. But I psychologies all in it. I mean, like, you know, there's psychology of, of the colors, there's the psychology of how professional it looks and how modern and contemporary it looks. And there's like everything. So when we do a logo, we, we fill out a creative brief where we fill it, we ask a ton of questions about positioning and the company. And also they're like, why do you need to know what our brand personality is? And why do you need to know our comparison? It's like, because all of that goes into that simple little image. And it makes you stand out, differentiate, differentiate, too, it puts a vibe in there, right? So like, we'll ask what the company personality is. And a lot of people like, I don't even understand that question. I'm like, okay, so when you guys go out to a bar and have a drink afterwards, what's the personality? Is it funny? Is it fun? Is it celebratory, and what is it, and we try to get into what that differences and some are more funny, some are more clever, some are just really, really professional. But if we can pull some of that into the logo, it's just really subtle, you know, really little things, that kind of change that it can drive so much more of the brand personality and the logo. And his you know, it's interesting, he brought up an interesting point. And that is, you don't know how much business you're losing with a stagnant logo or stagnant brand or stagnant whatever, you have no idea. But

18:02

you know, that that intuitively, you are losing a potentially losing revenue? And that to me is a bottom line? I mean,

18:11

I don't know, man, I just think i think i never I never thought about brand being so important until it is. Right. And, and mean, thing is, is that like, say your say, I talked to so many manufacturers, and they say over, it's all about relationships, and it's all about these existing things, I say yes. But if that relationship sees that you're staying with the times and growing, they become more excited, and they want to invest more. If you're stagnant, and you look like you haven't changed, and your site is getting older and older, they start saying well, we better go look at another vendor, because these guys might not be around next year, you know, and they start worrying and eventually start exploring other things and building new relationships. You have to keep fresh, you have to stay current and look irrelevant. You know, you can't look like, like, what drives me crazy is these manufacturers are producing the future. They're making super high tech stuff that's super exciting. And then their brands look like they're from the 70s Yeah, and I'm like, it's not matching up. You gotta you got to, if you want to sell stuff to aerospace, you should look futuristic. Not like it's super old. You know, I'm saying that's a really interesting point that that that you're aligning, that is to your point positioning and your niche and defining that and aligning that. That perception that look in line with your market. I think that that is that's brilliant. And I think that that, you know, I didn't really think about that, but that is absolutely brilliant. Yeah, like without a doubt, you know, and like another totally different direction is like we worked with a

19:46

food manufacturer that produced

19:50

in this case, they produce matcha powder for like foods and beverages, and they came across really chemicals sterile because they're

20:00

laboratory. But I'm like, but that's not what the customer cares about. The customer cares about the licious. They care about culinary, exciting, interesting. And I'm like, you're this amazing product that makes food so exciting. And yet you're showing them a laboratory. I'm like, let's inspire them with gorgeous, beautiful shots of delicious foods and drinks. And that should get them excited. Not some laboratory, you know, I think so. It's, it's all about that perception and all about talking to your audience and understanding your niche market. You know, let me let me ask you this, when when?

20:36

When I think about going down this, it can be overwhelming, right? I can sit here and say, yeah, it's important. Yeah, I need to, but I don't even know where to start. Can we approach it from an incremental point of view? And then all my, my stationery has all my old logos. And, you know, you know, what that conversations like? Absolutely. What do we have smoothly, you can start incremental. Um, you know, I think there's this ideal of, if I create a logo, maybe I even rename it and create a new tagline. And what happens is, it starts getting overwhelming, because somebody is like, Oh, my God, I got to do all these things. Branding is not just a logo, right? branding is also like, sometimes all you have to do is add a tagline onto your logo, and it speaks to your audience more, or sometimes you have to just do your website over or your, your, your collateral, it's all part of branding. But if you're talking about the logo, one of the beautiful things right now is that most everything's digital, so digital doesn't have to all be printed.

21:40

You don't have to do your stationery and letterhead right away, you don't have to do your business cards right away, you could start with your website and logo and kind of branch off of there. But it is good to have that full, comprehensive,

21:55

you know, consistent look all the way across with your brand. So certainly, that's the ideal, but it does overwhelm people. And one thing that I try to avoid is some customers start adding on to the bill. And it keeps saying, Oh, we need this, we need this, we need this, I slow down. Let's do it in phases, phase one, phase two, phase three, because if you do it, try and do it all at once, if everybody freezes, you know, the budgets get too tight, companies start panicking. So do a phase one approach, you know, you hit a couple things face to approach, and he rolled out. One thing I want to say though, is that

22:31

people get nervous about what their customers are going to think and what their employees are going to think when they rebrand. And my answer is always take them on the journey with you let the employees and the customers know about it and get excited about it. Like if the customer knows that you're growing, and it's the same, all they care about, is it the same people that we have the same relationships, and then they're excited about the growth and the change. But if you if you don't bring them with you on the journey, and you just announced all sudden, we're a new logo, then then it starts to send panic because they're like, Oh, my God, we you know, are you guys selling? Are you you know, is it the same people, they start worrying about it. But if you bring them with you, and you you tease them a little bit, and you give them a little bit of a campaign, it turns into a great marketing campaign. And they become very excited about the brand. And they feel like they're part of it. And I see I like that I like that a lot.

23:24

The one question I would have is

23:28

do you think in this world of this pandemic world that we're sort of coming out on the other side, I guess.

23:36

But let's say we're coming out on the other side, do you think that upon reflection, a lot of these companies were just somewhat lacks when it came to this and they just sort of got a little lazy? Do you find that today more than ever, it's important that you really nailed down that brand more than ever, like clarity. Well, this that's why I brought up the employment thing, because I think it's so interesting. So so many of the manufacturers I talked to are saying, we're too busy for this right now. We're too busy for branding. But we're we know we can't find anybody to hire. And I'm like, Okay, well, let's talk about hiring people. Because when that person goes to find a job, and they come onto your site, and it looks like a terribly old, dated company, and it looks gross and stuff like that, they're not going to want to work for you. So maybe don't do it for the sales right now. But do it for the employees because that's and for your current employees. So they know that they have a future there and for your prospect employees so that they get excited about working there, and that career page on air and make sure you're got the right messaging for them. I like that approach because I know that I know. Even I'm very visually attracted to things and especially now and I know the market is a you've got a tight market out there with I just think that this is just the you got to go down this road. I just agree. Yeah, and you know, to go back to your point though, I think

25:00

That,

25:01

you know, companies are going to find that they waited too long, and you don't actually really know it, no one's going to tell you, no one's gonna be like, Oh, your logo so terrible or whatever, you're just gonna start to see more and more of your business, go to competitors and not really understand why. And it's because you didn't really stay on top of your marketing, right? Like, it's even when you're the busiest you need to continually market so that way, six months down the line or a year down the line, you're still not busy.

25:28

So you know, I think that you need to stay on top of it. That that is that you're right. You can't just, you just can't stop. Right. And

25:37

so, give us some roadblocks. I mean, you're you're, you're talking my talk, give us some roadblocks. Why there's a problem.

25:46

why somebody might not do what you're saying. Yeah. Alright, so, uh, like I said, right now, a lot of people are saying they're too busy for it. They just can't.

25:57

They can't justify spending the time on it. Another thing is certainly budget, right. So they think it's just too expensive to rebrand.

26:08

Another Roadblock, I guess, would be, you know,

26:13

the brand equity thing that we talked about before is that, you know, our customers are used to this logo, they love this logo. They think that?

26:21

Yeah, yeah. Yeah, yeah, they're,

26:25

they're convinced that, you know, that is what got them where they are. And maybe that's the case. But it doesn't necessarily mean it's going to take them the next, you know, 40 yards, whatever, you know,

26:36

it

26:38

just because it, you know, got you that touchdown, you know, five years ago doesn't mean it's going to continually do that work for you, you have to stay up to date with it. And like I said, you can still pay tribute to your old brand. We have plenty of logos that we've done that,

26:52

that still pay tribute to that old brand, but have a whole new contemporary feel to them that just looks fresh and exciting. You know, I like the incremental approach. I love the fact that you don't have to take these big bang approach and big steps in any day. I think that that's important. listeners, I think that when we start talking about improving that perception, important positioning, defining that niche, all important. You've got to stand out, you've got to differentiate yourself. Do not be commoditized. How do we get a hold of you, Paul? Sure. Certainly, my website's a great place to start. So that's aviate creative calm.

27:33

My emails right on there. Let's see new. Hello, nav creative calm. And I'm on all the social media. So look me up for for Kashi or aviate. Creative. And I'm certainly

27:48

it's a good thing. You're on all those platforms. I was gonna say, if you're not, come on, man. Well, that is great. Thank you very much, Paul, for being on the industrial talk podcast. I love the topic of brandy. manufacturers. Get your branding act together. That's what's important here.

28:06

And it's gonna it's gonna be a fun journey. It's not gonna be

28:10

painful. It's fine. All right. Thank you, Paul. Thank you. This was great. All right, listeners. We're gonna wrap it up on the other side. So stay tuned.

28:19

You're listening to the industrial talk, Podcast Network.

28:27

All right. Once again, thank you very much, Paul. kissy, thank you for joining the industrial talk podcast. Of course, he's the president of aviate. Creative. We talked about branding. So important, so important for your company and your success. Absolutely. Think about your brand big time. Again. Neil and e o m.com. Where ad is a dead sexy doggone idea and vision for the future. It is a new community. It is leveraging the technology. It is absolutely great. As well as get your you know, I want you to create great content. I want you to great content that is entertaining or fun and humanized. Because we've got to open up doors and create opportunities for you. That's all out there. Everything. You're contacted Paul, everything's out there on industrial talk.com. All right, be bold, be brave, dare greatly hang out with people who are bold and brave and daring greatly. And you're gonna change the world. And that's what the industry does. Thank you very much for joining industrial talk. We're going to have another great interview right around the corner.

The post Mr. Paul Kiesche with Aviate Creative talks about Stopping Commodity Selling Through Branding appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Spencer Brooks, Founder and Principal of Brooks Digital about “Website redesigns don't have to be complicated, frustrating or messy – Welcome to Agile Website Redesign”.  Get the answers to your “Agile Website Redesign” questions along with Spencer's unique insight on the “How” on this Industrial Talk interview!

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Company Website: Brooks Digital | Web Design & Development Agency for Health Nonprofits

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

website, spencer, industrial, templates, agile, people, listeners, scott, business, prioritize, quadrant, brooks, build, wix, incremental approach, work, platforms, content, industry, big

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go, Hey there, welcome to industrial talk, where we celebrate industrial heroes such as yourself, you are bold, you're brave, you dare greatly you solve problems, you're changing lives, and you're changing the world. As we speak this very moment. That's why we celebrate you on this podcast, we have a gentleman by the name of Spencer Brooks. And we're going to be talking a little bit about nimble, nimble or agile website redesign. And I think right now, that is a great topic to have. So let's get our car rack in.

00:59

So we're going through a homepage redesign as we speak. And that just begs the question of what you want to try to do, what do you want to go with your website? How do you want to engage individuals on the website? What do you want to do? And I mean, those are great questions to ask. And especially in this sort of post, new world that we live in, I think it's a great, great opportunity to be able to just ask specific questions. Now.

01:28

With that said, with that said,

01:33

I am going to talk a little bit and if you're out there on the video, if you just listen to the podcast, you listen to podcasts, that's fine. Picture, picture, what I've got an engagement quadrant, because I'm going to ask these questions. And this is what you have to start thinking about.

01:51

When you start developing content, and we've been doing that for the past, whatever contents everything right, you get it out there, you get that attention, you want to be able to engage people, and you want to be able to get their feedback, and you want to hopefully open up doors for opportunities. Now. I've put together this engagement quadrant and what it just does. So you have four areas quadrant, right? And to the right and to the top. The top is great content, right? So at the top great content, what is that it solves problems? It answers questions, right? It's short, it is relevant to today's challenges. To the right of that our max entertainment. Is it humanized? Is it fun. So if you combine something with great content that is also entertaining, then you have a greater opportunity to engage, right? It just makes sense. It's but but if you look at the quadrant to the left, if you have sort of a sort of a lazy type of entertainment, it's boring. sameness, doesn't set itself apart. And the poor content is like, hey, it's all about us. It's an infomercial, you're not helping anybody, you're not trying to solve problems, you're just saying, hey, it's us, then your engagement, the opportunity to engage the time that people are engaged on your content, right? is limited. If any, right? I'll be the first to admit, if I see something that is boring in the same and it's like an infomercial, I'm zipping right by, and I'm sure a lot of other people are doing the same. But if I see content that is truly relevant to today, solving problems, that is human and entertaining, then me my time to be able to learn increases. And within that's the bottom line, we want to help people learn because we're all about that education, collaboration and innovation. And you can't do that without that education and learning. So if you're out there on the video, you see the little quadrants, you see it if you're out there on podcast, you sort of get the picture but I'll have it at industrial talk comm you just sort of download it. Every time you create that particular you know your your content, think about those components. And I and and really, it'll improve now. Let's get on with the interview. So we're going through a industry, industrial talk to Dotto is happening. And we want to make it easier for you to get information, we want to make sure that it's easy for you to get it and it's entertaining, so that you consume it and that you know what are better and we're highlighting the best within industry. And we're able to do that because we're going through another redesign. It's and

04:51

with, with this one agile website redesign and what Spencer brings to the table is a really nice approach to be able to do

05:00

It's not overwhelming. It's not. It's not, you know, a big job. It's just an incremental approach to be able to

05:10

change and give you a little bit of fresh perspective on your website. Because sometimes we just get a little old we get a little lacks and right now is not the time. All right. He is the founder and CEO of Brooks digital. He brings a lot of street cred when it comes to this particular topic. We've got a lot of information out there and we're going to be talking about agile

05:34

redesign of your website. So enjoy. Spencer, welcome to the industrial talk podcast. Thank you very much for finding time in your busy schedule, schedule. And to join the wonderful, absolutely wonderful listeners of industrial talk. How you doing? Hey, Scott, I'm doing awesome today. Thank you for having me. I'm excited to share what I can with the listeners. I like it. I like your setup. You got I mean, you really sound good.

06:01

Thank you. Right That's that's always what I want to hear. You do? broadcast voice? I tried man you write on it. You got your your windsock you got everything happening. There you your five by five. All right, for the listeners out there. Spencer, give us a little background on who you are. Sure, yeah, well, I run a company called Brooks digital. We're a digital agency. So we build websites, mainly for nonprofits who focus on a particular disease or disorder like diabetes, cancer, things like that. And we do that by taking a particular approach an agile approach to doing that, which sort of prioritizes responding to change, and adapting to, especially in the healthcare industry, and things like that things change very rapidly. So we want to take an approach with online, the website and digital presence that can adapt to that changing environment. So that's, that's what we specialize in. Alright, listeners, you're saying to yourself, Scott, how come you have this gent on the industrial talk podcast, because you need to hear about agile websites, you have to understand that your website is well questionable. And there is a way of being able to take that questionable website and put it into a way that can definitely be an asset to your business. Because that's what's real important. You're in it. Don't come to me and say, Scott, that's not important. It is important. I'm just here to tell you. And when Spencer connected with me about agile website redesign, I just said, yeah, that's important. And industry needs to hear about it. Who I'm worn out by yelling at everybody. That's if they really care. No, you do you need to care. So let's, let's define a little bit about what agile website, what does that mean? What are we doing? Yeah, that's a good, it's a good question, Scott. So with that, I mean, without giving the entire history lesson, no one needs to take notes here. Right. But the idea with with agile website redesign is maybe back, I don't know, 20 years ago, there's a group of software developers and they noticed a problem that they would take years to develop some sort of digital product. And by the time all those years had passed, the product that they had developed, the piece of software was no longer relevant anymore, because the problem had changed. Or the industry had changed. And they said, you know, this isn't working, we can't, we can't spend 235 years trying to figure out and build something, and then launch it. And our assumptions are totally off. So the idea with agile came about because they said, and it's true with website development, with software development with product development, they said, We need a way to build something that's rather complicated in a way that we can actually change and adapt that on the fly to the market conditions to even our own knowledge about what it is that we need, and and adapt that so we can track a moving target. So that's in a nutshell, what agile is about is about prioritizing change and responsiveness during the process of developing a website, either. So just putting a pin in the ground. Yeah, so here I am. I'm an industrial guy. And I've got a company. And we've been in business for many years. And I've got that unfortunate problem called legacy thinking. And this is how we always do it. And this is what

09:33

the what I've seen in this pandemic is, of course, a situation where it would have been great to have a great website at this particular time to be able to facilitate hopefully some commerce or whatever it might be, is if I have a website and I'm My mind is like, I'm about 10 years behind.

09:51

Can you take us through a sort of a step by step approach to what that might look like? Her? Yeah. So if you're if you're already

10:00

behind the ball a little bit right now, I mean, first year, your, your sense of you said a little bit. I'm saying that there's a lot of people behind the ball quite a bit. All right. Yeah. So okay, so you're way behind the ball and you know, you're waiting on the ball. Don't stop pedal this right. Okay, there you go. Yeah, that's right. Okay, I'll be straight here. So yeah, I think the first thing that you need to realize is, number one, you don't have to do this whole thing at once you might have a big you might have, it could be a big project to think about, it could it's frankly, it's overwhelming to think about this, you could go Oh, man, like, I don't even want to open that can of worms and you shove it, you know, in a folder somewhere that you don't open for a year. Just remember, you don't have to do all this at once. The great thing about a website is that you're not it's it's not like you're constructing a building that you can't, it's very difficult to change this, you can, you can change your website every day or every second, it's it's flexible, it's malleable. And so you can launch a first version of it. And it doesn't have to be a complicated first version. And the next day, the next week, the next month, you can go and add something else to it. So if you're in that position, just First of all, no, you don't have to, you don't have to do it all at once. So once you commit to that mindset of saying, I don't have to launch the ultimate version of whatever I want my website to be right up front. And you can just focus on prioritizing your most the most important things that that the website should do for your business. And then after you launch it, then you can just work your way down the list and continue to add stuff and add more features that might be important or respond to changing market conditions and things like that. So I like that incremental approach. And it's sort of it really I mean,

11:52

it can be done. And I think that, from my perspective, listening to what you had to say, because I'm going through a redesign with my particular website, and of course, I'm sitting there going, well, it's got to be all or nothing. But you've just changed my view, I could get it. I get it to a warm and fuzzy position and boom, and then I could continue to add to it, I would imagine, correct me if I'm wrong.

12:13

Strategically, you don't want to put yourself in a bind. So it's sort of incrementally you can just keep on adding, I like that. Absolutely. The thing about websites is it can be surprisingly complex. Once you actually get into the details, it seems like Oh, sure. It's simple. I want a homepage, right. And then you realize that every single thing that's on that homepage, you've got to decide how it's going to be displayed and how it's going to be managed on the back end and all the rules about it. And you just spiral into a black hole. And so in that complexity, just mushrooms, the more stuff you add. So the real the key to taming the madness there is to to get very disciplined about chopping out all the things that you say, you know what we're going to deal with that later, and prioritize in a small bucket of things. And knowing that by saying no, right now, it's not like you're saying no, forever, you're just saying you're saying yes to that later on. And that's a big deal, because you can get totally overwhelmed. That is huge. I'm just telling you, that's a that's a great way of approaching the situation. So when when you're in a when you're you're engaged, Spencer, and when you're engaged, how do you? Do you have that conversation with clients and saying, okay, there's your, here's your existing website, or we need a website, let's just say we're doing with an existing website, you look at it, and then you start to have that conversation correct with your clients? Absolutely. Yeah. And so usually, there's some combination of my existing website is terrible, and it doesn't work, it's broken, it looks bad. All these things, usually, it's a combination of things that need to be fixed. And then also some aspirational things like, you know, I want to I want to add all these, these new features to help you support my business and to help to help grow it. And so it's this hodgepodge big melting pot of all these different things. And so I think, honestly, the first step is, in order to prioritize, you got to know what your priorities are. And so sitting down and saying, All right, like, what's if your website had a job description, if it was a person that was employed, 24, seven that never ate, and that never slept? And it just worked for you? And what is the job description of that website? What is it supposed to do? What are the most important

14:32

responsibilities and functions, and then that I think it helps clarify the key outcomes that the website should be delivering on and then you can use those outcomes and that way of thinking to start structuring and making priority calls about what should be included in the website for the first version. And so you have to develop a framework around which to prioritize before you can start making those decisions. Okay, a couple of things, listeners.

15:00

Keep note of it could be done incrementally. So don't come to me and say, Scott, I've got a website, but I can't do it. Don't come to me. It can be done incrementally think through that. The other one I really like, is job description for your website. That to me is an interesting, I like that. I like the incremental approach. I like that job subscription. That to me brings it down to the level that I can understand. I don't have to sit there at chirp tech talk. I can say, No, I want my website to do this. That's the job description. I like it. Why for industrial? The listeners hear of industrial talk, why is it important to have a good website?

15:39

I think if you go just go out anywhere, right? Scott, if you go out here in line at Starbucks, look around at all of the people in line at Starbucks, you know it or outside and take a guess at what they're looking at their heads, their heads, yeah. And they're looking at a screen, they're looking at a screen. And so I think from a marketing perspective, it's very important to just even culturally pay attention to where people are paying attention, and they're all paying attention to their screens. I think the I don't have a hard stat on this, the average person is spending hours a day on their iPhone, it's like multiple hours, literally. Yeah. And if you look at your own phone, you know, you can enable screen time on your on your iPhone, if you have one. Just look at how much time you spend staring at a screen. And you want to be where people are directing their attention. And so that's the I think one of the the biggest compelling reasons why you need a good website is because frankly, people are spending hours a day in front of their screen for and to simplify it. What is a good website? What is what's, how do you? Like? You know, I've been on our websites, and I'm not sure if it's good or bad. I don't even know if mine is good or bad. What what what drives a good website? Yeah, that's I mean, that is a key question. I think, first and foremost, a good website is going to, it's going to generate a couple of key outcomes. First of all, it's going to generate awareness for for your organization. So it's going to get eyeballs on you. So people are going to come and visit it, I think that's the first function of a good website is that it's delivering people to it. And then it is converting them at some to some kind of further engagement with you. So that could be signing up for an email list. It could be filling out a contact form or some sort of interest, like I want to have a sales conversation, and things like that. And then it's providing the resources that facilitate that process. So if you want to get someone's attention, and you want them to reach out, you know about working with you, then you that website needs to have the right information to address common concerns, you address objections and to deliver a person to you that, that as a lot of that information already answered, so it makes your job easier. So I think a website really has to facilitate that process of taking a stranger, getting them to understand that your organization exists to get familiar with you, and get common questions and objections answered, and then ultimately have them take whatever action it is that you want them to take after they view the website. And so I think if you look at your website through that lens, and some of the actions and the details are going to be different, obviously. But if you look at it through that framework, I think that's what a good website does. He Yeah, it's interesting, it

18:41

I'm just telling you right now, I do judge a book by its cover, if I go out to website and I find that that website is just not

18:49

not appealing to my eyes. What is I, I'm, I'm shallow, I'm moving on, I'm moving on to the next thing. And and I'm trying to find a website, a portal, a place where I can find information and not be offended. Meaning, you know, the colors are good. Again, a good user feel with this. And it's like, yeah, that's cool stuff. I'm more apt to say yeah, give me some information if that website

19:18

looks and feels and flows. Right now. I think that's a it's a good point, Scott in that design. It simply removes a barrier, right? It's not a good design is not going to make a customer necessarily because I'm sure you've gone to websites that look beautiful, but you have no idea. It's the information there's not good you're like what do you do? I don't understand. Right? Right. But a good design is going to remove as you set out that barrier Scott of credibility. So someone comes and looks at the site and makes that subconscious judgment call. This is I'm going to stick around this is pleasing to my eye don't feel like this looks like it was designed by someone's nephew. And I'm not sure about it. You

20:00

And then that person can get into the information. But all that being said, is that, frankly, I think you can, if you're, if your website looks like doodoo, but it delivers a ton of customers, it's probably a good website, although most websites also looks really great. So I think the design just removes a barrier. And it does. I, you know, it's funny, I've gone to websites that do provide a lot of good content, and they do drive and it's like, but it doesn't look good. And it's like, okay, and I'm sitting there with this bad attitude, but I'm getting the information I want. But I'm not fond of this particular website.

