Industrial Talk is onsite at SMRP 2025 and talking to Lisa Brownlee, Founder at Leader's Imago about “Real-world leadership simulation”.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

LISA BROWNLEE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/lisa-davis-brownlee-61550984/

Company LinkedIn: https://www.linkedin.com/company/leaders-imago/

Company Website: https://leadersimago.com/

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NEOM: https://www.neom.com/en-us

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Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

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The post Lisa Brownlee with Leader’s Imago appeared first on Industrial Talk.

Industrial Talk is chatting with Mosongo Moukwa, President of Hathaway Advanced Materials about “Be a Leader of Significance.”  The following is a summary of our conversation:

The post Mosongo Moukwa with Hathaway Advanced Materials appeared first on Industrial Talk.

On this week's Industrial Talk we're talking to Scott Drake, CEO and Executive Director with JumpCoach about “Growing Modern and Agile Leaders in Weeks, NOT Years.”.  Get the answers to your “Leadership” questions along with Scott's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SCOTT DRAKE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/scottdrake/

Company LinkedIn: https://www.linkedin.com/company/jumpcoach/

Company Website: https://www.jumpcoach.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

AI Dash: https://www.aidash.com/

Armis: https://www.armis.com/

Trend Micro: https://www.trendmicro.com/en_us/business.html

CAP Logistics: https://www.caplogistics.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

people, leaders, scott, leadership, organization, problems, industry, world, manager, challenges, culture, company, purpose, train, skills, important, build, contact, coach, manufacturing

SPEAKERS

Scott MacKenzie

00:04

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get

00:22

to it. Hello there. Welcome to industrial talk, the number one industrial related podcast in the universe that celebrates industry heroes all around the world. Because you are bold, you are brave, you dare greatly. You're solving problems. You're innovating like nobody's business, and you're changing lives, and you are changing the world. And that's why we celebrate you here on industrial talk. All right, Scott, Drake is the gentleman in the hot seat. He is the founder and executive director of jump coach, and growing modern, agile leaders is the topic of conversation, let's get cracking. Leadership. So all of this innovation stuff that's happening out there, the number one, the number, and I mean, numero uno, reason why things do not succeed. So I always getting down to leaders and people and culture. It's always a human equation that impacts definitely impacts success and failure of whatever initiative you're you're working on. So that's Scott Drake right there. We'll have more to say about it. All right. Here's a couple of things. I want to make sure that you keep in your mind. Right. So I've been noodling on some things about marketing and sales. And I'm a big marketer, and I love sales and I, it's a, it's a passion of mine. But I want to throw this out for you. And it's stats. Everybody says, Hey, you got to sell with stats. Oh, so was stats here. Let's see what we got here. It was at, I was looking at it oh, here it is. Here it is. So, note this note this 45% of sales, people never follow up with the prospect 45% This is a stats and I I'm just sort of regurgitating the stats. 25% of salespeople make the second contact and stop. Okay, 12% just a measly 12% of salespeople make three contacts and stop and only 10% Go beyond the three contacts. But here's the real reason why you want to multi contact, multi touch is that 2% of sales happen to only two with the first contact, okay, we're an industry we're selling, we're doing a lot of things with, with innovation, these are big, big challenges, and I don't think you're going to be able to, you know, meet one time at boomin. The, the deal is cut 3% of the sales made. On the second contact 5% of the sales made is on the third contact 10% On the fourth contact. But here's the real clicker. 80% of the sales are made on the fifth and 12th contact, fifth through 12. Contact. That's a lot. So my question to you is what type of mechanisms do you have in place that adds value every time you're making contact, and you can add its multi contact? Because clearly, your sales will truly benefit if you have a mechanism to be able to constantly and revolving around those contacts and adding value. You know why? Why do they want to listen, you better add value, you better add value to what they are doing. The other thing is,

04:01

it's a little quote, it's just a teeny little quote, the fortunes are in the follow up. How about that is true? I don't think you can deny that. So if I was running sales, which I've had I've done in the past, or marketing, which I've done in the past, or running companies, which I've done in the past, is I want a multi touch, multi connection process that adds value every time. Not to me not to my company, but to them. Am I solving their problems? Right? That contact that solves the problem. You know, that to me is where it's at and do you have that funnel in place? I just throw it out. I'm gonna continue to harp on that just because I think it's so important for your success. It's important for mine, Guy No, I do I have multi contact, you know, all right, couple of events that you need to put on your calendar. But I'm broadcasting from these events, which is pretty cool. And I'm excited about broadcasting from these events. And the reason I'm excited is because it sort of feels like normal, right? Feels like normal things are, you know, sort of, it just feels good, right? And and I get to broadcast I'm very fortunate to broadcast and connect with people, and have a great time, and have meaning and purpose in these connections. The first event is the IoT solutions, World Congress, this is in Barcelona, if you have to go to if you have to go to Europe, I guess Barcelona would be the place to go, this is the 10th through the 12th of May, right around the corner. I'm excited about it. And this is a unique event, because they really work on providing real solutions to your challenges and your goodness, you get to sit there and talk to people that have the solutions. And it's a worthwhile event. It'll be my third time there. And I've been very, very, very, very fortunate to be able to do that. That's IoT solutions, World Congress 10, to the 12th. The other one is distribute tech, this is May 23rd, to the 25th. This is in Dallas, Texas. And it is really sort of the premier event, we're broadcasting there to premier event that features a lot of the utility generation solutions that that are needed to bring this whole utility industry moving forward. Distribute tech, so I'll be broadcasting there. So you know, be on the lookout of that. And then another one, finally, this is sort of a smaller one, but very focused on digital manufacturing Summit. This is that's what's called digital manufacturing Summit, and that's made 19th And that is in Chicago. And again, there's some there's some great things that are taking place, we've got to consider to have that digital mindset. But there are a lot of components associated with you. And that success, just f y i It's important. We haven't even touched upon cybersecurity, I mean, you touched upon a lot of the elements. And so we're going to have to start painting that picture of that holistic look at digital transformation, finding trusted members of your team to be able to make that happen, because the reality is, you're going to have to do it. If you're a manufacturing, you got to do it. So find somebody that you truly trust, work with them move forward. There are a lot of things being discussed out here. Now finally, I've got to Mike, I call them micro micro webinars. And the reason I was micro I, I gotta be truthful with you, I'm impatient. I always want to move fast. And I do struggle with something that lasts longer than an hour, right? It's just, you know, as my wife has my kids, they'll concur. But the reality is, is that we have to have, we have to have consistent, more, I say, micro webinars focused on real challenges. So I'm working on one that is called utility maintenance. There's a lot of stuff that's happening out there in the world of utilities. And this is like a No BS approach obtainment time and money. That's one. So be on the lookout for that. And another one is manufacturing, we're still sort of figuring out what that title might be. But there's a ton of options. But this is the ability to react to look at and and really ask, you know, if you're not traveling around, whatever, ask leaders that have questions that are you're struggling with. And then and then it'll be out there and it'll be evergreen, and you can follow up. And so you know, here at industrial talk, we just want you to be a success, how's that? We do. We're going to provide everything that we could possibly do and then some if you want to connect with them. That's what we're all about that those are micro webinars, one in utility maintenance, and the other one in manufacturing. And we got a lot more scheduled. All right.

09:10

On to the interview, Scott Drake. Now I've been a little remiss because Scott and I had a conversation some months back and I'm finally getting around, but he knows what he's talking about. And for a guy like me, who tends to be a little impatient. This is write down my just ate I ate it up. It's like growing modern and agile leaders in weeks, weeks. I'm all in. I need leadership. Yes. Not years, helping scaling organizations grow leadership teams. How can you argue with that? That's got Drake, jump coach is the organization. Enjoy the conversation. Scott, welcome to industrial talk. Thank you very much for finding time in your busy schedule to talk to the iron Have to say the best listeners around the world. How're you doing today? I'm good, Scott, how you doing today? Thank you for asking. I'm doing well. I'm telling you listeners, we're gonna have a great conversation. And it's about leadership, but it's about a topic that is near and dear to my heart and for many manufacturers, many in industry is, what do we do? How do we, how do we build up a workforce that is engaged, that wants to be there, and we're just, it's a topic that's got to happen. It's just got to happen. Alright, Scott, before we get into the conversation, give us a little background on who you are, and why you're such an incredible professional.

10:41

Well, thanks, God. Yeah, so yeah, my name is Kendrick, I'm an executive director of a company called Jump coach. And my background is in tech, I kind of came up through the ranks in tech, I spent some time early my career at Microsoft, and then some time down into Silicon Valley, getting into leadership, and then making all the mistakes in leadership, and learning a lot of lessons in leadership. And as as I moved up the ranks, I started seeing the leaders behind me making all the same mistakes that I had made. And I thought there's got to be a better way to grow leaders who really know how to build engage teams, and who really know how to work together as a team. So, so I sat down on a research project, and, and built some tools, and in earlier this year, have embarked on this, and I'm gonna make this the next 1015 years of my journey is to really say how do we how do we get the leaders in place that, that can really build the companies that we need in the future?

11:28

Yeah, we have COVID, we have the pandemic. And I, and one of the observations that I had with this pandemic, outside of the fact that pre pandemic, I thought we were bringing our C and B game to the table, but now I have to bring the a game, but it also highlighted leadership weakness, you know, either you are a good leader and being able to navigate the waters of this pandemic, or you are struggling as a leader to try to figure out how to navigate these waters of this, this pandemic. But, you know, neither here nor there, we're here. So let's talk about workforce. One of the areas that many within manufacturing many within industry is they're having a hard time, and they're having a big time, hard time finding people finding a workforce that is engaged, that is necessary to keep their doors open, to keep their legacy of whatever their businesses and and, and keep them in the door, keep creating sort of a stickiness. Let's talk a little bit about that. Those are the challenges. Let's talk a little bit about four factor hiring, which is interesting to me, give us a little background on what that means.

12:40

Yeah, so four factor hiring is, is basically, you, when you get hiring, right, it's a magic, right? You know, the people are engaged, they want to be there, they do a great job, they show up prepared to work, but when you get it wrong, like it can really be damaging. And you can do a lot of problems that all industry are dealing with a turnover, or people who don't do good work or don't care are they, you know, give poor customer service and some of those things. So what we found it again, I come into the tech world, and we kind of been dealing with a lot of the problems that other sectors are starting to deal with. Now, we've been dealing with this stuff for 2025 years. And what we've found in tech, oh, what I found is that when I would hire for, hey, I need somebody who has this particular skill, and somebody who will take the pay that I can offer them and is happy with the perks that I can put in front of them, then that person might show up, but they're really often not going to be a good employee. And they may quit in six months. And they may drive me crazy as a manager because I'm having to try to coach them all the behaviors that I want them to do and coach out of the behaviors I want them to not do, right. So four factor basically says look you've got what are the skills? What are the extrinsic motivators, the pay and the perks that you put in front of somebody. Then the third part is that fifth piece, which is to say, what behaviors what code of conduct does this person need to naturally exhibit? And then the fourth piece is really, why does this why will this person be motivated? Right? What is it about my organization that we can provide this person that's going to bring intrinsic motivation, and have that person show up every day excited to be there? And we have to hire for that, right? We can't just assume that every organization is same different organizations gonna find different things within these intrinsic motivators to, to bring the right people in place. So it's really about hiring for all four of those and then managing for all four of those is what we help companies do.

14:24

But I gotta tell you, I'm desperate. Manufacture I'm desperate. I need people I need bodies, and it doesn't sound sexy. But I need bodies. I need people to fill roles. And it's almost like, is it better to to identify the skills, take your time, identify the skills, but to really identify number three that fit that individual that fits the culture. Is it better for that? I I don't know. I don't have an answer. All I know is I need people and I'm somewhat desperate. Is it better to look at that and then teach to it. What what? What's your thinking on that?

15:04

So it depends. I mean, there's no one right answer, I think different people can find different success in different places. But we really sit down and we got to start asking why do people want to be here? Right? It pay is not enough, right? I can pay them $15 An hour or $20 an hour or $40 an hour pay is not going to get people to show up with their hearts and minds, right? There's got to be something else. And those something else is tend to be your code of conduct. And some of those things are they tend to be your purpose? Why do you exist? What are the types of products maybe that you're, that you're creating, and the services that you're offering that those have a meaning to somebody, right, what you're doing your work has meaning to somebody else. And in that work, you can put some purpose, or it may be growth, like, I'm going to show up, and I'm going to give my best for the next two or three years, because I'm going to grow, and I'm going to be a better person when I come out the other side of it. So there's got to be something else there. And it's really in being honest with yourself as a business leader, and saying, What are we offering these people beyond the pay in the parks, that is really where you're going to find the solutions to some of these

16:06

problems? You know, it's interesting, because I don't think we cover purpose. Enough. I don't think that industry as a whole, under, they might say, Hey, this is our mission statement. This is our values, whatever, this is our vision. But really, when we start talking about purpose, what, what does that mean, from your perspective telescope?

16:29

From my perspective, it is why do I want to show up every day and give my heart and soul to this, and it's not going to be for X dollars an hour, right? And it may be for my team, it may be that I show up every day, and do my best and give my best because I'm part of this team. And maybe because of the problems that we solve and the people that we get to help. There's different things that you can build a purpose around it, it's not always some aspiration, or some big, you know, the fuzzy thing, it's often some very concrete things. I know there's one, one store, I can't remember where I heard about, like there was a roofing company that they decided to make their purpose, giving ex cons a second chance, right. So all of a sudden, this organization has something beyond just being another roofing contractor that everybody's just just price shopping on. And they built something else around this business to say, we have a purpose beyond just that. And that's what attracted a lot of people and a lot of the problems that that company that industry sees as a whole, that company no longer saw because they built something else around what they were doing. That's the kind of thing that you can build purposes around.

17:37

Yeah, and I see that if I me, if I had a desire to build a business of resilience, I would want to make sure that everybody is rowing in the same direction on the boat. And that, to me is a focus on on purpose and why we're here and what what is the ultimate goal and challenge and and we're all just motivated to do that. And and Is it is it better for me and I looked at the four factors, you've got skills, you're looking at skills, you're looking at motivators fit culture, and intrinsic motivators. How's that different number two, and number four differ from each other.

18:14

So intrinsic motivators are the things that are paying perks are things external to me, right? They're not things necessarily control, they're not only things that I feel, right, they're things that I get, and getting things is only going to motivate me so far. And it hits a point where you get these intrinsic motivation, which is I'm going to do this because it's interesting for me, right, there's something in it, that I get some reward that is either intellectual or emotional. From doing this work, or from participating in this group of people in this organization, I get something from it beyond that, that that brings me motivation. One of the things I love to say in the tech world is most programmers will work for free. And most do work for free. They go to their job, and they're miserable, and they go home, and they work on side projects that are nonprofit work, or they work for some other organization that's doing something interesting because they get to work on challenging problems that are interested in them, right? So so it's really about finding those things that you can then bring into your work that that bring you that that satisfaction from the work itself, not necessarily from what you get from the work.

19:18

I like the way that is laid out if if I was a hiring manager, director or whatever I'm hiring, I would naturally gravitate to fit and culture and intrinsic motivator. And then of course, the skills I could always train to is, but those would be those are matters of the heart from my perspective. And I would, I would probably gravitate toward that. Let's say I'm an organization and our normal way of doing businesses I've got I got an HR I need a I need an individual to satisfy this particular role. I need these skills that that that that that that and I need to pay them x y or Z doesn't? Like, here's my scale, my salary range, right? Rarely. And I mean today, rarely do I talk about fit to culture, or my, the intrinsic motivators of these individuals. And I will not interview to that. How do you begin change in an organization? Because I think that, to me, is super important when I'm dealing with a workforce challenge out there, if I can, if I can work on those and get that down, I think I'm better positioned. How do I start that journey?

20:33

Sure. So we start them off by saying, what instead of saying, What do I what do I need something? What What skills does this person need? We say, what are they get to do? What is this person going to get to do? What are they going to get to work on? Right? And then what? Why does that mean anything to anybody? Right? What is what are they going to get to do for the next year? What are they gonna get to do for the next six months? And then why should anybody care? Right? What what what is it about that work that there is actually something interesting about and then it's, it's taking that and saying, Okay, that's where you're going to find something to sell to somebody else, instead of saying, I need somebody to come in that has these three hard skills, and they must have 10 years experience of doing this, and they must be able to take $20 an hour, we actually the way we write the we do we do our job descriptions, we say, here's what you're going to get to do. Right? Here's what's exciting about it. And what's going to happen is the people who would actually be excited to do that work, there's going to be some intrinsic motivator, they're going to they're going to look at that and say, oh, you know, that would be fun, that would be interesting, I would learn something about doing that. So you talk about the things that people get to do not about the demands that you're putting on them, you know, that that's what we tend to talk about, you must have, you must have, you must have instead of saying you get to you get to you get to. So it's really about shifting the mindset of the leadership team and the HR team, to start looking at the world in that lens. And it is hard, because we have been trained our entire lives to think, you know, efficiency and consistency and predictability and this mechanistic approach, we've been trained our whole lives to think that way. And you have to stop and step back and go, This isn't working anymore, we have to learn to think differently. So that's really where you start,

22:03

like, you get to.dot.in, your job description, I think that that's a great beginning, is there also a way of being able to say, Okay, you get to dot dot, dot, also dot, dot, dot, whatever it might be. Is there, is there an educational component that is also a part of that conversation? If you can't do if, if you don't meet these, but we'll train you that type of thing? Is that conversation out there?

22:37

It absolutely is. And we actually, you know, again, a lot of times when I'm hiring and hiring, I start with the problem that we solve, because it's like, at like the last company, I was an executive at we were in medical education. So we would talk about, hey, you're going to work in educating doctors. And what I was trying to do is attract people who maybe came from a family of doctors, or who maybe had a wife, who was a nurse, or a husband, who was a nurse or something along that line, you know, it's so you, I was looking for putting out in front of them, those things, but then I would say, and here are the types of things that we think you're going to need, and we're going to need, but that if you've got some of this other stuff, if you got some reason to want to be here, I would rather train you and help you come up to speed. If you're going to show up every day excited to be here, then we'll train you. And I Yes, we would absolutely build some of that in. And those would be some of the conversations that we would have, I would rather attract the 10 people who want to be there than 100 people who don't, right, and and so and then train those 10 people. So yeah, we would talk about some of those things, both in our job descriptions. And as in our early interviews, and some of those things to make sure that people understood that it was the want to be here was was often more important than the specific hard skills and you think tech, you think the hard skills attack, like you got to be able to program in this language, you gotta be able to do these kind of things, we would be pretty flexible sometimes with those if they had some intrinsic motivator that made them want to be there. So yeah.

23:54

In what sense, right, interesting is some of the feedback that I've received as a result of that say, Yeah, I bring them in, I train them to do whatever it is. And then of course, there are hotter commodity, because other companies are looking for that skill, too. And therefore leave but but the reality is, you if I can create a culture that that encourages people to stay, then there is a level of stickiness, and then I can train and then I don't have to really worry, yeah, they'll make your own decision. But I think that if you can create that culture that encourages them to stay, then your investment into what they're doing their education stays within the confines of your organization. Is that am I looking at that right?

24:43

No, you are and you got to you've got to it's not an issue that they quit then you got to go Why did they quit? Right? Why does what why was company be more attractive than us? Yeah, what were they doing differently and it's in a typically going to be more than two or $3 an hour more. Right? And maybe They didn't have a good relationship with their manager, because their manager didn't understand really how to be a good manager, right? People tend to quit managers, people quit teammates who don't follow a code of conduct, people, you know, quit and consistency or lack of clarity, right? So what are the things that cause that person to then want to take that training and go someplace else. And it's rarely about money, there's often about other things. So it's really, again, you've got to be honest with yourself, and you got to be willing to look in the mirror and look at your organization and say, what, what are we doing that we should be doing better? That would, that would help us keep these people

25:33

here, see, and you touch on something that's really important. And that is sort of the macro look at that culture. And that requires all your decision makers, your managers, the ones that are moving this company forward to be online, and you can't have it. And I would imagine, correct me if I'm wrong, Scott, if it doesn't take much for me to get pissed off, at some manager, doing something over here, even though I might have 20 managers over here that are great, that one manager is going to piss me off. And I'm going to leave. And it's so important to have everybody in line. I mean, it just is, especially in today's work environment.

26:12

It is it doesn't, it doesn't take much. I mean, we teach. So we teach two things that I think are really helpful. One, we teach what we call moments that matter. And that's that leadership happens in these small moments of interaction between people. And if in those moments, people get clarity, and motivation, and they're treated well and they feel they were treated fairly, then then they're typically happy with a company. But if in those moments, people get things they don't need, like confusion and doubt, or they're reprimanded in a way that they don't feel was fair, then often they're going to leave, but those small moments matter managers often don't even realize that they've done something that that kind of tripped up that person. So we actually end normally a delegation, or coaching problem solving, or if the employee has an idea, and they share it, and it's not received with any curiosity or like those little things that are so small, can really derail and take what is a great happy employee and force them to go look at companies. And it's about getting those

27:05

right, and that employees gonna leave that office or whatever it was and start chirping in the ears of other people within your organization. It is that quick, that's for sure. You said that two things, you got moments that matter which I like. And number two,

27:21

the second one is we actually teach a scorecard. So a lot of leaders a lot of leadership is confusing, because it is such a big topic. Right? People don't understand all the nooks and crannies, they don't understand that I've got to do A, B, C, D, and E, right. There's four goals of leadership that are kind of kind of conflicting. And then there's nine jobs that leaders have to do. And most leaders don't understand all four goals are the donor Central, not job. So we actually give them a map, it's essential that hey, I'm going to give you a map of New Orleans, like, you know, New Orleans or big city, right? Most people get to the airport, they don't understand everything you do. They look at a map. Same thing with leadership, there is no map of leadership, there wasn't. So we created one. So but what that map does is it gets all those leaders aware of all these little nooks and crannies and saying, You look, all of us have to be in lockstep around our culture and our values. All of us have to be in lockstep in challenging our team appropriately and building motivation and not doing things that damage motivation. We have to be lockstep in how we hire. And if you can get that, then you do get that consistency, and you see fewer problems. But yeah, if you do have one rogue manager who's trying to be helpful, but steps on somebody's toes in a way that really, you know, increased them, then then you can cause problems. So it is really about getting all those managers working well together from the same playbook in a complementary

28:31

way. And it's huge. I'm just telling you right now, it's huge. It's huge. Jay, one last question before we wrap it up. Yeah, can it can everybody be a leader?

28:42

So I think about 10% of people lack empathy, or emotional intelligence, they have some psychological or emotional challenge that prevents them from developing the empathy or emotional intelligence. The there's another 10% that are natural leaders, they just naturally kind of think about leadership in the right way. And the other 80% of us we can learn, right, but we have to learn but yes, that that there's 90% of people who absolutely can be effective as leaders if they want to be right that's the other piece of it is they really have to want to be for the right reasons. It's not about status, and getting more money and moving up the ranks and those kinds of things really got to truly be about we want to create a great place we want to solve problems when we want to work together it's they have to have the right attitude about it. But yeah, if they want if they want to do it and they want to shift their thinking and have that right attitude about thing Yeah, everybody in my opinion, except for about 10% can can grow and you can become really effective

29:33

leaders. That is an interesting, I like that cap off just because it what it tells me within an organization if you're running an organization, you're the head cheats, whatever that is, your leaders have got to be one train and on a common on the common roadmap, common whatever it might be, to be able to ensure that that everything that culture is nurtured and and move forward so that you don't piss people off can get aboard piss people off, especially your, your workforce and future leaders within your organization too. So not a part of that, too. All right, how do people get ahold of you, Scott? Yeah, best

30:15

thing to do is just go to jump coach comm again, that that assessment that scorecard we actually build a free tool around it so people can go and it's under our free tool section. And they can just click on that. And actually, it takes about 10 minutes go through the assessment. But let's go to show you're going to show your gaps. It's going to say, here's where you're doing well, and you're aware. And here here your gaps. So definitely, yes, stop by jump, Coach calm and take that assessment. If you're curious about it.

30:34

There it is. I'm out on your website right there. And I see leadership assessment, leadership, Q and A. All right. All very, very cool. Scott, you were absolutely wonderful. And I think that what has been provided great insights. Alright, manufacturers, all right, industry professionals. I think that this is a great key to deal with your workforce challenges out there. Yes, it's a journey. Don't say, Scott, it can't happen overnight. It can't. But you got to commit to it today. Today. No, yesterday. Let's put let's put a little urgency. Thank you, Scott, for being on industrial talk.

31:12

Hey, Scott, thanks so much for having me. I enjoyed it very much.

31:14

All right, listeners, we're gonna wrap it up on the other side, I'm going to have that link to also the free tool. So don't worry about that, as well as how to get ahold of Scott and the website, everything that you need to know. Right there ready to go. So stay tuned, we will be right back.

31:29

You're listening to the industrial talk Podcast Network.

31:38

Alright, again, thank you, Scott Drake, jump coach is the company. Leadership is definitely in thing, especially now when we start talking about digital transformation. We need leaders, we need it. Every every doggone problem that happens with implementation always gets down to Leadership, Culture, people, technology is just the technology. You know, just just keep that in mind. It's important. You'll have all the contact information at industrial talk.com. All right. Again, we've got IoT solutions World Congress, you got distribute tech, and we've got digital manufacturing summits in may put them on your calendar, and they're all out there too, as well. Now, the other thing finally, does that. Let's just Let's just be you know, let's just be frank. Sales is important. We need multi touch, make it happen. Let's figure out those processes that are necessary to make that happen. Simple. All right. All right. Be bold, be brave, dare greatly hang out with Scott will be bold, brave and daring greatly and you're gonna change the world. We're gonna have another great conversation shortly.

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SUMMARY KEYWORDS

manufacturing, people, lew, industrial, manufacturers, world, talk, marketing, years, canary yellow, problem, market, reality, approach, podcasts, making, forged, deliver, country, disruption

00:00

All right on this episode of industrial talk, we are talking to a manufacturing legend who is passionate about you. passionate about education, passionate about getting that word out about how wonderful manufacturing is, and delivering passion. That is on this episode of industrial talk. Let's get cracking

00:25

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go

00:43

Alright, once again, thank you very much for joining industrial talk a warm and fuzzy platform that is dedicated to celebrating you industrial heroes. Because you are bold, you're brave, you dare greatly. Absolutely, you innovate. You're solving problems each and every day. And you're making my life, your life, the world a better place. That's why this celebration platform is dedicated to you industrial heroes. Alright, we are also we've got three sponsors, by the way three sponsor for this particular episode, TX one, cybersecurity, you cannot. If you're if you're venturing in to this digital transformation, you better get on your cybersecurity and look into that TX one delivers a very nimble, easy solution, as well as Neil, you know, the community of the future. They're putting their money where their mouth is. They're deploying all of this great technology. Neil Neil comm and a vitally because of supply chain because of logistics, because of all of those challenges. Boom. Cap logistics, you need them in your corner, definitely. For all things shipping, contact them, go to capital logistics.com. Alright, in the hot seat, Lou Weiss. Now you're saying yourself, Scott, who is Lou? Absolutely. He is a He's the president of all metal forge group. Yes. But more importantly, he is also the co host of the manufacturing talk radio. So he knows a lot more. And he's forgotten a lot. I mean, he's amazing. So let's get cracking. Yeah. Have you ever had those conversations where, you know, oh, my gosh, I don't know as much as I should. And individuals like Lou, and what he's been doing, he's been doing, I'm looking out on a stat card out here. Right? His, so if you want to find them, it's Louis le Wi SAYWEIS. S. And I've been doing this, this thing for three, four years, whatever, what we call this media. He's been doing this over eight years. He was a pioneer when it comes to manufacturing and saying, hey, I want to deliver I want to be able to highlight, communicate and and talk to other professionals. Within manufacturing. He's been doing it he's, he's seen the changes. It's an amazing conversation. That guy's got mad mad skills. It's, it's so much fun. All right. So I've been a tootling around, noodling around, whatever you want to call it with some ideas. And one of the things that I've been driving toward is, I'm very attracted to things that are approaches that disrupt, that could be technology that could be managerial type of strategies or approaches. And, and in that disruption in that pushing the envelope approach, be able to really advance in a positive way, whatever that might be. And so I've had a great conversation with Catalyst constellations, with an S, by the way, by the way, they have an event go out to industrial talk.com, an event on a January 11, right around the corner, January 11. And it's a virtual event. It's free, and it all talks about catalysts. And if you think you, you're saying you don't know what a catalyst, you need to go to that thing because it's, it was eye opening for me they do a great job. That's catalyst constellations. And that is their event to call the catalyst Summit. Yeah, I think that's what it's called. Find out, go to industrial talk.com. There's a link there bump, boom, no big deal.

04:41

Anyway, that disruption that focus on disruption, especially in today's very fluid, sort of squiffy type of world that we live in don't know. We still have to be successful. We still have to be able to close deals, and we still have to deliver goods and services. So when I start talking about disruptive, disruptive management approach, it's things like catalysts, and others, because I think we have to rethink, we have to constantly rethink the way we approach our market. The other area that I'm intrigued with is because we, we talk about all this great innovation. And it is, don't get me wrong, I geek out in a jet second. But when we start talking about this, my concern is always this is great. How can we make it available, sort of that democratization of the technology so that everybody, and everybody around the world because it's global, can participate, can benefit can see their communities, making leaps in a positive direction. And so if we have disruptive management styles that are just saying, Hey, we're going to have to change the way we think, and and do that, and then be able to take the innovation that is out there and think it through it, and it's all great. But making it cost effective, so that more and more people, more and more companies can take advantage of it. And then of course, removing or trying to drive down that risk. I'm just sort of in that mode right now. Because I think that there's a lot so I I heard a quote, which is pretty cool. Now, listen to me on this one, no one has gone broke by helping others. Okay, here, you can say, well, I don't know what you can, but you get the gist. And I think there's a there's a way of being able to sort of deliver that compassion, deliver that generosity, that purpose behind helping others succeed, being charitable, in whatever you do. And think about that. So that everybody succeeds in some way, shape, or form. That that I'm I'm all geeky about right now. So there's going to be more to follow. And I think it's good business. I think if you start talking about being that vulnerable, charitable, individual, give of yourself, give your be at the other focus, talk about disruptive type of management approaches, get everybody on board, but have to be disrupted. I just, I will, I will push away that standard conversation about and this is how we do certain things. I think that right now, disruption is a beautiful thing. And that goes with technology and making it available to most and many and everybody, why not? I don't want to leave people behind. Do you want to leave people behind? I don't want to leave people behind. Alright, let's get on with the interview. Again. Lou, don't go by and Lewis don't go call. I would imagine he doesn't even respond to Lewis. I don't know. But he he responds to Lou. And Lou is a great stat card out there. But doing it forever. Sage, manufacturing sage, and it was a wonderful conversation about where are we going? What are we doing? How do we get that message out? What's the next step? Where's, you know, what is that tipping point? Bear guy I use that? That is that is on the docket. Enjoy the conversation with Lou. Lou, welcome to industrial talk. Thank you very much for finding time in your incredibly busy schedule to talk to the listeners of industrial talk the best listeners in the world.

08:40

Thanks. Thanks for having me. Appreciate that.

08:43

Wow, that it's it's all it's all on this side of the camera, man. I mean, it's a it's an honor to be able to talk to somebody that's been in not just manufacturing, but in the media space for so many years. And you've seen a lot of changes taking place. And you're one of the leading podcasters out there in the manufacturing space. So I'm all honored big time. Now for the listeners, Lou. And I just call them Lou is give us a little background little 411 on on Hulu his outside of the fact that he's handsome. If you're, you know looking out on video, but give us a background.

09:19

Well, it's all started out with the canary yellow Sport Cup.

09:25

Which you're sporting today. Yeah,

09:27

only only caught Yeah, which I spotted all the time. I've been in the industrial metals industry for 60 years, and manufacturing and so on. And about eight years ago, I was looking for a way to reach out to more manufacturing and how to do it other than just running ads and magazines and catalogs and so on and so forth. So I came up with manufacturing talk radio And we now have five podcasts all about manufacturing, I'm really enjoying it. We haven't made a nickel with it, but I am enjoying it. And I've learned a lot. And you know, I meet people like yourself, and we share stories and experiences, and so on and so forth. And I'm just loving what we're doing. It's funny how you bring up a good point. And the reality is, is that I'm living a dream because I get to interview people like you and others who are just at the cutting edge of thinking or whatever it might be, because I believe it's important that we continue to educate and collaborate to to properly innovate going forward. And and what's interesting is,

10:45

I realize I'm not the smartest or the sharpest tool in the shed, because there are a lot of people out there thinking about a lot of big things. And I'm definitely going to impact the world in a positive way, if not doing that as we speak. All right. Go ahead.

10:59

I what I've learned over these last eight years, aside from the 60 years in manufacturing, is that there's a lot of people in manufacturing, who they know how to make things. They know how to sell things, but they don't know how to market it correctly. And that that's really a major issue. And so part of our mission has been to get information out to the public, my public to manufacturing public, and let them know that there are better ways to do things than what they're doing right now.

11:38

Brilliant, because you're absolutely right. I, I think especially in the digital world that we live in today, there are many ways of being able to get that message out to resonate with your market to be able to communicate your value proposition in such a way that brings out the human side, right? Yeah, you don't want to be a ShamWow guy when you got a great solution yet. It's just show your your human side, which is pretty doggone cool. Now you have the manufacturing talk radio, which is pretty. I mean, you've been around for a long time, I've only been around, well, maybe about three years or so. But you've been around eight years, is pretty. That's significant in the world. In the world of podcasting, and problem, you've seen a lot of changes. I mean, I just realized when I started I, I just started cold. And I just said, I need a mic. I need something I needed it. You know, I didn't have a clue. But nowadays with podcasts, because of the pandemic, podcasts really sort of exploded. And the solutions are a little easier to find. But back when you were starting out, that's that's far forward thinking my friend forward thinking,

12:50

well, we we started eight years ago. Yeah. And again, the whole point of it was, how am I going to market to my market? differently? Yes. My competition. Yeah. And we now have, I don't know, but 700 shows under our belt. Yeah. And we're on multi platforms. And, you know, we're, I think that we're doing a really good job. In terms of getting the message out. I'll give you an example. We did a radio show this morning, with a company that invented or promoted a device that you can point it at a piece of metal and it tells you the chemistry get its amount. I mean, that's incredible.