20:40

You know, it's, it's a love hate type of thing. Now,

20:45

there are templates out there, there are templates that are out there that you can sit there, you don't have to be.

20:52

You don't have to understand the color palettes and everything, which I would just my head would explode, my ears would bleed, whatever. But there are templates out there that can be leveraged and expanded upon, right? Absolutely. There are tons of templates. And in fact, probably the larger problem is just how do you choose which ones do you use? And but I think that's a great, a great space to start with, is just literally like, I mean, you could go to any what Squarespace, Wix even if you want to do like with a WordPress site, there are some templates there. And you can just get up and going and they provide a lot of great structure. So I don't think it's a it's certainly not a matter of the the tools not being there. It just kind of depends on how quickly you want to get going and how complicated you want things to get. See, you mentioned a couple of things. First off, I like the fact that you can look at these templates, they're out there. And I I find it stimulates

21:49

proper business thinking it's like, yeah, that that feels right. That's what I'm trying to do. And you don't have to sit there from a blank slate saying, oh, oh, what do I do? Is the color red decent. Now you can see it in these templates. And it's always a beautiful thing to be able to do that. You mentioned Wix, Squarespace WordPress. Can you explain a little bit about that? Yeah, of course. So there are tons of different website platforms. And frankly, they're all just different types of tools for different needs. And some tools are, are more complex than others. But something like where Squarespace or I was gonna say, where where spacing slicks,

22:34

you can do that a product, somebody probably heard it and said, I need to do that. Another web platform. Yeah, that's Yeah, that's gonna be I'm gonna I'm gonna launch squeaks. That's my new. My new business idea. I think legally, I'm fine. I'm fine with that.

22:50

Right. But yeah, those are those are website platforms that are you just build it yourself. So it's literally you, you will sign up. And they have provided templates. And you don't need to know how to code you just drag and drop, but in your content. And they have some pretty full featured, full featured features, I guess, where you can do blogs, you can have contact forms, you can portfolios of different kinds of work and contact, contact form. Maybe I already said that, but there's just lots of different stuff. So there's that. And that's probably the easiest to do. The downside of that is once your website gets to a certain size, and when I say size, I mean mostly complexity in terms of what it's providing, then it tends to not be as customizable because you are locked into what those platforms provide from a functionality perspective, which is great when you're starting because you don't have to, you don't have to decide every little detail, you just go. But once you get to sort of a next tier of website, you get into platforms, like WordPress, or Drupal is another one. And those tend to be kind of like a Lego kits in a way where they provide you these different components that you can structure and customize. So instead of maybe like, something like Wix would be, you know, you would you would just get a buy something off the shelf, plunk it down, versus getting the Lego kit where you sit down and you really decide how do I want to assemble this and build this and customize it and I can take it apart and assemble it in a different way to suit suit different needs. And it takes a bit more time to set it up that way. But the result is you do get something that is more customized to your particular business. And it would seem to be scalable to Yeah, exactly. It earliest. I had some issues with some other other platforms. And and I realized that I couldn't scale and then I went to my website is WordPress. And then I got all these little things.

25:00

logins. And then I could sit there and I could play around with it. And they, they, it was just like, I like the Lego analogy. Yeah, it's just like, there'll be a built in such as Oh, okay. Great. Cool. And, and.

25:12

But

25:14

I think that

25:17

there is a, for me, this is just me speaking listeners, I didn't realize the level of functionality that can exist within a website that is truly valuable to your business. So, like truly valuable. I,

25:34

I mean, people can connect with me on my website. It's like, it's just, it's a beautiful thing. I'm just telling you, what are the roadblocks?

25:44

I think when you're talking about agile and things like this, where you're taking this the the more of an iterative mindset, right? It's it's cycles is quite honestly, there is most stakeholders within your organization, it's might be other executives, it could be managers board, but whatever. They're not going to intuitively think that way. And so if you are, if you've listened to this, and you said, you know, what, I'm savvy, I've got this, this is the way to do it. There is there's probably some other people involved in that decision that are gonna say, well, do we have a Are we going to build all this at once I want it strict, you know, it needs to be all scoped in entirely upfront. And they're going to want to do it the good old fashioned way, which is to build a big honkin website with all the bells and whistles. And, and, and there's going to be some there, there might be some conflict there. So I think really, the biggest roadblock is conceptually just getting everyone on board and bought into the process that you don't have to do it all at once. Break that mindset. No, I'm telling you, man, that is an aha moment for me. I like that. I like it a lot. And I think that

26:56

it's a great way of moving forward, creating a new website be agile, again, I guarantee you, you can benefit from a new website. It changes your perspective. Now we're gonna have to wrap this up. Spencer, how do people get ahold of you?

27:15

A couple ways. First of all, you can go to the Brooks digital website. It's just Brooks dot digital. It's not calm. It's one of the fancy ones. Wow. Yeah. So there you go. You can also send me an email Spencer at Brooks dot digital. Feel free to connect with me there as well. Like that. Again, it does. We'll talk we'll have all of the contact information for Spencer big time. I like that dotdigital that's new. Yeah, it's pretty cool, right? Like you get you don't have to fight with all the other dot coms. You just say oh, no, whatever. I don't. I can just do dot digital or dot. There's tons of

27:51

Yeah, there are tons. Alright, listeners. That is Spencer, thank you very much for joining the industrial talk podcast Spencer. You're pretty welcome, Scott. It's my pleasure. Excellent. Again, listeners do not go away. We're gonna wrap it up on the other side. So stay tuned. You're listening to the industrial talk Podcast Network.

28:15

All right, his name is Spencer, Brooks, Brooks digital, is the company. Let's just be real here. Look at your website, see if there's ways to be able to improve it, and improve the experience of the clients that you serve as well as the future clients. Think about that. You can approach it from an agile perspective. It's all doable, and especially today, make it happen. We've got three events. I'm going to tell you just go out to industrial talk. COMM one is the IoT solutions World Congress brought to you by industrial internet consortium and fair Barcelona. And then we have the manufacturing and Technology Conference that's coming up in November. And it's out there on industrial talk.com. And we're going to put together a mastermind in utility. big topic, big conversation. All right, be bold, be brave, daring greatly. and hang out with people who are bold, brave and daring greatly, and you're going to change the world. Thank you very much for joining the industrial talk podcast. We're gonna have another great interview right around the corner. So stay tuned.

The post Mr. Spencer Brooks with Brooks Digital talks about Agile Website Redesign appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Megan Lynch, President and CEO at Six Point Creative about “Letting go of your Legacy Thinking and Approach your Business with Radical Courage”. Get the answers to your “Radical Solution” questions along with Megan's unique insight on the “How” on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

companies, people, industrial, collaborate, stage, business, conversation, fears, talk, industry, built, innovate, megan, market, point, innovation, product, educate, listeners, scott

00:03

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, thank you very much for joining the industrial talk podcast where we celebrate you the industry heroes, you are bold, you are brave. You dare greatly solve problems, you're transforming lives and you're transforming the world. That's why we celebrate you, thank you very much for what you do to make our lives better. All right, in the hot seat. Her name is Megan Lynch. She is definitely the president and CEO of six point creative. And I gotta tell you, I was jacked on this particular doggone interview, because we talk a lot about being you know, bold, brave and daring greatly. It's one thing to talk about it. She does it, let's get cracking.

01:03

Yeah, which is really interesting when you get right down to it. Also there, and I'll talk about the necessity to be bold, to be brave, to dare greatly, specifically in this time of whatever the new normal next normal, whatever we call it, I got to come up with a better name. However, whatever we're living through. You've heard me talk over and over again about, yeah, there's the negative side. But I think there's the positive side. And I think that there is a desire to be more vulnerable, to be open to be, you know, just the necessity to be able to collaborate, because we need to educate, collaborate, and of course, innovate, especially now. But it's all great. And it's all wonderful. And it's all just dandy. Words, however, there's got to be action to it. And And what's great about Megan, is the simple fact that she does, she recognizes the necessity to be bold, brave and and dare greatly. But what does that mean? How does a business do that? How do we take it today? Whatever this world we live in today, and be able to be able to, you know, survive, rebuild and succeed. And, and she brings that real world that ability to be able to do that. So that, I mean, we need people, we need to constantly be out there and innovating. We need to be out there collaborating. And definitely she brings the tools to be able to do that now in line with what she's doing. I just plant the seed again, industry, industrial talk to Dotto is really just a neighborhood of industrial professionals. Yeah, it's a network but it's a neighborhood, because we have a desire to make everybody succeed, whatever that might be, whatever that level is. But more importantly, it is a great location to find where people are truly innovating and truly having a desire to collaborate. That's industrial talk to Dotto. It's in the works. We're doing it it's a neighborhood because we are bound together we have ties, and whether we like it or not, I think the pandemic has really highlighted the fact that we are we don't have all the answers. But you know what we have out there incredible professionals that understand what to do and how to do it, and be able to share that knowledge with you so that you can survive, rebuild and prosper. That's my intro. It's always the same, because it doesn't change. I mean, we just, we just got to collaborate. It's important to collaborate. Alright. Meghan Lynch,

03:48

President CEO, six point creative, we're gonna be talking about, you know, real tactical solutions to that point of thinking, you got to be bold, brave and daring greatly. You can't have that legacy thinking. You got to do it. What does that mean? How do you find that help? She's all about that. She's great. All right. Enjoy the interview. Megan, welcome to the industrial talk podcast, again, an absolute honor that you make time in your busy schedule to talk to the wonderful and bright listeners of industrial talk. That's what they are. Thanks so much, Scott. So excited about it. It's so cool, man. I'm going to have a great conversation. I mean,

04:27

listeners, we were having a conversation offline. As you know, we do all the time. We we do that just because we have to. And we were sort of wrestling with the necessity to educate and the companies that truly are committed to education will have no guarantees don't don't go to somebody and say, Scott guaranteed if I educate I'm going to be a success. No, that's not what I'm saying. I'm saying companies that have a greater focus on education, have a greater opportunity for success. And that's all we're trying to create here and Megan brings the lumber in this particular conversation before we get into

05:00

That interview before, give us a little 411 on who you are and why you're such an incredible professional.

05:07

Absolutely. So I have a company called six point creative. My background is in brands strategy. But really kind of what six points focus is, is to help companies who are at an inflection point, we call them second stage companies that are often family owned businesses.

05:30

companies that have kind of hit this point of a plateau have, we've kind of tapped out our existing network, we've tapped out our growth opportunities, but we're still looking for more. And we still feel like there's more opportunity in the market. Those are the companies that we really honed everything that we do to try to help. And I really did that because I have a second stage company. And I just realized that how different the needs are of companies that are established in the marketplace, who have a reputation, who have something to lose, how different they are from like a startup company, and also how very different they are then a large corporation with, you know, deep pockets and multiple levels and lots of internal expertise. These companies are really in this messy middle. And I feel like although they're being served, I don't know that they're often being so like intentionally served right around that life stage in that interesting because I, I can see if you're at a position and you've talked about second stage companies, what define what that looks like? Yeah, yeah. So a second stage company is a company that has anywhere between 10 and 100. employees, like those are loose cut offs, but it tends to be the, the range that you see it happening. And basically what happens is, early on, when you're going into second stage, there's often these like, you start to see just the need for more process. The need everything that you're doing just feels like Oh, man, like when we were super small, this just hummed. And now everything's just like so much more difficult, it's hard for me to delegate things, people aren't listening, you have a lot more people problems, people are asking for more process, and you can't give it to them, right. And then on the later side of the company, this is usually when they've like matured through that cycle. And they have some expertise, and they have some systems and processes. And oftentimes, maybe like, if it's a family owned business, maybe they're bringing in like a professional CEO, with industry experience for the first time, who's going to kind of like lead this company into the next kind of generation. And oftentimes, what you start to see then is like this push pull between the past, which is like valuable, and it's where the relationships are. And it's all this historical, you know, again, from a brand perspective, it's kind of like, the reputation that you have, and the goodwill that you've built. That track record that's so important. And then the push pull between that and then this vision for a future, which might mean doing things differently than we've done them or pivoting, you know, taking our existing product line and moving it to a new market where we see opportunity, you know, something that's coming down the line and that innovation piece, and they're these tensions between like, you know, do we stay with what exists? Or do we do this new thing. And I think often companies look at this as like, I can only do one or the other. And I think what we're really there to say is like, no, there's a third path where like, keep your reputation, you keep your customers, you keep that strength that you've built, all of that is super valuable. And that's an asset that you need to leverage. And you also have this other thing, which is this innovation, this new market, this you know, maybe new sales strategy, whatever it is a new product innovation, those things, that's going to be what's going to sustain this into the future. Because you know, it is it does become a little bit of that grow or die piece of like, if you're not growing, then you're probably shrinking, if you're not out there. So this is what I this is my head and I'm processing this information, all I hear is like it and you need to change and you need to change more, and you need to change. And over here you need to change and change and change and change. And nobody you figure you figure if a company gets to this particular second stage, they've changed, they they put a lot of sweat equity in right now you're saying Hey, hey, you still need to change. I would imagine many of these companies are saying

09:44

I just want to glide on into whatever the future. Yep. How do you how do you keep them from saying you don't want to do that? Yeah, well, I mean, I think again, it does become figuring out what is important to them. You know, if if if change is there.

10:00

Really, totally unwilling to change and they have no vision for the future will then like that's not going to be that's not really a second stage company because they don't have that next stage vision they're not trying.

10:12

So it really what they want and what they have is where they want to stay, then that's great. Like, I don't want to, I'm not gonna mess with somebody's vision for their business. You know what, what I where we really thrive is with the companies that are struggling in this kind of like middle area of like, we want to change, we see it, there's more people who need our product, they often call themselves like we're a best kept secret in the market, I often hear that, that they'll refer to themselves as like, Oh, we are best kept secret. And I'm like, Okay, well, cute. Like, do you want to let that secret out? Because that's not like, it's great that you have the confidence in what you've built? And also you don't have to be a secret.

10:59

That's, that's true. It's sort of I've heard that same thing. Sure. Absolutely. We're the best kept secret. Well, then you're leaving money on the table? You're not Yes. That's fantastic. But but but but exactly. Yeah, they'll say it proudly, you know, because they've they've built so much equity in what you know, the product that they build, or their service team or whatever it is. And the but you know, I always look at it as like, there's probably more companies more people, you know, you're always talking about these people are changemakers, they are people who want to help their products get into the right hands of people who can do something amazing with them. And so for me, the question is always, like, you know, don't we want to get that into more hands? Do we want to, you know, increase that innovation in the market? You know, if you have something that's going to change an industry, like you need to let those engineers know, you need to let those product managers know.

11:58

You know, and give them the opportunity to use what you've built. So yeah, so Okay, listeners, what we have, we're talking about second stage, companies, that's between 10 and 100 employees. But I think the key here, what Megan has pointed out is that these second stage companies want to definitely focus on growth, they're willing to, you know, deal with the pain of change, and go through that process. And that's, that's a great thing. And don't be a best kept secret. That is where we're at now.

12:27

When we start talking about that, what the outside of all that, I would imagine, because of COVID. A lot of these companies been hit pretty hard. Yep. yet they're trying to survive, rebuild, and then try to prosper in this next normal. And what does that look like to you? Yeah, so for me, again, that one of the things that COVID has done is that like, a lot of the companies we work with, we're about to have their best year ever going into COVID, I heard that so much like we are poised for our best year ever. And then they get the rug ripped out of them. And,

13:05

you know, that has an emotional like psychological effect on you of well, now I'm going to be a little bit more fearful, like I thought I was doing everything right, I thought I had this figured out, and then this thing that I totally couldn't control, you know, takes all that away from me, and we did not have the gear that we want to have, you know, so it becomes this balancing act of making sure that companies like stay in some kind of comfort zone and keep some kind of realistic, you know, safety net for themselves. But at the same time, I think it's also given companies a sense of like, Hey, we were resting on our laurels a little bit, we were a little bit complacent. We didn't make some of the big decisions that we knew we had to make, whether that was you know, getting a product launch quickly, or whether it was some personnel changes that they needed to make, they're carrying some dead weight, you know, and I think that one of the good things about COVID is that it created a sense of urgency, right? Like I like all the business owners that I'm talking to are like, Hey, we made decisions that I knew I had to make. I just didn't want to make the tough. So

14:19

worse my hand. Yeah, this is exactly what I've heard the same thing. It's like, I believe, yeah, there's the pain of COVID. Got it. Everybody knows. Yes, yes, yes, yes. And we're not going to, you know, go through that. But I think there's a silver lining in the COVID conversation, and that is the conversation of resilience, and the truth right now we're having conversations that make sense, right? I'm not gonna sit there and lollygag and, and be lazy. I want to build a business of resilience. Because when this happens again, if it happens, again, haven't helped us. I'm ready. I got a business of resilience. So I see it as a positive thing.

15:00

And a conversation in the business of resiliency. Yeah, great. Yeah, absolutely. I think you're totally right, Scott. And I think, you know, one of the things that you talk a lot about is collaboration. And I think that that's the other been the other silver lining of COVID. And I've seen so many really cool collaborations of companies coming together to solve some really complex problems, I was just talking to somebody the other day who they have like a kiosk and cart company, you know, and they serve like industrial manufacturers and food products. And they, they collaborated with some people doing some work in an electric vehicle, technology, yeah, and some cold storage people. And they put together these cool mobile vaccine units that are now being used in healthcare. This is a company that never had anything to do with health care. And now all of a sudden, they're in the healthcare industry. And it was through, you know, three or four small businesses putting their expertise together and saying, you know, what, what do we all have, that could help solve this problem. And maybe if we do it together, we could do something bigger than we might be able to do on our own. And I think that that's such a cool opportunity, especially for these smaller players in the market. Like, if we aren't collaborating with each other, then we are missing a huge opportunity to challenge those big guys, you know, huge absolutely spot on huge opportunity. And and I think that the other positive associated with COVID is the fact that

16:24

I can be humble. I don't have to have all the answers. I don't have to be that I go to Scott, he has all the answers got cheese, that's a heavy, heavy thing to carry around. Now, I can be humbled and say, I have I have this answer, but I don't have. I need help to help. And I think it's just a really,

16:47

in a weird way, a beautiful realities of the marketplace. I just I don't know how else to put it because, yeah, well, and it stripped away out of the pretense because I didn't have anything of substance to offer. Like people quickly kind of turned away from them and said, like, Okay, well, you know, I don't have time for any more Bs, like I really need to keep with people of substance. I need, you know, people who are problem solvers, people who are humble people, collaborate people who have ideas, not just people who are kind of sitting back going, Oh, shoot, you know, what do we do now? You know, but the people who are out there saying, like, I don't know exactly what to do, but I do know, I have this, does anybody need this?

17:30

And I think that that's, that's been really valuable, too. I've seen, you know, again, from relationships that that I have, I've seen kind of like, Who are the people who you can count on and who are the true experts, and who are the people who are those people who really, like truly care about what they're doing, and the people that they do it for. And then you've seen the other people kind of fall off. So, so I see this, this this resiliency model, including, you gotta educate businesses, these these second, look at my notes, second stage companies, the ones that are going to probably fare, okay, are committed to education, committed to

18:12

collaboration, and well as there's an innovation component there, they want to be more efficient going forward, I would imagine is that that's sort of like the mindset of the second stage companies that truly want to be, you know, successful. It is, I think that those aren't like when they're at their best, that is their mindset, I feel like the the kind of dark side of this is that these are companies that have put a lot of sweat equity into building what they have, whether it's their IP, whether it's their processes, whether it's their people, whether it's their relationships with their customers, I mean, these are companies who have put, you know, decades of experience into what they have built. And so I think, in their best moments, they are innovative, they are collaborative, they are educational, at their worst moments, they are fearful that they are going to lose everything that they just built, they are fearful that the customers that have been so critical to that process are going to leave them if they see them, like let's say, talking to another market or skipping a distribution model or, you know, kind of innovating too much.

19:23

And, and they're also afraid of their competitors, you know, well, we can't educate people too much because our competitors are going to steal our information or copy us. And so they turn into you know, which and all of those things like what you were talking about are all these years that like open people up and make them bigger than what they are the things that I'm that I sometimes see are things that like, shut shut companies down and make them smaller than what they are. And so those are the types of things that we kind of have to help companies work through and they're they're legitimate, like they're founded on real fears.

20:00

You know, it's it's not like, Oh, you know, you shouldn't be worried about that just do it anyway, like, these are real fears.

20:08

That's a boy, that is is a brilliant point. I appreciate that, Megan. Because I always think because I'm just gonna go out there I just that's me. But these companies that fall into that category who have invested time, energy, effort, money on all of that, over the years, that is a difficult thing to stop. But it's that that's it. And we were talking specifically about that fear of what's holding companies back. And that might be part of that. Right? Exactly. Yeah. And I think that, that one of the things is, is that you really have to kind of like meet those companies where they are and acknowledge that this fear is real, because it's so easy to come in as a consultant, and be like, hey, well, you should do this, you should do this, you should change this. And they're, you know, and it's like, well, it's you're playing with other people's money, these people are playing with their own money with their own team, that's people that they have to look in the eye, whether it's their customers, their suppliers, their employees. And so I think that, that, if we as kind of like the consultants, the coaches, the strategists, if we don't take that seriously, and really, truly listened to those fears, and help not just dismiss them, but help them problem solve for them,

21:20

then I think that we are doing them a disservice. And we can put their company in jeopardy, which is something I would never want to do so. So for me, it's a lot about kind of like, hey, like your fear is, you know, your brain telling you something is trying to protect you, right? So let's do a deep dive into what exactly is this worst case scenario that you're trying to protect yourself from, and then let's just come up with a plan to mitigate that risk. And I think that, again, risk mitigation has to be big in the way that we're thinking about growth post COVID. Because, you know, we both need to innovate, and we need to protect what we're building, we don't know when the next pandemic is coming or you know, whatever the next disaster will be. So we need to be smart about that. And we do need to mitigate risk. And I think that that's important. So. So helping companies work through that change management in a way that takes those fears seriously, and helps them put like a very concrete plan together. Because usually, really, most of those problems, if I'm, if I'm going to be like, get to the heart of it could be solved by a really good communication strategy. Like if you're worried that your customers are going to leave you, you need to talk to those customers, you need to confirm those fears or allay those fears. And that will bring them closer to you people do business with people, and so have that conversation.

22:42

And chances are, if they've been with you for that long, and you see opportunity to another market, and you're committed to still serving them, they're going to be like, hey, go for it, like we, we want you to succeed, because when you succeed, that means you're gonna better able to serve us too. So. So I think oftentimes, like some of those fears, once you actually start putting a plan in place and doing something about them, they're not as big as people feel like they are when it's just kind of like this, like, ooh, we can't take this, see, you're touching on a point of you can be vulnerable, like, as a business owner, you can be vulnerable. That doesn't mean that you're weak. That doesn't mean that you're, you've got flaws. You're just you're it's as simple as a conversation you're not in when you start talking about nobody. And I mean, nobody had global pandemic in their business continuity plan. Not what, yeah, they might have had a that's that the other thing but not, not the global pandemic. And so it starts with the conversation, it starts with just recognizing,

23:49

being vulnerable, doesn't mean that you're weak. You're just saying, hey, I've got to figure this out. Yeah. Well, and honestly, like, you're like, you're like everybody else. I mean, that was one of my biggest pain points starting out my business was I go to events, you know, a chamber of commerce event, an industry event, a trade show, a conference, and you ask all these people like, Oh, hey, how's business? And they're like, oh, business is great.

24:11

And then you get like, the same CEOs in like, a room with just them. And they're like, Oh, my gosh, like, you've got to be kidding me like this. This is blowing up, you know, this person isn't doing well. I'm worried about cash flow, I'm worried about supply chain, you know, all these things start coming out. And you're like, Whoa, you just told me everything was great. And you know, and for me, it was such a big lesson. Now I start conversations with maybe like one when that I'm having and one thing that I'm struggling with because chances are somebody else who's you know, in your business and in your circle wants to help you. So if you tell them something that you're struggling with, they might have a solution for it. They might have somewhere for you to go. And so much of that stuff like we keep so close to ourselves. So unnecessarily It's crazy, man. Again, you're hitting on really

25:00

Really great, great points. And I hope the listeners are looking at that. We're talking about resiliency. We're talking about collaborating, we're talking about educating, we're talking about risk mitigation, change management. And you know, it gets right down to being vulnerable and having a conversation, a real conversation, not something that is all, you know, hey, as the best in the world, and then you go behind closed doors, and you're just, you know, Oh, my gosh, I get up, what am I doing? I can't get up. And and you know, what the best part about it is the fact that everybody, if somebody comes and tells me goes, this was the, this was a fantastic year and all that stuff. I'd have to just say, buddy, I'm not sure about that. I think it just opened everything up and just said, I, my mind can't handle it. I need help. I hope that's the case. Yeah. Well, and I think like, you know, again, like COVID, even the people who who are like winning, you know, are in industries that have the business have the sales they're struggling with, with workforce and labor issues, or they're struggling struggling with supply chain issues, the people who don't have the sales are struggling with, you know, like, well, we need to get the sales up, we've got the people, we don't have the business. And so I think, again, like it's such an even playing field right now of even the people who you think like, they're so lucky to be in such and such Aneesh because that Nisha is doing well, right now, like, we work in a lot of like industrial,

26:23

like construction and things like that, like people making knives, blades, things. And those businesses are doing really well right now, because everybody's working on their homes, their building, you know, like, like, that's going well. But they have, they have problems too, like that creates its own issues that they have to solve for. So I think, you know, it's just a big piece of our process. You know, we call our, the process that we created for the second stage companies solve for why because? And why is in the letter, why, but also kind of like the Why are you? Why are you doing this thing? Why do you want this grow?

27:01

Because I think that everybody has some issue, and they have some vision of of how they want things to be in kind of a new future. And if we can take a very systematic approach to like, looking at that and dismantling it, and then come up with a plan to address it, then they can move forward. But right now, so many of these companies are caught in this, like really emotional space of like, we want to do this, but we don't know how. And so we have this very circular conversations internally of like, Are we going to launch this product? Are we actually doing this? Are we going into this market? Or, you know, we're not sure we're gonna position ourselves that way. And the internal teams get so frustrated, because they're just like, are we doing this? Are we not like, they don't care? They just want clear direction on what you want us to do, we're gonna have to wrap the conversation up. And I think that the beauty of what you're just saying, is that, that somebody's just looking for just that. I mean, I would imagine I'm wrestling with a lot of ideas and a lot of things, but I don't know where to go. And I think a conversation with you and your company and others will go a long way to sort of sort of lay that path out. It could be incrementally approached. Exactly. Yeah.

28:17

Yep. Just to get them like one step in the right direction. And yeah, so speaking of that, we have a if people are listening to this, and you're like, I relate to some of these paintings, I think we might be a second stage company. We have a landing page set up so it's my website is six point creative. So si XPNT. Creative Docomo, that's si x si x not the number. tricky one. Yeah. And then if you just go backslash industrial talk, yes, we have a, like a quiz that, that they can take your listeners can take right. And, you know, about 1015 minutes of their time, they'll get a not a like, standardized, like automatic score, but we're gonna put together a customized report for them on this is what we're hearing you say, and here are some legs, step one, step two, step three, you know, top

29:16

123 recommendations that we would make, and just again, so that they can have that first step of how do I start to get out of this hole that I feel myself in? So all that's for free? And on our website, and there's a couple other tools there as well that people can check out that are particularly valuable the second stage companies, all right, it's going to be out on industrial talk. So don't fear not if you didn't get the URL, it's going to all be there and you're not going to you need to take advantage of this great opportunity. Megan, Megan Lynch, thank you for being on the industrial talk podcast. You are absolutely wonderful. Thanks so much, Scott. So, God, I love it. Love the points that she was bringing up. She's talked about

30:00

Bringing the lumber man. Alright, listeners, we're gonna be wrapping it up on the other side. Stay tuned. You're listening to the industrial talk Podcast Network.

30:15

All right. Again, thank you very much for joining the industrial talk podcast that's making lunch. six point create creative. She is the President and CEO of how to get stuff done. You need her, you need what she brings to the table, because she is definitely all about your success and being able to do that in a way that expands your market. As you can tell, in the interview, bringing up pepper, absolutely like it. So go up to six point creative.com find out more. I mean, she needs to be in your Rolodex. If you're old enough to remember Rolodex, she needs to be in it. Alright, we're all about being bold, brave and daring greatly. We're all about the necessity to educate, absolutely collaborate. And of course, innovate. We're all about that. We're all about taking action. We're all about making things and we're part of this neighborhood, this industrial neighborhood that is focused on everyone. Success. We need everyone to be rowing in the same direction. industry is changing lives and changing the world. That's what you're all a part of hanging out with people that are bold, brave and daring greatly. All right, thank you. We're gonna have another great interview shortly.

The post Ms. Meghan Lynch with Six Point Creative Talks About Radical Courage with Your Business appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Charli Matthews, Founder and CEO of Empowering Brands about “How Marketing can help Build Communities and Show Your Company Culture”. Get the answers to your “Marketing” questions along with Charli's unique insight on the “How” on this Industrial Talk interview!

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Personal LinkedIn: https://www.linkedin.com/in/charlimatthews/

Business Email: charli@empoweringpumps.com

Company LinkedIn: https://www.linkedin.com/company/empowering-brands/

Company Website: https://empowering-brands.com/

Company Twitter: https://twitter.com/CharliKMatthews

Company Facebook: https://www.facebook.com/empoweringbrand

Instagram: https://www.instagram.com/empoweringwomeninindustry/

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Industrial Academy: https://industrialtalk.com/industrial-academy/

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Safety With Purpose Podcast: https://safetywithpurpose.com/

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

marketing, Charli, people, marketers, logistics, podcast, works, pump, sales team, scott, sales, industry, educate, create, tools, innovate, equipment, campaign, industrial, strategy

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, welcome to the industrial talk podcast. This platform is about you, industry professionals. You are heroes. That's why we celebrate you on this particular podcast, this industrial talk podcast because you are bold, you are brave, you dare greatly you innovate like nobody's business. And you're changing the world through the fact that you're changing lives. Tell me why we can't celebrate you. I'm sitting here telling Tell me why. Yeah, of course you can't, because you deserve it. All right, on this particular podcast, we got a great, of course, we got a great interview. We always have great interviews, right? Her name is Charli Matthews, empowering brand is the company. She is absolutely wonderful. We've had a number of conversation. I'm excited for this particular interview. But before we get going, we had some bidness to deal with. All right, a couple of things. You know, I'm all about education. I'm all about collaboration, I'm all about the necessity to innovate. And if you want to survive, rebuild, and prosper into the future, or whatever this squiffy world we live in today, you're going to have to be able to educate, you're going to have to be able to collaborate, get out there and collaborate with people because they're always out there, they want to collaborate, and then you're going to have to innovate, you're going to have to be, you're just going to have to think about not just your human interactions differently, you're going to have to also think about technology, you're just going to have to innovate. And that's why I work with a wonderful organization. And they are called CSI. That's the connected systems Institute out of Wisconsin. They're fantastic. They're all about that, and the you know, what they're changing workforce or are educating the workforce of the future. And also Finally, you know, on this particular podcast, we've had a number of conversations about reliability, asset management, everything and DoD and history for Dotto and everything under Bill under all that. But I want to make sure that you understand something about cap logistics, tap logistics is a company out of Colorado. And they're not just they're great. And when it comes to logistics, don't get me wrong. They're fantastic. They're bar none. They're second another absolutely wonderful, but they're also into the ability for logistics reliability. Now you're saying to yourself, Scott, well, what the hell is that? Whenever you have an outage, whenever you have a turnaround, when you whenever you planning something of that substance, big, whatever that big, big whatever turnaround is, you need to plan for that equipment, you need to plan for that stuff. And I want you to know that cap logistics does a great job so that you don't have to worry about waiting on that equipment. You just don't. It's there. It's ready to go. Theory. They are. Third your right hand people when it comes to logistics. Okay, I'm worn out. All right, Charli, welcome to the industrial talk podcast. How are you doing?

03:11

I'm doing great. What a great start. I love the music that starts us off. Thanks for having me.

03:17

I'm telling you, it's Riverside, FM. Now, here's the funny thing. So you listeners out there. One of the things that is a challenge with any type of podcasting is is compression, the sound compression, Riverside, I don't know what they do. They got that innovation, they got that technology, right. And it allows you to play music, you can do it live, play music, it doesn't get all compressed and lousy sounding. So that that's Riverside. It's fantastic. I love this. There. Let's just wrap it up now

03:46

that we've given them the tools that they need already. There you go. All right.

03:51

For the listeners out there, Charli, give us a little background on who you are.

03:56

Well, I am the founder and CEO of empowering brands. It's a digital media marketing services company. And the media brand is empowering pumps and equipment. And I've been doing that for 10 years. And this June. And so what that means is I've been sharing content for engineers, operators and maintenance personnel. So that's, I guess what I do, I'm also a mom, I have three wonderful children, a husband that puts up with me and works in the business, and then works at another business as well. So you know, just a lot going on. I love the industry fell in love with it a long time ago. And yeah, that's me in a nutshell. Okay. I

04:34

got a question. I understand pumps. I got what's the equipment side? I mean, that could be just pretty much anything.

04:41

Yeah, it really is. It's so you know what's connected to it. So when I learned, you know, motor driven systems was a term that came around several years ago, and I realized, you know, something has to connect those two. And now today when we're talking about IoT, I mean, it could really be anything sensors, computer systems, but we're Talking pumps, Valve seals, you know, those those typical parts of the equipment?

05:06

I gotta put you in contact with a sealed company?

05:09

Yes, yes, I love seal. So you can see it back here as well. I don't know if you can see it, it is fluid sealing Association. They really were great at helping me in my personal development. So shout out to FSA.

05:25

There you go. I have it. That's it for a shameless shout out. Okay. All right. One of the topics that I'm just absolutely, and I and I love it. And from my perspective there, Charli is I believe that through marketing, through creative marketing through a, I guess, proactive type marketing, and then the strategies around it, right. I think it's just sort of feeds into the sales. And its sales is just a confirmation of what your marketing is. And that's why I'm very passionate about marketing. And I think that, especially today in this COVID world, I don't know, I think that companies are struggling to figure out how to increase sales, but they're not willing, or they're not entertaining to a certain extent, that marketing element. Can you explain a little bit about that? And why marketing is important?

06:16

Yeah, well, you nailed it, if you do it, right. Marketing does feed sales, and vice versa. Right. So sales needs to also talk with marketing and get things done, I find that it's always been a struggle. I mean, I started off selling advertising. And I would wonder why in the world, can't they get this ad and that newsletter today? I just sold it I and you know, here's the creative? And what we find is those things are already set in place. Right? marketers, they think of things in the strategy behind it, and plan it out. And that's what we need to get to know i think that that's what we're lacking. Is that conversation with what are we trying to accomplish? Yes, what the sales team is trying to accomplish. But even you know, what is the business strategy as a whole, marketers may not have that information. And so a lot of the times we're not at the table, you know, being on both sides, marketing, and media, I've seen that we're kind of pushed away from that business strategy. Like it's a secret, and we don't want anybody to know it before we say so. So why, why? Yeah. Why? I think I honestly think it's because people don't understand marketing, and its value and how it works. So I've talked a lot about the technical side of marketing. And it's because, you know, just like I said, I didn't know what goes into putting a newsletter together, when I was selling advertising, my job was to talk to the people and get them interested. It wasn't, you know, you know, making things you know, fit into this strategy, or campaign or plan to create results, you know, that, like you talked about leads coming back to me, I thought I had to do that all myself, right. I'm a salesperson, I gotta go out there, and get that lead all by myself. And what we know, especially today, with the things that we can measure is that marketing can help the sales team and it does. And if you're doing it, right, you're making a guess a funnel is the best word for that for your sales team. See,

08:15

I look at it this way to me personally, if I'm interested in buying something, right. I don't care what it is. It's just, here's a behavior that I always go through, what do I do? And I think 80 I think the stats are like 85 90%. It's only getting more and more, I'll go out, and I'll try to find information about that particular product. I'll do my pre sales, you know, exercise and efforts before I even call you. Absolutely, that to me is marketing. I'm going to look for that material out on the worldwide web. And I'm going to educate myself, and it's going to be your marketing material that's educating me. And then I'm going to pick up the phone. Hello, Charli, I'm interested in your pump. And I think that I want this pump that pump and all you have to do is saying, You know what? We've got you covered, Scott, you're bald, you're ugly. Yeah, we got you covered. We got a good pump for you. And so that's how I look at it. Do you agree?

09:19

Yeah, absolutely. And I think even more so today. You know, I started my I guess I started industry 18 years ago, and completely what to do baby.

09:33

Charli, she's

09:34

two. No, no, I'm 40 and I just turned 40. So you know that to let everybody know. Oh, no, but I love it, um, life. But anyway, so definitely different. I think that I have a great grasp on kind of this baby boomer world, kind of going into the millennials. I'm the first millennial if you will at 81. And so understanding that and understanding What marketing looks like today, it is different and you have to learn it, you have to be willing to take risk and willing to get out of your comfort zone is a better way to say that right? Like, make sure they learn. Yeah, right. That risk, you know, I think, especially in the engineering world, very risk averse. And once all the details before you go forward, it took it took a long time, I mean, 10 years, I've been teaching people how to use social media, I remember some of the first things that I did was, you know, make sure you complete your profile 100% on LinkedIn, you know, and then, you know, fast forward 10 years, and they're just now really like, okay, I might need to get online and use, you know, this for good for marketing for results. So, I think it's learning. Yeah.

10:49

It's, it's like, it's like pushing rope uphill, sometimes, I don't, maybe it's just me. But it just seems like it's like, it's a no brainer, nobody's gonna die, get out there and put yourself out there, nobody's gonna sit there and go, Oh, geez, Charli, you sit, um, and then you wiggled your head, and nobody's like that. Nobody, nobody listened to me.

11:13

So also, I think, you know, it's that understanding of it and trying to teach a social element of something to people who maybe don't want to be social. So we have to educate people. Right? Like, we have to tell them, this is why we're doing this, this is going to, you know, get your technology out there, this is going to better that pump industry, whatever that y is for people, we have to explain that in a way, which is, you know, one of my things that I've been learning is how to better communicate to the engineering market, for example, but also the operators and and, you know, C suite in these manufacturing companies, it's a different language. And, you know, I've, you know, of course, we go in and internalize, okay, how can I be better? But also, you know, getting in front of those groups is really a challenge.

12:06

Yeah, it's, it is a learning experience. And I understand that it's a learning opportunity. And I think that there is some unfortunate baggage that exists with marketing, maybe it just is. But in my short period of time, and doing all of this, I've grown to truly respect and value, the science behind marketing, and how you might phrase a statement or how that information and given the fact that and I'll be the first to admit, I can be pretty anti social, and you say to yourself, Scott, you got a damn podcast? And I said, Yeah, but I'm still can be pretty anti social, and I'm gonna do everything I can. And I will go online, and I will search and that's where you need to be, you need to have that information. If you don't have that information out there, Charli, nobody's gonna find you, you can have the data for cancer.

12:56

Yeah, and I'll just add, you made me think about this. You know, one of the best people to do an interview, in my opinion, is an engineer or product manager, somebody that really knows the details. So I would walk around these trade shows, and I would love you know, that first meeting, and they're like, uncomfortable, like, what are you gonna ask me to do you know, and then you ask them about their product. And they can go on for days, and like, remember all the details. So I think one of the best Yeah,

13:22

but come on, man. There's a deep dive that happens there, right? It's like, hey, that's just going deep dive into that like, and that Phillips head screwdriver, stainless steel, and you're like, Wow,

13:36

well, that's why they need storytellers and marketers to shape it up. Right. That's where we come in.

13:41

So let's just say I want to break in and, and a listeners out there saying, I like what Charli's saying. She's, she's spot on. I want to get this information to the C suite. What do I do?

13:55

Yeah, so that's a challenge. I said, and I think we do have some examples of things that work. And so doing the research, having mentors and different people that can get you into the room, I think is really important. But also, and I think this has have has really been the case all the time, you have to really find Okay, what is the ROI? What is it? What can you present, what is the measurable results that you have gotten, but it's kind of a chicken and egg kind of thing, right? Sometimes we need, you know, the C suite to allow us to do marketing to then give them the results, but looking for smaller campaigns that you can do smaller. You know, I always like to interview someone and say, that's kind of my in, okay, if I interview them, and they personally get feedback and engagement on their posts that we create for them, it's gonna resonate with them a little bit more. So there's a lot of strategy and different ways you can do it. But at the end of the day, what they're looking at is a business strategy, and you've got to find a way to put that together as a marketer to present That to them, that's going to say, Okay, this is how we're going to better the business, this is how I can bring you leads, this is what I've seen as a successful tool used somewhere else. And so if you can do that, then they're going to be more willing to listen to you. But honestly, we've got to get to that C suite. And, and, and talk to them about opening up to this idea of using marketing tools. And, you know, I think that we're doing that here by having these conversations, but for the marketer out there, it really is about writing it down, putting together these presentations, and, and believing that it works. And so if you don't believe it yet, go ahead and do a campaign maybe not and, you know, ad campaigns are where you have to spend the dollars, but look at what you can do on social media and prove it to them that this works.

15:49

I think that there's a need, and I agree with you 100%, I believe that there is a necessity to align marketing with sales and be beat up together. So if I created a campaign over here in marketing, and see how it feeds into sales, and make that solid link, then I think you could say, we did this, it opened up these opportunities, which enclosed these deals. And I think that that's, that's powerful. But we always get you know, nobody, nobody Yeah,

16:21

and if you if you get somebody on your team, Brian, I think this is something that marketers really need to strive to do is to make those personal relationships on their team. And so, okay, you know, what this salesperson is trying to accomplish? How can you help them? How can you be there to generate a campaign that's going to, you know, lead to success for them. And so look for something like that look, for somebody that's like, going to believe in this with you, somebody who's active on social is a good idea to kind of pick their brain, but overall, we're looking for a sales strategy, which is generating leads that leads to business. And if you can influence that, you have an idea, don't hold it to yourself, go ahead, and, you know, show them and you're gonna, you're gonna see that they're gonna start leaning on you and leaning on you, because you're creating results.

17:08

But you know, Charli, nobody wants it. I mean, it's, it's the, I don't know, I work for free. Yeah, but it's, it's the stepchild is like, Oh, I did marketing, and I don't want to listen, or whatever. And that's it, there's a lot of heavy lifting that has to go on with that. And, and to get to that point of, of aligning and saying, Hey, this is just telling you, nobody's gonna find your deal. If you're not out there. You're not gonna sell much? You know,

17:37

you're, you're saying that, and I am thinking of this conversation with a VP of Sales who was was talking about one of their kind of project engineers. And he was like, Well, she's really just marketing. And I was like, blown away, first of all, your dad? Yes, but, but marketing, it's just as technical. I mean, I know it's different, a different technical, but it's a skill, right? It is a skill that you have to learn. And there's a lot of different pieces at play. And I think that again, I think people just don't understand the value of marketing in and what it can do to the bottom line, just like a new product launch. If you've got a great campaign on an old product, then you can really make a difference for the company. And so getting people to get out of that mindset of just marketing is, is the biggest conversation that you know, I'm having these days.

18:33

You know, I'll be a truth be told I was probably one of those guys that just like, yeah, marketing, what the heck, I'm sales, you know, when, in a past life, and I'm sorry to say that Charli, and, and I'm coming on this podcast is like, here it is. But what I did, when I started going down this road, I realized that a lot of the tools that are available to market, the powerful, and they're user friendly, you're not going to sit there and think that I've got to learn code, or you got to do all this. There's some really creative and innovative tools out there to up your marketing game that can truly bring in value. That to me, they're not that expensive, too. That just blows me away.

19:17

Yeah, just like the podcast tool, right? Like 13 years ago, I was talking to somebody who had a podcast, I'm like, I bet that was like a lot of equipment, you know, very complicated. Editing was not a thing that could be done easily. So So we've advanced a lot and that's just one example. Definitely marketing tools, your CRM that you've got that can feed into all these different systems. We can measure these things and we can create these flowcharts if you want to call it that or whatever that kind of pushes it through to the sales team. And and then you can measure and look back and say, Okay, what do we want to do? How do we want to adjust it? So there's definitely tools like that. Even social media, you know, I love the social media.

20:02

So I've read a couple of books. And I, again, like I said, I didn't know too much about it. So I went down this journey. And I, of course, I educated myself and and then I, I started collaborating with people like you and others. And I'm learning, right, I'm trying. And what I've figured out is the level of sophistication that can be deployed at your marketing, and it's not it, and it's science. It's based off a science, right? I just didn't realize how much it was like, again, why just, you know, like, how important a header is. I don't know, I don't know how important, but it's everything. So I just, and, you know, listeners out there don't, don't, don't poopoo this man, this is important stuff. It is? Well, I like it.

20:43

Well, I think about the example with the Coca Cola, billboards or whatever. Anytime I see like the picture of a Coca Cola, I want a Coca Cola. So it's advertising, but it's because of that whatever feeling that they have created in you. And one of the things that we have to do as marketers is create a feeling of, you know, you know, we need this or, or they need this or this is important. And so how do you do that in these very, you know, technical industries. But these industry, especially the pumps and equipment, industries, they are, they're so vital to life. You know, we talk about water and power, and especially today when it's snowing here in Alabama, I just say that is that's the story, we have to tell about the people behind the scenes, the essential workers that are out there, creating these products. That's

21:36

a truth bomb, baby, that is a truth bomb, I am all about the human side, you know, pre virus, Charli pre virus. It was the same stuff like as he said, it was just it didn't. But in the in the world of virus, I find that people are far more vulnerable. There is a human side of it. And I and I think that we forget, we forget that all of this industry stuff that we're talking about down to the pumps, there's a human component. And I like that

22:07

idea. Absolutely. It's my favorite part. I think that I created this empowering pump. So we created that we share stories, we highlight industry, people all of the time. And that's why I'm I think we're different because of that reason.

22:26

All right. Charli Matthews is her name. Empowering brands, I love that

22:35

every day. Love it.

22:37

Thanks for having me. All right,

22:39

we're gonna have all her contact. So don't come to me and say, Scott, I can't get ahold of Charli, you're lying. I'm gonna have all of her stuff out on industrial talk.com. Now, I'm looking at your form here and you got a free giveaway of some sort. Can you explain a little bit about that?

22:54

That's right. tag us and mention that you heard us on this since this podcast and we're gonna give away an empowering women swag bag. So take a look at that. Same awesome, Scott.

23:06

Yeah, see? I like that, man. That is very, very, very cool. All right, let's Miss thank you very much for joining the industrial talk podcast. I love remember. Marketing, baby marketing. Do not shy away from marketing. Where you're going to upset Charli, you don't want to upset Charli. You don't want to upset me either. All right. Thank you very much for joining the industrial talk podcast. We're gonna have another great interview right around the corner. So stay tuned. You're listening to the industrial talk Podcast Network.

The post Ms. Charli Matthews with Empowering Brands Talks about Building Communities and Culture through Marketing appeared first on Industrial Talk.

The post Yep! Industry needs to Market Better and Sale more. Keep my head from exploding appeared first on Industrial Talk.

😩 Am I the only one thinking that webinars are painful and sub-optimal? Do you have Zoom fatigue? And is Death by PowerPoint the best we can do? I know our message needs to get out but is there a better way? The answer is “Yes” and I have some thoughts on making this whole virtual world less Root-Canalish.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post My Shameless Beef With Webinars, The Struggle is Real. appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Todd Palmer, CEO at Extraordinary Advisors about “Ditching your comfort zone and grow your business through Authenticity, Transparency and Vulnerability”. Get the answers to your “Authenticity” questions along with Todd's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Todd and how he can help you navigate the challenges of the “Next Normal” to success by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

TODD PALMER'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/toddpalmer1/

Personal Facebook: https://www.facebook.com/ToddPalmer13

Personal Twitter:  https://twitter.com/toddpalmer

Company Website:  https://extraordinaryadvisors.com/

Todd's Latest Book – The Job Search Process: Find and Land a Great Job in 6 Weeks or Less: https://www.amazon.com/Job-Search-Process-Great-Weeks-ebook/dp/B019EFAFNS/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

CAP Logistics: https://www.caplogistics.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Todd Palmer with Extraordinary Advisors talks about Ditching your comfort zone to success appeared first on Industrial Talk.