13:42

Shut the front door. Man. That's, that is amazing.

13:45

Yeah, six years ago, we had to send it to a lab. It took a week, it took two weeks, it costs about $200. And now they have a device that you pointed at a piece of metal, and it tells you the chemistry. It's truly terrific. And not a lot of people know about this. So we're out there telling the message and educating the public.

14:10

That is innovation off the charts because i i i I can't even imagine what tacky resides in that little handheld thing. I say, Yep. That's the the makeup of that metal. i There's a lot of brilliant people out there. Alright, we're gonna have to at least dive into manufacturing. And the reason we want to talk about that is there's a there's a lot of scuttle but a lot of buzz out there. And and especially when we start talking about challenges that manufacturing manufacturers face today, supply chain resources, you name it, and how to manufacturers leverage technology to help them create a business of greater resilience. You touched on the marketing aspect and and their woeful capabilities of being able to get that message out. If you look at the manufacturing market today, Lou, what? What is your number one top, whatever focus that is creating some pain out there? Wow.

15:24

How long do we have

15:26

hours and hours, just kidding.

15:30

The situation that exists today in the marketplace, not only here in the United States, but really all over the world, as supply chain is a mess. worker shortage is a mess. It goes on and on and on. We don't have proper governmental involvement and trying to fix the things that are going on right now. And it's really, really traumatic. And nobody's really doing a whole lot to try and, quote unquote, fix what's going forward.

16:10

Yeah, you're right. It's, it's a bit frustrating. From my perspective, I try to be somewhat optimistic, but it is frustrating when you start to look at, you know, I can't find people, and that if I had a nickel every time when somebody says, I've lost people can't find people. And that impacts your ability to produce one. I can't I can't get the parts or the the feedstock or whatever it might be for my manufacturing process. So that impacts I can't, I can't do XYZ and and the reality is, is if you need to innovate, you need to be a sustainable business, because that's capital outlay. I understand. Do you think the possible solution or like I can't we talked about this? What's the first step? Go ahead.

17:04

I don't, you know, I'm having my personal problem. And you said it before is that you're trying to be optimistic. I'm having a hard time being optimistic, because every time I turn around, there's another obstacle that comes up a new headwind that screws us up. And it's really problematic. And I'm having me personally, I'm having a problem with that, because things are not going the way they were. Some time ago, you know, forget about COVID. Again, about work shortage. Forget about the baby boomers forget about the Gen. Z years. And Gen. The Gen.

17:50Y's X, I don't read that age group, young, whatever, by the

17:56

Yeah. And, you know, I was actually reading an article today about the college versus trade school. And part of the problem with that is that families, mothers and fathers have been pushing their kids to go to college. Well, that's not really maybe the greatest solution. Maybe they should be going for trade school, learn how to make things, but going to college wind up with a 200,200 $50,000 debt. I mean, there's 44 million people in this country that have a college debt. That's insane. It's just insane. And and, Scott, I, it's really problematic for our entire structure of this country and others. Yeah, you brought up a point, Lou, that that I failed to recognize and, and from as, as a business owner, like you.

19:07

There's that mental component, that the desire to be optimistic, to desired and running a business is it's got to be 80% mental and 20%, whatever. But I mean, it's, it's hard and it probably impacts your, your, your valuable resources, the people in a way because they see it, they're working more hours, whatever it might be. And I've never really and you're, you're absolutely when I first started. I was a alignment. I went, I started as a groundsman, and then I went, I went through an apprenticeship program, right. And that apprenticeship program took me four years to get to be a journeyman and we don't I don't see that anymore. And that's, that's with any skill training. And I and I think you're absolutely spot on. Where we were, as a society remiss in in our focus to promote the skilled Labor's and skill, like

20:15

the only country that I know of right now in the world that's still training their populace is Germany. And you know, they're the strongest country in in Europe and they still have high schools where you can you go to school to three days a week to learn about liberal arts and two days a week you're learning about the traipse, and by time you goes through four years so that you wind up either knowing enough or learning and not to make a decision about what's the best course of action for you is. And right now, we don't have that right now we have and I mentioned it earlier, yeah, we have parents who are telling their kids, you got to go to college, you got to do this, you got to do that you got to do this, like, meanwhile, you know, if you become an underwater welder, you're going to earn $150,000 a year, you got that everybody's gonna do that. But you can become a welder. And then $100,000 A year, it's not necessarily the best approach to go to college, even though it's good to be educated, it's good to know a lot of stuff. But it's not necessarily the best thing for you, in terms of making a career for yourself. Yeah,

21:42

that's a good point there. Lou. I, I think there's a misconception out there at that, you know, if I chose a trade, if I went the trade route, I'm less of an individual or less of it. But the reality exists, is that there are a lot of sophisticated technology that exists out there that need trained, skilled individuals to be able to do it and do it effectively. And that is just with anything else. And so if back to marketing, I think we're doing a horrible job at communicating the the, what's taking place in industry, and the need for skilled people.

22:27

But you're 100% Right. And as far as train and marketing for manufacturers, again, I'm gonna repeat myself, say they know how to make things. They know how to sell things, they don't have a market. And you know, there's a lot of people out there selling marketing, but not necessarily the, it's not all necessarily good stuff. And you need to adapt yourself to understand who your customer is, and how to approach them. And a lot of these marketer companies out there who are going to, you know, charge you X number of dollars to show you how to market, they don't necessarily know either. And that's unfortunate. Do you think let's pull on that let's pull on that thread a little bit here.

23:24

What do you think a manufacturer that struggles in marketing? What what type of approach do they need to move forward in the world of marketing, to improve sales to improve the bottom line and to create revenue, all of that stuff? I believe through marketing and a proper marketing strategy. Does that? What do they think? What do you think manufacturers need to do?

23:51

Well, that's a very complex question, with multi facets to it. It's a difficult, it's a difficult question to answer. The point being, that they need to understand who their customer is, and who their market is and what the market is. And from that, you can then start determining what you may have to do in order to bring your customer into your world.

24:27

Yeah, because you, you started, you started the talk radio, the manufacturing, talk radio. And I believe, just like I started, industrial talk, was out of a necessity to be able to have meaningful conversations with not just customers but prospects to understand what's on their mind in a way that is not Hi, I'm selling ShamWow and blah, blah, blah, blah. blah, it's more in what's your problem? How can we together solve the problem and deliver a solution that makes sense. And to be able to communicate that in a succinct, not overly difficult and complex way which manufacturers do their widget is the best widget, and we're going to talk about the widget until the widget, it kills you, right? I don't think that the market has the capacity to do that. They just want to see some human side. Do you agree with that?

25:33

Well, one of the problem, and I do agree with that, but one of the problems that I saw eight years ago, and it hasn't changed much since is that we need to get the message out. Mainstream media doesn't do that. Mainstream media talks about this, that the other thing, the politics of Republicans and Democrats, Trump's too, and so on, and so forth, but they don't talk about manufacturing. So when Tim Grady, my co host, and I came up with this idea, too, we want to get the message out, we want to educate the manufacturer and say, Okay, you're doing this, you're doing that you're making parch, you're making products, you're doing that you're doing great, but here's how to do it better, different, smarter, and so on. And apparently we are having some success with that. Because we do hear a lot from people that listen to our show, people that are on our show, who tell us that you know, we're doing some great stuff. And you're not not to.

26:51

Oh, go ahead, do. Yeah,

26:54

we're doing great stuff.

26:57

Don't go down the humble road with

27:01

But the point is that there's a lot of people out there that don't know what they're doing. And they don't have enough people. They're hiring. You know, they're hiring somebody who can make something, they're hiring an admin person or hiring this, but they're not hiring an appropriate marketing person who's industrial oriented, who can say, this is what you got to do. This is how you're going to do it. And that's what we're trying to do. We're trying to get that message out.

27:35

But how about people? Yeah, but Lou, you're you've got the street cred. I mean, you own a business, you're in the manufacturing world. And your, your voice has gravi toss when you start talking about solutions. And I find it's fertile ground out there. Don't get me wrong. And I believe that manufacturers unfortunately, which are Arca zillions, it's a it's an important economic business for our country to have strong manufacturing without a doubt, write that down. But the reality is, I think many of these manufacturers have been bitten by so called marketers that don't understand their work their business, their, their direction, what they're trying to accomplish. And they sell them, you know, a bag of beans, and they need mark it. It doesn't diminish the importance of having a marketer, a marketing professional on your team. But it does indicate that you better have that right person who understands what you're doing that has sort of that industrial manufacturing pedigree in them so that they, they get it. You do subscribe to that.

28:58

Some of the some of the problem and I agree with what you're saying, but some of the problems that we have, right now. You know, first of all, we have a slowing birth rate in this country. Wow. Yeah, we have people retiring, we have people. Matter of fact, last week, they came out for the first time I heard this number. The Department of Labor came out with a number of how many people quit their jobs. Not how many people are unemployed. But how many people quit their jobs? Why did they quit? They wanted to have a transition to something else. They don't want to work. They want to sit on the porch and play their banjo and, you know, smoke their cigars. There's there's a lot of stuff going on that we can't we can't fix because the people don't necessarily want things to be fixed. And that that's a real problem. So you got people retiring. I think the number is some like 10,000 people a day are retiring this country.

30:06

Dunning I didn't know that and see you're 65 you're You're 65, aren't you? No, I'm saying. But what's really? Is that the thought of retirement and you bring it up? Yeah, people are retiring. Yes, that's a reality of the workforce. And that whole intellectual capital is going out the door and I you know, that's a whole nother conversation. But for you, you're still you're still running and gunning, and and making things happen. And that's a beautiful thing, too. So I, I don't know. I don't think I'll ever

30:41

retire. My wife. My wife says to me, what are you going to do when you retire? I said, I'll probably start another business.

30:51

And then she turned her back on you and walk away. Absolutely. But you brought up that that? I didn't realize that but you're absolutely that that slow birth rate. That that mass. Let's let's just say it's a it's a silver tsunami. People are leaving, man, that's just they're going or they're they're out the door. In a in a decision. And we're not backfilling. We're just not backfilling. And, and I again, I way above my paygrade. I don't I don't have the silver bullet to figure out how to address that outside of the shower change.

31:33

Yeah, last last night on. I think it was MSNBC. They had William Shatner on two years ago. He's a hero of mine. I love that guy. I was on a TV show that he had years ago. And I was interviewed by him. He's a smart guy. And he looks younger than me. I have more hair than him. But you know. So bit. Yeah, Sylvia is right. Yeah, whatever. Where do I get a hat like yours to cover my head?

32:07

I mean, well, first off, you got to shave your head. You got to get rid of that hair. And then you put the hat on. Because I say See if I if I let my hair grow out? Like yours. I'd look like Bozo the Clown because nothing grows at the top. Everything grows with the side. Call it age, I don't know call. I call it ugly. Let's put it that way. So I'm not going to deal with it. But now Shatner, I always wanted to name my dog. Now this is my my family gives me a hard time. But I want that. I want a dog named Shatner, just because I like William Shatner. Right? Right? What? Why would you? So So you as a business owner, you're dealing with resource challenges, you're dealing with a mental challenge of just trying to keep optimistic and keep pushing forward and saying, hey, everything's gonna, it's gonna turn out okay, eventually, you know, and, and then you've got to stay ahead of any changes that are taking place in your marketplace, you got to be strategic about that. You've got a lot on your plate there, Lou, and you got to produce this gun radio show that tends to help everybody else.

33:19

Well, I'm doing this mostly out of passion. We haven't made we haven't made three and a half cents on this so far. But the point is that I feel I feel compelled, being that I've been doing this for 60 years dealing with manufacturers. I don't think that they all today are and I'm just repeating myself. They're not all today up to speed on things that they have to do to remain successful. producing a product making a product and being being successful at what they do. And, you know, we're, we're doing that to try and make,

34:07

I'm going to sort of be the guy on the other side saying, I bet you have made money. And the reason maybe it's not through the platform here, but it is the recognition that you're out there. And then somebody is going to say, I was listening to Lou, and he has that company. I'm just going to give I have a need. So I'm going to contact that company up to that happen.

34:30

Well, we've been known to make some money over the years. Yeah,

34:34

I gotcha. Gotcha. See. Don't come poor mouthing to me about your media company. When I know what you're doing. Now, I don't have a I don't have an outlet like you do where you have another company. I just, I'm a media company. That's it. All right. So we're gonna

34:52

do this just to pay for this. canary yellow jacket.

34:56

A stunning and very fashionable canary yellow which I haven't said much in a sentence before. Never say canary yellow. But it's canary yellow baby. All right, we got to wrap it up. How do we get a hold of you? How do you know? Now that now that you put them out? You're your own company? How do we get a hold today?

35:16

So my email addresses la Weiss at manufacturing talk. radio.com. Yep. I answer all calling. So if anybody wants to reach out to me, there you go.

35:31

Can I go to your website, too?

35:33

Yeah, I know the website, manufacturing talk. radio.com. And I

35:39

want to make sure that we're clear on that. That's MF G talk. radio.com.

35:43

Try. Try Riga. And we also have my steel forging company called Steel forge.com.

35:54

Which you could probably sell the domain to a vitamin manufacturer because that is a minute. That is a vitamin manufacturing name, baby, by God steel forged.

36:04

Steel forged not found. That's pretty good. We've been doing that for

36:11

more over six years. Maybe it's since you were 18.

36:17

That's exactly right. No, you did the math for you. Yeah.

36:21

I learned something in elementary school. Sometimes. Yeah. All right, listeners. That's Lou. Lou, thank you very much. You are absolutely wonderful. enjoyed the conversation. And I guarantee you, we could have gone on and on and on. I'm going to talk for days days. Alright, listeners, Fear not. I know you're saying to yourself, Scott, how do I get a hold of Lou? But I can't I didn't write it down because I'm driving. Well, fear not go out to industrial talk.com Find his fabulous podcast. And all the links will be back. We'll be there. Lou, thank you very much, my friend.

36:56

Thank you, Scott. Appreciate it.

36:57

Alright, listeners, stay tuned. We're gonna wrap it up on the other side.

37:01

You're listening to the industrial talk Podcast Network.

37:10

All right, that's Lou, do not call him Lewis told you. The guy is just dripping with wisdom. It's it's so much fun to talk to somebody that's seen it all and seen how things have changed over a period of time. And he's engaged. He is passionate about manufacturing, and making you a success and highlighting individuals that are every bit as passionate about you and your success. All right, again, thank you to the sponsors. Thank you to TX, one knee home as well as capital logistics. Thank you for sponsoring this particular episode of industrial talk. Now remember, let's be disruptive. Let's figure that out. Let's not do let's not do conventional. Let's not do that anymore. Let's think about how we can disrupt how we can truly benefit people in a big, big way. Because you're bold. You're brave and you dare greatly and you're hanging out with people like blue, bold, brave and Daring Greatly to change the world. That is your responsibility. We're going to have another conversation right around the corner so stay tuned.

The post Lew Weiss with the Manufacturing Talk Radio appeared first on Industrial Talk.

On this week's Industrial Talk Podcast we're talking to Jerry Gootee, Global Advanced Manufacturing Leaders at EY about “Innovation in Action that solves real problems making our lives better”.  Get the answers to your “Manufacturing Innovation” questions along with Jerry's unique insight on the “How” on this Industrial Talk interview!

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Company Website:  https://www.ey.com/en_gl

Nottingham Spirk's Company Website: https://www.nottinghamspirk.com/

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

nottingham, jerry, talk, digital, industrial, rotunda, shop floor, people, client, product, absolutely, data, call, thinking, solve, companies, place, interview, world, real

00:00

Hey there, welcome to industrial talk. And thank you very much for joining. You're asking yourself, Scott, where it's that inspiring introduction that that music that gets me going and wanting to learn. Well, Fear not. And it's going to happen. We were very fortunate to interview live at Nottingham, Spirky. Why? And that is up in Cleveland, Ohio. You might have heard just telling you if you haven't, you might have heard Mr. John Nottingham's interview. Now, if you haven't, go out to industrial talk, and definitely download that particular interview because he's inspiring. He wants our lives to be better. And he's doing it and and team Nottingham Spirky wire making it happen. So go out. Look for Mr. John Nottingham's interview. This is the EY side. This interview coming up is the EY side. Jerry go t is the gentleman. And he's every bit as passionate about solving problems delivering solutions. Me personally geeking out on this stuff. We had a great conversation. So anyway, again, not in Habsburg II, why? Cleveland, Ohio. I mean, at least go out to their website. I'm telling you, you'll be dazzled by it. So thank you very much enjoy the interview.

01:24

In a hurry because the drinks are coming on

01:27

the scene. He just walked on the intro that Jerry did this guy. We're not backing it up. That's Jerry Enzi, you can tell it's gonna be a great conversation. So I just walked on my gun.

01:37

industry focused trends while highlight men and women who keep the world moving. So good on your hard hat, grab your work boots, and let's

01:46

Alright, welcome to industrial talk. Yes, Jerry's with us. He is going to be chirping a lot about what's happening here at this incredible Nottingham Spirk location. But you remember, this is the number one industrial related podcast in the universe that celebrates industry professionals such as yourself, you're bold, you're brave, you dare greatly innovate like nobody's business. You're solving problems. You're changing lives, and you're changing the world. That's why this platform industrial talk is for you. That's right, Jerry. Sky. Cracking Are you born out now?

02:20

I'm ready. I'm ready. I feel like I'm going to a football game. I can't wait. Let's do it.

02:24

That's what, that's what industry is all about. We've got to make sure that we bring the energy because you guys are really doing a lot of great stuff out there, man. I'm telling

02:32

you. Absolutely. We are. Thanks for being here. By the way.

02:35

Are you kidding? I mean, I couldn't. I didn't sleep. Well. Last night. I was gonna I was gonna lie and say I was here last night, which I was and was able to tootle around which is great. I didn't. I didn't. My expectation was well, it was an expectation. But it's your past in a bit. Like, like, way above if you're out on video. I'm going above the camera right there.

02:58

Wow. Thank you for that. That's awesome. It is it's pretty cool. Come on you blow people's necks. Just blow this blow their socks. So

03:05

when they come through the door, man, there's like, I know that. I know that. I know. Are you kidding me? That too? Oh my gosh. Alright. Enough of that. Yeah. Give us a background. Yeah. Give us a background. who you are.

03:17

Well, listen, I couldn't, couldn't be more excited about being here. I'm Jerry goatee. I work at EY. So the love of my life. This place is also a labor of love. By the way, the white Nottingham Spirk innovation hub. been with the firm for 31 years. I've done a lot of exciting things. But nothing more impactful and rewarding than this place. I mean, this place is about helping companies grow. I know you're trying to get a question. I mean, oh,

03:39

no, no, I'm breathing. Yeah, I'm breathing. That's I'm, I'm I'm geeking out on this conversation. I'm just breathing out. Don't mind me.

03:48

Yeah. Okay, Scott, just jump in anytime you like. You know, so what, what's unique about this place, you know, there's a whole bunch of place you can go to and industrials and manufacturing go to and, and, you know, have see client experience centers see innovation hubs, see innovation centers, all kinds of names, right. But what's unique about this place, and you can be inspired by the way you can be inspired, there's all kinds of cool places, all kinds of toys, I call them candy stores, right? All these whiz bang technologies. We have we have that. Okay. And we want people to see that.

04:22

However, you have a lot of, we have a lot of

04:25

a lot of, you know, what's really unique about this place. If I go back to real life client experiences we've had is we have that but then we can actually take a real client issue. And we can then go as I like to say, we go down the basement actually make make stuff we can actually make physical stuff and make digital stuff. That's what's really unique about this, right? It's one thing to go be inspired and have to go back to your real world and say, Oh, great, but I don't have that. And I have this I use this technology. None of that works. It's another to come here and say, Oh, wow, they have all these digital applications. And that's actually on SAP. We have SAP here Wow, that's on PTC, we have PTC. And oh, by the way, we have a hodgepodge of technologies here just like all of our clients. And downstairs, we kind of have a brownfield and upstairs here we're kind of talking about new and a Greenfield. So we have all those different different, you know,

05:17

when When, when, when we arrived, the rotunda, it's, it's, it's big it is, and it does take your breath away. So you're saying, Okay, what is this place out? So there's the rotunda, you go, wow, it is different. And then you take the journey down, and then you just keep on going down. And and what it's like 60 60,000 square feet. 66,000 square 66,000 Square feet. Wow. Yes. Of just innovation of just

05:46

Yeah, real. Real. Yeah. Real meat, authentic. I call it authentic innovation, because you can actually see real outcomes like wow, this actually got innovated, put quotes around it here. And here's the real product, they got created a real digital app they got created. And here's the 18 month journey that got us there. Yeah. That's why everybody loves people love the stories, the physical space is great. But then the real life stories, the outcomes and how we got there, that's what people want to know.

06:11

See. And what's interesting, this is what, what I realized here, and I've had a number of conversation is it's not a slam on anybody. Please, please, please, please don't come texting me or whatever. It is the fact that it Israel, you see tangible results. You see, the solutions. You see, it's right here right now. It's not vaporware. It's not interesting thinking, right? It's it's real. Exactly. And the process is solid of how you get it from that idea, all the way through to the market. And then do it again.

06:48

Exactly over and over and over again for and I'm sure Mr. Nottingham bragged a bit about 95%. I always do it over under you know how many times he typically says it over understand normally how many times he said it.

07:01

But again, another way to bring

07:04

that helicopter in it probably so it's for you. Right? Probably. So you're that big

07:07

of a deal. Going to get Yeah, yeah. No, he he said 95. Yeah. And then he also said, the 5% is what? What does he say with about the 5%? Well,

07:18

5% is what typically, that's that's what company success rate typically is for r&d, right? Billions n and if 5% successful, the other 95 is not

07:26

but the success of what now, you know, Nottingham's work, and why what is being delivered here is that you take it from cradle to grave. Exactly. And that is that's the secret sauce. It is the secret sauce. Because there's a lot of challenges. It's one thing to say, Hey, I got a mic. It's great mic, fine. But how do you do it? How do you make it? How do you how do you scale it? What do you get? How do you get it out to the market? Right? How do you source it? All of that stuff is impressive. It is very impressive. Why is it important for you? And why to be here?

07:59

What's the future? Right, this is we're looking forward. And that's what's cool about this place. You know, a lot of folks, you know, obviously for a long time, 100 years plus Ey has been phenomenal at doing audit doing tax work. You know, doing diligence work, financial work, we continue to love that business and bring a lot of value create a lot of value for clients. This place is about looking more forward, right. It's about what's your next frontier of growth? What's our next frontier of growth? How are we going to help companies to you know, take that next? You know, take take, take the next hill right, the next? What's their next big agenda, if you will. And that's why we're so excited about this place is, as I shared with you earlier, I think we're off off, off camera Off mic, if you will, is chatting we just chit chatting so why sir? Where were we so excited about it? Trains dollars being spent every year? Lot of it some depend on what you read? Yeah, 80 to 90% of it actually isn't creating the result that people are expecting. So what it is at me look at, I can even share with data sources there. It's a huge number. So something's not working right now. There's some additional insight needs to be brought to the table new way of doing new way of thinking. And that's what this place allows you to do create a chi i like to call it concept to market, right? You know, from a great idea all the way through to designing it all the way to engineering to prototyping, but but again, now we're adding to it is this connectivity element, right? And data, you know, what's the importance of data as it relates to a new concept and a new product and a new, you name it piece of equipment, you know, what role should data play? And then once I have that data, I can't tell you how many clients have said, Hey, we're all in on connectivity. We've spent a bunch of money, we've added greater connectivity or products. We know what we can't charge for it. We're not making any we're not we're not actually getting any value. We've added that element of connectivity, but we haven't adapted our business model yet. to actually benefit from it, many organizations are struggling with as well. So you can come here, you also can take that business model, you know, challenge on as well, there's so many different things that you can do across the spectrum.

10:12

And we spoke about this offline. There, there is a need for companies to be engaged. That's one to, to my challenge is to find that trusted resource to say, I have all this data, I got a data I'm collecting data, Leila data, it's a tsunami of data. Yeah. But I have no idea how that data is going to bring me value to make my business better. And my bottom line, right. But you could theoretically, theoretically, you could come here physically, and have a conversation and say, this is the data. Yeah, I got this manufacturer amount, blah, blah. But whatever the story is, yes. And be able to have that conversation with you.

10:48

Yeah, more than a conversation, we can actually show you some live use cases on how we sort of solved it. For other companies. And similar with similar situations, right? It's really, you know, show me something, right. I mean, I got lots of folks that tell me and talk to me and tell me why data is great, and what they can do for me. But here you can actually come, we can likely pull up three or four very specific use cases are on point and say, here's the here's the journey that we took this client on. Here's, here's here were the pain points. Here's the problems we're trying to solve. And here's the outcome. And here's how we got there's the process that we used. That's what's different.

11:22

It's real. It's real. And I do like that. Now, let's talk a little bit about COVID. Right? I believe me personally, I could be completely wrong, and I'd feel comfortable being wrong. Anyway, pre COVID. We were bringing our became maybe our C game. We talked a lot about digital transformation. We said yeah, that seems like it's great. COVID hits. It's a slap upside the head, no doubt about it. I believe that COVID has created a more collaborative environment because people are searching for solutions. Yeah, we got the bad stuff. But I'm not talking about that. But I think the good stuff is like, I got to come to a Jerry and say, Jerry, I need help. Yes. And I have to have this conversation. I'm not sitting here with my, you know, cards close to my vest. And I'm not, no, I'm willing to collaborate. I'm willing to venture into the innovation space. So that's what I think.

12:19

Oh, absolutely. We're seeing it over and over again. Because if you're not doing it, your competitor is right. Yeah. I mean, yeah, you know, I would say a lot of progress, you know, has been made, and had to be made. I mean, you think about you think it's something right now we're on video, but, you know, a lot of times where zoom, we're on teams. Yeah, I mean, I think about just simple stuff, like pre COVID. Very few of our calls, global calls that we had as a team, or our meetings with our clients would have been video. Now all of a sudden, they're all video. And oh, by the way, when you decide you're going to do a phone call, and you don't get on video, everyone's like, where's Jerry? Why is it Jerry on video? It's think about, like how quickly it happened. Right? Right. And like when you want to, you know, get your, you know, whatever it might be your burrito in the evening, you know, now you go on the app, and you order that burrito, you don't think twice about, I'm going to go pick it up, they're going to deliver and I'm going to walk into the restaurant, it's all gonna be, you know, me touches. Well, the same thing for manufacturers, right? I mean, now, if you think back, you know, when this whole thing got started, people were scared to death of having third parties into their operations onto the shop floor. That's true. Right. And so what had to happen? Well, we had to start thinking about remote, you know, doing in servicing? And you're in the maintenance, right? Yeah, how do we actually start to do remote maintenance, right. And one way to do that is through digital connect, and getting getting more connected, right?

13:43

Edge cloud, you got IoT, whatever it might be. It's, it's transformative. And what I see and what's interesting in when we talk about maintenance space, is that we get to the point where the data, I'm collecting data, the data is it has knowledge in it right? And I'm gonna, I'm gonna analyze that data through whatever parameters or whatever AI, whatever that tool is, and then be able to say, hey, there's a trend that's taking place on that asset, it's remote, bring this, that and the other thing just because, well, that's what you need to bring, because that's what the failure mode say, Go on out there. And it's so efficient. And so your, your asset uptime, through data analytics is is improved, because that thing's not going to fail. Because it's notifying you, you get out there and maintain it. Boom, backup. Amen. Amen. And that's it. That's across the board with manufacturing in general. Absolutely. greater capacity and so on and so forth. Yeah, absolutely. Where do you see it going? Where do I see it go? Where do you see it going? greater adoption. What what I mean, it's still there's a lot of people thinking that it's it's it's more buzzword ish. Yeah. Hey, digital twin. Hey, cloud. Hey, clouds, a little bit more able to sort of like yeah, I say pictures to the cloud. They get that I got that right. But it edge IoT data analytics AI may Where do you see all of that going? Is it going to be real?

15:06

Absolutely. I'll just tell you we've had, you know, at this point, we probably had 25 to 30 companies. And granted, we just launched, you know, two and a half weeks ago, but we did a lot of pre launch activity. Right. And I can talk about it. Oh, great, wonderful.

15:22

He doesn't go ahead but you go right ahead and ride his coattails because Yeah, well, hotel

15:26

is a good is a good hotel. And I'll tell you that, that every, every company that came in here was was was talking about disrupt disruption. Okay, now we're gonna get the digital. Yeah, yeah. But it all it all sort of starts with disruption. Right. So I can't tell you and since we're talking about industrials, and manufacturers, which I love, at least half of them said, hey, my product portfolio hasn't changed in 50 years. Many of them said, for the most part, we make this this product, it hasn't changed in 40 or 50 years. But oh my now I look at electrification and the impact it's going to have, depending upon what you know, where you are in the supply chain, right, many of the big industrials are tied to you know, combustion engines, some form or fashion, right? When you look at ESG, and you look at sustainability, you look at their products, they're thinking, Oh, my, you know, this is real, this is going to happen, we're gonna have to rethink impact we're having on the environment. It's not just a, you know, a lot of you know bantering, it's it's happening and products are changing. And regulations are changing, right? Yeah, there's like one thing after another, almost every industry has something incredibly disruptive, that is right in front of them. And because of that, they're saying, Okay, we have to think differently. And I love the saying of it's, it's more about why not versus why. So it's, it's, you know, why can't we go do that? Why shouldn't we go do that, as opposed to for the last 40 years, it's like, hold on a second, we got a good thing going, why we need to change this. So

16:58

that that that speaks to the culture you're absolutely spot on. And there has to be that shift in culture that shift in thinking yes, to be able to begin to embrace this, whatever this is.

17:09

Exactly. Exactly, exactly. And then if, you know, I'm sure Mr. Nottingham talked about the customer, right? So you know, who is the customer, it's a customer, it's a consumer, it's, you know, it's a it's a distributor, it's a wholesaler, it's, you know, especially in this b2b world, all of that is in major disruptive situation right now, right? Everyone's trying to they're trying to get closer to customers? And how are they going to get closer to customers or getting closer customers by having their products be more connected? Yeah, right. And in spot and, and, and once you have that, if you think about that's worked with the membrane, that's where it starts, now of a sudden, you understand the products got to be smarter, they got to be more connected, they're going to be providing more insights. Now, all of a sudden, I got, I got more informed more intelligence, as you said earlier, and then that's going to be that's going to drive smarter supply chains, right, I can see social media, you know, someone big, and a movie star, or someone is touting some particular product, and I haven't I have I have, I'm in the supply chain of that product. You know, in today's world, what happens? The product goes nuts, everything sells off the shelf. And a month later, you know, everybody becomes

18:15

a supply chain expert, because they can't get that dog gone. Toilet paper?

18:20

Like, where's it gone?

18:24

Now, if you have the ability to see, okay, hold on a second, we're actually, you know, monitoring what's happening, all these all these different, you know, sources, not just the equipment, yes. But social media. Yeah, everything else. Now, all of a sudden, I know something's coming, I can get ahead of it. And I can start producing it ahead of time. And I can take full advantage of that opportunity. So you know, that insights from products, obviously going to drive a much more improved operation, and our ecosystem of partners. That's another that's a whole nother, as we get into all the way down to the shop floor, right? And making sure that I'm utilizing that capacity in the best way possible. So is it going to happen absolutely is going to happen. It's going to happen faster than we could ever imagine. So with

19:05

that said, how do you how do you consult or work with a client that is seeing this out there? Yes. You just rattled off? Oh, just the world is changing. We like it or not. Where do I start? Yeah. Well, that's quite like, what's my first step? What? Can I incrementally go through this process? Like, it's like there's a low hanging fruit?

19:27

Yeah, absolutely. You can. I mean, there's, you know, the first thing you need to do. We have, we call it the digital transformation playbook. And it's okay. And it starts with, you know, assessing sort of what what your current maturity is, seeing where you have gaps, and understanding, you know, where might we plug in some of these digital capabilities to close some of these gaps that we have today. It's almost like you and I think we were off. We were offline or today I said, many organizations will say, digitize and solved anything for me. Right. Okay. And then as soon as you say, Okay, well give me what is the biggest thing that needs us off? And they'll describe something to me. And I'm like, okay, great. That's here's the digital application that would solve that. All of a sudden, they're thinking about digital a whole new way. Okay. Now, again, there's some foundational elements you need to have, yeah, Dane, that no doubt about it. But I think the best place to start is, what are the biggest problems that you have today? And are there digital capabilities that we could leverage today to solve those those bigger biggest issues you have? And then from there, that becomes a platform toward a broader transformation?

20:41

Yeah, and I don't know how you can. I mean, we talk specifically many people talk about the resource challenges. Right, and and how do I get people? Yes, in my organization, to do what I need to do. And that is, from my perspective, there is a need to be able to market and recognize that digital transformation. What we see here in action, yes. is really a wonderful career. A Absolutely. And and it's not just your dirty jobs, whatever it is, it is a spectacular career. You're and I I think that that has to also be a part of that. Absolutely. It's hand in hand. It's,

21:23

yeah, there's a talent agenda. There's also a leadership agenda, too, right? That goes along with it. Yes, yes. So So everyone's quick to say, hey, there's not enough talent. But

21:32

you bring up another point that has to be addressed.

21:36

I always say there's this huge gulf between the 38th floor and the shop floor. There's a lot more sort of capabilities. Many companies actually invested in the shop floor and a lot of these technologies we're talking about, but this translation to how does it show up in the p&l? Or how's it going to show up in my finished? Yeah, that hasn't met that hasn't hasn't happened yet. Jerry, how

21:56

do they get ahold of you?

21:58

They call me. They can call me.