The post Mr. Sean Doyle with Fitzmartin talks about Strategies for Industrial Revenue Gains appeared first on Industrial Talk.

The post Mr. Thomas Pisello with Mediafly talks about Value Communications and Quantification in Your Industrial Sales appeared first on Industrial Talk.

We discuss current industrial news and insights that provide real solutions to real problems facing industry. We need to:

Collaborate

Innovate

Educate

With Speed

And face these Challenges Head On!

The post EP 04: Monday Morning Industrial Wake-Up News of the Week and Insights for your Success appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Brian Ahern, Chief Influence Officer at Influence People, LLC, about The Psychology of Persuasion and NOT Manipulation.

During this Podcast episode, Brian talks about the 3-key takeaways of persuasion:

1. Building better relationship faster
2. Help others overcome uncertainty
3. Move people to action

The unfortunate roadblock that people fall into the trap of doing what they've always done. Influencing others is like trying to become healthy of fit. In each case, use what the research says and you'll achieve success much sooner.

The challenges of a post COVID19 world will be significant, however, through Collaboration, Innovation, Education and Action and professionals like Brian the future is bright.

Learn more about Brian and the tools of Persuasion by the links below and this podcast:

Company Website: https://www.influencepeople.biz/

Personal LinkedIn: https://www.linkedin.com/in/brianfahearn/

Personal Facebook: https://www.facebook.com/brian.ahearn1

Company LinkedIn: https://www.linkedin.com/company/33515240/

Company Facebook: https://www.facebook.com/IinfluencePeopleBrianAhearn/

Company Twitter: https://twitter.com/BrianAhearn

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Brian Ahearn with Influence People talks The Psychology of Persuasion to move People to Action appeared first on Industrial Talk.

Industrial Talk Podcast continues its series on #OperationPhoenix to provide Hope, Optimism and Innovative Strategies for Action today and in a post COVID-19 world.

In this episode, we setup a Sales Professional Hot-seat with some of the best Sales Superheroes on LinkedIn today to discuss “Powerful Sales Strategies for Industrial Success in a COVID-19 Market”.

The Industrial Superheroes of Sales include:

1. Eneida Canev, Sales Trainer at Forrest Performance Group
2. Marcus Chan, Founder of Venli Consulting Group, LLC
3. Alex Alleyne, Founder of Growth iQ
4. Daniel Burke-Aguero, Business Coaching Specialist at Southwestern Consulting
5. Ken Baldo, Executive Member at Revenue Collective
6. Jeroen Balzer, Founder and Senior Contributor at Floraldino
7. Danny Heinsohn, Founder and Speaker of For A Reason, LLC

This very candid, lively and FUN sales conversation addresses:

1. What industrial companies need to do today to generate revenue.
2. How to leverage Linked for sales.
3. The need for urgency and action.
4. Strategies for gaining market share
5. The need for real innovation and collaboration

Again, NOW is the time to evaluate and question every aspect of your business to ensure long-term viability and possibly increase your market share!

Over the coming weeks, Industrial Talk will be discussing tangible solutions to take Action today with a keen eye on success for the new future.

Bottom-line, NOW IS NOT THE TIME TO PULLBACK! We need to be Bold, Brave and Dare Greatly to make this challenging time and opportunity for succeed.

Are You Ready? Find out how to excel in today's market on this episode of the Industrial Talk Podcast.

Learn more about The Superheroes Sales Team on this episode and the links above:

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Operation Phoenix: Superheroes of Sales and Marketing. Strategies for Sales Success! appeared first on Industrial Talk.

Stop with the pride and ask for HELP!

Over the past month, IndustrialTalk Podcast has had the opportunity to talk to many industry leaders. For your consideration, here are themes:

1. We Need To Collaborate and Solve Problems. We need collective help!

2. We Need To be More Innovative. Not just technology but business processes/model and human capital/talent. Everything is on the table!

3. Swift Action. No time to plan the Hell out of something, move decisively!

4. Perfection will kill you! Better to move than to be perfect.

5. Trust. Find the trusted customers, partners, prospects and heroes for collaboration and solving problems.

We will get through this #covid19 world. Let's #collaborate, #innovate and take decisive #action! #podcast #podcasting #industrialtalk

Thank you for your tireless #leadership and #inspiration: Heather Preu, Beverly Rider, Sheila Ronning, Alex Alleyne, Marcus Chan, MBA [L.I.O.N.], Eneida Canev Ken Baldo Daniel Burke-Aguero, Vincent Rutgers, Industrial Internet Consortium, Arola Torruella Berrens, IOT Solutions World Congress, Mobius Institute

Bottom-line, NOW IS NOT THE TIME TO PULLBACK! We need to be Bold, Brave and Dare Greatly to make this challenging time and opportunity for succeed.

Again, NOW is the time to evaluate and question every aspect of your business to ensure long-term viability and possibly increase your market share!

Over the coming weeks, Industrial Talk will be discussing tangible solutions to take Action today with a keen eye on success for the new future.

Are You Ready? Find out how to excel in today's market on this episode of the Industrial Talk Podcast.

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

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Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

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The post Operation Phoenix: Collaboration, Innovation and Action, Strategies for Getting Up and Running appeared first on Industrial Talk.

The post Operation Phoenix: Today’s Top Strategies for Nurturing and Gaining Brand Loyalty on Digital Media appeared first on Industrial Talk.

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The post Operation Phoenix, The Top 6 Things Industrial Companies And Leaders Need To Focus on Today appeared first on Industrial Talk.

The post Mr. James Soto with Industrial Strength Marketing is talking About The Current Status of Your Industrial Marketing appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Glenn Gaudet, CEO of GaggleAMP about increasing employee engagement through advocacy. Some of your biggest advocates that are passionate about your success are your valuable employees. In this episode, Glenn discusses powerful strategies and technology that can align passionate employees with your Industrial sales and marking efforts. Learn more about Glenn and the wonderful team at GaggleAMP on how to create incentives to improve Employee Advocacy. Find out more by the links below:

Company Website: https://www.gaggleamp.com/

Personal LinkedIn: https://www.linkedin.com/in/glenng/

Company LinkedIn: https://www.linkedin.com/company/gaggleamp/

Company Facebook: https://www.facebook.com/gaggleamp/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

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Enter Promo Code: IndustrialTalk and Receive $600.00 Off the Reliability Summit 2020:

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

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Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

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The post Mr. Glenn Gaudet with GaggleAMP is talking About the Employee Advocacy! appeared first on Industrial Talk.

The post Why You Need To Podcast – Your Message appeared first on Industrial Talk.

The post Why You Need To Podcast – Podcast Expectations appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Andrea Fryrear, Co-Founder of AgileSherpas about implementing Agile Marketing into your Industrial success efforts. What is Agile Marketing you ask?!? It's about marketing speed, nimbleness, insight and focus on what is truly important for bring in real bottom-line value to your company. Learn more about Andrea and her wonderful team at AgileSherpas on how to step up your marketing game by leveraging Agile Marketing solutions. Find out more by the links below:

FREE AgileSherpas Resources: https://www.agilesherpas.com/industrial/

Company Website: https://www.agilesherpas.com/

Personal LinkedIn: https://www.linkedin.com/in/afryrear/

Company LinkedIn: https://www.linkedin.com/company/agilesherpa/about/

Company Facebook: https://www.facebook.com/AgileSherpas/

PODCAST VIDEO:

OTHER GREAT INDUSTRIAL LEARNING SOLUTIONS:

Infor's Educational Alliance Program:  https://www.infor.com/services/education-alliance-program

Infor's GenOne Program: https://go.infor.com/genone/

Festo Didactic: Blazing the trail in hands-on Industry 4.0 training: https://www.festo-didactic.com/us-en/

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Ms. Andrea Fryrear with Agile Sherpas is talking About the Power of Agile Marketing! appeared first on Industrial Talk.

The post Why You Need To Podcast – The Content Math appeared first on Industrial Talk.

The post Why You Need To Podcast – Ultra-Micro Content Creation! appeared first on Industrial Talk.

The post Why You Need To Podcast – Micro Content Creation! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this Industrial Talk Podcast episode, we talk about ways to Fight Content Boredom! The ability to consistently create content is vital to your success. The challenge is to maintain and advance your content creation capabilities. This is achieved through Cross-Training Content Creation. Get out of your content rut and tap into your Cross-Training Content Creation machine! Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

(00:00):

Hey there, welcome back to the industrial talk podcast. Uh, I'm so glad that you are here. Thank you very much for joining. Uh, now what we're going to be continuing our conversation and that's content creation. The last episode we just talked about the macro, we talked about the micro, we talked a little bit about the ultra micro and we're going to go in some greater detail associated with that. But, uh, once again, I'm going to reiterate, you need to figure out how to get podcasting into your marketing mix either internally or externally and you need to stay on top of it. There are solutions out there. It is a valuable platform to, to fight against that, that co creation, that content, numbness, uh, boredom and you humanize and everybody wins in all of the, the interaction that exists between the, uh, podcaster and the podcast D, if that's even a word.

(00:54):

So, uh, the last episode we really sort of dug deep into that macro side and why you can just repurpose and recreate from the blogs and reports of webinars and, and, and slap that human component on it. Because you've got a, you've got a podcast platform. Now we're talking something different. Now we can be able to post and then you create multiple content from that. So yeah, it's a machine. It's a content humanizing machine. Now if you are out there, we're going to talk a little bit about the flow of this content, the flow of the content. So go out to the video and then you'll see this wonderful, not very fancy pants slide. So, so from one podcast, as I, you know, from one podcast we talked about the partners, the customers, the prospects and the heroes and, and everybody else that's associated with that particular podcast.

(01:47):

And then we re-purpose and then we create podcasts from your blogs, re-purposing blogs, reports, re-purposing, but reports and really being able to, and, and of course, um, those webinars, we slap that human component associated with it. And now you're generating more content that has greater interest primarily within, right within your market. So we said, okay, from the podcast we can create a podcast, we can create a video, we can create landing pages, we can create funnels. So all of this stuff has a type of action associated with it, right? You just don't create it. You, you try to engage individuals from the podcast and call to actions. So you have, once again, you see me out on the video. If you're watching the video, if you're listening to the podcast, that's great. There's a landing page associated with every podcast. There is a call to action on every landing page associated with the podcast.

(02:47):

I can bring out, I can say, Hey, I could download that a blog that was created. Everything is right there. You get your targeted an interested audience into doing this stuff. And then the funnels and you can create those funnels. You can create promos. Hey, I've got a promo here. Nothing stops you. It is a, just a, an absolute, uh, platform to prevent boredom. You could create more blogs, you can transcribe, you can just eat your SEO score. We'll just continue to just rise and go up as, and that's a search engine optimization. So, um, and then you can, from there you can create other snippets which are going into the, uh, micro and ultra micro, right? And then of course all of this is, is, is wrapped into whatever your marketing and sales strategies, right, that you're trying to create to get your message out and to be that, that thought leader, I look at it this way.

(03:51):

So I do a lot of exercising. I just do, I, that's, that's my hobby. I do it, I go to the gym quite frequently. And one of the things that I remember unfortunately getting into, I got bored. I used to lift a lot of weights and it's just boredom because really I, I stick with the classics, the bench and the squats and it's the same stuff over and over and over again. And then what I found in at unfortunate scenario, you don't push yourself as hard. You don't achieve what you want to try to achieve because you're just downright bored. And so what we're trying to do here with this particular platform is something like cross training, right? All of a sudden I realized, man, I need to cross train. I needed to do something other than that has great benefits, but just something different.

(04:44):

And so, well, you know, I'll do, I'll do you know the yoga, if you can believe that big old 225 pound guy that I am, but it works. It changes the way you look at exercise and then all of a sudden the traditional form of weightlifting is not as boring as it used to be. See what I'm getting at? So this is sort of the, the uh, uh, Cross-Training type of content creation. You're, you're creating so many different pieces of content that fights against that boredom. That's what this is this platform about, once again, bringing in the house, I'll ship shadow care. I'll show you how to do it, all of that. You just have to be committed at creating the content on a consistent basis. There's our tools, techniques out there that make it easier to be able to crank this stuff out. But the reality is now you don't have to fight or figure out, Oh, what type of content am I going to try to create?

(05:46):

You have it here. It's a content cranium machine. Does that make sense? I mean, that's what we're all about. So again, you've got the flow. You can create so many pieces of content out of one podcast. You can re-purpose products that you put a lot of time, energy, and effort, re-purpose it, bring it on out, put it on a podcast, continue to build that audience listener-ship. You know, when you go to comp conferences, Bo, you'd go to conferences, say, Hey, we've got a podcast. Come on with a podcast. Hey, do you have a report? Did out it. It changes the conversation dramatically. It's undeniable. And once again, he said, I can't do this. You can, because I have a podcast that said exactly the same thing. If I can do it, you can do it. And, and, and if you don't want to do it, I can definitely help you get to the point where you can do it.

(06:43):

So once again, that's content flow. We're going to start going into the, the, uh, the breakdown into the, uh, micro and ultra micro, right? Just sort of greasing the skids a little bit there. The, the micro is how you take that one content and slice it up into other little components that you can promote that, Hey, somebody had a great quote. Boom. It's out there on a meme. Whatever it might be. There are just, it's unending and it is designed to create attention because you're a thought leader. Let's be bold. Be grey, brave, dare greatly. Let's change the world. Thank you very much for joining the industrial talk podcast. You guys are wonderful out there, so keep at it. Do not quit. Let's, let's do some, let's do some podcasting. Dr. later.

(07:32):

You're listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast-sales-funnel-strategy/

https://industrialtalk.com/episodes/why-you-need-to-podcast/

https://industrialtalk.com/episodes/why-you-need-to-podcast-the-old-way/

https://industrialtalk.com/episodes/why-you-need-to-podcast-i-cant-you-can/

https://industrialtalk.com/episodes/industrial-podcasting-101-the-reason/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Fighting Content Boredom! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this Industrial Talk Podcast episode, we talk about the easy way to Create Meaningful Content from just one podcast. As well as how to re-purpose past blogs, reports and webinars by bringing in the power of humanizing through your podcast platform. Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

(00:00):

All right. Welcome to the industrial talk podcast. Oh, glad that you are here. We continue our while. You need a podcast series. We had talked about the why and why it humanizes content and the the benefits associated with the podcast. In prior episodes we talked about the marketing and, and that target market. Oh, who can be on it, why it's important, win-win strategy, compounding of that content, all of the positives associated with a platform like this. And now we're going to venture into the actual content creation of, of this platform and how it can just multiply. But I just want to make sure that we reiterate one thing and that is there's a numbness out there. There's, once again, and I referenced it into in a prior podcast, and there's a numbness. There is a content numbness. I take my stock photo, I slap my, my logo on it.

(00:57):

It's a person carrying a computer and we've, you know, we're all important and we talk about whatever blog it might be or whatever report it might be, but it becomes very numbing. And so when you think that you're posting any, I think that [inaudible] and you're doing it, but, but you think people are gonna look at it. Uh, probably 99 times out of a hundred, they're not going to look at just because it's the same. There's this just, you know, Lake of sameness out there of content. And so your goal and what we gotta try to accomplish here is how do we get attention in a world of numbness, right? And one of the challenges that we're going to be addressing throughout this particular, uh, series in content creation is that boredom. Uh, this is how it happens each and every day or whatever it might be.

(01:50):

Uh, I got a report, I got to find a graphic. So I find a graphic, I slap my logo on it, I post it to my digital platforms and I don't track it. I don't do anything. I've, you know, in essence, I've, I've created the content and I just posted it. That is boredom. That doesn't achieve what you want to achieve out of people reading and consuming that content. And that is you being a thought leader. Your company, uh, is, uh, designed for solving problems. So that's what we're talking about here. How do we get past that boredom to the platform, the podcast platform? Once again, you get into it or you find somebody to do it. Either way it's in house or, or you, you figure it out because it, it does a great job and it, and it really pushes off that boredom.

(02:43):

So, uh, we're going to go into it and I, I classify, uh, the content into sort of three categories. You've got the macro and if you're out there on the old video, you're going to see it. You're going to say, Oh, okay, there's the macro content. There is the micro content, which is smaller of course. And then there's the ultra micro content. And that is your engagement. You can't be out there thinking that, okay, I posted my podcast or I posted my content and I posted whatever it might be and not, and think that people are going to be engaging because you have to be engaging yourself. Okay? So we start, if you're out there on the video, we start with a simple one. And the simple one is the, uh, macro content creation, right? And that means from my perspective, as I look at the creation of content, I look at the macro as a podcast top of the heap, right?

(03:47):

It is designed to be able to generate all that great information, a blog which you put a lot of time, energy and effort into creating and pulling in the information that is needed for that blog and the ability to be able to cogently communicate a point. And then you say, Hey, I want to do a webinar. Okay, I'm going to do a webinar. That's, that's the third one of this sort of macro creation of content. So you're gonna, you know, you're gonna promote, you're going to push and you're going to create the content. You're going to do everything that you possibly can from the webinar report. And then of course, the last one that I, I categorize as macro high level, our reports, uh, uh, insights into your market insights into services that are being provided. And where do you reside and how do you improve?

(04:37):

And all of that good stuff. So once again, macro content is one, podcasting, blogs, webinars, and reports. Now, let's now let's just take that right because we're in the content creating business. That's what this machine is all about, creating content. So what I can do, I can do a podcast. We talked about that target market. We talked about getting your internal, your, your partners, your customers, your prospects, your heroes, your philanthropy. All of those people though, that's a podcast and add is tremendous amount of Goodwill, win-win content that's created compounding, right? We talked about that. Now you're saying to yourself, well, I did a blog and and today blogs tend to be somewhat stagnant. I did a blog, I posted it. It's stagnant, sits on my, um, a website or it's out there, wherever it might be. But why don't you do this? Let's dust off that blog because it's still probably very relevant, very meaningful, and, and has great content that needs to be a part, a, a, a, you just got to re-purpose it and let's repurpose it into a blog.

(05:55):

And we take that blog and we put it into a podcast. So now, now all of a sudden the blog becomes a podcast and you can speak to it. It's like, Hey, I got this blog cast right here. I'm going to show you this is, I wrote this whatever a couple of months ago, but I think it's still relevant. Let's talk about it on the podcast now, and you can, you can set that criteria up any way, shape or form. The same thing goes for a webinar. So there were people out there they might've joined, they might not. It's on demand. Whatever might be that can be converted into a podcast. And the same thing with a report. Hey, I just got this report, those reports shine, you know, was shiny light on this, that and the other challenges and where we want to go. There are reports out there all around us and you have those reports, you re-purpose it into a podcast.

(06:47):

So now all of a sudden you're not only have podcasts of all your relevant market, you have podcasts that you can re-purpose your blogs, your webinars, your report. That's what makes this particular platform very powerful. And not only that, unlike maybe a blog where you can sort of try to sprinkle in some, um, you know, funny moments and all that good stuff. The podcast, once again, can bring out that human side. You could put it into a video cast, right? What we're doing here. So just from that alone, you re-purpose all of that valuable, wonderful content. And then you could take that podcast and create another blog. You could take that podcast and create another webinar. You can take that podcast and create another report if you so choose. It is that simple. So out of that particular process, if you're out on the video, you'll see I could create 16, 16 separate macro content, uh, information that is valuable, that's win-win.

(07:51):

It's human and, and it's, you're, you're, you're the thought leader, right? That's what that's all about. I mean, it doesn't get any easier than that. So now all of a sudden that, that boredom that you might get, all of a sudden it's not born anymore. I'm not just cranking out a blog. I'm actually cranking out a blog. But then I know it's going to go into a podcast and it's going to create another form of content for consumption and saying, Hey, Scott's a leader, or this company's a thought leader, whatever it might be, you get it. That's macro content creation. You're fighting that boredom, that content boredom, and now you're re-purposing old content that is still tremendously valuable within the market and you're still a doggone thought leader. That's what this is all about. People'd be brave. We're going to continue with this conversation on content. Let's change the world here. That's what we're all about here at this, uh, on this platform, and you too can be the same way. Thank you very much for joining the industrial talk podcast. We're going to come on back and we're going to continue our conversation on content creation. Have a good day. You're listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast-sales-funnel-strategy/

https://industrialtalk.com/episodes/why-you-need-to-podcast/

https://industrialtalk.com/episodes/why-you-need-to-podcast-the-old-way/

https://industrialtalk.com/episodes/why-you-need-to-podcast-i-cant-you-can/

https://industrialtalk.com/episodes/industrial-podcasting-101-the-reason/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Creating Meaningful Content! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

Now let's create Raving Ambassadors with your Podcast Platform. These are individuals and companies that love your product, service and/or solution. They deserve a “series” about them and what they do to solve problems. Powerful content, focused on them, they love you for it and will speak in glowing terms about you and your company. You want to close a deal, have your Prospect talk to your Ambassador. Give you the “Swag” to really close the deal. Learn more in this episode of How to Create Raving Ambassadors. Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

00:00                   Hi there Scott, MacKenzie, again, thank you very much for joining the industrial talk podcast. We are continuing our series on why you need a podcast, which is very important. It's gotta be a part of your platform, your digital marketing, your, your sales funnel development, uh, your branding. And, and I've harped on that. Either you do it internally or you find somebody to do it, but either or [inaudible] you gotta make it happen because it's a powerful tool, powerful platform. And, and, uh, it's uh, designed for success. And that's what we're all about. Now. We've gone through the sales funnel, you know, just sort of lay out of your target market. We've got internal, we've got your partners, we got your customers and we've got you even your targeted prospects. Within that, we highlight the heroes, the philanthropy. That's what you can do on a podcast platform and get it out there over and over again.

00:56                                    Now the last one, which is just sort of a result of that effort, is you create raving ambassadors. Those are the individuals that are going to sit there and go, wow, these are wonderful. I really enjoy. They just aren't just raving and vast. You, you have created the know, like and trust throughout your process, which is vital to any sales cycle, but now you're going to be creating those raving ambassadors, those individuals, those companies that that believe and know you will deliver on your promise. You solve problems. You listen to them and create solutions that make them a success. They are your raving ambassadors. You can't get to the embassador level if you're not caring and feeding and and making them feel special and be able to provide solutions for them so that once again, the platform, the podcast platform is just so uniquely designed to be able to do that.

02:03                                    Once again, you find them, you can see how they get engaged, they're there, you know who they are and you, you could say, Hey, let's get you on a podcast again. Let's create a series. Let's talk a little bit about what you do and and the solutions you provide and the content that is all designed specifically for for what you deliver. Now, let's highlight that once again, a win win strategy and then all of a sudden the best recommendation comes from those individuals who just love your service or whatever you know, product, whatever it might be. That's why the podcast in this platform is a powerful platform for you and your sales. Okay, now we're going to wrap it up. I'm going to go into the content again, we're going to start talking a little bit about the content, the micro content and define whatever it micro is based off of this content generating machine called the podcast platform.

03:10                                    And then the ultra micro content don't get, you know, wrapped up with that. There's a, there's a logic in that. Now those are the categories that, that uh, I have selected. If you have another category that's all good and dandy and that's fine, but you get it there. We're going to break it down into three segments and why this, the podcast platform is a powerful, uh, medium for creating content. So that's going to be next, next time. So we're going to wrap that up. So again, we're going to talk about what this one is about. Ambassadors, raving ambassadors. You need to do it once again. Go out to industrial talk.com. Find these series, embrace the fact that you need to do the podcast and make it happen. She look at that, man, that's only four minutes. We, we, we, we covered this particular topic in four minutes.

04:01                                    All right, next, uh, next segment. In this series, we'll be addressing content and content creation. And I'm telling you right now, you're not creating enough content. That's it. That's the bottom line. All right. Thank you very much for joining the industrial talk podcast. You need to be doing podcasting. You need to figure out how to do it, make it happen. Thank you. Be bold. Be brave. Dare greatly change the world. That's what this is, man. Isn't it a great time to be alive, to be able to do this stuff? So thank you. And we'll talk later.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast-sales-funnel-strategy/

https://industrialtalk.com/episodes/why-you-need-to-podcast/

https://industrialtalk.com/episodes/why-you-need-to-podcast-the-old-way/

https://industrialtalk.com/episodes/why-you-need-to-podcast-i-cant-you-can/

https://industrialtalk.com/episodes/industrial-podcasting-101-the-reason/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Do It For Your Raving Ambassadors! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

Nothing is more humanizing than highlighting Heroes or Philanthropy on your podcast. Your content needs to always be about the Other and needs to touch the heart. Nothing is more moving than talking to someone that has overcome adversity and persevered against great odds. This content has a lasting impression on your listener and motivate and moves people to action. In this episode we discuss how to leverage this powerful content. Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

00:00                                    Hey, greetings industrial talk podcast listeners. This is a continuation in our series of why you need to do podcasting. As you can tell, I'm a big fan of podcasting, but I think that you have to recognize that one, it's a great, a great opportunity for a sales funnel too. It's a great way to market your company and three, it's a wonderful way to brand, but more importantly it brings out that human side that that a human element, you humanize your content, which then differentiates your content from all the other content that's out there that people are numb to. So what we're going to be talking about in this particular episode, we've already talked about getting your internal, your partners, your customers, and then of course targeting your, your prospects using this platform. All the how to is out there on the industrial talk podcast. And now we're going to venture into the reality of being able to have this podcast to highlight.

00:56                                    This is when it becomes really human to highlight the heroes and the highlight, the philanthropy and, and the good that companies are doing, the good that people are doing and being able to communicate that message and to be able to communicate that, that vision of what they are they're trying to do to change the world. And that's what this is all about. So when we start talking about the hero, let's say you have a company and you get a story about somebody that's done something spectacular, all right? Something that's really sort of self sacrificing. You have a platform to be able to bring them on and to inspire people. You inspire through the stories of others. That's what podcast he can do. And because you have it, you're able to sort of lock and load and make them happen and, and, and turn that around and get that content out there to inspire more people.

01:51                                    So now you take that hero component and now you talk about maybe, maybe, maybe your prospects have heroes and you have that conversation, Hey, do you have anybody that has inspired you because they just sort of give of themselves and expecting nothing in return? And then you'd say, Hey, he's prospect. Is it possible to get that person on the podcast? And of course you're going to say yes because it's, it's a story that has to be told. That same approach happens with your customers. That same approach happens with your partners. And so now you can see how this is a content generating machine of course. But more importantly, now you're talking about the heart. Now you're talking about the soul. Now you're talking about truly inspiring type of stories that bring greater attention of course to your company, but also what, what really means to be alive.

02:48                                    And that's one, one element of why this is so important. Do it for the heroes. It's always a great conversation. It always just keeps on going. And what about your, what do you like to do? I like to give to st Jude. I like to be able to be able to provide that because I think they do great, great work. And of course they do. And there are many companies that [inaudible], um, organizations out there that do the same thing. You can highlight that philanthropy on your podcast, you're still focused on all the other stuff of being able to highlight Goodwill, all of that great stuff that is a part of the podcast. But what happens here is now you're, you're growing that, that, that human side, the heart side. And then once again, just like what we did with the heroes, there are internal people that, you know, love this philanthropic activity.

03:46                                    There are customers that have philanthropic activities, there are, uh, as well as your partners and your target, your, your, your, um, people that you're looking to do business with. And you can always have that as a way of being able to create that know, like, and trust. Because it does come from the heart. And because you do mean it, and that's what the podcast is all about, right? You, we want to bring out that human element. And that's why you company need to figure out how to bring podcasting in your marketing mix because you have the flexibility of being able to really transform hearts. Next, uh, we're going to start going into content creation. So now does, just to sum up, you have a podcast that is a content generating machine. You highlight internal people would create Goodwill, you highlight customers and you create Goodwill, you highlight prospects and you create Goodwill.

04:44                                    You create that know, like and trust. You pull in heroes, you pull in a philanthropy and now you've got yourself this tremendous human centric content machine that is second to none. And it's not that difficult. You can see I'm doing one right now. I just fire it up. I just start talking. I'm in. The content is, is there. So now what we'll do, uh, coming up net, uh, tomorrow is we're going to start venturing into how the content is created, how you can create the, the, the, the compounding that is so effective. How you can repurpose old content, valuable old content and put it into a podcast. And, and, and all of a sudden you're, you, you see what's happening. You're bringing in people, you're creating that human, you're repurposing your content, you're touching more people. You eliminate that numbness, that content, numbness and you move on.

05:46                                    That's what this is all about. Once again, go out to industrial talk.com find these podcasts. I'll put them out there. It's going to be a series. And, um, and if you want know what equipment I use, it's out there. If you want to know more strategies, just contact me. And that's out there too. Just just, uh, make it a point, reach out and then we'll have that conversation and I'll help you in any way, shape I can because I want you to be a success. You're changing the world because we are bold. We are brave, we dare greatly, and we change the world. Thank you very much again for joining the industrial talk podcast. And, uh, we start tomorrow on how we begin to build and repurpose contacts. Our content. Say thank you very much. Talk to you.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast-sales-funnel-strategy/

https://industrialtalk.com/episodes/why-you-need-to-podcast/

https://industrialtalk.com/episodes/why-you-need-to-podcast-the-old-way/

https://industrialtalk.com/episodes/why-you-need-to-podcast-i-cant-you-can/

https://industrialtalk.com/episodes/industrial-podcasting-101-the-reason/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Do It For Your Heroes and Philanthropy! appeared first on Industrial Talk.

The post Mr. Marcus Chan with Venli Consulting Group is talking About Sales, The Hook, Captivate, Value and Moral Call to Action appeared first on Industrial Talk.

The post Why You Need To Podcast – Do It For Your Prospects! appeared first on Industrial Talk.

The post Why You Need To Podcast – Do It For Your Customers! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this episode, begin building or “Podcast Sales Funnel Strategies”. Again, the power of podcasting is that it's an incredible sales platform. Now let's begin interviewing your Partners that are passionate about your services, solutions or technology and leverage their network and expand your reach. If they succeed you succeed. We now have a platform that delivers a real Win/Win solution and compounds your digital reach. Find out how to bring in Sales by leveraging your podcast platform! Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

00:01                                   Hey there, Scott MacKenzie again, and while we're talking about why you need to bring podcasting and this platform into your business, right? Either you bring in podcasting as a part of your sales marketing and branding strategy or find somebody else to do it, but be consistent with it. Bring it in. It is a powerful platform for you, your companies, your employees, or your partners, your customers, everybody. It is a win win solution. You bring out the human element. This is a, I want to say number five in a series that we're just going to keep on going until somebody says, yes, this is important, but I'll lay it all out. And once again, I have all of the information. If you say, yes, I better do it, but I need equipment. I need to understand the digital components, all of that stuff. It's all out on industrial talk.com okay.

00:53                                    The last episode that we did, not even, I believe it was yesterday, we talked about the sales funnel and we're talking about leveraging the, the podcast platform as part of that sales funnel. Now we have to build, build the content, and we started out with building and bringing in the content that is specific to your internal resources, the people, the part of your company, the ones that are passionate about what you are doing as a company, bringing out that human element, and so we highlighted that. Now we're going to go into, if you're out there on video, we're going to go into the partners. Now, this is where it gets really pretty interesting. So what you've done is you've said, okay, Hey, let's start this podcast. Let's start finding a, there are, these are the people that we are going to interview internally. They're all positive.

01:42                                    They're going to forward it to their people and they're going to say, Hey, this is great. I was on this podcast. We talked about this. This was a fun time. All wonderful human related focus on you, your company, your individuals. It's a wonderful win-win all around. Now this is when we start talking about the sales process, right? So you go to your partners. If you have partners, do you have customers? You have customers and we'll talk about that as well as prospects, but let's say we have partners, partners that a rep, your services rep, your solutions, whatever it might be, deploy your systems, whatever it might be. You have them. So you approach them and you say, Hey partner, I know that you've been doing a great job and and we really value your relationship. We would like to get you on our podcast. And I would say and we want and we want to talk about what you're doing that is making you a success.

02:43                                    And we want to educate the listeners of our podcast on why you as a partner are benefiting from being our partners, right? And and really just once again bring out that human element. But in that conversation you're going to say, okay, why are you so great, wonderful here, let me show you me. Let me show you how to take this now marketing asset that we created for you and then figure out how to get it in front of the right people so that you partner are a success. Now, this is where it gets real interesting. If your partner in the podcast speaks glowingly of their relationship with you and your solution, you have an asset now that says, Hey, we were talking to our partners here and this is just their interview on our podcast. They were great and I think you prospect would, would benefit from this conversation.

03:40                                    Now the partner's going to say, Hey, that was a great time. That's wonderful. Now I'm going to, I'm going to send it to my prospects, my customers, my internal people of why, Hey, this was a great time. It's all win, win all around, and it's under the guise of doing a podcast. You get it. Everything in this whole exchange is, is positive. It reflects that human element into who you are and what you're all about and and adjust. It creates a tremendous amount of Goodwill. But here's the best part. Now what's going to happen is that you, your company is baked in to that particular podcast, right? And so that partner's going to say, Hey, did a podcast for this company. This is great stuff. Now all of a sudden you're increasing your footprint and your influence and also all of a sudden everybody says, Hey, I know I can trust that company.

04:41                                    They're great people. I saw that human element in their particular podcast and you know what else I got? I got a lot of information out of it. That's what this is all about. It is just a great opportunity to sit around the, you know, the proverbial coffee table, it's podcast platform and be able to have this conversation and say, Hey, great, thank you for being on the podcast partner. Let me show you how you can promote it and you know what else? If you have customers that you would like to get on the podcast, let us know because we would love to be able to hear what they have to say about your services. And it's just everybody's just a happy go lucky type of a solution here. That is what happens. And then it begins to compound. They send it out to their friends, their families, their customers and end and your baked in.

05:35                                    And then you say, Hey, that's great. And then you send it out and then, and it just keeps on. Compounding keeps on growing. It keeps on evolving and it's all positive. That's it. That is when you start to build your content from this particular platform, this podcast platform. So you, you take your internal people, you interview them, they're fantastic, they've got great insights, wisdom, they know everything about what you do and they're passionate. Then you extend this platform to your partners and then the partners are psych Bao. I love working with you and I love working with your system and I will love your services and, and we have helped many people because you guys were so great and then you see how it works. It just keeps on going and it just keeps compounding. And so at the base, at the fundamental base of any type of sales is that know, like, and trust.

06:32                                    You're already 70% complete with your sales process. 70 ish. I don't have any real data to back it up. But however, it's a lot because all of a sudden they know you and they like you and they see your face and now all of a sudden you're, you're slicing and dices and you're making all this great content that helps people succeed. That's what you're in the business of doing. So once again, you bring them on your hammer, on the PO. Uh, the partners bring out their human side. You got internal people. The next one that we're going to be doing is customers. You have customers that use your services. You have customers that believe in you and what you are providing. So in the next episode we're going to talk about customers and you can see how it begins to come, uh, compound. It keeps growing and you keep pushing and you keep on booting out your message. So thank you very much. That's partners. We're going to be talking about customers next, be bold. Be brave. Dare greatly change the world. That's what you're all about. Thank you very much for joining. And we'll be back with customers. You're listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

Why You Need To Podcast – Podcast Sales Funnel Strategy

Why You Need To Podcast – My Why and Find Your Why!

Why You Need To Podcast – The Old Way

Why You Need To Podcast – I Can’t

Industrial Podcasting 101 – The Reason

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Do It For Your Partners! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this episode, we address “Podcast Sales Funnel Strategies”. The power of podcasting is that it's an incredible sales platform. We start at developing content that is focused on positive internal resources. The following episodes will also include strategies on Partners, Customers and Prospects. Stay tuned, we are going through all sales channels in the coming weeks. Find out how to bring in Sales by leveraging your podcast platform! Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

00:01                                    Again Scott MacKenzie. We are talking once again about why you need to podcast. Now you heard my why, you've understood the necessity that I don't like the word. I can't. You can, I know you can as well as, um, the ability to humanize content. You need to be able to stand out, right? That's where we're out. Now we're getting into the sales component. That's where I'm really passionate about. Uh, if I didn't start the podcast back in my story because I, I needed to create a way of being able to, uh, bring about attention to my company and leverage something that is different in this hotel, numbness, this sameness that exists there in content. And now we're going to venture on into, uh, exactly what that is and we're going to just sorta go step by step because I'm going to limit the time to make sure that you understand and capture bottom line.

01:01                                    If you don't want to do the podcast, if you don't want to try to figure out how to do it, I've got all the information out there. But if you still don't want to do it or you're nervous about or whatever, you need to find somebody, you need to find somebody to be able to do it on a consistent basis because it is a powerful sales, marketing and branding platform. If you're out there on, uh, the watching it on video, we're going to go to a slide. All right? This is a, this is a slide and this is how I typically approach a target audience. This is how, uh, when representing other companies, this is how I approach my relationship with the companies. And now you can, you know, take off my hat, put your hat on and you can apply the same strategy, but we're going to go step by step.

01:51                                    So if you're out there on the video, we have four components for targeted audience market for content, okay? And one is internal. Those are internal people, the uh, partners, people that are partners to your solutions or whatever it might be, customers who have used your services in the past, like your solutions, whatever it might be. And of course that targeted prospect audience. So the first one, we're going to talk a little bit those, that's how I sort of arrange the way I look at how I am approaching the market using of course, the, the podcast platform. So the first one we're going to talk about in this episodes, it's internal. So once again, we talked about the podcast providing a really a human component to your content, your marketing material, your sales approach. And what we're doing with the podcast is being able to pull out that human component in the dialogue or in the conversation we have with whoever that might be.

03:09                                    And in this case, we're talking specifically about internal people. So I have a company, this is how it is. I have a company now I have internal people who would like to talk, who, who are passionate about what the organization is doing, what the company is doing, whatever that purpose might be. I'm going to identify these people because what I'm going to do is I'm going to build a content centric sort of strategy around the human, right? That's what makes sense. And I'm going to start with the easiest low hanging fruit out there. And that is the internal, those are the people that are internal to your organization. So what I do is I'll say, all right, company, Acme, whatever, my B, let's talk about getting some internal people that reflect and, and are a part of whatever you're doing now. It, it could be, it could be people that are in customer service, it could be your sales individuals, it could be, uh, operations, it, it could be a mix of all your internal people.

04:21                                    And this is what it does. One, they're very positive. It's an an without being an infomercial to your company. It's baked in because it's about your company. And what people hear is like, wow, they're very happy about this company. They're very passionate about what they do. They're excited about where the company's going. They like the purpose of the company. That's what you're trying to draw out in this conversation. And you highlight them. Hey, here's, here's Susie Q and we're going to talk a little bit about why she's so passionate about customer service. Here's Joe Guy and we're going to talk a little bit about their focus on, you know, maintenance, whatever it might be. But the reality is it's always positive. It's positive interaction. It is, it's just a great interview. You know what else it does outside of the whole sales component. Outside of all of that, you create an environment within your organization that's pretty excited.

05:22                                    It's pretty cool. Hey, you know what I did? I did an uh, I did a podcast where my company and it was a lot of fun and we had a great time. And just that alone creates a great culture, right? So the first thing out of the gate, right? You interview internal individuals. This is a part of building your content platform into a sales. And so you can, you can sit here and say, okay, here's the best part, another best part. Here's a, here's another part. You could sit there with this interview and then say, Hey, you know, customer, but you prospect, you know, prospect work. We're real passionate about our customer service and we just interviewed, uh, this person, uh, about customer service and why they're so happy about it and what, what they believe in. And these are the individuals that we highlight within our organization.

06:15                                    I just thought of you prospect, enjoy the conversation. All of a sudden you're giving information that is specific, impossible, possibly beneficial to your prospect about customer service, how your organization does customer service. It just goes on and on and you know what else? Now I'm going to take that podcast, I'm going to transcribe it, I'm going to use an automated transcription and now I'm going to put that on your website. And now all of a sudden, SEO wise, organic wise, now you have content, written content on your website that is specific to your organization, that is that you know, Google and other web search engines are looking for. And then all of a sudden you, you've got to keep building it, use your long tail strategies. So right off the bat, you need to do podcasting. You need to consider how to bring that into your organization.

07:18                                    And this strategy that we're going to go through over the, as long as it takes for you to realize that you need it, we're going to continue on this path. So today you got to think about it. Look at your internal, get everything all up there. It'll be out on industrial talk.com I mean, it's all available for you for free. And this is how I, me personally use this platform to sell, to, to gain attention, to create a better brand, to market my business. This is it. This is it. It starts internally and it makes people feel good. And you get your story out there, you transcribe it, it's all positive. So again, be bold. Be brave, dare greatly. I'm not going to belabor the point. Get it done. Become part of the podcast and let's see where it goes. So tomorrow we're going to be talking about your partners. So stay tuned. You're listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

Why You Need To Podcast – My Why and Find Your Why!

Why You Need To Podcast – The Old Way

Why You Need To Podcast – I Can’t

Industrial Podcasting 101 – The Reason

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Podcast Sales Funnel Strategy appeared first on Industrial Talk.

The post Why You Need To Podcast – Humanized Content appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this episode we address the “I Can't”. Out side of the fact that I'm not a fan of the I Can't mantra it breads complaining, discontent and a sense of hopelessness. So I'm here to say “Yes You Can”! If I can do it, YOU CAN DO IT! Your story, your insights, your Customers, Partners and Prospects story need to be told! Be Bold, Be Brave, Dare Greatly and Change the World! In this episode, embrace the fact that you're an “I Can” person.

PODCAST TRANSCRIPT:

00:02                                    Hi there. Welcome to the industrial talk podcast. My name is Scott MacKenzie. I've got my coffee in hand. I am ready to roll. We are talking, this is the series about why you need to podcast. Now we're going to go into other details and then we're going to get into the meat of it, like sales, marketing and the strategies associated with all of that. So just bear with me on these series of what I've just sort of laying that foundation. So, um, we did Y you had to listen to my why, why I got into ed, why, uh, you know, and whatever the why is. But, um, I've found it to be an exceptionally, uh, transformative time when I just said, okay, I'll do podcasting and uh, realized that there's a tremendous amount of opportunity in there from this particular platform. The old way, right? Let's, uh, we just gotta deal with numbness.

00:48                                    There's digital numbness. How do we, how do we differentiate our content from that whole numbness thing? And now we're going to go into, I can't, now I know you're saying, gosh, God, I love what you're talking about. I, I think this is great. I think that, um, uh, it makes sense and, and you haven't even begun. I'll tell you, I'll give you all the strategies of how to increase opportunities, sales, marketing, branding, but it has to start with the podcast. But you're saying, Oh my gosh, God, I can't. And then I'll say, Hmm, yes you can. And the reason you can do it is because, well, you're looking at a bald, middle-aged guy that said, I'll give it a shot. And I tried. So we shift over to this doggone NA, um, slide. It's nothing fancy. Once again, I'm not mr fancy pants and it's, yes, you can.

01:41                                    If I can do it, you can do it. That is the bottom line. Uh, you just got to put yourself out there. If you are not bringing this platform into your marketing mix, you're missing out on a tremendous amount of opportunity, which we will talk about in later broadcasts. But right now you can do it. Trust me, I did it. You can do it. But if you say, Hey, it's just a bridge too far, it's just a gap. Two grand. Uh, find somebody, but the reality is you need to do this and you need to bring it on in there and you go do that. But Scott, I'm not a Joe Rogan, I'm not even used Scott. And I'll say, yeah, absolutely right. It's you, it's your personality. It's your passion that you bring to this particular platform. And you're saying, Oh my gosh, God, Oh my gosh, I, uh, I, I don't have that much passion, but you do, you can just start out by just saying, Hey customer, can I just interview you for our podcast?

02:44                                    That's it. And our customer is maybe passionate about the services that they received and it just starts like that. Now I have a series out there called podcasting one Oh one. And you're saying, okay, what is it? And I, it is everything that you need to about podcasting, the hardware, the software, all of the stuff that I had to, you know, work through to find, to, to make the podcasting happy. So you don't even have to think about it. You just watch that and you can say, okay, I've got the mix. I've got the, I got the mixture I got. So everything is removed. You just have to make that decision. That saying, okay, podcasting is strategic to our business, which it is. It is about sales. It is about marketing. It is about Goodwill, not just for you, but for your customers. It develops a win win solution.

03:38                                    You can, and all you have to do is start out by saying yes or finding somebody to do it and then it rolls. And then maybe the first one's not a perfect. By the way, perfection and the desire for perfection is a goal that will never happen. So don't even begin to think about being perfect and podcasting because that ain't going to happen. You just have to do it. But I don't like listening to my voice. I don't like listening to my voice either. But we do it nonetheless because you have a message that needs to get out in a way that is in this world of digital sameness, this numbness. You differentiate yourself because you can, and that's why this platform is so powerful. And now all of a sudden you can say, okay, I'm going to interview somebody internal. Okay, interview them. And if it doesn't, you know, like it.

04:39                                    So what? Do another one? And then you're saying to yourself, okay, I'll do another one. And then you go on these buying a customer that likes you and then you go, okay, we interviewed that customer C all of a sudden. And it doesn't take a lot of time, energy and effort to come up with a, an interview. You don't have to be canned because podcasting is all about that human element that we talked about. So you can, so you go to that customer and you say, Hey, I'd like to interview you. Okay, what do you do? How you do it, blah, blah, blah. How can you help our listeners? That's all it does. And then you're rolling. And then you said you'll, you'll, you'll evaluate after and you go, well, I didn't like the way that sound. I will change it the next time. It's when you quit that you just, you never improve so you can't quit.

05:31                                    So you just keep pushing forward and roll it forward. And if you think, I haven't made mistakes, well you know, mistakes in the sense that no, nobody's died yet. Let's put it that way. Thank goodness. No, just mistakes. Like I'll stutter all mispronounce a name or I'll do whatever it is cause it happens. You just do it. You can, or you find somebody that wants to do it for you. That role, we flecked your values in your companies, your value as a professional. And it just goes, I do conferences and I interview people from all around the world and I represent companies, but you can do it. So a couple of action items. Okay. Couple of action items that we're going to go down first. Fine. I'll have this linked out there. Find podcasting one-on-one series. It'll talk about your, why. It will talk about the physical tools.

06:32                                    It'll talk about your, um, the digital tools that you need. And then there you go. It's all hit. And I mean you can find it out there, but there it is right there. And then, um, we're going to venture in to the next series. And that is when did we start talking about how you leverage this platform for sales, marketing and branding? And we're going to start with sales. Okay? That's what this is all about. You're not going to be a Joe Rogan, you're not going to be a Scott McKenzie. You're going to be yourself or you're going to reflect that company or whatever that might be. And be able to draw that passion out in your conversations and, and get, just roll with it. And then you provide great content going forward. And we'll talk about re-purposing using this platform. So there's a ton of great stuff that's available.

07:21                                    Now we're going to be talking about why you need to do podcasting. So next episode, the next episode we're going to be talking about sales and leveraging this platform. So we're going to get into nuts and bolts, but once again, it's going to be 10 minutes or less. So be bold, right? Be brave, right? Dare greatly always change the world. That's what you guys are all about. That's what this platform is all about. You too can be a part of it. Important. Okay. Take care of. Be safe. We will talk later. You are listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

Why You Need To Podcast – My Why and Find Your Why!

Why You Need To Podcast – The Old Way

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

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Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

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The post Why You Need To Podcast – I Can’t appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Take a deep breath, step forward and include this powerful medium into your digital marketing mix! It is vital to improving your Sales and Marketing opportunities and to humanizes your Brand.

In this episode we address the “Old Way” and Digital Content “Numbness” by changing your stodgy old marketing and sales approach into a powerful and nimble platform that is ready for success in 2020 and beyond. Again, You Can Do This! Be Bold, Be Brave, Dare Greatly and Change the World! In this episode, lets be creative and step away from the mind numbing old sales and marketing strategy.