22:00

Are you how are you? You call this home? Most of

22:03

the time, I'm here. I'm here. Seven days a week.

22:08

Wow, you are committed. You are a digital committed guy. Man, I'm telling you. This is exciting. Yes. I wish I was you wish I had your hair, which I don't have hair. Everybody knows I have no cap on. I do it because well, it's a personal issue. Anyway, you were absolutely wonderful. Thank you very much for being on industrial talk listeners. We're going to wrap it up on the other side, we're going to be able to provide all the contact information for Jerry as well as Nottingham Spirk as well as anything else you got. You got to make this this has got to be a priority. Put this on your bucket list. When you come to Cleveland. Visit this incredible site. The return to itself is just spiritual. It really is a pipe organ. It's like you walk in rotunda, pipe organ. What is that all about? Alright, thank you very much sharing my job. Thank you very much.

23:01

Thank you for having me. All right. Stay

23:02

tuned. We'll wrap it up on the other side.

23:05

You're listening to the industrial talk Podcast Network.

23:13

What did I say? Were you gonna I mean, wasn't that a great interview? And what I like about it if we go to Nottingham, Spirky wide, and and not many places, you could say Rotunda. I mean, it is. It is it's a rotunda. And it is impressive. But the reality is, is that they bring things to market, right? They they bring it from beginning to end. And it is inspiring to see them right in the middle of solving problems and making things happen. That's why industry is so exciting. That's why you know books like the future faster than you think. They're right in the middle of it. I'm just gonna reach out to Jerry. And that's g o o t E. Go T is his last name. Reach out find out more. And he's got a major stack card out there. Thank you very much for joining industrial talk people. Be brave, daring greatly. And hang out with people like Jerry. They're bold, brave Derek Redmond Nottingham spurt, and you're going to change the world. Thank you again. We're going to have another great interview shortly. So stay tuned.

The post Jerry Gootee with EY appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Dave Lakin, CEO at Acacia Business Solutions about “Returning to the Workplace with a Focus on Honor, Truth and Integrity”.  Get the answers to your “Integrity Leadership” questions along with Dave's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

DAVE LAKIN'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/davelakin/

Company LinkedIn: https://www.linkedin.com/company/35574222

Company Website: https://acacia-solutions.com/

Company Facebook:  https://www.facebook.com/AcaciaBusinessSolutions

Twitter: https://twitter.com/BizCoachHSV

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

integrity, business, dave, project, customers, lies, people, industrial, contract, truth, lose, world, listeners, truthful, calls, roadblocks, conversation, understand, workplace, put

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get all right. Once again, thank you very much for joining the industrial talk podcast, the number one industrial related podcast in the universe. You know what came to mind as I was thinking over the weekend, you are the miracle, you are the hope. You are creators of dream you industrial, you know, hero, because you are bold, you're brave, you dare greatly. you innovate. You're changing lives, and you're changing the world. I don't think I'm overselling that one bit. All right. Dave Lakin is in the industrial talk hot seat. He is the CEO of Acacia business solutions. And we're going to be talking about honor, truth and integrity. bringing that back into your business, let's get cracking. Yeah, I was just thinking over the weekend. It's like, it's, if you're not, if you don't think that you're a hero, if you don't think that you're what you do is important. I want you to just recognize that you are the creator of miracles. It's because of your innovative thinking that you create miracles. It's because of your innovative thinking that you're creating hope. And it is because of your innovative thinking that you're creating dreams. And again, I yeah, I might be the biggest Gomer, for all things industrial. But I truly believe it, you need to believe it as well, because it's that important. And especially now, holy cow, there's a lot going on a lot of great stuff happening. pencil and paper time. Let's get cracking on that pencil and paper time. This is in Barcelona, this is a great event. Let's get back to normal. That's what I want to do. This is October 5 through the seventh. It is the IoT solutions World Congress been broadcasting there for the past couple of years, except for last year. And I'm just telling you IoT solutions World Congress, the industrial internet Consortium, they put on a fabulous, fabulous event. And of course, it's Barcelona, what can you say about that town? A lot, because it's great. All right, put that out there. That's October 5 through the seventh. The next event that I want you to put out there is the manufacturing and technology show. And this is in Cleveland, Ohio, Cleveland, Ohio, and this is November 9, through the 11th. And again, we were very fortunate last year to be able to go up to Cleveland. And it is a wonderful place with wonderful people. And I'm just excited that I'll be broadcasting from this particular event. And just, I don't know, man, it gets itchy to get like back into sort of the swing of things and start truly, truly celebrating the wonderful women and men of manufacturing the women of men of industry, the women of men of innovation, it doesn't really matter. Let's just begin that celebration because you deserve it. All right. Again, we are going to have a great conversation. Good, good interview, Keisha business solutions of the company, Dave like and that's L a k i n is the CEO. And I really enjoy the conversation about honoring, bring an honor and truth and integrity back into the workplace as we start to open doors back up. I think that that is a really wonderful thing. So enjoy this interview. Dave, welcome to the industrial talk podcast. Thank you very much for finding time in your busy schedule. Calling all the way from Huntsville, Alabama, got to share with us some great coaching insights wisdoms, for you listeners out there. So I am going to be absolutely jacked about this interview. As you know, I will Dave, background, give us a little 411 on who you are.

04:13

On March Scott, appreciate you inviting me to be here. I'm an executive coach. And I work with medium sized businesses to make them better, stronger, faster, more profitable, more efficient, and and to be more competitive and successful in the market.

04:30

How did you get into business coaching?

04:33

Well, I'm a licensed program manager and I'm a retired Navy Chief Petty Officer. And I finished up at never headquarters and went from there and the program management got burned out and decided that I really loved helping people like I did back in the Navy and transitioned into into coaching and been down for about eight years and I love every minute of it. So it's my full time gig.

05:00

Acacia is the business name, which is great. And you've been at it for what? eight plus years? You said? Eight years? Yes. Login. Alright. listeners, we're going to talk a little bit about a number of things. And so stay tuned state, like, state the issue here. What are you? What are we trying to solve with this conversation there? Dave? What are we trying to highlight? What is this, this this topic that we want to drive into, and I see it, but I want you to tell me about it.

05:37

The short Cliff's notes version is returning to the workplace from now everybody's been kind of sheltered in place. And we're, we're slowly getting back out there now. And in, you know, out of our home offices into the workplace. And you know, one of the things that the across the country we've been suffering with, for the last several years is, we're getting pretty hot and loose with the idea of truth and honesty and integrity. And, you know, that may work at home, but it doesn't work so well in the workplace, and especially with customers and vendors and things.

06:12

So it's been about a year, over a year, it just seems like it's dragging on, it seems like 10 years, FYI. But all of a sudden, you're right, that this is an interesting change that's taking place in the workplace. Companies have if they made it through the year, they're surviving, and they're trying to rebuild, and they're trying to prosper in this, whatever that next normal is. But you've identified this whole principle of honor, truth and integrity, why what's what's taken place to where that has to be identified and highlighted. I don't

06:47

know, we all want to, we always want to put our best foot forward, right? And, and make ourselves look good to prospective hires, and to vendors and partners in the marketplace. And particularly to our customers, right, the people we're working with, even you know, in the contracts world, we want our customers to just love us. And so that takes us into exaggerating our capabilities, not performance, you know, where we've worked, what we've done, you know, in the, in the whole safety world, you know, we're just as safe as we can be, you know, and, but the reality of it is, maybe not so much. And, and so that's a, that's what we're struggling with. And we take it beyond that, you know, we call it exaggerating white lies, and business ethics, things like that. But at the end of the day, it's just not true. And so where do you draw the line on it? Right? Where do you Where do you say, that's just not true? We can't, we can't say that to our customers, because we have to be able to back it up with performance, right? You know, if we, if this is our safety record, then then that means nobody's gotten hurt, you know, nobody's smashed the foot, now, nobody's lost a hand, we got to be able to say that our capabilities of our product, you know, are great up to this point. But that, but that's where they drop off. We're working on it. But that's, that's our limit. And if that means you lose a contract, I would I would much rather lose a contract. Because it would have forced me to exceed our capabilities and put our future work in jeopardy. But also, you know, maybe potentially put lives in jeopardy, too, right? So yeah, but

08:26

here's the here's the dirty little secret, right? If I submit a RFP, me to you not to say, view you, but let's say business out there, and, and I'm looking for, I'm looking for price, right? I just don't because I'm still in a in a position of I'm trying to survive, I'm trying to keep my doors open. I'm trying to rebuild, I'm trying to figure out the way of being able to prosper in this next normal. And on both sides, I'm looking for cheap and on your, their, their side, they're looking for doing it, right. So there's this mutual and, and the other thing that is a dirty little secret, if I am truthful, like everybody should be, if I'm supposed to be driven by integrity. I'm going to I am going to, unfortunately, maybe reveal a little my dirty laundry and and, and lose, like you said lose opportunities, and I can't afford to do that. What do we do? How do we change that? What are what are some actionable items that we can sort of leverage?

09:32

Well, that's that's a real problem. Right? You know, yeah, absolutely. So so what happens is, you read the you read the requirements of the contract, and then you build a proposal that that absolutely, at the very minimum, if I'm just barely meeting the requirements, this contract, then it's going to cost this much. Right. But But you know, and I know and the contractor knows the sponsor knows that that this can be 100 change orders, you know, so so this is what change orders cost, it's what you know, you usually have to put up, this is what man hours cost at these different levels. This is what materials cost, this is what research and development costs. And, and so you have to lay out all these other things. And they're going to compare you against the reality of the people they're used to working with. But I would much rather come in on on truth and integrity, because, you know, you're fighting against somebody, they might have three other guys lined up who have done this work for them before. But those three other guys also have a reputation they carry with them. Right. So yeah, they do good work. Yeah, they get done on time. But, you know, we get eaten alive and change orders, and things like that. So, you know, even if you're the new guy, if you come in with a spirit of honesty and truth and integrity, and say, This is what it's going to cost a minimum meet the, this RFP. But this is my, you know, my ala carte set of fees, that, you know, we're likely to walk into, if change orders occur, and they always occur. You know, most contractors know that the the real money's in the change orders, right?

11:13

Ah,

11:15

yeah, that is the case. So a couple of analogies here, one. Here in Louisiana, we have the causeway bridge, and there was a big project that was awarded to a particular contractor. I don't know the details of it, but that particular contract is in dispute. And the reason it's in dispute is that we naturally, we, the majority of people gravitate to the it's a commoditized market out there to a certain extent. So I'm going to gravitate to the cheapest provider, unfortunately, it's just a commoditized market. Well, that is a problem they use. From what I understand pour equipment they're trying to cut around, they're trying to make their margins are doing everything they can. It is a failure on both parts. Right. So with that said, I hear what you're saying day, Dave, and I and I'm all just like, Yeah, he's right. It's got to be about honor and truth and integrity. How do I, how do I communicate that with perspectives, prospects that I'm a, I'm a good person, my company's a good company, and we're going to, might be a little bit more but man, we're gonna deliver what do we do?

12:31

Yeah, everybody says that, though, right? So it's not like you're coming up with a new concept. No. Everybody wants to project this, this image of Look, man, you can you can trust this business is built on, on truth and trust and, you know, know, like, and trust, right? Yeah. And so, so we all go in with that position. But it's, it's the, you know, how did you end up at the end of the project, right? Normally, you're gonna have a meeting at the end of the project that wraps it all up, and says that you met all the requirements of the project. And, and, and you, that's where you get to ask the customer. So how did we do? Right? You get that customer feedback. And, you know, unless you're a brand new company, you have you have a history of that customer feedback, good and bad, you know, not every project is just going to go swimmingly, right? So you're going to have that history of feedback. So you can you can show this new customer that you've never worked for before. Look, I've worked for these 10 other companies and the Closeout project, we got these kinds of statements, loved working with them, you know, they did everything they said they were going to do which, just that right there would be amazing, right? They did everything they said they were gonna do they did on time on budget. And, and, and the project turned out great, just like we had hoped it would. So you know, so that's one thing is, is being able to show that history of great performance, right. But also in your day to day dealings, you know, when people can smell fear, they can smell desperation, they can smell I often, you know, we have we have these physical cues when we're lying, you know, tend to touch your face and look away from somebody and, and you stammer over the response to a question because, you know, the truth is too painful to tell you. Even if we even if we can't put our finger on what what a lie looks like, instinctively. Intuitively, we know what a lie looks like. We can tell when someone's lying to us. So we're fudge truth. Well, much in the plain, white lies, white lies, right? You your boss has been, you know, two days a week he's been stepping out of the office, right is don't tell his wife that he's been stepping out of the office. Right. And and you know, the reality is he's taking dance lessons so you can surprise her on her 25th anniversary, but we don't want her to know that he's been stabbed But out of the office, right? So she calls and says, where's Henry? And you say, Well, he's at the worksite. I can't I can't get him right now. Well, it's a lie. Right? So those kinds of lies, nobody gets hurt, it's not a big deal. Fine. Could you come up with something else you haven't got put on the spot. So white lies, whatever. The truth can be painful, right? The customer calls and says, hey, how come you guys weren't out on site yesterday. And the truth is, because we overbooked ourselves, and we didn't have enough manpower to be out on site there. So we were on the other side, even though said we were going to be, but the answer that you give the customer as well, our foreman was out sick, we had two other guys had COVID. And we just weren't able to get up there. You know, when when did the lies stop. And we get back to truth and honesty with our customers. We just weren't able to get out there yesterday, we're planning on putting on extra hours or whatever the response is. But, you know, at some point, we got to draw the line and say, how far we're willing to go. When you make mission vision, core value statements for your business. It's all about who we are, what we do, and what we're willing to do for business and what we're not willing to do for business. And, and integrity has to be taken into account. They're in the military, when, you know, when I was growing up in the Navy integrity was one of our core values. And they, you know, early on in my career, they the Navy redid their core values, and it just want to honor courage and commitment. And I thought it was a real failing, they took out integrity. But you know, you have to have core values in your business, you have to, you know, you have to know what they are how you define them, your people have to know what they are. And your customers have to know. They have to see it in your day to day work, even if they don't know the words.

16:52

I believe and correct me if I'm wrong, Dave, I think there is a level of desperation out there that we want to stay alive, that the market is tight. There's a lot of factors impacting the economy got it. Understand. I think COVID as a whole has given us the approval to be vulnerable, to a certain extent. I'm not perfect. I'm not, you know, a superhero. In a sense, I have challenges. And to your point, I think it's, it's more beneficial. To be truthful in saying, I don't have the people I don't have I have people that are missing just because of XYZ, whatever it is, I think your customers can understand it today. Maybe pre virus, no. Post virus, yes, they can understand it. And, you know, put your adult pants on and we want to succeed. I don't think the statistics with these projects are ideal. I think that every project to a certain extent, has suboptimal results, whatever that looks like, but it happens all the time. But, but I think, to your point, if we, if we're driven by that, we can have these conversations, we can eat that Humble Pie a little bit better. And and yeah, it's not fun, but it has to happen. If we're truly wanting to succeed and flourish into the future. I think we have to do that. That's just my my two cents.

18:34

I agree with you. 100%. But you know, look at your, your, your Scott MacKenzie from the clan, MacKenzie, your type looking guy, you know, I'm, I'm retired Navy chief and, and, you know, we just, you know, we don't want to admit our weaknesses and failings and stuff to everybody. You don't want to wear him when you sleep. But, you know, I agree with you absolutely. Just got a man up sometimes and, and be able to go and say, you know, we didn't get it, we didn't get it done. We were supposed to yesterday, we're gonna go back and do a little redo. We're gonna get it right. You can count on us for that might take a little bit longer, but it'll be right when we hand project over to you.

19:12

It's interesting in industry, unfortunately, we always have all the answers, whether we have the answers or not. But we have all the answers, right? We have the solutions. We have the direction we have the you know, the golden goose, you know, and we just, it's it was just baked into the culture. Nobody. Nobody was vulnerable. Nobody said, that's, that's a job. Yeah, I could do it. I could do that job. And so I like that, but here we are. We're trying to survive. We're trying to rebuild. What are the roadblocks, you're preaching to me? It's good. I want to survive. What are the roadblocks?

19:53

Well, let's look at the other way. What are the roadblocks to continuing the lies right? We lose trust, confidence and credibility across across the line people who sit across the table negotiating with us. They don't know if we're negotiating in good faith, because we've lied to them before and they just don't know. So number one, it makes it harder to get them to the table. So you lose customers, you lose employees, you give them all those expectations, when they're going to come to your company, they're going to be treated, you know, with dignity and respect or, or, or like a ditch digger, who knows, but you know, they're going to be treated in a certain way. And then when they're not treated, at least that well, then then they get upset. And sometimes they leave, they say, you know, 90 plus percent of the reason people leave a job is because they don't get along with their boss, because often, that's because the boss wasn't truthful with them. And of course, you lose revenue over all of it. So the roadblocks for continuing down the road of a lack of honesty and integrity could be greater than the roadblocks to just, you know, to being on a strike. Yet, if you're, if you're honest about it, you may not get the contract. But you may not end up over your head and performing badly in the project either. So, you know, which, which is more preferable, you know, from the time that you that you get awarded the contract until the start date of the of the work, can you make up that last ground for where you need to be to be able to do the work? Maybe. But in that time, we try to make up that last ground, you could be out there trying to get five other contracts that you are capable of doing.

21:32

It's an edge, I look at it. Of course, it's a people challenge, but it's also an education challenge. We don't talk about that we don't talk about the necessity in business. We do. Say we do. But do we mean it about integrity truth on are all those those? Well want to think that we're that way, right, though, don't want it all thinking, we've talked about it, we talk about it. But really, when the rubber meets the road, you're going to say yes, we can do it and try to figure out how to do it. And then during the process during the project during the whatever the work, you figure something else out, it's now, and I would imagine now is the time for bold leadership. And I think that what you're talking about is this is necessary for a vibrant business in the future. I don't have luxury of taking chances, I need to have it done right done right now. And if I have, if I have trust in what you're talking about, I feel better. I will always recognize that sure. Things happen within projects, you didn't know that you could, you couldn't remove that bolt or whatever, whatever it is, you can only say so much course. But still, if we take that position, take that level of vulnerability. I want to have that conversation that truthful, integrity driven conversation. It's great that I leave anything out there. Because I love it. I do I love what you're trying to do. And I love what it's all about. And I agree with you 100%. All right, listeners, we got a couple of things out there. We've got adding zeros, the five disciplines of online training, which is pretty cool. And then another one from adding zeros of five discipline assessments. So Dave, where do I go to get that?

23:40

Well, the The only condition on those is I would love to have a conversation with you about your business and, and where you are and where you're trying to get to, just to make sure that those things are appropriate for what it is you're trying to accomplish. And then I will send you a link. If I think on your on your show notes, you'll have my email address. They get in touch with me and we will set it all up. Looking forward to it.

24:05

All right, listeners, we're all about that education, collaboration and innovation. We got to be driven to that we've got to create a business of resiliency. And we've got to do it with a sense of integrity, honor, and truth. We just have got to do it. Dave is preaching to the choir right here. I love what you are doing and what you are talking about from a coaching perspective. Dave, thank you very much for being on the industrial talk podcast. It's been a pleasure. I really, really appreciate it. All right, listeners, we're gonna wrap it up on the other side. Remember, we're gonna have all the contact information for a day. Acacia Business Solutions is the business. He is the CEO got mad skills, his team out there. They want to make sure that you succeed. And again, it's all about education, collaboration, can't do it on your own. You need people like Dave, and innovation, you got to look at business from an innovative perspective. All right, thank you very much for joining. We're gonna wrap it up on the Other side you were listening to the industrial talk Podcast Network. Again, thank you Dave for being on the industrial talk podcast and sharing your insights and wisdom into you know, the, the need to bring back that honor, truth and integrity back into the workplace can love it. Everything will be out there at industrial talk.com all his contact information and take him up on that free stuff that he offered. All right, to recap, we've got the IoT solutions World Congress, October 5, through the seventh, Barcelona is a great location, love the location, as well as we've got the manufacturing and technology shown that is November 9, through the 11th. Those are must attend events, let's get best worlds back to sort of back to normal, whatever that might be. Let's make it happen. All right, you are the miracle. You are the dream makers. You are the light of hope. That's what an industrial heroes all about. And that's what you are all about. Thank you very much for what you're doing. hanging out with people who are bold, brave and daring greatly. I guarantee you're gonna have a wonderful time changing the world because that's where it's at industry is where it's at. All right, thank you. We're gonna have another great interview right around the corner. So stay tuned.

The post Mr. Dave Lakin with Acacia Business Solutions talks about Restoring Honor, Truth and Integrity appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Megan Lynch, President and CEO at Six Point Creative about “Letting go of your Legacy Thinking and Approach your Business with Radical Courage”. Get the answers to your “Radical Solution” questions along with Megan's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Megan and the wonderful team at Six Point Creative on trashing legacy thing and embracing radical solutions by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MEGAN LYNCH'S CONTACT INFORMATION AND FREE OFFERS:

Personal LinkedIn: https://www.linkedin.com/in/melynch/

Company LinkedIn: https://www.linkedin.com/company/sixpointcreative/

Company Website: https://sixpointcreative.com/

Free Stuff:  Go to Six Point Creative and download your, Brand Touchpoint Matrix, Free Book: Hiring to Build Brand Value and Free Brand Assessment.

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

companies, people, industrial, collaborate, stage, business, conversation, fears, talk, industry, built, innovate, megan, market, point, innovation, product, educate, listeners, scott

00:03

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, thank you very much for joining the industrial talk podcast where we celebrate you the industry heroes, you are bold, you are brave. You dare greatly solve problems, you're transforming lives and you're transforming the world. That's why we celebrate you, thank you very much for what you do to make our lives better. All right, in the hot seat. Her name is Megan Lynch. She is definitely the president and CEO of six point creative. And I gotta tell you, I was jacked on this particular doggone interview, because we talk a lot about being you know, bold, brave and daring greatly. It's one thing to talk about it. She does it, let's get cracking.

01:03

Yeah, which is really interesting when you get right down to it. Also there, and I'll talk about the necessity to be bold, to be brave, to dare greatly, specifically in this time of whatever the new normal next normal, whatever we call it, I got to come up with a better name. However, whatever we're living through. You've heard me talk over and over again about, yeah, there's the negative side. But I think there's the positive side. And I think that there is a desire to be more vulnerable, to be open to be, you know, just the necessity to be able to collaborate, because we need to educate, collaborate, and of course, innovate, especially now. But it's all great. And it's all wonderful. And it's all just dandy. Words, however, there's got to be action to it. And And what's great about Megan, is the simple fact that she does, she recognizes the necessity to be bold, brave and and dare greatly. But what does that mean? How does a business do that? How do we take it today? Whatever this world we live in today, and be able to be able to, you know, survive, rebuild and succeed. And, and she brings that real world that ability to be able to do that. So that, I mean, we need people, we need to constantly be out there and innovating. We need to be out there collaborating. And definitely she brings the tools to be able to do that now in line with what she's doing. I just plant the seed again, industry, industrial talk to Dotto is really just a neighborhood of industrial professionals. Yeah, it's a network but it's a neighborhood, because we have a desire to make everybody succeed, whatever that might be, whatever that level is. But more importantly, it is a great location to find where people are truly innovating and truly having a desire to collaborate. That's industrial talk to Dotto. It's in the works. We're doing it it's a neighborhood because we are bound together we have ties, and whether we like it or not, I think the pandemic has really highlighted the fact that we are we don't have all the answers. But you know what we have out there incredible professionals that understand what to do and how to do it, and be able to share that knowledge with you so that you can survive, rebuild and prosper. That's my intro. It's always the same, because it doesn't change. I mean, we just, we just got to collaborate. It's important to collaborate. Alright. Meghan Lynch,

03:48

President CEO, six point creative, we're gonna be talking about, you know, real tactical solutions to that point of thinking, you got to be bold, brave and daring greatly. You can't have that legacy thinking. You got to do it. What does that mean? How do you find that help? She's all about that. She's great. All right. Enjoy the interview. Megan, welcome to the industrial talk podcast, again, an absolute honor that you make time in your busy schedule to talk to the wonderful and bright listeners of industrial talk. That's what they are. Thanks so much, Scott. So excited about it. It's so cool, man. I'm going to have a great conversation. I mean,

04:27

listeners, we were having a conversation offline. As you know, we do all the time. We we do that just because we have to. And we were sort of wrestling with the necessity to educate and the companies that truly are committed to education will have no guarantees don't don't go to somebody and say, Scott guaranteed if I educate I'm going to be a success. No, that's not what I'm saying. I'm saying companies that have a greater focus on education, have a greater opportunity for success. And that's all we're trying to create here and Megan brings the lumber in this particular conversation before we get into

05:00

That interview before, give us a little 411 on who you are and why you're such an incredible professional.

05:07

Absolutely. So I have a company called six point creative. My background is in brands strategy. But really kind of what six points focus is, is to help companies who are at an inflection point, we call them second stage companies that are often family owned businesses.

05:30

companies that have kind of hit this point of a plateau have, we've kind of tapped out our existing network, we've tapped out our growth opportunities, but we're still looking for more. And we still feel like there's more opportunity in the market. Those are the companies that we really honed everything that we do to try to help. And I really did that because I have a second stage company. And I just realized that how different the needs are of companies that are established in the marketplace, who have a reputation, who have something to lose, how different they are from like a startup company, and also how very different they are then a large corporation with, you know, deep pockets and multiple levels and lots of internal expertise. These companies are really in this messy middle. And I feel like although they're being served, I don't know that they're often being so like intentionally served right around that life stage in that interesting because I, I can see if you're at a position and you've talked about second stage companies, what define what that looks like? Yeah, yeah. So a second stage company is a company that has anywhere between 10 and 100. employees, like those are loose cut offs, but it tends to be the, the range that you see it happening. And basically what happens is, early on, when you're going into second stage, there's often these like, you start to see just the need for more process. The need everything that you're doing just feels like Oh, man, like when we were super small, this just hummed. And now everything's just like so much more difficult, it's hard for me to delegate things, people aren't listening, you have a lot more people problems, people are asking for more process, and you can't give it to them, right. And then on the later side of the company, this is usually when they've like matured through that cycle. And they have some expertise, and they have some systems and processes. And oftentimes, maybe like, if it's a family owned business, maybe they're bringing in like a professional CEO, with industry experience for the first time, who's going to kind of like lead this company into the next kind of generation. And oftentimes, what you start to see then is like this push pull between the past, which is like valuable, and it's where the relationships are. And it's all this historical, you know, again, from a brand perspective, it's kind of like, the reputation that you have, and the goodwill that you've built. That track record that's so important. And then the push pull between that and then this vision for a future, which might mean doing things differently than we've done them or pivoting, you know, taking our existing product line and moving it to a new market where we see opportunity, you know, something that's coming down the line and that innovation piece, and they're these tensions between like, you know, do we stay with what exists? Or do we do this new thing. And I think often companies look at this as like, I can only do one or the other. And I think what we're really there to say is like, no, there's a third path where like, keep your reputation, you keep your customers, you keep that strength that you've built, all of that is super valuable. And that's an asset that you need to leverage. And you also have this other thing, which is this innovation, this new market, this you know, maybe new sales strategy, whatever it is a new product innovation, those things, that's going to be what's going to sustain this into the future. Because you know, it is it does become a little bit of that grow or die piece of like, if you're not growing, then you're probably shrinking, if you're not out there. So this is what I this is my head and I'm processing this information, all I hear is like it and you need to change and you need to change more, and you need to change. And over here you need to change and change and change and change. And nobody you figure you figure if a company gets to this particular second stage, they've changed, they they put a lot of sweat equity in right now you're saying Hey, hey, you still need to change. I would imagine many of these companies are saying

09:44

I just want to glide on into whatever the future. Yep. How do you how do you keep them from saying you don't want to do that? Yeah, well, I mean, I think again, it does become figuring out what is important to them. You know, if if if change is there.

10:00

Really, totally unwilling to change and they have no vision for the future will then like that's not going to be that's not really a second stage company because they don't have that next stage vision they're not trying.

10:12

So it really what they want and what they have is where they want to stay, then that's great. Like, I don't want to, I'm not gonna mess with somebody's vision for their business. You know what, what I where we really thrive is with the companies that are struggling in this kind of like middle area of like, we want to change, we see it, there's more people who need our product, they often call themselves like we're a best kept secret in the market, I often hear that, that they'll refer to themselves as like, Oh, we are best kept secret. And I'm like, Okay, well, cute. Like, do you want to let that secret out? Because that's not like, it's great that you have the confidence in what you've built? And also you don't have to be a secret.

10:59

That's, that's true. It's sort of I've heard that same thing. Sure. Absolutely. We're the best kept secret. Well, then you're leaving money on the table? You're not Yes. That's fantastic. But but but but exactly. Yeah, they'll say it proudly, you know, because they've they've built so much equity in what you know, the product that they build, or their service team or whatever it is. And the but you know, I always look at it as like, there's probably more companies more people, you know, you're always talking about these people are changemakers, they are people who want to help their products get into the right hands of people who can do something amazing with them. And so for me, the question is always, like, you know, don't we want to get that into more hands? Do we want to, you know, increase that innovation in the market? You know, if you have something that's going to change an industry, like you need to let those engineers know, you need to let those product managers know.

11:58

You know, and give them the opportunity to use what you've built. So yeah, so Okay, listeners, what we have, we're talking about second stage, companies, that's between 10 and 100 employees. But I think the key here, what Megan has pointed out is that these second stage companies want to definitely focus on growth, they're willing to, you know, deal with the pain of change, and go through that process. And that's, that's a great thing. And don't be a best kept secret. That is where we're at now.

12:27

When we start talking about that, what the outside of all that, I would imagine, because of COVID. A lot of these companies been hit pretty hard. Yep. yet they're trying to survive, rebuild, and then try to prosper in this next normal. And what does that look like to you? Yeah, so for me, again, that one of the things that COVID has done is that like, a lot of the companies we work with, we're about to have their best year ever going into COVID, I heard that so much like we are poised for our best year ever. And then they get the rug ripped out of them. And,

13:05

you know, that has an emotional like psychological effect on you of well, now I'm going to be a little bit more fearful, like I thought I was doing everything right, I thought I had this figured out, and then this thing that I totally couldn't control, you know, takes all that away from me, and we did not have the gear that we want to have, you know, so it becomes this balancing act of making sure that companies like stay in some kind of comfort zone and keep some kind of realistic, you know, safety net for themselves. But at the same time, I think it's also given companies a sense of like, Hey, we were resting on our laurels a little bit, we were a little bit complacent. We didn't make some of the big decisions that we knew we had to make, whether that was you know, getting a product launch quickly, or whether it was some personnel changes that they needed to make, they're carrying some dead weight, you know, and I think that one of the good things about COVID is that it created a sense of urgency, right? Like I like all the business owners that I'm talking to are like, Hey, we made decisions that I knew I had to make. I just didn't want to make the tough. So

14:19

worse my hand. Yeah, this is exactly what I've heard the same thing. It's like, I believe, yeah, there's the pain of COVID. Got it. Everybody knows. Yes, yes, yes, yes. And we're not going to, you know, go through that. But I think there's a silver lining in the COVID conversation, and that is the conversation of resilience, and the truth right now we're having conversations that make sense, right? I'm not gonna sit there and lollygag and, and be lazy. I want to build a business of resilience. Because when this happens again, if it happens, again, haven't helped us. I'm ready. I got a business of resilience. So I see it as a positive thing.

15:00

And a conversation in the business of resiliency. Yeah, great. Yeah, absolutely. I think you're totally right, Scott. And I think, you know, one of the things that you talk a lot about is collaboration. And I think that that's the other been the other silver lining of COVID. And I've seen so many really cool collaborations of companies coming together to solve some really complex problems, I was just talking to somebody the other day who they have like a kiosk and cart company, you know, and they serve like industrial manufacturers and food products. And they, they collaborated with some people doing some work in an electric vehicle, technology, yeah, and some cold storage people. And they put together these cool mobile vaccine units that are now being used in healthcare. This is a company that never had anything to do with health care. And now all of a sudden, they're in the healthcare industry. And it was through, you know, three or four small businesses putting their expertise together and saying, you know, what, what do we all have, that could help solve this problem. And maybe if we do it together, we could do something bigger than we might be able to do on our own. And I think that that's such a cool opportunity, especially for these smaller players in the market. Like, if we aren't collaborating with each other, then we are missing a huge opportunity to challenge those big guys, you know, huge absolutely spot on huge opportunity. And and I think that the other positive associated with COVID is the fact that

16:24

I can be humble. I don't have to have all the answers. I don't have to be that I go to Scott, he has all the answers got cheese, that's a heavy, heavy thing to carry around. Now, I can be humbled and say, I have I have this answer, but I don't have. I need help to help. And I think it's just a really,

16:47

in a weird way, a beautiful realities of the marketplace. I just I don't know how else to put it because, yeah, well, and it stripped away out of the pretense because I didn't have anything of substance to offer. Like people quickly kind of turned away from them and said, like, Okay, well, you know, I don't have time for any more Bs, like I really need to keep with people of substance. I need, you know, people who are problem solvers, people who are humble people, collaborate people who have ideas, not just people who are kind of sitting back going, Oh, shoot, you know, what do we do now? You know, but the people who are out there saying, like, I don't know exactly what to do, but I do know, I have this, does anybody need this?

17:30

And I think that that's, that's been really valuable, too. I've seen, you know, again, from relationships that that I have, I've seen kind of like, Who are the people who you can count on and who are the true experts, and who are the people who are those people who really, like truly care about what they're doing, and the people that they do it for. And then you've seen the other people kind of fall off. So, so I see this, this this resiliency model, including, you gotta educate businesses, these these second, look at my notes, second stage companies, the ones that are going to probably fare, okay, are committed to education, committed to

18:12

collaboration, and well as there's an innovation component there, they want to be more efficient going forward, I would imagine is that that's sort of like the mindset of the second stage companies that truly want to be, you know, successful. It is, I think that those aren't like when they're at their best, that is their mindset, I feel like the the kind of dark side of this is that these are companies that have put a lot of sweat equity into building what they have, whether it's their IP, whether it's their processes, whether it's their people, whether it's their relationships with their customers, I mean, these are companies who have put, you know, decades of experience into what they have built. And so I think, in their best moments, they are innovative, they are collaborative, they are educational, at their worst moments, they are fearful that they are going to lose everything that they just built, they are fearful that the customers that have been so critical to that process are going to leave them if they see them, like let's say, talking to another market or skipping a distribution model or, you know, kind of innovating too much.