PODCAST TRANSCRIPT:

00:01                                    Hi there, Scott MacKenzie. Again, thank you very much for joining the industrial talk podcast. This is once again a series of why you need to do podcasting in 20, 20 and beyond. You know, you've got to go beyond that because it is a great platform for sales, marketing, branding of your company, and it creates tremendous amount of Goodwill. That's why you need to do it. It goes beyond all that stuff, right? Okay. So that's what this PO, this series is all about. I don't care who does it. You need to do it. Your competition is going to do it. They're going to take advantage of it. Uh, you need to do it too as well. So that either me, you, it doesn't matter. You need to bring in podcasting as a result of your, your, you know, your strategies, your, you're going forward and to the market and your strategies and it does a great job.

00:53                                    So, uh, this one, well, the last one we did was my why. If you listen to it, you understand my why and then I realize it's a lot of big aha moments in, in my, my efforts to create the podcast. And I realized that it's a powerful platform and you need to do it too. And so, but this one we're going to just sort of lay the foundation. We're going to talk a little bit about the old way, the old way. We always sort of do it and, and how man, we're just so resistant to change sometimes, but I'm here to make sure that you do change. And if you're watching it on video, we're going to do a little slide. Nothing fancy. I'm not a fancy pants when it comes to slides. I just, I use it just because, well one, it, it keeps my thought process going and then two, it helps you sort of put it into, uh, some sort of words.

01:38                                    So we're going to be talking about the old way one. Okay. So the old way, and this is how I learned my lesson. Unfortunately I went down the road of print, right? That's, that's old school. That is just, that doesn't exist today. I'm telling you right now, I can't tell you. I read a book, I read, I'll read books and um, I might look at some, uh, um, uh, magazines that are really interesting to me, but do I ever really look at the advertising? Do I really have time looking at billboards? Do I have time to do the old school, um, old school type of, uh, sort of consumption of this type of information? And, and I'm telling you I don't, and I know you don't. So the reality is, is that the effectiveness of gaining the attention that you want and people saying, hell, Ryan, man, that's a great company.

02:29                                    I saw the billboard and I think they're just wonderful. No, uh, it, it doesn't work that way anymore. People's attention are very, very quick. Which then leads me to the next, um, bullet here in this particular slide. I think there's a, there's a high level of digital numbness, digital content, numbness. Now what do I mean by that? Okay. I go out on LinkedIn, right? And you've got to try to stay it out on, on LinkedIn some way, shape, form. People are posting, you know, they're just going out there. We, they, they might have just fantastic, wonderful, absolutely stellar content, right? It, it just might be the best thing. But you know what, I notice stock photos and you know it, you know, it's bad when I come across a same stock photo that some big company is using and I see it and I can use it myself.

03:21                                    All I have to do is slap my logo on it. Stock photos. So as I, and I know I'm not the only one out there, I'll just sit there and I'll grow. It might be the best life changing content for me. And yet either the copy's not jumping out at me or whatever might be, it's, it's not resonating. So I just go by, I just go by, I just keep scrolling and scrolling until something catches my attention. And you know, when I find out it's the same look everything when I'm just scrolling on by, it's the same look, we are all sort of this lemming type of thing. And we just saying, all right, all right, this is the way we need to do it. And it's like Joe blow did it and he put this picture. I'm going to do something that's similar and I'm going to say it's, we all start marching in the same direction.

04:10                                    But what's great about a digital content creation is the fact that you could be creative because nobody's going to die, but you could be creative. Your objective is to create that awareness. Your objective is to create that attention. Right? Today we've got such a high level of numbness that we just, you're not, your message is not getting out and that is old way. We just get stuck in the same way. And I think right now, as opposed to in the past, I think right now there is this greater knowledge. People understand the necessity to have a digital presence. It just happens. But I believe now it's becoming far more commoditized. And so what that means is that I post, I post content, the content I post, it looks like this and it doesn't change. It doesn't, it doesn't evolve. It's the same thing. And we all have that great knowledge about what's good, what's bad, what's whatever.

05:11                                    But it is so commoditized and so it's just as just the realities of it. Okay. So I'm going to venture into blogging, right? Somebody set out there, you've got a blog, you got to write this stuff down, you got to create that thing. You know what the biggest problem is with blog sometimes. So the fact that I know I'm not going to read it, that it is a reading platform. And so I've gotta be sitting someplace, I've got to be reading it. It couldn't be, once again, the greatest and most insightful information known to man, but I got to sit down and it could be tedious and I don't have the time. Right? And so blogging, you've got to figure out the old ways. Like, okay, I created a blog and put a co, I put some graphic on it and boom, I've posted it out there and everything's just wonderful.

05:55                                    It's not it. Scroll by, scroll by, scroll by, I'm numb. And the next one that has always sort of, uh, uh, uh, sticks in my crawl is webinars. Okay, so here we go. Once again, I'm going to do a Bret webinar. What's the webinar going to be on? Well, we're going to be doing, you know, X, Y, Z. Well, fantastic. It is the same format, the same approach to where nobody, and I mean nobody, maybe some, maybe some, I'm not saying everybody, but a lot of people just numb. I'm numb to them. I'm on the webinar and we're talking about whatever, and it's the same thing. Talk to me about it. And sometimes it's so deep that you just numb. We've got to think once again how to change that and how to revitalize. Webinars are powerful. Blogs are powerful, but they're only so powerful if the message gets out and the people start consuming it, right?

06:54                                    That is the reality. If the tree falls in the forest doesn't make a sound type deal. Okay? Now onto digital posting. Somebody we've all heard we got to, as a company, as a individual, we've got to post, we got to post stuff. But you understand what that means. We just post once again, gets down to that numbness. So whatever our message is, whatever spectacular insights we can bring to our network, our community is lost because everybody is just numb. And so how many times does his happen? Hey, have you read my blog? No, it happens all the time. Well, a great blog and you just gotta, you gotta almost sell it right now for somebody to read it. So keep those things in mind. What I do and what we will talk about is how do you incorporate podcasting to revitalize your, your digital, your, your marketing, your sales strategy.

07:54                                    So case of point in this is just a little teaser. So what about, uh, let's say blog. You post a blog, great stuff, boom, it's out there, bam. And then it dies because nobody else knows what to do with it. It's a blog. It's out there. I posted it. Identity. Now I'm going on to the next thing. How about putting that blog and do blog casting? That's a thought. Then all of a sudden you revitalize it. You bring a level of humanness to that blog, right? Personality. You slap it on a video. Now they can see your shiny face. Boom. You've just transformed your blog. Got the message out there consuming. They're saying, man, you're a thought leader. That's what we're talking about. You gotta get away from the old way of thinking and recognize that why you need to do podcast. It transforms that old way of thinking because I'm telling you right now, I'm not saying that your, your content is not that good. I'm saying that people are not, you know, receiving the benefits of it. Okay? Old way. We did a little why today. We talked a little bit about the old way. You got to change that up. Now we're going to start diving deep. Thank you very much. People will be brave. Dare greatly. That's what you're all about. We're changing the world. You're changing the world. Thank you very much for joining the industrial talk podcast, and we're going to be right back with another great subject.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – The Old Way appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are starting a new series about Why You Need To Podcast! It is truly not a matter of debate. You need to include Podcasting as a vital platform for improving Sales, Marketing, Branding and humanizing your digital content. In this episode we begin with my “Why”. Why I started industrial podcasting and the positive impact it has had on my business. You can do this, you have to do this to increase opportunities and sales for ongoing future success. Find your podcast “Why” in this episode of the Industrial Talk Podcast.

PODCAST TRANSCRIPT:

00:02                                    Scott MacKenzie, and you're saying to yourself, Hey Scott, where is the intro to the industrial talk podcast? Well, this is a series and it's actually on the topic of why you need to do podcasting. Either you bring it in house and you figure out how to do it, or you find somebody to do it for you. But either way, you need to figure out how to begin bringing podcasting the powerful platform that it is into your sales and marketing and branding strategies, not just for 2020 but on into the future. It's, it's, it's just a medium that will be around for a long time. And if you're not in the game, somebody is going to be in the game and they're going to take advantage of it and, and, and, and you're going to be left out in the cold. So I've had a number of people I've done over, geez, 500 plus podcasts of just great professionals and many have asked me why I'm doing podcasts.

00:56                                    You know, man, he want to know my story of wow, I got into podcasting and, and if you are a listener of the industrial talk podcast, you'll know my story. But if you're not, and if this is the first time you've heard this, uh, I'm going to tell you this story. These are going to be videos. They're going to be 10 minutes or less and they're going to come on out all the time. And we're just trying to make sure that you are successful in your efforts in 2020 to leverage the power of podcasting and how, um, how I approach it and how you can approach it. And I'm here to help any way shape I can. So once again, 10 minutes or less, these are going to be videos. And, and today I'm going to be talking about why, why I got started and, and, and how it has evolved.

01:41                                    So what happened is I spent a lot of money, spent them on a lot of money, on the traditional stuff. I was doing digital stuff, but I was also doing some um, print and the typical at that time, typical, um, advertising. And you know what? I got for it after spending a lot of money, nothing. And I had a serious lesson that I learned that it is, uh, the, the death rate that exists within the Tricia traditional print is rapid. It gets out there, it dies and there's no way of being able to bring in or see what happens or if the message is resonating, there is a ton of problems. So I was coming back from a client and I said, and I was listening to a podcast and I said, doc, got it. I can do that. I just needed, I just wanted to change the conversation.

02:31                                    I had no plans of anything beyond that. I just wanted to be able to change the plan, approach a client and say, Hey, would you be willing to get on the podcast and talk about positive things and help the listeners be better at what they're doing? It was truly an other focus platform to be able to provide valuable content, tactical, valuable content for you, the listener. And it was, and during that I just said, I'm getting to know these guys and they make decisions and it's a real win win for everybody all around. And it opened up opportunities for sales, marketing, and branding and, and, uh, just, just multiple opportunities. And I said, boy, this is, this is a pretty powerful platform. This is, this is exciting stuff. And, and as a, as you fast forward, as you go forward in time, I realized that we in the industry need to begin to bring this powerful platform into our portfolio of marketing, sales, branding solutions.

03:38                                    And it's not that difficult. And in this, in this series, you'll see how I, you know, you slice it and dice it and create content and why and how the opportunities are missing. Just know that, that there's a best interest here and I want you to be successful. And, and, and for me to just sit back and just say, okay, I do podcasting and that's, that's just not me. And I want it. I want to share with you why. Okay, so if you are looking at this on a video, because it is out there, I'm gonna shift to a slide. And on that slide you'll see, and I'll try to be as communicative, the communicated as I possibly can, but I would, I highly recommend that you go out to industrial talk.com and find this series and you'll see the platform. And then of course I'm going to have the links in it.

04:27                                    You're not going to be left out alone here. But what you'll see is you'll see a slide. And I said, okay, what is my why? Why do I want to do this? And I and I went through this process. And you need to do the same thing. It's this is an industrial platform. You have to think about a platform that you can create that is in it. It creates a bond between you, your customers, your partners, your, your even your prospects. So it's simple. If I'm talking to you and you're on the podcast, we're creating a bond, right? It's, it's, it's spectacular. And I and I, I did not realize that when I went down this road. So it's, it's a really a great bond creating situation. It is a really valuable, this podcast, once it's produced, it's a valuable sales, marketing, branding asset. It's an asset and look at it as an asset and you can take that content, slice dice and do everything you possibly can with that particular product, that asset, it is all about the other.

05:35                                    It helps others, right? It is truly a helpful, beneficial marketing sales solution. It is also, you know, everybody saw, it talks about [inaudible], how do I create content? How do I, and you sit down and you adapt your computer and you start plugging away at trying to create, it's hard. Here is a platform that I can communicate, create content, slice it up, transcribe it, get it out there. I could create blogs, I can do everything from this individual podcast and I'm just, this is why I do this. It's about attention. It's about marketing, it's about sales. But more importantly branding, but very Mo, more importantly, is about the value it brings to your customers, your partners. And your prospects, they like it. It's important people like doing them. It also gains in that conversation. In this back and forth, it gains market intelligence. You truly hear from your prospects, from your customers, from internal extra, it doesn't really matter what are some of the market challenges, what are the behaviors that are taking place in the market and it also creates a platform for digital compounding.

06:59                                    Okay, here's an example one, I do a podcast and I do a podcast for X, okay? And then I will promote that podcast. They will promote that podcast and if they have customers that are on that poker podcast, they will also promote and then that customer can promote it to their prospects. See, it has a compounding effect and you leverage, you leverage as much as you possibly can out of that one single podcast, but it doesn't stop there. And I, and I'm just telling you, I just realized this. Now I get to squeeze as much content and repurpose not just from a video. I could create snippets. I can do all of this stuff from this particular podcast that highlights the individual that highlights the value you're bringing and you know what? It helps people, it helps people to do their job better. Everybody, and I mean everybody wins and that's why you need to, no matter what.

08:06                                    It could be me, it could be others, it could be internal, it could be external, I don't care, but you need to really thoroughly that the necessity to bring in podcasting into your portfolio of your sales marketing, branding, and we're going to go into great detail on why that is important because we're just going to continue to just sort of granularity, but right now you need to do it and I just highly recommend this will be out there on industrial talk.com you need to look at it today, figure it out, contact me. I don't care. I will help you in any way, shape or form. You just need to do it. Thank you very much for joining the industrial talk abroad podcast people. Be brave. Dare greatly change the world. That's what we're all about. Look forward to talking to you. Where do you know what we're going to talk about next time? We're going to be talking about the old way, the old way of communicating. So thank you very much. Look forward to seeing you on the next series of why you need to podcast.

PODCAST VIDEO:

OTHER GREAT INDUSTRIAL LEARNING SOLUTIONS:

Infor's Educational Alliance Program:  https://www.infor.com/services/education-alliance-program

Infor's GenOne Program: https://go.infor.com/genone/

Festo Didactic: Blazing the trail in hands-on Industry 4.0 training: https://www.festo-didactic.com/us-en/

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – My Why and Find Your Why! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Wayne Mullins, Founder of Ugly Mug Marketing about Creating Industrial Evangelists that are passionate about you, your service, your solution, your product(s)! It is about strategies for increasing your revenue and retaining customers for long-term success! Do you have a desire to bring in more Industrial sales? Wayne lays out 3 steps to improving your sales right now in this episode of the Industrial Talk Podcast. Learn more about Wayne his wonderful team at Ugly Mug Marketing and how to leverage his valuable insights into creating Industrial evangelists just follow the links below:

Company Website: https://www.uglymugmarketing.com/

Company Facebook: https://www.facebook.com/uglymugmarketing/

Company Instagram: https://www.instagram.com/uglymugmarketing/

OTHER GREAT INDUSTRIAL LEARNING SOLUTIONS:

Infor's Educational Alliance Program:  https://www.infor.com/services/education-alliance-program

Infor's GenOne Program: https://go.infor.com/genone/

Festo Didactic: Blazing the trail in hands-on Industry 4.0 training: https://www.festo-didactic.com/us-en/

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Wayne Mullins with Ugly Mug Marketing and we are talking Sales and Creating Industrial Evangelists appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Josh Ramsey, Founder and CEO of Strategic Point Marketing about Industrial SEO strategies for keeping your company above the fold on important Google search results. If you are NOT above the fold of the Google search results, you are losing business! Remember, 81% of people perform some type of online research before making a large purchase. You need to be on the 1st page of Google results and the top of the fold! Learn more about Josh and how to leverage his valuable insights into Industrial SEO Optimization just follow the links below:

Company Website: https://strategicpointmarketing.com/

Company LinkedIn: https://www.linkedin.com/company/the-strategic-point/about/

Personal LinkedIn: https://www.linkedin.com/in/joshuaramsey/

Company Facebook: https://www.facebook.com/TheStrategicPointMarketing/

Company Twitter: https://twitter.com/Strategic_Point

OTHER GREAT INDUSTRIAL LEARNING SOLUTIONS:

Infor's Educational Alliance Program:  https://www.infor.com/services/education-alliance-program

Infor's GenOne Program: https://go.infor.com/genone/

Festo Didactic: Blazing the trail in hands-on Industry 4.0 training: https://www.festo-didactic.com/us-en/

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Josh Ramsey with Strategic Point Marketing and we are talking Industrial SEO Solutions appeared first on Industrial Talk.

In this episode we talk about the digital tools you will need to get your podcast out for content consumption! Everything you need is below. Remember to listen to the first Podcast-101 episode defining your Reason and Market (Link Below). As always, let me know how I can be of any help. Happy Podcasting.

OTHER INDUSTRIAL RESOURCES:

Documentation Of Podcasting Equipment:  Download Here

Podcasting Statistics:  https://musicoomph.com/podcast-statistics/

Industrial Marketing:  https://industrialtalk.com/industrial-marketing/

Industrial Academy (All the online training you need to be Successful): https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

Bliss Drive: https://www.blissdrive.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

GREAT COMPANIES WITH GREAT PEOPLE:

Safeopedia – Thank you for your continue support. Great Company with Great People.

Mocana – Intense focus on keeping countries, cities and families safe and free from malicious digital predictors.

Infor EAM – Infor is a global leader in business cloud software products for companies in industry specific markets.

PODCAST VIDEO:

RELATED PODCAST:

Industrial Podcasting 101 – The Reason

Podcasting 101 – Physical Tools

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In this episode we talk about the physical tools you will need to sound great as a podcaster! Everything you need is below. Remember to listen to the first Podcast-101 Episode defining your Reason and Market (Link Below). As always, let me know how I can be of any help. Happy Podcasting.

OTHER INDUSTRIAL RESOURCES:

Documentation Of Podcasting Equipment: Download Here

Industrial Marketing: https://industrialtalk.com/industrial-marketing/

Industrial Academy (All the online training you need to be Successful): https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

Bliss Drive: https://www.blissdrive.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Great Companies:

ReliabilityWeb – They are the leaders in all things Asset Reliability! Check them out, you will not be disappointed.

Safeopedia – Thank you for your continue support. Great Company with Great People.

Mocana – Intense focus on keeping countries, cities and families safe and free from malicious digital predictors.

Podcast Video:

Related Podcast:

Industrial Podcasting 101 – The Reason

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Industrial sales truth bombs: 1. 93% of online experiences begin with a search engine. 2. 81% of people perform some type of online research before making a large purchase. 3. 75% of people never scroll past the first page of search engines (Junto, April 8th, 2019). Bottom-line, if you are not on the first page of the search results you are losing opportunity and sales. What to do??? Richard Fong, CEO of Bliss Drive discusses the importance for Industrial Companies to deploy a comprehensive SEO (Search Engine Optimization) strategy to improve industrial sales and increase market share. Find out more about Richard “Rich” Fong at:

Company Website:  https://www.blissdrive.com/

Personal Facebook: https://www.facebook.com/Richfong

Company Facebook: https://www.facebook.com/blissdrive/

Personal LinkedIn: https://www.linkedin.com/in/richardfong/

Company LinkedIn: https://www.linkedin.com/showcase/blissdrive/about/

Instagram: https://www.instagram.com/richfongofficial/

OTHER INDUSTRIAL RESOURCES:

Reliability Web: https://reliabilityweb.com/

Reliability Conference: https://reliabilityweb.com/events/featured/the-reliability-conference-2019

International Crisis Management Conference: https://www.crisisconferences.com/conference/

Safeopedia: https://www.safeopedia.com/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

Bliss Drive: https://www.blissdrive.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

YOUTUBE VIDEO OF INTERVIEW:

Related Podcasts:

Industrial Sales: Cracking Open The Industrial Door!

Industrial Sales: Optimizing Your CRM Using AI With Adam Honig

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Keeping Your Industrial CRM Up To Date with AI

How many Industrial Pros like their CRM (Customer Relationship Management) System? The biggest complaint has to be “keeping it up to date with current information”. It doesn't take long for the customer data to be out of date and worthless. Therefore, companies invest $$$ on a CRM with little return and great frustration. Adam Honig, CEO of Spiro.ai discusses how leveraging AI to do the mundane tasks of updating, reporting and keeping your Sales Professionals up to date is Powerful! Find out more about Adam at:

Company LinkedIn:  https://www.linkedin.com/company/boston-area-stealth-startup/

Personal LinkedIn: https://www.linkedin.com/in/adamhonig/

Company Facebook:  https://www.facebook.com/SpiroHQ/

Twitter:  https://twitter.com/adamhonig

OTHER INDUSTRIAL RESOURCES:

Reliability Web: https://reliabilityweb.com/

Reliability Conference: https://reliabilityweb.com/events/featured/the-reliability-conference-2019

International Crisis Management Conference: https://www.crisisconferences.com/conference/

Safeopedia: https://www.safeopedia.com/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

Bliss Drive: https://www.blissdrive.com/

Active Campaign: https://www.activecampaign.com/

BombBomb: https://bombbomb.com/

Social Jukebox: https://www.socialjukebox.com/

YOUTUBE VIDEO OF INTERVIEW:

Related Podcast:

Industrial Sales: Industrial Sidekick

Industrial Sales: Demonstration (Show)

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Change The Way You Think About Your Customers!

Everyone wants to Grow but No One wants to Change. If you don't change the way you think about your Customers, Business and Processes, you will NOT grow your business! That is a truth bomb dropped by Todd Hockenberry, Owner of Top Line Results. This week's Industrial Talk dives deep into the 8 easy ways to grow your business. Find out more about Todd at:

Personal LinkedIn: https://www.linkedin.com/in/toddhockenberry/

Company LinkedIn: https://www.linkedin.com/company/top-line-results-llc/

Personal Facebook: https://www.facebook.com/todd.hockenberry

Company Facebook: https://www.facebook.com/IndustrialExecutive/

Instagram: https://www.instagram.com/inboundorg/

Twitter: https://twitter.com/toddhockenberry

Company Website: https://www.top-line-results.com/

Book Link: Get It Here!

OTHER INDUSTRIAL RESOURCES:

Reliability Web: https://reliabilityweb.com/

Reliability Conference: https://reliabilityweb.com/events/featured/the-reliability-conference-2019

International Crisis Management Conference: https://www.crisisconferences.com/conference/

Safeopedia: https://www.safeopedia.com/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Your Industrial Digital Toolbox:

Active Campaign: https://www.activecampaign.com/

BombBomb: https://bombbomb.com/

Social Jukebox: https://www.socialjukebox.com/

YouTube Video of Interview:

Related Podcast:

Industrial Marketing – Hamburgers Vs Sliders – Little Bites

EP 065: Getting More New Industrial Clients Via Industrial Education Based Marketing With Ted Miller III

Related Blog:

Successful Are The Failures – They Rightly Value Success!

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Sometime there will be Customer's or Prospect's that will Get Angry with you. They could be having a bad day or you said something that didn't sit well with your Customer. Fear not, you are in good company so keep in mind these 5 points: 1. Don't be an A-Hole. 2. Don't let fear control you. 3. Don't Pull Punches. 4. Your family and Company Depend on You and 5. People will get mad.

Podcast Transcript:

[00:01]                                    The industrial talk podcast GO-BIG in just six minutes a day. Building a legacy of success in a rapidly changing industrial market. All right, welcome to the industry. We'll talk podcast. My name is Scott Mackenzie. Thank you very much for joining. Let's get right to it,

[00:19]                                    right. I am passionate about you and your success. 100% of the information that we provide here is definitely dedicated to you and your success in your legacy. So, uh, we're gonna be talking a little bit about uh, uh, right here getting angry and what does that mean? Um, before I get going, I want to make sure that you understand there are a couple of great resources for you and your industrial profession that's out on IndustrialTalk.com and that is the Industrial Academy where we provide the programs and courses that are specifically to you, the industrial professional and making you better trying to do the best we can for you. And then of course the Industrial Dojo that's DOJO, and that is also dedicated to you. And that's where you'll find all of these podcasts as well. So that's the Industrial Academy. And the Industrial Dojo. All right, Getting Angry.

[01:12]                                    Now I've had a number of conversations with individuals that are concerned about, uh, their customers or their prospects getting angry with them in their efforts to try to sell. Now what we've done is we've created in the past, the past podcasts, all of the, the sort of the, the internal, the head, all of that stuff is real important. And if you listen to it, it's all good and, and I'm not going to go through it right now. However, even when you do that, some people would just get mad, they'll just get upset with whatever it might be. My number one, number one rule when that happens, because it will happen, my number one rule when that happens is that you just can't be an a hole. Pardon my language. But that's a, I'm not going to go down the road of what that means, but you know what it means.