19:23

And, and they're also afraid of their competitors, you know, well, we can't educate people too much because our competitors are going to steal our information or copy us. And so they turn into you know, which and all of those things like what you were talking about are all these years that like open people up and make them bigger than what they are the things that I'm that I sometimes see are things that like, shut shut companies down and make them smaller than what they are. And so those are the types of things that we kind of have to help companies work through and they're they're legitimate, like they're founded on real fears.

20:00

You know, it's it's not like, Oh, you know, you shouldn't be worried about that just do it anyway, like, these are real fears.

20:08

That's a boy, that is is a brilliant point. I appreciate that, Megan. Because I always think because I'm just gonna go out there I just that's me. But these companies that fall into that category who have invested time, energy, effort, money on all of that, over the years, that is a difficult thing to stop. But it's that that's it. And we were talking specifically about that fear of what's holding companies back. And that might be part of that. Right? Exactly. Yeah. And I think that, that one of the things is, is that you really have to kind of like meet those companies where they are and acknowledge that this fear is real, because it's so easy to come in as a consultant, and be like, hey, well, you should do this, you should do this, you should change this. And they're, you know, and it's like, well, it's you're playing with other people's money, these people are playing with their own money with their own team, that's people that they have to look in the eye, whether it's their customers, their suppliers, their employees. And so I think that, that, if we as kind of like the consultants, the coaches, the strategists, if we don't take that seriously, and really, truly listened to those fears, and help not just dismiss them, but help them problem solve for them,

21:20

then I think that we are doing them a disservice. And we can put their company in jeopardy, which is something I would never want to do so. So for me, it's a lot about kind of like, hey, like your fear is, you know, your brain telling you something is trying to protect you, right? So let's do a deep dive into what exactly is this worst case scenario that you're trying to protect yourself from, and then let's just come up with a plan to mitigate that risk. And I think that, again, risk mitigation has to be big in the way that we're thinking about growth post COVID. Because, you know, we both need to innovate, and we need to protect what we're building, we don't know when the next pandemic is coming or you know, whatever the next disaster will be. So we need to be smart about that. And we do need to mitigate risk. And I think that that's important. So. So helping companies work through that change management in a way that takes those fears seriously, and helps them put like a very concrete plan together. Because usually, really, most of those problems, if I'm, if I'm going to be like, get to the heart of it could be solved by a really good communication strategy. Like if you're worried that your customers are going to leave you, you need to talk to those customers, you need to confirm those fears or allay those fears. And that will bring them closer to you people do business with people, and so have that conversation.

22:42

And chances are, if they've been with you for that long, and you see opportunity to another market, and you're committed to still serving them, they're going to be like, hey, go for it, like we, we want you to succeed, because when you succeed, that means you're gonna better able to serve us too. So. So I think oftentimes, like some of those fears, once you actually start putting a plan in place and doing something about them, they're not as big as people feel like they are when it's just kind of like this, like, ooh, we can't take this, see, you're touching on a point of you can be vulnerable, like, as a business owner, you can be vulnerable. That doesn't mean that you're weak. That doesn't mean that you're, you've got flaws. You're just you're it's as simple as a conversation you're not in when you start talking about nobody. And I mean, nobody had global pandemic in their business continuity plan. Not what, yeah, they might have had a that's that the other thing but not, not the global pandemic. And so it starts with the conversation, it starts with just recognizing,

23:49

being vulnerable, doesn't mean that you're weak. You're just saying, hey, I've got to figure this out. Yeah. Well, and honestly, like, you're like, you're like everybody else. I mean, that was one of my biggest pain points starting out my business was I go to events, you know, a chamber of commerce event, an industry event, a trade show, a conference, and you ask all these people like, Oh, hey, how's business? And they're like, oh, business is great.

24:11

And then you get like, the same CEOs in like, a room with just them. And they're like, Oh, my gosh, like, you've got to be kidding me like this. This is blowing up, you know, this person isn't doing well. I'm worried about cash flow, I'm worried about supply chain, you know, all these things start coming out. And you're like, Whoa, you just told me everything was great. And you know, and for me, it was such a big lesson. Now I start conversations with maybe like one when that I'm having and one thing that I'm struggling with because chances are somebody else who's you know, in your business and in your circle wants to help you. So if you tell them something that you're struggling with, they might have a solution for it. They might have somewhere for you to go. And so much of that stuff like we keep so close to ourselves. So unnecessarily It's crazy, man. Again, you're hitting on really

25:00

Really great, great points. And I hope the listeners are looking at that. We're talking about resiliency. We're talking about collaborating, we're talking about educating, we're talking about risk mitigation, change management. And you know, it gets right down to being vulnerable and having a conversation, a real conversation, not something that is all, you know, hey, as the best in the world, and then you go behind closed doors, and you're just, you know, Oh, my gosh, I get up, what am I doing? I can't get up. And and you know, what the best part about it is the fact that everybody, if somebody comes and tells me goes, this was the, this was a fantastic year and all that stuff. I'd have to just say, buddy, I'm not sure about that. I think it just opened everything up and just said, I, my mind can't handle it. I need help. I hope that's the case. Yeah. Well, and I think like, you know, again, like COVID, even the people who who are like winning, you know, are in industries that have the business have the sales they're struggling with, with workforce and labor issues, or they're struggling struggling with supply chain issues, the people who don't have the sales are struggling with, you know, like, well, we need to get the sales up, we've got the people, we don't have the business. And so I think, again, like it's such an even playing field right now of even the people who you think like, they're so lucky to be in such and such Aneesh because that Nisha is doing well, right now, like, we work in a lot of like industrial,

26:23

like construction and things like that, like people making knives, blades, things. And those businesses are doing really well right now, because everybody's working on their homes, their building, you know, like, like, that's going well. But they have, they have problems too, like that creates its own issues that they have to solve for. So I think, you know, it's just a big piece of our process. You know, we call our, the process that we created for the second stage companies solve for why because? And why is in the letter, why, but also kind of like the Why are you? Why are you doing this thing? Why do you want this grow?

27:01

Because I think that everybody has some issue, and they have some vision of of how they want things to be in kind of a new future. And if we can take a very systematic approach to like, looking at that and dismantling it, and then come up with a plan to address it, then they can move forward. But right now, so many of these companies are caught in this, like really emotional space of like, we want to do this, but we don't know how. And so we have this very circular conversations internally of like, Are we going to launch this product? Are we actually doing this? Are we going into this market? Or, you know, we're not sure we're gonna position ourselves that way. And the internal teams get so frustrated, because they're just like, are we doing this? Are we not like, they don't care? They just want clear direction on what you want us to do, we're gonna have to wrap the conversation up. And I think that the beauty of what you're just saying, is that, that somebody's just looking for just that. I mean, I would imagine I'm wrestling with a lot of ideas and a lot of things, but I don't know where to go. And I think a conversation with you and your company and others will go a long way to sort of sort of lay that path out. It could be incrementally approached. Exactly. Yeah.

28:17

Yep. Just to get them like one step in the right direction. And yeah, so speaking of that, we have a if people are listening to this, and you're like, I relate to some of these paintings, I think we might be a second stage company. We have a landing page set up so it's my website is six point creative. So si XPNT. Creative Docomo, that's si x si x not the number. tricky one. Yeah. And then if you just go backslash industrial talk, yes, we have a, like a quiz that, that they can take your listeners can take right. And, you know, about 1015 minutes of their time, they'll get a not a like, standardized, like automatic score, but we're gonna put together a customized report for them on this is what we're hearing you say, and here are some legs, step one, step two, step three, you know, top

29:16

123 recommendations that we would make, and just again, so that they can have that first step of how do I start to get out of this hole that I feel myself in? So all that's for free? And on our website, and there's a couple other tools there as well that people can check out that are particularly valuable the second stage companies, all right, it's going to be out on industrial talk. So don't fear not if you didn't get the URL, it's going to all be there and you're not going to you need to take advantage of this great opportunity. Megan, Megan Lynch, thank you for being on the industrial talk podcast. You are absolutely wonderful. Thanks so much, Scott. So, God, I love it. Love the points that she was bringing up. She's talked about

30:00

Bringing the lumber man. Alright, listeners, we're gonna be wrapping it up on the other side. Stay tuned. You're listening to the industrial talk Podcast Network.

30:15

All right. Again, thank you very much for joining the industrial talk podcast that's making lunch. six point create creative. She is the President and CEO of how to get stuff done. You need her, you need what she brings to the table, because she is definitely all about your success and being able to do that in a way that expands your market. As you can tell, in the interview, bringing up pepper, absolutely like it. So go up to six point creative.com find out more. I mean, she needs to be in your Rolodex. If you're old enough to remember Rolodex, she needs to be in it. Alright, we're all about being bold, brave and daring greatly. We're all about the necessity to educate, absolutely collaborate. And of course, innovate. We're all about that. We're all about taking action. We're all about making things and we're part of this neighborhood, this industrial neighborhood that is focused on everyone. Success. We need everyone to be rowing in the same direction. industry is changing lives and changing the world. That's what you're all a part of hanging out with people that are bold, brave and daring greatly. All right, thank you. We're gonna have another great interview shortly.

The post Ms. Meghan Lynch with Six Point Creative Talks About Radical Courage with Your Business appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Lewana Harris, Personal and Professional Development Professional about “A stagnant mindset and the inability to get past challenging moments”. Get the answers to your “Transforming Mindset” questions along with Lewana's unique insight on the “How” on this Industrial Talk interview!

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The post Ms. Lewana Harris Talks About Transforming Mindset and Strategies to overcoming a Stagnant Mind. appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Dan Anderson, Manager at Life Cycle Engineering about “Real Strategies and Solutions for an Effective on-line training program”. Get the answers to your “Virtual Training” questions along with Dan's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Dan and the wonderful team at Life Cycle Engineering on upping your online virtual training platform game by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

CHARLI MATTHEWS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/danandersonlinkedinprofile/

Company LinkedIn: https://www.linkedin.com/company/life-cycle-engineering/

Company Website: https://www.lce.com/

Company Twitter: https://twitter.com/LCE_Today

Company Facebook: https://www.facebook.com/LifeCycleEngineering

Company YouTube: https://www.youtube.com/user/LifeCycleEngineering

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OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

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Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

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The post Mr. Dan Anderson with Life Cycle Engineering Talks about Solution for Upping Your Online Training Game appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Beverly Rider, about “Her Passion to Institute Good Change in the World!”

We in industry must be about serving others and improving lives without the expectation of anything in return. Beverly embodies such a purpose and is a real Industry Hero! Hear her story of industrial passion, purpose and giving on this Industrial Talk interview!

Find out more about Beverly and the wonderful team at Hitachi by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2021. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BEVERLY'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/beverlyrider/

Company LinkedIn: https://www.linkedin.com/company/hitachi/

Company Website: https://www.hitachi.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

The post Ms Beverly Rider And Her Passion to Change the World for Good appeared first on Industrial Talk.

The post Innovation with a heart. Conversation with Stephanie, Bill and Rob True Industry Heroes! appeared first on Industrial Talk.

The post Friction – Why Do We Make Everything So Damn Hard! appeared first on Industrial Talk.

The post Yep! Industry needs to Market Better and Sale more. Keep my head from exploding appeared first on Industrial Talk.

😩 Am I the only one thinking that webinars are painful and sub-optimal? Do you have Zoom fatigue? And is Death by PowerPoint the best we can do? I know our message needs to get out but is there a better way? The answer is “Yes” and I have some thoughts on making this whole virtual world less Root-Canalish.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post My Shameless Beef With Webinars, The Struggle is Real. appeared first on Industrial Talk.

The post Mr. Bill Coletti with Kith Co talks about Better Crisis Management Response to your Crisis Situation! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast, we're talking to Michelle Reines, Founder and Head Leader, at Badass Leadership about “Being Bold and the 12 Badass Leadership skills for today's challenges”. Get the answers to your “Leadership” questions along with Michelle's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Michelle and her Badass team by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MICHELLE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/michelledreines/

Company Facebook: https://www.facebook.com/BadassLeader12

Company Website: https://mdr4you.com/

Company Instagram:  https://www.instagram.com/badassleader12/

Personal Twitter:  https://twitter.com/MichelleReines

Get Your Badass Free Offer: Here!

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

leader, people, lesson, badass, leadership, michelle, listeners, team, book, podcast, important, coach, trust, conversation, organization, ass, industrial, absolutely, reality, number

SPEAKERS

Scott MacKenzie

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots. And let's get right it's another episode of the industrial talk podcast. This platform, of course, is dedicated to you, the women and men of industry, the women of men, of manufacturing, all things in between you are bold, you're brave, you dare greatly you innovate like nobody's business, you're changing the lives and you're changing the world as we speak. That's why we celebrate you on this particular podcast, because we just plain love you. All right, in the hot seat in the hot seat this time, Michelle is her name. Reines is the last name that's spelled r e i n e s. Badass Leadership is the company. She's the founder of that wonderful leadership company. It's a great conversation. She brings mad skills. Let's get cracking. All right. You're gonna like this conversation. You just can't bring the goods if you come in and say, hey, I've got badass leadership skills. You can't you've got to live those bad, badass leadership skills. And she does man. She's got a great, great attitude. Great story. Great motivation. Absolutely wonderful conversation. Okay, we're gonna make this one quick. Again, you need to be collaborating, innovating, right? And you need to be educating all the time, all the time. Because you need to be resilient. You need to be tenacious, and you need to do it with a sense of speed, we need you more than ever. Absolutely. Without a doubt, we need you more than ever. Now, you can always go out to industrial talk.com that's where I'm at. Reach out to me, I would love to have a conversation with you. I would love to be able to get you on the podcast, I would love to be able to celebrate your story because your story needs to be told, get on this doggone podcast. And let's get that story out there. Because you deserve it. Yeah. And and I'm the water's fine, man, I'm, I make it easy for you. You don't even have to worry, you don't have to sit there and say, Oh my gosh, I'm going to be on a on a podcast, we're gonna be heard by a lot of people. It's, we have a great time. But the most important thing, the most important thing is that you do need to get your story out. It does have to happen. You have a wonderful message to tell people who need to hear it. And more than ever, right? And that's why this bolt. This platform is about collaboration. 100% It is about innovation. We highlight all of the great people that are in the world of innovation, you know that? And it's all about education. We got everything out there on industrial talk.com reach out, Doggone it I saw technology baby. I can I can reach you in a big way. All right. She's in the hot seat. Michelle is in the hot seat. She's got a great snack card out there on LinkedIn. But I get you got to understand, man, I love this type of candid reality type of points and we go through all 12 and it goes by fast and she doesn't mess around. And we have a great conversation. So enjoy this particular interview because she's badass. Alright, Michelle rhiness. Welcome to the industrial talk podcast absolute, and I mean, absolute honor that you have taken time out of your busy schedule. And I think you're at the West Coast and it's still early there.

03:43

Yes, it is. I have one cup of coffee down so far. Oh, yeah. I'm

03:47

a coffee. off of that. It's good stuff. By the way. good coffee, Stumptown.

03:53

Oh, haven't heard of that one.

03:54

Oh, you got a Stumptown there you go Stumptown, I just give me a plug out there they go. Cool beans, grinded French press it delicious. Whoo.

04:04

I can think I can handle that.

04:06

Yeah, it is. It's it is good. All right, for the listeners out there. Now, I want to make sure you understand listeners, you need to go right now why she's telling her story about who she is sort of a little background loop. For one one, you need to get your paper and pencil because we're going to go down 12 and has this cool, badass leadership, things that you need to consider and write them down. Plus, we're going to have a lot of connections. So Fear not, you're gonna be able to connect with Michelle in a big way because you're not going to be disappointed. Alright Michelle, with that, give us a little 411 on who you are.

04:39

Absolutely. My name is Michelle Reines. I'm a Southern California bass gal but originally a Midwestern are out of shy town. Love it. miss it, especially the pizza and the hot dogs and the baby

04:49

food is just oh my god is committed to the food. Food Industry stuffs fine, but the food is where it's at.

04:56

It's not Yeah, I think on a diet. Just to go Because I always gain five to seven in three days. It's

05:02

insane. It's delicious.

05:04

Yes, yes. Anyway, so I'm a leadership development coach now. But really, I'm, you know, a grassroots gal I grew up, started out in sales, and then worked my way up through operational leadership and made a lot of mistakes. Hence, the book is called from bad to badass. So the book is primarily about all the bumps and bruises. And so that's been my journey. And that's where these lessons were born from, from all the mistakes that I've made all the human capital casualties that I've caused, the operational dysfunctions that happened along the way. And so really, that's who I am and why I'm doing the work I'm doing as a badass leader.

05:45

I like it. And if you were listening to a little buzzer back there, I had a fan on me. So I'm sorry about that. I've, I've shut it down.

05:51

You hot flashing this morning.

05:53

I'm always hot flashes. I'm always warm. I don't know. And I live in Louisiana. It's amazing. I'm gonna digress real quick. When we first moved out here 20 years ago, I remember and we moved from California Yorba Linda area and moved out here. And I remember, mowing my lawn in Yorba Linda took me about a half hour max. And that's with chit chatting with the neighbors. Coming here. I got this big ol yard, I thought it was gonna have a coronary. A ride mower with a cup holder. Right? So let's let's start into what we're talking about what if this was a leadership conversation, this is truly important. You know, as well, as I do listeners out there, we've been talking a lot about collaboration, innovation and education, with a sense of speed and purpose, and tenacity. This is where we're at today. This is what you need to do. And all of the conversations that I have, regarding any innovation, technology, anything like that it gets down to culture, and people, you need leaders. And if you've been listening to the podcast, you know that I think this challenge is to finger death punch that we had with COVID highlighted, unfortunately, are fortunately, great leaders, and not so great leaders. And I think I put the pressure on the ones that are not so great. And and really expose some of the challenges. And that's why this conversation is so, so spectacular. All right. I'm going to start out with the question real quick, Michelle, like, let's let's lay the mistakes down. You said you made eggs. Just let's talk a little bit about that.

07:32

There are so many let me start with my, what I call my cataclysmic wake up call, which was when I was, you know, I firsthand experience the Peter Principle. So for those of you who haven't heard of it, it's when you're promoted to your level of incompetence, which I most definitely was the greatest sales field, put some fantastic numbers up on the board, got some recognition from the powers that be at the corporate headquarters and boom, earned a promotion. Now I had 14 to 18 lives it was responsible for and zero competency when it came to understanding how to lead. And my wake up came in the form of a pile of resignations and in keys and some very colorful language letting me know where I could stick it and what they thought of me. And it wasn't and you know, the the scariest part about it is I was oblivious. You know, I was an unconscious manager, I wasn't a leader. So I lacked self awareness, I had no idea I was blowing it, especially when it came to human capital. And that was the first time that I realized and really became familiar with my mere with it my team, that's my results. And I was fortunate enough to be 25 at the time, or just turning 26. So to get that lesson at such a young age was really important because it really set the course correction for me of what would be a lifelong commitment to learning how to lead.

08:49

Isn't it interesting how companies and as happens all across that it's not one company or another companies just do this, you have success, you have success out in the field, you're doing whatever you need to do. And there's just this natural tendency to say, ah, success out in the field, great leader. Not the case carry on. It just happens over and over again. And not only that great leader, but we don't have to train because we don't want to train. We don't want to educate. We don't want to do all of that. But why not? Because she's had success over here. guaranteed success over there. And it just is an absolute. I could say some

09:28

It's dangerous. It's a little dangerous. Yeah.

09:32

Not to say it doesn't happen successfully. And sometimes it does, but that's the reality of it. So you have this experience. You're saying Damn, I got I've got some challenges here. People are putting the right and Yeah, you got to build it back up. You got to figure out you have some real challenges. So this started your journey on on the badass leadership road. Is that correct?

09:56

I would say that the real the reality of badass leader was wasn't born until after I became a leadership coach. But I definitely got on the path of recognizing that I needed to do something differently for people to want to play on my team. And at that time, we're talking early 1990. So I'm 56 now, right? So in early 1990s, there wasn't, you know, an abundance of great leadership books, we were still very top down as, as leaders. And then I'm a female leader in downtown Chicago, right. So man's down, especially in the 1990s. So I didn't have a lot of resources didn't have the support. So I had to figure out how to basically bolt it together, and, and try different things to figure out how to get people to want to get out of bed and come and play their ass off for me on my team. And so that's where I started to get on the path of Okay, how do I figure it out? And one of the first things I did was Well, first off the bad news, the really bad news that made that cataclysmic failure even worse is I was working in a unionized an environment. Yeah, you don't want to mess with the union. People.

11:02

My there man, bad.

11:05

Shy town unions. Yeah, I mean, it was so I really blew it. So I had, you know, the unions weren't anxious to bring and give me personnel replacement personnel. And I'm sure not going to have people walk through, you know, in the blacklisted because they're, you know, trying to come to work for me. So I had a lot of bridge rebuilding to do and trust to earn before I could even start rehiring. So it was it was bad news was with the engineering and janitorial unions and downtown for building managers. not pretty. Yeah. So but great experience, you know, and what a great education for me to figure out how to, you know, choke down some Humble Pie very quickly, and then figure out how do I now get replacement workers it'll it'll come to come to work for me because my reputation was was crap at that point.

11:55

Yeah. I don't want to ask what you did. It was not fun. It was easy. Hi, I found the the napalm bomb. Just sitting there just torching and it's sticking on people and everything. I've been there done that I know exactly what it's all about. Let's, let's turn the table. All right, paper and pencil time. Everybody out there. We're gonna go through the the 12. Right. The 12 is I can't say 12 steps. It's not

12:21

your ship lessons.

12:22

That's about right. That's 12 leadership lessons. And we're gonna start with number one. Okay, paper and pencil right here. It's easy. It's an easy one. Talk about Don't be an ass. Exactly.

12:35

Yeah, talk, guys. Yeah, so that was my that was my first bull ride, what I call in the book, my bull ride my fall from grace. So with that team, that's why

12:44

you are NASS,

12:46

you're an ass absolute ass. And I was oblivious to that fact, which is actually quite dangerous. And, and over the years, I've worked with a lot of executive leaders and middle mid level leaders that are oblivious to the fact that they're also a mass. And so that lack of self awareness is scary, especially in an environment, which was the environment I was in where the metrics were looking good. I mean, we were month over month kicking butt. And so on paper, if you're sitting in a C suite, and you're looking at reports, you're thinking Michelle is out there getting it done, and her team's kicking ass. And the reality is the way I went about it, it's not sustainable. And it you know, fortunately for me, they walked out that the really scary part of the slow bleeds, right? The people who you start losing one at a time. And so it's really doesn't hit the radar, you don't get the blip that, hey, maybe it's a leadership problem. And so you get that slow attrition. But for me, I had an abrupt wake up, multiple people walked out at once. And so I couldn't hide behind that. And so that's where it gets really scary when you have unconscious leadership at the helm. And they're getting results either because of you know, the industry is wrong, right. And they have the right products, and they're in the right timing in the right environment. But they still suck as a leader. Imagine how much that's costing organizations. But here's the deal. How

14:04

did how did you come up with the fact that you were being an ass? I know, I,

14:09

I did it you made.

14:12

But you have to have a self awareness, you have to have that level of humility to say, yeah, I'm not a nice person. And it's, and it shows. Yeah,

14:21

well, and the metric I was measuring for success was the one that was on the page, right? And so when the people came up and basically said, You're a B, and you're this that need to get more out of here. You know, that was my wake up call. It wasn't my self awareness. They brought it to my attention. And then I realized I'm the common denominator here.

14:42

I'm the problem. When it gets down to humility, you're gonna have to just accept it, no matter how painful it is. You're gonna have to just say, Yeah, I stepped to the door. My family tells me that I am. Just is

14:56

joshy maybe it's not true. But when you get to her more

15:00

Yeah, I do. All right. You got that level? Don't be an ass. That's number one. And you're gonna have to just sort of have that self reflection. If you're sitting there going, I'm not an Ask your NASS. Figure it out. Alright, number two, stop, drop. Take a selfie. Yeah, I'm intrigued

15:22

talk. Yes. So now that you know that you're an ass, right? So you need to stop, drop, take a selfie and figure out what's working for you that you want to keep in your toolbox, what's not working for you? That's blowing people up causing human capital casualties costing your organization's money and in brand reputation and so forth. And then what is it that you need to do differently, so you really need to self diagnose. And there are a ton of tools out there that you can leverage to help get a better understanding of how you communicate, from you know, engagement tools to personality profiling, one I'm a huge fan of is the everything disc product. My MDR brand supports it fully and we leverage it in our toolbox, that badass leader, so you know, get to know your selfie. And I you know, I use a play on word but words but the reality is you can't fix it. If you don't understand what's not working. It's just like a diagnosis. You go to a doctor, you get a diagnosis, you get a treatment plan.

16:17

Yeah, and I can see how and being who I am. If I go down this road, I've realized that I am an ass, and I realize I need help. And then I go down the road and I do the self assessments and I figure out what my strengths, weaknesses, whatever it might be. I'm not done right now. Typically, typically, I'm gonna say, All right. I'm ready to roll. I'm a leader now. All right, let's

16:44

go It is the first step.

16:45

Yeah. And I mean, it's just he got it. What I'm saying, ladies listeners is you got to just keep going. Don't don't just stop and say hey, number two, I'm done. I, I am. There it is. Alright, number three. Let's talk about trust baby. Let's talk about

17:02

so yeah. So you know, I one of the things I wanted to follow up with on a comment that you made is I think about leadership, as you know, you buy the you invest in that gym membership, right? And you go and you work out really hard for a week. Yeah. And then you're like, Okay, I'm healthy. I'm fit, you know, and, you know, it's like, if you don't show up, and you don't do the work and you're not consistent, then you're not going to stay healthy. You're not going to say fit. So it's evolved, right? Yep. Yeah, so So let's talk about trust, baby. So trust is now that you understand what's working for you not working for you what you need to do differently, then the most important thing when it comes to people and leadership, is to make sure that you're pouring the concrete in the foundation of trust. Because that is that is, you know, and it's not my revelation, there are a lot of leaders before me that have come up with that. But I can tell you that when your teams don't trust you, or when I don't trust a leader, I'm not going to give them all of my equity. Right? I'm not going to be going the extra mile, right, I need to know that I feel safe, and that I can speak my, my my truth. Right, and that I'm gonna that you'll go to the line for me that I can trust that it's a safe environment. It's a safe culture. Yeah, you know, all of those things are critically important. You know, and it is the foundation on which about esteem is built, you know, and that that is a critically important next step for leaders.

18:22

I've been in organizations where that trust is not available, nobody feels comfortable with say, no, that's not a really good. And if they share their insights, whether it's right or wrong, it doesn't really matter. That feeling of being able to share is so important, because nothing. I mean, come on. It's like you got to be able to do that and have that that trust boy, once you do, great things can happen. Right insights can happen, which is just absolutely spectacular,

18:52

which makes you better as a leader and makes your team better.

18:56

God Luli. All right. Let's talk a little bit about put your people first What?

19:07

Yeah, so now that you've established trust, right, you need to make sure that as a leader, that you're prioritizing people over performance, which Wow, is that counter intuitive to everything that organizations teach? Right? It's about the metric that we look for is the performance result. But what we forget is that the machine that gets us there are people and so we have to take care of our people first in that metric of the performance is the outcome you enjoy cuz you're a badass leader.

19:33

Yeah, see, I've always get it take the picture of if you are in a leadership role, right? It I always upset turn upside down that pyramid, you're at the bottom, maybe you're at the bottom and you're helping others succeed, whether he like it or not. And if they succeed, we all succeed and we're sipping champagne. If you are flipped around, and you're sitting there yelling at him, and now you're drinking beer, trust me you're drinking beer, not Champagne.

20:00

Yeah. Well, you're back down to lesson one, right? You're being an ass. So you have to flip the pyramid. You do. Yeah. Do.

20:06

All right. There you go, man. So far, so good listeners. I'm telling you right now I'm enjoying this conversation. All right. Number five. Be an epic coach. Gotta be.

20:19

Yeah, that is Boy, that's a lesson. That's an investment. I wish I had done so much earlier in my career. Yeah, I, you know, I would if I had to do over, I would actually get certified as a coach when I was in a leadership position. Because there's nothing more transformative, pardon me, with a team then having a leader who's an epic coach, and knowing how to coach and knowing exactly what your people need, and when they need it. And they need it served up their way, not your way. And you have to understand your teams, you have to know how to apply those coaching skills that is a true Maximizer to outcomes. She has a lot of fun.

20:58

It is but I think that it segues into the next one, which is really important. Let's say I've, I've realized I'm an ass, I take this steps to stop being an ass. I start to build trust, right? And then I put my people first. Now I'm building my epic persona, my coaching capabilities. And now we got to build that doggone team that that badass team. Talk to us a little bit about that.

21:26

Yeah. So lesson six is you know, once and that's the key, you just did what exactly what the book is designed to do. It's all about stacking the lessons, right? So you got to start from with lesson one all the way through five. And then because you're epic coaching, you've got that foundation of trust. Now you're in the now you have the capacity as a leader, to design to recruit to build that badass team. And building a badass team is everything from your recruitment processes, your interviews, your onboarding process, your ongoing coaching, how you integrate them to your team, building what I call a musketeer workforce, to where they understand the culture is all for one One for all, we don't throw each other under the bus. We don't, you know, it's not an egotistical environment, and that those types of bad behaviors will be held accountable and not tolerated. So it's really setting the framework for the culture that you expect your team to help uphold. And then you have to be willing to hold people accountable when they step out of line, right?

22:25

Yeah, but but but again, if if you do the steps one through five, the correct way, then everything else is fine. It just sort of falls into place. Now, many of the conversations I've had, especially right now, as we sort of look at this next normal, new normal, whatever normal that we call it, a lot of companies are trying to survive trying to rebuild. Right? And how do you prosper in this new world that we call it? And what's interesting is that a part of that is you got to make you have to make resource decisions, people human decisions, not everybody, I think pre virus, we are a bit lazy, little fat, little, you know, slow and sluggish. Now the virus, we better be lean and focused and sharp. And that comes down with the team and I like that build that badass team. Those are great questions to have in it. Of course, to do that there's a ton of other steps to be able to follow but we're not gonna we're not gonna but that's in the book is it? Is it is it's absolutely in the book. segue right there, baby. All right, this is an interesting one. Got the badass team. Now you want to create a struggle? Yeah, that? Well,

23:39

here's the thing is this is what got me in trouble, right? This is what caused the CATA cosmic explosion or the bull ride is that I created the struggle I came in, I did a takeover on a team. And I went in I created struggle, I didn't have less than one through six in play, right? So I showed up as an acid, it backfired, right? So that so the premise here is take care of lesson one through six and you can create the struggle all day long, your people trust you, you can stretch them, you can grow them outside their, their comfort zones, you can expand their job descriptions, you can cross pollinate. Now you can leverage and the idea is, you know, I say in my book be like Gumby and stretch them, you know, stretch them into their greatest possibility and let them discover their potential. That's what great leaders do we create more great leaders. It's leadership is not a title. Right? It's an attitude. It's a commitment. It's a behavior. And so anyone can be a leader. And so our can our role as a leader is to develop other leaders. And this allows us to do that.

24:37

Yeah, but and I'm telling you right now, you're not gonna be a good leader, if you're not struggling if you're not struggling each and every day. And if you're not feeling that, and if you're not overcoming and, you know, climbing that mountain and doing the things that you need to do in your week. Yeah, you're not growing, you're not growing at all.

24:54

Yeah, you know, the growth and possibility are outside the comfort zone. It's not inside. Yeah,

25:01

some days I don't want to push it.

25:05

But today I'm not. It's

25:07

a good day

25:09

today. All right, let's go to eight. Suck it up, Buttercup.

25:14

Yes. And boy hasn't this year given us an opportunity to do some of that. So that so how are we? So no,

25:22

no, this is great for me to be an asshole. That's why I really am one,

25:30

we're in a constant state of re innovating right evolution can this is now you know, you go right down to you know your purpose where you say collaborate, innovate, educate, right, and we do it with with purpose and tenacity, right? So these lessons help you do that. And in the in the midst of a struggle or suck it up Buttercup mindset is really when we are in the trenches, and we're going through be at a crisis, that ticket one of the examples I use in the book was the 2008, real estate market collapse, you know, I was in real estate operations under a brand new construction project that was going coming out of the ground ultimately going to be 3000 residences, and boom, the 2008 rug was pulled out from underneath us, right, you had fewer people, loss of benefits of people handing in keys and walking out on their assets, you know, people committing suicide, I both, you know, I mean, it's like, really, really bad crisis. So as a leader, I mean, all eyes are on the leader. And so how we suck it up and present ourselves to our team, they're going to help them navigate, or they're going to collapse. And so it's really important that we know where to go to help get support for ourselves. But we don't get that support from our teams. We get it from peers, we get it from mentors, we get it from our leaders, we don't want to, you know, share our you know, worst fears and drama downward through the organization. We want to empathize, but our role is to support and navigate.

26:57

I like it. I like it. Absolutely. Spot on. Number nine, we're gonna have to zip through a little bit because we're running out of time. So let's do these things. Don't be a kiss ass, please.

27:07

Yes, yes, please don't. Yeah, so I will keep this one short. But the reality is that we have to learn as leaders how to communicate respectfully sugar free in order to get our objectives achieved, and that's a talent, and it can be done, it can be learned, and it's critically important. We know how to do that. Why leaders? Yeah, they need to know how we think they need to know when we disagree, and we need to know how to disagree. last thing you want is an artificially harmonious environment. And if you're a kiss ass, that's what you're creating.

27:36

Love it. Love speaking my language. Be a groupie? Yeah. Don't Don't be a kiss as well be a groupie, be a groupie.

27:45

Yeah. And the groupie part is for your people. Right. So, you know, one of the metaphors I use is you know, when I go to see you know, if I'm going to go to a Metallica concert, right? You know, I'm buying the T shirt, I'm getting in line I want in the autographs, I'm you know, screaming and hollering and acting like a lunatic. So excited and enthusiastic. And I don't even know these guys, right? And so I work with people every single day, my team, I need to be a groupie. For my team. As a leader, they need to know that you're their number one fan.

28:13

I see. I like that. And you're the first person that mentioned Metallica on just real talk. Which is all cool. Don't get me wrong. It's cool. All right, expand your tribe number 11. Expand your tribe.

28:28

Yeah, so the idea here is this was a too little too late lesson for me, I should have been drinking from this Kool Aid a lot sooner, we're better together. Bottom line, we need to expand our tribe. And we need to cross pollinate and share our intellectual capital with one another makes our organization stronger, healthier and more competitive.

28:46

And that's part of that collaborative collaboration mantra. Because you're absolutely correct. You don't have all the answers. No, you might have a little sliver of that pie. But somebody else might have another sliver. And and better together. Yeah, it's on my notes. Good. Now well, last one number 12. love somebody like you. Yes,

29:13

there's a song like that by Keith Urban. It's a great song.

29:17

But that one what's your Metallica now?

29:20

I hate I've diversified the fight with my music tastes. So love somebody like you is a personal story. It's a it's a lesson that I learned from my ex husband who is dying from cancer and who ultimately did did lose his battle. And what was interesting is he was an achiever of life, you know, much like I am he was on the Ferrari gas pedal of accomplishing life. And once you know you are hit with what they call a death row. diagnosis. Perspective changes very swiftly and the education I received from him in his final months that he he fought like hell, but was that There were three things that he found most important that if he could reset, how to do over, he discovered that the most important thing in life was health, and that all that he had acquired, and he had been quite, quite successful. Yeah, he would have given all of it away to have his health. And the reason why he wanted his health was for lesson, the second piece was more more time. So he really wanted time. And the third piece of that was with those he loved. And so the his value system was just flipped on his head. And so that is critically important. So when we think about being badass leaders and getting all lessons one through 11, together, if we're not taking care of ourselves, and we're not taking care of our mental, physical, emotional health and well being, then we're never going to really be a truly badass leader. And I have to confess, a lot of people have challenged me and said, How come that's less than 12? If that's so important, and I said, because it's an autobiography, this is an autobiography of lessons learned. And this is a lesson that I still get to align properly. Because I'm an accomplished author, I'm a gas pedal results oriented kind of gal. And I need to constantly be reminded that I need to take care of myself, and so that I can take care of others. And this is a work in progress for me. So I really invite listeners to put number 12. And at number zero, right, let that be your foundation that you build all other 11 lessons off.

31:25

Yeah, but here, here's, here's the reality guide. I don't think people realize it until they're in that position. Right? Yeah. Yeah. And it's hard not to go through the, the 12. Learn the 11 steps and understand because baked in there is a, like I said, a desire to be other focus, humble, beautiful qualities. And until you have those and see them and experience it. It's hard to even begin to address that desire to health, mental physical, be with somebody and that's, and I always say, Hey, be bold, be brave. Dare greatly, right? Yeah, like your gas pedal analogy. You're going to change the world. But the best part about that hang out with people who are bold, brave and daring greatly. And I'm telling you, you're unstoppable. And it is on and it is exciting. And it's

32:18

rocket fuel.

32:20

It's it's a fun ride. I don't care if he's whatever success means. But it is fun. And I always encourage that. always

32:29

asked me to

32:31

number 12. All right, you asked about there on LinkedIn.

32:35

Yes, you betcha.

32:37

All right, listeners. Now a couple of things. Couple of things that we need to talk a little bit about here real quick. Just real quick. Don't don't don't walk away yet. We're gonna have a couple of links. I think you could get our book right. You could get your book out there.

32:51

Yeah, it's on Amazon.

32:55

That's a must read. And then I think you have something else that is something about the toolbox lesson. Yeah. So

33:02

on the website, one go to badass leader calm. And then check out the toolboxes. Not only are they fun and make you laugh as you read through it, but there's some really fantastic resources there to help you get that selfie in alignment.

33:16

Love it. Alright, leaders. See how I did that that industry? You need to reach out to Michelle rhiness. Now she spells it. Just FYI. Our Ei n e s? Yes. But it's pronounced rhiness. So don't make that mistake, put it there. Type in badass and you'll find her

33:38

badass later, you'll find me. Yeah. And don't forget about the gift page because I did set up a gift page for your listeners where they can download some fun goodies. And so if they go to the website, badass leader.com Yeah, forward slash, podcast hyphen gift. It you're not going to find it if you go to the website because it's only for podcast listeners. So your secret thing on the back the podcast, I think

34:02

I need to have that on my website, right? Yes, she did. All right, listeners. Michelle Ryan is username badass leadership. Is it the organization and I'm telling you she brought the truth bombs big time. Thank you very much for joining. Oh, was a kick. Thanks

34:18

so much for having me.

34:20

listeners. Don't go away. We're gonna be right back. And I'm gonna wrap it up on the other side. So stay tuned. You're listening to the industrial talk Podcast Network.

34:35

All right. What did I tell you, Michelle Reines. Those 12 points are absolutely spectacular. I guarantee you she's got a book out there. You need to get it. You just got to have those points down. You got to live those points. And and I'm telling you, you will not be disappointed. And I mean, she's got a job to her. She's got a great stat card. She's a lot of fun. Alright, Michelle Rines. Now that's our Ei n. e S. Do not make mistake, putting a little comment in there badass leadership. You will find her. All right. Be bold, be brave, you know that I'm gonna do that all the time. Be bold, be brave, daring greatly. You've got to do that more than ever before. Right now, right now, right? You got to do it. But more importantly, find those bold, brave and daring greatly professionals. Bring them in, start to collaborate with them, start to innovate with them, start to educate, and I'm telling you, you're going to change the world. Remember, reach out, reach out to me industrial talk.com I'm here in the waters nice and warm. We're gonna have another great interview right around the corner. Thank you very much for joining the industrial talk podcast. We will be back shortly

The post Ms. Michelle Reines with Badass Leadership talks about why you need Badass Leadership Today! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast and in conjunction with IoT Solutions World Congress, we're talking to Bill Schmarzo – The Dean of Big Data about “The Dangers of Legacy Thinking and The Power of Hope in Innovation”. Get the answers to your “Culture of Empowerment and Culture of Innovation” questions along with Bill's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Bill by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BILL'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/schmarzo/

Personal Twitter: https://twitter.com/schmarzo

Get Your Access to the IoT Solutions World Congress Digital Summit: HERE

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

The post Bill Schmarzo talks about he Dangers of Legacy Thinking and the power of Hope to Innovation appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Lisa Ryan, Chief Appreciation Officer at Grategy about “Powerful Strategies for Retaining Your Valuable Talent in This World of COVID19”. Get the answers to your “Employee Retention” questions along with Lisa's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Lisa and the wonderful team at Grategy by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

LISA'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/asklisaryan/

Company LinkedIn: https://www.linkedin.com/company/grategy/

Company Website: https://lisaryanspeaks.com/

Company Facebook: https://www.facebook.com/LisaRyanSpeaker/

Company Instagram: https://www.instagram.com/lisaryanspeaker/

Company Twitter: https://www.twitter.com/grategy

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Ms. Lisa Ryan Chief Appreciation Office with Grategy Talks About Successful Employee Retention Strategies appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking about the virtual event of the year- Fluke Reliability’s Xcelerate20! Home to 3 powerful iconic brands – Pruftechnik, eMaint, Fluke Connect and Accelix. (that right-the guys with the black and yellow tools are FAR more than just hardware!) Join forward-thinking maintenance & reliability pros as they gather, learn, get inspired and become resilient. On air we are speaking Suzane Greeman, President and Principal Asset Management Advisor at Greeman Asset Management Solutions about “What does a resilient career look like”. Below is a quick summary of Suzane's Xcelerate20. You can find out more about Suzane by the links below.

What would it take to have a profession or career that outlasts roles and transcends companies and industries? Can you experience professional fulfillment, while maintaining relevance to your stakeholders?

Many professionals would love to do so but are unsure of how to get this and how to sustain it. Yet, the making of a resilient, timeless professional that can mitigate risks associated with relying on a single company or role, needs to be holistically planned. Sounds obvious, but what does holistic planning of one’s career involve? It requires partnership with one’s self.

In this 50-minute speech, asset management strategist and author, Suzane Greeman will invite participants to journey through some lessons that she learned at the “University of Hard Knocks”. She will share some important elements of a timeless career and key steps that she has used to partner with herself to develop true resilience in professional life.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SUZANE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/suzane-greeman-asset-mgmt-exec/

Company LinkedIn: https://www.linkedin.com/company/greeman-asset-management-solutions/

Company Website: https://greemanassetmanagement.com/

Company Facebook: https://www.facebook.com/GAMSINCASSETS

Instagram: https://www.instagram.com/gamsinc_assets/

Twitter: https://twitter.com/gamsinc_assets/

SIGNUP FOR FLUKE RELIABILITY'S XCELERATE20, RIGHT HERE RIGHT NOT – YOU WILL NOT BE DISSAPPOINTED!

Xcelerate20

PODCAST VIDEO:

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

people, asset management, risks, talking, Suzane, assets, collaborate, organization, listeners, career, work, Reliability, resilience, opportunities, reached, company, resilient, business, Xcelerate20, certification

SPEAKERS

Scott MacKenzie, Suzane Greeman

00:03

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go Hey

Scott MacKenzie 00:21

there, welcome to the industrial talk, podcast, absolute honor, once again, that you have joined this platform, this industrial talk platform that features in it does features the women and men of industry, the women of men of manufacturing companies that get it done, they are bold, they're brave, they dare greatly. They're changing the world through innovation. They constantly think that's what they constantly do. They never stop. And they never stop saying, How can we help people? That's, that's the biggest part. They're making my life better. And I guarantee you they're making your life better. Even if you don't notice it. They're making your life better. All right, who's in the hot seat? That's right, her name is Suzane Greemen. That's gr e ma n. She's got a lot of pep out there. She's exciting to

Suzane Greeman 05:03

Oh, my goodness, Scott, thank you so much for having me. I I'm still laughing from our last one. And that was fun, wasn't it years ago.

Scott MacKenzie 05:14

If you can tell in her voice, she's passionate about what she does. And she's she's infectious, in a good way not infectious, like a COVID way.

Suzane Greeman 05:23

Thank you.

Scott MacKenzie 05:25

Why would I use infectious in this world that we live in pandemic? No, she's not COVID. She's a good infection. Yeah. Whatever that looks like.

Suzane Greeman 05:36

All right, but I'm really excited to be here. And thanks for having me again. And thanks for working with us to get Xcelerate20 2020.

Scott MacKenzie 05:47

That's an exciting event is virtual, and they're, they're a Fluke. reliabilities doing a lot to make that event really spectacular. And you to make that happen. You're one of the keynotes.

Suzane Greeman 05:59

Yeah. And as I'm quite pleased that and, you know, when Donna reached out and asked me if I duet she got on the phone, actually. And I thought, well, first of all, I can't say no to dawn. I can't say no to flute. But it was such an interesting prospect, because then I asked her, What was the theme that she was working with? And she mentioned that resilience? And so I thought, Okay, how about, if I were to talk about building a timeless career, you know, and a timeless career is about resilience in your professional life. But that comes from something that was so partnership,

Scott MacKenzie 06:38

self partnership, but before, because that's, that's great stuff. And let me just sort of what got you to this point, give us a little background on who Suzane is, by the way, she spells her name, Su z, A and E. So don't go out there and say, Scott, I can't find her. Just spell her first name wrong.

Suzane Greeman 06:57

Oh, oh, my goodness, I didn't even think about that as a possibility. But yes, oh, yeah,

Scott MacKenzie 07:03

I do. Because I'm a paid professional. Make sure that you get the biggest bang for you know, this, no, this is all fun. So give us a little background there, Suzane, real quick.

Suzane Greeman 07:14

So I myself, I'm an engineer by by discipline. And I've also gone through and done like my MBA, because I wanted to learn about all aspects of of my professional life. So I mentor the business side of it as well. And I've done quite a bit of other asset management certification. So my line of work is asset management. I have a company and that company delivers asset management, consulting, education, and really advisory services coaching for our clients. That's that's what we do. So it's along the lines of asset management. So just before I'm gonna interrupt real quick define asset management, what do you mean by that? So what we're looking at with asset management is how we manage our assets to deliver value to our stakeholders. And it really comes down to that if you start from the perspective of value, then you work your way back to assets that you're supposed to have, then that dictates how you manage the assets that you have, how you look at asset turns, when are you supposed to be changing over assets, because you want to be sure that you're not miss miss? Well, spending money in appropriately put it that way, especially, especially now, nicely,

Scott MacKenzie 08:32

better have those hot guys going and making sure that you're spending the right money at the right time with the right asset, start talking about assets, we're talking about a pop about that thing that is important to either your manufacturing, whatever your base that we're talking about,

Suzane Greeman 08:48

right? So we're talking about, you know, your quiet, right, all of those types of equipment, but you're also talking about infrastructure that you walk on infrastructure that delivers your water takes away your sewage, you know, we're also talking about data, we're talking about your it network, we're talking at some point, even about your human assets, we're talking about intellectual property. So it could be like a wide variety of assets that that companies are, are looking at. So the most important thing is if you start from a perspective of value, then every single transaction every every, we call them investment decision that you're trying to make, whether it's big or small, you always examine the question of value and whether that is of best value to the organization and to its its stakeholders.

Scott MacKenzie 09:37

It's so interesting that you bring that up and when we start talking about asset management, some people have put on their financial hats and and I think it is a perspective of value art and I'll look at it I'll try to simplify because I am not. And I repeat you listeners out there. I'm not as smart as Suzane. So I always have to simplify down to the real so

Suzane Greeman 10:00

You you've been well question to remember that every time you say something funny remember how much I my capability to laugh is tremendous. So just remember that.

Scott MacKenzie 10:10

That's why I'm doing it. Definitely. So I look at it this way two things, is it? Is it something that's going to make me money? or save me money, right? And I can throw in safety and I can do all of that other stuff. But really, when we start talking about what has taken place within this pandemic world is this next normal, whatever we want to call it. I'm laser being focused on how do I retain the right talent? Right? How do I manage my risks, or build a wall around and get rid of that risk? Save money, make money, right, and to create a business that has some level of resiliency? And that's all you're talking about? quite frank, right? And you're not saying it from? You know, I mean, everybody, everything's an asset.

Suzane Greeman 10:55

Yes, everything's an asset. And, and I'm glad that you broke it down. Because in my books, that actually comes down to two things that comes down to what level of performance you're trying to get out of out of your assets, which aligns with whether it's a part of values, not all of that. And then the other part is, what risks are you trying to mitigate. And I like to leave cost them finances out of it to the end, because cost and so on, can't be directly controlled. So ever, all costs are related in a business, such as an asset dependent business costs are related to either trying to deliver performance or trying to mitigate risks. Where I think we misstep a lot in organizations is that we don't take a wide enough approach to risks. And it's one of the lessons that's coming out of COVID. So in asset management, you know, I look at risk in a three dimensional way. First of all, there is things we call them external threats. You You can I want to say you can do something about it, but you didn't create it. The company didn't create it, they didn't create it. How about

Scott MacKenzie 12:07

how about an example of that as being COVID-19?

Suzane Greeman 12:11

Exactly.

Scott MacKenzie 12:12

Nobody had in their business continuity plan, that there was a global pandemic, and everything, everything would shut down.

Suzane Greeman 12:18

Exactly, there is COVID-19, which we can see. However, there are other things like your regulators, they're things related to laws change, and those things that you can't do anything about climate change, you didn't create any of those things your assets been created, but yet, your assets and the organization itself have to build resilience against them. And then we have the second dimension risks, no, that are created by the organization. So this has to do with lines of defense of the organization not being in place, missing systems, missing procedures. Yeah, incorrect application of talent, incorrect ways of doing things. So those kinds of risks are created by the organization. And they're not specific to any type of assets. And they can only be fixed by looking at systems processes and culture. So that's the risk created by the organization. And then number three are the risks now that are created by the assets themselves. Usually, those risks relate to relate to risks of failure. Now, if you think about making money and saving money, then risks managing risks properly, have to do more with with saving money, there's a way to capitalize on risks, we call that opportunities, which would allow you to make money, but for the most part, when we talk about risks, we're talking about how we preserve value, and hence how we preserve capital within the business. The reality of some of this, if we look at things like safety and the environment, too likely, then we miss out on two very important liabilities, that that that we could run into later that could become financial liabilities. As a matter of fact, there is a lumber company, I think, that in January, did not have its operating license renewed and it was closed down somewhere here in Canada. So so you have to always be considering all the aspects of risks in that multi multi dimensional manner. So that so so that you know, what the asset is supposed to respond to. So if it's climate change, what should we be doing to the assets know, to make it more resilient to increase flooding and increased risks of fire? What should we be doing to the to the assets to protect it? To build the resilience of the business, because in asset dependent companies, we deliver value through the assets.

Scott MacKenzie 15:08

Alright, listeners are three components right here, risk management resilience. I've taken that one. Yes, right. Number one, let's talk a little bit about those external risks, things that you can't cover, but you got to be aware of those are that's number one, external risks, the risks that are generated by your organization, that means your failures from systems, processes and cultures, you got to work on that most definitely. And then, of course, the risks of the assets. And the failures of that all of them actually tied up with the risk management of resilience.

Suzane Greeman 15:43

Correct? And when when you think about it, you know, they have a saying that everything that runs, runs from the inside out, yeah. So why. So what it means is that within the organization, you have two dimensions of the risks that need to be managed very carefully. Yeah. And so we're very good at seeing like the risk of failure, but we're not very good at seeing like the organizational risks, because that is about who we are as a people, how we work together, how we what systems we have in place, how we fortify the three lines of defense for the organization, the external threats are those know that you didn't create them, they asked us to create them, the companies didn't create them, but yet you must respond to it. Otherwise, you will go under, and they could be anything. So usually, if you're looking at that and use a you know, standard business tool, such as your your pestle or opportunities and threat, you look at your political and legal technological look at what's happening now with the onslaught of industry 4.0. Like, like, companies are just now caught, like, like, there's an headlight like, okay, I hear you're I know, IoT is here, but what do I do?

Scott MacKenzie 17:10

pre, you know, pre, on Monday, pre, pre COVID-19, everything was like two to five years out, come Tuesday, when COVID-19 decided that it wanted to flip the switch. Now, all of a sudden, everyone's like, I need a digital digital journey. I need a digital solution. I need a digital, something that helps me see what's going on. And you're absolutely and so, you know, you brought up a good point. First off, there's a couple of things, rich, with content here, folks, is we always talk about it always gets down to people, doesn't it? Yes, all of this stuff is fine and dandy. You can physically you know, you got your assets you got got the it gets down to the people and how the people react to all of those particular risks. Now, with that said, right, with that said COVID was, yeah, there's a there's a challenge on one side, and everybody's feeling it, that's without a doubt heard it, definitely. But the positive side, is the fact that people are truly focused on what is important. Now all of a sudden, when we start talking about asset management, it comes from the perspective of true, I want to know, and I want to have insights, and I want to be able to execute with a sense of purpose and focus. Right. And it's sort of it's an interesting mental transition. No, I don't want to hang out by that water. The watering hole, I want to come over here and talk about solutions. And it's been it's been really good. With that said, and we talked about the resiliency, you know, and what does that mean? Right? Tell us, you know, your your, your want to talk about a resilient career, what does that look like?

Suzane Greeman 18:54

You know, it's really interesting to think about resilience, because when I spoke with dawn, and she, she kind of talked about, like, coming out, coming out of this and, like, kind of like a phoenix coming out of out of the ashes.

Scott MacKenzie 19:11

good analogy. Oh, I like the word picture. Yeah.

Suzane Greeman 19:15

So so when you when you think about this, how can you have a career that is timeless, it's not dependent on a particular company. It's not dependent on an industry? How can you develop that kind of career? So it's, it's, it's a multiplicity of things. It's complex, but I like the graphic that you put up. So I'm gonna just use some elements from that. And I won't go deep into everything because that is the focus of my, my keynote speech that I'm really looking at

Scott MacKenzie 19:53

planting the seeds of anticipation. Yes, like I'm just gonna skirt along skirt log. fullstory you've got to get to Xcelerate20. And

Suzane Greeman 20:07

the reason another reason that I chose this particular topic is because it is the most common question that I get from people believe it or not, the most common question is not, what is asset management? The most common question is associated with people's career. What should I be doing to improve my career? What certifications should I be taken? That's the kind of question that I get more often than not. So I always start people off with, what do you want? This is your one life. You can spend your life live in Suzanne, live in Scott live and anybody else. It's good to have Scott side,

Scott MacKenzie 20:52

Suzanne side, but not trust me, listeners don't go down that aim higher.

Suzane Greeman 20:59

cracking. So so so I tried to get people to focus on F word to have your dream career, what would it be? So if you're able to define that for yourself, then we can then map out a path of education, certification and experience to get there. No, I had somebody really I consider No, now that I'm 43, I consider somebody who's 23. To be like, really young. And he he reached out and he wanted to know about certifications. And like, dude, first tried to get your base qualification to enter the market. Then when you get your base qualification, cheese, the thing called experience, you need quality experience, but you also need quantity of experience, you need that experience so that in later life, you can stand on it. When you get your certification, you have something behind it, and underneath it to present to people. And so I try to focus, especially younger people on get some good experience, you need multi dimensional experience, you need experience, deep seated experience in something. So there needs to be something in your career that you know, really well,

Scott MacKenzie 22:21

then you're talking mastery

Suzane Greeman 22:24

of it. And if you listen to, for example, like Malcolm Gladwell, when he spoke about the 10,000 hours, you know, you need you need to know something really deep, then you need to also know related things. You may not know them as deep, but you need to know what they are. Because nothing works by itself in an organization. So if you were to go to an organization and say, let's, let's get an asset management system going, you need to know that there are cultural aspects to it, you need to know that there are financial aspects to it, you need to know that if the company is unionized, it's a different kind of culture than if it's not unionized. So you need to know these related things, you need to know probably about quality management. So in other words, what I'm saying is, when you get deep into what you know, try to also get cross disciplinary experience. And that comes from project work. It comes from deliberately opening up yourself to all kinds of opportunities. And you know, we started off with you asking me about where I'd been on what I done. Among things I hate to do is to talk about myself, but I've been fortunate to have gotten some experience and I really took

Scott MacKenzie 23:44

one of them was that unfortunately, this is a podcast. Whether you like it, knock about yourself or not. It's about you. Don't hold back. Nobody wants to hear about me.

Suzane Greeman 24:01

Oh, you kill me. What? So among the experiences that I've had that led to, I ended up having so far, I've had like, five different careers, and I've loved a lot of them. But I have the opportunity for a couple of years to join an HR department as an HR business partner dealing with capacity building. And people would say what if you're an engineer? Why Why would you take that and, and did you go and soft near your engineering self by by going into into HR. And the end result is that I didn't know these many years later, that I would be a consultant going into people's organizations now to tell them about how they can implement different types of systems and realize the importance of culture, and then how to integrate that into my work. So in other words, if you're 23 I would probably I can't tell anybody what to do. But I would prioritize good quality experience over certification. And then when you had some amount of experience, come back and do certification. A lot of people are doing it the other way around. And they're finding that they don't get as much as much value out of their journey. That's interesting.

Scott MacKenzie 25:22

That's, that's, that's sage advice. I mean, that's the I agree with you 100%. on that, and and what I hear the themes that I hear from your, your conversation is that it has me personally, because it's about me now. Is, is the passion for learning, right? And a desire to learn. And there's, there's no reason not to learn because there's people like you and others. There's the stinking World Wide Web man and has a lot of great insights into how to, but I like the quality versus and versus quantity but quality experience. I think that that's just uh, yeah, fascinates always people.

Suzane Greeman 26:08

Yeah, it is, it is really important. So then, you know, you mentioned people. And it's, it's, it's so important that everyone understands that you deliver nothing by yourself in an organization. So you could be the brightest, brightest person. And if you don't have the ability to collaborate with other people, and collaborate multi functionally, so you have to collaborate with people who know more than you who don't know what you know, who know other things than once, you know, yeah, have to collaborate with people who are more powerful than you, you have to collaborate with people who are less powerful than you. And you have to do that in every part of every deliverable that you're trying to give to your organization. Or to or to somebody else. So it's, it's super, super, super important.

Scott MacKenzie 27:05

The, I know, I don't want I don't want you to gloss over it. And I, you gave three supers in that. I mean, I'll add another super because I I don't think because we're we're just humans, we need to collaborate, you can't do what you need to do to truly be successful. Whatever that looks like, in a vacuum. You have to collaborate with people who are in for me, it's easy, because it's a low bar, collaborate with people who are much smarter than you and tell you is true.

Suzane Greeman 27:37

them all.

Scott MacKenzie 27:39

But it's true. You want to click, you don't want to collaborate. I mean, it's just there's a lot of just go getters, man, I always talk about Be bold, brave, daring, greatly hang out with people who are bold and brave and daring greatly see how your world changes. Exactly, exactly. Okay, we got to hang out more often, Suzane,

Suzane Greeman 27:59

I love it. And you know what, I spend a lot of my time talking to people as well. And just I'm telling you, I meet interesting people, I connect with them. And I stay connected. And I stay interested in their lives and what they're doing. And I find that I learned so much through these kinds of interactions. You know, today I connected with, with a gentleman by the name of Terry. And just out of the blue, he reached out with me yesterday. And he sent a very nice message. And then we took it further and, and suddenly, we now have an extremely great interaction. You see, and now Terry is in my network. I'm in terrorist network. So terror becomes a resource I could lean on I could bone something off of Yeah. And right away. Today already. I've learned something from Terry. So and we've only met like, probably 20 minutes ago. So your your ability to collaborate and attach yourself to resources, but also ingratiate yourself to people because nobody owes you anything. The world doesn't owe you anything. So you have to develop that that skill set to ingratiate yourself so that people find you present enough to collaborate as well.

Scott MacKenzie 29:22

I call that the beer factor. If I want to have Bear Bear with you, then you got a high collaborative factor because he just is. But it's interesting. You bring up an absolutely Good point. And I think people, majority of people in their hearts want to help you and if you ask in a way that is sort of humbling, you know, vulnerable, yes. Hey, I need help. You're gonna have people busting down the door and saying, I'm here to help you. I'm here I'm here.

Suzane Greeman 29:50

Yeah. And there. I mean, there are even angels walking amongst us who have dedicated themselves to helping people who are refusing help and who haven't said that they needed to be held. But you know, we have another term for it in Jamaica, again, we say, the man who has raw meat seeks fire. So you're interested in getting someplace you're interested in learning something, seek out the people who have that knowledge, or even can connect you with with that knowledge I had this summer to young people, just reach out to me and just say, Suzanena, I'd like to have a conversation about, about asset management and about careers and about life. And I'll make time for all of those kinds of conversation. Because it has, well, I am learning, and young people are truly a great source to learn from, if nothing else, us all the folks Now stick on to them and suck their energy because they got tons of it.

Scott MacKenzie 30:51

Right. You know, I hate to call this quit. I mean, we can talk on but But clearly, you're going to have this, you're going to have an expanded Yes. version of this conversation at Xcelerate20 20. Now, clearly, you are also very active out on LinkedIn, too.

Suzane Greeman 31:10

Yes, I am, I am sorry, I have a page for myself, I also have a page for my company. And whatever activities I'm involved with a p Mac, the the Asset Management Association here, local one here in Canada. And so we're promoting a few activities for them, like our conference that's coming up, and you talk about collaboration, we got a fantastic leadership team here in Winnipeg, but also grateful to all the speakers that we reach out to and we ask them to come and speak at our at the conference every year. And and, and essentially do it for free. You know, but this this today is about Xcelerate20 2020. And I am super, super, super, super happy to be collaborating, right? There's

Scott MacKenzie 32:01

four supers on that one. It's pretty super,

Suzane Greeman 32:06

super, super.

Scott MacKenzie 32:07

Alright, let's go listeners. Her name is Suzane greement. Now let's let's make sure that you got your pen and paper out here real quick, as she was ZAE first name, second name, gr e ma n. And griemann asset management solution is the company. He's the head honcho the cheese, the CEO, the President and all around great person of that fine organization out of winter pay. And she is speaking at Xcelerate20 20 It's a virtual conference got to go out to I want to say Fluke Reliability, and find out more about that conference. Because if you think that this was a great conversation, she's gonna knock her dad at the conference.

Suzane Greeman 32:48

Oh, thank you. Thank you. Thank you. I'm pretty. I'm pretty excited about it. I think it's a it's a relevant topic. A lot of people just based on how many people have reached out to me and over, over maybe over the last two years just to talk about career related things. A lot of people would like to break that down a little bit. And I'm happy to have the opportunity to be able to do that. And happy that it aligns with the troops theme for the conference. So resilience. It's very important to me, personally. Yeah,

Scott MacKenzie 33:24

yeah. You needed listeners you needed. Definitely. And a couple of topics that we got to be collaborative, innovative, educate, right, you got to do all of that. Do it, do it yesterday. And then I think I want to include tenacity, you can't give up. You got to be tenacious. And you got to do with a sense of speed and purpose. That's what Suzane's all about. She's awesome.

33:45

Yeah.

Scott MacKenzie 33:46

She's brave, and she cares greatly.

Suzane Greeman 33:48

Every day that you're here, every single day that you're here is another opportunity to try again.

Scott MacKenzie 33:55

Look at that, man. I'm ready to conquer the world. Look at me. I'm a better person because of you, Suzane.

Suzane Greeman 34:01

Oh, my goodness.

Scott MacKenzie 34:04

All right. Thank you. Really appreciate you joining us on the industrial talk and talking to the listeners about all those wonderful topics. Remember, listeners, go out to her stat card at on LinkedIn. Find her. If you're not, it's going to be out on industrial talk.com. And I don't want to hear you have to say I can't find Suzane. Well, you you're not trying hard enough. Thank you for joining there, Suzane.

Suzane Greeman 34:28

Thank you so much. I had an amazing time. Scott. As always, he made me laugh. We have

Scott MacKenzie 34:35

listeners. We're gonna wrap it up on this side. I'm gonna give you all the contact information for Suzane and much, much more. So stay tuned.

34:42

You're listening to the industrial talk Podcast Network.

Scott MacKenzie 34:54

I'm telling she's passionate, right. Suzane's passionate about Reliability. Suzane's passionate about helping us succeed. Suzane is just, she is a passionate professional. Talk about Pep, talk about excitement talk about just a design. She's got a big heart that comes from a big heart, all the way up for the great white North up in Canada. fun conversation, reach out to her go out to her LinkedIn profile, which will be at industrial talk.com. On this particular podcast, you'll find all of the information that you need to be able to get in contact with her because you will not be disappointed. All right. Again, I do not want you to miss this. Not one bit of it. Because these are professionals that you've got to listen to. That is excelerate 20. That is November 17. Through the 19th. It is all virtual, so there's no excuse. Go out there. Click on I want to attend. You will not be disappointed. Another great interview right around the corner. love what you guys you do. Thank you very much. Be safe. We'll be back shortly.

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The post Xcelerate20 Features Suzane Greeman with Greeman Asset Management Solutions on Creating a Resilient Career appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Robert “Bobby” Mason, CEO and President of SPOC Automation about “Innovation and the Power of their LIFT-UP Culture make SPOC a Industry Success”. Get the answers to your “LIFT-UP” questions along with Bobby's unique insight on the “How” on this Industrial Talk interview!

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Company Website: https://spocautomation.com/

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

Automation, lift, core values, SPOC, bobby, people, culture, podcast, industry, industrial, individual, customers, company, worked, innovate, coin, hired, oil, world, focus

SPEAKERS

Scott MacKenzie, Bobby Mason

Scott MacKenzie 00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's All right, welcome to the industrial talk podcast app. So loot otter once again that you joined the number one it does real related podcast in the universe, the galaxy, all around the world right here. We celebrate you, the industrial and manufacturing professionals, the people that get it done, you are bold, you are brave, you dare greatly. And boy, do you innovate. And thank you very much for what you do. You make my life better, and you're making the lives around the world better. That's why this is important that we celebrate you each and every day on this particular podcast. All right, we got Bobby Mason, he's in the hot seat. He's in the industrial Takashi. He is the CEO president of spark SPOC Automation, Inc. And we're going to be talking a lot about, you're saying Scott is going to be talking about Automation? No, that's just part of it. We're gonna be talking about culture. We're going to be talking about how he leads his team at SPOC. Let's get going. great conversation. I love it. I love it. And yeah, absolutely. He's about Automation. He's about innovation. He's about everything that you can imagine that's associated with his business, and how to create a business of resiliency. That's what they do at it, SPOC Automation. But he does it through an amazing leadership technique called lifting up, lifting up. And he really focuses in on the people, his people, and not just people, people all over the community. The customer, how do you lift up your customer? How do you look to people? How do you lift up your customer? How do you lift up the industry? And then of course, it looked up the country is just a natural progression. And everything that they do at SPOC Automation sort of runs around and overlays with that lift up culture? Yeah, yeah, he's a rock star. Yeah, he's amazing. Yeah, he's on this particular podcast. And it's an absolute honor to have him here. Now, before we really get going. Again, I want to be able to just share with you some of the things that we are doing here on the industrial talk, podcast, one, we're all about creating, you know, a collaborative, that's what this is about. We celebrate all the people but it's in a world of collaboration. We believe here in industrial talk, you're going to have to collaborate, you're going to have to innovate. That's what you know, Robert, Bobby, by the way, just FYI, if you go out to the stat card on LinkedIn, it's Robert L. Mason. But it's really Bobby. Right, because he just got right to the chase. We go to the same Barber, by the way. And anyway, we start talking about collaboration. We talked about innovation and the necessity to be innovative, and find people that are innovative. We talked about education. And and this is what this industrial talk platform is all about. And we're talking about a place to go, that you can collaborate, go out there, I've got these individuals, these leaders in industry, these leaders in manufacturing, and you could reach out to them each and every day. And they are bold, they are brave, they dare greatly and boy, they change in the world. And that's what the industrial talk, podcast is all about. We want you to collaborate, we want you to innovate, we want you to educate, we want you to be tenacious and make it happen. We want you to do it with a sense of speed and purpose. Because we need you to be successful in the future, right? We need you to be resilient in your business, because we don't know what the future is going to hold. But I'm just telling you right now, there are people there are companies that want to work with you to collaborate, innovate, and definitely educate. And they're all tenacious, and they want to do with a sense of speed and purpose. Yeah, I'm saying that you need to go out to industrial talk.com find out more or just got reach out to me and I'll talk to you more about it. All right, onto the hot seat that does Real Talk kotze Bobby Mason. And if you once again, go out to his amazing stat card out there on LinkedIn, you're going to see Robert L Mason, whatever, just put SPOC SP OC not the other SPOC, Automation, and you're going to get loaded down with a number of great. I mean, there's activities great. He's a leader he is and we're gonna be talking about that lift up culture and what they do at SPOC Automation to keep productive happy engaged individuals that are just dedicated to the purpose of what SPOC brings to the table. All right. Thank you very much. Here is well, Bobby, right. I'm looking at a stack card, and so on to say, Robert. But here's Bobby enjoy of the conversation. All right, Bobby, welcome to the industrial talk podcast, absolute honor that you have found time in your busy schedule to talk to the listeners of industrial talk. How

Bobby Mason 05:26

are you doing there, Bobby? I'm doing great. And Scott, thank you so much. This is great honor to be on your show.