[02:08]                                    You just can't do that. That's the number one rule no matter what, no matter what, because they're going to get mad. So the, the, the reality is there's always going to be people that they get mad at a Gandhi, they would get mad at mother Theresa. So don't think that you're going to avoid people getting mad at you. You're just trying one, trying to make a living, trying to provide for your family and being successful within your, whatever your career path. And if they get angry and upset, this is, this is about your mind. If they get angry and upset with your efforts to try to earn a living and try provide for your family and they get upset, then it's, it's, as long as you don't violate the original be mean or angry or curt or whatever it might be, all under a hole, then you're still fine.

[03:16]                                    And that's important because do you truly, do you truly want to work with individuals that don't respect, that, uh, need to be able to provide for your family, provide for your company, provide for whatever you're looking for in your career path, and you're doing everything you can because you're not being mean. You're just doing what you're supposed to do. So it's not a bad deal. And, and you can't, you can't, you can't pull your punches. You can't just say, oh my gosh, this individual is getting a little edgy with me, so I'm going to pull back. You can't, you have to feel confident in knowing that what you're doing, what, what your focus is, is to provide a solution to your customers problem. And you have that in your heart and in your mind there was no necessity. And to pull your punches because you're not mean because you don't, you're not going to violate that rule.

[04:15]                                    That's real important. Okay? So once again, don't be mean, right? Number one, don't be mean. Number two, do not pull your punches because you're concerned that you might hurt their feelings. Number three, you can't pull your punches. And if people are upset with you trying to make a living, then don't do. You don't have to do. There's plenty of opportunities, plenty of businesses that need your solutions, your services get your mind right and remember, just remember if they once again get mad at you, you're in great company because they've probably get mad at Mother Teresa or Gandhi or anybody out there that that really has tried to change the world. And that's what you guys are all about because industry, industry are innovators, but industry are people. So people are innovators. Make sense? Cause that's what's real important. Now there are some other resources out there that I think you need to be aware of and I think that they will be absolutely a wonderful resource.

[05:29]                                    Okay. One we, you've heard me talk about ActiveCampaign, you really need to look into ActiveCampaign, great CRM super when it comes to digital marketing because that's what we're talking about. We're talking about industrial sales, industrial marketing, industrial branding and that is a great tool. That's active campaign. The other one is BombBomb, Bomb, B, B, O, m B. And that is a fantastic tool that you can deploy and interact with your customer or even a your prospect. And it is a video he marketing platform. Fantastic tool. So those are two to external resources that I think you need to be completely aware of. Okay, so what's, what's one, once again, people are going to get angry with you, right? They got angry with Mother Teresa,

[06:31]                                    but it doesn't matter because you're not going to be a mean person. You're not going to be mad at them. Let them get angry because you're trying to earn a living. You're trying to earn your way in life. You're trying to provide for your family. Get that mind right. Do not pull your punches because you're valuable. You're services are valuable. They can solve problems. So nonetheless, you're going to get angry, but you don't care because you got your mind right and you're providing a great service. Thank you very much again for joining the industrial talk podcast, and we'll be back tomorrow and we're going to continue to drop these value bonds. Have a wonderful day. And always you say.

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Be magnetic to Industrial Prospects by being candid about your Passion and Values. Align your Passions and Values with your ideal Industrial Customer. Prospects that value your Passion and are aligned with your Business Vision are more likely to engage in future opportunities.

Podcast Transcript:

[00:01]                                    The industrial talk podcast GO-BIG in just six minutes a day. Building a legacy of success in a rapidly changing industrial market. Well, hi there, and I hope you're doing well. My name is Scott MacKenzie and walk to the industrial talk podcast. Let's get the show on the road. I hope you're having a great day. [inaudible] it's nice and cool and dry out there

[00:21]                                    once in Louisiana. Oh my goodness. I don't want somebody to come because boy it gets really good, swollen, hot and steamy up there. So anyway, we only have six minutes, so let's get going. Last uh, well it was episode 28 go big 28. We talked about really what is your customer's passion? What is their wants? What is their fears? What are their, what are they stand for? What do they stand against? What are they just sort of repel against? And having that meaningful conversation with your customer is vital. I don't care what you think it has to happen because you've got a specific offer that you want to make. And if it doesn't align with the wants and the fears and all of the stuff that you have in that conversation, then it's going to be quite a mismatch and it's going to be a difficult sell.

[01:15]                                    So what we're gonna do here today is how do you line that up in, in this episode 29 I'm going to talk about matching, matching your customer's passion if it's even possible. And I'm going to use me as an example. So whenever I have that conversation with customers who are entering into my industrial digital marketing program, it, it's, it's very candid. It's very, it's, it's very enlightening. So when I have the conversation back, I express I want to be as candid and as open as I possibly can. And so one of the things that everybody has to understand is one, this platform, my services are 100% dedicated to your success period. No, if, ands, or buts period. Dedicated to your success. It. Because if, if it's not, if I fail, if I don't match up with your expectations, then you don't win. I don't win.

[02:21]                                    But if you win, I win. So it's very important that you have that, that upfront and that's, that is my driver. I want you to be successful and I'm going to do everything I possibly can within my capabilities to be able to do that for you. It straight out, if that's not aligned with your, your wants and desires and all that, then it's a not a good fit. The second thing is, I'm very candid. Um, the reason for that is I, I, I, me personally hate wasting time. I just want to cut to the chase. It might seem to repel [inaudible] and attract some, but the reality is it, I do not enjoy wasting time and I know a lot of people do and they might want to Chit Chat and that's my fault. That's my flaw. I want to get right to the, you know, right to the point.

[03:16]                                    What does it mean? And that means I'm very candid because I want to compress the time as much as I possibly can. So if I'm dedicated to you and your success in everything that I do, then I have to be respectful of your time because I hate wasting time. And then I have to be as candid as I possibly can because I can't just, I can't just sort of nebulously sort of move around. So, so I'm, I'm very focused on that. And then the third thing is I don't have fluff. I don't want to have fluff. What, why do we have to have fluff? It communicates or it breaks down it, it creates confusion. So I don't do that and I work very hard all the time. And I'm not saying that just because, you know, I appreciate people who work very hard. And then I am always, I just, this is not a get quick rich type stuff.

[04:13]                                    It requires a lot of work. And if you win, I win. And if you know, and, and I, and I put myself in your shoes, those are my drivers, those are what I'm for and what I'm against. Those are what I always drive to. And now I can have that conversation, that very frank, candid conversation, which you have to have with your customer to see if there is a good fit. Because if there is a good fit that really addresses there, you know what they're for, what they're against and, and, and you got some similar values, then the ability to be able to provide services and solutions are much greater and better. It makes complete sense. So I'm always saying, okay, what do you about customer? And then I try to truly align who I am with my customer. Now if there's not a fit, if there's not a sort of that, that alignment that happens, that match, then there's no path forward.

[05:19]                                    I, I, I've had customers that we just didn't click and, and I know that you have had customers that just didn't click different values, whatever it might be. It's not a, it's not a positive or negative, it just, it just didn't click and remember how difficult that business was. Do you remember how, you know they were always constantly and you, you generate and you waste a lot of energy trying to help and work. And you want similarities, you want to match. That's the bottom line. So my challenge to you today is have that candid conversation that was in episode 28 figure it out, have that conversation with your customer and then come back and figure out how to align and how to match with your customer's passion. Because once you do that, and when we start talking about when we've talked about know, like and trust, you start building, you start building that. No in that like that trust that, that similarity, that caring, that friendship. It's important. I'm just telling you right now it's important and I think you can do it because I can. I'm very impatient. You talked about wife, I'm very, and I'm very intense too. So anyway, those are my qualities. Do they align with

[06:33]                                    customers? Yes. Do you want to align with your customers in the values that you have? Absolutely. Because it's about you building out that market, creating new business, all of that fun stuff. But you've got to do that from that perspective. Makes Sense. All right. Looks like 30 is going to be coming tomorrow. We're going to continue to build on this platform and a, I hope you're doing great. I certainly am, and I'm so glad that you're here and I'm honored. So thank you very much. Be Safe and thank you for joining the industrial talk podcast.

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Is expanding your Industrial Bottom-line, market and Customer base a priority and vital to your long-term Industrial Success? Ted Miller III, Founder and President of Training Mastery 3 discusses proven business growth strategies and insight on how to more effectively implement solid growth tactics to ensure your long-term Industrial success. Find out about Ted Miller III:

Company Website:  www.tedmiller3.com

Personal LinkedIn: https://www.linkedin.com/in/tedmiller03/

Company LinkedIn: https://www.linkedin.com/company/tm3/

Personal Facebook: https://www.facebook.com/tedmiller3

Company Facebook: https://www.facebook.com/trainingmastery3/

Twitter:  https://twitter.com/TedMiller3

Instagram:  Portland

Podcast Transcript:

[00:04]                                    Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring, cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hardhat, grab your work boots and let's go.

[00:22]                                    Well, hi there. Welcome to the industrial talk podcast. I am so glad that you are here. Thank you very much for joining. We've got an incredible interview with a gentleman by the name of Ted Miller, one third with that little three rides there, but we're going to talk a little bit about dog training mastery and increasing sales for you, the industrial professional, the bottom line. That's what we're here about. That's what we're passionate about. So let's go and let's start to into the industrial talk podcast. Thank you very much for joining. Yeah, I'm excited about this one. This is going to be great interview. I am. Ted is a man of action, no doubt about it. When we first started to connect, he just said, yeah, let's do it. And then of course he sent me a book right there, the ultimate sales machine. Chet Holmes. Incredible, but anyway, he is phenomenal.

[01:12]                                    Passionate about what he does and, and without a doubt I am and you are going to be just excited about this particular interview. But before we get going, we always have to be safe and we always got to talk about tailgate talk number one. Okay, you've been taught a hearing me talk a lot about reliability, web.com and I want to make sure that you understand if you're a reliability professional, an asset management professional, you need to go to where liability, web.com they are the leaders. They are the thought leaders when it comes to reliability and asset management. Bar none. You've got to go there. Incredible professionals, incredible people dedicated to your success as a reliability leader. Okay? So you can eat it. Go out to reliability, web.com find out more great website, incredible activities going out there. You need training. It's there. You need to go to a conference that is just second to none.

[02:08]                                    Go there to the eventual. Find it all. It's all there. They're fantastic people. So that's reliability. web.com number two, Goto the goto industrial talk.com. Find the industrial academy there. You will find also training, because we're all about the training. You can't take the training away, right? We're all about the content and providing that information that is specific to you, the industrial professional, the companies that need to expand their market. That's where you're going to find it. The Industrial Academy, this is where I highlight not just only the stuff that I'm passionate about, which is marketing, branding, sales, leadership. But you don't want us to go to find out things about finance, industrial finance, technology. It goes on and on. So go to the Industrial Academy, uh, and which is at the industrial talk, Dotcom location number three. And then finally, here we go. I'm, uh, this is something that I started out Industrial Groundbreakers is a Facebook group that's out there and it is there to bring together the leaders of industry with young aspiring industrial professionals who want to get and connect it and learn as much as they possibly can about their new profession.

[03:24]                                    And that is the industrial market. So that is just the Industrial Groundbreakers. It's free. Join it, connect. I do Facebook lives and we just a, we really start talking a lot about digital marketing and things like that. Okay. On to the interview right now. So what makes us this conversation is so great is the fact that Ted Miller both heard he is really passionate about getting new clients. That's what we're about getting new clients by educational based marketing, right? You've got to, without a doubt, after listening to this particular interview, you got to take action. He is a man of action. He is a man of uh, extreme focus on what is really beneficial to you as a professional as well as a company and industrial company. It was just a wonderful conversation and he is truly in his heart and he lives it, breathes it and eats it.

[04:21]                                    He's an entrepreneur and he has his best interest is your success. So I don't do it justice. It was a fantastic interview. You've just got to just sit there, take notes because it's just full of just incredible education and then you can reach out. He is very responsive. He doesn't just sort of sit there and blah, Blah Blah and talk about it. He is responsive and I'm telling you right now, you'll be better off because of that. So once again, here he is. This is Ted Miller, the third, he is the founder of training mastery three and a. At the end of this podcast we're going to give you all, and I mean all of his contact information so that you have no excuse not to get ahold of him. So once again, here you go. This is Ted Miller. I am proud to have him on the industrial talk podcast. Enjoy the conversation. All right, I'm talking to Ted Miller. He's with training mastery three and I'm so glad that you're on a the industrial side

[05:25]                                    podcast yet. I, I can't believe it because I'll tell you, you contacted me. You turn that doggone document around real quick and we're on, we're doing a podcast. We're here, we're ready to rock and roll. I mean, there's no time to waste. So, yeah,

[05:39]                                    and in your little list here that I've got, if you're out there on youtube channel, I've got this list that he filled out and one of the things that, uh,

[05:47]                                    he likes to do things fast, which is, that's pretty cool. I mean, we're, we're symbiotic will when it comes to that. Semiotical is that a word? Symbiotic? You can make that audit

[05:57]                                    is but not article. I'll use it so that way you're not alone on that topic. And then you could say, well, I heard it from him.

[06:06]                                    It's mine. Put It on a bumper sticker and I own it. Welcome to the digital marketing world. All right, I've got to ask the question because we've got to humanize you a little bit because nobody really knows who you are within the industrial market. Let's talk a little bit about what you do right for your free time. What do you like

[06:22]                                    free time. Free Time. Well, you mentioned speed. If, if I had my druthers, I would be going fast. Physically, I would be on the race track. Uh, you know, all these tree hugging hippies out here on the west coast. When I moved out of Chicago, went out to Oregon, Oregon, now it's Oregon. I've been here 17 years, the mountain biking, so like whipping through trees and that could kill you. So anything that can put my life on the line, something about that journaling and allows me to feel present in the moment and slows everything down. I literally feel like he's space bending you Ben space in time when you're going super fast. I think in the corner at 90 miles an hour, like it's on a rail boom and the trees are just passing by as extra TPP, TPP. And then what changes is when it stops going by fast, like the slow mo in the movies you see like x man, the guy runs around and like dings down bullets and stuff. There's a state, I just love that I live for that. That's just great.

[07:18]                                    I did some mountain biking in Arizona. Yeah. And it was in a sub dona

[07:24]                                    and it was fantastic. It's great. Top Hod is Haiti's beautiful place. Wife and I went there for our anniversary and I good time under 14 degrees. I can up that hill though.

[07:33]                                    I don't care how your acs working by the way is hot and it's, it's a dry heat.

[07:39]                                    The dry heat, it's a drain that's pulling the skin off your arm. That's the dog. I'm sure that's for sure. Now my buddy that got me into pipe fitting, you know his family is just multiple generations. He just left there and he proved it does get cold. There's snow there right now so it does get cold knowing there right now he was there and it was covered in snow

[08:03]                                    ha and it's beautiful too. Okay. Because we all should go down the road of food because I'm all about food. I enjoy food. I always highlight industrial approved food. I Love Bacon. I love all of that stuff. What's your favorite food?

[08:17]                                    Oh, favorite seat when you dropped that word, it changes a lot fast because as a guy from Chicago I buy off of taste of chicago.com they'll send me Lewminatti is deep dish pizza on dry ice so I can get it like old school Midwestern stuff. My, my, my name is Miller, my feet, I'm the third while feed or Miller senior was originally Maru Shack and a for from Michigan, Wisconsin, Indiana, Illinois. You might've been brought up eating a Marushak sausage. That's my family name. And so a lot of dead animal carcass, but now eat more like a rabbit. So you saw me on the last time, we had a quick little channel, second down, green drinks, juice drinks. So, uh, I went from deep dish pizza to uh, trying to find the healthiest version of stuff. Cause you're a stout guy. I didn't notice that last time we spoke. Holy Moly.

[09:11]                                    That's bling. I took third place in a bodybuilding contest, right? Yeah,

[09:15]                                    yeah, yeah. I did not notice that last time. I, whoa.

[09:18]                                    Well I competed. I was in physique and, and uh, I competed against, I'm walking up and his old man, come on, I'm an old man. So I'm walking up and I've got my quote competition in front of me. And I said, well Gosh, how much do you weigh? And they said, well, we're roughly about one 65 ish. And I said, I weighed one 65 was when I was in fifth grade. There was no way it took me forever to get down to 200.

[09:43]                                    My 13 year old's 190 pounds right now with a size 13 feet. So he's on, I'm only six to something. He's uh, the local Oregon Science Industry Museum did this thing. They measured his feet, his weight when he was young and they all come out with sizes and I'm driving the car with all the kids in the back and they're telling me how tall are going to be and outcomes is at six, seven. He's so bad. Well, that's what they said. He'll be, I don't know. He's six foot now, so I don't know how tall it will be. Everyone always asks

[10:16]                                    the Pacific northwest, they grow them big. They're growing big. And I'm not kidding you. I did a terminal up there. I did a bulk liquid terminal up there. And uh, two of the individuals that I was working with were seven feet.

[10:28]                                    Yeah, great guys. But seven feet, I only know one person, six foot seven right now. So if he's that tall, he will be the second person I know intimately at six, seven. So yeah.

[10:38]                                    Okay, let's get going. Let's talk a little bit about who you are, what you are outside of the fact that you like speed and outside of the fact that you used to eat well and now you're eating stuff that you don't like to eat. So let's talk a little bit about your background and why we're on this journey to talk a little bit about you because I'm passionate about what your message is going to be delivering to the market and that is how to increase once against sales market branding. All of this stuff does real space, uh, always need help with. So give us a little background, a photo of one on who you are.

[11:08]                                    Sexy topic is always getting more new clients. That's what people want to know about. So you know, they ask what do you do? They want to know the, we help entrepreneurs learn how to double their size of their company in 12 month period of time. They're always looking at fast growth strategies. So that's what people want. I mean, so when they go, what are you known for it? They look at what they want and then there's what they need. And I mean, I don't know about you, but I was on the job site at the age of nine and uh, I would be sitting down at the table again, dead carcass, hit the table, just a bunch of men just shredding at it. And then soon as the truck rolled up, so we were doing concrete. So the truck had concrete forms on there. Yeah, the stop eating and go on low.

[11:46]                                    And that was just a really interesting conundrum to me. I was like, oh, right. So I'm like, when I, you know, when I go out, I grow up and I, my business, I'm never going to have to stop eating my meal. I'm going to have someone download that damn truck for me. I wouldn't have the business run more without me or without me instead of the way that was being done. So I had all these seated little things in my mind and success without fulfillment, that's the ultimate failure. And so they come to me about wanting more revenue and I give them what they want. The truth is, you know, they want more time home with their family. My buddy jazz now started as band. He's a musician his whole life, so he's looking at 15 he's just not when a band, why he stopped being on the road, the pipe fitter came home and started a little business locally. Now we can finally strum the guitar. That's his passion.

[12:33]                                    I'm going to interrupt real quick and that's where the fulfillment part of what you're talking about.

[12:36]                                    Well, I mean the fulfillment's differ free Schumann, but that comes on the back half of whatever they call freedom, the freedom to do what you want, when you want, how you want, with who you want, so each person has a different map of what that fulfillment's going to look like. Yet the success is a consistent pattern, which is usually built on the back half of discipline is if you don't have the discipline to do the things you need to do is set you up for true freedom, either cash flow or time, whatever it may be. Then, then you're going to somewhere lie to yourself and say the money's going to make up for the lack of time with the wife. You're the kid and you end up like me in front of 2000 people. I was blessed, my senior partner at the time, Tony Robbins is interviewing me in front of 2000 people about this woman who was talking about an exit strategy out of her marriage.

[13:25]                                    Like a business. Like you know, if I had to get divorced, do I have to live in the same state for shared custody while she was two rows in front of me, seven seats to the right. That was my wife. So we spent the next two hours in front of 2000 people is an example of what not to do as well as what to do, but most Louise what not to do. And so that kind of pain it, it caught me brilliantly right up in the middle, right here, you know, three years of doubling sales in a row, I realized that's not the cure to all things. So I commit to helping my clients get what they really want. So they come from what they want and then I get them what they really want. And then we have a lot of fun together for a long time.

[14:01]                                    So what I try to focus on here are the industrial talk. You know, there's two components. There's the, the professional industrial individual who has a desire to learn, grow, consume information to sort of climb that proverbial corporate ladder. That's their track. Yeah. There's the other component and it consists of companies that fall into that and they might, they might be companies, industrial companies that support bigger income, uh, industrial companies, the Chevrons of the world. And we support them both in what I've find. Both are very interested in how do I, how do I succeed and then the companies, how do I grow, how do I go beyond that? Because right now what you're talking about Ted is near and to my heart, and I hear what you're saying. So if I was a CEO, what, what, what, what are the problems I'm dealing with today?

[14:57]                                    Well, I mean we, we know of, it's going to say the cash, why I want some kind of revenue based on where their business life cycles that. But right now in the current marketplace in 2019 so if they're listening to this in 10 years, I just want to speak to the place in time we're at. It's on a uterus, right? It will be so good advice is contextual. So we're at 3% unemployment rate. So CEO's are caring more about how do I maintain fulfillment, this soft language, this stuff that we never talked about in the job site. I learned how to say the F word and I put it before and after anything I really freaking met. And that's how people had to listen to a kid cause right. You know when you start going into positions of authority and you're way younger, half day age of everyone, you know?

[15:43]                                    Right. I was just that freak. Like I had an entrepreneur personality type. I was constantly chasing down to learn how to grow and grow. So I just said F bomb a lot and built big muscles like you back in the day and physically intimidate. That's not what you want and just slapped me. I mean, yeah, no, I'm just kidding. Yeah, we, we, we want, we know the CEO is looking to have their staff members be fulfilled because it's going to mitigate the turnover rate and we can talk about that a little later. I promise I'll keep hey studies and how we've mitigated turnover, how we've brought this soft, cheesy, what we use to even make fun of on the job site. Like just the ideal of even caring about how someone felt. It was just, it's really, it was just really interesting. I had no clue why we always did it that way. I just knew that what a shame that ps, it was my uncle owned the company, but I really hurt my soul because it's such a heart center man. He really wanted to do the right thing, but he was a dick at times. Can we say that on the show? You just did it. It's okay.

[16:43]                                    Now that you evolve, identified that you did I, my show, it's just like full fledged like whatever says is said coming up. So I don't know. So it could be that extremist at time and at times the whole camp, everyone's just wanted to leave it there. Just waiting for a better opportunity. And if you create that environment, what a shame. I'm so CEO's now, I think if they are self aware, they're focused on how to mitigate the turnover. But yet if you can't have the lifeblood, which is new business, that's usually my, a solo preneur army of one, that guy, that guy's got his own truck and like, and now if he got hit by a bus on that truck, there is no business tomorrow. So, but he owns a business and at self employment and that guy though, they're always looking at the cashflow manager will be, we got new businesses, so it's good advice, contextual. Those are two hot topics. I see often.

[17:35]                                    Let me ask you this or that, that a solo preneur or that small business. Um, I've been, I've been focused in and doing some reading on legacy. Right. And leaving a legacy. And, and I've had individuals come to me specifically the industrial market saying, Hey Scott, I'm interested in possibly selling or doing, you know, moving. The reality is, is that, um, the business is them and once they go away, I don't care about is them. And I said it is, and that's the way the industrial world is sort of geared in a lot of ways.

[18:11]                                    Well, I was blessed. I was blessed because not just myself, my best mate growing up, his, his family had a legacy of pipe fitting. So we were concrete. My family, he's on a pipe fitter here is, I found a picture for Ya. They said is, uh, me here. Ah, being as a helper here, a grinding out.

[18:32]                                    Yeah. If you're out on the YouTube channel, that's him with the, uh, with a, uh, protective mask on. And here's me just so that you see this. That's me baby. I'm getting on out. Uh, boom. Getting ready to go up a hundred foot pole right there.

[18:48]                                    Gosh, look at you.

[18:51]                                    Journeymen linemen. I ran crews and up the poles and in south central La.

[18:56]                                    Oh, okay. So you're doing that. I'm doing that. Yeah. I had a perspective to where I saw their family wanting to have a legacy. So they had emotional vested interest to want to pass down intellectual property. It was locked in between their ears to their one boy. I tell it when just to their son. Right. And that's the oldest story told since the beginning of time. Yeah, and yet I was like, why are you only giving it that at one boy w w one you've got multiple kids too.