Scott MacKenzie 05:33

Thank you, it is an honor. It's the number one industrial manufacturing podcast in the universe. I have nothing to back that up. And I think I'm overselling it. But I'm gonna continue to say it as you

Bobby Mason 05:43

should.

Scott MacKenzie 05:46

All right, Bobby. Now you're you're the CEO, president of I want to say SPOC, but is that what that is? Correct? SPOC? nation. Okay, got it. Now we're going to talk a little bit about your lift up culture. But before we get going on that one, because that's gonna be a great topic listeners out there, it's gonna be a great topic. Give us a little 411 on who Bobby is, and why you're such an incredible professional, you know, your history?

Bobby Mason 06:12

Well, you know, I have been in the electrical distribution and Automation business, the majority of my life, my, my father was an entrepreneur. I'm a second generation entrepreneur. And it's why all entrepreneurs have

Scott MacKenzie 06:26

no hair. It just is what it is. It's, it's a fact of life.

Bobby Mason 06:31

I actually thought it was because it made me more aerodynamic.

Scott MacKenzie 06:34

It does, however, does a good side of it, did you? I'm sorry. But

Bobby Mason 06:40

oh, you're fine. He actually sold that business to a national chain. And we had a difference of philosophy and culture, quite frankly. And so I left with a handful of individuals, we had already come up with some software solutions for the oil and gas industry around controlling rod pumps, which is that one you always see on the news story going up and down that reciprocating pump. Yeah. And, and doing it in a fashion that had never been done before controlling it. And so we we started this company up almost 20 years ago. And we have just been incredibly blessed with a great team that that is just totally focused on helping people. And you know, I actually, I equate Automation to being like a fine dining experience. And you look at me, I like to.

Scott MacKenzie 07:44

Yeah, I'm all with you. But I've never heard that in a sentence before. But

Bobby Mason 07:48

we're let me expand. And the reason I equate it to a fine dining experience, is when you go to a restaurant, way before you ever begin to eat that meal, that chef has gone out, and he's procured the best components he can possibly find, you know, farm to table fresh meats and fruits and vegetables, whatever it is. And he's put a lot of preparation and a lot of care into that. And he can bring that to the table. But if you don't have great service, with that fine meal, it's just a meal. But when you have great service along with excellent products, then it becomes an experience. And so that is that's exactly what we do. We try to provide us an experience

Scott MacKenzie 08:43

seeing it and I would imagine that you get a little pushback, because there's some, quote, negativity that's associated with Automation, you're trying to get rid of my job. And I don't think that that's going to be that's the case. And I think that that's the story that needs to be pulled within Automation.

Bobby Mason 09:00

Absolutely. What we want to do is come up beside you and help you give you better information allow you to focus on areas that are problems mechanically, because we're doing the electrical controls. And, and we actually are an aide and what we have found, and especially in the oil and gas industry, where traditionally it's this is a way my grandfather did it, and my dad did it. And this is where we're going to do it. That mindset is shifting, thank goodness. But but the guys have learned that we're there to help.

Scott MacKenzie 09:37

I think just let me let me just sort of lay it out there and I think pre virus, a pandemic pre whatever two finger death punch. The the focus was a little bit different. Everything was sort of swimming, we were working we were doing and we had these strategic plans to in two, five, whatever years we're going to be able to do XYZ and and that is with any digitization IoT. industry for Dotto, whatever it might be as well as Automation. I think everything was like, Okay, that's good COVID hits, boom, all bets are off the table, we need to do something else, we need to figure out how to be more resilient, more efficient, more this and save money and do whatever it takes. I think it's just really, you know, push the envelope on why these are important strategic directions for companies and Automation. And the innovation behind Automation is key.

Bobby Mason 10:31

Absolutely, we focus primarily on land based and and traditionally, they have been behind in Automation. Yeah, and the only way for them to survive and actually thrive on the other side, is to start automating these processes and and, and having their stuff more efficient, and save 25% on their electrical consumption and lower that lifting costs.

Scott MacKenzie 10:55

Yeah, it's it's been a, it's, from my perspective, a real Renaissance and a focus into solutions that are truly innovative. And I think companies that are focused on resiliency, because we don't know if it's going to happen again, right? We don't know if that genie is already out of the bottle, and somebody is going to say, adds another pandemic, whatever it might be, at least your business is going to survive the next one if it ever happens, Lord willing, knits not so it is what it is. All right. Now, we can talk about Automation all day, I get one point of clarification, what a SPOC mean,

Bobby Mason 11:31

is actually an acronym and it stands for sensor less pump off control. And where that resides is

Scott MacKenzie 11:37

we're I understand why it's an acronym. domain.

Bobby Mason 11:43

It is. We were drives experts, variable frequency drives. We've we've deployed over 70,000 into the oil and gas fields across the world. And and what we did is that reciprocating beam pump application, yeah, we have some software that we developed that allowed us to do that without dynamic braking resistors. And it's a long story, but we can do pump off control using the motor itself.

Scott MacKenzie 12:12

Very good. Very good. I don't see that's innovation. That's that's in. And I like how it does. Yeah, I mean, you change the market, in a sense, and you're going to continue to change the market, because that's how you think. And when we start talking about thinking, one of the points I'd love to be able to expand upon. And we've talked about, we've talked about a lot of stuff on the industrial talk podcast, but I'm intrigued by your lift up culture. And I gotta ask you the question, what is that

Bobby Mason 12:41

lift up culture, that is something that I am super passionate about. Because it's about my people. And my team. When we started this company, it was a result of leaving a poor culture to develop one. And so lift up in in its shortest form is just this, we try to as a company, lift up the individual, give them an opportunity, so that they can thrive and improve and grow within our company, we give the we want to lift up each other. Because if you look to the left and the right of you that person is depending on you to do a great job. We try to lift up our customers by giving them innovation, by lowering their lifting costs by helping them with all of their rotating equipment, pumps and compressors, and all those controls. And we try to lift up our industry, because our industry needs people that are out there. They're experts, let's face it, the oil and gas industry is full of wonderful people. But there are a lot of plumbers and not a lot of guys in like in the electrical side, especially in the Automation side, right.

Scott MacKenzie 13:53

And

Bobby Mason 13:54

then ultimately, our ultimate goal that everyone here has bought into is that we believe in our heart of hearts that we are ultimately trying to lift up our country. Because if we can do things to help our country be energy independent, then we are going to be a stronger nation. And so that's really what that lift up cultures base foundation is all about

Scott MacKenzie 14:17

no sudden we just have to wrap up the podcast because I don't know where else to go with this. I do know Don't worry, I added Alright, listen, as we talk a little bit about a lift up cultures. We're talking about the impact of lift up culture with people, the customers, the industry, which is happens to be oil and gas and it could be anything in the country. And what I like about it, Bobby is the fact that it's truly other focuses truly service focus. It's like, it's not about me, it's about you. It's about your success. It's about your health, we need to help. And I think in this in this world, from my perspective of how I've constantly tried to hammer on we need to collaborate, we need to innovate, we need to educate with a sense of speed and purpose, especially now. That lift up culture fits right in there. And it goes from all the way from that The people in the front line all the way to the country, and I like it, I like it a lot. Well done on that one. Okay, give me an example of what that looks like. You know,

Bobby Mason 15:07

that looks like a lot of things we have. We've got a lot of awards, and all kinds of accolades, and those, and those are great, and we appreciate all of that. But really, at the end of the day, our products, the way we view everyone is everyone in this company is an innovator. So not only are our products innovative, but every process that we do is needs to be innovated and we're constantly looking for a better way. A good example, would be, we actually have a have a product out in the oil gas fields, that we have a extended warranty called drab shield. And because of our culture, because we care, because we put great components in all those things, we can warranty, a drive, a variable frequency drive package, for six out to 10 years, even against a lightning strike. It's unheard of, it's literally unheard of. But it is a way that we can because we've done a lot of engineering have 10s of thousands of units out in the field, we know what it takes. So it's a way that we can lift up our customers, if they have that act of God. And lightning were to hit that drive, and they had bought our extended warranty package with the draft. We replace it. Now. Where else in the world can be the company that looks out for you like that.

Scott MacKenzie 16:39

And what's interesting, I would imagine if this thought came to mind, and a lot of the a lot of these units are probably out in the middle of nowhere. Yes, and and it's not like, Hey, I'm going to run to the Walmart, grab a loaf of bread. And then by the way, I'm going to change that thing that's right next to the Walmart, it's easy peasy. Just gonna do it, it doesn't happen that way, I guess

Bobby Mason 17:00

happens to be three hours on a dirt road off the closest highway.

Scott MacKenzie 17:04

That's exactly right. And you got to sit there and then it's, you know, 150 degrees out there. And you're like, Ah, it's got to have a smile on your face. And that's what's got it. And if you're truly a lift up culture, and you're talking about energy independence, got to have that smile on the face and get on out there. That's a great example I like it.

Bobby Mason 17:23

It is. And another way we do you know, we have we have five core values that we we live by. And it's committed, caring, passionate, solution focused, and gratifying. And so what we do is we keep that in front of everybody every day. And it's it's plastered all over everything that we do. There's visual reminders, they're verbal. And that's just part of the culture of who we are. It's actually kind of interesting how we came up with those. I hired a consultant because I was a naysayer, so to speak. Early own right. And I hired a consultant to come in and help us. And he convinced me through reading some several papers that the Harvard Business Review had had put on culture, your own core values, mission, purpose, all those things. But I was just not passionate about it. Because I had seen in my career, so many individuals that come in, and they hand you this piece of paper, and they tell you this is our core values. This is our mission statement. But they no more lived it out than the man on the moon. Oh, yeah. And I've always been that guy that if I tell you it's going to rain, you better take your umbrella to work because I'm not gonna lie to you. And don't ask me if you don't want to know what my opinion is, right? So I hired him. He came in we went, we talked ahead of time. And he said, You know, it usually takes people a year, maybe two years to flesh it out, blah, blah, blah. And, and I said, No, we know who we are. We've always known who we are. We just had not documented it. And he said, You and every other customer that I've ever client I've ever worked with said same thing. So we went through this exercise and in 45 minutes, we had our core values nailed. Now we took another six, six or eight months to flesh out the wording behind it

Scott MacKenzie 19:23

right. But then

Bobby Mason 19:24

I got a little paranoid. So I hired a second consultant to come in to validate it and to validate that I was not just blowing smoke and and that one came in and they actually sat with all of our people. They did the job with them. They literally for two weeks, sat out there and worked in production. They worked in shipping. They worked in engineering. They sat side by side. I came back they gave me this thick 50 something page report and he said Bobby, I know you're going to read this and think this is kind of a Kiss, kiss up type repent, right. But you got something really, really special here with your culture. He said, you know, the thing you want to do is you've got a couple of gaps that you need to address. And one of them is that these men and women put together the true Craftsman there. There are occasions, so to speak, in what they build, take a lot of pride in it, and they do a great job. But they don't have closure. And that's, that's interesting. What do you mean by closure? He said, Well, they put their blood sweat and tears into making this product phenomenal for you. And it looks great. But then it gets on a truck and it shipped out west to an oilfield. And they don't ever get the feedback from the customer. Right? Did it do its job? Did it help you? Did it benefit you? Were these things? what you expected? What could you know that type stuff that the sales and myself management team, we go see customers, so we get that information. So I took it upon myself. We hired a video crew to come in. And we did a bunch of interviews, unbeknownst to all these employees, and they didn't know what I was doing. And and then we went out and we spent a week out in West Texas filming customers to get their feedback, right. And then at the end of our year, when we do our lift up awards, and give out our award ceremony. I ran this video that was a kind of a ying and yang of field and I and a company perspective, right? And I had grown men who are pretty burly tough

Scott MacKenzie 21:46

guys in tear gas baby.

Bobby Mason 21:50

And they were literally in tears. Yeah, it was turned out to be such a powerful video. We we held on to it for about a year and a half. Before we actually put it out on the website, just because so many customers that had seen it said you have got to share that because it tells your story.

Scott MacKenzie 22:08

Love it. Okay, let me ask you this question. So that's all great. That's all wonderful. That's all spectacular. How did you deploy it? How did you? And I'm sure it's a journey and then and then if you hire individuals, new people, right? How do you get them inculcated into your spectacular culture?

Bobby Mason 22:27

That is a that's a great question. That's

Scott MacKenzie 22:29

why I make the big bucks here. If you're looking at me on the video, I'm shaking No. But if you want to donate Go right ahead. I'm all into that, too.

Bobby Mason 22:40

We documented that journey. And a lot of the things that I've said to you this morning talking about the fact that that you know what those core values are, we actually hire my core values. I literally will ask you to define your definition of what those core values are to you. And there are no wrong answers. It's just a way for us to see we're

Scott MacKenzie 23:01

thinking imagine, yeah, ask me and I'll say, I like cars. That's a wrong answer, Scott, that's not in line with what I've that's a wrong answer. I can't imagine you coming out and say anybody.

Bobby Mason 23:15

But what I have found is that by doing that, they know where we stand, right? And if we aren't aligned early, we're never going to be aligned. And so I would rather help you be successful. somewhere else, right? It's doing you a favor, it's doing me a favor, so that we don't make a mistake. But we have, we actually have a book that we a little booklet that we put together. It's called a guide to greatness, and it's around the lift up. And then

Scott MacKenzie 23:47

like that, we forget everything on the podcast, I need those values, the five points that you put out, and then I need that booklet. And I need a lot of things. But I just wanted to plant that seed in your head because I need it. Absolutely. And I will maybe I'll just send you my resume because I like what you're doing.

Bobby Mason 24:07

I will also try to make that available on our website, Elijah. Bach. automotion calm. Yeah. But what what we do is what we do also is we've got a lot of ex military guys, and my CFO, Doug Markham, great individual, retired from the Navy. And he when he retired, he had given me one of his military coins, and had his name on it and the emblem and rank all those good things. And I loved that idea of some of something that is a value, but not monetary value.

Scott MacKenzie 24:47

That's just for the listeners out there. If you're out on the video, you and if you're not out on the video, he's lifting up a coin that they offer and it's there it is man. Committed lift. Anyway, it looks like Cool, go ahead.

Bobby Mason 25:01

Well, these coins, we have one made ups custom for every one of the core values. And then we put together a program where your peers, all the people around you can nominate you, if they catch you in the act of living out our core values, and they have to tell why. And then that gets submitted in weekly. And in my management meeting, so every good act is recognized by management. Now, not all of them qualify for a coin, because these are highly coveted prizes. And then

Scott MacKenzie 25:37

you got to make it worth Oh, to get it. I mean, it just can't just hand them out, like like pennies, I mean, absent all of a sudden, the value just begins to plummet, right. And

Bobby Mason 25:47

Ford team loves them, they display them with pride. And at the end of the year, we have a gold coin, which is the lift up coin. And that actually represents the one individual in the entire company, who represented us and our core values better than anyone else. If we sent that individual to Mars, and they couldn't speak Martian. That individual would know what SPOC Automation stood for. And, and he gets a he or she gets a monetary prize on top of that, but really, that coin, and that recognition is worth a lot more than than the monetary.

Scott MacKenzie 26:27

So this is interesting. So I see the value, I see the benefit. I see all of that. And that's all great at SPOC Automation. Now. One final question is does it positively impact your bottom line? I mean, if I'm a company, and I'm sitting here going, and this is all fantastic, as wonderful, but man, it's gonna come on, does it really help?

Bobby Mason 26:49

Absolutely. That is, I have, I have the numbers to prove it. You know, we've we've been fortunate enough to be one of Inc 5000 fastest growing companies in America three times in the last decade. You know, here's a little proof there, during this pandemic slash oil and gas war. We took a double doozy Yeah, in our industry. And yet, because of that, that culture because of that innovative spirit, my team, not me, not my marketing firm, my team came up with an idea to do something called two minute drives, because we have lift up, which is an internal program, yeah. And then we have build up where we're trying to build up our industry. And so what they do is they've been making videos, our sales, our service, our engineers, even our production people, and they're giving away our knowledge, the other people would charge you for this, but they're giving away knowledge to help the industry to educate them, to tell them how to or why you should consider these things to make you profitable. As a result, we have outperformed the market 30 35% on our web traffic on our own right, we're thriving in an environment that is not friendly.

Scott MacKenzie 28:18

It's challenging last for doggone Sure. And I love the fact that you are offering this content, this information, these little tidbits of success to an industry that needs it. And and, and it's not a slam on the oil and gas. So without gas, people don't take this as a slam. However, we are very reluctant sometimes to change and to, you know, be innovative. And now here's a great opportunity. We always talk about the challenges of COVID, that one side and it did this, that and the other thing and it's all negative. But I'm telling you right now, there's a positive element to it, whether we like it or not, there's a positive element. And that is people and companies like yours, where you're saying, Okay, I've got to adapt, I've got to change, I've got to innovate, I've got to be able to get my message out. And I've got to do it with a desire to help people succeed. Because if they don't succeed, I don't succeed. So I better help them succeed. And if they succeed, I succeed it all works. And and to be able to have that other focus and I love. I love that transition and love the where that is going there. Bobby, I love what you do. It's the only thing that says mister should have been a K. That would have been cool. SPOC. Then you'd have you know, SPOC years.

Bobby Mason 29:33

It's hard spell control with a K.

Scott MacKenzie 29:36

You could have been sort of on the edge and say control. This is control with a gay I'm changing the spelling. Anyway. All right, Bobby, how do people get ahold of you?

Bobby Mason 29:45

They can reach me at our website. Bach Automation. Next, SP OC Automation, no dots or dashes.com. And I'm also on LinkedIn, and Robert Mason. So please reach out If I can be of any assistance on this topic on Automation on home anything I'm I'm here to serve, that's what I might do.

Scott MacKenzie 30:09

That's right. And when you go out to his staff card on LinkedIn, he's got a beautiful head of hair, which is not there and but is a handsome gent. Those definitely. So yeah, reach out to him you listeners out there, Bobby absolute honor having you on the industrial talk podcast thank you very much my friend.

Bobby Mason 30:26

Honor is truly mine and thank you Scott for what you do. It's a service.

Scott MacKenzie 30:32

Alright listeners, we're gonna wrap it up on the other side. So don't go away. We will be right back. You're listening to the industrial talk Podcast Network. All right, thank you very much for joining the industrial talk podcast. We're gonna wrap it up. Bobby Mason is the man. He is the President and CEO at SPOC Automation. That's SPO C, go to a stat card LinkedIn, type in Robert L. Mason goes by Bobby, you'll find him reach out to him. They're doing innovative solutions at that organization. And I'm telling you right now, I'm inspired. I'm inspired by lift up. I'm inspired by what Bobby is doing. His team at SPOC fantastic stuff. All right. I'm going to challenge you. I'm going to challenge you right now before we just roll out of here. Find people that are bold, find people that are brave, find people that are innovative. And I'm telling you your world is going to change. Reach out to Bobby Kennedy right now. He's bold, brave and daring, greatly. Big time right there. And your world is going to change. All right. Thank you very much for joining the industrial talk podcast. We're gonna have another great interview right around the corner so you better stay tuned and join us for the next one.

The post Mr. Robert “Bobby” Mason CEO and President of SPOC Automation Talks about A Successful LIFT-UP Culture appeared first on Industrial Talk.

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In this week's Industrial Talk Podcast we're talking to Todd Palmer, CEO at Extraordinary Advisors about “Ditching your comfort zone and grow your business through Authenticity, Transparency and Vulnerability”. Get the answers to your “Authenticity” questions along with Todd's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Todd and how he can help you navigate the challenges of the “Next Normal” to success by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

TODD PALMER'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/toddpalmer1/

Personal Facebook: https://www.facebook.com/ToddPalmer13

Personal Twitter:  https://twitter.com/toddpalmer

Company Website:  https://extraordinaryadvisors.com/

Todd's Latest Book – The Job Search Process: Find and Land a Great Job in 6 Weeks or Less: https://www.amazon.com/Job-Search-Process-Great-Weeks-ebook/dp/B019EFAFNS/

PODCAST VIDEO:

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On this week's Industrial Talk Podcast we're talking to Carlos Valdes-Dapena, Managing Principle at Corporate Collaboration Resources, LLC about What's wrong with typical team building and what we can do about it!

During this Podcast episode, Carlos talks about the 4-points that will unlock the keys to better collaboration:

1. To get achievement-driven employees – the kind we all love to hire – collaborating, you have to structure collaboration so that it feels as satisfying as doing the individual work they were hired, and usually love, to do.
2. The first step in framing collaboration this way is defining a clear and compelling “Why”, clarify why working with someone else, or a group, is worth the added complexity and potential conflict; why collaborating will be better than just doing it myself.
3. Once the “why” is clear, then you will need to crystallize the “What.” What are the specific tasks we need to collaborate on. And, which tasks DON'T require collaboration and that are better done by capable individuals.
4. Applying the principles to teams working remotely is especially important. Clarifying your team's Why and What creates a sense of team identity that will bond the team even when they can't be together.

Learn more about Carlos and how to achieve the power of Collaboration by the links below and on this podcast:

Company Website: https://www.carlosvdapena.com/

Personal LinkedIn: https://www.linkedin.com/in/carlos-valdes-dapena/

Company LinkedIn: https://www.linkedin.com/company/corporate-collaboration-resources-llc/

PODCAST VIDEO:

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OTHER GREAT INDUSTRIAL RESOURCES:

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Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

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Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

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In this week's Industrial Talk Podcast we're talking to Brian Ahern, Chief Influence Officer at Influence People, LLC, about The Psychology of Persuasion and NOT Manipulation.

During this Podcast episode, Brian talks about the 3-key takeaways of persuasion:

1. Building better relationship faster
2. Help others overcome uncertainty
3. Move people to action

The unfortunate roadblock that people fall into the trap of doing what they've always done. Influencing others is like trying to become healthy of fit. In each case, use what the research says and you'll achieve success much sooner.

The challenges of a post COVID19 world will be significant, however, through Collaboration, Innovation, Education and Action and professionals like Brian the future is bright.

Learn more about Brian and the tools of Persuasion by the links below and this podcast:

Company Website: https://www.influencepeople.biz/

Personal LinkedIn: https://www.linkedin.com/in/brianfahearn/

Personal Facebook: https://www.facebook.com/brian.ahearn1

Company LinkedIn: https://www.linkedin.com/company/33515240/

Company Facebook: https://www.facebook.com/IinfluencePeopleBrianAhearn/

Company Twitter: https://twitter.com/BrianAhearn

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

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Stop with the pride and ask for HELP!

Over the past month, IndustrialTalk Podcast has had the opportunity to talk to many industry leaders. For your consideration, here are themes:

1. We Need To Collaborate and Solve Problems. We need collective help!

2. We Need To be More Innovative. Not just technology but business processes/model and human capital/talent. Everything is on the table!

3. Swift Action. No time to plan the Hell out of something, move decisively!

4. Perfection will kill you! Better to move than to be perfect.

5. Trust. Find the trusted customers, partners, prospects and heroes for collaboration and solving problems.

We will get through this #covid19 world. Let's #collaborate, #innovate and take decisive #action! #podcast #podcasting #industrialtalk

Thank you for your tireless #leadership and #inspiration: Heather Preu, Beverly Rider, Sheila Ronning, Alex Alleyne, Marcus Chan, MBA [L.I.O.N.], Eneida Canev Ken Baldo Daniel Burke-Aguero, Vincent Rutgers, Industrial Internet Consortium, Arola Torruella Berrens, IOT Solutions World Congress, Mobius Institute

Bottom-line, NOW IS NOT THE TIME TO PULLBACK! We need to be Bold, Brave and Dare Greatly to make this challenging time and opportunity for succeed.

Again, NOW is the time to evaluate and question every aspect of your business to ensure long-term viability and possibly increase your market share!

Over the coming weeks, Industrial Talk will be discussing tangible solutions to take Action today with a keen eye on success for the new future.

Are You Ready? Find out how to excel in today's market on this episode of the Industrial Talk Podcast.

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Operation Phoenix: Collaboration, Innovation and Action, Strategies for Getting Up and Running appeared first on Industrial Talk.

Industrial Talk Podcast continues its series on #OperationPhoenix to provide Hope, Optimism and Innovative Strategies for Action today and in a post COVID-19 world.

In this episode, we talk enablement technology with Jeron Balzer, CSE, Founder and Senior Contributor with Floraldino on Strategies to Leverage Technology to Improve Communications and Workforce Engagement with a Fragmented workforce and Market! More than ever, technology and innovation is truly needed during this time of transition

Again, NOW is the time to evaluate and question every aspect of your business to ensure long-term viability and possibly increase your market share!

Over the coming weeks, Industrial Talk will be discussing tangible solutions to take Action today with a keen eye on success for the new future.

Bottom-line, NOW IS NOT THE TIME TO PULLBACK! We need to be Bold, Brave and Dare Greatly to make this challenging time and opportunity for succeed.

Are You Ready? Find out how to excel in today's market on this episode of the Industrial Talk Podcast.

Learn more about Jeron and the wonderful team at Floraldino on this episode and the links below:

JERON BALZER'S CONTACT INFORMATION:

Company Website: https://www.floraldino.com/

Personal LinkedIn: https://www.linkedin.com/in/jeroenbalzer/

Company LinkedIn: https://www.linkedin.com/company/floraldino/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Operation Phoenix: Business Strategies that Leverage Technology for Success. appeared first on Industrial Talk.

Industrial Talk Podcast continues its series on #OperationPhoenix to provide Hope, Optimism and Innovative Strategies for Action today and in a post COVID-19 world.

In this episode, we have a wonderful conversation with Katina Sawyer, Ph.D., Co-Founder and Behavioral Scientist with Workr Beeing on Powerful Inclusive strategies for your valuable workforce that can be done today in times of Personal and Business Disruption! More than ever, a healthy mind, heart and soul is truly needed during this time of transition

Again, NOW is the time to evaluate and question every aspect of your business to ensure long-term viability and possibly increase your market share!

Over the coming weeks, Industrial Talk will be discussing tangible solutions to take Action today with a keen eye on success for the new future.

Bottom-line, NOW IS NOT THE TIME TO PULLBACK! We need to be Bold, Brave and Dare Greatly to make this challenging time and opportunity for succeed.

Are You Ready? Find out how to excel in today's market on this episode of the Industrial Talk Podcast.

Learn more about Katina and the wonderful team at Workr Beeing on this episode and by the links below:

KATINA SAWYER'S CONTACT INFORMATION:

Company Website: https://workrbeeing.com/

Personal LinkedIn: https://www.linkedin.com/in/katina-sawyer-ph-d/

Company LinkedIn: https://www.linkedin.com/company/workrbeeing/

Company Facebook: https://www.facebook.com/workrbeeing/

Corona Virus Got You Down??? Read this:  https://workrbeeing.com/2020/03/16/coronavirus/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Operation Phoenix: Powerful Inclusive Strategies For Your Workforce in times of Personal and Business Disruption appeared first on Industrial Talk.

The post Operation Phoenix: Today’s Top Strategies for Nurturing and Gaining Brand Loyalty on Digital Media appeared first on Industrial Talk.

The post Dr Gleb Tsipursky talks about Business Strategies to gain Market Share and Resiliency for Success In a Disruptive World appeared first on Industrial Talk.

The post Operation Phoenix: Well-Being Strategies in times of Personal and Business Disruption appeared first on Industrial Talk.

The post Business Beatitudes: A Spirit of Optimism and Action Through A Calm Demeanor appeared first on Industrial Talk.

The post Operation Phoenix: Now is the time for real industrial leaders to lead with Hope, Optimism and Innovation appeared first on Industrial Talk.

The post Operation Phoenix, The Top 6 Things Industrial Companies And Leaders Need To Focus on Today appeared first on Industrial Talk.

The post Business Beatitudes, Successful Are The Failures – They Rightly Value Success! appeared first on Industrial Talk.

The post Business Beatitudes: A Spirit of Optimism and Success Through A Humble Nature appeared first on Industrial Talk.

The post Business Beatitudes: A Spirit of Optimism and Success Through Sacrifice and Perseverance appeared first on Industrial Talk.

The post Business Beatitudes: a Spirit of Optimistic Leadership in Times of Concern and Challenge appeared first on Industrial Talk.

The post COVID-19 Making Lemonade out of Lemons a Tale of Optimism appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Glenn Gaudet, CEO of GaggleAMP about increasing employee engagement through advocacy. Some of your biggest advocates that are passionate about your success are your valuable employees. In this episode, Glenn discusses powerful strategies and technology that can align passionate employees with your Industrial sales and marking efforts. Learn more about Glenn and the wonderful team at GaggleAMP on how to create incentives to improve Employee Advocacy. Find out more by the links below:

Company Website: https://www.gaggleamp.com/

Personal LinkedIn: https://www.linkedin.com/in/glenng/

Company LinkedIn: https://www.linkedin.com/company/gaggleamp/

Company Facebook: https://www.facebook.com/gaggleamp/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Enter Promo Code: IndustrialTalk and Receive $600.00 Off the Reliability Summit 2020:

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Glenn Gaudet with GaggleAMP is talking About the Employee Advocacy! appeared first on Industrial Talk.

The post Why You Need To Podcast – Your Message appeared first on Industrial Talk.

The post Why You Need To Podcast – Podcast Expectations appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Andrea Fryrear, Co-Founder of AgileSherpas about implementing Agile Marketing into your Industrial success efforts. What is Agile Marketing you ask?!? It's about marketing speed, nimbleness, insight and focus on what is truly important for bring in real bottom-line value to your company. Learn more about Andrea and her wonderful team at AgileSherpas on how to step up your marketing game by leveraging Agile Marketing solutions. Find out more by the links below:

FREE AgileSherpas Resources: https://www.agilesherpas.com/industrial/

Company Website: https://www.agilesherpas.com/

Personal LinkedIn: https://www.linkedin.com/in/afryrear/

Company LinkedIn: https://www.linkedin.com/company/agilesherpa/about/

Company Facebook: https://www.facebook.com/AgileSherpas/

PODCAST VIDEO:

OTHER GREAT INDUSTRIAL LEARNING SOLUTIONS:

Infor's Educational Alliance Program:  https://www.infor.com/services/education-alliance-program

Infor's GenOne Program: https://go.infor.com/genone/

Festo Didactic: Blazing the trail in hands-on Industry 4.0 training: https://www.festo-didactic.com/us-en/

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Ms. Andrea Fryrear with Agile Sherpas is talking About the Power of Agile Marketing! appeared first on Industrial Talk.

The post Why You Need To Podcast – The Content Math appeared first on Industrial Talk.

The post Why You Need To Podcast – Ultra-Micro Content Creation! appeared first on Industrial Talk.

The post Why You Need To Podcast – Micro Content Creation! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this Industrial Talk Podcast episode, we talk about ways to Fight Content Boredom! The ability to consistently create content is vital to your success. The challenge is to maintain and advance your content creation capabilities. This is achieved through Cross-Training Content Creation. Get out of your content rut and tap into your Cross-Training Content Creation machine! Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

(00:00):

Hey there, welcome back to the industrial talk podcast. Uh, I'm so glad that you are here. Thank you very much for joining. Uh, now what we're going to be continuing our conversation and that's content creation. The last episode we just talked about the macro, we talked about the micro, we talked a little bit about the ultra micro and we're going to go in some greater detail associated with that. But, uh, once again, I'm going to reiterate, you need to figure out how to get podcasting into your marketing mix either internally or externally and you need to stay on top of it. There are solutions out there. It is a valuable platform to, to fight against that, that co creation, that content, numbness, uh, boredom and you humanize and everybody wins in all of the, the interaction that exists between the, uh, podcaster and the podcast D, if that's even a word.

(00:54):

So, uh, the last episode we really sort of dug deep into that macro side and why you can just repurpose and recreate from the blogs and reports of webinars and, and, and slap that human component on it. Because you've got a, you've got a podcast platform. Now we're talking something different. Now we can be able to post and then you create multiple content from that. So yeah, it's a machine. It's a content humanizing machine. Now if you are out there, we're going to talk a little bit about the flow of this content, the flow of the content. So go out to the video and then you'll see this wonderful, not very fancy pants slide. So, so from one podcast, as I, you know, from one podcast we talked about the partners, the customers, the prospects and the heroes and, and everybody else that's associated with that particular podcast.

(01:47):

And then we re-purpose and then we create podcasts from your blogs, re-purposing blogs, reports, re-purposing, but reports and really being able to, and, and of course, um, those webinars, we slap that human component associated with it. And now you're generating more content that has greater interest primarily within, right within your market. So we said, okay, from the podcast we can create a podcast, we can create a video, we can create landing pages, we can create funnels. So all of this stuff has a type of action associated with it, right? You just don't create it. You, you try to engage individuals from the podcast and call to actions. So you have, once again, you see me out on the video. If you're watching the video, if you're listening to the podcast, that's great. There's a landing page associated with every podcast. There is a call to action on every landing page associated with the podcast.

(02:47):

I can bring out, I can say, Hey, I could download that a blog that was created. Everything is right there. You get your targeted an interested audience into doing this stuff. And then the funnels and you can create those funnels. You can create promos. Hey, I've got a promo here. Nothing stops you. It is a, just a, an absolute, uh, platform to prevent boredom. You could create more blogs, you can transcribe, you can just eat your SEO score. We'll just continue to just rise and go up as, and that's a search engine optimization. So, um, and then you can, from there you can create other snippets which are going into the, uh, micro and ultra micro, right? And then of course all of this is, is, is wrapped into whatever your marketing and sales strategies, right, that you're trying to create to get your message out and to be that, that thought leader, I look at it this way.

(03:51):

So I do a lot of exercising. I just do, I, that's, that's my hobby. I do it, I go to the gym quite frequently. And one of the things that I remember unfortunately getting into, I got bored. I used to lift a lot of weights and it's just boredom because really I, I stick with the classics, the bench and the squats and it's the same stuff over and over and over again. And then what I found in at unfortunate scenario, you don't push yourself as hard. You don't achieve what you want to try to achieve because you're just downright bored. And so what we're trying to do here with this particular platform is something like cross training, right? All of a sudden I realized, man, I need to cross train. I needed to do something other than that has great benefits, but just something different.

(04:44):

And so, well, you know, I'll do, I'll do you know the yoga, if you can believe that big old 225 pound guy that I am, but it works. It changes the way you look at exercise and then all of a sudden the traditional form of weightlifting is not as boring as it used to be. See what I'm getting at? So this is sort of the, the uh, uh, Cross-Training type of content creation. You're, you're creating so many different pieces of content that fights against that boredom. That's what this is this platform about, once again, bringing in the house, I'll ship shadow care. I'll show you how to do it, all of that. You just have to be committed at creating the content on a consistent basis. There's our tools, techniques out there that make it easier to be able to crank this stuff out. But the reality is now you don't have to fight or figure out, Oh, what type of content am I going to try to create?

(05:46):

You have it here. It's a content cranium machine. Does that make sense? I mean, that's what we're all about. So again, you've got the flow. You can create so many pieces of content out of one podcast. You can re-purpose products that you put a lot of time, energy, and effort, re-purpose it, bring it on out, put it on a podcast, continue to build that audience listener-ship. You know, when you go to comp conferences, Bo, you'd go to conferences, say, Hey, we've got a podcast. Come on with a podcast. Hey, do you have a report? Did out it. It changes the conversation dramatically. It's undeniable. And once again, he said, I can't do this. You can, because I have a podcast that said exactly the same thing. If I can do it, you can do it. And, and, and if you don't want to do it, I can definitely help you get to the point where you can do it.

(06:43):

So once again, that's content flow. We're going to start going into the, the, uh, the breakdown into the, uh, micro and ultra micro, right? Just sort of greasing the skids a little bit there. The, the micro is how you take that one content and slice it up into other little components that you can promote that, Hey, somebody had a great quote. Boom. It's out there on a meme. Whatever it might be. There are just, it's unending and it is designed to create attention because you're a thought leader. Let's be bold. Be grey, brave, dare greatly. Let's change the world. Thank you very much for joining the industrial talk podcast. You guys are wonderful out there, so keep at it. Do not quit. Let's, let's do some, let's do some podcasting. Dr. later.

(07:32):

You're listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast-sales-funnel-strategy/

https://industrialtalk.com/episodes/why-you-need-to-podcast/

https://industrialtalk.com/episodes/why-you-need-to-podcast-the-old-way/

https://industrialtalk.com/episodes/why-you-need-to-podcast-i-cant-you-can/

https://industrialtalk.com/episodes/industrial-podcasting-101-the-reason/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Fighting Content Boredom! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this Industrial Talk Podcast episode, we talk about the easy way to Create Meaningful Content from just one podcast. As well as how to re-purpose past blogs, reports and webinars by bringing in the power of humanizing through your podcast platform. Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

(00:00):

All right. Welcome to the industrial talk podcast. Oh, glad that you are here. We continue our while. You need a podcast series. We had talked about the why and why it humanizes content and the the benefits associated with the podcast. In prior episodes we talked about the marketing and, and that target market. Oh, who can be on it, why it's important, win-win strategy, compounding of that content, all of the positives associated with a platform like this. And now we're going to venture into the actual content creation of, of this platform and how it can just multiply. But I just want to make sure that we reiterate one thing and that is there's a numbness out there. There's, once again, and I referenced it into in a prior podcast, and there's a numbness. There is a content numbness. I take my stock photo, I slap my, my logo on it.

(00:57):

It's a person carrying a computer and we've, you know, we're all important and we talk about whatever blog it might be or whatever report it might be, but it becomes very numbing. And so when you think that you're posting any, I think that [inaudible] and you're doing it, but, but you think people are gonna look at it. Uh, probably 99 times out of a hundred, they're not going to look at just because it's the same. There's this just, you know, Lake of sameness out there of content. And so your goal and what we gotta try to accomplish here is how do we get attention in a world of numbness, right? And one of the challenges that we're going to be addressing throughout this particular, uh, series in content creation is that boredom. Uh, this is how it happens each and every day or whatever it might be.

(01:50):

Uh, I got a report, I got to find a graphic. So I find a graphic, I slap my logo on it, I post it to my digital platforms and I don't track it. I don't do anything. I've, you know, in essence, I've, I've created the content and I just posted it. That is boredom. That doesn't achieve what you want to achieve out of people reading and consuming that content. And that is you being a thought leader. Your company, uh, is, uh, designed for solving problems. So that's what we're talking about here. How do we get past that boredom to the platform, the podcast platform? Once again, you get into it or you find somebody to do it. Either way it's in house or, or you, you figure it out because it, it does a great job and it, and it really pushes off that boredom.

(02:43):

So, uh, we're going to go into it and I, I classify, uh, the content into sort of three categories. You've got the macro and if you're out there on the old video, you're going to see it. You're going to say, Oh, okay, there's the macro content. There is the micro content, which is smaller of course. And then there's the ultra micro content. And that is your engagement. You can't be out there thinking that, okay, I posted my podcast or I posted my content and I posted whatever it might be and not, and think that people are going to be engaging because you have to be engaging yourself. Okay? So we start, if you're out there on the video, we start with a simple one. And the simple one is the, uh, macro content creation, right? And that means from my perspective, as I look at the creation of content, I look at the macro as a podcast top of the heap, right?

(03:47):

It is designed to be able to generate all that great information, a blog which you put a lot of time, energy and effort into creating and pulling in the information that is needed for that blog and the ability to be able to cogently communicate a point. And then you say, Hey, I want to do a webinar. Okay, I'm going to do a webinar. That's, that's the third one of this sort of macro creation of content. So you're gonna, you know, you're gonna promote, you're going to push and you're going to create the content. You're going to do everything that you possibly can from the webinar report. And then of course, the last one that I, I categorize as macro high level, our reports, uh, uh, insights into your market insights into services that are being provided. And where do you reside and how do you improve?

(04:37):

And all of that good stuff. So once again, macro content is one, podcasting, blogs, webinars, and reports. Now, let's now let's just take that right because we're in the content creating business. That's what this machine is all about, creating content. So what I can do, I can do a podcast. We talked about that target market. We talked about getting your internal, your, your partners, your customers, your prospects, your heroes, your philanthropy. All of those people though, that's a podcast and add is tremendous amount of Goodwill, win-win content that's created compounding, right? We talked about that. Now you're saying to yourself, well, I did a blog and and today blogs tend to be somewhat stagnant. I did a blog, I posted it. It's stagnant, sits on my, um, a website or it's out there, wherever it might be. But why don't you do this? Let's dust off that blog because it's still probably very relevant, very meaningful, and, and has great content that needs to be a part, a, a, a, you just got to re-purpose it and let's repurpose it into a blog.

(05:55):

And we take that blog and we put it into a podcast. So now, now all of a sudden the blog becomes a podcast and you can speak to it. It's like, Hey, I got this blog cast right here. I'm going to show you this is, I wrote this whatever a couple of months ago, but I think it's still relevant. Let's talk about it on the podcast now, and you can, you can set that criteria up any way, shape or form. The same thing goes for a webinar. So there were people out there they might've joined, they might not. It's on demand. Whatever might be that can be converted into a podcast. And the same thing with a report. Hey, I just got this report, those reports shine, you know, was shiny light on this, that and the other challenges and where we want to go. There are reports out there all around us and you have those reports, you re-purpose it into a podcast.

(06:47):

So now all of a sudden you're not only have podcasts of all your relevant market, you have podcasts that you can re-purpose your blogs, your webinars, your report. That's what makes this particular platform very powerful. And not only that, unlike maybe a blog where you can sort of try to sprinkle in some, um, you know, funny moments and all that good stuff. The podcast, once again, can bring out that human side. You could put it into a video cast, right? What we're doing here. So just from that alone, you re-purpose all of that valuable, wonderful content. And then you could take that podcast and create another blog. You could take that podcast and create another webinar. You can take that podcast and create another report if you so choose. It is that simple. So out of that particular process, if you're out on the video, you'll see I could create 16, 16 separate macro content, uh, information that is valuable, that's win-win.

(07:51):

It's human and, and it's, you're, you're, you're the thought leader, right? That's what that's all about. I mean, it doesn't get any easier than that. So now all of a sudden that, that boredom that you might get, all of a sudden it's not born anymore. I'm not just cranking out a blog. I'm actually cranking out a blog. But then I know it's going to go into a podcast and it's going to create another form of content for consumption and saying, Hey, Scott's a leader, or this company's a thought leader, whatever it might be, you get it. That's macro content creation. You're fighting that boredom, that content boredom, and now you're re-purposing old content that is still tremendously valuable within the market and you're still a doggone thought leader. That's what this is all about. People'd be brave. We're going to continue with this conversation on content. Let's change the world here. That's what we're all about here at this, uh, on this platform, and you too can be the same way. Thank you very much for joining the industrial talk podcast. We're going to come on back and we're going to continue our conversation on content creation. Have a good day. You're listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast-sales-funnel-strategy/

https://industrialtalk.com/episodes/why-you-need-to-podcast/

https://industrialtalk.com/episodes/why-you-need-to-podcast-the-old-way/

https://industrialtalk.com/episodes/why-you-need-to-podcast-i-cant-you-can/

https://industrialtalk.com/episodes/industrial-podcasting-101-the-reason/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Creating Meaningful Content! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

Now let's create Raving Ambassadors with your Podcast Platform. These are individuals and companies that love your product, service and/or solution. They deserve a “series” about them and what they do to solve problems. Powerful content, focused on them, they love you for it and will speak in glowing terms about you and your company. You want to close a deal, have your Prospect talk to your Ambassador. Give you the “Swag” to really close the deal. Learn more in this episode of How to Create Raving Ambassadors. Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

00:00                   Hi there Scott, MacKenzie, again, thank you very much for joining the industrial talk podcast. We are continuing our series on why you need a podcast, which is very important. It's gotta be a part of your platform, your digital marketing, your, your sales funnel development, uh, your branding. And, and I've harped on that. Either you do it internally or you find somebody to do it, but either or [inaudible] you gotta make it happen because it's a powerful tool, powerful platform. And, and, uh, it's uh, designed for success. And that's what we're all about. Now. We've gone through the sales funnel, you know, just sort of lay out of your target market. We've got internal, we've got your partners, we got your customers and we've got you even your targeted prospects. Within that, we highlight the heroes, the philanthropy. That's what you can do on a podcast platform and get it out there over and over again.

00:56                                    Now the last one, which is just sort of a result of that effort, is you create raving ambassadors. Those are the individuals that are going to sit there and go, wow, these are wonderful. I really enjoy. They just aren't just raving and vast. You, you have created the know, like and trust throughout your process, which is vital to any sales cycle, but now you're going to be creating those raving ambassadors, those individuals, those companies that that believe and know you will deliver on your promise. You solve problems. You listen to them and create solutions that make them a success. They are your raving ambassadors. You can't get to the embassador level if you're not caring and feeding and and making them feel special and be able to provide solutions for them so that once again, the platform, the podcast platform is just so uniquely designed to be able to do that.

02:03                                    Once again, you find them, you can see how they get engaged, they're there, you know who they are and you, you could say, Hey, let's get you on a podcast again. Let's create a series. Let's talk a little bit about what you do and and the solutions you provide and the content that is all designed specifically for for what you deliver. Now, let's highlight that once again, a win win strategy and then all of a sudden the best recommendation comes from those individuals who just love your service or whatever you know, product, whatever it might be. That's why the podcast in this platform is a powerful platform for you and your sales. Okay, now we're going to wrap it up. I'm going to go into the content again, we're going to start talking a little bit about the content, the micro content and define whatever it micro is based off of this content generating machine called the podcast platform.

03:10                                    And then the ultra micro content don't get, you know, wrapped up with that. There's a, there's a logic in that. Now those are the categories that, that uh, I have selected. If you have another category that's all good and dandy and that's fine, but you get it there. We're going to break it down into three segments and why this, the podcast platform is a powerful, uh, medium for creating content. So that's going to be next, next time. So we're going to wrap that up. So again, we're going to talk about what this one is about. Ambassadors, raving ambassadors. You need to do it once again. Go out to industrial talk.com. Find these series, embrace the fact that you need to do the podcast and make it happen. She look at that, man, that's only four minutes. We, we, we, we covered this particular topic in four minutes.

04:01                                    All right, next, uh, next segment. In this series, we'll be addressing content and content creation. And I'm telling you right now, you're not creating enough content. That's it. That's the bottom line. All right. Thank you very much for joining the industrial talk podcast. You need to be doing podcasting. You need to figure out how to do it, make it happen. Thank you. Be bold. Be brave. Dare greatly change the world. That's what this is, man. Isn't it a great time to be alive, to be able to do this stuff? So thank you. And we'll talk later.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast-sales-funnel-strategy/

https://industrialtalk.com/episodes/why-you-need-to-podcast/

https://industrialtalk.com/episodes/why-you-need-to-podcast-the-old-way/

https://industrialtalk.com/episodes/why-you-need-to-podcast-i-cant-you-can/

https://industrialtalk.com/episodes/industrial-podcasting-101-the-reason/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Do It For Your Raving Ambassadors! appeared first on Industrial Talk.

The post Mr. Marcus Chan with Venli Consulting Group is talking About Sales, The Hook, Captivate, Value and Moral Call to Action appeared first on Industrial Talk.

The post Why You Need To Podcast – Do It For Your Prospects! appeared first on Industrial Talk.

The post Why You Need To Podcast – Do It For Your Customers! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this episode, begin building or “Podcast Sales Funnel Strategies”. Again, the power of podcasting is that it's an incredible sales platform. Now let's begin interviewing your Partners that are passionate about your services, solutions or technology and leverage their network and expand your reach. If they succeed you succeed. We now have a platform that delivers a real Win/Win solution and compounds your digital reach. Find out how to bring in Sales by leveraging your podcast platform! Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

00:01                                   Hey there, Scott MacKenzie again, and while we're talking about why you need to bring podcasting and this platform into your business, right? Either you bring in podcasting as a part of your sales marketing and branding strategy or find somebody else to do it, but be consistent with it. Bring it in. It is a powerful platform for you, your companies, your employees, or your partners, your customers, everybody. It is a win win solution. You bring out the human element. This is a, I want to say number five in a series that we're just going to keep on going until somebody says, yes, this is important, but I'll lay it all out. And once again, I have all of the information. If you say, yes, I better do it, but I need equipment. I need to understand the digital components, all of that stuff. It's all out on industrial talk.com okay.

00:53                                    The last episode that we did, not even, I believe it was yesterday, we talked about the sales funnel and we're talking about leveraging the, the podcast platform as part of that sales funnel. Now we have to build, build the content, and we started out with building and bringing in the content that is specific to your internal resources, the people, the part of your company, the ones that are passionate about what you are doing as a company, bringing out that human element, and so we highlighted that. Now we're going to go into, if you're out there on video, we're going to go into the partners. Now, this is where it gets really pretty interesting. So what you've done is you've said, okay, Hey, let's start this podcast. Let's start finding a, there are, these are the people that we are going to interview internally. They're all positive.

01:42                                    They're going to forward it to their people and they're going to say, Hey, this is great. I was on this podcast. We talked about this. This was a fun time. All wonderful human related focus on you, your company, your individuals. It's a wonderful win-win all around. Now this is when we start talking about the sales process, right? So you go to your partners. If you have partners, do you have customers? You have customers and we'll talk about that as well as prospects, but let's say we have partners, partners that a rep, your services rep, your solutions, whatever it might be, deploy your systems, whatever it might be. You have them. So you approach them and you say, Hey partner, I know that you've been doing a great job and and we really value your relationship. We would like to get you on our podcast. And I would say and we want and we want to talk about what you're doing that is making you a success.

02:43                                    And we want to educate the listeners of our podcast on why you as a partner are benefiting from being our partners, right? And and really just once again bring out that human element. But in that conversation you're going to say, okay, why are you so great, wonderful here, let me show you me. Let me show you how to take this now marketing asset that we created for you and then figure out how to get it in front of the right people so that you partner are a success. Now, this is where it gets real interesting. If your partner in the podcast speaks glowingly of their relationship with you and your solution, you have an asset now that says, Hey, we were talking to our partners here and this is just their interview on our podcast. They were great and I think you prospect would, would benefit from this conversation.

03:40                                    Now the partner's going to say, Hey, that was a great time. That's wonderful. Now I'm going to, I'm going to send it to my prospects, my customers, my internal people of why, Hey, this was a great time. It's all win, win all around, and it's under the guise of doing a podcast. You get it. Everything in this whole exchange is, is positive. It reflects that human element into who you are and what you're all about and and adjust. It creates a tremendous amount of Goodwill. But here's the best part. Now what's going to happen is that you, your company is baked in to that particular podcast, right? And so that partner's going to say, Hey, did a podcast for this company. This is great stuff. Now all of a sudden you're increasing your footprint and your influence and also all of a sudden everybody says, Hey, I know I can trust that company.

04:41                                    They're great people. I saw that human element in their particular podcast and you know what else I got? I got a lot of information out of it. That's what this is all about. It is just a great opportunity to sit around the, you know, the proverbial coffee table, it's podcast platform and be able to have this conversation and say, Hey, great, thank you for being on the podcast partner. Let me show you how you can promote it and you know what else? If you have customers that you would like to get on the podcast, let us know because we would love to be able to hear what they have to say about your services. And it's just everybody's just a happy go lucky type of a solution here. That is what happens. And then it begins to compound. They send it out to their friends, their families, their customers and end and your baked in.

05:35                                    And then you say, Hey, that's great. And then you send it out and then, and it just keeps on. Compounding keeps on growing. It keeps on evolving and it's all positive. That's it. That is when you start to build your content from this particular platform, this podcast platform. So you, you take your internal people, you interview them, they're fantastic, they've got great insights, wisdom, they know everything about what you do and they're passionate. Then you extend this platform to your partners and then the partners are psych Bao. I love working with you and I love working with your system and I will love your services and, and we have helped many people because you guys were so great and then you see how it works. It just keeps on going and it just keeps compounding. And so at the base, at the fundamental base of any type of sales is that know, like, and trust.

06:32                                    You're already 70% complete with your sales process. 70 ish. I don't have any real data to back it up. But however, it's a lot because all of a sudden they know you and they like you and they see your face and now all of a sudden you're, you're slicing and dices and you're making all this great content that helps people succeed. That's what you're in the business of doing. So once again, you bring them on your hammer, on the PO. Uh, the partners bring out their human side. You got internal people. The next one that we're going to be doing is customers. You have customers that use your services. You have customers that believe in you and what you are providing. So in the next episode we're going to talk about customers and you can see how it begins to come, uh, compound. It keeps growing and you keep pushing and you keep on booting out your message. So thank you very much. That's partners. We're going to be talking about customers next, be bold. Be brave. Dare greatly change the world. That's what you're all about. Thank you very much for joining. And we'll be back with customers. You're listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

Why You Need To Podcast – Podcast Sales Funnel Strategy

Why You Need To Podcast – My Why and Find Your Why!

Why You Need To Podcast – The Old Way

Why You Need To Podcast – I Can’t

Industrial Podcasting 101 – The Reason

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Do It For Your Partners! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this episode, we address “Podcast Sales Funnel Strategies”. The power of podcasting is that it's an incredible sales platform. We start at developing content that is focused on positive internal resources. The following episodes will also include strategies on Partners, Customers and Prospects. Stay tuned, we are going through all sales channels in the coming weeks. Find out how to bring in Sales by leveraging your podcast platform! Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

00:01                                    Again Scott MacKenzie. We are talking once again about why you need to podcast. Now you heard my why, you've understood the necessity that I don't like the word. I can't. You can, I know you can as well as, um, the ability to humanize content. You need to be able to stand out, right? That's where we're out. Now we're getting into the sales component. That's where I'm really passionate about. Uh, if I didn't start the podcast back in my story because I, I needed to create a way of being able to, uh, bring about attention to my company and leverage something that is different in this hotel, numbness, this sameness that exists there in content. And now we're going to venture on into, uh, exactly what that is and we're going to just sorta go step by step because I'm going to limit the time to make sure that you understand and capture bottom line.

01:01                                    If you don't want to do the podcast, if you don't want to try to figure out how to do it, I've got all the information out there. But if you still don't want to do it or you're nervous about or whatever, you need to find somebody, you need to find somebody to be able to do it on a consistent basis because it is a powerful sales, marketing and branding platform. If you're out there on, uh, the watching it on video, we're going to go to a slide. All right? This is a, this is a slide and this is how I typically approach a target audience. This is how, uh, when representing other companies, this is how I approach my relationship with the companies. And now you can, you know, take off my hat, put your hat on and you can apply the same strategy, but we're going to go step by step.

01:51                                    So if you're out there on the video, we have four components for targeted audience market for content, okay? And one is internal. Those are internal people, the uh, partners, people that are partners to your solutions or whatever it might be, customers who have used your services in the past, like your solutions, whatever it might be. And of course that targeted prospect audience. So the first one, we're going to talk a little bit those, that's how I sort of arrange the way I look at how I am approaching the market using of course, the, the podcast platform. So the first one we're going to talk about in this episodes, it's internal. So once again, we talked about the podcast providing a really a human component to your content, your marketing material, your sales approach. And what we're doing with the podcast is being able to pull out that human component in the dialogue or in the conversation we have with whoever that might be.

03:09                                    And in this case, we're talking specifically about internal people. So I have a company, this is how it is. I have a company now I have internal people who would like to talk, who, who are passionate about what the organization is doing, what the company is doing, whatever that purpose might be. I'm going to identify these people because what I'm going to do is I'm going to build a content centric sort of strategy around the human, right? That's what makes sense. And I'm going to start with the easiest low hanging fruit out there. And that is the internal, those are the people that are internal to your organization. So what I do is I'll say, all right, company, Acme, whatever, my B, let's talk about getting some internal people that reflect and, and are a part of whatever you're doing now. It, it could be, it could be people that are in customer service, it could be your sales individuals, it could be, uh, operations, it, it could be a mix of all your internal people.

04:21                                    And this is what it does. One, they're very positive. It's an an without being an infomercial to your company. It's baked in because it's about your company. And what people hear is like, wow, they're very happy about this company. They're very passionate about what they do. They're excited about where the company's going. They like the purpose of the company. That's what you're trying to draw out in this conversation. And you highlight them. Hey, here's, here's Susie Q and we're going to talk a little bit about why she's so passionate about customer service. Here's Joe Guy and we're going to talk a little bit about their focus on, you know, maintenance, whatever it might be. But the reality is it's always positive. It's positive interaction. It is, it's just a great interview. You know what else it does outside of the whole sales component. Outside of all of that, you create an environment within your organization that's pretty excited.

05:22                                    It's pretty cool. Hey, you know what I did? I did an uh, I did a podcast where my company and it was a lot of fun and we had a great time. And just that alone creates a great culture, right? So the first thing out of the gate, right? You interview internal individuals. This is a part of building your content platform into a sales. And so you can, you can sit here and say, okay, here's the best part, another best part. Here's a, here's another part. You could sit there with this interview and then say, Hey, you know, customer, but you prospect, you know, prospect work. We're real passionate about our customer service and we just interviewed, uh, this person, uh, about customer service and why they're so happy about it and what, what they believe in. And these are the individuals that we highlight within our organization.

06:15                                    I just thought of you prospect, enjoy the conversation. All of a sudden you're giving information that is specific, impossible, possibly beneficial to your prospect about customer service, how your organization does customer service. It just goes on and on and you know what else? Now I'm going to take that podcast, I'm going to transcribe it, I'm going to use an automated transcription and now I'm going to put that on your website. And now all of a sudden, SEO wise, organic wise, now you have content, written content on your website that is specific to your organization, that is that you know, Google and other web search engines are looking for. And then all of a sudden you, you've got to keep building it, use your long tail strategies. So right off the bat, you need to do podcasting. You need to consider how to bring that into your organization.

07:18                                    And this strategy that we're going to go through over the, as long as it takes for you to realize that you need it, we're going to continue on this path. So today you got to think about it. Look at your internal, get everything all up there. It'll be out on industrial talk.com I mean, it's all available for you for free. And this is how I, me personally use this platform to sell, to, to gain attention, to create a better brand, to market my business. This is it. This is it. It starts internally and it makes people feel good. And you get your story out there, you transcribe it, it's all positive. So again, be bold. Be brave, dare greatly. I'm not going to belabor the point. Get it done. Become part of the podcast and let's see where it goes. So tomorrow we're going to be talking about your partners. So stay tuned. You're listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

Why You Need To Podcast – My Why and Find Your Why!

Why You Need To Podcast – The Old Way

Why You Need To Podcast – I Can’t

Industrial Podcasting 101 – The Reason

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Podcast Sales Funnel Strategy appeared first on Industrial Talk.

The post Why You Need To Podcast – Humanized Content appeared first on Industrial Talk.

The post Ms. Hanna Naquin with SEMS, Inc is talking About the Positive Impact Young Industrial Leaders will Have On You Business appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this episode we address the “I Can't”. Out side of the fact that I'm not a fan of the I Can't mantra it breads complaining, discontent and a sense of hopelessness. So I'm here to say “Yes You Can”! If I can do it, YOU CAN DO IT! Your story, your insights, your Customers, Partners and Prospects story need to be told! Be Bold, Be Brave, Dare Greatly and Change the World! In this episode, embrace the fact that you're an “I Can” person.

PODCAST TRANSCRIPT:

00:02                                    Hi there. Welcome to the industrial talk podcast. My name is Scott MacKenzie. I've got my coffee in hand. I am ready to roll. We are talking, this is the series about why you need to podcast. Now we're going to go into other details and then we're going to get into the meat of it, like sales, marketing and the strategies associated with all of that. So just bear with me on these series of what I've just sort of laying that foundation. So, um, we did Y you had to listen to my why, why I got into ed, why, uh, you know, and whatever the why is. But, um, I've found it to be an exceptionally, uh, transformative time when I just said, okay, I'll do podcasting and uh, realized that there's a tremendous amount of opportunity in there from this particular platform. The old way, right? Let's, uh, we just gotta deal with numbness.

00:48                                    There's digital numbness. How do we, how do we differentiate our content from that whole numbness thing? And now we're going to go into, I can't, now I know you're saying, gosh, God, I love what you're talking about. I, I think this is great. I think that, um, uh, it makes sense and, and you haven't even begun. I'll tell you, I'll give you all the strategies of how to increase opportunities, sales, marketing, branding, but it has to start with the podcast. But you're saying, Oh my gosh, God, I can't. And then I'll say, Hmm, yes you can. And the reason you can do it is because, well, you're looking at a bald, middle-aged guy that said, I'll give it a shot. And I tried. So we shift over to this doggone NA, um, slide. It's nothing fancy. Once again, I'm not mr fancy pants and it's, yes, you can.

01:41                                    If I can do it, you can do it. That is the bottom line. Uh, you just got to put yourself out there. If you are not bringing this platform into your marketing mix, you're missing out on a tremendous amount of opportunity, which we will talk about in later broadcasts. But right now you can do it. Trust me, I did it. You can do it. But if you say, Hey, it's just a bridge too far, it's just a gap. Two grand. Uh, find somebody, but the reality is you need to do this and you need to bring it on in there and you go do that. But Scott, I'm not a Joe Rogan, I'm not even used Scott. And I'll say, yeah, absolutely right. It's you, it's your personality. It's your passion that you bring to this particular platform. And you're saying, Oh my gosh, God, Oh my gosh, I, uh, I, I don't have that much passion, but you do, you can just start out by just saying, Hey customer, can I just interview you for our podcast?

02:44                                    That's it. And our customer is maybe passionate about the services that they received and it just starts like that. Now I have a series out there called podcasting one Oh one. And you're saying, okay, what is it? And I, it is everything that you need to about podcasting, the hardware, the software, all of the stuff that I had to, you know, work through to find, to, to make the podcasting happy. So you don't even have to think about it. You just watch that and you can say, okay, I've got the mix. I've got the, I got the mixture I got. So everything is removed. You just have to make that decision. That saying, okay, podcasting is strategic to our business, which it is. It is about sales. It is about marketing. It is about Goodwill, not just for you, but for your customers. It develops a win win solution.

03:38                                    You can, and all you have to do is start out by saying yes or finding somebody to do it and then it rolls. And then maybe the first one's not a perfect. By the way, perfection and the desire for perfection is a goal that will never happen. So don't even begin to think about being perfect and podcasting because that ain't going to happen. You just have to do it. But I don't like listening to my voice. I don't like listening to my voice either. But we do it nonetheless because you have a message that needs to get out in a way that is in this world of digital sameness, this numbness. You differentiate yourself because you can, and that's why this platform is so powerful. And now all of a sudden you can say, okay, I'm going to interview somebody internal. Okay, interview them. And if it doesn't, you know, like it.

04:39                                    So what? Do another one? And then you're saying to yourself, okay, I'll do another one. And then you go on these buying a customer that likes you and then you go, okay, we interviewed that customer C all of a sudden. And it doesn't take a lot of time, energy and effort to come up with a, an interview. You don't have to be canned because podcasting is all about that human element that we talked about. So you can, so you go to that customer and you say, Hey, I'd like to interview you. Okay, what do you do? How you do it, blah, blah, blah. How can you help our listeners? That's all it does. And then you're rolling. And then you said you'll, you'll, you'll evaluate after and you go, well, I didn't like the way that sound. I will change it the next time. It's when you quit that you just, you never improve so you can't quit.

05:31                                    So you just keep pushing forward and roll it forward. And if you think, I haven't made mistakes, well you know, mistakes in the sense that no, nobody's died yet. Let's put it that way. Thank goodness. No, just mistakes. Like I'll stutter all mispronounce a name or I'll do whatever it is cause it happens. You just do it. You can, or you find somebody that wants to do it for you. That role, we flecked your values in your companies, your value as a professional. And it just goes, I do conferences and I interview people from all around the world and I represent companies, but you can do it. So a couple of action items. Okay. Couple of action items that we're going to go down first. Fine. I'll have this linked out there. Find podcasting one-on-one series. It'll talk about your, why. It will talk about the physical tools.

06:32                                    It'll talk about your, um, the digital tools that you need. And then there you go. It's all hit. And I mean you can find it out there, but there it is right there. And then, um, we're going to venture in to the next series. And that is when did we start talking about how you leverage this platform for sales, marketing and branding? And we're going to start with sales. Okay? That's what this is all about. You're not going to be a Joe Rogan, you're not going to be a Scott McKenzie. You're going to be yourself or you're going to reflect that company or whatever that might be. And be able to draw that passion out in your conversations and, and get, just roll with it. And then you provide great content going forward. And we'll talk about re-purposing using this platform. So there's a ton of great stuff that's available.

07:21                                    Now we're going to be talking about why you need to do podcasting. So next episode, the next episode we're going to be talking about sales and leveraging this platform. So we're going to get into nuts and bolts, but once again, it's going to be 10 minutes or less. So be bold, right? Be brave, right? Dare greatly always change the world. That's what you guys are all about. That's what this platform is all about. You too can be a part of it. Important. Okay. Take care of. Be safe. We will talk later. You are listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

Why You Need To Podcast – My Why and Find Your Why!

Why You Need To Podcast – The Old Way

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – I Can’t appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are starting a new series about Why You Need To Podcast! It is truly not a matter of debate. You need to include Podcasting as a vital platform for improving Sales, Marketing, Branding and humanizing your digital content. In this episode we begin with my “Why”. Why I started industrial podcasting and the positive impact it has had on my business. You can do this, you have to do this to increase opportunities and sales for ongoing future success. Find your podcast “Why” in this episode of the Industrial Talk Podcast.

PODCAST TRANSCRIPT:

00:02                                    Scott MacKenzie, and you're saying to yourself, Hey Scott, where is the intro to the industrial talk podcast? Well, this is a series and it's actually on the topic of why you need to do podcasting. Either you bring it in house and you figure out how to do it, or you find somebody to do it for you. But either way, you need to figure out how to begin bringing podcasting the powerful platform that it is into your sales and marketing and branding strategies, not just for 2020 but on into the future. It's, it's, it's just a medium that will be around for a long time. And if you're not in the game, somebody is going to be in the game and they're going to take advantage of it and, and, and, and you're going to be left out in the cold. So I've had a number of people I've done over, geez, 500 plus podcasts of just great professionals and many have asked me why I'm doing podcasts.