[19:29]                                    You know that means you created a linchpin. All that means is one guys overwhelmed, stressed, stressed out, pissed off, frustrated, overwhelmed with given situation. And then what do they do? I need a right hand man. You know? So what are they going to do? I'm going to go to my boy, whoever that's going to be. I'm going to teach him everything I know and I'm going to take all my stress and put them on their shoulders. And then I wonder why it's not succeeding as well as it could be. Michael Gerber changed my life 20 plus years ago with Emf entrepreneur myth. I read the book to work on it, not in it, just that's, I don't, I hate citing a whole book in a sentence yet. If I were going to, I would say the need to work on it, not in it is the biggest breakthrough I got from my goal, transformed my world because I always knew that to be true is that we never really powwowed how to improve the process of putting up concrete forms.

[20:20]                                    I had a process, no one learned unless they chose to ask me to teach them and I was more efficient than any human bang. Shoot, the foul don't we had to pay. I had a painting process that no one else followed, but I'd put it up twice as fast. I tear down twice as fast and they all just looked at me saying he's more energetic, he's more committed, he's more of this and that's a bunch of bs. It was a process and no one wanted it to teach it and what a shame. So if they're stuck like that, here's the reality.

[20:46]                                    They're only going to have a job and they're going to die and let their business die off unless they have some kind of internal driving force. So I'm kind of power will power. It's trying to be expressed that once a legacy they true. Maybe it's just I need a nest egg and I'm forced to finally let this business run more without me and enforce the bill. Better policies and procedures cause I got to sell this damn thing and no one's going to buy it when I owned the business because I am the thing that they're buying, which means they're only going to do it if you're assigned a contract, be employed for the next five years. 10 we're going to take a break right now. This is Ted Miller. He is CEO of training mastery three and we're going to get into some tangible, uh, solutions. Get you like speed used to eat well now eats green stuff. And uh, we're talking about those problems at camp he saw and we're going to be developing those tactics for legacy and his solution. So thank you very much for joining the industrial talk podcast. We will be right back. You are listening to the industrial talk podcast network.

[21:50]                                    All right. The industrial talk podcast has a new sponsor by the name of a s g energy. Now this company helps private companies as well as public organizations of all sizes, reduce energy costs through the use of commercial led lighting, technology and electrical services. Now, you know me, I'm, I'm a big fan of led just because, well, first off I don't have to change the lights, but at it on a commercial basis. Oh my gosh. The energy savings is phenomenal. The reduction in maintenance costs phenomenal. Return on investment quick. It's X. It's, it's incredible. And the environmental benefits self explanatory. So you have any questions about led commercial lighting? You need to check out my friends@asgenergyllc.com find out more because they know what they're doing, so check them out. All right, welcome to the industrial talk podcast. Welcome back as a Scott McKenzie, and you know who I'm talking to.

[22:54]                                    I'm talking to Ted Miller. He is CEO training mastery three which is pretty cool. I got to ask the three five, what is that? Well, I mean now it really was about exponential growth in my mind. Once I really learned how to grow companies quicker, faster, and easier, smarter. It was really built on the fact that if you

[23:14]                                    do a little improvement here, a little improvement there and a little improvement there, it doesn't have an additional effect. It's an exponential rate of return. So, uh, and plus I just them to be Ted Miller third. So next, you know, three is everywhere. It's my number. My son laughs at me. We sit at a table. It's going to be an increments of three. He hates me for pointing it out everywhere we go. So it's a fun little thing in life.

[23:36]                                    All right, let's start saw drop in some more success bombs here because Mia's uh, uh, being a part of the industrial market and being intimately

[23:45]                                    engaged with the professionals of the industry and companies of industry, I know exactly what they're trying to, you know, they're challenged with and that is always sales. Sure. Great. Building that market, what's that brand look like? All of those stuff that everybody is because we want to, we want to leave a legacy and we we're not, we're very reactive when it comes to dig another judge. I did things like that. So what can you help our listeners sort of realize as we start to develop, develop these success bombs. Boob

[24:18]                                    talk to us. Yeah. Beautiful. Okay, so what, let's let's decide which one we're going to talk about first. The hundred million dollar race and make cracking $100 million coder. First million. Which one should I start with? Billion? Let's keep a file out to the first man. He can still show, bring it home. I'll get close. So my dearest friend in life, so there's, Chris had mentioned mommie dearest friends, my cousin John John, he was the guys on the job site at the age of nine with, and so he goes, becomes an architect. So he's in the space where he needs to sell himself as an architect. And so how can you have this run more without him? How can it grow more without them? You need to get a message. Meaning, how do you communicate what you do and how you do it? Most first of all, suck at that high.

[25:00]                                    I may if I may, you're talking about you and no one gives a shit about. So let's get clear right now. If you think your marketing, you better not be talking about yourself because that's what guaranteed way to turn everyone off. So, uh, that's where I'm a big advocate of let's talk about them, their given situation, their challenges they're facing, what's fundamentally stop talking about you start talking about them and hopefully commit to solving maybe a challenge that theory aware that they have and the best case scenario, use education to set the buying criteria here. Let me explain what I mean. So John Burt, he's out in the job sites, he's selling architectural stuff. What happens? 2006 seven build up hell is going in a hand basket and everything's commoditized and no one's wanting to buy much of anything in that environment. So I talked to him, I go, okay, what's your USP?

[25:51]                                    So USB unique selling proposition or a ultimate strategic position, however you want to see that acronym for him. He spent a lifetime like me on the job site. And what he's noticed in the architectural environment is architects have never been on the job. They'd never wielded the hammer, they never built the thing. They don't have scars in the back of the hands like you and I have. So they don't have a comprehension of a from a to zed how it's all gonna come together. So they over design, which costs the contractor more money and at the end of the day, by the time they're bringing an architect in, all they're looking for is how can you reduce my expense? Because all they care about is the P and l. So that's his major USP. I go, great, stop talking about you. And no one gives a shit about you and your architectural background they really care about is them and their, so you must educate them on the fact that every other architect is going to overbuild overdesign everything.

[26:51]                                    And that's how you're going to help them with the thing they care about the most profit increase. So that all is the, what's the premise? You're willing to educate a perspective audience on the reasons why they must buy. I'll say it like this, setting the buying criteria into your favor. Whatever unique selling proposition is. Instead of saying, hi, my name is, is why you should work for me, I'm unique. You know, that's a salesman. You come across like commission breath and you're all uncomfortable doing that. Anyhow, I haven't met a guy that really feels very comfortable braggadocio talking about themselves except those guys that do that and no one bought does business with them anyhow. So the reality is care about the other, uh, prospect your future client enough to educate them. Five biggest mistakes you're making in your design build process. What these five things are in the single thing you must know now, it's going to radically transform your profitability in 2019. Now I made that shit up, Scott, but I will tell you that. I mean, that's just an absolute thing that's going to be, I'll make it or break it, deal when you're approaching a marketplace to cut through the clutter because there's so much noise out there. You feel me?

[28:01]                                    It's not just the noise, it's, it's how you simplify the message that benefits them and you don't, I don't have to sit there and consume intellectual calories to try to decide where, what you're trying to tell me. Tell me what it is. I don't have time. Let's do it. Boom. Yes.

[28:19]                                    So true. So true. You mentioned, we were talking about legacy earlier and uh, before we hit live and we went live with the show, you'd mentioned you didn't know my partner Chet Holmes pass away. So I've been with him for a decade. You were saying, Hey, I listened to your Sirius Satellite Radio ads. That's a great example. Taking your message, unifying it to where it can be said in a 62nd soundbite that you know who he is. It builds a legacy. He's been dead seven years and you didn't even know that. And you're a fan of his intellect property. And that's what we're talking about. Building a legacy's, knowing how to share a message that anyone else can reiterate to where it dead or alive. You're speaking to the power that a human beings left on this plant. Right.

[29:05]                                    I love it. No, no. You said five, five things. Yes. The design. Let's start with one.

[29:12]                                    Well, let's go through, uh, so a setting the buying criteria, so I'm going to reiterate it. So what does that mean? In John's case, overdesigned and Chris, the welder, he's sick and tired of being on the road. His kids are grown up. I'm not saying he had an oops, I didn't ask him if he had a notes, but I just noticed the age between his two kids and his third kid is pretty big. So, uh, if you have, you got two kids, right? Ah, Scott. Molly, yeah. They're close in age, right? So like I have tapped in and Rennie, but a lot of us have that third one. So that's where the, oh my gosh, I want to be around. Maybe it shouldn't be on the road. So he was talking to me. I went in for a funeral or a wedding or whatever you do to go to your home state, and we're chatting at a bar, but his business, and for him as a pipe fitter, he's doing consulting to government.

[30:05]                                    So now he's selling B to g. What's the moving to governmental situations. And a lot of people struggle knowing how to sell the government. I've got to come along and I go, great, you're going to kick everyone's ass and here's why. You're going to be the one guy that goes in and educates them. How to mitigate the biggest challenge they have. And they go human capital. They don't know how to manage bodies. The biggest expense as a human being per hour. And they don't know how to manage it because they don't understand the workflow like him, his father and his brothers, they were all, they had a stick in their hand and they were welding. I mean he had his head tilted on the side doing a puddle from the time he could hold the dams stick, he was welding. So he's seen it being applied so many different ways.

[30:46]                                    He comes in and I go, great, just educate them on, here's what you must understand when you go to make a decision. Know these things. So no one's educating them. So what, here's what happens at a governmental level. You can't bribe anybody. You can't do any, do you get them to do a gift? You can't even buy them a bag of coffee cause that'll feel like you're trying to manipulate a sales process. So instead he offers education, which is totally accessible at a BTG play business, the government. And suddenly everyone's hiring him, his firm, because he was the one that took the time to educate them on things they didn't know of how to better manage human capital, people, bodies, the largest expense. And every company in this industrial space is people and their time period. So he cut through the clutter because he found a way to communicate that message.

[31:37]                                    So you feel me on that? If you really look at your unique selling proposition, learn how to communicate it in a form of an education that is, uh, that the intention matters. Motive matters. And so when your motive is to serve a a human being, it elevates their awareness. They have new information to make a better educated decision. Now they're more likely to buy from you. See, that's interesting because we don't get into that in, that's rare and I don't want to make sure that we understand this. Education based marketing, it's rare because we have murdered them stamped on their forehead thinking we have to work harder in the blue collar space, working harder solution to everything. But when you're hitting that wall again and again and again and you're not getting processed progress, even though my friend, his whole sentiment in the book was pig headed discipline pigheaded discipline. But there's a time where your pig headed behavior up against brick walls, not going to serve. Have enough self awareness to recognize it. If you want something new than what you're getting now approached the market and unique way and it's okay that no one's doing it but you, you will take market share like candy from a baby.

[32:43]                                    Yeah. That's, I'm not a principal. You're, if you're in, what I find, I find in the industrial world, we, we, we all fish in that red ocean. Everybody's just clawing and grabbing that and then we're doing the same thing over and over, expecting different last it's, and yet there's this information out there that doesn't, we're still somewhat in a very old fashioned way. We believe that that's intellectual capital and we're going to hold onto it, but the reality is is that there's a component that you've got to share to demonstrate that ability to be able to say, you know, he knows what he's talking about.

[33:21]                                    Tell people you're a secret sauce. No one's going to do it anyhow. That's what I've learned. That is the whatever you make your USP is okay re really, if it is not patentable process, if you can't patent it, the reality is most don't have the discipline to do it the way you do it. That makes it so special, so no one's going to steal. It's not like a bunch of old ladies hoarding their recipes. I don't want to give it out. Reality is most people aren't willing to follow that particular recipe. It's just the lack of discipline, the follow your process. Frankly, if you're willing to follow processes, this business would be running more without you, so I'll talk about the hundred million dollar leap in a minute.

[34:00]                                    Yeah, just one second. I want to make sure that everybody that is listening out there, I'm telling you right now, he speaks truth when it comes to that. When you have some information that you can share and you can share openly, I guarantee it. The percentage of that individual that's going to go out there and say, oh, right, and then I've got the secret sauce and I'm going to do it myself. Does not happen. They're looking for solutions and you're bringing them solutions through that educational platform. Yeah,

[34:28]                                    it's not. I've got a back when he was alive and I was partnering, which a Tony Robbins, he's the big personal growth grew and came out with Netflix two years ago. I'm not your guru. I've got a video on that. I can get a share with the followers and then I can get them a chapter of chats book. It's a copyright is from Penguin, third largest publisher on the planet. But we have permission to share chapter four for free. I'll give that. And that's not my IP. It's doesn't sell any of my stuff. It's just a way to contribute. Uh, and make sure everyone gets an actual.

[34:56]                                    So what I'm going to do is I want to make sure that I have a landing page for you and when we do a fire that out, you know, just direct message email. Well sure, we'll do something to make it, we'll make sure that people could access.

[35:09]                                    Yeah. I don't want him to feel like, Hey, like leave your name and email address. I can sell you this other thing. It's going to serve them. This is a legacy. Aye. Aye. Aye. Carry that legacy on. Uh, it's, I, I, I'm very proud of that. I'm, you know, Chet said Ted, no one understands this philosophy and the strategy better than you, other than me. And he goes, and I'm the author of it. He goes, but no one trains on it better than you, including me. So that was a great compliment to get from my late great friend. Um, and we were talking about a hundred million dollar league. So let's talk to the CEO that wants to use the same philosophy. How do I get my messaging unified? Maybe if you're in a large company, you have many salespeople. Well, if I talk to each salesperson, are they even saying the same thing?

[35:52]                                    If I look at your marketing materials, is it say the same thing your salespeople are saying, let alone your, uh, uh, research? Everyone says so many different things in different ways and they wonder why they suck and sales and marketing. So if you want to get more new clients, it's noisy. It's really noisy. So how do you get it unify? So there's this guy, um, he, he's given us testimony was going to talk about, so Jim Simon roofing, when back then they were at like $50 million in revenue. And so he sells roofing to large organizations up Kmarts the Walmarts that anywhere there's large square footage, Costco's, they have large square footage of a rough, that's their people there though. They're going to make way more money on those large companies and small roofs all over the place. So uh, but their problem was they had a human bang that manage the facility and you can't sell that guy anything cause he doesn't own the checkbook.

[36:50]                                    So how do you get to the decision maker? We saw that as simple using this concept of education based marketing. I said talking away that's guaranteed to get the attention of who you need to speak to. They're like, well talk into rough CEOs, don't want to hear about a roof. I go, what a CEO's want to hear about? Well they want to talk about profits. Great. What's haunting them that they don't know us? And then they did some research. Here's what they found out. People were going through lawsuits like crazy about negative effects from a rough, most people don't know. Most damage, 40 plus percentage of a damage to a building has been directly tied to a leaking roof. They had this thing called sick building syndrome. When things get wet and starts growing mold and we're inhaling it and we're running where our employees are getting sick left and right, they had $11 million remediation, meaning someone's suing their ass and to settle costume, $11 million, you'd think you can get a CEO's attention if you're saying that one of the most rising trends in your spaces, you getting sued.

[37:48]                                    So I know you want me to go off and talk to Mr uh, property management guy, whatever, but is he managing your litigation's? No. That's something me and my attorney deal with. That's why this is an executive briefing designed just for you, Mr and Mrs Ceo. But by all means have your facilities manager there and when we cover our intellectual property, I'm sure they're going to nod their head and agree with everything we have to say. Do you see how strategic that is, Scott, that you have a way that guarantees you're going to have to talk to a decision maker instead of wasting your energies in time for framing someone that's never going to buy your product and service. The time is passing you. You indicated that you had some sort of stats. Yeah. Can you share a step before we take a break? I stat, well, I could stare a stat, this particular client that I think it was interesting because market data when positioned appropriately can set the buying criteria in your favor.

[38:44]                                    So instead of it trying to be like my, I've been in this space for 40 years, cite the data from a third party expert and it'll be heard as if it's the word of God. I want to repeat that. When you say shit, people resist what you have to say. That's freeze fight, flight. The second you say, I read somewhere according to cite that respect that industry expert and suddenly it says if the word of God, over 90% of all we're a student not qualify their manufacturers long-term warranty. That's just a little piece of data. Now I can cite where that came from and what, but that grab someone's attention because they go, hey, I'm feel protected by this. [inaudible] deserves a warranty. Oh, well great. Did you know that, uh, in your warranty manufacturer's warranty it says things called like wind, hail and rain can mitigate their warranty. This is not bs by the way. This is in the fine print. No one ever reads. So they thought they were protected from there. The manufacturer that made the uh, whatever went on the rough. But reality is 90% of all those roasts don't qualify for, uh, again a warranty. So find the way that we use data. I can help set the buying criteria in your favor and maybe in this case, preempt your competition where they want to work with you and no one else

[39:58]                                    to take a break. I'm got, I've got three things that are going to be standing out.

[40:01]                                    You guys have to consider the listeners out there. We're talking education based maintenance or made to see that. Oh my gosh, it means marketing. Oh my gosh, I can't believe it. So that's one education based marketing. One, nobody's going to steal your secret sauce. They're just not going to. And I'd have to really lead on the secret sauce. Educate for the need of your sauce. Educate. John was educating on the need to stop over designing. He didn't talk about his Ip that understands how to, not to over-design he had the educate around the need to not over designed. That's how you don't give away your secret sauce and

[40:40]                                    third party or a data that supports your position. But from a third party, Amen. To vast, pretty doggone powerful and painless. I got to tell you a painless, you've got the worldwide web out there and I think I can probably find data out there that can support your position. So yes, we're gonna, we're gonna, um, talk about how people can get a hold of you there, ted. Oh, are we talking to Ted Miller? Okay. Yeah. Star nine cats are great. Way To wrap out and wrap it up here. I gotta take a break. So thank you very much for joining the industrial talk podcast. We will be right back. Hey, once again, this is Scott McKenzie with industrial talk. If you like what you are listening to, please feel free to sign up for the free podcast as well as the blogs. I'll try to keep it all relevant to your business and hopefully be able to provide some insight into what we do at industrial talk and what you do as a professional.

[41:35]                                    Hope to see you soon. Thank you. All right, welcome back. You industrial talk listeners. We are talking to dead Miller. He is dropping some real value bumps right now and, and uh, for me, I'm excited I can talk about this all day there. Chad. I know you can't, uh, I'm not sure if everybody has all that time, but I gotta tell Ya. One of the things that has always been as a, a former president about a large company that I took public, I was always focused on, you know, revenue, bringing in more revenue, expanding that market, looking for

[42:03]                                    musicians, whatever it might be. And of course branding. And, um, I, I'm very, very intrigued with the, what you're talking about. And I think it's very needed within the industrial space. Before we have to jump off, because we're going to be talking about how people get in contact with you. And of course I'm going to have a landing page specifically for that and then we'll push it on out. Perfect. It's all perfect. But what does that parting shot? What do people in the industrial world need to just consider and, and need to think about? And I'll tell you one thing. I know for a fact that we hear in the industrial market, we, we don't like to fail. We don't, we're, we're, we're, we're not until we're uncomfortable to change. And so we're very reluctant to do certain things. Give us a parting shot. That makes sense.

[42:51]                                    Wow. I mean, it's trite, but I think tried statements are true. They need to work on it, not in it. I mean, finding a space in a time where you're not getting blown up on your phone, on your taxed, on whatever. If email cuts through clutter and grabs your world or employees go, Hey, do you got a minute? Find a safe environment where you can stop and truly look at the single most important thing in your company and give it the time it deserves. Because I'll tell you this, if you don't give enough attention to what deserves your attention, it ultimately it take more attention away than it deserves. I think I was, uh, David Allen getting things done,

[43:25]                                    but I got to tell you, maybe this will be another show. Uh, the, the reality is how do you start that? Start that what, what is like, dude?

[43:31]                                    Gotcha. It's simple. That's easy. Just like you're working out. Aye. I eman of rituals you probably are having at the same time, same day just to make sure you freaking do it. It's a ritualistic nature. So if you don't make it a ritual, that's an expression of discipline because these disciplines set you free. That's the irony of this whole gig. If you're willing to be disciplined, that's how you get your freedom. My friend freedom is found on the back half of what you're willing to do privately. You'll then get rewarded publicly in a form of revenue time or whatever it may be that you really desire.

[44:06]                                    Well I know I'm going to go out there and I'm going to, I know the influential book that you were talking about, the ultimate sale a sales machine by Chet Holmes. I'm going to go out and get back. Is that on a like an ebook type of thing?

[44:18]                                    Oh yeah man, that book is a Mega, Mega New York Times bestseller. I got a whole box of it here, brother. I'll just mail it to uh, just uh, text me your physical address on mail one off to. But yeah, Amazon, great place to go get it, man. Love Amazon. They di, they got a really good audible on it too. You know, whatever. It's out there in a million ways. And that little page that you put up, we'll put up that chapter four, four.

[44:39]                                    I love free and see what's interesting. You guys, are you listeners out there, this is important stuff and I mean there are ways of being able to impact your professional career as well as your company. And, and you can do it. We here in the industrial world, we start getting into those. This is how we do it. We've been doing it for x amount of years, and I'm telling you right now that, that that's got to stop. We've got to think differently. Great. Ted, how do they get a hold of you? I know that you got a bunch of social platforms out there.

[45:06]                                    Talk to him. Yeah, I mean, well, since we're on a podcast, if they liked podcasts while they go down their iTunes, kind of a Harvard, they follow people on podcasts, business breakthroughs with Ted Miller. Third, that's an easy one. And then, um, yeah, yeah. And then you know, LinkedIn. That's great. It's emails. I'll tell you one thing.

[45:28]                                    Tell you something. I'm going to tell you something real quick. You know what makes your name so cool is because you have three. Ted Miller is a common name, right? If you go out to LinkedIn, Ted Miller, is that the Ted Miller? No, but when you start slapping in the three, your name pops up and that's

[45:46]                                    actually, it's an easy way everywhere. It's the m three Ted Miller three and I had to turn it into a digital, I mean an actual new numeric number three because I was doing III, but that's Ted Miller and uh, that just in that function. So somewhere along the line that digit three popped in there and it's,

[46:05]                                    he's telling you you're easy to find out there.

[46:07]                                    One three.com. I mean it's, that's pretty easy. That's just a great way to find all my stuff. Websites anymore, right?

[46:14]                                    TedMiller3.com. Fantastic to, I can talk all day and I guarantee you everybody else would love to be able to listen to her. We just don't have the time and we don't have the bandwidth, my friend. So thank you very much.

[46:25]                                    Appreciate you turning this round. I'm telling you guys, this is a man of action. You've got to get out there, you've got to get on his website, you've got to take advantage of his wisdom because he's going to change your life, your professional career as well as your company. He's got the inside so don't hesitate. I'm telling you right now. I'm a better person because of this conversation in my new relationship with our friend here. Ted Miller. Go out there, find it. Okay. Dead. Thank you very much and we're awesome guy. I enjoyed this immensely. So everybody out there stay tuned. I'm going to give you some more information on how to get a contact with them and all of the own plans. So, uh, bear with me. We'll be right back. You are listening to the industrial talk podcast network. All right. I liked that a lot. Thank you very much Ted Miller for being on the industrial talk podcast. This stuff

[47:30]                                    that you talk about, this information is just, it just, it's be so stoked. I guess I could say stove. You're the man. You're the man. Thank you very much. Shot Ted. Thank you very much for sharing your wisdom and knowledge. Okay. You listeners out there, you need to get a hold of Ted Miller. He's talked about it. It's all out there. He's on Facebook, he's got it also company Facebook. He's got a personal LinkedIn. He's got a company. LinkedIn is out there all over the place and I'll have it out there www.industrialtalk.com and uh, I just want you to guys to know this platform is for you. This industrial talk platform is for you, the professional. It is dedicated to the cube and giving you 100% my heart and soul so that you are a success. Thank you for joining. Get a hold of me, industrial talk.com I will respond because I want to talk to you. If you have any questions, comments, let me know and thank you. Be Safe and thank [inaudible] and check out go big, great series. We're excited about it. So thank you very much. Have a great week. We will talk again.

The post EP 065: Getting More New Industrial Clients Via Industrial Education Based Marketing With Ted Miller III appeared first on The Industrial Talk Podcast with Scott MacKenzie.

The post EP 065: Getting More New Industrial Clients Via Industrial Education Based Marketing With Ted Miller III appeared first on Industrial Talk.