00:56                                    You know, man, he want to know my story of wow, I got into podcasting and, and if you are a listener of the industrial talk podcast, you'll know my story. But if you're not, and if this is the first time you've heard this, uh, I'm going to tell you this story. These are going to be videos. They're going to be 10 minutes or less and they're going to come on out all the time. And we're just trying to make sure that you are successful in your efforts in 2020 to leverage the power of podcasting and how, um, how I approach it and how you can approach it. And I'm here to help any way shape I can. So once again, 10 minutes or less, these are going to be videos. And, and today I'm going to be talking about why, why I got started and, and, and how it has evolved.

01:41                                    So what happened is I spent a lot of money, spent them on a lot of money, on the traditional stuff. I was doing digital stuff, but I was also doing some um, print and the typical at that time, typical, um, advertising. And you know what? I got for it after spending a lot of money, nothing. And I had a serious lesson that I learned that it is, uh, the, the death rate that exists within the Tricia traditional print is rapid. It gets out there, it dies and there's no way of being able to bring in or see what happens or if the message is resonating, there is a ton of problems. So I was coming back from a client and I said, and I was listening to a podcast and I said, doc, got it. I can do that. I just needed, I just wanted to change the conversation.

02:31                                    I had no plans of anything beyond that. I just wanted to be able to change the plan, approach a client and say, Hey, would you be willing to get on the podcast and talk about positive things and help the listeners be better at what they're doing? It was truly an other focus platform to be able to provide valuable content, tactical, valuable content for you, the listener. And it was, and during that I just said, I'm getting to know these guys and they make decisions and it's a real win win for everybody all around. And it opened up opportunities for sales, marketing, and branding and, and, uh, just, just multiple opportunities. And I said, boy, this is, this is a pretty powerful platform. This is, this is exciting stuff. And, and as a, as you fast forward, as you go forward in time, I realized that we in the industry need to begin to bring this powerful platform into our portfolio of marketing, sales, branding solutions.

03:38                                    And it's not that difficult. And in this, in this series, you'll see how I, you know, you slice it and dice it and create content and why and how the opportunities are missing. Just know that, that there's a best interest here and I want you to be successful. And, and, and for me to just sit back and just say, okay, I do podcasting and that's, that's just not me. And I want it. I want to share with you why. Okay, so if you are looking at this on a video, because it is out there, I'm gonna shift to a slide. And on that slide you'll see, and I'll try to be as communicative, the communicated as I possibly can, but I would, I highly recommend that you go out to industrial talk.com and find this series and you'll see the platform. And then of course I'm going to have the links in it.

04:27                                    You're not going to be left out alone here. But what you'll see is you'll see a slide. And I said, okay, what is my why? Why do I want to do this? And I and I went through this process. And you need to do the same thing. It's this is an industrial platform. You have to think about a platform that you can create that is in it. It creates a bond between you, your customers, your partners, your, your even your prospects. So it's simple. If I'm talking to you and you're on the podcast, we're creating a bond, right? It's, it's, it's spectacular. And I and I, I did not realize that when I went down this road. So it's, it's a really a great bond creating situation. It is a really valuable, this podcast, once it's produced, it's a valuable sales, marketing, branding asset. It's an asset and look at it as an asset and you can take that content, slice dice and do everything you possibly can with that particular product, that asset, it is all about the other.

05:35                                    It helps others, right? It is truly a helpful, beneficial marketing sales solution. It is also, you know, everybody saw, it talks about [inaudible], how do I create content? How do I, and you sit down and you adapt your computer and you start plugging away at trying to create, it's hard. Here is a platform that I can communicate, create content, slice it up, transcribe it, get it out there. I could create blogs, I can do everything from this individual podcast and I'm just, this is why I do this. It's about attention. It's about marketing, it's about sales. But more importantly branding, but very Mo, more importantly, is about the value it brings to your customers, your partners. And your prospects, they like it. It's important people like doing them. It also gains in that conversation. In this back and forth, it gains market intelligence. You truly hear from your prospects, from your customers, from internal extra, it doesn't really matter what are some of the market challenges, what are the behaviors that are taking place in the market and it also creates a platform for digital compounding.

06:59                                    Okay, here's an example one, I do a podcast and I do a podcast for X, okay? And then I will promote that podcast. They will promote that podcast and if they have customers that are on that poker podcast, they will also promote and then that customer can promote it to their prospects. See, it has a compounding effect and you leverage, you leverage as much as you possibly can out of that one single podcast, but it doesn't stop there. And I, and I'm just telling you, I just realized this. Now I get to squeeze as much content and repurpose not just from a video. I could create snippets. I can do all of this stuff from this particular podcast that highlights the individual that highlights the value you're bringing and you know what? It helps people, it helps people to do their job better. Everybody, and I mean everybody wins and that's why you need to, no matter what.

08:06                                    It could be me, it could be others, it could be internal, it could be external, I don't care, but you need to really thoroughly that the necessity to bring in podcasting into your portfolio of your sales marketing, branding, and we're going to go into great detail on why that is important because we're just going to continue to just sort of granularity, but right now you need to do it and I just highly recommend this will be out there on industrial talk.com you need to look at it today, figure it out, contact me. I don't care. I will help you in any way, shape or form. You just need to do it. Thank you very much for joining the industrial talk abroad podcast people. Be brave. Dare greatly change the world. That's what we're all about. Look forward to talking to you. Where do you know what we're going to talk about next time? We're going to be talking about the old way, the old way of communicating. So thank you very much. Look forward to seeing you on the next series of why you need to podcast.

PODCAST VIDEO:

OTHER GREAT INDUSTRIAL LEARNING SOLUTIONS:

Infor's Educational Alliance Program:  https://www.infor.com/services/education-alliance-program

Infor's GenOne Program: https://go.infor.com/genone/

Festo Didactic: Blazing the trail in hands-on Industry 4.0 training: https://www.festo-didactic.com/us-en/

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – My Why and Find Your Why! appeared first on Industrial Talk.

IIC Voice Podcast interviews Sheila Ronning, CEO and Founder of Women In The Boardroom. In her interview, Sheila talks about providing senior-level executive women with tools, knowledge and connections for corporate board services. Sheila and her team discusses powerful, tactical solutions for your professional success. Get the answers to your executive career questions along with Sheila's unique insight on where it's all headed on this IIC Voice Podcast interview!

You can find out more about Sheila and connect with her at the links below. Finally, get your exclusive free access to the Industrial Academy and webinar access to “Building a Better Industrial Sales and Marketing Platform for Greater Success in 2020”. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SHEILA RONNING CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/sheilaronning/

Women In The Boardroom Website: https://womenintheboardroom.com/

IIC Company Website https://www.iiconsortium.org/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude The Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Ms. Sheila Ronning talks about providing career solutions for Sr. Level Women Executives. appeared first on Industrial Talk.

Live from IoT Solutions World Congress, IIC Voice Podcast interviews Beverly Rider, Senior Vice President and Chief Commercial Officer with Hitachi. In this interview, Beverly talks about a “Marketing Making” approach to identifying new opportunities and deploying grassroots strategies to solve customers problems. Get the answers to the “How” on this IIC Voice Podcast interview. Also connect with Beverly at the links below. Finally, get your exclusive free access to the Industrial Academy and webinar access to “Building a Better Industrial Sales and Marketing Platform for Greater Success in 2020. All links designed for keeping you current in a rapidly changing Industrial Market. Enjoy!

BEVERLY RIDER CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/beverlyrider/

Company Hitachi Website: http://www.hitachi.us/

IIC Company Website https://www.iiconsortium.org/

Industrial Academy (One Month Free Access and One Free Licence for Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Live From IoT World Congress: Ms. Beverly Rider Talks Market Making To Solve Problems appeared first on Industrial Talk.

To Innovate You Must Be Free To Fail!

Failure is part of moving forward, it's part of Innovation. Industry changes the world through Innovation and work. In this episode of Industrial Talk we talk about the 90/10 rule and the need to freely Fail.

YOUR INDUSTRIAL DIGITAL TOOLBOX:

Bliss Drive: https://www.blissdrive.com/

Feedly: https://feedly.com

Active Campaign: https://www.activecampaign.com/

BombBomb: https://bombbomb.com/

Social Jukebox: https://www.socialjukebox.com/

OTHER INDUSTRIAL RESOURCES:

Reliability Web: https://reliabilityweb.com/

Reliability Conference: https://reliabilityweb.com/events/featured/the-reliability-conference-2019

International Crisis Management Conference: https://www.crisisconferences.com/conference/

Safeopedia: https://www.safeopedia.com/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

PODCAST TRANSCRIPT:

[00:01]                                    The industrial talk podcast GO-BIG in just six minutes a day. Building a legacy of success in a rapidly changing industrial market. [inaudible] right. Welcome to the industrial talk podcast. My name is Scott MacKenzie. I am so glad that you were here. You would dust real pro you industrial business. We're going to be talking about overcoming failure. So let's get going. We're changing the world out there and that's what you're doing.

[00:27]                                    And to change the world, you have to Innovate and to innovate, you fail. You have to fail or you won't be able to innovate. That's just the, the whole thing about it. We're going to talk about the ranges of failure and what's important and why you as an industrial pro, as an industrial company are so valuable to the betterment of this world and people. So, and it comes through failing and overcoming that failure and keep on going, you know, talking about grit. So anyway, before we get going, we've got to talk a little bit about and quick about that Industrial Toolbox, that is Active Campaign. That's your CRM. You need it. Bomb Bomb that brings out the human side of your emails to your customers and prospects. That's important. Great tool by the way. And then we're talking Social Jukebox and that is an automated solution for you to keep in front of your customers and your prospects.

[01:20]                                    I introduced a company called Bliss Drive, B L I S S drive gotta be about SEO and getting noticed out there because if you're not on the first page of the search results, forget it. You're losing business, you're losing money, great investment there. And then finally, Feedly, which I'm going to go into a little bit more detailed at subsequent podcast, but that's a powerful tool and it, it allows you to continue to keep contact with your customers and prospects with valuable content. So those are yet, and of course we're about education. Once again, it does Industrial Academy and the Industrial Dojo is where you'll find all of this stuff for you, the pro to be the best you can possibly be in the industrial world. Okay, we're going to talk a little bit about overcoming failure now. It's going to happen if you're going to, and, and one of the problems that we have within let's just say the industrial world is that we don't like failing.

[02:18]                                    We don't like that feeling of failure. We don't like to experience failure and, and it can come into many, many sort of areas of, of our day to day life. But the, the bottom line is that if you're going to innovate, which the industry industrial market does well, is innovate, you're going to have to push that envelope and that pushing the envelope is going to require failure. Now we're not talking about, um, the, the range of failures which I've put down here. It's like an intentional decision not to do something, uh, and, and harming the company. That's a failure that you like. No, you don't do that. It's proceduralize or it's got, it's got a process or whatever might be there is, there are individuals out there that will intentionally try to go around that. And that is not the type of failure we're talking about.

[03:11]                                    And we're not talking about the failure of, of, okay, the process, the procedures are out there. But you've got that lack of ability. That's just a training issue. That is a training challenge, which is very important and it must happen. You must train to avoid those type of failures. And that's the ability failure. I don't have enough bill, uh, ability to be able to do it. And so I fail because I just don't understand. And then there's the failure of a complex process, too complex for anybody to truly succeed at because it's just too many steps, too many if Ann's, and those are the type of failures that we can, we can resolve by cleaning and streamlining processes and helping people succeed by following the process that is clearly laid out. Know what I'm talking about, our failures that are associated with testing, hypothesizing, um, exploring.

[04:20]                                    Those are the types of failures that have to happen within your business. So I look at it this way. You've got a business and you'll say, okay, but 90%, 90% of your business is predictable. Proceduralized, uh, has defined processes, 90%, and it goes working day in and day out outside of the fact that there might be some deviant qualities. Uh, or people who are trying to go around it don't. So 90%, I look at it, 90% of your business is pretty sound and it has grown and evolved over time and saying, do this, don't do that. We act this way. We don't act that way and so on and so forth. And that's how we behave as a business. That is our culture. I'm talking about that 10%, that 10% that you've got to incorporate it in your business. Because once again, you've got to fail to innovate and we got to overcome failure.

[05:25]                                    And if, uh, if you overcome it in a says, okay, here's 90%, 90%, we're going to continue to do the business the way we always have and deal with challenges the way we always dealt with it. But I'm talking about freeing up 10% of our business, 10% to truly look at other opportunities. Look at other areas that can create value. Look at new technology, look at solutions that expand your business. And by doing that, you will, uh, you will fail. But once again, failure's not a bad word. Failure in the, in the area of, of hypothesizing of what it might look like or, or exploring the opportunities. It's not a big deal cost wise. I mean you're not hurting anybody. So what I'm getting at is that 90% of your business is good. You need a car about 10% to truly explore. Successful businesses do that on a regular basis and there is special, especially today you industrial company out there, you industrial pro, there is tremendous change taking place right now and the speed of which it's taking place is blistering.

[06:54]                                    Be involved. You need to understand, and that's why I'm so passionate about digital marketing, digital sales, digital branding, it's because it is a powerful platform to be able to help you, your company, to be able to expand and grow and change the world through your innovation. You guys are special up there. Don't ever forget that. Have a wonderful day. Thank you again for joining the industrial talk podcast. We will be back tomorrow and we're going to continue on this industrial leadership road because we've got so much to do. You guys have to continue changing the world. So thank you very much for joining the industrial talk podcast. I will talk to you tomorrow.

RELATED PODCASTS:

Industrial Leadership: Discipline, Grit, Never Give Up!

Industrial Leadership: Learning From Elite Athletes

The post Industrial Leadership: Overcoming Failure! appeared first on The Industrial Talk Podcast with Scott MacKenzie.

The post Industrial Leadership: Overcoming Failure! appeared first on Industrial Talk.

No Frills Industrial Coaching or Mentoring

As Elite Industrial Professionals or Companies you need a Coach/Mentor. Not someone that strokes your ego or makes you feel warm and fuzzy, that is a waste of time and money! You need someone that is painfully honest and shines a spotlight on areas that need improving to take you and your company to the next level. That is a valuable return on your time and money…

YOUR INDUSTRIAL DIGITAL TOOLBOX:

Bliss Drive: https://www.blissdrive.com/

Feedly: https://feedly.com

Active Campaign: https://www.activecampaign.com/

BombBomb: https://bombbomb.com/

Social Jukebox: https://www.socialjukebox.com/

Podcast Transcript:

[00:01]                                    The industrial talk podcast go big in just six minutes a day. Building a legacy of success in a rapidly changing industrial market. Right. Welcome to the industrial talk podcast. My name is Scott MacKenzie. I am so glad and honored that you are here and joining the Industrial Talk podcast. So let's get going. We're going to talk about no frills

[00:21]                                    coaching or mentoring. We've been talking over the past few weeks about that elite industrial athlete. We've been using the elite athlete as an example and uh, and what it takes for that elite athlete to Xcel. Right? It's important. There's a, there's a lot of things that we have discussed, but before we go down that road, I want to make sure you that you are aware of the industrial toolkit. We've been talking aloud about that too. You need this industrial toolkit starts with Active Campaign that’s your CRM goes into your Bomb Bomb shown that human side from a, from an email perspective, we discussed Bliss Drive. That's B L I s s drive, which is an organization that is really focused on your search engine optimization. It's vitally important for you as an industrial company to understand search engine optimization or SEO, and that's Bliss. Drive, B, L, I, S. S. And then we're going to throw in there one more tool, and that is Feedly, F, E, E, D, L, Y.

[01:33]                                    And that is sort of the, the, it's just a congregation of information that is specific to anything out there and you can hone in on that information. We're going to talk about that in later podcasts. And then of course, we're all about education. Industrial Academy as well as the Industrial Dojo, all focused 100% on you, the industrial professional, you, the industrial company, and your success. So anyway, this is where we're at. We're going to talk about no frills, but before we go down that road, we talked about grit. You need grit in a, an elite athlete just continues to push, push, push, push, push, never gives up, never surrenders process, very structured, organized, what they do. Same thing exists for you as an elite industrial professional. Then you have that intense focus. You're not flying all over the place. You're not just looking at all those shiny objects, which is very easy.

[02:28]                                    I'm telling you right now, it's easy. I, I am the biggest culprit of that. We're going to now venture into a no-frills coaching situation. Now, if anybody, if you know me out there and many do, uh, I, I, I'm not huggy, feely, fluffy. I, I'm not intentionally going to hurt your feelings, but I'm going to tell you the truth and we're going to get going. And that's what you're looking for. You're looking for a coach that gets right into it. No frills, no. You know, I mean, it's just, it's about you, your success, your elite status. And that coach is there to tell you the truth. So I'm looking out on forbes.com and there's an article out there and there are components of a good coach. So I want to read them out. It helps you to see yourself more clearly. Demand that. So if I'm an elite industrial athlete, I want to see myself more clearly to see others more clearly.

[03:35]                                    I want to see my competition. I want to see who I'm racing against and I want to see them in clarity and then I'm going to learn new ways to respond. So the market itself, your coach, your mentor needs to look at that market, have that big vision market view, and be able to say, okay, we're going to go down this road, we're going to do this, we're going to pivot here, we're going to do whatever and, and, and demand that and no fluff, once again, no fluff, that they're going to learn new ways to respond. Leverage your existing, you have strengths and weakness. So we're going to leverage your existing strengths, right? And we're going to exploit those, for lack of a better term, to benefit you. Your coach has got to do that and push you down that road. Build more productive relationships, okay?

[04:28]                                    You need that as an elite industrial athlete professional. You need to develop productive relationships. It is so important. And your coach, your mentor is dialed in on making that happen and then a six, achieve what you want, right? Because that's really what the coach is all about. A mentor. I want to win the race. If I'm an elite athlete and I'm putting out the grit and I'm following the process, I've got this intense focus and I want that coach to be painfully and I mean painfully honest in everything that I do and direct my steps. That's what a coach is all about. And I'm not gonna sit here and, and be fluffy. I like to work hard and play hard and, and I expect anybody coaching me, mentoring me, get to it, cut right to the chase, one of my weekend. What do I need to improve?

[05:32]                                    Where do I need to go? How do I, you know, whatever those components are those six components out on for now, I'll have that and linked out in my, uh, on my website at industrialtalk.com on this particular podcast. So that's what I challenge you. If you need a coach, you're an elite athlete, you need a coach, and that coach has got to be no frills, no fluff, no rough, all of that stuff, or it's not going to be worth your time. It's not going to be worth your effort. It's not going to be worth your energy. That man, six minutes, get the pup baby. No prob coaching, no broke. You're an elite industrial professional and you require, you've got grit, you've got the process down, you've got intense focus and now you got a coach or a mentor that is no frills gel in it. Like it is being real. Have a wonderful day. Thank you very much. And if you're looking at me out on the video right there, I got a nice little world would graphics out there. So it's pretty cool looking. I kinda like it wore me out, but nonetheless, there it is. Thank you very much for joining the industrial talk top podcast. I appreciate it. Be Safe. And we will talk later.

Related Podcasts:

Industrial Leadership: Intense Focus

Industrial Leadership: Discipline, Grit, Never Give Up!

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As Elite Industrial Professionals we must have Intense Focus on the task at hand. To excel, we must be Intensely Focused on the tasks that move us and the company forward. As a guilty party, many of us are distracted by email inbound noise and shiny objects. Professionals with Intense Focus are disciplined to avoid distractions and with laser beam precision accomplish the vital tasks for Success.

Podcast Transcript:

[00:01]                                    The industrial talk podcast GO-BIG in just six minutes a day. Building a legacy of success in a rapidly changing industrial market. Alright, welcome to the industrial talk podcast. We are rapidly changing. This market is just at a blistering pace. There are tools and techniques out there that you can leverage today. It'd be a success. Leave that legacy because this platform is 100% dedicated to you at your success. So let's get going. I'm having a great day. It's a beautiful day out out

[00:29]                                    there. Love this weather. I hope you are having one as well. Okay. I've been hammering on the industrial toolbox. This is a must. You've got your Active Campaigns, CRM, you've got to use that tool. You've got BombBomb that is bringing out the human element within your communications on your emails. You've got Social Jukebox that leverages technology so that you can do more on a daily basis specifically to your digital platforms. And then I've got a new one, which is very cool. Bliss drive, bliss drive. So I interviewed a gentleman by the name of Richard Fong. He's CEO of Bliss Drive and uh, they're all focused on SEO and optimization of your website, putting you at the top. There was some great stats. So that podcast is coming out probably in a couple of weeks. And, uh, I just need for you to go out to bliss drive, find out more because boy, they know what they're talking about.

[01:27]                                    And then we're all about education here on this particular platform, the industrial talk platform. And once again, go to the Industrial Dojo, right? Go to the Industrial Talk, find a course out there, fantastic stuff. The, and then, uh, in the Industrial Academy, same thing, of course is out there. Great stuff because we're all dedicated to you, your success, your industrial success because you professional industrial professional or changing the world through innovation and your drive. Okay, now on to the topic, we're going to talk a little bit about intense focus, intense focus. Now we've been sort of using the analogy, the analogy of a, uh, an Elite Athlete. And so we talked about grit in our past podcasts and what that means, that drive that, that persistent, that Grit, right? And then we talked about Process, Process, Process and what that means, where they're very structured, they know exactly what's going on.

[02:25]                                    You have to have that same sort of mindset of developing those processes and we're going to go into in tents focus. That is the clear focus on results and outcomes. You know as well as I do, you get this, this flood of email noise and instead of focusing on what is valuable to your bottom line, we sit there and we get distracted by the emails or the internal politics or whatever it might be. There's a great article out there on Biz Journal and it talks specifically about Intense Focus but multiple components associated with being an entrepreneur. But one thing that stands out that we've always got to start out here. You know Tom and you know the Thomas Edison story, that's 10,000 attempts to invent a light bulb, 10,000 attempts. Now talk about grit, talk about following a process and talk about that intense focus. 10,000 attempts to invent a light bulb and then of course Steve jobs and his drive to perfect the Macintosh second to none.

[03:33]                                    And then finally, Bill Gates never ever took a vacation. That's bizarre. But nonetheless, that talks about intense focus because what they really truly want is that they take whatever their, their vision, their, their purpose and just continue to focus intensely on those points. They do not get distracted. Many of them go away and they become sort of recluse because of the noise that exists today in it. Just daily lives in a recognize the necessity to focus on those key components for success and that deliverable of whatever that that product might be or that solution or that service. I know for me personally, I get distracted. I get distracted easily because being in this whole digital world and being able to look at what goes on and it's, it's like a Cornucopia, I can say Cornucopia, I can't spell it. Cornucopia of opportunities and solutions that, that are there that are there to truly leverage solutions.

[04:48]                                    But here's the problem. Some are better, some are not. I have to look at the, the ones that are not so good versus the ones that are good. And then I have to figure out, and then I find myself constantly being manipulated by little shiny objects. But for me personally, and for you, I'm willing to do that. But it does provide a lot of distraction because instead of doing a thousand things poorly, which many of us do, and our lives are like that, why don't we just intensely focus on five to seven deliverables that automatically or, or we'll build that bottom line that is that undying desire for clear results and outcomes. I like that. And I, and, and it, it takes a lot of work. And when I say it takes a lot of work because if you're in an environment that is high energy, which many of you and in an environment that is try to grow and trying to move and trying to impact the world, there is a greater likelihood of really getting distracted. Right? And the reality is we just can't do that. We've got to really drive and drive big into,

[06:19]                                    yeah. You know, intense focus, intense focus, challenge you today to think about five to seven things that you can focus on that really, truly impact the bottom line. Do not waver from it. You want that clear result. You want that outcome to find that Be that individual within your organization that is driving to those results. Thank you very much for joining the industrial talk podcast. We're going to continue down this elite athlete because you're an elite industrial professional, and this platform is for you. And boy, do I want to be able to work with you and communicate with you. And you know, I'm just excited that I get to be a part of it. So thank you very much. Have a wonderful day. Be Safe as always, and we'll talk again.

Related Podcasts:

Industrial Leadership: Learning From Elite Athletes

Related Blog:

Successful Are The Sacrificial – They Develop Perseverance

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Process, Process, Process!

With Elite Athletes, establishing and refining processes are vital to their success – it's an important step to honing and tracking progress. In this Industrial Talk Podcast we discuss the importance of Elite Industrial Professionals to establish and refine Business Processes and making this effort a Top Priority for Success.

Podcast Transcript:

[00:01]                                    The industrial talk podcast GO-BIG in just six minutes a day. Building a legacy of success in a rapidly changing industrial market. All right, welcome to the industry to talk podcast, so glad that you are here. Thank you very much for joining. My name is Scott MacKenzie. Let's get going. We're going to be talking about process.

[00:19]                                    Yes, Oh yeah, process, but before we get going, let's talk about that industrial grade toolbox. We've got two boxes and solutions, industrial grade and we want to make sure that you're looking at ActiveCampaigns, CRM. You need that for your email marketing BombBomb. That is that video email solution that brings out that human side of you and then Social Jukebox. Do more with less, be able to post to be effective at that. Social Jukebox is a great and powerful tool and then because we're about 100, 100% about your success, the content on this platform, the industrial talk platform is all about education to a Industrial Academy and the Industrial Dojo. Both are located out on Industrial Talk.com. Go around, get that information, continue to feed yourself with education because it's real important so that you definitely can be a success. Okay. This is a topic that is so important to me.

[01:24]                                    It is something that I have done for my entire 30 plus career in industry and it's always about processes, process, process, process. So let's start out with some data. And this comes from a Haploops. That's  Haploose. Anyway, support business processes because what we did, first off, we've talked about that a Elite Athlete in what they do right in that podcast. And then we had another podcast talked about Grit, determination, never giving up. That's also important. Now we're going to proceed into process. Okay? Inefficient business processes have five times more impact on the customer, then the delivery of a poor product, five times poor business processes. And here's a stat for you. 52% stated their organization, their organization, your organization. My organization had never or occasionally developed performance measurements to evaluate the success or failure of business processes.

[02:42]                                    So in essence, you're just sort of the businesses in general. And I can see how this happens because businesses just grow any fall then change and whatever it does, right, they just, it happens and it's so hard to sit back and say, okay, let's, let's map out these processes and then turn those processes with some, you know, a tax document it and because it's so important because another stat here, here's a successful business process analyst and design is that understanding the business processes and business process matrix strategies and goals will provide or reduce order cash cycles. Can you believe that that's money in your pocket or reduce process costs by 10 to 15% money in your pocket. So let's talk a little bit about what we're doing about process. Okay. You're saying to yourself, man, I do not. And I mean I do not want to get into a conference room and I do not want to just start running out processes and, and just sort of sitting there.

[03:51]                                    What I'm asking you, I did another podcast and that is that is defect elimination. You can run processes on Defect Elimination. Okay, so process. So what you have is very simple is a process box with two little lines. That is your hierarchy process. That's one, two. Then you have a process box that's just two, three. You have a decision box, it's a yes or no, right? Always in a question. Do we debt to debt, question mark and then another one, one is a document looking thing. Hey, that's a document. So when you have that conversation and that's a document, you put a document there and you'd define that document and then the final one, the final one is his end. That's it. That's all it is. We get into in the industrial world, we get into this effort of just like, okay, we've got to get down this process and we got to go so granular we got to just go deep, deep, deep, and it never ever gets done.

[05:01]                                    So I'm challenging you through defect elimination to run simple processes that just map it out. Just say you've got a problem. The problem state is, is got a problem. What is the process today? Well here it is. That doesn't work or it doesn't even exist. So here it is and then you're just map it out. Very simple and then you look at it and your team says, yeah, that that's pretty much what we'd like to do. Or, or the, yeah, that's the process. And then document it and just say that's it. You could always, and I mean always go back and do more, right? You can always be more focused on detail but, but we in industry, me too, I get tied up with a lot of other shiny objects, which is not a good habit to be in. And so it's important that we link Defect Elimination, you've got that Grit, you've got that determination and now we're going to be mapping out that process. And it's important because you want to get up, boom, know what you're doing and it has bottom line financial value to your business and your, your your work. Right. It makes sense. And, and I've got, I'm going to be creating a video out there that is going to be just all specific to prod processes because I'm that passionate

[06:34]                                    about it. And then you'll see what I do. And you're going to say that's it, but it's the fact that you're doing it right. It's the fact that you're documenting them and it's because you want bottom line value. You don't want to create frustration for your customers. I don't, and I'll tell you I have, so you're not alone. I've been there, done that. Let's do this together. Thank you very much for joining the industrial talk podcast. We'll be back tomorrow. Have a wonderful day, evening, morning, whatever time you're listening to it. Thank you very much for joining. I appreciate it.

Related Podcast:

Industrial Leadership: Learning From Elite Athletes

Related Blog:

Successful are the Humble – They know who they are.

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Discipline, Grit and Never Give Up!

To truly Transform your Industrial Business and Career it starts with your attitude the strength of your mind. This Industrial Talk episode expands on the qualities of an Elite Athlete and discusses the need for Industrial Discipline, Grit and “Never Give Up” attitude for Industrial Success.

Podcast Transcript:

[00:01]                                    The industrial talk podcast GO-BIG in just six minutes a day. Building a legacy of success in a rapidly changing industrial market. All right, welcome to the industrial talk podcast. I hope you are having a great day. My name is Scott MacKenzie and man, am I passionate about you? The industrial professional, you, the industrial company? A hundred percent 100% of this show is dedicated to you and your legacy. So let's get going.

[00:31]                                    Okay, we're building that industrial digital toolbox, right? I keep on talking about it. I'm going to continue to talk about it until you realize you need it. And that is ActiveCampaign. That is your CRM. You need it BombBomb. That is your video communication with your customers and prospect. Bring out that human element, you need it. And then finally, Social Jukebox, important so that you could optimize and use technology to your advantage and post and communicate the content that is so important to bring out because you're the expert, you're changing the world, you are innovating, your company is doing everything I can to change the world. So you need the tools to do that. Okay? We're all about education, go to IndustrialTalk.com active and go into the Industrial Academy. You'll find courses and programs specific to you, your legacy, and as well as the Industrial Dojo where you'll find all of these podcasts because it's real important.

[01:33]                                    Anyway, let's get going. Discipline, Grit. Never get up. Okay. Yesterday we talked about What Can We Learn from Elite Athletes and so we broke it down into discipline, grit and never giving up process, intense focus. They have, they have a coach, so you need a mentor, they have a coach that is no frills, no fluff, tell it like it is. And then, um, those are the items that we talked about and that's what makes these elite athletes the success. Now of course they've got other gifts, but man, if you're a, if they're not running down those particular items, they're not going to win. And now we're going to be talking about that industrial discipline, grit and never give up, which is really important because it starts right there. You've got to have the right mindset here. Here is a story. This is from a book called Grit.

[02:40]                                    And it's the power of passion, right? The power of passion and perseverance by Angela duck worth Angela Duckworth. And what's interesting in the story, this is a, this is west point and so I'm going to go through it. 14,000 juniors per year, begin the process of applying for West Point. Now in that pool, it'll get whittled down to 4,000, right? 4,000. And then who will succeed in getting to required nomination is slightly more than half of the applicants, about 2,500. We'll meet the uh, West Point, a rigorous academic and physical standards. And then they, uh, from that only 1200 out of that original 14,000 get into west point. That is tough, that is strict, strict and strenuous and, and it's, it's all worth it. But man, it elevated my appreciation, my appreciation for those individuals that are in west point. But you know what, what was interesting, they go through this beast, uh, period.

[04:02]                                    So when you joined or get into west point, you got to go through this very rigorous process. And all of these individuals are like varsity sports captains. They are physically fit. But did you know when they go through that and the majority of them, the majority of them quit because they're going through that process of beast mode and getting up and do it this and eating this way and physic this and pushing my mental capacity to the nth degree. And, and what she whittled it down to was two things. Passion and perseverance, passion and perseverance. And so I challenge you today, you industrial professional you company out there that is providing a service that is so valuable to the marketplace. Do you have that passion, that perseverance are, are you going to give up? Are you just going to so sort of closed doors and give up or are you going to do the things that are necessary for you to continue to push forward?

[05:14]                                    You cannot, you cannot give up because were were elite industrial athletes and you need to continue to push forward and not and persevere and, and, and once again I ask, do you have that grit, that discipline to continue to push forward? And I would hear it and unfortunately I'm here to say that no, that is not the case. Many of us are complacent and we find ourselves just doing the same thing day in and day out, but it requires that level of discipline. Grit in, never give up attitude, that perseverance to take your company, your career to the next level and you doesn't stop there to the next level. So you continue to push and push hard. And I'm not saying you're going to step on people. It is a, it's a matter of constantly learning, constantly failing, getting back up from that failure and Dustin, those knees off to keep pushing.

[06:24]                                    I want to make sure that we're all on the same page here. I mean, we're going to continue to go into these tactics, but you got to get this mind white, right? Correct. You've got to do that and that means you've got to have a sense of discipline, grit, perseverance. Never give up attitude because you're in the business of changing the world through innovation. You're in the business of changing lives and I firmly believe that and I am honored to be able to be a part of that and so you don't have the luxury and I know many of you will do so y'all okay, I got this, that and the other thing. I understand all that. I want you to walk away from this particular podcast, recognizing that I need, I need me to more discipline, more grit. I can't give up, never give up.

[07:17]                                    I've got to develop greater perseverance because once I say, yeah, I'm defeated or I give up that that stops it right there. Your purpose is bold, your purpose is big and your purpose is to change the world through industrial innovation. That's what this is about. I'm proud to be a part of it. Continue discipline, grit, never give up. I'm always going to continue to harp on that. Thank you very much for joining the industrial talk podcast. I will be back tomorrow. We're going to continue to hit it because it's all about you and making you the best professional you possibly can because you are changing the world. Thank you very much. Have a wonderful day.

Related Podcasts:

Industrial Leadership: Learning From Elite Athletes

Industrial Leadership Dojo – Guts and Spunk!

Related Blog:

Successful are the Calm – They Develop Enduring Strength

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